AnalyticsToday Podcast: Recent Episodes
Jeremy Roberts and Sameer Khan
AnalyticsToday is a podcast focused on Big Data and Analytics and the latest trends in the digital world. Hosted by Jeremy Roberts and Sameer Khan.
In this show Dr. Jeremy Roberts, Sameer Khan, and show guest Jason Zimmerman discuss the role of AI in human authenticity and how to protect the human element.Key Points:AI is changing business, but authenticity is essential.Blind automation risks losing trust and connection.The goal: Balance AI efficiency with human influence.AI automates, analyzes, and generates, but lacks genuine experience.AI struggles with intuition, judgment, and emotional intelligence.Trust is built through real human interactions.Use AI for "Quantum Delegation" to remove operational friction, focus on high-value work.AI amplifies decisions, it doesn't replace them.AI can't replicate intangibles like body language, trust, and emotional intelligence.AI predicts, but lacks accountability.Successful companies automate strategically, not fully.Use AI to remove friction, not human connection.Influence relies on human presence, which AI can't replicate.Focus on AI-enabled influence, not AI-controlled influence.Ensure AI enhances work, rather than diminishing impact.Support the show: https://www.patreon.com/analyticstodayFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Subscribe to our free AI to ROI newsletter: https://solvewithai.substack.com/Consult with us: https://www.solvewithai.co/
Jeremy and Sameer are back after their sabbatical with the latest episode of the Analytics Today Podcast. As we step into 2025, the digital, data, and AI landscape is evolving faster than ever. In this special episode of Analytics Today, we unveil our top 10 predictions that will shape the future of technology, business, and innovation in the coming year. From the maturing of generative AI to the mainstream adoption of digital twins, we explore the groundbreaking trends poised to revolutionize industries.Discover how AI-driven personalization will transform customer experiences, why hyper-automation will become the go-to strategy for businesses, and how sustainability data will redefine decision-making. We also dive into emerging challenges, like the growing focus on AI regulation and the tightening grip of data sovereignty across the globe. Whether you’re a business leader, data enthusiast, or tech visionary, this episode is packed with insights to help you stay ahead of the curve.Tune in as we analyze these trends, their potential impacts, and what they mean for your organization. Don’t miss this annual tradition where we predict the future and give you the tools to prepare for it. Ready to unlock the key trends of 2025? Hit play now!Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732www.analyticstodaypodcast.com
In this episode of Analytics Today, co-hosts Dr. Jeremy Robertson and Sameer Khan welcome Carl Livadas, a distinguished technology leader and CTO of Sojern. Hailing from a robust academic background at MIT and extensive experience in cybersecurity at Intel Research and BBN Technologies, Carl shares his journey from researcher to tech entrepreneur. Here are five key takeaways from this episode of "Analytics Today" with guest Carl Livadas:Insights into Transitioning from Academia to Tech Leadership: Carl shares his journey from an academic background at MIT to becoming a CTO, highlighting the value of adapting research skills to meet the fast-paced demands of the tech industry.Understanding the Role of AI and Machine Learning in Advertising: Carl explains how Sojern uses AI to optimize online advertising efficiency, offering a deep dive into cross-channel optimization and the balance between exploration and exploitation in ad spending.The Importance of Privacy in Online Advertising: Discussion on how the advertising industry is evolving with privacy regulations and how technologies like AI can help balance effective marketing with consumer privacy.Leadership Philosophies for Technology Managers: Carl emphasizes the importance of team dynamics, supporting individual growth within the team, and strategic planning for organizational development.Career Advice for Aspiring Tech Leaders: Carl provides actionable advice for professionals aiming for C-level positions, stressing the importance of following one's passion, choosing the right environment, and building a supportive and effective team.Support the Show.Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www.strategystack.iowww.analyticstodaypodcast.com
In this episode of Analytics Today, co-hosts Dr. Jeremy Robertson and Sameer Khan welcome Carl Livadas, a distinguished technology leader and CTO of Sojern. Hailing from a robust academic background at MIT and extensive experience in cybersecurity at Intel Research and BBN Technologies, Carl shares his journey from researcher to tech entrepreneur.
Here are five key takeaways from this episode of "Analytics Today" with guest Carl Livadas:
- Insights into Transitioning from Academia to Tech Leadership: Carl shares his journey from an academic background at MIT to becoming a CTO, highlighting the value of adapting research skills to meet the fast-paced demands of the tech industry.
- Understanding the Role of AI and Machine Learning in Advertising: Carl explains how Sojern uses AI to optimize online advertising efficiency, offering a deep dive into cross-channel optimization and the balance between exploration and exploitation in ad spending.
- The Importance of Privacy in Online Advertising: Discussion on how the advertising industry is evolving with privacy regulations and how technologies like AI can help balance effective marketing with consumer privacy.
- Leadership Philosophies for Technology Managers: Carl emphasizes the importance of team dynamics, supporting individual growth within the team, and strategic planning for organizational development.
- Career Advice for Aspiring Tech Leaders: Carl provides actionable advice for professionals aiming for C-level positions, stressing the importance of following one's passion, choosing the right environment, and building a supportive and effective team.
