Digital marketing: Recent Episodes
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So, we talk about technical issues, like 404 technical issue or the broken link issues are common things in SEO so how do these technical issues affect the SEO. There are a lot of technical issues like redirection is happening. These technical issues impact ranking as well as user experience. If there are many duplicate titles and meta descriptions, it can impact ranking.
You can use Google Webmaster tools which is a free tool. The webmaster tools will report all the issues. You can then correct it manually or appoint a webmaster for the same. You may also use the premium tool Screening Frog. If these issues are small, once you resolve these issues, your ranking will also get back to where it was. These are very small issues and won’t hamper your ranking for long. Such issues affect the user-experience and so you need to keep a check on these.
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We would like an overview of different types of keywords. Long tail keywords contain 4-5 words. The search volume and competition is low. These are relatively easy to rank. Short tail keywords have 2-3 words, competition is high and ranking is difficult.
Apart from this, there are brand keywords like Amazon shopping or Flipkart shopping which are restricted to a particular brand. Apart from this, there are generic keywords like online shopping or e-commerce shopping.
You also have brand generic keywords that combine the above two types. Apart from that, there are money and conversion-oriented keywords. These are specific keywords and they get your enquiries related to the business. Any digital marketing strategy will be focussed on money keywords as they are conversion oriented.
Generic keywords are high competition keywords and so you need to take more efforts to make them rank. You don’t need to take an effort to search for a brand keyword as these are shown by Google. You need to take more effort for long-tail keywords.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com or Visit - https://www.supramind.com/
In yet another interview session, the digital marketing expert Hrishikesh tries to find out from Rohit Vedantwar, the owner of Supramind Solutions, why he thinks YouTube SEO is so significant.
Why is YouTube SEO Important?
Firstly, YouTube is a very common channel and popular. Most people use YouTube to search for information or even for entertainment. Since the use of smartphones has increased, the use of YouTube has also increased. It is a good platform for B2B as well as B2C.
People like to watch videos more than anything else. People don’t enjoy reading or seeing images as much as people enjoy watching videos. Since it has become handy now as data has become cheaper. People use it on the go. People use YouTube to find things, to know about things and to gain information.
Since there are so many users on YouTube for different reasons, YouTube SEO is very important.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com & Visit - https://www.supramind.com/