On the Record...Online: Recent Episodes
Eric Schwartzman
How Technology is Changing the Way Organizations Communicate, and the Way People Consume Media and Information
Howard Bragman, the legendary Los Angeles public relations consultant and PR guru passed away from leukemia on February 11, 2023, at the age of 66. Bragman was known for his pioneering work in the field of public relations, helping to shape the image of numerous celebrities, politicians, and organizations over his long and distinguished career.…
The post Los Angeles PR Consultant Howard Bragman Passes at 66 appeared first on Eric Schwartzman.
In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is an essential tool for journalists, enabling them to draw…
The post Inside The SAP Global Brand Advocacy Program appeared first on Eric Schwartzman.
Morgan Stanley’s recent decision to loosen the reign for their financial advisers on Twitter is the latest in a long list financial services social media case studies. Last December, FINRA fined Barclays $3.75M for system is record keeping and email retention failure. And last June, the regulator warned investors against trading on “pump-and-dump” emails. The…
The post Social Media for Financial Services appeared first on Eric Schwartzman.
Ideally, you want someone with a neutral point of view editing Wikipedia entries, not PR firms clandestinely gussying up their client’s pages. PR has a conflict of interest. But that doesn’t mean they can’t also help improve the accuracy of Wikipedia entries or that they shouldn’t have a right to do so. It’s been…
The post Top PR Firms Commit to Abide by Wikipedia Terms of Use appeared first on Eric Schwartzman.
Most people think social media policies are just for regulated industries. It is true that regulated industries have more rules to comply with. But social media compliance is everybody’s business. Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t…
The post Enterprise Social Compliance Best Practices appeared first on Eric Schwartzman.
If your social media policy requires your employees to include a disclaimer in their social media posts that their opinions are their own, that’s unlawful, according to a US Federal judge who called the restriction “unreasonably burdensome.” How can you include a disclaimer in a Facebook Like anyway? The development is the latest in…
The post Federal Judge Calls Social Media Disclaimers Unlawful appeared first on Eric Schwartzman.
The number of social media policy violations by employees has doubled over the last 16 months. Ann Handley didn’t violate anyone’s social media policy, and those aren’t schadenfreude likes from Beth, Shel and Richard. They’re only there to demonstrate what kind of screen capture you need to take of a Facebook post if you’re documenting…
The post HOW TO: Document Social Media Policy Violations appeared first on Eric Schwartzman.
What steps has the FDA taken to provide the pharmaceutical industry with guidance and regulations around how to use social media for marketing and what should be in their social media policies? We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating how…
The post Impact of FDA Social Media Guidance on Pharmaceutical Digital Marketing appeared first on Eric Schwartzman.
How money and politics drove the Kansas Board of Regents to issue a social media policy that threatens academic freedom statewide with Doug Bonney, chief counsel and legal director for the American Civil Liberties Union of Kansas. State legislators threatened to cut funding after a journalism professor sent out an angry tweet blaming the…
The post Gun Politics Trigger Social Media Policy Failure appeared first on Eric Schwartzman.
In this podcast, we talk to EFF Intellectual Property Director Corynne McSherry (@cmcsherr), who spent the weekend pouring over FCC Chairman Tom Wheeler’s proposal (@TomWheelerFCC), which is now available for public comment through DearFCC. Topics discussed include: How could the concept of paid prioritization impact news media diversity Argument in favor of regulating ISPs…
The post FCC Proposes to End Net Neutrality appeared first on Eric Schwartzman.
This is a deep dive interview with Marcia Stepanek. She is a journalist, new media strategist, NYU professor and an award winning news and features editor. Eric: Tell us about yourself. Marcia: I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years.…
The post INTERVIEW: Marcia Stepanek on the Digital Anti‑Establishment appeared first on Eric Schwartzman.
Anyone can create an online course. On the other hand, making it an engaging and educational experience is a whole other question. In this simulcast of FIR on Higher Education episode 7 Kevin Anselmo interviews Eric Schwartzman talks about how to make content interesting and educational in an online learning format. Eric has been…
The post Social Media in Higher Education appeared first on Eric Schwartzman.
Earlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis. In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the…
The post HOW TO: Prevent a Social Media Crisis appeared first on Eric Schwartzman.
So you’re using social media for business. And sometimes customers and prospects actually notice. But you can’t figure out how to scale engagement more consistently. You need to get more people involved because on social networks, reach is a factor of engagement. You’ve thought about getting your coworkers involved. But they don’t all know…
The post Social Media Education for Employees appeared first on Eric Schwartzman.
In this podcast, I talk to IBM fellow Jeff Jonas (@JeffJonas) about Ironman Triathlons, how casinos catch card counters, the future of personal privacy and big data analytics. Jeff’s career is storied and diverse. He’s built systems to protect the gambling industry from card counters, technology that allows organization’s to collect and analyze personally…
The post Big Data Risks and Rewards appeared first on Eric Schwartzman.
Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future. In this podcast, she talks about how technology is changing the world of education, what motivates people to learn and digital literacy. A text transcript of our discussion is below. Eric: What is “socialstructing.” …
The post Inside the Institute of the Future with Marina Gorbis appeared first on Eric Schwartzman.
Drawing the line between what’s okay to share and what’s just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media. Ryan Garcia Associate General Counsel at Facebook talks about the impact of social media usage…
The post Top 5 Things NOT to Share on Facebook appeared first on Eric Schwartzman.
What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program. Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly…
The post Social Media Marketing Training Programs at Intel appeared first on Eric Schwartzman.
Social media marketing at scale requires engagement at scale and few organizations do a better job social media training their workforce to engage en masse than Dell Computer. The PC-maker’s Social Media and Community University (SMaC) has already social media trained thousands of employees from virtually all segments of the enterprise. Whether you’re…
The post Social Media Marketing at Dell appeared first on Eric Schwartzman.
Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance. Topics discussed include: Ethical issues surrounding undisclosed online advertising Responsibility Google has to distinguish between paid and unpaid search listings Lack of evidence on the credibility of paid content Ethics of sponsored content and inconspicuous disclosures Use…
The post Online Video Marketing with Grant Crowell appeared first on Eric Schwartzman.
The dirty little secret about Kickstarter and Indiegogo was that you could contribute, but you couldn’t get equity because, at least in the US, it was illegal to solicit those types of investments direct to consumers. If you wanted to raise money for a business, there was a mountain of paperwork you had to…
The post Crowdfunding Takes Giant Leap Forward appeared first on Eric Schwartzman.
This audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York. The session was titled: Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR In today’s fast moving search and social Web, content flows…
The post Optimize Your Content Marketing with Lee Odden appeared first on Eric Schwartzman.
This is a recording of the luncheon keynote title “The Content Imperative” delivered at the PRSA Digital Impact Conference on June 27, 2013. The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman – the world’s largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best…
The post State of Sponsored Content with Steve Rubel appeared first on Eric Schwartzman.
Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader. As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes. …
The post Media Monitoring with Salesforce Marketing Cloud appeared first on Eric Schwartzman.
Online hiring is not particularly new, but social media hiring is. After years working on the front lines of recruiting, Gerry Crispin saw a new potential in the Internet for hiring online. In 1994, he created CareerXroads which helps corporations of all sizes with career planning and placement, contract recruiting, executive search, recruitment advertising…
The post Social HR: Finding Job Candidates Online appeared first on Eric Schwartzman.
Do you know your legal rights to privacy on social media? What about your social media privacy rights as an employee? If you’re an employer, do you know what your employee’s rights to privacy are, or are unknowlingly infringing on them? If you’re not clear on personal privacy law and social media,…
The post HOW TO: Protect Your Privacy Rights on Social Media appeared first on Eric Schwartzman.
Just how well does the broader human resources community get social media? The answer to that question and many more about the state of social media in HR are revealed in this podcast. We talk to Tim Sackett (@TimSackett), EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm and Recruiting…
The post Does HR Get Social Media? appeared first on Eric Schwartzman.
News and social media monitoring remains critical to effective social media marketing. Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts. Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1,…
The post Media Monitoring with Feedly appeared first on Eric Schwartzman.
Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on…
The post Social Local Mobile Recruiting at Sodexo appeared first on Eric Schwartzman.
Social media for recruiting best practices, using social media for recruiting and sourcing and screening candidates with social media are discussed in this episode by guests Steve Levy blogs at The Recruiting Inferno and Tom Bolt who blogs at Make HR Happen. Topics discussed include: Legal risks of identifying and screening candidates with…
The post Social Media for Recruiting appeared first on Eric Schwartzman.
In this episode, Netvibes CEO Freddy Mini (@freddymini) shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content. But Netvibes has been there and done that. They’re…
The post Social Media Monitoring with Netvibes appeared first on Eric Schwartzman.
On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission. The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing…
The post SEC Ruling on Social Media with Glen Gilmore appeared first on Eric Schwartzman.
How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients? These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. that I…
The post B2B Social Media Panel at Social Media Club L.A. appeared first on Eric Schwartzman.
Dan Goldman (@danielg280), Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act (HIPAA) and social media. The Mayo Clinic has been at the forefront of the use of social media for marketing communication since the dawn of social networking. Most other healthcare…
The post Mayo Clinic Lawyer Explains HIPAA and Social Media appeared first on Eric Schwartzman.
Guest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris.
The post Le Web Wrap Up Report appeared first on Eric Schwartzman.
This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman, best selling author, speaker, blogger, trainer and advisor. Transcript: Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social…
The post Social Pros Podcast with Jay Baer appeared first on Eric Schwartzman.
I’ve updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in…
The post Why Your Social Media Policy May Be Illegal appeared first on Eric Schwartzman.
Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense…
The post Auto Industry Bailout PR at GM appeared first on Eric Schwartzman.
If you’re a B2B growth marketer looking to generate leads on Linkedin marketing strategy, this podcast is for you. You’re going to get tangible, applied Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), API Evangelist at Akamai Technologies who blogs at Princess Polymath. In this…
The post B2B Growth Marketing and Lead Generation on Linkedin appeared first on Eric Schwartzman.
It sounds almost too good to be true: rent an apartment in any city for a fraction of what it costs to stay at a hotel. You get a kitchen, more space and save a lot of money. And that much IS true. But with the savings comes the risk and stress of fending for…
The post Why AirBNB is Too Risky appeared first on Eric Schwartzman.
