fitSpot Guru: Recent Episodes
fitDEGREE
fitSpot Guru is your weekly guide to mastering fitDEGREE! Each week our team will take on topics related to our software provided by our clients or our internal team. The goal is to leave the episode with a greater understanding of fitDEGREE and how it can be used to optimize your business! Got a question or a suggestion? Email us at support@fitdegree.com!
What We Cover In This Episode:
- What we mean when we say that identity drift happens one reasonable decision at a time [6:10]
- How to audit your schedule the way a brand new prospect would and why this is such an important process to run [14:57]
- The one question to ask before any class earns a spot on your schedule [15:40]
- Why more class formats create more uncertainty, not more value [16:34]
- How a clear class skeleton gives your instructors more creative freedom, not less, and what they're doing that is ultimately hurting your studio's identity [17:37]
- The reason that being known for one thing is your most powerful growth too [21:23]
- An action step you can take this week that will immediately tell you whether your brand is coming through or getting lost [28:19]
Quotes:
"Recognize when your schedule has become more complicated than your identity. There's too many offerings, too many different times, too many different levels within the same modality, " [Nick, 4:23]
"People are drawn to businesses who know exactly who they are, they can feel that confidence from the outside looking in." [7:59]
"Most studios do not have a scheduling problem, they have a clarity problem. Every class, every level, every format, every addition, either reinforces your identity or slowly dilutes it." [Nick, 27:53]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The gap between what your studio is worth to you and what it will actually sell for, and where that difference usually comes from [5:10]
- Why you will have to exit your business at some point, and the case for doing it on your own terms before life makes the decision for you [9:24]
- Whether a studio's identity actually shows up during a sale, and what a clear differentiator looks like from a buyer's side of the table [11:01]
- Why "we have a great community and amazing teachers" is something every single seller says, and what you really need to stand out [13:10]
- The everyday decisions owners are making years before a sale that are quietly hurting their valuation without them realizing it [17:33]
- How your recurring revenue mix shows up in a sale, and why this industry was built for memberships but so many studios still leave it on the table [29:10]
- The last-minute surprises that blindside even the most prepared sellers at the closing table, plus the lease red flags that can kill a deal [32:38]
- The single highest-value thing you can do right now to make your studio more sellable, and why it's probably not the answer you were hoping for [40:45]
Quotes:
"The important thing for everyone to know is that at some point you will exit your business, it has to happen no matter what. You might as well do it on your own terms and take care of your staff and take care of your community." [10:34]
"If you don't have a clear differentiator your business is going to be kind of tough to sell, [be]cause no matter who the buyer is, they want to understand what the competitive advantages of your business are." [12:05]
"Every buyer wants the manager to stay. Every buyer wants the teachers to stay. They don't want to come in and mix things up, they want to come in and trust the money is going to keep coming in the way it has been." [22:53]
LINKS:
Mitch's Website
His Book, The Number Nobody Talks About: How to Prepare, Price, and Sell Your Boutique Fitness Studio by Mitch McGinley
FitCarma (Instagram)
Gym Lawyers
Episode 348: Advanced Identity Alignment Q&A
Episode 347: Putting Identity Alignment to Work
Episode 346: Identity Alignment Q&A
Episode 345: Identity Alignment, Part 1
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to tell the difference between intentional evolution and accidental drift, and the honest test most studio owners avoid [2:05]
- What to do when your most profitable offering doesn't feel aligned with your identity, and the way to know if the revenue is a warning sign or a signal worth listening to [7:28]
- What to consider to determine if you are staying true to your identity or just being stubborn [12:16]
- How to use AI and modern tools to amplify your identity without losing yourself in them, and why feeding AI your identity first changes everything about the output [20:42]
Quotes:
"Sometimes the profitable thing is genuinely off-brand, and it is slowly eroding the studio, the members it brings, aren't your people." [Nick, 8:29]
"Seeming successful and being successful are totally different. Outside looking in, I might have a killer studio, I have the prettiest marketing, I have the most beautiful space, my class is seemingly full, and you know what I am struggling and in debt." [Megan, 15:04]
"AI is an amplifier; it's helping us do more work than we have ever done before. The faster you get this work done the faster the AI can get to work for you." [Nick, 21:55]
"The goal is never to build a business that looks like everyone else's, the goal is to build a business that is intentionally aligned with who you are, who you serve and the transformation you want to create." [Nick, 30:48]
LINKS:
Episode 347: Putting Identity Alignment to Work
Episode 346: Identity Alignment Q&A
Episode 345: Identity Alignment, Part 1
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The 5 identity filter questions you need to ask before any money questions, and why leading with upside is the wrong first move [6:06]
- How to run a new class format or modality through the identity filter before you add it, and the one question that reveals whether it's a net positive or net negative for your studio [7:37]
- The three questions to ask before hiring any instructor that go beyond certification and availability to filter for actual identity fit [12:27]
- Why pricing is a message about who you are before a client ever takes a class, and how to run discounts and promotions through the identity filter [20:19]
- A practical four-part exercise you can run on any real decision you're facing right now [28:08]
Quotes:
"You are not throwing out the financial analysis, you are just putting your identity in front of it to say, 'is this who we want to be long-term, and if it is, now let's evaluate if the economics behind this decision makes sense.'" [Nick, 6:26]
"Instead of thinking, are they competent? Are they available? Do they have experience? Let's run it through a different series of questions of does this person align with who we are?" [Nick, 13:02]
"Owners treat pricing as a math problem, but it is also a message. Your price tells people what kind of studio you are before they ever take a class." [Nick, 20:29]
LINKS:
Episode 346: Identity Alignment Q&A
Episode 345: Identity Alignment, Part 1
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The subtle symptoms that reveal your studio has an identity problem, and the one-sentence staff test you can run this week to find out [3:39]
- How to serve multiple audiences without diluting your studio, and the Venn diagram exercise that will reveal what you have as an identity [8:19]
- The way to know when an opportunity is a real no, and the three questions to run every shiny object through [11:12]
- Why identity is not just branding with extra steps, and the crucial difference between what your studio looks like from the outside versus what it actually feels like on the inside [17:42]
Quotes:
"Be one studio, have one identity, solve one problem, and if you attract multiple different audiences to that problem then that's one thing, but don't try to be three studios at once." [Nick, 9:50]
"You've just got to say no…you're going to turn down short-term money for the long-term identity because ultimately, we want to build a sustainable business for 5, 10, 15, 20 years to come." [Nick, 15:49]
"This is defining you as a business, defining you as a business owner, it is defining your instructors. It's your course, it's your principles, it's everything that you've built yourself on" [Megan, 18:58]
LINKS:
Episode 345: Identity Alignment, Part 1
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- What makes your studio truly distinct from the one two miles away teaching the exact same modality [10:05]
- Why your studio exists beyond the mission statement on the wall, and how to turn it into an actual decision-making tool [14:00]
- How to identify your ideal client versus your fringe client, and why the difference changes everything about how you run your studio [17:36]
- The four types of transformation your studio can create beyond the physical, [23:59]
- What you need to be willing to say no to, from off-brand revenue streams to clients who are quietly dragging the room down [26:28]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why standards problems are the hidden cause behind almost every studio frustration, and some Nick's Nuggets to keep them simple [2:16]
- Where to actually start with studio standards, without writing a 50-page handbook you'll never finish [4:05]
- A test you can run to see exactly what your staff does (and doesn't do) when nobody's watching [6:58]
- How to set standards for your instructors without micromanaging or killing their creative flair [9:53]
- The difference between giving instructors structure versus controlling every cue, song, and word [10:19]
- How to handle a client who keeps ignoring studio rules without losing them or starting a conflict [13:07]
- Why posting your rules publicly protects your instructors just as much as it informs your members [15:35]
- How to empower your instructors to shut down disruptive behavior in the moment, and back them up when they do [16:33]
- How often you should actually review and update your studio standards [19:50]
- Why a new hire's question is the perfect excuse to refresh the whole team, not just the newbie [20:52]
Quotes:
"There is a difference between standardizing the experience so that clients know what to expect at a high level versus scripting the class word-for-word. [Nick, 10:22]
"You can't let clients bully you around but also, if you allow them to ignore the rules you've put in place it's like a cancer. It's just going to spread and the situation is going to get worse and worse because you didn't have the hard conversation up front with them." [Nick, 15:01]
"I think everything in life is just constant iterations. I wouldn't do this to the point where you are confusing your staff where it's like every quarter, we have a new policy in place or the rules change." [Nick, 19:57]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How taking a break will show you exactly where the weak spots are in your studio [5:32]
- The true cost of constant presence and what's actually going to happen if you never take a break from your business [6:41]
- How to use your vacation as a staff stress test to see how your team performs when you step away [11:56]
- The specific checklists and questions to leave your staff so they can confidently document issues instead of panicking.[12:39]
- What to do as an owner to prepare your studio before you leave [13:24]
- Why it's important to set up a "scale of fires" for communication while you are away [16:16]
- The subtle signs of burnout and Identifying what it looks like so you can prevent it [17:50]
- That recharging is not optional; it is an operational requirement to keep making high-level strategic decisions [20:37]
- Why building a step-away rhythm is the ultimate preparation in case of an emergency in your life [22:51]
Quotes:
"Owners avoid stepping away, because they are afraid of what will go wrong and that is exactly the point. You need to find out what goes wrong while the stakes are still low and there is enough time to fix it." [Nick, 7:19]
"A rested owner makes better financial decisions, they have more patience to train and develop staff, [and] they can see strategic problems instead of drowning in daily ones." [Nick, 20:49]
"Your main job, the main thing you have to do, is be a CEO of this business and make strategic decisions. You can't make good strategic decisions if you are tired and burnt out and don't care." [21:38]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Is the summer slowdown real and what's actually happening with attendance in May and June [4:07]
- How to creatively adjust your schedule without aggressively slashing your classes [8:19]
- A look at why series and events are completely underrated as summer marketing tools [10:42]
- The care package concept that maintains client momentum while they are on vacation [13:09]
- Why waiting until September to plan your fall campaign means you are already too late [15:39]
Quotes:
"Now it's marketing efforts to reach new people, instead of discounted products when these people are not going to come back and pay the full price in September…think beach workouts, brewery workouts, run clubs, books clubs. Hell, do a beach day club. Why not?'" [Nick & Megan, 12:29]
"September and January are when people really consider starting a new routine, a lifestyle change, that is when you can have something more beefed up than just your standard intro offer." [Nick, 16:35]
"I don't believe people start things in January like they used to. I think you have to start developing some momentum in September and October; start giving them the itch, even if they don't nail the routine." [Nick, 18:08]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The key reasons why getting found is only the beginning of the process for you as a studio owner and your new client [7:29]
- The specific thing memberships can't do on their own [8:17]
- What really happens when new clients are left to figure it all out themselves [12:41]
- Why waiting to reach out to the new client is already "too late" [15:25]
- A look at the crucial gap between your marketing energy and what clients actually experience [17:15]
- What "maintenance mode" really means — and what we mean when we say it's the goal [20:03]
Quotes:
"Your studio, in a nutshell, is an experience, and we want them to keep coming back for that experience.The experience is your product. If the experience stinks, they're not going to keep coming back." [Nick, 5:20]
"If your business is heavily focused on getting leads, but not what happens after the first visit, you are constantly starting over and that is just a terrible feeling." [Nick, 7:54]
"We need to reward consistency, that is just the bottom line, that is what is going to keep the studios lights on." [11:46]
LINKS:
Barstool Sports
Episode 340: Pricing Pushback: What Studio Owners Ask After This Conversation
Episode 339: Your Pricing Menu Is Killing Retention
Episode 338: Rapid Fire Q&A: Using AI Without Overthinking It
Episode 337: From Search to Suggestion: How Clients Find Studios Now
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- What's really happening when a client says "I can't commit to a membership" [4:08]
- How the pressure of paying for a membership creates consistency [8:15]
- Why class packs shouldn't be on your public menu, but can still work as a sales tool in certain circumstances [9:39]
- The importance of positioning memberships as a structured plan to achieve an objective [20:05]
- Why you shouldn't base your pricing decisions on your competitors' menus [21:57]
Quotes:
"This idea of wanting to cater to people who enjoy using the 5-pack? Those people that buy the 5-pack are not keeping you in business. That is just the bottom line: you can't support people that aren't going to keep you in business." [Nick 13:02]
"You're not selling a bundle of classes at a wholesale price, you are selling a structured plan to achieve an objective. You could be as loosey-goosey as a person as you want, but the reality is you're not signing up for a fitness and wellness routine if you don't expect an outcome; you're not just going for the thrill of it." [Nick, 20:17]
"I'm always leaning towards timeless decision making. The reality is to get fitness and wellness results you need to have a consistent routine...that will never go away so I would always make decisions based on that." [NIck, 23:42]
LINKS:
Episode 339: Your Pricing Menu Is Killing Retention
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The truth about why class packs keep clients inconsistent instead of building the routine they actually need to see results [8:07]
- Two major pricing menu mistakes that leave clients confused about what they want, and why your staff can't help them decide [10:25]
- Why your Instagram and TikTok are just marketing, and the real sales conversation your staff needs to have to convert clients [11:43]
- How to structure membership options that guide clients into commitment without overwhelming them [14:26]
- The line between affordable fitness and accidentally pricing so low that you're encouraging member turnover instead of retention [16:40]
- How to use supply and demand to avoid the a step backward in your business when waitlists pile up but you can't afford more classes [22:14]
Quotes:
"Retention starts at the point of sale. Not after right. How can you retain them if they don't stay on a routine?" [Nick, 5:04]
"I think people say the word 'expensive', but I think what they really mean is they don't feel like they got the value, and it's like, the value tracks." [Nick, 20:31]
If your structure allows clients to stay inconsistent, they will. If it guides them into routine…nothing's guaranteed, but they're far more likely to stay, see results and become long-term members." [Nick, 27:14]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to start simple by identifying the areas of your business where you are already repeating yourself [5:31
- The secret to using AI for social media and marketing without sounding generic or losing your unique brand voice [7:12]
- Three quick wins you can implement today to see immediate results in your studio's digital presence [8:05
- The way to leverage AI for client communication to de-escalate difficult situations and make your messaging more concise [9:59]
- An honest look at where AI falls short and why it can never replace your deep understanding of your clients and business [11:45]
Quotes:
"The goal [of AI] is speed and clarity, not necessarily perfection. Remember, it is a starting point...and then you go from there" [4:25]
"[AI] is a combination of your greatest executive assistant, but it can also be your business coach to help you go through decision making processes." [13:15]
You are on the frontier of leading-edge technology and the fact that it is so accessible, it is hard to ignore. The goal isn't just to use AI; the goal is to run your business more efficiently." [15:18]
LINKS:
Episode 337: From Search to Suggestion: How Clients Find Studios Now
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How AI is fundamentally shifting the way information is pulled from your website and why ranking on page one isn't the only goal anymore [9:48]
- Why the real secret in getting found now is speaking the language of your clients [13:34]
- How to leverage your FAQ section to answer questions directly so AI chatbots view your studio as the trusted expert [14:55]
- The importance of radical clarity and why being vague about who you help makes your studio invisible to modern search tools [16:41]
- Why you need to clean up your website structure and replace "quirky" copy with clear, digestible chunks of text [18:53]
- How to use client reviews as a data source for AI and the best way to prompt members for language-rich feedback [19:43]
- The strategic advantage of creating context-specific pages to match the highly specialized searches of your future members [20:54]
Quotes:
"I want the AI bot to look at the homepage of our website and pull out those chunks of texts exactly as they are." [5:30]
"The FAQs are so important, and it is not in a spammy way, it is just making it very clear of what are the top 10 questions people ask when they are starting their fitness journey specifically looking for a Pilates studio." [14:12]
"If we are looking at consumer behavior it went from Googling something and looking at the top links that show up to now going directly into my AI chat bot and having a conversation with it." [23:10]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why new members disappear after the first month and how to fix your habit formation strategy [5:55]
- What's really happening when members say that they genuinely love your classes but still fail to make them a part of their lifestyle [9:57]
- How to begin moving members from "occasional decisions" to predictable routines using human connection [12:16]
- The truth about community events and why you should never charge your members for them [13:47]
- The biggest mistakes owners make with retention and the danger of neglecting the "In Real Life" onboarding moment [18:05]
Quotes:
"The first 30 days are where habits form. If a new member doesn't establish a consistent attendance pattern early, the likelihood of long-term retention drops significantly." [Nick, 6:17]
"Retention is less about how much someone likes the workout and more about whether it becomes a part of their lifestyle. So, studios that build strong attendance habits tend to see stronger retention." [Nick, 10:22]
"So just know that if you're not building that community, if you are not making attempts at proper retention and proper feel-good vibes when you are in the studio, especially if you don't have that much competition, when [the time] comes and it will come, they are out like I was." [Megan, 20:39]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why shiny object syndrome is actually a symptom of being uncertain about your current model [8:37]
- How to determine if a change solves a legitimate business issue or if you're just reacting to external pressure [9:52]
- Why copying competitor pricing blindly is a race to the bottom that ignores your own unique margins [13:41]
- The reason a trending modality on Instagram doesn't automatically translate to revenue in your specific market [18:50]
- When you should actually consider a software switch and why branding should never be the primary driver [23:49]
- Why you must solidify your foundational "outline" before adding layers like AI or recovery add-ons [25:46]
Quotes:
"If your attention is soft, it's easy to think the answer is a new modality. If sales are slow, it is easy to think that the answer is a competitor's pricing. If operations feel messy it's easy to think the answer is new software." [Nick, 9:16]
"Competitor-based pricing can be useful as a reference, but it becomes dangerous when you let another business dictate your value, your margins, and your model." [14:25]
"If your pricing is confusing, a corporate perk will not fix that. So, shiny objects usually feel attractive because they let you work around the core issue instead of solving it." [26:31]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The real purpose of an intro offer and how to use it to figure out exactly where your studio fits into a new client's routine [4:31]
- Why you must prioritize memberships and the reasons that class packs should be viewed as a compromise for clients with commitment issues [5:39]
- The truth about freezing memberships and who they should be reserved for [6:11]
- How to structure class packs when they are actually needed and why a single 10-pack is usually all you should offer [9:51]
- The "training wheels" of one-on-one packs and how to transition private session clients into a recurring membership [13:54]
- How many pricing options your studio should realistically have to keep your sales conversation simple and your revenue predictable [17:00]
Quotes:
"There are always exceptions to the rule, but we have to make a rule, so we have something to follow." [Nick, 8:23]
"Distribution is key. You can be the smartest fitness person, you could solve everyone's injury, but if you do not know how to monetize your services and get people into a routine with you, it doesn't matter." [Nick, 20:18]
"The pricing menu to me really guides retention. It guides the sales process, makes it a very 'Captain Obvious' conversation of when they finish their intro offer, where do they fit into the studio, instead of 'so do you feel like coming an unlimited amount of times?" [Nick, 20:42]
LINKS:
Send Nick an Email
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why you should be setting up mock clients with a personal email to see exactly what a brand-new lead experiences [6:12]
- A quick tip for testing your web app and intro offers without having to manage multiple accounts [7:21]
- How to quickly identify if a missing membership is a "bug" or simply a configuration rule [9:08]
- The only way to avoid the frustration of a client buying a membership they can't actually use [9:42]
- Finding the "leak" in your links and the next steps to take once they've been identified [10:56]
Quotes:
"We want owners to recognize why something might appear in their dashboard but not in the app, and more importantly, how to test their own systems so they can identify issues before their members do." [Nick, 3:42]
"If you're getting deep into the configuration of the admin, it's even more important to download the app and test that experience as a client without any of these cool perks, as well as setting yourself up with the ability to test out those cool perks." [Nick, 5:45]
"Do you have a share link? Is that share link somewhere in your website or your social media link trees? Congratulations. You found your leak... go to the source, but then also go into the fitDEGREE admin and expire them out." [Megan, 11:05]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How providing a client's full name and context in the initial email will eliminate the first round of back-and-forth [4:17]
- The ways in which visual evidence helps the support team recreate bugs and prevents the frustration of feeling gaslit by developers [8:32]
- The 5 essential tactical details to include so the team can move directly from investigation to resolution [9:54]
- Why logging into your admin on a laptop is the key to ensuring your call is focused on resolution rather than discovery [11:15]
- How to determine when a quick ticket will suffice and when a live screen-share is the most efficient path forward [15:55]
- Why the clear communication of your expected outcome versus the actual result is the ultimate shortcut to a solution [19:00]
Quotes:
"Sometimes if you think you're going back and forth with us, remember we are also going back and forth with the development team if we're really trying to solve your problem and we don't know how it happened." [Nick, 9:48]
"Believe it or not, it does take 15 to 30 minutes to solve a support ticket over email if there is a lot of hunting involved." [Nick, 11:34]
"What is the goal of the support call? We should focus on getting that done first and then we can kind of shotgun our way through some more questions afterward." [Nick, 12:20]
LINKS:
fitDEGREE Login
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How the financial timeline controls when payments process, independent of your members' service access [6:17]
- Tips for managing how perk sets unlock, expire, and the impact of rollover settings on future access [6:47]
- What you can do to configure class templates and early access tags to control exactly how far in advance your clients can book [8:26]
- How to leverage draft schedules and mass publishing as a strategic tool to control visibility and create excitement for high-demand classes [14:22]
Quotes:
"Service windows control the perks, registration rules control access. Early access is configurable, right? How far in advance clients can register for things. And the system is going to follow your rules exactly." [Nick, 2:32]
"You will have to go into all of your class templates and audit them.
I've done some jump in calls for people that want a review of the platform, and I see 75 plus classes in the system, but they definitely don't have 75 classes going on in a week. So, maybe this is a good reminder too to just deactivate some old classes." [Nick, 11:34]
"Remember that registration windows and perk access, those aren't the only ways that you can create gates or control systems around your schedule." [Megan, 14:22]
LINKS:
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why studio owners often miscalculate their timeline to profitability and the three levers that actually control your path to break-even [4:20]
- The one administrative task you should automate today to reduce human error and ensure your new member onboarding is consistent every single time [7:48]
- How to determine if your platform is truly holding you back or if you're just falling for "shiny object syndrome" [8:56]
- Why member perks and local partnerships along will never save a business with a weak core experience [13:49]
- A strategic look at W-2 versus 1099 employment, and how to choose the right model based on your culture, compliance needs, and the long-term role you want your team to play [17:03]
Quotes:
"Boring has such a negative connotation to it and boring is just a beautiful, beautiful world, because when you are bored, you can think.You can come up with new ideas and you can innovate." [Nick, 3:19]
"The purpose of automation is not to remove responsibility; it is to remove repetition. The right automation reduces human error and saves hours every single week." [Nick, 7:56]
"Every one of these questions points back to the same principle; strong systems create predictable outcomes." [Nick, 20:23]
LINKS:
Michael Jay Episodes 197, 199, 201 & 203 with The Sales Arm
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- What to consider when choosing between building a retreat from scratch or partnering with an operator to remove the operational weight [7:48]
- Why retreats are a separate business model and how to treat them as a distinct revenue line so your KPIs don't lie to you [17:08]
- How to reverse engineer your pricing from margin backwards to ensure you actually turn a profit [17:59]
- The ways you can protect your cashflow by using steep deposits and auto-draft schedules to outpace vendor deadlines [19:24]
- Why you must establish operational roles and insurance liability before anyone leaves town [21:02]
- Tips to stop the admin creep by creating your templates, itineraries, and packing lists before you ever need them [22:10]
Quotes:
"Retreats should expand your revenue beyond your four walls, strengthen member loyalty and retention, increase brand equity, not overwhelm your team." [Nick, 6:06]
"You don't want to price retreats emotionally, it is mathematical. This is the feasibility test, is this even worth it? Calculate all the hard costs first." [Nick, 18:04]
"If you partner, you can define responsibilities a little bit easier and draw a more black and white line in the sand. Who owns payment processing? Who handles the guest enrolment? What happens if attendance falls short? What is our back up plan?" [Nick, 21:35]
LINKS:
Episode 328: Rapid Fire: Retreats & Teacher Trainings
Studio Scale
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to determine whether you should host an outside teacher training as a simple space rental or take on the undertaking of building your own in house program [1:34]
- What to understand about strategic pricing for profitable retreats [5:08]
- Insights on protecting the studio from personal brand overlap and why a teacher growing their brand isn't a threat [8:54]
- Some of the big reasons that retreats and trainings can quickly create chaos and how leveraging support calls and standardized SOPs helps eliminate much of it [10:24]
Quotes:
"So a lot of this just comes down to intentionality. What do you personally want out of the retreat?" [Nick, 6:14]
"Lack of structure is the threat. If the retreat is marketed under your studio name, there should be a written agreement outlining revenue share, liability, branding usage and data ownership." [Nick, 9:02]
"This shouldn't be a one-and-done thing. This should be [that] you are expanding your revenue opportunities and this is intended to be once a year, twice a year, a recurring piece of your operations, which means there should be a standardized format." [Megan, 11:58]
LINKS:
Fitness Vacation Exchange
Email Us Your Rapid Fire Question!
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why operating on trust alone is not a strategy and how to move your business out of the "gray" and into the "black and white" [13:50]
- The loophole test you can do right now and other operational best practices for shoring up your agreements before a difficult client does [17:12]
- An effective strategy for reducing staff stress and shortening difficult cancellation conversations [22:30]
- Why a freeze policy is a retention strategy rather than a loophole, and how a modest fee keeps members psychologically committed [29:25]
Quotes:
"The more things you can get black and white and out of the grey, decision fatigue isn't going to hit you the same way and the emotional part behind it." [Nick, 2:43]
"We want to contrast the differences in emotional-driven policy decisions versus operationally-sound policy decisions. It's a good exercise to take yourself out of the business. It is very easy to take this business personally." [Nick, 8:45]
"Over complicating the cancellation policy is going to cause chargebacks, negative reviews, regulatory risk and staff stress." [22:44]
LINKS:
ChatGPT
Use.AI
Email Us Your Rapid Fire Question!
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The "Pen and Paper" logic of subbing and why you should be tracking availability blocks rather than just class times [0:50]
- How to kill the "he-said, she-said" battle by moving your team out of messy group texts and into a single source of truth [1:59]
- How to set up an automated, approved roster so your space makes money without manual admin [8:54]
- Why you must warn your payment processor before launching a high-ticket teacher training [13:11]
- What you can do to avoid the "Chief of Everything" trap [20:55]
Quotes:
"When you are asking your instructors for availability, you're not just asking instructors what classes they want to teach, but what time blocks are available." [Nick, 1:24]
"Always cover your bases. Have a payments agreement, have a space rental agreement, a liability, whatever you may need…cover the bases." [Megan, 11:30]
"These are additional revenue streams. Take them seriously as if they are their own isolated business, and then it's just [the] cherry on the top that you've already completed most of the hard stuff like owning a space where you can host a lot of these things." [Nick, 22:42]
LINKS:
Episode 323: Delegation for Studio Owners Who Do Not Have a Manager Yet
Netgym
Slack
GroupMe
Instrukt
Email Us Your Rapid Fire Question!
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why the curated Instagram version of studio ownership is a lie and how to stop letting digital personas make you feel like garbage [7:06]
- Practical ways to solve your staffing bottlenecks without committing to a $60k salary before you're ready [14:50]
- When it's okay to play it safe with your OGs while migrating the rest of your studio to a modern pricing menu [16:20]
- Why you shouldn't let ChatGPT or "integrated tech stacks" replace the manual TLC your systems actually need [18:09]
- A reality check on why teaching classes and working the front desk isn't "failing" [19:39]
- How to stop waiting for the stars to align and start making tweaks that increase clarity this quarter [21:26]
- Why there should be zero shame in admitting that you need to pivot in business [23:47]
Quotes:
"If you want a certain income out of the studio, you are going to have to be an employee of the studio as well to get that income. What is practical is teaching half of your classes or a third of your classes and building up instructors." [Nick, 20:04]
"I don't think teaching at your own studio is the end of the world, I don't think doing your front desk is the end of the world. I think that is probably where you should be until you realize 'hey, I can coach someone up to do this.'" [Nick, 20:46]
"Stop delaying launches or changes until everything is ready. Instead make decisions that reduce stress and increase clarity, this quarter, not some day." [21:33]
"It is just about making progress, taking steps, sometimes taking risks, sometimes playing it safe because the risk is not worth the time it will put out on the other end." [25:31]
"Practicality is usually the bridge to the outcome you want." [25:55]
LINKS:
Episode 323: Delegation for Studio Owners Who Do Not Have a Manager Yet
Email Us Your Rapid Fire Question!
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The real truth about August and December slumps and why most boutique fitness businesses are more seasonal than owners want to admit [0:53]
- Why relying on late cancel revenue is actually a "lagging indicator" of a broken schedule [3:18]
- The tactical way to cut underperforming classes without sparking a revolt from your auto-renew members [7:52]
- When to cut your losses and why marketing harder won't fix a "vibe" problem [9:53]
Quotes:
"Sustainable revenue comes from attendance, not penalties. If people are consistently late canceling, "How do I actually get you into the studio?' is the better question here." [Nick, 6:36]
"Speculation is a hell of a drug. You make up the stories of why you think why these people are doing these behaviors and whether it's a personal relationship or a business relationship. Sometimes it is a lot easier just to ask what's going on and what can I do to be better?" [Nick, 7:32]
"If you are looking to cut classes because payroll numbers don't make sense. There is payroll, and there is also just the vibe of a quarter filled class that doesn't feel good for anybody." [9:20]
LINKS:
Episode 291: Do, Delegate, Delete: The Studio Owner's Guide to Choosing VA, Team, or Tech
Episode 292: Delegate Like a Pro: How to Onboard, Train, and Track a Virtual Assistant
Email Us Your Rapid Fire Question!
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The core responsibilities of a studio manager and why defining clear "ownership" is the first step toward reclaiming your time as an owner [4:59]
- How one pivotal role drives revenue, manages the sales funnel, and keeps your studio's community expanding [6:15]
- The ways in which another key role focuses on the "human element" to keep members happy, engaged, and loyal [8:07]
- Why a high-level coordinator is essential for seamless day-to-day operations [9:19]
- How to structure cleaning roles to ensure your space remains a premium environment [10:20]
- When to offload your admin and financial tasks to a dedicated assistant [11:08]
- A logical sequence for building your team that protects your cash flow and reduces stress [12:37]
- How to create a "running task list" paired with your core values to ensure you're delegating the right work to the right people [18:39]
- Why you need to implement role-specific scorecards to track success objectively [21:05]
- How to structure pay scales that attract top talent while keeping your margins health [23:07]
- Tips for identifying the specific "warning signs" that a candidate isn't the right fit for your studio culture [25:45]
Quotes:
"A lot of gym owner education recommends starting with these roles that stabilize daily operation and member experiences for adding leadership; I do agree with that." [Nick, 12:44]
"You need flows predetermined for someone to settle into a groove, then changes can be made based on personality and strengths, but you can't hire someone and say 'figure it out.'" [Megan, 16:28]
"Maybe after 6 months to a year they're going to have ideas on how to improve it, but those first three months need to be learning from you what to do." [Nick, 26:59]
LINKS:
Episode 291: Do, Delegate, Delete: The Studio Owner's Guide to Choosing VA, Team, or Tech
Episode 292: Delegate Like a Pro: How to Onboard, Train, and Track a Virtual Assistant
Email Us Your Rapid Fire Question!
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The real truth about booking platform frustrations and why it's important to stop chasing "shiny objects [0:53]
- How to evaluate the true client experience and how it's about so much more than just a pristine demo environment [3:25]
- Boutique software: do you really get what you pay for? [6:23]
- Some of the common software mistakes that stunt studio growth [7:41]
- Why you should buy your own intro offer to test your flows and how a 15-minute support call can be much more effective than days of back-and-forth emails [9:59]
Quotes:
"Write out what you are looking for and then tell the software companies, this is what I'm looking to solve, how well can you solve it? [Nick, 8:07]
"Also, be willing to not just create but test things you create. Buy your own intro offer, buy your own class packs, register for your own classes, because sometimes you might solve a problem before it exists for the clients if you just test your own flows." [Megan, 12:37]
"Ask the software company if they charge for support because some you can try to call them, you can try to email them, and you can try to communicate, they will get back to you in a few days…but if you want more rapid-fire support you have to pay for it." [15:08]
LINKS:
Episode 189: Industry Tea with Partner Pixality - Common Fitness Studio Website Mistakes (and how to fix them!)
Email Us Your Rapid Fire Question!
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Defining bandwidth vs. motivation and why we need to stop treating every "stuck" feeling the same way [4:22]
- How it is completely normal to hit walls as a business owner, but what the goal should be when this happens [4:28]
- The power of honest self-assessments and moving beyond the "I'm just busy" excuse [6:39]
- The reasons that viewing business pivots and system changes as strategic investments rather than personal shortcomings is the key to longevity [8:29]
- Warning signs you are dealing with a bandwidth issue and how to be proactive in this situation [16:07]
- What really happens when the owner becomes the ultimate bottleneck in the business [19:05]
- Some of the ways you can fix your bandwidth problems right now [20:55]
- The red flags that will indicate you are facing declining motivation [25:17]
- How a lack of internal drive leads to sporadic marketing, inconsistent leadership, and ultimately, a broken team culture [28:19]
- The ways you can reconnect with your "why" by redefining your role in the company and building accountability systems [29:19]
- The dangerous overlap of time and energy and how mislabeling your problem is a recipe for disaster [35:32]
Quotes:
"'No' is a full sentence. 'No' is an answer. 'No' is an explanation. That also is a big part of bandwidth versus motivation." [Megan, 13:25]
"You are kind of supposed to be the superhero of the story when you are the owner. How do you become the superhero? You have to make sure you are always strong, you always have to make sure your cup is full, you've got to always make sure you're being a positive person." [Nick, 20:22]
"If you're feeling resentment towards your business, you have to look inward and be like, am I built to be a business owner? I hate to break it to people, but not everyone is and that's ok." [Nick, 27:30]
LINKS:
Episode 291: Do, Delegate, Delete: The Studio Owner's Guide to Choosing VA, Team, or Tech
Episode 292: Delegate Like a Pro: How to Onboard, Train, and Track a Virtual Assistant
Quora
Email Us Your Rapid Fire Question!
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to master the "consultant" approach to sales in order to grow your client base [1:10]
- The "software trap" and why it's the biggest mistake studio owners make when wanting to generate new leads [7:33]
- The reasons that automation should be a tool for efficiency, not a replacement for personality [10:00]
- What the #1 growth lever for the new year should be if you only have 90 days to move the needle [14:12]
- We debunk the BIG myth most studio owners believe right now about the path to growth [15:23]
Quotes:
"Automation is to help retention. I do not think it is meant to be the driver of the conversation. At this point, I feel it is more informational than anything, it's not really [meant] to take a personality." [Nick, 10:07]
"As consumers, we pretty much know what we want, especially if we have signed up to enter your ecosystem. We are aware of you, we will make that choice when it makes sense for us." [Nick, 13:26]
"You should be able to look at your booking keeping once a month, or once a quarter at least, look at all of the subscription software that you have and know exactly what they do, which team members are using them and what problems they're solving. If not, get rid of it." [Nick, 16:21]
LINKS:
Email Us Your Rapid Fire Question!
Book a Call with the fitDEGREE Team
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The first "step" you must optimize before a client even steps through the doors of your studio [4:48]
- What you can do to eliminate friction in the decision-making process by using proper, descriptive class names and difficulty levels [5:33]
- The deliberate actions and communication strategies that keep new clients engaged long enough to solidify fitness habits [10:11]
- How to begin creating certainty and a clear starting point for your clients [12:15]
- Why it's important to understand that your welcome email is not a suggestion, it's a directive [13:03]
- The key reasons that your pricing menu and class schedule should be "boring" [16:17]
- A reminder that clients need tangible evidence of their consistency and progress to feel like a true part of your community [18:33]
Quotes:
"Studios are not losing members because their classes are bad, they are losing members before they even get to that point because they are unintentionally making it harder for the client to know what the next step is." [Nick, 0:47]
"There's so many dynamics that go into an intro offer that your title needs to do the heavy lifting so they do click in, read more, and understand exactly who that membership is for." [Nick, 9:57]
"We want to create certainty throughout this process, so if your intro offer has multiple paths, the clients will choose none." [Nick, 12:28]
LINKS:
Got a Question? Book a Call with the fitDEGREE Team!
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
Hey fitFam! Today, we're bringing you a short and straightforward update about the next few weeks for the podcast.
We know this time of year gets chaotic. Studios are packed, schedules shift, families take priority, and honestly, everyone's just trying to get through the holidays in one piece. So we're making a small adjustment on our end to support that.
fitSpot Guru will be taking a brief holiday break on December 11th, 18th, and 25th, and there will be no new episodes those weeks.
We'll pick things right back up on January 1st, and we're coming back with a new format that we're pretty excited about., so press play now to hear what's changing and how you can be part of it!
LINKS:
Got a Question? Book a Call with the fitDEGREE Team!
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Where you can find sources for high-quality, trustworthy, and low-cost business education [6:20]
- How to use self-coaching methods for better self-assessment and self-correction [6:55]
- What you can do to cultivate an essential mindset of curiosity, experimentation, and resourcefulness for growth [7:36]
- Tips for strategically building your self-education stack through focused content curation, not just consumption [8:43]
- Ways to leverage industry organizations and local chambers that provide accessible training and teaching [11:00]
- The power finding or establishing a peer accountability group for consistent, mutual entrepreneurial support [13:52]
- How to master the skill of asking more specific questions to unlock better, relevant free resources [15:26]
- The way to implement a dedicated weekly learning routine to ensure consistent self-improvement [16:37]
- Insights on creating your own studio owner toolkit with templates to eliminate the need for costly external resources [18:51]
- Why it's a good idea to curate a short, focused list of go-to free education sources like podcasts and books for maximum impact [20:22]
- What it looks like to set up and utilize an AI support system to generate content, outlines, and role-play difficult scenarios [22:22]
Quotes:
"If you show up every day with curiosity and truly caring about getting better, over time, three months will go by, 6 months will go by, all of a sudden, a couple years go by and you just kind of laugh at where you were, just because you showed up every day" [Nick, 2:21]
"Really audio your calendar and look at your week…how many hours are you teaching? How many hours are you doing admin work? How many hours are you developing instructors? How many hours are you putting towards marketing? Just kind of break down that week of where your hours are going. How do you make sure you dedicate one to three hours to just trying to get better?" [Nick, 17:02]
"If you're willing to dig in, experiment and keep learning, you can build the same systems and strategies that a consultant would walk you through, at a fraction of the cost." [Nick, 27:30]
LINKS:
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
The E-Myth Revisited: A Guide to Starting a Business in a Productive and Successful Way by Michael E. Gerber
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
The Gym Owners Podcast (Apple Podcasts & Spotify)
Marketing Made Simple Podcast (Apple Podcasts & Spotify)
Got a Question? Book a Call with the fitDEGREE Team!
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How research confirms that offering experiences for free often creates lower perceived long-term value for your clients [4:20]
-
Why perceived value drives conversion far more effectively than merely lowering the actual price of your service or product [6:15]
-
The "Discount Dilemma" and the need to be cautious when using deep discounts [8:28]
-
The key reasons that effective introductory offers should be treated as a strategic client on-boarding system designed to build habits [10:00]
-
A reminder that scarcity and urgency still matter and can significantly boost conversion rates [12:04]
-
How to boost client lifetime value by adding automations and strategic outreach points [18:08]
- Why successful businesses learn to re-price their services based on the value delivered, not affordability [19:31]
-
Strategies for implementing a system to celebrate loyalty moments and milestones and the benefits of doing this [19:53]
-
How the way to overcome the fear of increasing prices is by using compelling data to reframe the value proposition [21:12]
Quotes:
"They are finding that studios who run continuous trials often see retention drop by 25 to 35% after the first month because clients never built a habit to begin with." [Nick, 4:47]
"There is something about unlimited. It doesn't create any urgency, it doesn't force you to put anything on the calendar." [Nick, 5:48]
"You are basically saying that your intro offer is a taste of the lifestyle. It is a taste of what you're going to get at the studio. Make your intro offer around what you expect their membership to be. [Nick, 10:52]
LINKS:
Features, Benefits, and Impact (Psychology Today)
HBS Online's summary of Value-Based Strategy: A Beginner's Guide to Value-Based Strategy
Discover the top performing intro offer types for your business (Mindbody)
Got a Question? Book a Call with the fitDEGREE Team!
Learn More About All of Our Partners (Including LoopSpark & LezVU) and Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why knowing the financial baseline, and "break-even point" when evaluating class profitability and fixed costs is crucial for studio owners [5:08]
- How to approach evaluating attendance trends and what to track [6:09]
- The way that balancing instructor versus owner-led classes will indicate financial risk [7:24]
- A reminder to always consider the ripple effect of cancellations and the full impact doing this can have [7:59]
- How to communicate class changes proactively by presenting them as a strategy to better serve members [9:09]
- What you can do to leverage fitDEGREE tools to track class popularity [16:54]
- Strategies for boosting low attendance numbers before cutting the class [17:13]
- The advantages in considering a pop-up or special series instead of a weekly slot [17:27]
- How to maintain instructor and member trust by communicating changes well in advance [17:41]
Quotes:
"What makes average business owners to good business owners, to maybe even great business owners, is making decisions with data and your gut and not waiting too long to make the decision." [Nick, 3:32]
"Cancelling a low attendance class can free resources for a higher demand timeslot, but frequent cancellations can train clients not to trust your schedule…I understand this idea of freeing up resources, but at the end of the day, it might not." [Nick 8:02]
"Your schedule should serve both the business and the community, and the smartest studios are making data-driven decisions, not knee-jerk reactions." [Nick, 20:53]
LINKS:
Got a Question? Book a Call with the fitDEGREE Team!
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why it's so important that business leaders and owners learn to recognize the subtle signs of decision fatigue now, before it's too late [5:04]
- How to audit your decision load by identifying and offloading low-impact, repetitive choices [6:27]
- The magic that happens once you implement default settings for your life and business [7:45]
- Tips and strategies for designing a system that protects creative energy [10:05]
- The way to begin mastering the critical business strategy of finding your 'good enough' point [11:22]
- What the "Two-Minute Decision Rule" is and what it looks like in practice [14:15]
- How to win your morning by creating a decision-free morning schedule [14:52]
- Why using a parking lot task list will help you maintain focus and overcome decision fatigue [15:47]
- An efficiency hack that will significantly reduce time and mental friction if you use it [18:28]
- Why in order to truly scale and delegate, you'll need to systemize the repeatables in your business [20:36]
Quotes:
"Saying 'no' is often a smarter business move than saying 'yes.' You as an owner should be the King or Queen of saying no." [Nick, 2:33]
"You are going to exhaust yourself if you are chasing perfection in every single bucket of the business. Make peace with 'good enough' and then keep it moving." [Nick, 12:39]
"Decision fatigue is not a sign that you are failing, it is proof that you are doing too much mentally. The goal isn't to stop making decisions, it is to build systems to protect your brain power for what actually matters." [Nick, 22:16]
LINKS:
Got a Question? Book a Call with the fitDEGREE Team!
Due App
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why Spot Booking is now free for all studios and how it can be used for safety, accessibility, and improving the client experience [3:27]
- The way to offer a premium experience to your top-tier clients by using Spot Booking early access for priority class registration [10:55]
- A new functionality that helps studio owners save on credit card processing fees [12:52]
- How to restrict classes based on experience level (using tag-based restrictions [24:11]
Quotes:
"Any report that is technically a client facing list, so your sales report, client report, memberships, anything with clients listed in a column can be filtered by tags." [Megan, 23:07]
"We think announcements are one of the most under leveraged features in fitDEGREE. Remember, you can always do tag-based discounts on member-only announcements, intro offer, client announcements and things like that." [Nick, 23:46]
"I really think it expands the business for every type of modality that you just don't want clients to outgrow the studio, and this is an easy way to keep them engaged." [26:12]
LINKS:
Got a Question? Book a Call with the fitDEGREE Team!
