The Sugatan Effect Podcast: Recent Episodes
sugatan.io
Holistic approach to eCommerce & entrepreneurship. A podcast in which we cover topics with radical transparency to help you achieve mastery and excellence in your craft.
eCommerce marketers, you’re missing out big time if you’re not advertising on TikTok yet! In this podcast episode, Sugatan’s Video Strategists and resident TikTok connoisseurs, Haley Rebennack and Callum Hilton talk about paid versus organic TikToks, the power of viral sound and music, how TikTok is just as effective of an acquisition channel as Facebook and Instagram, and why eCommerce brands need to get onto TikTok pronto.
Matas started as a Junior Ad Buyer at Sugatan in 2020 and is now the Chief Growth Officer. Eimantas mentored Matas and was part of Sugatan’s success in scaling eCommerce accounts 10x as an Ad Buyer from 2020 to 2021. In this episode, they talk to Kris about how they started out, what it takes to be a masterful Ad Buyer, and how their careers evolved. If you’re an Ad Buyer looking to level up your career, apply on our Careers page at Sugatan.io.
Kris talks to Joe Valley in this episode. Joe has been referred to as “the G.O.A.T. in the acquisition game” because of his 5-step process for getting the maximum value out of an exit strategy. Kris and Joe discuss his best-selling book, The EXITpreneur’s Playbook, and dive into topics like how to know when it’s time to sell your business, the four pillars of value, and the role an entrepreneur plays in their business’s valuation.
In this episode, Kris Sugatan talks to Paul Benigeri, Co-Founder and CEO of archive.ai, about the future of community marketing and the new Archive app. The app detects when your brand has been mentioned and automatically saves the Instagram post or story, giving you easy, organized access to UGC. Kris and Paul also talk about automation, virtue signalling, and the top three trends brands should pay attention to, so listen up for those insights!
In this episode, Kris Sugatan chats with Maryna Taiberman, Graphics Director at Sugatan, on how her team has generated $6 million in trackable revenue from August 2020 to October 2021. Sugatan specializes in growing direct-to-consumer brands and this episode is all about the realization Kris and Maryna had about the value graphic ads create when it comes to testing various angles quickly and efficiently.
In this episode, Kris Sugatan chats with Alexander Ulreich, CEO of STRAT3GIC Marketing Agency, on the importance of understanding your audience’s pain points, building a solution for them, creating an irresistible offer, and delivering on your brand promises. Based on the belief that understanding your customer is fundamental to the success of your business, Kris and Alexander discuss their personal experiences growing brands with this underlying methodology.
In this episode, CEO & Founder, Kris Sugatan, chats with team members Domantas and Sergei about the struggles and successes of creating Sugatan’s first eCommerce brand. From product research to running out of stock from scaling too quickly, we’re sharing all of our takeaways from scaling a business from scratch to $100k monthly revenue in just 3 months. If you’re interested in starting your own eCommerce business, this podcast is a must-listen for you.
In another solo Sugatan Effect podcast, Deividas gives an update on what's been going on behind the scenes the past 2 months. It's been tough, but now, things are finally starting to pick up again. In the quick podcast, he gives an update on testing offers, new eCommerce funnels, and the main differences between 8-9 figure entrepreneurs. It's omlu under 15 minutes but jam-packed with valuable insights, check it out!
In this episode, Deividas talks with Martyn Cook - Co-founder of Noobru (nootropics brand), entrepreneur, and marketers for 14+ years. Martyn's list of achievements includes: Building multiple 7-figure eCommerce brands from scratch since 2007, co-founding high-level digital entrepreneurship and board of advisors mastermind, co-founding a successful software company, AND somehow, still finding the time to publish 2 books. In this podcast, they cover all this and more. Listen on for Martyn's insights on what it takes to succeed as an entrepreneur and what he learned in his long journey as an enlightened entrepreneur.
In this podcast, Jure Knehtl is back to talk about crushing it in eCommerce, scaling brands in Eastern Europe by going after low-hanging fruit first, and gives an overall update on the state of eCommerce marketing. He talks on all things localization, scaling brands in smaller countries, and how he and his team managed to grow one of their eCommerce partners from 0 to 7-figures plus in monthly revenue in under 1 year...
In this podcast, Deividas and Kris recap on 2020, open up about their mistakes, and talk high-stake decision-making processes when scaling eCommerce businesses. Kris shares her top 3 biggest lessons on management and talks about growing from 25 team members to 80+ in less than a year.
