The Alex Berman Podcast: Recent Episodes
Alex Berman, Chairman of Experiment 27
Every week Alex Berman chats with an entrepreneur, entertainer, comedian or anyone he finds interesting and provides practical strategies on how to advance in business, life or Hollywood. This podcast is brought to you by Experiment 27 - we leverage our expertise in digital agency marketing to drive more leads to our client's business.
Clayton Morris is a former FOX News Anchor who left the #1 cable news show in the
world after achieving financial freedom. Through his Financial Freedom Academy,
He devotes himself to helping others build passive income and achieve
financial freedom like he did using methods he learned along the way. After some
epic failures, he’s learned how to build a meaningful life, and shares these lessons on
his top-rated podcast, Investing in Real Estate with Clayton Morris.
This show is sponsored by Experiment 27. This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery
In this episode you'll learn:
[1:06] What was it like leaving the job that Clayton always dreamed of in his childhood?
[2:47] Was there anything different that Clayton did than anyone else stuck at his level?
[4:45] Having a different personality on vs off-air
[8:15] When is enough ‘enough’ for you? How do you nurture your portfolio?
[11:42] Do you feel guilty about the lower time investment?
[13:50] Where do you find your mind going? How do you find ideas?
[15:54] What do you actually mean by financial freedom?
[17:50] How do you deal with hate when you go off-niche?
[19:48] What was driving Clayton to create content when he didn’t need to?
[21:13] How do you negotiate deals?
[23:11] ‘You’re never too good to sell.’
Links mentioned:
Listen to Investing In Real Estate with Clayton Morris at https://morrisinvest.com/podcast
Catch Morris Invest on YouTube
Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Kevin Stecko is the founder and president of 80sTees.com. He's been operating the business since December of 1999. Being in the e-commerce industry for more than 2 decades now, he's seen it evolve into the giant that it is today.
Born in the golden age of action figures & graphic tees, 80stees was something that he was destined to do.
This show is sponsored by Experiment 27. This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery
In this episode you'll learn:
[1:04] The story behind 80stees
[2:44] What made Kevin take 80stees online back in 1999?
[7:42] People complaint so much when the price is lower.
[8:28] What does the outbound marketing look like for 80stees?
[11:01] One-to-one to current customers
[14:23] Keeping it all licensed when others can’t
[17:02] What’s the design approval process for licensed products?
[21:46] What turned Kevin off of the licensing deals and what is he doing instead?
[24:20] What are the next steps for 80stees?
[26:40] What is the future of Vintage clothes?
Links mentioned:
E-commerce musings by Kevin Stecko at Kevinstecko.com
80stees.com
Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Tara Reed is a tech entrepreneur with previous experience working in marketing at Google, Foursquare, and Microsoft. After that experience, She launched Kollecto, an app for affordable art collecting, which she built without writing a single line of code.
Her success with Kollecto led to a TEDx talk on helping other entrepreneurs build their own apps without code.
After the TEDx talk, She was inspired to share her experience and knowledge with others who had great ideas, but weren’t technically inclined. She started Apps Without Code to do just that.
This show is sponsored by Experiment 27. This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery
In this episode you'll learn:
[1:18] How’d Kollecto came into existence?
[4:32] The outreach to Art advisors for Kollecto
[5:09] Where was Tara sending out clients for the surveys?
[6:55] What happened to Kollecto?
[9:00] How Tara got into giving a TEDx talk
[10:40] What was Kollecto’s business model?
[14:00] How’d Tara figure out how not to overwork?
[16:00] What was the biggest driver that Tara needed to focus on?
[17:25] How does she drive traffic to her weekly workshop?
[20:55] Ho much did she push for Ads in the first week?
Links mentioned:
@tarareed_ on Instagram
tara@appswithoutcode.com
workshop.appswithoutcode.com
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
J V Crum III became a self-made Entrepreneur-Millionaire in his 20s. Now he devotes himself to helping others find their dream by growing a business that combines making profits with creating an important difference for their customers and the world. JV hosts a show called, Conscious Millionaire, and he also is a business coach. His goal is to help you create a business that affords you true financial freedom in life that provides you that deep fulfilment that you seek.
This show is sponsored by Experiment 27. This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery
In this episode you'll learn:
[3:11] What it means to make a million dollars in your 20s
What it means to exit at 40
[5:15] Is there guilt of not delivering enough value in the past?
[7:14] Have you ever felt a strong push against the person that you used to be?
[12:58] What do you mean by “Doing something that really matters”?
[16:54] What was that business that JV hated during his exit?
[20:26] The biggest tragedy of life?
[21:03] What advice would you give to your past self?
[26:14] “Living in the zone”
[31:31] The two reasons for becoming famous
Links mentioned:
ConsciousMillionaire.com
Get the 7 figure formula at: ConsciousMillionaire.com/7figureformula
Get 50+ Subject Lines to Test for your next Cold Email Campaign at Experiment27.com/Subject
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Nkiruka (Kiki) Nwasokwa is a Concept Clarity Strategist who helps creators of breakthrough technologies to prove the breakthrough their product brings to the world.
Specifically, she helps tech teams win pitches, clients, and customers by delivering instant proof of concept without any market testing. Her clients range from startups to Fortune 500 companies.
She holds a degree in Mathematics from Dartmouth College with a minor in Philosophy of Science.
This show is sponsored by Experiment 27. This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery
In this episode you'll learn:
[1:00] How do you deliver proof of concept with no market testing?
[3:12] How the whole process came together
[6:18] What steps to take to come up with that perfect slogan
[10:06] How do you cut through the nonsense and find that perfect statement
[12:30] Some more iconic examples of those perfect pitches
[20:00] The questions that Kiki asks her Clients
Links mentioned:
eightwordwin@gmail.com
Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Andrew Sillitoe is a business psychologist, speaker, and the author of The 4 Keys. His innovative approach to leadership and work-life balance has earned him invitations to work with a range of global companies, including Pfizer, Nationwide, Virgin, and the BBC. Today Andrew runs the UK's number- one training company for entrepreneurs and business owners who want to succeed in business, health, relationships, and mindset.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]
In this episode you'll learn:
[0:53] A little about Andrew’s background
[1:54] What's the connection between coaching Hockey players and Entrepreneurs?
[3:03] The main reason Entrepreneurs feel overwhelmed
[3:51] What makes it susceptible for it to all fall apart
[5:19] Suicide rate among Entrepreneurs is up
[5:55] What's the advice for an Entrepreneur stressing it out in the early days?
[9:50] How to get around the Shiny Thing Syndrome?
[11:55] What does Andrew’s business plan look like?
[13:08] Mindset - the missing Key that people forget about
[17:03] How to scale a coaching program?
[18:00] The Main lessons Andrew learned from his father’s journey
[22:25] How do you go about fixing the problem of being years behind in your industry?
Links mentioned:
The 4 Keys by Andrew Sillitoe (https://amzn.to/2IxMqSn)
AndrewSillitoe.com
Connect with Andrew on LinkedIN (https://www.linkedin.com/in/andrewsillitoe22/)
Get Fit to Win Group on Facebook (https://www.facebook.com/groups/GetFitToWin/)
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
John Michael Godier is an Author and futurist. He explores the universe in weekly documentary-style videos released randomly on YouTube. These center on science, future technology, and the mysteries of the universe. Additionally, John releases irregular videos covering breaking news on important developments in space science and technology as they happen.
John has also authored three Science Fiction novels - The Salvagers, Rescue at Io & Supermind.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]
In this episode you'll learn:
[1:08] The Why & How of John’s YouTube channel
[5:20] Who does John picture the content is being written for?
[6:41] What was John’s day job before YouTube?
[7:33] How does the content promote the novels?
[11:39] The Business/ Technical side of content marketing
[12:30] What John’s day-to-day is like?
[17:40] How do you make sure your books are good before you release them?
[18:40] What does the writing process look like?
[20:00] What is John’s purpose of writing Sci-Fi?
Links mentioned:
Check out JMG on YouTube (https://www.youtube.com/channel/UCEszlI8-W79IsU8LSAiRbDg)
Check Event Horizon with JMG (https://www.youtube.com/channel/UCz3qvETKooktNgCvvheuQDw)
John Michael Godier on Amazon (https://www.amazon.com/John-Michael-Godier/e/B00D1RRHVY/ref=dp_byline_cont_book_1)
Get 50+ Subject Lines to Test for your next Cold Email Campaign at Experiment27.com/Subject
Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Julius Ramsay is an American film director, television director, and editor. He began work as an editor on documentary shows like VH1’s Behind the Music, ESPN SportsCentury, and moved onto reality television like American Idol, the Bachelor and it's spin-off the Bachelorette. In 2006, he began editing serials such as Alias, Battlestar Galactica, Flashforward from 2010 - 2015, the Walking Dead.
His work as an editor has earned him three Primetime Emmy nominations - once for The Contender and twice for Battlestar Galactica. Ramsey has also directed television shows such as the Walking Dead, the Purge, Scream, Outcast, and Krypton. In 2018, he directed the feature film Midnighters on war thriller that was distributed by IFC midnight and holds 89% rating on rotten tomatoes.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]
In this episode:
[2:43] What was the transition from being an Editor to Director like?
[6:29] How did Julius learn to edit for something that he didn’t like? What was the process like?
[8:36] What was handed to Julius to edit mini-documentaries out of?
[10:23] How much of the editing is planned?
[17:21] How many times did Julius try to get on the role of the Director while he was editing?
[18:29] How’d he know that he was ready to become a Director?
[22:21] How do you know that it’s time to move on to the next shot?
Links mentioned:
Check out Midnighters (http://www.midnightersfilm.com)
JuliusRamsay.com
Get 50+ Subject Lines to Test for your next Cold Email Campaign at Experiment27.com/Subject
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Christian is the founder, Director, and curator of Theo & Harris. Since launching in 2013 as a Seton Hall Sophomore, Christian has led his company to a top position in its retail market, hosted nearly 800 episodes on YouTube and worked tirelessly to pioneer the vintage watch renaissance. New Jersey born and bred, you'll find Christian with family, friends and a great watch, Cutty Sark in hand.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]
In this episode you'll learn:
[2:00] How long did it take for YouTube to generate sales for Theo & Harris?
[4:40] Why Rolex is the king of watches?
[6:22] How does a Company stay consistent in quality for that long?
[8:40] How’d Christian decide to resell watches instead of creating his own brand?
[10:40] Theo & Harris’ Business model
[12:55] How would an average person sell a Vintage Rolex?
[16:50] The mindset behind selling a luxury watch to a buyer
[19:05] How often do people try to sell fake watches?
[23:50] How to separate yourself in a competitive market?
Links mentioned:
TheoandHarris.com
Follow Theo & Harris on YouTube
Follow @theoandharris on Instagram
Catch Sour Grapes on Netflix
Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Dr. Corey Corpodian is the founder and host of Unleash Success. Corey is a dynamic, high impact up and coming motivational speaker who has given keynotes for personal development seminars, businesses, and even the US Marines. Other than being an awesome speaker that you guys should listen to, he’s also a working Orthodontist. In this episode, I ask Corey the same question that my audience has been asking me for so long - What’s the best way to sell to the Medical Profession?
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]
In this episode you'll learn:
[1:20] Cold Email is not the best way to reach Doctor
[3:00] The Cliche medical sales process
[4:40] What’s the best process for selling to Corey
[7:07] What if the product is less quality dependent?
[7:58] The first person in the chain to approach
[11:11] The most common bribe is…
[13:40] How to know the better way to pitch the doctors with
[15:45] Can you cold call first before walking into the doctor’s office?
[16:40] What is the value-ladder of services in a doctor’s practice
[17:26] What’s the percentage of patients that are cash vs insurance?
[18:38] What sort of retainers work better when selling marketing services to doctors?
[19:48] How’d you approach selling web design for dentists?
Links mentioned:
Check out Corey Corpodian on Instagram @coreycorpodian
Unleash Success: www.unleashsuccess.com
Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
Get the 50+ Cold Email Subject Lines to test at http://bit.ly/2RmN99E
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
This week’s podcast is going to be a little bit different. I was recently on the Hardy Haberland Show, and I wanted to publish this Interview here because we talk a lot of stuff that we haven't gotten around to tackle much on the podcast or on the YouTube Channel.
Other than the standard B2B Cold Email stuff, we actually talk about where we are as a fashion company with Wohello, how’s my upcoming movie coming along.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]
In this episode you'll learn:
[1:35] My Time at Dom & Tom and how Experiment 27 got started.
[3:02] Cold email is not just about personalizing and following up
[6:11] The biggest Cold Email Mistake
[10:05] The Research on PS Line
[10:42] How to be consistent on Lead Generation?
[13:00] The biggest lesson for the discovery call
[14:58] The Sales presentation system at X27
[16:31] What businesses are doing wrong when sending proposals?
[17:30] How do you shorten the Sales Cycle?
[21:41] What tools are used by the X27 team?
[23:15] How I got into filmmaking
[25:18] Movie business is not all about who you know
[26:12] My number 1 advice for anyone wanting to get into the movie business
[27:05] Advice for aspiring Directors
[29:50] The dawn of Wohello
[32:35] What I've learned about scaling a team
[34:02] The most exciting thing that I've learned in the past year
Links mentioned:
Catch the new episodes of the Hardy Haberland Show at haberland.libsyn.com
Catch the Episode on Hardy’s YouTube Channel at http://bit.ly/2TEo0wy
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Caya is an entrepreneur and growth marketer. In 2011, he founded Pota-Toss, a Kickstarter-funded iOS game, released on the App Store on October 2012. It was deemed by Techcrunch and CNN as 'The Next Angry Birds' and was downloaded over 300,000 times. The company then evolved into Saborstudio, a digital marketing consulting agency.
In November 2012 Caya was selected as one of 40-Under-40 Costa Rican innovators, and he was a featured speaker on the 2013 TEDx PuraVida Conference.
In mid-2014, Caya started Slidebean, an automated, cloud-based presentation tool. Slidebean has been around for over 4 years with over half a million users around the world.
Beyond his duties as CEO, Caya has led the marketing efforts that propelled Slidebean’s growth.
In his free time, he’s also an amateur filmmaker and a not-so-great tennis player.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]
In this episode you'll learn:
[1:45] Caya’s day-to-day as the CEO & the Head Marketer?
[2:25] Top Performing Marketing Channels that work for Slidebean
[3:46] How’d Caya validate Investing in Slidebean?
[5:40] The Initial spend on SEM before investing $100k into Marketing
[7:22] What’s drawing Caya to YouTube Marketing
[10:33] The Reason for picking Startups vs going full Enterprise
[12:20] How does Slidebean compete or differentiate from the giants like Google Slides and MS Powerpoint
[14:30] The Channels that didn’t pan out for Slidebean
[17:08] What most companies get wrong when going on YouTube
[18:35] Did 500 Startups help Slidebean?
[21:14] What happened to Pota-Toss?
Links mentioned:
Slidebean.com
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Jack Randall worked in a warehouse as an employee for The Home Depot back in 2017, then he got in a car wreck which led to him quitting that job. While he was out of work, he started his entrepreneurial journey, and eventually started SocialFlight, an Instagram growth company servicing businesses, brands, and influencers.
SocialFlight has grown into a larger agency with over 700 clients now and they’ve recently hit $500,000 / year in revenue.
Moving forward, He'd like to take SocialFlight to 7 figures this year and continue pushing forward.
This show is sponsored by Experiment 27. Get the discovery call script & questions template at experiment27.com/discovery
In this episode you'll learn:
[2:11] What is SocialFlight?
[2:50] What was the Initial Marketing Strategy at SocialFlight
[5:28] The next step after getting the first 30 clients
[6:20] How’d Jack build the software initially?
[7:50] The Main growth channel for SocialFlight
[9:10] How to do Paid Advertising for better conversion?
[11:25] Keyword Research for Google Ads
[12:48] The First Hires at SocialFlight
[14:01] Automation strategy to minimize the workload
[16:05] How to make sure that Growth and Value provided are consistent?
[17:00] Jack’s Strategy going forward with SocialFlight
[18:28] The Limit to Google Ads
Links mentioned:
Check out Jack on Instagram @jacksbusiness
Socialflight.co
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Magie Cook was born in an orphanage in Mexico. She grew up in a very difficult environment along with 68 brothers and sisters. She entered a Fresh Salsa competition for the State of West Virginia and won unanimously. At that event, a man gave her $800 to start her business. Not knowing anything about business and with perseverance, she created Maggie’s All Natural Fresh Salsa’s & Dips, a company that grew into a multi-million dollar business within 4 years and distributed products across 38 states to major supermarkets such as Wal-Mart, Sam’s Club, Whole Foods, and many more. At the height of its success in 2015, Maggie’s Salsa sold to Campbell’s Soup. Shortly after, Magie went back to Mexico and rescued 31 orphaned children from a Drug cartel.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]
In this episode you'll learn:
[1:30] How’d Magie grow her company with zero marketing budget?
[2:47] The initial hustle of getting the product into stores
[6:30] How actually going for the big stores kickstarted Magie’s company
[10:10] The next step after getting into Whole Foods
[13:18] Why didn’t Magie sell her products online?
[14:19] What’d the double acquisition look like for Magie’s company?
[17:13] How’d Magie find the company that bought Magie’s salsas
[19:00] The Rescuing of orphans from a drug cartel in Mexico
[25:15] Other philanthropic activities Magie was involved in
Links mentioned:
MagieCook.com
TrueLifeHero.com
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)
Antonio Centeno is the founder of www.RealMenRealStyle.com and a co-founder of Menfluential, a men’s lifestyle and business conference. He has created thousands of articles & videos on men’s style and is the creator of the internet’s best style course for professionals – The Style System.
Antonio has studied clothing design in London, Hong Kong, and Bangkok. He is a former US Marine with an MBA from UT Austin and a BA from Cornell College. He loves to hear from old friends and make new ones.
This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE (http://experiment27.com/discovery/).
In this episode you'll learn:
[2:05] What is the number one thing people are getting wrong about style?
[4:55] Who is the authentic person that you are? What does he look like?
[7:20] Style isn’t limited to ‘Runways’
[9:00] What are some of the red flags that your style isn’t good?
[10:15] Antonio’s mindset of creating valuable content on a consistent basis
[12:40] Style if you want to be behind-the-scenes.
[16:45] How’d Antonio’s course strategy change over time?
[21:00] How’d he get into advertising
Links mentioned:
Follow Antonio on Instagram @rmrstyle and on YouTube (https://www.youtube.com/user/RealMenRealStyle)
Meet Antonio at Menfluential (https://menfluentialconference.com) on the 22nd & 23rd Feb at Atlanta, Georgia.
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)
Tom Libelt is a serial entrepreneur with a background in documentary filmmaking and the music industry. Tom specializes in SEO for small businesses/influencers and marketing online courses at WeCreateOnlineCourses.com with his partner Till Carlos.
