The Social Commute: Recent Episodes

Hyperchat Social

Each week on the social commute we bring to you the best social media strategies, tips, and digital hacks so you can learn how to turn social into sales. By the time you leave home and get to work or leave work and get home, our goal is to give you the social media edge your business needs to get to the next level.

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This week, Rebecca and Laura discuss Google's recent announcement to discontinue the use of third-party cookies within Chrome in response to the rising concerns over personal privacy.

Your big action item for the week are several action items to implement across your social media to increase engagement.

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This week Laura and Rebecca discuss Instagram's recent announcement to suppress creators' TikTok videos and other third-party app videos when uploaded to Instagram Reels.

The big action item this week is navigating Sales Navigator and how to make the most of their advanced search fields when finding your target market.

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Laura and Rebecca cover the clash between two tech giants and what that could mean for advertising as a financial professional. 

Your big action item takeaway of the week is targeting on Facebook and how to find a higher quality lead.

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No guest this week as we all try to stay as socially distant as possible! Laura and Rebecca keep a healthy distance from one another while breaking down some strategies financial advisors and others in finance/wealth management can utilize to get new leads during this tumultuous time.  They go platform by platform to give you tips unique to each service that will help you find people that need help as financial uncertainty looms.  Take care of yourselves and we'll see y'all next week!

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation and let us help you turn social into sales!

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This week, Laura and Rebecca discuss Reddit and changes they've made in their advertising model and guidelines.  They get into what exactly Reddit is, the rules they have for advertising and the targeting options available.  Then they sit down with Seth Chandlee from Chandlee and Sons Construction to learn about his business, discuss how social media has affected how he advertises, and his long family history of doing construction.

Also, Laura reveals the celebrity she would be best friends with and gets slightly disgusted at Rebecca's snacking habits. Plus, we laugh at some Shrek in Spanish clips.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation and let us help you turn social into sales!

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This week Laura and Rebecca discuss Augmented Reality, including what exactly it is, the platforms/apps that have used it or are starting to and all the ways it might affect businesses, social media and how customers interact with brands going forward.  

Also, they chat about LinkedIn introducing a stories feature, ask each other some icebreaker questions, discuss what's trending this week on Twitter and interview Alan Mishkoff, Founder and Franchisor of Granite Garage Floors.

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This week Laura and Rebecca are joined by UPS store franchisee Joe Ferrari.  He discusses the challenges he faces in his business when it comes to staying active on social media and reaching and acquiring new customers. Also, the ladies get into a discussion all about ephemeral content covering what exactly it is, why it's important and how it can often feel hard to keep people's attention no matter how long the post lasts.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation and let us help you turn social into sales!

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This week Laura and Rebecca chat about influencer marketing and whether or not it's a trend that will continue.  They also ask each other some icebreaker questions, see what's trending on Twitter and then talk with Eric Pucciarelli from oXYGen Financial about how he approaches social media in his line of work.  A bit later, Eric faces the dreaded Wheel of Apps in Plead The Fifth!

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This week the ladies chat about their most/least interacted with accounts on Instagram and what that reveals about them.  We also read some celebrity mean tweets, Becky and Abby interview their bosses Laura and Rebecca, reveal the Wheel of Apps for our new game and a whole lot more!

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This week we chat about all sorts of things including Abby's hatred for the new Jumanji movie, Dwayne "The Rock" Johnson and the awards that Twitter gave out for best ad campaigns during the Super Bowl.  We discuss why the campaigns were successful and what we thought of them Also, we get into the halftime show performances, as well as one last round of the funny tweet battle!

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This week we talk about an article Abby came across theorizing that Social Media Influencers are on the decline.  The girls weigh in with their opinions, discuss why this might be and the current state of social media influencing.  Also, Sarah and Becky continue to do battle in the Funny Tweet War and a whole lot more!

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation and let us help you turn social into sales!

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This week on the Social Commute we chat about Instagram's new policy regarding photoshopped images.  Since Facebook owns the platform and has been getting scrutinized over spreading misinformation lately, they have been flagging/removing images that have been digitally altered.  However, since it is being done by an algorithm, users are complaining that it is affecting digital art and other types of posts that it wasn't really meant to target.  The girls debate whether this is good for the platform or not and how it could affect post going forward.