Payabli
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Tips for maximizing the end of the year by strategically treating December like an "off-season" [5:15]
- How to create maximum impact with minimal effort during this time [5:45]
- Why it's essential view your business as a marathon, and reset expectations before the January rush hits [6:20]
- What you can do to visually revitalize your space and the reasons this is such an important process [9:46]
- How to retain staff and optimize performance as you approach a brand-new year [10:19]
- Why you must test your funnels and ensure the client experience feels intentional [12:03]
- Key strategies to use for re-energizing your client base in 2026 [13:19]
Quotes:
"Most businesses are seasonal. You can either have complete panic that the studio is slow and you're freaking out or you can embrace the slow down and say, 'How am I going to use this time to the best of my abilities?'" [Nick, 2:57]
"Treat December like an off-season, where you can take a step back and look at the big picture. See what is working, what is not working, what feels wrong and what your space says about your brand energy." [Nick, 5:22]
"Align your team before the chaos of January hits…it really is important to make sure the team is feeling refreshed instead of worrying about what didn't happen in 2025 at this point." [Nick, 6:22]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The key indicators that signal your business is ready for a manager, moving you from being the bottleneck to stepping back and focusing on growth [3:36]
- Some of the red flags that will indicate it is not the right time for you to hire a manager [10:36]
- Actionable advice on finding the right leader who will multiply your impact, not just manage your current chaos [14:16]
- The way that listing specific daily, weekly, and monthly responsibilities prevents confusion and ensures you hire a manager who manages, not a co-owner who creates [16:10]
- How to approach using a 90-day trial phase for the new hire [18:58]
- What you can do to empower your manager and track their effectiveness [19:58]
- Mastering the "Slim Team Model" and the essential tactics for success when your studio is owner-operated [20:34]
Quotes:
"If you bring someone on, and they don't have a playbook, you are not bringing on a manager you are bringing on a co-owner." [Nick, 11:17]
"Give your instructors a career. Give your manager a career. The more invested they can be in your business, the better work they are going to do. If they're managing four jobs and you're just one of them, it's going to feel like it's their fourth job." [Nick, 13:04]
"Some people are phenomenal followers/assistants, and the second you put them into a management position or role they will crumble, because it is not who they are, it's not how they operate, it's not where they thrive." [Megan, 14:58]
LINKS:
What Sets Top-Performing Fitness Studios Apart? BFS Network Has the Data
NetGym
Learn More About All of Our Partners (Including LoopSpark & LenzVU) & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE's Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to assess your financials by analyzing what percentage of your monthly revenue is dedicated to payroll [3:16]
- What clients really value and prefer in the studio in terms of staffing [4:07]
- What happens when you define your ideal allocation for teaching, managing staff, and business growth [6:08]
- How to approach growth and what you need to be evaluation and questioning as an owner [14:36]
- The main reasons why owners prefer small core staff over a larger one and the things to watch out for with this sort of model [17:32]
- Why owners choose larger staffs and the risks that accompany this type of set up in the studio [19:05]
Quotes:
“If you do not have a path for people to grow forward, then whenever teaching becomes a burden or a studio is willing to pay more, they are probably just going to dip out.” [Nick, 6:38]
“[With[ the smaller staff you're going to want those W-2s. If you have them as independent contractors but you only have four or five instructors, that sounds scary as hell to me.” [Megan, 8:24]
“You can have the same studio, the same mission, vision, values, same class formats, everything, if you are in a different part of town, it is just going to be different people, it's going to be a different culture.” [Nick, 17:05]
LINKS:
Learn More About All of Our Partners (including LoopSpark, LenzVU & Perkville) & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why you must ensure every studio has the core safety tools on site [3:17]
- The key reasons that your staff should be equipped with basic emergency training [3:32]
- What to consider when building a culture of awareness and prevention [4:09]
- How to identify the non-negotiables that every studio should keep in its space [7:42]
- The importance of providing baseline training for all staff [8:01]
- The way to create clear protocols so safety becomes second nature, not an afterthought [9:11]
- A reminder to make sure to have the must-have tools on-site, such as a first aid kit, AED, and fire extinguishers [9:28]
- Why staff training should include essential certifications like CPR [13:29]
- How safety should be a core part of your communication with clients too [16:33]
- What happens when you conduct regular maintenance and reviews of all safety protocols and equipment [18:22]
Quotes:
“It is kind of a space to differentiate amongst other studios but also amongst clubs that have classes or franchises in particular…[it shows[ you’re really clean and prepared for accidents to happen.” [Nick, 17:04]
“We can talk about how much people hate role playing for sales. I imagine how much they hate doing role playing for safety, but there is really no way to reenact it other than getting reps in, simulated reps in.” [Nick, 21:08]
“It’s a boring and scary side of the business, but it is super important and it could be a differentiator for you in the area. If something happens at one place and they don’t handle it so well, and something happens at your place and you do handle it well, it’s going to build up a lot of trust and certainty.” [Nick, 21:57]
LINKS:
Learn More About All of Our Partners (including LoopSpark, LenzVU & Perkville) & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- What you can do to make gifting easy for your members [4:45]
- How launching campaigns by late October can help you avoid the "holiday noise" that starts around Thanksgiving [5:33]
- The key reasons why campaigns should be designed with tight retention dates [7:24]
- What to consider when doing a gift card push around the holidays [15:20]
- How creating a referral challenge can boost engagement and get you new clients [15:40]
- Things studio owners can do to leverage Black Friday and Small Business Saturday [16:00]
- Why pre-selling January memberships can be a powerful marketing strategy [16:50]
- Final thoughts on offering an "introductory series" for new clients and what this can lead for them and your business [22:09]
Quotes:
“I think with branded material or any kind of promotional material, don't go cheap, either don't do it or make sure it's high-quality.” [Nick, 12:01]
“Celebrate the studio, celebrate the small business, give back, encourage them to support small businesses instead of the large franchises in the area…take advantage of Black Friday, Cyber Monday; it’s not just for e-commerce. It can also be for the local businesses.” [Nick, 16:09]
“The goal is to get people started not necessarily to keep people going because if you are providing value, the value is what keeps them coming back not because they scored a great black Friday deal.” [Nick, 21:36]
LINKS:
Custom Sock Shop
Learn More About All of Our Partners (including LoopSpark, LenzVU & Perkville) & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why the chat feature was removed from the FitDegree app, and how it strayed from the original goal we had for it [3:12]
- The timeline and impact of the chat feature's removal, including details on what will and won't be affected by the change [11:26]
- How studios can find alternatives for client communication now that the in-app chat is being removed [13:20]
- The best platforms for internal communication, and why they are better than in-app chat for staff [14:41]
- How to communicate this change to your members to keep the transition professional and positive [16:25]
- The way to address complaints from clients who are unhappy about losing the chat feature [17:14]
Quotes:
“The client-facing app is good enough for where it needs to be, and we've got to get back to where we started, of solving studio owner problems and focusing on that.” [Nick, 6:58]
“I would rather spend those months building out something like a sub-management tool that is actually solving a problem instead of trying to force this novelty feature to work.” [Nick, 10:55]
“Announcements and text messages is where you should have been before the chat, and that is where we are suggesting you go back to after the chat [removal].” [Nick, 14:33]
“This is a decision that we felt like we had to make to be a better software platform and for our studios to be better business owners.” [21:38]
LINKS:
Learn More About All of Our Partners (including LoopSpark & LenzVU) & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to decide between seasonal hires or a skeleton schedule during busy periods [3:44]
- What to consider when building a streamline training plan for your team [9:27]
- Why you should use reporting tools to check last year's attendance data for better planning [11:56]
- The way to utilize onboarding cheat sheets to get new staff up to speed quickly [12:43]
- Why considering “shadow shifts” is an effective strategy when onboarding seasonal staff [13:09]
- The benefits of offering staff incentives for less desirable shifts [13:26]
- How announcing changes in your app can keep your team informed and engaged [14:50]
- Why you should consider using AI to help with your planning and our thoughts on how you can start doing this [18:05]
Quotes:
“We can decide that we want to hire seasonal staff, we can also decide we want to go down to a skeleton schedule, [but] just make that decision with intentionality [and] have a strategy behind it. If you want to go the other way next year, you can, but at least go in with a plan and see if the plan works instead of just trying to wing it and hope for the best.” [Nick, 3:22]
“Just look at that historical data and decide what you need to do. Maybe you need to listen to the data and act accordingly. Maybe you need to see the data and throw a curve ball at it. [Nick, 12:22]
“I feel like it's time to recognize that you're a small business owner (16:30) and just be ready, you know? Like this is kind of the burden you have of being a small business owner, that you almost have got to put a lot of holiday plans on standby and be ready. [Nick, 16:46]
LINKS:
Episode 305: Surviving Instructor Time-Off Season
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why standardizing the way instructors request time off is a key strategy for a smooth season [4:08]
- The reasons that building a reliable sub pool in advance of the season is an effective strategy to focus on [5:28]
- Why it's essential to over-communicate schedule changes [9:14]
- How to streamline communication and substitutions utilizing specific software [9:44]
- The benefits you’ll see by proactively managing time off and requiring instructors to submit requests well in advance [12:13]
- What you can do to incentivize last-minute coverage [17:47]
- Why you should have a flexible format for classes for those times when you can't find a sub [20:50]
- Tips for preventing instructor burnout by balancing the workload among your substitute instructors [21:15]
Quotes:
“I just don't want to be bogged down on a weekly basis. So who are those members that are there consistently, that are a big part of the community, and that are qualified to teach? [Nick, 5:54]
“I always think that's a great idea, having a pool of subs at all times, but I feel like this is something that I'm pretty sure Net Gym software will automate for you. Even if you're not using Net Gym, it's a great idea to have some sort of blocking system.” [Megan, 6:55]
“You might have your core people that you do rely on to cover subs, and that could be your core people in a sub pool or it could be your core lead instructors that are treating this more like a career and not just a part time gig.” [Nick, 21:26]
LINKS:
Episode 304: No-Show & Late Cancel Policies That Actually Work
NetGym
Vestaboard Messaging Smart Display
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why your studio's demand should dictate your no-show and late-cancel policies [4:35]
- Tips on how to select a penalty that deters repeat offenders without alienating your best members [6:36]
- The key ways in which waivers can be a powerful tool for formalizing your policies [9:01]
- How to use automated notifications and your client communication channels to ensure members are always aware of your policies [15:30]
- Why it's crucial for your entire team to understand and enforce your policies in the exact same way [15:49]
- The reasons that making your policies as black and white as possible is the ultimately the best strategy to put in place [19:28]
Quotes:
“Choose a penalty that deters repeat offenders without alienating members. So it's not really going to be your best members that you're thinking about with this, you kind of have to think of your worst members when you're thinking about this.” [Nick 6:36]
“If you update your cancellations polices, add a new waiver, [or] if you just have studio policies in general…all of these things can be in a waiver called ‘your studio policies.’” [Megan, 9:04]
“Call them studio policies, call them studio etiquette, this is how we protect our culture at the studio so we can create a welcoming environment.” [Nick, 10:16]
LINKS:
Learn More About All of Our Partners (Including LoopSpark and LenzVU) & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The key difference between an independent contractor and an employee to be aware of as a studio owner [6:36]
- Why having contractors in your studio might not be in your best interest and the hidden "pain points" that could arise [8:29]
- How to choose the best practices for classifying staff as either 1099 independent contractors or employees, depending on your state's laws [10:54]
- Where bartering really fits in for a boutique fitness business [15:28]
- Best practice for bartering with a contractor in a legal way [21:34]
- How to pay someone legitimately as a contractor in a common law state [27:00]
Quotes:
“Is bartering even possible? Is it possible to pull off effectively and legally, and get away with it or should we treat bartering like a bad word?” [Nick, 21:03]
“If you ever aspire to be a business that is profitable it is just one of those things, you can't really count yourself as profitable if you're not hitting the things that you need to hit to be a proper business.” [26:31]
“Personal liability coverage is considered a benefit, so if you were going to do that you would have to tell that contractor they are not covered under your insurance. Either they have to operate within your business without insurance or here is a resource to go get a small trainer policy.” [28:16]
LINKS:
Matt’s Website & Email
Gym Ventures Website
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why your business model should match your personal strengths and tolerance for uncertainty [1:27]
- The “Vision Test” and why a profitable studio might not be the right choice for you [2:18]
- How to approach building hype for your new studio before the doors even open [7:55]
- The specific risks involved when you inherit a studio’s client base [8:49]
- What to be aware of in terms of the hidden costs involved when purchasing a studio [11:27]
- Why expanding nearby to a second locations requires an certain evolution of your business [27:19]
- Final considerations in relation to your appetite for risk [28:55]
Quotes:
“A purchase of a studio means you are inheriting certain members which could be a head start, but it also could be a gamble if they are tied to the old owner or the brand.” [Nick, 9:10]
“Don’t forget financial risk. New studios often have high upfront costs for build out, branding, or marketing. An existing studio may have lower start-up costs but could come with hidden issues like overdue bills, outdated equipment or staffing challenges.” [Nick, 11:22]
“I really feel like it is opportunity based, but I would say if you were buying a studio you are marrying into that brand and you are just kind of keeping it afloat for the next 5 to 10 years.” [Nick, 18:02]
LINKS:
Frost Training Club
Learn More About All of Our Partners & Get Exclusive Offers
Gym Lawyers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How reframing the freeze request at allows studio owners to view it not as a cancellation, but as a retention opportunity [3:56]
- Why having a clearly defined policy is essential for consistency in managing freeze requests [4:47]
- The way to effectively communicate the expectations around freezes [9:42]
- How to keep the door open and effectively reach out to members [14:07]
- What you can to do utilize membership adjustment features [15:24]
- How adding automated tags or labels to track membership freezes, suggested at simplifies monitoring current freeze statuses [17:07]
- Why considering educational touch points is so beneficial [18:21]
Quotes:
“Communicate the expectation. Freezes should come with a confirmation that is going to outline the start date and end date, and what happens to their payment cycle.” [Nick, 9:42]
“When someone emails in for a cancellation or a freeze, that is just a request and they should still have to follow through, even if it's as simple as confirming the email receipt, so you have that to fall back on, or if you're able to get them to sign something.” [Nick, 12:29]
“You're a small business, and in order to stay in business, you need this expected recurring revenue, and if you kind of let people freeze willy-nilly, that is just going to put the business in uncertainty.” [19:15]
LINKS:
Learn More About All of Our Partners (such as LenzVu & LoopSpark) & Get Exclusive Offers
Gym Lawyers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to adapt your studio's schedule and offerings to meet the specific needs and routines of parents and teachers returning to their structured lives [5:08]
- Effective strategies to help clients build lasting habits throughout September, ensuring long-term retention [6:35]
- Ways to craft "welcome back" emails with special class challenges or limited-time offers to re-ignite client interest for the fall season [10:41]
- How to use back-to-school specials to offer targeted discounts or bonus class packs specifically for teachers, parents, and students [13:07]
- What an optimized afternoon class schedule will allow you to do with the Fall rush [14:19]
- Ideas for forging collaborations with local schools and PTAs that will help you reach parents and teachers directly [14:46]
-
Compelling self-care social campaigns that will set you up for success this Fall [15:00]
-
What to keep in mind with the benefits of offering youth sports preseason and school programs [15:57]
Quotes:
“Regardless of whether people are a parent, a teacher or just living their best solo life over the summer, summer throws us all off. We want to eat, we want to drink, we want to tan. We don't want to wake up for that 5 AM alarm clock to get to our sessions.” [Nick, 7:34]
“If you develop consistency in these people’s lives through the month of September it is going to carry them, because if they can do a whole 30 days of consistency, especially coming off of the slugs that we become by the end of summer, they are just going to feel so much better remember, and that is because of you.” [Nick,11:50]
“It’s almost like creating referrals. You don't create referrals because you want to create referrals, you create referrals because you create an amazing experience, and those people want to share with their friends that experience.” [Nick, 20:49]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why the much-anticipated FTC click-to-cancel rule was halted just days before launch, and how it impacts your fitness business [3:06]
- The need for continued vigilance, even after the rule was nullified [6:22]
- Essential federal rules for your business and what to do to get clarity on the ongoing federal requirements your studio must follow [6:59]
- State specific laws to be aware of if you are operating in California and NY [10:00]
- Expert tips on having clear sales scripts, ensuring waiver signatures, and following up with clients for strong, compliant membership onboarding [12:27]
- fitDEGREE’s built-in compliance tools and how it will help you navigate these developments like a pro [18:45]
Quotes:
“The court ruled the FTC violated section 18 of the FTC act by skipping this analysis, which would have allowed for more robust public feedback. So for now, the rule is nullified, but don't count it out. The FTC could revise and reissue it or even appeal to the Supreme court. [Nick, 6:23]
“So don't make it difficult to cancel a membership. If you want to make it an email, make an email. Make sure you're staying on top of that email and also don't trick people into a three- month membership that also continues to roll on going forward.” [Nick, 7:30] “It does give you a chance to be a more transparent business in the area. And I think there's just so many small things to follow on a state level and pay attention to. It's almost like you'd rather just get ahead of the curve and not have to keep up with these things or spend legal fees in trying to have someone else research this for you.” [Nick, 12:04]
LINKS:
Learn More About All of Our Partners (such as LenzVu & LoopSpark) & Get Exclusive Offers
Gym Lawyers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to separate your personal feelings from client feedback to maintain a clear perspective and prevent burnout [6:20]
- The reasons why you should take a moment to compose yourself before addressing a complaint, whether in person or via message [9:10]
- Tips for using a consistent framework to acknowledge, clarify, restate policies, and politely close interactions [10:25]
- Why it’s important to understand that many complaints stem from external factors affecting the client, not necessarily your business [11:59]
- How to log and track complaints with by establishing a reliable system for ongoing use [12:48]
- The main things to consider in terms of auditing your systems after receiving big complaints [13:36]
- Key benefits you’ll unlock when you empower your team to handle complaints [15:12]
Quotes:
“It is your job to pinpoint the actual issues, so you want to acknowledge the emotion and meet them where they are at. Be understanding, be sympathetic, be empathetic..and then you want to identify the actual issue.” [5:43]
“You want to empower your team to escalate and redirect the problem without needing to run every issue by you. You want them to be able to handle these issues on their own.” [15:42]
“Here is the truth. Client complaints are part of the game, but they don't have to wreck your mood, your day, or your leadership energy.” [17:54]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How you can use priority booking access to create exclusivity, without any extra effort on your part [4:51]
- What you can do on members’ birthdays or anniversaries to make them feel seen, special, and appreciated [6:50]
- The way that offering members first dibs on events recognizes their loyalty and consistent support [7:59]
- Ideas for featuring a "member of the month" on your announcements or social media [9:22]
- How using client goal tracking recognition to acknowledge members who hit streaks or milestones, fosters motivation as well as a sense of accomplishment [10:20]
- Why product drops and exclusive member events are effective strategies to use in your studio [10:56]
- What you can do that will allow members to ask questions and engage directly with your team each month [14:45]
- More ideas on using “sneak peeks” and behind-the-scenes content as membership perks [15:57]
Quotes:
“A low-key strategy that you might want to do when you're doing these things is get members talking about [the perk]. If members are talking about it with each other, then they are doing free marketing for you.” [Nick, 3:08]
“The class packs are nice, but at any point they can just walk away from their investment or not renew, and you would still have rent due the next month. Your recurring members are the lifeline of your business.” [Nick, 9:07]
“No matter what modality you are in, you can give someone a starter pack. Whether it is a branded water bottle, a branded T-shirt, branded grip socks, you can give them a very small gesture. If they are paying you $179 a month for their membership you can spend 40 of that to give them a small collection of goodies that are going to make them feel real good.” [13:11]
“Perks do not have to be costly to be valuable. The real magic comes from connection and consistency.” [17:50]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The ways in which the new updates to our latest software platform release will make your intro offers more accessible to potential clients [2:36]
- How the new update allows for direct refunds to client account balances, streamlining the process and retaining funds for future purchases [5:33]
- What you can now do to directly edit recurring membership prices on individual client profiles, and the benefits you will see by doing this [8:49]
- The most effective processes for implementing price increases and the reasons that pairing price adjustments with signed documents or waivers protects your business [12:05]
Quotes:
“We’re trying to not gatekeep your intro offer from people who have just gotten a taste of your business. It is really just gatekeeping it from people who have proven a regular occurrence.” [Megan, 5:06]
“If someone is aware of your studio, we want you to confidently say ‘download the app and the app is going to take care of the rest for you.” [Nick, 8:08]
“Price increases are one of those things that if you handle it well, it's not a huge deal but if you don't handle it well, they can become a big burden, and maybe not even worth doing it all together.” [12:08]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to apply the three core principles for a successful staff meeting [4:39]
- Why breaking down your meeting agenda effectively using a standing template leads to consistency [11:53]
- The way that rotating who leads the "wins and shout-outs" section will boost team engagement [14:45]
-
Why using shared notes or Slack threads makes for seamless communication and easy recall of meeting outcomes [15:17]
-
Tips for ensuring all discussion topics are clearly defined and communicated before the meeting starts [16:03]
-
What to consider about using anonymous forms for hard feedback [17:02]
- How ending your meeting by asking staff for a quick score helps gauge effectiveness and gather immediate feedback [17:36]
Quotes:
“I think a really successful meeting is when everyone going into the meeting knows what is going to be talked about…the meeting is actually making sure we are all on the same page.” [Nick, 5:11]
“It’s not a monologue. You might introduce the topics, [but] think of yourself as more of the MC of the meeting and not necessarily the sole speaker during the meeting. This isn't just announcements, they can read announcements in an email.” [Nick, 5:57]
“You definitely want to preset the agenda; this isn’t something you just walk in and figure out. You want to have it set in advance, you want to inform anyone who will be speaking or needing to prepare things to be prepared, and then you can execute.” [Megan, 7:30]
LINKS:
Bloom Growth
Slack
Episode 293: The Power of Feedback: Listening Without Losing Yourself
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- What “taking a break” means and does not mean and why this is important to understand as a studio owner [4:21]
- Proactive things you can do during a pause or break to keep the momentum going for your business [6:41]
- Steps to take in the studio to get your clients excited upon your return [8:08]
- How taking a break could result in being a big win for you [10:26]
- A few of the main drawbacks in taking a seasonal break to keep in mind [15:38]
Quotes:
“Having a short staff retreat, it could be somewhere local, it could be a day thing, it could be an overnight thing that is just a drive away, or you could take the time to do one-on-one check-ins. Just get aligned with your instructors and get their pulse on the studio.” [Nick, 11:29]
“This time off is either a true rest because you are burnt out, or you are actually saying that you need to tackle a big item that you need all your focus on and you’re not going to let yourself get distracted with small day-to-day things.” [Nick, 18:16]
“Taking a seasonal break is not lazy, it is considered leadership. Done right, this pause can create space to repair, reflect and reignite your passion for the studio.” [19:48]
LINKS:
Episode 293: The Power of Feedback: Listening Without Losing Yourself
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to approach integrating feedback into your core process and why it’s such a good idea to do this [5:53]
- Strategies for choosing the optimal feedback format [7:52]
- Why not all feedback is created equal and the importance of segmenting your audience to understand their unique perspectives [8:46]
- Ways you can leverage tools to streamline feedback collection [16:26]
- Why feedback needs a clear evaluation systems and strategies that will help you implement a structured approach to evaluation [17:48]
- Final thoughts on creating quarterly review sessions for your team to identify trends and next action steps [20:30]
Quotes:
“We want to do this with purpose and intentionality. We just don’t want to have a suggestion box, get a bunch of feedback and then not review it. If you’re going to ask it, you’ve got to listen for it.” [Nick, 3:14]
“I’m not going to you this is going to happen today, tomorrow, next week, next month next year, but I have documented it and upon our next update we always circle back, review our feedback and then press forward.” [Megan, 11:04]
“When people are not happen and you kind of just say we’re not going to do that, they’re going to start to get bitter and resentful. When people bring up a problem, they don't want to just be brushed off, they want some type of solution.” [21:44]
LINKS:
LenzVU
LoopSpark
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to prepare your business for a virtual assistant before you post for help [4:23]
- Things to keep in mind when hiring the right VA for your fitness studio [7:51]
- Where and how to source a VA, including the top platforms available right now [10:06]
- Why it’s important to create quick wins for a confidence and trust boost with your new team member [11:15]
- The essential tools for VA communication and task management [13:57]
- What the key metrics are for measuring virtual assistant success [15:03]
Quotes:
“There's nothing worse than when you try to delegate something and you get to the point where you go, ‘I might as well just do this myself’, because sometimes you’re wrong, but sometimes you’re right. If you’re right it’s back on your plate, but if you’re wrong, you have to hope that the next hire works or it’s your fault that it’s not working out.” [Nick, 15:24]
“The whole reason we’re talking about hiring a VA or delegating work is that you are getting [to do] higher value work. So you’re able to focus on growth, leadership, member experience, and focus on the things that improve the quality of the studio.” [Nick, 16:25]
“A VA is for things that you wish software could do but AI isn't there yet. It’s like you could explain exactly what to do and that person could do it.” [Nick, 18:35]
LINKS:
Episode 291: Do, Delegate, Delete: The Studio Owner’s Guide to Choosing VA, Team, or Tech
Notion
Slack
Whale
ClickUp
Trello
Asana
Upwork
Fiverr
Loom
Calendly
Fitness Business Owners Network (on Facebook)
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why energy, not just time, is your most valuable resource as a business owner [2:43]
- How to determine what tasks you should be doing yourself [6:28]
- When to delegate in-house versus to a virtual assistant [10:21]
- What to consider about deleting and/or automating tasks [17:05]
- Tips for leveraging AI and automation [17:29]
- Why implementing a weekly time audit to identify and label tasks is so powerful [19:16]
Quotes:
“If you are doing something over and over again with the exact same logic, there is no nuance to it, you should not delegate to that person, you should automate it.” [Nick, 18:59]
“Every time you do a task, you're going to ask yourself, does this need me? Can I trade someone to do this? Can tech do it faster? This is the ironic part, with less error.” [Nick, 19:24]
“Let the team support your studio heartbeat, let your VA handle the systems you create and let technology handle whatever needed your hands in the first place.” [Nick, 22:52]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How the three main pillars of retention make up the foundational strategy for boosting client retention [6:04]
- The way to use tactical behavior tracking to identify at-risk clients [6:26]
- Why starting a consistency club to recognize and reward members for maintaining regular attendance streaks is such an effective strategy [11:03]
- The importance of intentionally connecting new members with both staff and established regulars and what happens when you do this [15:50]
LINKS:
LenzVu
LoopSpark
Episodes 97, 135, 153, 155, 157 & 159 with Niki Riga
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Pre-event planning strategies to pay attention to when creating a successful outdoor event [4:56]
- The necessity of clear communication with attendees regarding location, parking, weather expectations, and what to bring [6:55]
- An important reminder to confirm location permits or partnership agreements before hosting outdoor fitness events in public spaces or other venues [12:09]
- More client communication tips that will set your event up for success [13:49]
- The basics of a contingency plan to have in place and other considerations to keep in mind in terms of logistics on the big day [15:10]
Quotes:
“I think this is a huge blunder when people don’t do this. You’re going somewhere new, and that means for existing clients that are coming, it’s also new to them. So, where are you going to be? Draw a map, maybe get some drone footage coverage if you can do that, make Instagram posts about it and tell them where they can park.” [7:46]
“Always treat your outdoor events like a business, not a block party. Your reputation and liability are on the line....you want to create a community gathering as best you can, you want it to feel like a party, but it is a business first.” [8:19]
“Send a day before text and email with location, parking tips, weather expectations and what to bring. I think that leading up to this they should know where they’re going to park, they should know where it’s going to be, but weather expectations is something that you can do earlier in the week to get people prepared.” [13:54]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Details on the FTC negative option rule coming into effect May 14th and why compliance is key when it comes to protecting your boutique fitness business [3:51]
- The clear and easy to use option to keep your business compliant as well enhancing the client experience [5:38]
- How FitDegree provides control over in-app cancellation options [8:05]
- The new reporting feature in FitDegree that allows studios to track membership cancellations, along with optional push notifications for real-time alerts and more [11:07]
Quotes:
“This is going to be about transparency, it is about consumer protection, tha’s why it is being enforced, and it’s about making sure people don't feel trapped in a membership they can't get out of.” [Nick, 4:03]
“It is not a ‘nice to have’, it is a federal law. You need to stay compliant and it's one of those things that if you do a little bit of work upfront you are going to avoid legal headaches down the road. It’s also going to build trust with your clients.” [Nick, 4:46]
“We saw some softwares come out with this feature before us and they simply just threw a cancel button on there. We took our time… with our development team.” [Nick, 8:19]
LINKS:
Federal Trade Commission (FTC)
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The key financial readiness benchmarks you should be considering before transitioning to full-time [4:55]
- What operational systems are key for a fitness studio transitioning from part-time to full-time [9:01]
- Why it is so important to test if your fitness studio can function without you [11:53]
- What analyzing the last three months of business will tell you about the position you are in to go all-in with your business [16:11]
- Free tools and resources you can use, including how the "Profit First Method" and how it can help you manage your business finances like a salary [17:19]
- Specific questions to ask yourself weekly as you assess if now is the right time for you to make the leap to full-time in business [22:07]
Quotes:
“Make sure all the systems are in place, so when you do the full-time jump you are trying to scale the business and not trying to figure out the business.” [Nick, 9:40]
“It is twofold why you should be implementing software early on, because it is going to help with the scheduling, it is going to help with the billing, it is going to help with some communication and to use when onboarding new clients.” [Nick, 10:42]
“Going full-time doesn't have to be reckless, it just has to be intentional. Use the data, build a plan, step into the role of the business that is waiting for you, that you want to be in.” [25:57]
LINKS:
I Will Teach You to Be Rich: No Guilt. No Excuses. Just a 6-Week Program That Works by Ramit Sethi
Smart Passive Income Podcast (Pat Flynn)
Clockify
Toggle
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
Profit First Nation Podcast
The Wellness Business Podcast
The Goal Digger Podcast (Jenna Kutcher)
SBA Mentoring Program
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Effective strategies for creating recurring revenue with summer-only Memberships [3:20]
- The benefits of summer outdoor fitness classes and how you can leverage the outdoors in your business [4:50]
- Some ways you can use seasonal promotions and loyalty rewards to maintain summer engagement [9:13]
- The importance of freeze options over cancellations for summer absences [10:46]
- Why you should be considering upgrading classes, adding classes and/or instructors during this time [14:45]
- How to implement referral programs for family and friends who are also on vacation to maintain traffic in your studio, along with other summer-specific programs and events you can tap into [16:09]
Quotes:
“Incentivizing people to be there when it's easier to not be there is always going to be a good idea, and it's going to be even more true during the summer when it's warm weather, longer sunsets, things like that.” [Nick, 10:33]
“When it comes to decreased traffic, it is just about getting crafty with it. You have to get creative, people are leaving for the summer so say ‘hey, instead of cancelling your membership why don't you freeze it.’” [Megan, 11:39]
“I think that the biggest thing is that you still want them to maintain this lifestyle to some degree, so that when things slow down with them they are ready and they are eager to get back in the studio and really bring that lifestyle back to the forefront.” [Nick, 12:13]
LINKS:
Perkville
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The difference between an LLC and an S-Corp, and how that affects liability, taxation and future growth [4:31]
- What the purpose of a legal entity is, and how it protects your personal assets from business lawsuits [7:04]
- How to negotiate commercial leases effectively, plus the strategies you can use to protect your wealth [15:45]
- What makes membership and staff agreements critical for a new gym business and why not having these in place isn’t an option [19:33]
- The significant financial risks of misclassifying staff and how the true costs this type of mistake can have [25:17]
- What specific lease clauses gym owners should negotiate, and how to get better protection within those contracts [29:32]
- What you need to keep in mind as you future plan for the sale of your business [35:08]
Quotes:
“The whole purpose of the legal entity is to protect your personal assets. Think about it as we're basically putting a roof over your head so that the lawsuit comes at you, at the legal entity, and it's going to bounce off you personally, and it's going to stick to the legal entity." [Matt, 6:59]
“The lease is a contract and every contract is negotiable. So the landlord will present you with an initial copy of the lease and recommend that you hire somebody to go through and basically say, we like this language. We don't like this language." [Matt, 15:27]
"So it's not really a question of whether or not you think you should have a membership agreement. You have to. By law." [Matt & Nick, 22:26]
“We want to make sure that we are building an asset, this is an investment, this is an asset that is growing and it is nice and packaged up, because it's a nice little LLC and the more you operate in it the more you can remove yourself from the business it is going to increase its evaluation and then ultimately, we are going to try to sell it.” [Matt, 36:40]
LINKS:
Gym Lawyers Website
Gym Wealth Strategies Website
Their Gym Ventures & New Gym Owner Services
Matt’s Previous Episode on fitSpot Guru
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
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fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to strategically carve out dedicated "CEO time" each week and why this focused time is so crucial [7:49]
- Why a time audit is essential for business growth [10:18]
- How to implement 90-day planning cycles for more agile and effective business growth [14:50]
- What you can do right now to shift your mindset from an instructor to a leader and why this transition is vital for a studio looking to scale [20:21]
- Tips for effectively delegating tasks to free up your time and how doing this can significantly improve your productivity and team empowerment [21:41]
- How to use journaling prompts to improve your mindset and leadership and you go on your journey to work on, not just in your business [25:17]
Quotes:
“There's always going be work to do, there's always going to be little things to do, and at some point, those little things stop moving the needle and they start to become distractions.” [Nick, 5:45]
“We can't go on vibes, we need data to make informed decisions. After you are in the nitty-gritty, in the thick of it, you have developed an informed decision because you have data, both quantitative and qualitative.” [Nick, 17:47]
“You should be hiring someone for things that you are either not good at or hate doing. That person is signing up knowing that this is going to be their job, so they have to be into it just a little bit to know what they are signing up for.” [Nick, 22:48]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- A look at our recent key feature updates, including schedule visibility, gift card discounts, and more [1:17]
- The flexible gift card redemption feature now available that will enhance user experience [6:32]
- Some use cases that highlight why these new features will be valuable to you [9:58[
- What we’ve done to simplify the refund process for drop-in classes and how this will improve administrative efficiency [12:10]
- Why it’s important to understand where these new features are coming from and next steps to submit your own feedback [19:10]
Quotes:
“Discounts for a gift card only work on the public app for users, not for guests, and the reason that we had to build that is because someone can get into an infinite loop where they are using gift card balances to buy more gift card balance.” [Nick, 5:03]
“We've always had the ability of having flexibility around your billing, where you could bill within a matter of weeks, months or years, but with perks, we have only had it on a monthly basis, or a per week basis. So, now we have extended that so that membership perks can now be renewed on a four-week basis, two-week basis, three-week basis, three-month basis, whatever you want to do to get creative.” [Nick, 7:42]
“One of our goals in mind was Mother's Day. We really wanted this [feature] before that next holiday, where we do see an uptick in gift cards.” [Megan, 13:15]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Strategies for onboarding new clients and communicating studio policies effectively so that clear expectations are set from Day One [4:24]
- Why enforcing policies fairly across the board is essential to prevent accusations of favoritism and to maintain member respect [9:56]
- How enforcing policies contributes to a better experience for both members and the business, rather than just being a “tyrant” [11:03]
- Tips for maintaining boundaries with members while still being friendly [11:44]
- What you can do to effectively communicate policy updates to members, using multiple channels [12:29]
- The importance of training staff to confidently enforce policies and communicate them effectively [14:45]
Quotes:
“We believe by enforcing all these policies based on our modality, based on our studio, based on our community, that this is going to create the overall better experience when a new member walks in the door.” [Nick, 11:20]
“You don’t want to be the bad person of your studio as the owner. You want to train your staff up, to not only know all the policies, but how to communicate these policies without conflict.” [Nick, 14:46]
“At the end of the day, enforcing policies does not make you a villain, it makes you a responsible business owner and the most important rule of business is to stay in business.” [Nick,19:58]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why quality over quantity matters when it comes to social media followers [7:29]
- The dangers of adding more options you to your studio, both for your business and your clients [12:17]
- The key reasons that a multi-modality studio should have a multi room studio [16:15]
- How setting boundaries and creating systems, rather than being available 24/7, leads to better business management and prevents burnout [21:26]
- How keeping your clients happy before you worry about getting more of them will pay dividends [26:05]
Quotes:
“Perfectionism is the cancer for business owners. Done is better than perfect should be the tattoo everyone gets when they become a business owner.” [3:41]
“Think about that emotional burden that you're putting on yourself when you are piling up to-do lists. What is actually worth your time and what is not?” [6:30]
“Over accessibility its going to lead to burn out and clients are always going to expect more and more and more. You are going to realize that you are not charging enough for how much you are trying to offer right now.” [22:24]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- What you can do to maximize profit through regular, not once-a-year, audits of your numbers [3:33]
- How to stop membership leaks and strategies for handling expired cards and follow-ups [4:49]
- Ways to reduce overall studio expenses by focusing on your software and payment fees [11:20]
- Why your pricing matters and what you can do to avoid undervaluing memberships [13:28]
- How to free up your time using delegation and simple loyalty programs [23:31]
Quotes:
“If you’re doing big audits or a big analysis once a year, sometimes it’s already too late. So, really focus on monthly and quarterly improvements and audits and don’t just focus on once a year, because who knows if you’ll be around by that time next year.” [Nick, 3:31]
“At some point, you have to build a process and trust them to be capable people. If they are not capable people maybe either you have to spend more time on development and training, or maybe they're just not the right fit.” [16:57]
“I think there is such an obsession with new leads, but how many people are coming through the door that you are not converting and are people cancelling their memberships after 6 months, 12 months, things like that.” [19:00]
LINKS:
Episode 229: Unlocking Studio Financial Prosperity: Terri Fry on Perkville, Profit, and Paying It Forward
The Value of Keeping the Right Customers (Harvard Business Review)
The State of Health Club Industry Retention Strategies (IHRSA)
Customer Retention and Business Profitability (Bain & Company)
PayWorks & Payably
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The true cost of a bad hire and why hiring the wrong person is even worse than being short-staffed [2:18]
- How delegating tasks can free you to work on your business, not just in it [3:52]
- Which key roles are essential for your studio's success and how to structure your staffing for maximum impact [6:41]
- What the real secret is to having happy and loyal employees [8:43]
- Who you need to hire and how to avoid nightmare hires [15:03]
- The number one interview question that's going to tell if your potential new hire is a good fit [18:51]
- A look at the pay structures that will motivate your team to buy into your studio’s vision and help you scale in the process [20:03]
- How to shift your mindset from micromanaging to leading, setting clear expectations, and fostering a thriving team environment [23:22]
Quotes:
“Burnout isn't a badge of honor. When you are trying to do everything, eventually you are going to start sucking at some of the things that you are doing and you realize you're just holding your business back, instead of letting go and empowering people and letting them do the things that you used to do so that you can do things that you're never getting to.” [Nick, 6:05]
“The worst thing that you can do is hire in desperation. You don't want to settle for ‘good enough’. Your staff should align with the studios cultures and values. They should be proud to work at the studio. [Nick, 17:39]
“The key to growth is hiring smart and training well and leading with confidence. When you build a team that aligns with your vision you create a studio that thrives without you doing everything, and let me tell you, it just feels amazing.” [Nick, 25:44]
LINKS:
Episode 246: Onboarding and Maintaining a Proper Team with Katie Santos of Fitness HR
The Sales Arms
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why a strategic approach, not just "vibes," is essential for client experience and retention [0:27]
- What recent data is showing about customer retention and the importance of first impressions [2:50]
- The reasons that the first five seconds a client interacts with your studio is so critical, and what can do to ensure it’s a positive experience [8:16]
- The “30-Second Hook Formula” you can use to guide them through the space, engage in conversation, and invite them to the next step [15:08]
- Tactics for enhancement, including why strategically placed mirrors will help boost confidence and familiarity for your new members [18:19]
- How to address any awkwardness clients may feel and create a welcoming environment for everyone [23:43]
Quotes:
“You should be following a formula on how to make people feel comfortable, but when you are a new customer in a business, it is all vibes. You know you get that ick feeling, and once you get that ick feeling, it is really hard to shake it.” [Nick, 1:20]
“I cannot stress that enough, [that] you are a VIP expense, a VIP investment to these people, so you have to create a VIP experience. This is not group classes at the YMCA, this is not Group classes at LA Fitness. You are trying to prove that you are worth that top dollar, so you need to create that VIP experience.” [Nick, 6:45]
“First impressions are not just important, they are everything….your studio should feel like home within the first 30 seconds of someone walking in the door, [and] I’d argue even less.” [Nick, 25:19]
LINKS:
Customer Experience is Everything (PwC report)
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why Spring is the perfect time to review and refresh your business operations [0:23]
- How updating your contracts and waivers will ensure you're legally protected and aligned with industry best practices [8:39]
- The way that clear policies on late cancellations, no-shows, and general studio etiquette will create a smoother, more professional experience for everyone [11:25]
- Actionable strategies for streamlining studio operations for peak efficiency [12:48]
- The importance of simplifying onboarding and member communication and the benefits you’ll see as a result of doing this [14:30]
- A reminder to use this time to check your studio supplies, inventory, and equipment to ensure everything is in top shape [16:08]
- Tips for assessing your studio software to ensure it is properly supporting your business growth and efficiency [21:14]
Quotes:
“Liability waivers and membership contracts are not supposed to be fun, short, easy reads. You know, the more you can pull out the legalese and the more you can humanize the waiver so people can actually read it is wonderful, but it shouldn't be so short and sweet to the point that you're making yourself vulnerable.” [Nick, 5:59]
“Simplify onboarding and member communication. So, are new clients getting all the information they need up front and creating an automated welcome email sequence? I think this is, you know, that drip campaign we talked about earlier, separating out of those, what's an email, what's a text, what's fluff and what's important.” [Nick, 14:33]
“Spring is a perfect time to do a deep clean, not just for your physical space but for your business operations too. Updating contracts and waivers keeps you protected, and streamlining operations boosts efficiency and leveraging tech makes you work smarter and not harder.” [Nick, 23:38]
LINKS:
Lisa Fraley
Matthew Becker (Gym Lawyers)
Learn More About All of Our Partners Mentioned in this Episode
Episode 143: Industry Tea with Connie Holen
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The importance of establishing systems, setting boundaries, and building support structures to prevent burnout, both personally and professionally [0:54]
- How to recognize the early warning signs of burnout and what you can do to address them before they escalate [4:26]
- The critical role of rest and recovery in preventing burnout and how to schedule non-negotiable downtime into your schedule [10:18]
- The way you can use specific work lists to minimize the micromanaging that so often leads to burnout [12:38]
- Practical tips for setting work-life boundaries, including managing client communication and creating an emergency plan for your studio [18:47]
- How leveraging community support and connecting with other studio owners to share solutions is key in breaking free from this dangerous cycle [20:03]
- A reminder that burnout sneaks up, and how self-awareness can combat it [20:43]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Proactive strategies like waivers and automated reminders to set expectations and prevent misunderstandings [3:27]
- How to master the art of de-escalation by using neutral language and effective communication techniques during tense client interactions [8:12]
- How offering solutions and demonstrating goodwill can lead to positive outcomes even in challenging conversations [11:44]
- What you can do to establish and maintain healthy boundaries with clients in your studio [14:17]
- Why protecting your mental health is crucial when navigating difficult client situations, and how to do it effectively [15:55]
- Tips for managing refund requests and membership cancellations smoothly to minimize potential issues and maintain client relationships[16:40]
- Useful strategies like staff role-playing with staff, using templates, leveraging automation and more to improve client communication and conflict resolution [21:18]
Quotes:
“Essentially the more well outlined your business is in terms of your policies, your waivers, your standard business operating practices, the fewer conflicts you are going to encounter or the more easily you can navigate those conflicts because you have something in place to guide you through them.” [Megan, 3:36]
“If you have a conversation with one of your clients on your policies and it is starting to turn into a tougher conversation, remember that we are all humans, nobody is perfect. We’ve got a lot on our plate and you’ve got a lot on your plate.” [8:35]
“A great way to prepare for navigating difficult client conversations when it comes to enforcing your policies or your boundaries or anything like that is role-playing. You should have regular staff meetings where maybe you implement role-playing scenarios.” [21:40]
LINKS:
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- What to understand about payment processing and the key differences between ACH and credit card transactions [4:58]
- How you can use proactive communication to avoid payment disputes that may arise with members [9:26]
- Options you have within your studio to avoid overwhelming clients and to simplify membership management [10:39]
- Ways to use fitDEGREE’s automated features to handle failed payments, notify clients and to establish clear messaging and policies to address disputes quickly [12:38]
- Why it’s important to be auditing current membership options to align with your client behavior [24:50]
- What happens when you clearly communicate the benefits of each membership tier during the signup process with the new member [25:59]
LINKS:
LoopSpark
LenzVu
Learn More About All of Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why a thorough analysis of your existing income streams is the foundational step towards maximizing your studio's profitability [4:21]
- How surveying your clients to understand their needs and preferences can reveal untapped opportunities for new services and offerings [5:23]
- Effective strategies to leverage your current revenue streams to achieve significant growth within your fitness studio [6:50]
- The importance of recognizing when a particular revenue stream idea is no longer viable and requires redirection of your efforts [7:52]
- Innovative ideas to increase your studio's profitability through the sale of high-margin retail products [9:54]
- The potential that exists for hosting engaging workshops and special events to attract new clients and generate additional income streams [12:46]
- How to successfully introduce one-on-one training and small group classes as valuable and profitable offerings for your clients [13:45]
- What you can do to leverage the popularity of your signature class by developing and licensing a program with it [16:24]
- A range of dynamic strategies you can implement within your studio to enhance client experience, increase engagement, and ultimately drive revenue growth [18:12]
- How leveraging technology, including fitDEGREE’s payment and scheduling features to streamline processes, can bring more cash into your business [19:33]
Quotes:
“When you launch a new revenue stream, it’s the same thing as a new employee coming in. Have a 90-day review of it. Are things going up, are things going down, is it your fault, is it the market’s fault? Is it something you should kibosh before you get too deep in [it].” [Nick, 2:48]
“The idea of licensing a program or your model is pretty interesting. These are how franchises get started. If you’re more of a community-based studio, then maybe just skip ahead.” [Nick, 16:31]
“It always goes back to the pricing idea of really optimizing your class revenue stream. Are you offering different levels and different budgets of commitment?” [18:13]
LINKS:
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The key benefits of keeping your referral marketing simple and easy to understand [3:31]
- Options you have as incentives to offer those who are bringing you business through referrals [5:07]
- How you can leveraging the community around you to generate more referrals [8:02]
- What to consider when designing and promoting a clear referral program [12:05]
- Tips for implementing referral tracking software and the ways that fitDEGREE can help you manage referral rewards easily [14:10]
- How showcasing success stories can lead to even more referrals for your studio and what you can do to incentivize social sharing by others [15:14]
- Strategies you can use to recognize and celebrate those who are referring new members [16:38]
Quotes:
“Remember that if your customers are not talking about your business to their friends, then your brand isn't that strong.” [Nick, 1:41]
“Make your referral program easy to understand and participate in. You don't want your people thinking about what the referral program is and not getting it right away, and then also trying to explain it to a friend and them not getting it right away.” [Nick, 3:53]
“Remember, the studio is always going to be better for everybody if they are bringing in like-minded individuals.” [Nick, 8:14]
“Even if [a referral payment] does cost you a few bucks, this is your effort to grow, as you’re rewarding the people that are bringing you new business.” [Nick 20:34]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How identifying tasks that can be automated or delegated to free up your time is the very first step in achieving work-life balance as a studio owner [4:25]
- The importance of setting boundaries and clearly communicating them to staff and clients [6:57]
- What you can do as a studio owner right now to prioritize your self-care [12:00]
- How you can use available automation tools to begin working smarter, not harder [14:07]
- The way that delegating effectively and trusting your staff to make decisions will aid in this process [16:30]
- Why time-blocking is such a powerful strategy to use as a business owner [19:27]
- What you’ll be able to achieve by unplugging regularly and fully stepping away from the studio [23:19]
- Some things you can do to continue investing in your personal development [24:31]
Quotes:
“Trust your staff to manage the day-to-day operations without micromanaging. If you are going to tell your staff how to clean, even if they don't clean exactly like how you would clean, if they get the job 97 percent of the way done, just move on.” [Nick, 16:42]
“Establish phone-free zones or hours to disconnect from work, emails, notifications, and plan regular days where you fully step away from the studio.” [Nick, 23:53]
“Achieving work-life balance is not about doing it all, it’s about doing what matters most. Remember, done is better than perfect. So, by streamlining operations, setting clear boundaries and prioritizing self-care, you can create a business that works for you, not the other way around.” [26:09]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How finding the right team really starts by defining your studio needs [4:07]
- Why focusing on fostering growth for your individual team members will be key when building and maintaining a strong team [11:28]
- Strategies for navigating termination in a professional way [12:12]
- The benefits that building a positive work culture will have not only on your team members, but also for your clients [16:48]
- Ways to revamp your hiring process to ensure you’re bringing on the right people for your boutique studio [17:29]
- Essential tips for developing a solid onboarding process [18:09]
- How to recognize your team for their efforts and an effective way to implement an “Employee of the Month” reward [18:41]
- Things to consider when using performance reviews [22:27]
- Thoughts on hosting team events to build a strong culture in your studio and what to do first if your team is experiencing any friction [24:21]
Quotes:
“Finding the right team starts with defining what your studio needs. Look beyond resumes and hire people who share your passion and values.” [Nick, 4:14]
“You can write down a bunch of bullet points of what you’re looking for, you can match up those bullet points with a resume, but I think it is really important when you get into that interview process to look for the soft skills. [Ask yourself] is this person really going to fill that position I need?” [Nick, 5:20]
“You want to avoid overloading your team with responsibilities, you want to make sure you celebrate these small and big wins, and you want to encourage open communication to get feedback on how things can improve.” [Nick, 16:57]
LINKS: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to pinpoint your studio's biggest achievements and challenges through a year-end review [4:06]
- The key metrics and trends to analyze in order to gain valuable insights for your studio's future [5:07]
- The power of a mission-driven approach in building a strong brand and fostering a loyal community [6:22]
- What you do to gather and implement member feedback to enhance your studio's offerings and services in the new year [9:48]
- Tips for setting specific goals that are both ambitious and achievable based on your reflections [11:20]
- How to host a productive team meeting to identify and address challenges, and set the stage for a successful 2025 [12:56]
Quotes:
“This reflection is going to help you refocus on the values that define your studio and ensure every aspect of the business aligns with your core purpose.” [Nick, 6:38]
“Every single time you are making a decision for your studio, whether it is your pricing, your schedule, your hiring, everything you do it should all reconnect to your brand mission, vision and values.” [Megan, 7:55]
“Smart goals are meant to be achieved because it feels good to get wins. You just stack those wins on top of each other and they become big wins over time.” [12:17]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Tips for uncovering and understanding your potential clients “why” [4:59]
- How identify past challenges that your potential clients have had can be a big help in identifying their expectations [5:53]
- The way that highlighting your studio’s unique benefits can boost your sales success [7:13]
- Why active listening is crucial for discovering nuggets of information and past experiences [9:53]
- The key reasons you need to confirm you and your potential clients are on the same page [10:24]
- How you can incorporate testimonials in this process [10:55]
- A reminder to make sure your follow up is personalized [12:42]
Quotes:
“I want you to re-frame your sales conversations as if you're a doctor trying to help someone with a diagnosis or you are a consultant trying to help somebody with their problems, and that is going to lead to a more meaningful conversation.” [Nick, 4:11]
“It is really important to uncover this person’s journey and why they are in there, because you want to make sure it is a good fit for you, and assuming it's a good fit for you, you want to identify how your studio can overcome these past challenges.” [Nick, 6:40]
“When you really humanize the situation and show that you were listening to them, they are more likely to give you an answer and I can't iterate enough that yes’s are great, but sometimes I would rather have a fast no then having to pull their teeth to get a yes.” [Nick, 13:46]
LINKS:
Episode 159: Industry Tea with Partner Niki Riga - How to Close Sales
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Recommendations for keeping your service menu simple and finite [4:05]
- Flexible service menu options you can use when creating your pricing structure [5:18]
- Why setting low prices to attract volume isn’t an effective long-term pricing strategy for your business [12:11]
- The benefits of including tiered membership options and examples of what this could look like [13:30]
- A bundling strategy that can enhance the member experience and justify a higher price point [13:50]
- A way you can reward long-term members for their commitment to your studio and what you will see as a result of using this strategy [19:24]
Quotes:
“I think it really helps when you offer flexible membership options because then a membership is for each client persona, for your casuals, your committed, and your flexible people.” [Nick, 7:14
“If you offer them that specialized attention, it is part of their membership and they might as well take advantage of it, they're only going to get more hooked into the modality, they are going to be a bigger advocate for the studio. They are going to have more fun during class and I really see it as a retention tool.” [15:29]
“Rewarding long-term members with special pricing like a loyalty discount or exclusive offers recognizes their commitment and turns them into advocates for your studio.” [19:29]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to streamline your member interactions with efficient automation techniques [3:08]
- Why personalized communication for significant milestones can significantly impact client retention and satisfaction [3:50]
- Effective strategies to implement automated subscription payment reminders [4:41]
- What to understand about the delicate balance between automated and personalized communication, considering factors like sensitivity and urgency [6:26]
- Time-saving templates that allow for quick and effective personalization of your member communications [18:30]
- How to implement a system for regular check-ins to foster stronger member relationships [20:01]
- Ways you can use AI tools like ChatGPT to assist in creating personalized member outreach messages [20:57]
Quotes:
“[With] big renewals, I think it is worth reaching out and finding out if they're happy, because you're just going to deal with a mess if they are not happy and you have to reverse those charges.” [Nick, 6:17]
“If you can diagnose that it's a pivotal point in a person’s client journey, whether they are first coming to the studio, it's time for renewal…any time that it is a pivotal point to that client continuing or not, I feel that is a good time to reach out personally.” [Nick, 10:35]
“By automating routine tasks and reserving personal messages for key milestones, sensitive topics and unique members' journeys, you can streamline operations while also building a meaningful community connection.” [Nick, 23:33]
LINKS:
Due App
Trustpilot
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Why showcasing member success stories can significantly boost engagement within your boutique fitness studio community [3:06]
- Effective strategies for choosing members to feature in your spotlights [3:39]
- Various achievements that can be celebrated in your member spotlights [4:56]
- How to utilize different formats to showcase these stories [5:41]
- Tips for motivating members to share their own spotlight stories and why this can be a powerful engagement tool [6:24]
- Practical advice on creating a plan to approach members and gather their stories [7:48]
- The optimal frequency for publishing member spotlights to maintain interest and engagement [12:06]
- How to design effective questionnaires to capture member stories and how to engage with spotlight subjects within your studio [16:02]
Quotes:
“When you share a member spotlight, it should rally the people. Everyone should be excited for that member and that member should be proud of their story….it should really rally the troops behind it. ” [Nick, 3:25]
“Beginner gains are inspiring because it gets someone off the couch to a starting point. Also, an advanced member should get a shoutout too. They get these incremental progressions throughout the later years when you reach an advanced stage, and it’s still a big deal for them to achieve something.” [Nick, 4:20]
“It can be self-kudos, or it can be about your instructors that work for you as well; they do a lot of stuff for you, your internal community and your external community.” [Megan, 14:59]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- A look at how Merchynt automated Google My Business [2:28]
- Some of the most effective marketing tools that are available to you right now [4:25]
- What to be aware of with sponsored Google listings [8:05]
- The specific components that make up a Google Business Profile [8:45]
- What “automating your Google Business Profile” means [12:40]
- Meet Paige and learn how this powerful tool can combine automation platforms capabilities [17:12]
- Best practices for local business website SEO [22:14]
Quotes:
“Website SEO is pretty irrelevant now for a local business, so that leaves the Google Business Profile, which is where 85 percent of people are going to click on that local search.” [Justin, 6:01]
“There is no better way to get a highly motivated buyer in your door than showing up on the top three of Google maps.” [6:33]
“Being Google-friendly is the most important [thing for SEO]. Landing pages are just as good as a 12-page website, and we have seen profiles rank on Google maps that don't even have a website. [25:50]
LINKS:
Merchynt’s Website, Blog & Meet Paige!
Stand Out on Google with a Free Profile
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to choose a challenge theme that aligns with your members' goals and sparks interest [2:53]
- The power of fostering community and accountability to motivate participants and increase success rates [3:56]
- Some of the ways in which offering meaningful rewards can boost engagement and amplify the impact of your challenges [5:00]
- How to build anticipation and excitement for your next challenge through strategic promotion [8:10]
- Tips for creating a simple yet effective tracking system to help participants stay on track [9:11]
- The importance of recognizing and celebrating both small wins and significant achievements [10:09]
Quotes:
“It is easy to get excited for the challenge to get started. It is easy for the challenge to be exciting for a week or two, but if you make it a month, you better make sure you're pounding through the finish line so it’s not to be forgotten or like it's an obligation towards the end.” [Nick, 4:46]
“First of all, it’s [about the] promotion, because you want to get people excited for it. You want to get people excited to join it, excited to be a part of it and excited to win the prize. Promote your challenge early and often using social media, newsletters, fitDEGREE announcements and never discount in studio signage.” [Nick, 8:11]
“Competition is a good thing. You know, it is one of those words where it can get to be a nasty thing but if you have the right culture and you have the right community it just keeps people accountable.” [Nick, 9:46]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Common hurdles faced by gym owners when first examining a lease agreement [2:51]
- A breakdown of the most crucial sections within a lease contract[6:06]
- Understanding ADA compliance and its specific implications for boutique fitness businesses [9:50]
- The potential financial consequences of not involving legal professionals from the outset of the lease process [13:27]
- Strategies for mitigating noise issues and safeguarding your business when signing a lease [16:56]
- Key factors to consider when assessing parking needs for your gym [22:36]
- Identifying and addressing potential permit or code violations outlined in a lease agreement [25:07]
- Tips for navigating early lease termination if necessary [28:27]
- Understanding personal guarantees and their implications for business owners [31:33]
- How the FTC's new rule will affect gym owners and their membership agreements [34:08]
Quotes:
“Almost everybody who calls now and says they have a problem with their lease, it is evident they didn't have anybody helping them.” [Matt, 5:42]
“It’s too late once there is a problem. We have to try to prevent problems from ever popping up and prepare ourselves so that we have a fighting chance if there is a problem.” [Matt, 16:21]
“You are a unique snowflake in the sense of being a gym owner because it is different requirements than any other common business that is going to go in this space.” [19:29]
LINKS:
Matt’s Website & Email
Contact by Phone: 1-412-443-1396
The Americans with Disabilities Act (ADA)
FTC Passes ‘Click-to-Cancel’ Rule for Gyms; HFA Points to Key Concessions
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- What to understand about the “Winning Zone” and focusing on where you are better than your larger competitors [3:02]
- How you can leverage your unique value proposition to compete with larger brands [4:09]
- A reminder how your community is your superpower [6:14]
- Tips for using technology for convenience - and to your advantage [8:47]
- The ways in which collaborating locally with similar businesses can help you succeed BIG [11:26]
- What happens when you put an emphasis on each client interaction you have within your business [12:14]
- How caring about your clients’ goals will allow you to retain members and enhance the overall experience for everyone [12:36]
- How to approach creating “chaos” with guerilla marketing in order to drive publicity for your business [13:26]
Quotes:
“What are your winning zones? Stick to those winning zones. For fitDEGREE, we’re a small business that helps small businesses. If you don’t want to work with a small business, we’re probably not a good fit for you. You’re just acting like a consultant [who shows] this is why they would like around here.” [Nick, 3:49]
“Basically think about where your clients are going to be in other spots, and maybe when you’re a member there you’ll get 10 percent off or maybe you’ll be able to put up some QR codes in those businesses so you get some free marketing out of them, and just figure out how to help each other.” [Nick, 11:41]
“This is the sweat equity where you don't have the marketing budget to constantly be hitting their faces. You don't have the brand recognition of the national enterprise, so you are going to have to put in the sweat equity to get to know each and every one of your members.” [13:01]
LINKS:
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- Effective keyword strategies for identifying what potential clients are searching for in their first fitness class[2:01]
- How SEO’s “sweat equity” can help you drive traffic without paying for costly leads [4:15]
- The best free resources for tracking trending search terms and optimizing your content [7:01]
- The first steps to take for improving your website's on-site SEO [9:39]
- Best practices for strengthening your local SEO and ensuring your studio is easily found in local searches [14:07]
- How to leverage Chat GPT to boost your studio’s SEO [16:28]
- Tips for optimizing your studio’s website for mobile users to improve rankings and user experience [16:46]
- What to be aware of with internal links and how they can enhance your on-site SEO [17:30]
- Why producing consistent, fresh content is crucial for staying in Google’s good graces [18:21]
- How to leverage customer reviews you’ve received to improve your SEO right now [20:21]
LINKS:
Google Keyword Planner
Ubersuggest
ChatGPT
Social Share Preview
Yelp
Better Business Bureau
Squarespace
GoDaddy
Apple Business Connect
Episodes 189, 191, 193 & 195 with Connie of Pixality Design
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How clearly defining roles and responsibilities for every position is crucial for a studio’s success [7:50]
- Why hiring for a cultural fit is key [9:29]
- Consistent, transparent communication will set you on the path to mastering employee management every time [11:04]
- The damaging impact that micromanagement has on your employees and culture in the studio [16:54]
- The magic that happens when you invest in the development of your people, regardless of their position [18:34]
- Final thoughts on recognizing and rewarding the efforts of your team [19:24]
Quotes:
“Hiring just isn't about skills, it is about bringing people in who align with your studio’s values. Focus on finding candidates that contribute to your community and culture.” [9:32]
“Micromanagement is the worst. Nobody ever said, ‘I really enjoy my manager micromanaging me, it makes me feel like I am on top of my game’. So, you do not want to be breathing down their throat, and this all comes down to that first 60 to 90 day onboarding.” [16:55]
“If you have a studio manager, invest in them actually managing their people. If you have your instructors, help them out with new certifications coming up. Supporting their professional growth is going to keep employees motivated and prepared to contribute more. It feels like you care about them.” [Nick, 18:57]
LINKS:
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How exceptional services involves creating a welcoming environment for everyone who walks through your doors [1:30]
- The critical role that consistency plays in having a positive experience [2:20]
- What active listening will allow you to give your members [3:10]
- Some of the ways in which delivering an exceptional experience will help the studio convert and retain members [7:01]
- A reminder that first impressions really do matter [8:15]
- A look at personalization and the process of discovering your client’s goal [9:55]
- How to be proactive and anticipating your clients’ needs before they even ask [14:07]
- Utilizing ChatGPT in the process of improving the service you deliver [15:58]
- Tips for creating opportunities for members to make connections outside of the classroom [17:27]
- Thoughts on soliciting feedback and adding value in this process [32:02]
Quotes: “We’re not saying these things are easy, but it’s pretty simple. Someone comes through the door, you have the same process every single time, and you’re tweaking that process to make it better and better.” [Nick, 2:46]
“If it didn’t correlate to added revenue to the studio, I would say move onto something more important, but delivering an exceptional experience is going to lead to more conversions off of your intro offers and retain those members long-term.” [Nick, 7:19]
“This idea that the instructor gets to do what they feel like? No, they’re representing your brand and there should be a consistent process every time.” [Nick,
“Your instructor should be delivering a very similar experience before and after class and making sure that the things that happen in class are on Brand whether they have their nuances or tweaks that people love about them, that is great, there are a few key moments in the class to be really their authentic selves.” [13:01]
LINKS:
The Sales Arms
The Fitness Prescription
Michael Jay
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- “Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks [0:59]
- Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you [6:57]
- The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks [9:59]
- A sneak peek at next week’s topic and how you can get more insights from us [12:31]
Quotes:
“If you take breaks, you’re preventing that quitting and you’re avoiding that burnout on yourself, because the goal is to be in some kind of flow state where you feel optimized, you feel creative and you feel energized.” [Nick, 1:21]
“Try to get a calendar out there. Something we did for fitDEGREE, because we decided to take off federal holidays this year, is that in the beginning of the year we announced we’re taking off federal holidays.” [Nick, 7:28]
“There are plenty of reasons to take breaks from the studio business of classes, just to make sure you’re taking some kind of one step backwards, two steps forward approach.” [Nick, 9:59]
LINKS:
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast [0:56]
- The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus [1:38]
- The potential for a second podcast, what you can expect and how it’ll be different [2:39]
- What won’t be changing with what we do [5:38]
- How you can stay up to date with all of our plans and provide your feedback in this process [6:33]
Quotes:
“At least the podcast aspect of our weekly load shouldn’t feel like work. It should be fun, the energy should come through, and it’s just been feeling like a slug lately.” [Nick, 1:09]
“We’re looking to not only give you education, facts, work and tasks to do, but then also break it up with a little bit of fun.” [Megan, 4:21]
“We’re just trying to keep it light and keep podcasting fun, because [when you’re] having conversations every week and if they’re not engaging, you don’t hang out with someone anymore if it’s not fun.” [Nick, 5:24]
LINKS:
Barstool Sports
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- An update on the total value of the wellness market right now and the shift that’s happening towards holistic health [1:02]
- The importance of having a crisis plan in place and the types of the scenarios you should be prepared for [4:08]
- How to properly prepare for a crisis, based on the “scale of fires” [10:30]
- A few key considerations when building plans for the financial type of a crisis [18:02]
- What to be aware of when recovering from a crisis and the way in which proper documentation of incidents will aid in this process [23:19]
Quotes:
“What happens if someone gets a cut? What happens if you need to call the police, or the fire [department]? What are your protocols? I think it’s important because in crazy scenarios, people panic unless they have a plan.” [Megan, 5:35]
“Insurance is something you should be doing in general, but it’s the things that are out of your control that you want to move into your control as much as possible.” [Megan, 7:27]
“All of these things, you want to make sure you’re doing to the letter. You have to react perfectly, because you have a lot of liability in this type of business and you need to be very safe.” [Megan, 21:32]
LINKS:
Headspace, Calm, Insight Timer
Pliability
Do! App (Apple Store & Google Play)
Don’t Break the Chain App (Apple Store & Google Play)
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- The ways that people are searching for a financial wellness on an individual level [0:51]
- What to consider about cash flow management and it’s role in a business’s success [3:57]
- Where to start with budgeting operational costs and streamlining your financial model [8:18]
- How to approach funding an expansion [14:57]
- Our advice for steering clear of making emotional decisions [18:53]
- Some ways people can optimize cost, without compromising quality [21:02]
- A look at Nick’s journey to becoming a business owner [29:08]
- Our weekly “Fit Favorites” and what is in YOUR gym bag? [32:41]
Quotes:
“The only way the business goes out of business is if you run out of money, so be obsessed with your cash flow management. Whether you are good at it or not, whether you like it or not, it’s the most critical thing to your business.” [Nick, 5:16]
“Whether you’re just learning, getting started, starting to track a model or forming a budget, you always need to keep profitability in mind because at the end of the day, it's a business and you’re trying to make money.” [Megan, 21:05]
“Do not let additional revenue from one service or product fund a different product or service without the controlled research and development phase.” [Nick, 23:43]
LINKS:
Workhuman
QuickBooks
Xero
Wave
FreshBooks
Float
Zoho
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.tiktok.com/@megan_fitdegree
What We Cover In This Episode:
- How to approach defining your unique selling proposition [4:46]
- What to understand about connecting with your target audience [9:00]
- Steps to take to build a strong visual and verbal brand identity [13:09]
- How to leverage social media and digital marketing to its full potential [18:47]
- What you can do to start creating memorable member experiences [24:51]
- What the process of measuring and adjusting looks like when building your brand [29:02]
- Our “Fit Favorites” and an innovative way to make sure you’re drinking enough [30:58]
Quotes:
“Stick out in a way, and remember that it’s all just fitness to them, So, what’s different past that layer of fitness?” [Nick, 7:36]
“When it comes to social media, I think a really important point was building your community, but also engaging with your members. I think if you’re going to have social media, you need to be active on social media, especially in the realm of fitness.” [Megan, 19:50]
“There are a lot of creative ways to engage your community. Make it really feel like the second or third home that people say you should make it.” [Nick, 28:45]
LINKS:
Athletictech News
Wellhub Epiphany
HidrateSpark
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What to consider if you’re thinking of expanding beyond your current physical space [7:25]
- A look at integrating retail products, and whether it is a smart move for you and your boutique fitness studio [12:20]
- How you can use tech-driven service expansion to facilitate new services for your customers [17:29]
- Some ways to use cross-promotions and partnerships in order to scale [22:32]
- What a feasibility analysis is and why we recommend you do one as a studio owner wanting to scale [27:00]
- Things to consider when making pricing adjustments in your studio [28:06]
- Our brand new segment “Fit Favorites” and a cool new product for you to check out [29:32]
Quotes:
“If you were going to sell a product, your positioning, what you put next to each other and how it's presented is very important for your sales. There's a lot of psychology that goes into how you merchandise your space and lay it out.” [Megan, 15:01]
“There’s a lot of impact to be had with partnering with other local businesses or even online influencers to expand your reach in general, or maybe even the ability to cross-promote services or even create a new service together.” [Megan, 22:20]
“Just really decide what’s going to be in-house, and if it’s not going to be in-house, what is that partnership that you can really be valuable for? Maybe it’s just a discount, maybe it’s a combination of rewards, or maybe it’s also a spot where you can host community events to drive leads to your facility.” [Nick, 23:20]
LINKS:
Garmin Smart Watches & HRM Fit
Oura Rings
The EV Shop Smart Rings
Mojawa Unveils The HaptiFit Terra: A Complete Sport and Fitness Solution with Bone Conduction and AI Training (Fitt Insider)
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Examples of ways you can optimize the very first visit by your clients [1:08]
- What Seran says is the “low-hanging fruit” of building relationships [9:03]
- Why is the first visit so crucial for retention [12:38]
- Some of the things that can be done to make the first visit so memorable for the client [17:21]
- How you can set the stage for optimizing retention by pairing a new client with a seasoned client [21:36]
- Final tips and effective follow-up techniques to increase the retention rate at your studio [23:38]
Quotes:
“If you really want to have a solid business, you also have to have an experience that is designed for attention. If you give anyone any excuse to not come back, they are going to take it.” [Seran, 16:58]
“When they walk in the studio, they are looking for ‘is this person or is this place going to be the place that I keep coming back to?’” [21:13]
“You want to make sure that your pricing aligns with your customer journey, so whatever package you are selling folks on their first visit is already in alignment with a long-term commitment.” [24:50]
LINKS:
Get Seran’s Free Resource, 30 Reel Ideas! The Studio Owner's Guide To Mastering Reels
Her Website, Instagram & Podcast
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- News with Nick and the latest of group fitness builds and mental, emotional and physical well-being [0:36]
- The importance that having an effective onboarding process will have on your customer’s experience [5:04]
- Integration partners that can help you communicate with your clients - click their links below to learn more! [10:03]
- Why you can’t afford to ghost your clients that are responding to your text marketing [12:15]
- Impactful ways to encourage your membership renewals or purchases [15:27]
- What to focus on if you are not making conversions [17:07]
- How to start leverage the social features inside of fitDEGREE if you haven’t already been doing so [19:17]
- An update on tag-based announcements [22:13]
- Our final thoughts on gathering feedback [22:59]
Quotes: “They can like your class, they can like your studio, they can like the vibe, but if they don't meet a friend, they are just a ticking time bomb until they walk away.” [Nick, 1:31]
“So it has to make sense cost-wise. As much as I said it’s about community, they did come to you for a physical reason. The community is kind of like a surprise.” [Nick, 16:03]
“There might be some evolutions of the feed coming in the very near future, so the more we train them and get them used to the feed, seeing the feed, interacting with the feed, the feed might start working in your favor the more you start training them, preparing them and getting those interactions boosted in the here and now.” [Megan, 21:13]
LINKS:
Group Workouts Boost Physical, Mental, Emotional Well-Being (Fitt Insider)
Learn More About Our Partners Mentioned in this Episode & Get Exclusive Offers
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Seran’s journey from Wall Street to the Pilates studio - and beyond [1:15]
- How she curated her approach to coaching fitness studios [7:01]
- Why Seran believes so strongly that success does not have to equal stress [8:36]
- Some of the main reasons that effective marketing messaging crucial for fitness studios to master [13:50]
- What the key elements are of strong marketing [16:01]
- Seran’s advice for how to start differentiating yourself from others in your market [19:14]
- A final reminder to use marketing strategies that resonate with your audience for best results [28:44]
Quotes:
“Having an effective marketing message helps you to really connect with your target audience but also to deeply connect and build relationships with your existing and current clients.” [Seran, 15:01]
“You want to make sure that you're not looking around you when you’re trying to craft your marketing message too much, and that is another mistake that I see people making, is that they’re pulling from other people.” [Seran, 20:41]
“What I want for you as a studio owner is I want your studio to stand out, which means I don't want you to look like everyone else in town. I want you to represent what it is that you do and what you uniquely do, and the way that you uniquely do it.” [Seran, 21:02]
LINKS:
Get Seran’s Free Resource, 30 Reel Ideas! The Studio Owner's Guide To Mastering Reels
Her Website, Instagram & Podcast
Seran's Podcast episodes that are relevant to today’s topic:
https://open.spotify.com/episode/3FScc2Ye7toSgPeQPeOuMn
https://open.spotify.com/episode/3hnCbNKyYebGDGLc4UadiX?si=7p3vr4R3SOuy9zRx3uKmTQ&nd=1&dlsi=a44c5f48905b4729
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why you’ll want to understand, analyze and anticipate the summer drops that occur in our industry [5:28]
- The need to ensure great communication with everyone about your summer schedules [7:12]
- How you can use this time to explore flexible membership options [8:51]
- Ideas for unique summer programs or challenges [11:27]
- Thoughts on leveraging technology during this slower time [15:25]
- Ways to engage the community and keep the momentum going in your studio [17:14]
- The benefits you’ll see from spending less money and reviewing your expenses [19:06]
- Megan’s recommendation around a solid summer system for vacations [19:57]
Quotes:
“I also find that summer is a really great time to do low cost, low effort, community building activities.” [Megan, 13:13]
“You can think of the summer as one big marketing campaign. You want people to be thinking about you when September comes around, or when the holidays pass.” [14:41]
“This is a great time of year to reward and treat your staff. Especially while it is slow, you have so much time to build up those relationships and really empower your staff.” [Megan, 18:51]
LINKS:
Cardio Exercise Linked to Longer Life (Fitt Insider)
FitLab Announces Acquisitions of Assault Fitness and RPM Training, Accelerating Leadership as Integrated Fitness Platform (Fitt Insider)
Oura Debuts Heart Monitoring Features
Using Heartbeat Monitors (Technogym)
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A look at the current activity in gyms now versus the pre-pandemic levels [0:52]
- What the primary goal of having a cancellation policies in your studio should be [4:39]
- The key components you should be considering when creating and implementing your cancellation policies [5:12]
- How to approach balancing flexibility with clients with the needs of the business [7:35]
- Some examples of factors that may influence the timeline for early versus late cancellations [9:00]
- How policies can differ from limited to unlimited item holders and how this will impact client behavior [12:26]
- Tips for introducing and enforcing the policies in your studio [17:23]
- The options within fitDEGREE that can help you manage your cancellation policy [19:48]
Quotes:
“Someone might not make it, they might be in traffic and all of that kind of stuff, but you’re trying to reduce the default behavior of people flaking [out]. It’s going to be emergencies and those are going to happen less often.” [6:46]
“If you make the fee so minimal, you're going to make a little bit of money off of it, but in the end you might lose a member who just continuously cancels and doesn’t think twice and then eventually cancels their membership.” [16:20]
“Cancellation policies, in my opinion, are not ‘set it and forget it’ kinds of things. They are something that you should be continuously reviewing, resetting and adjusting in order to ensure that your business is running smoothly. So you should be monitoring your cancellation policy and its impact.” [23:36]
LINKS:
Wellness Watch Report Q1 2024
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What leadership quality Katie says is the single most crucial one for running a fitness studio [4:08]
- One of the biggest HR pitfalls that she has seen running a fitness studio with a W2 workforce [5:36]
- A trend that is brewing in the fitness industry to be aware of as a studio owner [9:09]
- Katie’s insights for beginning the hiring process with a curated email campaign [12:32]
- Why role clarity is absolutely crucial for all positions in the studio, those currently filled and unfilled [16:38]
- Effective techniques for maintaining engagement with your team [20:27]
- How to tell if new hires are integrating smoothly into the fitness studio culture you have created [23:30]
- Some frequent mistakes that studio owners are making during the onboarding process [26:44]
- A reminder that your staff should be treated as a revenue-generating person in your business [29:57]
Quotes:
“We don’t think of our staff as revenue-generating resources, and most of them are. Even your front desk [staff], they are making calls and booking in, so they are generating revenue for you. They deserve to be managed and cared for like they are revenue-generating just like our clients are.” [Katie, 4:18]
“When you start to see a staff member going left when you want them to go right, it’s time to be inquisitive about it.” [Kate, 6:23]
“Culture is there, whether you purposely developed or articulated it or not, and it can change over time.” [Katie, 24:21]
LINKS:
Katie’s Website & Instagram
Email Katie
Episode 244: The Downsides of Not Having Employees with Katie Santos of Fitness HR
Capitol Hill Gets Fit as Myzone Congressional Activity Challenge Returns
Fly-In and Advocacy Summit (Washington, D.C., May 7-8)
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- News with Nick and a look at how Capitol Hill is “getting fit” [0:54]
- Why you need to find and lean into your ideal clients in order to have a successful business and a strong community [5:36]
- The reasons that SEO is crucial for attracting organic traffic [7:12]
- What happens when you build a content strategy that offers value [8:27]
- How to approach leveraging the power of social media to create a dynamic presence [9:51]
- What the ultimate goal of email marketing should be [11:28]
- Tips for incorporating video tutorials into your digital marketing strategy [12:25]
- A look at online reviews and the power they hold [13:13]
- What to consider with mobile optimization [14:28]
- Some of the ways to utilize the data analytics tools that are available [15:45]
- Why you need to have everything dailed in before even starting to do paid advertising [15:51]
Quotes:
“It was completely different 5 [or] 10 years ago, but now it’s once you know your niche audience, you just follow the trends and you just put your niche on each trend.” [Megan, 9:13]
“Personally I think, vlogging, short posts, long form posts and all the video content you can do is great. People love videos.” [Megan, 12:43]
“You can't improve what you don't track, and it doesn't really matter how you feel. It just depends what the numbers say, they’re the things that move [the needle].” [Nick, 16:00]
“You have to earn the right to do paid advertising, in my opinion. Everything needs to be dialed in.” [16:45]
LINKS:
Capitol Hill Gets Fit as Myzone Congressional Activity Challenge Returns
Fly-In and Advocacy Summit (Washington, D.C., May 7-8)
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What the transition from studio owner to HR looked like for Katie [6:25]
- How to convey, from a marketing perspective, the move from1099 independent contractor to W-2 employee [7:42]
- The top common misconceptions of HR in the fitness industry [11:22]
- What the statistics say for studios that do not have a W-2 structure in place [14:34]
- The fundamental differences between an employee and contractor to be aware of [16:33]
- Some common legal pitfalls that studios may face during this process [19:26]
- How hiring contractors versus employees affects the culture of your studio [22:34]
- The benefits and/or drawbacks of hiring contractors versus employees [26:15]
Quotes:
“What’s your culture saying? How do we define it? What does your pricing look like? Is it supportive of being able to bring employees? If not, let’s work with that first.” [Katie, 9:23]
“I think workers are getting smarter [about] what their rights are. The younger they get, they know exactly what’s due to them and what their rights are, and good for them.” [Katie, 14:01]
“I think if you really put the work in ahead of time and hire fast and fire slow… I am not saying it the other way around. I am not messing up. Hire quickly because you know exactly who you need to have.” [Katie, 20:50]
LINKS: Katie’s Website & Instagram
Episodes 215, 217, 219 & 221 with Michael Jay & Mitch McGinley
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What early access tags are and the ways you can now start implementing them [7:44]
- How this feature was designed to make memberships more valuable in your studio [8:40]
- Common use cases for these access tags in fitDEGREE [11:20]
- How to locate and create early access tags in your admin [13:42]
- Why the early access tag feature was really built for studios with waitlists [16:01]
- What you can do to leverage early access tags as fun perks on intro offers [16:24]
Quotes:
“We were worried it might have gotten a little bit swept under the rug because spot booking was our big fancy flashy guy, but early access tags are really impactful for you and your business.” [Megan, 7:25]
“The reason the future really stuck out to me was we were also hearing over the months that we need to make memberships more valuable on the platform. What’s the point of a client being on an autopay membership other than price?” [Nick, 9:05]
“This feature was built for studios that have classes with waitlists in mind, so if you do not have a registration window on your classes and you just leave it as always open, tighten it up and put this perk on your membership.” [Nick, 16:01]
LINKS:
The Ranch Debuts NY Wellness Retreat (Fitt Insider)
Malibu's famous outpost heads East (NY Times)
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What to realize about breaking through the “wall of trust” with clients [6:06]
- A rundown of the three most important documents to include in your website [11:04]
- How a website disclaimer specifically protects fitness studio owners [11:59]
- One of the first things that you should do when opening a fitness studio [14:42]
- Ways to approach your terms and conditions for visitor use of your website [18:28]
- What makes a privacy policy so crucial when building trust with clients [23:51]
- The next step to take to access over 50 DIY templates from Lisa [26:04]
Quotes:
“I realize people want to make their clients feel comfortable and you do need to protect yourself and have clear boundaries and clear legal policies, but you don't have to make them harsh or cold, negative or uncomfortable, because it’s already uncomfortable enough as it is.” [Lisa, 8:06]
“The idea is you want to get clear about creating your boundaries and clear about who you are and what you do and what you don't do, so that people can't come back and take the information on your website and come after you.” [13:00]
“When you put all the time and money into opening a studio, you want to do everything you possibly can to make it safe and protected so that no one can come and take it away from you or sue you.” [Lisa, 17:45]
LINKS:
Receive 25% off of all Lisa’s DIY Legal Templates & Starter Kits using coupon code FITDEGREE
Schedule a Free Chat With Lisa!
