Marketing For The Rest Of Us: Recent Episodes

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DIVISION OR WHOLENESS?

Most in our tribe don’t want to create division but are afraid to share their truth in a way that brings wholeness.

So what we get is im-potent posts that mean nothing and change nothing...

(Watch Video)
.....
*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.
To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:
www.groundswellmethod.com
.....
[Marketing for the Rest of Us - Episode 399]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow
#marketingfortherestofuspodcast

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MY VISION SCARED ME.

It was too big. I didn’t know how to do it.

So I pulled back. But something new is emerging. A new way I’m understanding how I fit in my own vision.

It’s fresh and exciting and I haven’t felt that in a long time.

If you have been scared by the size of your vision or confused by how you fit into it, here are some thoughts that might encourage you...

(Watch Video)
.....
*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.
To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:
www.groundswellmethod.com
.....
[Marketing for the Rest of Us - Episode 398]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow
#marketingfortherestofuspodcast

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WHY DO WE MAKE THINGS SO HARD?

We hear things like "just take the next step" or "Trust the process" but if you’re like me that’s anything but easy.

In business (and life) we’re so impatient and want things yesterday.

I think this just compounds our angst and is at the root of why we make things harder than they need to be.

Here are some thoughts for how to reframe your journey to feel a little lighter and easier...

(Watch Video)
.....
*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.
To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:
www.groundswellmethod.com
.....
[Marketing for the Rest of Us - Episode 397]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow
#marketingfortherestofuspodcast

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MARKETING IS CONFUSING!

And I teach marketing!! 😱🤣

Part of what makes it work for me is just find a place to “stand”.

Here’s what I mean...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 396]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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MY FEELINGS GET HURT EASILY.

(The Social Dilemma - Part 2)

...or at least they used to. Then I became a chameleon.

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 395]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast
#TheSocialDilemma
#deck #health #hurt #focus

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THE SOCIAL DILEMMA (Part 1)

“They don’t have a proxy for truth that’s better than a click” - Cathy O’Neil.

I just watched The Social Dilema. So many thoughts. So many questions.

Let’s just start here, at truth.

(Thank you to the producers and guests interviewed for bringing this “question” to light).

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 394]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast
#TheSocialDilemma
#algorithms

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START WITH YOU.

You’re stuck in marketing because you keep starting with “them”.

What do “they” want to hear?

Do you even know who “they” are?

This creates an impossible moving target. Here’s what’s under the surface of this approach and how to get out of it...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 393]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast
#deck #work #shame #clear

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ARE YOU CHASING TRENDS OR LEADING CHANGE?

In marketing it’s easy to feel like you don’t know what to do, or...

Others know better than you. And so...

This causes you to chase trends rather than lead the change you’re here to lead.

Here’s the mindset that’s stopping you and the mindset you need to step into your important work and lead...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 392]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast
#deck #work #worried #grow

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BEING IN BUSINESS CAN BE LONELY.

Especially when you feel like an outsider... Different than everyone else.

As much as we seek answers in life and business, typical advice doesn’t seem to work for us.

And not for lack of trying. We work really hard because we know our work is important.

But lost for answers and feeling like an outsider is a recipe for loneliness.

I’m not perfect at this, and...

I have found some things that help me feel connected rather than alone.

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 391]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast
#deck #work #lonely #truth

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TRUST IN YOUR CALLING.

Business is full of doubts and sabotage. But one of the best lessons I’ve learned is to trust in my calling...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 390]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast
#deck #work #worry #trust

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I WOULD NEVER SET YOU UP TO FAIL.

This was the feeling I received at a time in life when I had a big decision to make and logic wasn’t getting me to an answer...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 389]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast
#deck #spirit #anxious #love

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WANT TO CREATE A STRATEGIC PLAN?

This is popular in corporations and helpful to align team members in the same direction.

But strategic planning is often boring and starchy filled with lots of text and word-smithy language.

Whether you’re in a corporation or on your own, here’s what’s crucial to creating a plan that actually provides direction and empowers your team...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 388]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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CONSUMED BY “HOW?”

I recently did a series on anger and how it was the kid on my results.

Today I got a glimpse of how I’ve used anger to hold my feet to the fire of figuring things out.

Let’s pick up where we left off in last night’s episode...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 387]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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I UNDERESTIMATED THE JOURNEY OF BUSINESS.

19 years in, I still find myself wondering if I have what it takes.

That’s not popular to say. Most people want to appear like they have it all figured out.

But if you’re r in the game of personal growth, there’s always a next phase you haven’t figured out.

So consider that much of your fatigued or frustration is simply part of the journey and not a reflection of how behind you are...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 386]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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EMBARRASSED AND PROUD AT THE SAME TIME.

It takes something to go the distance in business.

Today I was listening to a book I wrote in 2014. I was both embarrassed at how I sounded and proud of what I saw back then and that I put words to it in a book.

As you find your voice in marketing, you might only feel the embarrassing part...

But as you get older and look back, you’ll feel proud of the path you chose and the truth you uncovered.

The important part is that you begin putting words to your truth now...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 385]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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MECHANICS ARE EASY.

You can have a microphone, a Facebook page, a Libsyn account (podcast hosting) and a host of other “assets” up by tomorrow.

But if what you want is change...

If what you want is to inspire people to action...

That takes time and skill.

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 384]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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MARKETERS MAKE THINGS BETTER.

There’s a saying that "marketers ruin everything"... And historically I’d say that’s true.

They ruined email marketing. They ruined webinars. They ruined phone calls (thus if I don’t recognize your phone number you go to voicemail).

But why does it have to be that way?!?

If you’re in this tribe, you don’t want to ruin things, you want to make things better.

And this idea of ruining things is what has kept you from showing up in the world through marketing.

And good for you!

EXCEPT...

It’s made you invisible.

Listen, you don’t have to to ruin things as a marketer. What if you made things better?

Life has taught you many valuable lessons and if you paid those forward through your marketing, you would make things better.

And that’s the conversation I’m leading! If you’d like to learn more... go to www.groundswellmethod.com

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 383]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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YOU FEEL INAUTHENTIC IN MARKETING.

And that’s because you’ve confused marketing with selling (or any other intention that doesn’t feel like supporting or helping).

But what if marketing was actually helping people?

Would that feel more congruent?

This isn’t word play. You have to come from a different place in order for marketing to make the world a better place. A place that isn’t about selling something but about helping someone.

I’ve spent a year proving this style of marketing with 7 cohorts of healers and coaches just like you. People who felt less than confident when it came to marketing.

The amazing part is that in just 6 short weeks in our program, they went from confused to inspired.

You keep trying to "do marketing" and that doesn’t feel in alignment with your soul.

In our program we don’t "do marketing". We lead a conversation for those we seek to serve.

This changes how you show up when you post, what you say and how you feel.

Imagine feeling strong and confident when you post, knowing that it will resonate and impact someone today.

That’s what we teach you do. You can learn more at www.groundswellmethod.com

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 382]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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STOP CHASING INFLUENCERS.

Marketing has become this sensationalized thing where we need lists of 100,000’s of people and big ad campaigns to make it rain.

Anything less feels too small... like we haven’t “made it” yet.

But everyday there are what I describe in this video as “tribal leaders” who show up and lead their conversation consistently.

They may not have 1000’s of fans, but they have 100’s.

And what if you took the money you’ve spent in ads and training and invested it in supporting those tribal leaders who show up and do the work every day?

You have abundant connections in your proximity if you could just take your eyes off the influencers and look to those doing the real work of transformation every day.

Here are a few more thoughts about that for your business and marketing...

(Watch Video)

(Shout out to Kimanzi Constable, co-author of Stop Chasing Infuencers)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 381]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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ANGER MAKES ME FEEL STRONGER.

This is why I felt reluctant to let it go. It has served me for years in producing results and protecting my interests.

It’s the energy I’ve turned to when I needed to create a landing page or figure out Facebook Ads.

Marketing leads us down many roads that feel risky and unsafe and we adopt energies that aren’t who we really are.

And THIS is the lid of your results... that you’re not fully being who you really are. You have adopted an enery to protect yourself and do the work you’ve needed to do.

But that energy no longer serves your intention and you are being called back to your essence...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 380]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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MARKETING IS AN ITERATION NOT A PRESENTATION.

Too many of you are waiting for “perfect” conditions to share your message and work with the world.

Perfect hair.
Perfect skin.
Perfect time.
Perfect environment.
Perfect light.
Perfect camera.
Perfect message.

The list goes in. Insert your perfect conditions here.

But all of that is robbing you of your voice and the power that is found in your your TRUTH!

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 379]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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ANGER AND PERFECTIONISM.

I never thought of myself as a perfectionist. But the more I dug into what perfectionism is, the more I saw how ingrained it is in every day... especially in business and marketing.

I read a quote today in Heart of the Soul that said, “Perfectionism is leaking energy to a future that does not yet exist”.

Whoah!

There’s a fine line between setting goals and the desire of the future you’re living into and the “leaking of energy to a future that does not yet exist”.

What started out as a noble quest for a better life, became a preoccupation with a future I couldn’t grasp!

So what’s the answer? What do we do with this? Here are a few of my thoughts...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 378]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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FIRST ANGER. SECOND ANGER.

I stubbed my toe today and let out a well deserved “F*ck!!”.

What shifted for me, however, is that after the initial trigger, I detached from the frustration of “it shouldn’t be this way... that shouldn’t have happened... I should be more coordinated”, to...

“I did that. Let’s move on”.

Some of you in business and marketing figuratively stub your toe (could be technology, could be a financial pinch), we’ll call that First Anger...

And it triggers you. But what you miss, like I missed, is how you continue that anger long past the initial trigger.

We’ll call that Second Anger.

This robs you of your power and keeps you stuck.

This is another angle into how Anger is a kid on your (and my) results...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 377]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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DETACHING FROM YOUR ANGER.

I’m seeing how simply observing the moments I’m angry is helping me stay present with the current moment that’s causing the anger, rather than distracting myself from it or blowing up in a fit of rage.

You, too, have moments when things don’t go how you want, when you want and you do whatever it is that you do in those moments.

In the messiness if this lesson, I’m learning how to find my power. Here’s what I’m noticing...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 376]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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ANGER IS THE LID ON MY RESULTS.

This is an important finding because I’ve been looking for breakthroughs in more mechanical places of business (like landing pages, offers, and ads).

You, also, are experiencing a lid on your results. And my guess is the answer is not found where you think.

See if my insights about my anger don’t unlock something for you as it relates to the results you’re trying to produce...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 375]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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DO YOU EVER FEEL STUCK BETWEEN WHERE YOU ARE AND WHERE YOU WANT TO GO?

That’s where I’ve been the last several weeks.

I started to feel anxious and agitated. I was feeling like I didn’t want to be stuck. I wanted to move.

But I had some indecision around my next move and so I sat, not posting and feeling like I was getting behind.

So how did I pull out of it? How do you pull out it? In this episode of Marketing For The Rest Of Us, I share not only what got me unstuck but the crazy new goal that’s pulling me forward...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 374]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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WE ARE IN AN ECONOMIC CRISIS.

If you don’t shift how you’re doing your business, you could get buried.

I made a couple decisions in the last year that positioned me well for this economic shift and I’m still looking at what else I can do to not just survive but pull ahead...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 373]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast
#health #guilt #facts

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I WAS IN A WAR WITH GUILT.

And it kept me stuck. My focus became more about making the guilt wrong than getting what I wanted.

What surprised me was the mindset that got me unstuck. And this one mindset has become a game changer for me in results...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 372]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast
#health #guilt #facts

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WHAT MAKES YOUR WORK “IMPORTANT WORK?"

For years I felt like my work was important but it didn’t seem that others felt the same way.

Whenever I talked about what I did, people seemed confused or disinterested.

It wasn’t until I figured out what makes my work valuable that I understood what makes it “important."

Hint: It’s not the work itself. There’s something needed for others to see your work as important...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 371]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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IMPRISONED BY FEAR.

I used to share and market from a safe place because I was too afraid you’d “find out” I didn’t have it all figured out.

Or, I was afraid you would reject me, yell at me or discredit me for speaking my truth.

So for years I tried to say what I thought you wanted to hear... too afraid to open up and share what life had taught me through the dark stuff.

My message was either positive or tactical and it landed on deaf ears.

What I’ve come learn through experience is that the more I share from my shadow, the more free I feel.

And the more free I feel, the more I step into my power.

This is why marketing is a spiritual practice.

If you’re going to say something to others, say something that sets them free. And what sets others free is sharing how you got free.

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 370]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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BITTERNESS MUTED MY LOVE AND LIGHT.

And this is an important awareness because it lived as a chronic complaint in the background of my life WHILE I was trying to create change in the world.

If you have noticed that small but chronic bitter voice nagging in your head, here are some thoughts on how to step more fully into your joy so you can lead with love and light...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 369]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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WHEN YOU’RE STUCK WITH NO MONEY.

This is a tough place to be (I’ve been there so many times!).

But you have a calling on your life. You feel something pulling you forward and going back is not an option.

So what do you do?...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 368]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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YOUR MARKETING HAS TO INCLUDE THE MADNESS!

Your people are stuck in their old operating system and frustrates that they can’t get to where they want to go.

The only way they get unstuck is by confronting the madness and misery. BUT...

Most people in their marketing just float flowery shit on in their posts. The same old inspirational quotes that only pile fantasy on top of a life that isn’t working.

Wake up. If you want to lead people to the next level you have to lead people through the shadows so they can come out the other side.

And that starts in your marketing!

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 367]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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WHY DOES THIS STYLE OF AUTHENTIC MARKETING WORK?

In fact, I might add, “Why will this style of authentic marketing never go out of style?”

Here’s why...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 366]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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WHAT’S AT STAKE IF YOU DON’T DO THE REPS...

Content Marketing takes work. Reps. But there’s more at stake than just the next Like or Comment.

Here’s what’s at stake for you if you don’t do the reps...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 365]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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I DON’T KNOW WHAT I WANT OR WHY I WANT IT.

Weird right? Here’s how it effects you and your marketing...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 364]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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THE FACTS OF LIFE...

I’m a dreamer at heart. But without being grounded in the facts of my life, I have no foundation to build to those dreams.

Here’s what I mean...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 363]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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THERE ARE NO GUARANTEES.

But that doesn’t change the fact, and frustration, that I want one!

If you can’t sift through this frustration you will find yourself grasping for magic bullets that over promise and under deliver...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 362]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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WHO ARE YOU NOT TO LEAD?

If there’s something in you pulling you to lead, then it doesn’t matter how good you are...

It’s what you’re called to do!

So you must orient yourself in a different context... a more empowering context that allows you to show up and say what you feel called to say...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 361]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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YOU’RE STUCK IN THE MAZE OF MADNESS.

When marketing (or life) is confusing it’s evidence that you’re stuck in the Maze of Madness.

And this maze will drive you insane.

You can feel the pull of your goals and the life you want to live, but without know which direction to head, you stay stuck wandering this maze for years.

Here’s how to get out of this Maze if Madness...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 360]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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LETTING GO OF THIS VERSION OF ME...

...So that I can step into the next version of me is something I’ve been avoiding.

I create clever little stories to distract myself from going all in.

The story I often find myself in is “I don’t know what to do.”

Over time that gets annoying because I have big desires and goals and this clever story blinds me to what I already know I need to do.

Here’s what I saw...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 359]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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MY OBSESSION WITH BUSINESS...

Has blinded me to the areas my breakthrough in business live.

Here’s what I found in the shadow...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 358]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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IRRITATION IS BLOCKING MY GRATITUDE.

But I didn’t even recognize it as irritation. It shows up like “more work to do” or “I’m not there yet.”

That’s the first part of this.

The second is that I’ve had gratitude as this thing you offer or generate for the things in like you’re thankful for.

But what I see now is that gratitude is already there; it’s my natural state but I’ve piled irritation on top of it and it’s blocking me from my gratitude...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 357]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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A GREAT MESSAGE WITH A CONFUSING SEQUENCE EQUALS CHAOS.

One of the hardest things in marketing is finding your message and voice. But even once you find your voice, there’s still more work to do.

Your marketing helps people know if they want to work with you.

However, most businesses have sloppy sequences once someone hires them...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 356]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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I’M RESISTANT TO CHANGE.

I have big goals (and small goals) but I keep trying to squeeze the work needed to accomplish them on top of my current patterns.

It doesn’t work. Here’s what I’m seeing...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 355]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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YOU CAN’T CHASE ALL THE IDEAS.

If you’re an idea person (much of our tribe is), you may have a pattern of chasing a lot of ideas.

While this can be exciting in the early days, you will reach a point where you realize you can’t chase them all.

So what do you do?...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 354]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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SHOULD I SHRINK OR SHOULD I GROW?

We can find ourselves on the treadmill of old decisions and old goals checked out from what we really want.

But there is a moment you will come to when you must decide if you will shrink or you will grow.

It’s not an easy answer...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 353]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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YOU DON’T FEEL LIKE A LEADER.

Question: If you don’t feel like a leader, but are leading people... are you a leader?

Evidently you are.

So what qualifies you as a leader? Not your feelings. Only your actions.

Leading is as leading does...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 352]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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YOU DON’T NEED ANOTHER PROGRAM, YOU NEED A PATH.

We buy programs and books and conferences and coaches like they’re the missing link to our success.

But each program, book, conference and coach leaves us incomplete and out of reach to our goals.

What’s missing, I’ve found, is not someone else’s program, but seeing and creating our own path.

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 351]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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CERTAINTY IS FOUND IN YOUR DIRECTION.

