Flagstaff Green Business of the Year Award: Celebrating Sustainability in the Local Business CommunityReflecting the Flagstaff business community’s commitment to environmental stewardship, the Chamber introduced the Flagstaff Green Business Award in 2022. This award recognizes the sustainable efforts of local businesses and non-profits, highlighting their commitment to creating a positive impact on the environment. As the award evolves, it continues to honor those leading the charge in sustainability, fostering a culture of responsibility and eco-consciousness within our community.

2024 Award Winner: Grand Canyon Railway & Hotel

The 2024 Flagstaff Green Business Award was presented to Grand Canyon Railway & Hotel, a pioneer in sustainability. The company has seamlessly embedded sustainable practices into every aspect of its business model, ensuring that their environmental impact is minimized. From retrofitting operations for energy efficiency to the implementation of cutting-edge technologies like the Regenerative Electric Locomotive system, which recharges batteries from the dynamic braking systems already used on their locomotives, Grand Canyon Railway & Hotel exemplifies innovation in sustainability.

Past Winners: Recognizing Local Leaders in Sustainability

The inaugural 2022 award went to Mother Road Brewing Company, celebrated for its forward-thinking approach to sustainability. Notable for its carbon recapture brewing process and its commitment to the Arizona Game and Fish Conserve and Protect program, Mother Road Brewing Company also stands out as a member of Arizona Forward, an organization dedicated to driving sustainable change in the state.

As awareness of the Flagstaff Green Business Award grew, the Chamber expanded the recognition into two categories: large and small businesses, allowing a wider range of local businesses to be celebrated for their sustainable efforts.

In 2023, Arizona Snowbowl received the award in the large business category. Known for its leadership in using sustainable ingredients, composting food waste, and donating excess food to local businesses, Arizona Snowbowl also made history as the first business to complete and earn the Chamber Green Business Certification in 2022. Their use of biodegradable products for to-go food and drinks is just one of the many ways they are setting the standard for environmental responsibility.

The 2023 small business award was presented to Quality Connections (QC), recognized for its long-standing commitment to reducing e-waste in the community. QC’s efforts include the collection and recycling of toner cartridges, computer towers, flat-screen monitors, and other everyday electronic items that are typically difficult to recycle. Through their partnerships with local businesses and organizations, QC has helped extend the lifespan of electronic products, keeping valuable materials out of landfills. Items that cannot be recycled locally are sent to the WesTech e-waste recycling center in Phoenix, ensuring responsible disposal.

Looking to the Future: Nominations Now Open

The 2024 edition of the Flagstaff Green Business Award saw an increase in nominees, with submissions from prominent businesses such as Nackard Pepsi, Forest Highlands, and Grand Canyon Railway & Hotel. As we look ahead, we encourage businesses and non-profits in our community to continue to innovate and share their sustainability efforts.

Nominations for the Flagstaff Green Business Award are now open for 2025. If your business or organization is leading the way in sustainability, we invite you to submit your nomination for this important and prestigious award. Help us recognize and celebrate those businesses that are making a lasting impact on our environment and community.

To submit your nomination, click the link below: https://www.flagstaffchamber.com/green-business-award/

The Flagstaff Green Business of the Year is sponsored by Desert Financial Credit Union

The post Flagstaff Green Business Award: Celebrating Sustainability in the Local Business Community appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Marley Discovery Center Opens at Lowell Observatory: A Boost for Flagstaff’s EconomyFlagstaff celebrated a monumental addition to its cultural and scientific landscape with the grand opening of the Marley Discovery Center at Lowell Observatory. This state-of-the-art facility promises not only to enhance the city’s reputation as a hub for astronomical discovery but also to deliver significant financial benefits to the local economy.

The grand opening event, held under a clear Arizona sky, brought together community leaders, science enthusiasts, and visitors from across the region. Among the speakers was Julie Pastrick, President and CEO of the Greater Flagstaff Chamber of Commerce, who emphasized the center's role in stimulating economic growth.

Named in honor of the Marley Foundation, whose generous support helped bring the vision to life, the center boasts immersive exhibits, interactive displays, and engaging programming designed to inspire visitors of all ages. Its focal point, the Universe Theater, is expected to become a must-see attraction, drawing thousands of tourists annually.

The Marley Discovery Center aligns with Flagstaff’s identity as the world’s first International Dark Sky City. It complements existing attractions, like the historic Clark Telescope and the Giovale Open Deck Observatory, further solidifying Lowell Observatory as a top-tier destination. The observatory already attracts over 100,000 visitors each year, and the addition of the Marley Discovery Center is projected to increase attendance by at least 20%.

This surge in tourism will ripple through Flagstaff’s economy, benefiting hotels, restaurants, retail stores, and service providers. According to the Greater Flagstaff Chamber of Commerce, the expansion could inject millions of dollars into the local economy annually and create new jobs in the hospitality and tourism sectors.

Lowell Observatory Executive Director Dr. Jeff Hall shared the broader vision behind the project: “The Marley Discovery Center is more than a building. It’s a beacon of curiosity and exploration. By investing in education and public engagement, we’re also investing in Flagstaff’s economic vitality.”

As the doors to the Marley Discovery Center officially open, the excitement is palpable. This landmark facility not only celebrates Flagstaff’s rich scientific heritage but also ensures a bright and prosperous future for the city.

The post Marley Discovery Center Opens at Lowell Observatory: A Boost for Flagstaff’s Economy appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Greater Flagstaff Chamber of Commerce Celebrates Native American Heritage Month: Honoring Our Indigenous CommunitiesThe Greater Flagstaff Chamber of Commerce proudly joins the community in celebrating Native American Heritage Month this November. This month holds special significance for northern Arizona, where we have the privilege of living and working alongside vibrant Native American communities, including the Navajo, Hopi, Zuni, Havasupai, and Hualapai Nations. Their history, culture, and ongoing contributions form the heart of our region, enriching every aspect of life in northern Arizona.

Northern Arizona’s deep-rooted connections with Indigenous cultures create a unique opportunity to honor the impact of these communities. From the artistry and language to the customs preserved by tribal nations, Native American Heritage Month allows us to recognize and celebrate the many ways these traditions shape our shared identity. Throughout November, we are proud to support and encourage participation in local events that highlight Native American culture, including educational workshops, art exhibits, and cultural performances. These gatherings allow us to come together in appreciation of Native art, music, dance, and storytelling while deepening our understanding of key issues like environmental stewardship, language preservation, and economic development.

By commemorating Native American Heritage Month, the Greater Flagstaff Chamber of Commerce reaffirms its commitment to fostering respect, awareness, and collaboration within our community. This is also a time to inspire our younger generations to learn about and take pride in the heritage that defines northern Arizona. Through ongoing partnerships with local tribal leaders, organizations, and educators, we aim to promote inclusivity and honor the rich cultural legacy that our Indigenous communities contribute to Flagstaff and beyond.

We invite everyone in the community to join us in celebrating Native American Heritage Month and encourage you to participate in the events and programs that honor our Native American neighbors and partners. Together, we can continue to build a community that respects, values, and learns from the unique heritage of our Indigenous friends and neighbors.

The post Greater Flagstaff Chamber of Commerce Celebrates Native American Heritage Month: Honoring Our Indigenous Communities appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Transforming Employee Feedback into Actionable Insights: A Leader’s GuideTo manage employee experience effectively, leaders must turn data into action. Gathering feedback is easy; interpreting it to meet employee needs is the challenge. Leaders should focus on synthesizing insights from feedback tools into a clear, strategic response.

The Big Picture:
Managing employee experience is crucial, but the challenge lies in turning feedback data into actionable insights. Leaders must synthesize data from various feedback tools into a strategic, employee-centered response.

Why It Matters:
Collecting feedback is easy; using it effectively is not. Without a thoughtful approach, data risks becoming noise, leaving leaders struggling to make changes that genuinely improve employee engagement and retention.

Key Takeaways:
1. Data Collection Alone Isn’t Enough: Tools like pulse surveys and sentiment analysis provide data snapshots, but actionable insight requires a holistic view. Leaders need to understand patterns, not just isolated issues.

Synthesis is Essential: Look for recurring themes across feedback channels. For example, if surveys highlight work-life balance concerns and meetings reveal workload issues, address both through flexible hours or resource adjustments.
Build a Framework for Action:
Prioritize Key Themes: Focus on feedback that aligns with organizational goals (e.g., career growth or flexibility).
Assign Ownership: Designate leaders or departments to implement solutions.
Set Measurable Goals: Use metrics like retention and engagement scores to gauge success.
Communicate Progress: Show employees their feedback is valued with transparent updates.
Reduce Data Overwhelm: Prioritize key metrics tied directly to company and employee goals. Advanced analytics can also offer predictive insights, helping leaders act proactively on potential issues.

680 words ~ 3 minute read

For today’s businesses, managing employee experience is both a priority and a challenge. Leaders who invest heavily in gathering employee feedback—through pulse surveys, town halls, and internal data analysis—often struggle to turn these insights into meaningful actions. While data collection has been streamlined by technology, the real challenge lies in interpreting and implementing this feedback in a way that aligns with organizational goals and enhances the employee experience.

Why Data Collection Isn’t EnoughBusinesses today are equipped with a myriad of tools to gather employee feedback. From pulse surveys to sentiment analysis within internal communications, technology has simplified the collection process. However, the true value of these data-gathering efforts is only realized when leaders can translate insights into tangible outcomes. Many executives feel overwhelmed by the sheer volume of information, struggling to connect employee feedback with actionable strategy.

Data can provide a snapshot of employee sentiment but without a nuanced approach, leaders risk making changes that miss the mark or fail to address underlying issues. For example, data may show that employee engagement is low, but it won’t reveal the specific cultural or leadership dynamics causing it.

The Power of SynthesisTo truly improve the employee experience, leaders need to view data holistically. Rather than acting on individual data points, organizations should strive to understand broader trends and patterns that can inform strategic decision-making. Synthesis involves identifying recurring themes across different feedback channels and assessing their potential impact on organizational goals.

Consider a tech company that collects employee sentiment through multiple channels. While pulse surveys may highlight a need for work-life balance, data from team meetings might reveal specific workload issues. By synthesizing these insights, leaders can create more targeted responses, such as implementing flexible work hours or resource redistribution, rather than broadly attempting to “improve balance.”

Building a Framework for ActionAfter synthesizing data, the next step is to build a framework that can transform insights into measurable actions. A strategic framework should connect feedback themes to key organizational metrics, such as productivity, retention, and satisfaction. For example, if feedback indicates a need for career development, the framework might include new training programs, mentorship opportunities, or career pathway mapping aligned with business objectives.

Key Steps to Create an Actionable Framework:1. Prioritize Key Themes: Identify the top recurring feedback themes that align with company goals. This could be anything from career growth opportunities to workplace flexibility.

Assign Ownership: Ensure that specific departments or leaders are responsible for implementing action items related to each feedback theme.
Set Measurable Goals: Define what success looks like. Use metrics that reflect both employee satisfaction and company outcomes—such as improved retention rates, higher productivity, or increased engagement scores.
Communicate Transparently: Update employees on progress, showing that their feedback has been acknowledged and acted upon. This transparency reinforces trust and encourages further participation in feedback initiatives.

Moving Beyond Data OverwhelmTo reduce the overwhelm that comes with data, leaders can use a “less is more” approach. This involves focusing on a limited number of metrics that are directly tied to the company’s goals and employee experience. By prioritizing relevant data, leaders can simplify decision-making, avoid unnecessary distractions, and focus on strategic priorities.

Using advanced analytics can also help turn raw data into refined insights. Predictive analytics, for example, can provide insights into future employee engagement trends, allowing leaders to proactively address potential issues before they escalate.

Turning Insight into Employee-Centric CultureFor leaders who can manage and make sense of employee data, the potential payoff is significant. An intentional, data-driven approach to employee experience fosters a culture that prioritizes empathy and responsiveness. Employees are more likely to feel valued when they see that their feedback is not only gathered but acted upon in ways that directly improve their work life.

To manage employee experience effectively, leaders must become adept at interpreting feedback, synthesizing insights, and crafting responses that reflect both employee needs and organizational priorities. Embracing these practices enables leaders to bridge the gap between data collection and meaningful action, ultimately enhancing the workplace culture and strengthening organizational performance.

For more strategies on managing employee experience, check out Harvard Business Review.

---

The Greater Flagstaff Chamber of Commerce is a private non-profit organization that aims to support the growth and development of local businesses and our regional economy. We strive to create content that not only educates but also fosters a sense of connection and collaboration among our readers. Join us as we explore topics such as economic development, networking opportunities, upcoming events, and success stories from our vibrant community. Our resources provide insights, advice, and news that are relevant to business owners, entrepreneurs, and community members alike. The Chamber has been granted license to publish this content provided by Chamber Today, a service of ChamberThink Strategies LLC.

The post Transforming Employee Feedback into Actionable Insights: A Leader’s Guide appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Everything You Need to Know About Prop 138: The Tipped Workers Protection ActA group called One Fair Wage (OFW), an outside special interest group from New York and California, is pushing an initiative known as the One Fair Wage Act that would raise the minimum wage by $2 above the current Consumer Price Index (CPI) formula and eliminate the tip credit.

The Arizona Restaurant Association was successful in keeping this idea off the statewide ballot this November.

OFW, however, has committed to trying again next election cycle and offered they will target city ballots in 2025. This is why the restaurant industry and employees joined together to submit Prop. 138 to the ballot. Prop. 138, the Tipped Workers Protection Act, will preserve the tip credit while guaranteeing a higher base wage to tipped workers.

Here are a few quick facts on Prop 138:

What does Prop. 138 do? It protects the current system.

Changes the current stagnant $3 tip credit to 25% of the minimum wage.
Increases the guaranteed pay for tipped workers from minimum wage to $2 above the minimum
wage.
Gives the tip credit and the tipping system constitutional protections and ensures that cities
cannot eliminate them.

What is the Tip Credit? The Tip Credit is the backbone of our service industry payment system.

A tip credit is an amount of tips received by an employee that is credited to meeting the employer's minimum wage obligation.
In AZ, the tip credit is $3 per hour, meaning that employers may pay tipped employees $11.35 per hour instead of the current minimum wage of $14.35 per hour if tips make up the difference.

How Would Tip Credit Elimination Impact Restaurants? Restaurants would see a 44% increase in labor costs!

Under OFW's proposals, AZ restaurants would see labor costs for tipped workers increase by 44% almost overnight.
For smaller restaurants with 500 hours of tipped workers per week, that means $130,000 per year.For larger full-service restaurants with 1,800 hours of tipped workers per week, that means $468,000 per year.

What happened in places that eliminated the tip credit? No tip credit equals layoffs, closures, and reduced pay.

Only 7 jurisdictions in the U.S. have eliminated the tip credit. In those places we have seen near universal adoptions of service fees.
Restaurants in those jurisdictions have been forced to switch to counter-service, layoff employees, decrease hours, institute massive menu price increases and even close their doors.
For employees lucky enough to keep their jobs, they see their tip percentage go down and customers adjust for service fees and prices.

The Greater Flagstaff Chamber Board of Directors has voted to support Prop 138, and ask you to do the same. Under Flagstaff’s local wage mandate, the employee tip credit is set to expire after 2025. A Yes on 138 will permanently establish the tip credit in Flagstaff and protect our service industry workers! Vote YES On Proposition 138

The post Everything You Need to Know About Prop 138: The Tipped Workers Protection Act appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Governor Katie Hobbs Announces Major Update in Deployment of Federal Broadband DollarsPHOENIX, AZ (August 5, 2024) — Today, Governor Katie Hobbs announced the approval of Volume II of Arizona’s application for the Broadband Equity, Access, and Deployment (BEAD) program. This officially unlocks the $993 million dollars in funding, which will be utilized to connect every Arizonan to reliable internet services. The approval of the application comes after over a year of stakeholder engagement, public input, and statewide strategizing to ensure the funds are used equitably and efficiently.

“Broadband is the thread that connects all of us, and with this funding we are going to make sure our networks are accessible, reliable, and affordable for every Arizonan,” said Governor Katie Hobbs. “Today’s announcement represents a critical next step that will lead to new jobs, stronger communities, and better quality of life. We are going to continue working day in and
day out to ensure these funds help create a thriving Arizona for everyone.”

“Today’s announcement represents a historic milestone that’s been years in the making and follows countless hours of engaging with our local community partners,” said Sandra Watson, President and CEO of the Arizona Commerce Authority. “Access to reliable, high-speed internet is closely connected with economic opportunity, especially in our rural communities. We’re grateful to Governor Hobbs for her leadership and all of our federal, state, and local partners for their continued collaboration.”

For more information about the process, and to view both Volume I and Volume II Proposals, please visit https://www.azcommerce.com/broadband/

The post GOVERNOR KATIE HOBBS ANNOUNCES MAJOR UPDATE IN DEPLOYMENT OF FEDERAL BROADBAND DOLLARS appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Supercharge Your Small Business Growth with Smart AcquisitionsIn the quest for growth, small business owners and entrepreneurs often focus on organic strategies like marketing, sales, and product development. But there's another powerful strategy that can catapult your business to the next level—acquisitions. This article will walk you through the ins and outs of business acquisitions as a small business growth strategy. You'll learn how to identify potential targets, assess their value, finance your acquisition, and successfully integrate the new business into your existing operations.

Why Consider Acquisitions?Acquiring another business may seem daunting, but it offers compelling benefits. It provides immediate access to new markets and customers, allowing you to inherit an entire customer base overnight. Additionally, acquisitions can diversify your product or service offerings, enhancing resilience against market fluctuations. They can also eliminate competitors, increasing your market share. To identify potential targets, look for businesses that complement your operations, like a coffee shop for a bakery. Use industry reports and networking to find opportunities that add value to your business.

Evaluating the Value of a TargetIdentifying a potential acquisition target requires evaluating its value beyond financial statements. A comprehensive due diligence process examining assets, liabilities, customer base, and market position is crucial. Consider a professional valuation for an accurate business worth. Financing challenges include options like bank loans, seller financing, and private investors, with SBA loans as a possibility for small businesses. Choosing the right financing option is essential for alignment with financial and growth goals.

Navigating the Legal LandscapeThe legal aspects of business acquisition can be complex. Key considerations include negotiating the purchase agreement and transferring licenses and permits. Hiring an attorney with experience in business acquisitions can help you address these legalities effectively, ultimately preventing future disputes and ensuring a smooth transition.

Creating a Transition PlanA detailed transition plan is essential for integrating the acquired business into your operations. Focus on key areas such as staffing, technology integration, and customer communication. The aim is to create a seamless experience for employees and customers, which is vital for maintaining morale and loyalty.

Retaining Key EmployeesHuman capital is one of the most valuable assets in an acquisition. To ensure stability, focus on retaining key employees from the acquired business. Offering competitive compensation and engaging in open communication will encourage these valuable team members to stay, bringing their experience and knowledge to the new organization.

Communicating with CustomersTransparent communication with customers during the acquisition process is crucial. Inform your existing customers about the acquisition and its implications for them. Additionally, reach out to customers of the acquired business to reassure them of continuity and highlight any expected improvements. Maintaining trust and loyalty during transitions is essential.

Leveraging New Market OpportunitiesAcquiring another business provides access to new markets that can significantly boost revenue. Utilize this opportunity to cross-sell products or services to the new customer base. Conducting thorough market research can help you understand the needs of these new customers, allowing you to tailor your offerings effectively.

Enhancing Operational EfficiencyAcquisitions can lead to increased operational efficiency. By integrating resources, you can achieve economies of scale that lower costs and enhance profitability. Evaluate areas such as supply chain management, marketing, and administrative functions for potential integration to streamline processes and realize cost savings.

Managing Cultural DifferencesIntegrating an acquired business necessitates managing cultural differences. The culture of an organization significantly influences employee satisfaction and productivity. Take time to understand the culture of both businesses and work towards harmonizing them. Activities such as team-building and encouraging open dialogue can facilitate a unified corporate culture.

Monitoring and Measuring SuccessTo assess the success of the acquisition, establish clear objectives and track your progress through key performance indicators (KPIs) such as revenue growth and customer retention. Regularly reviewing these metrics ensures that the acquisition meets its expected benefits, allowing you to make adjustments as necessary.

