Listing Agent Lifestyle - Real Estate Marketing: Recent Episodes
Dean Jackson - GoGoAgent.com
Join Dean Jackson each week as he walks through applying the GoGoAgent, real estate marketing principles to your business and helps you live the Listing Agent Lifestyle.
Today, on the Listing Agent Lifestyle podcast, I want to share an episode I just recorded with my good friend Chris McAllister.
This is a great conversation discussing the evolving role of real estate brokers. We explore how the rise of technology, particularly sites like Zillow, has transformed how clients access information and the value brokers provide. Chris traces the evolution of brokerage models from Remax to Keller Williams, and we debate the sustainability of the hundred percent commission shop model.
So, whether you're an industry professional or interested in real estate trends, this discussion offers some really interesting insights.
Summary:
- This episode highlights the transformation of the real estate industry, particularly the evolving role of brokers, the impact of technology, and the value proposition of brokers in the age of digital platforms like Zillow.
- We discuss the evolution of brokerage models, from Remax to Keller Williams, emphasizing the current shift towards hundred percent shop models and its sustainability.
- Dean emphasizes the increasing importance of the shelter business and how brokers must adapt and reinvent themselves to remain relevant in this changing landscape.
- We speak about the bifurcated real estate market landscape, highlighting transactions that are either very simple or require significant expertise.
- Chris emphasizes the continuing importance of strong client relationships in real estate, even in an era of increasing digital automation.
- We discuss strategies for creating a market-making culture, leveraging social media for Immediate Open Houses, and maintaining consistent communication with buyers.
- Emphasis is placed on the importance of setting clear expectations for agents and the benefits of having an experienced partner to navigate the market.
- We touch on the transformative power of technology in the real estate industry, including how platforms like Zillow have democratized information.
- Dean and Chris argue that while technology has streamlined certain aspects of real estate transactions, the need for skilled professionals to guide and negotiate complex deals remains essential.
- We end the episode with a discussion on the importance of building the right team in real estate and the value of having experienced partners to help navigate the market.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard Roost Real Estate
Today's Listing Agent Lifestyle Podcast episode is the fourth in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success.
We're looking at Finding Buyers and discussing valuable strategies to effectively set up your business as a well-oiled vending machine - attracting the exact clients you want by emphasising and selecting a single target market to dominate.
We'll also take a look at the amazing results from our case study with Tony Kalsi & his 11x ROI and the leads he's still getting from people who opted in years ago.
We wrap up talking about the strategies and tactics to grow your business by focusing on what buyers are looking for.
Summary:
- Creating a business model akin to a vending machine can drive specific clients you want, emphasizing the need to focus on one target market at a time.
- Becoming a market maker involves controlling the process from start to finish, and being strategic, efficient, and result-oriented.
- The real estate market can be dominated by narrowing your target audience and positioning yourself as the go-to expert in a specific field.
- Innovative tactics like lifestyle videos, virtual tours, and professional photography can give you an edge when listing a property.
- Lead generation has transformative power, with potential returns if you invest in a bundle of 100 leads.
- Digital postcards, videos, and other creative tools can provide potential clients valuable information about your expertise.
- The success story of Tony Kalsi's 'Getting Listings' case study demonstrates an impressive return on investment from initial seed investment.
- Focusing on a single target market can maximise results with minimum effort, as exemplified in the 'Setting Up a Vending Machine Business' chapter.
- Controlling the buyers by creating a system gives you an advantage when listing a property.
- The importance of strategies, tactics, and tools in growing your business exponentially is emphasized to achieve unparalleled success.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today's Listing Agent Lifestyle Podcast episode is the third in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success. Specifically, we're talking about Lead Conversions and how to put this into action.
We'll dissect the process of converting leads into tangible results, and we introduce a critical yet often overlooked metric, Revenue Per Unconverted Prospect, or Rev Pup, to help you measure the value of your generated leads.
We dive into the importance of patience in lead generation and explore a fascinating study that offers a fresh perspective on lead conversion rates & shows a 10.7x ROI on this listing approach.
Lastly, we run through the power of the 50-Minute Marketing Sprint to focus on an action plan to revive dead leads, find your 5-Star Prospects and motivate NOW prospects to reach out to you every week.
- In this episode we introduce the concept of Rev Pup (Revenue per unconverted prospect), which is a critical metric for measuring the value of leads.
- Dean emphasizes the importance of understanding the two time frames of 'now' and 'not now' in lead conversion, as well as the value of five-star prospects.
- We explore the power of the Pygmalion effect, a psychological principle that can be leveraged to shape lead expectations and results.
- It features a case study of Tony's decade-long investment in postcards and newsletters, demonstrating the value of persistent nurturing of leads for long-term gains.
- We guide listeners on how to make the home buying process less intimidating for buyers by creating a tour of homes landing page and setting up a home buyer workshop.
- The power of emails to nurture leads in the real estate sector is discussed, emphasizing the importance of establishing a system to foster relationships with leads.
- Dean provides practical advice on sending an email with updates on all the market activity to ensure any investment made in generating leads is viewed as a capital investment rather than an expense.
- We discusses the importance of creating a vending machine-like system that can supply your pond with the buyers you want, which will form the basis to get all the listings you desire.
- We recommend setting up a template and system so that emails can be sent out without needing to think about it.
- We wrap and provides resources to support listeners on their journey to revolutionize their approach to lead conversion and revenue generation.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today's Listing Agent Lifestyle Podcast is the second of five Clubhouse rooms we're recording discussing the Listing Agent Lifestyle.
It's a great conversation talking about multiplying your listings, and going deep into the opportunity you have with each listing:
- Selling this home
- Finding your own buyer
- Finding another home for people not interested in this house
- Getting another listing and getting a referral
Finally, we explore the minimum effective steps we can take using tools like info box flyers and other simple ways to engage potential buyers.
Summary:
- The episode discusses the concept of the Listing Multiplier Index, a tool used to measure how effectively a real estate agent's current system generates transactions from their listings.
- Dean shares practical methods and strategies for maximizing real estate listings and increasing return on investment.
- We explore methods to generate leads, such as identifying potential buyers and leveraging the power of info box flyers.
- Dean provides detailed chapter summaries to guide the listener through different topics, from multiplying listings to generating leads and nurturing relationships.
- He shares real-life examples and case studies of successful listings generated from info box flyers, reinforcing their effectiveness in lead generation.
- The importance of nurturing relationships with potential buyers is discussed, with strategies including sending 'just listed' cards to neighbors and using analytics to identify viable leads.
- In this episode we introduce the concept of 'chicken candling' as a metaphor for analyzing leads and identifying 'five-star prospects' who are most likely to engage and convert.
- Dean discusses the use of Facebook ads and digital marketing techniques to reach a wider audience, emphasizing the cost-effectiveness of digital distribution compared to traditional print flyers.
- It is recommended to send just listed cards to the immediate 20 homes around a new listing and up to 200 homes in the wider neighborhood, to attract potential buyers and generate leads.
- We end the podcast by introducing the concept of an 'easy button,' a service provided by the host's company to automate the marketing process for real estate listings, thereby freeing up time for the agent.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today's Listing Agent Lifestyle Podcast episode is the first session in a series of Clubhouse rooms we're recording, exploring the five essential pillars for success- Getting Referrals, Multiplying Listings, Converting Leads, Finding Buyers and Getting Listings. We run through the 50-Minute Marketing Sprint to identify your top 150, The Secret Psychology of Why People Refer Real Estate Agents, and How To Be The ONLY One They Refer. Listen as we explore real estate's "return on relationship" concept. Discover how bridging the gap between current transactions and your goals relies on referral power. Learn the primal psychology behind why people refer to agents and tools like the "world's most interesting postcard."
Summary:
- This episode emphasizes the importance of referrals in the real estate business and provides a guide on maximizing referrals by starting with a list of your top 150 relationships. 2. Dean highlights the concept of 'return on relationship' in real estate and how to bridge the gap between your current transaction volume and your aspirations using referrals. 3. We explain the psychology that drives people to refer others and how to leverage this natural instinct to benefit your real estate business. 4. Dean shares a secret weapon, the 'world's most interesting postcard: which can be used to provoke your top 150 relationships to refer you more frequently. 5. We explore the strategy of creating a referral profile for your top 150 contacts to increase referral opportunities. 6. Insights are provided on how to identify who in your circle is most likely to refer someone to you, how to equip them with the right tools, and how to enhance your status among them. 7. Dean shares strategies for turning a single listing into multiple transactions, emphasizing understanding your referral base. 8. We also focus on increasing the return on relationships, aiming to generate 30 transactions from a group of 150 people. 9. In this episode we speak about the concept of Market Maker Monday, where agents can actively orchestrate referral opportunities by informing their top 150 about their current real estate activities. 10. Dean also encourages agents to build referral profiles for their top 150, considering each person's lifestyle, interests, and potential referral opportunities.
Today's Listing Agent Lifestyle Podcast episode is the first in a series of Clubhouse rooms we're recording exploring the five essential pillars for success - getting referrals, multiplying listings, converting leads, finding buyers, and getting listings.
We run through the power of the 50-Minute Marketing Sprint to identify the very best opportunities and use the example of Gamal Aziz's transformation of the MGM Grand Hotel as a way f thinking about the opportunities we're missing.
Finally, we tackle the lead generation strategies like Instant Open Houses with QR codes, effective Facebook advertising and simple nine-word emails and weekly updates to engage buyers.
Summary
- The podcast episode revolves around strategies to transform your business through the 50 Minute Marketing Sprint and improving referrals, leads, and listings.
- The 50 Minute Marketing Sprint is a tool to identify significant business opportunities and act on them swiftly to facilitate business growth.
- Gamal Aziz's application of the 'working backwards' strategy transformed the fortunes of the MGM Grand Hotel in Las Vegas. This strategy can be applied to your own business.
- Referrals are a key element of business growth. By nurturing 150 relationships, you can significantly propel your business forward.
- Social media platforms like Facebook can help identify the top 150 relationships to focus on for business growth.
- The episode explores effective lead generation and prospect conversion strategies, such as setting up an Instant Open House with a QR code and cost-effective Facebook advertising.
- Nurturing leads with a simple nine-word email and a weekly Market Watch Update can improve lead generation.
- Success in lead generation can be measured through the metric of revenue per unconverted prospect.
- The podcast discusses the concept of a Listing Agent Lifestyle, focusing on the integration of business results and lifestyle elements like daily joy, abundant time, and financial peace.
- The episode concludes with a discussion on using a Listing Agent Scorecard to identify growth opportunities and increase the revenue per unconverted prospect.
Today on the Listing Agent Lifestyle podcast, we're talking with Raymond Patrick, one of our Listing Agent Academy members from North Palm Beach, about his journey from cold calling to his evolving prospect rating system.
We discuss his prospecting methods focusing on persistence, and dive into how he assesses areas for investment, targets potential buyers within 15 miles on Facebook, and uses videos and Google Maps to engage clients.
We then talk about the Listing Agent principles and how he generates leads through open houses, postcards and Facebook ads while managing his time to avoid unproductive clients.
This is a great call with some really actionable ideas to steal.
Summary
- The guest of the episode is Raymond Petrick, a successful real estate agent from North Palm Beach and Singer Island, who shares his unique strategies and tools for success in real estate.
- Raymond's journey in real estate started with cold calling and evolved into a system of rating potential clients and strategic prospecting.
- The importance of persistence and dedication in real estate is highlighted, especially when facing challenges such as interruptions.
- Raymond uses tools like pipeline dialers to manage his time effectively and avoid being caught in time-consuming situations.
- The episode explores real estate farming strategies and provides insights on assessing areas for potential investment.
- Raymond shares his strategy of leveraging Facebook's 15-mile radius feature to target potential buyers and the role of videos and Google maps in connecting with the audience.
- The importance of property price in making a sale is discussed, and how Raymond effectively engages potential buyers.
- Raymond shares his unique methods of lead generation, including open houses, postcard campaigns, and Facebook ads.
- The concept of the Listing Agent Lifestyle is introduced and discussed, along with various tools and programs that can be integrated into a real estate business.
- The episode concludes with Raymond sharing his inspiring story of selling multiple listings using a cocktail of tools and strategies, underscoring the importance of adapting and evolving in the real estate business.
LINKS
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle Podcast, we're finishing our conversation with Jesse Desjardins. He's worked in some great locations, and we talk about the challenge of marketing a complex destination like Neom in Saudi Arabia, a place no one has ever seen before.
We also talk about the skill of discernment and invention, the importance of working with someone with the tenacity to drive projects to completion, and how to effectively select and work with the right people to execute our vision.
Jesse & I have a long history together, and it's great to share these insights with you, and, if you missed part 1, you can check that out at here.
Summary
- The challenge of marketing an unknown and complex destination like Neom in Saudi Arabia required a unique approach and collaboration with the online photography platform Unsplash.
- Unsplash, with its large community of free photography and more distribution than Getty, iStock, and Adobe Stock combined, provided the perfect platform to find the best photographers to showcase Neom.
- The project involved bringing 14 of Unsplash's top photographers to Neom and creating a brief based on the thousand most downloaded photos in travel.
- The brief focused on four distinct photography styles that convey the scale of the destination, safety, and human connection, deviating from traditional destination marketing strategies.
- By working directly with photographers with the vision and capability to execute the project, the team created a more authentic and engaging story.
- The photographers brought their unique skills and interpretations to the brief, resulting in a diverse and captivating image portfolio showcasing Neom's beauty.
- The Entrepreneur Team Genius Test helps identify the strengths and weaknesses of individuals in a team, ensuring that all aspects of a project are covered and executed effectively.
- Combining vision, assets, and reach creates a powerful multiplier effect that can help achieve success in marketing complex destinations.
- The goal is to make Neom the most downloaded destination in travel even before it opens, leveraging the reach and distribution of Unsplash.
- Collaborating with the right people and focusing on the vision and capability aspects of a project can lead to better outcomes and more creative solutions, even with a smaller team.
Today on the Listing Agent Lifestyle Podcast, we have a special episode because I had the pleasure of catching up with my longtime friend and collaborator, Jesse Desjardins, in person as we celebrate our 25-year friendship and professional journey together.
We talk about how asking, 'What would I do if I only got paid if I delivered results?' helped us focus on achieving tangible results and navigating technological shifts and how we uncover the power of minimalism and the minimum effective dose in marketing success.
In part 1 here, we discuss his 12 favorite problems and how he leverages the VCR (Vision, Capabilities, Reach) formula to create unique experiences and stories in the work he now does.
This is a great conversation as we share some insights and reminisce about our 25-year journey.
Summary Keypoints
- Jesse Desjardins and Dean Jackson celebrate their 25-year friendship and professional journey, discussing how their shared insights led to significant leaps in Jesse's career.
- They emphasize the importance of focusing on results and navigating technological shifts by asking, "What would I do if I only got paid if I delivered results?"
- The power of minimalism and the minimum effective dose in marketing success is discussed, highlighting the effectiveness of a short, 50-page book in capturing email addresses.
- They explore user-first marketing, allowing for real-time testing of ideas and receiving feedback, and the importance of separating compelling from convincing in advertising.
- Jesse's innovative approach to marketing combines education and user-generated content, positioning Tourism Australia as the "mayor of Australia" and creating the World's Biggest Social Media Team, outperforming other national tourism boards.
- They discuss the importance of storytelling in marketing and how Jesse's 'You Suck at PowerPoint' Slideshare and other strategies have stood the test of time.
- Jesse shares his approach to unlocking collective intelligence in his work, such as his speaking gig in Toronto and his work on the Neon project in Saudi Arabia.
- The duo discusses the VCR formula (Vision, Capabilities, and Reach) in marketing, focusing on telling the story of a place like Wadi Ram and thinking differently to overcome skepticism.
- They emphasize the importance of recognizing and utilizing available capabilities and assets to bring a vision to life, using examples of Kylie Jenner and local businesses taking advantage of their 15-mile radius.
- Jesse and Dean explore the potential of collaboration between two parties to create something new, using the VCR formula to create unique market-maker opportunities.
Today on the Listing Agent Lifestyle podcast, we're talking with Sean Caldwell, a seasoned investor based in North Carolina who generates a lot of business by sourcing off-market deals from distressed homeowners.
We had a great conversation about his success using direct mail and cold calling, and we looked at his offers to help homeowners who are struggling financially.
We also talked about how he finds and uses the data that help identify potential buyers and the data needed for investors to stay ahead of the various foreclosure procedures.
This market is constantly changing, and it's interesting to hear Sean's approach to success while helping people in difficult situations.
HIGHLIGHTS
- Seasoned real estate investor Sean Caldwell sources off-market deals through demographic prospecting and finding distressed homeowners.
- Strategies include direct mail and cold calling, identifying homeowners over 65 who receive government assistance, have a mortgage-free property, and have a dated house with needed repairs.
- County governments provide data on delinquent property taxes, allowing investors to identify potential buyers.
- Various solutions for financially struggling homeowners include partnering with a reverse mortgage company or crafting an effective letter series to engage with them.
- Understanding the schedules of each county for foreclosure cases helps investors stay ahead of the curve.
- Approaching homeowners compassionately and providing guidance during tough times is crucial.
- Creating an educational guide for homeowners on when to refinance can help identify those who would benefit from a reverse mortgage or selling their house.
- Engaging with distressed homeowners through innovative marketing strategies for foreclosure prevention can make a difference in their lives and grow the investor's real estate portfolio.
- Understanding the homeowner's real desire and approaching them in a way that makes them feel safe and secure is essential.
- Investing in real estate with empathy and providing solutions for struggling homeowners can lead to personal and financial success.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Transcript
Dean Jackson
Sean.
Sean Caldwell
Good morning.
Dean Jackson
Well, there we are. How are you?
Sean Caldwell
Well, how are you doing?
Dean Jackson
I am good. Well, here we are. We've got the whole hour And I'm excited to hear what you're up to. Diane is telling me just a little bit about what you do, but I wanna hear as a whole the whole story here.
Sean Caldwell
Sure. So I am a real estate investor I'm based here in North Carolina.
Dean Jackson
Mhmm.
Sean Caldwell
And we typically will either wholesale bills or we'll buy them and keep them and then owner finance them.
Dean Jackson
Okay.
Sean Caldwell
And we're typically sourcing our deals off market. So our marketing is this is geared toward more, I would say, demographic prospecting of -- Mhmm.
Dean Jackson
--
Sean Caldwell
more to geographical. So we're looking or, you know, signs of distress, whether that be issues with mortgage or taxes or dealing with tenants that have evictions or not she is
Dean Jackson
the
Sean Caldwell
tenants, but dealing with landlords, dealing with eviction, and just any kind of distress situation that a homeowner would find themselves in. Those are typically the people that we approach. And our offers usually, it's you know, we'll send them a letter or a postcard and you know, it's just an offer to purchase their house, and we go into all the details about you know, all the benefits that we offer to them. Mhmm. It's it works, but I mean, for what for the effort that we have to undertake, it's I mean, it's just so much just from the cost of it.
