Legal Marketing Made Easy with Jim Hart: Recent Episodes
Jim Hart: Lawyer, Legal Marketer, and Blogger
Jim Hart from Legal Marketing Made Easy reveals all of his legal marketing and law practice management tips and strategies, including what is working and what isn't working in his own law practice. Discover how you can build a better law firm, one that suits your lifestyle and that you can control, not one that controls you.
In today's episode, I had the opportunity to interview Bryan Marble from Amazelaw. Bryan shares with us his entrepreneurial journey, including how and why he started Amazelaw for lawyers. This is a great interview.
In today's episode, I will be getting back to the core of what Legal Marketing Made Easy is all about... the basics of building and growing a successful law practice. Specifically, we will dig through the 10 things you need to do when starting a building a law practice to insure your success.
Enjoy!
Today I want to talk about how to use Webinars to sell your legal services. This is a hot topic right now, and webinars are a great platform for you to share your expertise with a large group of potential clients at once.
In today's episode I have the pleasure of speaking again to John Skiba. John has recently started earning a nice supplemental income by using information products to help clients that might not otherwise be able to afford legal help.
In today's episode, we dive into what John has done to help this subset of the legal market.
Enjoy!
In today's episode, I had the pleasure of interviewing David Lizerbram, an intellectual property attorney from San Diego. David truly loves his work, and it shows in this interview.
David is a highly sought after attorney, with appearances on ABC News, Rolling Stone, Spin magazine and EOFire, among many others. Just last week in fact, David had a blog post picked up by the Washington Post.
In today's interview we talk about how David was able to achieve such notoriety in such a short period of time by blogging and going to conferences on subjects that he truly enjoys.
Items Mentioned in the Podcast * Products of the Mind Podcast * Virtual Paralegal Services * The Craft Beer Attorney * Medium.com * David Lizerbram & Associates
Action Items 1. Follow Legal Marketing Made Easy on Twitter 2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.
In today's episode, I wanted to reflect on some of the personal struggles I had to deal with last month in the wake of my Mom's passing. As a solo attorney, dealing with a major life event such as the death of a loved one, divorce, prolonged illness or any number of other issues can have a huge impact on your life and your livelihood.
Today I will be discussing how I dealt with the loss of my mother from the perspective of a law firm owner, and how you can prepare yourself, now, for one of these horrible and unexpected life events.
Enjoy!
Right click here to download the mp3
Items Mentioned in the Podcast * MyCase - The case management system I use. * Box.com - My online file repository. * Dropbox - Used to hold and backup private files that I don't want to share with others, or for podcasts that I need to share with staff. * Google Drive - Can be used to maintain files online. Completely free. * Slack for messaging between you and staff * Traffic and Conversion Summit 2016
Another resource to consider: 10 Benefits of Moving to a Paperless Law Office
In this particular episode, you will learn: Eight steps you can take to prepare yourself for the unexpected, including:
- Be Prepared. Have some money in savings to draw on when the unexpected happens.
- Keep everyone in the loop (clients, opposing attorneys, the courts, etc.). Cancel or reschedule appointments as appropriate.
- Recurring Revenue. Start thinking about how you can bring a subscription model into your law practice to even out cash flows when times get tough.
- Become location independent. If you don't already have access to your law practice remotely, start thinking about how you can put systems in place that allow you to continue to practice from anywhere on Earth.
- Think of your law practice as a business that exists without you. Start to build a practice that works when you aren’t there – this is the essence of a true business.
- What if you don't have enough cash? If you don’t have enough cash flow to pay everything, put off the non-essential bills for a couple weeks. Contact your vendors and let them know what is going on.
- When the dust settles... Re-evaluate your practice and your systems. Revisit your goals and make sure you stay on track. This experience can completely unravel some attorneys – some may decide it is time to close up shop (and that may be the best option for may lawyers), but others will thrive in the wake of this experience.
- Take as much time as you need. The cases and clients will still be there when you get through this. Make sure you take the time you need to recover mentally or to be with loved ones.
Action Items 1. Follow Legal Marketing Made Easy on Twitter 2. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.