Also, in The Social Cup of Joe, the tweet battle continues, Abby tells us about her gamer days playing Call of Duty and a whole lot more!

Hosts: Abby Faulkenberry

Sarah Lupien

Becky Burgess

Edited and Engineered by Tyler Maynard

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation and let us help you turn social into sales!

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In this day and age, most people will have some form of social media like Twitter, Facebook, Pinterest or Google+. We are all aware of companies using social media too! But do you know the difference between using personal social media and a business one? In this episode, we talk about some of these differences and things to be aware of when using your different accounts.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation and let us take care of all your social media needs!

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This week Abby, Sarah, and Alanna discuss Instagram's decision to remove likes on the platform.  We get into whether it's a good idea or not, how it may help mental health, how it affects influencers and a whole lot more!  

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This week the ladies from Hyperchat Social chat all about TikTok including how it works, who it's popular with, how safe and secure it is and whether it is staying power or if it will follow in Vine's footsteps and fizzle out. Also, the war of the tweets is back for the first round of 2020!

This episode is brought to by Hyperchat Social | Head to tryhyperchat.com now for a free consultation to help you manage all your social media needs!

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Happy New Year! This week Abby, Becky, and Sarah ease us into 2020 with some resolutions you should make to improve your brand's social media engagement and sales Has it been a while since you took a look at the different aspects of your social profiles? The beginning of the year is a great time to freshen up your look, check for consistency across profiles and put your best foot forward on social. The ladies also go over their own personal resolutions and we do a Twitter roundup of 2019!

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation to help you turn social into sales!

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For our Christmas episode, we play some holiday movie trivia, read Christmas tweets and the girls talk about their family traditions growing up.  They also breakdown ways you can add holiday spirit into your social, from decorating your profile in a festive way to promoting special offers and sales, this season is prime shopping season so you want to use these strategies to grab as many potential customers as possible!

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation!

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As we are getting ready to head into a new decade, the ladies discuss how to set attainable goals that your business can reach in 2020. It doesn’t matter what kind of business you are running, knowing your objective definitely pays. Whether it is to improve your revenue numbers with the help of social media or get more free website traffic, you need to be clear on what to focus on and identify the steps that will lead you to attain your objective.

Also, we watch an awkward encounter on Ellen, continue the funny tweet competition and talk about changing your name on social media after marriage.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now and schedule a free consultation!

Hosts: Abby Faulkenberry

Sarah Lupien

Becky Burgess

Engineer: Tyler Maynard

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This week we talk about the different ways financial advisors can benefit from using social media and strategies they can use to increase their reach and get more leads. In The Social Cup Of Joe, we check out what it would look like if Google was a person, read some funny tweets and the girls settle into the new studio.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation and let us help you turn social into sales!

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Whether your business has been around for decades, or if you only just opened shop, social media is a crucial way for local businesses to establish a presence in their community and increase traffic to their store.

Whether your company is a clothing store, a bakery, a coffee shop, or even a dog grooming boutique, social media can give your company the extra boost it needs to become a permanent fixture in your community. So, how do you utilize social media to create a local presence? The ladies from Hyperchat Social walk you through some tips that can help grow your local business!

Also, in the Social Cup Of Joe, we check out Oprah's Holiday Gift list and some ridiculous items from Gwyneth Paltrow's company Goop and read some funny tweets from the week.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation to help you turn social into sales!

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This week we talk about the perks of using lead generation ads on Facebook and why you should be using them to get more information on potential clients/customers.  When you select lead generation as the objective for your Facebook ad campaign, Facebook requires the social media user to fill out a simple lead form before directing them away from your ad, making it a very useful tool to generate leads.

Also, the ladies go international as they try out a variety of different accents and in The Social Cup Of Joe we check out more funny tweets and a compilation of the weirdest moments from the infamous internet celeb, Trisha Paytas.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for a free consultation and start turning social into sales!

Hosts:  Abby Faulkenberry

Sarah Lupien

Becky Burgess

Produced and Engineered by Tyler Maynard

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This week we chat about ways to increase the number of people you reach on Facebook without ads or paid distribution.  Facebook has most definitely become a “pay-to-play” platform. But, like many other online platforms, they want to give the best user experience. If your organic content does that, then it will be shown to more users.

Also, the show starts off with an epic debate about the differences between muffins and cupcakes and in the Social Cup of Joe, we check out a compilation of the best news anchor bloopers and slips of the tongue.

