PPC Daily | Talking Google Ads Monday Through Friday: Recent Episodes
Chris Schaeffer & Jason Rothman: Search Engine Marketing Experts
PPC Daily episodes are clips from the Paid Search Podcast. New episodes come out every day Monday through Friday. Learn more at paidsearchpodcast.com.
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from call ads.
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This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure lead form asset clicks.
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This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure price asset clicks.
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This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure clicks from the display network.
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This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from Google Search Partners.
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This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from driving directions.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure image extension clicks.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he explains how to measure clicks from the site link under the ad.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he talks about how to measure clicks from call extensions.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads. In this clip, he discusses how to measure headline clicks.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 359 titled "How to Measure Click Types in Google Ads." In that episode, Chris clears up a common misunderstanding about where your money goes in Google Ads and explains how to measure click types to best optimize your ads.
In this clip, he gives an overview of the different types of interactions in Google Ads.
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This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about controlling lead value with max conversions.
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This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris the following question about max conversion target CPA - When the goal is to generate leads, do you still see great results with a max conversions target CPA if it gets less than 30 conversions a month?
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This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about using single-keyword ad groups for competitor campaigns.
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This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a question about adding logos as an asset.
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This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups -
When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups?
Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones?
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This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about excluding locations.
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This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about running phrase and exact match keywords for the same keyword.
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This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about pinning headlines in responsive ads.
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This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about what to do when your established Google Ads campaign results start getting worse.
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This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about dealing with different time zones.
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This is a portion of Paid Search Podcast episode 356 titled "Unbelievably Good Google Ads Q&A About Locations, Match Types, Impressions & More!" In this clip, Jason and Chris answer a question about having too few keywords in Google Ads.
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This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to make the most Google Ads for your small business if your website is really bad.
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This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to run Google Ads for your small business with a really small budget.
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This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to get in front of the deepest funnel (ready-to-buy) traffic.
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This is a portion of Paid Search Podcast episode 355 titled "There’s Always a Solution with Google Ads". In the episode, Chris and Jason talk through four different scenarios they run into with advertisers that aren't getting the results they want in Google Ads. In this clip, they discuss how to test different landing pages.
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This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to get started if you want to make Google Ads management your career.
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This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about eliminating bad leads from Google ads.
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This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about e-commerce google ads account structure.
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This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about running multiple Performance Max campaigns.
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This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to measure responsive ad headline success.
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This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about the relevancy of phrase and exact match keywords.
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This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about when to use negative keywords.
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This is a portion of Paid Search Podcast episode 351 titled "Awesome Google Ads Q&A About Match Types, Negatives, SKAGS, E-commerce, and More!" In this clip, Jason and Chris answer a question about how to transition from single-keyword ad groups.
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This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason share a second secret to responsive search ads.
Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
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This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason share a secret to responsive search ads.
Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
--
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This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason discuss whether or not you should focus on ad strength when creating responsive search ads.
Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
--
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This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason walk through the downside of pinning responsive search ads.
Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
--
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This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason explain how their processes for creating responsive search ad descriptions.
Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
--
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This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason explain their process for creative responsive ad headlines.
Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
--
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason discuss the mystery of responsive search ads.
Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
--
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason discuss the potential power of one great responsive search ad.
Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
--
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 350 titled "The Right Way to Think About Responsive Search Ads". In this clip, Chris and Jason break down the basics of what a responsive search ad is.
Links:
About responsive search ads - https://support.google.com/google-ads/answer/7684791
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
--
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This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris discuss the right time to add Performance Max to your Google Ads campaign.
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This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris discuss how to decide if you should be spending more on your Google Ads campaign.
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This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris discuss how you can determine if you're missing good keywords.
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This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign". In this clip, Jason and Chris explain how you can tell if you're keywords are working.
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This is a portion of Paid Search Podcast episode 349 titled "5 Questions to Ask Yourself After Launching a Brand-New Google Ads Campaign ". In this clip, Jason and Chris discuss how to know if you're bidding too low.
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This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason discuss the most common bidding mistakes in new Google Ads accounts.
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This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain how many keywords you need for a new Google Ads account.
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This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain why exact match only leads to problems in new Google Ads accounts.
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This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason discuss how many ad groups you should start with in a new Google Ads campaign.
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This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason discuss the power of conversion tracking for new Google Ads accounts.
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This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain why it's so important to not play games with your ad schedule.
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This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason explain why using only zip code targeting is a bad sign.
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This is a portion of Paid Search Podcast episode 348 titled "How to Launch a Brand-New Google Ads Account for Long-Term Success". In this clip, Chris and Jason talk about their mindset for new account builds in Google Ads.
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This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about what to do when you see the “Limited by Budget” status.
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This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about managing huge Google Ads accounts.
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This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about adding all three match types in each ad group.
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This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about adding negative keywords at the ad group level.
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This is a portion of Paid Search Podcast episode 346 titled " Outstanding Google Ads Q&A about Optimization, Ad Group Negatives, Huge Account Management, and More". In this clip, Jason and Chris answer a listener's question about following a Google Ads management optimization routine.
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This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why conversions are so vital for your Google Ads campaigns.
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This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss how bidding strategies have evolved in Google Ads.
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This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why it's important to keep options open in Google Ads.
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This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss why they've learned it's best not to fight the Google Ads system.
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This is a portion of Paid Search Podcast episode 344 titled "What's Going On?" where Chris and Jason discussed some things that have had a high level of impact on their campaigns. In this clip, the guys discuss Google Ads in 2022.
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This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about how improving your quality score can lower your cost per conversion.
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This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris discuss how changing your bidding strategy can help lower your cost per conversion.
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This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris how broadening your targeting can lower your cost per conversion.
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This is a portion of Paid Search Podcast episode 342 titled "How to Lower Your Cost per Conversion - Part 1: Cost per Click ". In this clip, Jason and Chris talk about lowering your bids will lower your cost per conversion.