In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph” and explains why social design and engineering is the future of social marketing. Social marketing campaigns — where people-powered social media optimization and social networking activities comprise the bulk of the social…
The post Facebook Marketing Update appeared first on Eric Schwartzman.
Most Facebook and Linkedin members are outside of the US. So when you market through social networks or through Google, you’re marketing to a global audience. To be successful, you need a global perspective. And that’s what this episode is about. In it, you will get the major take aways and social marketing insights that…
The post Social Marketing Insights from Paris appeared first on Eric Schwartzman.
Why would someone use a social media blocker app? It’s a reasonable question with a reasonable answer. “Most users are only two clicks away from malicious content,” says Patricia Hogan (@patriciahogan), senior public relations specialist at WebSense, who discusses we some companies install a social media blocker on their employee’s computers, web security, email security…
The post Blocking Access to Social Media appeared first on Eric Schwartzman.
One of the most interesting alternatives to measuring online influencers to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services. This interview was…
The post HOW TO: Find Online Influencers appeared first on Eric Schwartzman.
This is a recording of the closing keynote I delivered at Social Media Week Los Angeles. I spoke about social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions. Social Media Week Keynote Topics: How are B2Bs using social media differently from B2Cs? What…
The post Social Media Week Closing Keynote appeared first on Eric Schwartzman.
Official Le Web 2011 conference bloggers Luca Sartoni (@lucasartoni), Karin Hoegh (@karinhoegh) and Nebojsa Radovic (@eniac) discuss the tech scene in Paris, this year’s scheduled keynotes from Eric Schmidt of Google, Sean Parker, Daniel Ek of Spotify, Brian Chesky of AirBNB and Kevin Systrom of Instagram as well as what type of coverage to expect…
The post Le Web Conference Preview appeared first on Eric Schwartzman.
Shira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending” discusses: Hosting live streaming programming for mainstream audiences Selling online content to advertisers Working with online influencers Premium apps Leo LaPorte Emotional ties to social media The future of web search And the mistake which ended her…
The post Shira Lazar’s Online Media Empire appeared first on Eric Schwartzman.
If you were denied a proper Cotillion or never had a chance to be presented at the debutante ball, it’s not too late for you. You can still learn how to act and behave politely from Philip Galanes (@SocialQPhilip) who writes the Social Q’s column in the New York Times every Sunday in Style Section. …
The post Social Tips and Netiquette Rules with Philip Galanes appeared first on Eric Schwartzman.
In preparation for my second German-American Social Media Boot Camp in Berlin, I assembled an expert panel of digital communications professionals to discuss the state of social media in Germany, and the start-up scene in Berlin. Germany has come a long way since Fredric Lardinois wrote on ReadWriteWeb that the country is still 5…
The post Social Media in Berlin appeared first on Eric Schwartzman.
How do you find and retain the best WordPress Designers? WordPress, web software built by hundreds of community volunteers, to create websites and blogs, currently powers 14.7% of the top million websites in the world, up from just 8.5% last year, and the latest data shows that 22 out of every 100 new active domains…
The post HOW TO: Pick the Best WordPress Designer appeared first on Eric Schwartzman.
What is the future of elearning? How do you design online training courses? How do you keep people interested? And how, if at all, will gamification and the social web change the way we learn? Keeping up to date with the latest changes to software and web services we use for work has…
The post HOW TO: Create Online Training Courses appeared first on Eric Schwartzman.
Blogging statistics, including counts on blog readership and blog traffic, were presented by Technorati CEO Shani Higgins at the PR Summit in San Francisco. Much of the data she shared was a preview of the blogging stats to be included this fall in the Technorati State of the Blogosphere Report. These blogger statistics revealed provide…
The post Blogging Statistics Research from Technorati appeared first on Eric Schwartzman.
What’s your online influencer score? In this episode, you’ll find out why your influencer score matters and what you can do to increase it. Klout was one of the first company’s to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence. Klout’s API had 2 billion calls…
The post The Science of Increasing Your Online Influencer Score appeared first on Eric Schwartzman.
If you’re interested in tech news, you’re going to find this very interesting. If you’re a media relations professional who works in tech, you’ve just hit the mother lode. In this podcast, Cathy Brooks (@cathybrooks), who currently handles marketing for Draper Fisher Jurvetson backed Israeli mobile search app provider DoAT interviews All Things D co-editor Kara Swisher (@karaswisher) about her tech blog’s personality,…
The post Kara Swisher on Murdoch, Huffington and Pogue appeared first on Eric Schwartzman.
How to master social media engagement is a question asked widely by businesses and consumers. Does your corporation or business know how market on Facebook or how to tweet and how to retweet compelling shares? Are you writing the best Facebook wall posts? Do you know how to use Twitter for business? Do you find yourself…
The post HOW TO: Master Social Media Engagement with Chris Brogan appeared first on Eric Schwartzman.
Are black hat SEO specialists getting better at outsmarting Google? And is Google Local Search particularly susceptible to gaming? Earlier this year, JC Penny and Overstock.com had to be manually demoted by Google because they were paying for inbound links to artificially inflate their rankings. Last month a Chinese start-up that uses illicit SEO tactics…
The post How Black Hat SEOs Game Google Search appeared first on Eric Schwartzman.
The best shares aren’t random. There is a method behind the madness. Prior to their acquisition by Salesforce.com, I spoke to Buddy Media director of communications Joe Ciarallo (@joeciarallo) about why some Facebook wall posts get likes and comments, while others get none? When is the best time to post on social media,…
The post How to Make a Facebook Posts Go Viral appeared first on Eric Schwartzman.
Is there a way to reduce call center costs while improving the quality of customer experience? n this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced for Salesforce.com on building the business case for integrating social into customer service. Can social customer…
The post HOW TO: Sell the ROI of Social Customer Service appeared first on Eric Schwartzman.
Google Analytics can show your ROI of your online and offline marketing efforts, as long as you know how to use it. Welcome to the second half part of our two part series on Google Analytics with Justin Cutroni, Director, Education at Google From paid search, to display advertising, to social media, to email,…
The post Google Analytics Deep Dive with Justin Cutroni – Part 2 appeared first on Eric Schwartzman.
Want to launch a custom mobile app to build excitement before and accelerate connections at your next event? Nervous about having to develop it from scratch? If you’ve already read my blog post on HOW TO: Social Media Market B2B Events — which gives a punch list of things you can do to promote…
The post HOW TO: Build a Mobile App appeared first on Eric Schwartzman.
Google Analytics can give you real business insight into the effectiveness of marketing efforts, if you know what you’re looking for. Welcome to our podcast series on Google Analytics with Justin Cutroni (@JustinCutroni), Director of Education at Google. In part one of our two part series, Justin talks about his favorite reports for…
The post Google Analytics Deep Dive with Justin Cutroni – Part 1 appeared first on Eric Schwartzman.
Despite the wide spread adoption of social media on a global basis, most companies today remain clueless about how digital technology is changing the way people communicate and share information. How else do explain Burson-Marsteller’s email smear campaign against Google for Facebook, a famous British soccer player’s lawsuit against Twitter to unmask his anonymous…
The post Overcoming Digital Illiteracy at Work appeared first on Eric Schwartzman.
When’s the best time to Facebook? When’s the best time to tweet? If you’re a marketer, it’s something you’ve probably wondered more than once. Until now, there has been very little research conducted to answer that question. In this podcast on the Science of Timing Facebook status updates tweets, social media scientist Dan Zarrella…
The post When to Facebook, When to Tweet appeared first on Eric Schwartzman.
This is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City. It was delivered just after our book, Social Marketing to the Business Customer was released. With spending projected to grow at 21%…
The post B2B Digital Marketing Keynote Highlights appeared first on Eric Schwartzman.
Managing online communities isn’t always all it’s cracked up to be. Sometimes, things go a little sideways. That’s just what happened to me. I have always been impressed with Rachel Happe’s deep subject-matter expertise in the area of online community management. She has invested a great deal of time and energy thinking about…
The post Managing Online Communities with Rachel Happe appeared first on Eric Schwartzman.
B2B Social Media Podcast – Episode 8 Should organizations discipline employees for noncompliance with their social media policies? We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire’s management style via Twitter. But accordingly to the National Labor Relations Board, a federal government agency, that may…
The post B2B Social Media Podcast – Episode 8 appeared first on Eric Schwartzman.
Mobile marketing is all about social, and all about local. But what about businesses with multiple locations? Or brands sold by resellers at locations that aren’t their own? How should marketers approach this type of scenario? And what mobile marketing trends should advertisers be paying attention to? And what about the user interface? …
The post Mobile Marketing Strategy – Part Two appeared first on Eric Schwartzman.
Mobile search volume is growing exponentially. In 2009, there were around a billion monthly searches being made from mobile devices. Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012. Already, 80% of mobile searchers research their purchasing decisions within…
The post Mobile Search Strategy – Part One appeared first on Eric Schwartzman.
Social marketing research, social media monitoring social media analytics have become essential tools for companies seeking to identify issues and correct misperceptions in real time. Reputation management on global scale requires a combination of social media monitoring software and human intelligence. Online issues management and sentiment analysis may depend on instant analysis of Twitter conversations…
The post Digital Marketing Research for Reputation Management at Amway appeared first on Eric Schwartzman.
I know what you’re thinking. Private social networks for internal communications are stupid. Be open. Right? But there are plenty of situations where internal social networks actually makes a heck of a lot of sense. Think about it. Today, we use activity streams on social networks for marketing, sales and customer service. …
The post Private Social Networks for Internal Communications appeared first on Eric Schwartzman.
B2B social media items discussed: Are social Q&A services worth your time, searching tweets by Linkedin profile data and how SXSW used social sync to make registration data useful. Our guest panelists are Jim Cahill (@JimCahill), Chief Blogger and Head of Social Media for the Process Group of Emerson (@EmersonProcess) and Vidya Shivkumar (@thelenticular)…
The post B2B Social Media Podcast – Episode 7 appeared first on Eric Schwartzman.
Linkedin launches crowdsourced news aggregation service, Forrester predicts B2B spending to rise 6.7% in 2011 and Chrysler’s reaction to a mistaken tweet with guest panelists Jeff Cohen (@jeffreylcohen) of Social Media B2B and Rick Short (@rickshort21) of Indium Corp. and its constellation of bloggers. B2B Discussion Items: Linkedin Launches a Social Aggregated News Service…
The post B2B Social Media Podcast – Episode 6 appeared first on Eric Schwartzman.