The TakeawayAcquisitions can serve as a powerful growth strategy for small businesses. By carefully identifying potential targets, evaluating their value, securing appropriate financing, and effectively integrating the new business, you can enhance growth and competitiveness. Whether your aim is to expand market reach, diversify offerings, or eliminate competition, acquisitions present the opportunity needed for greater success.

The post Supercharge Your Small Business Growth with Smart Acquisitions appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Innovative Hiring Strategies for Small BusinessesSecuring the right talent is crucial for growth, especially for small businesses facing unique recruitment challenges. The hiring landscape is constantly changing, requiring small business owners to be flexible and adopt innovative recruitment strategies to stay competitive.

Leveraging social media and advanced technologies in recruitment can significantly enhance a small business's ability to attract top talent and gain a competitive edge. Posting job opportunities on social media is just the start; you want to use social media to build your employer brand. Advanced technologies like AI-driven applicant tracking systems can make the recruitment process more efficient, especially when they build in innovations that allow you to identify ideal candidates easily. Creating an employer brand, not just a company brand, is also essential to attracting your ideal hires. Read on to learn more about these strategies and to discover expert-recommended tools for recruitment and hiring.

Using Social Media for RecruitmentSocial media platforms have transformed into vital recruitment tools, with over 71% of recruiters using these platforms for hiring. LinkedIn, Facebook, and Twitter not only enable businesses to tap into a wider talent pool but also facilitate engagement with potential candidates in a more relaxed environment, enhancing the recruitment process.

Benefits: Wider Reach: Social media platforms have millions of active users, providing access to a vast pool of potential candidates. Also, when you talk about new opportunities on social media platforms, you make it easy for happy team members to tell others about it. * Targeted Advertising: Businesses can use targeted ads to reach specific demographics based on the ideal candidate's profile. Companies like Boostpoint help businesses receive a greater ROI and enable them to reach candidates with sophisticated targeting and AI innovations. * Employer Branding*: Establishing a strong presence on social media helps build a reputable employer brand, attracting quality candidates, even customers who already love your business. In the last section, we’ll outline how to create an employer brand that helps you achieve your goals.

Leveraging Recruitment TechnologyTechnology has revolutionized the recruitment process, making it more efficient and effective. Utilizing advanced recruitment tools can streamline hiring and enhance the candidate experience.

Key Technologies: Applicant Tracking Systems (ATS): These systems help manage the entire recruitment process, from posting job ads to tracking applications and scheduling interviews. In 2024, Freshteam by Freshworks ranked best out of eleven ATS providers as ranked by Forbes, and the US Chamber of Commerce spotlight four other ATS companies ideal for small business in a recent article. * AI and Machine Learning: These technologies, often built into your ATS, can analyze resumes, shortlist candidates, and even conduct initial interviews, saving time and resources. * Video Interviewing: Video interviews allow businesses to screen candidates remotely, reducing the time and cost associated with in-person interviews. People Managing People* article, list Vidrecruiter and Hireflex as top video software for interviews in 2024. View their complete list and how to choose a software that’s right for you here.

Creating an Attractive Employer BrandAn attractive employer brand can significantly impact a small business's ability to attract and retain top talent. A strong employer brand communicates the company's values, culture, and mission, making it an appealing place to work.

Strategies to Enhance Employer Brand: Employee Testimonials & Spotlights: Sharing employee experiences and testimonials on the company website and social media can showcase the positive aspects of working for the business. Spotlighting team members' passions and contributions can also help attract like-minded candidates. Stories, inc., a digital marketing agency focused on telling employee stories, compiled a list of great employee stories to help businesses tell their own. Go here for inspiration. * Engaging Content: Regularly posting engaging content, such as behind-the-scenes videos, team-building activities, and success stories, helps create a positive image. Use your mission to help guide content so that candidates and customers learn what you value. Additionally, think about showcasing how your business backs communities vital to you, including veterans, educational institutions, families, and local businesses. * Career Development Opportunities*: Highlighting opportunities for career growth and professional development can attract ambitious candidates looking for long-term prospects. Tell stories about employees moving up and how their work supports the company vision.

The TakeawayBy focusing on these innovative hiring strategies, small business owners can stay ahead of the curve, optimize their operations, and drive growth in their respective industries. Embracing these trends will not only help in finding the best talent but also ensure that the business remains competitive in the ever-evolving market landscape.

---

The post Innovative Hiring Strategies for Small Businesses appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Update on the City’s New Water and Wastewater Fee HikesThe City of Flagstaff Mayor & Council will formalize the city’s water, wastewater, and reclaimed water utility rate hikes with two public hearings on Tuesday, June 17, and Tuesday, July 2, 2024. City staff and the city’s rate consultant had proposed a 15% per year rate hike on water, sewer, and reclaimed water over five years, followed by 5% guaranteed rate hikes in perpetuity. The Chamber of Commerce Business Advocacy Division weighed in opposed to this new rate model, arguing the rate hikes were too steep and the impacts to local businesses and residents would be extremely painful.

After months of meetings, city staff and the consultant proposed a new rate model with reduced fee hikes of roughly 10% per year for five years. The first rate hike will occur on September 1, 2024, with subsequent rate hikes taking effect on January 1, 2026, and beyond for five years. The City Water Services division and consultant have presented more than $300 million in water and wastewater capital improvement, maintenance, and operational needs as justification for the fee hikes. Reliable water delivery and wastewater systems are important for the economic growth of Flagstaff. While the reduced rate hikes will undoubtedly still be painful, the Chamber was happy to avoid the initially proposed 15% per year hikes for water and sewer utilities.

The post Update on the City’s New Water and Wastewater Fee Hikes appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Flagstaff Airport to Offer Nonstop Service to LAX Beginning This FallAmerican Airlines will add nonstop seasonal service between Flagstaff Pulliam Airport (FLG) and Los Angeles International Airport (LAX) this fall. Starting on October 12, the service will operate on Saturdays using a CRJ700 aircraft.

“The addition of the LAX route offers more choices for travelers in northern Arizona,” said Airport Director Brian Gall. “This new route provides hundreds of one-stop destinations, making travel even more convenient for the Flagstaff region.”

Flagstaff Pulliam Airport is actively working to attract a second air carrier and expand air service. Increased traveler use of FLG makes it easier for airlines to add more flights to various destinations. The best way to secure new services is by filling the seats currently available.

“With the addition of the Economy Parking lot, which has doubled our parking capacity, we are prepared to welcome more air service,” said Heidi Hansen, Economic Vitality Director. “With over 5.5 million visitors per year, we are excited to meet the demand and continue to grow the airport.”

The seasonal service to LAX is scheduled to run through March 2025. Flights are now available for booking on aa.com.

American Airlines also provides daily nonstop flights to Phoenix Sky Harbor International Airport (PHX) and Dallas/Fort Worth International Airport (DFW).

The post Flagstaff Pulliam Airport to Offer Nonstop Service To LAX Beginning This Fall appeared first on Greater Flagstaff Chamber of Commerce.

View Details

The Story Behind the City of Flagstaff’s Massive 2024 Water & Sewer Fee HikesIf you have not yet heard, every water and sewer bill in Flagstaff is set to double in five years. That’s right. Get ready to pay twice as much as you do today for turning on your faucet and flushing your toilet. Flagstaff Mayor & Council have given their official head-nod that they will raise the city’s water and sewer fees at June 2024 Council meetings just before the scheduled summer Council break. Both water and sewer line items on your City water bill under the new fee structure will increase 15% per year for 5 years beginning September 1, 2024, and then 5% in perpetuity.

The Chamber of Commerce has met with city Water Services Division staff repeatedly throughout the last 18 months, and met with the Mayor, Councilmembers & City Manager and conversed with the City Treasurer about the city’s water and sewer financing plan included in the city’s rate hikes or “rate restructuring” as city staff call the package. We have continuously stressed concern about the massive fee increases for several reasons.

Consistent and persistently high month-over-month inflation continues to put added stress on local residents and businesses.
Core inflation numbers have continued to outpace inflation (essentials including groceries, rent and insurance).
The Mayor & Council just passed the largest stormwater fee increase (also on your water bill) in the utility’s history effective April 1, 2023, and those rates continue to hike in coming years.

Our new city water and services director, Shannon Jones, was hired from Santa Fe, NM in early 2023. A comparable city to Flagstaff, Santa Fe generates $38M annually in water revenue from rate payers while Flagstaff rate payers only generate half that amount annually - $19M.

Mr. Jones contends the city of Flagstaff has an aging water and sewer system and many needed projects have been put off in recent years by past Councils and staff for lack of adequate funding. Those project needs total nearly $200M in new capital needs for water and over $130M in new sewer capital needs in the next ten years.

In addition to the rate hikes, the rate restructure plan about to be adopted by Mayor and Council proposed capacity fee hikes, or higher fees on new water hook-ups. Under consideration are rates that take new residential water meters for new housing from $5,728 to $21,603 and new commercial water meters from $30,530 to over $115,000. The newly inflated costs for new residential and

commercial meters in the city will be passed on to consumers in higher housing and higher product service costs at point of sale. Sewer capacity fees are also set to increase.

To learn more about how your water and sewer bill will be impacted, please visit a new city rate calculator provided by the City of Flagstaff at this link here – City Water Rate Calculator. You can also email Mayor and Council at council@flagstaffaz.gov.

The post The Story Behind the City of Flagstaff’s Massive 2024 Water & Sewer Fee Hikes appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Understanding the Complex Role of HR in Today's WorkplaceIn today's workplace, human resource officers play a crucial but complex role. They are the guardians of corporate values, the go-betweens for employees and employers, and the bringers of both discipline and development. Bearing this responsibility is challenging and often misunderstood, given the many boundaries HR must navigate.

The HR Paradox: Balancing Unity and DivisionMany people think HR is just there to enforce management's rules without question. But the reality is more complex. A successful company depends on HR's skill in balancing what the bosses want with taking care of employees' needs. In an interview with Inc., Marc Lore reminds employers that sometimes HR represents their interests, even when it advocates for employee’s sentiments: “The CEO would like to direct [employees] to come in, but what happens if they all quit--or worse, quit and stay.” In other words, if employers get what they want but in turn get disengaged and unproductive employees, the HR officer won’t have truly served the company’s best interest.

Beyond Policy Enforcers: The Evolving Role of HRThe role of Human Resources (HR) has significantly transformed from its traditional focus on enforcing policies and procedures. In the modern workplace, HR has emerged as a central figure in shaping company culture, championing diversity and inclusion, and strategically managing talent. This evolution means that HR professionals are not just administrative enforcers but are pivotal in ensuring that the company’s strategic objectives are in harmony with its operational practices.

Moreover, HR's role in fostering a positive company culture cannot be overstated. They are instrumental in creating an environment where employees feel valued and engaged, which directly contributes to higher productivity and job satisfaction. Through initiatives that promote diversity and inclusion, HR helps to build a more creative and innovative workforce that reflects the diverse world we live in.

In terms of talent management, HR plays a critical role in attracting, developing, and retaining the best talent. They are at the forefront of designing and implementing programs that not only bring in top candidates but also support their growth and development within the company. This includes everything from training and professional development opportunities to performance management systems that reward and motivate employees.

Enhancing the Relationship Between Employers and Employees with Creative HR SolutionsBusiness leaders who see HR as opponents are missing out on a big opportunity. When given the right support, HR can be the key force driving a company forward. HR can create a positive cycle by supporting fairness, employee growth, and work-life balance: happy employees perform better, boosting the company's profits.

Ignoring HR's potential is not just a strategic mistake; it's wasting a key resource for ongoing business success. Organizations need to do more than just acknowledge HR's important role. They should actively support it by investing in strong HR systems and rethinking how HR and business leaders work together.

Getting HR and senior management to see eye to eye is challenging, yet essential. The key lies in clear communication, solving problems together, and sharing a common goal. This approach turns HR into a valuable ally for CEOs, instead of an area of concern. Forbes contributor, Srikanth Karra CHRO at Mphasis, provides five important ways organizations can bring management and HR together to benefit everyone.

The Takeaway: Creating a Resilient and Innovative Workplace with HRBy shifting the narrative to highlight HR's role in supporting employee welfare and meeting business objectives, we can foster a more resilient and innovative workplace. Recognizing HR as the link between the employer and employees leads to a work environment that’s not just efficient but also fulfilling for everyone involved.

---

The post Understanding the Complex Role of HR in Today’s Workplace appeared first on Greater Flagstaff Chamber of Commerce.

View Details

How to Verify the Accuracy of an Applicant's Resume* 75% of hiring managers have encountered lies on resumes, posing a challenge to the trustworthiness of applicant qualifications. * Pruning outdated or irrelevant job experiences from resumes can help applicants highlight their most recent and pertinent skills. * Checking for employment gaps can uncover important character traits or red flags, such as incarceration, which can be further explored through background checks. * Up to 85% of job seekers admit to lying on resumes about aspects like job duties and skills, making independent verification crucial. * Handling discovered resume discrepancies with professionalism and aligning hiring decisions with organizational values are key. * Investing in thorough verification processes, despite initial costs, is essential for reducing long-term expenses related to unproductive wages, training, and turnover.

554 words ~ 2.5 min. read

In today's job market, it's quite common for applicants to exaggerate on their resumes. A surprising find by CareerBuilder shows that 75% of hiring managers have spotted lies on resumes. This highlights a big problem in hiring - how can employers trust what's on a resume? With the honesty of candidate qualifications on the line, it's important for hiring managers to find reliable ways to check the accuracy of resumes to make good hiring decisions. Read on to discover three strategies to help you fast-track the fact-checking process.

Prune Old JobsPruning old jobs simply means removing any outdated or irrelevant information. For example, if an applicant lists a job that they held 10 years ago and haven't worked in that field since, there's a good chance their skills are no longer up-to-date. The hiring platform Indeed reminds job hopefuls to prioritize their most recent and relevant experience, so including historical work experience may also signal a lack of confidence in applying for an intended position.

Check for GapsAnother way to verify the accuracy of an applicant's resume is to check for gaps. This means looking for any periods of time where there is no employment listed. These gaps could be due to a variety of reasons, such as taking time off to raise a family or going back to school. However, they could also be due to something less savory, such as incarceration. Including a background check will reveal gaps due to jail time but also other important things you may want to know like criminal arrest records or driving history.

Resume gaps aren’t always a bad thing, of course. They may reveal an applicant’s character or important values, with gaps devoted to honing their leadership skills through volunteering for schools or charitable organizations. What you do with your understanding of these blank spaces is what’s important — use them to weed out applicants or to ascertain if a candidate is a value match during the interview process.

Fact-Check ClaimsAccording to Good Hire up to 85% of job seekers have admitted to lying on their resume. What are they lying about? Most often, dishonest claims relate to job duties, work experience, and job skills. While it may be easy to verify if an applicant has indeed graduated from Harvard or won Teacher of the Year, it can take much more time and resources to fact check work history and job duties. For that reason, many employers rely on independent recruiters and agencies to verify resume details.

What should you do if you discover something that doesn’t check out? When hiring managers spot a lie on a resume, it's important to handle it with care and professionalism. First, double-check the facts to avoid any misunderstandings. If the lie is real, talk to the applicant about it and listen to their side of the story. Then, based on how serious the lie is, decide if you still want to consider the candidate. In the end, your decision should align with your organization’s values. If you do hire someone and later discover the lie, experts recommend confronting the employee to learn more. If you want to terminate the employee, get legal counsel first.

TakeawayDevoting time and resources to outside services will increase your hiring costs upfront. However, when you factor in the price tag for unproductive wages, in addition to training, firing, and rehiring costs, investing in a thorough verification process becomes a vital hiring and retention strategy.

---

The post How to Verify the Accuracy of an Applicant’s Resume appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Ensuring Growth of Middle Managers is Crucial for a Flourishing WorkplaceSmall business owners have a lot on their plates - managing budgets, meeting targets, and overseeing employees. But amidst all these responsibilities, one thing that often gets overlooked is the development of middle management. In this article, we'll explore five benefits that come with upskilling middle managers in order to create a thriving workplace that supports growth and success.

1 Boost Employee Productivity and PerformanceMiddle managers are the ones who bridge the gap between the employees and upper management. They are responsible for translating the company's goals and vision into actionable plans for their teams. Upskilling middle managers can help them become better-equipped to manage their teams and nurture their employees' skills. This, in turn, can lead to better productivity and performance, as employees feel more engaged and invested in their work.

Leadership experts advise on-going coaching and mentoring for middle managers, who are often less experienced managing employees. McKinsey & Co. calls this “capability building,” and reports that most managers could benefit from support in these areas:

Engaging in complex problem solving by defining, structuring, and prioritizing issues
Synthesizing ideas and communicating effectively by structuring communications, tailoring messages, and inspiring action
Coaching direct reports to enhance impact through development, emotional intelligence, engagement, and talent retention.
Designing and executing strategic plans to align, engage, and mobilize teams.

#2 Foster a Culture of Learning & Development When middle managers are encouraged to learn and grow, they are more likely to pass on this mindset to their teams. Upskilling opportunities can help middle managers learn new tools, techniques, and strategies that they can then share with their teams. This culture of learning and development can have a ripple effect throughout the organization, leading to a more energized and motivated workforce.

What do you middle managers need to learn? Investing time in assessing their strengths and skill gaps can provide direction. Maybe the manager could benefit from a specific book, course, or program. Often managers are happy to grow in these areas, knowing their career advancement and work/life balance depends on their professional development.

3 Improve Decision-Making and Problem-Solving AbilitiesMiddle managers are often tasked with making difficult decisions and solving complex problems. By investing in their development, you can equip them with the tools and skills needed to make more informed decisions and find creative solutions to challenges, which ultimately leads to better outcomes, increased efficiency, and reduced costs.

Inc. contributor, Bernard Coleman, recommends senior managers use a technique he calls the ‘Feedback Five.’ Coleman uses this trust-building exercise to provide timely feedback, so employees are receiving input sooner rather than later on their performance.

4 Attract and Retain Top TalentWhen employees see that their managers are invested in their growth and development, they are more likely to stay with the company long-term. This can help reduce costly turnover and ensure that your company is staffed with top talent. Additionally, creating a culture of learning can also help attract new employees who are looking for opportunities for growth and development.

Implementing professional development opportunities for managers is beyond icing on the cake. A survey from The Execu|Search Group found that 86% of professionals are willing to switch jobs if a new company provides better professional development prospects.

5 Keep Pace with Industry TrendsIndustries are constantly evolving, and it's essential for businesses to keep up. Upskilling your middle managers can help ensure that your company stays ahead of the curve and is equipped to navigate changes and challenges. Additionally, investing in the development of your team can help you differentiate yourself from competitors and position your company as a leader in the industry.

The Bottom LineAs a small business owner, it's important to prioritize the development of your middle managers. Investing in their education and upskilling can have a significant impact on their ability to lead teams, make informed decisions, foster a culture of learning, retain top talent, and keep pace with industry trends. By creating a thriving workplace where employees feel valued and empowered, you are setting your business up for long-term growth and success.

