The Perfectly Imperfect Social Podcast: Recent Episodes
Kirsten Jordan
The Perfectly Imperfect Social Podcast is a podcast that is designed to help female entrepreneurs like you stand out authentically and genuinely on social media. I want you to create the social media content that may be imperfect for others, but is right for you and your business.Each week, host Kirsten Jordan will bring you all of the tips, hacks, inspirational stories and strategies you need to create the social media presence you want and need in today's world. You'll hear from Kirsten and other female entrepreneurs who are rocking their social media.
Did you know that by age 14 a girl’s confidence will decrease 30% in comparison to boys of the same age? I know that many of you tuning into this podcast are parents so you are definitely going to want to listen to this one.
In this episode I interview Tara Filteau who is the founder of Mother Daughter Empower and is on a mission to change that statistic. Her organization is all about empowering women & girls to reach their full potential by providing them with equal access to mental health, personal development, wellness and growth mindset education and support.
As always, thank you for listening to the Perfectly Imperfect Social podcast. I’m now offering 1:1 monthly marketing coach for small businesses. If this sounds like something you’d be interested in I’d love to connect over on Instagram @PerfectlyImperfectSocial.
To learn more about Mother Daughter Empower, please visit:
Website: https://motherdaughterempower.org/
Instagram: https://www.instagram.com/motherdaughterempower/
In today’s episode I talk to Shauna Grey who is the founder of Simplified Savvy, a business focused on helping entrepreneurs grow and market their business without overwhelm. We talk a lot about Instagram and what’s working these days on this platform. We also talk a lot about what’s not working!
As always, thank you for listening to the Perfectly Imperfect Social podcast. I’m now offering 1:1 monthly marketing coach for small businesses. If this sounds like something you’d be interested in I’d love to connect over on Instagram @PerfectlyImperfectSocial.
To learn more about Simplified Savvy, please visit:
Website: https://www.simplifiedsavvy.com/
Instagram: https://www.instagram.com/simplifiedsavvy/
In this episode of the Perfectly Imperfect Social podcast I talk to Francesca Brundsen who was one of my very first podcast guests. A lot has changed since I chatted with Francesca, including her name. In this episode we talk about what it’s like to take back your identity and redefine who you are on social media. You don’t want to miss this one!
As always, thank you for listening to the Perfectly Imperfect Social podcast. I’m now offering 1:1 monthly marketing coach for small businesses. If this sounds like something you’d be interested in I’d love to connect over on Instagram @PerfectlyImperfectSocial.
To learn more about Francesca and what she offers, please visit:
Website: https://frannieandco.com/
Instagram: https://www.instagram.com/francesca_brunsden/
In this episode I talk to Tess Hansen who is an art advisor from New Jersey and specializes in creating graffiti and mural art. We talk a lot about how art is a form of storytelling and how brands could be using it more within their marketing efforts.
One of the things you’ll hear is my own stereotypes when it comes to graffiti artists and how Tess debunks these for me. You’ll also learn a lot about the world of graffiti art!
As always, thank you for tuning in to the Perfectly Imperfect Social podcast. I love helping small businesses think differently about their social media. If you are looking for 1:1 social media coaching and strategy support, I’d love to chat. You can find me on Instagram @PerfectlyImperfectSocial.
To learn more about Tess:
Website: https://www.curatenj.com/
Instagram: https://www.instagram.com/tesselating
In this episode I talk to Cyndi Zaweski who is the founder of Ascent StoryCraft. The main focus of her business is helping businesses like yours transform idea into scroll-stopping content that converts and represents who you are. As a former journalist, Cyndi has a lot of tricks up her sleeve and some really good tips on how to think about crafting your content.
As always, thank you for tuning in to the Perfectly Imperfect Social podcast. I love helping small businesses think differently about their social media. If you are looking for 1:1 social media coaching and strategy support, I’d love to chat. You can find me on Instagram @PerfectlyImperfectSocial.
To learn more about Cyndi Zaweski and Ascent StoryCraft, visit:
Website: https://www.cyndizaweski.com/
Instagram: https://www.instagram.com/ascent_storycraft/
Do you have a product based business? If you do, you are going to want to tune in to this episode. I’m talking to Kristy Miller, CEO and founder of The Scented Market, a lifestyle brand that offers handmade, eco-friendly products for your home and your body. This includes scented soy candles & more.
Kristy has done an incredible job of growing awareness of her product via social media. In this episode, we’ll cover how social media has played a role in her business, what her approach to her business’ social media presence has been and how The Scented Market came to be.
As always, thank you for tuning in to the Perfectly Imperfect Social podcast. I love helping small businesses think differently about their social media. If you are looking for social media coaching and strategy support, I’d love to chat. You can find me on Instagram @PerfectlyImperfectSocial.
To find out more about The Scented Market:
Website: https://thescentedmarket.ca/
Instagram: https://www.instagram.com/thescentedmarket/
You’ve probably heard the term “business coach” but have you ever heard of a “somatic business coach”? I definitely had never heard of this before I chatted with Rebecca Bee.
In this episode I have an absolutely fascinating conversation with Rebecca about how she helps people heal & rewire to be able to build a purposeful business and life. We cover a lot of ground in this episode and we also spend some time on how to tackle the imposter syndrome that so many women face.
As always, thank you for tuning in to the Perfectly Imperfect Social podcast. I love helping small businesses think differently about their social media. If you are looking for social media coaching and strategy support, I’d love to chat. You can find me on Instagram @PerfectlyImperfectSocial.
To find out more about Rebecca Bee and her offers:
Website: https://thescentedmarket.ca/
Instagram: https://rebeccabeecoaching.com/
In today’s episode I talk to Jennifer Goldberg, the founder of Tavanberg which is a boutique content marketing agency in the Toronto area. In this episode we talk a lot about how to create and leverage your content to stand out in a very competitive marketplace. We also delve into the importance of storytelling for brands and tackle what people should do when they feel they aren’t great writers.
As always, thank you for tuning in to the Perfectly Imperfect Social podcast. I love helping small businesses think differently about their social media. If you are looking for social media coaching and strategy support, I’d love to chat. You can find me on Instagram @PerfectlyImperfectSocial.
To find out more about Tavanberg and how to work with them:
Website: https://tavanberg.com/
Instagram: https://www.instagram.com/tavanberg/
In today’s episode I talk to Brandy Sundby who consults with small business owners on how to best reach their business and financial goals. You’ll learn more about what she does and why consulting is different than coaching. We also have an interesting discussion around social media and what social media success looks like for her business.
As always, thank you for tuning in to the Perfectly Imperfect Social podcast. I love helping small businesses think differently about their social media. If you are looking for social media coaching and strategy support, I’d love to chat. You can find me on Instagram @PerfectlyImperfectSocial.
