Building Your Million Dollar Brand™: Recent Episodes
Ciara Gigleux
Welcome to Building Your Million Dollar Brand™ – I’m Ciara Gigleux. Messaging and marketing expert, conversion copywriter and CEO of The Copy Atelier. I’m on a mission to help female entrepreneurs build million dollar brands – so if that’s you, you’re in the right place. Join me for the best marketing tips, strategies and stories from the expert trailblazers, change makers and entrepreneurs who are building their million dollar brand their own way.
In this episode, I’m talking about building community– why you should be prioritising this in your business (no matter your industry or niche), how you can start doing it AND how you can bring a disconnected community back to life. Listen in to learn why building community is the cornerstone of a successful business and how you can make sure you're doing it right.
I need your help!I want to know what you want and need to see from me in THIS community. If you can spare 5 minutes to fill in my short questionnaire (completely anonymous!), I would be so grateful.
https://forms.gle/WDXuwxjDaHTveLDMA
Thank you in advance, friend!
In this episode, I’m speaking with PR and branding expert, Hannah Nieves. Hannah's clients regularly garner media mentions in top-tier national publications including Forbes, Business Insider, Create & Cultivate, The New York Times, and The Oprah Magazine – so she is definitely THE woman to speak to about getting your brand ready for PR. Listen in to learn what PR is, why it matters for your brand, what you need to have in place before seeking out placements AND the simple ways you can start leveraging PR for yourself right now.
Connect with Hannah:
www.hannahnieves.co
On Instagram @hannahmnieves
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?
Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In today's episode, I'm expanding on the idea of your mission, your why and the importance of your shared mission and taking it a step further by diving into the need for you to show people WHY what you do matters. Listen in to learn how creating the context within which you show up and do your work, further your mission and help your people will have a massive impact on the community you're building.
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?
Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In this episode, I’m talking about your social media marketing strategy and what 3 kinds of content you should actually be sharing on social media. Listen in to learn the categories of content you need to be leveraging in order to build your authority, position yourself as a thought leader, connect with your audience AND sell your services. If using social media platforms is part of your marketing strategy then you need to listen to this episode!
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?
Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In this episode, I’m talking about your copy – what you need to include in it, what you CANNOT leave out, and how to make sure your copy is saying what it needs to say so that your ideal client or customer knows that your solution is for them. Listen in to learn why leading with the problem is a non-negotiable if you want converting copy – and how you can make sure you’re always balancing out the ‘pain’ with a whole heap of pleasure.
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?
Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In this episode, I’m speaking with Agency & Team Operations Coach Tatiana O’Hara all about building your team the RIGHT way. As a corporate leader turned business coach, Tatiana has helped dozens of leaders optimize and build their teams, and learn essential leadership skills that have yielded hundreds of thousands of dollars in sales growth – and today she’s sharing her wisdom on all things hiring from determining who your very first hire should be, to the leadership skills you need to develop if you want to lead your team to success. Whether you’re just getting started with bringing on help in your business or you’ve been doing it for a while, this episode will help you see how to avoid the hiring and delegating mistakes that can get in your way of building a stellar team.
Connect with Tatiana:
On her website
Via her group program
On Instagram
Plus, download Tatiana’s free Task Matrix here
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?
Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In this episode, I’m talking about doing more with your marketing. Listen in to learn my approach to figuring out what marketing efforts you should double down on (and what ones you should leave behind). Plus, hear my take on how you can keep things simple and sustainable and still see more results from your marketing in 2022.
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?
Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In this episode, I’m speaking with Niche Coach, Gabrielle Laura, all about finding your niche. Gabrielle helps women turn their stories into thriving coaching businesses through her signature trio – niche clarity, profitable programs, and aligned sales. Gabrielle helps women all over the globe figure out their niche and find alignment in their business so she is definitely THE woman to speak to when it comes to the subject of niching down – whether it’s finding your niche in the first place or pivoting into a brand new niche.
Connect with Gabrielle:
On Instagram: https://www.instagram.com/gabrielleelaura/
On her website: https://gabriellelaura.com/
On her podcast: https://podcasts.apple.com/us/podcast/the-gabrielle-laura-show/id1510005613
Download her free “how to find your niche” video : https://view.flodesk.com/pages/6182f55b0b51fd1569c55013
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?
Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In this episode, I’m talking about the Yin and Yang of your marketing. Listen in to learn what feminine and masculine energies have to do with your marketing, why you need to make sure both energies are present and BALANCED in your marketing, and how you can easily spot if one or the other is lacking. If you’re ready to look at your marketing (and your business as a whole) from a more holistic perspective then this episode is for you!
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?
Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In today's episode, I’m talking about the basics of marketing: what it is, what it requires and why it matters. Listen in to learn how you can use the basic principles of marketing – and one very simple question – in order to market ANYTHING. Whether you’re selling a high-ticket coaching program, a pot of face cream or the latest must-have sneakers, the same basic premise underlying your marketing rings true and if you want your marketing to be EFFECTIVE then you cannot afford to ignore it.
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?
Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In this episode, I’m speaking with Meghan Stevenson all about how to get a six-figure book deal. Meghan helps entrepreneurs and experts write book proposals that sell to major publishers and to date, she’s helped clients earn more than $3 million in advances from major publishers. Meghan has spent her entire career in traditional book publishing and since launching Meghan Stevenson Books, she has helped over 100 authors write book proposals, sell their ideas and publish books – so if there is someone who knows what it takes to land a 6-figure book deal, it’s Meghan! Listen in on our conversation to learn more about how you, as an entrepreneur, can get a book deal, share your message and impact the masses.
Connect with Meghan on Instagram and get Meghan’s free Build-A-Book-Platform cheat sheet here!
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?
Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In today's episode, I'm talking about why you need to be tapping into your buyer’s journey in your sales copy. Listen in to learn what your buyer’s journey is, why it matters so much and how you can make sure your sales copy is designed to move your buyer (aka your ideal client) along their journey to the point where they say “YES”. Plus, listen in to hear me give you a breakdown of how you can make sure your sales page is tapping into this journey and is designed to convert.
What next?
Join The Copy Atelier school:
Available for instant access now, Secrets of a 5-figure Sales Page is my 90-minute pre-recorded copywriting workshop where you’ll learn some of the key conversion copywriting techniques and strategies behind writing sales pages that sell – so you can improve your sales page conversion rates and see better results in your next launch.
Learn more here.
Looking for our expert help?
Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In today's episode, I'm sharing 4 brand building lessons from that 1996 classic movie "Jerry Maguire". Listen in to learn the importance of having people believe in what you're trying to do (whether you've done it already or not), and why being unafraid to disrupt the status quo is THE step you need to be taking with your messaging and marketing (and business in general) in order to build your million dollar brand and achieve your biggest goals.
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In today's episode I'm speaking about the need for you to prioritize self-care in your business (and how this is directly linked to your success AND happiness as a CEO). The fact of the matter is that building your million dollar brand is HARD. It involves a lot of hard work, sacrifice and dedication. And you cannot pour from an empty cup. That's why it is so crucial that you get on board with the realization that in order to kill it in your business, you need to be putting yourself and your self-care first. Listen in to hear my best advice for doing this and learn my simple strategies for taking care of myself first so I can take care of business.
