Winning With Shopify: Recent Episodes
Winning With Shopify
Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Nick Trueman has over 15 years experience in the digital arena and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY!
Welcome to the second episode of Tuesday Tea Break Talks - your new weekly dose of motivation, Shopify news, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week!
This week we share Shopify updates, news from our partners, 6 learnings from our PPC & SEO teams!
These episodes are designed to bring even more value to the podcast and support your continued growth.
Drop your biggest takeaway in the comments and how you take your tea – we’d love to hear it!
Support the show
This week on Winning With Shopify, Nick shares real-world case studies straight from his awesome PPC team!
Whether you're spending big on ads or just getting started, this episode is packed with strategies & tips to boost performance and increase your ROI.
Inside the episode:
0:00 What to expect in this episode
3:45 Is Google Shopping the best channel for sales?
8:11 Are you maximising your customer reviews?
11:02 How to improve your CPA targeting
17:27 The truth about PPC in PMAX vs Google AdWords
21:25 Game-changing tips to increase your average order value
23:45 The real way to make paid ads profitable
24:57 Why adding Price Assets can skyrocket your conversions
28:01 The smart 80/20 split every brand should use
29:32 How to Double the Price of Your Products & Make More Profit
If you're a DTC brand owner, marketer, or ecommerce enthusiast, this episode will leave you inspired and ready to make every ad dollar count.
Tune in now and turn your ad spend into a revenue machine!
Need help with your paid ads? Reach out to Nick here - https://www.linkedin.com/in/ntrueman/
Check out our awesome sponsors!
Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summer
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
Welcome to the very first episode of Tuesday Talks - your new weekly dose of motivation, Shopify news and updates, current opportunities, exclusive offers from top tech platforms, upcoming events, expert marketing insights, and a fun fact of the week!
These episodes are designed to bring even more value to the podcast and support your continued growth.
Drop your biggest takeaway in the comments – we’d love to hear it!
Support the show
In this deliciously insightful episode, we sit down with Parul from Dandelion Chocolate, who shares how they are blending heart, strategy, and cocoa to stand out in the busy chocolate market.
We dive into their journey of transitioning from a charming in-store experience to learning how to build a dynamic online presence when COVID hit. Nick also finds out where the biggest opportunities are right now for Shopify stores, and Parul shares smart strategies for approaching corporate and business partnerships to grow your store.
Check Out Dandelion Chocolate here: https://www.dandelionchocolate.com/
Check out our awesome sponsors!
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Key Takeaways:
0:00 Introduction
2:11 Meet Parul from Dandelion Chocolate
6:32 How Dandelion Chocolate Is Standing Out In A Busy Market
12:05 Using Email To Educate & Convert Customers
16:01 Transitioning From Store to Online Presence
20:51 What Makes a Lean Team?
26:10 Reframing Customer Service To Grow Your Business
28:14 Where The Biggest Opportunities Are Right Now
30:50 How To Approach Corporate & Business Partnerships
36:44 How To Get In Touch With Dandelion Chocolate
Support the show
This week we're diving into the customer service AI revolution with Jacob from Tidio, the customer service platform that's shaking up how brands talk to their customers.
From smart chatbots to AI-powered emails, we're exploring how AI is transforming customer service - and what that means for real human agents.
Can AI really be personal? Can it sell? Should we trust it with sensitive info?
Tune in to find out!
For companies with over 5,000 emails per month, if you sign up for a Premium plan, you'll get 3 months for free and a $5,000 discount using code WWS! Learn more here: https://www.tidio.com/wws
Check out our awesome sponsors!
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Key Takeaways:
0:00 Today on the podcast
4:45 How AI is transforming customer service
10:33 Is AI Replacing Human Agents?
14:02 The Role of Personal Marketing in Sales
16:21 How Customer Service Can Drive Marketing Strategies
24:55 How Are Customer Expectations Changing With AI?
27:16 What should companies be aware of when using AI in their email?
29:56 How To Make Sure AI Bots Don't Share Confidential Information
34:45 AI vs the Real World
36:44 Where AI will be in 5 years
41:22 How To Get Your Website to Work With AI
Support the show
Are you a Shopify store owner feeling overwhelmed by sales tax rules?
In this must-listen episode, we sit down with Ryan Pinkham, VP of Go-to-Market at TaxCloud, to unpack the most critical sales tax issues eCommerce entrepreneurs face.
We'll dive into:
✅ Whether Shopify calculates your tax return — and what it doesn't do
✅ Why marketplaces like Amazon and Etsy change the tax game
✅ How to stay compliant as you scale your business across state lines
✅ The overlooked problem of managing your Shopify tax bill
✅ And how the complex patchwork of U.S. sales tax laws can trip up even seasoned sellers
Whether you're just launching your first store or expanding to new markets, this episode is packed with actionable insights to help you stay compliant and stress-free.
Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/
Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! https://www.seguno.com/canva-shopify-connect
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Key Takeaways:
0:00 Introduction
1:52 About Taxcloud
3:48 What's the first thing Shopify Store owners should know about Sales Tax
7:41 Do You Need to Calculate Your Tax Return on Shopify?
15:32 Sales Tax on e-books and other virtual goods
19:48 Marketplaces and taxation
26:38 The Problems with Scaling a Business
28:16 The US sales tax problems
35:09 How to manage your tax bill on Shopify
Support the show
In this episode, we dive into the story of Nahar Geva, founder of Zik Analytics, and how his journey shaped a powerful tool in e-commerce today!
Nahar shares how sourcing products & dropshipping has changed, and where the opportunities are right now. Why a strong USP is key to standing out, and how AI can streamline your business operations. We also touch on how dropshippers can create a solid brand experience, better understand their audience, and prepare for the future of AI in e-commerce.
Check out Zik Analytics here and use code ‘WinningWithShopify’ to get 70% off monthly plans and 50% off annual plans! https://www.zikanalytics.com/r/wws
Check out our awesome sponsors!
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/
Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/
Key Takeaways:
0:00 Introduction & About Nahar
1:32 How Zik Analytics Integrates with E-Commerce
5:18 What To Do With Data driven product research
6:51 The Importance of USPs in e-commerce
10:37 How to Use AI in your business
14:24 Drop Shipping and Brand Experience
18:08 Ways Dropshippers Can Understand Their Audience
26:04 The Future of AI for Dropshipping
Support the show
In this episode, we sit down with Paul Arellanes, the CTO at Rebel Cheese, to explore how a seasoned tech leader with roots in IBM, NXP, and Amazon found his calling in the plant-based food world.
We cover:
- Why Rebel Cheese's Shark Tank moment was just the beginning.
- Paul's philosophy on building & scaling a DTC tech stack on Shopify, while keeping costs in check and customer experience front and centre.
- Lessons learned from early technical decisions, including those sneaky shipping costs.
- His approach to app selection (hint: not everything in the Shopify App Store is gold)!
- How AI is reshaping daily operations, and what tools he's excited about right now.
Whether you’re a DTC founder, a tech leader in ecommerce, or just a fan of cheese that doesn’t come from cows, this episode is full of insights you won’t want to miss 🧀💻
Connect with Paul here: https://www.linkedin.com/in/paularellanes
Check out Rebel Cheese here: https://rebelcheese.com
Check out our awesome sponsors!
Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive
Support the show
This week, we sit down with Brian Krug from Seguno and Brian Holmes of Burton Goods to unpack an honest story of restarting a business again from the ground up.
Why would anyone start over? Brian Holmes shares why he hit reset, and how he’s introducing Burton Goods to a fresh audience - starting with the email inbox. Both Brians dive deep into email strategy for new brands, what it really takes to build authenticity, and how to get more email opens with a better post-master score!
If you’re rebranding, relaunching, or simply wanting to get more engagement from your email marketing, this episode is packed with insights you don’t want to miss.
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Burton Goods here: https://burtongoods.com/
Check out our awesome sponsors!
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/
Get free migration onboarding services for TaxCloud (including 3 calls, email support, and hands-on guidance!) - https://taxcloud.com/winning/
Key Takeaways:
0:00 Introduction
4:13 About Brian & Seguno
5:56 Migration from Magento into Shopify
9:07 Why Brian Started again
13:43 How To Introduce a New Brand to Potential Customers on Email
18:44 What Truly Makes A Brand Authentic?
21:07 Why Email Deliverability Matters
27:08 The Importance of a Postmaster Score
30:25 Finding What Works For You
35:08 Listening To What Customers Want
39:01 Burton Goods Content Strategy
43:04 How To Reach Out To Seguno
Support the show
This week we are joined by our brand new sponsors, Yoast!
Yoast has helped over 13 MILLION sites with their SEO. So, in this episode we discuss the ESSENTIAL SEO TIPS every Shopify store should be doing right now.
From the biggest “dos” and “donts” to shaping product pages, blog content, and overall site structure.
In 2025 SEO isn’t just about stuffing keywords. We explore the importance of intent-driven content, detail-rich pages, and creating meaningful experiences for both users and search engines.
Plus, with AI rapidly transforming how people discover and shop for products, we discuss how these shifts are reshaping search behaviour with the use of LLMs - And what that means for your SEO strategy moving forward!
Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15!
https://yoast.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Key Takeaways:
0:00 Introduction
1:36 About Carolyn at Yoast
3:29 About Alex at Yoast
5:39 The essential SEO tips for your e-commerce store
11:12 Product Schema
14:27 Topical Keywords: Green vs Olive
17:07 The Do's and Dont’s of category pages
20:08 Is AI Affecting Site Search?
23:22 How Yoast is helping Shopify Product Schemas
29:50 How to Leverage AI in your SEO
34:15 How LLMs are changing Google Search
41:06 Using Customer Service to inform Content Marketing
Support the show
In this episode, we sit down with James Hunt, the visionary founder behind SAA Clothing to uncover the heart, hustle, and high stakes of building a purpose-driven fashion brand.
In this episode we cover:
👕 What really sets SAA Clothing apart?
💡 How it all began - from one idea to a £50K opening weekend
🧠 Creating meaningful job opportunities for neurodivergent individuals
⚖️ Balancing passion with profit in a fast-moving industry
📚 The unfiltered truth about the challenges of writing a book
📱 Mastering the art of unique storytelling through social media
💰 Are you ready to scale with paid social? Here’s how
⚡ A round of quick fire questions to wrap it up!
This is more than a business story - it’s a masterclass in authenticity, resilience, and reimagining what fashion can be.
Check out SAA Clothing here: https://www.saaclothing.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Key Takeaways:
0:00 Introduction
2:37 What’s different about SAA Clothing?
5:18 How SAA Started
8:04 Creating meaningful job opportunities for neurodivergent individuals
16:27 Launching with a £50K opening weekend!
20:06 Balancing purpose & profit
23:08 The challenges of writing a book
26:18 How To Tell a Unique Story Through Social Media
29:03 Are you ready for Paid Social?
30:22 Quick fire questions
Support the show
What do you get when you mix a talented artist, a single scrunchie, and a Christmas gift? You get Tina, the powerhouse founder behind XXL Scrunchie & Co, sharing her incredible story of building a standout brand in a crowded market - one giant scrunchie at a time!
In this exciting episode, Tina shares:
✨ How she started her business with just a scrunchie
📈 The strategies that helped XXL Scrunchie grow into a favourite brand
📹 Why YouTube is her secret weapon for brand growth - and how you can use it too
💌 Engaging your audience through email (spoiler: it’s way more fun than you think!)
🚀 How to plan ahead for successful product launches
📬 Is email still the future of business marketing?
⭐ How to actually leverage product reviews to boost your brand
🔮 A sneak peek at what’s next for the future of XXL Scrunchie
Whether you're an ecommerce newbie or looking to take your brand to the next level, this episode is packed with creative insights, real talk, and enough motivation to tie your hair back and get to work!
https://xxlandco.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING
Key Takeaways:
0:00 Introduction
1:45 How To Start A Business With Just A Scrunchy
10:53 How XXL Scrunchie Grew In A Busy Market
16:37 How To Grow Your Businesses Youtube Channel
20:25 How to Engage with Your Customers in Email
22:32 How To Plan Ahead for Product Launches
26:22 Is Email the Channel for the Future of Business?
28:14 How Do You Leverage Product Reviews?
33:43 The Future of XXL Scrunchie
Support the show
This week we talk all things global product sourcing!
Nick is joined by Anthony, the Founder of Cavela, a sourcing partner helping modern eCommerce brands navigate today’s supply chain challenges.
We break down the biggest issues facing Shopify brands, including rising tariffs, inconsistent supplier quality, and the hidden costs of poor diversification.
You’ll learn actionable strategies for matching product quality across different suppliers, diversifying your supply chain, and avoiding costly sourcing mistakes.
Whether you're scaling your brand or just getting started, this episode offers relevant timely insights that could save your business thousands!
To get 50% off your sample order & fast-track the waiting list, use code WINNING and the link below:
https://www.cavela.com/signup?affiliate=WINNING
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Key Takeaways:
0:00 Introduction
2:27 Who Is Cavela?
4:52 The Biggest Challenges With Sourcing Stock Today
7:59 How To Diversify Your Supply Chain
11:23 How To Match Quality Across Suppliers
18:18 What Should US Brands Do About Tariffs?
26:14 Mistakes Shopify Brands Should Be Avoiding
32:48 Cavela's Sourcing Process
Support the show
This week, we're mixing things up!
Nick has just become a brand new dad and whilst he’s adjusting to dad life, we’ve collated some of the most impactful moments from the past 6 months.
Chapters:
0:00 Introduction
0:52 Simple Tweaks To 2X Your Shopify Sales Fast!
7:48 Increase Your Revenue 108%
14:13 Influencer Gifting - The Low Cost Strategy
20:54 Blueprint to Ecom Growth in 2025
23:10 Gaining 500,000 Followers Without Ads!
We hope you enjoy!
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Support the show
In this episode, Nick breaks down exactly how to improve your conversion rate in practical, actionable ways.
We uncover five powerful conversion rate tips that can make an immediate impact on your results!
Plus, Nick has a CRO challenge designed to push your strategy further and help you implement what you’ve learned right away.
Let’s get optimising!
Want to work with Nick? Get in touch here - https://spec.digital/contact
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Key Takeaways:
0:00 Introduction & The Growth Hub
3:48 How To Improve Your Conversion Rate
5:23 Conversion Rate Tip #1
9:07 Conversion Rate Tip #2
12:46 Conversion Rate Tip #3
17:15 Conversion Rate Tip #4
19:35 A Challenge That Will Rocket Your CRO
21:32 Conversion Rate Tip #5
Support the show
In this episode, we spill the tea on how e-commerce has changed over the past two years. What’s working, what’s not, and what you should definitely stop doing.
Nick is joined by ecommerce legend, Janis Thomas - Managing Director of Look Fabulous Forever. Janis shares why mixing tangible marketing methods with the intangible magic of storytelling is the secret to building your brand.
We also get into the nitty-gritty of building lead gen campaigns that work, and where the opportunities are with AI right now.
Also if you're still wondering how to talk to your customers or how to market your business through YouTube, we cover this too!
Connect with Janis here: https://www.linkedin.com/in/janisthomas
Key Takeaways:
0:00 About Janis Thomas
3:06 How E-commerce Has Changed In the Past 2 Years
7:58 The Importance Of Doing Both Tangible & Intangible Marketing Methods
11:18 How to Build a Lead Generation Campaign
13:41 Where's AI Working & Not Working for Your Business?
17:09 How Much of Your Business Is Adapting To the Future
25:14 The Challenges In Business Right Now
29:45 How To Talk To Your Customers
37:33 How To Win With Youtube Marketing
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
Ready to learn how to rank second on Google?
We are joined by Andrew, CEO of Bare Kind to share how they have recently ranked second within their niche, and shares how you can win with SEO in 2025!
We’ll uncover:
4:16 Creating A Brand That Cares
8:50 How To Rank Second On Google
13:33 The Winning SEO Formula for Things Outside The Obvious
21:28 How To Optimise SEO Content
29:32 Creating A Legitimate Brand
33:51 What To Focus On Next For SEO
36:51 How To Use AI for SEO Moving Forward
If you’re looking for practical, no-BS SEO strategies that are working right now, this episode is for you! 🎧
Check out Bare Kind here: https://barekind.co.uk
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Support the show
In this episode, we sit down with Isabel, the founder of Akalia, to share her journey of bootstrapping a thriving fashion brand. She shares the key principles behind standing out in the competitive fashion industry, designing products that sell, and building a profitable business from the ground up.
We also explore the evolving landscape of social media, the strategies behind creating a powerful affiliate marketing team, and the secrets to fostering an engaged community. Plus, Isabel offers her expert insights on managing returns effectively to keep customers happy while protecting your bottom line.
Key takeaways:
0:00 Introduction
1:15 Isabel on starting Akalia
4:27 How Isabel bootstrapped Akalia
7:28 The key principles to standing out in the fashion industry
12:37 Designing products that sell
17:15 How to create a profitable business
19:27 The changing landscape of Social Media
23:06 How to build an Affiliate Marketing strategy & team
25:19 Building an engaged community
28:21 How to manage returns
Akalia: https://www.akaliaofficial.com
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome sponsors!
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
Want to double your Shopify revenue? In this episode, we’re breaking down five powerful strategies that can transform your store’s profitability fast. We’ll cover:
2:19 Six things to double your revenue overnight with Shopify
5:10 How to improve your Product Pages on Google Shopping
12:38 The secret to doubling your product prices without losing revenue
16:11 How to actually WIN with pre-order
19:50 The #1 payment tip we recommend to every Shopify store owner
23:23 A Bonus Tip that could be a game-changer for your business
If you’re ready to take your Shopify store to the next level, this episode is a must-listen! 🎧🔥
Want to work with Nick? Get in touch here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws
Support the show
This week Nick shares actionable insights to help you optimise your website for SEO and CRO.
In this episode, we explore:
2:27 Key considerations when optimising SEO and CRO
4:21 The importance of seamless communication across teams
7:06 How to drive and analyse A/B tests for better decision-making
11:16 How to integrate Blog Content with SEO
15:58 How to manage Inventory on Shopify
16:44 Choosing the right site navigation to improve conversions
19:46 The CRO secrets behind high-performing product collections
23:24 A/B Tests for Page Speed and App Quality
26:59 Tips To Improve Your Conversion Rate
Whether you’re an eCommerce entrepreneur, a digital marketer, or a UX enthusiast, join us as we uncover real case studies and behind-the-scenes strategies to help you scale your Shopify store🚀
Reach out to Spec here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome partners!
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
Support the show
In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time.
We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors to amplify your message.
Tune in for an inspiring conversation filled with actionable insights on growing a business the right way! 🧦🦬
The Buffalo Wool Co: https://thebuffalowoolco.com
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
1:24 About Ron Miskin & The Buffalo Wool Co
6:33 Prioritising Healthy Processes For A healthy Business
9:06 Doubling Sales During Covid
14:32 Evolving The Product Range
16:45 The Importance Of Customer Reviews
22:34 The Best Marketing Campaign You Can Have
29:58 How To Find The Right Brand Ambassadors
35:42 What’s Next For The Buffalo Wool Co
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
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Ready to take your Shopify store to the next level?
This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge.
In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling products more effectively on the platform.
Discover how to boost your conversion rate by tracking the right KPIs for e-commerce and get expert advice on whether investing in Meta Ads and paid advertising is the right move for your brand. Sabir also tackles “one-hit wonders” and explains how to avoid one time customers.
Tune in as we dive into the 3 key points to prioritise on your website pages for maximum engagement and sales. Plus, Sabir also breaks down how to fully understand your profitability across each sales channel!
Get a $500 discount with Sabir here: https://growthbysabir.com/winning
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About Sabir
5:15 How To Grow Your Business With Shopify Innovation
11:38 An Integrated Guide to Selling Products On Shopify
14:52 Conversion Rate: The Right KPIs for E-Commerce
20:16 Should You Invest In Meta Ads & Paid Advertising?
25:27 The One-Hit Wonders
31:17 3 Key Points to Prioritise On Your Website Pages
36:50 Clean Up Your Shopify App List!
42:22 How To Fully Understand How Much Money You Make From Each Channel
48:11 Who Should Be Using Pinterest?
Check out our awesome partners!
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws
Support the show
In 2025, product reviews are more than just star ratings—they’re the foundation of trust in e-commerce.
In this podcast, Nick is joined by Neil Bayton from JudgeMe, as they explore how product reviews are evolving in 2025 and why you need to review your reviews!
We’ll dive into how to build trust on your website and uncover the real reason your customers buy your products. Plus, what’s the worst review for your business and how can you turn it into an opportunity? 🎧🚀
Check our JudgeMe here: https://apps.shopify.com/judgeme
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
4:33 How Product Reviews Are Evolving In 2025
10:15 The Importance of Reviewing Your Reviews!
15:02 How to Build Trust on Your Website
19:19 The Real Reason Your Customers Buy Your Products
22:49 What Is The Worst Review For Your Business?
29:00 The Opportunities In 2025
34:30 How To Get Repeat Customers On Shopify
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
Support the show
In today’s fast-paced world, building a real connection with your customers is more important than ever!
In this episode we are joined by one of our very own amazing community member’s, Angie Chua from Bobo Design Studio. Join Angie & Nick as we explore the secrets of building one-to-one relationships with your customers, and creating real-time feedback loops.
We also discuss blending eCommerce with brick-and-mortar success, and even drawing inspiration from the physical world to enhance your online brand. Plus, we’ll break down how to get that crucial second order, the art of effective customer outreach, and why diversifying your sales process is the key to long-term success.
Check out Bobo Design Studio here: https://bobodesignstudio.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About Bobo Design Studio
5:19 How to Build a One-To-One Relationship with Your Customer
11:29 Marketing & Selling Funnels
13:35 Talking To Your Customers & Creating A Real Time Feedback Loop
17:32 The Process Of Mixing Ecommerce and Bricks & Mortar
23:43 Gaining Inspiration From The Physical World
28:19 How To Get That 2nd Order
34:45 How To Reach Out To Your Customers Effectively
40:30 Diversifying Your Sales Process
Check out our awesome partners!
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
Support the show
This week is an Honest Ecommerce x Winning With Shopify special as we are joined by Chase Clymer!
This episode is packed with actionable insights and straight talk about what to expect in 2025. We’ll kick things off with a review of Black Friday and Cyber Monday, unpacking lessons learned from the biggest shopping events of 2024.
Nick & Chase then tackle the major challenges facing e-commerce in 2025 and share tips on how to boost productivity and work smarter.
We’ll also uncover the honest truth about embracing change this year and thriving in a rapidly shifting landscape.
If you’re ready for no-fluff advice to level up in 2025, this episode is for you! 🎙️✨
Honest Ecommerce: https://honestecommerce.co/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About Chase
3:28 Black Friday & Cyber Monday Review
11:51 The Big Challenges for Ecommerce in 2025
16:18 How To Become More Productive
21:34 How To Decide How Much To Spend On Designing Your Website
29:45 The Difference Of Branding & Web Design
36:34 The Honest Truth To Change in 2025
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
Support the show
Laurence Turner from Bloomberg joins us to unpack the crucial economic landscape retailers need to watch in 2025!
Nick and Laurence explore the key differences between the US and UK markets and how these shifts are impacting global supply chains and tariffs. From the changing dynamics of the UK consumer market to the evolving strategies for product pricing in uncertain times.
We discuss where the biggest opportunities lie for retailers right now, how to navigate shifting consumer behaviour, and how to leverage data and insights to stay ahead of the competition.
Tune in for actionable insights that will help you thrive in the year ahead!
Links to resources:
GfK Consumer Confidence Barometer: https://nielseniq.com/global/en/landing-page/consumer-confidence-barometer/
CBI economic surveys: https://www.cbi.org.uk/cbi-economics/economic-surveys/
Bloomberg Economics: https://www.bloomberg.com/economics
OECD global economic outlook: https://www.oecd.org/en/topics/sub-issues/economic-outlook.html
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About Laurence
2:49 The Economic Difference With US & UK Going Into 2025
5:52 How The Economy Is Influencing Supply Chains & Tariffs
11:48 Where are the Opportunities For Retailers Right Now?
23:31 How The UK Spending Market Is Shifting
30:08 How To Price Your Products
33:11 How To Win This Year
39:41 How to Find Good Sources for Business/Market Data
43:21 Shopify Connect for Canva
Check out our awesome partners!
If you use Shopify and Canva, this app will save you time! seguno.com/canva
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws
Support the show
For our first episode of the year, we’re excited to welcome David Lindahl, Founder of Rainier Watch. David has an incredible story about how a single tweet led to the creation of his successful Shopify business!
Join Nick and David as they explore practical strategies for scaling your business in 2025 and beyond. Learn how to optimise operations with ChatGPT, run effective email campaigns, and harness customer feedback to drive growth.
They’ll also uncover unexpected marketing tactics, share tips for building a loyal community, and help you master product forecasting. Plus, find out what your customers truly care about! Tune in for actionable insights to take your Shopify store to the next level and set yourself up for success in 2025!
Check out Rainier Watch here: https://rainierwatch.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About David
5:33 How To Enjoy Running Your Shopify Store
8:40 Using Chat GPT To Streamline Your Business
11:30 What To Focus On In 2025
18:30 How Customer Feedback Can Skyrocket Your Business
21:00 How To Manage Email Campaigns with Shopify
21:40 Creating A Community To Power Your Brand
28:00 How To Manage Product Forecasting As A Small Business
33:30 Surprising Marketing Strategies!
36:19 What Does The Customer Actually Care About?
42:50 Thank you tuning in!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Support the show
In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special!
A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025!
Wishing you a Merry Christmas, and we can’t wait to see you in 2025!
Key takeaways:
0:00 A BIG Thank You
6:02 How To Effectively Use Discounting
7:45 Win Back Customers In January
10:14 How To Achieve Steady Growth With Content Creators
15:45 What Is The Best Social Channel Right Now?
17:08 How To Make Viral Content
20:25 Most Memorable Thing You’ve Seen From A Customer!
22:15 Creating Luck: When Preparation Meets Opportunity
24:08 What To Do If You Run Out Of Stock During Peak
26:03 How To Nurture A Customer’s Email List
30:11 What To Expect When Working With Nano, Micro & Macro Influencers
32:10 THE BLOOPER REEL!
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our other awesome partners!
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Support the show
For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend!
With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year!
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Black Friday Introduction
1:45 UK Sales Decline
3:59 US Sales Surge
7:31 The Growth & Benefits of Shopify
16:43 3 Key Questions To Market Your Business
21:10 How To Win Moving Forward
Check out our other awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight.
James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale.
James also shares his insights on how to scale from £8 million to £20 million sustainably!
Check out Rapanui here: https://rapanuiclothing.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About Rapanui
11:29 Making Sustainability Efforts Known
16:19 How Do You Make Profit While Being Sustainable?
20:42 How to Manage Inventory on Shopify
28:00 Creating CRO Tests
35:33 How to Manage Returns on Your Business
41:48 How To Make Your Email Marketing Better
Check out our other awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
Support the show
Influencer gifting has become one of the most talked-about strategies in modern marketing, but how does it actually work? And how can brands make the most of it?!
In this episode, we dive deep into the world of influencer gifting and explore its potential with Brett Owens, Founder of Afluencer.
Nick & Brett cover the essentials of influencer gifting as a marketing strategy, including how it works and how brands can maximize its impact. We discuss how to select the right influencers, set clear campaign goals, and measure success. You’ll also learn best practices for reaching out to influencers with a compelling pitch, managing expectations around content creation, and avoiding common mistakes to improve campaign outcomes!