In this podcast, Deividas speaks with Bostjan Belingar - Slovenian email marketing agency owner with over 60-70 employees and 50+ clients. Bostjan shares his life lessons on growth, personal development, and applying the 80/20 rule to his life and career as an agency owner. They discuss the psychology behind growth, talk about career and personal growth, how Bostjan went from working 200+ hours per month to only about 100, and more.
John Hagan, the Sugatan veteran, is back on the podcast for the third time to catch up with Deividas on all things eCommerce marketing, scaling up, Black Friday results, and more. The two discuss everything from scaling eCommerce businesses to mental models needed to reach $100M. Deividas and John share their results with Black Friday, what they're planning to do differently this time around, and how they're planning to 10x their growth.
In this episode of Black Friday Cyber Monday post-mortem, Deividas and Arnas discuss generating $10M on Black Friday, mental health, and balancing life with high-performance eCommerce marketing. Listen on for a personal take on self-development and practical eCommerce Black Friday Facebook ads strategies.
Welcome to the first episode of Black Friday Cyber Monday post-mortem. A podcast series where Deividas will be bringing on other marketers and entrepreneurs in the eCommerce space to talk about their BFCM results and marketing strategies. In this episode, Deividas is joined by 2 guests for the first time - Emanuele Maragno and Daniel Bidmon who discuss how they generated $5M in November using their 1-month eCommerce funnel and share other lessons and insights learned along their entrepreneurial journey.
In this solo podcast, Deividas recaps his past few months and Black Friday lessons, gives an insight into future podcast guests, and shares some lessons learned on growth. Everything from personal development to lessons learned from important business decisions, Deividas gives his thoughts and first-hand experience on navigating through it all. How much you grow is how much of yourself you’ve destroyed. Listen on to learn what all this means.
In this podcast, Alexis Bourgeois peels back the curtain on the industry-standard practices she learned doing influencer marketing for global mass companies and her insights shifting to Sugatan. She shares the biggest takeaways working at Condé Nast, things that are going to be helping her throughout her whole career, and what she's focusing on in influencer marketing for 2021.
In this episode of the Sugatan Effect, Deividas is joined by Brian Swichkow - a recovering growth-hacker, and now can be best described as somewhere in between an entrepreneur, storyteller, and artist. He discusses the art of multidimensional storytelling, marketing, and playing. Listen on for a whole new perspective on telling stories to grow your business as well as personal life in every dimension. This is nothing like you've ever listened to before...
In this episode of the Sugatan Effect, Deividas is joined by Maxwell Hertan - entrepreneur and founder of Megaphone marketing, a digital agency he started 7 years ago that now consists of 60+ members. Though nowadays, Max only works once a week while his agency manages 200+ clients. Listen on to learn how Max got comfortable with letting go of control and his thought-process on business development and personal growth...
A highly anticipated guest - Simon Philips, co-founder, and chief strategic officer of Glass Elephant, joins today's podcast to discuss his rollercoaster of a life, growing eCommerce businesses, and how he went from being $200K in debt to generating 7 figures in profit in under 3 years. Simon goes in-detail about his journey and talks about it all - the lows as well as the highs...
In this podcast, Deividas is alone again and gives an update of what he's been up to in the past 2 months. He shares insights from life-changing experiences, eCommerce business scaling secrets, and how he plans to give away more value with these extraordinary guests. This is just the start. Here's what you can expect from the Sugatan Effect in the upcoming 2 weeks.
This podcast is different from others. In this 17-minute, action-packed podcast, Deividas shares the results of the 2-3 week research project he was working on with consultants and research & consumer marketers.
Here's what he covers: the 3 biggest needle movers he found to scale eCommerce businesses past the $3M monthly revenue cap, copywriting tips using an incredibly underrated marketing channel, a problem-solving meeting formula that helped when he was overwhelmed with meetings, and more...
This is another Deividas & Kris podcast in which they discuss a highly anticipated topic... Black Friday Cyber Monday. They talk all things eCommerce ad buying strategies, how to prepare for Black Friday and Cyber Monday day-by-day, the exact marketing channels and platforms used (and how), and more. Watch out for the email marketing approach Deividas used to generate up to $300K in a matter of just 3 days and other 7 figure level advice within...