When every cell tower in a nation is down, channels soon become overloaded and communicators must depend on disaster communications systems.
The post Haiti Emergency Communications: 3 Lessons from the Epicenter appeared first on Eric Schwartzman.
Social media travel marketing has become more important to the hospitality industry, and the public relations firms serving it, since the economic downturn hit the travel industry in 2008. Social media PR in particular is also becoming more vital with consumers demanding incentives, requiring more online touch points to make decisions and deals in…
The post Social Media Marketing Travel in Recession appeared first on Eric Schwartzman.
In this Episode: Twitter encourages the developer community to find new, useful ways to use their platform to do more than just share tweets Twitter platform lead Evan Sanger says 90 percent of active Twitter users now use official Twitter apps on a monthly basis to access the service, but Marketwire’s Sysmos says 58 percent…
The post B2B Social Media Podcast – Episode 5 appeared first on Eric Schwartzman.
B2B Social Media Podcast #4 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — discuss developments in and best practices for marketing to business customers online. In this Episode: A surge in LinkedIn integration by B2B membership…
The post B2B Social Media Podcast – Episode 4 appeared first on Eric Schwartzman.
Social media advocacy and social media activism are having tremendous impact on the national debate surrounding healthcare reform, with AARP serving as a case study for efforts to shape public policy in the age of web 2.0 advocacy. Paul Anderson, vice president for Communications Strategy and Public Outreach at AARP reports on fast-growing social media…
The post Social Media Advocacy Shapes AARP Healthcare Reform Outreach appeared first on Eric Schwartzman.
B2B Social Media Podcast #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — discuss developments in and best practices for marketing to business customers online. In this Episode: FIR Live with Shel Holtz and Neville Hobson is…
The post B2B Social Media Podcast – Episode 3 appeared first on Eric Schwartzman.
Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing, present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online. In this episode… Alibaba has invested in $4.5…
The post B2B Social Media Podcast – Episode 2 appeared first on Eric Schwartzman.
B2B Social Media Podcast #1 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — kick off a special series on the developments in and best practices for marketing to business customers online.
The post B2B Social Media Podcast – Episode 1 appeared first on Eric Schwartzman.
Social media crisis simulator Firebell, which was recently introduced by PR giant Weber Shandwick, is providing crisis communications training for companies keen to avoid critical missteps in an online brand crisis. In this episode, Weber Shandwick VP Brooke Worden joins guest host Sandra Burrowes to give us a glimpse of FireBell’s realism and effectiveness, attributes…
The post Social Media Crisis Communications Simulator Prepares Clients for Storm appeared first on Eric Schwartzman.
Facebook marketing tips and Facebook marketing strategies from Amazon, and Spotify, presented by Facebook partner engineer Simon Cross and Vincent Wermus. These three companies are using Facebook to address a longstanding problem marketers have had with social media: Most channels provide no demographics on who’s listening. Think about it. RSS is a great…
The post Amazon and Spotify Facebook Marketing Case Studies appeared first on Eric Schwartzman.
If you’re scratching your head wondering how in the heck Facebook could be valued at $50 billion US dollars, or trying to figure out what the real significance of Facebook is on organizational communications, this podcast will bring you up to speed. This is the second in a series of podcasts on Facebook Marketing, the…
The post Facebook Marketing by Installing Like Buttons on Your Site appeared first on Eric Schwartzman.
What makes social media marketing so elusive for old school marketers is scalability. An individual’s social network is tiny compared conventional, mainstream media audiences. The prospect of going head to head with a million audiences of 12 seems impossible. In this special episode, recorded at Le Web in Paris: Facebook account executive Xavier Leclerc…
The post Facebook Page Marketing and Facebook Advertising Explained appeared first on Eric Schwartzman.
If you couldn’t make it to Paris for Le Web, this podcast gives you all the major announcements and insights in one, terrific, jam-packed episode I think you’ll enjoy. Andrea Vascellari and I recap the highlights and announcements made at Le Web 2010 in Paris, as well as some of the lessons we learned…
The post Social Media Update from Le Web 2010 in Paris appeared first on Eric Schwartzman.
In preparation for my German-American Social Media Boot Camp 14-15 December 2010 in Frankfurt, I spoke to security and risk technologist, author and blogger Urs E. Gattiker (@commetrics) in Zurich, Switzerland about his expectations of what will the top social media trends of 2011. We also talked about cloud computing service failures, the impact of the mobile…
The post Social Media Trends of 2011 mit Urs Gattiker von ComMetrics appeared first on Eric Schwartzman.
Vegas is desert country. Hot, dry and merciless. Yet amidst the harsh terrain are fountain shows, golf courses and lush gardens, which all appear to be hugely irresponsible water wasters. But according to the local newspaper, the attractions aren’t the problem. The worst offenders are rich Las Vegas celebrities, who maintain green acres that should…
The post Bad Press from Environmentally Unfriendly Actions appeared first on Eric Schwartzman.
Each December, roughly 2,500 technology executives and Internet enthusiasts convene in Paris for Le Web, a two-day conference where start-ups pitch venture capitalists and emerging technology companies demo their wares. Founded by Loic Le Meur and his wife Geraldine, Le Web has grown in popularity over the years and has come to be know…
The post Le Web Survival Guide appeared first on Eric Schwartzman.
With the social media policy prohibiting command from blocking access to social media indefinitely on their nonclassified network, the US Department of Defense made a public decision to embrace social media, the origins of which I profiled on my blog earlier this year. This podcast is about the shift from command and control to a…
The post Social Media at the US Department of Defense appeared first on Eric Schwartzman.
Social media monitoring has emerged as the first step in any effective social media marketing or social media ROI initiative. Even traditional market research firms like Nielsen are offering integrated solutions for listening to online conversations. If you’re looking to update your understanding of sentiment analysis, social media monitoring ethics or natural vs. computational language…
The post Social Media Monitoring Insights appeared first on Eric Schwartzman.
QR Codes, or quick response codes, are huge in Japan, but even though they’ve been around for a while in the US, they’re only just beginning to gain adoption among marketers and public relations professionals. QR Codes let you download content with your cell phone camera. Instead of thumb typing on your mobile device, you…
The post How to Drive Traffic with QR Codes appeared first on Eric Schwartzman.
Demetrios Skalkotos, SVP for Global Corporation Solutions of NASDAQ OMX [NASDAQ:NDAQ], the world’s largest exchange company, sits down with guest host Mark Story (@mstory123), Director of New Media at the U.S. Securities and Exchange Commission to discuss their new Do-It-Yourself (DIY) Platform, designed to make press release and regulation FD compliance self service for investor…
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Over the past few months, the number of social media management platforms to choose from has exploded. In addition to early contenders like HootSuite and TweetDeck, there are dozens of new applications designed to help teams manage multiple social networking accounts and measure the ROI of their efforts. In this episode, you’ll find…
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Igniting movements of brand ambassadors involves tapping into what your constituents are truly passionate about. According to Geno Church, the charismatic Word of Mouth Inspiration Officer at Brains on Fire, it means rolling up your sleeves and discovering what will make your fans’ lives better. Why? Because a true fan will propel and defend your…
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Search engine optimization is public relations, Rebecca Lieb and author of The Truth About Search Engine Optimization tells guest host Sally Falkow (@sallyfalkow) in this special episode recorded at the PRSA International Conference in DC. The next generation of PR professional will need to know keyword research, technical SEO, data mining and how to think…
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Communications strategy and grassroots campaigns are key to the beverage industry’s ability to influence consumer attitudes says Susan Neely, President of the American Beverage Association (ABA). Susan will be part of a panel discussion at the PRSA International Conference in Washington D.C. called “Shaping the Debate: Public Affairs Strategies and the Health Care Reform Bill,”…
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Location based social networking at New York Fashion Week was all the rage, with more than 100,000 fashionistas checking-in, indicating clear winners and losers with respect to where the action and excitement was. Joost van Dreunen of SuperData Research (acquired by Nielsen) analyzed the check-in data and shares his findings. Smart communications strategies embrace…
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Communicating in status updates and tweets, the skills required to build an effective communications strategy and avoiding the confirmation bias trap with former PRSA CEO Cheryl Procter-Rogers, vice president, office of public relations and communications at DePaul University, America’s largest Catholic university. Prior to joining DePaul University, Cheryl was on the corporate affairs team…
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A commonly asked questions in my Social Media Marketing Seminars is how do you measure the ROI of a Facebook marketing campaign? With 500,000 million users and 11 percent of all time spent online, the potential of Facebook for public relations and public affairs professionals is huge. But given how basic the measurement options…
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Media relations skills are what employers want most from PR professionals, according to the Digital Readiness Report. But it takes a lot more than luck to land on the front page of a major print newspapers or the interview chair on broadcast television. It takes solid PR skills, communications skills and media relations strategies, and…
The post Mastering Media Relations in a World of Diminishing Opportunities appeared first on Eric Schwartzman.
Marketing Flight of the Conchords online, a new user management platform for the social web and how to build the right website for any organization with Dave Fletcher, founder and executive creative director, The Mechanism a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. He presented a session titled “Compelling…
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Finally, there’s a way to grow your social network, increase engagement and site registrations without having to Tweet and Facebook 24/7. Through a relatively new type of service called a user management platform for the social web, you can invite visitors to your destination website to use their Facebook, Twitter, Google, Yahoo, MySpace or Open…
The post Growing Your Facebook and Twitter Followers through Social Automation appeared first on Eric Schwartzman.
The future of grassroots diplomacy, the growth of emerging communications channels like social and mobile for news consumption, finding an audience for political news beyond The Beltway and Politico’s appearance in columns by Howard Kurtz and David Carr are among the topics discussed in this exclusive podcast. If you’re in public relations or media…
The post Political News and Social Media with Politico Editor Jim VandeHei appeared first on Eric Schwartzman.