Lisa’s Website & Client Love
Connect with Lisa on Facebook & Instagram
Episode 240: Disclaimers and Waivers – Focusing on Brick and Mortar Businesses with a Nod to the Virtual World featuring Lisa Fraley
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A look at a supportive, adaptable and appealing new yoga mat [0:56]
- How clients can use the spot booking feature to select the equipment they want to use, where they want to sit, and more [4:28]
- Some the ways it allows you to get detailed on how to visually represent the room to your booking clients [5:18]
- More on the social aspect of spot booking [6:06]
- What we’re doing with the ongoing development on the spot booking feature in fitDEGREE [7:20]
- How fitDEGREE sets itself apart from other softwares that are offering spot booking [9:34]
- Best practices for implementing spot booking in the smoothest way possible for everyone involved [11:34]
- Tips for increasing retention and engagement using spot booking [15:50]
- Actionable steps that you can take today to maximize the spot booking feature [16:52]
- What to know about our new early access feature [19:58]
- The importance of the key item’s icons [23:00]
Quotes:
“Clients have preferences on the piece of equipment that they use and where that equipment is located. Sometimes they follow a specific bike around the studio or a specific Pilates reformer around the studio, or sometimes they just like to be in the front row ori in the back row.” [Nick, 4:54]
“We already had this feature where clients could see what classes their friends are signed up for, but now they can actually see where their friends are sitting. So if they were to look at a map, they’ll see the instructor’s face where they’ll be, they’ll see spots that are taken by people that are not their friends, and they’ll see spots that are taken by their friends ” [Nick, 6:12]
“From the community aspect, it really amplifies the friends feature that we have and gives the friend connections more ammunition than it had before.” [Nick, 16:39]
LINKS:
Stakt
Yoga on the Vine
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Lisa’s journey to become a lawyer and also a fitness instruction, plus the way she combines these two passions [1:34]
- What the role of certifications will be in terms of legal protection for the studio [8:42]
- The important aspects of disclaimers and waivers that you need to be aware of [10:14]
- Some of the reasons why insurance is so important and how it compliments the waivers that are being used [16:24]
- How being the right business entity will help protect you from potential liability [20:53]
- Lisa’s final thoughts on disclaimers, waivers and protecting you and your business [27:27]
Quotes:
“Sometimes it depends on the type of fitness instruction that you’re doing, but you want to make sure that your event waiver or your liability waiver is covering multiple approaches.” [Lisa, 10:22]
“Legal documents are not meant to be short and sweet, because first of all, they could be lacking key points, and second of all, anything that you saw in law has to be spelled out.” [Lisa, 16:23]
“Something could still go wrong. If something goes wrong, then you want to have insurance on the back end, just like you do for your house, your car, your health and other things in your life.” [Lisa, 19:23]
LINKS:
Receive 25% off of all Lisa’s DIY Legal Templates & Starter Kits using coupon code FITDEGREE
Lisa’s Website, Facebook & Instagram
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- News with Nick and some somber news about current happiness levels in the United States [0:40]
- The main purpose of sales compared to that of marketing [6:35]
- Specific questions you need to be asking yourself as you consider the different roles of your sales and marketing departments and personnel [7:49]
- Which types of activities sales focuses on versus marketing [12:13]
- What can happen when a good salesperson can feels more like an “accountability buddy” for your clients [18:14]
- Quick wins for the link using share links and early access tags [20:51]
- Our weekly challenge and four actions you can take with your sales and marketing [22:23]
Quotes:
“Are you getting more followers? Are you getting more engagement? Are you getting more visits to your website? Are you getting new clientele in the door? Sales can be held very accountable to, based on the people that came in the door, what happened?” [Nick, 7:49]
“[For] everyone that buys an intro offer at your studio, when they come in and you start understanding their needs, [ask] if this is someone your studio was meant to serve. If so, you better get them to convert.” [Nick, 10:51]
“In my mind as someone who’s been a consumer of boutique fitness for a long time, a good salesperson feels like an accountability buddy. They’re not calling you and instantly trying to make the sale or convert you.” [Megan, 18:14]
LINKS:
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
US Happiness Levels Hit New Lows (Fitt Insider)
Learn More About Our Partners & Get Exclusive Offers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The number one benefit from a marketing perspective that a studio will gain when signing up with LenzVU [1:16]
- How you can enable your automation from Day One with LenzVU [2:48]
- What Afi says is the biggest standout feature for the platform [7:38]
- The ways in which LenzVU’s AI-driven marketing tools cater to the specific needs of studio owners [11:44]
- A closer look at how LenzVU works in tandem with fitDEGREE [14:28]
- The important role that personalized communication plays in moving clients from awareness to purchase [16:32]
- How to use the platform to increase conversions through tools that identify all engagement interactions [19:44]
- Some of the common challenges that fitness studios are facing in converting their leads to customers [22:14]
- A final note on personalizing your AI-automated interactions using LenzVU [24:53]
Quotes:
“The benefit of having LenzVu integrated into a great platform like fitDEGREE allows for the studios to have a complete end-to-end understanding of the clients.” [Afi, 15:05]
“Having an understanding of what brought them into the studio in the first place and continuing to actually ensure that they are still meeting those objectives is crucial.” [23:30]
“There is a lot of capability and flexibility that we provide within our platform to allow for the studios to thrive.” [29:09]
LINKS:
Get a Free LenzVU Demo
Learn More About LenzVU & Get Exclusive Offers from our Partners!
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- More expansion news in the industry related to chains delving into the food and beverage game [1:18]
- Who our upcoming in-person summit is targeted to and how it will help them [4:48]
- The themes that we chose to deep dive into while there and what you can expect at the 3-day summit [8:11]
- The way in which it will be more of a cohort and less of a conference [11:30]
- Some of the key topics you’ll be hearing about and receiving actionable strategies on [13:56]
- The opportunities you will have to level up your business with your summit non-negotiables [18:06]
- Atlanta, Georgia - here we come! [21:03]
Quotes:
“You can come with a list of questions, because my dream is for you to be able to come prepared, do the homework there, and go home feeling like you are set for success.” [Megan, 11:14]
“One thing about it being small, is that it has the opportunity to be interactive. It’s not going to be a one-way lecture where I don’t care who is in the audience, I prepared something and that is what we are talking about. It has the opportunity to be interactive where we can hear where you’re at and solve those problems.” [Nick, 18:57]
“One of my big goals is to make sure that we are not like other summits and conferences, when you're walking in and have no idea what you’re about to encounter. You should be able to walk in with a list of questions, per presenter, that you’re able to get actionable answers to.” [Megan, 20:19]
LINKS:
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Atlanta Evergreen Lakeside Resort
Episode 235: fitDEGREE Summit 2024: A First Glimpse (and Your Invitation)!
ClassPass Enters Food & Beverage (Fitt Insider)
Learn More About Our Partners & Get Exclusive Offers
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- What inspired Afi to into this space building the LenzVU platform [1:18]
- Some of the game changing features it has to boost your sales and retain clients [3:12]
- How LenzVu helps studios with noncommittal clients by gathering information to build very targeted funnels [5:09]
- The most surprising feedback so far that LenzVu has gotten from its clients [7:09]
- A few of the ways that targeted marketing specifically addresses the challenge of converting noncommittal clients [9:16]
- A look at how LenzVu facilitates their marketing engines [15:05]
- What to understand about data and success rates [22:04]
Quotes:
“LenzVU helps the studios understand what brought them to the studio and also engages them through targeted marketing, which would be more appealing than just [saying], ‘Here are 5 ways to take classes at the studio.” [Afi, 4:05]
“It's crucial for a studio to grasp specific needs and the decision-making factors of their clients.” [Afi, 10:15]
“That’s what target marketing is about, engaging clients with information that is aligned with their needs, rather than sending all the information and expecting them to be enticed by a piece of information that satisfies their needs.” [Afi, 12:31]
“The power that LenzVu brings to the table is that it natively allows for the studios to engage the clients to find out their needs or interests.” [15:15]
LINKS:
Get a Free LenzVU Demo
Afi’s Blog Post, Elevate Your Studio's Revenue By Leveraging The Proven Effectiveness Of Targeted Marketing
Learn More About LenzVU & Get Exclusive Offers from our Partners!
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- A first glance at the FitDEGREE Summit 2024 and what you can expect by attending [3:38]
- What the inspiration was to create this event coming in October 2024 [4:40]
- How this event will be an immersive experience for all who attend [7:49]
- Why we’re so excited about the retreat-vibe location where it’s happening at [9:00]
- Steps you can take in preparing to make the most of this experience [11:08]
- Some of the long-term benefits studio owners attending will realize [14:08]
- Deadlines, prices and details to be aware of [16:41]
- The way that getting to know our presenters will help you get the most out of your experience [21:36]
Quotes:
“They just have so much all around. There’s the lake, there’s things to do all across the resort itself, there’s things all around the resort, [such as] walking paths. You’re going to have ample opportunity to learn and implement things with fitDEGREE and our partners, but also to just go off and have that time to yourself to reflect.” [10:27]
“You are going to have an offsite retreat with like-minded individuals that are professionals in your industry, that either you have met or haven't met yet, and create that tight, close-knit group of thirty people.” [13:44]
“One thing that I have noticed working in this industry for the past five or six years now is that the modalities, the offerings, and the delivery of fitness and wellness is the unique part, but outside of that it is a very standard business model that should be followed.” [14:20]
“You should always be working in a way to develop the best business practices and create that playbook of, if I were to sell it or if I were to go away for a month, I can give someone the playbook and they can run my business.” [15:17]
LINKS:
Register Now for the fitDEGREE Owners Summit Happening October 15th, 16th & 17th in Atlanta, GA!
Glamping, Burnout Fuel Camping Boom (Fitt Insider)
Learn More About Our Partners & Get Exclusive Offers
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- Nicole’s thoughts on why maintaining a focus on the client experience at all times is key [1:20]
- How finding the right mentors can be invaluable to your business [3:41]
- The way in which Nicole finds what works for her when it comes to a work/life balance [8:12]
- What the concept of grassroots marketing is all about [14:44]
- The grassroots marketing strategy of building partnerships in the places your target market is already hanging out [16:49]
- More partnership building strategies you can use with your fitness studio [18:52]
- How to track the effectiveness of your partnerships in terms of ROI [22:53]
Quotes:
“The best grassroots marketing technique gets people achieving results and talking about the experience.” [Nicole, 3:27]
“Some of the things that we have done at my studio, and that we continue to do, are partnerships with businesses we would consider to be aligned with ours. We share a target market, we are physically located in the same geographic area; it makes sense to help each other out.” [Nicole, 16:30]
“I think it’s really important to make sure that you are not forgetting about your members when they sign on the dotted line. We bring them in and convert them to membership and then a lot of studios that I see just kind of chop it off right there. There is no real thought about nurturing that relationship moving forward.” [27:32]
LINKS:
Learn More About Spark Strategies & Get Exclusive Offers from our Partners!
Their Website, Instagram & Facebook
Episode 232: Marketing Mastery for Fitness Studios: Nicole D'Andrea's Insights on Social Media ROI and Lead Follow-Up
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- What Lumin Fitness’s new smart studio concept is all about [1:43]
- How to approach implementing leaderboards in your studio [6:33]
- Some of the ways that leaderboards can build community and new connections between members [9:04]
- Tips for developing a customized rewards system [10:31]
- How you can begin to use organized interactive challenges [13:21]
- Why listening, learning and adapting from feedback is essential when using social gamification in your studio [15:31]
- What we want to hear about in regards to your software with gamification [17:57]
- Megan’s advice if you’re doing a manual competitions and tracking time [18:57]
- How to implement a “mini-gamification” element into your studio [20:03]
Quotes:
“By showcasing client achievements and progress, you are encouraging a healthy competitive spirit and also fostering connections amongst members. This social aspect of gamification not only motivates clients to push themselves, but creates a supportive environment that celebrates everyone's victories.” [Megan, 6:41]
“It’s really just what you put into it and how you instill it into your community, because you are in control of how the leaderboard gamifies and comes into that community. So you can make it toxic, or you can make it a fruitful endeavor.” [Megan, 7:24]
“Throw a wrench in your plans or introduce something that you didn’t think you had to introduce I think is just a way to liven up your studio, increase your retention rates, and then improve your new client intro offer.” [Nick, 16:58]
LINKS:
Lumin Fitness
Learn More About Our Partners & Get Exclusive Offers
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- What ‘sparked’ the creation of Spark Strategies [1:20]
- Some of the challenges Nicole encountered growing her own yoga studio [5:07]
- A common misconception studio owners often have about growing their businesses [8:30]
- Nicole’s tips for tailoring your approach to marketing on the different social media platforms [12:05]
- Where she is seeing better ROI and cost per leads coming from right now [23:36]
- Nicole’s follow-up process for new leads and the way that she personalizes the process [25:22]
- The benefits you can get by being consistent with your email strategy [30:50]
Quotes:
“There’s a thing with us heart-led entrepreneurs, where we feel really uncomfortable talking about money, asking for money, raising prices, often to our detriment.” [Nicole, 8:47]
“Only 15 percent of the population has ever even set foot inside of a boutique fitness studio, which means 85 percent of the general public out there has no idea what we do or how we do it.” [Nicole, 16:59]
“You never know, at some point in the next three months their pain might get so profound that they feel the need to take action with us, and we’re right at top of their mind because we’ve been staying steady in their inbox for three straight months; so it’s also a long game.” [Nicole, 31:00]
LINKS:
Learn More About Spark Strategies & Get Exclusive Offers from our Partners!
Their Website, Instagram & Facebook
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- News with Nick and a look at Pilates style concepts at F45 [0:38]
- Why establishing a clear and shared vision to create a community-oriented team is crucial [4:46]
- Our thoughts on hiring for cultural fit and diversity [8:23]
- How to approach community building with a focus on training and development [10:48]
- The impact that encouraging team collaboration and ownership will have on your studio as a whole [14:06]
- Tips for measuring success and gathering feedback [15:39]
- Why we recommend scheduling quarterly pulse checks with your team members [17:10]
- Quick wins and leveraging your fitDEGREE admin and On the Go app for internal team chats [17:44]
- Your weekly challenge focusing on strengthening the heart of your boutique fitness studio, your team [18:18]
Quotes:
“You should hire people that do align with you, but it is always good to hire people that challenge you as well. They might share those same core values, but they might bring a new element to the table that you can’t or that your other staff members don’t.” [Megan, 6:54]
“When I think of our leadership team, we all bring a different set of skills and perspectives to the team.” [10:26]
“There are so many hard skills that computers and AI and automations are taking away, and in a good way, that we all have to really focus on the soft skills of life which are communication and conflict resolution.” [12:14]
“You cannot assess what you don't measure so feedback is super important.” [16:37]
LINKS: How to Win Friends & Influence People by Dale Carnegie
Learn More About Our Partners!
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
Hey fitFam and welcome back to another episode of fitSpot Guru! Well, not so fast. As you may have noticed by the length of today’s episode, it’s not an actual episode. I am here to make an announcement on some upcoming changes that fitSpot Guru will be undergoing starting in February.
In an effort to keep our content fresh, fun, and educational, we are reducing the number of episodes we release per week. Moving forward, the format of the podcast will still bounce between fitDEGREE partner powered podcasts and fitDEGREE team episodes. We will just do so on a weekly rotating basis!
So to conclude, you can expect new fitSpot Guru episodes to drop every Thursday rotating between riffs with my co-host Nick and I along with the partner powered podcasts you’ve all come to enjoy.
Talk to you next week!
What We Cover In This Episode:
- News with Nick and a few gamification strategies to be aware of [0:52]
- Some of the different ways that you can diversity by selling retail products in your studio [4:07]
- Our thoughts on online classes and subscriptions as diversification strategies [9:11]
- How to introduce workshops, specials events, seminars and guest experts to your members [11:43]
- Diversification using private training and small group sessions tailored to individual goals [14:39]
- What to be aware of when it comes to community partnerships and sponsorships [18:49]
- Quick wins of the week and a look at the revenue by items report in fitDEGREE [20:31]
- Our weekly challenge for you to explore new revenue opportunities [22:18]
Quotes:
“The more niche you get, [with] essential oils, CBD [and] things like that, it’s almost like you also need to have a workshop attached to it. You need to make a full effort with it, where if you just have a Stanley water bottle, that thing is going to fly off the shelf.” [Nick, 7:56]
“In my opinion these days, if you’re online, you should be online. If you’re in-person, you should be in-person. I understand [that] during the pandemic we had to diversity in that way, but now you’re creating so much to manage that if you don’t have separate teams for those, one is going to fall off the wayside.” [Megan, 9:45]
“I just think of creative ways to get people in during those downtimes, versus hoping to get four rental spaces this month, because that will really pay the bills.” [Nick, 16:27]
LINKS:
Episodes 223, 225, 227 & 229 with Perkville
Learn More About Our Partners!
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- How Terri changed course from teaching yoga to becoming a studio owner [1:50]
- The inspiration she received from her own coach to enter the coaching world in order to start helping others [3:25]
- An interesting dynamic Terri sees in the yoga world where people think you shouldn’t be making money [7:34]
- A major transformation that happened in her business after she implemented Perkville [10:01]
- How Terri recommends integrating Perkville into your overall business strategy [15:46]
- The big mistake that many studios make when it comes to their follow-up processes [21:57]
- What KPI's studio owners should be focusing on when using Perkville [24:46]
- A look at “The Pay It Forward” fund and what it’s all about [30:49]
Quotes:
“The thing about coaching is that the single biggest obstacle in your way as an entrepreneur, is guess what? Yourself, [because] there is nobody to report to, there is no ultimate accountability.” [Terri, 4:13]
“You have to be able to pay your teachers, keep your doors open and do all those things, so money is not evil. What’s evil is what people choose to do with the money. [Terri, 9:32]
“The implementation process was really smooth. One of the things I love about Perkville is that they have all kinds of resources to help you launch your Perkville program.” [Terri, 10:31]
“Your KPI's tell your story. They tell the story of what's happening in your business,and they also tell you where your opportunities lay.” [Terri, 25:20]
LINKS:
Five tips that helped Terri Fry grow and sell her yoga studio (Perkville Blog)
Learn More About Perkville & Get Exclusive Offers from our Partners!
Perkville’s Website
Episodes 223, 225 and 227 with Perkville
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- News with Nick and a look at why the majority of users are going to boutique fitness classes [1:11]
- How a business coach can offer personalized business strategies to studio owners [3:29]
- The impact that increased accountability from a coach can play in the growth of a business [5:36]
- Ways that a coach can provide specialized knowledge and expertise for business growth [7:44]
- How working with a coach can enhance the leadership skills and management skills of the owner [11:51]
- Tips for utilizing the extensive networking of a coach [13:40]
- The role a good coaches can play in helping to set realistic and achievable goals [15:57]
- Our thoughts on the way working with a coach can improve work/life balance for studio owners [17:42]
- What to consider about business plateaus and stagnation and where a coach comes in [20:41]
- How a coach can assist in handling stress and managing mental wellness [22:34]
- fitDEGREE partnerships that you may resonate with [23:27]
- Why using ChatGPT strategically can be an viable option if you can’t yet justify hiring a coach [24:32]
- How to go about starting a search for the perfect coach to work with [25:13]
Quotes:
“I will take experience over education any day, and I always find that working with [a coach] who is 3 to 5 years ahead of you is so interesting.” [7:58]
“I think the coach is also going to help you learn the difference between leadership and management, because there is a distinct difference between the use cases for both. I think they’re going to encourage you when to lean into each side that you need to as a business owner. ” [Megan, 12:27]
“Remember the right coach can be a game changer for you and your business, so take this week and start your journey to finding a perfect coaching partnership, and good luck. Let’s hope to see everyone grow in the near future.” [Megan, 27:14]
LINKS:
Gitnux
Rocket Fuel Podcast
Learn More About Our Partners!
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- Introducing Sunil and how his past experiences lead him to Perkville [1:15]
- His “a ha” moment to jump into Perkville [4:26]
- Some of the iterations and pivots that have occurred with the Perkville rewards program [7:46]
- What truly sets Perkville apart from other rewards platforms that exist [9:30]
- How Perkville works for businesses and their consumers [12:36]
- The approach to customer retention and increased spend, and the way that Perkville does it differently [16:53]
- A look at Perkville’s product development and market expansion plans [23:15]
Quotes:
“We want to enable small businesses to have an outstanding loyalty and referral experience and to do that you can’t just give them the software; you have to come with more.” [Sunil, 10:21]
“We have seen in past studies a 70 percent increase in survey completions based on rewarding [them] for that activity, so you just get more data from your clients.” [Sunil, 18:08]
“We are more than just a virtual punch card. We are an opportunity for you to really enhance your customers' experience to help you drive revenue.” [Sunil 27:37]
LINKS:
Learn More About Perkville & Get Exclusive Offers from our Partners!
Perkville’s Website
Fast-Growing Gym Chain, O2 Fitness, Realizes 2054% ROI with Perkville Platform
Middle App
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- News with Nick and a quality over quantity shift in lead generation [0:54]
- Low impact training coupled with resistance training and its importance to flexibility, joint health and the most underrated benefit, balance [6:29]
- High intensity versus low intensity workouts plus how it relates to longevity and overall health [9:01]
- Our thoughts on whether strength training will slow the aging process [11:28]
- The mental health benefits of yoga and Pilates and the evolution of Nick’s own training regime to focus more on these modalities [16:09]
- What FitDEGREE’s January internal team challenge is all about [19:59]
- Quick wins and open opportunities for a 5-minute focus session [21:07]
- Our mindful movement studio challenge of the week and how you can participate [21:54]
Quotes:
“Strength over everything cures a lot of these issues of joint pain. You could work on getting your joint health better, but if your joints are just straight up strong, that's amazing.” [Nick, 12:21]
“There are the benefits of yoga and Pilates of mobility, flexibility, joint health and all that stuff, but the mindfulness you get [with those modalities], you don’t really get that with strength training.” [Nick, 16:32]
“If you have one thing that is the most important to accomplish for the day, you set your intention, and accomplish it, whether or not you do the 16 other things on your checklist, it doesn’t really matter because you know this was the one thing that you needed to do today, and it really does kind of reframe that moment of success for you.” [Megan, 21:35]
LINKS:
Xplor’s 2023 Guide to Wellness Trends for Fitness Boutique Owners
Episodes 223 & 225 with Perkville
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- How the point system is a tried-and-true method to use for a rewards program [5:29]
- Some examples of how businesses currently run their referral programs [6:44]
- What the concept of “earning velocity” is all about [8:07]
- The best reward or the top tickets that studios offer [11:01]
- How businesses are restructuring their rewards to maximize both client interest and business benefit [13:08]
- A look at referral offers features [14:19]
- Strategies for effectively marketing to the customers of a studio [16:22]
Quotes:
“With a point system, activities like spending money or attending classes earns points and then those points are redeemed for prizes. It is effective because it is easy for customers to understand.” [Ria, 5:50]
“Calculating earning velocity involves analyzing how quickly customers accumulate points. It’s helpful for balancing the rewards to ensure they are attainable yet reasonable.” [Ria, 8:22]
“A successful referral is often worth hundreds of dollars to wellness businesses, so ensuring that the points given for a referral are not too low it's important to keep customers interested in referring friends.” [Ria, 13:50]
LINKS:
Learn More About Perkville & Get Exclusive Offers from our Partners!
Perkville’s Website
Harbour Dance Centre: A Legacy of Dance and Passion (Perkville Blog)
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- News with Nick and a look at the predicted 2024 trend of empowerment of instructors as brand ambassadors [1:19]
- Various ways that spot booking can be utilized and implemented in different modalities [4:22]
- The role that comfort and getting a good spot in class can play in the overall enjoyment had by the client [7:41]
- Diving deeper into spot booking accessibility with fitDEGREE [21:19]
- Ways to begin educating your clients on spot booking and leveraging how it leans into the social aspect [24:23]
- Megan’s weekly monologue and a challenge around using mindful goal setting for 2024 [25:05]
Quotes:
“If I could, I would choose [the spot] every time, so having the ability to spot book would give me comfort. I feel like I enjoy class less when I can't get a good spot in class.” [Megan, 7:41]
“I like to know everything when I walk in a room, and I think that is pretty standard. People want to know where the exits are, where the bathrooms are, they want to know where the instructor is going to be, and they want to make an informed decision. Our spot booking is going to make more informed registration decisions for your clients.” [Megan, 19:38]
“I think we are all creatures of habit. A lot of us like the predictability, [and] we want to go to the same spot, [on] the same days, [at] the same times, and maybe the classes are one variable factor because we can’t control it, but that’s we like; the class is our fun space.” [20:32]
LINKS:
Xplor’s 2023 Guide to Wellness Trends for Fitness Boutique Owners
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- The way that Perkville qualifies their leads to ensure that they are a good fit for their potential clients [2:51]
- A success story of loyalty and community [4:41]
- An inside look at some of the innovative features Perkville offers [7:30]
- What makes Perkville’s approach to sales and solutions so effective [9:53]
- Why Devin says that loyalty software is absolutely essential for modern fitness studios to have in place [13:14]
- Some of the top features that fitness studios should be looking for in loyalty and referral programs [14:52]
- How a well-structured loyalty program can impact client retention and acquisition [19:10]
- Devin takes us through what the implementation process looks like when a studio begins working with Perkville [21:58]
Quotes:
“For me, I think that relationship building is equally important as the product itself. So if somebody doesn’t like you, they won’t want to work with you, so that doesn't translate into a sale.” [Devin, 10:48]
“Recognizing your customers is a key component of studios business model and referrals are truly the lifeblood of fitness studios business.So Implementing a program really can make a big difference in helping the growth of a business, in a very cost-effective way.” [Devin, 14:06]
“Perkville as a company has an integration and partner-forward business model, so it makes sense that internally we embody the same collaborative principles when it comes to teamwork.” [23:11]
LINKS:
Learn More About Perkville & Get Exclusive Offers from our Partners!
Perkville’s Website
Devin’s Email
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- News with Nick and thoughts on the new Crunch Fitness marketing strategy [1:13]
- What ChatGPT is saying about:
…controversial things fitness studios might say about New Year’s resolution pressure [6:16] …what fitness studios might say about body transformation focus that could be seens as controversial [10:36]
…the debatable messaging out there around playing on insecurities [28:03]
- Quick wins and how to prepare for future implementation of fitDEGREE features such as spot booking [32:05]
- Our weekly prompt that will help you navigate the New Year’s resolution rush in the studio [34:08]
Quotes:
“The promise of a total body transformation is something that you as a business cannot really control. It’s all in the person’s level of commitment and motivation.” [Megan, 11:45]
“I do think that we have shifted to a lot more of a healthy mindset when it comes to working out and health and wellness. The fact that we now say health and wellness together when talking in the context of going to a studio and working out is very important, I think.” [Megan, 23:12]
“What I have seen too is when people explain what they’re going through from a fitness and a health perspective, they think they’re being healthy. They just don’t really understand that they could make better decisions.” [Nick, 25:15]
LINKS:
Crunch Fitness 2023 Feel Good. Not Bad Commercial
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- One of the single biggest things that restricts selling options as a studio owner [4:03]
- How to approach starting the selling process as an owner [7:38]
- A look at stock sale versus the asset sale [11:44]
- What to consider in order to be fully prepared for due diligence [13:41]
- Why you should always be thinking about your exit plan while running your business [17:57]
- Thoughts on what the value of legacy really means [25:33]
- What the driving factors to sell a studio typically will be [36:27]
- A few things that you can do right now to set yourself up for success in selling [41:21]
Quotes:
“Have policies and procedures that are written into the employee handbook that someone else can step in and take over and it doesn't revolve around you as an owner.” [Mitch, 4:31]
“Normally, we want to be years ahead of this, so your lease coming to an end can restrict the options that you have to sell more than anything else.” [Mitch, 6:38]
“Beauty is in the eye of the beholder. Worth is, how much is it worth to you and how much is it worth to a buyer who’s willing to write a cheque? That’s what determines value, really.” [Mitch, 22:34]
LINKS:
Learn More About Michael & Get Exclusive Offers from our Partners!
Mitch’s Website and Email
Connect with Mitch on Instagram
BizBuySell
Michael's Website and Podcast
Connect with Michael on Instagram
Episodes 219, 217, 215 & 115 with Michael
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- News with Nick and what research is telling us about 2023 fitness routines [1:11]
- A look at the common assumption that boutique fitness studios should actively promote a “health at every size” philosophy [7:28]
- The counterpoint that fitness studios should also have a responsibility to also encourage traditional health and fitness goals, such as weight loss and muscle gain [9:44]
- Our thoughts on whether emphasizing body positivity too much might lead to complacency [18:10]
- Quick wins: the concept of fitness prescriptions, using tags to manage check-ins and how to be mindful of positivity in terms of cues, motivators or even marketing [21:18]
- The weekly challenge of a mindful body positivity boost [23:54]
LINKS:
Fitt Insider’s Year-End Review
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- The most valuable lesson Michael has learned while working inside a business [1:42]
- What motivated him to start coaching and mentoring other yoga instructors and studio owners [2:22]
- How Michael’s experience as a yoga teacher and studio owner helped shaped his approach to coaching [3:14]
- The key elements to building a sustainable and profitable yoga studio [4:42]
- Why he recommends reviewing the lifestyle type of your clients and setting the schedule around them [9:07]
- How to begin effectively market your classes and attract a student base [10:47]
- Some common mistakes studio owners may be making when trying to grow their businesses [14:02]
- Michael’s thoughts on fostering a better community within your studio [18:22]
Quotes:
“Re-look through the customer journey from the get-go; from the website, all the way through to the studio experience. Then [make sure] all the automations, the emails, just everything goes as it’s supposed to.” [Michael, 14:29]
“As owners, we have to really really focus on making sure that it is the best it can be, and that's all you have. Basically a studio comes out of thin air, and we create this studio out of putting people and names of classes together.” [Micheal, 15:06]
“Studio owners come to me frazzled, trying to do everything, but when you put systems in place and you put people in place for the areas that you hate doing, it allows you to work on your superpowers.” [Michael, 24:35]
LINKS:
Learn More About Michael & Get Exclusive Offers from our Partners!
Mitch’s Website and Email
Connect with Mitch on Instagram
BizBuySell
Michael's Website and Podcast
Connect with Michael on Instagram
Episodes 217, 215 & 115 with Michael
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- New With Nick and a look at how non-alcoholic beverages are getting a rebrand [1:37]
- A recent TikTok trend that we want to have fun with [6:38]
- Megan’s thoughts on an instructor’s playlist is key [13:35]
- A conversation on early morning classes for instructors [19:10]
- Quick wins and using your fitDEGREE announcement board like a social media feed [25:01]
- Our challenge for you, an action plan to take advantage of social media trends [26:33]
Quotes:
“Your social media is like your own personal marketing suite. You make it all about where you are teaching today, what you are teaching today and how excited you are for that, which apparently means you’re going to make everyone else hurt.” [Megan, 8:33]
“The playlist has to be fire, and there is nothing better than a compliment from a client saying they really loved the playlist today. You might as well have just written me a love letter.” [Megan, 13:35]
“If I had to be there at 5 am, I would be up at 3 am doing my routine. So I can absolutely relate to that, [but] I just couldn’t imagine teaching a 5 am class.” [Nick, 20:31]
“Admit that it’s a vulnerable spot for you as well, but that you’re trying to get better. I think sleep and water consumption are two of the most underrated, underappreciated parts of fitness.” [Nick, 24:38]
LINKS:
The New Bar Expands its Booze-Free Footprint (Fitt Insider)
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- Mitch’s unique insights for individuals wanting to buy, own or sell fitness businesses [4:58]
- One of the biggest issues or disconnects he sees when people are looking to buy a studio [13:12]
- The key financing information to consider when buying a fitness business [17:14]
- A look at valuations of a studio, both quantitative and qualitative [18:46]
- Why doing your due diligence is key in this process and what that means when buying a studio [28:48]
- Some deal breakers for buyers and red flags to watch for [34:01]
- What to consider in terms of the “people factor” of the studio [40:22]
Quotes:
“One of the best pieces of advice that I can give people, we call it planting seeds, is just putting those little nuggets out to the universe and see what comes back to you one day. Whether you are a buyer or a seller, any time that you see an opportunity that you think you would be interested in, it is worth just saying it out loud to give it some life.” [Mitch, 10:31]
“if the business revolves around the owner it is not set up for success. It has to have those policies, procedures and handbooks. It can’t have that one teacher who teaches an unhealthy majority of the classes, where if that one teacher left, half the clients would leave with them.” [Mitch, 25:18]
“Remember that fitness businesses are not just a financial investment, it is, but it is a commitment to building community. You want to build and nurture this community, because that's where the real value is.” [Michael, 40:52]
LINKS:
Learn More About Michael & Get Exclusive Offers from our Partners!
Mitch’s Website and Email
Connect with Mitch on Instagram
BizBuySell
Michael's Website and Podcast
Connect with Michael on Instagram
Episodes 215 & 115 with Michael
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- News with Nick and a look at a major gym chain is entering the medical market [1:02]
- Our thoughts on whether boutique fitness studios should incorporate mental health aspects into their business [7:13]
- A few examples of the practical elements of mental health [11:26]
- Quick wins and using the custom reports, events and series features in your fitDEGREE admin [16:38]
- Our weekly challenge for you around mental wellness exploration [19:01]
Quotes:
“I think if you can get your client base kinesthetically aware of how they feel, it does start to tap into that a little bit more authentically. If you’re diving into mental health, that’s where it might come off as inauthentic and you need to bring a professional in.” [Nick, 11:03]
“I think a lot of making wellness a lifestyle approach too is changing your mindset. A lot of people are short-term thinkers [wanting] instant gratification. I don’t even think it’s a social media thing, I think it’s always been there. It’s just there’s more avenues to get that immediate gratification for people.” [Nick, 12:59]
“You don’t have to partner with mental health professionals. You don’t have to do these things with your clients, like goal setting seminars, ceremonies, check-ins, whatever you want to call them. You don’t have to do any of that; your job is to bring them the physical and mental clarity through the services you provide.” [Megan, 14:19]
LINKS:
Life Time Launches Longevity Clinics (Fitt Insider)
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- What Michael considers his specialty is as a consultant and how he helps others right now [2:17]
- His journey of being an instructor and studio owner to being a consultant to assist others in the industry become successful [5:07]
- Why Michael says that everything needs to start with your mission, vision and value [11:17]
- His insights on creating an onboarding process for your staff and instructors [17:53]
- The single biggest thing people are overlooking when starting a studio [23:44]
- Why it’s important to always be thinking about the end game [27:47]
- The first step to take if you’re interested in starting your own studio and what you can expect to hear in the next episode we have with Micheal [30:53]
Quotes:
"Every day I'm saying that your studio is only as good as your classes and your teachers, and that’s all you’ve got.” [Michael, 4:53]
“Every single studio, whether they're existing or brand-new, needs to have, mission, vision and values, and get the team involved in that.” [Michael, 13:16]
“It’s making sure you’re in that sweet space, it’s in your comfort zone but that you can make money off of it. Your two biggest expenses are going to be your people and your location.” [25:17]
LINKS:
Learn More About Michael & Get Exclusive Offers from our Partners!
His Website and Podcast
Connect with Michael on Instagram
Episode 115: Industry Tea with Michael Jay
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- News with Nick and research showing the link between yoga and longevity [0:47]
- Why customization can be hard for boutique fitness studios and some areas where it can come into play [4:20]
- Using the idea of a “fitness prescription” to offer come customization within your standardized model [10:52]
- Some tips on how to approach offering custom work that will help create new revenue streams or opportunities for your business [15:25]
- Quick wins for the week and some recommendations on what you can do to ensure your business can keep running in your absence [20:31]
- A weekly challenge we have for you that can get you started on this process of documentation [22:31]
Quotes:
“Standardization is a big fun factor for maintenance, growth, all of the things. The more you can standardize and create regular practices with yourself, your staff and your clients, the better off you’re going to be.” [Megan, 8:01]
“It’s very much a good idea to talk to your clients to connect with your clients, to connect with your clients and prescribe within the boundaries of your business what you can do for them.” [Megan, 10:58]
“I think the key here is that if you are a boutique fitness facility that offers group classes, customization should not exist within that structure.” [Megan, 15:50]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- Why there is an overemphasis on how to avoid holiday weight gain [3:59]
- Our thoughts on New Year’s resolutions in the industry, and the impact they have on physical and mental health during the holiday season [8:14]
- Whether there is too much pressure being put on people to maintain their routines throughout the holiday season, rather than enjoying friends and family [11:36]
- What to look for heading into the new year in this industry of health and wellness [16:44]
- The way check-in reports can be used before the holidays [28:07]
- The way to use the intro offer funnel report to staying on top of your leads at this time of year [29:21]
- Looking ahead with conditional tags in fitDEGREE [29:48]
Quotes:
“I found out very quickly that life is too short to not eat those enjoyable foods during the holiday season and I don't think anyone ever put on 20 pounds of weight from a couple days of bad eating.” [Nick, 5:19]
“I think it’s more realistic to have conversations with your clients on how to enjoy their holidays than how to restrict themselves during it, or how to make it a very scary thing.” [Megan, 6:33]
“I think just helping people start routines or get back on their routine to start the new year, to me is the most important thing. I intentionally let go of my routine as soon as Thanksgiving hits, because I’m not going to be in control and I’m just going to stress myself out” [Nick, 9:33]
“It’s just kind of finding a way to meet everyone in the middle during these times of year, [such as] summer and holiday seasons. What is their goal, what is your purpose in their life, and how can you continue to serve them.” [15:02]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- News with Nick and 5 lifestyle changes that can improve your health and happiness by up to 57 percent [0:54]
- How Nick defines “specialization” as it pertains to the boutique fitness industry [3:18]
- What Megan sees trending in the industry as far as specialization goes [4:34]
- A look at how clients have opened themselves up to multiple studio memberships to satisfy their needs, and what this means for the boutique fitness studio [11:37]
-
The main reason why you don’t necessarily need to identify your ideal client profile [13:13]
-
What benefits you can realize by using your popularity report [18:24]
-
The importance of trying new things, but only if you can do this at the same time [19:12]
-
Our best advice for crafting your “wow factor” as you decide on what you will be known for [19:57]
LINKS:
Episode 211: Industry Tea with Partner Epifany - Helping You Learn From Your Members (and Drive Leads)!
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- Epifany’s integration with fitDEGREE and how it works to get you the best info to build your surveys [3:55]
- The way it works with clients who understand the importance of opening lines of communication with their customers [6:25]
- What types of questions and information can be leveraged by using Epifany [8:54]
- A look at the process of building out the surveys from a client perspective [14:02]
- Steve’s advice on making immediate data-driven decisions and responding to feedback [16:49]
- How to use Epifany to drive client feedback in different directions depending on their answers [20:43]
- A few favorite features of Epifany [23:24]
Quotes:
“It’s kind of become part of our routine as customers to get feedback, but what we really like to do is to work with our partners to identify where users are in their customer journey and make sure we are asking appropriate questions.” [Steve, 3:47]
“We really want these surveys to be kind of surgical opportunities to learn from specific member types, sell to the specific member types, and learn and improve quality control from an instructor perspective.” [Steve, 19:46]
“Really make sure that there is an avenue for partners to provide feedback, it really is a critical first step to kind of help better understand your user experience, better understand your quality control and really make sure that you're listening to your customers and letting them know that you value the input that they give you.” [Steve, 26:10]
LINKS:
Learn More About Epifany & Get An Exclusive Offer!
Epifany’s Website & Contact Email
Stephen’s LinkedIn & Email
Episode 177: Industry Tea with Partner Epifany - Getting the Best Data-Driven Insight (and Engagement) for Your Boutique Fitness Business
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- News with Nick and a look at Amazon’s healthcare journey [0:47]
- Our hot take of the week - does next-level technology in the boutique fitness space impede on the experience of in-class clients and members? [3:07]
- Thoughts on whether recording in the classroom causes uncomfortable clients and uncurated content [8:37]
- What specific technologies outside of the class should be implemented and streamlined [14:23]
- How you can begin leveraging the technology that is available to you inside of fitDEGREE [19:00]
- A “tech tuneup” challenge we have for you to take on this week [20:20]
Quotes:
“I understand this concept of gamification but when everyone's scores are up on the leaderboard or everyone's heart rate is displayed, or you are pushing yourself to get to a certain heart rate, I just think that's a little too advanced for people who are trying to work out twice a week.” [Nick, 5:08]
“I think something that is largely impeding on the class experience in the group experiences, cameras, phones, and the focus on social media inside of the workout room.” [Megan, 8:54]
“I am really pro technology, but the point of technology is to get them in front of you again, it's not to think it's going to do your job, it is just to keep feeding those moments that make them want to say, ‘I should go back to that.’” [Nick,15:42]
LINKS:
Amazon’s One Medical
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- A look at Danny’s personal journey and what’s led him to where he is today [1:36]
- What sets NetGym apart from other fitness platforms and the benefits you’ll see by using it alongside fitDEGREE [17:38]
- The direct and indirect nuances that exist when a studio uses NetGym besides their communications [23:01]
- How it allows studios or owners and managers the ability to manage subbing capabilities for their instructors [26:15]
- The specific data that the owners and managers have access to when using NetGym [29:28]
- Danny’s exciting vision and mission for NetGym going forward [35:18]
LINKS:
Learn More About NetGym & Get An Exclusive Offer!
NetGym’s Website & Instagram
Danny’s Email
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- News with Nick and a snack movement that is on the rise [0:57]
- Whether your price point should be earned or be determined by other factors [4:02]
- If the cost of instructor education will impact the cost per class [5:44]
- Why you need to consider your competition when crafting your pricing models [13:03]
- The reasons that premium pricing is very specific to who you are and what you do [15:53]
- What to always do when implementing price increases [16:46]
-
A quick win strategy you can use to see how you stack up to other studios while gathering valuable intel [19:32]
-
Our weekly challenge to help you determine the perfect price for your studio to offer [21:27]
Quotes:
“The intimate setting, small group instruction and the real connection between that highly-specialized instructor and their students, that justifies the pricing.” [Megan, 5:30]
“Premium pricing is really just a top tier of what you're worth. It's not exceeding what you are worth.” [Megan, 14:00]
“You are first and foremost a business. You might build a community, you might be a safe haven, you might be a great place for many of your members, but first and foremost you have bills and people to pay.” [Megan, 18:34]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- How online reviews really impact the digital presence and credibility of fitness studios [2:53]
- A better way for studios to get reviews organically [4:52]=
- Effective strategies studio owners can be using right now to bump up their Google reviews [5:49]
- What to do, and not do, if you get a low star rating and review on Google [8:00]
- Tips for using reviews to update services or marketing strategies [12:30]
Quotes:
“It is most effective to get reviews when you find a way to automate it in your operations. We offer a bunch of tools and there are a lot of other ones out there that you can integrate with things like fitDEGREE, so that when different actions happen in your studio it automatically asks for the review.” [Justin, 6:52]
“The most important thing when you do get a three, two or one star review is to just address it nicely, because consumers are going to be more likely to look past it if you respond in a nice and understanding way, and also add a call to action at the end.” [Justin, 8:27]
“For the vast majority of businesses, especially fitness studios, Google business profiles is the place to focus, and that’s because that is where the overwhelming majority of people are searching for fitness studios.” [Justin, 13:23]
LINKS:
Learn More About Merchynt & Get An Exclusive Offer!
Merchynt’s Website & LinkedIn
Merchynt’s Free Weekly Newsletter for Marketers
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- News with Nick and a look at “rucking” [0:43]
- Why front desk staff is such a vital piece for your business to thrive [5:09]
- What type of employee you should be looking for when hiring front desk staff [6:13]
- The gamble you’re taking by not having a front desk staff member [10:5]
- Tips on how to deal with the issue of not having space for a front desk system [11:18]
- Quick wins and how being a secret shopper can give you a fresh perspective on today’s topic [17:37]
- Our weekly challenge, a “Business Boost Blitz” and what this is all about [19:31]
Quotes:
“I think when we think front desk we just think [they] check people in, which is very important to a boutique experience, but I think that front desk person should be looked at as a core employee to get you to the next level.” [Nick, 6:07]
“You’re not going to fail if you don’t have a front desk person, [but] this is how you thrive. This is how you get to the pinnacle of studio ownership, when you get to the point where you are a well-oiled machine and you honestly could probably walk away for a few weeks and your business won't implode.” [Megan, 8:34]
“The person that is thriving has that perfect set-up. They have a secondary room, they have a front desk, they have a person manning that front desk, and they have their classes going on at the same time.” [Megan, 16:12]
LINKS:
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- A look at what Merchynt does and the services that the platform offers [1:19]
- Some of the benefits local fitness studios will see from having a solid understanding of SEO [4:11]
- Strategies that local studios can use for keyword research [6:16]
- What types of content you should focus on to improve your SEO ranking [15:34]
- Key metrics to monitor in order to evaluate the effectiveness of your SEO efforts [17:42]
- Hot tips for SEO from Justin and the team at Merchynt [20:11]
Quotes:
“90 percent of people are looking for local fitness studios, or any kind of business really, on Google Search and Google Maps. Small businesses have a unique advantage there, because the larger brands just can’t compete on Google Business profiles, so that’s why we decided to focus in this area.” [Justin, 2:35]
“When you’re going down other marketing channels like pay-per-click ads, you’re spending per lead. Whereas, if you can just get your SEO down right, you’ll get a natural flow of free customers coming in your door every day.” [Justin, 4:32]
“Just take the two hours that it takes to freshen up your website with the things that we mentioned and your Google Business profile. Sometimes just a one-time optimization can really make a difference, or give you a quick little bump.” [Justin, 20:13]
LINKS:
Learn More About Merchynt & Get An Exclusive Offer!