He is also the founder of the Smart Brand Marketing Podcast where he and his guests share their knowledge and expertise on how you can grow your business online.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]
In this episode you'll learn:
[1:10] How’d Tom go from being a rapper to selling online courses
[5:15] ‘You can get your cake and still have it’
[5:55] The difference between the Hip-hop market then and now
[6:40] The framework for creating an online course
[8:00] What is the only reason people will pay for your course
[11:10] ‘It’s more like a transformation that you can assign a value to’
[12:20] What are the top channels for promoting an online course
[13:25] What are you looking for in a partner
[17:30] What are Tom’s priorities in life right now
Links mentioned:
SmartBrandMarketing.com
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)
Back in 2009, Fernando Labastida noticed there was a crop of new, talented technology consulting companies from Latin America offering their services to the U.S. market who couldn’t figure out how to sell their services effectively. This scarcity led to the foundation of Nearshore Marketing. Fernando started blogging in Spanish from his website, latinitmarketing.com, providing free advice to software companies, outsourcers and consulting firms from Mexico all the way to Tierra del Fuego, on the best ways to penetrate the largest, most difficult market in the world. And it was through blogging that he attracted his first customers: Definity First, Infolink, Making Sense, NEORIS, and Softtek.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]
In this episode you'll learn:
[1:22] What do you mean by Nearshore outsourcing?
[2:44] What are the most common thing that Latin American companies are getting wrong
[6:25] The Most important tactic of breaking into America
[9:05] The tactile marketing approach
[10:40] How’d Fernando’s journey begin?
[14:00] What turned Fernando off from cold-calling
[16:05] The pivot from cold-calling to blogging
[17:40] What happened after the Great Recession
[20:10] What type of content doesn’t work?
[21:40] Getting back to Cold outreach
[24:25] How they found the commonality for potential clients before Google or LinkedIn
[26:55] A cold call by Fernando & a cold email by Alex
[29:10] The sweet-spot between Content & Cold outreach.
Links mentioned:
NearshoreMarketing.com
Connect with Fernando on LinkedIn (https://www.linkedin.com/in/flabastida/)
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)
Joe Cross is a filmmaker, entrepreneur, author, and wellness advocate. He directed, produced and was the subject of the award-winning documentaries Fat, Sick & Nearly Dead 1 and 2; authored the New York Times best-seller “The Reboot with Joe Juice Diet” book; and is credited with having accelerated the plant-based eating movement by media outlets including the Wall Street Journal, The Times of London and The Dr. Oz Show. His website, www.rebootwithjoe.com, has become an integral meeting place for a community of millions of Rebooters worldwide. His third documentary film, The Kids Menu, was released in 2016.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]
In this episode you'll learn:
[1:52] How’d Joe decide to make a documentary
[5:52] How’d Joe come up with the idea of ‘Fat, Sick & Nearly Dead’
[8:30] What was so different about Joe’s documentary
[10:40] It’s more about ‘if it works’ than ‘will it work’
[12:03] What’d the ‘Hustle Process’ look like
[15:15] What was the business model for selling documentaries
[17:10] What was holding Joe back from building his business
[18:38] Warning signs before going all-in on a project like this
[19:46] Why Joe pulled his movies out from Netflix
[21:40] ‘Hindsight is a powerful tool in any business’
[24:30] Joe’s team-management process
[27:00] How did Joe find his team
Links mentioned:
RebootwithJoe.com
Follow @Joethejuicer on instagram & twitter
Follow ‘Fat, Sick & Nearly Dead’ & Joe Cross on Facebook
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)
Liam is the co-founder and CMO of TimeDoctor.com, Running Remote Conference and Staff.com. After graduating with a masters in Sociology from McGill University, Liam opened a small tutoring company which grew to over 100 employees and looked to solve a problem with remote employees not reporting accurate work data which turned into Staff.com. He consults on outsourcing and process design and is passionate about how to gain insights into the inner workings of how people work.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract). [$1,000 value]
In this episode you'll learn:
[2:24] What is Liam’s strategy as a person
[3:52] How do you decide who to track & who not to track
[8:27] General rule of ROI on Conferences
[9:47] ‘I don’t know if I would want to be tracked every second’
[11:45] How do you measure passive-productivity (building processes)
[14:45] Why are some employees more successful to other employees
[15:36] How to figure out what your people should be working on
[17:19] How did Liam pick up the initial marketing channels to begin with
[21:57] Why not double down on the #1 channel
[24:19] Cold email outreach for free vs paid events
[28:50] Productivity in an office environment vs being remote
Links mentioned:
Runningremote.com/Liam
TimeDoctor.com
Subscribe to Running Remote on YouTube
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)
Benji Osias started skating when he was 10, got hooked and been doing it ever since. Raised on skate videos and magazines, sci-fi books, classic rock, and metal music. Studied Earth & Planetary Sciences in college. He's a big fan of camping, whiskey, and The Farside cartoons. Started making the Filthy Ditch Crew zine towards the end of 2015, started off as a little side project to keep in touch with all the homies and try to do something creative. He's made 6 issues so far that can be found at www.filthyditchcrew.com
This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE (http://experiment27.com/discovery/).
In this episode you'll learn:
[1:56] What is Filthy Ditch & How did it come into play
[4:04] What made Benji go for a print magazine rather than going Digital
[10:36] How’d he get the zine into the stores
[12:45] ‘The Raw skate zines are disappearing’
[13:29] How’d Benji pitch the store owners
[15:15] The creative process of making an issue
[18:15] What is the production cost per magazine
Links mentioned:
Filthyditchcrew.com
Follow @filthyditchcrewzine on Instagram
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)
Ian Brennan is Grammy-winning producer who has produced three other Grammy-nominated albums and published four books while also teaching violence prevention around the world since 1993 for such prestigious organizations as the Smithsonian, New York’s New School, Berklee College of Music, the University of London, UC Berkeley, and the National Accademia of Science (Rome).
He has written about music for Guitar Player, Talkhouse, Huck, Songlines, Flood Magazine, Afropop Worldwide, Zero, Sound on Sound, and Tape Op.
His work has been featured on the front page of the New York Times and in an Emmy-winning segment of “60 Minutes” with Anderson Cooper reporting.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE (http://bit.ly/x27contract) [$1,000 value]
In this episode you'll learn:
[1:27] Ian’s approach to career and life
[3:24] The process of recording music for Ian
[4:02] How did the international recording thing come together
[8:17] How does Ian decide what’s worth recording
[10:42] How’d Ian get onto the journey of preserving music
[12:51] How’d Ian pivot from playing music to production
[17:50] Following multiple passions vs sticking to just one thing
[20:18] What if you hate the thing that you’re good at
[23:23] How’d Ian develop a long-term view with his work
[26:40] Listening to the universe vs pushing through
Links mentioned:
IanBrennan.com
Standingvoice.org
Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Get access to our FREE Sales Courses.(http://experiment27.teachable.com/)
Charles M. Jones is the Founder and CEO of LucidMood. Starting out in software and then, later on, pivoting to being an executive coach for a Fortune 500, Charles stumbled upon the idea for LucidMood. LucidMood offers cannabis products enhanced with botanical terpenes for a side-effect free and flavorful effect. They have mastered the art of enhancing mood to a certain level of consistency.
This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE (http://experiment27.com/discovery/).
In this episode you'll learn:
- [1:15] Charles’ background
- [2:00] What is LucidMood
- [4:20] Questions that Charles asked himself when he got the idea of LucidMood
- [7:48] Stats that further encouraged Charles to pursue LucidMood
- [11:25] How’d the funding process look like
- [16:55] Charles' mindset for doing a full year of R&D before the launch
- [19:07] The Coca-Cola bottling model
- [20:17] How'd Charles find his first Licensing partner
- [23:34] How'd he make sure that he had the right partners for sales
- [26:21] The trigger-point to identify a novice user
Links mentioned:
LucidMood.net
Brought to you by Experiment 27. Find us on Youtube.
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Get access to our FREE Sales Courses (http://experiment27.teachable.com/)
Gary Paintin is an artist and graphic designer based out of Northern California. His artwork has a unique style utilizing heavy lines and minimalism. He has done branding work with Bleep Bloop bass, Getter, Trippy burger, just to name a few.
This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE.
In this episode you'll learn:
- [1:09] How Gary developed his art style
- [3:57] How to approach your career as a full-time artist
- [7:15] Where does he sell his apparel
- [8:30] Gary’s business model for apparel production
- [10:44] How does he know what art to release and what not to
- [13:21] How Gary got involved with DJ clients
- [15:55] Why he didn’t showcase in Art Galleries and what he did instead
- [18:25] Where does he see himself going
- [19:50] Big brands doing collabs with artists
- [23:24] Classical artists that Gary is drawn to
Links mentioned:
- GaryPaintin.com
- Follow Gary on Instagram @garypaintin
Brought to you by Experiment 27. Find us on Youtube.
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Get access to our FREE Sales Courses.
From the slums of Port au Prince Haiti with special forces raiding a sex trafficking ring and freeing young girls to the Virgin Galactic Space Port in Mojave with Sir Richard Branson, 5-Time Emmy Award Winning Director/Producer, Nick Nanton, has become known for telling stories that connect. As co-founder of the largest personal branding agency in the world, DNA: The Dicks + Nanton Celebrity Branding Agency®, representing more than 3000 clients in 60 countries around the world, Nick has helped his clients craft their message in order to build their platform and share their unique gifts with the world. Nick's Wall Street Journal Bestseller, StorySelling, shares the secrets of how to sell without selling by simply connecting with the simple art of story. Nick has directed more than 40 documentaries garnering 18 regional Emmy nominations and 5 wins.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]
In this episode you'll learn:
- [3:23] Why you don't have to be afraid of Marketing as an Artist
- [5:00] How the business world helped Nick to dive deeper into the art that he loves
- [5:56] How Nick took his skills from the Art world and applied them to the Business world
- [6:30] The sweet spot between the Art and Business worlds
- [7:49] The mindset shift of comparing oneself with the International artists
- [11:03] Story behind Nick's very first documentary
- [12:02] How his first documentary led to him making Business documentaries
- [13:10] "Doing things in a friction-free manner"
- [15:40] How Nick gets celebrities onboard for his movies
- [20:34] How investment in movies is not a financial investment
- [23:38] What happened during Nick's break between 2008-2010
- [24:26] Dan Sullivan's idea of 'Unique Ability'
- [26:29] Seeking control vs Seeking freedom
Links mentioned:
- Nicknanton.com
- Follow Nick on Twitter @nicknanton
- Story Selling by Nick Nanton & J. W. Dicks
- Books Mentioned- The War of Art by Steven Pressield & Da Vinci and the 40 Answers by Mark Fox
- 'In Case You Didn't Know' with Nick Nanton
Brought to you by Experiment 27. Find us on Youtube.
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Get access to our FREE Sales Courses.
Bobby Albert led the Albert Companies to unprecedented growth—and he did so during one of the most challenging economic periods of our lifetime. His unique leadership, coupled with an unending desire to learn, enabled this CEO and his team to grow revenues, profits by 500 percent between 2005 and 2011, the year he sold his business to a publicly traded company.
This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value]
In this episode you'll learn:
- [01:38] Talking about values-driven leadership
- [02:51] What is workplace culture
- [05:37] Similarities between a fruit-bearing tree and a business
- [07:35] What happened to the culture & leadership after Bobby sold his company?
- [08:27] How did Bobby decide to write a business book?
- [09:38] What led him to write the book even though he didn't enjoy the day-to-day?
- [11:48] Two simple components to keep the company growing even in adverse situations
- [13:48] The most important question you need to ask yourself as a leader
- [16:26] What are Core values?
- [17:52] The key to strong core values
- [21:00] How to figure out who you are?
- [28:40] What is a Discretionary effort?
- [29:29] Alex's core values
- [31:44] Why Noah Kagan was fired from Facebook?
Links mentioned:
- BobbyAlbert.com
- Principled Profits by Bobby Albert on Amazon
- The Lead to Grow Podcast with Bobby Albert
Brought to you by Experiment 27. Find us on Youtube.
If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Get access to our FREE Sales Courses.
Tom Malloy wrote, produced and acted in The Alphabet Killer, a psychological thriller starring Eliza Dushku, and The Attic, a thriller directed by Mary Lambert. Malloy has acted in other films, including Gravesend, and on television shows including Law & Order, Third Watch and Kidnapped. He wrote the book Bankroll: A New Approach To Financing Feature Films in 2009. In 2013, Malloy partnered with LA based independent film producer Jason Brubaker to create The Film Finance Guide. Tom is also starring with Comedian Scott Baker in the AMAZON improv cop comedy MIDTOWN (initially premiering at the LA Comedy Festival, the show is now in its 2nd season with 70,000 average views/month). This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:47] How did Tom get a show on Amazon * [03:40] Different Amazon Prime shows * [05:10] Is it a big deal to have a show on Amazon * [07:50] How to pick which films to bid on * [09:40] What making a distribution deal means * [12:40] How to choose investments * [16:40] How to take films to market * [20:00] Initial offers differ * [22:10] Easiest ways to sell films * [26:00] What is Tom looking for in movies
Links mentioned: * http://tommalloy.com/ * http://glasshousedistribution.com/
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Jason Brubaker is a Los Angeles based movie distribution executive specializing in direct to consumer distribution strategies. As the founder of Brubaker Unlimited, he currently consults with media companies, rights holders and content creators to develop strategies to source content, maximize distribution, grow audiences, build buzz and create community around each title. Brubaker also served as the Director of Operations for Distribber, a film distribution company that delivers content to Netflix, iTunes, Hulu, Amazon Prime, while allowing the filmmaker to keep 100% of the revenue. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [02:00] How Jason started out in movie distribution * [03:55] Is a traditional movie industry over? * [05:55] Mistakes people make when pitching to Netflix * [09:05] Quality checklist for Netflix * [11:25] Sequence to maximize revenue * [14:40] How to promote a film on iTunes * [16:30] Preorders count as 1st day sales on iTunes * [19:00] iTunes is a 70/30 split * [22:20] Model for producing movies
Links mentioned: * Film Making Stuff * Distribber
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
A successful playwright for many years, David Paterson broke into the film industry when he adapted his play FINGERPAINTING IN A MURPHYBED to a film where it was accepted into the 2005 Sundance Film Festival. In addition to the film being nominated for the Humanitas Award, David successfully sold the film (now entitled) LOVE LUDLOW, to the Sundance Channel, STARZ and Warner Home Video. He soon followed with the 2007 Disney hit BRIDGE TO TERABITHIA. In addition to producing award-winning documentaries (DON'T STOP BELIEVIN/EYE OF THE SPIRAL) David continues to work as a stuntman in films and television. 2016 had David's tenth film release, the feature: THE GREAT GILLY HOPKINS. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:15] How Don't Stop Believin' came to be * [04:00] How David joined the project * [05:43] 'There's always a thousand documentaries that need a final push.' * [08:00] Why are some documentaries budgeted higher than others * [14:40] Investing in documentaries is very risky * [18:30] About Bridge to Terabithia * [24:13] Why David passed on the sequel * [31:00] Never count on the studio for promotion * [36:45] What are you not allowed to do to promote your film * [41:23] What raised the price of independent films * [46:00] Finding a director is not enough
Links mentioned: * The Great Gilly Hopkins * Don't Stop Believin * Open Air
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
David Farrier is a New Zealand journalist. He has worked in news and documentary, including features on New Zealand television, co-directing the internationally distributed documentary film Tickled which premièred in January 2016 at the Sundance Film Festival and received both critical praise, and threats of litigation from individuals appearing in it. He was also an executive producer and served as presenter for the eight-episode Netflix documentary series Dark Tourist (2018). This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [01:49] How David pitched Dark Tourist to Netflix * [04:36] Netflix wants to make the best show they can * [07:53] How many ideas did David pitch to Netflix * [10:22] How to structure a TV show * [11:24] How the pitch looked like * [15:55] What was David's takeaway after the first meeting * [20:20] How David met his co-producer * [22:30] Netflix financed the show * [24:25] What will David do next * [29:00] How to know if a project is good enough
Links mentioned: * Dark Tourist (2018) * DavidFarrier.com
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Eric B. Fleischman is a film producer and entrepreneur. After graduating from USC, Eric began interning for Blumhouse Productions. He eventually worked full-time for them as an Executive Assistant. He became a producer at EBF Productions. Four years later, he joined Diablo Entertainment and started producing for them. While at Diablo, he produced Carnage Park and Sleight, both of which premiered at the Sundance Film Festival. This made him one of the youngest producers to premiere two feature films at the Sundance Film Festival in a single year. He focuses on microbudget films and his bets usually pay off. In 2017, he produced Flower, which was acquired by The Orchard. In November 2017, he co-founded and became CEO of Defiant Studios. Eric was in the Forbes 30 Under 30 for 2018 in the 'Hollywood & Entertainment' category. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:53] How Eric featured two films at Sundance in a single year * [03:27] about Slight * [04:53] How is Eric splitting his budget * [10:18] How Eric found his financiers * [15:30] 'Your crew is the most important thing.' * [21:20] 'You have to know what people are buying.' * [23:50] Timing plays a huge part * [27:00] What roles Eric finds most important * [32:40] Try new genres * [36:14] Push through
Links mentioned: * All About Nina * Deep Murder * Head Count * John Henry * Rise
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review.
