The Smarty Pants Book Marketing Podcast: Recent Episodes
Chris Syme and Becca Syme
The podcast that helps authors make sense of all the social media marketing options out there and gives practical tips on how to sell more books and build loyal fans with social media. Based on award-winning marketer Chris Syme's 20+ years in marketing and bestselling indie author Becca Syme's self-publishing journey, the show features successful self-published authors and book marketing experts weekly.
In this episode, Chris and Becca talk about their favorite podcast episodes, what's next, and a very surprising announcement at the end.
Show Notes & Links
-Chris and Becca talk about their favorite podcasts, their favorite guests, and encourage new listeners to go back to the beginning and listen to all the episodes. Kinda like binge watching Stranger Things.
-Becca talks about her new venture to help authors: The Better-Faster Academy and The Quitcast on YouTube.
-Why you should always start off a new venture with a bang.
-Why Chris thought the podcast would never get off the ground.
-Becca's favorite podcast episodes and guests.
-Chris' new venture.
-Where the podcast is going from here.
Links:
-The Quitcast on YouTube
-Becca's Better-Faster Academy
-Chris' new venture: Women Finishing Well
How to contact Chris:
-email: chris@cksyme.com
-bookmarketing website: cksyme.com
-Facebook page: cksyme
-Sign up for her free weekly book marketing tips newsletter
In this short ten-minute episode Chris talks about the new book by marketing wise guy Mark Schaeffer titled, Marketing Rebellion - the most human company wins. Schaeffer talks about the importance of adjusting to the new culture of buying: connecting with real humans. The book is filled with stories and data and cutting edge marketing advice. (This is not an affiliate show--I just love this book)
Links & Show Notes:
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Why consumers aren't responding to ads like they used to.
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The value of long-term strategic marketing over short-term tactics-based marketing.
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Why career authors need to think of themselves as brands and business owners.
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The four principles that guide personal brand success:
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Accurately define your place.
- Define a space to tell your story.
- Create effective content (this is called content marketing).
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Build an actionable audience.
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Why all this is important to you.
Links:
Link to Mark Schaeffer's book, Marketing Rebellion
In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning copy that will sell more books. The episode starts with an update on Amazon’s new lockscreen ads.
Show Notes & Links:
-Are the new lockscreen ads (Amazon) the old product display ads?
-Why the goal in copywriting is not the same as in writing a book.
-The difference between structure in ad copy and prose writing.
-Why using a summary of your book as a description to sell your book is a bad choice.
-Why authors hate copywriting and Brian’s solution.
-What is a hook and why every piece of copywriting needs one.
-Should you put your social proof (Amazon bestseller, USA Today bestseller) in your book description?
Links: click ’em, they’re live:
Check out Brian’s new book, Mastering Amazon Descriptions, here
Brian’s Facebook group page on Mastering Amazon Descriptions here
Becca Syme’s new podcast, The Quitcast
Becca’s new book, Dear Writer, You Need To Quit
In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals.
Show Notes & Links:
-What in the heck is Reedsy?
-Sorting through the Book Promotions Services data base by criteria.
-How was the Reedsy list curated?
-Is a BookBub Featured Deal really worth the investment?
-What are the best alternatives to a BookBub Featured Deal?
-Why a lack of budget shouldn't stop you from applying for a BookBub Featured Deal.
-What is the value of running free promotions?
-Ricardo's smarty pants tips: why authors don't need to be doing everything.
Links - Click 'em they're live:
Reedsy.com website
Reedsy Book Promotions Tool 2019
Link to Becca's new nonfiction book (a sneak peek)
This reprise of our interview with David Gaughran on his blockbuster book Strangers to Super Fans is part of our Summer Blast From the Past. This show was one of the most downloaded podcasts we've done in three years. You won't want to miss!
In this episode, Chris interviews author David Gaughran about his new book, Strangers To Superfans. In the show Chris calls this "possibly the best book marketing book ever," a must-read for authors at every level.
Links & Show Notes
-Why it's important for authors to understand the "reader's journey" and how that knowledge informs the marketing process.
-Why the "Discovery" piece of the journey is the "easiest problem to solve and also the easiest to screw-up."
-Why authors need to understand the role that data plays in making marketing decisions.
-Why most authors look at marketing their backlist backwards and how to fix it.
-Why a smaller, more engaged mailing list is better than a huge disinterested one.
-Why you need to pay attention to the production details of your book first: quality of writing, cover, blurb, keywords.
Links - Click 'em, they're live
Link to David Gaughran's new book, Strangers to Superfans.
Link to sign up for his regular newsletter and receive a free copy of his book, Amazon Decoded.
In this episode we interview nonfiction author and coach Honoree Corder on how to collaborate on projects with other authors. Learn what it takes to work with another author.
Show Notes And Links -What does the collaboration process look like?
-How do you find another author to collaborate with?
-How do you actually share duties on a project?
-How you should share duties on a project?
-Make sure you tick off all the legal boxes in your partnership.
-Why your biggest asset is being easy to work with
Links (Just click 'em) Prosperity For Writers - Chris' favorite book by Honoree
Honoree's new book with Ben Hale, Write Like A Boss - get your copy today!
Honoree's Amazon author page
The Prosperous Writers Series boxed set by Honoree Corder and Brian Meeks
In this episode Chris revisits her marketing challenge for 2019 to see how you're doing. Time for a midyear check-up.
Links & Show Notes:
-Why it's time for a marketing disruption and what that means.
-Why readers' desires are going to dictate the direction of marketing.
-Why books don't sell: is it your marketing or is it the book's quality?
-Why your idea of success needs to determine your marketing strategies.
-The two applications of disruptive marketing we're going to cover in the series: writing to market and giving your current books a facelift.
-What we need to keep going forward (don't throw out the baby with the bath water):
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SMART marketing principles
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The sales funnel or reader's journey
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Content strategy that engages readers
Links: click 'em, they're live:
Link to Chris' book, The Author's Guide to Sell More Books With Less Marketing.
In this second part of Crisis Management For Authors, Chris and Becca discuss response strategies to online events and when you should and should not weigh-in publicly.
Links & Show Notes:
-How to separate fact from fiction when determining your response.
-Why you need to remove your emotions from the picture before deciding on any action plan.
-How to know when you’re over your head and need help.
-How you can help a fellow author in a crisis without blasting on social media.
-More on the life of an online swam.
-Why weighing in on social media can make a crisis worse.
Links – Click ’em, they’re live
Link to listen to part one of the two-part series here
Check out Chris' book Crisis Management For Authors
In this episode, Chris and Becca kick off their Summer Blast From the Past series by revisiting one of the most popular shows called "It Could Happen to You", an episode on crisis prevention and reputation management. This hot topic was one of the most talked about shows of 2018.
Links and Show Notes:
-Chris shares her experience in crisis management and why knowing how to handle a crisis is important.
-What you can do to help prevent a crisis.
-Why an engaged social media following is an important asset in a crisis.
-Your best crisis prevention: a good reputation.
-Why it's important to evaluate the threat level of a crisis before taking an action.
-Examples of levels one, two, and three crises.
- Why some "crises" just need to be ignored.
Links - click 'em, they're live
The link for Chris' book, Crisis Management For Authors (Amazon & also in Kindle Unlimited until May 31)
In this final episode in the "how to do a podcast" series Chris visits with historical mystery author Jenny Wheeler about why and how she started her podcast, The Joys of Binge Reading.
Show Notes & Links:
-How to get an idea for a show.
-Tips on how to choose and interview guests.
-Be sure and research your guests' platforms.
-The advantages of starting slowly when it comes to marketing.
-Marketing ideas Jenny uses.
-Subscriptions and email lists are keys to growth.
-Marketing tip: ask your guests to share the show with their audiences.
-Smartypants tip: It's about time.
Links (click em, they're live):
-Jenny Wheeler's podcast, The Joys of Binge Reading
-Jenny Wheeler's author website
-Link to other episodes in this series:
Episode 124: Should you start podcast?
Episode 125: How to start a podcast
Episode 126: How to grow your podcast audience from zero
Link to more information on the Get Published conference in Bozeman
In this episode Chris interviews popular podcast host Michelle Nezat about how she grew her show's audience from the ground up using organic strategies.
Show Notes & Links:
- How to get your podcast off the ground and why the launch strategy is key to growth.
-How Michelle uses a downloadable lead magnet to grow her audience.
-Why Michelle uses scripting to keep her show's consistent and cohesive.
-Downloads, subscriptions, and email lists--oh my. Which metrics are important?
-Ideas for where to host and publish your podcast.
-The importance of using keywords and knowing your target audience.
-The smarty pants tip: content is king; audio is queen.
Links (click 'em, they're live):
-Link to Michelle podcast, More Than A Song.
-Link to Anchor (free podcast hosting)
-How to increase SEO with your podcast and episode titles
-Tips to getting into New and Noteworthy on iTunes
–The 2-Minute Guide to getting in New & Noteworthy on iTunes
-Link to info on The Get Published Conference in Bozeman June 15
In this episode Chris gives an overview of all the important elements of producing your own podcast.
Show Notes & Links:
What you need to start:
- A content plan.
-Decide on your format.
-Guests or go solo or hybrid?
-If you want to script your show, use your friendly conversational voice, not your writing voice.
-How to put together a calendar.
-Where are you going to publish your shows?
-What basic equipment do you need?
Links: Click 'em, they're live!
-Link to last week's episode
-Link to the Get Published Conference in Bozeman June 15
-Calendly: free calendar tool.
-Editing application Audacity
-Levelator: sound leveler app
-Skype Call Recorder
-How to upload a podcast to iTunes without a host
In this episode Chris outlines several reasons why you may want to consider starting a podcast and one big reason why you shouldn't.
Show Notes & Links:
-Always start with your "why."
-One bad reason why you should not start a podcast
-You may want to consider starting a podcast if:
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You're a nonfiction writer.
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You have a unique concept or better to solve a problem for your listeners.
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You know your way around technology adapt easy to new technologies.
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You have a large backlist of books.
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You are a good speaker and want to become a better one.
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You love connecting personally with your readers.
Links: click 'em, they're live:
-Write Better Faster Academy and Becca Syme's Quitcast Show
-Link to find out more about The GetPublished Conference in Bozeman,Montana June 15.
-Chris' book Sell More Books With Less Marketing
In this episode Chris interviews author and copywriting expert Brian Meeks. Brian, best known for expertise on Amazon ads, has a new book on how to write winning copy. The episode starts with an update on Amazon's new lockscreen ads that have many authors befuddled.
Show Notes & Links:
-Are the new lockscreen ads (Amazon) the old product display ads?
-The the goal in copywriting is not the same as in writing a book.
-The difference between structure in ad copy and prose writing.
-Why using a summary of your book as a description to sell your book is a bad choice.
-Why authors hate copywriting and Brian's solution.
-What is a hook and why every piece of copywriting needs one.
-Should you put your social proof (Amazon bestseller, USA Today bestseller) in your book description?
Links: click 'em, they're live:
Check out Brian's new book, Mastering Amazon Descriptions, here
Brian's Facebook group page on Masterin Amazon Descriptions here
Becca Syme's new podcast, The Quitcast
Becca's new book, Dear Writer, You Need To Quit
This episode is the third of a three-part super series on how to become a BookBub ads expert with David Gaughran. If you haven't listened to episodes one and two, we recommend you start there. Here's the link to the first show in the series: https://cksyme.com/episode120
In this episode Chris and expert guest David Gaughran talk about how to bid for success with BookBub ads. There may be a tiny bit of math involved, but keep calm and carry on.
Show Notes & Links:
-Why using CPM (cost-per-thousand impressions) bidding can be foreboding.
-The reasons why CPM bidding is better than CPC bidding (cost-per-click) on BookBub ads.
-If you haven't optimized your ads through testing and your ad is bad, CPM might be a risk.
-When should you use BookBub ads?
-Is there a difference in effectiveness for authors on KDP-only or wide?
-Why your success rate goes up when you test.
-When BookBub ads are good for free books and when they are not
-Be sure and listen for David's smarty pants tip to rule them all at the end of the show.
Links (click 'em, they're live)
-Get David's new book, BookBub Ads Expert here
-David Gaughran website and blog
-Becca Syme's new Quitcast Show; what to quit, what to keep, and what to question.
Chris Syme's Facebook page
Part two of three. If you haven't listened to part one, click here and listen first. Then come back!
In this episode David and Chris discuss the tips and tricks to targeting an ad on BookBub. It's not like Facebook or Amazon ads, so you need to know what you're doing for maximum results.
Show Notes & Links:
-Why you should test your BookBub ads using the Amazon US Kindle store.
-The anatomy of a killer ad: why you need to know how to put an engaging image together.
-The #1 reason you shouldn't use BookBub's generated ads as your image.
-How learning to do your own images with the help of a tool like Canva will help you in other ways besides just ads.
-Should a book cover be front and center on a BookBub ad?
-Why we need to analyze and understand what our cost-per-click buys us on the different ad platforms.
-Targeting options on BookBub ads are different than other platforms. Why targeting mega authors doesn't work there.
-Understanding target audiences and author targets on BookBub ads.
-How to target multiple genre authors.
Links (click 'em, they're live):
Be sure and grab a copy of David's book, BookBub Ads Expert
Follow David's blog here
Becca Syme's new Quitcast Show on YouTube
Find out more about Chris' premium online class for authors: The Content Formula: A Blueprint for Engagement and Loyalty.
This week, Chris starts a three-week series with David Gaughran, author of the new book, BookBub Ads Expert. In this first part, it's all about how to test for success and find a template you can use to replicate for success.
Show Notes & Links:
-Why David wrote his new book and how he got his data.
-Why testing is absolutely necessary for success.
-Why conversions (sales) are a more important measure than click-throughs. Hint:clicks don't tell the right story.
-Why you'll get the bet results with a discounted ad and why you should start there.
-How a "deal" can hook a reader to buy a full price book.
-Why testing helps you understand the nuances of the BookBub ad platform and how that works to your advantage.
-Why targeting big name, bestselling authors for your ads on BookBub won't work like it does on Amazon or Facebook.
Links (click 'em, they're live)
-Get your copy of BookBub Ads Expert here
-A link to David Gaughran's website--sign up for his email list and get his free book, Amazon Decoded.
-Link to the BookBub Partner Dashboard blog (good resources here)
-Link to Becca Syme's new videocast: The Quitcast.
-Link to leave a comment or ask a question on the podcast page
In this episode, Chris and Becca introduce the second principle from the Quitcast tag line: what to quit, what to keep, what to question. This week we tackle what every author needs to keep.
Show Notes & Links:
- The best predictor of your success: your strengths.
-Why knowing your strengths will enhance every area of your author business from writing to marketing and everything in-between.
-Why working on your strengths statistically gives you more success than working on your weaknesses.
-Understanding your strengths will give you the confidence to know what you can do, recognize what others might expect of you, and how you can balance the two.
Links (click 'em, they're live):
Watch the video episode on Becca's YouTube channel
-Learn more about the CliftonStrengths® Assessment: https://www.gallupstrengthscenter.com
Terry Schott, everybody: http://www.terryschott.com/game.html
Take the CliftonStrengths® Assessment: http://bit.ly/TopFiveStrengths
Becca's website: https://betterfasteracademy.com
Support this podcast and learn more about insider benefits: https://www.patreon.com/beccasyme
In this episode of the Smarty Pants Book Marketing Podcast, Chris and Becca introduce The Quitcast, Becca's new podcast for authors: what to keep, what to quit, and what to question.
Links & Show Notes
-Introducing The Quitcast, a new videocast on YouTube for authors who want to take the next step in their success journey as an author. There is nothing out there for authors like this show--you will want to become a regular!
-Challenging the premise that quitting something is negative. Why strategic quitting is good for you.
-What does your own personal success look like?
-Four actions that produce success...and which one we're getting wrong.
-The one thing you need to quit today and why.
