Beauty Business Podcast: Recent Episodes
Beauty Business Podcast
Are you a solo skin clinic owner or aesthetic clinic owner stuck in the busy-but-broke cycle - full diary, empty bank account?In this episode, Adam Chatterley - UK business coach for skin clinic owners - explains why getting more clients is rarely the real fix, and what to do instead to build consistent, profitable income without burning out.If you're a skin clinic owner in the UK, Ireland, Australia, New Zealand or the USA ready to stop chasing and start building - this one's for you.đŻ The MONEY Method⢠| The Freedom Formulationâ˘đ Book a free discovery call: beautybusinesssecrets.co#SkinClinic #BeautyBusiness #AdamChatterley #UKBusinessCoach #SkinClinicOwner #BusyButBroke
Want to fill those annoying gaps in your appointment book and make more money without adding any extra hours? In this episode, I break down my upgraded 2-1-3 Technique â a simple daily habit that helps salons, spas, and clinics stay fully booked, boost revenue, and keep clients coming back right on time.Book Your FREE Business Breakthrough Call: https://beautybusinesssecrets.co/book-a-beauty-business-breakthrough-call/
Christmas is coming ⌠and so is the biggest profit window of your entire beauty business year. In this episode, Adam breaks down how to turn the next six weeks into calm, confident, Christmas-cash heaven â without burning yourself out.Grab your Christmas Profit Plan Download Here: https://beautybusinesssecrets.co/christmas25Hereâs what youâll learn in this episode:Why âbusyâ doesnât always mean âbankedâ at ChristmasThe 3 profit levers every salon, spa, and clinic must pull in the festive seasonHow to choose the right services to promote (and ditch the rest)Simple ways to boost retail without over-orderingHow gift vouchers become your secret money + client machineAre you a Solo Skin Clinic Owner doing under ÂŁ5k and want to get to ÂŁ8k by the end of the year? And do you want ME to do the hard work for you to get you there???If so, find me on instagram ( https://www.instagram.com/adamchatterley/) and DM me 2026 and Iâll send you all the details.
Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/Are you secretly making it impossible for new clients to even find you, let alone book a treatment or service?In this episode, I flip the script and show you the seven guaranteed ways to kill your beauty business the quickest way possible - and then how to avoid them!
Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/Feeling stuck with your salon or clinicâs social media? Youâll love this chat with Stephanie, aka The Beauty Business Bestie.She spills the tea on how she went from salon owner to social media proâand why beauty business owners need to stop treating Instagram and Google like a boring chore.
Get the No. 1 Newsletter for Beauty Business Owners for FREE https://beautybusinesssecrets.co/newsletter/Are you posting, promoting, and doing all the ârightâ things â yet bookings are still flat? Or maybe clients love your treatments, but never buy the products you recommend? This episode will flip that script.Brand strategist and sales expert Arif Isikgun joins Adam to reveal the real reason clients buy â and itâs not because of treatments or ingredients⌠itâs emotion.
Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/This is a story Iâve never shared publicly, the real reason I ditched corporate luxury to help solo salon and clinic owners like you? In this episode, I share the full storyâwhy I left the glamorous world of corporate spa consulting, luxury travel and expense accounts to help independent beauty business owners like you find real freedom and sustainable success.And itâs not all about me, because there are some valuable take-aways from my journey that will help you get what you want sooner.
Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/If youâre stuck in the "busy but broke" cycle? Always working but not seeing the money to match? Itâs time to stop chasing clients and start attracting the right ones â the kind who pay premium prices, follow your advice and keep coming back.In this episode, Adam shares his proven Money Method for crossing the line from struggling to thriving.
Get My Weekly Newsletter for FREE: https://beautybusinesssecrets.co/newsletter/If youâre solo and not yet making ÂŁ8k ($10k) per month - check out the The MONEY Method⢠2.0: https://www.beautybusinesspodcast.com/soloYou canât pick up your phone these days without someone telling you about a new âgame changingâ AI tool. But how do you know what to use, how to use it and whether something is going to really make a difference to you - or just be a massive waste of your time.In this fun and eye-opening chat, Adam sits down with salon legend Phil Jackson to unpack exactly how using AI properly can actually help you save time, ditch boring tasks, and even boost your bottom line. Whether you're AI-curious or AI clueless, this episode breaks it down in real talk.
Grab my FREE weekly newsletter âMonday Money Minutesâ to make more money in your beauty business under a minute: https://beautybusinesssecrets.co/newsletter/What if you didnât have to work so hard to succeed ⌠just pick one thing to focus on?In this episode, I reveal the ONLY four winning strategies for beauty businesses in 2025 to attract more clients, charge more money, and work fewer hours - and you only need to pick one of them.Youâll discover:Why trying to âbe better at everythingâ actually backfiresThe four proven strategies that successful salons and clinics useReal-life examples of beauty pros winning with ease, speed, or guaranteesWhy low prices can work â but only if you go all inHow to pick your winning strategy and build your brand around it
Grab a FREE Trial of my NEW weekly newsletter: https://beautybusinesssecrets.co/newsletter/Feeling stuck in your beauty business? Before you add new treatments or products and definitely before you splash out on a shiny new machine or jump on the latest treatment trend, stop right there. This episode contains a simple framework plus a quick mindset shift that could save you thousands - as well as your sanity.
Grab a FREE Trial of my NEW weekly newsletter: https://beautybusinesssecrets.co/newsletter/Are you drowning in subscriptions you barely use - but you're afraid to look in case you see how much itâs costing you? In this episode, Adam spills the truth about beauty business software bloatâand shows you exactly how to fix it.Save yourself time and run your business better by upgrading your management software with Timely: https://www.gettimely.com/?partner=salonbusinesssecretsUse the Code: BBS50 to get 50% off your first 3 MonthsIn this episode, youâll discover:The 3 essential tools every salon, spa, or clinic actually needsWhy your current software might be costing you more than just moneyThe simple method to pick the right system for your businessWhich email platform gives you the best bang for your buckMy favourite software tool that can quietly become your secret weaponSave time, save money, and finally ditch the software thatâs slowing your beauty business down.
I ran my first-ever retreat, and something truly unexpected happened.Real breakthroughs. Real strategy, Real wins, and some real tears (good ones).In this episode, Iâm taking you behind the scenes of my Escape & Elevate retreat to reveal what actually went down in Valencia, why it worked so well⌠and what Iâm doing next.CLICK HERE TO ESCAPE & ELEVATE [Link: http://beautybusinesspodcast.com/retreat]If your business looks successful on the outside but feels chaotic on the inside, this oneâs for you.
What if your appointment book filled itself - with the right clients - while you simply performed your treatments and services and took care of your clients?In this exclusive episode, I chat with Ashish Verma, founder of Zoca, the worldâs first AI-powered growth platform built specifically for salons, skin clinics, and spas.
Breaking from Tradition with a New Way to Profit from Retail in Your Salon or Skin Clinic by Beauty Business Podcast
In this episode, Iâm breaking down what I honestly think should be required listening for every beauty business owner â especially if you're tired of constantly pouring more time, money, and energy into getting new clients.
At least 20% to 40% of your revenue should come from retail sales. If not, you are leaving money on the table and missing out on some easy revenue.In this episode, Iâve got 9 simple, effective strategies that you can quickly implement in to your beauty business to help you and your team increase your retail revenue without ever feeling âsalesy.âWant more than just more money from retail? Come and work with me for three days in the sun to help unlock more profit in your existing business on my Escape & Elevate Retreat: https://beautybusinesspodcast.com/retreat
In this episode, weâre diving into a game-changing concept that could completely transform how you attract clientsâwithout the constant hustle.Introducing The Attention Flywheel, a simple yet powerful strategy that helps you keep a steady flow of clients using the methods you're already familiar with. This isnât about working harder; itâs about working smarter.Hereâs what youâll discover in this episode:-Why traditional marketing feels overwhelmingâand how to simplify it-The four essential elements of the Attention Flywheel (Hint: Youâre probably already using them, just not in the right way!)-The secret to getting more clients without relying on social media trends-How to make your website, Google presence, and word-of-mouth referrals work together effortlessly-A step-by-step breakdown of what potential clients are really looking forâand how to ensure they choose YOUIf youâve ever felt frustrated with marketing, this episode is for you. Stop chasing clientsâlet them come to you. Hit play now!
No clients, no businessâsimple as that. But did you know that revenue is only one of the six crucial âRâsâ that every client should bring to your business?âŚand the more of these Râs you maximize, the easier it gets to grow your business and make more money.In this episode, and for the first time, I'm sharing the Six Râs of Client Success â your cheatsheet to getting the best value for every client you work with.Hereâs what youâll learn:đ° Revenue â The foundation of your business. But how do you go beyond the initial sale?đ Rebook â No secret to this secret, but itâs the key to building loyal, long-term clients.âŚ. if you want to know the other 4 Râs, youâll have to listen to this short, sweet and VERY profitable episode.PLUS: Thereâs special announcement about an exclusive business retreat Iâm hosting, and a challenge to help you actually implement what you learn from this episode.đ Links & ResourcesJoin the Wating List to find out more about my exclusive Business Retreat â beautybusinesspodcast.com/retreatCheck out our VIP Referral Card System â https://beautybusinesspodcast.com/bbp-177-the-best-referral-system-ever/What should we do to celebrate our 200th episode celebration? Email me at adam@beautybusinesspodcast.comIf you found value in this episode, PLEASE pass it along! If you tell just one person about the podcast, it helps another beauty business owner build a thriving, profitable business.
If you want more clients, higher profits, and a thriving beauty business in 2025, you have to know your numbers!In this episode, we break down the seven essential numbers that determine your success or failure, including exactly what to track, how to measure your numbers easily, and most importantly, how to use them to grow your business.Youâll also get access to my Beauty Business Scorecard, a simple yet powerful tool I use to make tracking effortless. DM me the word SCORECARD on Instagram (www.instagram.com/adamchatterley/) and I;ll send you a copy for FREE..đ Stop leaving your success to chance âstart tracking, get growing!
The beauty industry has faced some tough times recently, but this year could be the turning pointâif you're ready for it. In this episode, Iâll share 9 powerful strategies to guarantee growth, no matter what the economy throws your way.From mastering your numbers and pricing for maximum profit to simplifying your business and setting it to "easy mode," these cheat codes will help you build a rock-solid foundation for growth. Plus, donât miss our bonus tip that could instantly boost your visibility and revenue.If youâre serious about making 2025 your best year yet, hit play now!Want my MONEY Method Map? Follow me over on Instagram @adamchatterley and DM the word MONEY and Iâll send you everything you need.
Letâs explore the relentless evolution of social media with a fresh perspective from Chloe Parry, Content Marketing Executive at Carden Park Hotel. We delve into the challenges posed by constant platform changes and algorithm shifts, offering practical strategies for individuals and businesses to stay ahead in 2024.Chloe shares her actionable tips to actually get results from your social media and thereâs one big surprise you are NOT going to see coming.Listen to find out what it is.
Letâs get this straight. There isnât a pricing crisis in the beauty industry.There is a major pricing problem, but itâs not a crisis. Itâs not just suddenly happened, even though some scaremongers would have you believe it has.In this episode, Iâm going to solve your biggest issues, mistakes and hang ups around pricing.Think of this episode as the âsort your pricing issues out nowâ cheat codes.Weâve even got free resources to download that will help you put things in place quickly and easily.
In this episode, let me tell you about the best business conference for independent beauty business owners, certainly in the UK.Thereâs nothing like meeting in the real world with your peers, brands, suppliers, and inspirational leaders within your industry.Itâs not my event, but itâs the next best thing . . . and I promise you itâs unique, youâve never heard of anything like it.Which is why Iâve arm-twisted one of the original organisers on to the show to tell you all about it!
In this episode, we delve into the idea of how being more provocative can be your secret weapon to stand out and capture attention in a crowded market.But what does that mean and how exactly can you be more provocative?Let me share my favourite 3 ways to do this with examples you can freely use yourself.Plus, as a special thank you to our loyal listeners, Iâm offering a FREE call with me to map out a personalized plan for your success.CLICK HERE (http://beautybusinesspodcast.com/call) to book in your free call.Ready to elevate your marketing and leave a lasting impression?
Ever have those days when youâre unsure what to work on and in what order?Or you find yourself with an unexpected block of time you want to make use of, only to be so unsure of what to work on that you waste half the time trying to decide?In this episode of the Beauty Business Podcast, we will fix all that with my super simple, 4-step process to get more of the right sh!t done in your business.Listen, and Iâll share my 4 secrets to working on the right stuff no matter what is going on in your business.Even better, if you have a team, you can teach them these four steps and turn yourself and your team into getting shizzle done ninjas.Say goodbye to wasted time and hello to more free time!
Letâs tackle a super stressful but mission-critical aspect of managing your beauty business â those gaps in your appointment book. âŚa.k.a. too much white-space!In a recent coaching call a one-to-one client of mine said she was stressed and having sleepless nights over empty slots in her appointment book - after all, empty slots equal no revenue.On the call, I laid out a method to tackle this I developed years ago, oddly while learning to ride a motorbike. Trust me, it makes more sense when you hear it.Listen now to learn a 5-minute daily practice, to identify and fill those gaps in your booking systems. Don't miss out on the solution that could revolutionize your appointment book scheduling.
In this episode, weâre diving into the secrets of attracting and converting not just more clients, but better clients.Discover why quality matters more than quantity, and learn the strategic steps to connect with your ideal clients and grow your business without feeling overwhelmed. LISTEN NOW for actionable insights and practical tips to attract the right clients and achieve the financial rewards you desire while delivering exceptional value.Just tuned in? Please download BLUEPRINT first so you wonât get lost during this episode.
In this special collab between The Beauty Business Podcast and the Beauty Business Secrets Blueprintâ˘, we uncover the essential business strategies you need in the GROWTH stage of your business; around $3k per month up to $8k per month in revenue.The BLUEPRINT shows you what needs to be in place and where your focus should lie at each stage of your beauty business journey.GRAB A FREE COPY OF THE BLUEPRINT HEREIn this episode, weâll unpack precisely what each strategy is and how to implement it quickly into your business.Got a question or want my help to put the whole system in place with you?Start a conversation with me on Messenger here, and letâs get it done.A huge thanks to our episode sponsor Gusto for their excellent taste in podcasts. If you want to test drive their HR and payroll software for 3 months FOR FREE just go to: gusto.com/beauty
One of the things Iâve realised as I work with more and more business owners is that people donât look behind them often enough.Whether or not itâs the coming to the end of the year when you listen to this, itâs essential to look back occasionally in your business to see how far youâve come.This is so you can celebrate your win, learn from things that didnât quite go to plan and identify your hold-ups.Together, letâs do a recap of what weâve achieved this year, and Iâll share with you my plan and what weâve got in store for 2024.âŚ.Oh and if youâd like me to help you make sure 2024 is the most amazing year it can be in your business, then Iâm opening up a few spots in my FRAME YOURSELF Program for 2024.
Starting a business can be an exhilarating journey, but it doesnât come with an instruction manual. You want it to be freeing, exciting, and rewarding, but more often, itâs hard, daunting, and overwhelming, eventually leaving you frustrated.What if I told you that it doesnât have to be like this because Iâve created the IKEA style set of instructions to ensure you have all the right pieces in place, in the right order, at the right stage for you to ensure your success.Itâs called The Blueprint . . . and in this episode, weâre starting at the beginning with the STARTING phase.. . . and even if youâre not âjust starting outâ, listen to this episode anyway, because if youâre missing any of these pieces in your business, then youâre in for some instant wins.So let me introduce to you to the The Blueprint deep dive and donât forget you can download a copy right away while listening to this podcast âŚâŚ so TUNE IN NOW!
We tell our kids the magic word is "please".However, "please" won't get you very far in business. There's a different magic word you want to use if you want those gaps in your appointment book to be a thing of the past.Because, once you hear it . . . and understand the power and science behind it, it will get you more bookings whether you like it or not.What's the "business" magic word?Listen to the episode, and I will reveal all.
Whatever your feelings about AI, itâs here now, and it ainât going nowhere!But beyond writing your social media posts for you and helping you with your grammar, is there really anything AI can do for your business?Until now, Iâd argue the answer was no.But Iâve discovered something truly amazing.Skincare-focused tech that quite simply you wonât believe.Itâs so new and so advanced, that I had to bring the founder of Haut.ai, Anastasia Georgievskaya, on to the podcast to reveal exactly what it is, how it works and how this powerful tool can transform your skincare business.P.S. listen now and grab an exclusive founder offer from Haut.ai
Whether youâre starting out or just trying to get your existing business a bit more organized, writing a business plan is the perfect way to clearly outline how your business will operate, declare goals, and set out a strategy to reach those goals over the next 12 months.But a lot of business owners donât plan for the coming year, either because they think it takes a lot of time, they donât know where to start or theyâve tried before and it didnât work.In this episode, I will share our framework and the 5-step process every beauty business owner should go through to create an effective plan for the year to make it easy, fun and quick -- even if you're a complete beginner!Iâm even going to give you our workbook, cheatsheets and a whole tutorial so you can work through the process with me.But you got to listen to get the details . . .