Dean Cunningham is the CEO and Chairman of Micofin Holdings Limited. Micofin is a holding company focused on the mineral and resources sector. They specialise in advisory, research and fund services. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [00:40] Dean helps companies go public * [01:39] How Dean identifies a company he can help * [03:40] Advantage of having a holding company * [05:15] How Dean optimizes mining companies * [11:17] CEO should be in business 5 to 7 years * [13:10] How Dean sells himself * [18:25] There is no need for a satellite team * [21:08] Having autonomy is crucial * [23:55] How will Dean find his next client * [27:50] Long term strategy for mining
Links mentioned: * Dean on LinkedIn
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Craig W. Van Sickle, Emmy Award nominated writer and producer of Tin Man, 24, NCIS and Star Wars Clone Wars, the highest rated miniseries in the history of the Syfy Channel; Co-Creator/Executive Producer of the hit cult classic TV show The Pretender; Novelist; Graphic Novelist; Guest Speaker and lover of all things TV and Film. Craig has written, produced and/or directed over 200 hours of entertainment programming, including feature films, TV movies, and has worked on series as varied as 24, NCIS, Medical Investigation, Alien Nation, Star Wars Clone Wars and many more. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:40] Why Tin Man was such a hit * [05:10] How to create a project that lasts * [11:18] What is Craig focusing on these days * [12:47] Why isn't Craig running a show right now * [15:00] Craig never did an indie project * [16:48] Why Craig became a coach * [24:35] What got Craig to start * [29:20] How to get feedback when you start
Links mentioned: * Script Visions * Craig on Twitter
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Veteran producer Raymond Mansfield has been integrally involved in film production, as well as production and distribution financing for nearly two decades. Raymond is a founding partner of QC Entertainment, a company that finances and produces distinct, character-based, director-driven films. A one-stop solution entertainment finance and production company, QC develops, physically produces, finances productions, handles sales and distribution, and everything in between. QC's recent released films include: Academy Award-winning, box office phenomenon "Get Out" (2017), the feature directorial debut of Jordan Peele, which was produced for $4.5m and opened as the #1 movie in America (with a 99% positive rating on Rotten Tomatoes) and grossed over $250m worldwide. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [01:50] What's Raymond's background * [05:25] Raymond worked at 3 Arts Entertainment * [12:00] Raymond knew he wanted to be a creative producer * [15:00] What separates winners from losers * [19:05] How Raymond makes his projects investable * [24:20] How did Raymond develop a long term view perspective * [29:22] Process behind pitching projects
Links mentioned: * Oath (2018) * Time Freak (2018)
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Barbara Morgan co-founded the Austin Film Festival in 1994 and has served as the sole Executive Director since 1999. As a filmmaker, Morgan developed and produced the film Natural Selection. The film has been on Showtime, the Sci-fi channel and was released internationally. In 2005, Morgan co-produced the feature documentary Antones: Home of the Blues, which has been released internationally as well. Most recently, Morgan produced a documentary for the Austin Independent School District 125th anniversary. Morgan serves on the Board of Directors for a number of organizations, including Austin Convention & Visitors Bureau, International Film Festival Summit and The Wittliff Collection. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [01:18] How did Barbara end up as an executive director at a film festival * [05:20] How was AFF differentiated from all the other festivals * [06:05] How to monetize a film festival * [11:10] How was AFF funded in its first year * [15:50] How is AFF sorting through the film submissions * [22:13] AFF script selection process
Links mentioned: * Austin Film Festival
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Dallas Jackson is a producer of Thriller. Thriller is about a childhood prank that comes back to haunt a clique of South Central Los Angeles teens when their victim returns home during their high-school Homecoming weekend. Thriller is an American slasher film directed by Dallas in his directorial debut. The film was produced by Divide/Conquer and is being released by Blumhouse Productions. The film is scheduled to premiere at the LA Film Festival on September 23, 2018. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:33] How did Dallas get to produce Thriller * [05:30] What's a meeting with Blumhouse like * [09:01] Dallas sold Shady Tales to MTV * [13:33] Finding a niche for your projects * [16:35] How did Dallas' role for Thriller evolve * [19:25] Who did Dallas put on the team first * [24:25] Which roles for the movie were filled first
Links mentioned: * Thriller (2018)
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Travis Rosser is the co-founder of Kajabi. Kajabi provides digital entrepreneurs an all-in-one platform which enables them to create a life of freedom on their terms, whatever that may look like. Travis is the author of You Inc. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [01:10] Why Travis created Kajabi * [03:30] What is Kajabi * [08:30] How to get started * [10:32] "No more poor me." * [12:15] What do you want out of life? * [13:40] The power of positive thinking * [15:40] How to figure out what your path is * [18:50] Try getting quiet * [21:38] What is Travis best at * [22:39] The Importance of The 4P's * [26:11] Purpose diagram exercise * [30:12] Find the next dot * [31:45] Accountability keeps you going * [36:19] "The pain is the whole point."
Links mentioned: * You Inc. by Travis Rosser * You Inc. on Amazon
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Joe Badon is a producer, writer and director of The God Inside My Ear, a feature film he made for $8,000, This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:13] How Joe self-funded The God Inside My Ear * [02:25] How he shot the movie in 13 days * [05:31] What's the plan to promote the movie * [08:30] What is Joe's email outreach strategy * [11:05] Why Joe wrote the script around locations * [12:30] Who gave Joe feedback on the script * [16:19] You can get rights for cheap * [17:10] Joe always wanted to direct a movie * [18:04] How did Joe handle post-production * [20:10] How did they record good sound * [21:45] What's Joe's plan for the movie
Links mentioned: * The God Inside My Ear
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Ari Lubet is a literary manager and producer at 3 Arts Entertainment. After graduating from film school at the University of Wisconsin in 2007, Ari began his career in the film industry as an assistant to a literary agent at Creative Artists Agency and to Michael Sugar at Anonymous Content. Ari represents writers and directors in television and film, as well as novelists and comic book creators. He is currently producing the second season of the Netflix original series AMERICAN VANDAL which won a 2018 Peabody Award and received nominations for the 2017 Critics’ Choice Awards and WGA Awards. Ari Lubet is an executive producer of American Vandal, an American television mockumentary series that premiered on Netflix in 2017. The series is a satire of true crime documentaries such as Making a Murderer and Serial. Netflix renewed the series for an eight-episode second season, which will premiere in 2018. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [02:10] How did Ari become a producer on American Vandal * [04:10] How did American Vandal came to be as a project * [05:45] How often is Ari getting pitched * [07:45] Put yourself in the shoes of the executive * [09:00] When you know you know * [09:55] How to package the deals together * [11:30] How to fit a showrunner and a young creative * [17:40] How 3 Arts facilitates connections * [21:08] B2B sales in the movie business * [22:03] About dropping projects * [24:50] What is Ari looking for in young talent
Links mentioned: * Ari Lubet on imdb * Ari Lubet on Instagram
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Carole Kirschner started as an assistant and worked her way up to become a senior level creative television executive. She was at CBS Comedy and then hired as Vice President of Steven Spielberg’s first Amblin Television. During that time, she heard more than 3,000 pitches, bought hundreds of scripts, and was involved in developing dozens of television series. She also created the CBS Diversity Institute Writers Mentoring Program, which she ran for 14 years. She also helped Jeff Melvoin (creator of the WGA Showrunner Training Program) develop the program’s curriculum. She's also an entertainment career coach. She wrote a book revealing the “inside,” unwritten truth about what it takes to succeed in this business. Hollywood Game Plan: How to Land a Job in Film, TV and Digital Entertainment has been enthusiastically received and is used in many colleges and universities across the country. She recently launched a 20-part virtual course on breaking into the business: Carole Kirschner’s Hollywood Boot Camp. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:36] about WGA showrunner training program * [04:17] Who typically applies to the program * [06:13] What is a network looking for in a showrunner * [07:37] Being a showrunner is hard job * [09:05] How are top showrunners spending their time * [11:45] In TV only a writer can be a showrunner * [13:22] How to decide on a story development * [15:40] How to staff the writers room * [17:25] Book to read on how to develop a TV series * [18:10] How applicants get picked for the program * [21:50] What do writers find most challenging * [24:00] How can writers delegate better
Links mentioned: * Carole's website * WGA Showrunner Training Program
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Edward Ricourt is a writer and producer known for his work on Now You See Me, Now You See Me 2 and Marvel's TV series Jessica Jones on Netflix. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [00:49] What are movie execs doing during the summer * [03:57] How to keep your projects going for a long time * [05:52] Creating original work vs. helping others do better * [09:43] How writing projects happen * [12:10] How Edward got low-balled in the past * [13:45] Who negotiates a salary for a project * [15:15] Why some projects fall through * [16:45] Do agents do due diligence for you * [19:33] Why didn't Edward write Now You See Me 2 * [25:30] A hit project is a gift that keeps on giving * [26:35] What goes into a pitch at Edward's level * [28:30] Having a personal connection to a project
Links mentioned: * Raising Dion * Edward on Twitter * Edward on Instagram
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Jared Ian Goldman is an American film and television producer. He is known for his work on Alex Strangelove, Ingrid Goes West, The Skeleton Twins, the Academy Award-nominated Loving, The Punisher (TV series) for the Marvel Cinematic Universe, Wilson, Kill Your Darlings, Solitary Man, And So It Goes, The Wackness, and the Sundance Grand Jury Prize winning documentary Manda Bala (Send a Bullet). This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:17] How is a movie pitched to Jared * [03:50] Jared's mindset behind choosing projects * [05:29] How to find an audience for a project * [07:35] How money affects project approval * [09:50] How Jared started working on The Punisher * [11:50] Working on The Punisher was different than producing a movie * [14:14] Jared's approach to pitching projects * [18:10] Strategy behind distributing a movie * [21:22] "It's easier to get a movie financed now than it's ever been, but it's also much harder to get a movie seen than it's ever been." * [21:50] Has Jared ever bailed on a project * [22:30] How often do projects fall apart in the pre-production phase * [24:00] How to pick a director for your project * [27:50] What it takes for Jared to reply to a pitch
Links mentioned: Jared's imdb profile Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
With more than forty years’ experience in the publishing world, and twenty-five years in entertainment, Dr. Ken Atchity is a self-defined "Story Merchant" – author, professor, producer, career coach, teacher, and literary manager, responsible for launching dozens of books and films. Ken’s life passion is finding great storytellers and turning them into commercial authors and screenwriters. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:14] Dr. Ken's first deal was for 8 movies * [05:25] No one knows anything in Hollywood * [06:14] Entertainment business is based on wild ideas * [06:36] What stops someone from thinking outside the box * [08:40] It took 22 years for Meg to get to the screen * [12:13] Story market is very volatile * [15:14] How is Dr. Ken setting up the meetings with studio heads * [17:55] How to stay memorable * [19:50] Pitching is an art * [23:00] Difference between amateur and veteran pitching * [23:55] What makes for a good film story * [28:55] It's hard to get in the story market at a national level
Links mentioned: * Story Merchant
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Matt D'Avella is the director of the award-winning Netflix documentary Minimalism. His first feature-length documentary Minimalism was trending on Netflix and broke the top 10 documentaries on iTunes. Matt is also a host of The Ground Up Show. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:00] How did Matt create Minimalism * [02:37] How to generate an initial sales bump in iTunes * [05:02] About creating a watchable film * [05:40] What to look for in the first cut * [08:00] How not to lose your story in the process * [11:05] How did Matt fund the making of Minimalism * [12:50] Music is an important part of the film * [14:25] Mistakes don't take too much away from viewers * [17:25] You're more timid in the early shoots * [19:06] Release strategy for Minimalism * [23:07] How did Matt get an intro to Netflix * [24:30] What are Matt's plans for the future * [27:10] Why Matt started focusing on his podcast * [29:05] How minimalism opens you up to freedom
Links mentioned: * Matt's Website * Ground Up Show
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Ken Davenport is a Tony Award-winning Broadway and Off-Broadway theater producer, blogger, and writer. Ken founded Davenport Theatrical Enterprises (DTE) in 2004, and creates, produces, and manages shows under that business. Since its founding, DTE has expanded to other areas of the theater business. It now houses Broadway Genius Group Sales, a group sales agency for Broadway and Off-Broadway shows; DTE Agency, a theatrical marketing agency; and DTE Management, a general management division. He has also written several books and e-books on Producing, Broadway investing, and raising money for shows. Ken’s blog and podcast, The Producer’s Perspective, has garnered international attention and has been featured in Vanity Fair, New York Magazine, The Gothamist, and more. Besides producing his own projects, Ken has been an Executive Producer and Consultant on many other Broadway and Off Broadway projects. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [01:10] How does Ken feel about his achievement * [01:40] 2 types of producers * [02:20] Can you tell if your project is going to be good in advance? * [03:50] How to get feedback on your theater shows * [05:12] Importance of collaboration behind a theater show * [06:25] Theater shows require maintenance * [06:58] How Ken uses dial testing to see if the audience likes his shows * [09:40] How has Ken's podcast affected his career * [11:00] Biggest takeaway Ken got from one of his podcast guests * [12:00] How did Ken put together a first ever crowd funded Broadway show * [13:45] What did Ken learn when he live streamed one of his shows * [15:25] Process behind getting your show out there * [17:00] Broadway is booming * [18:20] How can someone build a career like Ken's * [20:00] Finishing is as important as starting is * [21:00] 1 out of 5 shows on Broadway recoup their investment * [22:10] You have to have multiple projects going on at once * [23:00] How to deal with doubt and fear of failure * [24:30] Everyone has flops * [25:45] How often is Ken getting pitched * [27:00] How to get Ken's attention * [28:02] No one cares about your projects more than you do
Links mentioned: * The Producer's Perspective
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Jonathan Allen is an award-winning journalist and New York Times-bestselling author. He is currently a national political correspondent for NBC News. A frequent guest on national television programs and public speaker, he has been the Washington bureau chief for Bloomberg News, the White House bureau chief for Politico and a congressional reporter for Politico, Congressional Quarterly and The Hill. Jonathan won the National Press Foundation’s Everett McKinley Dirksen award and the National Press Club’s Sandy Hume award for his reporting on Congress. In 2014, he published his first book with writing partner Amie Parnes, HRC: State Secrets and the Rebirth of Hillary Clinton. It spent four weeks on the New York Times bestseller list. In 2017 he published Shattered: Inside Hillary Clinton's Doomed Campaign, a book about Hillary Clinton's unsuccessful 2016 presidential campaign. Shattered spent 8 weeks on the New York Times best seller list. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [02:14] Why did Jonathan write a book about Hillary Clinton in 2014 * [03:10] Why did Hillary pick Nathan to write a book about her * [06:09] Book writing process with a partner * [08:40] About writing structures * [09:30] How to build your career without having a vision * [11:14] Being concerned about the future is not worth it * [13:50] How to gain access to people you need to interview * [16:00] What was Jonathan's dream career * [17:10] It's important to master your subject material * [18:24] Role self-awareness plays in your career
Links mentioned: * Shattered * Jonathan on Twitter
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
In 2004, Rand Fishkin, co-founded the SEO software company, Moz, where he served as CEO until 2014. In 2018, he left and founded SparkToro, a software and data company focused on helping people understand how and where to reach their target audiences. Rand is also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World (2018) and a frequent keynote speaker on marketing and entrepreneurship topics around the world. In his spare time, he mostly likes to hang out with his wife, Geraldine, and eat pasta. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [01:14] What is SparkToro * [04:30] How did Rand approach starting SparkToro * [08:00] How will Rand finance the company * [12:09] What does Rand think about growth assumptions * [13:46] What caused Rand to raise a second round of funding at Moz * [16:15] How is Rand planning to market SparkToro * [18:27] How to choose between improving your marketing and your product * [19:57] How to shift between different business mindsets * [21:10] Dealing with customer feedback * [23:40] How is Rand choosing what to work on
Links mentioned: * SparkToro * Rand on Twitter
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to The Alex Berman Podcast on iTunes and leave us a 5-star review. Get access to our FREE Sales Courses.
