The Influencer Inc Podcast: Recent Episodes
Influencer Inc
Strategies, tips, and tactics to build your personal brand and your business and career with it. Featuring interviews with New York Times best selling authors, top rated public speakers, social media experts, and other masters of influence. Learn how to write, publish, and market a book, get paid to speak, launch an online course, and dominate your niche.
What started as a ploy to increase his client count quickly turned into a mission to deliver value. The result was Ryan’s annual Gathering event. In today’s episode, get Ryan’s tips for hosting a memorable, impactful event that leaves you eager to do it again and again. Also, don’t miss Josh and Ryan’s personal chat about the benefits of humble beginnings.
Brainstorming, researching, and writing are all parts of producing a successful book. But there are other things you could and should be doing -- right now! -- if you’re considering authoring a book. Get Whitney’s book-writing tips and learn about her most recent book in today’s episode.
“Ultimately, your customers will shape the way your business grows in the future.” Chris’ new book, The Rise of the Youpreneur, is a perfect example of this. Get the full story in today’s episode. Also, learn Chris’ strategy for how to launch a book and get Amazon reviews right out of the gate.
Josh produced content for years before getting any significant notice. His writing for Forbes and other notable publications put him and MWI on the map. In today’s episode, get the full back story on Josh Steimle, your Influencer Summit host.
As co-founder of Kinesis, Portland’s award-winning marketing agency, Wendy has years of success under her belt, and she understands the importance of staying focused and not getting overwhelmed with all the tools and possibilities. In today’s episode, Wendy reveals the marks of a business and a pet peeve she has with certain online marketers.
Chirag became a Huffington Post contributor around the age of 18 and had firmly established his expertise as a marketer within a couple of years. But this is no overnight success story. Chirag began his career at the age of 13, and in today’s episode, he spells out the best way to get started.
Chris is a “venture catalyst and a brand humanizer.” His own journey has followed a pattern of building businesses after writing a book. Learn more about Chris’ influencer journey and his unusual favorite books list in today’s episode.
Jenn holds down a regular brick-and-mortar job while being a mom and also building her influencer career. She writes, blogs, and speaks on Instagram. In today’s episode, get Jenn’s tips on what to do -- and what not to do -- with Instagram marketing.
Ben has engineered his life and business so that the main part of his day is writing a single, daily email for his list. Listen in to get Ben’s tips on how to find your market and listen to your audience so that you can deliver what they’re looking for.
Whether you’re promoting a business, an idea, or a personal brand, don’t overlook the importance of the keeping it human. After all, in the long run, it’s about relationships. In today’s episode, Bryan lays out the influencer path he would take if he had to start over today.
Geoff’s business is largely about building and leading teams and the importance of the people you hire. Having a global team of 85 people himself, learn how Geoff harnesses his team to grow his business and his influence.
Bay is an entrepreneur in the early stages of his journey as an influencer. Join us on this episode as Bay shares what’s working for him as he builds his personal brand and expands his network, and how he’s generating ROI on his efforts.
Had a hard day? Then don’t miss this episode. If you have a desire to change the world, Alex’s message is for you. Being a mover and shaker often means being lonely and misunderstood. Might want to have some Kleenex handy...
It’s true that you can’t be everything to everyone and that you need to have a niche and speak in your own voice. But are you ready to be controversial? In today’s episode, hear Matt’s caution and his advice regarding potentially sensitive topics.
Leonard was going nowhere. He started writing about all his problems, and the world started paying attention. Leonard built his personal brand through storytelling. In today’s episode, get his four keys to writing success.
A podcast should be good for all involved: the guest, the audience, and the host. In today’s episode learn how to make sure your guest is a good fit for your audience. Also, learn what keeps new podcasters from gaining traction.
Matt has interviewed over 100 guests on his podcast -- guests like Ryan Holiday, Megan Bruno, and Tal Ben-Shahar. In today’s episode, he reveals a common theme among his guests. He also explains why your audience may increase more with lesser-known than well-known guests.
With a full speaking schedule and invitations from around the world, Melanie teaches and consults on branded storytelling. Listen in to learn what Melanie wishes she had done differently and what she would do if she had to start over today.
Amy Morin’s viral “Mentally strong people...” article made an impression on Cheryl, and she wrote a parallel article. Did Amy get miffed? Hardly. Hear the full story in today’s episode. Also, learn how Cheryl was instrumental in the life and career of your host, Josh Steimle.
You’ve heard it said -- “Find your niche. Don’t try to be all things to all people.” Knowing and understanding your own core values with help you focus your influence and go narrow and deep rather than wide and shallow. Tune in to hear the strategy Dan would employ if he were starting his influencer journey today.
It’s easy to be intimidated by video, but you can do this. Jake advises that you don’t get bogged down in perfectionism but that you put systems in place to get consistent results. Find out how Jake feels about paying for ads and learn the three things you should do to get started.
