Marketing Speak: Recent Episodes
Stephan Spencer
Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
Kevin Indig dropped mind-blowing insights on Marketing Speak about how AI is reshaping everything we know about search and marketing. His exclusive user study reveals that Google's AI overviews are causing click-through rates to plummet by more than half.
But here's the counterintuitive truth: To compete with AI, you need to become MORE human, not less.
Kevin's research shows that users now apply a two-step filter: trust BEFORE relevance. This means your brand recognition and authenticity matter more than perfect SEO.
As someone who grew Shopify, G2, and Atlassian, Kevin knows what works. His Growth Memo reaches 18,400+ subscribers with cutting-edge insights like these.
Don't get left behind in the AI revolution. Listen to episode 506 now!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/506.
🎯 Most entrepreneurs struggle with selling because they feel "too salesy" - but what if selling could actually be joyful?
My latest Marketing Speak guest, Lisa Bloom, has cracked the code. After 15+ years as a story coach, she's helped hundreds of entrepreneurs sell naturally through authentic storytelling. One client made two sales at a single networking meeting, covering her entire program investment.
Lisa's secret? The right stories do the selling FOR you. When you share specific experiences, people start asking, "How can I work with you?" instead of you having to pitch them.
Ready to transform your sales approach? Listen to episode 505, where Lisa reveals the seven stories every business needs.
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/505.
From laid-off architect to 1.5M YouTube subscribers and $415K Kickstarter launch—Pat Flynn's journey proves that authenticity beats perfection every time.
His secret? The "just-in-time learning" approach helps you avoid information overload while accelerating skill acquisition. Instead of consuming everything "just in case," Pat teaches focusing only on what's needed for your next step.
This strategy helped him launch a physical product (SwitchPod) with zero manufacturing experience and create a YouTube Shorts channel that hit 1 billion views in under a year.
Most powerful takeaway: "There's no unique messages, there's only unique messengers."
🎧 Discover Pat's complete roadmap for building genuine connections that no AI can replicate in this latest Marketing Speak episode!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/504.
🎯 The #1 mistake local service businesses make with their websites?
Copying their competitors.
Greg Merrilees just shared this game-changing insight on Marketing Speak: "You don't know what's working on their website and what's not. Why copy them?"
Instead, Greg's Studio One Design uses a systematic approach:
→ Deep competitor analysis (to differentiate, not copy)
→ StoryBrand framework for messaging
→ Custom mood boards for brand positioning
→ Location-specific SEO strategies
The result for one landscaping client? Tripled inbound calls and premium-quality leads.
This episode is packed with actionable strategies that work for ANY local business ready to stand out in a crowded market.
Full case study breakdown in this episode!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/503.
After 20 years transforming technical B2B brands into compelling stories (and winning awards alongside Bloomberg and National Geographic), Molly St. Louis reveals why traditional PR is dead—and what's replacing it.
In this Marketing Speak episode, discover:
- How to create your brand's "Marvel universe"
- Why 500 engaged views beat viral content every time
- The entertainment secrets that make technical content irresistible
From actor to award-winning content strategist, Molly shares the counterintuitive approach that helped her clients stand out in crowded markets. Transform your technical content now!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/502.
From $250K in debt to 3 seven-figure companies—discover the exact marketing formula that transformed Garrain Jones from living in his car to commanding six-figure speaking fees worldwide! 💰
In today's game-changing episode of Marketing Speak, bestselling author and master brand builder Garrain Jones reveals:
✅ The "Viral Vulnerability Framework" that generated 2,000 likes and 500 comments in 20 minutes
✅ How to convert your personal story into a scalable 7-figure business model
✅ The "Artist Power Method" for instant brand differentiation in saturated markets
✅ Why his first authentic post led to celebrity DMs and million-dollar opportunities
Garrain's book Change Your Mindset, Change Your Life isn't just inspiration—it's a masterclass in personal brand monetization. Learn how he built a business empire on authenticity while others struggle with fake personas.
🎯 This episode shows you EXACTLY how to:
- Turn your biggest failure into your most profitable asset
- Create content that magnetically attracts premium clients
- Build a value ladder from $20 books to $50K corporate contracts
- Use strategic vulnerability to dominate your market
This isn't typical marketing advice. This is your blueprint if you're ready to build an authentic brand that prints money. Listen now and discover why vulnerability is the new competitive advantage in marketing!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/501.
MAJOR SEO SHIFTS HAPPENING NOW: "AI cannot write about experiences," I explained to John Jantsch on his Duct Tape Marketing podcast. I had the pleasure of sharing how Google's updated E-E-A-T principles now emphasize genuine experience over credentials, and offering practical strategies to future-proof your digital presence.
We discussed content pruning techniques that quickly boost rankings and voice search optimization that prepares you for what I call "the Star Trek computer future"—approaches that will position you far ahead of competitors. Listen to our conversation now!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/500.
Imagine scaling your business — not through force or burnout — but by mastering your energy and channeling universal intelligence.
This week on Marketing Speak, meet Jennifer Lyall, intuitive business mentor and creator of the Thrive Client Attraction System.
Jennifer reveals how she transformed from an exhausted entrepreneur to a magnetic force of abundance and flow by tapping into her intuitive gifts and clearing the energetic blocks that held her back. Tune in now to unlock your intuitive power and activate your next-level success!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/499.
Is your brand suffering from an identity crisis? It could be costing you millions. In this eye-opening conversation, branding expert and existential marketing therapist Mordy Oberstein breaks down how brands lose their audience, not from bad design, but from disconnecting from their core identity.
He shares insights on how to unify brand and performance marketing, discusses how Jaguar and Wix mishandled brand pivots, and what Coca-Cola got right in their recent redemption arc.
If you’re a business leader, CMO, or agency pro looking to build a brand that resonates (and converts), this one’s a must-listen. Tune in! 🎧
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/498.
Lost $1M, rebuilt everything, and then helped his wife overcome severe depression and PTSD. Mike Zeller's journey from financial devastation to pioneering trauma-informed leadership is a masterclass in resilience and innovation.
His insights on combining cutting-edge biohacking with deep emotional healing transform our thinking about peak performance.
Key learning: Traditional success metrics don't matter if you're carrying unresolved trauma. Learn how to identify and release these blocks to unlock your true potential in this Marketing Speak episode.
🎧 Listen now to discover:
- The neuroscience of trauma and business performance
- How NAD optimization can transform your energy levels
- Why emotional intelligence is the next frontier in leadership
Ready to transform your leadership? Listen now!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/497.
🔍 Google has shifted from link-based metrics to complex brand signals and user intent. In Marketing Speak, Dr. Pete Meyers, Principal Innovation Architect at Moz, reveals why some sites seem immune to algorithm updates while others struggle. With his decade-long MozCast data, he explains how brand authority has become increasingly critical in 2025's SEO landscape.
His research shows that sites with aligned brand signals are cushioned from updates like helpful content, while those with mismatched metrics face penalties. Listen now to understand the deeper patterns shaping search success beyond basic optimization tactics. 🎧
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/496.
Productivity isn’t just “doing more”; it's accomplishing what truly matters with mindful intention and strategic focus. Productivity guru Tiago Forte joins us in this episode of Marketing Speak to share his PARA method for effortless organization. He shares his insights on using intuition in business, combating information overload, and the inherently creative process of knowledge work.
Tiago Forte is a global authority on productivity. He has guided thousands worldwide to successfully leverage timeless principles and cutting-edge technology to accomplish revolutionary productivity, creativity, and personal effectiveness changes. He has lent his expertise to renowned organizations like Genentech, Toyota Motor Corporation, and the Inter-American Development Bank. Featured in The New York Times, The Atlantic, and Harvard Business Review, Tiago Forte is a true luminary in the productivity space.
Don't miss the game-changing lessons that will transform your approach to productivity!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/495.
Are you still doing SEO like it's 2005? 🤔 In this episode of Marketing Speak, I sat down with Eli Schwartz, a pioneering SEO strategist who has transformed the search strategies of industry giants like WordPress, Coinbase, and Shutterstock. Eli shares his groundbreaking perspective on why traditional keyword-focused SEO is becoming obsolete in the age of AI and how understanding genuine user intent has become the cornerstone of successful search strategy.
Through compelling examples and real-world case studies, he reveals why companies like Amazon dominate search not through keyword optimization, but by building products that truly serve user needs. The conversation delves deep into practical approaches for validating whether SEO makes sense for your business model, exploring innovative content angles that capture specific market niches, and implementing scalable, programmatic SEO solutions that drive real results.
Whether you're struggling with traditional SEO approaches or seeking to build a more robust search strategy, Eli's framework for product-led SEO provides a clear path forward in an increasingly complex digital landscape. His discussion of how AI is reshaping search behavior and why mid-funnel optimization is crucial will help you stay ahead of industry trends and adapt your strategy accordingly. Tune in now!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/494.
We're excited to bring you an insightful conversation with Dan Sullivan in this Marketing Speak episode. Dan is a visionary entrepreneur, strategic thinker, and the founder of Strategic Coach, where he's helped thousands of entrepreneurs transform their businesses through innovative marketing and strategic thinking. With deep expertise in reverse engineering success and understanding market dynamics, Dan shares his unique perspective on how technology, human behavior, and market forces intersect.
In this episode, Dan delves into the crucial relationship between marketing strategy and technological advancement. We explore his groundbreaking "Who Not How" concept and its application to modern marketing teams. Dan also shares fascinating insights about measuring marketing success, understanding client metrics, and the evolution of search engine optimization from its early days. Tune in!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/493.
🚀 AI is not here to replace you—it’s here to replace those who don’t use it.
Businesses that fail to integrate AI-driven solutions into their workflow are at risk of losing a competitive edge. In the latest Marketing Speak episode, Lior Weinstein, serial entrepreneur & fractional CTO, reveals how companies can future-proof operations, streamline efficiency, and replace outdated SaaS with custom AI solutions.
Discover how AI agents can:
✅ Automate meetings & workflow
✅ Optimize business operations for speed & cost-efficiency
✅ Replace costly SaaS tools with in-house AI solutions
This episode is a must-listen if you want to stay ahead of the curve. Tune in now! 🎧
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/492.
From selling toys at flea markets with his last £20 to building multiple million-dollar businesses, losing it all, and rebuilding again - this Marketing Speak episode with Peter Sage reveals the mindset secrets that turn business challenges into opportunities for growth.
Peter is an accomplished entrepreneur, author, and transformational educator with a wealth of experience. He has built over twenty companies and advised top global entities like Google and NASA. He dives deep into the essence of lasting mindset change, a journey he furthered during his 15 years working with Tony Robbins.
He also recounts his surprising imprisonment and how he embraced it as an opportunity to serve others, which led to his impactful book, The Inside Track. This episode unfolds like a riveting movie as we discuss the profound lessons learned from adversity, the importance of emotional maturity, and the universal quest for growth and cooperation. Tune in!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/491.
When Cyrus Shepard took a $15/hour job as a Google quality rater, he discovered something fascinating: Google's recent updates aren't actually about "helpful content" - they're about eliminating over-optimized websites, even when they provide valuable information.
In this illuminating Marketing Speak episode, the former Moz SEO lead explains why traditional optimization tactics are becoming toxic and how to adapt. Drawing from his experience analyzing thousands of websites through recent updates, Shepard shares why brand authority has become the new key to SEO success and why even small companies can build enough brand recognition to protect themselves from algorithm updates.
Most importantly, he reveals what's actually working in 2025 - and it's not what most SEO experts are teaching. If you're wondering why your traffic has plateaued or dropped despite following best practices, this episode is a must-listen!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/490.
The difference between a story that sells and a fortune-less fable? Purpose. In this game-changing Marketing Speak episode, Caroline Onyedinma reveals how she transitioned from translating complex tech concepts in corporate boardrooms to helping experts transform their everyday experiences into million-dollar messages.
After nearly two decades in software development, Caroline cracked the code on something even more valuable than programming languages: the ability to turn any moment - from breakfast conversations at the Burj Al Arab to supermarket shopping decisions - into stories that drive consistent 6-7 figure revenue.
Discover her unique approach, which combines the Story-Sway-CTA framework to turn mundane moments into magnetic content and attract and convert "deluxe lurkers" (7-8 figure decision makers who silently consume your content).
Ready to transform your expertise into stories that sell? Tune in to learn how to build your own story bank that converts while you sleep!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/489.
Think you need to be a celebrity or have a massive budget to go viral? Think again. In this Marketing Speak episode, Brendan Kane shares how he helped transform ANY brand to go viral.
Brendan's data-driven strategies have generated 60 billion views and 100 million followers across platforms. After analyzing 10,000 hours of viral content, he's cracked the code on what makes content spread - and it's not what most marketers think.
His secret? It's not about having amazing ideas—it's about understanding the science behind viral content. Brendan reveals his agency's framework for generating billions of views and the critical mistakes that keep good content from reaching a wider audience. He also breaks down the specific elements that make content spread, and they're not what you'd expect.
Plus, he shares real case studies of brands that went from zero traction to millions of views using his methodology. Stop guessing what works and start using data-driven strategies that deliver results. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/488.
Elevate your business to new heights with Jay Samit, a former NASDAQ CEO and bestselling author who has turned $0 budgets into multimillion-dollar successes.
In this Marketing Speak episode, Jay emphasizes the importance of identifying a niche in social media marketing, pairing it with daily goal-setting and review practices, such as creating and prioritizing a to-do list, to ensure continuous personal and professional growth.
Jay’s philosophy that “disruption isn’t about what happens to you; it’s about how you respond” is a powerful reminder that we have the tools and the power to turn challenges into opportunities.
Discover his unique approach to leveraging AI and strategic partnerships to drive massive growth. Don’t miss these actionable insights—tune in now!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/487.
Feeling stuck with launches or any other marketing tactic? Ask: What aspects of this task excite me? How can I focus on those to make the process more enjoyable? Embrace what feels natural. In this Marketing Speak episode, we're diving into insights from marketing expert Milana Leshinsky, a business strategist and the brain behind the Marketing Mojo method card deck and Coaching Genie software. Milana's unique journey from music teacher to marketing expert lends her a fresh perspective on how entrepreneurs can transform their relationship with marketing.
In this episode, Milana delves into the deep connection between childhood experiences and marketing, revealing how negative beliefs formed early in life can impact one's business endeavors. Milana introduces us to the power of EFT (Emotional Freedom Technique) and how it can be used to break through marketing blocks, making the daunting task of promotion feel more natural and authentic.
Whether you're struggling with the fear of being on camera, feeling overwhelmed by the complexity of launches, or just need a fresh, intuitive approach to your marketing, this episode offers valuable insights and strategies to help you get unstuck and thrive. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/486.
What scent, fabric, or vacation spot embodies your brand? In this week's Marketing Speak episode, think tangibly as a brand as Juliet Wright, a global branding strategist with a fascinating journey from darkroom photography to leading a full-service creative agency, shares her unique approach to branding. She emphasizes the importance of continuous improvement, cohesive brand identities, and using sensory elements in design to transform elements like fonts and colors into a trust-built tapestry.
Juliet's passion for finding "better ways" to do things drives her to simplify complex ideas, challenge norms, and seek small yet impactful improvements. Discover how she uses tools like the YOS (Your Original Source) assessment and personality insights to understand and accelerate client processes deeply. We'll also explore the role of brand consistency, the power of pre-written messages, and the influence of immersive experiences.
Join us as Juliet opens up about overcoming personal challenges, her transformative experience in Miami, and how she helps clients unify their brands through a common purpose. Don't miss this episode packed with strategies to enhance your brand's authenticity and connection with your audience. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/485.
Experimentation drives innovation. In this Marketing Speak episode, we dive deep with Jason Hennessey, CEO of Hennessey Digital, as he shares his innovative journey in the SEO landscape. With over two decades of experience reverse-engineering Google’s algorithms, Jason discusses his experimental strategies, including the use of AI-generated content and multilingual approaches that have significantly boosted traffic and revenue.
You'll hear about his business philosophy, emphasizing transparency and financial reinvestment, as well as his successful marketing maneuvers, like the "free book strategy" aimed at generating substantial recurring revenue. Jason also reflects on scaling his agency, his speaking engagements worldwide, and the unique challenges he faced along the way. If you're interested in scaling your business and staying ahead in the SEO game, definitely check out Jason's pioneering methods!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/484.
In this Marketing Speak podcast, we delve into the pressing issue of burnout in the workplace with our esteemed guest, Ana Melikian. This episode explores the negative impacts of working to exhaustion and emphasizes the importance of creating optimal conditions for sustainable performance. Ana Melikian shares her own transformative journey through battling cancer and how it reshaped her approach to work and life.
We discuss the differences between burnout and overwhelm, the systemic causes of burnout within organizations, and practical strategies to foster mindfulness, rest, and effective performance. Ana introduces helpful frameworks and assessments, like the P.I.E. method and the Maslach Burnout Inventory, to boost self-awareness and organizational health. You'll also hear about the power of aligning work with core values and the significance of interdependence for achieving greater outcomes.
Tune in to learn how to recognize the warning signs of burnout, implement proactive changes, and harness the power of rest and reflection to thrive both personally and professionally. Don't miss this opportunity to equip yourself with valuable strategies to avoid burnout and promote a healthier, more engaged work environment.
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/483.
Establishing a loyal customer base involves more than just transactions. In the recent Marketing Speak podcast, we are featuring Dr. Yaniv Zaid, known widely as Dr. Persuasion. With a background in economics, law, and international consulting, Dr. Zaid has captivated millions with his expertise in communication, persuasion, and business growth.
Discover how attending major international book fairs and cultivating relationships with multiple literary agents can help you reach your perfect market. From creating targeted marketing plans to developing concise, impactful sales scripts, learn how Yaniv’s approach can help your business resonate with your audience’s needs.
Whether you're a seasoned marketer or just starting, you'll find Dr. Zaid's insights transformational. Tune in to the latest episode of Marketing Speak to revolutionize your approach to marketing and community building!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/482.
I had the pleasure of diving deep into the world of science, education, and dynamic content creation with the incredible Steve Spangler on the latest episode of Marketing Speak. Steve, known widely as "America's science teacher," has made remarkable strides from his days as a school teacher to becoming a leading figure in STEM education and viral content creation.
Steve delves into his successful YouTube strategy that hooks viewers in mere seconds, the impact of his viral science experiments, and the evolution of his nationally syndicated TV show, "DIY Sci."
We'll explore Steve's remarkable journey from a school teacher to a digital content pioneer, including his memorable Guinness World Record, significant e-commerce achievements, and the influence of his work, now spanning multiple platforms and inspiring millions. Discover the secrets behind his engaging experiments, such as the infamous Mentos and Diet Coke reaction and his collaboration with NASA for an exciting new space experiment.
Tune in for inspiring stories and actionable strategies that will empower you to elevate your own marketing and educational endeavors!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/481.
While digital strategies often steal the spotlight, the enduring power of offline word-of-mouth marketing shouldn't be underestimated. In this episode of the Marketing Speak podcast, marketing strategist and storyteller Clay Hebert dives into the art of crafting "portable stories" that spark conversations and drive brand awareness.
Recognized by Entrepreneur Magazine as one of the "50 Most Daring Entrepreneurs," Clay brings a wealth of expertise to the discussion. He shares his innovative "verb your noun" framework for creating impactful taglines and value propositions, along with insights into how AI tools are reshaping the landscape of copywriting.
This episode explores a wide array of marketing and branding topics, including the strategic importance of selecting your audience, the power of clear and polarizing messaging, and effective domain and branding strategies. Clay also provides actionable advice for authors and content creators looking to amplify their ideas.
Packed with practical tips and thought-provoking insights, this episode is a must-listen for anyone eager to elevate their marketing approach. Tune in to learn how to blend creativity and strategy to leave a lasting impression!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/480.
In this Marketing Speak podcast episode, we have a remarkable guest, Cameron Herold. Cameron is the visionary force behind the COO Alliance, a mastermind community that empowers Second-in-Command from 17 countries and is focused on skill development and company growth.
Known for his work in scaling 1-800-GOT-JUNK and his global speaking engagements, Cameron shares insights on marketing, leadership, and the transformative power of vivid vision documents.
In this episode, we delve into Cameron's experiences as a digital nomad, traveling to 54 countries and finding lessons in presence and intentionality. We also explore the flywheel concept for business success, creating a desirable company culture, and leveraging AI for competitive advantage. Cameron discusses his personal journey, focusing on building meaningful connections and enriching his relationship with his wife.
Plus, get a sneak peek into Cameron's recommendations for ongoing learning and personal development. Don't miss this captivating conversation as we uncover the strategies and philosophies that have propelled Cameron Herold to success!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/479.
YouTube isn't just a platform but a dynamic marketing tool for Eddie Pinero, our latest guest in this Marketing Speak episode. Eddie is the founder of Your World Within, an international speaker and content creator whose work has garnered over 250 million views. In this episode, Eddie shares his journey from a corporate career to becoming a beacon of inspiration through YouTube and other platforms.
We'll explore his strategies for creating engaging content, including the importance of long-form content, effective YouTube optimization techniques, and the balance between authenticity and growth. Eddie also opens up about the lessons learned from high-production projects versus simplicity in storytelling and how he uses various tools and AI for content creation, thumbnails, and more.
Get ready to learn about the nuances of YouTube algorithms, the art of compelling storytelling, and the essence of building a community focused on personal development. Plus, discover how Eddie promotes his brand and services without compromising the viewer's experience, and gain insights into his creative process and evolving business approach. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/478.
Life’s trials can lead to extraordinary transformations. In this Marketing Speak episode, we deep dive into entrepreneurship, personal growth, and the importance of taking full responsibility for one's life with Ryan Crownholm, a successful entrepreneur, mentor, and advocate for personal growth and reintegration.
In this episode, we also delve into Ryan's unique parenting philosophy, discussing rites of passage and the challenges of traditional education. Ryan shares his transformative experiences, including his innovative approach to fitness and the profound impacts of daily habits on physical and mental well-being. We'll explore his intriguing insights on radical accountability, purposeful living, and his commitment to creating a balanced life grounded in family values.
Tune in to hear invaluable wisdom on resilience, entrepreneurship, and the power of incremental changes from a man who has dedicated his life to helping others find their purpose. Get ready for an episode filled with inspiration, practical advice, and heartfelt stories!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/477.
From medicine to technology, our world is run by science. In this episode of the Marketing Speak podcast, join our dive into technology and its impact as we sit down with Brad Templeton to unravel the intricacies of our tech-driven world.
Brad is the founding faculty for Computing & Networks at Singularity University and is Chairman Emeritus of the Electronic Frontier Foundation (EFF), a leading cyberspace civil rights foundation. Brad has used his extensive background in futurism to advise Google's self-driving car team and to share his insights on robocars at robocars.com and Forbes.com. He's also a guiding force in developing delivery robots and LIDAR technology and is a pioneer in micro-mobility and e-VTOL (flying car) solutions. Brad also founded ClariNet Communications Corp, the world's first dot-com company, and even holds the distinction of creating the legendary rec.humor.funny and www.netfunny.com.
Don't miss out on this incredible discussion on the challenges and promises of technology, the delicate balance between convenience and privacy, and the future that awaits us in this rapidly evolving digital age. Whether you're a tech enthusiast or simply curious about the forces shaping our world, this episode is an absolute must-listen. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/476.
From $40M Success to FTC Investigation - A Story of Resilience. In this Marketing Speak episode, Anik Singal openly shares his journey through an 18-month FTC investigation that changed everything. Learn how this experience transformed him from a successful digital marketer into a passionate advocate for compliant marketing.
Key takeaways:
- The real impact of FTC investigations
- How to protect your business
- The importance of compliant marketing
- Turning challenges into opportunities
Listen now to this powerful episode and discover why compliance isn't just about rules—it's about building a sustainable business.
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/475.
Throughout my journey, I've always found inspiration in those who dare to think differently and break the mold. During my recent conversation with Tom Shipley in the Marketing Speak podcast, I encountered a treasure trove of insights into leveraging creativity and audacity in business.
Tom Shipley, a serial entrepreneur who has driven over $2 billion in sales, shared some game-changing strategies that can transform how we approach business challenges and growth opportunities.
From overcoming a potential $600,000 company loss to creating a market-leading women's hair regrowth brand, Tom's journey illustrates the importance of resilience and iteration. His experience in the military taught him the value of grit, discipline, and surrounding oneself with people who share similar values and integrity.
In business, as in life, it's crucial to push boundaries and challenge assumptions. Tom's insights are a testament to the power of audacity and strategic thinking. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/474.
AI in content creation is a game-changer! In another episode of Marketing Speak, we dive deep into the intersection of SEO, AI, and content creation with none other than Bruce Clay.
Bruce Clay is a pioneering figure in the SEO industry, renowned for his innovative approaches and comprehensive expertise. As the founder of Bruce Clay Inc., he has dedicated his career to enhancing the symbiotic relationship between content and search engine optimization, emphasizing the growing importance of usability, authority, and trust in Google's ranking algorithms. His strategic use of FAQs on web pages has proven to significantly boost search rankings by establishing sites as subject matter experts.
Bruce shares valuable insights on tools like PreWriter.ai and discusses the nuances of AI-human collaboration, AI detection, and the ever-evolving SEO landscape.
Whether you're an SEO veteran or a curious beginner, this episode is packed with actionable insights to enhance your digital marketing strategy. Tune in and learn how to harness AI's power without sacrificing creativity or authenticity!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/473.
Aligning your strategy, offer, audience, and energy is crucial. In this episode of Marketing Speak, we feature expert copywriter Danielle Weil to delve into the magic of "divinely orchestrated meetings" and how they shape meaningful personal and business relationships. Danielle shares insightful stories and valuable lessons from her journey, highlighting her unique approach to copywriting and the "laptop lifestyle." They explore the importance of understanding audience beliefs for successful product launches and discuss the power of shifting these beliefs to align with product offerings. Danielle reveals her strategies behind generating over $170 million in sales through sustainable and authentic marketing campaigns.
We also discuss powerful principles drawn from influential books, such as Carol Dweck's Mindset and Robert Cialdini's Influence, and how a growth mindset can transform your approach to business and personal challenges. Plus, get a peek into Danielle’s work-life balance, her social media strategies, and her program, LaunchFlow.
Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to elevate your launch strategies. Tune in and get ready to be inspired!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/472.
This week on the Marketing Speak podcast episode, we’re thrilled to dive into the world of incentive-based marketing with none other than John Dwyer, a visionary entrepreneur and mastermind behind some of the most innovative marketing campaigns.
John illustrates a unique campaign that shows how understanding and capitalizing on customers' desires can lead to new business opportunities. He also emphasizes the importance of tailoring rewards to align with your target audience.
For those managing smaller ventures, John offers 'done-for-you' promotions, including vacation programs and fuel discounts. His experience working with both large corporates and SMEs has honed his ability to design scalable, high-impact marketing campaigns suitable for all business sizes. Catch up now and discover strategies that can transform your marketing approach!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/471.
Transforming from a software developer to a serial entrepreneur with six successful startups can seem daunting, but Rob Walling has shown us how it’s done. As highlighted in our latest Marketing Speak episode, his journey is packed with invaluable lessons for anyone in the entrepreneurial space.
In this episode, you'll discover Rob's profound insights from founding six companies, authoring four books on entrepreneurship, and investing in over 190 startups. We explore the importance of balancing persistence with adaptability, the significance of market choice, and the necessity of developing a founder's intuition. Rob also discusses leveraging AI for efficiency, the nuances of bootstrapping versus venture capital, and the valuable lessons from his Kickstarter experience.
For more inspiring insights into navigating the startup landscape, entrepreneurship tips, and balancing persistence with adaptability, tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/470.
🤖 AI is revolutionizing everything. In this episode of the Marketing Speak podcast, we have a compelling discussion with Howard Getson, the founder and CEO of Capitallogix. We delve into the frameworks for future business planning, focusing on anticipating innovations and embracing inevitable technological changes, particularly the transformative potential of AI.
Howard illuminates the importance of leveraging AI to streamline operations and enhance decision-making and performance across various industries. He emphasizes the importance of evolving capabilities into scalable platforms and strategically benefiting from unexpected byproducts. Jason shares his transformational journey influenced by Tony Robbins, touching on personal development, business growth, and spiritual insights.
Listening to this discussion will inspire you to rethink how you approach future planning and technological innovations. How are you preparing your business for the next wave of technological advancements?
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/469.
It's always a pleasure to engage in deep conversations with industry experts like Dov Gordon. Recently, on the Marketing Speak podcast, Dov shared invaluable insights on building sustainable marketing and selling systems.
Dov Gordon is a recognized expert in creating strategic partnerships and joint ventures, leveraging his profound understanding of customer behavior to build effective, repeatable marketing systems. Observing a gap in conventional, charisma-driven marketing approaches, Dov founded the Joint Venture Mastermind (JVMM) community to connect small business owners, coaches, consultants, and entrepreneurs with similar target audiences. His commitment to ethical business practices and a deep-rooted belief in serving others have earned him a respected place in the business community. Tune in for more insights on creating lasting business relationships and effective marketing strategies!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/468.
Attention marketers and communicators! Want to captivate your audience from the get-go? In the newest episode of Marketing Speak, Sam Horn shares invaluable tips for her strategies for turning heads and making memorable impressions.
Sam Horn, a master of captivating communication and the dynamic CEO of the Intrigue Agency, has dedicated her career to helping individuals and businesses communicate with impact. Her journey started on a groundbreaking note as the co-founder of the Maui Writers Conference, where hopeful authors could pitch directly to industry decision-makers. Over time, her expertise in engaging audiences garnered attention from prestigious platforms like the New York Times and NPR, and she has since presented to high-profile organizations, including Intel, Accenture, and NASA.
Through her ten insightful books and numerous TEDx talks, Sam Horn's legacy continues to empower others to communicate with clarity, integrity, and intrigue, always aiming for that moment where a well-placed question or a compelling story turns a fleeting encounter into a lasting impression. Catch the full episode for more insights and elevate your communication game!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/467.
Unlock customer success in this Marketing Speak episode this week as we feature Jason Friedman, who shares some remarkable strategies for crafting compelling customer experiences.
Jason, a former theater enthusiast with a degree in lighting design, found his passion for business through an unconventional path. Initially involved in theater and working with rock bands, Jason transitioned into the business world by applying theatrical principles to create immersive customer experiences. His breakthrough came when he helped design a Foot Locker store, significantly boosting sales. This success propelled him to work with notable brands like Bank of America, Armani, Disney, and Universal Studios, helping them craft compelling customer journeys.
In this episode, Jason shares his unique strategies for crafting compelling customer experiences, drawing fascinating parallels between the world of theater and business. We'll delve into the importance of earning client commitment, guiding them through a memorable journey, and maintaining momentum through small yet powerful wins. Jason also highlights the significance of removing friction points in business using advanced tools like VMiX and Stream Deck to enhance presentations and engage audiences effectively.
Additionally, Jason's insights into the essence of customer retention, the psychology of quick wins, and the transformative power of improvisation and acting techniques in entrepreneurship are set to provide valuable takeaways. Stay tuned for practical tips on creating seamless customer journeys, the kinetic customer formula, and a refreshing perspective on maintaining progress and avoiding pitfalls in business!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/466.
Build a scalable, impactful online business in this Marketing Speak episode with Bjork Ostrom, where we delve into the dynamic world of content creation, monetization, and optimizing digital assets.
Bjork, recognized for his adeptness in growing online communities and monetizing content, began his journey with a humble blog that initially earned a mere $20. Alongside his wife, he transitioned from traditional jobs to creating food content on the internet, ultimately growing their blog to generate thousands of dollars per month. His success is rooted in continuous learning, content optimization, and strategic partnerships with ad networks like AdThrive and Raptive.
The episode is a goldmine for anyone looking to build, monetize, and grow their online presence sustainably. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/465.
Understanding and connecting with your audience is irreplaceable. Even with AI, human connection keeps podcasts relatable. In my conversation with Spencer Shaw in the latest Marketing Speak episode, we explored ways AI is reshaping the podcasting landscape. It's intriguing to see how AI tools are not just enhancing production efficiency but also creating immersive and personalized content experiences.
Spencer Shaw is a serial entrepreneur whose ventures span software, real estate, and podcasting. Owning and operating a specialized podcast production company, Spencer has leveraged AI to innovate in podcast creation, producing hundreds of episodes for diverse industries, including financial, legal, medical, and technology sectors. His company focuses on integrating synthetic voices and personas into podcasts, setting a new standard for content creation. Spencer's journey into podcasting came from a mix of curiosity and the desire to solve complex problems with AI.
In this episode, you'll learn how Spencer uses the audio feature of Chat GPT for guided conversations and content creation and how he teaches others, including his kids, to leverage AI for amazing projects like book writing and travel guides. Spencer also unveils the secrets behind fully AI-generated podcast segments and the tools essential for producing high-quality audio and video content. Tune in to discover how to humanize your content, connect deeply with your audience, and harness the power of AI to elevate your business ventures.
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/464.
In today's Marketing Speak episode, we have the pleasure of speaking with David Henzel, a serial entrepreneur who believes in driving decisions with love, not fear, both in business and personal growth.
David shares his fascinating journey from being a troubled student and rebellious teenager to finding his path in entrepreneurship. He discusses the importance of aligning with co-founders who share your values and provides insightful examples from his own experiences.
After facing personal challenges, including his wife's battle with breast cancer, David made the decision to sell his company and pursue more impactful work. This led him to develop a course on managing happiness, which evolved into a self-leadership course and a book on conscious capitalism.
We also delve into David's ventures, including his BPO business, LTV Plus, and his SaaS platform, Upcoach, both of which stem from his desire to create positive change.
Join us as we explore David's current focus, Love Not Fear, born from his experience as a recovering introvert and the influence of a friend who excelled at networking and public speaking. Stay tuned for more of David's wisdom and practical tips on making decisions guided by love rather than fear!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/463.
In the latest episode of the Marketing Speak podcast, authenticity meets strategy with Suzanne Reilley, a business coach, marketing strategist, and copy advisor, to delve into the art of customer-centric marketing.
Suzanne emphasizes the importance of understanding your customer's needs and aspirations through insightful research methods while avoiding overreliance on surveys.
Discover tips for crafting engaging and respectful copy that connects with your audience, and learn about ethical marketing practices that build trust without feeling spammy.
Suzanne also shares her thoughts on leveraging AI in writing, balancing personal well-being with business growth, and the critical role of intuition and authenticity in creating genuine marketing campaigns. Tune in for a conversation that promises to enlighten and empower your marketing approach! 🎧✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/462.
Whether in marketing, sales, or speaking, connecting with your audience is crucial. In the latest Marketing Speak podcast episode, Joel Weldon, a master speaker and entrepreneurial coach shares invaluable wisdom on how to transform negatives into positives and achieve success, drawing from decades of experience and personal anecdotes.
As a respected figure in the speaking industry, Joel has dedicated his career to helping entrepreneurs and professionals master their speaking skills through his Ultimate Speaking System and lifelong coaching program. His teachings emphasize the importance of focusing on the audience, setting clear goals, and maintaining a positive outlook even in challenging times.
In this episode of our podcast, we dive into the world of positive mindset and the power of perspective. Discover how Joel's unique approach to coaching, his ultimate speaking system, and innovative tactics like the 30-day goal-setting method can revolutionize your personal and professional life. Learn practical tips for effective presentations, the significance of evaluating marketing efforts, and the importance of maintaining a positive mindset, even in tough times.
For those looking to enhance their speaking abilities and build a robust positive mindset, Joel Weldon's coaching and ultimate speaking system (📍 ultimatespeaker.com) offer valuable resources that can drive remarkable results. Master the art of impactful speaking today!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/460.
Safeguarding your business begins with clear, tailored contracts. In another Marketing Speak episode, we're thrilled to have Heather Pearce Campbell, an esteemed attorney and legal coach for entrepreneurs, join us to dive deep into the critical areas of intellectual property, business contracts, and legal protection for small businesses.
Heather shares her comprehensive insights on the importance of obtaining timely trademarks and copyrights to safeguard your business assets and the significant advantages these protections afford, such as statutory damages and the ability to pursue infringers. We'll also explore the nuances of creating fair and clear business contracts, the necessity of tailored insurance policies, and the proactive steps small businesses can take to mitigate legal risks.
Whether you're just starting or seeking to bolster your existing business framework, this episode is packed with essential advice to help you navigate the legal landscape confidently. Tune in for practical tips and strategies to ensure your business is both legally sound and well-protected! 🎧✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/459.
Discover the future of marketing in the latest episode of the Marketing Speak podcast as we dive deep into the mind of marketing genius and SparkToro founder Rand Fishkin.
This isn't just another chat about AI or social media trends; it’s a masterclass in leveraging short videos, understanding audience behaviors, and navigating the turbulent waters of the modern marketing landscape.
Rand doesn't just talk theory; he shares real, actionable tactics that can change the way you approach marketing. Plus, he opens up about SparkToro’s unique funding model and his commitment to creating a fairer entrepreneurial environment.
This is a must-listen for anyone looking to stay ahead in the fast-evolving marketing world. Check it out, and let's discuss how these insights can transform our strategies! 🎧✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/458.
Curiosity and emotional intelligence are the keys to entrepreneurial success. 🌟💼 In our latest episode of Marketing Speak, we feature visionary founder and CEO John Ratliff to discuss the driving forces behind successful entrepreneurship.
As the CEO of AlignFive, John specializes in helping business owners navigate complex mergers and acquisitions (M&A) processes. His deep focus on pattern recognition and emotional intelligence provides a competitive edge in negotiations, enabling entrepreneurs to effectively sell their companies.
John shares invaluable insights on pattern recognition, emotional intelligence, and the power of curiosity in business. Whether you're looking to grow your company or plan for a successful exit, this episode is packed with actionable advice. Tune in to discover how to sharpen your entrepreneurial skills and maximize your business value! 🚀
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/457.
Excited to share in this Marketing Speak podcast episode featuring the incredible Craig Filek, creator of Purpose Mapping and co-founder of Purpose AI.
In our conversation, Craig reveals:
🎙️ How to uncover your true purpose
🎙️ The power of integrating your shadow self
🎙️ Practical tips for staying in flow and revealing light in everyday moments
Whether you're an entrepreneur, leader, or simply seeking more fulfillment in life, this episode is packed with insights you won't want to miss. Listen now and start your journey towards a more purposeful, aligned life! 🎧✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/456.
🔍 Discover the hidden motivators driving your marketing moves! Listen to the latest Marketing Speak podcast featuring Debra Levine, co-creator of the powerful PRINT Assessment.
This insightful episode dives into the "why" behind our patterns, uncovering unconscious drivers that shape our behaviors. Learn how to leverage this self-awareness for better leadership, teamwork, and personal growth.
Debra shares actionable strategies for identifying your triggers, communicating effectively across different personality types, and bringing out the best in yourself and others. Don't miss these invaluable tools for professional and personal success!
Drop a 👍 if you're ready to elevate your marketing mindset!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/455.
Dive into the future of SEO in the latest Marketing Speak episode! We're thrilled to have Bernard Huang, the founder of leading SEO software Clearscope, discuss the seismic shifts happening in the world of search and SEO.
As AI and large language models disrupt the industry, Bernard shares cutting-edge insights on topical authority, information gain, and the rise of user engagement as the new king. 💥
He introduces his pioneering "Ranch-Style" approach to content creation and shares how Clearscope is evolving to meet the needs of SEOs in this brave new world.
Whether you're an SEO veteran or a digital marketer striving to stay ahead of the curve, this episode is packed with actionable strategies and thought-provoking ideas you won't want to miss. Tune in now to gain a competitive edge in the ever-changing landscape of search! 🔍
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/454.
In this Marketing Speak podcast, we have James Guldan cover how empathy, empowerment, and effective marketing are achieved through personal connection and transformation.
James is the founder of Magic Agency and a true marketing wizard who has generated over $1 billion in sales for renowned clients like the Dalai Lama, Tony Robbins, and Peter Diamandis.
In our conversation, James shares his profound journey of how marketing quite literally saved his life during a period of severe health challenges. He dives deep into the power of empathy, vulnerability, and authentic human connection in creating wildly successful marketing campaigns.
You'll learn James' proprietary system that helps transformative entrepreneurs scale to 8-figures using custom funnels and omnichannel strategies. But more importantly, you'll gain insights into redefining your identity, giving yourself permission to transform, and becoming the hero of your own story. Tune in now for a dose of insight and empowerment! 🔥
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/453.
Make your marketing messages irresistible and land your prospects in this Marketing Speak podcast with marketing expert Billy Broas. He reveals the secret ingredient to creating compelling marketing that resonates and shares his powerful "5 Light Bulbs" messaging framework to bridge the gap between you and your customers.
You'll learn how to identify and overcome the hidden assumptions holding your prospects back from buying. And simple yet profoundly effective ways to instill the crucial beliefs they need to value your offer.
This is an info-packed episode jam-packed with game-changing insights. Tune in to uplevel your marketing game now! 🚀
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/452.
Level up your paid ads game in this latest Marketing Speak episode with a masterclass from Molly Pittman, Facebook ads genius and co-founder of Smart Marketer.
Molly shares her exclusive framework for profitable paid campaigns - from crafting the perfect offer to finding your ideal audience, creating engaging ads, and optimizing performance.
You'll learn hot tips like:
✅ Using "ambassador" videos for ultra-relatable ad creative
✅ Setting smart ROAS targets for scalability
✅ Combining AI power and manual targeting strategically
✅ And way more!
Whether you're just getting started with paid traffic or already spending 6-figures, this is your chance to learn from one of the best. Listen now and start implementing Molly's proven paid ads plays!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/451.
In this Marketing Speak episode, pick the brain of a true tech titan! Our guest, Gokul Rajaram, who has steered companies like Facebook, Google, and Square, shares priceless insights on product engineering, software development, and harnessing the power of AI to supercharge your business.
Gokul Rajaram is a highly accomplished investor and entrepreneur known for his extensive work in the tech industry. Over the past 17 years, he has invested in over 300 companies, demonstrating his deep commitment and insight into the world of startups and innovation. Gokul is also known for developing the S.P.A.D.E framework to enhance transparency and decision-making within companies. With a robust background in internet technology and engineering, Gokul has influenced various fields, including marketing and software development.
In this episode, you'll discover:
💥 A proven framework for making critical business decisions
💥 How to run efficient, productive meetings that drive real progress
💥 Gokul's philosophy on helping others succeed
💥 And so much more!
Listen now and be inspired! 🎧✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/450.
Need a system for predictable sales and happier customers? This episode of the Marketing Speak podcast with our guest Tim Hyde, Australia's top marketing automation expert, breaks down his framework for:
✅ Identifying your ideal clients (and ditching the nightmares)
✅ Building marketing funnels that consistently deliver leads
✅ Nurturing relationships that turn prospects into raving fans
Tim also reveals the practical tweaks he made to automate client onboarding and free his team from constant busy work. These are strategies that you can easily apply in your own business.
Tim Hyde is the founder and chief automation fixer at Winmore Clients, a multi-award-winning marketing automation agency. He brings vast entrepreneurial experience, having ventured into business at a young age with a fascination for money and opportunities to effectively market businesses. Over his career, Tim Hyde has specialized in identifying opportunities for considerable business growth, particularly through marketing and sales processes that are deeply integrated with technology. His strengths include not only systematizing business processes to ensure consistent customer experiences but also focusing on outcomes that drive predictable revenue and retain clients long-term.
Don't keep burning money on random tactics. Listen to this episode to learn more about Tim's method of creating exponential growth!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/449..
Scale your ecommerce business on Facebook and Instagram in our latest Marketing Speak episode with Manol Georgiev. Manol shares game-changing strategies that allowed his agency to manage over $500M in ad spend!
In this value-packed episode, Manol reveals:
🧩 The "secret sauce" creative strategies that crush paid ads
💸 How to achieve a 2x+ ROAS for profitable scaling
⏰ Tips for reviving old videos with new eye-catching openers
📶 Optimizing creatives for maximum performance on the Facebook Newsfeed
Don't miss these powerful insights! Tune in to learn how to take your Meta advertising to the next level.
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/448.
Lean marketing is all about creating maximum value with minimum waste, and in this Marketing Speak podcast episode, Allan Dib shares some incredible insights on how to leverage this framework for rapid business growth.
One key takeaway from our conversation was the significance of implementing daily, weekly, and monthly processes to compound the impact of your marketing efforts. If you're an entrepreneur seeking efficient marketing strategies, this is a must-listen!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/447.
AI-driven content creation revolutionizes SEO strategies. By utilizing AI tools, businesses can streamline the content creation process, ensuring high-quality outputs that cater to the specific needs of their target audience.
In the latest Marketing Speak podcast episode, we had an insightful conversation with Kris Jones, a seasoned entrepreneur and SEO expert. Kris highlights the value of using AI to produce consistent, optimized content that resonates with users and boosts search engine rankings. Tune in to the full episode to gain profound insights and elevate your content creation strategies! 🎧✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/446.
If you're feeling overwhelmed and frustrated by the constant changes in user behavior and traffic channels and struggling to adapt your content marketing strategies, then you are not alone! The rise of AI and the evolving landscape of audience engagement can feel like an uphill battle, leaving you feeling lost and unsure of how to proceed. But fear not! There are effective ways to navigate this new era of content marketing and come out on top.
In this episode of Marketing Speak, you'll dive into a captivating conversation with our guest Andy Crestodina. Andy's expertise shines as he shares valuable insights into the impact of AI on content marketing and the future of SEO. From the significance of thought leadership content to the evolving role of AI in content creation, Andy's deep understanding and practical examples make this episode a must-listen for content creators and marketers.
Whether you're looking to enhance content personalization, drive audience engagement, or stay competitive in an AI-dominated digital environment, Andy's insights provide strategic guidance for creating content that resonates with audiences and adds value. Tune in! 🎧✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/445.
Craft a powerful brand that resonates with your audience! Check out the latest episode of the Marketing Speak podcast featuring Debbie Millman.
Debbie is a multifaceted figure: an author, educator, curator, and podcast luminary. She's named "one of the most creative people in business" by Fast Company, "one of the most influential designers working today" by Graphic Design USA, and a "Woman of Influence" by Success magazine.
In this must-listen episode, you'll gain insights into building a remarkable brand, staying creative through challenges, and cultivating generosity. Debbie shares wisdom from her decades of experience that will inspire you to design the life you want. Listen now and take your first step!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/444.
Tap into the latest SEO and branding strategies to grow your business! This week on Marketing Speak, Shelley Walsh joins us to discuss leveling up your SEO and cultivating an audience for your brand.
Shelley Walsh is a seasoned digital consultant who has racked up over 20 years of experience in the creative, marketing, and tech spaces. For the past 14 years, she has been a prolific writer across top industry publications and a sought-after speaker at numerous online and offline events. Currently, Shelley serves as the SEO content strategist for Search Engine Journal (SEJ) while also working directly with brands in the UK and US as an SEO consultant to drive measurable results. Additionally, she is the creator and host of "The Pioneers" interview series, where she picks the brains of influential figures about the genesis of SEO and the industry's pioneering days. 📈
This info-packed episode is full of marketing wisdom from a seasoned pro. Tune in, take notes, and let us know your biggest takeaways! 📝🎙️
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/443.
Starting a new business can evoke a lot of reflective questions like, "Is this really what I want? Do I have what it takes? Where do I start?" If you're in the midst of turning an idea into something more profitable, this episode of the Marketing Speak podcast with Gino Wickman is a must-listen! 🎙️
Gino, the visionary behind EOS Worldwide and the architect of EOS (Entrepreneurial Operating System), is the author of the acclaimed and top-selling book Traction: Get a Grip on Your Business, along with Get a Grip, Rocket Fuel, How to Be a Great Boss, and What the Heck is EOS? With EOS Worldwide thriving under capable leadership, Gino has shifted his focus to empowering aspiring entrepreneurs with his latest endeavor, Entrepreneurial Leap, channeling his energy into igniting their entrepreneurial journeys. 🚀
This insightful conversation is a must-listen for aspiring and experienced entrepreneurs alike. Gino shares actionable tips from his decades of experience, including conducting reverse accountability charts, leveraging the MyBiz Match tool, and adopting 10-year thinking. Don't miss these invaluable lessons to thrive as an entrepreneur! 🎧✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/442.
🎙️ Watch your YouTube channel soar in growth. In the latest Marketing Speak episode with Rafeh Qazi, we explore YouTube growth and monetization strategies that can transform your marketing campaigns. Rafeh shares his incredible journey of YouTube channel growth to over 1 million subscribers and how he monetized his channel to profits of over $5 million through digital courses and high-ticket offers! 🚀
Rafeh Qazi is a true YouTube mastermind who works closely with creators to guide them to transformative growth and phenomenal success. His unique "single-take" philosophy has enabled him to produce content at lightning speed.
Rafeh drops tons of value-packed tips on how to create viral YouTube content, simplify complex topics, automate processes, find top video editors, and so much more.
Whether you're just starting on YouTube or looking to take your channel to the next level, this is an episode you can't afford to miss. Tune in now! 🎧✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/441.
Optimize your marketing skills and accelerate your company's growth. In the latest Marketing Speak episode as Peter Sandeen, the “marketer's marketer,” shares his framework to create standout, resonant marketing messages. He also discusses the power of marketing essentialism — focusing only on critical elements that drive results.
Peter challenges us to make bold, quick marketing decisions, yet keep the ability to optimize. Don't miss these practical, results-driven tips to grow your business today!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/440.
📣 Learn to create content and stories that matter. On this week’s episode of Marketing Speak, our guest David Meerman Scott shares his expertise and marketing wisdom. Discover how David taps into and engages with humanity to create valuable content. 🎙️🚀
David Meerman Scott is a renowned business growth strategist, advisor to many emerging companies, and an international best-selling author of 13 incredible books, including Fanocracy and The New Rules of Marketing & PR. His wisdom has been translated into 30 languages, from Arabic to Vietnamese, and his books have collectively sold nearly a million copies.
Be sure to tune in to get David's brilliant insights to transform your business and leadership approach! 💼
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/439.
Simplify marketing by stripping it down to its core essentials!🎙️ This week on Marketing Speak, Tiago Faria shares his unique anti-marketing approach to simplify and build your client base. 🎧
Tiago is a seasoned business mentor in the "Help Industry" who brings a refreshing perspective to marketing. With a unique "Anti-Marketing" approach, he's on a mission to simplify the complexities of marketing and business. After eight years at the EU headquarters of Google, Tiago has distilled his knowledge into actionable strategies that focus on leveraging what you already have to grow a sustainable and enjoyable business.
Discover how to tap into your audience's needs, simplify your marketing efforts, and create meaningful connections that drive results. Whether you're tired of traditional marketing methods or seeking a fresh perspective, this episode is packed with practical lessons you can apply right away. 📢 Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/438.
Learn how to leverage dashboards to simplify and scale your business growth! This week on Marketing Speak, we're diving deep into the world of white-glove dashboard-building with Layne Booth.
Layne is the CEO and Dashboard Expert of The Project Booth, a business growth agency that specializes in utilizing proven metrics and data to help businesses grow faster and with more clarity. Layne's strategic planning and visual dashboards allows business owners to reclaim their time, focus on their business priorities, and increase their income.
In this interview, Layne shares her insightful framework to determine essential key performance indicators (KPIs) to track in your business. We cover critical topics like analyzing historical data to find your revenue sweet spot, leading vs. lagging metrics, and dashboard tools and templates to accelerate your business growth.
If you want to spend less time stuck in analysis paralysis and more time focused on accelerating your business, this episode is a must-listen! You'll come away with clarity on the exact metrics you need to track, paired with an actionable game plan for implementation. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/437.
Sophisticated membership sites excel at personalized experiences. In this week's Marketing Speak episode, our guest, Micah Mitchell, joins us to share his membership insights. Micah is the CEO of Memberium, and helps power thousands of successful membership sites. 🎙 We explore the best practices to create compelling membership sites and online courses, how to leverage AI and more.
Through over a decade of consulting and speaking on memberships, Micah has helped countless site owners thrive. He's a seasoned expert who has created courses, live events, and masterminds geared toward helping membership site owners attract members and ensure their long-term success.
Tune in to gain insights on member retention, certification programs, and how to tailor experiences and transform members through coaching and community! 🚀
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/436.
In this week’s Marketing Speak episode with our guest, business coach Tom Kelly, discover how to make your business referrable and explore the art of building a referral system. 🚀
Since 2002, Tom Kelly has been a guiding force for thousands of salespeople, entrepreneurs, business owners, and executives, and has led them to remarkable success. 🏆 Tom is dedicated to "coaching to the edge of what is possible." He empowers his clients with tools, support, and a structured approach to set better goals, enhance focus, and maximize results. 🌐✨
Learn Tom's step-by-step process to create word-of-mouth referrals, use presentations to capture leads, and build trust with referral partners. Discover strategies that can propel your business forward and unlock new avenues for growth! 🚀✅
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/435.
Play with AI and embrace it as a tool! In this Marketing Speak episode, SEO pioneer Todd Frieson joins us for an insightful chat. He reminisces about his 25+ years of experience ranking sites, the wild early days of search, and the lessons he’s learned over an incredible career journey. 🎙️
We dive into an open and enlightening conversation about everything from the power of faith during life's hardest moments to the need for humility when transitioning careers. You'll come away with inspiration and some solid SEO and digital marketing tips. Tune in! 🔊🚀
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/434.
It’s time to systemize your content creation for maximum impact! This week on Marketing Speak, we’re featuring Justin Rogers, a successful YouTuber with over 700k subscribers. 🚀 Justin shares how he journeyed from launching his own pressure-washing business to becoming one of the top creators on YouTube. Justin also shares his amazing tips on how to create viral content, improve audience retention, and leverage platforms like YouTube.
Justin Rogers is a phenomenal YouTuber who has over half a billion views on his channel, ForeverSelfEmployed! 🎬 With a whopping 700,000+ subscribers, Justin is a YouTube sensation and a powerful digital creator with a tremendous amount of insightful wisdom on digital content. 💪 He's also the Co-founder of QuoteIQ, the fastest-growing CRM in the service industry. 🚀
Get ready to plunge into the world of YouTube creation and discover Justin’s invaluable tips on optimizing hooks, retention, and click-through rates. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/433.
Learn how to boost authority and increase conversion rates using high-impact landing pages! In the latest Marketing Speak episode, Greg Merrilees, founder of Studio1 Design, joins us to dive into vital strategies to create high-converting landing pages that boost authority and increase trust.
Greg shares brilliant examples and tips to optimize pages through speaking, book, event, podcast interview requests, and about pages, and more. You'll also discover valuable social proof and copywriting elements to include on your site. Take your website to the next level and transform visitors into leads!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/432.
Get ready to scale your business through systems and automation! In this week’s episode of Marketing Speak, we’re joined by Chris Goegan, an expert in guiding entrepreneurs to scale, systemize, and exit their businesses for massive growth and profit.
Chris offers vital insights on how to supercharge your business growth, streamline your processes, and create a profitable exit strategy. 🚀 Chris has helped entrepreneurs gain more growth, time, income, and profit through his proven Engineered Growth Systems Methodology. 📈 He's a business genius and a friend of Michael E. Gerber. 🤝
Whether you want to 10X your biz or prepare it for acquisition, this episode will give you an actionable blueprint so you can take your business to the next level!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/431.
Strategic promotion is the foundation to grow your social influence. This week on the Marketing Speak podcast, featuring Ellen Finkelstein, we are thrilled to bring you a game-changing episode on email marketing! ✉️✨
Ellen is an expert in teaching online entrepreneurs how to share their knowledge globally and maximize income through email marketing. Her unconventional, yet wildly successful email newsletter formula, has positioned her at the top of affiliate leaderboards.
Ellen shares incredible insights on how to use daily emails and micro storytelling to boost engagement, find joint venture partners, and leverage AI tools like ChatGPT. Whether you want to improve your email marketing or partner with influencers in your niche, this episode is a must-listen!
Discover the secrets behind Ellen's proven email strategies. Don't miss out on the chance to revolutionize your email marketing approach!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/430.
In this Marketing Speak episode, discover insider tips on startups and blockchains from serial entrepreneur Kevin Henrikson!
Kevin is a seasoned entrepreneur renowned for his groundbreaking work in the evolution of email, collaboration with other entrepreneurs, and the development of Web3 software. He co-founded Acompli, which later evolved into Outlook Mobile, and currently leads the charge at Dust Labs. 🚀 His recent ventures, DeGods and y00ts, are redefining digital art collections and fostering vibrant online communities.
In this episode, we unravel the intricate tapestry of Web3 and discuss its evolution from Web1 and Web2. From marketing insights to exploration of the fascinating world of NFTs and digital collectibles, this episode contains a treasure trove of knowledge. Gain valuable lessons from Kevin's journey and discover the future of the digital landscape. 🌐✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/429.
Train your VAs on AI tools to future-proof their skills. In this week's episode of Marketing Speak, our guest Beejel Parmar leads us on an exploration of the valuable outsourcing of virtual assistants — a game-changer for time-challenged professionals and entrepreneurs.
Beejel kickstarted his first business by hiring 3 Virtual Assistants. Fast forward a decade, and his innovations helped grow a call center from 100 to over 500 VAs! 🚀 Today, Beejel pioneers a unique home-based VA model and empowers global clients to delegate daily tasks and AI work. 🌐💼
Uncover invaluable lessons on productivity, outsourcing, and the power of prioritization. 📈 Don't miss out on strategies that can transform your business and lifestyle!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/428.
It’s important to know your talents and expertise and cultivate them for your business. In this episode of Marketing Speak, we explore how to scale your business growth through content and SEO while also stepping back from day-to-day operations.
Graham Robins, the mastermind behind A & A Custom Brokers and BorderBuddy, is on a mission to make business borders disappear. His expertise lies in digitizing the customs clearance process in the US and Canada for carriers, digital platforms, importers/exporters, and customs brokers. 🛃
Discover how to captivate your audience, navigate disruptions, and turn challenges into triumphs.This episode is a goldmine of insights for marketers, entrepreneurs, and anyone who wants to grow and succeed in the digital landscape! 🚀✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/427.
Mastering the art of generating recurring revenue is critical for any business aiming to scale. My guest today, Stu McLaren, knows this well. Since 2008, Stu has worked closely with thousands of entrepreneurs to transform their expertise into profitable membership sites generating up to 8-figures annually.
With his wife Amy, Stu also started a charity called Village Impact that has built 15 schools in rural Kenya. He shares how this philanthropic mission taught him the mindset shift of making money to do good.
In this episode, we explore Stu's origin story and how he went from money guilt to embracing wealth as a way to increase impact. He explains his 3-part framework for growing a business by focusing on traffic, conversion, and retention. Stu shares specifics on how he achieves 95% membership retention rates.
We also discuss actionable habits like constant testing and immersing yourself in supportive masterminds. Stu reveals his strategies for donating revenue and involving his team in giving back. It's a wide-ranging conversation about doing business with both purpose and profit. Stu provides valuable insights for entrepreneurs looking to build recurring revenue models that make a true difference in the world. So, without any further ado, on with the show!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/426.
In this week’s episode of Marketing Speak, Bruce Clay shares the wisdom he has gained from 27 years in practicing SEO. Discover his insights to leverage AI for correct content creation, prepare for a shift to question-based search, explore important SEO patents, have fun with your international offices, and more.
Founder and president of Bruce Clay Inc., Bruce is a trailblazer in the world of SEO. He's the author of Search Engine Optimization All-In-One For Dummies (now in its fourth edition) and Content Marketing Strategies for Professionals. Bruce pioneered in the SEO field by creating the first webpage-analysis tool, the Search Engine Relationship Chart®.
Whether you're an SEO enthusiast or a marketing professional, the lessons shared in this episode will empower you to optimize your digital presence effectively. Tune in to this extremely informative discussion!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/425.
Start simply, evolve steadily. If you want to improve your local search marketing results, you don't want to miss our latest Marketing Speak episode. Mike Stewart of Rise Local joins us to discuss review management, online reputation, hiring the right team, and more critical strategies for local businesses.
In 2015, Mike embarked on a groundbreaking journey by founding Rise Local. His passion for promoting businesses traces back to his extensive career in Yellow Pages marketing, where he played a pivotal role in steering businesses through the digital revolution of the early 2000s. Mike's expertise includes directional marketing, sales, and internet marketing, and he’s a pioneer in adapting to the ever-evolving digital landscape. Today, he focuses on driving organic searches to clients' websites through local search marketing. 🌐📈 Tune in now to boost your organic visibility and conversion rates!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/424.
You should showcase your unique approach and distinctive culture in every professional opportunity. In today's Marketing Speak episode, we are joined by Kelvin Newman, the visionary founder of Rough Agenda and the mastermind behind the renowned BrightonSEO conferences.
Kelvin shares his remarkable start in local meetups and how he’s embraced international opportunities that have attracted marketing enthusiasts worldwide. His experiences have allowed him to craft an environment to develop meaningful conversations and forge connections that grow into lasting friendships and fruitful business partnerships.
Explore his forward-looking wisdom to make the most of the ever-evolving conference experience. If you're intrigued about building a respected event brand with a global impact, this episode is a goldmine of helpful tips and insights!🎙️✨ Don't miss out—let's dive into the show!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/423.
If you don’t create marketing plans and strategies for your business, your growth and success may stagnate. Discover unconventional business and life wisdom from real estate mogul Ross Hamilton! In this episode of Marketing Speak, Ross goes beyond marketing tactics and dives deep into how to leverage intuition, stoicism, and journaling to program your reality and manifest the success you desire.
Ross shares how to surround yourself with high achievers, use forcing functions, and communicate with your future self to accelerate your growth and interrupt limiting patterns. You’ll also get his top tips on how to get started in real estate investing and use it to build your wealth. Don't miss this jam-packed episode!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/422.
Learn how to build powerful habits and become “indistractable.” In this week's Marketing Speak episode, we're thrilled to feature Nir Eyal, a true expert on the art of habit-forming products.
Nir Eyal is the author of the bestsellers, Hooked: How to Build Habit-Forming Products, and, Indistractable: How to Control Your Attention and Choose Your Life. Not only has he lectured at Stanford Graduate School of Business and the Design School, but he's also a seasoned entrepreneur who has successfully sold two tech companies.
In this episode, Nir shares invaluable insights on how to empower users to make conscious product choices and make them non-manipulable. His valuable ideas on how to build positive habits and regain control of your attention allow Nir’s lessons to transform lives.
Tune in to discover secrets to help you create valuable products without trapping users!🎙️🎧
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/421.
Upward trajectory is the objective with SEO. 📈 In the latest episode of the Marketing Speak Podcast with our guest, Kaspar Szymanski, we explore how to resolve complex SEO issues.
Kaspar is a renowned SEO expert and a former senior member of the famed Google Search team. As one of the few former Googlers with extensive experience in policy driving, webspam hunting, and webmaster outreach, Kaspar now dedicates his expertise to helping websites to recover from Google penalties and enhance their visibility in search engine results.
If you're serious about SEO and want to navigate the ever-changing landscape of search engines successfully, this episode is a must-listen. Kaspar shares invaluable insights on complex SEO challenges, what makes disavow files truly effective, and how to prioritize your SEO strategies. Tune in now! ✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/420.
Learn how to get the most from AI assistants like ChatGPT. In the latest episode of the Marketing Speak podcast, we interviewed link analysis and AI expert Christoph Cemper to discover valuable AI insights. 🎙️🤖
In 2003, Christoph C. Cemper's journey began in online marketing through providing SEO consulting and link-building services. Recognizing the need for reliable SEO software, he developed his first tools in 2006. His tools laid the foundation for the comprehensive LinkResearchTools (LRT), which launched in 2009. LRT provides a toolbox of 21 dynamic tools and continually adapts to Google's ever-evolving landscape.
In this episode, Christoph reveals how crafting precise prompts is the new "source code" for generative AI and why you should invest in perfecting your prompts. Discover the nuances of "prompt drift" as AI models evolve and how tools like AIPRM can help you stay on top of your game. Learn about the benefits of sharing and collaborating within AI communities too. Don't miss out on these game-changing insights! Tune in now to supercharge your AI strategy. 🎙️🌟
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/419.
In order to experience local business success, we need to stay on top of digital trends. In the latest episode of the Marketing Speak podcast, Frank Demming shares his wisdom and valuable insights on local marketing.
Frank Demming owns and operates Local Business Marketing Solutions, a lead-generation digital marketing agency. Frank’s expertise allows him to help small law firms boost their revenue through proven online marketing practices.
Tune in to learn key strategies in niche marketing, targeted display ads, Google My Business profile optimization, and how to leverage AI tools.📈🚀
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/418.
Our greatest life gains grow from carefully-built relationships. 💪 In this week's Marketing Speak Podcast episode with the incredible Dino Watt, we explore how to create a thriving, productive, and world-class culture in your workplace🌟
Dino is a visionary who understands the importance of cultivating relationships and harnessing the power of strong teamwork. His years of experience in transforming businesses lend to his invaluable insights on how to elevate your company to new heights. 🚀
Don't miss out on these transformative lessons! Tune in now and take your business culture to the next level. 🎧
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/417.
Build a highly effective team and systematize your business for success. In this week's Marketing Speak Podcast episode, we dive into the world of SYSTEMology with our incredible guest, James Brown!
James Brown is a seasoned business consultant with over 20 years of experience helping organizations implement systems and processes to improve team productivity, efficiency, and overall business performance. He's worked across diverse industries, from manufacturing and construction to professional services and tourism, and has developed a deep understanding of the challenges faced by small businesses.
James has partnered with SYSTEMology to run their group training programs and has helped hundreds of people worldwide implement this simple yet powerful methodology. His broad industry background and profound understanding of business challenges allows him to offer innovative and effective solutions for businesses to simplify their operations and maximize team ownership. 💡
Tune in to discover the game-changing insights James shares in this episode! Learn how to simplify your business operations, empower your team, and achieve the success of your dreams. Tune in! 🌐
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/416.
Innovation begins with empathy. In the latest episode of the Marketing Speak podcast, we're thrilled to feature a true trailblazer in education and AI -– Dr. Sabba Quidwai!
Dr. Quidwai believes that innovative cultures are rooted in empathy. Her incredible journey has taken her from a position as a high school teacher on the front lines of education to a distinguished education executive at Apple. Today, Dr. Quidwai collaborates with organizations to redesign schools and instill young minds with the mindset and skills to thrive in an AI-driven future. She also hosts the thought-provoking Designing Schools podcast and has released a captivating documentary based on her research on design thinking in K-12 education.
Join us as we dive deep into the world of education and AI. Discover how design thinking can revolutionize K-12 education and empower young learners with the tools they need to succeed. We also explore the implications of AI in schools, and discuss how we can foster creativity and preserve children's imagination in this rapidly evolving landscape. The future of education and innovation await -– and Sabba offers remarkable insights you won't want to miss. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/415.
It’s important to use “street smarts” to leverage AI in effective link-building and SEO practices. 🤖 In our latest Marketing Speak podcast episode with our guest, Gareth Simpson, we dive into the fascinating world of link-building, SEO, and AI’s role in both.
Gareth is the visionary founder of Seeker Digital—an SEO and outreach agency renowned for its work with e-commerce, enterprise, and SaaS brands. Gareth’s impressive 15-year journey in the world of SEO has gifted him with unrivaled expertise. He has long stood at the forefront of the AI revolution, and harnesses AI’s potential to drive exceptional results for his clients. 🚀
In this episode, you'll gain priceless insights into the dynamic world of link-building, supercharged by the unstoppable force of AI. The landscape is changing, and we're here to guide you through it. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/414.
You can't always guarantee the outcome of your business, but you can guarantee the effort you put into it. In this week's episode of the Marketing Speak Podcast, we had an insightful conversation with Michael Zipursky! 🎧
Michael Zipursky is the co-founder and CEO of Consulting Success®. Michael’s expertise is unparalleled in helping entrepreneurial consultants grow profitable, scalable, and strategic consulting businesses. He has advised prestigious organizations like the Financial Times, Dow Jones, and RBC, and has played a pivotal role in launching new products globally for Panasonic. Michael is passionate about his work and has helped over 1000 consultants across 75 industries grow their annual revenues by 6 and 7 figures.
This episode is a must-listen for anyone looking to supercharge their consulting game, gain invaluable insights, and achieve remarkable growth. Get ready to gain actionable takeaways that you can implement right away. 💡
Tune in now on Marketing Speak and get ready to elevate your consulting success! 🎧✨
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/413.
When you become a master in your profession, you need to learn to leverage and market your expertise. In this week's episode of the Marketing Speak Podcast, Stephan’s guest, the brilliant AJ Kumar, shares his insights on the art of personal brand marketing.
AJ is a Guru-maker with an impressive 15 years in digital marketing. He's on a mission to help individuals skyrocket to stardom within their respective fields through the power of brand-building content. His smart strategies for business and marketing empower people to become the go-to experts in their industries.
With AJ's golden touch, clients have generated millions in online revenue, secured spots on the New York Times’ Bestseller list, and landed television show spots.
Tune in and uncover the secrets to personal brand success, learn to master smart moves that drive results, and get inspired by AJ's journey.
Ready to ignite your brand and drive it to new heights? Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/412.
In order to sell your book, it’s vital to strategize and ensure you’re forging excellent content. In the latest episode of the Marketing Speak podcast, we're diving deep into the art of book marketing with a true master of the craft, Charlie Hoehn.
Charlie is the best-selling author of Play It Away, a transformative book that even Tony Robbins hails as "The cure to your stress!" Over 5 million readers engage with his enlightening articles, and Charlie brings a wealth of wisdom and experience to his work.
As we explore the nuances of effective book marketing, unveiling strategies that can elevate your literary endeavors to new heights, Charlie’s personal journey will captivate you.
Tune in for invaluable insights and a fresh perspective that will reshape your approach to marketing. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/411.
Most entrepreneurs encounter a rocky path to success. In the latest episode of the Marketing Speak podcast, join us as we chat with Brent D. Payne. From Google jail to multimillion-dollar setbacks, Brent's story is a rollercoaster of challenges and comeback wins.
Brent is a speaker, SEO expert, and digital marketing consultant. He spills the beans on the first publicly available tool to reshape the SEO landscape. Imagine optimizing every major content field on your website with just 2 minutes of human involvement!
Get ready for a conversation that will open your eyes to the future of SEO and digital marketing. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/410.
Sometimes life throws us significant curveballs and we’re left with no choice but to start over. This can feel devastating, but according to today’s Get Yourself Optimized guest, Suzy Batiz, when everything falls apart it provides an excellent opportunity to start with a clean slate. Assess where you’ve been and where you want to go — the only way is up.
Suzy is the founder and creator of extremely successful companies that are worth nine figures. Suzy, and her empire, are propelled by transformation. Her product, Poo-Pourri, transforms the bathroom in a heavenly-smelling sanctuary and she’s transformed the household cleaning industry with the non-toxic, aromatherapy magic of her products. Suzy’s growing portfolio of ALIVE OS™ courses allows people to fully experience life. Tune into the episode for inspirational life insights!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/409.
SYSTEMology studies systems and processes in organizations and organizational efficiency. In this episode of the Marketing Speak podcast, we’re thrilled to have David Jenyns, author of Authority Content and SYSTEMology, as our brilliant guest. 🎙️
David Jenyns is an accomplished entrepreneur who made a mark by selling the iconic Melbourne Cricket Ground in his early twenties, and then founded Melbourne SEO Services. David grew his expertise and, in 2016, created SYSTEMology, a game-changing platform that empowers business owners to implement scalable systems. Today, he leads a growing community of certified SYSTEMologists, conducts workshops, delivers powerful keynote addresses, hosts an engaging podcast, and passionately works to liberate business owners worldwide from their involvement in daily operational tasks.
This podcast is an absolute must-listen for entrepreneurs and business owners seeking to systemize their workflows. Discover the power of SYSTEMology and learn how to streamline your processes for optimal efficiency and growth. Don't miss out on this game-changing episode! 🎧
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/408.
Professionalism and dedication are universally key to successful sales. In this week's episode of Marketing Speak, the incredible Fred Diamond leads us to discover amazing sales game changers!
Fred Diamond hosts the Insights for Sales Game Changers Podcast, where he shares invaluable tips to improve sales and creative methods featuring top sales leaders from companies like Salesforce, IBM, Hilton, Oracle, and Nestle. His expertise and guidance will cause your sales game to soar to new heights.
If you want to become a better sales professional, this episode is a must-listen. Gain powerful insights and achieve outstanding results by applying the lessons Fred shares.
Prepare to transform your sales approach and take your career to the next level!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/406.
Blessings abound when you relentlessly pursue achievement, growth, impact lives, and expand the reach of your podcast. This week on the Marketing Speak podcast, the incredible Luke Storey shares his deep insights on the worlds of marketing and podcasting.
Luke Storey is a writer, meditation and metaphysics teacher, and lifestyle design expert. Luke launched The Life Stylist Podcast in 2016, and has hosted this top-rated series ever since. Over the past two decades, he’s refined and cultivated the ultimate wellness lifestyle. Luke’s teachings combine primal health, ancient spiritual practices, cutting-edge natural healing, and consciousness-expanding technologies to promote holistic health.
In this episode, Luke inspires and prepares us to level up our marketing game. Discover how powerful it can be to follow your intuition in your selection of podcast guests. Learn how genuine connections with your guests can create magic and unexpected opportunities. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/405.
In marketing, human elements make everything pop. In today’s episode of the Marketing Speak podcast, our guest Draye Redfern shares his life and business challenges. Draye believes in Dr. Sean Stephenson’s words: Life doesn’t happen to you; it happens.
Draye founded multiple ventures, including Redfern Media, fractionalcmo.com, Ultimate Advisor Coaching, and bikecar.com, a cargo bike company for urban families. He is a true entrepreneur with features in Psychology Today, Forbes, Inc Magazine, and the Huffington Post.
In this episode, Draye shares his story of overcoming seemingly insurmountable struggles. His determination has played a pivotal role in his success. You'll be amazed to discover how influential his daily commutes have shaped his motivational and entrepreneurial mindset.
Prepare to be inspired as Draye unveils powerful life and marketing insights. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/404.
When we think of ourselves as librarians to our content, we can understand the scope and overview of our published content. In today’s Marketing Speak podcast episode, I’m delighted to chat with Pamela Wilson as we delve into how AI tools contribute to the ever-evolving field of content marketing.
Pamela is not just an expert in content marketing and strategy, she is also a marketing adviser, executive coach, and an accomplished author. Her highly-acclaimed books, Master Content Marketing and Master Content Strategy provide valuable insights for successful content marketing.
In this episode, we dive into a captivating discussion on how to create a powerful content marketing strategy through a powerful brand narrative, aligned content, adapting and repurposing content, and more. You don't want to miss this. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/403.
An entity is a concept you can describe and put into a database. In this episode of the Marketing Speak podcast, we’re thrilled to feature Dixon Jones as he discusses entity SEO and how we can leverage specific strategies for our branding.
Dixon is the author of the highly acclaimed book, Entity SEO, and the CEO of the cutting-edge entity SEO tool, InLinks. With over 20 years of experience, he is a prominent SEO speaker and thought leader in the industry. Prior to his role as InLinks CEO, Dixon served as the Chief Marketing Officer at Majestic, which solidified his expertise in the field.
In this episode, Dixon and I discuss entity SEO and explore how it can transform your online presence. Dixon shares invaluable insights and practical tips to help you optimize your brand's visibility and relevance in search engine results.
Don't miss out on this conversation with one of the industry's finest minds. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/402.
Beyond building an audience, podcasting is an amazing collaboration engine. In this week’s Marketing Speak podcast episode, the mastermind behind the Conscious Creators, Sachit Gupta, shares the untapped potential of podcasting.
Sachit Gupta is the renowned Creator Whisperer, a leading podcaster, and a trusted business consultant. He empowers podcasters, creators, brands, and businesses to construct, expand, and amplify their online platforms to reach millions. As the force behind Platforms Media, Sachit has collaborated with esteemed clients such as Rohit Sharma (Captain of the Indian cricket team and Restless Action Drink), Tim Ferriss (renowned author and podcaster), and Seth Godin's altMBA. Sachit enables people to develop successful podcasts, generate income, and significantly expand their audiences. His ultimate mission is to empower over 1 million creators worldwide to achieve their goals.
In this episode, Sachit unveils his insider tips and strategies to successfully grow businesses through podcasting. You don't want to miss out on this golden opportunity. Get ready to gain valuable insights and kick-start your own podcasting journey. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/401.
Understanding data leverages your engagement with your audience. Today’s Marketing Speak podcast episode is a jam-packed discussion on data solutions, digital experience, and digital performance with the incredible Avinash Kaushik.
Avinash Kaushik is the global Chief Strategy Officer of Croud, a leading full-service marketing agency. With extensive experience at Google and other prominent companies, Avinash is renowned for his authoritative voice on capitalizing on data to reinvent digital existence. He’s received prestigious recognition in his field, and is a trusted expert in the field of digital marketing strategy.
Grab this opportunity to expand your knowledge by checking out this Marketing Speak episode that highlights the cutting-edge world of data-driven marketing and how it can transform your business’s digital presence. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/400.
The universe's infinite wisdom allows people to reveal more light and make a bigger impact. In the latest episode of the Marketing Speak podcast, the brilliant Ryan Levesque joins us as we dive deep into the world of marketing and personal growth.
Ryan Levesque is an industry-leading entrepreneur, bestselling author, and marketing expert who has helped countless individuals and businesses thrive. His insights and strategies are nothing short of game-changing!
This episode discusses the powerful Hybrid Expert Model, reframing "no's" in our lives, achieving freedom and flexibility in our business, and the three pillars to sales success: attract, enroll, and deliver.
Whether you're an aspiring entrepreneur or a seasoned marketer, this episode is a must-listen. We unpack valuable lessons that will empower you to supercharge your business growth. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/399.
AI is a systemic shift for business, culture, and humanity. In this episode of Marketing Speak, I’m joined by an incredible guest, Peter Swain. Through our discussion, Peter introduces the fascinating world of AI and its transformative impact on many industries.
Peter has a forward-thinking mindset and many years of experience, which allows him to understand and harness the power of AI. Peter shares his wealth of knowledge and provides practical guidance for navigating this evolving landscape. Peter’s upcoming book, You Can Be Proud or Rich, encapsulates 52 life lessons and captures highlights from his career journey.
Discover how AI is reshaping the business landscape by removing the traditional link between scarcity and value. Peter's expertise and deep understanding of AI will open your eyes to new possibilities and empower you to embrace this revolutionary technology. Whether you're an entrepreneur, marketer, or simply curious about AI's potential, this episode is a must-listen!
Don't miss the valuable insights and actionable advice that will empower you in this rapidly changing digital landscape. Tune in!
The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/398.
When you’re true to your mission and commit to changing others’ lives, your business flourishes. In this episode of the Marketing Speak podcast, my good friend and the founder of Studio1 Design, Greg Merrilees, interviews me. Greg and I had a great time discussing SEO strategies. I also share insights on how to boost magnetic leads through effective website design and branding.
I want to give a huge shout-out to Studio1 Design for their amazing creativity, and the hard work they’ve put into my websites. When it comes to achieving marketing goals, a reliable and talented team can make all the difference.
Check out this episode for valuable insights and tips on how to build your social proof, SEO tricks, and how to create lead magnets. Tune in and discover how to take your business to the next level!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/397.
To achieve greater efficiency as an entrepreneur or business owner, it’s crucial to possess exceptional outsourcing skills. John Jonas joins this week’s Marketing Speak episode to offer insights into outsourcing to the Philippines. John is an entrepreneur who believes his life is better because of his Filipino VAs.
A resident of Utah, John is the founder of OnlineJobs.ph. After college, John worked only eight months in a corporate job before creating the goal to work for himself. In 2004, he succeeded and has been working from home ever since. In 2006, John hired his first Filipino worker and quickly realized the benefits of having Filipino Specialists and virtual assistants on his team. Today, thanks to his efficient Filipino workers, John only works 17 hours a week, which allows him to enjoy hobbies like golfing and backpacking midweek and also spend quality time with his family. In addition, his outsourcing skills have made life better for his entire team.
Join John and I as we discuss tips and tricks on how to outsource and how to use OnlineJobs.ph to your advantage. Tune in to this episode to learn more about hiring a great Online Filipino Specialist or virtual assistant!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/396.
In business, collective rhythms ensure that progress isn’t attributed to a single individual. Lloyd Thompson joins me in this episode of the Marketing Speak podcast. Lloyd and I discuss fractional executives, the differences between EOS (Entrepreneurial Operating System) and Scaling Up methodologies, and how a Director of Operations can help CEOs focus on higher-level tasks and maximize revenue.
Lloyd is the founder of VirtualDOO and the author of 9 Ways to Leave Your Day-to-Day Operations. Lloyd uses his expertise to help busy online business owners free up their time and delegate daily operational management.
Tune in to hear his insights on fractional executives, the role of a Director of Operations, and the importance of implementing rhythms in your business. Trust me, you won't want to miss this episode!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/395.
Your client is the hero, and you’re their guide. When you combine your superpowers, magic happens. In this episode of the Marketing Speak podcast, we’re thrilled to have Jaimee Maree as our guest. 🎙️ Jaimee is a master of conversion-focused copywriting, and she will share the secrets of creating copy that attracts, captivates, and converts audiences.