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In today’s episode, I’m speaking with Virtual COO and Systems Expert, Rachael Mueller, about the systems every entrepreneur needs in their business. Rachael is THE gal to speak to when it comes to setting up your systems to scale, and as someone who helps her clients banish overwhelm, fuel their productivity and streamline their businesses, in this episode she drops so much wisdom related to the kind of systems you need when building your million dollar brand™ .
Connect with Rachael on Instagram – https://www.instagram.com/hey.rachael
And on her blog – https://www.heyrachael.com
What next?
Grab your free copy of our Create Your Million Dollar Brand Story workbook here!
In this re-release of episode 56, I’m speaking about why your “why” is so important (and how you can use it to foster a deeper sense of connection with your ideal clients). Listen in to learn how to identify your why AND how to express it through your copy and messaging. Plus, learn about what having a shared purpose with your ideal clients and audience means for your business.
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In this re-release of episode 51, I'm talking about how having a shared set of beliefs with your ideal client actually plays a massive role in fostering a deep connection, building community, and standing you out. But how do you create a shared set of beliefs? By having polarizing messaging. Listen in to learn what it means to be polarising with your messaging and brand identity, how to identify your own polarizing beliefs, and why it's ALWAYS better to be a disruptor shaking up your industry than a sheep following the crowd.
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In this episode, I’m speaking with Wellness & Confidence Coach Misty Nobrega about how to have radical self-confidence when building your brand. Misty is an Integrative Nutritionist and Health Coach trained and certified by the Institute for Integrative Nutrition, and she has helped dozens of clients transform their lives by prioritizing wellness and positive body image, and extracting the confident version of themselves that already exists. In a nutshell? She helps powerhouse women get right with their bodies and build unshakable confidence so they can live out their dream lives – so she’s definitely THE woman to speak to about how to improve your self-confidence and self-image as an entrepreneur.
Connect with Misty on Instagram at https://www.instagram.com/mistynobrega/ and check out her website www.mistynobregacoaching.com
In today's episode, I'm talking about creating your sustainable marketing strategy and why it's so necessary. If you're feeling lost or overwhelmed by your current marketing strategy, and unsure what you should actually be focusing on to see results in your business, then this episode is for you. Listen in to learn why focusing on a marketing strategy that is effective, sustainable and fully aligned with your goals is the way forward – and how it can help you see better results from your marketing efforts in the process.
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.
In today’s episode, I’m talking about how to turn the features of your offer, product or solution into tangible benefits for your clients and customers. Listen in to learn why this is such a vital aspect of your copy, messaging and marketing, and get an easy explanation of why you always need to be bringing things back around to what your offers actually mean for your ideal clients and customers.
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. Send us an inquiry form here.
In this episode, I’m speaking with business strategist Melody of Mel Ava Creative about how to sell your zone of genius. Mel has spent over a decade working with some of the biggest names in the business, education and wellness industries helping them develop their programs, increase their sales and optimise their client and customer experiences. She’s used to working with multi-million dollar companies and brands so trust me when I say that she KNOWS what she’s talking about when it comes to creating million-dollar offers.
Connect with Mel via her website: www.melavacreative.com
In today’s episode, I’m talking about how to strategize out your marketing without making it overcomplicated. If you’re ready to start seeing more results from all your marketing efforts so you can achieve your BIG business (and life) goals, this episode is for you. Tune into this episode of the Building Your Million Dollar Brand™ podcast to hear me talk about:
- How focusing on your biggest goals and working backwards from them ensures all your marketing efforts take you one step closer to where you want to end up
- The importance of a sustainable & simple marketing strategy
- My methods to ensure the time, energy and money you invest into your marketing converts into results
- The importance of strategizing your marketing in a way that works for YOU
What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Want to learn more about strategizing your marketing?
Come join us in our 3 month group program, The Brand Messaging & Marketing Elevator, in which I walk you through our Million Dollar Messaging™ framework and teach you how to apply it to your own business.
Learn more Apply now here.
In this week's episode I’m talking about how to refine your own copy. If you’re struggling to see conversions from your copy and content, and if you want to know what you need to be doing to your copy to get it set up to convert better, this episode is for you. Tune in to this episode of the Building Your Million Dollar Brand™ podcast to hear me talk about:
- What refining your copy really means, why it’s important and how you can apply what Ii share in this episode to your own business
- Making sure your copy is taking your elevated messaging and getting it across to the people that matter - your ideal clients.
- The importance of research, strategy and creativity if you want your copy to convert
- A step by step guide of what you need to do to ensure you are speaking to ALL potential ideal clients, at any stage of their journey with your business
Listen in to hear all of this and much more.
What next?
Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
Want to learn more about refining your copy?
Come join us in our 3 month group program, The Brand Messaging & Marketing Elevator, in which I walk you through our Million Dollar Messaging™ framework and teach you how to apply it to your own business. Learn more here.
In today's episode, I'm talking about how to know when it's time to elevate your messaging. Listen in to hear me talk about why it is important to make sure your messaging is resonating with your ideal client and how to use data in your business to identify when it is not so you can adjust, improve and elevate it.
What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here.
In today's episode, I'm sharing what you can expect from the Building Your Million Dollar Brand™ podcast. You'll hear what led me to do the refresh in the first place, why it is so important to get clear on your mission, and encouragement for giving yourself permission to shift as you grow.
Hear me talk about:
- The importance of understanding what you want to be known for (3:18)
- What the foundational mission of the podcast is moving forward (6:56)
- My plan to bring experts on to help teach on the different aspects and strategies of building a million dollar brand (10:44)
- Building in case study episodes to help you see what is working in real time from a messaging and marketing perspective (14:29)
- Creating a sense of the community with the podcast so you can feel surrounded by like-minded women (15:54)
Grab your spot for the free Create Your Million Dollar Messaging workshop here
Leave a us review on iTunes here
In today's episode, I'm sharing about some really exciting changes coming to the Copy Atelier and the podcast over the next few weeks. You'll hear my journey over the last two years as I've grown into my own voice and uncovering the core mission for TCA. Listen in for encouragement to stop playing small and go all in on your message and shared mission in your business.
Hear me talk about:
- Updates on what’s been happening over the last few weeks and what to expect coming up (2:25)
- Where my passion for teaching and sharing information stems from (8:57)
- The signature trio for your brand and why messaging is the most foundational piece (10:34)
- The biggest reason for rebranding the podcast (13:26)
- The mission behind the Copy Coach - helping female entrepreneurs build million-dollar brands (16:02)
- I share my realization about being authentic to my true voice and mission (17:49)
- The importance of asking yourself why not? (19:24)
- What the purpose of the podcast is moving forward (21:05)
- Why you need to be explicit about your mission and how that is integral to running a company (22:14)
- What does it mean to step into your voice? (23:31)
Save your spot for the free Create Your Million Dollar Messaging™ workshop here!
In this episode, I share the importance of speaking to the desire and the goal that your ideal client has in your copy, messaging and marketing.
