The Glint Standard: Recent Episodes
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Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com
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Why do some financial institutions earn lifelong loyalty while others struggle to build lasting relationships?
In this episode of The Glint Standard, Craig Lloyd sits down with Trevor Cormier of Prestige Credit Union to explore the real value proposition behind credit unions and why their member-first philosophy continues to resonate with today's consumers.
The conversation goes far beyond rates and financial products. Trevor shares Prestige's INFO service standard, a framework that emphasizes personal introductions, understanding member needs, explaining options, creating enjoyable conversations, and helping members move forward without pressure. Together, they discuss why transparency, authenticity, and community involvement have become some of the most powerful marketing tools available.
The episode also explores financial education, school partnerships, member ownership, local community events, and why younger generations increasingly choose organizations whose values align with their own.
Whether you work in financial services, marketing, or lead an organization focused on building stronger customer relationships, this episode offers practical lessons that extend far beyond the banking industry.
Listen now and discover why trust remains every organization's greatest competitive advantage.
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Networking Tips | Episode 102
Networking is often treated like a numbers game. The reality is that meaningful opportunities rarely come from collecting business cards. They come from building trust.
In this episode of The Glint Standard Podcast, Craig Lloyd and Jake Lloyd explore how intentional networking builds stronger professional relationships, generates better referrals, and drives more sustainable business growth.
You’ll learn:
• Why acting like a buyer creates better conversations
• How helping others lowers pressure and builds trust
• Why your time should be treated as a valuable asset
• The importance of reading the room before engaging
• How clear networking goals improve results
Whether you’re attending large conferences, local business events, industry associations, or executive networking groups, this episode provides practical strategies you can apply immediately.
Listen now and discover how authentic relationships outperform transactional networking every time.
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Marketing 101 | Episode 101 | The Glint Standard Podcast
Welcome to Marketing 101, the podcast where we simplify marketing, branding, advertising, and business growth into real conversations that are easy to understand and apply.
In this episode, we discuss practical marketing tips, branding strategies, social media, and common mistakes businesses make when trying to grow.
If you enjoy straightforward business and marketing conversations without the confusing jargon, be sure to like, subscribe, and follow for more episodes.
Marketing101 #MarketingPodcast #BusinessGrowth #DigitalMarketing #Branding #socialmediamarketingtipsoriginally
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Episode 100: Back In Time
This milestone episode of The Glint Standard takes you back to where it all began. Craig Lloyd and Jake Lloyd reflect on the founding of Glint Advertising in 2000, unpacking the motivations behind starting the agency, the pursuit of professional freedom, and the importance of building a business that supports family life. The episode blends strategic insight with real stories from 26 years in business, including early challenges, unexpected lessons, and moments that helped define the agency’s direction.
If you’re building a business, leading a team, or navigating growth, this episode offers perspective grounded in experience.
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Craig and Jake sit down to discuss what you should do before quarter two hits.
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Jake and Craig sit down to discuss the state of commercials and advertising coming off the Super Bowl.
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Miriam and Jake sit down to discuss if you're overworked or misaligned.
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Jonathan sits down with Craig to discuss the ethics in marketing, and they put on their Santa hats to play a fun game of Naughty or Nice.
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Jake sits down to introduce Glint's brand-new business development employee, Irvin Olan.
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Jonathan sits down with Ryan Stewart, the owner of Parker County Brewing Company, to talk about how Glint has propelled the brewery into becoming a mature, forward-thinking brand.
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Miriam and Erayne sit down to discuss some back-to-school rituals and how they relate to your new marketing strategy.
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Jonathan and Jake sit down to talk about their unpopular opinions in advertising. Let us know what you think about our hot takes in the comments and if you have some of your own!
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Jonathan sits down to talk to Craig and Jake about how their relationship has grown and changed while working together.
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Jonathan and Jake sit down to discuss everything they've been enjoying lately. Let us know what you think and if we should discuss further what's been on our minds.
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Erayne and Jonathan sit down and talk to Steven about why purpose-driven marketing works!
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Jonathan, Jake, and Miriam sit down to discuss company culture on a new exciting three-person podcast. Let us know what you think about the new format in the comments below!