Jaimee is the founder of Savvy Copy, a direct response copywriting agency that has helped high-profile clients like Sylvester Stallone, Gary Goldstein, Bill Zanker, Pit Bull, Tony Robbins (along with hundreds of other entrepreneurs, business owners, thought leaders and coaches) see their businesses soar. 🚀
Join us as we dive deep into the magic of writing compelling copy to connect with your audience and drive conversions. Don't miss out on this opportunity to learn from one of the best in the business. Tune in now! 🎧✨
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/394.
Through valuable content and strategic actions, we're sharpening our focus to achieve greater results. In today’s Marketing Speak podcast episode with John Hall, we talk about significant points on leveling up your business.
John Hall is a best-selling author of the book Top of Mind, and has been recognized as a top sales speaker, virtual keynote speaker, and motivational guest speaker. John has a wealth of experience in helping businesses succeed: He’s known for helping businesses increase revenue and boost employee productivity. He's also an advisor to innovative growth companies like Relevance and Calendar.
In this episode, we dive into exciting topics such as PR, link-building, and brand influence. Don't miss out on the valuable insights and tips shared by John. Tune in!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/393.
We are destined to utilize both SEO and search marketing in our businesses. In the latest episode of the Marketing Speak podcast, Chris Silver Smith, the CEO of Argent Media.
Chris has extensive experience in search engine optimization. Chris also is a social media, PPC, and reputation management strategist. As a strategist, he has consulted for various clients, including Fortune 500 companies and public figures. He's also been an expert witness in legal cases involving major brands such as Google, GoDaddy, the Academy Awards, Starbucks, Adidas, and Versace.
Join us in this episode to discuss search marketing, online reputation management, and more. So, don’t wait any longer. Tune in!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/392.
Growing an audience is not about numbers, it’s about relationships. This week on the Marketing Speak podcast, we have the pleasure of welcoming Rachel Miller to discuss digital marketing and how to grow your audience.
Rachel is a lifetime learner, mom to six kids, and a prolific business builder who has grown her audiences to over 4.4 million people and brought in over $10M in revenue without ads. In addition, Rachel has coached over 28,000 businesses and helped them to organically get their content in front of people.
In this episode, Rachel will share tips and strategies for growing an engaged audience for your brand without breaking the bank on an ad campaign. So tune in to learn how to make your content stand out and organically grow your brand's audience. Don't miss it!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/391.
“Don’t let anybody else squash your dreams.” These are words of encouragement from today’s guest who’s also a friend, Mike Wolf. This week’s conversation with Mike is all about the world of real estate.
As a seasoned real estate mentor and serial entrepreneur, Mike has a wealth of knowledge to share about the industry. He’s a passive income expert who helped countless others achieve their financial dreams.
Join us as Mike dishes out insider tips, tricks, and strategies for success — from finding profitable deals to negotiating contracts, he’ll cover it all and then some. Tune in and take your real estate game to the next level!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/390.
Success in funnels isn't just about moving people from A to B -– it's about creating a strong relationship that turns an audience into clients and partners. In this episode, get ready to level up your funnel game with the master himself, Hawk Mikado.
Hawk Mikado is an accomplished entrepreneur, adventurer, family man, and a leading expert in funnel marketing. With a passion for helping other entrepreneurs achieve their goals, Hawk has dedicated himself to mastering the art of funnels, lead generation, and live launches. Throughout his career, he has built over eighteen impressive 7 and 8-figure funnels and helped over 11,973 entrepreneurs add 6+ figures to their businesses.
Immerse yourself in the wealth of knowledge and experience of Hawk Mikado, and get ready for inspiration. Tune in to this episode and discover the secrets to funnel success!
The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/389.
SEO rankings are based on sharing unique knowledge and observations, and my esteemed guest on today's show has made it his mission to master SEO.
I've had Will Critchlow on the show before, and it's great to have him back to discuss his inspiration behind building his platform. After many years of consultation and research, he realized he could empower large websites to land a great SEO impact. It's fascinating to hear about the evolution of SearchPilot from the Distilled days, the powerful lessons Will learned along the way, and how he has ruffled some feathers at Google! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/387.
I am honored to have been hosted by Global Innovation Tours — a platform that offers unique educational and networking experiences connecting Silicon Valley investors, entrepreneurs, and experts in various fields.
Today's Marketing Speak is an actionable, informational workshop I led with a handful of entrepreneurs to discuss the three pillars of SEO — content, architecture, and links. We checked out the sites of my brave and willing guests to dissect what works, what doesn't, and how to fix issues. As a fly on the wall in one of my SEO working sessions, you can better grasp the boots-on-the-ground implementation of SEO and conversion optimization. Today’s episode offers vital SEO knowledge and actionable steps. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/386.
My awesome friend, Jay Abraham, is back on the show. Jay, aka "The 21.7 Billion Dollar Man," is a proven business leader and top U.S. executive coach. As founder and CEO of The Abraham Group, Jay has spent his entire career solving complex problems and fixing underperforming businesses.
In this Marketing Speak episode, Jay shares his experiences in Dr. Barry Morguelan's private client group, High-level Mastermind.” He also discusses how to harness quantum energy and apply it to your life, business, relationships, career, and many more. Tune in! hThe show notes, including the transcript and checklist to this episode, are at marketingspeak.com/385.
In today's Marketing Speak episode, join me as I share my METal International:SEO and Conversion talk. In this informal workshop, I showcase an excellent way to master the practical implementation of SEO and conversion optimization. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/384.
It's amazing how a deep understanding of your values can unlock your greatest power and potential. Today, I am joined by Dr. John Demartini as we discuss his strategies for his success. We discuss how gratitude and values can greatly impact your business. We also cover how to communicate and articulate your values to your team members, how to motivate them through their own values, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/383.
Here's another jam-packed "Ask Us Anything" session with Bruce Clay and Duane Forrester from the Affiliate Summit West. In this Marketing Speak session, Bruce, Duane and I answer the audience's most frequently asked SEO questions regarding their websites. If you’re curious about your own website’s performance, you might get some valuable (and free) insights from experts here. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/382.
Today's Marketing Speak episode is quite different. My good friend and client, Brandon Yosha, joins me to discuss how SEO positively changed their business. We also talk about the principle of preeminence and how to make the world a better place. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/381.
You don't need to be a tech geek to leverage SEO in your business. In this Marketing Speak episode, I'm delighted to share my talk with my daughter, Chloe Spencer, on BlogHer2017 as we discuss how to conquer search engine algorithms. We also critique some blogs and websites and share some of our favorite tools and strategies for SEO success. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/380.
SEO can change the future of your business. Do you want to take your business to the next level? In today's Marketing Speak episode, Gert Mellak and I discuss how to keep up and stay ahead of Google and your competition using the latest software, content strategies and future-proof SEO tactics. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/379.
Hiring the right person for your SEO job can save you money and time. Check out my talk at BrightonSEO Conference as I share my 7-step process for hiring a great SEO expert for your business! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/378.
I am excited to share my Q&A session with Bruce Clay and Chloe Spencer at Affiliate Summit West 2020, where we answer the audience's most pressing SEO questions. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/376.
A lot of marketers say content is always king. But how can you make your content king? The answer: Know how to utilize SEO and create the right strategy!
Today's guest is Lukasz Zelezny, a keynote speaker and an SEO consultant for mid-to-large corporations and organizations with 15 years of experience. Lukasz focuses on increasing organic traffic, conversion rates, and return on investment through SEO.
In this episode, Lukasz talks about the importance of keyword research in creating unique and valuable content for your SEO strategy. He also shares the tools he uses for SEO and some case studies of his clients.
This interview will surely give you tips and tricks in SEO that you can use for your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/375.
Learning about SEO gives you leverage against your competitors. Check out my talk with my daughter, Chloe Spencer, on BlogHer2020 as we discuss the biggest SEO mistakes bloggers make and how to deal with them. We also constructively critique some websites from the audience and advise audience members on some of SEO's low hanging fruit they can implement. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/374.
Want to learn the low-hanging fruit in SEO that will help you rank your site? Check out my talk on SuperfastBusiness Live as I reviewed some of the audience's websites on the fundamentals of SEO! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/372.
If you’re like many experts and entrepreneurs, you have a continual flow of ideas and concepts that enter your brain, but you’re not sure where to file them. Well, it turns out your brain was meant for generating ideas—not filing things away! Or, as David Allen puts it, your brain is meant to be a factory not a warehouse. Ready to bring that back to balance? Good, because there’s an app for that! Really a solution made up of multiple apps.
Today's guest, Caelan Huntress, generously shares his expertise in helping all of us get stuff out of our heads and onto paper, into apps, and other trusted systems so they can work for us. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/371.
Like blogging, podcasting needs an SEO strategy so people can find it on the internet. Having an SEO strategy in place in your podcast will give you an advantage over your competitors in your niche. Check out my interview on Podcast Coaching with Christine O'Donnell as I talk about SEO and its impact on podcasting. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/370.
“Excellence is never static. It is about doing your absolute best within every changing moment, in every changing situation. No one is perfect. Anyone can become excellent.”
I love that quote by Natasha Miller, outgoing introvert, musician, Inc. 5000 Entrepreneur, and my guest on today's show. Miller began as a classically trained violinist and ended up building – as she says "on accident" – a multi-million dollar company. Her memoir, Relentless: Homeless Teen to Achieving the Entrepreneur Dream, is raw, vulnerable, honest, and a Wall Street Journal best-seller.
Tune in on this episode that's chock-full of inspiring business (and life) stuff! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/369.
“Excellence is never static. It is about doing your absolute best within every changing moment, in every changing situation. No one is perfect. Anyone can become excellent.”
I love that quote by Natasha Miller, outgoing introvert, musician, Inc. 5000 Entrepreneur, and my guest on today's show. Miller began as a classically trained violinist and ended up building – as she says "on accident" – a multi-million dollar company. Her memoir, Relentless: Homeless Teen to Achieving the Entrepreneur Dream, is raw, vulnerable, honest, and a Wall Street Journal best-seller.
Tune in on this episode that's chock-full of inspiring business (and life) stuff! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/369.
No CRM will fit all businesses because each company has different goals and needs. In today's Get Yourself Optimized episode, Jeroen Corthout joins me as we talk about different types of CRM and how to choose the best one for your business. He also explains how a CRM can help you better manage your customer relationship.
Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B services, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically.
Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/368.
No CRM will fit all businesses because each company has different goals and needs. In today's Get Yourself Optimized episode, Jeroen Corthout joins me as we talk about different types of CRM and how to choose the best one for your business. He also explains how a CRM can help you better manage your customer relationship.
Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B services, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically.
Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/368.
To achieve strong connections and relationships with business prospects, you must master the art of follow-ups, referrals, and customer retention. In this episode, my guest, Mostafa Hosseini, lays down the best ways to win customers and clients.
Mostafa is the founder of Persyo Inc. and the creator of the Simple Retention Formula, Simple Marketing Formula, and Simple Offer Formula.
Mostafa and I talked about how to turn your customer retention into your most profitable and effective marketing strategy. We also discussed the importance of the human touch in the digital era, how to take care of your leads depending on where they are in their journey, how to avoid hard selling at all costs, and much more.
Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/367.
To achieve strong connections and relationships with business prospects, you must master the art of follow-ups, referrals, and customer retention. In this episode, my guest, Mostafa Hosseini, lays down the best ways to win customers and clients.
Mostafa is the founder of Persyo Inc. and the creator of the Simple Retention Formula, Simple Marketing Formula, and Simple Offer Formula.
Mostafa and I talked about how to turn your customer retention into your most profitable and effective marketing strategy. We also discussed the importance of the human touch in the digital era, how to take care of your leads depending on where they are in their journey, how to avoid hard selling at all costs, and much more.
Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/367.
In today's Marketing Speak episode, Laura Sprinkle joins me to discuss how to develop and execute a successful affiliate marketing strategy.
Laura is an affiliate partnerships strategist working with digital course creators. Her strategies have helped everyone, from seven-figure industry leaders to budding entrepreneurs, garner more than $30 million in partner revenues.
In this conversation, Laura shares her four-part system — Attract, Activate, Amplify, and Appreciate — that virtually ensures success when conducting a launch. She also provided some great real-life examples of successful partnerships, step-by-step instructions on how to find and recruit the right partners, and what makes an affiliate offer so irresistible it's hard for anyone to say no.
Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/366.
In today's Marketing Speak episode, Laura Sprinkle joins me to discuss how to develop and execute a successful affiliate marketing strategy.
Laura is an affiliate partnerships strategist working with digital course creators. Her strategies have helped everyone, from seven-figure industry leaders to budding entrepreneurs, garner more than $30 million in partner revenues.
In this conversation, Laura shares her four-part system — Attract, Activate, Amplify, and Appreciate — that virtually ensures success when conducting a launch. She also provided some great real-life examples of successful partnerships, step-by-step instructions on how to find and recruit the right partners, and what makes an affiliate offer so irresistible it's hard for anyone to say no.
Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/366.
Marketing is always evolving, and we must adapt to survive. What worked years ago may not apply to this day and age.
But which trends are here to stay, and which are just fads? And what adaptations must we make to thrive in this new environment?
In this episode, My guest, Sani Abdul-Jabbar and I discuss ways businesses can incorporate blockchain and the Metaverse into their marketing strategies. Sani is the head of VezTek, a thought leader in emerging technologies and an evangelist of blockchain and cryptocurrency. His upcoming book, Makers, revolves around epoch-defining questions, such as how should people live alongside their AI creations? Hint: he believes in teaching AI human values, such as compassion, empathy, and kindness.
We also spoke about the Web3 ecosystem, crypto, AR/VR, and more. So if you’re eyeing becoming a frontrunner in the future of business and marketing, this is a conversation not to miss. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/365.
Check out my interview on The Eventual Millionaire with Jaime Masters, where I shared some proven tips in writing SEO content, picking and testing the right SEO keywords, and some link-building tactics. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/364.
Life is full of ups and downs. However, once you find your purpose in this world, situations and circumstances don't matter. My guest for today, Sebastian Rusk, lived quite a journey until he found his true calling - and that is to help people tell their stories through podcasting.
Sebastian is a Podcast Launch Specialist and has been building online communities for the last 15 years. He founded PodcastLaunchLab.com in 2016 as a turn-key podcast launch solution for marketers and entrepreneurs that want to start a podcast. He knows that everyone has an incredible story inside of them – all they need is someone to ask them questions so they can share it with the world!
Sebastian is currently the Host of the GritDaily.com Startup podcast that covers the world of tech and startups, as well as Web3 SUCKS! – a show dedicated to education about the world of Web3 and NFTs.
In this episode, Sebastian talks about how he started all his podcast shows - GritDaily.com Startup and Web3 SUCKS!. He also shares his professional and personal journey that led him to his true passion - podcasting.
Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/363.
Life is full of ups and downs. However, once you find your purpose in this world, situations and circumstances don't matter. My guest for today, Sebastian Rusk, lived quite a journey until he found his true calling - and that is to help people tell their stories through podcasting.
Sebastian is a Podcast Launch Specialist and has been building online communities for the last 15 years. He founded PodcastLaunchLab.com in 2016 as a turn-key podcast launch solution for marketers and entrepreneurs that want to start a podcast. He knows that everyone has an incredible story inside of them – all they need is someone to ask them questions so they can share it with the world!
Sebastian is currently the Host of the GritDaily.com Startup podcast that covers the world of tech and startups, as well as Web3 SUCKS! – a show dedicated to education about the world of Web3 and NFTs.
In this episode, Sebastian talks about how he started all his podcast shows - GritDaily.com Startup and Web3 SUCKS!. He also shares his professional and personal journey that led him to his true passion - podcasting.
Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/363.
Digital marketing without sales funnels, automation and well-thought-out campaigns can work initially but are never sustainable when you long for growth and expansion. When future-proofing is more crucial than ever in this type of economy, every entrepreneur must stay as updated as possible.
In this episode, my guest Michelle Nedelec and I dive deep into strategies that help businesses grow. This episode is a crash course if you want to learn more about streamlining your marketing and business processes. Michelle's knowledge and professional history can help you jumpstart your automation and sales funnel strategies today.
Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/362.
Digital marketing without sales funnels, automation and well-thought-out campaigns can work initially but are never sustainable when you long for growth and expansion. When future-proofing is more crucial than ever in this type of economy, every entrepreneur must stay as updated as possible.
In this episode, my guest Michelle Nedelec and I dive deep into strategies that help businesses grow. This episode is a crash course if you want to learn more about streamlining your marketing and business processes. Michelle's knowledge and professional history can help you jumpstart your automation and sales funnel strategies today.
Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/362.
Want to learn how to apply SEO on social media - especially on Youtube? In my interview on The Maximize Your Social Influence Podcast with Neal Schaffer, I talk about applying SEO to your YouTube channel and videos and how to get SEO value from social media posts. I also share some content marketing strategies - coming up with hooks, getting links, etc. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/361.
Want to learn how to apply SEO on social media - especially on Youtube? In my interview on The Maximize Your Social Influence Podcast with Neal Schaffer, I talk about applying SEO to your YouTube channel and videos and how to get SEO value from social media posts. I also share some content marketing strategies - coming up with hooks, getting links, etc. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/361.
From the guy who produced one of the most viral commercials on YouTube, garnering 40+ million views, is the highest-grossing crowdfunded movie or television project of all time, The Chosen. This man is no other than Derral Eves.
In this episode, we talk about the makings of disruptive content, how to run a successful business amidst the challenges, and why humility is the secret to staying as long as you can in the industry. Derral also shared his insights on producing the hit series, The Chosen. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/360.
From the guy who produced one of the most viral commercials on YouTube, garnering 40+ million views, is the highest-grossing crowdfunded movie or television project of all time, The Chosen. This man is no other than Derral Eves.
In this episode, we talk about the makings of disruptive content, how to run a successful business amidst the challenges, and why humility is the secret to staying as long as you can in the industry. Derral also shared his insights on producing the hit series, The Chosen. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/360.
Speaking today is much more than just going up on stage and presenting in front of a live audience. Thanks to the advancement of the internet, we can communicate and reach significantly more people. While some prefer live videos, webinars, or one-on-one virtual meetings, the secret sauce for effective speaking is how you get your message out.
In this episode with Laurie-Ann Murabito, we go beyond the big stages and define how speaking your truth can definitely help change the world. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/359.
I want to share my interview on Roger Dooley's Brainfluence Podcast, where I talk in-depth about SEO. Roger features conversations with thought leaders, CEOs, bestselling authors, and renowned scientists. In this episode, I shared some of my stories and insights about my journey to becoming an SEO specialist, how the book I co-wrote, The Art of SEO, came to be, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/358.
Internationally recognized serial entrepreneur, author and business expert Spencer Lodge compares podcasting to therapy. To him, it's one of the best types of media to get one's thoughts out there and make valuable connections and conversations.
In this episode, Spencer and I exchanged stories about our experiences in podcasting and set out some valuable tips on how to grow a podcast. From his most unforgettable interview down to which guest changed his life, Spencer's way of storytelling leaves an impact on anyone who’s on the fence about starting their show.
Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/357.
Ticiano Sgarbi believes his moonshot is to become more understanding and spread understanding from a broader perspective. He tries to achieve his moonshot as he discovers his massively transformative purpose: dealing with emotions and languages in SEO and marketing.
As an SEO practitioner, Ticiano uses his multilingual ability in multilingual SEO as he founded Sgarbi Digital Marketing. This Marketing Speak episode approaches the universal language of intuition, synchronicity, tolerance, elegance, and harmony. So tune in to a powerful, beautiful, elegant, and meaningful conversation! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/355.
It's great to converse with my SEO industry friends, Ross Dunn and John Carcutt. Talking about the latest news on SEO inspires me to expand my knowledge as an expert in the field. In this episode of The SEO 101 Podcast, I described my journey into SEO - how everything started. I also shared excellent tips on future-proofing a business, basic SEO practices, creating remarkable content, link building, digital PR, artificial intelligence for SEO, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/354.
How do I attract the audience? How do I make them trust and buy from me? These are the questions that are plaguing a lot of business owners. And the answer to that is MARKETING! But how do you make your marketing strategy work?
Today's guest, Tim Reid, is a marketing expert who believes that giving valuable and helpful content will yield an unimaginable return to your business. Tim is Australia's most practical business marketing keynote speaker, traveling the world showing business owners, marketers and their employees how to embrace the modern world of marketing by gaining success and increasing profits without spending a fortune. He's also an engaging and entertaining emcee, having emceed the Telstra Business Awards around Australia, and is the emcee for the annual Australian Podcast Awards. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/353.
According to Kevin Indig, there's a big difference between theoretical robustness and practical application among all the algorithms that Google potentially uses. But in the end, it's all about the result. Kevin leads SEO at Shopify. He's also the Growth Memo newsletter creator and the Tech Bound podcast host. In this Marketing Speak episode, Kevin and I discuss the importance of experts sharing their knowledge, research, and data to advance the practice of SEO. So tune in and geek out on this value-packed conversation! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/352.
Today's guest transitioned from being a productivity expert to being a joint venture expert. He used the traction he got as a productivity expert and his IT and systems background to systematize the JV process from relationship building to booking to executing the promotions. He then made it his mission to empower people to build amazing relationships that lead to large impact, dependable revenue and an amazing quality of life through Joint Ventures. Charles Byrd is a human lead magnet, super-connector, frictionless system ms expert, and world-renowned expert on Joint Venture (JV) partnerships. He's the author of the Amazon bestseller, Internet Marketing Secrets. He has been featured in Forbes, ABC News, SiriusXM, and the National Speakers Association. He was also a past guest on my other podcast, Get Yourself Optimized, where we geeked out on Evernote (episode 186). Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/351.
My guest for today has been in the business for decades. Through his experience and knowledge, he was able to put up several companies in different industries. Unfortunately, some of these businesses failed, but these failures and obstacles made him more resilient as an entrepreneur. Kevin Lee co-founded Didit, a leading digital-first marketing firm in 1996. He also founded GivingForward.org, a cause marketing nonprofit focused on generating revenue for other nonprofits. Previously to Giving Forward, Kevin founded We-Care, a cause marketing platform that generated over $8 million for nonprofits, becoming the "inspiration" for Amazon SMILE ($350 million in donations). Kevin is also the CEO of the eMarketing Association. In addition, he invents marketing technology solutions for Didit clients, has written four books, spoken at more than 500 events, and published 700+ articles on marketing. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/350.
Search Engine Optimization (SEO) is an important part of marketing your business. This process will allow your site to increase visibility when people search for products or services related to your business in search engines. However, many business owners are still confused about what SEO is and what it does. It was amazing to be on David Newman's Do It! Marketing Podcast and share my knowledge on SEO. In this episode, I gave a crash course on better SEO practices and where it should be applied. I also shared how I structured my business and service offerings to tailor toward clients of different sizes, budgets, and needs. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/4-A.
Today, I am joined with usability consultant Steve Krug. Steve is the author of Don't Make Me Think, the most recommended book for anyone who wants to learn about user experience (UX), and Rocket Surgery Made Easy, a usability testing handbook. His books were based on the 25+ years he spent as a usability consultant for various clients like Apple, Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/349.
Joining me on today's show is Lee Benson, the founder and CEO of Execute to Win, or ETW. He'll be sharing his MIND Methodology. MIND is an acronym that stands for Most Important Number and Drivers. It's a simple, sustainable system that improves business results through better alignment, decision-making, and accountability. And you're going to learn all about it! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/347.
It's great to talk at the BrightonSEO Conference, one of the world's most popular and biggest search marketing conferences. During the conference, I discussed the four critical elements for the perfect keyword strategy and some examples of picking the wrong keywords. I also shared some free and paid tools to help your keyword research. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/BE3.
Today, I am joined by Jason Moffatt - an internet marketing coach, copywriter, ex-private eye, stand-up comedian, father of two including an autistic child, surfer, snowboarder, magician, amateur mycologist, health and yoga enthusiast, dog lover, and so much more. He's basically a Jack of 5000 trades. Jason has been teaching entrepreneurs how to leverage the power of the internet in unique and out-of-the-box ways for over 17 years. In this episode, Jason shares how he became interested in internet marketing and transformed himself into an agent of good and light. He also talks about some out-of-the-box ways that copywriting and marketing can attract an audience. Aside from that, he talks about how he started flipping NFTs and some tips on how to vet an NFT project - whether it's legit or not. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/347.
It's amazing how technology advances very fast, especially the internet. And everyone needs to be adaptable to these changes. According to today's guest, every business owner should never expect that things will be the same in their business as they were five or ten years ago. My guest, Carolyn Ketchum, was a guest on my other podcast, Get Yourself Optimized, about five years ago. She also worked with me as my rockstar virtual assistant. Carolyn is a photographer, the mastermind behind the popular keto blog, All Day I Dream About Food, and a best-selling author of The Ultimate Guide to Keto Baking. A major carnivore and an unrepentant sweet tooth, she is devoted to creating innovative and delicious low-carb recipes that don't sacrifice flavor. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/346.
Today's guest, Stephen Steers, has consulted, advised, and led workshops for more than 500 companies from 25 countries. As a result, he learned that effective sales is about listening, learning, and connecting through stories. According to him, the better you articulate your story, the more your audience will resonate with you. In this episode, Stephen talks about leveraging your stories to get your customers excited and compel them to buy. He shares some of his tips and tricks on starting a conversation at a networking event or a conference, and how to be memorable to the people you meet. He also explains the framework he developed called Superpower Storytelling. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/345.
Today's guest, Stephen Steers, has consulted, advised, and led workshops for more than 500 companies from 25 countries. As a result, he learned that effective sales is about listening, learning, and connecting through stories. According to him, the better you articulate your story, the more your audience will resonate with you. In this episode, Stephen talks about leveraging your stories to get your customers excited and compel them to buy. He shares some of his tips and tricks on starting a conversation at a networking event or a conference, and how to be memorable to the people you meet. He also explains the framework he developed called Superpower Storytelling. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/345.
Many of us get jealous of how bold individuals seize life in remarkable, almost unbelievable ways. They always succeed in their personal and professional lives. But do you know that you can learn how to be bold in life? My guest, Fred Joyal, was an extremely shy person. He was too timid even to make a phone call. However, he transformed himself into someone who has done stand-up and improv comedy, spoken to audiences of 5,000 or more, and met dozens of celebrities. He found love, joy, passion, and success through this boldness. Fred is an author, speaker, entrepreneur, and business advisor. He co-founded the most successful dentist referral service in the country, 1-800-DENTIST. He has previously written two books on marketing, has dabbled in stand-up and improv comedy, and acted in bad movies and excellent TV commercials. His latest book, Superbold: From Under-Confident to Charismatic in 90 Days, is an Amazon and Wall Street Journal bestseller. He once beat Sir Richard Branson in chess and was also a question on Jeopardy. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/344.
It was an honor to be a guest on Mitch Joel's Six Pixels Of Separation – The Mirum Podcast. In this episode, I shared the ins and outs of the world of SEO. I talked about how to use technology to make marketing exponentially better and some SEO strategies so that you can rank on Google. I also shared some of my tips on hiring a legit SEO person. This episode is filled with information that will help you jumpstart SEO in your business. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/BE2.
Erik Luhrs is a Fortune 500 Consultant, NLP Master Practitioner, Psychic, Peak Mindset Coach, founder of BE DO SCALE Hybrid Business Coaching, and the creator of The GURUS Selling System™, Subconscious Lead Generation™, and Peerless Positioning™. Thanks to his broad base of skills and abilities, he has helped clients and companies achieve mathematically impossible operational performance, overcome mental hurdles, create 300% growth in a matter of weeks, improve relationships, overflow their pipelines, achieve the dreams they thought "impossible," and much more…. In this episode, Erik shares how a mindset/brainset shift can change your messaging and positioning that will start the growth of your business. He also talks about some tips on how successful people start their day, how to prepare and strategize a marketing campaign, and much more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/343.
Your story and message are the core of your business. Whatever you put out there is what the world perceives of you, and it predicts how people respond to you. It's vital to make sure you're sending the right message out there. In today's episode, Sam Richter emphasizes the importance of connections and information in identifying opportunities and prospects. Sam is named one of the World's Top 50 Sales Keynote Speakers and one of the 15 Highest Rated Speakers for Virtual Events. He's a bestselling author who delivers his top-rated, dynamic, highly entertaining, high-content keynote presentations and workshop sessions to audiences worldwide. Join us on today's Marketing Speak for an entertaining conversation that includes numerous pieces of high-value entrepreneurial advice! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/342.
In a rapidly changing marketplace, all of us have to adopt new tools, new platforms and fresh messaging to connect to our audience. Currently, many sellers and marketers utilize video to communicate with their audience. However, a lot of them fail to truly build deeper relationships, sell solutions and enhance their reputation. In today's Marketing Speak episode, Julie Hansen talks about her sales and video marketing expertise. She shares her transition story from an actor to a virtual selling expert who utilizes video to connect and build relationships with her customers. She also gives some tips and tricks on doing well in front of the camera to make your video remarkable and exceptional. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/341.
I want to share my interview on the Bob Pritchard Show a few years ago, where I discussed some intel on SEO and marketing. In this episode, I addressed some of the myths and the framework and structure of good SEO. I talked about the importance of remarkable content and shared some of my clients' case studies on how SEO impacted their businesses. I also gave tips and strategies for entrepreneurs on how to start SEO for their websites. If you're interested in improving your rankings, this is an hour worth investing in. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/SB1.
Many entrepreneurs face the complex question of how to price their product or service, and it's a decision that can make or break a business. According to Per Sjöfors, AKA The Price Whisperer™, pricing is a profit and value lever. An increase in the price of a service or product by 1% can show a significant increase in profit. Per is a thought-leader in everything pricing and how companies can use pricing to drive higher growth, sales volume, and profits. He is a sought-after speaker for various conferences, appears regularly on podcasts and business radio shows, and gets routinely quoted in the financial and business press. In this episode, Per talks about the importance of pricing your product and service. He also shares some of his client's success stories in repositioning and repricing their services and product. He also gave some feedback on my company's pricing strategy - including what I need to do to raise my prices. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/340.
What is digital transformation? Why is it important for companies to embrace it? And how can a company pull off a successful digital transformation? These questions have been worrying many entrepreneurs as the term "digital transformation" has become a trend in recent years. Today, I'm joined by Kelly Smith, the Chief Strategy Officer of Hagerty, the world's largest insurer of collectible cars and the largest automotive enthusiast membership organization. In this role, he serves as the CIO, CDO, and CSO. In addition, IT, Digital, Data, Martech & Security all fall under his leadership. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/339.
Do you want to be productive not just by doing more but also by doing what you are passionate about? Today, our guest treats productivity like a belief system has studied different methodologies, and has created a productivity system of his own that is effectively helping people. Mike Vardy is the founder of Productivityist, host of the Productivityist podcast, and a 3-time author. From a productivity enthusiast who used the tools, he is now a productivity specialist who's able to teach people how to use the tools. Today, our guest will discuss the strengths and weaknesses of popular frameworks and systems of productivity. We will also discuss the mode-based work needed to operate and have a consistently great job. Further, we will talk about ways to work with your biology, maximize your willpower, incorporate habits, and get into the flow to produce more effective results. This episode will help you rethink how you organize your life and become more productive. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/338.
Live like you are retired by outsmarting the normal business system and creating automation that allows you not to work round the clock. Our guest today talks about the strategies for running multiple productive business ventures. James Schramko is an internet marketer and entrepreneur who can successfully leverage, automate, and systemize his business. He is the founder of SuperFast Business and runs live events and multiple podcasts. In this episode, James Schramko will talk about the steps to freedom through delegating, outsourcing, and getting the leverage to the maximum capability. He will also discuss various effective tools used in project management, communication, and scheduling. Further, he will share tips on being a good employer and managing overseas employees. Listen to this episode to learn the secret of success and experience living a rich and full life. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/337.
Seth Greenberg continues to have a career journey unlike anyone else. From film school to startup "CEOwner" to going corporate, including taking companies public as a CMO, Seth currently works with startups advising, investing, and pushing founders out of their comfort zones. Seth has been described as a bold risk-taker who is both creative and analytical. On today's Marketing Speak episode, Seth talks about some of his stories as an out-of-the-box CMO that started some great marketing campaigns for the companies he’s worked for. He also shares how his high-risk tolerance and appetite helped him push some ideas that led to big wins. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/336.
Distractions lower performance and negatively affect concentration in completing a task. Today, my guest shares the strategies to disengage from these distractions and be more focused on work to boost productivity. Cal Newport is an Assistant Professor of Computer Science at Georgetown University. Newport writes about the impact of technologies on the world of work and studies the theoretical foundations of our digital age. He is the author of Deep Work and So Good They Can’t Ignore You. In this episode, Cal Newport talks about the benefits of having the ability to concentrate without distraction. He will discuss the value of Deep work, tips on leaving a distracted life for a deep life, and tools in becoming more willful and specific in spending time and making decisions. Tune in to this episode to be more productive and have a high-value output. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/335.
You can build your path the way you want. Just have confidence in yourself and establish a compelling vision to drive you toward your goal. Today, my guest will share his strategies of being an expert in productivity to get you the most out of business and life. Stever Robbins has been an entrepreneur since he was 14 years old. Currently, he is an executive coach, podcaster, author, and serial entrepreneur. His podcast has over 27,000,000 downloads and has been number one on the iTunes bestseller list. In this episode, Stever Robbins talks about changing your mindset, career planning, productivity, and using your creativity to do things. He also shares information about making podcasts unique and awesome, approaching time management, and measuring output in life satisfaction. Listen to this episode to gain insights into creating a path for a successful career and relationships. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/334.
Data needs to be at the center of everything you are doing with marketing. On today's Marketing Speak episode, Janet Driscoll Miller and I delve deeper into data-driven marketing. We discuss the importance of data to meet the end goals of an organization and how to make sure that the marketing department has a voice and a seat at the table when it comes to the decisions a company makes about its future and its budgeting. Janet is the president and CEO of a digital marketing agency, Marketing Mojo, and the author of Data-First Marketing: How to Compete and Win in the Age of Analytics. Janet has over twenty-five years of digital marketing experience and is a graduate of James Madison University. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/333.
We all have deep-rooted fears that sometimes influence our daily lives. What if you could stop those fears that hold you back to help open to new possibilities? Today, my guest talks about the subconscious hypnosis techniques to promote healing and create a better and more positive future. Ken Dubner is an expert at hypnotherapy, hypnotism, and NLP or neuro-linguistic programming. He is a speaker, a certified Master hypnotist, and an NLP (Neuro-Linguistic Programming) Master practitioner. He is the CEO and founder of Mind Training Solutions and was a comic for A&E. In this episode, Ken Dubner talks about what real hypnosis is and teaches us healing methods that help thousands of people and techniques of changing, reframing and restructuring your mindset. Listen to this life-changing episode and know that you can open yourself to better opportunities. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/332.
Savoring life is being able to look back on moments accurately without forgetting important memories, feelings, and lessons. However, memory saving is ineffective when we solely depend on remembering within our minds. Most of the time, ideas fade, concepts merge, and we lose track of the important details. Today's guest will share an effective solution to retain and process various experiences and ideas to help us remember the lessons, relive the moments, and develop an observational perspective. Mike Rohde is a designer, author, speaker, illustrator, and sketchnoter extraordinaire. He professionally designs with Gomoll Research + Design, illustrated the New York Times bestseller REWORK, and has spoken at SXSW. In this episode, Mike talks about having a very detailed, organized view of capturing and remembering moments. He recommends using sketchnotes which is a highly creative and effective way of expanding the vocabulary to capture ideas beyond just writing things to draw something. They amplify notes with layouts, drawings, various fonts, and important details. He further explains that anyone, artistically inclined or challenged, can benefit from taking stylized notes, even for personal use. Tune in to this episode to know how to relive memories and document them interestingly and creatively. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/331.
The retail industry has faced rapid changes in recent years, especially at the height of the pandemic. Consumers are now digitizing some aspects of their daily lives, which clearly shows in the retail industry. Today's guest, Elizabeth Marsten, discusses some of these changes to the retail industry. She also talks about opportunities and strategies smaller businesses have against Amazon and other service lines, like Walmart, InstaCart, and Target. Elizabeth is the Senior Director of Strategic Marketplaces Services at Tinuiti, where she is building out program development, advertising, and sales support on retail media channels, such as Walmart, Target, Instacart, Kroger and Criteo Retail Media. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/330.
Start seeing life's possibilities, move with intentionality, and begin to think that we are always creating something. Today's guest talks about living life with intention and purpose to make a difference and have a better outcome. Ephraim Olschewski is a high-level coach for entrepreneurs and businesses. He is an expert at sales, business processes, mindset shifts, intentionality, and making incredible distinctions that will change every aspect of your life. Ephraim talks about bringing intentionality to life and becoming more committed and complete in this episode. He also speaks about workability, using affirmation for positivity and the importance of having consistency with your words and actions. Tune in and find what works for you to become more successful and live life with purpose. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/329.
Do you want the freedom to live your own life, travel around the world, and live anywhere you want? Today’s guests live that life, and together they take the online world by storm and undeniably enjoy the benefits of having a successful online business. Our guests today, Anita and Andre Chaperon, are an entrepreneurial couple living in Gibraltar and running several businesses together. In this episode, they share tips for business abroad, banking overseas, and taxes. They also share the importance of having a business coach to help with strategic planning and business growth. Furthermore, they also discuss hormonal problems, therapy, and tests. Listen to this episode to know more about being mentally and physically better at enhancing your business globally. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/328.
Social proof is one of the most vital indicators that you're somebody important in your industry. When you have affiliations with media giants like Good Morning America, The New York Times, Forbes, and the like, it automatically sets you apart. In today's episode, my guest Chris Winfield discusses why this is so important for every entrepreneur or influencer. He's here to talk about his event on January 31st as well. It's called the Be On TV Bootcamp, and you can find more info and register here: beontvbootcamp.com/stephan. Chris is a contributor for INC. and host of a show for Entrepreneur Magazine. Chris has shown clients – including people from companies like Disney, Bai Brands, Virgin, Intuit, Cali'Flour Foods and countless high profile entrepreneurs & authors – how to leverage their connections with the media and influencers for credibility, authority & profit. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/327.
We all experience difficult and unpleasant conversations in our lives. Today, our guest will share his understanding of noticing people when they get emotionally upset and apply de-escalation techniques. Dr. Mark Goulston is the Founder of Heal the World, One Conversation at a Time, #1 internationally best-selling author of six books. He's been a UCLA professor for 20 years, trains FBI hostage negotiators and is a trained psychiatrist. The man is unstoppable. In this episode, Mark explains the importance of using conversation deepeners, the persuasion cycle, and the mirror neuron gap. Listen to this episode as Mark gives us the strategies to make smooth conversations smoother and communicate on a deeper level. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/326.
Ross Dunn is the CEO of StepForth Web Marketing and Co-Founder of First.Dentist. He has been practicing SEO for over 24 years. His podcast, SEO 101 on WMR.FM, formerly Webmaster Radio, has been around for 12 years, downloaded 3 million times, and favorited by HubSpot and by Google's John Mueller. It's a treat to interview a former client and look back at all the things that we've accomplished while working together. Tune in as Ross and I cover various topics - from SEO, website redesigns, conversion, closing sales techniques, to even impostor syndrome! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/325.
Jeff Hoffman is a successful entrepreneur, worldwide motivational speaker, bestselling author, and Hollywood film producer. Jeff has been part of many well-known successful startups, including Priceline.com/Booking.com, uBid.com, and more. Sending your message out there hoping people will respond positively is nerve-wracking. In today’s Marketing Speak episode, Jeff delves into one of the winning formulas of creating marketing campaigns that will get people to line up and say, “I want in.” Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/324.
What does freedom truly mean? According to my guest, Shanda Sumpter, freedom is spending time intimately with people and making a huge difference in the world, and making more than enough money than you could spend. Shanda Sumpter is the founder of HeartCore Business. She is passionate about helping people build businesses that don’t burn them out. She is a coach, speaker, and author. Shanda’s book is called Core Calling: How to Build a Business That Gives You a Freedom Lifestyle in 2 Years or Less! She is also the creator of the wildly popular Zone Event. You may have heard this interview on my other show, Get Yourself Optimized, but you’ll want to listen again so you can achieve your true freedom lifestyle. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/323.
Did you know that joining the theater can teach you how to become a great leader? Today’s guest is Scott Eck, founder, and CEO of Leadership Masters. He’s helped create leadership theater experiences for Fortune 100 clients such as Coca-Cola, 3M, Boeing, State Farm, and Lockheed Martin. You may be wondering what theater has to do with leadership. It’s based on an idea called sociodrama, developed by a student of Sigmund Freud. By roleplaying key figures in high-stakes situations, Scott is able to completely immerse his students in extraordinary circumstances to help them experience the actions and behaviors of great leaders. Tune in as we explain more on Marketing Speak! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/322.
While digital marketing certainly requires plenty of experience and stat-checking, it helps to rely on your intuition as well. Ava Carmichael knows all about using intuition to build a personal brand and align your marketing strategy with it. Ava Carmichael is a creator, entrepreneur, brand builder, and fashion designer turned full-time digital marketer. Her clients and colleagues have called her a magician and a marketing unicorn. She uses intuition in every aspect of her life, including business and marketing. Listen to this podcast to learn more about intuition and digital marketing. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/321.
Ever get sucked into the social media vortex and then realize hours have gone by? You are definitely not alone! These apps are designed to get you hooked and keep you coming back for more. Today's guest is Nir Eyal, and his book, Indistractable, is about this exact topic. Nir is also the founder of two tech companies and has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. You may have already heard this interview on my other show, Get Yourself Optimized, but you’ll definitely want to listen again so you can boost your productivity even more! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/320.
Lindsey Anderson is a web strategy expert working with small business owners to help them grow their businesses. She is the founder and CEO of two companies: Web Impakt, a successful web development company, and Lindsey’s Web, an online resource for small business owners to learn about ranking on search engines, newsletters, analytics, social media, pay-per-click ads, websites, blogging, and more. In addition, she knows how to utilize web technologies to help small business owners achieve their dreams. What’s the difference between SEO, paid advertising, affiliate marketing, and content marketing? They all fall under the marketing umbrella, but they require unique strategies to make them work well. Our guest, Lindsey Anderson, shares the best ways to create a loyal audience through your social media platforms and emails. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/319.
Josh Greene is the CEO of The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over 20 years of experience creating and implementing digital strategies, Josh empowers top brands and individuals to shape their online presence to support their bottom line. It’s important to stay up-to-date with the best tools out there, so your company has exactly what it needs without paying extra for unnecessary features. In today's episode, Josh offers insight into how to get the most out of the latest marketing tools. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/318.
SEO algorithms are constantly changing, and frankly, Google’s guidelines aren’t stagnant either. So it can be hard to keep up with the latest SEO best practices. What worked well in the past might be working against you now. In today’s episode, Lily Ray talks about specific system-wide errors and how to solve them. She provides insight into Google’s quality guidelines and how to use them to your advantage. We discuss how to rank well in Google News and Google Discover. Lily also gives valuable advice for keyword research, content development, and link building. You’ll get some great tips for updating your SEO tactics and increasing your site traffic. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/317.
On today’s episode, my guest Lauren Pawell talks about stabilizing and scaling up a business while having marketing assets that quickly react to the markets' feedback. Lauren helps business owners and their teams generate more sales-ready leads online. She focuses on high-impact marketing efforts, so businesses don't waste time or money on tactics that will not drive accurate results. Case in point, she generated over $262,000 in sales for a client using only nine emails. If you’re looking to generate more leads, this Marketing Speak jam-packed session is for you. Tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/316.
Hosting virtual events broadens your influence leading to a successful marketing funnel. Our guest today shares the flexibility, benefits, and power of virtual events. Liam Austin is the co-founder of Entrepreneurs HQ and a virtual event strategist. He has launched over 15 virtual summits, dozens of short workshops, and many more online events, hosting over 400 speakers while educating 100,000+ business owners through his programs. Liam is also the creator of the Million Dollar Virtual Summit Program, where he partners with select clients to generate seven figures. In this episode, Liam talks about the guides to planning and hosting virtual events to make them lucrative, appealing, and evergreen. He shares its benefits and explains the strategies of building trust and authority, leveraging strategic partners, and growing lists to ultimately enroll people in the programs and courses offered. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/315.
Are you planning to explore a new path with your business? On today's episode, Yanik Silver redefines business in the 21st century at the intersection of evolutionary growth, impact, and fun. Yanik takes us on his journey from being part of his father's business at a young age to throwing aside convention in pursuit of making an impact on the world. Yanik Silver is the creator of the Cosmic Journal, author of Evolved Enterprise, and the founder of Maverick1000, a global collective of visionary entrepreneurs making a big difference in the world without taking themselves too seriously. This episode will get you excited about the future of entrepreneurship and business. Tune in to Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/314.
Today's Marketing Speak guest found his niche and started a successful business from a random speaking event. Jason Hennessey is an author, entrepreneur, and internationally recognized SEO thought leader. He's the CEO and Founder of Hennessey Digital, a multimillion-dollar digital marketing agency recognized by Inc. as one of the fastest-growing private companies in the United States. In today's episode, Jason shares the powerful story of how he started working with lawyers without any legal background whatsoever. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/313.
Today’s Marketing Speak episode has a different take on acquiring success in business. Guest Perry Marshall shares the first time he heard from God and how it transformed his life and career tenfold. At present, he has compiled a book of individual stories that show how God gives people business strategies and ideas. Perry Marshall is one of the most expensive business strategists in the world. His reinvention of the Pareto Principle is published in Harvard Business Review, and his Google book laid the foundation for the $100 billion pay-per-click industry. As a man of faith and science, Perry also gives scientific evidence for paranormal occurrences and several book recommendations that will get your wheels turning. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/312.
The key to your success lies in the data. So many successful marketing campaigns and business processes today are data-driven. There's no one better to talk about this today than my guest, Dennis Goedegebuure. He's a growth marketing executive with nearly 20 years of experience working for big brands you know; eBay, PayPal, Fanatics and Airbnb. If you want to know the marketing secrets that brought these Fortune 500 companies to where they are today, don't miss out! Instead, tune in to episode 311 of Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/311.
Online security and copyright laws will forever be a pressing topic in the Internet world. If your website has been hacked or your IP is stolen, you'd agree with me 100% on how important it is to implement security measures. In this episode, Jonathan Hochman joins me to talk about ways to protect your IP online. Jonathan has two degrees in computer science and has worked as a sales, marketing, and technology consultant for 30 years. In 2010, he founded a successful internet security business, CodeGuard, acquired by Francisco Partners in 2018. Recently, he founded UNS Project to develop novel technology for verifying user identity online. This discussion will show you what your online vulnerabilities are–and how to fix them. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/310.
SEO is an investment, and like any other form of investment, sometimes it can go south. In this episode with Eli Schwartz, we talk about what can go wrong if your approach to SEO doesn't match your business. Eli Schwartz is a growth consultant with over a decade of experience driving successful SEO for leading B2B and B2C companies such as WordPress, Coinbase, Shutterstock, BlueNile, Quora, and Zendesk. He is also the author of Product-Led SEO. In today's episode, Eli gives us the lowdown on product-led SEO–everything from choosing the perfect SEO KPIs to getting the right links to deciding whether or not it's worthwhile to invest in content that aims to rank for specific keywords. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/309.
Video marketing has become quite popular, but it’s a tricky thing to master. These days, people look for authenticity, especially in marketing. In this episode, Ian Garlic shares his tried-and-tested techniques for making great marketing videos. Ian is one of the country’s most sought-out video marketing experts. He’s a best-selling author of three marketing books and the creator of The Garlic Marketing Show. With over 10 marketing courses, he’s helped clients create successful videos for their businesses. Take notes as he shares valuable insights to become an effective video marketer today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/308.
Copywriting can be a real breeze for people who have natural talent. But it’s also a skill you can learn over time. Today, we hear Lamar Phillips’ origin story, her gift for writing high-quality copy, and how she maintains her performance. Lamar is a copywriter at Mekanism and is part of the team that worked on Jose Cuervo and the Rice-A-Roni commercials and jingle. She’s clearly mastered copywriting given her experience in the field and her proven track record. Prepare to learn more about this skill when you listen to this podcast today. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/307.
Content creation can be profitable for anyone who understands what that really means. But, more than just keywords and the latest releases, you have to find what works for you. Today, Harsh Agrawal shares tips on how to master it as he did. Harsh is behind the award-winning blog, ShoutMeLoud, and cryptocurrency resource platform and community, CoinSutra. Surviving a debilitating accident, he became a full-time blogger and philanthropist. Join us as he lets you in on his best practices and meditation routine for a better life. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/306.
Anybody can start marketing themselves. But how does one become confident and successful? On today’s Marketing Speak, Steve Brossman lets us in on the secrets he’s discovered in the past 20 years of video creation. As a true innovator in sales and marketing, Steve created the Blueprint Conversion System that has helped professionals break through their struggles in selling themselves. In addition, he’s successfully mastered how to create innovative videos and impose influence on potential clients. So tune in and discover all the secrets of marketing that he willingly shares with us today. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/305.
These days, the road to standing out online can be bumpy. But once you find what makes you remarkable to your audience, it eventually smoothens, taking you to where you want to be in no time. Today, Rich Brooks shares a remarkability formula to help remove all the bumps along the way. Rich is digital agency Flyte New Media’s president and has helped brands become remarkable since 1997. He also founded The Agents of Change, an annual conference and weekly podcast focusing on search, social & mobile marketing. In addition, he’s a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Listen to hear his remarkability formula to uncover strategies for your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/304.
Technology has been growing at a rapid speed, and the consequences are becoming apparent. There’s more to this industry than just innovation. Our guest today exposes the dark side of digitalization you don’t readily see. Gerry McGovern talks about the effects of the digital world on the environment and the steps we can still take to stop it. As an applauded visionary against climate change, Gerry’s latest book, World Wide Waste, elaborates on the environmental impact of technology. He’s widely known for Top Tasks, a research method he developed to identify what truly matters to people. Prepare to be challenged as he shares ideas and resources on how you can make a difference. Tune in today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/303.
It’s challenging to create a LinkedIn profile that stands out. You’re up against millions of users and if you’re not doing it right, your profile’s just one of the many that easily gets drowned out. Lucky for us, Jason Osborn explains how you create a profile and connection request that stops the scroll and shares tools to navigate your sales. Starting as a life coach, Jason has been in the industry for 15 years now and has since worked with hundreds of businesses in transforming their LinkedIn marketing strategies. He’s also filled with gratitude despite the many challenges he faces after surviving a plane crash when he was 22. Listen as the CEO of Impact for Leads shares how you can generate tons of leads for your business through LEADS. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/302.
Social media has given everyone a platform to stand out. Unfortunately, this makes it challenging for individuals and brands to set themselves apart from your average user. Brendan Kane shares secrets to how you can build a powerful hook for your social media content. As the Founder and CEO of the Hook Point Agency, Brendan has helped hundreds of individuals and brands with their business and digital strategy. He’s been in the entertainment industry for more than 15 years, assisting people to stand out in an oversaturated market. With his international best-selling book, One Million Followers, and newly released, Hook Point, he shares how to rise above the noise. Tune in today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/301.
In today's episode, David 'Doc' Searls joins me to talk about the highs and lows of the Internet and how it's changed the world and shapes the future. Doc is an American journalist, columnist, and widely-read blogger. He is the Editor-in-Chief of Linux Journal, a fellow at the Center for Information Technology & Society (CITS) at the University of California, and an alumnus fellow of the Berkman Center for Internet & Society at Harvard University. As Doc says, "The internet belongs to us because we invented it." You won't want to miss this fascinating episode about the fight for individual data rights. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/300.
With the variety of its applications, artificial intelligence has proven to be helpful in people’s lives. But it’s unavoidable that some use it for questionable goals. On today’s episode, Joe Youngblood shares what he hopes AI will be used for in the future, the effects of fake news and psychological operations, and tips on protecting yourself as a surfer of the web. Joe is the founder of Joe Youngblood SEO & Digital Agency and an award-winning entrepreneur and futurologist. He’s big in educating people about recent updates on critical tools and websites, like artificial intelligence and Google. He values freedom of speech and shares how to use it on the internet appropriately. If you want to know what the future of AI may look like and how you can be extra cautious on the internet, tune in today! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/299.
By understanding the core principle of empathy, we can authentically apply it in our own lives and effectively use it to be genuine in dealing with our employees and customers as well. On today’s episode, Minter Dial shares what empathy truly means within an organization and how brands can inject it into their culture. Minter is the award-winning author of Heartificial Empathy and The Last Ring Home and is an international professional speaker. He instills the value of empathy in every organization he’s been a part of. In addition, he shares personal stories of how developing kindness made a difference within organizations and how they dealt with their employees and customers. If you want to learn how to develop empathy and use it to make a difference, tune in to today’s episode! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/298.
I’ve been so amazed by the principles behind Pink Sheets, and it has been a game-changer for my life and my business. It’s a powerful tool that can improve how people capture their thinking. Today’s episode with Matt Church explains how this tool came to be and how you can use it to improve your thought process. Not to mention, it’s a free tool that comes with books to explain how you can use and maximize to your advantage. Matt is the founder of Thought Leaders and is a highly respected conference presenter, as he connects and challenges his audiences to be the best version of themselves. He goes through life, experiencing beyond the observable and explainable. He shared his ability to simplify complex concepts by speaking all over the world. Listen to today’s episode if you want to learn how to improve your thought process using Pink Sheets, and how you can expand your knowledge by exploring beyond current practices. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/297.
Only recently have I started believing that nothing is ever random. We’re all carriers of blessings for others and we should be open to the intuitive hits we receive from above. Today’s episode captures just how Wil Reynolds is a form of blessing to the people he works with. Instead of focusing on how he can make more money for himself, he focuses on what he can do to help people because it brings him more joy. Wil has helped several Fortune 500 companies become successful with their SEO strategies through his data-driven approach. He gives himself time to think to create something valuable and focuses more on what fills his bucket. What sets him apart is that he finds more joy in helping people achieve their goals and avoids rushing through life. Tune in to this episode if you want to learn how to find what brings you joy, what fills your bucket, and why you should be open to receiving intuitive hits from above. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/296.
Joe Polish describes today's guest, Jason Fladlien, as one of the top five living marketers on the planet. This episode takes a different turn because instead of highlighting success, we talk about the mistakes people make that shape who they are today. Making mistakes on the path to success is often a vital part of the process. Jason says he has made more than his share. You get it wrong 100 times, and you get it right once—that was his attitude with webinars. On today's episode, we talk about how Jason's spiritual perspective led him on a unique marketing journey where he could position himself to help millions of people with the webinars that he has created. Tune in for an impactful and memorable interview right here on Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/295.
If you're a fan of the TV show Shark Tank, you probably will have thought how cool it would be to invent a product and sell it globally for millions. In today's Marketing Speak episode, I interviewed a guy who did exactly that. Perry Kaye, aka Perry the Inventor, is here to share his story and a handful of advice on what it takes to develop incredible products that really SELL. Perry has been awarded over 50 US and Foreign Patents, won Good Morning America's Shark Tank Your Life, and was featured on World News Tonight and The Home Shopping Network. His products have been sold all across the globe. Perry wants to change the world by helping other people change the world. So what can you invent, what can you innovate? Tune in for a fun and enlightening show! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/294.
If you're highly familiar with the world of business, you would agree how a single important pitch has the power to change your life. Curating the perfect pitch may produce tons of pressure, but ironically, one of the best pieces of advice is to keep it simple. However, according to Marketing Speak guest Brant Pinvidic, being concise and winning people over with a brief pitch is an incredibly difficult thing to master. Brant is an award-winning film director, veteran television producer, and the #1 bestselling author of The 3-Minute Rule: Say Less to Get More from Any Pitch or Presentation. He has taken the life, business, and storytelling lessons he's developed during his Hollywood career and used them to become one of the most sought-after C-level sales and presentation coaches. On today's episode, we break down the art of how you can whittle away at your proposition to show the true value you're offering. If you are onto your next big pitch, Don't miss out! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/293.
We're going to do things a little differently on today's Marketing Speak episode. In this session, my dear friend James Schramko interviews me about my SEO and marketing journey. I'm not particularly eager to toot my own horn, and it's not something I really do on the Marketing Speak podcast, but I feel like this is the perfect opportunity to give you all an update on what's been going on in what I do and why I do all of it. James and I talk about the intricacies of SEO and my passion for it. You'll know how to get a better understanding of how Google, its algorithms and its humans work. Thanks mainly to James and his masterful interview style, I think you'll enjoy this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/292.
Businesses worldwide are getting creative in expanding their reach and visibility, which is essential to achieve growth objectives. Learn from today's Marketing Speak guest, Krista Neher, CEO of Boot Camp Digital, the fundamentals and language of digital and social media marketing in growing your business online. Krista has delivered over 1,000 presentations globally and is a leading expert in digital marketing, marketing strategy, social media, personal branding and strategic marketing. She is passionate about helping businesses grow their results by increasing their digital knowledge. In this value-packed episode, Krista discusses clever strategies of social media marketing and how to execute them for the best results. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/291.
If you are living in the digital world, you definitely know what social media is. You might even be on a few platforms. But have you heard about social selling? According to today's Marketing Speak guest, Brynne Tillman, social selling is the act of building relationships, providing real value, and being a trusted resource to gain more sales. Brynne is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade, she has been teaching entrepreneurs, sales teams, and business leaders how to leverage LinkedIn for social selling. In this jam-packed episode, Brynne shares the five buckets that all salespeople should focus on when using Linkedin and more awesome tips. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/290.
"Entrepreneurship is a form of art; it's a form of expression. It lets you be who you want to be, it lets you inspire others to get behind a vision, and it allows you to give back in a way you've never given back before." These are incredibly wise words from a young entrepreneur who is my guest on today's episode. My guest, Tim Denning, is an Aussie blogger who has been writing for the last seven years. His work is most notably shown on LinkedIn and Medium. Tim has also written for many prominent publications, including Business Insider, CNBC, and Entrepreneur.com. Tim's mission in life is to inspire the world through personal development and entrepreneurship. Here he is today on Marketing Speak to share some of his wisdom on leveraging LinkedIn for business success. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/289.
"Data is more valuable than oil." True words spoken by Swish Goswami, my guest on this Marketing Speak episode. At the age of 23, Swish is the CEO & Founder of Trufan, a LinkedIn Youth Editor, a three-time TEDx speaker, and a United Nations Youth Ambassador. On today's show, Swish and I enjoyed talking about how social media and the internet are becoming the ultimate business and marketing hub for grassroots communities. At the same time, we also let out some truth bombs on how to stay safe, honest, and authentic in a digital world where it's easy to create stories that aren't even well-thought-of or true. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/288.
In 2009, Matt Astifan and a few fellow digital marketers started a local Meetup in Vancouver called Internet Masterminds. Internet Masterminds bloomed into a global community with over 14,000 members, producing live events in cities worldwide. Today Matt is focused on growing his media company Web Friendly®, which documents resources, tips, and strategies for starting and growing your business online. In today's episode, Matt and I enjoyed talking about marketing automation and workflows for content creators that can be real game-changers when it comes to growing a web presence. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/287.
If you're thinking about writing your first book, your next book, or you just recently published a book and want to get more traction on it, today's Marketing Speak episode is made especially for you. My guest, Marji Ross, is a seasoned, successful leader in the publishing industry. She served as president and publisher of Regnery Publishing, the nation's leading publisher of conservative books. In 2020, Marji founded Marji Ross Consulting, dedicated to helping authors communicate more effectively and reach larger audiences. In this episode, Marji shares her insights on how to master your message and reach the right audience and publish your next bestselling work. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/286.
Catching big fish clients may seem like a huge mountain to climb, and it is. But according to today's Marketing Speak guest Lisa Magnuson, sales teams can accomplish their 5x deals when they implement the right strategies correctly. Lisa was an award-winning sales manager and led the charge as a VP of Sales for several Fortune 50 companies. Totaling over 35 years of experience, she has worked with large, medium, and small corporate clients across a broad spectrum of industries. In this episode, we talk about how a sales team can identify competitors, be proactive in blocking those competitors in their tracks, stop them reactively, and the importance of building relationships. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/285.
Is your business buyer-focused? Is your value proposition strategic enough to become a buyer magnet? Find out from the author of The Messaging Playbook: Win Deals with Content and Conversations that Matter herself, Lisa Dennis. Lisa is a global marketing and sales strategist, bestselling author, and consultant. In this Marketing Speak episode, Lisa and I talk about what it means to spark conversation, create long-lasting customer relationships, and leave a mark on the world as a household name. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/284.
Launching and attending virtual workshops and conferences may seem to be the wisest thing for the events industry during this pandemic. Still, according to today's Marketing Speak guest Jim Christian, one major thing is missing- human connection. Jim is the former Director of SEO for Godaddy. He brings a wealth of experience to the table when it comes to all things search. He currently owns a boutique agency in Phoenix focused on helping enterprise-level brands untangle complex problems that evade detection. Jim also runs Advanced Search Summit, a passion project to give back to the community by helping others innovate in the digital marketing space. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/283.
My guest today, Jason Swenk, made me realize that when it comes to running a digital agency efficiently, you want to be Alfred—you don't want to be Batman, and you definitely don't want to be Robin! Jason has literally written the book for growing an agency from nothing to two 8 figure agencies. He is one of the most sought-after advisors to agencies in the world. He teaches an 8-system framework that worked for growing his agency. He’s worked with brands like AT&T, Hitachi, and Lotus Cars. If you're curious about the Alfred, Batman, Robin reference, tune in to this episode. It’s full of knowledge on building, scaling, and even selling your company for millions of dollars. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/282.
Today's guest found success in marketing campaigns through a combination of positive intention, a unique approach, and synchronicity. Jabez LeBret is a seasoned marketer who sold his award-winning agency in 2018 to make an impact in K-12 education. He is a journalist for NBC and Forbes. He has delivered over 1,200 keynote presentations. He focuses on growing teams and building products that make a difference in the world. On today's Marketing Speak, Jabez shares his strategy for preparing guests for a podcast and discusses some of the marketing techniques he's perfected. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/281.
Once you determine where you are winning, you don't have to reinvent things—you simply need to double down on your strengths. On today's Marketing Speak episode with Simon Severino, we talk about these powerful templates—simple, intuitive spreadsheets that allow you to, in effect, draw your own vision of success and map out how to get there. Simon is the CEO of Strategy Sprints, the #1 results-based business coaching firm. His team of Certified Strategy Sprint coaches does only one thing: Double the revenue of SaaS and Service Businesses in 90 days. This episode is a must for anyone who wants to land better clients and gain their time back. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/280.
The relationship between how people use Google search and SEO is an ever-evolving field. As an SEO, one minute, you feel like you've covered everything in the book only to find out there's a new Google update that negates everything you did in an instant. Although challenging and somewhat annoying, it's understandable Google only wants the best for its users. Its main goal is to provide relevant, trustworthy content for all types of searches. In this episode, my guest, Dixon Jones, and I shed more light on topics like E-A-T, disambiguation, inbound links, knowledge graphs, and more. Dixon is a well-known, respected, and award-winning member of the internet marketing community with 20 years of experience in search marketing. He is the CEO and founder of InLinks.net, which is an entity-based SEO tool. He was also formerly the marketing director of Majestic, the largest intelligence database in the world. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/279.
According to the CDC, about 26% of the population has a disability that hinders their use of websites. That is roughly 1.5 billion people who are left behind. As digital entrepreneurs, why care? For starters, it is an untapped market that holds countless possibilities. If anything, the 21st century has taught us it's to be inclusive in everything we do. My guest Shir Ekerling pointed out how this pandemic has gravely affected online learning for people with disabilities. The best time to tackle this issue is yesterday. With the constant shifts in the digital age, accessibility is becoming more and more crucial. Shir is an experienced entrepreneur and software engineer with a history of establishing and scaling SaaS companies. He is the founder of Accessibe, which offers accessibility solutions for all sorts of CMS platforms. If you're looking for ways to cater to a broader demographic, tune in to today's Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/278.
To be a better marketer, you’ve got to be someone who knows your audience to their core. A surface-level understanding isn't enough- knowing who they are, what they like and don't, and where they spend most of their time are excellent things to know. In this Marketing Speak episode with the co-founder of SparkToro, Rand Fishkin, we're going to help you better know your audience to give them the best customer experience. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/277.
Being strategic about how you want your site to appear on SERPs is quickly becoming a crucial component in digital marketing campaigns. If you're going to rank higher, you need to make sure bots crawl your site more. On today's Marketing Speak episode, Content Manager at OnCrawl, Rebecca Berbel, shows us the ropes of effective and efficient site crawling strategies. Fascinated by NLP and machine models of language, in particular, and by systems and how they work, Rebecca is never at a loss for technical SEO subjects to get excited about. She believes in evangelizing tech and using data to understand website performance on search engines. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/276.
Most entrepreneurs are considered visionaries. They're the type of people who have got all the big ideas, but sometimes these visions rarely become a reality because of a missing piece: an integrator. Today's guest Justin Breen and I both agree with Dan Sullivan's principle, "who not how." Justin is the Founder/CEO of BrEpic and the author of the No. 1 International Best Selling Book, Epic Business. On today's Marketing Speak, Justin Breen shares his secrets to building your business exponentially. Some great tips are finding what your strengths are through self-assessments, don't try to do everything yourself, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/275.
Scaling a business may only seem likely when the proper systems and processes are in place. To achieve that, it’s imperative to have an excellent manager. In this Marketing Speak episode, Tina Forsyth introduces us to the world of OBMs, also known as Online Business Managers. With the rising popularity of virtual businesses, Tina and I shed light on the importance of hiring an OBM and how they are an excellent asset for the company. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/274.
A great way to start 2021 is to make sure your website is equipped with all the right SEO tools and strategies to improve your rankings. In today's interview, Aleyda Solis joins me as we discuss pruning your website of low-quality content, expanding your presence by creating Google Actions, optimizing your videos on YouTube for better search performance, and more. Aleyda is an International SEO Consultant and founder of Orainti -a highly specialized boutique SEO consultancy. She's also a blogger, speaker, and author. So whether you're an entrepreneur or running a website, this episode is full of smart strategies that can help improve your sales and conversions. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/273.
Beyond a memorable tagline or logo, an excellent branding strategy improves a reputation and increases a company's value. Think of companies like McDonald's, Apple, and Volkswagen. Their secret to longevity is keeping their brand remarkable in the marketplace. My guest today, Sasha Strauss has a distinct and direct approach to how brands must be constructed and communicated with. It's the foundation for his brand strategy firm, Innovation Protocol (IP). Sasha teaches from 25 years in brand strategy, having defined brands for leading corporations, philanthropies, faiths, and academic institutions worldwide. So if you're curious about how to create a promising branding strategy, don't miss out on today's Marketing Speak! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/272.
Today's Marketing Speak guest, Ross Tavendale, is as passionate as I am about SEO as well as biohacking. In today's fast-paced world, it's so easy to get caught up with the notion of workaholism. Stress due to working too much might be early signs of burn out. To prevent busy and highly productive individuals from having health complications because of stress, this interview with Ross provides tons of value. If you can bring out a pen and paper while tuning in, I highly suggest so because there's a bunch of amazing stuff throughout the conversation. Or better yet, download the actionable checklist when you visit the Marketing Speak website. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/271.
In this day and age of digital and tech, more startups are gearing toward offering services in the field of SaaS, telco, financial services, education- popularly known as B2B companies. In a marketing world that talks a lot more about B2C or Business to Consumer, this episode with Monique de Maio highlights business to business deals. She discusses how companies can benefit from branding, positioning, and messaging to lead generation and content development. Tune in to Marketing Speak for some valuable marketing insight that might help you land your next client. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/270.
Scaling your business during the pandemic may seem impossible given the economy's unpredictability. However, it's not impossible. In today's Marketing Speak episode, my guest, Russ Ruffino, is here to defy the odds and help the audience quickly scale their business. Russ is the founder and creator of the Clients on Demand system. He's helped thousands of entrepreneurs around the globe sell millions of dollars worth of their products and services. For top-tier business advice on how to start, pivot, or entirely reinvent your company during these times, tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/269.
If you own, run, or manage a WordPress site, there's a big chance you know what Yoast SEO is. It's the WordPress plugin that helps you attract more visitors from SERPs. Yoast founder, Joost de Valk, joins me for his second time on Marketing Speak to share the SEO updates marketers, entrepreneurs, and SEO service providers shouldn't miss. Join us as we dive deep into the tactics and best practices that will help improve your rankings, boost your sales, and grow your business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/268.
AI and Machine Learning have been a staple topic on Marketing Speak, and for a good reason. If you're running a business in 2020 and still not familiar with the subject, you are putting your company in jeopardy. In this episode with Aki Balogh, we talk about how we can use AI, not to take over by any means. Instead, how we can use it to optimize the value we are bringing to our customers. Aki is the co-founder and CEO of MarketMuse, every entrepreneur's secret weapon to competitive marketing. For more cool stuff on what you can do with AI, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/267.
eCommerce is one of the fastest-growing industries today, and more and more entrepreneurs are venturing into the arena. Who knows? The next Jeff Bezos might just be starting their work today. In this episode, Bernardine Wu and I cover certain issues like what's next for eCommerce, how entrepreneurs can guarantee success, the pitfalls to avoid, and more. Bernardine and I know each other from way back. She is the founder+CEO of FitForCommerce, a consultancy that resulted from her many years of operational and strategic success in accelerating growth through digital. Whether you're aspiring to build an online business or currently running one and looking for next-level strategies, don't miss out! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/266.
YouTube seems like a promising platform for people who want to put out their content and monetize it. I don’t see why not. There’s a multitude of YouTubers who are making more than enough through their content. Whenever someone reaches thousands of views, their video gains the potential of being monetized. Today’s Marketing Speak guest, Evan Carmichael, has over 2 million subscribers and over 300 million views. Gary Vaynerchuck called him the DJ who inspires people, and Ed Mylett called him the modern-day Napoleon Hill. At 19, he built and then sold a biotech software company. At 22, he was a venture capitalist and raised $500k to $15M. He now runs a YouTube channel for entrepreneurs, has written four books, and speaks globally. Tune in as we talk about the smart, data-driven decisions you can make when you understand how YouTube works. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/265.
Today’s Marketing Speak episode is all about sealing the deal and increasing your sales. Guest, Dave Dee, is here to help you discover how to make more money, become a person of power and influence, and make a meaningful difference in others' lives. Dave is the author of the book Sales Stampede, which teaches business owners how to sell more of their products or services and get their very best prospects to schedule appointments through the art and science of virtual selling. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/264.
Creating a positive impact around the world starts with the right message. With all the competition out there saying and offering similar things, how does one stand out? With excellent and compelling copywriting. Today’s guest believes that when great service is backed by strategic content marketing, anything is possible. Chelsea Baldwin is the founder of BusinessBitch.com, where she helps people cut the crap and reach their next level of success ASAP. Don't miss out on this Marketing Speak episode for a no-nonsense conversation on how to captivate your audience with stellar writing skills. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/263.
According to Marketing Speak guest, Neal Schaffer, we are in the midst of an unprecedented digital transformation, and tapping into influencer marketing is vital for any brand in today's climate. Neal is a leading authority on helping innovative businesses through their digital transformation of sales and marketing. He is also the author of The Age of Influence, reinventing how companies look at digital influence and influencer marketing. If you want to leave a long-lasting legacy amongst your peers and followers, this conversation is a must-listen. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/262.
Your Brand SERP is vital to your business. It's the first thing your prospect sees when they search for you. When you google your business, do you like the first thing you see? Is your website even on the first page of Google? In today's Marketing Speak, Jason Barnard joins me to talk about everything brand SERPs- from analyzing and optimizing them to making more businesses aware of what's in it for them. Jason is an author, speaker, and consultant on all things digital marketing, and he specializes in brand SERPs and knowledge panels. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/261.
In this episode with Mike Rhodes, we’re going to geek out about AI, machine learning, and Google AdWords. If you own a website and want to leverage its advantages, this episode is a must-listen. Mike is the CEO & Founder of WebSavvy and AgencySavvy and co-author of the world's best-selling book on Adwords 'The Ultimate Guide to Google Adwords'. He's in his 16th year of building and running Google Ad campaigns for businesses and brands all over the world at WebSavvy. For an episode that’s full of actionable tips for business and digital marketing, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/260
We all know that Google is the #1 search engine and it’s followed closely by another site it owns, YouTube. But do you know the third largest search engine? It’s none other than Amazon. What sets Amazon apart from the first two is really special. It’s the only website where every person who comes in wants to buy something or is ready to shop. My guest, Dylan Frost, is one of the most well-known thought leaders in the Amazon retail space. Clients he's served have generated over half a billion dollars in revenue on Amazon using his strategies and tactics. If you want to learn about using Amazon as your next business venture, don’t miss out. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/259
I heard a quote at Abundance 360 that there will be two kinds of businesses that will exist at the end of this decade: businesses that use A.I. at their core, and businesses that are out of business. Today’s Marketing Speak guest, John Wall, has a world of expertise to impart in that domain. He is a partner at Trust Insights, a marketing data science firm, and co-host of the Marketing Over Coffee podcast. For a chock-full of knowledge about tech stack audits, machine learning, data science, and all things A.I. for marketing, learn more when you tune in. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/258
Success is a combination of being happy and content in business, family, and life. In today’s episode, I’m joined by two esteemed gentlemen, Kevin Harrington and Mark Timm, who share the same values and outlook. Kevin Harrington is one of the original sharks on the Emmy-winning TV show, Shark Tank. He’s been an entrepreneur for over 40 years who’s dubbed as the Inventor of the Infomercial, As Seen On TV Pioneer, Co-Founder of the Electronic Retailers Association (ERA), and Co-Founding board member of the Entrepreneurs’ Organization (EO). On the other hand, Mark Timm is a serial entrepreneur and exponential-thinking practitioner for over two decades. He has started more than a dozen companies, several of which have expanded and been sold, and has consequently participated in several equity events. He is currently President of IntegriMedical LLC. If you ever need to hear any business and life advice, then definitely don’t miss out on this episode. So many snippets of wisdom from these two men in just one hour. Their book, Mentor to Millions, is something worth checking out as well. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/257
Email marketing is one of the most popular strategies in the digital world today. Why wouldn’t it be? Our emails are every marketer’s gateway to creating a connection. And the fact that most of us are always on our phones? It’s a marketer’s dream. However, one thing that will still be working for some time is direct mail. Yes. Mail that physically goes to the mailbox. According to Brian Kurtz, there are so many sales opportunities in direct mail. In this episode, we dive deeper into this strategy and go back in time, because honestly, who doesn’t love getting a well-thought-out physical gift in the mail? Tune in for some profitable marketing tips, advice, and more. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/256
Today's Marketing Speak guest, Julie Mason, is a LinkedIn Sales Strategist. She's also the founder and creator of Linked Sales Formula - one of the most comprehensive and supportive LinkedIn training programs for businesses in the world today. LinkedIn is the largest business-oriented social media platform. It's the social media of professionals. If you're a professional and you're not on LinkedIn, you are missing out on a lot of opportunities. Now, if you want to understand the nuances of LinkedIn and turn your connections into paying clients, tune in. This isn't just a one-hour podcast, it's a mini masterclass. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/255
People do podcasts for a lot of reasons. Some podcast to talk about shared interests, others do it to share their opinions. Some to educate their audience, and others to get clients. I’ve been podcasting for several years and I think I’ve done everything I’ve mentioned and a bit more. Podcasting is a passion and an expensive one if I do say so myself. In this episode, my guest, Steve Gordon, and I talk about how we can turn podcasting into a profitable business- the type that closes high-ticket clients. Steve is a 2-time entrepreneur and bestselling author. He’s also the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/254
Whether you’ve read Napoleon Hill’s “Think and Grow Rich,” or not, you’re in for a treat. That book changed my life and that goes the same for my guest, John Shin. He is not only a wildly successful entrepreneur but also a motivational speaker, philanthropist, movie producer, and author of the brand-new book How Rich Asians Think. In this episode, we talk about the habits one must master so they can achieve great wealth in life. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/253
Average sucks! Whether you’re someone who’s already working on the life you want or someone who’s just starting out, if you feel like you’re destined for great things, this episode with Michael Bernoff is for you. Michael is a powerful, seasoned speaker with the ability to tap into virtually anyone’s motivation strategy. He helps in unlocking the mysteries of building charisma, influence, persuasion, and connection with others. Tune in for a motivational session as we talk about what you should do to get what you want. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/252
Becoming a millionaire may seem like an unreachable star, but if you choose to persevere, nothing is impossible. On this episode of Marketing Speak interview, I welcome Jaime Masters. Jaime is the host of the Eventual Millionaire Podcast and has interviewed over 400 self-made millionaires, myself included. This has led her to discover what makes millionaires different from the rest. If you’re curious to know the secrets of wealthy entrepreneurs, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/251
Modern times have truly changed how we do business. What was once hierarchical has become more collaborative because of the increasing access to the Internet. Newer generations practically made crowdsourcing a thing. This has brought an increase in businesses and work for people all over the world. In this episode, Don Tapscott joins me to talk about the impact of some of the biggest technological innovations. Don is Executive Chairman of the Blockchain Research Institute, and the author of 16 books, including Blockchain Revolution and Wikinomics. If you’re curious to know more about what the future looks like for your chosen career, tune in for some valuable insights. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/250
These days, it’s all about how you can future-proof yourself and your career. My guest, Carter Cast, helps people avoid self-sabotaging behavior that can derail their careers or get them laid off. Carter is someone who has reinvented himself several times. His book, The Right and Wrong Stuff: How Brilliant Careers Are Made and Unmade, details his journey from being a manager at PepsiCo to the CEO of Walmart.com and later a venture capitalist and professor. Tune in to get the formula for avoiding career disasters, becoming more agile, and learning to control risky behaviors. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/249
Lacy Boggs is the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals. In today's episode, we talk about taking the long view, or as Lacy puts it, the 30,000-foot view. Which is to say, you can't be everywhere, and you certainly don't want to seem all over the place. It's much more effective to be intentional with what you are doing and where you are showing up. This is a great episode for anyone who cares about persuasion, conversion, and quality vs. quantity. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/248
My guest today, Dwight Holcomb is someone who is truly a pioneer in video marketing. In this episode, we talk about Dwight’s evolution from CMO of an enterprise software company where everyone was stuck in old processes. Dwight takes us on a ride, detailing the lean methodology in the marketing egosphere that he spearheaded while he was there. He covers how he truly turned things around and achieved unprecedented results. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/247
Running a business and not knowing what marketing is may seem like a longshot for success. If sales is what you’re looking for, you have to build the strategies. Like, finding out the psychology of your customers. My guest today, Jonathan Pantalis, is an entrepreneur and founder of Phi Kind Chocolates. Jonathan has had more than his fair share of hard knocks, including fraud, fire, and health challenges. But all of these potential roadblocks somehow were tipping points that fueled him to do something big. He’s here to share his most significant lessons that led his business to success. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/246
While most entrepreneurs and busy professionals are glued to their email and phone, Tim Ferriss mastered the art of delegating. Tim has been listed as one of Fast Company's "Most Innovative Business People" and one of Fortune's "40 under 40." He is an early-stage technology investor/advisor, and the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek. The Observer and other media have called Tim "the Oprah of audio" due to the influence of The Tim Ferriss Show podcast, which is the first business/interview podcast to exceed 100 million downloads. It has now exceeded 500 million downloads. This episode is a classic but still gold. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/245
I love talking to people who've been in the online marketing scene since it started. I started my first internet business in 1995 when Google was still a baby. My guest, Alex Mandossian, started in 1993. Best-selling author Harvey Mackay acknowledges Alex as the Warren Buffett of digital marketing because of his ability to make money for his students and joint venture partners. If you’re in the mood to learn about marketing from someone who’s been there since the beginning, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/244
There is so much noise in your inbox, a lot of it feels impersonal. Sometimes, you just don’t have any interest in even opening it up. My guest today, Matt Barnett, decided to change all that when he created Bonjoro. It’s a mobile app looking to renew the way businesses tackle engagement by allowing them to send quick, personal video messages directly to customers. In this episode, Matt and I discuss pivoting from that original concept, collaborating with investors, managing investor expectations, and managing remote teams. If your interest in delighting customers and creating an amazing brand has piqued, you’re not going to want to miss this episode. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/243
Online teaching is becoming more lucrative now and part of the new normal. If you want to learn more about this topic, you're in the right place. I invited Billy Bross because he's someone who has gone through the process and has been quite successful. Billy is an MBA turned online marketing consultant. He coaches his clients to build truly scalable business models for their online courses. Learn the secrets of course creation today on Marketing Speak. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/242
It's tempting to make excuses when things get tough. Sometimes you might even think about giving up. Then you meet someone who has achieved greatness despite incredible odds, and all your little excuses seem pale by comparison. Sadly, my guest is no longer with us, but this interview is one of my most memorable Get Yourself Optimized episodes. Dr. Sean Stephenson was predicted not to survive at birth because of a rare bone disorder that stunted his growth and made him extremely fragile, causing him to fracture bones over 200 times by the age of 18. Despite his challenges, he took a stand for a quality of life that has inspired millions of people around the world. I am one of the people he's greatly inspired, and his message speaks louder today more than ever. Tune in for some inspiration. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/241
It's an interesting time to be in marketing. We see businesses left and right shift how they communicate, and part of this may be a good thing. To better understand what we are facing and how this might affect the future, we look to marketing leaders who have the guidance to help us through the uncertainty. My guest today, Scott Oldford is the mentor and investor behind entrepreneurs and influencers who are positively impacting the world. He's been an entrepreneur for 21 years, and he's only 28. His first business venture was selling eggs out of his parents' backyard. Tune in for a wonderful discussion. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/240
When it comes to video marketing, there are best practices on how to shoot, edit, and how to create videos in an online course format. But what about monetizing it? My guest, Ken Okazaki, is dubbed as "The Video Marketing Guy." Ken's mission is to help entrepreneurs find their ideal customers on social media. From getting people to stop scrolling to actually paying you money, Ken shares his simple, yet effective, approach. You'll hear all about it when you tune in to today's Marketing Speak. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/239
An outstanding content marketing strategy must be something that works hand in hand with SEO. In this episode, Co-Founder and CMO of Orbit Media Andy Crestodina joins me to talk about the psychology of brand marketing, and the economy of reusing content across different platforms from podcasts to checklists to blogs. I saw Andy speak at Content Marketing World, and he just killed it--I knew I had to have him on the show. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/238
Business owners are being gravely challenged by these uncertain times. This pandemic has brought up a forced shift. We realize once this is all over, we are all going to have a "new normal." What does this mean for businesses? Is it even possible to thrive through this type of adversity? Luckily, I am joined by one of the brightest minds in my network. Today's Marketing Speak guest is Joe Polish. Joe is the founder of Genius Network, one of the highest level groups in the world for Entrepreneurs. I am proud to be a part of this group of like-minded individuals. Joe is also an author, podcaster, and philanthropist. His entire bio is a force to be reckoned with, and if you're interested in business and self-development, don't miss out on this episode! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/237
Cutting through all the noise to make yourself memorable in the marketing and business world can be a challenge. How can you claim "center stage" and stand out enough for people to remember you? According to my guest, Carmen Simon, you can do it through neuroscience. Carmen is a cognitive scientist and the author of, “Impossible to Ignore.” If you want to learn how to create a memorable presentation design, great verbal delivery, and increase audience engagement, tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/236
Machine learning cannot be ignored. It's getting increasingly relevant in the business world today. In simpler terms, if you don't want to become obsolete anytime soon, you’ll want to get familiar with AI. My guest, Ali Najafian was ahead of the game. He started learning and implementing AI and e-commerce strategies even before it was trending. Ali is the CEO and founder of Alfred Intelligent. He’s not just a true innovator, he’s also a client. In this episode, we talk about his early beginnings and how to use AI and other innovative tech to enhance your marketing. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/235
Using blockchain for your business might sound risky, but doing your research and knowing what fits your organization best might lead you to become future-ready. My guest, Daniel Liebeskind, has a story of how blockchain decentralized their business operations. He also shares how SEO made a very significant impact on their website, Everipedia. Daniel Liebeskind is the Chief Product Officer at Everipedia, a Wiki Encyclopedia for everything that powers humanity's understanding of the world around them. Tune in as we talk about the benefits of using blockchain and SEO in building your business/organization. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/234
A strategic mindset can achieve explosive growth. Melissa Monte joins me for today’s Marketing Speak to share her fascinating success story. Melissa is the host of the hugely popular Mind Love podcast. Forbes named her show the #1 Podcast for your Life and Career. Now she’s spilling her secrets. Melissa and I talk about how to get your foot in the door, start a life-changing business, and pave the way for success. Disclaimer: it’s not all rainbows and butterflies. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/233
There is science when it comes to succeeding with people. If you don't find yourself charismatic, my guest, Vanessa Van Edwards, claims that they aren't born, they're made. So if you're nervous about your next networking event, or next marketing pitch, or simply just saying hi to a stranger you'd like to be friends with, this episode can help you a lot. Vanessa is the Lead Investigator at the Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People. Her book has been translated into 15 different languages, and more than 20 million people watch her on YouTube. Tune in! The show notes, including the transcript and checklist to this episode, are at marketing speak.com/232
Starting your own business is a huge leap of faith. There is so much at risk. But if you make that jump, work hard for it, and succeed, everything ends up worth the effort. My guest, also a client of mine for three years, Chris Parker, did the same and today, his website has six million visitors a month. Chris Parker is the founder of WhatIsMyIPAddress.com, a tech-friendly website that not only tells you what your IP address is, but also shares great information about how to keep your data safe on the internet. Tune in as we talk about the highs and lows of building and growing your own website and business. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/231.