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This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain why they think the answer to finding out if something will work in Google Ads is to run an experiment.
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This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss the power of ad copy and assets - they're the only chance you have to communicate with the search user.
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This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain the value of search terms and why they will always matter in Google Ads.
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This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason explain why you can't control how much you personally see your ad.
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This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss cost per conversion being defined by the cost per click and conversion rate.
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This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason share their thoughts on the Google Ads "black box" and how it's expanding.
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This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason discuss lifetime value as the gold standard of Google Ads knowledge.
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This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason talk about clicks and conversions coming from the top ad positions.
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This is a portion of Paid Search Podcast episode 341 titled "Fundamental Truths About Google Ads That Will Never Change". In this clip, Chris and Jason talk about launching your Google Ads campaign with simplicity.
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This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris walk through the best conversion actions in Google Ads for small businesses.
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This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris explain how to choose the best keyword for your small business Google Ads campaign.
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This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris discuss the best bidding strategy in Google Ads for small businesses.
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This is a portion of Paid Search Podcast episode 339 titled " The Best Google Ads Strategies for Small Business Owners Trying to Generate Leads". In this clip, Jason and Chris explain what they consider to be the best campaign type for small businesses.
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This is a portion of Paid Search Podcast episode 338 titled "Decisions You have to Make in Google Ads – Part 2". In this clip, Chris and Jason explain why they always start with some broad match keywords in their Google Ads campaign.
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This is a portion of Paid Search Podcast episode 338 titled "Decisions You have to Make in Google Ads – Part 2". In this clip, Chris and Jason discuss the best bidding strategies for various types of campaigns in Google Ads.
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This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris explain the importance of exact match keywords in Google Ads.
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This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris discuss what to consider before running a performance max campaign in Google Ads.
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This is a portion of Paid Search Podcast episode 337 titled "Decisions You have to Make in Google Ads – Part 1". In this clip, Jason and Chris talk about the pros and cons of running a brand keyword campaign in Google Ads.
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This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss how small business owners should structure their Google Ads campaigns.
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This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason explain why too many bid adjustments are a sign of a bad Google Ads campaign.
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This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss how small business owners should think about location settings in their Google Ads campaigns.
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This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason discuss why how small business owners should think about search terms.
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This is a portion of Paid Search Podcast episode 336 titled "5 Step Google Ads Checklist for Small Business Owners to Figure Out How Good They’re Doing ". In this clip, Chris and Jason explain why tracking leads is the most important part of Google Ads for small businesses.
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This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about using performance max for various industries.
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This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about how to qualify the quality of a lead using the search term.
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This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about choosing your first bids for manual bidding.
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This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about blocking competitor searches.
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This is a portion of Paid Search Podcast episode 334 titled "The Best Google Ads Q&A Episode We’ve Ever Done". In this clip, Jason and Chris answer a question from a listener about smart bidding with RSA and broad match.
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This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason discuss when to use/not use dynamic search ads.
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This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason talk about how ad headlines are created in dynamic search ads.
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This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason explain how dynamic search targeting works in Google Ads.
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This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason discuss the benefits of using dynamic search ads.
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This is a portion of Paid Search Podcast episode 333 titled "Dynamic Search Ads Introduction". In this clip, Chris and Jason define dynamic search ads.
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This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of remarketing on search campaigns.
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This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of funnel-adjacent campaigns.
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This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of brand campaigns.
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This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of shopping campaigns.
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This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of dynamic search campaigns.
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This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of Performance Max campaigns.
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This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with broad match and target CPA.
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This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and either broad match only or phrase match keywords only.
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This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and exact match keywords only.
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This is a portion of Paid Search Podcast episode 332 titled "Pros and Cons of the Search Campaigns that We Run in Google Ads". In this clip, Jason and Chris break down the pros and cons of search campaigns with manual bids and phrase and exact match keywords.
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This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason run through several settings including conversion count, “get directions” conversions, keyword final URL, mobile URL in a responsive ad, location settings, search partners, and language.
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This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason discuss using optimized targeting in display campaigns.
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This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason give their recommendations on automatically adding ad suggestions to campaigns.
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This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason talk about the benefits of using Google Ads auto-apply recommendations.
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This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason discuss final URL Expansion in Performance Max campaigns.
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This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason talk about the pros and cons of turning on/off mobile apps in display campaigns.
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This is a portion of Paid Search Podcast episode 331 titled "Secret Settings in Google Ads". In this clip, Chris and Jason give an overview of secret settings in Google Ads that you may not be aware of.
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This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss some options to simplify Google Ads campaigns that are too complex.
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This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris explain how to handle competitors outbidding you in Google Ads.
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This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris talk about how to improve your conversion rate in Google Ads using focus style management.
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This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris discuss how to improve your quality traffic score in Google Ads using focus style management.
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This is a portion of Paid Search Podcast episode 330 titled "The Focus Style Management in Google Ads". In this clip, Jason and Chris answer a question from a listener about how to identify your problem in Google Ads so you can clarify your goals through focus style management.
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This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain how Assets are low-hanging fruit that can make your Google Ads campaign better.
Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/
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This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about when the changes from Ad Extensions to Assets will take effect.
Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/
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This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason explain the combinations report which will show how your assets display with your headlines and descriptions.
Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/
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This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason break down the new ads and assets menu.
Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/
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This is a portion of Paid Search Podcast episode 329 titled "Ad Extension Becoming Assets in Google Ads". In this clip, Chris and Jason talk about why Google is changing the name of Ad Extensions to Assets.
Link - New tools to create more engaging ads - https://blog.google/products/ads-commerce/create-engaging-ads/
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This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss different ways you can check each month to see if you're leaving money on the table with your Google Ads campaign.
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This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about adding core negative keywords to attract more relevant traffic.
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This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris talk about why you should check your keyword searches monthly to find out if you're missing out on some valuable traffic.
