Alex Fit Podcast: Recent Episodes
Alex Fit Cleland
Welcome to the Alex Fit Podcast. Educating you how to grow your fitness business and make your mark on the industry. Diving deep into social media, how to be a better coach, building a business, mindset, work ethic, fitness myths, health and much more...
On todays episode I am welcomed by Adam Hindley , a fellow fitness professional. Working full time as a physio, Adam has a tremendous amounts of knowledge in his field. Adam provides a high amount of value with his content across multiple social media streams so can share his personal thoughts on the 'realism' of social media.
Check Out Adam:
Instagram: https://www.instagram.com/adam_hindley/?hl=en
YouTube: https://www.youtube.com/channel/UCY2kbCh4nYRuAY-Qx4D3oRA
Facebook: https://www.facebook.com/HYNDSITEFitness
Pinterest: https://www.pinterest.co.uk/hyndsitefitness/
Blogs: https://hyndsitefitness.com/blogs/
Website: https://www.regenphysio.co.uk/about-us/the-team/adam-hindley/
Show Notes:
Intro
1. Who, when, where introducing Adam
2. Our story/view with social media
3. How long we have been using social media for
Adam’s Insight
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Favourite thing with socials
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Worst thing with socials
Pinch of Salt
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The ‘perfect life’
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Instagram vs reality
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Highlight reel
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Portraying a lie to make themselves feel good - living for likes
How to sniff out a twat
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Only posts naked photos for likes
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Exercises you have never seen before
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Someone who makes you feel rubbish - delete them
Realism
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Authenticity
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Honesty
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Communication across your community
Different Platforms
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YouTube - Greater personality
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Facebook - Business & Tip videos
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LinkedIn - Professionals, better way to connect to companies
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Blogging & Pinterest - More personal touch
Quick fire questions
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Thoughts on IG removing likes?
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How can we all improve?
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What does social need to do?
http:alexfitcleland.com
In this weeks episode I speak about the importance of finding your why and how doing something you love is a right not a privilege
https://www.youtube.com/alexfitcleland
https://www.instagram.com/alexfitcleland/
http://alexfitcleland.com
Show Notes:What is your reason?
- We all need one. Something to turn back
Finding your why in life
- Fulfilment, enjoyment, motivation, the goal
- Doing something you love is a right not a privilege
Sometimes you have to dig
- Dig for that reason
- And dig deep (deeper the better)
- The more deep the more meaningful it is
Don’t live someone else’s why
- In a world full of fake people, stop trying to be someone your not
- Stop trying to impress people that you don’t like
- You do you. Establish your why and only yours
In life and the gym floor
- The gym has shaped my life and given me my why
- Its why trying different things in life is needed, different training routine
- If I never started going to the gym I really don’t know where life would be
Goal driven
- Setting your why allows us to make personal goals
- Taper back from the why to then path the how
- How will you get there
- How will you do it
- How will you feel when you achieve it
Conclusion
- A why doesn’t have to be massive but it has to mean something got you
On todays episode I speak about the importance of being present, mentally and physically, being all in.
Show Notes:
Intro - Yes team, back with another solo one and back after a week in Sicily with Sarah (which stems the topic of discussion today)
What do I mean?
Being all in
Being present in the moment and being distraction free is something really taught by my good friends at Lululemon
How many times are you distracted by your phone?
In fact if any of you are on the phone right now scrolling through Instagram, turn it off and put it away
Mention ruling to self when listening
Being distraction free
The easiest way to be distraction free is to purely eliminate it
My work life balance has improved dramatically ever since investing in a work phone
Laptop didn’t work on holiday (godsend)
Mentally Present
It is all well and good being physically present but are you mentally? Putting your phone on the table when out for food - not present
Thinking about how much work you have to do when you’re having fun - not present
The Benefits of Being Present after
It’s amazing, every time I let myself truly relax and be present nothing else matters
Problems seem to disappear
Stress levels go down
Yet why do we not allow these times more
Self Realisation
Something I am bad for
Being present is a quality a lack and I am trying to get better
Outro
Dropping the podcasts to every other week
http://alexfitcleland.com
On todays episode I am welcomed by Ed Madeley at the Movement & Well-being Clinic. Ed is an Osteopath and has an extensive background in the industry, we spoke about all the roll of good posture in our lives and how this not only affects are physical appearance but also the mental improvements as well.
Follow Ed on Instagram: https://www.instagram.com/movementandwellbeingclinic/
Check out Movement & Well-being Clinic: https://movementandwellbeingclinic.co.uk
Show Notes:
Intro - About Ed, his background, time in the industry, his journey etc
What got you into osteopathy?
When you work through manipulations what are you trying to achieve?
What’s the most common fault you see from people with bad posture?
Why should we work on strength training?
How much can poor posture impact everything else around our day? (Headaches, mental health etc)
What are some conscious things people should be doing to improve their posture?
What’s next for you? Where do you want to take osteopathy?
http://alexfitcleland.com
How do team, in this weeks episode, I speak about the importance of going the extra mile with your clients. The service you deliver is a direct reflection on the luck you create around your business.
Intro - Before we get going I feel there is too many people moaning about not making enough money yet they aren’t doing anything about it. If you’re a business owner, or even a salesperson trying to make commission, go and sell. It’s simple
Effort = Reward - The amount of time and effort you put into a client the more likely it is they will become a long standing client. Don’t be annoyed when a client leave you after a month because you offered them nothing and they have less in the bank.
Going the extra mile - I’m not saying you have to shine your clients shoes but some extra service “not included” in the price doesn’t go a miss. Leading on from this, I give the example of giving someone a free recipe book or having a towel of your client, or t shirts, water bottles, I could go on and on. Take the client out, see them outside the work environment. Show them you care, it’s a two way street.
Offering quality reflecting client quality - If you service is crap, you can’t expect to have good clients. When I say good clients, I mean ones you have a strong relationship with, ones who are reliable, ones you can count on, ones you get results from. If what you offer it below par, how can you expect an above par client? It doesn’t work
Making your own luck - I’m sure a lot of you have been effected by covid and potentially are now struggling, however, I’m a big believer in creating your own luck. You could get unlucky and lose clients, BUT if you served for those clients well over lockdown, would they still leave you? Let’s take it from a business standpoint, if you’re working in marketing and you have clients you need to sell too. If another company looked after that said client more than you, you’ve already lose them
Excuses - I’m fed up of people using excuses as to why they have no clients. If someone else in your industry is busy, you have to ask yourself “what an I doing wrong” “what do I need to improve on”. Stop blaming everyone else for why your business is suffering, take a stop back and look at yourself. It’s you and only you
Conclude - Don’t be a dick
http://alexfitcleland.com
In this weeks episode, I speak about the importance of a day off in a business point of view and how it greatly increases overall productivity.
Show Notes:
Why I am making this podcast - Last Saturday was my birthday so all week I had planned to take the entire Friday and Saturday off. I can probably count in one hand the amount of days off I have had over the last 3 years and 2 of them were this weekend…
What I mean - Obviously I have gone away on holiday over the period but there has rarely been a day I haven’t checked my emails, checked in on clients or even not lifted the laptop lid.
Resetting - I have never felt so refreshed and stress free after allowing myself full time out. I always worry something might happen, someone might need me. But in reality, nothing did. In fact It literally didn’t matter at all.
Training - The funny thing is when it comes to training I allow myself days off. Im always preaching to clients the importance of a day off the weights to allow your body to recover and better performance on your training days. So why don’t I take this into business
Performance - You really can work yourself into the ground sometimes and can do more harm than good. Over lockdown a big lesson for me was to relax in the evenings but I still haven’t given myself a day or two off.
Inability to switch off - When I look at I know I am bad at not switching off. I am alway ‘on it’. My mind is always active - this could be a good or bad thing. I truly am obsessed with everything I do.
Stress - Yes I love what I do and honestly wouldn’t do anything else if I was asked but it is still my job. It still comes with enormous amounts of pressure. People from the outside just see the IG posts, the podcasts, client progress, the videos. What they don’t see is the endless endless graft and dedication it takes to being self employed and own multiple businesses. The saying “if it was easy everyone would do it” springs to mind.
The solution - I’m not all of a sudden going to start having days off every week willy nilly but the importance now of a complete switch off will be welcomed. I won’t fear it anymore, I will enjoy it.
http://alexfitcleland.com
In this episode I speak about the importance of having a plan and why you need to adhere to that plan. Do not neglect the power of writing it down.
Show notes:
Question - do you have a vision? do you have goals? Do you have a plan? If not, why not?
Direction - Having goals is great but if you don’t have a plan, these goals are meaningless. Goals without being written down is just a thought
Time frame - You might want to get in shape for a holiday or earn a certain amount of money by a date. However, how will you get there? What process will you put in place?
Circles - Ever feel like you’re driving on a roundabout when it comes to fat loss or business progression? Stop allowing time to buy and being part of the ride. Stop, get out the car and detail out your journey. Not having a plan is like deciding to walk from London to Manchester without preparing your journey. Forget google maps in this time, before these days we had to use a map and plan the route. I very much doubt that someone ‘winging’ it would arrive to Manchester first over the person who planned their route
End goal - You may eventually get there without the plan on the off change but you won’t get there as productively than the person with the same goal but a plan in place
Effort - A lot of people turn a blind eye to their plan, it’s too much effort. It takes time. We want the easy route, not the one where we have to spend time creating a plan to get anywhere. I spoke about on the “why having a diary will change your life” about the power of writing a goal down at a certain date I usually achieve that goal in that specific time
The plan - Smart goals. Short, medium and long term goals. Start at the long and work back through the short. For example - “I want to lose 8% body fat before my holiday in 8 months”. Our medium term goal is to lose 1% per month. Our short term is to maintain without a calorie deficit by 400 on a daily average. Now the 8% drop doesn’t seem so daunting. It helps our focus, our visualisation.
Conclude - “if you fail to plan, you are planning to fail”
http://alexfitcleland.com
In this episode I speak about the importance of living a happy life and you can without a doubt manifest the life you want to live. Do not accept anything less
Show Notes:
Intro -
The odds of being alive is 1 in 400 trillion so why live a life of unhappiness
My past -
I’m sure you’ve heard it before about pursuing the path of accountancy but this wasn’t my passion. It didn’t fill me with joy.
It didn’t make we want to get up in the mornings
Make a change -
Its on you to live the life you want to.
As simple as it is to say, it’s you or you.
No one else can decide your destiny.
If you want it go get it. What’s stopping you?
Regret -
My biggest fear in life is regret.
Looking back and regretting actions I failed to take.
Opportunities I didn’t pursue.
Life’s too short to regret.
Happiness -
A life of little regret in my eyes is a happy one.
A life of enjoying what you do is a happy one. Happiness is a direct reflection on motivation.
A happy entrepreneur is far more dangerous to competitors than an unhappy one.
Excited to wake up -
“I hate Monday’s” we’ll what are you doing?
You shouldn’t hate on Monday’s. You should love Monday’s, it’s the best day of the week.
Today example re coaching & challenge
Conclusion -
You can without a doubt manifest the life you want to live. Do not accept anything less
Coaching: https://everymoveacademy.com
YouTube: https://www.youtube.com/alexfitcleland
In this weeks episode, I speak about the importance of a diary and writing things down.
Show Notes:
Intro - Solo Podcast, thanks for the support on podcasts at the moment
Diary/Calendar - Start of my career and swear by it. I genuinely put a lot of my success down to my diary.
Power of writing it down - A goal in your head is just a thought, write it down and make it reality. Daily, weekly, monthly, yearly.
Accountability - Something I get across to clients. You accountable to the diary and what you have written
Fulfilment - Sense of joy and fulfilment when you tick goals off your list
Organisation - A long side having goals you need to write down tasks. Won’t forgot to do things. Keeps you in check (back to accountability point)
Productivity - Setting out your day and planning what you will do and when. Visualising the task at end to be productive. When you finish what you set out to do for the day you feel you deserve to relax
Forward Planning - Setting your targets for the next day or week. On a Sunday, planning the week and having aims
Conclude - Get a diary
Check out: http://alexfitcleland.com
Today I welcome Ally Burdge on to the podcast, a well experienced coach who has been in the industry for over 7 years and just recently made the move to full time online. Ally and the guys at VW Physique are a team of insane coaches with a passion on taking clients to an elite standard they may never have felt was possible. We speak about the level of dedication and the process in place to do so, enjoy todays episode and please check below for all of Ally's links and the show notes.
Ally's Links:
Instagram: https://www.instagram.com/allyburdge_vwphysique/
VW Physique YouTube: Vw physique (https://www.youtube.com/channel/UCHSjrA3MBLwW3ubnOcHspAA)
VW Physique Website: https://www.vwphysique.com
VW Physique Podcast: Give it the beanz
Show Notes:
Intro - Background from Ally (years training, journey into the industry as a coach & from there as a coach to now - what made you become a coach?)
Hiring a coach for an investment not a liability - Cost vs Value
Consistency & Accountability - Why it is important to have patience and time on your hands?
Client expectation Vs Client dedication - The client effort level from the client to achieve results - (Ally’s story highlight in regards to clients lying on check ins)
The Importance of having a plan in place & setting goals?
The different approach you need to have with female fat loss clients?
Negative mindset - On Ally’s highlight, he speaks about his content not being relatable due to the condition of his results but that’s due to that persons negative mindset
Goals for the future - Where do you want to take your coaching? Your clients etc?
Today I am joined by my best friend Matthew Chandler (@matthewchandlerfitness on IG & YouTube) who is in the middle of a prep for a photoshoot. We speak about the harsh realities that comes with putting your body to the extremes it has to in order to be ready for the day.
Show Notes:
Intro - Welcomed by Matthew Chandler (Chan, first guy to meet at Uni) - Brief hello and speak about uni days etc
Training at Uni - Alex and Chan always spoke about prepping. Real desire in bodybuilding and loved everything around it.
Evolving Since Uni - For Alex more functional and less bodybuilding style training, Chan bit of both but still real love for the sport.
Prep - Lets dive deep now. Why did Chan want to prep?
Only decided around 5 weeks ago I would. Point to prove with gyms closed. Always wanted to compete. Short 11 week prep instead of 20. Testing physical and mental strength. How deep are you in now?
Biggest Challenges - Knee pain, low energy, lack of sleep and hunger. Time and dedication.
The Best Bits - Winners mindset. Hunger & food control. Changes week on week. Hard work pays - 110% effort.
Biggest Lessons - Sleep & Digestion is king. Eating for function not taste (like a dog - same meals day on day). Importance of Micros. Supplements.
Importance of having a coach - Your first coach? Plug Ali. Accountability, plan, second opinion, keeps the head on shoulders.
Plans for after this - Just the beginning or? Any shows to plan for 2021?
http://alexfitcleland.com
In this episode I speak about the importance of enjoying the journey and loving the process of achieving your goals.
Show Notes:
Intro - The end goal is great but we have to love the journey to appreciate the finish line
Journey - When we get pleasure. The place where the magic happens
Selling - The end goal sells but it leads people down a false path. It encourages short term fixes
Impatience - As humans we are impatient. We have information at our figure tip. So when we put this to wanting a goal we want it right away
Marketing - What entices you more? “6 pack on 6 weeks” or “6 pack in 18 months” Setting people up to fail
Personal - I have a goal with my business etc but if that is all I cared about I wouldn’t enjoy the now. A client has an end goal but lots of little ones along the way.
Being present - Yes it is great to have long term goals but we need to appreciate the current situation we in. Be content about where we currently are. The process of how we get to the long term goal. Broken down yearly/monthly/weekly/daily
http://alexfitcleland.com
In this episode I speak about the cards you have been dealt with in life and my own personal hand.
Show Notes:
Intro - Today we speak about dealing with the cards you are dealt
Present World - Crazy times going on at the moment talking of exactly the topic on hand today. How we deal with it? How we move forward? What situation you were born in to.
Personal Experience - A privileged upbringing yes but I was taught from my parents you really don’t get anywhere without hard hard work. As a young lad, I was lazy, didn’t work, didn’t take responsibility for my actions and probably in a way thought I was too stupid. My mum was a stay at home mum who did everything for me and my sisters. As a child I didn’t see much of my dad as he was always working to get to where he is now being a very successful business man. So from a young age I experienced the work you have to put in to achieve good things and have a nice life for your family. It was rammed in to me I needed to work hard. My parents always made it known to us, nothing is given and we have to graft. I only started doing this after failing a school year, writing off my car and having a house party (when parents were away). You could call that a big turning point in my life.
Fortunate - I think for me, I am lucky and I am grateful. To be born into the family I am. I take inspiration of my mum and dads relationship and my dad literally is my best mate. So, ok I have been dealt a good hand in life, but I used and am using that hand to its maximum potential.
Not using a good hand - There are people who have incredible upbringings and born into a different world amount of wealth, however more often then not can’t even look after themselves. More often then not, these people have no drive, no motivation and are perfectly happy spending the families money
Dealing with a bad hand - Look at March Rashford, born in a rough estate in Manchester.
Coming from the bottom - I know a lot of people who started at the bottom yet are some of the most hard working people I know. Why? Because they know how it feels to be there and will do everything in their power to never go back. Gary Vee always talks about this fact.
Conclude - You have one life. Joe Rogan & Kevin Hart quote about life being a book. And to finish on another Gary Vee quote “doesn’t matter where you start, it matters where you finish and how you get there”
http://alexfitcleland.com
In this episode, I speak about how important it is to think sensibly when the gyms reopen and the necessary steps you should take.
Show notes:
Reentering - Put excitement aside and think for a minute. So many toys but so many toys to hurt yourself.
DOMS - Going to be a big play
Injuries - More than ever with heavy weights an option again
Programming - Take it easy through simple movement patters (push pull, squat, hinge, lunge, core, carry)
Strength - It potentially will be less so therefore don’t get bogged down when you don’t achieve previous numbers. Slowly work the weight back up
Activity - Naturally with gyms open (more intensity to workouts), normal life will getting back and steps/NEAT output will be higher than during lockdown so therefore eat more and give yourself higher calories
Conclude - Take it easy
http://.alexfitcleland.com
Yes team, in this podcast I speak about how we adapt to change and the steps I took to do so during COVID-19.
Show Notes:
Podcast Intro - Changing and evolving since moving into lockdown
Reaction - Positive! Panic, no - the head stays on the shoulders and we move forward
Process - Putting the correct steps in place. Applying to both yourself and your clients. You need to lead from the front. Show people the path to take for themselves
Time & Opportunity - Using your time efficiently and focusing on things you may not have had time for before. Personal - Moving a lot of the business online
The end goal - Dont lose focus on what you are trying to do. And where you are trying to go. The end goal is the same, all that has changed is the journey. Why it is important to love the process and be in it for the long run
Testing - Life and business is about ups and downs but it is about how we handle them. How we adapt and move forward.
Conclusion - At end of day, we come through this as stronger individuals.
http://alexfitcleland.com
In this episode I speak about the steps you need to take in order to grow your social media during COVID-19 and why there has never been a better time to do it.
Show Notes:
Quality over Quantity - To a certain degree, the more you post the more you learn what your audience wants to dial in on. But there is still nothing worse than a load of rubbish
Time - More time than ever to be pumping out a lot of content and trying different things with your content. Take IG for example (photos, videos, swipe, stories, IGTV)
Multiple avenues - Focus on different platforms, not just one. Experiment and find which one you enjoy and works for you. Titktok - why I don’t use it. Podcasts, YouTube, Linked In
Niche - Find your uniqueness that is different to everyone else. Remember there is no one else like you, you are your own uniqueness and no one can take that away from you. Therefore be you.
Plan - Have a plan with your content, have goals you want to achieve from your socials (why are you doing it, who are you trying to attract)
Community - Focus on your current followers, focus on giving them the best possible content to use for themselves and the rest will come. Focus on your value not on your follower count
https://alexfitcleland.com
In todays podcast, I speak about the journey and transition I have personally been on from focusing so much on aesthetics to where I am today with performance top of the goal list.
Show Notes:
Todays topic - Look good perform well, why I preach it
Backstory - Speak about bodybuilding days, Cottons functional transition, crossfit diameters, the transition to where I am now
Bi product - Looking good and having an aesthetic look comes with the performance. Being athletic you can have both. Just focusing on aesthetics you can’t
Moving well - Not just benefits everything in the gym but outside too. Your everyday movement. 3 planes of movement (sagittal, frontal, transverse)
Mobility - I never used to care, performance increase, avoid injury (isn’t that the goal in the first place?)
Movement screening - Joining the EMA, all members have to do it
Clients - Always assess how they move. Are they moving better? Have their hips become more mobile? Is there shoulder flexion improved and now can overhead press to a greater range of motion?
https://alexfitcleland.com
Top 3 Podcasts - The GaryVee Audio Experience, Cambro Conversations & The Revive Stronger Podcast
Top 3 IG Accounts - jtm_fit, Marcusfilly, Brickbuiltstrength
Top 3 YouTube - Bob&Bad, Moveu, thereadystate
Top 3 Websites - https://www.theptdc.com , https://www.syattfitness.com/blog/ , http://www.lookgreatnaked.com
Top 3 Books - 4 Hour work week, subtle art of not giving a f**k, Rich dad poor dad
http://.alexfitcleland.com
Episode 19 - In this podcast, I speak all about why no matter what industry you are in, or who you are, you should always be focusing on developing your self and your knowledge to becoming the best version of you possible.
Show Notes:
Loser mindset - Know it all
Changes - Take a step back and evaluate
Good/Bad - What is working, what isn’t working, time etc
Quote - "If you’re the smartest in the room you’re in the wrong room"
Time of learning - dedicating this time to education
Coming out stronger - Mindset improvements, business in a better place
The future - Always look long term, continue to evolve
Quote - "It isn’t the strongest to survive but those most willing to adapt to change"
http://alexfitcleland.com
Episode 18 - In this episode I speak all about how I have dealt with negative comments and the way you should turn it into positivity.
Show Notes:
First & Foremost - So you all hear this, who actually cares, someone taking time out of their day
My view - If someone leaves negative comments its because they are jealous, trying to bring you down
Doing right - When I received my first hate comment i was glad, people copying you
Experiences - Your form sucks, you don’t know what you’re doing - look at their profile and ummm
Flip to positive - It fuels me, when I get negativity it drives me to push more, genuinely, positive comments are great but its the people who try to bring me down make me more motivated
Why - Ask yourself why they are doing it, are they the only ones?
You do you - Always always always
http://.alexfitcleland.com
Staying motivated during COVID-19
Intro - 3 more weeks in lockdown, how you finding it?
Quick title intro - it can be hard atm but I am going to speak about how to keep it up
Structure/routine - wake up early, no late nights
The goals don’t change - why throw it out the window?
Small daily wins - set daily/weekly goals to hit
Training - for you and clients, customised to the individual
Nutrition - if anything you need to be more strict now (less movement)
Consistency - Personal experience this week not as motivated but still training and eating well
See http://.alexfitcleland.com
Episode 16 - Yes team, I hope everyone is staying safe and healthy! In this podcast I speak about just how important it is to move and what key areas of movement you should have all your attention to
Episode 15 - Yes team, in this episode I give my thoughts and advice on home training. All about how you can adapt to your new environment and still create a good enough muscle stimulus to progress
Episode 14 - In this episode I speak about the crazy times in the world at the moment and what this means as a coach. I speak through my advice of how you can still move forward and how your clients needs should always be first.
Episode 13. Yes team, this weeks podcasts is with my first official guest, of course Sarah. We speak about her journey from a job she didn't like and didn't enjoy to a one she was passionate about. Making the jump into the fitness industry and continuing to smash her goals, newly qualifying as a PT. @_sarahlfit on instagram
Episode 12 - In this episode I speak about my own experiences of being self employed and how to maximise your time to ensure a good work life balance
Episode 11 - In this episode, I speak about the mistakes i have made on my fitness journey and as a coach. Hopefully you can take something from it and avoid making these mistakes yourself.
Episode 10 - In this episode I speak about how motivation will come and go but dedication should always be at the forefront and never leave you
Episode 9 - In this episode I speak about why as a coach, you shouldn't be a sellout and I am fed up with seeing people selling rubbish to the consumer
Episode 8. In this episode I speak about the importance of content planning and why you should do it in order to build your community.
Episode 7 - In this episode I talk about my honest opinion from going vegan over January. The good aspects, the bad side of things and if I will be continuing.
Episode 6: In this episode I speak about how important it is not to fall in the trap of going to the gym to burn calories and should turn your focus to all the amazing benefits working out has to offer to your life.
Episode 5. In this podcast I speak about the tips and tricks of how to grow on instagram and build an audience through the mistakes and successes I have made.
Please follow and leave a review.
Episode 4:
On this episode I take you through my personal experiences of how to pick up clients and what you need to be doing to grow your client base.
Episode 1.
Hello and welcome to the podcast.
These podcasts will all about fitness, personal training, business and social media.
My aim with these podcasts is to hopefully teach and guide some of you to a successful personal training business.
Please hit the like and subscribe button and I hope you enjoy the podcasts.
Episode 3
Is all about utilising social media and if you aren't then you must be prepared to get left behind.