In this episode I cover 1 of 4 pillars of certainty. The rest I outline in the FREE upcoming Master Networks, Inc Business Summit in my session called "Invincible Certainty". You can get your free ticket(s) here:

https://bit.ly/mnsummittickets

Certainty is an X factor in business. Most of us don’t have it to the degree we’d like which causes all kinds of madness and misery.

But you can find certainty, invincible certainty, even in times that are incredibly uncertain.

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 350]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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MARKETERS RUIN EVERYTHING.

The question is do you want to be THIS kind of marketer or do you want to rise above the manipulation?

You don’t have to be "managed" by marketers and you don’t have to "manage" those you market to. You can actually create content that serves them and honors them.

Marketing doesn’t have to be this big LIE. Marketing can actually make the world a better place.

But you have to come from the right place...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 349]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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TOXIC UNCERTAINTY.

Uncertainty is a given in life... especially if you want to grow. But if you aren’t careful you can be paralyzed by that uncertainty.

Like being trapped in a house of mirrors, toxic uncertainty will leave you questioning your every move.

You must find your way back to your certainty because that’s where your power of conviction live.

Here’s how to find your way back to your certainty when the world feels like it’s caving in around you...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 348]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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PEOPLE DON’T STOP GROWING.

So you programs should be sequenced to support them as they grow.

But most people just have their service without regard for how their people grow and expand and what their new problems and pains will be as they grow...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 347]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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CREATING ONLINE PROGRAMS AS A CHIROPRACTOR...

...Massage therapist, personal trainer or other practitioner...

Is a vital next step, not only in this quarantined phase we are stuck in but in your journey as a leader and business person.

There are expanded opportunities for those who learn how to lead others to their transformation through online programs and not just in-person, hands-on skills...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 346]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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GET MORE CLIENTS THROUGH PROXIMITY.

You can’t just post to social media and generate tons of leads.

Most don’t even post consistently to social media, which is step 1 (because by posting consistently you demonstrate you’re safe and I can get to know you more).

But if you do post consistently, then your second problem is that you are just expecting people to reach out to you and ask to do business with you.

Wrong.

You need to reach out to people individually and start conversations with them. Here’s how that would work...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 345]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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I DON’T TRUST YOU.

And it’s stunting my growth. I’m in one of those places where I can tell I’m ready for the next expansion because I’m stuck where I am.

As I’ve been digging deeper into how to grow into what’s next, I can see that it’s not so much another tactic that will get me there as it is the relationships I build.

But to build those I’ll have to let go of some of the defensive patterns I’ve relied on to keep me safe...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 344]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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CRISIS EXPOSES YOU.

I’ve felt stuck and utterly unproductive the last couple weeks. It’s exposing in me some mindsets that have been able to hide in more momentus circumstances...

But in these circumstances, don’t work...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 343]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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THE WAND CHOOSES THE WIZARD.

I love the Harry Potter movies. So much wisdom about humanity in those stories.

There is a scene where Olivander says to Harry, “The wand chooses the wizard”.

And in your Important Work, the Wound (yes, wound, not wand) chooses you.

Here’s what I mean...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 342]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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AM I A CONSPIRACY THEORIST AND UFO BELIEVER?

I’m watching “Ancient Aliens” on Netflix and it’s awesome. I believe in life beyond Earth.

Does that make me crazy? I don’t think so. I think many of us have “fringe” beliefs that aren’t that fringey.

But because we’re afraid of being outcast by the mob mindset that consumes humanity, we live behind a veil and limit our curiosity.

Here’s how all this applies to marketing...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 341]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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MARKETING AND RECESSION.

Most, in their fear, do the exact opposite of what they should do in a recession.

This is true in the stock market and it’s true in marketing.

This is what you should do in your business as we approach the recession...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 340]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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SIMPLIFY.

Then, simplify it again.

When creating online programs it’s easy to complicate your lesson and deliver way too much.

If the goal is for your people to understand and take action on new mindsets and methods...

Then you must keep simplifying...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 339]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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THE AGE OF THE EXPERT IS OVER.

I heard that this morning from Jeffrey Van Dyk and immediately loved it!

Why?...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 338]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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IT DOESN’T DEFINE ME, IT INFORMS ME.

We love and hate labels. It can feel so validating when a label, like a Myers-Briggs profile or Enneagram type, put words to how we are and see ya in a way we could my see ourselves.

But we also hate being confined to labels.

And yet... I confined myself to labels if I’m not careful and others do too (maybe you)?

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 337]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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IT TAKES AS LONG AS IT TAKES.

You can’t rush a result. Beginners don’t want to hear this. But experienced humans know this is true from experience...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 336]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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YOU CAN’T MAKE PEOPLE UNDERSTAND YOU.

In marketing, some will have ears to hear and some won’t.

Your job is listen for the message Life has given you and share THAT... knowing that there are people out there who need to hear that message...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 335]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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REMEMBER WHAT YOU’VE DONE.

I often feel behind, which causes me to just work harder and my brain never shuts off.

Then I numb out and medicate with social media and TV (used to be whiskey but that backfired on my body).

Here’s what I’m learning helps to not only turn off the brain but refreshes my perspective for what I’m working on...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 334]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofuspodcast

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OXYMORON: DIGITAL PRESENCE.

It took a pandemic and official order to get many of you to start making videos.

And I’m glad you are. Your tribe needs to hear from you.

So let’s talk about how to be present, digitally so that people can feel connected to you.

Here’s a small tweak to help you feel more present and help us feel like you’re present...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 333]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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LISTENING FOR GUIDANCE ISN’T CONVENIENT.

But it’s key to digging deeper into the questions you, and those you seek to serve, really want answers to.

The world is full of cheap cliches. So dig deep into Life’s questions and learn to lead from that place without rushing the answers.

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 332]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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WHEN YOUR VISION, AND TO DO LIST, GET BIGGER THAN YOU.

Big vision and goals are exciting. But they always come with big To Do lists.

And that’s where overwhelm can set in. Overwhelm leads to second guessing ourselves and that leads to shutting down.

Here are some things to remember as you implement your Important Work in the world...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 331]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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MOST CAN’T FIND THEIR NICHE.

That’s because traditional “avatar” exercises start in the wrong place.

Here’s where you need to start IF you really want to be clear about who you’re meant to serve...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 330]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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YOU UNDERVALUE YOUR WORK BECAUSE YOU CAN’T SEE THE BIGGER PICTURE OF YOUR WORK.

The context of your work is too small. And so your income remains small.

To expand your income you have to expand your context...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 329]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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TAKE YOUR LID OFF.

You can go through all the motions, be the perfect student, duplicate the model to a T and still be left with nothing. No results. No fruit. Why?

Because all your effort and productivity is an empty shell of WHO YOU REALLY ARE...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 328]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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WHY AREN’T YOU CREATING ONLINE PROGRAMS?

This is an important question for you to answer. You need to look at the excuses and reasons that come up for you because they’re preventing the growth of your important work...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 327]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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FOR PERFECTIONISTS.

I heard an interesting reframe of perfectionism today as I was learning about the Enneagram.

If you’re a perfectionist and your perfectionism gets in your way...

This may be helpful...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 326]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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I DON’T KNOW HOW TO ORGANIZE MY GARAGE.

With Spring in the air and some downtime, I had this thought that I should clean out my garage.

But then I thought “I can’t just clean it out. I need to organize it so that it doesn’t get like this again”.

Then I thought “But I don’t know how to organize. I’ve tried before and I just can’t figure it out”.

We all have things in our life that we think we just don’t know how to do. And we live inside the constraints of that story for years, often frustrated that it has to be this way.

But here’s what opened up for me today (after years of this story about the garage)...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 325]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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BURN YOUR BOATS.

I love ideas. They come to me often. But there’s a dark side to this beautiful thing...

It becomes hard to commit to any one idea. And because each idea has it’s own beauty, each idea makes the other ideas look incomplete.

This causes confusion and the confusion causes paralysis.

If you’re stuck and keep postponing something important, you need to choose a path and then burn your boats...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 324]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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WHEN YOU KNOW YOU’RE IN YOUR PURPOSE RISK BECOMES A SECONDARY CONCERN.

I heard that the other day. And I could relate on so many different levels...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 323]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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4 LIFE LESSONS AT 44.

It’s my birthday today and so I’m bringing you 4 of the biggest life lessons that have helped shape my life...

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 322]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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MOVE FROM REACTION TO RESPONSE.

I’ve felt behind in this pandemic. I would check in on statistics and news beats but hadn’t stopped to get ahead of this thing in my own thoughts. Like I’ve been watching a game unfold on TV rather than being a player in it.

It’s interesting the pressure you feel when the scoreboard says you’re down and getting further behind.

We have never tracked a disease globally with public spreadsheets like we’re doing right now. (Worldwide Coronavirus spreadsheet: https://bit.ly/33x8xB2)

And while I understand coronavirus is NOT the flu, the flu has some crazy statistics!

If we put the flu stats on a daily scoreboard for all to see, would we have the same level of panic?

The flu is no joke! The WHO estimates 3 million to 5 million get the flu each year world wide and 250,000 to 500,000 deaths A YEAR worldwide from the flu.

Most of you just skimmed past that last sentence. It didn’t phase you. “It’s just the flu”. “Oh ya, the flu. I’ve had that before.” Read it again.

And while the current fatality rate of the Coronavirus is higher in percentage than the flu... (and that fatality stat will likely go down as many have had the coronavirus and recovered but haven’t been tested)...

The flu has actually killed more people year to date than the Coronavirus.

Read that again. I’m afraid you may have skimmed over that sentence too.

Deaths YTD Flu: 101,634
Deaths YTD Coronavirus: 7511

(*stats from worldometers.info)

*Those of you reading this and saying “Chris, this isn’t the same thing as the flu!”... yes, I’ve already said that. Notice the emotions rising in you. That is the Reaction I’m speaking of. If we are to get out in front of this we need to come from a different place. We need to think to ourselves, for ourselves about how we will move forward beyond this initial quarantine.

We can take the fear and panic out of this while still being clear about the facts.

(Watch Video)

.....

*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 321]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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THERE’S WHAT HAPPENS AND WHAT YOU MAKE IT MEAN.

I got scared for a minute today. I looked at too many articles on the coronavirus and my wonderful imagination took over for a bit.

In life there are things that happen. Good things. Bad things. Just things.

And then there is what we make
It mean.

I learned this lesson almost 20 years ago in the Landmark Forum.

I also learned how to separate what happened from the story I tell about it.

Here’s what I noticed...

(Watch Video)

.....

*If you want an empowering story about marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 320]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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IT’S SCARY TO THINK FOR YOURSELF.

Because when you think for yourself you run the risk of not fitting into the cultural and societal agreements around you.

This happens in government, religion, twitter (lol) and anywhere people all start saying the same thing as if that one thing is the absolute truth and everyone else is wrong.

What most of us do, in this tribe, is fade into the background where it’s safe.

We have our own non-binary view that doesn’t fit any mob. We see the whole the picture and understand the complexity of the situation.

I’m not saying you have to speak up and risk being an outcast, especially in conversations you’re not here to lead.

But I am saying that YOU have perspective on something in life that goes against the grain and the groupthink of the day.

AND there are a bunch of others waiting to here your perspective because they too know there is more to the issue than everyone is saying.

So...

When it comes to the conversation you’re here to lead, begin finding ways to share to your tribe so they know they’re not alone.

(Watch Video)

.....

*If you want an approach to marketing that honors your view of things and helps you lead that conversation with your tribe...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 319]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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WHAT YOU LACK IN SKILL YOU MAKE UP IN NUMBER.

Jim Rohn said that years ago and it’s stuck with me ever since.

I’m often not the best at things. But when I find something important that resonates with me and feels in alignment, I can do the reps.

Many in marketing (maybe you??) aren’t consistent and don’t post because you’re not confident in how it looks or sounds.

But as you can tell by this quote, the only way to gain that confidence (and skill) is in doing the reps...

(Watch Video)

.....

*If you want an environment that helps you do the reps in marketing in a way that feels aligned with who you are...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 318]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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INSIDE THE MADNESS AND MISERY IS THE MISSION AND MEANING.

For the longest time my work didn’t feel purposeful and that sucked because I’m a passionate person.

I want my work to not only inspire me... but to make a difference for others.

But until you get clear about the madness and misery you’ve gone through and that your people are going through, your work will continue to feel less than purposeful.

(Watch Video)

.....

*If you want to bring more mission and meaning into your marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 317]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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WHO IS YOUR EMPOWERED ARCHETYPE?

When marketing feels out of alignment it’s because you haven’t found your voice in it.

There are several things that contribute to you finding your voice like knowing who your people are and knowing what conversation you’re leading.

But you can know who your people are and the conversation you’re leading and still not DELIVER the message in a way that FEELS strong... to you or us.

Enter your Empowered Archetype...

(Watch Video)

.....

*If you want to find your voice in marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 316]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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SURRENDER TO AND PARTNER WITH ONE FRAMEWORK.

In planning a new program this past month, I got stuck because I was trying to combine two frameworks...

Most people haven’t even found a framework that helps them be productive.

They’re swimming in a sea of fragmented parts of frameworks and so they don’t benefit from the support and structure the framework would provide.

If you’re stuck and less than productive, watch this...

(Watch Video)

.....

*If you want a framework for marketing that honors who you are and allows you to be yourself...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 315]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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WE WANT YOUR TRUTH NOT YOUR TRICKS.

For years I tried to hack engagement and what would get people’s attention.

Marketers do this all the time. And it’s part of what spreads the trauma of marketing.

Unfortunately, most people who market never get to the substance of their message and their work because they’re too busy chasing tricks in hopes of getting engagement...

(Watch Video)

.....

*If you want to market from truth instead of tricks...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 314]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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THE PROBLEM WITH BEING THE CHANGE YOU WANT TO SEE.

I love the saying “Be the change you want to see in the world”. It’s inspiring.

Until...

You have to do the work of being the change!

Here’s why...

(Watch Video)

.....

*If you want to be the change you want to see in marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 313]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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WHITE MARRIED MAN HOLDING SPACE FOR THE DIVINE FEMININE.

I’ve seen something. Or maybe it’s just a “knowing”. And at first glance I would say, “Who am I to champion this conversation?”.

But then again, I’ve seen it and I sense it, so who am I not to champion this conversation.

I don’t know how it all will go but that shouldn’t stop me from starting the conversation.

So let’s start it... let’s follow it... and see where it goes.

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STOP PAYING FOR INFORMATION AND START PAYING FOR FRAMES.

At some point you have all the information you need. Adding more actually isn’t helping you. It’s confusing you!

Frames and structures, on the other hand, help you implement what you’ve learned.

(Watch Video)

.....

*If you want to try on a new way of thinking about marketing because the old ways aren’t working for you anymore...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 312]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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I’VE STAYED IN A RELATIONSHIP FOR LONGER THAN I WANTED TO

I’ve seen the signs for months. But kept telling myself it was "inconvenient" to leave or that it’s "good enough".

In the beginning it was fun and new. But now I feel like I’m settling.

It’s served a purpose and expanded my mind for what’s possible. It’s pointed me to my preferences and helped me to see that staying in this relationship isn’t where I want to be.

(I’m not talking about my marriage, for those wondering!)

But the lesson isn’t any less important...

(Watch Video)

.....

*If you want to try on a new way of thinking about marketing because the old ways aren’t working for you anymore...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 311]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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CHALLENGE AND SUPPORT.

Your marketing needs to do both.

If you just support it’s too soft and nothing changes. (It’s even boring, if I’m honest).

If you just challenge all the time then people don’t feel safe or understood.

I’ll expand...

(Watch Video)

.....

*If you want an approach to marketing that allows you to challenge and support your people at the same time...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 310]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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STORYWASHING IN MARKETING.

Story is a buzz word these days in the world of marketing.

But lots is getting lost in translation and many are confused by what "story" is in marketing.

It’s abstract. Much like asking "What is your Why?" and many of us not knowing how to answer that, only that our "Why" is important...

We too know that "story" is important but have a hard time knowing what that means or how to do it.

Here are my 2 cents...

(Watch Video)

.....

*If you want an authentic and helpful approach to marketing (as in it helps others)...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 309]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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MARKETING IS AN INDUSTRY ROOTED IN MANIPULATION.

This is why many of us resist it. And in fact many of us still hold trauma from it.

But that doesn’t mean the act of marketing itself is manipulative.

We’re the ones who give life to the marketing. And so we get to be the change we want to see in the world as it relates to marketing.

(Watch Video)

.....

*If you want an authentic and helpful approach to marketing (as in it helps others)...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 308]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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I LOVED TO LEARN BUT STRUGGLED TO IMPLEMENT.

It’s exciting to learn. It can be boring to implement.

Learning is light and fun. It’s heavy and tiring to implement.

And this was my pattern for the longest time.

But without implementation, all the ideas we find along the path of learning never fully form.

And the problem with that is that the results we want to produce never show up.

(Watch Video)

.....

*If you want to implement marketing to grow your business (and just learn more about it)...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 307]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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ARE YOU ADDICTED TO HOW?

At 24 years old I got into business and thought I’d I could just figure out How it all worked I could make my way.

What I couldn’t see then, that I see now, is that an overly dependent desire for How blinded me to resources and opportunities along the way.

Here’s what I mean...

(Watch Video)

.....

*If you want a more spiritual approach to growing your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 306]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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IS YOUR FLYWHEEL IN PLACE?

Marketing is simple. Success is boring. Ultimately your results will come down to how long you’re willing to push the flywheel of key complements in your business.

So the question is... do you know what the key components are and are you consistently pushing them day after day?

(Watch Video)

.....

*If you want to find your flywheel...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 305]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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FRUIT FOLLOWS FOCUS.

What are you wanting right now? What is the goal?