Merchynt’s Website & LinkedIn
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- Some big news regarding F45’s financials [1:00]
- The tools in fitDEGREE you can use to help maintain a successful community at your studio [3:53]
- How to personalize the frequency and targeting of your announcements [7:53]
- A few ways the friends feature can be leveraged to created engagement in your studio space [12:24]
- What you can do to boost engagement through the chat feature [16:58]
- Why it’s so important to have a community inside of your fitness studio [19:55]
- Quick wins of the week using the chat feature to connect 24:33]
- Another challenge we have for you to tackle this week [25:55]
Quotes:
“Because of the option of a push notification with the announcements, you can be doing an announcement every day. There’s really no reason not to do some kind of announcement every day, and do a push notification once or twice a week.” [Nick, 6:26]
“Be intentional. As a studio owner or head instructor, you should probably be attending class anyway. You should be a part of your own community. Book your own classes via the app, let them see your face as a friend and kind of use that as a training opportunity.” [Megan, 14:43]
“That’s why people start going to boutique fitness studios, because they have an issue with self-accountability. So now none of their friends are checking in on them, no one else is holding them accountable, and they just start to slowly fall off and move away from your studio. That’s what I think of when I think of community; people are going to care when you’re not there.” [Nick, 20:42]
LINKS:
Episodes 153, 155, 157 & 159 with Niki Riga
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- How feedback ties into the client journey as a support tool [3:23]
- The point in the client journey where you start using client feedback to gauge your client avatar [5:51]
- Why you need to ensure you have a proper tracking system for client outreach [8:18]
- Advice on outreach cadence for members [12:27]
- Why developing a client advisory board is a smart strategy to implement [16:38]
- How to empower clients using a referral kickback [18:47]
- What to do to start building up the loyalty to get people to want to refer your studio [22:39]
- Tips for making milestones and goals in reachable increments [25:46]
Quotes:
“It’s just very important that as a team you are organized, and you have processes in place that everybody is going to follow so everything flows smoothly.” [Chris, 12:03]
“Spend some time sitting at your front desk when your class ends and listen to where they are going to have coffee, to have lunch, to go boutique shopping or whatever. Listen to where they are going and then you will know what those like-minded businesses look like.” [Stephanie, 24:44]
“Regardless of what you put in place, it takes passion and a want to do this job for it to all actually be done correctly.” [Chris, 30:38]
LINKS:
Book a Call with The Sales Arms!
Website, Instagram & LinkedIn
Chris’ Personal Instagram & LinkedIn
Episode 201: Industry Tea with The Sales Arm - LEAD MANAGEMENT
Episode 199: Industry Tea with The Sales Arms - IN STUDIO SALES PROCESS (PART 2)
Episode 197: Industry Tea with The Sales Arms - IN STUDIO SALES PROCESS (PART 1)
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- A look at big moves Nike is making in the strength training equipment space [0:39]
- What client segmentation is and why it is so useful for studio owners looking to create personalized journeys for their members [2:42]
- The benefits segmentation provides when it comes to member preferences [8:00]
- How to work with tags and segments together [14:26]
- Our “Quick Wins” segment [15:10]
- A challenge we have for you that we’re calling the “tagging triumph” [18:41]
Quotes:
“[Client segmentation] is a useful tool, because it creates that individualized messaging and it really speaks to the consumer’s journey.” [Nick, 3:27]
“If you’re not segmenting your members out, your instructors don’t know these little things about them, and then they’re treating them the same. If you’re treating everyone the same, no one feels special, and if people don’t feel special, then you don't get the warm and fuzzies and [you have] a retention problem.” [Nick, 9:04]
“We want people to be forming connections that are lasting and positive, and I think if you’re going to have groups of people supporting each other, that’s great.” [Megan, 11:59]
LINKS:
Episodes 197, 199 & 201 with The Sales Arm
Episodes 189, 191, 193 & 195 with Pixality
Episodes 153, 155, 157 & 159 with Niki Riga
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- What is a recommended follow-up cadence and the relationship this has to sales data [2:42]
- Tips and tricks to modernize and automate client follow-up [11:18]
- How to approach using tasking automation inside your studio for your instructors and employees [15:28]
- The way to re-engage with cold leads [25:52]
- Why it’s important to ensure you utilize all three communication platform systems [31:05]
- A way to reframe the sales process into a marketing and feedback loop that you are constantly using to manage leads [32:07]
Quotes:
“You have to make sure that you have something in place to make sure that you are connecting with these people after they leave your facility, so that starts with having the right technology.” [Chris, 3:23]
“The person you are reaching out to has the control to unsubscribe. It’s like with sending emails, how many people do you have on your list of emails that have not unsubscribed? That tells you they may not be ready right now, but they are interested in the content that you have to share.” [Stephanie, 8:09]
“When you do have that personal relationship, it makes a whole world of a difference. That’s why people sign up, because they feel connected to the real people that are on the other side of the screens.” [Chris, 20:11]
LINKS:
Book a Call with The Sales Arms!
Website, Instagram & LinkedIn
Chris’ Personal Instagram & LinkedIn
Episode 199: Industry Tea with The Sales Arms - IN STUDIO SALES PROCESS (PART 2)
Episode 197: Industry Tea with The Sales Arms - IN STUDIO SALES PROCESS (PART 1)
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- A look at what’s new in the sports and energy drinks market [1:24]
- Rapid fire questions with our CTO Daniel so you can get to know him a bit better [5:57]
- What is happening with the exciting new spot booking feature in fitDEGREE [8:04]
- Things you can expect with spot booking and some of the features that will be available with it [10:44]
- What will be so unique about this from the client’s standpoint [17:03]
- How you can prepare to start using the spot booking feature [22:43]
- Our weekly challenge for you to use some actionable business boost ideas over the next 7 days [27:34]
Quotes:
“You need a map of how it’s laid out, how it looks, where are your spots, where is your instructor within that class. I’m having fun with it, because we’re making it a little more detailed than I think the normal software competition out there does it.” [Daniel, 7:06]
“When you go to a cycle class, you may want to use the same bike you used last time. That’s an important thing for you, to know where that bike is. So, we made it so that in our system you can create different equipment types.” [Daniel, 11:29]
“You’re buying a seat at the studio like you would at a concert. I think that’s something we do pretty well too, is not just looking at the industry, but looking at every case of this area, and that’s how we came up with this solution.” [Nick, 20:18]
“Why can’t a yoga studio use this? Why can’t a pilates studio, or why can’t a barre studio use this? At the end of the day, people are going to be in a spot when they come to your studio, so why not let them pick their spot before they get there?” [Nick, 22:49]
LINKS:
Fitt Insider Article, Energy, Hydration, Creatine Supplements See Sales Surge
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
-
What the transfer of trust is all about in the sales process [2:46]
-
Ways to ensure you are able to relay customer information to the instructor [6:56]
-
Thoughts on perfecting “prescriptions” in the studio [10:52]
-
Tools to prepare for the three biggest objections most often faced in the sales process [17:33]
- How Chris found his way in the fitness industry and where he says that his passion comes from [27:12]
Quotes:
“In that transfer of trust, it is really important that the person who initially gathers the information is reiterating what the prospective client said.” [Chris, 6:42]
“Nobody likes the word 'sales.’ Nobody wants to do sales, but if you're just having a conversation, I think it takes the element of pressure off of it and you're really just learning about someone else.” [10:37]
“Identify what is the specific thing that is holding them back, so that while you may let them go to think about it, you know what you have to do to overcome that in your next conversation.” [Chris, 20:39]
LINKS:
Book a Call with The Sales Arms!
Website, Instagram & LinkedIn
Chris’ Personal Instagram
Episode 197: Industry Tea with The Sales Arms - IN STUDIO SALES PROCESS (PART 1)
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Introducing Lenzvu and our exciting partnership with them [0:50]
- Megan busts a common myth around today’s topic [3:10]
- Defining customer lifetime value, or “CLV” [4:53]
- The big reasons why calculating the lifetime value of a customer is critical in your business [6:19]
- The ways in which you can continue leveraging fitDEGREE reports to understand the client value [11:35]
- Our quick wins of the week and a look at working with this concept of CLV inside of fitDEGREE [16:27]
- What to know about the personalized member check-in system [17:53]
- Our weekly challenge for you to set up your admin account for success [18:19]
Quotes:
“We always want to be continuously evolving and understanding the lifetime value and coming back to that as a touch point, and not just assuming that since that bought in at a price that’s where they live.” [Megan, 4:14]
“Every time you expand these people for more months, you don't have to work as hard to make as much money because you are retaining people. You’re not working your ass off to get new people into the studio” [Nick, 8:04]
“I think one of the most valuable things that I could be doing as a business owner, you could be doing as a business owner, is talking to your clients. It is never a waste of time talking to your clients.” [Nick, 15:57]
“In order to have an accurate lifetime value per client report, you need to have these numbers filled in. So go back, review your memberships, review your intro offers and ensure that you have the value per use filled out.” [19:09]
LINKS:
Learn About LenzVU’s fitDEGREE Integration Plan
Episode 197: Industry Tea with The Sales Arm - IN STUDIO SALES PROCESS (PART 1)
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Strategies for making initial connections with a prospect as the leads start coming in [3:55]
- Why asking question that help you understand the prospects “Why” is key [6:42]
- How to set clients up for success once they step through your doors by offering the right information [11:29]
- Ways to implement an impactful sales process, from the initial phone call to the studio visit [15:50]
- Whether having front desk staff at your studio critical [25:55]
- What The Sales Arm is all about and what does they offer to studios [31:39]
Quotes:
“Nothing can replace the human connection, especially in an industry where everything is so emotional.” [Stephanie, 3:05]
“A lot of the questions that do get asked in the initial process of getting to know the lead needs to be followed up with ‘Why’, so you can truly understand the reason behind the person making that decision, not just from a surface level, but from that emotional level that we continue to speak about .” [Chris, 7:10]
“At the end of the day our goal is to be the consistency and stability in your business, regardless of what is going on on the ground.” [Chris, 32:49]
LINKS:
Book a Call with The Sales Arms!
Website, Instagram & LinkedIn
The 360 Degree Leader by John Maxwell
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Nick shares some exciting news on upcoming integrations we will have available soon [0:45]
- What is class utilization and why it is something a studio owner needs to be focusing on in order to generate more revenue [3:22]
- A few tools in fitDEGREE that can help studio owners learn more about this key metric [7:44]
- Tips for using class data to start achieving better results [9:43]
- What you can do to increase your class utilization before cutting or changing things [16:42]
- How to get a quick win that will move you in the right direction in getting people into your classes with low utilization numbers [19:23]
- Specific actions steps to follow as the “Challenge of the Week” we have for you [21:07]
Quotes:
“Total registrations is one thing to look at, but utilization is actually how many people are coming to the class that you allow in. So, if you said that 10 people can come to class, how often are you hitting that 8, 9 or 10 number?” [Nick, 3:21]
“I want to say the number you’re looking to hit is around 80 percent [for class utilization]. If you’re constantly hitting 100 percent and have a waitlist, it’s time for some sort of expansion, but if you’re not hitting 70 or 80 percent overall, it’s time to really dig into those individual class slots and figure out which classes are bringing you down.” [Nick, 4:45]
“Your class schedule is just a science experiment, and you can only test one thing at a time. So if you see that a session time is doing poorly, the variables are the time, the class, and the instructor.” [Nick, 9:45]
LINKS:
Gympass & ClassPass
LoopSpark’s Website (fitDEGREE Customers Get One Free Month)!
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why it shouldn’t be all about the aesthetics when it comes to website design [2:17]
- The reasons that it is crucial for new fitness businesses to create an online presence before even opening [3:09]
- Connie’s thoughts on using “Coming Soon” signage and a landing page to create buzz before opening [5:17]
- Her tips for having a pre-sale microsite and beginning to integrate fitDEGREE [6:11]
- How to approach building the full website you’ll be using [6:45]
- Why you’ll want to start with the essentials and then focus on growth [7:13]
- The advantage of working with a fitness website designer to optimize your online presence [9:56]
- The ways in which Connie’s hybrid services can benefit the boutique fitness studio owner [12:37]
Quotes: “One of the big reasons you should be thinking about having that website up as early as you possibly can, [is because] as soon as you take over the space and you have some signage up, people are going to see those signs and they're going to be curious. So you want to jump in on that and maximize that curiosity, and you want to be able to capture that interest for your business.” [Connie, 4:27]
“As new business owners, you have a lot on your plate. You are time crunched, and you’ve got a lot of new skills that you’re learning already. Web design doesn't need to be one of them.” [10:05]
“If you are planning on opening a new studio or location, plan ahead because you are going to want to capture that excitement and interest. Don't waste that buzz without having a way to capture it.” [14:58]
LINKS:
Learn More About Pixality's fitDEGREE-Integrated Web Design Services!
Get Connie’s Free Fitness Studio Website Content Workbook
Pixality’s Website & Free Resources
Connect with Connie & Pixality on Instagram
Tune Into Connie’s Podcast, Boutique Fitness Marketing Redefined
Episode 193: Industry Tea with Partner Pixality - Fitness Studio SEO for Beginners
Episode 191: Industry Tea with Partner Pixality - How to Write a Website that Works
Episode 189: Industry Tea with Partner Pixality - Common Fitness Studio Website Mistakes (and how to fix them!)
Episodes 143 & 94 with Connie
Google Business Profile
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A speaking event that Nick participated in and some updates on a payment processor that integrates with fitDEGREE [2:14]
- Megan debunks a common myth around how to organize your tags [6:00]
- The filtering capabilities that come with tags now that the new suite is live [7:05]
- Where you can leverage the new tagging feature in fitDEGREE [9:02]
- A real life example that demonstrates how tags can save you hours of time on data analysis [12:46]
- The “quick wins” we see around addressing redundant tags now [16:10]
- Our challenge of the week that will help get you into action on using tags [19:02]
Quotes:
“While it is important to not overuse tags, it’s also important to be very specific in creating your tagging system.” [Megan, 6:17]
“Anywhere you’re used to seeing a list that can be exported, you’re now going to be able to use this advanced tag filter component that we created.” [Nick, 9:16]
“You can get scrappy here and you can get creative. Don’t think inside of the box now that you have all these cool things, with a color option and with all these new capabilities. Really start thinking about what some pain points are in your business that you’re doing manually that can now be touched by tags.” [Megan, 15:18]
LINKS:
Episode 192: Mass Tagging in fitDEGREE
Episode 190: How to Prepare for Tag Management - Part 2
Episode 188: How to Prepare for Tag Management - Part 1
Episode 187: Inner Circle: Tag Management Coming Soon
Visit the fitDEGREE Knowledge Base
Send Megan Your Playlist or Discuss the Podcast Here!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What true SEO is really about and some frequent misconceptions about SEO that exists [2:14]
- Key things to be aware of with your Google Business Profile [5:29]
- Why it’s important to get clear about your services, location and the keywords you use on your website [12:01]
- Tips for interweaving the keywords you want to use into your Google Business Profile [13:01]
- Connie’s advice for gathering reviews and the ways doing this will impact your SEO [13:50]
- Hacks for discovering the best keywords to use [14:33]
- Final thoughts on integrating your brand messaging with SEO [15:48]
Quotes:
“Get clear about your service and your location keywords. Put yourself in the shoes of somebody in your area who’s searching for the things that you offer. What are they typing into Google? It may not be the same way that you describe your services.” [Connie, 12:13]
“You don't need to go get a fancy tool, you don't need to do keyword research and you don't need to figure out how many average searches there are a month. You just need the obvious ones, and if you do that, you are ahead of most local businesses.” [Connie, 15:23]
“I want you to feel confident that local SEO is not as technically hard as you think it may be, but it can’t be ignored and it’s not just going to happen.” [Connie, 18:05]
LINKS:
Learn More About Pixality's fitDEGREE-Integrated Web Design Services!
Get Connie’s Free Fitness Studio Website Content Workbook
Pixality’s Website & Free Resources
Connect with Connie & Pixality on Instagram
Episode 191: Industry Tea with Partner Pixality - How to Write a Website that Works
Episode 189: Industry Tea with Partner Pixality - Common Fitness Studio Website Mistakes (and how to fix them!)
Episodes 143 & 94 with Connie
Google Business Profile
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Our weekly “News With Nick” segment, including interesting stats about functional training [1:04]
- The initial problem we are trying to solve with the mass tagger [5:28]
- How you can use mass tagging to help improve your reports [8:42]
- A challenge for this week that you can take action as you prepare to use tagging in fitDEGREE [11:03]
- Our Quick Wins for this week [13:32]
Quotes:
“You can have new ideas or you can retract on ideas, and you need the ability to quickly add tags to a group of people that you found in a report were a registerable roster, or you had to retract them and remove the tag, which includes both status tags compared to conditional tags.” [Nick, 6:42]
“With this power to mass add and remove tags also comes this ability to filter down the client report by tags.” [Megan, 8:43]
“It could just be a one-off email, it could be making sure they get synced up to your email marketing, but just try to think about with that next community event what is going to happen after you mass tag those people.” [Nick, 14:10]
LINKS:
Episode 190: How to Prepare for Tag Management - Part 2
Episode 188: How to Prepare for Tag Management - Part 1
Episode 187: Inner Circle: Tag Management Coming Soon
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Some common misconceptions that exist about website copy [1:36]
- Connie shares the top three things that make a good website [2:57]
- How to approach writing to connect while also leaving room for SEO importance [6:39]
- The significant impact SEO has on the visibility your website will have [12:23]
- Tips and best practices for evaluating your current copy [16:43]
- Ways to use the reviews and testimonials you receive to form a message, in your own voice, on your website [20:39]
Quotes:
“It’s that copywriting, it’s that third piece, that I think often gets overlooked. Really, without it, those other two things can’t work really well on a website.” [Connie, 3:28]
“Think about all the websites that Google is trying to decide what is most relevant for the user. Google wants to provide good search results, or those searchers are not going to be coming back to Google.” [Connie, 13:56]
“The top of your website needs to be catching, appealing, engaging and getting them to scroll below the fold or you will be penalized for that as well.” [15:02]
“The real perception that matters is what people think you do or what they perceive you do. You can say I have this grand vision but if you're not following through on it, then that is not what you do.” [18:25]
LINKS:
Learn More About Pixality's fitDEGREE-Integrated Web Design Services!
Get Connie’s Free Fitness Studio Website Content Workbook
Pixality’s Website & Free Resources
Connect with Connie & Pixality on Instagram
Episode 189: Industry Tea with Partner Pixalty - Common Fitness Studio Website Mistakes (and how to fix them!)
Episodes 143 & 94 with Connie
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Our weekly “News With Nick” segment on making sleep a part of the conversation at your studio [0:52]
- “Myth busting with Megan” - why more tags doesn’t mean better structure [5:58]
- More details on conditional tagging in fitDEGREE and what preparation you can do now for this new feature [6:59]
- Our Quick Wins for this week [13:18]
- Another challenge we have for you this week around this topic of tag management [15:16]
Quotes:
“More tags can actually mean more chaos and less understanding in your system. Where there is value in having differentiation and having a good structure, it doesn’t mean [using] more [tags] is more impactful.” [Megan, 6:15]
“Are there any things you can do now that it is going to be done via conditional tags, that are bonus points? What are your extra credit tags you could be adding that you’re just not doing to save yourself the time?” [Megan, 10:43]
“If you want to start giving discounts to intro offer clients or class pack clients, because that was always inconvenient, now is the time to check on that. I think just go through your discounts, go through your promo codes, in general, and give that whole area some TLC.” [Nick, 13:49]
LINKS:
Episode 188: How to Prepare for Tag Management - Part 1
Episode 187: Inner Circle: Tag Management Coming Soon
LoopSpark’s Website (fitDEGREE Customers Get One Free Month)!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree-support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Some of the big misconceptions around building a website that Connie sees [1:54]
-
The problems that come from using a dated or uneditable platform [4:37]
-
Why she says to keep away from the "free is the price for me" mentality [9:11]
-
Connie’s thoughts on why are websites looked at as a liability rather than an investment for a business [10:50]
-
The downfall of using stock photos [13:46]
-
Photoshoot dos and dont’s to be aware of [15:542]
-
Tips for creating a website with photos that show diversity and isn’t just an advertisement of you [18:46]
-
Connie’s final hot tips and tricks for making the most of your studio’s website [23:33]
Quotes:
“A fitness studio relies on their website for people to find them and to book with them. It’s not just a brochure site that you're going to go get information [from] and drive there and do everything in person, like you’re shopping or something.” [Connie, 3:33]
“Small business owners, especially in this industry, if the pandemic taught us nothing, it was that as small business owners you have to be a little bit agile and you have to be able to make changes to your own website.” [Connie, 5:34]
“Yes, free is really tough to say no to when you were first getting started, but you need to think just a little bit into the future for what kind of support you are potentially going to need, and is that going to be there with this scenario?” [Connie, 9:31]
“I can't tell you how much of my trust in a business is in the look and feel of the website. If they don't look and feel professional, I am so turned off.” [Megan, 13:46]
LINKS:
Pixality’s Website & Free Resources
Connect with Connie & Pixality on Instagram
Episodes 143 & 94 with Connie
Squarespace
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Our “News with Nick” segment and some interesting research on accountability [0:46]
- The big reason we are introducing tag management and the main characteristic of this new feature to be aware of [5:27]
- How to start preparing now to use this concept of colors and categories in fitDEGREE [8:53]
- Specific questions to be asking yourself about the categorizations you can use with your clients as you begin implementing tag management [9:59]
- Quick wins for our week in relation to this new update [12:44]
- Another weekly challenge we have for you [17:08]
Quotes:
“Now that you have a tag management screen, you also have the unique ability to not only edit, delete and manage your tags in general, but you now have the ability to categorize them into colors. What this really gives you the ability to do is create those visual recognitions behind what a tag means.” [Megan, 6:35]
“What categorizations do you have in your business that are important for you and your staff to know? Are there specific client journeys that are worth taking note of? Are there specific health statuses you want to make note of? What are the things that you want to bring to light within seconds of arriving on a client profile, and start thinking if you can correlate those to categories and then those categories to colors?” [Megan, 9:59]
“Do whatever you’ve got to do to prepare, but I do think that you can get so much out of this new tag management feature with these client tags, if you really take the time and intention to prepare for it.” [Megan, 16:41]
LINKS: Episode 187: Inner Circle: Tag Management Coming SoonAI Can Coach You to Lose Weight. But a Human Touch Still Helps (Stanford Business)
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The new update that includes a tag system, the why behind it and how you can leverage it in your boutique fitness business [2:12]
- A look at the new tag management screen and the color code system that will make it easy for you to manage [9:50]
- An additional overlooked advantage that this new tag system brings [13:04]
- Examples of how the mass tagging feature can be used to boost sales in the studio, and what Dan finds so interesting about this new system [18:31]
- What to do to start preparing for this new update and the impact it will have on client profiles [22:53]
Quotes:
“A conditional tag is a tag that is attached to a pricing option. So during the life of a pricing option, the tag will exist on that client that has that pricing option, until it is either used up or expires.” [Dan, 2:47]
“With the new system, when you create or edit a tag, you choose a color from a liste of pre-defined colors.” [Dan, 10:41]
“What’s so interesting about this new feature is that I think we’re going to learn from the studio owners on how to utilize this feature fully, because it kind of gives you the ability to be creative with it.” [Dan, 19:03]
LINKS:
LoopSpark’s Website (fitDEGREE Customers Get One Free Month)!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Our “News with Nick” segment [1:00]
- The importance of having a well-structured onboarding process in place and how this will help you with member retention [3:43]
- Megan’s recent experience with a new class type that puts things into perspective with this topic [5:55]
- Some effective onboarding strategies you can start implementing in your studio today [7:58]
- Why feedback from new members is critical, and what to do with that feedback that you receive [11:51]
- Our “Quick Tips” segment [16:16]
- A weekly challenge we have for you [18:48]
Quotes:
“It’s one thing to get them through the door and get them started, it’s another to make sure to continue that momentum. So make sure, whether it’s you, a manager, or a staff member, that someone is checking in.” [Megan, 9:33]
“We really want to make sure we’re seeking feedback from these new members, and we want to identify any areas of the onboarding process that could be improved, as well as other issues that you could be servicing.” [Megan, 12:17]
“Just give them a call and ask how their first 30 days in the studio were, and if you lived up to expectations. Get them talking, and ask open-ended questions.” [Nick, 14:47]
LINKS:
Strava’s 2022 Year In Sport Report
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to begin defining your customer journey by establishing your mission and vision [2:40]
- What you can do to start mapping out the touch points that move your clients through the journey [4:29]
- The key phases of the client journey funnel [12:08]
- Putting it all together with “must have” campaigns [14:14]
Quotes:
“The first step of figuring out your customer journey and identifying the right way to look at it, [is] you really want to make sure that your vision and mission as a studio business is clear, because that is really going to dictate who those customers are.” [Catalina, 3:02]
“A customer journey is a tool that helps us, in the marketing world, understand the series of touch points and the series of connected experiences that your ideal customers need and want.” [3:45]
“I find with studios the customer journey is actually a circle. So sure you need to nurture people, but it is that circularity, that repetition of them coming back, and coming back at the cadence that you want them to be coming back, is what’s important.” [Catalina, 9:58]
LINKS:
Telomere’s Website & Free Resource, Must-Have Email Automations for Studio Growth
Book A Call With Catalina!
Connect with Telomere on Instagram, Facebook & LinkedIn
Episode 183: Industry Tea with Partner Telomere Consulting - Why Email Marketing Automations Are The Most Important Marketing Channel For Your Studio
Episode 181: Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share?
Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why offering more classes doesn’t equal higher member retention [1:08]
- What a recent study about the fitness habits of Gen Z tells us about the future of the industry [5:05]
- Both Megan and Nick’s “Quick Wins” for the week [10:12]
- Why member progress tracking is such an important thing to do in your studio [13:19]
- The reasons you should be tracking class instructor performance and how to do it [16:09]
- What engagement metrics are and how they can help you evaluate your studio’s performance [18:01]
- The way to collect feedback through reviews and our new partner, Epifany [20:37]
- Our weekly challenge we have for you [25:12]
Quotes:
“You might have a packed schedule, but if you’re really spreading yourself too thin and you’re not performing with quality content on your schedule, your members aren’t going to be happy. Happy members prefer quality classes taught by skilled instructors, rather than having way too many options.” [Megan, 1:50]
“I think looking better, feeling better and performing better, all these things are important. How are you not only going to track that on your own, but if it’s not going to be something you track, how do you promote that for your members to do on their own?” [Megan, 15:20]
“By monitoring your attendance rates, your member feedback and your waitlists, you as a studio can really determine what classes are your most popular, what instructors are getting rave reviews, and really that’s going to be the driving force of your business.” [Megan, 16:28]
“You really want to see how engaged your members are, because engaged members are more likely to stay local to your studio.” [Megan, 18:13]
LINKS:
Episode 177: Industry Tea with Partner Epifany - Getting the Best Data-Driven Insight (and Engagement) for Your Boutique Fitness Business
Les Mills’ Study on Gen Z’s Fitness Habits
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How you are leaving money on the table right now by not utilizing email automations [2:20]
- The way that radically personalizing email automations drives revenue to your studio [4:41]
- “Must-haves” for automations and a free resource you can get from Telomere and refer to [7:38]
- The very first steps to getting started with email automation in your business [9:16]
- How to begin putting email automations in place with software [12:44]
- Why it’s so important to remember that automations are evergreen [16:28]
- Why social media should not be your top priority [21:03]
Quotes:
“You can radically personalize an automation to make sense for that given individual and at that point in time. It’s going to feel like a more natural sell, and it’s going to therefore prompt them to take action in a way that will feel more organic to their individual journey with your studio” [Catalina, 4:54]
“There are a set number of must-have email automations, that if you don't have them, quite frankly, I am going to be worried.” [Catalina, 7:43]
“We actually don't recommend that people start with any other marketing channel until they’ve got their automations nailed, because it’s kind of the ultimate funnel piece that we want customers to go to.” [Catalina, 8:19]
“We shouldn't forget that the automations are evergreen, you are not constantly setting them up. You are identifying those avatars, you are mapping out your customer journey, you are figuring out what your flows should look like.” [16:28]
LINKS:
Telomere’s Website & Free Resource, Must-Have Email Automations for Studio Growth
Book A Call With Catalina!
Connect with Telomere on Instagram, Facebook & LinkedIn
Episode 181: Industry Tea with Partner Telomere Consulting - Email Content: What Should I Write About and Share?
Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices
LoopSpark
Zapier
Mailchimp
Constant Contact
Linktree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Introducing Industry News with Nick: Is In-Person Boutique Back? [2:31]
- How to now add home buttons to your fitSpot [7:25]
- What to know about fitDEGREE’s chat feature settings [9:47]
- Ways to be using the communication tools to establish regular contact with your members [11:59]
- How announcements inside fitDEGREE can become your own internal social media feed [12:53]
- A look at fitDEGREE’s integrations and the impact they can have on your communication with clients [16:08]
- The success story spotlight: Focus on the power of inspiration through communication [19:53]
Quotes:
“How often do you post to your social media? Why do you want your clients to see more on their social media feed than on the app where they go to make registrations and purchases?.” [Nick, 12:51]
“I’ve watched us here at fitDEGREE sit down, divide our client base and slowly try to contact different people for different reasons. There’s nothing to say, as a fitness studio, you can’t sit down and know your clients, their goals, and what you need to know about each person, to have one touch point with each client per year. Is it so hard to make sure you send one chat per year to each client? I don’t think it is.” [Megan, 14:03]
“I think it is really important for you all to be making contact, whether it be an announcement or a chat, just any form of getting your idea, your name, your brand across your client’s mind and across their phone notifications.” [Megan, 17:25]
LINKS:
Y7 Studio Adds Funding for Brick-and-Mortar Expansion
Wildlight Wellness fitSpot
[solidcore]
Pvolve
LoopSpark
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What to consider when deciding on the type of email content you’ll be creating to promote your business [3:32]
- Why it’s so important to open up and sharing you, your studio and your values [5:21]
- Different ways that you can offer validity and social proof to your audience through your email content [10:09]
- A look at the content in automated emails versus scheduled ones [12:51]
- Catalina’s tips for measuring your email’s success [16:17]
Quotes:
“When you are about to make a decision based on what business to do business with, it may very well come down to a certain value or a certain element of their culture that speaks more to you than someone else.”[Catalina, 6:00]
“We talk about ourselves, which is great, that’s the first step of being vulnerable. You’re opening up, but then the next step is to follow it up with some validity, and bring in social proof, testimonials, reviews, and showcase your students and spotlight your teachers. That’s all to do with the community side of things.” [Catalina, 10:08]
“You don’t need to have new news to share something, it can be from the vault.” [Catalina, 11:12]
“When you’re looking through your numbers and you’re testing, be sure to be open to experiment, because as soon as they improve or suffer, that will be your immediate call to action as to what to do next.” [Catalina, 19:21]
LINKS:
Telomere’s Website & Free Resource, Must-Have Email Automations for Studio Growth
Book A Call With Catalina!
Connect with Telomere on Instagram, Facebook & LinkedIn
Episode 179: Industry Tea with Partner Telomere Consulting - Email Best Practices
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The key role that creating a sense of community plays in member retention for your business [4:04]
- A look at the “buddy system program” and how it can help build community in your studio [7:14]
- The importance of having an actual space dedicated to the building of community at your physical location [10:39]
- The real magic that happens when members, and studio staff, root for each other [17:13]
Quotes:
“It’s just so important to make things personalized and to make sure people have friends. Cliques will naturally form, [but] make sure they’re not exclusive cliques, because at the end of the day, we only remember how we feel about things.” [Nick, 5:22]
“You really need to know your audience individually in order to foster connections with your studio, and make reasons for people to come back.” [Megan, 9:28]
“That is a huge sense of community, when you have no horse in the running, no skin in the game, and you are just rooting for someone else to achieve something. I mean, what better feeling is there than that, when people are genuinely happy for others to do something?” [Nick, 17:13]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What is the ideal email frequency to be using as a fitness studio owner [4:18]
- Catalina’s thoughts on whether all types of emails are created equal [7:46]
- How to approach segmenting audiences using scheduled emails [11:24]
- When you should automate your email campaign transition to a scheduled email sequence [13:09]
- A quick rundown of best practices when setting up your emails [14:33]
- Why you need to ensure your email marketing software integrates with your booking platform [20:05]
Quotes:
“One thing that has remained consistent throughout is how important communicating is. It’s been a really natural and organic progression to find ourselves, and the team at Telomere is happy to kind of be positioned in the communication strategy, and specifically, in the email space.” [Catalina, 3:56]
“The open rates and the clickthrough rates will literally be telling you to communicate more, to up the frequency and to come up with more emails.” [Catalina, 6:33]
“What is really key about crafting an email marketing strategy that’s going to convert, that’s going to build community, that is going to drive sales, is to really make sure that the automated emails are strategically transactional.” [Catalina, 13:27]
“Don’t try and overthink it, because more often than not, it is being vulnerable and authentic and raw that is going to create a connection with a like-minded individual that is going to want to be a part of your community.” [Catalina, 15:23]
LINKS:
Telomere’s Website
Connect with Telomere on Instagram, Facebook & LinkedIn
Convertkit
Brandbot
LoopSpark
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to optimize your intro offer using the intro offer conversion report inside of fitDEGREE [1:46]
- Some ways that you can create a more personalized member experience by leverage the membership list report [3:46]
- The various fitDEGREE reports that will give you insights on past trends and future projections [5:24]
- How to get the most from the revenue report and ideas on using it to maximize your planning process [7:37]
- The magic that happens when you harness the power of these reports in your studio fitness business [9:35]
Quotes:
“There is a difference between intro offers sold and intro offers being converted. Just because my free 7-day offer gets the most purchases, of course it’s free and it’s a very low barrier to entry, that doesn’t mean it’s going to have the best conversion rate.” [2:20]
“Whether you have a marketing campaign coming, a loyalty reward, an incentive [or] something where you want to put money out, you can actually go to the projected member income report and check out when you’ll take money in.” [6:24]
“I really like the idea of going to your revenue by items table and looking back at your year, looking back at a quarter, and just seeing what it is bringing [in] the most for your studio.” [8:03]
“By harnessing the power of fitDEGREE’s data-rich reports available, you’re going to make more informed decisions, you’re going to be able to create personalized experiences, you’re going to be able to implement targeted strategies to drive member retention, and ultimately, ensure long-term success for your business.” [9:35]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Stephen’s pivot into the fitness industry and some of the ways that Epifany serves you as a boutique fitness owner [1:54]
- How to begin understanding customer segmentation and automation through survey triggers and real time information [3:30]
- Why surveys aren’t just nice to have, they are needed, especially in the boutique fitness industry [7:40]
- The way you can generating revenue by asking the right questions at the right time to get engagement with intended audience [9:53]
- A look at the new lead generation tool developed by Epifany [11:18]
- Pricing and the next steps you can take now to start using Epifany, all while only paying for what you want [14:00]
- The amazing FitFam special partner discount being offered by Epifany [15:01]
Quotes:
“We believe you are actually leaving a lot of data on the table by asking the same question to everyone. Businesses are made up of very different customer bases with very different segments.” [Stephen, 4:40]
“If you are really not taking advantage of the information that comes back and the opportunity to really connect with your customer base, we think you are just missing out. So for Epifany, we do a lot of surveys in the health and fitness space based off core customer segments.” [Stephen, 8:17]
“We want to provide a really great product for a price that fits our partners’ budgets. We understand from a software perspective where things are landing and we want to be able to fit and provide a really good value in that expected range, and I think we can certainly do that for fitDEGREE partners.” [15:13]
LINKS:
Epifany’s Website & Contact Email
Stephen’s LinkedIn & Email
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A look at ownership and management differences between these two business models [4:12]
- The main differences with instructor programming in boutique and franchise locations [6:39]
- What to be aware of in terms of brand consistency and flexibility [9:58]
- How the scalability and reach varies between boutique and franchise [16:14]
- Our final thoughts on Innovation, adaptability and more [19:43]
Quotes:
“Boutique fitness studios are typically independently owned and managed. This often allows for more flexibility in terms of their operations, services offered and their pricing. Fitness franchise studios, on the other hand, are part of a larger corporate network and they have a lot of rules to follow.” [Megan. 4:16]
“Brand consistency is another thing that differs between your boutiques versus franchises. Franchise studios have to maintain a branding consistency across all of their locations, and this includes things from the look of their studio to the vibe of their studio, the types of classes they offer, marketing and advertising, and even the music they play during their classes.” [Megan, 10:12]
“With boutique exercise, the boutique studio, you craft the image for yourself. You maintain that standard, you can set your own mission, vision, values, all of that, and they hire into it.” [Megan,18:43]
“[With] a true boutique studio experience, you’re starting from scratch and you are the architect. [With] a franchise, you better follow those blueprints or you’re screwed.” [Megan, 19:27]
LINKS:
Upwork & Fiverr
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The ways that LoopSpark allows you to take all the necessary tools and combines them into one easy intuitive dashboard [2:45]
- How to approach leveraging trigger points and data points with LoopSpark that you cannot get in other CRM’s [6:34]
- Why an “all-in-one” software platform cannot promise and deliver on everything you need [9:25]
- John’s personal favorite feature in the LoopSpark platform [11:17]
- How LoopSpark pricing differs from others, and details on the special fitDEGREE discount being offered right now [16:48]
Quotes:
“LoopSpark takes all of these necessary tools, puts it into one very easy intuitive dashboard and encompasses not only email integration piece, the text messages integration piece and the task management for your staff piece, but it does it in a manner that truly syncs with the behavioral data of your studio and your clientele.” [John, 3:24]
“The pricing that we offer is extremely fair, but it is never a liability for a business. We guarantee it is absolutely going to earn you more money than you were going to be paying on a monthly basis, and more on, it is going to provide a better customer service and it’s going to free up so much time for the studio operators.” [John, 5:42]
“Some of our customers have taken that leap and chased that new all-in-one platform only to return back to us, back to the best-in-class of the booking software and to the integration that allows them to do what they want.” [John, 11:08]
LINKS:
LoopSpark’s Website (fitDEGREE Customers Get One Free Month)!
Book a LoopSpark Demo
LoopSpark’s Instagram & Email
Episode 173: Industry Tea with Partner LoopSpark - How LoopSpark can Actually Reduce Your Spend
Episode 171: Industry Tea with Partner LoopSpark - The Power of Automation in Sales Funnel Management
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Identifying the difference of focus in boutique versus commercial gyms [2:01]
- Why class sizes in boutique fitness are smaller and what this allows for more of [3:47]
- The power in community that is built by smaller class sizes, regular attendees and camaraderie [5:09]
- What to be aware of with the instructors in boutique fitness versus commercial gyms [6:52]
- Some of the ways that boutique gyms provide a more upscale and trendy atmosphere than most regular commercial gyms [8:11]
- Final thoughts on the pricing that comes with specialized attention, community vibe and the best experience possible [10:05]
Quotes:
“The fitness industry has such a wide array of options to choose from to help people along their journey, and boutique fitness studios are one of many options, although we think it’s the best option.” [0:47]
“That is the best thing a boutique fitness can do is to foster a sense of community. Members are going to tend to know one another and their shared interest in a specific type of exercise can foster camaraderie, and intrinsically motivate each other.” [6:06]
“The studios usually focus on providing a holistic experience with attention to ambiance, aesthetics and often additional amenities like high-end toiletries, quality workout equipment, and sometimes even a lounge area of a cafe.” [8:33]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The cost efficiency that can be realized by using LoopSpark versus hiring a new team member to perform specific tasks [4:19]
- How to use LoopSpark to start getting your time back so that you can focus on building your business, instead of just maintaining it [8:32]
- The ways that their dashboard capabilities can help with scalability and error reduction at the same time [12:14]
- John’s thoughts analyzing the data and having very specific conversations with clients, or offers for them, to reduce churn and improve retention [16:15]
- Tips for moving the conversation with a client from a selling one to consulting one, backed with that client’s data [18:22]
Quotes:
“When we look at just the customer experience in general, of getting first class feedback of how they felt and getting them booked for their second if their first class was potentially 5 days ago, that’s really not good use of the individual’s time. We don't want to be the tool that replaces your need for a staff member, we can be, but that is a cost that you’re looking at that comes also at the expense of poor customer service.” [John, 5:28]
“[Considering] the number of hours you need to really have a solid customer journey, customer experience or engagement with your customers, I think that when you look at a tool like LoopSpark you really need to see it as an asset, not a liability.” [John, 7:30]
“Let data dictate what conversation should be had with each person, even if it is just a blanket email that gets sent to everybody, and just inject something personal based on who you are and what opportunity we want to provide for you.” [John, 18:28]
LINKS:
LoopSpark’s Website (fitDEGREE Customers Get One Free Month)!
Book a LoopSpark Demo
LoopSpark’s Instagram & Email
Episode 171: Industry Tea with Partner LoopSpark - The Power of Automation in Sales Funnel Management
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why having a clear understanding of your niche and what your brand represents before developing your online branding is essential [5:17]
- How to approach defining a clear content strategy [6:50]
- Ways to begin thinking about using other avenues to build rapport outside of your social media presence [10:56]
- Our thoughts and tips for tracking your analytics in order to be on top of and in control of your progress [16:07]
Quotes:
“You might have so much fun with a few different kinds of posts you've created, but if they’re all over the road map and they have no target, you’re just spreading yourself too thin. You want to dive into that niche and own it.” [Megan [5:40]
“I think solving a very particular problem for one person that you are passionate about is where to start for that niche. [Nick, 6:42]
“If you build rapport with them and they trust you when you say ‘you should check this out’, they are going to trust you, and it’s the same way with the influencer.” [Nick, 14:26]
“The likes, the comments, the shares on the various platforms, it’s very formulaic. If you're not seeing progress, you need to know when to adapt your approach. You should have metrics in mind, and if you are not hitting those target metrics, change the approach.” [Megan, 16:42]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The idea time when clients should join the LoopSpark ecosystem platform to integrate into their business [8:43]
- How LoopSpark provides an enhanced customer experience, no matter the lifecycle that client has with your business [12:44]
- Some of the many relevant data points that LoopSpark can identify to ensure you are utilizing all the touchpoints [13:31]
- Tips for identifying how your clients are using their purchases and pricing options [17:05]
- The opportunity that exists with LoopSpark to run your business to be more data-driven and to make the decisions that will create maximum results [19:37]
- A look at the reporting LoopSpark offers and how they use customized segmentation in this reporting process [20:13]
Quotes:
“We know that old homage of higher retention and higher yield starts off with those highly-tailored touch points, right when somebody expresses interest. We need to capture them when they are hot and that is exactly what our lead process does.” [John, 5:30]
“This is where we start putting automated systems in place. Define your process and automate it so that if it’s one client it works the same way as if it’s 10,000 new leads coming in your system this month.” [John, 8:14]
“Automation systems like LoopSpark will allow you and your business to provide more personalized experiences. So you can think of it this way, that utilizing systems in LoopSpark can automate more personalized emails, messages and offers based on your customers’ history and preferences.” [Megan, 12:58]
LINKS:
LoopSpark’s Website (fitDEGREE Customers Get One Free Month)!
Book a LoopSpark Demo
LoopSpark’s Instagram & Email
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- An update on what is happening right now in the industry regarding online fitness influencers [1:54]
- Why as studios you must continue proving your value so customers won’t be lost to social media influencers that may not have any credentials [4:37]
- Our thoughts on using personalized experiences in studio for your clients in order to overcome the influencers [5:57]
- The way that positive energy is created through community building, having a sense of belonging, and giving your clients a “sense of home” [9:50]
- Actions steps you can take to start differentiating yourself from what's available online [15:24]
Quotes:
“It’s interesting because there is such an array when it comes to fitness influencers, or you might have actual certified personal trainers out there giving tips. Or you might have Suzanne who just learned how to work out six months ago and who’s learned this from someone who’s trying to teach you.” [Megan, 4:37]
“Whether that be personalized training plans, fitness assessments, individual attention during workouts, you all can do these things to provide a level of service that is very difficult to replicate in the online world, especially as an influencer.” [Megan, 6:17]
“Find the reasons why people love these online influencers and emulate [them], but also create new things from it.” [Megan [16:18]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- An introduction to the tag management screen inside of fitDEGREE [1:24]
- How we’re taking tags to the next level by using conditional tags [5:57]
- A look at the transitional phase of updating your tag when the new feature is released [7:51]
- Mass tagging 101 [10:17]
- The way that multi-tag select is making things easy and taking away compromises [12:27]
- How fitDEGREE is growing alongside you by using your feedback and then taking action [14:47]
Quotes:
“We have the tag management screen, which is going to be that one stop shop to review all of those tags and have the ability to edit, delete and create new ones as well.” [Megan, 5:47]
“If you want to start someone into a drip campaign that attended an event, now you can just mass tag those [people] so that updates in LoopSpark of the CRM platform of your choice, and they now have a tag associated with attending that event.” [Nick, 11:11]
“[Tag management] is buying you back some of that time and effort, so you can re-allocate it to other things that are more impactful to your business. If I create a tag I want to do it one-and-done, and if I want to create a discount, I want to do it one-and-done. Well, we’re getting back to that for you all.” [Megan, 14:01]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- It’s here! A look at our new feature, Chat! [1:24]
- The importance of using clear and concise communication when chatting, plus tips on how to use the “Grandma Test” [3:14]
- Why you need to always be personal and empathetic in your responses [6:40]
- How including special nuances in your chat communication is key, since people these days expect an automated message, email, text message etc. [7:57]
- What to realize about being prompt with your responses and the access to you that people expect to receive [9:12]
- Some of the worst practices to use with Chat! [11:31]
- The line that you must walk between professionalism and being too casual with your clients [11:45]
- Why you’ll want to use chat with the voice and personality that you use in class [12:32]
- Our thoughts on sharing personal contact information [14:02]
- What to do when chatting beings to intrude on your personal life boundaries [17:49]
Quotes:
“We don’t want your clients to just register and come to class; we want them to hang out here and now they have even more reason if they are going to be chatting to people, both their friends and the studio staff.” [Nick, 2:09]
“Each client is going to be a very unique person so tailoring your communication to their needs, goals and fitness levels is an important thing to do.” Megan [6:49]
“It’s a very interesting line you have to walk. Professionalism is key in any client relationship and interaction, but so is your friendliness and approachability. If you are too casual, you may come across as unprofessional, if you are too formal, you might be unapproachable.” [Megan, 11:52]
“It is important for you to respect your client’s privacy and keep the conversations focused on their goals and progress, and it is important for them to respect yours, and keep the conversations focused on why they are paying you for a service.” [Megan, 18:12]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to avoid the pitfalls and common mistakes a lot of studio owners make with the marketing techniques they use to get new members [2:04]
- The biggest problem the Studio Scale team is seeing on a macro level when it comes to studios using paid marketing [5:35]
- A look at the type of groundwork that needs to be done prior to setting up and launching your ads [11:45]
- Why you’ll need to focus on being organized with your marketing and automations in order to understand all the communication going out to your customers [15:16]
- Ways that fitness businesses can prioritize these marketing efforts for paid ads so that they can focus on segmentation and targeting [17:02]
- Why having your Meta ads click to a form is such a great way to capture email addresses and phone numbers with autofill [19:57]
Quotes:
“The biggest problem we see on sort of a macro level is a focus on lead generation before honing in on the sales process and the overall marketing piece. People then end up spending just a ton of money on bringing in new folks to the studio, and then they’re not converting.” [Jen, 5:35]
“One of the big things in marketing and advertising is you only have a brief few seconds to really capture them. So making it as painless and easy as possible to sign up, to give you information and proceed to the next step, is really critical to getting and converting leads.” [Tim, 21:23]
“Usually with Facebook ads, you try to make it sound like they are getting something a little sexier than just your storefront intro offers; that is another reason why someone might give you their contact information.” [Jen, 24:14]
LINKS:
Get $500 OFF any coaching programs from Studio Scale!
Join Tim & Jen’s Facebook Group, Scale Your Studio
Episode 165: Industry Tea with Partner Studio Scale - The Importance of an End-to-End Solution
Episode 163: Industry Tea with Partner Studio Scale - Overlooked Lead Generation Ideas
Episode 161: Industry Tea with Partner Studio Scale - All About Ads
LoopSpark & Zapier
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why it’s important to realize that September often marks the return to “back to normal” for clients after the summer season [3:23]
- How to prepare for your clients to come back and restart with the need and desire to get back into a routine [4:04]
- Tips for leveraging what makes sense to you and your studio and to set up a consistency goal for your community [9:15]
- The reasons why promoting early, many weeks before September begins, is key [10:13]
- The ways in which the summer months are a great time to organize staff for upgraded certifications [12:47]
- Why you’ll want to be watching your studio’s demographic and to be mindful not to “box people out” [14:02]
- What your next steps should be to start preparing and scheduling for the holiday season that will follow [16:15]
- Our thoughts on building on and leveraging your partnerships now for the holiday season [17:34]
Quotes:
“Now is the time, so September, October, and the couple of weeks leading up to Thanksgiving is the time to get my butt back in gear, back in shape and it is when you can push people.” [Nick, 8:21]
“Get them prepared, get them excited, and hit the ground running when September comes. The ideas start in June, preparation starts in July, the announcements start in August and then boom, we are there.” [Nick,12:28]
“Just remember, no matter what time of year, it’s important to be prepared, to communicate with your clients, and to always know what your next step is.” [Megan, 19:47]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.fitdegree.com/partnerships
What We Cover In This Episode:
- What inspired Studio Scale to use and promote the “End-to-End Solution” [1:20]
- The elements you should be assessing to see if you’re on the right track and when to level up [6:20]
- Tools or software to use in order to get yourself heading in the right direction and specific strategies to then implement [11:40]
- Why some softwares are less than ideal and what to consider when choosing software to use [15:13]
- Systems to put in place to continue successfully evaluating your metrics [16:08]
- Why you’ll want to be completely honest with yourself about your areas of weakness and where you think you have room to improve [19:58]
- How approaching your marketing efforts with curiosity is key [20:58]
Quotes:
“One of the biggest mistakes people make is they build out these campaigns and they are so happy they get them out there and then they never look back at the actual analytics.” [Tim, 18:32]
“You can’t jump in. You have to make sure that every section of your business is prepared to support your business plans, your advertising, and your client journey.” [Megan, 19:27]
“You can do this; this is all within your grasp. Building and scaling your studio, bringing in new clients, building your business, building a sustainable business where you can pay yourself a good salary, is all within your reach.” [Tim, 20:21]
“We are here to experiment and learn what works well and what still feels good to you as a studio owner and reflective of your studio's values.” [Jen, 21:33]
LINKS:
Get $500 OFF any coaching programs from Studio Scale!
Join Tim & Jen’s Facebook Group, Scale Your Studio
Episode 163: Industry Tea with Partner Studio Scale - Overlooked Lead Generation Ideas
Episode 161: Industry Tea with Partner Studio Scale - All About Ads
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Reasons to consider offering a freeze option to your customers that travel in the summer [4:34]
- Ways you can give your clients a unique experience by offering vacation packages for them to take on the road and do anywhere [7:47]
- The importance of combating the heat and humidity in your studio by ensuring everyone stays comfortable and they aren’t being deterred by temperature, cleanliness and smell [10:11]
- How promoting healthy habits can assist clients in making healthy choices, to avoid overindulging, and ultimately stay on track with their workout programs during the summer [14:44]
- Tips for evaluating your patterns so that you can better prepare for next summer, if needed [20:50]
Quotes:
“Even if your studio is offering online classes, those people on vacations or away might not have the space or even the motivation to exercise during that break.” [Megan, 5:18]
“What’s most important is the fitness studios need to acknowledge the potential for obstacles. These are just a few things, but in the summertime there are so many different factors.” [Megan, 19:34]
“I know we’re pretty much in summertime now, but start watching your patterns this summer. If you didn’t do any prep, watch what happens, take notes, and start thinking about next year, right now.” [Megan 21:09]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The opportunity that exists by following up on leads that are coming into your studio with a process or automation or special offer [4:00]
- How you can provide incentives to current members for referring their friends to your studio [6:27]
- Ways to use an on-going referral program with free guest passes [7:15]
- Why leveraging your current database is something that can’t be stressed enough [9:11]
- Using effective offers to reach out and convert inactive clients back into the studio [11:24]
- Tim and Jen’s thoughts on having a win-back campaign and the need to be sharing this information with your teachers [16:41]
Quotes:
“Referrals are about the lowest cost, highest chance of conversion leads out there and so many studio owners that we work with don't take advantage of that.” [Jen, 5:16]
“What I think a lot of studios right now are missing is leveraging their current database. What I mean by that is you have all of these contacts you've made over the years, [people] that used to attend the studio, are currently attending, etc. There are so many different ways we can leverage that contact information.” [Tim, 9:52]
“Absolutely almost every studio's lowest hanging fruit is mining that database of folks.” [Jen, 12:59]
LINKS:
Get $500 OFF any coaching programs from Studio Scale!
Join Tim & Jen’s Facebook Group, Scale Your Studio
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How clients will absolutely want to know if your teachers are certified and what experience they have [4:04]
- Why you should clearly advertise and display the types of modalities you offer in your space and at your front desk [7:16]
- Ways to present your clients with descriptions of your class schedule, difficulty level and expectations for the class [8:00]
- The importance of clearly showing your membership fee and what it includes [11:53]
- Tips for presenting your options as value versus cost [13:52]
- How you can advertise and show potential clients the culture and atmosphere that exists at your studio [18:19]
- The importance of having exploratory conversations with your members to create inclusivity for various medical needs of your guests [20:37]
- Why you can’t afford to underestimate the role that your website and social media will play in the impression you make with new prospects [21:58]
- Our final thoughts on leveraging ChatGPT in this process to get specific and to give you the counters to objections you may face from potential clients [24:03]
Quotes:
“I expect to see certifications, I expect to know what’s going on. If I go into a food place, I expect to see their grading on the door; fitness businesses aren’t an exception. Everyone should be appropriately trained, and able to show proof of that training.” [Megan, 6:10]
“It is really important to have clarity in your schedule and in your offerings and make sure that you are presenting all the appropriate information to make a decision.” [Megan, 10:47]
“Let’s be real, a lot of people go straight to Instagram or whatever website or social media you have before they even step foot into your studio. What vibes are they picking up from your social media? [Montse, 21:39]
LINKS:
ChatGPT
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Introducing Studio Scale, our partner powering this podcast for the month of June [0:35]
- The difference between Meta and Google audiences and best practices for best results on all corresponding platforms [5:26]
- What Google Local, a newer ad platform, is all about and how it can be used in your marketing efforts [9:37]
- What type of KPIs you should be tracking from Meta and Google [10:28]
- The importance of keeping your team members and instructors advised on what is going on in the studio, all while keeping it simple [20:51]
- How advertising and marketing is really just problem solving through testing [22:04]
- Why understanding that the studio’s market is unique, and a one-size-fits-all approach to marketing doesn’t work [23:36]
- The reasons why your ad campaigns should always be evolving [24:33]
Quotes:
“When you're thinking about platforms, also think about what you were advertising, who the audience is, and what their intentionality is.” [Tim, 7:51]
“You may just not have enough folks searching for those particular terms for Google to even spend the amount of money you would need to bring in some sales.” [Jen, 9:27]
“Facebook and Google help us make contact with people for us to build a relationship to sell these memberships, but we need to think about our marketing. We need to think about our in-studio experience, our follow-up, and how we are building this relationship.” [Tim, 16:41]
“Studios markets are unique, and I just think it's a red flag if you're talking to somebody that is helping you with marketing and lead generation, if they don't take a really customized approach and are willing to test things out and see what works and what doesn’t.” [Jen [24:18]
LINKS:
Get $500 OFF any coaching programs from Studio Scale!
Join Tim & Jen’s Facebook Group, Scale Your Studio
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How putting a focus on fostering relationships within your gym can have lifelong impacts for you clients [2:52]
- The ways in which creating lobby areas in your gym provides opportunity for clients to build conversation [4:27]
- Our thoughts on building catalysts for conversation [6:17]
- How having a strong community of members will foster an increased sense of accountability for everyone [8:23]
- Why leveraging your community in multiple ways will lead to increased retention rates, always [13:56]
- The importance of just getting started in building that community in your studio [14:50]
Quotes:
“So we’re really giving them the opportunity to have conversations, have pride in where they work out, and know that they’re walking into a group of peers or friends and not just a bunch of individuals who do the thing next to each other.” [Megan, 10:08]
“Events outside of just a fitness class can help promote those connections, in addition to your lobby space where those casual conversations are happening. Once there’s an established rapport, it helps foster outside interests too and gives them opportunities to do things together.” [Ali, 12:33]
“Once you build this community, you are becoming a home away from home and your fitness business is just going to see increased retention rates, because you have created that supportive environment where individuals feel comfortable and motivated.” [Megan, 14:09]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Niki talks about her background experience that brought the “ask for the sale sequence” into her businesses [1:23]
- The importance of directly asking for the sale and why we are often so afraid to do this [3:43]
- Connect to Convert: Tips and techniques to effectively build rapport with potential clients before asking for the sale [6:29]
- Niki’s best tips for active listening, addressing customer objections paraphrasing, and connecting and neutralizing the objections, all without letting the conversation drift away [11:01]
- How to follow up on a sales conversation that didn’t close without seeming pushy or too persistent [15:23]
- A few common mistakes to be aware of when asking for the sale [18:28]
Quotes:
“That is what I want my clients to remember. If they want to convert a client, they have to connect first. You have to find common ground because your client will not buy if they don’t trust you, and they can’t trust you if they don’t know you.” [Niki, 7:06]
“A lot of our clients come in and they are feeling swamped, so here’s how we work around that. We set up sweat dates, we put their workout on their work calendar so it’s now an appointment that no one can book over, and we book their two classes in advance. Neutralize the objection and show how you are going to fix it, and then you close.” [Niki, 13:10]
“The name of the game in boutique fitness is that we are going to be hit with an objection, and they’re usually one of the same five. You’re going to get hit with an objection, and what are you going to do about it? The game starts with ‘no.’” [Niki, 14:36]
LINKS:
Niki’s Website & Instagram
Her Studio Sales Solution (Enroll Now!)
