B2B Craftworks: Recent Episodes
B2B Writing Institute
Fall in love with B2B all over again — and make more money as a freelance or in-house content marketing writer.
Join me and co-host Eagranie Yuh as we improvise writing metaphors for white papers (and Eagranie NAILS IT). We'll talk about what we know about white papers, which is very leaderish and smart. Takes a bow
Learn more about Eagranie:
https://eagranie.com/#contact
Learn more about B2BWI:
https://b2bwritinginstitute.com/
Eagranie's chocolate blog:
https://thewelltemperedchocolatier.wordpress.com/about/
Society for Technical Writers
https://www.stc.org/
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Join me and co-host Eagranie Yuh as talk trash about marketing managers. Lol. No, not really. We talk about what we've learned about helping marketers. It's really good. Sarah squeals like a pig towards the end.
Learn more about Eagranie:
https://eagranie.com/#contact
Learn more about B2BWI:
https://b2bwritinginstitute.com/
Support the show
Join me and co-host Eagranie Yuh as we share our perspectives as writers in marketing, including the marketing misunderstandings we had before getting into it.
Learn more about Eagranie:
https://eagranie.com/#contact
Learn more about B2BWI:
https://b2bwritinginstitute.com/
Eagranie's chocolate blog:
https://thewelltemperedchocolatier.wordpress.com/about/
Society for Technical Writers
https://www.stc.org/
Support the show
Every quarter, I write up a round robin update. This time around I'd like to share it in audio! I'll share a quick health update, two new things I'm doing with my relationship to time, the state of my fountain pen collection, and more :).
Look out for the next few episodes featuring co-host, B2B writer, and marketer Eagranie Yuh (https://www.linkedin.com/in/eagranieyuh/)!
Sign up for STAMP FANS:
my.stampfans.com/sarah-greesonbach
Sign up to be notified when the free webinars launch:
https://b2bwritinginstitute.com/
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Let's talk about what I'm seeing in the freelancers I'm working with right now! Five observations about LinkedIn, prospecting follow- ups, leaving SaaS and SEO, feeling upside down and more. 5 Minutes of mini-coaching :).
See the original email:
https://ckarchive.com/b/o8ukhqhkpg9e7bp2ww025apdr47rr
Subscribe:
https://b2bwritinginstitute.com/
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You don't have to work with any and everyone when you freelance. You can have your own dang process for finding clients and deciding who to work with. In this ep, Sarah and Alyssa share how they narrowed down who to work with, what kind of writing to do, who helped us get there, and how it turned out.
More about Alyssa:
https://owlstreetcontent.com/
More about Sarah:
www.b2bwritinginstitute.com
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Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought!
More about Alyssa:
https://owlstreetcontent.com/
More about Sarah:
www.b2bwritinginstitute.com
Maslow's Hierarchy of Needs
https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs
Seth Godin's A hierarchy of business to business needs
https://seths.blog/2012/05/a-hierarchy-of-business-to-business-needs/
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In this eye-opening podcast, we dive into the world of writing and entrepreneurship with this season's co-host, founder of Owl Street Content, Alyssa Greenfield. Sarah and Alyssa talk about their journey from being an employee to becoming a successful self-employed writer.
We explore the challenges they faced initially, like shedding employee habits that didn't quite fit the entrepreneurial landscape. The conversation also uncovers essential lifestyle and business factors for writers to consider when starting their own venture, emphasizing the importance of finding a balanced approach and establishing yourself as a consultant-like relationship with clients, fostering a more equal and respectful collaboration.
More about Alyssa:
https://owlstreetcontent.com/
More about Sarah:
www.b2bwritinginstitute.com
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Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave. Listen for some laughs that will make you feel more brave <3.
More about Belinda:
https://www.copywritematters.com/
More about Sarah:
https://b2bwritinginstitute.com/
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Let's talk about your muscles... your BRAVERY muscles! Because you aren't always born with them. You grow them over time, and you can do it intentionally. In this episode we talk about how we get brave. Listen for some laughs that will make you feel more brave <3.
