MIKE'd UP MARCHEV | Travmarket Media Network: Recent Episodes
Mike Marchev
Mike'd Up Marchev is your five minute practical business coaching podcast. Get in and out quickly with an actionable snippet of common sense business advice for your travel agency.
This is Part Four in our current series of fundamental reminders. Today I will be reminding you of the importance of "doing" and not just "knowing." Confused? Don't be. My quick interview with Jill Konrath will clarify today's point ... and then some. I'm glad you are here and I hope you will soon be doing something with your renewed sense of value.
See omnystudio.com/listener for privacy information.
In Part Three of my Return To Basics Campaign, I am going to remind you of the three questions new acquaintances will be asking themselves to position you accurately. In silence, they will be asking, "Can I trust this person?" This question will be followed by, "Do they know what they are talking about?" And finally, "Do they care about me?" Knowing these three questions are passing through their heads, provides you with an opportunity to respond accordingly.
Take a listen to this week's podcast and this will all make good sense to you.
See omnystudio.com/listener for privacy information.
This year's NCAA College Baseball World Series Trophy went to LSU and rightfully so. In an interview with their coach before the final game, the coach was asked the secret to his success to date. Without missing a beat, he responded with, "We spend a lot of time on the fundamentals and basics of the game." BRILLIANT!.
The ball comes your way ... catch it. The pitch is a strike ... hit it. When you run, run fast. You do these things correctly every time and you too will be raising the winner's trophy before too long.
The secret? The secret is spelled basics and fundamentals in every sport ... in every business.
See omnystudio.com/listener for privacy information.
After a few weeks off due to illness, Mike is back with one sage advice and pertinent reminders on how to grow and maintain a thriving business. Visibility and timing are th two areas of focus today.
See omnystudio.com/listener for privacy information.
Speaking to groups is an ideal way to position yourself as the "go-to" resource. The truth is that most people shy away from speaking too groups. This is a huge error as far as I am concerned.
In this episode, I will share a few tips that I feel will help you the next time you are given the opportunity to share your information with a crowd.
See omnystudio.com/listener for privacy information.
In Part Three of Improving your communication skills, Miike will be focusing on the written word. It is important to remember that a written document is interpreted based on the mood of the reader and not that of the writer.
In this podcast, Mike will address nine salient points to keep in mind when communicating via the written word.
See omnystudio.com/listener for privacy information.
The simple act of speaking, or talking, does not automatically infer that your message is being received and internalized. Although it is easy to poo-poo the steps involved in effective communication, I feel it is important to review some of the basics now and then.
Not knowing you personally, I am betting that you can benefit from today's reminders. You be the judge.
See omnystudio.com/listener for privacy information.
This episode shares one of Mike's recordings from the past. He references Covid but the underlying message is as valid today as it ever was. Take a listen to a "Golden Oldie."
See omnystudio.com/listener for privacy information.
A common problem that we all must come to terms with involves daily communication. We we think we are saying may not be what people are hearing. This is the first of four episodes focusing on communication reminders. Today refers to face-to-face encounters. Future episodes will include the telephone, the written word and speaking in public. You will quickly notice that Mike's voice in this episode sounds a bit froggy due to a nagging cough which is taking all too long to shake. There just might be something to this age thing. LOL
See omnystudio.com/listener for privacy information.
We all exhibit the human tendency to think of the worse case scenario when we venture into the unknown. Today's message uses a car jack (tool) as an example of why it does not always make sense to talk ourselves into a tizzy before it is time to do so.
I believe today's message will hit a nerve with all my listeners. I know it hit one of my nerves.
See omnystudio.com/listener for privacy information.
Mike opens this week's episode with a twist as he played a tune on his piano. The underlying message here is how practice results in muscle memory when administered properly. Take a listen, and be kind with your comments. LOL
See omnystudio.com/listener for privacy information.
This week I came across a CD program I once recorded for Vacation.com. They have since joined Travel Leaders but a few years back I teamed with the Hertz Corporation and delivered a quarterly audio newsletter.
This particular recording featured an interview with industry specialist Bob Abrahms who shared his thoughts and importance of maintaining a sound business relationship with preferred suppliers. The information was good a few years back and it is just as sound today.
See omnystudio.com/listener for privacy information.
I received a phone call from a former client who was seeking advice now that he found himself floundering without full-time employment. Being on the downside of the curve, employment wise, I feel bad for men and women who have a job on Friday and find themselves unemployed on Monday.
This gentleman was open to any advice I might have for him. I gave him my best suggestion given the current state of affairs. I knew it would be easier said than done. But if one word sums up my opinion it would be VISIBILITY.
See omnystudio.com/listener for privacy information.
It happened to me again this week. Not once. Not twice. But three times. A name popped into my head and I decided to contact that person, but I failed to act. You guessed it. They contacted me which resulted in the same lame response. "I was just thinking about you and you were on my lis to call."
I don't know how these things work, but I believe the brain has powers similar to the cell phone. No wires.... but a true connection just the same.
Bottom Line: If you think of someone, call them.
See omnystudio.com/listener for privacy information.
In Part Four of my unscripted interview with Stuart Cohen, we will be discussing the importance of focus and how this skill alone will help us get to where we want to go.
Stuart will give us his thoughts on selecting a single category, or niche, to help build our reputation in the marketplace for being the go-to resource.
We will wrap this session up by sharing our mistakes we made early in our entrepreneurial careers
See omnystudio.com/listener for privacy information.
And the beat goes on. In Part Three of my interview with Stuart Cohen we will be touching on Instagram, Zoom Meetings, Public Speaking, Asking the right questions, and the importance of stepping outside your comfort zone. You are going to like this one.
See omnystudio.com/listener for privacy information.
Stuart and I have more topics to discuss in Part Two of the Five-Part Series. In this episode we will touch on community involvement, positioning yourself as a specialist, the logic behind giving before you get, article publishing, document distribution and last but not least, Artificial Intelligence. Fasten your seat belt and get ready to take some notes.
See omnystudio.com/listener for privacy information.
Stuart and I always manage to have fun, thought-provoking and impactful conversations on the telephone. For the next few weeks you can eavesdrop on a recent call which covered a myriad of topics. Today, we will touch on the importance of choosing the right niche along with "seeding," or the practice of giving before you get. Becoming a magnetic attraction is a worthy goal. Here is Part One of my discussion with Stuart Cohen.
See omnystudio.com/listener for privacy information.
Although asking for referrals may sound like a smart way to stimulate new business activity, you will find that asking for an introduction eliminates all of the stress stemming from this activity.
Bottom Line: Stop asking others to do your work for you and simply request a personal invitation. You will "carry the ball "from that point on without jeopardizing any relationships along the way.
See omnystudio.com/listener for privacy information.
Let's not get caught up in the numbers game that suggested that the more mud we throw against the wall, the more of it will stick. It is time we focus intently on the quality of our next prospect. Today's episode will make this abundantly clear by sharing an example of a travel agent located in Colorado.
See omnystudio.com/listener for privacy information.
Kicking off 2025 with a reminder that may just be the most important reminder of the year. From today on, focus on your eye contact and eliminate as much as you can "eye-dart." You may think you already do this to your total satisfaction. I'm here to tell you that you probably do not.
The challenge as we begin another year is to look people in the eye when you are speaking with them.
See omnystudio.com/listener for privacy information.
It is amazing how a simple act of kindness can mean so much to others. In this last episode of the year 2024 I was reminded once again how a simple phone call can make such a huge difference in our relationships. This episode is self-explanatory. Take a listen before making 2025 the absolute best year of both your personal and professional life.
See omnystudio.com/listener for privacy information.
When trouble hits, as it will inevitably do, the fight or flight instinct will kick in. Regardless whether it is your fault or not, here lies an opportunity for you to show the world how valuable a relationship with you actually is.
"I had nothing to do with that," and "It wasn't my fault and therefore not my concern," are the knee jerk responses of so-called service providers who just "don't get it."
Think of yourself as a lifeguard, or foreperson before turning your back on "opportunity." Take a listen and begin considering all new challenges as a ticket to move to the front row.
See omnystudio.com/listener for privacy information.
This is just one area of the book by Matt Oechsli titled The Art of Selling to the Affluent that caught my attention. I feel these twelve postulates are worth sharing with you today. I also found that selling to the wealthy (whatever wealth means to you) is not much different than treating everybody in the fashion they deserve.
See omnystudio.com/listener for privacy information.
Today's program reminds us how important it is to schedule the launch of a new idea, project and/or new product utilizing a consistent promotion. This will prevent you from shooting yourself in the foot by unraveling an unplanned "data-dump." Mike features his new Bookstore as an example of a timed product release. Take a listen.
See omnystudio.com/listener for privacy information.
Today's episode focus on an important reminder when attempting to establish an initial relationship with a new acquaintance. The normal tendency is to latch onto a subject matter that you feel comfortable with, and then adding your personal experiences, feelings, and or opinions on that particular topic.
This has proven to be a mistake, time and time again. The secret to establishing likability, resulting in a future relationship, involves avoiding your stories, while focusing on theirs.
Take a listen to today's episode and you will soon learn exactly what I'm talking about.
See omnystudio.com/listener for privacy information.
Today's episode deals with the first time you. eet a potential client. The secret is not to shoot yourself in the foot by talking too much. The sales professional's sure-fire motto is, "Get other people talking."
It is good advice to replace your scripted "closing" techniques with a sincere "opening" approach. To borrow from an almost best seller, titled Become The Exception, written by moi, it is time for serious travel professiomnals to "Become The Exception."
See omnystudio.com/listener for privacy information.
In a book by Harry Beckwith titled The Invisible Touch I was recently reminded of a likly misinterpretation by many sellers of travel. The accept the excuse of expense rather than dive deeper into what really might have occurred.
Price is often the excuse for the client you lost, but rarely the reason. Mr. Beckwith suggests that "we look deeper."
See omnystudio.com/listener for privacy information.
Sometimes we find ourselves falling into the rut of familiarity. It can happen in business and it can happen in sporting events. And, it can happen to you. I hope today's message resonates and helps you avoid any unnecessary chagrin.
See omnystudio.com/listener for privacy information.
There is a popular saying that goes something like this: "Been there ... done that." This implies that once is enough. But sometimes more than once satisfies the urge. In today's epiosode, Mike reminds us that do-overs, do-agains, "Play it again Same," just might be what the doctor ordered. Take a listen as Mike becomes fixated on his ninth European River Cruise. As he was heard saying recently, "Been there. Going again."
See omnystudio.com/listener for privacy information.
There are four primary myths that are responsible for thwarting a travel professional's progress. Today, I am going to address ther first one: Sales Is a Numbers Game. The truth of the matter is that sales more closely resembles a game of darts.
Aim. Toss your effort toward a definite trategt. Maske the appropriate adjustments, before tossing again. Repeat until you hit the bulls eye.
See omnystudio.com/listener for privacy information.
Years ago sales professionals were taught that if they made enough calls the sales would follow. In other words, if you threw enough mud against the wall, some of it is bound to stick. Although that philosophy might work now and then, (even a blind squirrel finds a nut now and then,) it is not the most prudent use of one's time.
My suggestion: Pick a target and go get yourself known. If they appreciate honesty, knowledge, service and value, you soon will be adding to your client list.
See omnystudio.com/listener for privacy information.
This week's "reminder" stems from a recent post from a disgruntled travel professional. I use the word "professional" loosely since I am suspect of his/her true colors.
The bottom line to today's message is simple: "When the student is ready, the teacher appears." Here is an aside to ask yourself. "If I feel my clients are wasting my time, am I charging enough for my time?"
See omnystudio.com/listener for privacy information.
This week's message comes from recent reminders after viewing several specialists in the online program titled Master Class. After listening to the USA gymnast, Simone Biles in the famous fictional author, James Patterson I arrived at the fact, that excellence still comes from strict adherence to both the basics and fundamentals in just about every worthwhile endeaver.
The good news is Mary will be at your competition is falling asleep at the wheel when it comes for them to do their due diligence. Listen first, if the opportunity is waiting for you to succeed beyond your wildest imagination.The ball is in your court.
See omnystudio.com/listener for privacy information.
I recently was reminded of how self-absorbed we have become as a species. Then, as if a sign was sent from above, I was slapped back into a positive mind-set only to realize that there are plenty of good, fun, honest, respectful and courteous people who deserve our ongoing focus.
I am resigned to allow the clowns in our world to continue their dance. For me, I will continue to opt for the good guys.
See omnystudio.com/listener for privacy information.
Be it summer or Winter Olympics, I love watching skilled athletes ply their trade in competitive situations with no guarantees after years of training. The Paris games recently came to a close and once again I was mesmerized by what I was watching as each event was telecast.
As you might have guessed, I connected the goings on with you and the challenges you face in trying to "win" at your business. Maybe "win" is the wrong .word. Perhaps competing says it best.
In any event, you may not be in the running to earn a medal in LA in four years, but you are in position to become a winner in the game you are currently playing ... the game of business.