From text to image to video, social media marketing is an ever-evolving arena. I’m here to discuss this topic with the founder of Social Media Examiner, Michael Stelzner. In this episode, we talk about the Facebook apocalypse, the unreality of reality shows, and the ever-changing algorithms of social media platforms. We cover the growth of video consumption and the transformation over the past five years in marketing from text to images to video. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/230.
This Marketing Speak episode is all about investing in domains as a profitable business. My guest, Jaryd Krause, used to be a plumber working 60+ hours per week and hated it. Fast forward to today, he now owns multiple online businesses and many of his clients earn tens of thousands of dollars per month from the business they bought working with him. Tune in as we take a deep-dive into this type of venture and teach you how you can start your very own business too. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/229.
Technology is progressing so rapidly it seems like several innovations can be challenging to keep up with. However, it’s our duty as business professionals to ensure the livelihoods of our society aren't usurped by automation. My guest, Gabriel Rene, Executive Director of VERSES, explains the challenges and opportunities presented by Web 3.0 in this episode of Marketing Speak. VERSES is a non-profit foundation that is leading the development of open standards for AR, VR, mixed reality, AI, IoT, blockchain and more for the Spatial Web. Tune in for a really fascinating conversation! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/228.
Welcome to episode #227. The show notes, including the transcript and checklist to this episode, are at **marketingspeak.com/227.**
While there are many business and marketing books, you’d agree not every book’s advice is effective once implemented. My guest, Allan Dib and I can definitely attest to that. He’s a serial entrepreneur who’s had his fair share of ups and downs. He has read so many books and attended so many seminars, he can confidently say he knows what works and what doesn’t. And then he wrote the book, The 1-Page Marketing Plan. Many entrepreneurs and marketers recommend this book and I can totally see why. Tune in to this Marketing Speak episode to find out more.
When we think of celebrities, we think of fame and fortune, and the lion's share of that celebrities fortune can come from monetizing their fame and notoriety. Jennifer Lopez, for example, made 3.5 billion dollars partnering with Kohl's. Kylie Jenner went from teenage reality star to billionaire makeup mogul. My guest for this episode number 226, Bernt Ullmann is the genius behind these sorts of celebrity mega deals.
Bernt is CEO and founder of Celebrity Lifestyle Brands. He leverages celebrity star power and turns those into branding and licensing deals. You're in store for a fascinating conversation about the world of celebrity branding. And if you personally loathe the limelight, don't worry, you don't have to be the celebrity. You just partner with one.
As Bernt says, "celebrities give you eyeballs and trust." That could be millions in intellectual property value and licensing potential for you. Bernt shares how his start at the Donna Karan fashion brand led him to partnering with Tommy Hilfiger and an entrance into celebrity branding. He talks about deals with Russell Simmons, Adam Levine and Real Housewives of New York star, Bethenny Frankel.
We discussed how this domino effect helped him become "The Man Behind the Brands." But this episode is not just about celebrities. Bernt talks about his book, The Billion Dollar Branding Blueprint and shares vital advice to building your brand and raising your brand's equity. This is a conversation not to be missed. And now, on with the show.
Profundity is a word grossly overused. The word profundity might not get a ton of air time, but many are quick to casually call something profound. Profundity is defined as a deep insight or great depth of knowledge or thought. It's easy in our fast moving world to keep things superficial or skim the surface. But to truly succeed, both in marketing and in life, we must find what deeply resonates. We ultimately want our business to connect with something universal. After all, that's the best way to convert new customers and clients as my guest Rich Schefren so eloquently reminds us, you have more prospects than you have customers.
You don't get a reputation like "The Guru of Gurus" without having some pretty deep insight. I'm super grateful Rich shares some of his great depth of knowledge and thought with us. I first got to know of Rich many years ago from one of his YouTube videos, where he explained his unique speed reading style. In this episode, he explains how he figuratively and sometimes literally breaks down books to their most important parts. Clearly, his systems are working for him. He's personally added over $15 billion of additional revenue to his clients over the course of the many years he's been in business. And he's been featured on media outlets like the Wall Street Journal, Newsweek, ABC, NBC, Fox, MSNBC, the Discovery Channel, Daily News, New York Post, and many others. In this episode, we cover everything from writing compelling copy to working efficiently.
Rich provides profound pearls of wisdom that stay with you, such as "that which is most personal is most general." And as Rich shares his personal journey, the books that he finds most helpful in business and in life, he provides advice that can appeal to anyone. This episode is not to be missed. Now on with the show.
If you've been listening for any length of time, you know I love geeking out on SEO, especially when it's a world-class technical SEO such as today's guest, Bastian Grimm. Bastian is CEO and Co-founder of Germany based agency, Peak Ace. We are about to go to a deep dive into technical SEO and get Bastian's take on such topics such as crawl budget, international SEO, and creating SEO dashboards using Google Data Studio. We compare notes on the present state of SEO and where things are heading and share shop talk about our favorite tools and techniques. Bastian's perspective on the nitty-gritty of SEO is refreshing. This episode is not to be missed.
The ultimate goal when creating a startup is to join the ranks of giants like YouTube, Twitter, Facebook, Uber, Airbnb, but there are quite a few hazards along that path. Often this can involve getting major investment capital. Now imagine you get that $20 million investment, then the real stress starts. My guest for this week's episode did just that.
Rand Fishkin is the founder and former CEO of Moz, and currently the founder and CEO of SparkToro. He's the author of Lost and Founder, which charts the rise of his eight-figure SEO technology company Moz and his rocky dealings with venture capitalists along the way. He pulls no punches sharing the realities of dealing with venture capitalists, sometimes known as vulture capitalists, and how they change the shape of his company and not in the way he wanted. Rand is also my co-author on the first two editions of The Art of SEO, which is considered to be the Bible on search engine optimization back in 2009. That book really solidified my leadership position in the SEO world. And for that, I am forever grateful.
In this episode, we discussed the realities of VC investments, his tell-all book, and managing your business in our current climate. If you've ever considered growing your business by courting investors, or even if that's the farthest thing from what you want to do, do stick around. You're about to learn some valuable advice and uncomfortable truths you won't get anywhere else. This episode originally aired on my other show, Get Yourself Optimized as episode number 167. If you haven't done so already, please go subscribe to my other podcast before continuing with this episode. I promise you it'll be worth your while. And now, on with the show.
For most people, your website is the first impression they have of your brand. So you really want to have that "wow" factor that keeps them on the site and ready to take action. That "wow" factor goes beyond impressing people with high profile social proof, although that is an extremely important factor in your brand's credibility. In reality, you want your site to speak more about them and less about you in order to assure them that you can meet their needs and solve the problem that led them to your site in the first place. Every inch of your site must be imbibed with your branding from the top nav all the way down to your footer.
In my opinion, there's really no one better than Greg Merrilees and his company Studio 1 Design when it comes to creating web design that converts. And that's why I'm so excited to have him on the show today. Aside from the eight websites that Greg and his team has designed for me, I constantly refer him to my clients and colleagues. Studio 1 has custom designed well over 1500 websites. their clients have included such big name internet marketers is Kevin Rogers, Perry Marshall, Jordan Harbinger, James Schramko, Chris Ducker, and Ezra Firestone.
They even designed the website of Frank Oz, who's the voice of Yoda, Miss Piggy, other Muppets and Sesame Street characters. Greg doesn't just have an eye for modern engaging design, he goes beyond that by thinking about the entire customer journey as a user navigates through your site. Whether the end goal is to have them buy a product, book a consultation call or sign up to an email list, the site's design and flow is a crucial part of your business strategy. Stay tuned to discover what design elements you can apply today to start getting more conversions on your website.
SEO is a deep and nuanced discipline. This is evidence in no small part by the fact that the book I co-authored, The Art of SEO, is nearly a thousand pages. And the complexity is only increasing as Artificial Intelligence plays a bigger and bigger role in Google's ranking algorithm. But don't let that deter you from working to optimize your website, because there's undoubtedly a lot of low hanging fruit there, even if you've done a lot of SEO work already.
Today, I have Dan Shure joining us. Dan is an SEO consultant who's worked with Sumo and WGBH in Boston, and he's the host of the Experts on the Wire Podcast. It's always fun to geek out with someone who's also passionate about SEO. In this episode, we'll be covering everything from understanding the psychology of searchers, to entities versus keywords, to biases, and Google's machine learning algorithms, and so much more. Stay tuned as Dan and I share some of the most valuable SEO strategies for this new decade.
Whether you’re an artist, brand, or agency, you should be creating videos. And lots of them. Mark Zuckerberg famously predicted that the Facebook news feed will be mostly video in five years. That was a while ago now, so that day is coming sooner than you might think. But today we’re not here to talk about Facebook, we’re here to talk about YouTube, the number 2 search engine, and how to get more reach and watch time on YouTube.
According to Ahrefs, YouTube was 2019’s most visited website in the world, with an average of 8.6 billion monthly organic visits! A fundamental tenet in marketing is to be where your customers are. And your customers are on YouTube, that’s just a fact. So what do you do to reach them on YouTube?
Fortunately, I have some answers for you, because we have YouTube expert Jeremy Vest in the house! Jeremy is the Director of Marketing at vidIQ. He’s created video marketing strategies for a number of Fortune 100 companies and famous YouTubers. He’s had clients with billions of views and millions of subscribers. He’s YouTube certified and he speaks at VidCon, Social Media Marketing World, VidSummit, among others.
Whether you’re new to YouTube or you’re a seasoned veteran, this episode offers game-changing advice. Even if you have zero presence on YouTube, it's not too late for you! You’re about to learn what it takes to makes a video go viral, how to SEO your YouTube uploads, what the YouTube algorithm is looking for, and so much more.
On with the show!
I love systems and I love outsourcing, two things we are going to dive deep into, in this episode #219.
A business without systems and processes isn’t a real business. Or let’s put it this way: it won’t stay in business for long. With proper systems, you have location freedom and time freedom, two very precious commodities. Did you know for instance that I spent half of 2018 living in Tel Aviv? It was an amazing experience, one that wouldn’t have been possible if my business hadn’t been designed for that.
The digital age has shepherded in an era of outsourcing knowledge work. Not only does it make it easier to scale, outsourcing lowers operational costs.
My guest for this episode is Chris Rugh, and he just happens to be a master at outsourcing and systematizing. He’s the founder of Custom Tollfree, author of the book 1-800-Awesome: Tactics for Making $10,000 an Hour, as well as a real estate investor, and an angel investor.
The company that he sold, Custom Toll Free, has since become the nation’s leading vanity telephone number search firm. They’ve worked with Fortune 500 companies as well as recognized brands such as 1-800-Contacts, Comcast, and Best Buy.
Chris’ episode was previously published on my other podcast, Get Yourself Optimized, and I thought I’d share it here since so much of what we talked about can be applied to your marketing department.
That includes leveraging and delegating, creating an offshore team, managing that offshore team without having to do a lot of painful oversight, minimizing distractions, improving your environment for maximum productivity, and so much more!
On with the show!
In digital marketing, the adage “content is king” has to be one of THE most overused phrases. But even if we keep hearing it over and over, we can’t deny the truth in it. Content plays a huge role in every step of the customer journey. And if you DO have great content but it’s locked up somewhere and you haven’t really leveraged it online, you’re wasting a lot of money.
It's not enough to publish a plethora of blog posts, infographics, or videos, either. If your content isn’t supporting your larger mission, helping with conversions or at least engagement, then you’re wasting everybody’s time – yours, your team’s, and your prospect’s. Content creation should focus on ROI and the best way to make that happen is to produce content with a powerful intention.
For this episode # 218, my guest is Dave Snyder. Dave is the CEO of CopyPress, a content production company that specializes in generating, promoting, and scaling content that generates meaningful results for their clients. Previously, Dave founded several agencies in the earned media space. He has worked with companies such as Indeed, Uber, Stitchfix, QVC, and Hearst, helping them scale their content programs.
Stay tuned to learn all about how to turn content into cash, as it’s going to be a full hour of knowledge bombs – if you’re in a place to take notes right now, then grab your phone, laptop or pen and paper as these strategies are really worth jotting down.
On with the show!
Speaking is the fast path to demonstrating your credibility. Speaking is also how you share your expertise - on stages, on podcasts, on videos, and even on TV. Yet, surprisingly, many subject matter experts and entrepreneurs are either uncomfortable or unskilled at presenting in front of an audience. And often the speech gets worse the larger the audience. It’s uncanny how an audience of ten thousand can cause knees to knock and voices to quiver.
The good news is, great speakers are made, not born. Becoming a great speaker takes practice, yes. Yet it is a skill that can be honed over time. And no matter how good you are at it, you should hone it. I myself feel I have a ways to go, even though I've given thousands of presentations around the world. I’ve honed my craft over the last two and a half decades, but my biggest breakthrough in speaking came about this year, while attending a course called Heroic Public Speaking grad program. And the instructor? Today’s guest, Michael Port.
Michael earned his MFA in acting from NYU 25 years ago, then began working in TV, film, and theater. Now, he teaches non-actors what actors know about how to give better performances both onstage and off.
Michael is the author of eight books, including Book Yourself Solid and Steal the Show. They've been translated into 29 languages and been on the bestseller lists of the NY Times and Wall Street Journal, among others. His clients include Disney, Best Buy, Guardian, Olympians, Navy Seals, FBI agents, Astronauts, and thousands of others who care deeply about making a difference in the world.
This jam-packed conversation not only covers how to have an outstanding stage presence your audience will never forget, but also how you can become a better, more authentic, and present communicator both in business and in life.
On with the show!
Many of us may take it for granted, but the quality of our voice plays a huge role in our lives- both business and personal. The sound of your voice is oftentimes the basis of someone’s first impression of you. And as such, your voice plays a critical role in your sales and marketing. How you speak and how you present yourself on stage determines to a large degree how persuasive your presentation or sales pitch will be.
It only takes a split second for your prospects or audience to decide whether you’re credible, interesting, and worthy of their time. Would you believe that if you’re not happy with the voice you have now, you can change it and become a better communicator? It’s true.
My guest for this episode number 216 is Roger Love. He’s recognized as one of the world’s leading authorities on voice, and his clients include Tony Robbins, John Mayer, Selena Gomez, Brendon Burchard, Simon Sinek, Reese Witherspoon, and Bradley Cooper, to name a few.
My wife, Orion, and I had the pleasure of attending one of Roger’s events earlier this year, called Voice of Success, and we were blown away! We learned so much valuable stuff from the multi-day curriculum that I had to have Roger on this show. He’s actually already been a guest on my other show Get Yourself Optimized – episode 68 – and that too is an amazing episode, so check it out. In this episode, we are going to learn from Roger what it takes to become a better speaker and communicator, so that you can share your message as powerfully as possible and change the world in the process.
On with the show!
How many times have you logged out of a webinar early because it seemed like a waste of your time? Maybe the content just wasn’t engaging. Or maybe there were annoying technical issues. Or maybe you got tricked into thinking it was live when it was actually a replay.
It’s a common experience that highlights the fact that if you’re running a webinar, you need to be on top of your game -- throughout the entire webinar. And, you need the right tools for the job.
One person who knows this better than anyone is Casey Zeman. Casey started out as a video marketer on YouTube and moved into webinars after he realized the massive financial potential. He never looked back, eventually building his own webinar software platform which became EasyWebinar. Along the way, Casey ran hundreds of successful webinars himself, learning what worked and what didn’t the hard way. Casey is also the founder of the TribeMinded Mastermind and has consulted with companies such as HarperCollins, Estee Lauder, and Dell.
If you want to make the most of webinars in your marketing and you’re looking for latest and greatest tips, tools and tactics, this episode is for you. Casey and I will be discussing webinar automation, interactive tools, webinar sales funnels, and a bunch of ways to take your webinars to the next level.
On with the show!
To me, business is a spiritual game. This is something that you may have heard me say before, like in my most recent interview of Jay Abraham. With the right mindset, running marketing campaigns and growing your business can transcend the transactional and offer tremendous opportunities for personal growth. I find it extremely satisfying when I can use my business to help others and be a part of something bigger than myself.
My guest for this episode # 214, Doug Bentley, also comes at his business from a spiritual perspective. Doug isn’t just a gifted web designer and entrepreneur, he’s also one of the most spiritual people I know. This is due in no small part to his 10 years as a Oneness monk in India serving under Guru Sri Bhagavan.
Now he’s back in the US, running Inner Vision Studios, a conscious web design firm, and Sacred Wisdom School, which offers spiritual retreats and workshops.
Doug has created a lot of value for me and for many others. He really demonstrates that businesses can reveal a lot of light in the world. I’m confident you’ll glean some great insights to help you to do that very thing in your marketing. So let’s get started!
Bulletproof Coffee has become a global phenomenon. And you’re about to hear from the man behind the phenomenon, Dave Asprey. Whether you’re a biohacker like me or not, Dave needs no introduction. He isn’t just the inventor of Bulletproof Coffee, he’s authored three New York Times bestsellers, he hosts the super-popular Bulletproof Radio podcast, and he’s famously declared that he fully intends to live to the ripe old age of 180.
Well, if anyone is going to live to 180, it will be Dave! To achieve his goal, Dave has consulted with some of the leading medical and scientific minds in the world and conducted dozens of experiments on himself. If you want to hear about all the wild and amazing things Dave has tried, check out my interview of him on my Get Yourself Optimized podcast episode #38 and my wife Orion’s interview of him on her Stellar Life podcast, also episode #38, ironically. Those interviews are mind-blowing.
While Dave’s groundbreaking work in biohacking is obviously fascinating, there’s another aspect of his genius that’s often overlooked: his brilliant approach to marketing and business strategy.
On this episode #213, Dave and I discuss the impact of Jay Abraham, the perils of joint ventures, and the power of authenticity in business. He’ll also reveal why you should always use codes in your affiliate deals!
Dave has been featured on The Today Show, CNN, CNBC, Nightline, Dr. Oz, The Steve Harvey Show and too many more to mention. Here’s your opportunity to learn from someone who moves markets, creates industries, and shapes the hearts and minds of millions.
Dave may be famous already, but mark my words, he’ll only become more influential in the future.
Let’s get this party started!
You can always find the smart marketers at Traffic and Conversion Summit every year. And as all those smart marketers know, Ryan Deiss' keynotes are one of the highlights of the event, especially if you want to be up with the emerging trends in marketing. Ryan, of course, founded Traffic and Conversion Summit and DigitalMarketer.com, and he's my guest on today's episode number 212. Ryan is the bestselling author of The Invisible Selling Machine and Digital Marketing for Dummies. To say Ryan is an innovator in the digital marketing world would be a massive understatement.
In this episode, Ryan will unpack his Customer Value Optimization methodology and how it's used by companies like McDonald's, Starbucks, Amazon, and Best Buy to achieve massive and sustainable growth. We also discuss in depth the latest digital marketing trends. Get ready for some immediately useful tips and techniques to up-level your online marketing. And now on with the show.
Whether you're negotiating with a prospect, client, or potential partner, it can sometimes feel like your life depends on it. One wrong move and it's all over in a matter of seconds. Thankfully, most sales calls are not life or death situations. However, my guest for this episode number 211, has been on countless calls that were actual life or death situations. His name is Chris Voss and for 24 years he worked as an international hostage negotiator for the FBI. Now he teaches others the high powered negotiation techniques he honed, while literally saving people's lives.
Chris is the founder of Black Swan Group and the author of the bestselling book on negotiation, Never Split the Difference: Negotiating as if Your Life Depended on it. He's been featured in TIME, Business Insider, Entrepreneur, Inc., Fast Company, Fortune, The Washington Post, CNN and more. And I have to tell you, this is one of my absolute favorite business books. I'm not kidding.
This episode originally aired on my podcast, Get Yourself Optimized. If you're not already a listener or subscriber I should say, why aren't you? There are such incredible guests on that show. Folks like Dave Asprey, JJ Virgin, John Gray, Byron Katie, Phil Town, Harville Hendrix... these are heroes to me and they are incredible people with such knowledge bombs that will change your life. Think of this episode as a little teaser to get you hooked on my Get Yourself Optimized podcast.
Chris's techniques involve zooming in on tiny pieces of information that can have a massive impact on the outcome of conversation or negotiation, along with other practices like mirroring and tactical empathy. Let me give you one quick example that I use constantly in my email follow-ups with SEO prospects. I asked them a question to elicit a "no" rather than a "yes" answer. For example, "did you decide to take the project in a different direction?" Or how about this one, "did SEO get sidelined for this year? Now people don't want to say yes because that's kind of cringeworthy or embarrassing. So conventional wisdom might tell you to try to elicit a yes from a prospect, but in this case, Chris’s advice is to go for the opposite. And all I gotta say is, it works.
Negotiation is an essential part of every job, not just sales and not just marketing. I promise you this episode will deliver massive value to not just your business, but also to your personal life. Enjoy!
On this Marketing Speak episode, I wanted to try something new and see if it works. This is my first ever solo podcast session and hopefully not the last, especially if you guys find value in it. So if you do, let me know what you think. Also, if you have any SEO topics you'd like me to discuss, feedback is much appreciated!
This session is crucial for businesses and professionals who own websites because it's something that most of you may have dealt with in the past—hiring a competent SEO. With the seven key steps I’ll reveal, you'll be set in spotting the best person for the job. Tune in!
What if everything you know about marketing is irrelevant in the 21st century? What if traditional marketing is dead, and marketing is evolving into something completely new and unexpected? That's the premise of Robert Rose and Joe Pulizzi's provocative book, Killing Marketing. It's a fascinating read that makes the case for killing off traditional marketing initiatives and transforming your marketing department from a cost center to a profit center. If that sounds a little heretical, it is. Robert Rose is my guest for this episode number 209 and he will explain exactly why he thinks you should rethink your approach to marketing and how you can turn a profit from it.
To give away a little spoiler, one secret is that you need an innovative content marketing strategy. If your marketing team can create content so awesome that people get massive value out of it, you can easily monetize your marketing and start generating revenue from it. Robert is a master content marketer. As the founder of The Content Advisory, Robert has worked with hundreds of companies including 15 of the Fortune 500. We all know that content is king, but if you want to make your content go ka-ching, stay tuned as Robert and I guide you through his ingenious strategies to monetize your marketing.
Is email the fax machine of our era? Are we living through a tectonic shift in how people communicate online? Can a chatbot really get you conversions? There are many commentators who have proclaimed chat and chatbots as the future of marketing.
But today I'm talking to someone who is actually creating that future. Larry Kim is the founder of Mobile Monkey, a Facebook Messenger marketing platform. And he's the founder of WordStream, a PPC marketing software company employing over 300 people and managing over $1B dollars in ad spend for tens of thousands of customers. Larry has been working at the coalface of AI innovation and natural language processing and has gleaned many important insights about the benefits and limits of automation and its role in marketing, along with some startling stats on the effectiveness of email marketing versus chat marketing.
If you're interested in cutting through the hype and hearing from someone who has grappled with the real-world implications also implementing these technologies, then this episode number 208, is a must-listen. Similarly, if you've been on the fence about chat and chatbots, you won't want to miss what Larry has to say.
Jay Abraham is a marketing legend and for good reason. This is a man who's literally made billions of dollars for his clients. If you're serious about marketing and I know you are, I would suggest you read any and all of his dozen books or better yet sign up for one of his live events to see him in action. But Jay's genius isn't limited to marketing. He is someone who is constantly monitoring trends in business, culture, and society at large. And you better believe he has some fascinating takes on the bigger picture, the problems that face us and ultimately where the human race is headed. I first heard of Jay way back in the mid-90s. Back then he was a towering figure and I never dreamed I would ever be able to have the privilege of calling him a friend, yet now I do.
Our conversations have really enriched my life in so many ways, and I'm grateful to be able to share this one with you. Now, this is the third time Jay's been on Marketing Speak. Those first two are must-listen episodes too, by the way. In this episode number 207, I'm confident you'll find unique out of all of Jay's many interviews over the years. Jay opens up about his personal journey and beliefs, what's really shaped him into the person he is today. We also dig into how to live a full and rich life where your business is just one piece of a puzzle that includes health, vitality, spirituality, and dedication to serving others.
This is a raw and real discussion about drawing true fulfillment from your life's work and infusing into your business's purpose and meaning. I hope you enjoy listening as much as Jay and I enjoyed creating it. Jay loved this interview so much he aired it on his ultimate entrepreneur podcast. I also published this episode over on my other show, Get Yourself Optimized so it's possible you may have already heard it. Even if you have, listen again. I promise it'll be worth your time. The insights you glean will undoubtedly bring tremendous value to your business and to your life. And now, on with the show.
In last week's episode, I interviewed an ex-Googler from the organic side of business. This week, I interviewed another ex-Googler, but from the advertising side of Google. You, my friend, are getting the inside scoop for two weeks in a row. If you have anything to do with the PPC or pay-per-click account for your business or for your clients' businesses, you know that it can be tedious and time-consuming work. Keyword research, optimizing bids, writing ad copy, doing A/B testing, or logging onto your account, may feel like falling into a black hole where time disappears. Kind of like going on to YouTube, but not nearly as fun. If you've struggled with PPC in the past, you may have asked yourself how a PPC expert would manage their account. An even better question might be how would the person who developed the system of AdWords run their account?
Today, you're extremely lucky as you're going to get the answer to that very question. My guest for this episode number 206 is Frederick Vallaeys. Frederick was one of the first 500 employees at Google and he spent 10 years building Google AdWords, now known as Google Ads, and teaching business owners how to use it as an AdWords evangelist. To say that Frederick is an expert in Google Ads is an understatement. In fact, the company he co-founded, Optmyzr, is all about helping business owners increase the efficiency of their Google Ads accounts through automation, enhanced reporting and a lot more. If the idea of automating your PPC sounds enticing, then you want to stick around for some highly valuable insights. Frederick and I will be talking all about things like remarketing, attribution, even Amazon ads, and a host of other advanced tactics and techniques that will make PPC management a breeze.
A Google penalty can be devastating for any business. Imagine waking up one morning to find your rankings wiped out and your traffic in a nosedive. Worse, it may not be immediately clear why you've even been hit by a penalty. The road to recovery can take months, sometimes even years for those who are inexperienced in SEO. My guest for this episode number 205 is an SEO expert who has a wealth of experience and knowledge when it comes to Google penalties and the best strategies for site recovery.
Kaspar Szymanski is Co-founder of Search Brothers and an ex-Googler who spearheaded global web spam initiatives as part of Google's search quality team. If you're a regular listener to the show, you may have heard me talk about how important it is for webmasters to understand Google penalties. If you run an online business and you're not taking Google's quality guidelines seriously, you are accepting a major risk to your profits. Thankfully, Kaspar and I will be revealing how you can mitigate that risk by following a few basic principles. We'll also be talking about what to do if you've already been hit by a penalty and the importance of E-A-T, which stands for expertise, authoritativeness, and trustworthiness. This episode is packed with valuable information for any business. So without any further ado, let's get into it.
Would you like to learn how to truly unlock the power of your right brain, or to be more technically accurate, the right hemisphere of your brain? If you're a knowledge worker like me, you spent a lot of time in your left hemisphere. But with simple techniques at your disposal, which you're about to learn, you will be able to engage your right hemisphere in problem-solving ideation, developing marketing campaigns, creating your daily to-do list and so much more. By now, you probably know I have another podcast called Get Yourself Optimized. It's all about optimizing your life, career business, intimate relationship, peer group, health, mindset, even your soul. The problem is, statistically speaking, you're probably not listening to it. And you, my friend, are missing out. In fact, I'm about to prove it to you because I'm about to share with you one of my early episodes from that show for this week's Marketing Speak.
My guest for this episode number 204 of Marketing Speak is Bill Donius. Bill is an expert on creativity and unlocking the power of the right side of the brain. In fact, he's a New York Times bestselling author of the book, Thought Revolution, where he interviewed 200 CEOs, managers, and regular people, and it's all about how to think differently. Bill is a former public company CEO and his clients have included Fortune 500 companies such as Walt Disney Studios, Nestle, Wells Fargo, and Kawasaki. Bill also has a TEDx talk, which is a must-watch. And now and now without any further ado, on with the show.
As marketers, we often make a lot of assumptions about what people want and how they'll behave when presented with certain information. Occasionally, we have a study or two to backup our hunches but often we rely on gut instinct and a few insights glean from the collective wisdom of our peers to get us over the line. Usually it's enough. But what if you were able to go beyond the general consensus, the conventional wisdom and access hard data about what works and what doesn't? Unfortunately, it's rare that someone takes a systematic approach to uncovering the underlying principles that drive human behavior and decision making and applies them to marketing. For the last 25 years, that's exactly what Dr. Flint McGlaughlin has been doing through his brands MECLABS, Marketingexperiments.com and Marketing Sherpa. Flint has been using the web as his testing ground in conducting behavioral experiments and real world situations to gain data on human decision making.
What has emerged from Flint's research is a replica method of offer response optimization and messaging that could change the way you think about marketing. On this episode number 203 of Marketing Speak, Dr. McGlaughlin joins me to talk about the blind spots of the marketing industry, how we can drop the buzzwords and create more authentic messaging that resonates with our audience, and various other pearls of wisdom from his book, The Marketer as Philosopher. Stay tuned for an episode that will take you beyond focus groups and shallow insights into profound philosophical questions about human behavior that will help you transcend the current marketing paradigm.
As marketers, it's really important for us to understand what makes people tick, our target audience in particular. We learned a lot from last week's episode with Dr. Robert Cialdini, author of Influence and Pre-suasion. Now, we're going to continue to dive deep into people's brains and why they do what they do, and how we can rewrite their source code, installing new tiny habits that change their lives and their destinies. And of course, what you learn today about habit formation can help you install the habits you've been wishing you had for years. For example, hitting the gym, quitting smoking, waking up early, creating a morning ritual that you actually stick with. So this is a game-changing episode for you personally.
Today's guest in this episode number 202 is Dr. BJ Fogg. BJ is a world-renowned behavior scientist with deep experience in innovation and teaching. He runs the Behavior Design Lab at Stanford University. He also teaches his models and methods and graduate seminars. On the industry side, BJ trains innovators to use his work so they can create solutions that influence behavior. The focus areas include health, financial wellbeing, learning, productivity, and more. Some really big names in Silicon Valley were BJ students.
BJ wrote a seminal book persuasive technology about how computers can be designed to influence attitudes and behaviors. That book, together with his early experiences, inspired an annual global conference on the topic. Fortune Magazine named BJ a new guru you should know for his insights about mobile and social networks. BJ has a new book coming out called Tiny Habits which you can pre-order on Amazon. It'll be out December 31, just in time for your New Year's resolutions. But here's a massive action you can take today, not having to wait till December 31. This will change your destiny. Register for The Optimized Entrepreneur workshop that BJ and I are teaching together at Stanford on October 1st, go to bitly.com/getoptimizedworkshop and now on with the show.
Persuasion, the ability to persuade. It's a core skill that every entrepreneur should be adept in. Without it, you'll probably find it hard to raise capital, attract clients, or even close a sale. Thankfully, becoming a master persuader is relatively straightforward. All you have to do is invest a little time and effort into learning a few basic principles, six of them to be exact. Those principles are outlined beautifully in the bible of persuasion, the book, Influence: The Psychology of Persuasion, by our guest today Dr. Robert Cialdini or Bob as he likes to be called by.
These universal principles of persuasion are as follows. Number one, reciprocity. We tend to reciprocate even if we really don't want to. This isn't just because of social pressure, it's in our genes even. Hare Krishna, for example, want to give you a flower, but you'll go out of your way to avoid them so you don't get stuck with a flower you don't even want and feel obligated to make a donation. But you will make that donation even though you don't want to because of that social pressure, the law of reciprocity.
Number two, scarcity. When it's scarce, we want it more. We see scarcity used to manipulate us with special offers that are time-limited and/or quantity-limited, and it works.
Number three, authority. If you are the undisputed guy or gal in your category, the one with the New York Times bestseller or the keynote speaker who's invited to all the big industry events, that status conveys a halo of infallibility and awesomeness on you.
Number four, consistency. We want to be consistent with our previously formed opinions even if they're wrong. We don't want to look inconsistent, confused, wishy-washy, even just to ourselves, so we will double down on our stupid original bad calls.
Number five, liking. This one seems pretty obvious, but it's insidious. We want to do business with people we like. It's unfortunate if those people are inept, and doubly unfortunate if the person we don't like for some unjustifiable reason is the exact right person for the job.
Number six, consensus. This is also known as social proof. There are lots of ways we could have social proof. A client list with impressive names, as seen on logos from the major TV networks and in TV shows, a who's who of celebrity friends. It means basically that you've come preselected which saves me the consumer or client, a lot of time in terms of the due diligence that would normally be required. Fewer calories to burn in our big brains. Bob followed up with this seminal work with another one pre-suasion. I'll let Bob defined pre-suasion for you, but suffice it to say, it's powerful.
Whether you're familiar with Bob's work or not, you probably have come across some concepts he's developed like social proof, because they have become crucial tools for marketers seeking to understand human behavior. Dare I say even a cornerstone to marketing.
On this episode number 201, I'm excited to welcome Bob to my show so he can share with you some of his game-changing wisdom backed by hard science and lots of research on human psychology in marketing. If you're looking to understand your market on a deeper and more profitable level, and then to ethically influence them to take the action is right for both them and you, this episode is not to be missed.
You and I have made it to episode number 200 together. This, my friend, is a milestone. It was pretty awesome when we got to episode 100. But now, we are at 200. This is almost four years in the making, my friend. I couldn't be happier that you have joined me on this journey. I want you to be with me for the next 200 episodes as well.
This episode, in particular, I'm quite proud of because it is a culmination of some of my favorite knowledge bombs. I have my favorite interviewer in the world interviewing me, this is my wife, Orion Talmay. She has her own wonderful podcast, Stellar Life. She interviews some of the most amazing people in the world—big-time authors, speakers, personal development experts, and so forth.
You know what? Couples who podcast together stay together. You're going to love this episode. It's got a lot of good stuff and we go off on some really interesting tangents that may not be directly related to marketing but will enhance your life, I promise. Now, without any further ado, on with the show.
Link Building is an essential component to SEO, yet it is often given short shrift, probably because so much of it is outside of our control, at least in comparison to on-page SEO. While the on-page stuff can be quite technically complex in terms of the diagnosis and the implementation, after all, that's why a lot of companies bring me in to help them, at least it's pretty straightforward and that you are the master of your own destiny. Either you implement, or you don't. With link building, not so much. There's a lot of spray and pray happening, which obviously isn't very effective.
Effective link building is digital public relations. It's also mastering the science of persuasion- that wildcard element of the webmasters, bloggers, journalists deciding to link to your site doesn't have to be so much outside of your control. Yet too many businesses wind up throwing link building and the outreach side of it in particular into the too hard basket. This is a shame because it's often a massive missed opportunity that's leveraged against them by their competitors.
One company that has been a huge innovator and link building is Pitchbox. Pitchbox isn't just a tool, it's a robust platform that allows you to automate large chunks of the link building process, making outreach easier and saving you hundreds of hours. I should know; my team actually uses this tool. On this episode number 199, I'm joined by serial entrepreneur and Pitchbox co-founder Michael Geneles. If you've struggled to scale your link building efforts or even failed to get them off the ground, today's episode is going to be a godsend. We're going to be talking a lot about link building best practices. And Michael will be revealing plenty of insider knowledge, including his theory on why you should run your link building team like a sales team. Forget the old school link building techniques you've learned in the past because this is going to be next-level stuff. If you're looking to get the jump on your competitors online, stick around and let's get this party started.
If you're like most business owners, you probably hate cold calling. I can relate. I hate it too. Selling isn't easy, not even for the raging extrovert who loves the limelight and chatting with random strangers. From a young age, we're taught to be humble and self-effacing. So it's no surprise that most of us find hyping up ourselves, our company and its products a little uncomfortable. Yet, sales is as necessary as the air we breathe. Without sales, a business can't exist. Even if you didn't have to interact with prospects and could leave it all to the sales team, it's still part of your job to get out there and evangelize your company.
Today, I'm joined for this episode number 198 by sales expert three-time author and HubSpot partner Wes Schaeffer, also known as the Sales Whisperer for a crash course in sales. Wes will be revealing the biggest mistakes business owners make in sales. We'll be talking about the difference between sales and marketing and the method great products sell themselves. I hope you're ready for this no-nonsense lesson in sales funnels, pipeline, CRMs, and lead nurturing, so let's get this show on the road.
If you have a unique skill or have cracked the code on running a successful business, sharing your heart and wisdom with others can provide you with an expanded product offering and generate a lucrative income stream. The main hurdle is finding a simple and scalable way to monetize your knowledge. If only there was a solution.
Enter Jonathan Cronstedt or JCron, as he prefers to go by, our guest for today's episode number 197. He's the president of Kajabi, an online platform designed for the digital education entrepreneur, that simplifies the process of creating marketing and selling digital products, like courses, and in the process generating millions of dollars of revenue for its users. Prior to working at Kajabi, JCron was the general manager of Digital Learning Systems at Success Magazine and the CEO of DigitalMarketer.
Get ready to learn what it takes to produce a profitable course, host your own events, and even start your own mastermind group. If you're an expert looking to diversify your revenue streams, or if you're just passionate to share what you know, this episode is packed with insider tips on how to leverage the eLearning boom.
The traditional view of the entrepreneur is someone with superhuman stamina who works day and night to get their vision off the ground. For a long time, it was simply accepted as part of the culture that people who wanted to succeed work 14-hour days and spent their weekends buried in spreadsheets and contracts. On this episode number 196, we're going to hear from a man who embraced this lifestyle 100%, then he realized his mistake. I'm talking about author, podcaster, and entrepreneur Chris Ducker.
Chris was so focused on building his business that he worked long hours and neglected his personal health and family. Then in 2009, he suffered shocking burnout that made him question everything he knew about work. Exhausted, he knew he had to make a change. He overhauled his business, embraced outsourcing, and by 2010, he was working an average of six hours a day and spending more time with his family. Not only was he happier and healthier, but even managed to start a second business while working less. If you've ever felt trapped by your own business and wish you could spend more time working on your business instead of in it, this episode is for you.
For the serious SEO practitioner, Ahrefs is a tool and brand that we're already well aware of. It's a powerful platform for many things, including competitor analysis and keyword research. As you can imagine, an awesome marketing tool like Ahrefs needs an awesome chief marketing officer, and that's where Tim Soulo comes in. Tim is a digital marketing thought leader, a frequent speaker at events around the globe, and a publisher of cutting-edge research and opinions on the Ahrefs blog.
Before taking on the CMO role at Ahrefs, Tim forged his own path in the digital marketing world for more than a decade, building successful online businesses, and becoming an expert in SEO and the process. On this episode number 195, Tim and I will be delving into the most pressing issues in SEO right now, including best practices for link building, content creation, building authority online, and featured snippets. If you want the latest on SEO from the CMO of one of the biggest online digital marketing tools, tune in.
What's the difference between a viral video campaign that gets millions of views, shares, and likes and an equally valuable one that languages in the backwaters of YouTube? Daniel Harmon is the co-founder and the creative visionary of the Harmon Brothers. You may not have heard of the Harmon Brothers but they're a big deal. The agency has delivered over 1.4 billion video views—that's B, billion—with over $350 million in consequent sales to their client lists which includes brands like Squatty Potty, Purple, Chatbooks, FiberFix, and Poo-Pourri.
On this episode number 194, Daniel will reveal the Harmon Brothers' unique approach to a viral video, which has been so successful that they've launched online courses teaching their techniques at the Harmon Brothers University, and published a book explaining their methods, From Poop To Gold. If you've ever wondered if there's a proven formula for creating a viral ad, stick around because you're about to learn from someone who's basically unlocked the secret to success with a viral video and bottled it.
Affiliate marketing can be lucrative, but it's an industry where only the strong survive. My guest for this episode number 193 is Ian Fernando. Ian is a digital marketer who cut his teeth in the affiliate marketing space for over 15 years, building a highly profitable business, and developing innovative monetization strategies. Ian has also appeared as a speaker at conferences around the world, developed affiliate marketing tools, and even built and sold a successful company in the early years of his affiliate marketing career.
As influencers, podcasters and other content creators look to affiliate marketing for ways to generate a steady stream of revenue, Ian's wealth of knowledge of what works and what doesn't is only becoming more valuable. From monetization to mobile advertising, to cutting-edge strategies in affiliate marketing, this episode is going to provide amazing value for anyone who has ever wanted to monetize a website.
How do you convince someone to take action? It's the eternal dilemma of the marketer. Unfortunately, too many people rely on their guts rather than facts and data when it comes to conversion strategies. Optimizing for conversion means understanding your customer's journey holistically—from the Google search to the shopping cart. It's about ensuring your copy, design, and overall user experience work harmoniously to gently persuade your customers to make that purchase or to sign-up for your newsletter.
Bryan Eisenberg is a master of conversion and user experience and internationally recognized as an authority in online marketing. Bryan, along with his brother, Jeffrey, has helped companies like Google and NBCUniversal boost their conversion rates and massively increase their bottom lines. Both brothers are also internationally sought-after speakers and authors of several bestselling books including Call to Action and Waiting for Your Cat to Bark.
On this episode number 192, Bryan and I would dig into the nuts and bolts of persuasion architecture. You'll glean some exclusive insights on how Fortune 500 companies craft winning conversion strategies. Want to know the inside scoop on what made Amazon so successful and how you can apply some of their very same strategies in your business? You'll learn that and a lot more on this top-shelf episode.
Building a website isn't that hard. Anyone can buy a domain and throw up a few pages of content into a plug and play website builder, like WordPress, Wix or Squarespace, but building a website that people actually want to use and even enjoy using, that can be incredibly difficult. It takes research, patience, and a deep understanding of the customers' needs, motivations, and desires. User Experience isn't just about good design. It's a crucial part of your customer journey and something that can impact not only how your customers feel about your brand, but how you rank in Google.
Kelly Goto is a designer and speaker with a focus on UX design and mobile ethnography. She's worked with brands like Netflix, Citrix, Hyundai, and Sony to develop exceptional user interfaces. And she's the author of Emotional UX, and of the classic book, Web Redesign 2.0. On this episode number 191, Kelly will be revealing some of the most effective strategies for streamlining your user experience, including expert tips on usability testing, and building user personas. Stay tuned because this episode is going to give you the tools to really get inside your customers' heads.
Some of the biggest influencers and internet celebrities of the 21st century rose to fame via YouTube. While you may think that they happened to get lucky by being in the right place at the right time, there’s actually a lot of work that goes into a successful YouTube channel.
YouTube has a tremendous audience--it’s the second largest search engine after Google--but you need to be smart about how you create, optimize, and format your content if you want to go viral.
One man who lives and breathes YouTube is Derral Eves. Derral is the founder and CEO of Creatus and VidSummit, and one of the first people to be a YouTube-certified expert in audience growth. He’s also an top-tier video marketer, and has produced several viral video campaigns himself, including Squatty Potty’s pooping unicorn ad, which won a Webby Award.
This episode is packed with massive value for anyone who has ever uploaded a video to YouTube. Derral and I will be talking content, algorithms, recommendation engines, and plenty more fun stuff that will ensure you never have a YouTube fail again!
Every brand has a social media strategy. But which platforms should you focus on? Most businesses invest their time and money in the bigger networks - Facebook, Instagram, Twitter, YouTube, and so on. Having a presence on these sites is a given, but what if there were other sites that actually delivered a bigger impact and ROI? Brent Csutoras is a digital marketing consultant, futurist, top-tier speaker, and managing partner at Search Engine Journal. With over 13 years of experience in search engine optimization, he surely knows this stuff. Brent is also an expert in one of the more underrated social networks out there - reddit. Historically, reddit has been a notoriously difficult online platform for brands to navigate. But for those who are persistent and savvy enough to leverage it, the payoff can be huge. After all, reddit users are some of the most influential people on the web and often make or break viral content.
If you're looking to get an edge over your competitors online, this episode number 189 is going to be an exceptionally powerful one with tricks and advice you won't get anywhere else. If you've avoided reddit in the past, this is your chance to learn the ropes from someone who has found a proven strategy for success. And after you listen to this episode, I encourage you to listen to the previous interview I did with Brent all the way back in episode number 58, which is all about infographics and visual storytelling.
Digital publishing is difficult in the 21st century. The competition is tight and the industry is getting more and more saturated because of the internet’s open-source advantage. But one company that really stands out today is Digital Trends. In fact, it’s the largest independent tech publisher in the U.S. with over 30 million visitors per month. Here with me today is the co-founder of Digital Trends, Dan Gaul. On this Marketing Speak episode, Dan and I talk about Digital Trends’ humble beginnings and what sets it apart from the competition. Tune in for some of the best tips on how to maintain massive websites composed of hundreds of thousands of pages from creation down to promotion.
For years, you’ve probably heard people say that you should be using video in your marketing. It makes sense. After all, YouTube is the second largest search engine after Google. If you don’t have a YouTube strategy, you’re missing out on a ton of traffic and a massive opportunity to promote your brand. While creating video content is cheaper and easier than ever, it can still be intimidating if you’re unfamiliar with the medium or if you’re a perfectionist like me. If you’re ready to unlock the power of video marketing, keep reading because this episode is going to be a masterclass from a true expert. Sunny Lenarduzzi has been called a master marketer by Entrepreneur.com. She’s helped brands like Hootsuite develop winning social media and video strategies and she runs her highly successful YouTube channel, which has amassed over 260,000 followers and has been praised by Forbes. From scripting to why you need a loyal community of fans, Sunny will be revealing tried and tested techniques to help you leverage video to its maximum potential.
Podcasting is huge right now. Yet, many podcasters struggle to make money or generate leads from their podcasts. Some even have trouble building an audience or producing consistent, engaging content. If you’ve confronted any of these problems or thinking about dipping your toe into the world of podcasting, then you’ll want to know what my guest for this episode has to say. Like me, Nicole Holland was an early adopter of podcasting. She has now moved on to using her expertise to help others leverage podcasts to build their brands, generate leads and develop relationships with highly influential people in their niche. If you’re wondering about the tricky techniques people use to make money from podcasting, how to refine your content or how to get more readers, this episode is going to provide you with some incredible tips and strategies as Nicole and I have tried them firsthand.
Have you ever had a numerology reading? Are you superstitious about numbers? My guest is Blair Gorman, the Founder of Numerologist.com, one of the most popular and successful numerology sites on the web. You may be wondering what numerology has to do with marketing? Whether you swear by your destiny number or not, you can definitely learn some amazing lessons about digital marketing from this show. That’s because Numerologist.com is a powerful innovator in online marketing and has been for years. They are so innovative that at one time Google used them as a case study. Blair is often miles ahead of his competitors when it comes to embracing cutting-edge techniques. He’ll be talking about interactive Video Sales Letters or VSLs, augmented reality, virtual reality, social media, how to write killer copy and most importantly, how to incorporate it all into a marketing strategy that generates impressive growth. Number 185, which is this episode’s number, in numerology is all about professional success, material abundance and new beginnings. Keep tuned in because this episode might be your lucky number.
No one wants to wait around for a website to load. If you want customers to buy from you online, you need to give them what they want quickly. Google understands this better than anyone. That’s why they created AMP or Accelerated Mobile Pages. AMP is a technology that allows Google to serve up from its cache a trimmed down version of your mobile pages, thus massively reducing load times. Not surprisingly, using AMP can increase conversions and reduce bounce rates. In this episode, you’re going to get the low down on AMP from Google’s very own Developer Advocate, Ben Morrs. Ben and I will be deep diving into the technical aspects of AMP with plenty of insider tips on how to get the most out of it for your website. Ben will also be making his case for why nearly every website should implement AMP. He’ll be revealing the best way to get it up and running on WordPress. If you get any traffic at all via mobile, this episode is going to provide immense value. This is a rare opportunity to hear some best practices from someone with inside knowledge of how Google operates.
Google isn’t just one search engine. Google also operates a number of specialty search engines, one for news: Google News, one for images: Google Images, two for video: Google Video and YouTube, and many more. In this episode, we’re going to focus on optimizing two of these specialty engines, Google News and YouTube. One of your secret weapons for Google News optimization is press releases. If you think press releases aren’t news, I agree with you, yet for our guest, Greg Jarboe, he’s made plenty of money for his clients through the use of optimized press releases distributed via wire services such as Business Wire. Greg is President and Cofounder of SEO-PR, an award-winning content marketing agency and he’s the author of YouTube and Video Marketing. He’s also contributed to four other books including the YouTube Optimization section of my book, The Art of SEO. If you’re interested in boosting your visibility in Google News or on YouTube, there are plenty of practical advice to sink your teeth into.
When we plopped down in front of Netflix, we often forget how massive the video streaming revolution really was. It wasn’t long ago that TV watching was limited to whatever was being broadcast live over the air or on cable. If technology has taught us anything, it’s that change is the only constant. What will the next revolution in streaming video be and how can you capitalize on it? My guest for this episode is Damian Pelliccione. He is the Cofounder and CEO of Revry, which has been called the Netflix for LGBTQ shows. Revry focuses on content that has been overlooked by mainstream streaming services. Considering they have 21 million minutes streamed and reached over 50 million homes, it sounds like they’re crushing it. Damian is here to illuminate for us what marketers need to know about OTT and streaming, how to connect with Millennial and Gen Z audiences and the future of broadcast advertising and interactive content.
If you want to achieve long-term sustainable growth, then you need a system. Having been an SEO consultant for several decades, I can tell you that the same is true if you want to drive high-quality traffic to your website consistently. Creating a consistent income stream is one thing, but leveraging that income to attain access to your dream life is another thing entirely. Joe Fier and Matt Wolfe are the Founders of Evergreen Profits. They are the authors of The Evergreen Traffic Playbook, which draws on interviews with hundreds of online marketing experts and dissects their strategies and tactics to provide a roadmap to evergreen traffic. Joe and Matt not only advise their clients on growing their businesses, they also teach them how to create a balance in their lives and achieve more while working less. On this episode, we’ll not only be talking about systems and strategies for growth, we’ll also be considering how you can optimize your life to ensure you achieve all your goals no matter how ambitious they may be.
Conversion is something we all want more of yet increasing your conversions can be tricky. There’s no magic bullet. No one size fits all solution to the conversion problem. One man who knows conversion optimization inside and out is Khalid Saleh. He’s the author of Conversion Optimization published by O’Reilly. Khalid is also Cofounder and CEO of Invesp, a company that has conversion optimized such brands as eBay and the Discovery Channel. If Khalid’s name seems familiar, it may be because he’s been on the show before, specifically episode number 44. On this episode, Khalid and I will be getting into the nitty-gritty of conversion rate optimization or CRO from A/B testing to conversion audits, copywriting and more. Even if you think you’re doing everything right and your conversion rate is amazing, I guarantee you’re going to learn some valuable stuff. This conversation is packed with practical advice that will help even the most advanced marketers win more conversions.
It’s a strange world we live in where it’s considered inappropriate to call without texting first. Isn’t placing unannounced calls exactly what phones are for? I remember the days where I could call my friends or even prospects out of the blue and it was totally fine. Regardless, the phone is often still your first touch point with prospects and their first impression of you. No one knows better how to capitalize on the opportunity of the inbound phone call than Jill Nelson. Jill is the Founder and CEO of Ruby Receptionists and my guest for this episode. She is an award-winning businesswoman who started Ruby in 2003 and had scaled it to a thriving company with over 500 staff achieving double-digit growth every year since its inception. She offers virtual receptionist services to business owners and so far, her army of 400 receptionists have answered 50 million phone calls. If you care about customer experience, then you’ll absolutely want to hear what Jill has to say in this wide-ranging conversation. She reveals her secrets to mastering the prospect’s first impression, how to wow customers and her secrets to the perfect phone script.
Owning a portfolio of over 100 revenue-generating websites may sound impressive, but it can be more pain than it’s worth, especially if you put your trust in the wrong partners. There are so many details, financing options, manageability, scalability, performance metrics, valuation, negotiation and due diligence. Googling for the answers is not going to cut it. Doing adequate or even deep due diligence is the linchpin. My guest for this episode knows that better than anyone. At one point, Tom Shieh owned a portfolio of over 100 websites. He was making bank so much in fact that he was able to travel the world in Tony Robbins Elite Platinum Partnership, which is a six-figure investment per year. That’s where I first met Tom, by the way. Since then, Tom has lost nearly all of those 100 websites in an elaborate swindle.
These days, Tom owns and operates Crimcheck, a company that does criminal background checks of potential hires and potential business partners. If you ever plan on building a portfolio of multiple websites, buying a business or website, going into business with anyone or selling your business for that matter, this episode is a must read. If all you get out of this episode is Tom’s due diligence checklist, you will save yourself a fortune. Also, make sure you check out my interview with Ken Courtright, cofounder of Income Store for more amazing tips on building up a portfolio of revenue generating websites to the tune of eight figures.
Have you ever dreamed of becoming a household name? What about a bestselling author or the number one expert in your field? Or are you simply looking to take your business to the next level? Whatever your ultimate goals in business and life are, it all starts with building relationships, not just any relationships but authentic relationships that will attract people to you and bring clients, profits, and notability. My guest for this episode used this exact strategy to go from a $42,000 a year salary to now running a multi-seven-figure business. Her name is Selena Soo. She's helped many dozens of clients crack the publicity code, connecting with powerful influencers, building fan bases, and forging lasting relationships with people that matter in their industry. What Selena does is much more than your average PR agency. In a world where having a social media strategy is no longer enough, her insights will help you understand what sets truly remarkable people apart from everyone else and how to attract and build influence in the real world.
Public Relations is a necessity for any growing business. When budgets are tight and there are other more urgent costs, hiring a glitzy PR firm can seem extravagant. The fact of the matter is most businesses probably already have all the tools they need internally to run their own PR strategy. This isn’t something I’m just making up. It’s the premise of a new book co-authored by Cameron Herold called Free PR. On this episode, I’ll be talking to Cameron about how he has helped thousands of businesses exploit free media opportunities and ditch expensive PR agencies. If you’re familiar with Cameron’s work, then you’ll understand that he knows what he’s talking about. By age 35, Cameron had created two $100 million companies. By age 42, he had taken 1-800-GOT-JUNK? from a $2 million company to $106 million company. You’ll also be learning a ton from Cameron in this episode about how to scale your own business. If you’ve always been curious about how the media works, wondered how you can get coverage and top tier publications and even how to land high-profile television appearances, all for free, this episode is going to deliver massive value to you and your organization.
If you run a business, you know that branding is more than just creating a logo. When done right, a brand represents your principles, it stimulates loyalty and aspiration in your customers, and adds value in the marketplace. Above all, a brand is a promise. Many of you know that I'm a big proponent of branding done properly, yet this is only the third episode of Marketing Speak that we've ever done on this topic. My guest for this episode Re Perez, a leading branding expert and the founder of BRANDING FOR THE PEOPLE, an agency that helps entrepreneurs and small businesses leverage the power of Fortune 500 branding techniques. In this episode, Re will be a guide on our deep dive into the nuts and bolts of an effective brand strategy, from type faces and signifiers of luxury to integrating your brand into your company culture. You're about to gain an education in how some of the most influential companies in the world use branding to engage and inspire.
We live in a digital world, but real relationships are still the bedrock of any serious business. Meeting the right people involves more than just turning up to the usual networking events. It's an art form. Forget elevator pitches and business cards. If you want to intentionally grow your network to open doors and get more clients and revenue, you need a strategy. My guest on this episode is John Corcoran. John understands the true power of relationship building and he’s guided many small business owners and entrepreneurs in leveraging their network to grow their businesses and achieve success. John began his career as a writer in the Clinton White House. He's the founder of SmartBusinessRevolution.com, and the co-founder of Rise25. He'll be explaining how to level up your networking and connect with highly valuable people who can open the door to bigger profits, industry recognition, and untold opportunity. As the saying goes, it's not what you know, it's who you know.
Imagine buying a failing company for $2 and not just turning around in a couple months, but growing it to the point where you have offices in San Francisco, LA, and New York, and an impressive client list that includes companies like Lift, Intuit, and more. That's the remarkable story of Single Grain, the agency owned by my guest, Eric Siu. Eric is an SEO consultant and entrepreneur who's developed growth strategies for dozens of noted brands. He also cohosts the Marketing School podcast with Neil Patel who has also been on the show. Eric is the creator of ClickFlow, a CDN or proxy server for SEO. It's an unusual idea and actually similar to Gravity Stream, an optimization platform that I had developed way back in 2003 and got sold with my agency, Netconcepts, in 2010. In this interview, we'll be talking about the secret behind creating a more powerful connection with your customers, how to harness multichannel marketing, and the process behind turning your website into an evergreen traffic machine. Since Eric is a prominent speaker and podcaster, he'll also be providing some valuable tips on creating a personal brand and building an audience for your podcast.
The great wave of automation is coming, whether you like it or not. Eventually, all of our jobs are going to be replaced by AIs and robots. In the meantime, you have an opportunity to leverage automation throughout your business and in your marketing. You have two options - ignore automation at your peril or embrace the opportunity and adapt quickly. My guest hasn't just embraced marketing automation, he's made it his business to help others use automation to their advantage. I'm talking about Brad Martineau, Cofounder and CEO of SixthDivision. You'll be getting some real insight into how to incorporate automation into your marketing strategy and even your overall business strategy. You'll also be getting some power tips on using Infusionsoft and how to build an effective customer journey that gets results. If you're serious about leveling up your business, stick around as Brad reveals the secrets to doing automation right.
If there's one thing we could all use more of, its leads. Not just any leads, mind you, I'm talking about quality leads, qualified leads who know exactly what's up and understand the value of your offer. If there's one man who has turned lead generation into a science, it's Tom Poland. He even has a name for it, Leadsology. If you're skeptical, remember that Tom has founded and sold many multimillion dollar businesses himself. He even wrote a book where he explains how to do it. If you're looking to crack the code on lead generation for your business, then you want to hear what Tom has to say. This episode is all about the nuts and bolts of attracting and qualifying leads, and more importantly, how to create replicable, delegatable processes that work; in other words, a scientific approach to lead generation. Keep listening because it's time to stop messing about with random marketing experiments and create a system for bringing the right people straight to your sales page.
If you run an online business, you know that it can be tough to keep the revenue flowing. There's so much competition out there these days, you've got to stay ahead of the curve. That's exactly what today's guest serial entrepreneur Ken Courtright does so well. His company, Income Store, operates about a thousand revenue-generating websites, and the portfolio expands every year. The company has been in the Inc. 5000 list for the past four years consecutively, which is no small feat. Ken has not only achieved success, he's systematized it. Stay tuned to learn his secret formula for massive growth and scaling online success. This episode is absolutely a must-listen for anyone interested in online marketing or entrepreneurship. Get ready for some truly game-changing insights.
People don't usually mention hip-hop and SEO in the same breath. My guest is not only an entrepreneur, digital marketer and SEO engineer but also an independent musician who began his career as a hip-hop artist. He's also been able to leverage his skills as a rapper to become an innovative and original speaker at marketing conferences around the world. Mike King is the Founder of digital marketing agency iPullRank. He's a veteran of multinational agencies like Publicis Modem and Razorfish. He's also the proud new owner of UndergroundHipHop.com, a highly respected twenty-year-old music blog. On this episode, we will be geeking out on SEO covering everything from Latent Semantic indexing or LSI to Markov models to term frequency and more. Also, you will want to read all the way to the end of this episode as Mike will be revealing some of his favorite SEO resources.
It's no secret that podcasting has gone mainstream in the last few years, but there's a difference between running a podcast out of your garage and using it as a springboard for success. Our guest did exactly that. On this episode, I'll be talking to Jeremy Slate. You probably know him from the Create Your Own Life Podcast which was so wildly successful that he now teaches others how to leverage podcast appearances to massive effect. If you're interested in how to craft a media strategy that gets your message in front of the people that need to hear it, stick around because we'll be covering everything from how to get more podcast appearances to the value of media training to getting published in the mainstream media.
In this episode, we are going to peel back the curtain on marketing agencies, learning about how they handle scope creep, attribution and misattribution of their efforts, setting and resetting client expectations, retainers, performance-based pricing, leading and lagging metrics, dashboards, negative keywords, and a lot more. Our guest is Ken Jurina. He founded his company, Top Draw, in 1993. In the early days, Top Draw was a humble graphic design agency and he was the sole employee. When he realized he was going to face some pretty stiff competition in the graphic design space, he knew he needed to differentiate himself. That is when he recognized that the internet represented a massive opportunity to grow his business. Fast forward 25 years, Top Draw is now a fully integrated digital marketing agency with dozens of employees and an impressive client list. These days, Ken is focused on business development and SEO which he has had the foresight to realize would give him a massive advantage over its competitors back in the ‘90s. Ken was also Co-Founder and Co-Chair of the Canadian Search Engine Marketing Professional Organization which establishes and promotes ethical internet marketing practices and guidelines in Canada. If you are in the mood for a masterclass, keep reading because you are about to hear some tips and secrets drawn from years of blood, sweat, and tears.
Markets move quickly and they're full of unexpected surprises. If you run a business, you have to be resilient. You have to keep up with new technology and emerging trends so you don't get left behind by your competitors. My guest for this episode is Jeremy Goldman. He is someone who's thought deeply about how to future-proof a business. He's the author of the books, Getting to Like and Going Social. He's the founder of the Firebrand Group and co-host of the Futureproof podcast. Our conversation is all about the next big thing. If you're curious about innovations like augmented reality, drones, AI, and cryptocurrency, and how they can help your business, stick around because we're about to take a wild ride into the future.
Split testing is typically a term bandied about in the CRO world, not the SEO world. In this episode, you're going to learn how to split test SEO. Running tests in parallel is not something that's easily done with SEO. There are plenty of reasons for that. Each page has its own link profile, making it hard to do head-to-head comparisons, not to mention, you don't want to create duplicate content. The copy on the pages need to be different, too. Nevertheless, there are workarounds which you are about to learn about. My guest is Will Critchlow. He's the CEO of Distilled, a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York, and Seattle, hosts the SearchLove Conference series in the US and UK, produces the popular online training platform, DistilledU, and runs the SEO testing platform, DistilledODN. Will, welcome to the show.
China is a hot topic in the business world right now. It seems like everyone is looking East, but how many of us in the Western world really understand the nuances of the Chinese market? There are so many issues to consider - from censorship and government regulation to the wild world of Chinese influencers. The right advice can really make or break your success. If you're currently doing business in China or you're considering it in the near future, then you'll want to hear what my guest for this episode has to say. Nicolas Chu is truly a global citizen. He's the founder and CEO of Sinorbis, a digital marketing firm that specializes in helping Western companies access the Chinese market. He's also managing director of Sydney-based consulting firm, Altpure, an author, an international speaker, and an ex-lecturer in business at the Diderot University of Paris. Whether you're looking for advice on digital marketing in China or you're simply curious about the opportunities on the other side of the great firewall, tune in as Nicholas shares some critical advice on achieving success in this lucrative but complex environment.
I'm stoked to have the Founding Developer of WordPress, Matt Mullenweg, on this episode. WordPress powers 30% of websites on the internet. WordPress isn’t just a blog software. It isn’t just a content management system or CMS. It’s an entire ecosystem and one that’s founded on the philosophy of open-source. If you come back through my blog posts and articles, you’ll see that I have been an advocate for WordPress since it was founded in 2003. It powers a great many of my sites to this day. To be a part of something that has touched so many people is an achievement in it itself. Matt is also an entrepreneur and the Founder of Automattic, who you may know as the creators of WooCommerce, VaultPress, Akismet, Gravatar and more. Any business would be proud of that staple of products, but Matt is not motivated purely by profit. He is a passionate advocate of open-source software and his work is informed by a unique personal philosophy that is more about making the web and the world a better place. If you love WordPress as I do, you are in luck. You are about to hear from the WordPress founder himself. Get ready for some amazing WordPress power tips and secrets.
In SEO, the Google Algorithm is king. If your site winds up on the wrong end of a Google Algorithm update, watch out. You could see your rankings, traffic and revenue plummet. You may have been hit with a Google penalty. Like me, my guest on this episode number 162 has spent years studying Google’s updates and helping her clients stay on Google’s good side. Marie Haynes is a Search Marketing Consultant and expert on Google penalties. She has written extensively on Google’s site quality guidelines and major Google updates like Panda, Penguin and Medic. She also runs a searchable database of bad links on her website. While Google updates are unpredictable, there are plenty of things you can do to minimize your risk of being affected by an update. Stay tuned as we reveal tips and best practice techniques for avoiding the wrath of Google.
I saw the movie A Star is Born, which stars Lady Gaga and all I can say is, “Wow.” Not only is she an amazing singer, but she is also an amazing actress. One thing you may not know about her though is she is also world-class at customer loyalty, which is the topic of this episode. Our guest is Jackie Huba. She has published three books on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. Another one of Jackie’s books is Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce. Jackie is a master at drawing profound insights from unexpected places and an expert in participatory marketing and cultivating word of mouth. She even coined the term customer evangelism. She is a sought-after keynote speaker and works with companies like Whirlpool, Dell and Kraft. I got to know Jackie well-over a decade ago back when we were both speaking for the American Marketing Association. She was also on the MarketingProfs Telesummit on Buzz Marketing that I have put together way back in 2006. I'm beyond excited to have her on the show. Get ready to dive deep into customer loyalty and help turn your customers into fanatics just like Lady Gaga does.
If you're a Marketing Speak regular, then you know I'm a real uber-geek when it comes to technical SEO. That's why I love so much matching wits with a fellow SEO tech geek such as Barry Adams in this episode number 160. Barry is the founder of Polemic Digital, a UK-based SEO agency that focuses on eCommerce and news websites. He's also a speaker, writer, and the coach chief editor of the European marketing blog, State of Digital. Barry and I will be getting down and dirty on technical SEO. Stick around for plenty of cutting-edge tips on how to tweak your website and improve your rankings. This is a transatlantic meeting of the SEO minds that is not to be missed.
Our guest for this episode is known for meatball sundaes, purple cows, and unleashing idea viruses. He's written books on these very topics. I'm not talking about a mad scientist or a performance artist. I'm talking about the legendary author, entrepreneur, and teacher, Seth Godin. Seth Godin's reputation precedes him. I can't tell you how excited and honored I am to have had the opportunity to interview him. He's one of the true godfathers of marketing. Seth is a master at cutting through the noise and cutting right to the core of the matter. His provocative ideas have garnered him much attention, but they have also deeply reshaped the way we think about marketing. Seth is the author of nineteen bestselling books, including his book, This Is Marketing. He's not just a prolific author; he's also a prolific blogger and runs an awesome podcast, Akimbo. His quote adorns the back cover of my book, The Art of SEO. It meant a lot to me to have the endorsement of someone who is a marketing hero to me. Stay tuned as we go deep and philosophical about marketing and some other mind-blowing topics.
Have you ever considered buying a website? Buying instead of building can be a big shortcut to online success. It could even be a passive income stream for you. How do you make sure that site is not a dud? My guest on this episode number 158 is serial entrepreneur, Chuck Mullins, who built his first profitable website way back in 1996. Since then, Chuck has bought and sold many online businesses and has a keen eye for a good deal. Chuck’s advice is highly sought after by both investors and sellers. He speaks at events around the world and in fact, that’s how I met him as we were both regular speakers at Affiliate Summit. I’m really excited to have Chuck on the show to share his wisdom. If you’re interested in buying or selling websites or perhaps even treating them like assets and portfolio, this episode is going to be a real treat.
98% of the time when I'm asked to speak on stage about SEO, I'm not allowed to sell from stage. Yet my whole reason for being there is to generate leads that will eventually turn into SEO consulting gigs, so you can imagine the dilemma. I need some tools, techniques, and tips that will help me to be more effective at generating the leads without seeming to be salesy from the stage because otherwise I won't get invited back. Enter Speaking Empire, I took some training from them, specifically Dave VanHoose and Dustin Mathews. Dave Vanhoose is an author, world-renowned speak to sell trainer, financial freedom developer, and combines the world of entertainment and speaking with a patented system called presentainer. He talks about education-based marketing and the importance of storytelling, and shares some cool tips and techniques on how to give your product away in a powerful way.
Would you like to learn how to encourage word-of-mouth systematically? If so, you're in the right place. This is episode number 156. Our guest is Jay Baer. Jay's been on the show already on Episode 78. We talked about Hug Your Haters. His latest book is called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. He is also a seventh-generation entrepreneur, a bestselling author of six books and the founder of five multimillion-dollar companies. Jay is President of the global marketing consultancy, Convince & Convert, a Hall of Fame Keynote Speaker and Cohost of the Social Pros Podcast.
YouTube is the second most popular search engine after Google. If you’re advertising anywhere online and you’re not advertising on YouTube, you are missing the boat. This episode number 155 is a deep dive into YouTube Advertising best practices. Our guest on this episode is Tom Breeze. We’ve covered this topic before. All the way back in Episode 32, we had Tommie Powers also known as Tommie Traffic talking about how he built an eight-figure empire off of YouTube advertising. It’s a great episode.
In this episode with Tom Breeze, who is an agency owner that specializes in YouTube advertising, it’s a wholly different perspective and I think you’re going to enjoy it. Tom Breeze is the Founder and CEO of Viewability, which specialized in YouTube advertising and boasts an impressive client list of international personal and corporate brands. With a pay for performance financial model, Viewability and partners are now the world’s largest performance-based YouTube advertising company. Tom is also a speaker, author and consultant teaching businesses around the world how to advertise successfully on YouTube.
Link development is one of the most overlooked ingredients of a successful SEO campaign. However, acquiring high quality, relevant links is a key part of an SEO strategy. Website owners can place all the keywords they wish on their content and develop a search-engine friendly navigation scheme, but without a smart link development campaign, search engine visibility is short term. Julie Joyce, owner of the link building agency Link Fish Media, delves into the subject of link development and link building, touching on topics like link earning, link baiting, link analysis, and some of metrics and measurement for success. She also shares some of her favorite tools for link analysis and research.
Do you want to learn how to create a seven-figure launch strategy for your online course, membership site, Software as a Service, book, product or service? If so, then this episode number 153 is for you. This episode’s guest is Andrew Fox, also known as Foxy. Andrew is a serial entrepreneur and supercar addict who had sold over $7 million of information software and membership products. His latest venture, Hyper Funnel Formula, teaches people the A to Z Blueprint that he has used for many years to create all of his success.
This is episode number 152. It’s all about getting PR through podcast appearances. Our guest is Jessica Rhodes. She's the Founder of Interview Connections, a guest booking agency for podcasters and guest experts. Jessica started podcasting in 2014 with the launch of Rock the Podcast. She also co-hosts the Podcast Producers and Womensplaining. Jessica is the author of Interview Connections: How to #ROCKTHEPODCAST from Both Sides of the Mic, and she's been a featured speaker at Podcast Movement, Podfest and Dream Business Academy.
In this episode number 151, you are going to learn how to productize and systematize your business. We are going to achieve scale through marketing optimization and simplification. Our guest isGreg Hickman. He is a marketing funnel strategist and the Founder of System.ly.A marketing automation consultancy working primarily with service providers, consultants, and coaches to productize their services and systematize their delivery. He has helped implement systems for businesses such as Entrepreneur on Fire, John Loomer, Chris Docker and Nerd Fitness. Greg is a blogger, podcaster, speaker, and his work has been featured on the Huffington Post, Copyblogger, Social Media Examiner, Business.com and more.
The words you use in your marketing and in your customer communications matter. You need to use the words that connect to the experiences that your customers and prospects want to have. You need to understand the path that these users take as they are navigating your website to get to the outcomes they are after. There is a science to identifying and optimizing these paths. It's called Top TasksManagement. You're about to learn all about this and more in this episode number 150. If you care about customer experience, then you are in for a treat. Our guest is Gerry McGovern. He's the Founder and CEO of Customer Care Words. Gerry helps large organizations deliver a better digital customer experience. His commercial clients include Microsoft, Dropbox, Cisco, VMware and IBM. He's also consulted with the US, UK, EU, Dutch, Canadian, Norwegian and Irish governments. A highly regarded speaker, he has spoken on digital customer experience in 35 countries. He's also written six books on digital customer experience. His latest is called Transform: A Rebel’s Guide for Digital Transformation.
As Facebook continues to change its algorithm, finding the right Facebook advertising strategy to beat its fluctuating system can be challenging. Dennis Yu, Chief Technology Officer of BlitzMetrics, talks about what works and what doesn’t in Facebook advertising. He shares some inside scoop even from when Facebook was still targeting college students back in 2007 up to now as it expanded and became one of the most used social media website to date. He imparts some wisdom coming from someone who has seen it all. Taking down each of their own processes, budding Facebook advertisers will find some interesting advice and tips on how to build their own Facebook ads as well as some of the checkpoints to go through, covering topics from lighthouse clients to choosing the right business objectives. Dennis says optimizing your Facebook ads for the right conversions will be smarter and better.
In this episode number 148, you’re going to learn how to leverage the power of podcasting to build authority, network with influencers, generate more leads and acquire new customers. Our guest is Yann Ilunga. Yann is a podcasting consultant, host of four podcasts including the popular entrepreneurial show, 360 Entrepreneur Podcast. He’s the Founder of the world’s largest virtual summit for podcasters, the Podcast Success Summit.
Growth hacking, it's one of those buzzwords that you love to hate. Essentially, I think of it as marketing but with no budget. Maybe I'm going to get corrected for my misconceptions, but maybe not. We'll see. Our guest is infamous growth hacker, Vin Clancy. He went from being on welfare in the UK to launching two online magazines that got over twenty million-page views in their first two years with zero ad spend. He has since then won Best Speaker at South by Southwest V2V for his growth hacking talk. Finished a 100-day world tour, made six figures on his debut, Growth Hacking book, created one of the biggest marketing communities on Facebook and moved to LA where he teaches companies how to rapidly grow audiences and businesses.
There are millions of consultants, coaches and professional service owners who love their work and yet they struggle. All they want is a consistent flow of great clients and yet that alludes them. There is a solution. It’s a simple, repeatable client-getting system that best fits you and your strengths. Our guest who will teach this to you is Dov Gordon. Dov is the Founder of The Alchemist Entrepreneur. He’s an expert at helping companies attain a consistent flow of their ideal clients.
Sometimes it's complex to fix something once you took one step into the wrong direction. With technical SEO, one wrong move could cost a lot and get a lot of your work down the drain. SEO expert Bartosz Góralewicz has been helping clients avoid that mistake since 2011 when he founded Elephate with his friend, Wojciech Mazur. Together, they’ve been assisting clients with SEO and content marketing services by helping them understand their market and competitors, making the best data-driven decision, and providing a better value for users and search engines. Bartosz specifically tackled the key problem of JavaScript SEO or JavaScript in general and some potential issues when you start using JavaScript. He also touches on biohacking, mobile-first indexing, pre-rendering, Chrome 59 which is the first headless Chrome, and many other stuff you should check into if you want to get ahead in the SEO game.
Here to explore the fascinating complexity of SEO with me is John Doherty, the founder of Credo, which makes it easy to find a great SEO or marketer. John has helped over 1500 business find a quality digital marketing provider, and has also personally consulted on SEO with some of the largest websites online, including Zillow. While we usually deal with smaller websites, this episode will dive deep into technical SEO for large websites of a million pages or more.
The rate of available technology gets faster and faster as time goes on. In fact, in as little as 30 years, we may reach the point of singularity, when computers and technology are so much smarter than us that all of the known laws of evolution break down. Whether you find this fascinating or frightening, you’ll love this conversation with Eric Enge. While we’ll dig into the possibilities for the future, we’ll also explore what these mean for us today, and how we can stay on top of SEO and organic Google rankings.
Find Out More About Eric Here: Eric Enge at Stone Temple
@stonetemple on Twitter
Eric Enge on LinkedIn
Eric Enge on YouTube
Stone Temple Consulting
eenge@stonetemple.com
In This Episode: * [01:04] - Stephan and Eric talk about how long they’ve known each other, and how they first met. * [03:26] - What comes to Rand’s mind as something that isn’t common knowledge, or about which there’s a lot of misinformation? * [07:54] - Stephan and Eric take a moment to differentiate machine learning versus AI for listeners who may not be familiar with the terms. * [11:27] - AI doesn’t necessarily mean “artificial intelligence,” Stephan explains. * [14:16] - The rate of adoption is increasing in the same way as the rate of the available technology, we learn. * [16:04] - Does Eric think that SEO will be a very different ballgame in five years? * [18:51] - Eric explains that Hummingbird was Google’s first foray into understanding natural language, and explains RankBrain and what it does. * [25:35] - We hear about Eric’s studies to analyze the before-and-after results of RankBrain. * [29:49] - Stephan and Eric talk about why it’s difficult for Google to deal with queries that it’s never seen before. * [31:06] - Eric talks about some other studies he’s done analyzing various aspects of Google. * [35:21] - How does this study differ from other studies on the same subject of featured snippets? * [40:15] - We hear about why Google invests so much energy into featured snippets. * [42:36] - Eric discusses his in-depth Digital Personal Assistant study and reveals that Google was the smartest. * [46:27] - Voice search is part of voice, Eric explains, but there are also voice commands that aren’t searches. * [50:30] - Eric talks about a set of steps that you can go through to get featured snippets. * [52:29] - We switch topics completely, with Eric explaining how he went from multiple lead-gen businesses to running an agency. * [55:16] - Is Eric able to work on the sites he’s been talking about, or is he too busy speaking at conferences and writing? * [57:57] - Eric talks about how he balances his time at work, and how his management team functions in that process. * [59:56] - Does Eric have any assessments that he uses when he’s onboarding or considering people? * [65:50] - Eric lists the ways that listeners can learn more or get in touch with him.
