Marketing Insights: Recent Episodes
McGraw Hill
Welcome to the Marketing Insights Podcast Series. Each brief, marketing expert-hosted podcast will provide you with insights and considerations on relevant, practical and high interest topics in marketing. Intended to bring marketing concepts to life in an engaging way for faculty AND students! Take a listen and be sure to subscribe. New topics posted monthly.
The marketing tactics have changed. Human behavior hasn't.
Join me for an insightful conversation with Rick Rivero, Vice President of Sales and Marketing, as we explore what today's marketers are getting right, what they're getting wrong, and the strategies that continue to drive results regardless of changing trends.
From Chicago media giants to agency leadership, Rick has witnessed the evolution of marketing firsthand—and he's sharing lessons every communicator, entrepreneur, and brand builder should hear.
Ready to find out? Listen in below.
Marketing Insights host and Demarquis McIntyre, Pr & Earned Media Strategist at CapitalOne, explore how communications strategy operates when trust is the product. Blending industry insight with personal perspective, they discuss credibility, crisis management, earned media, and the growth needed to develop a strong professional voice.
In this episode of the Marketing Insights Podcast, host Shanita Baraka Akintonde is joined by Kevin Davis, Senior Director of Marketing and Brand Strategy at Erie Family Health Center, for a conversation on how reading, storytelling, and long-form thinking inform effective marketing and business strategy.
Kevin shares how books influence his approach to branding in trust-driven environments, while Shanita connects those insights to her book, The Front Porch Leader: Great Grand’s Recipe for Success, exploring storytelling as a strategic tool for building credibility, connection, and impact.
A thoughtful exchange for marketers, brand leaders, and business professionals who believe strategy works best when it’s informed, human, and intentional.
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Loyalty isn’t built through points alone—it’s built through respect and relationships.
In this episode of Marketing Insights, host Shanita Baraka Akintonde explores how global cultures—particularly in hospitality—approach business as a human experience rather than a transactional one. Drawing on personal travel experiences across Mexico and the Caribbean, Shanita explores how authentic hospitality and community-centered vibes create value —and how brands can move beyond programs and promotions to build loyalty that lasts.
BrandLoyalty #GlobalMarketing #PurposeDrivenBrands #CustomerExperience #MarketingInsights #ShanitaSpeaks
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Welcome to another special edition of Marketing Insights. This episode comes just before the Thanksgiving holiday. Host Shanita B. Akintonde is joined by special guest and B2B expert, Liz Brohan. For just over 30 minutes, the two share B2B business strategies and storytelling snippets underneath tenets from the AI era. Grab your turkey, stuffing, veggie casserole, and lean in for some rich marketing "ear gravy."
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In this episode of Marketing Insights with Shanita Baraka Akintonde, we look into Advertising Ecosystems to explore what really fuels today’s advertising industry — people, purpose, process, and perspective.
Her guest, Sean Brewster, Global Business Lead, Omnicom Production, is a seasoned advertising professional with over two decades of experience guiding some of the world’s most recognized brands. From Bayer and Bud Light to SC Johnson and Quaker, Sean has led integrated campaigns across media, PR, social, experiential, and e-commerce, first at BBDO and now as part of Omnicom Production.
Together, Shanita and Sean unpack the ever-evolving advertising ecosystem — how brands are building content systems that deliver at scale without losing soul — and what it takes to balance that professional intensity with real-life priorities like faith, family, and growth.
Get ready for an inspiring, behind-the-scenes look at how leaders like Sean bring both strategy and humanity to the fast-paced world of modern marketing.
#AdEcosystem #MarketingInsightsPodcast #AdvertisingLeadership #MarketingStrategy #BrandStorytelling #OmnicomProduction #BBDO #ShanitaSpeaksLLC #GlobalMarketing #AdIndustryTrends
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In today’s fast-paced, digital-first world, consumers are no longer tied to a single shopping channel. They might browse on their smartphone, research on their laptop, and make a final purchase in a physical store — or vice versa. This fluid journey between online and offline touchpoints creates both opportunities and challenges for brands. The solution? Omnichannel marketing.
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In this episode of Marketing Insights host and career coach Professor Shanita Baraka Akintonde sits down with two powerhouse voices in the field of crisis communication—Quentin Langley, author, professor, and internationally recognized expert in crisis PR, and Kimberly Willis Green, a seasoned communications strategist and writer specializing in crisis response. Together, they unpack the playbook brands must follow when faced with high-stakes moments that could make—or break—their reputation.
From corporate scandals to social media firestorms, Quentin and Kimberly share real-world lessons on how brands can turn adversity into opportunity. With decades of combined expertise, they reveal why some companies emerge stronger from crises while others never recover. This powerful conversation is essential listening for leaders, marketers, and communicators navigating today’s unpredictable landscape.
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Class is officially back in session! In this episode of Marketing Insights, host and career coach Shanita Baraka Akintonde sits down with two powerhouse Gen Z voices—Desmond Walker and Alyssa Gail Martin—to decode what brands must learn if they want to connect with the next generation of consumers.
Desmond, a sharp creative strategist with a pulse on cultural shifts, and Alyssa, a dynamic communicator and thought leader for her generation, break down how Gen Z is remixing the rules of marketing. From authentic storytelling to TikTok trends and brand loyalty (or the lack thereof), this conversation is loaded with lessons every marketer needs to hear.
What you’ll learn in this episode:
- Why authenticity isn’t a buzzword for Gen Z—it’s the baseline.
- How social media has reshaped the branding process
- What brands keep getting wrong when trying to market to younger audiences.