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Jake and Jonathan sit down and talk about how much authenticity matters in marketing. Let us know what you think and tell us what we should talk about in our next episode!
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Craig and Roman sit down to discuss the evolving world of digital advertising. Let us know what you think in the comments and what we should talk about next!
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Jonathan sits down with Miriam to talk about the over-saturation of A.I. and how to establish better practices while using it. Let us know what you think in the comments and what we should talk about next!
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Jonathan and Erayne sit down for part of our feedback series. They explain how to ask for feedback from your clients. Let us know what you think and what we should discuss next in the comments!
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Erayne and Jonathan sit down to discuss how to give feedback to your agency. Let us know what you think in the comments and what our next topic should be!
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Craig and Erayne sit down to discuss if direct mail is dead. Let us know what you think in the comments below!
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Erayne and Craig sit down to talk about everything you need to know about budgeting for an agency. Let us know what you think in the comments and what else you want to hear us talk about.
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Miriam and Jonathan sit down to talk about all things summer and how it can apply to your growing brand!
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Jonathan and Erayne sit down and discuss exactly how to handle client-agency relationships. Let us know in the comments what you'd like to hear us discuss and if you like longer or shorter episodes.
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Miriam and Tori sat down to talk about the essentials for a good social media strategy. Let us know what you think in the comments and what should we talk about in the future.
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Stats to Validate Planning and Targeting: According to CSO Insights, organizations with a well-defined sales process experience 18% more revenue growth compared to those without. Additionally, LinkedIn reports that 62% of B2B customers respond to salespersons who connect by sharing insights and opportunities relevant to their business, underscoring the importance of targeted engagement.
Stats to Validate Inbound and Outbound Strategies: HubSpot's State of Inbound report shows that inbound marketing strategies generate 54% more leads than traditional outbound tactics. Moreover, 84% of B2B decision-makers start their buying process with a referral, highlighting the power of networking (LinkedIn).
Stats to Validate Nurturing the Opportunities: Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost (Forrester). Furthermore, nurtured leads produce, on average, a 20% increase in sales opportunities compared to non-nurtured leads (DemandGen Report).
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Craig and Jonathan sit down to discuss the evolving world of artificial intelligence. Let us know what you think in the comments below!
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Miriam and Erayne sat down to discuss the trials tribulations and successes of women throughout history! Let us know what you think in the comments.
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Craig and Jonathan sat down to talk about all the ins and outs of marketing automation. Let us know in the comments your favorite part of the episode!
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Erayne and Craig sit down to talk about the art and science of copywriting! Let us know what you learned in the comments below.
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Erayne and Craig sit down to talk about the importance of planning and good tactics for advertising. Let us know what you think and what we should talk about on next month's episode!
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Erayne sat down and asked our expert marketer, Lindsay, all the questions you need answers for. Sit down and take in all this great information if you're a nonprofit looking for help. Let us know if we missed anything, and we can help you with all of your needs.
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Erayne and Craig sat down to discuss the dos and don'ts of owning a small business. Let us know your thoughts on their fantastic insight and if we should do more!
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We are sad to see our summer intern leaving us, but we had to ask him some questions before he goes. Craig sat down with Ethan to see his perspective on the advertising industry. Let us know what you think below; hopefully, we will see more of Ethan soon.
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Erayne, Miriam, and Lindsay all sat down for our annual loving lately podcast. Let us know what you have been loving recently, and drop a comment saying what we should talk about next in the world of advertising.
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Craig Lloyd and Guy Church sit down to discuss Finance in business. They had a great talk on what to look for when starting your journey and what steps you could take to further your journey. Let us know what you think below in the comments and if we should have Guy back to talk some more!
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Miriam and Erayne sat down to talk about storytelling in advertising and how it could help you resonate with your audience. Let us know what you think in the comments below!
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Craig and Miriam sat down to discuss all things social media. What was the first social media that you joined? Let us know in the comments below what you liked about the episode!
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Erayne and Miriam sit down to talk about choosing an agency. They have a great perspective on this as they have seen both sides of the industry. Check out their expert tips and let us know in the comments what you thought of the episode.
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Craig and Jake sit down to talk about the history of advertising. From the past to the present, they found lots of similarities. Let us know what you think of this new exciting episode and your favorite fact from the past.