I admit it, I was wrong!I'm changing my advice regarding mass marketing events such as Black Friday and Cyber Monday....because, if you can't beat 'em, join 'em!In recent years, they have become synonymous with excessive discounts, resulting in significant potential business revenue losses if you're not careful.And that's why I'm not a fan.However, recent statistics have caused me to change my mind and my advice regarding events like Black Friday and Cyber Monday.I'll share what these are in the episode.I'll even go one better and give you a 7-step process for creating unique promotions that get attention and bring in vast amounts of revenue while protecting your profit margins.I'm even going to share my two favourite promotion ideas you can use today if you want to maximise Black Friday this year even if you haven't got any plans yet.
Welcome to this collaboration edition of the Beauty Business Podcast, with refreshing twist from my usual episodes.This week, I am thrilled to share with you to one of the most valueable tools I have ever developed for building a successful business - the Seven Day Booking Boost. A few years back we transformed it in to a comprehensive book, providing you with a simple, yet highly effective, step-by-step process to get you more bookings, fast (and for free)And while Iâve mentioned it on the podcast before, I thought Iâd lower the barrier to entry even more by bringing it to you here, today.So whether youâre looking for a long term growth strategy, or simply a way to get more bookings in the short term, my Seven Day Booking Boost is the answer.
Itâs no secret that Facebook is a HUGE source of potential clients for your beauty business.But engagement is down, comments are like getting blood from a stone and actually getting people to make a booking is like something from Mission Impossible.So that leaves you with running Ads right?Wrong!Thereâs a simple trick that weâve been using with our clients for years to help get actual clients from Facebook for FREE. . . and in this episode Iâll tell you exactly how it works!*Want help to put this in place in your business and finally get the clients you want?Click Here (https://m.me/BeautyBusinessSecrets?ref=w16201254) to start a messenger conversation with me about my MONEY Methodâ˘
The best new clients donât come from social media; in fact, most of the time it happens through word of mouth or referrals.With a solid referral scheme in place, you won't have to exhaust yourself with relentless self-promotion and social media flogging.What? Donât have a referral system in place? Fear not! You've stumbled upon the perfect solution.In this episode, Iâll share with you my entire system for generating a consistent flow of referrals. I'll tell you what to do, what to say and every single trick and hack weâve used to make this work even better.
Thereâs nothing more frustrating than getting to the end of the week and thinkingâŚ
âWhat the hell did I do this week?â
Especially when you know you barely had a moment to yourself.
Itâs frustrating, itâs demotivating and it means youâre NOT making progress in your business or your life.
In this episode Iâll share with you the secret system we use to ensure you win every single week - you make progress, you get more stuff done in less time and you finish each week feeling amazing.
âŚ. and you can grab the exact workflow we use by clicking here (https://beautybusinesssecrets.co/weekly-winning-2/)
Team problems are the bane of every beauty and wellness business owner's existence.
It's like a never-ending battle if youâre not careful and certainly one that I'd rather not deal with.
However, fear not, for I have a special guest joining us on this episode - beauty therapist turned team dynamic sorceress.
Kelly Shawâs here to share her secrets and tools on how to create a team that actually has your back, and each others, to the point they actually manage themselves.
So, get ready to dive into the fascinating world of team management and discover how to build a team that sets you free instead of tying you downâŚ
So youâve got your website built . . . that was fun!
Now how on earth do you get people to see the damn thing?
Well, beyond telling people about it, this is where the mystical world of S.E.O. comes in.
Note: S.E.O. stands for Search Engine Optimisation, which still doensât mean much, but weâll cover all that.
Learning SEO seems daunting and scary, but can be simple and straightforward if you know what youâre doing. Thatâs what our guest discovered when she shifted from beauty therapist to a website developer.
Come and meet my former client turned Website wizard, Jules White, and discover how SEO helped her to land more clients, and her clients to land even more clients.
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EPISODE HIGHLIGHTS:
Jules' Journey from Beauty to Website (5:16)
What is SEO? (12:00)
How important SEO is to small businesses (13:30)
GMB and SEO (15:55)
Checking Your Analytics (17:55)
Top SEO Mistakes (23:50)
Tips for better SEO (32:45)
Afterword from Jules (38:02)
Beauty business owners repeatedly tell me that some of their best clients come from Google . . .
And to get more clients from Google, youâve simly got to give google what it wants.
That's where your Google Business Profile comes in. By setting up your profile CORRECTLY you can easily climb to the top of search results without spending a fortune.
And that means more clients for you.
All it takes is about 20 mins work on your part and listening to this episode of the podcast..
So, are you ready to take your business to the next level?
Hit play now and Iâll explain how to set your Google Business Profile up for client success.
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EPISODE HIGHLIGHTS:
What is Google Business Profile? (13:25)
Why use Google Business Profile? (15:43)
The One Problem with Google (17:30)
Setting Up Your Google Business Profile (23:05)
Google Business Profile's Secret Weapons (31:40)
Wouldnât it be great if people just did exactly what you wanted them to?Well, Iâm not into mind control as such, but when it comes to your website, there are some simple tricks you can use to ensure people actually check out your site and then take the action you want them to take on thereâŚâŚwhether that be to sign up, book or buy.Following on from last weekâs episode where we covered the absolute basics of your website, this week Iâll share with you the pages you need, and the layout I recommend to ensure that both types of client who arrive on your website find what they need easily, and do what you want them to do.Welcome to the crucial second part of our Weaponise Your Website.
"Why bother with websites when we have our social media profiles?" is a question that still gets asked by beauty business owners all the time.And it seems like the argument for ditching a website keeps getting stronger as the likes of Facebook and Instagram offer us more and more âtoolsâ.Thing is . . . we know that social media is great for connecting with people and promoting your brand, but that's not enough.A website is like your digital storefront, it's where people go to learn more about your branding, services,and products. It's where you can showcase your expertise, build credibility and trust.In short, itâs where your potential clients become paying clients.But what does your website really need these days?Whether youâre not sure where to start or youâre looking to make your website work harder, tune in now to discover not only the basics but how you can make sure that your website contains everything you need to convert client quickly.
Do you struggle with understanding the financial side of running your beauty business? Do you find it tedious and overwhelming? Well, what if we told you that it could actually be the easiest and most fun way to grow your business?In this episode, we chat with the amazing Shawnie Curtis, a beauty business owner and self-proclaimed âfreak in the sheetsâ. She'll show you how to take the fear out of finance and how to use spreadsheets to gain valuable insights into your business's performance.Learn how Shawnie has used her love for spreadsheets to expand her business and achieve her goals. Don't miss out on this opportunity to transform your business with the power of numbers!
Are you a beauty business owner struggling with starting, hiring or managing your team members? In this episode, we've brought back Phil Jackson, founder of Build Your Salon, to share his expertise on tackling these challenges. Phil walks us through his proven strategies for hiring exceptional team members and how to effortlessly manage them to ensure they align with, and deliver on your business goals. Whether you're just starting out or looking to improve your existing team, this episode is packed with valuable insights to help your beauty business thrive. Tune in now to learn how to build a team that drives success!"Want to Build Your Own Dream Team"? Go here https://buildyoursalon.com/courses/dream-team-rocket-fuel
This week, ITâS ALL ABOUT SKIN!Itâs not about skin care, itâs an episode for those beauty professionals who are specializing in skin and those who might be interested to be a skin expert or aesthetician.In fact, weâre busting all the big myths about the business side of skin.Internationally renowned, skin expert, Andrew Hansford is genuinely passionate not only about skin but about the proper education of skin specialists in the industry as well.âŚ. and heâs tired of all the misinformation there is out there about it!From modelling, to studying about skin to writing a book and supporting a heartwarming charity, whether youâre skin focussed or not, this episode is something you shouldnât miss out on!Get ready for EVERYTHING you need to hear about the skin business plus some astonishing and hilarious tales from Andrewâs career.
WEâRE BACK! And if you want to know why weâve been in hibernation a little longer than usual, then check out the intro of this episode for some exciting updates and BIG personal news.But so many of you messaged to ask what had happened to the podcast, Iâve made it a priority and decided to come back with a bang as I help you crush the biggest silent beauty business killer of all.Cancellations and No-Shows!This is the biggest untackled cost for most beauty business owners and allowing clients to get away with cancelling at the last minute or simply not show isnât just frustrating, itâs potentially devastating to your business.So in 2023, weâre on a mission to prevent clients stealing your revenue.Iâll share with you the exact strategy to protect your revenue in the episode plus give you a FREE checklist, a sample policy you can copy and scripts you can use in your own business plus some extra training which you can grab here (https://beautybusinesssecrets.co/crush-your-cancellations-2/)Not yet fully booked in your beauty business? Not a problem, to start a quick messenger conversation with us to get hold of details about our MONEY program which will help get you fully booked in just 8 weeks click this >>> GET BOOKED (https://m.me/BeautyBusinessSecrets?ref=w16201254)
Just a few more days until 2023 and if youâre ready to FOCUS on what matters and get the results you want, then Iâve got a special Christmas surprise just for you!Let me introduce to you F.R.A.M.E. Yourselfâ˘, your personal one-to-one coach who keeps you accountable and focused as you get done and tick off all the goals you have for 2023.Want to knowm more? Like how F.R.A.M.E. Yourself⢠works, what you get, how mch it costs and why on earth itâs called F.R.A.M.E. Yourself . . . hit the play button now!
How important would you say your guest experience is?Itâs got to be pretty high up there right.What if you made it the Number One thing you focussed on in your business. In fact, what if you became obsessed with it above everything else. Thatâs what Amie and Nison did in their beauty business and not only has it resulted in their entire team being fully booked - they even have to turn clients away - but itâs won them a couple of very high profile awards.They put their success down to doing things differently, specialisation and making sure that their Guest Experience is at the heart of everything they do.Come and join me for a conversation with Amie and Nison to hear how their journey started and how they turned the most unlikely of buildings in to an award winning salon.
Social media can be overwhelming with the constant changing of trends and different platforms⌠you can hardly keep up while youâre busy with your business.
But did you know that by following some basic rules with the help of some apps you can stand out?
Thatâs what weâre going to learn on todayâs episode as we are joined by the founder and director of Content Kweens, Ben Lifton.
Sit back and soak up some social media secrets as we learn how to conquer it all!
Resilience is defined as the capacity to recover quickly from difficulties and thatâs something our guest has truly shown overcaming obstacles to get to where she is now.
Imagine a young woman who, at the age of 18, broke her neck in a car accident and, rather than letting it crush her goals, made a full recovery and launch her first spa within five years.
No miracles or magic involved, instead she harnessed her own inner energy to build her business even further, opening additional spas and even start a nonprofit organization to empower women.
Briana Borten, founder of DragonTree Holistic Day Spas, shares her super-power secrets for harnessing your inner energy to power resiliance within your business.
p.s. If you havenât noticed Christmas is peeking around the corner and I want to show you how to make up to one third of your entire annual turnover in the next few weeks.
So Iâve made my entire âHow to Make the Most of Christmas in Your Beauty Businessâ training and planner available for FREE . . . listen to the episode to find out how to your hands on it.
youâve already got the perfect system for that in my 7 Day Booking Bookâ˘
And If not ⌠where have you been?
GRAB YOURSELF A FREE COPY HERE (https://beautybusinesssecrets.co/7-day-booking-boost/)
I created this fantastic guide several years ago and recently, it got a complete makeover!
Itâs quite simply the easiest way to get more bookings in just seven days. Without any social media time either!
But the cool thing is that itâs so easy and quick that youâll want to keep doing it beyond the 7 days to keep your bookings coming in.
Problem is, once the bookings start coming in and you get busier, keeping track of the process can get a little fiddly.
But weâve found the perfect software to make sure you follow the system every day, keep on top of things and ⌠dare I say, it might even make everything even easier.
You gotta listen to the episode to find out what it is though . . .
Everyoneâs banging on about the coming recession, which, guess what ⌠leads to a recession.
But the media wants to prey on your fear and worries about this looming supposed evil recession, but around here we welcome a recession.
History has shown that a recession provides the biggest opportunities to grow.
Plus the beauty industry has âthe lipstick effectâ going for it.
Now that doesnât mean you can sit back and relax, ignoring the world around you while the money rolls in.
But a couple of small tweaks to your business will set you up to capitalise on any opportunities that come your way and ride that recession wave to even faster growth.
So letâs get you set up the beat the recession.
If it comes . . . (although it probably will).
The Number One thing holding beauty business owners back from the growth, the clients, the money and the life they want is something we call ⌠âDelivery Doubtsâ.
Thing is, you probably donât even realise itâs a problem affecting you.
I didnât!
Delivery doubts manifest in one of two main ways:-
1) Doubts your client will get the exact result they want or be happy with that result
2) Doubts that by taking on a new client that your life will get better
Instead, you Delivery ConfidenceâŚ
That way you KNOW youâre client will be happy and youâre life getâs exponentially better for each client you bring in.
The way we do this for our clients is using a framework we call âUltimate Offer Confidenceâ.
I want to share it with you . . . so click play and letâs do this.
p.s. there are worksheets and training to help you too!
Was there a moment that set you on the business journey youâre now on?
Iâve never had anyone interview me on my own podcast, but an opportunity came knocking recently when one of the wonderful people from Skin Professionals UK asked me if Iâd be a guest in their group.
The interview was so much fun, and we dived deep touching on topics like what I do behind the scenes of the spa industry, the most powerful lessons Iâve learned on my business journey as well as the things that still frustrate me most.
. . . it also made me realise the moment I was destined to work in the beauty industry.
It was so much fun, I asked if I could release it as a podcast episode.
Come and join Sarah Hurst and I and listen in while I regale you with tales of my own mis-adventure!
Not. Enough. Time!
If I had ÂŁ1 for every time I hear this from a business owner, well thatâd be the monthly wine bill paid for.
Tired of constantly struggling to get everything done, working late in to the evening and even on a weekend, I created The Six-Hour Edgeâ˘.
We use it every week in our business.
And so do my clients.
So I thought Iâd share it with you.
And the awesome thing about is Iâm giving away all the worksheets we use that means it takes minutes to do and work like a charm.
Look, Iâm even keeping the podcast description short and sweet so we can focus on getting you back your time.
Now, letâs go and reclaim your time.
Following up with people. How important is it really?
Youâve already got a millon things to do running your business, dealing with the cleints that are booking int . . . so following up with enquiries and clients, that just another job and takes too much time.
But secretly, deep down you know itâs ONE the thing thatâs going to save you the time and grow your business if you do it right.
Problem is no one has ever shown you how to follow up.
So whatâs the right way to follow up?
The system we use and teach to our clients has quite literally transformed businesses.
Itâs a simple system that actually works and helps you not only follow up consistenly, but get WAY better results in MUCH less time.
Check out this episode where I share the key elements of a perfect follow up process and Iâll even share our entire process so you can start creating fortunes with your follow ups.
⌠and if you want my full follow up training process where I break everything down for you CLICK HERE
You all know that I am the âSoftware Guyâ, or I wast when it came to the beauty industry.
And today, I love to use software that helps me to do my job, that life easier, that saves me time and ultimately, makes me more money.
Problem is, that in todayâs world we seem to need so may pieces of different software to help us, that both figuring it all out and paying for it all becomes a real headache.
Especially if you work alone.
Thatâs the problem todayâs guest, Caroline Syson, faced - not for herself but for her daughter. So she decided to so something pretty radical and amazing.
I donât want to give any more than that away her so hit that play button and discover just what she did and what this means for you.
PLUS, Caroline has an incredible surprise for anyone who listens so donât miss it!
Everyone loves a deal and in todayâs episode you get three for the price proce of one . .
Three podcast hosts that is!
Founders of Lash Conference and hosts of LashCast, Paul, and Tussanee Luebbers, will share how theyâve overcome their struggles as they hit bump after bump on route to business success - including even being forced to close their salon.
Proving that there is no such thing as overnight success, theyâve not only persevered and now have a wildly successful podcast plus the biggest Lash Conference in the world.
Theyâve developed methods and procedures that they call on time and time again when things arenât going to plan and theyâre sharing them in this episode.
Paul and Tussanee are such kind, knowledgeable, giving, funny people . . . we chatted for hours, but weâve taken the best bits of our conversation to share with you today.
NEWS FLASH: Your clients are thinking about going somewhere else!
Well some of them are, because Spring is here and itâs a time for changing things up or starting over.
But this is actually great news, because that means this is the best time of year to keep your clients and pick up new ones too.
This is not an episode about the best cleaning products or a strategy for making your salon shine like a diamond.
Instead Iâm going to share with you my checklist for a quick business spring clean to ensure itâs more profitable and more organized and everything is in place to build stronger client loyalty and capture new ones.