To find out more about Brandy Sundby consulting, head over to:
Website: https://www.brandisundby.com/
Instagram: https://www.instagram.com/brandisundbyconsulting/
Today I talk to Niki DeGoey, founder of Hey Niki Creative, about how to tackle your business’ branding. We cover what to do, what to try and what not to do when it comes to branding in 2022. And what the heck it actually means. Is there anything other than fonts and colours you need to think about?!
One of the reasons why I wanted to chat with Niki (apart from the fact that she is awesome) is that she specializes in helping businesses build craveable brands online. No small feat in today’s very competitive digital world! She also shares how and why she decided to go out on her own - I always love to learn about someone’s entrepreneurial journey!
If you’d like to learn more about how Niki can help you, head over to her website at https://www.heyniki.ca/ or give her a follow over on Instagram @NikiDeGoey
As always, thank you so much for listening to the Perfectly Imperfect Social podcast! If you’ve been looking for someone to help refresh your social media strategy I’d love to chat! Send me a DM over on Instagram @PerfectlyImperfectSocial
Hello everyone! I hope you are doing well. In today’s episode of the Perfectly Imperfect Social podcast I’m answering your burning social media questions. I have recently started a monthly Q & A series over on my Instagram account and this is your chance to ask me anything you’d like about social media! I hope you enjoy the episode and please let me know what your questions are over @PerfectlyImperfectSocial. I’d love to answer them next month!
One of the things that I’ve noticed about the female entrepreneurial world is we tend to get caught up in the dreaded imposter syndrome. I’ve seen advice that really promotes blocking out your “competitors” and not being worried about what they are doing. I agree and disagree with this advice. Mainly because I think that there is more than enough room at the table for all of us and I also love to learn from others in my industry! So, on that note I’d like to introduce you to Amy. Amy is a freelance digital strategist and the founder of two businesses - The Side Hustle and Better Than Fine. Listen in to find out what Amy’s top digital and social media tips are!
And make sure to give Amy a follow on social at:
Instagram: https://www.instagram.com/thesidehustledotca/
Instagram: https://www.instagram.com/betterthanfine.ca/
As always, thank you for listening to the Perfectly Imperfect Social podcast. If you have a few minutes and like what you listen to, I’d love for you to leave a review! This helps others who may enjoy this podcast find it!
Well, I have been wanting to do this episode of the Perfectly Imperfect Social podcast for a while now! When I first started this podcast, I made a list of some of my dream guests. Rachel, the founder of Make Lemonade, was one of them. So, you can imagine my excitement when she said yes to my podcast interview request!
In this episode we talk about all things entrepreneurship and social media. Make Lemonade is one of my favourite social media presences, so I was curious to know how Rachel went about building it!
To learn more about Make Lemonade, head over to:
https://www.makelemonade.ca/
And make sure to follow them on social media over @MakeLemonade on Instagram.
As always, thank you for listening to the Perfectly Imperfect Social podcast. If you have a few minutes and like what you listen to, I’d love for you to leave a review! This helps others who may enjoy this podcast find it!
In today’s episode, we talk about something that I love doing. Being someone who is a bit of a social media disruptor and saying things that people may be thinking about (but too afraid to say them!).
To help me have this conversation, I’ve invited Emily Edwardsto join me. Emily is a fellow social media disruptor and is the founder of The Good Birth Co. Tune in to find out how Emily is disrupting the birth professionals industry (in a good way!) and helping people have the childbirth experience they want.
To find out more about Emily, head over to Instagram:
https://www.instagram.com/thegoodbirthco/
As always, thank you for listening to the Perfectly Imperfect Social podcast! If you’ve been looking for some social media strategy help I’d love to chat over on Instagram @PerfectlyImperfectSocial. Or check out my website (kirstenjordan.me).
Over the last year or so, I’ve been reflecting more and more on how social media strategies shift depending on the industry you work in. While I’m a big believer in embracing your imperfections and not having everything picture perfect, there are some industries that do still lend themselves more to a polished look. One of them is design.
To help us have this conversation, I chat to Tamara Robbins Griffith. She’s a regular guest expert on CityLine, a fellow podcaster and partner in Kerr + Field Interiors. We talk about Tamara’s own entrepreneurial journey and what it means to create a social media presence that is reflective of your business values and what you stand for personally.
To learn more about Tamara, head over to:
Instagram: https://www.instagram.com/tamararobbinsg/
As always, thank you for listening to the Perfectly Imperfect Social podcast! If you’ve been looking for some social media strategy help I’d love to chat over on Instagram @PerfectlyImperfectSocial. Or check out my website (kirstenjordan.me).
In this episode, I have the pleasure of talking to Faye Moxam. Faye is currently based in Prince Edward County and works as a real estate agent. When I initially reached out to Faye for this interview it was to hear her perspective on what a good social media presence looks like for realtors and the real estate industry. However, there are a few surprises in this interview and I discover that there is a whole lot more to talk about with Faye. I know that you’ll be as inspired as I was when you hear her story. You really are never too old to try something new.
To learn more about Faye:
Website: https://www.fayemoxam.com/
Instagram: https://www.instagram.com/faye_moxam/
As always, thank you for listening to the Perfectly Imperfect Social podcast! If you’ve been looking for some social media strategy help I’d love to chat over on Instagram @PerfectlyImperfectSocial. Or check out my website (kirstenjordan.me).
A few episodes ago, we looked at how to post photos of your kids safely online. Now, I’m switching gears and looking at what parents can do to keep their kids safe online. In this episode I talk to Fareedah Shaheed, an online safety educator. Her mission is to help parents protect their kids online.
We cover a lot of ground in this episode and also discover that we have a lot in common that we didn’t know before this episode. By the end of the episode, you’ll have a better understanding of how to keep your kids safe in an increasingly digital world and what conversation you should be having with them.
Fareedah has a lot of great resources that can be found at:
https://sekuva.mykajabi.com/join-SKM
And make sure you are following her on Instagram:
https://www.instagram.com/cyberfareedah/
As always, thank you for listening to the Perfectly Imperfect Social podcast! If you’ve been looking for some social media strategy help I’d love to chat over on Instagram @PerfectlyImperfectSocial. Or check out my website (kirstenjordan.me)
When was the last time you looked at your website? It has probably been awhile if you’re anything like me. I know that sometimes we can get wrapped up in the world of social media and forget about our other marketing channels. This episode is a good reminder to take a look at your website!
I’m joined in this episode by Avigayil Basser, a website copywriter and founder of Aligned Copy Co. She shares some of her easy fixes for website copy and to really bring these tips to life we look at my own website! You’ll hear a live walkthrough of some of the mistakes I’m making and what I should be doing about them. You don’t want to miss it!