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Erayne and Craig sit down to talk about Sunday's big game and much more. It's always an exciting time for advertisers as the season ends, so check out their insights and see if they like this or that.
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We all feel burned out at our jobs, but whenever that makes you think of quitting, you have a lot of paths you can take. Erayne and Craig lay out the groundwork in this new podcast of what steps you can take to make that tough decision. Let us know if you found this helpful below and come back next month for more Glint Standard episodes.
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We have Shane on on the podcast this month to talk about his business sense. Let us know what you think below and your favorite part of the podcast!
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Erayne and Miriam sat down to talk about their time working as credit union marketers and how they are bringing that attitude to Glint. Let us know what you think and comment down below what your favorite tip from this podcast was.
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We sat down with Craig and let him discuss everything it takes to be a boss. Hopefully, you're inspired to start your business. Let us know if you have any more questions below
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We sat down with Craig and let him discuss everything it takes to be a boss. Hopefully, you're inspired to start your business. Let us know if you have any more questions below
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We had so many topics we still wanted to talk to you about, so here's our part 2! We also have a new guest, Lindsay Huffman. Lindsay, our digital strategist, had a lot of great insight on this topic, and we loved having her. Let us know in the comments what you think!
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We are jumping on the trend and sharing the 5 things that we would never do in advertising. Let us know if these tips were helpful and ask us any questions you have if you're having struggles in this space.
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We took some time and sat down to discuss what we are all loving lately. Erayne brought some of her favorite must-need products while Craig discusses the life changes he’s made. Make sure you comment for your chance to win one of Eraye’s loving lately.
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After our last podcast on general time management skills. We knew we had to make a follow-up on our personal favorite strategies. We discuss how the Pomodoro technique and the Eisenhower method are so helpful for our agency. Let us know what you think of these methods and if you think they could help you.
Check out our blog on this topic: https://glintadv.com/2022/06/15/the-quadrants-how-to-prioritize-using-the-eisenhower-matrix/
Erayne's recommended articles: https://todoist.com/productivity-methods/eisenhower-matrix
https://asana.com/resources/eisenhower-matrix
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Time management might be the single best tool for productivity. Join the Glint team this month to discuss tips, best practices, and philosophy to save you those precious hours. Make sure to come back next month for part 2 because we have so much to talk about with this topic
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The law of attraction can be a very useful tool for all aspects of life. You can use the law of attraction to manifest positive things in your life or, use it to create a strategy for your clients. Let us know if you have any questions on the subject or suggestions for future episodes below.
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There are so many ways interactive marketing can be implemented into your business. You probably are even doing some simple ones already but, let us give you some more examples so you can expand your knowledge further.
Have questions? Email us at agency@theglintstandard.com
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Search Engine Optimization (SEO) refers to improving your brand's online presence. It's that simple! SEO may seem like a virtual vortex you want nothing to do with, but we're here to tell you it doesn't have to be that complicated. From on-page to off-page, we give you the basics of SEO and how this can help your brand's visibility.
Have questions? Email us at agency@theglintstandard.com
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Job hunting, resume building, and interviews, oh my! What would you tell your 22-year-old self if you were applying for jobs with the knowledge you have now? Our workplace experience has given us the inside scoop to what potential employees are looking for. In this episode of The Glint Standard, we discuss our tips and tricks on finding the perfect job and landing the position.
Have questions? Email us at agency@theglintstandard.com
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Creating company culture is one of the top priorities businesses should take on today for employees and customers alike. Company culture's role in business is invaluable to creating productive, dynamic work environments that support long-term growth. So how can leaders establish this environment, and what can employees do to help? We have the answers.
How does your company establish good culture? Email us at agency@theglintstandard.com
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Are you capitalizing on social media marketing? The digital frontier is ever-changing, and consumers are constantly looking up their favorite brands before committing to a purchase. So how do businesses take advantage of this? In this episode, the Glint team provides valuable insights into promoting your brand using social media tactics. From organic to paid, we give you tactics you can start implementing today!