- Fresh strategies for engaging Gen Z in “sticky” ways.
GenZ #NextGenMarketing #GenZVoices #GenZMarketing #FutureOfMarketing #YouthCulture #MarketingTrends #BrandSchool MarketingInsights #BrandStrategy #DigitalMarketing #MarketingTips #BrandBuilding #MarketingStrategy #Marketing101 #ContentMarketing #AdvertisingLife #ShanitaSpeaksLLC
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Marketing campaigns often tap into human emotions to influence decision-making. Two of the most powerful emotions marketers leverage are fear and hope. Fear-based marketing warns consumers about risks and negative consequences, while hope-based marketing inspires them with possibilities and positive outcomes. Both strategies can be effective, but the key is knowing when, where, and how to use them.
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This “Executive Perspective on Careers in Marketing” interview features Julie Wolfe, Director of Global Revenue Enablement at Glassdoor. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt, President of Cameron University, visits with Julie to discuss marketing plans, data-driven decision-making, and personal branding. Tune in for insights and career advice that will undoubtedly inspire your creative and marketing strategy skills!'
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In this episode of Marketing Insights, entitled, “Catch Me if You Can,” we’re flipping the script on career conversations with a special guest who knows exactly what it takes to help professionals—whether you’re just starting out, scaling up, or somewhere in between—land the opportunity of their dreams.
Joining host Shanita Akintonde at the mic is Missy Stella, powerhouse Senior Recruiter at LaSalle Network, who shares real talk on how to position yourself as the catch in today’s competitive job market.
Together, they cover the moves that matter—from resume glow-ups and personal branding power plays to industry intel every ad exec should know. Whether you're a rising star or a seasoned strategist looking for your next big break, this episode will help you sharpen your edge and chart your course.
Get ready to learn how to catch—and keep—the career you've been chasing. #CareerAdvice #CareerStrategies #CareerCoaching #PersonalBranding #MarketingInsights #LaSalleNetwork #ShanitaSpeaksLLC
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This “Executive Perspective on Careers in Marketing” interview features Jaime Gaudet, Market Director at Aflac. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Jaime to discuss segmentation strategy in the insurance industry and the impact of AI and technology advances on AFLAC. Tune in for insights and career advice that will certainly inspire your creative and marketing strategy skills!
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In this podcast, Professor Shanita Akintonde discusses how some of the world's biggest brands, including some she's worked for, handle crisis situations. This is a don't-want-to-miss episode for those looking for time-tested tips.
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This Super Bowl wasn’t just about football—it was about data-driven storytelling, audience connection, and making the most of every impression. Join Marketing Maven Shanita Akintonde on her podcasting playing field as she shares seven "Touchdown Tips for Marketers!"
SuperBowl2025 #MGH #MarketingInsights #ShanitaSpeaksLLC
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This podcast provides insights from Marketing Insights podcast host Career Coach Shanita Akintonde and two guests: Jennifer Halperin, Internship and Career Advisor, Columbia College Chicago, and Gregg Orloff, Founder and Executive Search Consultant, Roberts & Ryan. The group discusses long-term industry trends and practical advice for finding your pathway to a career.
JobSearch #MarketingJobs #Careers #MarketingInsights #CareerCoaching #ShanitaSpeaksLLC
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This “Executive Perspective on Careers in Marketing” interview features Bryan Bedford, Global Industry Director for Retail, Hospitality, Sports, Media, and Entertainment at Cisco. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits Bryan about the integration of sales and marketing, the opportunities in the shifting tech landscape, and advice for current marketing students. Tune in for insights that will inspire your creative and marketing strategy skills!
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As we step into this new year, join Marketing Maven Shanita Akintonde as she shares the playbook used by top brands—they don’t just sell products—they help people become the best versions of themselves. Just as she does in every Marketing Insights episode.
#podcast #MarketingInsights #MGH #MarketingTips #Brands #Branding #Nike #Starbucks #Lego #Peloton #Headspace #ShanitaSpeaksLLC
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This “Executive Perspective on Careers in Marketing” interview features Strategy Zoo Founder and CEO, Morgan McKell. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits Morgan about marketing algorithms and the impact on business growth strategy efforts in the rapidly changing world of marketing. Tune in for insights that will undoubtedly inspire your entrepreneurship and creative thinking!
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Join Marketing Expert and Career Coach Shanita Akintonde for Part 1 on getting hired in a Hybrid world. This Marketing Insights edition marks her 50th episode and counting, and Professor Akintonde is clearly in a celebratory mood as she shares her time-tested career strategies. #GetingHired #CareerAdvice #CareerTips #ShanitaSpeaksLLC #McGrawHill
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Join Marketing Expert and Silver Spender herself, Marketing Insights host Shanita Akintonde, as she shares insights on reaching the 50+ audience. She is joined on this journey by Senior Sally, herself a veteran Silver Shopper. This isn't about age; it's about understanding a stage of life filled with freedom, wisdom, and spending POWER!
SilverShoppers #Silver Spenders #Marketing Insights #TargetMarkets #ShanitaSpeaksLLC
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After listening to this episode, you’ll walk away with 10 Beetlejuice Branding lessons for building an unforgettable brand, complete with real-world examples.
Marketing expert and Marketing Insights host Shanita Akintonde will share tips on how to move your brand from obscurity to one that is instantly recognizable, ways to reinforce your message with consistency, and ideas for keeping competitors on edge. It's a don't-want-to-miss episode just in time for you to *Fall Forward!