---

The post Ensuring Growth of Middle Managers is Crucial for a Flourishing Workplace appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Best of Flagstaff 2023Each year the Arizona Daily Sun recognizes local business through the "Best of Flagstaff" awards. Winner's are selected by the community through voting process and at the end of the process. With categories spanning from food & beverage, services, shopping and more, the awards highlight the hard working entrepreneurs that make Flagstaff a vibrant, colorful cultural center. We would like to recognize the Chamber members who made the list as Best of Flag recipeints

Automotive

University Auto Repair
Flagstaff Chevrolet
Speedi Car Wash & Fuel
Flagstaff Collision Center
Heath's Auto Service
Findlay Toyota
Flagstaff Nissan Subaru
Big O Tires
Inspector's Auto Appearance

Health & Beauty

Cyclebar of Flagstaff
The Foundry
One of One Barber Lounge
Kuttz Barbershop
Flagstaff Skincare
Allure Aesthetics
Massage Envy
Flagstaff Nails Salon
Revival Med Spa

Favorite Drinks

Mother Road Brewing Company
Lumberyard Brewing Company
The Annex Cocktail Lounge
Sportsman's Bar & Grill
SHIFT Kitchen and Bar
White Dove Coffee
Yucca North
Karma Sushi Bar and Grill
Local Juicery
Oeno Wine Lounge
FLG Terroir Wine Bar & Bistro

Favorite Food

Mozelle's Downtown Bakery
Satchmo's
The Toasted Owl
Brown Bag Burger + Bar
The Sweet Shoppe Candy Store
Flagstaff Chocolate Company & Ice Cream
Chocolita
Jitter's Lunchbox
Dairy Queen
La Fonda Mexican Restaurant
Josephine's Modern American Bistro
Oregano's
Hiro's Sushi
Wildflower Bread Company
Teatro Food & Wine
The Oakmont
Tiki Grill
Texas Roadhouse
Zenith Steakhouse
Tinderbox Kitchen
Pato Thai
Dara Thai
Pita Jungle
Plantasia

Home Services

Goodman Electric
Wizards Hearth & Home
HomCo Lumber & Hardware
Double J's Installation
Flagstaff Wholesale Flooring
JKC Inc General Contractor
Kitchen Tune-Up of Flagstaff
Major League Painting
Herron Interior Design
SweigART Designs
Agassiz Landscape Group
Mammoth
Atomic Pest Control
Flagstaff Property Management
Superior Restoration Services
Realty Executives of Flagstaff
RE/MAX Fine Properties
Justin Bemis Real Estate Team
Mission Restoration
Vistas Roofing
Heath's Paint CenterServicesNordstrom & Associates, P.C.
Haynie & Company
Foothills Bank
National Bank of Arizona
Wells Fargo
Satchmo's/Roux 66
OneAZ Credit Union
Desert Financial Credit Union
Coconino Federal Credit Union
Montessori Schools of Flagstaff
Total Rental Center
The Weatherford Hotel
The Orpheum
Edward Jones
Robynn's Nest Flowers
Sutcliffe Floral
Avenues of the World Travel
Little America Hotel
State Farm
Academy Mortgage
PrimeLending, A PlainsCapital Co.
High Country Humane
Coconino Humane Association
Kingsmark Kennels
Cinder Hills Kennel
The Dog Wash
International Minute Press
Signarama
Superior Propane
Northern Arizona Signs
Woodlands Village Self-Storage
U-Haul Center Flagstaff
Aspen Mini Storage
Pioneer Title Agency
Clear Title Agency of Flagstaff
Kaibab Veterinary Clinic
Westside Veterinary ClinicShopping WinnersMaverik
Odegaard's Sewing Center
Designs West Home Furnishings
The Light Company
HomCo Lumber & Hardware
Bull Basin Archery
Frederick Fisher Jewelers
Jeff Karl Jewelers
Cedar Closet – Assistance League of Flagstaff
Savers
Peace Surplus
Warners Nursery & Landscaping
PlantaeOlive the Best Oils and Vinegars of Flagstaff
Majestic Marketplace
Flagstaff Liquor
Run FlagstaffThe post Best of Flagstaff 2023 appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Revitalize Your Business: Professional Resolutions for a Successful 2024As we approach the start of 2024, it's an excellent time for entrepreneurs and professionals in Flagstaff to reflect on their achievements and set strategic goals for the upcoming year. The start of a new year is more than just a change in the calendar; it's an opportunity to revitalize your business, enhance your professional skills, and embrace innovation. Here are some critical professional and business resolutions to consider as we embark on a journey into 2024:

Embrace Technological Advancements:

The business landscape is continually evolving, and staying ahead of the curve is essential for sustained success. Resolve to explore and adopt new technologies that streamline operations, improve efficiency, and enhance customer experience. Whether upgrading your digital infrastructure, implementing automation tools, or integrating AI solutions, embracing
technological advancements can give your business a competitive edge.

Invest in Professional Development:

In a rapidly changing business environment, continuous learning is non-negotiable. Allocate time and resources for professional development initiatives for yourself and your team. Attend workshops, webinars, and industry conferences to stay informed about the latest trends and best practices. Investing in your employees' skills enhances their capabilities and contributes to your business's overall growth.

Prioritize Work-Life Balance:

As an entrepreneur or professional, it's easy to get caught up in the hustle and bustle of daily tasks. This year, make a conscious effort to prioritize work-life balance. Recognize the importance of personal well-being and encourage your team to do the same. A healthy work-life balance increases productivity, job satisfaction, and overall morale.

Expand Your Network:

Networking is a powerful tool for business growth. Expand your professional network by attending local events, joining business associations, and engaging with other entrepreneurs. Building meaningful connections can open doors to new opportunities, partnerships, and collaborations that can fuel the success of your business.

Enhance Customer Engagement:

In 2024, focus on strengthening your relationship with customers. To enhance customer satisfaction and retention, consider implementing customer feedback mechanisms, personalized marketing strategies, and loyalty programs. Engaging with your audience on social media platforms and responding promptly to their queries can create a positive brand image and foster customer loyalty.

Adopt Sustainable Practices:

With increasing awareness of environmental issues, consumers place a higher value on businesses prioritizing sustainability. Consider adopting eco-friendly practices within your operations, such as reducing waste, implementing energy-efficient technologies, and sourcing responsibly. Not only does this contribute to a healthier planet, but it can also attract environmentally conscious customers. Click here to learn about our Green Business Certification.

Set Clear Business Goals:

Define clear and achievable business goals for the year ahead. Whether it's increasing revenue, expanding your customer base, or launching a new product, setting specific, measurable, and realistic goals provides a roadmap for success. Regularly assess your progress and adjust strategies as needed to stay on track.

Cultivate a Positive Company Culture:

Your company's culture significantly affects employee satisfaction and overall success. Foster a positive work environment by promoting open communication, recognizing achievements, and encouraging collaboration. A healthy company culture attracts and retains top talent, driving long-term success.

Take Full Advantage of Chamber Membership:

Lastly, make it a priority to utilize the benefits offered by your chamber membership fully. Attend orientation sessions, engage with chamber newsletters, and explore the resources available to members. Whether accessing exclusive discounts, participating in advocacy efforts, or utilizing meeting spaces, your chamber membership is critical to unlocking many opportunities.

As you embark on the journey into 2024, remember that your chamber membership is a gateway to a thriving business community. By incorporating these resolutions and engaging with the Greater Flagstaff Chamber of Commerce, you'll position yourself for unprecedented success in the coming year. Here's to a prosperous and chamber-driven 2024!

The post Revitalize Your Business: Professional Resolutions for a Successful 2024 appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Ignite and Empower Your Team with Verbal Feedback Verbal feedback is a great way for bosses and team leaders to demonstrate their appreciation and encourage their employees. When used correctly, this kind of feedback not only boosts morale but also creates an atmosphere where employees feel valued, respected, and encouraged. If using words to affirm your employees does not come naturally to you, you are not alone. The good news is that giving verbal feedback is a skill you can develop over time that will benefit you as a leader and everyone around you. Read on to learn more about when to give positive feedback and what to say to open hearts and minds.

Praise AchievementsEveryone appreciates recognition for a job well done, and your employees are no different. If someone has done an outstanding job on a project, acknowledge their effort and outcome. Praise is especially meaningful when workers have encountered unforeseen obstacles, difficult clients, or delays. When it comes to what to say, be specific. Inc. contributor and founder of Leadership from the Core, Marcel Schwantes provides these inspirational examples:

"I understand that analyzing the vast amount of data for our presentation was a difficult and time-consuming task. You did a remarkable job interpreting the results in a way everyone could comprehend."

"I cannot express how much your extra mentoring efforts for the new employees have impacted the entire team. They were able to hit the ground running quickly due to your help during their crucial first three months with the company. The whole team has exceeded its productivity as a result."

Commend the Person, not Just the Performance Recognition is essential and can be given in a variety of ways. Bonuses, raises, and promotions are all ways to recognize someone’s exceptional performance, but surprisingly they can leave some employees feeling less satisfied with their jobs. According to research conducted by the London School of Economics, financial rewards can actually have a negative impact when it comes to motivating employees. An analysis of 51 experiments showed that monetary compensation may reduce an individual's drive to accomplish a task, as well as diminish their enjoyment of doing so.

An exciting aspect of positive feedback is that it motivates individuals differently.

According to Harvard Business Review, recognition should go beyond performance and extend into appreciation, which acknowledges a person not just for what they have done but for who they are. When giving verbal appreciation, focus on comments that encompass an employee’s special traits and talents, such as dedication, collaboration, and leadership. Schwantes provides these examples when it comes to providing praise based on leadership qualities:

"Your positive and optimistic attitude on Monday mornings has significantly impacted the team. They eagerly anticipate Mondays and feed off your positive energy throughout the week. This has spread to other teams as well."

"How you handled last week's crisis with your calm, composed, and self-assured demeanor was a game changer. Instead of people panicking and blaming each other, your attitude helped the team focus on finding solutions for the client and fixing the process to prevent similar issues in the future. You were instrumental in saving the company from losing one of its best clients."

Schwantes also recommends that leaders use their words of encouragement to help workers feel secure. Job security is always a top concern for employees. When leaders affirm an individual’s place and future in the company, they offer more than compliments but peace of mind.

The Takeaway: Notice & Take Action Giving praise that encompasses performance, personality, and someone’s place in the company are all great ways to practice words of affirmation. Take inspiration from Schwantes and customize his ideas to fit your observations and employees. And remember: a thoughtful email or note from a boss will go a long way in making someone feel seen, recognized, and appreciated.

---

The post Ignite and Empower Your Team with Verbal Feedback appeared first on Greater Flagstaff Chamber of Commerce.

View Details

5 Content Marketing Strategies for Small Business Owners As a small business owner, you already know the importance of marketing for business growth. Content marketing is an excellent strategy to connect with your target audience and expand your reach. However, creating all the necessary content can be overwhelming. In this article, we'll share five valuable content marketing tips to enhance your online presence, attract new customers, and achieve your business goals.

Define your audienceTo develop a successful content marketing strategy, start by clearly identifying your target audience. Understanding the needs, challenges, and aspirations of your ideal customers will enable you to create content that resonates with them. StoryBrand, renowned for their marketing education for small businesses, offers a comprehensive 7-part framework that small businesses can leverage to enhance their content marketing efforts. Take advantage of their complimentary tool available here.

After considering your customers' problems and how your products solve them, categorize your ideas into pillar content. For instance, if you have a destination business selling handmade ice cream, your content can revolve around family, natural ingredients, and original flavors. Similarly, for financial consulting, your pillar content can include retirement, college savings, and debt freedom.

Create Value-Based ContentOnce you have defined your audience, it is time to create valuable content that will engage, educate, even entertain. Your content should provide solutions to your customers' problems and help them achieve their goals. Value-based content might be a blog, video, or infographic. Make sure your creativity matches your chosen pillar content and consider batching your work, rather than waiting for inspiration to strike. Hubspot offers a variety of free content creation tools. Find inspiration and get organized with one of their helpful guides.

Integrate a Lead Magnet Your hard work deserves a reward. When it comes to content marketing, a next step is often more free content, or a lead magnet. A lead magnet is a complimentary piece of content or promotional offer that’s given in exchange for someone’s email address. When done right, your lead magnet kicks off your sales funnel. It’s common for a series of three to five automated emails to accompany your lead magnet and build toward a paid offer. Learn more about creating a clickable lead magnet with these five rules.

Turn Up Your Email Marketing Expanding your email list through content marketing is a wise investment for small businesses. Unlike the unpredictability of social media algorithms, email provides a direct connection to your customers. Cultivate your list with valuable email content, especially if you regularly publish new material on your blog. When you have a new service or promotion to share, email becomes a vital tool in your sales strategy. To maximize the potential of email marketing, ensure that your emails are personalized, segment your list based on interests and behaviors, and include a clear call-to-action.

Adjust Your Content Marketing Based on Real Results Measuring the success of your content marketing efforts is crucial for understanding the impact and effectiveness of your strategies. By tracking key metrics such as website traffic, engagement rates, conversion rates, and customer feedback, you can gain valuable insights into the performance of your content. Take time to measure, analyze, and adapt your content marketing efforts to achieve greater success in reaching and engaging your audience. For a beginner’s guide to tracking key marketing metrics, check out this resource.

The Takeaway Content marketing can be a powerful tool for small businesses to attract new customers and build brand awareness. By defining your audience, creating valuable content, building your email list, optimizing your email marketing, and measuring your success, you can develop a strategy that works for your business. Remember that content marketing is a long-term investment, and it takes time to see results. But with consistency and a solid plan, you can achieve your marketing goals and grow your business.

---

The post 5 Content Marketing Strategies for Small Business Owners appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Historical Charm: Exploring Flagstaff's Heritage SitesFlagstaff, Arizona is a city situated amidst the beautiful San Francisco Peaks. The city has a rich history that dates back to the mid-19th century. One of the key moments in Flagstaff's history occurred in 1855 when Navy Lieutenant Beale was tasked with building a road across northern Arizona. When he arrived in the area that would later become Flagstaff, Beale was impressed
by its abundant resources, including lush grasslands, plentiful water, and towering timber. He immediately sent a report to Congress, which set in motion a series of events that would shape the destiny of this frontier town.

News of the region's allure spread swiftly, particularly among migrants from Boston en route to California via Beale's road. On July 4, 1876, these pioneers, captivated by the surrounding natural beauty, stripped a pine tree and hoisted an American flag. This makeshift "flag staff" became a landmark for other travelers, marking the birth of the city's namesake and laying the foundation for its history. The subsequent arrival of the Atlantic and Pacific Railroad in 1880 marked the end of Flagstaff's isolation, paving the way for a vibrant community to flourish. The town quickly transformed from a humble settlement to a bustling railroad town with a population of 200 by the fall of 1881. Saloons, entertainment venues, and businesses catering to the railroad crews sprang up, turning Flagstaff into a vital service stop. By winter 1882, the town had evolved into a well-established hub, catering to the diverse needs of sheepherders, cowboys, loggers, and
train travelers.

To truly appreciate Flagstaff's historical charm, one must explore its heritage sites, which stand as a testament to its rich past.

Riordan Mansion State Historic Park
Riordan Mansion, built in 1904 for the prominent Riordan family, who were loggers, is a testament to Flagstaff's prosperous past. The mansion's architecture and preserved rooms offer a glimpse into the Riordan family's lifestyle, inviting visitors to step back in time.

Pioneer Museum
At the Pioneer Museum, exhibits and artifacts weave a compelling narrative of Flagstaff's pioneers. The museum showcases the clothing, tools, and stories of those who shaped the town's early days, offering a tangible connection to the past.

Lowell Observatory
Lowell Observatory is a true paradise for astronomy enthusiasts. Founded in 1894, this observatory has played a pivotal role in astronomical history, with notable discoveries such as the detection of the first evidence of the expanding universe in 1912, the discovery of Pluto in 1930, and prominent astronomers associated with its legacy. Visitors can participate in stargazing events or educational programs, which help bridge the gap between Flagstaff's terrestrial and celestial history.

Heritage Square
Heritage Square is a cultural center that showcases historical structures, which serve as the perfect backdrop for events and festivals. Each building has its unique significance, contributing to the tapestry of Flagstaff's past, and inviting visitors to immerse themselves in the city's
cultural heritage.

The Weatherford Hotel
The Weatherford Hotel is a historic landmark in Flagstaff, known for its timeless elegance. It has played an important role in the city's history, hosting famous guests such as Theodore Roosevelt and William Randolph Hearst. Today, it remains a significant part of the city's landscape, perfectly blending the past with the present. Check out the Weatherford's blog for some very interesting history of Flagstaff and this fascinating (and apparently haunted) heritage site.

Flagstaff's heritage sites offer a unique opportunity to take a journey through time, allowing visitors to relive the city's storied past. From the opulent halls of Riordan Mansion to the celestial wonders observed at Lowell Observatory, each site adds a distinct piece to the tapestry of Flagstaff's history. We highly encourage readers to explore these hidden gems and discover more of Flagstaff's rich heritage.

The post Historical Charm: Exploring Flagstaff’s Heritage Sites appeared first on Greater Flagstaff Chamber of Commerce.

View Details

The Curse of Perfectionism: Why It Hinders Workplace Productivity Perfectionism can be a double-edged sword. On one hand, it can push individuals to strive for excellence and achieve great things. However, in a workplace setting, perfectionism can be the enemy of productivity. Employees who focus too much on making things perfect can waste time and miss deadlines, negatively impacting the operations of a business. Read on to learn how to spot perfectionism at work and how leaders can help their teams focus their best energy on their most meaningful work.

Perfectionism is Bad for Everyone On the surface, perfectionism looks like holding one’s self to a very high standard. However, the pursuit of perfection is actually driven by a fear of failure. When left unchecked, perfectionistic individuals waste precious time and contribute to widespread inefficiency. But the problem is bigger than the impacts at work. The insecurities that drive perfectionism also lead to negative personal consequences, such as stress, anxiety, burnout, even sickness. One study found that perfectionists are more prone to experiencing physical and psychological stress due to their self-imposed high standards and need for control.

At work, perfectionism might look like missing deadlines, wasting time, procrastination, or ironically, low-effort. If a perfectionist feels as though they cannot succeed because of expectations outside of their control, they may unconsciously give up. When this happens, no one is happy. On the one hand, the perfectionist is miserable and filled with self-loathing, and on the other hand the boss or manager is fed up. Fortunately, workplaces who choose to face perfectionism head on reap the words of greater productivity, increased performance, and a happier workplace.

Ways to Combat Perfectionism An insightful finding about perfectionism is that it actually decreases performance, not the other way around. When someone is driven to make every detail perfect, they can easily become focused on the wrong outcomes. Leaders can override the perfectionistic flinch by setting clear expectations about individual projects. Getting specific about how long a task should take or when good is ‘good enough’ will help employees put effort in the right place.

But this only works if the leader has also dealt with their own perfectionistic tendencies. If leaders have unrealistic expectations, they are likely contributing to issues around productivity and inefficiency. Leaders who help their teams apply the 20:80 rule know an effective strategy. This productivity guideline, also known as the Pareto Principle, states that 80% of results will come from 20% of the effort. In other words, leaders should expect the highest quality on the most important projects. In the workplace, the Pareto principle looks like ranking assignments based on their level of importance, so employees can focus on the most significant tasks first. When leaders and employees norm on these expectations, communication is clear, workplace satisfaction increases, and stress levels go down.

An important reminder about leading by example: employees who fear failure need more than strategies. They need stories from their leaders about times they too have fallen short. According to Dr. Grace Lordan, the founding director of the Inclusion Initiative and a behavioral science professor at the London School of Economics, “Leaders can change norms in their team by sharing with subordinates their mistakes and what they learned from them. In doing so, leaders shift the focus from perfection to progress.” Leaders have tremendous authority to shape the narrative of their workplace. Those who admit mistakes and share failure, make it easier for perfectionists to lay down their arms.

The Takeaway Although perfectionism may appear virtuous at first glance, it harbors a painful underside. The adverse effects of imposing unrealistic standards manifest as insecurity and stress among employees. A productive workplace thrives when its employees possess confidence in their abilities and acknowledge that perfection is an unattainable benchmark. By reducing the emphasis on perfectionism, not only will employee performance improve, but workplace satisfaction and overall well-being will also see significant enhancements.

---

The post The Curse of Perfectionism: Why It Hinders Workplace Productivity appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Embrace the Winter Wonderland: Fun Activities in Flagstaff for the SeasonAs winter blankets Flagstaff in a pristine layer of snow, the city transforms into a magical wonderland, offering many activities that capture the season's essence. Whether you're a local resident or a visitor, there's no shortage of winter fun in Flagstaff. Let's explore some delightful experiences that make the most of the colder months.

Hit the Slopes:
Flagstaff is a haven for winter sports enthusiasts, with the Arizona Snowbowl being a premier destination for skiing and snowboarding. The Snowbowl offers a winter adventure that boasts stunning views of the San Francisco Peaks. Whether you're a seasoned pro or a first-timer, the Snowbowl has slopes for all skill levels.

Winter Hiking:
Flagstaff offers many picturesque trails for those who prefer to experience the crisp winter air and snow-covered landscapes on foot. Explore the breathtaking beauty of Walnut Canyon, where ancient cliff dwellings are adorned with a layer of snow, or take a leisurely stroll through Buffalo Park for a more relaxed winter hiking experience.