Get Niki’s Free PDF on How to Counter Objections to Close The Sale
Episode 157: Industry Tea with Partner Niki Riga - Increase Membership Sales
Episode 155: Industry Tea with Partner Niki Riga - Boosting Event Marketing
Episode 153: Industry Tea with Partner Niki Riga - Guerilla Marketing and Alternatives to Digital Marketing
Episodes 97 and 135 with Niki
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to begin making plans and using strategies to really make an impact this summer at your studio [1:16]
- Tips for getting your members interested this summer by creating new experiences and offering themed classes or series [4:45]
- Ways to use social media to create buzz about events this summer that can be shared and promoted on the fitDEGREE app [11:01]
- How accountability fosters engagement, community and connections in your studio [14:13]
- Our thoughts on creating camaraderie, community and accountability throughout the summer and then celebrating the accomplishments to aid your retention efforts in the summer [25:56]
- What you can do to create FOMO, and the role that selling studio merchandise can play in getting your members excited for the adventure [28:37]
- Why we strongly believe that it’s possible to “flip the script” on summer by bringing the energy and giving members a reason to stick around [31:04]
- How to start planning now for next summer by taking notice of what is happening around you, identifying resources and making partnerships [31:57]
Quotes:
“I think when you create even a once a year event, you create the excitement around that event that can carry you through the slog of summer and then gets them back into the routine when fall hits.” [Nick, 7:13]
“Just get them out of the normal space, get them into a great mental place, get them in the sun, and if they don’t like the sun, you have ample opportunities to get them in the shade outside. Just get them out of their normal environment, but also make it friendly enough where it could be a lead generator.” [Megan, 8:26]
“Everything needs a catalyst, it’s not just going to happen out of thin air in every scenario, that you’re just going to see these communities and accountability buddies arising; sometimes you have to literally prescribe them.” [Megan,15:56]
LINKS:
Blog Post, How To Increase Attendance And Retention In Your Gym This Summer
Six Foot Fit
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How Niki utilizes her educational-based background in conjunction with her practical experience [1:16]
- What the Assumptive Close Technique is and the ways you can begin using it to boost membership sales [3:02]
- Niki’s advice on creating a sense of urgency for the customer [4:29]
- Actual cues, phrases and reframing that you can use in your next sales conversation [8:59]
- What a consultative approach to selling looks like [12:15]
- Why you always to keep in mind that you can’t build rapport if your clients don’t know, like and trust you [12:47]
- Tips for developing and maintaining the confidence level to use these strategies when selling memberships [15:10]
Quotes:
“Urgency is the most effective buyer psychology tool we have. Research shows that most people buy when there is a sense of urgency in some way, like we often do.” [Niki, 4:59]
“Step one is, no matter what you are doing, connect and notice how much easier it is to sell somebody something after they like, know and trust you.” [Niki, 14:54]
“If you don’t believe in what you are selling, or you don’t believe that they will buy, or that you can’t communicate effectively to encourage them to buy, they are not going to buy. It is a self-fulfilling prophecy.” [16:01]
LINKS:
Niki’s Website & Instagram
Episode 155: Industry Tea with Partner Niki Riga - Boosting Event Marketing
Episode 153: Industry Tea with Partner Niki Riga - Guerilla Marketing and Alternatives to Digital Marketing
Episodes 97 and 135 with Niki
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The importance of “staying in your lane” as a software provider [1:35]
- What to be aware of when it comes to security metrics and PCI compliances [8:12]
- The key factor to always consider when making a transition in software companies [8:36]
- Some common challenges studios are facing when it comes to decision making around software [10:19]
- Tips for ensuring a smooth transition process when transferring data from existing software to a new platform [15:27]
- Best practices in training your instructors and staff members on how to utilize a new software [23:38]
- ·Benefits that studios can expect once transferred and how to maximize these benefits once the change takes place [26:29]
Quotes:
“I always say you don't want an all-in-one software, you want one software to do one thing very well because there's going to be no such thing in this industry of an all-in-one software.” [Nick, 5:18]
“The reality is that most softwares has a similar user experience or I will just say level of useability, on both the client side and the admin side.” [Nick, 10:59]
“There should be a healthy amount of nerves when making a software transition. Just because fitDEGREE seems great because it's going to be solving your clients' experience and we have some really good community features that you're so excited to roll out to your clients, doesn't mean that you should not have a healthy amount of nerves making the transition; all of those benefits of fitDEGREE come after the transition.” [Nick [20:47]
LINKS:
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Niki reveals why event marketing is such a crucial component of a studio’s marketing strategy [2:15]
- The two essential steps to successful event marketing [3:52]
- One of the biggest mistakes that Niki is seeing studios make at events [6:08]
- Top strategies to use for post-event engagement and lead conversion [8:57]
- Why effective follow-up is the most important part of event marketing [12:00]
- KPI’s to keep in mind when evaluating the success of your event marketing [14:43]
- A reminder how brand awareness is key to the success of your studio [20:00]
Quotes:
“One of the biggest mistakes I see my private clients make, or any studios make, is that they try to sell too much [at events]. You have maybe three minutes, and if you only have three minutes to connect, convert and sell something, that means you need a really low-ticket offer.” [Niki, 6:08]
“You have to stand out from all the other hundreds of tents that took those email addresses. So, my favorite way to do this is with a multi-email campaign over a week or two. Remember, if people unsubscribe it’s no big deal, they weren’t going to be clients anyways.” [Niki, 9:49]
“You need to be out in the community, out in the event. Summer is coming and it’s a great time to be out there doing yoga in the park. Just get out of your four walls and make these connections and relationships within your community, because brand awareness is key.” [Niki, 20:00]
LINKS:
Niki’s Website & Instagram
Episode 153: Industry Tea with Partner Niki Riga - Guerilla Marketing and Alternatives to Digital Marketing
Episodes 97 and 135 with Niki
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A few ideas for how ChatGPT can help studio owners create resources [4:16]
- The ways which this technology helps us produce and release two episodes of this podcast every week [8:24]
- Why you should have no shame using a tool like ChatGPT in your business 10:16]
- An example of a text campaign that ChatGPT could create for a studio, and some of the adjustments we make on the fly to perfect it [10:59]
- Why we both feel that investing in ChatGPT will be the best $20 a month you ever spend [16:40]
Quotes:
“I think the really nice thing too is it’s not like [ChatGPT] is doing your business for you, or it’s creating your podcast for you; you’re just asking for a launch pad.” [2:54]
“It can be utilized to make some email campaigns for you, some text campaigns, job descriptions or really anything you can think of. If you want to make an in-person sales script you could probably even pop that into ChatGPT.” [Megan, 5:51]
“Every question, every problem, every bandwidth issue you come up with, ask ‘is there an AI tool that can do this for us?'” [Nick, 8:58]
“Aren’t we all just reading the same books, watching the same YouTube videos and going to the schools where we have the options to learn similar pathways? There’s no shame in getting information from a source like this, at all.” [Megan, 10:16]
“Don’t work hard, work smart. Utilize resources like ChatGPT and get to where you need to be. We can just make small tweaks and go back and forth with ChatGPT until it’s almost perfect, and then you just step in and do the human element of the final touches.” [Megan, 15:56]
LINKS:
Episode 152: Chat GPT can help your business
ChatGPT
Michael Jay
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What guerilla marketing is and what it can do for studio owners and staff [4:25]
- How Niki got into guerilla marketing, plus some examples of how it can be done the right way [6:46]
- What you can do to reach your target clientele outside of your studio’s regular guests [15:03]
- The key performance indicators to watch to know if your guerilla marketing efforts are working [20:13]
Quotes:
“How can I reach my ideal client in a new, cheaper, surprising and exciting way that doesn’t result in Nick’s idea of putting money in the Facebook machine and hopefully getting leads out, because frankly, it’s not happening right now.” [Niki, 4:52]
“We did, almost exclusively, guerilla marketing. It wasn’t because I was ahead of the game, it was because I had no budget. I was trying to run this giant studio in a super competitive area, on literally a zero-dollar budget.” [Niki, 6:47]
“You really need to identify your ideal client, your target client, for guerilla marketing to work. If you don’t have a strong grasp on who you’re trying to reach, which is likely your current favorite client, you’re not going to be able to communicate effectively.” [Niki, 15:46]
“I think one of the downfalls for us is we became complacent with Facebook Ads, because it was working and I had resources; I lost the edge of resourcefulness.” [Nick 19:31]
LINKS:
Niki’s Website & Instagram
Episodes 97 and 135 with Niki
How to Maximize Guerilla Marketing to Drive New Clients to Your Gym
How to Identify Your Boutique Gym’s Ideal Client
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What ChatGPT is and who it can help right now [0:44]
- How we’ve been using this tool at fitDEGREE and the reasons why we decided to invest in this new technology [2:14]
- What ChatGPT costs and why you should look at going the paid route versus using the free plan [5:32]
- The ways in which it differs from just using Google searches [9:31]
- Real-time examples of ChatGPT in action [11:06]
- A sneak peek for next week as we continue the conversation about ChatGPT [21:04]
Quotes:
“[ChatGPT] is for the busy business owner, the solopreneur and the busy team member. We all use it in different fashions when we can. It kind of just gets the busy work out of the way and lets you focus on how to make things great.” [Nick, 2:18]
“It’s a lot easier to edit something than it is to start from scratch. It’s not going to do your job for you, but it’s going to get the ball rolling and then let you keep that momentum going.” [Nick, 4:02]
“There’s not going to be a robot that owns a fitness studio with you, because part of owning a fitness studio is having a community and having that emotion involved, but a studio that uses AI effectively will put you out of business.” [8:50]
“It makes it so much easier, because unlike Google where you have to have a great formula to the way you’re asking the question, ChatGPT is literally a conversation. It’s like you’re instant messaging a friend who is just a human encyclopedia, except it’s not human.” [Megan, 9:31]
“What ChatGPT does is it takes the best information from the top sources and gives no one credit. People that have been working their whole life to be on page one of Google are mad, but it takes the best information on the Internet. It gives it to you plain and simple, and it’s amazing.” [Nick, 19:44]
LINKS:
ChatGPT
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- More on the changes you are going to notice in the client-facing fitDEGREE app [2:37]
- Significant improvements to the notifications within the app [5:47]
- A few different ways that you’ll be able to start a chat with a client [8:16]
- All of the moderator options now available with chats and channels [15:29]
- Actions steps to take now to prepare for these updates [20:19]
Quotes:
“If it was allowed or appropriate for the bottom navigation bars of apps to have 10 different buttons, I think we would do it, but it takes some reconfiguration to get chat in there.” [Nick, 2:38]
“Just like when we build anything, we take a look at everything going on, like all the big platforms. Facebook, LinkedIn, Instagram, we look at all of them.” [Nick, 8:17]
“As someone who is actually utilizing fitDEGREE both as a fitDEGREE employee and as an employee at a studio, I love the idea of being able to set a status and to say ‘Hey, I answer my chats between these hours, I’ll get back to you as soon as I can.’” [Megan, 11:03]
“A positive consequence of building all this is that it wasn’t any additional work for admins to chat with each other. So you can have a team member group chat, and you can limit that to a couple of managers and have your leadership group chat. You can also have all the instructors there as maybe a place where they go to ask for a sub[stitute].” [Nick, 14:52]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why completing a competitive analysis is so important in determining the course of your business [2:22]
- How your goal should be to play in your own space AND be the only and obvious answer for your ideal client profile [3:57]
- What to do now if you are offering a very similar solution to other studios in your community [4:50]
- Some ways to use competitive analysis to determine the right approach for marketing your business [6:45]
- Why you’ll want to keep your service offerings competitive [8:42]
- How to approach building out your target audience by looking at who is not being served [11:16]
- Why saturation is so scary when it comes to your location [13:11]
Quotes:
“If you’re not interested in research and competitive analysis, being a business owner [or] manager might not be the path forward for you because this is going to become a part of your lifestyle.” [Megan, 3:38]
“It’s super important to zig when they zag in all of these areas that we’ve covered today. If you are going to be next to someone, you have to be different in almost every way possible so it is very obvious which one you should go to.” [Nick, 14:03]
“I think just taking the time to know your market, to know your competitors and to know how you can fit into the grand scheme of the community, is the most important way to find success.” [Megan, 16:35]
LINKS:
Episode 146: How to Respectfully Research Local Competition
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How wearable technology has become the top trend of 2023 [1:44]
- Why strength training with free weights is our favorite trend this year [4:02]
-
The way that Nick is incorporating bodyweight training into his programming, and the impact the pandemic had on this type of workout [6:28]
-
Our thoughts on fitness programs for seniors [8:14]
-
What to understand about functional fitness as a trend this year [10:01]
-
A trend that surprised us by being so high on the list for 2023 [10:26]
- What HIIT is all about [12:24]
- How weight loss still is a priority for many, despite a shift in focus to overall wellness [13:39]
-
The evolution of employing certified fitness professionals in the gym [15:08]
-
What’s happening with personal training right now [18:02]
Quotes:
“Everyone probably thinks they can lose 10 pounds of fat, like that’s what they need to do and that’s what they should do. I’m the opposite; everyone can do good by gaining 10 pounds of muscle.” [Nick, 4:20]
“I started programming pull-ups and push-ups back into my program again, because I was hurting myself. I turned 30, I kept lifting all these weights, and what’s the point if I can’t do 10 pull-ups and 30 push-ups at any given moment?” [Nick, 7:30]
“Yes, we are elder-proof at this point, and I think it’s a huge market that’s also underserved.” [Nick, 9:04]
“Personal training is important and a lot of people still utilize it, but I feel like it’s getting lesser and lesser as we have more and more boutique [studios] in the space.” [Megan, 18:30]
LINKS:
Worldwide Survey of Fitness Trends for 2023 (ASCM’s Health & Fitness Journal)
Issue No. 219: Rebundling the Gym (Fitt Insider)
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Important things to keep in mind as you’re updating your pricing model [3:56]
- The types of clients that boutique fitness attracts and why reasonable price increases should not matter to them [8:05]
- The reasons that including founding members in your price increases is necessary [12:51]
- Our thoughts on if you should plan an incentive to go along with your price increase [14:56]
- When is the best time to announce your price increase to members [17:58]
Quotes:
“Is your landlord accounting for inflation? That’s one of those trickle down concepts. If your landlord is inflating your rent year-over-year, then you have to say, ‘hey member, my costs went up, so your costs go up.” [Nick, 4:39]
“I feel like there’s some software [companies] in our space that made price increases feel like a dirty thing. They don’t have to be a dirty thing, they can just be an honest thing of ‘some costs went up around the business and in order to keep giving you the experience that you’ve grown accustomed to, I’m going to need to raise my prices to keep up with those things.’” [Nick, 5:42]
“You just don’t want to get yourself in a situation where you feel like the bad guy. It’s got to just be an honest conversation of what you can and what you can’t do. You can give them notice, [or] you can do ‘next year it will be this and the following year it will be that’, but you can’t live off these founder memberships.” [Nick, 7:06]
“You shouldn't be dipping into what you’ve saved or what you’ve earned in order to pay those costs; that should be accounted for in your new rates.” [Megan, 10:53]
LINKS:
Episode 136: Keeping Your Pricing Streamlined in fitDEGREE
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The best ways for a fitDEGREE client to send a support ticket for the team to look after, as well as what to expect for turnaround time [3:29]
- What to be aware of in terms of the order of urgency in which issues are addressed [8:15]
- Some of the “do’s and don’ts” when submitting a support ticket [10:47]
- Why Ali will often suggest that the person requesting support hop on a call with her versus corresponding via email [15:59]
- An underutilized resource that has great benefits when used to solve issues that arise [18:30]
Quotes:
“I think a big thing is we want to do a great job, [but] we're not mind readers and it’s ok to explain the first email like you’re explaining it to a 5-year old.” [Nick, 5:54]
“Don’t think that everything is going to be solved in 24 hours if you’re reporting an issue that you’re having, and specifically a big issue. If it’s a very pressing bug we tackle things in an order of urgency, and we assign levels to those things.” [Ali, 10:50
“A lot of times when I get questions I’ll send back a reply and then I’ll suggest we get on a call together, because I think it’ll be easier to discuss this further via call, because whatever the topic is, it’s just more involved than email can handle.” [Ali, 15:59]
LINKS:
Loom
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Ways to determine what is not being offered in your community [1:54]
- What to keep in mind when observing physical locations [6:22]
- The importance of understanding the standard of boutique fitness in the area [7:00]
- How to research both the physical and online presence of other businesses in your community [7:56]
- Why attending industry events and community events to see the type of messaging they are trying to get across is so powerful [9:11]
- How you can point potential customers to the competition if it's a better fit for them and not a fit for you [9:32]
- A few marketing strategies to be aware of [10:17]
- What the process of visiting competitors and introducing yourself can look like [11:13]
- Approaches to avoid that may not be respectful to competitors [12:42]
- Why you should strive to avoid creating tension and boost cross referrals when researching the competition [14:30]
Quotes:
“I think it's vital to look at your competition, because if you have this grand vision of what you would want to offer and you find out there are two studios that already do it, your whole basis of business survival is going to be a bloodbath to prove why you're better, and it's going to get emotional.” [Nick, 3:31]
“If [your competitors] go all out on their website, you better start searching. If you can find who built their website, even better, but you now have a new standard that you need to reach.” [Nick, 8:39]
“Nine times out of ten, you're going to be signing up for the same masterminds, you’re taking a lot of the same certifications, [so] you might as well talk to each other. Don't become enemies, become best friends and work with each other.” [Megan, 19:04]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- More on an exciting upcoming feature that facilitates internal interactions [3:06]
- How it will allow you to invite others through the app via chat instead of external text message [4:49]
- The way that the chat feature evolved [5:38]
- What to be aware of with the social and privacy settings from the student perspective [10:53]
- The admin-facing features that will give you the ability to disable or define the people in your chats [12:42]
- Group chat features and benefits [14:47]
Quotes:
“The main use was getting to improve community features [so] that clients can talk to each other. We also get to improve the instructor/client communication, and now [chat] is this admin tool as well for the internal staff.” Nick [4:38]
“With inviting people, you don’t have to send them a text anymore. Now when you hit the invite button, what we’ve done is we’ve made it so it’ll actually pop up and ask you who you want to message internally in the fitDEGREE app, and as it sends them the invite, it’ll also start a chat. So, you can talk to the person about it or send it to a group of people at once.” [Dan, 4:51]
“One of our big things is we wanted to make it feel like it was a modern chat app, not like just a tack-on to an app that would feel like a lesser experience.” [Dan, 6:17]
“It is more than just messaging, it is fitDEGREE messaging. It is the things that matter to us, like sharing a class, and it previews your friends that are already going. That’s all unique stuff that we had to build, obviously from the ground up, but people don’t think about it.” [Nick, 9:59]
“I think it has just such great potential, because I know a lot of studios run accountability groups and or series sessions, where [customers] have to download WhatsApp, or they all have to go to Telegram or whatever other random app, and now it just lives in fitDEGREE.” [Megan [17:07]
LINKS:
Prologue 2: The Story of fitDEGREE: Dan Read's Version
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What the popularity reports in fitDEGREE are and where you can find them [2:17]
- How to dive into the session data to get even more detailed reporting [4:40]
- The ways that popularity reports help you grow your business and what you get out of it as a studio owner [5:32]
- Using the data to determine classes or instructors that are successful or not, and the importance of the unique number feature [8:55]
- What really matters in the end when using these reports [11:26]
Quotes:
“I think it’s exciting to see which class is doing the best and which instructor is doing the best, but I would probably look at it with the reverse angle of which class is underperforming and which instructor is underperforming?” [Nick, 5:33]
“It’s funny that it’s [called] the popularity report, because if I’m going to this report, I’m really trying to figure out what I can weed out and what I should turn my attention to after I weed those things out.” [Nick, 6:53]
“I really feel like the magic number for boutique fitness is two to three times a week per person. So, I think really drilling down into each class or each instructor and finding that magical number of unique people creating a certain amount of registrations, [that] is the number that I would be looking at.” [Nick, 9:41]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What things Pixality does best and why they exclusively use Squarespace [1:48]
- Connie’s opinions on Canva getting into web design [4:07]
- When it is time for most small business to update their websites [6:48]
- A few common reasons you may want to review or redesign your website right now [8:27]
- Whether she thinks there is a “line in the sand” on when to determine if you should do a refresh or a rebuild of your website [10:22]
- The top reasons why you should rebuild your website [12:58]
- Why Connie recommends building your website with Squarespace [18:31]
- What to expect when getting started to work with Connie and the Pixality team [19:57]
Quotes:
“We do see that most small businesses at about the 3 to 5-year point [need to redesign their website]. Technology just gets outdated and your business changes enough that it is time to start fresh and redefine what you want to be known for on the Internet.” [Connie, 6:48]
“If you can’t edit your own website, if you can't go in right now, there is an emergency, your studio heaven forbid floods and you have to put that on your website, if you or your team internally can't do that, you need to be on a platform you can do that on and Squarespace is on of them.” [Connie,18:39]
“If you don't have that branding, if you don't have those words flushed out, if you don't have those photos, you are going to have a hard time building the website. So, we can do all of that prior to actually starting the project.” [Connie, 21:20]
LINKS:
Pixality’s Website & fitDEGREE-Integrated Web Design Services
Their Instagram
Blog Post, How Often Do You Need to Redesign Your Fitness Website
Episode 94 with Connie
Squarespace & Canva
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Some of the common ways to fund your fitness business [2:13]
- The pros and cons of obtaining funding from outside of your personal savings [5:49]
- What to be aware of in terms of equity investments [8:04]
- Why are you considered cash flow negative once funded [9:42]
- How to ensure that you become cash flow positive, and stay there [12:03]
Quotes:
“Maybe you could do personal income, a grant and maybe an investor, that would probably be the quickest way to get started, because you definitely want to limit the amount of money you're taking from other people, whether that’s the bank or an investor.” [Nick, 5:08]
“So it’s a really scary fine line, of how certain are you that is going to work out? Even if you have credit for a great personal loan, or you have the business plan for the right business loan, if those first two years don't go your way, they don't really care. The second you miss a payment they are coming for you.” [Nick, 7:08]
“So, you’ve really got to figure out, do I have enough capital to start this business and enough runway to get to cash flow positive?” [Nick, 11:42]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How this industry is a “moving target” and adaptability is essential [1:28]
- The relatability Stephanie gained by being a studio owner turned consultant [3:04]
- 3 things to consider when crafting an intro offer [9:25]
- Why you need to realize that you can't control what type of buyer your client is or where they personally see the value [14:09]
- Add value: Your intro offer doesn’t have to be a price reduction [15:16]
- How can you use an intro offer as a win-back strategy [19:34]
- Why limited memberships often force a higher rate of consistency [23:04]
- Stephanie’s thoughts on free intro offers [24:14]
- Her tips for infusing creativity and trying some fun stuff with your offers [31:44]
Quotes:
“This industry seems to be shifting and changing so quickly, so I think adaptability should be the theme.” [Stephanie, 1:28]
“It’s been really cool to kind of be in a situation to filter through a lot of the noise for my clients, to bring them the things that I feel like is something that they need to focus on in the time that they’re in.” [Stephanie, 4:55]
“Having those conversations I think empowers the studio owner to be able to be in their studio more and be present. Let's all be honest; our goal is to create that community, because it's really easy to leave an exercise but it's really hard to leave a community.” [Stephanie, 5:39]
“Clarity [with offers] is very important, because people want to follow. You are the expert, what does it need to look like?” [Stephanie, 10:27]
LINKS:
Stephanie’s Website, Instagram & LinkedIn
Episode 103 with Stephanie
Episode 138: How to Generate Your Financial Plan
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What exactly a payment processor is and how it works within fitDEGREE [1:47]
- Rates to be considered during the integration of the payment processor [3:08]
- What to be aware of in terms of chargeback fees based on your business practices [5:09]
- Tips for initializing your application as a small business to set up Payably [8:38]
- Our thoughts on PCI compliance [9:25]
Quotes:
“In fitDEGREE’s situation, where we’re a software company that has many businesses underneath of us, we need to work with a payment processing partner to pull this relationship off.” Nick [2:21]
“It’s a seamless process inside fitDEGREE. After you fill out your merchant application when you sign up with us, you will probably forget there even is a payment processor, but it is not fitDEGREE processing those payments, it is a third-party integration that we just hired in the background.” [Nick, 2:53]
“When you’re working with fitDEGREE, you just have to worry about a transaction rate. If you’re not on fitDEGREE, check your merchant statement. There’s going to be monthly fees, annual fees, different fees for different cards being used; it’s a messy, messy world.” [Nick, 4:42]
LINKS:
Payably
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How Ali got started in the industry and what led her becoming a studio owner [2:45]
- Montse’s journey into the fitness world and the certifications and experiences she has had obtained since college [6:19]
- Nick’s thoughts on the lack of community and camaraderie in the gym, and how he wanted to build a community-based software as a result of this [8:29]
- What we like best about helping studio owners as part of the fitDEGREE team [17:02]
- The future of the competitions feature in fitDEGREE [20:29]
- An update on spot bookings [22:34]
- How you’ll be able to use the competitions feature to visualize your milestones and/or progress [25:27]
- The chat function on the app and how it will simplifying making friends at your studio [25:53]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Defining your financial plan and what it actually means to have one [0:32]
- The top 5 elements that go into a financial plan that studio owners should be watching for [2:07]
- How to approach building a chart of accounts [6:16]
- Resources that can help you with your financial acumen [11:04]
- Why having a good bookkeeper is key in this process [12:01]
- Our thoughts on working with a financial modelling coach [12:20]
- What can happen if you do not have a financial model in place [12:52]
Quotes:
“Probably the most important thing is keeping up with your books every month. You can’t create a financial plan if you don’t know what has been happening. A financial plan is not an emotional exercise, it is based on historical data. Let's try to predict the future the best we can.” [Nick, 2:17]
“You don’t need to be as granular as people tell you, of tracking every single expense and writing down every subscription you are written for. It’s really important to create a clean chart of accounts for yourself.” [Nick, 6:09]
“[A financial plan] is very therapeutic. It’s like I have the answers of where my business is going in the next 12 to 18 months, because it’s not a guessing game. Like I said, short of a pandemic it’s pretty predictable of what the next 12 months look like if you have two or three years of business under your belt.” [Nick, 8:51]
“Don’t you want to know where you are going? Part of being a business owner, it’s trying to get control over where you are going. If you are an employee you don’t have to worry about that, but as a business owner, I lose sleep if I am not sure about our next 6 to 12 months.” [Nick, 10:31]
LINKS:
Breaux Bradley Consulting
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- An introduction to Megan from Tread House [2:28]
- Megan shares details on the structure of her business [6:10]
- Our thoughts on a report that the at-home fitness machine industry is dying [9:42]
- The way that Megan stays in tune with her body and how she invites her teachers to do the same with their clients [19:36]
- What inspired her to open Tread House and how she built the concept and programming in her studio [21:22]
- What she does to take care of the teachers in her studio,and create team development with her coaches [30:54]
- A look her coach incentive programs and the benefits that come with implementing this in the studio [33:40]
Quotes:
“One of our core values at Tread House is human connection, and I just feel [with] the way our industry [and] the way our world is going, you can sit at home and grocery shop while your Roomba is running and flipping through the TV; there is no reason for you to get up anymore.” [Megan F-M.,13:20]
“I really value time spent with people in person, to have that connection made and to just create an experience for people to want to leave their house for, to have an atmosphere that you can’t get in your living room.” [Megan F-M., 13:48]
“I love working from home, but there’s nothing quite like the human connection. Coaching or taking fitness classes is a great way to fill your cup in the community aspect; having people, having things to do, places to be, and getting your workout in at the same time.” [Megan M., 15:25]
“I think it is really powerful to support yourself in the moment, even if it looks different than your neighbor.” Do you; truly do you. It’s just really cool to see when they step into their own comfort zone or out of their comfort zone.”[Megan, F-M., 20:32]
LINKS:
Tread House’s Website, Instagram & Facebook
Fitt Insider Issue No. 221: Hard Gains
Woodway
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A rundown of the various pricing options available in fitDEGREE [1:50]
- The display options available through fitDEGREE [3:07]
- How to choose the pricing options for what your clients can see by utilizing the app or app and admin options [4:04]
- What to know about attaching an image or a video [5:36]
- A reminder to not overload your pricing options [8:16
- The reasons why you should always be clear in your titles [10:07]
Quotes:
“Make your title as clearly as possible. We try our best on the software side, but whether you are on fitDEGREE or not, do not rely on the software to get the most important information across as quickly as possible. So, I would be as descriptive as you can in a couple of words, with your memberships, packs and intro offers.” [Nick, 3:44]
“Just be clear in your titles. We previewed the purple “M” for the membership, and underneath that pricing option we reiterate the membership.You have to make that second click to get all of the details of the billing frequency, the price of it, the description, so give somebody a reason to make that second click.” [Nick, 10:09]
“The uniqueness should come in the offering; the classes you do, the modality, the way you mix it up, the way you engage with members year-round. When it comes to purchasing, that is not where to use your creative juices.” [Nick, 11:49]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Niki's exciting announcement of a new course for studio owners [2:19]
- What she has learned by taking courses herself, and how she applied this knowledge to the one she is building now [6:00]
- Connect to Convert: A teaser on what Niki course offers [10:35]
- The most impactful trend Niki has seen in the past five years when making sales [17:56]
- How studio are leaving over 90 percent of potential conversion on the table [25:15]
- Tips for minimizing ghosting after intro offers [27:29]
- Why your teachers should be taking classes within the studio [33:42]
Quotes:
“I’ve been doing my market research, and the course market is massive. There are courses that are tens of thousands of dollars, there are courses that are $49, and the difference isn't always quality.” [Niki, 4:37]
“At the end of the day, if you don’t ask, they don’t buy. Sales is required and this is not a hobby. This is not a passion project, it is a business, and there is a way of marrying a heart-based business that you love and care about with a sales process that doesn't make you want to hide under the desk.” [Niki, 5:34]
“Make more, work less, and your best way of doing that is to increase your conversion rate so that every new client that is sitting in front of you is a new member, rather than just a new cheap trial.” [Niki, 11:28]
“That is one of my studio's little secrets. We don't let anybody in an intro [class] leave without their second class booked.” [Niki,13:03]
“I think the biggest trend that is impacting our studios or our industry, is that we’re over automating, and we’re over automating an industry that is founded on really deep trust.” [Niki [19:19]
LINKS:
Niki’s Website & Instagram
Her Studio Sales Solution Course (Launching Soon!)
IHRSA 2023 Convention
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The value of community events and how doing them can help you build your business [2:11]
- Common community events and finding the right ones that fit your business [2:41]
- What the true value is in hosting events and participating in events in the community [3:26]
- Tips for finding the right businesses for your studio to align with [4:23]
- How to start planning your community events and organizing who will be manage them [6:03]
- What the role of a studio ambassador looks like and how this person can help you grow your business [9:04]
- Why community events must be part of your growth strategy [10:19]
Quotes:
“Community events should really be a part of every gym and studios growth strategy. They're often free or very low cost and they are going to help with visibility in your community. They’re going to really build a positive reputation when people see you out in the community, and overall, there’s going to be high levels of lead generation if you are doing them effectively. ” [Cherise, 2:22]
“Think about the events that you’ve attended or participated in, like run walks or even community charity events. You are going to have a lengthy list by the time you get through this.” [Cherise [4:57]
“Challenge yourself to do one event per month. This can feel a little nerve-wracking, if you're like “I have so many things on my plate as a business owner, but get organized and set some goals, and I promise this is doable.” [Cherise, 6:13]
“I have gotten very creative in the past with studios and actually have found studio ambassadors. So this is a diehard advocate, somebody who absolutely loves your studio, and is very active in the community outside of the studio.” [Cherise, 9:04]
LINKS:
Eventbrite
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- fitDEGREE Tea: Bringing you the ability to chat with your friends on the app [0:54]
- Some important heart attack symptoms to be aware of [3:11]
- Indications and signs of a stroke [4:09]
- What to understand about cardiac arrest symptoms [5:32]
- The variation between symptoms of men and those that women experience [7:26]
- Why as a studio owning, knowing your client’s health status and history is key [10:52]
- How Albertsons Grocery has introduced a new health app allowing you to monitor your health, hit goals and receive rewards in the process [12:18]
- Nick sites an article about how gut health affects exercise motivation [19:33]
- A look at the supplements that focus on microbiomes [20:36]
- Our thoughts on bio individuality [25:32]
Quotes:
“I think it's also important to keep in mind when you have new clients coming in, you should be talking to them about the current status of their health. What are they experiencing, do you need to keep an eye on them, and not only for physical injuries? [Megan, 10:52]
“That’s a common reason you hear from people, that they can’t afford to eat healthy because it is expensive to buy fresh produce, especially if you’re not eating it at a fast enough pace and it’s starting to spoil in your fridge.” [Ali, 14:00]
“A lot more people are, I think, wanting to embrace their own health. They’re wanting to have a say in their health and they’re not necessarily relying on doctors to tell them what to do or how to do it. They’re really being responsible for their own healthcare at this point.” [Ali, 16:41]
“If you are a studio owner asking somebody to pay over a hundred to come to your studio every month, it should be more than just classes and you should be creating a relationship with them. I think if you get some type of nutrition certification, then you're probably going to be better off than most of the things that they're reading. The problem is I think people just go to the Internet, and they just don’t know what to do because it’s information overload.” [Nick, 21:31]
LINKS:
Heart Attack, Stroke and Cardiac Arrest Symptoms
Albertsons Companies Launches Sincerely Health™ Digital Health and Wellness Platform
The National Academy of Sports Medicine (NASM)
Episode 131 Marketing My New Business Part 2 (Community Outreach Checklist)
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A look at the concept of generating share links and where it can be done inside fitDEGREE [6:32]
- Why share links are so powerful, especially for new clients [7:37]
- Best practices when using share links, including why you’ll want to uniquely title ever one you use [9:49]
- What to look out for, and what not to do, when generating share links in fitDEGREE [12:56]
Quotes:
“Share links are really powerful for new clients, to get them in the door. [You] click this link, purchase the intro offer, go to the website widget and register for your first class.” [Nick, 7:37]
“So you want to make sure [you] uniquely title every share link, because you can create multiple [links] on your website. You can add one for landing pages, you can have one that’s a Facebook ad for the month of April versus an Instagram ad for the month of May, and then also, business partnerships.” [Nick, 10:54]
“It’s really cool that you can track the success or the traction you’re getting from each of your business partnerships by creating these share links.” [Nick, 11:34]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Some of the reasons why is it so critical for business owners to reach out to the local community [1:43]
- What you and your business can do now to align with the local community and start engaging and committing to those around you [3:08]
- A social media strategy you can use to market your business while doing community outreach [4:11]
- Tips for writing an introductory email and asking for opportunities to create a partnership for cross-promotion [4:40]
- How to align with businesses in your local area before you even open your doors, and impact this will ultimately have on your success [6:18]
- How to level up by connecting with your local Chamber of Commerce, schools, news stations and more [11:36]
- Why we don’t want you to underestimate the power of local outreach [12:32]
Quotes:
“I want you to engage with these businesses in a very authentic way, because you’re going to be creating relationships with them. I want you to take photos and videos of you enjoying their products and services, I want you to post on Instagram and tag each business and really explain why you were there and why you support their business, and I want you to make sure you are keeping an eye on those comments.” [Cherise, 4:03]
“Really try to see if you can sit down for coffee, or if you can meet in person just to say, ‘I’m opening this new business, this is who I am and these are our core values, this is my demographic, is there an opportunity for us to connect?’ I promise you, there are going to be opportunities that you probably didn't even think of when you sit down with other business owners who are as passionate as you are.” [Cherise, 5:36]
“These are things you should be doing before you open. It doesn’t mean it’s ever too late [to start], if you’ve been in business three years and you’re kind of spinning your wheels, [you should] probably go back to some of these strategies. Whether it's owning a business or opening a business it is an interesting story that other business owners like to listen to.” [Nick [14:24]
LINKS:
Episode 128: Marketing My New Business Part 1 (Digital Checklist)
Episode 44: How to Identify & Create a Community Partnership
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
-
A disclaimer we want to share about any upcoming features we talk about on the podcast [1:12]
-
The inside scoop on where we are at with direct messaging for our app users [2:13]
- Why Nick is so excited about direct messaging, and why he thinks the adoption by users will be so quick [3:31]
- The main reasons that we decided to introduce competitions as our newest feature [6:57]
- A sneak peek at what features will follow the rollout of competitions on the app [8:21]
- Some of the different types of competitions we may see featured on the app [10:20]
- The ways that this new feature will allow people to integrate competitions in a simple way in order to leverage them even more [15:02]
- Our thoughts on bingo in the studio and how you can help us develop this type of competition in the fitDEGREE app [16:42]
Quotes:
“Maybe if the studio does two monthly competitions throughout the year, it’s a big deal for the studio and there’s big prizes and all that stuff. We thought, why can’t the clients themselves create competitions among each other throughout the entire year? [Nick, 7:46]
“If they’re already using direct messaging, they’ll immediately start using competitions. If they see competitions, it’ll also get them to start using direct messaging, and our goal is for them to use the entirety of the app.” [Nick, 8:06]
“Right now I’m facilitating a competition and it is such a pain. Printing out calendars, having to start a group chat, and then tracking everything manually, it’s horrible. It’s fun for the clients, but it’s horrible for the amount of hours I have to put in on the backend to make sure all the points are actually accurate, so I can’t wait to have a system that does it for me.” [Megan, 9:20]
“If you think it could be helpful for competitions, we want to know it, because we want to bring this to you all as the greatest thing your clients have ever seen.” [Megan, 10:10]
“It can be leveraged more, and it should be. I think competitions are fun and they bring a little liveliness. A competitive edge is always good for everyone, whether there’s one winner or there’s 10 winners.” [Megan, 15:02]
“Hopefully this helps people do more. Maybe [competitions] is something they do want to do, and they can’t get to it because they feel like they’re spread too thin. Now we can make it as easy as a 5 to 10-minute set-up and then it’s automated, and we just tell you the winner and give you the live updates and things like that.” [Nick, 16:17]
LINKS:
Episode 82: Industry Tea with the fitDEGREE Team (featuring our CTO Daniel)
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What the fitDEGREE announcement board is and how it serves your business [2:55]
- Why you should be treating your announcement board like you do a social feed [4:56]
- Ways you can use the announcement boards to promote things by speaking directly to current clients [6:53]
- How to drive awareness to events and series in advance using this tool [8:00]
- What you can do to encourage instructors and brand advocates within your studio to comment on your announcement board [11:13]
Quotes:
“Yes, we looked at Facebook and Instagram to get an idea of how it should look and feel so it doesn’t look like a new concept to people, but It is our own custom-built social feed inside of your app for your clients to look at.” Nick [3:18]
“This is something that you should be treating like you would your Instagram feed, your Facebook feed or any other social feed. It should be preplanned, premeditated, and pre-formatted, and your announcements will start to look more legit.” [Megan, 5:17]
“I think one thing that's very important across-the-board, but to keep in mind for your announcement board, is your brand. You’re not just taking a random picture on a Tuesday afternoon of the front of your gym, where there’s 14 different cars of different colors parked out front, and the sunset looked pretty, but you’ve also got 6 people walking through the frame.” [Megan, 9:03]
“Even if it’s manufacturing it, get people to write comments on your announcement to spark engagement, and then on the admin side you can comment back as the instructor.” [Nick, 12:05]
LINKS:
Loom
Vimeo
YouTube
Limitless Activity Centre
Episode 97: Industry Tea with Niki Riga
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The role that investing in a quality website built by professionals should play in your marketing plan [1:55]
- Tips for optimizing your Google listing as a new business [3:09]
- Our thoughts on setting up social platforms where your demographic is hanging out [3:22]
- Important digital meeting approaches for new businesses [6:10]
- A list of things you can share to your social media channels to get local followers to engage with you [10:52]
- What you should be doing as you are documenting your journey in business [13:31]
Quotes:
“The industry has definitely shifted, so it’s really important for new businesses to have a very strategic plan from Day One, and some of the things that maybe you think are old school are actually re-emerging to be more effective.” [Cherise, 1:37]
“People want to know who you are, and sharing this journey can tremendously help you grow your community, before your doors open.” [Cherise, 7:02]
“Ask them to share your post, and engage with them, and tell them why. There is power in identifying as a small business and reminding your followers that you cannot exist without their support.” [Cherise, 7:56]
“We want people to see your logo and your name as much as possible. It’s a subliminal approach. How do we get it in front of people?” [Cherise, 13:41]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Levi’s journey with his own health and why helping people with others is so important to him personally [2:43]
- His take on what corrective fitness is, and a breakdown of the 4 key elements laid out by NASM [8:11]
- The steps that Levi took that led him to where he is today with his career and the qualifications he has obtained along the way [13:49]
- His advice for trainers that are struggling to see the pain with their clients and who want to get into more of a corrective fitness modality to help them [24:30]
- How acceptance of the therapy model is now greater since the pandemic, and why Levi feels this is good thing [32:15]
- The ways in which his clientele has evolved and the type of clients that excites him the most right now to work with [33:41]
- A look at what Levi is working on at this time and the significant pivot he is making with the coaching he offers [36:00]
Quotes:
“The medical professional that I had seen at the time told me that there was no hope in the medical realm for me, ordered me in a wheelchair and just sent me home. I decided I’m not going to give up hope, and I’m just going to learn everything I can.” [Levi, 3:18]
“The place that they generally start is trying to train strength into weakened or disengaged muscles, which seems like the intuitive way to go. If I were to encourage anyone out there who doesn’t have a corrective exercise background, just take it one step further and stretch out the opposing muscle, the one that’s shortened and is demanding the joint.” [Levi, 11:30]
“As far back as I can remember, I’ve always seen and perceived stress in peoples’ bodies, just by looking at them. I know that might sound odd, but it’s just always been how it’s been, and as a kid I didn’t necessarily know what to do with that information I was perceiving.” [Levi, 13:54]
“It’s so foundational, but if these were the first steps that people took and they aligned their body, then trainers like that are going to have way better chances of having those good outcomes.” [Levi, 30:09]
“I think that’s one of the silver linings that came out of Covid-19. People had to reflect inward, and modalities like what I’m talking about have more room because people are more willing to look at that.” [Levi, 32:36]
LINKS:
Levi’s Instagram & LinkedIn
Book A Call with Levi
James Waslaski
Gray Cook
Dr. Kerry D'Ambrogio
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The way to help sell people into your classes by creating a description from the prospect’s perspective, not yours [2:17]
- How to use the difficulty level within the description and why that can be important to potential clients [3:43]
- The reasons not to use niche vocabulary or brand terms in a class description that is offered to all skill levels [7:36]
- Why not a having a description can be a deterrent for potential prospects [9:11]
Quotes:
“Your classes are far too important to let your descriptions fall by the wayside, and a lot of newcomers are turning to your descriptions to learn more.” [Megan, 1:02]
“Think about your class description too. You’re not talking to yourself, you are not talking to your members. You're not talking to other fitness instructors, you're talking to someone that is just starting their fitness journey.” [Nick, 3:24]
“I think just not having a description at all is a huge red flag because you’re talking about the person thinking about their first class. If you create uncertainty by not having a class description at all, they’ll just say it’s not for them.” [Nick, 9:42]
“If you’re focusing on the first impression, then focus on what’s in it for them, why they should come, how it is going to benefit them and what exactly they are even doing. I think if you cover those things [in your description] and you think about it from a first impression perspective, you’re already way ahead in the game.” [Nick [11:29]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Cherise reveals how she got started in the industry and founded her own company [1:26]
- A look at Nick’s entrepreneurial journey as a founder [2:25]
- What a founder story is and all the things that having one can do for your company [4:29]
- How you can leverage and utilize your own founder story to make those connections and build community [7:25]
- The way that having a founder story will develop trust and credibility, along with inspiration [7:40]
- What you can do if you feel like you do not have a founder story that you can share [13:39]
Quotes:
“That founder story is your personal journey, your experience of why you chose to open a gym. I think our industry is so unique because there are so many unique stories.” [Cherise, 5:22]
“That founder story is often used as a way to connect with potential customers and build a sense of community and connection with them, and when it is done right, it is something pretty special.” [Cherise, 6:10]
“I feel like that's the difference between the entrepreneur and the dreamer. The dreamer can think up 47 different business ideas and never do them out of fear. The entrepreneur lacks just a little bit of that fear.” [Megan, 7:07]
“There has to be some kind of story that allows someone to trust you and feel like you could be a credible leader in this space, so your customers are drawn into that.” [Cherise, 7:58]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A look at the American College of Sports Medicine’s top industry trends for 2023 [3:05]
- Where Ali sees people’s attention turning to in terms of the goals they have with their fitness routines [6:05]
- How longevity will play an even bigger theme for people this new year [14:02]
- What modality was one of the most booked classes in 2022 [15:27]
- Our thoughts on how LA Fitness is moving more towards boutique fitness [16:19]
Quotes:
“The focus I still think has been people are more interested in building muscle, but the people that had muscle and have put on some fluff, as I love to call it, they’re looking to shed that fluff again.” [Ali, 6:05]
“I think people are starting to realize how [having] that much stress in their life is actually causing physical harm to them, and that exercise is a great way to build your physical health and relieve stress, but not for everybody and not all the time.” [Ali, 11:21]
“I think breathing, sleeping and walking are all things you just do, but there’s an optimal way to do all three of those.” [Nick, 12:57]
“It seems to be that the grand overall main theme in the industry in 2023 is going to be longevity. So we’re shifting a culture away from looking for quick fixes and short-term goals with unrealistic expectations.” [Megan, 14:02]
“I think we’re going to see a lot of people finding their home in the boutique [fitness] industry as we’re coming out of the pandemic, places are opening up and people are becoming more accustomed to getting back out there in the world.” [Megan, 15:53]
LINKS:
Worldwide Survey of Fitness Trends for 2023 (ACSM)
Wellness Trends in 2023 Include How Fitness Makes People Feel (Club Industry)
LA Fitness Owner Fitness International Launches New Fitness Brand
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The two big things to keep in mind logistically when filling in your branded app form [2:10]
- What you can do to set yourself up for success before opening up the form in the admin [4:32]
- A few tips to help if you are struggling with the process of filling out the form [5:52]
- Key branding considerations to keep in mind and a potential pitfall to watch for with the app icon file you use [6:18]
- Recent updates to our submission process with the App Store to be aware of and why it’s being done now [10:05]
Quotes:
“As far as logistics go, you don’t need to worry about anything for account creation with the app stores, and you just pay us 150 bucks [to do it].” [Nick, 2:39]
“We could get 7 branded apps through and the 8th one has a problem, so I would always plan to roll out your branded app on the first of the month, which means you have to then plan 30-plus days in advance to start the process.” [Nick, 3:35]
“As Nick Dennis of fitDEGREE, I think I should be able to complete your branded app form for you, just by looking at your website.” [Nick, 4:37]
“If you’re opening up this form and you’re struggling, maybe treat it like a branding workshop. Call in a friend or call in an expert to help you fill out that form, turn it around and use it on your website. It’s time to revamp, because if you’re struggling with filling out this form, your clients are probably struggling to understand who you are and what you do on your website.” [Megan, 5:44]
“Take some time and take a few deep breaths, because branding is not easy, especially if you’re just getting started. This is setting the tone for your business, so take it seriously, get it done right and hopefully you don’t have to update this branded app too many times in the future.” [Megan, 14:18]
LINKS:
Pixality Design (Connie) Website
Michael Jay’s Website
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What areas of your business can be compromised and what you should be protecting [1:27]
- A look at what happens if your business is compromised [3:13]
- Some of the ways can you protect your business in regards to the legal aspect of things [6:02]
- Tips and strategies for developing a strong brand [10:24]
- How you can begin to monitor for misuse [10:45]
- The role that employee training has in protecting your business identity[11:08]
- The way to approach reviewing and updating your brand identity [11:38]
- Why setting up Google Alerts is a good idea to help in protecting your business identity [12:48]
Quotes:
“Protecting your brand and business identity can help establish your business’s uniqueness so other businesses do not try to replicate that.” [Cherise, 2:09]
“First and foremost, I encourage all of the businesses I work with to have a lawyer from day one if possible, and if you're in business and have been in business for years and don't have a lawyer yet, go get one.” [Cherise, 6:29]
“Whether you're just opening or it's something that you do maybe once a year when things are slow, just kind of survey the area and make sure that you're continuing to separate yourself [from your competition].” [Nick, 9:13]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The story behind where the name fitDEGREE came from and whose idea it was [2:35]
- A three product rebrandings that we’ve been through at fitDEGREE and how we pivoted to a new direction each time [4:25]
- How Nick decides which branding experts to work with, and how they’ve helped move the company forward [11:49]
- The way we identified the ideal client for fitDEGREE when piecing together the business [17:17]
- What Nick would change about fitDEGREE’s brand identity if he could go back in time [22:58]
- His best advice for anyone getting started in business right now [25:40]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A look at the registration logistics in fitDEGREE that tie into a business’s culture [2:10]
- The impact that the fee policies you implement can have on your culture [4:35]
- How the timelines for registration help your software align more with your culture [8:04]
- Why it’s vital that you really get to know your client base inside and out [10:45]
Quotes:
“With our class group functionality you can split that up into AM and PM classes, even though they cost the same and the instructors get paid the same. The reason to split them up into AM and PM would be for the cancellation policy.” [Nick, 3:53]
“We don’t want unlimited members to take advantage of our business. I think most businesses are probably moving away from unlimited memberships, but if you do them you’ve got to keep those people in line.” [Nick, 4:57]
“This is your culture, and part of this is being polite to the community. We’re very community-oriented software; we think community grows your business and it would be rude from one community member to another community member to not let someone into that class.” [Nick, 5:49]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
What We Cover In This Episode:
- How to approach setting and identifying your demographics as you work towards defining your ideal client [2:23]
- The realizations that breaking down the key components of your demographics or ideal client’s profile can bring you as a studio owner [5:00]
- Why it’s so important to identify your ideal client and what parts of your business can be majorly affected by this [5:53]
- A part of defining your ideal clients that a lot of people tend of overlook in this process [7:55]
- A few unique ways that the ideal client can come into play in your business [9:38]
- The next step to take after you have identified your ideal client that will really propel your business forward in terms of generating top-quality leads [11:19]
Quotes:
“This is such an important piece of your business. If we skip this step in identifying your ideal client profile, it can really impact the potential growth for your business because things are not going to be aligned.” [Cherise, 4:07]
“Your ideal client profile should be used to structure your business. Your ideal client profile impacts everything, from your services and pricing, to your marketing and overall growth.” [Cherise [6:07]
“Your ideal client’s profile is going to guide your marketing efforts, help you target the right demographics, have the appropriate messaging to attract the right individuals, and then make sure you’re being strategic with your budget.” [Cherise, 6:58]
“Identifying your ideal client profile can help ensure that your brand values and missions are aligned with those of your clients.” [Cherise, 7:33]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why Nicole says that there is a dire need for business education in the industry [2:36]
- Some of the reasons that so many studio owners believe it is their marketing efforts that are lacking, and not their sales process [10:33]
- How recurring revenue is the single most beneficial tool in small business growth, and the parts of the sales process that will help you keep your clients [15:51]
- Nicole talks about why a front desk staff is a critical piece to any fitness business, plus a look at a process she uses called “Role Alignment” [27:34]
- The easiest sale in the world that happens to be a tremendous missed opportunity for so many yoga studio owners [30:59]
Quotes:
“I wanted to go into studio ownership differently than I had seen my previous bosses do because I wanted it to be my career; I didn't want it to be a little blip in my life.” [Nicole, 5:07]
“Being an entrepreneur in any sort of way requires a certain level of belief in yourself, a certain amount of risk tolerance. I think that’s something that we all need to possess, because you’ve got to have a thick skin and you’ve got to take the successes and the failures.” [Nicole, 7:23]
“Trying to get more butts on mats or more bodies through the door, is in a lot of ways like lighting your money on fire. Most people think that they just need more volume. Sometimes that is true, [but] most of the time what they actually need is to keep the clients they have.” [Nicole, 13:38]
“Sales are about relationships. People need to know, like and trust the people they're doing business within order to say ‘yes’ with their dollars.” [Nicole, 21:01]
LINKS:
Nicole’s Website & Instagram
Her Free Mini-Trainings
The Profitable Studio Community Facebook Group
Profit First & Fix This Next by Michael Michalowicz
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The parts of the app that Nick considers core to a company’s brand [2:50]
- What elements of the app you should consider updating on a regular basis [6:19]
- A few items that you don’t have to refresh as frequently, but are still important to be aware of [9:18]
- Something to keep an eye on if you are a branded app [11:35]
- Things you can do to cleanup or tie up loose ends with your branding [14:35]
Quotes:
“We have a weird casing for fitDEGREE, where it’s all lower case for ‘fit’ and all upper case for ‘degree’, so I really make sure that when I’m creating a new account for a new studio sign up, that I’m going to their website and following the branding of the casing.” [Nick, 3:41]
“Who’s actually on your staff? The fitness industry has a pretty decent rate of turnover, and that’s bound to happen. Did you actually deactivate your team members? If they are in a ton of your imagery, whether it be your class imagery, your offers, or anything you have out there in the Universe, are you ok with them still existing there?” [Megan, 8:04]
“That’s when I would look at the logo. It’s really tough when you make a change in your logo and now you have to remember everywhere that logo is.” [Nick, 9:18]
LINKS:
Om Mushroom Coffee Latte Blend
FORM {yoga}
Pixality Design
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Some creative methods to help you get in the right headspace to create your business identity [1:51]
- Free and paid resources you can use in this process and to get creative with your business identity [5:47]
- How to approach workshopping your brand and relaunching it to your community successfully [8:30]
Quotes:
“Using prompts or questions to stimulate your thinking can be really helpful to get to that next step after a brain dump.” [Cherise, 2:44]
“I don’t think we can underestimate the value of mentorship. This could look very different, but I think sometimes people are just nervous to ask.” [Cherise, 5:48]
“If you’re starting a new business and you’re in the branding and business identity process, you really do want some kind of expert or someone who has opened a business before [to help you], because you want to start the business off on the right foot.” [Cherise, 7:34]
“If your business is doing a complete rebrand which targets a different demographic, then it is super important that you start your rebrand exercises from the very beginning, to ensure that everything aligns.” [Cherise, 9:09]
LINKS:
ChatGPT
Fiverr & Upwork
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A bit about what Michael does and the help he offers his clients [7:45]
- Why the very first step in your retention sequence for intro offers should be an email [13:24]
- The second part of the retention sequence and how you are not yet selling at this point [17:18]
- The reasons that it’s always so important to remind people why they joined your studio in the first place [23:15]
- A way that you will be able to tell if a member on an intro offer will remain a client after it ends [24:28]
- How you can use an unlisted offer to succeed in retaining more new clients [25:48]
- What ChatGPT and why you need to use it in your business [32:52]
- Michael’s top 3 tips for opening a studio successfully [39:33]
- A common pitfall that he sees when people are opening a new studio [47:15]
Quotes:
“Just let people know they will get an email if they’re purchasing on the phone or in person. Going into a fitness studio is intimidating, that’s what I always found. I always used to say [that] getting through the doors is the hardest thing, and once they get through those doors, I’ll take care of them and they’re going to be good.” [Michael, 13:35]
“I know many studios that are willing to switch studio software, but they are not willing to give up their marketing suites.” [Michael, 22:00]
“People come to yoga for some type of change, either mental change, physical change, to be more flexible or to de-stress. People might have been coming for two weeks and get out of the habit a little bit, so you need to kind of remind them why they came.” [Michael, 23:35]
“If they’re not coming multiple times during the intro offer they will not purchase; they will not become a member.” [Michael, 24:28]
“Before opening a studio you have to do the research, that there’s an audience that’s going to support what your vision and dream is.” [Michael, 47:30]
LINKS:
Michael’s Website & Instagram
His Podcast & Free Resources
Michael’s Free Retention Planner
ChatGPT & Midjourney
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The integration partners that we work with at fitDEGEE, some of the services that each can provide, plus the pros and cons that we’ve seen by using them [1:54]
- What the perks are of utilizing integrations instead of trying to do everything manually [7:56]
- How the integration partners we use help our clients’ business and identify [9:46]
Quotes:“When someone comes to your studio, they’re going to be a member for life, that’s the goal. With ClassPass, you’re getting the identity of a studio hopper. They might be trying to find their home or they might also just be happy with studio hopping and visiting you a few times a month, or maybe only once or twice a month.” [Nick, 4:45]
“You can put a lot of thought into these automations and make them seem very personal and very branded, and guess what they’re not going to have? They’re not going to have a typo, they’re not going to be delayed, or they’re not going to get missed because you got busy.” [Nick, 8:22]
“They’re not missing a point of any of those because it’s automated and you’re not doing it yourself, and now it’s giving the client the feel of community or whatever you’re trying to get across in that drip.” [Nick, 10:05]
LINKS:
Mailchimp
LoopSpark
Zapier
Perkville
ClassPass
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What a mission statement is and the 3 key components that are found in one [1:51]
- A few tools and exercises you can use to help define your own mission, vision and values [6:40]
- Why you need to define your mission statement, and how doing this will help you business [11:43]
- A reminder about why being clear and concise is key when it comes to mission statements [10:22]
