State of Search: Recent Episodes
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Welcome to your home for the latest search marketing news and views of the world. From Berlin to Bucharest, London to Lisbon, the Silicon Valley and beyond, Our hosts will discuss the latest headlines and issues from search engine marketing,social media and more.
In this SES New York 2012 Recap, Bas speaks on location with TopRank Online Marketing CEO Lee Odden, the Director at Rosetta and President of SEMPO, Stone Temple Consulting President Eric Enge and Director of Internet Marketing at Nordic eMarketing, Kristjan Hauksson.
State of Search Wins Best Blog at 2012 European Search Awards; Google + 1 Recommendations as Google +1 Button Now Recommending Pages as part of their updated version that displays social recommendations for other content on the same site when a user mouses over the button.
a4uexpo Europe 2012 Recap; Is Google AdWords for the lazy manager? Samsung and Google teaming up for an anti-Apple legal plan.
Roy is joined by UK SEO Consultant Neil Walker to share SEO Consultancy Stories. The Regional Head of SEO at Mediacom, Peter Young joins them on the second half of the program. They also discuss the ongoing issue of getting weird messages into Google Webmaster tools.
Search Personalization and privacy, Google, Bing, Baidu ,Yahoo,Facebook and more are discussed as Bas exclusively talks to SMX Conference Chair and Search Engine Watch Editor in Chief Danny Sullivan.
Bas and Roy run down the latest news regarding the Google Penguin and Panda Updates, plus Ray-Ban Hoax on Facebook Shows Even Marketers Fall for Peer Pressure; Could Your +1s actually be Domain Based; SEOmoz Raises 18 Million Dollars in VC Funding.
Bas discusses Integrated Content Marketing with Search and Social Media with the CEO of TopRank Online Marketing and the author of the new book Optimize:How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Lee Odden.
Bas and Roy debate Keynote vs. PowerPoint; WordPress Plugins, MacBooks and a another New Google Link Algorithm that is causing some sites to lose their ranking.
Yahoo To Be Operating in Three Groups Says CEO following the layoff of 2,000 employees; Google Analytics To Be Used For Measuring Google+ Pages: Google CEO Larry Page: What Did He Accomplish in his First Year.
Firefox adopting Secure Search will Allow Snake Oil SEOs to Thrive, Tools at SES New York 2012 and Google Tries To Hide The Search Options By Default.
Encrypted search is set to expand internationally for signed in Google users as Google will introduce SSL encryption on their local domains, plus Bas discusses Personalized Search and Google Plus Your World.
Since December, when MySpace introduced a new music player, the site has signed up one million new users. Bas and Roy also discuss Pinterest and the JCPenney rebound one year after their SEO scandal.
Bas and Roy discuss if recession is affecting search and social and their ongoing challenges with clients. They also look into the Google privacy policy change.
Bas and Roy discuss The Kenya controversy and the Google Search Plus Your World dilemma. Google Search Plus Your World gives search results based on the user’s social media connection with Google+.
Google is caught up in Chrome sponsored post controversy, being accused of violating its own guidelines on paid advertising links, which they blame it on marketing partner Unruly Media. Bas and Roy explain the SEOBook article.
Recapping the Best and Worst of 2011 in the State of Search as Bas and Roy run down the top stories of the year from Google Panda to Google Plus. They also review the guests they spoke with and the conferences they attended.
How to Take Your Site From Suck to Unsuck as Bas and Roy talk to Best Selling Author, Marketing Optimization and User Experience expert Bryan Eisenberg about a recent blog post entitled How to Go From Suck to Unsuck.
Yahoo board of directors are leaning toward selling a minority stake in the company, and they are looking at ways to bolster their product and financial strategies. Bas and Roy look at the struggles Yahoo is dealing with, as well give their pros and cons when it comes Google AdWords and AdSense.
Matt Cutts is now Crowned Google Distinguished Engineer, Bas and Roy discuss the industry reaction, plus how Google is doing a lot with snippets, metadata and personalization of social search.
