The Content Love Podcast: Recent Episodes
Marijana Kay
Marijana Kay is a freelance writer and content strategist and in the Content Love podcast, she’s taking a deep dive into content marketing, including content marketing strategy, writing, audience building, copywriting, social media, planning, and much more. She’s crazy about making content marketing strategies work hard for businesses, helping them reap the benefits for a long time after it’s published. If you’re looking for ways to plan, create, and promote your content more effectively and become friends with your audience along the way, make sure to tune in to the Content Love show! Be sure to check out all the podcast shownotes at marijanakay.com/podcast.
In this episode, we’re talking all about businesses that have created paid courses on top of their standard business model, like agencies, consultants, and software companies! To dive into this topic, I interviewed the super talented Hillary Weiss. She is a copywriter, ghostwriter and a brand development specialist, and she’s worked with over 200 hundred...
The post #32: Creating and Launching a Course as a Secondary Business With Hillary Weiss appeared first on Marijana Kay.
In this episode, we’re talking all about making your content sound and feel like you! In order to learn all about this, I hosted the awesome Kaye Putnam, a psychology-driven brand strategist that works with stellar brands all over the world. We talked all about the twelve brand archetypes and the impact they have on everything...
The post #31: How to Create Content True to Your Brand With Kaye Putnam appeared first on Marijana Kay.
In this episode, I am excited beyond words to share my learnings about creativity in the world of data-driven marketing and endless streams of content that needs to be produced. Ever feel like you need to create great content in order to show up for your audience, but you have no idea how to do that...
The post #30: Insider Tips on Creativity For Data-Driven Marketers With Allen Gannett appeared first on Marijana Kay.
In this episode, I’m diving into four content marketing examples that you wouldn’t necessarily call content marketing! (Okay, if you’re a pro, maybe you would, but stick with me and see what I think in this 25-minute episode.) So what is it I’m chatting about? In the world of so much content out there, it’s...
The post #29: Rethink Content Marketing With These 4 Examples appeared first on Marijana Kay.
Hey all, In this episode, I made it my mission to uncover the value and strategy behind successful website personalization—ALL the things about it, from the impact it makes on businesses through to how to get started, both with basic and advanced setup! To learn all this, I brought Brennan Dunn, co-founder of RightMessage, the...
The post #28: Personalizing Copy & Content for More Conversions & Revenue With Brennan Dunn appeared first on Marijana Kay.
In today’s episode, I’m flying solo again! Here’s the thing: my very dear friend and a fellow marketer Raluca pointed out to me that this episode is my only shot at celebrating the same digits in my age as the one in my episode number! The result: a 30-minute episode with my top content marketing...
The post #27: My Best 60-Second Content Marketing Tips appeared first on Marijana Kay.
Hey all, In this episode, I’ve decided to help you make your content marketing not fail. Running content marketing poorly is expensive and time-consuming, and if you’re not getting anything from it, you might not do it at all! This is why I brought Jimmy Daly, the marketing director of Animalz, an agency that provides high-end...
The post #26: The Blueprint to Not Failing With Content Marketing With Jimmy Daly appeared first on Marijana Kay.
Hey all, Have you ever been at the point when you’re creating content that kind of looks and feels good, but it does absolutely nothing for your business? It’s actually a common occurrence, and there is a name for it: mirage content. I feel super privileged to have had the chance to interview Benji Hyam,...
The post #25: The Trap of Mirage Content & How to Fix It With Benji Hyam appeared first on Marijana Kay.
Hey all, Looking to get more sales from your content? You’ll want to make sure to tune into this episode. I had the pleasure and privilege of interviewing Chris Marr for this one! Chris is the founder and driving force behind the Content Marketing Academy, the UK’s largest membership organization of its type. His work has...
The post #24: The Mastery of Getting Sales With Content Marketing With Chris Marr appeared first on Marijana Kay.
Hey all, In this episode, we’re talking all about building an audience from scratch. I’m bringing you this week’s insights from Ryan Robinson—he’s a serial side-hustler with a blog that attracts 200,000+ monthly readers! Ryan is a Content Marketing Consultant to the world’s top experts and growing startups. He writes for Forbes, Entrepreneur, Fast Company,...