Primoz Bozic went from being a 20-year old socially awkward computer science student earning $7/hour with no connections, no experience and no business knowledge to earning multiple 6 figures with his online business, all while living in Slovenia. He now coaches world-class experts, CEOs and rising stars on growing their online businesses by creating world-class content, Ultimate Guides and premium online courses. He has served as the lead coach and product manager for Ramit Sethi’s “Zero to Launch Accelerator”, a 7-figure online business coaching program. He has created multiple successful online courses that range from $50 – $1,500, had multiple 5-figure product launches. His clients include celebrity makeup artists, world-class songwriters and world’s best high performance coaches. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [01:03] How Alex and Primoz met * [01:07] How Primoz went from $7/hr to $1,000/hr * [02:55] How did Primoz apply Ramit Sethi's course * [06:16] What is Primoz doing now and how he evolved his niche * [08:50] Why did Primoz join Ramit Sethi's team * [10:55] What did Primoz learn from Ramit Sethi * [13:30] How did Primoz find product-market fit * [15:15] How to create a high value coaching service * [18:45] What is Primoz focused on right now * [21:50] Primoz's approach to course creation
Links mentioned: * 15 hard lessons I learned from my $36,381 product launch * Primoz Bozic Website
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Nick Eubanks is the CEO of I'm From The Future, Partner at Traffic Think Tank, Co-Founder of NKTech Ventures and advisor to DeepCrawl. Nick started consulting on web design, SEO, and email marketing while in college under the moniker Nick Eubanks Solutions, and then went on to found his first real business in 2008, called Atomni. In 2010 he was recruited to be CEO of angel-backed startup Factor Media, and in 18 months he designed, built, and scaled a CMS for consumer reviews in Japan that was receiving over 3 million organic visits per month. He grew the team to 34 people with a $0 advertising budget. In 2014 he founded I'm From The Future, an ecommerce and lead-generation consulting agency - to help companies grow their online traffic and revenue. He has worked on more than 1,000 websites, and drove more than 50 Billion visits, and over $10 Billion in revenue. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [02:12] Nick's process behind acquiring agencies * [05:20] Why is Nick buying agencies * [10:00] How to implement a process you didn't create * [12:30] How did Nick merge all the agencies he bought * [14:17] Next hires Nick needs to make * [15:30] Running an agency is hard * [16:30] What are Nick's responsibilities at Traffic Think Tank * [20:35] How to deal with impostor syndrome * [21:46] What's the price to acquire a smaller agency
Links mentioned: * Nick's Website * From The Future * Traffic Think Tank
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:15] Mission behind BlitzMetrics * [03:30] Increasing gap between what you learn in college and what you actually need * [09:11] Agencies are comprised of a lot of young adults * [11:07] Allow the client complete creative freedom * [12:13] 3 client rules Dennis abides by * [14:40] Who influenced Dennis to start BlitzMetrics * [23:19] Double your prices * [26:15] Don't dodge the pricing question * [28:52] There is no competition
Links mentioned: * Podcast episode with Logan Young * Dennis on Warrior Forum Podcast * Dennis on LinkedIn * Dennis on Twitter * Dennis' Facebook page * BlitzMetrics
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Josh Bachynski is a SEO specialist with over 20 years of experience. Josh delivered a TEDx talk "The Future of Google, Search and Ethics", a soon to be released documentary film on Google called "Don't Be Evil: Google's Secret War" and his own SEO related podcast "The White Hat Vs Black Hat SEO Show". Josh has PhD (ABD) and Master's Degree in Ethics and Decision Theory and a book coming out on our global political scenario and the collapse of culture entitled "The Zombies." This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:30] 3 things to know before launching an SEO strategy * [05:00] How to find keywords to target * [07:25] What kind of content you need to create * [08:45] How Google's algorithm can affect your strategy * [13:15] The Future of Google Search and the Internet * [18:09] What should you do if the whole system seems to be biased towards big brands * [19:22] Why is Josh passionate about his work * [23:02] How to hire a good SEO specialist * [25:40] Alex's bad SEO hiring experience * [26:10] Red flags when hiring a SEO agency
Links mentioned: * FCC fairness doctrine * Josh on Twitter * Josh's website * White Hat vs. Black Hat Podcast * joshbachynski@gmail.com * Josh's Tedx talk
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Morgan J Ingram helps develop and motivate sales teams. He is the host of The SDR Chronicles. A Youtube series that provides motivation, tactics and skills for all aspects of your SDR Journey. As a SDR himself, the channel provides advice from someone who is in the same role and deals with the same struggles. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:10] How Morgan started documenting his sales journey on YouTube * [02:19] How long did it take for Morgan to get promoted from a SDR to a manager * [02:28] How Morgan's YouTube channel helped him get promoted * [03:25] How is Morgan growing as a sales guy because of the content he's creating * [04:40] Why hasn't Morgan tried entrepreneurship yet * [06:00] What are attributes of a good sales leader * [07:47] "Best ideas come in motion." (Morgan's approach to content) * [10:10] Why is Morgan creating content * [12:12] What is Morgan's approach to sales like * [16:20] How did Morgan change his mindset * [20:09] What holds people back in life and in sales * [25:20] Will Morgan encourage sales people he manages to create content
Links mentioned: * Morgan on Twitter * Morgan on Instagram * Morgan on LinkedIn * SDR Chronicles
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Victor Antonio is a business keynote speaker who had a 20 year career as a top sales executive and became President of Global Sales and Marketing for a $420M company. As Vice President of International Sales in a Fortune 500 $3B corporation at the time, he was selected from over 500 sales managers to join the President’s Advisory Council for excellence in sales and management. He has shared the stage with top business speakers: Paul Otellini (CEO of Intel), John May (CEO of FedEx Kinkos) and more. He's the author of 13 books on sales and motivation and recently launched the Sales Mastery Academy learning platform with 300+ videos. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [01:20] How did Victor get a chance to host a show on Spike * [06:04] How did Victor create his speaking and teaching style * [08:30] How Victor prepares to record his YouTube videos * [11:47] What is Victor's biggest marketing channel * [13:00] Why business owners need to create videos * [15:28] How to make sure your videos generate a ROI * [17:10] Never aim for perfection, aim for success * [17:40] How Victor prepares for his TV show * [21:30] What's Victor's process for learning
Links mentioned: * VictorAntonio.com
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Patrick Lee is the co-founder and former CEO of Rotten Tomatoes, a leading entertainment website focused on movie reviews and news and one of the top 500 most trafficked sites in the world. Sold to IGN Entertainment June 2004. He's also the co-founder of Hobo Labs, his current focus, where they make guild-based casual mobile games. In the past he also co-founded and ran Design Reactor, an internet marketing firm focused on the entertainment industry. Clients included Disney, ABC, Warner Bros., and Artisan Entertainment, among others. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [01:30] What goes into a good mobile game * [02:03] What is surprising about launching a mobile game * [03:25] What is Patrick most passionate about * [05:35] How did Patrick secure an investment for his business * [06:10] How to think about growing a company * [08:00] How did Patrick get Disney as a client * [15:00] Why Patrick never pursued a career in entertainment * [16:10] How Patrick manages risk at his current company * [18:20] How to know when to move on * [20:57] How to test business concepts * [23:30] How to communicate the vision to your employees
Links mentioned: * Hobo Apps * Patrick on LinkedIn * Patrick on Twitter * Patrick on Instagram
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Ryan Robinson is a content marketing consultant to the world's top experts and growing startups. He writes for Forbes, Entrepreneur, Fast Company, Business Insider and more. He works with companies like LinkedIn, Zendesk, Google for Entrepreneurs, Adobe, SoFi, Quickbooks, Close.io, CreativeLive, Crew and other fast growing startups to drive content marketing strategy & rapid execution. He also advises 500 Startups portfolio companies on how to grow their brands with effective content marketing and hosts the The Side Hustle Project Podcast. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:16] How is Ryan able to book high level guests for his podcast * [03:08] How to choose a company to work for * [05:50] How to use your audience metrics for promotional purposes * [07:25] How does Ryan approach creating his lifestyle * [09:50] What convinced Ryan to move from an entrepreneur to full-time employee * [11:52] What was Ryan's first year as a freelancer like * [14:30] Ryan's advice to a freelancer who is just starting out * [16:20] Why is switching from a service based business to a SaaS tool so attractive * [17:11] What were some of Ryan's KPIs when he started with Close.io * [18:45] What's Close.io's approach to email marketing * [19:53] How is Ryan running 2 webinars per month for Close.io * [20:44] How is Ryan driving signups for a webinar
Links mentioned: * Ryan's Website
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Mikael Yang is the CEO and co-founder of Manychat. ManyChat is a messenger marketing platform that helps businesses do marketing, sales, and support through Facebook Messenger without writing any code. The platform is visual, so anyone who can drag'n'drop can build a bot with ManyChat. ManyChat has grown rapidly to helping 100,000 businesses get 10x more leads and paying customers using Facebook Messenger chatbots than they do with traditional email marketing. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [00:55] Mikael's experience with 500 Startups accelerator * [01:36] How Manychat started in 2015 * [03:44] Why bots are becoming more popular * [04:33] How to handle customer support using bots * [05:31] How is Manychat's team currently structured * [09:33] Why messenger bots are popular in all industries * [17:10] How is Manychat getting their customers * [18:17] What's Mikael's approach to marketing * [23:00] What did Mikael do before he created Manychat
Links mentioned: * Manychat
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Erik Jacobson is the co-founder & CEO of Be My Guest, a podcast outreach and booking service which helps B2B brands, Entrepreneurs, Authors, and Influencers grow their audience, generate qualified leads, and drive revenue growth by getting them featured guest appearances on podcasts. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [01:15] How cold tweet to Tim Ferriss started Erik's business * [04:22] How Erik switched to booking podcast guests * [05:10] What is a podcast tour? * [06:40] How does Erik pitch a podcast tour to high level prospects * GET THE EMAIL SCRIPT ERIK USES TO BOOK PODCAST APPEARANCES * [08:50] Does Erik provide any additional podcast training to his clients * [11:05] How to prepare for a podcast interview * [14:38] How big is Erik's company right now * [19:30] What are the packages Be My Guest offers * [21:20] How to get booked for a high level show * [24:00] Reasons it's better to aim for small and medium sized shows
Links mentioned: * Cold Email Script Erik Uses * Be My Guest
Brought to you by Experiment 27. Find us on Youtube. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Matt Plapp is the President of Driven Media Solutions, a full service marketing firm located in Cincinnati & Northern Kentucky. He has over 18+ years of experience in small business marketing in the region. From Corporate America to Locally Owned companies, he's been involved in most forms of marketing and have seen the good, the bad and the ugly. He has a strong passion for Guerilla & Grass Roots Marketing, Social Media and Internal Marketing Strategies. His goal is to help you create and implement a plan that will work as a foundation for your company’s brand. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:26] How is Matt growing his agency * [02:14] How big was Matt's agency 18 months ago * [03:30] How Matt decided on what services to offer * [07:42] Why did Alex have someone take over his CEO duties * [09:10] What was the biggest change since Matt made the shift * [10:36] Who inspired Matt to make the change * [12:43] Marketing agencies should spend money on marketing * [14:00] Reasons to create packages * [14:57] What stopped Matt from implementing these changes earlier * [15:50] How to niche down your agency
Links mentioned: * Matt's website
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Logan Young is the co-founder of BlitzMetrics, where he runs the company’s training programs, while implementing ad campaigns and optimizing marketing funnels for key accounts. He currently manages a team of 43 individuals. He is an internationally recognized keynote speaker, having traveled and lectured in 45 cities, 15 countries across 5 continents. He's also an author of The Standards of Excellence, a book about Facebook benchmarks. He’s also an Eagle Scout, avid water sports enthusiast, and caretaker of his lab mix, Sydney. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:46] What does BlitzMetrics do? * [03:26] How to make sure the processes are executed perfectly * [06:00] How to execute a two week trial with your new hires * [07:26] Leverage your own content and courses to train your new hires * [08:50] Most impressive result Logan has seen a candidate deliver during the trial period * [10:10] What type of videos to create for facebook * [11:15] How to structure your videos into why, how and what category * [12:37] Best practices for creating videos for facebook * [15:10] How to create an irresistible hook for a video? * [17:00] Outline of a why video + example * [19:21] Outline of a how video + example * [20:08] Outline of a what video + example * [20:52] How to execute $1 a day strategy for Facebook
Links mentioned: * Logan on Facebook * Logan's website * Logan on B2B Growth podcast * logan@blitzmetrics.com
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Dan Martell is a serial entrepreneur, speaker, investor, former founder of Clarity. Dan is a perfect example of someone who has overcome all odds to achieve massive success. Having built and sold 3 technology companies, Dan now dedicates his time to coaching high performing SaaS entrepreneur to scale their businesses in a predictable way. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [01:28] Smile and dial strategy for talking to your customers * [03:03] The easiest way to gather actionable feedback from your customers * [05:58] How to embrace your haters online * [06:55] How are Dan's business and activities currently structured * [08:19] "Who would you work with if you only got paid at the end of them getting the result?" * [14:51] Strategy behind personality driven brands * [16:20] 3 things you need to accelerate a business * [18:07] How to brand your coaching framework * [20:18] How is Dan's team being held accountable * [21:33] How would Dan handle one of his people not performing
Links mentioned: * Dan on YouTube * Dan's Website - scale your business faster
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Doug Cunnington is a digital marketing consultant and a project management professional. He started his digital career after experiencing great success building Amazon Associate niche websites. He started Niche Site Project where he helps his audience find a niche and profitable keywords, start a niche site, get more search engine traffic and boost revenue, set up systems and scale their niche site. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [01:10] Who inspired Doug to start making money online? * [01:54] What piece of information was Doug missing when he started out? * [03:19] Golden Ratio method for finding keywords * [06:40] How to come up with keywords to target? * [09:04] How does Doug create a niche site from start to finish? * [13:15] How to make sure the process is executed perfectly? * [16:33] How much of time and money would Dough allocate to building a new niche site?
Links mentioned: * Niche Site Project * Doug on YouTube * Keyword Golden Ratio
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Alex Mehr is the CEO & Co-Founder of Mentorbox (self-education system delivered in a convenient monthly box). In the past he served as a CEO & Co-Founder Zoosk ($800M in sales). Alex helped launch over 30 products/companies that have done over $1 Billion in revenue. He also worked as an aerospace scientist at NASA. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [00:58] Why did Alex leave NASA for a business idea? * [01:56] What is Alex's approach to testing business ideas? * [03:46] How did Alex know to abandon a specific business? * [07:00] You can get back to a business, don't kill it if you think it can work * [08:40] How did Alex get involved with Mentorbox? * [09:30] Why is Alex focused on a uniform metric? * [12:00] Why committing to an idea that isn't working isn't good? * [13:30] Who was Alex's first hire at Mentorbox? * [14:06] Reason you don't need a team to run experiments * [16:00] Your goal should be to prove an idea isn't good * [17:20] What to do after an experiment succeeds? * [18:50] Why is Alex a fan of paid advertisement? * [20:37] How much do you budget per experiment?
Links mentioned: * Mentorbox.com * Alex Mehr on Instagram
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Will Barron is the host of the Salesman Red podcast. Its goal is to help sales professionals close more deals but also to tackle the unspoken issues within the sales industry such as high levels of stress, the negative stereotype of the salesperson and long term success. Will doesn’t consider himself an “expert” or Guru”. Will is firstly and firmly a sales professional and asks the questions his audience wants to hear because he personally wants to know the answer too. This show is sponsored by Experiment 27. Get the discovery call script & questions template HERE. In this episode you'll learn: * [02:30] How did Will get in sales with a background in chemistry? * [04:05] Why did Will start a podcast for salespeople? * [05:34] Is Will more of a salesman or a content creator at the moment? * [07:35] Why is sales content usually boring? * [08:33] How to tell if someone doesn't have the necessary sales experience when talking to them? * [09:20] How does Will sell advertising for his podcast? * [10:46] What role do Facebook ads play in the sales process? * [12:30] How many listens does Will get on his podcast? * [13:03] How small was Will's podcast when he started selling ad space? * [15:00] How did Will sell his first ad spot? * [16:45] Scripts Will used to reach out to companies * [17:32] What you need in an email to grab attention? * [18:28] Why mostly men listen to sales content? * [21:10] What is needed to sell advertisement? * [22:00] Why is consistent work ethic necessary to succeed in anything? * [27:10] What's Will's new podcast "Excited Science" about?
Links mentioned: * Salesman.org
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Miri Qylafi is the 22 year old Head of Marketing for Fanbytes, a mobile video advertising platform helping brands like Warner, Universal, and Sony reach teens on Snapchat and recently on Instagram as well. Clocking an average of 90% completion rates and 8% CTR, Fanbytes's campaigns have seen themselves featured in Forbes, Huffington Post and with Forbes describing them as "rewriting the rules of social for Gen Z". Miri has overseen hundreds of campaigns that Fanbytes has run for its clients and is familiar with the principles and processes that Fanbytes to achieve success for their clients. This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business HERE. [$1,000 value] In this episode you'll learn: * [01:40] 2 reasons why Miri is a guest on this podcast * [02:00] What does Fanbytes do? * [03:30] How did Miri join Fanbytes? * [04:00] What did the first 30 days when Miri joined look like? * [04:54] Why is Fanbytes experimenting with podcasts? * [05:30] Cool PR hack you can use to generate results for your agency * [07:00] How is Miri using WhatsApp to market their services? * [07:50] Why did Fanbytes hire Miri as head of marketing? * [09:53] How did companies like Warner, Universal and Sony decide to work with a bunch of 22yr olds? * [11:05] How did Fanbytes get an investment? * [11:44] What's the ideal client profile Fanbytes is going after? * [13:10] What are Fanbytes' top 3 marketing channels? * [14:07] Why is Fanbytes putting together events? * [16:05] How does Fanbytes sell tickets for their events? * [17:20] How to turn people that come to your events to customers? * [19:15] Difference between selling in the US and the UK? * [21:00] What do Miri's day to day activities look like? * [22:18] What are some of Fanbytes' weekly goals?
Links mentioned: * Fanbytes * miri@fanbytes.co.uk
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Matthew Beat is a history teacher who specializes in making history more engaging and easier to understand through music and Ken Burns-style videos for the 21st century. He has written songs about all of the Presidents and has created music videos for all of them. His most popular series chronicles every Presidential election in American history on his YouTube channel Mr. Beat. In this episode you'll learn: * [02:05] How long was Matt doing his most popular series for? * [05:13] Why was the last presidential election different? * [07:10] How does Matt put together his videos? * [08:10] Why does Matt compare his videos to Ken Burns' videos? * [08:57] How does Matt pick the topics for his videos? * [10:30] How to come up with video titles? * [11:25] How to think about content promotion? * [14:18] How to leverage Reddit for promotion? * [18:10] What role does YouTube play in Matt's life? * [21:33] What's the future for Matt's channel?
Links mentioned: * Mr. Beat on YouTube * Mr. Beat on Twitter * Mr. Beat on Facebook
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Ryan Kulp is the founder of Fomo, a social proof marketing platform that showcases recent customer behaviors to increase conversions and turn your website into the thriving piece of real estate it is. Ryan also founded Fork Equity which provides painless exits for bootstrapped founders. In this episode you'll learn: * [00:42] Why did Ryan start Fork Equity? * [03:34] What is Ryan's average acquisition size so far? * [06:53] What kind of business did Alex buy from Ryan and how much did he pay? * [07:20] Why did Ryan sell that business to Alex? * [09:28] Different management approaches to buying online businesses * [12:56] Why is buying online businesses the easiest path to entrepreneurship? * [16:00] Concept of quick wins * [17:15] How to identify a good deal by having a thesis in place? * [21:46] Who is Fork Equity's ideal customer? * [25:00] How to form your investing thesis? * [28:13] You don't need the cash upfront to buy a business * [30:08] Reinvest all the profits into building a team * [32:00] Buying online businesses doesn't have to be risky
Links mentioned: * Ryan's website * Ryan on Twitter * Fork Equity * Ryan's previous episode on the podcast - How a Former Agency Owner Purchased a SaaS Business That Makes Him $60,000 a Month?
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Trish Bertuzzi founded The Bridge Group to help B2B technology companies build world-class Inside Sales teams. Since 1998, they have helped over 320+ companies build, expand and optimize Inside Sales - building pipeline, generating revenue and redefining the image of the profession. Trish is also the winner of Consulting Provider of the Year American Association of Inside Sales Professionals (2013 - 2017 which is 5 years in a row!) In this episode you'll learn: * [01:10] How did the sales process evolve since 1998? * [03:00] The difference between researching and preparing for a sales call? * [06:30] Sometimes disqualifying is as valuable as qualifying an opportunity * [07:26] What makes a good client for Trish? * [09:03] Why did Trish start offering account based revenue services? * [13:12] How does Trish approach business in general? * [15:05] What does Trish do on an a day-to-day basis? * [21:30] How to approach creating engaging sales content?
Links mentioned: * Trish on Twitter * Trish on LinkedIn
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Barry Katz is a tv-film producer universally known for helping launch the careers of some of the most extraordinary comedy artists in the business—including Dave Chappelle, Tracy Morgan, Bill Burr, Whitney Cummings and Louie CK. Katz has executive produced over 50 different TV stand-up specials, documentaries, reality & scripted series. Additionally, he has brokered an unprecedented 100 TV development deals during his career while creating 3 television shows of his own. He's also the host of Industry Standard, weekly podcast that features an insiders look at Hollywood from a totally different perspective, featuring behind-the-scenes Q-list players who candidly reveal the risky decisions they made that led to the most groundbreaking internet, television, radio, music, and film content in the world. In this episode you'll learn: * [05:57] What's Barry's approach to finding and managing an artist? * [09:21] What does Barry need to see in an artist to realize he has what it takes? * [13:13] How to figure out the different lanes your client is comfortable working in? * [17:15] What did Barry do to help his clients when they experienced professional failure? * [24:10] How would Barry approach rebooting a career of an artist who had some success in the past? * [29:10] Why are artists scared to go off brand? * [33:50] How would Barry approach helping a comedian pivot to doing an artistic picture?
Links mentioned: * Industry Standard Podcast by Barry Katz * Barry Katz Website
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Jamie Shanks is CEO of Sales for Life, social selling training and coaching company. He is a world leading social selling expert responsible for pioneering the space. He has trained thousands of sales professionals, from Fortune 500 companies to solopreneurs, and built social selling solutions in the majority of industries. In this episode you'll learn: * [00:50] What's Jamie's mission in sales and how did he come up with it? * [02:09] What did Jamie sell before starting his company? * [03:00] How is Canada different for outbound sales? * [04:12] How to move an inside sales team from an outbound oriented strategy to social selling? * [05:00] What is a F.E.E.D. methodology? * [08:30] How to make sure your junior sales people don't leave you? * [10:35] How to create a learning culture in your company? * [13:45] How much content should your sales team be producing? * [18:10] ROI for social selling: leading, current and lagging indicators * [21:09] How does Jamie structure his services? * [22:55] 5 sources Jamie is getting his leads from? * [25:11] What is 'client expansion' strategy? * [27:52] How did Jamie make sure he delivered for Oracle?