Beetlejuice #Beetlejuicebrands #McGrawHill #Marketinginsights #Podcast #ShanitaSpeaksLLC*Podcast Transcript
I know we usually jump straight into marketing tips and insights, but this episode has a bit of a twist. We're talking about something near and dear to all of us in the marketing world—brands and their connection to politics. And with the 2024 Presidential Election right around the corner, it’s the perfect time for host @Professor Shanita Akintonde to unpack this!
BipasrtisanBrands #MarketingInsights #MarketingTips #PoliticalAdvertising #ShanitaSpeaksLLC
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Fly, Fly away!! There’s not a more pleasant way to get away! At least for SOME people. Just ask your favorite Podcast Professor, Shanita Akintonde. This marketing consultant and entrepreneur has a suitcase full of brands that support her travels around the world. 🌎 So grab a boarding pass and find your seat aboard to learn all about them aboard this special edition of Marketing Insights, Airborne Brands. #FlyingHigh #Airborne #CatchingFlightsNotFeelings #AirborneBrands #McGrawHill
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
Mardi Gras is a festive occasion rooted in culture, community, and good Creole food. In this special edition of her Marketing Insights podcast series, Marketing Maven Shanita Akintonde invites listeners to grab some beads, bite some beignets, and listen in as she shares innovative ideas from this New Orleans tradition. #MardiGras #MGH #Marketing #McGrawHill
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
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Join @Professor Shanita Akintonde as she explores the lands of Bad, bad (as in very good) brands. The baddest brands in the whole Marketing land (scape). Be sure to Post, Share and Like! #ShanitaSpeaks #BadBrands #EmbraceChange #McGrawHill #MarketingInsights. #Nintendo #Nokia #Patagonia
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
Get ready to kick down the podcasting door in 2024! It’s your Marketing insights host Professor Shanita Akintonde with another insightful gem. Her January 2024 marketing jamboree is entitled Signed, Sealed, Delivered brands and it’s yours! #ShanitaSpeaks #MarketingInsights #McGrawHill #Brands #Branding
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
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Join Marketing Maven Shanita Akintonde as she gives you a ‘peek underneath‘ brands that delve into the undergarment industry. She calls them “Bottoms Up brands.” Throw your hands up and don’t miss another great listen! #CalvinKlein #Hanes #VictoriaSecret #ShanitaSpeaks #BottomsUpBrands Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
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Join Marketing Maven Shanita Akintonde as she shares insights about products, goods and services are “Top Dog” amongst the “doggylicious” options out there. So, let’s wag our tails, bark with excitement, and explore the world of pawsome products that are tailor-made for furry pals. After all, every dog deserve the best, and these brands are here to make dog owners’ lives even more wag-tastic! Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
Attention, fabulous feline fanatics! Whether you're a dedicated cat mom, dad, or an all-around cat whisperer, you simply can't miss this chance to join marketing maven Shanita Akintonde on her meowgical journey of sharing top-notch brands that will make your fur baby's heart flutter. Take 10 minutes to learn five ways to spoil your purrfect companion. From grooming goodies to toys that make their tails twitch with delight, this podcast, Cool Cat Brands: How To Get Those Frisky Felines to Look and Behave Their Best, has all the feline essentials covered! 😸🎁 It's time to whisker away and explore the world of cat care with these pawsitively amazing brands. 🐾💖 #CoolCatBrands #FancyFelineFaves #CatCareGalore #PurrfectionPampering #HappyHealthyKitties #McGrawHill #MarketingInsights #ShanitaSpeaksLLC
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
As the Chief Marketing Officer for the Zelle brand, Melissa leads their marketing and communications strategy, execution, and results and manages a world-class marketing organization responsible for functions including brand strategy, B2B marketing, internal and external communications, digital operations, and integrated consumer-facing campaigns. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Melissa about her career, the rapidly changing world of marketing and the advice she has for current students.
Mentoring. Matters. So do you. Listen in as Career Coach Shanita Akintonde shares her personal story on how to combine both. #MentoringMatters #CareerDevelopment #ShanitaSpeaksLLC #LeadershipSkills #Mentors #MarketingInsights #Podcast #McGrawHill
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
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Steve is the Chief Client Officer at The Mars Agency, the largest, independently-owned shopper commerce agency in the world. Steve has spent almost 25 years agency side and in 2011, he founded TWINOAKS, a sister agency to Mars, based in Dallas. He has worked with companies including P&G, Pepsico, Coca-Cola, Keurig Dr Pepper, Campbell's, Conagra, and Anheuser Busch. On this episode of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits Steve about his career, the rapidly changing world of marketing, and his advice for current students.
Happy Spring! Time to shake out your bunny tails and prepare your earlobes for an EGG-cellent Marketing Insights podcast entitled Able-bodied brands. This special episode is courtesy of Marketing Insights host, educator, author, career coach and Diversity, Equity and Inclusion expert @Professor Shanita Akintonde #marketingexpert #Marketing #Advertising #DEIExpert #ShanitaSpeaksLLC
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
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Influencer Marketing is no longer simply a term; it's a strategy, tactic, and moneymaker. Join Marketing Expert Shanita Akintonde as she shares some of the creations that occur behind the content. #ShanitaSpeaksLLC #McGrawHill #InfluencerMarketing #MarketingInsights
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
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Conversational marketing aims to create relationships with the customer by building trust through conversations and by making the buying experience as smooth and easy as possible. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/.
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Blockchain in marketing can create a more secure relationship between brands and their customers, allowing them to design more targeted advertisements without needing to share so much data with so many companies. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/.