Quotes:
“[Your mission statement] should illustrate uniqueness and invoke emotion through your values, and I think this is important because you want to have your mission statement be unique.” [Cherise, 3:05]
“When we’re talking about the fitness industry, there needs to be feeling. There needs to be emotion; we are impacting people’s health and wellness, and that’s a big deal.” [Cherise, 7:26]
“I think it’s super important to go back to being clear and concise [with your mission statement]. Less is more with this, because if it’s a big lengthy statement, it almost becomes confusing.” [Cherise, 10:22]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How Chris became a fractional integrator for companies running on EOS [2:02]
- Defining “integrator” and “visionary” and what their roles look like within a business [7:18]
- What the “Delegate or Elevate” process is and how it can be used in your workflow [12:52]
- The way to decide and identify who the delegated tasks go to and how to make that process easy and transitional [17:57]
- As an integrator, Chris talks about the different stages in business that requires integrator and what stage she focuses on in her business [28:44]
- The reasons why Chris is in this type of business, and what she enjoys the most from the work that she does each day [34:19]
Quotes:
“I saw firsthand how a solid foundation is imperative to scaling any sort of business.” [Chris, 3:03]
“Every successful business relationship has a visionary and an integrator. If you have two visionaries, nothing actually gets done. If you have two integrators, there is probably not much innovation. You do need this complementary act to really be successful.” [Nick, 5:52]
“Delegating and elevating is a great tool to do on your own, but it is also a great tool to do as a team, because in a good-natured way you can kind of call BS on each other and fill in the gaps.” [Chris,16:08]
“I just have this amazing appreciation for entrepreneurs. You know you're sticking your neck out there, you are having the possibility of paying to go to work, something that most people would never ever fathom, and you're taking these financial and emotional risks for basically something that’s going to stimulate our economy.” [Chris, 34:43]
“Moving these blockers, creating these processes, creating this structure no matter how big you are, it is going to make you enjoy going to work every day. It is going to be the heavy lifting upfront, but then you’re going to be smooth sailing.” [Nick, 36:42]
LINKS:
Chris’s Instagram & LinkedIn
Her YouTube Channel
EOS Website & How to Be a Great Boss Toolkit
Accountability Chart Vs. Organizational Chart (EOS)
GWC (EOS)
Traction by Gino Wickman
Process! by Mike Paton and Lisa González
Who Not How by Dan Sullivan
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What the sales process looks like from Nick’s perspective when he is working with potential clients for fitDEGREE [1:41]
- What you can expect to receive with a fitDEGREE branded package [3:15]
- A breakdown of the current pricing for the fitDEGREE branded app [4:27]
- The bonuses and selling points of being branded versus being on the standard fitDEGREE app [5:17]
- Why we think it makes so much sense to go the branded route [8:13]
- Some reasons why the branded app might not be the way to go for someone [10:19]
Quotes:
“It’s a very consultative approach. We just want to create a win-win when we’re selling a branded app, or really the fitDEGREE software in general, because my worst fear is that someone goes onto the fitDEGREE platform and within 3 to 6 months is not happy.” [Nick, 1:54]
“It’s really about setting your business up for success for the long run, not 3 or 6 month trials, but for years and years to come.” [Nick, 2:49]
“When you decide that you’re ready to upgrade to the branded package, you’ll have your own branded app, the ability to customize your website widgets to your brand look and your brand colors; you’ll have the branded transactional emails, and you’ll have a branded admin for your staff.” [Nick, 4:07]
“You don’t need to even introduce the brand fitDEGREE. You just say your brand name, and hopefully this gives a bigger than life kind of appeal to your clients. It makes sense, and it kind of lines up with the boutique experience that they’re downloading your app.” [Nick, 5:58]
“It just made sense that if someone is hesitant about downloading an app, they’re probably going to have more trust and there’s going to be less steps if you just say, ‘of course, you’re going to download our app, here’s the QR code to scan [with] your phone and boom, it pops up.” [Nick, 6:35]
“It’s just constant brand recognition that when they open up their phone and they know it’s time for fitness, they’re going to your app and not the fitDEGREE app and going through the studios there.” [Nick, 7:28]
LINKS:
Episode 35: How to Make the Most of my App
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What business identity is really all about [4:11]
- The role that understanding your product and how it relates to your demographic will play in solidifying your business identity [8:59]
- Why determining what you don’t want your business to be is so important in this process [10:07]
- Tips for getting clear about how you want your business to make people feel [11:47]
- The ways that a brand identity may evolve over time, and the best ways to adapt to the evolution [14:21]
Quotes:
“Your business should almost embody a human, or a person. We want people to feel a certain way and have experiences in a certain way, almost as if they’re interacting with this beautiful human but also this whole community entity.” [Cherise, 5:13]
“Be clear about what you want your business to be, and I think this is so important because many people get drawn into the identity of other businesses.” [Cherise, 10:06]
“Be very clear about who you don’t want to be, and then really identify who you want to be without trying to be something that doesn’t really align with either who you are as an individual, or who you want your business to be.” [Cherise, 11:34]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A look at who Lauren is and what she does in the fitness industry [1:54]
- How exercise needs differ based on age and gender [5:08]
- The importance of cross-training and modifying your workouts often [9:49]
- What Lauren does to encourage people to workout using more than one modality [10:59]
- The way that she became a multi-modality trainer and got started in business doing this [14:50]
- The moment when Lauren realized that she was passionate about teaching other instructors [18:47]
- Some of the challenges she faced in both the brick-and-mortar and online spaces, and how she overcame these obstacles [20:28]
- Lauren’s favorite project that she’s worked on to date [25:22]
Quotes:
“I think that’s why it’s so important for people who are teaching classes, and who are calling themselves personal trainers, to actually have legit certifications and to go through real training, and make sure they have it down pat before teaching a class of 20-plus people.” [Montse, 9:53]
“Our bodies need to do a lot of different things. We do a lot of different things in our everyday lives, and at a certain point, probably earlier than a lot of us want to admit, our bodies can only handle so much.” [Lauren, 11:19]
“If our goals are really health-oriented and overall wellness-oriented, we can definitely argue that there are certain fitness modalities that are better for certain goals.” [Lauren, 12:33]
“If you’re going to have a successful virtual studio, then you really have to be conscious of how you are going to replicate the community that people feel in an in-person studio, [but] virtually, because if you don’t you’re going to have people join and cancel because they think nobody notices.” [Lauren, 23:10]
LINKS:
Lauren’s Website & Instagram
Globals News Article, Best exercises for women by age: What to focus on in your 30s, 40s and beyond
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Windows of registration and setting the standards for your app and your kiosk [3:31]
- How to optimize payment option processes and why this is so important for the overall client experience [6:38]
- The different ways to ensure the different aspects of your cancellation options are optimized [9:34]
- Ways to use video and imagery to improve the overall client experience [12:04]
- Why it is a disservice to your business and your clients to not take advantage of your description section [13:39]
- The reasons you’ll want to ensure the difficulty level and location are in your descriptions for all to see [15:47]
Quotes:
“You want to make sure that from the moment the client begins exploring your class options, you are set up for success on registration, cancellation and payments. Those are three big things that clients are concerned about when moving through this process.” [Megan, 0:51]
“Payment options are big to consider, and for client experience as well, when they’re going through that registration process they need to know what they owe you.” [Megan, 6:47]
“You can add images and videos, and this is really cool because it’s the class, not the instructor. So you can have a picture of the class, you can have a video of the class, and then down below that there could be a picture of the instructor, with a description of the instructor.” [Nick, 12:51]
LINKS:
Episode 105: One-on-One Service Optimization
FORM yoga
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to identify utilization within your studio to get a good pulse on the culture of your in-studio community [1:43]
- The way to get a read on energy and engagement levels inside your studio [5:35]
- Cherise’s thoughts on using post-class member conversation check-ins and staff check-ins to keep a pulse on your studio community [7:06]
- Tips for combating the negative trends that may occur within your studio [9:32]
- What to do about toxic clients and how to have an open dialogue with them [12:25]
- Strategies for rewarding your studio that's always striving to trend positive [16:58]
Quotes:
“There are far too many studio owners that when I say “what is your utilization”, they don’t know. You’ve got to know when it’s high, and you’ve got to know when it’s low. Knowing those trends allows you to make decisions on what else you need to be doing during that time of year.” [Cherise, 4:51]
“People would walk in the door, stand in line, no one was talking and the trainers weren’t talking to the clients. It was sad, and it was really hard to watch. If you are attentive and actually honing in on the energy level, you are going to see what's happening.” [Cherise, 6:15]
“You have to be ok [with] saying this is a place of support and positivity, and we have clients and staff who are not feeling that when you are here.” [Cherise, 15:35]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A look at the F45 lawsuit where David Beckham and Greg Norman are suing for $20 million [5:00]
- Lisa’s advice for implementing mini-disclaimers in different ways to your social media platforms [11:50]
- The way that she practices law by aligning with the chakras [17:26]
- Why she says you should bring who you are into what you do, even if it is unconventional [20:35]
- How she is teaching and educating so that her clients come to her proactively, instead of reactively [24:55]
Quotes:
“It depends on the type of social media that you’re doing, but the idea is that you want to have the disclaimer somewhere, constantly, where even if people aren't looking at it every minute, it is there for them to see and you have it connected to that account.” [Lisa,16:01]
“When you start using a contract, a waiver, a disclaimer, or an LLC or what not, you actually show up differently in your business because it's almost like you can exhale because you know that these documents have your back.” [Lisa, 19:14]
“I’m still working in states where I’m licensed, or hiring other lawyers to help in states where I’m not licensed. I’m still following all the rules, it’s just that I’m adding this flavor to the law to help people understand it can be loving, safe, spiritual and energetic, and just feel a little more friendly than the typical interaction with a lawyer.” [Lisa, 22:31]
LINKS:
Book a Free 20-Minute Call with Lisa
Her Instagram & Facebook
Lisa’s Podcast & Book, Easy Legal Steps
Article on the F45 Lawsuit
Linktree
Episode 97: Industry Tea with Niki Riga
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Tips for optimizing the title section for one-on-one booking [3:20]
- How to create the description part of your one-on-one service by using photo and video, and what you can do to minimize any confusion clients may have here [5:11]
- Our thoughts on if you should list on-on-one services on your fitDEGREE app, even if they are not the core of your business [7:10]
Quotes:
“I think in this one-on-one service optimization, it’s like creating certainty throughout the registration and payment process for the one-on-ones.” [Nick, 3:11]
“Put a picture or video of what they should expect, put a description that lets them know exactly what they are going to receive, and if you’re going to allow them to book, make sure you have ample availability.” [Nick, 5:50]
“It’s important to recognize if [one-on-ones] is a strength or a weak point in your business. If this is a strong suit for your business, display it and be proud of it.” [Megan, 8:44]
“It's good to know that the one-on-one services are not just for paid services, they can absolutely be free services that clients can book themselves into.” [Nick, 10:37]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why you need to stay on top of trends and trainings without losing focus on the core of your business [1:40]
- Cherise talks about polls, focus groups and pop-up classes when gauging trends [3:33]
- The ways that keeping up on trainings and certifications will benefit your business, staff and clients [5:20]
- What you can do as a studio owner to stay on top of trends and new trainings [7:41]
Quotes:
“Although it is really important to poll your community, often polls are not accurate on what your community actually wants. We do polls, but I like more or less taking focus groups with my consistent long-term members.” [Cherise, 3:33]
“You don't necessarily want to be the first one to do something because you don't know if it's going to stick, so I always tell my clients to try pop-up classes. Offer a pop-up or a workshop once a month, every month, and if it sticks and starts really growing and you have a waitlist, maybe it’s worth adding to your consistent schedule or adding as a new service.” [Cherise, 3:53]
“Continuing education should really be a priority in every fitness business. I think often this is something that we forget about, especially owners that are really hands-on and in the business everyday. Before you know it, you’ve been open [for] two years and no one has done ongoing training.” [Cherise, 5:33]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to approach starting to plan for this upcoming new year [5:49]
- Optimizing the different directions that you want to go within one master calendar [9:34]
- Stephanie’s top 5 segments that a studio should focus on [18:05]
- Her thoughts on promotions and challenges, and why and how you can use them in tandem for incredible results [20:24]
- Breaking down the year in the lens of existing clients [22:34]
- Identifying when to ramp up new client promotions and events [26:27]
- What to keep in mind around staff development [28:52]
- Ways to tie the narrative of promotions and challenges back to the planning of your calendar [32:08]
- Final thoughts on community events and building camaraderie [35:51]
Quotes:
“Me being any type of organized makes me naturally feel successful before I have even taken a step.” [Stephanie, 6:20]
“I always feel like I work with studio owners who have such great ideas, but we don't take the time to plan ahead for them, therefore we feel like they were a failure.” [Stephanie, 11:58]
“If it is your narrative to increase your retention, if it is the narrative to increase your auto pay, I think that comes with providing value in perks to encourage people to do that.” [Stephanie,16:11]
“There’s a difference between me as a studio owner marketing myself, my classes, my value and my studio, and someone is going to hear something completely different from a public relations point, from someone who is a client of mine speaking on my behalf. Whatever you can do to nurture that relationship, [do it], because the existing clients that you have are the best promoters and the best marketers that you can ask for.” [Stephanie, 23:18]
“It also helps if you kind of maybe pinpoint pain points or issues that could be coming up, before they become so much of where that difficulty of that awkwardness in the conversation could happen.” [Stephanie, 31:00]
LINKS:
Stephanie’s Website & Instagram
fitDEGREE’s Studio Intelligence Summit
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What some of the benefits are of being an admin who is also active on the client facing app [2:22]
- How your business can be negatively affected by not being involved with the client app [5:30]
- Our thoughts on whether you need an account on the app in order to be a successful admin [7:59]
Quotes:
“It starts in the onboarding process. As you're creating your pricing schedule, as you're creating your pricing options, you should be previewing those things on the app as you're creating them.” [Nick, 2:38]
“One side of it is the client experience and knowing how to help them with certain things, and the other side of it is making sure that the digital brand that you're trying to enforce from the admin is actually coming through on the app.” [Nick, 6:55]
“I think it's a relatively simple thing [to be on the client app]. There's a common term in business which is ‘low hanging fruit.’ This feels like a low hanging fruit activity to really improve your experience, and to make sure you're not leaving anything on the table.” [Nick, 8:15]
“How can you really truly be immersed in your own business without literally being immersed in it [by] downloading the app, registering for sessions, cancelling your own registrations and really feeling the full client and business owner side of things?” [Megan, 9:01]
LINKS:
https://app.fitdegree.com/
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why it’s so necessary as a studio owner to keep a pulse on the other local businesses that surround you that are not a part of the fitness community [1:41]
- A few of the options you have when in terms of collaborating with the businesses around you [3:22]
- Something that Cherise has been noticing the past few years, and why she believes it is a step in the right direction for our industry [3:37]
- A reminder how we don’t have the full picture on how another business is doing just by its outside appearance [4:48]
- The best ways to go about keeping a pulse on the local business community as a whole [6:06]
Quotes:
“Local businesses in your community should be a part of your growth strategy, and should absolutely be at the top, because we’re not necessarily having to invest in paid marketing dollars; this can really happen organically.” [Cherise, 2:08]
“People trust their local businesses, so if a local business has positive things to say about your gym or studio, that is going to lead to referrals.” [Cherise, 2:20]
“Reach out to that salon, reach out to that nail place and get creative with your partnerships. Make sure they’re aligned with your culture and they’re a good fit, but you’re not limited.” [Megan, 3:22]
“I think you just have to really think about what businesses you use on a regular basis as a consumer and what businesses align with your demographic, and really just start collaborating.” [Cherise, 4:12]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Details on the vote for the next fitDEGREE feature buildout! [2:04]
- How you can get access to a LIVE tally [3:32]
- A look at the five projects/updates you can vote for [4:58]
- The updates that could be made to our waitlist policy [7:22]
- What a tag management system is and how it could be implemented [10:19]
- Some ways we could rebuild website widgets and add new updates [13:20]
- How we could use competitions within fitDEGREE [17:45]
- What spot booking could look like [20:30]
Quotes:
“As a team, fitDEGREE commits to having something that we consider a narrative, a commitment and a task. Our narrative here at fitDEGREE is to become your clients’ favorite app and your best software decision.” [Megan, 6:08]
“Our tasks are just following through on those features that you request frequently and you want us to move forward with. So, our tasks are creating and adjusting and maintaining an ecosystem where you can have a positive culture and community in your business.” [Megan [6:57]
“We want to digitally support you. We are not building a software with our own agenda, we want to digitally support what you are doing at the studio.” [Nick, 8:44]
“To be frank, our [website widgets] are better than most of the competition out there, but if you were to ask Daniel, our CTO, they are absolutely not up to the standards that we want to have at fitDEGREE.” [Nick, 13:59]
“How cool would it be if you could share your milestone to social off of fitDEGREE for other people to see, and hopefully that brings you more clients too. I think there is a lot to do here; I’m now making this go from a 3-month buildout to a 6-month buildout, but I think by the end of it it could be really, really cool.” [Nick, 20:10]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why an app for your business is a key tool to take advantage of, and how it can help aid your sales process [0:46]
- Pricing menu standards that people should be leveraging with their app [3:26]
- Why it is important have a membership contract available to users [3:54]
- The importance of implementing imagery and video where possible within your app [6:19]
- How you can approach leveraging and customizing app home buttons [11:19]
Quotes:
“To be completely honest, your app and your website are your core storefronts, and many studio spaces do not have their staff implementing sales as their core strategy. Because of this, your app can speak volumes about your business and assist in the sales process.” [Megan, 0:46]
“I feel like there is nothing more of a turn-off for working with a business than finding their website either doesn’t exist, or is poorly maintained, and I feel like the same goes for their app.” [Megan, 1:36]
“A lot of apps will allow you to add your own flair, and it is surprising how many people are not leveraging it.” [Megan, 11:19]
LINKS:
Episode 94: Industry Tea with Connie Holen
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What we are really talking about when we say that studios need to keep a pulse on the local fitness community [2:07]
- Cherise’s advice on reaching out and connecting with other businesses in your community, and what you can learn by doing this [2:32]
- How the fact that no two studios are completely the same can play into your favor [4:30]
- Ways to stay informed on consumer behaviors and what Cherise would like to see more of from studio owners [6:59]
- Action steps to take if you are the one that is ahead of the curve [9:09]
Quotes:
“I'm a firm believer that local market research is such an important responsibility for either the business owner or the studio manager, and you can even get your team involved as long as we are really clear about expectations.” [Cherise, 2:40]
“I really do think that if you approach this from a collaborative perspective, it could open a lot of opportunities for learning, cross-marketing and growth for all the studios involved.” [Cherise, 7:38]
“Consumers want to know that they’re getting quality products and services, that’s just reality. Everyone wants quality products and services, and they want to have a voice, but I think that this is super important in our industry. I think sometimes business owners are so focused on growth and what they need to be doing that they’re not including their clients in the conversation.” [Cherise, 9:18]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The rise of virtual reality and the integration efforts studio owners are implementing, plus what Niki is seeing in the studios and where she thinks the owners’ efforts should lay [5:44]
- Megan talks about an article from Fitt Insider regarding trainers are becoming certified or licensed in different areas to provide their clients a one-stop shop, including holistic wellness [12:56]
- The theme of Niki’s business model and how she made her studio “limitless” [17:51]
- A few common owner pain points in the industry that she has heard from her clients [20:05]
- How Niki has discovered through experience that what clients are asking for isn’t necessarily what they need [25:05]
- Why you can’t afford to not have a coach if you’re in a business [32:37]
Quotes:
“Unfortunately, if your business isn't doing really well in retention, conversion and those spreadsheets, you don't really have a business. You’ve got a really expensive hobby.” [Niki, 3:00]
“A lot of times, we start yoga studios because we love yoga. Unfortunately, owning a business is like two percent yoga and ninety-eight percent all of the other stuff. Then the business owner gets frustrated because now they’re not doing what they love, and they’re also not doing the business side well.” [Niki, 3:42]
“I think that virtual often dilutes your focus. I think it has a place, but if it's taking too much of your effort or your time and your focus away from your paying customers who are willing to go in, I think it could be splitting your focus too much.” [Niki, 8:59]
“What you're saying is you need more leads; what I'm hearing is you need a better process of asking that client to stay, because if you don’t ask, the next studio will.” [Niki, 21:34]
LINKS:
Niki’s Website & Instagram
Her Blog Post, Stop Doing it All: 4 Partners to Help Your Fitness Business Grow
Fitt Insider
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why retention is one of the key metrics you should be tracking for any business with a service [2:29]
- Nicks shares three jaw dropping stats on retention to be aware of [3:57]
- The ways that reports within fitDEGREE on new clients and returning clients can help with your retention [6:42]
- Utilizing the check-ins reports in fitDEGREE [8:25]
- A look at the routine breakers report and what it can tell you [9:00]
- Creative ways to get your staff to assist with retention [11:02]
Quotes:
“If you don’t have good retention, you are not going to have a sustainable business, so you must be tracking this to ensure that you remain on a positive trend.” [Megan, 0:47]
“We count a client as alive as long as they’re coming within 20 days of each visit. Once they don’t come to your studio within 21 days, we count that as a death within fitDEGREE.” [Nick, 7:33]
“If you go into your reports and you go into clients, and then you go into routine breakers, this report was literally built to maintain retention. Someone shows up on this report if they come three weeks in a row, and they’ve come at least twice per week three weeks in a row.” [Nick, 9:02]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why you really need to be planning ahead for your retention efforts as a studio owner [1:11]
- How reviewing and gathering data from last year’s rates of conversations will help with retention [1:59]
- Tips to help prepare for retention efforts in the new year [4:15]
- Some retention strategies Cherise is seeing being used right now in the industry [7:30]
Quotes:
“Unless we are testing and tracking, we are not going to know what is happening with our retention. You really have to be looking at your conversion rates to focus on what is happening with current client retention.” [Cherise, 2:23]
“We’ve got to have relationships, if we are asking people to commit to us and stay with us and not leave us, we have got to be part of that relationship as well.” [Cherise, 5:03]
“You are not going to be the cheapest studio out there, you’re not. Boutique studios don’t have the marketing budget like big box gyms and franchises do, that is just the reality, so you’ve got to go above and beyond with your value.” [Cherise, 7:14]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why you really need to be planning ahead for your retention efforts as a studio owner [1:11]
- How reviewing and gathering data from last year’s rates of conversations will help with retention [1:59]
- Tips to help prepare for retention efforts in the new year [4:15]
- Some retention strategies Cherise is seeing being used right now in the industry [7:30]
Quotes:
“Unless we are testing and tracking, we are not going to know what is happening with our retention. You really have to be looking at your conversion rates to focus on what is happening with current client retention.” [Cherise, 2:23]
“We’ve got to have relationships, if we are asking people to commit to us and stay with us and not leave us, we have got to be part of that relationship as well.” [Cherise, 5:03]
“You are not going to be the cheapest studio out there, you’re not. Boutique studios don’t have the marketing budget like big box gyms and franchises do, that is just the reality, so you’ve got to go above and beyond with your value.” [Cherise, 7:14]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- More about Connie and her connection to fitDEGREE [2:26]
- Why it is so often a struggle for business owners get their website up and running [3:56]
- Some of the top reasons businesses today absolutely need a website [8:48]
- The role social media plays with the younger generation in terms of searchability [14:19]
- A few different basic website builders that exist today [16:27]
- What led Connie to decide to design exclusively using Squarespace [19:53]
-
Her thoughts on what are the most important elements of an effective website [24:43]
-
Our thoughts on whether websites should list prices or price ranges for their offerings or not [29:15]
-
Connie’s tips to get clients started on their journey to having a better website [30:34]
Quotes
“When business owners talk about their website they think about the colors and how it is going to feel and how the photography is going to work. That is all super important and that’s what builds that credibility and makes people feel like they are in the right place, but if you don’t get found in the first place then that is where you need to start.” [Connie, 11:33]
“The success of your business is the success of your marketing efforts. Let’s start with that low hanging fruit, and those people who are looking for your services.” [Connie, 12:26]
“With the fitness studio owner in mind, you need a website that can embed functionality from third-party platforms like fitDEGREE, and you need some things that you can grow and that is flexible for you.” [Connie, 18:29]
“If you’re sliding in stock photos that aren’t [of] your real space, you’re crossing a line of not building credibility, and in fact, killing any trust that you have.” [Connie, 28:12]
LINKS:
Connie’s Website, Instagram & YouTube
Her LinkedIn
Squarespace
Website Builder Expert
https://www.wix.com
https://www.godaddy.com
https://www.weebly.com
https://zyro.com
https://wordpress.com
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A closer look at the admin sales pipeline [2:57]
- How to use the intro offer funnel report in fitDEGREE within your sales pipeline [5:18]
- Ways you can tie the intro offer report in with the check-in report [7:14]
- Integration partners and automation that will help optimize your sales pipeline [8:34]
- Tips for monitoring and re-evaluating your sales pipelines [13:38]
Quotes:
“They don’t leave your sales pipeline until they say no. If they’re ignoring and ghosting you, they’re still in the sales pipeline because they have not told me no. That’s not me hoping they’re going to tell me [no], you have to find an organic natural method to get someone to tell you whether they are interested or not.” [Nick, 4:14]
“The intro offer is part of your buyer’s journey, and it is a significant piece because showing interest through Instagram and showing interest through a free event, [there’s] not much skin in the game, but the intro offer is now skin in the game.” [Nick, 6:14
“Before you just buy Loop Spark or any kind of automated communication, are you ready for it? Are you ready to put in the time? Because you think you’re doing something good for your business by putting some automation in, and then you kill your business faster by not keeping up with what you put out there.” [Nick, 12:39]
LINKS:
https://loopspark.com
www.pipedrive.com
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How increasing sales doesn’t mean discounting prices [2:34]
- Some of the ways that discounts can negatively impact your revenue goals [4:04]
- The significant effect that discounts have on accurately setting revenue projections [5:21]
- Why tracking and identifying trends over the past year is key [8:55]
- Tips and strategies for empowering your staff to collaborate and contribute ideas to generate sales [11:40]
- Our thoughts on what is the single best approach for increasing sales in the new year [14:04]
Quotes:
“Consumers want the best deal, but it really does undervalue our services when we’re just giving discounts all the time.” [Cherise, 3:23]
“If your members are paying something differently and they start talking to each other, that’s going to be a nasty conversation you are going to have to deal with.” [Nick, 8:30]
“There might be certain things that perform better at certain times of the year, but unless we test and track, we are not going to know.” [Cherise [9:18]
“Bonuses and sales challenges can be a fun thing if you set people up for success and not set unrealistic expectations.” [Cherise, 12:42]
“Maybe they’ll have a unique idea that will help convert intro offers. It’s ok to ask for their feedback and for them to collaborate." [Cherise [13:21]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A bit about Demar’s background and what his work focuses on today [2:51]
- His advice for attracting new opportunities, specifically as a new fitness trainer [4:48]
- What Demar’s spin instructor trainings look like outside of the studio he works at, and how they came to be [7:33]
- Where he sees the fitness industry going in terms of in-person services [11:33]
- The significant role that marketing now plays for spin boutiques [21:15]
- The story of how Demar initially got involved in the spin cycling industry [31:36]
- His plans for the upcoming year, plus the way that Demar is looking to link fitness with the music industry [39:07]
Quotes:“The biggest thing I’ve been telling everybody for X amount of years now is just to say yes to opportunities, even though the opportunity may not give you much, as fast as you think you think you’d want it.” [Demar, 4:48]
“People want to feel re-inspired, motivated and ignited again, because it’s easy to get burnt out. When you’re in a spin environment and you’re feeling the same thing, hearing the same kind of music and seeing the same kind of people, it’s so easy to get burnt out.” [Demar, 8:26]
“Marketing plays a big role now into how the spin boutiques are starting to capitalize on their moment, and not sit on the wayside.” [Demar, 21:26]
“I want to link fitness and the music industry together, to the point where it goes hand-in-hand. We work out, hang out, and then after is the actual concert. So, if you’ve already bought tickets to the spin side, you get the VIP tickets to be towards the front of the crowd when the next set comes on for their actual show.” [Demar, 39:07]
LINKS:
Demar’s Instagram & Podcast
Best Cycling Classes (Shape, Aug/22)
Indoor Cycling Workout Classes Industry in the US - Market Research Report
fitDEGREE’s Business Portal]
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The difference between “lost leads” and “cold leads” [1:29]
- Why we are really talking about the need to focus on capturing lost leads [3:06]
- When you should consider a lead “lost” [3:33]
- Ways to locate lost leads within the fitDEGREE platform using specified reporting [4:32]
- What to do right now to recapture lost leads [6:34]
Quotes:
“There is nothing worse than pouring your time, effort and income into gaining leads that fall off the wagon. That being said, there are always ways that you can put in some additional effort to recapture those lost leads.” [Megan, 0:47]
“Do something as simple as reach out with a phone call or a text message, because people are aware of you. You’re not going to be someone brand new that they have no idea about.” [Nick, 7:25]
“Reach out to them as a human being, making sure they are in a good space. Maybe they didn’t come back because something dramatic happened. [Nick, 8:06]
“Every question you have, at a very high level, is just asking permission to ask another question. That’s just kind of how I like to think about recapturing people, is that we are humans first and we make purchases second.” [Nick [8:19]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why the "New Year, New Me" promo might not be the promo for you and your studio [2:36]
- Nick talks about the stats he found on new clients in the new year [5:11]
- Efforts that you can focus on besides the “New Year, New Me” gimmick [8:07]
- How you can use this time to re-engage your current clients using challenges and upsells [10:08]
- Our thoughts about “New Year, New Me” sustainability and negative connotations associated with it [12:20]
Quotes:
“That’s a big ‘a ha’ moment when I talk to clients. It’s about quality over quantity, right? The goal should be to drive your ideal client in or retain them like we are doing all year round, the same as every month, and I always have my clients set realistic new year’s’ goals.” [Cherise, 3:29]
“Slow down, because realistically you can only manage so many new leads without losing the quality of what you are trying to give them as an experience.” [Cherise, 3:57]
“I feel like you’re just bringing in the wrong people if you focus on the new year. If you just do you and new people walk in, that’s just business, but if you focus on bringing those people it might do more harm than good. We don’t need gimmicks if we have good business in place.” [Nick & Megan [7:48]
“Lead generation shouldn’t be about a huge rush of brand-new clients with all these extra marketing dollars but you can really focus on what’s happening in your community. I’m a broken record, but business is [about] business partnerships.” [Cherise, 8:40]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What a recent study found regarding longevity and happiness [2:06]
- An upcoming trend we’re seeing around virtual fitness [8:00]
- A closer look at is happening in the current wearable technology market [12:50]
- A conversations on what the future of wearable technology could be [13:51]
- Our thoughts on whether Apple has a vision to break into healthcare [19:18]
- Ali shares about a BINGO competition she held at her previous studio [20:33]
- Montse’s experience running a competition with a retail partner [23:19]
- Why a challenge focusing on consistency works so well for studio members [24:49]
- How Ali started her own gym after not finding what she was looking for in a facility [25:56]
- Montse talks about the need for motivational instructors and a true community atmosphere [28:24]
- What Nick has found as a previous member at the more commercial-type gyms [30:11]
Quotes:
“My two cents is that you have to buy into your wellness and make it a very significant mindset shift that you are going to invest in it.” [Nick, 10:11]
“We’re experimenting, we’re innovating, people see a little bit of a trend and get very excited, but I don’t know [where the fitness industry is headed]. I’d love to fast forward five years and see where it is at.” [Nick [12:17]
“It is all driven by the growing demand for multimedia devices and smartphones, coupled with increasing adoption of fitness trackers and health-based wearables.” [Ali, 13:33]
“I didn’t like how any of those places ran their culture, ran their business, interacted with their customers, so [I thought] if I couldn’t find what I like, I was just going to create what I want to see in the world.” [Montse, 26:09]
“Anytime I go to a gym and it has that vibe of ‘I’m rooting for you to be the best version of yourself today’, that is always exciting.” [Nick [32:00]
LINKS:
https://www.clubindustry.com
Higher Wellness Spending Corresponds to Greater Happiness, Longevity, Per GWI Research - Article from Club Industry
www.bodybuilding.com
https://www.oculus.com
https://www.whoop.com
F45
The Junkyard
https://www.themadisonvibe.com
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why competition is so important, and necessary, in the fitness industry [1:02]
- The reasons that competitions promote self-motivation [3:32]
- How to utilize fitDEGREE to promote and facilitate your referral competitions [4:18]
- Ways to use an attendance competition [5:52]
- What a consistency challenge will look like [6:16
- Why allowing clients to track their own consistency is a good strategy [6:51]
- What really happens when you make a member feel special [10:13]
Quotes:
“Competitions can just break up the monotony and create some urgency for your clients to maybe come in more that month. It can maybe create some urgency for them to get back on the routine if they started to fall off, and hopefully if you’re running a competition, there’s some kind of incentive that makes them want to keep coming back.” [Nick, 1:38]
“You can have referral competitions where it is just total referrals, or you can actually throw a little nuance in there of saying a converted referral is what we’re counting, so that means that actually have to come to the studio.” [Nick, 5:39]
“I think if you have a healthy community going on at your studio, everyone recognizes that it is them against themselves, but also it is nice to win things.” [Nick, 9:29]
LINKS:
Nick’s Instagram Post on Pillars of Community
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The real reasons why so many clients fall off their regular routine in the holiday season [2:23]
- What warning signs will tell you that clients are not prioritizing their fitness journey as the holidays approach [3:31]
- How we can help prevent cancellations during this season as business owners [4:41]
- When not to freeze a membership [6:12]
- Simple ways to create a drive in your clients to stay on their regular routine [7:36]
- What Cherise likes to offer her clients from October to December to help with accountability and education [9:12]
- Why we always need to remember to make things fun [11:56]
Quotes:
“It’s not rocket science. The holidays are busy, with lots of fun distractions like family time, parties, shopping, cooking, eating, and just all the fun stuff. It’s not a bad thing, but we just want to find ways to help our clients stay accountable and the biggest thing we need to do as business owners is get ahead of it.” [Cherise, 2:39]
“As a business owner, you have to be accountable for what you sell them. If you sell them, ‘hey we are going to help you reach X, Y, and Z’ and you are not checking on them, you are going to lose them eventually.” [Cherise 5:25]
“There are lots of ways to get creative with this, and I think it is about getting members excited to come into your business even though there are exciting things happening outside your business.” [Cherise, 11:37]
“Let’s bring the fun, let’s bring the accountability, and let’s really just get these people through this holiday season.” [Megan, 13:54]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Current industry statistics around the percentage of Americans with a gym membership, and how it is linked to the different generations [1:40]
- What we think the fitness industry will look like years from now, despite the short-term pain being experienced [7:18]
- Who will have the best chance to be successful in the fitness industry moving forward [7:35]
- The importance of the intimate experience that boutique studios offer their members, and how this can’t be replaced yet [11:59]
- How studio owners will have to get out of their own comfort zones to survive and thrive into the future [16:07]
Quotes:
“I feel like everyone rags on millennials. I don’t know why millennials are the butt of every joke, but they take up the majority of the space as gym members, as they account for 33 percent of all memberships.” [Megan, 3:39]
“The fitness industry is going to look like what a stock market chart looks like. It’s going to be a blip, there’s going to be pain, and for us right now it feels like forever. Some of us might never come back from this, but in the grand scheme of this, 5 to 10 years from now, it’s going to be bigger than it ever was.” [Nick, 7:18]
“Any technology that’s not used as to what I’ll refer to as a supplement, is to me just going to hit a roadblock. It can’t replace anything, but if I’m a great coach I know what I’m looking for, and I now have an assistant. I can do more things better, but now you don’t need someone with a deep understanding of fitness to take over your classes.” [Nick, 9:45]
“It’ll be interesting to see how studio owners resist [change], because they preach all the time to their clients to get outside their comfort zones, but it’s to get into their comfort zone. Now I’m curious how many studio owners get out of their comfort zone and figure out they need to offer some kind of resistance training that they can’t do, and they have to find an instructor to do that.” [Nick, 16:08]
LINKS:
The future of fitness according to 186 industry leaders at the 2022 Connected Health & Fitness Summit
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Current industry statistics around the percentage of Americans with a gym membership, and how it is linked to the different generations [1:40]
- What we think the fitness industry will look like years from now, despite the short-term pain being experienced [7:18]
- Who will have the best chance to be successful in the fitness industry moving forward [7:35]
- The importance of the intimate experience that boutique studios offer their members, and how this can’t be replaced yet [11:59]
- How studio owners will have to get out of their own comfort zones to survive and thrive into the future [16:07]
Quotes:
“I feel like everyone rags on millennials. I don’t know why millennials are the butt of every joke, but they take up the majority of the space as gym members, as they account for 33 percent of all memberships.” [Megan, 3:39]
“The fitness industry is going to look like what a stock market chart looks like. It’s going to be a blip, there’s going to be pain, and for us right now it feels like forever. Some of us might never come back from this, but in the grand scheme of this, 5 to 10 years from now, it’s going to be bigger than it ever was.” [Nick, 7:18]
“Any technology that’s not used as to what I’ll refer to as a supplement, is to me just going to hit a roadblock. It can’t replace anything, but if I’m a great coach I know what I’m looking for, and I now have an assistant. I can do more things better, but now you don’t need someone with a deep understanding of fitness to take over your classes.” [Nick, 9:45]
“It’ll be interesting to see how studio owners resist [change], because they preach all the time to their clients to get outside their comfort zones, but it’s to get into their comfort zone. Now I’m curious how many studio owners get out of their comfort zone and figure out they need to offer some kind of resistance training that they can’t do, and they have to find an instructor to do that.” [Nick, 16:08]
LINKS:
The future of fitness according to 186 industry leaders at the 2022 Connected Health & Fitness Summit
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The three KPI’s you should be analyzing to determine your yearly progress and for future planning [2:38]
- The various reports and the information that is available within fitDEGREE to help with identifying trends in income or client activity [5:43]
- Nick’s advice for how to compile your reports and set yourself up for actual and projected numbers [8:54]
- Why it’s important to get help in creating the spreadsheets and reporting you need to best evaluate your yearly progress [12:09]
Quotes:
“I feel like it is important as a business to know what trends and information we are looking for, to evaluate yearly progress and project future growth.” [Megan, 2:38]
“Last year, I felt like this was a big maturity step in our software. It was building this intro offer funnel report that’s going to give you how many intro offers were purchased for a specific date range, if those intro offers are converting, and then what they’re converting to.” [Nick, 6:44]
“This feels like the step from [being a] ‘passionpreneur’ who loves fitness, to business owner, and it’s [about] getting really boring and putting this all on a spreadsheet.” [Nick, 9:29]
LINKS:
https://www.breauxbradleyconsulting.com/
https://www.instagram.com/whycoachingandconsulting/
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The three KPI’s you should be analyzing to determine your yearly progress and for future planning [2:38]
- The various reports and the information that is available within fitDEGREE to help with identifying trends in income or client activity [5:43]
- Nick’s advice for how to compile your reports and set yourself up for actual and projected numbers [8:54]
- Why it’s important to get help in creating the spreadsheets and reporting you need to best evaluate your yearly progress [12:09]
Quotes:
“I feel like it is important as a business to know what trends and information we are looking for, to evaluate yearly progress and project future growth.” [Megan, 2:38]
“Last year, I felt like this was a big maturity step in our software. It was building this intro offer funnel report that’s going to give you how many intro offers were purchased for a specific date range, if those intro offers are converting, and then what they’re converting to.” [Nick, 6:44]
“This feels like the step from [being a] ‘passionpreneur’ who loves fitness, to business owner, and it’s [about] getting really boring and putting this all on a spreadsheet.” [Nick, 9:29]
LINKS:
https://www.breauxbradleyconsulting.com/
https://www.instagram.com/whycoachingandconsulting/
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What it means to differentiate your staff from other local businesses, and what this looks like from a client perspective [1:27]
-
Specific questions to ask about your staff, and what a lot business owners don’t often consider about their team members [4:02]
-
How to determine your hiring budget and identify options or offers to get creative with your budget [5:59]
- Ways to tell if you are recruiting the right people to your team [6:56]
-
How to approach creating a job description that specifically outlines what you need [7:57]
-
Perks or offerings you can provide to new hires as incentive and retention efforts [9:07]
- Why auditing new hires for how they like to receive recognition is a good idea [10:49]
Quotes:
“I think this is such an important conversation for right now. I think we can all agree that staffing is one of the most challenging aspects of being a business owner.” [Cherise, 1:38]
“It takes time to really know how to properly recruit people, and this a great place to start in terms of differentiating yourself from other businesses, is in how you recruit.” [Cherise, 2:08]
“I’ve worked with a lot of business owners who unfortunately fail to see that, because they didn’t properly train their staff, their staff don’t feel confident in their job, which makes them care less. Then they feel not cared about, so it’s a ripple effect.” [Cherise, 8:26]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What it means to differentiate your staff from other local businesses, and what this looks like from a client perspective [1:27]
-
Specific questions to ask about your staff, and what a lot business owners don’t often consider about their team members [4:02]
-
How to determine your hiring budget and identify options or offers to get creative with your budget [5:59]
- Ways to tell if you are recruiting the right people to your team [6:56]
-
How to approach creating a job description that specifically outlines what you need [7:57]
-
Perks or offerings you can provide to new hires as incentive and retention efforts [9:07]
- Why auditing new hires for how they like to receive recognition is a good idea [10:49]
Quotes:
“I think this is such an important conversation for right now. I think we can all agree that staffing is one of the most challenging aspects of being a business owner.” [Cherise, 1:38]
“It takes time to really know how to properly recruit people, and this a great place to start in terms of differentiating yourself from other businesses, is in how you recruit.” [Cherise, 2:08]
“I’ve worked with a lot of business owners who unfortunately fail to see that, because they didn’t properly train their staff, their staff don’t feel confident in their job, which makes them care less. Then they feel not cared about, so it’s a ripple effect.” [Cherise, 8:26]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Nick shares where fitDEGREE is going next and why he’s so excited about it [2:57]
- How Daniel is approaching the process for new social features, plus the important considerations he’s keeping in mind to ensure maximum user flexibility and privacy [9:31]
- What’s happening right now to the social media platforms that exist, and the impact this is having on our industry [16:24]
- Why paid ads alone aren’t the magic bullet for your studio, and what should always be taking priority [23:33]
Quotes:
“That’s where I personally got excited, because the instructors-to-clients feels like a huge gap that’s happening at the studio right now. How does an individual class, the Monday at 5 o’clock class, talk to each other?” [Nick, 3:49]
“Social features were the core part of what we were making. We had a chat [feature] back then, and we had a social feed where everyone could post things, which evolved into the announcement board [we have] today. Priority shifted over time, and we had to kind of push the social features aside in exchange for more business-oriented stuff.” [Daniel, 4:34]
“Each class session kind of has something unique going on that doesn’t need to be brought to the announcement board. So, if you just have a strength-based class or yoga-based class, you can say what your focus is going to be for tonight that’s unique to the class session and doesn’t have to be every week.” [Nick, 6:15]
“Let your clients grow your business, and stop thinking some paid ad is going to do something crazy. If you don’t have a community at your studio, you’re going to be looking for new clients every 6 months.” [Nick, 23:33]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Nick shares where fitDEGREE is going next and why he’s so excited about it [2:57]
- How Daniel is approaching the process for new social features, plus the important considerations he’s keeping in mind to ensure maximum user flexibility and privacy [9:31]
- What’s happening right now to the social media platforms that exist, and the impact this is having on our industry [16:24]
- Why paid ads alone aren’t the magic bullet for your studio, and what should always be taking priority [23:33]
Quotes:
“That’s where I personally got excited, because the instructors-to-clients feels like a huge gap that’s happening at the studio right now. How does an individual class, the Monday at 5 o’clock class, talk to each other?” [Nick, 3:49]
“Social features were the core part of what we were making. We had a chat [feature] back then, and we had a social feed where everyone could post things, which evolved into the announcement board [we have] today. Priority shifted over time, and we had to kind of push the social features aside in exchange for more business-oriented stuff.” [Daniel, 4:34]
“Each class session kind of has something unique going on that doesn’t need to be brought to the announcement board. So, if you just have a strength-based class or yoga-based class, you can say what your focus is going to be for tonight that’s unique to the class session and doesn’t have to be every week.” [Nick, 6:15]
“Let your clients grow your business, and stop thinking some paid ad is going to do something crazy. If you don’t have a community at your studio, you’re going to be looking for new clients every 6 months.” [Nick, 23:33]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Nick talks about some basic marketing techniques that are used in the fitness industry [2:32]
- How to leverage the fitDEGREE admin to support your marketing efforts [4:12]
- Other tools and strategies that studio owners can be implementing with their admin right now [6:18]
Quotes:
“Referrals should be the staple of your marketing. It feels like people don’t consider it marketing and they always want to jump into paid ads, but your clients are your best marketing source.” [Nick, 3:08]
“You can create as many share links as you want and track the data behind them. The data is how many clicks happen and how many people convert off of that click, and if it’s the case of an intro offer or a community event, how many new accounts were created from this link. It’s a great way to see what your most effective channels are” [Nick, 4.47]
“Maybe you can only manage 5 partnerships at a time to keep them really high quality. See what partnership is not yielding any results, drop that partner and go find a new one. What we can do in the admin is just give you the reports, make some data-driven decisions and go out there and make some changes.” [Nick, 7:49]
LINKS:
www.mailchimp.com
www.zapier.com
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Nick talks about some basic marketing techniques that are used in the fitness industry [2:32]
- How to leverage the fitDEGREE admin to support your marketing efforts [4:12]
- Other tools and strategies that studio owners can be implementing with their admin right now [6:18]
Quotes:
“Referrals should be the staple of your marketing. It feels like people don’t consider it marketing and they always want to jump into paid ads, but your clients are your best marketing source.” [Nick, 3:08]
“You can create as many share links as you want and track the data behind them. The data is how many clicks happen and how many people convert off of that click, and if it’s the case of an intro offer or a community event, how many new accounts were created from this link. It’s a great way to see what your most effective channels are” [Nick, 4.47]
“Maybe you can only manage 5 partnerships at a time to keep them really high quality. See what partnership is not yielding any results, drop that partner and go find a new one. What we can do in the admin is just give you the reports, make some data-driven decisions and go out there and make some changes.” [Nick, 7:49]
LINKS:
www.mailchimp.com
www.zapier.com
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What marketing really is all about and why a business owner doesn’t necessarily have to be the person doing it [4:24]
- The difference between between content creation and marketing [6:28]
- Some common marketing methods seen in the fitness industry [8:16]
- How to approach setting up your marketing efforts so that you differentiate yourself from the competition [10:51]
- The importance of reviews and our tips for responding to both the good and not so good ones [14:54]
Quotes:
“There are a lot of things with business ownership that you need to be an expert on, and marketing is one of them. You might not be able to be, and that’s ok. Marketing is a skill set that people spend a lot of time practicing, testing, tracking and auditing, and the truth is, Covid has flipped the marketing world upside down for our industry.” [Cherise, 4:39]
“Marketing can feel very overwhelming, and that makes sense. Try and break it down and focus on what you can do, and if need be, bring in an expert.” [Cherise, 5:16]
“I do think we need to look at what was happening in the beginning of the growth of boutique businesses, and that is community and that is relationship.” [Cherise, 11:00]
“I am all about Business-to-Business relationships, and that can be [getting] out in the community to get you physically in front of other people.” [Cherise, 12:40]
LINKS:
Episode 77: How to Differentiate your Business - Branding
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What marketing really is all about and why a business owner doesn’t necessarily have to be the person doing it [4:24]
- The difference between between content creation and marketing [6:28]
- Some common marketing methods seen in the fitness industry [8:16]
- How to approach setting up your marketing efforts so that you differentiate yourself from the competition [10:51]
- The importance of reviews and our tips for responding to both the good and not so good ones [14:54]
Quotes:
“There are a lot of things with business ownership that you need to be an expert on, and marketing is one of them. You might not be able to be, and that’s ok. Marketing is a skill set that people spend a lot of time practicing, testing, tracking and auditing, and the truth is, Covid has flipped the marketing world upside down for our industry.” [Cherise, 4:39]
“Marketing can feel very overwhelming, and that makes sense. Try and break it down and focus on what you can do, and if need be, bring in an expert.” [Cherise, 5:16]
“I do think we need to look at what was happening in the beginning of the growth of boutique businesses, and that is community and that is relationship.” [Cherise, 11:00]
“I am all about Business-to-Business relationships, and that can be [getting] out in the community to get you physically in front of other people.” [Cherise, 12:40]
LINKS:
Episode 77: How to Differentiate your Business - Branding
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A closer look at each of our own personal health journeys [0:52]
- How body positivity has come to the surfing community [5:34]
- The importance of always being inclusive and selecting motivation language carefully [9:47]
- The ways that Mayweather Boxing and Kick House Kickboxing is a growing vertical in the fitness industry [15:17]
- A new holistic experience in New York City via the Solid Core founder [22:09]
- Our thoughts on multi-modality going to be the future of fitness [23:26]
- Whether or not we believe that multi-modality will be the new franchise model going forward [26:40]
Quotes:
“Be mindful of the language we are using in the studio when we are trying to welcome our people in, and also make sure that they feel welcome and that we are helping them reach whatever goal they have set for themselves.” [Ali, 13:12]
“You definitely don’t want to put people in a position where they are body checking; I feel like that is a major thing. You never know who is walking in the room, and what size, shape, or lifestyle they lead. [Megan, 13:59]
“When I owned the studio and had classes that were multi-modality in a single session, [those] were some of the more well-attended classes.” [Ali, 23:37]
“Part of how you entice new clients is getting them to just fall in love with fitness and fall in love with moving, and [by] offering them opportunities to try out new modalities.” [Ali, 30:44]
LINKS:
https://www.instagram.com/curvysurfergirl/
https://www.clubindustry.com/industry-news/mayweather-boxing-fitness-acquires-kickhouse-franchise-system
https://www.solidcore.co/
https://www.clubindustry.com/industry-news/solidcore-founder-anne-mahlum-launch-new-fitness-brand
https://workhorsefitnessandyoga.com
https://movebreatheperform.com
https://www.orangetheory.com
https://f45training.com
https://spenga.com
https://www.9round.com/
Episode 70: Industry Tea with the creators of DOSED
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A closer look at each of our own personal health journeys [0:52]
- How body positivity has come to the surfing community [5:34]
- The importance of always being inclusive and selecting motivation language carefully [9:47]
- The ways that Mayweather Boxing and Kick House Kickboxing is a growing vertical in the fitness industry [15:17]
- A new holistic experience in New York City via the Solid Core founder [22:09]
- Our thoughts on multi-modality going to be the future of fitness [23:26]
- Whether or not we believe that multi-modality will be the new franchise model going forward [26:40]
Quotes:
“Be mindful of the language we are using in the studio when we are trying to welcome our people in, and also make sure that they feel welcome and that we are helping them reach whatever goal they have set for themselves.” [Ali, 13:12]
“You definitely don’t want to put people in a position where they are body checking; I feel like that is a major thing. You never know who is walking in the room, and what size, shape, or lifestyle they lead. [Megan, 13:59]
“When I owned the studio and had classes that were multi-modality in a single session, [those] were some of the more well-attended classes.” [Ali, 23:37]
“Part of how you entice new clients is getting them to just fall in love with fitness and fall in love with moving, and [by] offering them opportunities to try out new modalities.” [Ali, 30:44]
LINKS:
https://www.instagram.com/curvysurfergirl/
https://www.clubindustry.com/industry-news/mayweather-boxing-fitness-acquires-kickhouse-franchise-system
https://www.solidcore.co/
https://www.clubindustry.com/industry-news/solidcore-founder-anne-mahlum-launch-new-fitness-brand
https://workhorsefitnessandyoga.com
https://movebreatheperform.com
https://www.orangetheory.com
https://f45training.com
https://spenga.com
https://www.9round.com/
Episode 70: Industry Tea with the creators of DOSED
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The amazing benefits of being a branded app inside fitDEGREE [1:22]
- How your branded app will feel like high-level success to your clients [4:03]
- User adoption tips to get your clients on the app right now [5:06]
- A few options for solidifying your brand with the unbranded app [7:04]
Quotes:
“Part of the manifestation process is you might get a branded app to give yourself an actionable step toward the manifestation of your success.” [Megan, 6:18]
“There is so much room for imagery on our app, whether you are on the fitDEGREE app or the branded app, that it blows my mind when people don’t leverage that.” [Nick, 8:02]
“Leverage these things we built. We built them for a reason, and we try not to waste any development time with silly features.” [Nick, 9:57]
LINKS:
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The amazing benefits of being a branded app inside fitDEGREE [1:22]
- How your branded app will feel like high-level success to your clients [4:03]
- User adoption tips to get your clients on the app right now [5:06]
- A few options for solidifying your brand with the unbranded app [7:04]
Quotes:
“Part of the manifestation process is you might get a branded app to give yourself an actionable step toward the manifestation of your success.” [Megan, 6:18]
“There is so much room for imagery on our app, whether you are on the fitDEGREE app or the branded app, that it blows my mind when people don’t leverage that.” [Nick, 8:02]
“Leverage these things we built. We built them for a reason, and we try not to waste any development time with silly features.” [Nick, 9:57]
LINKS:
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What the core focus should be with your branding as a business [1:53]
- How to ensure that your brand is different from other businesses in your community, and the role that personal connections play in this process [4:22]
- An experience that Cherise had with her first business that made her realize that you can’t cater to everyone [9:06]
- Some things you can do in your business right now to stand out from the competition [10:11]
- Ways to find a balance between telling your brand’s story and being the face of the business [11:29]
Quotes:
“Branding is all about showing your demographic in your community who you are. Now, that sounds easy, but it’s not.” [Cherise, 1:53]
“Your brand can’t just be the business. There is a personal connection that’s so important, especially in our industry.” [Cherise, 4:26]
“Your demographic might change over time. Your community might shift and you may have a different demographic that’s in your community, and you need to stay up to part with that.” [Cherise, 6:03]
“You do not have to attract every single person. Your brand is going to attract a certain demographic, and that is ok. You will get people who walk in your door who do not like you, and that is just the world we live in.” [Cherise, 9:06]
“You don’t need to sell yourself as a business owner, but you do need to sell your story, and I think this is super important to talk about.” [Cherise, 11:29]
LINKS:
Episode 70: Industry Tea with the creators of DOSED
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What the core focus should be with your branding as a business [1:53]
- How to ensure that your brand is different from other businesses in your community, and the role that personal connections play in this process [4:22]
- An experience that Cherise had with her first business that made her realize that you can’t cater to everyone [9:06]
- Some things you can do in your business right now to stand out from the competition [10:11]
- Ways to find a balance between telling your brand’s story and being the face of the business [11:29]
Quotes:
“Branding is all about showing your demographic in your community who you are. Now, that sounds easy, but it’s not.” [Cherise, 1:53]
“Your brand can’t just be the business. There is a personal connection that’s so important, especially in our industry.” [Cherise, 4:26]
“Your demographic might change over time. Your community might shift and you may have a different demographic that’s in your community, and you need to stay up to part with that.” [Cherise, 6:03]
“You do not have to attract every single person. Your brand is going to attract a certain demographic, and that is ok. You will get people who walk in your door who do not like you, and that is just the world we live in.” [Cherise, 9:06]
“You don’t need to sell yourself as a business owner, but you do need to sell your story, and I think this is super important to talk about.” [Cherise, 11:29]
LINKS:
Episode 70: Industry Tea with the creators of DOSED
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- ROMWAD and pliability on VOD [2:26]
- How there is a resurgence of people wanting to try more and more difficult poses in yoga, and the direct negative impact this is having on them [6:01]
- Rachel’s take on what she was seeing other studio owners do when facing the pandemic as small business owners [7:03]
- What she is doing now in her two locations, post-pandemic [12:50]
- Ideas for community partnerships and community-building initiatives [14:02]
- The ways that client behavior now differs post-pandemic versus pre-pandemic [17:50]
- Rachel’s thoughts on the possible impact of Lululemon Mirror affecting small studio business or VOD-only studios [22:55]
- The industry now and where Rachel sees the trends going [29:50]
- A closer look at industry changes, from contracts to employees [34:14]
Quotes:
“What I’m seeing now, at least from what I have gathered from the industry, is there is a focus that is shifting from ‘we work out to get strong, to we work out to survive longer.’” [Megan, 5:18]
“I think there has also just been a huge resurgence in people wanting to do very difficult poses based on what they are seeing on Instagram.” [Rachel, 6:02]
“Small business is suffering, as everyone knows, so I think the more friends you can have, the more allies, the more wellness-based other small businesses, the better you are going to be in this kind of post-pandemic reality that we’re now living in.” [Rachel, 15:55]
“People are getting really creative, as they need to be. You know you need to be really nimble, and you need to constantly pivot.” [Rachel, 32:20]
LINKS:
https://leftcoastpoweryoga.com/
https://www.instagram.com/leftcoastpoweryoga/
https://www.instagram.com/leftcoastrachel/
https://www.facebook.com/LeftCoastPowerYoga
https://www.instagram.com/fittinsider/
https://pliability.com/
https://www.patreon.com/
https://linkin.bio/fitdegree
https://shop.lululemon.com/story/lululemon-studio
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- ROMWAD and pliability on VOD [2:26]
- How there is a resurgence of people wanting to try more and more difficult poses in yoga, and the direct negative impact this is having on them [6:01]