Selling social media strategy to leadership, Facebook vs. Google for decision-making and B2B B2C differences are among issues I discussed with Charlene Li, analyst and bestselling author of Open Leadership: How Social Technology Can Transform the Way You Lead. Charlene Li is a keynote speaker at the PRSA International Conference in Washington D.C. where she’ll…
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What’s the B2B B2C difference, how does an industrial giant like Kodak switch from consumer to business marketing and use tension to motivate net marketing strategies? What type of business to business research is required and what is the future of marketing to business customers? These are just some the questions we address in…
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In this episode, Jennifer Preston, Social Media Editor at The New York Times gives the afternoon keynote at The Digital Impact, a conference run by PRSA that I’ve been co-chairing with Elizabeth Albrycht for the last several years. This podcast was recorded in downtown New York City. Jennifer Preston is also an Adjunct Professor…
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In this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years. Gabriel Stricker is author of the Mao in the Boardroom: Marketing Genius from…
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If you’re interested in learning how you can use Facebook to market local events, this podcast episode is for you. We cover event marketing on Facebook fan pages vs. event marketing through personal Facebook profiles. We also talk about what should be included in a Facebook event marketing status update, how frequently you should post…
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At the end of my digital media public affairs workshop at US Pacific Command, I sat down with US Army Lieutenant Colonel Daniel King, the command’s deputy director of public affairs, to discuss the major threats facing the US and its allies in the Pacific and what it means for the strategic public relations management…
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The panelists, including a current White House Press Secretary and three former White House Press Secretaries discuss message development, learning to expect the unexpected and speaking truth to power. Moderator: Dan Schnur, Director of the Institute for Politics at USC Panelists (in order of introduction): Camille Johnston, Director of Communications for First Lady Michelle Obama…
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In this episode, two former attendees of Digital Marketing Seminars — Laura Meade Kirk of Amica Insurance and Angela Nebel of Summit PR Strategies — discuss where they were before they took the workshop, what they learned and where they are now. I’ve led hundreds of these workshops all over the world. SHOW NOTES: …
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Entertainment public relations is a highly competitive industry. In this interview with entertainment PR powerhouse Stan Rosenfield who represents Robert De Niro, George Clooney, Danny DeVito and many others, you learn what it takes to make it as a personal publicist in the entertainment business and how to snag an entertainment PR internship. In addition…
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Social media at the US Dept. of Defense with Gregory Reeder, Director, Marine Corps Internal Communications at Defense Media Activity and Editor-in-Chief at Marines Magazine, United States Marine Corps. SHOW NOTES: 01:48 – How the USMC is coping with the shift from official to unofficial communications channels. 04:27 – Gregory Reeder clarifies the USMC’s decision…
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Korn/Ferry International [NYSE:KFY] Executive Vice-President of Corporate Affairs Don Spetner talks about the impact of Linkedin on the executive recruiting industry, nurturing contacts using social media and the death of the cold call. This is Spetner’s second appearance on this podcast. Last time, he discussed the public relations and corporate communications job market, the social media…
The post How Social Media Killed the Cold Call appeared first on Eric Schwartzman.
An explosion on an oil rig licensed to BP in the Gulf of Mexico triggered an oil spill that has resulted in an ecological and financial disaster of global proportions. United States Navy Public Affairs Officer Jim Hoeft who is coordinating communications at the Official Site of the Deepwater Horizon Unified Command for the Joint…
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FohBoh is a B2B niche social network for restaurant owners and their suppliers. Launched in late 2007 by veteran restaurateur and entrepreneur Michael Atkinson, it has built a base of 14,000 members, most of them restaurant owners. FohBoh’s core purpose is to help restaurant owners make more money during an economic period that has been…
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Are you ready to learn the logic behind the argument that convinces companies to invest as much as six-figures into social media initiatives? If so, this episode featuring Nielsen Online Digital Strategic Services EVP Pete Blackshaw (@pblackshaw) is for you. Pete currently CEO of Cintrifuse, a Cincinnati-based venture capital group that creates jobs, brings talent,…
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Activity streams and data visualizations let us consume vast amounts of data in short periods of time. Together, they may just be the magic bullet for business to realize the true value of the social web. The problem, there are no interoperable standards for activity streaming and most companies hoard their data, says Google Open…
The post Activity Streams Will Change Your Business appeared first on Eric Schwartzman.
How social media has caused the scope of marketing to expand inside organizations, why customer service needs to pay attention to customer influence, the concept of relinquishing oversight as a way of regaining control, aligning social media policy with business strategy and integrating social media into destination websites featuring Jeremiah Owyang (@jowyang). SHOW…
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Corporate social media policy development has become increasingly important as organizations realize that social networking is more powerful in the hands of many than the hands of a few. In many cases, employees not serving in official spokesperson roles may, in fact, have more weight influencing corporate reputation than more conventional channels like public relations…
The post Developing a Corporate Social Media Usage Policy for Employees appeared first on Eric Schwartzman.
Scott Hanson and four other technologists manage the Dell TechCenter, an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Members share advice and ask…
The post Trust and Loyalty through B2B Social Networks appeared first on Eric Schwartzman.
Sales cycles are different when we research purchasing decisions on behalf of companies and this podcast is devoted to explaining why, how and what it takes to search engine optimize your B2B content marketing. We discuss SEO for B2B tactics like keyword discovery, B2B website SEO and how B2B sales cycles impact search optimization strategy,…
The post B2B SEO Tactics and Strategies appeared first on Eric Schwartzman.
What begins as a discussion about B2B applications of online video quickly spirals into a geek-out session about how to create live webcasts, online video streaming, production, editing, search engine optimization, archiving and file management. If you’re interested in coming up to speed on the tools and technologies available for producing live video streams,…
The post Digital Marketers Guide to Producing Live Webcasts appeared first on Eric Schwartzman.
In the battle to get found online, organizations are using social media to wage information warfare to win the trust and confidence of their constituents. Former DoD analyst Mark Drapeau, PhD., who is currently an online public diplomacy director at Microsoft, explains how to dominate your information spectrum with lethal generosity. This is a recording…
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If you sat out the SXSW Interactive Festival, this special episode, recorded at SXSW in Austin features Twitter founder Evan Williams announcing the new app platform @anywhere and Mashable Editor-in-Chief Adam Ostrow discussing the latest location-based social networking news, changes at Digg and what’s coming for Google Buzz. SHOW NOTES 00:52 — A summary of…
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Pete Cashmore of Mashable sat down with me yesterday that SXSW 2010 in Austin, Texas to discuss the rise of Mashable, how the iPad might affect the print publishing industry, CPMs for online display ads, burning the boats, Mashable’s future ambitions and more. 00:45 — Mashable CEO Pete Cashmore talks about his online social media…
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If part of your job involves building a business case and selling digital marketing initiatives inside organizations, you don’t want to miss this episode with Brian Solis, released on the eve of the SXSW conference in Austin, Texas. Over the last few years, Brian Solis has shot like a rocket to the top on…
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Social networks have been mainstream for less than five years, but HR.com has been delivering much of the same value to its members for more than a decade. Founded in 1999, the site today serves nearly 190,000 members, most of them human resources professionals. Its jewel in the crown is an active calendar of webcasts…
The post B2B Digital Content and Community Management Best Practices appeared first on Eric Schwartzman.
Richard Edelman discusses what the results of the 2010 Edelman Trust Barometer mean for B2B focused organizations. This interview was conducted as part of the research for an upcoming book about the B2B applications of social media that I am writing with Paul Gillin, which will be published by Wiley later this year. 02:14 –…
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EmployeeScreen (acquired by Sterling) celebrated its 10th anniversary last August, making it a grandfather in the hotly contested market for employee screening services. The landscape is dotted with more than 1,000 employee screening companies, many of them specialized boutiques, according to Nick Fishman, chief marketing officer and executive vice president. EmployeeScreen has thrived in that…
The post How to Conduct Employee Monitoring without Violating Workplace Privacy Laws appeared first on Eric Schwartzman.
Business benefits, audio and video production techniques, search engine optimization, a discussion of the latest gear and the future of podcasting in a world of attention deficits with Steve Lubetkin of Professional Podcasts. 01:35 — Steve Lubetkin talks about his introduction to podcasting and his background using technology as a business communicator professional. 03:32 — Eric…
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Despite the terms first appearance in George Orwell’s 1984 more over 60 years ago, the use of “doublespeak” is on the rise in the US. Whether it’s euphemism, jargon, gobbledygook or inflated language, doublespeak is being used regularly by politicians, government agencies and businesses to distance you from the truth. In this…
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I know. You’ve heard it a million times. The social web is not a vanity press. It’s a place to develop relationships, where give and take rules and conversations thrive. Sounds great, right? But how does that work in practice? Just because you have a way to introduce yourself, doesn’t mean people…
The post Power Social Networking with Jeff Pulver appeared first on Eric Schwartzman.
In this podcast, Rashmi Sinha, CEO of SlideShare talks about B2B lead generation best practices, B2B growth marketing and getting positive user ratings, B2B social networking, making sharing beneficial to community members and encouraging meaningful discourse by discouraging anonymity. These show notes are more complete and narrative than in the past. I am currently writing…
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Of all the guests I’ve had, I’m particularly excited about this one, who last appeared on this podcast in a joint interview with Robert Scoble. One of the best books I read in 2009 was “Twitterville” by Shel Israel (@shelisrael). I found it so riveting and packed with useful information, that I simply couldn’t read…
The post Humanizing Brands and Building Loyalty on Twitter with Shel Israel appeared first on Eric Schwartzman.
How do you use B2B social networks to support complex sales? In all my research, I found very few B2B companies with social media programs anywhere near as sophisticated and effective as the shared marketing program as the SAP Community Network. In fact, it may the greatest B2B social networking case studies of all time.…
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Rob Key, CEO and founder of Converseon talks about becoming a listening organization, social CRM and mining actionable business intelligence with social media monitoring platforms at the PRSA International Conference in San Diego. …
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Mike Smith (@smittypa), Smith Green PR, talks about his work on the Obama Campaign and the months leading up to US presidential election at PRSA international Conference in San Diego. 01:01 — How citizen journalism and viral communications worked to advance the Obama Campaign. A discussion of the boot camps which were held by the…
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This is an exclusive interview with 27-year retired United States Navy Rear Admiral TL McCreary, the former spokesperson for the Chairman of the Joint Chiefs of Staff, and a former public officer in service to Army Gen. Hugh Shelton, Gen. Dick Myers and the former Counter-terrorism Counsel and president of Military.com about public affairs strategy…
The post Public Affairs Strategy of Embedding Journalists in the Iraq War appeared first on Eric Schwartzman.