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This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris explain why you should be running image extensions and why it's possible you should be adding more.
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This is a portion of Paid Search Podcast episode 328 titled "5 Questions to Ask Yourself About Google Ads Every Month". In this clip, Jason and Chris discuss why you should be asking yourself monthly if you should be running broad keywords.
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This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason share their opinions on if and when you should use frequency capping in your Google Ads campaign.
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This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason break down how you can view your reach and frequency metrics on display campaigns in Google Ads.
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This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason explain how unique reach and frequency metrics are calculated.
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This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason talk about using frequency capping for your video campaigns.
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This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason talk about frequency capping for display campaigns.
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This is a portion of Paid Search Podcast episode 327 titled "Frequency Capping in Google Ads". In this clip, Chris and Jason define frequency capping and how it can affect your Google Ads campaign.
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This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why leaving final URL expansion on in your Performance Max campaign can lead to more conversions.
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This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain why adding a variety of assets to your Performance Max campaign (such as text, images, videos, etc.) can be extremely valuable.
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This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris explain how to set your budget for a Performance Max campaign.
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This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris talk about defining your customers in a Performance Max campaign. Should you focus on new customers or returning customers?
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This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris discuss why conversions and ROAS are the most important things to factor into your Performance Max campaign.
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This is a portion of Paid Search Podcast episode 326 titled "Advanced Tips for Performance Max Campaigns on Google Ads". In this clip, Jason and Chris talk about how long you should wait before judging the success of your Performance Max campaign in Google Ads.
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This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain how Performance Max works with search campaigns in Google Ads.
Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason walk through which ad assets to use in your Performance Max campaign.
Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain the different audience options in Performance Max campaigns.
Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason discuss the control you have in a Performance Max campaign.
Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason explain what Performance Max campaigns are and how they affect your Google Ads.
Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 325 titled " Introduction to Performance Max Campaigns". In this clip, Chris and Jason talk about what's going on with Performance Max after recent changes in Google Ads.
Link: About Performance Max campaigns - https://support.google.com/google-ads/answer/10724817
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 324 titled " When to Make Changes in Google Ads and Other Questions - Google Ads Q&A " In this clip, Jason and Chris talk about converting a SKAG campaign into a theme-focused campaign.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris discuss if changing the budget on a target CPA bidding campaign will restart the learning phase.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris talk about ways to improve position metrics for a max conversion bidding strategy.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris explain how to get rid of unwanted search terms and if they're concerned with them if they aren't getting clicks.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A". In this clip, Jason and Chris talk about how often they use experiments when testing new settings, bid strategies, etc.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 324 titled "When to Make Changes in Google Ads and Other Questions - Google Ads Q&A " In this clip, Jason and Chris explain if there's a statistical percentage of time you should wait before making changes to a Google Ads account.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason explain how easy setting up conversions is with Google Tag.
Links:
About the Google tag - https://support.google.com/tagmanager/answer/11994839
Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason discuss centralized sitewide tagging with Google Tag.
Links:
About the Google tag - https://support.google.com/tagmanager/answer/11994839
Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason explain combining tags with the new Google Tag.
Links:
About the Google tag - https://support.google.com/tagmanager/answer/11994839
Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason talk about the user-provided data coming with Google Tag.
Links:
About the Google tag - https://support.google.com/tagmanager/answer/11994839
Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason discuss cross-domain traffic coming with Google Tag.
Links:
About the Google tag - https://support.google.com/tagmanager/answer/11994839
Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason explain where the new Google tag is available and the addition of automatic event detection.
Links:
About the Google tag - https://support.google.com/tagmanager/answer/11994839
Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason talk about the changes coming with the new Google tag.
Links:
About the Google tag - https://support.google.com/tagmanager/answer/11994839
Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 323 titled "The New Google Tag Looks Amazing!" In this clip, Chris and Jason discuss the importance of setting up conversions on new Google Ads accounts.
Links:
About the Google tag - https://support.google.com/tagmanager/answer/11994839
Simplifying measurement with the Google tag - https://blog.google/products/ads-commerce/simplify-measurement-with-google-tag/
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris talk about the power of remarketing in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris explain how to get more volume with performance max with multiple campaigns.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris discuss the results they've seen with max conversion bidding.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris talk about their experience seeing broad keywords with 10/10 quality scores.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 322 titled "Recent Google Ads Surprises." In this clip, Jason and Chris discuss the current state of Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss whether or not it's possible to get the absolute top percentage 100% of the time in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason talk about why you shouldn't focus too much on quality score in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss running out of budget when you show number one in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason break down real-world Google Ads management for the number one position.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason address why advertisers want to be in the top position on Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason explain how to find your ad position in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason talk about how the Google Ads auction impacts your ad position.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason discuss how you can determine which keywords to show up number one on Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason address why advertisers want to be in the top position on Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to improve your landing page for a higher quality score.
Link:
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris discuss if too specific ad copy can lead to a lower quality score.
Link:
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to improve your clickthrough rate in Google Ads.
Link:
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how to make ads more relevant to keywords in Google Ads.
Link:
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 320 titled "3 Ways to Improve Quality Score." In this clip, Jason and Chris talk about how often you should optimize to improve your quality score.