Links mentioned: * Social Selling * Jamie on LinkedIn * Jamie on Twitter
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Josh Earl is a copywriter, email marketer and programmer. He writes marketing emails for clients in several markets, including tax prep, chiropractic and dental practice development, Internet marketing and software as a service. He runs a weekly email newsletter for programmers with more than 78,000 subscribers. He's also the author of two self-published books for programmers. He's written articles for national publications including The Washington Times and Writer's Digest and his blog posts have been featured on major sites like Entrepreneur.com, Smart Passive Income, LifeHacker and SitePoint. In this episode you'll learn: * [01:00] How Alex and Josh met * [01:18] How Josh created a giveaway that went viral and got 187,900 email subscribers? * [05:47] What is Josh focused on right now? * [07:55] How did Josh get 49% equity in Simple Programmer by tripling their revenue? * [10:00] #1 thing Josh uses to monetize an audience on YouTube * [12:30] Is it smart to send YouTube videos in an email newsletter? * [16:40] What does Josh do on a daily basis? * [19:00] How to create content for your email newsletter? * [21:42] How to create an offer for your email list? * [24:14] How to create scarcity if you're selling the same product over and over? * [27:16] What does the revenue breakdown look like for Simple Programmer?
Links mentioned: * Josh Earl Website * What Josh Learned From Growing His Email List 3,418% (Nearly 200k) in Just 11 Days * Interview with Josh's business partner John Sonmez
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
John Sonmez is the founder of one of the biggest programmer blogs on the internet at SimpleProgrammer.com. He's also the author of the best-selling book "Soft Skills: The Software Developer's Life Manual." He's a life-coach and motivational speaker who helps software developers, programmers and other IT professionals, become better at their jobs, make more money, and live better lives, by making the complex simple. In this episode you'll learn: * [01:11] How did John's YouTube channel grow in the last year? * [01:55] What is John's go-to strategy in life? * [02:30] System that enables John to create multiple videos per day * [07:50] What type of content does John's audience best respond to? * [11:00] What's John's content schedule like? * [15:00] How to appeal to your subscribers on YouTube? * [21:00] What is John's strategy for content promotion? * [22:50] How many people work on John's channel and how much does he spend per month to keep everything running?
Links mentioned: * Simple Programmer on YouTube * Simple Programmer
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Aaron Ross is the #1 best-selling author of "Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com" (called the “Sales Bible of Silicon Valley”). He cofounded PredictableRevenue.com, a software & consulting company that accelerates outbound sales, based on the Cold Calling 2.0 outbound process that added $100M+ in extra revenue at Salesforce.com. He graduated from Stanford University, lives in Los Angeles with his wife and nine children, and (usually, but not always) keeps a 25-30 hour workweek. His latest book, with Jason Lemkin, is "From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue" details the hypergrowth playbook of companies like Zenefits ($1 million to $100 million in two years), EchoSign ($0 to $144 million in seven years and acquired by Adobe), and obviously Salesforce.com, now the fastest growing multibillion dollar software company. In this episode you'll learn: * [02:50] What's Aaron's approach to teaching cold email? * [04:40] What does Predictable Revenue consultancy do? * [08:30] How to tackle the pain of niching down? * [10:40] What are the advantages of starting a consultancy? * [12:55] How did Aaron end up in sales consulting? * [15:45] How did Aaron learn to optimize outbound projects? * [17:10] 2 reasons why companies struggle * [20:10] What did Aaron write "From Impossible To Inevitable"? * [21:20] What were Aaron's first hires when he was scaling his own agency? * [24:14] How does Aaron manage his CEO?
Links mentioned: * From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue * Predictable Revenue
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Greg Holmes is head of sales at Zoom. Zoom unifies cloud video conferencing, simple online meetings, and group messaging into one easy-to-use platform. Their solution offers the best video, audio and screen-sharing experience across all platforms. In this episode you'll learn: * [00:47] How did a school teacher end up in the technology sector? * [01:38] What made Greg leave WebEx after 11 years? * [03:30] What was the crucial component of Zoom's growth? * [04:05] How do you manage over 200 salespeople? * [05:15] How do they split salespeople into groups at Zoom? * [06:00] How to monitor different KPIs for different salespeople? * [07:15] How to think about what sales strategy to implement? * [09:15] How to keep on adding more markets you're selling to? * [11:20] What are the best hiring practices at Zoom? * [14:46] Why is Zoom attacking all markets at once and not focusing on one? * [17:50] Greg's thoughts on turnover at Zoom * [22:40] How much of the pricing and packaging is controlled by Greg's team? * [25:30] How to use your gut feel in business?
Links mentioned: * Zoom
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Patrick Doohan is a successful leader of sales and marketing teams. He's a director of business development at Experiment 27. Working with Fortune 500 companies and startups, his strategies drive revenue and profit. Patrick combines direct response marketing in combination with traditional sales to maximize success. He attributes much of his success to leveraging the 80/20 principle. Recently Patrick has been recognized as a Best Seller in Freelance Sales for his course “How to Dominate Freelancing” (on Udemy.com) with over 15,000 students and hundreds of written 5 star reviews. In this episode you'll learn: * [00:25] What's Patrick's title at Experiment 27? * [01:10] Why Patrick loves working at Experiment 27? * [01:40] How did sales team change since Q3 at Experiment 27? * [03:00] How to tackle new sales channels? * [04:40] Why x27 isn't a billion dollar company? * [10:00] How is x27 pivoting its sales approach? * [10:50] How to onboard sales people on the account based model approach? * [12:40] How x27 connects with its target market? * [13:50] What has Alex learned from stand-up comedy that you can apply to sales? * [17:03] How to onboard a new salesperson? * [21:01] How to assign jobs to the sales team? * [23:28] How to split up the leads between the sales people? * [24:35] What is in store for Q1 of 2018 for x27?
Links mentioned: * Experiment 27
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Robert Indries is the co-founder and CEO of Experiment 27, CEO of software development company Wesrom and CTO of tech startup Cookfeed TV. He has personally worked on over 100 software projects, wrote over 300 articles in a dozen industries, hired, trained and managed tens of developers, designers, marketers and sales personnel, spoke in front of 10,000+ people on 3 continents and in 3 languages and generated over $20,000,000 USD for his clients in the past year. In this episode you'll learn: * [00:45] What changed at x27 since Q3 of 2017? * [02:50] How x27 executes internal experiments? * [05:40] How x27 sets up events for their clients? * [09:05] Why is x27 focusing on LinkedIn? * [11:40] Why it's important to track effort and not only results? * [12:45] What did Robert learn in Q3 that surprised him? * [15:10] How seasonality can hurt your business? * [17:20] When are you really a business? * [18:25] What are the goals for x27 in 2018? * [20:45] How Robert works on improving x27? * [24:00] Why it's important to experiment in marketing? * [26:30] What are the downsides to having an agency owner as a client?
Links mentioned: * Experiment 27 * YouTube channel * How Seasonality Can Hurt Your Business (x27 2016 Revenue Numbers)
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Nick Persico is Head of Growth at Close.io, helping thousands of inside salespeople close more deals. He's a former Co-Founder at Smart Host (which was acquired by Beyond Pricing). Former VP of Ops at Krossover, Hustler at Elastic/Close.io, and outside sales at Sysco. His passion is technology in the enterprise, and how the next generation of tools and workforce are changing it. In this episode you'll learn: * [01:40] How did Elastic pivot to Close.io? * [03:12] What were Nick's main tasks at Close.io? * [05:30] What are all the Close.io pricing tiers? * [06:15] How was Close.io initially framed as a pitch? * [07:50] What is Close.io's top marketing channel? * [09:55] What's the team structured like at Close.io? * [11:40] What are Nick's main responsibilities at Close.io? * [12:55] What is Close.io's content strategy? * [15:00] How to approach your free trial users? * [17:40] How to help a prospect make a decision? * [18:45] What is Nick's approach to enterprise selling? * [22:20] What has been the most surprising thing about growing Close.io? * [24:20] How to drastically increase your opportunity close rate? * [26:20] How does Nick envision his future? * [28:00] What made Nick come back to Close.io?
Links mentioned: * Nick on Twitter * Nick's Website * Nick on Close.io
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Wade Foster is the co-founder of Y-Combinator startup Zapier. Zapier lets SaaS users create integrations that push data between hundreds of best-in-breed web applications without having to write any code or wrangle APIs. In this episode you'll learn: * [00:55] What does Wade do on a daily basis at Zapier? * [01:30] What changes when you scale up a company? * [03:00] How to adjust to a new role in your company? * [04:20] What was surprising to Wade as he grew Zapier? * [05:20] How Wade learns more from others and less from his own mistakes? * [06:30] Why did Wade get a CEO coach? * [09:20] What is Wade working on with his coach? * [11:40] How ti implement hard changes in a company? * [12:45] How "don't hire 'till it hurts" philosophy evolved at Zapier? * [14:15] How to prioritize what positions to hire for? * [17:45] Who was Wade's first VP hire? * [18:58] How does Wade approach marketing? * [21:00] What is Zapier's top marketing channel? * [23:25] How did Zapier form its first partnerships?
Links mentioned: * Wade on Twitter * Zapier
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Daniel Wallock is a marketer, heart condition survivor, and published author. Daniel’s done startup and marketing related projects with over 50 companies including BMW i Ventures, The American Heart Association, Amazon Studios, Girl’s Inc, and Sarah Lawrence College. Daniel has been interviewed in The Huffington Post, Forbes, TheNextWeb, and he has also appeared in the Los Angeles Times, Entrepreneur, Inc, and Yahoo News. Daniel was named as a Top Content Marketer to Follow in 2017 at Inc Magazine. In this episode you'll learn: * [00:58] Daniel's unique strategy for building relationships with other entrepreneurs online * [03:00] What matters most when you're creating content * [04:18] How did Daniel get into marketing? * [06:11] What made Daniel start pitching himself to media outlets? * [07:20] The type of funnel Daniel is working on right now * [11:59] Why Daniel keeps on building and testing different funnels even though he can't follow up with all of his inbound leads? * [13:20] Why did Daniel scale down and went to work for someone else? * [17:04] What is so appealing about marketing to Daniel? * [18:14] Why did Daniel study poetry at college? * [20:20] How did Daniel get used to having someone to report to at BlitzMetrics? * [21:47] Where does Daniel see himself in 5 years?
Links mentioned: * Daniel's Website * YouTube video that outlines how Daniel reached out to Alex * Daniel on Twitter * Daniel on Facebook
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Nicolas Cole is a 3x Top Writer on Quora and a Top 30 Columnist for Inc Magazine with over 50 million views of his work. He had his work featured in TIME, Forbes, Fortune, Business Insider, The Chicago Tribune, Apple News, Slate Magazine, and more. He's also the founder of Digital Press which works with CEOs, serial entrepreneurs, keynote speakers, and C-suite executives to extract their best insight and unique story, and help craft written content in a way that resonates with hundreds of thousands, even millions of readers online. In this episode you'll learn: * [01:10] What was Cole's approach to Quora? * [03:24] Why Cole focused on quality instead of volume on Quora? * [04:20] What kind of format are big publications looking for? * [05:23] How do you know if what you're writing is good? * [06:48] How long did it take for Cole to get picked up by a publication? * [08:40] The entire process Cole uses to get published in a publication of his choosing * [10:10] How being a top-writer on Quora helped Cole's business? * [11:40] Why it's not all about being featured in a publication? * [12:45] How to convey the importance of storytelling to your clients? * [15:36] How does Cole think about pricing his services? * [17:00] How did the pricing structure of Digital Press evolve since the agency was founded? * [18:52] What is the lowest Cole has been paid for his writing? * [19:34] How did Cole know it was the time to start charging for his work and how did that first conversation with his client look like? * [21:15] Why is Cole comfortable putting the learning process before getting paid? * [23:00] What did Cole learn when he was on set of Shark Tank and chatted with Mark Cuban? * [25:32] What are Cole's main goals in business right now?
Links mentioned: * Nicolas Cole Website * Nicolas Cole on Quora * Nicolas Cole on Medium * Nicolas Cole's column on Inc * Nicolas Cole on Linkedin * Nicolas Cole on social: @nicolascole77 * Digital Press
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Tim Schmoyer is the founder of VideoCreatorsTV where they help creative leaders effectively communicate their message through online video so it changes the lives of those who hear it. Tim has created over 3,000 videos, amassed millions of views, hundreds of thousands of subscribers, worked with some of the country's top Fortune 100 brands, and was one of the first people to be invited by YouTube to became officially certified in "Audience Growth." In this episode you'll learn: * [01:00] What most people don't know about Tim's work on YouTube? * [01:33] Why did Tim decide to be a consultant? * [04:20] What does Tim's consultancy look like in terms of structure? * [09:20] How did Tim make his first hire and what was the big lesson he learned? * [12:25] What made Tim scale from 6 to 10 people in a short period of time? * [14:57] Where did Tim's idea for the new consultancy service come from? * [17:40] Why did Tim switch over from Fortune 100 brands to serving smaller YouTube channels? * [22:10] How does Tim make decision in business? * [25:50] How to keep getting new video ideas? * [27:55] How to keep your YouTube channel from declining? * [31:10] The most important thing to keep in mind when creating videos on YouTube!
Links mentioned: * Video Creators on YouTube * Tim on Twitter
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Zach Obront is a Canadian author, entrepreneur and public speaker who is the co-founder and Director of Marketing of Book in a Box, a book publishing services and media company which helps business professionals turn their ideas into professionally-published books. By surrounding you with a world-class team of publishing talent, their process takes you from idea to professionally published book in under 6 months. In August 2014, Zach co-founded Book in a Box with author Tucker Max, serving as its COO while Max served as CEO. In August 2016, the two fired themselves from the company's leadership to assume other roles, with Zach becoming the company's director of marketing. In this episode Zach shares the secrets of great CEO selection based on his experience with hiring a CEO for Book in a Box twice. In this episode you'll learn: * [01:00] Why did Zach remove himself from the leadership position in his own company? * [04:20] How Zach made that decision by challenging his own assumptions? * [06:10] How to adjust your mindset when bringing someone else in to lead the company? * [07:25] What to do when replacing the CEO doesn't work out? * [08:40] How Zach appointed the last CEO of Book in a Box? * [10:20] How to figure out if you hired the right person in the first three months? * [14:28] What were some of the red flags when Zach hired his first CEO? * [16:20] How to set goals for the new CEO? * [23:00] How to instill confidence in someone who hires you? * [24:10] How to adapt new skills as CEO? * [25:27] What were some of the improvements Zach's new CEO made?
Links mentioned: * Book in a Box * Zach on Twitter * Episode with JT McCormick
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Robert Indries is the newly appointed CEO of Experiment 27. In this episode Alex and Robert go over how they made that decision, how Robert's first 3 months as CEO went, they look back at Q3 of 2017 and cast the vision for the upcoming year. In this episode you'll learn: * [00:55] When was Robert appointed as CEO of x27? * [01:55] What were some of the issues Robert encountered when he took over? * [04:20] What was the biggest change Robert made as CEO? * [06:00] How did Robert solve the problem of some clients not paying x27? * [08:55] What does Alex see as Robert's greatest strength? * [11:30] How Robert makes sure that great employees don't leave x27? * [13:10] How does x27 approach hiring and firing? * [17:05] How did x27 adjust their sales commission rates? * [19:29] How did Robert handle and fire a bad hire? * [21:30] Where does Robert see x27 going in the next year? * [25:00] How much does Alex communicate with the rest of the team since Robert was appointed CEO? * [27:30] How having a PA help Robert?
Links mentioned: * Experiment 27 * YouTube channel * robert@experiment27.com
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Lior Ohayon is the founder of ScopeLeads, a pre-CRM and top of pipeline Lead Generation software that finds you B2B or digital marketing leads that need your help and it also automates the outreach process with personalized, cold emails. In this episode you'll learn: * [00:45] What is Lior's background? * [02:20] Why did Lior make a career shift? * [03:00] What is ScopeLeads? * [04:00] Why didn't Lior keep ScopeLeads for internal use only? * [05:00] How big was Lior's agency? * [05:45] Why did Lior choose to pursue the SaaS route? * [06:45] How did Lior know that ScopeLeads was ready to launch? * [08:42] How Lior figured out the pricing for ScopeLeads? * [10:25] How to choose what to do when you have a lot of free time? * [11:40] What are common issues Lior's clients run into when testing cold email? * [12:52] Who is an ideal ScopeLeads client? * [13:40] How did Lior get into cold emailing? * [14:07] How ScopeLeads deals with a lot of competition? * [15:25] Is ignoring your competition a good strategy? * [17:00] Why picking a niche is so important? * [18:50] How do people find ScopeLeads? * [21:45] How did Lior find his affiliates?
Links mentioned: * ScopeRush.com * ScopeLeads.com
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Savvas Zortikis is the co-founder & CEO of Viral Loops, a venture-backed viral and referral marketing platform for building referral campaigns, ambassador programs, viral competitions, and sweepstakes. Their main focus is to help founders and marketers get more customers through viral marketing and word of mouth. Savvas is also the co-founder of a growth marketing agency GrowthRocks. In this episode you'll learn: * [00:50] Quick overview of ViralLoops * [02:25] Why didn't Savvas stick with his agency? * [03:50] How did Savvas get his first clients for Viraloops? * [04:45] How did Savvas balance running an agency and building a product around it? * [05:51] What is ViralLoops' top channel for finding new clients? * [07:50] How Savvas creates great content? * [10:12] What is Savvas' end goal? * [13:45] What's the dynamic between Savvas and his former co-founder? * [14:50] How do Savvas' day-to-day activities look like? * [17:06] Why did Savvas decide to raise money? * [18:07] Is it worth raising money? * [23:30] Who were ViralLoops' first hires?