Hear me talk about:
- When writing copy, start thinking about the role desire plays (2:36)
- Why should we remind people of their desires? (8:16)
- Oftentimes people get bogged down by daily life, your copy reminds them of the things they desire (10:04)
- The importance of positioning yourself as a thought leader in your industry (12:26)
- How to incorporate desire into your copy (13:31)
- Leading with problem vs. desire all depends on your ideal client (17:56)
- Marketing and copy is about maximizing your conversions and experimenting (19:30)
- As business owners we all get tired, but the key is to rest not quit. Take a moment to rely on your support network and reevaluate your next steps (23:00)
- There’s no better way to understanding your clients than to observe yourself and how you buy (25:54)
- Leading with desire in your copy: what are the questions to ask? (27:07)
Apply for cohort 2 of BMME here.
In this episode, I share that when it comes to marketing, it’s important to consider the problem, and lead with the problem.
Hear me talk about:
- A crucial aspect of creating copy is delivering the right message (2:03)
- Basic copywriting formula - PAS (problem, agitation, solution) (4:44)
- What is conversion copywriting and why does it exist (5:37)
- In order for your business to succeed, you need to understand the market and you need to create copy and messaging that addresses how things work (8:20)
- We are motivated to solve a problem because our brains are wired to try and do anything to survive, and this makes us motivated (9:48)
- Our copy is a literal reminder for people of the problem they have or the challenge or struggle they may be facing (12:17)
- When you write copy or consider your brand’s message, you have to identify and take into account the problem your ideal client might be facing and find a solution (14:45)
- Understanding the state of mind your client is in will help you craft copy that reminds them of the problem and how you can address it (17:04)
- How do we identify the base or underlying problem? (18:08)
- What are pain points? How do we use pain points in copy as reminders for clients in their daily life (18:53)
- Ensure that you are actually providing a solution and not manipulating your clients into thinking you have one (21:50)
- Leading with a problem demonstrates to your clients that you have a way to solve their problem (23:57)
Apply for cohort 2 of BMME here.
In this episode, I share why it's important to clarify your story, know how to communicate it, and how to begin crafting your own brand story.
Hear me talk about:
- As a business, your story is the aspect of brand messaging that 95% of people struggle to get clear on and understand how to express it. (5:01)
- Why it’s necessary to have two sets of meshing and multiple ideal clients in order to talk about two different facets of your business. (8:12)
- The four basic and powerful reasons to take time and clarify your story and learn how to express and share it with your audience and ideal clients. (9:02)
- Five different elements in a story: character, trigger, a transformation, a lesson and an outcome; and how to develop them for your business’ story. (12:21)
- I share my own brand story and what the journey looked like to evolve into the business I have today. (17:32)
- How my story underpins my why and questions to ask yourself to begin defining your own brand story. (36:30)
In this episode, I review a core aspect of your brand messaging that makes you stand out from your competition and helps you build authority: The hills you're willing to die on.
Hear me talk about:
- The hills you're willing to die on come down to what it is you want to be known for, which come from your beliefs, your why and your mission. (4:07)
- What the difference is in brand messaging at the basic level versus hitting big goals in business and reaching more clients. (8:37)
- Why PR is only a really powerful tool for your business when your angles, messaging, and branding is already figured out. (12:22)
- How messaging can actively draw in your ideal clients and attract them to be in the same room as you because they want to be on that shared mission with you. (16:26)
- Questions to ask and reflect on about the way your industry does things and if there are areas you do differently or disagree. (22:06)
- Several different opportunities for collaboration and community to build out your branding and messaging. (26:02)
In this episode, you’ll hear why having a shared mission is so important, how it can help you build community and loyalty with your audience, and the impact it can have on your business overall.
- The impact of getting to a place where you are confident in the transformation your offer provides and how that can shift you into a whole new level of messaging and marketing. (5:27)
- Questions to ask yourself to help you stand out, cut through the noise, and position yourself apart from others and connect with your ideal client. (8:43)
- Why the nine major points of the million dollar messaging framework are necessary to lay the foundational pieces for your marketing and messaging. (12:01)
- A shared mission allows you to build community and a legion of audience members who have chosen you and will refer you to others. (17:15)
- An exercise with multiple reflective questions to help you get clearer on your mission statement and elevate it to a shared level. (20:56)
- How to identify a shared mission you want to invite your audience to join which allows them to become future clients and part of your mission. (26:26)
In this episode, I discuss why it is so important to be yourself in your business and marketing and how that helps you to stand out and attract the right followers, leads and customers.
- One of the massive benefits of serving clients or students and how it can help you reflect on what’s happening in your own business and ways to improve. (01:20)
- Why messaging is a foundational piece of how you connect with your audience, convert them into clients and brand yourself. (04:17)
- A vital piece of branding necessary to make your business work, help it to be scaled and ultimately enjoy it all. (08:20)
- No one is you and that's your superpower because you are different with unique stories, experiences, thoughts, opinions, and beliefs. (10:31)
- Different questions to reflect on that help cut through the noise, stand out online, and become a thought leader in your niche. (15:33)
- Unfiltered thoughts and opinions about the popularity game on Instagram and the mindset to choose when engagement is less than expected. (20:30)
In this episode, you’ll hear why building a list and email marketing is crucial to having a successful business and tweaks you can make today to get better click through rates and conversions from your sales emails.
- How email provides a more effective environment to communicate with your audience when social media becomes too noisy. (3:47)
- A reminder that the ultimate goal of what we do on social media, running ads, and creating content is to bring people onto our email list to build a deeper connection. (5:18)
- The difference contexts in our businesses that we should use sales email sequences. (9:50)
- If you are experiencing a lack of conversions or click throughs in your sales emails then this might be the problem. (13:50)
- How to set up a segmented email list with multiple opt-ins and when to strategically sell to your audience. (19:07)
- Why it’s important to show up consistently with the same overarching message and what it means to provide value without giving everything away in your content and emails (24:47)
- The people who will open sales emails are the ones who are primed and ready to solve the problem they know needs solved. (26:45)
In today’s episode, I am sharing some behind the scenes of my most recent launch and how it’s possible to get great launch results without elaborate sales funnels, email sequences, and social media campaigns.
- The importance of considering the structure and sustainability of your business model and launch cycles (3:54)
- How having a framework can make content creation and all stages of your launch cycles seamless because you always have your core foundation to build upon (6:29)
- Using your framework to demonstrate your unique approach and to consistently be priming your audience for any offers you launch (9:53)
- Why you need to have clarity on your offer when launching and have a strategy in place of communicating how to provides a solution and transformation to your ideal client (17:43)
- The value of testing, tweaking and experimenting with different strategies and what I will do different for my next launch of BMME (21:44)
In today’s episode, we are talking about the key to creating copy that converts on webinars, sales pages, Facebooks Ads, and more.
