Digital Marketing: Recent Episodes
aniruddh anand
Hrishikesh asks Rohit Vedantwar what could be the estimated time period for ranking the website keywords if a person starts a new website. Rohit Vedantwar, the owner of Supramind Solutions, shares his views regarding the time required for ranking a website.
This is a very tricky question as it depends on the competition and the keywords you need to rank. If a website is brand new and you are targeting low popularity keywords, it will take 8-10 months. It doesn’t depend just on the keywords or the website you are targeting. It also depends greatly on the competition. How well the other websites in your industry are optimized also decides your ranking. This is because you need to do a lot of branding activities. There is no benchmark as such. When it is a brand-new website, you can choose non-competitive keywords where they are easier to rank and are relevant to the business too.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com or Visit - https://www.supramind.com/
To know the right domain name you need to choose, you should also have a clear picture of what are some of the bad domain names. Rohit Vedantwar, the owner of Supramind Solutions, reveals what he thinks is a bad domain name. In his interview with digital marketing expert Hrishikesh, he shares the following examples of bad domain names giving reasons.
Examples for Bad Domain (Hindi)
We would like to know what could be examples of bad domain names. These are domain names that are not brandable. These domain names do not follow the tips.
An example of a bad domain name is seocompanyinmumbai.com
It is a very long domain name as it has four words in it. It has connecting word ‘in’ that should not be there in domain names.
Another example would be a lengthy domain name with more than one hyphen. It can be difficult to remember for users. It has more than 15 characters. Refrain from registering such domain names.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com & Visit - https://www.supramind.com/
Hrishikesh interviews Rohit Vedantwar, the owner of Supramind Solutions and says that we would like to know what are the benefits of SEO. He adds that we would also like to know how to avail of it.
Rohit Vedantwar shares his views regarding SEO. He says SEO is one of the best sources of low-cost traffic. While the cost of SEO is low, the quality of traffic is not reduced. You get very high-quality relevant traffic which is intent based. Higher conversion rates, more relevancy, cost of traffic is low,
SEO can be used for branding. A lot of people are using Google for everything. When you start ranking higher, you drive a lot more traffic generating leads. It is good for B2B and B2C businesses. You don’t have to pay Google anything directly. The activities are performed on your website for your business. A low-cost source of high-quality traffic.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com & Visit - https://www.supramind.com/
LinkedIn is also a part of social media. Rushikesh tries to find out from Rohit Vedantwar whether LinkedIn can be an effective channel for lead generation in the real estate sector. If yes, how can a real estate firm go about using LinkedIn to generate the best leads?
LinkedIn also has a lot of targeting options. It is an ideal platform for commercial properties like warehouses and shops. LinkedIn may also prove effective for luxury properties. Since LinkedIn is a professional network, you can target the audience based on the job profile, industry and niche.
You can also target people of different designations like CEOs, Marketing Heads, Managers etc. While LinkedIn ads are slightly costly, there are a few cost-effective options too here. For example, you may choose for message ads which could be a bit cost-effective. You can also send messages directly to your audiences through the LinkedIn inbox.
Your conversion rates will depend on how targeted your audiences are. Each message may cost you Rs 10 to Rs 20. You need to decide your target audiences based on this knowledge.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com or Visit - https://www.supramind.com/
Hrishikesh, the digital marketing expert, interviews Rohit Vedantwar, the owner of Supramind Solutions in yet another exciting episode. Here Hrishikesh tries to find out more about digital marketing for ecommerce brands and how it is different from regular digital marketing.
With e-commerce, the primary target is sales and secondary target is brand awareness. You need to select the channels accordingly. There are many marketing channels available for ecommerce brands that get them high conversion. It is also possible to create brand awareness using these channels. The main thing to consider is the ticket size because there are a vast range of businesses the profit margin and the ticket size may vary for each.
Lot of things depend on the budget, ROI, profit margin and other factors. You need to select the channel based on all the above factors. Digital marketing is possible using the different platforms available during on-season and off-season.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com or Visit - https://www.supramind.com/
Google has listed out rely on 200+ factors that decide whether a website will rank. On-page or on-site SEO is all those factors that you can control on your website so that it ranks. This includes meta titles, meta description, right content, right images, optimizing your website for speed, optimizing your website for better user-experience, how many pages you have got, how fresh your website is, how regularly you update your content and similar other factors are part of on-page SEO. Using the right keywords in the right place, having substantial content, there should be no technical issues on the website. You also need to make sure the user experience is good. You should be able to retain viewers to the site for a longer period.
Page speed is very important, especially on mobile devices. Having a decent amount of good quality content is also necessary. These things are important. Freshness is also important as these are taken into account by Google.
Develop site well for Google as well as users. 55-60% contribution is done by on-page SEO.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com or Visit - https://www.supramind.com/
Hrishikesh tries to find out from Rohit Vedantwar how digital marketing can be used for B2B business marketing as this is a very niche business.
B2B (business to business) is businesses which have another business as an end customer. Digital marketing channels like LinkedIn can be effectively used as a channel for such kind of digital marketing. You have paid and free options in LinkedIn. You can try LinkedIn ads as well.
Google is a very good channel as all sorts of businesses can benefit from Google ads. SEO is yet another option. It is time consuming but a reliable way to rank higher in Google and to draw more traffic to the website.
Search ads are a very effective medium. Twitter can also be used for B2B business expansion. Give updates about the business using different channels. YouTube is another channel that can be leveraged.
For more info/queries, Contact Us At - +91 8655163222, +91 82 68 757047. You can email us on contact@supramind.com or Visit - https://www.supramind.com/