To make your life even easierm, I have created a downloadable checklist so you can listen now and then tick things off as you go .
If youâre ready to start scrubbing all the negativities and ironing out the parts of your business that have got a little wrinkly, thereâs still time to make 2022 your best year yet!
Letâs get scrubbing . . . .
100% of people that tell me they donât need a business coach have never worked with a business coach.
Just like skydiving, bungee jumping or going on that really big roller coaster, you were scared to do it, and didnât see what the fuss was about.
But once youâd tried it yourself, you got it . . . and now you wonât stop telling people how amazing it was and âOMG, youâve got to try it yourselfâ
But if youâre never worked with a coach before, what exactly does a coach do?
Surely they canât know your business better than you, so how can they actually help you?
Have a listen and let me clear things up . . .
How do you manage the demands of your business with the demands of your partner or family?
Itâs tough, right.
Youâre building your business to support your family, but your family also needs you while youâre building it.
You feel like youâve always got to prioritise one or the other?
And the comes THE GUILT!
What if there were effective and proven ways to not just find a balance, but to integrate the running of your business and being there for your family?
Joining us today is Elizabeth Hartke, founder of Luminary Leadership, whoâs done exactly that.
And now she teaches other business owners how to do the same.
This episode is perfect for you if youâre struggling with the demands of business and life or for beauty business owners who have children and those who are wanting to start families.
After 150 episodes youâd think might think it difficult to come up with something completely new . . . but we can!
Letâs get legal.
On this episode Iâm joined by Ciara McHale and Olivia Clavio of TYZ Law. Together theyâve joined forces to focus specifically on the area of beauty business law to help independent business owners like you, protect themselves and navigate the often complex legal side of things
We will be discussing trademark laws, whether or not to protect your business name or your services. Weâll be looking at exactly what protection that gives you and also how to work with influencers the right way. Indeed how you can protect every facet of your business.
People shy away from all things legal, itâs because it seems complicated, scary and often expensive. But Olivia and Ciara break things down in a simple, easy to understand and not remotely scary way.
Plus getting ahead of things from a legal point of is way cheaper than leaving it to change and then having to bring the lawyers in.
Letâs admit it, the reason weâre on social media as business owners is to get more clients.
And we know there are various ways to gain their attention, but it all takes so much time and effort.
Not to mention procrastination time, worry, over-thinking, guilt for not doing more etc.
And then when you do put in the time and effort, the stories, the reels, and the lives . . . . nothing.
Crickets.
So hereâs the question⌠âWho wants to spend less time on social media yet get better results?â
And by results I mean leads which turn in to clients?
If you are menally raising your hand then let me share something with you I discovered while I was at a party.
Want to hear more? TAP the play button now.
Doing the right thing at the wrong time in your business journey is a big mistake.
And a common one too.
Thereâs no manual for running a business. Thatâs partly what makes it fun and exciting because you get to do your own thing.
But damn, if it doesnât make it hard work and way more stressful than it needs to be.
If only there was at least some sort of checklist to make sure you had all the bits you need in place, at the level youâre at, to make it easier and without the guesswork.
Well now there is!
Itâs called the BBS Blueprint.
No more winging it or copying the A players . . only to find that it just doesnât work.
Instead weâll hand you your own framework, proven to work, to make sure you can implement it properly to your business and still do things your own way.
If you feel confused about where you are in your journey as a beauty business owner or what to focus on next, then this podcast episode is for you.
DOWNLOAD YOUR BLUEPRINT ->>> http://beautybusinesssecrets.co/blueprint
Two things that are going to have a profound effect on your business in 2022:
Spathetics M.R.R.
Your clients want results.
They want them quicker than ever before and the good news is that theyâre willing to pay more to get them.
But because weâre all about âwellnessâ now, they want the results based results that typically come from more medical treatments, but they want that relaxed, spa like experience even more than ever.
Welcome to Spathetics.
Fortunately, Spathetics may also be the answer to you not having to start from zero every month in your business.
M.R.R. (Monthly Recurring Revenue) means you get to do what you love, helping people look and feel amazing by delivering your treatments and services without the need to worry about money.
Sounds too good to be true?
Joining us today is a good friend of mine from the beauty and wellness industry (somehow weâve known each other for a decade) and sheâs currently the Corporate Account Manager with HydraFacial, who you may have heard of. Let me introduce you to Zoe Graham.
Weâll dive deep into this new world of Spathetics and how it can help your business and your clients. I was fascinated by HydraFacial not simply being a machine or a treatment, itâs an entire business model in itself.
And if you listen to the end Zoe and HydraFacial Team have prepared something pretty special for you!!
Click Here to Check It Out! [Link to beautybusinesspodcast.com/hydra]
Hello 2022, may you be a far cry from 2020!
Made your list of goals already for the year?
Errrk â⌠youâve probably already made your first mistake of the year.
Big mistake, HUGE.
Donât worry, itâs not too late to fix it.
I want you to stop overwhelming yourself so this episode focussed on the ONE most important thing I believe all beauty and wellness business owners need to do this year to make a real impact.
Want to know what it is, just tap the play button and Iâll tell all.
As usual Christmas has me feeling all Santa-mental.
So I recorded a special message, just for you, because youâve been amazing this year.
I am not going to divulge everything here so yule have to come have a listen. Youâre not going to want to miss it.
Hint: It involves singing
Oh and speaking of music check out this alternative Christmas music playlist I made you: (insert a link to Christmas playlist)
Running your own business can be a lonely job. Even if you have a team or run a large spa or clinic, that feeling of being alone is real.
I keep hearing this. I feel it too.
Being the boss of your own business can be incredibly rewarding, freeing, even exciting because you get to work at your own pace, you get to decide what to do, and you make the decisions.
However, they don't tell you that this is only the case when things are going well. And that doesn't happen all the time?
If you feel alone, worried, and distracted, you'll quickly lose motivation.
And that makes everything worse!
So how can you stay inspired when you're the business owner?
Here's what I suggest . . . listen now.
Want some more help?
Check out my 52 Week Coaching Program --> https://www.beautybusinesspodcast.com/frame/
Everyday you make decisions in your business.
The outcome of those decisions affect the success, even the survival of your business.
So no wonder they come loaded with all sorts of fears.
Our minds have used fear to keep us safe for thousands of years. âBig scary sounding noise = run and hideâ.
But in business it holds us back. Fear reinforces stories that stop us from chasing dreams, taking a chance, investing in ourselves and our in business to get what we want.
How do we go about becoming more confident and courageous in our business decisions? How do we stop making fear based decisions?
Fear not (couldnât resist), because in this episode Iâll expose all those fear based decisions youâre making. How to spot them and how to stop them altogether.
Can you really be anything and have anything, if you set your mind to it?
My job as a business coach is to make things simple for you.
But no matter how simple I can make the steps to creating the business you desire, if your head isnât in the right place, itâs always going to be harder, take longer and probably never quite achieve the very best results.
Having said that, I truly believe that your success is inevitable, if you work for it.
Thing is, your mindset determines how quickly and how easily you get there.
Business is all about the mindset.
Grab Your FREE 5 Steps to a Mindset for Success Download > http://www.beautybusinesspodcast.com/mindset
Iâd say Iâm a student of mindset, not an expert. But fortunately, my good friend Victoria Morely is a Mindset Jedi Master and thatâs whoâs joining me on the episode today.
So come and hang out with Victoria and I as we help you master a success mindset . . . listen now
As business owners, we all want to earn a decent amount of money for the work we do and the risks we take.
And I believe most of us are willing to do the hard work to get there.
Problem is itâs easy to feel lost on your journey, there are so many things to focus on that itâs hard to know the next right thing for your business..
There are so many options for you that all may possibly be the answer to your problems. Not to mention that you're already dealing with too many tasks, itâs difficult to pinpoint the essentials.
In this this episode Iâll explain the 3 key things you should be focusing on in your business if you are not yet generating 1k a week in revenue, even if you work on your oen
Why donât we hit the play button together now so we can start getting you the money you deserve.
Ready? 3 .. 2 .. 1 .. go!
Itâs at night, your mind starts to wander. For reasons passing comprehension it settles on the subject of money. And thatâs when the anxiety kicks inâŚ
Will I earn enough this month?
If I donât, how will I pay the bills?
You are not alone because lotâs of other small business owners feel exactly the same way. I used to feel like this too.
This kind of thinking serves no one, so letâs turn this around shall we?
To ease your worries and to help you understand how to not only earn the money that you need, but also the money that you want, listen up.
Along with this weekâs podcast, Iâm giving away a FREE workbook, training, and my âEarn Whatever You Wantâ calculator so youâre no longer plagued by lack of profits or mortified by money.
Episode Highlights:
Letâs Talk About money (3:07)
Money Worries (4:45)
Magnify Your Money (9:10)
Worried youâve left it too late to make the most of Christmas in your beauty business?
Fear not, because todayâs podcast will help you sleigh your Christmas marketing ensuring it rein(deers) revenue. So get ready to spruce things up.
(Who doesnât love a good Christmas pun)
Time to be your very own early business Santa Claus!
Let me show you precisely what to do with proven tips and even a downloadable planner to dash(er) your holiday worries away.
And if youâve missed me singing on the podcast, well youâre in for a treat!
Just hit the play button and Iâll share with you how you can make the most of Christmas this year.
Episode Highlights:
The Money Triangle (5:40)
The Christmas Planner (7:28)
Unlimited Retail Revenue (8:25)
Social Media is the New Window Display (13:10)
Scarcity Tactic (18:45)
Gift Cards are the Real Opportunity (24:15)
Promo Codes are a fantastic way to get clients and increase revenue.
But, theyâre also an incredible way to lose a LOT of money in your business too.
If youâve listened to pretty much any of my podcast episodes before, youâll already know my stance on discounts.
And while Promo Codes typically involve some sort of discount, theyâre actually the best type of discount to use and, if you follow my advice, the safest.
So if you want to use Promo Codes to make you more money rather than cost you your business, then check out this weekâs episode.
Episode Highlights:
What are Promo codes? (6:28)
Four key blocks (8:58)
Discussing Discounts (11:00)
Itâs all About ROI or "Return of Investment" (12:05)
The bad side of promo codes (16:20)
The good side of promo codes (17:38)
A âTimelyâ Intervention (23:37)
Do's and Donâts of Promo Codes (26:00)
Most beauty business owners start out believing they can reach their goals as long they are great at what they do
But then reality kicks in and it turns out thereâs a lot more to this running a business thing than just having great skills.
So you run around trying out ALL the ideas because youâre not sure which things will work or what you should focus on.
Inevitably nothing works, because youâre so busy trying the next thing that youâve not given any one thing time to see results.
Thatâs why we need to refocus on identifying our own money making milestones and redirecting our focus so we spend time on the right things. To be able to easily see what works and what doesnât so we can achieve and earn more.
Let me share my method for creating money milestones to take the stress out of money and to put the fun back into running your business.
Episode Highlights:
What To Do When Youâre Feeling Stuck? (3:21)
Typical Money Mistakes (7:53)
Shiny Object Syndrome (8:30)
The Money Milestones (12:05)
Truth about The 7-Figure Business Promise (13:54)
Three Things to Focus On (15:00)
Steps out of Your Struggle Zone (17:43)
The Lego Manual to Get to 5k a Month (19:50)
Youâve heard the advice before that in order to get more clients, you need to speak specifically to your ideal client.
Thereâs a reason this advice is everywhere, it works!
But no one actually give you the step by step info on HOW to identify your ideal client and once youâve identified them, what will you do with that info?
What exactly comes next?
Letâs clear all that up in this episode!
Join me as we dive deeper into WHY you need to identify your ideal client, HOW to do it and then WHAT to do next to connect with your ideal client and get them booked in as a client.
p.s. this episode comes with a free workshop to on how you nail down your ideal client and create a full profile just for your business. But youâve got to listen to get the deets.
Episode Highlights:
Free Workshop at the BeautyBusiness Hackers (6:17)
How to identify your ideal client? (7:22)
Anthea's amazing story (16:25)
Thinking of making a change to your prices?
Not sure if now is the right time?
What if you lose clients???
Donât panic. Let me answer your most asked questions about prices. Especially around what to charge and how to raise your prices the right way.
And if youâd like me to help you work out your prices for you, Iâll tell you how we can make that happen too.
But right now, select your favourite podcast app below to get answers to your most pressing pricing questions.
Episode Highlights:
What To Charge? (3:31)
Pricing Mistakes (5:18)
Value-Based Pricing (8:34)
Announcing a Price Increase (15:25)
Know Thy Profit Margins (18:25)
Thereâs no denying that social media is an essential part of your businessâ marketing approach. We all know itâs THE most powerful potential way to promote our business, connect with clients and attract new ones.
But why, oh why, oh WHY does it have to be so hard and take up so much time?
We asked what your biggest individual challenges were with social media and you told us:
Time Consistency What to post about What to say Having the confidence to put yourself out there
So we decided to solve all these issues for you here in this one episode.
So letâs simplify your social (media) life together.
Episode Highlights:
The Truth About Social Media (2:50)
Common Social Media Mistakes (6:59)
How to Simplify Your Social Media (12:08)
And If It Still Sounds Too Much Work (36:35)
Gaps in your appointment books used to be one of the biggest frustrations for beauty businesses. But with the influx of quality booking software to help minimise gaps and revenue protection methods to avoid late cancellations and no shows causing more gaps, we thought we had this problem licked.
However, with the constant flux of positive test results and test and trace notifications, this particular costly frustration is making a comeback.
So how can you fill in the gaps in this current situation?
Listen now and Iâll share 5 ways to fill those gaps and get back to being fully booked.
Episode Highlights:
The Truth About about Gaps (3:06)
The Universe Reminded Me (5:45)
Frustrating Gaps (12:04)
5 Steps to Fill Your Appointment Books (14:50)
All the beauty businesses in your area are trying to attract clients in the same way.
But the real reason your existing clients come back and choose you over those others is that youâre YOU!
Sure your treatments and services are amazing, your products get amazing results and your customer service is 5 star.
But everyone says that.
Itâs time to embrace your individuality to stand out and attract your perfect clients to your beauty business.
Episode Highlights:
Toning Things Down = Bland Marketing (3:21)
Accumulating Clients (4:40)
Donât Wait to Connect With YOUR Clients (6:03)
Donât Carry Your Donkey (9:03)
Where to be More YOU (10:12)
Things YOU need to remember (19:38)
More Money By Being You (22:45)
Did you lose something during lockdown?
Your Mojo.
Youâre not the only one and thatâs okay.
Iâve been hearing from business owners struggling with overwhelm, misplaced mojo, underwhelm and even some that feel theyâve lost the love for what they do.
For the last year and a bit weâve all been in a situation that was beyond our control. Many of us were forced into survival mode to keep paying the bills.
Now that we are moving towards some sort of normal again, weâve got to adjust back. And thatâs hard, weâve not had the time to switch gears. And thatâs left us stuck
But itâs time to refocus and get your mojo back.
The good news is the cure is simple.
Let me share it with you in todayâs episode.
Episode Highlights:
Misplaced Your Mojo? (3:23)
Two Mistakes We Hate To Admit (7:55)
How To Keep Being Motivated (12:58)
Winning Your Weeks (25:14)
Letâs talk about the power of repetition and how it will make you richer.
Let me say that again . . . today Iâd like to share how repetition will make you richer.
No, Iâm not talking about sitting in a circle chanting while manifesting money falling from the sky. Iâm talking about the power of repetition and how it will save you hours on your marketing, have your clients ACTUALLY listen to you and even attract new clients more easily.
In fact, repeating yourself will help your business grow in so many ways.
Click below to listen and let me explain . . .
Episode Highlights:
Stop Making Your Life Harder; Repeat Yourself More? (1:20)
What is Spaced Repetition (8:47)
6 Simple Uses for Repetition in Your Business (10:17)
Have you fallen into the "social media trap" that most business owners have these days?
You understand the need to use social media to promote your business, but in the overwhelming array of platforms and then options within them, you've likely missed the point of using social in the first place.
Have you ever posted for the sake of posting?
Do you check the number of likes, comments, follows and shares your posts receive only to track the numbers and then move on to the next thing?
You're not alone!
The only reason to use social media for your business is to start conversations. Conversations that lead to clients.
Let me help you with that in today's episode as I uncover the strategy I've been using to turn posts into profits simply by having a conversation.
Episode Highlights:
The Only Reason You Should Be Using Social Media (5:26)
The 4 Mistakes People Make on Social Media (8:10)
Theory of Conversational Sales (12:48)
How to Make The Most of Your Social Posts (16:33)
What if you could be 95% guaranteed of hitting ALL your goals?
Well, you can.
The magic sauce: Accountability.
The problem is, when you are an employee that accountability is built in. Fail to do what youâve committed to get done, youâll have your boss to answer to.
But you started your own business because you didnât WANT a boss, you wanted to be in control, have the flexibility and all that other good stuff.