Links mentioned: * Savvas on Facebook * Savvas on Linkedin * Savvas on Quora * Viral Loops blog
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
John Lee Dumas is an American entrepreneur and podcaster based in Puerto Rico. He is the founder and host of EOFire, a daily podcast that interviews entrepreneurs 7 days a week. In this episode you'll learn: * [01:18] How is JLD evolving his podcast and his personal brand? * [03:13] How's the team structured over at EOFire? * [04:14] How does JLD stay motivated? * [05:54] What are some of JLD's investment strategies? * [08:15] What is JLD's main criteria for angel investing? * [09:01] What does JLD's week look like? * [10:19] Why did JLD choose Puerto Rico as a place to live in? * [12:37] What is the biggest opportunity
Links mentioned: * eofire.com
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Patrick Doohan is a successful leader of sales and marketing teams. Working with Fortune 500 companies and startups, his strategies drive revenue and profit. Patrick combines direct response marketing in combination with traditional sales to maximize success. He attributes much of his success to leveraging the 80/20 principal. Recently Patrick has been recognized as a Best Seller in Freelance Sales for his course “How to Dominate Freelancing” (on Udemy.com) with over 15,000 students and hundreds of written 5 star reviews. In this episode you'll learn: * [01:00] How do you find senior sales talent? * [03:00] How to structure a payment for a sales trainer? * [04:30] How to differentiate yourself from all the other pitches? * [05:33] What were Patrick's first impressions of the x27 sales team? * [07:14] How did Patrick find out a sales rep had consistency issues? * [09:30] Different types of sales reps and ways to approach them * [11:42] How does x27's new sale hire who is doing well differs from a former one? * [14:00] How to cheat the system when hiring new sales reps? * [16:30] How to leverage the 80/20 rule in training the sales team? * [18:45] Where does Patrick see the x27 sales team going? * [20:50] How to scale a sales team? * [23:40] How to prioritize your sales goals? * [26:00] How to instantly test a new sales hire? * [28:00] How to form sales referral partnerships? * [30:30] Can sales be juggled with another role? * [32:09] What are some of the common mistakes sales teams make that are easy to fix? * [34:10] Why asking open-ended questions is not always the right thing to do in a sales meeting? * [35:10] Example of a great open-ended question * [36:35] How to properly handle objections without coming off as confrontational? * [38:00] Two things that made x27 close rate jump up
Links mentioned: * [COURSE] How to Dominate Freelancing by Patrick Doohan
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Jason M. Lemkin is a hyper-founder centric VC and out of a $90,000,000 fund, he leads $250k-$5m initial investments in great SaaS or enterprise startups. Jason has co-founded two successful start-ups selling to the enterprise. Most recently, he served as CEO and co-founder of EchoSign, the web’s most popular electronic signature service, from inception through its acquisition by Adobe Systems Inc. He then served as Vice President of Web Services at Adobe, where he oversaw the growth of EchoSign and Adobe Document Services to $50,000,000 in ARR in 2012 and $100,000,000+ ARR in 2013. Prior to EchoSign and Adobe, he co-founded one of the only successes in nanotechnology, NanoGram Devices, which was acquired for $50m just 13 months after founding. The technology, built into implantable power cells, has gone on to help extend the lives of thousands. In this episode you'll learn: * [01:12] Two ways Jason used to recruit his co-founders in the past * [03:01] Why did Jason settle for the SaaS vertical? * [04:45] Why having the pressure off as an entrepreneur is not all good? * [05:29] What's the difference between pressure in big companies and startups? * [06:51] What has Jason been up to in the last 5 years? * [07:27] Reason why Jason calls one of his companies 'half a company' even when it's doing 12 million dollars in revenue * [07:59] What drives Jason when he could've easily retired 5 years ago? (2 reasons) * [09:53] What did Jason learn from having millions of views on his content every month? * [11:18] Why is Jason doing an in-person event? * [14:02] Things that didn't work at SaaStr * [15:48] What did Jason learn from building a team for SaaStr? * [16:58] Why no one was allowed to quit their job in a startup Jason ran before SaaStr? * [19:12] What roles were the key hires for the annual event? * [21:45] How to be rigorous about budgets when running a low margin business? * [22:32] Why did Jason start a CoSelling space? * [26:00] Would Jason ever expand his investing criteria outside SaaS? * [27:05] Is entrepreneurship fun or not?
Links mentioned: * SaaStr.com * Jason on Twitter * Jason on Quora
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Loren Feldman is a senior editor at Forbes, responsible for entrepreneurial coverage in print and online. He also co-hosts a call-in show for business owners, Mind Your Business, on Sirius XM's Wharton business network. His previous job was small-business editor of The New York Times. He has also been editor of the Web sites at both Inc. and FastCompany. Before going digital, he was a top editor and writer for print magazines such as Inc., Philadelphia, Manhattan,inc., the American Lawyer, Money, and George. He has also written for GQ, The New York Times magazine and The New York Times Sunday Business section. In this episode you'll learn: * [00:30] What does a senior editor at Forbes do? * [01:39] What is the main difference between a journalist's and an entrepreneur's article submission? * [04:46] What kind of stories is Forbes looking for? * [05:53] How does Forbes maintain the content balance of not being too technical? * [07:10] What are the day-to-day activities of a senior editor? * [09:20] What are the metrics that indicate success for an editorial position? * [12:12] What is the future of online media? * [14:00] How is Forbes using focus groups to better their editorial approach? * [15:57] What are some of the flaws of doing focus groups? * [17:42] How to properly pitch a submission to Forbes? * [18:59] What percentage of pitches for Forbes actually put in the work?
Links mentioned: * Loren on Twitter * Forbes: Entrepreneurs
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Dennis Mortensen is the CEO and Founder of x.ai, whose artificial intelligence driven personal assistant lets people schedule meetings using plain English and nothing more than a CC to amy@x.ai. He’s a pioneer and expert in the analytics, optimization and big data space and has been since its inception – he is also a fully-fledged entrepreneur and successfully delivered a number of company exits. He’s an accredited Associate Analytics Instructor at the University of British Columbia, the Author of Data Driven Insights from Wiley and a frequent speaker on the subject of Analytics and Data. A native of Denmark, Mortensen currently calls New York City his home. In this episode you'll learn: * [01:04] What is x.ai and who is Amy? * [02:12] What is the business model for x.ai? * [04:34] How does x.ai compete with all the other tools on the market? * [07:07] What's next for x.ai? * [07:48] What is making it easy for x.ai to sell their product?
Links mentioned: * x.ai
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Gordon Miller is the CEO of G3 Systems. G3 Systems, Inc. is an award winning engineering, design and consulting firm specializing in graphical user interface design, human computer interaction, software engineering, systems integration, training development and courseware conversion. He's also the Founder and Managing Partner of G3i Ventures, LLC which serves early stage and emerging growth companies through a unique strategy based on dramatically increasing revenue in order to minimize the need for additional future investors thus maximizing founder value and preserving valuable founder equity. He uses revenue and profits from existing ventures to fund other ventures. Over the last 16 years, Miller has invested over $2 Million in 12 companies creating over $100 Million (50x) in value for those companies he has invested in while returning an average of a 5x personal return on investment (ROI). In this episode you'll learn: * [01:10] The origin story of G3 Systems * [05:30] What did Gordon learn about growing his business for the last 20 years? * [07:25] How to focus on making a profit? * [10:25] How Gordon made a transition to G3i Ventures? * [12:06] Gordon's return on his first investment * [14:00] How to split with your co-founder properly? * [15:30] Gordon reviewed over 6,000 deals submitted off of Quora * [17:30] "I have a one touch policy. I like to touch something once and take action on it and not touch it again." - Gordon * [18:23] Why Gordon started writing on Quora? * [20:30] How Gordon took off on Quora? * [24:25] Why are there so many inefficiencies in the public sector? * [27:40] How is Gordon answering questions on Quora in bulk?
Links mentioned: * Gordon on Linkedin * Gordon on YouTube * Gordon on Quora * Submit ideas to: ideas@g3.com
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
By his 35th birthday Mike Michalowicz had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became an angel investor…and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Among other innovative strategies, Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward. Mike is now running his third million dollar venture, is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.” In this episode you'll learn: * [01:07] What does Mike's day-to-day look like and what he's involved with? * [02:24] How Parkinson's law affects our decision making process in business? * [03:50] How entrepreneurs can be at fault when being run by emotions instead of logic? * [04:37] How Ramit Sethi uses artificial constraints to control his finances? * [06:00] How Mike thinks about niches and mass appeal? * [08:15] Why did Mike use his books to target the mass market? * [10:40] What does Mike's process look like when he goes towards a new niche? * [12:33] "Sustainability only comes from profitability." - Mike * [12:57] Mikes process on measuring the potential market size (2,000-20,000 rule) * [15:12] How did Mike overcome his 'functional depression' and what drives him now? * [18:35] How fast did Mike spend his money after he sold his business? * [20:34] How is Mike controlling his finances right now? * [22:25] How to implement the 'profit first' method?
Links mentioned: * Mike's Website
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community built for growth hackers. He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars. Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon. Sean coauthored the book Hacking Growth. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch. In this episode you'll learn: * [01:05] What is growth hacking? * [02:10] Why did Sean write the book Hacking Growth? * [03:13] How does growth hacking differ from Lean Startup and similar models? * [05:35] Can growth hacking work for services businesses? * [06:15] How did Sean's career evolve through the years? * [09:30] How did Sean found GrowthHackers? * [11:52] What made Sean focus on a different business? * [14:27] What are the main sources of revenue for GrowthHackers? * [16:02] How does acquiring a conference look like? * [19:19] How to approach selling software? * [22:00] What are some of the things startups and Fortune 100 companies are struggling with the most? * [24:10] Are bigger companies hiring consultants to solve their problems? * [25:06] Is NPS (Net Promoter Score) the best metric to focus on? * [26:50] How to calculate value per customer?
Links mentioned: * Hacking Growth by Sean Ellis * Sean on Twitter * GrowthHackers.com
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Max Altschuler is the CEO and founder of Sales Hacker, Inc. Sales Hacker Inc. is a global conference and event series, and online publication that brings together proven sales execs and emerging startup founders to share their lessons and experiences in sales automation and tech sales. Max has always been fascinated with sales, psychology, technology, and entrepreneurship and considers himself an entrepreneur first and a salesman second. He was the first sales hire at Udemy, an online education company, and built the process that launched the instructor side of its marketplace. Max is the author of Hacking Sales, his bestselling book on building high velocity sales machines by leveraging technologies, virtual assistants, empathy, and modern sales tactics. Max was also the first business hire at Udemy. In this episode you'll learn: * [00:50] What was it like to work at Udemy when it was just starting out? * [02:07] What is Max focused on right now? * [03:01] Did Max's career developed as he envisioned it? * [04:00] How much day-to-day selling is Max still doing? * [06:36] How did Max form a business partnership with Salesforce? * [10:04] What is important to Salesforce when forming partnerships? * [11:05] Why did Max write Hacking Sales? * [12:30] What are some career hacks for millennials that are not taught in college? * [15:07] What are the main trends in B2B space that Max is seeing right now? * [16:30] How does Max see his lifestyle and professional career evolving in the future? * [18:00] How to leverage your network and time to get in on bigger and better opportunities? * [19:20] What does it look like to be an advisor to 44 startups? * [20:05] Who are some of the people Max looks up to? * [21:43] How has Max's appetite for risk change in terms of he looks at new opportunities? * [23:20] How would Max approach building a new sales team? * [25:15] How to deal with initial bad word of mouth? * [27:00] Is selling before building a viable strategy?
Links mentioned: * SalesHacker.com * Hacking Sales by Max Altschuler * Max on Instagram * Max on Linkedin
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Ash Maurya is the author of Running Lean and the creator of the one-page business modelling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted to new and established companies. In this episode you'll learn: * [01:20] How to apply the Lean Canvas to a service company? * [03:00] How to scale the Lean Canvas model? * [04:48] How did Ash's career evolve? * [07:00] Ash's process for coming up with new content ideas? * [10:30] Business model of Ash's new company * [13:30] How does Ash approach building a new company? * [15:14] How do the agencies use Lean Canvas? * [17:15] Biggest issues people run into when implementing the Lean method? * [24:40] Why is Lean Stack bootstrapped and not funded? * [26:30] What are the next projects Ash has in sight? * [28:00] Why everything in business comes down to psychology? * [29:00] "Startups die because they fail to find enough customers to talk to, but you guys are going to die because you are going to stop talking to your customers!"
Links mentioned: * Lean Stack
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Peter Shankman is an author, entrepreneur, speaker, and a worldwide connector. Peter is best known for founding Help A Reporter Out, (HARO) in 2008, which in under a year became the number one website for thousands of journalists on deadline to connect with experts and sources for their stories around the globe. In June of 2010, less than three years after Peter started HARO, it was acquired by Vocus, Inc. Peter is the founder of ShankMinds: Business Masterminds, a series of small business entrepreneurial-style masterminds in over 25 cities worldwide. Additionally, Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. Peter is the author of four books: Zombie Loyalists: Using Great Service to Create Rabid Fans, Nice Companies Finish First: Why Cutthroat Management is Over, and Collaboration is in, Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them and Customer Service: New Rules for a Social Media World. In this episode you'll learn: * [01:26] How Peter differentiates his pitch by showing up with pizza in the client's offices? * [03:00] How not to suck as a service provider? * [04:48] What are the questions Peter asks the client on the first meeting? * [06:40] How should an agency come up with a hook to a PR pitch? * [07:40] Why spotting trends is crucial for pitching? * [08:21] How are Peter's businesses structured right now? * [10:40] How did Peter get his first speaking gig? * [11:20] Peter's process for coming up with a talk idea that captivates the audience? * [14:45] Why did Peter build ShankMinds? * [17:45] How Peter ensures that his mastermind members get value out of it? * [19:38] How Peter structures his day? * [22:07] How did Peter find out he's a terrible manager?
Links mentioned: * Peter Shankman Website * Peter's podcast: Faster than Normal
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Marcus Taylor is a British Internet entrepreneur and the founder of Venture Harbour, a company that has built a portfolio of eight successful online businesses across the advertising, travel, finance, and music industry. He is also Founder & CEO of Leadformly - a tool that makes building high-converting lead generation forms quick and easy. In this episode you'll learn: * [01:15] What are some of the biggest mistakes agency owners do using lead forms? * [03:07] Should you use long or short lead forms? * [05:11] What do all the businesses owned by Venture Harbour have in common? * [07:45] What is the main traffic source for Venture Harbour businesses? * [08:21] How to approach the SEO strategy when you're launching a new business? * [10:19] How to come up with different SEO keywords? * [11:36] How to create many articles for SEO purposes? * [13:00] What's the SEO process after writing an article? * [11:56] How much should you be paying for an article? * [19:42] Marcus' two favorite companies he owns? * [21:10] What metrics Marcus looks for, performance wise, in his businesses?
Links mentioned: * Venture Harbour * Marcus on Twitter * Marcus' email: marcus@ventureharbour.com
Brought to you by Experiment 27. Find us on Youtube here. Podcast production done by BrandedPod. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Eric Siu is the CEO at Single Grain, a digital marketing agency that focuses on driving scalable and predictable revenue growth using Facebook advertising, Google AdWords, YouTube advertising, SEO and content marketing. They've worked with companies such as Salesforce, Yahoo!, Intuit and venture backed startups to create and execute on custom tailored growth strategies. Eric also contributes regularly to Entrepreneur Magazine, Fast Company, Forbes and more. In this episode you'll learn: * [00:56] How has Single Grain grown since Alex and Eric spoke last year? * [01:38] Differences between growing 0-$1 million and $1-$5 million? * [02:20] Why Eric hired a person to only handle processes? * [03:05] What are the different processes for 0-$1 million and $1-$5 million growth? * [04:00] Why you need an 'integrator'? * [04:38] How will Eric generate more leads in the future? * [06:00] How is Eric using YouTube advertising for his business? * [07:10] Why is re-marketing the best way to go for an agency on YouTube? * [08:03] Learn about Eric's re-marketing funnel on YouTube * [09:15] Why Single Grain does not have a traditional sales team? * [10:14] What questions does Single Grain's qualifier asks on the phone? * [12:43] How does Single Grain train their people? * [14:20] How to get your salespeople to record their calls? * [15:23] Has Eric ever tried outbound tactics for his business? * [17:25] How to make sure your clients are happy? * [20:00] How Single Grain delivers a positive ROI for their clients? * [21:53] How big is Single Grain and where is it located? * [22:18] Why is Single Grain not nomadic?
Links mentioned: * Marketing School Podcast * Growth Everywhere Podcast
Brought to you by Experiment 27. Find us on Youtube here. Podcast production done by BrandedPod. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
JT McCormick is an American businessman, author and speaker. He served as President of technology company HeadSpring before his current role as President & CEO at Book in a Box. Book In A Box has created an entirely new way to write a book. Instead of sitting at a computer for a year or more, being frustrated with the process and not sure you're doing it right, they take your ideas, and put them into a book in your words, and your voice. All you have to do is talk to them on the phone, and know what you're talking about. In his book, “I Got There”, McCormick describes the years between ages 10 and 13 as some of the most difficult in his life, dealing with sexual abuse, being homeless and in and out of juvenile detention centers without much structure before moving in with his Uncle Bobby from 13 to 15. In this episode you'll learn: * [01:10] How did JT become the CEO at Book in a Box? * [03:20] How not to build a company around yourself? * [04:15] How to transition an agency away from being focused on a personality to being focused on the brand as a whole? * [05:50] What are the differences in marketing strategies between Book in a Box and JT's former company? * [07:48] What are the bare minimums before you go out to recruit a CEO? * [10:00] Why did JT fire people when he came into his new company as a CEO? * [13:15] How does a founders stay invested with the success of the company when they are no longer CEO? * [14:00] What were some of the financial things that JT found were wrong and he had to fix? * [15:23] How did JT re-structure the team? * [17:00] What did the sales process at Headspring look like? * [19:05] Why is outbound strategy not the right fit for selling Book in a Box? * [20:26] Where should an agency be in terms of structure and revenue before hiring an external CEO? * [23:36] How did JT fix the production side of the Book in a Box? * [25:10] JT's 3P Formula
Links mentioned: * Book in a Box * JT McCormick Website
Brought to you by Experiment 27. Find us on Youtube here. Podcast production done by BrandedPod. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Brian Casel is an entrepreneur, focused on bootstrapping online businesses that combine software with productized services. Since starting his self-employed career as a professional freelance web designer back in 2008, he built and later sold a web design/SaaS business in 2015. He now runs Audience Ops, a content marketing service focused on helping B2B software companies grow their audience and customer-base. In addition, he writes and teaches about entrepreneurship and freelancing through his blog and newsletter at casjam.com. He creates and sells courses and eBooks there, most notably his course, Productize, which teaches consultants how to build, launch, and grow a productized service business. In this episode you'll learn: * [01:08] Why and how did Brian switch from an agency to a product focused business? * [03:00] What does Brian mean when he says he runs an 'anti-agency'? * [03:37] How does the sales process change when you're a freelancer to when you're running a B2B productized service company? * [04:54] How to come up with a productized service offering? * [07:38] How did Brian test out his idea before launching it? * [09:30] Why is Brian's productized offering almost the same as it was 2 years ago? * [11:27] How to package and sell your services? * [14:40] What broke while Brian was scaling his company and how he fixed it? * [17:44] What were some of the communications issues Brian had with his clients and how he fixed it? * [20:40] You shouldn't fear the onboarding process * [22:10] Brian's top 3 lead generation channels * [24:16] How did Brian sell his business in 2015?