How do you use social media? Email us at agency@theglintstandard.com
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When thinking of different advertising strategies, you may think of art direction, marketing automation, or brand awareness. While all these initiatives push the needle in our industry, the most significant influence on purchase behavior is appealing to emotions. Using emotional appeals is a common strategy amongst advertisers, and for a good reason. In this episode of The Glint Standard, our team discusses the primary areas of emotion and how to capitalize on these to drive consumer purchase.
Give us your thoughts! Email us at agency@theglintstandard.com
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We love sharing our knowledge as an agency, whether that be with our clients or employees, but especially our interns! Ryan interviews our intern Amanda about her time here this summer on this episode of The Glint Standard. From gaining more confidence to managing client relationships, Amanda dives into the most valuable things she learned and how she plans to apply that to her senior year at college.
Is a Glint internship right for you? Email us at agency@theglintstandard.com
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Businesses that develop great relationships with their clients are more likely to achieve overall business success and long-term client satisfaction. Excellent client relationships open up more opportunities because your clients are more willing to communicate with you. So how do you develop these relationships? In this episode, our team discusses the value of good client relationships and how working in tandem can bring more success on both sides.
How are your relationships with your clients? Email us at agency@theglintstandard.com
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It all starts with an idea. Communicating to move people to take action is difficult to acquire but can easily be taught. Pitching a winning idea consists of explaining your concept well while simultaneously appealing to your audience. After all, they are the ones who will be investing in it. Is there a standard process? Do you need to tell a story? How long should it be? We answer all these questions and more in our newest episode of The Glint Standard!
How does your team pitch a winning idea? Email us at agency@theglintstandard.com
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Stepping out of your comfort zone is essential to growing in your career. Some of the smartest people in the world continue to get uncomfortable because they understand it's the process of acquiring a new skill set. The biggest challenge is in your head and knowing that no one is looking for you to fail. In this episode, we talk about expanding your knowledge by losing that security blanket and how to do that with a purpose.
How do you get out of your comfort zone? Email us at agency@theglintstandard.com
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How do you define your target audience? No matter the industry, each business has a specific target audience. The more knowledge you have of your top customers, the better the marketing initiatives. Who they are, why you're going after them, and your purpose are all factors that come into play when defining your target audience.
We want to know your thoughts! Email us at agency@theglintstandard.com
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We see more celebrity-owned marketing agencies today than we ever have before. Ryan Reynolds, Dwayne "The Rock" Johnson, and LeBron James are just a few of many who have stepped into the industry. High-profile celebrities such as these are a walking brand, continuously representing themselves throughout all aspects of their lives. What's the value they bring to our industry? In this episode, we discuss celebrity agencies versus traditional agencies and the differences between the two.
Give us your thoughts! Email us at agency@theglintstandard.com
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When can we let go of our perfectionism to get things done? Time is money, and constantly trying to make something better is a mindset that can eat up your time quickly. There's always going to be something to tweak, but knowing when to stop is what matters. In this episode, our team discusses the balance of trying to make an idea better while also knowing when it gets the job done.
How do you know when something is good enough? Email us at agency@theglintstandard.com
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How many emails do you get a day? Although email has changed drastically over the years, it's still a significant part of our lives and is one of the most effective ways to reach your audience. So how do we capitalize on this as marketers? Making your email campaigns trackable and analyzing those results will not only provide your business with so much value but will also allow you to gauge your audience at a higher level.
Want to know more? Email us at agency@theglintstandard.com
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Although they go hand in hand, there is a big difference between work ethic and speed. Some people have a great work ethic but don't produce, while others are quick to get the job done because they want the paycheck. In this episode of The Glint Standard, our team talks about the critical differences between work ethic and speed, how both fit into the workplace, and how it differentiates generationally.
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We immediately interpret creativity as the ability to design, make art, visually conceptualize, etc. However, the parameters of being creative far exceed the realm of design. At our agency, we define creativity as thinking outside the box and knowing how to solve the problem. Everyone is creative to some degree, all in different ways. No matter the industry, it's about how you apply your creativity that will determine the success of your business.
Tell us how you're creative! Email us at agency@theglintstandard.com
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When it comes to marketing, selecting the right strategy is an age-old question. Depending on your marketing goal and your audience, do you go the traditional route or the digital route? In this episode, we discuss the stark differences between traditional and digital advertising and how we implement and adapt both in today's world.