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The new year is here, and Marketing Maven Shanita Akintonde invites all marketers ready to capture the hearts of consumers to listen to her latest podcast and learn how to do it! @McGrawHill @ProfessorShanitaAkintonde #MarketingInsights #BelovedBrands
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
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Generational marketing is an important approach to how marketing managers do segmentation, targeting, and positioning. The Gen Z age group has been engaged in the most transformational period from childhood to adulthood and did not have the traditional “American” experience during those years due to the pandemic’s disruption. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/.
McGrawHill #GenZ #Marketing #StrategicMarketing #generationalmarketing #segmentation #targeting #postioning
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Putting the customer into the product experience is an important mantra in today’s marketing strategy. Augmented Reality enables a company to enhance the customer experience by placing them in the middle of the experience whether it’s trying on clothes or redesigning their living room. Interested in more from Greg Marshall & Mark Johnston? Visit their blog site at https://marshall-johnstonmm.com/.
As Chief Marketing Officer at GBH, Tina Cassidy is the steward of a legacy brand at a time of massive change in how audiences consume media. In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University visits with Tina about her role in growing audiences and support for public media, as well as repositioning a brand that produces iconic PBS programs such as American Experience, Frontline and Antiques Roadshow. Tina and Shane provide insights that can help marketers navigate a rapidly changing media environment. @DrShaneHunt @TinaCassidy2 #McGrawHill @Marketing Shane Hunt, LinkedIn: https://www.linkedin.com/in/shane-hunt-b9a59980/ Tina Cassidy, https://www.linkedin.com/in/tinacassidy/
More than ¡Hola! What Marketers Need to Know about Hispanic Consumers. In this special Marketing Insights episode, host Shanita Akintonde shares an interview she conducted with fellow diversity in marketing consultant Jacqueline Camacho Ruiz, president and founder, JJR Marketing, an award-winning marketing and public relations agency. Their conversation took place as part of a LinkedIn Live series hosted by The American Marketing Association, Chicago Chapter (AMAC) in October 2022 and is reshared here. AMAC hosts LinkedIn Live on the third Wednesday of each month at noon CST. To receive AMAC LinkedIn Live notifications register here: https://www.linkedin.com/company/amachicago/ #DEI #diversityandinclusion #McGrawHill #AmericanMarketingAssociation #AMAC #JJRMarketing #ShanitaSpeaksLLC Host: Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
Rinse and Repeat. That's a ready-made mantra behind many successful Holiday marketing messages. Learn several other tips from marketing expert Shanita Akintonde as she shares Ten Brand Commandments for creating memorable Boootifully buoyant, Peppermint Patty-placed, Candy-Cane laced campaigns.
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences, and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
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Marketing today is vastly different than just a few years ago and understanding how organizations across industries leverage and support their marketing efforts is critical to success. In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University interviews Alan Miller, President of the COLLiDE Agency. He shares his thoughts on what he wished people knew about marketing, the essential elements for sports marketing success, and the advice he would give current College students interested in a career in marketing. Alan and Shane provide insights that can help marketers today as well as those who will be shaping the marketing industry of tomorrow.
The topic of LGBTQ+ marketing is not limited to the month of June. Winning marketers take pride in strategically reaching diverse demographics 12 months out of the year. Listen in as Marketing Sheroe Shanita Akintonde shares the second episode of bite-sized branding tips on how to build a champion brand. LinkedIn: Professor Shanita Akintonde IG: @_SHANITASPEAKS #advertising #branding #marketing #marketinginsights #highered #DEI #DEIB #DEILeaders #diversity #equity #inclusion #diversitymatters #diverseculture #inclusivemarketing #shanitaspeaksLLC #mcgrawhill #marketingadvice #marketingmatters @_ShanitaSpeaks @American Marketing Association @American Advertising Federation @Columbia College Chicago @NAWBO National @NAWBO Chicago
According to Marketing Sheroe and Diversity and branding expert Shanita Akintonde, Pride Month (and beyond) is when inclusive brands must “Put Down the Duckets” in order to become LGBTQ+ brand CHAMPIONS.
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
Want to ACTIVATE strategies that reach female consumers? Interested in creating ROCK STAR brands that connect with women? Tun in to Marketing Sheroe and DEI Expert Shanita Akintonde as she provides “care shares” you can apply today! @_shanitaSpeaks #ShanitaSpeaksLLC @McGrawHill #Marketing
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
Marketing Sheroe Shanita Akintonde is up to her usual brand forecasting antics. In this podcast, she examines why Brands that cry W.O.L.F (Woke Opportunities to Leverage Facts), particularly in the Social Media realm, are ahead of the curve. @McGrawHill @_ShanitaSpeaks
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.
She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
Join Marketing Sheroe @ShanitaAkintonde as she shares a concept she developed called "Unboxed Brands." This shortlist of companies remain rooted in core values and beliefs, regardless of the cost, which depending on the circumstances may be daunting. However, the overall value is immeasurable, as Sheroe Shanita and the brands she profiles in this podcast have discovered.
McDonalds #Starbucks #PepsiCo #CocaCola #Value #GroundedReality #WomensHistoryMonth
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.
She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences, and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
Tired of not meeting target product sales goals? Want to learn how to develop a CHAMPION brand? Join Professor and Marketing Sheroe Shanita Akintonde as she shares FIVE lessons learned from her advertising Aunties (and Uncle) guaranteed to heighten your brand's presence to Super Bowl levels!
@McGrawHill @_ShanitaSpeaks #Marketing #Superbowl #SuperbowlAds
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.
She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences, and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
It’s an ever-evolving landscape for sales and marketing professionals as remote work and virtual communication are here to stay.