So, how can you be accountable when YOUâRE the boss of your own beauty business?
Thatâs for me to know and for you to find out in this weekâs episode of The Beauty Business Podcast.
Episode Highlights:
What Exactly Is Accountability (5:20)
A Personal Trainers Secret Weapon (8:31)
The Ideal Accountability Partner (9:44)
Go Frame Yourself (14:45)
Feel like you've lost your mojo?
Do you find yourself doubting yourself and your skills and maybe feeling like a bit of an imposter in your own business?
If you answered 'yes' to those questions, you might be coming down with a bout of "Imposter Syndrome."
In this episode, we will dig a little deeper into precisely what impostor syndrome is and how it shows up. And then I'll cover the best ways to recognise it, head it off at the pass and deal with it so you can move past it and it no longer holds you back.
Our mental health matters in these trying times, so let's tackle this and conquer it once and for all.Episode Highlights:
What Exactly Is Impostor Syndrome (3:48)
How to Spot Imposter Syndrome in You (5:50)
Overcoming Imposter Syndrome (11:34)
âWe are no longer a photo-sharing app.â - Adam Mosseri.
This short statement caused a huge wave of discussion about Instagram but donât believe the hype.
If youâre already active on IG, you must have noticed the changes on the app these past few years, like Stories, IG Live, IGTV, and now Reels and Guides.
As if Instagram wasnât already confusing enough, so what do these NEW changes actually mean for you.
Not to worry, because Iâll give you the real (no pun intended) lowdown on what this really means and what you should be doing so you donât miss out on getting bigger results from Instagram with less time and effort on your part.
Plus, Iâve got some other exciting stuff to share with you so letâs go ahead, shall we?
Episode Highlights:
The Best Software for Salons in 2021 (1:45 )
What's REALLY New with Instagram? (5:20)
Letâs Get Reels (6:49)
How to Get Better Results with Instagram? (8:58)
The NEW Social Simplifier (21:07)
Adamâs Reel Challenge (24:40)
BREAKING NEWS : Email is DEAD!
With all the different social media platforms at your finger tips to connect with your clients, youâve probably heard this too.
But believe this at your peril, because email is very much ALIVE.
Iâll happily share with you the shocking stats that prove why email is still beneficial to your beauty business.
But for now let me put it this way . . . When Facebook wants to tell people about a new feature of Facebook, they send people an email!
I think that tells us something, right?
Ready to dive and up your email game? Letâs goâŚ
Oh and stay with me until the end of the episode, because I have something special for you.
Episode Highlights:
Why Build an Email List (4:08)
The Shocking ROI for Email Marketing (7:12 )
Six Reasons Why Email Rocks (8:55)
How To Build an Email List (14:42)
Email like a Ninja (18:12)
I am sure youâve heard it a thousand times. âMoney canât buy you happiness.â
For sure, youâve rolled your eyes thinking âYeah, only people WITH money say that!â
But money canât really buy you that long-term happiness or fulfillment as a business owner. The quote is actually TRUE, and weâll be proving it on todayâs podcast.
The real truth is in fact if you find your happiness, often the money will follow.
Our special guest today had to find all this out the really hard way, but itâs led her to create a formula for happiness and wealth by first focusing on her WHY.
Iâd love you to meet the bestselling writer of Navigating Lifeâs Transitions, Nicole Mayer, as she shares her journey towards happiness.
Episode Highlights and Takeaways:
Nicole's Journey from Rock Bottom (6:37)
Quickfire Time (9:45)
What is Our Why? (13:57)
The Two Types of WHYs (15:32)
Overcoming the Feeling MONEY is the problem (17:08)
How to Uncover What Will Really Make You âHappyâ (22:01)
Ways To Achieve our Happiness (25:18)
Nicole's Biggest Tip (29:25)
Whether you pronounce it as âneeshâ or ânitchâ the meaning is exactly the same.
But understanding the real definition is only half the battle, because we need to know HOW to identify your niche and how it will help you attract more clients more easily and to become successful more quickly.
Iâll cover all the basics here in this episode, but if youâd like my help to really nail down your niche then join me for my upcoming Nail Your Niche challenge over in my Facebook group.
Listen to this episode all the way to the end to find out the details on how to join.
Episode Highlights and Takeaways:
What is exactly a Niche How does it work? (6:38)
What is it Youâre REALLY Selling? (9:43)
The Big Mistakes Youâre Probably Making Now (11:30
Before we start, let me ask you this questionâŚ
Is your beauty business really a business or more of a hobby or possibly even a charity?
I speak to business owners all the time who are not earning enough because theyâre pricing your treatments all wrong.
Why are you devaluing your hard work?
Letâs get into the root cause of this common problem in the beauty industry. Let me mind shift your whole thought process around pricing in the next 27minuntes and 59 seconds.
In case you are wondering whatâs with the connection between the sandwich and your pricing, then letâs get into the podcast, shall we?
Episode Highlights and Takeaways:
Do You Have a Business, Hobby or Charity? (5:02 )
The Simple Pricing Formula Everyone Should Use (8:10)
Deal Hunters Vs Value Seekers (10:30)
How to Attract the Value Seekers (11:02)
Kate's Story (14:02)
The Thousand-dollar Sandwich (16:27)
What Would You Pay for a Set of Playing Cards (21:20)
In a world where information can be accessed with just a tap on your phone and you can learn anything from a bit of time on YouTube, what are people paying for these days?
The answer is convenience.
The great news is that this is extremely liberating, because it means you can share your amazing knowledge for free which will increase your business exposure, grab attention and actually help make you MORE money.
In this podcast, I will share with you tips on how to get your head around this and create content thatâs not only convenient but also will generate more revenue for you and your clients.
Episode Highlights and Takeaways:
Hmmm... Minimalism (4:20 )
Content = Convenience (5:36)
Steal Like An Artist (10:25)
Don't Limit Yourself (14:06)
The Curiosity Effect (15:46)
A bit different episode this week as we focus on the importance of continuing education and gender inclusivity within the beauty business industry.
99% of beauty business owners learned their craft before the idea of starting their own business even occurred to them. Suddenly the responsibilities ramp up and the learning curve is immense.
Before you know it, timeâs gone by and both your skills for your craft and whatever business skills you had need updating, otherwise youâll be left behind. Itâs a never-ending process of learning in order for our business to thrive in these ever-changing times.
Not only that, but the world is changing too. Particularly in the world of beauty, we need to embrace everyone. But that can be really difficult, uncomfortable even if you are not sure where to start.
Joining us in this episode is a genuine beauty business guru and fierce advocate for the trans community. So if you want to better understand why we need to always be learning and also how to embrace all genders, meet our guest, Sam Marshall.
I hope this episode enlightens you as it did me as we tackle more about continuing education and inclusivity.
Do you LOVE selling to your clients?
Itâs difficult. You feel awkward. After-all, theyâll let you know if they want to buy something.
But then, it would really help your business if you actually made a bit more profit?
Having the right mindset around selling changes everything and will help you conquer any fear and awkwardness you might have as well as actually providing a solution to your clientâs problems.
Iâm no sales expert, but I do have simple sales strategies that have helped me get more comfortable with selling, helped my clients get bigger results and could help you out too.
If youâre ready to make selling easier for you, then listen now.
Technology plays a huge part in our lives, but especially in the beauty industry where we should utilize booking apps, websites, and of course, social media.
Over the last 12 months, weâve all experienced limited human interaction that could have crippled the beauty industry. However, some tech-savvy beauty business owners didnât let the pandemic stop then from creating a whole new customer experience while on quarantine. And Iâd like to introduce to one such business owner as this weekâs guestâŚ
Meet the CEO of Pretty Convenient Salon and founder of the Pretty Convenient App, Tracy Ftacek.
This kindred spirit of mine, total geek, shares her journey from being a salon manager needing to find a smart solution to a real life problem to being a founder of a beauty app that helped her keep earning money and paying her team. We also share some helpful tips for âembracingâ technology in your business.
Got a website?
Does your website help you bring in more customers?
Do your clients, and your potential, actually know you have a website?
If you answered YES on all three, then congratulations, GO YOU! But if you answered NO on the latter two then you are missing out big time.
Donât fret because today weâre exploring all the ways your website can easily turn into not only your best employee, but a client getting, money generating machine.
p.s. Listen to the end for something a bit special!
What comes into your mind whenever you hear the word âPinterest?â
âOh yeah, thatâs where I go when I want ideas to redecorate the living room, pick where to travel to, or easy-to-bake dinner recipes.â
But what if I told you that you can use Pinterest to bring in more clients. Even, have a bigger effect than the usual social media platforms like Facebook and Instagram?
Shut up!!!
Curious to find out if Iâve lost my mind? Letâs find out on this weekâs podcast where I am joined by Pinterest marketing extraordinaire, Kate Ahl from Simple Pin Media.
Kate will break down a simple strategy for using Pinterest to get more clients in your salon or spa, and the best bit is you are already doing 90% of the work.
Ready to get pinning? Hit the play button now.
How much easier would business be if you knew what your clients really wanted and when theyâd spend more?
What if I told you that theyâre telling you EXACTLY what they want, all the time!
Problem is your clients are doing it in very subtle ways and if youâre not looking out for these, then blink and youâll miss it.
Todayâs guest is an expert in the dark arts of consumer listening and has used this exact skill to help transform brands like Aveeno, Neutrogena, Johnson & Johnson and now sheâs on a mission to make medicinal cool with Olika.
Janelle Hailey describes herself as equal parts data lover, marketing maverick & strategy whisperer (which I love) and today sheâs sharing how you can use the powerful consumer listening strategies of the big boys to beat out your competition and give your clients exactly what they want to get them to spend more.
Does the word âDeadlineâ fire you up or freak you out?
In this week's episode I share my terrible secret when it comes to getting stuff done that Iâve never shared publicly before.
But weâre friends right . . . you wonât judge?
I want to show you how you can use deadlines and a couple of other task completion hacks to get more of the right stuff done in less time by becoming a pro-active productivity pro.
It all comes down to understanding your own response to deadlines, which Iâll help you uncover, and then whether you are a pleasure seeker or fearful worrier when it comes to tasks.
Whichever you turn out to be Iâll share with you 3 tricks to help you do what you say youâre going to do, on time, every time.
Reviews, Testimonials, Feedback, Social Proof . . . we all want more!
Whatever you call them, they all have the same purpose, to provide independent insight in to your business to help someone else decide whether to buy, or book.
But how do you go about getting more reviews, where should you collect them, what should you do with them once you have them and then, yikes, what to do when you get a bad one?
Let me take care of all that for you . . . listen in.
Love it or hate it, social media is an integral part of any business these days.
We all know what a struggle it is to generate content in the hunt for more of the right followers, the ones that turn in to clients, and how to engage with them.
Could social media competitions be the answer.
Wait . .
Do you really know what competitions are and how to do one effectively? Breaking the rules could get your account locked. So is it even worth doing social competitions in the beauty industry?
All these questions and quite a few more are answered in todayâs episode, because I am joined by a highly recommended expert. In fact she came highly recommended in the coaching group that I am part of so we are very lucky to have her with us today.
Letâs dive into the world of social media competitions and decode the doâs or donâtâs together with uber tech-savvy, Joy Foster of TechPixies.
Oh and because sheâs awesome, Joy will not only share her tips and tricks, but sheâs got an amazing FREE downloadable just for listeners of this very podcast!
Remember back in high school when youâd be given an essay to write and it would be some statement followed by the word âDiscuss?â
Something like. .
Life was harder for the average person in The Middle Ages. Discuss?
Thatâs what the title of todayâs episode is.
The episode itself, however, well itâs a story of how one brow artist was able to prove to EVERYONE who told her, "You'll Never Make Money Doing Brows" wrong.
But while we do talk about natural brows quite a bit, the point we are making here is that you should always follow conventional wisdom. Sometimes, youâve got to go with your gut . . . if only to prove it CAN be done.
So donât worry if you donât do brows, this episode is still very much for you to hear . . time to hit the play button now.
Chances are youâve heard this before, or something similar and thereâs a good reason, because itâs true.
Youâve heard it, youâve possibly even said it, or something similar, but do you really believe it . . . or are you actually still ignoring this crucial bit of advice in your business.
But aside from being a handy quote to fling around when you have a REALLY bad client experience. What does it actually mean and how can we use it to help us more easily grow our business?
Why ISNâT everyone our client?
What factors determine whether someone IS or ISNâT for us, should we even care and does it actually make any difference really?
Great questions, and I answer with all of them in this episode.
On this weekâs podcast, we are are joined by not one, but two amazing women.
Coincidence . . . given that itâs International Womenâs Day this week?
We ALL want our clients to have an amazing experience with us. And our clients want the same, but what things should we think about to deliver the perfect experience.
And what happens when it goes spectacularly wrong.
Joining us on this episode are Caroline Cornish and Steph Crosby from Thirteen 33. They are responsible for crafting the most amazing client experience Iâve ever . . . experienced. They share what things they look at to create the perfect client experience, and they are NOT what you think they might be.
Come on a journey of client experience with us, hit the play button now.
Stunned silence following that title!
Youâre either nodding your head thinking me wise beyond my years or about to yell at your screen but before you skip this episode in protest ⌠hear me out first.
Thereâs âmore than what meets the eyeâ to this statement and youâll have to listen to see what Iâm saying here.
You see, there's a trap, one that I fear many of us have fallen into and itâs hurting our businesses/ all the while weâve fooled ourselves into thinking weâre doing real work.
Listen and then let me, be honest, have you fallen into the marketing trap?
Hey- Have you heard about Clubhouse? Listen in to a special announcement I have just for you.
Do you take payment in advance for ALL your bookings?
Nodding your head, then weâre on the same page. (Virtual high five there!)
However, if you are still a little skeptical about taking advance payments - and donât worry you are not alone - then letâs put all your fears to rest.
In the episode we look at all the wonderful benefits, doâs and donâts of taking payments in advance.
Oh . . and Iâve also got some seriously exciting news to share with you too, so donât skip it!
Welcome to our first Beauty Business Podcast episode for 2021!
I am so glad to be back to give you more knowledge-packed episodes to help grow your business but also to introduce you to some amazing amazing people as guests on the show.
Quick question for you though . . . would you say you manage your business using your head or your heart?
Interesting question isnât it?
I was posed this question when our special guest today reached out to me requesting to share her story on the show.
Now you know that I consider very carefully who I would be bringing on to the podcast, I only want the most inspiring people so I am delighted to be introducing you to such an inspiring, passionate, motivating and fun guest today.
Joining us on this episode is the founder of Bombshell Movement Studio in Chicago, host of the Beyond the Pole podcast, and an incredible sales and leadership coach for female entrepreneurs, Leslie Lyons.
Expect a fun-filled interview, filled with important lessons you can take away and action in your business. Plus check out my awesome âmic-dropâ moment . . . chills!
Hit that play button to start your 2021 with a bang!
Wow! What a week it has been and weâre down to the last special episode of The Beauty Business Podcast for National Spa Week this year.
For our sixth episode of the week, we are relaxing a little and taking a closer look at Halotherapy.
Do you know what Halotherapy is? I didnât!
Joining me today is Erin Lee founder of the UK HaloTherapy Network to tell us all about this amazing NEW (but not so new) treatment.
Erin shares her own story with us as well as what halotherapy is to her, its amazing health and wellness benefits, and also how you can add it to your beauty business for a touch less treatment with excellent revenue margins.
So letâs all say hello to HaloTherapy! Hit the play button now to listen.
Welcome to Day Five of The Beauty Business Podcast National Spa Week Specials.
We've not been afraid to tackle some difficult topics this week, but this one takes it up a level.
Today's all about Health & Safety; which is essential even before the pandemic came along. But so many managers shy away from it, misunderstand it or try it ignore it and that's really the worst thing you can do.
To bring Health & Safety in to the light, joining us today is an expert with over thirty years of experience on this topic.
Gareth Jones is the CEO of Clifton Environmental Services. He will help us understand just how health and safety can help your beauty business rather than hinder it . . . and he's got some great stories to share along the way.
If youâre ready to have your burning questions about health and safety answered, including the one Gareth says he is always asked about first . . . hit the play button now.
Itâs the Fourth Day of The Beauty Business Podcast National Spa Week specials!
On Tuesday we tackled the topic of marketing and now weâre expanding on that by focusing on PR and Comms or Public Relations and Communications to you and me.Â
Iâll be the first to admit to getting mixed up between Marketing, Comms and Public Relations . . . so just how do they all fit together?
Well, I met todayâs special guest in one of the conferences I attended back when we were allowed to attend them in person and was truly amazed at the way she very clearly and simply explained PR and how to use it to grow your business.Â
Between you and me Iâve been trying to get her on the show since then. Joining us on this episode is the founder and CEO of Custard Communication, Petra Clayton.
This may be a quick episode but itâs packed with practical tips and enlightening information all about PR.
Welcome to Day Three of The Beauty Business Podcast National Spa Week Specials.