Cozy Up at Local Cafés:
Winter is the perfect time to savor a hot coffee or cocoa. Flagstaff is home to charming local cafés with a warm and inviting atmosphere. Cozy up with a book or catch up with friends at one of the many coffee shops downtown and let the winter vibes seep in.

Greater Flagstaff Chamber of Commerce Holiday Parade of Lights:

One event that embodies the holiday spirit is the Greater Flagstaff Chamber of Commerce Holiday Parade of Lights. This annual extravaganza brings the community together in a dazzling display of lights, floats, and festive cheer. Families, friends, and visitors line the streets as the parade winds through downtown Flagstaff. It's a time-honored tradition that marks the beginning of the holiday season, filling the air with joy and excitement.

Join us on December 9th at 6:00 pm as the city comes alive with the glow of holiday lights. The Holiday Parade of Lights is a celebration that unites our community and showcases the creativity and spirit of Flagstaff. Businesses, organizations, and community groups come together to craft beautifully illuminated floats, making it a spectacle that captivates audiences of all ages.

This year's parade promises to be a memorable experience for everyone. The streets will be adorned with the vibrant colors of holiday lights, and the sounds of laughter and holiday music will fill the air. Take the chance to be a part of this cherished Flagstaff tradition.

Visit the North Pole – Literally:

Just a short drive from Flagstaff, the North Pole Experience in Williams, Arizona, offers a
magical journey for the whole family. Immerse yourself in the enchanting world of Santa Claus, complete with toy-making workshops, a ride on the Polar Express, and the opportunity to meet the man in the red suit himself. Flagstaff's winter wonderland is a treasure trove of activities that cater to every taste. Flagstaff has something special for you, whether you're an adventure seeker, a nature enthusiast, or simply want to soak in the holiday spirit. So, bundle up and embrace the chilly season in this charming city that truly comes alive in winter.

Stay tuned for more exciting updates and events in the Greater Flagstaff area!

The post Embrace the Winter Wonderland: Fun Activities in Flagstaff for the Season appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Arizona Court of Appeals Rules on Proposition 480 The Arizona Court of Appeals Division One in Phoenix heard arguments last Thursday regarding the accuracy of the local referendum Prop 480 and issued a ruling yesterday (Monday, August 21, 2023) that keeps Prop 480 on the fall 2023 city ballot. Counsel for Northern Arizona Healthcare contended…

The post Arizona Court of Appeals Rules on Proposition 480 appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Are ADUs the affordable housing solution cities need? Across North America, people are asking their city and town councils to take action on property development fees that drive high new home prices, which in turn drive up the market for existing single family homes. As urban areas grapple with housing scarcity, an innovative approach is…

The post Are ADUs the affordable housing solution cities need? appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Flagstaff City Election November 2023 The City of Flagstaff is conducting an election this fall with the Election Day November 7, 2023. There will be no polling places on Election Day. All registered voters in the City of Flagstaff, effective October 10, 2023, will receive a ballot via mail from the County Elections Department. The…

The post Flagstaff City Election November 2023 appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Chamber Hosts Governor Hobbs, Business Leader Roundtable Flagstaff, AZ – On Friday, June 23 at 8:00am, Arizona Governor Katie Hobbs and her staff met with local business leaders at the Greater Flagstaff Chamber of Commerce for the first of nine meetings while in town. Greater Flagstaff Chamber President and CEO Julie Pastrick presided over a…

The post Chamber Hosts Governor Hobbs, Business Leader Roundtable appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Calling Small Biz Owners: Apply for Chance to Win $25K! US Chamber of Commerce –The America's Top Small Business Award (formerly Dream Big Awards) honors the achievements of small businesses and highlights their contributions to America’s economic growth. The 2023 America’s Top Small Business Awards are presented in partnership with Iron Mountain and Dell Technologies.…

The post Calling Small Biz Owners: Apply for Chance to Win $25K! appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Business Advocacy Updates: May 18, 2023Flagstaff, Arizona – Last evening at approximately 11:50 pm, the Flagstaff Mayor & City Council voted 6-1 in favor of Northern Arizona Healthcare's rezoning the proposed site for our new hospital on Beulah Blvd. south of University Heights. Mayor Becky Daggett and Councilmembers Deb Harris, Lori Matthews, Miranda Sweet, Khara House and Jim McCarthy voted for the proposal. Vice Mayor Austin Aslan voted against the rezoning request. The Chamber Board of Directors has supported NAH's plan to build a new hospital as part of a Health & Wellness Village for more than two years. As you have questions about this decision, please contact me.

April 2023 Inflation

Yesterday, the U.S. Chamber reported the Consumer Price Index (CPI), the broadest measure of consumer prices, rose 4.9% in April, down a tick from the 5% increase in March. Key takeaways from the latest report include:

On an annual basis, prices of necessities like electricity (8.4%), food at home (7.1%), and housing (8.1%) rose.
Gas, despite the monthly bump up, declined on an annual basis.

The U.S. Chamber acknowledged the CPI numbers reported for April are status quo, which, given persistently high levels of inflation, is not great news. Particularly concerning is that core prices remain above the rate of overall inflation. Housing prices are keeping core prices up, and are expected to ease later in the year, which should help take pressure off core price increases.

America's Top Small Business Awards

The U.S. Chamber also recently announced an initiative to recognize America's Top Small Businesses. This initiative honors small business achievement and highlights your contributions to America's economic growth. The initiative will recognize 10-15 eligible semi-finalists in seven (7) regions in the country - each being named a "Top Small Business" in their region. Seven (7) finalists (one from each region) will then be selected, followed by one (1) finalist who will be named America's Top Small Business of the Year and awarded $25,000.

For more information on participating, please visit here: America's Top Small Business. Deadline to apply is July 7, 2023.

Federal Government Debt Ceiling

Finally, the U.S. government is expected to run out of cash in a few weeks. On a recent D.C. update phone call in which we participated, we learned the situation might not be exactly as described, i.e. the federal government could maybe pay its bills through the end of July, a best case scenario. Worst case, the federal government defaults mid-June. Congress and the President are in negotiations. The U.S. House of Representatives passed a debt ceiling increase tied to a federal spending decrease. The President just wants a debt ceiling increase. We will keep you posted on this important item.

The post Business Advocacy May 15, 2023 appeared first on Greater Flagstaff Chamber of Commerce.

View Details

City announces Joanne Keene as New Flagstaff Deputy City ManagerFLAGSTAFF, Ariz – The City of Flagstaff is excited to announce that Joanne Keene will be joining the City as a Deputy City Manager. She will start with the City on May 30, 2023.

Joanne is currently serving as the Deputy City Manager for the City of Sedona. Prior to joining the City of Sedona, Joanne served as a Deputy County Manager for Coconino County and the Executive Vice President and Chief of Staff at Northern Arizona University. Joanne has twenty-five years in federal, state and local government roles serving the State of Arizona, including Government Relations Director for Coconino County and Public Information Officer for the Arizona Department of Water Resources. Joanne spent eight years working for the U.S. House of Representatives, five of those years in Washington, DC.

Greg Clifton, Flagstaff City Manager, noted “we are very excited to have Joanne join our team. She knows Flagstaff, her credentials are amazing, and she will be able to hit the ground running. We welcome her and look forward to her leadership.”

Joanne will fill the Deputy City Manager role that was vacated by Shane Dille when he left for a position with the Town of Sahuarita. Joanne will join Greg Clifton, City Manager, and Shannon Anderson, Senior Deputy City Manager, on the City’s executive leadership team.

Joanne and her husband John have lived in Flagstaff for almost 20 years. You can find them on the trails in and around Flagstaff with their rescue dog Mabel. Joanne is a Northern Arizona University graduate with a master’s degree in public administration and a bachelor’s degree in English and broadcast journalism. Joanne is also a Certified Public Manager through Arizona State University.

The post City announces Joanne Keene as new Flagstaff Deputy City Manager appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Greater Flagstaff Chamber - Business Advocacy Division at WorkDid you know, the Chamber has a Business Advocacy DIvision (BAD)? The Chamber's BAD is made up of volunteer member investors in various business backgrounds including retail, bankers, construction management, engineers, our utility partner, health and wellness and more.

The Business Advocacy Division meets the third Thursday of every month at 7:30 AM to hear presentations from local, state and elected officials and government staff on items important to the business community's prosperity. Please feel free to email Joe Galli, senior Advisor, Public Policy at jgalli@flagstaffchamber.com if you are interested in volunteering or for more information.

As your business advocate, the Greater Flagstaff Chamber interacts directly with Flagstaff's mayor and council, Coconino County, our state representatives and out U.S. Congressman and U.S. Senators. We focus on needs of one business at a time, or needs of an entire sector. We work hard for you while you are hard at work by advocating for sound rules, regulations and policies that help your business succeed. Your success is our success. Your voice is our voice.

Our goal is to provide a healthy business climate which we believe creates a vibrant community for all. We do this through one of our core values which is representing the interests of your business before government entities. As a strong voice for rules, policies and regulations that help you succeed, we recognize and thank you for your membership investment since we are private sector funded one business at a time!

Here are some of the recent and current issues we are engaged in on your behalf.

What are we working on at the Chamber at the City level? Through research and in-depth conversations the Business Advocacy Division takes a position of support or opposition for business.

Promoting sound local development policies including expediting & streamlined permitting processes
Revising & updating the Sign Code
Creating a NEW "property care ordinance"
Organizing the community's Regional Planning Effort
Working on NAH's plans for new hospital construction
Advocating for a lower stormwater rate hike (win!)

What has been a Chamber focus at the Arizona legislature?

$8.9M appropriation to the City of Flagstaff for post-fire flood mitigation needs
Research and development tax credits
Appropriations for statewide infrastructure improvements
$14M appropriation to Lowell Observatory for the Astronomy Discovery Center
Further reduction of business property assessment ratio
Income tax credits for small businesses impacted by higher local wage mandates

What's the Chamber focused on with the U.S. congress?

FTC Rule on non-compete agreements
Streamlined permitting processes for business growth
Federal infrastructure appropriations inc. $40+M in defense appropriations for Camp Navajo improvements leading to economic development opportunities. The post Greater Flagstaff Chamber – Business Advocacy Division at Work appeared first on Greater Flagstaff Chamber of Commerce.

View Details

34th Annual Meeting and Award LuncheonThe Chamber's Annual Meeting and Award Luncheon brought together Flagstaff's business community for a gathering of recognition and reflection. An insightful Keynote address regarding the state of the economy nationwide, regionally and locally was given by Mr. Danny Court, senior economist and partner at Elliott D. Pollack & Company. Mr. Court addressed such issues as inflation, recession and charted a course of action for how the economy can reshape and move forward.

Chamber President and CEO Julie Pastrick presented the Chamber's 2023 Business Awards. Ambassador of the Year was awarded to Wil Hernandez of the Peaks. Volunteer of the Year went to Colleen Snyder of Little America Hotel and the Chamber Champion award went to Clay McCauslin of Greater Circle Media/KAFF Radio. The first annual Don Walters Memorial Award for excellence in the development/construction sector went to Capstone Homes.

2023 was the second year the Chamber and Desert Financial Credit Union recognized a business for initiative in environmental sustainability through the Flagstaff Green Business Award. Nominees for the award included APS, Shift FLG Kitchen and Bar, Quality Connections, High Country Motor Lodge and Arizona Snowbowl. So as to not exclude on the basis of resources, it was deemed prudent to divide the award into small and large business categories. The awardees of the 2023 Flagstaff Green Business Award are Quality Connections: QC Office and Arizona Snowbowl.

The event headline, The ATHENA Awards, drew a field of remarkable women from across Flagstaff's community of professionals. In lieu of a Young Professional Award, this year the Chamber distinguished between the private and public/non-profit sectors. Nominees for the private sector were: Erin Evans, Evans Garrey PLLC; Janet Dean, APS; Jenny Siess, Westside Veterinary Clinic; Katie Wittekind, Lancaster Leadership; Miranda Sweet, Rainbow's End; Paula Gilbert, OneAZ Credit Union, Rochelle Daniel, Atria Restaurant and Tasha Vigil, Angel's Care Home Health.

Nominees for the Public/Non-profit sector included: Colleen Maring, Northern Arizona Healthcare; Diana White, Moonshot at NACET, Emma Wharton, Grand Canyon Youth, Heather Dalmolin, Mountain Line, Heather Marcy, Northland Family Health Center; Jennifer Bucher-Brown, NACOG Head Start; Martin Neff, North Country HealthCare; Patty Hansen, Coconino County; Ross Schaefer, Flagstaff Shelter Services and Terry Medeksza, Flagstaff Downtown Business Alliance. Read more about this year's nominees in the latest issue of @7000ft.

The Winner of the 2023 ATHENA Award for the private sector went Jenny Siess of Westside Veterinary Clinic. The 2023 ATHENA Award for private/non-profit was received by Ross Shaefer of Flagstaff Shelter Services.

Thank you to the amazing team of volunteers that helped make the event a success: Wil Hernandez, Motion Olson, Becky Russo, Ellen Jimenez, Cheryl Pahl, Mary West, Mariah Zavala, Josh Bryant, Heather Woods, Misti Warner, Kat Scott, Steven Scott, Kelly Culbertson, Tracie Hansen, Scott Sawyer and Dr. Brandie Gowey.

Thank you to our event sponsorsPremier Sponsor

Platinum Sponsors

Gold Sponsors

Silver Sponsors

The post 34th Annual Meeting and Award Luncheon appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Business Advocacy Notes: February 2nd, 2023City Stormwater Fee Hike Update

Flagstaff’s Mayor & Council decided at the January 31, 2023 council meeting to postpone a decision on the proposed utility rate hike until February 14, 2023 at the request of Councilmember Sweet, supported by Mayor Daggett and Councilmembers Aslan and Matthews.

There are three proposed rate hike scenarios, a moderate fee hike, a large fee hike and a third scenario that would be a maximum fee hike. All fee hikes proposed would significantly raise the utility fee on city water bills over the next five years increasing the fee year over year. The Stormwater utility has expressed capital and maintenance and operation needs of over $90M during this time largely due to the flood impacts of catastrophic wildfires Pipeline, Tunnel and Museum.

The Chamber has counseled city leaders to explore funding elsewhere to minimize any fee increase, and the city leaders have responded. They are seeking an almost $9M state appropriation in the Arizona state budget for FY 23/24, and seeking federal funds from the $925M in Emergency Watershed Protection Act funds via the US Dept. of Agriculture. Understanding that the needs are not necessarily long-term, the Chamber has asked Mayor & Council to also consider sunsetting the fee increases, as capital and operation needs subside after a five-year period.

We will keep you posted on the proposed rate hike.

Minimum Wage Tax Credit

The Chamber has supported Sen. Wendy Rogers SB1108 – a senate bill introduced in the current Arizona legislative session and heard in the Senate Finance Committee on January 30, 2023. The bill, if passed by the legislature and signed by the Governor, would allow businesses operating in Arizona municipalities who have a local wage mandate higher than the state minimum wage to have a 10% tax credit on the difference in wages paid above the state wage. Currently, Arizona’s minimum wage is $2.95 lower than the Flagstaff minimum wage.

The bill passed Senate Finance and moves to the full Senate for consideration. If the bill passes the full Arizona Senate, the bill will be forwarded onto the Arizona House of Representatives for further consideration. If the bill passes the state house without being amended, the bill will go to the Governor for her signature or veto.

The post City Stormwater Fee Hike Update & Minimum Wage Tax Credit appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Chamber Board of Directors Votes to Oppose Massive City Fee Increase On October 20, 2022 the Chamber’s Business Advocacy Division (BAD) met and heard a presentation from Ed Schenk, a City of Flagstaff stormwater utility official who offered the utility planned to bring forward a 300% rate hike on local residents in the coming weeks. …

The post Chamber Board of Directors Votes to Oppose Massive City Fee Increase appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Chamber Hosts NAMAC The Northern Arizona Military Affairs Council (NAMAC) was launched in 2017 to promote economic development around northern Arizona's military installations. General Kerry Muehlenbeck visited Flagstaff to discuss priorities at Camp Navajo. Julie Pastrick, President/CEO of the Greater Flagstaff Chamber of Commerce also serves as the President of NAMAC. This past month the…

The post Chamber Hosts NAMAC appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Toxic Workplaces and Bosses Have These in Common The Great Resignation is partly due to many people realizing that the demand for employees has created opportunities for them to try new things. A side effect of the work-from-home shift during the pandemic and an overall change in workplace culture shined a rather bright light on toxic…

The post Toxic Workplaces and Bosses Have These in Common appeared first on Greater Flagstaff Chamber of Commerce.

View Details

How Entrepreneurs Use Networking An essential skill for any entrepreneur the ability to create meaningful connections via networking, also called network development. Creating connections with customers both old and new is important but creating a network of other entrepreneurs and business owners provides value customers can't provide. Typically this comes in the form of insights…

The post How Entrepreneurs Use Networking appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Working Moms Starting Home Based Businesses Staying at home with your little ones is a luxury that many moms desire, but they simply can't afford. Fortunately, the internet, one of the best gifts of the century, has multiple business ideas and income opportunities that stay-at-home moms can exploit. Moreover, the growth of work from…

The post Working Moms Starting Home Based Businesses appeared first on Greater Flagstaff Chamber of Commerce.

View Details

This Year, Discover the Benefits of Volunteering Aristotle once equated the essence of life to serving others and doing good. While the philosophy seems like a fulfilling endeavor, it's not quite practical given that we lead super busy lives. With our already jam-packed schedules, it's impossible to think of giving away your time and energy…

The post This Year, Discover the Benefits of Volunteering appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Improve Your Leadership Skills by Thinking Differently Is your team stagnant, or is there a sense of tension in your department? It may not be "just your gut feeling," but rather an indication that your team is in a "flight or fight" mode. Today, we're looking at three distinct emotional states in the workplace,…

The post Improve Your Leadership Skills by Thinking Differently appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Chamber Weighs In with Federal Lawmakers to Avert National Rail Strike Labor negotiations which had been ongoing for at least the last 18 months fell apart early last week, and a national rail strike was threatened for Friday if parties could not get together and agree on moving forward. The Chamber weighed-in with a letter…

The post Chamber Weighs In with Federal Lawmakers to Avert National Rail Strike appeared first on Greater Flagstaff Chamber of Commerce.

View Details

A Guide to Building an Emailing List In today’s evolving world of digital growth and prevalent social media presence, email may seem to be an old-fashioned style of communicating with clients. Yet, it remains an effective tool to advertise and speak with a relevant audience. Now while building a substantial email list from scratch may…

The post A Guide to Building an Emailing List appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Convert One-time Customers into Repeat Buyers One of the best ways to grow your business and increase sales is to convert one-off customers into repeat customers. You can build solid relationships with your customers by providing high-quality products and services and offering unique content or experiences that make your customers want to return for…

The post Convert One-time Customers into Repeat Buyers appeared first on Greater Flagstaff Chamber of Commerce.

View Details

HOW THE DROUGHT AFFECTS YOUR RIVER TRIP 03/24/2022 by GCW Will my Grand Canyon trip run even with the extreme drought? The quick answer is yes. Make no mistake, we are all hoping for an end to the drought, but Grand Canyon river trips will still be possible even if water levels continue to drop. At…

The post How the Drought Affects Your River Trip appeared first on Greater Flagstaff Chamber of Commerce.