You’ll hear:
- Encouragement to take some time today or this week to look at quarter two goals and review how things are going and see if expectations need to be adjusted. (2:30)
- Strategy to create a roadmap with goal milestones marked so that you don’t get caught up with doing a lot of busy work. (4:19)
- Copy conversion is a common goal for business owners and requires regular review to optimize and analyze it. (6:17)
- About conversion copywriting and how to look at the data from your conversions and different ways to increase it. (10:34)
- The messaging used in business dictates the conversion rate and that impacts the tangible success of your business. (12:18)
- It's not just about the money. It's also about the people you're welcoming into the program to have that transformational experience with you. (16:10)
- Many business owners don’t have the clarity they need to communicate to their ideal clients the transformation of their product. (20:24)
- Tools to help fix copy issues and increase conversions, increase business revenue, scale your business and make a huge impact on the world. (28:09)
It’s time for you to be able to get your messaging to a place where it allows you to expand your reach, build authority, stand out online, cut through the noise, be seen as the go to in your niche.
In this episode, you’ll hear:
- Being a thought leader means you're inspiring innovation, you're disrupting the status quo, you're changing up the industry for the better. (3:45)
- The importance of your messaging and being able to use it to scale your business, and leverage your messaging to see better results from your marketing. (6:31)
- A solution to the root cause of any problems with seeing results from messaging, content, copy, or marketing. (11:51)
- Why your unique story is valuable in your industry and niche, even when other business owners share similar opinions to you. (15:46)
- How to get your messaging to a place where you expand your reach, build authority, stand out online, cut through the noise, serve your clients and make an impact. (22:48)
Our messaging & marketing mastermind BMME kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.
In this episode you’ll hear:
- The messaging workshop to help you pinpoint the areas of your messaging and marketing that need a little bit of TLC. (1:30)
- The real problem behind a lack of conversion and connection is that your messaging is not making an impact that underlies everything and the solution to fix it. (5:30)
- A step by step exercise to elevate your messaging, shape your story, and find your audience. (9:15)
- How to build know, like and trust with your audience as well as position yourself as an expert in the industry. (15:13)
- Why it’s valuable to have a consistent flow of leads and sales in business through funnels and how to set them up if you don’t have them in place. (24:51)
- Different ways to approach the hiring process in business and take tasks off of your plate and delegate to team members. (45:33)
- The tool that will get you the results that are going to get you where you're trying to be with your business and your life. (50:36)
Our messaging & marketing mastermind BMME kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.
In today's episode, I'm talking about what you need to be doing to build out your marketing ecosystem. Listen in to learn why having a marketing strategy in place is so important AND why it is directly related to the kind of results you will see from your marketing efforts (so it's kind of a big deal). Ready to build out your own marketing ecosystem? We'll be doing this in BMME – our messaging & marketing mastermind BMME that kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.
In today's episode, I'm talking about how you can have "hell yes" copy – you know, the kind of copy, messaging and content that means any potential clients who get into a sales conversation with you are inches away from saying "HELL YES" to wanting to work with you. Honestly? We're not here for any other kind. Listen in to learn how you can make sure your copy, content and messaging is designed to get people ready to buy from you. Come to the free messaging workshop I'm hosting Thursday 29th July!
In today's episode, I'm talking about what it truly means to up-level your business and why you should be already thinking about what the "next level" looks like for you. Listen in to learn why I advocate for building a business that supports you and the kind of life you want to have, how I make decisions about where I invest my time, energy and money in my business, AND what you can start doing today to understand what steps you need to take to get from where you are now to where you want to be. Ready to elevate your messaging & up-level your business? Come join BMME!
In today's episode, I'm speaking about how you can (and need to) be building authority with your copy, content, messaging and overall marketing strategy in your business. Listen in to hear what building authority is NOT, and why you already have everything you need in order to show your ideal clients that you are an expert and the person they need to help them. I'm giving you 3 things you can start doing today to showcase and build your authority in your copy, content and messaging that don't rely on arbitrary "evidence" of your value. Learn more about The Brand Messaging & Marketing Elevator – my new mastermind that kicks off in June.
In today's episode, I'm speaking about heart-centered selling. Listen in to hear me talk about why you don't have to resort to hard, pushy or sleazy tactics in order to sell in your business – and why reframing the idea of "selling" might just be the thing you need to do in order to start seeing better results in your business. Plus, you'll hear me talk about how you can use your copy and messaging to help you do this – and to help you show up and serve your ideal clients in a way that actually feels authentic. If you're a heart-centered entrepreneur who feels unaligned with the traditional idea of selling, then this episode is for you! Apply to learn more about The Brand Messaging & Marketing Elevator here
In today's episode, I'm diving into the transformation you provide to your clients. Listen in to learn why you actually really only provide 1 simple transformation with your solution, and how you can ensure that your clients understand how that 1 simple shift is going to change their lives for the better. Plus, I'm sharing some key tips for how you can ensure that your messaging and copy around your offer adequately express the transformation you provide and the multi-level benefits this leads to so that your ideal clients understand that YOU are the person they need. Ready to learn more about how The Copy Atelier can help you reach your goals? Visit our website to see how we can work together.
In today's episode, I'm speaking about the relationship between the vision you have for your business (i.e. your big-picture goals for your business and brand) and the messaging you put out into the world. Listen in to learn why having a vision is so important, what it means for your messaging and marketing, and how you can leverage your vision and plan to help you see more meaningful results from your marketing. Are you loving what you’re learning on The Copy Coach podcast? Leave a review of the podcast by clicking here
In today's episode, I'm talking about streamlining your offers and why this (pretty simple) act can change your business for the better. If you're not currently seeing the results or growth in your business that you want or need to see to keep achieving your goals and scaling to the next level, then it might be because your offers are getting in the way. Listen in to learn why streamlining your offers is important, why you shouldn't be afraid to course-correct or pivot in your business when needed, and what your offers have to do with you becoming a thought leader in your industry. Next steps? TAKE THE QUIZ to learn which aspects of your messaging need your attention by clicking here and when you're ready for a partner in your business come see how we can help you at The Copy Atelier.
In today's episode, I'm talking about the idea of the marketing trio and why you need to build it out in your business if you want to ensure that everything you're doing and saying in your marketing is actually leading to results. Listen in to learn what the marketing trio is, how you can begin to build yours out, and how you can use it to achieve your goals of building your authority, branding yourself, cutting through the noise, standing out online, and maximising your results, revenue and impact. For more tips & insights, come connect with me on Instagram @ciaragigleux
In today's episode, I'm speaking about the importance of you identifying (and then expressing through your copy, messaging and marketing) your core values. These values are essentially the big beliefs you have around what you do and why you do it. They are the hills you are willing to die on – and they are an integral part of how you can cut through the noise, stand out in your industry and build a brand that has the runway to scale. Next steps? TAKE THE QUIZ to learn which aspects of your messaging need your attention by clicking here or book in for your free consultation call to see how The Copy Atelier can help you get closer to your goal of using your copy and messaging to scale to 7 figures by clicking here!
In today's episode, I'm talking about something that is at the heart of what I do (and why I do it) both here on the podcast and through my copywriting agency, The Copy Atelier: the need for you to have a messaging strategy. Listen in to learn why you need one, what it will enable you to do, and how you can start strategizing your messaging and seeing better results from your marketing in the process. Not sure what's getting in the way of you see better results from your marketing? Take our "What's missing from your messaging?" quiz to find out!