In this episode, Kris joins Deividas to discuss lessons learned scaling past $30M/year and hiring experienced management operators. Kris and Deividas share their thoughts, experience, and insights on management, relinquishing control to their teams, focusing on long-term revenue, and more. Like the classic saying goes, you jump off a cliff and build a plane on the way down. Listen to the podcast to find out how to make sure your plane is operating and your team members are doing their best piloting it.
In this podcast, Deividas is joined by Ryan Mckenzie - co-founder of Tru Earth (eco-friendly laundry detergent) and an entrepreneur with 20+ years of experience under his belt. In one and a half years, Ryan and his team then managed to scale to around $2M in monthly revenue from explosive growth and in the podcast, he discusses with Deividas how they managed to do this, his approach to subscription businesses, having the entrepreneurial mindset, and more.
In this podcast, Deividas links up with Kilian Markert to talk about a recurring and favorite topic on the Sugatan Effect podcast - personal development and mental health. They discuss how to form habits, make sure you stick to them and optimize your approach (down to the environment and mindset) to achieve your goals. According to Kilian, the core pillars of high-performing individuals come down to energy, attention, and mindset/identity. And in the podcast, he explains how to approach each for maximum efficiency.
In this podcast, Deividas talks with Darius - co-founder of AdKings (eCommerce growth agency) who’s been working in eCommerce for 7-8 years now. They touch on all things from mental health and finding direction in life to scaling businesses within eCommerce to 6-7+ figures and the behind-the-scenes of running a growth-hacking agency.
In this podcast, Deividas sits down with Tom Shipley - entrepreneur, eCommerce investor, and strategist advisor behind 6 figure eCommerce businesses. Tom’s brands have sold over $1B through direct-to-consumer Marketing and retail. And now, he shares some of the most important eCommerce and business lessons learned throughout his career for over 21 years now.
Deividas and Kris talk about processes that take eCommerce businesses to the next level (based on personal experiences), challenges along the way, and lessons learned hiring specialists vs generalists. In this episode, Kris shares it all - her approach to bottlenecks, how to optimize processes for people in your team, and how to overcome challenges that prevent you from advancing your business to the next level. Expect specific examples, relevant case studies, and highly actionable advice within.
In this podcast, Deividas talks with Fares Benouhiba - former artists manager, marketing strategist, and entrepreneur working with 7 & 8 figure DTC brands. Fares shares his story of how he came from making around 200€ a month in Africa to owning his own record label, and then, a marketing agency in Europe. Fares shares his thoughts and experiences with running eCommerce businesses, learning marketing from scratch, spending $300k monthly on Snapchat ads, and more...
Deividas and Kristaps catch up on all things influencer marketing after their last podcast 6-7 months ago. Now things are a bit different. They discuss the process that goes behind making $350K/month in influencer marketing, Kristaps breaks down his exact process for emailing 400+ influencers in a week, shares some of his favorite influencer outreach tools, platforms, and more.
In this podcast, Deividas is joined by Saul Colt, the self-proclaimed smartest man in the world, to talk about non-traditional forms of marketing. Saul shares his stories of successful marketing stunts (from skywriting to a naked fashion show for a belt company), talks word-of-mouth marketing, and describes how to approach personality-based marketing...
In this episode, Deividas talks with Emma - Sugatan's new PR consultant on her background, how she gets things done, and what's it REALLY like to be working in PR. Emma shares her stories from working in different ad agencies, her process on how to get magazines to write about you (without you having to ask), and the importance of storytelling within your brand. Be sure to also keep an ear out for what Emma recommends to those just getting into PR...
It’s been almost 2 years since Kris founded Sugatan. And now, to take us back, Kris and Deividas share stories, lessons learned, successes, and failures in testing creatives and running the agency. She explains some of the most important conversion-driven principles when it comes to creatives, different marketing tactics, and biggest lessons learned running the agency.
Deividas and Holly (Sugatan's video ad director) discuss what goes behind creating the winning video ad. Holly talks about her process, standard operating procedures, and lessons learned being with Sugatan and scaling businesses for the past 2 years. She explains how to get your video ad to stand out, and some of the best video practices for brands to scale.
Deividas and Kris are back at it again. This time, they come around to discuss how to start a brand new eCommerce business from scratch, the importance of a proper workflow, and how to plan for success. Kris explains her new contextual process for finding the winning eCommerce product, and how she would plan everything out step-by-step...
