Million Dollar PIVOT: Recent Episodes
Jamie Wolf
A show for everyone who’s ever hit a wall trying to move to the next level, whether you’re just starting in business or you’re moving from 6 to 7 to 8 figures and beyond. Receive actionable & practical steps to push past barriers, roadblocks, and failures to achieve huge influence, impact, and growth in your business and life. Million Dollar PIVOT is a series of honest million dollar stories - with powerful business influencers and mission-driven entrepreneurial leaders - that provides the listener with real-life value and belief that not only will you make it through to financial and location independence, you will end up exactly where you were always meant to be making a difference, changing lives, and telling your own million dollar story!
Welcome to the relaunch of Million Dollar PIVOT podcast! This is episode #60 of Million Dollar PIVOT - and episode #1 of the relaunch. Our hosts today, and going forward, are Jamie Wolf, MBA, and Dr. Tammara Williams.
In this episode, we are going to discuss how you can easily craft and use mini books as a customer acquisition strategy.
We appreciate that you may think writing a book is hard, scary, or intimidating. We're here to make sure that you get through anything that might be preventing you from moving forward with writing and publishing a book and using it to acquire customers.
What does a book mean to you? What does a successful book mean to you? We invite you to think about books as tools that serve your business.
First, when we say “mini book” we mean one that is only about 80-100 pages. Writing and producing a book that’s about half the standard length allows you to produce a series of books. The Amazon algorithm likes series. Additionally, strategically planning to write more than one book allows you to have a book for each stage of your value ladder. Or to put it another way, as your business evolves to keep pace with the market, you are already positioned to drop a new book to reflect your new and agile offers.
When you follow the formula that we give you, it is neither difficult nor time-consuming to produce a mini book. An added benefit is that a mini book lets you speak to people who are already thinking about what you have to offer. When you go through the exercise of crafting a mini book, it helps you get clarity and focus on your ideal customer, their pain points, and the specific solutions you have to address their primary problem. The act of organizing your book forces clarity which speeds up your success.
You're a busy entrepreneur. You are a results-driven leader. You're flying to events. You run multiple businesses or a big team. You must stay in your lane, not sequester yourself in a log cabin on top of a mountain with complete silence for six months to write a book!
The great news is that a sabbatical doesn't need to happen. Think of four or five different topics that you're great at and craft books around each of those. Put them out in the world so they create lead gen for you consistently. Tell stories to develop relationships with your readers, warming a cold audience. The best part? We can show you how to delegate all of this effort so you don’t even have to write these mini-books if you don’t want to do so.
Would you agree that every single business needs lead generation? If nobody knows what you do or that you exist, then you can't serve in the way that you're meant to serve. I believe every entrepreneur runs into this at some point or another in their journey. When you use books strategically, you build links to freebies so your readers benefit while you grow your list. Your audience is your biggest asset, one that you want to consistently grow, nurture, and convert to paying customers.
While your book is working for you as an evergreen prospecting machine, it can also generate passive revenue. Book sales themselves are unlikely to make you rich, but they can be a steady source of revenue in the background, whether that’s a few hundred dollars or a few thousand dollars added to your bottom line each month with no additional effort on your part.
Also remember that a book can be in print form, digital, or audio - or all three.
Think about it. Every single influencer, whether they're teaching about YouTube, TikTok, eCommerce, or something else, writes a book to teach you about it, which is informative. They could be using the format that they're talking about to teach, and they do, but they also write a book. Model the leaders. They know books continue to elevate their authority, credibility, and influence, and they get the word out that the expert is focusing on a new topic.
But how do you drive traffic to a book? One way is to have a “free + shipping” book funnel. At the beginning of that funnel there is likely to be a free or low-cost lead magnet or digital download… here is where you can use your ebook. Next is a print book that you give away for free and simply ask people to pay for the cost of printing it, putting it in a box, and paying postage - otherwise known as ‘shipping and handling.’ The last thing in the front end of a funnel is the “bump” offer - like asking someone if they want fries. This is where you offer the audio version of your book. The revenue from these three assets will offset, if not completely cover, the cost of your ads to drive people to your funnel. In other words, a mini-book can not only increase your influence. It can cover your costs to acquire a customer!
Think of big names - Dean Graziosi, Brendan Burchard, Tony Robbins, Russell Brunson, and Jack Canfield. Even though they have large audiences and are highly profitable, they still write and release new books. You should, too. And that’s why we want to make it easy and pain-free for you. As a published author, you're more likely to get invited to be a keynote speaker, a guest on a podcast, a presenter for a summit or live event, write a guest blog, be featured in media, and the list goes on.
It creates a snowball effect. The more visible you are, the more you're seen, the more influence you have, the more you get invited to more notable collaborations with better-known influencers with bigger audiences, and it keeps going from there. You are here to serve your audience with the gift that you have and your gift hasn't changed, but it's important to make sure more people know about your gift.