In today's episode, I'm speaking about how you can show the magic wand moment of your offer – and why you need to. Listen in to learn how you can effectively show your ideal client the big transformation your offer is going to bring them and how you will change their life. Plus, I touch upon the idea of vulnerability in marketing and how it can aid in fostering deeper connections with your audience and potential clients. Are you on Clubhouse? I am! Come find me over there @ciaragigleux and don't miss my "Ask a Copywriter" Q&A sessions I run every Thursday at 4pm GMT (11am Eastern).
In today's episode, I'm talking about voice of customer data – what it is, why you need it and where you can find it. Listen in to learn why making sure your copy, messaging, content and EVERYTHING you say in your marketing is aligned with how your ideal clients think and speak is so important. If you've ever wondered what's getting in the way of your message fully resonating with your ideal clients, then listen to this episode. For more tips & insights, come connect with me on Instagram @ciaragigleux
In today's episode, I'm talking about the BIG job that your funnel has – and how you can make sure it is actually doing that job. Listen in to learn what role each 'touchpoint' in your funnel has (and why they all matter) and why it's key to start from the end and work backwards when strategizing your funnel. Plus, I'm speaking about how you can identify the core message of your funnel and make sure each step leads on to the next. Ready to learn more about how The Copy Atelier can help you reach your goals? Visit our website to see how we can work together.
In today's episode, I'm talking about optimized offers and why they are the key to being able to position your offer as the thing your ideal client wants, needs and will fall over themselves to get access to. Listen in to hear how you can make sure your offer(s) are optimized, what this will mean for your messaging and copy, and how you can troubleshoot an offer that isn't bringing in any results. Next steps? TAKE THE QUIZ to learn which aspects of your messaging need your attention by clicking here or book in for your free consultation call to see how The Copy Atelier can help you get closer to your goal of using your copy and messaging to scale to 7 figures by clicking here!
In today's episode, I'm talking about how you can position yourself, your business and your offer as the thing your ideal client needs. Listen in to find out why you have to first understand what your ideal client thinks they need before you can hope to create an offer they will want AND THEN create the kind of copy and messaging around your offer that will actually be effective. Ready to learn more about The Copy Atelier can help you? Visit our website and submit an inquiry form today.
In today's episode, I'm introducing you to and walking you through my Million Dollar Messaging™ Framework. This is the framework we work through with our clients at The Copy Atelier that is designed to help you have the kind of messaging that will allow you to scale your business so you can build wealth, serve your clients, make an impact and live your life the way you want to. Listen in to hear what the framework is and how you can start applying it to your own messaging strategy so you can see more results, revenue and impact from the copy, content and messaging you put out in your business. Next steps? TAKE THE QUIZ to learn which aspects of your messaging need your attention by clicking here or book in for your free consultation call to see how The Copy Atelier can help you get closer to your goal of using your copy and messaging to scale to 7 figures by clicking here!
Join me in today's special episode where I'm rolling out the red carpet, popping the champagne and welcoming you into The Copy Atelier – our new boutique conversion copywriting agency for business owners and CEOs who want their copy to do its job. Listen in to hear my mission with the atelier, what work I believe needs to be done, and how we are going to help you use your messaging and copy to scale to 7 figures. Check out The Copy Atelier at www.thecopyatelier.com
In this week's episode, hear me speak about my biggest lessons from 2 years in business. Listen in to learn the 4 main things I’ve learned after starting my business from scratch, what I’d do differently, and how I’m feeling as we approach the launch of my copywriting agency, The Copy Atelier. Plus, learn about the benefit of building your business to fit around YOU – trust me, it’s a game changer. Follow along with me on Instagram for more @ciaragigleux.
In this week's episode, hear me speak about the need for you to define the demand for your offer. Listen in to learn what you need to do to make sure your ideal clients actually want your offer. Plus, learn how market research will help you know what to say to your ideal clients when you are selling your offer so that they say “yes”!. Come join us in The Copy Atelier for even more tips & takeaways on how you can use your messaging and copy to scale to 7 figures with ease. Follow along with me Instagram @thecopyatelier.
In this week's episode, I’m speaking about why your “why” is so important (and how you can use it to foster a deeper sense of connection with your ideal clients). Listen in to learn how to identify your why AND how to express it through your copy and messaging. Plus, learn about what having a shared purpose with your ideal clients and audience means for your business. Follow along with me on Instagram for more @ciaragigleux.
In this week's episode, hear me speak about the need for you, as the creative visionary of your business, to have a full and deeply clarified understanding of your messaging. Listen in to learn why you need to be conscious of sharing your brand’s core message with your team in order to lead them to greatness AND to make sure that you’re saying everything you need to say to your ideal clients and audience to get them to connect with you and convert. Loving what you’re learning? Leave a review of the podcast by clicking here
In this week's episode, hear me speak about the power of simplicity and how you can make it so that scaling your business actually feels EASY. Listen in to learn why you need to be focusing in on one ideal client, one offer and one funnel if you want to have strong copy and messaging that does its job. Loving what you’re learning? Leave a review of the podcast by clicking here!
In today's episode, I'm speaking about why you need to be unafraid to share your story in your copy and messaging. Listen in to hear why your story and your experiences, skills and knowledge are what you can use to stand yourself out in your niche. This isn't just about sharing your story – this is about owning your amazingness. Follow along for more on Instagram @ciaragigleux
In this week's episode, hear me speak about why you need to make sure the business you're building is for YOU. Not for the person in your Instagram feed and not for the person in that Facebook group you're in. Listen in to learn why I believe that building a business and offering services that are truly aligned with you, your strengths and your passions is the only way to make real progress in your business journey. Plus, learn about the "rule of 1" and why it is so important when it comes to talking about (and marketing and selling) your offer to your ideal client. Follow along with me on Instagram for more @ciaragigleux.
Join me in today's episode where we're talking about how having a shared set of beliefs with your ideal client actually plays a massive role in fostering a deep connection, building community, and standing you out. But how we do that? Listen in to learn the benefits of having polarizing content. Let me know what you think of this episode by reaching out to me on Instagram @ciaragigleux
Join me in today's episode where we're talking about how you can make sure your ideal clients zero in on YOU and not all the other people who do the same thing you do! How we do that? By making sure your copy amplifies you and your brand's uniqueness. Listen in to learn how you can make sure your copy cuts through the noise and stands out in the sea of all the other businesses in your niche. Let me know what you think of this episode by reaching out to me on Instagram @ciaragigleux
Join me in today's episode where I'm talking about how your copy can (and should be) used to prequalify your potential clients to ensure they are in fact your IDEAL clients. When it comes to working with someone in a 1:1 capacity, it's important that they don't just tick the demographic aspects but that they are also someone who matches with and values what YOU value. I like to call this 'The Meghan Markle test' – and your copy has a BIG role to play in it. Let me know what you think of this episode by reaching out to me on Instagram @ciaragigleux
Join me in today's episode where I'm speaking all things launching with Amanda Wilson-Ciocci – expert launch strategist, owner of The Monarch & Co and founder of the 'Launch with Impact' program. Listen in as Amanda shares the most common problems she sees business owners coming up against when launching and hear her advice for how you can make moves in your business without compromising on who you are as a person and the type of business owner you want to be. Interested in learning more about Amanda's Launch with Impact program? Sign up via my affiliate link and you'll get an extra special bonus from me: access to my 'Secrets of a 5 figure Sales Page' workshop where I teach you some of the exact processes I use to write 5-figure sales pages for my 1:1 clients...so you can see better results from your own sales pages (and launch!). Learn more about the program at https://the-monarchandco.mykajabi.com/a/29548/2e8bmVoQ
In this week's episode, we're throwing it back again – back to Episode 19 where I was speaking about knowing what your ideal client wants. This aspect is so important because it provides the 'framework' of your ideal client's story – the story you need to craft in your copy in order to convert (whether it's on your sales page, in your emails, or through your whole launch funnel). Thanks to our brain's propensity to make emotional-based decisions, our desires are what drive us. That's why knowing what it is your ideal client is out there searching for is key for being able to show them why YOU and your offering is going to give them what they want (and need). Unsure how to do that? Listen in to this throwback episode!