Handling crisis communications for the biggest bank failure in US history with Former Washington Mutual Vice President of Internal Communications Karen Horn at the PRSA International Conference in San Diego. Prior to her position at WaMu, she was the senior director of employee commitment at Cisco. Crisis Communications at Washington Mutual 01:37 – A…
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Aligning digital strategy with business objectives, unique risks for public companies and engaging in controversial conversations with Gary Goldhammer (@g24khamr), vice president for Interactive Solutions at Edelman Digital at the PRSA International Conference in San Diego. Gary has been blogging for five years about the convergence of journalism and new media at Below the…
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Handling public affairs at the detainment facility operated by the Joint Task Force at GTMO “Gitmo,” the efforts of the Office of the US Secretary of Defense in establishing an umbrella social media policy and whether the US Dept. of Defense will publish data sets at www.data.gov, featuring Guantanamo Public Affairs Chief, US Navy Lieutenant…
The post Gitmo PR Chief on Online Engagement and the Mainstream Media appeared first on Eric Schwartzman.
Social media management, the impact of social media on our intellectual development and what’s next with author and social media professional Deirdre Breakenridge (@dbreakenridge) recorded at the PRSA International Conference in San Diego. 01:17 – Deirdre discusses the controversy surrounding her most recent book Putting the Public Back in Public Relations, which she and her…
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Public Affairs during the wars Afghanistan and Iraq and at the War Court during Khalid Sheikh Mohammed’s 9/11 confession with former Pentagon War Court Spokesperson Ann Peru Knabe. Knabe is currently an active Air Force Reservist and teaches public relations at the University of Wisconsin. 01:21 — Gary Goldhammer asks what kind of food…
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PR in Mexico involves overcoming false stereotypes, the impact of the illegal drug trade on Mexican tourism and pitching journalists in a corrupt climate. Marco Herrera, president of Grupo Public in Mexico City explains how earned media relations operate in Mexico City. How to Do PR in Mexico 00:58 – The state of the public…
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Live entertainment marketing and public relations, the impact of the digital revolution on ticket sales and tips on beating the scalpers to good seats with Andy Perez, former west coast public relations chief for Feld Entertainment, producers of Ringling Brothers and Barnum & Bailey Circus, Disney on Ice, Disney Live and Supercross. Prior to…
The post Using Mommy Bloggers to Get Butts in Seats with Andy Perez appeared first on Eric Schwartzman.
How to book celebrities for special event appearances, making a paid celebrity endorsement authentic and the impact of social media on the culture of celebrity with Rita Tateel, president of The Celebrity Source at the 2009 PRSA International Conference. SHOW NOTES 00:54 – Past projects with The Celebrity Source include securing High School Musical…
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Why Twitter’s a bubble waiting to burst, inside-out social media marketing and the sweet spot between branding and online communities with Joseph Jaffe (@jaffejuice), president and chief inte rrupter at Crayon, recorded at the 2009 PRSA International Conference. Jaffe recently released his third book “Flip the Funnel” about harnessing the power of your existing…
The post Joe Jaffe Bursts the Twitter Bubble appeared first on Eric Schwartzman.
Social media strategy for nonprofits specialist Beth Kanter on nonprofits that are using social media effectively, why research from Weber Shandwick and Philanthropy Now about the ROI of social media at nonprofits misses the mark and leaving social media ant trails. Featured Guest In 2009, Beth Kanter was named by Fast Company Magazine as…
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Dr. Karin H. Czerny, Head of the Press Section at the United States Embassy in Vienna and Eva Muhm, Director of the American Reference Center at the United States Embassy in Vienna talk about communicating US interests via mainstream news media and social media in Austria. SHOW NOTES 00:34 – An introduction to the featured…
The post Digital Diplomacy with US Embassy to Vienna Press Officer Karin Czerny appeared first on Eric Schwartzman.
U.S. Dept. of State Foreign Service Officer Liz Murphy and Public Affairs Specialist Billie Gross of the Bureau of Oceans and International Environmental and Scientific Affairs discuss using social media to stop global warming, rebuilding bridges with the international climate community and extending the reach of the UN Climate Change Conference via Facebook, YouTube and…
The post How Global Warming Became Climate Change at the US Dept. of State appeared first on Eric Schwartzman.
Music Public Relations Specialist Ariel Hyatt on using social media to get signed to a record deal, how P. Diddy tweets without ruining the mystique of his stardom and using social media engagement to empower fans to promote their music organically online. 01:07 – Ariel Hyatt of Ariel Publicity and author of "Music Success in Nine Weeks’…
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A conversation with U.S. Army Reserve Social Media Chief Lieutenant Colonel Gerald Ostlund about empowering service members to use social media as unofficial spokespersons, the use of social media during the Fort Hood shootings and what U.S. citizens can do to show support for members of the U.S. Armed Forces. 00:59 – Gerald Ostlund defines…
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A conversation about the chain of command inside the Pentagon, Secretary of Defense Robert Gates and caring for wounded warriors with Robert Hastings, vice president communications Northrop Grumman Information Systems and former acting assistant secretary of defense for public affairs, who presented a case study about Wounded Warrior Care: Practical Applications in Strategic Communications. …
The post Pentagon Public Affairs with Briefing with SecDef Robert Hastings appeared first on Eric Schwartzman.
Pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combat situations with United States Marine Corps Major Danny Chung. 00:56 — Why Danny Chung decided to enlist in Marines. 02:07 – What it was about the Marine Corps versus the…
The post Balancing Freedom of Information against Operational Security appeared first on Eric Schwartzman.
Austrian bloggers Helge Fahrnberger, Michael Vaccaro and Matthias Wurz discuss the development of social media in Europe, cultural differences between Europe and the US, and what Austrian’s really think about Arnold Schwarzenegger, John Kerry and Bruno. 00:58 – Helge Farhnberger talks about his experience blogging in Austria, his blog, his work as a social…
The post State of Social Media in Vienna with Austrian Online Influencers appeared first on Eric Schwartzman.
This is a special episode on investor relations in the age of social media, releasing corporate disclosures on Facebook company pages and via Twitter, the legal risks that CEO bloggers pose to public companies, Regulation Fair Disclosure compliance with company websites and more. Featured guests are Brain Lane, a partner at Gibson Dunn and…
The post Investor Relations: Nonselective Disclosure Deep Dive with SEC Attorneys appeared first on Eric Schwartzman.
US Army Public Affairs Staff Sgt. Joshua Salmons, who coordinates internet-based capabilities training at the Defense Information School (DINFOS) on getting the United States Army public affairs staff up to speed on social media, speaking truth to power and advocating decentralized communications in the command and control world. I’m returning as the Official Podcaster…
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A discussion with Mark Weiner, CEO of PRIME Research (acquired by Cision), about why PRSA formed the Measurement Working Group, social media monitoring and the never ending controversy over advertising value equivalency (AVEs). Weiner will present a session at the PRSA International Conference entitled “Proving the Value of Public Relations,” and was a member…
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PRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age. 1:20 – Former White House economic policy advisor Todd Buchholz, who is confirmed to keynote the…
The post Quant Data in StratComms with White House Advisor Todd Buchholz appeared first on Eric Schwartzman.
PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the…
The post On the Media Co-Host Bob Garfield on Digital Advertising appeared first on Eric Schwartzman.
Public information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for direct communications during times of crisis. FEMA Public Information Officer John Shea talks about how the Federal Emergency Management…
The post Digital Crisis Communications at FEMA: Case Study appeared first on Eric Schwartzman.
Public affairs and public diplomacy blogger Matt Armstrong discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs…
The post Smith-Mundt Act Fails to Protect American Citizens from Fake News appeared first on Eric Schwartzman.
Twitter marketing training episode with public relations specialist Sarah Evans, who has more than 100,000 followers. In this interview, Sarah talks about a tweet chat she organized that took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, best online reputation management practices for tweeting on behalf of brands and…
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Social networks were how student, parents and faculty communicated with each other during the tragic Virginia Tech Massacre, where an active shooter shot and killed 32 people and wounded 17 others on April 16, 2007. Social media usage during the Virginia Tech Massacre is the topic of this discussion with University of Colorado at Boulder…
The post Social Networking During the Virginia Tech Massacre appeared first on Eric Schwartzman.
Online newsroom best practices, online newsroom design and social media communications with Scott Deyager — Head of Internal Communications for Toyota North America — who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, online newsroom PR and the future of social media communications. Online Newsroom Best Practices 2:48 – Scott shares…
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SEO Training is something every public relations professional needs. In this deep dive interview, Search Engine Land editor-in-chief Danny Sullivan, talks about SEO, inbound links, citation indexing, his transition from traditional journalism to the internet and much more. Show Notes: 3:01 – Search Engine Land editor-in-chief Danny Sullivan talks about what Search Engine Land is…
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How to pitch Wired Magazine with contributing editor Frank Rose. In this interview, Frank advises public relations practitioners on how he decides what to write about, what he expects to find in the online newsrooms of the companies he visits and whether or not the quest to write the great American novel or spec screenplay…
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Video On Demand Deep Dive with Dina Kaplan, who covers the growth of online video, measurement challenges and how much showrunners earn from distributing their online programs on Blip.TV. Show Notes: 5:45 – Dina Kaplan on what makes Blip.TV different from other online video, what kind of shows Blip.TV focuses on, mainstream television versus viral…
The post Inside the Video On Demand Business with Dina Kaplan appeared first on Eric Schwartzman.
Social media management, social media optimization and social media PR on Facebook with C.C. Chapman, who discusses leveraging Facebook to drive demand and lift sales through social media marketing. Show Notes: 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in…
The post Social Media Management with CC Chapman appeared first on Eric Schwartzman.
Blogger relations advocate Jason Rosenberg, Director of Communications at the Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 3:18 – Jason Rosenberg on handling online communications at the Democratic National…
The post Digital Communications at the Democratic National Convention appeared first on Eric Schwartzman.
Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, digital media compliance, the social media monitoring skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Show Notes: 3:49 – PR jobs expert…
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This is a podcast about the benefits of social media marketing, the benefits of social networking and the benefits of blogging. I discussed building profitable online communities, understanding the differences between Linkedin and Facebook for B2B marketing, mapping objectives to social media channels and more with explained John Cass, the author of Strategies and Tools…
The post Social Media Marketing Best Practices with John Cass appeared first on Eric Schwartzman.
Veteran reporter and author Kevin Roderick talks about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles,…
The post Newspapers in Transition with LA Times Reporter Kevin Roderick appeared first on Eric Schwartzman.
NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Eric Schwartzman discloses his partiality for The New York…
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Email newsletter publisher Daily Candy founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum on what it took to build an email newsletter company that got acquired by Comcast for $125M, what made her email newsletter successful and why email marketing is a huge opportunity. Show Notes: 2:59 – New media mogul Dany Levy…
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How to conduct statistically relevant social media research with Tom Smith, CEO & Founder of the Global Web Index, a market research company with technology at the heart. Tom shares best practices for determining global social media penetrations rates, what types of products and services are most talked about online and why marketing professionals trust…
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Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode about online PR and social media marketing. Show Notes: 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job…
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Social media marketing training courses aren’t all Media Bistro offers. Listen in as Media Bistro founder and cyber hostess Laurel Touby talks about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy. Show Notes: 1:23 – New media…
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Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention in Detroit. Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 20 years in public relations, who has been an independent consultant. Before that, he served as…
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Media training can help you interview better when you talk to reporters, journalists and online influencers. This free media training course features Commcore Consulting Group CEO Andrew Gilman, a master media trainer, who was interviewed following his master class at the PRSA International Convention in Detroit. Commcore provides executives and spokespeople in corporations, associations and…
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Entrepreneur Loic LeMeur talks about how he mobilized the web to support of Sarkozy’s election campaign, how social media has changed public relations for tech startups and the impact of transparency on personal privacy. Show Notes: 2:36 – Loic LeMeur talks about how he became one of the most widely read blogs in France. 3:24…
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In this exclusive interview on social media management during a crisis, PIER Systems Founder & CEO Gerald Baron explains the trends in online crisis communications, public relations software and the insatiable quest for speed in the media relations business. PIER Systems is on-demand, information management software. PIER systems differentiates their software by tailoring their offering…
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In this exclusive episode Edelman Chief Media Ecologist Steve Rubel delivers a gripping keynote about the state of news media relations at the Digital Impact Conference in NYC . Show notes: 1:13 – Intro to Rubel’s speech at the Digital Impact Conference. 2:51 – Rubel online public relations responsibilities at Edelman Digital. 3:46 – Rubel…
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This is an exclusive interview with Content Marketing Lead, Augmented Reality (AR) & Virtual Reality (VR) at Facebook Mike Manuel recored at the PRSA International Conference about managing digital public relations campaigns and social media management best practices. Show Notes: 4:45 – Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein…
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Verizon [NYSE:VZ] SVP Media Relations Eric Rabe counsels senior management and has deep experience in crisis management and union-related strategic communications. He discusses broadband speeds, free municipal wireless, net neutrality, nonselective disclosure, compliance and what it’s like serving as SVP media relations at Verizon. Show notes: 7:13 – Introduction to Eric Rabe. 7:45 – Rabe…
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This is an exclusive interview with director of corporate communications & public affairs at Bausch & Lomb [NYSE:BOL], Michael McDougall about the fall of the house of Kodak, the online video explosion and social media management for niche communicators. Michael McDougall is a seasoned communications and marketing professional, with broad-based experience in technology (consumer and…
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Kye Strance, Director of Product Management at online PR software provider Vocus (acquired by Cision) talks about the online press release, clearing news over the wire, online communications and PR technology. Kye Strance is responsible for the overall product strategy and roadmap of the Vocus on-demand public relations software suite. Additionally, he heads the company’s…
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MSL Worldwide CEO Mark Hass on penetrating China, his acquisition criteria for acquiring PR firms and what it takes to be a managing director. Hass leads MSL Worldwide and acts as a strategic counselor to the firm’s largest clients, including General Motors, Philips and Procter &Gamble. As CEO of Hass Associates, which was Michigan’s largest…
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What is media monitoring and analysis and how is it useful in journalism? If you’re interested in how social media monitoring works, you’ll find this case study about how a reporter used social media monitoring to cover the Mumbai terrorists attacks fascinating. In this exclusive audio podcast interview, Former Columbia Journalism Review Chief Mathew Ingram…
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Jason Falls talks about social media management as the proverbial virtual water cooler, who should own social media within an organization and how negativity can benefit the reach and appeal of a social media campaign. Falls was the director of social media at Doe-Anderson and has established himself by developing innovative outreach and communications strategies.…
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New York Times Executive Director of Customer Insight Jeffrey Graham talks about word of mouth marketing, rumor control, the wisdom of the crowd and keeping the Grey Lady profitable. Graham leads a 30-person corporate research team at The New York Times and nytimes.com, which includes advertising, online marketing, strategic research, web analytics, and database marketing.…
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Los Angeles Times Deputy Editorial Page Editor Jon Healey advises public relations specialists on how to propose a meeting with the editorial board at the Los Angeles Times, how opinion journalism is adapting to web culture and what the future holds for the house that Otis Chandler built. Others from the Los Angeles Times who…
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Detroit Lions Spokesman Tim Pendell talks about Sports PR and sports marketing Now in his eighteenth year in sports PR, Pendell talks about being the hardest working man in sports PR and marketing. Show Notes: 4:31 – Pendell talks about working PR for the Detroit Lions. 6:10 – Pendell on sustaining interest in this…
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In this exclusive interview, Former Director of External Affairs for FEMA John “Pat” Philbin admits to his role in the notorious “Fake Press Conference” regarding the 2007 California wildfires, dealing with the fallout of bad PR, and overcoming negative bias with both the media and public. “Pat” Philbin is the Senior Vice President at PIER…
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Founder of Craigslist.org, Craig Newmark shares about the success of Craigslist and his personal business style. He was interviewed last month during the PRSA International Conference where he gave a keynote on Social Media and Democracy. Craig Newmark is the internet entrepreneur who founded the popular San Francisco based website Craigslist.org, a non-commercial community bulletin…
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Chairman Emeritus of Publicis Public Relations and Corporate Communications Group, Lou Capozzi on restoring America’s connections with the world . Lou Capozzi manages Publicis Public Relations and Corporate Communications Group’s public relations and corporate communications businesses. He also is president of ICCO, the International Communications Consultants Organization, which represents more than 1,000 firms in 27…
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Former ethics officer at Ruder Finn, Emmanuel Tchividjian discusses ethical dilemmas public relations. This was recorded before people started thinking about social media ethics training, which is a more common topic today. Emmanuel Tchividjian has served as the ethics officer at Ruder Finn for a number of years and is also in charge of the…
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Using press release services to get company news picked up by the media is among the most misunderstood public relations tactics. In this exclusive interview, PR Newswire COO David Armon explains how paid newswire work, what they can and can’t do and when you should and shouldn’t use them. David Armon is a former wire…
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Former LA Times entertainment reporter John Horn talks about how he decides what entertainment news stories to cover, what’s happening in the talent agency business and much more. John Horn used to cover entertainment for the Los Angeles Times, where he wrote about movies, agencies and Hollywood. I worked with him on the Salt Lake…
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Editor of PR Week, Keith O’Brien talks about covering the PR industry and how to get your trade news featured. Keith O’Brien is editor-in-chief of PR Week, and is responsible for the strategic editorial direction of the title, including the print, website, PR, conference and events. Show Notes: 5:08 – O’Brien discusses the elements…
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Associate editor for NPR’s All Things Considered, Carol Klinger shares how she chooses guests for the show. Carol Klinger is the associate editor and a booker for NPR’s “All Things Considered”; the first worldwide news broadcast on NPR that combines news, analysis, commentary, interviews and special features. She has been booking the show for close…
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September 5, 2008 – Every public relations consultant needs should take a basic SEO training course. Russell Wright is the co-founder of ThemeZoom, an online marketing intelligence platform that takes a radical approach to search engine optimization consulting. Wright, better known as “the keyword guy,” is a search engine optimization auditor and is known as…
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Editor-in-Chief of PR Tactics & Strategist John Elsasser explains the mission of PRSA’s publications, what he covers and how technology has changes his process and focus. John Elsasser is the Editor-in-Chief for PRSA’s award-winning monthly newspaper, PR Tactics. The publication provides PR professionals with practical how-to information that will help improve their job performance and…
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This is a very, exclusive deep dive interview with New York Times Media Business Columnist David Carr. Carr wrote The Media Equation column for the Monday Business section of the NYT that focuses on media issues including print, digital, film, radio and television. He also worked as a general assignment reporter in the Culture section…
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The challenges of effective, efficient PR agency management PRSA Fellow Ira Yellen. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Ira Yellen is President/CEO of First Experience Communications, a full service marketing, communications and public relations company. Recently, Mr. Yellen was elected into Public Relations Society of America…
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BusinessWeek computers department editor Spencer Ante goes On the Record…Online to discuss his new book Creative Capital: Georges Doriot and the Birth of Venture Capital on the birth of venture capital in the United States. Show notes: 4:54 – Ante details a typical day at the office. 6:17 – Ante on his new book recently…
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San Jose Mercury News Opinion Page Editor Barbara Marshman and Orange County Register Opinion Page Senior Writer and Columnist Steven Greenhut to discuss the personality of their newspaper’s opinion sections and their predictions for where opinion journalism is heading in the age of citizen journalism and social media. Show notes: 4:03 – Marshman on her…
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This is an excerpt from a Social Media Training Workshop I led at the Strategic Media Relations Conference & Workshop in Singapore. This particular audio recording is about podcasting. The session was attended by government officials of Singapore, non-profit organizations, academic institutions and other influentials in the region. SchI talked about podcasts of Disneyland, Ecast,…
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Coca Cola Director of Communications Ray Crockett shares about the adoption of social media management, challenges facing the company’s corporate communications strategy and the secrets of successful public relations. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Ray Crockett is the Director of Communications for Coca Cola, the world’s…
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Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations. Show Notes: 1:16 – Digital Impact Conference in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social…
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Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media management best practices, digital organizational communications and the collapsing walls between internal and external communications. Show notes: 0:28 – Intro 4:25 – Kasper on how social media impacts her job responsibilities. 6:35 – Kasper discusses her biggest challenge to getting Cisco’s internal team…
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BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives. 3:10 – Fine on the PR/reporter relationship. 5:17 – Fine on the digital distribution of the news. 7:26 – Fine describes his BusinessWeek column “Media Centric.” 8:26 –…