View Details

75% of Job Applicants are Getting Ghosted Have you ever applied for a job and then never heard back? It isn't unusual, but it can be frustrating. Maybe your resume was too sparse, or the company didn't have the right software for selecting candidates. The good news is that a few tactics help prevent…

The post appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Interview Your Employees So They Stay The Great Resignation is spurring a rash of hiring bonuses, better perks, and aggressive recruitment. You've probably heard of or are engaging in focused talent retention – but have you tried the "stay interview?" The opposite of an exit interview, a stay interview is a semi-formal conversation with…

The post Interview Your Employees So They Stay appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Looking back: my biggest regret in business The Greater Flagstaff Chamber of Commerce provides resources to local businesses to help you succeed, with a focus on creating a strong thriving community. We encourage local entrepreneurs to stop in and get acquainted and learn more about what we offer. Sometimes learning from others' mistakes will keep…

The post Looking back: my biggest regret in business appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Your Next Meeting Could Be Original If your company has staff meetings, you know all too well how quickly these regular meetings can become boring, unproductive, and a real drag on employee morale. The good news is that with a little creativity, you can transform your typical meetings into original, exciting events that deliver real…

The post Your Next Meeting Could Be Original appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Your Quarterback Employee Needs an Offensive Line In football, it is the quarterback who drives each play. However, the quarterback also has to contend with the other team's defenders coming in to try to tackle him before he can make a play. It is his offensive linemen who hold off the defenders to give him…

The post Your Quarterback Employee Needs an Offensive Line appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Hindsight: What Business Owners Wish They Would Have Done Differently They say hindsight is 20-20. If you only would have known. As a business owner, you may already have a few things you wish you knew. Would you have hired that one person? Perhaps you would have started your company sooner. While it is important…

The post Hindsight: What Business Owners Wish They Would Have Done Differently appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Cult of Personality: Building a more positive workplace culture in 90 days Building a positive workplace culture results in happier employees, which in turn, increases your production rates. Basically, a happy workplace is good for everyone. The question is, how can you create a positive, supporting workplace culture quickly. Check out these tips to get…

The post Cult of Personality: Building a more positive workplace culture in 90 days appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Let's Have a Drink and Talk About Alcohol in the Workplace When it comes to contentious topics, few can beat the debate about whether or not alcohol has any place in today's workplace. There's a wide range of opinions on the subject ranging from zero tolerance for alcohol consumption on the job right through to…

The post Let’s Have a Drink and Talk About Alcohol in the Workplace appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Should I hire or outsource? Deciding between hiring in-house talent or outsourcing the job can be a tough call to make, and both options have their benefits and drawbacks. Here are some things to consider when choosing between the two recruitment options. Why Independent Contractors Make Sense It's easy to understand the draw that outsourcing…

The post Should I hire or outsource? appeared first on Greater Flagstaff Chamber of Commerce.

View Details

3 Ways to tell your employees you love them (without being weird) When an employee does a good job, it's only natural that you want to show your appreciation. But it's important to be careful about how you express yourself. You can't go up to an employee and say something like, "Oh wow! You did…

The post 3 Ways to tell your employees you love them (without being weird) appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Where to find your next key employee If your business were a car, your key employees would be the engine. These are your superstars, the heavy hitters who apply their talents and skillsets in their positions and generate massive results every time. As most managers already know, however, the reason why key employees are so…

The post Where to find your next key employee appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Teams play follow the leader Teamwork is critical for businesses in just about every industry, so it is likely that you will work as part of a team at some point in your career. Depending on your position within your organization, you may be called upon as a team leader as well. Here's what you…

The post Teams play follow the leader appeared first on Greater Flagstaff Chamber of Commerce.

View Details

How better schools can make us a better place to live and visit The logic is sound: if our community is better educated, it's better for everyone, correct? Although it makes sense, the national tide of funding is actually flowing away from education in favor of other things. Programs are being cut, and students are…

The post How better schools can make us a better place to live and visit appeared first on Greater Flagstaff Chamber of Commerce.

View Details

What will become your legacy? Why did you open the doors to your business? Today's business owners often say it's because they want to make a difference, fill a need, solve a problem, or support their community. There's little doubt that business ownership isn't just about making money; it's about making a difference. What role…

The post What will become your legacy? appeared first on Greater Flagstaff Chamber of Commerce.

View Details

How to get caught on video being a poor leader Being a leader comes with a lot of responsibility, and this is especially true for leaders who are elected rather than hired. Politicians are in a unique position of needing to provide leadership to an incredibly large and diverse population, many of whom may not…

The post How to get caught on video being a poor leader appeared first on Greater Flagstaff Chamber of Commerce.

View Details

How to face your team after a loss You've led your team on a challenging journey — and you've failed. Whether you use the word "failure" or not, whether you're leading employees or volunteers, often there's no hiding the situation when you try something big and don't succeed. So now what do you do? How…

The post How to face your team after a loss appeared first on Greater Flagstaff Chamber of Commerce.

View Details

How to Listen with your Eyes One of the best ways to communicate involves keeping your mouth shut. Yes, we're talking about the importance of listening. Think about the last time you really felt heard. Chances are, the person you were talking to wasn't scrolling through their phone at the same, but instead gave you…

The post How to Listen with your Eyes appeared first on Greater Flagstaff Chamber of Commerce.

View Details

How to Best Communicate Your Ideas in Meetings for Maximum Impact Communication is a vital cornerstone of any business meeting. As the CEO or team manager, you have to use the best skills to keep your employees motivated towards achieving personal and professional goals. To succeed at this job, you'll have to possess the right…

The post How to Best Communicate Your Ideas in Meetings for Maximum Impact appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Before you influence, show up If you expect to have any kind of influence in your company or in your industry as a whole, the first step is to show up. This means getting involved with your work community and going the extra mile in terms of the effort you give your assignments. The more…

The post Before you influence, show up appeared first on Greater Flagstaff Chamber of Commerce.

View Details

The Servant Leader's Guide to Persuasion When many people think of persuasion, images of sleazy, unscrupulous salespeople often come to mind. While it is true that their methods can be quite persuasive, there are other ways to convert others to your way of thinking or doing things without them feeling as though they are getting…

The post The Servant Leader’s Guide to Persuasion appeared first on Greater Flagstaff Chamber of Commerce.

View Details

5 Management Keys for Effective Virtual Leadership Managers and leaders have been forced to adapt to the rapid changes unraveling at the workplace. As the world recovers from a pandemic economy, many companies have been left to rely on remote workers and flexible positions that combine in-person days with work-from-home schedules. For managers, the challenge…

The post 5 Management Keys for Effective Virtual Leadership appeared first on Greater Flagstaff Chamber of Commerce.

View Details

The World Would Be Better If More People with Leadership Talent Were Bosses Not all bosses have an innate talent for leadership, and not everyone who does have that talent realizes it, or is placed in a leadership position. While the title of manager or supervisor may imply that one is a team leader, the reality is…

The post The World Would Be Better If More People with Leadership Talent Were Bosses appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Leadership Doesn't Come Naturally To Everybody (But It's Never Too Late to Learn) The phrase "natural leader" can be a little intimidating for people who question their ability to direct a team. As a business owner, you've probably thought about leadership often, including ways to help your team achieve more and how to mentor employees…

The post Leadership Doesn’t Come Naturally To Everybody (But It’s Never Too Late to Learn) appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Are You Leading or Managing?

Many managers make the mistake of thinking that a managerial position automatically means that they're a leader. However, there's a distinction between managing people and leading them. Understanding the difference can make a significant impact on your career growth.

Managers Direct, Leaders Inspire Managers typically have a strategy to achieve specific desired results. They reach their goals by setting certain standards for employees and creating solutions that reach targeted objectives.

Leaders, on the other hand, seek to achieve goals through inspiring others. When mentoring and detaching, leaders ignite passion in their mentees and coach them into turning their vision into reality. While leaders may have the same goals as managers, the difference here is that leaders encourage shared vision in their mentees.

Leaders Adapt; Managers Rely On Experience Leaders are innovative and show their strength during times of chaos or difficulty. They think outside the box and seek creative solutions for unusual circumstances. On the other hand, managers tend to follow tried-and-true approaches to challenges and rely on their past experience to solve problems.

Leaders offer innovative decision-making, while managers may be resistant to change.

Managers Repeat Proven Skills, While Leaders Seek To Learn Like successful entrepreneurs, visionary leaders are eager to learn new things, broaden their worldview, and increase their expertise. They embrace challenges and are open-minded to trying new things. Most importantly, they aren't afraid to fail.

Managers typically rely on proven strategies and repeat the same methods that have worked in the past. While their existing knowledge may solve their daily problems or produce consistent results, there's no room for growth or innovation.

Managers Build Procedures, Leaders Network Leaders build a network of peers that support their vision – a visionary safety net if you will. Everyone on the team shares the leader's vision, and the leader, in turn, often communicates with the team, sometimes leading from the middle. This environment of trust and support often helps the entire team in the long run.

Managers, however, build the "bones" of the system, creating procedures and structure to support the leader's vision or the company goals. While they may communicate as often as leaders with other teams, managers may also directly achieve outcomes. They ensure that all the tools are in place and Best Practices to get to the desired results.

Managers Have Employees; Leaders Have Fans Leaders' inspiration, encouragement, and motivation result in a team that's more than just a group with the same goals. Leaders create trust and bonds with their followers and have a community passionate about achieving a shared dream. In the long run, the support and loyalty from the fans and followers may end up with results that go beyond the initial scope of the vision.

While they may have loyal employees and work hard because they're inspired, managers tend to focus more on enforcing procedures, delegating, and providing direction for a business or organization. The followers and employees follow the direction because it's their job, not because the manager's charisma inspires them. As long as the manager delivers results, they're successful.

Takeaway Characteristics of a leader and a manager together can often achieve both business growth and innovation. The best business owners combine the charisma of a leader with the effectiveness and precision of a good manager. Efficient managers can often help support a leader's dreams by providing the mechanisms to achieve them. The best organizations combine the skills of both.

The Greater Flagstaff Chamber of Commerce is a catalyst of business growth and success, a convener of leaders and influencers, and a champion of the business community. The Chamber of Commerce can support and help your business grow in many ways. The Chamber creates a strong local economy, we are your business advocate, we provide networking and marketing opportunities to elevate your name/brand, and the Chamber promotes economic prosperity, just to name a few goals. Click to learn more about the Flagstaff Chamber can help your business develop and thrive.

The Greater Flagstaff Chamber of Commerce podcast, BizzBuzz, is now available on Spotify!

The post Are You Leading or Managing? appeared first on Greater Flagstaff Chamber of Commerce.

View Details

5 Signs You're a Community Leader Leadership comes in many forms, from those who inspire dedication and support to those who rule through fear and intimidation. A true leader is someone who can command those under them without having to resort to extreme tactics. Many great leaders share some common traits, so work to improve these qualities in yourself to establish yourself as a leader in your community.

A Vision for the Future You won't get very far as a community leader if you don't have a destination in mind. In order to get your friends and neighbors to rally around you, they need to have a sense of what your goals are for the community. Take the time to think about what it is that you want for your neighborhood, and find out whether others share your vision. This way, you can all begin to work together towards a common goal.

Humility One of the marks of a great leader is the ability to recognize when you don't know something. Admitting that you need outside help or advice is not a sign of weakness but rather a show of wisdom. Just because you ask for help doesn't make you any less of a leader. Of course, you don't want to discount your own knowledge, as you have a unique perspective to offer your community. The key is to recognize when others are more qualified to handle certain tasks. True leaders know when to do the work themselves and when to delegate.

Charisma Some people seem to have a quality about them that just draws people to them, even if you can't pinpoint what it is exactly. You'll need charisma to succeed as a community leader because you need to be able to persuade people to listen to what you have to say. Take every opportunity you can get to refine your public speaking and networking skills. As you continue to rise through the ranks of your community, you'll need to draw on these skills more and more frequently.

Bringing Out the Best in Others A true leader knows how to maximize other people's strengths by encouraging and supporting them. Rather than clawing your way to the top by tearing down those around you, it is far better to build yourself up by building a strong team. With everyone working together, the entire team gains greater recognition, and as the leader, you'll get the most recognition of all. You'll get greater loyalty from your team as well, as they'll be more inclined to support you when they feel valued and that their skills are being put to good use.

Patience You won't become a community leader overnight, so you'll need to have the patience necessary to gradually build your audience over time. If you take the time to get involved in your community and listen to what your peers are saying, you'll establish yourself as an active member of society. Over time, your neighbors will start to get to know you and value your opinion. As you continue to grow and expand your influence, you'll be well on your way to establishing yourself as a community leader.

There is no time like the present to start grooming yourself to become a pillar of your community. Focus on self-development and improving the community around you, and the rest will eventually fall into place.

The Greater Flagstaff Chamber of Commerce podcast, BizzBuzz, is now available on Spotify!

The post 5 Signs You’re a Community Leader appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Toxic Workplaces and Bosses Have These in Common

The Great Resignation is partly due to many people realizing that the demand for employees has created opportunities for them to try new things. A side effect of the work-from-home shift during the pandemic and an overall change in workplace culture shined a rather bright light on toxic bosses, a toxic workplace, and toxic coworkers.

Sometimes red flags can be hard to spot, but there are a few things that negative bosses and toxic workplace cultures have in common.

1. Blame is Shared, Credit Isn't President Truman famously said, "The buck stops here," a management style where a good leader takes responsibility for a team's performance – both good and bad. A boss that's a glory hog or one that takes all the praise and credit themselves is one to be wary of.

Credit-grabbing bosses may also be the kind that shuffles blame. They're typically either very new managers, afraid of making a mistake or being held accountable for poor team performance, or a self-aggrandizing manager who feels they do no wrong. Both types of bosses pass the blame to anyone involved in the project and rest on the laurels of successful team efforts.

2. Lack of Trust Unglues Culture If you've ever worked on a collaborative project, you know how important trust and communication are. However, in a toxic work environment, there may be people on your team who claim credit for the contributions of a group or use the information and insight you give them to advance their career, leaving you behind.

If you find yourself blind-copying your boss on every email you send to a teammate, you might be in a strained work environment. Or, if you note one or two individuals always look out for number one, to the detriment of the rest of the department, you may be working in a fragmented culture.

3. Uncertainty Limits Your Best Work When your boss doesn't clearly communicate expectations or shift the goalposts, it's hard to know if you're performing up to standard. If you have a boss who's an information hoarder or one who changes their mind about priorities every week, it's hard to keep up. An unpredictable work environment naturally won't have the best results from a team because the members are too busy playing catch-up or anticipating their boss's desires.

4. Fear of Negative Feedback There's a saying that honey catches more flies than vinegar, and it's very true in the business world. Bosses who create an office culture where workers produce out of fear of punishment, rather than working towards an incentive or a reward, end up with employees who do just enough to avoid consequences.

Fear of criticism, especially when delivered in public or inappropriately, using sarcasm or raised voices, creates a workplace environment where everyone is tense and on edge. That's not to say that there shouldn't be consequences for poor results or bad behavior, but good managers praise in public and chastise in private.

You Have Options If you've noticed one or more of these warning signs about a toxic work environment or boss, you have options. Businesses all over our region are hiring, and reading these signs may be just the impetus you need to look elsewhere. When leaving a job, however, refrain from a dramatic exit, and instead, turn in a notice and leave on as good of terms as possible. Look for small businesses in your area, where an owner-operator is hands-on and invested in success, or check with the Chamber for companies in your area that are hiring.

The post appeared first on Greater Flagstaff Chamber of Commerce.

View Details

How to Answer That First Interview Question: "Tell Me About Yourself"

The common interview question, "Tell me about yourself" feels like it should be easy to answer. You're the expert on yourself, after all. But all too often, this question, though intended to be a conversation starter, feels ultra stressful and can even paralyze job seekers.

Don't worry. If you know that "Tell me about yourself" is coming, you can prepare an answer that helps the interviewer feel intrigued about who you are and what you bring to their company. Take a look at some basic guidelines for answering this all-too-common question.

An Easy Formula to Answer the Question Try grounding your answer to the question in time to help yourself sound polished and professional. Start with what you're doing in the present, including your current job and what you've learned there.

From the present, move back into your past and mention some of your highlights. These might be educational achievements, previous jobs, the story of how you got involved in your current field, or specific accomplishments from your past that are relevant to the job you're applying for now.

Finish up your answer to "Tell me about yourself" by moving into your hopes for the future — specifically, your interest in the job you're interviewing for.

What Hiring Managers Want to Hear The prompt "Tell me about yourself" may seem too vague to provide any valuable information to interviewers, but it's actually quite useful to hiring managers. It's an easy way to start an interview without wasting time on small talk. The question also lets interviewers get a sense of your communications skills as well as seeing if you're prepared for the interview.

Remember, job interviewers really are trying to get to know you. They may also have interviewed so many people that all the resumes they've read are blending together in their minds, and your answer will help match you to your resume. Take the moment when you're asked this common question to help set the stage for the rest of the interview by providing prompts that the interviewer can use for follow-up questions.

What Not to Say Planning ahead for the inevitable question "Tell me about yourself" isn't quite enough. You also need to make sure you don't add material that undercuts your efforts to make a good impression.

As you plan for this question, try to avoid these pitfalls that can send your interview in the wrong direction:

Don't go overboard with personal details. It's okay to mention where you grew up or went to school (especially if that gives you something in common with the interviewer), but don't go into detail. Mentioning hobbies or special interests can make you stand out if they're relevant — but this isn't the time to talk about how proud you are of your kids.
Don't duplicate your resume in your answer. The hiring manager has already read your resume. Now is the time to add to it, not to repeat facts the interviewer already knows.
Don't memorize your answer. If you're reciting a memorized answer, the interviewer will be able to tell. Think of your response in bullet points, where you hit the main elements in a different way each time you answer the question.

As you hone your answer to this commonly asked interview question, you can find ways to tailor it each time to the needs of the company you're applying to. That way, you can show yourself off at your best in each interview.

The post How to Answer That First Interview Question: “Tell Me About Yourself” appeared first on Greater Flagstaff Chamber of Commerce.

View Details

New Workplace Habits Learned by Working From Home

As pandemic restrictions lift and people return to the office, which new habits are they bringing with them? While trends like working in your pajamas are probably not making the journey from the home office to the "real office," other strategies make many workers much more productive.

We've talked to several people who are taking their work-from-home strategies back to the office and enjoying greater peace of mind.

Schedule Your Entire Week One business owner we spoke with mentioned that working from home helped her improve her planning. She now has a better habit of preparing her entire week on Sundays, scheduling each day in order to plan for larger projects. When you do this, you can set your top priorities and plan less-urgent things around them.

As you plan your week, consider adding your personal schedule to your work schedule, including walks, workouts, trips to the grocery store, or appointments and activities for children. Putting your entire calendar together shows you what each day looks like and allows you to block off time as "busy" to accomplish specific tasks.

Get Outside With so many indoor recreation destinations closed during the pandemic, many people got a new appreciation for the great outdoors. Taking time for a walk in the middle of the day, even if it's just around the city block, can help you feel more refreshed and ready to tackle a challenging work project.

"One habit I developed when working from home," mentions one business owner, "is that if I were stuck on a problem, I'd walk around my neighborhood to clear my head. Not only did this help me get more activity into my day, sometimes a creative solution would come to me when I was outside walking."

Don't forego spending time outside when you're back at the office.

Don't Sweat the Small Stuff – Just Do It A simple way to whittle down your to-do list is to tackle the things that take less than a minute to do. If you can complete a task in under 60 seconds, just do it, whether it's a quick email reply, logging your expenses or hours, or returning a phone call.

Taking care of the small things can make your task list much less overwhelming and reduce the chances of procrastinating.

Eliminate Meetings On Mondays and Fridays One member mentioned that he stopped scheduling meetings on Mondays and Fridays and instead devotes those two days to ongoing projects. He mentioned that when working in the office full-time, his days often felt disrupted by meetings at different times, making it difficult to get back into a productive flow. By limiting meeting days, he's able to be much more productive.

Eat Smaller, More Frequent Meals Pandemic snacking has become a joke in itself, and many of us became used to eating when we felt like it at home. However, eating smaller, more frequent meals has been shown to help regulate blood sugar and reduce mid-afternoon "crashes" after a big lunch, making people less productive. Taking smaller meal breaks instead of a long lunch hour may make it easier for you to concentrate.

The New Normal Many of the tips we mentioned make employees more productive and help ease some of the mental stress of balancing work and family. When you're prepared for the week and have a handle on your obligations, it can reduce the stress many people feel at work. To help your employees – or yourself – be more productive, we suggest incorporating some of these tips into your workday, too.

The post New Workplace Habits Learned by Working From Home appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Employee Red Flag? Or Sign of Talent?

Do you know what makes a great employee? Some traits are easy to spot: people who are punctual and reliable, perform well under pressure and can be trusted to complete their job tasks with few mistakes. However, some traditional "red flags" are actually a sign of underutilized talent. Are you letting a great employee wither on the vine?