Links and Resources: * Eric Enge at Stone Temple * @stonetemple on Twitter * Eric Enge on LinkedIn * Eric Enge on YouTube * Stone Temple Consulting * eenge@stonetemple.com * The Art of SEO by Eric Enge, Stephan Spencer, et al. * Rand Fishkin * Jessie Stricchiola * The Law of Accelerated Returns * Hummingbird * RankBrain * How to Earn Google Featured Snippets for Mobile: Large-scale Study from SEMrush * STAT Search Analytics Whitepaper: How to Get More Featured Snippets * Digital Personal Assistant study from Stone Temple * Your Personal AI by John Smart * StrengthsFinder * 7Geese * DISC Profile * Values Determination * Fascinate Test * Kolbe Index
Given my client list, I operate strictly in the realm of white hat SEO. And it works incredibly well, with fantastic ROI. That said, black hat and grey hat SEOs have incredibly interesting and often valuable insights to share. Matt Diggity points out that whether you’re white hat, grey hat, or black hat is all in the eye of the beholder. Today, Matt and Stephan share their thoughts on the debate between white hats and black hats in the SEO industry.
Find Out More About Matt Here: Diggity Marketing
@mattdiggityseo on Twitter
Matt Diggity on YouTube
Matt Diggity on LinkedIn
In This Episode: * [01:01] - The conversation starts off in an unusual way: with a discussion of Matt’s last name. “Diggity” is a pen name, he explains, and talks about where he came up with it. * [02:45] - Matt talks about how he got to know Alex Becker. * [04:05] - We learn that Matt considers white hat, black hat, and grey hat to be all in the eye of the beholder. He also describes his history in black hat, grey hat, and white hat SEO. * [07:41] - Is Matt considered a super-affiliate? * [11:21] - Matt talks about whether he still does spun content. He then walks listeners through what spun content is and how it works. * [13:31] - We learn about what works (and doesn’t work) with PBNs, as well as what PBNs are. * [18:38] - Matt explains what dropcatch is. * [21:41] - We hear Matt’s thoughts on not changing all the Whois information at once. * [23:31] - How big of a team does Matt have on the grey hat side? * [24:58] - Matt talks about what he does if a network or important site gets taken down, and explores the disavow process. * [29:58] - We hear more about Matt’s use of Pitchbox. * [33:48] - Matt has only had one manual action in his life, but tells the story of someone else who has always been able to recover from manual penalties. * [35:25] - What does Matt do when he’s trying to get a high-trust link? * [39:59] - Matt and Stephan share their thoughts on the debate between white hats and black hats in the SEO industry. * [43:04] - Matt defines negative SEO and talks about how it functions. * [47:54] - There’s a lot of bad stuff that goes on, Matt points out, and is hesitant to go into details in case some unscrupulous listeners might get bad ideas. * [49:03] - What are the techniques Matt uses for obscuring his footprint to Google? * [52:14] - Matt asserts that PBNs make a lot of sense in the beginning of a website. * [53:57] - Where can people learn more about Matt, or learn from him?
Links and Resources: * Diggity Marketing * @mattdiggityseo on Twitter * Matt Diggity on YouTube * Matt Diggity on LinkedIn * Affiliate Lab * LeadSpring * Authority Builders Co. * Chiang Mai SEO Conference * The Lab * The Search Initiative * Alex Becker * Ed Dale * Zac Johnson on Marketing Speak * John Chow on Marketing Speak * Affiliate World Asia * Greg Davis on Marketing Speak * PBNs * Drop catching * SnapNames * DomainTools * Pitchbox * GMass * Link Research Tools
Today’s guest is Mikael Yang, the cofounder and CEO of ManyChat. This is the leading Messenger marketing platform, with over 250,000 businesses in over 200 countries using its services. (I’m proud to add that I’m one of its happy users, as well.) Mikael will take a deep dive into marketing through Facebook Messenger. He’ll explain why it’s such a valuable marketing avenue and how best to take advantage of this opportunity to streamline communication with customers.
Find Out More About Mikael Here: Mikael Yang on LinkedIn
Mikael Yang on Facebook
@mikedyang on Twitter
ManyChat
In This Episode: * [01:25] - What is it about the Messenger platform that makes it so ideal for marketing? * [06:52] - Email as an industry is still growing despite all the negative decisions on how the system would work, Mikael points out. * [07:31] - Mikael talks about why we aren’t seeing the same sort of marketing on WhatsApp as on Messenger. * [09:39] - We learn about why Messenger is a better marketing platform than SMS or texting. * [12:22] - What are some best practices, and some mistakes to avoid, if you want to scale and automate Messenger marketing? * [14:38] - Mikael talks about what he would say to naysayers who would say that Messenger will close down in a matter of time. * [16:55] - We hear about why SnapChat is struggling when Messenger isn’t having any of those sorts of problems. * [19:29] - Mikael circles back to talking about Messenger marketing best practices. * [21:21] - What are some of the big mistakes that Mikael sees with people who are using ManyChat? * [26:21] - Stephan remembers hearing from DigitalMarketer in 2016 about their uses of ManyChat. * [28:22] - How did Mikael end up creating ManyChat? * [31:33] - Mikael talks about what, exactly, a “bot” is in terms of his industry (as opposed to SEO, for example). * [33:18] - We hear about why someone might want to create a bot for their Facebook page rather than having a team of people manning it 24/7. * [36:54] - Mikael talks more about referral programs. * [39:47] - We learn more about how Mikael is integrating AI, or artificial intelligence, into the ManyChat platform. * [42:42] - Are there any cool AI things coming up on Mikael’s roadmap? * [46:41] - Mikael talks about what the differentiator is that would push a marketer to explore using Facebook Messenger with ManyChat. * [48:57] - Where can people go to try out ManyChat?
Links and Resources: * Mikael Yang on LinkedIn * Mikael Yang on Facebook * @mikedyang on Twitter * ManyChat * Facebook Messenger * WhatsApp * SnapChat * DigitalMarketer * Frank Kern * Roland Frasier on Marketing Speak * Molly Pittman on Marketing Speak * Telegram * Xiaoice
Whether you have a website or landing page or are about to build one, now is the best time to start optimizing for conversions. Data scientist and conversion rate expert Brian Massey is here to talk about the latest tools and methods to turn your landing page into a money making machine. Thanks to new tools, apps, and computing power, there is no excuse not to optimize your website. These tools can help you truly understand the user experience and how to get the outcomes that you desire. We talk about new tools, smart tactics, and how data driven design is the future of digital marketing.
Find Out More About Brian Here: Conversion Sciences
Brian Massey on LinkedIn
@bmassey on Twitter
Brian Massey on Facebook
Your Customer Creation Equation
In This Episode: * [01:29] How Brian began in the conversion world. He is a computer programmer by training, but he was drawn to sales. * [02:06] He got involved with semiconductor sales after college. He then moved to coding and started his own business in the 90s. * [02:33] This was a time when he worked with Internet graphics with a dial-up connection. * [02:47] He then started using his own analytics package to help companies build out their lead generation platforms. * [03:06] In 2006, Brian saw the Wizard Academy presentation. For him, this put language to conversion optimization. * [03:45] With Brian's varied background as a computer programmer, corporate salesperson, corporate marketer, and entrepreneur, he knew being a conversion scientist was right for him. * [04:07] Why Brian wears the lab coat? He has always been a science geek and loved Bill Nye the Science Guy. * [04:40] He wanted to introduce some kitsch and some camp. Introducing science into his work added fun. * [05:27] How we need to stand out and be remarkable in the real world and the online world.work makes it fun. * [05:54] The worst mistake happening these days with conversion optimization. Moore's law of doubling transistors every year. We have amazing tools from the cloud to mobile. It's easier now than ever to test. * [07:50] When data was hard to collect in was expensive. Then assumptions had to be made. * [08:20] Now data can be discovered for A/B testing to usability. * [08:48] People who are still using the old “Mad Men” design process are in trouble. * [09:35] How agencies have the option of creating data based designs based on real user based data and tool sets. * [10:11] A well executed strategy for using your data. * [10:35] A Landing page example. The page needs to keep the promise that was made and get the visitor to do something. * [11:24] At the beginning, we might take a guess. Then we can look at popular email subject lines, PPC ads, and data that has been converting. * [12:39] Also check out mobile visitors click to call. * [12:50] The copywriter needs to understand the visitors and build the personas and get the message right. * [13:08] Run your images and headlines through something like Usabilityhub. * [14:23] Use eye tracking studies like Sticky.ai to make sure that your users are actually looking at what you want them to look at. * [15:06] You can also use heat map reports and watch session recordings. Also run analytics and implement A/B traffic testing. * [16:01] Brian uses these interim tools because they have six months to deliver. They do free unlimited user testing. * [16:51] At first, look at other sources of data that aren't part of the landing page. Then move on to monitoring data on the landing page. * [17:02] Usability tools like Helio are great for mockups. * [17:14] You can do a five-minute test, a quick test, or a question test. These services provide the panels. It's not as good as A/B testing, but it will provide data. * [18:42] UserTesting.com is also an amazing tool. * [19:20] Once you have your first idea then you can turn to Crazy Egg for heat map reports or inspectlet for session recordings or even Hotjar. * [19:55] Run Adobe Analytics or Google Analytics underneath the site. * [19:58] Then you can pick up Visual Website Optimizer or Optimizely or Omniconvert or convert.com or Google Optimize. * [20:31] Sticky.ai uses the camera to see how people are interacting with your web pages. * [22:29] With modern tools you can see what information spikes when people are watching your video. This gives you cues as to whether you should place the information on the top or not. * [23:22] Facebook can also bring people to ads that are very much like your prospects and customers. You can also see which images and words get clicked through the most. * [24:08] This data can eliminate poor options. * [26:03] Optimizing a website and mobile versus desktop. Get data from a landing page, and if it's not performing well, check to see if people can see the call to action. You can use something like Hotjar to find out when people are scrolling off of the page. * [27:23] You can check the pricing page with a heat map from Crazy Ggg.This tells you where people click and where their mouse is moved. This will show you what features they are interested in and where you should put them on the page. * [28:25] Narrowing it down to the ideas that are most likely to move the needle. Real traffic A/B testing is best for this. * [28:53] Now put the test on Usabilityhub. * [29:30] Once you have an idea of the data then you can have the designer create a page. Once again, it's time for further testing. * [30:01] It's an iterative process that expands the testing and development cycle. * [30:31] Being underwater is the part of the page that is actually not being seen. * [32:53] Visual Website Optimizer and Optimizely we are the most common tools that Brian uses. He also uses Sentient for AI. * [35:44] Creating an A/B test for a submit button on a lead generation page. Testing images, headlines, and buttons. Address the different kinds of visitors that will visit the page. Action oriented or methodical. * [37:51] Are any of these words being tested in ads? Narrow it down to four different words. Then open a tool like Visual Optimizer. * [38:56] The test needs to run to statistical significance. Turn off loser tests. * [40:02] Testing to statistical significance. Configure the tool correctly using a statistical significance calculator. The transactions determine significance. * [42:28] Surprising tests that Brian has discovered. Carousels work against conversions. They tested a client requested carousel and it had over a 30% lift. * [43:53] Beautiful pages don't always win against ugly. * [44:48] Digital marketers need to use these tools. You can't guess your way to user data anymore. * [47:55] Best takeaways from the course. Setting up the digital lab. Choosing tools and free plugins. How the design process has changed and understanding analytics. User testing. Landing page best practices. Choosing copy ,headlines, and images through to A/B testing. * [49:34] You can be a scientist and earn your lab coat. It will fundamentally change your success as a digital marketer.
Links and Resources: * Conversion Sciences * Brian Massey on LinkedIn * @bmassey on Twitter * Brian Massey on Facebook * Your Customer Creation Equation * The Wizard Academy * Gordon Moore - Moore's Law * Usabilityhub * Bill Nye * Clickable Numbers * Sticky.ai * Helio * UserTesting.com * Crazy Egg * Inspectlet * Hotjar * Adobe Analytics * Google Analytics * Visual Website Optimizer * Optimizely * Omniconvert * Convert.com * Google Optimize * Conversion Science Graphic * Sentient * Visual Website Optimizer Traffic Estimator * ABTestGuide.com * Udemy Landing Page Experiment * Conversion Optimization Course (FREE CRO Training) * Link to the Paid Course (Special Code: Marketing Speak) * Ghostery
If you’re ready to scale your e-commerce business all the way up to eight figures, this conversation with Gary Nealon is perfect for you! Gary is a serial entrepreneur who founded two multi-million dollar businesses, one of which landed on the Inc. 5000 list five years in a row. Seeing inefficiencies in other companies convinced him that he could do it himself, so he liquidated everything he had and bought a business in the dollar store niche. In our conversation, you’ll learn about his journey from bankruptcy all the way to $40 million in revenue.
Find Out More About Gary Here: Gary Nealon
Gary Nealon on LinkedIn
Gary Nealon on Twitter
Gary Nealon on Facebook
In This Episode: * [01:13] - Gary starts off the conversation by talking about how he got to where he is now, and how he ended up in a cabinet business. * [03:41] - Is Gary still involved with the cabinet business? * [04:18] - We hear about Gary’s experience with being on the Inc. 5000 list, what the list has brought him, and what inspired him to apply. * [06:25] - Why did Gary use Craigslist as a primary marketing vehicle in the early days of his business? * [08:02] - Gary talks about what inspired him to teach and coach others instead of just starting another business of his own. * [10:49] - We hear Gary’s thoughts on content, and a way to get additional eyeballs on your content that you usually wouldn’t get. * [14:22] - Gary discusses how he gets people who are going to offer lots of link equity to notice the content pieces he’s been talking about. * [17:02] - How does Gary plan out content for the future? * [18:09] - Gary talks about his VA team, how he built it up, how he trains his VAs, and more. * [22:20] - Stephan talks about the 3 Lists to Freedom that Chris Ducker came up with. * [25:30] - We hear about Gary’s Amazon presence, and how he feels about the site. * [29:19] - Is Gary’s traffic from Facebook all from paid ads, or is some of it organic? * [32:06] - Gary digs deeper into the Facebook communities he has been talking about. * [34:33] - Stephan brings up the topic of chatbots, and Gary shares his experience with them. * [37:09] - Gary doesn’t use 30-day challenges, but he does use contests successfully, he explains. * [39:49] - Has Gary used a particular technology platform for doing contests, or is he creating them internally? * [42:06] - We hear about what inspired Gary to write his book, Notes to a Young Entrepreneur. * [45:12] - Gary speaks at both schools and conferences to get the message out. * [47:21] - Does Gary have one last nugget of wisdom to share with listeners that they can implement right away? * [49:09] - Gary talks about where listeners can find him to work with him or learn more about what he does.
Links and Resources: * Gary Nealon * Gary Nealon on LinkedIn * Gary Nealon on Twitter * Gary Nealon on Facebook * Notes to a Young Entrepreneur by Gary Nealon * Inc. 5000 * Craigslist * Todd Herman * 90 Day Year * Marcus Sheridan on Marketing Speak * They Ask You Answer by Marcus Sheridan * OnlineJobs.ph * 3 Lists to Freedom * Chris Ducker * Sidekicks * Priority VA * Trivinia Barber on the Optimized Geek * Amazon * Rafflecopter * Streamline CRM * Infusionsoft * B1G1
John Jantsch is a marketing consultant, speaker, and author of many fantastic books including Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He’s also the founder of the Duct Tape Marketing Consultant Network. John is here today to talk about his marketing system, his best strategies, and how to apply them in your own businesses. Chances are you’ll expand your creativity and find ideas that will make you stand out from the crowd.
Find Out More About John Here: John Jantsch
Duct Tape Marketing
John Jantsch on Twitter
John Jantsch on LinkedIn
John Jantsch on Facebook
Duct Tape Marketing on Facebook
Duct Tape Marketing Consultant Network
In This Episode: * [01:07] - John talks about the origin story of Duct Tape Marketing. * [03:20] - Stephan shares a story about an expression he learned in New Zealand, which relates to the idea of duct tape. * [04:19] - What is the Duct Tape Marketing System? * [07:17] - A good strategy is just as much about what not to do as about what to do, John points out. * [09:33] - David talks about how long he has been blogging, and how many blog posts he has written. * [12:51] - We hear some of David’s thoughts on content forms other than writing, such as video. He also mentions his Ultimate Guide to Local Marketing. * [15:03] - David links what he has been saying into the retention phase of the customer journey. * [17:28] - Does David find that when he has a big download like a long ebook, do people consume them typically? * [20:28] - A thank-you page is a great place to show your branding and differentiation, David points out. * [22:39] - After strategy and content, what’s next in the process? * [25:26] - David talks about an example of creating content for a stage that content isn’t usually created for. * [28:31] - For years, David read books on architecture, math, and other subjects seemingly unrelated to his field. He explains why. * [30:28] - What does a referral program look like, and how could listeners apply this in their own business? * [33:31] - David offers an example of what he has been talking about, and what the result was. * [35:03] - Does David have a referral program within his own business? * [36:38] - We hear about David’s process for link building. * [39:13] - Stephan responds to what David has been saying, and recommends a previous episode with Greg Gifford for listeners interested in learning more about link building. * [39:34] - Stephan and David talk about guest-post pitches. * [43:49] - How can someone learn more about David or work with him or his organization?
Links and Resources: * John Jantsch * Duct Tape Marketing * John Jantsch on Twitter * John Jantsch on LinkedIn * John Jantsch on Facebook * Duct Tape Marketing on Facebook * Duct Tape Marketing Consultant Network * Duct Tape Marketing by John Jantsch * Duct Tape Selling by John Jantsch * The Commitment Engine by John Jantsch * The Referral Engine by John Jantsch * The Ultimate Guide to Local Marketing * A Pattern Language by Christopher Alexander * Greg Gifford on Marketing Speak
Megan Harrison is here to help you turn your knowledge into highly profitable online courses. You probably already have enough content to use as the foundation of your course. It’s just a matter of repurposing your content into this valuable asset. She’s an expert in online course design, consulting, and launch strategy, as well as the founder of a digital agency. Naturally, Megan also has her own online training courses and live workshops. If you feel stuck in scaling your business, or aren’t sure how to monetize your expertise, this is the episode for you!
Find Out More About Megan Here: Megan Harrison
Megan Harrison on Facebook
Megan Harrison Consulting on Facebook
Megan Harrison on YouTube
Megan Harrison on Instagram
In This Episode: * [01:03] - How did Megan end up getting into the online course space? She answers, then talks about how many courses she has now, and how many clients she’s worked with. * [02:58] - Megan talks about the two different sides of her business. * [05:08] - Does Megan have certification with her own courses? * [06:05] - We hear about how to take a course with several hours of video into something that people will pay for and be excited to go through. * [08:05] - Megan talks about whether getting results was an evolution for her, or whether it was something she got right from the beginning. * [10:18] - How does Megan create a community for her members? She answers, then she and Stephan talk about Todd Herman’s strategies for building community. * [14:08] - Making it easier for other people to connect with each other is powerful in any aspect of your business, Megan points out. * [14:57] - Megan talks about how she facilitates real-world face-to-face interactions with her fans and members. * [16:32] - Stephan and Megan talk about platform choices. * [20:41] - Does Megan have clients who are been using the strategy she has been talking about? * [23:00] - There are multiple strategic ways to incorporate a course within your business model, Megan explains. * [26:03] - What is Grow and why does Megan love it? She answers, then talks about what she has gotten from it. * [29:46] - Megan talks about some use cases for Airtable within her organization. * [36:03] - It’s not always about creating new content, Megan points out. Stephan then expands, and talks about pink sheets. * [41:49] - Megan has started using Bonjoro for her new customers. * [43:19] - What would a tripwire look like in terms of online courses? And does she recommend free courses? * [47:08] - Megan shares her recommendations for gamification of an online course to help people retain the information. * [51:22] - We hear Megan’s recommendations for the format of a course, in terms of whether it should be video, screencast, or a mixture. * [55:17] - How can listeners find Megan online, get in touch, or learn more from her?
Links and Resources: * Megan Harrison * Megan Harrison on Facebook * Megan Harrison Consulting on Facebook * Megan Harrison on YouTube * Megan Harrison on Instagram * Marie Forleo * Pat Flynn * Amy Porterfield * Infusionsoft * 90 Day Year * Todd Herman * ASK Method * Thinkific * Learndash * Memberium * DigitalMarketer * Traffic & Conversion Summit * Intercom * Airtable * Grow * Ari Meisel on the Optimized Geek * Taki Moore on Marketing Speak * Matt Church * Matt Church’s pink sheet template * Joey Coleman on Marketing Speak * ConvertKit * Bonjoro * Jeff Walker
Kelly Fidel is a business turnaround expert, sales strategist, author, and professional speaker whose clients include the NFL, Mercedes Benz, and Warner Brothers among many others. In this episode, she shares her wisdom and experience to help you understand how you, too, can complete incredible deals. We’ll talk about why it’s so important to be a strong leader, the role of webinars in the sales process, the different kinds of “yes” you might hear, and much more.
Find Out More About Kelly Here: Kelly Fidel
Kelly Fidel on LinkedIn
Kelly Fidel on Facebook
Kelly Fidel on Twitter
No Glass Ceiling
In This Episode: * [02:02] - Kelly starts with the concept of high-ticket selling being much higher than people’s mental thermostat is often set to. * [05:08] - We hear about Kelly’s evolution into closing increasingly large deals, and her first experience in sales as a child. * [08:49] - The biggest single deal that Kelly has ever done was $1 billion, and took a year to complete. * [11:13] - When Kelly is selling deals that are directly benefiting her company, what would she consider a big deal? * [15:55] - Kelly shares an example of a multi-million dollar deal that she’s done. * [18:52] - We hear more about how Kelly does what she does, with her explaining that she operates in her genius zone. * [21:55] - Stephan clarifies for listeners that the “yes” that Kelly has been talking about is for commitment, not confirmation. * [24:11] - When you serve your clients or prospects at the highest level possible, magic can happen, Kelly points out. * [25:08] - Kelly explains that people are looking for leaders. * [29:15] - Her clients love her directness, Kelly reveals, then explains that being direct doesn’t mean you have to be a jerk. * [30:00] - What was the $14 million sale that Kelly mentioned? * [32:47] - For listeners who aren’t familiar with it, Kelly explains what No Glass Ceiling is. * [36:32] - Stephan jumps in to make a distinction between people going from 6 figures to 7 figures and those going from 7 figures to 8 figures. * [39:38] - A high-ticket mindset isn’t just about selling, Kelly explains. * [42:38] - Kelly offers listeners a recommendation related to sales: keep it simple. * [45:29] - Stephan loves the various pieces of advice that Kelly has provided. * [47:02] - Kelly gives five quick takeaways: #1. Carve the life that you want. #2. Time block. #3. Become a student and a master at sales and selling. #4. Understand marketing. #5. Contribute back. * [50:10] - Tithing creates a return in so many ways, Stephan points out. * [50:01] - Stephan starts a lightning round of quick questions. First: what does Kelly do differently so that the webinar she offers isn’t just free training? * [53:51] - When people go into one of Kelly’s webinars, do they already know the pricing? Or do they find out during the webinar? * [56:26] - If Kelly gets an RFP and is getting shopped, and she doesn’t know who these people are, does she always say no? What does she recommend as the next step? * [58:27] - How many masterminds is Kelly in, and how many would she recommend a listener be in? * [61:41] - In direct client revenue, was there one particular mastermind that was the most incredible ROI-generating mastermind that Kelly has ever been in? * [63:33] - Kelly talks about the ways that listeners can get in touch with her or learn more about her.
Links and Resources: * Kelly Fidel * Kelly Fidel on LinkedIn * Kelly Fidel on Facebook * Kelly Fidel on Twitter * No Glass Ceiling * Dr. Betty Uribe * Alex Becker * Grant Cardone * Never Split the Difference by Chris Voss * Loral Langemeier on the Optimized Geek * Ray Poteet on the Optimized Geek * Stephan’s blog * Tony Robbins’ Platinum Partnership
David Burkus, a bestselling author and sought-after speaker, joins me in this episode to explore how to get better results from your social networking. His newest book, Friend of a Friend, offers readers a fresh perspective on how to grow their networks and build key connections. If you want to learn scientifically based tips, tools, and techniques for tapping into the power of your network, tune in to this episode!
Find Out More About David Here: David Burkus
David Burkus on Facebook
David Burkus on LinkedIn
@davidburkus on Twitter
In This Episode: * [01:17] - David launches off the episode by talking about why he wrote his new book. * [03:51] - Does Metcalfe’s Law come into play in the science of networking? * [06:40] - We hear David’s thoughts on certain other well-known networking books, and his perspective on what they’re lacking. * [08:40] - David talks about some of the practical tools that he has mentioned, and discusses the three categories of ties. * [11:58] - The best-practice idea in sales of maintaining a 90-day contact frequency is conventional wisdom, David explains. * [13:35] - What does David personally do to keep his weak ties alive and to revive his dormant ties? * [17:27] - Stephan talks about a case study he heard about recently involving personalizing messaging. David then shares his thoughts on this personal element. * [19:46] - David talks about what he does to maintain his social networks in a way that doesn’t frustrate him. * [23:28] - We hear David’s advice on etiquette surrounding the social media platforms that he uses. * [25:05] - Stephan shares a framework he learned at a mastermind event, which involves doing the unexpected. * [28:54] - David shares his thoughts on LIONs on LinkedIn. * [33:42] - Based on science, how would David recommend maximizing the power of a connector? * [36:04] - We hear what David is doing to be a broker in the sense that he has been describing. * [36:53] - Is David looking into any new social networks? * [38:53] - Stephan brings up a specific case example to clarify David’s points, and David talks about the tools, strategies, and platforms he would use in that example. * [41:55] - Where people feel like networking gets sleazy is where they feel like people are only connecting each other to try to get the sale immediately. * [44:48] - David talks about another use case, using the example of someone looking for a job. * [49:05] - Stephan brings up one more specific use case, this time involving a hypothetical affiliate marketer. * [52:58] - We hear about where David’s book leads in his larger strategy. * [56:07] - Stephan is reminded of a case study example of a launch leveraging close ties. * [60:06] - Where can listeners get in touch with David or learn more from him? In his answer, he offers Marketing Speak listeners a special gift! Head to this link to get yours.
Links and Resources: * David Burkus * David Burkus on Facebook * David Burkus on LinkedIn * @davidburkus on Twitter * Friend of a Friend: Understanding the Hidden Networks That Can Transform Your Life and Your Career by David Burkus * David Burkus’ TED Talk: Why You Should Know How Much Your Coworkers Get Paid * Metcalfe’s Law * Adam Rifkin * Adam Grant: Give and Take * Never Eat Alone by Keith Ferrazzi * How to Win Friends and Influence People by Dale Carnegie * ConvertKit * Bonjoro * Taki Moore * What Is LinkedIn Open Networking? * The Oracle of Bacon * Nail the Top of the Landing Page * Malcolm Gladwell * Conversion Sciences Graphic * Jane McGonigal * Jay Abraham on Marketing Speak: Build Your Business With The Strength Of The Parthenon * Jay Abraham on Marketing Speak: Using SEO to Its Full Potential * Justin Bieber's 'What Do You Mean': Inside The Star-Studded Social Media Campaign * Free audio course from David Burkus (special gift for Marketing Speak listeners!) * Link to training page with MARKETINGSPEAK discount code
Pat Quinn didn’t get his start as a professional speaker. Instead, he worked as a professional magician for 10 years before deciding to get a “real” job. He became a public school teacher and taught high school for 12 years, during which time he got a degree in brain research, focusing on how adults learn. This combination of experiences means he brings both stagecraft and a deep understanding of audiences to his presentations. Tune in to hear his wisdom and learn how to apply it to your own talks and presentations!
Find Out More About Pat Here: Pat Quinn
Pat Quinn on LinkedIn
Advance Your Reach
pat@advanceyourreach.com
In This Episode: * [01:11] - Pat starts things off by talking about how to be a better speaker, and some of the biggest screw-ups he’s seen. * [03:59] - We hear about how you can know when you’re on the right track. * [06:13] - It’s a lot harder to sell someone a solution if you first have to convince them that there’s a problem, Pat points out. * [11:03] - Stephan explores a connection between what Pat has been saying and something he learned from Neil Strauss. * [12:55] - Pat digs into the importance of storytelling when you’re speaking, and gives specific examples of how this can work. * [18:09] - We hear about two types of speakers who nobody wants to listen to or engage with. * [20:18] - How do you give concrete steps that will help the audience make an improvement without giving away the farm? * [26:47] - Stephan shares something that he learned early in his career. Pat then points out the importance of getting your audience to remember what you talked to them about. * [32:09] - Most of the changes that Pat makes with the speakers he works with is shortening, not lengthening, their presentations. He then recommends having a mixture of short-term and long-term solutions. * [36:43] - The key to getting people to engage with you even though you gave them your best stuff is to include long-term solutions that people need to engage in. * [39:36] - Pat digs deeper into the role of storytelling in presentations, and explores one of the stories that a lot of people make. * [43:45] - What Pat has been saying reminds Stephan of Matt Church’s “pink sheets.” * [45:46] - What does Pat tell people who take the approach of awkwardly splitting a presentation into a teaching section and selling section? * [52:23] - The process Pat has been describing is called “seeding” or “embedding,” he explains. * [58:33] - Pat talks about whether he has a go-to strategy for the next step, such as inviting people to a call. He then shares a specific example of a story that everyone can relate to and teaches the point he wants to make. * [67:38] - How can people reach out with Pat to work with him or learn more?
Links and Resources: * Pat Quinn * Pat Quinn on LinkedIn * Advance Your Reach * pat@advanceyourreach.com * Neil Strauss * Ross Jeffries on the Optimized Geek * DHV (Demonstration of Higher Value) * LaVonna Roth * Matt Church’s “pink sheets” * Nicholas Kusmich * Create Remarkable and Converting Facebook Ads: Nicholas Kusmich on Marketing Speak * Getting the Most Out of Facebook Advertising: Nicholas Kusmich on Marketing Speak * Joel Osteen
Rick Mulready is here to dig into tools, tips, techniques, tactics, and more to help you take your Facebook ads to the next level. We’ll talk about split testing, the role of videos and Messenger, how to get the most bang for your buck with paid advertising, and myriad other important topics. Rick is an industry-leading authority on Facebook advertising, the host of the highly acclaimed podcast The Art of Paid Traffic, and the leader of The ROI Club.
Find Out More About Rick Here: Rick Mulready
Rick Mulready on Facebook
Rick Mulready on Twitter
Rick Mulready on LinkedIn
The Art of Paid Traffic podcast
The ROI Club
In This Episode: * [01:03] - Rick talks about the fundamentals of Facebook advertising, pointing out that many people need to focus more on this topic. He then digs into the role of split testing in Facebook advertising. * [03:28] - Is boosting posts a total waste of money, or is it better than nothing? * [08:00] - Rick talks about how important the image in the ad is, and points out that it’s the first thing people will see. * [09:14] - We hear about some other split-testing opportunities that Rick hasn’t yet addressed. * [11:11] - How do you find out what the most resonant offer is, and expose what the ideal customer’s pain points and thoughts are? * [14:51] - Rick addresses how little you can spend to find out whether what you’re doing is resonating with your audience. He then talks about what to do if you’ve bought “likes” on Facebook. * [17:52] - Has Rick played around much with Ask Method? * [21:18] - Rick takes a moment to talk about the information that Facebook has on you, and the opportunities that this presents. * [25:55] - As a consumer, you can go into your Facebook ad preferences to delete or change things based on your interests. * [27:41] - We hear more about what the future holds for sites that used to get a lot of organic traffic from Facebook and now need to do things differently? * [30:57] - Rick shares his thoughts on whether the boosted reach of Facebook Live is going to continue or whether Facebook will dial it down. * [33:36] - Facebook is trying to figure out whether you’re doing things with good intentions, or just trying to game the system. * [36:00] - Stephan points out that Facebook wants to keep people within the platform, so ads that keep people in the platform are favored. * [38:34] - Rick loves Messenger and thinks it’s the future from an advertising perspective. * [41:17] - The things that Rick have been saying remind Stephan of the early days of email marketing. * [43:34] - What is Rick’s tool of choice for automating Messenger conversations as much as possible? * [47:10] - We hear about innovative ways to use video from Facebook Live or prerecorded video from other sources. * [48:48] - Video is definitely Rick’s favorite ad format, he explains. * [49:55] - Where can listeners go to learn more about Rick, work with him, get trained by him, or go through his membership program, where should they go?
Links and Resources: * Rick Mulready * Rick Mulready on Facebook * Rick Mulread on Twitter * Rick Mulready on LinkedIn * The Art of Paid Traffic podcast * The ROI Club * Ask Method * Facebook ad preferences * Messenger * ManyChat * Opesta * Lumen5 * Wavve * Ripple * Zoom * Wirecast * OBS * Ecamm Live * BeLive
On this episode, I’m joined by not one, but two industry insiders who are going to give us a behind-the-scenes tour of the world of arbitrage, which simply involves buying low and selling high. Jon Shugart is an entrepreneur at heart and a computer programmer by trade. He’s also a master at webinar marketing who was on one of the very earliest episodes of Marketing Speak. Luke Sample is a serial internet entrepreneur and black hat SEO. Together, they are the co-creators of BookTrades Biz. If you’re ready to learn how to build an internet empire from anywhere in the world, this is the episode for you!
Find Out More About Jon and Luke Here: BookTrades Biz
Jon Shugart
Jon Shugart on Twitter
Jon Shugart on Facebook
Jon Shugart on LinkedIn
Luke Sample
Luke Sample on Facebook
Luke Sample on LinkedIn
In This Episode: * [02:02] - Jon and Luke talk about arbitrage as a revenue model and how it compares to affiliate marketing. * [05:21] - Arbitrage has been around for a long time as far as the internet is concerned, Stephan points out. Luke then talks about whether this kind of arbitrage is still around, and Jon points out that there was a big push over the last few years to arbitrage native ads. * [07:30] - Jon defines native advertising for listeners who may not be familiar with the term, then finishes off his idea about native ads. * [10:53] - Stephan gives an example of a non-obvious thing that you can arbitrage. * [13:15] - Luke tells the story of how he and Jon got into the textbook industry. * [19:00] - Is it possible to send purchased books directly to the place offering trade-in, or do you have to take possession of it? * [20:25] - Jon talks about how long it takes to make a decent income off of the textbook market, considering each transaction is for relatively low amounts. * [25:00] - We hear about whether Jon and Luke have friends or family members doing textbook arbitrage since it’s basically a guaranteed way to make money. * [29:48] - Why did Luke and Jon turn this into a service rather than just building an arbitrage business themselves? * [33:04] - The key for Luke and Jon is that they’re continually innovating, Luke points out, which makes it a win for everybody. * [34:21] - We hear whether Luke and Jon offer a prep service for their customers. * [37:57] - Jon gives a rundown of what they offer listeners, in response to Stephan’s point that one needs a fair amount of information upfront. * [40:11] - The program has a secret Facebook group where people have a sense of camaraderie and generosity that’s unusual in other industries. * [42:11] - Is there an MLM component to the program? * [44:10] - We hear about the next step for a listener who is interested in learning more or taking part in this program. If you’re interested, head to this link! * [45:13] - What would be Jon and Luke’s parting advice for someone in terms of arbitrage or looking beyond traditional affiliate marketing?
Links and Resources: * BookTrades Biz * Jon Shugart * Jon Shugart on Twitter * Jon Shugart on Facebook * Jon Shugart on LinkedIn * Luke Sample * Luke Sample on Facebook * Luke Sample on LinkedIn * Jon Shugart on Marketing Speak * Traffic and Conversion Summit * BookTrades Biz special link for Marketing Speak listeners
Today’s guest, Joost de Valk, is here to talk about how his plugin helps you assess the quality of your content, but also to take a deep dive into WordPress SEO. He’s the creator of the Yoast SEO plugin, which is currently active in over 8.5 million WordPress websites. It’s easy to say that the key to good SEO is quality content. But what exactly counts as quality content? How do you know whether your content is good enough to optimize your site? Listening to today's podcast is a step in the right direction.
Find Out More About Joost Here: Joost de Valk on Twitter
Joost de Valk on LinkedIn
Yoast
In This Episode: * [01:30] - Joost starts things off by talking about the best ways to maximise Yoast’s potential for SEO. He then talks more about readability and what it means. * [04:00] - What are examples of some of the actionable feedback that Joost has been talking about? * [07:21] - As algorithms dive into our copy more and more, they have a hard time digesting text that is hard to read. This means that easy-to-read copy will generally rank better. * [08:26] - Joost discusses keyword density, which isn’t relevant except in edge cases. He and Stephan then dive into the subject of keyword prominence. * [10:44] - Are there red herrings that listeners should look out for, or false information that should be corrected? * [14:09] - Stephan suggests a feature that identifies how many clicks away each page (or post) is from an external link source. * [16:45] - We move into other types of settings in Yoast that optimize SEO. * [20:50] - Joost points out that Yoost tries to go with decisions, not options. * [22:19] - We hear more about tags on posts in WordPress, with Joost pointing out that you should never have more tags than posts. He and Stephan then talk about using tags and categories. * [27:05] - Stephan clarifies another important point about no-indexing content, and then gives an example of a bad site map. * [29:40] - What does Joost think of the spider bites page that Stephan has just been talking about? * [31:20] - Joost discusses whether he sees a benefit of creating an HTML sitemap page on a typical website. * [34:00] - Stephan’s extreme preference is not to include the dates in the URL. Joost agrees that it’s a bad idea. * [36:56] - Does Joost have any particular accessibility features that may not be important for SEO but that he highly recommends? * [38:50] - Joost talks about some of the capabilities of his plugin in terms of JSON-LD, Schema, and so on. * [41:21] - We hear Joost’s thoughts on whether his video plugin or local plugin are must-haves for website owners. * [43:12] - Stephan moves onto talking about RSS optimization, which he explains is important for podcasts. * [45:10] - What is Joost’s take on scrapers and pursuing copyright infringement issues? * [46:24] - Pagination is stupid and should never be done, Joost says. * [47:16] - How can people reach out to Joost to work with him?
Links and Resources: * Joost de Valk on Twitter * Joost de Valk on LinkedIn * Yoast * css3.info * Flesch-Kincaid readability tests * Ask Yoast * Times Topics * NYTimes.com Site Map (spider bites) * JSON-LD * Schema * The Optimized Geek
Natalie Eckdahl joins me today to talk about using your tribe to grow your business to seven figures, and beyond! Natalie is a business strategist and coach who helps high-achieving women entrepreneurs grow and scale their businesses. As the host of the popular BizChix podcast and the leader of two masterminds, she’s intimately familiar with how growing your tribe can grow your business. She also emphasizes not burning out, and talks about creating passive income.
Find Out More About Natalie Here: BizChix
Natalie Eckdahl on LinkedIn
@bizchixpodcast on Twitter
Biz Chix on Facebook
In This Episode: * [01:23] - Natalie starts things off by talking about game changers that have transformed her business from a marketing and sales perspective. * [03:03] - Does Natalie worry that she might lose control of her community on Facebook, since it’s not on her own site? * [05:42] - People are on Facebook, so that’s the most effective way for them to communicate, Natalie points out. * [07:46] - We hear about how the women who attended Natalie’s event responded to the experience. * [12:18] - Stephan takes a moment to talk about his own attempts to put on events, which he had to cancel due to lack of ticket sales. Natalie then discusses the need to know your strategy. * [15:22] - Something that Natalie learned from her event is that her audience is hungry to learn. * [17:46] - Natalie discusses whether her mention of losing money on her event takes mastermind sales into account, or only ticket sales. * [19:46] - When Natalie documents positive comments on her sales page, does she reach out to each person for permission? * [24:02] - Natalie talks about her switch from interview-format podcasts episodes to solo episodes. * [27:28] - Does Natalie do episodes live as well, or are they purely recorded in advance and released later? * [28:52] - Most podcast consumers are listening only and not consuming via video, Stephan points out. Natalie then talks about the difficulty of getting people to move from one platform to another, and how to get people to share your content. * [31:51] - We hear about how Natalie has grown her podcast. * [33:32] - Stephan takes a moment to recommend a previous conversation with Daniel J. Lewis about iTunes SEO. * [35:53] - We learn about some low-hanging fruit SEO tactics for YouTube videos. * [38:13] - Why does Natalie offer two levels of masterminds? * [41:36] - Natalie talks about one of the biggest game-changers in her business: hiring a high-level team member to facilitate the masterminds. * [43:56] - We learn about the pricing of Natalie’s two masterminds. * [47:10] - Natalie’s closing thought on masterminds is that when you put them together, you’re really looking for diversity. * [48:00] - How can people get in touch with Natalie, sign up for her events, or learn more about her and what she does?
Links and Resources: * BizChix * Natalie Eckdahl on LinkedIn * @bizchixpodcast on Twitter * Biz Chix on Facebook * Kate’s Take * Entrepreneur on Fire * Moz’s Recommended List of SEO/Marketing Consultant, Firms & Agencies * Daniel J. Lewis on Marketing Speak * Podcasters’ Society * 6 Ways to Grow Your Podcast Audience With SEO by Stephan Spencer * Google Trends * Jeff Martin on Marketing Speak * CEOCHIX * EliteChix * Stacking Your Team podcast * BizChix episode 302: Teams are the “New” Passive Income * BizChix episode 287: Design a High Performing Mastermind * The Art of Masterminding: Free Quick Start Guide
Productivity tools can save you incredible amounts of time when you find and use the right ones correctly. Here to help you streamline your productivity procedures is Clare McDermott. Clare was the chief editor at Chief Content Officer Magazine, and is just opening a brand new business, Mantis Research. She’s a productivity tool junkie, an expert content marketer and chief editor, and a skilled demand generator. She’ll talk about all these topics and more in an accessible conversation that will help anyone become more productive.
Find Out More About Clare Here: Clare McDermott on LinkedIn
Mantis Research
In This Episode: * [01:11] - Clare talks about content marketing and her experience as a chief editor at Chief Content Officer Magazine. * [04:06] - When does Clare think that content marketing as a discipline began? * [07:20] - Clare digs what demand generation is, and how it differs from content marketing. In response, Stephan shares a quick story to see whether it would fit Clare’s definition of demand generation. * [13:02] - Clare responds to Stephan’s example, and Stephan then points out that demand generation was a critical strategy for the growth of his business. * [14:26] - We hear more about the differences (or similarities) between demand generation and content marketing. * [17:44] - Research shows that students still learn better from print than screens, Clare points out in answer to why the magazine is still in print instead of only digital. * [20:15] - How did Clare find the right people to interview for articles? * [22:04] - Did it ever work for a thought leader to reach out to Clare directly and pitch themselves as an interview subject? * [22:47] - Stephan shares a related story about something he was working on with a client. * [25:15] - Clare points out that it’s important to look at what other people are publishing to see if there’s traction to the idea. * [27:56] - Rarely is the bio relevant, Clare says, then explains what she means. * [30:21] - Clare herself doesn’t generally use HARO, she explains, but knows people who have used it successfully. * [30:41] - We hear about how Clare’s tool upgrade has affected both her professional and personal life. She then lists some of the tools that she uses. * [35:45] - Clare has used Asana, but is starting to rethink it because it’s sometimes too complicated. * [38:03] - Stephan shares his own trusted system for getting things done, which involves using Things (for Mac). Clare then recommends The Emergent Task Planner. * [41:22] - Other than the one she has just managed, Clare doesn’t use paper planners. * [43:36] - Clare talks about the risk of your productivity tools becoming unproductive and taking up (instead of saving) time. * [44:38] - We move from productivity to market research tools, with Clare talking about some of the tools she uses for this purpose. * [47:39] - For now, Clare’s team is using Google Docs for their writing. * [48:34] - Are there any other tools that Clare wants to mention for other purposes? * [51:41] - Clare talks about where listeners can find her to work with her or her new company.
Links and Resources: * Clare McDermott on LinkedIn * Mantis Research * Chief Content Officer Magazine * Joe Pulizzi * Content Marketing Institute * Content Marketing World * The Optimized Geek * HARO * G2 Crowd * Product Hunt * 16 Apps and Tools to Keep You Productive and Sane by Clare McDermott * Airtable * Todoist * Asana * Mike Vardy on the Optimized Geek * Things * The Emergent Task Planner * John Lee Dumas on Marketing Speak * John Lee Dumas on the Optimized Geek * The Mastery Journal by John Lee Dumas * The Freedom Journal by John Lee Dumas * Day One * SurveyGizmo * Tableau * Wrike * BuzzSumo * Grammarly * Insight Timer * Focus@Will * Will Henshall on the Optimized Geek * RescueTime
If you know how to chase and catch customers or clients, but aren’t really sure what to do once you’ve caught them, you’ll want to listen to today’s conversation with award-winning speaker Joey Coleman! His first book, Never Lose a Customer Again, includes his methodology for what businesses need to do in the first 100 days to improve customer experience and retention. Joey has applied his methodology at organizations including Hyatt, NASA, and Zappos. Today, he’ll share this same methodology with you, and explain exactly how to turn any sale into a lifelong customer.
Find Out More About Joey Here: joey@joeycoleman.com
Joeycoleman.com
@thejoeycoleman on Twitter
Joey Coleman on LinkedIn
Never Lose a Customer Again by Joey Coleman
In This Episode: * [01:51] - Joey talks about the experience of writing his first book, and how it went for him to work with Book in a Box. * [06:45] - Stephan points out that it’s rare to be as generous as Joey, and that a lot of people will hold back. * [08:55] - Stephan and Joey talk about Robert Allen, a previous guest on Marketing Speak. * [11:28] - We learn about the basic premise of Joey’s books, as well as some of the frameworks that it includes. * [14:45] - A lot of people, Stephan reiterates, focus on closing the deal instead of what happens afterward. * [15:13] - Joey points out that in general, businesses are really good at the chase but not as good after there’s been a catch. * [16:49] - What’s the solution to the broken system that Joey has been describing? * [17:50] - Joey walks listeners through the eight phases that he has mentioned, all of which start with the letter A. * [19:58] - We learn whether Dan Kennedy’s shock and awe box is part of the activation process. * [20:21] - Having already talked about the first four phases, Joey moves into talking about the latter four phases. * [23:57] - Joey imagines that listeners probably recognize and are good at some of the eight phases, and may not have even known about some of the others. * [25:34] - How will Joey apply his own methodology to his book project? * [28:49] - Stephan expresses that he doesn’t think that Joey will get the same level of interaction that he hopes, sharing his experience with his own book. * [33:53] - Joey talks us through case studies to further explain what he means about buyer’s remorse. * [36:49] - Stephan offers a similar example of his own, and Joey then provides a third example. * [40:03] - Does Joey know what software is used for the personalized video example he’s just been talking about? * [45:04] - Joey talks about how he’s addressing buyer’s remorse in the “affirm” phase with his own clients. * [46:56] - Joey responds to Stephan’s point about podcasts, then shares an experience he had with a podcast he was a guest on. * [49:55] - We hear Joey’s thoughts on podcast transcripts. * [52:14] - Stephan talks about a tool he learned about in his recent conversation with Hani Mourra. * [53:34] - We move from Joey’s eight phases to the six tools that help you maximize and optimize those eight phases. * [57:04] - Stephan discusses a couple experiences he’s had from various TV appearances. * [60:52] - Joey draws out two specific points from the story Stephan has shared about giving a gift. * [63:03] - What’s the next step to get in touch with Joey to work with him or learn more about what he does?
Links and Resources: * joey@joeycoleman.com * Joeycoleman.com * @thejoeycoleman on Twitter * Joey Coleman on LinkedIn * Never Lose a Customer Again by Joey Coleman * Tucker Max on Marketing Speak * Book in a Box * Robert Allen on Marketing Speak * One Minute Millionaire by Robert Allen * Dan Kennedy on Shock and Awe Packages on YouTube * CADRE * ConvertKit * Zogics * Hani Mourra on Marketing Speak * SimplePodcastPress
Brad Costanzo is an entrepreneur and growth strategist who helps business owners grow and expand. Like me, he’s also a podcast host, and he’ll share some words of wisdom specific to podcasters! Most of the episode, though, is relevant to anyone who wants to expand or create their business regardless of industry. He offers creative tips and insights that you can apply to your own situation. Check out this episode whether you’re an ultra-successful business owner, someone considering starting a new business or podcast, or anywhere in between.
Find Out More About Brad Here:
Bacon Wrapped Business
Costanzo Marketing Group
@BradCostanzo on Twitter
Brad Costanzo on LinkedIn
askbrad@baconwrappedbusiness.com
In This Episode: * [01:28] - Brad talks about web strategy and shares what he discusses at the event where he and Stephan met. * [06:28] - Stephan ties what Brad has been saying to the reason why the railroads went out of business. He and Brad then rave about the docuseries The Men Who Built America. * [08:17] - The questions Brad has been talking about are his starting points, he explains. He also discusses leapfrog theory. * [12:01] - Is Brad acquiring entire businesses, or just websites? It depends, he answers. He then talks about how he finds his deals. * [15:49] - What Brad has been saying reminds Stephan of signs that say “we’ll buy your house for cash.” * [18:38] - Stephan is reminded of something he learned at a real estate investing seminar: look at the rental section of a newspaper to find a property to buy. Brad then shares his thoughts on creating access to the assets you need. * [21:54] - Brad brings up something that he talks a lot about on his podcast: access and influence. * [24:32] - We hear more about leasing a website with the option to buy, which is something Brad has done recently. * [27:11] - Brad and Stephan discuss Jay Abraham, who has been on Marketing Speak twice. * [28:18] - Stephan has bought some websites for relatively small amounts of money, starting at $500, he explains. * [31:33] - What has been Brad’s best deal so far? * [34:33] - Brad has worked with brokers, but has never bought through one, only sold through them. He shares his thoughts on brokers. * [38:25] -Does Brad have an example of using Jay Abraham’s strategy for something outside of acquiring websites or businesses? * [43:27] - Stephan offers an example that he heard at the latest Podcast Movement conference. He then shares how he got into an event that he couldn’t afford at the time. * [47:54] - As podcasters, the #1 thing we want is access to listeners, Brad points out. He then discusses some creative ways of reaching this goal. * [52:44] - Stephan is reminded that he did a similar sort of triangulation last week. * [54:52] - The big-picture thinking is Brad’s favorite thing to do, but also the hardest thing to do for himself rather than other people, he explains. Stephan then offers his advice on how to overcome this problem. * [58:30] - Brad responds to Stephan’s suggestion. * [61:29] - How can listeners get in touch with Brad or learn more?
Links and Resources: * Bacon Wrapped Business * Costanzo Marketing Group * @BradCostanzo on Twitter * Brad Costanzo on LinkedIn * askbrad@baconwrappedbusiness.com * The Men Who Built America * Leapfrog theory * Winning Through Intimidation by Robert Ringer * Flippa * Robert Allen on Marketing Speak * Dig Your Well Before You’re Thirsty by Harvey Mackay * Jay Abraham on Marketing Speak: Build Your Business With The Strength Of The Parthenon * Jay Abraham on Marketing Speak: Using SEO to Its Full Potential * The Science of SEO * Quiet Light Brokerage * Podcast Movement * Unleash the Power Within * Tony Robbins * Dave Asprey * Byron Katie on the Optimized Geek * Donny Epstein
Hani Mourra is here today to talk with us about creating great content. He’s passionate about creating automation and content-repurposing tools, including the fantastic Repurpose. In our conversation today, we’ll go in depth about various topics related to podcasting, video, the future of content creation, and the need to listen to your audience. Tune in to learn much more!
Find Out More About Hani Here: Hani Mourra
@hanimourra on Twitter
Hani Mourra on YouTube
In This Episode: * [00:56] - We learn where Stephan and Hani met. Hani then discusses whether podcasting or video is the future, and how to know whether you’ve created good content. * [02:40] - Does Hani solicit feedback through SpeakPipe? * [04:00] - Hani talks about whether he listens to any podcasts that use the format that Stephan has been describing. * [05:47] - Hani goes back to the topic of surveys, describing how he uses them. He then talks about email lists. * [07:58] - Does Hani recommend incentivizing people to fill out the survey? He answers, then he and Stephan talk about reviews. * [11:13] - You want to ask directly for reviews, Hani advises. He then recommends collecting email addresses as soon as possible. * [13:07] - Would Hani also recommend having a Facebook group for your audience? * [14:57] - Hani discusses how he determines what questions to ask in the survey he sends to his audience. * [17:49] - Hani has seen people do something different for one episode as a test, then ask people to give feedback on whether they like the new style. * [18:39] - We hear about what Hani’s software does. His offerings focus on automation and repurposing content, he explains. * [21:00] - Hani talks about whether a couple specific tools that Stephan mentioned inspired him to create Repurpose. * [22:01] - What makes Hani’s player different from those offered by podcast media hosts? * [24:27] - Stephan has time stamps in all of his show notes, but they’re not clickable, he explains. * [25:35] - Facebook loves live videos, Hani explains, and Facebook gives a lot of attention to live videos. * [28:26] - Does Hani use Facebook to publish live or pre-recorded videos a lot, or just occasionally? * [31:13] - Hani talks about where he does his Facebook videos, and the tools he uses and recommends. * [33:07] - Hani shares his thoughts on Wirecast and OBS (Open Broadcaster Software). * [37:00] - Taki Moore uses the approach of drawing on his iPad when he’s giving webinars, Stephan explains. * [39:46] - We hear a bit more about Facebook and YouTube not liking each other, and how you can get around that. * [43:05] - What promotion strategies has Hani seen that seem to be effective in terms of getting podcast episodes out there? * [47:29] - Stephan draws out a critical point for listeners: any time you keep a user on Facebook, you get rewarded, and any time you try to draw the user onto your own site, you aren’t going to be rewarded by Facebook. * [49:30] - What about Instagram? Hani shares his thoughts on the platform. * [51:32] - Stephan recommends using tools to help you automate, and gives examples of how he does so. * [53:07] - What are some techniques or strategies for repackaging or repurposing that we haven’t already talked about? * [57:21] - Hani talks about how to get a free trial of Repurpose. * [58:06] - The best way to reach Hani directly is to go to hanimourra.com or connect with him on Facebook or Twitter.
Links and Resources: * Podcast Movement * SpeakPipe * The AskPat Podcast * Startups For the Rest of Us * Google Forms * My Podcast Reviews * Daniel J. Lewis on Marketing Speak * Rob Dionne * Zapier * IFTTT * Repurpose * Libsyn * Ecamm Live * Wirecast * OBS (Open Broadcaster Software) * ScreenFlow * Taki Moore on Marketing Speak * Paper app * Be Live * Jonathan Fields on the Optimized Geek * John Lee Dumas on Marketing Speak * Hootsuite * Lumen5 * SimplePodcastPress
Joining us today is Joana Galvao, cofounder of Gif Design Studios, an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that’s chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. We go beyond what makes a website bad or good, and talk about the nitty-gritty that can make an unparalleled website.
Find Out More About Joana Here: Joana Galvao
Joana Galvao on Instagram
@JGalvaoDesign on Twitter
In This Episode: * [01:13] - What makes a website really bad, in Joana’s opinion? She answers by also addressing why it’s important for a website to be good. * [03:22] - Stephan talks about a popular trend that he’s really sick of because it doesn’t create a great user experience. He and Joana then talk about how long you have before a visitor loses interest, and what you need to convey in that short time. * [06:27] - What sort of feeling does Joana suggest creating, and how does she start the process of getting to the right feeling? * [09:09] - Joana talks about who is in charge of creating the mood board that she has been discussing. She then addresses how she goes through the process of creating a mood board. * [12:31] - How does Joana come up with an iconography style for each of her branding projects? * [14:06] - Stephan responds to Joana’s point that you don’t need a website to be successful. * [15:29] - Joana addresses what the costs are for doing a website build from beginning to end, including everything she has already mentioned. * [17:39] - Joana likes to find out a client’s needs and curate a team based around those needs. * [19:44] - Is copywriting included in the costs Joana has been discussing, or is it an additional cost? * [20:42] - Joana discusses the concept of having a brand, and explains what a brand is. * [23:01] - Joana addresses the question of whether she does focus groups or surveys to identify clients’ pain points. * [24:58] - We hear Joana’s thoughts on challenges, which she thinks are a great way to get clients invested in you. * [27:03] - Joana discusses things that do (and don’t) help with conversion by sharing a story about a rumor that was going around a few years ago. * [28:48] - Stephan brings up a related point: there’s a big difference between correlation and causation. * [31:27] - What is Joana’s view on parallax? * [33:08] - Joanna briefly covers some best practices for typography. * [36:07] - Joanna goes into more depth about images for use in headers, addressing whether they need to have a deeper meaning or just look good. * [37:24] - Is there a way to leverage metaphors in the design? Stephan offers an example to clarify what he means by this question. Joana then discusses a couple of stock photo options. * [40:27] - Stephan and Joana talk about a few free stock photo sites. * [41:44] - Joana recommends a Chrome extension called WhatFont. She then explains what font foundries are. * [46:04] - What one piece of advice would Joana like to offer listeners that she hasn’t already provided? * [49:50] - How can listeners get in touch with Joana to work with her or learn more about the next steps? She answers, then offers listeners a generous free gift!
Links and Resources: * Joana Galvao * Joana Galvao on Instagram * @JGalvaoDesign on Twitter * Gif Design Studios * The Guardian UK * Smart Marketer * Digital Arts Magazine * Sally Hogshead on Marketing Speak * Tier 11 * Ephraim Olschewski on Marketing Speak * 99designs * Jeff Bezos * Scott Oldford * Stephan Spencer’s Five-Day SEO Maximizer Challenge * Stocksy * Death to Stock * Pexels * Unsplash * WhatFont * MyFonts * Creative Market
My guest today, Jennifer Diepstraten, is an expert on getting paid top dollar and closing big sales. She has successfully and rapidly grown her own business to multiple six figures, so she definitely walks the talk! In our conversation, she’ll address various aspects of how to command dramatically higher rates for your services. You’ll learn how to identify your quantum benefits, raise rates for your existing clients, and more.
Find Out More About Jennifer Here: Jennifer Diepstraten on Facebook
Jennifer Diepstraten on LinkedIn
Jennifer Diepstraten on Twitter
Jennifer Diepstraten on FamilyCo
High Ticket Sales Success
In This Episode: * [01:18] - Why are people shying away from high-ticket selling and going for lower offers? * [02:57] - Jennifer takes a moment to talk about all the great things about high-ticket selling, which has a lot to do with the type of clients you get. * [05:09] - We hear how Jennifer qualifies potential clients or leads and figures out if they’re right for her. She then shares a story to illustrate her point, explaining that successful entrepreneurs are able to “pull apart their toys” and identify the value in their service. * [11:04] - What would be an example of a quantum benefit that was “buried under the pile” in Jennifer’s metaphor? * [15:33] - Jennifer talks about the results that her client from the previous example had with raising her rates based on the benefits she offered. * [16:50] - Stephan thinks it’s important to offer high-ticket items for several reasons, which he explains. * [18:11] - Jennifer takes a moment to talk with Stephan about why his services are worth so much and his rates are as high as they are. * [23:43] - Jennifer digs deeper into her discussion about Stephan’s services by asking him how many nuances a second-stringer analyst might make. * [26:52] - After hearing Stephan’s explanation, Jennifer has heard four quantum benefits already. She explains them in more detail. * [32:59] - If you want to incorporate these quantum benefits into your signature talk, how would you do so? In answering, Jennifer begins by clarifying what a signature talk is and why you need one. * [37:10] - The product solves the problem, Jennifer explains. * [38:09] - How does Jennifer make her potential clients do the “homework” that she assigns to them? * [40:28] - Jennifer talks in more depth about her homework videos. * [43:29] - Your quantum benefits are probably already in videos you made before defining what they are, Jennifer explains. * [46:29] - Jennifer shares her advice on raising fees and having people actually pay you the higher amount. * [48:26] - Stephan brings up a specific example using his daughter to draw out Jennifer’s wisdom on pricing. Jennifer then offers her advice on how people in positions similar to Stephan’s daughter can increase their income. * [53:30] - Is there a close technique that works like magic for Jennifer? * [57:23] - Stephan brings up Jennifer’s One Call Blueprint, and throws in a little plug for Jennifer involving his wife. * [59:42] - Is Jennifer available if listeners want to work with her directly for a one-on-one coaching or mentoring situation?
Links and Resources: * Jennifer Diepstraten on Facebook * Jennifer Diepstraten on LinkedIn * Jennifer Diepstraten on Twitter * Jennifer Diepstraten on FamilyCo * High Ticket Sales Success * The assumptive close * The Ben Franklin close * Orion Talmay * highticketsellingbook.com
In this conversation with Laura Roeder, you’ll learn about the magic of repurposing in your social media marketing. Laura is founder of MeetEdgar, a social media automation tool that she designed when she was frustrated with the limitations of the other options available. In addition to founding MeetEdgar, Laura has given talks at prominent conferences and has appeared in Forbes, Mashable, and other major publications.
Find Out More About Laura Here: Laura Roeder
MeetEdgar
@lkr on Twitter
Laura Roeder on LinkedIn
Laura Roeder on Facebook
In This Episode: * [01:08] - Laura talks about what inspired her to create MeetEdgar, as well as explaining what Edgar does and why it’s so important. * [03:35] - We hear about reposting or repurposing content across various platforms. * [05:57] - What’s Laura’s take on the organic side of Facebook as opposed to the paid side? Her experience is primarily organic, she explains. * [07:45] - Laura never uses Facebook profiles for her marketing, she explains, and clarifies that they’re a software company rather than a consulting group. * [10:28] - Laura discusses some of the other platforms, particularly Instagram, which she points out is growing quickly. * [12:58] - What is Laura doing in terms of Instagram marketing for her own company? * [14:54] - Pinterest is definitely more favorable toward visual companies, Laura points out, but can drive a lot of traffic regardless. * [17:07] - Snapchat isn’t compelling to marketers anymore, unless you’re marketing to teens, Laura explains. * [18:05] - Where does LinkedIn fit into Laura’s strategy, both for her own company and for clients? * [19:45] - Laura clarifies how Edgar works on LinkedIn. * [20:29] - We hear Laura’s thoughts on reposting content from your own blog on other platforms. * [22:44] - Stephan brings up one more social platform that he and Laura haven’t talked about yet: YouTube. It’s a whole different kind of content, he explains, but has huge potential for reaching your audience. Laura then talks about why YouTube is underutilized. * [24:48] - Stephan doesn’t spend much time on SlideShare, but he thinks it’s pretty cool. Laura then shares her thoughts on the platform. * [27:46] - Laura walks us through a repurposing strategy that might work for a company with an intangible product. She also mentions her Facebook Live videos, which you can find on MeetEdgar’s Facebook page! * [30:42] - Laura offers a piece of advice specific to podcasts. * [32:42] - Using cheap labor instead of a tool to make your Facebook videos will make your videos stand out more from the competition. * [33:27] - How do you get verified on Instagram, Facebook, or Twitter? Has Laura gotten verified on any of them, and how? * [35:51] - We hear a bit more about the good, the bad, and the ugly of startup culture in the investment world. * [37:12] - Laura talks about how she initially funded her company with profits from her previous business. * [38:06] - There wasn’t one single particular moment at which things really started taking off for MeetEdgar. * [39:57] - Stephan takes a moment to share his origin story. * [42:14] - What would be an example of a time when Laura stepped outside of her comfort zone and something fantastic happened? * [44:12] - We hear what Laura is doing these days in terms of personifying her brand. * [45:28] - Laura clarifies what she means in terms of not believing in MRR. Stephan then talks about a previous episode with Jared Spool that involves vanity metrics. * [48:00] - Stephan elaborates on Laura’s point that MRR does not equate to cash flow. He then discusses different kinds of cash. * [49:30] - What is Laura doing to differentiate MeetEdgar from the competition, such as Buffer and Hootsuite? She also discusses whether she has gotten acquisition inquiries from any of these companies. * [51:25] - Laura doesn’t offer free trials, and explains why.
Links and Resources: * Laura Roeder * MeetEdgar * @lkr on Twitter * Laura Roeder on LinkedIn * Laura Roeder on Facebook * Gary Vaynerchuk * LinkedIn Pulse * SlideShare * MeetEdgar’s Facebook page * Jared Spool on Marketing Speak * Keith Cunningham * Tony Robbins * Buffer * Hootsuite * MRR is a vanity metric * The Pros and Cons of Publishing on Medium
Jon Schumacher joins me in this episode for a deep dive into the topic of webinars. We’ll talk in great detail about exactly how to do them right and what the important differences are between live and evergreen webinars. Jon is an expert at marketing and selling through webinars. He’s the founder of a digital marketing agency that builds successful webinar funnels for businesses. Listen as we discuss whether webinars are still a secret weapon for the online marketer.
Find Out More About Jon Here: Jon Schumacher
Jon Schumacher on YouTube
Jon Schumacher on LinkedIn
In This Episode: * [01:28] - Are webinars still a secret weapon for the online marketer? * [02:59] - Jon talks about the drop in show-up rates over the last few years, comparing live webinars to evergreen webinars. * [06:17] - We hear about some of the tools or software that people can use for webinars, whether evergreen or live. * [09:07] - Jon talks about the merging process between webinars and live videos. * [11:56] - Jon has used EverWebinar a lot and thinks it’s good because it can be integrated with a lot of CRMs. He then talks about other recommendations for live and evergreen webinars. * [13:31] - We learn about the setup for an evergreen webinar, and how long Jon makes people wait to watch a pre-recorded webinar. * [16:50] - Jon goes more into the pros and cons of letting people watch an evergreen webinar whenever they want to. * [17:50] - What sort of extra work is involved in a sell-a-course funnel as opposed to a book-a-call funnel? * [20:11] - Jon discusses how important it is to try to get someone on the phone with you if your product or service costs over $1,000. * [22:33] - We hear about examples on both ends of the spectrum that Jon has been talking about. * [24:53] - Jon is a believer in getting the minimal part of the funnel up first and testing it. * [27:08] - Urgency is one of the biggest points of influence in affecting people’s behavior, Jon explains. * [28:54] - What would be an example of why one might want to book a call with Jon in his webinar now instead of later? * [31:19] - Jon talks about his current thoughts regarding what the ideal webinar looks like. * [36:47] - Stephan and Jon dive deeper into the 30 minutes or so of the content section of the ideal webinar. * [41:46] - We hear more about what Lisa Sasevich does well in terms of sales persuasion. * [43:00] - Jon talks about what works for him in terms of letting his audience know that he knows what he’s doing. He and Stephan then talk about stretching the gap. * [46:04] - We dive into the components of evergreen webinars, with Jon explaining how he would organize them differently than live webinars. * [49:55] - Can’t listeners skip ahead to the end on an evergreen webinar to find the free offer? * [51:39] - Jon discusses whether it’s better to let someone book a time on your calendar first, or answer a short qualifying questionnaire first. * [53:12] - Jon talks about messenger bots, which he isn’t currently using. * [57:03] - How can listeners get in touch with Jon to work with him or learn more about what he does?
Links and Resources: * Jon Schumacher * Jon Schumacher on YouTube * Jon Schumacher on LinkedIn * Webinar Mastery Summit * Go To Webinar * EasyWebinar * Zoom * WebinarJam * The Ultimate Guide to Webinar Software and Equipment * ClickFunnels vs Leadpages Review * EverWebinar * Infusionsoft * Active Campaign * Stealth Seminar * Pre-Suasion by Robert Cialdini * Influence by Robert Cialdini * Russell Brunson * Lisa Sasevich * Loral Langemeier on the Optimized Geek * ManyChat
Joining me today is the remarkable Justin Rondeau, who’s here to dive into the depths of conversion rate optimization. After listening to this conversation, you’ll be inspired and empowered to use A/B tests or split tests to help optimize your business. Justin is a uniquely expert. He’s the leader of the marketing and growth team at DigitalMarketer, which produces the Traffic & Conversion Summit.
Find Out More About Justin Here: Justin Rondeau on LinkedIn
Justin Rondeau at DigitalMarketer
@Jtrondeau on Twitter
Justin Rondeau on Facebook
In This Episode: * [01:09] - Justin jumps straight into talking about testing, discussing when one should use testing and when common sense is enough. * [03:36] - For someone who isn’t too familiar with the realm of conversion rate optimization, what are some of the most obvious kinds of basic tests that Justin would recommend that people do? * [05:04] - Justin talks about some of the things you could try out with offer tests, such as 14-day or 30-day free trials. Stephan then talks about the concept of risk reversal, and offers a strong example. * [07:05] - Justin hasn’t dabbled much in risk reversal. Instead, he either mitigates risk or tries to take it off of people’s minds. * [08:41] - We hear the story of how the $1 trial for DigitalMarketer Lab started, when they actually wanted to do a free trial. * [09:51] - What happens when someone spends $1? Is that customer then more willing to spend more in the future? * [11:37] - Stephan explains that the way you pitch something makes a lot of difference in terms of the value being portrayed. He uses an example, and inquires whether Justin has done anything similar. * [13:38] - Justin talks about what testing showed in regards to the price range that works for a tripwire. * [15:15] - We hear some tricks that people try to encourage customers with pricing tables. Those visual cues help people not think, Justin explains, and makes it as easy as possible for a customer’s brain. * [16:52] - Stephan mentions the book Don’t Make Me Think, then asks Justin what he’s doing in terms of focus groups. * [19:31] - Does Justin do any sort of surveying of his users? * [22:27] - Justin lists some of the tools that they use on the backend after having moved away from Infusionsoft. * [25:19] - What would be some of the ways to optimize a funnel where you’re just trying to get a phone appointment with a prospect? * [27:56] - Justin credits Ryan Deiss with the idea that all marketing is ust messaging and sequencing. * [28:30] - What is Justin using HubSpot for? * [30:17] - We hear more about why Justin migrated away from Infusionsoft. * [31:33] - Justin explains the techniques he uses to retain customers after they stay beyond the trial period. * [34:23] - Justin discusses avatars, which he says aren’t up all around the office. He then discusses what a before and after state would look like for an avatar. * [38:02] - Stephan talks about a four forces exercise that he learned from Taki Moore. * [40:17] - What has Justin seen in terms of impact from incorporating trust seals? * [44:10] - Justin discusses how to get to statistical significance with tests like he’s been describing, which you can’t just run on a small amount of traffic. * [46:09] - Sliders and carousels are a lazy solution to a complex merchandising problem or offer articulation problem, Justin explains. He and Stephan then discuss videos in the background on homepages, which have gone out of style, as well as several other design features that are no longer in style. * [50:20] - What are some of Justin’s tips for testing on social proof? * [52:53] - Stephan shares a tip about video testimonials, which addresses the fact that not everyone will watch the video. * [53:29] - Justin shares a final piece of information for listeners related to best practices, and points out that best practices do exist. * [54:46] - Where can people go to connect with Justin?
Links and Resources: * Justin Rondeau on LinkedIn * Justin Rondeau at DigitalMarketer * @Jtrondeau on Twitter * Justin Rondeau on Facebook * DigitalMarketer * Traffic & Conversion Summit * Clint Arthur on the Optimized Geek * DigitalMarketer Lab * Audible * Don’t Make Me Think by Steve Krug * Infusionsoft * LimeLight * Maropost * Ryan Deiss * Tony Robbins * HubSpot * Taki Moore on Marketing Speak * SafeSite Certified
Today's guest, Amanda Bond, is an expert in Facebook ad strategy. She uses her contagious enthusiasm and wealth of insight to change Facebook advertising from something intimidating into something understandable and fun. She offers clear advice, tips, and strategies on how to make the most of your Facebook advertising. She digs into topics about connecting with potential customers, helping your audience engage with your brand, and finding the best tools to use.
Find Out More About Bond Here: The Ad Strategist
@TheAdStrategist on Twitter
@theadstrategist on Instagram
@bondtourage on Instagram
@theadstrategist on Facebook
In This Episode: * [01:32] - We start out with the topic of strategy. Bond digs into tactics and strategy as they relate to Facebook, and emphasizes the importance of prioritizing strategy over tactics. She and Stephan then joke about clickbait strategies. * [03:55] - In discussing the strategic processes she puts her clients through, Bond invites listeners to picture a funnel that’s broken into three pieces. She offers examples for how to interact with customers in the different phases represented by the three funnel pieces. * [06:48] - What are some of the things that Bond would do for someone who is putting the cart before the horse by trying to make the sale before helping customers feel connected to their brand? * [09:47] - Bond recommends going as deep as possible into the funnel first to make sure your business can sustain Facebook ads. * [11:38] - Stephan offers himself and his online course as an example to illuminate the points that Bond has been making. She then offers him a tactical way to figure out the answers to his questions. * [17:20] - What would be an example of an objection somebody would have, and how would Bond preempt it? * [21:07] - Bond discusses bringing a powerful video into ad format so that people see it at the right time in the process. * [23:22] - Stephan makes an important clarification about Facebook Live, and why it’s so important to do it from your business page. Bond then elaborates on this point. * [25:21] - Bond discusses the terms “retargeting” and “remarketing,” which she uses interchangeably. She then defines the concept. * [27:42] - How long does the Facebook Pixel last on your website? * [29:02] - Bond returns to the topic of using Facebook Messenger to talk to potential customers. * [31:14] - Stephan discusses the power of open-ended questions, which you can use anywhere (not just on Facebook). * [33:12] - We hear about Bond’s use of ManyChat, which she explains isn’t as robust as it could be. She then brings us back to the three steps of connect, commit, and close. * [36:28] - Is Bond using people’s names in voice messages to make clear that it isn’t recorded? She answers, then discusses the system she’s using on the backend. * [40:07] - Bond is at the point where she is going to be incorporating webinars into her process. She then gives a quick and persuasive pitch for the system that she’s launching very soon. She also discloses the price and explains that you can find the system at theadstrategist.com/stradegy to buy the system once it launches. * [43:24] - What is Bond’s favorite ad format for each of the three steps (connect, commit, and close)? * [47:21] - Bond shares her thoughts on whether listeners should be using Facebook Ads Manager or Facebook Power Editor * [49:06] - We learn about EdgeRank and Bond’s thoughts on it. She also explores why it can be more economical to keep people inside the Facebook ecosystem than drive people to your own website. * [53:20] - Stephan discusses some ways to manufacture or incentivize engagement behavior. Bond then points out that Facebook is penalizing engagement baiting, and Stephan offers some suggestions to get around that. * [56:43] - Bond talks about the disclosures, disclaimers, and so on that you need to include on your landing page. * [58:28] - What would be Bond’s ninja best tip that she hasn’t already talked about in this episode? * [61:15] - Bond lists some places where listeners can find her online
Links and Resources: * The Ad Strategist * @TheAdStrategist on Twitter * @theadstrategist on Instagram * @bondtourage on Instagram * @theadstrategist on Facebook * Marketing funnels * The Art of War by Sun Tzu * Tony Robbins * Facebook Live * Facebook Pixel * Dean Jackson * Kent Littlejohn * ManyChat * Infusionsoft * Ontraport * Active Campaign * The Ad Strategist’s new system * Facebook Ads Manager * Facebook Power Editor * EdgeRank
Marketers focus on taking actions that will result in increased conversions. Tim Ash joins me today to talk about optimizing and increasing conversions through compelling customer experiences. We used to think people made conscious buying decisions. We now know that it’s largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or services. Tim shares how to use this information to help you optimize your conversion rate and grow your business presence.
Find Out More About Tim Here: Tim Ash
Tim Ash on Facebook
Tim Ash on LinkedIn
SiteTuners
Digital Growth Unleashed
In This Episode: * [01:13] - Tim starts things off by talking about the best practices and optimization of conversion rate from the evergreen angle. * [02:25] - What are the differences between neuromarketing and behavioral economics? * [04:32] - Tim discusses how to structure online marketing to take advantage of the human tendency to opt for immediate gratification and discount future pain. * [07:09] - What Stephan has just been saying reminds Tim of BJ Fogg’s theory that states that you need three things for any behavior to occur. * [10:17] - Tim relates what he and Stephan have been discussing to the gaming industry, which he points out is now bigger than Hollywood. * [13:44] - Stephan brings us back to the idea of the trigger, the habit, and the reward. The way to replace the habit is to scramble the trigger, he explains. * [15:49] - Stephan discusses being at a conference and optimizing the process for getting as much of the audience as possible to whip out their phones and opt in. * [19:54] - Tim responds to Stephan’s example for how to get people to opt in, relating Stephan’s strategy to the theory he previously described by BJ Fogg. * [22:51] - Does Tim think it’s important to get someone’s first name, or that it’s better to just ask for an email address? He generally asks for the email address first. * [24:42] - Tim gives copies of his book away at his session, and recommends having physical copies available as a form of branding. * [25:33] - We learn whether Tim used any of his neuromarketing magic to get his impressive Amazon reviews. He and Stephan then discuss reviews in general, and whether it’s acceptable to ask for them. * [30:13] - Stephan returns to the concept of giving away books, using Tony Robbins’ strategy as an example. * [31:33] - What are Tim’s thoughts on how to optimize the opportunity of giving something physical away with a free-plus-shipping offer? * [35:04] - When the first edition of Tim’s book came out, it included several special offers. He found that they weren’t very effective. * [39:41] - Why did Tim feel the need to create a whole conference, Digital Growth Unleashed, when he already had a successful agency and a book? * [44:22] - Tim responds to Stephan’s question about which tool is the most important from a conversion standpoint. * [50:03] - Tim’s company has used SalesForce, but switched to Infusionsoft. * [51:03] - What are some of Tim’s favorite tips, tactics, and strategies for landing page optimization? * [56:39] - Tim offers some ways to get in touch with him for listeners who want to hear or learn more, or potentially work with him.
Links and Resources: * Tim Ash * Tim Ash on Facebook * Tim Ash on LinkedIn * SiteTuners * Digital Growth Unleashed * Roger Dooley on Marketing Speak * TPNI Engage * Leadpages * Leaddigits * Infusionsoft * BJ Fogg’s Behavior Model * Dave Vanhoose * Tony Robbins * Unshakeable by Tony Robbins * MONEY: Master The Game by Tony Robbins * Jeff Walker * Launch by Jeff Walker * The Optimized Geek * Visual Website Optimizer * Optimizely * Unbounce * Hotjar * Scott Brinker * MarTech Conference * SalesForce
In this conversation, Dawn Anderson and I are going to take a deep dive and geek out about technical SEO. She's an internal SEO and digital marketing consultant for brands and startups alike. We've spoken at many of the same conferences, so I already know she’s a fantastic expert and the perfect guest for the show. As you’ll learn in this episode, a true mobile-first approach is more important than it’s ever been -- and will only keep growing in importance.
Find Out More About Dawn Here: Dawn Anderson on LinkedIn
Dawn Anderson on Search Engine Land
@dawnieando on Twitter
Dawn Anderson on Facebook
In This Episode: * [01:09] - Dawn starts off by discussing crawl budget, what it is, and why we care. * [03:29] - Crawl budget feeds into things like page speed, Stephan points out. Dawn then expands on the idea. * [05:46] - Dawn talks about the key areas in which you can emphasize importance in huge websites. * [07:07] - Google pretty much ignores priority on XML Sitemaps because people lie, Dawn explains. Another problem is that they tend to get the “last updated” field wrong. * [11:05] - Stephan steps in to clarify what Dawn has been saying by using the metaphor of a tree with sickly branches. * [12:11] - Dawn discusses a canonical error that she sees frequently involving migrating sites and updating site maps. Stephan then offers his own related insight and advice. * [16:25] - Dawn thinks that more education about search console parameters would be really useful for those in the search engine optimization field. * [18:20] - What are some other technical SEO issues that a lot of people get wrong? * [20:48] - For listeners who aren’t as familiar with technical SEO, Stephan clarifies and explains what Dawn has been talking about in simpler terms. * [22:58] - Dawn offers an example involving an ecommerce site to illustrate what she and Stephan have been talking about. * [26:15] - The older the site, the longer the process can take for all but the largest and most important sites, Dawn explains. * [28:34] - What is hreflang, and why should we care? Dawn and Stephan discuss the challenges inherent in having different sites for Canada, Australia, England, and the United States, for example. * [32:51] - These challenges apply in foreign languages too, Stephan points out, using the example of France and Quebec. * [35:08] - Stephan and Dawn talk about the time that SEO takes. * [36:56] - Dawn talks about a very recent Google release involving mobile-first indexing. Stephan then clarifies why it’s important to think about mobile first as your strategy, and desktop second. * [40:01] - Dawn was recently watching a webinar, which she describes and discusses. * [44:12] - On a desktop site, tabbed content is still in the HTML but not displayed by default. On mobile devices, Google isn’t discounting it in the same way. * [45:25] - What is AMP? And do all Marketing Speak listeners need to implement it on their sites? * [47:47] - Dawn explains that there have been issues with AMP’s proprietary code, but overall it increases performance and conversion rates. * [49:26] - Speeding up a slow-loading website is the carrot, but there are sticks as well, Dawn points out. * [51:36] - Does Dawn have a parting tidbit or bit of advice for technical SEO? She recommends making sure that you focus completely on mobile and make sure it’s a fast experience.