Bas and Roy speak with Lisa Myers, who was named Lisa Myers was voted as Search Personality of the Year at the UK Search Awards, plus Google+ For Businesses: What The Industry Thinks.
Bas and Roy start off with a discussion on their individual SEO training and education from teaching from how to prevent spam to linkbuilding to Google Pagerank. They also discuss how Google + is now made available on Google apps, and the limitations Google is making to their Google Maps API.
Google Encrypted Search discussion and conference attendees demanding more training as Bas and Roy talk with Head of SEO Brilliant Media and the organizer of the Sascon Search, Analytics and Social Media Mini-Conference Pete Young.
A4UExpo organizer Matthew Wood joins Bas and Roy to preview the upcoming show in London, including how State of Search is running a SEO competition together with A4U Expo.
Apple iPhone announcement, Google Panda 2.5 Update, A4U Expo news, and a discussion on Whats Your Primary Consumption Device? with Kelvin Newman, creative director at SiteVisibility.
Following his return from SEOktoberfest, Joost De Valk fills us in on his consulting work and the ongoing development of new WordPress SEO Plugins.
The New Search Universe: Google, Bing, Twitter, Facebook, You Tube, Foursquare – Hype Or Opportunity? The last ten years was the decade of Google. But now the search market is changing rapidly. Is Facebook becoming the new Google? What is the significance of the massive development of Apple and Android Apps? What do the users want and how should marketers react to the new situation? What are the opportunities, what is only hype?
Panelists include:
Sara Andersson, Founder and Senior Strategist, Search Integration Sweden AB; Sam Crocker, SEO Associate Director, OMD Group
Niels Dörje, Partner, Tandler.Doerje.Partner; Simon Sundén, Co-Founder, Lissly; Bas van den Beld, Search and Social Expert, Trainer, Speaker and Publicist.
This panel was taped at SMX Stockholm 2011.
Guest Commentator Dom Hodgson talks to Bas and Roy about the just passed ThinkVisibility Search, Social Media and Affiliate Conference, plus Roy rants on why we still cannot search Google+ on Google+ as well as a discussion on new Google sitelinks.
Bas has on Li Evans to talk shop on Google+, how Google may be dropping the ball on social search, and how they think you should use each of your social networks.
Bas and Roy speak with Cedric Chambaz, EMEA Marketing lead, Small and Medium Businesses Advertising at Microsoft, about transition of Yahoo! search to the Bing algorithm, as well as what the future holds as Bing rolls out more features across the globe.
Following an update on Google Plus and how business accounts are managing to sprout up, Bas and Roy are joined by Pete Young, Head of SEO at Brilliant Media. They discuss a story broken by James Breckenridge and picked up by several other sources on how you can Remove Any Site From Google (even if you dont control it).
Bas and Roy wlecome back Dom Hodgson to discuss Google Plus, the top-secret social layer that turns all of Google into one giant social network. Dom, Bas and Roy were lucky enough to test out the beta version and we learn what they think of it.
This is the topic Bas and Roy tackle tonight in which they talk with Sean Sewell, Director for Lead Generation for Performance Horizon Group, about Groupon, Google Offers and much more.
Bas and Roy's guest is Liana Li Evans, the author of the award winning social media marketing book, Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media.
Bas and Roy speak with Jon Henshaw from RavenTools to discuss Ravens integration with Google Webmaster Tools. They also discuss the latest headlines including Schema, Google Voice and more.
From A4U Expo Munich 2011 On Location, Bas discusses brand links, link data and link research with Christopher Cemper of www.cemper.com. Bas also talks to Dixon Jones of Majestic SEO and Stephen Pavlovich of Conversion Factory.
Bas, Roy and guest A4U Expo founder Matthew Wood discuss the news that came out of the Google I/O Conference including the beta of their new music service, the Ice Cream Sandwich and that advancement of the Andoid OS. We also learn about what to expect at A4U Expo Munich including live streaming of sessions and speed networking.