Show Notes (click 'em, they're live)
The Quitcast videocast on YouTube
Find out more about Becca and The Better-Faster Academy
Visit Becca's Patreon page and find out more perks for the show.
In this week's episode of the Smarty Pants Book Marketing Podcast, Chris gives three good reasons why a lead magnet (or reader magnet) might not be enough.
Show Notes & Links:
-Why tactics are an incomplete marketing strategy
A lead magnet is not enough:
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Because it's a tactic! Where's the why? The Seinfeld-ism: You know how to hook the reader, you just don't know how to keep the reader.
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If you have only one or two books published. Match your lead magnet strategy with your publishing strategy.
[Sell through definition: the percentage of readers who buy book two after book one, and then book three and so on...Each book has its own sell-through rate.]
- If you are leaving readers high and dry with nowhere to go or nowhere to connect.
The perma-free book needs to be a doorway for readers to enter your publishing platform or business. It's not just a standalone book.
Links - click 'em, they're live:
-Link to Becca Syme's new video podcast: The Quitcast.
-Link to Becca's new book, Dear Writer, You Need To Quit
-Link to the Better Faster Academy
-Link to Chris' free email strategy class on Teachable
-Sara Rosett's podcast on how to sell more books with Pinterest
In this week's show Chris analyzes data on how social media helps word-of-mouth and increases sales. Also, why most authors only need one primary social media channel for their platform.
Show Notes:
-Know the why behind the power of social media.
-Updated social media stats.
-Updated research on why social media increases sales.
-70% of people over 13 years old are on at least one social media channel to connect (88% of 18-29 age group).
-Facebook and YouTube have the highest numbers and best age spread.
-Only 10% of people over 65 are on Instagram.
-A primary social media channel is the place where you connect with fans. You only need one in most cases.
-Why getting good at content is the key to your success.
Links:
Link to Hubspot research article
Link to Pew Internet research
Link to Becca's new book, Dear Writer, You Need To Quit
Link to Chris' book, The Authors Guide to Sell More Books With Less Marketing.
In this episode Chris interviews Ricardo Fayet, one of the founders of Reedsy, about their new Book Promotions Services data base. This searchable data base helps authors find specific promotions that fit their platform level, their budget, and their goals.
Show Notes & Links:
-What in the heck is Reedsy?
-Sorting through the Book Promotions Services data base by criteria.
-How was the Reedsy list curated?
-Is a BookBub Featured Deal really worth the investment?
-What are the best alternatives to a BookBub Featured Deal?
-Why a lack of budget shouldn't stop you from applying for a BookBub Featured Deal.
-What is the value of running free promotions?
-Ricardo's smarty pants tips: why authors don't need to be doing everything.
Links - Click 'em they're live:
Reedsy.com website
Reedsy Book Promotions Tool 2019
Link to Becca's new nonfiction book (a sneak peek)
Link to find out more about Chris' online course, The Content Formula: a Blueprint for Fan Engagement
In this episode Chris lays the foundation for the "less is more" marketing system. This week, Chris shows you the first part of that SMART marketing equation: The Big Three + platform-specific promotions by defining the three goals and three platforms you need to establish.
Show Notes & Links:
- "Less is more marketing" requires more attention to detail, laser-focused strategy, and requires you to let go of FOMO and the splatter method of marketing.
-You need The Big Three Platforms:
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A professional website - what does a professional website look like?
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An interactive email strategy-the ultimate email resource
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A primary social media channel for engagement-the urge to engage on every social media channel is your biggest waste of time
Each of those three must have strategies to meet the Big Three Goals:
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Discovery - find new readers.
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Sales - lead readers to opportunities to buy your books.
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Develop loyalty - strategies to turn your readers into raving word-of-mouth marketers.
Links: click 'em, they're live:
- Link to last week's podcast that describes author platform levels
-Link to podcast with Tammi Labreceque on email marketing
-Link to Joanna Penn's tutorial on how to set up a website
-Link to get my latest book, The Author's Guide To Sell More Books With Less Marketing
In this episode, Chris talks about three fundamentals you need to master to plot a successful marketing plan. The beginning of a series on selling more books with less marketing in 2019.
Show Notes & Links:
The three fundamentals you need to master to give your marketing plan the best chance of success.
1. Platform: why a good book is no longer enough.
2. You need a Marketing Manifesto. No, we're not going to take over the world, just set our own course for success with three important commitments.
3. Learn how to sell.
-Most authors don't know the fundamentals of selling: how to reach readers in the various stages of the sales funnel, how to calculate important metrics like sell-through, or how to write copy that converts to sales.
-You can learn how to sell effectively without being sleazy or pushy.
Links: click 'em, they're live:
Link to podcast 101: How to be a newsletter Ninja with Tammi Labrecque
Link to Chris' updated book, The Author's Guide to Sell More Books With Less Marketing (e-book only)
In this episode of the podcast, Chris reviews the 2018 Word of Mouth Marketing Report from Convince and Convert Consulting and how it can help authors sell more books.
Show Notes & Links
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66% of people start a purchase decision with an online search.
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How many people search retail sites like Amazon for books?
-Why book reviews are so important and why your ARC team needs to know the procedure for books they do not like.
- Social Proof and why young readers will buy based on a second hand recommendation.
-Why social media is only the vehicle to connection, not the magic bullet.
-People value word of mouth from friends and family 41% more than social media.
-Why we follow authentic people on social media: shout out to Kevin Tumlinson and Kirsten Oliphant
Links: click 'em, they're live
Click here to see the report from Convince & Convert (the link to the report is at the bottom of this blog post)
Click here to get a copy of the revised version of The Author's Guide To Sell More Books With Less Marketing
Click here to listen to episode 110 on word of mouth marketing
Sorry--somehow the introduction got dropped on the file. This is episode 111 of the Smarty Pants Book Marketing Podcast
In this episode of the Smarty Pants Book Marketing Podcast, Chris interviews USA Today Bestselling author Sara Rosett about marketing strategies she is experimenting with including using Pinterest to provide bonus content for her fiction books.
Show Notes & Links:
- How authors can use traditional retail events like Black Friday to give loyal readers an exclusive promotion.
-Why you need to deliver on what you promise in your newsletter.
-The importance of getting good at organic (non-paid) promotions.
-Why your promotions need to have a specific goal.
-Ways you can use Pinterest to build reader loyalty.
-How Pinterest boards can become bonus content for fiction books that will boost sales and enhance the reader experience.
-Why you need to find a marketing system that fits you.
Links (click 'em, they're live)
-Link to Sara's Pinterest page
-Link to Sara's blog post on how authors can get started using Pinterest for promotion.
-Link to Sara's website.
-Link to Sara's Amazon author page
Be sure and visit the podcast page at cksyme.com/episode111 to leave a comment or question.
In this episode Chris defines word-of-mouth (WOM) marketing and talks about why it will be a go-to strategy going forward. Chris shares seven key WOM strategies you'll need in 2019.
Show Notes & Links:
-What’s coming to the show in 2019?
-What is word-of-mouth marketing?
-Why the data for WOM marketing is your why.
-Statistics on why word-of-mouth marketing is key to any marketing system.
-Our present marketing systems rely too much on paid ad strategies.
7 Word-of Mouth Strategies to Start Now:
- Build an author friend network in your genre.
- Build an advance reader/review team.
- Encourage fan-generated content on your Facebook page.
- Share reader reviews on social media.
- Consider a rewards program
- Highlight a super fan book review every newsletter.
- Be generous!
Links (Click' em, they're live):
22Social (rewards and promotions application for Facebook) – check them out here: https://www.22s.com/app/site
NY Times bestselling author Roni Loren “building a fan group” podcast: https://cksyme.com/episode37/
Anne Janzer blog post of books to give writer friends: https://annejanzer.com/shopping-guide-writers-life/
In this episode Chris teaches authors how to scale (or copy) the promotion of another author and have success.
Show Notes & Links:
Why do you need to know how to scale a book promotion you want to copy?
The three cardinal rules of book promotion—rules you can’t violate:
- Always consider value over cost.
- If you copy another author you may not get the same results, so start with scale
- You can have good success with free promotions but sometimes you’ll have to spend money to make money.
Don’t waste your time with promotions that don’t return.
Why you need a goal for every promotion you run.
Why new authors probably shouldn’t be buying ads
Why every author needs to get good at running organic, nonpaid marketing promotions.
How to copy a promotion that another author does and make it work for you
How to check if another author’s promotion will work for you.
What is the biggest mistake new authors make with promotions?
How to find out if a particular promotion will work for you?
Why you need to go into every promotion able to lose all the money you’re spending and not get a return.
Links: Click 'em they're live
Download your platform level cheat sheet here
Reedsy Book Promotions Resource
In this episode, the discussion continues about the new marketing and where we need to be going in 2019 to optimize book sales and business growth (yes, author--you are a business owner). Chris also shares where the podcast is going in 2019 and changes listeners can expect as the show expands it content.
Links & Show Notes:
"The biggest mistake we've made in marketing is ignoring the emotional connection that readers have to our stories."
-Chris Syme
-What's coming in 2019 and why you'll want to stay tuned.
-Takeaways from Seth Godin's new book, This is Marketing.
-Why advertising and marketing are not the same thing.
-Why we need to quit telling people what they should be buying.
-Why ads are no longer a go-to strategy for most authors.
-Why you may want to take a second look at redefining "write to market."
Links:
Seth Godin's new book, This Is Marketing.
David Gaughran's Strangers to Superfans book
In this episode Chris introduces a short series on disruptive marketing. Because traditional methods we've been using for years are not delivering as well as they used to, it may be time to shake things up going into 2019. Not for the faint of heart.
Links & Show Notes:
-Why it's time for a marketing disruption and what that means.
-Why readers' desires are going to dictate the direction of marketing.
-Why books don't sell: is it your marketing or is it the book's quality?
-Why your idea of success needs to determine your marketing strategies.
-The two applications of disruptive marketing we're going to cover in the series: writing to market and giving your current books a facelift.
-What we need to keep going forward (don't throw out the baby with the bath water):
-
SMART marketing principles
-
The sales funnel or reader's journey
-
Content strategy that engages readers
Links: click 'em, they're live:
Link to Chris' Amazon author page and the SMART Marketing for Authors book series.
Link to information about The Content Formula online class
In this episode Chris invites publicity expert Sandra Beckwith to answer a listener's question about the difference between an agent and a publicist and what each does. And do you need either?
Links & Show Notes:
-The job description of a publicist and how they help authors. Also, what they don't do. When would you want one?
-The job description of an agent and how they help authors. Also, when you might want to use one.
-What you can expect to pay and what you'll get.
-What to watch out for.
-Sandra's tip: do you own research!
Links - Click 'em, they're live
More information on Sandra and what she does for authors
Sandra's blog post on why you should hire a publicist
How one author got ripped off and how to avoid it
In this episode Chris interviews Kevin Tumlinson, marketing director at Draft2Digital, about the rising trends in book marketing and what isn't working right now. In addition, Kevin catches us up on the latest news from D2D.
Links & Show Notes
-Draft2Digital's newest staff member--we think you've heard of this guy!
-How D2D can help you get your books in WalMart.
-Meta data and how D2D helps you manage yours to save you time.
-Kevin reveals the latest book marketing strategy that is working, not just trending.
-Why content marketing is a good fit for every author.
-Why buying ads to sell books might be losing their effectiveness.
-Content marketing can mean lower overhead and better returns if done to fit you and your audience.
Kevin's tip: How focusing for 30 days will up your marketing game and help you do more with less.
Links: Click 'em, they're live!
Becca's Better-Faster Academy
Kevin's Wordslinger Podcast
Kevin on Facebook
Draft2Digital Website
Books2Read info (home of the universal link)
In this episode, Chris interviews book cover design expert Joel Friedlander, founder of the The Book Designer. Joel schools us all in on the essential design and branding elements needed in a successful book cover and talks about the elephant in the room: how much will it cost?
Show Notes & Links:
-How Joel got into cover design.
-Chris' monthly must-read: Learn to spot a good cover with Joel's monthly ebook awards blog feature (see link to the feature below (and maybe submit your cover for a critique).
-Two considerations every great cover needs: create excitement and indicate the genre or category of the book
-There are good options and not-so-good options for covers on a budget.
-Why a cover can make or break the marketing of a book.
-What are some of the good alternatives for covers on a budget?
-What is the difference between template covers and single-sell pre-made covers?
-Why you need to see your cover in a thumbnail before you finalize it.
-Why nonfiction books need accurate sub-titles.
-The one time you don't need a good book cover.
-Don't miss Joel's smarty pants marketing tip!
Links: click 'em, they're live!
Joel's monthly ebook Cover Awards feature
Joel's book cover design template website
Submission form for the monthly ebook awards critique
Joel's website (check out all his services)
In this episode Chris gives listeners two cardinal rules to guide their content creation. Content doesn't have to be complicated--it just needs to be strategic. Learn how to quit wasting time putting our purposeless content and do only the work that sells more books and builds raving fans.
Show Notes & Links:
-Two cardinal rules of content:
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Your content should be designed to hit on one stage of the sales funnel (discovery, awareness, sales/conversions). It must be goal-driven. It may hit on two, but it needs to be aimed at one.
-
You need to have three different types of content to reach everyone you’re aiming at in that funnel.
-Three types of funnel content you need to produce:
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Interruptive - content that interrupts what the user is already doing.
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Opt-in - the content you're already doing. Content that followers or fans have already opted in to. This content needs to follow the 80-20 Content Rule. Needs to provide value.
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Search- content that is designed to help people find you and your books quickly and take a desired action when they are searching. Keyword-driven.
Links: click 'em, they're live:
-Becca's Better-Faster Academy - check it out!
-Chris' class - The Content Formula: A blueprint for engagement and loyalty. Find out about the class here.
-Sumo (tools to help you convert people easier). They have a free beginner plan that integrates with WordPress for pop-up forms and more.
-Link to Podcast 102 (How to optimize online bios for discovery)
-Bryan Cohen's copywriting manual, How to Write a Sizzling Synopsis
-Link to Dave Chesson's KDP Rocket
Jump to the podcast page and join the conversation!
In this episode of the Smarty Pants Book Marketing Podcast, Chris talks about how to get the most out of your online profiles by optimizing to get discovered by new readers.
Show Notes & Links:
-Find out what kind of information readers want in a bio
-Why you need to make sure you change out old links
-Taking advantage of all the features on your Amazon Author Page
-Why you need to be a reader and an author on Goodreads
-The importance of using live links wherever they are available
-How to optimize bios on social media
-What kinds of links to include on your website
Links: click 'em, they're live:
Amazon Author Central--click here
Examples of good author bios from BookBub
The secret to engaging on social media: find your primary channel
In this episode Chris interviews Tammi Labrecque, author of Newsletter Ninja on how to make email your go-to weapon for reader engagement.
Show Notes & Links:
-Why email is the most important weapon in your marketing arsenal.
-The podcast epiphany: Why you are not selling what you think you are.
-Using your email list for just selling your books? Why you're doing it all wrong.
- Why building your email list backwards is the best thing to do.
-How to help your readers make sure they are seeing your emails (deliverability tips).
-Why being transparent is important to your readers.
-How many David Gaughran mentions were in this podcast? Be sure and go to the podcast page on the website and leave your comments or questions. Click here.
-Link to Tammi's book, Newsletter Ninja. Buy it now.
-More information about Tammi's online class.
In this podcast Chris and Becca toast the first 100 episodes of the Smarty Pants Book Marketing Podcast by reminiscing about their favorite guests and shows, talking about where the podcast is headed in the next 100 episodes, and celebrating a nod from Digital Book World. The podcast closes with an invitation for listeners to give input about where the next 100 episodes should go. And don't miss the special announcement at the end of the show notes.