Book your extended 60 day FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About Brett
4:04 What is Influencer Gifting?
8:55 Rates & Gifting to Influencers
14:24 How to Choose the Right Influencers for your Marketing
16:50 What Small Businesses Need to Know
21:35 How to Get Influencers to Work With You
25:40 Expectations Of Working With Influencers
32:00 Your Brand Is Not Your Own
40:06 The Top 3 Mistakes Brands Make When Working With Influencers
44:05 How To Reach Out To Brett
Check out our other awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Support the show
In this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy.
Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team!
Tune into this episode to find out more about developing unique products, the power of organic marketing, how to manage full time staff, and how to manage a small growing business.
Check out Floof’s awesome site here! https://floofcc.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 About Hannah & Floof Cotton Candy
4:34 The Journey Of Floof & Developing The Products
9:17 The Power Of Organic Marketing
13:27 How to Manage Full Time Staff
17:30 Bringing The Brand To Customers
24:59 How To Manage A Small Business
29:40 Working Directly With Shopify
37:11 The Direction Of Floof Cotton Candy
40:30 How to Manage Inventory on Shopify
Check out our other awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Support the show
This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals.
Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers!
Brianca is a storyteller showing the behind the scenes of running a creative business, and in this episode shares how she been able to grow her passion into her profession.
Check out Bellis Botanicals here! https://bellisbotanicals.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:13 About Brianca & Bellis Botanicals
5:09 How To Turn Craft Into Commerce
10:52 How To Tell Your Story Through Socials
16:16 How To Increase The Value of a Product
20:26 The Bellis Botanicals Social Media Journey
23:36 What Makes a Video Go Viral?
28:42 TikTok vs Instagram: Which is better?
32:05 How to Balance Your Time With Your Business
36:46 Putting Customers First
43:00 Where Bellis Botanicals Is Going
48:00 How to Connect with Influencers with Shopify
Check out our other awesome partners!
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak!
EJ & Nick discuss;
- Optimising your inventory purchasing
- Stop guessing inventory & start using data
- Want to increase your profit? Talk to your vendors!
- Inventory strategies for PEAK
- Getting sales without having any stock
- How to plan for post-peak & how to put your plan into motion
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About EJ
4:05 The Missed Opportunity On The Lead Up To Peak
6:24 Building Good Relationships with Your Inventory Venders & Team
14:23 Why You Can’t Be Sitting On Dead Stock!
18:04 Keeping Well Stocked During The Peak Season
28:20 What To Do If You Run Out Of Stock During Peak
32:10 Secure Your Space In The Line
36:19 How To Continue Thriving In January
40:13 How Far in Advance Are Companies Planning for the Peak Season?
Check out our other awesome partners!
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Support the show
This week we are joined by Megan, Founder of Volashes.
Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic.
In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are looking to understand which social channels to focus on and reach more audiences through social, this episode is for you!
Check out Volashes here: https://shopvolashes.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction & About Megan
3:47 Pivoting Out Of Covid
10:01 Creating Behind The Scenes Content Successfully
14:38 TikTok vs YouTube: The Social Media Landscape
19:02 How Important Is Consistency?
26:38 How Can Brands Use Social Media To Their Advantage?
30:20 The Next Level Of Growth For Volashes
Check out our awesome partners!
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021!
Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably!
Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to market any product!
trueCABLE: https://www.truecable.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:16 How trueCABLE sells un-sexy products!
7:29 How to Snatch Up New Customers
12:05 Can You Use AI To Enhance Your Marketing?
18:51 What Marketing Method Drives The Highest ROI?
22:49 The Right Approach To Abandoned Checkouts
28:35 The “No” Strategy
33:50 How Can We Improve the Sales Cycle on Shopify?
37:29 The Biggest Challenge For The Marketing Team
42:21 How to reach out to trueCable
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Support the show
This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media!
Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers!
Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR waiting list for her products from ONE post!
If you're wanting to create demand for your Shopify store through social media, this episode is not to be missed!
Check out Kims Custom Caps here: https://www.kimscustomcaps.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
5:28 What Was The Most Random Hobby You Had?
7:30 The Combination Of Hard Work & Luck
11:50 Using Social Media To Scale A Shopify Business
17:22 How To Manage Your Sales Process
22:27 What’s Work On TikTok Right now?
30:37 The Draw Of Showing Professionals At Work
35:03 The Power Of Telling The Story Behind Every Product
38:09 What Metrics Should Shopify Businesses Be Tracking?
42:37 Engaging with Customers Through Social
46:26 How to get your influencers to endorse your product
Become An Inventory Management Pro!
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Make More Sales With Email Marketing!
Click here to learn more or claim your free customer analysis and strategy session;
Influencer Marketing
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Support the show
In this episode we are doing something a little different...
We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more!
Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving eCommerce landscape.
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome partners!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Support the show
We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021!
Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape.
In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to ignore, how to retain customers & apps you can’t live without!
Snaffling Pig: https://www.snafflingpig.co.uk/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:20 About George
7:11 The Story Of Snaffling Pig
10:14 What is the secret sauce?
15:06 How Do You Know If Your Branding Is Working?
21:24 The Most Memorable Thing You've Seen
24:34 The Rule For Growth You Can't Afford To Ignore
31:27 How Do You Retain Customers?
36:15 Apps You Can’t Live Without
41:49 What’s to come
Check out our awesome partners!
Book your FREE Influencer Marketing demo session with Afluencer here! https://afluencer.com/wws/
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix!
From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them.
Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales!
Reach out to Spec here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:32 Shopify SEO: 10 Amazing Things Every Brand Should Do
9:53 Content is King of the SEO Game
14:28 Six Tips for Faster Page Speed in e-commerce
20:12 How Google Is Watching Your Site
26:41 9 Things You Need To Know Before Launching Your Website
31:22 Schema & Collection Structure
37:42 Outro
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months.
In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving higher sales and repeat business. Tune in and start winning with paid ads and email!
Portland Leather Goods: https://www.portlandleathergoods.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
4:10 How Portland Leather Goods Got Started
11:37 Simple, but effective business advice
21:58 How To Integrate With Google Ads
31:11 CMO Network: Business Optimisation
39:10 Empowerment at Work
44:02 Limiting Beliefs
47:38 Outro
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand.
They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether you're new to influencer marketing or looking to refine your approach, this episode offers actionable insights to help you grow your Shopify brand within niche communities through micro influence!
Reach out to Spec here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Key takeaways:
0:00 Introduction
5:11 The Untapped Potential of Micro Influencers
9:22 How To Reach Out Direct To Your Clients
13:16 How To Work With Influencers
17:00 How To Reach Out To Influencers
21:06 The Story of 2 Fur Doodie
29:46 How To Hook People In The First 10 Minutes
33:30 How to Refer a Friend
Support the show
This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably!
We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tune in and start winning with Google advertising!
Reach out to Spec here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:22 What Does Good Look Like On Google?
7:35 How does Performance Max work?
13:48 Shopify Marketing: When to diversify
17:47 Why Do I Buy From You?
22:37 How To Increase Your Inventory
25:46 Six tips for improving your PPC ROI
34:38 The importance of keeping your teams informed
41:27 Product and Campaign Split
45:38 3 Things to Do Before Starting a New Account
50:19 Brand vs Non-Brand Budget
53:33 Thank you for watching
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the Show.
In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific information based on customer login and tailoring the customer's individual buying journeys.
Learn the essential steps for setting up your Shopify store for global expansion, including optimising your site for international customers, navigating cross-border logistics, and implementing effective marketing strategies. Whether you're just starting or looking to expand, this episode provides actionable tips and real-world insights to help you grow your online empire globally!
Clay Imports: https://clayimports.com/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 How to Manage Inventory on Shopify
0:44 Introduction to Clay Imports
7:59 Deciding to move to Mexico & take the business online
14:31 Reasons for moving to Mexico
23:52 How to Build a Repeat Customer Business
28:27 The benefits of speaking to Trade Customers
34:27 How We're Using AI in Our Customer Service
40:40 Online stores, AI, and the future of marketing
46:11 How to get to know Influencers with Shopify
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the show
In this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion.
Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact.
Discover the strategies behind creating a brand that resonates with conscious consumers and promotes meaningful causes.
Whether you're looking to start a new venture or infuse purpose into your existing business, this episode provides actionable insights on aligning your brand with impactful initiatives. Tune in and learn how to create a Shopify store that truly makes a difference!
Wirth Hats: https://wirthhats.com/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction
3:52 Worth Hats: A Headwear Brand
12:17 How to Tell a Brand Story on a Website?
21:15 What is a Mission for a Brand?
26:55 Creating brand differentiation
33:57 The Mission of Brand Marketing
43:23 Ben’s advice on starting a brand with purpose
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the Show.
In this episode, we reveal the top three areas to skyrocket your Shopify store's growth in the upcoming year!
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Defining your customer, understanding why they buy and building your brand around them.
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Properly understanding profit, during the age of attribution confusion and better managing stock to boost profit.
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Mastering email marketing to get repeat orders. Most brands project what they want to, rather than fully understanding what makes customers buy.
Discover how focusing on just these three key areas can transform your sales trajectory.
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit https://www.seguno.com/winning-with-shopify-podcast
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Key takeaways:
0:00 Introduction
8:11 How to get your audience to buy your product on Shopify
12:36 5 Must-Do's for Growing Your Shopify Store
15:58 How to Make a Profit on PPC
19:47 Advertising Costs
24:30 Email Marketing
29:31 The Growth Hub
Support the Show.
This week is your ultimate guide to scaling your food business online!
We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today.
Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering product pages that convert. Learn how to navigate logistics, manage stock, and ensure food safety compliance.
We'll also dive into effective marketing techniques, including social media promotions, SEO tips, and email campaigns, tailored specifically for food businesses.
Tune in and take your food business to new heights!
PhamilyEats: https://phamilyeats.ca/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Key takeaways:
0:00 How to Manage Inventory on Shopify
3:57 Peter on his Online Food Business
9:21 The Importance of Talking to Customers
14:39 How Do You Bring Your Brand To Life?
19:25 How to Sell a Food Product on Shopify
26:30 The Psychology of Not Being Bored
31:12 The Best Ways To Use Social Media For Your Business
36:09 Leading With a Great Product
42:44 How to get to know Influencers with Shopify
Support the Show.
In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify.
Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024!
Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the lead up to peak shopping periods.
We'll cover everything from setting up automated workflows to segmenting your audience for targeted messaging. Tune in and transform your email marketing with Shopify email automation!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction & About Brian
4:36 What Is AI Good & Bad At Right Now?
8:00 The Amazing Things You Can Do With Email Automation
15:04 How To Segment Your Customers With Machine Learning
21:25 Bulk Sending: Avoiding The Junk Folder
27:15 How To Nurture A Customer's Email List
30:25 5 Must-Have Reports for Shopify Customers
36:24 How to Use Gmail's Throttling for Business Email
40:39 How to Plan for Black Friday & Cyber Monday
44:11 Shopify: What to Focus On This Year
48:29 How to Reach Out to Seguno
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Support the Show.
Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024!
Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience.
Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insights and practical tips to stay ahead in 2024!
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction & About Brett
6:42 How to Win with Micro and nano-influencers
10:10 What Is A Good & Bad Influencer Engagement Rate?
16:32 Shopify Influencers: Long-Term Collaborations
23:46 Do You Need a Micro-Influencer?
30:05 Shopify Influencers: More Creative Control Than Brand Accounts
37:43 How To Find Influencers
41:46 How to Integrate Influencers into your Business
48:00 How to use Afluencer
Website: https://wwspodcast.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.
In 2024 many of us believe Shopify dropshipping is not a lucrative business model anymore. However, it can be extremely successful if done correctly! In this episode, Nick dives deep into the world of Shopify dropshipping in 2024 with 3 steps to success for your store!
Learn the latest strategies to select winning products, build a reliable supply chain, and optimise your store for maximum conversions.
Whether you're a beginner or looking to grow your business with a new set of products with low risk, this episode provides invaluable insights to help you succeed in the competitive dropshipping landscape!
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction
9:01 4 Tips for Starting Dropshipping
15:05 3 Tips for Drop Shipping Business
20:43 How to start and how to make it a success with Shopify
27:29 Weather-proofing your Shopify Dropshipping business
Website: https://wwspodcast.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.
In this episode, we delve into How To Manage Your Shopify Inventory To WIN During Peak with expert insights from Inventory Planner.
Discover essential strategies for mastering Shopify inventory management, ensuring you stay ahead during high-demand periods. Learn how to optimise stock levels, forecast demand accurately, and avoid common pitfalls that can disrupt your sales.
Whether you're gearing up for the holiday rush or any peak season, this episode provides actionable tips to streamline your inventory processes and maximise profits.
Tune in and equip your Shopify store for success with top-notch inventory management techniques!
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction
4:45 How to Plan Your Shopify Store for the Holiday Season?
11:36 The Phycology of Shopify Inventory Management
18:07 The symbiotic relationship of SEO and merchandising
22:45 Ideas During Low Inventory Periods
27:07 How To Do Shopify Loyalty Without Discounting
34:46 E-commerce Startups: How to grow a business
39:04 What Does ‘Good’ Look Like?
42:31 Outro
Website: https://wwspodcast.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.
With having worked with almost 2000 brands throughout his career, Nick shares the steps that are helping brands win right now!
In this episode we explore why customers buy your products and how to harness the power of customer data to boost your sales. Discover the truth about increasing sales and learn actionable strategies to elevate your Shopify store's average order value. Dive into the world of AI product recommendations and see how leveraging influencer marketing can transform your brand. Plus, we’ll reveal how multi-site reward sites can amplify your reach and engagement!
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Sign up to the Growth Hub here: https://community.winningwithshopify.com/
Key takeaways:
0:00 Introduction
3:29 Why do customers buy your products?
9:26 How can we use customer data?
19:48 The truth about increasing sales
24:46 How to increase average order value on Shopify
30:01 AI product recommendations
38:20 Leveraging Influencer marketing
43:03 Multi-site reward sites
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.
This week we are joined by Lucy and her inspiring story of founding Bare Kind. Bare Kind is a Bamboo sock company that save endangered animals.
In this episode, we delve into key topics, including:
- How Lucy Started & Grew Bare Kind.
- Learn practical tips and strategies for running a sustainable and environmentally friendly business.
- Understand the importance of Unique Selling Propositions and how they influence customer buying decisions.
- Get an inside look at the processes and efforts that go into creating and maintaining a strong brand identity.
- Explore the methods Bare Kind used to identify and connect with their ideal customers.
- Gain insights into effective negotiation techniques that can help your business thrive.
Whether you're passionate about sustainability, looking to start your own business, or seeking to improve your existing brand, tune in and learn how to make your business both successful and kind to the planet!
Bare Kind: https://barekind.co.uk/
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Key takeaways:
0:00 Introduction
8:24 How Lucy Started & Grew Bare Kind
13:45 How Do You Have a Green Business?
21:13 USPs & Buying Decisions
27:14 Building The Behind The Scenes Of A Brand
34:09 How Bare Kind Understood Who Their Target Customers Are
44:15 The Power of Negotiation
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.
In this episode we have a very special announcement!
We have been working over the past 12 months to build a platform where you guys can be more involved in the community and increase the support you get from us (for free!). Three months ago we hired Lee Hazzard, and we are now proud to announce we are launching the Winning With Shopify Growth Hub: The new community for growing Shopify stores!
It’s FREE to join, so come and sign up via the link here: https://wwspodcast.com/pages/the-growth-hub
Support the Show.
This week we are joined by Shopify Merchant Jake Starr, Founder of Recycled Firefighter!
Jake was a full-time firefighter working over 72 hours a week, when he realised that even with overtime pay I wasn't making enough money to support my growing family. With 10 years of firefighter experience under his belt it was time to venture into something new, teaching himself how to sew, and grew his Shopify business into the extra income that he desperately needed.
In this episode we discuss…
- Supply & Demand: Understand the dynamics of managing supply and demand to keep your business thriving.
- How To Market Your Product With Real Feedback: Discover how to leverage authentic customer feedback to enhance your marketing efforts.
- How to Scale Your Messenger Ads with AI: Explore advanced techniques for using artificial intelligence to optimise your Messenger ad campaigns.
- Pre-order or In-stock?: Weigh the pros and cons of different inventory strategies to find the best fit for your business.
- Finding the Right Work/Life Balance For You: Learn practical tips for maintaining a healthy balance between work and personal life.
- How to Manage a Stagnating Business: Get expert advice on identifying the signs of stagnation and strategies to reinvigorate growth.
Whether you're an aspiring entrepreneur or an experienced business owner, tune in and transform your approach to e-commerce success!
Key takeaways:
0:00 Introduction to Jake & Recycled Firefighter
5:20 Supply & Demand
10:05 How To Market Your Product With Real Feedback
16:41 How to Scale your Messenger Ads with AI
27:51 Pre-order or In-stock?
34:00 Finding the Right Work/Life Balance For You
40:17 How to Manage a Stagnating Business
Recycled Firefighter: https://recycledfirefighter.com
Jake Starr: https://jakestarr.ai
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.
Google did a whoopsie!
This week Nick is flying solo to dive into the disruptive Google leak that just dropped. Tune in as Nick shares insider insights on this major revelation and, most importantly, how you can win from it.
Learn five actionable tips to boost your SEO, uncover six crucial rules for ranking high on Google, and explore the six key elements for effective site navigation, and much, much more!
Don't miss this urgent episode packed with strategies to help you turn Google's slip-up into your success!
Key takeaways:
0:00 Google Leaked a Document About Ranking Factors
5:11 Five tips for better SEO on your website
9:11 Six Rules for Ranking in Google's Search Engine
17:00 Six most important things in your site navigation
21:28 Spammed Emotion on Google Search Console
28:24 Internal Linkage: Do We Need It?
31:56 One more tip for SEO
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.
This week we are joined back by the legendary marketing titan, Richard Chapple!
From starting his career on the ground floor in a retail store, Richard worked his way up to becoming Head Of Marketing at Play.com, then onto Group eCommerce Director of THG, and later becoming CMO of Gymshark, helping them scale from £8million-£200million!
Richard is now the Founder of The Growth Foundation helping high-potential businesses show them the right way to grow.
In this episode, Nick and Richard dive how to make money on SEO for business, how to scale your business, how to beat Google & Meta Ads, Google's AI prompts for SEO, the importance of testing and much more!
Key takeaways:
0:00 Introduction
5:42 CRO Tool: Order Rescue
12:57 How to Make Money on SEO for Business
16:48 SEO Campaign Example
20:04 How To Scale A Business
24:59 Scaling Gymshark £8M-£200M
33:19 How to beat Google & Meta Ads
39:16 Marketing Network: Search and Retargeting
45:00 Google's AI prompts for SEO
51:01 The Importance Of Testing
57:11 How To Reach Out To Richard
The Growth Foundation: https://www.thegrowth.foundation/
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.
This is a pre-recorded webinar. If you want to see the visual version of the webinar on Youtube, then click here: https://youtu.be/qcA9QTUjugk
Are you ready to take your user experience (UX) and conversion rates to the next level? Look no further! This exciting webinar is designed to equip you with the top 10 strategies to turbocharge your website's performance.
Presented by the renowned UX expert, Ben Burgess from Eleven, this event is a must-watch for anyone seeking to enhance their website's user experience and boost conversion rates. Ben's extensive experience and practical insights make him the perfect guide to help you unlock the potential of your website.
During this webinar, Ben will share invaluable tips and techniques that will revolutionise your approach to UX and conversion optimisation. From user-obsessed design to persuasive USPs & calls to action, you'll discover the key elements that drive engagement and acquiring new customers.
Reach out to the Ben here: https://www.weareeleven.co/
Get in touch with the Spec team here: https://spec.digital/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.
Join Nick this week as he uncovers why brands are hitting a brick wall and the 7 things you can do to overcome them!
Nick shares the truth behind successful business operations and how to find synergy between the marketing and finance teams.
We'll discuss strategies for moving and improving tech stacks to stay ahead in the digital age, and discover how to diversify your marketing approach and double down on meeting your customers' needs!
Key takeaways:
0:00 Introduction
0:39 Our Roundtable Event
2:04 Why Brands Are Hitting A Brick Wall
3:18 The Role Of Finance In Business Planning
6:09 How To Get The Finance Team and marketing team aligned
7:14 Knowing How To Move & Improve Tech Stacks
11:47 Over-Reliance On A Single Channel
15:20 Doubling Down on Marketing to Your Customers Needs
18:08 How to Market to the Right People
19:34 How to Evolve your Business
24:13 Running Out Of Creativity?
28:30 Testing: Don't Do the Same Thing Over and Over
32:16 How To Run Tests
34:44 What’s next!
Sign up to our roundtable event here: https://winningwithshopify.com/roundtable/
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.
This week are joined by Senior SEO Consultant, Rob Stanbury, to explore essential strategies to elevate & cement your Brand’s SEO position!
From uncovering the five key focus areas in SEO to demonstrating relevance on your collection page, we provide actionable insights to help you climb the search engine rankings.
Discover the power of buying guides and learn how to structure a user journey for maximum impact. We also explore the future of marketing with AI personalization and share quick fixes for offsite links and SEO.
In addition, we tackle the age-old question: Do we need backlinks in our business? Explore the nuances of omnichannel and cross-channel marketing, and uncover the relevance of email marketing in the realm of SEO.
Whether you're a seasoned marketer or just starting out, this episode will help ensure you are maximising your SEO success!
Key takeaways:
0:00 Introduction
2:22 How to Dominate Google Search Engine
7:31 Five Things to Focus On in the SEO Space
8:00 How to show your relevance to Google on the Collection page
11:26 Buying Guides & More
13:39 How to Structure a User Journey
18:23 The Future of Marketing: AI Personalization
24:58 Quick fixes for Offsite Links & SEO
32:40 Do We Need Backlinks in our Business?
36:44 Omnichannel & Cross Channel Marketing
40:38 How is email relevant to SEO?
44:00 Creating Unique Marketing Campaigns
46:40 How to make great content
51:59 Brand vs Non-Brand: How to Cement Your Site
Sign up to our next webinar here: https://www.eventbrite.co.uk/o/spec-digital-26209947271
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.
In this episode, we delve into the world of Google PPC marketing and share 10 invaluable tips to elevate your strategy. From split testing ad campaigns to managing revenue lag time on Google AdSense.
Learn how to effectively target customer groups, optimize product categories, and identify your best and worst selling products. Discover the importance of analyzing product performance and margins, and how to support your merchandising teams through PPC.
We also explore the significance of campaign assets and data input in Google AdWords, as well as using PPC to drive email flows. Plus, we discuss the nuances of brand vs non-brand marketing and how to run successful sales without devaluing your brand.
Whether you're a beginner or seasoned marketer, this episode will help you navigate the complexities of Google marketing with ease.
Reach out to the Spec team here: https://spec.digital/
Key takeaways:
0:00 10 Tips for Better Marketing on Google
2:09 Why split test ad campaigns?
5:02 How to manage revenue lag time on Google Adsense
7:00 Different campaign splits to test
10:41 Customer Groups and how to target them
13:24 Product categories
15:16 Worst & best selling products
17:45 Product Performance and Margins
21:09 Helping Merchandising Teams Through PPC
23:32 Campaign Assets: What they are and what to do with them
28:55 Data input and targeting on Google AdWords
31:20 Using PPC to drive Email Flows
37:10 Brand vs Non-Brand Marketing
41:13 How to put on a sale without devaluing your brand
Sign up to our next webinar here: https://www.eventbrite.co.uk/e/from-0-to-10m-on-shopify-skyrocket-your-stores-revenue-tickets-861405435847?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the Show.
Join us this week as we are joined by Ben Burgess, Founder of Brand and Web Agency, Eleven, working with the likes of CocaCola, BBC, Simba, 3Mobile & many more!
Nick and Ben unravel the four-step process of Conversion Rate Optimization, providing practical insights and actionable strategies to boost your website's performance.
Discover the art of designing a flexible website that adapts seamlessly to evolving customer needs, and unlock the power of A/B Testing to optimize your online presence.
Nick and Ben also delve into the psychology of consumer behavior, uncovering effective methods for understanding and meeting customer desires.
Whether you're a seasoned entrepreneur or just starting out in the e-commerce world and want to gain a better understanding of CRO, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:01 Top 3 Tips For Today
4:08 Conversion Rate Optimization: The 4 Step Process
10:04 Brand Store vs. Online Store
11:33 Solution Positioning
15:26 How to Design a Flexible Website?
19:45 What is A/B Testing?
21:02 How Do You Find Out What the Customer Really Wants?
27:07 Tips To Increase Adding to Cart & Average Order Value
37:24 USPs: Sometimes Over Looked
Sign up to our webinar here: https://www.eventbrite.co.uk/e/10x-cro-changes-every-brand-needs-to-make-free-ux-workshop-tickets-837307969677?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=ebdsshcopyurl
Eleven: https://www.weareeleven.co/
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies.
Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you!
Key takeaways:
0:00 Introduction
2:39 “I Can't Find A Good Agency”
4:02 Finding an agency
10:48 Three tips for better communications and marketing your business
13:37 Is there a quick fix for SEO?
15:43 Tips for better communication in the sales pitch
19:14 Being on both sides of the fence
19:54 How To Communicate With Your Agency
22:30 How to manage a startup's first year
28:40 Points on Reporting from an Agency
29:37 Don't move agencies unless…
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
This week we are doing something a little different! Join us for an exciting online webinar where we'll reveal the secrets to skyrocketing your Shopify store's revenue! Whether you're just starting out or looking to take your business to the next level, this is the event for you.
Learn from industry expert Caroline Balinska who has achieved incredible success on Shopify, going from zero to a whopping one million dollars. Discover the proven strategies, tools, and tactics used to achieve this remarkable milestone.
During this event, you'll gain valuable insights on optimizing your store, driving targeted traffic, converting visitors into customers, and scaling your business to new heights. Get ready to unlock the potential of your Shopify store and start generating substantial revenue.
Don't miss out on this opportunity to learn and grow with like-minded entrepreneurs.
Key takeaways:
0:00 Introduction
3:11 0 to 1 Million on Shopify
5:52 An Intro to The Shopify Podcast
7:41 How to grow your business with Shopify
10:19 How important is the data that we have in our business?
13:54 How to Use Shopify Analytics in Your Business
19:04 How to find the perfect email budget?
20:15 How Do We Know Who Our Customers Are?
24:02 How to Use Customer Data to Build Your Brand
28:15 How to Engage with Your Customers
28:53 Don't Get Too Big on UGC
33:51 How to Get Feedback From Your Customers
35:12 Brand's USP's
39:56 The USP's of e-commerce
45:52 Favorite Small to Medium Brands
51:28 Skincare and Marketing: Looking into the Future
53:56 Question Time
59:40 Grow Your Email List Without a Discount Code
1:03:03 Marketing Strategy: Seasonality and Planning for the Future
1:05:58 Seasonality in the SEO World
1:09:00 Be proactive with your marketing
1:12:28 AI As A Customer's Advocate
1:14:38 The One Step to Personalizing Your Website
1:16:53 Should We Use AI in our Content?