Bas and Roy give their take on version 3 of the Google Commerce Search their search solution for e-commerce websites. They also discuss the SEOBook blog post entitled Reddit Distilled Virante, Yahoo! and the Netherlands-based Optimum Research.
Bas and Roy have a Social Media Marketing discussion with Li Evans author of the Social Media Marketing book and co-founder of LiBeck Integrated Marketing. She follows up on her appearance at SES London 2011 where she spoke on subjects like Engaging on Facebook and Being Successful.
Bas and Roy speak with Stefan Weitz, the director of Bing, on a plethora of issues including improving their organic SERPs, driving UK market share, and when will Bing arrive to the rest of Europe.
Bas and Roy have an exclusive interview with Search Engine Land Editor-in-Chief Danny Sullivan about the allegations that Bing had been copying Google search results.
Roy is joined by guest host Richard Theuws to discuss Search and Net Neutrality, plus Google Voice introduces a new major feature: Number Porting.
From Twitter Transparency to Affiliate Transparency, Bas and Roy welcome back Barry Adams to discuss Google rankings, Twitter submissions and more.
Goldman Sachs reportedly had been offering their clients the chance to invest in Facebook, in a deal that values the company at 50 billion dollars. They also discuss what might happen with the Sex.com domain now that it has bought for 13 million dollars.
Tripadvisor blocks Google Places, but Google doesn’t know…? Tripadvisor, one of the biggest sites when it comes to reviews for local: hotels, restaurants but also flights and trip ideas, seems to have blocked Google from showing their results in Google Places.
Google might buy Groupon, so what? Bas and Roy discuss with fellow blogger Peter Young, author of the post Search and social: A match made in heaven?
Search Monitoring Tool Talk with Jon Henshaw and Taylor Pratt from RavenTools as we learn about the many tools out there to use to optimize your online strategy.
Biggest Myths in Conversion Optimization with Stephen Pavlovich, one of Europes most respected conversion experts. Bas and Roy follow-up with Stephen on his post on conversion optimization on SEOMoz entitled The Definitive How-To Guide For Conversion Rate Optimization.
Bas welcomes guests Joost de Valk and Richard Baxter to discuss the topic of microformats. They answer questions from both State of Search readers and the WebmasterRadio chatroom . A very informative show with hands-on tips to use.
Majestic SEO did a major update, claiming to have crawled about 52 billion URLs and has nearly 350 billion unique URLs in their anchor index. Majestic SEO Marketing Director Dixon Jones joins Bas and Roy Live from Pubcon 2010 in Las Vegas
Leading Dutch social network, Hyves sold to Dutch media group TMG, Bas, Roy and guest Nicola Stott discuss this plus recap the Manchester SEO conference and more
Spamming a poll on a blog like Pete Young is doing on his Holistic Search Marketing where he has posted a poll for viewers to vote on the top influential SEOs in Europe.
A4U Expo London 2010 Recap with guest Search Engine Strategist Rishi Lakhani as he and Bas recap some of the notable SEO sessions that they participated on.
Young people appear in their searches on Google using both sponsored and non-sponsored links. Contrary to previous research 41 percent do not even know what a sponsored link. Roy and guest co-host Dennis Siever discuss this story that appeared in the October issue of the Journal of Marketing. They also discuss the blue arrows that come up as part of the new keyboard navigation system that rolled out for Google Instant this week.
Bas and Roy discuss recent headlines including Hyves a Dutch social network, plus they preview A4U Expo with Chris Johnson, the Head of Client Services at Existem, the company that runs Affiliates4u, a4uexpo and the a4uAwards.
Bas and Roy speak with Brent Payne from the Chicago Tribune about a recent blog post where who tries to sort through a few contradictions on white hat vs. black hat SEO.
Bas, Roy and guest Andy Atkins-Krueger discuss the launch of Google Instant, which was received by the industry as being one of the biggest changes Google had made so far. They examine if Google could be planning on killing organic all together? They also discuss a Search Engine Land post Andy wrote on Untangling The Confusing Search Scene In Asia
Bas and Roy welcome back the SEO Head of MediaVest, Pete Young. They discuss the recent voting changes at Sphinn, as well as a recent Rand Fishkin post at SEOMoz entitled Latent Dirichlet Allocation (LDA) and Googles Rankings are Remarkably Well Correlated.