Show Notes & Links: Nominees for Best Use of Podcasting for Book Marketing Award (Digital Book World annual awards). We recommend you check out the other nominees' shows here:
The Creative Penn Podcast with Joanna Penn
The Science Fiction & Fantasy Book Marketing Podcast with Lindsay Buroker
Minorities in Publishing with Jenn Baker
Read it Forward (Penguin Random House)
Macmillan Podcasts
Specific Episodes We Mentioned in the Show: We believe all 100 episodes are smarty pants episodes, but here are just a few of the favorites we mentioned in the show:
Episode 99 - Writing to Be Understood with Anne Janzer (nonfiction)
Episode 92 - How to Take Your Readers From Strangers to Superfans with David Gaughran
Episodes 89-90: Crisis Management For Authors (Chris)
Episode 87: How to Run Successful Book Promotions with Ricci Wolman (Written Word Media)
Episode 85 - Marketing to Teens and Instagram with Kate Tilton
Episode 72 - Where Book Marketing Is Going in 2018 with Kevin Tumlinson (Draft2Digital)
Episode 62 - How to Get Into the Inbox with Tom Tate (AWeber)
Episode 41 - What's Data Got to Do With Book Sales? with Honoree Corder and Brian Meeks
Episode 37 - How to Build Loyal Readers with Author Roni Loren
Episode 18 - Blogging to Build an Audience with Anne Allen
Episode 15 - Writing Without Bullshit with Josh Bernoff (nonfiction)
* SPECIAL ANNOUNCEMENT*
Becca's October Write Better-Faster online class still has some openings. If you've been waiting to get into this popular class, now's your chance. Check out the class in this link for more info.
YOUR CHANCE TO TELL US WHAT TO DO!
We'd like to know what you'd like to see in the next 100 podcasts. Or maybe share with us some personal highlights from the first 100 episodes. Just go to the comments (cksyme.com/episode100) and let 'er rip! Inquiring minds want to know.
In this episode Chris interviews award-winning nonfiction author Anne Janzer about her new book Writing To Be Understood and why it's a necessary resource for writers.
Show Notes & Links
- Anne's new book is the complete package covering technique, science (yeah, you read that right), and practical how-to. Why you need all three.
-Beware of the curse of knowledge (eerie music).
-How brain science and social psychology is an important part of your writing process.
- Why you should use analogies and how to make them shine and not be annoying.
-Do you know if your writing is boring? How to fix that.
-How to use your reader's curiosity to your advantage.
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Why nonfiction writers need to learn to spin a good story or two.
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What is meta reading and how it will improve your writing.
Links - Click 'em, they're live!
-Universal book link to Anne's book. This link will take you to the bookstore of your choice.
Link to Chris' Facebook business page.
Link to information about Chris' class, The Content Formula - learn how to write and publish engaging content that will help you sell more books and build raving fans.
NOTE: If you are enrolled in any of Chris' paid online classes, you should have access to the private student mastermind group mentioned in the podcast. Check your class dashboard for a link to the group or email Chris at chris@cksyme.com if you have any questions.
Show Notes & Links:
Why there is a difference between a book marketing system and a book marketing strategy and why that’s important.
There are three basic systems that you need to build a successful author business: email list, website, and primary social media presence.
Why some promotion strategies don’t work for everybody.
How you can know when a strategy is right for you.
Why every online course, mastermind group, and Facebook author group is not right for you.
Before you take an online class, make sure it’s a fit for you. Every class is not for every platform level.
Episode quote: "When you try and implement an email strategy that another tried with success and you failed…that doesn’t mean that email is a bust for you. It just means that particular strategy is a bust for you."
Understand the value of a promotion. If you have one book and it’s permafree, your read-through potential has no value. Make sure you have value behind that permafree book.
If you have a comment on today’s episode, be sure and visit our site at cksyme.com/episode98 to weigh-in.
Want to learn more about platform-appropriate marketing? Get a copy of my book on the basics: Sell More Books With Less Marketing.
In this episode Chris outlines two changes in Facebook recently: the removal of the shop option to send buyers to bookstores and the ability to use third party applications to schedule posts on your personal profile. (14 minutes)
Notes & Links:
-What do the new changes to Facebook's shop tab mean for authors?
-What alternatives are available for those who still want to use social media to sell books?
-Is it worth it to try and sell books on social media?
Links:
Link to video on changes in Shop tab on Chris' Facebook page.
In this episode Chris discusses Amazon's new edition of their ebook bulk buy program--who may benefit and who might not give a hoot. Included in the podcast are reflections on questions answered by Amazon's director of Author & Vendor Relations, Dan Slater.
Show Notes & Links:
-We'll talk about what the Kindle Direct Publishing (KDP) official post on the new program says and what it does not say.
-Chris gets reactions from Amazon and BookBub.
-Would a purchase of 100 ebooks count directly as 100 books to my sales rank?
-Unredeemed copies can result in a refund within 60 days of your purchase.
-The new program involves sending the free codes through Amazon—they don’t generate codes you send out via your email.
-You will earn royalties based on the royalty options in place at the time of your bulk book order. If you buy books at 99 cents, you will earn a 99-cent royalty no matter what the price of the book when it is redeemed.
-Pre-order books and free books are not eligible for the program.
Links:
Here is the post from Forbe's featuring comments from author and marketing expert David Gaughran.
Here is the link to the explanation of the new program guidelines on KDP.
Here is a link to find out more about The Content Formula. Remember, if you purchase The Content Formula before Aug. 1 you'll get an email invite to register for Chris' class, How to Set Up a Facebook Page That Sells More Books for free. ($49 value).
In this episode Chris asks AMS Ads expert Brian Meeks questions from authors in the SMART Marketing For Authors Facebook Group.
This episode is not for beginners. If you're interested in finding out beginning level strategies for AMS Ads, listen to episode 56.
This episode is 52 minutes long.
Show Notes & Links:
-What’s the best way to know which keywords will work the best in my genre with my book? Where would you suggest I start looking?
-What is the minimum number of ads I should be testing to get good results?
-Is it true that AMS ads aren't really worth the effort unless you're in Kindle Unlimited. What's your opinion?
-What are the biggest mistakes people make when running their AMS Ads?
-I’ve heard that you should be running ads targeted at the books in the top 100 in your genre. I would think they would be the most expensive bids. How do you choose which books to target?
-How long should I let an ad run before I consider deleting it or changing up the copy? And how can I tell if the copy is the problem?
-What are some benchmark numbers to watch? For instance, I've heard 70% ACoS or higher is considered good. Is that consistent? What's a good CPC for AMS?
- When should I consider tweaking keywords? Those with lots of impressions but no clicks? Only those with clicks even though they have no sales?
-How do I know if I am bidding the right amount to get traction on my ad?
-Is it important to get on the first page of results for promoted books on another book’s sales page?
Links:
Mastering Amazon Ads (book) by Brian Meeks
Mastering Amazon Ads online course
SMART Marketing For Authors Facebook group (you'll have to answer three questions to get in)
In this episode Chris explains the process of simple audience research--what types you want to gather, where to gather the data, and how it will inform your book marketing.
Links & Show Notes:
-Why you don't need to cast a wide net, just the right net.
-Who is your proprietary audience and how to find them.
-Why you don't have to be a research scientist to gather effective audience research.
-3 kinds of data you should be collecting.
-Why you might want to invest in high quality research.
-Simple ways to survey your readers.
- Four types of research you need to gather with reader surveys.
-Why you should consider spying on your fellow authors.
-Caution: don't get carried away--gather only what you need and no more.
Explanation of how to find your Facebook Insights on your business page: You need a Facebook business page to see Insights, it is not a service Facebook offers for personal profiles. Go to your business page and click on Insights at the top of your page. Go to the People tab on the left side of the page. There are three tabs on this page and each tab has some different data. You can also look at content data on your Posts tab.
Links: They're live, just click 'em
-Pew Internet social media data page link.
-Links to HubSpot data, Buffer data, and eMarketer data
-Check out info on K-Lytics data genre reports
-SurveyMonkey link
-Chris' updated free class, Quick Tips to Sell More Books on Facebook
In this episode Chris and Becca give authors a strategic outline on how to use social media to supplement book sales.
Show Notes & Links
-The one key to selling books with social media.
-What is the 80-20 Content Rule and why do authors need it to sell with social media?
-Why discovering new readers is the most difficult part of using social media for promotions.
-How to know what kind of content your readers will engagement with.
-What are the four elements of engaging content (The Content Formula Cheat Sheet)?
-What are "meaningful interactions" and why you need to learn how to foster conversations on social media.
-Why every social media post needs a call-to-action and why that isn't always about selling.
-Exciting news: meet us in Denver at the Romance Writers of America conference.
Links: click 'em, they're live:
The Art of Shouting Quietly by Peter Mosley
Influence by Robert Caildini
Your free download of The Content Formula Cheat Sheet
Find out more about Chris' online course, The Content Formula
In this episode Chris interviews author David Gaughran about his new book, From Strangers To Superfans - described by Chris as a must-read for authors of every platform level.
Links & Show Notes
-Why it's important for authors to understand the "reader's journey" and how that knowledge informs the marketing process.
-Why the "Discovery" piece of the journey is the "easiest problem to solve and also the easiest to screw-up."
-Why authors need to understand the role that data plays in making marketing decisions.
-Why most authors look at marketing their backlist backwards and how to fix it.
-Why a smaller, more engaged mailing list is better than a huge disinterested one.
-Why you need to pay attention to the production details of your book first: quality of writing, cover, blurb, keywords.
Links - Click 'em, they're live
Link to David Gaughran's new book, Strangers to Superfans.
Link to sign up for his regular newsletter and receive a free copy of his book, Amazon Decoded.
In this episode Chris outlines the three new rules of email marketing all authors need to pay attention to. As online content consumption changes, authors need to adjust to the changing needs of their readers.
Links & Show Notes:
- Why engagement is now more important than reach in your email strategies.
-Why you need follow-up sequences designed around where your readers are coming from.
-Why giving away free books for email addresses is an incomplete list growth strategy.
-Why designing your emails for mobile phone reading is important.
-Why authors need to be part of value-based information readers are searching for online and quit being part of the noise.
Links - click 'em they're live:
Find out more about Chris' online class The Content Formula
Get Chris' new book, Crisis Managers For Authors, at a preorder discount until June 8. It can happen to you.
In this second part of Crisis Management For Authors, Chris and Becca discuss response strategies to online events and when you should and should not weigh-in publicly.
Show Notes & Links:
-Short review of threat levels from last week's podcast.
-How to separate fact from fiction when determining your response.
-Why you need to remove your emotions from the picture before deciding on any action plan.
-How to know when you're over your head and need help.
-How you can help a fellow author in a crisis without blasting on social media.
-More on the life of an online swam.
-Why weighing in on social media will make a crisis worse.
Links - Click 'em, they're live
Pre-order discount for Chris' new book. Discount goes away on June 7
Link to the part one episode of Crisis Management For Authors.
In this episode of the podcast, Becca interviews co-host Chris Syme about her extensive background in crisis management and what authors need to know about handling negative events.
Show Notes & Links:
-Chris shares her experience in crisis management and why knowing how to handle a crisis is important.
-What you can do to help prevent a crisis.
-Why an engaged social media following is an important asset in a crisis.
-Your best crisis prevention: a good reputation.
-Why it's important to understand the threat level of a crisis before taking an action.
-Examples of levels one, two, and three crises.
- Why some "crises" just need to be ignored.
Links - click 'em, they're live
The preorder link for Chris' new book, Crisis Management For Authors (Amazon & Kindle Unlimited)
In this episode Chris interviews copywriting expert and author Bryan Cohen on how to fix the most common mistakes authors make writing their book descriptions and ads.
Show Notes & Links:
-Why writing a book description is more like poetry than prose.
-Waste not, want not. Why every word is important.
-The 4 elements of a successful book description.
-The most common mistakes authors make when writing book descriptions & how to fix.
-Why a plot summary is not just a retelling of the book.
-Less is more. Why too many details can turn your buyer off.
-Where does this stuff go: NY Times or USA Today bestselling author status, info about a series.
-Why you need a call-to-action or selling paragraph. Do you want to leave 20% of your book sales behind?
-How comparisons can increase your sales and how Bryan does it.
-Why effective online ads require research and testing. Not for the newbie or faint-hearted.
-Quote of the show: "Publishing is something you cannot do for a dollar."
-Don't miss Bryan's smarty pants tip at the end--it's gold.
Links: Click 'em, they're live
Bryan's website here
Bryan's copywriting book, How to Write a Sizzling Synopsis
Bryan's online courses on Teachable
Bryan's Amazon Author page
The Sell More Books Show
RWA Conference - Denver
Book of the Month: Sell More Books With Less Marketing by Chris Syme. Spend less time marketing and more time writing.
In this episode we visit with the founder of Written Word Media Ricci Wolman and discuss all things book promotions: when to do them, why to do them, how to do them, and more.
Show Notes & Links
-Meet Ricci Wolman, the founder of Written Word Media.
-How Written Word's two main programs, BargainBooksy and FreeBooksy, are different and when you might want to use each.
-What kind of return do authors get from a free book promotion? Is making money the only reason to run a promotion?
-What is the difference between running just a one-off promotion for a book and stacking promotions together?
-Why a discount promotion is like the hammer in a toolbox and why you need the whole toolbox for a successful book business.
-Why it's important to plan ahead for all your book promotions.
Links: Click 'em, they're live!
Click here for Written Word Media's main site and blog - lots of information on book marketing here.
Learn about Red Feather Romance promotions for steamy contemporary romance books
Follow Written Word Media on Facebook
There's still time to enroll in Chris' Content Formula Class to take your online content to the next level. See some author testimonials here.
In this episode Chris interviews brain science geek and author Anne Janzer about how to find a sustainable book marketing plan so you can do that one thing you really want to do...write.
Show Note & Links:
-
Three questions you need to answer before you decide on a book marketing strategy.
-
Why sometimes you just have to try something to see if it works and then move on.
-
Why it's okay not to finish an online course, quit reading a book, or not continue a marketing strategy you've invested in.
-
Tips on what to do if your marketing isn't working.
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Why discovery strategies (finding new readers for your books) are neglected by most authors, but the key to long-term success.
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What are the dangers of trying to live from book marketing promotion to book marketing promotion with no long-term plan?
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Why you need to believe your hard work will pay off in the long run.
Links (click 'em, they're live):
Connect with Anne via her website here: annejanzer.com
Find out more about Anne's new online course, Revise Your Writing.
See Anne's books here.
In this episode, Chris and Becca interview book marketing expert Kate Tilton on how to reach the elusive teen market. Generation Z readers are those born after 1993.
Show Notes & Links:
- Why Generation Z would buy Pepsi even when they believe Coke tastes better.
- Why teens need to believe in the brands (authors) they follow.
- Reasons why Generation Z flocks to YouTube (the Four Essential Freedoms from YouTube).
- Why Instagram photos need to be visually engaging first, message second.
- Why the social part of social media is most important to teens.
- Three tips to capture teen loyalty.
- Tips on marketing to the YA crossover audience (adults that read YA).
- How to overcome the content challenge of Instagram.
- How Booktubers influence the YA market.
- The fastest way to turn off a teen audience: try to talk like a teen.
Links (click 'em, they're live):
Connect With Kate:
Instagram: k8tilton
Facebook - https://www.facebook.com/K8Tilton/
Twitter - https://twitter.com/K8Tilton
Website: https://katetilton.com/author-services/
SMART Marketing For Authors Facebook Group (you’ll have to answer 3 questions to get in)
In this episode Chris explains the five points of guaranteed long-term book marketing success--the SMART acronym.
Show Notes & Links
-Five concepts that will guarantee your book marketing is successful in the long run. If you build it, they will come.
-Why the SMART marketing acronym is more than just a slick slogan.
-Why sustainable marketing is key--what it is and is not.
-Is your marketing manageable or is it overtaking your life?
-Nobody writes a book for everybody. Your marketing needs to be audience-specific.
-Relevant is not about having all the latest bells and whistles. It's about building a strong author-reader connection.
-Why tactics come after the strategy--they are not the strategy.