Dean Jackson
Yeah.
Sean Caldwell
The response rate is oftentimes really low. We get a lot of people calling us out. It just it just
Dean Jackson
You're not the only investors in North Carolina looking for
Sean Caldwell
No. No. That's not that. No.
Dean Jackson
There used to be and it used to be a little less competitive, but there are so many people now that are doing the same thing. So especially when you're using trigger data, you don't you're not you don't have a clean runway. There. Right? You've got everybody all over it. So are you so what's the kinda go-to thing now? What's the thing that's working the best for you?
Sean Caldwell
Well, direct mail, it it it's what's working best.
Dean Jackson
Right. Especially when you have visible prospects. Right? Like, if you know somebody -- Right. -- gotta tell you, you know, whatever. Mhmm.
Sean Caldwell
Right. Yeah. So that's work that's worked well. Mhmm. And we've also had six successes with cold calling. I don't like it. I prefer for the prospect to reach out to us when they're ready, but -- Mhmm.
Dean Jackson
--
Sean Caldwell
we have had success with it.
Dean Jackson
So Uh-huh. So how do you let's talk a couple of things that you know, who's the ideal prospects for you here? Like, who is what's the if we could, you know, find the right -- Yes. Person. So who's ideal?
Sean Caldwell
So our best prospect is someone who is on the verge of a tax foreclosure. Mhmm. They are typically sixty five or older, sixty five years or older, they may or may not have some adult child that helps them out. Mhmm. Typically, they own their home, free and clear, are receiving some form of government assistance, whether that be Social Security or any other kind of benefit. Mhmm. And that's the primary source of income. Mhmm. On occasion, we'll run into a widow. And, you know, her husband was the one that took care of everything and now she's kinda stranded and doesn't really know what to do. Okay. These houses are typically dated. And these are oftentimes
Dean Jackson
these are people who are living in these houses. They're living in the house.
Sean Caldwell
Correct. Yeah.
Dean Jackson
I didn't. So Right. Okay.
Sean Caldwell
Right. Yeah. So these are owner occupants who lived in the home for you know, typically thirty years and longer. Mhmm. And with that has come, obviously, a lot of deferred care. Things are just you know, they got the same bathroom and kitchen set up than they had in the seventies. I mean, it just you know, so they it's dated. It's functional, but it's dated, or if, you know, if they do if everything outside of that, there's typically some repairs that are needed. You know, they need a new roof, but they don't have the money or, you know, the grandkids, you know, were playing and they kicked the hole in the wall and there's a big patch of that kind of thing. So tend to be a lot of deferred care. Mhmm.
Dean Jackson
And so do you what triggers them as a prospect for you? Like, how do you get your data? Okay. So this is somebody yeah.
Sean Caldwell
Sure. So we we're able to source it directly from various County level governments. Mhmm. Use it to tax the tax assessor. We'll we'll make those lists available of people who are delinquent in their property taxes. So we're able to
Dean Jackson
Mhmm.
Sean Caldwell
to source it that way. Mhmm.
Dean Jackson
So this is just this is you can get a list of like, all these things are knowable. Things. Right? These just what you -- Right. -- source. We build a list of people who are sixty five plus who are hundred percent equity -- Right. -- no no mortgage have been in the property for a number of years. And have tax arrears?
Sean Caldwell
Yeah. So so we the counties will just give us the list of the properties and all those deep the details regarding the property tax situation.
Dean Jackson
Yeah.
Sean Caldwell
From our from us having talked to a lot of these folks and sort of build out a profile of them, we've been able to get all that other data. Okay. There's there's yeah. They don't they don't give us all of that sort of personal -- Right.
Dean Jackson
--
Sean Caldwell
that I don't find it. They just say, hey, this person this property as five thousand dollars in unpaid taxes. Uh-huh. And, you know, six to eight months, they're gonna you know, they they're gonna pay it or we're gonna auction our house off.
Dean Jackson
And so how long does it take for somebody if they're in tax arrears how long will until they sell? Or what is that? Mhmm.
Sean Caldwell
Yes. So, typically, you have to be at least a couple years behind And the county will typically work with you to, you know, to try to resolve the situation. And if within, let's say, two to three years, the homeowner fails to pay their delinquent property taxes. Accounties will then assign that property to a third party, usually legal service, or in most cases, a law firm. And that law firm will then carry out the actual foreclosure
Dean Jackson
--
Sean Caldwell
Mhmm. -- once it gets a
Dean Jackson
tax lien certificate or whatever?
Sean Caldwell
Correct. Yes. Mhmm. In North Carolina, we're a deed state, but, like, in Florida, it's an I know it's a lien state. So, yeah, they'll sell the deed at the auction. Okay. And that and that process, once it gets so we we typically will target those people that we know once that case has been assigned to the attorney. Mhmm. Typically, counties will move forward with the sale between six to eight months. That's the average. Okay.
Dean Jackson
And how much are the homes worth typically? What's the range that you're looking at?
Sean Caldwell
Oh, I would say somewhere, maybe around a hundred and fifty thousand dollars. Mhmm. In some areas because we like I said, we don't target, like, specific neighborhoods. In some areas, that have been gentrified, some of the property values can be, you know, two or three hundred thousand dollars. But I would say, typically, for these properties, somewhere right around a hundred and fifty thousand dollars.
Dean Jackson
Okay. And how broad an area do you cover? Like, where where
Sean Caldwell
I cover yeah. Mhmm. So I cover Western North Carolina. And within that territory, they're we cover about twenty different counties. Mhmm. But like I said, we don't the reason we cover so many counties is not by choice, but by default because these are these law firms that are handling these foreclosures, they are responsible for those areas. So -- Mhmm.
Dean Jackson
--
Sean Caldwell
we get the data from them, and that's kinda how we make the decision about you know, what areas are focusing on.
Dean Jackson
I got you. And so how what's the scope of this? How many how many boxes homes are there, you know, that -- Yeah. -- get data for it.
Sean Caldwell
Sure. We so right now, we get our data from two sources and between those two sources. On any given month, there's maybe five hundred properties that are within that tax foreclosure timeline.
Dean Jackson
Okay.
Sean Caldwell
Where
Dean Jackson
So five hundred of them a month in those twenties. Counties.
Sean Caldwell
Yes,
Dean Jackson
sir. Yeah. And then when you get those five hundred, you put them through another filter looking for that they're sixty five, that they've got a hundred percent equity left there. You don't you just go no matter what -- Yeah. -- if everybody is.
Sean Caldwell
Yeah. And right. And the reason why is because again, we've collected so much data. We interview a lot of these people when we're talking to them. So you know, just based on what we know about the average person that we talked to,
Dean Jackson
Yeah.
Sean Caldwell
You know, we kinda have that profile. But to answer your question, we do have software that will we'll upload the addresses in and -- Yes.
Dean Jackson
--
Sean Caldwell
from there, it'll tell us, you know, what the equity position is, if there's
Dean Jackson
Gotcha.
Sean Caldwell
Any liens or anything like that? How, you know, how long they've had to home, all those kind of details? Mhmm.
Dean Jackson
So how do the numbers play out from with your current system there? So you get five hundred of them. Right now. And then what is that trigger for you? What do you do with those five hundred? You mail them Yeah. We'll mail them. Email them. Yeah. Letter or postcard, what it will email them right away?
Sean Caldwell
A letter. We'll mail them a letter. And we'll send them that piece, and then we'll every month, we'll send them another piece is kind of, like, a continuation sequence. Mhmm. And we'll do that over the course of six months. And every month we'll sort of track in the system to see, you know, where they stand in terms of the tax foreclosure process.
Dean Jackson
I gotcha. And so is there when what kind of response do you get to the letters that you mail now. Your offer you mail. The letter, if I -- Yeah. -- summarize it, is hey, we'd like to buy your house or, hey, we noticed you've got tax problems and we'd like to buy your house. Uh-huh.
Sean Caldwell
Correct. Yes.
Dean Jackson
Okay.
Sean Caldwell
And so in terms of response rate, we're usually at maybe half of one percent. Mhmm. No. I yeah. I wanna say that was the last one we did. So, like, yeah, I mean,
Dean Jackson
we're three to return responses for the five hundred letters?
Sean Caldwell
Correct. Correct.
Dean Jackson
Uh-huh.
Sean Caldwell
And it's I mean, it's that that's a lot of pressure to, you know, to produce something when you only get
Dean Jackson
the letters how many letters do you think they got? Just I'm curious. I'm interested in that. Yeah. Like, so in North Carolina. You know, I wonder I wonder how many people got the data that you're getting and mail them a letter. I wonder what their mailbox looks like.
Sean Caldwell
It's it's it's crowded.
Dean Jackson
Yeah.
Sean Caldwell
I would say so I'm just outside of Charlotte and Charlotte is, you know, it's I wanna say we're in the top five market in terms of real estate in the country. So they're they may get ten twenty, you know, solicitations.
Dean Jackson
We got many people saying, hey. Choose me. Choose me. I'll buy your house. I'll buy your house. Right?
Sean Caldwell
Yeah. Yeah. Yeah.
Dean Jackson
And what do you think is the range of the approaches that people are taking? Like, do you think that you know, is anybody have you seen any of the
Sean Caldwell
the marketing that Yeah.
Dean Jackson
Have you have you
Sean Caldwell
Yeah. Yes. I have. So so historically, what what people do is they will they'll go to an online print shop. And -- Mhmm.
Dean Jackson
--
Sean Caldwell
they've got the pre made templates and you just pick a template, upload your list, and they take care of the rest. So -- Yeah.
Dean Jackson
--
Sean Caldwell
in many cases, the homeowner's gonna receive the same marketing piece and same message and
Dean Jackson
Yeah. You think, like, ten people in the same coaching program or something. They they read the same book or took the same course, and they're saying cut and paste the same letter. Yeah. And then Yeah. We did a yellow envelope for one of the pink
Sean Caldwell
envelope for what Yeah. No. We we did
Dean Jackson
Yeah.
Sean Caldwell
Yeah. We did take it a step further. I did have a copywriter to actually put together a letter series for us, but Uh-huh. It just didn't seem to make much of a difference. I've gotten, you know, positive responses from people, you know, they'll say, you know, I, you know, I appreciate your letter. It's you know, it's well crafted. They most of their comments are about sort of structure of it and how well put together it is. Nothing about selling the house. It hasn't it hasn't account that has not it led to any increase in business.
Dean Jackson
Okay.
Sean Caldwell
So and and that's why that's why I started looking into to your Gogo agent program because -- Uh-huh. Looking to do something that's gonna be different.
Dean Jackson
Right. I hear you. So I'm interested in if we were to take And is it pretty consistent, like, just five hundred a month across the board, plus or minus, or is any is there a particular time of year that's that's
Sean Caldwell
No. But no. If you count yeah. So each county, you know, they have their own schedules for how they wanna move forward with cases. So it's really sort of based on each county.
Dean Jackson
So what happened with these people this is what I'm curious about. If we were to go back to December of two thousand nineteen, we'll go back you know, we're in January twenty-one now. So we're to go back to, like, the or even the class of January. Of two thousand and twenty. What what's happened with those five hundred? People who you would have shown up on the list in January last year. What sort of, you know, happened to them?
Sean Caldwell
Yeah. So the event that typically takes place is some loss of income that could have been that you know, they were tired and they're on, you know, like I mentioned, fixed income. So you know, what they once were able to afford. They're no longer able to afford. It may have been a situation where a spouse was responsible for paying a certain number or say certain percentage of the bills. And because that spouse is passed away. They no longer have that. Mhmm. I've had folks call who you know, they had to take care of a an ill relative and that put them out of work. And so, you know, they've had a tough time sort of been able to manage their financial responsibility. So it's usually someone being becoming ill job loss.
Dean Jackson
Yeah. Yeah. No. I understand that. I was asking -- Okay. -- what's happened to those five hundred homes in about twelve months since they showed up on that list. But I appreciate you telling me how they got on. Okay.
Sean Caldwell
That's good.
Dean Jackson
But what I'm asking is in if it's been if it's five hundred a month, then, right, in January of last year, one year ago, there were five hundred people that showed up on that list for the first time. And what I'm curious about is what happened with those five hundred people between men and now. How many of them sold the house? How many of them rallied and, you know, saved it or whatever would be the outcome -- Sure. -- for those five different people.
Sean Caldwell
Okay. So -- Yeah. -- was able to get data from an attorney that deals and foreclosures. And what they said is that they told us that about thirty percent of those people that are on that list will end up having their property foreclosed on so that the option. The remaining seventy percent we'll do usually one of three things. They'll borrow the money from a family member or a friend and keep the house. They'll get a loan from a bank or something like that. They'll sell it. Or they'll file for bankruptcy. Mhmm.
Dean Jackson
And how many of them would sell the house? Do you That
Sean Caldwell
part that part I don't know. We haven't tracked it that far out It do all
Dean Jackson
are you to do for you to see you've got access to the MLS. Yes. Right? So it'd be interesting for you to track the that list of people, those addresses, versus the sale records for two thousand and twenty and see how many of them have actually sold. In the twelve months. And when to give you a sense of what the timing is between when they show up on the list, and when something happens. K. Because that to give you a good sense of how to intervene sort of thing. Have you thought of partnering with a reverse mortgage company in terms of the partnering for the marketing stuff because they're either gonna do one of the two things. Right? Like, they're either gonna that could be a solution for people. Do you think some of them go down that path?
Sean Caldwell
I'm certain that there's a percentage of them that do. I've just not ever, you know, had a conversation with them. But I've I've heard about people looking in a reverse mortgage. So I'm sure there's an opportunity to collaborate there.
Dean Jackson
Right. Because these people they've got equity and they've got they need to do something. Right? And they're they old enough to qualify. And it's nonqualify. I mean, the only thing they need is age to qualify. Age and equity is really all that stuff. That matters, I guess. But I suppose they've gotta be able to pay the taxes. But that could be an interesting you know, way to do some joint marketing there. Right? Because that's why I'm curious about what the other what possible outcomes are so that you can see you know, kind of filter people into the things. If they're going to be foreclosed, that means that none of the guys like you would have got those properties. Is that right? Or would you buy it in foreclosure? Your goal is to buy it before
Sean Caldwell
for
Dean Jackson
free foreclosure. Yeah.
Sean Caldwell
Yes. Yeah. So if we if we don't if they don't sell to us before the auction, then, you know, then yeah. There's guys that will buy at the auction.
Dean Jackson
Yeah.
Sean Caldwell
But we, you know, we like I said, just having done it enough times, you know, most of these people, this is this is their retirement. This is the next day. This is all that they have. So we tried to you know you know, create an opportunity for them to get a benefit from that equity before they lose it at the auction and get nothing.
Dean Jackson
Right. Right. And so is that the because they're not gonna get anything at the auction. What kind of a price discount? Are you buying the properties? What are you finding?
Sean Caldwell
Yes. So we'll typically you know, if we buy it too to keep it, we'll typically buy I mean, we can buy up to a hundred and five percent of the value if we're gonna hold it and own or finance it. Mhmm. If we wanna just flip it to another investor. Usually, we're gonna be somewhere around fifty sixty five cents on the dollar.
Dean Jackson
Uh-huh. And
Sean Caldwell
And so that's those are the sort of the metrics that we look at -- Mhmm.
Dean Jackson
--
Sean Caldwell
and then on what strategy that we're gonna use.
Dean Jackson
Mhmm. And most of the time, I mean, if they're if you're gonna pay a hundred and five percent or pay marketing value, it's pretty much a property that is in good shape and is ready.
Sean Caldwell
Yes.
Dean Jackson
Ready thing? Yeah. Mhmm. Okay. So that's great. Now, so I wonder what one of the things that's kind of a an opportunity, I think, is to think about what's going on in their minds. Right? Like, if you think about if you take the position of someone who's going through this right now. They're getting first of all, before they got it's been nothing but bad news for a long time, right, to get to this point. Because how long have they been in arrears
Sean Caldwell
years.
Dean Jackson
Before they get to the point that they officially on the list or whatever that you know, they escalate to that level.
Sean Caldwell
Yeah. It'll have been a couple of years. Those three years.
Dean Jackson
Right. So so there's been nothing but if it's, you know, government tax stuff, we're not gonna call them, but there's gonna be nothing but bad news in the mailbox. For two years. Right? Notice. Final notice. This is urgent importance. Right? This is your final warning. Following that to us. So they're used to getting that bad news, and they've probably built a calus on their soul from being the negative assault of all the stuff. Right? They're, you know, adrenaline resistant on that basis. And so here now when it switches, now they're on the list and all of a sudden that unleashes this flood of, you know, lettuce by your by your house, there's. Right? Mhmm. Sell to me. Like, what what's the reasoning? What would be the most common letter if we were to take the letter?
Sean Caldwell
Yeah. Yeah. So the most common letter that an investor would send to a homeowner would be, you know, we pay cash. We close quickly. We buy as-is no real estate commissions. You know, you know, there's usually some Top dollar.
Dean Jackson
We pay top dollar.
Sean Caldwell
Yeah. Yeah. You know. Mhmm. And usually there's, you know, there's the use of certain colors and certain language to -- Mhmm.
Dean Jackson
--
Sean Caldwell
to, I guess, to get them to wanna take action immediately.
Dean Jackson
Right.
Sean Caldwell
So there's usually some kind of limited time offer or
Dean Jackson
Call today. Yeah. Oh, we're trying to reach you or hand written or I wanna buy your house or they're -- Yeah. -- doing all of that stuff. And are they getting text numbers and stuff too? Or
Sean Caldwell
Yes. Yes. They're doing it's the real estate business, it it's changed so much. And -- Yeah.
Dean Jackson
--
Sean Caldwell
because there's so much money that's made, there are people that see this as a business opportunity. So there's all kind of service providers offering text messaging, voice conferencing, all that -- Yeah.
Dean Jackson
--
Sean Caldwell
tracing, door knocking, social media stuff. I mean, you name it.
Dean Jackson
Yeah. Yeah. Yeah. So I wonder, you know, if you think about the we had a lot of success when in kind of the first refinance, you know, buzz. When interest rates are going down, down, down, maybe just ten, twelve years ago. When the interest rate everybody was refinanced, refinanced, refinanced. Right? Everybody's screaming. Rates have never been lower now at the time. Refinance, no closing costs, you know, save money, all of that stuff. Everybody getting that message, they didn't really know what the whether it made sense for them. Right? And we did a we put together a report called how to know when it makes sense to refinance. And we started offering that as a way that's really a you know, an education kind of thing for people. Because now they're not you're not saying you know, you're not trying to convince people to refinance. You're offering them a guide to know if it makes sense. Right. And so I wonder in this situation here is do people really know what they're options are, you know?