Olympic champions do not come by accident. Nor does success in the travel busioness. Olympic champiomns earn their medals. And you will earn yours.
See omnystudio.com/listener for privacy information.
It takes time to build a reputation but only seconds to lose one. In a recent experi3nc3 I had with a car dealership, I was reminded how important it is not to raise concerns, or "red flags" as they are referred to.
This week's episode serves as a good reminder that in order to succeed, you must be your A-game to work every day.
See omnystudio.com/listener for privacy information.
Today's message stems from a recent experience Mike had with a car dealership. The bottom l;ine is to respond in a timely fashion or risk raising a "red flag" rsulting in a potentially negative outcome. Mike may sound a bit miffed in this episode because he is beginning to see (and witness) more od this shameful behavior.
Fasten your seat belt. Hefre it comes.
See omnystudio.com/listener for privacy information.
We often times get wrapped up in a particular project at the expense of thinking and planning on what will come next. In today's episode MIke shares this very error using a project he currently is involved in.
His NEW "I'm Just Sayin" series of five booklets has consumed his attention at the cost of figuring out how he is going to distribute these gems to the paying public.
As he does more often than, he finds himself paying attention to his suggestions and recommendations to others. There is a popular reminder that tells us, "If you want to learn something, teach it."
See omnystudio.com/listener for privacy information.
Let's stop for a moment to reflect on the favorable aspects of the world we live in. It is the only game board we have and we are all active players. Play hard and enjoy the competition.
Next, spend more time creating subject lines in your outgoing emails. They are the triggers that lead to "delete" or "read."
Browse through your inbox and see for yourself how many lousy titles can be found in your incoming mail. Then, make it your business to become the exception.
See omnystudio.com/listener for privacy information.
I just completed an eight week sales training session with a medical device sales team. On this comong Monday I will complete our time together with a quick review of a few major points. I thought it would be fun to share this session with you on this week's podcast. Let me know what you think.
See omnystudio.com/listener for privacy information.
Today's episode shares a live experience from an opportunity that recently presented itself to me. I coupled a quick email with a link to a short video which explains my position and proposition.
This is not an exercise in futility. You can adopt this very same practice regularly. Today's episode clearly endorses the popular saying, "Nothing ventured, nothing gained."
Think about it.
See omnystudio.com/listener for privacy information.
The lessons learned from watching the Olympics are plentiful. I love watching skilled athletes plying their trade with no guarantees. The winner in each event is just fractions better than the rest of the field. And so it is with your buisness. Identify the small things in every area where you can be just a skootch better.
See omnystudio.com/listener for privacy information.
Today's episode of Mike'd Up Marchev deals with the Japanese phrase called Kaizen. Kaizen simply implies incremental improvement. I share with you today an idea I had to remind a sales team of the importanc of confidence along with the value of focusing on the small steps necessary for meaningful improvement. In my case I used a double-sided coin. I suggest you find your own trigger to remind yourself how valuable you really are
See omnystudio.com/listener for privacy information.
Casey Stengel said it best when he said that focused attention now will beat stress-filled action later. In this episode you will also be reminded that how you say something just may carry more weight than the words themselves. I think you will both enjoy and connect with this week's message.
See omnystudio.com/listener for privacy information.
Last week while celebrating our 39th-year wedding anniversary I was reminded of the power of names. As soon as I took the time to show the interest in learning our waiter's name, did I personally experience in immediate (and positive) change in attitude. As soon as Robert felt more comfortable with this couple celebrating an important event, the more relax he became and the more personable as well.
The long and the short of this week's message is not to underestimate the power of using peoples names. If you currently are not good at remembering names, it is time that you get good. Robert was his name. Delightful service became his game.
And whern a waiter or waitress offers their name unsolicited, be sure to use it from that moment on,
See omnystudio.com/listener for privacy information.
In this week's episode I will be remkinding you of the importsance of distancing yourself from the competition whenever the chance present itself. The two examples I will share with you today it involves writing to thank you notes for a single event and also repeating yourself using the word really twice when attempting to gain confidence from your next pro prospect
II think this weeks episode well clearly explain what I'm trying to say
See omnystudio.com/listener for privacy information.
I recently spoke to a group of professional medical reps outside of Philadelphia. A weekly Zoom Sales Meeting captured many of the salient points covered during this presentation. I thought today it might be worthwhile to listen in on a few of my points.
You be the judge.
See omnystudio.com/listener for privacy information.
You may have strong positive opinions on a particular destination or vacation package, but after all is said and done, it is your opinion. A better approach is to have others do the selling for you. Listen to today's podcast and you will see exactly how to do this.
See omnystudio.com/listener for privacy information.
Today's episode reminds us of the importance of feeding our bodies consistently. I remind you that you are the differentiating factor in order for you to bring your a game throughout the day you must have the appropriate amount of fuel in your machine.
I reference the best female athlete that I can think of, Paula Newbie Fraser and the day she did not heedf this sage advice.
Bottom Line: Do not skip your fuel input even though you feel at the moment that it is not necessary. Think of it as filling the tank for use on demand later in the day.
See omnystudio.com/listener for privacy information.
If sales was an Olympic event, would you be representing the United States come July in Paris? If not, why not? You don't throw the discus or run 100 meter dash but you do work your personal career day in and day out. This leads me to an obvious question. Why aren't you the best in your business?
I understand that not everybody wants to be the best. But as long as you spend so much time doing the work that you do, doesn't it make sense to get a little better each and every day. I want you to think about what you can do every day to move from good to better.
See omnystudio.com/listener for privacy information.
After some 45 years kicking around the sales arena I still have an appetitie to reach that next level in understanding and efficiency. My latest investment was a book titled AUDITION by Michael Shurtleff... recommended by famed actress Helen Mirren.
Each time we find ourself face-to-face with a buyer we are smack-dab in the middle of an audition. I quickly saw the similarities of auditioning for a part in a play with that of attempting to position the seller as the logicall choice.
Side Bar: What non-fiction book are YOU currently reading to stimulate YOUR forward motion?
See omnystudio.com/listener for privacy information.
Artificial Intelligence is fast becoming a fact to be reckoned with. The secret isw to use it to your best advantage when it comes to growing your buisness and maintaining a profitable client base.
While preparing for an upcoming presentation, a sample of an AI generated sales letter was drafted, edited, tweaked and shared with this week's audience.
The pivotal word in today's message is "edited."
See omnystudio.com/listener for privacy information.
In preparation for an upcoming presentation, I am rehearsing a few opening statements to garner audience attention. The topic I had in mind involves the upcoming Summer Olympics in Paris and the question I will be asking has a to do with the concept of commitment. The question I am going to ask to this group of sales professionals is "if selling was an Olympic sport, would you be good enough to represent United States in Paris?"
That's the question I'm going to ask them, and that's the same question I'm going to ask you today. If selling travel was Olympic sport, would you be skillful enough at the present moment to represent the United States in Paris? If not, why not?
See omnystudio.com/listener for privacy information.
Today's episode, I'm going to share with you my thoughts as they relate to two recent Facebook posts I happen to stumble across while working with a large travel group.
The first agent one was asking advice on how to deal with an ornery client. The second agent in a seperate post was seeking input on how to compete with an entity far larger than herself.
Contrary to any competitive advice you might think I will soon be sharing, you may be surprised, about how I approached each of these common situations.
Take a listen.
See omnystudio.com/listener for privacy information.
If selling was an Olympic sport, would you be good enough, talented enough and dedicated enough to make the team for the USA? That is the question Mike raises during this episode of Mike'd Up Marchev.
This is the same question Mike will be asking a room full of sales professionals who are currently selling medical equipment at their annual sales meeting in April.
Regardless of your job or current responsibility, are you good enough to be considered one of the best? If not, why not?
See omnystudio.com/listener for privacy information.
There comes a time when you put all of your preparation, homework, research, and practice sessions behind you and simply ply your trade. In this week's episode, Mike shares a story originating back to the days when he became a single engine airplane pilot. After failing a particular maneuver under testing conditions a number of times the instructor emphatically told Mike to forget everything he learned in the book for the moment. She told Mike to simply bring the aircraft back to its starting point and fly around the water tower keeping it positioned below the left wing.
Mike promptly did just that.
I think in this episode you will clearly get the message and remember it for a long time to come.
See omnystudio.com/listener for privacy information.
I am currently conducting eight sales and marketing sessions for an organization in the travel industry and I thought that I would take some time today to review the associated brief marketing oriented quiz.
At the end of each session, I distribute handouts along with a few questions to help solidify the information shared during my program. This is the first time I'm trying something like this in one of my podcasts, so let me know if you feel it is beneficial to you. I'm planning on sharing the sales quiz next week.
See omnystudio.com/listener for privacy information.
I fell victim recently to this time-sapping phenomenon. We build things up in our mind and put them off until we feel the time is right. The right time seldom presents itself. Beginning a project and seeing it through to completion will have you doing your "happy dance" before you know what hit you.
The good news is that my bathroom is now painted and I am waiting for the next project to surface. Hopefully I will remember today's message and avoid procrastinating.
See omnystudio.com/listener for privacy information.
This week's episode suggests that sending your information, recommendations, suggestions and notes of gratitiude may be the secret to the hidden formula. People still look forward to gooing to their mail boxes to see if there is any good news lurking among the bills and advertisements.
Consider budgeting a few extra dollars on postage in the coming year and check this marketing gambit out for yourself. I think you just might surpise yourself with some very positive results.
See omnystudio.com/listener for privacy information.
This week Mike borrows from a golf lesson administered by Tiger Woods as an example of how refining ones professional position often calls for a simple modification. He also recalls the 1.6% rule that he invented having watched downhill skiers compete in the Nagano Japan Olympics, a few years back.
Where many entrepreneurs go wrong is when they feel they have to be twice as good as their competition. This simply is not the case. Nor is it possible. All you have to do is find a few areas that need improvement and focus on developing the skills related to those behaviors.
See omnystudio.com/listener for privacy information.
It became glaringly apparent this week that the majority of people today have a need to talk, share and be heard. I have always known but this week I once again saw it in action. I stopped in to visit one of my neighbors (90 years old) and in twenty minutes I think I might have said five words. There is a good chance that you know a handful of people like this.
Referring to another neighbor Bob Chamow, I still don't know much about him. He knows a lot about me. This week I try to remind you how easily you can position ypourself as the "go-to source" by simply getting away from you"and begin focusing on your audience. Bob was a successful salesman in his day there is no doubt.
This may sound absurdly simple but trust me, it is not. Asking questions is a valuable skill; one which will pave your way to professional salesmanship with litle question or need for apology.
My four word sales mantra is all you need to guide and fuel your forward progress. GET OTHER PEOPLE TALKING.
See omnystudio.com/listener for privacy information.
For those of you who listened to last week's episode, you heard Mike stumble as his memory failed him while remembering his famous 12 Word Marketing Plan.
Get up, get out, and make more people glad they know you. (12 words) A listener soon called in, and had fun with Mike kibitzing over his memory loss. The message was clear, however. We are all in this thing together, and we all are prone to making mistakes now and then. Do not hesitate for a moment to contact people. They are no different than you and me. And they are all approachable. (Get out there.)
The second message today reminded us of the huge opportunity we have when answering the phone or making initial impressions. According to Mike, the competition is very poor at this, and the opportunity for you to shine is enormous.
I think you'll enjoy today's episode.
See omnystudio.com/listener for privacy information.
In this final episode of MIke'd Up Marchev for 2023, Mike reminds us that we are all writers. He references the book by Ann Handley titled EVERYBODY WRITES and reminds us of the importance of graphics, photos and videos in today's communication. Today's message is short, sweet and on target as we enter a brand new year prepared to build upon our already sucessful companies.
See omnystudio.com/listener for privacy information.
A few of you might take exception to today's message, but this is the world as I see it, and I'm personally endorsing this week's message. In addition to reminding you that a brand new slate is about to be placed in front of you. You can rewind, re-energize, and re-focus your attention and all the good you were about to do in the year 2024, or youi can lament the past.
I am also going to share a recent customers experience I had this week with a local Verizon store, which may or may not surprise you. I should not have been surprised, knowing that customer service in our country is going the way of the "perfect game" in baseball. If you need a clue, the perfect games, are far and few between. (No hits, no runs, nobody reaching base.)
You are in total control of your future, and way you handle yourself in the eyes of your potential clients lies entirely in your hands ... and with your actions. My advice to you as you swing into 2024 is not to blow the many opportunities that are about to come your way.
See omnystudio.com/listener for privacy information.
Regardless of your age and/or experience it is never time to stop learning. In this week's episode Mike shares his thirst for ongoing knowledge before citing three professional sales skills worthy of some serious consideration.
See omnystudio.com/listener for privacy information.
This week's episode came from reading, a recent article in Inc. Magazine. The article featured Taylor Swift, who has become a household name weathe you enjoy listening to her music or not. She was recently named person of the year .... and we were not.