-Always weigh the why before you use a tactic.
-Facebook and Instagram are not strategies--they are tactics. Don't shoot at a target blindfolded. Tactics-last, strategy-first.
Links (click 'em, they're live)
Join the SMART Marketing for Authors Facebook group (you'll have to answer a few questions to get in)
-Winter Wonderland picture link
-Chris' latest book The Newbies Guide To Sell More Books With Less Marketing. (more on SMART Marketing)
In this episode Chris and Becca interview author Shawn Inmon for tips on how he built his Facebook page from 86 fans to over 3000 by being consistent, persistent, and personable. And, spending less than ten dollars a month.
Links & Show Notes:
-Why it is important to make a commitment to post once a day over a long period of time before even thinking about your engagement rates.
-Why a slow, persistent effort is better than buying fans or buying ads for quick growth.
-How using strategic boosted posts to snag new readers can help grow your page.
-How to create a "destination Facebook page."
-Why being yourself is your secret weapon.
-Why social media is hard for some people and easy for others.
Links: Click' em - they're live!
Shawn Inmon's Facebook author page
Shawn Inmon's Amazon page
Link to SMART Marketing For Authors Facebook closed group (you'll have to answer a few questions to get in)
The Content Formula class - info about Chris' latest online class on how to write content that defies the social media algorithms. Author-tested and approved.
In this episode Chris analyzes how the changes in social media algorithms have impacted the way authors can now sell books and engage fans and what authors will have to do to be successful marketing their own books.
Show Notes & Links:
-Why the presence of algorithms on all major social media channels has changed the way authors can market books online.
-Why it might be time to spend more time developing a Facebook group.
-Why groups and pages need different content.
-Why some genres and age groups need a different approach in social media.
-What our podcast and Facebook groups will be emphasizing in 2018.
Links:
Click here to join the SMART Marketing For Authors Facebook group.
Click here to read the Zuckerbeg Declaration.
In this episode Chris breaks down the new data from Pew Internet Research in the 2018 Social Media Use Report and what that means for indie authors.
Show Notes and Links:
-Why Facebook's numbers are still the best.
-Why the new numbers are still a challenge for YA and children's writers.
-How much social media is enough?
-Why authors should be cutting back on social media not adding on more.
-What are the criteria for an outpost channel and why you might want to have a couple.
Links:
-Read the Pew Internet Research report here.
-Link to Chris' course, The Content Formula
In this episode Chris discusses five principles that will help you find online classes, books, webinars, and Facebook groups that will help you sell more books and not just waste your time.
Show Notes & Links:
-First things first: know thyself.
-How to find platform-appropriate marketing training
-Why FOMO (fear of missing out) is your mortal enemy
-Why you should always consider value over price.
-When copying what other authors are doing might not be a good idea
-Why you need to know your base knowledge before you buy or enroll
-What is your budget for lifelong learning?
-What is the best strategy for selling more books?
Links (click 'em, they're live)
Platform Level pdf download
Episode 31 - Platform-friendly book marketing
My online classes and who they're a good fit for:
Level One Authors:
Free class on building an email list: This class is designed for authors who do not have an email list started yet or are struggling trying to make their small list (less than 200) grow.
Paid Courses and who they're good for:
All these courses have information pages that tell you about the course.
1. How to build a Facebook page that sells more books. If you have published one or more books and do not have a Facebook author page set up, this is a good course for you. Also, if you do have a page set up and you're not using the Shop template to sell books or integrating your email sign-up with your page, it's also a good course for you. Cost: $49
- How to write online content (social media & ads) that will get you more engagement and more book sales. Best course I've ever put together. It includes updates and info on the latest Facebook algorithm change in January 2018. This course if for high level one authors and above (levels two through four) who have Facebook business pages and are struggling with engagement and sales. It contains 11 videos and numerous tools and learning labs.
Cost: $79.
In this episode, Chris and Becca interview authors Honoree Corder and Ben Hale about their newest book, Market Like A Boss.
Show Notes & Links
-The difference between writing as a hobby and writing as a business.
-Why you need a personal vision of success rather than a general vision of success based on what others have done.
-Marketing success is a long game. It's not instant and it's never "done."
-Why "six-figure author" can be a double challenge for some authors.
-Why watching your books sales can be like watching grass grow.
-Why learning is a huge part of your marketing success.
-When to use a professionals to help in your publishing journey.
-Ben's "good book cover" test.
Links:
-Get your copy of Market Like A Boss here.
-Honoree's Amazon Author page.
-Ben's Amazon author page.
-Book One: Write Like A Boss
-Book Two: Publish Like A Boss
Join the SMART Marketing For Authors Mastermind Facebook group. You'll have to answer three questions to get in, but it's worth it!
In this episode Chris interviews Becca about her writing calendar, a tool that Becca developed to keep her author business and herself on track for success.
Show Notes & Links:
-How Becca set up a simple Excel spreadsheet to keep her writing, publishing, and promoting on task.
-Why "productivity tools" need to take your personality into account.
-Why you need to know your abilities to set up a calendar correctly.
-Why some people are wired to "write fast" and others are not.
-What kinds of tasks should your writing calendar track?
-Why a writing calendar is not set in cement.
Links:
-Link to Becca's new book, Vangie Vale And The Strangled Strudel
-Link to Chris' Content Formula class
-Link to Becca's sample writing calendar you can download and use
-Link to SMART Marketing For Authors Facebook group
In this episode, Chris and Becca have an informal discussion about the three options for authors on Facebook for promoting books and engaging with readers: personal profiles, author business pages, and groups. Pros and cons of each in light of the new algorithm changes.
Show Notes & Links:
-The three types of Facebook pages authors use to promote their books and build fan engagement.
-Tips on how to use each in light of the new Facebook algorithm
-Why using your personal platform to promote your books is not a good idea.
-Get maximum engagement on social media by using to 80-20 Content Rule.
-How tracking your Facebook Insights will help you write more engaging content.
-Why it's important to educate readers to mark your Facebook page as a "See First" page in their newsfeeds.
Links:
-Link to episode 75--Chris' take on the new Facebook algorithm.
-Link to Chris' video on how to teach fans to designate your business page as a "See First" page in their newsfeed.
-Link to Chris' video on how to set up the Shop Template on your author business page.
-Link to Chris' video on how to set up a redirect in your personal profile About section to your author business page.
-Link for more information about The Content Formula online class. JANUARY 23 IS THE LAST DAY OF THE EARLY BIRD DISCOUNT!
-Facebook's helpful cheat sheet on the differences between profiles, pages, and groups.
-Link to romance author Roni Loren's insider Facebook group. Read the About This Group to find out about the group's guidelines.
In this episode Chris gives her take on the latest Facebook algorithm changes and how they may affect authors. Keep calm and carry on.
Show Notes & Links
-Why social media is still the best place to engage with your fans.
-Why you should not start using your Facebook personal profile to promote your books.
-The three things you need to do now to keep up with the changes.
-How to track your page on Facebook Insights (pdf-see links below)
-How to train your followers to list your page as a "See First" page and why you need to do that (link to Vimeo video below)
-Above all, keep calm, carry on, and know what's happening on your own page.
Links:
How to track your engagement and reach on Facebook Insights to know what's happening with your own engagement (pdf). This is a three page-pdf and the page toggle is at the top of the document.
Short video on how to train your followers to designate your page as a "See First" page to keep your posts in their newsfeeds.
The official Facebook announcement on the changes
Chris' new online class on how to write content that engages now regardless of the algorithm changes. Info here.
In this episode, Chris presents part two on the keys to book marketing success in 2018. This week we find out the secret to online content that engages and sells: The Content Formula.
Show Notes & Links:
-Why audience research is your friend.
-The three kinds of audience research you need to be doing.
-Good audience research is free, but it costs your time.
-How to scout what other authors are doing well.
-The four pieces to the secret of engaging content that sells: The Content Formula.
-How you can find your Content Nexus.
-Make it simple: use "buckets" to organize your content.
Links:
-Research source links: Pew Internet Research, Buffer blog, EMarketer, Marketo blog.
-Free survey tools: Survey Monkey, TypeForm, Google Forms
- Becca's new cozy mystery book: Vangie Vale And The Strangled Strudel
-Free sample lesson from Chris' new class, The Content Formula. This particular lesson is on Finding Your Content Nexus.
-Find out about Chris' new online class, The Content Formula, and get 50% off the enrollment fee until Jan. 22.
In this episode, Chris talks about the new algorithm announcement from Facebook and what it really means for authors.
Show Notes & Links:
-Why won't Facebook tell use exactly what is acceptable and what is not?
-Is this really a new version of the "algorithm"?
-What percentage of authors will probably be affected by the new algorithm tweak?
-Can authors still run a poll on their Facebook page?
-How might this affect third party sites that offer contest and sweepstakes applications?
-Why it's important to remember that the emphasis in the new tweak is on the baiting part and not on the likes, clicks, comments, and shares.
Links (click 'em, they're live-no baiting here)
Facebook's history of fighting click baiting (May 2017)
Facebook's recent announcement on the new tweak to punish click, comment, reaction, and share baiting.
Facebook's promotion guidelines (see letter E)
Mari Smith Facebook Live on the new changes
Enroll in Chris' free online class: How to Succeed With Facebook Ads in 2018
In this episode Chris talks with Draft2Digital (D2D) marketing Director Kevin Tumlinson on what is on the horizon for book marketing strategies in 2018. They also discuss D2D's recent decision to add Amazon as a distributor.
Show Notes & Links:
-Sign up here for Chris' free 8-video course on How to Succeed With Facebook Ads in 2018.
-Why content marketing is the next big thing in book marketing and what that means for authors.
-Why building your own personal brand is your key to long-term success.
-Why personalization is going to be key in book marketing in 2018.
-Why "batch & blast" marketing techniques are not working to sell books.
-The nuts and bolts of how Draft2Digital works with authors and what kinds of services they offer.
-How you can automatically update your front and back matter with D2D's publishing options.
-Why Amazon? Why now?
-How D2D's Author Resources can help authors find help producing and marketing their books.
Important Links:
Click here to see Becca's new cozy culinary mystery book coming out in early January.
Draft2Digital's Author Resources page
Draft2Digital's blog for authors
Get more info on Draft2Digital and the services they provide here
Draft2Digital's Announcement Adding Amazon
How to leave a review on iTunes from our friend Stephen Campbell
In this episode Chris and Anne Janzer talk about the challenges and opportunities that come with the failure of Pronoun.
Show Notes & Links:
-If you were using Pronoun to distribute your books, what does the aftermath look like for you? What are your options?
-Why the loss of Pronoun reveals a bigger challenge for all indie authors.
-Why using goals-objectives-strategies-tactics (GOST) to drive your marketing plan will help you navigate changes in the market.
-How to do you own "House Hunter Analysis" to find your best fit for book distribution companies.
-The four components of a House Hunter Analysis to find your best option that fits your business goals for publishing :
- How wide is their distribution?
- Time: was is the ease of use of the platform?
- Trust: what kind of relationship does the company have with their authors?
- Financials: royalties, delivery of royalties, cost of program, etc.
-How to use "satisficing" to make your business decisions and win.
Links:
Link to Anne's Amazon author page
Link to Anne's website
Link to Barry Schwartz's book The Paradox of Choice
Link to sign up for Chris' free Facebook Ads email class
Link to the December special for Chris' three book marketing books
In this episode Chris and Becca talk about five paradigm shifts authors need to make to succeed in their author business in 2018. It's just around the corner so let's get going!
Show Notes & Links:
-Why authors need to concentrate on writing better books in 2018.
-The ying and yang of FOMO (the fear of missing out). Can it actually be a good thing?
-How do you decide who to trust to give you marketing advice?
-Why you need to use changes in the market to your advantage.
-What is it that you complain about the most? Can you control that?
-You are unique--your journey is unique--there is no one ring to rule them all. Be confident!
Links:
Click to sign up for Chris' free 8-week class on how to succeed with Facebook ads in 2018.
Click to see the Book Marketing Resource Recommendations from the Smarty Pants Book Marketing Podcast.
SMART Marketing For Authors Facebook group. Join now--you'll have to answer a few questions to prove you're not a bot.
We're coming soon to Spotify. If you're there, we'll see you there soon.
In this week's episode we interview Honoree Corder and Ben Hale, co-authors of a new series of books designed to help authors make writing their full-time career and successful business.
Links & Show Notes:
-Why becoming a writing professional is like baking a batch of cookies.
-What the heck is a writing hobbyist?
-Why authors need business goals.
-Why you need to identify triggers that will help keep you on track to new habits of success.
-What is the difference in motivation between a writing hobbyist and a writing professional?
-Why you need to invite criticism of your books to succeed.
-How making a small change can develop a new habit.
Links:
Click here to get your copy of Write Like A Boss on Amazon
Honoree Corder's author website
Ben Hale's author website
Honoree's Prosperity for Writers Mastermind Facebook Group
Click here to sign up for Chris' 8-week free video class on how to succeed with Facebook ads in 2018.
This week Chris and Becca talk about five book marketing trends that are set to expire in 2018. Food for thought--we want to get you up to speed on which book marketing trends are working and which are not.
Links & Notes:
-
Click to link to Chris' free email marketing class.
-
Join our SMART Marketing For Authors Facebook group. Don't forget to answer the three questions so we can know you aren't a bot.
-
Sign up for Chris' FREE 8-week online course on how to be successful with Facebook ads in 2018. One video a week. Unsubscribe at any time.
In this episode Chris and guest co-host Kate Tilton discuss how to produce and promote your own audio books.
Show Notes & Links:
-How ACX University helps authors navigate the audio book process.
-Some of the initial questions authors need to ask before considering audio books.
-Pros and cons of releasing an audio book at the same time as your ebook.
-What is the process of finding a narrator for your book?
-What kind of investment should you expect to make when producing an ebook?
-What is the difference between royalty shares and charging perhour of finished product?
-Tips for launching an ebook.
-How to find audio book reviewers.
Links (just click 'em)
-ACX University
-Kate's post on 25 ways to market your audio book
-Joel Friedlander interview with Kate and Hannah
-Kate Tilton's website
-Kate's Facebook page
-Info on Chris' online course, How To Set Up A Facebook Page That Sells More Books
In this episode Chris and Becca interview successful author and entrepreneur Joanna Penn about the business of being an author. Joanna shares her successful strategies for growing her author business.
Show Notes & Links:
-Hear Joanna's story and how she pulled the plug on a successful corporate career to pursue building her own author business.
-What is the definition of an entrepreneur?
-Why being an entrepreneur isn't for everyone.
- The difference between a marketing strategy and a distribution strategy.
-What does it mean to distribute your books "wide" and what are the advantages? Who might not want to go wide.
-Why is pricing your book an important element of selling globally?
-Joanna shares her Bookbub Featured Deal short cut.
-Why it's important to know the global market and what readers in other countries prefer.
-Why strategy has to do with what you don't know just as much as what you do know.
Joanna talks about her new book, The Healthy Writer, written with Dr. Euan Lawson.
Links (just click 'em)
Joanna's book, Career Change.
Joanna's new book, The Healthy Writer
Link to Joanna's website, The Creative Penn
Link to Joanna's J.F. Penn fiction author page
Link to The Creative Penn podcast
In this episode Chris and Becca interview longtime friend and book marketing expert Sandra Beckwith, founder of Build Book Buzz. Sandra has a new tool for authors to help put together a user-friendly comprehensive book marketing plan.
Links & Show Notes:
-Why you need to look at the marketability of your book before you start putting together a marketing plan.
-Why knowing who your book's audience is will make marketing your book easier.
-How using Google Maps is like putting a marketing plan together.
-The difference between strategies and tactics and how that knowledge will make your marketing plan more successful.
Links (Just click 'em)
Link to get Sandra's free Book Marketing Plan
Link to Build Book Buzz website
Link to the Build Book Buzz Facebook group
Link to Chris' Facebook page online course--get your Facebook page set up to engage fans and sell more books.
