Sirocco Podcasts - CRM the right way: Recent Episodes
Sirocco Group
Topics from different aspects of Customer Relationship Management (CRM). From strategy to process to technical discussions. Hosted by Sirocco, an independent CRM consultancy company, we are partners with Salesforce, Microsoft, SugarCRM, Oracle and SAP and work hard to bring clarity to the quite complex world of CRM.
Transform your view on enterprise AI in under an hour! 🤖
✨ In this episode of The Sirocco Sessions, Sirocco Group CEO and Founder Laith Al-Hashimi sits down with Sven Nordquist, Country Leader of Salesforce Sweden, for a straight-talk, no-jargon look at how agentic AI is already changing sales, service and the very business models we sell on.
🔑 What you’ll learn
Why every Swedish board is suddenly asking “Where’s our AI plan?”
The rise of AgentForce and why Data Cloud is Salesforce’s fastest-growing product ever
How SMEs are out-innovating the giants—and where the talent bottlenecks are
A practical 8-week, SAFE-agile playbook for starting small, failing fast and scaling what works
A Sneak preview of the AgentForce World Tour – Stockholm, 27 May 2025
🚀 Register for the event here: https://invite.salesforce.com/agentforceworldtourstockhom/Sirocco
Follow us on Linkedin: https://www.linkedin.com/company/sirocco-ab/
In this episode of The Sirocco Sessions, we sit down with Hossam Al-Saeed—Head of Customer Experience at Nissan Middle East—to explore how data, technology, and innovation are reshaping the automotive industry.
Hossam shares insights on building brand loyalty, navigating the dealership model, and delivering a physical and digital customer journey. We also dive into how AI and connected vehicles are driving real-time insights, enhancing safety, and creating more personalized experiences. Whether you’re a marketing enthusiast or simply curious about the future of cars, this conversation offers a compelling look at how Nissan is blending heritage, technology, and customer-centric thinking to “defy ordinary.”
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Check out the latest CRM news on our blog
Sirocco bridges the gap between business needs, processes, and technology through vendor-agnostic consultancy, unrivaled CRM expertise, and a customer-centric approach.
In this episode we will on a high level cover the P, the Pricing pricing part of CPQ and what Guided Selling is
This episode is based on the Youtube Live and Facebook Live event held on May 27th, 2021.
Niklas Wikström, Managing Director of Sirocco Arabia, Jasmin Brandstätter, Salesforce Application Specialist from Sirocco and Laith Al-Hashimi, founder and group CEO of Sirocco discuss Salesforce B2B Commerce Cloud - the benefits and business value it can bring to any business as well as a brief demo.
You can find the Youtube live event here https://youtu.be/0Pzu8oeHQtw
A conversation with Peter Rhodin, Partner Technology Strategist at Microsoft, about how COVID-19 has affected us all, and the focus and importance this has put on CRM for companies managing their sales and activities remotely.
This episode is in Swedish.
A conversation with Christian Conradsen, Country Leader Alliances and Channels Sweden at Salesforce, about how COVID-19 has affected us all, and the focus and importance this has put on CRM for companies managing their sales and activities remotely.
This episode is in Swedish.
A conversation with Thordur Gunthorsson, Regional Sales Director at SugarCRM, about how COVID-19 has affected us all, and the focus and importance this has put on CRM for companies managing their sales and activities remotely.