Sean Caldwell
No. No. No. They don't. Typically, they'll they'll say I know I'm in a rough situation. Yeah. I wanna keep my house Yeah. But I don't know what to do about it. I don't know how to how to solve this problem.
Dean Jackson
Right. And it's kind of an interesting like, if that's where they're coming from, wouldn't it be an interesting situation to approach it that way. Like, if the five hundred people, they're you're mailing out saying, let me buy your house. And you're getting half a percent, you mean, two or three of them because you're reaching out to them about your selfish desire. Right? That's what you're you're taking your position on it. Right? And even though you're catching it in a way that's making it seem like it's an advantage for them, that if they do wanna sell, that you are, you know, go pay cash and you close quickly and you, you know, all of that stuff. But their if their real desire is to stay, what would be some of the paths that you know, like, if you're thinking about how would you be able to like, if you partnered with a reverse mortgage company, even just as a joint venture from the marketing standpoint. That you're going into those things that if they're at least if they feel like the homeowners, that there's a chance that they might be able to keep their house this way. They might be willing to engage in the dialogue. Right? Which is really more important. And if there, then figure out that that's not going to work that you've already started a relationship with them and just say, well, we could just buy your house. You know? Now that that's really I think when you think about it, that way of starting down the path that they really that they want to go on. Like, imagine that your depends on your approach to it or you come from whether you look at it as you look at them keeping the house as your competition or whether you look at it as your opportunity to build relationship with them.
Sean Caldwell
I get what you're what you're saying.
Dean Jackson
Like, is that when you say that immediately, like, is your thought though that, well, I don't wanna make it easy for them to keep the house because then that's I'm not gonna be able to buy it.
Sean Caldwell
Well, no. No. And again, it's because, you know, we just we talked to so many of them that I know that that their ability to come up with the money is when to not.
Dean Jackson
Right.
Sean Caldwell
You know, if you're sixty five years old, you're retired, you're living on a fixed income, we got core credit, where would the money come from? Right? And so I know that the chances of it happening are slim to none. Right. So so, yeah, I I I understand, you know, your thought process behind that to sort of
Dean Jackson
-- Mhmm. --
Sean Caldwell
sort of have that be the sort of the beginning of the building of the relationships.
Dean Jackson
Yes. Is leading to where they are, which is keep your house. Right? So I'll I'll tell you, like, I'll share something with you years ago. I wrote a book with a marriage counselor. He I met this guy in Texas who'd been doing nothing but saving marriages for forty five years when I met him at me at seventy six. And we wrote a book called stop your divorce. And if for somebody because in most divorces, one person doesn't want it. Most of the time, it's somebody you know, in a lot of cases, it's a mutual that, hey, well, let's just go our separate ways kinda thing. But in many cases, it's one person wants the divorce and the other one doesn't. And that person is billing and wants to do everything they can to keep the merits, to stop the divorce to win them back. Right? Now the the words when you see that stop your divorce, are really attractive to somebody in that situation. And The thing about it is that what Homer did was counseling with people. And the thing that was the magic of it was everybody was completely happy at the end because that's ultimately, what they really want is they don't he gets them to see that it's not that they wanna stop the doors. They wanna be happy. First of all. Right? And so in order to stop the divorce, in many cases, which they were able to, you have to get to a point where you don't need the divorce. You mean, you don't need it to work out. Right? And most of the time, people are frantic and addicted to the other person. But then if they can get to a point where they don't need them, to come back, but they would prefer them to come back. That's the position where the other person now feels safe enough or in the you know, that they can work on the relationship. But when the person who's being left is pursuing and chasing, and trying to convince the other person, you know, don't leave me. I'm I'll change. I promise I'll change I can do better ideas. What about the kids? Come on. Think about the kids. Think about our family. All of those things trying to convince them that they should do something other than what they wanna do, which is to leave right now. And what Homer suggested to people is he would explore that first to get rid of that, you know, neediness for it and then be in a position to make a rational decision. Because often when they get to that point, then they rationally realize that that person's an asshole. That's not the person for me. Right? And there's plenty of people that would be much better for me, so they're happy. But they weren't ready to hear that message early on. Right? That's not the message that they're really looking for right now. And so I think the same thing could apply here that if you were somehow keeping the message of keep your house and helping to educate someone on all the options that they could have to keep their house. And then when they realize none of those options are viable, that there you are as the option for getting rid of the house, getting rid of the problem.
Sean Caldwell
Gotcha.
Dean Jackson
Okay. Like, is anybody is anybody approaching them with a message of keep your house?
Sean Caldwell
No. No. No. And we and to your point, I've actually put together it's a it's just two pager.
Dean Jackson
Mhmm.
Sean Caldwell
But it actually goes into detail about the different ways that a homeowner might be able to keep their home. And
Dean Jackson
-- Yes.
Sean Caldwell
And so we go through, you know, one of the options being to get a loan, bankruptcy, you know, appealing their tax value. Their -- Yeah. -- different counties have different deferment programs where you know Like, when people are
Dean Jackson
mhmm. When people are act looking for options, like, I might take an approach of this of putting together that guide or putting together information that would be the twenty twenty one North Carolina foreclosure rights guide or something like that. Right? That is showing to people what they can and can't do our tax sale rights or guidelines? Or yeah. You see what I'm saying? That it's like I'm sorry. I just I need to get this I need to look for a loophole here kind of thing. Right? That's we need to be saved by a technicality. It says right here that you can't You know what I'm saying?
Sean Caldwell
Yeah. Yeah.
Dean Jackson
So people know their rights or know their things. In that way, you say that's why you can you know, if you or your spouse are have received a notice of tax deficiency or a foreclosure. Notice read this, you know. Almost like it's a you're an advocate for them. Right. You're yeah, you're sending a message as an advocate for them. Because it what we're looking for out of those five hundred people, you've got to find five star prospects. Right? And so when I look at it that I'm looking for five star prospects who are First of all, willing to engage in the dialogue. And number two, they're friendly and cooperative. And number three, they know what they want. And you know what they want, and they're it's realistic, what they want. Right? Then number four, that they're ready to get it, and number five that they'd like us to help. And so the approach that all these letter centers are taking is starting at the bottom with the prescription. Let me buy your house. Sell me your house. No. Sell me your house. But we pay top dollar. We do too. I mean, they're all you could switch out the letterheads and just put the content of the letters, and it wouldn't make any difference to anybody, they're all saying the same thing. Right?
Sean Caldwell
Yep.
Dean Jackson
And it just feels to me, like, if you could get fifty of them to engage that, that would be a better outcome. Right?
Sean Caldwell
Yes. Yeah. You know, it's funny you bring that up. I was I was actually What's it? Nestle Balioma? I I I mean, Nestle Balioma. Look. Right? Yeah. Yeah. And looked at their model as far as what they do. And they do a lot of the attorneys will offer up a guide, and it's all the in and out about it. And -- Yeah.
and then at the end, it's, you know, you know, if if you've got this situation here are the things you need to do and here's what you need to pick out for. Yeah. And that that it's fun. That's actually what I was working on. It's So you just you just confirmed that I that I'm moving in the right direction because it's actually something I've been thinking about doing and I actually started putting it together.
Dean Jackson
Well, good. Wow. So you're on your way. If you can make it seem like it's a, you know, an a neutral information objective source of information.
Sean Caldwell
Yeah. Yeah. There's no really though. Mhmm. Yeah. There's no there's it's very little selling in there. But it's -- Right.
like, I think we put, like, in the beginning, just, you know, what is tax foreclosure you know, what are, you know, what are the what's the timeline? What are your rights? You know? Mhmm. So stuff like that, I mean. And then at the end, I think that's kinda where I was tripped up. It's like, well, how do you like, how do you hire a ball on this and, you know, move to the next, you know, the next conversation.
Dean Jackson
Well, it's much easier to keep a conversation going when you've engaged with someone, when you have their attention. It's much easier to shift a conversation somewhere once you've started it. Harder to start it. You know? That's why when you start somebody going down that path, of keeping the house or the options for exploring those options. You have their attention because that's what their attention is pursuing right now.
Sean Caldwell
Okay. So I guess, just from a, I guess, like, it's just a mechanical standpoint. So let's say we put together, I put together a report a twenty twenty one North Carolina foreclosure Drive. And -- Mhmm
In that you know, make it, as you say, neutral and just provide a lot of information that that they would be interested in knowing.
Dean Jackson
Yep. So they have their state and federal government information that's available, that's copyright free that, you know, is freedom of information that you could use and distribute.
Sean Caldwell
Right. So let's say if we once we let's so let's say we set up a landing page and let's say, sort of follow the Gogo agent model and put together a postcard.
Dean Jackson
Yep.
Sean Caldwell
With that report as the lead, the lead, the generator -- Yeah.
they can call in or they can request it through the landing page. How would you continue that conversation on after they have requested that report.
Dean Jackson
Yep. So that then you wanna engage with someone. Right? So once somebody raises their and then the next thing that you're gonna want is to like, if I the mechanism that I would use when you've got their physical address. So when they when you mail the postcard, I would send them to a landing page where they can fill out their information to get the the guide, which would include their email address. Which you might not have in this record. Right? So now you respond then to them. Now you can, you know, engage in a dialogue by email. What
Sean Caldwell
what I guess that's where I'm where I'm going. This is
Dean Jackson
-- Yeah. --
Sean Caldwell
what like, how would I educate what would I educate them on and, I guess, try to motivate them on? Because would I would it be a situation where you didn't you know, you'd say, you know, continue to sort of talk through all the particular about all the different options that are available to them? Or
Dean Jackson
Yeah. Exactly. That's the thing, you know, is that if but if you ask them a question. Like, what I would do is to think is immediately when they respond. You can, you know, send them the guide. And along with the guide, you can send them you know, the option also of, you know, here are some options for you. If you wanna do this, here's a government agency that you could talk to. If you wanna explore a reverse mortgage, here's somebody that you could talk to. If you wanna just sell your house, we could buy it. We could sell it. We could buy it within twenty-four hours. Would you just presenting it as an option?
Sean Caldwell
Right.
Dean Jackson
Now it seems like what would that up? What would that look like? How much would you know, then you're saying to people, it gives you a we give you a pinpoint price analysis. We'll give you tell you exactly what we would buy your house for.
Sean Caldwell
K. And just and just kind of and mimicking the goggle agent. You've got three different a three different Yeah.
Dean Jackson
Whenever you're ready. Yeah. Whenever you're ready, there's three ways we can help you.
Sean Caldwell
Okay. Okay.
Dean Jackson
I might look at putting all that information in the guide into an information, and they do, like, a Zoom webinar, you know, where you could bring a foreclosure attorney and a reverse mortgage specialist. And you all on there to kind of educate people. You know? They may wanna take their chances and put their house on the market traditionally, you know?
Sean Caldwell
Right.
Dean Jackson
That's an option.
Sean Caldwell
That right. And that was again, that's what sort of interest me in the Gogo agent -- Yeah.
Sean Caldwell
program was because I said, I think it, like, Well, if somebody's in this situation and I and, you know, obviously, that's probably not the conversation they're having right now. But my thinking was, well, if they're looking to if they're in a tax foreclosure, and they're thinking about selling. You know, maybe I you know, maybe the poke maybe they're finding out what their houses worth would you know, would work. Right. From what you're saying, it sounds like perhaps approaching it from a different angle and sort of focusing in on the different way that they might be able to keep their house might be a better way to go,
Dean Jackson
especially to get the conversation going.
Sean Caldwell
Right. Right. Okay.
Dean Jackson
Right? Because they're gonna that's what they want. They wanna pursue that, and it'd be into your advance to be and make you feel good to be helpful if in case -- Right. -- they can save it.
Sean Caldwell
Sure. Okay. So in that, like, in the follow-up, would you take that time to sort of discuss, I guess, more in-depth -- Okay.
some of the different options that they have to keep the house? Or would you talk about just, like
Dean Jackson
I would. I could yeah. We could still cover
Sean Caldwell
that overall.
Dean Jackson
Talk about the well, you talk about all the logistics, the how it happens, what the exactly what the options are. But then you then you're transitioning now into advice or strategy or, you know, an approach to figure out what they're going to do, you know?
Sean Caldwell
Okay.
Dean Jackson
Okay. Yeah. And I mean, if you said if somebody asked the thing was if somebody downloaded the guide, then you send them the initial message that here's where you can download the guide and here's some other videos on this and whenever you're ready, here's three ways I can help you. And then the next morning, send a quick message to them, like a personal message, you know, to them saying, you know, hey, Sean, are you gonna be selling your house or are you hoping to keep it? Just something that's short, personal, and expecting a reply, you know. And that might not be the right words, but something like that.
Sean Caldwell
Yeah. Okay. Okay.
Dean Jackson
And it may be, you know, but that's the thing is you're ultimately a sorting question, you know. Yeah. Is your house for sale now, or are you hoping to keep it?
Sean Caldwell
Okay.
Dean Jackson
Or are you going to be staying? Or once, you know, you start thinking playing around with what those options are?
Sean Caldwell
K.
Dean Jackson
And I think that might be a good way to like, I would expect you would get more than half a percent response to something like that too.
Sean Caldwell
Yes. I do.
Dean Jackson
Just because it's so different from what they're used to getting. You know?
Sean Caldwell
Okay.
Dean Jackson
It's almost like you're on their path. That's oh, what's this as an option? And it's so different than what everybody else is saying to them too.
Sean Caldwell
Yes. It is. K. Okay. Well, it sounds like I've got some work to do.
Dean Jackson
Yeah. What I would also be interested in for you. Is to take the five hundred from January of last year and do a little analysis and see how many sold in foreclosure, how many sold on their own, how many stayed, you know, what happened?
Sean Caldwell
Okay.
Dean Jackson
Yeah.
Sean Caldwell
Here we go. And
Dean Jackson
maybe you don't need to take all five hundred, but you take a sample of a hundred.
Sean Caldwell
I I get you.
Dean Jackson
Yeah. Just to get a sense of what the reality is, you know. And if they haven't, so that may make sense to reach out, back out to the ones from last year.
Sean Caldwell
Yes. Yeah. That it would be. Because, you know, like I said, these these are these people have lived in the home, out of them raised their children, and it it's you know, they're connected to the neighborhood. Yeah. They they wanna stay there. Yeah. They just don't know that they're not prepared to do what it takes to stay there. They just they're not there yet. They haven't come to that realization yet. Right. So I like it. I like I like entering their that conversation that they're having which is I wanna keep the house. How do I go about doing that? Right. I'm opposed to being about selling it. So we'll make our adjustments to our marketing. Excited to see how it all how it all turns out for us.
Dean Jackson
Right. Awesome. Well, I would like to see I'm gonna be interested to see how it all plays out because you may have something that'll be a new approach for your industry there, you know?
Sean Caldwell
I I I do. I believe that it would be because, as I mentioned, just the amount of money that is made in real estate investing. If there's something new, something different that's working better than what everybody else is doing. Yeah. It it it'll catch fire. But yeah. So I'm I'm excited to see how it all works out and we'll let you know, you know, how how how it goes.
Dean Jackson
Awesome. Well, I've had fun. This has been a good conversation with your very thoughtful guy. I think this is I love that you're gonna played out. So we'll be connected in Go Go agent. We can, you know, connect in the forum and on our calls there. So I wanna see what's happening as you're doing it, and we'll be able to work it all out.
Sean Caldwell
That sounds like planned. Thank you, Dean.
Dean Jackson
Awesome. Thanks. I'll talk to you soon.
Sean Caldwell
Alright. Bye. Bye.
Today on the Listing Agent Lifestyle Podcast, we're speaking with Dean Vest, a real estate agent in Farmington Hills, Michigan, about the strategies and techniques he's using to generate leads and become the go-to listing agent in the area.
We dive deep into helping him pick one area to dominate first and look at turnover rates, price ranges, and potential commissions before discussing how a weekly ranch report can establish his reputation as the local expert.
This is a great episode to help you think about becoming the go-to expert and how connecting and collaborating with other professionals can skyrocket your success as a real estate agent.
Today on the Listing Agent Lifestyle Podcast, were speaking with Usama Anber, a real estate agent based in the Upper West Side of Manhattan. We discuss how he’s taken advantage of the real estate deals in Manhattan in the last few years against the trend of people fleeing the city.
We explore approaching real estate as a marketing-centric career instead of a direct sales one. Diving into the complexities of the market, discussing the various property types and opportunities available, and providing insights into how a real estate agent can differentiate and dominate the market by understanding these key factors. Lastly, we touch on the power of utilizing our GoGo Agent tool in a real estate marketing plan. We cover topics such as postcards, landing pages, newsletters, and paid ads to reach potential buyers and build a community of like-minded individuals.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we're talking to Mike Rosenblüm, a successful real estate agent and part of a family-owned real estate company in Huntsville, Alabama, about building a thriving real estate business and the importance of cultivating relationships with clients. This is a great conversation about how consistent effort helped him win new business in just a few short months and the benefits of utilizing the World's Most Interesting Postcard to generate referrals and stay top of mind with your top 150 relationships. He really is following the Listing Agent playbook by maximizing open house opportunities, finding buyers through social media and QR codes, and using Facebook and Instagram ads to target specific categories of buyers, as well as using Google Map layers to track postcard campaign responses.
There is a lot to take away here, but the good news is we have the tools to replicate Mike's success.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle Podcast, we are talking with Michel Brossmer, realtor and long-time friend from Colorado.
Michele is one of our longest-running clients, and we talk about her history and how she rode the wave of people getting homes online and figured out how to generate leads when everyone was just using the phone for marketing.
We talked about her 60-year vision board and how she's adapting to utilize the five business elements of getting listings, multiplying your listings, getting referrals, finding buyers, converting leads, and then tying it all together with the lifestyle elements of daily joy, abundant time, and financial peace.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we're talking to Steve Clark from Seattle, Washington, where he has a unique approach to real estate.
He focuses on properties that have been "up zoned" or rezoned to allow for more density and where there is an opportunity to transform them into multi-unit apartment buildings.
So today, we talked about identifying the visible prospects, invisible prospects and sellers and starting to build a relationship with them, where ever they are in their buying or selling journey.
This is a great conversation about getting people to know you, become aware of how you can help, and how that's a big win in establishing rapport before you ask them to take the next step.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, I'm answering a question I've been asked a lot recently; "what are the most impactful books you've read to fast-track my marketing career?"
So today, I'm running through my top 10. The books I return to time and time again, and the ones that have shaped the way I think about marketing and have influenced the programs I've developed.
As you're thinking about your business and marketing, taking inspiration from others and applying them to your situation is the fastest way of progressing. There are some great lessons here, and I'm excited to share what I took from them.