The post #23: Lessons From a Side-Hustler: Growing an Audience From Scratch With Ryan Robinson appeared first on Marijana Kay.
Hey all, You’re in for a treat! In this episode, you get to eavesdrop on my super fun chat with Kayla Hollatz, a Minneapolis-based copywriter, brand strategist, and content creator. I brought her to this episode to ask her all about her own brand voice, her approach to developing her clients’ brand voice, the value...
The post #22: The Art of Developing An Extraordinary Brand Voice With Kayla Hollatz appeared first on Marijana Kay.
Hey all, Welcome to session 21! In this one, I brought Val Geisler on as my guest for this episode. She is a super-smart email marketing optimizer, combining email marketing experience and skills with strategy. Today, we’re talking all about email onboarding and its place in the overall customer experience and the big picture of...
The post #21: What You Need to Know About Profitable Email Onboarding With Val Geisler appeared first on Marijana Kay.
Hey all, You’re in for a treat! In episode 20 (can’t believe we’ve crossed 20 weeks of Content Love already!), I’ve made it my mission to learn all about the community building that happens behind the scenes of one of the fast-growing startups very dear to my heart—Quuu! If you haven’t heard of Quuu, they...
The post #20: A Crash Course in Building an Insanely Engaged Community With Lucia Fontaina-Powell appeared first on Marijana Kay.
Hey folks, Thanks for being here! In today’s episode, I’m talking about a bunch of resources, like books, blogs, tools, PDFs and more, that help me do my job as a writer and a content marketing in an epic way every single day. I hope you’ll like my recommendations—make sure to let me know if...
The post #19: Expert Resources and Tools For Creating Epic Content Every Single Time appeared first on Marijana Kay.
Hey everyone, Welcome to another Content Love episode! In this one, I took some time to take you through some of my favorite chapters of one of the best books on writing out there—Roy Peter Clark’s Writing Tools: 55 Essential Strategies for Every Writer. I LOVE this book, and it has made a huge impact on...
The post #18: The 4 Writing Frameworks For Instantly Better Content appeared first on Marijana Kay.
Hey all, A quite unusual day here on the Content Love podcast! This is the second episode of the two that I’m releasing today. Here’s the reason behind it: I’ve recently held my first ever public talk at the Pint-Sized Marketing Meetup here in Dublin, and I felt super fortunate to speak about content marketing...
The post #17: Brainstorming Content Topics Your Audience Craves appeared first on Marijana Kay.
Hey all, A quite unusual day here on the Content Love podcast! I’m releasing two episodes today, and this is the first one. I’ve recently held a talk (my first ever public talk!) at the Pint-Sized Marketing Meetup here in Dublin, and I felt super fortunate to speak about content marketing to a room full...
The post #16: Uncomplicating Goal Setting For Your Content appeared first on Marijana Kay.
Hey all, Time for episode 15! If you know me, you know I’m always on the lookout for the best ways to build powerful, lasting relationships with a loyal audience. Interactive quizzes are one of the top fast-growing strategies to do so and to do it at scale, and the best thing about it is...
The post #15: How to Build a Highly Engaged Email List Using Quizzes With Josh Haynam appeared first on Marijana Kay.
Hey all! This episode is just to remind you of the importance of adding your voice, story, and even downfalls into the way you do content. Not only is this episode the furthest from perfect it could be; it’s a very raw, uncut, and weakened product of my current circumstances. While this may not make...
The post #14: You Are Your Content, And Your Content Is You appeared first on Marijana Kay.
Hey awesome people, Time for episode 13! In this one, I had a brilliant chat with Nichole Elizabeth DeMeré all about aligning content marketing and product development and using this to empower the way you do business, educate your customers, retain them longer, turn them into brand advocates, and much more. Nichole is a SaaS...
The post #13: Aligning Content and Product to Empower Your Teams and Customers With Nichole Elizabeth DeMeré appeared first on Marijana Kay.
Hey all, Episode 12 is the one you won’t want to miss! In case you’re annoyed/terrified/unsure about everything that’s been happening with updates from social media platforms—Facebook, I’m looking at you—it’s time to take a fresh look at how we approach content and social media as businesses. And there’s no better person to have as...