Our focus in this episode is Human Resources and Recruitment, specifically from two crucial perspectives: The Business Owner or Manager and the Individual. Weâll tackle how to effectively handle your team in these difficult times and also how to stand out from the crowd and secure a role you really want during the current crisis we are facing.Â
To help us out, Iâve tracked down a real expert, a returning podcast guest and new friend of the podcast, Kathryn Moore of Spa Connectors and Hall of Wellness Awards.
So if you want to know how to best support your team, recruit for a new position, or stand out from the crowd when it comes to applying for your next role . . . listen up!
Itâs Day Two of The Beauty Business Podcast National Spa Week Specials.
Marketing in the digital era can be tricky considering all the social media platforms out there and the rules of engagement quickly shifting all the time. With the current crisis we are facing, we truly need to be connected to our clients more than ever.Â
The question is âhow can we keep upâ?Â
To stop us stressing out, joining us in this episode is the Wellness Sales & Marketing Manager for Six Senses Hotels, Resorts, Spas, Anna Ramsay.
Anna believes creating content for digital marketing should be fun first and foremost . . . so letâs find out how and what Anna is using right now. Click the play button to listen now.
It's a very special week here on The Beauty Business Podcast because it's National Spa Week again here in the UK and we've gone a little wild - to support National Spa Week this year, I'm bringing you a whole week of amazing episodes for you to enjoy and learn. A new episode every single day.
All week the UK Spa Association, who run National Spa Week, are bringing you curated daily information to help you in your business right now. Whether you are starting out, new in your role or looking for some new ideas, insights or refreshers . . . there is something for you.
In this, our first episode of the week, we will be facing one of the most daunting aspects of many manager and business owner . . . your financials. However, our special guest today believes that we shouldnât fear them like he used to, but embrace all things finance and in particular your P&L.
Joining me on the show today is the Resort General Manager for the Carden Park Estate in Cheshire here in the UK, Hamish Ferguson. His vast experience in the world of hospitality involving finance will show you exactly how to best understand and use your P&L to your advantage.
So letâs kick off a whole week of NSW episode specials by hitting that button to listen now.
The Beauty Business Podcast turns 100 today! đ
A sudden rush of nostalgia came over me after remembering that first episode I recorded way back in 2015 - it sounds terrible when listened back to it - but now to celebrate this momentous occasion, I am doing a special episode.
Itâs normally me doing the interviews when I have guests on the show, but today Iâm sitting in the guests chair and YOU are in the hosts chair . . . you are asking the questions, and Iâm providing the answers (and the entertainment)
I said you could ask anything . . . and you didnât disappoint đł
If youâre excited as I am then hit the play button to listen now.
Welcome to The Beauty Business Podcast on our 99th episode!
Itâs all about Retail this week across all of my platforms and channels. From the website, through social, YouTube and now the podcast my goal is to make sure retail sales are a serious part of your beauty business strategy.
So expect a mini-masterclass here on todayâs episode, youâll be shocked at how much info Iâve crammed into this powerhouse of an episode, and itâs all essential.
Plus, Iâve got some exciting news on the 100th episode where I want you to interview me âmore details when you listen to this episode now.
We should always encourage everyone in the beauty business industry to recognize not only exceptional businesses, but also individual talent too.
Problem is . . . we suck at it!
In this episode, we will highlight why itâs so important to have someone to aspire to. We absolutely must celebrate those individuals who are contributing to our industry at a whole other level and that we should be proud of their achievements as well.
Joining me on this episode is the founder of Spa Connectors, Kathryn Moore. Sheâs joining me to share with us her journey and what sheâs created to not only recognise this talent in our industry . . . but to genuinely reward and encourage it too.
Every day we make loads of decisions, even the simplest one like what to have for lunch, but we are constantly plagued with an ongoing list of decisions as a business owner. This can be draining, and we sometimes canât avoid procrastinating our way into a hasty decision that can cause even bigger problems, and more decisions, further down the line.
To make this issue a thing of the past, in todayâs episode, I will share my âsecret weaponâ when it comes to making better business decisions. Not only that, I will be giving you a copy of my secret weapon that you can use yourself!
Youâve likely worked hard to create the identity for your business, from your branding to your products and services. It is not something you just came up with overnight, chances are it took you some time to brainstorm ideas on how to make yourself unique from your competitors, then suddenly you come across someone else with suspiciously similar branding to yours.
Have you experienced someone copying your promotions or social media posts maybe even your businessâs branding as well?
If you have, then you might be the victim of a business copycat, I say might for a very good reason, which Iâll explain more about in the episode.
So how can you tell if someone is being a copycat or not and what should you do about it?
In this episode, weâll explore all angles of this often very annoying business right of passage . . . and my views might not be quite what you think, certainly not what youâve heard before.
Being a business owner means juggling lots of tasks and that eats away your time. So letâs get real here, you canât keep doing everything, I donât care if your superwoman. Keep doing everything and you will run out of time, or energy or both.
With the recent pandemic, more and more people are now working from home. What was once unusual has now become normal and itâs opened a lot of peopleâs eyes to the possibilities of getting virtual help. What if you could pass on some of your tasks to expert freelancers or a Virtual Assistant or even an Online Business Manager?
Get those pesky admin tasks done more efficiently so you can concentrate more on your business and bringing more money in.
Still not quite convinced about the benefits of delegating your tasks to someone else remotely?
Well let me introduce you to Victoria Tretis, former Virtual Assistant, turned OBM, turned OBM Coach to help shine a light on this and open your mind to all the possibilities.
So letâs set the record straight about virtual assistants and online business managers, how they can add value to your business and how to go about getting one yourself.
Hello September!
A quick google search will reveal lots of booking software systems out there aimed at hair and beauty businesses.
All of them take client bookings, hold some client details, some even take payments or send emails and text messages⌠but when it comes to actually helping you grow your business, saving you time and making you more money, one system stands out from the rest, and thatâs Timely.
But itâs not just the software thatâs different, itâs the whole philosophy of the company behind it thatâs different.
Joining us on this weekâs episode is the founder and CEO of Timely, Ryan Baker.
We talk about Ryanâs journey, how he found himself part of the beauty industry, how Timely has helped so many beauty business owners throughout lockdown and what he sees as the positive after effects of lockdown and trends weâll see very soon and how software can help the whole industry grow.
Talk about a âTimely Interventionâ indeed!
You can barely move in the salon and beauty Facebook Groups for one question at the moment âŚ
Should you charge the additional PPEs and cleaning costs to your clients?
Thereâs a lot to think about as it turns out within this one question and LOTS of different opinions, about whether you should or shouldnât pass on the costs. And then what exactly should you pass on and how????
I decided to enlist the help of some respected salon owners and hair and beauty coaches and consultants to help us look at this question from all angle and to see how theyâve approached this themselves.
I gave them five minutes only to answer, threatened them with being cut off but in the end all were able to deliver some very interesting points that need to be considered.
But before you dive into the podcast, I have asked several beauty business owners on what they truly desire the most from their business in 2020 as we go back to work and the answer might surprise you.
Specifically itâs BALANCE or Work Life Balance.
If this strikes a chord with you then let me help you regain back the balance into your life by joining me on my FREE Online Training. I have reserved a seat for you so just CLICK HERE https://salonbusinesssecrets.com/6-figure-beauty-business to claim your spot.
A bit of a different episode this week, weâre talking about how to come back from a crisis in your business . . . but one that affects not only your business, but you on a very personal level. Sound familiar?
As we slowly come back from the global pandemic and effects of lockdown, while no one has specifically been through this before, I thought it would be useful to hear from someone who suffered what they describe as their own âpersonal pandemicâ, how it affected them psychologically and how they made it back stronger.
Mental health is an important topic that we need to be more aware of now than ever and Iâm joined today by Sam Pearce, multi award-winning salon owner who suffered a devastating blow to her business which led to seriously affecting all aspects of her life.
Join me for Samâs story of the highs, the lows and the resilience she showed to come back and become an advocate of and champion for mental health in the beauty business industry.
P.S. Donât forget to join my brand new FREE Web Training âHow to Create A Six-Figure Beauty Business Working the Hours You Want Without Spending All Your Time on marketing and Adminâ by signing up here: beautybusinesspodcast.com/money
Welcome to a very uplifting episode of The Beauty Business Podcast where we will be joined by a very special guest, someone that has been requested by large portion of people in the Lash Industry.
Meet Jade Jones who is a respected authority in the Lash Industry and her story about seizing the opportunity to build a successful career as a Lash Artist and on to create her own brand.
Join me as we learn about her extraordinary and inspirational journey in the Lash industry by tuning in now!
Claim your e-voucher: PODCAST50
Welcome to a very exciting episode of The Beauty Business Podcast and if you are wondering what that e-voucher is for then donât forget to listen to the end!
Today is Part 3 of our Website mini-series and today we will be answering the most asked question of all about websites - âWhatâs the BEST Website Software to Useâ to create your website?
If you are wanting to know whatâs the best website software and also maybe just a little curious to hear the exciting news I have in store for you . . . then tune in now!
Welcome to part two of our Website Mini-series where we ask the question. . . How do potential clients find your salon or spa if you donât exist online?
Well, the good news is that we are joined by a website expert, Tara Pollman as she shares tips on how we can snatch the top spot on the search results in Google.
If you are ready to become the number one beauty business in your area then hit the play button now.
I know how you love a good mini-series, kinda like Netflix! Well for the next few episodes weâre focussing in on one of the most overlooked parts of most beauty businesses these days - your website!
I know that youâre thinking, Iâve got a website already and anyway, why do we need a website when we have social media apps like Facebook, Instagram, or even Twitter?
Well thatâs why I have created this episode to remind you that you really do need a website, a good one and that your website can actually make you a lot more money. In fact if your website isnât making you money . . . then itâs broken.
Want to know more? Then listen now to find out!
On this episode, we will are joined by million dollar beauty business owner and Pretty Rich Podcast host, Sheila Bella, where she shares everything about her journey to success despite having no background in the beauty industry at all.
Get ready to be inspired and learn how she was able to build her million dollar business in just three short years.
If youâre ready to learn the secrets to a million dollar beauty business from someone who;d been there and done that . . . then hit the play button now!
Already know you want the plan? Go straight to the download đ¤
Are the news reports and expert opinions about the situation we are in right now driving you crazy?
Well we canât ignore whatâs happening around us, but this episode is about alleviating that anxiety, PLANNING instead of panicking.
This is a very short episode on purpose because rather than listening to me Iâd rather help you as a business owner, to stop being anxious and dealing with what you can actually control which ultimately will help your business both now and once this pandemic is over.
I have created a Beauty Business Owners Coronavirus Crisis Management Plan, catchy title I know, which is yours FREE to download with a checklist included so you can check your progress and feel better with every box you tick. Itâs easy to follow and print-ready so you can work on the right things your business even while in lockdown.
www.beautybusinesspodcast.com/crisis
The 85th episode of the Beauty Business Podcast is a bit of a special edition as you canât ignore the fact that we are facing a worldwide pandemic right now which is quite literally affecting everything.
As an industry we are being advised or ordered to close down our businesses to avoid contact and thatâs a bit of a problem in such a âhands onâ industry.
Iâm not here to dwell on the negatives . . . but I would like to help in my own way by giving you advice on what you can do and should be doing as a beauty business owner while in quarantine or lockdown. Hit the play button so we can get started!
Welcome to another episode of The Beauty Business Podcast where this week itâs all a little bit different. I will be joined by someone not from the beauty industry entirely, but his story truly intrigued me. Meet Matt Javit, who has an accidental Youtube channel called World Barber Shop Adventures, whoâll share with us the lessons heâs learned from visiting salons and barber shops all over the world, including how your clients chose your salon over another. If that sounds like something youâd like to know more about . . . hit that play button!
Quick . . before listening to this episode, let me invite you first to our upcoming Beauty Business Boot Camp - The March Edition. For more info and to sign up just Click Here To Register [https://salonbusinesssecrets.com/the-beauty-business-bootcamp/]
All registered? Fantastic so now let me tell you about why I chose the title as Everything You Know About KPIâs is Wrong, because not only this is a dedicated podcast episode just for KPIâs ( I realised Iâve mentioned KPIâs before on some other episodes but only in passing) but recently Iâve seen some online articles that are just getting it ALL WRONG!
Now I am not going to hate, but educate you on the correct definition of KPIâs, how to measure them, determine if a particular KPI is good for your salon or spa plus Iâve got a downloadable guide for you . . . Check here [http://beautybusinesspodcast.com/episode83]
So hit the play button now and let me set the record straight on salon KPIâs!
How To Plan Your Conversation Guide: http://conversewell.com/dc
As promised, here's Part Two of âHow To Have Difficult Conversations With Your Teamâ featuring Sue Ingram . . plus a downloadable guide on how to plan your conversations.
As if that wasnât enough . . . Iâve got an invitation to join the upcoming The Beauty Business Boot Camp March 2020. Click here to register: https://salonbusinesssecrets.com/bootcamp
Want To Meet Your New Social Media Best Friend - https://salonbusinesssecrets.com/salon-and-spa-social-simplifier/
On this weekâs episode we will be joined by our very first guest for 2020! Our special guest is the author of the bestselling book, âFIRE WELL: How To Fire Staff So They Thank You,â Sue Ingram. I saw Sue speak at an event and just knew we had to have her on the show to share her knowledge and insights about having difficult conversations with our teams, things like their behavior, or even how they interact with clients. This a two-part series so get ready to learn a whole lot on how to effectively communicate with your team.
Missed last weekâs episode about ways to improve your social media? Check it out . . . especially the social media planner curated just for the beauty business industry!
https://salonbusinesssecrets.com/salon-and-spa-social-simplifier/
Today we are talking PreBooking and ReBooking, what the difference is along with the benefits of rebooking in your business, for your team members and your clients plus how you can increase your rebooking rate. Iâm also including my beauty client calculator I have lovingly created to show you just how FEW clients you need in order to meet your revenue goals . . .
https://salonbusinesssecrets.com/the-client-calculator/
Hello 2020 from The Beauty Business Podcast . . . if you are wondering why we took an extended break over December and January then youâd better listen to our first episode this year . . . Iâll let you in on the amazing things that have already happened this year like the Beauty Business BootCamp 2020!
Find out more about The Beauty Business Bootcamp here: https://salonbusinesssecrets.com/bootcamp
So . . . which best describes your social media efforts:
I post now and then . . . but donât really get it I post lots . . . but donât seem to see any real results I post all the time . . . and I get some comments and likes but Iâve got no idea if it brings me any business Iâve got social media nailed and couldnât run my business without it
If youâre that last one . . . congrats, you can sit back and relax, but if you are any of the first three then relax by all means, but grab a pen and paper because Iâm about to sort out your social media struggles results right now!
You can finally turn those comments into clients and likes into loot so hit the play button now!
Check out The Salon and Spa Social Simplifier and save yourself hours each month: https://beautybusinesspodcast.com/social
Merry Christmas and Happy New Year. . . a little in advance as I know you are hustling for the holidays. ( More revenue...yay! )
Wow . . .can you believe it, 2020 is just a few days away. . .
What would you like to achieve next year?
Will 2020 be any different from this year?
Do you have a plan for 2020?
. . . or are you just HOPING 2020 is going to be better???
Let me help you with setting your goals for a successful 2020 . . . not only that, let me help you pick THE RIGHT goals for you and your business and then plan how to achieve them.
But before we get to that I have some BIG news . . . The Beauty Business Boot Camp 2020 is now officially open for registration!
Expect MUCH more in the way of strategies and advice that you can use to get more clients and make them spend more on your salon. I share a lot more in this episode and but for now all you need to do is register . . . beautybusinesspodcast.com/bootcamp.
This is a 7-day intensive online training that is absolutely FREE so sign up now before you do anything else. Us todayâs goal setting episode as a start, but this should be on top of your list.
Just click this link to register:beautybusinesspodcast.com/bootcamp.
Have you signed up? AWESOME!
So this weekâs episode will be about how to set your goals and then map out next year so get a pen and paper then hit the play button. . .
2020 here we come!
As we bid farewell to November. . . hereâs an episode to kickstart my favorite holiday. . .Christmas!
I am officially starting the holiday season with a Christmas related episode. . . (cue in some Christmas jingles)
If you are wondering why I named this episode as a.k.a The Alternative Christmas Episode. . . for the sole reason that I usually share tips on how to generate more revenue during December, however this one will focus on the other side of Christmas which sometimes we overlook or even pay no mind at all.
Since this is by far the busiest holiday for every beauty business owner, I want to sort of give you a reminder or a checklist on how or what to prepare for this yuletide season.
Now before you go ahead and listen, itâs actually Thanksgiving in the US so allow me to say THANK YOU for all your support and to give back. . .
I have a GIFT in the form of an early Christmas Advent Calendar for all of you!
This calendar contains 15 days of Holiday Tips you can do to generate more income this Christmas and you can download it here: beautybusinesspodcast.com/advent.