Which marketing technique do you prefer? Email us at agency@theglintstandard.com
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Websites: every business should have one. Think of a website as an extension of your marketing team, readily available to your audience 24/7. Having an established online presence gives your business more credibility and gives your audience a better understanding of your brand. From domains to content, we dive into why having a website is so important and how to structure it to be most beneficial for your business.
We want to hear your thoughts! Email us at agency@theglintstandard.com
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When it comes to managing your reputation, you should be looking at all platforms, and if you're not, know that is affecting your business. Why? Because in today's world, your reputation directly correlates to online reviews, which are so important to have in your marketing strategy. Ninety percent of sales happen before those people even walk through the door, so the reputation that precedes your business must be a positive one.
How do you manage your business's reputation? Email us at agency@theglintstandard.com
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A lot of people have misconceptions as to what branding entails. The reality is that branding is the impression someone feels when they engage with your company. Not only do you want your brand to be consistent in a competitive market, but you also want to set the standards for effective branding. In this episode, we discuss the elements that tie your brand together and how to utilize them to strengthen your business.
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When we use the word conflict, it comes with a very negative connotation. However, it is not always a negative thing. More often than not, conflict leads to a better understanding, a better relationship with clients, and even better solutions. In this episode of The Glint Standard, we tackle the causes of conflict and how to work through those conversations. When you have two open-minded people passionate about an idea, it will only help drive your business forward in the long run.
How do you handle conflict in the workplace? Email us at agency@theglintstandard.com
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Content is king. We hear this phrase repeatedly. Content is a big piece of advertising and marketing, but how do we make that valuable to our audience? As it is one of the easiest ways to get people through your front door, it can also run the gamut. However, the right content will put your brand in front of people, make you relatable, and prove that you have a stake in the game by showing you're a company committed to helping by being informative.
What kind of content do you think is valuable? Email us at agency@theglintstandard.com
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When we think of industry leaders, we think of big-name brands that sell quality experiences. Starbucks may not make the best coffee in your eyes, but they dominate the industry. Being the top dog means pushing innovation, adapting to industry shifts, and having a solid foundation as a business. In this episode, we dive into what it takes to be an industry leader and how we believe effective leadership is a balancing act of many virtues rather than skillsets.
Are there any industry leaders that you guys follow? Email us at agency@theglintstandard.com
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Our podcast's title is "The Glint Standard," but what does the Glint standard really mean to us? As we launch into the new year, as well as celebrate our 20th anniversary, we dive into what we mean when we talk about our standard as an agency. Upholding the same standard since our agency's start has not always been easy, but striving to provide top quality services is always at the forefront of our minds when our work leaves our door.
What kind of standards does your business have in place? Email us at agency@theglintstandard.com
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Technology, processes, and systems, oh my! The systems we have in place are to help us execute, help us get organized, and to make sure we hit those important deadlines. Sometimes, we spend so much time trying to get ourselves organized it ends up hindering our workflow. The more complex our systems get, the more time we spend organizing than getting work done. In this week's episode, we debate whether or not we need systems and what it takes to truly be efficient in the workplace.
What kind of systems do you have in place? Email us at agency@theglintstandard.com
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The educational gap between college and the workplace is clearly visible. Thinking on your feet, honing those soft skills and the pace at which we work are all crucial factors within our industry that are untouched in school. In this episode of The Glint Standard, we discuss how we can bridge the educational gap that will set people up for success.
Join the conversation and tell us how you think we should eliminate the educational gap. Email us at agency@theglintstandard.com
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'Tis the season! Since we are launching into the holidays, this week we discuss why holiday marketing is so crucial. It's important to consider the past year, and knowing that covid-19 has changed buying patterns will get you further than you think. Now more than ever, holiday marketing allows businesses to captivate an audience who is more ready to purchase. So make those messages positive and uplifting, because if anything, this is the year to spread holiday cheer.
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It's no secret the advertising industry is obsessed with the younger generations. We worship the altar of imagination and align creativity with the youth. The root of ageism in advertising is making assumptions and is a common idea that the older staff are maintaining boundaries while the young are breaking them. So how do we overcome this? By having these conversations, we can challenge this industry norm and be more open-minded because when we overlook specific age demographics, we overlook the opportunity.
