The Write Podcast | Hosted by Express Writers: Recent Episodes
Express Writers
Express Writers is a content writing agency founded by Julia McCoy. Why? It's what she loves doing. In The Write Podcast, Julia brings her passion to the microphone, sharing inspiring stories from entrepreneurs and interviewing guest experts, with episodes packed with real-world strategies for creating great content on the web, from content marketing as a whole to best SEO keyword research practices, storytelling techniques, insider social media tips, and much more. Notable guests include Joanna Wiebe, Sujan Patel, Gini Dietrich, Jeff Deutsch, Michael Stricker, Steve Rayson, Guillaume Decugis, and many more. For more, visit www.expresswriters.com/write-podcast.
The one and only Michele Linn is my guest of honor on this episode! For episode 43, I’m picking Michele’s brain on original research and why it’s an awesome tool for better content, more leads, more engagement, and more authority for your brand/company. Get ready for some good insights! Some history on Michele: She was one of Content Marketing Institute’s first employees, where she was the head of editorial: an industry leader who has written hundreds of articles, speaker at countless events, and one of the top women in media. She’s the current co-founder and Chief Strategy Officer at Mantis Research. (She’s also a guest instructor in my Content Strategy & Marketing Course.) * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW
Welcome to episode 42! Today I’m chatting with Brian Fanzo, a podcaster, Millennial keynote speaker, and the founder of iSocialFanz. Brian's story, told in today's podcast, is the epitome of "cool:" he was a helpdesk employee for the Department of Defense before his job morphed into speaking, presenting, and training others on technology. Now he has leveraged his experience and grown to be a successful speaker and entrepreneur. In this episode, he’s sharing his journey, top tips, and everything you need to know about getting speaking gigs, speaking with confidence, and what it takes to captivate an audience. * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW
The Content Marketer's Surprise is a collaborative Christmas story written by 25 team members at Express Writers. Synopsis: Our customer is the hero, and the story begins with our hero (agency marketer) facing the common problem we solve (his boss has tasked him with content on a deadline). To up the ante, Santa on his sleigh appears and presents another (magical) problem to our hero's load (an assignment to... gasp.... ghostwrite The List!). He finds our name on The List, and we offer the solution he needs: copywriting support! Right after he gets the order in, the Grinch destroys his computer, but luckily Santa saves him by gifting him a new one. He can finally see content progress by Express Writers, switch to decaf coffee, and go to sleep. The order is done and up to par in the morning. Santa is happy, his boss is happy, and our hero looks good! Finally, taking notes from Jay Baer's word-of-mouth marketing principles we end the story with the hero so delighted that he talks about us at the Christmas party, where a referral is made. *See the full story with narration: https://expresswriters.com/the-content-marketers-surprise-christmas-story * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW
Amanda Bond is known as “the slayer of Facebook ad B.S.” And nothing could be truer. Amanda is a straight-shooting ad strategist and consultant who tells it like it is. Along with running The Ad Strategist, also moonlights as a HubSpot Academy instructor and a Facebook correspondent for the Social Media Examiner News Show. In this interview, she shares an amazing amount of expertise and practical advice with me on how to make sure your Facebook ads are profitable. Newbies and beginners (and pretty much anyone doing Facebook ads period), this is for you! * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW
83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. In this episode, Jay Baer and I talk llamas vs. alpacas, why word-of-mouth marketing matters so much today, how to deploy a strategy to improve your brand's word-of-mouth marketing, his new book Talk Triggers, and more. Jay Baer is the founder of Convince & Convert, a Hall of Fame Keynote Speaker, and the best-selling author of 6 books, including The Now Revolution, Hug Your Haters, and Youtility: Why Smart Marketing is About Help and Hype. Jay’s new book, Talk Triggers, co-written with Daniel Lemin, came out on October 2, a day after we recorded this episode! Don't miss this fun, insightful chat. * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast
Today, I’m chatting with one of my copywriting heroes, Henneke Duistermaat! She’s known for her engaging, clear, and actionable writing style on her blog, Enchanting Marketing. Not to mention, her blog illustrations featuring her alter-ego, Henrietta, are charming and one-of-a-kind. Brian Clark of Copyblogger sings her praises, she has been featured in Forbes, Inc., Unbounce and Aweber. Henneke is a non-native English speaker, but you would never know from her blogs. Grab a coffee or tea and listen in to hear how she does it, including writing tips for non-native and native writers alike! * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast
Jeff Goins is a writing legend. He's the best-selling author of five books for writers and creatives, including The Art of Work and Real Artists Don’t Starve - and his books have made multiple bestseller lists, including The Wall Street Journal, USA Today, Publishers Weekly, and the Washington Post. Jeff has written for Business Insider, Fast Company, and The New York Observer, and his blog, aptly named Goins, Writer, shares practical advice on the writing life and creative work. For this episode of the podcast, I’m picking his brain and finding out how he does it all. In return, he hands out solid advice and tips for any writer, content writer, or marketer. Ready? You'll enjoy this one. * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Download your copy of Julia's free Profitable Content Marketer Cheat Sheet: www.contentstrategycourse.com/cheat-sheet
Garrett Moon, the CEO and co-founder of CoSchedule, joins me to talk about how he's grown a massive content marketing empire. Listen as he discusses an amazing, powerful framework for prioritizing the right business and marketing opportunities, called the 10% versus 10x framework. (We also discuss how it reminds me of JOMO - my favorite acronym, "joy of missing out".) I've long been an avid reader, listener, and subscriber to CoSchedule. Their brand is close to my own heart, and their incredible success proves that they know content marketing. They're the fastest-growing startup in North Dakota, the #1 marketing/editorial/social scheduling tool for marketers, with 8,000 customers, and their blog has an impressive 225,000 blog subscribers. Don't miss this episode for actionable, useful insights you can put to use right away in your day-to-day marketing! * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast * Download your copy of Julia's free Profitable Content Marketer Cheat Sheet: www.contentstrategycourse.com/cheat-sheet
Today, my husband joins me for the first time ever on the Write Podcast. We're revealing the good, bad and ugly of "outsourcing content," with a goal to end the stigma around the idea of outsourcing when it comes to hiring writers. Josh McCoy joins in as Marketer "Cowboy Joe," and I'm playing myself, in a funny skit that reflects real-life experiences I've had while running a 75-person content agency. Content creators, be inspired as I share why and how you should stick to your guns about the quality you provide and the rates you set as an expert! * Read the full #outsourcingstory blog, and leave a comment if you want to hear Josh on the show again! http://bit.ly/theoutsourcingstory * Listen on our site with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass
Why is the ingredient of empathy so vital to online (and business) success? Find out in this insightful episode of the Write Podcast featuring guest Jason Schemmel, podcaster, speaker, and entrepreneur. Learn ways you can inject more empathy into your content marketing for a truly effective, authentic connection to your audience, and listen to examples from both Jason and Julia of how brands are using empathy in content marketing today. * Listen on our site with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass
How do you create content to make sure people are going to want to come back the next week? Today, I’m bringing in Chris Strub to discuss how to create episodic content, which can seriously boost your storytelling power, engagement, and your brand results online. Chris is a writer, keynote speaker, and a livestreaming instructor. He's also the first person to livestream on Snapchat in all 50 U.S. states. Ready to stand out from the rest of the crowd? Then listen in and be ready take home some actionable insights! * Listen on our site with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass
Are you sourcing and crediting in your content responsibly? Or, are you unwittingly committing copyright infringement? In Episode 33 of The Write Podcast, I sit down and chat with Richard Chapo, a veteran internet lawyer with over 24 years of experience. He has knowledge of everything, from DMCA compliance to fair use and licensing. I asked my Facebook group, Profitable Content Strategists & Marketers, for questions, and boy did they deliver! If you're a content marketer or online creator, you won't want to miss this one. * Listen on our site with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass
In 2018, just creating "basic online content" has become a robot's job. Billions of articles are written by AI. But content marketing, which drives people to action and creates relationships, is another story. This can only be accomplished with a human touch.