The three items Ms. Swift shared with the author started with the letters, P, E, and P. They stood for Preparation, Expectations, and Perspective.
While freading, I was reminded of a few messages I have been sharing for years. I found myself smiling as I endorsed each point separately.
I think you can personally benefit from listening to today's episode.
See omnystudio.com/listener for privacy information.
Sharing information for nearly 40 years and writing over 2000 articles on the subjects of sales and marketing can lead to a temporary "lull." I find myself asking, "What can I say today that is new, or at least meaningful?"
Well, I think I came up with three reminders worth sharing. You be the judge.
See omnystudio.com/listener for privacy information.
Live current events often makle up my weekly messages, and this past week is no exception. We were visiting my wife's brother and sister-in-law in Sarasota, FL when I was once again reminded of the importance of listening.
In this instance we were the recipient of a non-stop verbal updating that soon became the topic of this week's message.
There was no give-and-take in today's example. We spent 90-minutes "taking." Give a 5-minute listen to today's post and you will once again receive my message loud and clear .... I hope.
Listening, my friends, remains the key for healthy, ongoing relationships.
See omnystudio.com/listener for privacy information.
Just as two plus two will always equal four, there are a few business lessons that will always hold true.
In today's episode Mike reminds the listener to The Rule of 7 and Three Percentages worth understanding.
It is important for all entrepreneurs to internalize the fact that they have not invented any new challenges, problems or apparent setbacks. It is, has been, and will continue to be an uphill battle for all of us to make a living.
Those who will eventually win will be those who learn by their failures and mis-fires and continue to "get their uniforms dirty.
When asked when it is time to quit, all I can offer with all sincerity is, "NOT TODAY."
See omnystudio.com/listener for privacy information.
Borrowing from the main theme of Serena Williams' latest book, Cultivating a Championship Mindset, this week's episode reminds the listener of the benefits associated with upbeat, positive reminders prior to plying our trade on a daily basis.
Mike was first introduced to Affirmations in the early 80's and apparently, accordiong to one of the all-time greatest professional tennis players, Affirmations continue to play a major role with today's competitive athletes and business professionals.
See omnystudio.com/listener for privacy information.
Today's reminder is considered MAJOR by Mike in this week's episode. It comes via another live experience from Cooperstown's Clark Gym. Mike reminds us of the importance of letting others share their experiences without our trying to one-up their story.
You already know what you know and chances are very few people are genuinely interested in what you have to say, (Sad, but I am afraid too close to the truth.)
Get other people talking and fuel their stories with inquiring questions. This last sentence could very well be the secret to your future success.
See omnystudio.com/listener for privacy information.
Today's message clearly reminds us not to wish our lives away. Time has a way of passing us by with or without our consent. Mike shares three personal examples as reminders that the seasons will continue to come and go and it is up to us to take advantage of each and every day to the best of our abilities.
Soon, very soon, you will be wishing you had accomplished more with the time you had.
See omnystudio.com/listener for privacy information.
Today's message reminds us of the importance of doing what we can today to avoid disappointment tomorrow. All good farmers know that it is wise to mow the fields in dry weather and complete the task before the weather changes. Likewise, intelligent decisions today regarding our future health will make the days ahead more fruitful and enjoyable.
And so it is with our businesses. While we have the energy, the tools and the proper attitude it is high time we communicate with both our prospects and clients to avoid having to utter the meaningless phrase "I should have."
Hey! If not you, who? If not now, when?
See omnystudio.com/listener for privacy information.
Today's reminder ionvolves increemental improvement utilizing the Kaizen Technique. A recent visit to a hospital room managed to trigger a move toward health and personal commitment.
Regardless of your age, beginning today begin each day on the floor stretching your aging body. Don't laugh. Don't procrastinate. Just do it. You can thank me twenty years from now as you lie peacefully in your own bed.
See omnystudio.com/listener for privacy information.
What does mowing a hayfield have o do with growinbg a business? Plenty, according to Mike and this week's episode. Learning from our mistakes before focusing on the future can pay huge dividends.
As a bonus reminder, Mike also suggests that you future pilots use all of the runway and avoid developing a stiff neck.
Listen to today's podcast and it will all make sense to you.
See omnystudio.com/listener for privacy information.
In this week's episode Mike reminds us of the importance of maintaining relationships by physically indicating a sincere appreciation for the people in our lives who have made a difference.
One note a week on a day of your choice (I pick Friday) is all it will take to soon make this a most enjoyable and effecctive habit.
Try it for a month. You will soon see how easy it is to make other's day.
See omnystudio.com/listener for privacy information.
Today I will be sharing two suggestions brought to light this week. One deals with better communication while the other focuses on the mental aspect of your business.
INC Magazine reported in an article this week that the response rate for shorter emails is nearly double that of longer worded emails. This makes sense since therre is so much "noise" out there today, people are quick to hit the delte button. Less is more. Shorter is better.
The second example comes from the Colorado Buffalo's newly reenergized football team. They are bouncing back from ten years of losing to a current record of 3-0. Much of the credit here goes with the fact that they now "believe" in themselves. Belief worked for the NT Mets back in 1973 and it is working for the Buffs in 2023.
And, I might add, it will work for you once you start believing in your value and contribution to your personal marketplace.
See omnystudio.com/listener for privacy information.
This week's episode shares an experience Mike had while collecting his brother's mail while on vacation. He came across a non-travel industry trade magazine and flipped to a marketing article written for building contractors.
If your business has anything to do with people, your success will largely be determined by your fundamental and basic people skills. Take a moment to listen to today's episode, and you will soon see, regardless of your industry, your path to the top just may be easier than you are currently making it.
See omnystudio.com/listener for privacy information.
In preparing for an upcoming presentation, I am trying to decide if brand new material will prove to be appreciated more than tried and true business-building fundamentals. I came to the conclusion that fresh material for the sole purpose of "new" would not be in my audiences' best interest.
The basics and fundamentals will always be responsible for positive results. This is true in sport as it is in business. I think you will enjoy today's reminder. You be the judge.
See omnystudio.com/listener for privacy information.
Today's reminders come thanks to a recent interview I had with The Telephone Doctor ... Nancy Friedman. She is one in a million and gave up an hour of her vacation time in The Keys to meet with the members of The Inner Circle. What a gift.
Erasing the word "no" from your vocabulary, taking the time to write NUM notes and "double checking" are three keepers from last week's interview.
For a link to hear the entire interview, shoot me an email at mike@mikemarchev.com
See omnystudio.com/listener for privacy information.
The long and the short of this week's message, reminder, lesson and/or episode can be compared to another blinding flash of the obvious. I have nothing NEW to share with you this week, but today's post is as important as any.
Silence, or lack of updated client communication, opens the door for misinterpretation, fear and negative feelings which simply does not have to happen. As customers, we all like to be kept in the loop with the feeling that our business, (as meager as it may be,) is important to the seller. When you stop to think about it, it really is not that difficult.
Here are three examples of my own which help deliver today's message. I am sure they will conjure up a number of personal stories of your own.
See omnystudio.com/listener for privacy information.
On two occasions this week,I was reminded of the importance of follow-up.
My first example came from my having to order a new cell phone case and a sincere thank you card that accompanied the package.
My second example came from a Eye Doctor who made time to follow-up with her patient (my wife) after what I considered to be a very busy day in surgery and a long list of follow-up phone calls.
I know better than most how busy you are, and how many excuses come to mind when it comes time to follow up on your customers and clients. Take a listen to this weeks episode, and I hope your creativity will become stimulated as you move forward and will find the time and make the time to follow up appropriately.
You will be glad you did.
See omnystudio.com/listener for privacy information.
I do not normally make it a habit to recommend books that I have read to my audience unless I really feel it will do them some good. With this in mind, I recently read a book about personal change, titled the little wonders playbook without hesitation, I recommend this book to whom ever is seriously interested in making slight changes in their life for the better.
In today's episode, I will highlight 4 areas of the book that caught my immediate attention in which I am personally working on as I record this podcast. Do yourself a favor, and check out www.littlewondersbook.com
The Author is Angie DeGeronimo and she happens to be the real deal.
See omnystudio.com/listener for privacy information.
Sometimes it makes sense to read a book twice if you gained a great deal of information and stimulation from it on the first read. This is exactly what happened to me this past week when I was introduced to a book by Alan Weiss and Lisa lighter, titled masterful marketing, the title caught my attention, and I was immediately prepared to purchase a copy when I double checked my library and saw them in fact, I had already bought this book and read it from cover to cover.
In today's episode I'm going to share just a few underlined passages that caught my at in hope that it it will stimulate your thinking and help with your marketing creativity moving forward.
The today's overlying message is clear: When you enjoy and benefit from reading a good book, read it again.
See omnystudio.com/listener for privacy information.
I was recently reminded that in order to experience a positive outcome, you must become an active participant. In this episode Mike uses a billion dollar lottery winner as an example of being "in it to win it."
The same relationship holds true when trying to build a profitable travel business. You must get your uniform dirty and take the ups and the downs with equal enthusiasm.
Take a listen to this week's brief reminder and after exercising a little due diligence, get ready to throw the dice with confidence knowing that sooner or later, the bones will roll in your favor.
See omnystudio.com/listener for privacy information.
I recently received an email from a very happy travel agent who was sharing her delight after a successful group trip to Ireland. The post trip kudos she received along with a generous monetary "tip" was overwhelming. She shared the many kind notes with me and asked how she might leverage these remarks to further position her group business.
My mind immediately shot back a few years to when I took notice of a fellow speaker's attempt to do just that. In today's episode I will be sharing that strategy and I think you may personally benefit from this simple communication tactic.
See omnystudio.com/listener for privacy information.
Today's episode of Mike'd Up Marchev reminds us that we are all in a position to make a differfence. After spotting a supermarket bagger looking like death warmed over, I was reminded of a YouTube clip I watched a few years back. After reading my message today, you might want to click on the link to see how Johnny makes a difference everyday by simply putting food items into a bag.
https://www.youtube.com/watch?v=IQlxLBqgFKc
See omnystudio.com/listener for privacy information.
While enjoying a morning cup of coffee on my back porch in upstate New York, I found myself thinking of the difference between a professional and an amateur. My mind segued to the professional golfer, and I reminded myself that at 6:30 a.m. in the morning the professional golfer would be hitting golf balls in the backyard polishing his trade. The amateur, on the other hand, would be hitting the snooze button, hoping to steal another 30 to 35 minutes of sleep before starting their day.
The bottom line of today's episode challenges the travel professional to begin focusing on areas requiring a little work and attention, while practicing the skills necessary to differentiate themselves from the competition.
Take a listen to today's five minute podcast and I think you will see exactly what I'm driving it.
See omnystudio.com/listener for privacy information.
Today's episode features two examples of service providers, falling asleep at the wheel when it came to communicating properly on what appear to be closed deals. It is not the buyers responsibility to keep in touch with the seller. In today's episode, Mike stresses the importance of communicating often after the deal has been made.
A second message reminds us of the importance of establishing trust and confidence in the supplier during early communications. Mike stresses the importance of losing any negative indications of you, being tired, bored, or fed up. Your customers are seeking and deserve an energetic and a more refreshing approach to business today.
Give it to them.
See omnystudio.com/listener for privacy information.
While speaking at Travel Leaders EDGEConference this year in Nashville, Tennessee, I met a fellow speaker by the name of Geraldine Ree.
Over a cup of coffee, I was so impressed with the experience and information Geraldine shared with me so I asked her if she would be interested in being a guest on my weekly podcast.
Geraldine readily agreed and yesterday we spent 45 minutes on a ZOOM Meeting talking about a number of important skills and habits required for building a thriving travel business.
I think you will enjoy this weeks podcast featuring Geraldine Ree.
See omny.fm/listener for privacy information.
Without the luxury of body, language or facial expressions, the way you modulate your voice and tone over the telephone, is largely responsible for the future success of the current communication. Due to the fact that most of us can become overworked and overwhelmed, we often pick up the telephone without thinking, and thereby destroy any good that could come from this conversation.
Today's episode will serve as a reminder of the importance of handling incoming calls in an upbeat, interested, and professional fashion each and every single time the phone rings. (there's also Halls true for outgoing calls.)
I don't mean to sound like I'm insulting you or talking down to you, but I do feel that most people can improve upon their telephone skills, thereby improving their chances for success. Here goes. You decide if the shoe fits.
See omnystudio.com/listener for privacy information.
Sometimes you just don't have anything of value to add to the conversation. That is exactly what happened to me prior to this month's first episode of MIKE'd UP MARCHEV. I am a few days late in recording episode #1 for the month of June. This was because I just didn't have anything of value to add as far as I was concerned.
This delay, however, conjured up a message of its own. As professional sales people our job is not to fill dead space with meaningless banter. Our job is to bring value to each and every conversation.
Take a listen to this month initial episode, and you'll know exactly what I'm talking about.
See omnystudio.com/listener for privacy information.
Today's message comes from a parking lot in Oneonta, NY. I watched as an unknowing patient at a medical center offered aid to a mother-son who obviously needed assistance ... but refused. Unlike most people in his position, this man resorted to Plan B.