Have you experienced the "post New Year's Slump"? Are you in it right now? Chances you are. This means that you started the year firing on all cylinders, but now, as we finish off January, you are back to the same old routines. Want to crack out of that? Then today's episode is just what the doctor ordered.
In today's episode, I will be discussing 5 Ways that you can avoid the Post New Year's Slump.
As a special bonus, if you haven't already set your goals for 2016, click the image to below to download our free goals worksheet and start working on your goals today - no more excuses!
Click this image to download your free goals worksheet!
Right click here to download an mp3 of today's episode.
Items Mentioned in the Podcast Please note that some of the following links may be affiliate links. This means if you click and buy the item listed, I will receive a small commission. My income from this is minimal, but it does help in a small way to support the podcast. Thank you!
- Mike Whelan and the Lawyer Forward Conference
- Episode 57 of this podcast - How to Set SMART Goals
- Moleskine Notebook
- The Miracle Morning by Hal Elrod
- The 10X Rule by Grant Cardone
- The Ultimate Sales Machine by Chet Holmes
- Smartcuts by Shane Snow
- Audible.com - Use this link to receive a free trial membership for 30 days!
- Hawthorn Law
Now through January 31st, 2016, I am offering 50% off the premium podcast membership. For more information, click here.
In this particular episode, you will learn: The 5 things you can do to avoid the post New Years Slump:
- Review your 2016 goals and recommit to them. If you haven't already downloaded our free goals worksheet, click the image to download the worksheet I use.
- Commit to a morning routine. Personally, I wake up early and meditate, read affirmations, visualize the life I want, read ten pages in a book, journal, and finally, exercise for 30-45 minutes.
- Take at least one day off per week to disconnect, recharge and spend time with family.
- Call 5 people up and ask them to coffee or lunch.
- Commit to educating and investing in yourself. Some of the things that I do are: listen to audiobooks, read business related books, listen to podcasts, and attend seminars, conferences, and CLE's.
Action Items 1. Click here to subscribe to the Be A Great Lawyer Premium Podcast. Use the coupon code "january2016" to save 50% off now through January 31st! 2. Follow Legal Marketing Made Easy on Twitter 3. Post a review of the Legal Marketing Made Easy Podcast on iTunes and if you like what you heard today, then share with your friends on Twitter using this link.
In today's episode, I will be discussing 6 systems that you need to start working on in your law practice right away.
In today's episode, we review 6 steps to time management that can greatly improve your productivity in 2016.
In this weeks episode, I outline the characteristics of SMART goals for your law practice, and share my personal and business goals for 2016.
In today's episode, I will discuss the progress I have taken to build Hawthorn Law, my new law practice, including building a website from zero to 1,000 visitors per month in about 5 weeks.
In this weeks episode, I talk about the marketing mix of my new law practice, and how I'm using 3 specific strategies on a daily basis to hit my marketing goals.
Yesterday I had the "pleasure" of going to the dentist. What I found there was an amazing example of what a true services "business" should look like. In this episode I talk about how we can apply what I experienced to our law practices.
Special Announcement! We will be conducting a special, one-time only, Hangout/Q&A session tomorrow, December 3rd at 3:00 pm EST. No sales pitch, no script, no BS. Just you and me - bring your legal marketing questions. No holds barred...
Click here to sign up or visit http://www.legalmarketingmadeeasy.com/hangout
In todays episode of Legal Marketing Made Easy, I share 5 podcast episodes that inspire and motivate me, an experiment I'm running on social media for my new law firm, 5 more podcasts that deserve honorable mention, and a special announcement...
In today's episode, we discuss why Legal Marketing Made Easy took such a long break, and where we are taking this podcast in the next few months.
In today's episode, I discuss how you can build a successful law practice without working yourself to death.
Bob Burg is a speaker, author, coach and all-around terrific human being. I was proud and excited to have him on this episode of Legal Marketing Made Easy.
Today's episode is all about how to create automated webinars for your law firm. That's right, I said automate. Automation is the key to all good marketing - especially when it comes to marketing a law firm. Webinars are no different.