Links and Resources: * Dawn Anderson on LinkedIn * Dawn Anderson on Search Engine Land * @dawnieando on Twitter * Dawn Anderson on Facebook * BrightonSEO * Pubcon * Crawl budget * XML Sitemaps * Gary Illyes * Googlebot * hreflang * AMP * Yoast AMP for WordPress * Maile Ohye’s video on SEO taking four months to a year
Christian Mickelsen joins me to teach you all about speaking the language of your potential clients. Christian is a #1 bestselling author and self-made multi-millionaire who has shared the stage with luminaries including Tony Robbins. He also manages to charge $100,000 for a full day of coaching.
Find Out More About Christian Here: Christian Mickelsen
Christian Mickelsen on Facebook
Christian Mickelsen on LinkedIn
Christian Mickelsen on YouTube
@ClientRush on Twitter
In This Episode: * [01:30] - Christian starts off by talking about his book Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every Day, and explores some of his previous frustration in trying to get clients. * [04:20] - We hear more about Christian’s path after the breakthrough and mindset shift that he has previously mentioned. * [07:00] - For the last twelve years, Christian has been focusing on helping coaches get clients. He also reveals how quickly he has helped clients go from zero to six figures, and offers listeners a free gift! * [08:26] - Christian talks about ways to add more clients and some of the best recommendations in his book. * [10:25] - Stephan uses himself as an example to clarify what Christian has been explaining. * [13:54] - We return to the example of a dating coach, with Christian offering feedback on an idea that Stephan suggests. * [16:33] - After the steps that Christian has already described, what happens next in the process? * [20:27] - Christian’s business has now reached a point where he has team members do the intro sessions for potential new members. * [22:01] - What was Christian’s conversion rate when he started out, and what is it now that he’s established this process? * [24:26] - Stephan takes a moment to clarify what Christian has been explaining about his free sessions. * [27:10] - How long should a free session be? As long as it takes to go through the whole process, Christian answers. * [31:01] - Christian talks about the next iteration of his business, as he went from month-to-month to 90 days to six months. * [33:07] - When he was at the $9,700 price point, how many sessions a month was he offering, and how long were they? * [35:54] - Christian talks about how much he spends on Facebook advertising to get people into his funnel. * [36:35] - We hear a little bit of what Christian offers in his free coaching session. * [40:07] - People do want to hear about what you have to offer, Christian points out. * [41:22] - Stephan clarifies for listeners that Christian’s intro session isn’t a regular coaching session sample, and points out what it is instead. * [42:09] - Christian and Stephan roleplay a scenario in which a potential customer objects to the price. * [44:59] - We hear another roleplayed scenario, this time with the potential customer wanting to talk to his wife before signing up. Christian offers some words of wisdom on how to deal with situations like this. * [49:11] - Christian is unattached to the outcome of whether people sign up or not, and emphasizes the importance of wanting it for your clients more than for yourself. * [50:07] - Stephan takes a moment to talk about meeting Christian, and recommends listening to an episode featuring Christian on his other podcast, the Optimized Geek. * [52:37] - How can listeners who are interested in working with Christian get in touch with him or learn more?
Links and Resources: * Christian Mickelsen * Christian Mickelsen on Facebook * Christian Mickelsen on LinkedIn * Christian Mickelsen on YouTube * @ClientRush on Twitter * Tony Robbins * Eben Pagan * Dan Millman * Get Clients Today: How To Get A Surge Of New, High Paying Coaching Clients Today & Every Day by Christian Mickelsen * Free copy of Christian’s book * Free Sessions That Sell: The Client Sign Up System * Tony Robbins Platinum Partnership * The Peace Process * The Instant Miracle * Christian Mickelsen on the Optimized Geek * The Optimized Geek
It’s easy to get so caught up in the world of online marketing that we forget about its connection to physical, brick-and-mortar reality. Today’s guest, Greg Gifford, gave a fantastic keynote speech at UnGagged and I just knew that I had to share his wisdom and expertise with you! In this conversation, you’ll learn how to get your businesses highly ranked in Google’s various search results, why it’s so important to keep your name, address, and phone number consistent, and which tools you should use to reach the top.
Find Out More About Greg Here: ggifford@dealeron.com
Greg Gifford on Twitter
Greg Gifford on LinkedIn
Greg Gifford on Facebook
In This Episode: * [01:24] - Greg talks about some of the most important signals that people need to be aware of and work into their strategy when it comes to local SEO. * [02:47] - Any links will be beneficial, Greg explains, and goes into more depth about getting local links. * [04:17] - What are some of counterintuitive or surprising opportunities to get great local links? One example he offers involves working with ethnic communities; another is websites for local neighborhood watch organizations. * [08:20] - Greg shares his thoughts on being listed on sites like Nextdoor, where links don’t necessarily offer SEO value. * [10:00] - We hear about an example of how participating in a community can dramatically help your business. * [11:57] - Stephan points out that in traditional SEO (as opposed to local SEO), directory links are usually frowned on as being low quality. Greg then talks about how they function in local SEO. * [13:55] - Greg discusses the role of Meetup in local strategy. * [16:25] - Will it be a detriment to you if most of your links aren’t local links? There’s no hard and fast rule, Greg answers. * [17:45] - Greg dives into localized content and internal link structure. He and Stephan then discuss anchor text in terms of internal linking structure. * [22:08] - Stephan clarifies that Greg is using Google Analytics to assess which pages are at the top of page 2 and could get onto page 1 with a little push. He then gives an example of a related phenomenon involving REI. * [24:10] - What rank checkers is Greg using? * [26:04] - Greg talks about what Places Scout does and why he likes it so much. * [29:19] - Stephan clarifies for listeners that it’s important to monitor reviews on an ongoing basis and stay on top of incoming reviews. He and Greg then dig deeper into the topic of reviews and review sites. * [34:04] - Is it possible to simulate hyper-local mobile search results without actually going to the city or location in question? * [35:15] - Greg talks about what Possum is, and why it’s so important for listeners to know about it. * [37:44] - Google has explicitly said that you can’t use a virtual office, PO box, etc. to create a location for your business. * [39:01] - Greg talks about another Google update, Pigeon. * [42:57] - You can learn more about local content silos and Greg’s strategy from an article he wrote, which you can find at this link. * [43:40] - Any business that serves customers in a brick and mortar location is typically going to pull a map pack on searches related on that business, Greg explains. * [45:21] - Greg emphasizes how important it is to claim your business listing on Google. * [48:30] - We hear Greg’s thoughts on using review site content on your own site. He also elaborates on what he mentioned about Google+. * [51:54] - NAP (name, address, phone number) consistency is a huge part of the algorithm, Greg explains. * [54:37] - Is there a tool that will help you keep your NAP consistent across various sites and citation sources? * [57:14] - Greg talks about structured versus unstructured citations. * [60:04] - In general at his day job, Greg works with car dealerships, but he does freelance work on the side for other industries. If people want to reach him, the best way is to email him at ggifford@dealeron.com or to follow him on Twitter.
Links and Resources: * ggifford@dealeron.com * Greg Gifford on Twitter * Greg Gifford on LinkedIn * Greg Gifford on Facebook * UnGagged * DealerOn * Nextdoor * Meetup * Google Analytics * REI * Rank Ranger * Whitespark Local Rank Tracker * Places Scout * MobileMoxie * Possum * Pigeon * Local Content Silos * Google+ * Moz Local
Perry Marshall joins me today to explain how you can do better in your online marketing. He’ll explain the tactics and strategies behind high-performing ads on Google and Facebook. In today’s world, and particularly online, it’s increasingly important to be excellent at what you do. Being “good enough” simply isn’t good enough anymore. You need to have a unique selling proposition and be the absolute best in your market. Listen as we dig into various tips and tricks for optimizing your AdWords performance.
Find Out More About Perry Here: Perry Marshall
@PerryMarshall on Twitter
Perry Marshall on Wikipedia
Perry Marshall on Facebook
Perry Marshall on LinkedIn
In This Episode: * [02:11] - What would be something that would be a big epiphany for a listener who isn’t super into AdWords but is interested in the process? * [06:07] - AdWords has been around for almost 16 years, and Perry started using it almost as soon as it came out. * [07:19] - Perry points out that you need to pick your battles when it comes to AdWords. He also recommends that you start with remarketing/retargeting with any new thing you do on AdWords. * [11:09] - Stephan clarifies: by buying warm traffic first, you’re lowering the price of the cold traffic that you will be buying later. * [12:37] - Perry discusses Quality Scores, and what Google looks for when calculating them. * [18:09] - Stephan and Perry discuss tactics versus strategy, and then Perry returns to discussing the early days of AdWords. * [21:17] - Everybody makes money easily in a growing market, leading people to think that they were smart when in fact they were lucky, Perry explains. * [24:08] - Perry gives an example using Coke and Pepsi to illustrate what he means about being the #1 person in a specific market. * [26:50] - The most important decision in any of this is picking your battles. * [28:48] - What’s an example of a shrinking market that you should stay away from? Perry’s first reaction is bookstores. He then talks about the signs that indicate that a particular industry is growing. * [32:09] - We go back to AdWords specifically, with Perry discussing tactics and strategy around getting your click-through rate higher than it currently is. * [36:52] - Perry recommends using the additional space within the ad for a specific purpose. * [38:55] - Stephan gives an example to clarify what Perry has been saying. * [39:17] - Everything you do in 2018 needs to have a unique selling proposition and say things that nobody else is saying. * [42:03] - Stephan relates Perry’s point to something that Tony Robbins has said about the importance of having an outstanding product. * [42:43] - We live in a winner-take-all world, Perry explains, and points out just how extreme this is on the internet. * [44:48] - What would be an example of a 95-5 strategy or activity that would be in the 5% that generates 95% of the value? * [51:00] - Now that Perry has illustrated the incredible value of having a unique selling proposition, he explains what his own USP is. * [54:15] - What’s the next step for listeners who want to get in touch with Perry and possibly work with him?
Links and Resources: * Perry Marshall * @PerryMarshall on Twitter * Perry Marshall on Wikipedia * Perry Marshall on Facebook * Perry Marshall on LinkedIn * perrymarshall.com/8020 * 80/20 Sales and Marketing * Ultimate Guide to Google Adwords * Google AdWords * Negative keywords * Beware the Naked Man Who Offers You His Shirt by Harvey Mackay * Nassim Nicholas Taleb * Quality Scores * The Art of War by Sun Tzu * Bitcoin * Google Display Network * Ship a Car Direct
Today's guest, Chris Goward, is here with valuable strategies and tips for optimizing your website’s conversion rate. His advice will help you get more people to sign up for your newsletter, buy your products, make inquiries, and more. Chris is an expert on conversion rate optimization and is the author of the best-selling book You Should Test That. He’s also the founder of WiderFunnel.
Find Out More About Chris Here: Chris Goward on WiderFunnel
Chris Goward on LinkedIn
@chrisgoward on Twitter
Widerfunnel.com
WiderFunnel Blog
In This Episode: * [01:16] - Chris begins by taking a moment to explain his framework, called the LIFT Model. * [04:04] - Stephan points out BOB (the “big orange button”) as an example of what Chris has been talking about. * [04:56] - What does Chris mean when he says that “context matters”? * [06:48] - Chris talks about some things that are more important to test than the color of the button. One example is the copy on the button. * [08:44] - What are some things one could do to eliminate or alleviate people’s anxiety on your page? * [11:12] - Chris explains why analysis is important both before and after an experiment. * [14:01] - Stephan talks about a specific set of seals, from SafeSiteCertified. He and Chris talk about the effectiveness of having this kind of seal on your page. * [15:27] - We learn about distractibility and how to reduce people’s distractions. Stephan links this to the paradox of choice. * [19:25] - Stephan circles back to the idea of optimizing and testing button copy, specifically addressing the choice of first-person or second-person language on the button. * [24:30] - Can the use of urgency and scarcity on your page work against you instead of to your benefit? * [26:17] - Chris returns to the topic of curiosity in marketing and conversions. Stephan gives a specific example of a headline that evokes curiosity. * [28:23] - People act in ways that are predictable, yet are often counterintuitive and don’t make sense rationally. Chris explains that we make decisions emotionally and then defend them rationally. * [31:41] - What would be an example of the experiments that Chris has mentioned running? * [34:21] - We move from the LIFT Model to the Infinity Optimization Process. * [38:21] - Stephan talks about Bill Donius, an expert on right-brain thinking, and explains some techniques of Bill’s that he has used. * [41:25] - We learn more about the structure and format of Chris’s LIFT Zone meetings. * [42:27] - What are the values in Chris’ meetings and company? * [44:51] - Chris shares some of his favorite tools with listeners. These include, for example, Optimizely and Hotjar. * [47:25] - Chris describes the difference between A/B testing and multivariate testing and discusses the uses of each. * [52:54] - Where can interested listeners find Chris or get in touch with him?
Links and Resources: * Chris Goward on WiderFunnel * Chris Goward on LinkedIn * @chrisgoward on Twitter * widerfunnel.com * WiderFunnel Blog * You Should Test That by Chris Goward * LIFT Model * SafeSiteCertified * The paradox of choice * Predictably Irrational by Dr. Dan Ariely * Cognitive dissonance * Influence by Robert B. Cialdini * Infinity Optimization Process * Bill Donius on the Optimized Geek * Thought Revolution by Bill Donius * Optimizely * Visual Website Optimizer * Hotjar * A/B testing * Multivariate testing
Bill Hartzer joins me today to talk about the nitty gritty of SEO audits. A good audit is a deep dive into the SEO of your site that results in a roadmap for success. It can give you insights into all the changes you need to make and the opportunities you’ve missed. We explore various SEO topics in a way that is sure to bring value whether you’re a beginner or expert.
Find Out More About Bill Here: Bill Hartzer on LinkedIn
Bill Hartzer
@bhartzer on Twitter
In This Episode:
- [01:35] - Bill talks about some of the big gotchas and lessons from the topic of SEO auditing. He discusses how he starts the process of his audits.
- [03:38] - There are certain types of information you need to gather when assessing why traffic might have dropped off.
- [04:09] - Does Bill bother with Bing Webmaster Tools?
- [04:52] - Bill walks us through more of his process. Stephan then clarifies what Screaming Frog and DeepCrawl are for listeners who may not be familiar with the tools, and Bill discusses the differences between DeepCrawl and OnCrawl.
- [08:06] - Bill recommends using Google’s tools for daily issues, but the other tools he’s been describing for more complex cases, such as when traffic is going down or you have an issue that you want to diagnose.
- [09:24] - We hear what Bill does next after using spidering tools.
- [11:36] - Duplicate content is the bane of the SEO practitioner’s existence, Stephan explains. He and Bill then discuss DMCA issues.
- [16:38] - Bill talks about his favorite page speed analysis tools.
- [19:11] - We move on to analyzing HTML coding. A lot of what Bill does in this regard is manual, he explains.
- [21:44] - Are there other favorite tools that will do HTML analysis? Bill can’t think of any, but lists a couple other potential issues that webmasters should be aware of.
- [24:51] - What does Bill use for heatmap analysis? He answers, then walks people through how to use Google Analytics for this purpose.
- [26:59] - Bill talks about some of the work that he does within the developer tools in Chrome.
- [29:12] - We move onto another aspect of the audit process: external link analysis. Bill discusses how he handles this.
- [32:47] - Are there any other tools that Bill is incorporating into his link audit?
- [35:20] - Stephan recommends looking for lack of diversity when you’re doing a link audit.
- [38:30] - Bill differentiates between manual and algorithmic penalties for listeners who may not understand why they’re so different.
- [40:06] - Are there any other algorithmic penalties that Bill wants to mention other than Panda, Penguin, and Fred?
- [43:58] - We hear about how big Bill’s reports tend to be, and how long it takes for him to complete the audits he does. He then talks about pricing, which typically runs from $500 to $1,500 for small business websites.
Links and Resources: * Bill Hartzer on LinkedIn * Bill Hartzer * @bhartzer on Twitter * DFWSEM * PubCon * Google Analytics * Google Search Console * Bing Webmaster Tools * Screaming Frog * DeepCrawl * OnCrawl * Siteliner * Blasty * DMCA * PageSpeed Insights * GTmetrix * webpagetest.org * Cloudflare * W3 Edge * W3 Total Cache * Schema * Structured Data Testing Tool * Ryte * Crazy Egg * Hotjar * Page Analytics (by Google) * Browsershots * Majestic (for trust flow and citation flow) * Link Research Tools * Open Site Explorer from Moz * Ahrefs * Christoph Kemper on Marketing Speak
Cliff Ravenscraft joins me in this episode to talk about something all of us have in common: podcasts! There’s an incredible amount to learn from podcasts whether you’re a host or a listener. We talk about podcast creation, consumption, and much, much more. Cliff has been an invaluable mentor to many of today’s biggest names in podcasting. In fact, his clients created over half of the top 100 business podcasts on iTunes. So sit back and listen to my chat with the "Podcast Answer Man"!
Find Out More About Cliff Here: Podcast Answer Man
Cliff Ravenscraft on YouTube
@cliffeotc on Twitter
cliffeotc on Instagram
Cliff Ravenscraft on Facebook
In This Episode: * [01:30] - How can somebody take their podcast to the next level? Cliff begins answering by explaining how he got started in the podcasting world. * [05:12] - Storytelling is the cornerstone of podcasting, Stephan explains. Cliff then shares his thoughts on storytelling and why it’s so important to be yourself in podcasting. * [09:17] - Cliff explains why he think an audio podcast is the most powerful form of communication available today. * [11:16] - Stephan agrees that podcasting is the superior platform for sharing your authentic self. Cliff digs into why audio airpods are more powerful than video podcasts. * [14:33] - Cliff agrees that you need an angle in order to have an effective podcast. He also talks about some of the podcasts that he and his wife have done. * [18:03] - Cliff describes his very specific target audience, which is someone who has been an employee for most of their career but has now decided to become self-employed. He then shares his own experience in transitioning to self-employment. * [21:26] - We hear about a recent mentoring call that Cliff had with someone who has been self-employed for five years. * [23:40] - Stephan shares his thoughts on responsibility. Cliff then points out a connection that Stephan has just made for him. * [27:42] - Cliff shares his thoughts on Landmark Worldwide, as well as his aspirations for his own future. * [31:09] - Cliff mentions that he, like Stephan, has gone to Unleash the Power Within. * [34:36] - We learn about Benjamin Franklin’s mastermind, The Junto. * [38:07] - Cliff no longer talks about the TV shows he watches on his podcasts, but still watches a lot of TV. He explains why he still finds TV to be a productive use of his time. * [41:39] - Stephan reveals that he’s a big fan of Star Trek. He and Cliff then debate the merits of Deep Space Nine. * [44:32] - Cliff has picked up a great deal into insight as a result of watching Deep Space Nine, and loves the idea of learning this way. * [47:22] - Another thing that Cliff has internalized from watching TV is how much of his own childhood conditioning was American-egocentric. * [50:16] - Stephan appreciates this perspective more after having lived in another country for eight years, he explains. * [54:34] - Cliff shares the top three things that he wants listeners to get from the episode in terms of their personal brand. 1. Be true to who you are and be your authentic self. 2. Understand that no matter what you believe about yourself, you’re still playing it small and safe. 3. Find yourself a mastermind group.
Links and Resources: * Podcast Answer Man * Cliff Ravenscraft on YouTube * @cliffeotc on Twitter * cliffeotc on Instagram * Cliff Ravenscraft on Facebook * Brendon Burchard * MacBreak Weekly podcast * This Week in Tech podcast * Werner Erhard * Landmark Worldwide * The Americans * Tony Robbins * Jim Rohn * Zig Ziglar * The Optimized Geek podcast * Unleash the Power Within * John Lee Dumas * Amy Porterfield * Smart Passive Income with Pat Flynn * Michael Hyatt * The Junto * Abraham Hicks * Dan Miller * Ephraim Olschewski on Marketing Speak * Ephraim Olschewski on the Optimized Geek * Byron Katie on the Optimized Geek * Think and Grow Rich by Napoleon Hill
Jeff Martin, the Senior Vice President of Search and Social at Touchstorm, joins me today. In this super tactical episode, we talk about all things YouTube including keyword tools, search ranking trackers, optimizing your thumbnails, the importance of descriptions, and whether having your YouTube content translated is worth the extra effort. Hit the play button, and listen now!
Find Out More About Jeff Here: Touchstorm
Jeff Martin on LinkedIn
@Jeff_Martin on Twitter
In This Episode: * [01:16] - Jeff talks about the single most important thing to do on YouTube, which is also the hardest thing: consistently getting content out there. * [04:47] - Stephan points out that with his podcasts, he has to publish each episode at specific times each week, which is in accordance with what Jeff has been saying. * [06:01] - Would Jeff say that subscriber count is a more important metric than view count? * [09:10] - Anybody can use Jeff’s tool, Voot, now (compared to the beta, which required an application). * [11:22] - Stephan takes a moment to clarify a couple of things for listeners, offering a specific example from his career to explain why it’s so important to choose the right keywords. * [14:17] - We learn why Stephan isn’t a fan of using Google Adwords Keyword Planner data for YouTube. He then offers some tools that work for keyword research for YouTube. * [19:55] - Jeff talks about whether there is anything inside of VideoAmigo that’s keyword related and hasn’t been discussed yet. * [21:22] - Which metric does Jeff think is the most important for a marketer to pay attention to? * [25:46] - Jeff points out that you need to keep an eye on your competitors on YouTube, meaning any other channel that puts out content similar to yours. * [29:25] - Jeff gives a specific example to clarify what he has been saying about watch time on YouTube. * [31:45] - Stephan clarifies that YouTube is looking not only at the watch time of our own videos, but also the session watch time. * [33:28] - We hear more about the importance of playlists, which Stephan has described as a “secret weapon.” * [38:59] - Does it help you to create playlists of other people’s content when you’re just starting out and don’t have much content of your own? * [38:45] - Jeff talks about whether thumbnails are more important than the title of the video. * [42:53] - Stephan mentions a few more things about thumbnails that Jeff hasn’t covered. He points out, for example, that the thumbnail doesn’t need to be a still from the video. * [44:41] - We learn more about the text-based aspects of YouTube, including the title, description, tags, and closed caption file or transcript. * [48:47] - Jeff explains that the description is a great place to put your call to action. * [50:59] - Jeff discusses the strategy of translating your YouTube content into other languages to show up in more searches. * [55:03] - Stephan and Jeff offer some easy and fast tips for YouTube.
Links and Resources: * Touchstorm * Jeff Martin on LinkedIn * @Jeff_Martin on Twitter * VideoAmigo * Voot * Keyword Tool * Soovle * Uber Suggest * vidIQ * VideoAmigo - YouTube Performance Stats
Today's guest, Patrick Stox, is the technical SEO for IBM and the organizer of the Raleigh SEO Meetup. He’s also a frequent writer for many search blogs and an accomplished speaker. You might not know the difference between HTTP, HTTPS, and HTTP2. But understanding the difference is more important than ever. Chrome users will soon be warned that sites using HTTP are no longer secure. How can you protect your site? You can make the switch to HTTPS. Join us to learn about SEO and development to keep your site running smoothly.
Find Out More About Patrick Here: Patrick Stox
@patrickstox on Twitter
Patrick Stox on Facebook
Patrick Stox on LinkedIn
In This Episode: * [02:32] - Patrick talks about the massive size of the IBM website. He then discusses some of the big issues in maintaining a site that big from an SEO perspective. * [04:58] - We hear why one should use hreflang tags on their website. * [07:05] - What are Patrick’s preferred tools for crawling? * [07:44] - Stephan compares building a website without an SEO involved to building a house and then realizing you didn’t specify that you needed electrical wiring. * [09:34] - What sorts of documents does Patrick use to get everyone on the same page? He and Stephan talk about the problems with having extensive documentation. * [14:26] - Patrick talks about the potential issues with HTTP, and explains why seeing ads on a site that doesn’t normally have them is potentially really scary. * [17:09] - What are the reasons you need to go from HTTP to HTTPS even on your personal blogs? * [19:13] - HTTPS is a small ranking factor in SEO, Patrick explains, which is basically a tiebreaker between equal sites. He isn’t sure whether its importance as a ranking factor will be increased. * [20:50] - What are some of the biggest mistakes that Patrick sees with HTTPS migrations? * [23:43] - Patrick talks about what content delivery networks (CDNs) he comes across most frequently, and which are his favorites. * [26:23] - Patrick defines service workers for marketers who are listening and may be unfamiliar with some of the geekier SEO terms. He then explains the benefits of minifying JavaScript. * [28:49] - What are some of Patrick’s favorite features within the Chrome Developer Tools? * [33:05] - Stephan talks about the painful procedure that was involved in removing an SEO CDN, and talks about his invention, GravityStream. * [34:47] - Now that we’ve covered HTTPS, Patrick moves on to talking about HTTP2. Its main benefit is that it makes things a lot faster. * [37:28] - Patrick and Stephan talk about server response headers, and Patrick offers some tips and tricks. * [42:58] - We hear about Patrick’s use of Ryte. * [44:04] - Patrick elaborates on frameworks in SEO, discussing specifically React and AngularJS. * [46:57] - Stephan asks Patrick a question: what would be his SEO advice and best practice suggestions to a listener who is using infinite scrolling? * [48:12] - Are there any other server response header or redirect tips that Patrick wants to share with listeners? * [49:54] - Patrick and Stephan talk about Google’s SEO best practice document, and discuss whether H1 tags have an effect. * [52:57] - Stephan explains that he is very outcome-focused rather than activity-focused like most other SEOs. * [54:56] - What’s an example of one of the scripts and tools that Patrick uses to automate and scale across the 50 million pages at IBM? * [57:25] - Patrick is pretty picky about side projects, but if you have a difficult problem that you can’t quite figure out, he may be able to help. He directs listeners on where to find him.
Links and Resources: * Patrick Stox * @patrickstox on Twitter * Patrick Stox on Facebook * Patrick Stox on LinkedIn * IBM * Raleigh SEO Meetup * Pubcon * Hreflang tags * Screaming Frog * Botify * React * Meteor * Bill Hunt on Marketing Speak * Mike Moran * “HTTP to HTTPS: An SEO’s guide to securing a website” by Patrick Stox on Search Engine Land * “What is HTTP2 and How Will it Affect Your SEO?” by Patrick Stox on Search Engine Journal * Akamai * Cloudflare * Fastly * Service workers * Chrome Developer Tools * RankSense * GravityStream * Alex Bertram * Jon Henshaw * Rank Ranger * Search Analytics for Sheets * Google Data Studio * Ryte * Marcus Tandler on Marketing Speak * React * AngularJS * Dan Sharp
If you like recurring revenue, you’ll love this conversation with Mike Morrison. Mike is co-founder of Membership Guys and host of the Membership Guys podcast. He helps membership site owners master their craft and get more recurring revenue on his site and the Membership Mastermind Facebook group. There’s one goal to many customer interactions: to make a sale. Mike's here to help us understand the ins-and-outs of doing just that through site sign-ups!
Find Out More About Mike Here:
Membership Mastermind
The Membership Guys
The Membership Guys podcast
Member Site Academy
@MikeMIMO on Twitter
In This Episode: * [01:11] - Mike talks about why someone should have a membership site and what some of the benefits are. * [02:58] - Is having a membership site beneficial even if you aren’t an authority or expert on something, and your business is based on e-commerce instead? * [06:39] - Mike discusses a subscription-based product based on podcasts and discusses the value that it provides. He and Stephan then dig more deeply into providing value on a membership site in the podcast sphere. * [08:52] - Stephan talks about Mike Vardy of Productivityist and how they got to know each other. * [12:29] - Mike isn’t a big fan of opening and closing the door to membership sites repeatedly, he explains. He relates this to the New Year's experience of swarms of new people going to the gym every January and driving away the regulars. * [17:28] - It makes sense to do a launch if, for example, you have a live event that goes with the program that only takes place once a year. Mike then relates this perspective to what he has been saying. * [20:38] - Mike offers some brilliant words of wisdom: if there’s anything in your marketing that would make your audience unhappy if they found it out, don’t do it. * [23:40] - Stephan talks about WP Elevation and Troy Dean, who was on Marketing Speak recently, and touches on why opening and closing membership works in some cases. * [25:24] - What are Mike’s thoughts on third-party hosted membership sites as opposed to hosting your own? * [27:52] - Other than Memberium, are there other tools that Mike recommends? In his answer, Mike discusses the limitations of these tools as well as offering some great recommendations. * [32:56] - Mike discusses where people should go to get help building things out once they’ve settled on their tools and plugins. * [36:42] - What does Mike think of WishList Member, aMember, and OptimizePress? In his answer, Mike explores a problem with the WordPress world and the issues with licensing. * [41:14] - Mike offers a free plugin comparison chart. You can find that at this link! * [42:37] - We hear some of Mike’s best practice tips for a membership site. He emphasizes the importance of a retention strategy. * [45:51] - One of Mike’s tips is to implement a Dunning process for handling failed subscription payments. * [49:48] - What does Mike recommend for cases when emails your aren’t getting through to customers and members? * [52:08] - Mike is using ManyChat for his messenger bot software. * [52:56] - We hear Mike’s thoughts on using text messaging as part of his marketing and communication strategy. * [55:51] - What are Mike’s favorite episodes of the Membership Guys podcast, and why? * [57:22] - Where can listeners go to work with Mike or join his community?
Links and Resources: * Membership Mastermind * The Membership Guys * The Membership Guys podcast * Member Site Academy * @MikeMIMO on Twitter * AppleCare * Mark Asquith * John Lee Dumas * Podcast Websites * Patreon * Mike Vardy on the Optimized Geek * Productivityist * Jeff Walker * WP Elevation * Troy Dean on Marketing Speak * Memberium * LearnDash * Thinkific * Infusionsoft * Active Campaign * Invision Community * vBulletin * XenForo * MemberPress * WishList Member * aMember * OptimizePress * Free download: Guide to Choosing a Membership Plugin * Dunning process * Stunning * ManyChat * The Membership Guys episode: Why I Dislike Closed Door Membership Marketing * The Membership Guys episode: How to Build a Global Brand with Chris Ducker * The Membership Guys episode: Using Webinars to Grow Your Membership with Amy Porterfield * The Membership Guys episode: How to Use Live Video to Market Your Membership with Luria Petrucci * Intercom * bbPress * BuddyPress
I'm joined today by Doug Allen. Doug is a five-time best-selling author, hedge fund manager, business development consultant, and the founder of the Destiny Partnership Mastermind Group. Doug shares some of the fascinating and powerful studies, tools, and technologies that he explored in a mastermind that I recently attended. Join us to get some valuable insights into presenting yourself to others.
Find Out More About Doug Here: Doug Allen
Doug Allen on LinkedIn
Doug Allen on Amazon
In This Episode: * [01:42] - Doug starts things off by sharing the history of how he became someone who helps others by running masterminds. * [04:34] - Was Doug doing Facebook ads as well, or just AdWords? * [06:34] - Stephan clarifies what Doug has been saying, and then Doug elaborates. Stephan discusses a study done in Israel involving parents turning up late to pick up their kids. * [09:50] - Doug shares a case study about his mastermind, explaining why his video was compelling. * [12:32] - We hear about one of the things that Doug taught, and that Stephan got a lot of value out of. * [13:14] - Doug explains this compelling concept, which relates to categorizing things into “me too” versus “so what?” * [16:39] - Stephan points out that in most Shark Tank episodes, the sharks are thinking to themselves “so what?” Doug then talks about an event on Dragons’ Den. * [19:41] - We learn more about Doug’s work with Tony Robbins. * [22:41] - Doug shares the results model that he came up with in Fiji when he was there for Tony Robbins’ Date With Destiny. * [27:17] - Stephan shares a story about a lunch conversation he had recently that ties into what Doug has been saying related to discipline. * [31:13] - Doug and Stephan talk about a strategy for keeping listeners engaged. * [32:11] - Doug discusses a proactive formula, beginning by explaining its necessity through telling the story of an incident at a recent mastermind involving Stephan’s wife, Orion. * [36:13] - We hear about the proactive formula in more detail, with Doug explaining each of its several steps. He and Stephan also take a moment to dig into the concept that everything is a gift, but the bow may be on the bottom. * [39:42] - The fifth step of the proactive formula is doing it and taking action, Doug explains. * [41:23] - One person making a more enlightened, evolved decision can make a difference in a more powerful way than bringing your “Truth” to the situation, Stephan points out. * [42:28] - This perspective is what Doug loves about Stephan and Orion. * [44:46] - Doug returns to discussing the LinkedIn strategy that he briefly mentioned earlier in the episode. * [47:06] - LinkedIn gives you the ability to download all your LinkedIn contacts’ email addresses, Doug explains, then offers a creative and effective way of using these email addresses (instead of just spamming them). * [50:23] - If someone wants to work with Doug, how can they reach him? He suggests texting him and gives his phone number (if you want it, you’ll have to listen to the episode!).
Links and Resources: * Doug Allen * Doug Allen on LinkedIn * Doug Allen on Amazon * Facebook ads * AdWords * Shark Tank * Dragons’ Den * Tony Robbins * Wealth Mastery * Date With Destiny * Hug Your Haters by Jay Baer * Jay Baer on Marketing Speak * Kabbalah * Neil Strauss * Orion * LinkedIn * Dux-Soup
Robert Allen is here to inspire you to do extraordinary things in your business and to transform your finances. He has written some of the most influential financial books of all time, including Creating Wealth, Nothing Down, Multiple Streams of Income, and the One Minute Millionaire. Robert is a #1 New York Times bestselling author who has already written 11 books (and has 10 more in him).
Find Out More About Robert Here: robertallen.com
robertgallen.com
connect@robertallen.com
@OfficialRobertGAllen on Facebook
@BestSellerBob on Twitter
bestseller_bob on Instagram
In This Episode: * [01:21] - Robert has written eleven books so far and has ten more in him, he says. He also addresses which book he’s most proud of, and how he ended up getting his first book deal. * [06:14] - Stephan takes a moment to share the story of how he got started in his business while in grad school for a completely unrelated subject. * [09:13] - Behind the scenes of most success stories, you’ll see someone doing something out of the ordinary, Robert points out. * [13:14] - Setting goals is old technology, Robert explains, and offers a more successful alternative. * [14:07] - Robert discusses the premise of his book The Challenge. * [17:34] - We hear about one of Robert’s favorite students. He then explains that what really motivates him is changing other people’s lives. * [19:44] - Stephan shares some words of wisdom that he shares with attendees of his sessions and presentations. * [21:45] - How did Robert choose the three subjects of his book The Challenge, who he has just been talking about? * [24:36] - Robert mentions that another of his books involves the story of a woman who lost her husband, children, and job. * [26:51] - We learn that Robert has an upcoming challenge, and how he plans to run it. * [30:26] - Stephan emphasizes the necessity of being willing to put everything on the line, using Elon Musk as an example. * [34:35] - Robert mentions the difficulty of “living it forward, but revealing it backward.” * [36:22] - Stephan digs into what Gary Vaynerchuk means about hustling, then shares the story of how he got into a Tony Robbins event. * [39:05] - Robert shares his own favorite story involving Tony Robbins. * [44:36] - After his bankruptcy, Robert wasn’t the best candidate for a book about how to make money, but having the right people around made all the difference. * [45:48] - Stephan circles back to the idea of a rejection test and shares something that he uses in his hiring process. * [47:39] - Robert discusses the process of buying properties with no down payments in his book Nothing Down. * [52:17] - How could someone possibly become a millionaire in a minute? * [55:34] - Robert talks about where listeners can find him.
Links and Resources: * robertallen.com * robertgallen.com * connect@robertallen.com * @OfficialRobertGAllen on Facebook * @BestSellerBob on Twitter * bestseller_bob on Instagram * Creating Wealth * Nothing Down * Multiple Streams of Income * One Minute Millionaire * Multiple Streams of Internet Income * Cash in a Flash * The Four Maps of Happy Successful People * Elon Musk * Aaron Ross on Marketing Speak * StrengthsFinder * The Challenge by Robert Allen * Gary Vaynerchuk * Tony Robbins
Matthew Kimberley is the founder of The School for Selling and the creator of the Principles of Professional Persuasion. His first book, How to Get a Grip, sold over 50,000 copies. We’ll go into depth about sales strategies, various tools that can help at various stages of the sales process, and why having great sales technique is so important.
Find Out More About Matthew Here: matthewkimberley.com
@mjkimberley on Twitter
@matthewkimberly on Facebook
Matthew Kimberley on LinkedIn
The School for Selling
In This Episode: * [00:56] - What does Matthew wish that marketers knew about selling? * [03:21] - Matthew talks about what he does when he goes into a client organization and teaches their sales team, discussing the importance of discipline and structure. * [07:03] - We hear about how a business owner can help position a salesperson to be on a level playing field with a prospect. * [08:43] - Scripts work to a degree, Matthew says, but they have problems. * [14:14] - Matthew talks about how he optimizes his sales system, which he says is a discipline more than a science. He then talks about how he uses hypotheses to figure out the best sales strategies. * [16:40] - Stephan points out that the idea of split-testing with hypotheses is used in SEO as well. * [17:52] - Does Matthew do any type of personality assessments with his clients? * [19:09] - Stephan is very much into personality testing, he says, and explains how he uses it in his hiring process. Matthew then elaborates on his views on personality tests in roles outside of sales. * [22:12] - Matthew discusses some of the ways in which technology can help hold business owners or entrepreneurs accountable. * [23:27] - Stephan uses two CRM systems: Capsule and Infusionsoft. Which tools does Matthew use? * [26:55] - We hear more about the potential of eliminating the salesperson entirely through technology through bots. * [31:07] - Matthew talks more about online car sales, which would have been hard to believe even just a few years ago. * [32:11] - Matthew mentions ManyChat and discusses how he has used it. * [33:48] - We hear Matthew’s thoughts on the ability to follow instructions and the idea that his job is to eliminate any organization’s dependence upon one tyrannical personality. * [36:25] - Why a stand-up meeting? Matthew explains why the understanding that the meeting won’t last long is helpful. * [37:31] - Does Matthew have any other morning rituals or routines that might help a person or a team get in the zone for closing lots of deals? * [41:05] - Stephan digs into the efficacy of setting monetary values for various milestones in both sales and all aspects of marketing. * [42:48] - Matthew talks about his webinars and the role of a joint venture partner in these webinars. * [44:45] - Does Matthew have any criteria for choosing joint venture partners based, for example, on the size of their audience? * [45:58] - We hear about Matthew’s personal morning rituals, with him explaining that most of his days started slowly until his kids and dog changed things. * [47:56] - Stephan explains that we each have our own chronotype and that it’s important to schedule your life around your chronotype instead of forcing yourself to conform to another schedule. * [49:19] - Where can listeners go to work with Matthew?
Links and Resources: * matthewkimberley.com * @mjkimberley on Twitter * @matthewkimberly on Facebook * Matthew Kimberley on LinkedIn * The School for Selling * Principles of Professional Persuasion * How to Get a Grip by Matthew Kimberley * Michael Port on the Optimized Geek * Taki Moore * DISC * Predictive Index * Fascinate Test * Sally Hogshead on Marketing Speak * Capsule * Infusionsoft * ManyChat * Help Scout * Pipedrive * Contactually * Scott Oldford of Bots for Business * Dr. Michael Breus on the Optimized Geek * Dr. Ron Friedman at ignite80
Troy Dean is the cofounder of WP Elevation, an online program and community designed specifically for WordPress consultants. He’s passionate about helping WordPress consultants build successful businesses and has discovered innovative ways to keep people motivated and engaged. Troy will be sharing his tips and insights into how you can achieve amazing results.
Find Out More About Troy Here: Troydean.com.au
WP Elevation
Troy Dean on Facebook
@troydean on Twitter
Troy Dean on LinkedIn
In This Episode: * [03:12] - Stephan talks about the business he built and explains that the reason he couldn’t sell it was that he was inextricably linked to the businesses and no one wanted to buy it without him. * [04:40] - How do you introduce scale into a business that is normally trading time for money? * [08:16] - Troy talks about launches for online courses, which he says are bedazzling and blinding for many people. * [13:31] - We hear about how Troy’s launch strategy is similar to, and differs from, Jeff Walker’s strategy. * [16:10] - Troy offers more details about the length and cost of his course, and what happens after you finish the course. * [17:38] - Troy’s intention is to change people’s lives, not just to make passive income, he explains. * [19:05] - We learn about the progression of Troy’s business and program. Troy then talks about micro-commitments and offers a specific example of how he uses them. * [23:32] - Where do macro-commitments factor into Troy’s strategy? * [25:30] - What technology is Troy using to run his learning management system? Troy lists some specific tools, then explains how they interact with each other. * [29:44] - At the moment, Troy is experimenting with ManyChat and working on a desktop app, he explains. * [32:23] - Why does Troy create a community inside of his membership site when he’s also using Facebook groups? * [35:57] - Troy does three intakes a year, he explains, and they’re currently on their seventh intake. * [37:25] - We hear more about Troy’s 21-day challenge and what it’s designed to achieve for its participants. * [39:44] - Is Troy incentivizing people for taking certain actions during each 21-day challenge? * [41:18] - Stephan brings up Taki Moore’s program. He and Troy then talk about the tools and systems that they use for their businesses. * [45:57] - Troy talks about how he uses checklists and documentation to ensure everything is done to high standards. * [49:34] - What sort of software or system is Troy using for polling? * [52:15] - Stephan points out that Troy’s system is potentially cloneable to other types of verticals. Troy then talks about why his focus has been on WordPress consultants, and what his main difficulty in branching out into other verticals is. * [57:16] - How can people get in touch with Troy if they want to work with him?
Links and Resources * Troydean.com.au * WP Elevation * Troy Dean on Facebook * @troydean on Twitter * Troy Dean on LinkedIn * Michael E. Gerber on Marketing Speak * Jeff Walker * Brendon Burchard * Frank Kern * Jeff Walker * Launch by Jeff Walker * LearnDash * InfusionSoft * BadgeOS * Credly * Memberium * ManyChat * BuddyPress * Social Learner * Taki Moore * Trello * Asana * Ephraim Olschewski on the Optimized Geek
Today's show features Melodie Moore. She's the founder of Business Tech Ninjas, a company that specializes in creating membership sites. We’ll geek out together and talk about Infusionsoft as well as various tools that integrate with it. We’ll also talk about marketing campaigns, indoctrination sequences, membership sites, online courses, and a ton more.
Find Out More About Melodie Here: Business Tech Ninjas
@Melodiem47 on Twitter
Melodie Moore on LinkedIn
melodie@businesstechninjas.com
In This Episode: * [01:10] - Let’s talk about systems! Melodie offers some of her best tips for avoiding mistakes and mishaps with scaling and growth in terms of systems. She then describes her auditing process. * [05:23] - One of the most common and effective things that Melodie does for recurring monthly memberships is a feature welcome, she explains. * [06:30] - Is Memberium the best tool for running a membership site? Melodie and Stephan discuss various options. * [11:06] - Melodie strongly recommends starting small and proving your concept before going big. Stephan then offers another perspective on this: not even building your information product before you’ve sold it. * [13:59] - Does Melodie have her own membership site? * [17:04] - Melodie discusses the reports that Infusionsoft can automatically generate. * [18:59] - We hear Melodie’s thoughts on payment gateways, such as WePay, PayPal, and Venmo. * [21:57] - Melodie talks about using a learning management system, which she clarifies isn’t what Memberium is designed to be. * [25:07] - Why Infusionsoft instead of Ontraport or ActiveCampaign? * [27:37] - What are some of Melodie’s favorite third-party plugins or addons for Infusionsoft? * [29:53] - Melodie talks about what PlusThis does and why she likes it. She offers an example of how she has used it. She also discusses several other tools. * [33:33] - Stephan brings up the topic of receiving texts, explaining that he often has people at a seminar send a text message to get a free gift. * [37:49] - Stephan offers a tip to listeners: format buttons and popups on your site in the first person. * [38:22] - What are Melodie’s thoughts on Leadpages? * [40:40] - Stephan brings up Facebook Messenger, which people are starting to use as a marketing tool. * [42:32] - We go back to webinars, with Melodie offering some tips for using webinars effectively as an upselling tool. * [45:11] - The challenge is getting people to actually consume content and take action, Melodie explains. * [47:05] - Melodie talks about using contests to increase engagement and get new people into the site. Stephan then offers his take (and advice) on the topic. * [49:37] - Melodie discusses contests that she has run or participated in that ended up being quite successful. * [52:04] - What’s the difference between a contest and a sprint in this context? Melodie answers, then Stephan shares some of his own strategies. * [56:55] - Melodie talks about why she likes Stephan’s actionable model that he has just described. * [58:21] - Melodie offers one last bit of wisdom for listeners, which is to be able to just roll with things. * [59:35] - How can listeners get in touch with Melodie if they want to work with her or her company?
Links and Resources: * Business Tech Ninjas * @Melodiem47 on Twitter * Melodie Moore on LinkedIn * melodie@businesstechninjas.com * Infusionsoft * Memberium * StrengthsFinder * WishList Member * OptimizePress * aMember * AmbitionAlly * CustomerHub * Thinkific * The Lean Startup by Eric Ries * Frank Kern * WePay * PayPal * Venmo. * Ontraport * ActiveCampaign * AppointmentCore * ScheduleOnce * PlusThis * Zapier * IFTTT * Leadpages * Leaddigits * Instant Customer * Facebook Messenger * Traffic & Conversion Summit * ManyChat * Travis Ketchum on Marketing Speak * 5 Day SEO Maximizer Challenge
On today’s show, I take a deep dive into Facebook advertising with my guest, Cat Howell. She's an incredible Facebook marketer who shares valuable information we can apply to our current strategies. Spending too little is one of the biggest mistakes that she sees in her Facebook advertising agency because Facebook ads are not effective unless they are done right. In our conversation today, Cat will use her experience from working with clients like Coca Cola, Amitil, and Contiki to give you Facebook advertising best practices, tips, tricks, and secrets.
Find Out More About Cat Here: Cat Howell
@socialuplab on Facebook
Cat Howell on YouTube
@SocialUplab on Twitter
Facebook Ad Hacks
In This Episode: * [00:59] - Cat discusses some of the biggest Facebook advertising mistakes that she sees prospects or clients making before they start working with her. She then discusses her suggested minimum run time and spend for an ad campaign. * [03:38] - Cat offers another way to approach ad campaigns, pointing out that it’s important to be willing to spend more on a new campaign. * [05:03] - Stephan brings up a real example involving his book The Art of SEO. Cat then talks about the time period it takes to get ad spend down to a more reasonable price. * [07:56] - For listeners who aren’t familiar with Facebook’s Audience Network, Cat explains what it is. She also discusses the problem with it, which involves accidental clicks. * [10:51] - Typically, Cat would recommend that if you’re launching a brand new campaign, you should leave the campaign on automatic placement (which is Facebook’s default). * [12:13] - Stephan returns to the hypothetical example of selling his book, asking Cat about what an effective funnel might look like. * [14:57] - Cat illustrates her point through the example of selling clothing through an ecommerce store and upselling to your existing customers. * [16:00] - What would be an example of a successful client of Cat’s on Facebook? She discusses a recent case, talking about its ROI. She then offers advice about going for a specific audience. * [21:06] - Cat gives an example of niching down to a very narrow target, as she has just recommended. * [23:10] - The caveat, Cat points out, is that you actually need to have expertise in the subject you’re going to teach people about. * [23:58] - Is there any benefit to being Facebook verified? And does Cat help her clients get Facebook verified? * [25:46] - Cat discusses some of the pricing models used in working with online marketing agencies. * [29:10] - At Cat’s agency, she uses a combination of all the models she has just discussed, she reveals, and explains that it depends on each client’s needs. * [29:56] - Stephan points out that some advertisement agencies are secretive about exactly what they’re doing, meaning you’d have to start all over if you leave that agency. Cat then shares her perspective on this practice, discussing the pros and cons. * [35:02] - Cat talks about a client who had been spending $20k a week on email marketing without knowing anything about exactly what was happening. * [36:21] - We learn about Cat’s views on the use of videos in advertising on Facebook. * [39:11] - Cat discusses the difference between using Facebook Live videos as ads as opposed to pre-recorded videos. * [40:43] - Stephan uses this podcast as a hypothetical to ask Cat how to incorporate Facebook Live into a marketing strategy for a podcaster or anyone in a similar situation. * [42:56] - Cat responds to Stephan’s question, offering her recommendations for strategies on how to advertise with video in his case. * [45:14] - How can listeners find Cat to work with her?
Links and Resources: * Cat Howell * @socialuplab on Facebook * Cat Howell on YouTube * @SocialUplab on Twitter * Facebook Ad Hacks * Eight Loop Social * The Art of SEO by Stephan Spencer * Audience Network * Instagram * Tony Robbins * Gary Vaynerchuk * Shopify * Facebook Live * Open Broadcaster Software (OBS) * iTunes * Stitcher * Google Play
Adam Witty joins me today for an in-depth discussion of authority marketing and the role that writing and publishing a book can play. There’s a difference between having authority and leveraging your authority. If you don’t have authority, there’s no point in trying to leverage it - you need to spend some time building it. We’ll discuss the seven pillars of authority marketing, as well as how to do market research to ensure your book will meet the needs of your audience.
Find Out More About Adam Here: Adam Witty on LinkedIn
Adamwitty.com
Advantage Media Group
@adamwitty on Twitter
awitty@advantageww.com
In This Episode: * [01:29] - Where does having your own book fit into the equation of authority marketing? Adam lays out the map for us, explaining what authority marketing is. * [03:01] - Adam talks about the difference between having authority and leveraging your authority. * [03:03] - We learn that there are seven pillars of authority marketing: content marketing, PR and media, speaking, branding and omnipresence, lead generation, referral marketing, and events. * [06:59] - Adam discusses content marketing, explaining that educating your clientele builds deeper relationships than advertising to your clientele. He also talks about the importance of being a “safe bet” for media. * [10:16] - Stephan brings up another way to be a safe bet for media appearances. * [11:56] - If you’ve already built up some authority, what are some things you could do to leverage this authority that you already have? * [14:14] - Authority marketing is a marathon, not a sprint, Adam explains. * [15:46] - How can someone successfully turn a blog into a book? As he answers, Adam explains what purpose a book should serve for your target customer. * [18:54] - We learn about some ways to test your market inexpensively before writing your book. One strategy involves creating several book covers. * [21:01] - Stephan recommends a free tool: answerthepublic.com. * [22:49] - What is the process for turning a great idea into something amazing? Adam points out that there isn’t an exact formula to follow, but says he has some tips. * [25:20] - Adam lists the tips he has just mentioned. * [29:03] - A book can raise your credibility, and it can just as quickly destroy your credibility, Adam explains. He points out that your book has to look credible and professional, not self-published. * [30:35] - Adam offers another tip about the power of a foreword and endorsements for your book. * [32:34] - Adam discusses the strategy of paying to have a chapter in an anthology book with one major name on it. He recommends saving your money. * [33:37] - Another of Adam’s tip is that when it comes to books, bigger is not always better. He offers the recommendation to aim for 30,000 to 35,000 words for your first book, or 120 to 160 pages. * [37:10] - We hear some details on how you can thicken up a book. * [38:37] - What would Adam recommend for Stephan, considering his book is over a thousand pages long? * [42:09] - Adam offers another piece of advice: “bait the hook to suit the fish, not the fisherman.” * [44:16] - Adam discusses the concept of selling something before you build it by talking about your forthcoming book. * [47:39] - The book is the only form of media that has permanent shrines (meaning bookshelves and libraries) built for it, Adam points out. * [49:21] - Adam shares a case study about a client who wrote a book on leadership development and the success he has achieved. * [55:15] - How can listeners get in touch with Adam? As he answers, he offers listeners a free book, which you can get by visiting forbesbooks.com/marketing-speak. He also suggests taking their Authority Assessment.
Links and Resources: * Adam Witty on LinkedIn * Adamwitty.com * Advantage Media Group * @adamwitty on Twitter * awitty@advantageww.com * Advantage Media Group * Forbes Books * The Search by John Battelle * The Long Tail by Chris Anderson * Answerthepublic.com * Chicken Soup for the Soul by Jack Canfield, Mark Victor Hansen, and Barbara Bergman * The ONE Thing by Jay Papasan and Gary Keller * The Art of SEO by Stephan Spencer * Nick Cownie on Marketing Speak * A Climb to the Top by Chuck Garcia * Free copy of Lead the Field by Adam Witty
To host this ultra-special 100th episode of Marketing Speak, I’m turning the reins over to none other than my amazing wife, Orion. She thinks I don’t always give myself enough credit, so in her interview, she makes sure I have the chance to shine. We’ll reflect on the last hundred episodes of Marketing Speak and talk all about various tips, tricks, and insights I’ve learned and discussed. We also touch on the past, present, and future of SEO, and whether it’s true that SEO is dead.
In This Episode: * [02:04] - why he started the podcast and what the most important thing he’s learned so far is. In his answer, he talks about the opportunity to have powerful hour-long conversations. * [04:17] - Stephan talks about how he maintains such a high standard for the guests on his podcast, which he explains is largely because he hand-picks almost all of his guests. * [07:16] - We hear about an incident in which his presentation was stolen and presented as someone else’s. * [10:22] - Stephan discusses how he now protects his intellectual property. He then explains more about the courses he offers. These are all available at stephanspencer.com. * [13:08] - What’s the difference between white hat and black hat SEO? What are the penalties for using black hat SEO? * [15:28] - Stephan talks about how he has helped people who were affected by inadvertently using black hat SEO techniques. He then talks about what can happen if you get hit by penalties, and why you may need an SEO expert. * [17:19] - Stephan lists some of his favorite episodes and guests previously on Marketing Speak: Bill Hunt and Rand Fishkin. * [20:38] - What does Stephan think about the idea that SEO is dead? As he answers, he talks about how quickly technology is changing. * [25:03] - Stephan discusses how he keeps up with the rapidly changing world of SEO. * [26:55] - Stephan offers a couple of recommendations for testing for your advantages. * [28:34] - Orion chimes in to talk about her own experiences with taking the DISC test. (FIND AND LINK THIS) She then emphasizes the importance of taking care of your body and lifestyle. * [31:12] - Your best resource is your resourcefulness, Stephan points out, and elaborates on what Orion has been saying. * [32:56] - Stephan thinks that paid advertising and SEO go together like peanut butter and jelly. He talks about some techniques for successfully combining the two strategies. * [36:07] - Orion returns to the prior topic of how fast technology is changing. Stephan then offers his advice for what to focus on first. * [38:32] - Stephan has a team that is empowered to champion his various projects, he explains. He then discusses how to work on the big picture instead of cluttering one’s head with useless information. * [41:12] - What are the social networks and marketing platforms that Stephan focuses on? * [46:46] - Stephan offers three keys to conversion and selling more through your web site: the irresistible offer, social proof, and not violating the three-second rule. He walks us through each of these topics and explains how to succeed at them. * [54:30] - What is the one next-step action that listeners should take right now? Stephan recommends his free five-day SEO maximizer challenge.
Links and Resources: The Optimized Geek
BrightonSEO
India Affiliate Summit
Web 2.0 Summit
SMX Advanced
Stephenspencer.com
The difference between white hat and black hat SEO
Search Engine Marketing, Inc by Mike Moran and Bill Hunt
Moz
SES Toronto
The Art of SEO by Stephan Spencer
Bill Hunt on Marketing Speak
Rand Fishkin on Marketing Speak
Moore’s Law
Metcalfe’s Law
StrengthsFinder 2.0
The Fascinate Test
Sally Hogshead on Marketing Speak
DISC test
Tony Robbins
Michael Gerber on Stellar Life
The E-Myth
Alison Armstrong on Stellar Life
Dr. John Demartini on Stellar Life
The Secret
Dave Asprey on Stellar Life
Bulletproof
Head Strong by Dave Asprey
Udo Erasmus on the Optimized Geek
David Allen on the Optimized Geek
Reddit
Pinterest
Facebook Live
Huffington Post
Chet Holmes
Five-day SEO maximizer challenge
Today, I’m joined by the remarkable Bill Hunt, the President of Back Azimuth Consulting and a true expert in SEO. He consults with high profile companies and has his own suite of tools. He also wrote the book on Search Engine Marketing. He shares advanced SEO strategies and best practices for site migration, increasing search yield, finding more of those “not provided” keywords, and advanced search operators. If this sounds like your cup of tea, you’ll enjoy this episode as much as I did.
Find Out More About Bill Here:
Back-azimuth.com
Hrefbuilder.com
Whunt.com
@billhunt on Twitter
Bill Hunt on LinkedIn
In This Episode: * [01:07] - Stephan starts off by geeking out a bit on SEO, pointing out that there’s too much emphasis on the fundamentals. * [01:46] - In terms of data mining, how do you make data-driven decisions that are based on more than a hunch? In his answer, Bill talks about some of the things he does to offer value to people. * [07:28] - Stephan goes back to recap a few of the things Bill has been saying to ensure they’re clear for listeners. Bill then clarifies and elaborates on some of his earlier information. * [10:04] - One of the amazing things that Google is willing to give users is impressions. Bill then describes how to do what he calls the “poor man’s yield analysis.” * [12:45] - Bill discusses the importance of a statement answering the question “why us?” This should be shorter than an elevator speech. * [15:39] - What are some of Bill’s other favorite search tips and tricks to find out what’s going on with your SEO? * [17:47] - Stephan asks Bill a little bit of a trick question about how you tease out the HTTPS URLs. In his answer, Bill talks about canonicals. * [21:48] - What do you do when your canonical is not getting obeyed? * [23:32] - Stephan talks about what he finds when he audits clients’ websites. He then uses the example of a specific client, and Bill offers his advice for the situation Stephan described. * [26:14] - Stephan points out that XML sitemaps are supposed to only have canonical URLs in them. * [30:56] - What should listeners pay attention to with regards to HTTP migrations? * [34:12] - Bill discusses chains of redirects and what he would recommend that listeners do about them. * [37:17] - We learn about the benefits of using a 410 instead of a 404, with Bill describing the intended uses of each. * [41:36] - If you want to reduce the amount of wasted crawl equity or crawl budget, would Bill recommend disallows, noindexes, or 410s to carve pages out of the search results? He likes to do a plain noindex nofollow, he explains. * [44:35] - Stephan describes a common approach that he thinks is a huge mistake, which is to disallow these pages. He and Bill then discuss this. * [48:39] - Bill discusses whether link sculpting is still possible. * [51:30] - We learn about the benefits of being able to have a cascading drop-down and the impact of hamburger menus. * [55:04] - We move into the lightning round. What’s Bill’s take on iframes from an SEO standpoint? * [55:27] - What’s Bill’s take on 302s versus 301s? * [56:58] - Is there a tool to track how many clicks away your pages are from an outside link source? * [57:53] - Are there any URL best practices that Bill thinks are no longer relevant or no longer true? * [59:24] - Bill elaborates on what he meant by saying that there’s no need to localize URLs. * [60:58] - Does Bill have any favorite tools for log analysis and looking at what spiders (like Googlebot) are doing? * [62:38] - Bill talks about where listeners can find him.
Links and Resources: Back-azimuth.com
Hrefbuilder.com
Whunt.com
@billhunt on Twitter
Bill Hunt on LinkedIn
Search Engine Marketing, Inc
Data mining
Marcus Tober
“(not provided)” on Google Analytics
Google Search Console
Canonicals
UTM codes
XML sitemaps
Redirect chains
Tag pages
Schema
Breadcrumbs
Link sculpting
Hamburger menus
HTML element
Christoph Cemper on Marketing Speak
LinkResearchTools
302s versus 301s
Googlebot
Sawmill
Botify
On today’s Marketing Speak, we are going to workshop PR strategies and processes with world recognized publicity expert Heidi Krupp-Lisiten. She is the Founder of Krupp Kommunications or K2 located in Manhattan. We’d all like to have more publicity and a bigger audience. Reaching this goal may seem difficult, but a huge part of it boils down to workshopping the answers to three relatively simple questions: who cares, so what, and finally, why me? If you aren’t clear on how to answer these questions, or know why they’re so significant, tune into this episode.
Find Out More About Heidi Here: Krupp Communications
Heidi Krupp on LinkedIn
Krupp Communications on Instagram
@KruppKomm on Twitter
@Heidi_Krupp on Twitter
In This Episode: * [01:40] - Heidi talks about how to get coverage and appear in the media. She suggests starting by clarifying your story and message. * [03:49] - We learn that Heidi considers herself a strategist, not a publicist. * [05:56] - Heidi clarifies the three questions she has just mentioned: Who cares? So what? And why you? She then workshops this process with Stephan, offering an example of listeners for how they should go about addressing the questions. * [11:09] - Heidi’s advice to Stephan is to be more forthcoming about the great work that he has done, for example by providing data on his books and by being clear about the clients he has helped. * [14:22] - Stephan recaps the lessons that Heidi has just covered to make them clear for listeners. * [15:36] - We learn about Heidi’s “know me, like me, trust me, buy me” philosophy, and how they tie into what she has been talking about. * [17:57] - If your domain is available as a .com, that’s the one you should get, Stephan points out. He explains why this is important. * [19:55] - Heidi talks more about taglines, specifically using the example of David Bach, the author of Smart Women Finish Rich. * [23:09] - Stephan recommends an earlier episode with Ephraim Olschewski about building relatedness and closing seven-figure deals. * [24:42] - Did Heidi come up with the “debt diet” concept and pitch it? How did all that work? * [29:05] - Stephan takes a moment to rave about Heidi’s talent and skill in being a strategist based on the story she has just shared. * [30:53] - Heidi has known Tony Robbins for over two decades, she reveals. She then talks about her experiences with him. * [34:57] - Stephan talks about his personal transformation and the fact that he met his wife thanks to Tony Robbins. He also recommends his other podcast, The Optimized Geek. * [35:33] - We hear about Heidi’s determination to connect Oprah with Tony Robbins, and how fulfilled she felt when the two connected. She then talks about being conscious about choosing clients who are the right fit for her. * [40:03] - Heidi discusses her role in the Chicken Soup for the Soul 20th Anniversary Edition, and the feeling of seeing her name on the cover of a book. * [42:50] - What has that book done to change Heidi’s business and career? * [44:40] - Stephan draws out a lesson for listeners, which is that anything is possible. * [46:07] - Heidi and Stephan go through another brainstorming exercise, which is figuring out what angle Heidi would pitch to get on Good Morning America for her role with the recent Chicken Soup book. * [50:00] - Stephan brings us back to the angle of pitching Good Morning America. * [52:00] - How can people get in touch with Heidi if they want to hire her?
Links and Resources: Krupp Communications
Heidi Krupp on LinkedIn
Krupp Communications on Instagram
@KruppKomm on Twitter
@Heidi_Krupp on Twitter
Weight Watchers
Tony Robbins
Brendon Burchard
The Art of SEO by Stephan Spencer
BuyDomains.com
HugeDomains.com
David Bach
Smart Women Finish Rich
Neil Strauss
Ephraim Olschewski on the Optimized Geek
Pay It Down! by Jean Chatzky
The South Beach Diet by Arthur Agatston
Unlimited Power: A Black Choice by Tony Robbins and Joseph McClendon
The Optimized Geek
About Optimized Geek
Chicken Soup for the Soul 20th Anniversary Edition
Loren Slocum on Marketing Speak
Ann Handley, an amazing writer and marketer, joins me today. She knows exactly what it takes to attract, engage, and keep an audience in today’s market. Quality content is more important than ever in the world of marketing. You shouldn’t just be focused on churning out content in an attempt to reach more customers. That’s a surefire way for your content to get lost in the ever-widening sea of information. Instead, you need to specifically identify your audience and create content that addresses their needs. Ann talks to me about all that and more, so listen in and start making great content today!
Find Out More About Ann Here:
Ann Handley
@MarketingProfs on Twitter
@annhandley on Twitter
MarketingProfs
Ann Handley on LinkedIn
Ann Handley on Facebook
In This Episode: * [01:23] - Ann and Stephan start off the conversation by talking about their recent random run-in with each other. * [03:48] - What are some of Ann’s favorite nuggets of wisdom and insight from her book Everybody Writes? * [08:04] - Ann shares some of the basic rules of creating content that matters. She discusses viewing communication with your audience as a privilege, and thinking of things from an audience-centric point of view. * [09:23] - When Ann thinks about who she’s creating a piece of content for, she thinks about one person who she wants to help. She then explains that she spends a lot of time on Twitter getting to know her audience. * [11:51] - Ann talks about how deep her profile of her audience persona goes. * [14:21] - We hear Ann’s thoughts on tools that are important for writers, including The Elements of Style. * [18:05] - Does Ann recommend that companies or marketing departments come up with style guides to make sure everybody is on the same page? * [21:16] - Stephan brings up some wisdom from a previous episode of Marketing Speak. * [23:20] - Ann talks about how she handles situations with ghostwriters, in terms of how she gets the best outcome for the company. She emphasizes the importance of having an editor, not just a writer. * [27:04] - Every company with writers should have an editor, Ann explains. She then discusses how to figure out whether content is high-quality. * [28:56] - Ann shares her thoughts on using video rather than writing as the best way to reach your audience. * [31:17] - What does Ann think about repurposing content? * [33:10] - Ann talks about her recommendations for what people should do in terms of creating video-based content. * [35:22] - Stephan’s membership site is running Memberium, and he’s moving to using LearnDash, he explains. * [36:44] - We hear Ann’s thoughts on the ways to use a video transcript. She prefers reading a transcript to watching the video, she explains. * [39:29] - Ann points out that quite a few people start their content by dictating, rather than writing, the content. * [42:58] - Where would Ann recommend people go to find ghostwriters? * [45:45] - Ann thinks there’s an enormous upside to training yourself to think about things from an audience-centric point of view. * [46:57] - What would Ann say to someone who is using writers as cogs in a wheel and just churning out content? * [48:31] - Stephan talks about the importance of intentionality and approaching everything from this perspective. * [52:08] - Ann digs deeper into places to find writers and freelancers. * [54:10] - Ann shares her thoughts on focus groups. * [55:04] - We learn what Ann means when she talks about telling bolder stories. She gives an example of a company that does an excellent job of telling bold stories. Stephan then shares an example of his own. * [58:42] - Being bold doesn’t mean you have to be crazy or wacky, Ann clarifies. Instead, it’s about fully expressing your brand. * [61:51] - Ann offers a book recommendation: Between You & Me by Mary Norris.
Links and Resources: Ann Handley
@MarketingProfs on Twitter
@annhandley on Twitter
MarketingProfs
Ann Handley on LinkedIn
Ann Handley on Facebook
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C. C. Chapman
World Domination Summit
The Elements of Style by William Strunk Jr. and E. B. White
Hemingway App
Grammarly
Searchmetrics Content Experience
Uberflip Style Guide
MailChimp Style Guide
Ephraim Olschewski on Marketing Speak
Blue Bottle Coffee
From Plant to Cup: Brew an Amazing Cup of Coffee on Skillshare (by Blue Bottle Coffee)
Skillshare
LearnDash
Wistia
Vimeo
Thinkific
Rev.com
SpeakWrite
Speechpad
The One Minute Millionaire by Mark Victor Hansen and Robert Allen
Cash in a Flash by Mark Victor Hansen and Robert Allen
WriterAccess
ClearVoice
Textbroker
Amazon Mechanical Turk
Ephraim Olschewski on the Optimized Geek
Meetup
ProBlogger
Craigslist
Don’t Make Me Think by Steve Krug
Freaker USA
Zappos
Greatist
Bird by Bird by Anne Lamott
Between You & Me by Mary Norris
Nick Westergaard
Chris Rugh on the Optimized Geek
Today I'm talking with Dustin Mathews. Dustin is the co-founder of Speaking Empire and the co-author (along with the incredible Dan Kennedy) of No B.S. Guide to Powerful Presentations. He's here to explain the best techniques for selling, reaching out to new customers, and making the most of your in-person presentations. Whether you conduct sales in person, from presentations on stage or virtually through webinars, Dustin’s advice will offer incredible value.
Find Out More About Dustin Here:
Dustin Mathews
@dustinmathews on Twitter
Dustin Mathews on LinkedIn
In This Episode: * [01:24] - What’s the secret sauce for creating a presentation that sells products and services, and has people running to the back of the room with their credit cards to buy what you’re selling? * [03:38] - Dustin talks about what makes an offer irresistible instead of just mildly compelling. He explains that he has a nine-point system, and mentions what the first of these points is. * [07:00] - Dustin discusses the hot-button close. He offers some examples of hot buttons that various audience members might have. * [10:37] - We hear more about Dustin’s perspective on customer appreciation events and strategies. He then explains that he likes to position events as bonuses. He also likes to include a physical component in bonuses. * [13:21] - Stephan points out that having a physical component reduces the return rate. Dustin then expands on that concept. He and Stephan then discuss people wanting refunds past the money-back guarantee time. * [16:22] - We hear why Stephan plans to start taking Dustin’s advice to minimize people asking for refunds. * [18:15] - Dustin piggybacks off of what Stephan has been saying, pointing out that you don’t personally need to reach out to customers yourself. Instead, you can outsource this task. * [19:40] - Is it better to use limiters based on time or quantity? Dustin prefers to use both whenever possible. * [24:30] - Stephan relates what he learned about pickup to the ideas that Dustin has been offering. Dustin then talks about a study involving copy machines that reveals the importance of giving a reason. * [28:30] - What is “the benefit of the benefit,” and what does it really mean? Dustin answers, then talks about how he incorporates this into his presentations. * [32:59] - Dustin walks us through the typical structure of one of his presentations. * [35:08] - Dustin begins explaining the five components of a presentation that he mentioned a moment earlier. These are: 1. the intro, 2. the story, 3. the offer, 4. the body, and 5. the close. * [37:28] - What are some best practices for doing a really effective close? Dustin reveals that a successful close depends on doing things right throughout your presentation. * [40:29] - Stephan points out that Dustin’s advice is basically a yes ladder. Dustin then relates this back to the dating world, in which you don’t immediately get married. * [41:49] - The more time you have with a prospect, the better, Dustin explains. * [43:54] - What do you do if you’re giving a presentation where you aren’t allowed to sell from stage, and no pitching is allowed? * [47:04] - Dustin offers two more ways to get around a no-pitching or no-sales rule in a presentation. * [49:51] - Everybody has a mobile phone, Dustin points out, so getting them to text may be easier. He then explains his techniques * [52:28] - Stephan provides a couple tools for listeners, explaining that he uses Leadpages and the Leaddigits tool. * [54:11] - How do you get people to storm the stage (or, in Dustin’s case, the back of the room)?
Links and Resources: Dustin Mathews
@dustinmathews on Twitter
Dustin Mathews on LinkedIn
Speaking Empire
No B.S. Guide to Powerful Presentations
Dan Kennedy on Marketing Speak
Neil Strauss
Simon Sinek
Mike Mandel on the Optimized Geek
NLP
The presumptive close
Yes ladder
ManyChat
Infusionsoft
Leadpages
Leaddigits
TPNI Engage
Fix Your Funnel
Internet Retailer
Affiliate Summit
If you’re a faithful listener of the show, you probably remember the remarkable episode from a few weeks ago with Christoph Cemper. In that episode, we discussed analyzing your link profile, different types of redirects, and much more. In this second half of the conversation, we spend more time digging into 302 versus 301 redirects. We then go into depth about what to do if you’ve received penalties (whether algorithmic or manual) and how to perform an effective cleanup process. In the lightning round at the end, Christoph offers even more amazing value, including a chance to win a free spot at his upcoming training event in Las Vegas.
Find Out More About Christoph Here:
LinkResearchTools
@cemper on Twitter
Christophcemper.com
Christoph Cemper on LinkedIn
Christoph Cemper on Facebook
In This Episode: * [01:15] - Stephan starts things off with a quick recap of what he and Christoph talked about in the first part of their conversation. If you missed that and want to hear it, check it out here! * [03:19] - Christoph picks up this episode where we left off with the previous part of their conversation, exploring the differences between 302 and 301 redirects. * [06:12] - On average, how long does it take for 301 redirects to lose their ability to pass on rankings benefits? * [08:31] - Christoph clarifies how the behavior of a 301 is exactly the opposite of what you would expect (and want) from a permanent redirect. * [09:48] - Stephan restates what Christoph has been saying to make sure it’s clear for listeners. * [11:32] - The test that Christoph did on 301 versus 302 redirects was a small-scale test, he explains, and talks about its scope. * [12:16] - Stephan talks about a client he had who had used a 301 redirect. Switching to a 302 gave the client a rankings benefit. * [15:25] - If you got hit with a penalty, whether manual or algorithmic, what is the procedure for cleanup? * [19:38] - Stephan pulls things back for a moment to clarify and simplify what Christoph has been saying to ensure that it’s clear for listeners. * [21:53] - The idea of link risk management is critically important, Stephan reveals, and explains why. * [23:32] - Christoph talks about a potential threat to sites in which someone sends out emails asking sites to remove good links to your site. * [27:01] - What’s the difference in process if you were penalized with manual action versus an algorithmic penalty because of links? As he answers, Christoph goes into great depth about analyzing links by risk. * [35:22] - You can apply your own knowledge to the anchor text, Stephan explains, and discusses the importance of using Link Detox (DTOX). He and Christoph then discuss diversity in links. * [38:09] - Does Christoph think that the risk of manual actions is higher now because of real-time Penguin? * [40:00] - Stephan brings up the rest of the cleanup process once you’ve experience a penalty, whether manual or algorithmic. Christoph then walks us through this process. * [44:48] - We learn more about Pitchbox. * [45:36] - Christoph discusses what to do next in the process of link cleanup and removal. * [49:10] - Stephan talks about what happens once you’ve created your disavow list for Google. * [52:37] - We move into a lightning round. First, Christoph talks about expired domains and how page rank is affected. * [55:28] - If you acquire an ongoing business and don’t want the page rank to reset to 0, what are some things you can do to decrease the likelihood of that happening? * [57:27] - Christoph talks about whether you get special credit for links from .gov or .edu sites. * [60:00] - Does Christoph have a browser toolbar that he wants to plug for giving data on power and trust? You can find the tools he discusses in his answer, and many more, at this link. * [62:57] - Christoph explains why link velocity is an important thing to measure. * [64:40] - Stephan talks about an article he wrote that goes through some of the most important tools in the LinkResearchTools toolset. * [65:22] - Why should we look for hubs? Christoph explains that having good links is the equivalent to hanging out with the cool kids. * [67:38] - Christoph talks about his LRT Associate Training program. He also offers a free spot at the upcoming Las Vegas training event to one lucky Marketing Speak listener, and offers details on how to win it.
Links and Resources: LinkResearchTools
@cemper on Twitter
Christophcemper.com
Christoph Cemper on LinkedIn
Christoph Cemper on Facebook
Christoph Cemper on Marketing Speak (Part 1 of 2)
PBNs
Penguin update
SMX East
IRCE
Internet Retailer Magazine
Ahrefs
Majestic
Open Site Explorer
Link Risk Management by Stephan Spencer
Dave Naylor
Link Detox (DTOX)
Pitchbox
Disavow list
TechCrunch
ccTLDs
Wayback Machine
Algorithmic penalties
Manual penalties
List of tools from LinkResearchTools
Industrial Strength Link Analysis With LinkResearchTools by Stephan Spencer
Common Backlink Tool (CBLT)
LRT Associate Training program
Hertz Case Study
Full Backlink Audit Benefits
LRT Associate Training
Today I'm talking with Mike Blumenthal, an expert in online reputation creation & management as well as search optimization and online presence building. Three years ago, only about 50% of Americans were potentially willing to leave a review about their experience with a business. In the past three years, that number has gone up to 65%. With two-thirds of customers and clients potentially ready to review your business, you can no longer get by with assuming a customer with a lukewarm experience won’t leave a review for the whole world to see. In our conversation today, he uses his expertise to offer a huge amount of actionable advice. If you have a business with any sort of an online presence, you need to hear this episode!
Find Out More About Mike Here:
Blumenthal’s
Mike Blumenthal’s blog
@mblumenthal on Twitter
Mike Blumenthal on LinkedIn
Mike Blumenthal on Get Five Stars
In This Episode: * [01:14] - Mike suggests starting off by talking not about reputation management, but rather reputation development.
* [03:30] - We learn what a Net Promoter Score is, and why it’s a valuable number to keep track of.
* [05:24] - Mike touches on why most small businesses don’t like Yelp, then explains that many reviews are now showing up on Google anyway.
* [07:29] - If Yelp is ranking #2 for your company game in Google, that makes its contents more important, right?
* [08:57] - In general, Mike suggests just leaving sites like Ripoff Report alone and ignoring them.
* [09:34] - Stephan steps in to explain a bit about how Google features various sites. Mike then defines rich snippets.
* [11:15] - Mike explains more about the use of rich snippets and other review-related items on your own site.
* [13:04] - Are you allowed to take reviews you find elsewhere (like from Yelp) and put them on your website?
* [14:40] - We hear about Mike’s suggestions on the process of getting reviews on your own site. He then offers advice for what to do if you already have testimonials.
* [19:39] - The term for paying for fake reviews is “astroturfing.”
* [21:22] - Mike discusses how to correct Knowledge Panel information about their business.
* [25:38] - Can Moz Local fix things in existing listings, or is it only for new listings?
* [26:37] - Mike strongly recommends hiring a consultant to write your Wikipedia content instead of doing it yourself.
* [27:27] - We move on to Facebook, with Stephan and Mike talking about its increasing popularity as a review site.
* [30:35] - Mike offers advice for how to get Yelp reviews if you need to manage a currently negative Yelp profile. He and Stephan also discuss the importance of having Yelp friends.
* [33:27] - Should we pay attention to sites like YP.com and Superpages?
[35:44] - Mike discusses Glassdoor and how to use it to your advantage.
* [38:43] - Stephan recommends a previous Marketing Speak episode with Kenton Hutcherson if you want to learn more about Ripoff Report.
* [39:25] - We hear Mike’s tips for getting better images to show for your business.
* [42:25] - Do you still need to upload inside photos if you run a home-based business rather than a retail store, for example?
* [43:42] - Mike offers Barbara Oliver Jewelry as an example of a site that has done a great job with its reviews page. Stephan then talks about his own testimonials page.
* [46:59] - In the world of reviews and ratings, what does Mike recommend that people do in terms of badges?
* [49:27] - Mike shares his thoughts on Trustpilot.
* [50:31] - Does Mike have any suggestions on types of awards to apply for?
* [51:51] - Local search is fundamentally different than organic search, Mike explains. He talks about how these differences are relevant and how to take them into account for your business.
* [57:13] - Mike points out that it’s important to have followers who engage and share your content, not just disengaged followers.
* [59:04] - Mike offers listeners several resources, including his Moz Local 2017 presentation.
Links and Resources: Blumenthal’s
Mike Blumenthal’s blog
@mblumenthal on Twitter
Mike Blumenthal on LinkedIn
Mike Blumenthal on Get Five Stars
GetFiveStars
Local U
Net Promoter Score
Yelp
Barbara Oliver Jewelry
Ripoff Report
Pissed Consumer
Rich snippets
Schema.org
Gravity Forms
Astroturfing
The Carter Center
Wikidata
Knowledge Panel
David Deering
Touch Point Digital Marketing
Moz Local
Jonathan Hochman on Marketing Speak
YP.com
Superpages
Houzz
Glassdoor
Kenton Hutcherson on Marketing Speak
Google My Business forum
Better Business Bureau
Trustpilot
Davey Awards
The killing of Cecil the lion
Are Words the New Links? - Mike Blumenthal’s Moz Local 2017 presentation
Today’s guest, Marcus Sheridan, AKA the Sales Lion, has been called a web marketing guru by the New York Times, perhaps thanks to his sometimes unconventional advice on what sales techniques really work. We discuss deeply valuable information that gives insight into how customers think and behave, and how this relates to what you should do in your sales process. In today’s conversation, Marcus will talk about how to influence the buying criteria of your prospects to preempt their objections, and how to differentiate yourself in a sea of competitors.