Links mentioned: * CasJam.com - Brian's Website * Productized course * Productize Podcast * Bootstrapped Web Podcast * Audience Ops
Brought to you by Experiment 27. Find us on Youtube here. Podcast production done by BrandedPod. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Alexander Heyne is an author of "Master The Day: Eat, Move and Live Better With The Power of Daily Habits" and "Milk the Pigeon: A Field Guide For Anyone Lost in Their 20s." He is also the founder of Modern Health Monk, where he hosts 260,000+ readers/month, and a youtube channel averaging 350,000+ views a month. He focuses on showing people how to double their energy, lose their next 10, 20 or 50 pounds, and live better by changing tiny, daily habits - no matter what diet they're on. In this episode you'll learn: * [01:00] Importance of being in a mastermind * [06:20] How did Alex stick to his projects for so long? * [07:37] How to reinvent what you do to evolve and how Alex did it? * [10:00] Why you only need to be doing what you love? * [11:58] How did Alex grow his channel from 3,000 to 80,000 subscribers in a year? * [16:00] How to not get bored with creating content after you niche down? * [20:03] What are some of the things you have to think about when you try to compress your workload down to 3 hours? * [20:17] What do Alex's 3 hour days consist of? * [22:23] What were some things Alex was working on 4 years ago that he regrets wasting his time on? * [23:45] Alex's take on branding in the most competitive space on Earth * [25:00] Why would Alex move to third world country if he started over again? * [26:13] Cost of living in China
Links mentioned: * Modern Health Monk Website * Modern Health Monk Youtube * Master The Day by Alexander Heyne (amazon link)
Brought to you by Experiment 27. Find us on Youtube here. Podcast production done by BrandedPod. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Ryan Kulp is the founder of Fomo, a social proof marketing platform that showcases recent customer behaviors to increase conversions and turn your website into the thriving piece of real estate it is. He’s also a full-time indie rock musician, whose new album South of Market debuted April 2017. In this episode you'll learn: * [00:40] How did Ryan come up with an elevator pitch for Fomo? * [01:30] Origin story of Fomo * [02:40] What does Fomo do? * [03:03] Why did Ryan decide to rebuild the software after buying it instead of building it from scratch? * [04:50] Ryan's history with the agency world - how did the 6 months prior to buying the software look like * [11:15] Ryan's preference between running an agency or creating SaaS based product * [16:14] What did the acquisition process of Fomo look like? * [22:30] How did Ryan finance the deal? * [24:30] How to approach something you haven't done before? * [26:15] How long did it take for Fomo to get profitable?
Links mentioned: * Fomo * Blog post on how Ryan bought and grew Fomo * Ryan's Blog * South of Market
Brought to you by Experiment 27. Find us on Youtube here. Podcast production done by BrandedPod. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Peter Shallard, the Shrink for Entrepreneurs, is a renowned business psychology expert and therapist gone renegade. He works with all types of entrepreneurs around the globe as those people strive to reach greater goals of wealth, freedom and social impact. Peter is obsessed with the pursuit of for-profit business that simultaneously makes a positive change in the world. Helping entrepreneurs create such businesses is his mission. Through application of highly effective psychological models, he help entrepreneurs master the psychology of reaching their goals of success faster. Better. More effectively, and with more impact and results. In this episode you'll learn: * [01:00] Big psychological struggles entrepreneurs are going through? * [03:22] What burden does entrepreneurship come with? * [05:30] About physical isolation in entrepreneurship * [06:20] How is Peter trying to solve the lack of accountability issue? * [07:10] Why the situation will get worse? * [08:10] Why entrepreneurs love to play the game of comparison? * [10:30] Why everything seems easier for entrepreneurial superstars like Elon Musk? * [11:30] Why is entrepreneurship fundamentally lonely and what to do about it? * [12:30] How to always be able to mentally motivate your team? * [14:35] How to figure out the growth driving activities? * [22:20] What are the psychological changes from starting your business to 5 years down the road? * [26:00] Why is it psychologically attractive to leave the state of informed pessimism? * [27:30] Biggest problems for more established entrepreneurs?
Links mentioned: * Commit Action * Peter Shallard Wesbite
Brought to you by Experiment 27. Find us on Youtube here. Podcast production done by BrandedPod. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Vasil Azarov is a startup marketer. He founded one of the industry-leading growth marketing events – Growth Marketing Conference – and is hard at work to build the world’s most valuable startup community at Startup Socials. He believes the best way to teach and connect people in growth and startup marketing is by holding best-practice-focused events, led by the thought leaders who actually know what they’re doing, and building interactive, dynamic communities of growth and startup marketers from all over the world. In this episode you'll learn: * [01:05] What is Startup Socials? * [02:00] How did Vasil get into the Event business? * [04:50] Who did Vasil hire to help him scale his events? * [08:00] When did Vasil decide to hire someone to manage event partnerships? * [08:50] How to find sponsors for your first conference? * [11:50] How to drive people to the conference? * [16:30] Vasil's advice to Alex on how to sell out his event * [20:00] How to get leads on a conference if you're not a speaker? * [22:20] Vasil's recommendations if you want to throw an event
Links mentioned: * Growth Marketing Conference * Startup Social * Vasil on LinkedIn * Vasil's email: vasil@startupsocial.com
Brought to you by Experiment 27. Find us on Youtube here. Podcast production done by BrandedPod. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Robert Indries is the co-founder of Experiment 27, CEO of software development company Wesrom and CTO of tech startup Cookfeed TV. He has personally worked on over 100 software projects, wrote over 300 articles in a dozen industries, hired, trained and managed tens of developers, designers, marketers and sales personnel, spoke in front of 10,000+ people on 3 continents and in 3 languages and generated over $20,000,000 USD for his clients in the past year. In this episode you'll learn: * [01:00] How did Robert and Alex meet in 2015? * [02:45] What mindset shifts did x27 go through? * [05:08] How to keep clients for longer? * [08:07] What is x27's approach to processes? * [11:50] What are some of the surprises that Robert discovered on his business journey? * [16:40] About employee goal setting * [18:28] How does Robert approach building the company culture? * [21:26] Where is Experiment 27 going? * [25:00] Reasoning behind x27 raising its prices? * [26:28] Why did x27 niche down?
Links mentioned: * Status Update Sheet Video * Daily Work Report Video * robert@experiment27.com * robert@wesrom.com * Wesrom
Brought to you by Experiment 27. Find us on Youtube here. Podcast production done by BrandedPod. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Étienne Garbugli works at the intersection of Tech, Product Design and Marketing. He's a two-time Startup Founder (Flagback and HireVoice), a four-time entrepreneur and a UX research expert. He published the book Lean B2B: Build Products Businesses Want. The Lean B2B methodology helped thousands of entrepreneurs and innovators around the world create sustainable innovation. In this episode you'll learn: * [01:54] How to package what you do in a consulting service? * [02:38] Questions to ask to find out what drives the most value? * [03:25] How to come up with pricing for consulting services? * [05:04] Issues founders are running into? * [06:00] First step to finding out what worked in the past? * [07:10] How to get the founders psychologically to pivot? * [08:50] How to deal with politics when consulting with a startup? * [11:25] How to build a recurring revenue model into a consulting business? * [12:30] Tactic that Etienne ends up implementing with each client?
Links mentioned: * Lean B2B Book * Etienne on Twitter
Brought to you by Experiment 27. Find us on Youtube here. Podcast production done by BrandedPod. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Lane Campbell is an accomplished technology entrepreneur with a track record of offering affordable solutions and top-notch customer service. Lane's technical and support expertise has spanned diverse industries that include National Retail, Online Music Distribution, Social Networking, Real Estate, Voice Over IP (VoIP) Phone Service, Hospitality, Building Management Services, as well as the Publishing industry. He has has managed teams of technical people both nationally and internationally. These teams have successfully implemented projects that are as diverse as Multi-Million Dollar E-commerce websites, Enterprise Wireless, Network Design and Network Engineering, Thousands of Concurrent Clients over a VPN, IP Telephony, Long Range Wireless Implementation, Enterprise ZFS Storage, High Availability Storage, CRM and ERP implementation/integrations. Now, he lends his expertise to the operation of Vue Ventures, an early stage venture fund founded by serial entrepreneurs. He is also a mentor at Founder Institute, member at Forbes Technology Council ( an invitation-only organization comprised of elite CIOs, CTOs and technology executives) and a member of Young Entrepreneur Council ( highly selective, invite-only group of like minded peers from nearly every industry). In this episode you'll learn: * [01:14] How is Lane looking to disrupt how citizens interact with government officials? * [03:34] How is Lane pairing innovative startups with corporations that have a strategic need for what they're doing? * [06:14] Strategy of following the money backwards * [07:30] 95-5 formula for selling in B2B * [08:40] How to approach companies that have 'migraine problems' * [10:20] How to leverage established trust relationships? * [13:39] Questions services companies should be asking before pursuing the partnership strategy? * [15:48] How to come up with something unique as an agency? * [17:00] How did Lane grow an agency from $2.4 to $4 million in revenue in 6 months? * [20:25] What to think about when making an intro? * [21:25] How to think about networking? * [24:00] How to split the time between outbound and building relationships? * [27:00] One piece of homework for agency partnerships?
Links mentioned: * lanecampbell.com * Humble AF * FastAdvocate.com * PolicyGuru.net
Brought to you by Experiment 27. Find us on Youtube here. Podcast production done by BrandedPod. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Get access to our FREE Sales Courses.
Wes Schaeffer, also known as "The Sales Whisperer," is a graduate of the U.S. Air Force Academy, a father, author, coach, keynote speaker to Fortune 500 companies, marketing expert, copywriter and Infusionsoft Consultant. Nothing happens until a sale is made. A sale cannot be made until a prospect has been identified. A prospect cannot be identified until a business owner informs the marketplace that they are in business with a valuable offering. Each step must be carefully crafted and integrated and then automated in order to create a business that sustains you vs. a service that drains you. Wes help companies build all of that. In this episode you'll learn: * [01:22] Biggest mistakes sales managers make when building a team? * [02:10] The difference between recruiting vs hiring sales people? * [04:55] Benchmark to judge your salespeople by? * [07:17] How to monitor sales activity? * [08:00] When and how would you figure out if a sales system is broken? * [08:48] How not to communicate in sales? * [10:50] What to look for when listening in on a sales call? * [12:26] Steps to get better at managing? * [13:50] Multiple steps of Wes' hiring process * [17:17] Importance of sales scripts * [19:30] What traits to look for in sales people?
Links mentioned: * The Sales Whisperer
Brought to you by Experiment 27. Find us on Youtube here. Podcast production done by BrandedPod. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
David Schneider is currently the CEO and CoFounder of digital marketer software NinjaOutreach, which helps small businesses find and outreach to bloggers to grow their sales through blogger outreach. Previously, he worked at Capital One as a business analyst until 2012, when he left to travel to the world with his girlfriend (visited over 40+ countries). During this time he started several online businesses, which grossed several hundred thousand in revenue. Since June 2014, he has been bootstrapping NinjaOutreach with two CoFounders to grow it to over 500 customers. They grew their team from 3 to 11 people, increased their revenue from $0 to >$100k ARR and achieved consistent 20% average MoM growth. In this episode you'll learn: * [01:40] How long it took David to go from 0 to $100k in revenue? * [03:30] How did David get into software business? * [05:40] Reasoning behind NinjaOutreach partnering with AppSumo * [08:00] How to psychologically tackle not making money? * [09:45] How to define an ideal customer? * [12:00] What to do when your product better resonates with someone else besides your ideal target? * [15:30] How to classify people that use your product? * [19:14] What are digital agencies doing in terms of outreach? * [21:38] How to measure ROI in terms of blogger outreach? * [23:30] How is NinjaOutreach acquiring customers? * [25:40] First thing to try in influence marketing?
Links mentioned: * Ninja Outreach
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Ryan Lee is a prolific entrepreneur, starting his first business selling baseball cards via mail order when he was 12-years old. Now, he owns dozens of business, from health/fitness to marketing. Ryan has been featured in many media outlets, including the front page of the Wall Street Journal and the cover of Millionaire Blueprints. He's also written two books, The Millionaire Workout and Passion to Profits. In this episode you'll learn: * [01:10] What is Netflix for Entrepreneurs? * [03:50] Why is Ryan not charging premium prices for his courses? * [08:00] Why is Ryan sending 1 email per day? * [11:30] How can service providers transition to online? * [13:46] How to convince someone who is not sold on niching down? * [16:40] How to go through the transition phase of going to premium prices? * [18:30] How to turn a service into a product? * [22:19] Why is Ryan comfortable charging only $1? * [25:40] How to think about customer success?
Links mentioned: * Netflix for Online Business
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Hiten Shah has started three SaaS companies since 2005, Crazy Egg, KISSmetrics and Quick Sprout. He's an active advisor and investor in startups. He has an email newsletter called SaaS Weekly where he shares the best links of the week for anyone interested in SaaS businesses. In this episode you'll learn: * [01:00] How has market changed in the last 10 years? * [03:00] How did Hiten manage to make money in his consulting company when he started out? * [07:30] How did Hiten come up with Crazy Egg? * [09:22] What is Hiten's main focus at the moment? * [11:00] How does Hiten approach his business endeavors? * [11:50] How did they implement an agency model on Quick Sprout? * [15:00] How to look at your internal processes? * [16:17] How to make sure that your client is happy with what you're delivering? * [17:36] The right questions to ask to get feedback? * [18:14] How to deal with negative feedback? * [19:27] How has agency model changed since 2004 to now? * [20:46] How to think about outsourcing to agencies?
Links mentioned: * Hiten on Twitter * Hiten's Newsletter - Product Habits
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Ben Parr is an author, technologist, investor, journalist, entrepreneur, and expert on growth and attention. He's the author of "Captivology: The Science of Capturing People’s Attention", published in 2015 by HarperCollins. His book dives into the science and psychology of attention and how anyone can capture attention for their projects or ideas. He's a CMO and co-founder of Octane AI - the easiest way to create a bot, drive sales, capture leads, and increase engagement on your Facebook Page. He also started an early-stage venture fund called DominateFund and The Parr Group, a consulting and advisory on the topics of technology, marketing, media, and growth. He advised top brands like Lufthansa Airlines and others on growth, attention and marketing. Previously, he was a Co-Editor and Editor-at-Large of Mashable, where he opened Mashable's west coast office and wrote more than 2,400 articles on the business and cultural impact of technology. He was also named one of Forbes’ 30 Under 30. In this episode you'll learn: * [01:00] What does Octane AI do? * [02:00] How do you get Maroon 5 as a client? * [03:40] How do bots interact with your audience? * [04:55] What does a CMO of a chat bot startup do? * [05:55] What is the main user acquisition channel for a B2B SaaS app? * [07:20] Biggest problem Octane AI is tackling as a business at the moment? * [09:20] How to build a dream team after you're funded? * [12:00] Why is Ben involved with Octane AI? * [13:20] How has Ben evolved in his journey with Octane AI? * [14:50] How to manage a remote team? * [15:30] How do you get your team to a point where they're ready to pick their own things to do? * [17:11] How to set metrics and goals? * [18:40] 3 things you need to do as a founder in the long run * [19:40] How to create a vision for the company? * [20:30] Recruiting process at Octane AI
Links mentioned: * Octane AI * Ben Parr on Twitter * Ben's Website * Captivology
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Bilal Zaidi has spent the last 12yrs helping to grow startups & fortune 500 brands with a focus on marketing, sales & business development. He's worked with Fortune 500 companies and startups in Europe & US. And before that, he set up and ran an online fashion retailer and a sports fan site that grew to 23 writers with a global audience of 500k unique visitors. Bilal is also the host of Creator Lab, a podcast where he interviews leading entrepreneurs & non-profit founders. The show has listeners in 100+ countries & has been featured on iTunes in 35+ countries. In this episode you'll learn: * [00:48] What is the origin of the Creator Lab podcast? * [03:40] How did Bilal get some heavy hitters to be on his podcast? * [08:38] How to get in front of an extremely busy person? * [13:29] Bilal's strategies for selling to Fortune 500 * [17:48] Where do you normally start and how do you pitch a Fortune 500 company? * [20:45] What wins people over in business?
Links mentioned: * Creator Lab Podcast * Bilal on Twitter
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Evan Horowitz is a co-founder at Marquee Branding, where he produces social media experiences or brands based on original song, dance and rhythm. Evan also enables his clients at Evan Horowitz Advising to achieve 30 – 300% revenue growth within 12 months. And by applying the tools he teaches, Evan quadrupled his own revenue in one year. Evan also earned an MBA from Harvard Business School, and a BS in Electrical Engineering from Stanford University. In this episode you'll learn: * [01:08] How to use free events to get leads? * [02:00] How did Evan come across speaking as a marketing channel? * [03:03] Different strategies for finding speaking gigs? * [03:46] How to identify groups of people to speak to? * [04:30] Listen to find out which company is open to hosting speakers and events * [05:03] How to think about concepts when pitching yourself to speak? * [05:54] An example of how Evan frames his talks * [07:50] How to come up with a great title for the talk? * [09:04] How to get the right people to come to the event? * [10:21] How to structure a talk so that it gives you the most ROI at the end of it? * [12:45] How to structure a lead generation form for an event? * [14:35] What are you teaching and what aren't you teaching in a talk? * [16:10] How is Evan acquiring his clients? * [16:40] When is the right time to ask for referrals and how to structure the ask? * [18:43] If you want to jump into speaking what's a good first step for you?
Links mentioned: * Evan's Website - evanhorowitz.me * Evan Horowitz Advising
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Sujan Patel is the co-founder of Web Profits, a growth marketing agency helping companies leverage the latest and greatest marketing strategy to fuel their businesses. Sujan has over 13 years of internet marketing experience and has led the digital marketing strategy for companies like Sales Force, Mint, Intuit and many other Fortune 500 caliber companies. In this episode you'll learn: * [01:04] What is WebProfits' area of expertise? * [02:09] Why is Sujan's focus on post acquisition marketing? * [03:04] How to approach agency marketing? * [04:58] How to attract the right type of customers? * [08:58] Differences between B2B and B2C content marketing? * [12:36] How to test content marketing ideas? * [15:50] Why is Sujan actually running an agency? * [21:17] How to separate the personal brand from your business? * [24:32] Systems for training new employees
Links mentioned: * Sujan Patel - Website * Sujan on Twitter * Sujan Patel - YouTube channel * Web Profits
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Kelsey Meyer is the co-founder of Influence & Co. Influence & Co. is a tech-enabled content marketing firm that specializes in content strategy, creation and distribution to help companies accomplish their goals through content. In this episode you'll learn: * [00:50] What does Influence & Co. do for their clients? * [02:04] How to find niche publications? * [03:08] Why is I&Co not white labeling for their clients? * [04:13] How to go about building a relationships with niche publications from scratch? * [04:25] First thing to do if you want to go after a publication as an agency? * [06:26] How to know if a niche publication is worth it? * [07:07] Metrics you want to look at before publishing at a specific website? * [10:08] Is there a niche in which guest posting doesn't work? * [12:10] How do you measure the ROI from the published articles? * [13:50] How to utilize your articles in the sales process? * [14:56] Best practices for using cold email to distribute the article? * [16:54] What role does content marketing play in how someone's evaluating a company? * [19:05] What parts of the funnel are important for different industries? * [20:55] Best practices for getting quotations from your ideal companies?