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Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
Consult with us: https://www.strategystack.io
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In this episode, we delve into the challenges and opportunities facing B2B sales in today's rapidly evolving digital landscape. We discuss the impact of big data analytics and the rise of sales technologies. Our special guest, Simon Severino, shares his expertise on driving sales efficiency and effectiveness through strategic innovations.The B2B Sales ChallengeSameer outlines the primary challenges facing B2B sales, including the complexity of sales environments, the proliferation of sales tools, and the difficulty in aligning data and processes. The conversation underscores the importance of streamlined operations in overcoming these hurdles.Guest Spotlight: Simon SeverinoSimon Severino shares his journey from philosophy student to CEO, emphasizing the role of curiosity and innovation in his career. His story illustrates the transformative power of embracing change and pursuing one's passions in the world of business.Strategy Sprints: A Strategy Business Consulting companySimon explains the philosophy behind Strategy Sprints, focusing on rapid iteration, personalized strategies, and leveraging technology to enhance human creativity. He highlights how Strategy Sprints empowers businesses to reclaim time and achieve soaring sales figures.Fostering Innovation and Balancing Business DemandsThe discussion turns to strategies for fostering innovation within organizations and balancing the myriad demands of running a business. Simon advocates for simplification, delegation, and focusing on one's core strengths to drive growth and innovation.Key TakeawaysAgility and adaptability are crucial in navigating the complexities of B2B sales.Technological solutions like Apollo AI can significantly enhance sales efficiency and effectiveness.Personalized strategies and leveraging one's unique strengths are essential for fostering innovation and achieving business success.Simplification and delegation are key strategies for managing the demands of business leadershipSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www.strategystack.iowww.analyticstodaypodcast.com
Welcome to our deep dive into why B2B Marketing Managers need to be judicious with Generative AI technologies. As AI reshapes the marketing landscape, understanding its strategic application becomes crucial.Content Overview:The rapid adoption of Gen AI technologies like ChatGPT has transformed business operations, with a significant impact on sales and marketing strategies.Despite the enthusiasm, many companies face challenges in integrating these tools effectively, raising concerns about ROI and tool utility.Key Takeaways:Purpose-Driven Tool Selection: Avoid the clutter of redundant tools by ensuring each AI solution aligns with specific marketing objectives and delivers tangible benefits.ROI-Centric Investments: Focus on Gen AI tools that offer measurable returns, emphasizing the importance of trials and performance reviews to ensure cost-effective marketing strategies.Seamless Integration: Opt for AI tools that complement and enhance your existing tech stack, ensuring smooth data flow and efficient team collaboration.Scalable Solutions: Match your AI tool investments with your business growth trajectory to avoid underutilization or overwhelming your marketing infrastructure.User Adoption: Prioritize tools that your team can easily adopt and utilize, investing in training and development to maximize tool effectiveness.Conclusion: Strategic selection and implementation of Gen AI tools can significantly enhance B2B marketing efforts. It's not about having the latest tech, but the right tech that aligns with your business goals.Support the show: https://www.patreon.com/analyticstodayFollow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732Consult with us: https://www.strategystack.iowww.analyticstodaypodcast.com
Dive into the world of Generative AI (GenAI) with our latest podcast episode, tailored for companies looking to harness the transformative power of GenAI. We uncover the complexities, highlight common pitfalls, and offer a roadmap to successful implementation.What You'll Learn:The Pitfalls of Going "All-In": Discover why a full-scale, unstructured approach to GenAI might lead to increased costs, complexity, and unwelcome technical debt.Isolation vs. Integration: Understand the limitations of departmentalized GenAI efforts and the importance of a cohesive strategy for long-term success.The Challenge of Big Transformations: Learn why focusing solely on large-scale GenAI projects can delay value realization and how to navigate this challenge.Recommendations:Strategic Phased Approach: We discuss the merits of starting with a Proof of Concept (PoC) to smoothly integrate GenAI into your business operations, minimizing risks and setting the stage for organization-wide deployment.Building a Center of Excellence (CoE): Learn how establishing a CoE can centralize GenAI capabilities, enhance collaboration, and significantly improve the Total Experience (TX) across your organization.Optimization and Data-Driven Success: Discover how prioritizing GenAI for optimization and data-driven outcomes can lead to immediate benefits and set a foundation for future growth.Real-World Insights:This episode is packed with actionable insights, practical advice, and forward-looking strategies to help your midsize enterprise navigate the GenAI landscape.Conclusion:We wrap up with key takeaways, actionable steps for implementing our recommendations, and a look into the future of GenAI.Don't miss this in-depth exploration of GenAI challenges and strategies. Subscribe, like, and hit the bell icon to stay updated on the latest insights that can drive your business forward!Consult with us: https://www.strategystack.ioSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts orleave us a review on iTunes:https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732www.analyticstodaypodcast.com
Introduction:Welcome to another episode of Analytics Today podcast show. Today, we will share how to be an actionable digital leader in 2024.You can watch us on Youtube: https://youtu.be/-2uGjSg0j0UHere are the show notes:Discussion Highlights:Job Market Trends and Observations:Insights into the current job market.Skepticism about media reports versus real-world experiences.The paradox of layoffs amidst company profits.Leadership Challenges and Strategies:The dilemma facing leaders in large companies regarding hiring and layoffs.The importance of honesty and loyalty in corporate leadership.Focus Topic - 2024's Seven Key Strategies for Success:Target audience: Leaders in organizations managing digital transformation work.Emphasis on leadership, upskilling, and organizational disruption.Strategy 1: Embrace Emerging Technologies:The necessity for digital leaders to stay updated with technologies like AI, blockchain, quantum computing.The balance between early adoption and thoughtful implementation.Examples of different organizational approaches to new technologies like GenAI and ChatGPT.Strategy 2: Fostering a Culture of Innovation:Encouraging employees to learn and innovate.Google's model of allowing employees to spend time on personal projects.Strategy 3: Invest in Talent and Training:Importance of upskilling existing workforce.Allocating budgets for employee skill development.Strategy 4: Implement Agile and Flexible Work Practices:Agile methodologies in different organizational contexts.The shift towards flexible working environments post-COVID.Strategy 5: Prioritize Customer Experience:The transformation of customer experience in the digital age.Examples of personalization in customer service (e.g., Netflix).Strategy 6: Improve Cybersecurity Measures:The increasing importance of cybersecurity in the age of accessible AI.Strategies for empowering employees to recognize and mitigate cyber threatsStrategy 7: Drive Sustainability Through Digital Initiatives:Leveraging digital transformation to support sustainability in business.The role of digital initiatives in reducing carbon footprint and promoting sustainable practices.Importance of adopting sustainable practices in the workplace and their impact on the community.Closing Thoughts:Reflection on the seven strategies for transformational success in 2024.Emphasis on proactive implementation of these strategies within organizations.The role of leadership in driving these changesSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts orleave us a review on iTunes:https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732www.analyticstodaypodcast.com
🎙️ New Podcast Episode Alert! 🎙️In this week's episode, we are back again with our special annual predictions show. First, we will review how we scored on 2023 predictions then we will dive deeper on 2024 predictions. Starting this year we are going to start having AI as a special topic in addition to digital and data. Here is what we will cover:🔵 Personalized Customer Experiences through AI 🔵 Voice Search Optimization Advancements 🔵 Augmented Reality in Retail Marketing 🔵 Role of Data in Influencer Marketing 🔵 Integration of AI in Sales Automation 🔵 Video Marketing Evolution 🔵 Omnichannel Marketing Future 🔵 Growth of Social Media as a Sales Channel 🔵Changes in Customer Data Privacy 🔵 Growth of Interactive ContentTune in and gain insights to ensure your projects are on track for success. Don't miss out, hit that play button and learn everything that's happening in 2024! 💼📈 #AIautomation #Chatgpt #2024predictions #AnalyticsotdaySupport the show - https://www.patreon.com/analyticstodayFollow us on Twitter @sameerkhan or @jeremyaroberts orleave us a review on iTunes:https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732www.analyticstodaypodcast.com