That’s the fruit.

But most of us don’t have nearly enough focus for long enough to receive that fruit.

You want the dirty little secret in marketing?

(Watch Video)

.....

*If you want a supportive community to keep you focused...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 304]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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FOLLOW IT.

We’ve lost our wonder. Our life has been reduced to a bunch of calculated guesses in business and in life.

And we wonder why it feels like a grind.

(Watch Video)

.....

*If you want a supportive community to follow it...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 303]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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REPORTING FROM THE FRONT LINES... OF MY LIFE.

Marketing is more about sharing what you see and learn than it is about having the answers.

It is simply reporting from the front lines of your life and sharing what you see...

This is what adds value to us, your viewer and friend.

(Watch Video)

.....

*If you want a marketing method that draws out the lessons on the front lines of your life...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 302]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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LET IT MARINATE.

You have lots of good ideas. And you can’t control when they show up. So, while it’s exciting, it can also be overwhelming.

This is where patience and confidence can be helpful...

(Watch Video)

.....

*If you want a marketing method that finds and fosters your tribe...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 301]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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THE WORLD IS TRIBING DOWN.

With more and more people sharing their opinions and world views on social, people are finding their tribe and tuning everything else out.

How does this impact marketing and what do you need to do so you’re not tuned out?

(Watch Video)

.....

*If you want a marketing method that finds and fosters your tribe...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 300]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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PODCASTS FOSTER YOUR CURRENT RELATIONSHIPS!

This is important because some of you think of podcasting as just a lead generator...

And when it takes too long to generate a lead with your podcast, you quit and move on.

So here’s a paradigm shift and why podcasts might actually be your best revenue generator (but not why you think)...

(Watch Video)

.....

*If you want a marketing approach that leaves you inspired rather than tired...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 299]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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WHAT ARE YOU DOING THIS FOR?

Seriously, why are you doing this business and why are you marketing?

If you can’t answer this question you won’t make it.

(Watch Video)

.....

*If you want a marketing approach that leaves you inspired rather than tired...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 298]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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GETTING HONEST CAN BE OVERWHELMING AND PARALYZING.

I was interviewing someone today for a podcast and they had amazing insight and research on the amount of chemicals in household products and food.

As they shared their own story from sickness to health, I was inspired by all they shared... AND AT THE SAME TIME...

I was overwhelmed by how much I don’t know about the products and foods in my house.

So much so, that the rest of the day I just went about my day like I hadn’t just heard what I heard.

It’s not that I don’t want to eat better or buy products that are better for me.

It’s more like I don’t know where to start.

Here’s how this applies to you in marketing...

(Watch Video)

.....

*If you want a marketing approach that leaves you inspired rather than tired...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 297]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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WHY EMOJIS WERE CREATED AND HOW THEY FALL SHORT OF THEIR INTENTION.

Just got off an interview with Ethan Beute from BombBomb about the power of video and his new book, Rehumanize Your Business.

I then found myself not soon after sending a text message with an emoji trying to spice things up.

And while the emoji can make things more fun, they can’t create the same connection that video does.

In the Tribal Economy, THIS is what matters most...

(Watch Video)

.....

*If you want a marketing approach that leaves you inspired rather than tired...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 296]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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YOU’RE MISSING THE MISSION.

For the longest time business and marketing felt like this thing I was doing for me.

It started out as a way to financial freedom.

Then it became just about freedom.

Then it became about survival.

But when your business is about you, you miss the bigger mission of your Important Work.

And without mission it doesn’t inspire or compel you to continue.

(Watch Video)

.....

*If you want a marketing approach that leaves you inspired rather than tired...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 295]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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NEVER STOP INVESTING IN THE RELATIONSHIP.

This is a principle from my second program called The Fetch.

Yesterday’s training in The Fetch was on using Facebook Ads to Foster relationship with those who have shown interest in your message.

One person said, "I didn’t know a class on Facebook Ads would be so inspiring!".

Here’s why it was inspiring (and how to think about technology and ads "for the rest of us")...

(Watch Video)

.....

*If you want a marketing approach that leaves you inspired rather than tired...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 294]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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FEELING RESTED DOESN’T COME FROM RESTING (Part 2)

In my search for feeling rested - despite plenty of sleep and cushion in my schedule...

Here’s what I saw today as I looked deeper...

(Watch Video)

.....

*If you want a marketing approach that leaves you inspired rather than tired...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 293]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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YOU REST BUT DON’T FEEL RESTED.

Business can be exhausting (for good reasons and bad).

So when you take time to rest it sucks if it doesn’t leave you feeling rested.

Here’s what I’ve been observing in my own life...

(Watch Video)

.....

*If you’re ready to create your show...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 292]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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IF YOU HAVE IMPORTANT WORK THEN YOU NEED YOUR OWN SHOW.

Take the label and stigma off of marketing for a minute.

The way your Important Work grows is by sharing with others what you have seen and lived.

If that’s true, then having a show is the most efficient and leveraged way to share that message.

So... get to sharing by creating your show!

(Watch Video)

.....

*If you’re ready to create your show...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 291]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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MARKETING THIS WAY RAISES YOUR VIBRATION.

Most people have a funky, low vibration around marketing.

And if you’re in this tribe, then you know low vibes don’t attract what you want.

And yet, because of the context we hold for marketing, we can’t seem to raise the vibration.

But when you market with Groundswell Method, you actually find align in marketing with who you are.

That alignment and authenticity generate high vibrations required for manifestation...

(Watch Video)

.....

*If you want high vibrations in your marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 290]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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HOW DOES ADVERTISING FIT IN TRANSFORMATIONAL MARKETING?

Advertising has a funky stigma about it because so many have used it for manipulation.

So does it have a place for those in the transformational space?

How about for those who want to help and serve instead of hustle and sell?

I believe advertising does have a place for heart-centered people in business.

Here’s how I see it...

(Watch Video)

.....

*If you want an approach to marketing that leaves the world better than you found it...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 287]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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STOP TAKING IT SO SERIOUSLY!

Many of you aren’t marketing consistently because you’re way too serious about what you think marketing is.

Marketing is like arts and crafts.

Let me explain...

(Watch Video)

.....

*If you’re ready master marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 286]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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CREATE, STABILIZE, MAINTAIN, PROTECT.

I heard that from Garrett J White over a year ago and realized why I had been feeling so stuck in business.

The other day this lesson came back to me as I’m working on my health.

Here’s what I saw and how it applies to your business and marketing...

(Watch Video)

.....

*If you want a to stop going around in circles and actually increase your results this year over last year...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 274]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

View Details

WE NEED TO OWN THAT WE ARE LEADERS.

And heal the stories from our past that suggest we’re not.

If you seek to help others change...

...you’re a leader.

How you lead can be unique to you. Perhaps this is where the breakdown occurs.

We think leaders look a certain way or act a certain way.

And this connotation of leadership is a lid on your ability to reach those you seek to serve.

(Watch Video)

.....

*If you‘re here to set people free...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 289]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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DO YOU USE BUSINESS TO FREE PEOPLE?

Then we’re on the same mission.

Getting into business wasn’t about being in business.

It was “a way”, a path, a choice we made because it had more freedom to free others.

Now...

If you’ve chosen business as a way to free others, then you owe it to them (and the call you’ve answered) to speak to them.

You need to lead the conversation you’re here to lead...

Share what you’ve been given to share...

And we call this “Marketing”.

This is “Marketing For The Rest Of Us”...

(Watch Video)

.....

*If you‘re here to set people free...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 288]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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MARKETING IS LIKE PLAYING THE DRUMS.

My son has been a drummer at his school for 3 years. For Christmas, we got him a drum set but he hasn’t used it much.

Here’s why (and why you haven’t marketed much)...

(Watch Video)

.....

*If you’re ready master marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 285]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

View Details

HOW DO YOU MAKE AN APPLE?

You plant a tree.

But in marketing we seem to think we can bypass the "plant a tree" part and just run ads or network and apples will fall from heaven.

Marketing is more about planting trees that it is making apples.

Let me explain...

(Watch Video)

.....

*If you’re ready to plant an orchard...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 284]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

View Details

DON’T SHAME YOURSELF FOR NOT SHOWING UP, JUST GET BACK IN THE GAME!

If you have fallen off the wagon of marketing, it’s important that you don’t add shame on top of it.

All that matters is you get clear on why you’re here and get back in the game.

(Watch Video)

.....

*If you’re ready to breakthrough...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 283]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

View Details

I DON’T THINK I’M AN ENTREPRENEUR.

I never wanted to be.

What I wanted was freedom. And I wanted to help and inspire people.

But I kept feeling squeezed to be something I wasn’t inside other people’s businesses.

And so I went into business for myself.

Does this sound like you?

This path into business comes with its own set of problems...

(Watch Video)

.....

*If you’re ready to breakthrough...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 282]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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CONSISTENCY AND THE FOUR NEEDLE MOVERS THAT HAVE GROWN MY BUSINESS.

Everyone wants to know the magic bullet to grow their business.

I chased this elusive bullet for years trying to crack the code that would allow me to finally breakthrough in business and marketing.

Here’s what I found...

(Watch Video)

.....

*If you’re ready to breakthrough...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 281]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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IF YOU WANT THE WORLD TO CHANGE, THEN YOU’RE A LEADER... SO ACT LIKE ONE.

It’s easy to want the world to change because we’re constantly seeing what doesn’t fit our world view.

So most humans want change.

But...

Most humans don’t think of themselves as leaders AND don’t want to be strapped with the responsibility of being the change they wish to see in the world.

My guess is that you’re somewhere in between...

(Watch Video)

.....

*If you’re ready to lead...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 280]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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CAN I PAY YOU TO HOLD MY HAND?

I just paid someone a bunch of money to show me where to click the mouse.

At first glance we wouldn’t think having someone show us where to click a mouse should cost much money...

And this is why most of us try to figure things out on our own.

But to what end?

For me, it cost me years of my life trying to figure things out on my own because I was too stubborn to ask (and pay) for help.

Marketing doesn’t have to be that hard, but you make it hard by not asking for help and trying to figure it out yourself.

(Watch Video)

.....

*If you want help with your marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 279]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

View Details

EVERY HOLISTIC OR TRANSFORMATIONAL ASSOCIATION SHOULD HAVE IT’S OWN WEEKLY PODCAST.

For that matter, every holistic or transformational practitioner should have their own podcast.

Here’s why...

(Watch Video)

.....

*If you want people to reach out to you (instead of you chasing people)...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 278]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

View Details

TRANSFORMATIONAL COACHES AND LEADERS, WHERE ARE YOU?

I don’t see you often in marketing.

(If you’re a transformational coach that consistently markets and posts, then I’m not talking to you).

You have given your life to something so important, and when you work with clients you make such an impact.

But when it comes to marketing your important work to the world, you’re hiding.

How do I know?

Because I did it to!

I just couldn’t figure out the marketing thing. It was so frustrating. And not for lack of trying! Or a lack of spending money on programs to help me figure it out.

Was I just not made for marketing? Would I just have to rely on word of mouth?

My hope was that it would just “pop” one day if I worked hard enough and long enough.

But “just don’t quit” wasn’t very helpful advice for someone who wants to proactively make change.

So...

Not feeling like I could make change happen in marketing I just chose to focus on my existing clients and hoped I’d find new ones.

Here’s what I know now, that I couldn’t see then...

(Watch Video)

.....

*If you want to proactively (and authentically) grow your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 277]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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IF I WERE A REAL ESTATE AGENT AGAIN, THIS IS HOW I WOULD DO MARKETING...

(Watch Video)

.....

*If you want people to reach out to you (instead of you chasing people)...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 276]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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NOBODY GETS INVITED TO SPEAK FROM ONE VIDEO ONCE UPON A TIME.

A graduate of our marketing program had someone reach out to him the other and asked if he would speak at the event.

She’s been watching his videos that he’s been producing from the program.

He’s done 107 videos since April.

PAUSE.

You may not want to be a speaker (or maybe you do?!) but this is what is clear...

People don’t reach out to you because you made one video once upon a time!

(Watch Video)

.....

*If you want people to reach out to you (instead of you chasing people)...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 275]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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EVEN INTERNET ROCKSTARS DON’T GET GREAT ENGAGEMENT!

At least if you’re tracking the statistics.

Tonight I watched someone Live on Facebook that has 2.8 million fans and she only had 880 reactions.

That’s .03% of her fans. (And probably less because some fans gave much more than 1 reaction).

Some of you don’t have a hundred fans on Facebook. And if you want to just make it your personal profile...

Even if you had 3000 friends on Facebook you still wouldn’t get 1 reaction with the same stats as this Internet sensation.

3000 x .03% (that’s .0003) = .9 —> as in not even 1 reaction.

But that’s not the whole story is it?!

(Watch Video)

.....

*Marketing is about relationship more than Likes and Hearts.

If you want a framework that helps you create real relationship with your people...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 273]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

View Details

I’VE BEEN USING ANGER TO PUSH THROUGH TO MY GOALS.

That doesn’t mean every second of the day I’m pissed and unbearable to be around.

But when obstacles arise, I’ve leaned on the explosive energy of anger to produce the result.

This anger has taxed my adrenals and it makes the climb so much harder.

Here’s the revelation I saw in working with my coach Kara Sorensen...

(Watch Video)

.....

*Marketing is a spiritual practice that allows you to access the truths Life is showing you SO THAT you can more effectively lead others.

If you want a framework that helps you access these Life lessons that resonate with others..

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 272]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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YOU’RE CONFUSING YOUR PEOPLE LIKE A QUINTIN TARANTINO MOVIE.

I spent years creating content, video and social posts about whatever inspired me.

But it was all over the place. It had no focus, much like the movie I watched tonight.

In marketing, don’t leave your people guessing what the plot is or what you’re trying to say.

Get specific!

(Watch Video)

.....

*If you want a framework that makes your marketing specific...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 271]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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“UMMM... THIS SH*T WORKS!”

1 hour after posting her video she had someone book 4 sessions with her.

This is from one of my current participants of my marketing program and she’s only in week 2 of 6.

For years she struggled with marketing. It never felt right. But within 2 short weeks people are reaching out to her and hiring her off her videos.

Why does this work?

Here are a couple reasons why it works. (It could work for you too!)...

(Watch Video)

.....

*If you want marketing that brings people to you...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 270]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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WHEN LIFE KNIFE’S YOUR TIRE YOU PUT IT IN A VIDEO.

I got a flat tire the other day and barely made it home before the car was rolling on its rim.

I thought it might just be an old patch in the tire blew out.

But upon further inspection, I found a clean, knife sized slit in the sidewalk of my tire!

This has thrown a bigger wrench in my schedule than I want right now. And here are some lessons I’m noticing (in case life has knifed your tires)...

(Watch Video)

.....

*If you want a framework that makes marketing easier in a busy life...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 269]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

View Details

STOP RESISTING VIDEO!

Most people prefer to write posts on social instead of doing video.

I get it.

Writing is safer. You can compose your thoughts. You might even get more engagement. But...

Video creates the very thing we’re after as authentic marketers...

(Watch Video)

.....

*If you want a framework that makes creating videos easier...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 268]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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WHY SOCIAL MEDIA CONTENT CALENDARS DONE-FOR-YOU DON’T WORK.

I’ve seen a bunch of done-for-you social media calendar ads on my Facebook feed lately so I wanted to share why I don’t think they work...

Everybody loves a tool, I get it.

"Oh, give me your swipe file so I don’t have to do the work"...

But it’s not that simple. And if you’ve been in business long enough, you know why.

(Watch Video)

.....

*If you want a framework that makes creating content on a daily basis easy...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 267]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

#marketingfortherestofusshow

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WHY I LIKE A DAILY SHOW.

Most podcasts are weekly shows (actually most podcasts never get beyond 20 episodes because the hosts get bored and move on to the next shiny thing in marketing, but that’s whole other topic)...

So why do I like creating a daily show?

Here are 2 reasons (1 for me and 1 for you)...

(Watch Video)

.....

*If you want a rhythm to your marketing that keeps you consistent and generates more business...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 266]
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YOU SEE TOOLS AS AN EXPENSE RATHER THAN A HIRE.

I’ll easily spend $100+ a month on unneeded grocery items (spent $74 today alone on food for myself and my daughter for fun).

But when it comes to apps and software I’m hesitant and skeptical to spend $100+ a month (or even $20+ a month).

Why is this?

In part, I think it’s because I used to spend so much money on tools and courses, hoping they were the missing piece to my success...

Only to realize they weren’t.

So I got scared of “wasting” more money on things that didn’t produce the result.

This is the old mindset...

That technology and tools are a magic bullet or missing link that will produce the result.

I wasn’t taking responsibility for results, hoping tools would do the work...

After thousands of dollars spent on tools in speculation, I got skeptical of spending money on tools and technology.

But this wasn’t the answer either.

Here’s what I’ve come to believe about tools and technology...

(Watch Video)

.....

*If you want a marketing approach that is built on truth and partners with technology...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 265]
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YOUR LACK OF PROCESS IS A PROBLEM.

If you hate you selling and closing people, it’s your lack of a process that’s keeping you stuck there.

Without a process at the point of sale, you HAVE to sell and close to complete the transaction.

But if you have a PROCESS, not only do you not have to sell and close, but you...

Give people the respect and space to make their own decision, honoring their intelligence and choice.

This is a game changer, but there are some things required...

(Watch Video)

.....

*If you want a process that honors people in marketing and invites them to buy rather than selling and closing them...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 264]
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SAY IT STRAIGHT!

Most of the time people don’t engage because you say it too flowery.

We’re all busy being so polite not wanting to offend anyone or make them uncomfortable.

At least that’s how you’re thinking of it in your head.