Not All Great Employees Make Important Decisions When it comes to deciding for the company or a project, sometimes the best employees may realize that someone else is better qualified to make the decision. This could be the person in charge of the department whose decision will impact most or an employee with several suggestions about a different, better approach.

Great employees note when they aren't the right person to decide and have the insight to seek counsel from the person who is.

Good Managers Coach More Than They Discipline Writing up a subordinate for a rule infraction or poor performance is fairly straightforward and often the only option most managers utilize. Turning a mistake into a teachable moment takes more time and attention than some managers have, and this can be a missed opportunity for professional growth. Allowing employees to learn a lesson through experiencing the logical consequences of their mistakes often means that a lesson sticks and the employee learns from their mistakes.

Good managers and leaders realize that the goal is employee growth, not punishment.

Focus on Employee Goals, Not Company Goals A good manager can inspire their team to achieve company goals, but a great manager makes employees feel that what they're doing benefits themselves, as well. Most people work harder when striving for something that benefits them directly, not just company goals.

Professional development and training, taking on a challenging project, or having an opportunity to participate in major changes in the company gives workers a sense of purpose. When their contributions enhance their career and professional reputation and align with company goals, then these employees often outperform their peers.

Hands-On Leadership It's a fairly well-known fact that most employees have more respect for a leader who's willing to get their hands dirty alongside them than one who managers from afar. A boss that can keep everyone on task, motivated, and organized will typically get great results. But when something goes wrong, and it's an all-hands-on-deck situation, a boss who is able and willing to pitch in will earn a lot of respect from their employees, who will often perform better under their leadership.

Build Your Culture and Your Culture Will Build Your Business Identifying employees, line supervisors, and managers who exhibit these traits, some of which may seem antithetical to what a "good manager" is supposed to be like, is an important part of running an effective business. When you look for leaders or leadership potential, look for individuals who see three moves ahead, not just putting out fires. True leadership means understanding the strengths and weaknesses of everyone on your team and identifying where to play those strengths for the greatest effectiveness. A manager who is willing to defer to the expertise of another, or one who can pitch in alongside their team in a pinch, is one who truly understands what it takes to get the job done.

If you notice that you have someone with the above traits working for you, consider placing them in a mentorship position to help you grow and develop new talent in your company.

The post Employee Red Flag? Or Sign of Talent? appeared first on Greater Flagstaff Chamber of Commerce.

View Details

4 Ways to Lead With Compassion How do you genuinely inspire and motivate your team? In the age of "the Great Resignation," good leadership stands out. Managers and business owners who think that they're charismatic and influential leaders may need to take a moment to reflect on their effectiveness. Leading with compassion may be the key to connecting with employees on a deeper level and ensuring a loyal and productive team.

If you truly want to influence others, you need to earn their trust. Influencing for the sake of influence, power, or other self-centered motivations isn't going to get you anywhere, and your team can usually see through a leader that doesn't have genuine care and concern for their well-being.

Focus On Transformation Without a personal connection, leaders find it difficult to affect people's behavior over time – at least without coming across as dictatorial or overbearing. To achieve a personal connection, focus on encouragement and support through empathy for your team.

During this time of uncertainty, from post-COVID protocols to workplace challenges, present yourself as human and vulnerable, rather than infallible and unapproachable. Your team is looking at how you cope, and demonstrating that you're human goes a long way towards establishing personal connections.

You can't reach people if you're only motivated by the bottom line. Here are four ways that leaders and business owners can lead with compassion.

Engage in Active Listening Instead of seeking to influence others, focus instead on asking the right questions and listening to what your team is and isn't saying. You may not have all the answers, but being present goes a long way towards building trust.

Many business owners labor under the impression that they have to have all the answers to gain respect. This couldn't be further from the truth. If you want to make a difference, listen, process, and then act upon what you're hearing from your team. Being consistent with your communication gives your team stability and trust in what you say.

Know Your Team Members Get to know your employees to understand what truly motivates them. While money and job security are big motivators for anybody, there are also secondary motivations that you won't understand unless you take the time to create and nurture those interpersonal connections. For example, have genuine conversations about areas your team sees for improvement or things they didn't like about past leadership (at the current workplace or other jobs they've had).

If you create an environment of trust and respect, your team won't be afraid to speak up. When they raise concerns, your reaction and how you listen will teach them everything they need to know about speaking up in the future.

Create an Environment of Appreciation A simple word or praise or acknowledgment after a tough week goes a long way towards making people feel valued in their jobs. When you do give praise, make it specific and personal. Note where someone played a critical role in the success of a particular project or when someone went above and beyond in client care.

Your End Goal is Self-Awareness Are you out of touch? Is your approach tone-deaf? Take some time for introspection to determine if you're leading from the heart or still leading from the desire to influence others. Being self-aware enough to admit that you're constantly growing and improving as a leader sets an example for your team. Plus, taking the time for regular self-assessments can help you determine whether you're on the right path for compassionate leadership.

Takeaway Employees crave transparency and authenticity in their leaders, not simply giving a motivational speech. Leading with compassion and humility is often the key to having a loyal team that trusts your leadership.

The post 4 Ways to Lead with Compassion appeared first on Greater Flagstaff Chamber of Commerce.

View Details

For High Skill, High Value Jobs, Working From Home Doesn't (Always) Work

While many people discovered that they could complete their jobs through working from home or flex time, not everyone had the same results. Those in high-skilled, collaborative roles may do better with in-person collaboration with teams, for which regular Zoom meetings can't achieve the same results.

While the pandemic accelerated the pervasiveness of working from home, the remote work model still hasn't ironed out all its kinks. However, as the world becomes increasingly globalized, working with geographically scattered teams will become more common. Some people found that working from home increased their productivity, but for the most part, people who were more productive and enjoyed working from home were in the minority.

The Science of Work From Home For individuals working as part of a creative team, feeling like part of a team is a struggle when working in isolation. Many people in these positions report feeling more like a worker and less like part of a creative family. Thinking that others don't see how hard they're working is common.

It's not just the individual members of the teams that report the damaging effects of working from home. The integrity of teams themselves also breaks down. Some of the best creative work happens in a collaborative state of "flow," with collective attention focused on a single problem and building ideas off one another. Zoom meetings and group emails don't produce the same hive mind effect.

There isn't digital technology that replicates the sense of flow (something everyone from star athletes to musicians and authors all credit to some of their finest work). If a virtual flow and creative fugue state were possible between teams, it likely would have been discovered during the pandemic. As many workers noted, collaboration was the most significant thing to suffer across many industries.

The Price of Isolation Employees noting a lack of collaboration, tired of working in isolation, and feeling frustrated and under-appreciated in a creative team role played a large part in 2021's Great Resignation. With a quit rate of 25% in 2020 and 2021's resignation rate which was expected to match it, there's a significant shortage of good teams and good team members.

Employers who can help employees achieve a better work-life balance without losing the effects of in-person collaboration will be the most successful in attracting and retaining top talent. Having compulsory in-person days where teams can collaborate is one option. Teams that work best in a collaborative flow may achieve the best results in a structured hybrid model. This is different from individual hybrid working since the goal is to have teams together on a regular basis.

Takeaway By combining flexible working hours with structured "team days," employers can offer their creative teams the best of both worlds. This hybrid model may also come with more flexible working hours outside of a 9-to-5 with long rush-hour commutes. As long as the team members are present for their compulsory office days and as long as their independent goals and project duties are completed, they may be permitted to work remotely.

For most workers in the majority of industries, working solely from home simply doesn't work. But that doesn't mean that some flexibility about being physically present in the office doesn't have a place. Making team success the focus of the "new normal" is something forward-thinking business owners should embrace.

Check out the Chamber's new podcast on Spotify - BizzBuzz

Business After 5 - March 31st at Highgate Senior Living

The post For High Skill, High Value Jobs, Working From Home Doesn’t Work appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Bad Job Descriptions are Repelling Qualified Workers

Many of our members are recruiting talent to fill important positions in their businesses. Employers in many different industries find it difficult to find employees at every level, and chronic short-staffing is taking a toll on many businesses.

However, you may have more eligible workers than you think, but your job descriptions are turning them away before they even fill out an application. Today, we're talking about how bad job descriptions are repelling workers.

Overly Restrictive Job Descriptions Applying for a job can be a tedious process, and many applicants won't waste their time unless they're confident of an interview. The employer-created job description is the first thing applicants look at. If the description seems overly restrictive, or if there's a list of skills that an applicant may only possess half of, they'll likely move on to the next job posting.

Many employers make the mistake of crafting extremely detailed "wish lists" that an ideal candidate will possess. The longer and more detailed the job description, the smaller your talent pool will be.

Stringent Applicant Software Most businesses are using some form of online application software or service. Gone are the days of paper applications and "stand out font" typed resumes. Instead, job applicants apply online. Recruiters use applicant software and services for both entry-level and middle-to-high skills positions, and only the applicants that meet the criteria are passed on to the hiring manager.

Most businesses load their job descriptions into their application software. If the description is overly restrictive, the system automatically boots candidates out. Some applicants may have skills and experience in another field that can easily be applied to a different job in another industry, especially at a managerial level, but unless they tick all the boxes in the computer system, their applications aren't considered.

Employment gaps are another area where the software automatically rejects applicants. Some individuals may have a gap in paid employment but could have used that time to volunteer, finish a degree, or undergo professional training.

Fixing the Problem Opening up your talent pool starts with evaluating each job description. Some business owners may not be very good at writing job descriptions, and instead, simply have a long list of duties associated with the job. Consider having a human resources professional or a professional recruiter re-write your job descriptions, focusing on the essential skills and responsibilities of the position.

Next, reconfigure your applicant tracking software. Most programs allow you to customize the criteria that accept and reject job candidates, and a professional HR executive could also help you here. Ask the Chamber for recommendations for consultants in our area that can give you fresh eyes and experienced insight into how you can attract more job candidates.

Finally, if there is a specific job you've been struggling to fill, consider eliminating the online application process entirely, and instead just post the job and invite candidates to send in resumes and cover letters. You may find a gem whose resume may be unimpressive, but their cover letter addresses their "soft skills," or skills and training they underwent during an employment gap.

Taking a close inventory of the process of attracting candidates and how you're presenting the job may enlighten you to changes you can make to yield a larger, more diverse talent pool.

The post Bad Job Descriptions are Repelling Qualified Workers appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Why Businesses Reject Resumes - Even in a Talent Shortage

Walking down the street, it's rare to spot a business that doesn't have a "Help Wanted" sign in the window. The "Great Resignation," and the number of people who abandoned their 9-to-5 jobs for a side hustle or entirely new career, has resulted in a talent shortage for almost every industry.

However, it may not be a dearth of viable candidates that have made it difficult for you to fill a position at your business, but rather your hiring software that's rejecting decent job applicants before you get a chance to see them.

HR Software That's Too Smart? The days of the paper application are largely gone by. Now, many companies, even small businesses, use Human Resources software to automate the hiring process. Applicant Tracking Systems (ATS) and Recruiting Marketing Systems (RMS) manage the job application pipeline and streamline the recruiting process. Hiring managers can use ATS to sort through dozens of online applicants for entry-level positions, while the RMS allows recruiters to filter and rank potential applicants for middle-to-high skills positions.

While these automated hiring software systems can help employers quickly find a strong pool of candidates, the protocols in the programming may automatically reject otherwise qualified candidates, such as those with a gap in employment history or those whose experience from one industry could easily transfer to another industry that requires similar skills.

As a result, ATS and RMS systems automatically exclude viable job candidates from consideration. Hiring managers never see the resume and cover letter, the latter of which could address an employment gap or demonstrate how a candidate could apply cross-industry skills.

High Skills Candidates Being Vetted Out? Some Chamber members note that qualified high-skills candidates may be automatically vetted out of the hiring process because they don't match the exact criteria of the ATS or RMS algorithms. The numbers of middle-skilled workers vetted out are even higher.

However, the criteria used by the hiring software didn't appear out of thin air. In fact, many qualified candidates are rejected because they don't match the job description posted by the company. Oops. Some recruiters may use a stringently written job description to remove the marginally-qualified candidates and thus minimize the number of potential job applicants.

How Can Businesses Increase Their Hiring Pool? One way to increase the number of available applicants is to re-write the job description, re-evaluating it to include more "soft skills" such as work ethic, engagement, and innovation. Firms open to seeking "hidden workers" — talent that was automatically or arbitrarily weeded out of the automated process, may discover an untapped asset. Instead of adding new skills and requirements to existing job descriptions, switch the filters on your hiring software from "negative," which weeds out more applicants, to "positive," which increases the hiring pool and includes candidates with a broader range of experience.

Hidden workers are those who, like the examples above, aren't an exact match for the specifications of the job description but who may have plenty to offer employers, especially companies that are willing and able to provide extra training for applicants with drive and potential.

If you're struggling to fill a position in your company, or if you're suffering from a lack of available front-line workers, take a closer look at your hiring software. A few simple tweaks to the conditions set in the system and some revamped job descriptions may yield remarkable results.

The post Why Businesses Reject Resumes – Even in a Talent Shortage appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Interview Your Employees So They Stay The Great Resignation is spurring a rash of hiring bonuses, better perks, and aggressive recruitment. You've probably heard of or are engaging in focused talent retention – but have you tried the "stay interview?"

The opposite of an exit interview, a stay interview is a semi-formal conversation with your top talent about why they stay with your company. Some companies may already have something similar in place as part of their annual review process.

It's a fairly straightforward approach, wherein managers seek to understand more about each individual's goals, how they're feeling in their current position, and what the company can do to help them grow professionally over the next year. Here's how to effectively conduct stay interviews with your top talent.

It's Not a Formal Conversation The interview is less structured than a hiring interview, and more of a conversation. However, these conversations may be ineffective if your team doesn't have a sense of security in talking freely. If there's an unspoken fear of retaliation or nervousness about speaking up, you won't get the open feedback you need.

This culture also requires your managers to be vulnerable and open to constructive criticism. Often, stay interviews will yield a mix of things you're doing right and areas where the workplace needs improvement. Remember when doing this that it's a dialogue – not simply asking your employees for a list of things to improve.

What Should I Ask in a Stay Interview? Focus on the employee's work every day and how valued they feel their contributions are. You can ask how they feel about the organization in general, but steer clear from asking for status updates about current projects. You're looking for a general sense of their satisfaction.

A few questions to get the conversation started can include:

How do you feel about the impact of your work?
What would you like to do more of in your role? And less of?
Do you see a future for yourself here? What does it look like?
What makes you happy to come to work?
What would prompt you to quit?
If you were the department head, what would you do differently?

Finding out what would make an employee leave the company will shed light on what you need to do to make them stay. As a manager, it's your job to bring your stay interview feedback to those above you, especially if you aren't in a position to make significant changes to a salary package or working conditions.

Don't be surprised if employees initiate stay interviews with you. Unless they're living under a rock, many workers know that they're in high demand and have a lot more power than they've had in a long time. Be aware and receptive if you sense someone is initiating a stay conversation.

Acting On Stay Interview Feedback End a stay interview on a strong note, thanking your employee for their time and summarizing what they've said in your own words. Ask if you're correct in your understanding, and tell them what your next steps will be with the information.

The stay interview is a great way to make your employees feel valued and heard. As a business owner, appreciating the work contributions of your top talent (managers included) goes a long way towards retaining them.

The post Interview Your Employees So They Stay appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Do This Before The Great Resignation Becomes The Great Revolt

Walk down the street outside your business and you'll probably see at least one "Help Wanted" sign – and you likely have one of your own up, too. The Great Resignation is turning into the Great Revolt, as workers are leaving jobs in droves – or organizing, striking, and otherwise rebelling due to poor workplace conditions and frustration with the imbalance between company shareholders and front-line workers.

How can you change your workplace environment so your employees want to stay? Here are five actionable strategies you can implement right now.

Improve the Workplace Elevated turnover is the clearest indication that something could be improved in your company. The minimum to attract and retain workers is to offer a living wage (about $15-$20/ hour), a safe working environment, and a company culture of fairness and respect.

It's not just about the money. Properly trained managers make a huge difference in whether or not employees experience a stressful workplace. More than half of workers cite a lousy boss as the reason they quit a job they otherwise enjoyed.

Investing in your managers, including leadership training, can turn your organization from good to great. Hands-on, engaged managers increase team productivity and reduce turnover, creating an environment that attracts new talent.

Address Employee Burnout Burnout has long been one of the chief reasons people leave their jobs, but the uncertainty and work environment changes since the Covid-19 pandemic has brought on long-term physical and mental exhaustion. A recent study cited nearly 90% of employees are suffering from burnout.

The three main components?

Lack of accomplishment
Emotional exhaustion
Depletion of empathy

When your team members feel like they're spinning their wheels and getting nowhere, it's hard for them to have compassion for anyone else – your customers, their co-workers, and your bottom line. Being able to rest and recharge is typically the only healthy cure for burn-out. Consider periodic office closures and extra paid time off to help your staff rest and recharge.

Change Your Definition of Work Our current work model is still measured in hours, an outlook that has its roots in the manufacturing culture of the Industrial Revolution. Unless your business provides service in hours, such as a set service time, shift your focus to measuring outcomes and results, not hours spent on the task at hand.

People want to be measured for their contributions and successes, not just how many hours they logged. When you define work as a successful outcome, you shift the focus on each team member's performance and contribution. This model also opens up flexible working schedules, allowing team members to work no-traditional hours or work from home, as long as they're hitting key metrics for their contributions.

Recognize and Reward Loyalty Many people may be leaving one job simply to have the signing bonus and pay increase that starting a new job offers. These financial motivators can lure away even your most loyal talent – so isn't it time that you reward your top contributors for their hard work and dedication during the pandemic?

People want their contributions to be rewarded. Now's the time to show them that you appreciate their flexibility with office closures, work from home, and commitment to their job during the pandemic. This shouldn't be just a pizza party, but rather bonuses, extra time off, or another tangible perk.

Take the time to appreciate your talent and improve your workplace culture. If you aren't paying attention to your team, they'll quickly look for greener pastures.

The post Do This Before The Great Resignation Becomes The Great Revolt appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Many Who Quit Didn't Show Up in Unemployment Numbers -- What Gives?

Millions of Americans have quit their jobs during the Great Resignation. 4.4 million employees left their jobs in September alone in search of greener pastures with July and August numbers not far behind. It would be expected that everyone that quit would either need to be reliant on unemployment benefits or another form of financial support. Unemployment data is showing a different story though, toting the lowest unemployment rates since the pandemic began.

What Americans Are Doing After Resigning They're doing what Americans do best, starting their own businesses! Many who work for themselves say they will never again work for someone else. Even during the rocky beginnings of a new business endeavor, the freedom and ability to explore interests creates value that can't be matched with how businesses have handled their workforce for the last 20 years.

Over half a million new self-employed workers have sprouted up since the pandemic began per the US Labor Department. The IRS also reports a huge spike in tax ID applications with a majority of them being for unincorporated businesses where the individual is the only employee. Online marketplaces are seeing an increase in sales of handmade goods and creative works such as writing, videography and voice acting. The Wall Street Journal has put together an excellent compilation of sources for the data driving these observations.

New and Existing Business Owners Should Be Excited Thinking about employees quitting and leaving a company with open vacancies may seem like a nightmare, but there's a silver lining that many overlook. Rather than the Great Resignation ending in record-high unemployment numbers, workers and self-employed individuals are instead looking to put their time into something they're proud of.

For business owners this means that creating the right value for a position will result in a driven and passionate employee that takes joy in their work rather than disdain. It's easy for larger companies to lose sight of the humanity behind a list of employees and this new wave of change could help change that. Even small businesses can be overburdened by responsibilities and lose sight of the positive workplace they initially had planned.

Great Endeavors Are in Store for Everyone The opportunity to position a brand or company as one that values everyone it works with shouldn't be overlooked either. For many businesses in our community this means a chance to create an even better environment for workers, setting themselves up for consistent staffing for years to come. When a member of the community shares positive experiences of a business with friends and family, it can inspire them to seek out employment with the same group.