Link:
5 ways to use Quality Score to improve your performance - https://support.google.com/google-ads/answer/6167130
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the third priority when managing a Google Ads campaign - segments.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the second priority when managing a Google Ads campaign - quality of traffic.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the first priority when managing a Google Ads campaign - bids and budget.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing small ideas with Google Ads experiments.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing landing page performance in Google Ads with an experiment.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about testing a huge increase in bids with an experiment in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about running an all-broad keyword experiment campaign in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about running ad variation experiments in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris talk about running an experiment in Google Ads to test bidding strategy.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 318 titled "Interesting Experiments to Run in Google Ads Right Now." In this clip, Jason and Chris discuss why they like running experiments in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to run a successful manual bidding strategy in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to use a target impression share bidding strategy in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to run a maximize conversion value bidding strategy in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason explain how to use a maximize conversions bidding strategy in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason talk about how to run a maximize clicks bidding strategy in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 317 titled "What’s the Best Bidding Strategy in Google Ads?" In this clip, Chris and Jason discuss the current state of bid strategies in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris give options for adding phrase and exact match keywords to your Google Ads campaigns and the pros and cons of each.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris discuss options for an entirely broad account Google Ads campaign.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 316 titled "What Do You Do When Broad Match Keywords are Working Amazingly in Your Google Ads Account?" In this clip, Jason and Chris talk about what it looks like when broad keywords work amazing in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason talk about using remarketing lists on search campaigns and if we should use target rather than observation.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason give their thoughts on using similar audiences in Google search.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason discuss their thoughts on Bing and if managers should be utilizing it more.
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This is a portion of Paid Search Podcast episode 315 titled "The Second-Best Google Ads Q&A We've Ever Done!" In this clip, Chris and Jason talk about what happens when you have the same keyword in two different Google Ads campaigns.
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This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 7.
Check search terms
Add negative keywords
Add keywords (if needed)
Check spend of ad groups based on the value of traffic
Adjust bids (if needed)
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 314 titled "Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 6.
Check search terms
Add negative keywords
Add keywords (if needed)
Check ad schedule/devices/location if struggling with search impression share
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 5.
Check search terms.
Add negative keywords.
Add keywords (if needed)
Check differences in SIS and positions.
Adjust bids (if needed)
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 4.
Check search terms.
Add negative keywords.
Add keywords (if needed)
Search search impression share and positions.
Keep SIS(rank) low
Adjust bids (if needed)
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 3.
Check search terms.
Add negative keywords.
Add keywords (if needed).
Change match types or modify keywords (If seeing a lot of unqualified search terms).
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 2.
Check search terms.
Add negative keywords.
Look for broad keywords to add.
Add keywords (if needed)
Add keywords based on value & risk.
Adjust bids.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 314 titled " Week 1 Checklist for New Google Ads Campaigns". In this clip, Jason and Chris talk about what to do on day 1.
Set the bids and the budget.
Set keywords to phrase match.
Wait. Don’t make big changes yet.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how negative keywords can help raise your clickthrough rate in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss if you should pause low CTR keywords in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss how to improve your ad copy to get a higher clickthrough rate in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain if a high clickthrough rate is good for quality score in Google Ads.
About Quality Score - https://support.google.com/google-ads/answer/6167118
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how ad positions in Google Ads affect the clickthrough rate.
Links:
About Quality Score - https://support.google.com/google-ads/answer/6167118
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason discuss what a good clickthrough rate is in Google Ads.
Links:
About Quality Score - https://support.google.com/google-ads/answer/6167118
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason talk about how much clickthrough rate determines success in Google Ads.
Links:
About Quality Score - https://support.google.com/google-ads/answer/6167118
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 313 titled "How to Improve Your Clickthrough Rate in Google Ads". In this clip, Chris and Jason explain what a clickthrough rate is in Google Ads.
Clickthrough rate definition - https://support.google.com/google-ads/answer/2615875
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss how loosening up your judgment of search terms that might not look right can potentially improve your leads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about the global, high-volume keywords that have to be a part of every campaign in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris explain how demographics influence lead quality in PPC campaigns.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss the difference between lead forms and phone call leads in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about how your landing page influences lead quality in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris explain how you can use ad copy to get better leads in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris discuss using search terms to influence lead quality in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 312 titled "How to Get Better Leads from Google Ads Using What You Can Control to Your Advantage". In this clip, Jason and Chris talk about the difference between the quantity of leads and the quality of leads in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason explain if they'll start using click share in light of their deep dive, and if so, how they plan to use it.
About click share - https://support.google.com/google-ads/answer/6299696
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason share strategies to help increase your click share in Google Ads.
Remember, you need to get impressions before you can get clicks. Even if you have a high impression share, your click share may still be lower. If you're managing Shopping ads, remember that multiple Shopping ads from the same advertiser can show at the same time.
About click share - https://support.google.com/google-ads/answer/6299696
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason discuss how click share works. Similar to impression share, Google Ads analyzes the ad auctions over the course of the day and includes all auctions that your ad showed in, and the auctions where your ad competed but did not show.
About click share - https://support.google.com/google-ads/answer/6299696
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason talk about what the click share data can tell you about your Google Ads campaign.
About click share - https://support.google.com/google-ads/answer/6299696
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason define what click share is - the estimated share of all achievable clicks that you have received, and is available only for Search, Shopping, and Hotel campaigns.
About click share - https://support.google.com/google-ads/answer/6299696
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 311 titled "Click Share Column Deep Dive". In this clip, Chris and Jason explain why they decided to spend an episode talking about click share.
About click share - https://support.google.com/google-ads/answer/6299696
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads from Google by using more keywords. Make sure you're targeting all of your services—Double-check for keywords you missed by examining search terms. Also, consider using broad keywords.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how you can attract more leads by changing your settings. Try altering your language, location, schedule, and audience settings.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads by increasing your bid position in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss alternative advertising options in addition to Google Ads to increase your leads such as Search Partners, remarketing, or Bing.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss increasing your budget to get more leads in Google Ads. If your campaign is running perfectly, this is your only answer.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 310 titled "The Secrets to Getting More Leads from Google Ads". In this clip, Jason and Chris discuss how to get more leads that actually get acquired.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason talk about when it's time to grow your Google Ads budget.
Wait until you understand what’s going on and are achieving profitability, then build on it.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason explain why it's best to keep it simple when you're starting a Google Ads campaign for your small business.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason discuss what budget you'll need to be successful in Google Ads for your small business.
Choose an amount you're comfortable spending for 3 months. $1,000 or more is preferred, and $500 is doable. If you're under $500 you better have one, simple campaign.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason share some thoughts on how long it should take to see good results in your Google Ads campaign.