More about Belinda:
https://www.copywritematters.com/
More about Sarah:
https://b2bwritinginstitute.com/
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Let's talk about pricing... but not just the numbers! I know you want an easy price sheet, my friend. But I can't give you one. Pricing is more than money, and in this podcast we'll talk about what we mean. Listen for some laughs that will help you work on your pricing mindset.
The holistic pricing rubric:
https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit
Playing Big by Tara Mohr Inner Mentor Exercise:
https://www.taramohr.com/book/inner-mentor-signup/
More about Belinda:
https://www.copywritematters.com/
More about Sarah:
https://b2bwritinginstitute.com/
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Belinda Weaver and I explain our absences. Then we dive into mindset upgrades writers when it comes to taking sick days, brainstorming benefits, and keeping your big "why" front and center.
More about Belinda:
https://www.copywritematters.com/
More about Sarah:
https://b2bwritinginstitute.com/
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Belinda Weaver joins me again and we go down yet another rabbit hole about what's monstrously overrated in freelancing, the best tests we've taken, and a look inside how we run our households (hint: both really different🙃).
More about Belinda:
https://www.copywritematters.com/
More about B2BWI:
https://b2bwritinginstitute.com/
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Let's spice things up with a series of cohosts! First up? Copywrite Matters founder Belinda Weaver, who teaches copy business building and copywriting. In part one, we talk about how we got here, Belinda's "back up plan," and Sarah's nepotism hire out of teaching (oops!).
More about Belinda:
https://www.copywritematters.com/
More about B2BWI:
https://b2bwritinginstitute.com/
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Join us as a fly on the wall inside The B2B Moonshot Machine! In this journaling session, we walk through a simple, low-stress way to plan some goals for 2023. Not pie-in-the-sky goals... goals that you can achieve and that will make your life better.
Read the session notes as we go:
https://docs.google.com/document/d/1wRuSSjaevk73elMYFpb6_2brtu2N6yXDip_zEq8mtTg/edit#
Use the Session Graphic Organizer to do your journaling:
https://docs.google.com/document/d/1tYZZIORHHo1L6DcA4J6RH9Wb5f_9FJUtv3x3dkqJUV0/edit
Want to join our B2B writing "study group"? Just email hello@B2BWritingInstitute.com with the title "Moonshot" and I'll get you the details :).
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Today I want to share a disgustingly nerdy way to think about sentence structure and meaning. Then I have some news about my office (!). And I launched something that people actually want, which was nice.
Here's the sentence we talk about:
"Marketers have the flexibility in data collection and the configuration of unique criteria needed to handle any situation that comes up."
Writer Paradise:
https://b2bwritinginstitute.com
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Join me for a little coffee and background sounds from Charleston, S. C. I have some really cool news about a huge health update (and improvement!), and a quick tip about creating better ideas for marketing in B2B.
You should be on this list:
https://b2bwritinginstitute.com/
B2B Writing Seminar:
https://b2bwritinginstitute.podia.com/b2b-writing-seminar
B2B Moonshot Machine membership:
https://b2bwritinginstitute.podia.com/moonshot-machine
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This week I'm talking about the great job I did not over-working (lol). And something odd I noticed about my schedule (and how I fixed it). I'm high off the B2B Writing Seminar, and I'm excited for the month of October.
Stay in touch by emailhttps://b2bwritinginstitute.com/join-b2bwi/
Free webinar on writer's block and burnout
https://b2bwritinginstitute.podia.com/burnout-writers-block
B2B Moonshot Machine (New 6-month option!)
https://b2bwritinginstitute.podia.com/moonshot-machine
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Happy Friday! This is a marketing bro free zone. Also, clients aren't going to read your blogs. Don't write a blog to get clients — get clients to get clients. I also have been making myself go to watercolor class and improv class (and I'm glad I do!). This is.... the Friday update!