Be on the lookout too for a genuine surprise. Neatly folded in one of the books is an original ad response I received over 20 years ago. So as an unexpected bonus, we can break down one of my first ads!
I can't wait to hear the lesson you take from these books.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we’re talking with Kristin Meyer about the Listing Agent Lifestyle elements that can best amplify her business.
Mom of four, and an entrepreneur at heart, Kristin has run a number of at-home businesses but has always wanted to become a realtor. Choosing to get her license late in 2019, she’s now up and running after a pandemic pause.
We discussed the eight Listing Lifestyle Elements and how to apply them in the optimal build order, and this is a great episode in you’re looking for the fastest result with the biggest impact and the least effort right up front.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle show, we're talking with Jim Moore from Chicago.
Jim’s been in real estate for 14 years. He started by buying a RE/MAX franchise in Chicago with a huge team all over the country, doing great numbers, but the other Listing Agent Lifestyle elements were missing.
He realized it was taking a lot of work to keep his numbers within the same range, but he hadn’t implemented a system to make the most of all that effort.
Jim’s part of our Listing Lifestyle Academy, and we dive into the steps he’s now putting in place to maximize his results and achieve all elements of the Listing Lifestyle.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle show, we're talking with Dennis Isip from Spokane, Washington.
Dennis has been in real estate for about 30 years. He started by co-investing in a joint property while still living in an apartment in Los Angeles and moved into becoming an agent when he saw a gap in the market.
A student of marketing, Dennis started to notice opportunities in out-marketing his competition, especially around using video.
Dennis is part of our Listing Agent Lifestyle Academy, and I've got to know him quite well over the last few months. Today's conversation is a great opportunity to dive deeper into the success he's had and how the Listing Agent framework amplifies what he does.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
The beginning of the year is a great opportunity to take stock of where we are and make a plan for the next 12 months. Today I want to share what I would do if we sat down one-on-one to plan your year ahead. Take all the elements of the Listing Agent Lifestyle, look for the optimum build order, and really evaluate where the big opportunity is for you to build on what you've already done. So take a listen and know you're not starting from zero, but you are starting from now, and what you do now is going to determine where you're going to be 12 months from now.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle Podcast, we're talking with Tyler Piciullo from Coral Springs, right here in Florida.
He's been in real estate for six years, and in that time, he's been pretty successful at doing the hard work of making calls and setting appointments. He's at the point of wanting to change now, and rather than dialing out, set up systems so people call him.
Tyler's been part of our Listing Agent Academy group for the past few weeks, and it's been great to see his approach change and take some of the work he's been doing and focus that on building a more scaleable plan.
This was a great call, looking a bit deeper at what he's doing to find even more opportunities.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle Podcast, we're talking with Arash Namayandeh, the future Townhouse King of Toronto!
Arash works with The Agency in Toronto, a pretty high-end brokerage. He's been in real estate for almost a decade, he's had great success working with investors, and he's taking all that experience to develop a listing agent lifestyle approach.
He identified a great opportunity to focus on townhomes in Toronto. He started mailing Getting Listing postcards earlier this year; he joined our listing coaching program last month, so today, we got chance to see how that's going and what he's doing to make the most of the program.
I love talking with people who are running with the systems to dominate their area.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast, we're talking with Nabil Suleiman from Pasadena, California.
I've known Nabil for some time, as he has been a member of our Listing Agent Lifestyle Academy, and today we got to hear a bit more of his story.
He started as a real estate investor, leading him to get his license. He then worked on some development projects and as a buyer's agent and is now looking to transition into a Listing Agent Lifestyle.
He's doing the work already and has identified area's for the Getting Listings program, so I'm excited to talk through some of the strategy and implementation steps to help him accelerate the work he's already doing.
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Jeff and I are following up on the idea we had in the last episode of targeting lakefront homeowners. With a single target market selected, we picked the top end of the market, created a guide to Winter Haven lakefront house prices and started running Facebook ads.
In less than two weeks of starting the process, we have a list of 88 people looking for or owning a lakefront home in Winter Haven.
Now we're making a plan to follow up with these people to see who are the 5-start prospects within this list and ways we can engage and be ready to help out.
This was a great episode with real-time insights into dominating this market.
The video is up right now at ListingAgentLifestyle.com/170
Links: Show Notes GoGoAgent.com Be a Guest Listing Agent Lifestyle Book Listing Agent Scorecard
Today on the Listing Agent Lifestyle, we're talking with Dillon Fraser from Guelph, Ontario.
Dillion and I have known each other for about a year and a half, ever since he became a member of our GoGoAgent community. He's been an agent for just over three years, and in that time, he has grown from focusing on one neighborhood with about 2000 homes to 4 with about 9000 homes in total.
Today we're following up on his success in dominating these areas and diving deeper into the opportunities he has to stay in touch with people and build an asset in the relationships he can develop across those 9000 homes.
Don't forget to check out the show notes to watch the video.
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Today on the Listing Agent Lifestyle, we're talking with someone you might recognize if you've listened for some time. Tony Kalsi from Toronto.
Every year we check in, and this September marked the nine-year anniversary of a case study we've been doing all about Getting Listings, and I can't wait to share the story with you because in that time he's gone from zero to almost $3 million in commission from this work.
We'll break down everything he did, the progression, how it all happened, and I hope this is the most inspiring thing you watch today.
Getting Listings really is the key to living the Listing Agent Lifestyle.
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Today on the Listing Agent Lifestyle, we're talking with Jeffrey T Jones from right here in Winter Haven.
We met at a local coffee shop and got talking. He's a relatively new agent, and I thought it would be a great opportunity to work with someone here in town to help them build a Listing Agent Lifestyle.
So, you'll hear about those beginnings here as well as the things we're doing to help Jeffrey dominate a local category.
This is a great episode and foundation for the work we'll share over the coming months.
Don't forget you can watch the video too at ListingAgentLifestyle.com/167
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Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with LJ Lewis walking through, step by step, the things I would deploy right now to go to a six figure business in the next six months.
It's great to be able to layout all the elements of a listing-centric business, and there is a lot you can take from it.
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Today on the Listing Agent Lifestyle podcast we're talking with Craig Wallace from Long Beach, California, and what a great conversation we had!
Craig has been focused for the last few months on implementing all the things that we talked about in the Listing Agent Lifestyle
He's an active member of our GoGo community and has been running our getting listings program. The great news... he's got two listings for the work he's done, one of which he was able to double-end.
He's got lots of opportunities and we talked about many of the strategies he can implement right now as he's building on the foundation he's already laying.
I think you're really going to get a lot of action items out of this episode.
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Today on the Listing Agent Lifestyle we're talking with Chad Pescod from Oshawa, Ontario, just outside of Toronto and it's a pretty interesting story of how Chad and I met, but I'll let Chad share that story in the podcast here.
We had a great conversation. Chad is a brand new real estate agent. He's off to a great start and getting going to establish himself in a specific area. So today we went through an entire checklist for him to build a plan and to keep things on track toward creating his listing agent lifestyle.
He's already well underway and has been implementing the things we talk about here for about three months now.
It's really exciting to hear his enthusiasm, his experiences so far, and what's been happening as he's takes the information from the podcast and the forums in GoGoAgent.com to build his business.
I think we're gonna see big things from Chad and there's a lot for you to get from this episode, especially if you're in that same situation.
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Today on the Listing Agent Lifestyle we're talking with Chad Pescod from Oshawa, Ontario, just outside of Toronto and it's a pretty interesting story of how Chad and I met, but I'll let Chad share that story in the podcast here.
We had a great conversation. Chad is a brand new real estate agent. He's off to a great start and getting going to establish himself in a specific area. So today we went through an entire checklist for him to build a plan and to keep things on track toward creating his listing agent lifestyle.
He's already well underway and has been implementing the things we talk about here for about three months now.
It's really exciting to hear his enthusiasm, his experiences so far, and what's been happening as he's takes the information from the podcast and the forums in GoGoAgent.com to build his business.
I think we're gonna see big things from Chad and there's a lot for you to get from this episode, especially if you're in that same situation.
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Today on the More Cheese Less Whiskers podcast I've got something special I'd love for you to hear.
Two or three years ago, I was running full-page ads in Success Magazine telling about 'The Amazing Nine-Word Email That Revives Read Leads'. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call the ad, an article.
I've posted the article in the show notes so you can see what I was doing, but the amazing thing was, we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad, and what was even more amazing was that we would get over 40% engagement once people responded and left their name and email address.
I used a very simple sequence to engage with people who requested a copy of the Email Mastery book.
After they received a copy I'd invite people to get together with me on the phone to brainstorm some of their nine-word emails and subject lines. We would have group calls just like the very first one I'm going to share with you today, and you can see the landing page at emailmastery.com so you can reverse-engineer the process to see how it works.
What was amazing to me was hearing people I've never met before, coming on and sharing the results they were getting with the nine-word email they read about in my 'article' in Success Magazine.
There are lots of lessons to deconstruct here I want you to hear this because I'm going to deconstruct the process and share with you exactly how you can apply it to your business.
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Today on the Listing Agent Lifestyle podcast we're talking with Daniel Inman from up in the coastal areas of Virginia.
Daniel's a newer real estate agent. He served in the military, then trained as an engineer, but realized he didn't want to go down that corporate route and wanted to do something more entrepreneurial, so he chose real estate as his vehicle.
It's been really interesting to watch his development and see everything unfold here as he's establishing all the tools, habits, and systems to create a Listing Agent Lifestyle approach to building his business.
We got to talk about all five of the business elements of the Listing Agent Lifestyle, and the lifestyle elements of daily joy, abundant time, and financial peace. I appreciate Daniel's transparency about his thinking process and about how he's going about it, and I think most people will be able to see themselves somewhere in this situation.
If that is you, and you're in a situation where, like me and Daniel, you just find the thought of a business that requires you to chase people and manually prospect every day, to be soul crushing, then you're in the right place. I wrote the whole Listing Agent Lifestyle book for you.
Once I discovered how marketing could create a systemic approach to a business, a relationship based approach, the whole world opened up and it changed everything.
So, enjoy this episode. There is a lot to take away in this one.
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Today on the Listing Agent Lifestyle podcast, we're talking with my great friend, founder of Genius Network and author of a new book, What's In It For Them, Joe Polish.
I get to speak with Joe and our guests all the time over on the I Love Marketing Podcast, but it's always great to talk 1-on-1 about some foundational principles and that's what we have today.
He's just written a new book going deeper into the nine Genius Networking principles that help you get what you want by helping others get what they want.
It's the perfect way to get anything your heart desires by helping others achieve their goals, all while making friends with amazing people along the way.
We talk about becoming a 'Pain Detective' in your marketing and personal relationships, the origin story of Genius Network, and how to quickly spot deceivers who try to use ‘sincere connections’ to try and take from you.
As a realtor, building solid connections is the most important thing we can do, and the one thing that can’t be replicated by Ai, so don't forget to head to WhatsInItForThem.com to find the book.
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On the Listing Agent Lifestyle podcast today we're talking with Tibor Bogdan from British Columbia, Canada. Tibor and I have known each other for almost 10 years now and I love his enthusiasm, his energy, and his approach to business.
He's a very successful agent. The market in British Columbia has been very buoyant over the last 10 years, and everything has been falling into place. It's almost too easy. All he had to do was list the property and right away you'd have offers with prices going up. But now, the market has slowed down and he's got time to look around and say, 'Oh, what do I need to do to now to get things rolling again?'
We had a great conversation and focused on a couple of things. First, his current listings, and what he could do to multiply those listings using our Instant Open House approach (really focusing on all the listing multipliers). Second, we talked about his after unit and orchestrating referrals, specifically using a Market Maker Monday strategy.
I think you're going to enjoy this episode. There are lots of actionable steps.
PS: If you'd like to get all the tools to become a Market Maker... just go to GoGoAgent.com and start a free trial.
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Today on the Listing Agent Lifestyle podcast I want to share a session from the GoGoAcademy we held in Toronto.
We had a great two days with Brendon Burchard, JP Sears, Arlene Dickinson, and our second day was our real estate summit, where we had Dan Sullivan and Sally Hogshead join us, and it's Dan's session you're going to listen to today.
Dan has a wonderful way of reframing procrastination as a super-power, and we've been having a great conversation about it for almost two years over on the Joy of Procrastination podcast.
I think you're going to enjoy this and if you're one of the approximately 7 billion procrastinators on the planet...
This is all part of our Listing Agent Lifestyle, the experience of abundant time, and we had a really great conversation with some great feedback from some of the realtors in the audience.
So don't procrastinate, and enjoy this episode.
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Today on the Listing Agent Lifestyle podcast we’re talking with Monsieur Henri Cousineau, from Montreal, where he's a real estate broker focused on leasing office space. He's been a realtor for a very long time and online since 2000! and we talked about the evolution during that time.
We focused in on the chain from getting eyeballs to his website, then people leaving their name and email address, then bonding with them over time, and finally meeting with them face-to-face. We discovered the weakest link for him is getting people to leave their name and their email address once they come to his site.
This is the code to crack, because from there, he's really got a great business dialed in and has been very successful in helping people once he’s able to be in contact with them.
This is a really good episode with a lot of transferable takeaways.
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On the Listing Agent Lifestyle podcast today we're talking with Jeffrey Higgins from Beverly Hills, Michigan, where he started as a commercial real estate agent, but is now focused on the residential side.
He's just getting started in an area and running his Getting Listings program to establish himself in a new, targetted neighborhood.
We talked a lot about this whole idea of selecting an area. How to choose the area, and how to parlay your beginning into something that can grow with the profits you make from the early transactions.
This is a great conversations, and we talked a little about the psychology of why the offers we make in the Getting Listings program are so responsive.
Jeffrey is an idea guy just like me, and he likes to take something that's supposed to be a turnkey solution, and use that as a jumping off point for even bigger results and we can use his story to talk about how we all work through the beginning stages of getting established, before looking at Finding Buyers for the listings you're going to get as a result of the Getting Listings program.
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On the Listing Agent Lifestyle podcast today we're talking with Siyamak Sasani from Ottawa, Canada. We had a really great conversation, and I knew it was going to be a great conversation when it started... "Dean, I want you to treat me like a blank sheet of paper and write the plan for me"!
Siyamak's a newer agent within the last couple of years. He's in a great market, he's a very personable guy and he's got lots of great business experiences. He has all the confidence in the world. He's already had some success, so he's off to a good start.
We talked about how to establish his Getting Listings program, plan his listing multipliers and we focused on orchestrating referrals from his top 150.
He's a guy who understands, as a businessman, he has to prepare for the growth of his business and he can't be the one cog that is running the whole show. So establishing the proper support, the proper help, and the systems that are going to help with his growth.
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Today on the Listing Agent Lifestyle podcast, I want to share a special conversation I recorded with Daymond John from Shark Tank.
Daymond is a great advocate for using your brain, your ingenuity, your creativity over money and Joe Polish and I had a great conversation with Daymond on our I Love Marketing podcast.
He's one of these guys who really looks at the power of broke as a superpower, and I love that framing of it.
One of the questions people always ask me is, 'What do you do if you don't have a lot of money to spend on postcards or direct mail campaigns or buying leads? How do you get started?' and I think there's a lot of great insight into that in this conversation with Daymond.
I think really fits with what we're talking about on our Listing Agent Lifestyle journey here.
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Today on the Listing Agent Lifestyle podcast, I want to share a special conversation I recorded with Daymond John from Shark Tank.
Daymond is a great advocate for using your brain, your ingenuity, your creativity over money and Joe Polish and I had a great conversation with Daymond on our I Love Marketing podcast.
He's one of these guys who really looks at the power of broke as a superpower, and I love that framing of it.
One of the questions people always ask me is, 'What do you do if you don't have a lot of money to spend on postcards or direct mail campaigns or buying leads? How do you get started?' and I think there's a lot of great insight into that in this conversation with Daymond.
I think really fits with what we're talking about on our Listing Agent Lifestyle journey here.
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Looking for opportunities to be a Market Maker is one of the last remaining secrets to real estate. As the information becomes more available, the difference you can make is in your connections, and your ability to link buyers and sellers.
On today's Listing Agent Lifestyle podcast we're talking with Nate Brill from Surprise, Arizona.
Nate works in an area called Surprise Farms and we had a great conversation about Getting Listings in Surprise Farm and also about Finding Buyers so he can be a Market Maker in that area.
I really enjoy these kinds of conversations because we get to talk about the longevity of these campaigns and the most important thing; which is being able to connect people with what they really want. Buyers for their home.
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Today on the Listing Agent Lifestyle podcast, we're talking with Wendy Bell from Ottawa, Canada, where she's a broker of a 160 agent Keller Williams office and has her personal production business that she works with her sister. So that gives a neat opportunity to talk about both scales.
We had a great conversation about the Listing Agent Lifestyle elements, including the top 150 she has with her sister. We then calculated her 'Return on Relationships' and discussed how we can increase that number.
It's a great call looking at the philosophically different approach to Getting Listings, and what I really see as the last information advantage we have as real estate agents and the opportunity available for us.
We covered a lot of ground here, and I think you'll get a lot out of it.
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It’s easy to underestimate long term results, and how your experience of a program improves your returns as you become better able to automate or systematize steps along the way.
Today on the Listing Agent Lifestyle Podcast we're talking with Penny Alper from New York state.
Penny has been in our world since the very beginning. I mean, I've known her as long as we've been working with real estate agents, all the way back to meeting her at a Main Event with Joe Stump, back in early 90’s!
She's an enthusiastic executor and one of the things she's really been focused on is implementing the Getting Listings program. She's gone through a lot of starts and stops over the years and has now got to a consistent level with everything happening on auto pilot, without her having to think about it.
We had great conversation about longevity, systemizing and investing in the Listing Agent Lifestyle mindsets.
I love talking with Penny and I think you're going to get a lot out of the conversation.
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Being ready to commit to your success puts you in a great position. Especially when you find a plan that works.
Today on the Listing Agent Lifestyle Podcast we're talking with Chase McGough from the Dallas, Fort Worth area. Chase is a newer real estate agent, a young guy and he's really got such a great attitude that will set him up to build a strong foundation, based on the things we're talking about here in the Listing Agent Lifestyle.
In this conversation we talk about laying the foundation with his top 150. The people who know, like and trust him already. We then talked about Getting Listings and really, how to build on an area with 600 homes and plan to expand and dominate larger areas. We really touched on all the foundational elements of the Listing Agent Lifestyle.
I think you're really going to enjoy Chase’s energy, and I think we're going to have a lot of great success stories coming from the work he’s doing over the next 12 months, 24 months.
I hope this episode speaks to you if you're in a similar situation. If you're one or two years in, and are ready to get things to take off.
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Today on the Listing Agent Lifestyle podcast, I want to share a great conversation I had with Justin Braithwaite.