If you’ve been looking for some website copy help, head over to Avigayil’s website:
https://alignedcopyco.com/
Or give her a follow on social media:
https://www.instagram.com/alignedcopyco/
As always, thank you for listening to the Perfectly Imperfect Social podcast! If you’ve been looking for some social media strategy help I’d love to chat over on Instagram @PerfectlyImperfectSocial. Or check out my website (kirstenjordan.me)
To kick off 2022, I explore a topic that has been on my mind for awhile. The idea of originality. Are there any original ideas anymore? I often find that social media brings up feelings of “that person copied my content”, but did they really?
Mel, a self-declared “word nerd” and founder of Tripod Business Services, joins me as I delve into this area and wonder if every love story we’ve ever seen is really just an updated version of “Romeo & Juliet”.
To learn more about Mel, head over to:
Website:
https://tripodcopy.com/
Instagram:
https://www.instagram.com/mel.the.word.nerd/
As always, thank you for listening to the Perfectly Imperfect Social podcast! If you’ve been looking for some social media strategy help I’d love to chat over on Instagram @PerfectlyImperfectSocial. Or check out my website (kirstenjordan.me)
Do you post photos of your kids on social media? If you do, it may be time to make some changes to how you post and what you post. I know as a parent this is something I’ve been thinking about more and more.
In today’s episode I talk to Claire Rodahaver about online photo safety. We focus specifically on what you can do as a parent and by the end of the episode you should have some tips on what to post and what photos to avoid posting. We also chat about what this may mean for the world of parenting influencers.
Claire is a North Carolina-based legacy photographer and also specializes in online photo safety.
To learn more about Claire’s online photo safety resources:
Website:
https://clairerodahaver.com/safephoto
Instagram:
https://www.instagram.com/clairerodahaver/
As always, thank you for listening to the Perfectly Imperfect Social podcast! If you’ve been looking for some social media strategy help I’d love to chat over on Instagram @PerfectlyImperfectSocial. Or check out my website (kirstenjordan.me)
This episode is a first for me. It is the first time I’ve ever had a man on the show! Brian reached out to me after hearing one of my episodes and asked if I would be interested in chatting with him about social media branding. An area that he felt is often overlooked when it comes to social media. Tune in to find out more and why you should be thinking more about this area when it comes to your social!
Brian Gencher is the Principal at an awarding winning marketing firm, Gencher Insights, and among other things specializes in providing fractional marketing services. He’s particularly passionate about unlocking growth through consumer and customer insights.
To learn more about Brian head over to https://gencherinsight.com/.
As always thank you for tuning into this episode of the Perfectly Imperfect Social podcast. If you liked what you heard I’d love for you to subscribe or leave a review. It really does help!
To continue the conversation or to find out more about how we can work together:
Website: www.kirstenjordan.me
Instagram: @kirstenjordandigital
One of the questions I see a lot in the women’s entrepreneur groups I’m in is around virtual assistants or as I have come to know VAs. I’ll be honest, I never knew what a VA is and what they can do for you before entering this world!
To help demystify the world of virtual assistants and how to find one, I chat with Danielle Kelly. Danielle is the founder of Keen Office Management. They help match businesses with Virtual Assistants who are able to perform a wide range of tasks, from data entry, customer service, scheduling, social media and email management, and contract writing, without the need for a dedicated office space.To learn more about them head over to their website or follow them on social media!
Website: https://www.keenofficemgmt.com/
Instagram: https://www.instagram.com/keenoffice/
As always thank you for tuning into this episode of the Perfectly Imperfect Social podcast. If you liked what you heard I’d love for you to subscribe or leave a review. It really does help!
To continue the conversation or to find out more about how we can work together:
Website: www.kirstenjordan.me
Instagram: @kirstenjordandigital
I’m back with season 2 of the Perfectly Imperfect Social podcast! Have you missed me? I’ve definitely missed doing these episodes and can’t wait to share these new interviews with you.
In today’s episode, I chat with Lindsay Smith about the why and how we need to stop over-thinking our social media content. We also talk about the changing definition of what content actually is. Hint...it’s not just written these days.
Lindsay is a copy coach and runs her own business. She focuses on coaching other business owners on how to use copywriting strategies to show up on social media with confidence and create content with ease. To learn more about her head over to her website or follow her on social media:
Website: lindsaysmithcreative.ca
Instagram: @MostlyShowered
As always thank you for tuning into this episode of the Perfectly Imperfect Social podcast. If you liked what you heard I’d love for you to subscribe or leave a review. It really does help!
To continue the conversation or to find out more about how we can work together:
Website: www.kirstenjordan.me
Instagram: @kirstenjordandigital
Earlier this summer I decided to do my own Instagram Reels challenge. One of the main reasons that I wanted to do this is because I wanted to gather my own data and insights. And test out what many of my social media strategy peers were saying about Reels. Do Reels and you’ll see the growth you want.
So, for the month of June I did a Reel a (week)day. I did see some good growth, but I walked away from the challenge not entirely convinced that this was all you should be doing on social media. Tune in to hear all of my learnings and some unpopular opinions...
As always, thank you for listening to the Perfectly Imperfect Social! I’d love to hear from you over on Instagram @KirstenJordanDigital.
Welcome back to another episode of The Perfectly Imperfect Social podcast - the summer edition! For the rest of the summer I’ll be sharing solo episodes that are what I call “snackable or bite-sized” episodes. Each episode will focus in on a particular topic and give you practical tips, insights and food for thought.
In today’s episode, I focus on how to refresh your social media for summer! Have you ever thought about how to bring a summer vibe to your social? This is the season to have some fun, so tune in to hear 5 ways to “summer up” your profile.
As always, thank you for listening to the Perfectly Imperfect Social! I’d love to hear from you over on Instagram @KirstenJordanDigital.
Are you looking after your clients properly? Is client care something that you think about? In this episode, I talk with Erin Binns, a Toronto based Business Coach, who wholeheartedly believes that looking after your clients translates into more referrals which (you guessed it!) translates into sales. In this episode, you’ll learn what Erin means by “client care” and how you could be doing it in your business. We also cover the role of social media in your business and you’ll hear us discuss how to approach it (and how to do a better job of selling on social media!).
To learn more about Erin:
Website: https://www.erinbinns.com/
Instagram: https://www.instagram.com/erinbinns/
As always, thank you for listening to the Perfectly Imperfect Social! I’d love to hear from you over on Instagram @KirstenJordanDigital.
We’ve been hearing a lot about it, but should you be thinking about adding Clubhouse to your marketing efforts? To help answer this question, I’m talking to Wave Wyld, a fellow social media strategist. Wave’s been spending a lot of time in Clubhouse and is here to share some of her top tips on how to use it and what are some of the results she’s seeing in the entrepreneurial community. She’ll also cover what Clubhouse is exactly!
To learn more about Wave:
Website: https://www.wavewyld.com/
Instagram: https://www.instagram.com/wavewyld/
As always, thank you for listening to this episode of the Perfectly Imperfect Social! If you liked what you heard please subscribe or leave a review! I’d also love to continue the conversation over on Instagram @KirstenJordan.