More by email:
https://b2bwritinginstitute.com/join-b2bwi/
The Seminar:
https://b2bwritinginstitute.podia.com/b2b-writing-seminar
The Membership:
https://b2bwritinginstitute.podia.com/moonshot-machine
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Let me share my life motto with you, some thoughts on how businesses work (and how they aren't as manipulative as we think), and alllllll the details about my glorious 2023 Hobonitchi Techo.
Find out more about The B2B Writing Seminar:
https://b2bwritinginstitute.podia.com/b2b-writing-seminar
Stay in touch via email:
https://b2bwritinginstitute.com/join-b2bwi/
Support the show
Three things I go on and on about to help you write faster AND better. No gimmicks. It's painful, but it works.
Get email:
Sign up at B2BWI
Read this instead of listening:
See the email
Check out the B2B Writing Seminar:
B2B Writing Seminar
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Celebrating Labor Day by spending the morning as a mom and the afternoon as a CEO. Sharing a super weird thing I do to feel good more frequently, talking about THE HOUSE no one wants to go in, and suggesting we could feel better as we go slow. Thanks for listening.
Become a member so we can study this stuff together:https://b2bwritinginstitute.podia.com/moonshot-machine Almost writing seminar season (!!):
https://b2bwritinginstitute.podia.com/b2b-writing-seminar
Subscribe by email:
https://b2bwritinginstitute.com/join-b2bwi/
Support the show
A quick "hello!" after a week at the beach and a week of relatively calm work. Is the "emergency cycle" something we can save ourselves from by being LESS resilient? I dunno. But I'm curious. Thanks for listening.
Check out the membershiphttps://b2bwritinginstitute.podia.com/moonshot-machine Check out the seminar
https://b2bwritinginstitute.podia.com/b2b-writing-seminar
Subscribe by email
https://b2bwritinginstitute.com/join-b2bwi/
Support the show
Shared with permission, here's a piece straight from Jay Acunzo's brain to yours. I hope it inspires you to see the beauty in the so-called "mundane" work you may have on your docket for today!
Read Jay's piece here:
https://jayacunzo.com/blog/nothing-is-boring-how-to-tell-gripping-stories-about-the-seemingly-mundane
Subscribe to Jay's newsletter "Playing Favorites" here:
https://jayacunzo.com
Subscribe to B2BWI here:
https://b2bwritinginstitute.com/join-b2bwi/
Support the show
Hello! In this quick update, I'm talking about my goal for living a leisurely life, a recent webinar to help teachers leave the classroom, about how much time a given writing assignment should take, and my most amazing example of TRUE LEADERSHIP so far (!).
Colossal art blog:
https://www.thisiscolossal.com/2022/07/pep-carrio-daily-visual-diary/
Subscribe by email:
https://b2bwritinginstitute.com/join-b2bwi/
"Exit Ramp" free webinar for teachers:
https://b2bwritinginstitute.podia.com/teachers
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Hey there! Let's talk about... My 4000 weeks update and an update on life without Twitter. Reflections on my "risky" 10 years self-employed. The new structure of B2BWI products. My advice for people who can't seem to make this freelance thing work for them.
Links:
See the new product structure! (Link)
The B2BWI Training Catalog (Google Doc)
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Welcome to the Friday Update! This week I'm talking a little bit more about my life-changing takeaways from Oliver Burkeman's "4000 Weeks." This book has given me permission to go to pool parties, so that's something, right? Some practical ideas about how writing processes enable scale. And the fear new writers have that they might "over-promise and under-deliver."
Great ideas:
https://b2bwritinginstitute.com/join-b2bwi/
Buy my brain for the day:
https://b2bwritinginstitute.podia.com/domino/
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A special Q&A about growing a business while you grow a family. Warning: I'm a sarcastic mom.
Check out the full webinar here:
https://b2bwritinginstitute.podia.com/freelancing-kids
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Here's a Friday Update about trying to sell a program without being shady, a glorious kid-free weekend, and taking off the Sarah sock.