I watched the entire situatioon unfold and before arriving at his car, I stopped him and told him that he shoujld be feeling good about himself. I also reminded him that "people are always watching."
All my stories are true. This is just the one that unfolded this afternoon.
The voice on the tape belongs to Mike Marchev.
See omnystudio.com/listener for privacy information.
Today's reminder comes via page 77 of Donald Miller's new book titled Building a Story Brand.
And I quote: "The day we stop losing sleep over the success of our own companies and start losing sleep over the success of our customers is the day our businesses will start growing again."
Instead of focusing on we, me and I, begin to focus on you, them and theirs.
I also will remind you of the difference between pro and amateur status.
I think you will get a gentle mind adjustment after thinking about today's message/reminder.
See omnystudio.com/listener for privacy information.
In this episode of Mike's Up Marchev I will be sharing an observation I've had for many years and one that resurfaced last week at a travel conference in Nashville, TN.
I refer to this as one upmanship, and I think it is a reminder for everyone, whether they are involved in the travel industry or not.
The formula I am sharing suggests that in order to be considered an interesting person, all it takes is for you to become interested in the other person's story. This may come across as a blinding flash of the obvious, but it has been my observation over many years that few people have mastered this relationship building technique.
I think you will soon understand what I'm talking about, and hopefully, as a result of today's episode, you will soon become a more interesting person.
See omnystudio.com/listener for privacy information.
Welcome to another edition of Mike'd Up Marchev. Today I want to share a message I recently shared with a group from Cooperstown, NY, home of he Baseball Hall of Fame.
I want you to begin looking for and seeking out opportunities to perform a kindnes to some unsuspecting person in your immediate environment. The phrase "You made my day" is the most cherished phrase I know of and when somebody tells me that, "they just made my day."
Take a listen. I am certain today's message will ring true to you.
See omnystudio.com/listener for privacy information.
Today's lesson comes from yet another real example from my life. This one involves a high priced dress coupled to another blown opportunity to solidify a long-lasting relationship.
It does not take much ladies and gentlemen to distanc eyourself from the competition. In today's example, it was a simple thank you note ... which never came.
Listen in and I am sure you will get today's message.
See omnystudio.com/listener for privacy information.
Through a series of unexpected circumstances, Mike finds himself preparing for a presentation at the Clark Sports Center in Cooperstown, NY. IOn thei episode he reinforces the belief that "the next one could be the big one." The key is to keep moving forward and to be ready when the next opportunity presents itself.
See omnystudio.com/listener for privacy information.
In today's episode, I'm highlighting a true example of making a poor financial decision when investing a significant amount of money on a trip involving multiple suppliers. The thought that a mid trip disaster would never happen to you is a common faux pas.
In the true example I share with you today a well-meaning agent could very well be soon involved in a lawsuit. This is a conundrum that I wouldn't wish on anybody.
You are the professional. Strongly recommend purchasing adequate trip insurance.
See omnystudio.com/listener for privacy information.
I was having trouble deciding what message I wanted to share with you during this week's podcast, when I came up with another true example that happened to me recently.
I was in a conversation with a trusted friend when the he said to me, "I am not supposed to share this information, but I think it would be OK if I share it with you."
I remember, saying, to myself, "If you were supposed to keep this a secret, then you should not be sharing it with me." In any event, I dis not want to embarrass the person, so I listened and made a promise to myself that this information would die right here between my ears. I would not be the conveyer of additional communication as related to this particular topic.
In today's episode, I want to use this example as a reminder to you to never put yourself in a position where you can be considered to be the leak.
See omnystudio.com/listener for privacy information.
Stimulated by Seth Godin's recent post, Mike shares his thoughts on the importance of recognizing and applauding other's good deeds. A reference to former NFL Quarterback Fran Tarkenton of the Minnesota Vikings drives the message home.
Confident people applaud others openly and freely. But the fact remains, we all need to be recognized.
See omnystudio.com/listener for privacy information.
Today's episode has two reminders I want to share with you. I am using the NCAA Annual Basketball Tournament (March Madness) to help drive my messages home.
The first one reminds us that althgough you may be favored, there are no guarantees in sports or in business.
The second message reminds us to have more than one log on the fire. If one does not work out as planned, you can immediately focus your attention on the next opportunity.
Take a listen, I think today's dual message will make sense to yoiu.
See omnystudio.com/listener for privacy information.
In today's episode, I am going to remind you of the importance of paying close attention to the details and the fundamentals of building your business long before those details and fundamentals come into play.
I will be using March Madness as an example of how many people are excited come this time of year, just as many college athletes are severely disappointed by not being selected to compete at the big dance.
I hope you can see the connection between college athletes and building a business.
See omnystudio.com/listener for privacy information.
I believe it is safe to say that in many, if not most instances sales people from all walks of lifefail to follow through in an expeditious fashion.
In today's episode Mike shares a recent experience he had with an automobile insurance salesman who had a great opportunity to make a solid impression but subsequently wasted it by resoring to a hasty, shoot-from-the-hip response.
This particular sales person was better than most, but he still fell short of hitting the mark. Take a listen.
See omnystudio.com/listener for privacy information.
In this week's episode I will be sharing an unexpected phone call I receioved from a man soliciting advice on how to maintain a travel business during his later years. I suggested he leverage his time-proven skills and avoid trying to reinvent the wheel. Teaching an old dog new tricks is not the path of least resistance but I belive this wise man heard my ideas and is now considering pursuing a slightly diferent path.
See omnystudio.com/listener for privacy information.
Today's two-parter reminds us that passion alone won't pay the bills. Identifying reliable and trusting clients who appreciate your contributions and are willing to pay for them is the key.
Remember, hard work for hard work sake is often wasted energy. The distance and value of everything you do (one step at a time) will see you through to the final objective.
This week's two-parter is sure to ring true with you.
See omnystudio.com/listener for privacy information.
I recently made a judgment-call at West Palm Beach Airport that woul dsoon prove to be a bit premature. I approached thhe United Airlines ticket counter and was immediately welcomed by a woman who might have been wearing the largest frown I have seen in the last 73-years. I felt as though the ensuing communication would soon prove to be anything but positive. I was ready for battle. I was wrong.
Today's message highlights the three power signs that effectively establish a smooth intercourse between strangers. In today's episode I'm going to feature the signals that effectively establish communications between two unfamiliar people
I'm about to remind you of the power of the smile, the importance of the "hook," and the significance of the sincere compliment. I like to consider these as the big three.
Yesterday's encounter with United Airlines ticket counter agent could have ended up differently if not for the smile, the hook, and the compliment. Take a listen.
See omnystudio.com/listener for privacy information.
In all probability, you are already sitting on a Goldmine of information. I am not talking about news. I'm talking about work you have already completed in the past. In this episode I will remind you that you are a lot better than you think you are.
The recent experience found me browsing through archived articles and realizing that much of my information is Evergreen. I urge you to review much of your previous work to see how you can leverage this information in today's market place without reinventing the wheel.
See omnystudio.com/listener for privacy information.
On Friday, February 10th at 1 PM eastern, Mike is going to conduct his second complimentary business-building webinar for 2023. In this session Mike will explain how to design and implement your own 2-Step Lead Generation Program. He will also outloine the specifics of his 52-Week Sales Planning System.
In today's episode Mike announces this highly effective sales meeting and invites all interested travel professionals to join him.
You can register with this link.
Registration https://us02web.zoom.us/webinar/register/WN_6DyHMO1wT3WrNcVCLvOB5A
See omnystudio.com/listener for privacy information.
When my 3-year old great neice decided to call me Grumpish little did I know what a stir that nickname wouild and could create. In fact, when I wore my Grumpish T-Shirt to the driving range the4 other day, no fewer than three people stopped me to inquire. I was fast to explain that it had nothing to do with being grumpy and everythkng to do with a child's affection for another old man.
In this episode Mike cites other instances where a little low-key promotion proves adequate enough to stimulate some initial conversation.
The message shoujld be clear: Utilize your daily activities to "spread the word."
See omnystudio.com/listener for privacy information.
In this episode Mike reminds the listener of how powerful and effective referrals are in this day and age of "doubt." He also reminds us that it is okay to reread books that made a difference in your life.
Reading Recommendations:
- Everybody Writes by Ann Handley
- Bird by Bird by Ann LaMott
- Atomic Habits by James Clear
- Give and Take by Adam Grant
- Johathan Livingston Seagull by Richard Bach
- The "More-On Series" of 8 Business Development Books by Mike Marchev
See omnystudio.com/listener for privacy information.
Happy new year everybody. We are off and running another year of episodes designed to get you thinking and eventually working toward your personal success. In today's program I shared a few abbreviated ideas as they related to sales, marketing, customer service, time management, and a word you can hang your future on moving forward. If you go to www.mikemarchev.com/link you can watch the full one hour session that I conducted earlier this week.
Under the guise of shameless promotion I will introduce you to my eight booklet business development series known as the "More-On" Series.
www.mikemarchev.com/library.pdf
See omnystudio.com/listener for privacy information.
In this final episode of the year 2022, I wanted to leave you with a few recommendations that you could actually follow which would actually make a difference in the new year. These six reminders have to do with the way you handle emails, your manners on the telephone, one-to-one communications, your reputation of getting back to people, listening to the people you're talking to, and finally getting other people feeling comfortable to share their feelings with you.
I recently heard that we will be producing this podcast for at least another three months and I hope that translates to good news on your end. Send me an email and let me know what topics you would like me to discuss in the coming months and if any past episodes struck a familiar chord with you. I always enjoy hearing from my listeners.
Happy new year knowing that we are not just going to wishes so, would buy our own actions we are going to make 2023 the best year to date. Until we talk again.
See omnystudio.com/listener for privacy information.
It is no surprise that most everybody you meet today wants to be healthy, wealthy and wise. The truth is however, that not everybody want to pay the price to make this wish a reality. The "want" is often obvious. The "do" is often lacking.
In this week's episode, Mike uses an freal experience of his to help drive this important lesson home. If you commit to yourself that you are indeed willing to pay the price for your success, the chances of this happening a largely in your favor. Take a listen and get ready to make 2023 the best year of your life ... for one reason only. You will be willing to pay the price.
See omnystudio.com/listener for privacy information.
Shame on me. I stopped watching this year's World Cup at halftime figurine that Argentina was going to win easily been up to goals to one at the time. Little did I know that this will turn out to be the best World Cup final ever. France scored two goals in the second half forcing the match into overtime. In the overtime. They each scored an additional goal forcing the match into a shootout. It does not get more exciting than this.
Today's lesson reinforced the concept that it is never over until it is over. I figured Argentina had everything under control at the house, and stop watching. I am ashamed of myself. I know better.
Whether you follow soccer or not, today's lesson is important. Don't ever quit on yourself. As long as you decide to show up for work each day, your success is just one goal away. Your future lives entirely in your hands. Don't ever quit on yourself.
This year's World Cup was another example I've trained professionals experiencing the joys of victory and the agony of defeat. But the single difference is that they were out there competing, and we were hiding behind our television sets watching.
In your personal world cup, you are the ones out on the pitch doing everything you can to ensure your personal victory. Don't ever quit on yourself.
See omnystudio.com/listener for privacy information.
It seems that poor customer service is fast becoming an epidemic. That is not to say the customers themselves don't need a little spit and polish these days. Part One of today's missive has to do with indifference. Part Two presents a "live" example of how easy it is to position yourself as something special. Take a listen.
See omnystudio.com/listener for privacy information.
Tghius week's episode can be considered as Part Two with special guesat and Triathlete Coach with Multi-Ironman finishes, Frank Adornato. Today Frank will walk us through the importance of stretching and the difference a little discipline can make to our lives in this small area.
Fifteen minutes each and every day is all it will take to make a world of difference. Don't just listen to today's show. Make up your mind to make the appropriate changes to your morning routine and stick to it.
See omnystudio.com/listener for privacy information.
In this episode I had the opportunity to sit down and talk with my triathlon coach, friend, and mentor about the importance of nutrition and the relationship between calories in versus calories out. The bigger picture concerns better personal and businerss productivity. Nobody knows more about this important topioc than Frank Adortnato. I strongly suggest you listen to today's episode more than once.
See omnystudio.com/listener for privacy information.
In today's episode I want to share a phone call I had yesterday with an old friend of mine. He recently contacted a person who he knew years ago for no reason other than to say hello. He was so delighted with the following 20-minute phone call that he had to share his experience with me. Apparently, years ago I suggested that when somebody pops into your mind unannounced, respond accordingly. Chances are they will be thinking of you at the same time and you will beat them to the punch.
A second message in today's podcast reminds you of the power of the words coming out of your mouth. Suffice it to say you should be aware of the power you have when speaking to others.
Take a listen to today's Mike'd Up Marchev. Both of today's messages are right on the money.
See omnystudio.com/listener for privacy information.
