The Content Accelerator Show: Recent Episodes
Content Accelerator
On this podcast we talk about the how and why of creating content - effective written, audio, and video formats for social media platforms.
A good strategy when you’re putting out content is to double-down on types of content that are working well. I’ve noticed recently that my content on SMS marketing is doing well. It trended on LinkedIn and got traction on Twitter as well. It’s something people are thinking about and ready to discuss. So I created more content on the subject. Doubling down on content that’s working can be really helpful. But what that doesn’t mean is just to keep shoveling out the same content over and over. Stay within the topic or category, but attack it from different angles. If you find that something is working, keep that in the back of your mind and when you get ideas that are related to that topic, prioritize those. One thing that I have noticed is that you never really know what content is going to work and what isn’t going to do well. In the past, I have felt like once I addressed a topic I didn’t want to go back and revisit it because I don’t want to beat a dead horse. But if you have another take or a new perspective within that category, keep doubling down on what’s working.
How many of your sales are attributed to your podcast?
https://twitter.com/contentaccel/status/1189528069092065281
How many of your sales are attributed to your podcast? https://twitter.com/KalenOnContent/st...
A good strategy when you’re putting out content is to double-down on types of content that are working well.
I’ve noticed recently that my content on SMS marketing is doing well. It trended on LinkedIn and got traction on Twitter as well. It’s something people are thinking about and ready to discuss. So I created more content on the subject.
Doubling down on content that’s working can be really helpful. But what that doesn’t mean is just to keep shoveling out the same content over and over. Stay within the topic or category, but attack it from different angles.
If you find that something is working, keep that in the back of your mind and when you get ideas that are related to that topic, prioritize those.
One thing that I have noticed is that you never really know what content is going to work and what isn’t going to do well.
In the past, I have felt like once I addressed a topic I didn’t want to go back and revisit it because I don’t want to beat a dead horse. But if you have another take or a new perspective within that category, keep doubling down on what’s working.
I created a Content Creator Facebook group with my buddy Steve.
We're thinking about spinning up a little content-related business to do productize some of the content post-production stuff I've been doing lately. So we fired up this private Facebook group to talk content.
It's for those of us who are making content (primarily video, but any type of content.)
I just wanted to provide a safe space for us to bounce ideas off of each other, ask questions, and discuss content-related issues.
You can request to join here: https://www.facebook.com/groups/24364...
How to trend on linkedin - quantity is quality, linkedin outreach file:///Users/kalenj/Desktop/quote.html
Outsourcing writing - I'm assuming it's the ideas and not the writing that people are looking for. https://twitter.com/philwinkle/status...
Video/audio format for just reading articles. Derek sivers. Kurt elsner. https://www.youtube.com/user/dereksiv...
Cataloging your thoughts - my topics airtable - aggregating over time. Retroactive. https://airtable.com/shrBIWWtd2405Yb6...