Is it possible to find joy when marketing your business, services or products? Marketing is something that we know we need to do, but for many it isn’t all that joyful. In this episode, I talk to Lianne Kim, Business Coach and Founder of Mamas & Co. about how to change this! She wholeheartedly believes that it is possible to find joy in the marketing that you do. She shares a number of tips and tricks around how to shift your mindset when it comes to your business’ marketing.
Lianne has recently written a book about how to build a joyful business. To pick-up your copy, please head over to:
https://www.liannekim.com/book
You can also connect with Lianne over on social media at:
Instagram: @LianneKimCoach
Or find out more about Mamas & Co:
www.mamasandco.com
As always, thank you for listening to the Perfectly Imperfect Social podcast! I’d love to continue the conversation over on Instagram @KirstenJordanDigital.
In this episode I chat to Winnie Standish about productivity. Winnie is a business coach who focuses on helping female entrepreneurs like you become more productive and profitable by using data-driven strategies.
We talk about all of the different ways you can be more productive in your business and focus specifically on social media. As we all know there doesn’t seem to be enough hours in the day, so Winnie shares some of her own secrets and tips around how to plan your social media content. Winnie also shares how there is a strong connection between productivity and increased revenue.
To learn more about Winnie:
Website: https://www.winniestandish.com/
Instagram: https://www.instagram.com/winnie.standish/
YouTube: https://www.youtube.com/winniestandish
As always thank you for listening to the Perfectly Imperfect Social podcast! If you like this episode I’d love for you to share or continue the conversation over on Instagram. I’m @KirstenJordanDigital.
Have you ever wondered how influencer marketing works? Or if this was something that you could be incorporating into your business’ social media presence? In this episode, I talk to Ghanwa Shahnawaz about all things influencer marketing. You aren’t going to want to miss this episode as Ghanwa, a wellness coach and influencer, shares her first-hand experience and thoughts on:
- How the influencer marketing world has changed over the years and how the pandemic has affected it.
- What you should consider when you are thinking about influencer marketing for your business.
- The pros and cons of working with influencers of different sizes
- And more!
To learn more about Ghanwa, please visit:
Her website: https://www.mynameisghanwa.com/
Instagram: https://www.instagram.com/mynameisghanwa/
As always, thank you for listening to the Perfectly Imperfect Social podcast! I’d love for you to hit follow or subscribe to! That way you always know when a new episode is released! And if you want to continue the conversation, please visit my website: www.kirstenjordan.me.
Are you someone who loves to plan their social media content? Or do you prefer to post when you are feeling inspired? I know many of you struggle with how best to plan your social media, so to help with this I’m chatting with Emma Berglund. Emma is a content creator and YouTuber who has a lot of experience in this area! I always love finding out more about how others plan their content and I know that you’ll pick up a tip or two in today’s episode!
To find out more about Emma:
Website: www.lrhcreatives.ca
Instagram: @lrhcreatives
As always, thank you for listening to the Perfectly Imperfect Social podcast! If you have any recommendations for an episode or guest, please reach out to me on Instagram (@KirstenJordanDigital).
I’ve been wanting to interview Allison Venditti for a long time! Allison is the founder of the Moms At Work network, mom of 3, winter bike rider, lover of Star Wars, HR expert and advocate for working moms and pay transparency. She is also an incredible connector and community builder.
One of the primary reasons why I wanted to interview Allison is to learn more about how she has successfully grown and managed such a vibrant Facebook community. Tune in and you’ll definitely learn more about this - and find out if starting a Facebook group is right for you and your business. But I promise you that if you listen you’ll get a heck of a lot more and hear the passion that Allison has for making change! For working mothers. Something that is near and dear to my own heart.
To find out more about Allison:
Website: https://thisismomsatwork.com/
Instagram: https://www.instagram.com/thisismomsatwork/
Facebook: https://www.facebook.com/groups/MomsAtWork1/
Have any ideas for this podcast? I’d love to hear them. Send me a message over at @KirstenJordanDigital on Instagram.
Have you heard about customer experience or CX? And if you have heard about it, do you think customer experience is the same as marketing? If you do, then you need to tune into today’s episode with Lara Khouri. You’ll hear Lara, a Dubai-based customer experience strategist and founder of There is No Spoon, share what exactly is customer experience and learn more about what makes a good one. Spoiler alert: It may be subjective as we all have different likes and dislikes! Lara also shares more about what you should be considering in your own business at the moment.
To learn more about Lara:
Website: https://thereisnospoon.ae/
Instagram: @thereisnospoon_official
LinkedIn: https://www.linkedin.com/company/thereisnospoon/
Thank you for tuning into the Perfectly Imperfect Social podcast! Don’t forget to follow so you don’t miss an episode!
Welcome to another episode of the Perfectly Imperfect Social podcast! In this episode, we are talking all about social media trends and what ones you should be thinking about in 2021. To help us do this, I’m talking to Kaitlyn Severin, a freelance marketer in the Toronto area. Kaitlyn is an award-winning writer, editor and content creator with a background in digital media and marketing.
One of the things we talk about is my favourite social media question of the day - what role does Facebook play these days in the world of social media?
To find out more about Kaitlyn:
Website: www.kaitlynseverin.com
Instagram: @socialize.with.kate
As always thank you for tuning into the Perfectly Imperfect Social podcast! Don’t forget to hit follow, so you don’t miss an episode! Or send me a message over on Instagram. I’m @KirstenJordanDigital.
I admit. LinkedIn is my least favorite social media platform. It always seems stilted, people don’t seem to really be themselves on it and nobody really shares much. I’m also not a huge fan of their user experience. But in this episode Dee Boswell-Buck, a fellow Digital Marketing Strategist, proves me wrong and makes me think differently about LinkedIn. She shares some great insights and tips on how this platform can be a good one to consider for your digital marketing mix. By the end of this episode, you may be convinced that LinkedIn is the missing link of your social media presence!
To learn more about Dee:
Website: https://www.deeboswellbuck.com/
LinkedIn:https://www.linkedin.com/in/dee-boswell-buck/
Instagram: https://www.instagram.com/deeboswell_buck/
As always thank you for tuning into this episode of the Perfectly Imperfect Social podcast. If you liked what you heard I’d love for you to subscribe or leave a review. It really does help!
To continue the conversation or to find out more about how we can work together:
Website: www.kirstenjordan.me
Instagram: @kirstenjordandigital
Have you ever wondered what makes design good and what elements of design you should be considering when launching your own business? In this episode, I talk to Carla Saliba who is the founder of infographic.ly, a creative design agency based out of Toronto and Dubai, to find out. You’ll find out more about Carla’s own personal journey to founding this business and walk away with a better understanding of what design actually means (spoiler alert: it isn’t just graphic design that you should be thinking about!). I also get to ask Carla one of my burning questions:
Is there a difference between data visualization and infographics?