Not only that. . . I am announcing that we will be having a second Beauty Business Boot Camp coming this January 2020!
If you missed it before or havenât heard of it yet then listen to this episode for more but you can already sign up here: beautybusinesspodcast.com/bootcamp.
Have you downloaded the calendar and signed up? Awesome then letâs start listening shall we?
Welcome to another episode of The Beauty Business Podcast and this oneâs a little bit different. While I love giving out practical and actionable tips or advice to make your business better. . . letâs get into some #RealTalk for a moment here.
There are just a few weeks left of 2019 and thereâs been something on my mind as I attended a conference a few days ago. . . now I wonât spoil the story here as you need to listen to it to understand what I am talking about. . . but recently, I have started to wonder why we make our businesses more difficult or more complicated than we need to?
Itâs like going for a drive where you could have reached your destination in 30 minutes if you just followed the correct route, but you ended up being distracted and tried the so-called âdetourâ then got yourself lost or it took you an hour or more to get there.
Same goes with reaching our goals in our business. . . are we going where we should be going? Are we following the correct path? Or are we still making it difficult by taking unnecessary detours and becoming distracted?
If you can relate to this then have a listen to todayâs episode now!
Welcome back to our regular Podcast episode and to cap off last weekâs 8-episode marathon in support of the National Spa Week, hereâs another inspiring episode you should listen to. . .
Recently, I was at the Good Spa Awards and had immensely enjoyed seeing spas who got recognized for their hard work. Plus last week, we had an episode with the founder of The Good Spa Guide, Daphne Metland and was able to touch on the subject about awards so on this episode, we will be talking about how to win awards and be recognized!
I had the best person in mind to join us on this episode and sheâs no other than my very good friend. . . Helena Grzesk who is also a multi-awarded spa owner and manager. Currently, sheâs the General Manager of UK Spa Association.
âWinning awards is great, itâs taking part that countsâ may sound like a cliche but itâs actually true as it has benefits as well. . . youâll find out later why and MORE!
Now before you go dive and enter all the awards in the beauty business industry, letâs hear how Helena started and her tips or strategies on how to start entering and win awards.
Plus listen until the end of the podcast because I have a very EXCITING announcement!
Todayâs the final part of our special podcast episodes supporting National Spa Week here in the UK! How time flies and really hope youâve learned a lot.
Today on the show we are looking closely at a particular topic that is . . well still very much a taboo. Money is not something you casually talk about at your workplace, but it is probably the best place we could talk about it. Particularly if you are having money worries.
So today I am joined joined today by Phil Holdsworth from AurumGold talk to us all about personal financial wellbeing and he also shares is own personal story and struggles with money troubles.
If you ever find yourself in a similar situation or know someone at work that you suspect might be experiencing money problems, then tune in now to see how you can help yourself and possibly also help a colleague or friend out too.
Welcome back to another special edition of the show. This is part SIX in a special series supporting national spa week here in the UK which takes place from the 4th to the 10th of November 2019.
Today on the show we are delving in to the subject of Leadership within an organisation specifically within a spa . . but the same concepts apply in a salon or a hotel as you progress through your career or business journey.
Iâm joined today by guest expert Rebecca Bonnington from Tricres and she shares with me . . . and with all of you an entirely new way to look at the requirements of a leader in a business as you progress throughout your own journey . . . no matter what stage you are at right now.
So take a few minutes for todays insightful conversation as we as we learn more about this new kind of leadership in the spa industry.
Welcome back again for another special edition of the show. This is part FIVE in a special series supporting national spa week here in the UK which takes place from the 4th to the 10th November 2019.
Our episode today will tackle Business Health . . . what on earth is that?
My special guest today is Lopo Champalimaud. Lopo is possibly an unfamiliar name to you, but he is the CEO and Co-Founder of Treatwell (formerly Wahanda), which I am sure you will have heard of and will be helping us understand all about Business Health and what that actually means.
If you want to know if your business is âhealthyâ then tune in now!
Whenever you book a hotel, you look for the star ratings right?
The ratings allow you to know which hotel has the best services or amenities with one as the lowest and five as the highest.
Who wouldnât want a 5-star hotel experience?
The same goes with spas and they call them as Bubble Ratings and to be able to achieve good ratings, you need to follow The Good Spa Guide.
This book became the standard measure of how you can make your spa good just like a hotel where different areas of the spa needs focus like your service, treatments and even food!
I am sure every spa in the UK has this book so I am pleased to let you know that one of the authors is going to join us today in this episode!
Let's all welcome. . . Daphne Metland!
She will walk us through about The Good Spa Guide, the Bubble ratings and all the things you need to know about creating a great spa.
So if you want your spa to have a high Bubble Rating then you should tune in now!
Welcome to the part four of The Beauty Business Podcastâs special series supporting National Spa Week here in the UK which takes place from the 4th to the 10th November 2019.
In this episode, we will be talking about the importance of Commercial Health and Workplace Wellness Strategies. Joining us today is my special guest Natalie McMillan from McMillan and Associates Ltd.
With a wealth of experience and really one of the pioneers of workplace wellness strategies, Natalie will give us the lowdown on what this all means and how you can adapt and adopt things within your own business without breaking the bank.
Tune in now and join us as we learn more about Commercial Health and Workplace Wellness Strategies with Natalie McMillan.
Hello to day three of our special series of the Beauty Business Podcast episodes supporting National Spa Week and this year's topic, 2019 if you are listening to this in the future, which is Wellness In the Workplace.Â
Like I said in the title there . . . today's topic is Recruitment and Retention. Unless you've been living under a rock in the beauty and spa industry then you will I am sure be aware that we are facing a real challenge with recruitment across the industry.
Today's amazing guest expert who will help shine some light and provide some important solutions to this challenge . . . a good friend of mine, Helena Field, founder of SpaPulse a website and service taking a whole new approach to recruitment.
Now take a little time out and join me on this episode as talk all about Recruitment and Retention with Helena Field.
This is the second part in a special series supporting National Spa Week here in the UK, which takes place from the 4th to the 11th November 2019.
Today we will be talking about the importance of looking after, and looking out for, your own physical health at work and also the physical health of your team at work. We are also looking at the ways you can bring a bit more physical health in to your every day while AT work be it in an office, in the spa, in the treatment room or on reception.
On this episode, I am joined by an expert in this subject, the fascinating Iain Bell from the Executive Fitness Foundation.
Letâs get physical . . . or rather talk about physical health shall we?
Welcome to a very special edition of the show. This is the first part in a special series supporting National Spa Week here in the UK which takes place from the 4th to the 11th November 2019.
Today we are talking about the importance of looking after . . and looking out for . . your mental health and the mental health of your team at work. Joining us on this episode is an expert from Caritas Neuro, Leigh Fell.
Letâs remove the stigma about mental health at work and by listening to this podcast episode you are taking the first step to learn more about what we can do.
Sure . . . you should already be planning for 2020, but Iâm not quite done with 2019 yet and neither should you be.
You see I firmly believe that in the last two months of the year in the beauty and spa world, you can add around one third or up to half your annual revenue to your takings and the key to this is one simple strategy . . .
Way back in episode 19 âHow to Make the Most of Christmas in Your Salonâ I talked in detail about gift vouchers. ( If you havenât listened to it then please do check it out as well - I highly recommended)
But in todays episode, I will be updating those lessons of two years ago concerning Gift Vouchers or Gift cards with newer, even BIGGER strategies and youâll soon see why once you listen all the way through.
Now as stated on the episode title this stuff is âTime Sensitiveâ so I will no longer keep you reading this so you can listen to it and put your plans into place. . . and make some more money!
But before I let you go and listen. . . let me tell you that I have a surprise downloadable about gift cards in case you are wondering how to make one!
. . . itâs such a surprise that I even forgot to mention it in the podcast!
As a beauty business owner, you take on various roles especially managing your own staff or team.
Having your own staff or team requires a special skill called leadership . . .
But do we really know what leadership is and how to be a leader?
Should leadership be commanding, fear-based or collaborative?
How can you possibly find time to lead your own team while juggling other important tasks?
All these questions answered and more on this newest episode of The Beauty Business Podcast.
Our guest this week is a Team Leadership expert whose aim is to unlock our full potential.
Meet Rob Cross, the founder of Muru Leadership and will help us know what leadership really means and how we can share our passion to our team members.
If you want your team to see your vision and work with your towards a common goal then you should listen to this podcast episode!
2019 ends in just three months and I have a special treat just for you!
But before I discuss further whatâs that about. . . (keeping my excitement in)
Iâd like to ask if how are you doing on social media?
Now donât get me wrong as I am not a social media expert by any means but I am here to help you out on how you can end the 2019 with a bang! (Not literally though)
I know some of you may be rocking it out with their social media game, some are struggling or others are just starting out but hey this episode was tailored for any beauty business owner who wants to use social media to gain more clients and improve their online presence.
You may hear some tips on this episode that youâve heard before but are you actually doing it right? We often neglect the basics that seemingly unimportant but are actually quite helpful in helping you reach more clients and engage with them!
So how about we do a social media audit to see what we are actually aiming for using social media and then using this wisely to generate MORE business?
Sounds like a plan? Then get yourself ready to take a lot of notes and by the end of this episode, I will give you the much-awaited treat I have mentioned earlier. . .
I will be giving you a FREE Social Media Calendar you can use for the last three remaining months of the year. You can have it printed as well!
Now remember not to go jumping to download this freebie without listening to this episode as you might miss some great tips that you should be applying.
Ready to end 2019 and start 2020 strong? Then letâs hit that Play button right now!
(Tip: Donât forget to read the rest of the show notes to see what awesome freebies we are giving away!)
Welcome back to our Mini Retail Sales Series . . . again!
This fourth, slightly delayed, installment will all be about how to design a retail display that will not just dazzle your clients, but compel them to buy as well!
I canât stress enough the importance of having a retail display on your spa or salon as this generates maximum revenue aside from what you can create via your treatment offerings.
Retail sales is definitely a HUGE part of your successful business planning.
Now . . having a retail display doesnât just mean putting products on a shelf without thinking of a strategic location to place it right? You need to consider a lot of other factors before setting one up as this will directly affect its effectiveness and your profitability.
Remember holidays are just a few months away so now is the best time to âup your gameâ when it comes to your retail displays to earn more money.
Joining us on this episode today is an expert on retail display from a product house that does this better than anyone else in the business . . .
Letâs welcome. . . Sarah Ronchetti from Temple Spa!
If you want to maximize your sales this coming holidays and all year round then you should definitely listen to this episode.
Confidence is important to every beauty business owner and this is something they often struggle with.
We are always dealing with our clients and our staff so this is sort of a skill that we need to improve on. If you are not confident or sure about your treatment or products then you wonât be able to convince the client. Same goes with handling your team that if you are not sure about your decisions then they will not be able to see you as a leader.
Itâs a common misconception that confidence is being loud, being an extrovert or something more on the âouterâ aspect.
Now the reason why our episode is centered around on this topic is that my awesome and avid listeners sent me messages about this so I felt it was my duty to find a guest expert who can teach us about confidence.
I know the perfect person to share his expertise because he exudes confidence whenever he is publicly speaking. . .
He is actually a returning guest speaker because he had already joined us way back in 2016 when I was just starting The Beauty Business Podcast.
Letâs all welcome again my good friend and mentor, Pete Scott.
No will not be talking about sales this time (directly that is) - but he will enlighten us what confidence really means and how to become confident.
He actually said this. . .
âConfidence is something that doesn't exist.â
Which is a direct quote from Pete by the way. . .
I am sure you are confused or even shocked about the statement as I am at first so you have to listen to this episode.
Trust me. . .youâll be amazed to know why.
Itâs good to be back again and I hope you didnât miss me too much? I have been quite busy for the past few weeks, Iâll tell you more about why on this episode, but before I get ahead of myself. . . letâs have some #RealTalk.
One of the things you donât get told about when you start your own business is about the rollercoaster of feelings and emotions it brings with it. Some of them are AMAZING, but often they are . . . not so great and one that hardly ever gets spoken about are the solitary challenges of being your own boss. So in this episode we will be talking about what happens when you realise that itâs a lonely place running a business.
Sure . . you may wonder why we are even talking about being lonely when this is supposed to be a business advice podcast, but being lonely can actually have both positive and negative effects on your business.
Donât worry this isnât going to be a âgloomyâ episode because Iâve got an amazing beauty boss to join us to share her journey about how to overcome loneliness. Sheâs actually one of the only people to guest on the podcast twice!
We meet again - Kerry Beavis . . . and boy has she been busy!!
Being an independent beauty business owner means you are on your own so itâs not uncommon that you will feel alone and overwhelmed, so letâs learn how Kerry was able to get through it and thrive by listening to this episode now.
If youâre looking at the episode title and thinking that creating a business plan isnât for you or itâs not really necessary well let me tell that you are wrong on both accounts.
Starting and running a business can certainly be difficult, but if you have a plan or âblueprintâ then you have a path that you can follow.
Take for example todayâs guest . . . after a career as a medical doctor she started planning her business by reading books, because Google did not exist, but fast forward to today. . . sheâs running several successful businesses, because she started it with a blueprint or a business plan.
Todays special guest is no other than the founder of Shiffa Beauty, Dr. Lamees Hamdan and sheâs going to give us her tips and thoughts about how creating your business plan is an essential ingredient in building your beauty business.
Now you might be wondering why the hiatus of the Retail Stock Series because itâs the first part only so stay tuned as Part Two will be on air soon.
Todayâs episode of The Beauty Business Podcast is actually spelled as F-U-N because we will be joined by my favourite person from the States. . . Rachel Perry!
This very likeable and successful lady will be giving us her thoughts and advice about starting or building your business minus the boredom.
As you know, it is really daunting or hard to start a beauty business or any business for that matter but it doesnât mean that you canât enjoy the journey of building your empire.
Throw hesitation and doubts out the door and start listening. . .
Weâre on the third installment of the Stock and Retail Mini-series of The Beauty Business Podcast and we will be talking about âThe Client Journey.â
Most therapists and aestheticians still fear the thought of âsellingâ their products to their clients. You might be shocked to know that this is actually considered a âdisservice.â The fear of being too âsalesyâ hinders them from providing a solution to their clients. In order to gain loyal clients, your service doesnât just end after the treatment thatâs why you should offer or what they would like to call it as âprescribingâ the correct retail products that can enhance the effect of the treatment that you gave.
Hence this week. . . we have two amazing guests joining us fromThe International Institute for Anti-Ageing!
Letâs all meet the Founder, Tracy Alpert and their Sales Director, Nicola Bell.
Now get ready to take down notes because they will be sharing their prescriptive approach of educating therapists and estheticians on how to properly offer products to their clients. Learn how to effectively provide solutions to your clients using their 7 Touchpoint Client Journey Framework.
We are now on the second part of the Retail Sales Mini Series of The Beauty Business Podcast.
This week, we will be talking about something sexy. . . like Stock Management!
I know⌠I know⌠Whenever you hear stock management, I am sure you are imagining something boring like a lecture but this shouldnât be the case!
Stock Management is very important to any business that offers products and neglecting to take this seriously can actually make you lose HUGE amounts of money.
No., I am not exaggerating as any product that you let sit on your stockroom is considered money wasted or not bothering to check on your stocks can really affect your budget.
How do we properly manage our stocks and why is this important?
Be assured that your stock management woes will be gone by our special guest who is an international business strategy consultant, COO to Naked Hare, Masters of Waxing and Beauty & Shine Aesthetics and also became a judge at several big beauty business events like World Wellness Spa and Professional beauty - to name a few.
Letâs all welcome to The Beauty Business Podcast. . .Valerie Delforge.
In this podcast episode, Valerie will shift our mindset about stock management and see how essential it is for any spa or salon owners.
Finally. . . the much promised, much anticipated mini-series all about products is here!
To kick things off I am joined again by a good friend of mine and the queen of salon and spa retail sales Daniela Woerner.
Weâre talking about why retail sales are important to your spa or salon in 2019 because I firmly believe that your ability to sell retail products can help you to the next level of your business no matter how big or small you are.
Plus, we will be tackling the current pressing issue of beauty business owners thatâs been making the rounds on social media all about how to compete with previously salon only retail product being sold through department stores or online merchants . . . often at prices lower than you are encouraged to sell at.
If you follow me on social, then you probably saw my video where I discuss Amazon getting in to the professional beauty market by selling salon products and we all know that Amazon is a big name when it comes to online shopping.
So just how do you compete if you are an individual spa or salon owner?
Find out how by listening now. . .
. . .and stay tuned at the end of the podcast as I tell you how you can get your hands on a $100 Amazon Gift Card!
Are you leaving money right there on your reception desk?
Sorry to say but yes. . .
Without having to spend any real money, there are several factors that can seriously affect your beauty business that take place in your reception area.
Itâs actually under your nose but, because you are busy and spend most of your time in treatments, as business owners you are usually the last to notice it . . .