Deividas and Arnas discuss generating $12M in monthly revenue using Facebook Ads, testing different creative types, their mindset change, and more. Arnas explains what changed since the last time they spoke (when they were discussing how to spend $80K profitably in Facebook Ads), discusses some of the biggest potential needle movers in the industry, and the importance of thinking big...
In this episode, Deividas and Jure catch up for the first time since Jure’s visit to Lithuania.
Jure, the CEO of WeScale and all-around expert in influencer marketing and eCommerce scaling, first reached out to Deividas in 2019 with some advice on scaling his business.
And now, he’s back to talk about all things influencer marketing, how he got his start, eCommerce scaling, and more.
When Jure first got his start in digital marketing, around 6 years ago, it was a completely different scene. Back then, he was just trying to learn digital marketing, spending up to $22 a day, and getting little to no mobile conversions (because sites weren’t even optimized for mobile back then!).
Now, Jure shares his experience with scaling up from $0 to $50 million in just under 4 years.
He talks about the process behind the secrets of his success: influencer marketing and localization.
Jure also explains his secret sauce for working with influencers - the content creation process, and how his approach to influencers’ content has changed since then.
He realized that in terms of content creation, if the influencers created the content themselves, the agency could start using it for ads.
He explains how he went all-in on user-generated content, and even decreased the budget for in-house production.
This move, as he found out, was well worth the ROI...
So, he started sending influencers the products and told them what kind of content they needed. Before, influencers didn’t want to start pushing the products to their followers. But now, Jure would start receiving 10-20+ pieces of content from each influencer. Content which he could use as high-quality ads.
Suddenly, he had gone from wanting to produce up to 100 pieces of content per month, to producing over 200+ high-quality and converting content instead.
Eventually, the content they received from influencers started performing much better than the in-house content they were using before.
After this, Jure starts to talk about the 2nd half of his success: localization.
Deividas agrees that, in theory, localization sounds like a lot of work.
Jure, meanwhile, explains how he was “forced” into localization.
Because he had started in Slovenia, he realized that there weren't a lot of people in the country to begin with (only ~2 million)!
So, he quickly branched out to Croatia - as the payment methods were similar. From there, he translated all the landing pages, reached Germany, and that’s when he started scaling quickly…
Only to encounter even more issues in Germany.
People weren’t used to buying products via cash-on-delivery (COD) there and would return a lot of the products delivered. Jure learned that he had to handle unexpected challenges while scaling on the go.
Jure also discusses his experience with other sides of scaling up. Including outsourcing, logistics, localization, and going glocal - global with a local approach.
He also talks about putting out fires as an agency-owner, and how he’s had to react quickly when they’ve suddenly lost 40% of their sales in just 15 minutes.
Now, moving forward, he and Deividas talk about their goals for 2020: how their mentality and process changed, lessons learned, and what they hope to accomplish in the future.
Kris Sugatan and her right-hand Ad Buyer, Eimantas Spitrys, have a candid conversation around what it takes to become a really good Facebook Ad Buyer, how long it takes to master the game, what are the success factors that contribute to a successful account, and bust all the myths that are out there about Media Buying.
When Sugatan was looking to hire a new Ad Buyer, we had around 35 applicants for that position. Eimantas stood out from all of those people, even though he had been doing it for less than a year, at that point. Discover which qualities were the most important ones for Eimantas to take this position and why he is so great at what he does.
Here’s what we cover during episode #28:
- What makes Ad Buyers one of the most important roles in any eCommerce business?
- Why is being an intern at an agency first, is the best way to learn?
- What Eimantas thinks about working alone vs. at a small agencies vs. at amazing Sugatan
- Why is Sugatan soooo amazing to work for?
- The truth about factors that lead to successful eCommerce businesses
- Do you know what the main benefit of hiring an agency is? HINT: they’re bringing with them a body of knowledge of not just one account, but of multiple accounts
- The secret to building an agency trifecta: high quality video ads/creatives, email marketing, and CRO
- What you must do to become a really good ad buyer: fine tune your intuition
- Build a successful ad account + get a min. of 2x ROAS in Ads Manager by testing, testing, testing (audience, campaign structure, creatives, etc)
- The secret to finding your most successful ad, according to Eimantas is running 70-100 tests per week
- Don’t fear that your ideas aren’t good enough! All ideas have equal value prior to testing
- Perfect spelling is the way to go on ads, right? WRONG! Misspellings work - sing me up vs. sign me up generated 75% of sign ups
Thanks for listening! And most importantly – apply the acquired knowledge to your business!