Join Dr. Shane Hunt, Dean of the College of Business (Idaho State University), and Dr. John Hansen, Professor of Marketing and Director of the Center for Sales Leadership (University of Alabama-Birmingham) as they discuss the continued impact of COVID-19 on retailers, supply chain, logistics, management, and sales.
In this follow-up, both professors speak to the new environment of panic consumerism, forecasting disruption, and the challenge of sales professionals managing customer expectations in the height of the Omicron variant.
How are these industries with sales and marketing professionals thinking through tactics and strategies differently? What’s the long-term impact? Tune in to learn more!
mcgrawhill #marketinginsights #marketing #americanmarketingassociation #huntmellodeitz @DrShanehunt
For marketers who want to meet consumer demands with more precision, ProfessorShanita Akintonde has the solution. Go down in the DM (direct marketing) with abandon!
Not only does this strategy save money, when implemented correctly it can lead to increased brand loyalty and sales. Listen in to learn how it works.
@_ShanitaSpeaks @McGrawHill @ 4A's @AMA_Marketing #EmailMarketing #DirectMarketing
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.
She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
This week Shanita explores marketing lessons that inform best practices when targeting Asian communities.
SquidGame #Netflix #Marketing
@ColumChiComm @AMA @AAF @CAF @PRSA @McGrawHill @_ShanitaSpeaks
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.
She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
This week's topic? SPOOK-tacular strategies. Shanita will share tips for tying superstitious beliefs into marketing tactics that drive consumer purchasing decisions.
SuperstitiousBrands #ConsumerBehavior
@McGrawHill @NSA @PRSA @ColumChiComm @AMA @AAF @CAF
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.
She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
In this “flash-from-the-past” episode, Professor Shanita Akintonde provides a panoramic view of what the “great outdoors” look like from behind her insightful marketing lens.
@_ShanitaSpeaks@ColumbiaChiComm @ColumbiaChi @4As @McDonalds @KFC @AdAge @AMA_Marketing @NSA @PRSA @Toastmasters
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.
She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
Join Professor Shanita Akintonde in her latest marketing medley where she unpacks what “Boss” brands do to attract and retain consumer loyalty!#BrandLoyalty #Branding #BrandLove #Marketing #McGrawHill #MarketingInsights @AmericanMarketingAssociation @PRSA
Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.
She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.
In this episode, Professor and Marketing Sheroe Shanita Akintonde unveils brands that "take a stand" (i.e. use their products, goods, and services to help address racial injustice, gender inequality, and other forms of discrimination in a forthright and authentic manner).
Similar Episodes:
- Walk it Like they Talk It
- Political Correctness in Marketing
- Marketing for a Better World
@_ShanitaSpeaks
Professor Shanita B. Akintonde | LinkedIn
www.ShanitaSpeaks.com
In this edition of the Marketing Insights Podcast Series, Greg Marshall and Mark Johnston, Marketing Faculty at Rollins College, join me to discuss considerations for marketers as it pertains to political correctness.
To read more from Greg and Mark, visit https://marshall-johnstonmm.com/
Spring is in the air (finally) and so is love, as we just completed February, known by Marketers as the "Month of Love". In this edition of the Marketing Insights Podcast Series, Professor Shanita Akintonde offers a big box of ‘ear candy’ via an assortment of brand ‘love’ lessons.
Tune in and take a big bite! #LOVE #Brands #MHHE #Marketing #BrandLove #EarCandy @SHAKINTONDE
Join Professor Shanita Akintonde in her 20th episode as she puts a ring on wedding brands that turn couple’s “I Do’s” into Paid. In. Full.
Like, Share & Spread the Word!
@McGrawHill @PRSA @AmericanMarketingAssociation @ToastmastersInternational @NationalSpeakersAssociation @ColorComm @ColumbiaChiComm @PRSSA #ROARR #EWN
Join Professor Shanita Akintonde as she pulls out her Marketing Shoes and dances through this very special edition of the Marketing Insights Podcast Series: ***Marketing Shoes Shoos, and SKUs.
@MH, @McGrawHill, @Shakintonde, @ColumbiaChi, @ColumbiaChiComm, @ColorComm, @AmericanMarketingAssociation, @PRSA***
Like many of our listeners, Greg Marshall and Mark Johnston teach a variety of courses and have had to adapt to new ways of teaching and engaging with students during this unique and challenging term.
- How can you still engage students who desire a connection more than ever?
- How can you keep the student at the center of the learning process during these unprecedented times?
- What are some examples of marketing topics you can and should bring into the course now, that were not as pertinent a year ago?
Listen in for some insight from the front lines.
Want to see more Marketing Management updates and/or see additional insight from Greg and Mark? Click here.
Join Professor Shanita Akintonde, Career Coach, and Marketing and Diversity consultant, as she shares the rhyme and reason behind what Diversity, Equity, and Inclusion (DEI) in branding looks and FEELS like for consumers. Citing examples from brand behemoths like Procter & Gamble, after this episode, you, too, will be better prepared to incorporate DEI into your own branding efforts. @SHAKINTONDE @AmericanMarketingAssociation @McGrawHill @P&G #Marketing #Branding #TalkAboutBias #DiversityandInclusion
Beginning your career in Selling is often a great way to begin your professional career!
In this edition of the Marketing Insights Podcast Series, Dr. Shane Hunt of Idaho State University interviews Don Zebe, of Colliers International. Don discusses overcoming obstacles, making connections, and intentionally building your career step-by-step. Discovering, marketing and selling BRAND YOU is where it all begins.