To learn more about Carla and infographic.ly please visit:
Website: https://infographic.ly/
Instagram: https://www.instagram.com/infographicly/
As always thank you for tuning into this episode of the Perfectly Imperfect Social podcast. If you liked what you heard I’d love for you to subscribe or leave a review. It really does help!
To continue the conversation or to find out more about how we can work together:
Website: www.kirstenjordan.me
Instagram: @kirstenjordandigital
In this week’s episode I talk to Reena Parekh who is a Toronto-based fitness coach who specializes in postpartum fitness and is a strong advocate for pelvic floor health. One of the main reasons why I wanted to interview Reena is because she has done a fantastic job at building her social media community (and organically which is something that I am always in awe of!). We talk a lot about how her own approach to social media content has evolved over the years and what that has meant for her business. One of the things that really stood out to me in this episode was when Reena said:
“When you find your people, you find your voice.”
I hope you enjoy this episode as much as I enjoyed talking to Reena. To find out more about Reena, head to:
Website: https://www.reenaparekh.com/
Instagram: https://www.instagram.com/itsreenaparekh/
If you’d like to connect with me or share your thoughts on what you’d like to see more of in this podcast, I’d love to hear from you!
Website: www.kirstenjordan.me
Instagram: @KirstenJordanDigital
This episode has been months in the making! I finally got a chance to sit down and chat about all things social media with Ree Ree Phillips, the founder and owner of Bébé Station, a Provider of onsite nursing and changing lounges for mamas and families on the go.As a mom, there’s so much that I love about what she has created!
One of the main reasons that I wanted to chat with Ree Ree is that I always love to know how businesses approach their social media content and management of it. You’ll get the behind the scenes look at how Ree Ree approaches it and some tips she has for outsourcing!
To learn more about Ree Ree and Bébé Station, head over to:
Website: https://bebestation.squarespace.com/
Instagram: https://www.instagram.com/bebestation/
As always, if you liked what you heard I’d love for you to share with a friend or leave a review! Or let’s connect!
www.kirstenjordan.me
@KirstenJordanDigital on Instagram
Let’s talk about podcasts and what role they play in your marketing. In this interview I talk to Supriya Mehra, a Toronto-based business coach for creative entrepreneurs. She is a big believer in podcasts and thinks they could be the missing part of your marketing mix!
In this episode we’ll be talking about how podcasts are a great tool to increase your awareness and allow you to reach beyond your core audience. Supriya also shares how you can be leveraging your podcast on social media and has a few tips that you can be using! Finally, I ask Supriya two questions that have been on my mind for a while:
- Is there room for more female entrepreneur podcasts in the world?
- Will Clubhouse replace podcasts
You’ll have to listen in to find out what Supriya thinks!
To find out more about Supriya:
Website: https://www.supriyamehra.com/
Instagram:@curators.club
As always thank you for listening to the Perfectly Imperfect Social podcast! Please leave a review so I can find out what you think! For more information on how I can help you, please visit my website: www.kirstenjordan.me
When I say the word marketing chances are you think about social media. This isn’t surprising as over the last few years, social media has become synonymous with marketing. In today’s episode I flip the switch a little bit and talk to Maggie Gentry, a digital marketing expert, who doesn’t always believe that social media is a necessary part of having a successful business. Did reading that scare you a little bit?
Maggie is all about mindful marketing, choosing the right tactics and I guarantee by the end of this episode she’ll make you think differently about social media.
To find out more about Maggie:
Website: maggiegentry.com
Instagram: @maggiegenrty_
As always, thank you for listening! I’d love to hear what you think about this podcast! Rate, review and subscribe if you don’t want to miss any upcoming episodes! Or let’s continue the conversation over on Instagram (@KirstenJordanDigital).
In this episode, I chat about all things video with Michelle Daides. Michelle is the founder of MD Media Inc, a award winning video production and marketing agency. While we’ve talked about the importance of video on this podcast before, this episode shares another valuable perspective and looks at the value of having a higher-quality video about your business as a way to showcase what it is you do and what makes you unique. We also look at how this can be used in your different digital marketing channels.
Find out more about Michelle:
Website: http://www.mdmediainc.com/
Instagram: https://www.instagram.com/mdmediainc
As always, thank you for listening. If you enjoyed this episode, I’d love for you to subscribe and leave a review! And if you are looking for someone to help with your social media strategy I’d love to chat.
My website: www.kirstenjordan.me
Instagram: @KirstenJordanDigital
We are still in the early part of 2021 and before we get too much further in the year, I wanted to check-in with you about how to approach social media content planning throughout the year. In this episode, I share my framework that hopefully will help you with your own content planning. I have framed it within the social media context but it really can apply to any of your digital content planning efforts! It is broken down into the following elements:
- The things you need to be doing yearly
- The things you need to be doing seasonally
- The things that you need to be doing monthly
- The things you need to be doing weekly
- The things you need to be doing daily
The idea behind this framework is to help you plan and save time!
As always, thank you for listening. If you enjoyed this episode, I’d love for you to subscribe and leave a review! And if you are looking for someone to help with your social media strategy I’d love to chat.
My website: www.kirstenjordan.me
Instagram: @KirstenJordanDigital
Have you been thinking about out-sourcing your social media? Or maybe you’ve been thinking about bringing someone on to look at your overall social media strategy? In this episode, I share with you 5 things to consider before you bring someone on board to help you with this part of your business. The 5 things I want you to think about are:
- What type of support are you looking for?
- Is there a fit with the person you want to outsource to?
- What is your role still?
- What type of growth should you expect to see?
- How to find someone who is thinking about the external environment?
As always, thank you for listening. If you enjoyed this episode, I’d love for you to subscribe and leave a review! And if you are looking for someone to help with your social media strategy I’d love to chat.
My website: www.kirstenjordan.me
Instagram: @KirstenJordanDigital
Have you been trying to figure out an easier approach to your content planning? I'm here to help in today's episode. Tune in to find out more about Yetunde Shorter's TWIQ method and how it can really help you figure out how to plan your content. The TWIQ method includes the 4 key content you need to position yourself as a result-driven, respected leader in your industry. I first discovered Yetunde at the 2020 Thinkific Think in Colour conference and was blown away by this method and how easy it broke down how to approach your content. I was so excited when Yetunde said "yes" to being interviewed as that means you'll be able to hear about this method too and think through how it can help you.
Yetunde Shorters is a business strategist and NLP master coach who teaches female entrepreneurs how to get crystal clarity on their next level of purpose.
Yetunde's website: https://www.yetundeshorters.com/
Yetunde on IG: https://www.instagram.com/yetundeshorters/
As always, thank you for listening to the Perfectly Imperfect Social! Don't forget to rate, review or subscribe if you've enjoyed what you've heard!