Bas and Roy discuss a story on the ethics of an infographic about the Pakistan floods lead to a discussion with the chatroom about good and bad linkbait. Also a new eyetracking study on User behavior in SERPs
Bas and Roy welcome Bastian Grimm, a German SEO and a State of Search blogger who reported from SES San Francisco 2010 last week. They discussed what he took from the show, plus they discuss recent Google developments, realtime updating and more.
Roy is joined by Joost de Valk, and they peruse through the search news headlines, including SEO Reputation and upcoming conferences, as well as some details on some new WordPress Plugins Joost has in the works
What Facebook Might Announce at their conference for marketers; Google Panda 3.3, its 40 updates and its Link Evaluation Factors. This topics and more are discussed with Online Marketing Consultant Jackie Hole.
Bas and Roy welcome Matt McGowan, who heads the publishing of ClickZ.com, SearchEngineWatch.com, and the U.S. operations for Incisive Media which host the Search Engine Strategies or SES Conference Series. Matt previews the upcoming SES San Francisco show, and some of the rebranding and changes it has undergone moving forward.
Bas and Roy are joined Mel Carson, adCenter Community Manager for Microsoft in Europe. Mel joins in on commentary of the latest search news headlines, plus talks about Bing and his work in the adCenter Community.
Roy is joined by his guest Eduard Blacquiere to discuss a multitude of of search topics. They focus on struggling with redirects, and the problems with Google. Is good content actually enough, or is link building the most important method of driving traffic.
Roy and Bas talk about Twitter and how using automated bots to advertise on Twitter can be both harmful and beneficial. They point out the right way, and the wrong way, to use Twitter for advertising.
Bas welcomes guests Joost de Valk and Richard Baxter to discuss the topic of microformats. They answer questions from both State of Search readers and the WebmasterRadio chatroom . A very informative show with hands-on tips to use.
Dennis Goedegebuure - Senior Manager & Team lead SEO for eBay joins Bas and Roy to discuss his work at eBay setting up and managing a full training program on SEO for eBay Inc worldwide, plus his work in overseeing the eBay organic search traffic.
Richard Baxter is an SEO consultant at SEOgadget.co.uk, a UK SEO Consulting firm. He joins Bas and Roy to recap SMX London 2010 including some handy tips he learned From SMX London 2010.
Entrepreneurial Merchandiser Richard Theuws discusses how he uses a lot of niche sites to promote his products and what his standpoints are concerning search agencies and search consultants. How does the world of SEO look from out of the SEO scene.
Bas and Roy discuss about the fascination of FourSquare, Starcraft and a Danny Sullivan Search Engine Land blog post titled Growing On Google, People Asking How Do I Delete My Facebook Account.
Local Search Discussion with Arjan Snaterse and Martijn Beijk as they discuss service areas, local linkbuilding, monetization and analytics.
Onetomarket SEO and conversion specialist , internet enthusiast and entrepreneur, news junkie, gadget freak, semantic web purist Sander Tamaela discusses Conversion optimization, Facebook and general bantering, plus Bas joins us on location from SASCON.
Bas welcomes Mediavest Lead SEO Pete Young and returning guest Lisa Myers, preview the upcoming Search, Analytics and Social Media Conference or SASCon, Google Hiring Private Jets to retrieve stranded European Employees, Twitter cancelling inactive handles plus how more countries want privacy from Google.
Bas and Roy welcome Evert Veldhuijzen as they lament over the final broadcast of Webmasters on the Roof for the forseeable future, conference stories, privacy issues in Germany and more.
Bas and Roy discuss the comments made on a recent blog post entitled Mahalo.com: Meet the New Spam, Worse than the Old Spam. Bas also talks moderating a Dutch Dialogue Marketing Association panel on Organizing the Sales Funnel.