Stay in touch by email:
https://b2bwritinginstitute.com/join-b2bwi/
Support the show
Here's a Friday Update about being vulnerable before the problem fixed, the value of self-discovery, and a rubric for pricing freelance writing.
The freelance writing pricing rubric:
https://docs.google.com/document/d/1pmuugwlQcgzslc8hZQq5okNuKCm-Y95Y02AsaewYTTY/edit
Writing process blog post on B2BWI:
https://b2bwritinginstitute.com/b2b-writing-process/
Stay in touch by email:
https://b2bwritinginstitute.com/join-b2bwi/
Support the show
Christine Gomolka from The Paid Copywriter Podcast was down for a podcast swap! Here's the interview she hosted where we talked about writing "qualifications" and mindset hacks for new writers. It's so good!
Learn more about B2BWI: https://b2bwritinginstitute.com/
Learn more about The Paid Copywriter Podcast: https://www.paidcopywriter.com
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A Friday update talking about my weekend plans, landing page, and Jim's concerns that this whole thing sounds harder than it's supposed to be.
Sign up to email me questions:
https://b2bwritinginstitute.com/join-b2bwi/
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A Friday update talking about how I plan work and how it feels to have the pressure of earning an income with writing. Pretty cool!
Sign up to get Ed Gandia's capacity planner here:
https://edgandia.lpages.co/capacity-planner-spreadsheet/
Sign up to email me questions:
https://b2bwritinginstitute.com/join-b2bwi/
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B2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives.
Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen shares her experience connecting with business, marketing, and content.
Learn more about Kristen: https://twitter.com/kdlafrance
Get fun memes: https://twitter.com/AwYeahSarah
Learn more about B2BWI: https://www.B2BWritingInstitute.com
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It's been a while, and here's an update!
List growth from 500 to 2000, third round of the expert-led guided writing sessions, just feeling like I need less permission to rock the marketing world with the Institute. Maybe YOU need less permission to do what you want, too?
Tell me what you love in podcasts:
hello at b2bwritinginstitute.com
Subscribe and learn more:
https://b2bwritinginstitute.com/
Support the show
B2B writing might seem like it's about pushing your services on potential clients, but it's really about delivering a solution to someone's problem right in their inbox. In this episode of B2B Craftworks, Bree Weber shares her experience developing an original approach to ethical cold pitching.
Learn more about Bree's ethical cold pitching program: coldpitchcopy.com/email
Learn more about B2BWI: https://www.B2BWritingInstitute.com
Support the show (http://www.B2BWritingInstitute.com)
B2B writing might seem like it's about knowing what you're doing, but it's really about being curious and asking the right questions. In this episode, Emma Siemasko shares her zeal for diving into the deep end as a B2B writer.
Learn more about Emma's business and freelance coaching: https://storiesby.us/
Listen to Emma's new podcast "Freelance Writing Coach": https://www.freelancewritingcoachpodcast.com/about
Learn more about B2BWI: https://www.B2BWritingInstitute.com
Support the show (http://www.B2BWritingInstitute.com)
B2B writing might seem like it's about writing, but it's really about being in business for yourself. Here's how Chris Collins learned that lesson transitioning away from academia and into B2B SaaS copywriting.
Learn more about Chris's B2B SaaS copywriting company: https://christophercollins.co/
Learn more about B2BWI: https://www.B2BWritingInstitute.com
Support the show (http://www.B2BWritingInstitute.com)
B2B writing might seem like it's about filling quotas, but it's really about understanding people. The journey of Editor in Chief and CEO of Fenwick, Chris Gillespie.
Learn more about Chris's content team: https://www.fenwick.media/
Learn more about B2BWI: https://www.B2BWritingInstitute.com
Support the show (http://www.B2BWritingInstitute.com)
Choosing freelance or full-time B2B writing seems like it's all about you, the writer. But it's really about who and how you want to help.
https://www.jessebutts.com/
www.b2bwritinginstitute.com
Support the show (http://www.B2BWritingInstitute.com)
Thank you for your patience as we get back on track for Season 2 in October!