Justin is a newer agent. He's been a real estate agent in New York for the last two or three years, and he came to the real estate business as a way to assist in his real estate investing business to help him buy and flip homes.
That mindset of coming into something and thinking about it as a capital investment is an advantage that can really serve him well as he grows and expands his business. Most of the time, people coming into real estate don't think about the work they do to find business as a capital investment providing an ROI, they think about it as an expense, which has a very different feeling.
So, we spent a good portion of the time talking about how he can establish himself in an area of the 1,600 homes he would like to focus on. We talked about the ROI of that 'Getting Listings' work. Then we talked about the return on relationships with the top 150 people in his life. The 150 people who know him, like him, and trust him.
Like most people, he's not necessarily in contact with those 150 people, so we had a really great scenario-running conversation, looking at the results he could see over the next 12 months if he put those referrals steps in place.
There's a lot in this episode, and you're really going to enjoy this conversation.
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When opportunity, ability and enthusiasm meet, exciting things happen!
Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Rob Caruso from Vaughan, Ontario, just north of Toronto. I've known Rob for over 12 years now. He'll tell you the story about how we ended up connecting, but it's been great to watch his business grow over that time into the successful company he has today.
This was a great call, and I don't think we've had a Listing Agent Lifestyle podcast call with so much opportunity per minute as we did here! Across the board, in his own business, with his after unit, with the 26 agents he has in his brokerage, on his team… Rob understand the program, he's seen the success, and we were able to create a lot of plans for him to execute this year.
The best news… Every one of the opportunities we discovered for Rob is something that's an opportunity for you too.
I'm excited for you to hear this episode. There is a lot here for you.
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Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Joe Neilson, a brand new real estate agent from Las Vegas.
He's just getting started, and we had a great conversation about laying the foundation for a listing-centric business that will allow him to live this Listing Agent Lifestyle.
We talked about how he's established his Getting Listings strategy, having sent the first two mailings into the chosen area, so we talked about his next biggest opportunity; laying the foundation for his referral business by establishing himself with the top 100 - 150 people who already know him, like him and trust him.
This is really valuable conversation whether you're just getting started in real estate or if you've been a realtor for some time, but you're just getting started with this Listing Agent Lifestyle approach.
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Today I want to share a conversation I had with Chris Knox, born and raised in northern California’s Silicon Valley. He’s worked there for many years in a market that’s very sophisticated. He has a really great business and today we talked through a couple of big opportunities he has.
Right now, 100% of his business comes from repeat and referral clients. We talked about the opportunities in his after-unit that could easily bump that up by 50% this year. I'm excited to see how that plays out for him.
We then talked about Getting Listings, and how to go into an area that doesn't have much to define it. We compared the difference to areas where it’s common to have named communities, and how easy it is to pick an area that’s very specific. We walked through how he could do that in an area that really doesn’t have such easily defined characteristics and I think we came up with a great solution.
Two great things to focus on that will help many of you dial in your best opportunities.
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Today on the Listing Agent Lifestyle podcast, we're talking with Justina Courtney, from Burlington in Canada, just outside of Toronto, where she's been a real estate agent for almost a year and with us at GoGoAgent since January.
She's been mailing the Getting Listings program in a very specific area, and she's going all-in to get listings in a particular townhouse community.
We had a great conversation about the strategy behind that.
She's following a program we developed with Julie Matthews here in Winter Haven, mailing a multiple-week sequence at the peak listing time when people are listing their homes. Julie went from a 0% market share in a particular area to generating five of the next 24 listings that came on the market. A 20% market share.
We had a great conversation about this will play out and then talked about some strategies Justina can use to generate business now while waiting for the Getting Listing program to kick in.
She's making all the right moves, and has the disciplined execution to make it all happen.
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Today on the Listing Agent Lifestyle podcast, we're talking with Cyndee Haydon from sunny Florida, and we have a really great conversation lined up.
We're talking about something that could immediately impact your business. Your Listing Multiplier Index. The number of transactions per listing that you end up creating with your marketing. Things like finding a buyer for that listing, finding other buyers who will end up buying other homes from you, getting other listings in that neighborhood, and getting a referral from the seller.
There are lots of opportunities to amplify what you do, and you're going to find it very inspirational when we do the math on what happened for Cyndee, going from a Listing Multiplier Index of 1.2, to now being up over 3.3. That's over three transactions per listing in an area where each commission is $15,000 or more. That's real money that makes a big, big difference.
All the things I mention here are up on the GoGoAgent blog at gogoagent.com. You'll want to come over and check it out because the resources we share, just in this episode, can make an amazing difference in your business.
I'm really looking forward to you listening to this episode.
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What someone sees when they look at a home is only one part of the puzzle, and it's easy to overlook all the other elements that go into their decision. It's good to remember that your knowledge and understanding of a market can establish you as their 'go to' person, helping your clients make decisions that meet all their needs.
Today on the Listening Agent Lifestyle podcast, I want to share a conversation I had with William Madison from Portland, Oregon. William has one unique characteristic that's going to make his adventure in real estate a little bit different. He's completely blind.
We had a really great conversation about how, in an industry that's very visual, you can capture the essence of the marketing, the insight, and the relationship building, to work around being completely blind and still be a successful real estate agent.
We looked at how a listening-centric approach can help leverage his knowledge, and he started a Getting Listings program in a high-end neighborhood of Portland. He has a great attitude and wisdom around the psychology of how people interact. I think he's going to be a big success.
So enjoy this conversation. It's a great example of not letting challenges hold you back!
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Today on the Listing Agent Lifestyle podcast, we're talking with Yassin Shaar, a real estate impresario who's taking over the rent-to-own world with a very focused market.
We spent a lot of our time talking about how he can position himself as a market maker.
We know there are people who want to buy homes but they can't afford a down payment for whatever reason right now. Then we have investors who would like to buy homes with a presale that people would like to ultimately own.
That triangulation as a market maker is where the opportunity lies.
Listen in, and you'll see how the idea unfolds, and keep in mind, this concept can apply to so many things where there's an opportunity for you to be a market maker.
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Today on the Listing Agent Lifestyle Podcast we're talking with Marguerite Crespillo.
I've known Marguerite for over 22 years now! She's in Placer County, California, up near Sacramento, and she's a doer! She gets stuff done.
She's been running the getting listings program in her area, focused on country properties and estates. She's been getting some great results right out of the gate, so we talked about some of the opportunities to really multiply what she has going on and be a Market Maker within the country property market.
I think you're going to enjoy this episode, and let's see what would be a great opportunity for you to be a Market Maker in your market.
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When you have an established business there are so many opportunities, sometimes you need to work through each in order to pick the one you want to focus on next. Today I want to share a conversation I had with Gus Nystrom, a realtor from Raleigh, North Carolina, who's been with us at GoGoAgent.com for some time now.
He's working on some really cool things and we had a great, well-rounded conversation talking about all elements of multiplying his listings including using the Getting Listings program in his before unit and the World's Most Interesting Postcard in his after unit.
There really are so many opportunities to build this listing centric approach to your business and we cover a lot in this conversation.
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Today, I want to share a conversation I had with Kurt Nielsen, a Mortgage Broker from Clackamas, Oregon, who's been in business for several years and works with his wife, a real estate agent.
I've known them for many years. I love how enthusiastic Kurt is and how I have no doubt that he's an implementer because I've seen it happen where he's taken our Bank-owned Weekly and Tax Credit Guide programs and just run with them to build a very successful operation.
Real Estate is one of my favorite things to talk about because it's the perfect way to illustrate the Listing Agent Lifestyle principles and demonstrate how the 8-Profit Activators, your Before, During, and After units all work together.
This is what happened in our conversation when we applied real estate examples to all the 8-Profit Activator steps, from identifying a target audience, all the way to converting those people into clients, and I have no doubt that he'll be able to execute and apply the things we talk about today.
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Today on the Listing Agent Lifestyle podcast, I want to share a conversation I had with Thomas March, a realtor from Sacramento, California. We had a great conversation ranging from getting listings to converting leads and really focused on the long game compared to what many realtors think about, which is the short-term 'pounce on them' and lead conversion approach.
I think you're really going to enjoy this episode.
Also, the Listing Agent Lifestyle book is the manifesto that sets the tone for everything we talk about here on the Listing Agent Lifestyle podcast. If you don't have a copy, head over to listingagentlifestyle.com to download it.
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Today on the Listing Agent Lifestyle Podcast, I want to share a conversation I had with Sean Corder from South Carolina, a longtime friend who's been working with us since 2012. He started out with a money-making website and has built his business using the Getting Listings program and the World's Most Interesting Postcard. We had a great call about some of the ideas he can use to focus on combining the buyer side of his business with the listing getting side and becoming more of a market-maker. He's in a very popular area with a lot of out of town buyers looking to buy or invest in the seasonal vacation market, and with no sign, the beach is going to go out of style in the next 10, 20, 50 years, it's a long-term trend he can capitalize on.
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Today on the Listing Agent Lifestyle podcast, I want to share a great episode I recorded with Kenny MacCarthy from Cape Ann, just above Boston.
Kenny is the perfect guest after speaking with Zac last week because just as Zac was talking about the Getting Listings program and becoming a market maker for in-town condos, Kenny has been doing around Cape Ann with oceanfront homes.
So, we started by talking about the Getting Listings results that Kenny's been getting, but then we really went deeper into expanding outside of just doing the Getting Listings program on his own to starting to think like a market maker for his team.
There are a lot of great ideas here to expand your thinking.
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Today on the Listing Agent Lifestyle Podcast, I'm excited to share a conversation I had with Zac Pasmanik. Zac is a long-time friend and a very successful real estate broker in Atlanta, Georgia. We go back almost 25 years now, and Zac's had a lot of success running our Getting Listings program in Atlanta. Today, we get to talk about that, and especially how to capitalize on all this equity that he’s built up, and we talked about some great strategies to go deep in a few of the segments of his market.
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Welcome to the Listing Agent Lifestyle Podcast. Today I want to share a call I had with our GoGoAgent.com members, and it's a good time to reflect and look at what's going on in your business going forward. We've introduced the eight elements of the Listing Agent Lifestyle over the last few episodes, and on the call I'm going to share with you now, we go a little deeper into each of the eight elements and address it as a scorecard.
You can see where you stand on each of these elements, whether you are winning in that element, whether you're doing okay in or whether it's something that needs to be addressed and build a plan around it.
In the call, we're going to talk about all eight of the elements, getting listings, multiplying your listings, getting referrals, finding buyers and converting leads, as well as daily joy and abundant time and financial peace. We're going to explain a little about how to look at them and how to evaluate where the opportunity is in your business.
I think you're going to really enjoy this, especially if you like to do some reflecting and look forward to building plans for a brand new year.
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Today on the Listing Agent Lifestyle podcast, we’re talking with a brand new agent, Brian Kiernan from Orange, Connecticut.
What's interesting about Brian is that he's actually been a GoGoAgent.com member longer than he's been a licensed realtor, but he wanted to get all of his ducks in a row, get his marketing set up, so that when he finally got his real estate license he was ready to go.
We had a great conversation. He's just started setting up Getting Listings. He's mailed out his first ones and had his first responses, so we talk about how to build on that foundation. How to start now really looking for the best thing he can do to convert those into listings.
It may be surprising what we end up talking about.
We then wrapped it all up with a little bit of talk about his after unit and setting up his top 150.
Whether you’ve been a realtor for years, or you’re just getting started, you’ll get a lot from this episode.
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Today on the Listing Agent Lifestyle podcast, I want to share a conversation with Tony Fabiano from Toronto.
I often get emails from people who have listened to a few episodes saying, "Wow, this is really interesting. Tell me more. Where do I start? How do I go to that level?"
One of those emails was from Tony, so what better than having him on the show and spending an hour talking about what's going on in his business, the elements of the listing agent lifestyle, analyzing where the opportunities are.
Tony couldn't be a nicer guy. We had a great conversation. He's really thoughtful and has a great handle on where his business is coming from. He primarily works from repeat and referral business, which is a testament to who he is as a person, and that brings a nice business doing 30 plus transactions this year.
We dug in, looked at the numbers, decided what the key metrics are that drive those results and how he can move the needle a little bit further.
The hour went very fast. We had a great conversation and I look forward to hearing great things from Tony.
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Today on the Listing Agent Lifestyle podcast, we’re talking with Ron Reed from Madison, Wisconsin, and finishing out our Getting Listings trifecta of shows.
We started with Tony Kalsi and his four year case study, showing the ROI from doing Getting Listings in one neighborhood. Then Chuck Charlton showed how continuing with the program for 10 years works out. Today we have Ron Reed who joined us just over a year ago and in that one year, he really took off.
He got his first listing in the first month of following the Getting Listings program, even before his free trial of GoGoAgent.com, even ended, and he's gone on to parlay that into a bigger area that he's mailing to.
Ron's a disciplined executor and I love that about him, but he's also very astute in measuring and tracking results of everything he does.
You're really going to enjoy this conversation.
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Today on The Listing Agent Lifestyle podcast we have a podcast for you. I mean a real podcast. We went over the hour, but I think you're going to agree that this is a really great conversation. Today I want to share a conversation I had with Chuck Charlton. I first met Chuck and his wife Melissa about 16 years ago when they moved to a brand new area to start their real estate business, and I’ve been with them the whole way, working very closely setting up and helping them get started with the Getting Listings and Finding Buyers programs, and working all the time to, really without having the name for it, build a listing agent lifestyle.
Chuck is one of my favorite people to talk to. We've worked very closely over a lot of these years, and they've built an amazing business.
I think Chuck is the perfect next guest after you've just heard Tony Kalsi with the most recent four year case study, Chuck is the OG. The original.
When we first launched the Getting Listings program in 2005, or 2006, Chuck was the person who got the first listing from the program, before the course even ended, and has gone on to build an amazing business on the back of that, continuing to add to it.
He's a real student of the game. A real thoughtful, diligent executor, and I'm happy to share this conversation with you.
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Hello and welcome to the Listing Agent Lifestyle podcast. My name Dean Jackson and today I want to share an episode I recorded with my good friend Tony Kalsi from Toronto.
We have an infographic that goes with this episode so if you want to see what's happening, go to listingagentlifestyle.com and look under episode 131, there's the infographic.
What you're going to be looking at is the results of a four year case study that we did with Tony Kalsi from September of 2013 to September of 2017 running a program we call Getting Listings.
It shows the expense, the capital investment of spending and sending the postcards and the newsletters to a very specific group of people. The outcome… $50,000 invested, $543,000 out the other end, an 11 times return on investment.
We're going to talk about it, we're going to dissect it, we're going to talk about the future of it and I think that you are really going to enjoy this premiere episode of the Listing Agent Lifestyle
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Today on the podcast, we’re continuing our live mastermind sessions from the Listing Agent Academy we held earlier in the year.
This is a session about multiplying listings and all the things you can do to multiplying the number of transactions you get from each listing you take.
It was great to get with some of the top agents from all over the US and Canada to talk about what’s working for them, and the steps you can take to improve your listing multiplier score.
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Today on the Listing Agent Lifestyle podcast, we’re going to listen in on a session from a live mastermind summit that we did about the Listing Agent Lifestyle.
This is the 2nd part of a two-part podcast, so go back one episode if you missed the first part, and what we're talking about here is the idea of creating a team of ‘whos’.
You've heard me talk about this idea of ‘who not, how’ to support you in building out your listing agent lifestyle, and we're starting to see, more and more as we're moving into the twenties, this collaborative model working out.
There are some amazing success stories in the general business world that are a result of this collaborative model, and so we're going to apply that to real estate and specifically to the listing agent lifestyle elements over the next several weeks.
This is a great episode for us to set the stage because this last week, Dan Sullivan and Ben Hardy’s new book called Who Not, How was released, and it's based on my idea of the self milking cow, and surrounding yourself with the people who can support you, rather than learning how to do something.
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Today on the Listing Agent Lifestyle podcast, we're going to listen in on a session from a live mastermind summit that we did about the Listing Agent Lifestyle.
This is going to be a two-part podcast and what we're talking about here is the idea of creating a team of 'whos'.
You've heard me talk about this idea of 'who not, how' to support you in building out your listing agent lifestyle, and we're starting to see, more and more, as we move into the twenties, this collaborative model working out.
There are some amazing success stories in the general business world that are a result of this collaborative model, so we're going to apply that to real estate and specifically to the listing agent lifestyle elements over the next several weeks.
This is a great episode for us to set the stage because this last week, Dan Sullivan and Ben Hardy's new book called Who Not, How was released, and it's based on my idea of the self milking cow, and surrounding yourself with the people who can support you, rather than learning how to do something.
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Today on the Listing Agent Lifestyle podcast, we're talking with Glen Teghtmeyer, who's in the unique position of living in Nanaimo, British Colombia but having a business in Alberta.
Glen spent a lot of time in Alberta. He has a really great foundation there with family ties and a lot of business, but he moved his family out to Nanaimo five or six years ago, so we spent this episode talking about how to really have it all. How to have both run a business in Alberta and live in Nanaimo with all the lifestyle benefits that brings.
We had a great conversation about using some of the relationship equity he's already built up in the Alberta market to really solidify his business and a lot about the lifestyle elements of designing a business any way you want.
There are a lot of possibilities in this episode.
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Today on the Listing Agent Lifestyle podcast, we have a very special podcast with John Paul DeJoria.
You may recognize John Paul's name as the founder of the Paul Mitchell haircare brand and as a billionaire philanthropist. He's a super nice guy, and Joe Polish and I had a chance to speak with him on our I love marketing podcast.
We've got to know him a little over the years. He came to speak at a genius network event, and this podcast was a wonderful conversation talking more about some of the things that are important to him in life and business.
He's a very smart guy, very thoughtful, and it was great to hear about his daily routines and a lot of really cool stuff. There is great information here that I think you will find valuable.
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Today on the Listing Agent Lifestyle podcast, we're talking with Michelle Jipguep-Sanders from just outside of Atlanta, where she's been a long time real estate investor, who's now transitioned into being a real estate agent.
We spent the entire hour talking about Getting Listings, and the approach of taking her investment mindset and applying it to listings in any area she wants.
We went through a process of evaluating and choosing the area, then calculating what you could expect as a yield. It was great to hear the light bulb come on when we started evaluating the investment as an investor instead of looking at the money you spend doing lead generation, as an expense.
I asked her how she would think about this as an investor, and it's amazing to see the opportunity we have when you look at it through those goggles.
This is a great episode to see things from that perspective, and I think you'll get a lot from it.
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Today on the Listing Agent Lifestyle podcast, we're talking with Kenny MacCarthy, all the way from the North Shore & Cape Ann area of Boston, Massachusetts.
I've known Kenny for many years, he's a great friend, and we had a really good conversation about essentially becoming a media company.
Kenny's a very successful, long-time realtor. He got a great business that's working well. He has an established team. They've been doing Getting Listings programs for oceanfront listings right on Cape Ann, so he has everything working there, but he's looking for more. He always wants to grow.