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Slate reporter Chris Wilson — author of “The Wisdom of the Chaperones Digg, Wikipedia, and the myth of Web 2.0 democracy” — reveals the dirty little secret about the mythical wisdom of the crowd that never materialized. Show notes: 4:55 – Wilson shares his secret about user-generated content websites that is little known among the…
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VP Global PR Disney Parks & Resorts Duncan Wardle discusses the impact podcasts and social media marketing has had at Disneyland Resorts. Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks. His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and…
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CEO of TopRank Online Marketing Lee Odden provides a free SEO training course in this exclusive podcast. This PR podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales…
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Harvard Scholar Kevin Lewis — who’s study on friendships on Facebook was featured on page A1 of the New York Times — discusses the background on his research. Photo by Duy Pham on Unsplash
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General Director of the Chartered Institute of Public Relations Colin Farrington discusses the current international policies between the U.S. and the UK, as well as the impact of globalization has had on public relations. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Farrington is principal advisor…
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Social media marketing master Josh Hallett goes On the Record…Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external communications campaigns. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Josh Hallett is internationally recognized as…
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Executive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison on the ins and outs of managing the Microsoft account. Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, an agency that provides public relation services using innovative communication methods for global organizations impacted by…
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Larry Weber on building Weber Shandwick, one the world’s largest PR firms, and the impact social media marketing has had on the public relations agency business. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Larry Weber is author of the new book “Marketing the Social Web” and the…
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In this exclusive podcast recorded at the Public Relations Society of America International Conference in Philadelphia, Edith Wilson discusses digital transformation and social media compliance at the World Bank. Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank. She assists the Director on special projects and…
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In this exclusive interview, US President George W. Bush’s director of communications Karen Hughes speaks candidly about handling strategic communications messaging for POTUS, promoting American values during a war and the challenges of publicizing unpopular US foreign policies abroad. Her objective was to lead the development and implementation of a comprehensive public diplomacy plan. Previously,…
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Kami Huyse talks about the value of social media monitoring, what goes into launching and maintaining a successful conference blog and exactly why social media could be a panacea for improving organizational communications. Kami Huyse is digitally savvy public relations executive based in San Antonio, Texas where she is the president of a boutique…
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Social media ethics, or why how you do business is more important than the business you do is the topic is this exclusive interview with Dov Seidman. Dov Seidman is the author of the new book “How” which explains why “how” we do anything means everything in business. He created his highly successful company LRN…
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Business reporter Joseph Weber tells the story of how and why some press releases or pitches from a PR people become articles and others don’t in this media relations deep dive about the future of print journalism in the network age. Joseph Weber was chief of correspondents for BusinessWeek, based in Chicago. Previously, he was Chicago…
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James Spanfeller, President & Chief Executive Officer of Forbes.com, a leading media Internet company, and as Executive Vice President of Electronic Publishing for Forbes, publisher of Forbes, the nation’s leading business magazine talks about the future of advertising. SHOW NOTES: 05:00 – Spanfeller describes his role at Forbes.com and his history in print magazines and…
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David Carr talks about the rise blogging, online influencers and reinventing the newspaper industry. He has been writing about media as it intersects with business, culture and government, for the past 25 years. His column, “The Media Equation” appears in the Monday Business section of the New York Times, highlighting the latest news as it…
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Paul Gillin talks about B2B online influencers. What motivates them, what they value and what marketers can do to engage with them. Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful…
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Jimmy Guterman, NewCo Executive Editor, talks about the rise of social and conversational marketing. NewCo covers “the biggest shift in business and society since the Industrial Revolution” with articles on social media privacy, online etiquette and more. Jimmy Guterman has more than twenty years experience as a successful editor, magazine writer, book author, and consultant.…
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Dave Friedman talks about the relationship between digital and traditional media, digital marketing communications and journalism. Throughout his career, Dave Friedman has helped clients leverage technology and marketing to build stronger relationships with buyers. His background combines the disciplines of consulting and marketing to create deep insight into the behavior of the digital consumer. Friedman…
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Stowe Boyd reveals his thoughts on how antiquated notions of PR are hurting companies in the online atmosphere, the new ethics of social media and the death of the press release. SHOW NOTES: 04:40 – Boyd sounds off on the new ethics of the blogoshere and how he ruffled feathers of blogging giant Shel Holtz.…
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David Greising shares his thoughts on the sale of Tribune, the economic future of the news business and The Chicago Tribune’s strategy for maintaining readership. “Zell lands Tribune,” the recent article by Chicago Tribune Chief Business Correspondent David Greising made waves. As the deal was nonselectively disclosed to the public, The Chicago Tribune relied upon…
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Senior Media Management at the World Economic Forum with Matthias Lufkens goes deep into why key nations slip in the rankings, the impact of marketing information technology on the Davos gathering and the use of the social media monitoring to gage trending news and information. SHOW NOTES: 05:31 – Lufkens discusses the World…
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Jeanette Gibson, Social Media & Digital Marketing Executive, goes on the record to discuss Cisco’s online newsroom, internet first and social media management strategies. SHOW NOTES: 05:19 – Jeanette Gibson details the creation and evolution of Cisco’s new media team and how they have adapted and continue to adapt to the new media explosion. 06:39…
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This is part 2 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring: Rob Barrett, GM, LATimes.com Larry Gerbrandt, GM, Nielsen Analytics Claude Brodessor, NPR’s “The Business” TMZ.com blogger Kevin Roderick Here’s part 1. They discuss the challenges…
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This is part 1 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring: Rob Barrett, GM, LATimes.com Larry Gerbrandt, GM, Nielsen Analytics Claude Brodessor, NPR’s “The Business” TMZ.com blogger Kevin Roderick They discuss digital media, main stream media,…
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Just as Marilyn Monroe’s handprints are preserved at the Chinese Theater on Hollywood Blvd, so does this podcast preserve entertainment PR legend Warren Cowan, who shares about walking the red carpet at the Oscars, working with A listers and the history of the motion picture premier. After a stint with public relations company Alan…
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Anne Thompson share how studios campaign for Oscar nominations and how online buzz influences the nominations. In my entertainment PR days, I walked many red carpets during awards season. In this interview, deputy film editor of The Hollywood Reporter, Anne Thompson, who writes the weekly film industry column “Risky Business,” which is globally syndicated by…
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Award season is fun when you’re young and single. I represented the Pussycat Dolls back in the day, escorting them on many a red carpet. But award campaigning has changed quite a bit since then, my guest Steven Gaydos explains in this exclusive interview about how entertainment PR people launch campaigns to improve their client’s…
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This is an exclusive interview with Deadline Hollywood founder Nikki Finke about Academy Awards PR campaigns, Weinstein’s Oscar campaigning strategy and how she manages to write her brash, in-your-face style of journalism without losing access to inside sources. She used to be known as the “most feared, despised, and uncompromising journalist in Hollywood.” But Ronan…
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This is an exclusive interview I recorded with Billboard Editor Antony Bruno about the magazine’s digital transformation, what makes a successful PR pitch and what media outlets influence him. Antony Bruno joined Billboard in 2005 to cover the emerging field of digital entertainment, including music downloads, MP3 players, ringtones, wireless downloading, P2P, video games…
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Julian Myers shares entertainment PR lessons learned, managing client expectations and the role public relations agencies play in developing and pitching story ideas to reporters. Owner of Julian Myers Public Relations, Julian Myers has been working in Hollywood for 67 years. Myers is in his 33rd year of teaching “Entertainment Public Relations” at UCLA…
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This is a recording about the best way to market your podcast with podcasting pioneers Tim Bourquin, Michael Geoghegan, Jason Van Orden, Wing Yu and yours truly discussing best practices for marketing a podcast. It was recorded at a special panel on podcasting at the Consumer Electronics Show in Las Vegas. SHOW NOTES: 6:04 –…
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This is a really cool interview with music industry consultant, observer and journalist Geoff Mayfield talking about his role charting digital music plays when he was editor at Billboard, the legislative shortcomings of the DMCA and escalating ring-tone sales. I represented Gracenote (formerly CDDB) and worked with Billboard to launch the first ever co branded…
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This is a conversation with Howard Taub of HP Labs about place-based media, wearable cameras and the rude awakening we all may be in for if we don’t archive their data storage appropriately. Howard Taub is the Vice President and Associate Director of HP Labs and a renowned expert in digital imaging. He is also…
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This is an exclusive conversation I had with Brian Morrissey when he was reporter at Adweek about how digital advertising, ad tech trends, and what the future of advertising will look like which is very prescient. Much of what he speculated came true. Today, Brian Morrissey is Editor in Chief at Digiday, which confronts technology’s…
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In this exclusive, candid interview QD3 Chairman Quincy Jones, III and President Paul Campbell discuss the digital media entertainment business, social media marketing and taming tech for competitive advantage. Quincy “QD3” Jones, III is the Chairman, CEO, and Chief Creative Officer of QD3. A Hip Hop pioneer, Quincy decided to attend the noted Berklee College…
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This is a fascinating, high-level conversation with CEO, Omnicom Digital Jonathan Nelson about the history of ad tech, open source software, managing digital creative and leveraging digital advertising and social media marketing tools and services. This was recorded when Jonathan Nelson was CEO at Organic, who’s pioneering work helped to make the Internet the dynamic…
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In this candid interview with Emily Riley, CEO and Founder at Riley Strategic — which provides competitive positioning, marketing, product roadmap planning, thought leadership, analyst and public relations advisory services to client — she shares all kinds of details about working with social media influencers and social media marketing best practices Emily Riley was an…
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This is a foundational briefing from reporter Dean Takahashi for anyone in the video game PR, console PR and PC game PR. If you want to get into public relations in the video game industry, this exclusive interview will bring you up to speed quickly on earned media best practices in this vertical. Before Venture…
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In this exclusive interview, Podshow CEO Ron Bloom shares best practices for podcast advertisers, podcast measurement, and valuing a podcast audiences. Ron Bloom is the visionary CEO and business leader behind the founding of PodShow. Mr. Bloom is ultimately responsible for PodShow’s business units, team building, operations, financing and hyper-growth. Bloom was the chief strategist…
The post Podcast Audience Measurement and Valuation with Ron Bloom appeared first on Eric Schwartzman.