Do you write for you or do you write for your audience? In this episode I talk about all things SEO (search engine optimization) with Vanessa Grant. We cover the basics about what SEO is and we focus a lot on how, as businesses, we can be improving the likelihood of Google showing our websites on the 1st page when someone is searching for our services/products.
Vanessa is a SEO writer, classically-trained journalist and editor with 15 years of experience working in online and print media. Her passion is to write editorial and branded content that's strategic, smart and shareable.
In this episode, I talk to Sacha Lee who is an architect, designer and founder of Aeon Design. Two years ago she started this design firm to help make people’s homes into their dream spaces. When I think about design and architecture from a social media perspective, I recognize that their strategy may look a little different than the ones I typically recommend. After all they are in the business of showcasing their work and how they turn client's design dreams into reality.Sacha shares how she built her own social media strategy from scratch for her firm and how she approaches it today. I personally found it really fascinating talking to Sacha and hearing about how she uses social!To learn more about Sacha:Website: https://www.aeondesign.ca/Instagram: https://www.instagram.com/aeondesign.ca/As always thank you for listening! If you enjoyed this episode, I'd love for you share the Perfectly Imperfect Social with a friend or leave a review!
You've probably heard the term "inclusive marketing" but do you actually know what it means? What does it take to actually have a inclusive social media presence in today's world? What should you be doing and what should you not be doing? To help answer some of the questions that I've had this year, I interviewed Jennifer Singh, a media strategist and someone who is definitely standing out when it comes to the world of inclusive marketing. We cover a lot and I got a chance to ask her the questions I've had from a social media perspective and beyond (what does it mean to actually make an event inclusive?).About Jennifer:Jennifer founded She’s Newsworthy Media in 2015 to help amplify the voices of women in the media because their expertise is underrepresented. In the last 5 years I have helped over 40 women land media spots on the most popular TV and radio shows including The Social, CP24 Breakfast, Global News Morning and Metro Morning.Website: https://www.shesnewsworthy.com/Instagram: http://instagram.com/shesnewsworthy
Ah Pinterest. The social media platform that everyone seems to forget about. I love this platform and really think that it may be the missing link in your social media strategy. To help convince you to look at this platform in 2021, I chatted with Meagan Williamson who is a bonafide Pinterest strategist! We talk about how people are using the platform and how you can be using the platform too. All your Pinterest questions may be answered in this episode and I promise you that you'll walk away feeling inspired!With over seven years of experience leveraging Pinterest for her own business as well as bloggers and global brands, Meagan has helped hundreds of business owners drive hundreds of thousands of referrals from Pinterest to their websites.As always thank you for listening to the Perfectly Imperfect Social podcast! I'd love for you to subscribe so you don't miss out on any upcoming episodes!To learn more about Meagan:Website: https://meaganwilliamson.com/Instagram: https://www.instagram.com/meaganawilliamson/Pinterest: https://www.pinterest.ca/rowhousenest/
I'm excited about all of my podcast episodes and all of the interviews that I do, but this one is pretty special to me as I got a chance to interview the founders of The June Motel, April Brown & Sarah Sklash. I've been a big fan of The June Motel and its Instagram presence since it started. While it is such a beautiful feed, it is real. I've been dying to know the ins and outs of how they approach their social media strategy. Do they do it themselves? How do the plan content? How does it convert for them? So, you'll hear me ask them all of this and more (and you'll hear some Kirsten fan-girling!).About The June Motel:The June Motel was created by April Brown and Sarah Sklash–just two best friends who share a love for discovering new travel destinations, good wine and creative designs. In 2016 they quit their jobs in Toronto and made the leap into the world of motels, starting with purchasing a dingy roadside motel in Prince Edward County.The June Motel website: https://www.thejunemotel.com/The June Motel on Instagram: https://www.instagram.com/thejunemotel/And if you enjoyed this episode, you know what I'd love for you to do. Rate, review and subscribe to the Perfectly Imperfect Social! It truly is appreciated.
What is the point of traditional media these days? In the age of social media, should entrepreneurs be also looking at more traditional media? In this episode I talk to Christy Laverty, a media strategist, and grill her (in a nice way!) about traditional media and if this is something entrepreneurs should look at. We talk a lot about how the media landscape has changed and how social media can be leveraged to reach journalists (Twitter anyone?). You'll also hear some of my own reflections on why I think traditional media may not be dead and why it could be more valuable than say a Facebook ad still.To find out more about Christy:Website: http://christyalaverty.com/Instagram: https://www.instagram.com/ChristyALaverty/And if you enjoyed this episode, you know what I'd love for you to do. Rate, review and subscribe to the Perfectly Imperfect Social! It truly is appreciated.
Have you been curious about TikTok and if it could work for your business? In this episode, I talk to the expert, Wave Wyld. She's an expert on all things TikTok and has seen tremendous business growth due to this platform. We talk about everything from TikTok strategy to hashtags to coversions. And I may have asked her if TikTok is now the best place to reach your audience!This is the episode that you will want to listen to if you've been wondering about whether or not you should be adding TikTok to your social media mix. And how you can be successful at it! Spoiler alert: You don't have to dance!To learn more about Wave head over to:TikTok: https://www.tiktok.com/@tiktokbiztipsInstagram: https://www.instagram.com/wavewyldFree TikTok Facebook group for entrepreneurs: https://www.facebook.com/groups/2550026448582971/And if you enjoyed this episode, you know what I'd love for you to do. Rate, review and subscribe to the Perfectly Imperfect Social! It truly is appreciated.