One of the things Kenny loves to do is make videos. He loves shooting video, playing with the technology, and trying all kinds of video ideas, so we had a great conversation about the possibilities to scratch that itch, and really create some bigger opportunities that he could be excited about working on.
This is a great way to engage people no matter what type of realtor you are, so there are lots of ideas in this show.
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Today on the Listing Agent Lifestyle podcast, we're talking with Erick Spiegel from Eau Claire, Wisconsin, and I'm excited for Erick because he's a brand new agent, literally a month into his real estate career.
We took a walk down memory lane today and talked about when I was first getting started in real estate, what motivated me to get started, and what a really actionable plan would be for Erick. This is what I would do starting out in Eau Claire Wisconsin or in Poughkeepsie, New York, or in Baton Rouge, Louisiana, for that matter, wherever you are.
If you're brand new in real estate, this is the plan I would follow.
So take a listen with that in mind and think about how this applies to you.
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Today on the Listing Agent Lifestyle podcast, I've got a really interesting conversation with my good friend, Joe Polish.
Joe and I host the I love marketing podcast. We've done that now for about 10 years, but I've known Joe for about 25 years, and someone pointed out to me recently this interview I'd recoded with Joe many years ago for his genius network interview series.
This was a great conversation about lifestyle and lifestyle design, and one of the things, as you know, with our Listing Agent Lifestyle model is about combining your business while building an amazing lifestyle. So, listening to this brought back memories of some of the formative thoughts that went into the evolution of what turned into the Listing Agent Lifestyle.
I think as the summer progresses, and we're thinking about our lifestyle as we coming back from being in quarantine, there's a lot of opportunities to reevaluate our lifestyles and to evaluate what we determined is the success of our lifestyle, so this is a perfect time to think about these thoughts, and this conversation is a great catalyst for you.
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Today on the Listing Agent Lifestyle podcast, we're talking with Kathy Cunningham from Indianapolis.
Kathy's a relatively new real estate agent, less than three years, and she has a very interesting situation because she started mailing the Getting Listings postcards but stopped after a few months when it didn't immediately turn into new listings.
Fast forward a couple of months, and all of a sudden, she had three transactions from the Getting Listings people she kept in touch with, so seeing it work, she's started sending the postcards again.
This isn't an uncommon situation, and we had a really great conversation about scaling, and the opportunities for growth.
We covered a lot of ground, and this is going to be a valuable episode for you.
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Today on the Listing Agent Lifestyle podcast, we're talking with Al Alkhatib from Whitby, Ontario, just in the Greater Toronto area.
Al is just getting started with the Getting Listings program, and he's focused on listings in a particular area in Whitby.
We talked through the whole strategy behind the program, the exact things you need to do to make sure it runs, and why you don't need to make any outbound phone calls for it to work.
This is a great episode, especially if you're thinking, 'How can I get listings without having to make outbound phone calls?'
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Today on the Listing Agent Lifestyle podcast, we're talking with Jeff Hanson from Silicon Valley, San Jose, California.
It's an interesting story that brought Jeff to the show. He was listening to an earlier episode and heard his good friend Barry Pilcher talking at one of the mastermind sessions we did from Orlando. He called up Barry, reconnected with him because of this podcast they have in common, and Jeff decided it would be a great idea to come on the show himself.
It's a small world, even in quarantine.
So, we had a great conversation. Jeff's been a realtor in Silicon Valley for a long, long time. He has a great specialty in high rise condos, and we talked about some really great strategies for completely dominating that market.
There are some great insights here, and I really enjoyed this conversation with Jeff.
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Today on the Listing Agent Lifestyle podcast, we're talking with my good friend and long, long, long time client Nanci Garnand.
Nanci is in Colorado, and she has a business that's almost exclusively based on her relationships with her clients, so we talked a lot about the equity of an after unit relationship in generating referrals and building relationships.
It was great to catch up with Nanci, and this is a really great episode to look into the depths of your after unit, and what that can mean for you in terms of where business comes from.
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Today on the Listing Agent Lifestyle podcast, we're talking with David Simon from Bergen County, New Jersey. David's been a long time resident of Bergen County. His family ran a hardware business for 70 years there, so he has a lot of roots that he used to start as a real estate investor, buying and flipping homes, and then into becoming a real estate agent.
Both he and his wife practice real estate. They work in both commercial and residential, but today we focused on building up the residential side of their business, and the two main things to create a game plan for 2020.
Most of his business comes from referrals, so we talked about how to shore that up and build up the number of people in his database, his top 150, the list of people that he's communicating with, and shoot for the 20% return on relationships we talked about.
Then we talked about Getting Listings and went through a real analysis of how to pick the right area within Bergen County, and what the implications of that could be over the next two years.
So this is a really great episode if you're focused on increasing the number of referrals you get or looking at getting more listings from a particular area.
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Today on the Listing Agent Lifestyle podcast, we're going all the way back to a time when we were gathering with people in public, and to our GoGo Agent Academy in February of 2020.
That was the last time I was in a group of people, and we gathered in Orlando for two days to talk all about the Listing Agent Lifestyle elements as we do each year.
Hopefully we'll be back on track to be able to do it again in February next year because these sessions are one of my favorite things I do every year. We get to talk about the up to the minute, State of the Union discussion of what's working, and what people are doing in pursuit of the eight elements of the Listing Agent Lifestyle.
So, here is session one, and we're going to play a series of these over the summer, so you can experience it like you were there.
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Today on the Listing Agent Lifestyle podcast, we're talking with not one but two guests, Penny Alper and Kathy Falco, up in the North East, New York and New Jersey.
They've been thrust into the hotbed of what the media's calling 'the fleeing of people from New York' out to the suburbs. People who are scared to be in cities now and in condos starting a big migration to less densely populated areas.
This creates a great opportunity, and it just so happens that years ago, I created an opportunity outside of Toronto that would absolutely fit with what's going on today.
So in this episode, we talk all about how to position yourself, how to take advantage of this migration, and how to really get in the game as it unfolds.
This is a really interesting episode, with a lot of ideas to take away.
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Today on the Listing Agent Lifestyle podcast, we're talking with Justin Smith from Orange County, California.
I really enjoyed this conversation because so much of what Justin's doing in the industrial real estate market mirrors exactly what we talk about in the residential real estate market.
We went through all the ways of creating a 'Before Unit' to attract his ideal clients without making outbound phone calls, which is always my preference. Everything I do to engage people is framed as 'what would I do if my phone only accepted incoming calls?'
We went through the process of narrowing down to a single target market and thinking through how to get those people to raise their hands. Then we talked about ways to educate and motivate those people so when they're ready, they'll take the next step.
There's a lot you can extract from this episode that will apply to your market as well.
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Today on the Listing Agent Lifestyle Podcast, we're talking with Jamie Harnish from Toronto.
Jamie has picked a great midtown area of 5,400 condo's around Yonge and Eglinton that he's trying to dominate, and one of the challenges, of course, is that a lot of them are rental units.
The reality is, the way advertising mail works in Canada means there's always some unavoidable overspill as he has to deliver to some homes that aren't in his category, so we talked about a lot of the psychology of the long game.
He's making all the right moves for what he's trying to achieve, there are lots of great opportunities to split test the information he's sending. He started with a direct mail campaign in March, and digital ads in April, and we talked about the comparison and what actually happens next.
This is a great episode, really looking at strategically planning to dominate.
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Today on the Listing Agent Lifestyle Podcast, we're talking with Eric Peterson from Texas, and this is a very timely conversation because it turned into a discussion about how we communicate right now, in a time where we don't know what's going to happen.
We're in a situation where the entire country's on lockdown. We don't know when that's going to end. We don't know what the impact is going to be ultimately on the economy and on the real estate market.
So who do you communicate with, and how do you communicate in a time like this?
We had a great conversation about what's changed and what's stayed the same, and we ended up with some action items and some things you can do in a time like this.
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Today on the Listing Agent Lifestyle Podcast, we're talking with Todd Martin from North of Dallas, and we had a great discussion about the idea of dominating a specific category, and using the Getting Listings program to look at the opportunity you have to triangulate and be a market maker.
Todd has chosen golf course homes, and you'll hear in the call why that's such a great category. But in truth, there are lots of great categories; townhouses, condos, lakefront homes, oceanfront homes, or whatever category you can think of and give a name too, that people would recognize.
As we're talking about applying the ideas to golf course communities, just remember you can replace everything we're saying about golf course's and replace it with the category you choose, because the ideas here are the key to really maximizing the investment you make in dominating an area for the longterm.
A lot of ideas in this episode.
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Today on the Listing Agent Lifestyle podcast, we're talking with Kevin Kauffman from Phoenix, but not just from Phoenix. Kevin's team is spread all over, and as you'll hear, he's got a team of 40 people, all over the country, that have a pretty dynamic situation going on.
What you're going to hear in our conversation is the opportunity you have when you establish some, what we call proprietary metrics, some common numbers, and I'll go through this whole exercise with Kevin to calculate his Return on Relationship and Listing Multiplier Index.
When you look at what could happen as a team, where you establish this idea of becoming a Market Maker and set up systems so everyone can win, and everyone's working on improving their Return on Relationship and Listing Multiplier numbers, you can see an exponential effect it can have on the business.
This is a great example of how deep you can go with any of the Listing Agent Lifestyle Multipliers, even just focusing on relationships, and I think you're going to enjoy that in this episode.
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Today on the Listing Agent Lifestyle Podcast, we're talking with Alex Mendal from Palm Beach County in Florida.
If you enjoy a Listing Agent Lifestyle episode with talk of Getting Listings and dominating a category where you get both the buyers and the sellers, if you like to talk about multiplying your listings and Getting Referrals, then this episode is action-packed, and just for you!
We talked about all the things Alex has going on and laid out a great action plan, which I am 100% confident Alex is going to be able to execute.
He's already got things underway by getting his first Getting Listings mailings out into the world. He's generating leads and taking action, and we're going to see some significant success from Palm Beach County over the next few months here.
There's a lot to take from this episode, and if you join in and play along at home, this can be a great outcome for you too.
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Today on the Listing Agent Lifestyle podcast, we're talking with Robert Jellesed from Medford, Oregon, which is about as far away from Winter Haven, Florida as you can get, and still be in the United States!
This is a really interesting conversation because one of the things that's unique about Robert is he's applying our Getting Listings program to the commercial investment property market. He's very thoughtful, analytic, and has a lot of great experience in analyzing investments that gives him a lot of knowledge to share with his audience.
He's done a lot of research on his target audience in selecting and finding the 7,000 homes, or property owners who own all of the multifamily properties in his part of Oregon, so we had a great conversation about the adaptability of all the principles, the chassis, of our Getting Listings program, and applying it to multifamily homes.
He's going to be able to really make great things happen in this market, and if you're interested in the psychology of how the program works, we get into a lot of the details here in this conversation.
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Today on the Listing Agent Lifestyle podcast, we're talking with Tom Lipinski from Michigan.
This is a great conversation talking about Getting Listings, and the longevity there is for you in finding the right area, the right method to engage those people, and the right attitude to have when you think about the area so you can continue to generate results for years to come.
But of course, there is also a huge opportunity in nurturing the lifetime relationships of people in your 'after unit', and in orchestrating referrals with people who already know you, like you and trust you.
We had a great conversation about both of these. The time went by fast, and I think you're going to really enjoy this episode.
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Today on the Listing Agent Lifestyle podcast, we're talking with Jeff Jones, and this episode is a really interesting topic because it's something you may have heard me talk about on other podcasts.
One of the desires I have, whenever we talk about home services, is I have a desire personally for home management for homeowners.
We often think about property management for people who invest in real estate, but if you own a house, you're the property manager for your own property. Anything that goes wrong or anything that needs to be done; ultimately, you're the one responsible for it.
I've been thinking about this as a category for a long time, and the way I describe it to people is 'I want to live in my house like I'm a guest in your house'.
I want someone who can be the responsible adult and do all the things a responsible adult would do, proactively, to take care of a house, and I would happily pay for that service.
Well, Jeff has heard me talk about that, and he's taken it on himself to put this kind of service together.
So this is a great conversation to brainstorm what it might look like, the implications of a service like this, and how to start the process and leverage the referrals form people who already know, like, and trust us.
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Today on the Listing Agent Lifestyle Podcast, we're talking with Jacob Scott from Lawrenceville, Georgia.
One of the things we focused on is how to identify the best area for you to target and dominate a Getting Listings category. We looked at starting with how people view these areas and the horoscope effect. How can we make something appealing to a very specific set of people because they recognize 'that's me.'
This is where we get talking about neighborhoods versus a town or a school district. We want to get as narrow as we can to where people recognize the area and say 'that's me,' and we walked through the psychology of that reaction, and how to evaluate and compare one area to another by comparing the total yields from these markets.
We ended the conversation talking about how to really enroll your top 150, and get maximized results from the people who you know, and you'd recognize if you saw them at the grocery store, so you get them programmatically thinking about you every time they hear a conversation that involves real estate.
This is another great episode.
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Today on the Listing Agent Lifestyle Podcast, we're talking with Mike Seville from West Palm Beach, Florida.
I see a recurring theme when we're talking about Getting Listings, and that's choosing a category you can triangulate with finding the buyers for, without depending on actually getting the listings.
This episode is a great example of a category you could probably replicate anywhere in the country, whether it's golf course homes, townhouses, condos, lakefront homes, oceanfront homes, or homes with a view.
If you listen to this episode with that in mind, there is certainly something here you can copy. I talk about a specific category with Mike, but whenever you hear me talk about his target market, I want you to imagine we're talking about a category that's available to you.
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Today on the Listing Agent Lifestyle podcast, we're talking with Dylan Kennelly from just outside Las Vegas, Nevada.
This is a really exciting episode because Dylan's a guy who, just a few months ago, started falling in love with marketing. He came into our GoGoAgent world here and began implementing all of the ideas we talk about on these podcasts.
He started getting his top 150 together, and we talked about how to ramp that up. He took action and has twice mailed the world's most interesting postcard to the list he has, and already has some interesting results that you'll hear about.
Then we talked about Getting Listings and how he can secure a gold mine area he's found, so we spent a lot of time focused on how to really establish himself as the 'Go-To' guy in this particular neighborhood.
Dylan's going to be someone we can watch over the next 12 to 24 months as an amazing case study, so the question is really going to be, will you stick with us, watch what's happening, and let's see if it can be you too.
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Today on the Listing Agent Lifestyle podcast, we're kicking off the New Year with a very special episode, revisiting Ron Reed.
If you've been with us since the beginning, you'll remember Ron was one of the first episodes on the podcast, and he was famously the guy who got his very first listing, and sold it before his 30-day trial at GoGoAgent even expired!
He's developed that into amazing things over the last three or four years, and we had a great conversation about something we in GoGoAgent called Market Maker Monday.
Ron's been the greatest adopter of this strategy. We have a whole thread in our forum where we post the results of sharing Market Maker Monday emails, and in this episode, we talk about the results people have been posting, and the psychology behind being a market maker.
As a case study, Ron has some great numbers from the first year of people who responded to him, and what's happened with them over the three years since.
It's another great example of winning through consistency.
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Today on the Listing Agent Lifestyle podcast we're finishing up our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s.
This is the forth sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, and today we're looking at the future of converting leads and finding buyers, and the trends already in motion, that are going to work in our favor and really give us an advantage if we embrace them to move forward on each of the elements of the Listing Agent Lifestyle.
You're really going to enjoy this as you direct your thinking, not just to a new year, but to a new decade. What is it really going to mean to go into the '20s, and how can we equip you to be completely prepared to embrace all of these opportunities.
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Today on the Listing Agent Lifestyle podcast we're continuing our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s.
This is the third of 4 sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, the future of multiplying our listings, of getting referrals, and of converting leads and finding buyers.
Today we're looking at the future of getting referrals, and the trends already in motion, that are going to work in our favor and really give us an advantage if we embrace them to move forward on each of the elements of the Listing Agent Lifestyle.
You're really going to enjoy this as you direct your thinking, not just to a new year, but to a new decade. What is it really going to mean to go into the '20s, and how can we equip you to be completely prepared to embrace all of these opportunities.
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Today on the Listing Agent Lifestyle podcast we're continuing our journey, looking at the future of real estate, the immediate future, the things that are here today that are going to shape this next decade of the '20s.
So these next few episodes will be some of the sessions from our recent Real Estate Summit in Toronto, talking about the future of getting listings, the future of multiplying our listings, of getting referrals, and of converting leads and finding buyers.
Today we're looking at multiplying our listings, and what are the trends already in motion? The trends that are going to work in our favor and, what are the things that are really going to give us an advantage if we embrace them to move forward on each of the elements of the Listing Agent Lifestyle.
You're really going to enjoy this as you direct your thinking not just to a new year, but to a new decade. What is it really going to mean to go into the '20s, and how can we equip you to be completely prepared to embrace all of these opportunities.
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Today on the Listing Agent Lifestyle podcast we're closing in on the end of the year and not only the end of the year, we're closing in on the end of a decade.
We're quickly heading into the future, and we had an event in Toronto this October to talk about exactly that. The future of real estate, the immediate future, the things that are here today, and the things that are going to shape this next decade of the '20s.
Where are the trends already in motion? The trends that are going to work in our favor and, what are the things that are really going to give us an advantage if we embrace them to move forward on each of the elements of the Listing Agent Lifestyle.
So these next few episodes will be some of the sessions talking about the future of getting listings, the future of multiplying our listings, of getting referrals, and of converting leads and finding buyers.
You're really going to enjoy this as you direct your thinking now, not just to a new year, but to a new decade. What is it really going to mean to go into the '20s, and how can we equip you to be completely prepared to embrace all of these opportunities and make things as easy as we can so we're experiencing the other elements of a Listing Agent Lifestyle; Daily Joy, Abundant Time and Financial Peace.
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Today on the Listing Agent Lifestyle podcast, we have another special treat.
I've been on a whirlwind tour over the last few weeks in Toronto, Chicago, Phoenix, and recently, St Petersburg back here in Florida, where I was speaking at an event with my good friend James Schramko.
Now you may remember James from our periodic podcasts. Normally I go to Australia each year in August, and we record a special episode to catch up on the previous year in Marketing. James is an amazing entrepreneur. He has a wonderful business. He lives in a beach community just outside Sydney, where he surfs every day, and his lifestyle business allows him to do what he wants, when he wants.
We have a lot in common, and we have a lot of great conversations when we're together.
We decided to go ahead and record our podcasts now, before I go to Australia in a few weeks, and in this conversation, we talk a lot about lifestyle elements, similar to those we talk about here on the Listing Agent Lifestyle podcast.
I think you're going to enjoy this episode.