🎙️ New Podcast Episode Alert! 🎙️In this week's episode, we're diving deep into the world of running large scale AI automation and Data projects. Join us as we explore 10 crucial lessons for successful project delivery. From managing timelines to tackling scope creep and integration challenges, we've got you covered!🔵 Don't commit to a set-in stone delivery timeline 🔵 Watch out for project scope creep 🔵 Be very skeptical of integration between new vendors with existing systems 🔵 Business must commit resources to align on expectations 🔵 Garbage in is garbage out 🔵 Change management will make or break your project 🔵 Inadequate testing can lead to operational issues 🔵 Don't rely on limited stakeholders 🔵 Keep an eye on unexpected expenses 🔵 Performance bottlenecks will reduce scalabilityvisit us: www.analyticstodaypodcast.comiTunes:podcasts.apple.com/us/podcast/anal…st/id1044308732Support the show: https://www.patreon.com/analyticstodayFollow us on Twitter @sameerkhan or @jeremyaroberts Tune in and gain insights to ensure your projects are on track for success. Don't miss out, hit that play button and level up your project management skills! 💼📈 #AIautomation #Chatgpt #ProjectManagement #TechIntegration #PodcastEpisode
In this show Jeremy Roberts and Sameer Khan discuss the future of stream processing and analytics with Ververica's CEO Alex Walden. You can watch this show on YouTube: https://youtu.be/Ou24MrlpIw0We cover the following topics:Q1. What are the main challenges and opportunities that you face as the CEO of Ververica, a company that provides enterprise solutions for stateful stream processing and streaming analytics with Apache Flink?Q2. What are the benefits of using Ververica cloud, a fully-managed cloud-native service for real-time data processing, over other cloud services or self-managed software?Q3. How did you come up with the idea of creating Apache Flink, a stream processing framework that is now used by some of the world’s largest and most successful data-driven enterprises?Q4. What are some of the most exciting use cases and customer stories that you have seen or heard of using Ververica platform or Ververica cloud?Q5. How do you see the future of stream processing and streaming analytics in the next five years? What are some of the trends and technologies that you are following or exploring?Q6. How do you balance the innovation and contribution to the open source community of Apache Flink with the commercial interests and goals of ververica and Alibaba Group?Q7. What can you share with our listeners that you have never shared before on other podcasts or media channels?visit us: www.analyticstodaypodcast.comiTunes:podcasts.apple.com/us/podcast/anal…st/id1044308732Support the showFollow us on Twitter @sameerkhan or @jeremyaroberts orleave us a review on iTunes:https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732www.analyticstodaypodcast.comSupport the showFollow us on Twitter @sameerkhan or @jeremyaroberts orleave us a review on iTunes:https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732www.analyticstodaypodcast.com
Watch this show on YouTube: https://www.youtube.com/watch?v=AgkRIxKT14gIn today shows, Jeremy Roberts and Sameer Khan will discuss how digital marketing and analytics has evolved in the last 20 years and explain the different stages of the digital marketing and analytics journey. Here is what's covered:1. Single channel analytics and marketing2. Multi channel/OmniChannel analytics3. Attribution analysis4. Marketing Automation5. Machine Learning6. Personalization7. Open Garden8. Customer Data Platforms9. Real Time Personalization10. AI based personalizationvisit us: www.analyticstodaypodcast.comiTunes:https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
Today's show is exciting because we have a great guest who is here to challenge the Chat GTP buzz with groundbreaking video intelligence AI solution that does not requires typing. Sud Bhatija is the founder of Spot AI that uses the video AI technology to identify actions/behavior and recommendations. In this show, you will learn:How Sud became the founder of an AI video company?What does the future of CCTV/Digital Camera system looks like and why you should care?How video intelligence is going to revolutionize businesses more than Chat GTP?What is the future of video recording systems?and a whole lot more.Always connect us at www.analyticstodaypodcast.comhttps://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
2023 is here and it's time for our full year digital and data predictions. In this show, Jeremy and Sameer will discuss the following digital and data trends and how it will impact you and your organization. We will also review our 2022 predictions and see where we landed. Brace on for a content filled show:Decentralizing social media to create a ‘super app’Data as a ServiceVideo adoption continues to accelerateIncrease in Marketing Data Tech SpendingContent creator and brand alignmentTechnical to Anticipation Marketing AutomationMove over chat bots, GTP4 is hereIncrease in Interactive Web ContentThird Party Cookies Dies a Slow DeathData Mesh and Data DemocratizationFollow us on @sameerkhan or @jeremyaroberts or review us on iTunes:https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732www.analyticstodaypodcast.com
In today's show, we have a guest who was directly mentored by Elon Musk during his early days at Tesla. Nick Freund took the mentorship to heart and started an analytics workstream company called Workstream.io. Nick will share his unique and exciting experience of what it looks like to learn from one of the legends in the business and tech work - Elon Musk. He also shares:
Interesting facts about his journey from and employee to a founder of a successful startup. His exact secret to building a tech company from scratch What is Workstream.io and what does it do and how it helps businesses solve a specific problem across the analytics journey? How is the changing data/analytics landscape impacting performance insights?
Leave us your feedback: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
Visit us at www.analyticstodaypodcast.com
In today's show, we have a guest who was directly mentored by Elon Musk during his early days at Tesla. Nick Freund took the mentorship to heart and started an analytics workstream company called Workstream.io. Nick will share his unique and exciting experience of what it looks like to learn from one of the legends in the business and tech work - Elon Musk. He also shares:
Interesting facts about his journey from and employee to a founder of a successful startup.
His exact secret to building a tech company from scratch
What is Workstream.io and what does it do and how it helps businesses solve a specific problem across the analytics journey?
How is the changing data/analytics landscape impacting performance insights?
Leave us your feedback: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
Visit us at www.analyticstodaypodcast.com
Support the show
Today, at our show we have Christopher Nguyen who is a leader in the AI space and co-founder of Aitomatic. You will enjoy the conversation as we geek out with Christopher and cover the following topics:
- Learn how Chris started his career as a software engineer at HP, worked at Google and now heading Aitomatic.
- What is Aitomatic and how it's different from other AI players in the market?
- How human and AI can work together instead of AI replacing humans. How do you think AI will help us scale human productivity?
- Data is becoming a bigger problem for companies compared to automation. Mostly, it’s not about big data but about linking few data sources. How companies can use automation to solve their smaller data problems?
- What will be the inflection point the world using more AI and Human combination?
- Where is Aitomatic is heading?
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Today's session we have a great guest Krishan Patel who is the VP of product for Apollo. Krishan will share insights on how his company is able to transform the sales prospecting process using artificial intelligence and data. In this session you will discover:
How Krishan overcame challenges in his career to become VP of product?
How Apollo combines demographic, industry and firmographic insights to deliver unique targeted profiles?
What type of analytics does Apollo provide to the sales organization to improve conversion?
What is the evolution in sales for B2B?
How do should professionals plan for the future of selling?
and a lot more..
Find us on AnalyticsTodayPodcast.com
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Today, organizations are struggling as we live in the age of "Great Resignation". How can leaders take the best action for improving retention and maintaining healthy engagement for their employees? Ian White (CEO of Chart Hop) joins us as a guest and shares how data can transform organizations.
We will discuss: Why HR data is a disaster (and how to fix it) How to implement people analytics The importance of proactively maintaining organizational health Why headcount planning is frustrating and time-consuming How creating a sense of purpose for employees promotes retention and attracts top talent Why organizations should ditch annual planning
Leave us your feedback on iTunes or visit www.analyticstodaypodcast.com Support the show (www.patreon.com/analyticstoday)
2022 is here and we are having a great start to our podcast this year with another awesome guest John Horn. John is the CEO of StubGroup, a company that specializes in Google Ads and Analytics. Here is what we cover in this show:
Johns career journey and lessons he learned from his first job to becoming CEO of StubGroup. He recently wrote an article based on the study his company conducted. The article demystifies ecommerce pricing strategy and consumer buying behavior. John will share some secrets of consumer buying behavior based on average order value and how you can use this for your organization. Changes in the paid search landscape and how to adap. Google tag manager changes and how it will impact organizations and much more...