In this edition of the Marketing Insights Podcast Series, author, blogger and Marketing She-roe Shanita Akintonde share tips for how brands can derive crisis management strategies from movies, such as Pulp Fiction. If you have not done so already, be sure to listen to Part 1 of 2!
Reach out to her on LinkedIn: https://www.linkedin.com/in/shanitaakintonde or follow her on Twitter @SHAKINTONDE
Join Professor Shanita Akintonde as she provides creative marketing tips for those brands dealing with COVID-19. #McGrawHill #MarketInsights #ColumbiaCollegeChi #AMA #AMAChicago
Follow her on Twitter: @SHAKINTONDE or Linkedin: https://nam05.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fshanitaakintonde%2F&data=01%7C01%7Cnicole.young%40mheducation.com%7Ce1548618643544d7662f08d812d52467%7Cf919b1efc0c347358fca0928ec39d8d5%7C0&sdata=PClw7pg%2FY49AhHkC6SAzlt5X56YH3jtLQYbcxcItCrw%3D&reserved=0
Click here for tips on how McGraw Hill is handling COVID-19!
The Impact of COVID-19 & How to Adapt: http://info.mheducation.com/BEC-Event-Recordings.html
Listen in for 4 Emerging Implications for Marketers from Global Crisis!
Learn more about:
· Customer Interactions and Customer Experience
· Messaging Content
· Changes in Consumer Attitudes and Behaviors and
· Some Anticipated NEW NORMAL in Marketing
Guest Hosts: Greg Marshall and Mark Johnston, Rollins College
https://marshall-johnstonmm.com/
Join Marketing Shereo Shanita Akintonde as she unpacks what ‘short’ brands— those industry leaders whose monosyllabic names translate into BIG bucks! #McGrawHill #Nike #Branding #Brands #MarketingInsights @SHAKINTONDE
You can also find Shanita on Twitter: @shakintonde or LinkedIn: https://www.linkedin.com/in/shanitaakintonde/
- What is the role of marketing in crisis management?!?
- What’s the best approach for dealing with communication to stakeholders in times of crisis such as Covid19?!
- How can marketing best assist the process of getting things back on track after the crisis is over?
- For a firm that didn’t have a crisis management plan at present, what should firms begin doing right away to make sure they are not caught short next time?
Lean in to hear what researchers, master educators and authors Greg Marshall and Marshall Johnson, of Marketing Management 3e, have to say about this timely topic!
To see timely updates to the McGraw-Hill response to the coronavirus, click here.
Learn more about McGraw-Hill Marketing products here: bit.ly/MHEmarketing
Join author, educator and podcaster, Dr. Shane Hunt (Arkansas State University) and
Dr. John Hansen (University of Alabama-Birmingham) for a discussion on the impact of COVID-19 on retailers, supply chain, logistics, management and sales.
These are unprecedented times....what is the marketing impact? Implications? Tune in to learn more.
Listen in as Shane Hunt, author, educator, marketer, interviews MaKinzie Foos, the Director of Operations for the Memphis Hustle (minor league professional basketball team). McKenzie shares her personal career progression from Sales Professional to Director Business Operations, including lessons learned, successes shared, and advice for students considering a career in sales. Everyone is a salesperson!
McKenzie Foos, LinkedIn: https://www.linkedin.com/in/makinzie-foos-53477912
Shane Hunt, LinkedIn: https://www.linkedin.com/in/shane-hunt-b9a59980?trk=people-guest_people_search-card
Really?!? Yes! Really!
When you look around, you see so many businesses and nonprofit organizations finding ways to make a better world through their marketing efforts. Many consumers also want to support businesses that behave this way.
Listen in to author and educator, Joe Cannon, discuss the intersection where marketing practices meet target customer needs and make the world a better place.
M4BW https://teachthe4ps.com/
The 21st century world is diverse! Consumers see and experience the world--and the brands they use and consume in it--from different vantage points. Consumers want to be sure that the brands they enjoy not only sees them--but respects them!
- What are important considerations for marketers as they seek to influence consumers?
- What mistakes must marketers avoid?
- What can marketers do to help customers connect to their brand? Build loyalty?
Lean in to learn more from Shanita Akintonde, professor, author and career coach! Be sure like and subscribe to the Marketing Insights Podcast Series on Sticher, GooglePlay, iTunes and Spotify as well as follow Shanita on Twitter at #shakintonde.
What is cancel culture anyway? (Other terms for this include outrage culture, call-out culture, consumer boycott, and more)
- What are the implications for marketers with respect to cancel culture?
- What is a marketer to do in order to avoid this type of consumer emotive outrage?
Tune in as researchers, authors, and educators Greg Marshall and Mark Johnston discuss this timely and relevant topic.
Interested in learning more about timely topics the way they are practiced in today's successful organizations? Check out their regularly updated blog at https://marshall-johnstonmm.com/.
- What is the "gig economy" anyway!?
- What is the role of marketing in the gig economy?
- How is the connection between the gig economy trend and marketing management relevant?
- What are some areas of future research that are needed to help organizations best cope with the rise of the gig economy?
- What are some of the personas for gig workers?
Tune in to hear Greg Marshall and Mark Johnston of Marketing Management 3e discuss their thoughts on this hot issue, including the impact of the gig economy on the consumer experience.
Successful brands never rest! They must remain close to their customers in order to ensure they are staying true to what their brand loyalists expect!
- But what’s a successful marketer to do?!
- What are some tactics they can employ in order to continually build their brand?!
Tune into this edition of the Marketing Insights Podcast Series to hear more about 5 strategies companies can use to ditch the DODO (Differing Opinions Delivered Out loud) and boost their presence in the marketplace!