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Today on the Listing Agent Lifestyle podcast, we're talking with Ruben Estrada from Denver, Colorado, and Ruben's just getting started running a Getting Listings campaign in an area of 1300 homes.
It's literally his first month. He's got seven responses so far, and we talk about the psychology behind this approach.
This is a great conversation to understand the method behind the message or the understanding the psychology of why we take this approach of offering a report to people. It's very subtle, but we spent a good amount of time here unpacking it.
This is one of those conversations that will change the psychology of the way you think about the role of marketing in your business, especially in the role of getting you listings.
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Today on the Listing Agent Lifestyle podcast, we are in for a treat because we're talking with Tom Storey from Toronto.
One of the elements of the Listing Agent Lifestyle we always talk about is Getting Referrals and managing your after unit for a 20% annual yield. Well, here we are, we're going to be talking with someone today who's doing just that!
You're going to hear just how possible it is to get a really great yield and high volume of transactions, based on the relationships with a small group of people.
I think this is going to be very motivating. We spent almost the entire podcast talking about his After Unit, and leveraging the things he has going on with his Listing Multiplier opportunities created from the business he's doing.
You'll want to listen closely, and take some notes for this one.
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Today on the Listing Agent Lifestyle podcast we're talking with Ric Luis Araujo from Oahu, Hawaii and Ric has just started the Getting Listings program, mailing to an area he wants to dominate.
We identified a couple of tweaks that will fundamentally shift the way he thinks about the program, and I'm glad we had this conversation because we spent the entire hour talking about the structure and thought process behind why and how the Getting Listings program works the way it does.
I think even though Ric felt like he was alone in wondering if this approach will work for him, and if he was 'doing it right', I know a lot of people have similar questions. So this full hour is exactly about how do we evaluate the area you're choosing to mail, why we do what we do, and what you can expect when you start a Getting Listings mailing for your area.
PS: Our 2nd annual Listing Agent Lifestyle real estate mastermind event is coming up in Toronto next month.
We've got an amazing 2 days planned.
On day one we join up with the Archangel Summit and we have Seth Godin, Elisabeth Gilbert (author of Eat, Pray, Love) and Todd Herman (author of The Alter Ego effect) and lots of other great speakers...
On the 2nd day, we're doing a real estate only day to focus on the Future Of Real Estate as we enter the 2020's.
We're going to focus the best things we can do now to really capitalize on the opportunities we have right now while everyone in our industry is waiting for the "disruptors" to ruin everything :)
Would you like to join us?
You can check out the details here.
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Today on the Listing Agent Lifestyle podcast we're talking with Rene Nelson from Eugene, Oregon and Renee is a commercial real estate broker who specializes in multi-family apartment complexes in Eugene.
She's had a lot of success, especially around the University of Oregon campus where a lot of investors are eager to buy multi-family homes because of the rental nature of people coming to go to school.
We had a wonderful conversation about the importance of really dominating that target market because there are so few people actually control that whole space. There are only 235 owners who own 500 buildings, which can tame all of the multi-family homes over four units in Eugene.
We talked about a complete strategy to dominate not only the listing side of the market but the buyer side as well. The ideas are totally transferrable from everything we talk about on the residential side, and the same applies if you're trying to dominate lakefront homes or golf course homes or oceanfront condos... multi-family is no different. We need to speak to sellers in a language that's appealing to sellers, all the while speaking to and attracting buyers with a language that's attractive to them.
Then we can put them together as a market maker.
This was a really great conversation, it went very quickly, and there's a lot for you to get out of it.
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Today on the Listing Agent Lifestyle podcast we're joined once again by Tony Kalsi form Ontario in Canada.
You may remember Tony from his appearance as the very first guest on the podcast. Well, this September marks the sixth year of his Getting Listings case study, and the numbers are pretty amazing.
We're now at over a million dollars in commissions, with a 12.2 times ROI, and it's pretty exciting to see how it all has worked out so far. We're well down the path of multiplying the investment Tony's made in that first year, and we spent a lot of the call talking really about what happened in those 12 months.
What was amazing is that we found that since mailing the first year postcards, he's got 165 people to raise their hand and ask for the report, and since that time he's done 22 transactions with people who responded in the first 12 months.
So over the six years, he's got 22 listings from this group, and there were another 22 people who sold their house, but not with Tony. I know people often ask, 'Are the people responding to a free house price report really selling their house? Well, clearly they are, and Tony was able to get 50% of the people who requested the report and then went on to sell their house in the next six years.
It's interesting because some of them chose Tony this year, even though they responded in 2013!
This is a fascinating conversation and I want it to be an encouragement for you to get started and come on over to GoGoAgent.com. You get access to the entire program, every single thing that Tony's doing, including other interviews and videos that will give you you the opportunity to do exactly what Tony has done. You can get a free trial, no credit card required, take a look around and try it out for 30 days.
While you're looking around, take a listen to this weeks episode.
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Today on the Listing Agent Lifestyle podcast we have a great show for you because I'm speaking with my good friend Eelco de Boer.
As you know, I was traveling over the summer, and while in Amsterdam for our 4th annual Breakthrough Blueprint event, we got to record our Periodic Podcast. It's a kind of 'year in marketing' review for both of us.
We talked about a lot of the things that we've done over the last 12 months, compare notes, reflect on our successes, and talk about what we see for the future.
It's perfect timing as we're moving into the 2020s to look at what are the things shaping not only the next 10 years on a macro level, but what are the technologies, the sentiments, and the tools that we can actually take advantage of right now.
I also want to give you a heads up that October 19th and 20th in Toronto, we are doing a marketing and real estate event about the future of real estate marketing.
The first day is in conjunction with the Archangel summit where there'll be a few thousand people with Seth Godin, Todd Herman, Elizabeth Gilbert and lots of other amazing speakers. Then on the second day, we'll have a day just for real estate agents, so it's more like a mastermind where we can talk about all the things that are going to be important in getting poised and ready for deploying the marketing, mindset, and tools for the 2020s
So if you want to get ahead of the curve here, just send me an email to Dean@DeanJackson.com, and I'll get you all of the details.
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Today on the Listing Agent Lifestyle podcast we're wrapping up the final installment of our summer series on 10 Money Getting Ideas for your real estate business with number nine, Multiplying Your Listings, and number 10, Becoming a Productivity Ninja.
There's going to be some really great ideas here. I really work a lot on this idea of Multiplying Your Listings. If you've got listings right now and you're the only one with that listing, then you've got an opportunity that's amazing right now.
You've got not just the opportunity to get that listing sold, but you've got an opportunity to find the buyer for that house. You've got the opportunity to find a buyer who buys another house if they don't buy this one. You've got the opportunity to get the next listing in that neighborhood, and you've got the opportunity to get a referral from the seller before the end of the transaction.
There is so, so much opportunity to leverage what you're doing.
You're going to enjoy this episode.
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Today on the Listing Agent Lifestyle podcast we're continuing our series on 10 Money Getting Ideas with one that's a little bit different - 'Fall in love with your prospects'.
Now, you'll see what I mean by that because there's nothing more powerful than love as a motivator, and this idea, when you start thinking about it, 'what if you were really treating each prospect like they were the love of your life?' is kind of an interesting mindset.
You'll see some of the thoughts that this leads to.
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Today on the Listing Agent Lifestyle podcast we're going to talk about something that you can put into action right now... literally today, and preferably every week for the rest of your career.
This is the one thing that can have the lowest cost, highest yield return in your business, and we call it being a market maker.
There are many opportunities available to you here, but if I could instill one habit in you, it would be to get into the Market Maker Monday habit where every week on Monday, you take a moment and think to yourself, who am I working with right now? Who am I going to show homes to this week? Who am I going to see about selling their home this week?, and then think to yourself, who do I know, who are my clients, or who are the people in my sphere that live immediately near those places I'm already going to?
You're able to, with this simple email strategy we're going to talk about, be able to turn that thought into a referral getting opportunity.
You're really going to enjoy this episode.
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Today the Listing Agent Lifestyle podcast, I'm calling in from Toronto, coming to the end of our summer adventure, and heading back to Florida on Sunday.
I'm excited about this week's episode because it's a topic that's perfect timing for right now.
As we come toward the end of the summer and into the fall, if you can get your ducks in a row for what we're going to talk about here, building your listing and creating oil wells to get listings that continue to pump out new listings for you, then you've got a great lead in to the New Year with a lot of potential listings as soon as they are ready to start putting their homes on the market.
So I think you're going to enjoy this episode.
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Today on the Listing Agent Lifestyle podcast we're continuing our Money Making Ideas series and we're going to be talking about an exciting topic; generating more buyer leads than you can handle.
It's an interesting topic because from that abundance, from generating more buyer leads than you can handle, you'll see there are a lot of opportunities that come with it.
Let's get started.
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Today on the Listing Agent Lifestyle I'm calling in from Toronto, on our summer adventure, and this week we're going to be talking about referrals.
Referrals really are one of the highest yield, lowest cost things you can do to grow your real estate business, and in this episode we had a great discussion about all the different ways you can orchestrate them.
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Today on the Listing Agent Lifestyle podcast I'm in Toronto, making my way through our world tour here, I'm back from London and Amsterdam, and we're going to continue our series on 10 money getting ideas for your real estate business.
You're going to really love this episode because we're talking about a topic that can have a tremendous impact on your business. That topic... always looking for leverage.
There are a lot of things we have the opportunity to do as realtors, as business owners to free you from the day to day things that take up a lot of your time.
Today I'm going to share some really cool ways to think about leverage and get yourself some freedom, so you can think bigger, and execute bigger.
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Today on the Listing Agent Lifestyle podcast I'm calling in from Amsterdam, and we're going to listen to the second in our series of 10 Money Getting Ideas for your real estate business.
We're going to be talking about something that can have an immediate impact on your business. Something that doesn't take that much work... Thinking Bigger.
There's a lot of magic in those words, and you're going to enjoy this episode.
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Today on the Listing Agent Lifestyle podcast we're starting a series that will run through the summer called 10 Money Getting Ideas For Your Real Estate Business.
These sessions are from a live mastermind workshop I did, and as I shared, it was on the anniversary of my 25th year being in real estate, and I was obsessed with real estate marketing.
We talked about some of the most impactful ideas I've developed, discovered, and been part of over those 25 years, and you're going to really get a lot out of this series. Let's get started with session number one.
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Today on the Listing Agent Lifestyle podcast we're talking with Ben Dau from Waverly, Iowa. A metropolis of 3,500 homes just outside of Waterloo.
We had a great conversation about the uniqueness of working in a small market and what it means to dominate a market like that.
We went through all of the elements of a Getting Listings campaign. He's just started with his first Getting Listings mailings, he's got his first leads, so we talked about how to parlay that momentum and continue to grow using some big opportunities by thinking outside of just the transactional real estate box. Instead, thinking about all the homeowners in Waverly.
It's a really great conversation that went very fast. You're going to enjoy this episode.
Links:
Show Notes
GoGoAgent.com
Listing Agent Scorecard
Listing Agent Lifestyle Book
Be a Guest
Today on the Listing Agent Lifestyle podcast we're talking with Alex Loutchanski from Toronto, where, coincidentally, I happen to be this week.
We had a great conversation. Alex has focused on trying to establish a way to get listings and get repeat and referral business from his clients, and we spent the whole hour talking about those two things.
We talked about what he's working on at the moment, and the most important outcome of engineering the conversation when we're communicating with both people who are going to sell their house in the next 12, 24 36 months, and the people who already know you, like you, and trust you,
It's very important that we always start with the reason why we're doing anything in the first place.
For example, the reason we're communicating with people who live in a particular neighborhood or a specific type of home, is to establish yourself as the only choice when it's time for them to sell, so we're looking to identify the people who are most likely to sell in the next year or so.
With our top 150, the people who know you, like you, and trust you… the people you would recognize if you saw them at the grocery store… we're trying to continue to stay in contact with them. The number one reason people don't use the realtor that helped them get the house they just sold is because they've lost touch with them, so we're trying to stay in touch and be on their mind when they think of selling, or hear other people talking about buying, selling, moving, or investing.
The hour with Alex went by quick, and you're going to enjoy this conversation.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today we have a very special simulcast Episode of the Listing Agent Lifestyle, and More Cheese Less Whiskers Podcasts.
Now, if you've been listening to to the shows for any time, you know my two favorite things in life are marketing and real estate, and I love it when those paths cross.
Today is one of those days because we've got a special guest, Michelle Garcia, from Coeur d'Alene, Idaho, and Michelle is a realtor looking to build systems around cracking into the luxury market in Coeur d'Alene.
She's had some success. She listened to the I Love Marketing podcast and learn some strategies that she started applying in her business. She put together a relocation guide and started finding all these buyers who are looking for homes in Coeur d'Alene.
She realized the reason she's getting all these buyers was because that's who she was attracting with her guide, so start thinking about how to apply marketing to get what she really wants… listings… and maybe she could do the same thing.
So that's where we started our conversation, and I think you're really going to enjoy where this leads.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast we're going to talk about one of the most important elements of the Listing Agent Lifestyle… The feeling of abundant time, and we want more than just the feeling of abundant time, we want the actuality of abundant time!
The number one way you're going to get the business elements of the Listing Agent Lifestyle; Getting Listings, Multiplying your Listings, Getting Referrals, Converting Leads, and Finding Buyers, implemented is by wrangling your time.
People often tell me, the thing that stands in their way is that they just don't have time. They're too busy.
We want to help you get control of your time and use it in a proactive way, and the way to start is to eliminate all the reactive activators that are stopping you from implementing the things you want to implement.
So we've got a really great strategy for you that I call it the 50 Minute Focus Finder, and what you're going to listen to right now, is a complete training, elegantly 50 minutes long, that’s going to give you a tool you can use for a lifetime to get anything you want to get done, done.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast we're talking with Jeff Jones from DeSoto county, Mississippi, just outside of Memphis.
I first had a conversation with Jeff on one of our GoGoAgent coaching calls, and I love the kind of market that he is in. He’s outside of a city, the whole county is about 180,000 people and four communities, and the main one is an area called South Haven. It’s almost 60,000 people and that's where Jeff lives.
We went through the Listing Agent Lifestyle elements and talked about Getting Listings, which he’s been doing now for a few months. He has all of the foundations laid, and he’s getting leads, with over a hundred people responding to both his postcards and Facebook ads.
So he has a really great foundation, and we talked about now, taking the geography, taking the area he has, and looking at it, dissecting it into the specific target audiences that we can set up what I call market maker triangles, a system for finding people who are looking for 55 plus communities or lakefront communities or golf course communities.
You're really going to enjoy the conversation as it unfolds.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast we have a bit of a different show. I'm down in South Beach this week, and one of the things I got to do was spend a little time with my friend Frank Kern, and it reminded me of being on his podcast, ‘Your Next Million’.
We talked about ‘the self milking cow’. I shared the idea that the struggle or limitation, holding back a lot of entrepreneurs back is that they're trying to be ‘self milking’.
They're trying to do it all; trying to make the milk, meaning come up with the ideas, the money and the strategies, and they're also trying to milk themselves, package it, take it to market, and do the billing and clean up around the shop and farm.
The sooner you realize making the milk is the most important thing you can do, and it's the thing that only you can do, the more success you’ll have. Everything else can be done by farmers, and I'm saying that not in a demeaning way to farmers, because there are people who love to be in support roles or love to do things without having to come up with the milk.
I think when you're the person who can make the milk, one of the creative leaders of an entrepreneurial venture, whether it's a real estate agent, or any kind of business, the problem is we kind of take it for granted. We think that everyone can do it and it almost feels like we shouldn't be able to just do that as it seems too easy. It seems like it’s not work.
That's a limiting belief, and you’ll realize not everyone is you, and that some people, in fact most people, really just want to know exactly what to do and feel like they're making a contribution to a bigger picture.
We had a great conversation and I'm going to let you listen in on that entire conversation this week, and then I’ll be back next week and we'll continue with our regularly scheduled programming.
In the meantime, enjoy this one. I think you're really going to get a lot out of it.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast and we've got a great episode. We're talking with Paul Anthony Kelly from East Los Angeles.
Paul and his wife have been in real estate for almost 20 years now, and they have a very established business. It’s stable, similar volume year after year, with a very stable referral base that generates most of their business. So today we talked about all of the listing agent lifestyle elements and how they can use that stable business as a launching pad.
I'm so excited because there's so many people in exactly this position. If we can layer on top of what you’re already doing, and really leveraged things that are easy to execute, we're going to see an amazing transformation over the next six months, 12 months, 24 months.
You're really gonna enjoy this episode. There are lots of take aways.
Links:
Show Notes
GoGoAgent.com
Listing Agent Scorecard
Listing Agent Lifestyle Book
Be a Guest
Today on the Listing Agent Lifestyle podcast we’re talking with Michael Weissman from Maine about getting started in real estate.
He's been a realtor just since November, and he’s very excited to establish himself as a ocean front listing specialist in Maine after hearing about and listening to the episode with Kenny MacCarthy who did just that in Cape Ann.
We have an established model for taking and applying our Getting Listings program specifically to ocean front homes, and that's what we spent a lot of our discussion on today.
I'm excited for you to hear this, especially if there's an area, maybe not ocean front, but an area that would be a high end portion of your market that you'd like to take over.
It’s a big philosophy around starting with the most desirable thing and building backwards from there.
You're going to enjoy this episode. It will get you thinking in a different way.
Links:
Show Notes
GoGoAgent.com
Listing Agent Scorecard
Listing Agent Lifestyle Book
Be a Guest
Today on the Listing Agent Lifestyle podcast I'm coming to you today from Phoenix, Arizona. I'm just about to go into a meeting where we’ll be sharing some cool stuff and I wanted to record this intro for you because we just did a podcast with our good friend David Bach.
David’s written several New York Times bestselling books. He's been on Oprah, he's the author of The Automatic Millionaire, and he has a new book coming out called The Latte Factor.
We spend a lot of time on the Listing Agent Lifestyle podcast talking about the business element’s of Getting Listings, Multiplying Your Listings, Getting Referrals, Converting Leads, and Finding Buyers. Well, this is an important part of the lifestyle elements too… Abundant Time, Daily Joy and particularly, Financial Peace.
I'm excited to bring this to you. We recorded it on our I Love Marketing podcast with Joe Polish, and as soon as we finished the interview, I thought, you know what? I need to bring this to our Listing Agent Lifestyle people.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
The Latte Factor
Today on the Listing Agent Lifestyle podcast we're talking with Josh Schoenly from Mechanicsburg PA.
Josh has been in the real estate community for more than a decade. He's been working with and training real estate agents and has built a nice community over the years.
He's been kind of getting the itch to be on the front lines and apply all the things he knows work. He's been listening to the Listing Agent Lifestyle podcast and has been inspired by seeing what's been happening with Diane here as we implement all of the programs and start to get results, so he jumped on board to start implementing.