This is what Guillaume Decugis and I discuss along with other topics, including the launch of a new content intelligence tool, Hawkeye (which I am loving!), in today's value-packed episode. If you're a content creator, marketer, freelancer, or basically do anything in online content, you're going to NEED to catch this episode. Guillaume is the founder of Scoop.it, an engineer-turned-content-marketer, and a leader in the content curation space. Listen in right now to hear us talk about these of-the-moment topics!
- Listen onsite with show notes: www.expresswriters.com/write-podcast * Catch Julia's free 60-minute masterclass: www.contentstrategycourse.com/masterclass
Aaron Orendorrf is a rock star content marketer, and top-read guest blogger at Forbes, Mashable, Copyblogger, Inc., Entrepreneur, Fast Company – and that list is just for starters. He has authored some of the top-read, top-shared blog posts of the year. On top of all that, Aaron recently became the editor-in-chief at Shopify Plus, which gives him a unique perspective from the other side of guest blogging – the gatekeeper side. If getting more high level guest-blogging opportunities (Forbes, etc.) is in your goal list, this episode is a must-listen! * Listen to this episode with show notes at: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N! www.amzn.to/2lEdemQ
For our 30th episode, I’m doing things a little differently. It's just me in a solo episode, sharing the secrets behind how I was able to do it all last year: create and launch a course, run an agency of more than 40 team members, write and self-publish a 366-page book, launch a YouTube show, try public speaking for the first time, and, publish more than 70 posts – all while maintaining a home life (and my sanity). Finally, learn my top productivity secrets as a content creator, marketer, and author. It’s all right here. Listen in! * Read the FULL case study: www.bit.ly/juliasproductivitycasestudy * Listen to Julia's show: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N! www.amzn.to/2lEdemQ
Susan Moeller, Business Development Manager at BuzzSumo, joins me on this episode to dig into the ins and outs of creating, building, and nurturing influencer relationships (the right way). Catch the bonus story of how Susan also taught writing classes at the King’s College in New York City, which she helped reopen in Manhattan (in the Empire State Building’s basement!). E29 is a wealth of information and tips on influencer content marketing, not to mention a fun conversation. * Listen to Julia's show: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N! www.amzn.to/2lEdemQ
Today we’re diving into a huge topic for any marketer, whether you’re just starting out or are an old hand in your niche: your marketing message. Our guest, offering tons of tips and advice on this topic, is Ivana Taylor of DIY Marketers. As a small business marketing expert, Ivana has over 20 years of experience in the industry. She’s an online publisher and influencer and the creator of DIY Marketers, which is dedicated to helping small business owners on tight budgets meet their marketing goals. * Listen to Julia's show: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N! www.amzn.to/2lEdemQ
Gini Dietrich is one heck of a female powerhouse content marketer. Just check out the opening on her company, Arment Dietrich's, About page: "Once upon a time there was a young lady who was a bit too big for her britches and had a pretty big problem with authority…namely anyone who told her what to do or that she was wrong. So she decided to leave the comfort of her big agency life and venture out into business on her own." Gini runs a Forbes Top 10 marketing blog, Spin Sucks, is the author of the bestseller of the same name, and CEO of Arment Dietrich. In this episode, she joins Julia to share powerful tidbits on why quality content and domain authority (DA) matters so much to marketers. Bonus: Gini shares how getting fired by a major client jumpstarted her entrepreneurial career. * Listen to Julia's show: www.expresswriters.com/write-podcast * Get Julia's new bestseller: Practical Content Strategy & Marketing, out now on Amazon and B&N!