In this week's episode, I'm throwing it allllll the way back to Episode 2 where I first spoke about this idea of honing and owning your own voice and strategy in your business. This idea almost feels more appropriate now than ever before, especially as far as my own business goes. Staying true to your values, your why, your passion and the vision for how you want your business to look like is so key – but often we can get sucked into things we think we "should" do or want for our businesses. If that resonates with you, then listen in to this throwback episode to hear me speak about how you can hone and own your own voice and strategy in your business so that your work and your messaging is fully aligned with who you are and who you want to be.
In today's episode I'm speaking about something that's a little more complex than you might originally think: addressing, handling and overcoming objections on your sales page. We humans are always going to have objections and our brains like to default to seeing many things are 'risks' – which is exactly why you need to make sure your copy is doing all that it can to make your audience and ideal client see that your offer is not a risk. Listen in to learn the 5 most common objections and some methods for handling them in your copy. Come follow me on Instagram! www.instagram.com/ciaragigleux
In today's episode I'm talking about an issue that's prevalent in the online business world: undervaluing and underselling your services. What has this got to do with copy? It's simple: the fear that keeps most of us from raising our prices and charging what we're worth is the fear that we won't be able to attract and convert any clients at these new, higher prices. Enter – your copy! Listen in to hear how your copy can actually help you raise your prices and what you need to be doing in your copy to convince your ideal clients that you are most definitely worth what you're charging. Link to the Honeybook report mentioned in the podcast: https://www.honeybook.com/risingtide/2019-gender-pay-gap-report Visit my website to learn about my services https://www.ciaragigleux.co
In today's episode, I'm getting down to the truth of why your last launch results sucked. A "sucky" launch doesn't necessarily mean one where you saw no sign-ups or sales – it's really any launch where you didn't meet your expected targets. Those kinds of launches can make you feel like a failure...but in today's episode I'm challenging that AND I'm cutting through the noise to explain the 1 simple thing you didn't do in your last launch so you can make sure you do it better next time! Get the show notes at www.ciaragigleux.co/blog
In today's episode, I'm shaking off and shaking down some of the business and copywriting realisations I've been having over the last few weeks and months. Realisations that affect YOU, your messaging and your business success. Listen in for some of my most honest conversation to date about showing up, speaking up and getting the launch and business results you deserve by focusing on and taking ownership of your message. For the show notes go to www.ciaragigleux.co/blog
Join me in today's episode where I'm speaking about an important topic: the words we choose to use in our business marketing, messaging and copy. Our words have power and they can make an impact – but this means we need to be aware of the words we're using, the origins of these words and whether, by using them, we are being the opposite of anti-racist, inclusive and diverse. The articles quoted in this episode are: Sesali – https://www.refinery29.com/en-us/2018/02/142047/black-slang-words-meanings-history; Jeremy – https://www.wired.com/story/rupauls-drag-race-slang/; Zeba – https://www.huffingtonpost.co.uk/entry/black-slang-white-people-ruined_n_55ccda07e4b064d5910ac8b3?ri18n=trueGet the show notes at https://www.ciaragigleux.co/blog
In today's episode, I'm busting some copywriting myths and talking about one of the most popular questions I get asked: how long should your sales page be? Listen in to find out what role your sales page plays in your business, how to figure out how many words you should be using on it AND how you can make sure you're not missing out on 75% of your potential clients and customers. Get the show notes at www.ciaragigleux.co/blog
In today's episode, I'm chatting about the importance of awareness-level copywriting and using your messaging to meet your ideal client where they are at. Join me as I dive into the 5 levels of prospect awareness, what it means for your copywriting and how you can ensure that the copy on your website and on your sales pages is doing the job it needs to do in order to bring in more conversions, more sales and more clients. Get the show notes at www.ciaragigleux.co/blog
In today's episode, I’m bringing it all the way back to basics and diving into the difference between a landing page and a sales page AND (crucially) when do you need a landing page, when do you need a sales page, and what happens if you get it wrong. Make sure to grab a notebook and a pen because you’re going to want to take some notes from this episode as you learn which page is best for you depending on your current conversion goals. Get the show notes at www.ciaragigleux.co/blog
In today's episode, I'm sharing with you one of the simplest (and yet most effective) things you can do to make sure your copy is infused with personality. Listen in for why it is so important to make sure your copy is more spicy than stale and to learn what sort of impact boring, beige and generic copy has on your bottom line and ability to grow (hint: it's not good). For the show notes go to www.ciaragigleux.co/blog
In today's episode I'm chatting with coach for creatives, Hannah Strenger. If you've ever found yourself feeling stuck in your business or life, maybe because that Imposter Syndrome is rearing its head again, or you simply feel overwhelmed at the hill you're trying to climb, then this episode is going to help you. Listen in as Hannah shares her top tips for making moves in your business – advice that's applicable to anyone, whether you're in a creative industry or not. If you need some inspiration for when you're feeling stuck, then this episode is a must-listen. Get Hannah's Confidence Portfolio Worksheet here: https://hannahstrenger.lpages.co/confidence-portfolio/ and get all the show notes for the podcast at www.ciaragigleux.co/blog
Join me in this episode as I discuss how you can use your copy to meet your Q2 goals...even in 2020. Even with all that is going on right now in the world, you still have a business to run, goals you want to accomplish and dreams you want to make come true. Listen in as I share how your messaging, your copy and your marketing all have a big role to play in this, and how you can still make your Q2 goals come to fruition. If you're considering a rebrand, pivoting your business to better serve your clients, or simply not seeing the results you want to see going forward in your business, then today's episode will help you ensure you address these things with the one thing you can rely on to show up and sell for you – your copy.
In today's episode, I share my easy tips for how you can review, refine and optimise your own website copy so you can make sure you are maximising your chances of converting ideal clients into actual ones. Learn how you can get your website words working for you (which means they are actively working to draw in ideal clients and turn visitors in warm leads and actual customers) instead of working against you. Get your free step-by-step roadmap to writing a converting website at www.ciaragigleux.co/blog/36 and let's get your website words working for you!!