1:22:57 Planning for the Future With a Focus on Data
1:23:13 How To Budget Your Marketing Budget
1:28:00 e-commerce: The three things
1:29:59 Top 3 trends in the UK
1:31:09 Top 3 tips for business success
1:38:56 Longevity: Choosing a Channel
1:44:27 Is Essentials Sustainability Good?
1:53:03 Is Shopify the Only e-commerce platform your clients use?
1:56:46 Using Pinterest to Drive Organic Traffic
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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In this episode we are joined By Sabir Semerkant who has over 25 YEARS in the e-commerce space.
Nick and Sabir discuss why bounce rate is the key KPI in e-commerce, and how to leverage effective marketing tactics to dominate the competitive landscape.
Explore the art of pricing, utilizing promo codes effectively, and discover the secrets to engaging top-tier customers through crafting compelling story-based marketing plans that captivate your audience, and much, much more!
Key takeaways:
0:00 Introduction
2:40 Sabir on the Show
4:59 The 8 Dimensions of e-commerce Growth
9:10 Don't Be Just Dependent On PPC
10:59 Six Rules for Growth in the e-Commerce
13:39 What You Need to Do Now to Get Your KP
15:30 Bounce Rate: The Key KPI in e-Commerce
20:25 E-commerce Marketing: The #1 device in the US
23:28 Pricing and Promo Codes
29:00 Customer Segmentation and Pricing
32:20 Top Tier Customers and their engagement
36:40 How to Build a Story-based Marketing Plan
42:26 Product positioning and brand building
45:16 Adding four new dimensions to your product catalog
48:47 Customer UX: The 5 dimensions
55:01 How WhatsApp is improving the customer experience
56:49 5 Things to Know Before Buying a e-commerce platform
1:00:55 Six Rules for Building a Shopify Business on AI
1:06:59 Should You Install the Pinterest App for Your Business?
1:09:22 Amazon Supply Chain: Last Mile Logistics
1:12:39 8 Key Dimensions of a Growing Business
Sabir Semerkant: https://growthbysabir.com/
Get in touch with Lee: https://winningwithshopify.com/help/
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing!
Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a snowball effect.
Jandre takes us inside the elevator to discuss crafting compelling email content and dives deep into the world of personalisation in email marketing, uncovering strategies to connect with your audience on a deeper level.
Tune in for expert advice, actionable tips, and invaluable insights from Jandre on how to navigate and succeed in the dynamic realm of digital marketing.
Key takeaways:
0:00 Introduction
2:13 Today’s guest: Jandre De Beer, CEO of V8 Media
6:55 How to Build a Business on Facebook Advertising
10:36 Have You Got Your Google Ads Approved?
11:56 Building a Community in Email
15:56 Sales & Marketing: Like a Snowball
18:40 In the Elevator With Email Content
23:59 On Personalization and Email Marketing
29:32 How to Get a Good Conversion Rate on PPC
32:27 How to Raise Revenue with e-commerce brands
37:43 Brand Marketing: Clear Value
42:57 Build a database with a social media presence
46:59 How to reach out to Jandre
V8 Media: https://v8media.co.za/
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify
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In this episode, we are joined by Clayton Bates. Clayton has an inspiring journey from near bankruptcy in his first Shopify business, to Shopify success!
We explore the highs and lows of online entrepreneurship, covering topics like overcoming near bankruptcy on Shopify, common business pitfalls, website optimization strategies, Google Ads review, data testing, and future trends like AI in business.
Join us as we provide practical advice and valuable insights to help you thrive in the competitive world of e-commerce. Whether you're a seasoned entrepreneur or just starting out, "E-Commerce Insights" has something valuable to offer. Tune in and elevate your online ventures.
Key takeaways:
0:00 Introduction
2:04 About today’s guest
2:47 How I nearly went bankrupt on Shopify
10:59 What are some of the common things that businesses need to improve on
13:20 How To Build a Website With a Product-Led Home page
19:51 Google Ad Review: Product Information Pages
27:16 Testing on Google Adwords
28:32 Testing a website's data
30:33 How to Manage Your Business on Hotjar
35:39 How to Optimize for Mobile
41:58 Are You Ready for the Future of Shopify?
43:26 AI and the future of business
45:50 How to reach out to Clayton Bates
Clayton Bates: https://www.inspiresmallbusiness.com/
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy.
Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition).
We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage.
Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace!
Key takeaways:
0:00 Introduction
1:37 About today’s episode
2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More
7:03 What Led Hannah to Start a YouTube Channel
10:33 Economics and the Future Of Ecommerce
14:59 What's Your SMART USP?
18:27 The 3 Step Process for Completing Sales on e-commerce
23:57 PPC Marketing: The Process of Change
25:54 Have You Got A Competitive Advantage?
28:46 How To Integrate Your Social Media Channels
32:15 How To Build a Monthly Business on Shopify
34:54 Ask The Influencers: Working With Consumers
35:32 How Do You Convert Influencers' Activity Into Revenue?
41:52 How to get your influencer to endorse your stuff
44:37 Thank you for watching
EcomHannah: https://www.youtube.com/@EcomHannah
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman.
From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit!
Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understanding customer timelines.
Key takeaways:
0:00 Introduction
2:00 Introducing BattlBox’s CEO, John Roman
4:12 Why BattlBox was successful
8:17 How To Grow a Business With Influencers
15:33 Don't Be Greedy or Selfish
17:29 How To Win With Your First Influencer
20:01 How To Build a Search Business With Facebook Ads and Google Ads
26:48 How Do You Manage Internal Customer Relations
32:48 How Do You Come Up With Content For Your Company?
38:37 How To Acquire Customers Today
BattlBox: https://www.battlbox.com/
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week we are joined by Eugene Ravitsky, Founder of Factory Pure.
Eugene has been in the world of e-commerce for a number of years now and shares his insights, experiences and advice on identifying your businesses USP, the ways to communicate with your customers, writing the right content for your business and much more!
Key takeaways:
0:00 Introduction
1:43 Welcoming Eugene from Factory Pure
5:58 The business journey
7:08 Drop Shipping: What's the USP?
10:06 How to get out of your web-based business slump?
15:05 How Do We Write Content For Our Business?
18:55 How to Write the Best Product Descriptions?
24:59 How Do You Manage Your Email List?
31:49 Phone Calls: Speaking to your customers
37:53 How to Find Your Marketing System Through Omnisend
Factory Pure: https://factorypure.com/
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify!
Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later!
Key takeaways:
0:00 Introduction
1:52 Interview with Sean from Shock Surplus
6:58 Establishing the customer problem
9:59 The Business of Bundling
14:18 The Evolution of Customer Knowledge
19:17 8 myths of SEO
21:57 How Do You Identify Your Customers?
25:18 Travel Marketing: The Outdoor Life
27:59 How to Scale your Business on Shopify
35:00 The Right Place, Right Time
40:33 How to Start a Sales Journey with Email
46:28 How to Win Back Customers From January
50:58 On Contribution & The Future of Email
57:04 The Evolution of Instagram & TikTok
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe?
Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue!
Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating communication to help you best optimise your engagement with your customers.
Check out Omnisend here: https://your.omnisend.com/winningwithshopify
Key takeaways:
0:00 Introduction
3:04 About Rytis & Omnisend
6:43 Two Things We Don't Do Anymore
11:03 SMS Marketing
18:50 Opt-in marketing
22:43 How to Automate Marketing Campaigns with Triggers
26:34 How to Automate Intent on Websites
32:10 How to Automate an Email
36:41 How to Upsell with a Guest checkout
40:05 Shopify & Omnisend: How it works
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
This week on the show Nick shares the eight top Shopify Loyalty Programs that are working for Brands on Shopify right now!
Nick shares an array of loyalty programs for you to try in your business, from examples working in fashion brands, beauty, and even alcohol brands!
If you’re looking for inspiration on how to create loyalty programs that are working, this episode is not to be missed!
Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win
Key takeaways:
0:00 Introduction
3:31 Loyalty Programs That Are Working On Shopify
4:29 Loyalty Programs in the Fashion Industry
6:58 Loyalty Programs for Pet Brands
11:06 Loyalty Programs for Beauty Brands
15:04 Evolving A Loyalty Program Through Testing
18:19 Building Loyalty within Shopify
21:25 How to Get More Out of Your Loyalty Points
23:41 The Inky List: Best In-Store Rewards
26:14 Alcohol Brand Loyalty Program
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week on the show, we are joined by loyalty expert, Jason Leader.
Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more!
If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you!
Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win
Key takeaways:
0:00 Introduction
1:54 About this episode
4:17 Two Things to Know Before Launching a New Loyalty Program
7:02 The things to avoid when launching a loyalty program
10:50 How To Ask Customers the Right Questions
15:13 Loyalty Programs that are working well
22:21 How to Manage the Sales Cycle
26:17 Acquisition Cost of a New Customer
27:11 How much can you discount?
31:06 The Key to Loyalty Email Segmentation
36:46 How Loyalty Programs Link With Influencer Marketing
38:00 The best loyalty strategies for 2024
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
It’s a brand new year and a brand new series all around building customer loyalty!
In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion.
Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it.
If you’re looking to grow you business in 2024, this episode is for you!
Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/win
Key takeaways:
0:00 Introduction
3:38 How to Engage with Shopify's Webinars
5:06 What is Loyalty in Business?
7:57 Loyalty Programs
13:53 Beyond Discounting: The Christian Brand
15:37 Brand Value Destruction
17:29 Black Friday Marketing: Over- discounting
21:24 Build Loyalty Through Social Media
25:23 The challenge of marketing on a web page
27:05 How to Plan for Black Friday and Cyber Week in 2024
27:46 How to get that second order?
30:09 How to Win Back Customers in January
39:10 One of the biggest contributors to e-commerce growth is supermarkets
45:48 Content Creation to build loyalty
48:17 How to reach LoyaltyLion
Website: https://winningwithshopify.com
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024!
Thank you to everyone that has tuned in this year and for being a part of this incredible community.
Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.
To claim your free offer, go to https://www.alialearn.com/winningwithshopify and book a consultation.
Key takeaways:
0:00 Introduction
1:33 A Crazy Year for e-Commerce
2:51 The Year Ahead: Best Practices
7:53 The Biggest Lessons Learned on Shopify
11:12 Discounts: Don't discount too much
16:02 Challenges Facing e-Commerce Next Year
17:04 The Year Ahead: What to Focus On
19:40 Building Your Brand
20:29 Build Your Brand for Next Year
21:39 Shopify Podcast: We're Coming for You Next Year
24:01 A message about the future
25:53 A message for you
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation!
In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get more people to add to your shopping cart, and much, much more. If you are looking to convert more website visitors, this webinar is not to be missed!
If you would like to see the slides discussed in today’s episode, search ‘Winning With Shopify’ on Youtube to see the full video.
If you would like to join our next live webinar - go to winningwithshopify.com and sign up to our newsletter to be notified of future events!
Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.
To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.
Key takeaways:
0:00 Introduction
1:34 A Quick Run Through
3:47 Conversion Rates: How to Double your Revenue
4:31 Conversion Rate Optimization
10:01 How to Manage a Low Conversion Rate Website
10:54 The 2.5% to 3% Conversion Rate
11:41 GA4
16:01 How to Increase Your Conversion Rate?
16:40 What is a CRO?
17:33 Q & A
18:04 Don't Overload Your UX With Do's and Dont’s
19:46 4 Sections of Your e-Commerce Site
20:47 How To Get a Customer To Add To Their Shopping Basket
26:15 How To Get A Good Review On An e-commerce Site
28:59 An AI-based recommendation system for clothes
31:36 Shopify: The outfit buying experience
36:06 Free Delivery and How to Get It
38:25 Cross-Sales and Upsell: How Much Information Can You Give
40:52 How To Get More People To Add To Your Shopping Cart
46:02 Baby Push Chair
47:09 Basket Upsells
53:00 Supermarkets: Missed Offers and Missed Sales
54:51 Shopify: How To Increase Sales With A Discount Code?
58:02 Two Ways To Get A Discount On Your First Order With Shopify
1:00:39 Final Comments
1:04:32 Should e-commerce Stores Force You To Download Their App?
1:07:10 Do I need to test my Website?
1:10:29 Testing A B&O CVR
1:12:40 How to get more people to engage with your e-commerce site?
1:15:49 Offering Open Discount Without Annoying Customer
1:16:32 Is There a Good Time of the Year to Test CRO Changes?
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week we are joined by Justin from Red Beard Creative. Justin is a Shopify and Brand expert expert working in the industry for the past 14 years!
In this episode, Nick and Justin discuss brand identity, how to rest if your brand is resonating with your audience, ways to shift excess stock, coupons and discounts and the power of storytelling!
Key takeaways:
0:00 Introduction
1:36 Introducing Justin
3:04 Brand Identity
3:53 The Brand Identity for Startups
6:13 How To Test If Your Brand Is Resonating With Your Audience
12:56 Other Ways to Shift Excess Stock
18:43 Black Friday: More exclusive than ever
20:11 The Dopamine Effect
27:15 How Alia Is Helping Your Business
30:04 Supermarket coupons and discounts
32:48 Learning & Contributing to Alia
36:52 How to Get the Most Out of Google Analytics?
39:32 The Story of Alia
Red Beard Creative - www.redbeard-creative.com
Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.
To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week we are joined by the one and only, Tyler Farley from Better Than Belts.
Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since.
Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company & the value of rewarding and incentivising website visitors.
If you are wanting to learn how you can convert more website visitors, this episode is for you!
Key takeaways:
0:00 Introduction
1:42 Better Than Belts
8:45 The Future of Hats
10:14 How To Talk To Your Customers
13:54 How e-commerce companies are using Learning Videos
15:42 In the Elevator With Alia
16:34 Try Your Best: An Alternative to Alia
17:18 Google Metric ROI
22:31 How to Manage Data effectively
29:04 Shopify's Listening to the Majority
30:40 How to Get More Feedback From Your Customers
34:24 90% of VC Money Goes to Meta and Google
38:32 How To Scale Your Company
41:28 The Value of Alia for Website Marketing
45:24 How To Reach Out To Better Than Belts
Better Than Belts - https://betterthanbelts.com
Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.
To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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A question we often get asked on the show is “how can I convert more website visitors?” So, this week is the start of a very exciting brand new series all about Conversion Rate Optimisation!
In this episode we are joined by Cory Gill, the Founder of a Conversion Rate Optimisation platform, Alia. Cory shares his knowledge and wisdom in CRO and how you can turn more website visitors into customers!
Key takeaways:
0:00 Introduction
1:26 How good is your Conversion Rate?
2:08 About Alialearn
4:12 How to Integrate Learning Into Your Website
7:47 What Kind of Incentives Should You Be Using
14:18 The Importance Of Telling A Story
17:20 How to Build a Learning Experience on Shopify
19:11 How AI is Impacting Business
30:17 Do e-commerce sites benefit from A/B testing?
35:57 How to Customize Your Landing Pages for Inbound Traffic
40:23 How to Start using Alia with your Business
Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.
To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.
Reach out Cory here:
https://twitter.com/corylgill
https://www.linkedin.com/in/corylgill/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints.
Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more!
Key takeaways:
0:00 Introduction
1:24 Influencer Marketing With London Filmmaker, Michael Thomas
4:15 Why a lot of content creators don’t like the term ‘influencer’
7:08 What Do You Post On Instagram?
9:22 The Importance of Personal Content
11:23 How To Build a Campaign With a Brand
13:57 How To Work With Content Creators
17:26 Creating agreements with Content Creators & Influencers
19:58 Content for an E-commerce Brand
22:19 How to Find an Influencer to Work With
25:30 Meeting Influencers/Content Creators before working with them
33:06 When Things Go Wrong
36:06 Content Creators: If the Campaign Goes Wrong, Just Move On
41:43 The Art of Content Development
London Viewpoints - https://www.instagram.com/londonviewpoints
If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.
Book a call with Brett here: https://afluencer.com/wws
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify
Support the show
Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working?
These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, CEO at Conscious Skincare!
Rebecca started a Conscious Skincare brand in 2010 and has gone from strength to strength ever since. She shares her insights, stories and how you can work with Influencers effectively within your business.
Key takeaways:
0:00 Introduction
1:46 Influencer Marketing Webinar
2:36 About Rebecca & Conscious Skincare
7:07 Teeth Cleansing Made by a Single Person
9:30 What Would You Wish You Had Said To Your Past Self?
9:59 Self-Limiting Beliefs
12:20 Feast and Famine in the Marketing Industry
12:54 How seasonal are your products?
15:31 Exploring Subscriptions and Refill Systems
19:09 Working with Influencers
26:20 The Real Problems With Working With Influencers
28:23 When to Scale a Business?
30:49 What's The Difference Between Influencers and Content Creators?
34:40 How to Work Long Term With Influencers
41:47 What Success Looks Like When Working With Influencers
Conscious Skincare - https://conscious-skincare.com
If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.
Book a call with Brett here: https://afluencer.com/wws/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week we are talking to Content Creator and Influencer, Rachael Levine from Tripping Millennial.
Rachael & Nick discuss how to start a business on Youtube, How To Work With Influencers, How long you should be working with Influencer’s for, how to get more out of working with content creators and much, much more!
If you’re curious to know the do’s and don’t of working with Influencers, this one is for you!
Key takeaways:
0:00 Introduction
1:46 Rachael on Tripping Millennial
2:14 Tripping Millennial on Taking a Gap Year
3:49 In the Elevator With Rich People
5:44 How to Start a Business on YouTube?
6:44 A Content Creator or an Influencer?
8:46 How to Find The Right Balance Between Influencing and working
11:14 How To Work With Influencers
13:06 How Long Term Do You Want to Work With a Brand?
14:38 How to Get More Out of Content Creators
17:35 Celebrity Influencers on Paid Content
19:10 Have You Worked With Influencers?
25:15 The Do's and Don'ts of Working With Brands
26:47 How To Get Your Money Back From a Brand
29:28 TikTok: An Influencers Contract With A Brand
33:07 How Do Brands Find Influencers?
36:12 How To Reach Out To Brands
40:07 How to Reach Out to a Brand on a Medium
44:10 How to Reach Out to a Brand With Tripping Millennial
Tripping Millennial - www.trippingmillennial.com
If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.
Book a call with Brett here: afluencer.com/wws
Website: winningwithshopify.com
YouTube: @winningwithshopify
Instagram: @winning_with_shopify
TikTok: @winningwithshopify
Support the show
This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens.
Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing.
If you’re looking to increase your brand awareness and website traffic during peak season and beyond, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:24 How Afluencer was created
4:54 The evolution of affiliate marketing
8:16 How to choose and reach out to the right influencer
13:10 How to adjust your strategy with influencers during peak season
18:34 How to work influencer marketing into your channels
24:47 The formula to working out the rate to pay Influencers
28:01 How to avoid paid follower profiles
33:28 How to avoid things going wrong with Influencer Marketing
36:17 The expectation of Influencer Marketing
If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.
Book a call with Brett here: afluencer.com/wws
Website: https://winningwithshopify.com
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify
TikTok: https://www.tiktok.com/@winningwithshopify
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If you are looking to create an email marketing strategy that works and learn how to develop your brand’s tone of voice, this episode is not to be missed!
In this episode we are joined by Clay Imports, who offer an authentic selection of handcrafted tiles and home goods consisting of high-quality materials and sustainable designs.
The CEO, Nick, and Head of Growth & Marketing, Jeanne, join us to share their expertise in building and scaling a show stopping brand.
We discuss; sourcing products, how to effectively create and distribute marketing content, segmenting customer audiences, how to get repeat orders from customers, the importance of telling a story, and how to create an email marketing strategy that works!
Key takeaways:
0:00 Introduction
2:35 About Clay Imports
5:14 Sourcing products
6:37 How to effectively create and distribute marketing content to build a loyal fan base.
10:24 Knowing and segmenting customer audiences
14:26 How to get repeat orders from customers
17:55 The importance of telling a story
19:14 Clay Imports Email Marketing Strategy
36:46 How to create the right keywords
Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week on the show we are joined by Dr Stephanie Schull, the Founder of KegelBell.
Stephanie shares her story of creating and taking a product to market in the medical space with very little investment.
She shares how to market a business on a budget and how you can build and leverage a community through email to help take your business to the next level.
Key takeaways:
0:00 Introduction
2:32 About Dr Stephanie Schull and KegelBell
4:36 Creating a product and learning along the way
7:02 What channels KegelBell started marketing on
10:06 Optimising a welcome email series
12:35 Delegating to other people
16:03 Producing video content on a budget
23:38 How the KegelBell brand was created
29:58 Figuring out how to upsell and increase lifetime value
Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week we are joined by Mike Traynor, Wine Specialist and Founder of Traynor Vineyards!
Mike shares his journey of being in the wine business for the last 25 years, and how he evolved his business into online commerce in a big way via Shopify during Covid.
Now, Traynor Vineyards do a lot of business via their Shopify store, Mike shares creative ways to grow your email marketing list and engage with your community through multiple channels.
Key takeaways:
0:00 Introduction
2:08 About Mike Traynor & Traynor Vineyard
4:45 Managing wine inventory levels
7:19 The power of storytelling in marketing
12:30 How Traynor Vineyard hires the right talent
14:13 Leveraging Shopify POS in-store
15:46 Effective ways to build a newsletter list
18:02 Traynor Vineyard’s email strategy
20:58 Getting creative with selling through multiple channels
25:27 Creating a membership for your business
34:17 How Traynor Vineyard prepares for peak seasons
Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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Have you acquired new customers but struggling to get them to buy again? Then this episode is for you!
This week we are joined by Alex Fell, the co-founder of Barc London, a luxury pet goods & apparel Shopify store.
Alex shares his insights and learnings how he overcame the learning curve when first starting out, how to choose the right help for your business and how to increase customer lifetime value through email.
Key takeaways:
0:00 Introduction
1:50 About Alex & Bark London
3:14 What’s the difference between online & in-store commerce?
7:02 How to overcome the learning curve when starting out?
8:50 Choosing the right help
15:12 How to increase customer lifetime value
33:20 How Bark London is maximising the Seguno platform
Seguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week we are joined by Kristen Baileys, the founder of Bake Eat Love. Kristen’s energy and passion for her business & digital marketing is infectious and she shares all of her insights and hidden gems on how she has grown her business through email marketing!
Give this episode a listen if you are wanting to engage more website visitors and keep the conversation going with customers!
Key takeaways:
0:00 Introduction
2:23 About Kristen & Bake Eat Love
8:00 How Bake Eat Love got off the ground
12:10 Creating Business Partnerships
19:40 How to convert visitors into subscribers
22:51 How to make email flows conversational
31:31 Segmenting email audiences
33:41 Gifting
Bake Eat Love - bakeeatlovebox.com
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week’s episode is all about how to build a community with your customers between, and how creating a strong community, builds an even stronger brand!
We are joined by the wonderful Sonya Michele, Founder of premium scarf brand, Dog & Boy. Sonya shares her journey to creating Dog & Boy and shares her knowledge in how you can build a strong community through email. If you’re looking to build a strong and loyal community for your brand, this episode is not to be missed!
Key takeaways:
0:00 Introduction
3:06 Why Sonya created Dog & Boy
9:52 Accepting who your target audience is
12:42 The truth of running a business
15:11 Dog & Boy Email Strategy
28:20 Using the Seguno Shopify App
32:21 Knowing your audience
35:44 How to approach Black Friday without devaluing your brand
Dog & Boy - https://dogandboy.com/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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“65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!”
This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno.
In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you’re looking to make the most of maximising Black Friday Cyber Monday this year this is an episode for you!
Key takeaways:
0:00 Introduction
2:47 Brian’s background & journey so far
4:32 The pro’s and con’s of a small business
7:28 Why start to think about BFCM now
12:57 What you should be doing today to prepare
16:08 Doing things differently this BFCM
20:48 Timing & personalising your promotions correctly
35:20 Building your welcome series
43:15 Get your free email strategy session
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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“I would rather they didn’t get my emails!”
This week we are joined by the founder of Total Sports Enterprises, Todd Murphy.
Todd shares his story and insights to growing TSE into what it is today and how he sends 2 emails to his subscribers every single day! If you're looking to build a loyal and raving fan base of customers, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:31 About Total Sports Enterprises
3:15 Creating a USP
6:13 Do you need to segment audiences?
7:28 Frequency of emails
11:05 How to create enough content for emails
13:18 When to discount products and offer promotions
15:07 The process of creating efficient email content
19:40 How to grow email lists
22:20 How seasonality effects marketing your brand
26:03 How to approach growing into a new market
29:48 Advice to other Shopify stores about email marketing
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week is all about email design with the awesome Katherine from Seguno!
Nick and Katherine discuss the importance of email design in marketing, email templates that work, and trends in email marketing right now. If you need help with designing your emails and converting more customers, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:19 About Katherine
3:32 How important is the design of an email in email marketing?
6:02 How to create GIFs
12:06 How to come up with good content for Email Marketing
15:35 What comes first, the design or the message
17:55 Where to start with creating content ideas
30:15 Email templates that work
35:43 What are the trends with email marketing right now
39:44 Get in touch with Katherine
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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In this episode we are joined by Jonnie who has co-founded the awesome Shopify business, Toast’d!
Jonnie shares his story and knowledge following an impressive career in marketing, and shares his top tips on how you can grow your Shopify store through email marketing!
Key takeaways:
0:00 Introduction
2:18 About Jonnie & Toast’d
5:45 Working with family & building a team
8:32 How to generate email subscribers
13:36 The difference of prospects and customers
15:28 Creating the right emails for the right audience
24:25 3 things to help develop your brand and marketing message
34:47 How to retain customers
42:59 What other things you can do to drive more revenue
Check out Toast’d - https://toast-d.co.uk/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week we are joined by Chris Huntly-Gordon, Co-founder of the Shopify store, KillaVanilla, & Merchant Outreach at Seguno!
Chris and Nick discuss email marketing strategies that work, gaining a competitive edge and overcoming regulations, building brand sentiment through customer reviews, how Chris got involved with Seguno, email automations you must prioritise and much much more. This is not one to be missed!
Key takeaways:
0:00 Introduction
1:39 About Chris & how KillaVanilla was founded
9:05 Competitive edge and regulations
14:50 What is KillaVanilla’s email strategy?
21:04 Building brand sentiment through customer reviews
24:48 How Chris got involved with Seguno
29:30 The power of email
30:54 Email automations you must prioritise
36:45 When to use discounts
38:50 How does omni-channel marketing work for KillaVanilla
KillaVanilla: https://killavanilla.com/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand!
This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more!
Key takeaways:
0:00 - Introduction
2:27 - About Rob Avery
7:14 - Using stories for Marketing Content
9:04 - Segmenting audiences for Email Marketing
15:35 - Coupling marketing with operations
22:00 - How NEXT FPV started in Email Marketing
26:05 - The development of Email Marketing for NEXT FPV
31:01 - How do you personalise branded emails?
32:00 - Aligning Email Marketing with other channels
39:04 - Now you’ve planned email segmentation, what’s next?
Next FPV: https://www.nextfpv.com/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-s... to claim your offer.
Website: https://winningwithshopify.com/
YouTube: / @winningwithshopify
Instagram: https://www.instagram.com/winning_wit...
TikTok: https://www.tiktok.com/@winningwithsh...
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This is the first episode of a very exciting series all around email marketing! We are joined by email marketing legend and Founder of Seguno, Chris Geiss.
Chris and Nick discuss where you should start with email marketing, how email automations can generate you sales in your sleep, creating content ideas for email and much more!