Find Eimantas:
- Eimantas on Facebook
- Eimantas on LinkedIn
Find Kris:
- Kris on Facebook
- Kris on LinkedIn
- Kris on Instagram
Links mentioned in this episode:
Udemy
eCommerce Growth Hacks | Facebook Ads, Creatives, Email & More | by Sugatan
Previous 3 episodes:
John Hagan – Attribution Models, PR and Getting From 8 Figures to 9
Deividas & Kris – Scaling eCommerce Brands During Covid-19
Erika Zeigyte – Behind The Scenes Of Hiring A-Class Team Members
In this episode, Deividas has invited John Hagan, the Director of Growth at PURELEI, back on the show for his second visit on the Sugatan Effect Podcast. John has worked with brands that have over 100 employees and has helped to scale them over 8 figures.
Deividas & John touch on their annoyances that the current pandemic is bringing to them. Luckily, they are both able to earn money working from home, but they’re still human beings with social needs and habits, which are currently limited.
What are some of the most common misconceptions about attribution? Is it really such a big problem as some companies portray? John gives us his two cents about this controversy. Also, it seems like Deividas is up to something. He says that the person, who solves this issue, might have billions rolling in his bank account. John had a meeting with the director of global media at Adidas and he discovered that no one, not even multi-billion companies have been able to solve this issue.
They compare direct response campaigns against brand identity campaigns. How do you balance these two? Which one is better and in what situation? Are they even comparable? John just happened to be reading a book about this particular topic and once again expresses his opinion about these two types of campaigns. Interesting fact - you can make a baby, named Branded Response.
Here’s what we cover during episode #27:
- How COVID-19 is interfering with their lives
- Direct Response vs Brand Identity campaigns
- The one problem, no one in marketing business has solved
- John’s journey of building an attribution model
- Insights from Adidas marketing
- Who is the North Star of attribution, according to the director of global media at Adidas
- What’s the bible of attribution? The best literature on this topic, according to John
- Deividas is getting suspicious
- What is econometric modeling?
- Benefits of data driven companies and should you hire a data analyst team?
- Will brands, which have scaled during the pandemic, keep their status after it’s over?
- How did Deividas get achieve big revenues using the pandemic to his advantage?
- Donald Trump’s email subscription
Follow John:
- John on Facebook
- John on LinkedIn
- John's podcast series
Find Deividas:
- Deividas’ Facebook
- Deividas’ Linkedin
- Deividas’ Instagram
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
Super relatable and personal podcast how Deividas & Kris are dealing during these uncertain times. Nearly all of the brands Sugatan is working with is now scaling, while the entire economy seems to be going south. How are they dealing with that? What kind of strategies work?
Join them for a 50 minutes of business and personal talk.
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
In spirit of International Women’s Day, we have two lovely ladies in episode #25. This time Kris is hosting the podcast, starring a fellow team member, Erika.
Erika was working a full-time job at a science lab, as a project manager when she applied as a personal assistant for Kris. She was hustling at these two jobs for half a year. During that time, Erika showed how smart and talented she is and proved that she’s a great performer and executor. After a while, Kris realised the real importance of Erika as a team member, resulting in promotion to COO of Sugatan. Now Kris thinks that everyone needs an “Erika” in their life. Even “Mambo No. 5” song has it in it’s lyrics:”A little bit of Erika by my side”.
If you want to find the perfect match, for your new open job position, we dropped some knowledge bombs for you to keep in mind. Enjoy the episode and most importantly - apply these steps, to find your new dream team member.
Here’s what we cover during episode #25:
- Sugatan’s hiring mistakes of 2019, and how to avoid them in your business
- How to properly hire new employee and how to identify A-class players
- Should you hire, or refer someone just because they’re a friend?
- What platforms Sugatan likes to use, to find new talents for the team
- Should you ignore a candidate without a portfolio?
- “Worker mentality” vs “Entrepreneur mentality”
- Step by step process of testing new team members
- Sneaky ways, to filter out some unwanted candidates
- How legitimate is the idea of testing a person after they’re already hired?
- What to expect from a hiree during the first two weeks?
- Who’s the boss at Sugatan? Is it a person at all?
- Same hiring template for ad-buyers, visual artists and executive assistant?