- Rachel’s take on what she was seeing other studio owners do when facing the pandemic as small business owners [7:03]
- What she is doing now in her two locations, post-pandemic [12:50]
- Ideas for community partnerships and community-building initiatives [14:02]
- The ways that client behavior now differs post-pandemic versus pre-pandemic [17:50]
- Rachel’s thoughts on the possible impact of Lululemon Mirror affecting small studio business or VOD-only studios [22:55]
- The industry now and where Rachel sees the trends going [29:50]
- A closer look at industry changes, from contracts to employees [34:14]
Quotes:
“What I’m seeing now, at least from what I have gathered from the industry, is there is a focus that is shifting from ‘we work out to get strong, to we work out to survive longer.’” [Megan, 5:18]
“I think there has also just been a huge resurgence in people wanting to do very difficult poses based on what they are seeing on Instagram.” [Rachel, 6:02]
“Small business is suffering, as everyone knows, so I think the more friends you can have, the more allies, the more wellness-based other small businesses, the better you are going to be in this kind of post-pandemic reality that we’re now living in.” [Rachel, 15:55]
“People are getting really creative, as they need to be. You know you need to be really nimble, and you need to constantly pivot.” [Rachel, 32:20]
LINKS:
https://leftcoastpoweryoga.com/
https://www.instagram.com/leftcoastpoweryoga/
https://www.instagram.com/leftcoastrachel/
https://www.facebook.com/LeftCoastPowerYoga
https://www.instagram.com/fittinsider/
https://pliability.com/
https://www.patreon.com/
https://linkin.bio/fitdegree
https://shop.lululemon.com/story/lululemon-studio
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The four types of registrables inside fitDEGREE [1:35]
- Leveraging classes through paid open gym time [2:50]
- How to use teacher trainings or retreats as events within fitDEGREE [4:01]
- One-on-One registerables and its different iterations and utilizations [4:43]
- Examples on how to use the four registerables in a different way, including with partnerships [6:38]
Quotes:
“What boutique fitness did great was they created this group class environment where you don’t have to pay for private training, you have some accountability with the community, but you are still paying rent for those 30 days, 24 hours a day.” [Nick, 3:13]
“One-on-Ones is probably our most flexible service because we see people use it for all sorts of things. The most obvious iteration of One-on-Ones is One-on-Many.” [Nick, 4:44]
“I don’t see why with any type of modality you can’t partner with a local high school and get several of those teams booking private classes with you.” [Nick, 6:59]
LINKS:
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The four types of registrables inside fitDEGREE [1:35]
- Leveraging classes through paid open gym time [2:50]
- How to use teacher trainings or retreats as events within fitDEGREE [4:01]
- One-on-One registerables and its different iterations and utilizations [4:43]
- Examples on how to use the four registerables in a different way, including with partnerships [6:38]
Quotes:
“What boutique fitness did great was they created this group class environment where you don’t have to pay for private training, you have some accountability with the community, but you are still paying rent for those 30 days, 24 hours a day.” [Nick, 3:13]
“One-on-Ones is probably our most flexible service because we see people use it for all sorts of things. The most obvious iteration of One-on-Ones is One-on-Many.” [Nick, 4:44]
“I don’t see why with any type of modality you can’t partner with a local high school and get several of those teams booking private classes with you.” [Nick, 6:59]
LINKS:
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to properly utilize services in your studio, depending on your demographic and consumer needs [1:54]
- Ways to identity if and why you are losing clients by auditing your services regularly [3:40]
- How to test and track for opportunities to adjust, or pivot so you can continue to grow in your services [9:43]
- Montse’s experience in the collegiate recreation world and how they were able to identify the gap and pivot after auditing the services they were offering [9:58]
Quotes:
“Right now, you really have to hone in and make sure your services align with your business, your branding, with your demographic, and I think sometimes we get a little complacent.” [Cherise [2:25]
“The reality is, because there’s so many options for consumers, we’ve got to make sure that we are offering really high-quality services, and that our clients are coming back for more.” [Cherise, 4:40]
“That is one of the first things I work on with my clients, auditing our business as a whole, because I think sometimes when we are in it we forget the good business practices, which is following through with what we say we’re going to do.” [Cherise, 6:07]
“What could we do, because at that point we were spreading ourselves too thin trying to offer way too many things, and not having the staff for it.” [Montse,10:35]
LINKS:
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to properly utilize services in your studio, depending on your demographic and consumer needs [1:54]
- Ways to identity if and why you are losing clients by auditing your services regularly [3:40]
- How to test and track for opportunities to adjust, or pivot so you can continue to grow in your services [9:43]
- Montse’s experience in the collegiate recreation world and how they were able to identify the gap and pivot after auditing the services they were offering [9:58]
Quotes:
“Right now, you really have to hone in and make sure your services align with your business, your branding, with your demographic, and I think sometimes we get a little complacent.” [Cherise [2:25]
“The reality is, because there’s so many options for consumers, we’ve got to make sure that we are offering really high-quality services, and that our clients are coming back for more.” [Cherise, 4:40]
“That is one of the first things I work on with my clients, auditing our business as a whole, because I think sometimes when we are in it we forget the good business practices, which is following through with what we say we’re going to do.” [Cherise, 6:07]
“What could we do, because at that point we were spreading ourselves too thin trying to offer way too many things, and not having the staff for it.” [Montse,10:35]
LINKS:
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Introducing Ali and Montse from the fitDEGREE team [2:32]
- A closer look at the recent Lululemon Studio announcement [3:34]
- TRX and the dramatic changes that are happening within that company [12:06]
- How big box gyms are starting to incorporate boutique studios inside the gyms [16:38]
- Montse shares more about the new Peloton Row available for pre-order [24:35]
Quotes:
“I’m speculating and trying to figure out if this is going to be a consistent video on demand platform, or is this just going to be a short-term experience? I don’t know, but they are branding it as Lululemon Studios, so I can only imagine that it is going to be sticking around.” [Megan, 5:31]
“I thought it was interesting that the founder of TRX just recently bought back TRX, which I didn’t know was for sale. I didn’t know he wasn’t part of it anymore, so it was all news to me to begin with. I think as a current founder, it is exciting to hear someone bought their company back. I’m curious to see the innovation, or what ventures he comes out with.” [Nick,12:16]
“People are finding that if you have a really cheap group fitness pass or inclusive in your membership to a big box gym, then people might not be as likely to use it, but when you’re spending more money on something, you’re going to use it because you’re spending money on it.” [Montse, 21:07]
“Yes, this cool thing might be happening in the local gym down the street from you, but here’s why we’re 10 times better, because I’ve already known your name for 5 years and built a relationship [with you], and I know that last week you sprained your ankle.” [Megan, 23:56]
“I feel like rowers are becoming the new bikes because I recently over the last few months have seen a lot of advertising for at home rowers, and one was like a reformer rower.” [Megan, 27:04]
LINKS:
https://www.lululemon.com/studio
https://www.businesswire.com/news/home/20220928005228/en/lululemon-Studio-a-New-Fitness-Platform-Launches-on-October-5th
https://insider.fitt.co/following-bankruptcy-trx-founder-randy-hetrick-acquires-the-company/
https://www.onepeloton.com/row
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Introducing Ali and Montse from the fitDEGREE team [2:32]
- A closer look at the recent Lululemon Studio announcement [3:34]
- TRX and the dramatic changes that are happening within that company [12:06]
- How big box gyms are starting to incorporate boutique studios inside the gyms [16:38]
- Montse shares more about the new Peloton Row available for pre-order [24:35]
Quotes:
“I’m speculating and trying to figure out if this is going to be a consistent video on demand platform, or is this just going to be a short-term experience? I don’t know, but they are branding it as Lululemon Studios, so I can only imagine that it is going to be sticking around.” [Megan, 5:31]
“I thought it was interesting that the founder of TRX just recently bought back TRX, which I didn’t know was for sale. I didn’t know he wasn’t part of it anymore, so it was all news to me to begin with. I think as a current founder, it is exciting to hear someone bought their company back. I’m curious to see the innovation, or what ventures he comes out with.” [Nick,12:16]
“People are finding that if you have a really cheap group fitness pass or inclusive in your membership to a big box gym, then people might not be as likely to use it, but when you’re spending more money on something, you’re going to use it because you’re spending money on it.” [Montse, 21:07]
“Yes, this cool thing might be happening in the local gym down the street from you, but here’s why we’re 10 times better, because I’ve already known your name for 5 years and built a relationship [with you], and I know that last week you sprained your ankle.” [Megan, 23:56]
“I feel like rowers are becoming the new bikes because I recently over the last few months have seen a lot of advertising for at home rowers, and one was like a reformer rower.” [Megan, 27:04]
LINKS:
https://www.lululemon.com/studio
https://www.businesswire.com/news/home/20220928005228/en/lululemon-Studio-a-New-Fitness-Platform-Launches-on-October-5th
https://insider.fitt.co/following-bankruptcy-trx-founder-randy-hetrick-acquires-the-company/
https://www.onepeloton.com/row
https://linkin.bio/fitdegree
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What a “company” is inside fitDEGREE [2:16]
-
A closer look at what a fitSpot is and what you need to know about this [3:15]
-
Why a studio owner would want to branch off into multiple fitSpots [4:17]
-
What are the benefits to only using one fitSpot in your business [5:29]
-
If there will be an opportunity for apps to include multiple fitSpots that have no connection to each other [7:56]
- Our tips for using fitSpots for a branded community experience [10:37]
Quotes:
“Think of the fitSpot as the business unit. If you had multiple locations or not, it’s one fitSpot per business.” [Nick, 3:36]
“The reason you would want to expand to a second [fitSpot] is if you want to track revenue to that location. We can’t track revenue per business location if it’s all inside of one fitSpot.” [Nick, 5:09]
“I think the biggest driver is, do you want to track revenue per location, or are you forced to use multiple fitSpots because of the bank account situation?” [Nick, 7:46]
“We thought of adding another layer on the company and calling it something like a franchise layer, because we have some multi-location businesses that want to start franchising and licensing throughout the country. So, what the solution is going to be is that multiple companies can be tied to a branded app.” [Nick, 8:53]
LINKS:
https://www.brewfitnessmke.com/
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What a “company” is inside fitDEGREE [2:16]
-
A closer look at what a fitSpot is and what you need to know about this [3:15]
-
Why a studio owner would want to branch off into multiple fitSpots [4:17]
-
What are the benefits to only using one fitSpot in your business [5:29]
-
If there will be an opportunity for apps to include multiple fitSpots that have no connection to each other [7:56]
- Our tips for using fitSpots for a branded community experience [10:37]
Quotes:
“Think of the fitSpot as the business unit. If you had multiple locations or not, it’s one fitSpot per business.” [Nick, 3:36]
“The reason you would want to expand to a second [fitSpot] is if you want to track revenue to that location. We can’t track revenue per business location if it’s all inside of one fitSpot.” [Nick, 5:09]
“I think the biggest driver is, do you want to track revenue per location, or are you forced to use multiple fitSpots because of the bank account situation?” [Nick, 7:46]
“We thought of adding another layer on the company and calling it something like a franchise layer, because we have some multi-location businesses that want to start franchising and licensing throughout the country. So, what the solution is going to be is that multiple companies can be tied to a branded app.” [Nick, 8:53]
LINKS:
https://www.brewfitnessmke.com/
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What “modalities” mean in terms of the fitness business model [2:45]
- The key differences between single modality and multi-modality [3:56]
- Which type of business model is the most profitable, based on where the market is heading right now [4:35]
- What to consider when trying to decide on which modality is best for your business [5:11]
- Examples where a single modality or multi-modality could detract from a business [9:46]
Quotes:
“We’ve seen such a shift in our industry with what consumers want, but also what business owners really need to be looking at.” [Cherise, 2:49]
“10 years ago the industry was such a different place. You could open a single modality business and people were rushing through your doors because it was new. The uniqueness of a single modality [business] is the expertise.” [Cherise, 4:42]
“You’ve got to do some market research. You do not need to fear your competitors, but you do need to know what they’re doing.” [Cherise, 6:19]
“You’ve got to really figure out what you are good at. I say this because sometimes we get swayed by what people want, versus what we should be doing.” [Cherise, 7:31]
LINKS:
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What “modalities” mean in terms of the fitness business model [2:45]
- The key differences between single modality and multi-modality [3:56]
- Which type of business model is the most profitable, based on where the market is heading right now [4:35]
- What to consider when trying to decide on which modality is best for your business [5:11]
- Examples where a single modality or multi-modality could detract from a business [9:46]
Quotes:
“We’ve seen such a shift in our industry with what consumers want, but also what business owners really need to be looking at.” [Cherise, 2:49]
“10 years ago the industry was such a different place. You could open a single modality business and people were rushing through your doors because it was new. The uniqueness of a single modality [business] is the expertise.” [Cherise, 4:42]
“You’ve got to do some market research. You do not need to fear your competitors, but you do need to know what they’re doing.” [Cherise, 6:19]
“You’ve got to really figure out what you are good at. I say this because sometimes we get swayed by what people want, versus what we should be doing.” [Cherise, 7:31]
LINKS:
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Chelsea and Carolynn talk about the three businesses they have developed and how their journey led them to where they are today [2:12]
- The process of creating and launching a pre-workout drink to the market [4:36]
- Taking the leap with Pilates Club and making the decision to pivot to online microformer-based classes [6:26]
- What EMS training is all about and the innovation behind it [9:11]
- The statistically-proven correlation between mental and physical health [18:17]
- How Chelsea and Carolynn differentiated between in-studio and virtual when it comes to brand, community and advertising [25:17]
- The way they initially got their foot in the door and how that led to their multiple businesses and products [32:21]
- The philosophy behind growing their business, growing their brand, and branching out into different avenues [36:23]
- Tips and advice for expanding your own business [43:55]
Quotes:
“We had such extensive knowledge of the supplements side of things, and we knew exactly what we were looking for in a formula and how to tweak the formula.” [Carolynn, 5:22]
“I'm sure there's a ton of science around the endorphins and all the drugs you release inside your body that help, but I think just achieving something is very underrated. It’s overlooked; it’s just a physical achievement that you made that you didn’t think you could make, and it has got to do wonders for your mental health.” [Nick, 20:33]
“People don't give themself this allotment of a learning curve when they try something new. I see it time and time again, whether it's weightlifting, pilates or yoga, they jump into it and they’re like I should be good at it now, but you’re not good at anything you start. So, we have to do a really big crash course on how to get this right and give yourself three months.” [Carolynn, 21:36]
“You know once you get past a certain point of number of locations, you have to make things feel a little cold. You have to have procedures and people are just following procedures, it's not about feeling anymore at that point.” [Chelsea, 35:53]
“If you instinctively feel something is right, you just have to go for it. You can't let yourself think about it too much because that's what's going to stop you, trying to create this perfect thing.” [Chelsea, 37:00]
LINKS:
https://www.instagram.com/chelsea_crest/
https://www.instagram.com/___carolynn__/
https://www.instagram.com/pilates___club/
https://www.instagram.com/dosed_/
https://www.instagram.com/megaburnfitness/
https://www.currentbody.com/blogs/editorial/what-is-ems-training
https://www.sebastienlagree.com/
https://www.johnwbrickfoundation.org/move-your-mental-health-report/
https://www.bodybuilding.com/
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to add imagery and video to intro offers to capture that lead [1:42]
- Software options to assist in your hype videos for your offers [2:53]
- The various pricing options that are available in fitDEGREE [3:34]
- Settings within fitDEGREE’s pricing options that you can leverage [4:29]
- How can creating a pricing option aids in retention efforts [7:48]
- Our advice for maintaining admin tasks [12:18]
Quotes:
“The right pricing option always does help to get my foot in the door to a business and often it can help keep me as a client, if the price is right.” [Megan, 1:42]
“Really anything you can do to entice people to get them interested, whether it's a cool video, cool picture, or a great price, do something to get them in the door and then figure out how to capture that lead.” [Megan, 2:25]
“That’s the most popular one I’ve seen to get people from an intro offer to an autopay membership, is to give them a special deal on the membership. We’ve also seen people use either an intro offer or a class pack that’s admin only as a win back campaign.” [Nick, 8:49]
“I think one of the most effective ways to retain members is to give them one or two private sessions and maybe one of your premier membership packages. You can think about it as a check-in, or they can think about it as a private workout, whatever they want it to be.” [Nick, 11:43]
LINKS:
www.reshapefitnessstudio.com
www.brewfitnessmke.com
https://vimeo.com
https://www.loom.com
www.youtube.com
www.loopspark.com
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to add imagery and video to intro offers to capture that lead [1:42]
- Software options to assist in your hype videos for your offers [2:53]
- The various pricing options that are available in fitDEGREE [3:34]
- Settings within fitDEGREE’s pricing options that you can leverage [4:29]
- How can creating a pricing option aids in retention efforts [7:48]
- Our advice for maintaining admin tasks [12:18]
Quotes:
“The right pricing option always does help to get my foot in the door to a business and often it can help keep me as a client, if the price is right.” [Megan, 1:42]
“Really anything you can do to entice people to get them interested, whether it's a cool video, cool picture, or a great price, do something to get them in the door and then figure out how to capture that lead.” [Megan, 2:25]
“That’s the most popular one I’ve seen to get people from an intro offer to an autopay membership, is to give them a special deal on the membership. We’ve also seen people use either an intro offer or a class pack that’s admin only as a win back campaign.” [Nick, 8:49]
“I think one of the most effective ways to retain members is to give them one or two private sessions and maybe one of your premier membership packages. You can think about it as a check-in, or they can think about it as a private workout, whatever they want it to be.” [Nick, 11:43]
LINKS:
www.reshapefitnessstudio.com
www.brewfitnessmke.com
https://vimeo.com
https://www.loom.com
www.youtube.com
www.loopspark.com
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What the process of nurturing a lead typically looks like [2:21]
- How to nurture leads from your Intro offer [3:35]
- Ways to track your points of contact for effectiveness [5:48]
- How you can automate your text messages to be engaging and open a two-way conversation [6:28]
- What to do as a leader to empower your team to take on the task of lead nurturing [7:45]
- The importance of continuous coaching in the studio [9:58]
- Tools to provide your team that will assist them in the nurturing of leads [14:25]
Quotes:
“Nurturing leads means identifying the exact points of contact to educate your leads, set them up for success, and show them value. It’s all about building rapport in preparation for that big ask.” [Cherise, 2:49]
“During the intro offer we want to have touch points that are automated, but also personal, if possible. Personal interaction and personal rapport building is going to go a significantly longer way than just those automated texts and emails.” [Cherise [5:09]
“People learn very differently. People consume information differently, people process it differently, and you have got to consider that when you are training your staff.” [Cherise, 8:15]
“Ongoing training has got to happen, even if you have staff that are doing really great. I think that every quarter there should be a group training, but then also individual training as well.” [Cherise, 15:00]
LINKS:
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What the process of nurturing a lead typically looks like [2:21]
- How to nurture leads from your Intro offer [3:35]
- Ways to track your points of contact for effectiveness [5:48]
- How you can automate your text messages to be engaging and open a two-way conversation [6:28]
- What to do as a leader to empower your team to take on the task of lead nurturing [7:45]
- The importance of continuous coaching in the studio [9:58]
- Tools to provide your team that will assist them in the nurturing of leads [14:25]
Quotes:
“Nurturing leads means identifying the exact points of contact to educate your leads, set them up for success, and show them value. It’s all about building rapport in preparation for that big ask.” [Cherise, 2:49]
“During the intro offer we want to have touch points that are automated, but also personal, if possible. Personal interaction and personal rapport building is going to go a significantly longer way than just those automated texts and emails.” [Cherise [5:09]
“People learn very differently. People consume information differently, people process it differently, and you have got to consider that when you are training your staff.” [Cherise, 8:15]
“Ongoing training has got to happen, even if you have staff that are doing really great. I think that every quarter there should be a group training, but then also individual training as well.” [Cherise, 15:00]
LINKS:
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Ronni talks about her referral efforts and seeks advice on how to better streamline this process [2:36]
- Which is best for referrals: cash, store credit or free classes? [3:56]
- Whether or not there is a plan to automatically provide credit for a referral programs [4:31]
- Waist to incentivize new clients who refer others [8:14]
- Transitioning prospects from a cold, to warm, to a hot lead [13:12]
- Our tips for incentivizing clients’ connections that they may not be incentivizing [15:43]
- What Ronni offers first time clients as an incentive to help grow her business [16:31]
Quotes:
“Normally for fitDEGREE referrals I say [to the referrer], ‘do you want this as store credit to your subscription, or do you want me to PayPal you?’ As business owners, we always want that store credit, but I believe in giving them the autonomy. I feel like that is going to reward the behavior in the best way.” [Nick, 4:02]
“With memberships, whoever is on continual autopay is going to automatically establish fire status. I would reserve things like cool, warm and hot leads for things that are anything outside of continual autopay, but the goal is always to the point where they’re on fire.” [Megan, 13:32]
“If I were to put my Cherise hat on right now, she’d say ‘referrals are great, but make sure you’re also incentivizing their connection they might not be referring.’ She is always a big fan of friends and family month, friends and family weekend, [because] that way they are pulling in their direct network in a more natural way. Some people aren’t the kind of people to upsell their friends, it’s just not what they do.” [Megan, 15:43]
“I appreciate that fitDEGREE is constantly working on our requests, because I know sometimes in the Facebook Group it seems like we’re all just asking for stuff, but it’s really cool that you guys see it and actually help with it.” [Ronni, 17:27]
LINKS:
https://www.nashvillepilatescompany.com/
https://www.instagram.com/nashvillepilatescompany/
www.loopspark.com
www.mailchimp.com
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Ronni talks about her referral efforts and seeks advice on how to better streamline this process [2:36]
- Which is best for referrals: cash, store credit or free classes? [3:56]
- Whether or not there is a plan to automatically provide credit for a referral programs [4:31]
- Waist to incentivize new clients who refer others [8:14]
- Transitioning prospects from a cold, to warm, to a hot lead [13:12]
- Our tips for incentivizing clients’ connections that they may not be incentivizing [15:43]
- What Ronni offers first time clients as an incentive to help grow her business [16:31]
Quotes:
“Normally for fitDEGREE referrals I say [to the referrer], ‘do you want this as store credit to your subscription, or do you want me to PayPal you?’ As business owners, we always want that store credit, but I believe in giving them the autonomy. I feel like that is going to reward the behavior in the best way.” [Nick, 4:02]
“With memberships, whoever is on continual autopay is going to automatically establish fire status. I would reserve things like cool, warm and hot leads for things that are anything outside of continual autopay, but the goal is always to the point where they’re on fire.” [Megan, 13:32]
“If I were to put my Cherise hat on right now, she’d say ‘referrals are great, but make sure you’re also incentivizing their connection they might not be referring.’ She is always a big fan of friends and family month, friends and family weekend, [because] that way they are pulling in their direct network in a more natural way. Some people aren’t the kind of people to upsell their friends, it’s just not what they do.” [Megan, 15:43]
“I appreciate that fitDEGREE is constantly working on our requests, because I know sometimes in the Facebook Group it seems like we’re all just asking for stuff, but it’s really cool that you guys see it and actually help with it.” [Ronni, 17:27]
LINKS:
https://www.nashvillepilatescompany.com/
https://www.instagram.com/nashvillepilatescompany/
www.loopspark.com
www.mailchimp.com
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The various types of reports that the fitDEGREE software offers? [3:28]
- How these types of reports within fitDEGREE directly correlate with a studio’s retention efforts [7:33]
- Features that can help with retention [9:32]
- Actionable steps to take right now using the reports and features available [12:49]
Quotes
“We don’t have anything per se where maybe someone has a full steam of momentum, and we want to keep that momentum. These reports are based more on, [the clients] had momentum and now there's a chance they're going to fall off.” [Nick, 7:44]
“I definitely think that these reports, and also your knowledge of your clients, are going to paint that larger picture. Like you said, you should know that Jen went away on vacation last week, and if you don’t, why [don’t you]?” [Megan, 8:30]
“If you or your instructors know that someone is going on vacation because they told you ahead of time or it came up in conversation, you can put that memo on that person's account, so when you go to the routine breakers report you click in and see that memo.” [Nick, 9:40]
“Once a week I would be looking at the fading clients report, the routine breakers report, the new business report, and the intro offer funnel.” [Nick, 12:41]
LINKS:
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The various types of reports that the fitDEGREE software offers? [3:28]
- How these types of reports within fitDEGREE directly correlate with a studio’s retention efforts [7:33]
- Features that can help with retention [9:32]
- Actionable steps to take right now using the reports and features available [12:49]
Quotes
“We don’t have anything per se where maybe someone has a full steam of momentum, and we want to keep that momentum. These reports are based more on, [the clients] had momentum and now there's a chance they're going to fall off.” [Nick, 7:44]
“I definitely think that these reports, and also your knowledge of your clients, are going to paint that larger picture. Like you said, you should know that Jen went away on vacation last week, and if you don’t, why [don’t you]?” [Megan, 8:30]
“If you or your instructors know that someone is going on vacation because they told you ahead of time or it came up in conversation, you can put that memo on that person's account, so when you go to the routine breakers report you click in and see that memo.” [Nick, 9:40]
“Once a week I would be looking at the fading clients report, the routine breakers report, the new business report, and the intro offer funnel.” [Nick, 12:41]
LINKS:
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What are paid leads and breaking down buckets of paid lead channels within our industry [1:49]
- The most effective and impactful methods of paid lead generation in our industry at this time [3:03]
- Why working on your SEO is crucial [4:41]
- The reasons that paid lead generation is often a less effective way to generate quality leads [4:55]
- The changing landscape of digital marketing in 2022 [5:50]
- How to track the ROI on your paid ad approaches [7:16]
- Why you’ll really want to do your homework before hiring someone to manage your digital marketing [8:49]
Quotes
“It’s really talking about making sure your information on Google and on your website is all up-to-date, because it matters when people are doing Google searches.” [Cherise, 3:28]
“We’re seeing a higher percentage of leads from Google AdWords actually make a purchase, which is great, but right now we’re seeing Facebook ads not performing like they used to.” [Cherise, 4:03]
“Facebook, Instagram, magazines, and things like that are disruptive and [potential leads] weren’t planning on [seeing] them, where [Google] AdWords is a chance to get somebody with high intent, and they are searching to fix their problem.” [Nick 4:25]
“My best advice right now is if you have unpaid approaches down solid, you're getting referrals, it is working and you're happy with it, and you still want or need more leads and you have the budget for paid approaches, hire someone to really maximize your budget.” [Cherise, 7:01]
“Make sure you’re tracking the ROI on these things. The referral program is effort, and you can always put in more effort, but with these paid ad approaches between the ad budget and the person managing it, is that adding up to the lifetime value of the client they’re bringing in?” [Nick, 7:16]
LINKS:
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What are paid leads and breaking down buckets of paid lead channels within our industry [1:49]
- The most effective and impactful methods of paid lead generation in our industry at this time [3:03]
- Why working on your SEO is crucial [4:41]
- The reasons that paid lead generation is often a less effective way to generate quality leads [4:55]
- The changing landscape of digital marketing in 2022 [5:50]
- How to track the ROI on your paid ad approaches [7:16]
- Why you’ll really want to do your homework before hiring someone to manage your digital marketing [8:49]
Quotes
“It’s really talking about making sure your information on Google and on your website is all up-to-date, because it matters when people are doing Google searches.” [Cherise, 3:28]
“We’re seeing a higher percentage of leads from Google AdWords actually make a purchase, which is great, but right now we’re seeing Facebook ads not performing like they used to.” [Cherise, 4:03]
“Facebook, Instagram, magazines, and things like that are disruptive and [potential leads] weren’t planning on [seeing] them, where [Google] AdWords is a chance to get somebody with high intent, and they are searching to fix their problem.” [Nick 4:25]
“My best advice right now is if you have unpaid approaches down solid, you're getting referrals, it is working and you're happy with it, and you still want or need more leads and you have the budget for paid approaches, hire someone to really maximize your budget.” [Cherise, 7:01]
“Make sure you’re tracking the ROI on these things. The referral program is effort, and you can always put in more effort, but with these paid ad approaches between the ad budget and the person managing it, is that adding up to the lifetime value of the client they’re bringing in?” [Nick, 7:16]
LINKS:
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Where we think the industry is heading in terms of business models [2:59]
- How fitDEGREE sees student attraction for a low barrier offer business model [6:02]
- The way to keep getting people in the door with things changing in the industry [9:51]
- Advice for what techniques can, and should, be used to capture a new client in a wellness setting [12:34]
- Messaging tips for the studios based around wellness versus fitness [15:00]
- Why you should have more offers in your business [19:17]
- The reasons that Brian doesn’t offer a dual modality option [21:28]
- Up and coming features to look for in fitDEGREE [29:56]
Quotes
“If you can’t take that selfie with that wall in the background, are you even an influencer in this area, and do you even go here? You need to become the brand that everybody wants to be associated with.” [Megan, 10:59]
“Now you’re talking about real and definitive branding messaging. Really make sure and be on point that you are niching and that you are really describing the person that you serve.” [Brian,17:04]
“I think sales is more of a consultation than a sell. A sale is the last transaction of this process, but every conversation is just a consultation of ‘do I think you're a good fit, and do you think I will be able to serve you?’” [Nick, 18:05]
“You add the deep intimacy, because the process requires connection, it requires guidance, and it requires other people. There’s a large support aspect that happens within the community, which leads to sales.” [Brian, 26:34]
LINKS:
https://bodytonicsf.com/
https://www.instagram.com/bodytonicsf/
https://zapier.com/
https://www.activecampaign.com/
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Where we think the industry is heading in terms of business models [2:59]
- How fitDEGREE sees student attraction for a low barrier offer business model [6:02]
- The way to keep getting people in the door with things changing in the industry [9:51]
- Advice for what techniques can, and should, be used to capture a new client in a wellness setting [12:34]
- Messaging tips for the studios based around wellness versus fitness [15:00]
- Why you should have more offers in your business [19:17]
- The reasons that Brian doesn’t offer a dual modality option [21:28]
- Up and coming features to look for in fitDEGREE [29:56]
Quotes
“If you can’t take that selfie with that wall in the background, are you even an influencer in this area, and do you even go here? You need to become the brand that everybody wants to be associated with.” [Megan, 10:59]
“Now you’re talking about real and definitive branding messaging. Really make sure and be on point that you are niching and that you are really describing the person that you serve.” [Brian,17:04]
“I think sales is more of a consultation than a sell. A sale is the last transaction of this process, but every conversation is just a consultation of ‘do I think you're a good fit, and do you think I will be able to serve you?’” [Nick, 18:05]
“You add the deep intimacy, because the process requires connection, it requires guidance, and it requires other people. There’s a large support aspect that happens within the community, which leads to sales.” [Brian, 26:34]
LINKS:
https://bodytonicsf.com/
https://www.instagram.com/bodytonicsf/
https://zapier.com/
https://www.activecampaign.com/
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The functionality of in-app friends within fitDEGREE [2:28]
- How to educate your members on the friend feature [3:25]
- Our thoughts on adding to initial consultations more education on the app [7:50]
- Ways to use old school promotions to help educate clients about in-app friends [9:16]
- How to approach using Instagram stories in this process [10:25]
- More things you can do to have others join the app, use this feature and build community [11:48]
Quotes:
“Your software is part of your brand, right? That’s something to consider, and it shouldn't be something that you just ignore. It should be built into your business model, educated on and continuously leveraged, and [in-app] friends is a major way to build that community, build retention, and is a great point of education.” [Megan, 7:24]
“When you want someone to take action it's just getting them to take the next step, and accepting a friend request is probably the first step to them sending their own friend requests.” [Nick, 12:50]
“I think your clients started coming because they liked you and they trusted you but the reason they continue to come for months, if not years, is because of the people they are with.” [Nick, 15:32]
“It is not only important to have a culture, but it is important to establish and maintain positive subcultures within your business. I feel like your culture in your business, in terms of your friends and your retention, is your community.” [Megan, 16:46]
LINKS:
Episode 61: Spin Unlimited Asks the Experts
Prologue 1: The story of fitDEGREE: Nick Dennis’ Version
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The functionality of in-app friends within fitDEGREE [2:28]
- How to educate your members on the friend feature [3:25]
- Our thoughts on adding to initial consultations more education on the app [7:50]
- Ways to use old school promotions to help educate clients about in-app friends [9:16]
- How to approach using Instagram stories in this process [10:25]
- More things you can do to have others join the app, use this feature and build community [11:48]
Quotes:
“Your software is part of your brand, right? That’s something to consider, and it shouldn't be something that you just ignore. It should be built into your business model, educated on and continuously leveraged, and [in-app] friends is a major way to build that community, build retention, and is a great point of education.” [Megan, 7:24]
“When you want someone to take action it's just getting them to take the next step, and accepting a friend request is probably the first step to them sending their own friend requests.” [Nick, 12:50]
“I think your clients started coming because they liked you and they trusted you but the reason they continue to come for months, if not years, is because of the people they are with.” [Nick, 15:32]
“It is not only important to have a culture, but it is important to establish and maintain positive subcultures within your business. I feel like your culture in your business, in terms of your friends and your retention, is your community.” [Megan, 16:46]
LINKS:
Episode 61: Spin Unlimited Asks the Experts
Prologue 1: The story of fitDEGREE: Nick Dennis’ Version
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What an unpaid lead is and why Cherise is such a fan of coaching studio owners to utilize them [2:27]
- How to approach using referrals in order to maximize results [3:53]
- Tips for generating leads through community partnerships and cross-marketing [5:40]
- Ways to implement a strategy that includes brand ambassadors [6:31]
- What Cherise feels is the most impactful organic lead generation in the industry right now [9:08]
- Why unpaid leads are really so effective in this industry [11:09]
Quotes:
“I like coaching studio owners on the importance of unpaid lead generation because there are so many options. It’s great because if you don’t have a big marketing budget for paid ads, there’s a lot of opportunities to get leads in without a budget.” [Cherise, 2:46]
“When we’re talking about referrals, I’m going to say this now and I’ll say it again. Your clients are your biggest advocates and your best marketing tool, and I will fight someone about this!” [Cherise, 4:30]
“Marketing is what you tell people your business is about, and branding is what they tell you your business is about. You better think about it, and you better be doing your thing, because they’re going to be talking about you without you there. You better hope they have the best things to say.” [Nick, 5:19]
“Everyone always feels a little bit warmer to organic interactions than they do when they see ‘sponsored ‘on the posts on Instagram. It feels a little bit more warm and fuzzy when it’s like it was meant for me.” [Megan, 8:53]
“You will not be able to run your own ads. It is a full-time job that people specialize in, and these platforms are getting intentionally more and more complicated to run ads through. You will be paying someone anywhere from $1,000 to $2,500 a month to manage your ads, and that’s before you do your [ad] budget.” [Nick,12:23]
LINKS:
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What an unpaid lead is and why Cherise is such a fan of coaching studio owners to utilize them [2:27]
- How to approach using referrals in order to maximize results [3:53]
- Tips for generating leads through community partnerships and cross-marketing [5:40]
- Ways to implement a strategy that includes brand ambassadors [6:31]
- What Cherise feels is the most impactful organic lead generation in the industry right now [9:08]
- Why unpaid leads are really so effective in this industry [11:09]
Quotes:
“I like coaching studio owners on the importance of unpaid lead generation because there are so many options. It’s great because if you don’t have a big marketing budget for paid ads, there’s a lot of opportunities to get leads in without a budget.” [Cherise, 2:46]
“When we’re talking about referrals, I’m going to say this now and I’ll say it again. Your clients are your biggest advocates and your best marketing tool, and I will fight someone about this!” [Cherise, 4:30]
“Marketing is what you tell people your business is about, and branding is what they tell you your business is about. You better think about it, and you better be doing your thing, because they’re going to be talking about you without you there. You better hope they have the best things to say.” [Nick, 5:19]
“Everyone always feels a little bit warmer to organic interactions than they do when they see ‘sponsored ‘on the posts on Instagram. It feels a little bit more warm and fuzzy when it’s like it was meant for me.” [Megan, 8:53]
“You will not be able to run your own ads. It is a full-time job that people specialize in, and these platforms are getting intentionally more and more complicated to run ads through. You will be paying someone anywhere from $1,000 to $2,500 a month to manage your ads, and that’s before you do your [ad] budget.” [Nick,12:23]
LINKS:
Register Now for The Studio Intelligence Summit!
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A look at posting announcements with and without a push notification [4:07]
- Identifying content buckets to be shared within the app [5:58]
- Using incentivizing announcements to engage clients [7:46]
- Planning tools and tips for using video and YouTube on your announcements [8:43]
- Tips for celebrating milestones and clients via the announcement board [10:20]
- How Spin Unlimited celebrates their clients both in the studio and with the app [13:02]
- Ways to use friend feature promotions within fitDEGREE [15:05]
- What to do to start getting new clients to use and enjoy the app [16:51]
Quotes:
“The push notification is a very helpful feature when people post once a week, but you could post every single day and only do one or two push notifications a week for the important things, because you said you didn’t want to annoy them.” [Nick, 5:30]
“As a small way to train [your clients], I love incentivizing your announcements once in a blue moon, [such] as first person to comment [with] their favorite color gets a Starbucks gift card on us.” [Megan, 8:11]
“[We want] to just celebrate milestones for our clients and recognizing them better. Everyone loves being celebrated, whether they admit it or not.” [Taylor, 10:34]
“Our slogan for what we like to see in the studio is, ‘we are not a gym, we are a community’, and that is really what it has become, just cheering each other on, and it’s been a lot of fun.” [Taylor, 14:38]
LINKS:
https://www.instagram.com/spin_unlimited/
https://www.instagram.com/taybryner/
https://www.canva.com/
https://later.com/
https://mailchimp.com/
https://www.loopspark.com/
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- A look at posting announcements with and without a push notification [4:07]
- Identifying content buckets to be shared within the app [5:58]
- Using incentivizing announcements to engage clients [7:46]
- Planning tools and tips for using video and YouTube on your announcements [8:43]
- Tips for celebrating milestones and clients via the announcement board [10:20]
- How Spin Unlimited celebrates their clients both in the studio and with the app [13:02]
- Ways to use friend feature promotions within fitDEGREE [15:05]
- What to do to start getting new clients to use and enjoy the app [16:51]
Quotes:
“The push notification is a very helpful feature when people post once a week, but you could post every single day and only do one or two push notifications a week for the important things, because you said you didn’t want to annoy them.” [Nick, 5:30]
“As a small way to train [your clients], I love incentivizing your announcements once in a blue moon, [such] as first person to comment [with] their favorite color gets a Starbucks gift card on us.” [Megan, 8:11]
“[We want] to just celebrate milestones for our clients and recognizing them better. Everyone loves being celebrated, whether they admit it or not.” [Taylor, 10:34]
“Our slogan for what we like to see in the studio is, ‘we are not a gym, we are a community’, and that is really what it has become, just cheering each other on, and it’s been a lot of fun.” [Taylor, 14:38]
LINKS:
https://www.instagram.com/spin_unlimited/
https://www.instagram.com/taybryner/
https://www.canva.com/
https://later.com/
https://mailchimp.com/
https://www.loopspark.com/
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What an announcement is, and how to use it inside of fitDEGREE [0:56]
- How this feature in fitDEGREE differs from other social media announcements or posts [1:23]
- Why we feel that the announcement feature is unique [3:14]
- How announcements can aid in retention of members [4:20]
- Some of the best ways we’ve seen the announcement board being used specifically for retention efforts [9:27]
Quotes:
“Now we have the ability for the studio to post an announcement, your clients to like and comment, and then for you to also like and comment from the admin as the admin. Just getting that social engagement on the platform, to me, is pretty unique.” [Nick, 3:41]
“I think if people are staying on the app longer, they're more likely to buy more services. If they just see their class schedule at the top, they’re just going to register for their next class.” [Nick, 4:33]
“It is going to increase your engagement, and in turn, build your community and really get things going. You want your business to be the hottest club, the hottest fitness studio in the area, and the way you do that is by giving it an exclusive vibe.” [Megan, 5:48]
“Don't just be promoting an event. Build rapport throughout the month, so that when they are already on the announcement board and they see an event, of course they want to go to it.” [Nick, 7:42]
“It is a great communication channel, and it feels like an exclusive communication channel, which is why we think you should be leveraging it.” [Nick, 9:17]
LINKS:
https://www.canva.com
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What an announcement is, and how to use it inside of fitDEGREE [0:56]
- How this feature in fitDEGREE differs from other social media announcements or posts [1:23]
- Why we feel that the announcement feature is unique [3:14]
- How announcements can aid in retention of members [4:20]
- Some of the best ways we’ve seen the announcement board being used specifically for retention efforts [9:27]
Quotes:
“Now we have the ability for the studio to post an announcement, your clients to like and comment, and then for you to also like and comment from the admin as the admin. Just getting that social engagement on the platform, to me, is pretty unique.” [Nick, 3:41]
“I think if people are staying on the app longer, they're more likely to buy more services. If they just see their class schedule at the top, they’re just going to register for their next class.” [Nick, 4:33]
“It is going to increase your engagement, and in turn, build your community and really get things going. You want your business to be the hottest club, the hottest fitness studio in the area, and the way you do that is by giving it an exclusive vibe.” [Megan, 5:48]
“Don't just be promoting an event. Build rapport throughout the month, so that when they are already on the announcement board and they see an event, of course they want to go to it.” [Nick, 7:42]
“It is a great communication channel, and it feels like an exclusive communication channel, which is why we think you should be leveraging it.” [Nick, 9:17]
LINKS:
https://www.canva.com
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The difference between proactive sales and regular sales efforts [1:51]
- What are the biggest pain points of clients in our industry [4:14]
- Why Cherise wants you to look at relationship building with long-term members instead of just conversion rates [5:53]
- How to identify areas of opportunity when tightening up your sales process [7:46]
- Common proactive sales tips from our expert Cherise [9:29]
Quotes:
“Proactive sales is when we are intentional about who we are selling to and how we sell. Proactive sales is really a strategic approach to identifying why someone should purchase your services by asking them specific questions and presenting them with a solution to their problem.” [Cherise, 1:58]
“You’ve got to be proactive and be intentional with your sales approach if you really want to convert and grow your member base.” [Cherise. 3:03]
“With all the things that have happened in the last few years, I think some consumers are a little unsure of what they actually want or need. You are the expert, so you’ve got to tell them, but it takes time and relationship building to do that.” [Cherise [4:01]
“Don’t get me wrong; people like to try different things, and that’s ok, but our industry retention is so important because we don't have the capacity of big box gyms.” [Cherise, 6:54]
“Identify what problems your services are going to solve, and then get out into the community and spend time finding out where your ideal clients are. You’ve got to show up there consistently, and be sure to test and track.”[Cherise, 8:20]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The difference between proactive sales and regular sales efforts [1:51]
- What are the biggest pain points of clients in our industry [4:14]
- Why Cherise wants you to look at relationship building with long-term members instead of just conversion rates [5:53]
- How to identify areas of opportunity when tightening up your sales process [7:46]
- Common proactive sales tips from our expert Cherise [9:29]
Quotes:
“Proactive sales is when we are intentional about who we are selling to and how we sell. Proactive sales is really a strategic approach to identifying why someone should purchase your services by asking them specific questions and presenting them with a solution to their problem.” [Cherise, 1:58]
“You’ve got to be proactive and be intentional with your sales approach if you really want to convert and grow your member base.” [Cherise. 3:03]
“With all the things that have happened in the last few years, I think some consumers are a little unsure of what they actually want or need. You are the expert, so you’ve got to tell them, but it takes time and relationship building to do that.” [Cherise [4:01]
“Don’t get me wrong; people like to try different things, and that’s ok, but our industry retention is so important because we don't have the capacity of big box gyms.” [Cherise, 6:54]
“Identify what problems your services are going to solve, and then get out into the community and spend time finding out where your ideal clients are. You’ve got to show up there consistently, and be sure to test and track.”[Cherise, 8:20]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to edit and change time and location of a class [7:41]
- A look at creating a class through the On-The-Go-App [10:15]
- Why the simplicity of fitDEGREE was a game changer for Taj compared to the other platforms that exist [14:14]
- Some of the ways that Taj utilizes the features in fitDEGREE [18:24]
- Using the announcement board as a website widget [20:05]
- How her community built the business she has today [24:00]
- What’s next for Taj [27:22]
Quotes:
“As I started to resurface in this new virtual experience and tried to figure out what platform I was going to use, I appreciated the simplicity of fitDEGREE in my initial introduction of it.” [Taj,14:40]
“I really appreciate you guys taking a personal connection, doing the stuff that you did on Facebook and now the fitSpot [Guru], and really wanting to see how you can help all of us.” [Taj, 15:47]
“Sometimes it's a little stuff that adds up, and then all of a sudden after these new features get implemented and you have hours back in your week.” [Nick, 18:08]
“The business fell into my lap, and my community built my business.” [Taj, 23:47]
LINKS:
https://www.tajharris.com/
https://www.instagram.com/tajharris/
https://www.facebook.com/GetFitWithTaj
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to edit and change time and location of a class [7:41]
- A look at creating a class through the On-The-Go-App [10:15]
- Why the simplicity of fitDEGREE was a game changer for Taj compared to the other platforms that exist [14:14]
- Some of the ways that Taj utilizes the features in fitDEGREE [18:24]
- Using the announcement board as a website widget [20:05]
- How her community built the business she has today [24:00]
- What’s next for Taj [27:22]
Quotes:
“As I started to resurface in this new virtual experience and tried to figure out what platform I was going to use, I appreciated the simplicity of fitDEGREE in my initial introduction of it.” [Taj,14:40]
“I really appreciate you guys taking a personal connection, doing the stuff that you did on Facebook and now the fitSpot [Guru], and really wanting to see how you can help all of us.” [Taj, 15:47]
“Sometimes it's a little stuff that adds up, and then all of a sudden after these new features get implemented and you have hours back in your week.” [Nick, 18:08]
“The business fell into my lap, and my community built my business.” [Taj, 23:47]
LINKS:
https://www.tajharris.com/
https://www.instagram.com/tajharris/
https://www.facebook.com/GetFitWithTaj
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Defining a “one on one” within fitDEGREE [1:50]
- How the feature of one on ones within fitDEGREE evolved over time [2:19]
- What type of payment methods can be used with one on ones [3:50]
- The kinds of businesses that should be leveraging these services [5:21]
- Who should be avoiding one to one services [7:16]
- Best practices for client feedback [8:04]
- Nick’s favorite idea when using one on ones [9:14]
- Why studios use one on ones as a workaround [10:40]
Quotes:
“I think people would be surprised how many questions and concerns they can clear up in a 30-minute consultation or a private session. I would like to see [the] initial consultation, intro offer that includes classes and a couple one on ones, and then find the right membership for them at the end of that intro offer.” [Nick, 6:59]
“Any modality can use [one on ones] as long as they can create value, [but] if you can't create value, I don't have availability just hide it and don't show it at all. Just be a class-based studio; there’s absolutely nothing wrong with that.” [Nick, 7:39]
“Why can't you look at a group class client that is struggling with a particular movement, no matter what modality, and ask them if they would like to do kind of continuous education private session where they can work on that one thing with you?” [Nick, 9:58]
LINKS:
Episode 54: All About Events
Episode 51: All About Series
Episode 48: All About Classes
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The main reason for always having a membership contract in place in your studio [1:48]
- What are the two main categories of topics it should cover [2:37]
- A common issue that arises around autopays, and how this can be avoided using a membership contract [3:13]
- Why you need to consider studio policy when creating your membership contract [4:19]
- The benefits of reviewing the membership contract in person with the client first before they sign [6:13]
- When a client should be signing a membership contract [6:41]
- Cherise’s thoughts on the need to have current clients resign membership contracts [7:47]
Quotes:
“The contract is there to ensure your clients agree to your policies and so you can hold them accountable to your terms. This covers a wide range of things that we’re going to talk about, but short and sweet, you’ve got to have it.” [Cherise, 2:11]
“I can tell you a million stories about all of these specific aspects of a contract that we want to be sure is very clear and very thorough, so there’s no confusion.” [Cherise, 3:12]
“I think we can all agree that sometimes when we see a very lengthy contract we may rush through it. So you want to bullet point the really important terms and not have them hidden in a four-page document, if that makes sense.” [Cherise, 3:58]
“This whole membership contract in general, for every member, if you don’t sit down with them or have them read it on their own, you’re basically just setting the type of culture you want to have at your studio. If someone doesn’t agree, it’s best to figure that out before they sign the membership [contract] and start coming.” [Nick, 5:57]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Whether there is a pre-dated membership option within fitDEGREE [3:29]
- Utilizing memos within fitDEGREE as a quick CRM for staff [8:35]
- How to book personal training slots for a group of days [11:29]
- Strategies for using fitDEGREE on social media [13:27]
- Tips for using photos and videos in the announcement board [15:50]
- What features fitDEGREE has that will allow you to help make your clients more accountable [18:12]
Quotes:
“Videos for intro offers, I love them, [but] only if they are done right. I think a space tour, as well as showing what happens in your sessions, is the best that I have seen it done.” [Megan, 17:27]
“We are not really in the fitness business; we are in the accountability business. We’ve got to keep our clients accountable. What can I do, using fitDEGREE, to make my clients more accountable?” [Butch, 18:24]
“I have found that when I check in with clients, the clients that love the friend feature had to educate their clients on the friend feature.” [Nick, 22:09]
“The biggest reason that I feel that most clients stop training is because nobody cares. Nobody asks them how they're doing, and nobody helps them achieve any results. We’re results-oriented, and we want people to get as many results as we can.” [Butch, 23:43]
LINKS:
https://mramericaspersonaltraining.com/
https://www.instagram.com/mr._americas_training_camp_/
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Whether there is a pre-dated membership option within fitDEGREE [3:29]
- Utilizing memos within fitDEGREE as a quick CRM for staff [8:35]
- How to book personal training slots for a group of days [11:29]
- Strategies for using fitDEGREE on social media [13:27]
- Tips for using photos and videos in the announcement board [15:50]
- What features fitDEGREE has that will allow you to help make your clients more accountable [18:12]
Quotes:
“Videos for intro offers, I love them, [but] only if they are done right. I think a space tour, as well as showing what happens in your sessions, is the best that I have seen it done.” [Megan, 17:27]
“We are not really in the fitness business; we are in the accountability business. We’ve got to keep our clients accountable. What can I do, using fitDEGREE, to make my clients more accountable?” [Butch, 18:24]
“I have found that when I check in with clients, the clients that love the friend feature had to educate their clients on the friend feature.” [Nick, 22:09]
“The biggest reason that I feel that most clients stop training is because nobody cares. Nobody asks them how they're doing, and nobody helps them achieve any results. We’re results-oriented, and we want people to get as many results as we can.” [Butch, 23:43]
LINKS:
https://mramericaspersonaltraining.com/
https://www.instagram.com/mr._americas_training_camp_/
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Defining an event in fitDEGREE [3:59]
- What the main difference is between an event and a one-time class [4:49]
- Which type of businesses should be leveraging events within fitDEGREE? [7:04]
- Scenarios where events could or should be avoided [9:50]
- Nick talks about some best practices to utilize when setting up events [12:39]
- Some final ideas and suggestions for using events [14:09]
Quotes:
“[Events] feel pretty similar to series. I would make the registration window close early so you are prepared for how many people will be there specially, and if you need props or if you need perks like apparel. So, I think [you should] close the registration accordingly with whatever planning you need to do, and make sure you add a damn picture!” [Nick, 12:49]
“I really like the idea of bringing community together. I don't mind the idea of trying out a new modality, but for some reason I like [events] more as not necessarily a lead generator, but just a way to get familiar together that maybe haven’t seen each other because their class schedule doesn’t line up anymore.” [Nick, 14:59]
“I think events are a really great opportunity for trying new things, gauging interest on other things, and also I'll say it until I'm blue in the face, highlighting your community partnerships.” [Megan, 15:19]
“Leveraging those events to bring something new, something fresh and something different outside of your regularly scheduled classes, it's just really going to be great for your business.” [Megan, 15:46]
LINKS:
Episode 51: All About Series
https://www.facebook.com/spokanebarre/
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Cherise talks about approaching new clients as a relationship to nurture and develop [1:20]
- A look at the different stages of the client sales journey [3:50]
- Defining a “new client” and through what part of the process they remain as new clients [6:12]
- What types of new client communication are best received today and why [7:13]
- Tips and strategies for automation with the new client communication process [11:43]
Quotes:
“New client communication and specific points of contact are going to vary. If you don't have front desk staff versus you have a full front desk staff of two people every day, you're going to be able to have a different type of communication.” [Cherise, 4:12]
“On that first day, are we rolling out the red carpet? Are we really engaging them and figuring out how we can set them up for success? There are such little pieces to this journey that I think people have forgotten, that really really impact your opportunity to convert new clients.” [Cherise, 5:11]
“It is a big puzzle, and all the pieces have to be there in order for the client to actually commit and become a long-term member.” [Cherise, 6:02]
“You’ve got to find what works for your business, but there is definitely a puzzle that has to be created within this whole process.” [Cherise, 11:24]
LINKS:
https://mailchimp.com/
https://www.skipio.com/
https://zapier.com/
https://loopspark.com/
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to approach scaling without sacrificing quality by increasing automation [3:58]
- Utilizing web hooks like Zapier [5:31]
- Some best practices for rolling out price changes within fitDEGREE [15:54]
- Our thoughts on employee retention [22:56]
- What to do to start setting your employees up for a path to success [33:28]
Quotes:
“People are going to these gyms for two things: direction and accountability, and I think you can only supply that in a small group environment. It’s even better if people can get 1-on-1, 2-on-1, and things like that.” [Nick, 2:17]
“You need niche software to do niched things. Anyone advertising an all-in-one software solution is just wrong; it’s just not possible and you can’t be great at it.” [Nick, 7:02]
“In my perspective, I think a pricing increase only happens when you've created significant value. So, if I haven’t created new features, or I haven’t solved a new problem, I don’t really buy the whole [argument about] inflation, year-over-year [increase]. No, as a software company, get more clients.” [Nick, 17:44]
“First thing that you want to always communicate as you're bringing in or maintaining a staff is your management style. Not only is it important for them to know what you expect of them, but they should also know how you plan to communicate, or in general, how you thrive to communicate.” [Megan, 25:50]
LINKS:
https://www.nwfitnessproject.com/
https://www.instagram.com/nwfitnessproject/
https://zapier.com/
https://loopspark.com/
https://business.trustpilot.com/
https://stripe.com/
https://www.fiverr.com/ & https://www.upwork.com/
Conscious Coaching: The Art and Science of Building Buy-In by Brett Bartholomew
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How we define a series within fitDEGREE [2:53]
- What type of businesses should be leveraging series [4:40]
- Payment methods and options for series [6:10]
- What type of business model operations should avoid using series [7:41]
- Some best practices for you when using series sessions [11:11]
Quotes:
“The idea behind the series, in our opinion, is that it is not a recurring weekly class, [but] it is a short stint with a very specific goal. Ideally, you're going to charge for the whole thing upfront.” [Nick, 3:02]
“Any business can leverage [series]. and I know not everybody wants to be super goal-oriented all the time, but in my opinion, that is the point of a series. If you don't want it to be goal-oriented, then it sounds like a weekly recurring class.” [Nick, 5:56]
“When you're coming up with these series and the future of your business model, plan a little bit ahead for your marketing. Not only for your social media and getting your hype ready, but also for preparing the app experience.” [Megan, 13:12]
LINKS:
Episode 48: All About Classes
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Defining what a referral is [1:10]
- Common ways or methods that referrals are brought into your business [1:28]
- Incentives for people, students, clients, and partners to bring referrals into your business [1:49]
- Turning referees into referrers [5:00]
- A breakdown of referral program types [6:29]
- The importance of referrals in terms of tracking and managing them [11:00]
- Key benefits of putting a referral process in place [13:23]
Quotes:
“You have to get creative with these incentives to think about what is going to get someone excited to send someone your way. Listen, your clients are your best marketing tool.” [Cherise, 3:09]
“Referrals should always follow that new client process. I think it’s also important to remember that the new client process is so crucial, because we want to know why they came in.” [Cherise, 12:09]
“Referrals should be your top source for generating leads. Be sure to have a referral program that actually incentivizes your members to help you grow, and it’s got to be ingrained in your studio culture and talked about all the time.” [Cherise, 13:41]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Our new payment process we are integrated with, and our reasons for upgrading in this area [2:26]
- A breakdown of service fee options and service fee refunds [4:21]
- How long it typically takes to make the payables switch [7:08]
- The ways this feature can help not only get clients in the door, but also with retention [9:12]
- The social aspect of fitDEGREE and tips for utilizing this to benefit your business [13:04]
Quotes:
“It’s very similar to checking out at a hotel, checking out at an Airbnb, or buying concert tickets. At the end of cart you see the price for the ticket, and then you see the price of the service fees to create that transaction.” [Nick, 4:50]
“The conversion rate is so important, so by creating an intro offer pricing option, you can now track that conversion rate.” [Nick, 10:31]
“The social aspect of fitDEGREE gives you a lot of room to build your community and also build those connections, in a more natural feeling way.” [Megan, 13:19]
“The more you build a cohesive look and have a consistent announcement feed, and the more people interact, the more you are building almost internal social proof and rapport.” [Megan, 14:23]
LINKS:
https://www.payabli.com/
https://www.truemoonyoga.com/
https://www.instagram.com/emilyvendemmia/
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What classes in fitDEGREE are, In terms of the features [1:29]
- How to pay for a class using the system [2:40]
- What to do to set up a class in class manager [3:20]
- A breakdown of using the plug and play system in class manager [5:03]
- How to determine if a class is appropriate or not for your business model [7:42]
Quotes:
“Classes are bread and butter. It’s a weekly recurring registerable; you set it and forget it, or you can create it to be seasonal, quarterly, or however you see fit, but it is a weekly recurring thing that should be the foundation of your business as a group fitness studio.” [Nick, 1:39]
“This is the core to the majority of the businesses who utilize fitDEGREE, but it gives you a lot of freedom of what you can do in a pre-templated structure.” [Megan, 2:23]
“The convenience of classes is in the class manager, and you don’t get that with your events and series. These are pre-templated, and classes and one-on-ones have that bonus to them, so that’s definitely a major deciding factor, at least in my opinion, to choose them.” [Megan, 9:13]