Links mentioned: * Influence & Co. Website * Kelsey Meyer on Twitter
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Rand Fishkin is the founder and former CEO of Moz, board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand's an unsaveable addict of all things content, search, & social on the web. In this episode you'll learn: * [00:54] What are Whiteboard Friday videos about and how they made Rand an online influencer? * [00:52] Why should marketers focus on building relationships rather than being tactical? * [02:00] Challenges marketers face * [02:25] How not to be tempted to give tactical advice instead of a strategic one? * [03:33] What does a wizard do at Moz? * [04:15] Separate tracks for individual contributors and people managers - structure at Moz * [05:23] Why managing people should not be a prerequisite for having a great career in marketing * [06:17] How are marketers at Moz measured? * [07:30] Top of funnel metrics * [08:00] Bottom and middle of the funnel metrics * [08:36] How to break down marketing channels to focus on? * [14:00] Best days of the week for social engagement? * [15:20] Rand's marketing failures * [18:11] How does Rand use speaking gigs as a marketing tool? * [21:00] How to create a great speech and be the one everyone is talking about? * [22:16] How to prioritize which events are worth attending?
Links mentioned: * Rand on Twitter * Rand's personal blog * Whiteboard Friday videos * How to create a great presentation
Brought to you by Experiment 27. Find us on Youtube here. If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Scott Britton is the co-founder of Troops. Troops is the first Slackbot for Sales Teams that makes it easy to use CRM data and configure workflow to do your job. They've raised $9.6m to date. In this episode you'll learn: * [01:10] What can Troops help you with? * [03:10] Which sales model they use at Troops? * [04:30] How did they adapt the bottom-up model over the top-down one? * [05:08] Ideal model to sell Software? * [07:02] How to execute that on the marketing side? * [08:23] How to execute that on the sales side? * [09:47] How did Scott switch from relying on cold email to focusing on inbound? * [12:25] How to optimize the middle of the funnel and how to convert leads to users? * [14:17] How to execute efficient demo on-boarding strategy? * [16:30] How to deal with going back and forth with engineering? * [17:26] Questions they use for their customer feedback log * [19:10] How do you go from 1 user to building a company when you have a target account identified? * [22:00] How to make your sales process contingent upon creation of value?
Find Scott here:
- troops.ai
- Email Scott Britton: scott@troops.ai
- Scott on Twitter
Brought to you by Experiment 27. Find us on Youtube here.
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Our today's guest, Steli Efti, never hired a salesperson that did sales in the past. Listen to learn about amazing strategies Steli uses to add amazing people to his fast-growing team at Close.com
Steli is CEO and Co-Founder of Close.com (a platform that makes calls, sends emails, and conveniently automatically tracks all activity) and ElasticSales, where he helps thousands of startups succeed in scaling their sales efforts.
Find Steli here:
- The Startup Chat Podcast
- Steli on Twitter
- Close.com Blog
- Steli's email: steli@close.com
Brought to you by Experiment 27. Find us on Youtube here.
If you’ve enjoyed the episode, please subscribe to the Alex Berman Podcast on iTunes and leave us a review for the show.
In this episode, you'll learn how Steli Efti evolved in his approach to cold emailing or how has cold emailing evolved as an outreach technique. What are some things he thought he had right that he now knows were wrong?
Steli is CEO and Co-Founder of Close.com (a platform that makes calls, sends emails, and conveniently automatically tracks all activity) and ElasticSales, where he helps thousands of startups succeed in scaling their sales efforts.
Find Steli here:
- The Startup Chat Podcast
- Steli on Twitter
- Close.com Blog
- Steli's email: steli@close.com
Brought to you by Experiment 27. Find us on Youtube here.
If you’ve enjoyed the episode, please subscribe to the Alex Berman Podcast on iTunes and leave us a review for the show.
Welcoming new clients into your business, addressing their questions and concerns, and ensuring they understand the services available to them. Listen to learn more.
Michael Taylor is a Co-Founder at Ladder.io. Ladder is a data-driven startup marketing agency focused on launching and growing new businesses. They work across the marketing funnel to test what works, then help you scale quickly and efficiently.
In this episode you will learn:
- New hires should be enthusiastic about the role if they're a good fit.
- Collaborate with others to come up with ideas.
- How soon to start delivering after getting a new client?
- Help new recruits get on track with new clients.
Links:
- Check out Ladder.io
- Read Ladder's Blog
- Michael Taylor on Twitter
Brought to you by Experiment 27. Find us on Youtube here.
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Many consider it dark arts, but data driven marketing is not an unknown to our today's guest. Listen to learn more about strategies that work in a B2B space.
Michael Taylor is a Co-Founder at Ladder.io. Ladder is a data-driven startup marketing agency focused on launching and growing new businesses. They work across the marketing funnel to test what works, then help you scale quickly and efficiently.
In this episode you will learn:
- How to approach growth through the eyes of a data-driven marketing?
- How to approach testing and figuring out what to start with?
- How to find marketing tactics that work in B2B?
- Get more sales by offering your leads fast and easy consultations.
Test your tactics by asking “would I be a good client to myself?”
Links:
- Check out Ladder.io
- Read Ladder's Blog
- Michael Taylor on Twitter
Brought to you by Experiment 27. Find us on Youtube here.
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
A type of marketing that involves the creation and sharing of behind the scenes material leaves many agency owners in fear. In this episode Michael Taylor talks about content marketing, including creation, promotion, transparency, and passion.
Michael Taylor is a Co-Founder at Ladder.io. Ladder is a data-driven startup marketing agency focused on launching and growing new businesses. They work across the marketing funnel to test what works, then help you scale quickly and efficiently.
Michael is responsible for building a marketing recommendation engine at Ladder. He's personally researched, tested and published 1000+ proven growth tactics to their playbook.
In the past he ran paid user acquisition for AppSumo, scaling Facebook ads by over 30x whilst halving CPA; helping grow the SumoMe install base from 85,000 to 210,000 websites.
In this episode you will learn:
- [00:48] Approach to content marketing for a digital agency.
- [02:41] How to get over the fear of your content being stolen?
- [04:15] Why you should create content even if it has been made elsewhere?
- [07:26] Why passion matters in creating content?
- [10:09] How to promote your content?
- [12:07] Why you should audit your content and and be transparent?
[13:30] Learn to say no and market yourself effectively.
Key takeaway:
Content marketing is one of the best ways to grow your business, get more leads, and generate sales. It can draw large audiences in, elevating the chance of finding customers and referrals. It can also strengthen brand identity, authority, and authenticity. One of the main points of content marketing is to continually audit and edit your content to keep it up to date and relevant.
Links:
- Check out Ladder.io
- Read Ladder's Blog
- Michael Taylor on Twitter
Brought to you by Experiment 27. Find us on Youtube here.
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
We all know people who seem to know everyone. How do they do it? Forget networking. Think connecting. Technique they use? Storytelling. Listen to learn more.
Zee Ali is an entrepreneur from Chicago, IL. He is the founder of Zee Group which he bootstrapped with $800. While attending school, Zee discovered a market opportunity that lead him to selling chef uniforms to his classmates. Zee’s passions lead him to start his company Zee’s Apparel, LLC in 2010 which transformed into Zee Group, an independently owned and operated full-service Promotional Advertising Agency. Find Zee here: * Zee's Website * Zee Group
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Find us here: * our Youtube channel * Experiment 27
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Are you only sending client gifts during Christmas time like everybody else? Listen to this episode to learn how to set yourself apart and actually send a gift that feels genuine.
Zee Ali is an entrepreneur from Chicago, IL. He is the founder of Zee Group which he bootstrapped with $800. While attending school, Zee discovered a market opportunity that lead him to selling chef uniforms to his classmates. Zee’s passions lead him to start his company Zee’s Apparel, LLC in 2010 which transformed into Zee Group, an independently owned and operated full-service Promotional Advertising Agency. Find Zee here: * Zee's Website * Zee Group
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Find us here: * our Youtube channel * Experiment 27
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Thinking about creating custom company apparel? How to do it the right way and actually generate an ROI? Listen to this episode.
Zee Ali is an entrepreneur from Chicago, IL. He is the founder of Zee Group which he bootstrapped with $800. While attending school, Zee discovered a market opportunity that lead him to selling chef uniforms to his classmates. Zee’s passions lead him to start his company Zee’s Apparel, LLC in 2010 which transformed into Zee Group, an independently owned and operated full-service Promotional Advertising Agency. Find Zee here: * Zee's Website * Zee Group
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Find us here: * our Youtube channel * Experiment 27
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Creating meetups is another way to generate leads for your digital agency. Learn about how Eugene does it. Eugene Yee built Meetup's Messaging platform on iOS and now works as a Master Software Engineer at Capital One. In this episode you'll learn: -how Alex influenced Eugene to start his meetup? -how did Eugene frame his meetup? -how to structure a meetup? -how to find a venue? -how to get free pizza for an event? -what if nobody shows up at your first meetup? -how to remember the people you meet at the meetup? -why 'I don't have enough time for a meetup' is an excuse? -how to promote a meetup? Find Eugene here: * iosinterviews.com * iOS Side Projects Meetup * Twitter
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
What are your priorities right now? Are you able to optimize your career schedule to be aligned with those goals? Learn how Eugene does it. Eugene Yee built Meetup's Messaging platform on iOS and is now Master Software Engineer at Capital One. In this episode you'll learn: -how to optimize your schedule? -what does an optimized scheduled look like in Eugene's view? -what is driving people toward making a wrong career decisions? Find Eugene here: * iosinterviews.com * iOS Side Projects Meetup * Twitter
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
How to choose when presented with these two alternatives? In this episode, learn about why did Eugene choose to pursue a corporate career and what did he base that decision on?
Eugene Yee built Meetup's Messaging platform on iOS, allowing members to extend their Meetup experience beyond face-to-face encounters. This feature also increased Meetup's average user session length by 28%. In 8 weeks, he wrote the on-boarding flow, which provides a fun, informative experience for new users to register for Meetup, and join groups quickly and easily. This feature helped increase their group-joins by 60%, and app downloads by 16%. Eugene is now Master Software Engineer at Capital One. In this episode you'll learn: -what it means to be a master software engineer? -what do job titles at Capital One look like? -why did Eugene choose to go corporate after being a freelancer? -what lessons did he base his decision on? -how did Eugene learn not be too attached to the projects you're working on? -what are the benefits of having a job at a corporation like Capital One? -does Capital One hire agencies? Find Eugene here: * iosinterviews.com * iOS Side Projects Meetup * Twitter
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Living your life in a way that's congruent with who you think you should be and who you really are is not always easy. In this wonderful story Colin shares how he broke out of the Matrix and never measured his life with empty metrics like money ever again. In this episode you'll learn about... * a recognition that Colin had about what he was telling himself was important and what actually was * how he knew what was important * Colin's perception of who he should have been * how Colin realized he would be the biggest hypocrite to go back to his old life * his realization that he was measuring his life by an empty metric * what made him realize he needs a drastic change * how Colin became a digital nomad and how he made the transition easier * what happened with his agency when he decided to pursue a digital nomad lifestyle * what you need to do if you're feeling burned out running your agency
Colin Wright is an author, entrepreneur, and a podcast host. His podcast is called Let's Know Things and his blog is Exile Lifestyle. Back in the day, he ran a branding studio where he helped businesses and individuals understand who they were so they could more clearly and concisely communicate their message to their audience.
Find Colin here: * colin.io * Let's Know Things Podcast * Exile Lifestyle - Colin's blog
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Having no brand is a brand position. Listen to learn how to separate yourself from the competition when you're branding your agency.
It's very hard to discount some of the stuff you find to be important that doesn't fit with the rest of the brand.
Colin Wright is an author, entrepreneur, and a podcast host. His podcast is called Let's Know Things and his blog is Exile Lifestyle. Back in the day, he ran a branding studio where he helped businesses and individuals understand who they were so they could more clearly and concisely communicate their message to their audience.
Find Colin here: * colin.io * Let's Know Things Podcast * Exile Lifestyle - Colin's blog
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Branding on a business-level is common, but today branding is becoming just as important on a personal level. In today’s world and entrepreneurial landscape, there is no room for being another face in the crowd. Learn how to separate yourself from the competition by creating a recognizable personal brand.
Colin Wright is an author, entrepreneur, and a podcast host. His podcast is called Let's Know Things and his blog is Exile Lifestyle. He has written over thirty books, from travel memoirs to books about entrepreneurship to science fiction novels, and he co-founded a publishing company called Asymmetrical Press. Back in the day, he ran a branding studio where he helped businesses and individuals understand who they were so they could more clearly and concisely communicate their message to their audience. In this episode you'll learn... * how to approach a personal brand * the strategy behind building a personal brand * how to tie everything you do together as a brand * what to avoid doing that many do * what questions should agencies be asking to become unique * in-depth strategy behind how Colin branded his podcast
Find Colin here: * colin.io * Let's Know Things Podcast * Exile Lifestyle - Colin's blog
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
No bots included. They say it's not about how many followers you have, but who your followers really are. What if you had both? The quantity and the quality. Sean Fournier does.
Sean Fournier is a Co-Founder & Creative Director of Faction Studio. Faction Studio is a collective of designers and engineers dedicated to helping startups gain traction and acquire funding by creating beautiful sites and functional apps. They have worked with many startups over the years, some of which have gone on to huge success, most notably FitBit ($66M in funding—filed IPO in May, 2015), DropCam (acquired by Google for $555M) and Matcha (acquired by Apple for $15M to integrate into Apple TV). In this episode you'll learn... * what type of content does Sean create on Instagram * what are some strategies that gave Sean an instant boost in following * what is the monetary gain behind the 17k IG followers * how they got leads off of Instagram * how to promote your IG posts * how to target your market on IG * about a manual approach to interacting on IG * why having a bot strategy wouldn't work * how to 'steal' your competition's following * what makes a good fan on Instagram * why Sean following his audience is enough * Sean's newest strategy for Instagram growth * how to keep the engagement going * what should agency think about when approaching Instagram
Follow Sean here:
- Instagram: @seanfournier
- Factionstudio
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show. Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
In the final part, Brian Burns enters the lightning round and delivers bite sized value on what you might be doing wrong with your sales team and what to look out for.
In this episode you'll learn...
- why not to put too much administration on a sales rep
- how to think about your reps
- how to lead and behave your sales team
- what are the indicators that your leadership is not working
- when to hire someone who knows what they're doing
- what is the CEO of Hubspot doing wrong
After spending 20 plus years selling enterprise software for 12 VC backed start-ups, Brian Burns now focuses on helping a handful of companies.
Reach Brian here:
- Brian on LinkedIn
- Brutal Truth About Sales and Selling Podcast
- Brian on Twitter
- Brian on Youtube
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Budgets. Do you ask for it in an email? Do you wait untill you get on a call? It turns out, real budgets don't even exist. Listen to find out more about this.
In this episode you'll learn...
- how to get a budget without getting on a call
- do budgets even exist
- what to look for in a company
- how to really find out their level of interest
- how to guide the process
- how to qualify the client
- what is the unqualified signal
- what not to spend time on as a junior sales rep
After spending 20 plus years selling enterprise software for 12 VC backed start-ups, Brian Burns now focuses on helping a handful of companies.
Reach Brian here:
- Brian on LinkedIn
- Brutal Truth About Sales and Selling Podcast
- Brian on Twitter
- Brian on Youtube
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
If you don't have the budget to hire a sales army you're in the right place. Listen to this episode to learn how Brian would break down a sales process and what would he focus on to make two salesmen in an agency bring in $2 million in revenue.
In this episode you'll learn...
- how to break down a sales goal like $2million
- first few steps to get the sales machine running
- where to find your target market
- how to do the research on your potential clients
- how to showcase that what you do is unique
- what will take you from unknown to known
- how to get them to like you
- how to prevent the steps from going wrong
- how to draw the line between free and paid
- mistake most people make when asking for free advice
- when to take the next step
After spending 20 plus years selling enterprise software for 12 VC backed start-ups, Brian Burns now focuses on helping a handful of companies.
Reach Brian here:
- Brian on LinkedIn
- Brutal Truth About Sales and Selling Podcast
- Brian on Twitter
- Brian on Youtube
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
Selling plays a crucial part in your agency's growth. And selling isn't always easy. Getting rejected and shut down isn't always easy. But what if you changed your approach? In this episode you have an opportunity to learn from Brian Burns on how not to sell like a robot, but a human being. You may not need a sales script after this episode.
After spending 20 plus years selling enterprise software for 12 VC backed start-ups, Brian now focuses on helping a handful of companies. Basing his approach on an exhaustive study of hundreds of eight, seven and six figure deals across several industries and geographies he works with leadership teams to help create and dominate market segments. He is also the host of The B2B Revenue Leadership Show, The Brutal Truth About Sales & Selling podcast and Sales Questions podcast.
In this episode you'll learn...
- how to motivate a junior sales guy
- what is the key to selling
- how not appear as a robot
- what goes into a human sales person
- how to sell B2B like a human
- why it's not all about the script
- how to show them they are the main interest
- tactical ways to create a connection
- what days are over
- how to create content as a salesman
Reach Brian here:
- Brian on LinkedIn
- Brutal Truth About Sales and Selling Podcast
- Brian on Twitter
- Brian on Youtube
If you’ve enjoyed the episode, please subscribe to the Digital Agency Marketing Podcast on iTunes and leave us a review for the show.
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
The journey begins! Digital Agency Marketing Podcast is launched. Every week we will create content to help you push your digital agency business forward.
In today's episode you'll learn...
- about your host Alex Berman
- about the mission of this podcast
- who does Experiment 27 help?
- about the show's frequency
- the type of content we will produce
- who can you expect to be featured?
- where can you find us online?
- we put together an AMAZING contest
Hopefully, this the first of our many encounters
Links mentioned:
- our podcast launch contest
- Experiment 27 website
- our Youtube channel
Take part in the CONTEST we put together to celebrate the launch of this podcast. It's a contest where you can't lose. You will get something, it's just a matter of how much stuff you'll actually win. Click here to enter. Just for entering you will get a surprise everyone else has to pay for. You can't lose!
This podcast is produced by Rinaldo Ugrina, Director of Content at x27.