Chasing Clout: Recent Episodes
Max Bernstein
Hosted by music marketer Max Bernstein, this is a music industry podcast about how social media influencers make songs into hits. For more info and insights please visit muuser.com/blog.
On February 15, 2019, a 20-year-old Massachusetts man heard a song on Twitter, ripped it from Soundcloud, and made it the soundtrack to a 15-second TikTok video of his transformation into a cowboy. This wardrobe change would quickly become one of the most impactful trends in Internet history, propelling the song to the top of the Global Viral charts and clearing its path to #1 on the Billboard Hot 100 where it would sit for a record 19 weeks.
In this episode, we sit down with "Old Town Road" patient zero, Michael Pelchat (@nicemichael), to hear his story and seek advice on how to position songs for TikTok success.
@nicemichael's original Old Town Road TikTok post:
https://www.tiktok.com/@nicemichael/video/6658388605418867974
Follow him:
https://www.instagram.com/nicemichael_
https://www.tiktok.com/@nicemichael
Buy his merch:
https://fan-official.com/collections/nice-michael
Additional guests: Catherine Cortez
Recorded September 13th
Charlie Buffin is the influencer whisperer. In addition to managing some of the largest influencers on Instagram, YouTube and TikTok, he also co-founded Shimmur (now community.com) and AMP Studios. Which has earned him an enviable reputation for always knowing what's up next.
In this episode we discuss his new venture, Spark Mediaworks, a one-stop shop for CGI influencer design, growth and development. You will learn why virtual characters are the next big thing, and how we can capitalize on this trend to develop our artists and market their music.
Cade Harper: https://www.instagram.com/cadeharper
Daisy Paigey: https://www.instagram.com/daisypaigey
Recorded: July 10, 2019
Charlie Buffin is the Founder & CEO of Spark Mediaworks, a vertically integrated media company with expertise across influencer marketing, CGI design and 3D animation.
Prior to starting Spark Mediaworks, Charlie was the co-founder of Shimmur (now Community.com), an LA based startup that was a participant in Techstars Music Accelerator Class of 2017. Investors included Greycroft, Sony Innovation Fund, WndrCo (Jeffrey Katzenberg), 500 Startups, Techstars, Arena Ventures, & Luma Ventures, amongst others.
https://sparkmediaworks.com/
On May 10th, brothers Ajani Huff, 18, and Davonte House, 20, shot a 15-second dance video beside a lake near Syracuse, NY. They hatched plans to "make it trend" in pursuit of their larger goal of becoming “TikTok famous.” Ten weeks later, their dance has been recreated more than 2 million times and has positioned Blanco Brown’s “The Git Up” among the top 20 songs in the world. This is our conversation, recorded July 11th during a roadtrip from Los Angeles to Anaheim where they were attending their first VidCon. In this interview they reveal how they decide what sounds to use on TikTok, what motivated them to start the #gitupchallenge, and how it came to be the second most successful TikTok meme of all time. I hope you find their perspective useful and can put this information to good use when designing your next TikTok campaign. - Max
The song:
https://www.youtube.com/watch?v=bN8vY8qkgVs
The original post:
https://www.tiktok.com/@ajani.huff/video/6696546939321732358
The famous Harvey Bass post:
https://www.tiktok.com/@harveybass/video/6699753069669780742
Follow my guests:
https://www.tiktok.com/@ajani.huff
https://www.instagram.com/ajani.huff
https://www.tiktok.com/@davonte.house
https://www.instagram.com/davonte.house
https://www.tiktok.com/@nettibeats
https://www.instagram.com/nettibeats
For more information visit https://muuser.com/blog