But when you say it straight, direct, honest... When you say what I think, it just lands as true.

And the thing is...

Others are too afraid to say it. Their marketing is dancing around it.

So when you say it, I feel seen by you. I feel safe with you.

(Watch Video)

.....

*If you want to learn how to say it straight so that others feel seen by and safe with you...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 263]
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MARKETING IS NOT A ROUND TABLE DISCUSSION.

Being respectful people and sensitive to the opinions of others... it can be scary to come out of the shadows and share your truth.

You fill find all kinds of loud mouths wanting to be heard or bullying you in the comments OF YOUR OWN POSTS!

Get the hell off my feed!

Marketing is not a round table discussion. And if you don’t embrace that truth, you’ll get sucked into toxic arguments about who’s right.

Listen...

Marketing is about you OWNING your POV (Point Of View).

You have lived life and life has taught you something. If you’re in business, you’re here to serve those who want your help, NOT THOSE WHO WANT TO DEBATE WITH YOU THEIR POV!

(Watch Video)

.....

*If you want to strengthen your POV and market in a way that attracts those you seek to serve and repels those who just want to argue...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 262]
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YOU’RE THE BOTTLENECK TO ALL YOU’RE WANTING.

You got into business to create an amazing life and help people...

But then you hit a wall from all the challenges that come with owning a business.

(That’s not the bottleneck).

In your panic to figure it out, you filled your mind and your calendar with non-stop ideas in the form of books, podcasts, networking meetings and more.

Here’s where the bottleneck happens and the surprising lesson I’m learning about how to clear out that bottleneck...

(Watch Video)

.....

*If you want to clear up the bottleneck in your marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 261]
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YOU’RE LOST IN MARKETING IF YOU DON’T HAVE THE RIGHT MENTAL TOOLS.

My mind can be a prison of ideas and shiny objects.

You know what I mean!

I feel overwhelmed, frustrated and lost when I can’t make sense of all that’s in my mind...

...especially in marketing and business where everyday I’m trying to produce a freaking result!

Here’s what was missing for me...

(Watch Video)

.....

*If you want powerful mental tools that help you sort your mind and produce a result...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 260]
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SPEAKING YOUR TRUTH IS YOUR PATH TO POWER!

Sharing your truth can be very scary. Most of us never share that honestly in life, let alone on social media...

For fear of backlash, disapproval, judgment or being outcast.

So we live our lives bottled up - with tons to say, by the way, only with no where to go.

And this becomes a prison.

That’s why, when you speak your truth, you finally break the bonds that have dimmed your light and you shine in such a way that not only sets other free, but sets yourself free!

(Watch Video)

.....

*If you‘re ready to speak your truth and own your power...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 259]
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MARKETING IS A GAME OF INNER CIRCLES.

Too many people try to use marketing to make a sale. What they fail to realize is that most people are skeptical because they’ve been spammed and ambushed so many times.

Your approach to marketing needs to account for humanity and how humans are wired. This, a game of inner circles...

(Watch Video)

.....

*If you‘re ready to master the game of inner circles...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 258]
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DON’T SENSATIONALIZE YOUR MARKETING.

I remember years ago a saying about “sending the sizzle” as it relates to sales and marketing.

They were referring the metaphor of fajitas in a restaurant that comes out of the kitchen on a hot plate making all kinds of sizzling noises as the server brings it to the table.

They do this to entice others to buy fajitas too, at least that’s how the metaphor goes.

But here’s where that gets you in trouble (it gets us all in trouble!)...

(Watch Video)

.....

*If you‘re ready to attract people to your work because of the immense value you offer and not because of sensationalizing tactics...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 257]
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EXPANDING YOUR CAPACITY HOLD IDEAS AND INFORMATION.

The mind of an entrepreneur can be daunting. We’re flooded with ideas and next steps.

Our problems is that we either try to do them all at once... or we get overwhelmed by them all and don’t make progress on any one of them.

Here’s how I manage this blessing and curse...

(Watch Video)

.....

*If you‘re ready for focus...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 256]
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LIVE A BETTER STORY.

Beyond goals and resolutions, which can seem to feel the same year after year - especially when we still haven’t hit the goals we set years ago...

There is a more compelling context that brings meaning and purpose to our life...

(Watch Video)

.....

*If you‘re ready to live a better story..

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 255]
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A PEOPLE FIRST APPROACH TO PROGRAMS.

The future is PEOPLE! It’s not information, tools or technology.

Here’s how you need to be thinking about your programs as a transformational coach...

(Watch Video)

.....

*If you‘re ready for a people first approach to marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 254]
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WHAT TO SAY WHEN YOU SPONSOR AN EVENT.

Sponsoring events can be an awesome way to find your tribe.

It’s even better if you can speak.

But you need to make it count, so what do you say?

Here’s what I do...

(Watch Video)

.....

*If you‘re ready to dial in your message so people listen and take you seriously...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 253]
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MY DUPLICITY.

There are 2 of me... and 2 of you.

There is the me that wants to hide out and there is the me that wants to lead.

I am both in any given day.

But one instills confidence and swagger, while the other creates doubt and confusion.

If I never acknowledge these opposing characters, I’ll think it’s all just “me”.

Conversely, if I can hone in on the attributes of each, I can make some choices about which one I want to work from...

(Watch Video)

.....

*If you‘re ready to work from the person in you that wants to lead..

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 252]
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AT SOME POINT YOU HAVE TO DECIDE WHAT “IT” IS.

This is true for any “it”.

It’s true for business.

It’s true for marriage.

It’s true for marketing.

We struggle in areas because we keep living in what others say “it” is.

But you have to make it your own.

Here’s how I’m currently wrestling through an “it” that something is in marketing that I’ve been dodging for years...

(Watch Video)

.....

*If you‘re ready to own marketing and decide for yourself what “it” is...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 251]
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THE FASTEST PATH TO FINDING YOUR PEOPLE.

Organic marketing can feel like a meandering path to nowhere.

How many posts does it take to produce a lead? We don’t know. It depends on an ever-changing algorithm.

So how do we find our people? What’s the fastest way to get in front of them?

(Watch Video)

.....

*If you‘re ready to find your people...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 250]
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LISTEN TO YOUR LIFE!

Your unique contribution and message is found in your life.

This can be a hard lesson to embrace when you feel like your life is a mess or that you haven’t found the answers you’re looking for yet.

BUT...

Your unique contribution will always come from YOUR own life.

That’s what makes it unique...

(Watch Video)

.....

*If you‘re ready to do the unique work of marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 249]
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DON’T OVER THINK IT.

We went to Top Golf today as a family. My daughter and my son are learning so it’s important that they understand the learning process and not try to understand EVERY component of the golf swing.

It’s similar in marketing...

(Watch Video)

.....

*If you‘re ready to do the real work of marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 248]
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THIS IS THE REAL REASON MOST FAIL AT MARKETING.

There is hard work in marketing (and leadership) but it’s not what you think.

I’m not talking about technology or discipline or attitude.

The kind of work required for marketing to resonate is the kind of work most people just won’t do...

(Watch Video)

.....

*If you‘re ready to do the real work of marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 247]
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THE YIN AND YANG OF FINDING YOUR PEOPLE.

Finding your tribe is a critical part of marketing.

But how you find them can vary...

(Watch Video)

.....

*If you‘re ready to find your people...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 246]
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YOU’RE SO FOCUSED ON HOME RUNS YOU’RE MISSING SINGLES.

In marketing and business - or maybe as entrepreneurs - we get so focused on big wins that we miss the road to higher batting averages.

Here’s what I mean...

(Watch Video)

.....

*If you‘re ready to grow your income on purpose...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 245]
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SIMPLE LESSONS ABOUT CREATING SUBSCRIPTIONS

I have a Netflix subscription. I pay for it every month, happily.

I also have a Hulu subscription and pay extra for the no-ads option. I happily pay for that too.

While I’m at it, I have a Prime subscription and love it.

If you’re thinking of creating a subscription model in your business, here are some important thoughts about why people are happy to keep paying you...

(Watch Video)

.....

*If you‘re ready to grow your income on purpose...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 244]
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INCOME MAPPING

It’s a fancy way to talk about setting goals and plans, but with a twist.

Here’s what most people miss when setting goals in business and why they stay stuck in their business for years...

(Watch Video)

.....

*If you‘re ready to grow your income on purpose...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 243]
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SO YOU WANT TO START A PODCAST.

I get it. It’s cool. It’s popular. BUT...

There’s WAY more than meets the eye.

Just because someone says the have a podcast room you can use doesn’t mean they’ll produce your show.

Just because you have a fancy microphone doesn’t mean people will listen.

Here are some thoughts after 6 years of podcast (and building a content agency that helps clients launch their podcasts)...

(Watch Video)

.....

*If you‘re ready to launch your podcast and share your important work in the world...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 242]
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GET YOUR BODY INTO IT!

At my son’s winter concert the chamber orchestra played a few songs and this one cello player was really feeling it.

I also noticed the choir director, in all her animation, was feeling it.

Even my son was feeling it playing the bass drum.

Amazing how much is communicated over here with me (and everyone in the audience) when you’re feeling it!

How you communicate your message in your marketing matters.

When you put your body into (literally or figuratively, we can feel it.

When you don’t, we can feel that too!

(Watch Video)

.....

*If you‘re ready to put your body into it...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 241]
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THE SACRED WOUND.

You have one. I have one.

It would s the thing that makes you qualified to lead AND...

The thing that will keep you imprisoned by shame if you don’t recognize it’s redemptive qualities.

Here’s why this sacred wound is sacred to your marketing...

(Watch Video)

.....

*If you‘re ready to lead...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 240]
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WHEN YOU PLAY BIGGER GAME.

As coaches and healers and heart-centered business people...

It’s easy to find ourselves working one on one with people.

Which is great. But...

We’re not risking much. And so it’s easy to coast from client to client.

We stop working on our skills or developing better programs and simply respond to what our clients need.

If you want to play a bigger game (if Impact and Income) I’ve found I step it up when a lot more people are involved.

Here’s what I do now that’s causing me to grow exponentially...

(Watch Video)

.....

*If you‘re ready to lead...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 239]
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YOUR PAST IS IN YOUR FUTURE.

Whether marketing or leading, we have past experiences that easily cloud what we’re creating NOW.

It’s easy to say “I’ve done that and it doesn’t work!”

Here’s the problem with that mindset...

(Watch Video)

.....

*If you‘re ready to lead...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 238]
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NO VIDEOGRAPHER CAN FIX A CRAPPY MESSAGE.

Video is sexy when done right. I get it!

Cool b-roll. Awesome lighting and cinematic effects.

And so good videographers can charge good money. Why?

Not because it makes you money. But because it makes you look good.

And our ego loves that.

To hell with whether it makes money as king as I look good, right?

And so we spend the money, secretly praying to the gods that it works.

Only to find out that amazing video can’t make up for a confusing and crappy message.

(Watch Video)

.....

*If you want a message that works and is authentic to you...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 237]
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YOU’RE AN ARTIST, ACT LIKE ONE.

We each have gifts, that when used, make a difference for others...

That when used make us, the artist,
feel good.

Artist work in their studio to create works they can share with the world.

They have exhibits and studios to share their work.

And when people come to see this work they don’t apologize for it or shrug off compliments and say “oh, this old thing??”

If you’re a messenger with a message for the work and Important Work that makes the world better...

Stop apologizing for what you have to say. Your message and perspective is your art. Put it on display!

(Watch Video)

.....

*If you want to bring more life to the art of your Important Work...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 236]
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DO LESS AND DO IT WELL.

Do you have a huge to do list that never gets done?

Do you have many interests or goals that seem to pull you in many directions?

On the surface it’s cute.

“Oh silly me. I have so much to do...”

...and we shrug it off like it’s no big deal.

BUT...

This behavior is robbing you blind.

It’s time to get super honest and real about how you’re kidding yourself with all this “stuff”.

You have to begin to CHOOSE!

Here’s how this has shown up for me...

(Watch Video)

.....

*If you want more focus... and to get more done in less time... you need a framework that simplified everything.

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 235]
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WHERE YOUR IDEAL CLIENTS ARE HIDING AND HOW TO FIND THEM.

Business is better with clients that are ideal. But most of us aren’t putting out marketing that attracts them.

Here are some thoughts on where your ideal clients are hiding and how to find and attract them (it’s not what you think)...

(Watch Video)

.....

*If you want a proven framework for finding your ideal clients...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 234]
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YOUR IDENTITY LAGS YOUR REALITY.

Many say “I’m not a leader” or “I’m not a marketer”.

We have years of stories that tell us we’re not those things.

And these stories undermine the Important Work we want to do in the world.

Much like a new author who writes a book feels like they’re really a writer yet...

Their identity lags behind the reality that they, in fact, a writer.

Where is your identity lagging behind reality?

(Watch Video)

.....

*If you want to join a community of other heart-centered business people engaged in the spiritual practice of marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 233]
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CREATING COMMUNITY PART 2

“Should I create a Facebook Group? Or just use a Page?

“How do I prevent people from selling their stuff and posting spammy comments?

“I’ve tried to create community before but it didn’t work.”

Here are more thoughts based on what’s worked for me and the cool community developing in my programs...

(Watch Video)

.....

*If you want to join a community of other heart-centered business people engaged in the spiritual practice of marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 232]
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CREATE COMMUNITY IN YOUR PROGRAMS.

For years I coached clients one on one, never connecting them with one another.

Huge mistake!

There’s power in a tribe that you just can’t create without them connecting to each other.

Don’t forget to create a community on purpose in your programs...

(Watch Video)

.....

*If you want to join a community of other heart-centered business people engaged in the spiritual practice of marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 232]
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WHEN YOU FEEL DISCOMFORT YOU CAVE.

The wheels come flying off!

What started as an inspiration to change something in your life (your body, your income, your life situation)...

...has now become a repeating pattern you’re doomed to stay stuck in.

Why?

All because you aren’t digging deep enough to understand what this pattern is about.

Here’s how this played out for me today...

(Watch Video)

.....

*If you want healthy framework for redeeming the pains of life and inspiring others at the same time...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 231]
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THE GIFT IS IN YOUR PAIN.

The problem is most of us don’t like pain so we shove it down or gloss over it or bury our head in the sand like it never happened...

...and we miss the lesson, only to repeat the karmic loop over and over again, losing out on the expansion we could have gained.

(Watch Video)

.....

*If you want healthy framework for redeeming the pains of life and inspiring others at the same time...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 230]
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AS A COACH I BUILT MY PROGRAMS WRONG.

It’s common to build a coaching practice (or any business) around what you know to do or what you’ve been trained in.

As a coach, I had definitely formed opinions about what was wrong in the industry. So much of my coaching was in response to that.

But that wasn’t the most effective.

Here’s why and what to do about it...

(Watch Video)

.....

*If you want an easier way to create content, even when you postpone your posts...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 229]
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I WASN’T BEING INTENTIONAL.

I got to the end of my day and wasn’t present to many of the inspirations Life shared me today.

That makes it so much harder to create content!

Here’s what Has worked for me before and what I lost site of...

(Watch Video)

.....

*If you want an easier way to create content, even when you postpone your posts...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 228]
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WHEN CASH IS TIGHT...

...life is tough. You can sink into negative thoughts. You can feel like giving up. You can feel like not doing any work.

But you’re also on high alert to make something happen, which creates a ton of frantic ideas of which you might chase any and all.

This yoyo’s your energy and takes a mental toll.

Here’s a better way to hustle when cash is tight...

(Watch Video)

.....

*If you want a more predictable path to cash than hustle..

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 227]
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YOU’RE A PRETENDER.

At least that’s what it can feel like when you don’t know what you’re doing.

But beyond ignorance as your excuse, there is a part of you that keeps settling for less than...

That keeps not showing up...

That’s still reserving the right to do it your way (even when your way isn’t producing the result).

How do I know?

Because I am a pretender too.

We have multiple personalities going on inside us at one time.

And while you’re a pretender, you’re also a legend...

...a rockstar...

...an amazing leader capable of more than you take yourself seriously for!

(Watch Video)

.....

*If you want to step into your certainty as a leader...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 226]
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QUIT SABOTAGING YOURSELF!

Here’s the pattern...

You get inspired by an idea, or have vision for what you want to create, or get a glimpse of Important Work that would be worthy of your life...

And you start out doing some of the work, until...

...It gets tough.
...You run short on money.
...Others question your idea.
...You feel stumped and stupid.
...You don’t produce results.
...You compare yourself to others.

The list goes on and on.

And in this moment you’re at a crossroads.

What you can’t see because you haven’t been on the journey long enough is that...

You will always be at new crossroads when you’re in business for yourself.

You thought you would have some learning lessons early on and then figure it all out and it would be smooth sailing to your dreams.

What you didn’t account for was change. Even if you figured it all out (which is a myth), things still change and you have adjust.

You have to learn new skills. Meet new people. Reinvent your business and maybe even yourself... over and over.

That’s the game. Crossroads after crossroad.

So how do you stay the course?

How do you forge ahead, even when you want to quit?

(Watch Video)

.....

*If you want clarity at the crossroads...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 225]
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GET BACK ON YOUR PLAN!

That was the advice of my health coach when I reached out today wanting to know how to fix what I messed up in yesterday’s dinner.

I ate too much last night with a huge cheat meal and didn’t know how to fix it.

It didn’t help that I didn’t feel great in my body. That only made me want to fix it faster.

Her advice?

Get back on your plan.

Duh.

But without her help and perspective, I might have gotten way off track.

Here’s how that applies to your marketing...

(Watch Video)

.....

*If you want a plan and community for marketing that helps you stay on track...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 224]
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I ATE TOO MUCH!