Find Out More About Marcus Here:
Marcus Sheridan on LinkedIn
@TheSalesLion on Twitter
The Sales Lion
Meet Marcus Sheridan
Marcus Edward Sheridan on River Pools
River Pools
In This Episode: * [01:17] - Marcus talks about the biggest mistakes that he sees people make in sales. * [02:48] - What would be some of the best practices or tips for getting your sales to be more effective? As he answers, Marcus explains that he owns two companies. He then gives deeply valuable information that gives insight into how customers think and behave, and how this relates to what you should do in your sales process. * [07:31] - Stephan agrees that there is reluctance to make costs public. Marcus then steps in to clarify what he’s been saying. * [09:52] - Marcus steers the conversation to swimming pools to illustrate his point about being more transparent with pricing. * [14:10] - What are the best ways to package these buyer-based questions? Is it best done, for example, as an article, a YouTube video, a downloadable buyer’s guide, or something else entirely? * [16:59] - The goal, Marcus explains, is to preemptively answer the 80% of questions that are the same across most first sales calls. * [18:06] - We hear about an interaction between Chris Sacca and Kobe Bryant that Marcus read about. * [19:29] - Stephan recently created a welcome or intake packet that includes a questionnaire for people to fill out before he talks with them. * [20:30] - Marcus makes one further point, talking about the pool industry again. * [22:08] - Point one is to list the questions that people ask and link to the answer on every product page; what are the other points that will transform the website and facilitate sales? Marcus offers an incredibly valuable exercise to help you figure out how to better address customers’ concerns. * [25:54] - Marcus offers a third activity, which involves writing down every claim you make about your company. * [27:47] - Marcus gives us two more tips as a bonus round. He talks about making a website section called “Problems We Solve.” His fifth and final tip here is to make a section on your website about who you’re not a good fit for. * [31:48] - As Marcus went through those five points, Stephan was thinking about how they would make a perfect five-day challenge. He then goes into more depth about these challenges, including a recent one of his own. * [36:54] - What is the best approach to doing a webinar? After answering, Marcus talks more about what he does instead of webinars. * [41:20] - Marcus talks about how reacts to pushback about his insistence on using video during sales calls. * [45:21] - Stephan brings us back to the topic of public speaking. Marcus offers some suggestions on groups for listeners to check out, then gives advice on how to progress in a speaking career. * [49:32] - We hear more about moving from free national events to paid events. Marcus then offers one of the keys to speaking: if you do a good job on one talk, you’ll likely get three or four others from it. * [52:43] - If you’ve just done a fantastic job on a speech, how do you turn the attendees into leads? * [53:58] - Marcus explains why he chose the name the “Sales Lion.”
Links and Resources: Marcus Sheridan on LinkedIn
@TheSalesLion on Twitter
The Sales Lion
Meet Marcus Sheridan
Marcus Edward Sheridan on River Pools
River Pools
They Ask You Answer
10 Marketing Books to Read in 2017 (Mashable)
Inc. Magazine
Chris Sacca
Kobe Bryant
Chris Sacca’s interaction with Kobe Bryant
The SEO Maximizer Five-Day Challenge
Answer the Public
Mike Mandel on the Optimized Geek
Leaddigits
Instant Customer
If you love sweets, which do you think would be a better option: practicing and developing willpower by keeping a bag of candies in the house but only allowing yourself to eat one a day, or not bringing candy into the house at all to avoid expending your willpower reserves? While this podcast is about marketing rather than dieting, this is a perfect analogy for social media in terms of having apps on our phones and constant easy access. In today’s episode, Gavin McGarry and I take differing stances on this question as part of a conversation that covers social media, various types of groups, the differences between generations, the future of augmented reality, and much more.
Find Out More About Gavin Here:
Gavin McGarry on LinkedIn
@gavinmcgarry on Twitter
Jumpwire Media
info@jumpwiremedia.com
In This Episode: * [01:26] - Gavin starts things off by talking about how to build a community on Facebook organically. * [05:11] - We hear about the difference between Facebook pages and groups, and when it’s better to use one than the other. * [07:07] - Stephan recently ran a 5-day challenge using a Facebook group, he explains. * [07:42] - What is one of the most innovative ways in which Gavin has seen Facebook groups being used? * [08:47] - Gavin explains the difference between secret groups and closed groups on Facebook. He and Stephan then talk about the potential different uses for the two types, and why secret groups may not be particularly useful. * [12:42] - In response to Gavin’s mention of using Slack, Stephan reveals that he doesn’t use it much because he finds it to be a distraction. He and Gavin then talk about uninstalling social media apps. * [15:18] - Stephan brings up the concept of willpower being a finite resource, and discusses how this relates to social media apps as well as the snacks that he keeps in the house. * [18:13] - Gavin draws the conversation back to the addiction of social media, then debates with Stephan about the value of putting tempting things into people’s lives. * [22:18] - Stephan takes a moment to encourage knowledge workers to cleanse their environments of the distractions that are designed to suck us in. * [24:16] - A lot of people immediately assume that Gavin is always distracted because he works in social media, he explains. He then goes into depth in discussing social media across various generations and age groups. * [30:40] - Gavin talks about how kids are using technology and tells a story about his one-year-old nephew, who was already addicted to iPhones. * [32:22] - What does Gavin think about Snapchat, virtual reality, Snap Spectacles, and so on? * [37:44] - A study showed that the brains of Millennials are wired completely differently, Gavin says, and explains how distractions are different across generations. * [41:24] - Gavin relates what he has been saying about distractions to advertisements, specifically outdoor advertisements. * [42:27] - Stephan talks about one of his favorite demonstrations of the power of augmented reality. * [43:26] - Stephan shifts to discussing LinkedIn, which he admits can be boring if you’re using it in the traditional way. Gavin then explains what his problem with the site used to be, and why that has changed for him. * [47:29] - Another secret about LinkedIn is that you can publish posts, which give you incredible visibility. * [48:44] - What does Gavin think about LinkedIn groups now? * [50:22] - Stephan talks about his experiences on Facebook, specifically that he’s impressed with closed groups that require an application to get in. * [51:40] - We move into a lightning round of quick questions and answers. What are some best practice tips for videos? * [53:13] - Should we care about WeChat, and be on it? * [54:05] - What’s Gavin’s favorite relatively unknown Chrome extension? * [55:59] - What does Gavin think is the biggest opportunity people miss when it comes to YouTube playlists? * [57:16] - In terms of reach, does it matter whether you post from your phone, computer, Hootsuite, or others? * [60:09] - How can people get in contact with Gavin to learn more or work with him?
Links and Resources: Gavin McGarry on LinkedIn
@gavinmcgarry on Twitter
Jumpwire Media
info@jumpwiremedia.com
Kevin Kelly
Deep Work
Cal Newport on the Optimized Geek
This American Life
Augmented reality
Virtual reality
Snapchat
Snap Spectacles
Aikido
Hyper-Reality
LinkedIn
PewDiePie
WeChat
The Great Suspender
Email Hunter
ContactMonkey
Angela Lin on Marketing Speak
Hootsuite
Ben Landis and Michael Tetro (who just goes by Tetro) are the founders of Fanbase, a social media technology platform that helps brands and celebrities to massively expand their reach. I’ve used the tool myself and have seen a dramatic increase in my followers, as I’ll explain on the show! Fanbase came about after Ben grew his personal Twitter from 150 followers all the way up to 1.5 million over the course of two years. Together, they’ve helped more than 600 clients gain more than 40 million real followers, and they’re here today to share their advice and strategies with you.
Find Out More About Ben and Tetro Here:
business@fanbase.net
Fanbase.net
Ben Landis on Wikipedia
Ben Landis
@benlandis on Twitter
@tetro on Twitter
Michael Tetro on LinkedIn
Michael Tetro on Facebook
In This Episode: * [02:16] - What are some of the big mistakes that people make with Twitter? Stephan clarifies the answer, which is not to just do straight text tweets all the time (but rather to upload images and content). * [03:42] - Another major mistake is using too many links to things off of Twitter, Tetro explains. * [04:58] - Ben offers his thoughts on the same question of the big mistakes people make (and, by extension, some best practices for Twitter). * [06:06] - Tetro talks about timing for tweets, suggesting that it’s important to be conscious of when you’re most likely to reach your audience. * [07:51] - We hear about using platforms such as Hootsuite and Meet Edgar to schedule posts. * [09:17] - Is there a penalty for always posting using a service such as Buffer as opposed to posting directly through Twitter? * [09:50] - Ben talks about what it is about intuitive.social that he really likes and gives a glimpse into its pricing. * [10:09] - Stephan brings up Twitter tools, mentioning Twitter Audit in particular. Tetro then talks about a few of his favorite tools, which includes Twitter’s own analytics. * [12:02] - Stephan clarifies how DMing works for people who aren’t yet familiar with how Twitter works. * [12:57] - Are there any techniques that will help you get noticed by a big influencer on Twitter? One way to get noticed is to get a verified account. Another trick is to do something to help promote that person, particularly if you have a big audience of your own. * [15:20] - Tetro talks about some of the other benefits of getting verified on Twitter. * [16:32] - Ben joins in to talk more about the pros of having a verified Twitter account. * [17:56] - How does one get Twitter verified? What would make somebody’s case more compelling to the team making the verification decisions at Twitter? * [19:15] - Stephan brings us back to talking about other tools for Twitter, and Tetro talks about a tool that he had mentioned to Stephan previously. * [22:01] - Tetro and Ben use Followerwonk, and we hear why in terms of what sorts of cool things the tool can do. * [25:30] - What are some of the best practices, or tips and tricks, for optimizing your Twitter profile and bio? * [28:15] - We go back to Twitter Analytics, with Ben talking about some of the things he likes from the tool. Tetro then chimes in to talk about some of the data visualization tools they use, such as Tableau. * [30:18] - What actions might Ben and Tetro take based on what they found in the type of analysis that they have just been talking about? * [32:21] - We learn a fun way of offering value to your audience, which is thinking about the “ah”s of social media. There’s “ah-ha” for insightful, interesting, or thought-provoking things, “ahhaha” for funny things, and “ahhhh” for heartwarming things. * [33:27] - Ben explains that in the case of an account with real followers but minimal engagement, the first step is to determine the goals of the account-holder. Another tip is to post more images. * [34:52] - Tetro offers his advice on the subject, then talks about the use of hashtags. * [37:46] - Is it a good idea to research a hashtag and see how it’s currently being used before using it yourself in your own tweets? * [38:48] - Tetro shares his opinion on whether lots of likes or lots of retweets are more indicative of a successful Twitter account. Ben then gives his thoughts on the same question. * [39:51] - Stephan brings up Ben and Tetro’s platform Fanbase, revealing how well it has worked for him in increasing his Twitter follower count and engagement. * [41:21] - Tetro points out that Stephan’s Twitter account is now a good example of how a Twitter account should be, and why. * [42:24] - Ben jumps in to explain the technology side of Fanbase. * [44:18] - We hear about the benefits of having a large audience (even if you never become Lady Gaga), with Stephan explaining how you might leverage your audience size to your benefit. Tetro and Ben then talk about other personal and professional opportunities that can come up from having a large enough audience, especially if it’s targeted and engaged. * [48:28] - Building up a large targeted audience is an investment in your own luck, because it can lead to wonderful things happening for you. * [49:20] - Are there any big-name clients and brands that Ben and Tetro can namedrop in the episode? Yes, including Digital Trends, SurveyMonkey, Startup Grind, Bulletproof, University of Southern California, WordStream, What’s Trending. * [50:27] - Where can listeners go to learn more about Fanbase (which also works on Instagram)?
Links and Resources: business@fanbase.net
Fanbase.net
Ben Landis on Wikipedia
Ben Landis
@benlandis on Twitter
@tetro on Twitter
Michael Tetro on LinkedIn
Michael Tetro on Facebook
Hootsuite
Meet Edgar
Buffer
Twitter Audit
Twitter Analytics
Audiense
Twitter verified accounts
Twitter verification portal
Twitter notification settings and quality filter
Followerwonk
Tableau
@sspencer on Twitter
Digital Trends
SurveyMonkey
Startup Grind
Bulletproof
University of Southern California
WordStream
What’s Trending
Bart Baggett is a marketing expert, bestselling author, speaker, and leader of a marketing mastermind. He is also an expert in NLP and handwriting analysis. He understands marketing and the human behaviour behind the marketing concepts. Today, we discuss the creation of lead machines where trust is built through sharing information that answer real problems, and how understanding your business model and what you are selling is the basis for creating a marketing plan. We talk about membership sites, online courses, and how much time you need to invest when selling high-end and lower-end products.
Find Out More About Bart Here:
Bart Baggett Website
International School of Forensic Document Examination
Handwriting University
Bart Baggett on LinkedIn
Bart Baggett on Facebook
Bart Baggett on Twitter @BartBaggett
Books by Bart Baggett
In This Episode: * [02:18] - How Bart was one of the "older" marketing guys back in 2000. * [02:42] - Getting in touch with the "inner circle". If it is in books it's probably is not the latest coolest stuff. * [03:58] - There's a new breed of Internet Marketers doing funnel marketing. * [05:09] - Using Facebook ads to drive people to chat conversations using MiniChat. Then you can email people directly. From random distraction to speaking with a real human being. * [08:07] - How using chat through Facebook is a great advantage because it gets opened if people initiate the conversation. * [09:09] - How people are moving back to face-to-face marketing and getting people on the phone. * [13:43] - The phone model is not a new model, but people are just so addicted to email. * [15:59] - Get a person on the phone and they will, trust, and hire you. * [17:18] - Understanding the business model that you are in. Have a clear core offer to understand how to increase sales. * [20:45] - Using the call me model without being the one who is answering the phone. * [21:50] - Lead machine for a product model. If someone consumes 4 or 5 hours of me teaching marketing, they are going to want more. If you don't have a product to sell, you won't make any money. * [24:16] - If you are going to charge $20,000 for consulting, people need to know you by consuming 5 hours of your content. Be the authority in their minds. If they consume your content, they will hire you. * [27:07] - If people buy something from you, they will open your emails. Ascending into small purchases makes people more likely to move up. * [31:06] - The Magic Question is an NLP book about how to pick the most empowering questions. Hypnotize yourself with the questions you ask and ask empowering questions. * [34:10] - Come up with a problem to solve and put it in a small book and by solving the problem they will come back for more. Learn to ask better questions. * [37:39] - If I position myself with status, authority, knowledge, and give value people will be excited about speaking to me and my team. * [44:15] - Demonstrations of value and pre-framing potential customers before talking with them. * [49:36] - If people aren't investing money, you are not offering something that they feel is an incredible value. People need to know how to frame their offer to solve a big problem. * [52:52] - An authority funnel is a list building funnel that is designed for events. * [54:25] - A course is an online course that teaches one thing. A membership site dispenses information on a monthly basis. * [59:46] - Use a mailing list to get people to download or buy your book in a small timeframe. Offer incentive like a contest to give people a push to help you.
Links and Resources: Bart Baggett Website
International School of Forensic Document Examination
Handwriting University
Bart Baggett on LinkedIn
Bart Baggett on Facebook
Bart Baggett on Twitter @BartBaggett
Books by Bart Baggett
Traffic and Conversion Summit
Ryan Deiss
Perry Belcher
The Optimized Geek Episode 30 with Bart Baggett
Frank Kern
Andy Jenkins
Russell Brunson
MiniChat
The Magic Question: How to Get What You Want in Half the Time
Marketing Speak Episode 61 with Dan Kennedy
Marketing Speak Episode 87 with Nick Cownie
Bart Baggett Perpetual Lead Machine Gift
My guest today is Christoph Cemper, a guru at link analysis who has been a noteworthy figure in the online marketing space since the early 2000s. He created the remarkable LinkResearchTools, an amazing toolset that can help you triage your bad links. One of the tricky (and frustrating) things about SEO is that once you’re penalized by Google, it can be hard to recover. This is particularly true for manual penalties, as opposed to algorithmic penalties. Today, we’ll chat about analyzing your link profile, the important differences between 302 and 301 redirects, and much more.
Find Out More About Christoph Here:
LinkResearchTools
@cemper on Twitter
Christophcemper.com
Christoph Cemper on LinkedIn
Christoph Cemper on Facebook
In This Episode: * [02:05] - Christoph and Stephan discuss how long they’ve known each other. * [02:40] - We learn more about what, exactly, Christoph did in his earlier days of working with links. Christoph also talks about changes to the industry. * [06:26] - What are presell pages, and how did Christoph make a significant amount of money with them? * [08:08] - Christoph defines the term “co-citation,” which he used a moment previously, in the context of SEO. * [10:12] - Christoph shares his views on PBNs, or private blog networks, then offers advice on how to use them properly. * [13:21] - Google connects the dots and takes all your stuff down if you haven’t set up your PBN properly, Stephan explains. Christoph agrees, and elaborates on what Stephan has been saying. * [16:07] - One mistake, such as one of your employees accidentally logging into the wrong account on the wrong computer, could cost you everything. Christoph explains what he means. * [18:15] - Stephan emphasizes how high-risk PBNs are. He and Christoph then talk about algorithmic penalties and manual penalties, and talk about trying to recover from being penalized. * [21:53] - Google has a history of penalizing retroactively, Christoph explains. Stephan then discusses this in relation to the example of Wikipedia. * [24:37] - Christoph brings up an example of a pharmaceutical company editing the FDA page on Wikipedia. * [25:01] - Stephan returns to the topic of Penguin, which he and Christoph then explain and discuss in some depth. * [30:42] - The idea that Google devalues (rather than demotes) is FUD (fear, uncertainty, and doubt), as Stephan points out. Christoph then points out that he isn’t saying that Google lies, but rather that their PR team does an amazing job. * [33:38] - Christoph responds to what Stephan has been saying about not taking too many tweets from Google too literally. * [35:47] - We learn some of what Christoph has learned in his recent experiments on redirect rankings. * [37:38] - Adwords is the true business that Google is in, Christoph explains. * [38:27] - Stephan brings us back to the topic of 302 vs. 301 redirects. Christoph then shares his thoughts on the differences and which type you should always use. * [41:43] - Christoph poses a question to Stephan: when he says a 302 is labeled a temporary redirect, what does Stephan think “temporary” is? * [43:38] - Christoph questions whether even Google has the data to analyze the topics he has just been discussing. He then explains what he means by “red canonicals,” and talks about why he has that data. * [45:40] - Stephan brings us back to the 302 redirect topic, pulling out a huge takeaway for listeners. * [46:28] - People still follow the old patterns and rules without questioning them, Christoph points out. He then discusses the hate he’s gotten for deciding to do things differently. * [51:10] - Listeners can go to www.linkresearchtools.com to sign up for Christoph’s toolset.
Links and Resources: LinkResearchTools
@cemper on Twitter
Christophcemper.com
Christoph Cemper on LinkedIn
Christoph Cemper on Facebook
Co-citation
PBNs
AdSense
Penguin update
VWO
Mike Mandel on The Optimized Geek
Algorithmic penalties
Manual penalties
Matt Cutts
Gary Illyes
SMX East
The Art of SEO by Stephan Spencer
My guest, Ephraim Olschewski, is someone who has had a profound impact on my life -- and I hope he will on yours as well. Ephraim is a high-performance coach for executives and business owners, with his rates starting at $100k a year for individuals and $1 million a year for organizations. Despite these high-value deals, he doesn’t use contracts at all. In this conversation, he explains the compelling reason why, and offers insight into how to show up powerfully in your business and the world. I hope that all of my Marketing Speak episodes offer valuable informative learning, but I truly believe that this one can offer transformative learning as well.
Find Out More About Ephraim Here:
Ephraim S Olschewski on Facebook
@EOlschewski on Twitter
Ephraim Olschewski on LinkedIn
ephraim@ephraimolschewski.com
In This Episode: * [02:04] - Ephraim starts things off by addressing the powerful question of how he closes 6- and 7-figure deals. Stephan mentions that the answer has to do with relatedness and the “wall of context.” * [04:42] - Stephan brings up an analogy that Ephraim has used before, which is that we’re all living in our own movie theater. Ephraim then takes us a step back. * [06:49] - Ephraim talks a bit more about being in someone else’s “movie theater.” This is what’s going on when you feel like someone really gets you, he explains. * [08:19] - What if you get someone, but they don’t feel gotten? * [10:10] - Despite his extremely high-value deals, Ephraim surprisingly doesn’t use contracts. He explains the incredibly powerful reason why. * [12:41] - Ephraim takes a moment to differentiate between an agreement and a contract, as he uses the terms. Despite not using contracts, he does use agreements, he explains. * [14:13] - We hear more about how important one’s word is, with Ephraim explaining that “language is the foundation of creation.” He and Stephan talk about the difference between honor and keeping your word. * [19:21] - Stephan lists some tactics people use, and then explains that these tactics are just sleight-of-hand tricks compared to the strategy of being authentic. Ephraim then points out that he has never had any actual sales training. * [21:36] - Ephraim goes into more depth on why he hasn’t had training on sales. * [23:14] - We learn why Ephraim likes Grant Cardone, whose book The Closer’s Survival Guide he gave to Stephan. * [26:13] - Ephraim is not a fan of tactics and strategies, he points out, and then talks about working with a client who is in the real estate world. * [30:10] - Stephan digs deeper into how, as Ephraim put it, “being a decent human being doesn’t have to be a strategy.” He talks about ways to show you care, offering an example in which he gave someone gourmet hot dogs. * [33:02] - Ephraim addresses the topic of whether you can sell something that you don’t actually believe in. * [34:58] - Why does one need to have certainty to be effective at selling? * [37:13] - Ephraim offers advice for how to get into a state of certainty (which is not the same thing as falsely confident bravado). * [39:28] - We return for a moment to the importance of doing what you said you would do and showing up exactly when you said you would. * [41:49] - Ephraim takes a moment to talk about how he’s raised his children to assess whether they’re creating or complaining. * [44:42] - Stephan explains some of the terminology that he and Ephraim have been using, such as “being a stand.” Ephraim then talks about the ability of each of us to make a difference for the people around us. * [47:49] - Ephraim talks about being cause in the matter when someone else is in a bad mood or a negative space. * [50:15] - In a situation like this, would Ephraim ask a question to bring the conversation or interactive to a more positive outcome? * [52:30] - Ephraim talks about how he would react if someone was being abusive to a colleague or coworker. * [55:11] - Ephram offers suggestions for turning workability and relatedness into referrals. * [56:44] - After you’ve successfully arrived at a state of workability, how do you get to high performance? After Ephraim answers, he and Stephan talk about deleting social media from their phones. * [60:11] - Stephan talks about having reached the point of being okay with keeping the Facebook app on his phone (which he needs for Facebook Live), now that he has broken his addiction to checking it constantly. * [63:21] - Ephraim talks about how listeners can get in touch if they want to work with him after hearing this conversation. * [64:59] - Ephraim takes a moment to describe the event he has coming up in September 2017, which costs $2,799 to attend.
Links and Resources: Ephraim S Olschewski on Facebook
@EOlschewski on Twitter
Ephraim Olschewski on LinkedIn
ephraim@ephraimolschewski.com
Ephraim Olschewski on the Optimized Geek (#27)
Werner Erhard
Michael Jensen
Integrity - A New Model by Werner Erhard and Michael Jenson
The Four Agreements by Don Miguel Ruiz
The Art of War by Sun Tzu
Pre-Suasion by Robert Cialdini
The Closer’s Survival Guide by Grant CardoneLove Does by Bob Goff
Stealing Fire by Steven Kotler
The Rise of Superman by Steven Kotler
Landmark Education
Social Media Is the New Nicotine with Bill Maher
Messenger.com
We're joined today by Nick Cownie. Nick is an award-winning entrepreneur who specializes in rapid mindset change. He says that there’s one simple trick that builds rapport over the phone faster than any other: using the name of the person you’re talking to frequently through the conversation. Nick shares mindset techniques for overcoming the fear of rejection and turning cold calls into cash. Nick and I met in the Secret Society mastermind group, and I was so impressed with him that I invited him to share his advice for marketing success.
Find Out More About Nick Here:
nickcownie.com
Nick Cownie on LinkedIn
@NickCownie on Twitter
Nick Cownie on Facebook
Success Dynamics Institute
In This Episode: * [01:58] - One thing that stymies a lot of marketers and salespeople is the cold-calling process, thanks to its potential for rejection. Nick offers his tips for turning cold calls into cash. * [05:41] - Nick explains that he doesn’t leave anything to chance. * [07:50] - Is there a book about NLP that Nick recommends listeners pick up and read ? He answers, then shares some of the reasons why he wrote his book, 7 Minute Mindset. * [10:43] - Nick talks about his impressive conversion rate of 95%. * [12:00] - Nick recommends another book, Maximum Influence, then moves onto his advice and insight for an initial cold call. * [15:30] - The first call Nick makes is the “activate call,” the second is the “insights call,” and the third is the “solutions call.” He clarifies what each of these calls should achieve. * [18:01] - Nick suggests ways to be persuasive with gatekeepers even if you aren’t currently writing a book. Stephan then offers a suggestion of his own. * [20:56] - We learn more about what Nick does and says once he gets past the gatekeeper and is talking to the person he actually wanted to talk to. * [25:20] - Stephan explains that he has to buy his traditionally published book from the publisher, so he doesn’t send lots of copies of it to people. * [25:58] - Nick talks more about his “opening paragraph” and the initial three questions he asks when he talks to new people. * [30:43] - Stephan relates what Nick has been saying to techniques he has learned for LinkedIn. * [32:05] - We hear how Nick came up with his third question. He then reveals how successful the technique has been for him. * [35:33] - Stephan jumps in to share something critical: if you just show up unprepared, the other person is always going to have the upper hand. So, everywhere you go, you should have a powerful intention. * [38:13] - Nick relates this concept of intention back to what he has been talking about. He then explains the next steps of his process. * [43:13] - How does a ‘thank-you’ pack move people toward the goal of signing them as a client? Nick answers, then digs more into the pack itself, including an explanation of why he’s vague about what goes in it. * [47:53] - Nick suggests using an Excel spreadsheet to track what you’ve sent to people. He then discusses following up. * [49:24] - Nick shares more information about how he follows up, and why he makes the follow-up calls himself. * [52:08] - Stephan explains what ringless voicemail is. * [53:22] - We move on to learning about the insights call, with Nick explaining the two things he tries to find out and accomplish in this call. * [56:41] - Nick goes into more depth about this call and trying to learn what people have done already (and why). * [59:22] - We move onto the solutions call, which Nick says is similar to the insights call but involves digging much deeper. He also offers a way to get people to assume that you have the solution to their problems. * [66:11] - Nick lists the three big things you need to explain to someone if you’re selling some kind of coaching, and gives insight into how to approach these things to potential clients. * [71:32] - How could someone contact Nick, and is he available to take on new clients? In his answer, he offers a free script to listeners! To get yours, go to this link: leapmembers.com/lp/stephan
Links and Resources: nickcownie.com
Nick Cownie on LinkedIn
@NickCownie on Twitter
Nick Cownie on Facebook
Success Dynamics Institute
Neil Strauss
NLP
How to Win Friends and Influence People7 Minute MindsetProvocative HypnosisInfluence Pre-Suasion Neuromarketing Brainfluence Roger Dooley on Marketing Speak
Maximum InfluenceHuffington Post
Lifehack
YourTango
Magestic.com
Kent Littlejohn
House of Cards
The Good Wife
The Good Fight
Stratics Networks
slybroadcast
Tony Robbins
Taki Moore
Today's Guest is Joel Comm, an internet pioneer who has been around since the early days of the world wide web. In addition to his work online, Joel is the New York Times bestselling author of over a dozen books, and has recently released a new one: Self-Employed: 50 Signs That You Might Be An Entrepreneur. We discuss the key strategies of marketing, including going viral, storytelling, and the art of providing valuable swag.
Find Out More About Joel Here:
joelcomm.com
Joel Comm on LinkedIn
Joel Comm on Facebook
Joel Comm on YouTube
Joel Comm on Instagram
@joelcomm on Twitter
In This Episode: * [01:16] - Joel talks about his new book, which he explains is interesting because you don’t have to be an entrepreneur to read it. He then discusses his other books (of which he has 15 total). * [03:22] - We learn about Twitter, such as how to get verified and how to get a lot more followers. * [05:29] - How many Tweets a day is a good number, and how many is too much? * [06:24] - Joel shares his views on whether Twitter is a dying platform and his somewhat surprising perspective on where it’s going in the future. * [08:31] - We move onto another social platform: Facebook. What does Joel think is the secret sauce to going viral on Facebook? As he answers, he reveals the importance of two things: being compelling and being authentic. * [12:17] - Stephan draws out a thread of what Joel has been saying, which is that vulnerability is important. He then reveals that he has done this himself by sharing his story of being a foster child when he was younger. * [14:21] - For Joel and his business, what was the impact of being vulnerable in his TEDx talk? * [15:48] - Joel talks about his iFart app, explaining the reasoning and process for creating it, and its success (which was so great that it’s still available today). * [18:42] - What are Joel’s tips for getting TV appearances? As he answers, he explains the importance of writing books, because the printed word elevates you to a higher position in the minds of others. * [20:15] - Joel discusses which of his books created the biggest impact for him in terms of business. * [22:36] - Does Joel recommend getting a co-author, or is the positioning better if you write a book yourself? * [24:19] - Joel offers a quick overview of what AdSense is for those who aren’t familiar with it. * [26:30] - Joel lists some of the things that you need to do to be successful on Adsense. Content is still king, he explains, so you need to create good original content (and do so regularly). * [27:14] - Stephan shares his own experiences with Adsense, and reveals that his daughter was successful with it when she was just a young teenager. * [29:05] - Does Joel have any case study examples of anyone who was amazingly successful because of Adsense? * [30:08] - In response to being asked about some of his favorite tools for researching keywords, Joel explains that he doesn’t use Adsense much anymore. Stephan then lists some of his own favorite tools. * [31:48] - Joel talks about his Kaching button, which he reveals has been successful because it meets the criteria for good swag. * [37:20] - Stephan talks about Joel’s description of swag that works versus swag that doesn’t. He then talks about the difference between books and swag. He and Joel then discuss standing out while adding value. * [40:09] - People come up with some really interesting things to hand out, Joel says. Stephan then reveals an out-of-the-box marketing campaign he used successfully. * [41:46] - What are some of the key things people need to do to turn their expertise into cash? Joel discusses using an “ethical bribe” to get people to exchange something of value to him (their name and email address) for something of value to them (a 19-page PDF he created). * [44:29] - Now that you’ve driven people to your offer and have an email list, what would be the process for the next step of a product launch? * [47:11] - Joel offers some secrets to success if you were about to launch a hypothetical $97 ebook. Part of his answer revolves around live video, which he explains is very powerful. * [50:25] - What does Joel recommend as a platform for live video? * [51:53] - Joel talks about a third-party tool for live video. He then recommends that people brand themselves appropriately if they’re going to do live video. * [54:14] - Joel offers listeners a discount code to get a .live domain. To get it, go to joel20.live! * [54:49] - Who are some recognizable names who have .live domains? * [55:26] - Does Joel have a final, life-changing tip or nugget of wisdom for listeners? He reveals that there is a philosophy in business right now of hustle and grind, and he’s strongly opposed to it. He then reveals a better solution and explains what leads to deeper happiness. * [58:25] - Joel explains how to get in touch with him if you want to work with him.
Links and Resources: joelcomm.com
Joel Comm on LinkedIn
Joel Comm on Facebook
Joel Comm on YouTube
Joel Comm on Instagram
@joelcomm on Twitter
John Rampton on Marketing Speak
Joel Comm’s TEDx Talk
Twitter PowerThe AdSense CodeSelf-Employed KaChing
Kaching button
Buffer
iFart
Clint Arthur on Marketing Speak
The Art of SEOGoogle Power SearchSo What Do YOU Do?AdSense
AdWords
writers.net
innsite.com
neopetsfanatic.com
Chloe Spencer on Marketing Speak
Google Keyword Planner
Google Trends
Soovle Keyword Explorer from Moz
Stan Phelps
MarTech
Squeeze page
LVplaybook.com
AWeber
MailChimp
Constant Contact
GetResponse
Frank Kern
Jeff Walker’s Product Launch Formula
Laughing Chewbacca Mask Lady
Facebook Live
Periscope
YouTube Live
Ustream
live.ly
musical.ly
belive.tv
joel.live
joel20.live
Adam Levine
Gary Vaynerchuk
Live Video Revolution
Fun with Joel Comm Podcast
Today’s guest, Kim Garst, is one of the world’s most retweeted people among digital marketers, and her site, kimgarst.com, is one of the top social media resources. She’s also a renowned marketing strategist and the bestselling author of Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media. In our chat, Kim discusses the path she took to become the powerful influencer she is today.
Find Out More About Kim Here:
kimgarst.com
Kim Garst on LinkedIn
Kim Garst on Facebook
@kimgarst on Twitter
Kim Garst on Instagram
boomsocial.net
In This Episode: * [01:23] - Kim talks about her experience with War Room, which is where she and Stephan met. She then talks about the automation she has been employing to help her business scale. * [02:47] - Kim discusses the path she took to become the powerful influencer she is today. * [05:58] - Is Kim now teaching others to do the things that she had to figure out on her own? * [07:05] - What are some of the secrets that Kim teaches in her trainings on social media marketing? * [09:02] - Kim offers some techniques for getting free traffic and visibility on Facebook. She agrees that free reach is somewhat curtailed from what it used to be, but makes clear that it isn’t impossible. She emphasizes the importance of video in leveraging Facebook for free. * [14:17] - We hear Kim’s thoughts on repurposing content from Facebook for Twitter (as opposed to creating brand new content). * [16:40] - Kim has experienced in her own testing that inspirational content is the most shared kind of content in the social space, and other research backs that up. * [17:42] - Kim isn’t a big fan of connecting your Twitter and Facebook accounts, she explains, because it’s very clear that that’s what you did. * [21:25] - What are Kim’s strategies for repurposing content across social media outlets? For example, does she change the titles and descriptions? * [24:07] - Stephan shares his thoughts on what Kim has been saying. She then offers recommendations for anyone who has podcasts or audio content. * [26:02] - What Kim tends to do on Twitter is to put all of her evergreen content into a queue that gets automatically posted. * [28:31] - Kim talks about management tools, explaining why she opts for Agorapulse instead of Hootsuite. * [32:37] - We hear Kim’s thoughts on the strategy of following people, or unfollowing people who don’t follow her back. She also talks about using automated DMs on Twitter. * [35:33] - How does Kim split her time across all these social platforms, and how much time a week does she spend on them? She then compares that to spending time on email. * [38:27] - Kim uses ManageFlitter for her following strategy as well as her unfollowing strategy. * [38:57] - Other tools Kim likes include SaneBox, Adobe Spark, Ripl, Canva, and Wave. * [42:13] - Webinars aren’t dead, Kim explains, and she tries to do at least one a month. * [44:32] - Kim offers some closing words of wisdom, explaining that social media is a way to build a true community. * [46:21] - Where can listeners who are interested in working with Kim find her or get in touch with her?
Links and Resources: kimgarst.com
Kim Garst on LinkedIn
Kim Garst on Facebook
@kimgarst on Twitter
Kim Garst on Instagram
boomsocial.net
Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social MediaWar Room
digitalmarketer.com
Facebook Live
John Lee Dumas on Marketing Speak
Guy Kawasaki
SocialOomph
Meet Edgar
Hootsuite
Agorapulse
ManageFlitter
Followerwonk
SocialRank
SaneBox
Adobe Spark
Ripl
Canva
Easy Webinar
Today’s guest, Allen Qu, is the CEO of Netconcepts China, and a professor of online marketing at Beihang University. Where the United States have Google and Facebook, China has Baidu and WeChat. In our conversation, he shares the ins and outs of how to get the most out of marketing using Baidu and China’s biggest social platform WeChat. If search rankings in China matter to you, you will want to listen.
Find Out More About Allen Here:
Allen Qu on LinkedIn
Allen Qu on Twitter
Netconcepts China
allen@netconcepts.cn
In This Episode: * [01:24] - Allen talks about what people need to know about optimizing for Baidu. * [04:35] - Allen explains that Baidu has generally followed in Google’s footsteps, even in terms of naming their algorithm updates. * [05:49] - Why is Baidu so important for the Asian market? In his answer, Allen explains that Baidu is mostly for China, where Google doesn’t work at all. He then lists the other major search engines in China. * [07:12] - We learn about optimizing SEO for Baidu versus Sogou. * [08:51] - Allen talks about the locations of his offices and the number of staff. He then digs more deeply into the agency, discussing whether he helps clients in other parts of Asia and talks about the kinds of services they offer. * [12:37] - Allen discusses the agency’s content writing, then he and Stephan talk about Baidu once more following in Google’s footsteps in that it prefers original content. * [14:11] - Is there a big problem with scraper sites in China? * [14:27] - Stephan dives into the topic of duplicate content, bringing up the possibility of technical issues creating duplicate content on a site. Allen talks about how Baidu addresses this. * [15:51] - Allen talks about the Baidu Webmaster Center, describing what it offers and explaining that he recommends using it. * [17:05] - Link building is getting less and less important on Baidu, Allen explains. * [19:05] - On Baidu, do you get penalized for low-quality links, or do they just not help? Allen answers, then he talks about the role of high-quality links in ranking on Baidu. * [20:34] - Allen reveals that Baidu has vertical search engines like Google does (meaning Google Images, Google Shopping, etc.). * [21:31] - Baidu manually publishes lists of good and low-quality sites, Allen explains. * [22:12] - Is there a spokesperson at Baidu for webmasters? * [23:18] - Allen talks about some of the conferences for online marketing in China. * [24:55] - Allen mentions a few of his agency’s most impressive SEO clients. * [26:20] - We shift from SEO to social, with Stephan and Allen discussing WeChat, the primary social channel for people in China. Allen goes into depth in describing the various aspects of WeChat, which covers an amazing amount of uses. * [30:30] - Allen talks about the sorts of campaigns he would do for clients on WeChat. * [32:36] - We learn more about the HTML5 games that Allen has mentioned using in campaigns on WeChat. Stephan points out that these sound similar to some tests on Facebook. * [34:50] - What does going viral look like in terms of WeChat? In his answer, Allen mentions that around 700 million people use WeChat, and 80% of those use it daily. * [36:06] - Allen talks about the most successful campaign (measured in terms of the number of forwards) he’s done for a client. * [36:57] - We move from WeChat to Baidu paid search. Stephan asks Allen whether Google’s structure for paid ads is replicated on Baidu, and what some strategies are for optimizing Baidu advertising. * [39:32] - Baidu’s equivalent to Google AdWords is called the Phoenix Nest. * [40:14] - Allen discusses strategies and tactics for paid advertising campaigns on Baidu. * [41:34] - Stephan and Allen begin discussing ad spend, in terms of how much Allen’s agency manages and how much the agency charges by percentage (which tends to be lower than in the US). * [43:09] - If Allen takes over a new account that has been spending a lot on Baidu already, is he able to save them money by optimizing their campaigns? He answers, then mentions what he might adjust when taking over a new account. * [44:50] - Stephan brings up the concept of dayparting, which he explains to listeners who may not be familiar with the term. * [45:21] - We go back to Baidu from an SEO perspective, with Allen bringing up mobile optimization as an SEO strategy. He then addresses whether he thinks Baidu will keep treating this differently from Google. * [48:14] - Stephan steps into clarify: Allen is saying that one of the most important things from an optimization standpoint on Baidu is creating a mobile-optimized website. * [48:57] - Are there any other optimization tactics that Allen wants to mention? * [49:22] - Stephan and Allen discuss how Baidu finds and ranks content. * [50:19] - Stephan brings up the topic of reputation problems, discussing some ways of dealing with these issues on Google. Allen then talks about how ORM (online reputation management) works on Baidu. * [52:28] - Allen talks about the typical cost and length of time involved in ORM. He then shares the cost range of working with his agency for other services. * [54:10] - How can listeners get in touch with Allen? On LinkedIn, by email, or on WeChat: @allenqu.
Links and Resources: Allen Qu on LinkedIn
Allen Qu on Twitter
www.netconcepts.cn
allen@netconcepts.cn
Beihang University
Baidu
Google AMP
Google Knowledge Graph
Penguin
Panda
Bing
Sogou
Tencent
WeChat
Yahoo!
Google Search Console
Baidu Webmaster Tools
Alibaba
Google Images
Google Shopping
Matt Cutts
Search Marketing Expo (SMX)
Pubcon
Louis Vuitton
Airbnb
New Oriental
LG
Huawei
iMessage
WeChat Moments
WeChat Pay
AdSense
Baidu Phoenix Nest
Dayparting
Title tags
Keyword prominence
H1 tags
ORM (online reputation management)
Kenton Hutcherson on Marketing Speak
My guest today, Cindy Krum, is the CEO and founder of the mobile marketing consultancy MobileMoxie. It’s more and more important every day to have a strong mobile presence, and while building native apps for Android and iOS may sound like the standard choice, it’s not necessarily the way to go. If it comes as a surprise to you that there are other options, or you knew that there are but want to learn more about them from a true expert, this is the perfect episode for you.
Find Out More About Cindy Here:
Cindy Krum on LinkedIn
Cindy Krum on Facebook
@Suzzicks on Twitter
MobileMoxie
In This Episode: * [00:49] - Cindy talks about the main things that you need to be cognizant of in mobile marketing. * [01:41] - What does mobile-first indexing for Google mean for marketers? * [02:48] - Cindy explains what responsive design is, and explains both its upsides and a downside involving bounce rate. She and Stephan then discuss this. * [05:19] - While Google is okay with other options, responsive design is their favorite. * [06:19] - Cindy has written a couple articles on her predictions on what mobile-first indexing will mean for the SEO community. She then backs up and explains that right now, there isn’t a great term for all the stuff that’s getting internet enabled, and that many things are getting lumped in the “mobile” category. This is why she thinks that “mobile-first” is a misnomer. * [09:32] - Stephan points out that listeners should note that search engines can follow a train of thought. * [10:17] - Cindy thinks Google is having a brand identity issue. * [11:56] - Cindy explains what the relevance of everything she’s been saying to a mobile marketer is. She then explains that AMP is an interesting side note, but she’s talking more about Firebase. * [14:02] - Stephan pulls us back a bit, offering some insight and explanations about Schema, JSON-LD, metadata, microdata, and more. * [16:39] - Cindy never expected Stephan to be her “nerd interpreter,” she jokes. He mentions his other podcast, the Optimized Geek. * [18:05] - What is AMP, and why do we need to take action on that immediately? * [20:01] - Stephan chimes in, explaining other aspects of AMP and responsive design. Cindy continues by talking about another restriction, which is that you’re strongly encouraged to host all of your external content in Google’s cloud hosting. She then emphasizes the importance of engagement. * [23:37] - Stephan explains that AMP pages are hosted on Google and also link to Google. Cindy elaborates on this. * [25:53] - We go back a bit, with Stephan discussing some actions to take now that we’ve discussed AMP in depth. * [26:36] - Cindy talks about moving to responsive design. * [28:22] - Stephan talks about the difference between dynamic serving and responsive design. Cindy then explains that dynamic serving is tougher to test and tougher for Google to crawl. * [31:54] - Stephan brings up app indexing, which he and Cindy discuss using the example of Yelp. * [34:14] - We circle back to a particular point about dynamic serving: having the vary header set in your HTTP headers. * [35:48] - Cindy explains what JSON-LD is, and what marketers should know about it from a mobile marketing standpoint. * [38:17] - We learn what an API is. * [39:06] - Cindy differentiates regular mobile apps from progressive web apps. * [41:50] - Stephan offers an old-school equivalent to what Cindy has been saying about progressive web apps. * [42:52] - One of the things that slows things down the most when on web pages on the phone, every page has to reload even though much of the content is the same. This is different with PWAs, Cindy explains. * [43:53] - What is Firebase in relation to PWAs? Through her answers, Cindy makes clear that she thinks having a PWA is a better choice than making native apps. * [46:34] - There are ways to use AMP HTML in your PWA to make it very fast. She and Stephan then discuss the fact that a handful of apps are throwing off stats for apps in general. * [48:48] - We learn more about what’s important in terms of ranking in the app stores. * [50:29] - Stephan launches into a lightning round of quick questions. Should people check to see what their mobile page speed is? * [53:14] - What is deep linking? * [55:31] - Listeners can email Cindy at Cindy@mobilemoxie.com.
Links and Resources: Cindy Krum on LinkedIn
Cindy Krum on Facebook
@Suzzicks on Twitter
MobileMoxie
Mobile Marketing: Finding Your Customers No Matter Where They Are
Mobile-first indexing
Pubcon
Responsive design
Bounce rate
Dwell time
Digital assistant searches
Internet of Things
Mobile-first
Amazon Echo
Siri
Cortana
Google Now
Google Now on Tap
Google Home
Google Assistant
Sundar Pichai
JSON-LD
HTML head tag
PWA (progressive web app)
Schema
Metadata
Microdata
Tim Berners-Lee
Dynamic serving
The Optimized Geek
Google Cloud hosting
API
AMP (accelerated mobile page)
Android Instant Apps
Firebase
Cascading style sheets
App indexing
App indexing API
Yelp!
Hotel Tonight
Vary header
HTTP header
Progressive web apps
App shell
Service worker
Inline Javascript
Google Analytics
Waze
Skype
Page Speed Insights
GTmetrix
Pingdom
Mobile-Friendly Test
WebPageTest
Test My Site
MobileMoxie Search Simulator
MobileMoxie Device Emulator
Deep linking
Today I’m delighted to bring you Marty Weintraub, the author of Killer Facebook Ads, The Complete Social Media Community Manager’s Guide and a guru at all things related to online marketing. In our conversation today, we take a deep, high-level dive into the world of marketing. If you’ve already got a solid grip on the basics and are hungry to expand your knowledge, this is the episode for you. We go into depth about topics such as segmentation, retargeting, and the importance of being platform-agnostic. Marty explores the cookie pool concept, discusses the difficulties with keywords on Google, and shares much more insight and wisdom.
Find Out More About Marty Here:
Aimclear
marty@aimclear.com
Marty’s events
Marty Weintraub on LinkedIn
In This Episode: * [01:40] - What are some outside-the-box strategies for Facebook advertising that really deliver results? * [02:06] - Stephan and Marty talk about segmentation and retargeting. Marty discusses several classes of retargeting that people generally use. He offers other ways to think about those “buckets” that you categorize people into. * [06:06] - Marty lists some questions to ask in a marketing system if you have an expensive keyword. He then ties this into the importance of segmenting the audience. * [08:03] - Marty defines the term “cookie pool” for listeners who may not be familiar with what it means. * [10:49] - We hear another example of retargeting for an expensive keyword. * [12:27] - Stephan offers a similar analogy that involves collecting email addresses from different channels and keeping them separated. Marty then elaborates on what Stephan has been saying. * [16:29] - Another way to describe what Marty has been explaining is that you should be platform-agnostic. Marty agrees with this, then gives a suggestion for most marketers. * [17:51] - Marty talks about another way to verticalize ads: by theory. Stephan then rephrases what Marty has been saying, and Marty corrects and clarifies one point about the client creating an approved list of terms. * [21:31] - The differences between SEO, PR, modular creative, influencer, and distribution are all narrowing and the fields are merging. * [22:01] - We return to the topic of being platform-agnostic, or seeing what you can learn from one platform and then apply to another. Stephan asks Marty about a nugget he has previously shared about using your Google-negative keywords on Facebook. * [24:51] - Marty offers a strategy for how to determine which audiences don’t perform well, and stop marketing to them. * [28:35] - Marty explains why the “cookie pool” concept is so important. He encourages all marketers to make custom audiences of segmented site touches with the same savvy that they apply to cross-channel and filtered retargeting. * [30:32] - Stephan offers another analogy about people using Google AdWords Keyword Planner. He then offers a workaround for people who don’t have access to a paid AdWords account. * [32:02] - Google has been trying to turn off keywords for years, Marty reveals. He suggests SpyFu and SEMrush as alternatives, then offers metaphors about boating and fishing. * [35:33] - How big is the investment in terms of identifying audience segments and percentages, and different attributes, using search audiences and profiling, and then providing these reports to clients? After answering, Marty provides his email address (marty@aimclear.com) and invites listeners to email him. * [37:56] - Stephan brings up the topic of Facebook retargeting based on Facebook video views. * [40:38] - Marty explains what DSA (“dynamic search ads”) and RLSA (“remarketing lists for search ads”) mean. * [43:35] - Remarketing lists for search ads were revolutionary, Marty explains, because it was the first technology that pushed people to filter differently. * [45:58] - Marty talks about the possibility of using Google ads based on your YouTube retargeting list. * [50:18] - Marty discusses the importance of having “street cred” on a social media profile as one of the factors to consider in deciding where to put a video. * [54:02] - Stephan brings up one more topic from Marty’s keynote: lookalikes of “thank you” page visitors. * [56:50] - Stephan recaps some of Marty’s points. Marty then talks more about analysis of who came to your page using Facebook segments. * [58:48] - Marty offers various ways to get in touch with him or find him.
Links and Resources: Aimclear
marty@aimclear.com
Marty’s events
Marty Weintraub on LinkedIn
Killer Facebook Ads
The Complete Social Media Community Manager’s Guide
2016 US Search Awards
Seth Godin
Purple Cow
Cookie pool
Google AdWords Keyword Planner
SpyFu
SEMrush
Hitwise
Third-party data
RLSA
DSA
Larry Kim
WordStream
Todd Friesen
Nick Kusmich is an absolute genius at Facebook advertising. He knows the ins and outs of Facebook ads and campaigns, and puts this knowledge to work to get his clients the best possible results. In this conversation, Nick talks about his new book, Give. He shares several formulas and frameworks that he uses successfully, including the four Ms (message, market, magnet, and mechanism) and SAGE (short, actionable, goal-oriented, and easy). In short, he shares a splash of that secret sauce that he uses to achieve success for himself and his clients.
Find Out More About Nick Here:
nicholaskusmich.com
@nicholaskusmich on Facebook
Nicholas Kusmich on LinkedIn
@nicholaskusmich on Twitter
@nicholaskusmich on Instagram
In This Episode:
- [02:04] - Nick has been doing Facebook advertising for as long as he can remember. He explains that he was in the right place at the right time, and talks about what was going on in his life at the time.
- [05:14] - We learn whether Nick gives his clients inside views of what he’s doing, or whether it’s more behind the curtain. The answer has shifted over time, he reveals.
- [07:10] - Nick talks about a video that he helped make viral. He then discusses making things go viral in general, and explains what he thinks the components of successfully viral marketing are.
- [10:45] - What’s the difference between a Facebook ad and a campaign?
- [13:36] - Nick discusses whether he thinks what he’s doing is enough to go viral, or whether he would need llamas in a pool. He explains the things that people can get from the offers he’s providing with his book Give.
- [17:15] - We learn what 90 percent below the surface in Facebook campaigns consists of, and what Nick’s four-M formula is. The four Ms are message, market, magnet, and mechanism.
- [18:46] - The first of the four Ms is “message.” What you say is not as important as how you say it, Nick says, and explains what he means.
- [20:12] - We move onto the second of the four Ms: market. Nick emphasizes the importance of understanding the difference between mass marketing and micro-marketing.
- [21:14] - The third of the four Ms is magnet, which Nick discusses here. This is what you can give that provides value to your marketplace.
- [21:48] - The mechanism, which is the last of the Ms, is the process you put in place to turn a lead into a prospect and a prospect into a client or customer.
- [23:10] - Does Nick have other frameworks or models that may be valuable to listeners? In response, Nick talks about his SAGE framework, which stands for short, actionable, goal-oriented, and easy.
- [28:25] - Stephan expands on what Nick has been saying by talking about an article of his discussing how to get verified on social media.
- [30:13] - What are Nick’s favorite ad types? And are there any types of formats we should know about?
- [34:06] - Nick addresses the topic of whether we need to worry about any rules. He mentions the 20% text rule, which is that any image cannot have more than 20% of its body filled with text.
- [35:50]- We learn some of the must-do strategies and tactics surrounding retargeting. Nick offers several methods for using retargeting successfully.
- [38:48] - Stephan brings up the topic of Facebook Messenger ads, which have been a hot topic lately. Nick then shares his thoughts on this method.
- [42:15] - Is Nick testing messenger bots?
- [43:26] - Nick discusses the quality of lookalike audiences, which he says depends on two primary factors.
- [46:02] - Nick shares how his agency’s pricing strategy works, which he reveals depends on the scenario.
- [47:01] - We hear Nick’s thoughts on Facebook’s Power Editor versus its Ads Manager.
- [48:05] - Nick offers a few other questions to ask a Facebook advertising agency to decide whether to work with them.
- [50:32] - Has Nick ever worked with clients who were banned from Facebook, and been able to get their accounts reinstated?
- [51:58] - Does Nick have any tips or tricks around Facebook exclusion lists?
- [53:38] - Nick talks about using the percentage of video watched as a targeting mechanism.
- [54:30] - You can go to givebook.info to buy your copy of the book Give for just $4 and to get a bonus and a chance to enter a competition.
- [55:30] - Where can people go to find and engage with Nick?
Links and Resources:
nicholaskusmich.com
@nicholaskusmich on Facebook
Nicholas Kusmich on LinkedIn
@nicholaskusmich on Twitter
@nicholaskusmich on Instagram
Jay Abraham on Marketing Speak
Tony Robbins
Joe Polish
Dollar Beard Club
Seth Godin
Taki Moore on Marketing Speak
Charity Water
Facebookpocalypse
Traffic & Conversion Summit
War Room
ManyChat
Power Editor
Ads Manager
Marty Weintraub
Infusionsoft
givebook.info
Today’s remarkable guest is immediately recognizable by his creative title alone: he’s the “Chief Disruptasaurus.” In case you’re not familiar with the title, the man in question is Mike Koenigs. As you’ll hear in our conversation today, Mike is an expert marketer. He offers an incredible amount of insight into topics such as using text messages and videos to capture attention and convert leads. In addition, Mike is a stage 3A colorectal survivor. This experience has deeply reshaped his perspectives on value and time, and he offers an inspirational message that I hope will help you, as a listener, to value your own time more highly.
Find Out More About Mike Here:
mikekoenigs.com
youeverywherenow.com
mikekoenigs@gmail.com
@MikeKoenigs on Twitter
@koenigs on Facebook
gomoneyphone.com
In This Episode: * [01:43] - Mike talks about being “Chief Disruptasaurus, and ways in which he’s a disruptor. He explains the difficulty (and importance) of getting two things from people: their attention and their trust. * [05:18] - In response to Stephan’s discussion of the railroad industry versus the transportation, Mike explains that the winners right now are people who combine disruption with innovation. * [06:44] - What does Mike think that Tony Robbins’ next big thing is going to be? As Mike answers, he points out that most offers ultimately relate to “getting paid, getting laid, or living forever.” * [10:08] - Stephan talks more about Tony Robbins and how much information he has. He also mentions Tony Robbins’ Platinum Partnership. * [11:14] - Mike was never a platinum partner with Tony Robbins, he reveals. He then gives us some insight into his background and how much of an impact Tony has had on his life. * [13:14] - Stephan talks about the financial cost involved in being a platinum partner. * [15:20] - Mike offers some insight into how Instant Customer (which he sold recently) was born. In doing so, he talks about how he got involved in direct response marketing. * [18:00] - Mike transitions into talking about the question of capturing leads and keeping attention. * [21:07] - Stephan dives deeper into what Mike has been saying about using texts as a marketing tool. Mike then offers a real-life example of how he’s been successful with this. * [23:33] - Mike clarifies what he means by “micro commitment text messaging,” and mentions his latest book, Money Phone. * [25:41] - We learn why the strategy Mike has been describing is so successful, which is largely because you’re creating a personal dialogue. * [27:19] - Once you have attention, interest, engagement, and curiosity, what’s the pathway to rapidly earning trust? This pathway involves being the person to diagnose the problem, as Mike explains. * [31:04] - Mike offers a workaround for how to record the context of a conversation if you don’t take good notes afterward. He recommends using Rev to record and transcribe the conversation. * [36:10] - We hear the short version of Mike’s overall process, described in four straightforward steps. * [37:21] - Mike gives a real-life example of a follow-up video that he would give someone after meeting them and identifying their problems. * [38:45] - Mike explains why the previous video idea was so compelling, and then offers an example of a closing video. * [41:58] - “When is the last time someone you met followed up with a personalized video for you?” Mike asks, illustrating why this strategy is so attention-grabbing and successful. * [43:52] - Mike talks again about Money Phone, his book that explains this whole process in more detail, and offers to give it away to anyone who wants it. * [45:21] - We hear exactly how to get a copy of Mike’s book for free: go to gomoneyphone.com and sign up. You don’t need to buy anything; the book is a gift. * [46:58] - Mike describes the cost of printing a book, and how much he charges for his paperback. * [48:18] - Stephan has just described the wrong way to give away books; what’s the right way? Mike offers a specific and detailed example, describing how he used a psychological tactic to create demand for his book and close deals. * [52:35] - For years, Mike has been trying to convince his wife to write a book. She finally did: How to Change The World While You Work: The Ultimate Guide for Generating More Revenue by Giving Money Away. * [54:21] - What was one of the biggest gifts that came out of Mike’s process of dealing with stage 3A colorectal cancer? In his answer, Mike describes the challenges and struggles of coping with cancer and the associated treatments. He then explains how the experience has changed his perspective on time and value. * [59:23] - Mike expands on the point about the importance of valuing your own time. * [60:13] - Stephan reinforces a point that Mike made a moment ago: when you pay, you pay attention. Mike then loops back to his earlier point about “getting paid, getting laid, or living forever.” * [61:52] - How can someone get in touch with Mike to work with him? Options include his website at youeverywherenow.com, emailing him at mikekoenigs@gmail.com, or going to gomoneyphone.com. * [62:47] - Mike offers a personal rule, which is that he doesn’t study with anyone who’s not in the dirt doing it now. He also describes his “guru test.”
Links and Resources: mikekoenigs.com
youeverywherenow.com
mikekoenigs@gmail.com
@MikeKoenigs on Twitter
@koenigs on Facebook
gomoneyphone.com
Seth Godin
Purple CowTony Robbins
Augmented reality
Nanotechnology
Peter Diamandis
XPRIZE
Elon Musk
Platinum Partnership
Frank Kern
Jeff Walker
Russell Brunson
Brendon Burchard
New Money Masters
Business Mastery
Instant Customer
Joe Polish
LeadDigits
Traffic Geyser
Dan Kennedy
Joe Sugarman
BluBlocker
Darren Hardy
SUCCESS Magazine
Nine-word email
Bulletproof
Bulletproof Coffee
Rev
Mindshare Summit
Just Like My Child Foundation
gomoneyphone.com
How to Change The World While You Work: The Ultimate Guide for Generating More Revenue by Giving Money Away
Unleash the Power Within
Today's conversation is with Mel Ethan Cutler, a Meetup expert and serial entrepreneur. Mel has created seven companies across four different markets since he discovered his entrepreneurial streak at 19 years old. He’s mastered the strategy of using Meetup to build a list and create a dedicated local following of people who want a specific product or service. Now, he shares his wisdom and insight with businesses—and, in this great conversation, with you.
Find Out More About Mel Here:
MelCutler.me
Mel Ethan Cutler on LinkedIn
Mel Ethan C. on Meetup
@EntreRevolution on Twitter
Mel Ethan Cutler on Facebook
Meetup Master
Meetup Zoo
mel@meetupzoo.com
In This Episode:
- [01:34] - Mel starts off by explaining why Meetup.com is a secret weapon for small businesses. He also addresses his own background and explores how he discovered the power of Meetup.
- [04:37] - Mel discusses the costs involved in using Meetup: around $89 twice a year. He then offers some of his best tips for how to use Meetup, and mentions his event The Entrepreneur Revolution.
- [07:36] - We learn more about how Mel uses a sense of urgency or scarcity to encourage people to overcome their fear and take action. He then talks about how to figure out what kind of meetup to create.
- [10:33] - Does Mel suggest starting by creating your own meetup, or sponsoring someone else’s first? In his answer, he emphasizes the importance of providing value to others rather than just asking for things for yourself.
- [13:29] - Mel offers some tips regarding finding a venue, which he says is the easiest thing.
- [15:44] - Mel shares an example of a meetup that he’s hosting soon, and explains how it functions.
- [17:35] - We hear about what Mel means when he says “mastermind,” and he talks about different kinds of masterminds. He goes into some depth on the differences between free and high-cost masterminds.
- [21:23] - Stephen talks about working your way up instead of immediately asking people for $25,000. He then addresses sales funnels.
- [22:53] - Mel addresses the possibility of paying to get on stage at an event.
- [25:05] - How does Mel recommend people develop the skill set necessary to sell from stage? He suggests Speaking Empire and Speaker Revolution.
- [28:07]- Mel talks about the optimization strategies and tactics for a meetup that isn’t getting traffic or attention.
- [30:53] - In his early days on Meetup, Mel made some mistakes. Here he shares the horror story of his first Meetup event, where no one showed up except his brother, his mom, and a close friend. He then shares a secret from his Meetup Master course.
- [34:27] - Mel shares some tips on how to find and use keywords for your Meetup group and event descriptions and titles.
- [36:46] - What does Mel recommend in terms of color schemes and visuals?
- [38:29] - Stephan points out that Meetup is a social network. He offers a case example of an employee who used Meetup to his advantage. Mel then expands on this, emphasizing the importance of your network.
- [43:50] - The profile page on Meetup is often a missed opportunity, Mel says.
- [45:18] - Mel offers his advice for people who made a group that hasn’t had any traction over several months: kill it off, start over, and use his course.
- [46:20] - Mel talks more about his Meetup Master course, which is currently $297 (normally $1,000). (Note for listeners: if the price has gone up by the time you buy the course, buy it at the full price and then email Mel to get the difference refunded.)
- [48:38] - We learn a little bit about how Meetup’s algorithm works, and what advice Mel recommends following to help ensure your Meetup group is successful.
- [51:02] - Mel generously shares his super-secret strategy on how to get people from Meetup to provide their email addresses and phone numbers. It’s surprisingly simple: you ask something like “What is your best email and phone number to welcome you to the group with?” as one of the questions you create for new group members.
- [54:50] - Mel lists some ways to get in touch with him and places to find him and his courses and guides online.
Links and Resources:
MelCutler.me
Mel Ethan Cutler on LinkedIn
Mel Ethan C. on Meetup
@EntreRevolution on Twitter
Mel Ethan Cutler on Facebook
Meetup Master
Meetup Zoo
mel@meetupzoo.com
Meetup.com
The Entrepreneur Revolution
Think and Grow Rich by Napoleon Hill
Speaking Empire
Speaker Revolution
Speak-to-Sell by Lisa Sasevich
Michael Port on The Optimized Geek
Heroic Public Speaking
Meetup Master
Google AdWords Keyword Planner
Madison PHP Meetup
Jay Baer is a renowned business strategist, keynote speaker, and New York Times bestselling author of five books. Throughout his career, he has advised over 700 companies (including an impressive 31 of the Fortune 500). These days, he travels the world helping businesses get (and keep) more customers. In this conversation, you’ll learn why it’s important to be nice even -- or especially -- to haters. Jay also shares some brilliant insight into reputation management, particularly if your online reputation is already less than stellar. His other tips and techniques include strategies for building your online community and audience, and being more selective (rather than broad) about who you’re marketing to. Tune in for all this and much more!
Find Out More About Jay Here:
Jaybaer.com
@jaybaer on Twitter
Jay Baer on LinkedIn
Jay Baer on Facebook
Convince & Convert
In This Episode: * [01:07] - Does Jay consider himself a spiritual marketer? * [02:04] - Jay offers his general advice on how to deal with someone who’s hating all over you online. * [05:19] - Jay answers everybody online, even harsh and rude critics who start out with personal attacks. He offers an example. * [06:39] - We hear Jay’s thoughts on the movement toward unfriending on Facebook. Stephan responds by sharing research that suggests that you should be pleasant with devices such as Alexa. * [09:57] - Jay struggles to see the positives in trying to figure out or keep track of who has unfriended you on Facebook. * [12:40] - Good “marketing karma” really matters, Jay explains, and talks about how this relates to his hug your haters approach. * [14:07] - What is the “hatrix”? * [16:38] - Stephen shares his own real-world example of something that recently happened to get Jay’s feedback on how he should have handled it. * [23:26] - Jay talks about the benefits of long-term instead of short-term thinking. * [25:07] - We hear Jay’s advice on what to do if your company’s reputation is already bad. Stephan then talks about getting negative reports removed from search results, and he and Jay discuss Comcast’s reputation problems. * [28:53] - Stephan brings up the topic of bedside manner and its importance. Jay then shares a related story from Hug Your Haters. * [31:58] - Thanking the people who have connected with you on LinkedIn is a way to apply the techniques Jay has been discussing in that environment. * [33:56] - Jay offers some strategies to help you build a tribe. Some of his insights include trying not to appeal to everybody and being consistent with your timing. * [39:59] - How would Jay apply the idea of forming or changing habits to content creation and consumption? * [42:54] - Jay talks about similarities between Gary Vaynerchuk and Donald Trump’s abilities to provide a sense of “intimacy through attention.” Others who have this skill include Chris Brogan and Bill Clinton. * [45:11] - What should listeners do as a next step? Jay offers a free gift of a guide of 13 words not to use when talking to a customer. You can get your copy by filling out the form at this link. * [46:26] - How can someone work with Jay directly?
Links and Resources: Jaybaer.com
@jaybaer on Twitter
Jay Baer on LinkedIn
Jay Baer on Facebook
jaybaer.com/13words
Convince & Convert
Hug Your Haters: How to Embrace Complaints and Keep Your Customers
The hatrix infographic
Youtility: Why Smart Marketing Is About Help Not Hype
Dave Asprey on the Optimized Geek
Donny Epstein
Tamsen Webster on Marketing Speak
Kenton Hutcherson on Marketing Speak
Comcast employee sleeping on couch on YouTube
Taki Moore
David Allen on the Optimized Geek
Gary Vaynerchuk
Donald Trump
John Chow is the original dot com mogul -- as well as being an author, speaker, blogger, father, and entrepreneur. He rocketed onto the blogging scene when he showed the income power of blogging with a case study to see what it would take to make $3,000 a month. In this conversation, John walks us through many of the details involved in how he achieved this overwhelming success. The interview is full of invaluable tips and insights on various aspects of how to succeed in making money online.
Find Out More About John Here:
JohnChow.com
@JohnChow on Twitter
John Chow on Facebook
John Chow on YouTube
In This Episode: * [01:37] - John shares his biggest aha moment, which was when he discovered that you can make money online. * [05:14] - How long did it take John to go from making $0 to making $10,000 a month on his site? He answers, then walks us through the journey of his site through the dot com boom and bust. * [08:55] - After Adsense came along, John had a bit of learning curve in figuring out ad placement, colors, and so on. After four to five months, he was making good money again. * [09:47] - John talks about the social media boom, which was when things started taking off for him again. He explains how he got into blogging, and talks about being called out on talking about making money by blogging when his blog wasn’t making any money. * [13:05] - In response to being called out, John made a case study involving monthly posts about his blog’s income. The goal was to make $3,000 a month on two hours a day. * [16:18] - John explains why other bloggers are able to post their monthly income still, even though he needed to stop due to requests from his advertisers. * [17:10] - John stopped using AdSense after about a year and a half. He then explains why he decided to focus on making more money per visitor instead of getting more visitors. * [19:08] - We learn more about the products that John has on his site now. * [20:26] - John talks more about affiliate marketing. * [21:58] - Did John create a course specifically about email marketing using AWeber, or was it more generically about email marketing? After answering, John talks about his choice not to disclose his affiliation with AWeber in his first ebook, before there were stringent guidelines on doing so. * [24:34] - John gives us some sense of approximately how much of his income is from affiliate marketing versus his own products. He then discusses adding higher-price items without increasing his time per day. * [26:52] - John still works around two hours a day on average. * [27:35] - Is this podcast part of John’s two hours a day, or is it in addition to that time? * [28:45] - John walks us through how he monetizes his videos. * [30:18] - What does John recommend as a next step for someone who is using AdSense? * [32:18] - John offers some insight into how to best use AdSense in terms of size, placement, and style. * [35:49] - Stephan reveals that his oldest daughter made money on AdSense as a teenager. * [37:21] - How often does John recommend blogging to keep up momentum? In his answer, he reveals that he believes his consistency is one of the main keys to his success. * [41:28] - Does John theme his days, as recommended by Mike Vardy? Stephan then brings up the concept of having free day, buffer days, and focus days. * [43:54] - John sometimes does episodes while he’s driving, he explains. He and Stephan discuss the safety of multitasking this way. * [45:32] - Currently, all the traffic to John’s YouTube channel and blog is organic. * [47:06] - What is John doing from an SEO standpoint? As he answers, he talks about another (somewhat inadvertent) case study he did on whether you can build a blog without Google. * [49:52] - John recommends Affiliate Summit as his favorite conference. The book he’s currently reading is No Excuses! by Brian Tracy.
Links and Resources: JohnChow.com
@JohnChow on Twitter
John Chow on Facebook
John Chow on YouTube
The TechZone
ResellerRatings
AdSense
AWeber
Sean Cannell on Marketing Speak
OIO Publisher
Chloe Spencer on Marketing Speak
Mike Vardy on the Optimized Geek
The Marketing in Your Car podcast by Russell Brunson
Affiliate Summit
Shawn Collins on Marketing Speak
No Excuses! by Brian Tracy
Eat That Frog! by Brian Tracy
Today we're talking to Sean Cannell, who is an avid YouTuber and a cofounder of the popular YouTube channel Video Influencers. As you might suspect, that means he’s an expert on YouTube marketing. He’s the go-to guy if you want to improve your YouTube engagement or deepen your understanding of the platform. We get down to the nitty-gritty on how you can improve your presence on YouTube and Beyond!
Find Out More About Sean Here:
Sean Cannell
@SeanCannell on Twitter
learnyoutubetoday.com
In This Episode: * [02:03] - Sean discusses the difference between tactics and strategy as they relate to YouTube. He emphasizes the importance of starting with a strategy instead of tactics. * [04:17] - What advice does Sean have for podcasters wanting to leverage their podcasts on YouTube? * [07:29] - Sean is doing video everywhere, not just on YouTube, he explains. However, YouTube is his favorite outlet. He talks about the different psychology between Facebook and YouTube users. * [11:17] - Sean touches on the use of YouTube videos on LinkedIn. * [11:26] - Stephan offers an example of his own (involving Jonathan Fields) about the importance of understanding the algorithm you’re dealing with. * [13:31] - We hear Sean’s thoughts on SnapChat and its lack of lasting, ongoing content. * [15:30] - Sean talks about his thought process when decided between different kinds of show formats (such as one-man shows, interviews, etc.) and possible topics. * [19:26] - How important is whiteboarding? It’s critical, Sean answers, and explains why. * [22:19] - Sean talks about his usage of b-roll and screensharing. * [24:18] - Sean discusses using webinars as YouTube videos. He gives advice on how to create interest in the replay of the webinar. * [27:16] - What sorts of funnels is Sean using across the different monetization strategies that he uses? * [29:09] - Sean talks about baby offers or tripwires, explaining what he means with the terms and how he applies the concept. * [32:09] - Stephan recaps some of what Sean has been saying to make sure it’s clear. * [32:33] - Making a video unlisted is the YouTube equivalent of a gateway video, Sean explains. He and Stephan then talk about Wistia and its turnstyle option. * [34:33] - Sean discusses his views on scaling. He also talks about viral videos. * [39:49] - VidCon is more fan-based than business-focused, Sean says, and suggests getting industry tickets if you decide to go. A better conference is VidSummit. * [41:26] - Stephan talks about his experience at VidCon, including learning who The Try Guys are. Sean expands on what Stephan has been saying and talks about influencer marketing. * [44:41] - Sean discusses metrics in terms of the price of influencer marketing. * [49:07] - Sean talks about his video How to Get Free Stuff on Amazon, which has close to two million views. He then explains YouTube’s analytics and the metrics that the site particularly values. * [52:39] - Stephan starts off a lightning round of quick questions and answers. The first question: what’s the best time to post on YouTube? * [53:52] - What’s some of Sean’s favorite equipment? His biggest tip is to start with whatever you have. He then goes on to give tips on some product * [56:13] - What software does Sean recommend? * [56:56] - What does Sean do to pimp out video thumbnails? * [57:44] - How do you pimp out your channel page? In response, Sean offers seven quick tips. * [61:39] - What’s the best way to get in touch with Sean?
Take Your Marketing to the Next Level: 1. Take a step back and think about the content that I’ll be delivering to add value to my target audience. Use this to create my strategy for my YouTube channel. 2. Think of my YouTube channel in terms of having a show. This means uploading something regularly (at least weekly, if not more often). 3. Instead of trying to add videos to my podcasts, shoot solo videos for YouTube. I can then use the audio from those videos as podcast episodes.
Links and Resources: Sean Cannell
@SeanCannell on Twitter
Learnyoutubetoday.com
The School of Greatness podcast
Jonathan Fields on the Optimized Geek
Marie Forleo
Rand Fishkin
Moz
Brendon Burchard
OBS
Video Ranking Academy
Wistia
Jamie Salvatori on Marketing Speak
VidCon
VidSummit
VloggerFair
The Try Guys
Social Bluebook
How to Get Free Stuff on Amazon
YouTube Equipment List for Making Videos
Rode smartLav+ Lavalier Microphone
Rode NTG2 Condenser Shotgun Microphone
Mevo - Live Event Camera for iOS devices
Arkon iPhone Tripod Mount
limo studio
Wirecast
Canva
How to Make a YouTube Custom Thumbnail Tutorial
The Very Thing That Terrifies You Is Where Your Treasure Lies: Stephan Spencer Huffington Post Article
Today we're talking with Brad Geddes, who has been involved with PPC since 1998, so he’s an early pioneer of the pay-per-click advertising model. In our conversation, he shares his expertise by getting into the nitty-gritty of PPC. He gives particularly great and in-depth advice about audience targeting and various ways of managing different types of keywords. He also openly discusses his favorite tools, techniques, and strategies for various aspects of effective PPC advertising.
Find Out More About Brad Here:
Brad Geddes on LinkedIn
Brad Geddes on Facebook
@bgtheory on Twitter
Certified Knowledge
AdAlysis
In This Episode:
- [01:03] - What are some of the biggest mistakes Brad sees people doing with AdWords or with PPC in general?
- [03:29] - Brad talks more about audience targeting.
- [05:22] - For people who aren’t familiar with the term “lookalike,” Brad defines what it means through a clear example.
- [07:11] - Google and Facebook are the two largest engines that offer lookalike audiences.
- [08:27] - Brad defines “retargeting,” then talks about the concept in more detail.
- [10:23] - If you want to have multiple kinds of ads (such as display advertising, search ads, and retargeting), what should the mix look like?
- [13:34] - Brad gives advice on how to proceed if you want to target individuals but you don’t have their email addresses.
- [14:21] - Is there a time limit for how long a remarketing audience stays, and does it vary by platform?
- [16:32] - Brad talks about what scale means to him. He clarifies that to him, it’s a minimum of 5 to 10 times what you have now. He then goes on to talk about ways of scaling properly.
- [20:42] - Brad takes a moment to define some terms that may be unfamiliar to listeners, such as responsive ads, lightbox ads, and in-market audiences.
- [24:16] - What are Brad’s recommendations on how to design display ads? He admits he’s a terrible designer and doesn’t even have Photoshop, but then explains that Google has a way of making HTML5 ads.
- [27:00] - Brad explains what dayparting is, and talks us through how using it can be an effective strategy.
- [29:25] - We learn more about negative keywords and broad match.
- [33:11] - Brad discusses various softwares that are relevant to the techniques he’s just been describing.
- [35:08] - We learn about different kinds of negative keywords, and how to use each type. He then talks about the number of negative keywords across these types.
- [38:50] - Stephan and Brad talk about ad groups in AdWords.
- [40:11] - How many ad groups would Brad have with a typical client?
- [41:50] - Brad addresses the topic of when it is (and isn’t) worth it to buy your brand name as one of your keywords.
- [44:44] - Brad clarifies the scope of what he does. He then addresses Stephan’s question about doing audits for new clients (in terms of time and cost).
- [46:28] - What would someone expect to spend if they hire an agency? After answering, Brad offers recommendations on how often to check on the performance of the agency you’re working with.
- [49:13] - We hear Brad’s thoughts on dynamic insertion ads. He then shares his favorite ad customizers.
- [50:47] - Brad speaks to the importance of congruence between the ad and the landing page.
- [51:52] - Brad runs through the ad extensions available for AdWords.
- [55:07] - Other than AdAlysis, what products does Brad like?
- [57:02] - Brad lists some of his favorite online tools, explaining what he likes about each one.
- [58:56] - For ad testing, what are Brad’s favorite platforms and procedures?
- [60:58] - Brad shares his thoughts on YouTube ads, and how they compare to ads in other places.
- [63:11] - What are the next steps if someone wants to connect with Brad?
Take Your Marketing to the Next Level:
- Track all transactions occurring on my site. This provides valuable (and necessary) customer behavior information.
- Focus on detailed audience targeting. For example, if someone abandoned their shopping cart, advertise to them with products from their shopping cart.
- Use lookalikes to target potential audiences with more specific, tailored, relevant advertising.
Links and Resources:
Brad Geddes on LinkedIn
Brad Geddes on Facebook
@bgtheory on Twitter
Certified Knowledge
AdAlysis
Advanced Google Adwords
99designs
Upwork
Bannercloud
Jon Shugart on Marketing Speak
Blendtec
Tommie Powers on Marketing Speak
Google Search Console
Organic Search & Paid Search: Are They Synergistic Or Cannibalistic?Google Analytics
Google Data Studio
Acquisio
Adobe Media Optimizer
Marin
Kenshoo
Google Adwords Keyword Planner
SEMrush
SpyFu
Adgooroo
Adbeat
Moat
Feedly
Nuzzel
SearchCap
PPC Hero
Think with Google
Optimizely
Visual Website Optimizer
LiveBall
Hotjar
Unbounce
When it comes to advertising on Facebook, Keith Krance is the expert. He’s the author of the bestselling book The Ultimate Guide to Facebook Advertising. And today he’s here with us! You’ll hear him get into the nitty gritty of Facebook advertising, sharing tips, strategies, and techniques for how to get the most out of your Facebook ad spend. We also talk about how to scale campaigns on Facebook, explaining why using a smaller budget and letting Facebook have time to do its work can be an effective strategy.
Find Out More About Keith Here:
Dominate Web Media
Keith Krance on LinkedIn
In This Episode: * [01:24] - Keith talks about his recent five-day Facebook advertising event. He explains why he held the event, and talks about some of the topics that were covered there. * [05:22] - We hear more about effective (and ineffective) hooks in Facebook advertising. * [9:01] - Keith returns to the upside he mentioned a moment earlier, using an example of being in health and fitness. * [11:31] - We learn what the letters stand for in the UPSYD (pronounced “upside”) ladder that Keith talked about. U is for unaware, P is for problem-aware, S is for solution-aware, Y is for your solution, and D is for deal. * [16:43] - Stephan steps in for a moment to clarify what Keith has been saying. * [17:12] - Your sweet spot may be the people who are aware of the problem but not the solution, Keith explains. He explains what he means using the example of playing bass guitar. * [21:15] - Keith responds to Stephan’s comment about providing results in advance by offering an example of one of their clients. * [23:08] - Stephan changes things up by inviting Keith to critique one of his ads. He describes it in detail, setting the scene for Keith’s advice. * [25:35] - Keith offers his feedback to Stephan’s ad. His biggest point is to move further down on the UPSYD ladder to appeal to less of a niche audience. He also goes on to recommend simplifying terminology and gives a couple examples of how to do so. * [37:25] - Does Keith think that driving people directly to a webinar sign-up from a Facebook ad is too much too soon? * [40:22] - Stephan mentions that it sounds like he should be replacing his image ad with a video giving a keynote presentation that offers value on its own. Keith agrees, and clarifies. He mentions his three-step video ad guide. He then goes on to talk about the length a video should be. * [44:54] - How do you “Facebookize” a YouTube video? * [46:51] - Keith talks about how to scale campaigns on Facebook, explaining why using a smaller budget and letting Facebook have time to do its work can be an effective strategy. * [52:22] - With only a few minutes to go, Stephan starts a rapid question session for Keith. First up: what is critical to have in the first few seconds of an ad on Facebook to capture the audience’s attention? * [53:01] - Does Keith ask any trick questions when interviewing people to hire? * [53:41] - Any tips about Facebook exclusion lists? * [57:03] - What are Keith’s best practices for the images or the headline? * [59:06] - Keith lists the best ways to reach him if you want to learn more, take his training, or work with his agency.
Take Your Marketing to the Next Level: 1. Offer something of value to potential customers without necessarily including a pitch at the end. This can pay off in the long run. 2. Write down three potential effective hooks for my product or service, and three that might be less effective, to help clarify the difference. 3. Write down five compelling hooks for my product or service: one for people at each of the five UPSYD stages.
Links and Resources: Dominate Web Media
Keith Krance on LinkedIn
Dominate Web Media
Keith Krance on LinkedIn
The Ultimate Guide to Facebook AdvertisingPerpetual Traffic
Molly Pittman on Marketing Speak
Ralph Burns
Eugene Schwartz
SamCart
Intermittent fasting
The Optimized GeekBulletproof
Dave Asprey on the Optimized Geek
Frank Kern
Dennis Yu
Perpetual Traffic interview with Dennis Yu
Contagious: Why Things Catch On by Jonah Berger
Youtility by Jay Baer
SEMRush
Searchmetrics
SimilarWeb
The Wizard of Ads by Roy H. Williams
The 3-Step Formula
The 3 Biggest Mistakes Businesses Make With Their Social Media Marketing Strategies
Pre-Suasion by Robert Cialdini
Today we're talking to Jamie Salvatori, an expert in viral videos. He's the founder of Vat19.com, which is an eCommerce store featuring unique and quirky gifts, toys, candy, and curiously awesome oddities. Its YouTube channel currently boasts 3.5 million subscribers and nearly 3 billion video views. We discuss his views on marketing, and how to “try everything” in order to get your video seen.