Today I had the pleasure of interviewing John Skiba, a consumer bankruptcy attorney in Arizona. In addition to having his own successful solo practice, John is the host of two podcasts, including the very popular JDBlogger Podcast that is devoted to teaching other lawyers how to grow their practices using social media and blogging.
Several days ago, I wrote a detailed article entitled "How to Start a Law Firm Blog". In today's episode, I'm going to give a quick run-down of all the material covered in that podcast, and start to show you how to build your brand online - no matter where you are in your legal career.
Today's episode is a little different than normal. Today we are going to be discussing mindset issues. Specifically, we are going to address, head-on, the 5 major mental roadblocks that are keeping you from realizing true success in your law firm.
I had a great week this week, and it was all because of systems. Systems are what make some law firms tremendously successful, while others stagnate in mediocrity. In today's podcast, I'm going to share with you 6 systems that you can start to implement immediately to make your law practice more profitable and successful.
Today I wanted to talk about 7 ways to differentiate your law firm from your competition. There are a lot of golden nuggets in this podcast, and so many ways to separate yourself that you probably don't even realize...
Today I had the pleasure of interviewing Mitch Jackson, a California trial lawyer. Mitch has owned his own firm for the past 28 years and is a tremendous networker and communicator. Working with his wife (as his law partner), Mitch has created a practice that allows him the flexibility to work with the clients he wants to, reject the clients he doesn't, and spend a great deal of time with his wife and children.
In today's podcast, I have the pleasure of interviewing Gordon Firemark, an attorney who limits his practice to the representation of creative and business people in the fields of theater, film, television and new media.
Yes, you heard that right - does branding = bullshit? If you are a lawyer, you should be paying attention to this podcast, as I will be discussing why I believe that branding is bullshit (thank you Joe Polish for inspiring this podcast).
This is part two of a special Q&A series that I started last week. This week we talk about the importance of exercise as it relates to building a law practice, and much, much, more.
Have you ever wondered how to write a newspaper ad for your law firm? There are good ways and bad ways to do this, and I go through these strategies in this podcast. I decided to take a little bit different angle with today's podcast.
In today's episode, I will discuss how to market your law practice properly so that you will never have to "sell" your firm to potential prospects ever again. This is a strategy and technique that most lawyers don't even know exists, and it could transform the way you practice law.
In today's podcast, I talk about the three phases of the client life cycle. Surprisingly enough, many lawyers ignore at least 2 out of the 3 phases of the client life cycle, and in so doing leave thousands of dollars of revenue on the table.
If you are looking to orchestrate more referrals to your law practice, this is the episode for you. Whether you are just starting out on your own with a solo practice or you already have an established law practice that you are looking to kick into high gear, this episode will have the information you need to really ramp up referrals to your law firm.
Today I wanted to take some time to review where I stand on my goals for 2014 (both personally and for the law firm), and share some news on where I see both Legal Marketing Made Easy and my Law Firm heading in the final months of 2014.
Most lawyers don't know about this dirty little secret called permission marketing. In this week's episode, we discuss how you can use their ignorance to your advantage.
Today we are going to dig into the latest Facebook redesign and how you can put it to work for you on your law firm Facebook page. In addition, I'm proud to announce that the Legal Marketing Made Easy Academy is now in full-blown pre-launch mode. In the next several days I will be releasing a FREE, three-part video series that will dig deep into some of the most important ways to build and grow your law firm.
In today's episode, I discuss how you can build a successful law practice without working 100 hours a week. This is the trap most solo's find themselves in. They hang their shingle get some clients, and then the work never stops.
This week I had the great pleasure to interview Josh Brown, a franchise and entrepreneur lawyer who has also successfully launched a top-rated podcast for his law firm - Franchise Euphoria. Josh helps entrepreneurs turn ideas into businesses and businesses into franchises.
If you are a lawyer running your own law firm, it's bound to happen. Your assistant up and quits without notice, a big client fires you, you find out that one of your employees dropped the ball on a case, or you get called into court unexpectedly. Whatever the situation, something unexpected will happen to you in your law practice sooner or later. Here are 6 steps that you can take to get through this experience.