In this episode we interview rock star nonfiction author and coach Honoree Corder on how to collaborate on projects with other authors. Learn what it takes to work with another author.
Show Notes And Links -What does the collaboration process look like?
-How do you find another author to collaborate with?
-How do you actually share duties on a project?
-How you should share duties on a project?
-Make sure you tick off all the legal boxes in your partnership.
-Why your biggest asset is being easy to work with
Links (Just click 'em) Prosperity For Writers - Chris' favorite book by Honoree
Honoree's new book with Ben Hale, Write Like A Boss - get your copy today!
Honoree's Amazon author page
The Prosperous Writers Series boxed set by Honoree Corder and Brian Meeks
Want to be a Facebook-page dynamo? Check out Chris' new online course, How To Set Up A Facebook Page That Sells More Books.
Please consider leaving a review of the podcast on iTunes so more authors can find us. Click on this link and then click on "view in iTunes." Next, click on ratings & Reviews and leave your review. Thanks! Or, if you're an Android or Windown person, you can leave a review on Stitcher.
In this week's episode we interview one of our favorite indie authors, Zara Keane. She knows her book marketing. You won't want to miss.
Show Notes & Links
-Zara shares her tips for success with Amazon Marketing Service ads.
-How to build a successful review team. Learn how to vet your reviewers for a higher success rate.
-How and why Zara cut back on her social media marketing.
-Tips on handling email marketing for multiple genre writers.
-Why you should get friendly with failure.
Links (Just click 'em):
Link to Zara's reader review form (hat tip to J A Huss)
Link to the JA Huss Perfect Year book marketing series on YouTube
Link to Chris' author-recommended Facebook class
Link to Zara's website
Link to Zara's Facebook page
In this episode we welcome Tom Tate, AWeber's Product Marketing Manager to give us tips on how to land your emails in your subscribers' inboxes. This episode is a Learning Lab--note taking will be valuable.
Show Notes & Links
-Why email providers screen your emails
-How email companies decide what is spam
-Why you content makes a difference--is yours valuable?
-Why getting target readers on your list is better than amassing large numbers of general readers
-How to educate your subscribers to make sure your emails land in the inbox.
-Tips on how to escape the dreaded spam tag
-Are you familiar with the CAN-SPAM Act?
-Tips on engaging subscribers in a conversation to boost engagement
-Why you need to include an unsubscribe link in every email
Clickable Links
-Information on Chris' new Facebook class
-Learn about AWeber here
-Link to info on the CAN-SPAM Act
In this episode Chris interviews multiple genre author Sue Quinn about how to write for love and money. Also, they explore the process of shutting down a very popular Facebook and when to know when a group has outlived its purpose.
Show Notes & Links
In this episode you'll hear:
- Authors can write for both love and money and how Sue does it.
- What are the upsides and downsides of writing multiple genres under one name?
- Why authors need to interact with both their fans and their peers.
- Why and how Sue closed her popular For Love and Money Facebook group.
- How resurrecting her blog helped Sue get more valuable information to her peers.
Clickable Links:
Sue's Facebook business page
Sue's self-publishing blog for authors
Chris' Facebook page class is still available. Learn how to set up your author business page for maximum sales and engagement. See what authors are saying about the class here.
In this episode, Chris and Dave Chesson dig into Amazon keywords--what are they, why do you need to know how to use them, and everything in between. You'll want to take notes on this one. A learning lab episode.
Show Notes & Links:
-Hear Dave's story and how he got into self-publishing.
-What the heck is a keyword anyway and why you need to know.
-Where you should be using Amazon keywords.
-How to research the best keywords for your book or Amazon Marketing Services (AMS) ads.
-What is KDP Rocket and how it can save you tons of time in keyword research and help you find out if your book will make any money.
-The three criteria Amazon uses when deciding where and when to deliver your AMS ad.
-How long does it take an AMS ad to start delivering?
Links You'll Need:
Click here to find out more about Chris' new Facebook course.
-Visit Dave's website here.
-Here's the link to find out more about KDP Rocket.
-Click here to get into Dave's free AMS Ads online course--highly recommend.
-YouTube video on how to research keywords.
In this episode Chris give you her best ten tips for setting up your Facebook page to sell more books.
Show Notes & Links
*Special announcement: Becca's Write Better Faster* class is open again. If you didn't get in last time, be sure and grab your seat early. Click here for more info.
-We review the "Golden Rule of Selling On Social Media" and why you can't overlook it.
-Why Facebook is the best social media channel for selling your books.
-Learn the time commitment for getting maximum engagement on the three top social media channels.
-Why you need to know what the self life is of a post on every social media channel.
-How does Facebook rank in effectiveness to sell against the other social media channels?
-Smarty Pants Book Marketing news this week.
Links:
Link to episode 57 and 58 for review
How often do you have to post on each social media channel for maximum engagement? Co-Schedule graphic.
The Sales Funnel graphic and AOL Platforms research
Ways to use pinned posts to sell more books
Canva tutorials on how to put together images that attract attention
Copywriting resources I recommend:
- How to Write a Sizzling Synopsis by Bryan Cohen
- Copy That Sells by Ray Edwards
- Words That Sell by Richard Bayan
- The AdWeek Copywriting Book by Joseph Sugarman
Info & sign-up for Chris' new online course, How to Set Up a Facebook Page That Sells More Books
The Newbie's Guide to Sell More Books With Less Marketing
Be sure and go to the podcast page at cksyme.com/episode59 and let us know what your biggest book marketing challenge is and what topics you'd like us to cover in future how-to shows.
In this episode, Chris continues the mini series on how to sell by looking closer at the 80-20 Content Rule, or how to write content that is so valuable readers will want more.
Show Notes & Links:
-Why you need to go back and listen to episode 57 if you haven't already.
-Review of the research - the principle of reciprocity and why fans really follow you online.
-Why generosity has to be a life value and not a sales tactic.
-How to set up a Content Bucket System that will produce an endless stream of content your fans crave.
-Examples of what the system looks like for fiction & nonfiction writers.
Links:
Episode 57 link - go back and listen if you haven't already.
Downloadable resources for this episode - Content Bucket System templates
Robert Caildini's book, Influence
Rob Fugetta's book Brand Advocates
Link to find out more information about Chris' Facebook Page class
Link to the preorder of Becca's new book
In this episode, Chris and Becca start a mini series on how to sell books online. Using questions they've received from authors, they'll start this week with giving you their secret formula for selling books online. It's not what you think!
Show Notes & Links:
What you'll learn:
-The golden rule of selling books online.
-Why authors don't need to guess about how to best sell books online.
-Why do people buy? The six research-based psychological triggers.
-The difference between leading people to buy and telling them to buy.
-What is reciprocity and how does it sell books?
-Three ways to conduct reader research.
-How the 80-20 Content Rule helps you sell more books.
Links:
-Link to Robert Cialdini's book, Influence. Click here.
-Link to Mark Dawson's master class podcast on reader surveys. Click here.
-Link to worksheet on brainstorming your own Content Code, and the Social Media Content Cheat Sheet. Click here.
-Link to Chris' new onine course, How to Set Up a Facebook Page That Sells More Books. Get more info here.
-Link to Becca's cozy mystery Vangie Vale And The Murdered Macaron. Click here.
-Link to preorder for Becca's second cozy mystery, Vangie Vale And The Corpseless Custard. Click here.
In this episode author and Amazon Marketing Services (AMS) Ads expert Brian Meeks shares his secrets and tips for selling more books with AMS ads.
Show Notes & Links:
-Hear Brian's Song!
-What are the two kinds of Amazon ads, what is their purpose, and where are they located?
-Why people think Product Display ads don't work and how Brian makes them work.
-How to master your pay-per-click bid. Warning: there is some math.
-What is the lifespan of an AMS ad?
-Why you shouldn't be afraid of data or math.
-Why you need patience to "start slow and test."
-Why good copywriting can be the key to your book sales.
-The personal revelation of Brian's "one smarty pants tip to rule them all."
Links:
Get Brian's new book, Mastering Amazon Ads here.
Links to good copywriting resources:
Brian's recommendation: The Adweek Copywriting Handbook
Chris' recommendations: Words That Sell by Richard Bayan (desk reference)
How To Write A Sizzling Synopsis by Bryan Cohen
Brian Meeks' Closed Facebook group: Part of the requirement of the group is to buy the book above.
Chris' new book: The Newbies Guide to Sell More Books With Less Marketing
Link to Guinea Pig Bridge Song YouTube video
Becca's new cozy mystery book, Vangie Vale and the Murdered Macaron. If you love cozies, you'll love this new breed of amateur sleuth. Recipe included.
In this episode, Chris and Becca visit with author Chris Fox about his new book, Relaunch Your Novel and how to make your backlist profitable.
Show Notes:
- The first step in deciding whether to relaunch a book is assessment. Why it makes you squirm.
-Why your book's genre is important in the relaunch process
-Why Chris uses a "no holds barred" approach when assessing his own books.
-The five types of relaunches
-What if I just want to give my book a makeover (cover, blurb, category check, etc)?
-Why a Product Family Map will help prioritize which of your books is worth a relaunch.
Links:
Connect with Chris Fox here: http://www.chrisfoxwrites.com/
-Link to Chris Fox's new book, Relaunch Your Novel
-Link to Chris' Product Family Map video on YouTube Also look for the video called The Power of Your Backlist.
-Link to Chris Syme's new book The Newbies Guide To Sell More Books With Less Marketing
In this episode, Chris and Becca talk about what to do before, during, and after a writer's conference to get the best overall experience. Lot of tips for newbies and seasoned conference goers.
Show Notes:
-What you need to do before you even pack your suitcase. Get organized for maximum conference enjoyment!
-Why the conference hotel bar is probably the best place to network.
-How to decide which sessions to take in.
-How to get the most out of trade shows.
-The process of pitching a book at a writer's conference.
-How to recover from FOMO fatigue after you get home.
-The pros and cons of "reader" conferences.
Links:
How to pack for a conference like a ninja: A video from author Erin Knightley
Chris' new book The Newbie's Guide to Sell More Books With Less Marketing (includes a free online course on how to put together a master marketing plan you can really use)
How to leave a review of the podcast on iTunes (from our friend Stephen Campbell, host of The Author Biz podcast).
In this episode guest co-host Anne Janzer talks about her book, The Writer's Process and how writers need to balance productivity and creativity in their writing and their marketing.
SHOW NOTES:
-Why we need some distractions - focus alone will not produce maximum productivity.
-How to balance the two different mental systems we are all equipped with: the Scribe and the Muse (productivity and creativity).
-Flow: how to find the zone more consistently when we're writing by establishing a process that helps the Scribe and Muse collaborate.
-How to find the places where you are in “open attention”
-How to apply these principles to book marketing as well as writing.
LINKS:
-The Foreword INDIES Book Awards-https://awards.forewordreviews.com/
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Link to the book Focus by Daniel Goldman
-
Link to the book Flow by Mihaly Csikszentmihalyi
-Link to today's book by Anne Janzer - The Writer's Process
-Link to Anne's new book - The Workplace Writer's Process
-Link to Chris' latest book - The Newbies Guide To Selling More Books With Less Marketing
In this episode Chris and Becca talk about the latest updates to Facebook and why they are important to authors.
SHOW NOTES AND LINKS:
-Previewing five new changes to groups and what they mean:
- Group Insights
- Membership request filtering
- Removed member clean-up
- Scheduled posts
- Group to group linking
Also, we discuss two fairly new business page options and why authors need to take a look:
- Setting up the Shop Tab on your author page to sell books directly from Facebook
- The new video cover photo option
LINKS:
Join our closed Facebook group SMART Marketing For Authors here. After you get in, be sure and read the Group Description and introduce yourself.
Link to press release from Facebook's blog on the new changes in groups.
Link to the Facebook Help section on the new Shop tab.
Link to new Facebook video cover example from author and her blog post about the process
Link to Animoto animation application (Warning: this is for those of you that already have some tech savvy)
Link to Adobe Spark--the video platform I am using to test videos for cover photos.
Link to get an email when Chris' new online course on how to set up a Facebook page that sells more books is available.
How to post a podcast review on iTunes. Thanks to The Author Biz.
In today's episode Chris interviews Rebecca Pollard, Digital Marketing Manager from AWeber, on the process and how-to's of using Facebook ads to grow your email list.
Show Notes & Links:
Definitions you'll need for the podcast (we got a little nerdy at times)
CTA - call-to-action. This is the button, link, or text phrase that asks people to take an action on your content
Lead - another term for contact information of a prospective reader, whether it is a name, address, email, or phone number.
Facebook pixel - line of HTML code that is embedded on your website or landing page that allows Facebook to collect people data when they arrive on that page. The pixel information is in Ads Manager. If you are new to the Facebook Pixel, read this information in Facebook's help center first: https://www.facebook.com/business/help/1058078787600162?helpref=faq_content#install
Retargeting: This is a method of sending ads or emails to a group of people that did not take an action on a first sales ad or email you sent them.
Persona - a term marketers use to define a target audience. It is the collection of data about your audience - demographics, etc. After you gather this data, you can make up a "person" or persona that is a sum of all the data you've collected about your ideal audience.
Email integration: the process of connecting your email account (AWeber, MailChimp, etc) with your Facebook page through an app that allows you to gather email addresses directly on your Facebook business page.
In This Episode:
-What is the Facebook pixel and why is it important when finding a target audience for your Facebook ads?
-Why you should have other sources of gathering email addresses besides just Facebook ads.
-Some of the pros and cons of using Interest Targeting in your Facebook ads.
-What is the ideal number of people in an audience for a Facebook ad?
-What is a lookalike audience and how do you create one?
-The Bryan Cohen podcast link on email follow-up sequences.
-Rebecca's post on Aweber's blog on the types of targeting that work best for Facebook ads to build an email list.
-Rebecca's contact information: rebeccap@aweber.com
-Learn about AWeber here
-How to leave a review of the podcast on iTunes: http://theauthorbiz.com/how-to-leave-a-podcast-review-at-itunes/
In this episode Chris launches the new how-to episode format by walking listeners through the process of setting up a Pinterest page as an outpost channel.
Show Notes & Links:
-The two kinds of social media channels in book marketing: primary (engaging & selling) and outposts (redirect to primary for engagement and highlight short term campaigns).
-What is Pinterest and who is using it?
-The three ways to pin something on a Pinterest board.
-Remember, Pinterest isn't for everyone. If you don't want to use it, that's okay. It's definitely in the outpost category for the majority of authors.
-What are pins, boards, and secret boards?
-Why Pinterest might be a good place to house your book research.
-The difference between a personal Pinterest account and Pinterest for business. Why you probably don't need a business page for an outpost.
-How to set up Pinterest as an outpost:
- The first three steps
- The basic boards you need
- What to put in your profile bio
Last word: if you’re not on Pinterest, you don’t have to start. If you are there, consider it setting up as an outpost to limit the amount of time you have to spend there.
Links:
-Chris' book Sell More Books With Less Social Media on Amazon (hint: it will be on sale on June 16 for 99 cents only. Make sure you follow Chris on Twitter @cksyme to get the link!)
-How to get the Pin It button for your web browser.
- Pinterest for Business blog
-Blog post from League Computers: The differences between Pinterest business accounts and Pinterest personal accounts.
-My Pinterest business page
-How to set up a Pinterest Showcase feature for your business page.
Here are some examples of authors who do a good job of using Pinterest with a mix of pins about their books and what interests them.
Link to Sandra Brown's Pinterest page And yes, I don't imagine she does this herself.
Jodi Vaughn's Pinterest page
Becca Syme Pinterest page
Good example of Pinterest as an outpost from H. Y. Hanna
In this episode Chris and Becca discuss the million dollar question many authors have been asking: is the email newsletter dead?
Show Notes and Links:
-What are the four email options for your email marketing strategy?
-Four goals that every author needs for their email marketing plan.
