UnvealAfrobeats: Recent Episodes
UnvealAfrobeats
S2 E9: Dear Artiste (Executives & Legal Edition)
Host: Excel Joab
Guests: Titi Adesoga, Tersoo Abagu, Ogagus, Tami Romeo, Jumoke Adebiyi & L3galtool
Discussions on:
Importance of an artiste to being attentive and follow instruction.
Importance of an artiste to keep track record of every expense a label or investor spends on their career.
Importance of an artiste in respecting privacy of those who work with them.
Reasons why artistes leave their labels.
How artistes don’t fully understand the contract they sign.
The function of having an educated team and being educated as an artiste.
Importance of getting a lawyer to represent and fight in the best interest as an artiste and actually allowing them to do their job.
Importance of data analytics and taking advantage of technology and maximizing its strength to achieve better result as an artiste.
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S2 E8: Dear Artiste (A&R And Music Journalist Edition)
Hosts: Excel & Melody Hassan
Guests: Tolani Alake, Ugo Ikeakor, Ade, Joey Akan & L3galtool
Discussions on:
What or who is an A/R? Why do we need and A/R when do we need an A/R. The fine line between an A/R and a manager. Understanding the role of an A/R in the Nigerian entertainment scene and in the larger picture the development and the creative direction of artistes as opposed to the indulgence of creatives and their vices.
With the importance of Music journalists not being understated the need for unbiased and impartial journalists in our music industry cannot be stressed enough with the need for reviews and the weight of reviews not same as 5 10 years ago. Therefore objective reviews are parmount and key.
Also, we touch on the importance and the undying need of music journalists
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S2 E7: Dear Artiste (Consumers Edition)
Hosts: Excel & Melody Hassan
Talking Points:
The table also touched on the lack of enthusiasm for knowledge by most of the creatives for the business side of things, the importance of a team networking and building relationships especially the people behind the scenes who never get due credit due to the work put in to create a brand or a fast rising artiste (Scooter Braun/Ariana Grande etc).
RESPECT!!! The table went on to tackle a lingering problem in the ecosystem which really shouldn’t be an issue but is due to character taints like not being punctual, lack of excellence, indulging in vices, stereotypes, the overwhelming sense of entitlement to mention a few.
The table then went on to talk about radio, airplay, playlisting and basically the structure of radio in Nigeria in regards to the consumers.
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S2 E6: Peace of Mind
Hosts: Excel & Melody Hassan
Talking Points:
The public outcry online by the majority of the nations social media users concerning the events that transpired on Big Brother Naija 2019.
Cyberbullying of Tacha by ZLATAN having released a record concerning the former's hygiene with our hosts calling out Tacha fans for having doule standards when given a taste of their of own medicine.
The recent cyphers between choc city and vector also Vector being betrayed and M.I having one over Vector.
Touching on the #BRIA and Corleone's cover on BRIA being harder referencing the Pusha T Drake rap beef and about how Pusha T won the beef attacking the Drake perception.
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S2 E4: Dear Artiste (Talent Managers Edition)
Host: Excel & Melody Hassan
Talking Points:
Discussion on What an ideal team for an artist should be and how Ifeanyi listed the essentials of an artist team which includes A very good manager which embodies a talent manager, business manager, road manager. Tiwa savage was used as an example because of her level of exposure and work.
Artists Manager input in the artist Brand Identity; Every talent manager should have a say in the artist brand identity as the artist does not know it all,as that is where the manager comes in, to MANAGE.The manager is seeing the artist as a business and so the manager helps to achieve this aim through inputs that should lead to the end goal. Music shouldn’t be done in a way as RUNTOWN was used as an example.
What should be in a manager contract; Should the contract involve a job description or is the mana
S2 E3: Evolving
Hosts: Excel & Melody Hassan
Talking Points:
The show kicks off with the ongoing controversy in the Nigerian reality show Big Brother Naija house touching on sexual relations and relationships in the Nigerian society including the contrasting perspective of both hosts’ view on the issue of love and the roles in relationships in Nigeria. (TEASER)
The main body of the podcasts starts off with an appreciation shoutout to the Unveal fans which is critical as a testament to our steady growth with the podcast having positive impacts on creatives and helping them realise some of their basic rights take the producer mentioned by excel in the podcast for example.
The hosts then conform with the myth of the ‘ember’ period or the Q4 or in the words of Excel Gbedu period circling the Nigerian entertainment industry.
Also, Excel calls us all out, ‘there are people that
S2 E2: Dear Artiste (Producers Edition)
Hosts: Excel & Melody Hassan
Talking Points:
As a music producer, the payment you get is for your time not really the beat. Royalty is for creativity.
There is a 50% fixed publishing royalties all over the world. The advance you get on the beats is for your time and energy.
One of the producers discussed issues they face when working with artists in situations when there was negligence to do certain things. If a song is released and the split sheet was not signed you need to get a lawyer.
For everything you don’t know someone is ready to make it a stream of income.
You have to read whatever about publishing concerning the country involved.
COSON is the collecting society for copyrights in Nigeria.
Interpolation is when a producer cannot get approval to use a sample so they record elements of the music such as melody and lyrics without u
The Unveal Review Podcast - S2 E1: New Season
Host: Excel
Guest: Melody Hassan
Talking Points:
They are back after a break.
They start with talking about the new sound out now in the Nigerian music industry. Comparing Naira Marley and Zlatan ibile. Excel says both of them are hot at the moment and should drop a joint project.
Beyonce dropped a new album titled “The Gift” with a lot of Nigerians on the album such as Burna boy, Wizkid, Yemi Alade, Tekno and Tiwa savage and the rest of Africa was quite upset that more Africans were not on it. Melody hopes we get a Beyonce African tour.
Artists should pay attention to what goes into promotion of songs. Most record labels don’t do promotions for their artist which is not normal. Artists also need to be in touch with reality. Social media popularity does not equate to been popular in real life.
Excel says radio does not guarantee