Benjamin’s first viral article was published in June of 2015. Today he adds 20,000 subscribers each month. Benjamin believes successful entrepreneurs go through a “point of no return.” Have you been through yours?
KPS Digital Marketing, a full-service marketing agency with a focus on video, was founded by two brothers and has grown, largely, because of Daniel’s personal brand. In today’s episode, get Dan’s best video tips and learn how the brothers grow their business through Dan’s online presence.
Nicole has interviewed over 220 high achievers, and she’s seen what it takes to connect with your audience. While she believes inauthenticity is a reason people fail in podcasting, she also recognizes the need for some “armor.” Tune in to learn Nicole’s tips for balancing authenticity with performance.
At first glance, LinkedIn ads seem pricey compared to other social media platforms, but they allow you to reach prospective customers in ways not available from any other source. In today’s episode learn the types of clients for which LinkedIn ads work best.
Linkfluencer is Australia’s leading LinkedIn training company. Their methodologies are used by the Richard Branson Center of Entrepreneurship. Tune in to hear the three main ways influencers can leverage LinkedIn.
Nathan created Foundr because he saw a gap in the information that was readily available to entrepreneurs. He was looking for something different; maybe others were too. With a thriving publication now under his belt, don’t miss Nathan’s reflections on things he wishes he had done differently.
Jay had a part in the creation of the viral Color Run video which helped make the Color Run the largest running event in the world. In today’s episode, learn what are the roots of virality and find out which digital tool Jay can’t live without.
Erin helps tech startups and organizations build their brands by focusing on storytelling and by becoming established authorities within their niche. In today’s episode, learn Erin’s advice for beginning influencers and which is her preferred social media platform.
When you’re ready to take your influence to the next level, a virtual summit may be just what the doctor ordered. Tune in to learn the five ways a summit can grow your list and expand your influence. And don’t miss the lesson Bailey learned from an unfortunate miscommunication.
With a motto like “teach everything you know,” you can’t have many secrets. ConvertKit lays it all out for everyone -- yes, even their competition -- to see. In today’s episode, learn the pros and cons of transparency and why Nathan believes the benefits outweigh the downsides.
Andrea’s comedy background serves her well. She grew her following by creating entertaining social media marketing tutorials, with a focus on Facebook. In today’s episode, learn how Facebook ads can help you reach your perfect potential customer and the Facebook tool that should be installed on your website.
Don’t you love stories? Your audience does too. Kathy encourages influencers to drop the jargon and industry talk and speak to their audiences from the heart. In today’s episode, learn why Kathy believes storytelling is the currency of marketing and why you should drop your script.
Amy wrote a letter to herself and later decided to turn it into a blog post. Next thing she knew, she was being interviewed on TV, got a book deal, and was getting paid to speak. Tune in to hear the items from Amy’s famous “13 things mentally strong people don’t do” list that especially resonate with her today.
There can only be one winner in a gymnastics competition, but most of life is not a zero-sum. Win-win opportunities abound. Lisa founded SheWorx to be a place where women build one another up and push each other in the realm of business. Tune in to learn about parallels between sports and the business world and how Lisa overcame her fear of public speaking.
Abby’s organization promotes high school graduates taking a “gap year” between high school and college. She’s a communicator and promoter for a cause, so it’s surprising that she’s found much benefit in listening. Learn how being a good listener has proven to be a key component in fundraising for her cause.
Molly’s book Reach Out was inspired by a blog post that went viral. Molly has prioritized and systematized connecting with and reaching out to others, increasing her own opportunities and creating fulfilling relationships. In today’s episode, learn her tips for those just starting their influencer journey and why you should wait 90 days before announcing a new idea to your followers.
Grant is a long-time public speaker and recognized expert of the craft. He coaches other speakers, podcasts about public speaking, and he hosts a community of public speakers. Tune in to learn how to avoid blanking and what to do when it happens.
College dropout to author to entrepreneur, Chandler built products where he saw a need. In today’s episode, learn about self-publishing, how Amazon has disrupted the publishing space, and how Chandler generates leads for his Self-Publishing School.
Kiki held various roles at the Huffington Post and, among other things, developed a broad-picture view of the digitally native Gen Z-ers. In today’s episode, learn the characteristics of Gen Z and why this savvy group has such fine-tuned BS detectors.
Vinnie is an expert team builder. In today’s episode, learn the thing influencers should cultivate every day and why you should prioritize influencer-building activities.
One of David’s focuses is on “real-time” engagement, both digitally and physically. He’s an in-demand keynote speaker (with kudos from the likes of Tony Robbins). Don’t miss hearing the story of the time he spilled water on his laptop while on stage and what happened next.
Tina’s research agency takes a macro perspective on emerging trends, then breaks it down to connect brands with influencers. Did you know the definition of “friend” changes over time? How influential are “friends” when it comes to decision making? What are the four trendsetter groups? Find out in today’s episode.