Twitter: @shakintonde
LinkedIn: https://www.linkedin.com/in/shanitaakintonde/
In this edition of the Marketing Insights Podcast series, Shane Hunt (Professor of Marketing, Arkansas State University) and John Mello (Director of Supply Chain Management, Arkansas State University) discuss the different types of supply chains (examples include Amazon, Nike and Wal-Mart and more), efficiencies of supply chains and the impact of tariffs of supply chains across the globe.
http://huntmello.com/
https://twitter.com/DrShaneHunt
Executive Perspective: Interview with Gina Gomez, Director of El Centro Hispano (Hispanic Community Services) . Gina discusses her role as Executive Director at El Centro, the role of marketing in a non-profit organization, career advice for students seeking employment with a non-profit, and the key competencies needed for success in this type of role.
http://huntmello.com/
https://twitter.com/DrShaneHunt
So you want to build a brand?! Lean in for 11 minutes to this edition of the Marketing Insights Podcast Series where Shanita Akintonde takes us through the7basic rules to follow in order to build a successful brand.
You can follow Shanita Akintonde on Twitter @shakintonde
In this edition of the Marketing Insights Podcast Series, Shanita Akintonde considers the question - do brands need to "make noise" in order to WOW consumers? Oris it sufficient to let success speak for itself? Listen in for her tips on the ***7 Hows for Brands that WOW!
Follow Shanita on twitter*** @shakintonde
Today’s podcast is entitled B2Bmail.com and deals with the topic of business to business email marketing. CRM software company SuperOffice recently published a report on B2B email marketing and in it, they cite that email marketing as the most effective channel to generate leads for a B2B company. However, their research showed that a surprising 59% of B2B companies do not use email marketing at all, and the remaining 41% do not use it optimally. Listen in as Greg and Mark share their insight on email marketing tips, strategies for engagement and resources a marketer might use for targeting.
To read more about this topic, or many others, please visit Greg and Mark's blog site at www.marshall-johnstonmm.com.
According to a study conducting by branding agency, Sacuna, 73% of millennial employees surveyed in the United States are responsible for a product/service B2B purchase decision-making process at their company. Case after case has proven than millennials don’t respond to traditional marketing, so B2B companies that can effectively reach this generation would be able to tap into $200 billion in annual buying power. Listen in to learn more about the TOP 5 techniques for capturing the attention of millennials.
Care to read more? Visit their blog site at https://marshall-johnstonmm.com/.
This topic deals w/ the fact that more and more bands are trying to stand out by showing consumers that they care about their social issues. How a marketer might quantify the weight of capturing loyalty from the growing market (Millennial and Gen Z) over lost sales now? Listen in as authors and educators Greg Marshall and Mark Johnston discuss this very topic. To learn more, visit their blog site at https://marshall-johnstonmm.com/.
A new year means a time of new resolutions, many of which are fitness based! According to market research agency Hall and Partners, we are living in the most health-engaged era there has ever been. Consumers are more engaged, better educated, and more empowered to make smarter decisions to make their health a priority. Many brands are certainly hoping to capitalize on this boom- which has implications for marketing managers for those brands. What are the implications and considerations of this? Listen in to hear what authors and educators, Greg Marshall and Mark Johnston have to say on this very topic. To learn more, visit their blog site at https://marshall-johnstonmm.com/.
Join Award-winning Professor Shanita Akintonde for this very special edition of the Marketing Insights Podcast series entitled, Just Keep Swimming: How Struggling Brands Keep Themselves Afloat. @shakintonde #product_lifescycle
This edition of the Marketing Insights Podcast features Executive Insights from Kurt Strand, President and CEO of the National Mississippi River Museum and Aquarium. Kurt shares insights on increasing brand awareness, understanding their marketing mix, using social media to drive events and community involvement. In addition, Kurt shares insights with marketing students about standing out in the interview process! #passion #personalbranding #loyalty #authenticity @DrShaneHunt #huntmellodeitz
http://huntmello.com/
https://twitter.com/DrShaneHunt
Have you ever wondered what you will do when you graduate? Considered how marketing helps entrepreneurs or students looking to start their own business? OR are you an instructor who counsels students on career option or personal branding advice? If you answered yes to any of the above, the Executive Perspective podcasts are for you! Successful leaders in any organization need to be effective marketers. In this month's episode, Shane Hunt (Arkansas State University) interviews Josh Brown, Co-Founder of Haag Brown Commercial Real Estate, a young entrepreneur who started his own successful business post-graduation. Tune in for thoughtful tips and inspiration you can use now. Topics: Sales, Commercial Real Estate, Motivation, Career Advice, Entrepreneurship, Leadership, Personal Brand. https://www.haagbrown.com @haagbrown
Influencer Marketing could not be HOTTER these days with social media becoming a driving force for buyer behavior. In this edition of the Marketing Insights Podcast Series, authors and educators Greg Marshall and Mark Johnston discuss key considerations and important metrics marketers should consider when determining if influencer marketing is a good fit for their brand. For more information on this topic, please visit their blog site at https://marshall-johnstonmm.com/.
Marketers Will Be Hacked: It’s not a matter of if, it’s a matter of when.
Data hacking is unfortunately something we often hear about in the news. And as marketers, we often have customer information related to a number of things from demographics to preferences to credit card information. What should a marketer do to guard against this? How and when should information about a data breach be communicated? Tune in to hear insights from authors and educators, Greg Marshall and Mark Johnston, both of Rollins College. For more information on this topic, please visit our Marshall/Johnston blog site at https://marshall-johnstonmm.com/.