Key Takeaways:
0:00 Introduction
1:46 3 Fun facts about Chris and Nick
5:44 About Chris Geiss & Seguno
9:45 Why another email platform?
11:26 How does Seguno stand out from other email marketing platforms?
13:41 Where you should start with email marketing
21:18 How it negatively impacts your brand when email flows don’t work
23:23 When should you bring a pop up window to capture email?
30:17 Finding your brand tone of voice in email
31:22 Is there a danger with automation?
34:24 How to create content ideas for email
40:40 Does longer email automation flows still work?
Seguno: https://www.seguno.com/
Connect with Chris: https://www.linkedin.com/in/cpgeiss/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.
Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!
Key takeaways:
0:00 Introduction
1:06 About Dom McGregor
2:23 How social media has changed and the challenges brands face today
5:19 What to look for in a brand when acquiring a Shopify business
8:05 The opportunities from omni-channel marketing
11:12 The evolution of social media platforms
16:11 What platforms to start on when starting out
23:51 How to get brand messaging and content right
Follow Dominic here: https://www.linkedin.com/in/dpjmcgregor/
Fearless adventures: https://www.fearlessadventures.co.uk/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.
Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!
Key Takeaways:
0:00 Intro
1:36 About Marin
3:50 Foundations of a successful Shopify store
6:18 What channels you should be using for paid social advertising
10:46 Creating compelling marketing campaigns
20:22 Paid social strategies you should consider
24:48 How much to put in each marketing channel
28:50 Calculating Customer Attribution
38:20 Thoughts on Meta’s Threads
Marin’s Twitter - https://twitter.com/IstvanicMarin
Inspire Agency - https://inspiredigitalgroup.com/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever!
Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers!
If you are looking to grow your brand’s social media presence to scale your business, this episode is not to be missed!
Key Takeaways:
0:00 Intro
1:19 About Janis
3:40 What channels Look Fabulous Forever are using & why
7:26 How to grow your social channels
10:10 Finding out what content to create
12:10 The stats to look at when analysing content
16:22 How to create an engaging customer survey
19:27 Converting followers into customers
24:30 How to allocate budgets for different stages of the marketing funnel
34:06 How to use CRM and the data
40:17 The future of Social Media Marketing for Look Fabulous Forever
Janis Thomas - https://www.linkedin.com/in/janisthomas/
Look Fabulous Forever - https://www.lookfabulousforever.com/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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This week is our first episode of our social media series!
We are back joined by the brilliant, Ben Leonard, to share his experience starting and scaling brands and what social media channels you should be focusing on in 2023.
Ben & Nick cover how to work out where your target audience is, cutting through the noise, creating social content ideas, how to attribute revenue to social, and much more!
You can reach Ben here - https://www.benleonard.pro/
Key Takeaways:
0:00 Intro
1:25 About Ben
3:38 The social media channels brands should consider in 2023
7:04 How to work out where you target audience is
9:35 How to increase customer engagement
23:15 How to streamline the process
26:29 Cutting through the noise on social media
33:00 How to attribute revenue to social
40:20 How to create social content ideas
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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We're sorry it's late!
There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4.
So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents!
We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
0:00 Introduction
1:48 GA4 & the changes to expect
4:25 What’s bad about GA4
7:49 How customer attribution works
16:50 How to set up GA4 on Shopify
20:48 Reporting in GA4
23:47 Comparing data in GA4
29:50 Looker Studio reporting
31:00 UTM tracking codes
36:41 What’s good about GA4
45:55 The new opportunity from GA4
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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In our second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients.
Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more!
Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Connect with Rob here - https://www.linkedin.com/in/rob-stanbury-54253514a/
Check out Spec here - https://spec.digital
Key Takeaways:
0:00 Introduction
1:57 About Rob
3:08 What to do after you’ve built the foundations for SEO
6:55 Leveraging product features to create blog posts that rank & convert
15:11 How to create topic ideas for your content marketing
20:27 Should you use ChatGPT for Content marketing?
21:55 Using SEO Tools to find out what your customers are searching for
23:20 Next steps: Implementing off-site SEO Marketing
26:20 Video content for SEO
30:51 Appealing to your target audience to boost your search rankings.
36:14 Why work with bloggers
39:55 Website design to improve your SEO
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!
Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.
Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key takeaways:
0:00 Intro
1:43 About Emily
2:53 What are keywords & search queries?
4:03 What is a good keyword?
8:12 When to compete on keywords
10:08 Where should you aim to rank for SEO
12:13 How to get up the search rankings
18:36 How to quickly review and update your sites information
20:46 How often to update meta descriptions and title tags
24:00 Is Bing worth it?
26:07 What to include on your collection page
29:17 What type of images work best on your site
31:14 Using Google images for SEO
32:59 How Sitemaps work
37:05 What SEO tools you should be using
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
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Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.
Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!
Key takeaways:
0:00 Introduction & About Daisy
1:47 Where to start for setting up Google Ads for your Shopify store
3:29 What is a Performance Max campaign?
4:36 The biggest things you need to control in Performance Max
11:13 What is impression share?
12:31 The audiences you want to feed into Performance Max
14:44 Testing - How long do you test ads for?
19:46 How to manage the Google feed with in & out of stock products
21:13 The Insights & Data you get from Performance Max
27:47 How to maximise peak spending periods
32:40 What are Asset Groups and how to make them good
43:21 What is the data we can look at to understand customer behaviour
48:10 CRO - What you can do to get customers to convert more and spend more.
50:51 The one thing you need to try on your Performance Max campaigns
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
Support the show
This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.
Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key Points:
0:00 Introduction
1:27 About Jonny
2:20 What you need to be thinking about before you start running Google Ads
6:35 The basics of setting up your Google Ads
12:06 The different type of Google Shopping Ad Campaigns available to you
15:28 What is Google Tag Manager
17:54 Getting GA4 tracking into Google Ads
18:43 How to create Audiences for Google Ads
20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre
21:28 Setting up the feed tool
26:26 What is a Google Product Category
27:35 What is a Google Product Type
28:23 The initial metrics you want to be looking for when starting to run ads
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
Support the show
This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.
David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.
Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more!
Key takeaways:
- About David, How To Beast & Edge
- How social media changed influencer marketing
- Working with family in business
- Starting and growing Edge’s fulfilment strategy
- How to review what is selling well and clear dead stock
- Packaging and shipping orders
- Coping with demand
- The future for David de las Morenas and how to remove pressure
Edge Lifestyle apparel - https://edgelifestyle.com/
How To Beast - https://youtube.com/@howtobeast
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
Support the show
This week we are joined by Marc Bacher, Founder of Stuga Studio to share his expertise of starting and scaling a successful brand on Shopify!
Nick and Marc dive into how to talk to customers to create a strong brand, stocking products for scale, how to build great relationships with suppliers, and much much more!
Topics:
1:50 About Mark & Stuga Studio
09:57 The importance of talking to customers to create a strong brand
18:50 Stocking, fulfilling and shipping products for scale
25:25 How secure is the drop shipping model for scalability?
31:33 Some of the ways you can build great relationships with suppliers
36:10 How to drive revenue through your Shopify store if you’re out of stock
Stuga Studio - https://stugastudio.com/
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
Support the show
For the second episode of our Fulfilment Series, we are joined back with the founders of Ships-A-Lot, Max and Zach, and also their business partner John to discuss the importance of SKUs, calculating your shipping rates correctly, effective inventory management, how to manage customer expectations with shipping costs and much, much more!
Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.
Key Takeaways:
0:00 Intro
4:00 Would you recommend Shopify or Shopify Plus for fulfilment?
6:14 What is a SKU and why are they so important?
11:40 Shopify information & marketplaces
13:56 Setting up calculated shipping & when to offer free shipping
23:47 Things to be aware of with International Shipping
31:48 What is inbounding and why you should care
37:20 Effective inventory management
42:35 How to manage customer expectations with shopping costs
49:19 What is digital kitting and how it works
Ships-A-Lot - https://ships-a-lot.com/
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
Support the show
It’s a new month and a new series all about fulfilment and operations! We have never covered this topic in detail before on the podcast and after lots of questions from the Winning With Shopify Community, thought it was time to do so.
We are joined by fulfilment and postage experts, Max and Zak, the founders of Ships-A-Lot, who share their insights and expertise about the industry.
Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.
Key Takeaways:
0:00 Intro
2:56 About Ships A lot
6:38 Order fulfilment for new brands - What new brands should focus on with order fulfilment.
15:39 At what point should you start outsourcing fulfilment?
18:53 Using fulfilment centres for crowd-funding campaigns
21:27 The different fulfilment options
28:45 How to choose the right fulfilment partner
32:40 The types of businesses Ships-A-Lot work with
35:26 Building Ships-A-Lot
Ships-A-Lot - https://ships-a-lot.com/
If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
Support the show
To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!
Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!
Key Takeaways:
0:00 Introduction
1:03 About Christianne & Backpacking Bananas
3:06 How Backpacking Bananas was created
6:57 What’s the difference between a content creator and influencer?
11:00 How to find the right content creators and influencers for your brand
15:25 The do’s and dont’s when approaching content creators
19:14 How to create authentic partnerships
26:53 The importance of brand reputation
27:34 The process of working with a content creator
33:24 How to adapt when obstacles occur
37:38 The future for Backpacking Bananas
Christianne’s channel: https://www.youtube.com/@BackpackingBananas
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital/
Support the show
For our second episode of our influencer marketing series, we are joined by affiliate marketing expert, Dustin Howes, to discuss how affiliate marketing can work for your brand!
Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the founder and chief coach at Perfmm.com where he trains digital marketers how to optimize their affiliate programs.
Key Takeaways:
0:00 Introduction
2:19 About Dustin
4:43 What is affiliate marketing?
6:14 How affiliate marketing works
11:02 Using coupons with affiliate marketing
17:56 How to track affiliate marketing
22:12 Using the right affiliate platforms
29:10 How to find the right affiliates
31:21 The difference between influencers and affiliates
34:00 Conclusion
36:12 The question to ask when starting in affiliate marketing
Dustin offers audits and private consultations, and today is offering our listeners a FREE 15-minute consultation to any business owners out there looking for help. Free 15-Minute consultation for WWS listeners - https://dustinhowes.com/wws
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Spec: https://spec.digital/
Support the show
This month is all about influencer marketing and in this episode we are joined by Influencer Marketing expert, Brett Owens.
Brett and Nick met several years ago and we are delighted to share that Brett's influencer marketing platform, Afluencer, is partnering with us for this influencer marketing series!
Episode Topics:
- How to track influencer marketing
- The different types of influencers
- The importance of influencer engagement
- Blogging & Social media influencing
- Creating user generated content with influencers
- Leveraging great content
- Who is influencer marketing for?
- SEO & Affiliate Marketing
Let us know what you think of this series and stay tuned as we have lots of awesome guests lined up for this series.
Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencer
Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Spec: https://spec.digital/
Support the show
In this episode we are joined by Ethan Song! Ethan founded and successfully sold the sustainable apparel brand, Frank & Oak.
Nick and Ethan dive into the key pillars of customer service, how to make customer service personal, the future of customer communication and much more!
Rare Circles: https://www.rarecircles.com/
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Twitter: https://twitter.com/WinningShopify
Spec: https://spec.digital/
Support the show
In this episode we are joined by Shopify App Expert, Blair Beckwith!
Blair was working at Shopify in the early days helping with the app marketplace and now shares his insights and knowledge in this space. Nick and Blair discussed how to find the right apps for your Shopify store, the apps that are helping drive sales right now, how to work out if an app is benefitting or hindering your store, and much, much more!
Blair’s LinkedIn: https://www.linkedin.com/in/blairbeckwith/
Blair’s Twitter: https://twitter.com/blairbeckwith
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Twitter: https://twitter.com/WinningShopify
Spec: https://spec.digital/
Support the show
This week on the show we are joined by Chris Jurgens, founder of the Shopify store, Vyral.
Chris shares his story and insights into starting Vyral, how leverage great customer service has helped grow the business and created unique selling points, how you can harness great customer service for marketing, and much, much more!
Vyral - https://www.vyralteq.com/
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Spec: https://spec.digital/
Support the show
This week on the show we are joined by Nate Lind - E-commerce Entrepreneur, Author, and Business Broker.
Nate is a business broker at Website Closers, and before that was a Vitamin and Supplement e-commerce entrepreneur for nearly a decade and sold his first business in 2016 for $35 million dollars.
Nate shares his experiences building, scaling and selling Shopify businesses. Nick and Nate also discuss affiliate marketing, the importance of customer feedback for marketing, interacting with customers effectively and how you can grow your business through prioritising customer service.
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws
Website Closers - https://www.websiteclosers.com/
Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Spec: https://spec.digital/
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Ever wondered how you can grow your business through customer service & success?
This week we are joined by Marius Laza, Chief Customer Officer at Tidio to discuss all things Customer Success!
Marius and Nick share where to start, the current opportunities, how to get the customer to make the first purchase, retaining customers and much more.
If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE here - https://www.tidio.com/wws
Website: https://winningwithshopify.com/
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
YouTube: https://www.youtube.com/@winningwithshopify
Twitter: https://twitter.com/WinningShopify
Spec: https://spec.digital/
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A roundup of the learnings from the last 3 months!
This week on the show we are joined by Adam from Retention.com.
Nick and Adam review the last 3 months of episodes of our customer retention and maximising LTV series. They discuss how to maximise one time purchases, when to scale a business, what to put in your email marketing newsletter and much more!
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
For more great content, make sure you subscribe to our channel and check out our website: https://winningwithshopify.com/
Winning With Shopify is powered by Spec (https://spec.digital)
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This week we are discussing how great website design and user experience can maximise sales and customer retention!
Nick is joined by Ben Burgess the Founder of Eleven - Shopify Branding Agency.
Nick and Ben cover a lot about branding this week and dive into the importance of design and branding, the best ways to build trust, how to design the right website for your brand and much more!
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Eleven - https://www.weareeleven.co/
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"We don't want people to buy from us if they don't need it."
This week we are joined by Isabel Aagaard, the Co-founder of the incredible business that is changing the landscape of single use products - LastObject.
LastObject was listed on Shopify's top 50 brands to watch list, so we were keen to get them on the show to find out what has led to their amazing success.
In this episode, Nick and Isabel dive into how to build a business that is selling sustainable products, how crowdfunding helped launch & grow a sustainable business, the key factors to LastObject's growth and much much more.
We hope you enjoy this episode as much as we did! If you're enjoying the show, be sure to subscribe so you never miss an episode.
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
LastObject - https://lastobject.com/
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In this episode, Nick is joined by MacCoy Merkley (CMO), & Matt Fey (Head of Email Operations) at Portland Leather Goods.
MacCoy & Matt share their inspiring journey to growing Portland Leather Goods to what it is today, and how email marketing has played a huge part in their growth. They also share how they grew an email list from 600,000 to 1.5million in 4 months, how to get the most out of your email data, the key factors for growth, and much, much more!
This episode is not one to be missed! Let us know your feedback at hello@winningwithshopify.com
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
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What if you could increase your website conversion rate to 35%? It may sound like a stretch, but Live Shopping is changing the landscape of how potential customers engage, and convert, on Shopify stores!
In this episode, we are joined by the Co-founder & CTO of GhostRetail, Tyler Murray to discuss what Live Shopping is, how it is evolving in the e-commerce space, and how you can use it within your business to increase conversions.
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.com
Winning With Shopify - https://winningwithshopify.com/
Spec Digital - https://spec.digital/
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In this episode we are diving into the 2023 subscription space, joined by Shannon O'Boyle, the Marketing Director at Smartrr - https://smartrr.com/
Nick and Shannon discuss how to build LTV through subscriptions, how to structure the subscription model for your business, the future of subscriptions and much more!
If you're interested in how Subscriptions could work for your business, this is not one to be missed!
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.com
Winning With Shopify - https://winningwithshopify.com/
Spec Digital - https://spec.digital/
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Are you currently doing SMS Marketing as part of your marketing strategy? Have you heard of it, but want to find out more how it could work within your business?
In this episode, we are joined by SMS Marketing expert, Co-founder at PostScript, Alex Beller.
Alex and Nick dive into the untapped opportunity with SMS marketing, how to grow your SMS subscriber list, examples of SMS Marketing done well and much more!
Postscript - https://postscript.io/
This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.com
Winning With Shopify - https://winningwithshopify.com/
Spec Digital - https://spec.digital/
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First episode of 2023 and it's a good one!
We are joined by Chris Knudsen & Dan Bischoff from StoicYeti, who share their insights and learnings of scaling the brand, Purple Mattress from a Kickstarter campaign, to a public company with $700 million/year in revenue in just four years!
Chris, Dan and Nick discuss how to grow a direct to consumer brand, the importance of building a great customer journey, streamlining content creation that grows your brand and much much more.
This is one not to be missed and we would love to know what you think of the episode at hello@winningwithshopify.com !
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
StoicYet: https://www.stoicyeti.com/
PurpleMattress: https://purple.com/
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In our final episode of the year and our 200th episode, we are delighted to be joined by Janis Thomas, who is the e-commerce & marketing director from Look Fabulous Forever!
In this episode Nick and Janis discuss what channels they use for retention, what stops you retaining customers, how to scale up and much more.
Let us know what you think of this episode!
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com
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In this episode we share how not to lose customers and what turns a customer off buying!
Nick is joined by the Global retailer director of Software AG & Founder of retail reflections, Andrew Busby.
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com
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This week we have the epic Kerri McDonald to share why your brand needs Customer Retention Marketing, and How to Double your Campaign Revenue with Email & SMS!
Kerri dove head-first into eCommerce over four years ago, driving her first brand to eight-figure status as Director of Marketing in less than three years. Ready for a new challenge, she co-founded The Greenhouse with her partner in 2020. Centered on eCommerce, email, and SMS marketing, The Greenhouse has quickly grown into an agency where clients take root and flourish, generating over $10 million in revenue for its brands in the first year.
When not growing brands, Kerri inspires others by sharing her own multifaceted story. From major career changes and rebounding from a business failure to co-found a thriving business with her partner, she helps others craft a fulfilling, unique path in life that defies limits.
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com
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In this episode, we have the awesome Adam Robinson from Retention.com to talk all things customer retention and customer lifetime value!
Adam and Nick dive into the changing landscape of platforms such as Facebook and Apple. And share the new ways to help you grow your business through acquiring and, more importantly, retaining customers.
This is an episode not to be missed and we would love to know what you think!
This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!
Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.com
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This week is an episode all about Shopify fun facts that you care about!
Nick dives into and reviews 9 fun facts about Shopify that can help give you insight into what to look out for and the opportunities for 2023.
Grab a drink, tune in and let us know what you think!
Interested in getting involved on the show? Get in touch with us at hello@winningwithshopify.com
Fact sources:
Fact 1 - https://www.websitebuilderinsider.com/what-is-the-company-shopify/#:~:text=Shopify%20was%20founded%20in%202004,after%20two%20months%20of%20development.
Fact 2 - https://ecommerce-platforms.com/articles/shopify-revenue
Fact 3 & 4 - https://websitebuilder.org/blog/shopify-statistics/
Fact 5 - https://www.gorgias.com/blog/great-customer-service#:~:text=Plus%2C%20loyal%20customers%20are%20likely,shoppers%2C%20according%20to%20Gorgias%20data.
Fact 6 - https://www.gorgias.com/blog/shopify-statistics#:~:text=Marketing%20emails%20from%20Shopify%20sellers,your%20customers%20still%20use%20daily.
Fact 7 - https://baymard.com/lists/cart-abandonment-rate
Fact 8 - https://winningwithshopify.com/
Fact 9 - https://www.gorgias.com/blog/shopify-statistics
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This week we have our good friend Ben Leonard back on the show!
Ben is the founder of the epic brand BeastGear which he scaled up to a 7 figure business in 3 years and then successfully exited the business. Now Ben spends his time working with lots of e-commerce store owners to build, scale and sell their businesses too.
We also have some very exciting news, Ben is now an official Winning With Shopify coach and you can work directly with him through our Winning With Shopify Member's area which is coming very soon!
In this episode Ben and Nick dive into the key tips to growing and selling a Shopify Store. They discuss what the main things a buyer will look at, what has changed this year in this space and what should merchants do differently when looking to scale and sell a business.
EcomBrokers: https://www.ecombrokers.co.uk/
If you're interested in coming on the podcast or sponsoring the show, get in touch at hello@winningwithshopify.com
We hope you enjoy the show!
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This week we have a very exciting episode as we are joined by previous CMO of Gymshark, Founder/CEO at THG Ingenuity and Head of Marketing at PLAY.com, Richard Chapple!
Richard was at all three companies scaling them from £10m to £500m. He has now created The Growth Foundation to help Shopify stores grow and scale their businesses. In this episode, Richard shares his insights and knowledge of how you can grow your Shopify store and make more sales!
We have some very exciting news for all our listeners today - Richard is very kindly offering a chance to win a FREE consultation with Richard and his team worth £5000! To enter all you need to do is follow this link and complete the form - winningwithshopify.com/growth
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This episode is very exciting as we dive into Influencer Marketing!
Nick is joined by Anand, Founder of Influencer Marketing platform, Aspire. Anand shares his knowledge of the industry, how Influencer Marketing can grow your brand, and key insights of the industry for 2022 & 2023.
We hope you enjoy this episode and let us know what you thought of the episode at winningwithshopify.com.
You can check out Aspire at: https://aspire.io
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This episode is very exciting as we dive into Influencer Marketing!
Nick is joined by Anand, Founder of Influencer Marketing platform, Aspire. Anand shares his knowledge of the industry, how Influencer Marketing can grow your brand, and key insights of the industry for 2022 & 2023.
We hope you enjoy this episode and let us know what you thought of the episode at winningwithshopify.com.
You can check out Aspire at: https://aspire.io
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Welcome back!
This week Nick does a solo episode to dive into his 15 years experience working in the industry and his top 10 tips to help you ahead of Black Friday!
Grab a coffee, your notepad and let us know what you think of this episode!
Summary of episode:
1. Make collections for the long term
2. Don't de-value your brand
3. Do collect as many new customers as your can
4. Google Ads - increase budget early / build audiences
5. SEO - plan ahead!
6. Social - get aggressive & invest well
7. Lead feeder - get signups for early access / exclusive deals
Even if they don't sign up, you've got their email!
8. Be more agile than your competitors.
If their prices are lower, compete or add more value.
9. Have 'waves' of deals
10. Get rid of old stock. It's the perfect time.
If you want to get involved with the show, you can do so at winningwithshopify.com
If you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify
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Hello Everybody!
This week on the show we are delving into how you can get your store's SEO ready for Black Friday and beyond!
We have very special guest Thijs de Valk, CEO of Yoast! Nick and Thijs dive into what stores that don’t have big budgets can do to optimise their SEO, what the opportunities are for SEO this Black Friday & how merchants can make SEO last longer than just cyber weekend!
We got a lot from this episode and we hope you do too!
You can check out Yoast here - https://apps.shopify.com/yoast-seo
If you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify
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On this episode we have Nick Mattingly, Co-Founder and CEO of Switcher Studio to dive into Live Commerce!
Nick & Nick discuss what Live Commerce is, what the current opportunity is with Live commerce, and why it can’t be ignored.
Nick is a livestreaming and social video expert. He leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond.
We loved having Nick on the show - we learnt a lot from this episode about how to implement Live Commerce into e-commerce businesses and we hope you do too!
You can check out Switcher Studio & Cartr here:
Switcher Studio: https://www.switcherstudio.com/
Cartr: https://apps.shopify.com/cartr
If you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify
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This week on the show we are discussing all things conversion rates! What they are, the struggles store owners face and how you can improve them!
There is nothing more frustrating than visitors adding products to their cart but not converting. So, Nick is joined by Anthony and Nathan from 506 Shopify Apps to dive into why you might be struggling to convert your customers, and what you can do to fix that!
Cartix App: https://apps.shopify.com/cart-drawer-discount-upsells
EasyGift App: https://apps.shopify.com/gifter-cart-auto-include
If you want to give Cartrix or EasyGift a go, they are offering a free month for any listener who installs either app. Simply contact them through the support channels and mention you heard them on the show to get the free trial!
If you want to learn more about how you can grow you business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify
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This week we are joined by Dileepan Siva. Dileepan Siva is the Founder and CEO of Upscribe enabling subscription eCommerce for fast-growing brands. Prior to Upscribe, he built growth teams for three B2B eCommerce startups all of which have been acquired and also led retail partnerships for Twitter Commerce as well as social commerce for eBay. Before entering the technology sector, Dileepan spent several years advising Fortune 500 CPG companies including PepsiCo, Unilever and others on emerging market retail strategy.
In this episode we dive into:
- What some of the most important aspects of building a compelling customer subscriber experience.
- As well as discussing product development and consumer trends Dileepan is currently seeing in the space.
Check out Upscribe here: Upscribe.io/winningwithshopify
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On today's episode we are joined by Jill Liliedahl, Vice President from Inventory Planner to talk about holding excess inventory heading into the holiday season.
With the increase of sales over the holiday season, a question that may be on entrepreneurs minds is preparing a lot of stock for the holiday season before hand a smart idea or could it have a detrimental impact on Ecom stores?
Nick and Jill dive into the different strategies you could take over the holiday season, and the key secrets to helping you sell more and optimise cash flow.
You can check out and start your 14-day free trial with Inventory Planner here - https://www.inventory-planner.com/trial
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Last week was Nick's 100th episode! So this week, we are going to do something a little different. We have gone through the archives and hand picked some of our favourite clips over the last 100 episodes that we feel are most helpful to you.
Grab yourself a drink, kick back and enjoy this nostalgic episode!
Thank you for being on this journey with us, we have big things in store for the next 100.
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This week on the show we are discussing how to create your own jewellery brand. The do's, the don'ts and everything in-between!
We are joined by Karissma Yve, CEO and Founder of Gildform. Karissma started her career as a jewellery creator, launching her jewellery brand XENOPHORA that landed at Paris Fashion Week. She then went on to create Gildform to bring innovation to the jewellery industry so all creators can transform their ideas into reality with the help of innovative technology and manufacturing.
In this episode Karissma shares her story, the advice she has for entrepreneurs wanting to start a jewellery business and insights of the industry!
You can check out Gildform here - https://www.gildform.com/
This episode is brought to you by Inventory Planner. Start your 14-day free trial now at https://www.inventory-planner.com/trial
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Kicking off September with a Lightning Episode!
Nick is off sick this week and he has lost his voice, so our Production Director, Byron, has stepped in as we didn't want to miss a week!
In this episode, Byron is joined by Nathan Hirsch. Nathan is a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School.
Before EcomBalance and Outsource School, Nathan founded FreeUp.net in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019!
EcomBalance - https://ecombalance.com/
This episode is brought to you by Inventory Planner. Start your 14-day free trial now at https://www.inventory-planner.com/trial
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August is almost a distant memory but it has been a month full of amazing guests!
To finish off a great month we are joined by Tom, the Co-founder & CEO of Jebbit and this episode is all about setting up your business for a cookieless world.
Nick and Tom dive into what Zero Party Data is, how to make sure your business strives in a cookieless world and much more!
Jebbit - https://www.jebbit.com/
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August has been fun!
Today, we are joined by Gaurav, Founder & CPO of Avataar Shopify app & other headless ecosystems. In this episode Nick and Gaurav discuss a variety of topics from Customer centricity and the complexity around consumer decisions, to the Global shift in consumer behaviour and the impact on businesses.