In today's episode Mike asked the pointed question, "What would you do if you knew you couldn't fail?" Isn't example, he asks if you would have bought a Powerball ticket with a prize of over $1 billion dollars last week if you absolutely knew that your numbers were going to be drawn, would you buy a two dollar ticket? If you absolutely knew you were going to win, of course you would. On the flipside however, you guaranteed your chances for failure simply due to the fact that you did not buy a ticket.
Mike challenges his audience this week to begin thinking like your success is going to be a sure thing based on your hard work and preparation. I think if you take a listen to today's episode, the message will come across loud and clear. I'll ask again, "What would you do if you knew you couldn't fail?"
See omnystudio.com/listener for privacy information.
I can't motivate you. Thius is something you have to do for yourself. What I can do is "stimulate" your thinking so that you can connect with a certain message and thereby find the reasons to re-energizxe yourself so you can overcome your next challenge.
In today's episode I will share a clip from a past experience of mine explaining how a sail known as a spinnaker drove this point home loud and clear to me nearly 40 years ago. Take a listen.
See omnystudio.com/listener for privacy information.
As "happening" entrepreneurs we have a tendency to bounce from idea to idea without seeing any one project through to fruition. This is a common trait of people with our personalities. It is not bad, but it also is not the best behavior if we are seeking a more attrtactive future.
In this episode I will be puting my heart on my sleeve and sharing a current "ah-hah" moment I had as it related to learning how to improve my piano skills.
We must learn to avoid over-reacting to the newest "flavor-of-the-month" and concentrate on seeing our current projects to a logical completion. I think you will enjoy and benefit from today's program.
See omnystudio.com/listener for privacy information.
I open up today's episode reminding you that the next one could be the big one. The next email you send, the next phone call you make, the next sales proposal you write, the next person you meet, all have the potential of changing your life for the better. Since you never know when the next" big one" will arrive, it is in your best interest to be prepared and ready for when it does.
This episode also sheds light on the importance of differentiating yourself from the competition. The good news is that in today's hectic world where more and more people expect favorable results from mimimal effort, differentiating yourself from the competition has become easier than ever before.
Reflect for a moment on today's episode and I think my messages will stimulate your thinking for the better.
See omnystudio.com/listener for privacy information.
Is it jsut me or is our society becoming more rude and less caring than ever before. At first I thought it was just me but for reasons unclear to me, more and more people are beginning to exhibit behaviors that are unattractive at best. In this week's episode, Mike shares his chagrin and requests feedback from his listeners regardong this growing lack of courtesy.
See omnystudio.com/listener for privacy information.
This week's topic for discussion came as a result from a visit to the local tractor store in upstate New York. A small courtesy demonstrated by the salesman conjured up a memory I have been carrying with me for over 30-years. It involves the importance of making a good last impression. Today's lesson is what I readily classify as a "keeper." You might want to listen to this episode of Mike'd Up Marchev twice.
See omnystudio.com/listener for privacy information.
When the opportunity presents itself, take it. That is the reminder in this week's episode. Mike sharfes a farming analogy reminding us that procrastination is what prevents yoiu from being more than you can be. Is today's messaghe a stretch? You be the judge.
See omnystudio.com/listener for privacy information.
Welcome to another episode of MIKE'd UP MARCHEV. I was driving to the Albany airport on my way to a speaking assignment I had in Orlando the following day. I was in the car on route around 5 PM Friday evening and that is when I wanted to pass on to my graphic artist the final edits of an advertisement we were working on. I left a voicemail with the edits hoping that I'd have some kind of information back early the following week.
When I parked the car, checked in and went to my gate, those final edits were already completed. It was 5:45 PM on Friday night. And that's when the word relationship came home to roost.
You will be judged on how quickly you return phone calls, emails, and written communications by your clients and prospects. Most everybody I know would've postponed this assignment until after the weekend was completed. After all, it was Friday evening at 5 PM. Apparently, the relationship I have with my graphic artist is fine-tuned and respected at both ends. When I call, I get an immediate response. And that is exactly the reputation you want to establish with your clients starting ASAP.
See omnystudio.com/listener for privacy information.
In today's hectic world where everybody is "trying" to communicate with a lot of others, it has become obvious that this intended communication is failing to materialize. Many of today's communication attempts boil down to lip-service and procrastinating forgetfulness.
And here is where a huge opportunity presents itself for making it easy to differentiate you and your company from the competition.
The answer: Return phone calls promptly. Return emails quickly. Respond to incoming inquiries in a timely fashion.
Take a listen to today's reminder. Then file it in your "KEEPER" file.
See omnystudio.com/listener for privacy information.
In this episode Mike uses the piano as the analogy to help simplify the challenges that come with building a business. Once you understand how things work, you will be well on your way to playing music, or doing business with, people who are eager to listen. In this episode you also are given the chance to critique Mike's musical acumen. Mike hopes Leanard Cohen is not filing a law suite.
See omnystudio.com/listener for privacy information.
In in this weeks episode, Mike shares a back porch conversation he had with a former college fraternity brother from over 50 years ago. The general observation was that most people seek validation and confirmation for their current views from any source available. It seems that fewer people are open to discussion when listening to other people's viewpoints may stimulate their own personal thinking and stance on any one topic. Take a listen to today's episode and you'll see exactly what Mike is talking about.
A second message today involves a recommendation Mike has been making for years. He simply reminds us that when someone pops into your head for no apparent reason, it is the perfect time to reinforce that connection ASAP. This once again happened to him this week, and he is sure that you know exactly what he's talking about.
See omnystudio.com/listener for privacy information.
This week I am going to share with you another tactic that worked for me and was also instrumental in building my speaking career. This time, it ocurred in Nahville, TN.
I was taking part in a speaker's showcase and paid for the opportunity to speak for 15 minutes in front of an audience of meeting planners. Before leaving for Nashville (on my dime) I made two phone calls to strangers that changed the course of my career for the next 35 years.
Take a listen to today's episode and learn something from my life-changing experience.
See omnystudio.com/listener for privacy information.
Today's episode of Mike'd Up Marchev remnds us that the next one could be the big one. Waiting patiently for an opportunity to introduce myself to an ASTA (American Association of Travel Agents) representative paid off handsomely in years to come. 19 countries later, I still owe my international speaking career to an organization located in Alexandria, Virginia on King Street.
Next week I will share another example of how a single effort chnaged the path of my speaking career.
See omnystudio.com/listener for privacy information.
I recently attended a webinar explaining the pros and cons of using Instagram Reels to promote your travel services. The program was well attended and as far as I was concerned, very well presented. I will add however, it will take more than a single hour to internalize the workings of this marketing strategy.
My message (reminder) this week is to not get overly involved with each and every new idea designed to grow your business. Yes, they all "might" work for you. Yes, they all "sound" like they could be the answer you are seeking. Yes, they will take time and focused-effort over time before you begin to see or enjoy any of the benefits.
I do want you to stay on top of what is available to you in the industry, but not at the cost of losing your momentum in doing what already has been proven to work.
The basics will never go out of vogue. Getting people to come to you because they know you, like you and trust you will always represent the formula that pays.
Become aware of your options, but stick to the basics.
See omnystudio.com/listener for privacy information.
Call it an elevator speech, an audio logo or simply your marketing message, in this week's episode Mike will provide a few key hints on how to prepare a believable response to the popular question, "So, what do you do?"
As an added attraction, if you send Mike an email at mike@mikemarchev.com and write "Elevator Speech" in the subject box, Mike will send you a comlimentary copy of his Special Report explaining the elevator speech in detail.
See omnystudio.com/listener for privacy information.
Lawsuits have become normal reactions to misunderstandings both large and small. In this episode, Mike shares a current example of a good thig going bad due to a simplle lack of communication. Regardless of your trade, there is no substitute for keeping your clients "in the loop."
Don 't sue me. Talk to me.
See omnystudio.com/listener for privacy information.
In today's episode Mike will remind you that every lead and every customer may not be a particular good fit for your business. That being said however, effective marketing remains an important aspect of your daily responsibilities. In order for effective marketing to take place your specific activities must incrementally move you towards your targeted goals on a daily basis.
Mike is currently awaiting publication of a new marketing book written by Alan Weiss, and as the lessons unfold he will be sharing updated marketing advice with you. The underlying message here is it after 40 years of studying marketing, Mike is still open to learning and implementing new and effective marketing tactics as they become available. He hopes that you are continuing your self education in the field of your choice.
See omnystudio.com/listener for privacy information.
The question Mike asks you during this week's episode is, "What are you doing this summer to maintain visibility while ensuring an ongoing relationship with your current database?"
Mike was introduced to a refreshing idea this past week at the Ommegang Brewery just outside Cooperstown New York. It is a great example of what a company can do to keep the attention of their clients during off hours.
I hope you appreciate this message and that it helps stimulate your thinking as the summer unfolds.
See omnystudio.com/listener for privacy information.
In today's episode I want to review the importance of, and the proper use of, what is commonly referred to as a landing page. So as not to confuse the issue, I will keep today's program simple and on point.
A landing page is a single page within one's website whose purpose is to highlight one's interest in any particular topic or destination. By offering additional information on any one particular area of interest, people would go to that particular page and hopefully leave their name and email which would provide you, the salesperson, an opportunity to follow-up professionally over the next few weeks or months.
Where the majority of so-called professional sales people go wrong is that they fail to follow up accordingly once an interested candidate asks for additional information. Lack of follow-up, regardless of the industry, is the number one reason why more people are not more successful in sales. (This is an entirely new subject which can be dealt with at a later time.)
Take a few minutes to listen to today's Miked-Up episode and hopefully you'll become more comfortable with the concept of landing pages.
See omnystudio.com/listener for privacy information.
Life is a sine wave regardless of your past current or future status in life, you will exhibit a life flow that will include both highs and lows. In today's episode, Mike shares a recent phone call he had with a person who is driving himself into a dangerously low self-inflicted self-esteem which raised all kinds of red flags. A simple reminder is to remember that you did not get this far by accident and that in order to get back into the win column, you need to start accumulating small winds. In today's episode, might remind you there is no better time to start them today. Take a listen to today's podcast and share your feelings with Mike at mike@mikemarchev.com
See omnystudio.com/listener for privacy information.
Today's message is short and sweet. It is also as "true as rain." When a name pops into your head for jo apparent reason whatsoever, don't try to figure out why. Just pick up the phone and reconnect with that person. Today's episode will fill in all the blanks. Just do it.
See omnystudio.com/listener for privacy information.
"What diference will you make?" That is a question I have been askling myself for nearly 40 years prior to presenting my ideas and opinions to audiences at conferences and corporate meetings. I think this is a valid question for you to ask yourself daily prior to venturing out into your personal marketplace. What difference can you make when working with your potential travelers and clients? Once you give this question some serious thought and come up with a meaningful response your life as well as your business will take a sharp turn for the better.
See omnystudio.com/listener for privacy information.
Today is a three-parter. The first message reminds us of the dangers of multitasking while speaking on the phone. Next comes the common feeling that maybe we are spinning our wheels and working for the wrong reasons in the wrong business. And MIke wraps up today's episode by reminding us that "stuff" happens to everybody sometime along the line.
So, don't multitask, don't quit too soon, and realize there is bound to be some discomfort along the path to your individual success.
See omnystudio.com/listener for privacy information.
Golf is a rough demanding game of unprecedented skill. Today's message/reminder is to muster up the discipline to focus on taking the next step without jumping ahead to the final and hopefully pleasant conclusion. Mike shares a quote from the legendary golfer Tiger Woods to set the stage for today's message. Taking one step at a time and doing only what is deemed important at the moment sums up this reminder.
See omnystudio.com/listener for privacy information.
This week's message reminds us that motivation is a do-it-to-yourself proposition. Don't expect to become motivated by some outside influence. The key is to identify what it is you are after and then devise a detailed plan on how to achieve it. If your objective is personally gratifying and meaningful the chances of you achieving it is better than good. Mike will clarify this message by sharing his sailing spinnaker sail story with you. This happened back in the mid eighties but the message holds true today.
See omnystudio.com/listener for privacy information.
It may take years to develop trust but it only takes seconds to lose it. This weeks episode highlights an example of how a trust can be lost before it is even established. Once any obstacle is placed in the way and I'm going communication very rarely can a trusting relationship be established. This week Mike will share a real example how his interpretation of services he thought he should be receiving created an unpleasant roadblock. Keep in mind that the reality of any situation comes from the inner feelings of the receiving audience. Once your customer or prospect raises a red flag, ongoing communication will prove to become rough sledding.
See omnystudio.com/listener for privacy information.
The "Gap" is the distance, in time, between meaningful phone calls.
Today's episode reminds us of the huge mistake you will be making when you do not contact your "A" List clients, prospects and loved ones regularly. The longer between contacts, the harder it will become until it becomes deadly. You do not have to allow this to happen. Today's homework assignment is for real. List three over-do calls and reinitiate your relationship at once ... at once.
You have worked too hard to build your current relationnships. Do not let procrastination fool with your future well-being. Make the list. Call them.