- A nightmare experience of hiring developers
Links mentioned in this episode:
- www.upwork.com
- www.linkedin.com
- www.indeed.com
- www.wordpress.com
Find Erika:
- erika@sugatan.io
- erika@theprosana.com
Thanks for listening!
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
This time, Deividas & Arnas joined the forces, to try to uncover the secrets behind spending $80k a day. Not only that, they shared their story on how Arnas has come from not knowing anything about marketing, to being one of the best performers at the agency. During the podcast, he shared some great tips that help us lower our CPMs 2-3x, in a very easy way.
Some golden nuggets dropped over here!
Enjoy it & most importantly - apply it.
Here’s what we cover during episode #24:
- Arnas’ transformation
- First year in Sugatan
- The mindset shift he had to make from spending $100k per month to $1.5M per month
- How he approaches mistakes and fuels his growth.
- Campaign structure for $80k spend a day
- Short copy vs long copy. The never-ending battle finally resolved!
- Sneaky trick, to discover what people desire & give it to them
- Other traffic sources that are generating huge amounts of traffic to the site
- The 1 topic he’d talk about if he’d talk about if he was going to do a TED talk
- Yes theory, and the way it changed his entire life
Find Arnas:
arnas@sugatan.io
https://www.facebook.com/arnas.jacevicius
https://www.instagram.com/jacuks/
Thanks for listening!
Once again, we had a chat and we share our increasing pains of growing the agency and challenges we're facing. We've discussed where we're getting our creative inspiration (which is not where you would expect) & updates on where the agency is going.
If you want to learn in a very cosy environment - that's the episode you should be listening to.
Enjoy it!
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
Super short, yet super useful podcast episode.
We talked everything related to the high-converting landing pages. Oliver was generous enough to share 5 top things he would change on any landing page and see an increase in conversion. At the same time, he shared the top mistakes entrepreneurs are making when creating their landers.
After the podcast I've decided to do a few things to optimize my landing pages myself and will implement them asap.
Enjoy the episode!
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
I've been following Nick 2 years already and have seen his growth. Now he's on many podcasts and scaling the businesses.
Instead of going on over media buying processes (which we touched only a little), our podcast took a completely different way - we mostly spoke about the challenge of being an entrepreneur, developing systems & processes... Also, we touched on how much personal development a person has to go through in order to keep them growing...
In general, one of the most enjoyable podcasts I've recorded so far.
I urge you to listen it and let us know your feedback!
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
Joe is the person that many people to come to discuss things in regards to the ecommerce as a business. No fancy media buying strategies, no "hacks" or anything like that. With Joe you get the full picture. On this podcast we have talked about how has the entire ecommerce world has changed in the last 22 years he has been working in it & had some great insights.
Enjoy the podcast!
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
Chase & his team have managed to generate over $25M from email marketing in the past 18months! He's truly an expert in what he does and has a pretty good system, which he shared in this podcast. Listen to it and discover the 1st and 2nd most important flows you can have in your store, what's the difference between the stores generating 50% of revenue from their emails, campaigns and his thinking process behind his campaigns.
Enjoy the podcast!
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
Processes, processes and more processes... As we are scaling our agency to 75 people working here, we don't want to rely on the talent we're bringing it. Instead, Kris is working on systemizing our workflow and have it as seamless as possible.
Enjoy the podcast!
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
In my opinion, Pinterest is the most underutilized social media channel right now. Not many brands are looking into, they don't know how to do it and have many questions about it... However, if done correctly, Pinterest can generate as much as 7 figures in monthly revenue...
That's why I've decided to have a chat with our Pinterest marketing gal - Lindsay Shearer.
Not only did we cover Pinterest marketing, but also dove deep into spirituality and habits to bring the performance beast out of entrepreneurs.
Enjoy the podcast!
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
This was one of the most valuable podcasts I've recorded so far. John is working with brands that are probably 1 or 2 years ahead of us in terms of revenue and has over 100 employees.
They are using advanced influencer marketing strategies, product launch strategies and overall knows how to scale eCommerce businesses well over 8 figures in yearly revenue.
There are so many gems in this episode, that it would take me to write an entire article up... Instead, listen to the podcast and learn these secrets and apply them immediately!
Enjoy the show!
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
In this podcast episode, we've spoken about the mistakes we've made during the black week, the key to generating over $5mm in revenue in November, a creative problem every agency faces and lots of different tests we're doing for the businesses.