They delve into Augmented Reality in retail: benefits, use cases, consumer reactions and much more!
You can check them and their Shopify app out here - https://www.avataar.ai/
Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/
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Make Your First Million on Shopify - Top Tips To Get There Quickly!
On this episode, Nick shares his top tips to help you make your first million on Shopify! If you are planning to launch your store or recently launched your store and looking to grow, this is an episode not to be missed.
Topics include finding the right products, testing the market, branding, running ads, email marketing and much more!
Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today apps.shopify.com/yotpo-subscription
Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/
Support the show
This week on the show is a topic we haven’t discussed before and is all about how to manage inventory and stock!
We get asked a lot of inventory related questions by the WWS community, so wanted to bring on Charles at EasyScan to share his knowledge on inventory management and 5 ways to make sure your inventory is setup for the long haul!
If you are having issues with managing stock and inventory at the moment, this episode is not to be missed!
Charles is the Product Manager at EasyScan, and has 5 years of hands-on retail experience, plus 7 years of software development, primarily focused on e-commerce. This has set him up perfectly to Product Manage the best Shopify inventory embedded app on the App Store, EasyScan: SKU and Barcode. EasyScan has an impressive 5/5 stars from over 43 reviews and is the No.1 go to super app for everything fulfilment and inventory management on Shopify.
You can check out EasySan here: https://apps.shopify.com/easyscan-inventory-and-order
Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today apps.shopify.com/yotpo-subscription
Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/
Support the show
This week is our final episode of our Subscription series with Recharge. In this episode, our special guest is Lindsay who is the CEO & Founder of Bite. Bite is an incredible plastic-free sustainable business that is scaling rapidly with the subscription model!
Lindsay discusses with Nick how the business was started, how the products are created, how she has implemented the subscription model to grow her business and everything that is involved with building a mission-driven brand!
If you’re interested in how to build and scale a sustainable and mission-driven business, this episode is not to be missed!
You can check them out here: https://bitetoothpastebits.com/
Interested in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.com
Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/
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For our fourth part of our Subscription series with Recharge, we are joined by Ruoting Sun, VP of Product Marketing at Recharge to discuss the value of subscriptions, building SMS into your business and how to increase customer retention. Also Nick and Ruoting discuss how e-commerce and Shopify’s evolution since the pandemic and predictions of the future e-commerce subscription space.
Interested in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.com
Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/
Support the show
This week we have Stephen Tracy, Founder of Keap Candles on the show to continue our Subscription series!
In this episode Stephen shares how he has built a striving business through the subscription model and created long-term genuine relationships with customers.
Nick and Stephen also discuss topics such as meeting consumers where they are, the importance of building a thoughtful customer portal and building a brand story that turns customers into advocates.
You can check out Keap here and get 10% off using the code 'Winning' for 10% off - KeapBK.com/Subscribe
Interested in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.com
Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/
Support the show
This episode is not to be missed - We are joined today by Lisa Mastela - Founder & CEO of Bumpin Blends!
Lisa has a fantastic story of how she started Bumpin Blends and bootstrapped it to 7 figures! Nick and Lisa delve into how she runs an almost entirely subscription-based business, how the predictability of subscriptions can be beneficial for customers & the business, creating a community beyond your product and lots more!
Check out Bumpin Blends below and Lisa has given all Winning With Shopify listeners 20% off ANY bumping Blends bundle with code: WINNING
https://bumpinblends.com/
Interested in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.com
Want to get involved in the podcast? Enquire here! https://winningwithshopify.com/
Support the show
On this episode we have Lindy Crea - VP of Partnerships at Recharge on the show to share her insights on the e-commerce industry and why the subscription business model isn’t to be ignored!
With years of experience in the subscription and payment space, Lindy discusses the benefits of having a subscription model in your business, how to increase customer retention and how you can take your store to the next level through subscriptions.
You can find out more about them here: rechargepayments.com
Want to get involved in the podcast? You can here! https://winningwithshopify.com
Support the show
This week we have the amazing Gorgias back on the show and we are joined by the Strategic Partner Manager, Neil Forrest, to discuss all things Customer Service! Nick and Neil dive into what customer service really is, four things we should be doing for brand owners, how to leverage social media to improve your customer service and much more!
Find out more about Gorgias here - https://gorgias.grsm.io/winning-with-shopify-2-months-free
Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today apps.shopify.com/yotpo-subscription
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show
We are joined by Osa Gaius, Founder & CEO of Parrot this week. Nick and Osa discuss the differences in conversions between desktop compared to mobile, how to analyse email open rates & what to look for and the regulations with SMS marketing to make sure everything is legal!
You can check them out here: https://www.getparrot.com/
Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today apps.shopify.com/yotpo-subscription
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show
This week on the show we are joined by John Chao, the CEO of Tresl to talk all things data and how use it to increase revenue from all channels! Nick and John discuss how brands are focusing more on retention and lifecycle subscriptions this year, the importance of having a single source of truth for your data and much more!
You can check them out here:
Tresl website: https://www.tresl.co/?utm_source=podcast&utm_medium=referral&utm_campaign=wws
Segments app: https://apps.shopify.com/segments?utm_source=podcast&utm_medium=referral&utm_campaign=wws
Product Hunt: https://www.producthunt.com/upcoming/tresl-segments
Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today apps.shopify.com/yotpo-subscription
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show
This week we have Yoast on the show and are joined by the lovely Marieke Van De Rakt, who is the former CEO of Yoast and now head of Strategy.
In this episode Marieke and Nick dive into the the story and journey of Yoast to date, and the importance of improving your content for SEO!
You can check them out here - https://yoast.com/shopify/apps/yoast-seo/
For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build - https://www.yotpo.com/winning-with-shopify-sms-offer/
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show
On this episode we are joined by Raphael Neff, Founder of Chesshouse!
Nick and Raphael discuss the story of Chesshouse, the importance of apps and what apps in particular has really helped the businesses growth and customer retention!
You can check them out here - https://www.chesshouse.com/
This episode is sponsored by Back In Stock: https://backinstock.org/win/
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show
This week we are joined by João Moreira who is the Project Manager for BackInStock!
João and Nick discuss what apps you can use to increase revenue, and the frustrations of products being out of stock for customers and how to turn it into a positive to increase sales!
Check them out here: https://apps.shopify.com/partners/wdh
Their 4 apps:
Cross-sell https://csell.io/
Plug in SEO https://apps.shopify.com/plug-in-seo
Back In Stock https://apps.shopify.com/back-in-stock
Page Speed Optimiser https://apps.shopify.com/plug-in-speed
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show
This week we are joined by Shopify themselves! In this episode, we are join by Tui Allen, the Product Director at Shopify.
Tui and Nick discuss the new changes and features Shopify are rolling out in the coming months, and they discuss tips on how merchants can provide a good customer experience on their Shopify store so customers keep coming back.
Reach out through: experts.shopify.com
3 Products to support you:
- https://www.shopify.com/balance
- https://www.shopify.com/protect
- https://www.shopify.co.uk/capital
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week on the show, we've got the brilliant Blake Hutchison - CEO of Flippa.
Nick and Blake talk about how to build a Shopify business that can be sold, how to prepare it for sale, how to value it, how to find a buyer, how to structure the deal, what handovers & earn-outs can look like and overall, how to have a lot of fun & success with it.
Check out what stores are selling here: https://flippa.com/
Ps. they're are happy to give you some free advice!
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from e-commerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week we host an SEO masterclass! We always get asked about SEO, how it works and what stores can do to improve their organic search rankings. With 15 years in the industry, Nick shares his insights into running an SEO consultancy and is joined by SEO expert, Brandon Leibowitz, who shares his insights from across the pond!
Need help with your SEO? Check out the links below for a free consultation:
https://justaskparker.com/
https://seooptimizers.com/gift/
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
On this episode we have Serial Entrepreneur, Mikey Moran, on the show! Mikey explains how he made $2m in a single month, and shares advice he would give to Shopify store owners who may be just starting out, or running a successful store and looking to scale up!
Mikey’s Instagram: https://www.instagram.com/moranmikey/
Mikey’s New book: https://www.amazon.co.uk/Fearless-Beauty-Hair-Business-Blueprint/dp/1544520085
Private Label Extensions: https://www.privatelabelextensions.com/
Podcast: https://www.hairbizradio.com/
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from e-commerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week on the show is all about knowing your numbers and keeping your books in order! We are joined by Melissa, Head of Content at Synder.
In this episode Melissa and Nick discuss Melissa’s journey of running her own Shopify store and how Synder can simplify your finances! Finances can sometimes seem like a boring topic but they’re crucial with running a profitable e-commerce store.
Find out more about Synder here - https://synder.me/winningshopify
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week on the show, we have Claudiu Cioba, Founder & CEO of Videowise! With a background in content and video marketing, Claudiu and Nick discuss the importance of video content for brands, how video content improves conversion rates, what makes a great shopping video and much more!
Find out more about Videowise here - https://www.videowise.com/
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy here to get started! https://www.privy.com/winning
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Sara Stoddard is the VP of Partnerships and Integrations at Amaze. She has spent her career focusing on product design and management that optimises and improves customer shopping experiences. In this episode, Sara and Nick dive into what great tools brands can use, and also what brands can do to efficiently cultivate consumer trust!
Amaze is a first-of-its kind, no-code design platform that is available for free in the Shopify App Store:
- It helps Shopify merchants quickly and easily launch their online store, streamline and accelerate marketing efforts, and increase customer engagement through tailored shopping experiences.
- It offers immersive designs, animations, and transitions, enabling merchants to build customised landing pages in just a few clicks – no design or technical skills required.
- It also helps merchants design shopping experiences to effectively educate their target audience about the products they want to see. This ensures consumers see relevant and personalised content based on their interests and have a positive, seamless experience learning about different products.
Find out more about Amaze here - https://amaze.co/
This months sponsor is Privy. Privy is the fastest way to grow sales with Email & SMS. You can build your list, save abandoned carts, send money-making emails & texts, and more—all in one place. Plus you’ll get coaching and support from ecommerce experts no matter where you start. Sign up for a FREE 15-day trial today by heading over to Privy to get started via this link - https://www.privy.com/winning
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week on the show, Nick is joined by the CEO of Privy, Ben Jabbawy, to discuss how to convert more website visitors into customers.
It’s one thing getting people to visit your Shopify store, but it’s another for getting visitors to convert once they get there! Therefore, in this episode, Nick and Ben discuss a strategy of how Shopify store owners can convert more website visitors into customers and improve conversion rates!
Find out more about Privy here - https://www.privy.com/winning
Need help marketing your Shopify store? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
On this episode we are joined by Tyler from Gorgias to talk social media and customer support! Nick and Tyler discuss how you can leverage social media to streamline your customer service, nurture relationships and ultimately drive more sales!
Find out more about Gorgias here - https://gorgias.grsm.io/winning-with-shopify-2-months-free
Check out Synder here and use code EASYBOOKS for one month free! (No credit card needed) - https://synder.me/winningshopify
Need help with your brand? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Celebrating her 5th year of business at age 19, Angelina Ly, Founder of Firefly Slime comes on the show to share her story of building Firefly Slime what it is today.
Angelina started her business at age 14, and over the last 5 years she has reached her goal of 15,000 orders online and has amassed 375k followers on Instagram, 115k followers on Tiktok, and 20k on Youtube, all while being a full-time student. Angelina and Nick discuss the benefits and challenges of using social media to build a thriving Shopify business.
Firefly Slime - https://fireflyslime.com/
Check out Synder here and use code EASYBOOKS for one month free! (No credit card needed) - https://synder.me/winningshopify
Need help with your brand? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week Nick and Byron discuss frequently asked questions! Working at JustAskParker and Spec Digital, we get asked a lot of similar questions. So we decided to do a quick fire episode to answer these questions. From how to improve ROI with the new IOS update, to what is the best marketing strategy for your business!
Check out Synder here and use code EASYBOOKS for one month free! (No credit card needed) - https://synder.me/winningshopify
Need help with your brand? Reach out to us for a FREE consultation - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
On this episode we are joined by Louis Lavedan from Gorgias to talk all things customer support! Nick and Louis discuss what customer support really is, what the keys to build a successful customer support strategy are, and how you can automate your customer support process to remove the headache from customer support and make your business more sales!
Check out Gorgias here - https://gorgias.grsm.io/winning-with-shopify-2-months-free
For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build - https://www.yotpo.com/winning-with-shopify-sms-offer/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week Nick discusses the top Shopify apps every store needs to help improve everything from driving traffic to your store, tracking website visitor behaviour, integrating social media and your Shopify store and much more!
For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build - https://www.yotpo.com/winning-with-shopify-sms-offer/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
In this episode, Serial Entrepreneur, Valentin Radu, CEO of Omniconvert, is on the show! Nick and Valentin discuss how to optimise customer value, improve conversion rates and strive in a cookie-less future!
Check out Omniconvert - https://www.omniconvert.com/
For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build here - https://www.yotpo.com/winning-with-shopify-sms-offer/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Welcome and Happy New Year!
It's a New Year, new you & new episode on the Winning With Shopify podcast!
January is all about New Years resolutions and to kickstart the new year, we have Darren from OpenStore on the show!
In this episode Nick and Darren discuss why business owners would want to sell their Shopify stores, what makes a business attractive to buy, how to price a company and much, much more…
Curious how much your business is worth? Get your free, no-obligation offer from OpenStore at https://open.store/winning
For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build here. - https://www.yotpo.com/winning-with-shopify-sms-offer/
We have a webinar you can join in January! Please find out more here - https://www.eventbrite.co.uk/e/free-webinar-grow-sales-with-google-shopping-seo-in-the-post-peak-blues-tickets-221830018557
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week is our final episode of the year and of our series on building trust during the holiday season and helping you keep that momentum into the new year with Yotpo! In this episode, Nick is joined by Josh, VP of Strategy at Yotpo, to discuss how January can be a good time for engagement, the change of IOS15/Data/Cookie-less world and brands having to continue to adjust and how consumers seem to be attracted to brands with a cause!
For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build - https://www.yotpo.com/winning-with-shopify-sms-offer/
We have a webinar you can join in January! Please find out more here - https://www.eventbrite.co.uk/e/free-webinar-grow-sales-with-google-shopping-seo-in-the-post-peak-blues-tickets-221830018557
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week is our third episode of our series on building trust during the holiday season and helping you keep that momentum into the new year! In this episode, Nick is joined by Shawn McIntyre from TenTree to discuss the typical trends for January, how to communicate with customers after the holidays and primary strategies for post-holiday engagement!
You can view Tentree’s awesome site here - https://tentree.co.uk/
For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build - https://www.yotpo.com/winning-with-shopify-sms-offer/
We have a webinar you can join in January! Please find out more here - https://www.eventbrite.co.uk/e/free-webinar-grow-sales-with-google-shopping-seo-in-the-post-peak-blues-tickets-221830018557
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week we continue our series of our four part series on building trust during the holiday season and helping you keep that momentum into the new year! On this episode, Nick is joined by Dee from Avec Drinks who discuss a range of topics from, how to attract new customers, how to market to existing customers and the challenges e-commerce brands face in January and how to overcome them.
For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build here.
We have a webinar you can join in January! Please find out more here.
Want to be involved in the podcast? You can get involved here.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This is the first episode of our new four part series on building trust during the holiday season and helping you keep that momentum into the new year! On this episode, we are joined by Regan Bolotin from Yotpo who shares their knowledge on how you can use the holidays to bring people in and acquire new customers.
What's better than launching a new powerhouse revenue channel for your brand? Doing it for free! Yup, you heard that right. For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build via this link - https://www.yotpo.com/winning-with-shopify-sms-offer/
Need help with your marketing? Get in touch with us here - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week we continue our First 1000 Sales series!
On this episode we have the innovative and inspiring Billy Price from Billy Footwear join us. This business was born with purpose and passion. Billy has been a wheelchair user since the age of 18 and since couldn’t put his shoes on himself. So he decided to create a shoe with a unique zipping system, and at 36 he made it possible and was able to put his shoes on himself again. Himself and his co-founder started off small in Seattle, Washington and the business has been growing ever since!
This episode is inspiring, real and one not to be missed!
https://billyfootwear.com/
Need help with your marketing? Get in touch with us here - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week on the podcast we have our good friends back, Brightpearl!
Mark from Brightpearl and Nick discuss the major e-commerce event coming up, BLACK FRIDAY. They discuss all the alternative ways to shop and sales channels available for your business.
Brightpearl is a Retail Operating System (ROS) for retailers and wholesalers that’s built for hyper scalability. Brightpearl automates the back office so merchants can get back time and grow fearlessly. Try out their FREE guide on their site - https://www.brightpearl.com/
Need help with your marketing? Get in touch with us here - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
On Episode 2 of our Your First 1000 Sales series we have brought in George Greenhill who runs a company called Protein Package.
George started his company at age 17. Four years on and he is running a thriving Shopify business in the fitness nutrition space. He saw a gap in the market when he was a student and was struggling to afford the high protein foods in high street shops or didn't want to bulk order the same flavour of protein bar online. So he started Protein Package, an online pick and mix store of healthy snacks delivered to your door.
Nick and George discuss the journey and reality of building his business over the last four years.
Protein Package - https://proteinpackage.co.uk/
Need help with your marketing? Get in touch with us here - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
It’s a new week and a new WWS series, helping you make your first 1000 sales!
In this episode, Nick discusses his insights from working years in the industry and the patterns he has noticed from businesses that succeed.
Need help with your marketing? Get in touch with us here - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week we have a bonus episode with the brilliant Ira from Message Whiz.
He and Nick talk about how you can cut through the noise and get a 95% open rate on your SMS messages (take that, email!).
There is also an EXCLUSIVE offer waiting for the first 10 to sign up!
Get Message Whiz on Your Store: https://apps.shopify.com/messagewhiz-the-power-of-sms-1
Website: https://messagewhiz.com
Need help with your marketing? Get in touch with us here - Shopify Marketing Agency
Want to be involved in the podcast? You can get involved here - Winning With Shopify Podcast
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week we are joined by the incredibly impressive and humble Kyle Lafond. Kyle is the founder of American Provenance, a personal care and wellness brand primarily for men.
In this episode, Kyle shares how he grew his business from starting on his family’s dairy farm in Wisconsin in 2015, to being stocked on over 4000 shelves across the United States and huge growth through his Shopify store 6 years later. Nick and Kyle discuss the importance of keeping your target customer in mind at all times and constantly serving their needs.
You can view their store here - https://americanprovenance.com/
Need help with your marketing? Get in touch with us here - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today on the podcast, we are carrying on our series of nailing it for your customer! We have RT Custer on the show who is the co-founder of Vortic Watch Company.
From starting the business in college with his friend, they started a successful kickstarter campaign for their business idea of turning classic pocket watches into wrist watches. Today the company is making over 7 figures a year and they make a one of a kind watch every single day!
On the episode Nick and RT discuss everything from starting a new business, Kickstarter Campaigns and what Vortic Watch Company has done well to be where they are today.
You can check them out here - https://vorticwatches.com/
Need help with your marketing? Get in touch with us here - https://justaskparker.com/
Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/
Support the show and join the conversation in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week we’re joined by the excellent Yasmin Nozari from Peel Insights. Peel Insights is an automated analysis tool for brands on the Shopify platform. You just simply connect your Shopify store with Peel and it gives you detailed reports across all your segments to make reporting super easy and quick for your business!
In this episode, Nick and Yasmin discuss how data analysis can help you make more calculated, data driven decisions and drive your business forward. When running an e-commerce store, it is essential to report and analyse data to see what is and what’s not working for your business.
You can check out Peel here - https://www.peelinsights.com/
Need help with your marketing? Get in touch here - https://justaskparker.com/
Interested in being involved on the podcast? Find out more here: https://winningwithshopify.com/
Let us know what you think of the episode in our Facebook Group! https://www.facebook.com/groups/WinningWithShopify/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
With over 15 years in the marketing industry, on this week's episode Nick share's the top 10 things he believes customers hate and want to avoid at all costs and what you can do about it. From pain points, bad marketing and much more!
Need help with your marketing? Get in touch here - https://justaskparker.com/
https://spec.digital/
Interested in being involved on the podcast? Find out more here: https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week on the podcast we have Dan Greef back on the show, Founder of Deliciously Guilt Free! Dan created Deliciously Guilt Free to create tasty snacks without all of the sugar and making them a much healthier alternative to ordinary baked goods.
Deliciously Guilt Free started working with JustAskParker a year ago and in the last year have transformed into a thriving business! In this episode Dan discusses why and how he started his business, the highs, the lows and how they have got it to where it is today.
Find out more and get their tasty snacks here: https://deliciouslyguiltfree.com/
Need help marketing your business? Book your free consultation here: https://justaskparker.com/
Interested in being involved on the podcast? Find out more here: https://winningwithshopify.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Welcome to episode 1 of our new series on nailing it for your customers. Today, we're joined by our very special guest, Jared Mitchell.
Nick and Jared discuss how to get the best product, products not to buy, how 'own your product' and how to market the hell out of them.
https://www.beefysites.com/
https://www.skincarebyalana.com/
https://neilpatel.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week, Nick has a very special guest from The eCommerce Podcast. Matt Edmundson hosts the podcast, runs a digital agency and a number of ecommerce stores (many on Shopify!). He's the guys who's been there and done it.
They talk through how to build a good Shopify Store, the mistakes Matt (and Nick) have made over the years and what has worked best. Most notable, Matt's amazing cross-digram of how to convert high & low trust and high & low intent customers.
As always, you can find out more info on our website: https://winningwithshopify.com/
Reach out to Matt:
The eCommerce Podcast
mattedmundson.com
Aurion Digital | Jersey Beauty Company | Vegetology
Instagram | LinkedIn | YouTube
Reach out to Nick:
https://justaskparker.com
https://spec.digital (edited)
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week, Nick has a very special guest from Kindred Bravely. Garret Akerson is the co-founder and talks about how he launched and scaled up his Shopify-based business.
They talk through a number of things, including sales channels, store updates, managing customers and growing the business.
As always, you can find out more info on our website: https://winningwithshopify.com/https://www.kindredbravely.com/
https://justaskparker.com/
https://spec.digital/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week we were joined by the brilliant Bob Braham from Famous ( https://famous.co/ ), the place to build high converting landing pages with the easiest to use drag & drop builder on the market.
Nick & Bob discuss what makes a customer buy a product from both an emotive perspective and the technical 'what to put on a page'.
What is a landing page? How can it make me money?
--> tune in to find out!
Check out Famous: https://famous.co/
Just Ask Parker: https://justaskparker.com/
Spec: https://spec.digital/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Welcome to the first episode of a VERY exciting series on 'Building a Killer Shopify Store'. This week we have the awesome Evestar on the show talking about how they build high converting, revenue generation & customer-obsessed Shopify stores.
Evestar: https://evestar.com/
Spec: https://spec.digital/
Just Ask Parker: https://justaskparker.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week we have a very special bonus episode where we look back at the Ecommerce world so far in 2021. Our very special guests from Brightpearl and Trustpilot share some amazing insights on what's popular, what's changed and reference a competition that any ecommerce business can enter!
Enter your site: https://www.brightpearl.com/lightning-50
Reach out to our speakers:
- Mark Hook https://www.brightpearl.com/
- Tom Stevens https://uk.trustpilot.com/
- Nick Trueman https://spec.digital/ & https://justaskparker.com/
Tune in next Friday for our brand new series, How To Build A Killer Shopify Store!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Welcome to part 5 and the final episode of our next series, focusing on how you need the right business tools to actually make your business grow.
This week, we welcome back the excellent Ben Leonard to talk about how he exited his amazing Shopify business, Beast Gear: https://www.beastgear.co.uk/
Ben now spends his days working with lots of ecommerce store owners to build, scale and sell their businesses too. This starts right at the foundation of running it in the right way, through to how to add significant value at the last minute with how you structure the sale itself.
Reach out to Ben:
- https://www.ecombrokers.co.uk/
This podcast is proudly provided by https://justaskparker.com/ and https://spec.digital/
And sponsored by: https://www.brightpearl.com/
Sponsorship enquiries: https://winningwithshopify.com/podcast-sponsorship/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Welcome to part 4 of our next series, focusing on how you need the right business tools to actually make your business grow.
This week, Nick interviews a ver special guest - Rob Stanbury from Spec (https://spec.digital/) about some of the techniques they use at Spec to be efficient, get the right things done and never chase their tails. This is a great episode for anyone, not just specific to e-commerce!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Welcome to part 3 of our next series, focusing on how you need the right business tools to actually make your business grow.
This week, Jared Mitchell shares his years of experience in ecommerce. From Magento and Shopify, through to how to take time out to make a proper business strategy.
Reach out to Jared:
- https://www.beefysites.com/
- https://www.skincarebyalana.com/
- https://neilpatel.com/
This podcast is proudly provided by https://justaskparker.com/ and https://spec.digital/
And sponsored by: https://www.brightpearl.com/
Sponsorship enquiries: https://winningwithshopify.com/podcast-sponsorship/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Welcome to part 2 of our next series, focusing on how you need the right business tools to actually make your business grow.
Without the right financial structure, legal advice, trademarks...etc. Growing now could simply be scaling a huge career-ending problem that's right around the corner. Getting this right, and your growth can be smooth and efficient!
This podcast is proudly provided by https://justaskparker.com/ and https://spec.digital/
And sponsored by: https://www.brightpearl.com/
Sponsorship enquiries: https://winningwithshopify.com/podcast-sponsorship/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Welcome to the first episode of our next series, focusing on how you need the right business tools to actually make your business grow.
Without the right financial structure, legal advice, trademarks...etc. Growing now could simply be scaling a huge career-ending problem that's right around the corner. Getting this right, and your growth can be smooth and efficient!
This week, we welcome back the brilliant Ben Leonard. Ben is the founder of Beast Gear ( https://www.beastgear.co.uk/ ) and now runs Ecom brokers ( https://www.ecombrokers.co.uk/ ).
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This is the second part in a series sponsored by our friends at https://www.brightpearl.com/ , all about how to automate how you run your Shopify store. The aim? SCALING YOUR BUSINESS!
This weeks guest is Joe from Honour, a very successful adult clothing store. Joe & Nick talk through how they started the business, their first website, IN THE 1990'S!! and a whole range of other automations.
Finally, we love that you listen to our podcast. Please subscribe to support the show! Podcast provided by: https://justaskparker.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This is the second part in a series sponsored by our friends at https://www.brightpearl.com/ , all about how to automate how you run your Shopify store. The aim? SCALING YOUR BUSINESS!
This weeks guest is Nick from Snap Parts, the place to get premium DIY spares for your appliances. Nick & Nick talk through how they started the business, how they've grown and where it's all heading for them. You can find their store here: https://snap.parts/
Finally, we love that you listen to our podcast. Please subscribe to support the show! Podcast provided by: https://justaskparker.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This is the first part in a series sponsored by our friends at https://www.brightpearl.com/ , all about how to automate how you run your Shopify store. The aim? SCALING YOUR BUSINESS!
This weeks guests run trueCABLE, the solution to all the complicated IT nightmares that business face when setting up their network. https://www.truecable.com/
Finally, we love that you listen to our podcast. Please subscribe to support the show! Podcast provided by: https://justaskparker.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week, Nick caught up with John from Hydrant to talk through how they've built their business and the role that social has played in this process.
Hydrant is an interesting business with it's scientific element to both product & brand. John shared his insights and learnings from social content, social ads and how they use both images and video to reach new customers.