Find Out More About Jamie Here:
Jamie Salvatori on LinkedIn
In This Episode: * [01:02] - Jamie talks about reaching that high level of YouTube success, crediting a lot of it to luck. * [02:28] - We hear about Jamie’s background in computer science and engineering. * [05:24] - Jamie responds to Stephan’s comment that it seems like they have creating viral videos down to a formula. * [07:15] - Jamie walks us through the steps of the ideation process at Vat19.com, and explains how different it used to be from the way it is now. He also explains the benefits of a silent brainstorming session. Stephan responds by talking about how this relates to his conversation with Bill Donius on the Optimized Geek. * [12:08] - We hear about Vat19’s party gummy music video. * [13:59] - What would be a video that Jamie is particularly proud of, and came up with the idea for? * [16:46] - Jamie talks specifically about Vat19’s scripts, describing their format. * [18:10] - In the Real Food vs. Gummy Food Challenge, Jamie had to eat a real worm. He and Stephan talk more about the video. * [21:23] - Stephan and Jamie talk more about videos, using the metaphor of planning a trip to emphasize the importance of planning your outcome. They then talk about the videos that fell flat instead of going viral. * [25:45] - What are some of Jamie’s favorite Vat19 products? He then talks about some of his current favorite products, such as a dual-scented prank candle and prank birthday cards that don’t stop playing until the battery runs out. * [30:56] - Jamie talks about the watch time on a four-hour video. He then compares Facebook and YouTube for video content. * [34:44] - Stephan talks about some of the primary difference he hears about viewing habits between Facebook and YouTube. Jamie then adds his insight. * [37:42] - Jamie’s advice for getting your videos out there is “try everything.” He also talks about the importance of a long-term YouTube strategy. * [42:41] - Jamie isn’t convinced that there’s a formula for going viral, and credits much of their success to luck. * [44:19] - Stephan returns to the topic of going viral on Facebook rather than YouTube. Jamie then talks about Vat19’s strategy for Facebook, and he and Stephan then talks about techniques (and a couple other Marketing Speak episodes you should listen to: Molly Pittman and Nicholas Kusmich). * [49:40] - Jamie talks about his views on marketing, which involve trial and error as well as committing to something long enough to see whether it pays off. * [53:06] - Jamie clarifies that he’s speaking from his personal experience with this one business, and isn’t necessarily advocating that these strategies would work for other businesses.
Take Your Marketing to the Next Level: 1. Find amazing and interesting products that I love to feature, and then have fun creating the videos for them. 2. Start by deciding how long I think it should take to shoot the video, what the goal of the video should be, and what I want to accomplish with it. 3. Bring my team together for a brainstorming session. Everyone should write in silence for a few minutes, then give what they’ve written to the script writers to use in making a draft.
Links and Resources: Jamie Salvatori on LinkedIn
Bill Donius on the Optimized Geek
The 26-Pound Gummy Bear
Real Food vs. Gummy Food Challenge
Orbeez
Stank Prank Candle
Joker Birthday Card
Oval Office Cold Open on SNL
Molly Pittman on Marketing Speak
Nicholas Kusmich on Marketing Speak
6ft inflatable soccer ball
Pouch Couch
Beardo
Today's guest is Tamsen Webster who's a brilliant keynote speaker and change strategist. She’s also an insightful “idea whisperer” who knows how to bring a talk or presentation to life. Her experience with the topic runs deep; she’s the executive director of the oldest (and one of the largest) locally organized TED talk events in the world. She’s particularly noteworthy for her simple yet powerful “red thread” framework, which she’ll explore in depth in this episode.
Find Out More About Tamsen Here:
@tamadear on Twitter
@TamsenWebster on Facebook
TamsenWebster.com
Find the Red Thread on YouTube
In This Episode: * [01:21] - Tamsen describes her framework, called the “red thread.” * [02:43] - The “red thread” is a Scandinavian phase related to the Greek myth of the minotaur and the labyrinth. Tamsen explains the origin, and then explores how it relates to her framework. * [06:28] - Tamsen walks us through her framework in more detail, mapping the various steps back to the labyrinth myth and her red thread concept. She explores the process of identifying the goal, the problem, the idea or diagnosis, and the change or solution. * [15:32] - We reach the last piece in putting a talk together: actions. * [17:04] - Stephan gives Tamsen an example: she’s trying to convince someone who doesn’t believe they have a problem as a speaker that this framework is the change that is required. What would be the goal, problem, idea, change, and actions in that scenario? * [20:04] - In response to Tamsen’s answer to his question, Stephan talks about the concept of the “wall of context” he’s been exploring on his other podcast, the Optimized Geek. Tamsen then expands on what Stephan has been saying, explaining that the audience needs to have its goal met on two levels: intellectual and emotional. * [23:23] - How could you match Tamsen’s framework with Stephan’s recent talk, “Seven Steps to Hiring an Insanely Great SEO”? * [25:11] - Tamsen explains what she means when she says that details obscure meaning. * [29:06] - We learn what the most important word in your mind when putting together a talk or a message should be. * [33:33] - Stephan expands on what Tamsen has been saying. * [34:31] - Stephan returns to the example of redoing his talk to use Tamsen’s framework. He gives an example of one of his steps, and she explains how to fit it into her red thread concept by walking her through her thought process. She asks questions to help get to insightful answers, which serves as a great example of questions to ask yourself about your talks. * [43:21] - After hearing Tamsen’s answer, Stephan unfolds what she has been saying and draws out another aspect of it. She then digs deeper into the structure of using her framework for a talk. * [46:38] - Tamsen offers some thoughts and insight for people who have been doing how-based talks instead of why-based talks, and wants to get keynote speaking gigs instead of just breakout sessions. * [52:48] - How can people reach Tamsen? She recommends going to her site at TamsenWebster.com.
Links and Resources: @tamadear on Twitter
@TamsenWebster on Facebook
TamsenWebster.com
Find the Red Thread on YouTube
Thinking, Fast and Slow by Daniel Kahneman
The Optimized Geek
Ann Handley
Bigger, Braver, Bolder Content Marketing
Today's episode features Marcus Tandler who cofounded and runs the enterprise SEO software company OnPage.org, which has the goal of helping people create better websites that rank better in search engines. Marcus, a native of Munich, Germany, is a former super affiliate who was at one point in Commission Junction’s top 5 earners in all of Europe. also runs a super-exclusive conference (or think tank, to use his terms) called SEOktoberfest in Munich every year. In our chat, Marcus takes the time to share much many of his work experiences with us.
Find Out More About Marcus Here:
MarcusTandler on LinkedIn
@mediadonis on Twitter
Marcus Tandler on Facebook
In This Episode: * [01:06] - Why did Marcus decide to switch from affiliate marketing to running a software service company? * [05:18] - Stephan steps in for a moment to share an origin story of his own. * [06:55] - Marcus shares his thoughts on what Stephan did, which he believes was a smart strategy. He and Stephan then go on to discuss their companies and work experiences. * [11:27] - Stephan brings up the idea of surrounding yourself with people who are smarter than you. Marcus agrees and gives an example of having done this. * [14:17] - We learn about how private SEOktoberfest is, and how it’s structured in terms of experts and attendees. * [16:52] - Marcus and Stephan engage in a role-playing exercise by giving each other cool information, the way they might at a mastermind or think tank. * [18:02] - Stephan’s first contribution involves YouTube searching on Google Trends. His second is about Christoph Cemper’s research on 302s being better at passing the SEO benefit over time (versus 301s). * [20:36] - Stephan shares a story about Greg Boser and Todd Friesen. * [25:01] - We hear about Marcus’ and Stephan’s thoughts on the pill-pushing game. * [27:22] - Certain black hat techniques stopped working in 2007 or 2008, Marcus explains. * [32:49] - Stephan and Marcus talk about the featured snippet, or instant answer, on Google. * [34:23] - We hear more about SEMrush, and a tool it offers related to featured snippets. * [35:37] - Marcus takes his turn for sharing ideas. He talks about TF-IDF analysis, a major topic in German SEO circles. * [38:41] - Marcus offers a reverse example of what he’s been talking about. * [45:11] - We hear an example about the kind of thought process Marcus has been describing, from Stephan this time. He talks about Homesteading.com and the fact that one of their articles outranks the home page on Google. * [48-31] - What does Marcus think of latent semantic indexing (LSI)? * [52:42] - Are there any free tools that give some actionable insight into TF-IDF? Marcus reveals that a limited version of this tool is available in the free version of OnPage. * [54:31] - Stephan and Marcus touch on the problem of using the disallow directive instead of no-indexing pages. * [55:22] - Marcus talks about some common SEO screw-ups that OnPage can find. * [60:14] - Marcus’ company doesn’t offer any consulting services. Here, he explains why.
Links and Resources: MarcusTandler on LinkedIn
@mediadonis on Twitter
Marcus Tandler on Facebook
OnPage.org
Screaming Frog
Alta Vista
Black hat SEO
Fireball
War Room Mastermind
Christoph Cemper
11 More Things You Didn’t Know About Links and Redirects by Christoph Cemper
Greg Boser
Todd Friesen
SEMrush
TF-IDF
Homesteading.com
Marcus Tober on Marketing Speak
This Week’s Guest: There are three “M”s in transforming your business: mentors, modeling, and masterminds. In this episode, we’ll hear about all three from the remarkable Roland Frasier. Roland is a principal partner at DigitalMarketer.com, which produces the Traffic & Conversion Summit. If you don’t recognize DigitalMarketer.com in that context, you may recognize it because we’ve had two guests from the company on previous episodes of this podcast: Molly Pitman and Christine Hass.
But let’s get back to Roland. He started in real estate at 18 years old, then went on to found one of the top law firms in San Diego. From there, he transitioned into marketing. Now, he’s a principal at Idea Incubator, which owns DigitalMarketer.com and NativeCommerce.com. He and his business partners, Ryan Deiss and Perry Belcher, have four companies on the Inc 5000 list.
Find Out More About Roland Here:
Roland Frasier
Roland Frasier on Facebook
@RolandFrasier on Twitter
Roland Frasier on LinkedIn
In This Episode:
- [01:52] - We hear about how Roland got started in online marketing, and how he made the transition from law. He also discusses getting to know Ryan Deiss and Perry Belcher (CHECK AND LINK NAMES)
- [08:04] - Roland talks about the War Room, a high-end mastermind for people who are doing business. The minimum to join is doing 7 figures a year in business, he explains, then goes into more depth about the group itself.
- [14:13] - Stephan reveals that he hasn’t participated in the War Room yet, but has been involved with Tony Robbins’ Platinum Partnership.
- [15:00] - What makes the War Room different from other high-level masterminds?
- [17:50] - Stephan steps in for a moment to talk about Tony Robbins.
- [19:03] - Network and perspective are major foundations, Roland says, and explains that the perspective offered in the War Room is invaluable.
- [20:10] - We hear about the fee for being in the War Room. Stephan then spends some time talking about The Society.
- [24:20] - What did the evolution of working with mentors look like for Roland?
- [28:49] - Roland talks about how to incentivize a mentor to work with you. He also explores the difference between coaches, mentors, and masterminds.
- [33:22] - Roland is mentoring his sons, but also tends to be fairly available to help people who ask. He doesn’t have any formal mentees, but has quite a few people to whom he provides ongoing support.
- [34:42] - We hear more about Roland’s business relationship with his 25-year-old son, who was interested in what Roland did from the time he was a teenager.
- [38:14] - Stephan discusses the importance of not giving handouts to people (particularly your children) too easily. Roland agrees, and elaborates on the point.
- [39:26] - Does Roland have his son pay to take part in War Room events? It’s a trade, Roland answers, and explains the arrangement they have.
- [40:50] - In response to Roland’s talk about his son, Stephan talks about his daughter, Chloe Spencer, who has actually been on Marketing Speak.
- [42:59] - Roland explains how his son found a business contact.
- [44:14] - We learn about Roland’s relationship with Frank Kern, who has become one of his closest friends.
- [46:31] - Stephan and Roland talk about the idea that you’re the average of the five people you hang out with the most.
- [48:27] - One of the key things Stephan uses when he’s deciding whether to hire someone is the “honesty test,” which he explains here.
- [49:40] - Roland offers some final advice.
Links and Resources:
Roland Frasier
Roland Frasier on Facebook
@RolandFrasier on Twitter
Traffic & Conversion Summit
War Room Mastermind
Platinum Partnership
Genius Network
Time Collapsing Academy
Flight Club Mastermind
Maverick1000
The Society
The Socratic method
Chloe Spencer (on Marketing Speak)
In this episode, we talk to Brian Richards, an internationally recognized expert on branding. He founded New Zealand’s first full-service consultancy specializing in brand strategy and design and his team works all over the world. Brian’s unique methodology has been recognized by universities and marketing circles internationally. In this conversation, he shares it with Marketing Speak listeners, offering a high level of insight into what goes into successful, compelling branding.
Find Out More About Brian Here:
Richards Partners
Brian Richards
Brian R. Richards on LinkedIn
In This Episode: * [01:41] - What is -- and isn’t -- branding? * [02:47] - Brian offers Red Bull as an example of a company that does branding well, then offers a current case, of resin, as a business-to-business example. * [04:14] - Brian moves onto talking about cement, specifically Holcim, and how he found that cement is what dreams are made of, not just a powder. * [08:18] - We learn about the process that you need to go through before you start designing a logo or tagline. * [10:59] - Brian talks more about how he works with senior management teams on defining the vision, values, and purpose. * [12:00] - What makes Brian’s method unique and special? * [13:04] - We hear more about the difference between large consulting firms and what Brian does (which involves more intuition and imagination). * [14:20] - Brian shares his opinions on customer research and surveys. * [15:56] - Is Brian a fan of net promoter scores? * [17:58] - Brian talks about the work that came out of Stanford regarding rapid innovation, and explains what he finds interesting about it. * [19:09] - New Zealand’s relatively small population has made it energetic and inventive, Brian says. * [20:58] - About two-thirds of the work done by Brian’s company is for export clients. * [23:42] - Brian walks us through a project to illustrate how hs process works. * [31:20] - We learn about how important it is to avoid superlatives and words like “leading” or “leader,” and why it’s a benefit to acknowledge the downsides of your brand or product. * [32:58] - Stephan talks about an example of brutal honesty in marketing: a girl scout who sent out an email with frank reviews of each kind of cookie. * [33:46] - Brian responds to Stephan’s story, pointing out that we’re all humans and like to be treated with respect. * [34:35] - We hear Brian’s thoughts on brand anthems. * [36:15] - What’s the difference between an archetype, a persona, and an avatar? * [38:00] - It’s essential to write brand stories as part of the branding process, Brian says. * [39:07] - Where does the brand guidelines or brand standards document or manual fit into this process? * [42:00] - Brian talks about what makes a brand infections. * [43:36] - Stephan shares a story about Zappos and the type of unsolicited extras that make the brand infectious. * [46:18] - Brian and Stephan talk about the definition of a brand. * [48:57] - We learn more about Holcim, the cement company Brian had discussed earlier. * [52:42] - Brian explains how he created the tension of opposites in the case of Holcim. * [53:59] - Does Brian have an example of a case in which he changed the company culture because of his branding exercise? * [56:42] - When asked about “sticky content,” Brian talks about Icebreaker Clothing. * [59:00] - Brian offers ways to get in touch with him and his company.
Links and Resources: Richards Partners
Brian Richards
Brian R. Richards on LinkedIn
Red Bull
Holcim
Girl Scout cookies review
Sally Hogshead episode on Marketing Speak
Icebreaker Clothing
Sticky content
Zappos Story
In this conversation we talk to Tucker Max, who has the remarkable honor of being one of only three writers ever to have had three books on the New York Times nonfiction bestseller list at the same time. We talk about his company (Book in a Box), as well as how to turn an idea or your knowledge into a book, and then how to make that book a bestseller.
Find Out More About Tucker Here:
tucker@bookinabox.com
Tuckermax.com
@TuckerMax on Twitter
@TuckerMax on Facebook
In This Episode: * [01:59] - How did Tucker go from having no bestsellers to having a bestselling book? * [03:09] - Tucker discusses his view on the importance of having a perfect writing voice or great writing chops. * [05:48] - We learn about Tucker’s evolution, and when he realized that his writing was book-worthy. He also shares his experience of the process of getting published. * [09:57] - Tucker shares his reaction when publishers started approaching him after having previously sent him some pretty harsh rejections. * [11:00] - How did Tucker manage to get three books on the New York Times nonfiction bestseller list at the same time? * [14:32] - Tucker came up with the marketing strategy he just described on his own. He also talks about the influence he’s had on Ryan Holiday. * [16:46] - Amazon doesn’t like it when you make ebooks free, but there’s a trick, Tucker reveals. * [18:07] - We hear the story of how Book in a Box started. It turns out it was mostly accidental; Tucker didn’t originally set out to create a company. * [23:49] - The Book in a Box Method outlines the methods that Tucker’s company uses to create these books. * [25:26] - Tucker shares his thoughts on what Stephan has said about people being either writers who speak or speakers who write. * [26:17] - Tucker offers some examples of some of the templates in the book. * [29:58] - We hear Tucker’s thoughts on Stephan’s 1000-page book The Art of SEO. * [32:07] - At every stage of the outline, Tucker’s method has templates or questions you go through. * [33:12] - The pop-up retail book that started Book in a Box ended up being called Pop Up Paradigm. Tucker makes suggestions on how to title a book. * [37:30] - Tucker talks about when to start working on the cover for the book. * [40:51] - Tucker shares his thoughts on Stephan’s book cover. * [42:52] - It takes 6 months and costs $25,000 to have a book created through Book in a Box. It also requires about 30 to 40 hours on the phone over those 6 months. * [43:30] - Book in a Box can go pretty fast, but authors often can’t. * [44:13] - Tucker talks about why the price is $25,000 now instead of $10,000, as it was for the first woman to go through the process. * [45:32] - There have been several Wall Street Journal bestsellers through Book in a Box, but there haven’t yet been any on the New York Times bestseller list. He then talks about the problem with the NYT list. * [47:06] - We hear about the impact that Pop Up Paradigm had on its author’s business. * [49:18] - What would Tucker recommend for people who have something to share, but aren’t in a position to go through the $25,000 Book in a Box program? * [50:19] - Is it a good idea to release a second edition of a book that didn’t sell very well in its first edition? * [52:33] - Tucker shares his thoughts on sharing free several-chapter excerpts of books as a marketing strategy.
Links and Resources: USA Bestseller List
tucker@bookinabox.com
The Ultimate Guide to Book Marketing
Tuckermax.com
@TuckerMax on Twitter
@TuckerMax on Facebook
I Hope They Serve Beer in HellAssholes Finish FirstHilarity EnsuesGoogle Power Search: The Essential Guide to Finding Anything Online with GoogleThe Pop Up Paradigm: How Brands Build Human Connections in a Digital AgeThe Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and OrganizingBook in a Box
Lulu
iUniverse
Sloppy SecondsRyan Holiday
iBooks
The Book in a Box MethodThe Art of SEOHormegeddon
Angela Lin, a LinkedIn expert, consults on delivering qualified leads and referrals. Since 2010, she has helped clients grow their sales to professionals and management. She has created a system for reaching out to contacts and building relationships with them, which she shares in detail in this conversation. In addition to her work as a LinkedIn consultant, Angela is the bestselling author of the 2016 book 50 LinkedIn Power Tips: The Secret System to Consistently Generate Leads, Book Appointments and Increase Sales for Your Business in Less Time. She has also had TV appearances on stations including Fox News, CBS, ABC, and NBC.
Find Out More About Angela Here:
Angela Lin on LinkedIn
Socialmedia4hire.com
50 LinkedIn Power Tips: The Secret System to Consistently Generate Leads, Book Appointments and Increase Sales for Your Business in Less Time
In This Episode: * [01:36] - Angela starts things off by offering us a glimpse into what LinkedIn really is. * [02:42] - How do you reach out to people on LinkedIn without coming across as a spammer? * [05:18] - We learn the three components involved in getting someone to connect with you on LinkedIn. * [06:54] - Angela typically sends invites through desktop LinkedIn rather from the mobile version. She explains how this offers different options to explain how you know them. * [08:17] - If you use the “friend” option for someone you don’t know, don’t you run the risk of being reported and then kicked off LinkedIn? * [09:51] - Angela talks about the process of when to talk to the person you’re contacting about the reason you’re contacting them. * [11:19] - Does Angela typically connect her clients with her other LinkedIn contacts? * [12:46] - We hear more about Angela’s four-part message series. * [18:44] - The third message is the first one that’s significantly longer, and serves the purpose of building credibility. Angela explains the components it should contain. * [21:50] - The fourth message is quicker than people think, Angela explains, and discusses what it is. * [24:14] - How can you use this strategy to reach out to lots of people, since it sounds fairly time-intensive? Angela offers her advice, along with a warning against automating the process too much. * [28:56] - Angela offers her suggestions for how to find people to invite to connect with you on LinkedIn. She also discusses premium search filters. * [32:44] - Which premium version of LinkedIn does Angela recommend? She answers, then goes on to discuss the price difference between various plans. * [34:45] - We learn more about the benefits of premium LinkedIn accounts. * [40:18] - Angela talks about the option of paid advertising on LinkedIn. * [43:25] - Should you try to do outreach campaigns with your current LinkedIn network, or focus on making new connections? * [46:14] - Does Angela have an example case study that she’s proud of and wants to share with listeners? * [48:46] - Angela recommends going to linkedbusinessaccelerator.com to get an example of the case studies she’s mentioned. She also offers a webinar at linkedbusinessaccelerator.com/webinar. * [49:45] - How can you get your existing LinkedIn network connections onto your email list? Angela offers several different strategies. * [53:14] - We hear about what you should include in the LinkedIn article or blog post you send your contacts. * [53:44] - Angela talks about creating your own LinkedIn groups, and what the benefits are. * [58:03] - How should you handle spammers, or potential spammers, in a group that you’ve created? * [59:41] - Having a professional photo is one of Angela’s top recommendations for creating a great LinkedIn profile. After this tip, she goes on to provide other advice for how to optimize your profile. * [64:10] - How do you ask for skill endorsements on LinkedIn? Angela suggests starting by reaching out to current and past clients. * [65:21] - You want to ask for recommendations as well, Angela explains, and gives advice for how to do so.
Links and Resources: Angela Lin on LinkedIn
Socialmedia4hire.com
50 LinkedIn Power Tips: The Secret System to Consistently Generate Leads, Book Appointments and Increase Sales for Your Business in Less TimeLinkedIn Professional
Clint Arthur
linkedbusinessaccelerator.com
linkedbusinessaccelerator.com/webinar
Rachel Hanfling is an Emmy-nominated TV producer, international keynote speaker, and media and communication consultant who spent two decades producing for some of the nation’s biggest names. She produced at the Oprah Winfrey Show for almost a decade, then became one of the core producers at Anderson Cooper’s show Anderson.
During her time producing for these shows, Rachel was known for finding and nurturing highly sensitive guests such as domestic violence survivors. She also excelled at producing power players including Hillary Clinton, Ryan Seacrest, and many more. Most recently, she co-created and co-executive produced a special called 7 Little Johnstons on Oprah Winfrey’s network OWN.
Find Out More About Rachel Here:
rachelhanfling.com
Rachel Hanfling on LinkedIn
@RachelHanfling on Twitter
@RachelHanflingMediaConsultant on Facebook
In This Episode: * [01:22] - What exactly is media training, and why do you need it? In her answer, she reveals that one should think strategically about media from the beginning, not wait until you already have media attention. * [03:39] - Rachel explains more about what media training is exactly. * [05:52] - We hear an example of details that can ruin a whole interview if not there. * [08:16] - There are two main dangers to preparing specific answers: 1. You might not prepare for the right questions. 2. It will sound canned and won’t resonate with your process. * [09:24] - Rachel talks about what a pre-interview is. * [12:46] - When someone in the media calls unexpectedly, should you put off the call (for a few minutes or a few hours) to give yourself time to prepare? Rachel’s answer is that you should only do this if there are factors that would interfere with the call currently. If you’ve done your homework in advance, you should be ready to go at any time. * [15:14] - Rachel talks us through the processes of finding potential guests for Oprah’s show. * [17:16] - If you aren’t the best fit for what the producer is looking for, should you suggest someone else for them to contact? In her answer, Rachel emphasizes the importance of trust and relationship-building. * [19:40] - What should you do with the various pitches that you should have prepared? * [21:44] - Rachel discusses the importance of having previous TV clips when trying to get on a big show like Oprah. She reveals that it’s not absolutely necessary, but definitely helpful. * [23:20] - How would Rachel suggest somebody should get started in making media appearances? * [24:58] - We hear about how relationship-building led to Rachel being on Brendon Burchard’s stage. * [26:06] - Rachel talks about the differences in preparing for various kinds of appearances. What’s the same throughout, she explains, is your messaging. * [29:20] - Dealing with a remote camera situation is tough, because there’s no human connection, Rachel explains. She shares her thoughts on how to make the best of this situation. * [31:20] - What should you wear if you’re sitting versus if you’re standing? * [33:03] - Rachel gives some advice on how to sit during an appearance. * [34:07] - What are some of the hooks you should offer a journalist or a producer? When you’re trying to get any kind of media attention, you need to pay attention to what’s going on in the world, Rachel answers. She then talks about promoting yourself with hooks. * [37:14] - Stephan asks Rachel if she has any horror stories to share about the pre-interview process. She deftly avoids giving a specific answer, while still providing a great tip: don’t confuse talking about your product with delivering something that could be useful to media. Think about the opposite perspective of Toby Keith’s song I Wanna Talk About Me, she advises. * [41:19] - Rachel talks about providing value. * [42:23] - We hear Rachel’s thoughts on having a book published as it relates to TV appearances and media attention. * [43:59] - Stephan starts a mock pre-interview process with Rachel, and they roleplay the parts. * [47:02] - With the roleplaying over, Rachel critiques Stephan’s performance and gives insight into how his answers relate to what she’s been saying. Her biggest tip to him is to sound excited and passionate. * [49:50] - Stephan responds to Rachel’s critique. She then points out that the more energy and enthusiasm you can show, the better (up to a point!). * [51:32] - In relation to having energy in your voice, Stephan talks about having recently interviewed Roger Love on his other podcast, The Optimized Geek. You can hear that conversation here. * [52:05] - How could somebody work with Rachel? She has a course on her website, Rachel Hanfling’s Media Power Plan. She also coaches people on various aspects of media attention, public speaking, and communications.
Links and Resources: rachelhanfling.com
Rachel Hanfling on LinkedIn
@RachelHanfling on Twitter
@RachelHanflingMediaConsultant on Facebook
7 Little JohnstonsOWN
Brendon Burchard
I Wanna Talk About Me by Toby Keith
Roger Love
The Optimized Geek
Rachel Hanfling’s Media Power Plan
The incredible Sally Hogshead has done it all. She’s a branding expert who founded her own ad agency in her 20s and has worked with prestigious companies like Nike, Godiva, and MINI Cooper. She’s also the author of two New York Times bestselling books, Fascinate and How the World Sees You.
In this conversation, it becomes very clear that she also has a deep, nuanced understanding of human nature and communication. She explores how your personality and goals should shape the message you share with the world, and how having all these things in alignment offers the potential for a more powerful message.
This conversation previously aired as episode 44 on my other podcast, The Optimized Geek, but it’s so great I had to share it with my Marketing Speak listeners too! With that said, though, I suggest checking out The Optimized Geek if you aren’t already a regular listener. You’ll learn many tips, strategies, and methods to transform your life, body, and health.
Find Out More About Sally Here:
@SallyHogshead on Twitter
Hogshead on Facebook
howtofascinate.com
In This Episode:
- [04:06] - Sally starts off by emphasizing the importance of making sure we have the same understanding of words. She then shares her definition of the word “brand” and gives a couple of examples. These days, she says, everything we do is either adding value to or damaging our brand.
- [07:31] - Next, Sally gives us a look “inside the golden hallways of a high-end ad agency” by discussing the example of MINI Cooper. She then discusses how this relates to smaller companies, entrepreneurs, and solopreneurs.
- [10:04] - We learn what the term “anthem” means in advertising through several examples.
- [11:23] - Stephan shares his own example of an anthem.
- [14:19] - Sally takes a moment to rave about the experience of helping brands find the right words to describe themselves. She then explains that all communication can be put into seven different categories and gives some insight into how this applies to brands.
- [17:58] - Stephan offers LifeLock as an example of an alert brand. Sally agrees with his assessment, and elaborates on it. She then explains that these seven categories apply to people too, with each of us having a primary advantage.
- [21:35] - Does Sally have any processes or tips for stepping into our best selves? She starts her answer by offering an example of needing to balance a trust company with an innovation message. She then offers three recommendations.
- [27:28] - In response to Sally’s client “Mountain Dew” anecdote, Stephan shares a story of his own on connecting with a client whose internal and external messages were incongruent.
- [29:47] - Sally talks about the terms “quicksand” and “wellspring.” A wellspring is a situation that allows you to fully apply your natural advantages. For Sally, that’s sitting down and writing headlines or short-form copy. Quicksand, on the other hand, is something that takes a disproportionate amount of energy and doesn’t allow you to show up at your best.
- [32:37] - Sally applies these concepts to a completely different type of personality: Dan Kennedy. His wellspring is being able to sit and think through concepts intensely. His quicksand is emotional connection in which he has to fake interest or hug strangers. Jay Abraham’s wellspring is coming up with nonlinear ideas very rapidly. His quicksand is micromanaging his own thinking and following a formalized script, or going through details in a way that doesn’t allow creative freedom.
- [34:23] - Stephan takes a moment to talk about flow and being in a flow state. He then shares his own wellspring and strengths. His quicksand, he reveals, lies in details. He then discusses the finite nature of willpower.
- [39:05] - This time, Sally asks Stephan a question: when we’re working on something that requires a tremendous amount of willpower, does that lead to unhealthy behaviors? They discuss willpower, the allocation of time, and abstinence versus moderation.
- [43:43] - We hear Sally’s thoughts about hiring people based on their wellspring and quicksand. She recommends having people take the Fascination Advantage Assessment (free to Marketing Speak listeners with the code “GEEK”), then gives examples of how to use this when managing people.
- [47:56] - Is Sally a speaker who writes or a writer who speaks? Her answer reveals that you aren’t necessarily wired one way or the other, but something that can change depending on our experiences and what we practice.
- [50:38] - Sally shares another perspective on this question, framing it in a more conceptual way.
- [52:41] - Stephan explains how to get Sally’s free gift (howtofascinate.com/you code: geek)
- [53:17] - We learn more about the Fascination Advantage Assessment, which takes about three minutes and tells you about how the world sees you at your best.
- [55:21] - Sally has two training programs: one for personal brands and one for businesses. She talks more about the programs she offers. Her Fascination Business System is for people who don’t have the budget to hire an agency, but understand the need to differentiate themselves.
- [57:12] - To wrap things up, Sally shares a final parting thought: the world isn’t changed by people who sort of care. You have to passionately care and find something that fascinates you and allows you to become fascinating.
Links and Resources: @SallyHogshead on Twitter
Hogshead on Facebook
howtofascinate.com
Dan Kennedy
Jay Abraham
Flow by Mihaly Csikszentmihalyi
The Rise of Superman by Steven Kotler
Strengths Finder Test
Fascination Advantage Assessment
Robert Allen
Annie Cushing proudly proclaims her love for data and analytics so much so that she’s even embraced the nickname Annielytics. In addition to data itself, one of her great loves is teaching other marketers how to “sexy up” their data.
She has created a wonderful collection of tools and templates, of which perhaps the best known is her document “Hundreds of Tools for Marketers.” In addition, she’s a frequent speaker at conferences such as Pubcon, MozCon, and SMX.
Find Out More About Annie Here:
Annielytics.com
@Annielytics on Facebook
@AnnieCushing on Twitter
In This Episode:
- [01:47] - Annie talks about one of the most frequent problems she sees with analytics, and how this involves Google Analytics leaving the average marketer behind in some ways.
- [05:28] - We learn about campaign tagging in more depth, and Annie gives a couple examples of “gotchas” that give many people problems with routing correctly.
- [10:51] - Annie goes on to explore exactly how devastating the effects of mistakes in campaign tagging can be. She then discusses another potential problem. She also talks about what she considers an oversight: there isn’t a channel for “paid social” on Google Analytics.
- [14:22] - In response to Stephan’s elaboration on the problems with tracking paid social, Annie expands again on the importance of doing so correctly.
- [16:07] - What would be some good goals to set? In her answer, Annie explores the importance of tracking micro conversions.
- [23:43] - Annie talks about the “not provided” keyword data.
- [24:30] - Stephan and Annie take a step back and explore what “not provided” keyword data is, in case listeners aren’t familiar with the topic. She recommends going into the channels report (under “acquisition” and then “all traffic”) for valuable information.
- [30:55] - Stephan talks about what Google Search Console is, and what it can do. He then mentions the option of using a tool such as Rank Ranger.
- [32:25] - Does Annie use a tool such as Rank Ranger to access data, or does she do it by hand? As part of her answer, Annie discusses the value of Cyfe.
- [35:22] - Annie talks about Google’s Content Experiments, for which she says she hasn’t seen a high adoption rate.
- [37:53] - The difference between the popularity of Content Experiments and Optimizely is quite large (with Optimizely as the clear leader), Annie explains.
- [39:02] - We hear Annie’s thoughts on Tag Manager. She explains some problems with it, but ultimately concludes that the benefits outweigh the disadvantages.
- [45:02] - Annie explains what she provides in her audits, and acknowledges that most people don’t love data as much as she does.
- [50:12] - Is changing the dashboard inside Google Analytics part of Annie’s process when she’s working with her clients?
- [55:40] - Annie addresses the question of her availability and how to get in touch with her.
Links and Resources:
The Definitive Guide to Campaign Tagging in Google Analytics
How to Track Social Ads in Google Analytics
The Definitive Guide to Channels in Google Analytics
Google Search Console
Rank Ranger
Cyfe
Content Experiments
Optimizely
Dan Siroker
Tag Manager
Today’s guest, Rob Kosberg, has an impressive list of credentials. He’s a two-time international bestselling author who has been featured on ABC, NBC, CBS, Fox, and more -- in addition to having had his own radio show.
What he does now is, perhaps, even more interesting: through his company Best Seller Publishing, he offers a revolutionary hybrid ghostwriting system that lets entrepreneurs, coaches, consultants, and other professionals write a book in their authentic voice without doing the writing personally. What’s more, he guarantees that the resulting book will become a bestseller.
Find Out More About Rob Here:
bestsellerpublishing.org (and bestsellerpublishing.org/apply)
robkosberg.com
RobKosbergCoaching on Facebook
@RobKosberg on Twitter
In This Episode:
- [01:31] - If you don’t have a book, how do you create one? If you do, how do you turn it into a bestseller? In his answer, Rob gives more insight into how his company works and discusses the biggest challenge people have with creating content -- as well as how he gets around this challenge.
- [06:45] - Malcolm Gladwell does a great job of engaging people in his books such as Outliers, Rob explains, by keeping the loop open long enough to keep readers’ attention.
- [07:26] - On average, an author Rob works with creates about one chapter of content per week in about an hour to an hour and a half, so a book can be done in a couple of months.
- [08:40] - Rob discusses how Taki Moore went through the process of creating his book, which is different than anything else the company had done before.
- [10:47] - How long should a book generally be? Rob answers that the sweet spot tends to be 150 to 175 pages. He and Stephan then go on to discuss the issues and intimidation factors involved with long books.
- [13:02] - “When you pay, you pay attention,” Stephan says, and Rob goes on to discuss his thoughts on the intricacies of giving books away.
- [14:55] - Rob describes the process of getting to do a TED Talk, emphasizing the importance of building relationships.
- [17:04] - We learn more about the different types of bestsellers, suggesting focusing on those that you can control rather than worrying about those that you can’t control (such as the New York Times bestseller list).
- [19:40] - Rob explains how to drive traffic to your book, which absolutely isn’t doing a book signing at Barnes & Noble. He also talks about his company’s process of releasing a book.
- [24:19] - Do a bunch of reviews get removed from Amazon? After answering, Rob emphasizes the importance of getting reviews, because having lots of good reviews builds a good foundation for future sales.
- [27:17] - Rob suggests taking screenshots of any Amazon category or country where your book ends up in the top five of the bestseller lists.
- [28:55] - Stephan asks about making different sites for each of your books, potentially including some content from each, versus having one site for all of your books or products.
- [30:43] - Rob talks about where to make big money from your book (and it’s not from the royalties). He starts by talking about how to turn your book’s success into paid speaking gigs.
- [35:48] - Rob details some other methods for lead generation, and mentions the “free plus shipping” model.
- [37:45] - How does shipping itself work with the “free plus shipping” model? Rob recommends using a fulfillment house and recommends Joe Foley at Disk.com.
- [39:34] - Rob offers more details on how he makes the “free plus shipping” model work, such as pulling a template or content sample out of your book and offering it to a potential audience for leads, and the pros and cons of each method.
- [41:32] - We hear Rob’s thoughts on publishers in general.
- [42:48] - How do you get big media opportunities? Rob gives his advice on how to show that you’re qualified and professional enough to appear on a show.
- [45:55] - Rob talks about how one of his clients got to appear on the Howard Stern Show, and how much of an impact it’s had on his sales.
Links and Resources:
bestsellerpublishing.org (and bestsellerpublishing.org/apply)
robkosberg.com
RobKosbergCoaching on Facebook
@RobKosberg on Twitter
Taki Moore
Neil Strauss
Cat string theory
Malcolm Gladwell
OutliersTED Talk
Ryan Levesque
Ask Tony Robbins
Money Joe Foley
Disk.com
On the off chance that you haven’t already heard of him, Jay is a legend in the marketing world. In fact, he’s known as the godfather of marketing. He’s the CEO and founder of the Abraham Group, and has written two books: Getting Everything You Can Out of All You’ve Got and The Sticking Point Solution.
It’s fitting -- and only fair -- that Jay gets a turn to ask me questions, since he was the guest on one of my earliest Marketing Speak episodes. Once you’ve finished listening to this episode, go listen to that one too so you can hear his brilliant take on things.
Find Out More About Jay Here:
Jay Abraham
@RealJayAbraham on Twitter
JayAbrahamMarketing on Facebook
In This Episode:
- [03:00] - Stephan talks about his background; we learn that he’s been in online marketing since 1995. He also mentions books he’s written and co-written: Google Power Search, the Art of SEO, and Social eCommerce.
- [05:08] - We hear more about Stephan’s impressive professional experience.
- [06:41] - What’s the first context people need to understand to maximize what they get out of Stephan’s advice and insights? Stephan answers that one should think of Google as the operating system of the internet. He then emphasizes the importance of being able to influence Google results.
- [08:30] - Starting with Google, Stephan talks about how to do what Jay describes as putting “maximum advantage on your side” while ethically disadvantaging your competitors. He also talks about the three things Google looks for: links, good content, and solid architecture.
- [10:59] - Stephan goes further into how to move something from the top of Google’s second page onto the first page, thereby displacing unfavorable results currently on the first page.
- [12:00] - Moving from Google to Facebook, Stephan discusses the difference between tactics and strategy, and emphasizes the importance of the latter.
- [13:13] - Worthy content is “worth remarking about” in Seth Godin’s words. Stephan goes on to give examples in reference to video content. He also talks about memes, and discusses “7 Minutes in Heaven” interviews.
- [18:33] - Stephan shifts once more, from Facebook to YouTube. Yet again, he emphasizes creating something remarkable. He also mentions that YouTube is the second-largest search engine (after Google).
- [19:32] - Stephan suggests visualizing a triangular framework. At the top is “owned media,” or the online assets that you own and control (such as your email list). The next layer of the triangle is “earned media,” which includes SEO, organic listings on YouTube, organic (unpaid) social media marketing, and so on.
- [23:28] - We hear more about what earned media is and how it spreads. Stephan brings up the example of Reddit and how influential it is, and describes the site’s Century Club.
- [25:35] - Stephan circles back to his triangle with the final stage: paid media. This includes things like paid advertising on Facebook, Buzzfeed, StumbleUpon, Pinterest, or other social media sites.
- [28:30] - These days, what do you need to know to benefit from marketing opportunities and paid advertising? Stephan gives the example of mesothelioma as a keyword, which is surprisingly expensive. He uses this to emphasize the importance of discernment in advertising.
- [32:59] - How do you find good people to help you rather than risking your entire Google reputation by making a bad choice? We also hear about the importance of having a trusted advisor who is a digital strategist.
- [36:20] - Stephan talks about livecasting, which he says makes it feel like you’re watching TV rather than a presentation.
- [38:42] - Besides Stephan’s books, what resources should people use? Stephan recommends Mastermind groups, which lets you hang out with a peer group of the people you admire.
- [45:08] - Stephan emphasizes the need to grow and contribute, as Tony Robbins points out. He gives an example from his own life.
- [48:00] - Another helpful resource for avoiding getting snookered is Stephan’s SEO Hiring Blueprint, which gives you some trick questions to ask to establish the supposed expert’s knowledge.
- [50:18] - Stephan wishes that Jay had asked about systems and structures that can help leverage opportunities. He then goes on to answer this question.
- [52:08] - What are Stephan’s pieces of advice for listeners? He suggests going to namecheck.com and checking your brand name. He also suggests setting up a retargeting pixel on your website, and picking up a few books in areas of the field that really interest you. Some authors who you may choose from include Seth Godin and Gary Vaynerchuk.
- [55:52] - What does Stephan want, more than anything else, for listeners to take away from this conversation? In his answer, he emphasizes separating strategy from tactics as well as the importance of discernment.
Links and Resources:
Jay Abraham
@RealJayAbraham on Twitter
JayAbrahamMarketing on Facebook
Getting Everything You Can Out of All You’ve GotThe Sticking Point SolutionMarketing Speak Episode 8: Build Your Business With the Strength of the Parthenon: Jay Abraham
Google Power SearchThe Art of SEOSocial eCommerceSeth Godin
7 Minutes in Heaven
Definitions of earned, owned, and paid media
Reddit
Century Club
Livecasting
Mastermind groups
Tony Robbins
SEO Hiring Blueprint
When he’s not working on books or sharing a stage with people such as Zig Ziglar and Tony Robbins, Dan works as a marketing advisor and consultant. His clients include business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation.
Find Out More About Dan Here:
Dan Kennedy on LinkedIn
In This Episode:
- [01:16] - What are the essential components for an effective sales letter? Dan says that a sales letter should replicate as closely as possible the techniques used in face-to-face sales. He also emphasizes the importance of choosing a structure.
- [03:34] - Dan explains that the Kennedy method can work within any of the structures he described a moment ago. He tends to lean toward the problem-agitate-solve structure.
- [04:51] - We hear Dan’s advice on how to craft a killer headline for your sales letter. Keep in mind that the headline is a headline for the rest of the letter (or ad), not just for the product or service.
- [08:08] - A sales letter should be long enough to do everything you need to do to get the desired result. In other words, Dan says that sales copy doesn’t necessarily need to be short, and explains why.
- [12:10] - Dan talks about how to use a swipe file effectively (and clarifies that he’s recommending taking inspiration and borrowing from other ideas, not stealing them or infringing on copyright).
- [16:48] - We learn what works best in guarantees. Dan explains how important pure guarantees are, and talks about figuring out what to guarantee and where to place it in your advertising.
- [19:48] - Dan discusses testing to see how your advertising works. He mentions the concept of split testing and gives advice on how to use testing to make your advertising as effective as possible.
- [21:50] - In many ways, video sales letters should be the same as written sales letters, Dan explains. He also explains the differences and offers insight into how to best use this format.
- [25:24] - How can you get your advertising into the A-pile of people’s mail? In his answer, Dan also describes what the different mail piles represent. He emphasizes the importance of goodwill.
- [29:41] - Dan gives the example of one of his current clients who is sending a free book as a marketing device.
- [30:33] - We hear an advanced sales technique not included in Dan’s Ultimate Sales Letter book: the “reverse cold read.” This involves using what you know about your audience to cold read them in your sales materials.
Links and Resources:
Dan Kennedy on LinkedIn
Zig Ziglar
Tony Robbins
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail CampaignNo B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing BusinessesSwipe file
Who’s Mailing What
Split testing
Cold reading
Roger Dooley was one of the earliest proponents of neuromarketing; he began writing about it in 2005, long before it was widely accepted as a valid field of study. If you have any doubts about its validity, though, you need only look at Roger’s accomplishments to see how well it works.
He co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Marketing as well as his own blog, Neuromarketing. After you’ve heard today’s conversation with him, check out his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for even more of his insights.
Find Out More About Roger Here:
Rogerdooley.com
@RogerDooley on Twitter
Roger’s podcast
Neuromarketing blog
In This Episode:
- [02:31] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on.
- [04:04] - Roger doesn’t do his own neuromarketing research, but he’s been writing about it since 2005, well before it was commonly accepted.
- [05:05] - Subconscious, unconscious, and non-conscious generally mean the same thing in this context, Roger tells us. He also talks about non-conscious and conscious decision making.
- [08:14] - Roger recommends Thinking, Fast and Slow by Daniel Kahneman for anyone who wants to understand how to work with the brains of consumers. Daniel explains our thought processes into two systems, which Roger briefly discusses.
- [10:13] - Roger offers an example of the two types of thinking systems by discussing the election.
- [12:12] - Other books Roger recommends include Influence: The Psychology of Persuasion by Robert Cialdini. Robert’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade includes new research and a seventh principle to add to the six from Influence. We also hear an example of how timing can work in persuasion.
- [18:21] - Stephan asks about the critical faculty, which he describes as a guard against things going straight to the non-conscious mind. Roger responds, and in doing so discusses the role of flattery in persuasion.
- [19:52] - What techniques would Roger recommend listeners use for persuasion? His biggest recommendation is liking, which involves finding things you have in common with your customer or potential customer.
- [25:25] - Stephen asks how to use these techniques in an online context where there’s no common element among the people coming to your website. Roger points out that one shared attribute is an interest in the product that you’re selling.
- [27:50] - Roger describes some tips and best practices for presenting your social proof and authority. He also talks about turning testimonials into stories.
- [32:27] - How does Roger eat his own dog food? In other words, how does he apply the techniques he knows to his own marketing?
- [35:48] - Roger talks about the techniques he uses in his public speaking.
- [39:00] - Roger tends not to use urgency and scarcity in his presentations or messaging, even though he believes it can be extremely effective in making you want to act quickly.
- [42:44] - Amazon is one of the smartest retailers out there, and Roger describes why. They use many of the techniques he’s talked about throughout this conversation. He also explains that giving too much information can actually be a bad thing, because it forces the customer to think too hard.
- [47:19] - We hear about Roger’s thoughts on the ethics of marketing and persuasion techniques.
- [49:56] - Stephan talks about The Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting Value by Frederick Reichheld. Roger goes on to discuss the concept of loyalty, and in doing so recommends Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming.
Links and Resources:
Rogerdooley.com
@RogerDooley on Twitter
Roger’s podcast
Brainy MarketingNeuromarketing blog
Thinking, Fast and SlowDaniel Kahneman
Influence: The Psychology of PersuasionRobert Cialdini
Pre-Suasion: A Revolutionary Way to Influence and PersuadeThe Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting ValueFrederick Reichheld
Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingNoah Fleming
Today I’m fortunate enough to have an incredible guest. Michael E. Gerber is the mega-bestselling author of 28 E-Myth books, including The E-Myth, The E-Myth Revisited, and his newest book Beyond the E-Myth. The Wall Street Journal named The E-Myth, which has sold over five million copies, the bestselling business book of all time. It’s sold in 145 countries and has been translated into 29 languages. Even business professors are clearly enthusiastic about its value, as it’s taught at 118 universities.
In our conversation, Michael gives some fantastic insight into what it takes to create a truly great (and successful) business. He emphasizes the importance of a solid foundation, and of creating something with the potential for success rather than trying to fix something that’s broken.
Find Out More About Michael Here:
@MichaelEGerber on Twitter
MichaelEGerberCo on Facebook
Michael E. Gerber Companies
EMyth.com
In This Episode:
- [01:15] - The E-Myth is the entrepreneurial myth, Michael explains. He goes into more depth, describing the difference between entrepreneurs and “technicians suffering from an entrepreneurial seizure.” He and Stephan then discuss the concept of a “company of one.”
- [03:32] - Michael talks about companies not surviving the first ten years, and offers his definition of survival. He also talks about the importance of having an exit strategy.
- [08:33] - Why build a new company instead of fixing the current one? Michael’s response is that Stephan’s hypothetical scenario isn’t one that’s of interest to him. He and Stephan then talk about a more realistic scenario: a businessman with a few employees.
- [13:01] - The “entrepreneur within” is four distinct personalities, Michael says. He explains what they are: the dreamer, the thinker, the storyteller, and the leader. These correspond to the dream, the vision, the purpose, and the mission. He also describes his Dreaming Room, and gives examples of companies that he’s helped achieve success (including Infusionsoft and 1-800-Got-Junk).
- [19:38] - Michael explains why his new book Beyond the E-Myth is “beyond” the E-Myth. People see growth, opportunities, and problems as complex, he explains, and this book makes them simple by giving a list of steps.
- [20:46] - Michael’s first four steps correspond to the personalities and roles of the four aspects of the entrepreneur within. Together, they form the foundation or platform on which you can grow a company strong enough to sell.
- [21:38] - Many businesses are confused by the differences between these categories. Michael gives examples of his answers to help clarify the categories for listeners. He and Stephan then talk about the example of McDonald’s to illustrate the difference between creating a business versus creating a job for yourself.
- [25:51] - Michael talks about who his consumer is: the independent small business owner.
- [27:04] - “You’re not trying to fix what’s broken, you’re trying to create what’s not,” Michael memorably tells us. He goes on to explain more about the importance of creating a new business instead of fixing a broken one, or choosing “NewCo” over “OldCo.”
- [28:55] - Stephan talks about Carl Jung’s separate office for his dreaming work, and mentions his previous interview with Cal Newport. He and Michael discuss the importance of having a separate space for your deep work, or big-picture thinking.
- [29:52] - We’ve now reached the mission, which is to “invent the turnkey system that will enable you to realize and manifest your dream, your vision, and your purpose.”
- [32:15] - In discussing the importance of NewCo over OldCo, Michael talks about Lockheed Martin’s Skunk Works, which he holds up as an example of NewCo.
- [34:25] - Michael explains the difference between a mission statement and a vision statement.
- [36:49] - Some people are too rigid to easily accept that they aren’t irreplaceable. This makes it harder for them to go through these steps, Michael tells us. He also talks about what makes a turnkey system or business “turnkey.”
- [41:15] - Michael gives his definition of a legacy. It isn’t about money, he explains, but rather the creations you’ve left behind.
Links and Resources:
@MichaelEGerber on Twitter
MichaelEGerberCo on Facebook
Michael E. Gerber Companies
EMyth.com
The E-MythThe E-Myth RevisitedBeyond the E-MythDreaming Room
Cal Newport
Lockheed Martin
Skunk Works
Brent Csutoras is an expert in social media and viral marketing, but is perhaps best known for the compelling, informative, and entertaining infographics that he creates with his company, Pixel Road Designs. He’s also a managing partner at Search Engine Journal.
In addition to his other work, Brent provides information through speaking at conferences (including SMX and Pubcon), giving interviews (such as for Entrepeneur.com), and writing articles. In this episode, we’re lucky enough to have him sharing his wisdom with Marketing Speak listeners! You’ll learn all about using images in marketing, and gain some great insight into various social media strategies and platforms.
Find Out More About Brent Here:
BrentCsutoras.com
@brentcsutoras on Twitter
Pixel Road Designs
In This Episode:
- [02:23] - What does it take to become an influencer on social media? Brent says that it’s very important to understand the fine line between being a marketer and being a social media user. He explains how to do this.
- [04:55] - Brent talks about his history in social media, and explains that it was easier when he began. Having other networks set up before Facebook came out allowed him to get started quickly on Facebook.
- [07:17] - Early on, Brent learned to pay attention to the landscape of social media. He explains this using the example of Digg.
- [10:26] - Brent isn’t personally a huge fan of Snapchat, and says that he finds Instagram to be more effective in just about every way except the filters. He and Stephan then discuss Snapchat and the younger generation’s trend toward using pictures.
- [13:30] - What do marketers need to know about picture-oriented sites, such as Imgur, Giphy, and Meme Generator? Brent explains the importance of the fact that these sites rely on other social channels for their popularity (for example, traditionally Reddit users have used Imgur, but no longer need to due to changes on Reddit).
- [17:16] - Brent discusses infographics on Imgur. The short answer is that this is the wrong audience for infographics.
- [19:46] - Brent walks us through the process of creating an effective infographic. We learn about Pixel Road Design’s strategies and what Brent thinks one needs to think about when creating infographics, as well as the importance of communication and collaboration.
- [25:54] - Pixel Road Design’s Sportfishing infographic is one of Brent’s favorites. He’s also proud of the infographic What Are the Top SEO Marketers Working On?
- [27:39] - In the sportfishing infographic, for example, what are the intentions and reality of the impact? In Brent’s answer, he clarifies that Pixel Road Designs is a design firm, not a marketing firm.
- [31:12] - In response to Stephan’s question about the keys to making something highly sharable, Brent lists a wide range of ideas and strategies.
- [33:54] - Brent talks about how he finds and reaches out to influencers. He then talks about how he decides whether someone is a good influencer to pursue.
- [37:40] - Brent shares that he isn’t into retargeting, and Pixel Road Design has only done it for one client. He describes that interaction in more depth and detail.
- [40:20] - Interactivity in infographics is a great concept, Brent says, but it costs a lot more.
- [46:28] - Design is only one part of creating a great infographic, and most of us aren’t capable of writing or creating a visual storytelling script, Brent says. This is why he isn’t a big fan of tools like Piktochart. He compares it to using Google Translate to compose articles in another language.
- [48:33] - Brent gives his advice for images with quotes, particularly inspirational or motivational quotes. Finding the right quote -- and avoiding ones that have been used too many times before -- is important.
- [52:43] - We hear Brent’s thoughts on where to post these pictures (Instagram) and how to make them stand out (hashtags). Facebook, Twitter, and Pinterest all work as well. He and Stephan then talk about Pexels, which Stephan uses for free stock photos.
- [54:34] - Using memes (rather than images) is much harder, Brent explains. You need to be really knowledgeable about them, and you need to be quick. If you can do that, and be creative, they can be very effective.
- [55:44] - Reddit used to hate marketers, but it doesn’t any longer -- at least, no more than the rest of us do. Brent goes into more detail about this and explains how Reddit works.
- [59:30] - Should you make your page social media ready before you post on Reddit?
- [62:05] - Brent talks about StumbleUpon. He says using the paid version of StumbleUpon or using it for adult content can still be effective, but otherwise it’s not usually an effective choice.
Links and Resources:
BrentCsutoras.com
@brentcsutoras on Twitter
Pixel Road Designs
Search Engine Journal
Digg
Imgur
Giphy
Meme Generator
Reddit
Pixel Road Designs: What Are the Top SEO Marketers Working On?
Pixel Road Designs: Sportfishing in the United States
Klout
Entrepreneur: 14 Amazingly Free Stock Photo Websites
Fiverr
Piktochart
Canva
Reddit: Quoteporn
Pexels
StumbleUpon
From today’s guest, Jeffrey Hayzlett, we learn the importance of having a beginner’s mind and being open to learning. And who better to learn from than someone like Jeffrey, who has bought and sold over 250 businesses amounting to around $25 billion in transactions? In addition to his impressive successes in this realm, Jeffrey is also the author of several bestselling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet, and The Mirror Test
Not all of Jeffrey’s accomplishments are inaccessibly high-level ones, though. He has been a guest celebrity judge on Celebrity Apprentice for three seasons, and is a primetime TV and podcast host. In other words, he’s approachable and has some great experience in sharing his knowledge. That’s exactly what he does in today’s episode, which should give you some great insights into identifying your industry, understanding your priorities, and much more.
Find Out More About Jeffrey Here:
Jeffrey.Hayzlett on Facebook
@JeffreyHayzlett on Twitter
Jeffreyhayzlett on Instagram
Hayzlett.com
C-Suite Network
In This Episode:
- [02:30] - Jeffrey explains what he means by the “Mirror Test.” He also discusses how frequently you should apply the Mirror Test, and talks about asking yourself whether the things you’re doing are leading to where you need to go.
- [05:37] - We learn more about how Jeffrey came up with the concept of the Mirror Test and his theory of the customer and performer.
- [07:38] - Managing a role as big as the one he held at Kodak was mind-boggling to Jeffrey, but here’s his advice: take the zeros off. He imagined he was running a small business and asked himself what he would do in that case. He and Stephan then go on to discuss an example of this.
- [10:33] - Jeffrey talks about being measured on whether he “played well with others” at Kodak, and explains why that was problematic given his role there.
- [11:36] - We gain some insight into what happened with Kodak’s problems, as well as the overall switch to digital in many realms.
- [14:12] - Stephan and Jeffrey talk about misunderstanding exactly which industry your business is in, with examples including Kodak and the railroad industry.
- [16:12] - What does Jeffrey consider the most disruptive thing he did while working at Kodak?
- [19:18] - Using the examples of Coke machines and farming, Jeffrey talks about how the Internet of Things can improve efficiency and change the way we use and do things.
- [22:30] - What can a marketer do to prepare for the coming revolution with the Internet of Things?
- [25:48] - Jeffrey addresses what he expects will be the biggest disruptive events besides the Internet of Things, and talks about how he sees the marketer’s role.
- [28:32] - How does Jeffrey measure customer satisfaction? His favorite way is to ask customers, which depends on having a relationship with them. If you listen to your customers, you have less need for tests measuring their satisfaction.
- [29:46] - Jeffrey talks about some rating systems (including Net Promoter Score), then suggests his own preferred indicators for measuring customer satisfaction. He reveals that he had people at all levels personally resolve customer complaints, and he and Stephan discuss the value of empowerment and open-book management as explained in The Great Game of Business.
- [34:20] - We hear about some options for how to share information in an open-book management style, and some examples of things to share. Jeffrey also explains how this can contribute to forming a great team.
- [37:38] - What are some other obstacles that are facing CMOs and marketing directors that are going to blindside them?
- [40:39] - The antidote to distractions is keeping your focus on your promises, what you’re supposed to be delivering, and your conditions of satisfaction. Jeffrey and Stephan then talk about the importance of promises.
- [43:19] - Jeffrey returns to the question about obstacles facing CMOs. He thinks it’s important to be more strategic. He also explores the importance of an open mind and the willingness to declare yourself a beginner.
- [50:13] - Stephan asks whether Jeffrey does anything special to ensure he gets thinking time. As we learn, Jeffrey does his best thinking when he’s sitting down and uninterrupted (whether on a tractor, horse, or plane).
Links and Resources:
Jeffrey.Hayzlett on Facebook
@JeffreyHayzlett on Twitter
Jeffreyhayzlett on Instagram
Hayzlett.com
C-Suite Network
TallGrass PR
Think Big, Act Bigger: The Rewards of Being RelentlessRunning the GauntletThe Mirror TestThe Internet of Things
The Great Game of BusinessOpen-book management
Beginner’s mind
Marcus Tober got his start by founding Ecards and More (now called Bonnyprints), which had around 180,000 unique visitors per day by the time he sold it in 2008. Since then, his focus has been on Searchmetrics, of which he is the founder and CTO. He’s an SEO innovator whose influence and insights led to him being named “Search Personality of the Year” at the European Search Awards 2016.
He’s a regular speaker at conferences and has been quoted in journals and magazines, and after this conversation with him, the reason is clear: he has an incredibly deep understanding of the details of SEO and what it takes to create good content. To top it off, he gives clear examples that can illuminate a confusing concept in a way that will help you apply it to your own case.
Find Out More About Marcus Here:
Marcus.tober on Facebook
@marcustober on Twitter
Marcus Tober on LinkedIn
Searchmetrics
In This Episode:
- [03:04] - Marcus responds to Stephan’s question about needing to base content creation on data (rather than just writing whatever you think your audience may want to hear). In his response, Marcus gives some great insight into creating content, all while explaining how Searchmetrics works.
- [08:17] - Marcus talks about the differentiation between coming up with a topic and a list of keywords. He discusses the relevance of intentions by using the example of hairstyles.
- [11:49] - We hear a bit about how Google’s changes mean that marketers should now focus on having happy users instead of good rankings.
- [13:04] - A lot of people still view content the old way in terms of creating throwaway content based around a specific keyword.
- [15:48] - Where is the future in SEO if we’re moving away from checklists? How should we be preparing today?
- [21:13] - Marcus tells us the steps we need to keep in mind for mobile searches and gives the concept of “mobile-first design.”
- [23:33] - Marcus clarifies what he meant in his reference to “AI first.”
- [25:12] - After Stephan’s suggestion that interactive voice commands (rather than the keyboard) are the interface to the web of the future, Marcus agrees and elaborates.
- [28:53] - Marcus talks a bit about the new ranking factors. He clarifies by giving an example about the length of pages by word count. We also learn about the extensive research his company has done through ranking-factor analysis.
- [33:28] - Stephan asks Marcus which SEO rumors he can squash.
- [35:20] - One of the myths out there is that Google is using your own analytics data against you, Stephan says. Marcus gives his thoughts, which is that Google doesn’t need to do that because they have enough data from Chrome and search behavior.
- [37:07] - Marcus talks about dwell time versus bounce rate. He points out that users in some areas are more likely to look for more results and points out how this can make the bounce rate a poor indicator in these fields.
- [39:02] - After every major Google update, Marcus’s company makes a report on the biggest winners and losers. He talks more about how that’s calculated and how they’re able to see patterns across pages.
- [42:29] - Marcus explains his thoughts on RankBrain and explains how it works.
- [45:00] - What are the next steps for someone who wants to work with Marcus’s toolset? The answer: if you go to searchmetrics.com/content, you can apply for a demo.
- [47:22] - We learn why Searchmetrics is being released this way, rather than simply giving it a large release.
Links and Resources:
Marcus.tober on Facebook
@marcustober on Twitter
Marcus Tober on LinkedIn
Searchmetrics
Mobile-first design
AI first
Searchmetrics Winners and Losers
RankBrain
In this episode, we have the pleasure of hearing from speaker, number-one bestselling author, businessman, and consultant Brian Carter. Brian, whose books include The Like Economy, LinkedIn For Business, Facebook Marketing, and the The Cowbell Principle, has also appeared on Bloomberg TV. He has taught over 50,000 students and has reached more than 3,000,000 people in the last year.
Brian definitely has the business experience to back up his popularity. He has 18 years of business success under his belt and has consulted with clients, including NBC, Microsoft, Universal Studios, and even the U.S. Army. His latest course, The Facebook Leads and Sales Machine, gives some insight into how highly he values Facebook as an advertising tool--and he’ll explain much more about that in this conversation.
Find Out More About Brian Here:
www.briancartergroup.com (this is shifting soon to scienceofdigitalmarketing.com)
@BrianCarter on Twitter
In This Episode:
- [01:28] - Brian talks about what the Cowbell Principle is and whether it has anything to do with Will Ferrell (the answer: yes, it does).
- [04:04] - Why is Facebook so important? Brian gives his answer and also explains that Facebook and Google are the most important places to advertise and discusses the weaknesses of Snapchat and Instagram.
- [05:46] - Locating your target audience and a lower cost per click for advertising are two more strengths that Facebook offers.
- [08:32] - Gary Vaynerchuk is a big proponent of marketing on Snapchat, and Brian explains why. He and our host Stephan go on to discuss more aspects of Gary’s experience and advantages.
- [10:13] - Brian talks about ways that you could use Snapchat, and reasons that you might, but suggests that for many companies it would end up wasting a lot of time. He also talks about the importance of advertising and the difficulty of creating viral content every day.
- [12:02] - Combining advertising with viral content is a strong combination, and Brian gives examples of how this might work.
- [14:05] - Brian reveals that the stats say we’re now socializing more on Facebook than face to face. He explains why, and he and Stephan discuss the issue of a “filter bubble.”
- [19:17] - What would Brian say to someone who builds bridges or airports and claims that Facebook isn’t the right place to advertise for their industry?
- [23:08] - Brian goes into further detail about how you can pinpoint or target ads on Facebook.
- [23:41] - If you aren’t a stand-up comic, how can you be funny and engaging on social media? Brian provides some easy advice.
- [26:36] - If you’re not creating funny content yourself, you’ll need to search for it. Brian gives some tips on how to find content like this and talks about the story of the “success kid” meme and how the child’s fame got his father money for a new kidney.
- [30:36] - If you go to images.google.com and click on the camera icon at the end of the search box, you can do a reverse image search to help you figure out where an image came from and who the copyright holder is.
- [31:15] - Brian talks about Facebook Audience Insights, a tool within Facebook’s ad manager, and explains how to put it to use.
- [32:30] - Brian came up with a process he calls FIT, “find, invent, test.” He explains this as well as the difference between customers and fans.
- [35:00] - We learn more about Facebook Audience Insights. Brian gives some insight into his process of testing ads.
- [37:36] - Brian offers an example of how one might target the right audience when that audience sounds vague at first.
- [38:58] - We hear about the possibility of using lookalikes.
- [40:16] - Brian differentiates between fans and buyers, not only on Facebook but in general. This is the “finding” part of the FIT system. After this, the next step is to invent tests. After applying the tests, he goes back to fact-finding to see what worked and what didn’t. In this way, the system is a repeating loop.
- [42:45] - Brian believes we have a “finite amount of creativity per day.” This is part of his argument against creating content calendars.
- [44:25] - What are Brian’s thoughts on creating spinoffs from successful content or advertisements?
- [47:28] - Brian discusses how his background in standup comedy helps him but makes it clear that this isn’t necessary if you’re willing to test ideas.
- [49:15] - Instead of having a normal focus group, Brian talks about trying a focus group of improv people.
Links and Resources:
www.briancartergroup.com (this is shifting soon to scienceofdigitalmarketing.com)
@BrianCarter on Twitter
The Cowbell PrincipleFacebook MarketingThe Like EconomyLinkedIn For BusinessThe Facebook Leads and Sales Machine course
Gary Vaynerchuk
Filter bubble
Giphy
BuzzSumo (“the Google of highly shared content”)
Success kid
Facebook Audience Insights
Google Reverse Image Search (click the camera at the end of the search bar)
Pareto principle
pexels.com
This week we have the pleasure of hearing from Josh Elledge, a self-described “practicer of PR.” It’s clear Josh knows what he’s talking about, too; he has been on TV and radio over 1,500 times, has appeared on 75 different TV shows, and reaches over a million readers each week with his syndicated column. His Savings Angel podcast is the #1-ranked consumer shopping and savings podcast worldwide.
Josh is the founder and CEO of SavingsAngel.com, a membership-based website that helps consumers dramatically lower their grocery bills. It currently employs over 50 people and brings in over $5,000,000 in sales annually. Surprisingly, he has managed all of that with under $500 spent in advertising.
Instead of focusing on advertising, Josh has created his success through PR. After his success with SavingsAngel, he created upendPR, which is designed to inspire entrepreneurs and provide a roadmap to successfully increasing sales through PR. In this episode, Josh gives generous and open insight into his methods and strategies.
Find out more about Josh here:
@JoshElledge on Twitter
www.savingsangel.com
www.upendPR
In this episode:
- [02:44] - What is and what isn’t PR? Josh gives us his definition, while offering some insight into his perspective.
- [04:21] - Josh describes his experiences in hiring recent graduates who studied public relations and in doing so emphasizes the importance of understanding what an audience wants rather than just studying PR in an academic setting.
- [06:18] - Josh describes his frustration and disillusionment with hiring PR firms and the disconnect he sees between what the PR industry is offering and what small-business owners truly need. We also learn about the roots of his company upendPR.
- [09:01] - Josh tells us about SavingsAngel and what it does, and the importance of exposure in success.
- [10:50] - Josh describes his outreach attempts to local media companies in the early days of SavingsAngel and his successful strategies for getting exposure without paying for ads. He explains how this ballooned into his current success.
- [13:32] - Being positioned as a “subject-matter expert on the way to thought leadership” is vital to entrepreneurs. Josh explains why it’s important and how to fill that role.
- [14:30] - Josh gives an example of how to offer value instead of directly selling your product and emphasizes the importance of becoming a brand journalist.
- [16:40] - If you had two minutes to do PR work, what would you do? Josh reveals that the most common answers aren’t the best. He explains that newsjacking is the next step after having some authority in your space, and how best to go about it.
- [19:30] - Especially the first few times you’re working with an influencer or producer, play it very cool, and go very soft on self-promotion. Josh explains why this matters so much.
- [21:57] - If you’re starting out and have been working on building your authority, how do you make contacts who are influencers if you don’t have them already? Josh gives a step-by-step path to knowing any influencer.
- [23:45] - As part of this path, Josh explains the importance of Twitter. He also gives specific tips on how to use Twitter and goes over the basics of how to get your first few hundred followers. He then expands on how to get on the radar of influencers.
- [28:20] - Josh talks about identifying journalists, creating a Twitter list, and monitoring that list separately from your general feed.
- [29:47] - Our host, Stephan, talks about Followerwonk, a Twitter tool created by Rand Fishkin, the founder of Moz. He asks if Josh has used it, and Josh answers (and also lists other valuable PR tools).
- [31:33] - Stephan talks about the database Cision, which is a powerful (but expensive) tool for obtaining information about influencers. He also talks about HARO and gives advice on how to be the source chosen for inquiries through this tool.
- [37:22] - One of Josh’s clients got 28 media placements in one month, mostly from HARO. Josh gives us more information about this.
- [37:52] - We hear about Josh’s close brush with the reality TV world.
- [39:30] - Josh gives us a step-by-step path toward becoming a columnist with prominent publications.
- [45:42] - Josh explains that outlets usually want a commitment of consistency if you’re going to be a guest writer. This is worth taking into consideration when deciding whether to write for others or just to publish articles on your own site.
- [46:55] - Don’t make the mistake of publishing an article you wrote for another publication on your own site. Josh discusses how to handle this.
- [49:15] - Are there secrets to getting rebooked by media outlets, beyond those we’ve already heard about? One tip that Josh lists is building a press kit, and he gives some insight into what to include.
- [53:30] - Josh tells listeners what specific services his company provides.
- [55:39] - Josh wants to give you a free gift! To get his $100 Twitter publicity mastery course for free, go to www.upendpr.com/fire. (If you need a publicity code, use “fire”.)
Links and resources:
@JoshElledge on Twitter
SavingsAngel
upendPR
Twitter Marketing & Public Mastery Course (for free!)
Rand Fishkin
Moz
Cision
HARO
Followerwonk
Newsjacking
Scott Stratten is the co-author of four best-selling business books, co-owner of UnMarketing Inc., and co-host of The UnPodcast. He is also one of the leading speakers in the world, working with businesses to embrace disruption. Formerly a music-industry marketer, national sales-training manager, and a professor at the Sheridan College-School of Business, Scott ran his “UnAgency” for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, and Red Cross.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject of marketing. In this episode, Scott shares his thoughts on current marketing trends, what we’ve been doing wrong, and what’s next.
Find out more about Scott here:
www.UnMarketing.com
Facebook
@UnMarketing on Twitter
UnPodcast
UnMarketing: Everything Has Changed and Nothing is Different
In this episode:
- [01:49] - Scott answers why he updated the book Unmarketing. In seven years, nearly everything has changed. He shares examples of what's different from Facebook to video.
- [05:35] - Is Twitter irrelevant? Scott shares his thoughts and what he thinks is the downfall of a social network. "Twitter's only asset today is that it's live."
- [10:30] - Sometimes we don't know what we want, but what we do want is relevance. Recency is only a small part of relevance, and that's a big thing for marketers to realize.
- [12:08] - Social currency is what we invest in a platform. "If all we want to do is push stuff out, we aren't giving to the ecosystem. That's not how a community works."
- [17:02] - Scott gives his position on Snapchat, why he barely uses it, and what he thinks about brands using the platform.
- [19:27] - What is Snapchat's next step? Scott thinks it’s towards viral marketing.
- [20:12] - Scott discusses Facebook versus Youtube--which platform is worth a brand's time and how they differ.
- [24:29] - Scott tells why he thinks live streaming video is a train wreck and what's interesting enough to be live.
- [29:47] - Scott says, “The most important part about video is audio. If it doesn't sound well, people bail quicker.”
- [30:06] - Stephan shares his ideas for improving live-stream video.
- [32:54] - Scott explains recency and resonance, and money. Scott informs us of what we need to know about the Facebook EdgeRank algorithm.
- [36:30] - Scott says that the advantage of social media is never the fact that it's free.
- [38:27] - Scott describes why QR codes are marketing done wrong. "Instead of asking, 'Can we use them?', we should have asked, ‘Should we use them?'"
- [41:23] - Scott shares examples of ridiculous things marketers are doing, including using the term mobile and forgetting to do the basics right.
- [44:19] - On progressive web apps, Scott says, "People say we're an app-driven society, but the core of it is the Internet."
- [47:56] - What does it take to go viral? Scott’s answer is that nothing goes viral because you want it to.
Links and Resources:
www.UnMarketing.com
Facebook
@UnMarketing on Twitter
UnPodcast
UnMarketing: Everything Has Changed and Nothing is Different
UnSelling: The New Customer Experience
QR Codes Kill Kittens
Tweetbot
EdgeRank algorithm
Mevo camera
Joel Bower, the CEO of Skirmish Strategies, is always looking for new and better ways to leverage every single resource he has going into his business, from the members on his team to the technologies they have at their disposal, and he loves bringing this talent to other entrepreneurs and teaching them how to make the most of their resources, too. Joel's dedication to every aspect of his life has given him a profound understanding of true peak performance. Leveraging has allowed him to give his all - all day, every day - both in Skirmish Strategies, to our amazing fans, and with his family.
Joel is a serial entrepreneur and with over a decade of experience running and starting dozens of different businesses. He is currently running a number of successful physical product and information product businesses in several different fields. He is also a public speaker, marketing consultant, and business trainer.
Find out more about Joel here:www.SkirmishStrategies.com
Facebook
@JoelBowerReal on Twitter
In this episode:
- [01:08] - Joel starts out our conversation by talking about how to know what should be automated and what should not be.
- [02:58] - Joel gives us a warning about some of the things that can go very wrong when automation is done poorly.
- [04:58] - We talk about the importance of understanding the social media platforms you are using.
- [06:29] - Joel talks about the benefits of Snapchat, Periscope, and Facebook Live for building quick interactive content.
- [07:28] - We discuss how those live platforms have begun to bring back a feeling of T.V. shows with a trusted anchor.
- [08:50] - Joel’s love of learning is clear as he tells us about a few of his favorite places to learn more about marketing, including: Frank Kern’s Alchemy Session and Inner Circle, and Russell Brunson’s Marketing in Your Car.
- [10:58] - He shares some of his favorite tools in marketing automation and talks about the benefit of using multiple tools in your business.
- [12:16] - Joel explains the importance of testing different entry points for your customers in order to make the best use of all the available tools.
- [14:15] - We discuss several ideas for how to effectively research our customers’ entry and pain points.
- [16:02] - Joel walks us through his process of automating steps in his business by first refining the process himself and then doing in depth training with his team about both the process and the overarching purpose of the process.
- [19:12] - Joel gives us some practical wisdom about bringing on people to your team, hiring VA’s, managing teams for complex projects, testing the proficiency of your team in ways that limit the possibility of negative impact to your company, and determining when it is best to outsource, hire, or use an agency for particular services.
- [27:19] - We talk about some of our favorite tools for segmenting decision points and gaining clarity about our marketing at every stage of the process.
- [29:55] - When asked if video sales letters or long form sales letters are still effective Joel says “Everything done well is still working and it works for the same reason it worked originally.”
- [30:16] - Joel tells us that an effective sales funnel should leverage whatever it is that you are already doing well as well as build contingency plans to use the information gained from customers, especially when they drop off at some point. He gives some great examples of funnels done well.
- [35:19] - We talk about conferences and speakers we love as well as a few past guests on the Marketing Speak Podcast, including: Molly Pittman, Joe Pulizzi, and Jay Abraham.
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Links and Resources:
www.SkirmishStrategies.com
Facebook
@JoelBowerReal on Twitter
VA Team Master Class
Leverage Monthly
www.infusionsoft.com
www.clickfunnels.com
www.getmevo.com/CameraFrank Kern
Russell Brunson’s Marketing in Your Car and Funnel Hacker
www.leadpages.net
www.ontraport.com
www.surveymonkey.com
www.garyvaynerchuk.com
Digital Marketer’s Machine
www.lucidchart.com
www.geru.com
Todd Herman's 90 Day Year
www.heroicpublicspeaking.com
www.digitalmarketer.com
Molly Pittman's Interview on the Marketing Speak Podcast
Joe Pulizzi's Interview on the Marketing Speak Podcast
Jay Abraham's Interview on the Marketing Speak Podcast
www.trafficandconversionsummit.com
www.contentandcommercesummit.com
www.contentmarketinginstitute.com
www.gkic.com
Christine Haas is a PR expert who knows how to get brands and businesses in front of the camera. Christine is an Emmy award winning anchor and investigative reporter. She has been the primary evening anchor in major markets such as Tampa, San Diego, Minneapolis, and Houston. Her list of accomplishments as a journalist includes: seven Lone Star Emmy Awards, a dozen Associated Press Awards, and ten Edward R. Murrow Awards. Christine has interviewed some of the biggest power players around, such as; Oprah Winfrey, Lyle Lovett, President Bill Clinton, President George W. Bush, and President Barack Obama.
With her work through Christine Haas Media and Digital Marketer Christine is helping thousands of businesses and individuals to use all types of media to their best advantage, attract positive news media coverage, and develop quality brand marketing strategies. Today she gives us some phenomenal tips on how to put your best face forward when dealing with media and public relations.
In this week’s episode:
- [1:25] - Christine shares her advice for getting news media coverage if you have not hired a PR firm.
- [3:11] - Crafting a quality hook. Making sure that your pitch is newsworthy, and pitching to the right reporter. Be prepared to do an interview with video.
- [4:05] - Steps to getting your pitch heard: Identify who it is you want to do the reporting, find reporters who have done similar stories, reach out to the reporter via e-mail, compliment them on their previous work, let them know you have something to offer them, give your contact information.
- [5:55] - Find something in your own business that might educate the reporter and their viewers.
- [7:30] - Christine and Stephan discuss pitching story ideas that are relevant.
- [9:45] - Christine talks about doing stories that touch people’s hearts as well as being informative, such as the many stories she covered about Cancer.
- [13:11] - Why gaining consistent coverage can be as simple as being able to fill a reporter’s request for information or an interview at the time they need it.
- [13:50] - Christine gets into practical ways to start small and work your way up in media.
- [15:22] - The pros and cons of ‘Pay-to-play’ programming and why earned media is best.
- [17:30] - CNN iReport
- [17:48] - Christine talks about using TV appearances as part of a brand management strategy and the value of being able to say “As seen on TV” or “Featured on”.
- [19:30] - We discuss how to gain access to video if the station does not post it online, including services like TVVideoClips.
- [20:43] - Christine shares some great ideas for how to get the most out of the video clips you have.
- [26:32] - We talk about the value and effectiveness of radio, online, and print media.
- [28:41] - Christine gives her insight about finding trade magazines that would be most effective for your business.
- [30:32] - Identify your target demographic, research what those people are looking at, follow them there.
- [31:15] - Christine talks about the double edged sword of sites such as The Huffington Post and others that do not pay their contributors as well as the difficulty of being picked up by the most popular sites.
- [35:30] - Christine tells us how she recommends building a body of great articles, including: writing on your own blog, being a guest writter or being featured on another blog, or contributing to other sites or newsletters.
- [36:48] - She shares a great site called HARO-Help a Reporter Out to stay up to date on ways you could contribute to news sites.
- [38:05] - Christine talks about the types of retainers and fee schedules you could expect when hiring a PR firm.
- [39:59] - Discussion on the value of press releases.
- [42:28] - Christine gives us some of her secrets and tips about how to actually reach reporters.
Links and Resources:
Christine’s Email - christine.haas@digitalmarketer.com
@ChristineMHaas on Twitter
Christine Haas Media
Digital Marketer (http://www.digitalmarketer.com)
Inc. Magazine online
PR Web
CNN iReport
TVVideoClips
HARO-Help a Reporter Out
Robb Report
Ghost Beds
Greg Davis is the expert who trained the experts in Affiliated Marketing. Greg is a graduate of Penn State University, he holds a degree in electrical engineering. Working part-time he grew his affiliated marketing business from its humble beginnings, working part time and losing one hundred dollars per day to generating over one hundred thousand dollars per month and becoming a rock star in the affiliate marketing world. His income numbers just continue to rise. In 2009 Greg surfaced from the affiliate marketing underground to start SuperAffiliateRockstar.com, a private coaching program that has helped his clients generate upwards of one hundred thousand dollars a day. Greg is known to many as Mr. 50K-a-Day because of his ability to bring in tons of revenue in one day, consistently!