Newly self-employed business owners will bring different industries and products to our region which promotes collaboration previously unavailable. Working with these sole owners is also simpler and more straightforward compared to larger corporations that have multiple layers to work through just to establish a communication channel. The Chamber looks forward to the new opportunities being created that will ultimately elevate our community to new heights.

The post Many Who Quit Didn’t Show Up in Unemployment Numbers — What Gives? appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Is the Great Resignation Permanent? Gaining traction since April of 2021, the Great Resignation has created a labor shortage for many industries that are now struggling to fill open positions. While some speculations early on suggested that workers would return before the holidays, time told a different story. A poll conducted by the US Chamber of Commerce showed a surprising 65% of unemployed Americans didn’t expect to return to the workforce before 2022 with a third of them expecting their return to happen after April of 2022.

The Outlook on the Great Resignation There is a growing portion of those who have quit who state they'll simply never return to the workforce and have instead opted for early retirement or self-employment. Previously employed individuals who still plan on finding new work are coming to the negotiation table with new demands. Increased pay is at the forefront of everyone's minds but they're also wanting more extensive benefits, workplace safety procedures and employee appreciation.

Demands such as these are especially important for those looking to work in the hospitality or service industries. The pandemic has given families a chance to evaluate what's important to them and low-paying jobs that don't invest in their employees aren't making the list. Younger generations are also cutting costs as much as they can in order to gain financial freedom and take full advantage of the long life ahead of them.

Work-life balance is the focus for those who have quit in 2021 and if the job market can't strike the right balance, workers won't be returning anytime soon. Such a mass wave of employees quitting is a huge red flag to employers telling them that they can do better. The Great Resignation also isn't the result of job hopping as workers in the 60s and 70s quit more often compared to the last two decades. The 1980's saw the beginning of Americans sticking with their jobs out of a lack of support even if they didn't like their work.

What This Means for the Future of Businesses Workers are requiring livable wages and a healthier work-life balance out of their employer knowing that there are dozens of other positions available. Being able to walk into a store and get an interview on the spot means it's up to companies to create value for new hires. Otherwise they'll face unfilled positions for months on end which creates a chain reaction of lost productivity and revenue.

Owners that pay sustainable wages and care for their employees haven't felt the impact of the Great Resignation nearly as much and this is good news. Smaller communities such as our own will increase in numbers and begin to thrive as families leave the dense city for a more suburban lifestyle. The groups migrating out of the city are also looking to start their own small business or chase more creative dreams that bring unique value to places that normally would have to travel into the city for it.

The key takeaway from what we've seen of the Great Resignation is that Americans are putting more value into their time, opting to spend it with loved ones and exploring their interests. Workplace culture will need to transition in order to keep up and see a return of employees come 2022.

The post Is the Great Resignation Permanent? appeared first on Greater Flagstaff Chamber of Commerce.

View Details

How to choose colors for your new logo A logo is the first impression people will have of your brand. With studies revealing users take 0.05 seconds to form an opinion about your business, there is a need to make your logo really stand out. Most successful and iconic logos that make a brand instantly recognizable leverages best-suited colors in the right way. The right color for your logo helps emphasize your brand's visual aesthetics and messaging, so you attract the desired audience. Experts from the Greater Flagstaff Chamber have come up with the following tips to help you choose the right color for your logo.

Consider the Context When choosing the ideal color palette, consider the message your business needs to communicate. Assess the specific characteristics of your brand and the advantages you want to emphasize. These could include bold innovativeness, efficiency, compassion, speed, and more. For example, you can choose a blue shade to emphasize competence or red colors to bring out an aspect of courage and energy.

Understand What Each Color Means If you need your logo associated with specific emotion and meaning, you must understand what each color means. The following are some of the widely used color pellets:

Red: Evokes passion, aggressiveness, energy, or provocativeness. Red is a powerful choice for brands that want to stand out from the pack. It is a color of choice for companies in art, media, food, drink, technology, retail.
Orange: Focuses on cheerful harmony and excitement. It evokes feelings of vitality, fun, playfulness, and exuberance
Yellow: Communicates hope and optimism. It also stimulates creativity and energy. It can be a great color to catch a customer's attention
Green: Green is a universal color implying calm, freshness, and health. Deeper greens are synonymous with affluence, while lighter greens are associated with serenity. It is an excellent color for businesses in the finances or gardening niche.
Blue: Blue is undeniably the most popular choice for a brand color. Blue communicates trustworthiness, dependability, security, and responsibility. Most companies in the finance industry have a blue shade in their logos.
Black: If you want your brand to look modern, stylish, and elegant, choose a black shade for your logo. Black works exceptionally well for expensive products as it communicates prestige, value, timelessness, and sophistication.

Consider Using More Colors Essentially, you don't have to use just one color in your logo. Using a variety of colors is an effective way to emphasize the uniqueness of your product or service and communicate a broader message to your audience. Consider using 2 or 3 colors to bring out the unique qualities of your brand. Check which combination works perfectly for you and which doesn't work. For example, you can combine a courageous brown and an inviting yellow.

Understand the Symbolic Value of the Color If your company has an international reach, do in-depth research on the symbolic value of the color you choose and how it is perceived in various cultures. For example, the color white is perceived as the color of purity in most western countries, but it represents death in some eastern communities.

Make It Stand Out A quality logo goes a long way in enhancing brand recognition. If you want your business to stand out from the crowded field, ensure the color palette you choose is hugely different from that of your main competitors.

Maximize Your Visibility with the Right Color Color plays a bigger role in marketing than most brands are aware of. Color influences the way the public perceives your company. It doesn't matter how great your logo or message is; if you are using the wrong color, your brand will definitely suffer. If you need help choosing the right colors for your business, don't hesitate to contact us at the Chamber for recommendations of local branding experts.

The post How to choose colors for your new logo appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Upgrade Your Website Traffic with These Tricks Your company website is the first impression nearly all of your customers have of your business. If it's not optimized for search engines, though, potential customers may never see you. Search engines have artificial-intelligence "bots" that scour the internet for websites that match a user's search query, and the more attractive your website is (Search Engine Optimized, or SEO), the closer to the top of the rankings it will be and the more traffic you'll receive.

If you're struggling with visitors to your small business website, there are a few tricks you can employ to increase unique site visitors.

Checklist For SEO On-page SEO doesn't just mean a great website. It's also a website that's constructed properly and easily found. Here's a handy checklist:

Use a good server to host your site
Make sure you have the correct domain name for your site and enable encryption
Ensure that you've enabled HTTPS and all your links are HTTPS encrypted
Make sure there's only one version of your site
Set up authenticated emails so your customers can contact you
Fix or remove broken links, and remove irrelevant content
Enable data compression and caching
Link your website and share it on social media
Use the Google Search Console webmaster tool to register your site

Focused Content Strategy Quality content adds value to the user experience and enhances your SEO. Your ideal customer isn't just searching your website arbitrarily – they have a need and are looking for specific ways to have it met. When you offer how-to video guides for your products, well-written blogs about trends in your industry, or even detailed e-books, you're creating a website that's rich in useful information.

Not only will this strong content strategy increase your visibility, but you'll also position yourself and your business as a trusted authority in your field. When your customers trust you and depend on your insight and information, they'll become repeat customers.

Use the Right Keywords The right terms in your content attract the attention of search engine bots and help boost your rankings. Large companies can afford to dismiss more niche keywords and long-tail strings of keywords and phrases, but smaller businesses can't.

Focus your content on more specific keywords and ones that relate more specifically to your business and brick-and-mortar address. Location-specific keywords are important, too, so be sure to use your city and state, plus nearby towns, in your content.

Acquire Both Active and Passive Links Good content won't just earn you new site visitors. You'll also acquire backlinks, where other sites link your content to their site. These links add value to your SEO and improve your position as a trusted authority.

Not all links are good ones. Types of links that improve the value of your website include:

Links pointing to your website naturally, offering helpful information to the user
Links from websites related to your industry
Links to specific content on your site that other website owners find useful

Stay Up-To-Date With SEO Changes The algorithms that major search engines use change from time to time, and an SEO strategy that worked a few years ago may not be effective now. Google programs its bots to provide results that match important keywords and relevant, fresh content. Keep your site updated, and look for changes announced by the major search engines.

A great website is perhaps the single best marketing tool for your small-to-medium business. Making sure that it's visible to new and returning users through smart and effective SEO can help your business grow.

The post Upgrade Your Website Traffic with These Tricks appeared first on Greater Flagstaff Chamber of Commerce.

View Details

What a Weird Housing Market This Is If you're trying to buy a home, the housing market in your community may be crazy tight. This is a weird housing market right now, and with the pandemic getting better, many buyers are clamoring for a very small supply of homes for sale. In even more bizarre news, some cities' rent prices are sky-rocketing while others are dropping – in some major cities, decreasing by the double-digits.

In any other year, the recession caused by the pandemic would have devastated the housing market, as well. But during 2020, there was an unexpected real estate boom, specifically higher-end home purchases in suburbs and small towns. Single-family homes have always been in shorter supply since the 2008-2009 housing crash, and new building has been slower. Short supply isn't the only factor in higher demand; very low interest rates in 2020 also spurred a flurry of home purchases. Finally, as more Millennials enter their 30s, they're in a better position to buy a house.

K-Shaped Pandemic Economy While each factor contributes to the demand for homes, it doesn't quite explain what experts call a "K-Shaped Economy." There's a significant divergence between rent prices and homes. Hourly workers in restaurants, hospitality, and retail took a significant hit on their finances during lockdown. In contrast, white-collar workers in the finance, tech, and other industries that didn't rely on in-person service could work from home and ride out restrictions.

Pandemic cabin fever in cramped spaces may have accelerated the drive to purchase a home or upgrade to a larger one. People in a position to buy more expensive single-family homes compete for a smaller number of suburban homes with extra rooms and other amenities.

Demand for apartments or townhouses close to city centers or entertainment districts dropped significantly. This led to a decrease in rental prices and even fewer people to rent these units. Younger professionals may have opted to stay with family during the pandemic instead of getting their own rental place, further depressing the rental demand.

This Strange Moment In the US Housing Market While the K-shaped housing market has highlighted some of the fundamental economic differences between the white-collar and the service worker class, there may be a silver lining. The decreased rental prices for apartments, condos and townhomes in the city centers may be luring younger or middle-class residents back – people who had been pushed to the outskirts of a city. With this "reverse migration" may come a middle class with more disposable income, as they aren't having to spring for a long commute and may be able to take advantage of walkability and public transportation available in downtown areas.

Rent prices may be starting to creep up in some of the places hit the hardest. And it's not just younger people who may be moving into these prime locations. Some city people who moved into the suburbs may be missing the vibrancy of downtown and are seeking to move back, taking advantage of lower rent prices.

While the weirdness in the housing market isn't necessarily a tale of generation vs. generation or class vs. class, it has shined a light on the challenges that Millennials have faced with "typical adult milestones" such as buying a house in the suburbs. However, it's possible Generation Z who may benefit the most, able to live in great city locations at lower prices.

The post What a Weird Housing Market This Is appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Creating a Post-Covid Business Plan For many local small businesses, the past almost two years have been one of the most unprecedented challenges. With many states lifting Covid restrictions, and the vaccine administered at a fast pace, re-opening is the next thing on the horizon. Business planning can be challenging enough in the best of times, and this year is far from the best. Therefore, creating a post-covid business plan, one that's realistic and achievable, can help you define your business goals over the next year, and give you measurable metrics to analyze the success of your business.

Three Important Questions For Post-Covid Business Plans Creating goals starts with defining them. Three key questions can help you create the best business plan, not just post-Covid, but in the future, as well.

How does your business really make money? Businesses aren't just vendors of goods or providers of services. Successful businesses identify a need their customers have and position themselves as the answer to meeting it. So, what needs do you meet? Understanding this will help you know how you make your money, and can help you with marketing initiatives, too, as you'll be able to present your business in a way that appeals to your target customers.

Who do you depend on to drive the business? Appealing to your target customers can be difficult if you haven't defined who your target customer is. Focus on what type of person will patronize your business, including age, gender, and income, and education levels. Then, you can get a better picture of what this type of person needs, and how you provide it.

What will people's behaviors look like after the pandemic? Understanding how you changed your operating model during the pandemic can give you insight into how your customers will buy from you afterward. Did you start a home delivery service, or offer virtual consulting for a service business? Many of your customers may appreciate the convenience of these services, and they could be a vital part of your business moving forward.

Predicting Behavioral Changes For Your Customers Predicting whether your customers will continue their pandemic methods of consuming goods and services can be tricky. You may wish to send out a survey to your customer base, asking them if they preferred your pre-pandemic business model or the altered, more virtual one. Responding to their needs and presenting your business in the way that your customers wish to shop gives you a goal for your business.

Your target customer's needs may have changed, too. Perhaps they're working from home and they like the convenience of home-delivered goods and virtual services. Or, they may be tired of being at home, and welcome the chance to shop in person again.

Takeaway The Greater Flagstaff Chamber can be a strong resource for your business. It's an organization with a mission to help local businesses in the community grow and thrive. From helping you find the right employees to hosting business showcases, the Chamber is on your side, as a business owner. If you haven't stopped by your local office, take the time to introduce yourself and tell your representatives a little about your business, your goals, and ask what kind of programs you can participate in to help raise your visibility in the community.

The post Creating a Post-Covid Business Plan appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Surprising Advice About Your Content Marketing You've probably heard that content is king multiple times already, and you're almost getting tired of hearing it. But with consumer demand for custom content continually increasing, you must get your content in order if you want to reap the right benefit. Statistics from SEMrush show that more than 80% of companies have a content marketing strategy. Moreover, most of your site visitors only end up there after looking at some specific details they need. Therefore, you have to get your content marketing right to boost your traffic and increase conversions.

Unfortunately, even with content marketing being a critical aspect in any enterprise, research shows that only 32% of marketers consider themselves effective at it. We have come up with four critical things in content marketing that will help you improve your strategy. Keep reading for more insights.

You Need a Strategy for Content Marketing to Work Content marketing isn't just about writing and doing more writing and waiting for the desired results. You'll have to take your time and think about what your content strategy should be before you write your first post. Also, you have to know your target audience, the message that will resonate with them, and the added value of your products or services. If you don't know who you want to attract to your site and what they expect from you, there are fewer chances of turning your traffic into conversions.

Regular Blogging Can Increase Your Traffic Up to Five Times About 89% of marketers used blog posts as part of their content marketing strategy in 2020 to build more brand awareness. However, if you think that having a blog and updating it from time to time will deliver success in your content marketing strategy, think again. You have to be consistent in blogging to increase traffic to your website. Your audience loves to go through interesting blogs and active ones too. Post to your blog at least 16 times a month while still maintaining the highest quality in each piece for better results. Besides, this is a clever way of showing your audience that your company is active since you'll always have something to show and tell your clients.

Which Social Media Platform is Best for Your Content? We can all agree that technology and the internet keep evolving at a very high rate. Also, today's audience, especially the young generation, keeps switching from one platform to another. You will find that millennials love Instagram, salespeople like LinkedIn, and we know that most of our Chamber members are active users of Facebook and/or Twitter. Therefore, you need to do in-depth research to understand your target audience to have an effective content marketing strategy. When you have the right information about your target audience, you will know the social media platform to focus on when creating content.

Contrary to what social media experts might tell you, there is a single platform that is best for your content: your blog. Google will crawl and index your content more frequently if you have a blog and use it to post your most timely content. After posting your content to your blog, post to your social sites as outposts that engage your audience and lead to better relationships.

Content Marketing is a Daily Task Content marketing isn't a one-time thing or something you can do once a week or a month. This is especially true when you are sharing your content on social media. You will need to constantly supervise your content, even past the usual working hours and during the weekends. This is because you don't want a negative comment attracting many eyes, especially those who haven't used your products or services. Also, keeping in mind that your site is accessible from any part of the globe, you don't know when someone will read your post.

Marketing experts say content marketing is a core factor of any good marketing strategy. By taking into account the above details, you will see significant improvements in your content marketing plan. Don't just embrace it because every marketer does it but do it right to get the right outcomes.

The post Surprising Advice About Your Content Marketing appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Your Business Fuels You So Why Are You So Tired? As business owners, we understand what overwork feels like. We throw ourselves into growing and promoting our businesses, we devote ourselves to our customers and clients — and yes, we end up exhausted.

That tired feeling that weighs you down might come from any of several sources. Once you understand why you're so tired, you can start to make some changes to give you the energy you need to run your business. Take a look at some of the sources of exhaustion as well as some tips to boost your energy so you can accomplish what you set out to do.

What's Making You So Tired? When we're honest without ourselves, we can usually pinpoint the reasons we're tired. But sometimes they're not so obvious. Generally, that fatigue you feel boils down to one of three reasons:

1. You're Not Taking Care of Yourself Are you eating well, sleeping well, taking time for yourself? As entrepreneurs, sometimes we don't even know the answer to those questions — but the answers can have a profound effect on our energy level. Maybe you're giving yourself a boost with sweet snacks, relying on the sugar high to keep you going.

And then there's caffeine. Yes, that cup of coffee in the morning gets you going — but if you're drinking more than four cups a day (that's the equivalent of two energy drinks, by the way), the crash you feel when the caffeine wears off can be exhausting.

How about your sleep habits? Do you stay up scrolling through social media and realize you're going to bed an hour (or two) later than you should? If you don't practice good sleep hygiene, you can't expect to arrive at your office with the energy you want.

2. You're Stressed You might be proud of how many hours you work per week to keep your business thriving — but those long hours are the primary cause of your exhaustion. And when you don't give your body time to unwind, it forgets how to do relax. How many nights have you spent staring at the ceiling in an ending cycle of stress as you review everything that went wrong yesterday and all the things that might go wrong tomorrow.

Stress affects your body's hormones in a negative way, so the problem feeds on itself. When you're stressed, your body produces cortisol, often known as the "stress hormone" — and its presence in your system keeps you awake, which makes you more exhausted, which makes you more stressed — and the vicious cycle continues.

Of course, the workplace isn't the only source of stress. If your relationships or home life causes stress, or if your personal to-do list is piling up, you'll find yourself surrounded by negative emotions in all directions.

3. Your Body is Working Against You We talked about cortisol, the stress hormone, above. But other hormonal imbalances can also make you fatigued and irritable. Estrogen, progesterone, melatonin and thyroid imbalances should all be treated by a physician. Various auto-immune diseases, such as lupus, fibromyalgia, Lyme disease, and Hashimoto's thyroiditis, can all affect your energy level. Once you've made the appropriate lifestyle changes, if you're still feeling regular exhaustion, don't try to diagnose yourself, but head to your doctor's office for diagnosis and treatment.

How to Boost Your Energy During the Work Day Fortunately, there are proactive steps you can take to end fatigue and regain energy. Take a look at some small things you can do to boost your energy levels.

Unwind before bedtime. Turn off your screens — TV, computer, and smartphone — at least two hours before you go to bed.
Take breaks during the workday. Many people finding that taking just a few minutes for deep breathing and meditation helps refocus their mind and their energy.
Clean up your sleep hygiene. Abstain from caffeine before the evening, and go easy on alcohol. Turn your bedroom into a haven, with blackout curtains and a noise machine if needed — and don't lounge on your bed outside of your normal bedtime.
Hand off tasks other people can do. If you're working 60 to 80 hours a week, ask yourself how much of that time is spent doing things only you can do. Delegating routine tasks to others will help rejuvenate your energy and your mindset.
Get some exercise. Climb the stairs to your office. Park as far from the front door as possible. Take a walk at lunch. Exercise releases all sorts of good chemicals that boost mood and energy.
Get outdoors. Sometimes staring at the same four walls produces exhaustion (even if one of those walls is a window). Make sure you get outside your office for part of your workday each day.

Flagstaff is filled with rejuvenating practices. Whether that's hiking Buffalo Park during your lunch break or reaching out to a fellow Chamber member for a discount on facials, Northern Arizona resources can help you re-energize and help refuel your business.

The post Your Business Fuels You appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Improve Your Leadership Skills by Thinking Differently Team Tension? Is your team stagnant, or is there a sense of tension in your department? It may not be "just your gut feeling," but rather an indication that your team is in a "flight or fight" mode. Today, we're looking at three distinct emotional states in the workplace, fight, flight, and flow, and the implications when leaders shift out of flow and into flight or fight.