But the contrast it provided was beautiful.

I’ve lost 16 pounds in 4 weeks with a specific plan.

And today I had a cheat meal.

I kept to my program for breakfast and lunch, which I was proud of. But come dinner, I went all in.

Halfway through my meal I was full but kept going in the name of freedom.

And it was in the gluttony of it all that I saw that this isn’t what I want all the time...

And that what I actually want is my normal plan around food that gives me energy and makes me feel good.

Sometimes it takes veering off course to appreciate the structure in your life (and business)...

(Watch Video)

.....

*If you want a model for marketing that helps you create structure...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 223]
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LONELINESS

Loneliness has become an epidemic. In our kids, in our businesses and in our communities.

In the past, I had only thought of my offers in business serving the individual.

But now I see how important it is to create community.

And marketing is the bridge to get there...

(Watch Video)

.....

*If you want a model for marketing that helps you create community...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 222]
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I HATE SELLING!

I think our tribe does too. “The rest of us” feel selling is aggressive or like we’re pushing our agenda on others.

We want to help and inspire people. We want people to CHOOSE for themselves what they want.

If you don’t want “this”, I’m not going to play the games of trying to convince you.

But we need something to proactively grow our business so we’re not just waiting around for people to find us and buy.

Enter marketing...

(Watch Video)

.....

*If you want a model for marketing that helps you create powerful marketing platform...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 221]
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MORE FOR THE SAME OR THE SAME FOR LESS.

A lesson in value and irresistible offers.

Years ago I learned this phrase, “more for the same or the same for less”. That’s how buyers determine value.

Costco is an example of more stuff for the same dollar

Walmart is an example of the same stuff for less dollars.

Here’s what you need to know when pricing your programs and offers...

(Watch Video)

.....

*If you want a model for marketing that helps you create powerful marketing platform...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 220]
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4 REASONS YOUR BUSINESS ISN’T GROWING AND WHY MARKETING ISN’T HELPING.

Growing your business requires more than just social posting and servicing those who hire you.

If that’s all you do you’ll have a hard time keeping existing clients and have to continually go out to find new ones.

This is the revolving door of most small businesses and coaches and it leads to madness!

Here are the four problems and what todo about it...

(Watch Video)

.....

*If you want a model for marketing that helps you create powerful marketing platform...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 219]
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TAKE THE EXTRA STEP IN YOUR MARKETING.

As fast paced as we are in this tribe, we often shoot from the hip and fly by the seat of our pants. Many times in the name of making our life easier.

We’re just happy we got a post out into the world. But we often miss the details that actually make our life easier.

As I was planning Thanksgiving dinner with my daughter, here’s what I saw and how it relates to you in your marketing...

(Watch Video)

.....

*If you want a model for marketing that helps you create powerful marketing content...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 218]
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I’M TOO HUNGRY TO SEE MY RESULTS.

I’m on day 11 (or is it 10?? - it’s hard to remember things when you’re hungry) of a plan to balance my metabolism.

Half the time I need to distract myself so I’m not thinking about food.

My son was having some awesome looking chicken nuggets (from the freezer, lol) as I ate my green bean plain.

But here’s what’s amazing... I’m down 12 pounds in 3 weeks, my pants fit again, my buttons don’t bulge on my dress shirts and aside from the hunger, my body feels much better.

With all the progress, you’d think I’d be happy. But I’m too hungry to see my results.

Here’s how it show’s up in marketing...

(Watch Video)

.....

*If you want a model for marketing that helps you create powerful marketing content...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 217]
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YOU’RE TRYING TOO HARD!

If you’ve ever felt like you don’t know what to say in your marketing...

You’re trying too hard.

Life teaches you everyday. Your job is to simply find the lesson and share it back.

Here are some helpful places to look for what life is already teaching you...

(Watch Video)

.....

*If you want a model for marketing that helps you create powerful marketing content...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 216]
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THE 6 QUESTIONS THAT CHANGED MY LIFE.

Questions reveal a lot and help you see how to help those you seek to serve.

The problem is most people wait for the client to tell them what they want and need.

Very few people dig deep enough on their own to really discover how to support their clients.

This is a skill you MUST learn in order to lead your people where they want to go but don’t know how to describe.

It will make your offers better, your programs more valuable and your marketing clearer.

Here are my thoughts plus the 6 consulting questions that changed my life...

(Watch Video)

.....

*If want a marketing framework that helps you understand what your people want and need, even when they can’t describe it to you...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 215]
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CONSIDER YOUR AUDIENCE ARE LEADERS.

They may not be leaders by title at this moment (and maybe they are), but...

Consider that to grow your Important Work, you’ll want a tribe of leaders to create that groundswell.

Here’s what I discovered today about speaking to leaders...

(Watch Video)

.....

*If you’re ready to hone your marketing message for other leaders and grow your groundswell in the world...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 214]
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LOSING YOURSELF TO FIND YOURSELF.

I think we all want a sense of purpose. We want our work to matter and we want to live from a sense of certainty.

This could be described as “finding yourself”.

But to get to that place you have to lose who your are or who you’ve been.

You have to let go of your old stories in order to embrace new ones.

In marketing it’s the same.

You have to let go of old messages and models... old identities and old goals in order to step into who you really are...

...Who you have always suspected you really are.

(Watch Video)

.....

*If you’re ready to find yourself through the spiritual practice of marketing (it’s a thing)...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 213]
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FAIL FASTER!

I’ve been dragging my feet on a design project I want to implement.

But this happens all the time in business and marketing...

We see something we want. We may even be inspired by it. But because it has so many options, or costs some money, or we don’t know how to fully execute on it...

We stall.

Under all that stalling is the fear of failing.

“What if I do it wrong?”

“What if I have to do it again?”

“What if I waste the money?”

“What if it’s not what I want?”

The only way I can see to answer those questions and get to the result I want is to fail through it all... faster.

(Watch Video)

.....

*If you want to dual in your marketing faster...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 212]
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WHAT MAKES YOU VALID IS THE LIFE YOU’VE LIVED.

No one is going to knight you for your Important work.

What makes you valid is the life you lived, the results you’ve produced and whether YOU think that’s enough...

(Watch Video)

.....

*If you want an authentic perspective on marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 211]
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PLEASE DON’T BREAK UP WITH ME.

I used to be so scared that someone would break up with me.

This started as a kid dating. But moved into business as an adult.

As a kid it was more about self-esteem (or a lack of it)...

And as an adult in business it showed up as fear that I won’t be able to make it financially.

I no longer fear people breaking up with me personally or professionally.

Here’s why...

(Watch Video)

.....

*If you want an authentic perspective on marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 210]
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A TRIBE IS CONNECTED BY AN IDEA.

Finding your people is important because it’s how you build a business with intention rather than by accident.

Consider this part 2 from yesterday’s episode (that got cut off), where I’ll show you another place to look to find and choose your audience...

(Watch Video)

.....

*If you want an authentic perspective on marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 209]
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YOU MUST CHOOSE AN AUDIENCE.

With so much information out there, your real tribe and future fans won’t be able to hear or hire you if your message is generic.

You can have an inspiring message and I’ll thank you for it.

But I won’t pay you money unless I hear how you’ve been where I want to go or you have specific answers I’ve been looking for.

Specific answers go beyond inspiration. They go beyond knowing my problems and my possibilities.

Specific answers have mindset and skillsets and sequential steps to get from here to there.

That’s what people pay you for.

So you must identify your audience.

And it’s not enough to say “I don’t know”. You have to sit with the unknown in order to find the known.

Let me expand...

(Watch Video)

.....

*If you want an authentic perspective on marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 208]
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THROW YOUR HAT OVER THE WALL.

I’m 2 days into a cleanse with low calories and feeling the fatigue.

And yet I’m here making this video for you.

Why?

I could just say I’m tired and do it tomorrow. It’s not going to make or break the bigger picture.

So why do it?

Here’s why I’m doing it, and keep doing it

(Watch Video)

.....

*If you want an authentic perspective on marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 207]
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PAVE THE PATH FOR YOUR PEOPLE.

Knowing where your people want to go not only helps you create programs and offers that support them on their journey...

But it also helps you know where to focus your own growth and learning opportunities.

In a day and age where we’re overly distracted and confused, mapping your people’s journey clarifies so much!

(Watch Video)

.....

*If you want a new perspective on marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 206]
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FOLLOW THE DIRECTIONS!

When you’re learning something new don’t wing it.

It’s best when you can find a model that works. And when you find that model that works (for anything from food programs to marketing programs)...

You should follow that model for best results.

Here’s how I screwed this up today and how we do this to ourselves in business and life...

(Watch Video)

.....

*If you want a new perspective on marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 205]
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A COUPLE PEOPLE RUINED IT FOR ALL OF US.

I took my 80 year mom to the airport tonight to fly home after a visit.

She has a hip replacement so when she goes through TSA scanners they have to do crazy involved pat downs each time.

My mom is 4’ 10” and shrinking. It’s ridiculous that they have to pat her down because some terrorists years ago used our airplane system to attack us.

A couple people ruined it for all of us.

Here’s how this applies to your marketing...

(Watch Video)

.....

*If you want a new perspective on marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 204]
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FORGE THE FRAME

It can be hard enough to find clients if you don’t have a system or process to do so.

(Posting and Praying doesn’t work very well. I recommend having a predictable process)

But if you don’t set expectations and context from the beginning of the relationship, you’re setting yourself up to fail.

(Watch Video)

.....

*If you want a new perspective on marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 203]
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SET BIG GOALS FOR THE PLANS THEY GIVE YOU.

It’s easy to feel like you’re losing when you set a goal and don’t reach it.

In fact, it seems like the point of setting a goal is to get to the goal.

But what if it wasn’t?

What if setting a big goal was simply to acquire the plan it would take to reach such a goal?

What would life look like if you committed to the plan rather than the goal?

(Watch Video)

.....

*If you want a new perspective on marketing...

I invite you to apply for my 6 week intensive program led by me.

To apply, first take the free course, Marketing For The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 202]
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PEOPLE NEED WHAT YOU HAVE

...but it’s easy to begin thinking no one wants what you have because people haven’t been lining up to get it!

And when you think no one wants it because they’re lining up to get it, how you show up in your marketing (if you haven’t already given up on marketing) is needy and flustered with an air of trying to convince others they really need it.

Feel the drag on your energy that comes from this mindset. Can you feel that?

Here’s how to rise above it...

(Watch Video)

.....

*Sometimes people aren’t lining up because we’re not clear in our marketing. They don’t feel a connection to you because you’re not being specific enough in your marketing message.

This is SO common!

If you’d like to dial in your message, I invite your to apply for my 6 week intensive program with me.

To apply, first take the free course, MarketingFor The Rest Of Us and then apply on the last page.

You can start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 201]
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WHAT CREATES RESONANCES IN MARKETING?

To me, this is the Holy Grail of marketing. Resonance.

To create something that speaks to the soul of another is divine.

In the “Information Age” your marketing wasn’t about resonance. It was about information. Factoids. How To tidbits.

But in the Tribal Economy it’s about connection. When someone resonates with what you say in your content, you’re in alignment with your people and you earn their attention.

Here’s how you create that resonance...

(Watch Video)

.....

*Resonance comes when you understand your people and lead a conversation that sets them free.

I invite you to find your Conversation to lead with free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 200]
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I CAN’T HEAR YOU IF YOU’RE TIMID.

It’s foundational to find your message in marketing if you want people to work with you.

But if you say your message in a timid tone, I don’t trust you.

Timid doesn’t mean quiet. You can be powerful and speak quietly.

Timid shows up as insecure or unsure.

Here’s how to find your certainty and conviction even when you’re less than confident...

(Watch Video)

.....

*Conviction and certainty comes when you know what conversation you want to lead in the world AND THEN you post all the time about it.

It helps to have a framework to focus your message in all those reps.

I invite you to learn about our frameworks by starting my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 199]
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IT’S ALL JUST PRACTICE.

In business, we put all kinds of pressure on ourselves. Sometimes it’s debilitating.

We’re stressed out by money, deadlines and goals.

We constantly feel behind and see all those who are more successful than us.

But if you step back for a minute, you can see how it’s all just practice.

Here’s why that isn’t just a cute little saying and is actually the key to your future...

(Watch Video)

.....

*How you practice matters.

If you want to practice the right things in marketing...

I invite you to start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 198]
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YOU HAVE OLD EXCUSES STUNTING YOUR GROWTH

For example, many people think they can’t do a daily video for marketing.

They do 1 video and then feel like they need a week to recover.

Not true.

You need better frameworks and a new paradigm for why to do daily videos in the first place.

When you know what you’re doing and why you’re doing it, you’ll be amazed at how often you can show up in your marketing...

(Watch Video)

.....

*If you want to be more impactful in your marketing, you need to be more consistent.

Consistency requires frameworks if you don’t want to burn out.

If you want to learn how we teach marketing and frameworks...

I invite you to start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 197]
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MAKING CONFERENCES PROFITABLE

In business we have all kinds of conferences we can go to.

But it’s common to feel like we don’t have the money to go, the time to take off or in some cases we feel like we’ve already been there and done that.

Here are some thoughts on how to make conferences profitable...

(Watch Video)

.....

*Events are great places to invite people into your content to continue the relationship after an event is over.

But to take advantage of that, you need consistent content to invite them to.

If you want create your own show/podcast to nurture the relationships you create...

I invite you to start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 196]
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YOU’RE UNDER-VALUING FOCUS!

If you’re a big picture person of an idea person, it’s easy to chase the next idea.

Ideas bring energy and excitement.

They have an allure and shiny-ness to them.

But at some point you have to focus.

Here’s what I recommend...

(Watch Video)

.....

*Marketing requires focus. And focus comes from a plan.

If you don’t currently have a plan for your marketing... I invite you to start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 195]
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THE BEST GOLF CLUBS CAN’T FIX A BROKEN SWING

Yet this is what we’re tempted by... “If I just had that driver I’d hit the ball so much better!”

But it’s not true.

The best players can use crappy equipment and still kill it.

The same is true in marketing!

We get enamored by fancy animations, b-roll, cinematic movie type effects, green screens, teleprompters, (I could go on and on about how we get side tracked)...

But the best marketers don’t need those fancy things to still produce the result.

Here’s where I want you to focus...

(Watch Video)

.....

*Marketing requires skill over fancy tools. No tool will make up for a lack of skill.

If you want to develop your skills in marketing... I invite you to start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 194]
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IF YOU’RE FEELING STUCK... MOVE!

Literally. Move your body. It’s so easy to feel stuck when you’re in business for yourself.

Physiology is an interesting thing. Moving activate energy in your body and your mind.

Here’s what I learned today from moving throughout my day...

(Watch Video)

.....

*Marketing is an active game. It, too, requires that you keep moving, keep sharing, keep showing up.

But if you are lost for words or don’t know where to go, you’ll get stuck.

If you want a framework to help keep you moving, I invite you to start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 193]
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I’M UNMOTIVATED AND CAN’T BREAK OUT OF IT.

But as I dug into why I’m unmotivated, I found some profound truths that have wonderful implications beyond marketing and business.

In fact, these truths have pointed me in a direction that is both extremely exciting and also not entirely clear.

Here’s what I saw and how you might be in the same place...

(Watch Video)

.....

*Marketing is a Conversation we lead from the substance that moves our soul.

Finding and clarifying this conversation can take a lifetime. But if you know where to look, you can find it relatively quickly.

If you’d like to find and clarify your Conversation, I invite you to start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 192]
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HOW SHAME CUTS OFF CASHFLOW.

Shame prevents you from seeing the lessons life is giving you.

Not seeing the lesson has you feel like you’re not winning.

Not winning has you not want to share in your marketing.

Not sharing cuts off your cashflow.

Let me explain...

(Watch Video)

.....

*Break through shame and share your truth with the world.

I invite you to start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 191]
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MINIMUM VIABLE AUDIENCE

We often think we need thousands of followers and tons of engagement to reach our goals in marketing.

But that’s not actually true.

In fact, you need a much smaller number than you think, BUT...

Most people aren’t clear enough about their business model or their offers to even know what that much smaller number is.

Here’s what I want you to know about “Minimum Viable Audience”...

(Watch Video)

.....

*Want to create your own Minimum Viable Audience?

I invite you to start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 190]
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WHEN IS A GOOD TIME TO PUBLISH A PODCAST EPISODE?

In our desire to maximize the effort we put into marketing, it’s logical that we would want to produce content when it’s likely to be seen and/or heard, AND NOT produce it when it won’t.

But there’s more nuance to digital marketing and podcasting than that.

Here’s what you need to know...

(Watch Video)

.....

*If you want to learn more about starting your own podcast to share your Important Work in the world...

I invite you to start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 189]
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SH*T SHOW OR CATHARTIC HEALING

Our political “situation” gets uglier everyday.

I’m not into politics much. And I don’t fit in any party’s box. But for some reason I’m drawn to the current events happening in our country right now.

From the outside looking in, it looks like a sh*t show. Each side is slinging their version of the story (politicians and media alike).

But if you can step out of ego... step out of the story of it all and look down on it from the place of consciousness...

Here’s what I’m seeing instead of a sh*t show and how this relates to your business and Marketing...

(Watch Video)

.....

*In order to create a groundswell for good, we have to have fierce conversations with those we seek to serve.

To uncover the conversation you’re here to lead, start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 188]
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INSECURITY CAN SABOTAGE YOUR CHOICES

For example, I like collaboration. I think better, I work faster when I work with others.

But there was this sneaky thing under the surface of my desire to collaborate that came from my shadow, not my light.

And that was insecurity.