I had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is really insightful if you’re working on…
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David Sifry is VP, Center for Technology and Society at Anti-Defamation. But he used to be the CEO of Technorati, the first RSS search engine. In this interview, we talk about building a business case for podcasting, podcasting metrics, and RSS advertising. David Sifry is a serial entrepreneur with more than 30 years of software…
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Michael J. Lavery, former president of the Audit Bureau of Circulations talks frankly about paid versus non-paid circulation and the value of print versus and online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation…
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Michael Dunn is CTO of Ultra, which is bringing the blockchain revolution to the gaming industry and creating a fair ecosystem for the future of games distribution. This is a conversation I had with him when he was at Hearst Interactive Media about podcast advertising and podcast measurement. When he was at VP with Hearst…
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Pete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics. Pete and I talked about podcast measurement, podcast advertising and how to build a business case for podcast marketing. When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies promote…
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Muck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience and building a business case for podcasting. When this was recorded, Gregory Galant was CEO of RadioTail, a firm that facilitated advertising in podcasts. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg…
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This is a very interesting conversation with Rick Klau who is the Senior Operating Partner at Goggle Ventures. But when I recorded this interview, Rick was VP at FeedBurner. We spoke at length about podcast measurement, building a business case for podcasting, valuing an audience and the future of podcasts advertising. Rick was responsible for…
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This is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats, working with public relations practitioners and how he decides what to write about. Joel Stein grew up in Edison, N.J., went to Stanford and then worked for Martha Stewart for a year. After two years…
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This is a recording of a presentation by New York Times technology editor, Steve Lohr at the Public Relations Society of America’s Technology Conference in New York about how public relations pros can best endeavor to secure news coverage with him. SHOW NOTES: 3:03 – Steve Lohr provides an introduction to his key note on how…
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This is a recording I did of a talk with LA Podcasters about their shows, the art of podcasting, and the elements of a must-listen podcast. SHOW NOTES 5:12 – Lance Anderson talks about how he approaches podcasting as an artist. 5:47 – Anderson talks about how many listeners there are of his podcast “Verge of…
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This is a great interview with Martin Howell, editor-in-charge of Reuters Inc. about covering corporate corruption, citizen journalism and the impact of search engines on the business of journalism. If you’re in media relations and want to hear a great overview briefing on pitching financial news to reporters, this interview — recorded years before social…
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This is an exclusive, unedited interview with Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services. He speaks candidly about crisis communications in the banking trade, the impact of Regulation Fair Disclosure on public relations, and how corporate scandals have affected the way he does his job. Alan Elias is senior…
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This is an exclusive, uncut interview with Dan Irvin about his experience running automotive PR and corporate communications at Mitsubishi Motors, some of the challenges of doing PR in the automotive sector, and how technology has impacted his job. Dan Irvin is the director of corporate communications and public relations at Mitsubishi Motors North America.…
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This is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing including…
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Tony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of Topaz Partners. We spoke about the use of social media management tools for PR, the role of the press release in reaching consumers, and fusing of mainstream and social media relations. Tony…
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This is an exclusive interview I did with Matthew Murray of the Wall Street Journal about how he uses technology to do his job and how he prefers to work with public relations professionals. Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist. Murray received…
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This is an exclusive, uncut interview with Eric Rabe, vice president of media relations at Verizon about the controversy over free municipal Wi-Fi services and the issue of Net neutrality. If you want bone up on how public relations is handled in the telecommunications industry, this is a great overview primer. Rabe is a seasoned…
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This interview is a little embarrassing because this media trainer turned the tables and completely disarmed me. Jim Cameron is a master media trainer and in this exclusive interview he talks about how to stay on message and control an interview, which he definitely does. Jim Cameron of Cameron Communications, Inc. is a professional communications…
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I had a chance to talk to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories and how she prefers to receive PR pitches. Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also…
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This is a really interesting conversation I had with Bernadette Mansur about doing PR in the NHL, the fan base and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice…
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In this interview, I talk to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR people and using the tech to research news. Ali Velshi is a business news anchor for CNN, who contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room.…
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Media relations is skill learned best through experience. In this exclusive interview — which is pretty much a recorded media relations master class — Peter Himler goes deep into media relations best practices in the network age. Peter Himler is principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He was the…
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In this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and the secrets of successful PR. SHOW NOTES: 4:24 – Al Golin explains what public relations is. 5:35 – Golin…
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This is an exclusive interview with Harold Burson — who passed away in Jan. 10, 2020 at the age of 98 — talks about public relations agency management and shares words of advice to PR job seekers. Harold handled crisis communications for Tylenol-tampering case and a devastating gas leak in India. He was founding chairman…
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If you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based…
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The New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,…
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This is a recording of a talk I gave on Digital PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter and definitely pre-Tik-Tok. I focused on blogs, podcasts and other web-related technologies and how can PR practitioners can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about his…
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This is an exclusive, unedited interview with Washington Post editor of breaking news Chet Rhodes about pitching stories to the Washington Post, his daily video podcast and the challenges facing the news print publishing business. Chet Rhodes has been working at Washington Post for eight years. Prior to becoming the deputy multimedia editor, Rhodes was…
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This a conversations with Katie Delahaye Paine, founder of KDPaine & Partners LLC and publisher of The Measurement Standard, recorded way before social monitoring tools became available. Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of The Measurement Standard and The One-Minute Benchmarking Bulletin. They are newsletters for marketing and…
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This is a talk I had in the early days of digital with J.D. Lasica about working in the mainstream media, citizen journalism and the impact of social media on traditional journalism. J.D. Lasica is co-founder and executive director of Ourmedia, a nonprofit global repository and community space for grassroots video, audio, photos and text.…
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This is a conversation I had with Francois Gossieaux, who was president of the world’s first blog media startup, at the New Communications Forum in Palo Alto, California. We spoke about his company Corante and he offered advice to public relations professionals on how to assimilate digital communications into their campaigns. Francois Gossieaux serves as…
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This is a recording of a conversation I had with Dan Gillmor at the New Communications Forum in Palo Alto about the rise of grassroots media, the relationship between citizen journalism and traditional journalism, as well as the future of the mainstream media amidst the rise of online journalism. Dan Gillmor is the founder of…
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In this episode, The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me at the New Communications Forum, Palo Alto. Neville Hobson, ABC, is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in new-media communication for business. He has 25 years of…
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This is an interview I did with Robert Scoble and Shel Israel when they released Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. It was recorded at the New Communications Forum in Palo Alto. Shel Israel writes and speaks about blogging, communications, marketing and innovation. He is the co-author of…
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This is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about the benefits and drawbacks of blogging, how online communication is changed PR and social media management best practices. Phil Gomes is considered to be the first PR blogger. In addition to working at Edelman, he…
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This is a conversation with club promoter Ivan Kane, dubbed by The New York Times as “the night-life guru of Hollywood” about what makes something cool. The secrets behind his success are insightful to marketing and public relations professionals tasked with launching destinations, products, brands or services to a young, elusive urban demographic. Ivan Kane,…
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This is a conversation I had with New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact of the web on public relations. Elizabeth and Jenn McClure produced the very first conference on the use of online technology for marketing and PR. It was called the New Comm Forum. It was in…
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This is an interview with BL Ochman, creator of the What’s Next Blog, about her innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for public relations, and the fate of the traditional press release in the age of the social media. BL Ochman is a corporate blog strategist, internet and outernet marketing…
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This is a gripping conversation with Ken Auletta, who has written the Annals of Communications column for The New Yorker magazine about declining newspaper readership, the public’s loss of trust for the mainstream news media, the challenges the traditional advertising industry faces as a result of digital video recorders and audience fragmentation and the impact…
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This is an exclusive interview with Walt Mossberg of the Wall Street Journal, who Newsweeks calls “the most powerful arbiter of consumer tastes in the computer world today,” who Time magazine calls “the most influential computer journalist” and who Rolling Stone calls “the most powerful columnist in technology.” I recorded this one-on-one interview with the…
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Doc Searls of Linux Journal and Doc Searls Weblog goes On the Record…Online about CES 2006, open source software, the ineffeciency of traditional advertising, new advertising paradigms and the battle to save the Net from privitization.
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This is an audio transcript of the 2006 ‘State of the State’ Address: PRSA-LA’s Annual Look at the Industry held on Jan. 18, 2006 in Los Angeles, California. Panelists are: Judy Johnson, Executive Vice President Managing Director, Golin Harris Western Region, Bill Imada President, IW Group, Magdalena Beltran-del Olmo Vice President of Communications, California Wellness…
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In this interview Joe Hayashi of Yahoo! Podcast talks about the benefits of RSS, what makes a great podcast search engine and how Yahoo! plans to integrate podcasting into other Yahoo! services. Photo by techlifeweb
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Doug Kaye talks about his keynote at Podcast Expo; why podcasting is such a big deal; citizen journalism—gatekeepers to information; opening up media to individuals; impact on traditional media; Chris Matthews podcasting “Hard Ball”, bloggers; laying off people at New York Times and introduces blogs to the paper. IT Conversations infrastructure: network of multiple series,…
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San Francisco Chronicle Podcast Editor Marcus Chan talks about the number of listeners who subscribe to the newspaper’s podcasts, what types of print stories make the best podcasts, how the Hearst-owned newspaper is considering making its podcasts profitable, and where he sees the daily print news publishing industry headed in the age of blogs and…
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This is an audio transcript of a panel on podcasting host by teh California Copyright Commission featuring: Antony Bruno of Billboard Magazine Bob Lefsetz of the Lefsetz Letter Attorney Kevin Koloff Attorney Josh Wattles 7:34 All about Podcasts: PodcastAlley.com; Podcast Expo; The CCC Board of Directors member Kevin Koloff is moderator for discussion; introduces Antony…
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This was recorded when Rob was in charge of digital media at LA Times. He was also good enough to speak on a panel in a class I taught on digital media at UCLA. SHOW NOTES 00:35 Eric introduces Rob Barrett, the Interactive General Manager for LATimes.com; plays a snippet about LA Times struggle to…
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Podcast brother and Portable Media Expo organizer Tim Bourquin, Michael Geohagen, Dan Klass of the Bitterest Pill, LA Podcasters founder Lance Anderson of Verge of the Fringe, Tres Jefes, Robbie Trechany and Paul Figgiani of The Point Podcast live from the trade show floor share their impression of the first U.S.-based conference dedicated solely to…
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00:32: Eric intros NY Times technology columnist David Pogue; plays a snippet of David’s thoughts about the amazing benefits of podcast; Eric explains “On the Record…Online,” who he is, what he does and what OTRO’s objective is. 5:44: All About Pogue: David discusses how he got into covering personal technology starting with music software; discusses…
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