Tune in every Friday for the next great episodes!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Working with influencers on social channels can be a confusing, strange and an unusual experience for the normal business. Let alone a new company trying to sell products. In this week's episode, Nick interviews his good friend Paul Dow from Traverse ( https://www.traverse-events.com/ ) to talk about how the influencer industry started, how it's evolving and, most importantly, how you can MAKE MONEY from it!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Everyone's making millions from Social Ads, right? Well, not quite! In this weeks episode, Nick has the special guest Hayley Montgomery on the showing talking about all things Social Ads. Facebook and Instagram are the focus due to the fantastic targeting options.
They also spoke about how to really make money from these channels as it's not as easy as everyone would have you believe!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week on the show, Nick caught up with Ben Leonard. Ben founded and sold https://www.beastgear.co.uk/ - the successful sports gear Shopify Store. Ben shares both top tips and the real hard graft insights to how he build the business and is continuing to build Ecommerce stores through social media. It's not a quick silver bullet or an overnight viral post, it's about building a community and being relatable to that community.
Reach out to Ben:
https://www.benleonard.pro/
https://www.ecombrokers.co.uk/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Welcome to our new series on generating new customers & revenue organically from social media activity. In today's episode, Nick outlines the introduction to this series, the basics that you need to think about and some homework ahead of his first expert guest next week.
Thanks for listening!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week, we look back at the top tips shared by our guests and host over the last few month. There are some clear trends towards specific things that are boosting sales & revenue for Shopify store, and Nick runs through the top 5.
In the coming weeks, we will be making a few exciting announcements, as well as 5 new series coming up to help support you in your growth.
As always, support the group by reviewing us on iTunes, Podcast Apps, Spotify or wherever you get your podcasts from.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week, we welcomed back Sara from Brightpearl to talk about building customer trust. The conversation included looking at how to build trust longer term, once the shops open back up post Covid. Check out the free guide: BrightPearl.com
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
10% Off Trust Pilot:
https://marketing.trustpilot.com/partner-success?utm_source=Digitalworkshop&utm_medium=pa[…]_requestdemo_all_0519&partner_account=0010N00004BOywoQAD
Part 2 of our series on building customer trust, with the experts in this field - Neil Bayton from Trust Pilot.
Nick & Neil talk about how to build trust, why Trust Pilot is a good resource to build customer trust, run focus groups without running focus groups and how to really stand out on Google (both Ads and SEO)
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This is the first part of our new series on building customer trust, featuring lots of special guests and in partnership with a free guide that's been provided by Brightpearl. This week we caught up with Marcus from Fairfax & Favour.
Marcus is one of the founding directors and absolutely swears by both Brightpearl and Shopify Plus in building his business. Nick and Marcus discuss many topics, including how they build trust with customers, how they learn more about their customers and, ultimately, how they engage with their customers.
https://www.fairfaxandfavor.com/
https://www.brightpearl.com/
https://www.brightpearl.com/ecommerce-guides/10-ways-to-build-trust
https://justaskparker.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week, something a little different! Nick and Byron, from the Parker team, talk about some of the biggest mistakes that they regularly see Shopify stores making. This ranges from branding and positioning, through to customer journey and some of the technical pitfalls in running a Shopify business.
They share some amusing case studies, some do's and dont's, and even the things that you should, therefore, focus your time and efforts on. Tune in next week for a brand new series with Brightpearl, a popular Shopify store and Trust Pilot. It's all focused at how to build trust on your Shopify store!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week nick caught up with Trevor from Buddy Brands. They've built an interesting business and through some very insightful questions, Nick unpacks how it all came about.
As always, we included lots tips on marketing, things to avoid...etc.
Check out their sites:
https://buddyrest.com/
https://naturaldoggie.com/
https://scanshop.io/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week, Nick caught up with an incredibly interesting business - Deliciously Guilt Free. Low carb, Keto Diet CAKES. Yes, DIET CAKES!
They have a whole range of products, from Low Carb Keto brownies to all your delicious favourites.
This week's show really was a whistle stop tour of everything. From mental breakdowns, managing family life & business whilst being involved in politics, to buying a cafe / commercial kitchen. What a rollercoaster Dan has been on and he's only just getting started.
Most importantly, they talk about how Dan grew his store using Shopify. From the quick tips and tricks to the really deep 'why did we get out of bed this morning' questions.
Check out their store:
https://deliciouslyguiltfree.com/
Dan also runs his own podcast, which can be found here:
ttps://podcasts.apple.com/gb/podcast/uk-low-carb/id1503692518
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Page speed is a huge topic in e-commerce, especially for SEO. In May 2021, it's going to become an even bigger topic and, therefore, and even bigger killer of SEO performance.
As SEO experts, we are duty bound to respond and support you through this. Starting with this free podcast episode that unpacks what affects page speed and how to do some DIY to it yourself, we are here to help.
Today's episode covers a huge range of things that affect page speed. Some you can do yourself, some will need the assistance of a developer and others may require you to have a re-think of your theme and website design.
Either way, customers and Google are requiring faster and faster websites, so don't get left behind.
DISCOUNTED! Check Out Our expert Page Speed Improvement Package:
https://www.winningwithshopify.com/pagespeed
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week, Nick caught up with Henrietta Lovell, Founder of Rare Tea Company and also known online as the Rare Tea Lady.
They discussed a huge range of topics, from driving sales through their Shopify store through to how they're changing the world through the way that their business behaves.
https://rareteacompany.com/
https://www.instagram.com/raretealady/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
To finish off the year, we have Tim Sumner from Shopify Plus on the show to talk about how it's all gone.
Tim was kind enough to share some hugely insightful statistics around how Black Friday Cyber Monday went. The big question - who turned over my money; Shopify or Amazon?
There are lots of exciting new feature son the horizon for Shopify which Tim shared in some detail, as well as his own personal thoughts for 2021.
They also had a chat around how some of the larger retailers are moving to Shopify Plus and what gets a good store going in the first place.
You can check out the Shopify Plus offering here: https://www.shopify.com/plus
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Pinterest can be amazing for a website. Thousands of free users per week, super-visual and it works like a search engine. Competition tends to be low but the audience is growing significantly.
However - have you every thought of advertising on it?
This week our host, Nick Trueman, caught up with Pinterest expert Nina Kolari. Nina's worked with Pinterest for years, runs courses and services a number of ecommerce businesses on this channel.
Listen in for free and don't forget to subscribe!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
On this weeks podcast, our host, Nick, welcomed back Facebook advertising expert Kevin from Voy Media.
They discussed:
- Getting started on Facebook Ads
- Acquiring customers from it
- The types of advert copy & content you need
- Tracking
- How to set your targeting
- What lookalike audiences can do for you
- And much more!
Contact Kevin: https://voymedia.com/
Contact Just Ask Parker: https://justaskparker.com/
Contact Nick's Team in London: https://spec.digital/
Tune in every Friday for new episodes on the podcast!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Google Shopping is the BEST way to get cracking with PPC advertising. Before someone clicks, they’re fairly qualified having seen the price, picture, title and seller. Therefore, conversion rates tends to be VERY POSITIVE.
This week our host, Nick, caught up with Becky Hopkins from Digital Gearbox - an expert team of Google Shopping gurus. They discussed how to get started, how it all works and to really drive growth.
https://digitalgearbox.co.uk/
https://spec.digital/
Check out our Shopify marketing agency services:
https://justaskparker.com/
If you haven’t already, make sure you subscribe and review us on your podcast app.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
In this weeks episode, Nick caught up with PPC expert Pamela Wagner from Ajala Digital: https://www.pamelawagner.marketing/
They spoke about the Google Advertising universe, from Search campaigns on Google itself to Display, YouTube, Retargeting, Lookalike audiences...etc. Most importantly, they covered where you should start, things to avoid and how to measure success.
Feel free to reach out to Nick's team in London (UK) at Spec if you want any support on the PPC or SEO side of things: https://spec.digital
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
The world is getting smaller and ecommerce is leading the way. With international delivery, remote fulfilment and planes carrying goods 24/7, there's never been a better time to take your store international.
This week, Nick caught up with Tim Richardson from We Make Websites - one of the UK's leading Shopify agencies and a close friend of Nick. They talked about the practicalities of going international and what you need to consider to get it right.
To contact Tim:
https://www.linkedin.com/in/tim-m-richardson/
And check out his podcast:
https://anchor.fm/yourbasketisempty/episodes/Agency-Side-Series-Adam-Clarke--General-Manager-EMEA-at-Reload-Digital-em9rlt
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!
This week, Nick interviewed a Shopify Store - Lovepop - about what changes they are making to respond to new shopper behaviour, expectations and spending habits.
Get your free report now: https://www.brightpearl.com/winnersandlosers
Code: BRIGHTPEARL
Check out Brightpearl: https://www.brightpearl.com
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!
This week, Nick interviewed Kwame Ferreira from Bond Touch. Kwame Ferreira is CEO of Bond Touch, a unique Touch Bracelet manufacturer innovating technology that allows you to be together, even when you’re apart.'
They spoke about what changes they are making to respond to new shopper behaviour, expectations and spending habits.
Get your free report now: https://www.brightpearl.com/winnersandlosers
Code: BRIGHTPEARL
Check out Brightpearl: https://www.brightpearl.com
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!
This week Nick caught up with Sara Arthrell. An expert in the ecommerce space, Sara, is obsessed with understanding and finding solutions to the challenges facing modern retailers.
They discussed: The importance of future-proofing post Covid!
Get your free report now: https://www.brightpearl.com/winnersandlosers
Code: BRIGHTPEARL
Check out Brightpearl: https://www.brightpearl.com
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!
This week Nick caught up with the retail legend Andrew Busby. Andrew is a world-leading retail analyst, writer, and speaker on retail challenges and consumer trends, and technology disruption.
They discussed: How shoppers’ spending habits and buying behaviour will change over the next 12 months --> what does this mean for retail?
Andrew & Nick discussed Covid, what's happening in the retail world and what you, as a Shopify retailer, can do about it. One of the biggest things covered is the opportunities that are presenting themselves at the moment for online Ecom businesses. Shops are quiet or closed, so now is the time for you to really drive your store growth!
Get your free report now: https://www.brightpearl.com/winnersandlosers
Code: BRIGHTPEARL
Check out Brightpearl: https://www.brightpearl.com
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This weeks podcast is our very special 101 episode celebrating with a number of surprises!
Carolines Top Five Episodes:
- How To Get Other People To Sell Your Products with Brett Owens
https://www.buzzsprout.com/171554/3253546 - How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greef
https://www.buzzsprout.com/171554/2956984 - The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewis
https://www.buzzsprout.com/171554/2372255
Taking Your Images to the Next Level - Pixc Founder - Holly Cardew
https://www.buzzsprout.com/171554/2417927 - The Best Email System For Shopify Stores with Rytis Lauris
https://www.buzzsprout.com/171554/1095200 - Profitable Pins- How to get free traffic from Pinterest With Nina Kolari:
https://www.buzzsprout.com/171554/1039438
Nicks Top Five Episodes:
- Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!
https://www.buzzsprout.com/171554/4524980 - Google Ads vs. Facebook Ads - The Big Debate!
https://www.buzzsprout.com/171554/4424114 - Entertainment Thinking With Marketing Guru Brian Millar
https://www.buzzsprout.com/171554/4697216 - Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'
https://www.buzzsprout.com/171554/4793210 - SEO Part 1: Keywords - With special Guests, Chris Laas:
https://www.buzzsprout.com/171554/5292669
Remember to subscribe and show your support the show!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
So you optimise your site, but how do you REALLY build trust and brand awareness?
In this episode we are joined by an SEO guru, Simon Stafferton. Simon and Nick uncover some of the things Google's looking for, how to drive traffic to your site from other websites and much more.
Tune in next week for a very special episode 101 celebrating with a number of surprises!
https://stafferton.co.uk/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
A little different to expected, we've decided to do ANOTHER content episode this week. Much of the feedback from last week was "This episode was great, but is there a todo list of guide on what to now go and optimise?
So this week, Nick shares his top things you should be optimising, how and why they're important.
Remember to subscribe and show your support the show!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
You may have heard that 'content is king' in SEO. This is both true and false, depending on the scenario, your business and your SEO strategy.
In this episode, our host - Nick Trueman - will outline what 'content' really is and his top 10 tips (plus a bonus) on how to optimise the content of your website for better SEO performance.
Be sure to check out episodes 1 and 2 of this series if you haven't, as this episode may not make much sense without the other parts.
If you want to work with Nick and his team in London on your SEO, feel free to get in touch with them at: https://spec.digital
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
What's the use of having a highly optimised set of products and categories if Google can't read them? Or if pages take forever to load and customers start going elsewhere. All your hard work is lost!
This week our host, Nick Trueman, caught up with technical SEO expert Chris Long from Go Fish Digital ( https://gofishdigital.com/ ) based in the United States. The focus of this episode is around the easy and more complicated things you can optimise for SEO.
Tune in to get your todo list of things to implement or learn, and then implement.
Stay tuned for Part 3 next week on Content Optimisation for SEO.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Imagine if you could know EXACTLY what people wanted. The wordings they used, when they search...etc. Well, that does exist and it's called a 'keyword'.
Keywords are the crux of all SEO. They teach you about your customers and, therefore, what to optimise your website for.
In this episode we interview Chris Laas - both an experienced Ecommerce business owner and digital agency partner. Chris knows all there is to know about understanding customer intent and selling them a product.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Facebook Ads are a gold mine, right? Everyone's making millions by advertising on there, right? Wrong. It can be very difficult and may not deliver a return overnight!
On this week's episode our host, Nick Trueman, interviews Kevin Urrutia who's an absolute world-leading expert in Facebook Advertising. They talk business, pandemics, ecommerce, Shopify, marketing in general and, of course, the key ingredients for success in Facebook advertising.
Tune in to hear Kevin's top tips, the SINGLE campaign type he uses on Facebook and what sort of budgets you will need to give it a solid go.
Check them out here:
https://voymedia.com
New episodes every Friday, kicking off our 4-part SEO series next week.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Buying marketing services can be a very confusing process. SEO, PPC, Social Media...etc. But which one will actually make you some money?
Being a good buyer is the most important part of getting good results with a marketing agency. In this episode our host, Nick Trueman, covers his top learnings about getting the right services, which get results and get your business moving.
Be sure to stay tuned for further Shopify & marketing expert advice every Friday!
You can learn more about Nick's main business, Spec, by visiting their website: https://spec.digital
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Shopify can seem like such an easy thing to do. You click some buttons, pay your $29 a month and hey presto! You're an ecommerce business. The reality couldn't be further from this.
Before you know it you've got customer enquiries, mounting costs, a lack of new customers, unprofitable marketing and worst of all; a migraine.
In this episode, Nick outlines his top steps to both acquiring new customers and, the most important bit, getting more revenue from them. After all, 80% of business growth is generally within the existing customer base!
You can learn more about Nick's main business, Spec, by visiting their website: https://spec.digital
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Brightpearl is the omnichannel retail management system that puts your orders, inventory, financials, POS and CRM in one place. Our host and CEO, Nick Trueman, caught up with Brightpearl's CEO, Derek O'Carroll.
When Derek O'Carroll joined Brightpearl three years ago, he took on the biggest risk any CEO can take - a turnaround. Since taking the helm as CEO, Derek has led the retail operations platform from stagnant growth to more than $12 million in revenue, nearly 1,400 customers worldwide, and managing more than $3 billion in orders. Shortlisted for CEO of the Year at the Digital Masters Awards in 2018, the father-of-two is now recognized globally as a retail expert.
In this podcast episode, Nick dug into Derek's expert advice on growing a store, what sort of technology infrastructure you to really hammer home a good customer journey and some of the challenges retailers face today.
To learn more, check out their website: https://www.brightpearl.com
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Our host, Nick Trueman, recently caught up with Dan from Unbound Merino - a Shopify store selling clothing made from Merino Wool, with a difference!
Listen through to find out how Dan started the business using crowdfunding, has navigated the coronavirus outbreak and his audacious long term plans for growth.
To learn more, check out their website: https://unboundmerino.com/
As always, your host is Nick Trueman - the CEO of Just Ask Parker.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week our host, Nick Trueman, interviewed the highly experienced and well-known Brian Millar. The questions were submitted by a range of professionals and focused on the entertainment thinking expertise that Brian has developed over the years.
Struggling to get people to engage with your brand? Well this is the episode for you!
Nick and Brian covered a range of great engagement campaigns from a number of brands, some of the issues in the digital world around brand personality and some super-easy quick wins for you and your teams to try. A real key point from this is around how boring many big brands still are online. There's a key learning in this for all of us!
To learn more, check out their website: https://paddleconsulting.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
WORDS HAVE POWER. USE THEM WISELY.
5 points of reference:
- Words have meaning. For example, I hate being called CEO and startups are full of buzz words that, as Nick says, lack any real clarity, depth or meaning.
- Words need to be in priority. For example, content on a page.
- The power of questions: Why am I failing? Why am I not doing better yet?
- Keep it snappy. What you do: Create a long sentence, then chop it down to 5 words of less.
- There are 3 levels of content. Alert, info & contractual.
We hope you enjoy it!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This week we've interviewed Chris Marshall from Onstate. They're an enterprise-level ecommerce agency based in the UK. Onstate have helped hundreds of businesses build and launch their stores on a range of enterprise platforms, such as Ecommerce Cloud (Salesforce) and Magento.
However, they have now turned their attention to Shopify!
Tune in to find out some top tips from Chris about how to get your first few orders, what Shopify has over other platforms and his top tips for growing an ecommerce store in 2020 & beyond.
To learn more, check out their website: https://www.onstate.co.uk/
Tune in every Friday for a new Winning With Shopify episode.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
In this episode, our host and CEO, Nick Trueman, unpacks the big debate of the minute - what's better for ecommerce stores out of Google Ads and Facebook Ads.
It's a challenge that all advertising and ecommerce store face. Where to invest your budget, how much to spend, what results to expect, how to get more from the results...etc. The list goes on!
Listen in now to find out Nick's thoughts.
Enjoy :)
Head over to https://justaskparker.com/wow to join the free masterclass to learn more about creating a successful Shopify store.
There are also details on https://justaskparker.com/ about our training and current task plans.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
In this episode, we are making a very big and very exciting announcement about the future of Just Ask Parker. We've been away for a little while now, but we are back with a bang!
Head over to https://justaskparker.com/wow to join the free masterclass to learn more about creating a successful Shopify store.
There are also details on https://justaskparker.com/ about our training and current task plans.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
In this episode, I am talking about all things conversion applications for your Shopify store!
Here is the list of the 10 apps I recommend:
https://apps.shopify.com/omnisend
https://apps.shopify.com/helpdesk
https://apps.shopify.com/fera
https://apps.shopify.com/google-express-integration
https://apps.shopify.com/pro-blogger
https://apps.shopify.com/videofy_make_product_videos
https://apps.shopify.com/instagram-shop-by-snapppt
https://apps.shopify.com/photo-resize-by-pixc
https://apps.shopify.com/retail-ready-photos-by-pixc
https://apps.shopify.com/reconvert
https://apps.shopify.com/loox
https://apps.shopify.com/judgeme
Don’t Use:
https://apps.shopify.com/argoperks
And apps that drive traffic from other peoples sites… AND AWAY FROM YOURS!
Head over to https://justaskparker.com/wow to join the free masterclass to learn more about creating a successful Shopify store.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t...
You must Create a WOW brand that will boost sale and increase customer loyalty
This is before your ads, before your PR and before your social media posts.
Seth Godin is one of my idols. He talks about the need to stand out, be a remarkable brand.
Get the free download here: https://justaskparker.com/wow
In this podcast episode I am:
- Not talking about your logo
- Not talking about spending $1 million dollars on ads or branding
- Presenting simple steps any Shopify merchant can take to create a brand that makes people notice you and want to purchase what you sell.
- Showing you that you don’t need to be selling something unique, this even works for Dropshipping stores
- Explaining what I mean about "brand". Your story, congruent information, explain what you sell, what makes you different.
Support the show(https://www.facebook.com/groups/WinningWithShopify/)
We want to take a moment to thank our amazing team who edit our podcasts every week at www.stickandsplice.net. We couldn't do it without them!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Brett Owens is one of the most knowledgeable guys I know when it comes to getting leads online. It’s a numbers game and you can have the BEST product in the world, but the difference between success failing is getting eyeballs on your products. Today I wanted to have Brett here talking about how to get OTHER PEOPLE TO DO YOUR SELLING!
This is the perfect solution for merchants who want to work as few hours as possible and also for brands that want to go big.
If there is one person you need to listen to it’s Brett. I have interviewed people using his platforms, and our clients use both of Brett's platforms with much success. If you are ready for people to talk about your brand then this the episode for you.
Topics covered:
- 2 lead generation ways you see working well for Merchants, Affiliates, and Influencers.
- What makes these 2 lead generation strategies different and what makes them the same?
- Why are influencers still so powerful for eCommerce businesses?
- Why would a brand choose one option or the other or both?
- Let’s talk results. What results can people expect?
- Drop Shipping products; on-trend and under $40 average order value (which is under the recommended AOV for Fb ads).
- Who is Afluencer for?
- How can influencers and brands get started with Afluencer?
- How many influencer programs have you covered to date?
- What are the most popular influencer programs you’ve covered?
Links:
https://afluencer.com/
http://facebook.com/afluencer
http://instagram.com/afluencerlyfe
https://twitter.com/afluencerlyfe
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
We spoke about personalizing your lead and customer communication a while ago in a podcast episode where I had recorded a client coaching call. Nicole from Modrec actually does this in her business. I know there are many other businesses who should be doing this! David Wachs’ latest venture, Handwrytten, is bringing back the lost art of letter writing. Developed as a platform, Handwrytten lets you send notes from Shopify via Zapier.
What we will cover:
- How handwritten notes can help Shopify sellers
- David Wachs' specific case examples
- Limiting spend using rules to stick to
- Integrating Handwrytten into your Shopify Store
- How it's possible to send one Handwrytten at a time
- International postage
- David Wachs' successes
David's website:
handwrytten.com
David's social media links:
https://www.linkedin.com/company/handwrytten/
https://www.linkedin.com/in/davidwachs/
twitter.com/handwrytten
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Get free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today I talk to Phillipe at gorgias.com
Philippe is Head of Partnerships and Business Development at Gorgias.io.
He was previously co-founder of Dealeaz, an Ecommerce focused retailer that generated over $20M in revenue in it's first 24 months.
He also worked at both Google and Microsoft in several Sales, Marketing and Operational roles.
He's passionate about helping Ecommerce Merchants optimize and scale their backend operations in order to boost profits.
Gorgias is the most powerful customer service software for Shopify stores.
- You can Automate 15% of your customer interaction
- It’s 30% more efficient than other helpdesks
- It’s #1 rated helpdesk for Shopify
- Clients include 2000 Ecommerce stores including, MVMT, Steve Madden, Deathwish Coffee, Timbuk 2 - They use Gorgias to power their customer service.
- Get tasks done more efficiently
- It's so easy to use.
Gorgias has found that 30% of people who communicate with their customer service app BUY! When a normal conversion rate is 2-4% then you would be crazy not to try Gorgias out to increase your conversions so dramatically!
My team use Gorgias in our own business, but it's even better for Shopify stores.
There are features specifically designed to help generate additional e-commerce sales easily and integrate with all orders in your system automatically. To answer questions about your customers, orders, delivery times.
You can deliver an outstanding customer experience and save your customers the pain of waiting for a reply from you.
Another amazing feature seeing ALL ig and Fb comments in your dashboard and replying from there. The time and effort this saves is not only outstanding but allows you to instantly turn a person how makes a comment into a customer!
My team do it this way and we absolutely love it.
Questions we cover:
- What is conversational commerce?
- What defines a great brand tone and voice?
- How important is customer service to a startup store?
- How can merchants automate their customer support?
- Are there any downsides of a fully integrated chat? Some people are worried about needing to be available all the time.
- How can you drive sales through chat?
- What are the best way to manage social media comments?
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Get the 80 subject lines and CTA's here: https://justaskparker.com/80-ways-to-get-more-clicks-from-your-email/
Join Our Mastermind: https://www.1000salesandbeyond.com/mastermind
Some top tips:
- I don’t care if you have 3 people on your list. Start sending!
- Check your stats!
What else makes Tonja successful?
- Reviews
- Website setup for conversions
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
If you want to start a business that is More than a passive income / hands-off ecommerce store then THIS is the episode for you!
OR if you are not making sales and just can’t understand why then listen in and learn.
I have been offering marketing advice to this next guest and his wife for the last year and love their passion and dedication so invited Dan here to share his experience with you.
Their store is www.deliciouslyguiltfree.com
This store is getting a MINIMUM 6% conversion rate and up to a 16% conversion rate! This is NOT normal but today I will prove it's VERY possible even with ZERO knowledge.
Dan and Basma Greef came to me about 1 year ago. Starting out. Not making money but VERY passionate. I have had a few calls with them and each time they have taken my advice and blown my mind with how they are able to implement and make a success of their business.
It’s so easy for me to provide advice. I do it all day. But not many are out there DOING IT and make a success of their business. It’s funny how many people will pay me, not do the work then wonder why they are not succeeding.
Let’s discuss...
- What made you decide to make low sugar, keto/low carb cakes?
- How and what have you since learnt about low carb?
- What are the challenges of running an e-commerce store?
- What are the highs and lows of running your own business?
- Why are getting such high conversion rates?
- Basma and yourself have realised that there is a lot more to this than just trying to sell
- Offline store V’s online business
- The fear factor…
- Price selling
- Building loyalty
- How important is it that you are more than just trying to sell a “product” You are doing things differently by building a community. “Serving” not "Shouting at people "
- How many hours a week do you put into this business?
- What are the next plans for growing DGF
- What plans do I have to grow the low carb community in the UK
- You recently signed up for Just Ask Parker services Why?
- Why should someone start a Shopify store?
- Tell us about your podcast
Dan's Recommendations
- Book - E-myth
- Setup your business as if you are setting up a franchise
- Get feedback!
Sponsor
Gorgias.com - Mention the podcast for your second month free
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
In this episode, I discuss the red flags of Facebook advertisements and how to save money running advertisements that make a great return on investment (ROI).
We will cover:
- What are the red flags when investing in Facebook advertisements
- How you can save money running successful ads
If you are using a FB ad agency:
Make sure the company knows -your audience - exact age, locations, interests are broken down into campaigns, types pf ads THAT work!
- low hanging fruit
- Are FB ads the best for you!
- Time of year to advertise
- Types of promotions
- Number of tests they are running
Get the free Checklist here >>>
https://justaskparker.com/pages/podcast/episode-78-the-red-flags-of-facebook-ads-and-how-to-save-money-running-ads-that-make-a-great-roi/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
In this episode, I discuss WHO will actually buy from you.
We will cover
- Facebook audience insights
- How to use magazines to find your best customer and what you should be posting to capture their attention
- Google maps
- Your competitors
- How to use social media
Transcript
https://justaskparker.com/pages/podcast/episode-77-5-steps-to-identify-your-ideal-customer/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Joel Ong is the Founder and Video Strategist at Tape Your Time, a Video production and consulting agency based in Singapore which helps brands grow and build deeper relationships online by leveraging video assets to present their story authentically and scale their time, money and connections.