Have you experienced ageism in your workplace? Email us at agency@theglintstandard.com
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Every industry has trends of their own, whether in retail, finance, marketing, etc. As a business, it's important to know how these trends and cycles affect you and can leave a devastating impact if you don't pay attention. In the advertising industry, a trend we often see is the seven-year cycle, where clients switch between hiring internally or externally to handle their marketing efforts. In this episode, we break down what the seven-year cycle looks like for us and why exactly it exists in the first place. There will always be an argument on whether hiring internal or external is more beneficial. Although, it's safe to assume which side we lean towards. :)
What are some cycles you see in your industry? Email us at agency@theglintstandard.com
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Due to advancements in technology, the measurement of success, or failure, is made available rapidly. With that, society has become accustomed to having results instantly. So how can we gauge ROI in a world where patience is thin? Of course, we have an answer. In this episode, we discuss all ROI types and what that looks like in regards to marketing.
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Knowing your goals early and what drives those forward will always set you up for success. What will also set you up for success is having influencers in your life who have the same passion and commitment to their goals as you do. Whether that be a friend or a coworker, surrounding yourself with influential people will challenge you to be the best version of yourself. In this episode of The Glint Standard, we discuss the importance of the company you keep and how much that can benefit your career.
We'd love to hear your helpful thoughts, as well. Shoot us an email at agency@theglintstandard.com to join the conversation.
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The company you know of today is not the same company it was before. Change in leadership plays a major factor in your company's direction, which is why it's crucial to have a succession plan. Ensuring your company's successor will make the right decisions to help move your business forward can be a daunting task. In this episode of The Glint Standard, we take a more in-depth look into a proactive approach to creating a succession plan and what to look for when pinpointing the correct candidates.
We'd love to hear your thoughts as well. Shoot us an email at agency@theglintstandard.com to join the conversation.
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When you walk into our office, we have a variety of blue vases. Why? In this episode, we discuss the importance of the blue vase to our office and the story behind them. Blue vases are significant to Glint because it means understanding what it takes to be a go-getter. Go-getters are not order-takers, they're problem solvers, something this business knows a great deal about. Ultimately, the blue vase is a symbol of mentality that is our standard.
The Go-Getter: https://www.amazon.com/Go-Getter-Story-That-Tells-You/dp/0805065628
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When is it okay to decline work, and how does this affect your business? In an industry as competitive as ours, it is important to identify clients and opportunities that might not fit your business. Do they see the value in your work? Can your company deliver what the client wants at the highest quality? In this episode, we discuss all the factors that come into play when deciding to take on the next project and emphasize the significance of aligning your brand with the right consumers to ensure both parties' profitability.
As a consulting agency, it's our job to navigate these challenges efficiently, but that doesn't mean we don't want to hear your thoughts as well. Shoot us an email at agency@theglintstandard.com to join the conversation!
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Most marketers struggle to maintain a healthy balance between their work life and their personal life. The pressures of leadership often only further blur these lines. Today we are talking about keeping the two separated. With over 20 years of experience running an agency, our leaders discuss helpful tips for any marketers who struggle with the line between work and personal getting blurred.
We'd love to hear helpful tips and tricks you use, as well. Shoot us an email at agency@theglintstandard.com to join the conversation.
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How all of your marketing efforts connect and work together to enhance each other is the base for an integrated marketing strategy. Doing individual campaigns can bring success, but coordinating multiple efforts to accomplish a goal further bolsters each campaign. On today's episode, we discuss the importance of having an integrated marketing strategy and ways to think about getting started with your big campaign idea.
As an agency, we've seen the pitfalls some will experience, and we're here to help. Reach out to us directly agency@theglintstandard.com.
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What's it truly mean to be a problem? Have you ever thought about how problem-solvers affect your bottom line? In this episode, we analyze all angles of how problem solvers can impact a business and what qualifies someone to lead through providing solutions. If you are looking for your step-up in your company or agency, being the go-to solution maker may be the right path.
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Should full-time marketers and designers freelance on the side? We know everyone likes having a little extra cash on the side, so on today's episode, we discuss how freelancing affects your position, clients, and your work full-time. Get the employees and agency owner's perspective. We also go over some suggestions on policies for your agency to consider.