-Why an email newsletter might not be for you.
-Tips on how to improve your open rates.
-Why you need to make sure links “open in a new window.”
-The four fundamentals newsletters need.
-Is it okay to sell in a newsletter?
-Why your newsletter needs to provide more value than you ask for in return. Use the 80-20 Content Rule.
Links:
Our earlier podcast on email strategy
Tips for writing good subject lines (HubSpot)
14 Powerful tactics to improve your click through rates (AWeber)
Bryan Cohen podcast on funnels and email welcome sequences
Get a pdf of all the tips, goals, and strategies from today's episode.
Links to author newsletters that we like:
Roni Loren
Lynn Raye Harris
Krystal Shannan H. Y. Hanna Join the SMART Marketing For Authors Facebook group
Get Chris’ new book on preorder now for just 99 cents plus a free online course only until June 9!
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In this episode Chris and Becca talk about the three marketing goals that every author needs.
Show Notes & Links:
-Why do authors need marketing goals, anyway?
-How to get new readers to discover your books?
-Why authors tend to skip discovery marketing and just concentrate on sales
-The three main components authors need to sell books.
-How does building fan loyalty help you sell more books?
Links:
-Preorder Chris' new book, The Newbie's Guide To Sell More Books With Less Marketing for just 99 cents until June 9. The books includes a free online course. Get your copy here.
-Link to the podcast on author platform levels.
-A review of the 80-20 Content Rule: 80% of posts must give value, 20% can be used to sell.
-Bryan Cohen's podcast on how to put together an email welcome sequence.
-Roni Loren's podcast on fan loyalty
-Join the SMART Marketing for Authors Facebook Group
How to leave a review on iTunes
In this episode K-Lytics founder Alex Newton shows authors how to make sure your book will succeed before it's published.
Show Notes and Links:
-How is K-Lytics different from other keyword-type tools out there?
-How you can know if your book has the potential to sell before you publish it.
-How to pick the right genre and sub-genre for your book's success?
-What kinds of meta data will help you sell more books?
-Why your marketing budget can dictate what genre your book belongs in.
-If you’re considering writing in a new genre, what should you do to insure that your books will reach those readers?
Click here to see how K-Lytics works for authors. Watch the video.
Check out the genre market research reports that K-Lytics offers to authors. There are two pages so make sure you click "Older posts" to see all the reports.
The preorder for Chris' new book, The Newbie's Guide To Sell More Books With Less Marketing will be available this week. Make sure you get an email notification so you don't miss the 99-cent preorder. Sign up for a notification here.
If you have a question or comment about this episode be sure and post it on the podcast page of our website at https://cksyme.com/episode47. Let's get the conversation started!
In today's episode author and entrepreneur Bryan Cohen previews The Selling Trilogy, an innovative set of strategies to help authors sell books more effectively.
Show Notes & Links:
-Why good copywriting sells more books (and the data to prove it!)
-Good copywriting starts with a hook that leads people to read the next line.
-The characteristics of a good hook.
-Should authors be using review snippets in their books descriptions?
-How to get people into your book sales funnel so they ultimately became raving fans.
-Bryan shares his ideal email welcoming sequence that turns new subscribers into loyal and engaged readers.
-Why you should edit your marketing like you edit your book
A personal message from Bryan:
It’s unlikely that one trick is going to make all the difference for your author career.
But when you’re set up with a strong foundation, you increase the chances you’ll earn more money in the long-term.
As a bestselling author, I recently passed half a million downloads of my own books and I've helped hundreds of other authors spin their own success stories.
By helping them nail the “forgotten essentials of selling more books,” I've contributed to authors making the USA Today bestseller list, hitting the Top 100 on Amazon, and selling thousands of books. I can help you too.
Join me on Tuesday, May 16th at 3pm Eastern for a free webinar.
Click here to be a part of the event!
https://www.sellingforauthors.com/may-16-webinar/?ref=68
I hope to see you there!
Link to sign up for an email notice for the limited time 99 cent preorder for Chris' new book, The Newbie's Guide To Selling More Books With Less Marketing. Be the first to know by clicking here.
In episode 45, Chris and Becca debunk three of the biggest book marketing myths authors believe.
Show Notes & Links: -Chris is the good cop, Becca is the bad cop.
-Reasons why authors need to be careful when they copy the promotions of other authors and expect the same results
-Is it true that once you get a traditional publishing contract you never have to do any marketing (whew).
-Why the traditional publishing sales cycle is not geared to long term sales
-What publishers cannot do: forge relationships between authors and readers.
-Just because social media doesn't sell as many books as Amazon does not mean it doesn't sell books.
-Why authors should not waste their time on social media channels that are not wired to sell products.
-Why you should separate your personal social media time from your book marketing social media time.
Links: -Be sure and join the private Facebook group: SMART Marketing For Authors here: https://www.facebook.com/groups/smartmarketingforauthors/
-Link to Chris' book Sell More Books With Less Social Media (Amazon)
In today's episode guest co-host and high performance coach Nina Amir gives nonfiction writers some key tips on getting their books to market.
Show Notes & Links:
Questions to ask yourself to make sure your book idea addresses a real need.
-Steps to take before turning your idea into a book.
-How a book can help you develop expertise and credibility.
-Why nonfiction writers need a blog and why a website without a blog is like just a brochure in cyberspace.
Links:
-Sign up for Nina's email list (highly recommend) at ninaamir.com
-Nina's high performance coaching site for writers: http://ninaamir.com/high-performance-writer-group-coaching/
-Sign up for your free coaching session here: http://ninaamir.com/high-performance-coaching/
-See Nina's books here
-A link to Chris' current free online classes
-Sign up for Chris' free weekly insider book marketing tips here
In this episode, Chris and guest co-host Anne Janzer discuss the pros and cons of Pronoun, the new ebook distribution venue from Macmillan Publishing and why indies may want to take a look. Show Notes & Links: -What is Pronoun and how is it different from Amazon? -What royalties will I get on my books on Pronoun? -Services and data that Pronoun provides to authors. -How you can get data about your books and not have a book listed on Pronoun. -How is Pronoun able to give a 70% royalty on all books? -How do I get paid? -Is Pronoun easy to use? -Link to Anne's book page on Pronoun: https://books.pronoun.com/the-writers-process/ Note that the Amazon link works even though Pronoun did not publish the Kindle book. Also, if you scroll down there are links to paperbacks as well. -Anne's author page on Pronoun: https://books.pronoun.com/annejanzer/ -Link to Anne's website: http://annejanzer.com/ -Link to join the SMART Marketing For Authors private Facebook group If you liked the podcast, please consider sharing it and leaving a review on iTunes. You can ask a question or comment on this week's episode at cksyme.com/episode43
In this episode, Chris and Becca discuss how to overcome the challenge to write faster and produce more good books--no matter who you are. Becca answers questions about her successful online class, Write Better Faster and how authors can stamp out "attention residue" to get more words on the page.
Show Notes and Links:
-What stands in the way of authors being able to write more books?
-Why "writing faster" is a relative term but is possible for everyone.
-Why it's so important to Write First.
-How to overcome the attention residue that constricts our maximum productivity.
-What authors can do to avoid getting caught in the Loop of Distraction.
Link to Deep Work by Cal Newport
Link to the article on why attention residue is ruining your ability to concentrate.
Link to Becca's course, Write Better Faster, and class registration.
Be sure and go to cksyme.com/episode42 to continue the conversation. See you there!
In this Learning Lab episode, Chris and Becca host Honoree Corder and Brian Meeks as they discuss why getting a grip on data will equate into more money in your pocket. The lab is about an hour long.
Links & Show Notes:
-What is ROI and why do authors need to understand it?
-Why being afraid of the unknown will keep you from making more money.
-How data can help you sell more books.
-Why feeling overwhelmed by data is often the first step to learning.
-Why a $20 book promotion is more expensive than a $1000 Book Bub ad in terms of return value.
-How to figure out if your ad is cost effective.
-Why having the right mindset will help you sell more books.
-How better book descriptions can make you more money.
Links:
-Get your copy of The Prosperous Writer’s Guide to Making More Money here.
-Get in on the Kindle Countdown Deal for Chris’ book SMART Social Media For Authors here.
-Four copywriting book recommendations:
- How To Write a Sizzling Synopsis by Bryan Cohen
- How To Write Copy That Sells by Ray Edwards
- Words That Sell by Richard Bayan
- The Adweek Copywriting Handbook
Three Facebook groups you should join to get answers about your book marketing:
- The Prosperous Writers Mastermind (Honoree Corder)
- Smart Marketing for Authors (Chris Syme)
- Brian Meeks Amazon Marketing Services Lab Group. This is a beta group for Brian’s new book on Amazon Marketing Services ads. If you’re interested in taking part in a research project and learning more about how to put AMS ads together, Brian has a closed group on Facebook you can join. Part of the buy-in of being in the group is consenting to be part of a control group that buys a copy of his new book to test some points of data on Amazon. This group is specifically about Amazon Marketing Services. Here is the link to join.
Show Notes, News & Links:
In case you missed part one of this series, The 3 Cardinal Rules of Book Promotion, access here.
-Access the learning tool here for this episode. It’s the same as last week’s link but there are two new tools there you will need for this episode.
-Review of last week’s part one: the three cardinal rules of book promotion.
-Learn the six unique stages of the buying process (The Sales Funnel)
-Find out which social media channels work the best to find new readers and sell more books.
-What part of the sales funnel is social media the strongest in?
-Why different promotions work better at different stages of the funnel.
-How your content helps move people through the sales funnel.
-How to help readers find out more about your books.
-Why it matters if social media channels offer tools to help you sell your books
-Why YouTube, LinkedIn (especially for fiction), and Twitter are not that great for selling books.
-Get into Chris’ premium online course, Mastering Book Marketing For Authors now and get the new version of the course for free. See the course description and info here.
-Stay tuned for registration information for the spring 2017 version of Becca’s class Write Better Faster.
The third installment of our three-part series on how to to find the best book promotions to sell your books.
Show Notes & Links:
- Two guidelines you need before you set out to buy a book promotion.
-A list of the items you need to research before you buy a promotion and a copy of the Book Promotion Value Index. The list is in the link to tools and resources for the series here.
Catch up by listening to the first two episodes in the series here (38 and 39).
In this episode:
-We start with a couple recent news items that concern authors and book marketing
-How to match a potential book promotion to your marketing goal--all promotions are not created equal.
-Two guidelines you need to start with before you buy a promotion
-A list of items to research before you buy (on resources page listed above)
-Why Fiverr might not be the best place to buy book marketing promotions
-A preview of next weeks episode with Honoree Corder and Brian Meeks
-The difference between promotions that offer reach and those that increase engagement.
-An explanation of the Book Promotion Value Index (link on resource page above)
Be sure and share the episode with author friends on your Facebook page and in Facebook author forum pages. Thanks much!
In this episode Chris explains the three cardinal rules of book promotions that will help insure every promotion you run hits the mark.
Show Notes & Links:
-The Three Cardinal Rules of Book Promotions (ignore them at your own peril):
- When choosing a book promotion always consider value before cost.
- If you copy what another author does, you may not get the same results.
- You can get success with a free book promotion but sometimes you have to spend money to make money.
-Before you set out to copy another author's promotion always compare these two sets of data markers:
- Basic data markers of comparison:
- Audience potential reach
- Social media engagement rates
- Other author's platform level
- Data markers of the promotion you want to copy:
- Genre
- Goal of the promotion
- Budget
Links:
Examples of good data driven marketing solution books:
- Chris Fox's Six Figure Author and Launch to Market
- The Prosperous Writer's Guide to Making More Money by Honoree Corder and Brian Meeks
-Chris' closed Facebook group, SMART Marketing for Authors
-Chris' premium online course, Mastering Online Book Marketing for Authors
-Book Promotion Value Matrix and Data Markers on cksyme.com
-Podcast episode 30: Author Platform Levels
-Podcast episode 37: Roni Loren on Building Loyal Fan Groups
-Link to comment on question of the week:
In the episode, NY Times bestselling romance author Roni Loren shares her secrets on how to build raving fans with Facebook groups.
Show Notes & Links:
-Why traditionally published authors have to build their own fan base.
-How thinking like a reader can help help you relate to fans.
-Your best social media content starts with what you, as a reader, share in common with your fans.
-How to overcome being an introvert and reaching out to fans.
-Why book reviews are the best way to sell books and how to do it well.
-Hear Roni's non-traditional approach to newsletters.
Link to Roni's Facebook page: https://www.facebook.com/RoniLoren/
-Link to Roni's Facebook fan group, Fearless Romantics: be sure and read the group description: https://www.facebook.com/groups/TeamRoniLoren/
-Link to Roni's website:http://roniloren.com/
Link to Roni's Amazon Author page
In this week's episode author Chris Fox shares his expertise on the Amazon algorithm and how authors can train Amazon to help them sell books.
Show Notes and Links:
-How iBooks and other bookstores sell differently than Amazon.
-Find out when is a good time to run book promotions to get the maximum lift on Amazon.
-The importance of your "Also Boughts" section of your book sales page during the first 60 days of its launch.
-Why email lists from curated sites like InstaFreebie may not be best to use for your book launch.
-Why cost is not the biggest barrier keeping readers fro buying you books.
-A discussion of reader magnets and better options than perma-free books.
-Why Amazon is not your employer.
-Why it's important early on to sell books to the right readers and who they are.
-Find Chris' fiction and nonfiction books here: http://www.chrisfoxwrites.com/
-The Chris Fox YouTube channel with lots of tutorials for authors:
-Chris Fox's latest book, Six Figure Author--click here.
In this episode Chris answers the question, do you really need a Facebook group. for the majority of authors, that answer is no. Chris will walk you through the differences of pages and groups and the specific purposes of each.
Show Notes & Links:
-A review of author platform levels and examples of appropriate strategies for each from episode number 31.
-What is FOMO? The fear of missing out--something we are dedicated to stamping out here on the Smarty Pants Book Marketing Podcast.
-Facebook help for setting up groups: Click here
A link to information on my premium class on how to sell more books with social media and increase engagement: Click here.
A link to the questions you need to ask yourself before you start a Facebook group. Click here.
In this week’s episode Chris and guest co-host author Michael Anderle discuss the process of hacking book marketing methods to match your goals and skills.
Show Notes & Links
-How and why Michael released his first five-book series in 6 weeks
-How Michael found his target reader
-Favorite quote on writing fast: “Writing fast isn’t something you can bank on because if your books suck, you’re just going to put out sucky books real fast.”
-Why authors need to find out what makes up their mountain. Why are you writing?
-Testing the marketing process with short stories and Book Zero.
20Booksto50K Facebook group: Click here.
Michael’s Kurtherian Gambit Books Facebook page: Click here.
Link to Chris’ latest book w/free online class, Sell More Books With Less Social Media: Click here. The book is also in Kindle Unlimited.
In this episode Chris and guest co-host Dave Chesson discuss the importance of keywords in book sales.
Show Notes & Links:
-Meet Kindlepreneur founder Dave Chesson and hear his definition of personal success.
-Why you need to find out which keywords people are actually searching. They may not be the ones you're thinking of.
-Why you need to choose keywords with low competition where you can rank high.
-Why you need to research your keywords before you write your book
-Why using common genre keywords like "science fiction" probably won't help you get found
-Why book categories are not as important as keywords for discovery
-How to find out what the competition is for keywords you are considering
Kindlepreneur website and link to KDP Rocket tool: https://kindlepreneur.com/top-tools-and-services-for-authors-writers-self-publishers/
Dave Chesson contact information: https://kindlepreneur.com/contact-me/
Dave's blog: https://kindlepreneur.com/blog/
If you like the podcast, consider leaving a review on iTunes or share it with your author friends. Here's a post from our friend Stephen Campbell on how to leave a review on iTunes: http://theauthorbiz.com/how-to-leave-a-podcast-review-at-itunes/
In this episode Chris and Becca talk about the concept of fitting your writing strategies to how your brain is wired: how to write better faster. Becca talks about her background coaching authors and organizations in how to find their best strategic fit to accomplish their goals by discovering how their brain is wired to achieve success. Becca also talks about her upcoming online class with the Margie Lawson Writing Academy and how listeners can participate in the Write Better Faster class.