See omnystudio.com/listener for privacy information.
This week I am going to share the thoughts of my personal mentors on a subject that efects us all. We all become frustrated at times when it comes to selling. There is no way around it. How you mentally deal with the ups and downs will determine how successful you eventually become. 50% of sales people will quit after a single attempt. An additional 25% will quit after two tries at selling. The majority of your sales successes will come after the fifth contact, or attempt. This should support my recommendation to “hang in there” and keep strengthening your position for the incumbent sales opportunity. And never take so-called "rejection" personally. You will be wasting your time if you do.
See omnystudio.com/listener for privacy information.
I have always found it effective to glean ideas strategies and tactics from non-travel industry publications. Are used to review non-industry periodicals down at Barnes & Noble and each and every time I came away both refreshed and energized.
In today's episode of MIKE'd UP MARCHEV | share a number of common truths that aircraft pilots and travel professionals have in common.
Today's episode is a few minutes longer than usual but I think the message will come across loud and clear.
See omnystudio.com/listener for privacy information.
With the aging process comes a whole bunch of unknowns that may or may not be avoided with certain precautions. Regardless of your current physical condition, your body will soon be telling you to ease up at times since you are no longer a "youngster."
That being said and understood, you will have some mental control over much of the process. Do yourself a favor and go to YOUTUBE and search for the song titled, "Don't Let The Old Man In" sung and written by Toby Keith.
If you are anything like me, your outlook for the next 10-20 years will take on an entire new look.
Age may continue to creep up on you, but don't let the old man in.
See omnystudio.com/listener for privacy information.
Today's episode has two separate messages. The first one involves your quick response when handling uncomfortable situations with unhappy clients. This is bound to happen from time to time and it may or may not be the result of something you did or did not do. My advice however, is to simply respond quickly and put an end to the problem without excuse and without wasting a lot of precious time. More often than not with me appear as a serious problem may prove to be an opportunity in disguise.
The second message involves rolling the dice by advertising your services every chance you get. In this episode I recall two examples of how effective the simple T-shirt can be without appearing overly obnoxious.
See omnystudio.com/listener for privacy information.
This week's message has to do with what I have come to refer to as "the pause." The idea for today's podcast originated from an email I received from Alan Weiss earlier in the week. Alan is a highly respected business coach, speaker and consultant.
In his particular email he was talking about the importance of listening before responding. I was immediately reminded of a lesson I learned long ago as a professional speaker of how the proper use of silence can enhance your everyday communications.
The particular tactic featured in today's podcast is affectionately known as "the pause."
Take a listen and you will soon see exactly what I'm talking about.
See omnystudio.com/listener for privacy information.
Today's reminder, or message comes as a result of a daily podcast from marketing guru Seth Godin. The title of his post today was "The power of TK."
Editors use these letters to define an area in a specific peace that requires additional information or research. It reminds the author that he or she needs to return to this specific area to complete the thought.
This got me thinking whether good enough is ever good enough? After listening to today's podcast, I invite you to email me with your specific thoughts on this potential conundrum. When is good enough good enough?
See omnystudio.com/listener for privacy information.
Today's message reminds us that we all go through times of self-doubt with thoughts of quitting. Mike is the first to tell you that you are in good company when it comes to this "negative" mindset. The remedy he highlights uses the game of golf as the perfect example of hating something just prior to loving the same thing after a little positive input. Take a listen. This is a good reminder.
See omnystudio.com/listener for privacy information.
Today's episode is a bit of a stretch. I'm not going to talk about sales or marketing tactics today. I'm going to remind you of a very important aspect of your life that you probably already know all about. The problem is however, although you know all about it you are doing very little about it.
People will choose to do business with you because of who you are. Therefore, it makes all the sense in the world to take care of yourself both nutritionally and physically.
Today's message simply reminds you to choose your foods wisely while you treat your body more reverently.
The bottom line today is to stretch on a daily basis. You will thank me for this as the years unfold.
See omnystudio.com/listener for privacy information.
This happened to me this past week and I wanted to share this lesson with you before it gets washed away in another week of activity.
I was swimming the other day and was reminded of a friend of mine that I've lost contact with over the years. The trigger came when I heard the word Chicago sung during one of my favorite songs. Every time I hear the word Chicago I think of this gentleman, but I usually leave it at that. On this particular day I decided to contact the man that evening. But as you might've guessed, I failed to do so. (Another bogus example of good intentions going south.)
As luck would have it, the very same man contacted me the following day. What resulted was a very enjoyable conversation, and a date scheduled for me to be a guest on his podcast.
My message today should be clear. I know it has happened to you over the years. When you think of somebody out of the blue contact them... sooner rather than later. Beat them to the punch. I honestly believe that when you think of somebody, they are thinking of you at the very same time.
Good intentions are just that ... good intentions. Be the one who makes the first move and you'll be glad you did.
See omnystudio.com/listener for privacy information.
We have all experienced working with people who by our definition are not necessarily sqaured away. In other words, they are just plain difficult.
In many instances this is because th eperson in question is simply ... a pain in the rear end. Nothing you can do or say will change that. But in most cases, there is a reason why the prson is comiong across in a negative fashion.
In today's episode, Mike will try to shed a little light on the reasons people appear difficult and why it is important not to cross them off your list prematurely. Take a listen.
See omnystudio.com/listener for privacy information.
Nearly 24 years ago I happened upon a percentage that cleared up much of the competitive uncertainty when it came to winning a Gold Medal in The Olympics.
I analyzed the times between a gold medal winner and a skier finishing in 17th place. The differential was a real eye-opener. 1.6% was all that separated first from way back there.
Yesterday I computed another set of numbers and within a few percentage points arrived at the same conclusion. When it comes to accomplished and finely-tuned competitors very little separates one from another. Dare I say .100 of a second in many instances.
Your business is no different. It will be the accumulation of little things that will position you as the4 go-to resource. Take a listen and this will all make sense.
See omnystudio.com/listener for privacy information.
I was reminded this week to not readily accept rejection too quickly. Referencing my success story involving the University of NotreDame and more recently, a recent speaking rejection, I made a second attempt at pursuing an assignment I would very much enjoy having. Second and third effort does not always work, but stopping prematurely never works. As a famous hockey player once reminded us, "You miss 100% of the shots you don't take." (Wayne Gretzky)
See omnystudio.com/listener for privacy information.
In this episode Mike reminds us all how fast time flies and that time itself does not require management. It is you and me and virtually everybody else who needs to determine what is important now and to focus on that one thing.
Mike thenreminds us of the importance of staying visible over time if we want to grow our business by design. One way to do this is to share the information our prospects and clients will finmd to be of interest.
Take a listen. It will prove to be an 8 minute and thirty eight second valuable investment of your time.
See omnystudio.com/listener for privacy information.
This week Mike is going to share his thoughts on how to maintain initial interest when engaging somebody in conversation. Introducing your agenda right out of the blocks is a sure fire way to lose both interest and attention. The secret is to enter the conversation opthers are already having with themselves.
In part two of todays broadcast, Mke will share a few suggestions and reminders omn how to communicate with people more effectively.
See omnystudio.com/listener for privacy information.
Sometimes the people we have to deal withj are you just having a bad hair day. Regardless of our normal, every day disposition we all have a tendency from time to time to display our darker side. In this episode you will be reminded of 10 reasons why even the best of us can come across as difficult people to work with. Once you recognize and understand these shortcomings, you will be in a better position to deal with people who test your servicing skills.
See omnystudio.com/listener for privacy information.
In this week's episode, Mike is going to share a few common "wants" that virtually all customers have in common. A mistake many service providers make is when they assume they know what their customers are looking for. They often times " treat othewrs as they would like to be treated." This was originally referred to as the Golden Rule. The new Platinum Rule suggests that we treat others like THEY would like to be treated.
Take a listen to today's show and this will all start to make sense to you. The logic, as you will soon see, is undisputable.
See omnystudio.com/listener for privacy information.
Please take a moment to send me an email with the topics you would like me to touch upon in 2022. mike@mikemarchev.com
There is a time to study, read, listen to webinars, go on family trips, network, and do everything you can to polish your business skills. That being said however there is also a time to get up and get out into your marketplace thereby increasing your visibility and enhancing your chances of meeting your next client.
I am going to assume for the moment that the year 2021 was the year for preparation. You are now fully prepared and capable of plying your trade in an effort to grow your business over the next 12 months.
It is the year 2022. It is the year we showcase our skills to the world.
See omnystudio.com/listener for privacy information.
It just may be time to sit back and reflect upon all the good you have accomplished this past year. It also makes sense to begin thinking about what needs to be continued, tweaked, added to, and or deleted
One thing is for sure. You are a lot better than you give yourself credit for. Until you schedule time to think about your past year you will continue moving forward in the dark.
In this episode Mike will urge you to find the time before the year is out to draft your next plan of attack while putting an end to any negative behaviors.
See omnystudio.com/listener for privacy information.
In this week's episode Mike is putting his heart on his sleeve and sharing a story that almost Mae him a hypocrite. He almost allowed a technical snag to influence his decision to pursue an interview with another industry professional. Today's message reminds us of the folly of shooting ourselves in the foot based on ego. "Stuff" happens and it will happen to you. The secret is to count to ten when it does, regroup, rethink your options, and get on with business like the professional you are.
See omnystudio.com/listener for privacy information.
Today's episode reminds us that you have not and will not invent anything new when it comes to feeling overwhelmed, lethargic, lazy, lost or less than creative or energetic. We are all in the same boat when it comes to being "human" and exhibiting human responses in time of stress or overload. That being said however, there are ways to limit and minimize these feelings, and you are about to hear exactly how.
See omnystudio.com/listener for privacy information.
There are times when we "out-think" ourselves, and simply do nothing in fear of what may happen or even interpreted. In today's episode I will share a live example of what can happen (and does happen) when you think of somebody out of the blue and make a call. This clip was recorded while I was once again sitting in a shopping mall so the audio may be a bit distorted. I think you will get the message.
I will say it again next week, but let me be one of the first to wish you a very "Merry Christmas."
See omnystudio.com/listener for privacy information.
In today's episode I'm going to share with you a few thoughts that came to me while listening to music. The first example is from a song titled Take It Easy by the Eagles. The line I'm going to highlight says don't let the sound of your own wheels drive you crazy. Often times we allow ourselves to get in our own way. This is just short of madness and is a practice we need to identify and stop.
The second message today feature the artist TAYLOR SWIFT. The key to her success according to me is that she shares her messages in song that resonates with her entire audience. They all can personally identify with her stories and experiences. This is pure genius as well as being a blinding flash of the obvious. To connect with people you have to meet them in their terms.
I think you will see the logic and prudence in today's Mike'd Up Marchev episode.
See omnystudio.com/listener for privacy information.
Today's episode of Mike'd Up Marchev will sound a bit muffled due to my immediate environment. I'm sitting outside of Macy's Department Store watching people pass me by. What I see is myriad of colors, clothing styles, hairdos, (some more colorful than others) sports team paraphernalia, sunglass of all shapes and sizes along with 1000 other clues of one's true personality. I find myself both smiling and scratching my head in amusement and wonderment. "What are some of these people thinking?"
Today's message is intended to remind you that your prospects will be making snap judgments based on their initial visual impression of you. The first visual sighting will largely determine if there will be a second viewing.
And before this episode comes to a close, Mike will remind you of the importance of maintaining a positive demeanor right up until the "last impression."
First impressions are important no doubt, but it is the last impression that they will remember you by.
See omnystudio.com/listener for privacy information.
Today's message stems from an Inc. Magazine article sent to me from a friend. The gist of the message is that little things can prove to be more significant than first imagined. Listen to my slant on the topic before clicking on the link below to reads the article for yourself.
https://www.inc.com/jeff-haden/why-emotionally-intelligent-people-embrace-power-of-partial-favor-backed-by-science.html
See omnystudio.com/listener for privacy information.
It is hard enough today to compete with all options available to consumers today without shooting ourselves in the four by selecting less than effective words. In this episode Mike will call your attention to the simple strategy of "choosing your words wisely." Yeah vs yes; Your welcome vs no problem; How you doin vs how are you feeling today. Are these little things? You bet they are. But in today's competitive environment, it is the little things that soon become the big things. Take a listen to MIke's slant on the topic and you are sure to enhance your repetition in the marketplace very soon.
See omnystudio.com/listener for privacy information.
In this episode Mike had the pleasure of speaking with one of his long time friends and mentors on a subject they both are very passionate about. Call it by any name you choose, but sales is the topic of the day.
Although they do not see eye to eye on every aspect of trading goods and services for money, both Larry and Mike agree that people are the common denominator and trust is the overall objective.
I think you will enjoy listening to Larry's slant on sales and his infectious style of getting his points across. This man knows what he is talking about. Find 30 minutes to listen to today's program.
See omnystudio.com/listener for privacy information.