While it will vary by industry, by month 3 you should be running smoothly.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason talk about what success looks like on Google Ads for small businesses.
There are so many benefits to Google Ads, including just getting data. You can also feel in control and be comfortable knowing what you’re getting.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 309 titled "How Small Businesses Should Think About Advertising on Google Ads". In this clip, Chris and Jason explain why small businesses should advertise on Google.
It’s where your customers are and it’s the future. Better start learning now.
They’re searching for exactly what you offer.
Track everything, even if that just means search terms.
Flexible - start small, change budget, pause, experiment
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about how to think about setting the target CPA in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris continue their answer about setting values on conversions in Google Ads on primary and secondary conversions and dig into what values to set.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about setting values on conversions in Google Ads on primary and secondary conversions.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about the changes in how to manage the search terms report in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris share their thoughts on dynamic keyword insertions.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question concerning how to best manage Google Ads Grant accounts to spend the full $10,000 budget.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris share their thoughts about dynamic geographic insertion in responsive search ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 308 titled " The Best Google Ads Q&A We’ve Ever Done". In this clip, Jason and Chris answer a listener's question about how to make good results great with deeper optimizations in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason discuss primary vs. secondary conversions. “Include in conversion column” is gone and replaced with primary and secondary.
Link:
About primary and secondary conversion actions - https://support.google.com/google-ads/answer/11461796
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason explain how to set up lead form conversions in Google Analytics without any code.
If Analytics is on your website, track Thank You page views without code. This magic only works for page loads. Google Analytics 4 is here, Universal Analytics is being sunsetted.
Link:
Prepare for the future with Google Analytics 4 - https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason dive into one of the three most common ways to track leads when you run a lead generation campaign - calls made with Google Ads call extension.
The Call Details Report provides the phone number, duration, time of call, and is it was answered or missed.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason dive into one of the three most common ways to track leads when you run a lead generation campaign - calls from the website.
Many people don’t know about this. We don't consider it foundational, but you'll want to consider using it industry by industry.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 307 titled "Exciting Updates to Conversion Tracking in Google Ads". In this clip, Chris and Jason dive into one of the three most common ways to track leads when you run a lead generation campaign - calls from ads.
We did a deep dive about call extensions in episode 306. Make sure conversion action is created and applied at the call extension.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris dive into the topic of call extension bid adjustments in Google Ads.
About call extensions - https://support.google.com/google-ads/answer/2453991
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris talk about how call forwarding works within the call extension of Google Ads.
About call extensions - https://support.google.com/google-ads/answer/2453991
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris discuss how you can schedule your call extension so you only get calls when your business is open.
About call extensions - https://support.google.com/google-ads/answer/2453991
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris talk about setting your device preference in the call extension feature in Google Ads.
About call extensions - https://support.google.com/google-ads/answer/2453991
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris explain how your call extensions can appear.
About call extensions - https://support.google.com/google-ads/answer/2453991
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris clear up any confusion about whether or not your call extensions can show on desktop.
About call extensions - https://support.google.com/google-ads/answer/2453991
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". Call extensions don't appear with every ad impression. In this clip, Jason and Chris explain why you may not be seeing your call extension.
About call extensions - https://support.google.com/google-ads/answer/2453991
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris explain the 3 levels of call extensions - account, campaign, and ad group level.
About call extensions - https://support.google.com/google-ads/answer/2453991
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris explain how the call extension feature works in Google Ads.
About call extensions - https://support.google.com/google-ads/answer/2453991
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 306 titled "Call Extensions Deep Dive". In this clip, Jason and Chris give an overview of the call extension feature in Google Ads.
About call extensions - https://support.google.com/google-ads/answer/2453991
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 305 titled "Performance Max Campaigns in Google Ads". In this clip, Jason and Chris discuss what they like about performance max including the ease of set up, ability to edit creative assets, and lower CPC.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 305 titled "Performance Max Campaigns in Google Ads". In this clip, Chris and Jason define what performance max is and does according to Google support.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason discuss how you can think critically about conversion data in Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason share two secrets to using responsive ads - use ad copy you like and balance your needs with Google.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason talk about how you can use broad keywords for success.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason explain why it's detrimental to search in Google to see your own ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason discuss how keyword match types can lead to success.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 304 titled "How to Eliminate Google Ads Stress". In this clip, Chris and Jason explain why search terms are the most important part of Google Ads.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
This is a portion of Paid Search Podcast episode 303 titled "Two Really Interesting Things That We’re Finding Out About Responsive Ads". In this clip, Chris and Jason interview the man who brought the advanced location feature to their attention, Ryan Suchit, who discussed how it works, if it's consistent, and his results so far.
Check out Ryan Suchit’s YouTube channel - https://www.youtube.com/channel/UCBu-8pX2ff0HOurz7TxQEqA
Ryan’s video about location insertion in responsive search ads - https://youtu.be/k_ukaHbtJ_E
Send us your questions here - https://paidsearchpodcast.com/contact-us/
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This is a portion of Paid Search Podcast episode 303 titled "Two Really Interesting Things That We’re Finding Out About Responsive Ads". In this clip, Chris and Jason talk about an advanced location feature in responsive ads you may not be aware of and how it can save you time on your campaign builds.
Article referenced:
About location insertion for responsive search ads - https://support.google.com/google-ads/answer/9773001
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/
This is a portion of Paid Search Podcast episode 303 titled "Two Really Interesting Things That We’re Finding Out About Responsive Ads". In this clip, Chris and Jason talk about the effect of ad strength on responsive ads.
Article referenced:
About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
Subscribe to the newsletter - https://paidsearchpodcast.substack.com/
This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question:
Do you think NFTs will impact Google Ads or how we use them? Do you think companies will start to search for NFT specific marketing companies?