Have you ever really thought about protecting your brand online and what that means? In this episode with Cynthia Mason, a brand protection lawyer, you'll find out if I have! Spoiler alert! I haven't and it is something that I should be thinking about. All of us should be thinking about it! Cynthia walks me through why this is important and what the steps are to protect the business you've built. You don't want anyone stealing your awesome names!Cynthia’s devoted her entire legal career to trademarks—starting in the Intellectual Property Division at a big Toronto law firm. She is now protecting brands through her own law firm, Mason Professional Corporation. And has launched Markably to help enterprising business owners register their own brands and save money on legal fees.If you've enjoyed this episode, I'd love to hear what you thought! Leave me a review, rating or subscribe!Learn more about Cynthia!Markably website: https://markably.ca/Markably Instagram: https://www.instagram.com/markably.ca/Mason Professional Corporation: https://masonpc.com/
One of the things that I love the most about having a podcast is that I get to sit down and learn all about other female entrepreneurs' business journeys. Today I talk with Julie LeJeune who is the founder of Wish & Give. We talk about her business and how the pandemic has affected it. And we do some live social media coaching - I love when my guests put me on the spot to solve their current challenges!Julie created Wish & Give to solve a problem. As a dedicated volunteer, she noticed small, local charities don't always have the time or the means to raise funds and awareness. And that's how Wish & Give was born - as a way to help Canadians help local charities help others. So Julie went to work, creating a unique, easy-to-use platform for community members to plan events and raise money for their favourite local charity.Through Wish & Give, Canadians can sell tickets or send out invitations to events while fundraising for one of 86,000 small organizations across the country. Julie included features like small (and affordable) donation amounts of between $2 and $10, allowing hosts to give guests the option to choose a charity and making their platform accessible to every local charity across Canada - no matter how small.I hope you enjoy! I'd love to hear what you think, so let's continue the conversation over on Instagram @KirstenJordanDigital. And if you like the Perfectly Imperfect Social podcast, please leave a rating or review! They are much appreciated.Find Wish & Give online:Webbsite: https://www.wishandgive.ca/Instagram: https://www.instagram.com/wishandgive/
Are you making these mistakes with your social media visuals? Today I talk with Danielle Lewis, a Toronto-based graphic designer who also specializes in social media visuals and is a Canva genius! Listen in as we debate among other things the "infamous grid approach" to picture-perfect social media and if you should still be doing it. You know I love to talk about this and have an opinion!A little bit more about Danielle:Danielle Lewis, the creative force behind Danielle Lewis Designs, is a graduate of the Ontario College of Art and Design’s Graphic Design program, who lives and works in Toronto’s East End. Her talents and 10+ years’ experience as a graphic designer shine through every project she creates. She loves working with business owners across multiple industries to create branding that is meaningful, original, and tailored to her clients’ specific needs.Community and partnership are important pillars in Danielle Lewis Designs' brand. Danielle is passionate about helping others and strives to demonstrate the value of supporting local businesses and her own community through her work.I hope you enjoy! I'd love to hear what you think, so let's continue the conversation over on Instagram @KirstenJordanDigital. And if you like the Perfectly Imperfect Social podcast, please leave a rating or review! They are much appreciated.Find Danielle online:Website: https://daniellelewisdesigns.com/Instagram: https://www.instagram.com/daniellelewisdesigns/
Today I'm popping my solo podcast cherry (last week's episode doesn't count as it was originally made for IGTV!) and sharing 7 personal reflections I've had after being in the entrepreneurial world for a year now. These are all things I've learned or wished I'd known/done before I started doing this! My hope is that sharing some of these reflections will help you too. I've often felt comforted when I know I'm not the only one feeling this way! Here are the 7 reflections:1. Letting go of something doesn't mean you've failed.2. You just got to try.3. The things you avoid doing at the start may be the things you need to do!4. It pays off to invest in yourself!5. You'll need different people at different times to help you.6. There's room for all of us at the table.7. Your path is your path.I hope you enjoy! I'd love to hear what you think, so let's continue the conversation over on Instagram @KirstenJordanDigital. And if you like the Perfectly Imperfect Social podcast, please leave a rating or review! They are much appreciated.Links mentioned in episode:Mamas & Co.www.mamasandco.comLianne Kimwww.liannekim.com
Does this story sound familiar at all? You sit down at your computer, open up your handy dandy social media scheduling tool (Later, Planoly) and then blank. You don't know what to write or say in your captions. Heck you don't even know what you want to write about. This week's episode is all about everyone's favourite topic - social media captions. I know many of you struggle with this and wonder how to approach them and write them. Listen to this episode and hear my top tips on how to create captions that work (and engage your audience!).This episode was originally shared over on my IGTV series! Head over to @KirstenJordanDigital on Instagram for more content planning tips.As always, if you like what you hear I'd love for you to share, leave a review and subscribe! It truly does help others find this podcast!
I loved interviewing today's guest, Nia Lee. It is always such a treat to talk to someone who works in your field and hear their perspective. And story about how they got to where they are today! If you've been trying to figure out how to leverage video more in your social media you are going to want to listen to this episode.Nia Lee is a video strategist with over 10,000+ video views on social media, who assists women entrepreneurs in creating consistent, unique & on-brand content creation for their brand’s social media. She is the CEO and Founder of Socialee Media Agency, a creative social media marketing agency that passionately assists women-owned businesses with unique, consistent and on-brand content creation for their company’s social media. As a Public Relations major with an Honours BAA in Media Studies and a diploma in Media Communications, she began Socialee Media Agency to merge her love and experience working for outstanding brands along with her education of communications and relationship building, especially when it comes to her community within the Socialee Savvy Membership.To learn more about Nia:- Socialee Savvy website: https://www.socialeesavvy.com/- Socialee Savvy Instagram: https://www.instagram.com/socialeemediagency/As always, thank you for listening! If you liked this episode, please rate, subscribe or review! It really does help me out and also helps keep me motivated knowing that someone is listening! :)
Today's Perfectly Imperfect Social guest has openly embraced the idea of being vulnerable on social media in the last year. Jennifer Hoffmeister, a BeautyCounter consultant, is all about embracing the messiness of motherhood while living in grief & trauma. She's also a strong advocate for self acceptance & micro self-care for mamas and is a published author. In this episode you'll hear us talk a lot about allowing our vulnerability to show up on our social media and how it translates into stronger relationships with your community.As always if you loved this episode of the Perfectly Imperfect Social I'd love for you to subscribe, rate or share with a friend!Links:Jennifer on Instagram: https://www.instagram.com/boymomonthemove
Are you a product-based entrepreneur? If you are, this episode is for you as I know that building a strong digital and social media strategy for a product-based business can be a bit different! To learn more what it takes, I interviewed a fellow female entrepreneur, Nicole de Larzac, who is a product development and marketing coach who helps aspiring "productpreneurs" create products that sell so they can live a life of freedom and success beyond the 9 to 5.We cover all aspects of how to build a product business and what are some of the ways to successfully market them. Nicole also shares a bit about her own entrepreneurial journey and how she got to where she is today.To learn more:Nicole's website: https://nicoledelarzac.com/Instagram: https://www.instagram.com/nicoledelarzac/The productpreneur podcast: apple.co/3krRkAhAs always if you loved this episode of the Perfectly Imperfect Social I'd love for you to subscribe, rate or share with a friend!