Start With Team Analysis The condition of your workplace may reflect your own state of mind as a leader. If you're feeling in flight-or-fight mode, it's hard to lead your team in a creative, problem-solving flow.

Let's look at the emotional state of each "zone":

Fight is a feeling of anxiety or a need to trump a co-worker in being right. The fight feeling is one where people feel threatened or a noticeable divide between groups in a team. Stress in the work environment and a lack of direction or resources can lead to infighting. Office politics and unskilled leadership can lead to people being more focused on fear of failure or retribution, and the team loses cohesiveness.
Flight feels like wanting to hide and avoid conflict. In this environment, employees feel like there's little they can do to change things and mainly keep their heads down. Innovation stagnates, and enthusiasm for the team's goals wanes.
The flow state is one where collaboration and innovation are at their highest. Everyone on the team feels relaxed and excited about the project or new ideas. "Flow state" is a feeling of creative energy, cited by professional athletes, musicians, and writers as a time when they're focused on a goal. For collaborative teams, flow state is the kind of working environment where everyone is focused on the task and feels they're heard.

Becoming more self-aware of your own working emotional state and the state of others around you can help you make better leadership decisions.

Solving Fight or Flight Mode to Achieve Flow A new project, start-up company, or special team often starts with a lot of energy and enthusiasm. Over time, however, and with poor leadership, the organization can shift from a productive, cohesive team to a more toxic workplace, and leaders lose a sense of cohesiveness and flow.

So how can leaders keep their team from slipping into a fight or flight mode? The first way is to look at your emotional state. Are you tense and hyper-focused on being "right" more than team success? Or maybe you feel like your suggestions for improvements are like yelling into the void, and your team has given up. If you note that you're consistently in flight or fight, your team has probably picked up on it, and they, too, are mimicking your state.

Stop, take a breath, and calm yourself. Once you're calm, assess the workplace situation to determine what's causing your frustration. Is there competition among team members for scarce resources? Is your team frustrated because their suggestions are falling on deaf ears? Is office politics or territorialism reducing efficiency? Once you've found the problems, you can work toward a solution.

When your employees see you working to change and address their concerns, they, in turn, may follow your lead. However, moving from a flight or flight workplace environment can take time, so it's essential that you show patience and a commitment to resolving the issues that caused your team to stagnate.

Chamber Tips and Secrets Since the pandemic began, people have been faced with the daily challenges of living, working and raising families all in the same space. Leadership skills and techniques may differ in this changing environment. At the Greater Flagstaff Chamber of Commerce, we believe good leaders need to prioritize and model strong communication. Ask your fellow members for healthy work-life tips and practice sharpening your emotional intelligence.

The post Improve Your Leadership Skills by Thinking Differently appeared first on Greater Flagstaff Chamber of Commerce.

View Details

How Entrepreneurs Use Networking What are Connections? An essential skill for any entrepreneur is the ability to create meaningful connections via networking, also called network development. Creating connections with customers both old and new is important but creating a network of other entrepreneurs and business owners provides value customers can't provide. Typically this comes in the form of insights and ideas from various industry experts looking to exchange tips and advice.

In its simplest form, networking is defined as making social connections with a business objective. If your goal is to receive more value than you give in the process, your efforts will have only short term rewards. With that in mind, go about your network development with long-term goals of giving more than you receive.

At this juncture, you may be wondering how you can go about network development. Every year, businesses across the world come together in different forums. Some of the participants of these events are a group of highly-skilled entrepreneurs with a common idea. They aim to generate, share, and develop ideas as well as meet potential investors and industry experts. The entrepreneurs want to add the right people around them and form meaningful relationships.

Finding Potential Networking Groups For most people, networking is talking to friends and family members as part of their social network. Networking as a business has a more focused approach on finding like minded individuals even if the company they represent is in a different industry. Creating a network with as many points of view as possible is ideal in helping find solutions to future problems. If an entrepreneur has never looked into creating a network, we've put together some tactics to help them approach networking and how to leverage it.

The Greater Flagstaff Chamber hosts many networking events throughout the year. To learn more information or find an event that best suits you, reach out to a Chamber staff member.

Social Media and Entrepreneur Events Network development doesn't always start in-person, but it sure can kick off your efforts with some big wins. Find events that will attract your peers in your area. Call us at the Chamber for suggestions.

For networking in the digital realm, social media has become a powerful tool for entrepreneurs to make connections. Depending on a brand's identity and target demographic, different platforms will produce better results than others.

Social media sites such as Facebook, Twitter and Instagram are great at connecting business owners together. If you're looking for something a bit more professional and targeted than a Facebook group, the reigning king to beat for networking as an entrepreneur is LinkedIn, a social media platform created specifically for businesses to interact. Direct communication between entrepreneurs is as easy as searching for others in your industry to get started.

How To Use a Network of Entrepreneurs The first point we want to point out isn't about how to bolster business using a network but instead how to maintain motivation. Networking builds relationships that often turn into friendships which is important to help balance the grind needed to be successful and avoid burnout.

These friends are also the ones that may present the most opportunity. An opportunity can come in the form of new sales avenues, investment options, joint ventures and customer or client leads. Depending on the industry, qualified referrals may also come down the funnel which turns into easy conversions later on. Having access to a network of entrepreneurs and their clients comes with increased visibility, especially when communication between business owners happens publicly online or in-person.

When a network is established and leaned into, entrepreneurs can surround themselves with positive influences and even find mentors eager to share their knowledge with fresh minds. The more information gathered, the more confidence an owner has in executing business plans and decisions. We're excited to see new entrepreneurs attending networking events within our community and how they'll use them to expand their business.

The post How Entrepreneurs Use Networking appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Launch Your Business Right the First Time with These 5 Steps Where to Start? Starting a business is a demanding but rewarding undertaking. There is so much to think about, from robust planning, market research, and acquiring knowledge in areas you never thought of before. To be a successful entrepreneur, you want to make sure you prepare thoroughly before launching your business. In this article, we focus on five essential steps to launch a successful business.

1. Get Your Website up and Running Get your business website up and running a few months before launching your business. A great website helps you build interest with your target market and gain traction with your leads. It is also a great tool to help start your customer acquisition early and test your messaging. Ensure you have a great landing page that can lead your prospects to a specific product or service and encourage them to take appropriate action. Our Chamber has some wonderful local website designer recommendations, so please don’t hesitate to contact us for help!

2. Leverage Press Releases and Articles Press releases and articles can help you establish your brand reputation. You can leverage press releases to inform your target market on how your product or service works and the specific problems it aims to solve. Use articles to pass a more personalized message to your potential customers so your business gains a public appearance. Press releases and articles should also be posted on your website's blog for search engine optimization. We love attending ribbon cutting events, so reach out to see how we can help promote your new business!

3. Focus on Your Social Media Presence If you are a startup looking to increase your visibility, social media is crucial to helping others discover your business. Studies reveal nearly 87% of buyers now begin their product searches on digital lines. A robust and engaging social media presence is a great way to connect with your prospects and get immediate feedback on new ideas and products. It also helps increase your customer base and build your brand awareness.

4. Put More Effort into Your SEO There is no doubt search engine optimization is an integral part of launching a successful startup from the ground. It is a low-cost, high reward business strategy that helps you uncover crucial customer behavior data. The more SEO research you undertake, the more data you gain about what your potential customers are searching for so you make informed business decisions. It also helps you get more traffic that can yield conversions and revenue.

5. Leverage Influencers Find influencers in your industry to help market you. When you are just starting out, you can benefit by using other people's audiences to market your brand and gain visibility. Most direct-to-consumer brands credit the success of their launch to the efforts of influencers and brand ambassadors. Influencer marketing utilizes the power of digital word of mouth to build a community of like-minded consumers around your brand. Because influencers boast the reach, credibility, and flair that most startups lack, they can help frame the perceptions of your target market regarding your brand and product. Joining the Chamber is a simple first step in sharing your new venture with influential local business owners.

Why Is It Crucial to Conduct Market Research? In business, there is a massive difference between having a great idea and creating a successful startup. A common mistake most aspiring founders make is to build a product they want rather than something that the market needs. Before you get carried away by excitement over your business ideas, validate your idea and test the market.

One of the first steps when launching a startup is to conduct thorough market research. Robust market research helps you understand the needs of your target customers, so you customize your products or services to meet them.

If you have further questions or need help to get started, don't hesitate to contact the Chamber. We work to promote quality of life through economic opportunity, public and private education, and reducing regulations that drive up costs. Contact us today to learn more.

The post Launch Your Business Right the First Time with These 5 Steps appeared first on Greater Flagstaff Chamber of Commerce.

View Details

This Year, Discover the Benefits of Volunteering Increase in Volunteering Aristotle once equated the essence of life to serving others and doing good. While the philosophy seems like a fulfilling endeavor, it's not quite practical given that we lead super busy lives. With our already jam-packed schedules, it's impossible to think of giving away your time and energy for free without a financial reward.

However, volunteering is beneficial for several reasons, and the best part about it is that it doesn't have to take up much of your time and effort. The advantages of volunteering not only benefit the community, or person receiving the assistance, it also benefits the individual or the organization offering the help.

Such benefits can probably explain why there has been a steady rise in popularity in volunteering in the past few years. Research shows that more than 25% of adults in the United States volunteered from 2008 to 2017, with women taking the lead at a staggering 27.8% against 21.8% of men.

So why is there a spike in volunteering? Well, it seems as though more and more people are starting to realize the immense benefits one can derive from volunteering. People are beginning to see how helping each other benefits all parties involved, and more businesses are joining the helping bandwagon.

Benefits Businesses Derive from Volunteering Connecting With the Community A huge benefit that volunteering has is its impact on the community. It allows organizations to connect to the community to improve it. Even helping out with small tasks can make a significant difference to the lives of those in need, and it's a two-way street.

Setting aside time to help others helps employees network and make new contacts and friends by sharing activities. Volunteering allows employees from different companies in the Chamber to meet for a common goal and form connections. These connections made during the volunteering process make for an incredible opportunity to expand business ties outside the organization.

Volunteering Has Immense Health Benefits Scientists coined a term for the physical effect doing good deeds has on the human body. The term is known as Helper's High. Volunteering promotes good physical and mental health by counteracting the effects of anger, stress, and anxiety while also combating depression by maintaining a regular contract with others. It also increases self-confidence and provides employees with a sense of purpose, thus increasing employee empowerment.

Team Bonding Teaming employees up outside of the work environment to participate in a worthwhile activity fosters a sense of teamwork. Pulling together to partake in a common goal, especially a community project or charity, helps employees build bonds that last long, thus making for a renewed sense of commitment to the job and one another.

Business Success According to research, organizations that integrate social impact into their daily processes can increase sales by about 20% and productivity by 13%. Such organizations also drastically reduce employee turnover while increasing the company's share price by up to 6%.

Enhanced Skills Volunteering lets employees use their already learned skills to better the community. They can also use the opportunity to acquire a valuable skill that can come in handy in the work environment. Employers don't require financial investment to offer opportunities for employees to develop or enhance their skills.

Increased Brand Awareness Organizations that go out of their way to help the community by working in new environments usually earn a positive reputation for their good deeds. Nowadays, people want to associate themselves with brands that are working to create change in society. Therefore, volunteering in new or familiar environments helps establish relationships with customers and helps build brand awareness and loyalty.

In Conclusion With the benefits of volunteering being evident, we hope that more enterprises become more involved in helping. The more value we add to others, the better our world becomes. So why not start today?

Ask your local Flagstaff Chamber for volunteering resources. We're here to help and make our community stronger! Contact us today!

The post This Year, Discover the Benefits of Volunteering appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Double Your Productivity By Asking Yourself These Simple Questions

What's the Purpose? Meetings get a bad rap for limiting productivity from the day. While work-from-home and office hybrid hours have changed how we attend meetings, meetings themselves are still a staple of everyday office life.

When meetings are called because of a false sense of urgency, or one that's simply sharing information, it's easy to feel frustrated and get "meeting burn-out." An overabundance of meetings may take time away from client care or work on a project, and today's workplace indeed feels like meeting overload.

As cited by the Harvard Business Review, there are a few contributing factors to meeting overload, and many of these reasons are intrinsic to our collective behavior and psychology. The ego demands attention, and people may see urgency when, in fact, there is none. Another reason for too many meetings can be our inability to communicate clearly about issues surrounding the job at hand. The overabundance of communication platforms, from Zoom and Slack to emails, pings, texts, and even phone calls, can contribute to the uncertainty of what's actually going on.

Meetings can be a centralized location to get everyone on the team up to speed at once and open the door for questions and discussion without sorting through messages on several different platforms. It's pretty clear to many people that their current mode of communication in the office isn't sustainable.

While there are advantages to meetings, they may often be unnecessary, or the attendees may not all need to be there. If you're suffering from meeting overload and it's affecting your ability to complete regular client tasks or your share of a project, you may need to trim the fat from your schedule.

Do I Need a Meeting? Essential Questions to Ask If you're debating whether you need to attend a meeting, ask yourself two questions:

Is there anything to gain by attending that I can't gather from meeting notes or a recording?
Do I have anything to contribute?

If the answer to both is "no," politely decline and ask for a summation of the meeting notes. You can follow up with the meeting organizer with any questions you might have.

If you're debating whether to hold a meeting, there are three key questions to ask before sending out that calendar invite:

Can I accomplish the same results by sending out an informative email?
If I can't send an email or message, why is this meeting necessary? If you can't think of an important reason to have a meeting, postpone it until you do have one
If I need to hold this meeting, will everyone I'm inviting have something to contribute? If an attendee isn't bringing information that's critical to your work to the table, or if they can gain what they need from a recording of the meeting or the meeting notes, then strike the from the list

Make Meetings Small, Short, and Sweet Steve Jobs had a practical outlook on meetings, making them short and small. Small, as in no more than five attendees, and short, with five minutes allotted per person. The agenda should be purposeful and focus on just one or two critical points.

If the meeting ends before the resolution of these points or before the agenda is completed, follow up with notes about what remains to be resolved, and determine whether a follow-up meeting will be effective.

Takeaway You can easily cut the glut of meetings from your schedule by following these tips. A critical approach to meetings opens up your schedule and affords you time to focus on your current projects. As you continue to approach meetings with an eye towards their overall value, you may also see your ability to communicate improve, as well.

The post Double Your Productivity By Asking Yourself These Simple Questions appeared first on Greater Flagstaff Chamber of Commerce.

View Details

Pandemic Leads to Entrepreneurship New Year, New Businesses If you're looking around at our recent Greater Flagstaff Chamber meetings, there may be some new business owners' faces around the room. It's another part of the post-pandemic "new normal" – the number of people who quit their 9-to-5 jobs to pursue a passion and start their own business. Many Americans who left the workforce during the pandemic did so because they felt the spirit of entrepreneurship and wanted to be their own boss.

Millions of Workers Striking Out On Their Own According to a recent study by Digital.com, 4 million people resigned from their jobs in April of 2021. While some of these job changes could be due to ending side gigs that people had while furloughed from their regular jobs because of pandemic lockdown, it's not an overwhelming majority of why people left their jobs.

About one in three people who quit their jobs in the last six months concentrated on starting and building their own business. Being their boss (62%) and following their passion for a business idea (60%) were the primary reasons people left the workforce. So these new faces at our Chamber functions may have an independent spirit and a passion for their new business, making them very dedicated to client services.

It's interesting to note that the most popular industries for new business owners were personal care services and retail, industries hit hard during the pandemic. IT services are the third most popular, and the shift to owner-operated support may have been a direct result of the change from working from home due to workplace restrictions.

The Pandemic Isn't the Only Reason Although many people mentioned the pandemic as being a reason for quitting their jobs, this isn't the only reason for so many new entrepreneurs:

44% quit for better wages and benefits
41% wanted a more rewarding career
42% wanted to focus more on their mental health

A whopping 60% of survey respondents revealed that they learned about how to launch a start-up business during the pandemic lockdown. Many people may be reimagining how they want their work-life to look, and some of the new technology and virtual working skills they picked up during the pandemic may be used to help them launch their own enterprise.

Who Are These New Business Owners? Surprisingly enough, the high-income earners are more likely to quit their lucrative jobs and start their own businesses. Men are much more likely than women to quit their jobs to work for themselves. High-wage earners likely have a cushion saved up to fund the company and pay their living expenses until they begin making a profit. As men tend to be more comfortable with risk-taking than women, it's not surprising to see these statistics.

To put real numbers on these conclusions, 36% of the people leaving the workforce to start their own business were men, compared to 27% of women. People who made more than $150,000 per year were nearly half of the number leaving the workforce, 42% of respondents, while those earning less than $50,000 per year made up only 27% of those quitting to start their own business.

Final Thoughts If you've been considering striking out on your own or have a streak of entrepreneurial spirit in you, now may be a great time. More and more, people want to support small, local businesses. If you have skills that people want and hard work and drive, you, too, may be one of the newest business owners in the Chamber!

The post Pandemic Leads to Entrepreneurship appeared first on Greater Flagstaff Chamber of Commerce.

View Details

This Year, Make a Marketing Plan

This Year, Make a Marketing Plan Why Do You Need a Marketing Plan

As we enter the new year, small businesses are celebrating with employees and families alike. Holiday preparations go beyond planning parties and gatherings, the ringing in of the new year brings new opportunities that can be capitalized upon. Working within our mountain town has shown that creating a marketing plan is the foundation for successful campaigns and local businesses. We've put together some of the key pillars of marketing plans to help boost Greater Flagstaff’s businesses to new heights.

It All Begins With a Proper Budget

Creating a budget may seem like a straightforward endeavor but many businesses can struggle determining what's worth being added to the marketing plan. One of the most common mistakes we see is setting expectations far too high and investing a large portion of the budget into various expenses that don't create a return. It's important to focus on the primary market that truly drives the business. Knowing your target audience can help drive a budget and prioritize marketing needs.

Once a budget is established the next difficult step is staying within the limits of that budget. Going over budget can stop a marketing plan in its tracks and have a negative impact on the other areas of the business an owner has to manage. Pulling funds between different projects can be a useful tactic but not if that money is being used for a fruitless endeavor. Making a marketing plan helps keep it contained without spilling over into other responsibilities.

Review Business Goals and How They Can Be Achieved

The bones of a marketing plan are simple as they're simply the milestones an owner wants to hit regarding sales, digital presence and product launches. While many sales endeavors can be carefully calculated using traditional tools, creating a strong presence online takes a unique touch that often requires outside assistance from a professional marketer or agency. Building upon existing networks can then add more eyes to every event, new product and sale that goes on. Flagstaff being a close-knit community with a younger population, social media can be a useful tool when promoting your business.

Passing down details on the new goals and how resources will be allocated to reach them can keep all employees on the same page. Making sure they understand why certain team members are responsible for new tasks will create confidence in the new marketing plan. When employees can get behind the goals, it adds extra motivation and drive to achieve the goals set for the business as a whole.

Determine Processes and Marketing Avenues

It may seem tedious to outline processes for every aspect of a marketing plan but the value created goes beyond successful marketing. Processes help remove redundancies, improve productivity and save hours of unnecessary leg work that can be spent working on implementing the plan itself.

To create processes, an owner has to work with their team to decide on the channels being used to deliver ads and marketing material. Researching a target demographic can uncover how they primarily obtain their information. It could be a traditional source such as radio and local television or a digital delivery through social media platforms.

Keep in mind that every part of a marketing plan needs to be deliberate in planning and execution in order to maximize return on investment. When done right, a brand's voice can shine through with every ad to create more meaningful connections. Following these basics to get started can give any business owner a strong start in the new year.

Use your Resources

The Greater Flagstaff Chamber of Commerce is your advocate and partner in promotion. Using a wide range of marketing platforms, we want to increase accessibility for all members. Ask fellow members or our Chamber staff for help on effective ways to engage with our community. Collaborating with other local businesses and community members creates more meaningful and engaging means of promotion which should be utilized more often. There’s no shortage of ways to promote your business.

Categories * Membership Resources

Archives Archives

Select Month February 2022 January 2022

The post This Year, Make a Marketing Plan appeared first on Greater Flagstaff Chamber of Commerce.

Greater Flagstaff Chamber of Commerce: Recent Episodes

None