LINKS:
Episode 45: Breaking Down App&Admin vs Admin Only
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How to approach classifying a lead in your business [1:25]
- The three main qualifiers to use for old leads [2:55]
- What are the most common methods used to reach out to old leads [4:28]
- Some best practices for old lead follow up [7:49]
- Specific offers that Cherise would recommend you pitch to old leads [10:53]
Quotes:
“We want to be careful that if we have 300 clients that aren’t active, we are not sending them the same text and email.” [Cherise, 4:07]
“In terms of automated processes, automated texts and emails, they are a piece of the puzzle that should always be there.” [Cherise [7:34]
“They’re not going to know unless you educate them, and the biggest thing is it doesn’t happen once. Just because you send one text to an old lead, do not expect to get them back in the next week; it takes time.” Cherise [9:01]
“Messaging someone in October might be different than in May, or whatever month you decide to pick [to follow up]. Every 3 months they should be in a new chapter of the year, and it might be the chapter they’re ready, but I think unless they say ‘no’, you just don’t know, and it wasn’t the right time for them.” [Nick, 9:46]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What you can do to identify or make sure the sale you are hosting is on brand with your studio [2:07]
- How to approach running two locations, with polar opposite environments, when deciding on intro offers and more [5:16]
- Ways the pricing menus differ between her two locations, plus the various memberships that they offer [5:39]
- Our thoughts on new client acquisition and gifting [10:02]
- Lindsay talks about how hard she has worked to make her two locations one team and one community [11:19]
Quotes:
“As long as there is a long-term or short-term vision to get them into traditional pricing, that just sounds like a customer acquisition cost.” [Nick, 7:14]
“That customer cost a little bit more to come onto the platform, but it’s ok. They’re more likely to have a long-term relationship with us because they came from someone of trust.” [Nick, 7:52]
“We find that when they have something that one, is their own, and they have value in it, they’ll stay longer. Two, when they have something that everyone else has in the studio, they feel they’re part of the in-crowd.” [Lindsey, 10:15]
“It is important to us that we are one community, and we do things together. That’s actually a really important thing for us with having two studios. You’ll see people with two studios, a lot of times almost separate their studios.” [Lindsey, 11:19]
LINKS:
https://thestablesstudio.com/
https://www.instagram.com/the_stables_studio/
Episode 42: Brand Advocate Intro - Lindsey
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- In term of visibility, What App&Admin means in terms of visibility [1:13]
- App&Admin hosts what you want visually available to the public [2:23]
- What Admin Only is all about [3:12]
- Where to find the visibility options in your Admin Only [6:43]
- A helpful tip if your sales process is autonomous for the client [8:40]
Quotes:
“If there is no reason to restrict visible access, there is no reason you want to hide something and you don’t want someone to see something, [then] you are always going to make it App and Admin because you want to make it accessible to register and purchase.” [Nick, 2:39]
“Your Admin Only is private information, unless a share link is provided. For the majority of things in your Admin, such as your pricing options, share links can only be generated by managers and above, but for your registerables your staff would be able to grab share links for those from your Admin, or they can just grab it from the app.” [Megan, 3:50]
“If you have a temperature lock on something, only people of that temperature can make that purchase. Otherwise, if they have the link and the link is not expired, they do have access.” [Megan, 5:19]
“If the sales process is autonomous for the client, maybe it would be a good idea to keep a handful, as in only two or three memberships public, which would be App&Admin. Then you can hide a flurry of memberships that are just Admin Only that you can sell through a conversation.” [Nick, 8:34]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Introducing the fitDEGREE Business Portal [1:30]
- What a community partnership looks like and how the relationship works [3:10]
- Tips for identifying the types of businesses that you should align with in your community [5:54]
- Advice on the quality, quantity and maintenance of partnerships [9:33]
- What you can do to ensure that you are being a good partner and placing value back into the businesses that support you [10:53]
- Some different ways and ideas for reaching out to the businesses around you [12:58]
Quotes:
“Your local community is one of your biggest assets in utilizing what is available to you within that community is a major key to success.” [Megan, 0:46]
“When I work with studio owners, first and foremost, we are going to work on building relationships within our community to drive quality leads to your business.” [Cherise, 4:15]
“Quality partnerships do not happen overnight. They take time to cultivate, and they take time to really identify what is going to work for each business owner and their business.” [Cherise, 11:30]
“If you just go to a business as a customer, you get excited and you want to tell your friends about it, maybe that’s just the first step of the lightbulb [moment] that you should reach out to them for a partnership.” [Nick, 15:51]
LINKS:
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.instagram.com/whycoachingandconsulting/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- More on what being a brand advocate entails [0:47]
- The story of fitDEGREE and True Moon Yoga [3:10]
- What to consider when making the platform switch to fitDEGREE [8:21]
- Why delaying this move only makes things harder as time passes [13:16]
- Some challenges to be aware of when switching platforms [14:00]
- The ways which Emily has designed her studio to be unique from others [16:10]
- Her expert advice for anyone thinking about opening a studio in the near future [22:21]
Quotes:
“The only thing that made me super nervous was the data transfer. I was stressed because that’s your income, your revenue, [with] all those auto pays going through and everything, but you guys did an awesome job.” [Emily, 11:27]
“If you want to do [the platform switch], it’s only going to get harder every day that goes by. If you put it off for 6 months, sure [you can do that], but it’s going to get more complicated, you know? So, if you are thinking about making a decision, or if you have a sweet spot to make a decision, go for it!” [Nick, 13:16]
“If you are confident about the change with your clients, they’re going to react well, they trust you. It sounds like a good decision, and they want to do this change with you, for you.” [Nick ,15:19]
“You can’t just wing it. You need a business plan, and you need to be able to pull the reports that you need and be organized. I love that you guys are organized, and it’s easy to pull that information, it’s not confusing and crazy.” [Emily, 23:30]
LINKS:
https://www.truemoonyoga.com/
https://www.instagram.com/emilyvendemmia/
https://loopspark.com/
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- More on what being a brand advocate entails [0:47]
- The story of fitDEGREE and True Moon Yoga [3:10]
- What to consider when making the platform switch to fitDEGREE [8:21]
- Why delaying this move only makes things harder as time passes [13:16]
- Some challenges to be aware of when switching platforms [14:00]
- The ways which Emily has designed her studio to be unique from others [16:10]
- Her expert advice for anyone thinking about opening a studio in the near future [22:21]
Quotes:
“The only thing that made me super nervous was the data transfer. I was stressed because that’s your income, your revenue, [with] all those auto pays going through and everything, but you guys did an awesome job.” [Emily, 11:27]
“If you want to do [the platform switch], it’s only going to get harder every day that goes by. If you put it off for 6 months, sure [you can do that], but it’s going to get more complicated, you know? So, if you are thinking about making a decision, or if you have a sweet spot to make a decision, go for it!” [Nick, 13:16]
“If you are confident about the change with your clients, they’re going to react well, they trust you. It sounds like a good decision, and they want to do this change with you, for you.” [Nick ,15:19]
“You can’t just wing it. You need a business plan, and you need to be able to pull the reports that you need and be organized. I love that you guys are organized, and it’s easy to pull that information, it’s not confusing and crazy.” [Emily, 23:30]
LINKS:
https://www.truemoonyoga.com/
https://www.instagram.com/emilyvendemmia/
https://loopspark.com/
fitDEGREE’s Business Portal
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitspot_guru/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What exactly a “brand advocate” is [0:37]
- How Lindsey entered the fitness world and what made her fall in love with this industry [3:37]
- Why she really resonated with spin and the mental and physical aspects of it [7:57]
- Lindsay’s experiences being a business owner in the beginning, wearing all the hats and then transitioning into building a team to work with her [12:20]
- What drew her to fitDEGREE from the beginning [18:22]
- A look at the accessibility and onboarding process with fitDEGREE [20:21]
- Why Lindsay is so passionate about fitDEGREE, plus why she is our brand advocate [23:33]
LINKS:
https://thestablesstudio.com/
https://www.instagram.com/the_stables_studio/
https://www.facebook.com/TheStablesSpinStudio
https://www.linkedin.com/in/lindsey968/
https://calendly.com/fitdegree/support
support@fitDEGREE.com
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
What We Cover In This Episode:
- The steps to take to begin building your plan for upcoming change [1:44]
-
Best practices to communicate and train with staff about upcoming changes [2:58]
-
When to roll out change to clients, and how to support this in studio and on your social media platforms [3:20]
- Tips for executing social media posts effectively [5:54]
- What to know about communication timing when planning a big change [10:25]
LINKS:
fitDEGREE’s Business Portal
On The Go App (Google Play) & (Apple App Store)
Kiosk & Admin Logins
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
https://www.canva.com/
What We Cover In This Episode:
- What our sales process looks like at fitDEGREE, and why others should consider adopting a similar model [1:21]
- How to use the sales process to qualify potential clients [2:58]
- The way we use our standard demo process when trying to qualify potential clients [6:49]
- What is the top selling point that brings clients to fitDEGREE [8:56]
- The biggest deterrent or roadblock stopping people from coming to fitDEGREE at this time [11:03]
- What factors of the fitDEGREE's sale process are universal and can be applied to all businesses [13:18]
- How mentorship and/or specialized coaches can be used for specific areas in your business [15:31]
- Extra resources to help you with business and sales development [18:32]
Quotes:
“When you get someone that is not right for your business and you are trying to force a round object into a square hole, you’re going to feel it. Your team is going to feel it, and it’s going to be heavy.” [Nick, 6:25]
“I basically tell people if you don’t value an intuitive client interface, insightful reporting, and personal interactions, if those aren’t important to you, you’re probably not going to be a good fit here.” [Nick, 10:06]
“Every time a member churns that is an opportunity to learn why they churned, if they are just too busy, it is a sale opportunity to figure out why they are not prioritizing their own fitness, health, your business, and their life.” [Nick,12:06]
“People really forget about [the] next steps. If I don’t plan or schedule a follow-up with someone, they can be super interested in fitDEGREE, but as soon as they get off that call, they have a million and one things back in their life again.” [Nick, 13:54]
LINKS:
fitDEGREE’s Business Portal
On The Go App (Google Play) & (Apple App Store)
Kiosk & Admin Logins
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://www.instagram.com/fitdegree/
https://www.instagram.com/fitdegree_nick/
https://www.instagram.com/megan_fitdegree/
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
Triangle Selling: Sales Fundamentals to Fuel Growth by Hilmon Sorey
ClozeLoop
What We Cover In This Episode:
- A review of your website from your client’s perspective [1:19]
- How to set your website widgets or buttons through your admin for increased accessibility [2:18]
- What to do to configure your fitDEGREE schedule widget [5:10]
- A look at the one-on-one widget [7:05]
- How the announcement widget gives you the ability to post your announcement feeds into your website [8:21]
- Ways to set up your pricing menus and options for packs, intro offers, and memberships [9:41]
- How the app gives you the ability to preventing and/or allow purchases [14:20]
- What to know about retail items within the app and website [16:26]
Quotes:
“Utilizing any of these will give you a little bit more of an edge on your website, and making sure that you’re very intentional about the way you’ve set this up and put it in place for your clients will also help give them an ease of entry for their experience with your business.” [9:22]
“For your one-on-one packs, your class packs, your intro offers, your memberships, anywhere you have those pricing options listed, or an official pricing menu, my recommendation is to create a button that has the share link attached to it that will redirect that client to the direct ability to buy that item.” [14:00]
“Keep in mind your website is one of the possible first interactions that your clients will have with your business, so you want to make sure that not only is it simple to navigate, but it’s well maintained, it looks good, and it reads well, because your website is very important.” [17:37]
LINKS:
On The Go App (Google Play) & (Apple App Store)
Kiosk & Admin Logins
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Ali talks about her business merging with another and how she was able to foster a solid community during this process [1:32]
- The importance of setting the tone and voice of your business, getting to know your members, and hiring like-minded staff [4:05]
- Ideas for fostering relationships between members [5:18]
- Ali’s advice for preparing to build your dream community [6:34]
- Her thoughts on maintaining your community, and getting clear on your vision [8:22]
- Ways to change the culture in your business if you need to course correct [10:27]
- Tips for having the tough conversations that need to happen [13:26]
LINKS:
On The Go App (Google Play) & (Apple App Store)
Kiosk & Admin Logins
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Cherise’s journey into entrepreneurship to where and what she does today [1:16]
- Nick looks back and recalls moments and events that led him to developing a tech start-up [3:40]
- The importance of leading with your mission [6:34]
- How to approach defining, or redefining, your why [9:57]
- The reasons that a business plan is not just optional, it’s a necessity [11:24]
- Ways to get proper operations in place to support you and your business [14:47]
- Why identifying and setting KPIs at the key to everything when it comes to tracking your results and achieving success [17:53]
Quotes:
“I think what led me to this place in my life is just honesty and wanting to positively impact people's lives. I mean, this is why I really respect fitDEGREE and the whole team, because there’s just so much honesty and transparency.” [Cherise, 6:57]
“I almost see your why as your North Star or your beacon light. You don’t really have to be creative when a question comes up, because you can point to your why and ask which answer aligns to it.” [Nick, 8:32]
“Let me scream it from the rooftops; effective systems and operations are key to any successful business. I am a nerd at heart, and this is what we start off when I’m talking with a client.” [Cherise,15:15]
“If you don’t know what KPIs are, or you don’t have any in place, please let’s talk. I would love to help you, because it’s really hard to evaluate success, growth, and to identify what we need to improve on if we don’t have KPIs in place.” [Cherise, 18:08]
LINKS:
https://www.facebook.com/whycoachingandconsulting
On The Go App (Google Play) & (Apple App Store)
Kiosk & Admin Logins
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What progressive web apps are all about [1:25]
- Why fitDEGREE chose a progressive web app and the benefits this approach gave us and our clients [3:54]
- The reasons that web-based apps are crucial in this industry [7:59]
- How having a progressive web app sets us up for continued success in the future [9:38]
- Where our best ideas always come from [10:58]
Quotes:
“For the longest time, when you would make an app for an iPhone or an Android phone, you would have to code the app in specific languages for that platform. You’d have to build the app, submit it to Apple and Google, and then have them approve it to put it on their store.” [1:37]
“By going the web app route, we were able to have half the amount of developers in the early days and focus all our time on building one app versus two apps.” [4:34]
“I think that’s what gave us kind of a competitive edge, having that platform where we could build one app that goes to iOS, Android and web.” [7:49]
“Overall, I think that all apps that don’t need intensive power are going to start going the web app route, if they haven’t already.” [9:27]
“Our clients keep it easy for us. We don’t have to be creative that much because they tell us what they want and need and that is the route we usually go with new features and new additions to the software.” [12:03]
LINKS:
On The Go App (Google Play) & (Apple App Store)
Kiosk & Admin Logins
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How we strive to set the FitFam apart from other software clients [1:07]
- The social features you’ll find within the app [1:39]
- The way that having friends on the app is a game changer changer for your clients [2:23]
- Using friend requests for clients who are looking for connection and community [3:59]
- How friend requests work for the person who prefers to come in and slowly make friends and connect [5:22]
- Why we encourage you to get your studio staff and members to know that this is a phenomenal tool for the type of connection they are looking for [6:23]
- Strategies for using the announcement boards to promote internal community interaction [9:16]
- A challenge we have for you and two steps to take right now to make the most of your app [11:51]
Quotes:
“Let’s talk about having friends on the app and why that is a game changer that you really should be leaning into. A large draw to studio fitness style workouts and these classes in this environment is the community.” [2:23]
“Your announcement board is another great way to make sure you’re getting the most out of your app experience for community building. Again, people do not need to be connected [with you] to interact on and with your announcements. It’s like your own personal social media feed.” [9:53]
“Make sure to start using your announcements, this is your opportunity to get people in the app more.” [10:27]
“We want to make sure you’re making the most of your app experience in terms of community building aspects. Your friends, your ability to have friends, to make friends, promote friends, can help you build the community or the ability to say how you want to interact with the community is your choice. This experience you have in our studio is yours and this is what you want it to be so make the most of it.” [12:53]
LINKS:
On The Go App (Google Play) & (Apple App Store)
Kiosk & Admin Logins
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Determining the best time frames for late versus early cancellations [1:59]
- Best practice for no-call, no-shows and late cancellation fees [5:26]
- Whether or not cancellation policies should mirror themselves for all registrable types [7:12]
- Tips for establishing and enforcing membership cancellation policies [8:45]
- How to approach telling your clients to submit their cancellation to the studio [10:38]
- What are some common studio policies surrounding refunds [12:04]
- A look at studio etiquette policies [13:54]
LINKS:
On The Go App (Google Play) & (Apple App Store)
Kiosk & Admin Logins
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Key terms and vocabulary within the software to be aware of [1:19]
- The difference between a company admin and a FitSpot admin [2:38]
- Manager’s roles within fitDEGREE, what their access allows and restricts [4:40]
- A look at access for team members [5:58]
- How to approach setting your staff up for success by evaluating their roles [7:06]
- What are the different views in terms of the fitDEGREE admin website [7:34]
- More on the On the Go app, what it was designed for, and where you should be performing the higher-level tasks in your business [13:47]
LINKS:
On The Go App (Google Play) & (Apple App Store)
Kiosk & Admin Logins
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Two very exciting fitDEGREE announcements from Nick [0:33]
- Starting with the admin side of things, how you can utilize the new apps’ full potential [2:45]
- The way that admins that have the On The Go app can utilize push notifications and client-facing reports [4:09]
- Access levels for company admins and fitSpot admins, managers, and studio team members [6:25]
- The Kiosk app, and what both staff and clients can do to benefit from it [7:54]
- A look at what the FitDEGREE, branded app depending on what you’re using, has to offer [11:36]
- A breakdown of the clients’ self-service side of the app [15:17]
LINKS:
On The Go App (Google Play) & (Apple App Store)
Kiosk & Admin Logins
Business Intelligence Portal
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What we need to do with our staff before we start giving feedback [1:57]
- Why feedback is often viewed as negative [3:30]
- Different ways that you can provide feedback to staff members [6:18]
- How to provide more impactful feedback to our staff members [8:25]
- What to do to encourage your team members to provide feedback to you as a studio owner and operator [11:46]
- Why feedback is so essential for a healthy business [15:24]
Quotes:
“Be sure that you have set yourself up for success with proper training, and then feedback can be given and will be better relieved by your staff.” [Cherise, 2:58]
“As business owners, especially in our industry, we’ve often opened our gym or our yoga studio because we are very passionate about our craft, but that doesn’t mean that we’ve learned the skills to manage our business, manage our team, or train our team.” [Cherise, 3:59]
“I always encourage my clients to shift their perspective to see feedback as a powerful tool for empowering their staff.” [Cherise, 4:49]
“You have to be comfortable in your approach, because if you’re not comfortable in your approach, that is going to carry over to how the feedback is received.” [Cherise, 6:37]
“We have to see a pulse on what types of feedback are going to be most impactful for each of our staff.” [Cherise, 7:50]
“When you are onboarding a new staff member, it could be a part of the staff member questionnaire, to ask how they best receive feedback. I think that is such a valuable piece to take away from within this conversation.” [Cherise, 11:09]
“When we invest time into our team and community it is more often than not going to be a direct correlation to the success of our business as a whole.” [Cherise, 16:14]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- The very first step to take to continue your education as a leader [2:34]
- How studio owners work toward encouraging feedback as an approach to continuing education and growth [4:28]
- Open form resources for growth and development [6:24]
- Strategies to allow for continued education [8:08]
- The way that you should prepare for coaching calls as a business owner [11:05]
- How to approach identifying best partner practices [12:54]
- Some sources for continued education [14:28]
Quotes:
“I really, really, believe ongoing education is what makes us hone in on our craft and within our industry.” [1:43]
“I am a firm believer that ‘one size fits all’ does not work for most business owners. They really want that one-on-one support to identify what they need help with as a business owner.” [10:23]
“Being vulnerable is so important, and I tell my clients this on Day One. You have got to be open and honest about all the things.” [11:55]
“You have to really look in your community as businesses that you are impressed by.” [13:30]
LINKS:
Episode 29: Importance of Continuing Education for Clients
Episode 28: Importance of Continuing Education for Staff
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode: * Why it is so important to supply your client base with continuing education [0:47] * What continuing education will look like in your studio if you want to have informed consumers [1:26] * How continuing education for clients will impact both their both physical and mental health [2:33] * Ways to foster starting, or continuing, a focus on physical and mental health [3:03] * Why your clients will look to you on a personal level to educate and support them further [5:59]
Quotes:
“As you begin to consider your client base, it is important to note that it is your responsibility to supply them with continuing education.” [0:47]
“Continue to update [your clients] on any policy updates and price changes. Just make sure that at every turn in your business, when things evolve, things change, [and that] your clients are also in the know of what’s going on and the why behind it.” [1:43]
“Find those connections that make their health and wellness a more holistic experience as part of being a member of your community.” [5:12]
“You have the opportunity to connect with your clients on such a personal level as someone in their community who they see as their supporter.” [5:37]
“Find things that inspire and excite you, and bring those back to your client base.” [7:04]
LINKS:
Episode 28: Importance of Continuing Education for Staff
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
-
Why taking the time for initial staff training on your software is key [1:21]
-
Tips for regular training and knowledge check-ins [2:46]
-
Best sales practices for your staff to use [3:05]
-
Why they must know and understand studio policies [4:20]
-
Some studio and/or local initiatives you can use [6:15]
-
How to empower your staff outside the studio [7:24]
-
What can you do to promote continued education growth and development as a business owner [8:08]
-
Additional ways to foster personal development and growth [10:10]
-
How to being fostering communal development [10:55]
Quotes:
“No matter what stage of life they’re in, everyone should always be learning something new.” [1:02]
“Not only is it important to train them initially, but it is also crucial to check in on them.” [1:57]
“Helping your staff continue to grow and understand their resources is so, so powerful.” [2:39]
“You are a business that serves a community, and in order to continue serving your community and maintaining your staff, you need to make sure you are making proper sales efforts.” [3:14]
“Our staff is our most powerful tool, so we want to make sure that we are giving them anything they need to succeed.” [3:41]
“Feedback is very important and beneficial for all people in continuing education and growth.” [5:58]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What a referral is within fitDEGREE [1:54]
- A bit about referral codes and links, and where to find them with the client app [3:24]
- What exactly happens once the client receives the link or code [6:05]
- A look at referrals from the admin side [6:24]
- How to begin implementing a referral program as a studio owner [8:00]
- Ways to filter and sort referrals within the fitDEGREE admin [9:59]
- Are you a studio owner with referral ideas? We want to hear them [10:49]
Quotes:
“When you think about these fitness businesses, a majority of their new clients, especially the conversions, coming from referrals, it just seemed to make a lot of sense that this was almost necessary to run a fitness business.” [Nick, 1:16]
“A referral is essentially when you invite someone to the studio. You can send them a link, or you can give them a code that they enter when they create their account.” [Nick, 2:01]
“I want to encourage my clients to drive referrals into the studio, and whoever gets the most referral conversions gets some type or reward.” [Nick, 8:38]
“I’m curious to see what the feedback is that comes in, and what are all the ways you can leverage referrals and get results with dollars and cents, not just feel-good competitions.” [Nick, 9:40]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- Why we have integrated social features into fitDEGREE [1:04]
- A look at the standard social features, such as digital gift cards [3:21]
- Digital gift card share links and how to utilize them [5:46]
- What to know about the share icons [7:17]
- A breakdown of the internal social features of friends list and requests [8:38]
- What the announcement board feature is about [13:11]
- How to use the gifting section and tips for promoting it to your customers [17:21]
- Why education is the key when it comes to the social features available [21:00]
Quotes:
“I have always believed that fitness and wellness routines are more consistent when you have friends that go to the physical space that you are going to.” [Nick, 1:16]
“The importance of the friend request is what happens when you accept it. If you accept a friend request, that person can now see which classes you are going to and invite you to more classes.” [Nick, 10:20]
“I think it is really one of those things that you can use to get your brand advocates to help you push new people to be more comfortable, faster.” [Nick, 12:13]
“The gifting functionality is just a great way to put your business on autopilot, in a way that you wouldn’t have necessarily thought of originally.” [Megan, 18:55]
“It is clear here at fitDEGREE that we have been evolving to include all of our social features we can get into the mobile app and the admin.” [Megan, 22:36]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How Cherise defines client appreciation [1:24]
- The benefits of showing authenticity [2:43]
- How happy clients will equal long-term clients [3:25]
- A look at growth through referrals [3:39]
- How to use quarterly client check-in to show client appreciation [4:23]
- Using B2B partnerships to give your clients special discounts [5:06]
- The importance of giving a personal touch, shout-out, or gifts for special occasions or sympathies [5:53]
- Ideas for in-studio and community events to celebrate your current clients and prospective ones [6:58]
- A reminder that client appreciation is essential [9:30]
Quotes:
“Clients are the bread and butter of any good business, so every now and then we have to consider what we can do to give back to them.” [Megan, 0:42]
“Our industry is so focused on relationship building and genuine conversations, so we want to make sure we are saying ‘thank you’ to our clients.” [Cherise,1:52]
“The reality is client appreciation efforts directly correlate with retention, which is key in our industry.” [Cherise, 2:23]
“When our clients are happy, we keep them long term.” [Cherise, 3:30]
“I am a firm believer that retention and client appreciation starts on Day One.” [Cherise, 4:23]
“Because we create such close relationships with our clients, it is crucial for gyms and studios to implement meaningful and consistent client appreciation efforts.” [Cherise, 9:40]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- How all social gifting is a studio choice that can be enabled or disabled [1:32]
- The various social gifting features that are available to admin [3:43]
- The timing on gifting versus gift cards [5:46]
- Ways to purchase an event or series from your live calendar [6:22]
- A look at the client app social gift purchasing and purchase as a gift card versus account balance [7:33]
- What the process for sending digital gift cards from the app looks like [9:26]
Quotes:
“So even if you have your app settings turned off for gifting, you can always gift from your admin.” [Ali, 3:44]
“Always keep in mind that if they want this to be more of a specific date service that is handed over to their client, maybe buy a gift card and that way you can control when it is given to your friend.” [Megan, 6:09]
“From your schedule live view, if you have someone that wants to purchase an event or series for somebody else, you can do that from your live calendar.” [Ali, 6:22]
“If you want to send them a nice gift and you don’t mind when they get it, then purchasing from app is really the perfect way to get gifts to people immediately.” [Ali, 11:01]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
https://www.youtube.com/channel/UChJ5rK6zWPXjbxtUQx3ys9Q
What We Cover In This Episode:
- What an intro offer is in fitDEGREE [0:46]
- A breakdown of the intro offer creation process [3:02]
- How your clients will see your intro offer displayed [5:51]
- A few nuances with purchasing intro offers [6:51]
- What to be aware of with expiration timelines [8:11]
- How Intro offers are not compatible with discounts [9:17]
- Tips for testing and tracking your intro offers [11:45]
- Ways to train your staff on intro offers and the sales conversation on where clients can from there [12:26]
Quotes:
"Make sure if you are using a video that you have quality content, like a studio tour or welcome video, ready to go for these new clients to see.” [4:41]
“The intro offer features make this specific payment option only available to cold clients. Clients who have never made a purchase or registration before will have a display at the very top of their app as they log in, which will advertise your intro offers to them.” [6:20]
“For your intro offer 14 days is the sweet spot. Keep the offer long enough so that the client has time to commit, learn and love your studio.” [11:26]
“It is always important to utilize any reporting you have to determine the success of your offers, and to know when it is time to pivot your sales model.” [11:50]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
https://www.fitdegree.com/blog
What We Cover In This Episode:
- Reframing the way you look at sales [1:35]
- How “organic sales” is defined [3:04]
- What to do to insure you are putting business practices in place to get organic sales [3:56]
- Tips for preparing your staff for organic sales [5:35]
- Cherise’s thoughts for committing to the process [7:54]
- The role that getting to know your clients and their needs will play in the organic sales process [8:25]
- How to approach organic pricing presentations [11:28]
- Why being the expert will be key [13:23]
- A look at combining paid and organic marketing efforts that work together to sell your services [16:05]
Quotes:
“You really have to ensure that you are showing your value to these new clients that walk through the door, and don’t get me wrong it takes some work.” [Cherise, 2:15]
“This idea of organic sales is really all about being authentic and showing new clients what you can offer them.” [Cherise, 3:04]
“I’m a firm believer that every business has unique needs and every business has a unique process that is going to work right for them.” [Cherise, 4:58]
”I cannot expect to make a sale if I am not investing the time to get to know the clients.” [Cherise, 8:48]
“Do not shy away from organic pricing presentations. Again, they can be authentic because you are trying to show why they should join your community.” [Cherise, 13:14]
“We underestimate the value of our clients sometimes when it comes to referrals and being our advocates.” [Cherise, 15:51]
“Create a process that allows your team to educate new clients about who you are, what you offer, and why they should choose you.” [Cherise, 18:38]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
What We Cover In This Episode:
- What a pay scale is within fitDEGEE [1:04]
- A look at class pay scales [3:05]
- Defining pay rules for class groups [3:47]
- How to cap total bonus pay [6:55]
- What to do to allow total check-in bonus [8:25]
- How to enable payment method bonus [9:32]
- A breakdown of one-on-ones, event, and series pay scales [10:13]
- Pay scales in action! [12:09]
Quotes:
“Every pay scale has its own unique set of rules, and each registrable type has its own format for pay scales.” [1:42]
“The pay scale is essentially like the hub for all of your pay rules that are going to be defined per this type of team member and how they are expected to be paid.” [3:36]
“The big difference moving forward for your classes over to your one-on-ones or your events and series is the way the pay is structured.” [10:13]
“Instead of having a base rate or bonuses, one-on-ones run off of a percentage or a flat dollar rate per session.” [10:39]
“Pay scales are what is being used to generate your payroll, and that is where you are going to see their biggest impact.” [12:37]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
What We Cover In This Episode:
- How to categorize items within fitDEGREE to label areas of your client base [1:04]
- Where can you use tags within the fitDEGREE system [1:56]
- What is the purpose and benefits of adding a tag [2:34]
- The way to tag for discount purposes [2:58]
- A look at the client tagging section [5:42]
- What the general client tags are [7:20]
- How to approach revenue reporting for discounts using fitDEGREE [11:28]
Quotes:
"Please do not overlook the usefulness of these different types of tags that you can apply to discounts.” [3:38]
“If I am very intentional about using my tags, if I am able to see Black Friday, if I am able to see teacher training, if I am able to see military, and if I am able to see local, then I will know over time the impact it has on my business.” [13:25]
"This is all about making the most informed decisions possible, and unless you create those tags, and are intentional about your setup, unless you really get into the details, you’re not going to get the most you can from this reporting and see the benefits of tags.” [14:20]
“These are the finite details that will help you in the future, and it is really going to be an awesome tool for your success moving forward inside of fitDEGREE.” [15:09]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://calendly.com/fitDEGREE
What We Cover In This Episode:
- How Apple is extending their deadlines - again [1:04]
- The most recent message they are now giving to developers [1:37]
- What their timeline of guideline changes from 2020 until today has looked like [3:50]
- The new timeline of deadlines for in-app purchases [8:14]
- How this change will affect your current client base [10:03]
- What action steps fitDEGREE is suggesting for clients at this time [12:32]
- Our plan to appeal the latest developments, and how The Coalition for App Fairness is advocating for freedom of choice and fair competition across the app ecosystem [16:26]
Quotes:
“As everyone knows by now, this entire process, whether it is on our team or all of your teams out there in the studios, has been super stressful. Really, we are just living in a land of uncertainty.” [Megan, 9:31]
“My takeaway from what I recommend doing is that you are all unique businesses with your unique client’s bases. Judge how adaptable they were the first time around.” [Nick, 14:40]
“Now is the time to hone in on your website and specifically your mobile presence.” [Nick, 16:10]
“React on what we know, and right now we know that virtual sessions, or as Apple calls it, ‘digital one-to-many sessions’, will be completely removed from IOS apps.” [Nick, 19:46]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://appfairness.org/
Episode 2: How in-app Purchase fees are impacting your business
What We Cover In This Episode:
- What the first and last name requirements are in the fitDEGREE system [4:17]
- Email addresses as the starting point of all client communication [6:34]
- Why phone numbers can still be a barrier for barrier of entry for some people entering your studio [8:03]
- The reason that getting your students’ physical addresses is still important, even though they are coming to your location [10:49]
- The requirement of having a unique image upon account creation and how you can utilize this in fitDEGREE [14:28]
- A look at waivers for general liability, covid, media, and memberships [17:46]
- An important update to the original regarding phone numbers and the fitDEGREE system [26:05]
Quotes:
“Emails are basically the starting point for all customer communication.” [Ali, 7:02]
“People have gotten very protective about their info. Any time I’m asked for my phone number, I immediately want to know why. We all know how many spam phone calls we get because our number gets out there, so immediately I want to know why you need my phone number. Is that important info for you to have? [Ali, 8:50]
“Being clear of your intentions and the way that they can opt in or opt out of those communications will make it a little less intimidating to hand over that phone number.” [Megan, 10:34]
“Addresses are helpful for credit card information to have that on file so you can get in touch with your members.” [Ali, 11:53]
“Always keep in mind your demographic, your client base, and what might deter someone from being connected with you and your studio as you’re going in and setting these standards of practice for your business.” [Megan, 21:44]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
What We Cover In This Episode:
- Why you need to know who your audience and clients are, and where they come from, when it comes to marketing and sales [1:26]
- The importance of providing value first [2:02]
- What role consistent calls to action will play in your marketing [2:29]
- How video has become “the name of the game” when marketing your products and services [3:09]
- Some ways to start practicing this type of marketing [4:01]
- Tips for identifying what is obnoxious, or just not working [9:51]
- How much outreach is too much outreach [12:34]
- What are the best marketing mediums for the fitness industry at this time [15:14]
- A few out-of the box marketing ideas for your business [19:04]
Quotes:
“If you are utilizing social media you need to have engagement. That education piece is so important, because if we are not asking them to engage, they are not going to.” [2:34]
“Video content is not only going to show up in algorithms and better on social media platforms, but it is also going to engage your clients.” [3:17]
“Businesses have to remember that marketing is unique to your business number one, and number two, if you don't have a marketing background, this can be very overwhelming.” [4:25]
“I encourage studio owners to divide and conquer with their team when it comes to content creation.” [8:01]
“There is a fine line between making sure we are getting our content out there about our intro offers and our sales, but not asking for that sale all the time.” [10:41]
“Marketing has changed so much due to COVID, the reality is so many people shifted online, that marketing was happening online more than ever during COVID.” [16:10]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
What We Cover In This Episode:
- An overview of the positions within fitDEGREE’s client-facing teams [1:17]
- A look at the behind-the-scenes teams at fitDEGREE [4:13]
- A breakdown of the fitDEGREE partners [10:48]
- Additional resources and content you can leverage [12:13]
- A reminder that we are here for you and your clients [16:02]
Quotes:
“fitDEGREE is still very grassroots and up-and-coming.” [Megan, 6:27]
“Think of onboarding as not just a one-time thing when you sign up. It could be something you come back to as massive expansion happens inside your business.” [Nick, 9:55]
“Go to support@fitdegree.com because we have a great ticketing software that makes sure everything gets answered.” [Nick, 10:20]
“Just in general, we’ve really been doing our best over the last year or so to beef up what we can offer [our clients].” [Megan, 12:14]
LINKS:
For Support: support@fitDEGREE.com
For Billing: nick@fitDEGREE.com
To Book an Onboarding Session: https://calendly.com/fitdegree
Join The fitFam on Facebook: https://www.facebook.com/groups/fitDEGREE
Email Cherise: cherise@fitDEGREE.com
Our Partners: https://www.fitdegree.com/partnerships
To Access Our Software Guide: https://guide.fitdegree.com/
What We Cover In This Episode:
- Helpful tips to protect yourself from disputes [3:06]
- Ali’s process of handling disputes within fitDEGREE [6:37]
- How to define the phases of the dispute process [8:20]
- What the fitDEGREE process looks like when reaching out to studio owners [11:36]
- Ways that clients of fitDEGREE can approach chargebacks [17:55]
Quotes:
“Be in constant communication with your clients about what your refund policy is. Put it everywhere in your communication.” [5:13]
“Always reach out and come from a caring perspective as much as you can, because that is going to help build trust and clients will be less likely to put a chargeback against your business if they trust you and know you to be an honest person.” [18:50]
“If you are looking to collect on unpaid memberships, do not charge their credit card on file, you want to take another avenue and send them out to collections instead.” [20:04]
“They can give any dispute code they want to the credit card company, and it is up to you as the merchant to provide the proof. The burden of proof is on you, not on them.” [22:39]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
What We Cover In This Episode:
- The main things to consider when implementing childcare into your software [0:55]
- How to set up unique accounts for parent and child [2:54]
- Ways to establish your relationships inside of fitDEGREE [3:21]
- Positives and potential downfalls with the first method [6:31]
- Method Two: All registrations are made under the parent account [6:58]
- How to use staggered start times for childcare and your classes [7:48]
- Options for bringing clients bringing multiple children to the studio [8:42]
- What you can do if you want to implement paid childcare [10:07]
- The pros and cons of having one account operating for everyone [10:55]
Quotes:
“All accounts need their own unique email addresses, and they need to be verified in order to make registrations.” [1:48]
“In terms of the fitDEGREE platform, I have seen childcare operated and created in two very effective manners.” [2:26]
“If we have unique accounts per parent and child, every client account, all of our participants listed here should have their own unique account and email.” [3:06]
“As long as there are a few moments of a gap between the two, the single verified account, the parent account, will be able to register into both sessions.” [8:25]
“You really need to be on your game admin-wise if you are using one parent account to register for your childcare.” [11:55]
“With either of these methods, it is all about what can your business realistically facilitate and what is going to work best for you, your staff, and your client base.” [12:11]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
What We Cover In This Episode:
- Retention focal points to pay attention to as a business owner, and what is the biggest report to focus on when doing this [2:30]
- Why expiring memberships need to be watched closely [5:23]
- How to handle past due bills when the situation arises [6:45]
- The importance of checking unpaid registrations [9:27]
- Class pack reporting, and why offering this option to clients shouldn’t be underestimated [13:16]
Quotes:
“Looking at these membership cancellation reports is super important to identify if there are trends happening with your members.“ [3:35]
“Pull expiring membership reports consistently, to do your due diligence as a business owner.” [5:57]
“You would be surprised how many owners allow their members to continue to take classes when they have past due bills.” [7:00]
“There are people that are going to be repeat offenders and consistently register and have unpaid bills and it is okay as a business owner to sit down and have a heart-to-heart conversation with these individuals.” [10:43]
“I don’t want to undervalue the fact that class packs serve a very important purpose as well for your business.” [13:41]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
What We Cover In This Episode:
- What to consider on reporting of intro offers, purchased and expiring [3:35]
- Tips for if you’re looking to adjust your intro offer or pivoting your business model [5:04]
- How to identify conversion data within the fitDEGREE system [6:31]
- The difference between most sold versus most converted [8:01]
- Ways to pull your total sales reports [10:12]
- What you should focus on when looking at your membership reports[12:27]
Quotes:
“Reports are something that you have to look at every single day, to make sure you are running your business effectively and making strategic decisions.” [1:28]
“Trends change, so it is important to test things out and remember you have to test them out for at least 60 days, or ideally, 90 [days].” [8:43]
“We want to really look at where the revenue division is. Are we seeing revenue from class packs, or are we seeing revenue from memberships? I think sometimes we forget about the value in our class cancellation policy.” [11:08]
“With the memberships that are on auto-pays, you can actually make projections on that and be able to make strategic decisions.” [13:13]
“We have to get into a business mindset if you want to have your business be sustainable, but also to enjoy it.” [15:02]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
https://www.fitdegree.com/post/member-retention-for-long-term-growth
What We Cover In This Episode:
- Automatic refunds from the admins and client experience, and what happens if you don’t automatically refund the client [2:18]
- How to mark as compensated, without using auto-refund [3:54]
- Tips for noting clients’ accounts that some type of refund other than auto-refund has been performed [4:52]
- How the process of refunding for a series will differ from that of an event or one-on-one [5:46]
- The way to issue a partial refund on a single item in fitDEGREE [8:34]
- Where to locate the sales within the admin [9:21]
- How to see the status of your transactions and VOID sales, if necessary [11:58]
- What to know about related items [12:50]
- Why issuing a refund and why it doesn’t automatically revoke items or cancel sessions [13:43]
Quotes:
“When we choose to refund, we can automatically refund, and this is going to refund to the payment method.” [2:28]
“It is a choice to automatically refund or not.” [3:06]
“The goal of our admin is to make sure everything is as complete as possible.” [3:54]
“It is important to note that a series is very, very different from a class. It is very different from an event, and it is very different from a one-on-one.” [5:51]
“Any screen that a sale can be found a refund can be processed, and sales can be found in many places” [9:21]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
What We Cover In This Episode:
- What the main registrables are within fitDEGREE [1:02]
- The pricing options available for the different registrables within fitDEGREE and how this will impact your business model [2:13]
- The importance of defining your pricing model and business model before you utilize the registrables [3:40]
- The key benefits of using classes as an event [5:20]
- What to consider when deciding on cancellation policies based on your business model [6:22]
- Tips for using Series sessions and payment options based on your business model [7:22]
- Some of the potential drawbacks of series being set as a class in fitDEGREE [8:21]
Quotes:
“It is very important to know your pricing model and your business model [when] going in and creating fitDEGREE.” [4:43]
“We do have these awesome features to have different registrables types of classes, events, series and one-on-ones, but you truly need to sit down and think about your business model and pricing model and decide what fits.” [9:14]
“If you want your events and series to be a part of your class packages, your memberships, and what they can be applied to, this is only possible if they are classes.” [10:01]
“These are all things you should be considering while either creating your business model or re-evaluating your business model within fitDEGREE.” [10:32]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
What We Cover In This Episode:
- The studio owners experience with cancellations and refunds [2:19]
- What to realize about refunds, auto refund and/or compensation with a non-auto refund [4:07]
- The timelines for voiding a cancellation charge within the app [6:40]
- What a cancellation will look like from a client’s perspective [8:42]
- A feature of fitDEGREE that outlines an early cancel versus a late cancel, and how to receive an automatic refund [10:52]
- A scenario around activation and expiration that you may encounter as a user of fitDEGREE [15:48]
- Where exactly to find the cancellation policies within the app as a user [17:42]
Quotes:
“We like to put as many things on the app as we can to empower the clients that feel comfortable with technology to self-service themselves.” [Nick, 9:04]
“We do make it very clear to the client, as they are withdrawing, what the potential penalty is going to be.” [Nick,10:44]
“Make sure that your business model is always in alignment with what you consider to be best practices.” [Megan, 15:41]
“Pre-registration they will have had an opportunity to view that cancellation policy, and as they cancel, they will be able to re-visit the cancellation policy.” [Nick, 18:18]
“It is important to know how to work with or around your policy inside of the admin for your registerables, no matter what they are, and how to aid your staff in taking action for clients.” [Megan, 20:40]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
What We Cover In This Episode:
- Where to find the cancellation policies within the fitDEGREE admin [1:36]
- Why it’s important to know your business model before setting cancellation policies [2:43]
- The need for different types of cancellation policies, and not just a blanket policy for all [3:58]
- Breaking down the terms within the cancellation policies of fitDEGREE, starting with a limited item fee [7:43]
- How to apply the unlimited use item fee to cancellations [9:50]
- The “no call, no show” fee [10:48]
- How that the automatic refund works [12:01]
- A look at the “no refund and contact studio for refund” option [14:25]
- The way to disable the ability to cancel from the fitDEGREE app [15:37]
Quotes:
“Tell me what you have going on in your studio and tell me what your business model is, because a lot of the times, late cancellation and no call-no shows are a part of the business model.” [Nick, 2:58]
“When we see these small group environments where 8 to 10 people can come, we need to make sure that people are respecting the rules of the studio, and where they are giving proper notice that they can’t come.” [Nick, 3:32]
“What is best for your business and business model? I think of these cancellation policies as somewhat of a culture setter, or a culture reminder for your clients.” [Nick, 18:46]
“I strongly encourage people when they are making the switch to fitDEGREE, that if you are making changes at your studio, now would be a great time to revisit this and do it all at once.” [Nick, 19:11]
LINKS:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
What We Cover In This Episode:
- The four registrables in fitDEGREE [1:14]
- What to understand when utilizing locations in the system [3:47]
- How to choose the same instructor for both online and in-studio [7:31]
- Ways to differentiate the classes for your client’s booking experience [9:43]
- Whether or not your instructors will have to log in twice to accomplish online and in-person sessions [13:27]
- What to do when one instructor is being paid different pay scales for online versus in-person classes, and how this will impact your reporting [14:15]
Quotes:
“If you have a simultaneous class taught by the same instructor for both studio and virtual, we will be talking about those two scenarios here today.” [3:10]
“Location isn’t necessarily the physical address of your studio. It is the space where the session is taking place.” [4:18]
“It is always helpful to differentiate, by having two different types of classes.” [13:14]
“When making these sorts of updates within your system, remember, if you are adding classes or if you are adding class groups, a big thing to remember is to update your pay scales, update your class packs, and update your memberships.” [16:01]
Links & Resources Mentioned:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
What We Cover In This Episode:
- What registration competitions are all about and how they work within the studio setting [2:00]
- The reasons we host registration competitions in this industry [3:21]
- How to get people involved with more than just intrinsic motivation [6:13]
- Some of the popular ideas around initiating registration competitions [8:46]
- What are the “must haves” to a successful registration competition [11:19]
- How you can take advantage of the fitDEGREE’s Announcement Board [13:56]
- The way to get your final reports for the competition from fitDEGREE [15:05]
Quotes:“You want to challenge everyone to step outside their comfort zone.” Cherise [3:03]
“Think about your demographic, think about what is going to challenge them, and get excited!” Cherise [3:13]
“Ultimately the ‘why’ for the business is to keep your members engaged in the community that you have worked so hard to foster.” Cherise [4:37]
“If our members are coming, and if they are seeing results, then we are going to retain them.” Cherise [5:50]
“When we see our progress, visually it impacts us more.” Cherise [10:05]
Links & Resources Mentioned:
support@fitdegree.com
https://www.facebook.com/groups/fitDEGREE
WHY Coaching & Consulting:
info@whycoachingandconsulting.com
https://www.facebook.com/whycoachingandconsulting
https://www.instagram.com/whycoachingandconsulting/
What We Cover In This Episode:
- The differences between the three check in screens on fitDEGREE [1:51]
- What are memos and starred memos, and what they can do for you to help manage important information [4:28]
- Ways to use the waiver icon, and how this feature can help you during check in [5:27]
- Using the check mark symbol to checking in your clients and notify the software that your client showed up for class [6:24]
- A feature fitDEGREE uses to show you when it is a clients first registration [7:13]
- The symbols that indicate if your client is paid and what kind of pricing option they have on file [7:25]
- A look at the newest feature in fitDEGREE- the intro offer [9:23]
- What the DEBT icon will indicate to you [9:53]
- One of the features you can use to celebrate your clients using the system [11:02]
- The icon that will allow your support team and your clients to troubleshoot [14:09]
Quotes:
“The dream is that all of your clients are on autopay memberships, they all know the drill when they walk into the studio, and they check themselves in.” Nick [2:47]
“Make sure everything in your checkin screen is filled in on that right hand side. We want to grab those signed waivers, and we want to have those dollar signs, CP’s, M’s, OP’s and I’s all filled in with color.” Megan [12:41]
“In terms of checkins, that is really the bread and butter of it all. Making sure that your team really understands what they need to accomplish in those few minutes before class, those few minutes in between, and those few minutes as they are wrapping up their day.” Megan [16:17]
“90 percent of the activity that happens with us is the client registering for class and your instructors checking them in.” Nick [17:04]
"If you can really have your clients grasp how to register effortlessly, and you can make sure your team members check all of it and make sure they see all the pretty colors on the check in screen, you’re going to save yourself a lot of headaches.” [Nick, 17:11]
Links & Resources Mentioned:
support@fitdegree.com
https://onthego.fitdegree.com/
https://admin.fitdegree.com/
https://kiosk.fitdegree.com/
What We Cover In This Episode:
- The two types of methods we see studio owners leveraging to create parties within their system [1:55]
- Some of the pros of cons of offering One-on-Ones [2:07]
- The process for setting up One-on-Ones [3:28]
- Pricing options for this type of offering [5:37]
- A look at how clients use the system to schedule One-on-One parties [7:15]
- How booking Classes can benefit you [10:17]
- What to consider in terms of your pricing model with this option [11:50]
- Ways to add a party to a membership [13:31]
- Tips for Class scheduling and promoting [16:04]
Quotes:
“There are two major ways I see studios leveraging the ability to use One-on-Ones and Classes to create parties, and it is really just based on whatever one works best for your business practices.” [0:48]
“Let’s talk utilizing Classes. In terms of Classes in fitDEGREE, this is a great option if you want more admin control from the jump.” [10:25]
“If you are not looking for any sort of contract or waiver, a Class Pack is a great option for your party deposit or party payment in full.” [11:56]
“Having email or social media posts or even promoting those Class Packs and memberships onto your admin are going to be your power plays to get people interested.” [15:15]
“However you set this up is how you are going to set yourself up for success.” [18:44]
“We love walking you through this stuff. We love helping you plan, and we really just want to make sure you are set up for success based on your business model and what your team can put their time into.” [19:46]
Links & Resources Mentioned:
support@fitdegree.com
https://app.fitdegree.com/
What We Cover In This Episode:
- Navigating the gifting options in fitDEGREE during the holiday season, for both admins and clients alike
- [1:48] How using the code generating options will create freedom for how with you present the gift
- [4:31] A look at digital gift cards and how clients can purchase them from the platform [4:52]
- Some pitfalls to watch for when using digital gift cards [5:53]
- Ways to receive and redeem the digital gift card [7:21]
- The process for using the “Gift It” button with your store [10:46]
- How gifting from inside a class, an event, or from a series is so much more than just sending your customers a random gift [15:41]
- What to do if one of the gifting options doesn’t work for you [19:01]
Quotes:
“Some people like to use business cards, some people like to use paper, and other people get creative in other ways using that generate code button.” [4:36]
“You really want to stress to your clients that if they are doing a digital gift card, this is an immediate delivery system.” [6:09]
“When we are talking about a digital gift card, it is convenient and [clients] can do it at any time and from anywhere, but it sends immediately.” [9:57]
“When gifting from inside a class, an event, or from a series, you’re not just sending them a random gift, but you’re asking them if they want to come with you.” [15:41]
“Take a step back and really look at your business model if you don’t want to allow people to send those gifts via the app for the Holiday Season, or ever. That is a setting when you go on your admin.” [19:11]
Links & Resources Mentioned:
support@fitdegree.com
What We Cover In This Episode:
- What “in-app purchases” are, and what changes are coming soon with Apple’s guidelines around them [1:19]
- How these changes are really impacting small businesses [3:36]
- The ways that the fitDEGREE team is feeling the same pain that other small businesses are with this issue, and our plan to tackle the changes [8:15]
- What we’re doing to make sure that the client experience for our customers isn’t affected negatively by this [11:19]
- One guideline that might change in light of all the new changes on Apple’s platform [13:10]
- 3 options we are considering to navigate the changes [16:10] An important update on a verdict reached in the court case since this episode was originally recorded [19:47]
Quotes:
“For the longest time, in-app purchases mostly made sense. They were for independent developers creating games, and Apple said they’ll facilitate the payment process for them.” [Nick, 1:54]
“This is an Apple Fitness versus Peloton kind of war. I think we’re just caught in the crossfire.” [Nick, 5:46]
“We are a small business just getting started. We’re not really an industry giant, so we really feel the same pain that [the smaller players] are.” [Megan, 9:44]
“We’re not trying to ruin a client’s experience. We’re trying to avoid Apple’s fees, with the guidelines they created.” [Nick, 11:19]
“The client experience isn’t getting harder with this change, it’s just going to be slightly different.” [Megan, 12:18]
“Every studio is unique. Every studio’s rollout is going to be unique.” [Nick, 18:39]
Links & Resources Mentioned:
support@fitdegree.com
https://developer.apple.com/news/
What We Cover In This Episode:
- What a fitDEGREE launch looks like [2:03]
- Why properly training your staff to use the software is key for them, and your clients [3:10]
- Cherise’s thoughts for getting your team and your clients ready by providing checklists [4:02]
- How to use the client experience as way to set everyone up for success [5:08]
- Tips for getting to know your software from the client’s point of view [6:05]
- What to know about transitioning from another platform to fitDEGREE [6:57]
- Why you should consider re-evaluating your business model prior to the launch [8:37]
- Utilizing all features of fitDEGREE [10:55]
- Some of the intro offers available with fitDEGREE [11:57]
Quotes:
“I think we can all agree, just because you sit down and do one training doesn’t mean you have it all figured out. There is going to be ongoing learning and new features.” [4:08]
“It is a continual educational process when you launch into a software, no matter what software it is.” [4:54]
“You and your staff should know your software inside and out, the way your clients are using it.” [6:23]
“Take this opportunity to restructure and to audit what is happening with your business.” [9:02]
“Get fully trained, get your team fully trained, and know how to use these unique features, because it is going to help you grow and retain members.” [13:26]
Links & Resources Mentioned:
support@fitdegree.com
What We Cover In This Episode:
- Dan’s inception story as one of the founders of fitDEGREE [1:23]
- The pivots and the struggles they’ve experienced from changing markets since beginning [7:16]
- Why hosting a cultivation and feedback culture is key for the company [9:58]
- How and where Dan brings value into fitDEGREE when onboarding new customers [10:53]
- The way Dan was able to find his own path, and what he provides clients and the team of fitDEGREE today [15:34]
- His best advice to other studio owners on where to start if looking to do something similar [18:16]
- Why he says he was actually lucky that fitDEGREE didn’t need a salesperson when the company first started [20:16]
Quotes:
“Our ‘North Star’ as we like to call it, or the direction we always want to move in, is keeping social and community at the forefront.” [5:13]
“I was very, very good at communicating with people on a very personal level.” [11:15]
“When you try and sell somebody something, if they don’t feel any type of personal connection to you, they will say, they’ll get back to you, they’re not really feeling it at this time, or it just doesn’t make sense for them.” [11:31]
“Get that valuable feedback out of them, and [find out] what they really like about you and what they really didn’t like.” [12:07]
“The way our clients interact with us tells me that we are doing the right thing. We are doing things the right way, and that they are as happy to be our clients as we are happy to have them as our clients.” [23:41]
Links & Resources Mentioned:
support@fitdegree.com
Triangle Selling: Sales Fundamentals to Fuel Growth by Hilmon Sorey
What We Cover In This Episode:
- Dan’s journey from the first version of fitDEGREE to what fitDEGREE is today [4:50]
- A look at what was needed to make Version 1.0 of the app - recreation center management software [7:39]
- The first pain point discovered when pitching the product to colleges, and what Dan and fitDEGREE did to then pivot [8:56]
- What the real inspiration behind fitDEGREE was for Dan [9:14]
- Which characteristics he feels makes a good development team member [12:33]
- What you need to start, and what you need to do, in order to build something like fitDEGREE [15:47]
- Dan’s other passion for game development, plus how all the skills he nurtured from his younger days now play a key role for him [17:14]
Quotes:
“I have always had this belief system where thoughts are power and what you think [about] strong enough, you can manifest into your life.” [2:15]
“When your gut tells you to do something, follow through with it, regardless of what it says.” [2:25]
“One of the biggest things that came from college is [learning how to make] connections with other people.” [4:26]
“When you are passionate about something, it is easy to work around the clock. It is not a job, more so as I do this because I like to do it.” [12:33]
“Ever since we started getting more studios on, we haven’t had to be creative because we have a list of what people are asking for, and how many people are asking for it. When we get a request we know what our current clients and future clients want.” [13:17]
“It’s about being open minded to do anything that needs to be done, because that is what it takes at a company this size.” [15:35]
“You have to constantly be building something, even if you’re not making money off of it.” [16:39]
Links & Resources Mentioned:
support@fitdegree.com
What We Cover In This Episode:
- Where Nick got the idea to connect fitness partners with an app, and the lessons he learned about launching a startup from a previous venture [1:49]
- The way he and his partner pivoted to find a new story to tell, based on a gap in the industry they saw that needed to be filled [4:53]
- When Nick realized that they were onto something big by changing their focus to fitness studios [6:56]
- What the fitDEGREE rollout plan looked like, and why they waited so long before beginning to advertise the product [9:13]
- How getting feedback from customers and being client-centric has been key to the growth of the company, plus why Nick feels that strategy will be the future of software companies [11:31]
- What Nick and his mentors are planning to do to move fitDEGREE forward as a company, and community for its members [13:20]
- Why he looks at the role of leadership a bit differently than most people do [14:48]
- What inspires Nick right now, and the characteristics he looks for in his mentors [15:52]
- His best advice for someone looking to follow in his footsteps [17:57]
Quotes:
“We kind of had to get results or pivot and create a new story, and we decided to pivot and take a look at what we had learned.” [Nick, 4:54]
“It sounds really simple [to just have] a payment platform and this idea of memberships, class packs and things like that, but as studio owners know, it’s not just that. There are a lot of nitty gritty details that go into managing the business, especially at a high level of efficiency.” [Nick, 8:57]
“The easiest way to get lots of feedback is to turn your clients into a community, and have them work and collaborate together.” [Nick, 12:18]
“The typical entrepreneur might look at what other verticals they can go into and what type of businesses can use their management platform, but I would rather go deeper into the fitness studio space.” [Nick, 13:38]
“I think you look for a mentor to be hands on in the area of the business you’re trying to grow in. Hopefully, they’re your mentor for a long time, but also a part of mentorship is outgrowing them.” [Nick, 16:57]
Links & Resources Mentioned:
support@fitdegree.com
https://candyfunhouse.ca/products/100-grand-bar