Send us your questions here - https://paidsearchpodcast.com/contact-us/
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This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question:
I believe that the way I go about setting up google ads using SKAGs for an E-commerce store may be a bit old school. Do you guys have some advice on the best way to advertise products to B2B customers that will "in theory" drive the most conversions?
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This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question:
Shopping has been the real game-changer for our little online store. This past weekend I launched our first dynamic retargeting campaign, where the specific product someone looked at is marketed back to them. Since we launched, I’ve been playing whack-a-mole constantly! I add websites to my exclusion list daily, hundreds of them. Now I check every site individually to ascertain legitimacy. This is a losing game, I don’t have the time to eliminate hundreds of websites every day! So, isn’t it better to just not let Google do automatic placements, make a list of websites that I know are legitimate websites, and only target those?
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This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question:
I am a Google Ads freelancer with a couple of clients and I wanted to see if you would be interested in covering SaaS products a little more specifically. There are situations where I am targeting keywords that 100% target the services a client offers. I'll spend months trying to get it to work. They have a bunch of people reach the “book now” page and for the most part, they drop off. I just can't fathom why the keywords I have selected wouldn't work at all.
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This is a portion of Paid Search Podcast episode 302 titled "Amazing Google Ads Q&A Episode". In this clip, Chris and Jason answer this question:
I’m running Google Ads campaigns in one location and was getting good results. I’ve scaled it out to more locations (national), ran exactly like I had it in my one location, but the conversion rate has completely dropped. How should I target a national campaign for good results?
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This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, Chris and Jason discuss how you can track your leads in Google Ads including calls from ads, website calls, and lead forms.
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This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, Jason and Chris chat about extensions - different parts of the ad that can show up under your ad copy such as call extensions, call-outs, site links, and structured snippets.
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This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this clip, we're talking about responsive ads and Chris explains why it's unnecessary to include the name of your company in your ad.
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This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Unfortunately, there is no fool-proof method for choosing keywords, but that's no reason not to start your campaign. In this episode, Chris and Jason talk about the value of testing to find high-value keywords.
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This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Jason and Chris talk about why they suggest using broad match with max clicks or phrase match for new account managers.
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This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Chris and Jason explain why they suggest Google Ads beginners start by using automated bidding with max clicks.
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This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Jason and Chris discuss location targeting and dig into some advanced options to help you effectively reach as wide an audience as possible in your service area.
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This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. In this episode, Chris and Jason talk about why they encourage new users to turn off Search Partners and Display Network and focus their advertising on Google only.
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This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Probably the question we hear most often is, "How much should we spend?" In this episode, Jason and Chris explain how to set your first month's budget.
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This is a portion of Paid Search Podcast episode 301 titled "Beginner's Guide to Google Ads" in which we explain how you can start your Google Ads campaign easily and safely. Patience is key! In this episode, Chris and Jason discuss how long should you give your campaign before you expect to see results.
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Today's question comes from Carlos, in Colorado Springs, Colorado. Carlos wants to know how to get an edge in applying for entry level PPC marketing jobs.
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Today's question comes from Andre, in Slovenia. Andre wants to know how to raise his quality score when he has no problems with CTR or ad relevancy, and how to make his landing page experience above average.
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Today's question comes from Paul, in Sunshine Coast, Australia. Paul wants to know some strategies to build his Remarketing lists more quickly for lower traffic websites.
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Today's question comes from Chloe, in London. Chloe has a job interview with the CMO (chief marketing officer) of a PPC agency, and she wants to know some tips for communicating PPC knowledge and strategy to someone at the CMO level.
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Today's question comes from Charles, in Noonan, North Dakota. Charles wants to know Jason and Chris's thoughts on SKAGs, since in his experience SKAGs are more effective on accounts with limited budget.
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Today's question comes from Kevin, in Toronto. Kevin wants to know how to get conversions when you have small-budget businesses.
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Today's question comes from Brad, in Merced, California. Brad wants to know if ad extensions should be created at the campaign level or ad group level.
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Today's question comes from Emmit, in Port St. Lucie, Florida. Emmit wants to know what Jason and Chris think about beta-responsive search ads, and if these ads have any trackable analytics.
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Today's question comes from Andrew, in Slovenia. Andrew has an e-commerce store for medical supplies, and he wants to know what to do since Google doesn't allow remarketing for his industry.
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Today's question comes from David, in Chicago. He wants to know how to target people in the Google Ads search network if your industry has the same search terms as another, unrelated industry.
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Today's question comes from Bernard, in Austria. Bernard wants to know how high he needs to bid on no-volume keywords.
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Today's question comes from Scott, in Minneapolis. Scott wants to know how to de-SKAG a Google Ads account.
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84 - Hank, Tampa, Florida. How to access the keywords suggestion tool from the old AdWords interface?
Today's question comes from Hank, in Tampa, Florida. Hank wants to know to access the keywords suggestion tool in the new AdWords interface.
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Today's question comes from Hesham, in Paris. Hesham wants to know how Chris and Jason got their first 5 AdWords clients.
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Today's question comes from Tom in San Carlos, California. Tom wants to know why Google has set his website's quality score so low.
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Today's question comes from Rob in Brisbane. Rob wants to know how Google determines which conversions to optimize for with its smart bidding strategies?
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Today's question comes from Peter in Home. Peter wants to know if we like single keyword ad groups (SKAGS)?
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Today's question comes from Justin in Fort Bragg. Justin wants to know how to run an ecommerce campaign if the client has a poor product selection.
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Today's question comes from Ric in Los Angeles. Ric wants to know if he should use enhanced CPC bidding?
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Today's question comes from Donatas in London in the U.K. Donatas wants to know how to get more conversions without raising the cost per conversion.
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Today's question comes from James in the U.K. and also Jonathan. James and Jonathan want to know why we don't love SKAGS.
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Today's question comes from Kelise in Atlanta. Kelise wants to know how she can get her ads to not run without turning off her campaigns.
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Today's question comes from Daniel in Vancouver, Canada. Daniel wants to more about negative keyword match options.