- How Video Can Help Ecommerce Sales
- How to build a Storybrand and understanding the power of storytelling
- How Video Builds Trust, Authenticity and Growth for Businesses
- How a brand story video establishes you as an expert and thought-leader in your space with an interview and visual storytelling that resonates and earns a customer’s trust and respect/You both educate and empower them by sharing what sets your business apart.
- Can you give some examples of eCommerce store that work and doesn’t work
- Product based videos - how long what to put in them
- I told you about a store who spent $15,000 on videos for his niche or one-off products. Let;s talk about BAD video ideas.
- 3 examples - llama, earphones, helmets as knitted hats - testimonial video in abandon cart and cart page, information videos, handle objections, short videos for out bound. Quick exercise - the customer journey funnel - where are people
- How videos can be Time-Saving for a small business - How having a 2-3 minute video acts as a 24/7 fleet of salesmen, to effectively establish deeper relationships, quicker while also pre-qualifying prospects. People can know, like and trust you within a few minutes, and know if what you have to offer is for them, so when it’s time for a sales call/check-out page… they've either realized they're not qualified (saving you time from a redundant call)... or they're already pre-suaded, so the length of the sales cycle from first point of contact to deal closed is exponentially decreased.
- Why Gear is not as important as you think for Video - authentic natural videos -, gear doesn’t matter as much as the message.
- Let’s talk about Positioning… Can you explain this to my audience - How to make the most of your video asset, pinned at top social media accounts, sent through messenger, inlaid in your email signatures, introducing you at events, and of course, top of your website. Imagine in 2 minutes, someone getting to know you, your story, and the value you have to give, deeper than even a 10 minute conversation in person would permit them by showing, not telling
Recommendations:
ring light and LEV mic
APP -soapbox for email
Loom.com
www.tapeyourtime.com - Free 30-Minute Strategy Call
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today we talk to Sahil Gupta. He is the CEO of Spase https://spase.io which creates airmodels. He previously worked for companies including Tesla and Microsoft, and graduated with degrees in Computer Science and Economics from Yale.
What we cover:
- What are airmodels?
- What products is this best for?
- Can you give some case studies clients
- How did Spase begin and why did you start it?
- What do you see happening to AR in a few years?
- What makes Spase different from working with independent artists?
- What impact will airmodels have on my store?
- Are there any limits to things that can be modelled?
- How do I load the airmodel in my store?
Recommendations:
Adobe Demention
Social Media:
https://spase.io
https://www.linkedin.com/in/sahil1729/
https://www.linkedin.com/company/spasetime
https://twitter.com/sahilasaservice/
https://twitter.com/spasetime
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
I want you to do this for 14 days and tell me what happens!
Join the challenge by signing up for FREE for 1000salesandbeyond.com and then access the Inner Circle FB group for the 14 day habits challenge.
The 8 tasks you must do EVERY DAY + 2 weekly tasks for TRUE success!
In less than 3 hours a day (Less than 2 hours if you hire a team member) First you need to have your basics done- Customer avatar, 3-month marketing plan, 3-month content calendar, Profit and KPIs… What I am about to share is about running your business efficiently.
YOU MUST:
Set an alarm for EACH task and STOP at the max time!
Why? It gets you working faster. And each day you will get faster!
A little each day goes a long way.
- Once a week look over your 3-month marketing plan, are you on track? Have you implemented all you need to? (5 mins)
- Once a week look over your content calendar what is due for next week in general? (5 mins)
- Customer Service (5 mins -1 hour)
- Analytics - Last 7 days | Yesterday | Last 90 days (10 mins)
- Email Analytics (5 mins)
- Social Media Analytics (10 mins)
- Ads Analytics
- Research your competitors and find 10 new followers- 1 per day - what are they doing? (10 mins)
- Spend (1 hour) creating content for the following week (or month, depending on how far ahead you plan work) EG: 1 blog post, 1 email, 5 Canva images
- Reply to comment, and Post the content (10 mins) (use Later.com for scheduled posting)
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Kaila YU – The Holistic Approach To Working With Influencers
I am so happy to announce the return of Kaila Yu on today’s episode of Winning with Shopify! I sit down with Kaila for the second year in a row at our Social Media Influencers Online Summit! Kaila is a WEALTH of influencer knowledge and will take us through the changing nature of social media landscape, influencer diversification and platform usage. Kaila has tons of tips and brings a unique perspective to the Podcast this week.
As the co-author of the best-selling book 30 Day Travel Challenge, Kaila is a seasoned travel & food writer and appears in a regular television travel segment for FOX news. She is the founder of two extremely popular women’s travel blogs titled, “Kaila Yu” and “Nylon Pink”. She is also a writer for various other travel, food and news outlets such as VICE, Extra Crispy, Fodors, The Matador Network, Skyscanner, FWT Magazine and many more!
Today we are focusing on emerging social media platforms such as TikTok, how influencers can think outside the box, and the importance of promoting your content across social media platforms. There are easy and proven tactics you can employ to ensure your brand and products are seen by the right audience using influencer marketing, and we’re going to explore that today! Be sure to go and listen to the full podcast with Kaila over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access where you can listen to tons more interviews from the top minds in marketing!
Questions I covered:
- What are the new trends in social media marketing for 2020?
- What audiences age group/ demo for TikTok?
- What are some of the best ways to showcase a travel or food brand on a platform like TikTok?
- What are some other emerging platforms and what audiences can you reach on them?
- How do you still find success with SEO search paid ads?
- How can you and your brand help drive sales for eCommerce merchants and Shopify merchants?
- What should our brand do with the content once the influencer has created that content, what can they do themselves once they've got it?
- What are the tools and apps that are available at the moment that you're recommending that you're seeing work really well for influencer marketing?
Topics:
- Followers are not always the most important metric on every social media platform
- The importance of diversifying your platform
- SEO search is still a strong marketing tactic despite all the emerging platforms
- Building solid traffic to a blog or site takes dedication and patience
- Frequency and repetition of messaging builds brand love
- Important tools and planning apps to help drive your influencer marketing forward
Resources:
Find out more and contact details are below.instagram.com/kailayu
kailayu.com
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Get free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
We are excited to shine a spotlight on another amazing Speaker/Presenter from the Social Media Influencer Summit! Today we’re talking with David Perry who is an expert developer in the gaming industry. David has created multiple successful companies and games, including Aladdin, The Matrix, The Terminator and Teenage Mutant Ninja Turtles. David is wildly successful, with his last two companies being acquired by Sony PlayStation and Atari. He’s won a Development Legend Award. He's spoken all over the world at conferences and universities, even on the cherished TED stage!
We’re excited to have him on the podcast to talk all things eCommerce and get his unique perspective on the industry.
David is going to talk about his career, how to be innovative in today’s eCommerce space, the intersection of modern influencer marketing and eCommerce! I’m only covering some of the key takeaways and highlights here in the email. Be sure to go and listen to the full podcast with David over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access where you can listen to David’s full interview!
Questions I covered:
- How did David get his start in the gaming industry and what led him to the influencer space?
- How does gaming intersect with the influencer space?
- What makes good influencer content? What do influencers care about?
- How do you find the right influencer? Why is this so important?
- How does David influencer technology company (Carro) work?
- What are some examples of brands that are great case studies to look towards for inspiration?
Topics:
- Influencers bring a human aspect to business strategy and marketing. They are able to tell a brand what they would and wouldn’t do as a consumer, what their audience might like or dislike and what motivates them. Once a brand takes the time to fully understand the type of person they are working with, it is easier to benefit from their influence.
- A social influencer is more than happy to promote a product that they love. Most influencers want to promote something they believe in, because it makes the promotion authentic and provides a better experience for their social fans and followers. Some influencers will even promote a brand they love for free! As opposed to getting paid to promote a brand they aren’t personally invested in.
- Uncover how influencers interact with and view brands that need influencer promotion. David is developing an Influencer technology platform to help brands and influencers connect and find products. There are plenty of features that will be added in the upcoming months. This is something to keep an eye out for on the horizon.
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Resources:
getcarro.com/
instagram.com/getcarro/
facebook.com/getcarro/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today on the Winning with Shopify Podcast, I sit down with Angela Wright for one of my favorite interviews from the Social Media Influencers Online Summit! Angela is a jack of all trades and she is truly making a difference in the world. Angela is an integrated health activist, educator, and humanities & business strategist. Her pragmatic approach starts with evidence and proven science to guide her as she develops her products and business. Don’t miss out on our powerful conversation about how to engage your audience to collect impactful testimonials and reviews.
Angela is an extremely successful serial entrepreneur, having been involved in business, service and tourism for four decades. As the co-founder of Get Your Boom! Back, Angela produces unique dietary supplements with unique benefits. These regenerative formulas with genuine ingredients at the right dose are not just created for optimum nutrition in an increasingly toxic world. Angela is here to share all her expertise on the supplements and healthcare industry with us!
I am so pleased to share this important interview with you all. Be sure to go and listen to the full podcast with Angela over at www.winningwithshopify.com/summit. Sign up today FOR FREE and you’ll get THREE DAYS FULL ACCESS where you can listen to tons more interviews from the top minds in marketing!
Questions I covered:
- What types of different influencers are working for the health products industry?
- Once a customer purchases a product, what is the best way to collect reviews?
- What are some of the best third-party partners to use for collecting reviews via email?
- What are the most helpful types of reviews?
- How are you paying the people and customers who are endorsing your products?
Topics:
- Following up automatically with customers after they receive their product is one easy, low-lift way to engage customers for their opinion and reviews
- Another good way to collect valuable customer data about a health food product is to survey a customer’s health on a scale of 1-10 prior to using your product. Then, after some time using your product, follow up to see where the customer stands and if the product has helped them.
- If you’re a small business, you need to make yourself accessible for customers via chat. This is a great way to collect feedback directly from the horse’s mouth.
- If you are able to have a direct conversation with a customer about the product, ask to quote the customer as a way to gather testimonials for your marketing and reviews.
- Social proof is a good way to prove the popularity of your product
Resources:Find Angela at:
- getyourboomback.com/pages/angela-wright
- youtube.com/user/GetYourBoomBAck/videos
- facebook.com/getyourboomback
- instagram.com/getyourboomback/
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Get free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
In our first episode of Winning with Shopify for 2020, I sit down with Holly Cardew for the second year in a row at our Social Media Influencers Online Summit! If you missed her last year, be sure to listen this time and you won’t be disappointed. Holly is the founder of Pixc, a company that helps eCommerce stores optimize their product content, increase their online sales ad automate the repetitive tasks within their business. Since starting Pixc, Holly has hired over 400 freelancers, built a distributed team and is excited about the evolution of HR with the rise of Artificial Intelligence.
Holly has an extensive background in building eCommerce stores and marketplaces. She has worked with various international companies to help build their online brand presence. And her success and dedication even landed her on the Forbes 30 Under Asia list for an emerging entrepreneur to watch in the eCommerce and retail space.
I am so excited to share my interview with Holly where we focus on images. Images are the main element that tell a brand story to your customers. They are key for Shopify success and Holly will take us through all we need to know. Be sure to go and listen to the full podcast with Holly over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three complimentary days full access where you can listen to tons more interviews from the top minds in marketing!
Questions I covered:
- What are the image trends right now that we should know about?
- Why are images essential for Shopify stores?
- What are some best practices for using images for your Store?
- What can Shopify merchants do right now to improve their product images?
- What can Shopify merchants be doing to save time on the right things?
- How does Pixc help Shopify stores automate the mundane processes of their business? What are the key differentiating features?
Topics:
- The importance of contextual lifestyle shots for product images
- Consistency is key when it comes to product images
- Overview of strategic image placement on a webpage
- New image trends for consumer-facing brands featuring models
- Product title descriptions should include as information as possible in the beginning
- Understanding the right tasks to delegate to others and what tasks you need to be more involved with when it comes to branding
Resources:Download the Pixc App - pixc.com
Find Holly at:
- instagram.com/hollyaccc
- linkedin.com/in/hollycardew
- twitter.com/hollyccc
- instagram.com/pixcphotos
- facebook.com/pixccom
- twitter.com/pixcphotos
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkerofferGet free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
With just 2 days left in 2019, we are featuring another fabulous expert from the Social Media Influencer Summit on our Podcast! I’m so excited to introduce you to a very special guest, Danielle Lewis. Danielle is the CEO of Scrunch, a very popular multi-channel influencer platform that is used around the globe. Scrunch provides data and analysis tools for influencer marketing as well as marketing solutions for brands, with over 20 million users globally! Danielle is a fabulous speaker and an important voice in the influencer marketing space.
Danielle is going to talk about her company and how influencers interact with Scrunch as well as other brands. She will cover all Scrunch features, best practices and common questions. There are so many different topics to discuss on this week’s episode, so but sure to log in and listen to the full podcast with Danielle here: www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access!
Can't wait to see you all in 2020!
Questions I covered:
- What has changed over the last 12 months for influencer marketing?
- Where is the influencer marketing industry headed in 2020 and beyond?
- What general back-end analytics are available on platforms like Instagram?
- What analytics and reporting are available with Scrunch?
- What is the hybrid model for influencer marketing and how does it work?
- How much should you spend on your influencer marketing?
Topics:
- When influencers and brands post on social media, they are missing a key part of their audience due to the ever-changing algorithm. To make the experience authentic but also reach the right audience you must extend and amplify your media.
- The popularity of different social media platforms changes all the time. This means that you must be utilizing multi-channel tactics. It is really about understanding that influencer marketing is not just about a sponsored post. It really is about reaching your audience in the right places - Instagram, YouTube, Twitter, TikTok, Pinterest, etc.
- Influencer Marketing is all about negotiation! There is no right or wrong way to go about negotiating. It really is about getting to know someone and what works for them might not be the strategy or price that works for another.
Are you giving your customers the best experience possible? Did you know customer service can MAKE OR BREAK your brand image? It is one of the most important aspects of a brand. Well, Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Resources to Find Out More and Contact:
scrunch.com
instagram.com/scrunchforbrands
instagram.com/scrunchforinfluencers
instagram.com/scrunchforbrands
instagram.com/scrunchdotcom
instagram.com/daniellelewisco
YouTube Channel
facebook.com/scrunchdotcom
twitter.com/scrunch
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Another episode of highlights from the Social Media Influencer Summit makes this episode of Winning With Shopify jam-packed full of knowledge from our friend of the show, Alexandra Jimenez. She joins us again this year to talk about both sides of the story, being a social media influencer and owning a Shopify store as a merchant.
Alexandra Jimenez is the editor-in-chief of Travel Fashion Girl, where she teaches an audience of 900,000+ monthly readers to pack in a light, stylish, and efficient way. After quitting her corporate job in 2008, she spent almost a decade on the road all while traveling carry-on only.
She now has a new travel brand called Compass Rose Travel Accessories that is quickly making its way up the best-selling list on Amazon.
So Alex is going to give you lots of great advice in this session. These are just the highlights of the interview. Please go and listen to the full thing over at www.winningwithshopify.com/summit. It's 100% free to sign up. You get access for three days and you get to listen to Alex's full interview and her interview from last year, which is still completely relevant.
There are 30 other interviews you can listen to as well. So it is crammed full of great information. If you're still wondering whether to get into influencer marketing or if you've tried it and you haven't succeeded yet, then I’ve created this summit for you. This summit has been put together for anyone who wants to understand influencer marketing. Check it out for free today!
Questions I covered:
- Asking Alex about her journey in detail and how she started out as an influencer.
- Does she promote anything unless she truly believes in it?
- What is Alex doing now? Coming into 2020, what is she doing now when it comes to influencer marketing and how she presents herself?
- How she makes money with particular strategies.
- Asking her what she does when she receives products that I she does and doesn’t love, and whether or not she stays away from unrelated products altogether.
- Does she do any traditional advertising?
Topics:
- Building a relationship when working with influencers is important. This can happen smoothly when you find an influencer in your niche. Relationship building comes easily when you have a common ground.
- A social influencer can best build loyalty from fans that appreciate your content. As an influencer, it is important you find common ground that meets the needs of your audience. This will make your audience more drawn to you.
Quotes:
- “We talk about how much money we get paid for things. And I was really surprised to find out how many people, Instagramers, and bloggers don't charge for a lot of stuff…So go to your biggest unicorn of a person and reach out and say, “Hey, what are your ad rates?”. So that you know the top of the line… and then you can work back from there based on somebody's audience who's your second and third choice [to] you know your 34th and whatnot.’
- “Majority of my traffic is coming from Google or it's coming from Pinterest. With regards to the influencers that I would then want to choose to work with, I actually wouldn't, I really haven't worked prioritize Instagram because personally as an influencer, I don't see any ROI when I promote products on my, on my Instagram, so I can see what's selling and what's not selling.”
Resources:
travelfashiongirl.com
pinterest.com/travlfashngirl
instagram.com/travelfashiongirl
Make sure you are giving you
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Here is a sneak peek to the Influencer Marketing Summit for Shopify Merchants
Get Full Free Access Here https://www.winningwithshopify.com/summit
Increase your sales conversion by asking your customers for video and photo product reviews.
Join industry leaders Amazon and Nordstrom in implementing video reviews on product pages. Indi-powered customer reviews combine text with rich video and photos to provide the best purchase decision experience for users.
Indi's user-generated content solutions make it easy to incentivize and empower your customers, employees and influencers to engage with you directly by sharing their content and promoting you as a brand they love. Word-of-mouth advertising remains the richest path to authenticity, new customers, and ROI
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Despite no financial help, Nicole Shiraz took a gamble and pumped her own savings into her very own first business. A successful empire grew from these humble beginnings, and Boss Ladies was born. Nicole pushed her business to suit the every day woman’s budget and schedule. There are now over 100 amazing luxury handbags worn by all types of women across Australia and the number is rising steadily.
Her business offers advice and inspiring tips, geared to changing the way women look, feel and spend their money - empowering women to not only look like a boss but be a boss!
Nicole has her media and travel experience to thank, working 5 years for TV networks such as Chanel 7, Fox Sports and ESPN to living in big cities such as Singapore, New York and Los Angeles.
Nicole hopes to help more women overcome self-esteem issues of social media pressure.
- You are a very unique guest as you come from both sides so I would love to cover both today.
- What has been your overall marketing strategy with Boss Ladies?
- What % of your strategy has been influencer marketing? When did you start using influencers?
- What's your opinion on current state of the influencer marketing space?
- How much of your sales comes from influencers?
- Ambassador program
- How long did it take you to see results?
- How do you choose your influencers?
- What is your influencer marketing strategy in a nutshell?
- What tools do you use for Influencer marketing?
- Do you have a team that help you?
- Do you provide the content to the influencers? Or do you let people make their own content?
- How do you pay them? Do you provide free products to influencers?
- What’s the best way to irk out results from the influencer marketing space?
- What are 3 tips you can give merchants starting out with influencer marketing?
- What’s your biggest success & failure when working with influencers?
- What do you think about brands personally when it comes to working as an influencer?
Listen to the whole interview here: www.winningwithshopify.com/summit
Find Nicole at: www.bossladies.com.au
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Belinda Ellsworth has been a professional speaker and sales trainer for the past 25 years. She has worked as a corporate consultant, advising a variety of companies from start-ups to multi-million dollar powerhouses.
Belinda is an international best-selling author with the popular For Dummies franchise and in the host of her own podcast Work From Your Happy Place
In today's episode we discuss actionable steps:
- The four pillars of success
- Focus
- Commitment
- Consistency
-
Organization
-
The four income-producing activities
-
Your power hour every day
-
Multi-tasking is not your friend
The questions asked:
- What is a success and how do you craft your success story?
- Why is goal setting so important in achieving success?
- With more people not setting goals than ever before, what do you contribute this to?
- Most people abandon a goal after 1-3 months. What do you believe the overall cause of that is?
- What are the best strategies for achieving a goal?
- Give us some tips on daily action steps that contribute to achieving your goals.
Contact Belinda:
stepintosuccess.com
facebook.com/stepintosuccess
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today I talk to Chen Zissu, the owner of ZISSU themes. The Shopify experts for developing niche Shopify themes.
In This Episode We Discuss:
What makes a theme good what makes a theme bad
Conversions and the importance of a great site
Questions Covered:
Why use Shopify instead of a uniquely built site
You are in the theme market place
There are many themes out there - what makes yours unique?
You what niches are you aiming too? are there any special trends you're testing?
You created a special theme called POD, tell us about that?
Key Elements For A Great Theme:
- Conversions features
- Size chart
- Laundry tab
- Fast load
- Megamenu
- Advanced product filtering - style, price, fabrics
- Rapid load
- Banners in the blog sidebar
- Specialized SEO features
Check out the themes here: https://zissuthemes.com/?ref=n9mfcjrdouk
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Black Friday brought in $6.2 billion in online sales, a growth of 23.6% year over year
Over 165 million people shopped over the weekend
Consumers aged 35-44 spent an average of $413 over the weekend
About 40% of 2018’s holiday shopping would happen during Cyber Week
www.justaskparker.com
- Make Sure to Start Your Black Friday and Cyber Monday Promotions Early
Start before everyone does. Try to get people to sign up to your email list. Share coupons that are available to cash in only on Black Friday and Cyber Monday.
That way you can increase your reach and also improve your conversion rate, as you will already give them something that they cash in on.
- Run a HUGE email list signup promotion - get pre-sale access by signing up today
- Create a Gift Guide
- Dedicated Landing Page.
- Create a Coupon or a Discount.
- Promote on Social Media and Forums.
- Create a Chatbot - Manychat button with SALE info
- Offer Deals by the Hour.
- Create a Bundle of Products of Services.
- Present a New Product.
- Offer Your Shoppers a Free Gift
- Cross-sell and Upsell
- Create a Bundle of Products of Services
- Create a Preview of Products That Will be Available on Sale - as a video, send as an email
- Offer a No Questions Asked Return Policy
-
Send Out an Email Campaign With Your Deals and Promotions - remember
-
CTA. You can create a call to action in your email so they can save the date in their calendar, so their mobile phone will remind them of your deals.
- Consider time-zones when sending out your emails.
-
Your subject line has to draw enough attention and make them open your email, so make sure to create a good one. But be transparent, not deceiving.
-
Organize a Flash Sale in the Days Leading to The Main Event - remember people are ready to spend money!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Anmol Oberoi is the founder of Emitrr - a voice-first Saas platform that helps businesses enable voice appointment booking, voice ordering, and voice marketing.
Emitrr is an all in one platform that helps you build and publish voice apps on Alexa.
Anmol has 5 years of experience scaling marketing efforts of two multi-million dollar Saas platforms. Apart from Saas and marketing, he loves reading technology-related content and playing basketball.
Questions we covered
- Why did You pick voice as a market to solve? What is our expertise in voice and Saas
- What role does voice have to play in eCommerce?
- How would a store use emitrr.com
- What if they don't have emitrr?
- How many people are using this now?
- Tell people… on thank you page….
- At what stage in the eCommerce journey should store owners consider voice?
- Any existing customers in the Shopify domain? If yes, how do they use it
- How big is the voice market? Anything unusual people should know?
- Is voice going to be similar to web and mobile? If not, what are the key differences?
- What are the different use cases for eCommerce stores in voice/how should they approach it?
- What's the future of voice?
www.emitrr.com
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
On this episode of Winning with Shopify, I get the chance to sit down with Shahram Anver, the co-founder of DataCue, the best Shopify tool that improves conversion and sales with upselling and related products. Engage your customers with a 1:1 personalized experience.
Tune in to hear us talk about why it’s so important to understand your data as a Shopify merchant.
Questions I covered:
- Can you start by telling us why personalization on Shopify stores is so important?
- Can you share any stats or research on this?
- How does DataCue work by using these personalization principles?
- Can you give us some examples of how using DataCue has impacted on the performance of your client's stores?
- Can you walk us through some of the ways that smaller Shopify stores can get started with DataCue?
- How do you know?
- And for those clients who are more established, are there any strategies that you can share that could be useful?
- Can you tell us a little about how the pricing works for Data Cue?
- If our listeners want to find out more about DataCue, what’s the best way for them to get in contact?
Topics:
- Datacue’s mission is to democratize data and make it easier for people to understand.
- Targeting the right customers to improve your conversion rate.
- Tracking the time customers spend looking at specific products.
- Why visiting a website is like “having a conversation” with the website itself.
- At what point Datacue would be useful to employ.
- Enticing customers with dynamic banners.
Quotes:
“It doesn’t matter where they land, but when they land you want to make sure that it’s optimized to show what they want.”
“If I had a thousand people coming and only five of them are clicking on a product, then I need to really care about those five people.”
“Most of our customers don’t have time...what they really wanted was for us to save them time.”
Resources:https://www.datacue.co
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Want Shopify to set you up for life?
Today I will be talking about setting up for an Exit strategy
We are going to discuss:
-
What do businesses sell for?
-
Add back schedule earnings
-
Sellers salary add back
-
What is Shopify Exchange?
-
Planning for exit:
The 4 pillars
- Risk
- Growth
- Transferability
- Documentation - Most important part - Monthly P&L - Transferability
ABOUT BRAD WAYLAND: Brad is an entrepreneur who began working in the online space in 2003. He has a wide range of experience in operating and marketing online businesses. Brad became friends with Mark the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor. Starting in 2003, Brad helped build an online business in the custom t-shirt industry into a multi-million dollar enterprise with 120 full time employees. In 2007 Brad began having success marketing more than just t-shirts and started building other eCommerce businesses from the ground up. By 2010 he started focussing more on investing in existing properties and less in starting from scratch. Over the last 10 years, Brad has built, bought, or sold over 50 this year alone web properties.
brad@quietlightbrokerage.com
https://www.quietlightbrokerage.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
UPDATE: Within 24 hours of getting off this interview Amanda messaged to say she got her first sale from a stranger!
Join an interview with Amanda Dillon who has just this week launched her new store. Learn what worked and what failed during her 9 month journey to launching her Shopify store.
I now call Amanda "Unstoppable Amanda". This women is on the road to success and she talks about her complete lack of online eCommerce, Marketing and Business knowledge. She discusses how she wasted half the year with the wrong advice and how she finally feels she is on track to making sales with her Shopify store.
If you want to join the program Amada is learning from join here: http://1000salesandbeyond.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Why does social proof matter?
- Social Proof Is Expected by Buyers
- Real-time Stats Are More Powerful and Authentic
- Social Proof Is Part of A More Human Internet
Ryan Kulp is the founder of fomo.com
Today we will discuss:
- Turn a visitor into a buyer
- AOV = budget
- Let’s talk about CRO
- why a competitive edge - is a brand
- Launch yourself, then your product
CRO for your Shopify store - Get more buyers and signups!
https://apps.shopify.com/fomo?surface_detail=fomo&surface_inter_position=1&surface_intra_position=2&surface_type=search
Cross Sell
https://apps.shopify.com/cross-sell
Shopify store analysis (profitability by pageview / etc)
https://docs.google.com/spreadsheets/d/1AQIrV9SBGMhmg4nWlfGQEBvQbwy0Vfk3p4U4xBfbp80/edit#gid=0
Blue ocean strategy
Yotpo/Fomo ebook https://www.yotpo.com/ebooks/yotpo-fomo-ebook/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Reconvert your sales into MORE sales!
Turn Your Shopify Thank You Page Into a Conversion Machine
Today we are going to talk about:
Increase sales and drive revenue. Turn one-time customers into returning ones.
Use our highly converting thank you pages to Re-Convert them right then and there.
RETENTION RETENTION RETENTION!
Get crucial info like customers' birthday & get them to subscribe for SMS, Messenger and push marketing.