The post #12: Building Content That Withstands Social Media Changes With Brian Peters appeared first on Marijana Kay.
Hey all, welcome to session 11! Here’s a confession: I never felt like I have enough skills to do PR. It’s a little bit intimidating to put yourself out there and face lots of potential rejections, and it’s also hard to really know where to get started and what to do first. This is exactly...
The post #11: How to Use Content & PR to Grow Your Reach, Authority, and Revenue With Brittney Lynn appeared first on Marijana Kay.
Welcome to episode number 10. We’re in double digits now! Have you ever wondered how does your brand relate to what your audience expects to see when they search for something? What is it that makes them want you in the results over anyone else? I was curious to learn about this, so I invited...
The post #10: 3 Steps to Create Content That Drives SEO and Brand With Hannah Thorpe appeared first on Marijana Kay.
Hey all, Did you ever wish you could write and edit your posts and other pieces of content quicker? I’ve been struggling with the process of writing/editing and use to spend many hours trying to understand the reasons I’m being so slow. Luckily, I figured it out, and I’m sharing my tips and my 5 ways...
The post #9: The 5-Step Editing Formula to Supercharge Your Content appeared first on Marijana Kay.
Hey all, episode 8 is a treat for all the writers out there! I’m chatting with Dan Shure, an SEO with many years of experience and a wide expertise in all things search. We had a super in-depth conversation about ways you can use Google search to understand your audience’s needs so that you can...
The post #8: Captivating Content and Using Google Search to Understand Your Audience With Dan Shure appeared first on Marijana Kay.
Hey all, time for episode 7! In this edition of the Content Love podcast, I’m chatting with Kate Talbot, a writer, entrepreneur, marketer and speaker with a superb track record helping brands engage millennials. She wrote a best-selling book, Oh Snap! You Can Use Snapchat for Business, that focuses on how to best implement an effective Snapchat...
The post #7: How to Create Epic Content That Converts Millennial and Gen Z Market With Kate Talbot appeared first on Marijana Kay.
Hey all, So glad to have you here again for episode #6! In this one, I’m switching things up and I’m completely on my own. I liked recording this way! I’d love to hear your thoughts on this. This episode covers the ins and outs of the three key steps you need to take to...
The post #6: 3 Steps to a Brilliantly Efficient Content Creation Process appeared first on Marijana Kay.
Welcome to the fifth episode! This has been SO much fun so far. This episode is so ridiculously actionable that I kind of can’t wait for you to get started. I’m chatting with Brittany Berger, a content unicorn over at BrittanyBerger.com, a brilliant writer, content strategist, and one of the few productivity bosses for when my...
The post #5: Crazy Productive Content Marketing Using Repurposing With Brittany Berger appeared first on Marijana Kay.
Time for the fourth episode of the Content Love podcast! In this episode, I chat with Jacob McMillen, a freelance copywriter who’s been working with industry-leading law firms, marketing agencies, SaaS companies, massive startups, small businesses, and many more. This chat was a goldmine of insights and resources for me and I can’t wait for...
The post #4: How to Create Copy That Brings The Right People Into Your Funnel With Jacob McMillen appeared first on Marijana Kay.
Welcome back to the Content Love podcast! In this third episode, I had a super in-depth chat about storytelling in content marketing. I loved talking to Kaleigh about this because storytelling seems to be something that many brands ignore and they tend to chase numbers and rankings and impressions, while forgetting that there is a...
The post #3: How to Use Storytelling to Empower Your Content Marketing with Kaleigh Moore appeared first on Marijana Kay.
Hey folks, welcome to the second episode of the Content Love podcast! This whole show is probably one of the most outside-of-my-comfort-zone things I’ve done in a while (okay, except for the fact I left my full time job to be a freelance writer just 5 months ago!), and it’s SO exciting. In this episode,...
The post #2: How to Create Your First Ever Content Marketing Strategy With Julia McCoy appeared first on Marijana Kay.
Hey everyone! This is a really short episode for me to introduce myself and let you know what’s my plan with the Content Love podcast. I’m so excited to be doing this and get this wonderful opportunity to really connect with those of you who are as crazy about content marketing as I am. Below...
The post #1: Let’s Talk About Content Marketing + Get to Know Each Other! appeared first on Marijana Kay.