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Today's question comes from Amber in YouTube. Amber wants to know how many calls she gets from Google Ads campaigns end up in actual sales.
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Today's question comes from James in the U.K. James wants if he should use standard delivery or accelerated delivery in Google Ads.
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Today's question comes from Anwar in YouTube. Anwar wants to know when to try out high funnel keywords.
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Today's question comes from Tom in San Carlos, CA. Tom wants to know how to test out Google Ads.
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Today's question comes from Paul in Melbourne, Australia. Paul wants to know why his Google Ads campaign isn't bringing in leads.
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Today's question comes from Rene in El Paso, Texas. Rene wants to know if she should use the Google tag manager?
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Today's question comes from Graham in the UK. Graham needs to change his location targeting on a day to day basis in Google Ads, and he wants to know what's the best way he can do this.
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Today's question comes from Michael in Chicago. Michael wants to know our what our favorite feature is in Google Ads that not many people talk about or use.
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Today's question comes from Kevin in Washington D.C. Kevin sees one of his competitors using two domains, and Kevin wants to know if this is allowed? Is it double serving? How can he report this to Google?
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Today's question comes from John in Sydney, Australia. John wants to know how he can get his ads to show up in certain times and places. He wants to know if he can only control this at the campaign level?
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Today's question comes from Tana in Cape Town, South Africa. Tana wants to know how she can advertise effectively on Google Ads if her industry isn't searched for very often. The guys give tips on how to deal with low search volume keywords.
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Today's question comes from Sarah in San Antonio. Sarah wants to know if she has a business with multiple services and multiple locations, should each location have its own campaign, or should each service have its own campaign?
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Today's question comes from Alejo in Buenos Aires, Argentina. Alejo wants to know if a 100% search impression share is possible with an average position of 3.
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Today's question comes from Rob in Australia. Rob wants to know how to run a Google Ads campaign that has a small daily budget and expensive, high cost per click keywords.
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Today's question comes from Andy in Spokane, Washington. Andy wants to know if Google Ads is a good platform for advertising books.
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Today's question comes from Julia in Poland. Julia wants to know if she should put exact match and broad match versions of keywords in different campaigns.
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Today's question comes from Craig in Greenock, UK. Craig wants to know if we have any Google Ads tips for web design companies.
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Today's question comes from Mitch, in Atlanta. He wants to know how to communicate the value of his AdWords knowledge to potential employers when his experience doesn't match, along with ideas on how to get more experience.
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Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764
Today's question comes from Julia, in Poland. She wants to know the pros and cons of using the same keyword in different campaigns, along with tips on how to manage those campaigns if keywords are duplicated across campaigns.
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Today's question comes from Manu, in Sydney, Australia. He wants to know why Jason stopped using SKAGs (Single Keyword Ad Groups) in his AdWords campaigns.
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Today's question comes from Roberto, in Toronto. As a recent newcomer to AdWords, he wants to know how to compete with longer-running Google Ads competitors that have better-established quality scores.
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Today's question comes from Brian, in Kansas City. He wants to know how to get new sources of new clients for his carpet & air duct cleaning business.
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Today's question comes from Will, in Victoria, British Columbia, Canada. He wants to know how to approach the new Google Ads ability to add a third headline & a second description line to your Google ads.
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Today's question comes from Bernard, in Portland, Oregon. He wants to know what Google Ads Goal he should choose when he has multiple goals for his campaign.
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Today's question comes from Nancy, in Atlanta. She wants to know if she should set up 2 different campaigns for 2 different campaign goals. She also asks about how ad extensions affect her cost per click and whether Jason & Chris recommend phrase match modified keywords.
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Today's question comes from Austin, in South Bend, Indiana. He has a client with one keyword match type per ad group, and he wants to know if this structure is over-complicated.
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Today's question comes from Jay, in Charlotte. He is working on getting new AdWords clients from Upwork, and he wants some tips for constructing a winning proposal.
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Today's question comes from Chris, in Madison, Wisconsin. He wants to know Chris & Jason's thoughts on attribution and which attribution models are most helpful.
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Today's question comes from Rob, in Queensland, Australia. He wants to understand the recent changes to Google Ads conversion code, how to ensure the correct code is in place on his website, and what the impact is if he does not replace the code.
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Today's question comes from Thomas, in Chicago. He wants to know how many ads per ad group is optimal for small accounts that don't receive a lot of traffic.
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Today's question comes from Amanda, in Omaha. As a new Google Ads manager, she wants to know how to provide proof of performance data for the new campaigns she is running.
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Today's question comes from Craig, in Auckland, NZ. He wants to know how to treat Google's auto-created ads in his account - should he keep them or ditch them?
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Today's question comes from AJ, in San Diego. He wants to know the pros and cons of creating a new brand account for a client vs. using the client's old account.
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Today's question comes from Taja. She wants to know the best strategies for getting more traffic in AdWords, i.e. raising bids, raising budget, etc.
Thanks for listening! What are you best tips for getting more quality AdWords traffic?
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Today's question comes from Ari. He wants to know how many broad keywords from Google's recommendations to add to his AdWords search campaigns.
Thanks for listening! How do you use broad keywords in your campaigns? Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Paul. He wants to know how many keywords is too many, for ease of reading trends and testing the effectiveness of his keywords.
Thanks for listening! What have you found to be the most effective structure for your own ad groups and keywords?
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Today's question comes from Collin, in England. He wants to know if he should put different match types of keywords in separate ad groups or campaigns.
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Today's question comes from Christian, from Sweden. He wants to know how to respond when Google flags his keywords as below the first page bid.
Thanks for listening! Do you have keywords below the first page bid that have performed well for you?
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Today's question comes from Mike, from Capetown, South Africa. He wants to know how match type affects cost-per-click (CPC).
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Today's question comes from Hank, who wants to know if he should be worried about Google AdWords automation and how to prepare for the upcoming changes towards greater automation.
Thanks for listening! Have you tried Google's automated platform? If so, what did you think?