Thank you for tuning in to the relaunch of Million Dollar PIVOT podcast with Jamie Wolf and Tammara Williams. If you haven’t already, please be sure to subscribe.
Also, we have Challenges and Webinars coming up to help you increase your influence, audience, and revenue. Find out more at milliondollarstory.co/webinar or MillionDollarStory.co/challenge. Also check out our YouTube channel here Finally, if you want to be a guest on our show, apply here
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Jen Grant has spent the last 15 years building companies from the ground-up and taking multiple companies to over a billion-dollar valuation. As CMO, Jen Grant led Looker’s marketing until the 2.6B acquisition by Google in 2019, led the rebrand of Elastic and built the team that took the company public for 2.4B in 2018, and grew Box from a small start-up to an industry-leading enterprise content company with a 1.7B IPO in 2015. Prior to that, Grant spent 4 years at Google leading the Google Apps EDU, Gmail, and Book Search marketing teams. She holds an MBA from Wharton and a BA from Princeton.
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Books mentioned:
Moving Forward on Your Own: A Financial Guidebook for Widows by Kathleen M. Rehl, PhD, CFP
Coin: The Irreverent Yet Practical Guide to Money Management for Recent College Graduates by Judy McNary, CFP
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Things Mentioned in Today's Show:
The war of art by Stephen Pressfield
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Things Mentioned in Today's Show:
The One Big Thing: Discovering What You Were Born to do -https://www.amazon.com/One-Big-Thing-Discovering-What/dp/159555484X
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Purchase their book - Million Dollar Story: Secrets of 10 Entrepreneurs Who Had to Lose and Pivot To Profit and WIN With Purpose
How can you overcome difficult circumstances and achieve the financial success that you dream of? In today's episode, Sonny Tran is sharing about his journey from humble beginnings as an immigrant who faced major adversity to becoming a successful entrepreneur, digging himself out of debt, and boarding the path to creating his first million dollars.
Listen in for a moving reminder that your circumstances do not define you or your potential for success. Sonny is here to tell you that if you believe in yourself, and If you are willing to put in the work it takes to achieve greatness and serve others with integrity, you will open yourself up to receive abundance.
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Are you worried about what the future might hold for the economy? It goes without saying that the COVID-19 pandemic has already greatly impacted the United States economy, and as the pandemic persists, Many entrepreneurs are becoming increasingly anxious about what the future might hold for their businesses. My hope is that if you are currently consumed with worry surrounding personal and business finance, this episode will serve as a beacon of hope for you.
Today, Dominick Wallace is coming on the show to share about the struggles he faced as a business owner during the recession that occurred in 2008. He's opening up about one of his lowest moments where he even considered taking his own life due to the financial turmoil and stress he was facing. He's talking about how he managed to keep pushing forward passed that dark moment, how he weathered that economic storm, and how he came out on the other side. His story is sure to assure you that you can pivot and weather any storm that comes your way.
If you enjoyed today's episode, don't forget to share it with a friend who needs to hear it too. Thanks for listening!
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Things Mentioned in Today's Show:
https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
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Author of "Your Health is Non-Negotiable", listen to online fitness, nutrition, and stress coach Sherry discuss her unexpected Million Dollar Pivot!
Angela Frances Little With Strong Women Fitness offers highly tailored coaching for "mummies"!
Hear what happened when Tracee had to return to the corporate world to gain access to better health insurance....
When entrepreneurs are transparent, they’ll share with you that this life we’ve chosen can be lonely, scary, confusing, and overwhelming - and we are often more vulnerable to expensive mistakes and surprises than we care to admit. But hitting roadblocks and barriers, being forced to redirect, start over, or pivot, is completely normal. I invite you to join our tribe - entrepreneurs devoted to increasing their business growth, influence, and impact while being courageous enough to share the ups, downs, twists, and u-turns of their life and business odysseys.
Through cathartic and inspiring stories, learn actionable and practical steps to push past barriers, roadblocks, and failures to achieve huge influence, impact, and growth in your business and life. PIVOT is a series of honest million dollar stories - with powerful business influencers and mission-driven entrepreneurial leaders - that provides you with real-life value and belief that not only will you make it through to financial and location independence, you will end up exactly where you were always meant to be making a difference, changing lives, and telling your own million dollar story!
When you’ve been in the game for awhile you’ll realize we ALL fall at some point, and when we do we land on the path that brings us to exactly where we are meant to be every time. I’m Jamie Wolf and this is “PIVOT,” a show for everyone who’s ever hit a wall trying to move to the next level, whether you’re just starting in business or you’re moving from 6 to 7 to 8 figures and beyond.