In today's episode, I'm delving into the idea of showing the transformation. When it comes to writing copy that converts, one of the most important things you need to be able to do is to show your reader (your ideal client or customer) the potential transformation that working with you, investing in your services, or buying your product, is going to bring them. Listen in as I talk you through how you can show the transformation in your sales copy and sell your ideal client's the good night's sleep. Get the show notes at www.ciaragigleux.co/blog Learn more about Write your Site at www.ciaragigleux.co/write-your-site
Join me in this episode where I speak with Sales Coach Milana Sarenac about how you can show up and sell out your services and offerings without feeling sleazy. Milana and I chat about the big mindset blocks that are likely behind your reluctance to show up and sell, and how you can overcome these! Plus, she shares some immediately implementable tips for how you can turn your selling game around STAT and start seeing better results in your business. Connect with Milana on Instagram at https://www.instagram.com/milanasarenac Get the show notes at https://www.ciaragigleux.co/blog Don't miss out on your chance to win 1 of 3 really great prizes (including a copy of my course Write your Site) by leaving a review of the podcast on iTunes before April 27th 2020!
Your copywriting is more important now than ever before – which is why I want you to be able to take the tips I'm sharing in today's episode and quickly implement them in your copy so that you can start seeing results. In today's episode, I'm focusing on headlines and how to write them so that they actually do their job – which is to grab your ideal client's attention and get them to keep reading. Listen in to learn 3 great tips for how you can see more conversions from your headlines, plus find out how you can win 1 of 3 amazing prizes, one of which is worth $497! For the show notes go to www.ciaragigleux.co/blog
In this episode, I'm helping you define and dig into your ideal client's point A and B. Listen in to hear how you can define these two points, how your ideal client feels about their whole journey, and why knowing these things are so important for your copy and your messaging. For the show notes go to www.ciaragigleux.co/blog/32
Listen in as I answer the questions submitted for this special Q&A episode. I received questions on positioning yourself and standing out from the crowd; how to break copywriting up into stages and how to build up the storytelling element; and my thoughts on how you can know if your messaging in your content is already on point. Hear me dive into these questions and provide tips that you can start using today to refine and improve your copy and get you closer to where you want to be. For more information check out www.ciaragigleux.co
In this episode, I dive into conversion copywriting! What it is, why it matters, and what you can start doing today to begin seeing more conversions from your copy. Listen in as I introduce and dig into 3 Persuasion Principles and show you how you can begin to implement these and use these to their maximum potential in your copy, messaging and marketing. Get the 123 system for writing compelling and converting copy (with a bonus video lesson on conversion copy!) here. Learn more about Write your Site here.
In today's episode, I'm sharing my simple system for writing compelling and converting copy. Listen in as I talk you through the 3-step system that I use when writing copy for my 1:1 clients, for my own business, and that I teach in my online copywriting course Write your Site. Hear me talk about how YOU can learn how to write compelling and converting copy for yourself. Get my 1,2,3 system framework and learn how you can use the 3-step system to write compelling and converting copy for your own biz here. For the quickest and most supportive way to get there? Come join Write your Site!
Join me as I chat with Sarah Wallace, a personal branding expert, and learn her tips and advice for building your personal brand online. Listen in as we discuss how a personal brand is really your online reputation, how you can build one without getting caught up with all the 'should', and how you can meaningfully begin standing out online so that you can attract more ideal clients and get your business growing. Get the show notes: www.ciaragigleux.co/blog Get Sarah's free workbook on how to land your first podcast interview here: https://www.sarahlynnco.com/podcastguestguidefreebie
How do you differentiate yourself from the others in your niche? How do you make sure that your ideal clients see you as their ideal service provider? In a nutshell: you need to stand out from the crowd. And how you do this is by defining and digging into your USP – your unique selling point. Listen in on today's episode where I share how you can hone in on your USP, define your how, and use it in your copy to make sure your ideal clients are choosing you over your competition. Sign up to the Write your Site waitlist to get early-bird access and a special discount! www.ciaragigleux.co/write-your-site Get the show notes: www.ciaragigleux.co/blog/honeyourusp
In today's episode, I'm speaking more on one of my favourite topics: your ideal client! Listen in for why defining AND digging into your ideal client is the key to being able to speak directly to this person with your messaging, marketing and copywriting. If you do only one thing this week, listen to this episode and follow my tips for how you can really start to dig in and find the gold on your ideal client. You can thank me later! Sign up to the Write your Site waitlist here: https://ciaragigleux.co/write-your-site Get the show notes here: https://ciaragigleux.co/blog/defineanddigintoyouridealclient
Are you on Pinterest? And I don’t mean for pinning inspiration for your dream house, wardrobe, or wedding – are you on Pinterest for your business? Listen in on my conversation with branding and marketing strategist, and the creator of Pinterest for Creatives, Molly Ho, as she tells us why Pinterest is one of the best marketing channels for your business, and what you can do to get your own Pinterest marketing off the ground.
Plus, listen in as she shares some of her amazing, inspiring story for how she went from having a minimum wage job to building a business that lets her help female entrepreneurs find clarity in their branding, streamline their marketing, and save time in their business, all while being able to travel the world and live life on her own terms. Learn more about Pinterest for Creatives here. Get the show notes at www.ciaragigleux.com/blog
When it comes to our businesses, a big goal is often to get to a place where your business works even when you’re not. Whether it’s because you want more time to be with your family, look after your children, work on a passion project, or simply have more time to do the things you love doing, I know I speak for a lot of us when I say that we want more time.
Automating your business and marketing and setting up sales funnels does NOT have to be complicated or reserved for businesses with multiple team members and inexhaustible resources and today I am so excited to be talking with Justine Haveland, owner and lead funnel strategist at WelaWorks, a marketing automation agency that builds sales funnels for online businesses.
Listen in as Justine shares her knowledge and tips for how you can start automating your business today with minimal stress so that your business can be working for you even when you’re not. Plus, hear Justine talk about her own entrepreneurial journey and the biggest lessons she’s learned since starting her own marketing and automation agency.
Get Justine's '6 secrets Funnel Framework' at http://www.welaworks.com/6secrets Get the show notes at www.ciaragigleux.co/blog
In this episode, I'm talking about what you need to be doing to stop your ideal clients from leaving your sphere before they have a chance to work with you 1:1 or buy your offer. I'm speaking all about your messaging, your content and your copy, and how if you really want to garner results with your marketing efforts, then you need to make sure your material is working for you. I spill the tea on one of the key ways you can get your ideal clients to see that you are THE person they need to work with if they want to achieve their goals. Get the show notes: www.ciaragigleux.co/blog Get your 10 free homepage headline templates: https://ciaragigleux.mykajabi.com/free-homepage-headlines
In today's episode, I'm sharing my motivation to get back to basics when it comes to your online marketing. What does that mean? It means recognising and honouring the fact that the results of your marketing efforts (all the time you spend engaging on IG, the time you take to create free content, the emails you send out, the money you spend on ads) depend on the quality of your marketing material – i.e. your copywriting! Tune in to hear more on this plus learn my plans for The Copy Coach podcast in 2020, what you can expect to hear from me and from my invited guests. To apply to be a guest expert on the podcast or to leave a review, visit https://ciaragigleux.co/thecopycoachpodcast
In today’s episode, I'm taking you through the anatomy of a sales page – and focusing on what you need to include on your sales pages if you want to maximise your chances of exceeding your income goals! For the show notes go to www.ciaragigleux.co/blog. For information on Write your Site go to www.ciaragigleux.co/write-your-site.