We can call this podcast - learning from other mistakes so that you wouldn't waste money doing that yourself.
Don't forget POSTPILOT offers 15% to all our podcast listeners
Follow this registration link and enter the discount code 'sugatan'.
Enjoy!
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
In this show we've talked with Bastien how he helped us organize our work better, how you we could scale the agency by managing our energy & resources. He gave some valuable tips using asana... But most importantly, he made me understand how important it is to minimize the work on non-essentials and focus on the most essential parts of the business.
If you want to scale your business, optimize your workflow - this is the best podcast for it so far!
Enjoy it.
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
Me & Kris have made many mistakes this year... However, there is one that we've been super good at repeating over and over again, and only recently realized it... We're going to share with you this mistake that is holding hostage your revenue growth...
If you're interested in high performance, this is one of the best podcast we've created so far!
Enjoy it.
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
This time it was Kris taking over the podcast and questioning Deividas on how he has been able to consistently scale the accounts working only a few hours per day on multiple accounts. We've covered his habits, daily routines & thinking process behind it.
If you're interested in high performance, this is one of the best podcast we've created so far!
Enjoy it.
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
Super short, yet highly actionable podcast with our Influencer Marketing Manager. If you want to learn how to scale it up quickly, without spending tons of money - I highly recommend you listen to it.
Enjoy the show!
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
Those who really want to dive deep into the ad creation and understand what works now, this is a great podcast episode!
Enjoy the show!
The Sugatan Effect podcast - the podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
This has been the longest, yet the most interesting podcast I’ve ever had. We talked about Ian’s story discovering himself through meditation, early days working at Golden Hippo, direct response copywriting, his teachers, & what he’s doing mostly now - Youtube Ads.
Enjoy the show!
The Sugatan Effect podcast - podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
If you want to be crushing it this Q4 - you have to be preparing for it right now. In this podcast we're covering all of the strategies we're using across all of our accounts to get the most out of the black Friday and Cyber Monday.
Enjoy the show!
The Sugatan Effect podcast - podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
his has been the most informative podcast so far. Nabeel has shared his hacks how to increase the sales via email marketing and making simple changes on the Shopify platform.
We talked about the process he uses for writing copy, content distribution strategies that can increase your brand awareness and much more!
Enjoy the podcast!
The Sugatan Effect podcast - podcast where eCommerce marketers, advertisers & entrepreneurs meet and share the knowledge.
Definitely one of the most beneficial podcasts you can listen to if you want to learn more about finances in the ecommerce world (how to manage them so you can earn more). At the podcasts we discussed what ecommerce owners should focus on in the very beginning. Where to shift their focus as they grow and increase their revenue and ultimate what financial levers to pull to increase the value of the business.
Enjoy the show!
The Sugatan Effect podcast - podcast where eCommerce marketers, advertisers & owners meet and share the knowledge.
This time I had a very genuine conversation with Florian Tep about drop shipping business. Is drop shipping dead? That’s the most important topic we’ve covered. How to succeed in drop shipping in 2020, his methodology on finding products & testing them.
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The Sugatan Effect podcast - a podcast where eCommerce marketers, advertisers & owners meet and share the knowledge.
On this podcast with Daniel, we’ve talked about this brand he has built to 500k in yearly revenue while he was still in high school.
He has shared his automation strategies, how he grew his team, his future plans, & his entrepreneurial journey…
Enjoy the show!
The Sugatan Effect podcast - podcast where eCommerce marketers, advertisers & owners meet and share the knowledge.
In this podcast we've interviewed Allan Shullman who's a lead strategist at the Sugatan agency. We spoke about his eCommerce business, the way he manage. His number one technique to come up with creative ideas for ads. He shared his ideas about branding, advertising and told amazing stories how he got offered a job while walking our colleagues at the Caspers' store.
In this podcast we've switched the roles and Kris was interviewing Deividas. We've covered his routines that help him manage 800k in ad spend and finish work by 12pm, how he managed to scale businesses to 7-8 figures in yearly revenue, how he managed to learned 3 languages taking only 3 months to learn one, biggest mistakes eCommerce owners make, his favorite media buying strategies and much more.
This is our first Sugatan Effect Podcast. For the first podcast, I've invited Kris Sugatan (the CEO of the agency) to join me and tell me more about how she started an agency, the way she runs a 7 figure business, most important factors scaling ecommerce businesses, her goals to create billions $ worth of value and a lot more.