In today's episode I'm going to be reviewing the 10 law firm resources that I absolutely, positively, could not be without in my law practice. From case management programs, to virtual phone systems, I touch on all of them here.
I've got a lot going on in my life right now. A new baby, a new legal assistant, moving office space, my Mother's cancer... With all of these issues (which I'm confident are not unique to me), come a number of struggles that I'm currently dealing with.
Gerry Oginski is a medical malpractice attorney in Great Neck, New York, and the founder of the Lawyers Video Studio. Gerry is also one of the first lawyers to use YouTube to market his law practice.
Today’s guest is Jay Fleischman, a consumer bankruptcy lawyer who runs a self-proclaimed “untethered” law practice with offices in both New York and Los Angeles. Jay is also the founder of Legal Practice Pro - a marketing and practice management blog and online resource for lawyers.
Today's guest is Greg Siskind. Greg is an immigration lawyer from Memphis, Tennessee and is widely regarded as the first ever lawyer blogger.
Our guest on the podcast today is Luke Ciciliano. Luke is a former divorce lawyer turned SEO consultant for lawyers. Today we go behind the scenes to discuss Luke's journey from working at a defense firm, to starting his own law firm, to leaving the practice of law entirely to start a consulting practice.
This week I discuss how you can build a list of loyal, raving fans using Google Adwords and/or Facebook Ads in conjunction with a powerful lead magnet and a service such as LeadPages.
We've all attended a webinar at some point, (or at least received a solicitation to attend one), but should you be using webinars to market a law practice?
Superhero syndrome is a phrased coined by Chris Ducker, author of the recently released book, "Virtual Freedom". Today I will be discussing what it is and how you can cure yourself of this ailment while at the same time building a law practice that works for you.
For today's episode I had the absolute pleasure of interviewing Jacob Sapochnick, widely known as the "Facebook Lawyer". Besides having a fantastic accent, Jacob is a great legal marketer and has used Facebook to grow from a solo law practice to an 8 lawyer/15 paralegal immigration firm in less than 5 years.
In today's episode, I had the pleasure of speaking with New York Medical Malpractice Attorney John Fisher on how to use a book to build and market your law practice.
What exactly are the secrets of effective lawyer advertising? I'll give you a hint - don't do what everyone else is doing. It really is that simple. Unfortunately, most lawyers take the easy way out and simply throw more money at the problem hoping that they will find the next "silver bullet" that will set them apart from their competition. In this week's episode, we'll discuss why that is a big mistake.
In today's episode, I want to share with you my process for finding and hiring rockstar employees for my law firm - and here's a hint, it takes awhile to find good talent.
Today's interview is the second half of my recent interview with Christian Denmon, an up and comer in the legal world from Tampa, Florida. In today's episode, we talk about everything from law office systems, to phones, to case management programs you should be using in your law office.
This is the first in a two-part interview that I conducted with Christian Denmon, a family law and criminal defense lawyer in Tampa, Florida. Christian and I talked to so long about so many topics that I had to bread the interview down into two episodes. Among the topics discussed are how Christian became AV rated after only practicing 3 years, and why he hates billboards so much.
This week I had the pleasure of interviewing Tony Castelli, a personal injury lawyer located in Cincinnati, Ohio. Tony has been practicing law for almost 30 years, the last 15 of which have been on his own as a solo lawyer. Tony shares his journey from being a partner at a thriving law firm to a successful solo, as well as all the ups and downs he has experienced along the way.
Scott Grabel is a criminal defense lawyer in Michigan. Scott started his own solo practice in 1999 and has built that solo practice into a 7 lawyer firm that handles criminal matters statewide. In today's episode, Scott shares what is working for him in his law practice, and some of the things that he could have done better over the years.
This week I had the pleasure of interviewing Andrew Nickel, a criminal defense and family law attorney in Illinois. Andrew started his solo law practice in 2011 and has not looked back. In today's interview, Andrew tells the story of how he went from an Assistant State Attorney to solo lawyer, to partner in a four lawyer firm in just a few short years.
This weeks episode covers everything you need to know to start a podcast for your law firm. From naming your podcast, to equipment and hosting, to getting your podcast found on iTunes - this episode has it all!