This episode is brought to by Hyperchat Social | Head over to tryhyperchat.com now and schedule a free consultation for help with all your social media needs!

Hosted by: Abby Faulkenberry

Becky Burgess

Sarah Lupien

Engineered and Edited by Tyler Maynard

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There’s a reason why the majority of businesses include tags on their posts or create their own. This week the girls talk about some key reasons why hashtags deserve your undivided attention.  In short, hashtags are what make your Instagram content discoverable.

Also, Sarah introduces us to the painfully long 12 Pains of Christmas and the funny tweet war continues in The Social Cup Of Joe!

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now to set up your free consultation!

Hosts: Abby Faulkenberry

Sarah Lupien

Becky Burgess

Engineered and Edited by Tyler Maynard

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This week we dive into some common misconceptions that people believe about social media marketing and set the record straight as to what the truth really is so you can get the most out of your time and money.  

Also, we talk about trips to Disney and people who get a little tipsy there and in The Social Cup Of Joe, the battle of the tweets continues with guest judge Alanna and we check out a clip of the all-powerful King Curtis from a classic episode of Wife Swap.  

This episode is brought to you by Hyperchat Social | head to tryhyperchat.com now for a free consultation!

Hosts: Abby Faulkenberry

Sarah Lupien

Becky Burgess

Produced and Engineered by Tyler Maynard

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The ladies are back this week with a special Halloween episode!  They break down some popular 2019 costume ideas and play some spooky trivia before exploring 7 mistakes that could scare away potential leads and customers. Social media allows brands to connect with their audience, grow their online presence, establish themselves as thought leaders, increase traffic to their website, generate leads and more. Sounds great, right? Well only if it’s done well. When used incorrectly, social media has the potential to negatively affect your brand.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

Hosts: Abby Faulkenberry

Sarah Lupien

Becky Burgess

Produced and Engineered by Tyler Maynard

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This week we explore ways you can update your social media to reflect a change in seasons.  Even if you’re happy with the direction your social media accounts are going, trying some minor changes can still help you appeal to a wider audience and understand the many capabilities of your brand. Making slight tweaks and adding in some fun details can help you increase engagement, followers, and sales.

In The Social Cup of Joe, we watch a girl on eHarmony who into cats just a bit too much and Becky and Sarah continue the war of the funny tweets with Abby judging the ones they chose as well as the person reading them

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This week we talk about strategies you can use to increase engagement on your posts.  Engagement is a two-way street, these days if you want your audience to react and interact with the content you share on social media, you need to feed them something they like and understand. To do that and start a relevant dialogue you need to listen to what they are saying and sharing. Only that way you’ll be able to pinpoint the type of content you should deliver.  

Also, in The Social Cup Of Joe, we continue the tweet war as usual and also Sarah shows us an internet "celebrity" who can embody both Bradley Cooper and Lady Gaga from A Star Is Born without missing a beat.

As always this episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now to start your free trial!

Hosts: Abby Faulkenberry

Sarah Lupien

Becky Burgess

Edited and Produced by Tyler Maynard

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This week the ladies from Hyperchat Social break down a couple tried and true methods you can implement that will help you monetize your blog.  If you have a blog on your website, chances are your blog page receives a significant percentage of the overall traffic that comes to your website so why not try and capitalize a bit from all the views on your blog!  Also, the girls get to know a bit more about their fellow employee Meredith by throwing all sorts of questions at her.

In The Social Cup Of Joe, Becky and Sarah continue to try and make Abby laugh with the tweets they have found and we watch a Dr. Phil clip of a girl convinced she is pregnant with the second coming of Jesus.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

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Sometimes the best way to learn about a subject is to pay close attention to what your peers are saying and doing. This week, the girls talk about ways you can apply what the most popular LinkedIn Pages are doing to exceed your marketing goals.  

Also, the funny tweet war continues between Becky and Sarah and we also watch an insane Dr. Phil video in which a girl is convinced she is pregnant with the second coming of Jesus.  

Hosts:  Abby Faulkenberry

Sarah Lupien

Becky Burgess

Edited and Production by Tyler Maynard

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The ladies from Hyperchat Social are back this week with some great tips for getting more leads through LinkedIn.  Half of all business-to-business buyers consult LinkedIn when making purchase decisions, making it the perfect platform for sales professionals to interact with potential clients.