I wasn’t aware of it then. I couldn’t see if for what it was. But it led me into choices that delayed my success for years...

(Watch Video)

.....

*There’s confidence and certainty when you find the Conversation you want to lead in the world.

To uncover the conversation you’re here to lead, start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 187]
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ACCOUNTABILITY FOR THE REST OF US

I always hated the word “accountability”.

It felt punitive and condescending, like I didn’t really want it bad enough and someone else had to “hold me to it”.

I don’t believe in that kind of accountability, especially for the rest of us.

We’re wired differently and there is a better way for us.

Here’s how I see it...

(Watch Video)

.....

*Showing up in business is easier when you have a model.

Start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 186]
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DOUBLE YOUR BUSINESS AND... QUADRUPLE YOUR PEACE OF MIND?

It’s common in growing a business to throw everything you have at it.

As business owners, we do what it takes to grow our business but often at the expense of our peace of mind.

It’s common to think of doubling or quadrupling revenue, but we rarely think about our peace of mind.

And yet, so many people in business are burned out, frustrated and an anxious about the future.

So how do we increase our peace of mind?

(Watch Video)

.....

*Learn a marketing model that makes peace of mind easier in business.

Start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 185]
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PLOP PLOP FIZZ FIZZ THIS IS NOT WHAT MARKETING IS.

Many in business today want a quick fix. We want a pill that will boost sales over night.

Marketing, however, is no quick fix. And the sooner you understand this, the sooner you’ll be properly aligned with the real work of marketing.

Marketing is more like learning a language than it is taking an Advil.

Let me explain...

(Watch Video)

.....

*Want to learn the language of marketing?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 184]
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STRETCHING YOUR CONTENT

Have you ever thought “I should have said THIS in that video”?

Sometimes we create content in marketing and then have an entire wave of good ideas that come to us after we’re done.

Well, never fear —> here’s how you can use that in your favor...

(Watch Video)

.....

*Want to expand your vision of what’s possible in your marketing?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 183]
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OPEN THE GAP TO GROW

When I sink my teeth into something, like a plan for the next year, I can get obsessed with all the “things” about that plan.

It becomes the air I breathe. It’s almost like an identity. And it creates a context or point of view around my life and my thoughts that on one hand help me focus, BUT...

On the other hand cause me to stop growing.

Here’s what I noticed and how it might be stopping you too...

(Watch Video)

.....

*Want to expand your vision of what’s possible in your marketing?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 182]
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PRINCIPLES OVER POLICY

Political campaigns are funny to me. So much policy is touted.

The problem with policy is that it’s rigid and has a hard time bending to situations.

I’m not saying you can run a country without a letter of the law, initiatives or targets.

All vision needs to be put into concrete form, like policy, so we know the game we’re playing and can measure our progress.

But telling me your policies without knowing your principles doesn’t build trust.

The same is true in marketing...

(Watch Video)

.....

*Want a model for marketing that feels authentic and inspired?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 181]
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WHAT IS A “WARM” AUDIENCE?

Not all people you market to are ideal. Some are cold and don’t want what you have.

But some are warm and these are the people we want to find.

However, “warm” doesn’t mean it’s your friends and family. It doesn’t mean they’re nice to you, though they may be.

Here’s what “warm” really means and why it really matters...

(Watch Video)

.....

*Want a model for marketing that feels authentic and inspired?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 180]
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CHARCOAL IN MARKETING

Do you know the story of Kingsford Charcoal?

It has great insights for marketing that range from time management to profitability.

Here’s how I heard the story and how it relates to the marketing model I teach in my marketing agency.

(Watch Video)

.....

*Want a model for marketing that feels authentic and inspired?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 179]
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AM I DOING THIS RIGHT?

It’s common when learning something new (especially in marketing) to wonder if you’re doing right.

You might feel like no one’s listening.

Or you might feel like it’s not coming naturally.

You might not fully see how what you’re learning fits in the bigger picture.

And you might just feel like it’s a waste of
time.

If you’ve chosen a model and path you originally believed in, don’t let doubt creep in and steel your momentum.

Trust the process and press in.

(Watch Video)

.....

*Want a model for marketing that feels authentic and inspired?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 178]
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THE PRICE OF ENTRY TO CREATE A GROUNDSWELL

Your ability to communicate and lead YOUR conversation POWERFULLY and CONSISTENTLY is the price of entry to create your groundswell.

(Watch Video)

.....

*Want more consistency and power in your marketing so you can create a groundswell?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 177]
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LOST IN FACEBOOK AND FORGETTING WHAT YOU WERE GOING TO DO...

...sheds light 💡 on why we feel lost in our business.

I often jump into Facebook to post or check on a client, but then see that little red circle 🔴 with the number of notifications waiting for me.

Well, I HAVE to check it. And so I do.

Ten minutes later, after getting lost in Facebook, I can’t remember why I origianlly opened Facebook in the first place.

This is an interesting parallel to how we get lost in business and delay our progress for months if not years...

(Watch Video)

.....

*Focus requires clarity. In marketing, the most important thing to grt clear on is your message.

To clarify your message...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 176]
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BOSTON LEGAL SHEDS LIGHT ON MARKETING PRINCIPLE

Marketing can be this confusing game to figure out.

But once you get past the confusion, it’s not that complicated.

Marketing, at it’s core, is about connection.

Here’s how Boston Legal highlights the new era of marketing principles...

(Watch Video)

.....

*Marketing is about connection. But it starts by getting clear on the conversation you’re leading in the world.

If you’d like help clarifying that conversation...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 175]
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CALLING YOUR SHOT

Marketing often feels bad because, despite all our effort, we don’t know if it will produce the result.

Most of the time we feel like we’re at the mercy of algorithms and platforms putting out marketing in front of people.

We judge the success of our marketing by how many people liked and commented on our posts... ORGANICALLY.

And while organic traffic is great, it doesn’t put you in control.

With organic strategies you’ll always be at the mercy of what kind or amount of exposure the platforms want to give you.

In other words, you’ll get what you get. And you have no say in making it otherwise.

But if you want to call your shot...

If you want to feel some kind of control in your marketing...

If you want to produce a result on purpose...

Then you can’t rely on organic marketing alone.

Here are my thoughts on calling your shots...

(Watch Video)

.....

*Do you want a method that’s allows you to call your shots? It starts by mastering your message! And I’ve put a free course together to show you where to start.

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 174]
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THE CHALLENGE WITH HOARDING TRUTH

Every day Life teaches you something.

But out of fear, most of us hold on to those truths. And over a lifetime, if these truths were visible, you would look like a hoarder.

Remember the song, “Love is like a magic penny?” It goes on to say...

“...hold on tight and you won’t have any.”

We often hold on tight to our truths for fear that others would shun us if we shared. Or we say “who am I to share this?”

And while, on one hand, it feels so good to find truth as we live our life...

It also creates turmoil internally if we don’t share... which I’ll explain in this episode.

The good news?

The song goes on to say...

“For love is something if you give it away, Give it away, give it away.
Love is something if you give it away,
You end up having more.”

The same is true for truth and the way we give it away is through marketing.

(Watch Video)

.....

*Do you want an approach to marketing where you end up “having more”?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 173]
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INVEST IN PEOPLE

Traditional marketing is often about investing in technology, ads and tools.

But that’s old school thinking.

In the Tribal Economy the asset is relationship with specific people...

...Real people, each with a name.

Here are some specifics for how to do that...

(Watch Video)

.....

*Do you want an approach to marketing that invests in people and builds your tribe?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 172]
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WORK LESS!

While this is a statement many strive for, I’ve found it harder than I thought for reasons I didn’t expect.

Here’s what I mean and why marketing was part of my solution...

(Watch Video)

.....

*Are you ready to work less by mastering marketing?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 171]
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YOU MUST PICK THE MOUNTAIN YOU’RE GOING TO CLIMB!

Marketing requires specificity. You can’t “generally” market.

Who you’re marketing to...

What results you’re trying to create...

How much money you have to spend...

How much time you can dedicate...

It all requires that you get specific.

In other words, if marketing is like mountain climbing, you have to pick which mountain you’re going to climb.

You can’t just say “I’m going to climb a mountain” or put your boots on and walk around.

You have to pick THE mountain you’re going to climb.

Then everything gets easier.

Here are my thoughts on how to do this...

(Watch Video)

.....

*Are you ready for more authentic marketing?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 170]
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IF YOU TAKE IT WIDE, TIME WILL TAKE IT DEEP!

Most of us aren’t consistent enough in marketing to generate the impact or income we want.

And so we move on to the next “thing” in hopes it will produce the results .

BUT...

It’s Time that partners with you to make your impact and income dreams come true.

Here’s what you need to do...

(Watch Video)

.....

*Are you ready for more authentic marketing?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 169]
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WHERE’S THE LINE BETWEEN AUTHENTICITY AND PUTTING ON A SHOW?

Is there any place for “putting in a show” in marketing?

You know, doing things a certain way because it will win more approval...

...even if it isn’t fully who you are?

(Watch Video)

.....

*Are you ready for more authentic marketing?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 168]
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WHY I HAVE 2 SHOWS

Well, I actually have 4 Podcasts, but
2 of them I’m active very creating new episodes for...

This one, “Marketing For The Rest Of Us”...

And

“Important Work”.

It takes extra work to manage 2 shows but there is a reason for both...

(Watch Video)

.....

*Are you ready to study form to leave form?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 167]
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STUDY FORM TO LEAVE FORM

Most people shoot from the hip in marketing or market when they remember to...

But that ultimately leads to a “hope and pray” approach to generating business.

If you don’t want to be on the income roller coaster, here’s what you gotta do...

(Watch Video)

.....

*Are you ready to study form to leave form?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 166]
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YOUR GROUNDSWELL DOESN’T HAPPEN FROM YOUR CONTENT.

So why do I talk about content all the time? Why do I do these daily videos?

And if the groundswell doesn’t happen from content, what does make the groundswell?

(Watch Video)

.....

*Are you ready to lead a Conversation and create a groundswell for the things that matter to you in the world?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 165]
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“I DON’T DO MARKETING”

At least that’s what she said in her comment on my post.

But it’s not an uncommon sentiment...

Especially if you feel like marketing is manipulative or salesy or hard.

But that’s exactly what what this show (and Conversation I’m leading) is about.

Marketing isn’t about selling or manipulation.

THIS is what marketing REALLY is...

(Watch Video)

.....

*Are you ready to lead a Conversation and create a groundswell for the things that matter to you in the world?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 164]
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MARKETING IS LIKE GOLF

Content Marketing isn’t easy and it’s not just about posting pictures of your cat or your lunch.

People do care about what you have to say... if you say it in a way we can hear it...

But, you need THIS to make that happen...

(Watch Video)

.....

*Are you ready to master marketing and create a groundswell in the world?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 163]
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NETWORKING VS MARKETING

When should we network and when should we market?

Where does networking have it’s limitations? Does marketing have any limitations?

Here’s what I believe about networking and marketing...

(Watch Video)

.....

*Are you ready to speak up in a bigger way? Are you ready to lead YOUR conversation in the world?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 162]
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LESSONS FROM WOMEN SPEAKING UP

There was a time when women were quiet. The world didn’t want to hear what women had to say.

And then...

A woman spoke up.

And then another.

And another.

And the groundswell began.

The feminine is rising to meet the masculine and our world is better for it.

This is an easy example to look at because you can see the groundswell in action.

But there are many other causes in our world that have yet to experience that kind of momentum or groundswell.

And this is where you, and your marketing, come in...

(Watch Video)

.....

*Are you ready to speak up in a bigger way? Are you ready to lead YOUR conversation in the world?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 161]
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THE ANSWER WAS RIGHT UNDER MY NOSE.

I’ve been working on my next program and I have some things I want to test before it goes live.

But I felt like I was in uncharted territory.

This is the lesson I keep learning lately when that happens (and I’m getting better and better at seeing it faster and taking action faster)...

(Watch Video)

.....

*Want help through the trenches of marketing?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 160]
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TRANSFORMATION HAPPENS IN THE TRENCHES!

As much as the mountain top experiences inspire us...

It’s in the trenches we are changed.

Here’s the main thing you need to get in the trenches of in your marketing...

(Watch Video)

.....

*Want help through the trenches of marketing?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 159]
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MARKETING WHEN YOU DON’T KNOW WHAT TO SAY

In the last few days I’ve been both bored and uninspired, in a general sense, to say anything in these videos...

AND...

Overwhelmed by all the things I want to say in these videos but unsure of which topics to pick and judgy about whether they will make an impact or not.

WHICH...

Brings me to this realization and the truth of why I do these in the first place...

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 158]
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LET’S NOT GET MARRIED IF WE’RE GOING TO FIGHT.

Let’s not have kids if they’re going to be a hassle.

Let’s not market our business if...

👉 People are going to reject us

👉 We’re going to have to spend money

👉 I might look stupid

👉 Nobody Likes or Comments

👉 We’re going to have to learn new things

Kind of silly when I say it like that, huh?

And yet, many of us have stopped marketing for those very reasons and more!

Here’s how you move past that...

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 157]
#marketingfortherestofus

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THEY DON’T WANT __BLANK__.

When you give your whole heart to something or someone and it doesn’t workout, it’s easy to assume that “THEY” are the problem

Here’s how this ruins your marketing and leaves you cynical about the Important Work you’re here to do...

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 156]
#marketingfortherestofus

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WHY EMPATHS ARE BURNING OUT

As an Empath you take on others energies. And while that’s a gift...

...it comes at a cost.

But it doesn’t have to be SO exhausting.

Here are some thoughts on how to control or influence who’s in your bubble through marketing...

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 155]
#marketingfortherestofus

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ENJOYING THE COMMENTS OF HATERS

I didn’t think I would enjoy the comments of haters in my advertising...

...but I found myself chuckling today at the most recent batch of comments on my Facebook Ads.

Here’s why...

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 154]
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TRUST THE PROCESS.

Marketing is a journey... a process.

Dare I say... a spiritual practice.

And it will stretch you to find your truths in order to inspire those you seek to serve through your message.

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 153]
#marketingfortherestofus

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NO MAP, NO MONEY.

Marketing was overwhelming for me. I didn’t know who my “avatar” was despite all the attempts to create one.

This makes it hard to market when you don’t know who you’re speaking to.

Here’s how I solved it...

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 152]
#marketingfortherestofus

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WHAT IF I SOUND LIKE EVERYBODY ELSE?

Sometimes we don’t share or get stuck in marketing because we feel like others are already saying what we would say.

So why share?

Here’s some perspective that can help you get in the game and grow your tribe...

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 151]
#marketingfortherestofus

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YOU DON’T HAVE TO HAVE ALL THE ANSWERS IN ORDER TO LEAD YOUR PEOPLE.

Leading a Conversation in the world (that’s what I call marketing), is about sharing life lessons SO THAT others can find their own answers.

They don’t need YOUR answers anyway.

Here’s how to lead without having all the answers...

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 150]
#marketingfortherestofus

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YOU ARE A GENIUS!

Life has taught you so much and you have perspective that can serve thousands (and more).

But you don’t always feel like a genius, especially when it comes to marketing.

It can be super frustrating and feels like a moving target.

But you can compete. You can figure this out. And it starts here...

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 149]
#marketingfortherestofus

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THIS SMELLS BAD.

Just because someone has used a marketing tactic and got results, doesn’t mean it’s a good solution for you.

You can tell if something smells bad or not.

In fact others can tell if it smells bad or not.

Then there’s marketing that doesn’t smell like anything. I don’t even know it’s there and so I glance right over it.

But what if your marketing actually smelled good?!

That would be some marketing!

Here’s what’s required to create marketing that smells good to you and those you seek to serve...

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 148]
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MARKETING IS LIKE SPAGHETTI AND WAFFLES.

The problem is we either get too woo woo in our marketing or we get too linear.

But we need both.

Here’s what I mean...

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 147]
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“MARKETING PEOPLE SUCK,” HE SAID.

“...you are collectively the biggest bunch of lying, disingenuous sons of b*tches outside of Congress.”

This was a comment on a 2 minute video I’m running as an ad on Facebook.

The funny part is the ad talks about the need for vulnerability in marketing.

Here’s why I just laughed and moved on...

(Watch Video)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 146]
#marketingfortherestofus

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YOU ARE THE MEDIUM IN YOUR MARKETING.

Artists create on, with or through a medium. It could be a canvas, an instrument or a tool.

But in the world of authentic marketing marketing where your message matters...

...YOU are the medium.

Your life, and all it’s complexities, create a rich palette of color and texture to share your truth with the world.

Here are some more thoughts on how to create and share your art in the world that is you.

(Watch Video)

Shout out to Rob Bell for this spark of thought and his amazing $20 course on Gumroad called “Something to Say”... (seriously?! Only $20?? Amazing! ❤️🙏)

.....

*If you have been wanting a more authentic approach to marketing that touches souls...

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 145]
#marketingfortherestofus

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IT’S NEVER PERFECT!

Nothing is perfect when you start something new and you don’t know how people will respond or what holes you have until they interact with it.

Marketing your message is the same. You have to start. In fact here’s the principle every good marketer must embrace...

(Watch Video)

.....

*Want more perspective on marketing authentically...

...and in a way that resonates with your people?

I built a course to help you find it, capture it, produce and share it in the world.

You can start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 144]
#marketingfortherestofus

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YOU’LL PAY MORE FOR TOOLS AND RANDOM STUFF THAN YOU WILL FOR PERSPECTIVE.

But tools without perspective won’t get you where you want to go.

With all the perspective “for sale” out there, how do you choose?

(Watch Video)

.....

*Want more perspective on marketing authentically...

...and in a way that resonates with your people?

I built a course to help you find it, capture it, produce and share it in the world.