Today, at 21, she's earning $80,000/month. “Am I too young to do this?” is a question Taylor Manning has often asked herself. She received her A.A. in high school, then her B.A. at 19. In college, she watched a video about how to make money online. That pushed her to create a profile on Upwork, the freelance platform, and she ran with her self-taught career – all in her late teens and early 20s. You'll be truly inspired hearing her story, and how she creates content that positions herself well to her ideal, niche audience of millennials. Listen in and be inspired! *Catch the Write Podcast show notes at www.expresswriters.com/write-podcast * Sign up for Julia's new content strategy certification course and save with code "WRITEPODCAST5" http://courses.expresswriters.com/
Maya Elious started out doing web and graphic design. She always enjoyed helping people “look good” online, which naturally led her to brand strategizing. She worked with coaches, authors, teachers, trainers, and more, but she kept running into the same questions, over and over. She took these concepts and put them into her first course. Listen to Maya and catch some golden tips on course copywriting and strategic creation. She's been making money online for nearly a decade, and now she helps thousands of women do the same as a coach, course instructor, and blogger. *Catch the Write Podcast show notes at www.expresswriters.com/write-podcast * Sign up for Julia's new content strategy certification course and save with code "WRITEPODCAST5" http://courses.expresswriters.com/
Danielle started out with no business background, no MBA, and, of all things, a Bachelor's degree in biology. How did she flip from wanting to be a cardiologist to becoming a successful entrepreneur? It all started with a personal problem she had -- she wanted to change her name after she got married. The hassle of simply getting her driver's license updated was enough to make her wonder: Why wasn't the process easier? Listen to Danielle share her story of perseverance, tenacity, and incredible success as an entrepreneur - and how she was able to attract big connections through excellent content marketing.
*Catch the Write Podcast show notes at expresswriters.com/write-podcast * Sign up for Julia's new content strategy certification course and save with code "WRITEPODCAST5" http://courses.expresswriters.com/
Joe Pulizzi joins Julia on an actionable, fun episode discussing the roots of content marketing (could it really have started 300 years ago with Benjamin Franklin?), Joe's history, and where content marketing is today. Plus, join in to listen and hear the two BIGGEST reasons why most brands miss out in creating content that impacts and adds value to the web, with personal examples of what Joe has witnessed in the content marketing strategy of some of the biggest companies in the world. Don't miss out on this episode! Sign up for Julia's coming content strategy certification course: http://courses.expresswriters.com/ Catch today's show notes: expresswriters.com/episode-23/ *Julia's blog: expresswriters.com/write-blog
What does "success" mean when it comes to blogging? How do you decide on which topics to write, and which ones aren't worth the effort, or won't bring ROI? Finally, what do you do with all of the traffic that starts trickling in when you consistently blog? Glen, the Chief Content Monkey of SmartBlogger, tackles these important questions on today's episode of the Write Podcast with Julia McCoy, and discusses the 4 D's of great blogging: design, detail, data, and drama. Tune in for a practical, advanced episode on blog writing and promotion that you won't want to miss! Catch today's show notes: expresswriters.com/episode-22/ Julia's blog: expresswriters.com/write-blog *Julia's bestseller: bit.ly/soyouthinkyoucanwrite
Content marketing is a long haul, but just how long? How do you stay productive and focused during the ride? Sujan Patel joins Julia a second time to discuss a timely topic that virtually all content marketers struggle with: maintaining productivity and ROI while investing in content marketing. Sometimes, saying "no" is better than "yes:" and content creation isn't a one-person job anymore. Plus, Sujan's favorite tools in content marketing! Listen in for a fantastic, strategy-packed episode! Catch today's show notes: expresswriters.com/episode-21/ Julia's blog: expresswriters.com/write-blog *Julia's bestseller: bit.ly/soyouthinkyoucanwrite