Greg owns Rockstar Revenue Media, a private affiliate network, and he puts on the Super Affiliate Rockstar Conference, as well as provides private coaching and consulting on a limited basis. Greg has worked for years to become ‘an overnight success’. He shares with us his journey to success through traffic generation techniques such as SEO, Safe Lists, and bulk e-mail before he found the sweet spot in pay-per-click advertising focused on Google and Facebook.
In this episode Greg walks us through the ins and outs of the affiliated marketing world, the research, the luck, the science, the methods, and even some of the bad boy moves that have made him such a rock star.
In this week’s episode:
- 3:03 – Greg tells us about his secret to success…testing everything!
- 4:00 – Greg tells us how he has used cash, credit, and loans to build his business, as well as encouraging us to start small (like he did) and build your way up to larger and larger affiliate deals.
- 7:17 – We hear the Greg-ism “If the ad is good enough, key words are irrelevant.”
- 8:05 – Learn about the two-to-one female-to-male bias in Google searches.
- 10:27 – After discussing Google Display Networks, Stephan reminds the listeners about his interview with Tommie Powers about YouTube advertising killer content. (Check out that episode here)
- 10:54 – Greg gets into the nitty-gritty of ‘cloaking’.
- 16:55 – We discuss poor Google quality scores.
- 17:49 – Details about costs per-click are revealed, as well as an evaluation of Google vs. Facebook ads for value.
- 20:07 – Greg shares that he often spends seven figures a month for ad revenues. He gets into the pros and cons of leveraging those buys with points on credit cards versus simply using his bank account.
- 22:44 – Gain insight from the many ways that Greg has been able to grow his revenue in the Affiliate Marketing world, including: negotiating larger and varied fees with merchants, capturing market data, and more.
- 26:05 – We talk about building and using email lists.
- 27:39 – Greg tells us when SMS marketing works well, and when it doesn’t.
- 29:35 – We hear Greg discuss how being able to grow your volumes is the secret to seeing your offers grow as well.
- 31:15 – Learn how building quality relationships helps to increase your revenue stream, and how conferences like Ad Tech, Affiliate Summit, Leads Con, and Ryan Deiss’s Traffic Conversion can help you do that.
- 33:59 – Find out about Greg’s Facebook group, as well as a few other Facebook groups he likes: Internet Marketing Super Friends and Super Affiliate & Internet Marketing.
- 35:52 – Greg talks about his coaching and consulting.
- 36:29 – Greg goes in depth about how he does testing and tracking on his ads to optimize their effectiveness.
- 41:17 – We learn about the program he uses for testing called Landing Page Genius, which is available here.
- 43:15 – Hear why Greg thinks some people quit too soon on campaigns because they are not looking at their testing data. “Some people call it losing money, I call it buying data.”
- 45:30 – Greg shares his secret of success – Don’t give up!
Find out more about Greg Davis at:
www.superaffiliaterockstar.com
or join his Facebook group at https://www.facebook.com/groups/gregdavis/
Links and Resources Mentioned in this episode:
Ad Tech
Affiliate Summit
Leads Con
Ryan Deiss’s Traffic Conversion
Internet Marketing Super Friends
Super Affiliate & Internet Marketing
Tommie Power’s Episode
Landing Page Genius
Daniel J. Lewis is an award-winning podcaster who helps others launch and improve their own podcasts. He creates training resources like SEO for Podcasters and podcast tools like My Podcast Reviews. Daniel offers one-on-one consulting and a premium podcasting community, Podcasters’ Society. He is a keynote speaker on podcasting and social media. Daniel hosts a network of award nominated podcasts. He also writes about entrepreneurship and technology.
In this conversation, you are going to hear one of the most informed and insightful people in podcasting, specifically podcast SEO. Daniel J. Lewis shares information that helps new podcasters learn how to launch effectively, and podcasting veterans tweak their shows and settings to get the most traction.
In podcasting, search comes down to quality. Podcasts are on different platforms and the search engine algorithms are significantly different between the platforms. Throughout this episode, Daniel talks about the platforms, tools, and techniques you need to know for peak visibility.
Connect with Daniel J. Lewis!
@TheDanielJLewis - Twitter
Daniel J. Lewis on LinkedIn
You’ll Learn * [1:21] - Daniel talks about strategies podcasters can use to rank higher in podcast directories and Google. * [2:19] - If your show name doesn’t describe your content or have relevant keywords, add a subtitle. * [3:16] - Daniel shares what is and is not included in search results in iTunes and Google Play. * [4:45] - Daniel talks about RSS feed optimization. * [8:06] - How to check the quality and compatibility of your RSS feed. * [10:33] - Daniel shares his thoughts on the different audio hosting options, primarily Libsyn vs. Blubrry. * [12:59] - Daniel talks about the tools and features that iTunes Podcast Connect Portal and the Google Play Music Portal offer now, and potentially in the future, that podcasters might find useful. * [15:32] - Daniel describes the nature of some of the data that he has access to that the typical podcaster does not. * [17:55] - Advertisers are trying to learn how to interpret podcast stats. * [21:50] - Daniel talks about the importance of New and Noteworthy and how to interpret inclusion in the list. * [26:15] - Daniel tells you what matters most in your iTunes ranking. * [27:16] - Daniel shares the formula to growing your audience. * [27:35] - The Lightning Round with Daniel J Lewis.
Links and Resources Mentioned The Audacity to Podcast
Clean Comedy Podcast
Once Podcast
Libsyn
CastFeed Validator
Podba.se
Blubrry
iTunes
Google Play
Stitcher
Overcast
Pocketcast
Long Tail Pro
Google AdWords Keyword Planner Tool
Thank you for listening! As always, thank you for tuning in. Please feel free to contact me or leave a comment. If you enjoyed this episode, please share it!
- Stephan
Mitch Joel is President of Mirum, a global digital marketing agency operating in close to 20 countries. His first book, Six Pixels of Separation, is a business and marketing bestseller, and his second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. He is also the host of the Six Pixels of Separation podcast, as well as the Groove: the notreble.com podcast. You can find Mitch on Twitter @mitchjoel.
EPISODE
Technology has come a long way, and is continuously changing. When businesses first started using the Internet, it was akin to the wild wild west-full of scammers and dead ends, it had a long way to evolve into what it is today. Now, the online world is an integral part of our lives, it’s fast moving and we have to become open to the apps and technology of the future to succeed and thrive.
We discuss:
- How technology has progressed over the years.
- The apps and social channels that you need to try.
- Personal development books and conferences for networking.
- Where tech is headed, and what to expect in the future.
For complete shownotes and more, please head over to www.marketingspeak.com
LINKS & RESOURCES MENTIONED
Snapchat
Survival Is Not Enough
Chaos Monkeys
Re-imagine!
Porcelain
TED Talks
Google Cardboard
Slack
Mirum
Six Pixels of Separation
Six Pixels of Separation
STEP UP YOUR MARKETING GAME!
- Online marketing platforms are a creative and amazing industry-the opportunities are endless. Use as many marketing platforms as you can to build a client base, and nurture them.
- Do your research when looking at online courses, or anything that costs money online. There are real businesses out there, and scammers, so make sure you know who you are working with.
- Apply to speak at a conference! Not only will it build credibility for you as an expert in your niche, you also will grow your network.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Kenton Hutcherson is an Internet lawyer from Dallas, Texas. He pioneered the practice of obtaining court orders to remove defamatory content from the Google search index. He has obtained the removal of over 1,000 webpages from Google using this court order technique.
EPISODE
If you own a website or online business, you will want to comply with the law, protect your content, and keep your brand’s reputation positive. Kenton Hutcherson explains how to keep your business secure, and the steps to take if someone posts defamatory content about you online. While the law varies by state, understanding your rights is the first step to a successful online business and reputation.
We Discuss:
- Why companies are not liable for third party content.
- What is considered defamation.
- How to get defamatory content removed from search engines.
- The difference between defamation and invasion of privacy.
For complete shownotes and more, please head over to www.marketingspeak.com/kenton
LINKS & RESOURCES MENTIONED
PubCon
Ripoff Report
The Communications Decency Act
Yahoo
Consumer Complaints Board
Ripoff Report Corporate Advocacy Program
Ripoff Report VIP Arbitration Program
US Copyright Office
Digital Millennium Copyright Act
Right To Be Forgotten Legislation
Pissed Consumer
Bing
Lumen
Hutcherson Law
Email Kenton
STEP UP YOUR MARKETING GAME!
- The Digital Millennium Copyright Act can be effective in having copyrighted content removed, and it’s easy, quick, and inexpensive. Just make sure that you have a valid basis for submitting a removal first.
- If you post content on your website that is false and defamatory about somebody else and they sue you, you can’t claim the Communications Decency Act, because you are the author. Don't do it!
- Email Kenton to discuss your legal rights, ask any questions, or to work with him. He is based in Dallas, Texas, but works with people around the country.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Rob Walch is the VP of Podcaster Relations at Libsyn, and the co-author of the book, Tricks of the Podcasting Masters. He has been podcasting since 2004 and is listed as the fifth most influential person in podcasting in the book, Podcasting for Dummies. Rob is the host of podCast411, and the Today in iOS Podcast. You can find Rob on Twitter @podcast411.
EPISODE
While podcasting is growing in popularity, it is still an untapped market for many business owners and entrepreneurs. Hosting a podcast is a commitment, but one that can grow your audience, provide value to your listeners, and promote your business. Rob Walch shares the tips that will help you create a show, and a brand, that will attract listeners and boost your credibility as a professional.
We Discuss:
- The success of podcasting, and where it’s headed.
- The best apps to use to listen to a podcast.
- Using keywords in your show’s title and description.
- Getting into “top” lists and New and Noteworthy on iTunes.
For complete shownotes and more, please head over to www.marketingspeak.com/robwalch
LINKS & RESOURCES MENTIONED
Libsyn
Tricks of the Podcasting Masters
Podcasting for Dummies
podCast411
Today in iOS Podcast
Content Marketing World
Podcast Movement
Serial
SwineCast
The Optimized Geek
iTunes
Podcasts app
The 5th Race Podcast
Stellar Life
This Week in Tech
Mac OS Ken
Revolutions Podcast
MySpeed plug-in
Overcast
Ben Greenfield Podcast
YouTube Red
SpeakPipe
Ask Pat
Kall8
Google Voice
Today in iOS Community
Google Play Music
LeadPages
CastingWords
Onlinejobs.ph
You’re A Fraud, And You Know It! Imposter Syndrome: The Plague For Successful People
Jason Van Orden on Marketing Speak
Call Recorder for Skype
Zencastr
Rob's Podcast Set-up
smartLav
IK Multimedia
iRig Mic Lav 2 Pack
bossjock studio
Dan Carlin's Hardcore History
Dan Carlin's Common Sense
WordPress
Audacity
Rob's Free iBook: Podcast101
Rob on Twitter
STEP UP YOUR MARKETING GAME!
- If you are considering starting a podcast, do it now-there isn't too much competition. Start by listening to shows that you enjoy and brainstorming ideas on how to turn topics into your own.
- If your content is not evergreen, add a date to the into of your episode. When people listen to it, they will then understand that it's an old episode, as opposed to thinking you released old news.
- For more information and tips on how to create a podcast, download Rob's free iBook Podcast101.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Marylou Tyler is the CEO of Strategic Pipeline, which helps businesses to grow their revenue by increasing their sales pipelines. Marylou’s passion is helping B2B sales professionals go from cold conversations to qualified opportunities. She is the author of Predictable Prospecting, and Predictable Revenue.
EPISODE
Without an efficient sales funnel, your marketing efforts may not create the revenue that you desire. Marylou Tyler has created a formula that takes your leads through a pipeline that is both compelling to potential clients, and scaleable for business owners. Start implementing Marylou's system to create value, pull your leads in, and close the sale.
We Discuss:
- How using Predictable Prospecting can boost your sales.
- Finding the best “customer persona” for high-value sales potential.
- The CRM's that can help you to automate your business.
- The metrics that you should be paying attention to.
For complete shownotes and more, please head over to www.marketingspeak.com/marylou
LINKS & RESOURCES MENTIONED
Strategic Pipeline
Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Aaron Ross on Marketing Speak
Breakthrough Advertising: Eugene Schwartz
Capsule CRM
Infusionsoft
Salesforce
Microsoft Dynamics CRM
NetSuite
Microsoft Excel
Tested Advertising Methods: John Caples
Influence: Robert Cialdini
Predictable Prospecting Website
Predictable Prospecting Podcast
Marylou Tyler
STEP UP YOUR MARKETING GAME!
- A simple sales system may not fit your business needs. Be sure to look at blending other modalities, like phone or email, and utilize the systems that work best for you.
- Think about a billboard-it catches your attention. Your correspondence with leads has to feel that big, and it has to pull that same type of emotion.
- Check out Marylou’s new book, Predictable Prospecting, for more information on how to create killer sales funnels.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. You can find Khalid on Twitter @khalidh.
EPISODE
When a visitor comes to your website, is your content compelling enough for them to buy? Are errors on your website turning potential clients away? Are you A/B testing correctly? There are many factors that play into boosting your conversion rates, and Khalid is an expert on turning people from interested to a life-long customer. Learn how to create an online presence that people trust, and how to use the data that can change your business forever.
We Discuss:
- The common conversion mistakes to avoid.
- The difference between A/B and multivariate testing.
- What “website-centric” factors are, and how to use them.
- Building a mobile website that users want to buy from.
For complete shownotes and more, please head over to www.marketingspeak.com/khalid
LINKS & RESOURCES MENTIONED
Invesp Marketing
Conversion Optimization: The Art and Science of Converting Prospects to Customers
FigPii
Google Analytics
Optimizely
Visual Website Optimizer
Convert
Don’t Make Me Think by Steve Krug
Khalid on Twitter
Khalid on Snapchat
STEP UP YOUR MARKETING GAME!
- To find out if there are issues with your website, go through and mimic the exact steps a visitor would take in the purchasing process. Would you purchase from your website again?
- Page load time and speed can impact conversion. Reduce your page load time to around three to five seconds to see anywhere between an 8-15% increase in conversions.
- While there can be many issues on a website that need to be addressed, functionality is at the top of the list. If a landing page, a product page, or a dropdown isn't working, fix it immediately.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Jonathan Hochman is the founder of Hochman Consultants. He's chairman of SEMNE, the founder of CodeGuard, and is heavily-involved in search and online marketing. He also volunteers as a Wikipedia admin. You can find Jonathan on Twitter @jehochman.
EPISODE
There are many moving pieces to an online business, some that you may not have even considered. Jonathan Hochman covers some of these moving pieces including website safety, unhappy customers, lawsuits, online reputation, and the dishonest tactics that some brands use, but shouldn't. While there are many landmines to avoid in the business world, you can be prepared by keeping your brand transparent and honest, so that your company will thrive.
We Discuss:
- Who should have a Wikipedia page.
- What astroturfing is, and why you shouldn't do it.
- How to find the right type of insurance for your business.
- The best programs and plugins to keep your website safe.
For complete shownotes and more, please head over to www.marketingspeak.com/jhochman
LINKS & RESOURCES MENTIONED
Hochman Consultants
Search Engine Marketing New England-SEMNE
CodeGuard
Search Engine Land
Marketing Land
Search Marketing Standard
Wikipedia
Wikipedia Talk Page
Yelp
WikiScanner
Carbonite
Writers.net
CloudFlare
WhichTestWon
Advanced Automatic Updates
W3 Total Cache
Yoast SEO
DuracellTomi Google Tag Manager
Pingdom
Google Analytics
STEP UP YOUR MARKETING GAME!
- It’s not beneficial for someone who is not notable to get a Wikipedia page, as there won’t be a lot of engagement. Focus your efforts on becoming notable first.
- Have a good lawyer, and the right type of insurance for your business. No matter how careful you are, it's possible to mess up.
- For more information on how to increase security and reduce risk, visit Jonathan’s website Hochman Consultants.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Brian Clark is the founder and CEO of Rainmaker Digital, and the chief blogger for Copyblogger. He's also the host of the Unemployable podcast. Brian built three successful businesses using online marketing techniques, and has built his network to over 200,000 customers, and eight figures in annual revenue.
EPISODE
Becoming an expert content marketer takes trial and error, but you’ll start seeing progress by understanding your audience and adding value. Brian Clark knows how to get serious reach, and shares his advice on how to successfully grow a business through online marketing, killer content, and attracting the right people to your website.
We Discuss:
- How to create a compelling headline.
- Why your content is just as important as the headline.
- Finding your ideal audience.
- Creating organic rankings from blog posts and keywords.
For complete shownotes and more, please head over to www.marketingspeak.com/brianclark
LINKS & RESOURCES MENTIONED
Rainmaker Digital
Unemployable Podcast
Copyblogger
Seth Godin Permission Marketing
5 Data Insights into the Headlines Readers Click
Marijuana Contains "Alien DNA" From Outside Of Our Solar System
Flickr
Google Images
Neil Patel on Marketing Speak
Jeremy Schoemaker on Marketing Speak
Joe Sugarman-Advertising Secrets of the Written Word
Eugene Schwartz-Breakthrough Advertising
Alex Blumberg-CreativeLive Course
Elissa Fisher Harris on The Optimized Geek
You’re A Fraud, And You Know It! Imposter Syndrome: The Plague For Successful People
Free Library of eBooks on Copyblogger
Rainmaker Platform
STEP UP YOUR MARKETING GAME!
- You don't have to rely on advertising revenue and sales to become successful. Create a community and add massive value to your followers, and the sales will come naturally.
- Great content marketing is giving away information worth paying for. Find the appropriate value of your target audience, and build information around that demographic to give away.
- Check out the Free Resources on Copyblogger for more ideas on how to create compelling content and grow your audience!
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Mitch Carson is the bestselling author of The Silent Salesmen and an experienced speaker and seminar promoter. He has produced and starred in infomercials that have grossed over 8 figures in sales.
EPISODE
Mitch Carson knows how to make you into a ‘star’ – not a Hollywood star, but a celebrity in your own field. Whether that’s Digital marketing or dentistry, becoming a celebrity, or thought leader, in your niche can give you a competitive advantage that leads to more business for your brand.
We Discuss:
- The ‘Trifecta” of platforms you need to elevate your brand
- Why you need to be guarded with your social presence
- How to get your foot in the door towards the next step – your first podcast interview, first time on stage, etc.
- How celebrity status opens doors and gives you a credibility advantage over competitors
For complete shownotes and more, please head over to www.marketingspeak.com/mitchcarson
LINKS & RESOURCES MENTIONED
The Silent Salesmen
Google Trends
YouTube
Stephan on Good Day Sacramento
Home Shopping Network
The Elements of Style
Grammar Girl's Quick and Dirty Tips for Better Writing
Mitch Carson
The Ultimate Sales Machine
Interview Connections
Born to Influence
Stephan Spencer on The Year of Purpose Podcast
Radio Publicity
Speak in Dubai
Email Mitch
Stephan Spencer
Marketing Speak
The Optimized Geek
The Art of SEO
Social eCommerce
Google Power Search
Think and Grow Rich
Platinum Partnership
Dan Kennedy's mastermind
STEP UP YOUR MARKETING GAME!
- You likely won't be great the first time you try something new. To become an expert in your field, you have to prepare, train, and be okay with making mistakes.
- Once you interview or connect with one big name in your field, other celebrities will want to connect with you, fueled by your boost in credibility and their competitiveness with each other!
- If you want to be a thought leader, don’t risk your reputation by putting questionable photos on your social profiles.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Rand Fishkin is the co-author of The Art of SEO, and is a thought leader in the SEO field. His title at Moz is “The Wizard of Moz”, he's a board member for Haiku Deck, the co-founder of Inbound.org, and blogs on Moz.com.
EPISODE
The Marketing and SEO industry is growing, but tasks that should be simple can still take a huge amount of time. As a professional, your time is valuable, and Rand Fishkin, “The Wizard of Moz”, has created systems and tools that allow every busy SEO or marketing expert to create incredible results with tools that can do it all.
We Discuss:
- How Rand came up with and created Moz programs.
- Why their programs are different from other available options.
- Rand's favorite automation and SEO tools.
- How SEO is changing, and how to keep up with the demands.
For complete shownotes and more, please head over to www.marketingspeak.com/rand
LINKS & RESOURCES MENTIONED
The Art of SEO
Moz
Haiku Deck
Inbound.org
Moz Blog
Keyword Explorer
Open Site Explorer
Google Keyword Planner
Google Suggest
Ubersuggest
KeywordTool.io
SEMRush
WordTracker
GrepWords API
Google AdWords
Moz Local
Followerwonk
Fresh Web Explorer
John Rampton on Marketing Speak
John Rampton on Twitter
Majestic SEO
Ahrefs
MozRank
MozTrust
FullContact API
Marketo
Pitchbox
Moz Free Trial
Rand on Twitter
STEP UP YOUR MARKETING GAME!
- After finding keywords that you want to use, test, test and do some tests, and continue to optimize and drop the ones that aren't performing.
- Marketers can get overwhelmed with the amount of tools that are available, especially with keyword data. Check out Keyword Explorer for an easy-to-use solution.
- Try out Moz products at Moz.com, you will receive your first 30 days for free.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Loren Slocum Lahav is the CEO and founder of True Consulting Company, and the founder, CEO, and president of LoBella International. She's the author of Life Tuneups, The Greatest Love, and co-author of Chicken Soup for the Soul: Time to Thrive. Her new book is called, The Courage to Raise a Gentleman. She has built an empire with multi-level marketing.
EPISODE
Business is changing-you no longer have to spend all of your time and income on marketing, creating products, building a website, and finding a customer base to become an entrepreneur. Multi-level marketing companies are helping regular people around the world to become business owners, and six and seven figure earners. Working with an established team can lead to residual income, and huge success.
We Discuss:
- What network marketing is, and who should join.
- The common misconceptions around the MLM business structure.
- How to build your business through becoming a “product of the product”.
- How to find success with an MLM.
For complete shownotes and more, please head over to www.marketingspeak.com/lorenslocum
LINKS & RESOURCES MENTIONED
True Consulting Company
LoBella International
Life Tuneups
The Greatest Love
Chicken Soup for the Soul: Time to Thrive
The Courage to Raise a Gentleman
Get Real with Loren Slocum
The Rise of the Entrepreneur
The Most Powerful Women of Network Marketing
Juice Plus+
The Prayer of Jabez
Mike Vardy on The Optimized Geek
Zoom
Loren's YouTube Video: "What if?"
Email Loren
STEP UP YOUR MARKETING GAME!
- Don't be a taker, show people that you truly care and want to help them, and you'll find more success. If you get into network marketing, you will build a client base and team faster by adding value.
- Network marketing is an opportunity to create the life that you want for yourself. Look at how you are showing up for yourself-are your goals and daily actions truly aligned?
- Loren loves to get to know people, help others, and can answer any questions that you have. Email her at lorenslocum@gmail.com to connect or get some incredible resources from her.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Sujan Patel is the co-founder of ContentMarketer.io and Narrow.io, tools that help marketers scale their content marketing and social media efforts. He's helped major companies to land customers, and scale their business. You can find Sujan on Twitter @sujanpatel.
EPISODE
The majority of companies are laser focused on marketing and sales-but much more should be going into your business plan. Sujan Patel is a leading expert in digital marketing, and discusses how growth hacking is more important to the overall success of your daily efforts. Identify your goals, and create an action plan that will help your business generate profit and succeed.
We Discuss:
- The difference between growth hacking and marketing.
- The content creation strategies that can go viral.
- How to develop your professional team.
- Social media and blogging ideas to stand out in your market.
For complete shownotes and more, please head over to www.marketingspeak.com/sujanpatel
LINKS & RESOURCES MENTIONED
Content Marketer
Narrow
When I Work
Facebook Ads
Promoter.io
SatisMeter
Blink by Malcolm Gladwell
Notifier
Connector
Followerwonk
Vine
Snapchat
Periscope
YouTube
HubSpot
HubSpot Academy
Sujan Patel
STEP UP YOUR MARKETING GAME!
- Each day, connect with your employees on the impact of your daily efforts. How will your accomplishments of the day impact the business, and your customers?
- For daily team connections and to stay on top of ideation processes, use content and task managers.
- Check out ContentMarketer.io-there are services and trainings to help you leverage most of the topics covered in this episode!
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Molly Pittman started with Digital Marketer as an intern and worked her way up to Vice President of Marketing and Traffic Manager. She's responsible for creating, optimizing, and maintaining their traffic system, including social media traffic, all customer acquisition, and revenue acquisition. Molly has personally spent over four million dollars on paid traffic, and has generated over 500,000 leads and tens of thousands of customers.
EPISODE
The starting point for creating a compelling social media campaign can vary depending on your audience and goal, but there are ways to get ahead of your competition fast. Molly Pittman is an expert marketer, and shares how you can turn a cold audience into a paid customer by earning trust and providing value.
We Discuss:
- Why you should show separate ads to your cold, warm, and hot, market.
- How to create a campaign that makes your leads connect to your brand.
- Getting noticed on social media through all of the competition.
- Using TV appearances to build credibility.
For complete shownotes and more, please head over to www.marketingspeak.com/mollypittman
LINKS & RESOURCES MENTIONED
Digital Marketer
Perpetual Traffic
Traffic and Conversion Summit
YouTube
The Ad Grid
BuzzSumo
Travis Ketchum on Marketing Speak
Perpetual Traffic Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic
The Optimized Geek
DM Lab
The 21 Day Launch Plan
Social List Building
Clint Arthur on Marketing Speak
Darren Kavinoky on Marketing Speak
Lore Podcast
Mevo - The Live Event Video Camera
Facebook Live
STEP UP YOUR MARKETING GAME!
- To come up with podcast ideas or blog post articles, use previous data. If you held a webinar that was really popular, use that topic for a post or episode.
- YouTube is a great place to retarget for people who are already familiar your brand, but people are conditioned to skip ads. If you're targeting cold traffic, start with Facebook.
- Check out the free resources available on DigitalMarketer.com, and go to the “products” tab where you can learn more about their certifications.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Steve Spangler is a science educator and toy inventor who rose to fame after a video of him performing the “Diet Coke and Mentos” experiment went viral. Since then, he has appeared on The Ellen Degeneres Show 19 times. Steve has also published two best-selling books and has hosted two television programs. He is a member of the National Speakers Association Hall of Fame and has even won an Emmy. You can find him on Twitter @SteveSpangler.
EPISODE
You can’t predict when your content will go viral, but you can maximize the odds of it happening by following internet trends and engaging with your audience. Steve Spangler took my advice and started blogging back when no one realized how important it was for businesses to create quality web content, and it paid off. He’s also made himself hugely popular on YouTube with his engaging and entertaining science videos, and he has a lot of insight on how to grow your YouTube audience and what to do when you experience a sudden popularity spike.
We Discuss:
- Why it pays to be prepared for success.
- How following internet trends can help your business.
- Shock and Awe boxes-go above and beyond for your clients.
- Encouraging engagement by giving your audience a chance to show what they know.
For complete shownotes and more, please head over to www.marketingspeak.com/stevespangler
LINKS & RESOURCES MENTIONED
SICK Science
Steve on Ellen
The Diet Coke and Mentos experiment
Insta-Snow
Steve Spangler Science
Steve Spangler
Steve on Twitter
Steve on Facebook
Steve on Instagram
STEP UP YOUR MARKETING GAME!
1) If you haven’t already started a YouTube channel, now’s the time.
2) Make sure your videos are focused and relate to your chosen field. Then, overwhelm your audience with content.
3) Start paying attention to online trends, even if you don’t think they’re relevant to you. Is your business already on Snapchat?
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
John Rampton is the founder of Due.com, a payment platform. He's also a writer and a speaker. In 2007, he learned how to sell products online, and has since started, grown and sold several companies, with his latest company quadrupling a seven figure revenue stream in 6 months. You can find John on Twitter @johnrampton.
EPISODE
Blogging allows you to get your brand noticed, grow a massive social following, and in turn, gain a loyal client base. John Rampton started writing blog posts for his audience, and now has a team that is working on several websites in his industry, and well over a million social followers. He shares how you can follow in his footsteps by producing high quality content.
We Discuss:
- Finding websites that will post your content, and bring you the right audience.
- How to measure your referral traffic to focus on the best sources.
- Choosing the social channels that will work best for your brand.
- Using tools and building a team to get more done in less time.
For complete shownotes and more, please head over to www.marketingspeak.com/johnrampton
LINKS & RESOURCES MENTIONED
Due.com
50 signs You're an Entrepreneur
Top Movies Entrepreneurs Should Watch
Why I Won't Invest in Your Company
TechCrunch
Mashable
Search Engine Journal
Search Engine Watch
Huffington Post
John on Twitter
John on Vine
John on instagram
John on Facebook
SearchMetrics
BuzzSumo
Buzzfeed
SEMRush
SERPs
Ahrefs
Upworthy
Facebook Ads
Twitter Ads
MailChimp
Meet Edgar
Buffer
Blab.im
John Rampton
STEP UP YOUR MARKETING GAME!
1) Create a list of 3-5 websites that allow guest contributors, and that your target audience would read. Start reaching out to them with your blog ideas and previous work.
2) Getting verified on Twitter translates into more traffic, and you stand out more as a trustworthy person. The more you grow your following, the better chance you have to be selected.
3) Reach out to John at his website johnrampton.com. You can contact him if you have any questions about blogging, social media, or his company Due.com.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Jim Sterne is an author with ten books on internet interactive marketing, including The Devil's Data Dictionary. He is an international consultant, and the founding president of the Digital Analytics Association. He also produces the eMetrics Summit. You can find Jim on Twitter @devilsdata.
EPISODE
Making sense of important data isn’t as simple as looking at the home page of a dashboard. Jim Sterne is a guru on metrics, and shares how we can find the analytics that will help our businesses thrive, and use that data to create trust, and boost conversion rates.
We Discuss:
- The meaning of the most important data terms.
- Why there isn’t a one-size-fits-all solution to measuring data.
- How to gain statistical significance.
- Asking the right questions to use your data effectively.
For complete shownotes and more, please head over to www.marketingspeak.com/devilsdata
LINKS & RESOURCES MENTIONED
The Devil’s Data Dictionary
Digital Analytics Association
eMetrics Summit
Freakonomics
Aaron Ross on Marketing Speak
From Impossible to Inevitable
Jared Spool on Marketing Speak
Google Analytics
Adobe Analytics
Salesforce
Spurious Correlations
Only Humans Need Apply: Winners and Losers in the Age of Smart Machines
Medium.com Article from John Smart-Your Personal Sim
Target Marketing
STEP UP YOUR MARKETING GAME!
1) Never stop asking questions. The data that you collect is only useful if you put it into action, find out what is working, what needs to be changed, and how you can better serve your clients.
2) When running AB tests, create a third version-this will create more variety and more data on what your target audience responds to.
3) For more data definitions and hilarious information, check out The Devil’s Data Dictionary!
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Jeremy Schoemaker a.k.a ShoeMoney is a super blogger, affiliate, and an entrepreneur with 15 different companies under his belt. He's the author of Nothing's Changed But My Change: The ShoeMoney Story. He’s the founder and CEO of ShoeMoney Media, and the founder of Elite Retreat.
EPISODE
Marketing is a game, and Jeremy Schoemaker takes risks, and reaps the rewards. After starting several online businesses, and selling most of them in under a year, he has learned through trial and error how to run a successful business, and stand out in a crowd, even in a competitive market.
We Discuss:
- Why you should create something that is useful, and give it away for free.
- Creating viral content.
- Taking risks, and how they create wealth.
- Using arbitrage to your advantage.
For complete shownotes and more, please head over to www.marketingspeak.com/shoemoney
LINKS & RESOURCES MENTIONED
Nothing's Changed But My Change: The ShoeMoney Story
ShoeMoney Media
Elite Retreat
NextPimp
PAR Program
The ShoeMoney playbook
Google AdSense
ClickFunnels
The Invisible Selling Machine
How To Make Money Online - The ShoeMoney System
StackThatMoney
Email Jeremy
Jeremy's ShoeMoney.net Course Offer
Social Ecommerce book
SEO Hiring Blueprint
SEO BS Detector
The Optimized Geek
STEP UP YOUR MARKETING GAME!
1) Don't be afraid to give away content for free. When you do more than your competitors, clients-and money-will follow.
2) Capture attention and go viral! The most shared content provides value, solves a problem, and is interesting.
3) Go to ShoeMoney.net to take advantage of Jeremy's offer. You'll receive a training course that will get you started making money online.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Tommie Powers is a digital marketing and YouTube ad expert, as well as a highly sought-after trainer and speaker. His specialties are paid traffic, conversion optimization, and online lead generation. You can find Tommie on Twitter @tommiepowers.
EPISODE
When starting an ad campaign, most businesses turn to Google Adwords, but marketing on YouTube is not only equally successful, it’s also more cost effective. There are several ways to take advantage of advertising on YouTube, and Tommie Powers shares how he's helped his clients generate nearly eight figures in revenue in the last three years through this underutilized platform.
We Discuss:
- How to market on YouTube, and the most successful ad types.
- Why you should always AB test your ads.
- The tools that Tommie uses to find the most effective keywords.
- Why retargeting is great advertising, and why you should start today.
For complete shownotes and more, please head over to www.marketingspeak.com/tommie
LINKS & RESOURCES MENTIONED
YouTube
Google Display Network
Google AdWords for video
Google Trends
TubeBuddy
Voot
VideoAmigo
vidIQ
keywordtool.io
Veeroll
FreshKey
RankRanger
Adbeat
WhatRunsWhere
SEMrush
YouTube Topics from SEMrush
SpyFu
Searchmetrics
Soovle
Ubersuggest
Visual Website Optimizer
Optimizely
Improvely
Jared Spool on Marketing Speak
Rode smartLav microphone
Tommie Traffic
Tommie on Facebook
Tommie on Twitter
STEP UP YOUR MARKETING GAME!
1) Come up with a base ad that you can tweak depending on performance. Come up with three versions to test over a couple of weeks.
2) Choose 30-50 top keywords for in-display targeting. Use a keyword tool to help you decide on the best options for your ad.
3) For in-stream ads, choose the ads that can be skipped. This will save you from spending your budget on people who don't want to see your ad.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Jason Van Orden co-founded the first podcast about internet business and online marketing, and hosts the podcast Internet Business Mastery. He has a bestselling book called Promoting Your Podcast, and his content is used in university courses about podcasting. You can find Jason on Twitter at @jasonvo.
EPISODE
Creating a podcast is becoming more popular each year, but you can still find success in this increasingly saturated market. Jason Van Orden has been promoting podcasts since they first were a thing, and shares his formula for creating a podcast that benefits your marketing and sales efforts, while growing your fanbase and client list.
We Discuss:
- The important topics you need to consider before starting a podcast.
- How to make your podcast professional and credible.
- Getting your podcast noticed, and bringing in organic traffic.
- Creating a manifesto to find inspiration, and to safely store your incredible ideas.
For complete shownotes and more, please head over to www.marketingspeak.com/jasonvo
LINKS & RESOURCES MENTIONED
Promoting Your Podcast
iTunes
The Optimized Geek
Entrepreneur on Fire
StartUp Podcast
Alex Blumberg Training with CreativeLive
Internet Business Mastery
Ask Pat
Sales Marketing Profit
Audio-Technica
Audio-Technica ATR2100
Rode Podcaster
Rode SmartLav
Heil PR 40 Microphone
Shure SM7B
Marketing In Your Car
Grammar Girl
WTF with Marc Maron
Libsyn
Google Keyword Planner
Google Trends
Keyword Explorer
PowerPress
Getting Things Done
CreateSpace
The Art of Non-Conformity
Jason Van Orden
STEP UP YOUR MARKETING GAME!
1) Make a list of 3-5 traits that your target audience has. Do they want a short audio file with quick tips, or do they want lots of information, details, and new ideas?
2) Go through the top 20-30 podcasts in your category. Create a list of things that haven't been done yet, so that you have a good chance of standing out.
3) If you are using an interview format, have questions ready but don't be afraid to let the conversation flow naturally.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Aaron Ross is the bestselling author of From Impossible to Inevitable and co-author of Predictable Revenue. He worked at Salesforce.com, where he created a revolutionary sales process and team that increased revenues by $100 million. He co-founded Carb.io, a software company, and has a predictable revenue certification program called Predictable University. You can find Aaron on Twitter @motoceo.
EPISODE
Scaling business should be a top goal for entrepreneurs, and one that won’t happen overnight. In order to create reliable income and a client base that is always growing, sales has to be a top priority. Aaron Ross shares how to meet customer expectations, find your next rockstar employee, and focus on turning leads into lifelong fans who will refer for you.
We Discuss:
- The biggest issues that companies face in terms of their sales, and how to overcome them.
- Why a CEO should nurture employees who own their job, and how to become that employee.
- How to find your niche and become a 'need to have' product or service.
- How to double or triple your client base through referrals, lead generation, and sales.
For complete shownotes and more, please head over to www.marketingspeak.com/aaronross
LINKS & RESOURCES MENTIONED
From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue
Predictable Revenue
Carb.io
Salesforce
Predictable University
Nail Your Niche Workshop
STEP UP YOUR MARKETING GAME!
1) Put a dedicated employee in charge of a new task or program within your business. You will nurture a potential leader and take some of the decision making off of yourself.
2) Use the 10x Exercise-envision what it would take to find the type of customers who would sign up for a $10,000 deal, or a $100,000 deal. Why would they need you?
3) Check out Aaron's predictable revenue certification course, Predictable University. This program teaches prospecting, leveraging time, resources, and selling success.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Syed Balkhi is the creator of WPBeginner, the world's largest WordPress resource site, and in 2013 he launched his product OptinMonster. OptinMonster helps businesses grow their email list and has over six billion impressions per month. You can find Syed on Twitter @syedbalkhi.
EPISODE
While using a pop-up or opt-in box can be a great way to grow your list, the majority don't convert very well. Syed Balkhi explains how to convert your website visitors into subscribers with irresistible offers and perfectly timed pop-ups.
We Discuss:
- The mistakes you may be making, and how to fix them.
- How to create a content upgrade to see your subscriber rates skyrocket.
- How to get around ad blockers.
- The WordPress tips that will make your life easier.
For complete shownotes and more, please head over to www.marketingspeak.com/syed
LINKS & RESOURCES MENTIONED
WPBeginner
OptinMonster
Syed Balkhi YouTube Channel
The Optimized Geek
The Pomodoro Technique
Travis Ketchum on Marketing Speak
14-Point Blog Post Checklist to Use Before You Hit Publish
Rev.com
OnlineJobs.ph
Stellar Life
LeadPages
David Vogelpohl on Marketing Speak
Compact Archives
Edit Flow
Syed on Clarity.fm
SyedBalkhi.com
STEP UP YOUR MARKETING GAME!
1) Use additional offers with your content upgrade to boost interest. For instance, an article on 73 types of blog posts that are proven to work could have a bonus of a download with 50 catchy headlines formulas.
2) Check Google Analytics for the 10 pages on your website that get the most visitors. Disregard the home and about page, and then create personalized pop-ups for the others.
3) Try OptinMonster to start converting your visitors into subscribers today-They have a no question asked money-back guarantee for 14 days.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Duane Forrester is an internet marketing and SEO expert, and an advisor to startups and large corporations. He was the head of the Webmaster Program at Bing. He is the author of How to Make Money With Your Blog and Turn Clicks Into Customers.
EPISODE
When considering using a search engine, most people initially type in Google, but Bing may be the smarter option. Your advertising efforts may result in more conversions and higher-priced sales using Bing, and you may receive more organic traffic by using the data that they provide to businesses.
We Discuss:
- The quality and conversion rates from using Bing for pay-per-click.
- Using the free data, SEO tools and Keyword tools given to you by the search engines.
- Why you should focus more on content than extensive SEO efforts.
- The link between Bing and social media, and how they exclusively show social results.
For complete shownotes and more, please head over to www.marketingspeak.com/duane
LINKS & RESOURCES MENTIONED
How to Make Money With Your Blog
Turn Clicks Into Customers
Bing
Yahoo
Search Engine Forums
The Online Marketing Guy
Bruce Clay Inc
Bing Webmaster Tools
Cortana
Affiliate Summit East
Duane on Twitter
STEP UP YOUR MARKETING GAME!
1) Use basic SEO, and then focus on user experience and quality content. The happiness of the customer will have a much bigger impact on your success.
2) Set up two or three team members on your Webmaster Tools administrator account. This is important as a safety procedure, so there was a malware flag, you'll both be pinged right away.
3) Reach out to Duane on Twitter @DuaneForrester. He responds quickly and can answer any questions that you have.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Shawn Collins has been an affiliate marketer since 1997, and is the co-founder of Affiliate Summit. He is an author, speaker, and the co-publisher and editor-in-chief of FeedFront Magazine. You can find Shawn on Twitter @AffiliateTip.
EPISODE
From the occasional email to immediate tracking and results, Affiliate Marketing has grown from a simple pay-per-click system to a limitless source of possibility and income. Shawn Collins explains how there is more to affiliate marketing than just reaching out to a partner or creating a profitable system - you have to make the sale interesting.
We Discuss:
- Adding information to your lead page or website that generates interest.
- Using social platforms to market your program.
- The tools and plugins that can automate your processes.
- Staying in compliance with your local state laws.
For complete shownotes and more, please head over to www.marketingspeak.com/shawncollins
LINKS & RESOURCES MENTIONED
Affiliate Summit
FeedFront Magazine
Amazon
Snapchat
Kickstarter
Performance Marketing Summit
Facebook Advertising
Google Adwords
For Me to Coupon
TripIt
OptinMonster
SumoMe
WPEngine
David Vogelpohl on Marketing Speak
Gravity Forms
Pretty Link
ThirstyAffiliates
Yoast SEO
Yoast SEO Video Plugin
Affiliate Summit on YouTube
Geno Prussakov
Stripe
Affiliate Summit East 2016
Tricia Meyer
Shawn on Twitter
Shawn on Facebook
Email Shawn
STEP UP YOUR MARKETING GAME!
1) Considering your target audience, come up with a few creative ideas on how to add value to your desired client base. What will draw them in and leave them wanting more?
2)For affiliate revenue, Research your local tax nexus and FTC guidelines to make sure that you are compliant with your state laws.
3) Attend Affiliate Summit East July 31st to August 2nd in New York City for three days of networking, learning, and fun.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Susan Lassiter-Lyons is a long-time real estate investor and internet marketer. She’s the founder of Investor Insights. She is the Amazon #1 best-selling author of Getting the Money: The Simple System for Getting Private Money for Your Real Estate Deals.
EPISODE
Susan is an expert in online marketing, and walks through the techniques that launched her brand and continued her success. Whether you are ready to jump into advertising, sales, or even running large events, the opportunities are ready to be discovered.
We Discuss:
- How to use A/B testing and adapting funnels to find what best converts.
- Using the right tools to make your business run smoothly.
- Creating a personal business, where clients get exactly what they want.
- Automating your business, and sending the right offers.
For complete shownotes and more, please head over to www.marketingspeak.com/susanlassiterlyons
LINKS & RESOURCES MENTIONED
The Investor Insights
Digital Marketer
InfusionSoft
OptimizePress
LeadPages
Zapier
STEP UP YOUR MARKETING GAME!
1) Adapt your sales and marketing funnels to make sure that you're staying fresh and continuing to try new things.
2) Start an email or sales letter with an opt-in that promises something, such as an e-book or tool that you can put together cheaply, but adds value.
3) When adding upsells to ascend clients through your product ladder, make the add ons something that they will need to get the most value out of their initial purchase.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
David Vogelpohl is the VP of Web Strategy at WP Engine, a premium-managed WordPress host that is designed for speed and reliability. He is an expert in hosting, online marketing, and WordPress and he’s been working in the online marketing space for 20 years. You can find David on Twitter @davidvmc.
EPISODE
While most people rely on a developer, David Vogelpohl believes that DIY website solutions provide everyone the opportunity to take on their website needs. From plugins, to finding a hosting solution package that can't be beat, many businesses and professionals are taking a hands on approach to website updates and advertising, and in turn, making more while paying out less.
We Discuss:
- The best plugins for SEO, website speed, generating revenue, and more.
- How to nurture your leads through email marketing, and close the sale.
- Website protection, correctly updating your plugins and backing up your site.
- The difference in the hosting options that are available, and why a dedicated host can benefit you.
For complete shownotes and more, please head over to www.marketingspeak.com/davidvogelpohl
LINKS & RESOURCES MENTIONED
WP Engine
WordPress
Yoast SEO
SEO Title Tag
Git
VaultPress
Sucuri Security
CloudFlare
Wordfence
Carolyn Shelby
OptinMonster
AdRotate
Optimizely
Visual Website Optimizer
Fullstory
Jared Spool on Marketing Speak
W3 Total Cache
WP Rocket
Akamai
MaxCDN
David on Twitter
STEP UP YOUR MARKETING GAME!
- Always A/B test new ideas. Just because you think something will work better doesn't always mean that is what our customers want, get the numbers before making the change.
- When considering CDN's, the best option is going to be different based on the location and volume of your client base. Research your options before choosing.
- To start your WP Engine service, use the special coupon code SS20, which gives you 20% off your first payment. If you get an annual plan, it's 12 months for the price of 8.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Chloe Spencer is a 21-year-old internet entrepreneur who started her first business at 14 years old. She monetized her page one rankings into cold hard cash at age 15. She is now working as an individual consultant for web development, SEO and social media, as well as a professional writer.
EPISODE
While most teenagers are earning minimum wage at the local pizza joint, Chloe Spencer was earning over $1000 per month in passive income after building and starting an SEO campaign on her Neopets fan website. Chloe is living proof that to start a business, all you need is drive and a willingness to learn. She is inspiring young entrepreneurs around the world to go after their dreams, and shares how she turned a passion into a profitable business.
We Discuss:
- Why you should focus on keywords to optimize your Google ranking.
- How to use social media, hashtags, and photos to create a fan base.
- Becoming a guest blogger and speaker to build authority.
- How to use viral content as a link building strategy.
For complete shownotes and more, please head over to www.marketingspeak.com/chloe
LINKS & RESOURCES MENTIONED
Google AdSense
Google AdWords Keyword Tool
The Huffington Post
BlogHer
ReelSEO
Buzzfeed
Fiverr
Upwork
99Designs
Neopets Fanatic
Quiz Fanatic
Pitchbox
Salesforce
Soovle
Snapchat
Sean Stephenson
Chloe Spencer
Chloe@ChloeSpencer.com
STEP UP YOUR MARKETING GAME!
- Brainstorm your website idea. What are you truly passionate about? Think about topics that naturally come up in conversation or that you spend a lot of time learning about.
- Search for conferences in your area that need people to speak on a panel, it's a great starting point to becoming a confident speaker.
- Funny, interesting, and weird information makes up most of the highly shared content on social media. Create a funny or weird Top 10 article or infographic, and share it!
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Travis Ketchum is the founder and CEO of Contest Domination, a tool that allows companies to create contests to grow email lists. Travis also does creative training and has helped over 20,000 business owners and marketers generate millions of qualified leads online.
EPISODE
While there is value in the old tried-and-true sales processes, Travis Ketchum and his team have come up with an exciting, and profitable, way to generate leads: Contests. While running a contest to build an email list seems simple, there are quite a few moving parts that need to be addressed, and Contest Domination handles all of those for you. Not only will you build a large list, but you will create a system that is bringing in interested leads who are ready to refer their friends and open their wallet.
We Discuss:
- Why a lead is different than a qualified lead.
- How to choose prizes based on your target audience.
- The steps to creating the perfect contest, and the tools that will help.
- Holding your contest legally-the rules you need to know.
For complete shownotes and more, please head over to www.marketingspeak.com/travisketchum
LINKS & RESOURCES MENTIONED
Contest Domination
The Contest Funnel Formula
Digital Marketer
LeadPages
ClickFunnels
OptimizePress
Facebook Ads
Nicholas Kusmich on Marketing Speak: Getting the Most Out of Facebook Advertising
Visual Website Optimizer
Optimizely
Quora: What legal issues come up when running a contest
Travis on Twitter
Contest Domination Facebook Group
STEP UP YOUR MARKETING GAME!
- Start with the most important part of your contest-choosing a prize that attracts your target audience. What would your ideal client want to win?
- If you have questions, join the Facebook group—Travis shares great tips, critiques and advice to customers.
- Try Contest Domination! You'll get a 7-day trial, and if you purchase a subscription within two weeks, you’ll lock in a 25% discount for life.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Darren Kavinoky is the co-creator and host of Deadly Sins, co-host of Did He Do It?, and criminal interventionist on Breaking Point. He is a certified interventionist, attorney and legal analyst who has appeared on countless other TV and radio shows. He is also the founder of 1.800.NoCuffs and is known as an award-winning criminal defense attorney. You can find Darren on Twitter at @DarrenKavinoky.
EPISODE
Building celebrity status through T.V. Shows allowed Darren Kavinoky to turn his one-man law practice into a multi-million dollar empire. When you become a well-known expert in your field, high profile clients come to you, allowing you to use your celebrity status as a marketing tool to expand your business. Darren gives us the tips on how to turn your business into a household name.
We Discuss:
- Using your expertise to become a T.V. Celebrity.
- How to find and pitch to booking producers.
- The process of the perfect pitch.
- Leveraging your celebrity to find high paying clients.
For complete shownotes and more, please head over to www.marketingspeak.com/aleyda
LINKS & RESOURCES MENTIONED
METal
Deadly Sins
Did He Do It?
Breaking Point
No Cuffs
Get Yourself Booked
Darren on Twitter
STEP UP YOUR MARKETING GAME!
- Create a speaker reel of yourself to send to booking producers. If you’ve never been on T.V., local television is a good starting point and is usually easier to get on.
- Decide what shows would be best for you to be on as a subject matter expert. Come up with three to five shows that make sense for your expertise.
- Go to GetYourselfBooked.com and get a free gift from Darren, plus information on how to get yourself booked.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Aleyda Solis is an international SEO expert. She’s a consultant, keynote speaker, and a founder of Orainti. With more than 8 years of experience, she has successfully developed SEO processes targeted to the US, Europe, Asia & Latin America.
EPISODE
If you have been considering expanding your business, reaching an international audience could be key. International SEO processes are an optimal way reach to your foreign target market, and Aleyda Solis shares how to reach this goal by targeting multiple countries and languages by learning how to rank internationally and grow your client base.
We Discuss:
- Creating optimized websites for each country.
- Working with international clients through a language barrier.
- The tools that you need to monitor and track your SEO efforts.
- Technical issues that may arise, and how to fix them.
For complete shownotes and more, please head over to www.marketingspeak.com/aleyda
LINKS & RESOURCES MENTIONED
Orainti
SEMrush
Search Metrics
Similar Web
SEOmonitor
SERPWoo
Voot
Video Amigo
Rank Ranger
OnPage
Pitchbox
URL Profiler
AccuRanker
Link Assistant
DeepCrawl
The Marketer’s Toolbox
All SEO Software
Huballin
DashThis
Aleyda Solis Twitter
Aleyda Solis
Aleyda SEO Tips
STEP UP YOUR MARKETING GAME!
1) Start tracking your SEO today, using the Google Search Console and SEMrush to accurately track your efforts.
2) Decide if you want to use ccTLD's. Do you want your French website to be hosted as a .fr, or do you want it as a sub-directory of your current domain?
3) Research trends, interests, culture and behavior of the countries that you are interested in marketing to, so you can effectively determine your content and SEO strategy.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Rich German is the co-founder of the Joint Venture Insiders Circle and the JVX Conference. He teaches people how to leverage the power of joint ventures, and his insider circle is the world’s largest community of JV-minded entrepreneurs. He is a best-selling author, a speaker, and a business and lifestyle coach.
EPISODE
Building your email list and client base is easier than you may have imagined, and the secret is Joint Venture partnerships. When you partner with other professionals, your network is unlimited. Today, Rich German takes us through the steps of creating and executing successful J.V. Partnerships, from creating your product, finding the perfect free offer and bonus add ons, and taking your new email lists on a valuable process that ends in the sale.
We Discuss:
- What a J.V., or Joint Venture, partner is, and why it benefits both parties.
- How to add value to your programs or products by offering bonuses.
- The different types of J.V. Partnerships–from emails to telesummits.
- The steps to a successful product launch.
For complete shownotes and more, please head over to www.marketingspeak.com/richgerman
LINKS & RESOURCES MENTIONED
Joint Venture Insiders Circle
JVX Conference
Platinum Partnerships
Internet Masterminds with Justin Livingston
Product Launch Formula
Rich German
Rich German on Facebook
STEP UP YOUR MARKETING GAME!
1) Create a free offer that your client base would be interested in, which will add value to your paid products or services.
2) Make sure the back-end of your business is running smoothly, with a team who can handle things like tech issues, customer service, etc.
3) Sign up for the J.V. Insider Circle to network with potential J.V. Partners, and save your spot at the live JVX event as a bonus.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Shaahin Cheyene is an award winning entrepreneur, writer and filmmaker. He is the CEO and Chairman of the brain nutrition start-up Accelerated Intelligence. He invented and branded the original Herbal Ecstacy as a teenager, and went on to develop over 200 other award-winning products. He produced a documentary about the Aztecs and also had a production company. You can find Shaahin on Twitter at @ShaahinCheyene.
EPISODE
The world of eCommerce is more popular than ever-and Amazon is at the top of the game. Shaahin Cheyene is an expert in Amazon marketing, and he shares the details on how to create a thriving business by selling on Amazon. From finding the right products, creating a brand, and generating reviews, we cover the crucial steps that will help you scale your business or create side income, without having to pack, ship, or provide customer service.
We Discuss:
- Getting started on Amazon and finding products to sell.
- How to get your Amazon customer's email addresses to add to your sales funnel.
- Generating honest reviews, without violating policy.
- The top conversion factor-it's not what you may expect.
For complete shownotes and more, please head over to www.marketingspeak.com/shaahincheyene
LINKS & RESOURCES MENTIONED
The Optimized Geek
Amazon
Fulfillment by Amazon
Accelerated Intelligence
Alibaba
HKTDC
Camel, Camel, Camel
Trust Review Networks
Amazing.com
Shaahin Cheyene
The Amazing Seller
Ryan's Freedom Fastlane
Shaahin's email
STEP UP YOUR MARKETING GAME!
1) Get started! Create an account on Amazon, and sell something-anything-to start learning the ropes.
2) Create a list of 3-5 products that you would want to sell long-term, and begin researching their value and reviews.
3) Sign up for Fulfillment by Amazon so you don't have to worry about anything related to the packaging and shipping.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Jared Spool is a guru on usability, and is the founder of User Interface Engineering (UIE). He’s the co-founder of Center Centre and author of the book, Web Site Usability: Designer’s Guide. He’s also co-authored Web Anatomy: Interaction Design Frameworks that Work. He is the conference chair and keynote speaker of the UI conference in the UX Immersion Conference. He’s been doing usability since 1978, and is considered the “godfather” in the field. He helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.
EPISODE
Analyzing your website’s metrics may give you some insight, but it's probably not giving you the whole picture, such as why customers are leaving your site, or why they are not checking out. Jared Spool dives into the world of personal interaction with customers, and tells us why we should be focusing more on the experience of visiting a website. If you go beyond numbers and into the minds of your clients, you will see your sales rise.
We discuss:
- Why customers get frustrated with their online shopping experience, and how to fix it.
- What metrics you should be focusing on.
- How to learn from the client experience, instead of relying on numbers.
- Measuring your progress in a personal way.
For complete shownotes and more, please head over to www.marketingspeak.com/jaredspool
LINKS & RESOURCES MENTIONED
User Interface Engineering (UIE)
Center Centre
Web Site Usability: Designers Guide
Web Anatomy: Interaction Design Frameworks that Work.
UX Immersion Conference
Gallup CE11
Gallup StrengthsFinder
StrengthsFinder 2.0
Google Analytics
Jared Live
Jared on LinkedIn
STEP UP YOUR MARKETING GAME!
1) Gather a group of qualified customers and use the coin trick to rate their satisfaction while they are using your website or service.
2) Consider marketing a lifetime activity and work on progressing the client experience throughout their whole journey, not just for the sale.
3) Use the survey from Gallup CE11 for more personal metrics.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Kris Jones is an entrepreneur, angel investor, best-selling author, accomplished public speaker and dedicated philanthropist. He founded Pepperjam in 1999, a full-service internet marketing agency and affiliate network that was sold for millions to eBay Enterprise ten years later. Since Pepperjam, Kris founded KBJ Capital, French Girls App, and LSEO.com. Kris is also the author of the best-selling book Search-Engine Optimization: Your Visual Blueprint to Effective Internet Marketing, which was originally published in 2008 and now includes 3 editions. He is also a contributer to Forbes, Inc., Fast Company, TechCrunch, Mashable, Business Insider, and Citi Bank Financial.
EPISODE
Affiliate marketing can be so much more than generating some extra income -there is a potential to make millions. In today's episode, Kris Jones takes us through the steps you can take to become a super affiliate, and shares the best strategies to make the big bucks. Discover how to get started in affiliate marketing, the best companies to partner with, and how to become an expert.
We discuss:
- How to become a thought leader by showing your expertise and confidence.
- The affiliate websites to use for the best returns.
- Why you should add paid traffic to your website.
- Passions into Profits, and why you’ll want to join in.
For complete shownotes and more, please head over to www.marketingspeak.com/krisjones
LINKS & RESOURCES MENTIONED
Passions into Profits
Pepperjam
KBJ Capital
French Girls App
LSEO
Commission Junction
LinkShare
Your Visual Blueprint to Effective Internet Marketing
Amazon Associates
eBay Partner Network
Ebates
RetailMeNot
FatWallet
Upromise
Pubcon
SEO by Wiley
The Art of SEO
SEO for Dummies by Bruce Clay
Affiliate Summit Marketing Conference
ClickZ Conference
Shop.org
Internet Retailer
IRCE Focus
STEP UP YOUR MARKETING GAME!
1) Check out the different affiliate websites and decide what the best options are for your goals-whether that’s hard cold cash or some form of points/rewards system.
2) Never stop learning about your field-pick up a book or sign up for a conference like Pubcon.
3) Grow your website’s traffic. Adding paid advertising to your organic traffic is a good tool because you will make more as you gain more visitors.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Clint Arthur is a successful entrepreneur and GKIC Info-Marketer of The Year. He is the author of Break Through Your Upper Limits on T.V., What They Teach You At The Wharton Business School, and Performance. Clint began to book himself on T.V., news, and talk shows in 2010, and by 2012 Clint broke into the #1 Nielsen market in America when he booked his 32nd appearance on NBC New York. In 2013, he reached the pinnacle of the industry, being interviewed by Brooke Shields and Willie Geist on The TODAY Show. He now works with clients who have booked themselves on more than 1,459 network T.V. appearances, and his client list includes authors, speakers, coaches, entrepreneurs, doctors, financial advisors, and thought leaders.
EPISODE
How can you achieve celebrity status if you’re not an actor, musician, or other type of entertainer? For Clint's clients, who include entrepreneurs, doctors, and lawyers, the key has been T.V. appearance. Becoming nationally recognized can take your career and income to whole other level. Clint knows the exact formula to start a successful T.V. career, and is sharing with us today the steps to stardom.
we discuss:
- The do's and don'ts of pitching to a producer.
- How to perfect your performance.
- The transformation that happens when you're on T.V.
- Standing out with the right training.
For complete shownotes and more, please head over to www.marketingspeak.com/clintarthur
LINKS & RESOURCES MENTIONED
Celebrity Launchpad
The Optimized Geek
Clintarthur.tv
Performance
Break Through Your Upper Limits on T.V.,
What They Teach You At The Wharton Business School
STEP UP YOUR MARKETING GAME!
1) Start with local T.V. spots as a spring-board to national T.V. The practice will help you feel more confident.
2) An outstanding performance comes from rehearsal, and putting yourself in real-life situations is the best way to rehearse under pressure.
3) Learn as much as you can for personal and professional growth-either by getting a mentor, coach, or signing up for Celebrity LaunchPad.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Jeni Hott, also known as ‘brilliant Jeni’, is a professional blogger at the top of her game. Jeni makes millions of dollars while only having to work once every three to four months, and traveling the world. Jeni is well known for her passive income blogging strategies. She has over 100 million visitors to her blog, has moved from Google AdSense to Affiliate marketing, and uses online forums as a way to encourage her fans to provide feedback on the engaging content they want to see. She loves to help others, and now enjoys teaching others how to design the lifestyle they dream of, using her genius techniques.
EPISODE
When you think about starting a blog, do you think it could lead to making millions of dollars per year? Well, it’s possible, and Jeni Hott is here to teach us how. She shares an important lesson-we're working too hard, and not automating enough of our lives. Jeni turned her blog into a profit center, quickly becoming a seven-figure blogger, able to take off several months and even years at a time without hurting her income. Turning your blog into a real marketing channel is a possibility, and Jeni is going to tell us how.
We discuss:
- How to connect with your fans through natural human needs.
- Forums vs. Blogging and how to use them to your advantage.
- How to manage reader content on your site.
- Living life exactly how you want-and automating the rest.
For complete shownotes and more, please head over to www.marketingspeak.com/jenihott
LINKS & RESOURCES MENTIONED
Busines Mastery 2
Platinum Partnership
Kevin Kelly 1,000 True Fans
Dr. John Demartini's Values Determination process
Unleash the Power Within
Moz
YouMoz
The Life-Changing Magic of Tidying Up
The Web Master
Infusionsoft
Google AdSense
The Optimized Geek
Blog Brilliant.com
STEP UP YOUR MARKETING GAME!
- Head over to blogbrilliant.com later this year to find Jeni's course that will either be given away for free or all proceeds go to charity.
- Decide what you want for your life and build your business around that. How often do you want to work?
- Build a marketing plan around the six human needs-how can you meet at least three of them each week?
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
John Lee Dumas is the founder and host of Entrepreneur on Fire. With no background in working online, he launched a super succesful podcast show by interviewing entrepreneurs seven days per week and putting out content that is motivating the world. Entrepreneur on Fire is now a top ranked podcast, getting over a million downloads a month. On top of his seven-day-per-week show, John also runs Podcasters Paradise, the largest podcasting community on the internet, and is currently launching The Freedom Journal-helping his fans gain success with effective goal setting (and crushing). He also offers a free 15 day course on how to start or take your podcast to the next level at Free Podcast Course.
EPISODE
How do you turn a free podcast into a money-making machine? Today we dig deeper into monetizing our podcast with John Lee Dumas, founder and host of Entrepreneur on Fire. John turned his free podcast into machine generating a quarter of a million dollars per month, and he did it using three important components that he is going to share with us today. With a serious drive for helping his fan base find the success that they crave, he has been able to build his empire using simple steps, plus a lot of passion and drive.
We discuss:
• The importance of relationships.
• Turning your podcast into a profit-center, opposed to a cost-center.
• Identifying the areas where your fanbase is struggling, and how to help them.
• Setting and accomplishing goals.
For complete shownotes and more, please head over to www.marketingspeak.com/johnleedumas
LINKS & RESOURCES MENTIONED
Entrepreneur on Fire
Fire Nation
Podcasters Paradise
Free Podcast Course
Content Marketing World
Born to Influence
Interview Connections
TEDx
YouTube
Webinar on Fire
Kickstarter
The Freedom Journal
Caleb Wojcik
ShipWire
Podcast Websites
STEP UP YOUR MARKETING GAME!
- Share your message with an audience. Search for conferences in your industry-first attend them to get to know speakers, and then sign up to speak yourself. If you have to travel-do it.
- Begin building relationships by reaching out to people and planting the seed. Even if they say no to being a guest on your podcast, they may say yes later, or know someone else who is a good fit at that time.
- Speak up for yourself. Getting your name and your podcast out there is important, don't be afraid to ask your guests to promote, and be clear about when and how.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Andre Chaperon is an email marketing expert who has been in the business for over ten years. He is the creator of Autoresponder Madness, helps people problem-solve and validate marketing messages with Tiny Little Business-which was done in partnership with Steve Gray, and is now stepping into the world of story-based marketing with his newest brand, Storyfluence. You can find Andre on Twitter @andrechaperon.
EPISODE
Andre Chaperon joins us today to discuss why leading with the client's needs and interests helps us create the business and life that we desire. Using Andre's top tips for email marketing, you can create relevant content for your client base, no matter what their interests are. We discuss:
- Persuading potential clients with offers that they actually want to learn more about.
- How to set up and automate your emails.
- The best systems to put in place for automation.
- How to ensure that your emails get sent to the primary inbox.
For complete shownotes and more, please head over to www.marketingspeak.com/andrechaperon
LINKS & RESOURCES MENTIONED
Autoresponder Madness
Tiny Little Business
Storyfluence
ActiveCampaign
Click Bank
InfusionSoft
Zapier
Andre Chaperon
STEP UP YOUR MARKETING GAME!
1) Set up your systems. Check out websites like ActiveCampaign and InfusionSoft to decide which option is best for your business needs, and start setting up relevant client tags.
2) Add a note for your leads and clients to add you to their “watch list”, and ask a question or create content that allows for engagement so they are responding to you.
3) Decide what your clients may want to learn more about. Create a list of 5 ways that your leads could want to move off in a different direction, and then create offers around those actions-allowing them to receive only information that they want to see.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s fourth book Content Inc. was just released. His third book, Epic Content Marketingwas named one of “Five Must Read Business Books of 2013” by Fortune Magazine. You can find Joe on Twitter @JoePulizzi.
EPISODE
Content marketing is about giving value first and thinking about money second, and Joe is a true practitioner of the methodology (and he does remarkably well with it). There are plenty of companies who are creating content simply for the sake of putting stuff out there, but aren't actually creating anything of value, nor forming relationships with customers. Instead of spreading yourself thin, you’ve got to stick to one platform and grow your base and expand from there. There’s a way to give value that earns, and a way that doesn't, and that's what Joe is an expert on.
We discuss awesome tips on:
• Why Joe knows what content he is going to repurpose 12 months beforehand
• How to find the topic that you are passionate about that also has a valuable niche
• The six-step method to monetizing your earned media
• The real guide to what makes a viral hit
For complete shownotes and more, please head over to www.marketingspeak.com/joepulizzi
LINKS & RESOURCES MENTIONED
Contentmarketinginstitute.com
contentmarketingworld.com
Content, Inc.
Epic Content Marketing
Chief Content Officer
The Long Tail
The Dip
On Writing
Don Schultz
Ann Reardon
The Furrow Magazine
Smosh
Entrepreneur on Fire
CopyBlogger
Moz
STEP UP YOUR MARKETING GAME!
-
Before you make goals for your external communication, look at your internal communication. How do your employees feel about your company and its goals and ideals?
-
Start a plan about how you can repurpose content in the future-how do you want the story to transition? What are other potential ways that people might enjoy consuming your content?
-
Find your sweet spot. What do you know a lot about that you love?
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Teddy Garcia is the founder and CEO of informarketingsystem.com, and is considered the go-to for email marketing automation
EPISODE
Teddy Garcia has always been an entrepreneur, starting by buying a bike shop to taking the online marketing world by storm. While many business owners are spending hours on follow-ups and emails, Teddy has perfected automation and sales funnels for information marketing-allowing himself, and many others, the freedom of knowing that your business is auto-running smoothly and effectively.
These must-know tips are essential for every online business owner, whether you are thinking about starting or have been in business for years. Learn how to save yourself time so you can focus on doing more of the things you love, while keeping your leads on the hook-we will cover all of these must-know topics:
-what a CRM is, and how you can best utilize it's features
-how to automate emails based on recipient action
-why specific action-triggered emails convert more customers than monthly newsletters
-how to create urgency and scarcity in your offers
For complete shownotes and more, please head over to www.marketingspeak.com/teddygarcia
LINKS & RESOURCES MENTIONED
Infomarketing System
Automation Super Summit
InfusionSoft
Ontraport
Active Campaign
1 Shopping Cart
The FREEDOM Formula (un-released)
Joe Polish’s 25K Mastermind
PlusThis
Fuzed App
Zapier
STEP UP YOUR MARKETING GAME!
1) Decide what you want to offer. Would your target audience like to have a free eBook, a webinar, or a live event? What would add value and capture interest?
2) You may want to try creating a survey and sending it out to your list to gauge what they are interested in.
3) Create a follow-up plan that keeps your clients on the hook. Create intriguing emails that introduce the offer, but also remember to include the different steps they may take. Create a follow-up if they register, follow-up if they don't register, etc.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Laura Mansfield is a visionary who works to develop the vision and culture of large and small brands and companies. She is currently associated with Taproot Ventures.
EPISODE
Laura Mansfield found her success as an entrepreneur after she found that her own podcast show, called Parenting and Pugs, had something that plenty of company podcasts lacked: a substantial listener base. She saw an opportunity to not only continue podcasting, which she loved doing, but help others achieve the same success creating great content as she did. That's how she began a high-end audio storytelling consultant group that does more than distribute podcasting content. Laura is leaps and bounds above what the other guys are doing because she understands that you can't treat podcasting like "spray and pray" content.
Many podcasts remain locked in an infantile state of development, and podcasters get frustrated when listens don't happen. Fortunately, Laura was quick to share some of her wisdom, and I was able to glean some must-hear tips about podcast mastery, such as:
• the 2 main types of unsuccessful podcasts
• how podcasting should fit into your larger content strategy
• how to not sound terrible
• how to do a remote interview with a speaker across the country
For complete shownotes and more, please head over to www.marketingspeak.com/lauramansfield
LINKS & RESOURCES MENTIONED
Transom
Soundcloud
Libsyn
STEP UP YOUR MARKETING GAME!
-
Define your company's idea of podcasting success. Is it to supplement the launch of a brand, to promote awareness of a personal brand or company brand? This choice changes what metrics matter to you.
-
Plan out content that appeals to your desired audience and that fits into your brand's promise.
-
Quality audio is so important - the right equipment is an essential investment if you're serious about making podcast content. Transom.org is a great place to look for great audio equipment that fits the specific use you need it for.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Nicholas Kusmich is a Facebook Ad consultant with the “highest ROI in the Facebook Advertising space”.
EPISODE
Nick Kusmich became an expert at Facebook Ads by accident. He's done tons of A/B testing, found out the best tips and tricks for using the service, and is now getting amazing results for major brands. In this episode Nick discusses some killer Facebook Ads secrets, why the platform is such a huge opportunity for brands to get more specific with their targeting than ever before, and what kind of investment they should be making when it comes to testing. Even if you aren't looking to do Facebook marketing right now, there are some things you should be doing on Facebook and on your site that will give you valuable insight into your demographics and their motivations. Some of the hot topics we delve into:
• "he who pixels the most sites wins"
• the 4 types of Facebook audiences
• how to find where your demographic "is hanging out"
• the one Facebook tool that allows you to gather information about your ideal demographic for free
• how to work off of your competitors' fan bases instead of spending time developing your own.
For complete shownotes and more, please head over to www.marketingspeak.com/nickkusmich
LINKS & RESOURCES MENTIONED
nicholaskusmich.com
STEP UP YOUR MARKETING GAME!
- Start thinking about the context of your Facebook strategy - what do you want to see when you are on Facebook? What do you hate seeing?
- Start A/B testing with your Facebook ads. Is there a certain call to action that works better? How about image or color?
- Create some great content that you are proud to share via Facebook
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Jay Abraham is the world's preeminent business growth expert. He is a mammoth force in original thinking and a legend in entrepreneurship circles. He is a business executive, conference speaker, and author who is known for his work in developing strategies for direct-response marketing.
EPISODE
Jay Abraham is a marketing legend in need of little introduction but deserving the best of introductions. He's the $9.4 Billion dollar man, and for good reason. Jay knows how to give great value, and people recognize that value. I'm so excited that we can have him on today. He's been a mentor to the world’s greatest, and brings massive value and insight to hundreds of companies yearly. He brings so much to the table in this episode - here's just a sampling of the things we get into:
• how to become the absolute preeminent expert in your field
• how Jay sold his latest book for $1000 each
• why your business should be built like the Parthenon
• The 3 reasons you lose a client, and how to get them back
• why Jay is worth $25,000 for a 90 minute consultation - trust me, it's worth it
For complete shownotes and more, please head over to www.marketingspeak.com/jayabraham
LINKS & RESOURCES MENTIONED
abraham.com
Power Parthenon Concept
3 Ways to Grow a Business
STEP UP YOUR MARKETING GAME!
-
Try out a pay-for-performance model with your clients, or even with your own contractors - that way you are on the same side.
-
If you want to be preeminent in your field, start investing in your client even before they invest in you - find out how you can bring them the utmost value.
-
Never sell the client more or less, or less quality, than is absolutely the best for them.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
James Schramko is the founder of Superfastbusiness.com, host of the Super Fast Business podcast, and co-host of three other podcast shows, including Think Act Get, Sales Marketing Profit, and Freedom Ocean. He lives in Sydney, Australia.
EPISODE
James Schramko is a man with high standards, who delivers only the highest quality content to his followers, and that's a big reason he is such a substantial name in online marketing. He's takes the time to regularly check in on what is going on with his business, and finding what is working and what is not. Today, he drops some amazing tips for our listeners that work off of his no-nonsense approach. Let's get into some of what we speak about:
• why James doesn't like social media
• how to cut the things that aren't worth your time
• being genuine to your customers
• developing and managing a multinational remote team
For complete shownotes and more, please head over to www.marketingspeak.com/james
LINKS & RESOURCES MENTIONED
SuperFastbusiness.com
Super Fast Business with James Schramko
Think Act Get with Ezra Firestone
Sales Marketing Profit with Taki Moore
Freedom Ocean
STEP UP YOUR MARKETING GAME!
- Find the real pain point of your target audience and know how to speak to that pain point.
- Focus on creating content that will create an audience that sticks.
- Got an unsubscriber to your podcast or service? Put them into an email campaign that works to drive them back in.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Jon Shugart is an entrepreneur at heart, computer programmer by trade. He is the CEO of Keyword Rockstar and Bannercloud.
EPISODE
Jon Shugart is a webinar master and CEO of Bannercloud - a ad design marketplace for super quick and effective a/b testing of your ads. He gives us some insider insight into building a valuable info product for your niche, and finding out how to best reach them. We discuss:
- • what you should be aiming for with your webinar show up rate
- • the formula to a webinar that converts like crazy
- • how to develop relationships with big list builders
- • how to segment and profit on your retargeted list
For complete shownotes and more, please head over to www.marketingspeak.com/jonshugart
LINKS & RESOURCES MENTIONED
Bannercloud
Voluum
Prosper202
CVPlab
AdsBridge
STEP UP YOUR MARKETING GAME!
-
- Try out Voluum, Prosper202, or CVPLab for some great insights into which ads work best for your audience.
-
- Segment out your list to separate the buyers from the prospective buyers
-
- Check out Bannercloud for a great marketplace to find ads and quickly set them up and test them
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Paul is responsible for overseeing the marketing of Vision College nationwide. Paul’s background is in sales and marketing for FMCG companies and professional service firms, as well as spending a decade as CEO of a regional tourism organisation. In this role he won two national marketing awards.
EPISODE
Paul Watkins doesn't just work in marketing, he's become a thought leader in developing strategies to interact with customer motivation and developing personal brand. He knows that every marketer is not just marketing a product, they are marketing a lifestyle and a way of being. Marketers often get a lot of flack, and often because many don't understand how creating a brand works, and how difficult it is. Paul gives tons of insight into creating a cohesive image for your brand, and yourself as a career-minded individual. Here are a few awesome topics we delve into:
- how to get the number of hits you usually get in a week in 1 morning
- why your product doesn't need to be that remarkable
- the best speaking groups for up-and-coming professional speakers and thought leaders
- how to construct a DIY focus group for $200 or less
For complete shownotes and more, please head over to www.marketingspeak.com/paulwatkins
LINKS & RESOURCES MENTIONED
Let's All Blame the Marketing Director
Don't Make Me Think by Steve Krug
How to Be a Big Fish by Paul Watkins
Toastmasters
National Speakers Association
Permission Marketing
STEP UP YOUR MARKETING GAME!
- Start a dialogue with your customer on their pain point. What is the thing that is truly giving them pain right now? How can you best improve it for them?
- Stop focusing on the product, and start focusing on what the customer truly wants.
- Create a cheap focus group! Get 5 - 10 people in a room, pay them $30-50 for a few hours time.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Taki Moore is regarded by many as the world’s #1 business & executive coach lead generation expert.He is the CEO and founder of Coach Marketing Machine.
EPISODE
Taki Moore achieves his success by creating success for others, and he does this by helping coaches start up or reboot their coaching careers. His techniques mostly involve building a list of opt-ins directly from Facebook Ads, and he is a firm believer in testing, testing, testing, and then being able to drop the funnels that aren't working for you, even if they were a big investment on the front end. He’s also a big advocate of making that investment for pushing out great content. In this episode, Taki explains how his plan is killer for your coaching business, as well as some amazing tips on:
- what type of ads are driving the most conversion? Sidebar? Newsfeed? Retargeting?
- how to improve webinar show-up rates
- getting seats filled at a live event
- look-a-like audiences
- how to get the most out of the LeadPages experience
For complete shownotes and more, please head over to www.marketingspeak.com/takimoore
LINKS & RESOURCES MENTIONED
Leadpages
Improvely
Coach Marketing Machine
STEP UP YOUR MARKETING GAME!
- Create a great lead magnet with a "quick win" ideology, like a whitepaper or a checklist
- Test a few different content options. Would video best serve your audience or a document?
- Figure out your goals for your Facebook Ads sales funnel.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
At the age of 15, Zac Johnson began making money online designing web site banners for $1 each. A self taught entrepreneur, Zac’s been making money online for nearly 20 years and has been involved in nearly every facet of affiliate and online marketing.
EPISODE
Zac Johnson was practically born a businessman. By high school, he was already racking up millions in the early days of the Internet. As the market and web has continued to change, Zac understands that what may have worked for him then doesn't work anymore, and he's established himself as a man who is constantly at the cusp of discovering new methodologies. And, Zach happily shares his knowledge of how he's become one of the biggest affiliate superstars in the game, while simultaneously sculpting his own very popular brand. We discuss:
- why the majority of affiliates don't make money, and some make millions
- how to easily split test your landing pages
- how to set up a webinar that people actually will want to attend
- how to start an incredibly popular podcast
- Shiny Objects Syndrome - and how to avoid it
For complete shownotes and more, please head over to www.marketingspeak.com/zacjohnson
LINKS & RESOURCES MENTIONED
ZacJohnson.com
Entrepreneur on fire
LeadPages
Thrive Themes
AdsBridge
Wishlist Member
MemberMouse
Memberium
OptInMonster
PopUp Domination
STEP UP YOUR MARKETING GAME!
-
Take the steps to become an expert in your niche - guest blog, interview industry players, attend conferences.
-
Try animations instead of a talking head video to attract and keep your audience's attention via video.
-
Build a list, and then target those people on FB Ads.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama.
EPISODE
Neil Patel is an entrepreneur who knows how to get results. He's started several multimillion dollar businesses, and is at the top of his game at creating conversion funnels that run themselves. Entrepreneurs often talk about the dream of making money while we sleep. Well, Neil has got it down to a science, literally. He A/B tests everything, and only implements the practices that he finds work the best. He reveals a few of those valuable insights today on Marketing Speak. Here is some of the amazing knowledge he drops:
- the one thing that can boost your conversion rates by 20%
- the best length for a blog post to get the most shares
- why adding more steps to an opt-in boosts conversion rates
For complete shownotes and more, please head over to www.marketingspeak.com/neilpatel
LINKS & RESOURCES MENTIONED
QuickSprout
NeilPatel.com
Crazy Egg
Hello Bar
KissMetrics
GET OPTIMIZED!
- Build a funnel that allows you to develop a relationship with the viewer.
- Stop sending out emails to people in your list that aren't opening them.
- Keep your email paragraphs short and conversational.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter
Lloyd Irvin Martial Arts Academy Founder is also a World Class Martial Artist, Coach and Marketer.
EPISODE
Lloyd Irvin is a martial arts master turned online marketing sensation that brings the same technical skill and strategic mindset that he does as a Sambo national champion as he does creating these beautiful, intricate marketing funnels. We sat down to talk not only how that sort of transition from fighter to salesman happens, but how he found massive success with both of them.
Lloyd gives no less than a wealth of great funnel ideas and ways to implement campaigns that convert. If you're struggling with your own email campaign, this is a can't miss. We get to the bare bones of what makes an advanced listbuilder and funnel builder different from a beginner. This is the kind of glimpse into a funnel that is rarely given away for free. Among the high-value topics we discuss:
- • how he turned a goal to make $100,000 in the first year into a launch that made $180,000 on the first day
- • what does a solid conversion rate look like?
- • how to create hybrid webinars of both automated and live material
- • the ways to segment your list that will convert like crazy
For complete shownotes and more, please head over to www.marketingspeak.com/lloydirvin
LINKS & RESOURCES MENTIONED
Infusionsoft
ActiveCampaign
OntraPort
Stealth Seminar
SurveyMonkey
Think and Grow Rich
GET OPTIMIZED!
- Get started on a list.
- Come up with an offer that your list can't resist.
- Try connecting with cold traffic.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter