The Experiential Way: Recent Episodes
Branperience
We’re Branperience, a Brand Experience Firm, talking all things brand experiences and experiential marketing! Whether you’re a brand looking for insights & tips or a Stakeholder looking to know what to expect from brand experiences, we cover various topics to cater to whichever area you may Full in! So, let’s talk!
Tarte is being racist again, allegedly, so we're discussing Tarte's recent Formula 1 Race brand trip "experience". Connect with us below!LinkedInInstagramEmail Website More with our CXO, Teju Aluko HERE--- Send in a voice message: https://podcasters.spotify.com/pod/show/branperience/messageSupport this podcast: https://podcasters.spotify.com/pod/show/branperience/support
Stakeholders? If you’ve ever wondered why we say that, hit play. --- Send in a voice message: https://podcasters.spotify.com/pod/show/branperience/messageSupport this podcast: https://podcasters.spotify.com/pod/show/branperience/support
✔️ 2022 in review ✔️ Happiness as a business owner?✔️ Return on Experience (ROX) LinkedIn: /branperience Instagram: @branperience Email: info@branperience.com--- Send in a voice message: https://podcasters.spotify.com/pod/show/branperience/messageSupport this podcast: https://podcasters.spotify.com/pod/show/branperience/support
[WEW REPLAY] Our Workshop during Women’s Entrepreneurship Week discussed experiential marketing and why it’s more than just live events & activations + should be implemented to transform your brand experience.Grab your visual copy + notes here: www.branperience.com LinkedIn: /branperience Instagram: @branperience --- Send in a voice message: https://podcasters.spotify.com/pod/show/branperience/messageSupport this podcast: https://podcasters.spotify.com/pod/show/branperience/support
Every decision affects your brand's experience internally and externally. Listen in as we discuss 3 scientific decision-making formulas + 4 🔑 experiential decision-making factors.
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Everyone has a superpower - cliche, we know. But it's true! And your brand has one too. This week we're discussing how to discover, identify, and three things you can use to make sure that you're superpower enhances your experience.
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Create clarity in chaos by solidifying your Brand’s Architecture. Listen in as we discuss the importance, types, benefits, and insights for a sustainable Brand Architecture.
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ROX is an underrated business metric. However, It’s one of the main drivers, not only in ROI, but in your brands sustainability. Listen in as we discuss what it is, how to measure it, and why.
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New year, new us? Or is it too late to say that? 🙄 We are back and switching it up — again...
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Use these strategies within your experience to gain brand loyalty, advocacy, and longevity.
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Proof of promise — a brand must.
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The art of experiences lie in listening. Listen in for the 7th 🔑 with implementing insights for your experience.
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You can’t possibly know if it’s usable + useful if you haven’t done it yourself. Listen in for the 6th 🔑 with implementing insights for your experience.
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5th 🔑. This week we’re discussing how to humanize your experience, which is essential to building relationships and making memorable connections!
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We’re on the 4th key to creating a memorable brand experience and this one is HUGE. Listen in for a formula to implement within your experience!
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Start with the heart. ♥️ We’re back and we’re speaking from our heart — which is where your experience should start!
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We’re talking about keeping it sweet & simple (our KISS Acronym) in your brand experiences. We delivered this in a very short & simple episode 😂.
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We’re breaking down those 8 tips, individually, in WAY more detail. We kicked it of with discussing who are we actually creating this experience for anyway? 🤔 in other words, why knowing your stakeholders are extremely important.
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🎧 This week we dedicated the entire episode to these 8 experience tips 👀 listen in & grab these 💎.
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🎧 This week in Industry News, grab your tissues as we discussed Budweiser’s newest campaign video 🙌🏾. In our let’s talk about it segment, we discussed brand experience verse customer experience! 🗒 since it’s #TBT we closed it out with our #Branperience with Black Friday (we know it’s only April 😫) !
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🎧 This week in Industry News, we discussed experiential activations at SXSW 🙌🏾. In our let’s talk about it segment, we topped off our discussion on what experiential marketing really is — details that you’ll want to write down. 🗒 We closed it out with our #Branperience with Nike’s Running App: NRC (Nike Run Club) 🏃🏾♀️ in honor of Teju’s running season returning!
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This week in Industry news we discussed buying jeans 👖 and the cool way Levi’s has transformed this daunting task 🙌🏾. In our let’s talk about it segment, we discussed experiential marketing in detail — details that you’ll want to write down. 🗒 and we closed it out with our #Branperience with more food 😂😫 this time for Brunch at Brunch MKE. 🍽
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🎧 This week in industry news we discussed Nike’s latest “Dream Crazier” campaign video 🙌🏾 and how they’re pulling off this brilliant experience! In our let’s talk about it segment, we discussed another type of brand experience: live events! 📸 and we closed it out with our #Branperiences with a not so regular diner but Sweet Diner. 🍽
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This week in industry news we discussed “Sleeping with strangers” 😳 a NYC experiential marketing event 🛏. In our let’s talk about it segment, we discussed the Gucci & BET “experiences” from last week 🙄 and we closed it out with a little throwback of one of our favorite #Branperiences with the Holiday Inn Guin.
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This week we discussed the NBA’s new experience partnership with AT&T that they’re kicking off next week at All Star Weekend. We then discussed our favorite experience tactic — Surprise & Delight and we closed it out with our Branperience with Shred 4/15!
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This week we discussed Brick & Mobile experiences , then we talked about why you should focus on your brands brand experience and lastly our Branperience was with the oh so nice Chic-Fil-A.
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This week we discussed the infamous Fyre Festival & the documentary AND how we have a very important connection to the Fyre Festival. 😳 We then talked about the difference between Event Marketing and Experiential Marketing and finally Teju tells us her Branperience with “The Brand” and it gets deep.
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We discuss the difference between branding & marketing (yes, there’s a difference) and why it’s important to understand the difference between the two. We then discussed the new Big Baller Brand (BBB) Experiences & our Branperience with Panera that we can’t stop talking about!
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This week we discuss how we switched it up for the new year with The Branperiencer Blog and Memorable Monday’s ! Listen in while we explain what exactly we’re doing and why! #Branperience
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