Watch the interview and presentation HERE
https://www.stilyoapps.info/reconvert
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
7 Day Email Challenge:
https://justaskparker.com/7-day-email-challenge/
- Saving up to send emails -stale email addresses
- Subject Line is Overhyped
- Message Preview is Overlooked
- Creating emails that are too long
- Buying lists
- Sending too many emails
- Email Focuses on the Product, Not the Customer - Emails should serve the customer not the product.
- Not sending any welcome emails
- Email Address or From Name is "noreply"
- Email Offers No Value to Customer - Being Overly Promotional
- Email is Void of Personality
- Email Contains Too Many
- NO Calls to Action (CTAs)
- Dont have trust/customerservice options/reviews
- Email Contains a Personalization errors “FIRSTNAME”
- Skipping the Testing
- Not looking at your analytics - which work. Which don’t
- Email is Only Images Entire content doesn't appear if someone's settings are "images off"—and what happens if the image links break!
- Emails Miss Out on Power of Plain Text
- Emails are Sent Inconsistently
- Too Few Emails are Sent
- Unscubribe link
- Email Messages Overlap One Another
- Sending too many emails - Sending emails for more than 3 months if not opened. This can cause some email providers to automatically send you to spam.
- Email List is Never Segmented
- Emails Don't Follow Customer Behavior
- Required Login to Unsubscribe
- Logo too big
- Being Boring
- Not sending any emails
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
7 Day Email Challenge: https://justaskparker.com/7-day-email-challenge/
Unless you sell over 50 products you need to be doing more than promoting your products in emails.
You must segmenting your list ... but....
Don’t over think it - send at least 1 email to everyone
Sara - 2nd email is about fashion and what influencers are talking about
UV blocker - email ideas
- audience is cancer, lupus, sun, babies -
So I came up with healthy living, travel and summer being the main topics- people with skin cancel are looking for an umbrella because they plan to go into the sun!
Influencers can give you so many ideas for emails
Use the content calendar to plan your emails based on special event days. https://www.justaskparker.com/blogs/news/how-to-create-a-content-marketing-calendar
If you work with influencers make sure you MUST add that to the emails
Uv-blocker told me yesterday they found out a celebrity was snapped by paparazzi with their umbrella - make sure to put that in an email.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
https://justaskparker.com/7-day-email-challenge/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
I am calling this the month of email!
What you need in your emails and why?
Over 40 reasons why email should be at the TOP of your marketing task list
I have set up a free 7 day email challenge HERE
Every 1000 emails brings you in on average $700! Let's get you 1000 new emails!
-
Your system - lists and tags
-
Welcome emails
-
Weekly emails
-
Opt-in
-
Getting more signups
-
Wheel
-
Offers
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
What's standing in between you and success?
YOU!
Stop chasing bright shiny objects and FOCUS!
Here are some resources to get you on track to success.
Seth Godin talks about how you can live on just 1000 customers...
I always say only worry about your first 1000 sales, to begin with. Stop thinking about the 1 million dollars a year if you haven't yet proven your business at 1000 sales!
Resources I recommend:
- Get free access to 100 Sales & Beyond here:
https://www.1000salesandbeyond.com/SPECIAL-OFFER
- Social Media Influencer Summit
https://www.winningwithshopify.com/summit
- Workshops New York September
https://carolinebalinska.as.me/book-workshops
- Instasales Challenge
https://www.winningwithshopify.com/instasales-challenge
- Facebook Group
https://www.facebook.com/groups/WinningWithShopify/
https://www.instagram.com/justaskparker/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Nicole - Modrec - Coaching Call Session 3 Part 1
This episode includes:
Live Workshop Details
Abandoned Cart Emails
How to write a good email that works
Statistics and results
Email samples
Facebook Ads Retargeting
Why some Facebook Ad Agency doesn't work
Interest Groups
Facebook Retargeting Live Tutorial
Perfect Audience
LIVE WORKSHOP LINK
PERFECT AUDIENCE LINK
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
I cannot believe that this day has come, it is EPISODE 50 of this Podcast!
Keep listening I have 50 ways to help you get more sales!
I started this podcast originally to help small Shopify Store Merchants, merchants who were earning under about 20,000 a month. I know there are many great podcasts out there and I've had a couple of them invited here in my Podcast. however, what I found was while their Podcasts are brilliant. especially in high-level, I realize that these certain strategies and tactics are too early for most people especially to those who are in the early stage of their business.
So that's when I came to the conclusion that I had to release a podcast that was really only intended for Newbie merchants. So if you're just starting out, even if you've got a huge budget, but if you're just starting out or if you have been going at this for a while and you haven't hit that 10 20 30,000 a month yet, then this is definitely the podcast for you!
And right now, sitting at episode 50 I thought, how could I celebrate this occasion in the best way possible? I started this podcast to help as many people as possible. So I thought, why not give away five free sessions with made each of them for 50 minutes?
Listen to the full podcast and learn how to WIN a $300 worth value session!
Join the discussions and get the latest updates HERE
Follow me on Instagram
Check out my latest Online Courses (FREE+PAID)
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Kaila explains:
- Make sure to reach out to influencers that have the same aesthetic as your brand
- Give free products to influencers so they can create content for you
- Use a website that is easy to navigate
- Use pop-ups to get emails and build your email list
- Influencers would usually work with brands with products that they can use
- Experiment and do research with micro-influencers if you are starting out
- Don’t dictate the content to the influencer; Choose an influencer that makes their own content to make it more authentic
- Trust the influencer to create content
- In fashion, you can get a lot of influencers on Pinterest
- Infographics work really well on Pinterest
- Check with the influencer if you can reuse contents that they create
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
It's often said that more than half of new businesses fail. However, not all of these businesses need to fail. With the right planning, funding and flexibility, businesses have a better chance of succeeding. After more than 20 years in the industry and 15 years in online marketing, there is a constant issue that I see over and over that we will go through in this episode.
Few points we cover in this episode:
- The difference between offline and online business and why now is the perfect time.
- Why it's fine not to have technical skills to start an online business.
- Few things that HAVE to happen to make sure you succeed.
- Brutally honest reality that people need to hear
- Good News
Before the end of this episode, some of you might think and say that I am a terrible person and some might ask "How dare you?!" and there's a very good chance that I would lose a lot of listeners (And I'm okay with that).
Share us your thoughts about this topic on our Facebook Group: HERE
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Maggie is a Shopify Partner and SEO ecommerce specialist. She has been selling online since 2007 and evolved her SEO strategy with Google. Recently reached Google page #1 with a single blog post [and no marketing] within four days. She have done it again with her second blog post and run a free workshop on how it was implemented in her Facebook group.
- How to run sustainable SEO to give your online store protection from Google algorithm changes
- How to find best converting keywords [that bring buyers]
- How to critique your own website
- How to check if your website is Google ready [42 points checklist]
Where to put keywords
H1 titles
Internal links
Keywords within first 100 words
New page:frequent paragraphs. Make content skim-able. Heading tags for each paragraph
Images; Geotag- and Alt-tag. Google Photos
Blogpost
How to create a blog post that can help you get to Google page #1 in less than 30 days
Minimum keywords: 1500 to get into first page - 3000 words is great
How often?
Tools
SEO webpageanayler.com
Mobile responsive test google
Pingdom tools
Broken links deadlink checker
https://www.rockpapercopy.com/
CHECK OUT MY UPCOMING WORKSHOP WITH MAGGIE HERE
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today you will hear exactly how to really get sales with your Shopify store from our outstanding Facebook Ads and Instagram Ads Expert - Courtney.
She managed over 1.3Milion Dollars worth of Ad spent and have been getting amazing results for people with Facebook Ads and Instagram Ads and best of all she especially works for E-commerce stores.
What we cover in this session:How Courtney got started in the field of Online MarketingWhy some Entrepreneurs don't get good results on Facebook Ads?
Understanding and Properly Setting Up RETARGETINGSome tips and TricksLive FREE Workshop
And so much more!!
Courtneytarrant.com
Carolinebalinska.as.me/fb-retargeting-ads
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Learn from what I teach my clients. Nicole from Modern Recreation is working hard to build a successful business.
What we cover in this session:
Checkout icons that help with your conversions.
Creating Videos that get traffic to your site.
How to make videos “face to camera” if you have NEVER made a video before.
The tricks to making videos that get interactions.
How to use Youtube to get people to love your brand.
How to use Influencers on YouTube.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
If you are looking for more sales then this is the way to go!
In this episode, I interview Alex from Travel Fashion Girl.
Influencers can help you get MASSIVE sales!
Check out this full interview and 17 others for free at www.winningwithshopify.com
Your eCommerce store can make money without ads too!
This week 2 of my clients made a lot of sales without spending a fortune on ads. You can too!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Why are you not getting sales? Why are you not getting results?
Stop procrastinating! Here is the SIMPLIST step-by-step guide to getting more traffic FAST!
In under 2 hours, you can be getting repins! Just like I did live on this recording.
- Profile - Use great keywords
- Boards - Organize them
- Create 3 pins - Talk BENEFITS!
- Title, Description and #Hashtags
- Re-pin!
IT'S THAT SIMPLE!
Check out the "gifting"/"must have" pin ideas here
To get more out of Pinterest watch this free webinar with our Pinterest Advisor Nina: Watch here
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
There are great people helping Shopify stores and there are bad ones.
Here are the things to watch out for when deciding on where to turn.
There are a few key facts that separate the real from the fakes. In this episode, I will share 3 things to watch from fraudsters and 3 great companies I know are there to help you succeed!
Check out the new program: https://www.1000salesandbeyond.com/diamond-program
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Nicole - Modrec - Coaching Call #2 Part 1 of 2
This episode includes:
How much work do you need to put into your site?
Subscription model eCommerce store
Selling with a 1-month delay between order and delivery.
Abandon cart emails that SELL
Retargeting ads that work.
Perfect Audience code: http://www.perfectaudience.com/?ref=eafb83fd
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
We have a very special guest today,
her name is MaryLou Kayser from thebookrevolution.com
She facilitates high-end leadership workshops with business owners and culprit executives who are seeking answers to the questions about how to lead effectively and compassionately.
Listen in as we discuss things about Leadership, book writing, business coach, and so much more!
If you love what you do and you're passionate about your business, then this episode is best for you!
Recommended Books to read:
The Big Leap by Gay Hendricks
The Million Dollar One Person Business by Elaine Pofeldt
Also check her Podcast here: maryloukayser.com
Get more information about a Podcast where I'll be on here: http://playyourpositionpodcast.com/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
It's not how about how much money I make you in the first few weeks but about how much I saved you in the first few weeks.
Are you not making $20,000 a month yet? Then, these are the Podcast you need to be listening to!
How to Influence & Persuade Your Ideal Customer to Purchase?Please sign up for the actual Webinar that I've got coming up about how to understand the psychology of buyers
JOIN MY FREE WEBINAR HERE
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
I love telling you about the new and most useful apps in the market. if you have anything to do with manufacturing at all, then you need to listen in today because this episode is definitely for you.
Joining us today is Chris Jacobs, he is from Katana and he's in charge of customer success.
Dodge major challenges that come up with growth and scaling through an easy adoption of this new and amazing platform.
Sell, make and ship - all from a single dashboard
JOIN THE FREE WORKSHOP HERE
https://carolinebalinska.as.me/katana-workshop
https://katanamrp.com
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
After 13+ years in online marketing, I have seen it all!
Now with Mailchimp not an option, I want to show you my #1 choice and it's FREE!
This episode is full of great advice even if you already have an email service you like.
Rytis Lauris is the co-founder at Omnisend and is now on our advisory board at Just Ask Parker.
Omnisend is so much more than email, they offer SMS, messenger abandon carts and push notifications. While offering the most beautiful email templates on the market.
MailChimp Migration Resource Hub for Shopify Merchants:
https://www.omnisend.com/resources/migration-from-mailchimp/mailchimp-resources/
Upcoming Event:
https://www.eventbrite.co.uk/e/3-steps-to-making-a-profit-with-your-ecommerce-store-tickets-59996422916
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
I am a true believer in making the most of EVERY second! I have seen the difference between being productive and not being productive.
Join us in today’s podcast as we get into more details on how you would be able to maximize your day at work, with my special guest Robby Macdonnel - CEO of Rescue Time.
In this episode you will learn:
- How to Implement the right tools that can help your business
- Secrets to be more successful in productivity
- A realistic understanding of time
- Stay aware of work patterns and start working for positive changes
- Finding a balance between your life and work
Join our challenge! Download rescue time- come into the FB group and tell us what difference it makes in your business!
DOWNLOAD THE APP NOW: http://www.rescuetime.com/winningwithshopify
JOIN OUR CHALLENGE OVER AT OUR FB GROUP: https://www.facebook.com/groups/WinningWithShopify/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today I have our new Pinterest Advisor for Just Ask Parker Nina Kolari from Profitable Pins.
This session is jammed packed with so much great information with easy step by step instructions.
In this episode you will learn:
- How to get $1200 worth of traffic a month for FREE
- What boards you need to create
- What types of pins work best
- How to get more traffic
- How to setup your account the right way
- Group boards
Nina talks about her ecommerce client who almost instantly started getting 40 visitors a day from having a proper Pinterest campaign. That client is saving at least $1200 A MONTH!
JOIN THE ONLINE PINTEREST WORKSHOP HERE!
10 step checklist is at: https://profitablepin.com/pinterest-tips/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Here are some WOW marketing techniques you can use in your business!
Tatiana is a Shopify merchant just like you... She's ready and raring to go, but just doesn't know what to do with some areas of her business.
This is a 3 part series. Tatiana asks the burning questions everyone wants to know.
Get the checklist here: https://www.justaskparker.com/pages/podcast-ep-34-getting-started-the-questions-everyone-asks-part-3-of-3
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Here is part 2 of the burning questions all merchants have when starting out! Tatiana is a Shopify merchant just like you... She's ready and raring to go, but just doesn't know what to do with some areas of her business.
This is a 3 part series. Tatiana asks the burning questions everyone wants to know.
Get the checklist here: https://www.justaskparker.com/pages/podcast-ep-33-getting-started-the-questions-everyone-asks-part-2-of-3
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today I bring you Tatiana. A Shopify merchant just like you... She's ready and raring to go, but just doesn't know what to do with some areas of her business.
This is a 3 part series. Tatiana asks the burning questions everyone wants to know.
Get the checklist here: https://www.justaskparker.com/pages/podcast-ep-32-getting-started-the-questions-everyone-asks-part-1-of-3
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Validation is key! Today I discuss WHY you need to validate your business and I provide 10 ways to validate your idea!
You may believe you have the best idea and no-one else is doing it. But it may not be for the reasons you think.
Check if you are actually going to get sales.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Not getting sales? No one cares about your brand? You feel like everyone else is getting results but your aren't....
Maybe it's you! What have YOU done in the last week to get sales?
Stop waiting and start doing!
Today I bring you an example of a client who is getting amazing results in only weeks from taking the right action!
She has gone from no-one caring to RAVING FANS! It's only just begun for her and you can do exactly the same! Here is what she did....
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Email marketing is not dead!
In this session I cover 3 important mistakes you are definitely making!
1. Buttons 2. Distractions 3. Benefits to buy
WEDNESDAY 6TH MARCH2PM NEW YORK | 7PM LONDON | 11AM LOS ANGELES I'll cover the following: ✅opt-ins
✅welcome emails
✅regular emails
✅abandon cart emails
✅sale confirmation email
✅after sales emails
✅members emails
JUMP IN ASK QUESTIONS AND LET ME HELP YOU TOO!
We will be moving fast and covering as much as possible!
You haven't seen a session like this so don't miss it!
Make sure to mark yourself as "going" or else you will miss the start time!
SAY YES HERE
I hope to see you there!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
You will learn a ton from hearing exactly what Nicole has done wrong and right along her journey.
Nicole explains how implementing some of Caroline's suggestions from a personalized "Website Audit" has already increase sales for Nicole.
In this episode you will hear Caroline provide a coaching session. Taking Nicole through exactly why her sales didn't start with success.
Listen up, take notes and jump in the FB group if you have questions!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Here is yet another option you need to take action on BEFORE running FB ads! I am constantly being told the next FB ad will work..... HELLO PEOPLE.... Facebook ads are not magic! Here is something that can be the winning strategy and get you those much needed sales....
Arlen offers a very unique way to build a "sales force" of raving fans!
BONUS for Just Ask Parker new and present clients: We will set this up for you for no extra credits!
Check it out at: www.getosi.com
Feedback survey www.getosi.com/feedback
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Learn from other peoples mistakes! Today I am discussing the normal mistakes many people make when starting out with their Shopify store.
These are some of the common mistakes I see which are part of the reason you are not getting the sales you want!
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
With over 20 years experience in email marketing Tink Taylor Founder & President of the dotDigital Group (dotmailer), is here to talk about the key to email marketing. He explains how so many people are getting it so wrong yet still making money and how your open rate just doesn't matter when it comes to successful email marketing.
Learn how to set up ONLY 1 automation a week and how this can quickly turn your email automation into a huge success.
Tink teaches us how just "doing email" is really all it takes! It's not rocket science and the difference between making money and not is taking action!
People need 7-14 touch points to decide to buy from you. By emailing these people you are more likely to turn these leads into buyers! Best of all this costs you NOTHING extra!
RESOURSES MENTIONED:
https://learning.dotdigital.com/resources/report/hitting-the-mark-2018/
https://phrasee.co/
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Disclaimer: This is NOT talking about all FB ad agencies! Just most!
In this episode I uncover the fraud going on in most Facebook Ad agencies and teach you WHAT to look out for, what to ask and how to make sure this NEVER happens to you!
I have seen this HUNDREDS of times! Merchants paying monthly fees to so called experts who don't deliver ANY results and don't even ask how it's going!
A simple question that they should be asking is: Are you converting our leads into sales???? The bas ones don't ask this!
At Just Ask Parker we say NO to 95% of people who ask us to set up Facebook ads. Listen to find out why and what we do before letting merchants run FB ads.
I mentioned that you MUST listen to Chase's interview in the Free Shopify Merchants Influencer Summit. Get access here for free >>> www.winningwithshopify.com/summit
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
NOTES: Customer Journey Graphics https://www.justaskparker.com/blogs/news/grow-sales-by-53-with-a-customer-journey-strategy
After seeing hundreds of Shopify Merchants and the mistakes they are making, Caroline has put together the 5 reasons Shopify Stores fail. And All have to do with the MERCHANT!
Take control and be successful in 2019. You can have the business and the life you want. Just it takes getting the right advice to do it right.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Caroline discuses 3 mistakes she see's being made by 99% of her Just Ask Parker clients. THESE issues is what is stopping you from getting sales.
It's easy to blame a lack of sales on a million things.... And yes it's likely you need more than this to fix your sales conversion issue, but just take it right back to basics. Fix these 3 issues first.
If you are looking to make your first 1000 sales then get working on what is stopping people from adding your products to cart in the first place....
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Paul Kahn from Upfluence.com is part of the Social Media Influencer Summit for Shopify Merchants. He brings you the key strategy to working with Influencers to help you get more sales during special event days and the holiday season.
Here is the first 15 minutes of his presentation. To get the rest signup at www.winningwithshopify.com
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
For more information about Uz go to
www.sfdigital.co.uk
Here are a couple of recent blog posts which were published on SEM Rush:
Local Video Marketing
90-Day Video Marketing Challenge
And for more podcasts go to:
http://justaskparker.com/podcast
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Chase Fisher the Founder @ Blenders Eyewear is here today sharing his secrets to 1 million sales a year. In this session we share the first 10 minutes to an outstanding interview in which Chase doesn't hold back with his tips and tricks to how he went from 10 sales to now over 1 million sales a year.
Chase is a very successful Shopify merchant and he attributes a large part to influencers and social media. Even the ads run by Blenders Eyewear are now created by their influencers.
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Learn how setting up a VIP program can add 10-20% to your profits on auto pilot. We have Alex McEachern from Smile.io here to help explain the power of using a VIP program.
Whether you are drop shipping or selling your own unique product you can use a VIP program to grow your customer base and build a tribe of raving fans and get customers coming back time and time again. Setting up a VIP program and growing your community differs between drop shipping and unique products so find out which way you can make it work for you.
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This 3 Day Online Summit Has Been Created For Shopify Store Owners
Todays guests are Michael Jackness of Ecomm Crew, Mike of Glambassdor, Christy the legal expert and David Duncan or Brandsnob.
www.winningwithshopify.com
HIGHLIGHTS INCLUDE:
- Learn the $17k pre-launch strategy from one of our speakers who nailed it
- Holiday season! How to get influencers to promote your products
- Are your products right for influencers?
- How one Shopify merchant gets 1 MILLION sales a year using Social Media Influencers
- How to spend nothing using the gifting strategy
- Why using Micro Influencers is now the #1 strategy for merchants
- How to get you offer inside your potential customers Apple wallet BEFORE they even buy!
- How to work with influencers for free
- How to choose the best influencers for your brand
- The TRUTH on the results eCom stores get from influencer promotions (what others won’t tell you)
- A list of influencers you can work with immediately
AND MUCH MORE!
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Learn the right way to do drop shipping. Whether you have started a business already, or just starting out, in this episode you can expect to learn exactly what to do to make sales and profit from day one.
There are a lot of people selling the dream while taking photos in front of "their" lamborghini's.... Anton doesn't give you a get rich quick scheme, he is all about the long game, and getting every aspect right to create a successful business you can manage and make money from.
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Caroline discusses the Social Media Influencer Summit for Shopify Merchants winningwithshopify.com/summit
Learn the 5 steps to working with influencers.
Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Don't forget to signup for the free summit Social Media Influencer Marketing Summit for Shopify Merchants at www.justaskparker.com/summit.
Today Kurt Elster, the host of The Unofficial Shopify Podcast shares his in depth knowledge on the real issues you need to think about when it comes to more sales conversions. Forget everything you have heard about needing to spend thousands to get it right, Kurt explains that most of it is right in front of you. He compares ecommerce sites such as Amazon and Walmart to explain just what you are getting wrong and how to turn that lead into a buyer.
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Matt Bird from 1800pr.com discusses winning PR strategies for your Shopify store. Whether you are wanting to be the face of your company, or if you just want your company's light to shine, Matt discusses all options. In this episode Matt also discusses the link between SEO and email marketing when it comes to your PR. "I'm gonna say this, I'm going to say probably 99 percent of businesses missed their pr opportunity because they just don't have the time. They'll get to it later and then the time passes and that news becomes old news. It's like, oh shoot, I should've put press release out on that." www.justaskparker.com for the transcript and show notes. Support the show (https://www.facebook.com/groups/WinningWithShopify/)
If you are still not sure what to sell or not sure if you're selling the right products, Michael takes you through how he has chosen his last 3 niches, based on 2 existing businesses he has. Get the full transcript and show notes at: https://justaskparker.com/podcast Michael teaches you how with a little bit of effort, the simple way to take it to the next level and how this can make a huge difference to your sales. This is not rocket science, but it all about having a stragety, a plan to build a business.
Show notes: Catch Michael on his podcast Ecom Crew His brands: wildbaby.com, tactial.com, icewraps.com & colorit.com Mike's Recommended Apps Rewind - Backups | One Click Upsell | Zipify Pages https://www.shopifyinfluencermarketingsummit.com Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Today I have Jemma Porter here. Over the past six years she has been a copy writer for brands such as Tommy Hilfiger, Zalando, Boden, Louis Vuitton and Mothercare. Get the full transcript and show notes at: https://justaskparker.com/podcast Each brand has their own way of selling and today Jemma will explain how she must create product descriptions based on the brands personality. Jemma teaches you what is important and why, she explains product descriptions, your about page and refunds page. Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Pinterest offers Shopify store owners the ability to get THOUSANDS of new leads daily without spending a cent! Pinterest has told us over 200 million searches are happening monthly on Pinterest. Get the full transcript and show notes at: https://justaskparker.com/podcast Kathryn will teach you that Pinterest is a powerful search engine that offers your potential customers a chance to see your products. In this jam packed interview Kathryn covers everything you need to know about setting up a successful Pinterest account. You can have a million views on your products within months and with the help of the Pinterest community you can be selling more and growing your "raving fans" list. Learn which products you need to promote more often, how to create images and what all those data points mean. Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Holly Cardrew from Pixc is here today to explain how just by editing and taking better images you can increase conversions by 20% and lower your return rates. Holly is the founder of the app Pixc and she created this app after realising just how important images are for an ecommerce store. Get the full transcript and show notes at: https://justaskparker.com/podcast Holly answers all the questions you have about product images. Find out about sizes, shapes, photo backgrounds and the number of images you need per product. Support the show (https://www.facebook.com/groups/WinningWithShopify/)
So many Shopify store owners try facebook ads and fail after being told throw $5 a day at it for $100 a day returns.... Well most have worked out it doesn't work like that! Here are 8 very important tips before expecting a high ROI from your Facebook ads. Get the full transcript and show notes at: https://justaskparker.com/podcast Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Chloe Thomas from eCommerce MasterPlan is sharing the strategy she uses for building a successful store. Today she covers: The 1 spreadsheet you can't live without and a great free place to get free traffic and well as many other tips and tricks. Chloe is holding the eCommerce MasterPlan Virtual Summit 2018. For free access visit: https://academy.ecommercemasterplan.com/p/ecommerce-masterplan-virtual-summit-2018/?affcode=91994_9ggxihnp Get the full transcript and show notes at: https://justaskparker.com/podcast Support the show (https://www.facebook.com/groups/WinningWithShopify/)
On today’s show I interview the eCommerce beauty branding master Rafael Romis. He discusses the “The Unicorn Principle” aka: A path to unlocking the unique value and brand proposition every company has that makes people give a damn. Get the full transcript and show notes at: https://justaskparker.com/podcast Selling online is not always as simple as people like to make it out to be. If you don’t have that "WOW new shinny object’ then you need to create it….Learn the tricks that the WOW brands use. Rafael has worked with HBO, Disney and Gloss, and he knows a thing or 2 about growing a brand online... We discuss working with influencers and how to stand out. Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Setting up shop could never be easier than with Shopify, but now we have to get the sales! Understanding where your audience and what they want is is KEY. Caroline walks you through 3 ways to research your business to help you get more sales. Get the full transcript and show notes at: https://justaskparker.com/podcast Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Why you only need to worry about your first 1000 sales now. The statistics you need to know to building your business. Why you should use Amazon's strategy in your own business. The first thing you need to do to get sales today. Get the full transcript and show notes at: https://justaskparker.com/podcast Support the show (https://www.facebook.com/groups/WinningWithShopify/)
Andrew Allemann is leader in the field when it comes to domain names. Andrew is the owner of DomainNameWire.com and in this episode I ask him everything you will ever need to know about your website URL. Learn how to get more traffic to your site just by buying a few more domain names! You will also learn all about the importance of choosing the RIGHT domain! AND how is it NEVER too late to change it. Get the full transcript and show notes at: https://justaskparker.com/podcast Support the show (https://www.facebook.com/groups/WinningWithShopify/)
This is the biggest data privacy change to effect ecommerce stores in history and you could be fined MILLIONS if you get this wrong! Don't get fined due to your lack of understanding. Jodi Daniels of Red Clover Advisors explains General Data Protection Regulation in simple terms to help you get this right today! Get the full transcript and show notes at: https://justaskparker.com/podcast Support the show (https://www.facebook.com/groups/WinningWithShopify/)