Also, we play another round of 20 questions, Sarah has a creepy classic video from the early days of the internet, and we have our usual competition to see who found the funniest tweet this week.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

Hosts: Abby Faulkenberry

Sarah Lupien

Becky Burgess

Production and Engineering by Tyler Maynard 

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This week the ladies from Hyperchat Social walk you through what exactly engagement means on social media and the different ways it can help your posts perform better. These days, communication between a business and its’ clients works on a two-way street. While there can be negatives to this, there are SO many benefits to being able to gain feedback from your customers online.

Also, Sarah has a game of 20 questions for Abby and Becky to play, the funny tweet war continues, and we watch a clip that has people sending in their #weddingfails

Hosts: Abby Faulkenberry

Sarah Lupien

Becky Burgess

Produced and edited by Tyler Maynard

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

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This week the ladies are joined by the owner of Hyperchat Social, Ted Jenkin.  He sits in as we have our usual funniest tweet competition and watch an insane clip from My Strange Addiction before we get into boosting posts on Facebook and ways to increase engagement for your business.

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This week the girls start off the show by playing a round of Would You Rather? followed by Sarah suprising everyone with a creepy 90s yoga show for kids.  A little later we discuss what makes an Instagram caption effective and eye-catching and give you the tips you need to be on your way to more followers.  

Also, in The Social Cup Of Joe, we check out some more funny typos in Clumbsy Thumbsy and as usual Sarah and Becky compete for the funniest tweet of the week.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

Hosts: Abby Faulkenberry

Sarah Lupien

Becky Burgess

Engineered and Produced by Tyler Maynard

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This week we talk some more about LinkedIn and tips you can implement that will help you to create better content.  As of lately, LinkedIn has recently been the place to be for marketers, brand evangelists, and founders alike.  Also, we start off the show with a little game, Sarah and Becky read their weekly funny tweets and we watch a person who is fairly angry that the mall is closed in The Social Cup Of Joe.

As always, the show is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

Hosts: Abby Faulkenberry

Sarah Lupien

Becky Burgess

Engineered and Produced by Tyler Maynard

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This week we talk about how to define your own personal brand on LinkedIn and how having a polished, focused profile can help your business and you stand out in your industry.  As a business owner, you’re not only the one who signs the paychecks: You’re the face of the company. You’re its primary ambassador to the broader business community and to the public in general.

Also, Sarah brings in a game she found on the discount shelf and we discover it might have been there for a reason, and we react to a very strange addiction in The Social Cup Of Joe

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial and let us help you with all your social media needs!

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Instagram is the perfect platform to connect right with your viewers. With a more personal feel, you can hype-up new products, go behind the scenes, or even just ask for feedback. There's a multitude of ways to use Instagram Live to enhance a brand, so the Hyperchat Social ladies give you five tips to make the best Instagram Live video for your audience! 

Also, we do a Bachelorette recap and watch some more Lie Witness News in the Social Cup of Joe.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

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This week the ladies from Hyperchat Social explain algorithms and why having a basic understanding of how they work will help your posts rise to the top.  Also, we play a riveting round of Mad Libs and in The Social Cup Of Joe we read some funny tweets and watch some people lying on national TV about how they had heard Canada is now the 51st state.

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This week the ladies from Hyperchat Social explore some ways you can build your personal brand on LinkedIn while still keeping professional.  Also, we guess whether a quote is from Spongebob or a real celebrity, get reminded that redheads do in fact have souls, and much more!

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

Hosts: Abby Faulkenberry, Sarah Lupien, Becky Burgess

Engineered and Produced by Tyler Maynard

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Sarah and Becky welcome Abby back to the show before diving into why fonts are so important and giving some basic rules when choosing one. Fonts are the first impression for your possible future clients, so finding fonts that portray the company’s brand is important.

Also, we get to know Intern Doug a little better with a trivia game about him and watch and breakdown the now infamous fight at Disneyland video in The Social Cup Of Joe.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

Hosts: Abby Faulkenberry

Sarah Lupien

Becky Burgess

Engineered and Produced by Tyler Maynard

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Abby is out this week so Sarah and Becky take over the show and give you some great tips to make your Instagram content stand out to your target audience and get more followers for you or your business' page.  In The Social Cup of Joe, we watch a great Jimmy Kimmel bit as well as dig into some of Abby's old tweets for some of her social media gems. 

Brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

Hosts: Sarah Lupien and Becky Burgess

Engineered and Produced by Tyler Maynard

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Sarah is back from her trip to "Disneyworld",  so Abby prepared some Disney trivia for her and Becky to try their hand at. Then the ladies jump into talking about ways that you can spice up the content you post on social media. We also laugh at another classic Clumbsy Thumbsy from Ellen and read some funny tweets from the week in The Social Cup Of Joe.

Brought to you by Hyperchat Social | Head to tryhyperchat.com to start your free trial and let us take care of your business’ social media needs!

Hosts - Abby Faulkenberry

Becky Burgess

Sarah Lupien             

Engineered and Produced by Tyler Maynard

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This week Abby, Becky, and Laura breakdown why you should be using email marketing in your strategy. While email marketing may not sound near as exciting as social media, it has just as much, or even more, value. Studies show that 91% of people use their email daily and basically all of your potential clients have an email address they rely on and use frequently.

Also, we hear some anonymous confessions of strange secrets and read some funny and angry tweets in The Social Cup of Joe. 

Brought to you by Hyperchat Social | Head to tryhyperchat.com to start your free trial and let us take care of your business’ social media needs!

Hosts - Abby Faulkenberry

Becky Burgess

Laura Ferarri

Engineered and Produced by Tyler Maynard

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This week we start out the show by playing a little round of Jeopardy before diving into ways to make your business more personable on Twitter, Facebook, etc.  Whether you’re interacting through posts or video, making your company more personable can help grow your following as well as gain the trust and confidence in your established followers.

Also, in The Social Cup of Joe, Abby decides which of the other ladies brought in the funniest tweet and we watch a clip with messages that went wrong thanks to AutoCorrect.

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

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This week the ladies from Hyperchat Social explore one of LinkedIn's best features for generating leads, Sales Navigator.  Also, Abby tells us about her experience being at a wedding over the weekend, we have a competition to see who found the funniest tweet and watch a video of Dr. Phil reading some thirsty tweets sent his way.

As always this episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial and let us take care of you or your business' social media needs!

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This week Abby, Becky and Sarah give you some great tips to help convert a connection on LinkedIn into an actual lead/client.  It's easy to connect with people on the platform but can you turn that connection into real-world business opportunities?  

We also chat about Kim K's Jack In The Box tweet, fast food breakfasts, and read more funny and angry tweets.  

This week's episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

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This week, the ladies from Hyperchat Social talk about what social proof is and how it can greatly increase your credibility with potential clients.  Also, we chat about Memorial Day, the death of an internet icon, and as usual read some funny and angry tweets.  

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free trial!

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This week Abby and the gang give you all the tips you need to grow your following on Instagram!  Also, the girls chat about their weekend, the "controversial" Arthur episode, and we read some funny tweets and texts from celebrities' moms.

Hosts: Abby Faulkenberry, Sarah Lupien, Becky Burgess

Engineered and Produced by Tyler Maynard

Brought to you by Hyperchat Social | Head to tryhyperchat.com today for your free trial!

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How do you know what to believe when it comes to your social strategy when there are so many rumors and myths? Is social media really making a difference in your business?  The girls dive into the most prevalent myths out there and tell you if they are true or not. 

Also, Abby has a game where we guess if a headline is true or from The Onion, we chat about Jon Gosselin's sweet Cinco De Mayo DJ gig, and much, much more!

This episode is brought to you by Hyperchat Social | Head to tryhyperchat.com now for your free demo!

Production and Engineering by Tyler Maynard

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This week, the gang share some great strategies to help you craft better marketing emails that are guaranteed to convert more customers.  Also, the ladies chat about their escape room adventures, check out some funny and angry tweets and laugh along at a funny Jimmy Fallon bit.

This episode is brought to you by Hyperchat Social | Head over to tryhyperchat.com now for your free trial!

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This week the ladies guide you through what many businesses consider the holy grail, getting your business or site on the first page of a Google search.  They break down how to use and place keywords strategically, and much more to help increase your SEO (search engine optimization).

Also, Becky tests Abby and Sarah's knowledge of British slang words and Sarah educates us about the strange trend of social influencer dolls.

This episode is brought to you by Hyperchat Social --- head to try hyperchat.com now for your free trial!