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's questions come from Elizabeth, who wants to know the following:
- What is most important to review in a campaign?
- How often should you get reports?
- What problems should you watch out for on a report?
- What should you hope to see on a report?
Thanks for listening! What are your biggest tips for AdWords reporting?
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
PPC Resources we recommend:
Automated Rules In AdWords - https://support.google.com/adwords/answer/2497710?hl=en
Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102
AdWords Help Center - https://support.google.com/adwords/
Inside AdWords Blog - https://adwords.googleblog.com/
Today's question comes from Stewart in the UK, who wants some advice on getting hired at an AdWords agency.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Molly in Minneapolis, who wants to know how a small business can compete with large, national companies on competitive, high-value keywords in Google AdWords.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Omar in Chicago, who wants to know of an automated way to pause his campaigns when the monthly budget is reached.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
PPC Resources we recommend:
Automated Rules In AdWords - https://support.google.com/adwords/answer/2497710?hl=en
Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102
AdWords Help Center - https://support.google.com/adwords/
Inside AdWords Blog - https://adwords.googleblog.com/
Today's question comes from David, who wants insights into phone call conversion tracking.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
PPC Resources we recommend:
Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102
AdWords Help Center - https://support.google.com/adwords/
Inside AdWords Blog - https://adwords.googleblog.com/
Today's question comes from Emmanuel, who is having trouble getting enough volume in his AdWords accounts running in extremely competitive industries.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
PPC Resources we recommend:
Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102
AdWords Help Center - https://support.google.com/adwords/
Inside AdWords Blog - https://adwords.googleblog.com/
Instapage Landing Page Software - http://instapg.es/l6vCd
Today's question comes from Rob, who wants to know how to handle low impression share.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
PPC Resources we recommend:
Advanced Google AdWords by Brad Geddes - https://amzn.to/2scp102
AdWords Help Center - https://support.google.com/adwords/
Inside AdWords Blog - https://adwords.googleblog.com/
Instapage Landing Page Software - http://instapg.es/l6vCd
Today's question comes from John, an AdWords manager, who asks if he should target keywords that explicitly mention locations.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Marcus, who wants to know how to judge the success of top-of-funnel PPC campaigns or ad groups, and if top-of-funnel PPC advertising is even a good idea.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes Angel. She is having issues with impressions; she asks for help getting more traffic so that she can start getting clicks.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Matthew, who asks if businesses should advertise on their own brand name if they already show up organically in the #1 position.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Jeremy, who asks: "Any tips on running a successful AdWords lead generation campaign for SEO and PPC services?"
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Scott, who asks for the best strategy to move a high-performing keyword from one ad group to another, more optimal ad group.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Stacey, in Exeter, UK. He asks, "When reporting to clients, do you compare key metrics against the previous month, or compare to the same month in the previous year? Or does it depend on the season?"
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Nils, from Amsterdam. He asks about the pros and cons of using the AdWords bidding strategy "maximize conversions", versus manual bidding. He also wants to know if automated bidding strategies will make our jobs as AdWords managers obselete.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Rick, who wants to know how to attract customers who are farther along in the buying process, and how to use high-value keywords to target those customers.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Terran, who asks, "Can I make my ads not show up when my biggest competitor shows his?"
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Loretta. She wants to know how to track the date and time her conversions are made, so that she can go back and track them in her CRM.
Thanks for listening! Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Please share with your friends and colleagues, and rate and review the show on iTunes here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Today's question comes from Omar. He needs help setting up conversion tracking for a website lead form that doesn't have a separate thank you page.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's question comes from Alexander. He has been charged with the implementation of his company's AdWords accounts, and he needs help meeting his goal to acquire high-value, business-to-business leads.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's question comes from Matt, who needs help troubleshooting his AdWords campaign that won't run.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's PPC question comes from Sarah in San Diego, who wants to know how to optimize her bidding strategy for keywords with different match types.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's PPC question comes from Vidyasagar, who wants to know strategies to successfully advertise on high competition keywords.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's question comes from Jason in OKC, who asks for advice on a smooth, straightforward and streamlined bid management process for his campaigns.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Click Control Marketing - https://www.clickcontrolmarketing.com/
Today's PPC question comes from Emil. Emil wants to know best practices for structuring large, elaborate shopping campaigns.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's PPC question comes from Bryan. Bryan wants to know what pricing structure his agency should use, and we also discuss what you should expect to pay for AdWords services.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's AdWords question comes from Brian. Brian wants to know how to tell when his AdWords account data is statistically significant enough to make changes in his campaigns.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues. Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's PPC question comes from MG. MG wants to know whether or not they should be using dynamic insertion ads in Google AdWords.
You can learn more about keyword insertion ads here - https://support.google.com/adwords/answer/2454041
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues.
Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's PPC question comes from Matthew. Matthew wants to know how to get started on a B2B pay per click advertising campaign. He plans to do remarketing, Facebook and YouTube ads with a webinar series, and wants to know if there's anything else to start out with that would impress his bosses.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues.
Rate and review here - https://itunes.apple.com/us/podcast/ppc-questions-and-answers/id1352588764?mt=2
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's question comes from Rob. Rob asks us about negative keyword match types in AdWords and how the match types affect your negative keywords.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues.
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's question comes from Colin. Colin runs a pest control business and asks us about how many ad groups he needs. What should make up an ad group? How many ad groups is enough? And how many ad groups are too many?
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues.
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's question comes from Ed. Ed was assigned an extremely large AdWords account with tons and tons of campaigns and ad groups, and he is a bit overwhelmed and looking for guidance on how to get started managing an account this large.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues.
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/
Today's question comes from Melanie, and she asks the guys about AdWords bid management platforms and softwares. Melanie wants to know our opinion on the AdWords softwares out there and if we use any of them.
Thanks for listening. Please rate and review the show on iTunes because that helps the show grow, and please share with your friends and colleagues.
Ask us your AdWords question here - https://paidsearchpodcast.com/contact-us/