We want to hear from you! Email us your thoughts and questions at agency@theglintstandard.com.
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What's the difference between a typical agency and a specialized agency? Does focusing on one industry help or hurt the clients of the agency? We dive into the reality of the pros and cons of both mentalities. Join us in our discussion and provide us what you think about how these two very different structures benefit or hurt the people they want to help most.
Email us your thoughts and questions at agency@theglintstandard.com.
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As Summer approaches, many college students are starting to seeking out new opportunities to better themselves through "real life" experiences. But what should these young minds be looking for during their search? What should they expect when they get there? How can they ensure they absorb as much information as possible? We answer all of these questions and more during this week's episode.
If you have a question, we'd love to answer it. Send us a message agency@theglintstandard.com.
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The next step in your marketing outreach should be personalized messages. Relating to your audience and providing them a one-to-one touchpoint dramatically improves your results with minimal effort. Today we discuss ways to implement personalized marketing to existing marketing strategies and the best practices for ensuring your message is connecting with the right people in the right way.Have a question you want answered by the experts? Send us an email to agency@theglintstandard.com.Support the show (https://glintadv.com/connect-with-us/)
Everyone is feeling the effects of COVID-19 and working from home, but what does it mean for business owners and employees? In today's very special episode, we provide insights for business owners, managers, and their employees on how to thrive while working out-of-office.Want to have your questions answered? Email us at agency@theglintstandard.comSupport the show (https://glintadv.com/connect-with-us/)
In today's market, it takes more than one touchpoint to make a connection and get a sale. With the introduction of remarketing and retargeting, the process for reaching ideal buyers as been made a whole lot easier. It's not a simple process to get started, but the cost-per-results when you implement an integrated marketing strategy across multiple touchpoints has significant value.Want to have your questions answered? Email us at agency@theglintstandard.comSupport the show (https://glintadv.com/connect-with-us/)
Video marketing is one of the most cost-effective methods for reaching nearly any target audience. As we move into 2020, video production, advertising, and content planning should be at the top of every marketing director's mind. In today's episode, we dive into the complex world of YouTube advertising with our resident expert, Ryan Noel, who has years of experience working with global brands to advance their video marketing strategies. Want to have your questions answered? Email us at agency@theglintstandard.com.Support the show (https://glintadv.com/connect-with-us/)
Being part of an advertising agency has its benefits. The struggle of working so closely together, though, especially a small agency, is keeping your personal-life and work-life separated. In this episode, we explore how employees can overcome adding some of their personal life into their work without taking it too far. We'll give helpful hints from an agency veteran's perspective while discussing how company culture plays a significant role in how you position yourself with the environment.Support the show (https://glintadv.com/connect-with-us/)
Taking your Facebook advertising further than just boosting a post is nearly a necessity in today's competitive digital market. So what steps should you or your agency be taking to ensure you reach the right people at the right time? In this episode, Ryan, an expert in social marketing, takes a deeper dive into how to advance your Facebook and Instagram advertising without breaking your bank.Support the show (https://glintadv.com/connect-with-us/)
Go beyond the basics and discover small adjustments you can make to advance your PPC and Search strategies. Touching on platforms and how we think about these strategies for our clients can help you advance another step with your digital marketing.Support the show (https://glintadv.com/connect-with-us/)
What is a logo, and how does it reflect your brand. In this episode, we discuss how a logo is not your brand; it is a mark that represents your brand. This common identifier is often confused as being the brand. We will dive into the misconceptions of what a logo is and define how it should be viewed.Support the show (https://glintadv.com/connect-with-us/)
When it comes to creating a brand, one of the most crucial factors in creating a culture is a well thought out and purposeful mission statement. A mission statement gives direction to your team while providing a statement to the world about what you want to accomplish as a company. Today, Ryan and Craig from Glint breakdown the importance of having a mission statement to rally your team around and how they think about a company's mission.Support the show (https://glintadv.com/connect-with-us/)
During this episode of The Glint Standard, we discuss how Glint Advertising in the Dallas Fort Worth area got its name. We're also introduced to our hosts Ryan Noel, Business Director, and Craig Lloyd, President/CEO of Glint Advertising.Support the show (https://glintadv.com/connect-with-us/)