I love all of the podcast interviews that I do, but this one was a special one for me. I recently had the opportunity to sit down with Jenn Green of This Baby Mama Body. We get into some pretty deep conversation and discussion around women's bodies and the social media trends we are seeing around this area. I personally learned a lot by speaking with Jenn and love how outspoken she is about these trends and why we need to do better.In this episode, you'll also hear about Jenn's own story and views on the fitness industry within social media. She also shared her top tips for female entrepreneurs who may be struggling with putting themselves out there on social media.As always, thank you for listening. If you are interested in learning more about what it would be like to work with me, I'd love for you to get on the waitlist for my Perfectly Imperfect Social online course. This course is all about helping female entrepreneurs like you get accountable and create the social media content that is right for you and your business.Link in this episode:This Baby Mama Body Instagram - @thisbabymamabodyThis Baby Mama Body website - http://www.babymamafitness.com/Perfectly Imperfect Social course waitlist - link tbd
This episode is a first for me and one that I'm pretty excited about (I was also a little bit nervous about it too!). In today's episode I do some live social media coaching with Chris Swail, a health and life coach. I answer her questions about social media and help her tackle some of the challenges she's having.In this episode, I answer Chris' questions about social media, including:- What platforms should you be on as a business?- How to increase engagement overall?- How to get over feeling awkward when you are commenting!I know that many of you are struggling with the same things as Chris, so I hope that you find some tips in this episode!And if you are interested in learning more about what it would be like to work with me, I'd love for you to get on the waitlist for my Perfectly Imperfect Social online course. This course is all about helping female entrepreneurs like you get accountable and create the social media content that is right for you and your business.Links in this episode:A Little Bit Better Instagram - @thisisalittlebitbetterA Little Bit Better website - https://www.alittlebitbetter.ca/A Little Bit Better podcast - https://podcasts.apple.com/ca/podcast/a-little-bit-better/id1524520825Perfectly Imperfect Social course - [TBD]
One of my big theories is that how we feel about ourselves and our body plays a role in how we show up on social media. Women tend to be highly critical of themselves and their appearance - myself included. For a number of years I would avoid being in photos and would never in a million years want to be on video! But I've been working on this and I want to help you do the same!In this episode, I talk to Chernell Bartholomew who is certified health coach, registered massage therapist and trainer who wants you to have vibrant energy. She has the most vibrant energy and in this conversation we cover:1. Why many women struggle with having a positive body image.2. The relationship between body image and social media.3. How it may be preventing female entrepreneurs from showing up as themselves in their social media.Finally, Chernell shares three tips that will help you get out there more and stop being so hard on yourself! We are all beautiful.Find out more about Chernell:Instagram: @MrschernellBook a complimentary consult with Chernell: https://calendly.com/vitalitymvmt/total-body-breakthrough-sessionIf you enjoyed this episode I'd love for you to share it with a friend or subscribe! I'd also love to continue our conversation over on Instagram. I'm @kirstenjordandigital.
Do you think there is a connection between happy social media content and selling? What would happen if you let the joy and happiness you feel about your business show up more on your social media?In this episode I talk with Janet Castillo, a Toronto dance coach, who definitely has one of the happiest social media presences that I know. Every time I see a piece of content from her it makes me smile and I always look forward to seeing what she posts next! Janet's mission is to help you feel inspired and empowered so you can go out there and fearlessly live your dreams.In this episode we talk a lot about the connection between having a happy social media presence and selling. Janet also shares how she came up with her social media approach and how she’s made it work for her business. We wrap things up with some great tips on how you can also create a happy social media presence for your business!To find out more about Janet:Instagram: @WorkItJanetWebsite: www.workitlifestyle.comIf you liked this episode, I’d love for you to share with a fellow female entrepreneur or subscribe to make sure that you don’t miss out!
I’d like to introduce you today to Francesca Brunsden (Frannie). Frannie is a Toronto-based entrepreneur and influencer. For a number of years, she has been sharing her story on social media. Those of you that already follow her will know that her style is always genuine, real, funny and down-to-earth. She also is an amazing storyteller and has her own podcast, Into the World, where she interviews women about their motherhood and birth stories. As she’s been in the social media space for a number of years, Frannie has some great insights and tips on how to navigate this ever-changing world while always being true to yourself. In this episode, you’ll hear us talk a lot about the trends we’ve seen and the ones we dislike (follow loops and engagement pods!). You’ll also learn what Frannie has learned along the way in terms of creating compelling social media content.One of the unique elements of this episode is that you’ll get a chance to hear from someone who is an entrepreneur but is also an influencer in the mom-world. Find out more about Frannie:Instagram: @FrannieandCoWebsite: https://www.frannieandco.com/Into the World Podcast: https://www.frannieandco.com/podcastAs always thank you for listening! If you’ve liked this episode, I’d love for you to share, subscribe or leave a review. And continue our conversation over on Instagram @KirstenJordanDigital.
How to start a social media presence for your businessIn this episode you’ll meet the woman who is proof that inspiring social media content sells. I’m proof of that! It was her business’ Instagram account that first got me hooked and made me want to become a customer! Her social media content and stories won me over before I even set foot into her business.Natalie Borch is one of the founders of The Pink Studio, a dance and fitness studio in Toronto that is designed to empower and support people. No matter who you are, you are welcome there.By listening to this episode, you’ll learn the steps that Natalie took when building a social media presence for The Pink Studio. Some of the things we cover include how to grow your following initially, how to create good quality content and how to find the right balance for promotion.So, if you are a business that is just getting started on social media this episode is for you. You’ll learn some amazing tips and techniques that will bring you results! To learn more about Natalie and The Pink Studio:Instagram: @thepinkstudiotorontoWebsite: www.thepinkstudio.caIf you liked this episode I’d love for you to share with a friend, subscribe or leave a review! To continue the conversation head over to my Instagram @kirstenjordandigital.
Today I talk to Jen Allison, a Toronto-based photographer, about all things related to photography and social media. We talk about a lot about branding photography for entrepreneurs and how to make sure that you end up with the photos you need. Branding photos are an investment, so you want to make sure that you end up with ones that you can use in many ways! You want to have ones that have a good lifespan!Jen also shares a number of photography tips on how to create your own images for social media as we all know that it isn't possible to get branding photos done all the time!If you enjoyed this episode, I'd love for you to subscribe so you get notified each time a new episode comes out!And let's continue the conversation over on Instagram at https://www.instagram.com/kirstenjordandigital/.Links mentioned in episode:Jen Allison website: https://www.jenallison.ca/Create compelling content with photos: https://www.jenallison.ca/blog/creating-compelling-content-with-photographs5 ways to crush your branding photo session: https://www.jenallison.ca/blog/5-ways-to-crush-your-branding-photo-session
Welcome to the first episode of The Perfectly Imperfect Social podcast!In this episode I talk to Liat Horovitz, a successful life coach for busy mamas and someone who gets the importance of being authentic on social media. In 2016, Liat started a YouTube channel and social media community with one of her best friends called "MOMJO".In this interview, Liat shares many of the learnings she's had over the years about social media. One of the biggest is making sure that you pick the right social media platforms for your business as you can't be everywhere. Liat also talks about the need to learn the platforms you are on as this plays a huge role in the success of your social media!If you enjoyed this episode, I'd love for you to subscribe so you get notified each time a new episode comes out!And let's continue the conversation over on Instagram at https://www.instagram.com/kirstenjordandigital/.Links mentioned in episode:Liat's website: https://www.liathorovitz.com/Find Liat on Instagram: https://www.instagram.com/liathorovitz/MOMJO: https://www.momjo.ca/