Scan the new landing page:
www.B2BWritingInstitute.com
Weigh in on the B2BWI Community in this short 4-question survey:
https://www.surveymonkey.com/r/W278K2L
Support the show (http://www.B2BWritingInstitute.com)
Selling is hard for naturally talented writers — we're usually just here for the art of it. But selling and writing have a lot more in common than you might think. This conversation with English-lit-major-turned-B2B-sales-person Christine Gomolka surprises us with sales skills writers already possess, once they can articulate it.
http://www.christinegomolka.com/
https://www.paidcopywriter.com/CopywritingCourse
www.b2bwritinginstitute.com
Support the show (http://www.B2BWritingInstitute.com)
Does it seem like Joel Klettke was born with a case study project map in his hand? In this episode of B2B Craftworks, you'll hear how Joel got started with case studies and his advice for aspiring case study writers.
Support the show (http://www.B2BWritingInstitute.com)
Here's a brief introduction of what you can expect from the B2B Craftworks podcast in Season 2 as we explore how B2B writers found and claimed their power in marketing.
www.B2BWritingInstitute.com
Support the show (http://www.B2BWritingInstitute.com)
Eman Zabi talks about writing human
Support the show (http://www.B2BWritingInstitute.com)
HR writer Liz Sheffield shares how she built a thriving B2B writing business out of her corporate HR experience at Starbucks.
www.lizsheffieldcopywriting.com
www.b2bwritinginstitute.com
Support the show (http://www.B2BWritingInstitute.com)
Maggie Frank-Hsu talks about how writers can stand out in the sea of other writers, and the resistance that might come up as you start talking about your One Big Idea.
www.maggiefrankhsu.com
www.B2BWritingInstitute.com
Support the show (http://www.B2BWritingInstitute.com)
Founder Sarah Greesonbach shares quick thoughts on two points of value -- and the secret source of confidence -- every B2B writer brings to the table.
www.b2bwritinginstitute.com
Support the show (http://www.B2BWritingInstitute.com)
Melissa Suzuno explains why it's so important to stay social, and how to build your network as a B2B writer.
www.melissasuzuno.com
www.b2bwritinginstitute.com
Support the show (http://www.B2BWritingInstitute.com)
Quick thoughts on building relationships so good that B2B brands and clients send you presents.
www.B2BWritingInstitute.com
Support the show (http://www.B2BWritingInstitute.com)
Lee Price from LeePriceIdeas.com shares a six-step process for ghostwriting thought leadership content.
www.LeePriceIdeas.com
www.B2BWritingInstitute.com
Support the show (http://www.B2BWritingInstitute.com)
In this quick solo chat, we discuss quick thoughts on how to move forward when you're feeling frozen.
Subscribe to the Friday Update at www.B2BWritingInstitute.com
Support the show (http://www.B2BWritingInstitute.com)
Hillary Weiss from Statement Piece Studio explains how B2B writers can take a “Brand Voice” off the style guide and onto the screen.
www.B2BWritingInstitute.com
https://hillaryweiss.com/
Support the show (http://www.B2BWritingInstitute.com)
In this quick solo chat, we discuss quick thoughts on the connection between stress and money in B2B writing -- and how to grow one so you can grow the other.
Subscribe to the Friday Update at www.B2BWritingInstitute.com
Support the show (http://www.B2BWritingInstitute.com)
Michele Linn from Mantis Research walks B2B writers through a branded original research project, a survey-based white paper writing project for B2B marketing.
Support the show (http://www.B2BWritingInstitute.com)
The origin story of the B2B Writing Institute.
We look at three guiding principals of the institute:
ACCESSIBILITY
MULTI-TRACK WRITING CAREERS
EDUCATION
...And we hear how these principals will play out in the first year of B2BWI.
We also learn more about the founder, Sarah Greesonbach, and the first B2B Craftworks guest, Michele Linn from Mantis Research.
b2bwritinginstitute.com/
Support the show (http://www.B2BWritingInstitute.com)