You can start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 143]
#marketingfortherestofus

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ADVERTISING VS MARKETING

They’re not the same thing. And one serves the other.

But get this order wrong and you’ll be chasing your tail.

(Watch Video)

.....

*You need to harness the power of advertising and marketing in your business IF...

...you want more predictable cashflow.

But all of it starts with getting clear on the Conversation you’re leading in the world.

Good news...

I built a course to help you find it, capture it, produce and share it in the world.

You can start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 142]
#marketingfortherestofus

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VISION BOARDS AND AFFIRMATIONS AREN’T ENOUGH.

Your Positive Mental Attitude can keep you in the game but it doesn’t break you through your ceiling of achievement.

You some specifics to go to the next level.

(Watch Video)

.....

*To accelerate this breakthrough in the world (and in your business) you need to get clear on the Conversation you’re leading in the world.

If you’re not clear, people won’t find you because your message won’t stand out.

I created a free course to help you find this for yourself.

You can start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 141]
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THE WORLD IS HAVING A BREAKDOWN BEFORE ITS BREAKTHROUGH...

And your voice, through marketing, will accelerate the breakthrough.

This requires a paradigm shift about what marketing is and what it’s for...

And I’ll have you consider that it’s what you’ve been looking for.

(Watch Video)

.....

*To accelerate this breakthrough in the world (and in your business) you need to get clear on the Conversation you’re leading in the world.

If you’re not clear, people won’t find you because your message won’t stand out.

I created a free course to help you find this for yourself.

You can start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 140]
#marketingfortherestofus

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CAN YOU OWN THE SIZE OF YOUR WORK?

When we were young we could dream big but we didn’t have the skills or perspectives to get it done.

Now we have the perspectives and maybe some of the skills, but we’ve stopped seeing (or stopped believing) in the potential reach of our work.

Dig back into your vision and own the grandness of your Important Work.

See if you can see how many souls you can serve.

(Watch Video)

.....

*Without clarity around the conversation you are having with the world, your impact will never reach the size you envision.

If you’re not clear, people won’t find you because your message won’t stand out.

I created a free course to help you find this for yourself.

You can start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 139]
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YOU SAY YOU’RE INTERESTED BUT THEN YOU GHOST ME.

This happens more than I thought it would. Surprising actually.

People express interest in our services (as in they say “I want to do this...” or “You’re my guy...”) and then they go dark.

So how do you deal with those who say one thing but do another?

(Watch Video)

.....

*Your marketing method is key to finding the people who are serious about the change they seek.

All of it starts with how clear you are in the Conversation you’re leading in your marketing.

If you’re not clear, people won’t find you because you won’t stand out.

I created a free course to help you find this for yourself.

You can start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 138]
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MINIMUM VIABLE PRODUCT

It’s easy to get overwhelmed by all the details of marketing.

From equipment to software to editing to what do you even say...

The list keeps going.

But what’s most important is that you get your truth out.

Here’s what you need to remember...

(Watch Video)

.....

*Clarifying the conversation you want to lead in the world is foundational to creating minimum viable product.

Without clarity in your message you can’t be efficient.

I created a free course to help you find this for yourself.

You can start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 137]
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IT’S TIME TO MOVE ON!

Some of you are still having old conversations with tired audiences when your soul is ready for what’s next.

Sometimes the reason we’re stuck in business is because we’re trying to reach new goals with old messages and audiences.

It doesn’t work.

But only you really know if this is you.

Here are some thoughts on how to move on...

(Watch Video)

.....

*Bringing your soul and personality into alignment in your marketing is a breath of fresh air.

I created a free course to help you find this for yourself.

You can start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 136]
#marketingfortherestofus

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YOU’RE MISSING ONE OF THESE 4 PILLARS...

And it’s why your business isn’t growing.

You’ll continue to chase your tail and wonder why nothing works if you don’t have these 4 pillars.

(Watch Video)

.....

*The path to these 4 pillars begins in my 6 week program, The Groundswell Method Intensive.

But before you decide to apply, find out of this approach is right for you by completing my free course.

You can start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 135]
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YOU CAN’T CHASE 2 RABBITS IN MARKETING.

So many people have consumed so many free webinars, podcasts, books and articles about marketing...

It’s like they’re chasing 50 rabbits.

This is a sure fire way to feel confused and paralyzed by too much information leading to the curse of knowledge.

The solution is simple. Here it is...

(Watch Video)

.....

*Want a simple solution for your marketing that feels authentic and aligned to who you are?

Apply for my 6 week intensive program where you learn how to share your truth along side of 24 others marketing their business.

Start by getting my free course and if it feels like your cup of tea, you can apply for the intensive.

Start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 134]
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STORY WITHOUT TRUTH IS INAUTHENTIC

“Story” is a popular marketing term right now.

But many people are trying to determine what story to tell or even what “Story” means in marketing.

This creates confusion and paralysis and comparison.

Here’s how you need to shift your thinking about Story so it lands...

(Watch Video)

.....

*Want an easy path to telling your story?

Apply for my 6 week intensive program where you learn how to share your truth along side of 24 others marketing their business.

Start by getting my free course and if it feels like your cup of tea, you can apply for the intensive.

Start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 133]
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YOU NEED A MARKETING TRIBE

When most marketing advice doesn’t feel good to you, you isolate yourself.

Isolation is lonely.

It’s not great marketing in isolation and feeling lonely.

You want others who value authenticity like you do, sharing their truth with the world as you share yours.

It’s time to find others like you that are marketing their business while you market yours.

(Watch Video)

.....

*Want an easy way to find your tribe?

Apply for my 6 week intensive program where you learn how to market your business along side of 24 others marketing their business.

Start by getting my free course and if it feels like your cup of tea, you can apply for the intensive.

Start the free course, Marketing For The Rest Of Us here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 132]
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VALUE IS SPECIFIC AND QUANTIFIABLE.

The reason I know gasoline at $1.99 a gallon is valuable is because it’s $3.49 everywhere else.

But in service based businesses we say “charge what you’re worth” yet have no way to quantify that for people.

It’s not that they wouldn’t pay it. It’s that you haven’t quantified it for them.

Let me share some thoughts with you on creating value...

(Watch Video)

.....

*Want to have more people who are interested in your value?

Then you need a better marketing plan.

Learn how I recommend you market in my free course, Marketing For The Rest Of Us.

You can start it here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 131]
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SAY IT LIKE IT MATTERS!

People don’t pay attention unless you say something that matters... like it matters.

We can say all kinds of things in our marketing but it has no weight.

You describe “stuff”, not pain.

And so you don’t earn my attention or my business.

Here’s what I’ve learned about marketing in a way that earns attention and trust...

(Watch Video)

.....

*Want to earn attention and trust in your marketing?

Learn what makes it matter in my free course, Marketing For The Rest Of Us.

You can start it here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 130]
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YOU HAVE A GOOD PRODUCT OR SERVICE BUT YOU’RE FRAMING IT WRONG...

And so people don’t see the value in it.

Part of marketing is speaking in a way that has them “get it”.

It is not their job to understand your value.

It’s your job to develop the skill and acquire the frameworks that help you communicate why what you do is valuable.

Let me elaborate...

(Watch Video)

.....

*Creating value starts with understanding who you’re serving.

I recommend my free course to understand how to find these people you seek to serve.

It’s called Marketing For The Rest Of Us - The Course.

You can start it here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 129]
#marketingfortherestofus

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GROUP THINK IS ROBBING YOU BLIND

There are so many clichés and regurgitated anecdotes today that we just believe them as true.

But you have to question things, especially in marketing, if you are to navigate your way to success.

(Watch Video)

.....

*It’s important that you own your paradigms and processes in business and marketing.

Don’t just believe what people say because they speak confidently about it.

You can read, study and try things on...

...but at the end of the day you have own your strategy and know WHY you do it.

It took me years to find my truth for authentic marketing. If you’d like to see what I discovered and make it your own, you can take my free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 128]
#marketingfortherestofus

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PICK THE LEAST SUCKIEST PATH...

If you’re not a technology person you’re screwed.

You’re going to have to learn some tools that can leverage your efforts so that your message and cash flow can grow.

And while all technology can suck...

You need to find the least sucky path for you.

(Watch Video)

.....

*Want a shortcut to help you bypass much of the sucky technology in marketing...

...and understand the real game of marketing?

I built a program for this very thing.

The Groundswell Method 6 Week intensive program teaches you how to bypass much of the technology trap we find ourselves in when it comes to marketing.

If you’d like to learn more about the 6 week intensive, a good place to start is with my free course, Marketing For The Rest Of Us - The Course.

Start with free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 127]
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WHAT ARE YOU GIVING YOUR TIME TO?

In the context of marketing it can feel like you’re giving it away with no return on investment.

It can cause you to shrink back and vow to never give it away like that again.

You vow to honor your time and not burn your candle at both ends.

But you are a soul on a mission. So let’s reframe time and what you’re doing with it...

(Watch Video)

.....

*You have to THINK differently about marketing to experience it in the empowering way I describe it in this video.

I built a program for this very thing.

The Groundswell Method 6 Week intensive program teaches you how to find your message in such a way that people respond to it and you feel like it’s a self-expression for you.

If you’d like to learn more about the 6 week intensive, a good place to start is with my free course, Marketing For The Rest Of Us - The Course.

Start with free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 126]
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WORKFLOW IS BETTER THAN ENGAGEMENT.

Why would I move my daily show to a Facebook Page when my engagement is better on my personal Facebook profile?

In a word: Workflow.

(Watch Video)

.....

*There is a 20% to marketing that gives you 80% of the results. But you have to understand how it all works.

The Groundswell Method 6 Week intensive program teaches you this 20%.

If you’d like to learn more about the 6 week intensive, a good place to start is with my free course, Marketing For The Rest Of Us - The Course.

Start with free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 125]
#marketingfortherestofus

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WHY CAN’T THE SMART PANTS TRANSLATE THIS SH*T?!

Everywhere you turn with technology there’s some lingo that is vital to how something works and I have NO IDEA what they’re talking about!

This is the world “the rest of us” live in.

Many of “us” have just given up and slipped into learned helplessness.

But don’t give up just because the Smart
Pants don’t know how to translate.

Rise up and use your strengths to win.

(Watch Video)

.....

*Tired of marketing in a Smarty Pants world?

Use your strengths in marketing to make real connections and win!

Start with my free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 124]
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I MIGHT NEED YOUR SERVICES BUT I DON’T TRUST YOU OR YOUR FAKE DM’s.

This is why relationship and trust through transparency in your content is so vital to your efforts.

You might be the most sincere person in the world, but if I don’t know or haven’t seen your content, you are immediately suspect.

Here are some more thoughts on this emerging DM trend and all the chat bots emerging...

(Watch Video)

.....

*If you want to build trust in your marketing rather than scare people away...

I recommend you start with my free course.

Start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 123]
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VULNERABILITY AND TRANSPARENCY: HOW MUCH IS TOO MUCH?

This entire show is built around the premise that marketing for those of us who don’t get SEO and algorithms or have no patience for technology can still compete in this digital age of marketing if we make real connections through authentic, vulnerable and transparent marketing.

But how much vulnerability and transparency is too much?

(Watch Video)

.....

*If this kind of authentic marketing is interesting to you, I recommend you start with my free course, Marketing for The Rest Of Us - The Course.

Start the free course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 122]
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IT’S NOT THAT YOU’RE TOO BUSY TO MAKE A VIDEO.

Or too busy to do your marketing.

It’s that you don’t know what to say or have run out of things to say.

It could also be that you don’t really
Know who you’re talking to.

Let me add some color to this conversation.

(Watch Video)

.....

*Want to know what to say and who you’re saying it to?

Start with my free course.

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 121]
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YOUR SPOUSE WON’T UNDERSTAND THIS KIND OF MARKETING...

In fact, most people will think you’re crazy.

Who, in their right mind, would share vulnerably in their Marketing???

Marketing is supposed to show that you have all the answers, right?

Marketing is a display of strength not weakness! Why on earth would you come off as vulnerable?

Vulnerability equals weakness, doesn’t
It?

Well you already know what I think but it could be fun to hear me go off on this stupid, ignorant, archaic train of thought.

(Watch Video)

.....

*Tired if stupid marketing?

Want to market in a way that champions people from an authentic place?

There’s a course for that.

I created a 5 video course to show you where to start.

You can complete this course in under 2 hours.

You can start the FREE course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 120]
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ROOTS AND SHOOTS...

Story time with Seth Godin’s book, “This Is Marketing”

In just 6 paragraphs Seth hits on some important truths regarding marketing in the Tribal Economy.

And I will add my 2 cents as we go...

(Watch Video)

.....

*This type of marketing requires a paradigm shift.

Good news...

I created a 5 video course to show you where to start.

You can complete this course in under 2 hours.

You can start the FREE course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 119]
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YOU NEED MORE REPETITIONS LIKE CHRISTOPHER WALKEN NEEDS MORE
COWBELL.

SNL references aside, the game of marketing requires more reps than you think.

There’s a saying, “Amateurs do it until they get it right... Pros do it until they can’t get it wrong.”

But what’s the point of all these reps? Why break our back to play this “game”?

After all, we’re not marketers.

Hogwash!

(Watch Video)

.....

*There are easier ways to get your reps. It starts with finding the conversation you want to lead in the world.

Once you have that, repetitions get SO MUCH EASIER!

I created a 5 video course to show you where to start.

You can complete this course in under 2 hours.

You can start the FREE course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 118]
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IT’S TIME TO EMBRACE MARKETING AS YOUR NEXT HILL TO CLIMB

Rather than a thing to resist.

How do you think your message will spread? How will people know about you?

Rather than say “I’m not a marketer”, you need to own that you are, if you’re serious about making a difference.

(Watch Video)

.....

If you’re ready to learn marketing in an authentic way, I invite you to take my free course.

You can complete this course in under 2 hours.

You can start the FREE course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 117]
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MISFITS AND OUTCASTS WERE BORN TO LEAD.

And yet many of us still feel like we need to hide in the shadows for fear that “the others” find out we’re different.

But as you step out of the shadows and begin to lead, here’s what I think you’ll find... (Watch Video)
.....

As a misfit you’re unwilling to sell out. And most marketing methods feel like a massive sell out. So you don’t market.

But there is a way to not only stay true to yourself in marketing...

But also have your marketing make a difference for others.

Learn more about this method in my free course, Marketing For The Rest Of Us.

You can start the FREE course here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 116]
#marketingfortherestofus

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CALLING ALL HEALERS, TRUTH TELLERS AND TRANSFORMATION CREATORS...

The world needs you now.

We’re in the middle of a breakdown collectively.

We’re wrestling with our old patterns and working for something new.

But this can’t happen if we don’t heal our wounds and make peace with our pain.

Marketing your truth is the beginning of this healing.

Until you speak truth and light into the darkness, we’ll stay stuck in this karmic loop.

.....

There is a constructive, authentic way to share your truth while at the same time find those who are ready for healing and change through your work.

But it’s a paradigm shift for marketing and not what you’re used to.

If you’re ready to heal and transform the world, I invite you to take my free course and see how to use marketing in a way that sets others free.

Start my FREE course, Marketing For The Rest Of Us, here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 115]
#marketingfortherestofus

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YOU NEED MORE THAN JUST A FUNNEL.

Sales funnels have becomes a trendy topic in marketing lately.

And there’s some solid strategy to learning about and creating funnels.

But before you think you just need a funnel to convert Likes and Engagement into sales, here are some truths to ponder before you sink a ton of time and money into something that may not pay off like you thought... (Watch Video)

.....

Want to have a solid foundation that any funnel can be built on?

Start my FREE course, Marketing For The Rest Of Us, here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 114]
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BEING IN LIMBO IS ABOUT IDENTITY NOT RESULTS.

The reason you feel like you’re in limbo is because you don’t know who you are in “this place”, the place you are in life right now.

But don’t confuse that with not having results.

Let me explain... (Watch Video)
.....

Want to feel confident in your marketing message and get clear on who you are in “this place”... even if you don’t have results yet?

Start my FREE course, Marketing For The Rest Of Us, here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 113]
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YOU PUT THE CART BEFORE THE HORSE.

So did I.

But if you want a business full of purpose and meaning where your marketing is warmly received instead of coldly filtered out...

Then you need to make THIS change... (Watch Video)

.....

Want YOUR marketing to be warmly received instead of filtered out?

Start my FREE course, Marketing For The Rest Of Us, here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 112]
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ARE YOU CLEAR WHO YOU’RE TALKING TO IN YOUR MARKETING OR ARE YOU JUST TALKING?

Most of us have something to say to the world. If you put a quarter in us we could talk about it.

But where that message gets traction is when we know who we’re really talking to.

If you don’t get clear on this important ingredient, your marketing will FAIL!

Here are some thoughts... (Watch Video)

.....

Want to get clear about who you’re really speaking to so that your marketing actually works?

Start my FREE course, Marketing For The Rest Of Us, here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 111]
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YOU NEED TO GET DISCOVERED.

You know that if people just got to know you and the ways you could help them, your business would grow and lives would change.

BUT...

You’re looking to the wrong things to get you discovered.

You don’t know what you don’t know about the game of being discovered.

Let me share some thoughts with you... (watch video)

.....

Want to master the heart of what gets you discovered?

Start my FREE course, Marketing For The Rest Of Us, here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 110]
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ARE YOU IN LIMBO?

Thank God you’re not where you used to be...

...but you’re also not where you want to be!

Limbo, in business (or life for that matter), can be a tricky place.

You’re ready for more but not sure which path to take or what advice to listen to.

You don’t want to make the wrong turn but you don’t to stand still either.

You’re open to receive the abundance you’ve asked for but also recognize that action is required to move things forward in this physical plane.