Leave us your feedback on iTunes or visit www.analyticstodaypodcast.com
Support the show (https://www.patreon.com/analyticstoday)
2021 is coming to an end and I want to congratulate all our listeners for completing another challenging year filled with inflation, logistics challenges and Covid variants. Good news is 2022 brings new hopes and possibilities for the digital world. Today, we will share our 10 Digital and Data predictions for 2022:
Marketers will use AI-powered audience solutions instead of cookie based Actionable video ads with in-video shopping experience will replace traditional video ads Conversational marketing will overtake script-based marketing IoT devices adoption rate will increase by 30% Sales teams will actively accommodate fully remote or hybrid sales model Customer loyalty in ecommerce will continue to evaporate Personalization will expand across multiple devices Metaverse marketing adoption will increase for top brands Ad optimization will become extremely sophisticated Social commerce and influencer marketing integration will increase
There you have it. Our top predictions for 2022 for digital and data predictions.
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Digital landscape is changing rapidly and it creates new challenges for the business to deliver the right customer experience while keeping privacy and governance in check. In this episode we have Rob Clarke the founder of digital experience platform Strala and now VP of Product at ObservePoint. We will have some exciting conversation about the following:
What was the rational behind founding Strala, a customer experience measurement platform?
How has digital experience evolved in the last 10 years?
What is the future of digital customer experience?
What is lacking in the Adobe's or Salesforce of the world when it comes to customer experience measurement?
User privacy is now a buzz word and speaking from experience most organizations take it lightly just to satisfy the GDPR, CCPA and similar laws. How should a data analyst or marketer approach user privacy?
Why is it important to capture every customer touchpoint when performing an audit and how do you get around the privacy issues when capturing the data?
What advice should we give marketers and experience managers today who are trying to improve customer experience and market product and services?
Leave us your feedback on iTunes or visit our website at www.analyticstodaypodcast.com
Digital landscape is changing rapidly and it creates new challenges for the business to deliver the right customer experience while keeping privacy and governance in check. In this episode we have Rob Clarke the founder of digital experience platform Strala and now VP of Product at ObservePoint. We will have some exciting conversation about the following:
What was the rational behind founding Strala, a customer experience measurement platform?
How has digital experience evolved in the last 10 years?
What is the future of digital customer experience?
What is lacking in the Adobe's or Salesforce of the world when it comes to customer experience measurement?
User privacy is now a buzz word and speaking from experience most organizations take it lightly just to satisfy the GDPR, CCPA and similar laws. How should a data analyst or marketer approach user privacy?
Why is it important to capture every customer touchpoint when performing an audit and how do you get around the privacy issues when capturing the data?
What advice should we give marketers and experience managers today who are trying to improve customer experience and market product and services?
Leave us your feedback on iTunes or visit our website at www.analyticstodaypodcast.com
Support the show (https://www.patreon.com/analyticstoday)
First of its kind, this show although not a legal advice is an opportunity to hear directly form data privacy expert and an attorney Alan Chapell. Alan is not only an attorney but also a song writer and singer. Here is what we cover in this show:
Lawyer by trade and a singer/songwriter at the same time. Alan shares his motivation, inspiration and a unique career journey. What are the legal implications of the change in data privacy landscape? How to split roles and responsibilities across privacy teams? In today’s challenging environment, how can a brand Increase transparency and communicate privacy information to consumers? Non legal advice on how to get out and stay out of data privacy troubles. (Please consult your attorney as this podcast is for entertainment purpose only and non a legal advice) How businesses must plan for a possible acquisition or merger?
iTunes: bit.ly/analyticstoday www.analyticstodaypodcast.com
In this show, we had opportunity to discuss the issues experienced by sales and marketing organizations in the GDPR age. Tim Baird was able to dissect the exact challenges and opportunities experienced by data privacy companies and sales organization. Here is what we cover:
What is the hardest part of selling a data privacy management platform to the businesses? How does the Observepoint play a role in reducing the GDPR impact? What is the key difference between a data privacy monitoring solution vs a consent management platform? What types of challenges or questions do you come across from customers when trying to sell data privacy solutions? What are the key differences in the perception of privacy and data management between EMEA and the rest of the world? How can a data and technology sales leader try to resolve these differences? Most data privacy issues arise from sales and marketing trying to leverage the personal data. Being a sales leader of a data privacy technology how can a privacy leader overcome this?
ITunes: bit.ly/analyticstoday https://www.analyticstodaypodcast.com
Once in a lifetime you get to interview one of the top startup accelerators of our times. In this show, we have Steve Hoffman (Captain Hoff) as our guest and we left no chance to miss out the opportunity in exacting value for our listeners. Steve is a founder of startup accelerator firm called Founders space that has presence is more than 50 countries. If you are a startup or thinking to launch one then you cannot afford to miss this episode. Here is what we cover in this show:
Steve's phenomenal career journey as a game developer, founder of multiple series startups and eventually founding the startup accelerator that is helping thousands of startups worldwide. What is Founders Space and is it different from other startup accelerators? How do you factor in the slowdown due to issues such as pandemic, political crisis and depleting resources? How to find out the real reason to launch a startup so you can enjoy what you do while making money? How to do a foolproof startup launch on a bootstrap budget? What is the one common theme across failed startups? How to avoid this trap? What type of startup should you apply for a job? Pre-funding, Series A,B,C?
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Data is increasing at the speed of light and organizations are experiencing new challenges to manage data and technology. Inconsistencies and inaccuracies in data creates credibility issues for the leadership and data managers.
In this show, we have Mike Fong who is a solution engineer at Observe Point. Mike will share how ObservePoint can help solve data problems using technology and tag management platform.
ObservePoint gives data professionals confidence in their data and insights by:
Automatically auditing your data collection for errors across your whole website Testing your most important pages and user paths for functionality and accurate data collection Alerting you immediately when something goes wrong Tracking your data quality and QA progress over time You can learn more about ObservicePoint at www.observepoint.com/analyticstoday
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People are the most important part of any organization. Sometimes, corporations are too focused on standard HR procedures and they lose key people insights leading to attrition, disengagement and layoffs. Ian Cook who is the leader of people analytics at Visier provides a refreshing alternative. In this information rich show, Jeremy and Sameer extract knowledgeable insights from Ian on how he runs his people analytics organizations. Here is a quick overview of what you will discover:
What is People Analytics and how it is different from HR? What are some of the challenges experienced by people leaders today and how to overcome them? How companies can transform from being a People Operations to People Insights? How Covid-19 has impacted the people analytics and what steps leaders can take to mitigate the impact?
You can visit us on www.analyticstodaypodcast.com
With 2020 behind us, the world is now ready to transform personally and digital as well. Did your organization jumped the digital transformation ship due to Covid-19 only to find lower benefits than promise? You are not the only one. There are still millions of businesses that were forced to go digital without a plan or strategy.
In this show, we will dissect on how to capture value from your digital transformation initiatives strategically and tactically. Join us as we review 5 keys to increase the value of your digital initiatives and provide you gold nuggets to apply to your business.
Ti's the time of the year when Jeremy and I provide our predictions and trends for the new year. 2020 has been a crazy year for this planet and an amazing year for digital transformation. In this show, we will review our 2020 predictions and then share our insights on 2021 trends and what should we expect. Here is the list of the trends we will cover in this show:
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Digital operations platforms (DOP) will replace ERP systems
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Digital transformation will evolve from buzz word to reality
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Messenger consolidation will expedite.
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Buy button will be placed everywhere. Amazon will face fierce competition
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Remote working adoption will accelerate employee privacy requirements and increase insider threats
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Influencer marketing will grow rapidly.
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VR Platforms marketing will be on the rise
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Workplace automation is here to stay
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Data cleansing will be automated
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Cloud domination will take center stage
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Live events adoption will increase across social platforms
Leave us your feedback and have a happy and healthy new year. https://www.analyticstodaypodcast.com
According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution.
Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the insights you will uncover during this content rich show:
Discover hard to find relationships between marketing channels Learn the exact type of analytics required to reduce spend Uncover the concept of Flexible Marketing and how it can be a game changer for modern marketing organizations How to develop a granular media plan? What is the ideal media mix strategy in the uncertain market? How data privacy is impacting marketers and digital leaders?
Reach out and leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
Visit us on www.analyticstodaypodcast.com
In this show, we had the privilege to interview the best selling author of multiple books Robert Glazer. Bob, as he likes to call himself is a fascitinating leader, author and inspirational speaker who has touched multiple lives. In my view, this is one of the best shows we have even done if not the best. It's filled with gold nuggets for professionals from all walks of life. Here is what's included:
How Bob went from being an analyst to a best selling author and CEO/founder of Acceleration partner? The secret to converting your passion into a book. The exact steps you can take to be successful when you are just getting started or if you are stuck. How a book can serve as a promotion tool and how to write one in less than 6 months? The most impactful way to overcome challenges presented by Covid19. A proven formula to improve how you do everything. Hint: Bob shares his life changing phrase. 3 ideas to elevate your spiritual, physical and emotional well being.
Don't miss this show and share your feedback at www.analyticstodaypodcast.com
Digital marketing world is never going to be the same anymore. Google has announced it will deprecate third party cookies through its Chrome browser by 2022. Third party cookies drive most of the off site targeting and personalization. This change will impact marketers, analytics solutions and Google itself.
In this show, we will dive deeper to explain the fundamentals of third party cookies, how cookies play a role in digital marketing and what kind of impact marketers will experience with the death of third party cookies. We will also share tools and strategies you can use right now to protect your retargeting and offsite remarketing efforts.
Support the show (https://www.patreon.com/analyticstoday)
Digital marketing world is never going to be the same anymore. Google has announced it will deprecate third party cookies through its Chrome browser by 2022. Third party cookies drive most of the off site targeting and personalization. This change will impact marketers, analytics solutions and Google itself.
In this show, we will dive deeper to explain the fundamentals of third party cookies, how cookies play a role in digital marketing and what kind of impact marketers will experience with the death of third party cookies. We will also share tools and strategies you can use right now to protect your retargeting and offsite remarketing efforts.
With Covid19, organizations are forced to transform and become digitally enabled quickly. However, digital transformation is not easy and companies lose fortune trying to transform legacy systems, process and culture. In this two part show, Jeremy and Sameer will dive deeper on how to conduct a digital transformation discovery session.
These discovery sessions are the exact same we have used across Fortune 100, Inc 5000 and smaller businesses.
Here are questions we answer on this show:
What are the exact steps to conduct a powerful discovery session?
What questions you must ask during each stage?
How to detect if your sales or marketing operations is following a streamline digital process?
How to uncover gaps and opportunities across sales and marketing funnels?
How to analyze gaps across your buyers journey?
Leave us reviews on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
Visit our website: http://www.analyticstodaypodcast.com
Support the show (https://www.patreon.com/analyticstoday)
With Covid19, organizations are forced to transform and become digitally enabled quickly. However, digital transformation is not easy and companies lose fortune trying to transform legacy systems, process and culture. In this two part show, Jeremy and Sameer will dive deeper on how to conduct a digital transformation discovery session.
These discovery sessions are the exact same we have used across Fortune 100, Inc 5000 and smaller businesses.
Here are questions we answer on this show: What are the exact steps to conduct a powerful discovery session? What questions you must ask during each stage? How to detect if your sales or marketing operations is following a streamline digital process? How to uncover gaps and opportunities across sales and marketing funnels? How to analyze gaps across your buyers journey?
Leave us reviews on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
Visit our website: www.analyticstodaypodcast.com
With Covid19, organizations are forced to transform and become digitally enabled quickly. However, digital transformation is not easy and companies lose fortune trying to transform legacy systems, process and culture. In this two part show, Jeremy and Sameer will dive deeper on how to conduct a digital transformation discovery session.
These discovery sessions are the exact same we have used across Fortune 100, Inc 5000 and smaller businesses.
Here are questions we answer on this show: What are the exact steps to conduct a powerful discovery session? What questions you must ask during each stage? How to detect if your sales or marketing operations is following a streamline digital process? How to uncover gaps and opportunities across sales and marketing funnels? How to analyze gaps across your buyers journey?
Leave us reviews on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
Visit our website: www.analyticstodaypodcast.com
In this show we had an opportunity to interview the VP of partner marketing Denise Purtzer at Clear Sale. Denise has a deep cyber security and commerce background it was exciting to learn how her company is able to help ecommerce business recover lost revenue and prevent fraud during crisis. Here are the topics we addressed in this show:
What is Clear Sale and how does it helps other eCommerce businesses ? What are the latest trends in cyber security and how is Covid-19 impacting these trends? What does the job market and the opportunity looks like in the cyber security marketing? How to protect your eCommerce business during crisis? Case studies of real life businesses and much more
Leave us reviews on iTunes and visit our podcast site at www.analyticstodaypodcast.com
In this show, we had the pleasure of talking to Clare Flynn who is the CEO and Founder of Essentia Analytics. Essentia is a company that specializes in arming portfolio managers, fund managers, analyst and wealth managers with behavior insights to improve ROI. Clare shares the details on how she was able to take her Wall Street knowledge to help the investment community with state of the art solution. She provides insights on how an average investor can leverage analytics to overcome personal bias.
Enjoy the show and leave us feedback on ITunes. Visit www.analyticstodaypodcast.com
According to survey done by Blinds Survey, 53.8% of U.S. Tech Firms Employees are Concerned about Job Security. During these challenging times employers are forced to cut cost and layoffs are not just limited to hospitality or travel industry. The domino effect of our connected economy is now catching up with the technology industry and your job may be at stake if you are not already impacted.
To help technology professionals, we have schedule a free masterclass on April 24th 2020 from 10-10:40am central time. https://thecareercoach.co/careermasterclass
In this free training, we will cover: The 3 strategic actions you must apply right now to protect your job or find another job Unusual trends guaranteed to reshape the technology job market forever that no one is talking about it The only performance chart you need to track right now that is not the stock market or your performance assessment 3 important signs your job will be impacted in the next 30-90 days and it is nothing to do with your company’s balance sheet
Looking forward to having you on this masterclass.
What is 5G and what's all the excitement about? How will 5G change your personal and professional lives? What will be the implication of 5G to your career and how can you be prepared. In this show, we will demystify 5G and separate hype from reality. You will learn what is happening with 5G and how you can capitalize on this change.
We will also share some exciting news about a live event we are hosting for our listeners using zoom conference platform. You can get more details of this live event on https://www.analyticstodaypodcast.com/events
Leave us reviews on ITunes or visit our website at https://www.analyticstodaypodcast.com/events
Rarely we come across talented marketers and analytics leaders with talent is so diverse than you can't stop but think this is spectacular. In this show, we are going to interview Tiankai Feng who is a digital analytics leader at Adidas. He will share his passion for digital analytics and his amazing journey. Plus, there is an awesome surprise for digital analytics leaders. Tune in to our show at www.analyticstodaypodcast.com and leave us feedback on iTunes.
2019 was a great year for digital and data professionals. Digital continues to dominate the world in every aspect and the transformations are evident in every parts of the business. Today, we are excited to share our 11 digital and data predictions for 2020. Enjoy and leave your reviews on Itunes and share your feedback.
Here are the list of predictions: 1. Marketing and sales will continue to increase AI technology adoption.
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Online buying will continue to put big box stores out of business.
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Mobile messaging app users will surpass the number of social network users.
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Video will become table stakes instead of innovative strategy.
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The rise in cyber security threats will require new data management capabilities and innovation.
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AI will enable more people to find work.
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Online shopping will be labeled as an addiction.
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Move over IOT, it's time for IOB (Internet of Behaviors).
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Multi-cloud service providers will see bigger adoption.
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5G launch and adoption will make way for hologram or 3D video calls.
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Digital and data jobs will grow by double digits.
We started our journey with digital marketing more than a 15 years ago. This was way before Facebook was invented. Basic Google search and a simple Amazon & Ebay websites were starting to get popular. Things have changed rapidly and almost everything right now touches digital.
In this show we will talk about our journey from digital marketing to digital transformation. We will discuss why digital transformation is where the future is and then share our 5 part transformation initiatives.
In the final part of the 3-part series, we discuss what you need to do after you complete your interviews. Here is what you will learn:
How to make sure you get an offer? The exact followup sequence you must use after the interview to get an offer. How to sense the organization in your first 30 days? Unusual 30-60-90 day plan and much more
www.analyticstodaypodcast.com
In the first part of this series we discussed how to improve your resume to land the interview. In the part 2 of the "How to land a High Paying Digital or Data Job", we will discuss how to prepare for the interview process.
Here are few things we discuss in this show:
How to gain confidence of the interviewer within the first few minutes of your arrival. Things you should never say during your interview. How to improve your chances of getting an offer. How to position your self with unshakable confidence. and much more
Digital and Analytics are the two fastest growing industries. There is always opportunity for digit and data leaders. There are tons of jobs in the market. However, it's not easy to find a high paying job that you will enjoy for atleast 3-5 years. In this three part podcast series, we will show you how bypass recruiters and get interview calls, deliver a job winning interview and establish yourself in the new organization.
This show is about optimizing your resume, creating a rock start LinkedIn profile and landing interview call.
Content is no longer the king but relevancy is what really matters. Consumers are becoming smarter than the companies in terms of getting key information to make purchase decisions. In this show, we invited Nick Edouard who is the president and Chief Product Officer at PathFactory. Nick has spent his career identifying what type of content clicks with buyers and he went on to build a company around it. Originally called LookBookHQ, Nick's company Pathfactory allows organizations to increase content relevancy by identifying content engagement and usage using machine learning algorithms.
MarTech is short for Marketing Technology. In the last seven years, there has been a significant growth in marketing technology. In 2011, there were few hundred marketing tech and in 2019 there are more than 7000 technologies. This rapid change requires organizations to follow a strong process to implement marketing tech. In this show, Jeremy and I will go through the seven strategic steps required to implement any marketing technology in your organization. These steps apply to big or small companies. Here are the steps: Alignment Requirement Research Recommendation Implementation Training Governanace
Leave us your comments and feedback. Visit our website www.analyticstodaypodcast.com
2019 is off to a great start and organizations are finding news way to improve return on investment and maximize marketing dollars. In today's show, Jeremy and I discuss the top marketing technology platforms and digital trends. We dive into the different types of platforms, their growth trends, market size and how and when to utilize these platforms. Here are the categories we will discuss:
Content management systems (CMS) Ecommerce platforms Marketing Automation and Email Management Social Media Marketing tools CRM Digital Advertisement and Audience Management Platforms Content marketing and digital trends
The source of our information is Brafton 2019 State of Content Management report. source: https://www.brafton.com
AI is impacting almost every industry and company. The hype is promising but does will it really stand the test? What about the marketing and analytics jobs? How will AI impact your life in marketing or analytics? What about Data? I know you have all these questions so we (Sameer and Jeremy) will discuss these and similar topic in today's show. We will address:
Impact of AI on customer data unification
How AI will replace a regular analyst job
Producing content at the speed of light
No more waiting for a customer support agent. AI's got your back
Make your website look like the customers preference on the fly
Hope you enjoy this show and connect with us at www.analyticstodaypodcast.com or www.keywebmetrics.com
Support the show (https://www.patreon.com/analyticstoday)
AI is impacting almost every industry and company. The hype is promising but does will it really stand the test? What about the marketing and analytics jobs? How will AI impact your life in marketing or analytics? What about Data? I know you have all these questions so we (Sameer and Jeremy) will discuss these and similar topic in today's show. We will address:
Impact of AI on customer data unification How AI will replace a regular analyst job Producing content at the speed of light No more waiting for a customer support agent. AI's got your back Make your website look like the customers preference on the fly
Hope you enjoy this show and connect with us at www.analyticstodaypodcast.com or www.keywebmetrics.com
In this show, we will discuss our Data, Analytics and Marketing predictions for 2019. We will also review the 2018 predictions and evaluate which ones were spot on vs those that didn't held true. The episode is filled with digital, AI, data, marketing and technology insights and is one of the fastest way to get you up to date on the latest trends. Be sure to leave us your feedback on iTunes and you can get the show notes on either www.keywebmetrics.com or our podcast website www.analyticstodaypodcast.com
Data is the new oil and it pretty much feed all aspects of our lives including personal, financial, business and health. We use more data than the all previous generations combined. However, we don't realize the implications of the massive data age. The media today covers fake news ignoring the fact the fake news are created by fake data. In this show, we drill down in to the specifics of fake data. We discuss the following:
What is fake data? How is fake data generated? Why fake data is a bigger issue than we believe it is? How fake data could have almost impacted lives of heart patients in Japan? Finally, how to overcome the challenges presented by fake data.
We also leave you with two sources to test the fake data on your own.
Visit: www.analyticstodaypodcast.com or Datacrackle.com for show notes
In this podcast we had an opportunity to interview Mervyn Alamgir who is the head of digital marketing at TIBCO. Mervyn is a good friend and a well known digital leader in the B2B space. We will discuss: How to transform SaaS organizations with digital and MarTech? How to enable a change environment while building trust with sales? Tips to overcome marketing challenges in enterprise organizations. and lot more
Follow us at www.analyticstodaypodcast.com or leave us your reviews on Google or Itunes
Marketing attribution is consistently one of the most debated topic. With increase in the number marketing and sales channels it becomes harder to give proper credit to each initiatives.
In this show, we will discuss the five key elements of implementing the marketing attribution model. We will drill down into each best practice and discuss it in detail to help our users fully understand the mechanics of marketing attribution. Follow up on www.analyticstodaypodcast.com
Analytics companies are growing at the speed of light. Each year a new organization pops up offering a new way to look at data. The phenomenal growth leads to mergers and acquisitions due to marketing consolidation. In this show, we will discuss the biggest analytics company acquisitions of 2018. We will share insights on why the acquisitions were made, what was the investment and how these acquisitions will benefit the end user.
Leave us a feedback on Itunes for #AnalyticsToday podcast. Find us at www.analyticstodaypodcast.com
There has been a new development in the non-scientific community about the shape of the earth. A concept called as flat earth has been in the news lately and has been backed by multiple celebrities. It is interesting to watch the debate between people who believe in round earth vs flat earth.
In this show, we wanted to discuss some of the mathematical and analytical equations that are used in these debates. These mathematical equations are backed by science and have been used by scientific community for a long time. We would like to discuss these equations and provide information from both side of the coin.
GDPR kicks in on May 25th 2018 and will impact all of us in ways we could not imagine. With only 10 days left to the launch of GDPR laws it becomes inevitable to avoid its impact. In this show we interview CEO of Jungle Disk and Data Privacy expert Bret Piatt. Bret shares his passion about cyber security, technology and coding. In addition, he talks about how companies big or small should prepare for GPDR. What are the ramifications of the GDPR and the new data privacy laws going into effect on May 25th 2018. He provides detailed insight and action plan for companies to take action and avoid huge penalties.
Here are some of the resources mentioned on this show: https://www.csoonline.com/article/3269578/compliance/what-small-business-owners-should-know-about-gdpr-and-why.html
https://www.uscyberpatriot.org/
https://www.linkedin.com/in/bretpiatt
http://www.cybertalkradio.com/
Last week, Sameer Khan was a guest speaker at the MarTech West conference. This podcast is the recording of his well received presentation on attribution and marketing technology. "Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data.
In this session, we will dive into attribution challenges and provide a plan of action to surface key insights you'll need to evolve your marketing campaigns. You will learn how Alert Logic's award-winning marketing operations team was able to partner with Sales and Finance to implement a companywide attribution model. Sameer will share the steps you need to take to successfully implement an attribution model, and the lessons he learned going through the process.
Session takeaways include: - how to successfully navigate the attribution conversation with sales and finance. - precise steps you can take to implement a companywide attribution model. - best practices for attribution technology and reporting and thing to avoid.
Today Jeremy and Sameer will discuss the five types of marketing attribution stakeholders, their views on marketing attribution and how you can work with them. We will give you a detailed view of the approach and methodologies that has worked for us to overcome organizational challenges when leading marketing attribution conversation. We will also leave you with questions and ideas on how to work with different stakeholders and close gaps. Listen and implement the techniques and tips on implementing and managing organization wide attribution platforms and solutions.
In this show we had the opportunity to talk to Peter Fader and Dan McCarthy. Peter is well known for his work around customer centricity and customer lifetime value. He has written several research papers and a book on that topic and is a professor of marketing at the Wharton School of the University of Pennsylvania. Dan McCarty is a PHD and co-founder of the company called Zodiacmetrics.com where he partners with Peter to help customers solve marketing challenges. Here are the topics we will cover:
What is customer lifetime value and what it is not? The correct way to measure and use customer lifetime value. What is the role of CRM for customer centricity? How to balance between acquisition and retention marketing initiatives? and much more.
2018 is almost here and most professionals are in the process of planning for the new year. We want to close the year on a special note by giving you the data, analytics and marketing predictions. In this show, we will discuss 11 data, analytics and marketing predictions for 2018.
Join us and start preparing for the new year. You can always find out on Soundcloud, Google Play or Apple Itunes or our website www.analyticstodaypodcast.com
Revenue marketing is a concept of improving marketing funnel by focusing only on the revenue impacting initiatives. Joel Burke has been a big proponent of revenue marketing and his company Outshine specializes in helping customers find revenue opportunities across the marketing funnel using advanced attribution. In this podcast, we will drill down into specific action items on how to improve marketing funnel and deploy multichannel attribution. We will also discuss the use of CRM and marketing automation for revenue marketing and how to build a successful revenue marketing stack.
Visit us at www.analyticstodaypodcast.com for listing of our shows or get our latest episode from soundcloud.com/analyticstoday.
In this AnalyticsToday podcast show, we had an opportunity to talk to another co-founder of Uberflip Yoav Shwartz. We discuss in great details the data science and artificial intelligence to drive content strategy and customer experience. Yoav provides insights on why AI is the future of content marketing and how his company is able to leverage AI and third party data sources to turn content into a story telling experience. He also provides great advise on how to build a company from scratch and how data is can help solve many demand generation problems. As always, review the full show notes on www.analyticstodaypodcast.com and leave us your reviews on Itunes.
This is another exciting edition of the #AnalyticsToday podcast as we discuss the future of content marketing with UberFlip founder and CMO Randy Frisch. In this show, Randy shares detailed insight on where content marketing is heading, what marketers should do to prepare themselves and how his company Uberflip can help end users.
He talks about his personal journey and how why there was a need for a different type of content marketing company.
Uberflip is also running an Account Based Marketing campaign for holidays and listeners can check that out at Hub.Uberflip.com.
As always, you can visit www.analyticstodaypodcast.com to review shownotes and share your feedback.
If you are enjoying AnalyticsToday then don't forget to leave a review on Itunes.
Today we have another awesome guest on the show. Matt Heinz of Heinzmarketing.com who is a popular marketing thought leader, entrepreneur and author. In this show, Matt will share his thoughts on sales and marketing pipeline marketing, pipeline prediction and variety of other key topics. Join us and listen till the end and later follow us at www.analyticstodaypodcast.com
I am at the Sirius Decisions Technology Exchange conference and we finished the day 1 of the conference. In this special edition of the AnalyticsToday podcast, I have summarize the lessons from the session today so for those who are not able to attend can get a quick overview and those that attended can have a good summary of the day 1. Follow up on our website at www.analyticstodaypodcast.com
In this podcast we will interview another very special guest Alex Pelletier who is the CEO of a marketing automation consulting firm called Perkuto. Join us, as Alex shares his journey from a financial advisor to becoming a marketing leader and how the new trends in marketing automation and technology are reshaping marketing. You can get show notes on our podcast site www.analyticstodaypodcast.com
This is the first ever AnalyticsToday interview podcast where we have a very special guest. In this podcast, we will interview Dave Rigotti (VP of Marketing at Bizible) and ask him really interesting and tough questions about marketing attribution, his company Bizible and get the details that will help marketers take their attribution to the next level. Another big announcement is our new podcast website is live - www.analyticstodaypodcast.com and this will be a permanent place for our podcasts going forward.
Finding your dream digital marketing or analytics job in this competitive market is hard. You need strong verbal communication, writing and presentation skills besides your domain expertise. In this podcast, we discuss the best practices to follow when writing your resume so your chances of getting an interview increase. For show notes and detailed insights, visit www.datacrackle.com
Marketing technology growth has been more than 350% in the last 5 years. There are now 5,381 marketing software solutions in the market compared to 150 in 2011. This phenomenal growth has led to several disruptions in traditional way of doing marketing and business. In this show, we discuss the 5 key disruptions and how to prepare for it. For show notes and links to ebook downloads go to www.datacrackle.com
Integrate (a marketing technology company) recently published an ebook detailing the accomplishments and the professional journey of the top marketing operations and analytics leaders from around the world. In this show, we will discuss the most inspiring and actionable insights from these leaders. You will also learn the qualities and characteristics of the best kept secret of marketing. The ebook and other resources will be shared in the show notes at www.datacrackle.com
Marketing programs designed to indirectly impact demand such as branding campaigns, social and display media are one of the easiest ones to have be questions by organization leaders. The key reason being these programs cannot be directly attribution to revenue creation activities. In this show, we will walk through the steps you can take to build the infrastructure, setup measurement techniques and hack your lower performing marketing channels to produce results.
Customer Relationship data such as accounts, contacts and leads are the most important data you can ever have to generate revenue. Bad or low quality contact data will lead to several issues such as overspending on marketing, lower close rates, extended sales cycles and lower customer lifetime revenue. In this show we will discuss 7 simple questions you can ask to measure the health of your crm and contact database. We will also provide insights on how to manage the sanity of the data being collected.
Traditionally, marketing has been more of an art than science. Marketing was measured using awareness and interest metrics instead of sales or revenue. However, with recent advancement in marketing technology and data capturing mechanism things have changed dramatically. Forrester conducted a study to evaluate the use of predictive analytics by B2B marketers. In this show we will be dissecting the results of the survey and extracting actionable insights for our listeners. The copy of the survey will be available on the podcast show notes on datacrackle.com
2016 is coming to an end and analytics professionals & marketers are already planning for 2017. To help our listeners plan for 2017, we have prepared a list of 21 advanced analytics and marketing predictions. We strongly believe most of these will impact your life if you are a marketing, analytics, data science or big data professional. These predictions are well researched and are back by data. Listen to the entire show and leave us feedback!
Data is the fuel of many things in life and more specifically the driver of your digital acquisition engine. Data can help you understand and improve digital conversion. In this show, we will drill down to the 10 key areas of focus for improving your digital conversion using data. We will discuss conversion optimization formula, micro vs macro conversion, risk reversal, design components and many other factors that influence conversion.
Do you think you are closing all of your data analytics gaps to run your operations successfully? Do you know what are some of the biggest areas data professionals tend to overlook? Join us, as we dive deep to discuss 15 data and analytics mistakes and how to avoid these. Some of the ponits we will discuss are: 1. Deprioritization of business outcomes 2. Hypothesis based vs exploratory analysis 3. Running analytics in silos 4. Unstructured data and many more.
In this show we are going to talk about the key takeaways we gathered from a recent Big Data survey so you can take action on the survey data. NewVantage partners is a Big Data consulting firm that runs an annual survey called "Big Data Executive Survey" in which it targets senior Fortune 1000 business and technology decision makers. The purpose of this survey is three fold:
- To understand the role of big data and analytics in the organization
- Get insights on how big data is being applied across various business units
- How analytics is changing the industry and the organizations
Let's dive in!
Every year, SalesForce releases a report call the "State of Marketing". They survey thousands of marketers each year and compile the findings into a content heavy report. This year the goal of the survey was to understand: 1. Macro and micro trends influencing and changing the role of marketing. 2. How different types of marketing teams approach marketing intelligence and customer experience 3. New developments in the digital marketing industry.
In this podcast, we are going to take seven insights from the report and present it in an actionable format for our listeners so you can apply the research directly to your business.
We have officially completed a dozen shows and thank you to our listeners for staying connected. In this show, we want to talk about why we started the AnalyticsToday show, what is our mission, vision and what are the next steps. There is also a surprise announcement at the end about our brand new podcast show...so keep listening. Please leave feedback!
Last year, we did a keynote presentation at Digimarcon West conference. Our goal was to educate traditional digital marketers on how to use data science and big data analytics to amplify digital results. In this show, we would like to share the audio recording of the session. You can find the powerpoint presentation and the transcript at Datacrackle.com.
We love analytics and big data but what we love more is our ability to stick to our favorite terms. There are many cliche words we regularly use and sometimes we don't realize what these words mean and how practical they are. In this podcast, we want to have fun with few of the most popular big data cliche words that are used frequently in the business world. Join us and lets have some fun.
Data and analytics have influenced our lives in many ways. I remember, my first personal electronic device was Texas Instrument TI-34 calculator and today kids interact with any type of screen as it it were a tablet. The technology revolution we experience today is fueled by data revolution. In this podcast, we will explore various personal data driven technologies and devices that have improved our lifestyle, simplified transportation, delivered non stop entertainment and many more. We will also discuss how in the near future data and analytics have promise to increase our life span and change the way we live our lives.
Email was invented in 1973 and since then there have been countless numbers of email sent across platforms, devices and systems. It has become the most used form of communication in the modern world and also one of the most effective form of marketing. In this podcast Jeremy and Sameer will take you through the journey of how email has evolved and share some advanced tips, tricks and ideas for improving your marketing automation and email marketing programs.
Marketing is no longer about relationship between people...its about relationship between people and technology. The most successful organizations know this well and they have used the marketing technology stack to their advantage. Join us and learn how your company can use technology to become a world class marketing organization.
2015 has been a great year for analytics and marketing professionals. We saw many new developments including launch of Periscope, blurring lines between content marketing and digital campaigns and increased used of data science for marketing. In this podcast, we will discuss 7 new digital marketing and analytics trends for 2016. You will hear seven predictions that can change the way you run your analytics and marketing organizations.
Digital marketing is one of the fastest growing profession. Analyst data shows a triple digital growth in digital spending. There are 2000+ marketing technology software solutions on planet and the martech industry is growing at exponential rate. This is a perfect storm for those seeking a digital marketing career. Join us to learn all you need to know to start a solid digital marketing or digital analytics career. Even if you are an existing digital marketing professional you can benefit from our knowledge to thrive and take your career to the next level.
On October 6th 2015, Court of Justice of the European Union (CJEU) invalidated the Safe Harbor Law putting thousands of businesses exposed to legal ramifications. In this podcast, we discuss what was Safe Harbor Law, why was it invalidated, how this could impact your marketing or analytics organization and finally how you can plan and protect your organizations. (Please consult your legal adviser as we are not providing any legal advise.)
Holiday season is fast approaching and maketers and analytics professionals are getting ready to take advantage of the consumer buying spree. Are you and your company ready to increase the average order value, conversion and bottom line revenue? Jump on this informative podacst to learn how you can prepare for the holiday season.
Page fair reports ad blocking will cost publishers $22bn in revenue during 2015 and just in US we have 45 million active users who are using some type of ad blocking technology. Is this something to worry or is it just another buzz? Join us to learn more on what it means for advertisers, marketers and publishers and how to overcome the ad blocking movement.
Welcome to #AnalyticsToday podcast. This is the show about digital marketing, marketing analytics and big data. Here we will help you get better at marketing analytics and solve your most pressing marketing challenges using technology.
Marketing analytics is reshaping marketing forever. In today's data driven culture it is critical to manage your marketing analytics and the marketing technology ecosystem. In this podcast digital and analytics experts Jeremy Roberts and Sameer Khan will squash marketing analytics myths and provide you a simple step by step plan to become a 21st century marketing leader while being on top of your marketing analytics, metrics and marketing technologies.