What is influencer marketing, and why does it matter for brands and marketers today? Mark, an internationally recognized author, speaker, college educator, and marketing strategy consultant, joins Julia to talk influencer marketing, why it is crucial today, and what it means for 2017 content marketers and brands. Also, FOMO, and why a long-term strategy of "doing something well" could be more important than the fear of missing out. Plus, Mark discusses ways to become "known" in a crowded online space. Join in for an episode you won't want to miss on a trending topic in online marketing! Catch today's show notes: expresswriters.com/episode-20/ Julia's blog: expresswriters.com/write-blog *Julia's bestseller: bit.ly/soyouthinkyoucanwrite
Tara is the Content Development Specialist at Express Writers, and she has years of experience in content marketing, from writing hundreds of articles to editing, hosting webinars, founding her own community for women in geek culture, and much more. One of Tara's favorite hobbies is LARPing, and it has grown into a serious source of inspiration for the storytelling fundamentals found in great content marketing. In today's episode, learn about her journey, early roots in content marketing, and efficient, productive ways to go about storytelling for your brand (bonus: Tara shares an exceptional storytelling brand that will inspire you!) Catch today's show notes: expresswriters.com/episode-19/ Julia's blog: expresswriters.com/write-blog *Julia's bestseller: bit.ly/soyouthinkyoucanwrite
Your very own customers are a HUGE source of content ideas and inspiration for your brand's next hot topics in content creation, from blogs and ebooks, to whitepapers and more. But how do you find out what their pain points and key questions are, so you can create content that will keep them craving more and coming back, and over and over again? Keesa Schreane, the talented API, Platforms and Analytics Content Marketing head at Thomson Reuters joins Julia McCoy on the Write Podcast talking all about how to create amazing, customer-centric content, in an episode you won't want to miss. Catch the show notes: expresswriters.com/write-podcast-episode-18/ Read Julia's blog: expresswriters.com/write-blog *Buy Julia's bestseller: bit.ly/soyouthinkyoucanwrite
In Episode 17, Julia interviews Mark Traphagen, expert SEO speaker, blogger, and Senior Director of Marketing at Stone Temple. Learn about Mark's story, how he stumbled into the SEO realm, and never looked back - then became one of the leading experts in the industry! Mark shares long-term strategy thinking, discussing why and how brands need to think of content that uplifts their reputation rather than a hard sell. Listen in for solid tips that will help you build your BEST SEO content yet - and learn why and how video storytelling has been a key part of Stone Temple's marketing. For show notes, and more: expresswriters.com/episode-17 Read Julia's blog: expresswriters.com/write-blog
In this episode, Julia interviews Tor Refsland, an award-winning entrepreneur and blogger, and the creator of TimeManagementChef.com. Don't miss this one: it's jam-packed with amazing, inspiring and fun lessons for every content marketer! Learn the best ways to approach an influencer online (and what tactics to completely avoid!), be inspired by Tor's story, and access a free offer just for Write Podcast listeners, from Tor! For show notes, Tor's offer, and more: expresswriters.com/episode-16 Read Julia's blog: expresswriters.com/write-blog *Get Julia's new bestseller: http://bit.ly/juliamccoy.
Julia interviews Holly Diederich, an up-and-coming business coach and entrepreneur, on how she left a Fortune 500 publicly traded company career to start her own coaching business and follow her dreams. Listen to her full story, and how she's able to only work 3 days a week and spend time with her two babies. Holly shares tips on scheduling and productivity that is perfect for any busy entrepreneur. Learn and be inspired! For show notes, go to www.expresswriters.com/write-podcast-episode-15 See more podcast episodes at https://expresswriters.com/write-podcast/. Follow Julia's blog at www.expresswriters.com/write-blog. *Get Julia's new bestseller on Amazon: http://bit.ly/soyouthinkyoucanwritebook.
Known around the web as a “social media power influencer,” Madalyn Sklar has made a name for herself for being one of the best Twitter marketers around with a solid knowledge of Twitter strategy and practices. Currently ranked the #1 Social Media Power Influencer in all of Houston, Madalyn keeps busy blogging about all things technology and social media. Listen as Julia interviews Madalyn on her story, how she created #TwitterSmarter (a podcast and a Twitter chat), and her best tips on using Twitter. See more podcast episodes at https://expresswriters.com/write-podcast/. Read Julia's blog at www.expresswriters.com/write-blog. *Get Julia's new bestseller: http://bit.ly/juliamccoy.