Yep. This is limbo.

Here’s how I moved out of it... (watch video)

.....

Want to move out limbo in your marketing?

Start my FREE course, Marketing For The Rest Of Us, here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 109]
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YOU STOPPED THINKING BIG BECAUSE YOU FAILED TOO MANY TIMES.

And without consistent, growing income, it doesn’t matter how big you think you can’t find the growth anyway.

You know marketing is important to bring consistency but can’t figure out how it works.

Here’s the bottom line... (Watch Video)

.....

Want to learn powerful frameworks that elevate your authentic message,

Start the my course, Marketing For The Rest Of Us, here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 108]
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AN AUTHENTIC MESSAGE WITHOUT A POWERFUL FRAMEWORK WILL LEAVE YOU SPINNING YOUR WHEELS.

Chances are you’ve already been spinning your wheels in marketing.

You’ve tried all the stuff people say to try but it leaves you frustrated because nothing works.

So how, after trying everything, do we actually produce results?

Let me give you 3 Principles and 3 Strategies to get to the other side... (WatchVideo)

.....

Want to learn powerful frameworks that elevate your authentic message,

Start the my course, Marketing For The Rest Of Us, here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 107]
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CHIPOTLE SELLS THE SAME THING EVERY DAY.

It would be weird if tomorrow they sold sushi instead of burritos bowls.

Their stores look the same.

It would be weird if tomorrow it looked like a McDonalds.

This is what the Chipotle tribe has come to expect from Chipotle. There’s an expectation that the next time they choose to come to Chipotle that they’ll get what they’ve come to admire about Chipotle.

Yet in our own marketing we think we’ve said the same thing too many times. We think “I’ve said this before” or “who wants to hear me talk about this again?!”.

And in going all over the place because you’re insecure or bored, you confuse the people who’ve come to admire you for the content you so powerfully had delivered.

So how do we stay consistent when we get bored or feel insecure about our content?... (Watch video)

.....

Want to learn how to find your message, authentically attract the perfect client, and create consistent income...

Even if you feel like marketing is over your head?

Start the free course, Marketing For The Rest Of Us, here:

www.groundswellmethod.com

.....

[Marketing for the Rest of Us - Episode 106]
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YOU’RE SO DISTRACTED BY WHETHER SOMETHING “WORKS” THAT YOU’RE MISSING WHAT YOU’RE HERE TO SAY.

Marketing tools are a hollow shell with the message that brings them to life.

Facebook posts and YouTube videos are just noise without YOUR message for the world.

Stop talking about How things work or quoting other people...

And start sharing What life has taught you and then quote yourself.

“But quoting yourself is arrogant and dumb.”

Is it? ...(Watch video)

[Marketing for the Rest of Us - Episode 105]
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“WHO AM I TO LEAD THIS CONVERSATION IN THE WORLD?”

Marketing is just a conversation with the goal of creating a connection.

But many of you, like me, feel like you need more proof of success to be valid.

This is actually a function of your ego.

Your ego wants to be God of the conversation; all knowing, all powerful. But that’s a catch 22 because you aren’t God and you don’t have all the answers.

The good news...

You don’t have to have all the answers to lead a conversation in effective marketing.

In fact the conversation isn’t even about you. It’s about them... the ones you feel called to serve.

You are just the conduit.

Let me explain... (Watch video)

[Marketing for the Rest of Us - Episode 104]
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THE MOST IMPORTANT PART OF YOUR BUSINESS!

Without THIS, you’ll cave at the slightest pressure or walk aimlessly for years... (Watch video)

[Marketing for the Rest of Us - Episode 103]
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SPIRITUAL MARKETING??

Marketing feels empty absent of a bigger purpose. Here’s what I’m noticing... (Watch video)

[Marketing for the Rest of Us - Episode 102]
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WHAT IS “TRUTH”?

I say “speak your truth” all the time... but what does that mean? (Watch video)

[Marketing for the Rest of Us - Episode 101]
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A TRIBE KNOWS THEIR OWN

[Marketing for the Rest of Us - Episode 100]
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SURVIVING PEOPLE’S UNEDUCATED OPINIONS

[Marketing for the Rest of Us - Episode 99]
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YOU GO FIRST!

You have to keep leading from transparency. Here’s how... (watch video)

[Marketing for the Rest of Us - Episode 98]
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COULD MARKETING CHANGE THE WORLD?

It could if we change the way we view marketing.

[Marketing for the Rest of Us - Episode 97]
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HOW TO NOT BE ALL OVER THE PLACE IN YOUR MARKETING...

There are (watch video)

[Marketing for the Rest of Us - Episode 96]
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MAKE MARKETING EASY

Everything gets easier when you know what you want to say. Here’s how to know what to say... (watch video)

[Marketing for the Rest of Us - Episode 95]
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I’M FAT AND I DON’T CARE...

...(and why this matters to your marketing).

[Marketing for the Rest of Us - Episode 94]
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PUTTING YOUR DREAMS ON HOLD.

[Marketing for the Rest of Us - Episode 93]
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WE’RE IN THE TRIBAL ECONOMY NOT THE INFORMATION AGE!

This may be the best course I’ve created! At least it feels like way.

And it shows you the steps (the method) for how “the rest of us” can market in the Tribal Economy without selling out!

Link to the free course is in the comments.

[Marketing for the Rest of Us - Episode 91]
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SUCK IT UP AND DO THE DETAILS!

[Marketing for the Rest of Us - Episode 90]
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HOW DO YOU MARKET WHEN YOU FEEL LOST?

[Marketing for the Rest of Us - Episode 87]
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MARKETING WILL ALWAYS FEEL “OFF” UNTIL YOU CAN COMBINE YOUR SKILLS, PASSIONS AND AUDIENCE.

[Marketing for the Rest of Us - Episode 86]
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CONSISTENCY IN YOUR MESSAGE OPENS UP PANDORA’S BOX FOR MARKETING.

(The real secret behind what our agency prepares you for)

[Marketing for the Rest of Us - Episode 85]
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METHOD IS EASY. MESSAGE IS HARD.

[Marketing for the Rest of Us - Episode 84]
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EVERYBODY HAS AN OPINION AND MOST DON’T SEEK TO UNDERSTAND.

(watch video)

[Marketing for the Rest of Us - Episode 83]
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OUR PAINS PREPARE US FOR OUR PURPOSE.

(watch video)

[Marketing for the Rest of Us - Episode 82]
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HERE’S WHY THE POLITICAL DEBATE FORMAT IS OBSOLETE...

...and what it has to do with marketing.

[Politicians and Marketers listen up]

Warning: MA14 for language - I say “Sht Show” like 5 times.

(watch video)

[Marketing for the Rest of Us - Episode 81]
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I SUCK AT MATH BECAUSE OF MY DAD.

*Warning: I cry at minute 7 and swear throughout this episode.

(watch video)

[Marketing for the Rest of Us - Episode 80]
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*Shout out to Molli Osburn

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WE WANT THE CAPTAIN WHO HAS SAILED THE ROUGH WATERS.

This is why you must share your life experience more than your product or service in your marketing.

(watch video)

[Marketing for the Rest of Us - Episode 79]
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HARNESSING YOUR PASSION IN YOUR MARKETING.

(watch video)

[Marketing for the Rest of Us - Episode 78]
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YOUR LIFE IS A CULMINATION OF MOMENTS.

You won’t know the answer your looking for until you just take the next step.

(watch video)

[Marketing for the Rest of Us - Episode 77]
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CERTAINTY IS SEXY.

Here’s how to expand your certainty...

(watch video)

[Marketing for the Rest of Us - Episode 76]
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YOUR AUDIENCE MATTERS...

You could have the right stories and the right products with the right intentions and the best delivery...

But if it’s to the wrong audience it won’t land.

(watch video)

[Marketing for the Rest of Us - Episode 75]
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MARKETING FOR THOSE WHO WANT TO MAKE A DIFFERENCE IN THE WORLD...

...but aren’t confident in their marketing.

(watch video)

[Marketing for the Rest of Us - Episode 74]
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THE RISE OF FEMININE ENERGY IN BUSINESS AND THE WORLD...

(watch video)

[Marketing for the Rest of Us - Episode 73]
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YOU HAVE TO FIND YOUR “IT”...

If you’re going to sustain your marketing. Without your IT, you will continue the income rollercoaster.

(watch video)

[Marketing for the Rest of Us - Episode 72]
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WHAT KIND OF MARKETER ARE YOU?

(watch video)

[Marketing for the Rest of Us - Episode 71]
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MOST MARKETING ADVICE ISN’T MEANT FOR “US”...

In marketing you typically have aggressive, hard core closers...

And on the other end of the spectrum you have analytical techies who create algorithms or get the inner workings of SEO.

But what about US who are people oriented? Who don’t want to “close” people and don’t want to learn the intricacies of technology?

WE want to inspire people, heal people, help people.

We have an advantage...

(watch video)

[Marketing for the Rest of Us - Episode 70]
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PHONE UPGRADES, CARS AND FLIP FLOPS ARE FOLLOWING ME...

...and point to the inconvenient truth of marketing. (watch video)

[Marketing for the Rest of Us - Episode 69]
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CERTAINTY WHEN YOU HAVE MORE QUESTIONS THAN ANSWERS...

Is it possible? Here’s what I discovered this week... (watch video)

[Marketing for the Rest of Us - Episode 68]
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PHOTO TAG WITH MY KIDS

[Marketing for the Rest of Us - Episode 66]
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ONE OF MY BIGGEST PARADIGM SHIFTS IN MARKETING.

[Marketing for the Rest of Us - Episode 65]
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THE SECRET TO CONSISTENCY.

[Marketing for the Rest of Us - Episode 64]
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IF IT DOESN’T INSPIRE YOU IT’S NOT A MOUNTAIN, BUT A MAZE.

[Marketing for the Rest of Us - Episode 63]
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THE LAND OF EITHER/OR...

Will steal your joy and is the gateway to the Dark Night of the Soul.

[Marketing for the Rest of Us - Episode 62]
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PROBLEMS I SEE BUT DON’T SAY.

In a spirit of love, you plying small doesn’t serve the world.

I’m not perfect and so others point out to me what they see.

In this episode of Marketing for the Rest of Us, I share some things I see.

[Marketing for the Rest of Us - Episode 61]
#marketingfortherestofus

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I SHOULD HAVE ASKED FOR HELP SOONER.

Problem:

⚠️ I didn’t think I needed help.

⚠️ I was embarrased to ask for help.

⚠️ I didn’t trust others who offered help.

⚠️ I wouldn’t pay to get help.

The New Paradigm that set me free and unlocked results? [Watch Video]

[Marketing for the Rest of Us - Episode 60]
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THIS CAN’T BE WRONG.

✳️ Trusting your gut when everything around you seems to say you’re wrong.

[Marketing for the Rest of Us - Episode 60]
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YOU’RE MARKETING JUNK DRAWER.

[Marketing for the Rest of Us - Episode 59]
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THE SEASON OF DISCONNECT...

Feeling stuck in a weird season of business or life can cause you to question everything and sabotage your progress so you don’t have to feel the discomfort of that season.

But it doesn’t have to be that way. In this episode of Marketing for the Rest of Us, we look at where we get stuck in these weird seasons and the new reality we can create so we feel at peace and empowered no matter what season we find ourselves in.

[Marketing for the Rest of Us - Episode 58]
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Solidarity Over Solutions...

Why video is the ultimate power tool in your marketing toolkit.

[Marketing for the Rest of Us - Episode 57]
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Integrity Gaps, not Information, is what’s holding you back.

[Marketing for the Rest of Us - Episode 56]
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Faith based marketing (it’s not what you think of means)

[Marketing for the Rest of Us - Episode 55]
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Bureaucracy is for bozos.

[Marketing for the Rest of Us - Episode 54]
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“Find products for your people, not people for your products”. - Seth Godin

[Marketing for the Rest of Us - Episode 53]
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Without a problem you’re addressing, you can’t orient yourself to the video you’re about to shoot.

[Marketing for the Rest of Us - Episode 51]
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“Content Sparks”... (how I am able to keep doing these daily videos)

[Marketing for the Rest of Us - Episode 50]
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Universals vs Particulars...

When you only talk about the problem at a general level it doesn’t really connect with your audience at an emotional level.

If you don’t really hit the problem, you haven’t really hit the pain.

[Marketing for the Rest of Us - Episode 49]
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Shout out to Curt Stockwell and Andy Dentone at Well Dressed Walrus for the hat. If you have swag you want to send me, I’ll give you a shout out too ;)

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How much would you pay to figure things out?

[Marketing for the Rest of Us - Episode 48]
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Algorithms don’t measure truth, intention, or heart, they only measure activity.

[Marketing for the Rest of Us - Episode 43]
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What’s the residual value of your content?

❗️Problem 1:

You’re treating your content like it’s disposable which makes you have to work harder and has you under-appreciate what you’ve created.

❗️Problem 2:

You’re limiting your reach by not repurposing your content in different mediums online and offline, which has you waste energy and opportunities that could have been redeemed if you had thought to use your content that way.

❗️Problem 3:

You have no brand container for your content so others relate to it like random, one-off videos. This prevents them from sharing it with others or knowing how to talk to others about what you do. This sentences you to hustle every day because tomorrow your message has evaporated and your people have forgotten what you’re about.

[Marketing for the Rest of Us - Episode 42]
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First they ignore you, then they laugh at you, then they fight you, then you win.
- Gandhi

Problem 1:

You’re not clear enough about Why you do what you do.

Problem 2:

You’re scared of pain and risk and what your Life’s work might actually require of you.

Problem 3: You’re not really sure you have what it takes to really pull this off.

[Marketing for the Rest of Us - Episode 41]
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Content Marketing for professionals in regulated industries.

[Marketing for the Rest of Us - Episode 40]
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Your Why lives at this intersection...

[Marketing for the Rest of Us - Episode 39]
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Marketing for the rest of us: Real Estate Edition

[Marketing for the Rest of Us - Episode 38]
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Why every business should have their own show, even if they aren’t very active on social media.

[Marketing for the Rest of Us - Episode 37]
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Shout out to Angelina Roberts from Breakwater Expeditions and Camille Leon from the Holistic Chamber of Commerce

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When you find something that resonates, lean in and invest.

[Marketing for the Rest of Us - Episode 36]
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Look to the nuances of people’s problems to find content and identify what you really sell.

[Marketing for the Rest of Us - Episode 35]
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What’s the ROI of your mom?

[Marketing for the Rest of Us - Episode 34]
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Your vibe attracts your tribe... (beware of leads that don’t come from your marketing).

[Marketing for the Rest of Us - Episode 33]
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Your niceness is getting in the way of your effectiveness.

[Marketing for the Rest of Us - Episode 32]
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Entertainment is a no win game in marketing for “the rest of us”.

[Marketing for the Rest of Us - Episode 31]
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Embarrassed, exposed and... Powerful?

[Marketing for the Rest of Us - Episode 30]
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What’s really required to do great marketing and why it’s so much work

Double header today!!

[Marketing for the Rest of Us - Episode 29]
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Create content that goes beyond you and is FOR others to share.

[Marketing for the Rest of Us - Episode 28]
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Most marketing is like relationships built on small talk.

[Marketing for the Rest of Us - Episode 27]
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POV (Point of View)

[Marketing for the Rest of Us - Episode 26]
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Without a vision, what are you marketing for?

[Marketing for the Rest of Us - Episode 25]
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Your resistance to video is postponing your success!

[Marketing for the Rest of Us - Episode 24]
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Your resistance to video is postponing your success!

[Marketing for the Rest of Us - Episode 24]
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“We’re more than a meeting” and you’re more than your product.

[Marketing for the Rest of Us - Episode 18]
#marketingfortherestofus
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#mnconnect2019 #wearemasternetworks #beyondthebusiness #masternetworks

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Breakout Debrief: How to market your Important Work with guests Ian Dickson and Alicia Dickson

[Marketing for the Rest of Us - Episode 17]
#marketingfortherestofus
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#mnconnect2019 #wearemasternetworks #beyondthebusiness #masternetworks

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You’re an artist not a scientist.

[Marketing for the Rest of Us - Episode 16]
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#mnconnect2019 #wearemasternetworks #beyondthebusiness #masternetworks

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Marketing is Messy... (until it’s not)

[Marketing for the Rest of Us - Episode 15]
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Be Real and Prosper (in the grey areas)

[Marketing for the Rest of Us - Episode 14]
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Tools give life to the message they carry

[Marketing for the Rest of Us - Episode 13]
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Your sense of control impacts your marketing

[Marketing for the Rest of Us - Episode 12]
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Minimalism and Marketing

[Marketing for the Rest of Us - Episode 11]
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Algorithms demystified: Skate to the puck

[Marketing for the Rest of Us - Episode 10]
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Earning the right to be heard...

[Marketing for the rest of us - Episode 9]
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Why you don’t know what to say (and how to fix it)...

[Marketing for the rest of us - Episode 8]
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Under all is the land (and content)...

[Marketing for the rest of us - Episode 7]

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There is Cause and Effect in marketing but most of you aren’t set up for it...

[Marketing for the rest of us - Episode 6]
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The stat that proves you want a podcast in your marketing arsenal (and how to easily create one)...

[Marketing for the rest of us - Episode 5]
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Even the best waste hours

[Marketing for the rest of us - Episode 4]
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Your preoccupation with marketing tools is causing you to miss the point and as a result, killing your confidence...

[Marketing for the rest of us - Episode 3]

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Marketing comes down to these 2 C’s...

[Marketing for the rest of us - Episode 2]
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The Tribal Economy

[Marketing for the rest of us - Episode 1]
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