He's really a disciplined executer with the ability to get things in action. He jumped right in with both feet in terms of starting a Getting Listings campaign, getting his Top 150 together, and getting his World's Most Interesting Postcard mailed out, so we had really great conversation about laying the foundation.
If you're at that point, ready to get started, then you're going to enjoy this conversation.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast I've got a special treat for you.
I recently saw a Facebook memory of something that happened about two years ago. It was a trip to Maui when was invited to come to a dinner at Shep Gordon's house.
Now Shep, for those who don't know, is the gentleman who's the subject of the movie 'Supermensch, the Legend of Shep Gordon' that was produced by Mike Myers.
This guy has had an incredible career. If you know who he is, you're going to be delighted to hear this. If you've never heard of him, just know that he is one of the most fascinating people in the world, and he has such an amazing sense of relationship's. He's been Alice Cooper's manager for 45 years now, maybe closing in on 50 years, and they've been together on a handshake deal, and it reminded me that everything we do as real estate agents is about building relationships with people, with our clients.
Going to his home on Maui, getting to spend time to get to know him was really one of the highlight in all the things I've been able to do, and this episode that we recorded for I Love Marketing was a chance to have a great conversation with him and talk about some of the marketing ideas behind the things he's been able to do.
You're going to enjoy really this episode. I can't wait for you to hear it.
Links:
I Love Marketing, Ep301
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast we're talking with Cullen Wallace from Seattle, and this is a really interesting episode because Cullen had been listening in on the podcast for a while, kind of investigating and looking around, and he decided to jump in to the program after a recent episode, and hearing about the results Diane was having from implementing the Getting Listings and the World's Most Interesting Postcard campaigns from our office here.
It's interesting because I know from talking with people that it’s very inspirational to hear the results others are getting… ‘I’ve been listening longer than Diane has been doing this and all of a sudden, here's Diane getting all these results. That could have been me…’
That's kind of where we're Cullen was at, so now he’s on board, we built out a really great plan for him to completely take over a very high-end area of Seattle. We laid it out step by step, exactly what to do, and I think that you're really going to enjoy this.
If you've been listening in on the sidelines, and you're ready to get in the game, this could be a great inspiration.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast we're talking with Chris McAllister from Roost Real Estate in Columbus, Ohio, and this show has a really different approach because Chris brings up a really interesting point.
Most traditional real estate companies focus on only part of the picture, the people who are buying and selling. In reality, there's a good percentage of people who are renting homes, so Chris has shifted his focus to not only the transaction of real estate, but the bigger, broader picture of shelter.
We had a great conversation because that opens up so many other opportunities in terms of investors, property management and all the revenue streams that are possible by representing 100% of the shelter business.
Links:
Show Notes
GoGoAgent.com
Listing Agent Scorecard
Listing Agent Lifestyle Book
Be a Guest
Today on the Listing Agent Lifestyle podcast we're talking with Eric Pruitt, one of my neighbors here in the sunshine state, a little further down on the waterfront areas between Jupiter and North Palm Beach in Florida.
We had a really great conversation about the realtor business. Eric's been a very successful real estate agent for many years and I was fortunate enough to meet him when he came up and spent the weekend with us at our GoGoAgent academy last week.
I love to see someone who is excited about new opportunities and excited about trying something different. We talked about some of the Listing Agent Lifestyle approaches that will be good for Eric to implement, especially around Getting Listings, Finding Buyers and Orchestrating Referrals.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast we have an update with Diane Lightsey, who’s not only our GoGoAgent specialist working on my team here in Winter Haven, but she’s also a Realtor, acting as our secret laboratory, our development lab, running all of the programs that we have in GoGoAgent.com.
We'll check in with Diane periodically for updates and progress reports so you can see how her progress actually unfolds. Today we’ve got lots of exciting updates in terms of what's going on with Getting Listings, Finding Buyers and the world's most interesting postcard.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast we're talking with Edgar Serratos from the high desert in California.
We had a really interesting conversation today because Edgar's in an area where there's a definite migratory pattern. People are making the most of the cost savings or lifestyle change and moving from Los Angeles county into the high desert.
We talked a lot about that pattern and how he can position himself as THE realtor in that area using the Getting Listings program, and then finding buyers who are thinking about coming into the area
Having people on both sides gives him the chance to become THE Market Maker!
You have a similar opportunity in your area, so I think you're going to get a lot from this episode.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast we're talking with John Gluch, head of a very successful real estate team in Phoenix. But here's the thing. John lives in San Diego!
We had a really great conversation about everything he's doing, running a high powered team of 200 homes a year, remotely.
Some really great opportunities unfolded for John throughout the call. There's lots of things they're doing right and maximizing their approach to generating now business. They're a sales organization that will connect with people. They're getting people on the phone. They're getting people into appointments. They're getting people into homes. But there's a big opportunity behind that to continue a relationship with the people who aren't ready to convert right now.
We had a great conversation about how to take all the things he's doing well right now, and amplify them by laying on top, the things we talk about in the Listing Agent Lifestyle.
I think you'll really enjoy this episode. It's a perfect conversation about high-end branding and the service approach we talked about here.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast we're talking with David Jurek from Hundred Mile House, British Columbia up in Canada.
We had a great conversation. David's in a small market, a kind of resort, or a cottage area, where people are coming from a few hours away to have cottages on the lake.
We talked a lot about the advantages he has as a competing broker with a team of other agents working with him, and how to balance that personal production with being a leader and rallying to get the best from his team.
We covered three very specific things he can do to support everybody and benefit from the 'rising tide' that will lift the whole team.
I'm excited to see how it all plays out. He's got a lot of balls in play, and he's making all the right moves. I'm confident this is going to be a great experiment for him.
Links:
Show Notes
GoGoAgent.com
Listing Agent Scorecard
Listing Agent Lifestyle Book
Be a Guest
Today on the Listing Agent Lifestyle podcast we're talking with Jason Gruner.
Now this is a special episode because Jason lives in Nashville, but he runs a real estate team in North Carolina remotely!
You've heard me talk about the concept of ghost restaurants. Well, Jason's running a ghost realtor operation from his home in Nashville.
He's making all the right moves. We talked about his implementation of our Getting Listings program and the progress they're making by targeting 21 different areas on facebook. We talked about the Listing Multipliers and the difference that makes to each transaction. We talked about referrals and some really great strategies for finding specific buyers.
So this one is a special treat and you're going to want to shut yourself in a room, away from all the noise and distractions, to really listen in on this one.
You're going to get some great executable ideas.
Links:
Show Notes
Listing Agent Score
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we're talking with Lee Stewart from Fort Worth, Texas and Lee is a brand new agent who's just getting started.
We had a great conversation about how he can get his first Getting Listings area established, how to setup his plan for Getting Listings, how to set up his plan for Getting Referrals with this top 150, and how to find buyers without needing to have listings to do it.
It was a really great conversation, and as you can see, we covered a lot of ground and that means lots of takeaway points for you!
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Listing Agent Scorecard
Today on the Listing Agent Lifestyle podcast we're continuing on with part two of my New Money Masters episode with Tony Robbins.
So if you're listening to this right now and you haven't heard part one backup, listen to part one on ListingAgentLifestyle.com and then jump right back over here and you can finish up with part two.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we have the first part of two very special episodes.
I was fortunate to be part of a program with Tony Robbins where he created an audio and video series called the New Money Masters, and I was one of the 10 guests he had.
We got together here in Winter Haven. We played some golf and then recorded a two hour interview where we talking about a lot of the things that fit in with in our Listing Agent Lifestyle.
We talked about my whole philosophy of ‘I know I'm being successful when’ in defining success, as well of how to apply our profit activator thinking towards real estate and being a realtor.
I think you're really going to enjoy these episodes. I've got to know Tony over the years, we've played golf together and I'm very excited that I get to share this first part with you today.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we're talking with Lorne Cooper, another fellow Canadian who's from New Market Ontario, not far from where I grew up.
Loren has been in real estate for about seven years and has some really great traction. We talked a lot about implementing some of the strategies for getting listings and multiplying his listings.
The episode really went in a nice direction of realizing that picking a category like townhouses to dominate is going to be really valuable for him as he builds on some of the work he’s already done. It was nice to hear the light bulb come on as he realized the potential.
It’s going to be really interesting to watch everything unfold for Loren.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we're talking with Willie Gallegos from Central Valley, California, where he's been in real estate for over 25 years now and runs a nice team that he built.
We started by talking about all the elements of the Listing Agent Lifestyle including getting and multiplying listings, and then we hit on what may be the biggest opportunity in his business.
Wille has a property management division. They manage 100 properties, and we spent a good portion of this call really unpacking the goldmine that could be in his business already.
There is real opportunity for him to be a Market Maker here, and as you'll hear, this is one of those idea gusher's that just keeps giving.
You're really going to enjoy this episode, especially if you have, or have thought about opening a property management division.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we're talking with Diane Lightsey and this is a fun call because Diane works with me on our GoGo Agent team. She’s also a realtor and we've had her activate her license so we have a living laboratory to experiment, test, and document all of the programs that we talk about in GoGoAgent.com.
We been doing this for four months and this episode, where we’re picking it up, is right where we left off with the six months to six figures progress with LJ Lewis. We're at exactly the same point and Diane has just got her first few listings. Things are starting to gain momentum.
We talked through some of the execution of the programs so far, and some of the plans for multiplying her listings and starting to find buyers.
This episode is perfect timing for you, if you're getting your plans together for the New Year and starting to think about how are you going to take off in 2019.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we're talking with Miguel Mendez from Colorado.
You've heard me talking about choosing categories, target markets like lakefront homes, townhouses or ocean front condos, something you can use to find buyers without having to have any listings.
It's a subtle change, but it's something that once you really grasp the magic of it, allows you to create a great way to enter a new market even if you don't have any listings yet.
If you can start building a supply of potential buyers, a portfolio of people who are looking for lakefront homes or ocean front homes, you're a long way ahead of your competitors.
When you go and talk to someone about selling their house, you've got an opportunity now to say "I started looking for the buyer for your house 180 days ago". You can show them the type of marketing you've been doing and the list of people you've already generated. People looking for a home just like theirs.
So keep that in mind as you listen in to this conversation with Miguel.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we're talking with Matt Dunlap from Pleasanton, California.
Matt works with his wife, who's a successful realtor with about 60 transactions a year, and they're at the point now where they're interested in building a team. He had a lot of questions about how to apply our approach team building, and whether anything would change, how they might do things differently, with a team in place.
We also talked about marketing luxury homes, and the value of high end homes in their portfolio.
It was a really great conversation. We covered all the elements of the Listing Agent Lifestyle and I think you're really going to enjoy this episode.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast it's black Friday, November 23rd, and that's a very important date because November 22nd, 30 years ago, 1988, I got my real estate license, my first listing in real estate, and my first sale.
The intention of the six months to six figures episodes I've been sharing with you is my way of revisiting what would I do now, knowing what I know after 30 years being in real estate, and applying all the marketing knowledge I have.
What still works, what's still relevant and what's being amplified because of technology, because of the Internet. There really are so many exciting things going on right now.
This is the last episode in the current mini-series with LJ so I hope you really enjoy it as we wrap up, and we'll continue the journey with some new twists and new developments in future episodes.
I'm excited to share it with you.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we're going to continue with our series of six months to six figures and laying the foundations of a Listing Agent Lifestyle.
We'll check in with LJ to see how he's moving forward on ramping up his Top 100, putting together his golf course community guide, which of course, you should think of as an example for any community or category you want to dominate, and is a great way for us to start finding buyers for the areas that we're starting to get listings.
That's the key to keeping sustainable growth without depending on just having listings or manual prospecting.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Today the Listing Agent Lifestyle podcast we're talking with Craig Wallace from Long Beach, California, and what a great conversation we had!
Craig has been focused for the last months on implementing all the things that we talked about in the Listing Agent Lifestyle
He's an active member of the GoGo community and has been running our getting listings program. The great news... he's got two listings for the work he's done, one of which he was able to double end.
He's got lots of opportunity and we talked about many of the strategies he can implement right now as he's building on the foundation he's already laying, and I think you're really going to get a lot of action items out of this episode.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we have another episode from our series six months to six figures.
This is a series of conversations I had with LJ Lewis in Utah and we're going through a deeper exercise of laying out and mapping out a plan, knowing everything I know now from everything we've been able to do over the last 30 years of applying marketing to real estate, a plan of what would I do to fast track myself to a six figure pace in six months.
This has been a really great exercise to get to get all these ideas out into one place with someone just starting out.
I think you're going to enjoy this episode.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we have another edition of six months to six figures, continuing our series with LJ Lewis as we walk through, step by step, the things I would deploy right now to go to a six figure business in the next six months.
It's great to be able to layout all the elements of a listing-centric business in this mini series, and there is a lot you can take from it.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle we're talking with Chad Pescod from Oshawa, Ontario, just outside of Toronto and it's a pretty interesting story of how Chad and I met, but I'll let Chad share that story in the podcast here.
We had a great conversation. Chad is a brand new real estate agent. He's off to a great start and really getting going to establish himself in a specific area. So today we went through an entire checklist for him to build a plan and to keep things on track toward creating his listing agent lifestyle.
He's already well underway and has been implementing the things we talk about here for about three months now.
It's really exciting to hear his enthusiasm, his experiences so far, and what's been happening as he's takes the information from the podcast and the forums in GoGoAgent.com to build his business.
I think we're gonna see big things from Chad and there's a lot for you to get from this episode, especially if you're in that same situation.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast, we're continuing with the second in our six months to six figures series with LJ Lewis, talking about getting all the top 150 people he knows together. The people who know him like him, and trust him, with the aim of encouraging and really program them, so that whenever they hear a conversations about real estate they know exactly what to do.
We'll also talk about gathering up, and identifying the areas where we're going to focus on Getting Listings.
Both of these are core elements in applying the Listing Agent Lifestyle, and the foundations of success.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we're going to start a series that I recorded with LJ Lewis from St George, Utah.
LJ, at the time we recorded this was a brand new real estate agent, and we had some great conversations about how to get going and get started as a real estate agent without having to resort to cold calling and traditional prospecting and door knocking. All the soul crushing things we wanted to avoid.
We recorded a series of calls under the umbrella of six months to six figures, focusing on the approach we would take as a new agent, but knowing, everything I've learnt applying real estate marketing for the last 30 years. I think you're really going to enjoy it.
This is episode one of the series we’ll do for the next few weeks and I think if you’re either a brand new agent who’s looking to really get things going or you’re an agent where your business depends on you doing the manual prospecting, there is a lot of actionable ideas here for you.
We really focus on avoiding the things that create that hamster wheel like approach and instead look to do more things that are attractive, and actually get people to call you!
One of the things about everything I do with the Listing Agent Lifestyle approach is this idea that my phone only accepts incoming calls! So I'm looking all the time to figure out how can I get sellers to call me when they're ready to sell? How can I get buyers to call me? How can I get my clients to call me when they've been talking with someone that I should meet and be able to help.
So I think this could be a turning point for you over these next few episodes, and I'm anxious to hear all about your insights and breakthroughs as we're going.
Links:
Show Notes
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Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we're talking with Daniel Inman from up in the coastal areas of Virginia.
Daniel's a newer real estate agent. He served in the military, then trained as an engineer, but realized he didn't want to go down that corporate route and wanted to do something more entrepreneurial, so he chose real estate as his vehicle.
It's been really interesting to watch his development, and see everything unfold here as he's establishing all the tools, habits, and systems to create a Listing Agent Lifestyle approach to building his business.
We got to talk about all five of the business elements of the Listing Agent Lifestyle, and the lifestyle elements of daily joy, abundant time, and financial peace. I appreciate Daniel's transparency about his thinking process and about how he's going about it, and I think most people will be able to see themselves somewhere in this situation.
If that is you, and you're in a situation where, like me and Daniel, you just find the thought of a business that requires you to chase people and manually prospect every day, to be soul crushing, then you're in the right place. I wrote the whole Listing Agent Lifestyle book for you.
Once I discovered how marketing could create a systemic approach to a business, a relationship based approach, the whole world opened up and it changed everything.
So, enjoy this episode. There is a lot to take away in this one.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
On the Listing Agent Lifestyle podcast today we're talking with Tibor Bogdan from British Columbia, Canada. Tibor and I have known each other for almost 10 years now and I love his enthusiasm, his energy, and his approach to business.
He's a very successful agent. The market in British Columbia has been very buoyant over the last 10 years, and everything has been falling into place. It's almost too easy. All he had to do was list the property and right away you'd have offers with prices going up. But now, the market has slowed down and he's got time to look around and say, 'Oh, what do I need to do to now to get things rolling again?'
We had a great conversation and focused on a couple of things. First, his current listings, and what he could do to multiply those listings using our Instant Open House approach (really focusing on all the listing multipliers). Second, we talked about his after unit and orchestrating referrals, specifically using a Market Maker Monday strategy.
I think you're going to enjoy this episode. There are lots of actionable steps.
Links:
Show Notes
GoGoAgent.com
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Listing Agent Lifestyle Book
Today on the Listing Agent Lifestyle podcast we've got a special treat. I just got back from Toronto where we had our first GoGoAgent summit.
We had a great two days with Brendon Burchard, JP Sears, Arlene Dickinson, and our second day was our real estate summit, where we had Dan Sullivan join us and Sally Hogshead. So what you're going to listen to today, is a conversation with Dan Sullivan that's very similar to the podcasts that we do called the Joy of Procrastination.
Dan has a wonderful way of reframing procrastination as a super-power which it really is, and we've been having a great conversation about it for almost two years.
I think you're going to enjoy this and if you're one of the approximately 7 billion procrastinators on the planet... you can go to JoyofProcrastination.com to find out more.
But this is all part of our Listing Agent Lifestyle, the experience of abundant time, and we have a really great conversation with some great feedback from some of the people in the audience, all real estate agents.
So don't procrastinate, and enjoy this episode.
Links:
Show Notes
GoGoAgent.com
JoyofProcrastination.com
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Listing Agent Lifestyle Book
Today, we’re talking with Monsieur Henri Cousineau, from Montreal. Henri’s a real estate broker focused on leasing office space in the Montreal market.
He's been a realtor for a very long time and online since 2000! We talked about some of the evolution during that time, and focused in on the chain from getting eyeballs to his website, then people leaving their name and email address, then bonding with them over time, and finally meeting with them face-to-face. We discovered the weakest link for him is in getting people, once they come to his site, to leave their name and their email address.
We focused on that because from there, he's really got a great business dialed in and has been very successful in helping people once he’s able to be in contact with them.
This is a really good episode with a lot of transferable takeaways. You're going to enjoy it.
Links:
Show Notes
GoGoAgent.com
Be a Guest
Listing Agent Lifestyle Book