Shari recognizes the power of a clearly communicated, influential, persuasive message. Without that, no amount of software or hardware tools will help grow your business. Tune in to hear Shari’s tips for giving a charismatic presentation.
Too many aspiring influencers ask for help, endorsements, or opportunities before they’ve given any real value. You’ve probably heard it before -- give before you take. Phil gave of his time and talents to an influencer in his life, and it paid off, big time. Here Phil’s give-and-take story in today’s podcast.
Ray worked as a copywriter for radio for 30 years. Now he helps copywriters become business owners. Tune in to hear the expert’s advice for how to avoid a common copy mistake and how to produce persuasive copy.
Josh believes in telling stories to build and engage your audience. Learn how the ghostwriting process works, why every influencer should have a non technology-related skill, and the sign that long-form content might not be for you.
John’s company Influence & Co. helps businesses transform their expertise into influence and take their company to the next level. Tune in to hear the essential ingredients needed for creating value.
Among other things, Anthony harnessed LinkedIn’s native video to promote his VidStrategy business. Get Anthony’s tips for creating videos and learn the top reasons influencers fail with video. (Hint: it’s not that it was a bad hair day.)
The “godfather” of social media, Jeff is one of the most followed B2B sales and marketing professionals on Twitter. He understands the importance of connecting with your audience and aggressively promoting your personal brand. Find out what Jeff’s strategy would be if he had to start his influencer journey over today.
Ryan teaches others to communicate their stories and articulate their expertise in succinct and engaging ways. He’s a communications master. In today’s episode, learn Ryan’s best pre-stage tip for harnessing nervous energy and what he recommends instead of memorizing your speech.
Jessika’s marketing agencies and courses focus on building and retaining relationships by telling stories and showing you care. Tune in to learn Jessika’s tool recommendations for membership sites and to learn about the one tool she can’t live without.
Gillian has been a guiding force in technology since the early days of the internet. Tune in to learn one of the key benefits of hosting a conversation on a particular topic and why listening is a critical component of your success.
Kristina, CEO of The Social Works Company, discusses the importance of company’s looking for and promoting influencers from within their own brand. Learn the four questions that influencers should revisit and reflect on every six months.
In today’s episode, Dorie describes how her influencer path began with a layoff and moved into authorship, public speaking, and passive income streams. Tune in to hear Dorie’s formula for becoming a recognized expert.
Cynthia reminds us that most people appreciate vulnerability, so when you make a mistake, own up and move on. In today’s episode, you’ll hear about some of the mistakes and embarrassing moments Cynthia has lived through, whether she thinks it was a good idea to put her email address on all her public-facing work, and things she would do differently if she were starting her influencer journey today.
Likeable Social Media was started on the heels of an extremely successful, sponsored marketing event that also happened to be...his wedding. Learn the details about that along with Dave’s three points of advice for budding entrepreneurs.
Bob Burg is old-school; his ideas are not. In today’s podcast, find out how Bob got into sales; characteristics the best sellers share; and Bob’s favorite classic book on sales.
In this episode, learn the one question Chris asks that keeps him on track whenever a new email comes to his inbox. You’ll also learn Chris’s practical public speaking tips, his personal story of burnout, and the role authenticity played in his comeback.
Greg’s book Essentialism is not about saying no. It’s about saying yes to the most important things for you. In today’s episode, find out why Essentialism has had an unusual pattern of continuous growth since its launch, why practicing essentialism doesn’t get easier with time, and what needs to happen first -- even before you begin the planning process.
Mike is a master at making lemonade from lemons. All of his books were written to solve a problem he had. Turns out he wasn’t the only one with those particular problems... Now an in-demand speaker, tune in to hear about Mike’s most embarrassing moment on stage.
From a Department of Defense computer job to technology trainer to influencer and public speaker, Brian, the Economist’s 2014 Social Business Leader award recipient, is passionate about “connecting great people with great people to do great things.” Today’s influencers must take their message to the platforms where their audience hangs out.
From the old days of bulletin boards to modern-day podcasts, Chris highlights common threads and themes that stand the test of time. Chris reminds us that it’s okay to fail, and it’s okay to be weird. The most important thing is that you be yourself.
Jonah is an academician in the influencer space, chasing answers to questions about social trends and why some things go viral and other don’t. An influencer in his own right, learn which influencer he admires most.
Adam Grant is the New York Times bestselling author of Give and Take, Originals, and Option B, co-written with Sheryl Sandberg, COO at Facebook. Adam has also been the top-rated professor at Wharton six years in a row. In this episode Adam tells us how one of the best ways for aspiring influencers to gain traction is to build relationships with existing influencers in their space while maintaining a giving mindset.
Influencer Inc Founder, Josh Steimle, tells the story of why and how Influencer Inc was created, and what's in store for the podcast (Hint: We've already got 62 more episodes recorded with amazing guests like Adam Grant, Jonah Berger, Chris Brogan, Dorie Clark, Cynthia Johnson, and many more!).