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This week, Abby, Sarah, and Becky talk about strategies that you can implement to get more engagement on posts from you or your business' Instagram Story. If you look through Instagram Stories from brands, you’ll find that most story content just isn’t that engaging. Take the time to develop a strategy for your stories, and you’ll have a roadmap to help guide you in creating content that your followers will want to engage with.

Also, in the Social Cup of Joe, we read some funny tweets from the week and watch a clip from Ellen.

Social media content starts at 12:52

This episode is brought to you by Hyperchat Social --- head to tryhyperchat.com now for all your social media needs!

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Do you want to improve your Instagram post engagement? Wondering how to write strong Instagram captions that move people to action?  Abby, Sarah, and Becky give you all the tips you need to craft the perfect caption for your post. 

In the Social Cup Of Joe, we check out wrestler's whose trash talk is written by kids and some funny/angry tweets from the past week.

This episode is brought to you by Hyperchat Social --- visit tryhyperchat.com now for your free trial!

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This week Abby and Caitlin from the Hyperchat Social team are in studio to give you tips on the most effective ways to increase Facebook engagement.  In a world ruled by algorithms and pay to play posts, it can be hard to get noticed but these tips can help your posts stand out more and get organic engagement.

Also, in the Social Cup Of Joe, we check out some funny mom texts and some classic tweets from the week!

This episode is brought to you by Hyperchat Social --- head to tryhyperchat.com now for your free trial!

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Abby and Sarah give you all the tips you need to help you improve content on your blog that will have more people sharing your posts and get you more loyal followers!  We also check out the music edition of Kimmel's classic bit, Celebrities Read Mean Tweets, as well as read some funny/angry tweets from the week.

This episode is brought to you by Hyperchat Social --- head to tryhyperchat.com now for your free trial!

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This week Ted and Abby breakdown how and why you should tailor your content differently for each service and how to repurpose something you posted on one platform to get the most views and engagement on others.  Also, we check out some funny tweets from the week and laugh at a classic clip of Norm McDonald on Conan.

As always, this episode is brought to you by Hyperchat Social --- head over to tryhyperchat.com now for your free trial!

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Want to run a successful influencer marketing campaign? Ted and Abby give you the lowdown on how to select an influencer to join your campaign and write up a contract to make sure they are exclusive to your brand.  Also, Ted comments on leafblowers, the college admissions scandal and we watch some local news interviews gone wrong in The Social Cup Of Joe!

This episode is brought to you by Hyperchat Social --- visit tryhyperchat.com toady for your free trial!

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Are your ads helping Facebook more than they are helping your business?  Abby and Sarah lay out some of the most common mistakes made with ads on Facebook and how to resolve them.  Also, in The Social Cup of Joe, we listen to terrifying questions people have asked Yahoo Answers about being pregnant.

This episode is brought to you by Hyperchat Social --- head over to tryhyperchat.com today for your free trial!

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In this week's episode, we are back talking about Instagram and ways you and your business can boost engagement on your posts.  Also, Ted and Abby chat about people's fear of the Echo, Alexa and others, catch up on some of the week's tweets and watch a clip of one of Ted's favorite comedians.

As always, this episode is brought to you by Hyperchat Social --- head over to tryhyperchat.com now for your free trial!

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Ted is back in the studio this week, giving us his take on all the news that he missed out on while he was away, including the Jussie Smollet story and Bernie joining the race.  Then he and Abby break down a new feature called Facebook Premiere and give you all the info you need to get the most out of it for yourself and your business!

This episode is brought to you by Hyperchat Social --- head to tryhyperchat.com now for your free trial today and get all your social media needs taken care of!

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Abby and Sarah are back this week talking about LinkedIn and how to effectively market your content by having a goal, creating a plan, and sticking to it.  We also talk about Dolly on the Grammys, trips to the DMV and read some funny and angry tweets from the week.  

This episode is brought to you by Hyperchat Social --- go to tryhyperchat.com now for your free trial for all your social media needs!

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Abby and Sarah are in studio this week to talk all about the importance of a landing page and how you should tailor it to fit your business' and customer's unique needs.  Then, in The Social Cup Of Joe, we watch a clip of Jimmy Kimmel's Lie Witness News and read some funny/angry tweets from the week.

This episode is brought to you by Hyperchat Social --- head over to tryhyperchat.com now for your free trial!