Show Notes and Links: -What does writer better faster mean?
-How finding your own writing strengths helps you discover your best path to success.
-Why copying other people's writing goals and strategies can actually hinder your success as an author.
-Why FOMO is not a good motivator.
-For more information on Becca's Write Better Faster class, click here. Class starts Feb. 1 but late registrations are welcome. Students get one-on-one coaching with the class.
Join the SMART Marketing For Authors Facebook group and find a community of authors sharing their book marketing successes and challenges.
Answer our question of the week at cksyme.com/episode32: How does FOMO influence your writing strategy or isn't it a factor for you?
In this episode Chris and Becca tackle appropriate and budget-friendly marketing strategies for authors at various stages (or platform levels) in their author careers.
Show Notes & Links:
-Review of the platform levels for fiction and nonfiction authors.
-Introduction of the proper book marketing strategies for levels one and two fiction writers.
-When you need to start spending money on marketing
-What are the two things you need to spend money on before marketing?
-What does your skill level have to do with how you can market your books
-Why authors at all levels need to network with other authors and why you should start early in your career
-What if you're a tweener? You have skills at two different levels. How should that change what you do?
-Why appropriate marketing strategies give you more time to write.
-Link to Chris' free email marketing class (you'll have to set up a free account on Teachable to take the class: http://chris-syme.teachable.com/p/how-to-build-an-email-list-that-sells-more-books
-Link to the graphic tool on platform levels from last week's episode
-Link to vetted book marketing resource for authors
-Link to Becca's Write Better Faster class
-Last week to get Chris' new book Sell More Books With Less Social Media plus free online class for just 99 cents. Click here.
Question of the Week: Go to cksyme.com/episode31 and give us a piece of your mind on the following question: What platform level are you and which of the marketing suggestions at your level are you struggling with?
Show Notes and Links:
Download the free tool for this episode here
In this episode, we’ll talk about:
-Two reasons why your books are not selling well.
-Does your marketing have platform confusion?
-The four markers that measure platform levels.
-The four platform levels of fiction writers.
-The three platform levels of fiction writers.
-Why writing fast turbocharges your platform building process.
Be sure and answer the question of the week at cksyme.com/episode30 :
What is your biggest platform challenge? Skills, budget, time, or just needing to publish more books?
Get Sell More Books With Less Social Media –plus – free online course for just 99 cents until the end of January here.
Honoree Corder’s new book: You Must Write A Book
Show Notes & Links:
-Three reasons why you should start building your platform before you publish your first book
-Tips to start building your platform before first book comes out.
-build an author network
-generosity builds reciprocity
-get the right domain name for your website
-why the number of Facebook fans you have at first is not important
-prepare, plan, and then build before you launch
Sign up for my weekly newsletter for chance at a free book bundle every week in January
Joanna Penn posts on how to build an author website: http://www.thecreativepenn.com/2015/08/13/build-author-website/
Link to free email marketing basics course from SMART Marketing for Authors
Link to SMART Marketing for Authors Closed Facebook group
Link to Resources Page for self-published authors from Chris’ website
Link to K-Boards (Forum for self-published authors on all things Amazon and more)
Question of the week: (answer in the comments at cksyme.com/episode29)
What is the most challenging part of building an author platform?
SHOW NOTES & LINKS
-New and improved podcast format for 2017 - We are focused!
-Why you need to ditch "tips and tricks marketing" in 2017
-The SMART Marketing Manifesto:
- Sustainable – Choose marketing practices that will stand the test of time – Make sure you spend time and money formulating marketing that is based on principles and fly by night get rich quick schemes.
- Manageable How to spend less time marketing and more time writing.
- Audience-Specific—The difference maker in 2017. Learn audience targeting, specific launch strategies, and online content aimed at your audience’s needs.
- Relevant - Not hip or trendy but useful and valuable to the audience. As Jay Baer would say it’s about help, not hype.
- Tactics Last—Strategy First - Tips and tricks only help you figure one thing out at a time. Start with goals and strategies and your tactics will be obvious and ongoing.
-Jan. 10 at 12 PM Mountain Chris joins Frances Caballo to talk about how to sell more books with less social media. Register here: https://attendee.gotowebinar.com/register/8569121215329127427
-Join the SMART Marketing for Authors closed Facebook group today: https://www.facebook.com/groups/smartsocialmediaforauthors/
Don't forget to go to the podcast episode page at cksyme.com/episode28 and answer the question of the week: What is your biggest marketing challenge for 2017?
This week's episode introduces you to the 30-Day Challenge For A Better 2017 that Chris is running on her website. In this episode she'll introduce you to the first five days and encourage you to follow along for the rest of the month for a better 2017. Are you ready for a better 2017?
Show Notes:
Even if you didn't start on day one, you can catch up. So far in the challenge:
Day 1: Start With Your Why
Day 2: Make Your Morning Count - Get Up Early!
Day 3: You Are An Author: Own It!
Day 4: Think Like A Marketer to Sell More Books
Day 5: Do More In Less Time: Manage Your Energy
Check out the challenges, action steps, and resources at the first link below.
Links:
-30-Day Challenge Website: https://cksyme.com/30days2017/ (each day is also a separate blog post at cksyme.com/blog
-Chris' Facebook page (live everyday at noon Mountain time) https://www.facebook.com/cksyme/
-Private Facebook group: Smart Marketing for Authors
-Post on how to leave a review on iTunes: http://theauthorbiz.com/how-to-leave-a-podcast-review-at-itunes/
-List of podcasts to date: https://cksyme.com/podcast/
Link to my latest book, Sell More Books With Less Social Media (free online course accompanies the book): http://amzn.to/2dRIefz
In this week's episode, authorpreneur Krystal Shannan shares how to set up and run an author networking party extraordinaire. Writing is two genres and running an events company are just part of whats Krystal a successful indie author.
Show Notes:
-What does the new breed of author networking parties look like?
-How to use multiple platforms to insure success
-How to get fans to invite their friends
-Why getting email addresses is much better than getting Facebook page likes
-Sweeten the pot and get more attendance with pre-party giveaways
-Get your sign-ups off Facebook Events and gather email addresses
Links:
Krystal’s author website: http://www.krystalshannan.com/
Krystal’s Facebook Page: https://www.facebook.com/MeantToBeRomance/
KS Publsihing Events website page: http://kspublishingevents.com/
Get Chris’ new book Sell More Books With Less Social Media and get a free online course with the book. Get your copy today here.
Stephen Campbell’s post on how to leave a podcast review on iTunes: http://theauthorbiz.com/how-to-leave-a-podcast-review-at-itunes/
Links & Show Notes -The bullhorn versus the relationship. How authors can get comfortable with promoting and selling their books.
-How to use the free Google Docs dictation option: http://www.shelleyhitz.com/free-voice-dictation-google-docs
-3 Reasons Why Inspirational Authors Need a Prayer Team
-Facebook Live and the 5-day Live Video Challenge
-The YA Special Edition Facebook Live Show
-Shelley's Author Audience Academy information: http://authoraudienceacademy.com/
-Join Shelley on Facebook: https://www.facebook.com/shelleyhitz
-Get Shelley's new book here: Broken Crayons Still Color
-Have you got your copy of Sell More Books With Less Social Media yet? Click here.
Please help us out by leaving a review on iTunes. Wondering how to do that? Click here for info from our friend Steve Campbell and The Author Biz.
In this episode of the podcast, hybrid author Ritter Ames shares her book marketing secrets and how she supplements what her publisher does to sell her books.
Show Notes: -Even traditional authors need to supplement their publisher's marketing.
-How looking for good marketing resources can help you succeed.
-Networking with other authors using anthologies.
-How to get Amazon to promote your book.
Show Links: Click to buy Chris' new book Sell More Books With Less Social Media
Ritter Ames website: https://ritterames.com/
Ritter Ames Facebook Author page: https://www.facebook.com/RitterAmesBooks
Where to find her books: https://ritterames.com/heres-where-to-buy-my-books/
From The Author Biz: How to leave a review on iTunes
In this episode Dan Wood, Director of Author Relations at Draft2Digital talks about universal book links, selling overseas, and other what services Draft2Digital offers authors for production and distribution.
Show Notes:
-Draft2Digital services include:
- Conversion of your manuscript to bookstore-ready files
- Distribution of your book to eight channels including international stores.
- A vetted list of preferred providers for editing, cover design, marketing, and other book-related services.
-How universal book links have changed the game for selling books across platforms.
-All about Books2Read and why it's more than just a place for readers to find books.
Show Links:
Draft2Digital home page:https://www.draft2digital.com/
Draft2Digital Blog:https://www.draft2digital.com/blog/
Universal book links: what are they? Find out here.
Books2Read: https://books2read.com/
Chris' latest book: Sell More Books With Less Social Media includes an extensive free online course (link in the book) to help authors learn faster. Buy here.
Register for the free master class coming Nov. 7 - 4 Steps to Your Best Book Launch Ever. Limited seats Grab your seat here now.
Open Fire by Becca Boyd available soon. Book five in The Line of Fire series from Somewhere, TX.
In today’s episode Maria Connor, owner and founder of My Author Concierge talks about her new book, Write More-Do Less, and how finding and hiring a qualified author assistant can turbocharge an author’s success.
Show Notes:
-The different types of author assistants, their qualifications, and their skills.
-What are some red flags when hiring an author assistant?
-Are all author assistants created equal?
-Why author assistants are in so much demand.
-What kinds of tasks can author assistants do?
-Why you should have a specific list of skills and tasks you are looking for before you start the hiring process.
Show Links: (clickable links)
-Maria Connor’s website: My Author Concierge
-Maria’s Facebook page: My Author Concierge
-Link to Maria's book: Write More, Do Less: The Author's Guide to Finding, Hiring, and Keeping an Excellent Author Assistant.
-Link to Chris’ new book on pre-order with free online class: Sell More Books With Less Social Media
-Link to free master class coming Nov. 7: “4 Steps To Building Your Best Book Launch Ever”
(get your spot today!)
-If you’d like help leaving a review of the podcast on iTunes, here’s a link to a how-to post from our friend Stephen Campbell.
Please leave a comment or question at cksyme.com/podcast. We’d love to hear from you.
In this episode Shawn Manaher, founder of Book Marketing Tools and Reader Deals tackles how authors can use free books, legitimate reviews, and networking with other authors to build long-term book sales.
Show Notes:
-What is the real value of having a perma free book available to readers?
-Shawn talks about the EBook Lister Tool and how they chose the sites included in the tool.
-How you can create a sales funnel with your free book and The Costco Effect.
-Why you need to know the lifetime value of a reader.
-Shawn’s Smarty Pants Tip: The hottest new book marketing strategy and how to use it: Partnered Promotion Giveaways
Show Links:
Pre-order Chris’ new book now and get a comprehensive online course with the book for just $0.99 until November 1. Link to Amazon: http://amzn.to/2dRIefz Link to Kobo: http://bit.ly/2eIVSEz
Book Marketing Tools website: http://bookmarketingtools.com/
Reading Deals website: http://readingdeals.com/why
Follow Shawn on Twitter: @ShawnManaher
Ebook Submission Tool: http://bookmarketingtools.com/submission-tool-features
Link to The Author Hangout Podcast: http://theauthorhangout.com
Link to KingSumo (giveaway application): https://kingsumo.com/
Click for link to Stephen Campbell’s post on how to leave a review on iTunes
Don’t forget to go to the podcast page at cksyme.com/podcast and leave a question or comment. We’d love to hear from you.
In this episode co-hosts Chris and Becca Syme discuss ramifications of the new Amazon review policy for incentivized reviews and what it means to authors. Also, the two smarty pants hosts give their recommendation for developing advance review teams.
Show Notes:
-A reading of the new policy and what it means to authors
-The pros and cons of verified review purchases
-Don't let Amazon's policies make or break your day. Keep calm and write on!
-How to recruit and manage an effective Advance Review Team (ART).
-Do you need to send reviewers a final copy of your book as an ARC (advance reader copy)?
-Be sure and go to the podcast page at cksyme.com/podcast and leave a comment or question.
Show Links:
Link to the new Amazon policy here
Article on how to write a good book review here
Email Becca for a copy of the ARC text for advance readers at becca@rlsyme.com
Link to Stephen Campbell's post on how to write a podcast review on iTunes
In this episode of The Smarty Pants Book Marketing Podcast, authorpreneur Bryan Cohen shares the perfect recipe for book descriptions and gives advice to authors who are considering writing in a new genre.
Show Notes:
- Bryan shares his background as a copywriter and how he got started as a writer.
- Why authors need to learn how to simplify their book’s plot for a better book description.
- Why you need a call-to-action at the end of your book description.
- How writing in a popular genre you love to read can kick start your author business.
Show Links:
The usual suspects:
- SMART Marketing for Authors Facebook group (Chris & Becca on book marketing)
- Weekly Insider book marketing tips sheet (free book marketing super pack still available)
Links from our guest:
- Bryan’s new book How to Write a Sizzling Synopsis
- Link to the Sell More Books Show podcast
- Cinderella Dreams of Fire (Bryan’s new book under the pen name Casey Lane)
- Sell More Books Show bonus episode on Bryan’s book launch experiment
- Selling For Authors Facebook group
- Best Page Forward copywriting service
In this episode of The Smarty Pants Book Marketing Podcast, veteran Anne Allen shares how to build a blogging audience from the ground up.
Show Notes:
- Anne shares her advice for authors wanting to start a blog in the crowded blogoshpere.
- How a blog collaborator can make a difference and how to find the right one.
- The biggest change in book marketing since Anne began writing.
- How to create a spin off blog for a niche audience.
- Anne's one big smarty pants blogging tip. Wait for it.
Show Links:
- Anne's book marketing blog: http://annerallen.com/
- Anne's blog on poisoning people for fun and profit - a satirical mystery blog. Click here.
- Anne's brand new audio book: So Much For Buckingham. It's a laugh out loud satire of the online review culture, making fun of the review site bullies and vigilantes and the weird historical fact checkers and all the shenanigans that can happen in the comments of online reviews. Click here to get the book now.
In this episode bestselling author and business coach Honoree Corder talks about her book Prosperity for Writers and shares the secrets she has used to help other bestselling authors and business people succeed. Her mission is to inspire and motivate people to turn their dreams into their real-life reality.
Show Notes:
What is a prosperous writer?
-What's the difference between being interested in writing success and committed to writing success?
-How important is your money story?
-Why good writers are grateful.
Show Links:
Honoree's website: http://honoreecorder.com/
Honoree's brand new book, You Must Write a Book
Miracle Morning for Writers (book)
Honoree on social media: Facebook:
Twitter: @honoree
Facebook: https://www.facebook.com/Honoree
Blog: http://honoreecorder.com/blog/
Visit the podcast episode, make a comment, and get a chance to win one of Honoree's books free:
https://cksyme.com/episode-17/
-If you liked the podcast, please leave a review on iTunes so other authors can find us. Thanks!
In this episode you'll meet marketing nerd extraordinaire Kirsten Oliphant. She is a prolific blogger and enjoys helping authors learn more about effective email strategies and marketing books.
Show Notes:
-Do authors need to have a blog? Kirsten weighs in.
-Why authors need an email list.
-What's the secret to a good email subject line?
-What your life experiences can teach you about writing
-Why you need to be a human in your marketing
Show Links:
Check out all Kirsten's online classes, blog and and subscribe to her email list here
Listen to her podcast here
Read Kirsten's lifestyle blog here
Becca's Sticky Newsletters class coming up
In this episode NY Times bestselling author Josh Bernoff talks about his new book Writing Without Bullshit and shares his take on everything from emojis to weasel words.