Welcome to 2019 and this VERY special Holiday Edition of our Marketing Insights Podcast Series entitled The Anatomy for Holly, Jolly, Dollar-Generating Brands by Shanita Akintonde. Marketers are often the face behind, beside and sometimes in front of brands hoping to catch the fevered frenzy of the holiday shopping season.
Of course, planning for this important season happens well in advance! What strategies are important for marketers to consider in order to increase the odds of a holly, jolly, dollar-generating brand? Listen in for some high level insights of the art and science behind holiday marketing campaign planning.
Very recently, two major brands have announced brand makeovers that go as far as changing their names. Such a decision can’t be made lightly as brand loyalty and customer confusion are obvious concerns. What are some key factors a company should consider when evaluating the decision not change its name? What type of metrics are important when considering such a decision? What if it doesn’t work…. can they get a do over? Lean in to learn more from authors and educators, Greg Marshall and Mark Johnston, both of Rollins College in Winter Park, Florida. Click here to visit their regularly updated Marketing Management blog site. To read more about this particular topic, click here: What's in a Name Blog Post.
Part 2 of 2 of AEIOU and sometimes Y elaborates on the language of branding as it relates to social media marketing. Social media has widened the possibility to engage with customers like never before. Be sure to listen in for 3 TIPS marketers can use to LOCK IN VIEWS!
"Own the language, own the customer"
Language changes brand perception. The language you use in branding matters, so it isn't just what you say, it is what customers hear andhow it makes them feel. Listen in to part 1 of 2 to learn more about how language defines and refines branding!
Have you ever wondered what you will do when you graduate? Pondered the various career options available to you in the field of Marketing? OR are you an instructor who counsels students on careers options and advice? If you answered yes to any of the above, the Executive Perspective podcasts are for you!
Successful leaders in any organization need to be effective marketers! In this month's episode, Shane Hunt (Arkansas State University) interviews Tom Payne, Vice President, Carrier Relations and Product Development at Uniti Fiber. Tom shares a bit about his career trajectory, the importance of marketing in his career despite majoring in something OTHER than marketing, and tips for landing your dream job. Got 7 minutes?! Listen in, these marketing insights are worth it!
Tracking eye movements while watching a movie trailer? Using EEG to detect a person’s emotional responses to a brand or product? Seem like the stuff of science fiction?! It’s not. These are real, exciting, innovative examples of of a type of market research called “Neuromarketing”. What is “neuromarketing”? How and why is it used? What are some common methods or techniques used? Lean in to learn more from Dr. George Deitz (University of Memphis) and Dr. Shane Hunt (Arkansas State University) in this edition of the Marketing Insights podcast series!
Today’s kids are wielding a lot of power and influence over the buying decisions the adults in their lives make! Many have money to spend, and their parents’ approval to spend it. However, are there ethical implications of marketing directly to wee ones? Listen in to hear Shanita Akintonde, Columbia College Chicago, provide you with some fascinating and insightful marketing infomation to consider.
This Marketing Insights podcast discusses tips marketers can use to "prescribe" or point consumers toward products and/or brands that help them to see the BEST in themselves. Lean in and listen to Professor Shanita Akintonde describe the magic behind "feel good" marketing! This episode is appropriate for educators and students.Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love.****
Welcome to this episode of the Marketing Insights Podcast Series! This episode is entitled "The Power of Pricing!" Tune in to hear Dr. Shane Hunt talk about the strategic marketing value of pricing and the importance of this principle in business. This episode is appropriate for educators and students.
Listen in as Professor Akintonde shares a myriad of tips, tools and tenets that she has gathered along her path to success in order to help students like you successfully transition from the classroom to the boardroom. Today’s podcast entitled "Selling the Sizzle" includes the top 10 rules to become notable and quotable! Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love. This podcast is appropriate for educators and students.
This month’s episode of Marketing Insights features Shanita Akindonde, professor, author and career coach, discussing why mentoring matters! Lean in as she discusses the importance of securing a mentor as well as the 7 tips for mentoring success in college, and life. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love.
It is with PASSION, PURPOSE and DEDICATION that you enter the Marketing classroom everyday. Listen in as Professor Shane Hunt describes the importance of educating, inspiring and preparing future marketers.
Educator and Author, Shane Hunt, discusses the essential role marketing plays in the success of non-profit organizations. Students and faculty alike, tune in to hear insights, best practices and examples!****
Today’s podcast entitled You’re Fired…What Next? includes 8 tips to help individuals deal with the challenging, temporary situation that many of us will find us in at one point in our career--BEING FIRED. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love. Listen in as Professor Akintonde shares a myriad of tips, tools and tenets that she has gathered along her path to success in order to help students like you successfully transition from the classroom to the boardroom. The podcast is appropriate for educators and students.
You've just landed your DREAM JOB! NOW WHAT?!? Today’s podcast entitled You’re Hired…Now What? unpacks 5 important things you must do upon landing the job. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love. Listen in as Professor Akintonde shares a myriad of tips, tools and tenets that she has gathered along her path to success in order to help students like you successfully transition from the classroom to the boardroom. This podcast is appropriate for educators and students.
"Big Data" is a "Big Buzzword"....but what application does it have in the area of Marketing? Listen in as author and professor Shane Hunt discusses the Impact of Big Data on Marketing in today's competitive and global marketplace. The podcast is appropriate for educators and students.
The most important brand anyone will ever manage is their own personal brand! Listen in as Professor Shane Hunt describes the importance of developing “BRAND YOU” both as a student and a working professional. This podcast is appropriate for educators and students so feel free to like, repost and share!****