Your reception area is crucial to your client journey, so that they keep coming back and even refer more people which means MORE money to your business and to you!
If you are familiar with the saying that âfirst impressions lastâ then you should pay an equal amount of attention to your reception area as you do to your treatment rooms and facilities.
According to a research, people rarely change their initial perception of you or your business so itâs crucial to make a good initial impression to your clients as soon as walk in.
This goes way beyond the physical aspect like the lighting, wall colours etc, but how you treat the client the minute he or she approaches the reception desk and also how you handle their needs while waiting for their treatment.
To help you out . . I have pinned down 12 reception area mistakes and categorized them into three sections: Physical, Personal and Operational.
Ready to correct those mistakes and create the perfect client reception experience for your salon or spa?
Letâs dive in . . . oh and please donât forget to leave a review after listening to this episode!
Do you struggle to get the BIG stuff done? You know . . the things that are going to move you forward in your business, reach your goals . . . make a difference?
Or does the day-to-day work simply prevent you from making progress . . . how do you move past that?
Generally speaking there are two personality types at work here.
So. . . are you an action taker or a procrastinator?
You probably know which you are and the chances are you wish you were a little more one than the other . . . in this weeks podcast episode I will show you exactly how to do this.
But as with anything . . . being simply one or the other isnât the answer.
So how about I tell you that instead of being a procrastinator or action taker only . . . you can be a âSuccess Maker?â
That sounds better right?
If you are ready to be a Success Maker then hit play and start taking notes!
We all have different outlooks or opinions in life and one of the many reasons for this is. . . âGeneration Gap.â
Yes, thatâs why you may wonder why you canât relate or connect with the younger generation especially within the workplace whether hiring them or keep them motivated.
We often have this misconception about the younger generation, which they call now as âGeneration Z,â where they are entitled and they have it easy because of being dependent on technology.
But apparently, we must first learn what a Generation Z is and how best to connect with them because they actually have the potential to help us grow in our beauty business or in any industry for that matter!
Now if you remember, I did promise to bring you amazing experts to join us. . . and I happen to meet one awe-inspiring lady during an event at the UK Spa Association.
Meet Franki Johnson. . .
She is a sought-after speaker specializing on Generation Z and youâll know soon during the interview on why...
Listening to her gave me that âlightbulb momentâ that I am hoping you will get too as when you listen to our latest episode.
âA penny saved is a penny earned.â
Heard of this common saying? Well, it is actually true..
So imagine saving more than a penny. . . how about ÂŁ5,000 in a single year?
How does sound to you?
I am sure you can think of a lot of things youâd rather spend that money on if you had it.
Running a spa and salon can be very expensive and if you donât look closely at your spending habits then itâs very easy to spend more than you should be.
But worry no more as I have listed ten practical tips that can help you save money and not only that, you can actually help the environment too!
This is not just a list of ideas either, I've calculated the potential saving for each item. . . being the math geek that I am . . so you know which ones will make the biggest difference to your business.
So get ready with your ears, notes and perhaps a calculator, as youâll be surprised about how much money you can keep on your pocket by the end of this episode!
Finally⌠the hiatus of The Beauty Business Podcast is OVER and I am back with another episode . . .
I have been busy with events recently ⌠attending, speaking, sorting out plus the recent launch and intake of salon owners in to my Beauty Client Accumulator program! (If you havenât heard of it yet then the linkâs below to learn more about my amazing re-vamped coaching course.)
Todayâs episode is all about running events effectively and reasons why you should do it more often! This episode applies to every beauty business whether you are a start-up or youâve been in business for a while.
Aside from you learning more about events, I have included a downloadable event checklist for FREE for you to use when you start planning!
Time sure does fly by!
Welcome to our 50th Episode and hopefully. . .surpassing our 200,000th lifetime downloads for the Beauty Business Podcast!
So Iâd like to take this opportunity to THANK YOU all my lovely listeners for this milestone as I wouldnât have done it without your continued support!
If you know someone who can benefit from listening to my podcast then please do share especially within your team! Remember that continuing education can really help you run a smooth and stress-free beauty business.
Going back to our newest episode. . . we will be talking about Client Retention and how to measure your Client Retention Rate and New Client Retention rate.
I would advise that you better be ready with your notepads and calculators!
But before you press play, let me remind you about the upcoming Beauty Business Boot Camp that I had announced from the previous episode where I will be giving a week long FREE virtual training event!
I will be covering the MAJOR topics affecting independent businesses in our industry . . . and sharing my KNOWLEDGE that will make a huge difference to your business in 2019. It's happening from the 25th February to the 1st March 2019 and I donât want you to miss it!
Donât forget to register HERE: http://salonbusinesssecrets.com/the-beauty-business-bootcamp/
Now letâs go back to our Client Retention Class!
Welcome to February . . .
Itâs going to be a very busy month full of surprises . . . youâll have to listen to find out more - you are not going to want to miss this though!
But before all that . . .
Letâs revisit one of the most important aspects in every business that you should build amongst your clients - LOYALTY.
But what is loyalty?
Is it still relevant today with all the development of technology where people can simply find the nearest, best priced option available?
How does one build loyalty with their customers these days and how do you reward them for sticking by you?
I am sure you have the same questions above and so I will answer each one of them in this episode - plus Iâve got a free downloadable survey form you can use to get valuable feedback from your clients. Iâll tell you exactly HOW to use it in the episode.
How cool is that?
But thatâs not all. . . (cue drum roll please)
I am excited to announce that I will be speaking at the upcoming conference, Professional Beauty London, this month to bring not one, not two but SIX business building workshops over two days!
Head on over to Professional Beauty Business Workshop to learn more and to book your tickets. I hope to see you there!
If you are not able to make it to London to join me for the workshops, I have some VERY exciting news. I will be hosting an event where everyone can attend wherever you are in the world. . .
I would like to introduce something that we, my team and I, have been working on for months.
The Beauty Business Boot Camp!
This is going to be a week long VIRTUAL event . . . meaning that it takes place online!
Every day . . . for a whole week . . . I am going to be holding FREE training sessions online covering the BIGGEST topics affecting independent businesses in our industry that will make a massive difference to your business in 2019.
Excited? Want to know more? Click HERE: http://salonbusinesssecrets.com/the-beauty-business-bootcamp/
Now before we get ahead of ourselves, letâs get back to our topic which is LOYALTY so hit play to listen now.
Remember we were recently talking about goals on the podcast . . . I hope you were able to plan what you'd like to achieve this year.
However, those are very much YOUR goals . . . but what about your team?
Do they share the same vision as you?
Are they motivated enough to help you reach those goals?
Motivation plays a major role when it comes to team performance. If your team members feel demotivated or lacking in support from YOU, they will likely deliver poor performance which can affect your business and your goals.
It's a domino effect and you mustnât take this lightly.
I understand that running a business can be tough but it certainly doesn't mean you have to do it all on your own - in fact you shouldnât. That's why you have a team to support you, tho help you with your success . . but you have to support them as well.
You need your team working WITH you to give you the best chance of achieving those goals.
So the very first step that you need to take is . . . TO MOTIVATE THEM.
But how do you do that on top of everything else and where do you start?
Well that is exactly what I have for you in todayâs episode . . . 10 tried and tested, PROVEN ways to motivate your team.
As humans we really LOVE to complicate things . . . you might not believe me, but we do it all the time!
(Hint: I explain more in the episode!)
As beauty business owners, we are guilty of this more than most especially when it comes to adding more treatments on to our menu and price lists thinking more options will attract more clients or make them book more treatments.
But is this really an effective way to market your treatment or services?
The answer is simply. . .NO!
WHY?!
Iâll tell you why, because . . .
In this episode, I will share with you ALL the reasons why you shouldnât complicate your treatment menu, what you should focus on and how to know when you should or shouldnât add more treatments.
Itâs that easy! As easy as 1,2,3. . . no complications!
Happy 2019 my lovely podcast listeners!
Have you missed me? I actually had a listener said she was having âwithdrawalsâ when we went into the holiday break.
Well the GREAT news is that this year, I promise to bring you MORE episodes! Iâll explain more in the episode itself.
Now, itâs the beginning of a new year and you might find yourself asking. . .âNow what happens next?â
If you find yourself asking this question then you probably havenât planned anything at all for 2019 or youâre not quite sure what youâd like to achieve for this year.
Donât worry as I am going to help you start the new year with an effective results-based planning system that takes VERY little time and will make this year your best yet!
So are you ready to conquer this year?
If you are. . . then get your planner, notebook or wherever you like to keep your notes and hit play to listen!
It's beginning to look a lot like Christmas. . .everywhere you go!
(You could probably hear Michael Bubleâs voice singing while reading this)
Itâs the best time to make more sales, generate more bookings, have some fun and spread some holiday cheer!
But are you READY to make the most of Christmas in your beauty business?
If you are nodding yes then great, but if not then itâs time to take some fast action so you donât miss out . .
But itâs December already!?!
DONâT PANIC as I am here to save you from having a âBlue . . Blue Christmas.â
Just like the 12 days of Christmas...hereâs my 12 last minute ideas to make the most out of Christmas accompanied by a very special Christmas playlist . . just for you!
. . Oh and after 45 episodes I finally found a good excuse to do a spot of singing on the podcast!
Starting a business can be liberating, being the boss of your own beauty business is great . . . but then you suddenly find out that it takes more than one person to run a successful business.
You are now swamped with all those tasks you didnât expect to be doing wearing all those hats; which ends up affecting your family time, your clients, your sleep and basically your whole life!
But then as an independent business owner, you may feel that hiring someone to help with your customer service or social media management tasks can cost A LOT of money. . .
Well yes, it will cost money, but then thereâs a way to hire someone to help you that fits within your budget!
Is it possible? Of course . . . . by hiring a Virtual Assistant!
What is a Virtual Assistant? What can they do? What DO they cost and where do I get one?
All questions I will answer in this episode . . . AND I will even take you through the exact process I used to hire my own two awesome Virtual Assistants!
This weekâs episode is inspired by one of the most requested topics being asked by listeners just like YOU and the members of my Facebook Group called The Beauty Business Hackers ( if you havenât joined yet then click here!)
Recently, I received an email from one of our avid listeners which prompted me to finally create an episode on how to start your beauty business and hereâs a portion of her email to me. . .
"I would love to hear an episode dedicated to starting up by yourself, featuring the ins and outs of the very first steps to take, for those like me who have all the ideas but also all the fear."
This is the very reason why I created this podcast. . . to help independent beauty business owners whether just starting or already on their journey to become successful in the beauty business industry.
This topic would let alone take up all day if you want the nitty-gritty but as I pondered on what to talk about without overwhelming you. . . so I started with the basics!
What should you do first when starting out?
This question made me list down 7 steps that you should do from day one ( it can even be right now ) to speed up your success in the beauty business industry.
Are you ready for that first step to success? (If you are nodding right now then go get a pen and paper to list these down then hit play to listen!)
Visit this link for the show notes of this episode: beautybusinesspodcast.com/episode43
Itâs the âTough Love Seasonâ of the Beauty Business Podcast so as promised I will bring you key fundamentals that will help in your beauty business that you may have been neglecting so I hope you had enjoyed the first three episodes.
So this weekâs topic is different or should I say ârawâ or ârealâ as we will be learning more about what they call. . . the âImpostor Syndrome.â
You may have been hearing about this or even is experiencing it now but didnât know why.
It can manifest to any gender, race or profession especially business owners like YOU.
Now what is âImpostor Syndromeâ and what does it have to do with the beauty industryâŚ?
Well, you might be surprised that it can actually affect you, your business and your path towards success.
Not to confuse you further. . . letâs dive into what is âImpostor Syndromeâ, the signs and ways to cope with it.
Whatâs the most annoying thing about running your own beauty business?
I bet Iâd get a few different answers to this question . . . but if weâre honest, as business owners, âClientsâ have got to be one of the top three answers!
Clients are the lifeblood of your business, without them you donât have a business. But thereâs no doubt about it, sometimes some clients drive you MAD!
Iâm talking about the ones who call or message you cancelling their appointment for the next morning . . . or worse later that day.
Then there are those that constantly turn up 15 minutes late for their appointment, and the absolute worst, NO SHOWS! The ones who donât show up for their appointment and donât even call to let you know!
So what can you do to lose those late cancellations, and remove no shows from your business for good?
In todays episode I share with you 6 tried and tested methods for dealing with these most annoying of clients . . .
Purchased anything online recently?
How did you decide between all the options available to you?
Let me guess . . .
REVIEWS and RATINGS!
Having amazing "social proof"â can really help your beauty business grow because this is where people look these days before spending their hard earned money.
76% of people will check out a âbricks and mortarâ business online before visiting it in real life!
Not only that, but search engines are now using reviews to determine where to rank your in their search results. So if youâre not consistently getting reviews you can forget being at the top of your local âbeauty salon near meâ search!
So how do you get MORE reviews?
I will be sharing an effective strategy on how and where to get more positive reviews âââand not only that. . . I will help you filter the negative ones as well!
Now sit down, relax and get ready to be amazed!
Welcome to the Season 4 of the Beauty Business Podcast!
Itâs great to be back again behind the mic recording. . . Iâve missed giving you value-packed, actionable mini-masterclasses in podcast format so youâre definitely in for a treat.
Now in this season. . . weâre going to get REAL!
Iâm calling this the âTough Love Seasonâ because weâre taking things back to basics to talk about things that will really make a difference in your beauty business TODAY so youâd better get ready!
To kickstart Season 4, our first episode is all about âvoice searchâ which is a topic buzzing online in Facebook groups and forums.
If youâre not familiar with voice search then donât worry as I will explain everything!
Before I tell you about the latest episode of The Beauty Business Podcast, I would like to say a huge thanks to everyone who had been with us since the start of the season . . . or even before that. Your unending support, feedback and comments for this podcast is truly appreciated!
Weâve been graced by some wonderful experts from the health and beauty industry that have inspired and taught us so much that some of the episodes in this season have been labeled ââmini-masterclasses.â
Itâs my mission to bring you the best person with the knowledge and expertise on these each of the topics we discuss on the show and hope that you all have learned a lot in the past few weeks AND you are implementing it in your business!
Remember âKNOWLEDGE without ACTION is USELESS!â
OK . . back to our season finaleâŚ
If youâve found it difficult to find the right person to join your team recently, youâre not alone. It appears that thereâs a shortage of quality talent in the industry. Shocking! đŽ
So to finish off the last season with a bangâŚwe are joined by an amazingly talented recruitment specialist and award-winning salon owner to treat us to another âmini masterclassâ about a very much talked-about topic on how to attract the right talent for your business!
Letâs give it up for Stefania Rossi, who is an expert in the recruitment process as she has over 15 years of experience in recruitment and someone who has proven itâs possible to take a failing salon with a demotivated team and turn it in to an award winning business . . . in just 2 years. Imagine that!
To hear another content-packed episode . . . you can hit play now!
Time flies by quickly when you are having fun and this season weâve featured some amazing guests on the show from within and from outside the health and beauty industry to give us insights and inspire us to become more successful.
For our penultimate episode of Season 3, we are talking about something that most health and beauty business owners tend to neglect or give little thought to.
Honestly, I never thought it was quite so significant, but more than ever in todayâs world it is really important to stand out, to be recognized if we want our clients to choose us over our competitions. There are likely hundreds of salons or spas in your area that offer similar treatments to you . . . but why would clients choose you?
The answer is simple and that it is because of your âBrandâ and everything that encapsulates.
Now, I am excited to tackle this topic from a different perspective so I have with me today an amazing guest and the founder of Sunnystorm Marketing, Stephanie Mitchell.
She runs a well known marketing agency dedicated to helping beauty businesses improve their client base and brand. Stephanieâs extremely passionate about this thing called âBrandâ and is here to enlighten us as to what a brand is and to clarify why itâs more than just your catchy business name or fancy logo.
Are you ready to step up your brand? Then click play to listen now!
Running a beauty business can be tough especially if you work with a lot of people and you have to manage and motivate them to make sure they are reaching your goals . . and their goals all while doing their best to make clients happy..
How do we go about on managing our team, dealing with all the personalities and running a salon at the same time without losing our minds?!
Fear not because I finally found the right person to talk to about this . . .
Iâd like to introduce Clare Cockell⌠a good friend of mine and a very respected figure in the industry. Sheâs also a judge, speaker, author, the CEO of The Reef Spa, product creator . . . and the list goes on!
I am truly grateful that she has joined us to share her secrets in building and keeping a winning team for your beauty business which has helped her become so successful in running her business.
So stop what you are doing, sit down, ready your ears and hit play . . . as Clare gives us the 10 Ways to Create and Keep A Winning Team in Your Beauty Business.
Most of us on the beauty business industry chose this path because it is our passion to create and help our clients look and feel amazing, however most of us have âdreamsâ when it comes to what we want our business to give back to us, rather than goals in place to allow us to become successful and earn the money we want or even need!
We often neglect the most important aspects of the business which is planning, budgeting, goal-setting, team management and also KPIâs which help us make sure our business is not only running smoothly but is also doing well financially.
Imagine your business after a year or two⌠do you see it expanding or staying pretty much the same, struggling with costs, expences, debts or taxes? Itâs a scary vision to see your passion turn into nothing because you have avoided to work on the financial aspect of your business.
On this weekâs episode, our guest is a secret weapon behind successful beauty business owners like Susan Routledge, Phil Jackson and Clare Cockell - all friends of the show! đ.
His name is Chris Cheeney and it was his wife's passion that became the trigger for his calling to work with beauty business owners using his knowledge and experience as an accountant.
Weâre back with another much-talked about topic in the beauty industry whether in FB groups, forums, seminars or workshops, itâs as hot a topic today as it has ever been . . .
"What is THE BEST or THE RIGHT Salon Software?"
I have been working over 20 years in the beauty industry and I have helped hundreds of clients find the âbestâ or the ârightâ software for their salon, spa or clinic. I have placed the word best and right because there is actually no software that is best among the rest or even the right one for everyone! It actually depends on your unique requirements when it comes to which salon software works best for you and your beauty business.
Just because it works for someone you know, it will not necessarily work for YOUR business as well. Also, donât be tricked into buying just because of a fancy marketing ad as you might regret spending a lot of money on a salon software that doesnât really help you at all.
The point of having a salon software system is to allow you to save time and money, but if itâs your first time purchasing software OR if you have made a mistake before and want to make sure you get it right this time⌠then you are in the right place!
I will be sharing my Definitive Guide to Choosing The Right Salon Software For You which Iâve developed over years of doing this and itâs the exact one I use for my clients when looking for the salon software that is best for them.
On this weekâs episode, letâs shift from our usual and talk about somethingâs that been buzzing on social media lately. Itâs about getting things done effectively or whatâs being called âMorning Routinesâ.
You may have heard about âmorning routinesâ which is commonly practised by either someone successful or famous like a celebrity or even a president like Barack Obama. But if not, it is basically what you do in the morning, day in, day out, that sets you up for maximum effectiveness for the rest of your day.
Do you happen to have your own personal morning routine or is your morning routine simply making it to work on time? I understand that there are factors in life that may prevent us from having a kick-asa morning routine especially if you have kids...trust me, I should know!
You may be wondering why am I talking about this if I happen to not practice it constantly but I would like to share my personal morning routine . . sort of routine . . which helped me in my day to day tasks.
Honestly, I canât claim to practice my morning routine religiously but hey, I get to do at least two or three and it helps me to be productive. I challenge you to try it!
Who knows you might have an idea to create your own to achieve maximum effectiveness throughout the day?
Are you planning to have your salon at home or is already a home based salon or spa and feeling that you are not âlegitâ compared to those high-end salons?
Worry no more as I am bringing an episode just for you which I am really excited about! Finally our guest is no longer busy that she has joined us to share her expertise about home based beauty businesses. Meet the founder of The Revive Company and was awarded in 2016 as Professional Beautyâs Beauty Therapist of the Year, Kerry Beavis.
Now get your notes and be prepared to list down Kerryâs tips on how to up your game as a home based beauty business!
And who knows... you can be the next Beauty Therapist of The Year after listening to this?
On this episode, we have Katt Philipps joining us to share her journey when she started as a special effects makeup artist then becoming a Licensed Esthetician, Master Makeup Artist, G.M. Collin Master and founder of Grafin Skin And Beauty by creating fiercely loyal clients.
I am sure you are all wondering what are her secrets in creating a very successful six-figure business so drop everything that youâre doing and tune in now!
This weekâs episode is really an interesting topic because this small part of your salon or spa is surprisingly significant in growing your clientele and business.
Who would have thought that your waiting room can create a huge impact not only for your clients but also to your employees as well?
. . . and I bet you never realised it can also dramatically increase your client revisit rates and referral rates!!!
Joining us on the show is no other than, Cheryl Janis who is the author of two healthcare design books namely âThe Color Cureâ and âThe Waiting Room Cureâ. As a fan of the podcast herself, Cheryl reached out to me through a very lovely email offering to share her expertise about how to create a waiting room that is perfect for your clients that will make them come back and even bring in more clients for you!
You donât need to have a large scale salon or spa to listen because home based salon or spa owners can benefit from this as well...so what are you waiting for? Stop reading this and tune in now to listen!
Letâs welcome back our first ever two-time guest this week, the salon industryâs super sought-after social media expert, Catherine Trebble.
If youâre an avid listener... then youâve probably listened to the 2nd episode of the Beauty Business Podcast already. This episode was over 2 years ago now and since social media has evolved just a bit so I thought it was the right time revisit this hot topic.
If you have not listened to the first time we had Catherine on the show, then click here to listen: http://beautybusinesspodcast.com/beauty-salon-owners-social-media-questions-answered-with-catherine-trebble/
If youâre curious to know if social media has changed over the last two years, whether your current social efforts are up to scratch and how can we make use of social media effectively in the health and beauty industry then look no further and hit play to learn more!
We have another content-packed, practical and focused business-building episode this week that will truly help anyone starting their journey in the health and beauty industry, but especially anyone working in the Semi Permanent or Permanent Make Up (SPMU) side of the industry.
Today we will be discussing about how to create an income-generating business in the PMU side of the industry with my very special guest and she is a renowned permanent cosmetic and microblading professional, April Meese.
Now my question is are you an ââaction-takerââ? If you are, grab your pen and paper and tune in to this episode for another mini masterclass!
For this episode, itâs something a little different from the first two, but youâll definitely be inspired how to ââtapââ into your dreams or goals to make them a reality. As owners of health and beauty businesses, we do have dreams and goals, but we tend not to focus properly, we get caught up in the day-to-day, so how can we make these happen?
Look no further as I am joined by an extraordinary life and mindset coach, Melanie Bundock, where she will share an exciting way to tap in to those dreams through visualisation and the use of vision boards.
Sit back, relax and be amazed plus youâll hear my story on how Melanieâs manifestation ability made even me a believer!
Being in the health and beauty industry, we have the love and hate relationship with Facebook ads so join me with Facebook Ads Expert and founder of Successful Ads Club, Tara Zirker as she will show us the ropes on how to successfully use Facebook ads as a powerful marketing tool for the health and beauty industry.
It's a little longer than a normal episode, but there was SO MUCH amazing stuff in here I wanted to keep it all in for you. Make some time, grab a drink, take LOTS of notes and enjoy!
To kick off the new season I have a real treat in store for you. In this episode, Episode 25, I am joined by a successful licensed aesthetician, mentor, consultant, speaker and business woman, Daniela Woerner.
I asked Daniela to come on the show today to talk a little about her thoughts on selling retail products in spas, salons and clinics as this is something of a passion for her. What we ended up with was an incredible mini-masterclass in retail sales for the beauty industry that you simply will not want to miss! So if you are a salon owner, clinic or spa owner or even a solo aesthetician make sure you listen.
It's a little longer than a normal episode, but there was SO MUCH amazing stuff in here I wanted to keep it all in for you. Make some time, grab a drink, take LOTS of notes and enjoy!
Have you heard about Facebook Messenger Bots?
Well prepare to be amazed because what Bots can do for your beauty business is about to blow your mind. Forget Email, Sms, Instagram all those things, bots are here and I have one of the foremost experts in the world on the show today, Mr. Scott Holroyd to give you all the information you need to get started!
In todays episode I share how to turn the simple Email Marketing Calender that you created in last weeks episode in to a full 6 month calender PLUS adding in another level of segmentation BUT I show you how to do this without creating LOADS of work
I also share the anatomy of the perfect marketing email and some tips on getting your emails past those pesky spam filters and in front of the eyeballs of your clients.
Today we are talking all about Email . . . . email marketing to be precise and in particular how email can help you save you huge amounts of time AND help to grow your business!
Owning and managing a successful beauty business, a salon, a spa, a clinic or treatment room in your home takes a lot of work . . . but there are ways to ensure that some of the aspects, particularly the management and marketing side, don't take up quite so much of your time as some beauty business owners spend on them!
This Toolkit is the âQuick Start Guideâ if you like, a checklist to becoming a #BeautyBusinessHacker yourself, to make sure you arenât missing out on the easy wins and to ensure getting maximum profitable impact for minimal time and effort.
Download the full 25x Toolkit Checklist at: http://www.salonbusinesssecrets.com/25xtoolkit
Not your normal episode . . .
. . . but it does contain your personal invitation to a very special LIVE online workshop I am running called "The 4 Secrets to Getting All the Clients You'll Ever Need" for your beauty business or salon.
Come and join in: http://www.beautybusinesspodcast.com/getclients
How would you like this Christmas to be your BIGGEST Christmas ever in your beauty business?
What if I told you that it was possible to take ONE THIRD of your annual turnover in just the 6 week run up to Christmas using one straightforward framework?
Well that is exactly what this episode is all about!
This is Part Two of a Two Part series dedicated to making this Christmas the most amazing Christmas in your business and contains the keys to making more money over the Christmas period . . . so stop reading this intro and get listening!
How would you like this Christmas to be your BIGGEST Christmas ever in your beauty business?
What if I told you that it was possible to take ONE THIRD of your annual turnover in just the 6 week run up to Christmas using one straightforward framework?
Well that is exactly what this episode is all about!
This is Part One of a Two Part series dedicated to making this Christmas the most amazing Christmas in your business . . . so stop reading this intro and get listening!
Do you need more clients?
OK . . . but how many clients do you need? In this episode we look at this very question. I show you how to calculate the Annual Value of one of YOUR clients as well as the potential annual value. From there we can work out how many clients you need to reach your goal . . . and I am sure it will be less than you think!
Check Out The Page Notes: http://beautybusinesspodcast.com/episode18
Big things happen at events and conferences. They're an important part of any industry and a great place to find new suppliers, new business partners, pick up new ideas, advice and encouragement. To meet with other salon owners in the same situations as you to echange ideas, to share a challenge or problem or simply to pick up a bargain on some new equipment you have had your eye on.
And that is where today's episode comes in . . . . this is the "Beauty Event Survival Guide" if you like for getting the most out of any salon event. I want to make sure you come back with MUCH more than a bag of sample's, LOTs of leaflets and brochures and maybe a selfie with your favourite industry celebrity.
Whether you are just starting out as an independent, opening your first salon or you have been in business for a while looking to rebrand an existing salon business, the name you choose for your health and beauty business is extremely important. Itâs the thing you will be known for, the thing you want people to talk about, it will be the very first thing a prospective client knows about you. But where do you start? What makes a good salon name and for that matter . . what makes a bad salon name? What things should you consider when thinking up possibilities . . . .
This episode is all about Clients! Getting them and keeping them . . but also a few things you may not have considered about the whole process of getting clients that can make it MUCH easier to find them, attract them to your beauty salon AND keep them coming back.
For your FREE 8 Step Email Breakdown of the Process with ore ideas and examples: http://beautybusinesspodcast.com/moreclients
In this episode I am not alone . . . I am joined by award winning salon owner, author, speaker, mentor and podcaster Phil Jackson.
Today we are talking about how to smooth out the rough ride of busy months and quiet months throughout the year. Phil shares his wealth of knowledge AND the innovative solution that he put in place in his own salon that not only solved the problem, but also grew the business and won him an award for Innovation.
DISCOUNTS . . . they are bad for business! They loose you real money so why have they become the norm in the beauty industry to bring in clients?
I know . . . competition is fierce, but in todays episode I show you TEN Special Offer ideas that still bring in the clients, but not only don't cost you money . . . they actually bring in MORE money!
To download your FREE workbook: http://beautybusinesspodcast.com/episode13
You think you should raise treatment or service prices in your salon . . . but how do you know if now is a good time to think about increasing your prices? I know . . . raising prices is scary, but the first step in the process is to be sure its the right time to do so. This episode can help . . .
In this episoide we are talking all about "Value Pricing" or value based pricing and I believe this is the ONLY way to price your treatments to ensure you are getting the price right and therefore the right remuneration for you (and your teams') very hard work.
How did you set the prices you charge for your treatments in your beauty business or salon?
Did you make one of these classic mistakes?
Don't worry if you did . . . it's perfectly normal to do so. It could mean that your prices are too low and in this episode I explain exactly why.
I also tell you about the ONLY thing that matters when setting your treatment prices!
What are the 5 most simple ways to grow your salon profits?
Which one is the best . . . so much so that it beats any 3 of the other five put together?
Find out in this episode of The Beauty Business podcast. This one has taken me months to put together as I wanted to find real world examples to base the information on . . . I finally tracked them all down to bring you this article.
So if you wouldn't mind growing the profits in your salon or beauty business . . . then check out this episode!
Just how is your Salon or Beauty Business Doing? In this episode we look at how you can evaluate your business from an 'emotional' or holistic point of view as well as one super simple financial figure you can keep an eye on daily to make sure you never get in to trouble financially speaking.
In todays episode we are looking at how else technology can help you to grow your beauty business and particularly what FREE tools are available for you to use.
I am joined today by a special guest, Leah Hutcheon and she is the Founder and CEO of Appointedd software, which is one of the 2 software systems that I recommended in the last article.
I thought it would be a great topic to talk about here on the podcast as we run through what tools and resourses are available out there, what we use in our own businesses and what tools and websites we recommend to any business owner, particularly the independent beauty business owner like yourself.
We talk about tools for:-
Organisation Colaberation and Team Working Notetaking Social Media Artwork and Design Accounts and Management . . . and a little bit about Online Bookings and all our best tips and advice on each subject.
Show notes can be found at http://www.beautybusinesspodcast.com/episode7
Todays show is in two parts:-
Part One is the continuation of Software month here on The Beauty Business Podcast . . . and we are covering 11 Tips to get the most from your Salon Software systems. You have (or are about to) invest your hard earned money and limited time to implement a software system in to your business. It should SAVE you time and MAKE you more money and these 11 Tips will help you make sure it does!
Part Two is an interview/conversation with an experienced salon owner turned successful salon business coach and mentor. We talk about his struggles with software over the years, what he would look for in salon software and also his tips to get the most from your software investment.
Trust me . . . you want to stick around for that interview if only for the one unbelieveably simple tip that he gives out, almost as an aside, that can increase your revenue by around 20% for every single client you have. I have NEVER heard this explained like this before . . . . so make sure you don't miss it.
February is Software Month here across SalonBusinessSecrets.com and The Beauty Business Podcast . . . WAIT . . . don't turn off . . . while software may not sound like the most exciting topic, it is a vital part of your business, one that I think doesn't get the consideration it deserves which is why I am dedicating the whole month to cover the subject in detail, and today we are taking it right back to basics.
In todays episode we are starting right at the begining with those questions that often people don't want to ask out of fear of not looking informed . . .
Well there is no such thing a silly question here on The Beauty Business Podcast so today we will be covering the folllowing questions:-
Do You Really Need Software to help you manage your Salon, Health or Beauty Business?
And if so . . .
What Are the Benefits of Having Software to Help Manage Your Salon? - and what are the different types of software that are available
What options are there for running your software? - including On Line versus Off Line Software solutions
And Finally . . .
Why is it important to choose the right software for your salon the first time around!
Today we are talking about Retail Products. . . in particular how to sell more . . . much more . . . in a way that doesn't make you feel pushy and your client doesn't feel like they are listening to a sales pitch.
Todays guest is well known in the health and beauty industry and you would have stuggled to have been to an event or read an industry magazine in the last couple of years not have have seen his name somewhere.
After being the self confessed WORST sales person ever to work in the health and leisure area of the steiner cruise liner world, he has now gone on to have personally sold well over $1.2 million worth of retail product himself and now he teaches others how to do the same.
Today we are talking about Clients . . . getting them, keeping them and also a little bonus information about keeping costs and spending under control in your health and beauty business.
Todays guest has been in the beauty industry for over 25 years. After leaving school at 16 she studied hair and beauty therapy. After starting her own salon and then giving it away she now owns the largest beauty salon in the north of england, with numerous awards under it's belt . . . and it keeps getting more.
Her name is Susan Routledge and today as well as continuing to own Finishing Touch Health and Beauty Salon, Susan is a renowned author, speaker, consultant and business turnaround expert in the Health and Beauty Industry.
Susan is particularly known for her experise and RESULTS in client retention and when you hear about the length of the waiting list for appointments at her salon . . . you will understand why.
In todays show I am joined by salon and spa social media expert Catherine Trebble from FullAppointmentBook.com as we go through a list of questions from my readers over at SalonBusinessSecrets.com all about tackling the world of social media for beauty businesses.
We tackle a series of questions, all sent in by readers and you can find all these questions in the show notes pages at http://www.beautybusinesspodcast.com/episode2. To get the answers you are just going to have to listen to the episode!
In this introductory episode I cover what The Beauty Business Podcast is, why I created it, who it is for, what to expect and how you can keep in touch as well as when to look out for more . . .