Show Notes:
-Learn The Iron Imperative--the foundation of writing without bullshit.
-A formula for writing your best blog post.
-Are you using weasel words? Time to quit.
-Why the beginning is the end in good nonfiction and business writing.
-Chris' slip of the tongue: virility or virality? Which is it?
-Do emojis have a place in good writing?
-We all need to learn to brag intelligently.
-What has social media done to our ability to write?
-Is Twitter a waste of time for most people?
Links:
-Click to get your copy of Writing Without Bullshit.
-Leave a comment or question about this episode at https://cksyme.com/episode-15/
-Click to go to Josh's Amazon Author Page
-Blog post on Marissa Mayer's email to Yahoo employees
-Josh Bernoff Facebook page
Show Notes:
In this week’s episode, Chris and Becca discuss how to run “spike campaigns” to sell books for goals that aren’t necessarily a book launch.
Using a published case study from thriller author J.F. Penn, the hosts discuss:
- What is ad stacking and when it works and doesn’t work
- How to know if a another author’s case study can work for you
- What goals work best with ad stacking
- Why an author would want to hit a bestseller list—what are the benefits besides selling books.
- Why books on Kindle Unlimited (KDP Select) cannot make the USA Today or NY Times bestseller lists.
- Penn’s top three tips when starting a spike campaign
- Who should and should not “try this at home.”
This week’s links:
- Sign up here to get Chris’ exclusive weekly book marketing tips email and get a free tip sheet with 20 email lead magnets for fiction authors!
- Link to Joann Penn’s case study
- Click for info about the USA Today List
- How to leave a podcast review on iTunes (thank you)
- Get info on the Aug. 30 SMART Marketing for Authors Master Class
Guest co-host and fellow Chick Tales author K.C. Klein joins Becca on this wrap up of the summer conferences. Don't miss K.C.'s take on Comic-Con.
Show Notes:
Here are link's from today's episode:
KC Klein: http://kckleinbooks.com SMART Social Media Classes: https://cksyme.com/services
RWA Conference Recordings: https://www.rwa.org/p/cm/ld/fid=1343&source=5 Deep Work by Cal Newport: http://amzn.to/2b5YFoK Son of Zorn: http://www.fox.com/watch/697964099979/7807911168 Sticky Newsletters: http://www.margielawson.com/lawson-writers-academy-courses/detail/2-writing/287-oct-2016-sticky-newsletters Get More Engagement With Less Social Media: https://cksyme.com/4-steps-get-social-media-engagement-less-channels/ Join our SMART Social Media FB Group: https://www.facebook.com/groups/smartsocialmediaforauthors/
In this episode, Chris visits with Stephen Campbell, book marketing strategist at theauthorbiz.com. Don't forget to take a look at the show notes to get a preview of their interview along with all the links from the episode.
Show Notes: In today's episode:
- How do advances in technology help and hurt indie publishers. Yes, there's a dark side, but the bright side is more powerful.
- What marketing skill do indie authors need to develop the most.
- Learn what a "vintage person" is. You might be one.
- Chris and Stephen discuss the new Universal Book Links (UBL) from Draft2Digital. Is there a downside?
- Why Stephen thinks that every author may not need advanced business skills.
- The love/hate relationship authors have with Amazon from a marketing point of view.
- Stephen's two smarty pants book marketing tips for all authors.
- You can find Stephen here:
- TheAuthorBiz website: http://theauthorbiz.com
- Stephen on Facebook: https://www.facebook.com/theauthorbiz
- We highly recommend Stephen's podcast: http://theauthorbiz.com/author-biz-podcast/
- Info on Chris' two discounted online classes: The Summer Blowout Sale
We hope you'll help us out by leaving a review of our podcast on iTunes or Stitcher.
In this episode, Chris and Becca finish the five essential steps in setting up a successful email system. Here are the five essentials. In last week's podcast they covered number one.
- Questions you need to answer before you start.
- Choosing the right email service provider
- Setting up an enticing lead magnet
- Putting together a simple sign-up form
- Build an auto responder sequence designed to boost engagement and upsell books
This episode also comes with a free cheat sheet. It has a bunch of supplemental material from the broadcast including a graphic on setting up your auto responder funnel.
Click to download your episode cheat sheet here.
Show Notes:
-Correction: In the podcast we said that Mail Chimp is free to 2500 subscribers. It is actually free to 2000 subscribers. Sorry 'bout that.
-We recommend BookFunnel as a service to host all your free books. They have an easy user interface and provide your fans with your free books in all formats. This is not an affiliate link: http://bookfunnel.com/
- SMART Marketing for Authors is having a summer blowout sale on the two most popular online marketing classes for authors. Check it out here: https://cksyme.com/summersale. Discounts good until Aug 12.
-Be sure and go to https://cksyme.com/episode11 and answer the question of the week in the comments: What frustrates or challenges you the most about your email marketing? We'll tackle the answers to your questions in the next podcast!
In this week's episode Chris and Becca talk about the questions authors need to answer before they start building their email list as step number one of five steps to build a list that sells and builds loyalty. Steps 2-5 next episode.
Show Links:
-Becca's closed Facebook fan group: Becca Nation (join here)
-Sign up for Chris' free master class on Tips To Sell More Books With Facebook: https://cksyme.com/freejulyclass
-Link to Becca's author email class in Margie Lawson's Writer's Academy: click here
-Author newsletters we recommend you subscribe to for inspiration:
- Krystal Shannan: http://www.krystalshannan.com/newsletter/
- Lauren Royal: http://www.laurenroyal.com/3.0/
- Kylie Gilmore: http://www.kyliegilmore.com/
- Steena Holmes: http://bit.ly/29VNWhj
- Roni Loren: http://bit.ly/1BA3WJO
Virtual Assistant Services we know and like:
- Maria Connor: https://www.facebook.com/people/Maria-Connor-Author-VA
- The Write Assistants (Jade Eby): http://www.thewriteassistants.com/
Let us know in the comments: What kind of emails do you send out to your fans?
In this podcast episode nonfiction author Kristi Dosh shares how to take advantage of opportunities to establish your expertise by writing, blogging, speaking, and consistent work. Kristi is author of the bestselling book Saturday Millionaires, on the business of college football.
Show Notes:
- The importance of networking and establishing connections through social media
- The elements of a nonfiction platform and how social media can enhance your network
- The challenge of researching a book in a subject area where the numbers are constantly changing
- How a simple free Wordpress blog was the beginning of a lucrative career
- Summer Class Blow Out Sale on SMART Marketing for Authors launches July 28
Show Links:
Kristi's website: http://www.kristidosh.com/
Follow Kristi on Twitter @sportsbizmiss
Kristi's original Wordpress blog: http://businessofcollegesports.com/author/businessofcollegesports/
Kristi Dosh on Forbes (click here)
In this episode social media expert Frances Caballo shares her wisdom about Goodreads, productivity tools, where authors should be on social media and more.
Show Notes:
- The importance of Goodreads groups and one that authors should get into.
- What is Goodreads Deals and why you should consider it.
- Why audience is important when it comes to choosing a social media channel.
- Facebook ads pros and cons
- Who Frances follows on social media for expert advice
- Coming July 28: Summer Blow Out Class Sale (info next week)
Show Links:
- The Author's Guide to Goodreads (book link)
- Frances' Amazon author page (see her books here)
- Find out about Goodreads Deals here
- Shareist social management app
- Goodreads Author Feedback group
Show Notes:
In this episode, Chris and Becca interview Jodi Vaughn, a bestselling paranormal author and Somewhere, TX novelist. Jodi is a finalist for the RWA National Reader's Choice Award and she shares her tips about how to get maximum benefits from attending RWA#16 in San Diego. Becca and Chris share their conference tips, give a preview of some of the premier events, and give eating and exploring tips for the San Diego area.
Highlights include:
- Becca and Chris talk about keeping up on conference events via social media using the conference hashtag on Facebook and Twitter: #RWA16
- What's the first thing to do when you get to the conference headquarters?
- Your invite to meet Chris at the trade show on Friday
- Don't miss the Wednesday night Literacy Signing
- Tips for first-timers
- Wardrobe do's and do not's
- Local tips for eating and shopping
Links:
- Click here for the Erin Knightley YouTube video on how to pack for the conference without having to check a bag
- RWA Conference Website and events schedule
- Links to the Uber phone app here (Apple) (Android)
- San Diego Trolley tours
- Info on the San Diego zoo
- The Headquarters shops and eateries--right across the street from the conference hotel. Chris says don't miss Puesto or Seasons 52
- Seaport Village shops on the ocean
- Chris' seafood restaurant recommendation by the Midway: The Fish Market
- Jodi's website: http://jodivaughn.com/
- Jodi's author Facebook page: https://www.facebook.com/www.jodivaughn
We'll see you in San Diego and don't forget to use the #RWA16 hashtag!
Show Notes:
In this episode
- Becca and Chris preview great food spots to explore during the Romance Writers of America conference in San Diego
- Sandra Beckwith of Build Book Buzz talks about the benefits of one-star reviews and her solution for dealing with them
- Chris and Sandra talk about the overlooked strategy of hand-selling your books
- Sandra gives her one Smarty Pants marketing tip to win them all
- Sandra shares her go-to social media channels
Links in this episode:
- Sandra's newsletter: www.buildbookbuzz.com/gift
- Contact Sandra: sb@buildbookbuzz.com
- Sandra's Facebook group: https://www.facebook.com/groups/BuildBookBuzz/
- Sandra's post on hand-selling your books: http://buildbookbuzz.com/the-art-of-the-hand-sell/
- June podcast contest: https://cksyme.com/podcast/
Show Notes:
In episode 005, indie bestselling author Krystal Shannan shares her secrets of marketing success from how she builds her email list to her pulling back from "buy my book" messages on social media.
- How an author co-op can improve your brand's visibility
- How Facebook ads are changing and other ways to build your email list
- The secrets of good content: quit posting "buy my book"
- Why good social media is about what my fans want and not about what I want them know
- Lessons learned from Becca's road trip
- Upcoming June Master Class on how less social media can get your more sale and fans
- And more...
Links from this episode:
- Krystal Shannan's website: http://www.krystalshannan.com/
- Find Krystal on Facebook: https://www.facebook.com/MeantToBeRomance
- The Chick Tales website: http://chicktalesink.com/books/
- Registration & info link to Chris' June Master Class: How To Get More Fans & Sales With Less Social Media (live June 28): https://www.cksyme.com/june-master-class
- Information on how the Content Bucket System works: https://cksyme.com/how-to-sell-more-books-on-social-media-without-being-sales-y/
- Chris' website: https://cksyme.com
- Join Becca Nation - Becca's private Facebook Group: https://www.facebook.com/groups/BeccaNation/
- Join the SMART Social Media for Authors Private Facebook Group moderated by Chris & Becca: https://www.facebook.com/groups/smartsocialmediaforauthors/
Don't forget to enter the June Kickoff Contest: https://cksyme.com/podcast/. And subscribe on iTunes or Stitcher and leave a review! Thanks for helping!
Show Notes:
In episode 004, well-known book publishing and marketing expert Jane Friedman gives listeners the skinny on everything from pitching traditional publishers to book pricing, promoting yourself, and more.
This episode includes:
- Advice on how to make the jump from indie author to traditional publishing...or if you should
- The pros and cons of book pricing
- Jane’s three tips on building your platform
- How to tackle writing with a business approach
- Jane’s one big Smarty Pants tip will surprise you and save you time
- Links:
- Jane’s weekly email: The Hot Sheet
- Query data base sites:
- writersmarket.com
- publishersmarketplace.com
- Jane’s website: janefriedman.com
- bitly’s link shortening website: bitly.com
Don't forget to enter our fabulous June kickoff contest. You can win weekly prizes by using the hashtag #smartypantspodcast when you share the show on Twitter or Facebook and if you leave a review on iTunes, you'll be eligible to win a grand prize: a free ticket to the popular online class, Turn Your Social Media Pages Into Shopping Channels.
Join host Chris Syme as she visits with longtime Amazon expert Penny Sansevieri about the latest on fake reviews, keywords, Amazon's new Vine paid promotion program for books, how to reach out to Amazon for help, and the Goodreads/Amazon partnership and where that might be going.
Chris and Penny talk about the importance of reviews and Penny gives her smarty pants tip on Amazon Author Pages and why authors should be actively maintaining a presence there.
Show Notes:
-Link to the Author Marketing Expert blog: http://www.amarketingexpert.com/
-Click here to get Penny's latest book, Red-Hot Internet Publicity
Penny has graciously offered a $100 discount on her most popular Amazon services to all the Smarty Pants listeners. Find out more about her popular Amazon Optimization Video Tutorials Membership and the Amazon Optimization Program where Penny's team does the work for you. The links are below and you'll get the $100 discount by using the promo code SAVE100 when you order.
Links: Tutorial membership: http://www.amarketingexpert.com/amazon-optimization-registration/ Optimization program: www.sellmorebooksonamazon.com
In this episode, Chris interviews Jim Kukral, one of the leading experts in online book marketing and founder of the Author Marketing Club. Jim and Chris debate the pros and cons of getting your book noticed in today's crowded marketplace and Jim shares his one smarty pants marketing tip that authors cannot do without.
Show Notes:
In today's show Jim shares his background in online marketing and shares his take on how book marketing has changed with the advent of self-publishing, Amazon, and social media. Also, you'll hear Jim's tips on the essential every newbie needs to start effectively market their books. Jim and Chris talk about how many social media channels authors need to be on and how to claim your digital land. Hear the details of how The Author Marketing Club started and what kinds of services it offers. And finally, Jim shares his one tip that all authors need to sell their books--you'll have to listen to find out.
Links for today's show:
Author Marketing Club: http://www.authormarketingclub.com/
Sell More Books Show: http://sellmorebooksshow.com/
Click here for Jim Kukral's Amazon Author Page
Click here for details on how to participate in the June Kickoff Contest and win great prizes for sharing the podcast with your friends - #SmartyPantsPodcast
Welcome to the Smarty Pants Book Marketing Podcast with your hosts award-winning marketer Chris Syme and her lovely bestselling indie author daughter Becca Syme. If you're an author who is challenged by all the book marketing options out there, then this is your podcast.
In This Episode...
In the first episode of the show you'll meet the co-hosts, hear their stories, and find out what The Smarty Pants Book Marketing Podcast can do for you. Here's a look at the show notes:
-Meet Chris and Becca and hear their stories
-Find out what it means to be a smarty pants marketer...and why you want to be one!
-Find out what's coming in the next weeks--hear the awesome the list of experts coming to help you tackle your marketing challenges.
-Learn the details of the big June Kickoff Contest and how you can win a free ticket to Chris' most popular online course or a host of other weekly prizes just for using the hashtag #SmartyPantsPodcast on Twitter or Facebook to help Chris and Becca promote the podcast in June.
-Connect with Chris and Becca on social media. Click each one for a link:
SMART Marketing for Authors Facebook group
Becca on Twitter: @beck_a_tron
Becca's Facebook page
Chris on Twitter: @cksyme
Chris' Facebook page
Podcast Headquarters and June Kickoff Contest Info
About The Podcast...
Chris Syme is the owner of the award-winning CKSyme Media group and has been working in marketing and communications for over 20 years. She has authored three books on social media including her latest SMART Social Media For Authors and writes a popular blog at cksyme.com. Becca Syme is a USA Today bestselling author and you can visit her website at rlsyme.com
In this podcast, Chris and Becca will give you practical and actionable tips on how to market your own books including email list building on a budget, how to conquer Facebook ads without breaking the bank, optimizing your book's sales page on Amazon and so much more. If it has to do with social media and marketing your books, they'll cover it here.
In addition, you'll hear from smarty pants experts who specialize in helping authors navigate the indie marketing process, and indie authors who have found a path to success using smarty pants strategies.
Please leave a review on iTunes and Stitcher and don't forget to subscribe to the podcast there as well.