In today's episode of Mike'd Up Marchev I am going to rewind the clock to an interview I had with a very successful salesman and friend of mine, Larry Finkelstein. Larry has bought and sold a number of companies during his career and I have always heeded his sage advice when it came to building my own client list. In today's episode Larry will touch on the importance of building a working database and differentiating oneself from the competition. He will also touch on the importance of niche marketing.
The saying "what was old is new again" holds true in the selling profession today more than ever. Rather than seek the next flavor of the week, it often proves to be more prudent to resort back to the basics and fundamentals of working with people.
I think you were going to enjoy today's episode.
See omnystudio.com/listener for privacy information.
In this episode Mike shares a recent disappointment after devoting 18 months of focused training. You can do everything right when pursuing new business and still come up empty. The secret? Climb back on the horse and keep on riding.
Simply wanting success won't do it. You must work hard and continue working. And still, sometimes that is not enough.
See omnystudio.com/listener for privacy information.
In today's episode Mike will be sharing a success story from one of his Inner Circle members. A few unsolicited letters offering to share a few important travel statistics at scheduled meetings in her community resulted in two immediate speaking opportunities. There is no better way to openly and freely display one's professionalism, knowledge, personality and sense of humor than speaking in public. Take a listen to today's reminder before you sit down and begin crafting your own letters offering your speaking services.
See omnystudio.com/listener for privacy information.
Today's abbreviated message reminds us to stop, pause and listen to what others have to say. Mike references a Buffalo Springfield tune from the 60's titled "FOR WHAT IT'S WORTH."
He cites a phrase that says, "Everybody is carrying signs saying hooray for our side." This clearly infers that people are solely interested in their own opinions and have little patience or interest in changing their minds.
It was true 60 years ago and it is true today. Take a listen and I think it will all make sense.
See omnystudio.com/listener for privacy information.
We can learn a lot by studying how other industries do things. In today's episode Mike shares an example of just 1/30 travel professionals seized an opportunity to learn from a non-competing industry. The common denominator in sales is the fact that we are working with people. This infers that we can learn and benefit from the experiences of others regardless of their industry.
To paraphrase a quote from Merlin Olsen, "If I am not learning and my competitor is, when we meet, they will beat me." Keep learning. Keep studying. Keep asking others how they do things.,
See omnystudio.com/listener for privacy information.
Today's episode reminds us of the importance of taking full advantage of the help, support and assistance that is available to us. Being "tunnel-visioned" often gets in the way of our doing the smart thing at the right time. We all need help to succeed in business today and minimizing the assistance we receive from those who care about us is a major mistake. Take a listen to today's Corvette example and I think you will see exactly what I am talking about.
See omnystudio.com/listener for privacy information.
In today's episode of Mike'd Up Marchev, Mike is going to remind you of the importance of getting into and staying in motion. We have never experienced the challenges we all face on a daily basis and it will be our emotional intelligence that sees us through the hard times.
One thing is sure. If you don't keep moving forward you will never drive at your own personal destination. As Mike's college football coach yelled, "If you don't know who to hit, hit somebody."
Ladies and gentlemen, if you are not sure what to do next, do something. Your simple action will lead to another... and then another.
See omnystudio.com/listener for privacy information.
In this episode of Mike'd Up Marchev you will be introduced to a new way of framing sales in such a way that makes it less intimidating. The popular phrases once associated with sales included closing the sale, overcoming objections, and up selling. Mike will remind you that the negative definitions historically associated with salesmanship no longer pertain to you and your business. Selling is an honorable profession and after listening to today's episode you are bound to feel better about yourself while seeing salesmanship in a different light.
See omnystudio.com/listener for privacy information.
There are many ways to succeed and there are just as many ways to fail when it comes to growing a business in today's competitive environment. In today's episode, Mike is going to remind you of a guaranteed path to failure. The reference in today's episode is that a failure does not have to be permanent. It is time that we all play an active role in building our businesses to the level that brings satisfaction and remuneration to our businesses. I think you will both enjoy and benefit from today's message.
See omnystudio.com/listener for privacy information.
It has been said that first impressions are lasting. I believe that fist impressions are VERY important but it is the last impression that is lasting.
That being said, in today's episode I want to give two examples of how easy it is to make a good first impression. Then it is up to you to maintain that first good impression over time. Take a listen.
See omnystudio.com/listener for privacy information.
In today's episode of Mike to my shed, Mike is going to clearly show you how to become a more interesting person my leaving your self interest behind and pouring a little fuel on other peoples stories. He will also call your attention to the fact that talk is very expensive, and he expects you to prove this lesson for yourself the very next opportunity that presents itself. It may sound very cold when Mike remind you that very few people really care about you and your experiences. Their favorite sound is the sound of their own voice, and the more you can get them talking about themselves, the more interesting you will become. I think he will enjoy today's program.
See omnystudio.com/listener for privacy information.
Sometimes we can accomplish more by doing less. Sometimes we need to give ourselves a little space to better prepare ourselves for the challenges that confront us on a daily basis. In today's episode of Mike up Marchev I will be introduced to the sage advice that it is perhaps in your best interest to simply "back off."
See omnystudio.com/listener for privacy information.
Today's episode of Mike'd Up Marchev focuses on the very important concept of confidence.
In today's session Mike will bring you full circle from the experience he had watching a children's dance recital to the importance of having confidence in your abilities when building a business.
Very few things are more debilitating than a lack of confidence when trying to establish relationships based on truth and honesty in today's competitive environment.
I think you'll enjoy today's episode as you envision a cadre of young people dancing "like nobody's watching."
See omnystudio.com/listener for privacy information.
There is no question about it. Enthusiasm is an important ingredient for success in a watered down, "whoa is me" world. Give me a person with a bounce in their step over the guy or gal who walks around as if they feel they are being persecuted. Take a few minutes to listen to this week's episode and I am betting your life will improve as a result. Don't believe me? Take a listen and see for yourself.
See omnystudio.com/listener for privacy information.
Putting off important tasks until "someday" is a recipe for disaster. If not disaster, it certainly is not the shortest path to a successful future. I will agree it is the easiest response for scheduling a difficult assignment. In this episode of Mike'd Up Marchev . you will be given a challenge. You will be asked to pick a date out ion the near future as a deadline to achieve a formidable task you have been putting off. This may sound easy, but you will soon see it will test your discipline. The good news is you will feel so good about your progress you might make this a weekly habit. Game on. Take a listen.
See omnystudio.com/listener for privacy information.
In this weeks podcast Mike is going to share with you a few lessons he learned while competing in the Gulf Coast 70.3 Ironman Triathlon competition. The good news is that Mike finished the swim and the bike elements of the race at age 72. The bad news is that severe cramping coupled with muscle knots prevented him from finishing the race. In racing lingo this is referred to as DNF, or did not finish.
The two lessons Mike will share with you today involves (1) proper training and (2) the importance of replenishing lost calories. He specifically reminds you that you are in a daily endurance race of your own and it is imperative that you to treat yourself accordingly. I think you will enjoy today's episode.
See omnystudio.com/listener for privacy information.
What would you do if you knew you wouldn't fail? That is the main topic of today's Mike'd Up Marchev episode. The answer is that you would attempt and accomplish a great deal if you removed the fear factor from your daily thought process.
Mike also reminds you today that you will be the same person you are today one year from today except for the books you read and people you hang out with. You will be challenged to read more good books and decide to spend your time with proactive, upbeat people.
You don't want to watch life pass you by while sitting in the stands. You want to be out on the field getting your uniform dirty.
See omnystudio.com/listener for privacy information.
This week's episode of Mike'd Up Marchev reminds the listeners that it is okay to use ideas, proposals, presentations and past products again. By simply bringing them up to date and perhaps making a few pertinent edits, you can avoid reinventing the wheel while attempting to land a few new accounts. This is another true story taken from Mike's arsenal of experiences. This one happened to end up as a "winner."
See omnystudio.com/listener for privacy information.
First impressions are very important. It is the last impression we make however, that sticks in the mind of our audience. Don't get lazy and let your guard down until you are out of sight and it is time to move on. Also, as a bonus reminder in this episode, Mike will remind you of the Three-Part Ritz Carlton Credo that is responsible for their unquestioned leadership in the customer service category.
See omnystudio.com/listener for privacy information.
This week's episode of Mike'd Up Marchev introduces you to the acronym "LIA." These three letters stand for listening, internalizing and acting.Two additional messages follow Mike's take on "LIA" reminding you that each second/minute counts and is important in and of itself. The necessity for learning to say "no" wraps up this week's episode and has a lot to do with your mental health.
See omnystudio.com/listener for privacy information.
There is no better feeling than knowing that you were the right person for the job at this very moment. Where a lot of travel professionals go wrong is when they spend too much time wishing, hoping, dreaming, and praying that their future will be kind to them. As cozy as this may sound, none of these practices replace determination, commitment, and action.
In this episode Mike talks about hey three word mantra that will mentally see you through the hardest of situations. Those three words are "I've got this."
Just saying these words is not enough. You must put in the time, the effort, the practice, the study, the research, and continuous repetition if you were going to know in your heart that "you indeed have got this."
Take a listen to today's episode titled You've got this.
See omnystudio.com/listener for privacy information.
A recent injury was the catalyst for this weeks episode of Mike'd UP Marchev. Trying to get back in shape too quickly in order to compete in an upcoming 70.3 Ironman Triathlon created a situation which I can say is most unpleasant at best. While seeking professional guidance in attempt to salvage the last six months of tedious training, I wear reminded once again of the importance of BALANCE. In this week's episode I will call your attention to the need for you to keep yourself balanced while continuing to strengthen your business.
I hope my analogy works for you and you benefit from listening to today's message. Drop me a line at mike@mikemarchev.com and tell me if I either hit or missed the mark today.
See omnystudio.com/listener for privacy information.
Fasten your seat belts because today's episode of Mike'd Up Marchev has over 50 minutes of solid, entertaining and career changing information. From petting puppy dogs to celebrating your accomplishments, Mike is going to have you riveted to your chair in anticipation of his next thought track.
From press release ideas to brand enhancement; from follow up to nutrition; from interpreting the decision matrix to identifying the next big thing, this single episode will cover all that ground ... and more.
Time is of the essence. Let's listen to this week's Mike'd Up and take notes.
See omnystudio.com/listener for privacy information.
In today's episode of Mike'd Up Marchev Mike is going to share two ideas that surfaced in the past week. The first stems from a gift he recently received. It was a book that stimulated his thinking as it relates to his "next" book. His new title will sound something like "100 Bedtime Stories For Travel Professionals Interested In Honing Their Selling Skills."
The second topic covered in this week's episode involves a reminder of there importance of taking action if you want to see a difference in your life.
Although he often takes a circuitous route in getting his messages across, Mike hits two more nails squarely on the head this week. Take a listen ... and then do something.
See omnystudio.com/listener for privacy information.
Mike has just returned from conducting a 10-day Mastermind Retreat in Cancun, Mexico. Along with Stuart Cohen, the boys met with 22 proactive travel professionals for two separate sessions of three days each to zero in on the challenges, issues, problems and concerns of travel entrepreneurs as they begin to exit the Covid -19 conundrum. The bottom line indicates that good news is just ahead.
One of the topics discussed during the retreat was the all too common practice of PROCRASTINATION. In today's episode Mike will share some of his personal feelings on this potentially debilitating topic.
See omnystudio.com/listener for privacy information.
Today's episode is coming to you from Cancun, Mexico. After a year of cancellations our Mastermind Owners Retreat is finally taking place at The Grand at Moon Palace. And what a beautiful place it is. Our group of professional travel agents is in our third day of collaboration and although the occupancy rate of the hotel may be low, the energy in our meeting room is at the highest level. We remain masked and socially distanced but the staff could not be more accommodating.
Yesterday the topic of motivation was raised and I thought of my spinnaker story. That's when I thought I would share the story with you today before heading down to the meeting room. The fact that it is 5:30 am may explain the haziness in my voice. I am pretty sure you will still get the full value of my message.
See omnystudio.com/listener for privacy information.
In today's episode of Mike'd Up Marchev you are going to be introduced to a number of individual reminders which will have you thinking in the right direction. From thinking before you speak, to getting other people talking, in his easy to listen to down to earth delivery Mike is sure to keep your attention.
See omnystudio.com/listener for privacy information.
Michael McDowell was the winner of this year's Daytona 500 NASCAR race after fourteen tries. It took all 200 laps coupled with a last minute pile up. But he finally won by being in position to win.
We have come to understand that the "favorite" does not always win. But in more instances than not, the winner has always been in position top win when the opportunity presented itself.
In this week's episode Mike reminds us through example that being I position to win should be our number one objective. That is all we can do. Then we simply allow the cards to fall where they may.
Congratulations Michael McDowell. You are the winner.
See omnystudio.com/listener for privacy information.