In this episode, I’m taking you through 5 of the most common copywriting mistakes I see on websites so that you can review and refine your own website copy and get it in ship-shape for making 2020 the year you elevate your copy and your business. Get your free homepage headline templates here: https://ciaragigleux.mykajabi.com/free-homepage-headlines
In this week's episode, we turn our focus to understanding your ideal client's desires and pleasure points. In order to understand what your ideal client want and needs to hear from you, you need to understand what it is they want, what they are searching for and what they want to achieve. Even more important? Understanding why they want what they want. If you can do these things, you can hit upon your ideal client's desires and pleasure points in your copy so that you can begin to show them that the ticket to getting what they want is YOU.
Ever heard of the principle of "loss aversion"? It's what tends to makes us humans more motivated by the threat of losing than we are by the prospect of winning. In this episode, I'm expanding on this idea and thinking about your ideal client's problems and pain points and how you can hit on these in your copy.
Every copywriter worth their pencil has a formula for writing copy, and in today's episode I'm sharing one of mine. This is the formula I use when writing website, sales page + email copy for my clients (and myself). Like any good formula, it has an acronym – this one is CASH. Listen in to find out what CASH stands for and how to use my formula to help you write more magical copy! Learn when Write your Site relaunches: https://ciaragigleux.mykajabi.com/write-your-site-waitlist
Did you know you only have 8 seconds to grab the attention of your website visitor before they will bounce? Yep, that's shorter than the attention span of a goldfish! This means that your homepage headlines and copy need to grab attention and get your ideal client to keep reading. In this episode, I'm sharing the 3 types of headlines I consider to be must-haves for your website homepage. Grab my free 10 Homepage Headline Templates document by going here: https://ciaragigleux.mykajabi.com/pl/122149
In this episode, I'm talking about your brand personality and, specifically, 3 things: your brand words, brand voice and tone, and brand language. Your brand personality is very much to do with what you say and how you say it – so let's dig in!
Those 3 little words...I'm talking about know, like and trust! Getting your potential clients and customers to trust you is necessary if you want them to buy from you, invest in you and work with you. Your copy and your content play a big role in this. In this episode, I'm digging into how you can use your copy and content to build know, like and trust with your audience of potential clients and customers.
The riches are in the niches – sound familiar? Well, it's true, especially if you want the content you share and your website copy to actually lead to conversions. In this episode, I'm digging into the need for a niche and what it actually means for your copy (and your ability to grow BIG).
In this episode, I’m focusing on how you can craft engaging captions and I’m also going to talk a little about your overall Instagram strategy. There is a freebie that goes along with this episode! Download my free Instagram Caption Checklist at www.ciaragigleux.co/instagram-caption-checklist
In this episode, I'm talking about why building and growing your email list is so important AND how you can actually create an opt-in that will be tempting enough so that your ideal client chooses to download it in exchange for their email address. Show notes: www.ciaragigleux.co/blog/how-to-create-an-opt-in-your-ideal-client-wants
Whenever I get asked questions about copywriting, essentially what everyone wants to know is how can I actually write copy for my business that is going to stand me out, is going to get me picked and is going to lead to getting clients. And my very simple answer for that is: know who you are talking to. And today, we're going to be focusing on this and talking about how you can identify who your ideal client is. Sign up for Write your Site! www.ciaragigleux.co/write-your-site
Your 'About Me' page is the place on your website where you can lift the veil on who you are and show your ideal client a glimpse of the person behind the business. A key component of the page? Your story. In this episode, I'm sharing with you what sort of story you need to be sharing on your 'About Me' page, and how to unearth it. Plus I'm sharing my own backstory – for the first time. Write your Site: www.ciaragigleux.co/courses
Do you have a website? If you're an online (or brick and mortar) service-based business, you need a website. Even if your social media is on point? Yep! In this episode, I take you through the real reasons why you need a website and what you should be saying on it so that your ideal clients have more chances to find you and choose you. The waitlist for Write your Site: https://mailchi.mp/ciaragigleux.co/writeyoursitewaitlist
In your business, you might spend a lot of your time talking about what you do and how you do it. But what about your why? Understanding and communicating why you do what you do and what you believe in is often one of the most underrated, and yet most powerful, components in a business's messaging and marketing strategy. In this episode, we dig into why your why is so important, how you can figure yours out and how you can express it to your ideal clients through your copy. Show notes: www.ciaragigleux.co/blog/why-your-why-is-so-important-and-how-to-express-it
Do you constantly find yourself flip-flopping between plans and things that promise to be the magical potion, the secret sauce thing that is going to solve all of your problems and fast-track you to success city? And instead of actually doing that, these things just serve to be overwhelm-inducing tasks that take up too much of your precious time and don't actually get you anywhere. Well, this episode is for you. Because in it, I'm going to be sharing with you how you can cut through the overwhelm in your business – and no, this isn't another secret sauce, magical ingredient, ridiculously overpriced tool you need to order online. It's simple. It's strategy. Show notes: www.ciaragigleux.co/blog/how-to-cut-through-the-overwhelm-and-create-your-brand-strategy
I firmly believe that a business becomes a brand, and has the potential to become one, when it manages to hone a unique identity. And, being a copywriter and brand strategist, it is perhaps unsurprising that I believe that your words – your copy, your messaging, your content – is a cornerstone of this identity. And that's what this episode is all about – how you, as a solopreneur, can craft your own brand identity and start building a true brand, not just a business, using your words. The show notes: https://ciaragigleux.co/blog/craft-your-own-brand-identity
For service-based businesses, sales copy is very important – you aren't selling a tangible product: you're selling your time and your expertise. Expressing why your ideal client needs this and why they should pick YOU can be difficult. And it can be hard to wrap your head around having to try and 'sell'. When I first started my business, the idea of 'selling' made my palms sweat. In this episode, I'm sharing with you how you can re-adjust your thinking about 'selling' and how to write your sales copy in a non-salesy way!
When we think about storytelling, and really great storytelling, it's normal for us to immediately think about books and films – because we easily recognise these as stories. But have you ever considered that the narrative put across by brands and companies in their marketing endeavours are also a form of storytelling? They are. And that's what I want to talk about today: storytelling, and specifically what it is and why it works.
Click here for the show notes.
One of the biggest lessons I've learned over the 11 months has been to realise that in order to create my business in my way, I need to focus on myself and my own strategy. In this episode, I'm talking about how I learned to hone and identify my own voice and create my own brand strategy, and how you can do the same for your business.
Before we dive into all things copy, content and strategy, I want to take a few minutes to introduce myself properly and explain my goal for this podcast (which should help you decide if you want to stick around or not!).
For the show notes: https://ciaragigleux.co/freeresources/thecopycoachpodcast1