Tune in for a true story in a solo episode by the CEO of Express Writers, Julia McCoy, on how she nearly encountered failure after two employees were discovered embezzling from her company for eight months, what she did to recover from the process, and why she believes 100% in honesty and authenticity (even with clients). Julia shares four major lessons she learned the hard way that every business and marketer can put into practice for better results in business. See more podcast episodes at https://expresswriters.com/write-podcast/. Read Julia's blog at www.expresswriters.com/write-blog. *Get Julia's new bestseller: http://bit.ly/juliamccoy.
Tune in for everything you wanted to know about the creation and management of a successful Twitter chat! Julia McCoy created and launched Twitter chat #ContentWritingChat in January 2016, hosted by her agency account on Twitter, @ExpWriters. It quickly grew to #40 and #20 on Twitter in the next few months, and in six months, it hit the trending sidebar on Twitter. Rachel Moffett, the social media manager at Express Writers, joins Julia to share how she continues to manage the chat every week, set up reminders to boost engagement, and the secrets of ongoing success that keep it hot. (Hint: it's simple, but elbow grease is involved!) Julia and Rachel answer a big question as well: Do you need 5000 followers to launch a successful Twitter chat? The answer might surprise you. See more podcast episodes at https://expresswriters.com/write-podcast/. Read Julia's blog at www.expresswriters.com/write-blog. *Buy Julia's new bestseller: http://bit.ly/juliamccoy.
Brandon Schaefer, expert growth and business strategist, has helped companies like BuzzSumo, Hashtagify and many others climb to the top. He's also created multiple companies of his own, including MyVirtualSalesForce.com. Brandon comes from a family of entrepreneurs and is an avid proponent of content marketing, lending his passion, expertise and personality to Julia's show as a featured guest expert in this episode. You won't want to miss this episode! See more podcast episodes at https://expresswriters.com/write-podcast/. Read Julia's blog at www.expresswriters.com/write-blog. *For Julia's new book, go to http://bit.ly/juliamccoy.
Julia's book, So You Think You Can Write? The Definitive Guide to Successful Online Writing, just launched TODAY in Amazon, on print and Kindle! In Episode 10 of The Write Podcast, Julia reads a chapter of her book. Learn about how storytelling is a fundamental of all great online writers; which companies excel in online stories; and hear about Julia's first early years as a content marketer. To buy the book, go to http://www.amazon.com/Think-Definitive-Successful-Online-Writing-ebook/dp/B01EGAAZB8/ or type in http://bit.ly/juliamccoy. See more podcast episodes at https://expresswriters.com/write-podcast/.
Guillaume is an engineer-turned-content-marketer who likes to reverse engineer content marketing. The CEO of Scoop.it, a content curation platform with over 2 million members, he's an expert on how to blend content curation correctly into your content marketing strategy. Guillaume joins Julia in this episode discussing Scoop.it's mission, how content curation helps marketers, how re-sharing content means more visibility, why measuring the ROI of content marketing matters, and how we're about to see serious growth in content marketing among small-medium size businesses. See more: expresswriters.com/writepodcast. Follow Julia's Write Blog at: expresswriters.com/blog.
Trusted by Moz, Hubspot, BuzzFeed, National Geographic, and many more national brands, BuzzSumo is a key content marketing tool online. In this episode, Steve Rayson, the co-founder of BuzzSumo joins Julia to discuss best content marketing practices using BuzzSumo: how to tailor your search and find what your audience is talking about, what it really means to be successful on Twitter (it's not about your followers), and why content marketing means a lot of hard work and regularity. Steve knows what it takes to be a content marketer and create a successful company: he's founded several. You won't want to miss this episode, if you're in online marketing! See more: expresswriters.com/writepodcast. Follow Julia's Write Blog at: expresswriters.com/blog.
Michael Stricker is the marketing director at SEMrush, one of the leading SEO and digital marketing software online. Michael has been a lead consultant and SEO, SMM, ORM, CRO expert for national brands & Fortune 500 companies. A creative writer himself and an expert in SEO, he joins Julia in this episode to share the do's and don'ts on SEO research practices to optimize your online content, tailored to the busy writer or business owner who doesn't have a ton of time to spend there. Learn how to use SEMrush to find your best-fit keywords, how to find topics that your prospects might be searching for right now, and how to do SEO effectively in your online marketing. See more: expresswriters.com/writepodcast. Follow Julia's Write Blog at: expresswriters.com/blog.
How did Sujan go from being a college dropout to a multi-company founder and entrepreneur, leading the digital marketing strategy for companies like Sales Force, Mint, Intuit and many more Fortune 500 brands? Is Neil Patel actually related to Sujan Patel? (The answer might surprise you.) How did Sujan get on guest blogs like Entrepreneur, Forbes, and Inc? What are the craziest risks he’s taken? In this fun episode packed to the gills with sound advice, Julia interviews Sujan on those topics and much more. If you want to learn how to be a better guest blogger, how and why to implement video marketing in your content marketing mix, and more: you won’t want to miss this! See more: expresswriters.com/writepodcast. Follow Julia's Write Blog at: expresswriters.com/blog.
Joanna Wiebe, famed copywriter for brands like Neil Patel, Crazy Egg, Buffer, Shopify, and many more, joins Julia for a guest expert interview discussing her background in copywriting, how "conversion copywriting" came to be a term, the three pillars of conversion copywriting, how she boosted Crazy Egg's home page ROI by 8%, and much more. Does SEO even fit into her world of conversion-oriented online copy? Find out in this episode, where Julia interviews Joanna all about copywriting. See more: expresswriters.com/writepodcast. Follow Julia's Write Blog at: expresswriters.com/blog.
Caleb Maddix is a force to be reckoned with at only 14 years old. Julia interviews Caleb on how he got started so young; how his day begins at 4:30, with a Periscope live stream to more than 100 people; how he does sales calls four hours per day to grow his company; and how he published his book on Amazon inside just a few weeks. Caleb drops nuggets throughout: "you can never close the sale until you open the sale" and "the gun that kills people is the gonna, I'm gonna do this." Caleb has huge goals ahead, including a TED talk by age 15, millionaire by 16, seminar launch, and more. See more: expresswriters.com/writepodcast. Follow Julia's Write Blog at: expresswriters.com/blog.
Jeff Deutsch went from a $150k gross/$50k net every month as a black hat SEO spammer to become a content-marketing focused, white hat inbound marketer for a startup in Beijing. As a father, it's just more stable for him. Jeff became notable in the marketing community after he wrote a viral article, Confessions of a Google Spammer, on inbound.org. He discusses what led to the demise of his black hat SEO wealth, what good SEO looks like today, and how content & storytelling play a big role in successful online marketing. See more: expresswriters.com/writepodcast. Follow Julia's Write Blog at: expresswriters.com/blog.
Storytelling is a critical element of creating great, engaging online content today. Listen as Julia highlights examples of top storytelling brands, including a crappily hilarious ad clip from Poo~Pourri, an incredibly creative storytelling brand. Julia explains easy ways any business can discover and tell their story online, and discusses how characters matter in storytelling and how they resonate with any audience. Follow Julia's Write Blog at: expresswriters.com/blog. See more podcast details: expresswriters.com/writepodcast.
In Julia's introductory episode, she shares her entire story of how she went from McDonald's and failing nursing school to turning her life around and discovering her true passion in writing, which she successfully turned into a self-taught, online career. Julia shares how she started out in SEO content writing, how Google influenced the early Internet marketing days and what Google's standards for good content are today. Follow Julia's Write Blog at: expresswriters.com/blog. See more podcast details: expresswriters.com/writepodcast.