In this episode Mike Marchev Mike is going to call your attention to the huge opportunity that exist today as a result of the fast-paced world we are living it. People have become frazzled, irritated, disoriented, and fed up with what has transpired in the last 12-months. You can blame it on the pandemic, American politics, or the weather. You can blame it on anything you want. But the truth remains that there is a huge opportunity for you to position yourself as something special when it comes to small business professionals. Your competition is fast becoming torpid. (Look it up.) Mike concludes this weeks episode by reminding you for the umpteenth time to get up, get out, and make more people glad they know you.
See omnystudio.com/listener for privacy information.
Today's episode features a candid interview with Royal Caribbean's Vicki Freed who happens to be one of the most refreshing voices in the industry. As you will soon realize, Vicki is the "real deal." Among her sage advice was the reminder that all "red" lights eventually turn "green" and that with patience, we will all see daylight at the other end of this dark and long tunnel. Listen to Vicki's take on the industry and you will once again become excited about the future.
See omnystudio.com/listener for privacy information.
In this week's episode I decided to share my thoughts on the first two letters of the Salesman's Alphabet. Letter "A" stands for authenticity and Letter "B" stands for bogus. There are more reminders like these as we work through the alphabet. Let me know if you want to move onto more letters in he coming weeks. Mike@mikemarchev.com
See omnystudio.com/listener for privacy information.
In this episode Mike shares his candid thoughts on how proper and diligent training builds confidence which leads to polished and highly respected skills. The sad truth is that too many good people allow their mind to entertain negative self-talk resulting in their quitting too soon.
Mike underscores the absolute need to avoid being tentative without appearing obnoxious or overbearing. The following six minutes could significantly alter your thinking for the good moving forward.
See omnystudio.com/listener for privacy information.
In this episode I chatted with Dr. Rob Gilbert from Montclair State University. We discussed various sales lessons gleaned from watching this Netflix "best watched" program. The story involves a young girl who later becomes more than just proficient at the game of chess. (Watch it if you can.) The sales lessons are numerous and Dr. Rob kept this interview fun and lively. Check it out.
We decided to discuss "The Natural" with Robert Redford in a future podcast. There are also a number of sales lessons one can learn from watching that movie. Stay tuned!
See omnystudio.com/listener for privacy information.
It has been said many times over the years that it is not as much what happens as it is how you respond to what happens. It is important during times of change and challenge that we keep things in perspective. In today's episode Mike features Scotland's famous Tattoo Military Festival as an example of keeping your thinking in check.
Then Mike draws your attention to the concept of "potential." What once was considered admirable could soon turn into an insult if not acted upon in time.
See omnystudio.com/listener for privacy information.
Today's episode reminds us that "these are the good ole days" regardless of the shenanigans going on in the world. It appears that there is finally some light at the end of the COVID-19 tunnel and people will soon be planning their next get-away. Mike draws your attention to the fact that your volume of activity may not be the answer.Your success will come as a result of the effectiveness of each of your contacts with your targeted audience. Although he uses a swimming analogy you will clearly see how this pertains to you and your business.
See omnystudio.com/listener for privacy information.
Announcing an upcoming event too early can often result in a less-than-attractive registration. In this episode Mike introduces the benefits of delaying the launch of your program's registration until "the table has been adequately set." There is a book written by Jeff Walker titled LAUNCH that walks the reader through the entire process. A recent experience by Mike trying to register for an upcoming Ironman 70.3 Triathlon was the catalyst for today's reminder.
See omnystudio.com/listener for privacy information.
There is an old saying that reminds us that first impressions are lasting. Well I happened believe that first impressions are very important but it is the last impression that is lasting.
That being said, your first impression often is that of your voice without any body language to support your message. Therefore the tone, inflection, volume, word selection, pauses and modulation can spell the difference between your next client and a passer-by.
In this episode Mike shares a recent experience he had with a small business entrepreneur which is very much worth listening to if you have any desire whatsoever to remain in business over the long haul.,
See omnystudio.com/listener for privacy information.
The sales letter has become a lost art. But not unlike many business-building tools, it just might be time to reintroduce this strategy back into your arsenal of selling tools. A good letter is one that gets opened, gets read and induces some form of action or response. In short, the proof is in the pudding. In this episode, Mike will remind listeners of a few elements required to put the odds in your favor. He also urges the listener to send more "Flyer" letters designed to stimulate future action.
See omnystudio.com/listener for privacy information.
Mike is going to share a true experience with you that underscores the importance of making a good first impression. Although today's example deals with a restroom in a coffee shop, the lesson transcends all industries and most businesses. The first step is to "get them in the door."
A second lesson reminds us of the importance of "striking while the iron is hot." Mike will remind you that procrastination is a killer and "he who hesitates is lost." I think you will identify with both messages today. Take a listen.
See omnystudio.com/listener for privacy information.
In today's episode, Mike uses his personal experiences with flying airplanes and captaining sailboats as model pictures reminding us of the importance of planning, thinking and preparing for what is to come next. Chasing the nose is a strategy of futility. Getting out in front, and sculpting a "what's next" attitude will see you smiling from here on out.
See omnystudio.com/listener for privacy information.
Mike touches on two important topics today. The first reminds us of the simple 4-step system for accomplishing more. You will soon see that this is not rocket science but the logic behind this 4-step approach will soon have you achieving more in very short order.
Mike will also throw a question in your direction that will probably set you back on your heels and have you scratching your head in thought. "Are you willing to pay the price?" That's it. Once you can honestly answer this question in the affirmative you will be well on your way toward future achievement.
See omnystudio.com/listener for privacy information.
In today's episode, Mike reminds his audience that they probably already know everything they need to know in order to succeed. The human short-coming involves forgetting what has worked in the past and continuing to provide the basic tenants to your daily activities.
Mike equates our lives to the swinging motion of the sine wave. He calls your attention to Dr. Seuss and his famous book titled "Oh! The Places You'll Go" and strongly suggests that you pick up a copy as quickly as possible.
The table is set for your future success. It is up to you to grab a seat at the table.
See omnystudio.com/listener for privacy information.
In this special episode Mike interviews old time friend and industry magazine editor Jeff Gayduk. Always respected, always candid but honest as the day is long, Jeff shares his personal experiences regarding group travel as it is picking up momentum again. This interview was short, on point and meaningful. Tune in.
See omnystudio.com/listener for privacy information.
Heaven knows there is not a shortage of ways to go to market these days. But perhaps one overlooked, low stress and high return method is the personal interview. In this week's episode Mike shares a recent tip from a professionals speaking coach and suggests that you consider sampling this strategy for yourself. Mike feels the results will pleasantly surprise you and you just might turn this into a regular activity.
See omnystudio.com/listener for privacy information.
In this week's episode Mike will share his thoughts on the power of words. By simply changing a word, or adding a few more your sincerity and meaningful relationship development can be significantly enhanced. "Luv ya," "No problem," "How ya doing?" "Thanks," and "Yeah" can be improved upon with very little effort. The next eight minutes can impact your future by simply focusing on the words you choose.
See omnystudio.com/listener for privacy information.
Sometimes shear tenacity and old fashion grit and determination aren't enough to get the job done. Many of today's worthwhile accomplishments come as a result of doing the right things at the right time. "Timing" is as important today as ever. In this episode, Mike will share a true story involving a bunch of determined flies and their failure to accepting an easier path to freedom. Sound bazaar? Take a listen and it will all soon make sense.
See omnystudio.com/listener for privacy information.
When you meet people for the first time only three outcomes can result. People can feel better having met you. People can feel worse having met you. And people have no feelings one way or the other; you make no impact whatsoever. The obvious strategy for starting new and meaningful relationships is to put people at ease and get them feeling comfortable while in your presence. In this episode, Mike will point you toward a winning strategy when meeting people for the first time.
See omnystudio.com/listener for privacy information.
There is a natural reciprocal phenomenon that we all have a tendency to like the people who like us. In this episode, Mike shares his experiences with his first girlfriend. His biggest challenge was to find out who she was once he found out he had a girlfriend. Sixty-one years later you can still hang your hat on this single message. In order to be considered “interesting,” you first must become “interested.”
See omnystudio.com/listener for privacy information.
Some answers come more easily than others. While many initial unknowns simply require a little more information. In this episode Mike uses his early morning crossword puzzle ritual as a business model you can take to the bank. With no clear explanation at hand, some problems simply require a little more “air” before you arrive at a working solution. Take a listen and then consider attacking tomorrow’s USA Today’s Crossword Puzzle. Do it twice; once to fill in the boxes. The second time to internalize each and every answer.
See omnystudio.com/listener for privacy information.
We often assume prospects understand the benefits we bring to the relationship. In most instances, this is simply not the case. A little reflection now and then helps clarify our value in our own minds first. Then, and only then can we present the true picture to prospects. In this episode, Mike cuts right to the crux of the matter and helps you define your answer to "Why should I want to know you?"
See omnystudio.com/listener for privacy information.
There are over 7 billion people on our plant and you and I can segment them into just two categories. In this episode, Mike will share with you his most often repeated message from over 35 years of sharing sales and marketing reminders. This is a deep as Mike gets so you won't want to miss this week's podcast. With a population of over 7 billion people, you can separate them all into just two categories. Take a listen.
See omnystudio.com/listener for privacy information.
Meeting people for the first time can either help or hinder future relationships. In this week's episode, Mike will call your attention to the three questions "strangers" will be asking themselves having been introduced to you for the first time. Once you prepare yourself for these three questions you will be well on your way to more working relationships. (And this is not being filmed with a green screen.)
See omnystudio.com/listener for privacy information.
Today's podcast has two messages. The first one reminds us of the importance of shedding our useless baggage. Mike refers to this as "Dropping our rocks." We can't afford to put up with any negative behaviors that are not contributing to our success.
In Part Two Mike reminds us that more often than not the first person to respond to an inquiry will enjoy the fruits of their effort. There is no such thing as Big Shots. Answer the phone like you are glad people are taking the time to call you.
See omnystudio.com/listener for privacy information.
In this episode, Mike puts his heart on his sleeve and shares a moment of realization that came to light during a memorial service of all places. I guess the hidden message here is to live life like you are dying but as long as you are here, why not make a difference. Bring something of value to others and enjoy the entire experience.
See omnystudio.com/listener for privacy information.
The analogy of digging a hole in order to find oil is highly pertinent to any industry. There comes a time were the planning must come to a rest and action take its place. In this episode of Mike'd Up Marchev Mike reminds us that sometimes it is wise to READY - FIRE - AIM. Procrastination is the one word you want to delete from your vocabulary in competitive times like the one we are all currently experiencing.
See omnystudio.com/listener for privacy information.
The hard and true fact is that nobody likes to be sold to. Salespeople, in general, have a poor reputation described with words like manipulative, aggressive, dishonest, pushy, fast-talking, and self-centered. For true sales professionals, nothing could be further from the truth. Our only objective is to help people. Listen to an archived recording of Mike sharing his views on the secret to more sales ... "Stop trying to sell."
See omnystudio.com/listener for privacy information.
We oftentimes overlook the obvious. Pursuing opportunities at the expense of focusing on what is important is an error too many entrepreneurs make on a daily basis. Take a moment to reintroduce yourself to clients who may begin feeling that you are taking them for granted. Listen to a major mistake Mike made during his early years selling electronic compnents.
See omnystudio.com/listener for privacy information.
Today's episode features the effectiveness of "second effort." Listen to how Mike became accepted to the University of Notre Dame with poor SAT scores and poor class ranking. After being officially rejected, Mike wrote three letters before receiving a spot in ND's class of '71. (After being accepted, he decided to go to The University of Massachusetts. Another lesson entirely.) This is an important lesson worth internalizing.
See omnystudio.com/listener for privacy information.
Service excellence is a given in these competitive times. But competence alone does not ensure a profitable future. Do not sell likability short. People will continue to gravitate towards those they feel comfortable around. All things being equal, people will do business with people they like.
In this week's short reminder listen to one of Mike's true stories of how he managed to feed his family for many years based on the "likability" factor.
See omnystudio.com/listener for privacy information.
Once you understand the importance of these three percentages as they relate to establishing business relationships you will be lightyears ahead of your competition. The truth is you will soon be riding these percentages straight to the bank.
See omnystudio.com/listener for privacy information.
It is your responsibility to remain visible in the eyes of your prospects and clients without coming across as being too aggressive, pushy, or manipulative. The Rule of 7 is a good guide to ensure you remain top-of-mind without overdoing it. This simple rule will position you as the go-to resource when it is time to travel again.
See omnystudio.com/listener for privacy information.
You will be the same person you are a year from now except for the people you hang out with and the books you read. Bobby Dylan sang it in the '60s and it is just as true today. If you don't start swimming you will soon sink like a stone. Is it time for a little "change?" You bet it is.
See omnystudio.com/listener for privacy information.
Mike's introductory marketing lesson on the power of eye contact and how you may not be as good at it as you think!
See omnystudio.com/listener for privacy information.
Introducing Mike Marchev's newest media outlet for his quick practical business and marketing skills. Get to know Mike briefly and what to expect from his weekly dose of encouragement and business pointers.
See omnystudio.com/listener for privacy information.