Growth Marketers - Digital Marketing Experts: Recent Episodes
OneIMS
Solomon Thimothy & Taylor Rowe run a growth driven digital marketing agency in Chicago called OneIMS. Tune in to hear them discuss topics such as Search Engine Optimization (SEO), Pay Per Click (PPC), Email marketing, Social Media + more.
OneIMS stands for One Integrated Marketing Solution - This is exactly what Solomon & Taylor believe in. Inbound marketing campaigns are comprehensive by nature. Today, that means leveraging a myriad of digital channels to reach your audience. Subscribe for tips on how to take your business to the next level and get to work on your marketing initiatives.
In this episode of Growth Marketers, we dive deep into the strategies and tactics that top-performing sales organizations use to optimize their workflows and drive better team performance. Join us as we explore the benefits of prioritizing leads, automating and personalizing communication, and prospecting more effectively with CRM tools.
We'll also take a closer look at what successful companies do to coach and train their sales teams, including the use of dashboard metrics and effective coaching strategies. Whether you're a sales leader looking to improve your team's performance or a business owner seeking new ways to drive growth and revenue, this episode is for you.
Welcome to the Growth Marketers Podcast! In this episode, we talk about the components of the best-in-class sales teams - the ones that consistently outperform their competitors at every stage of the sales process.
First off, we'll tackle the difference between inbound and outbound marketing. We'll explain why you need to guide your buyers through the sales process, and how an incompetent SDR can ruin a deal.
We'll also talk about the volume of deals vs. the size of deals. You'll learn why it's important to assess the size of the addressable market and the target persona the business is going after.
Furthermore, we'll discuss the role of different stakeholders involved that you have to manage and why expertise and experience are key components in this process.
Tune in to this episode!
Sick of making marketing plans that don't work? We get it. That's why we recorded this episode of the Growth Marketers Podcast - to help you understand what could be going wrong with your current strategy and give you the tools needed for success! You'll learn why strategies fail and how to improve them for maximum success. Plus, we'll give you three essential tips on crafting an effective plan that will drive growth for your business.Tune in!
Get ahead of the competition with proven strategies from best-in-class companies!
Tune into this episode of the Growth Marketers Podcast to gain invaluable guidance on how to optimize your tech stack and take your marketing efforts to a whole new level.
Learn how to find proper tools that empower your team, and how to leverage reporting and attribution to achieve your growth goals.
Unlock the secrets of best-in-class companies for rapid business growth! In this episode of the Growth Marketers Podcast, you'll get insider advice on how to build a winning team and create an effective marketing strategy.
You'll learn how to form an effective team setup, recognize potential flaws in the existing strategy, and find the most suitable marketing channels.
Discover what goes into crafting a fail-proof strategy and why it should never be set in stone.
Don't miss out!
Welcome to Growth Marketers Podcast! We're kicking off our new series, "Best-in-Class Companies," and in the coming weeks, we'll be exploring what the best-in-class companies are doing to stand out and become successful.
In today's podcast, we'll discuss the fundamentals of a marketing mindset. What does it take for companies to reach the highest level of performance? What sets world-class organizations apart from all the others?
We'll discuss how leading companies adopt a growth mindset and identify opportunities others don't see. We'll also share examples of businesses that have achieved great success or failed because of their mentality.
This episode will give you essential knowledge on what it takes to become a top-notch brand. Get actionable advice on how to reach your goals!
Welcome to the Growth Marketers Podcast! On today's episode, we are joined by Sam Fonoimoana, Founder & CEO of DataJoin. Sam is an experienced entrepreneur with a passion for helping companies make better decisions based on data.
We dive into conversations about how marketers can use data to fuel their campaigns and stay ahead of the competition. We discuss trends in the data industry as well as how companies are adapting to these changes, giving insight into best practices for leveraging and interpreting data for marketing operations.
Sam shares his unique story of how he developed an idea for DataJoin after recognizing the need for smarter integration across multiple platforms. With this solution, modern marketers have access to a single source of truth, allowing them to focus on what really matters - using the power of insights to drive growth-oriented strategies faster than ever before.
He also talks about what we can expect from the world of data over the next few years and shares more details about his successful marketing strategy, which has continued to propel DataJoin's growth since its inception.
Listen to this episode if you're looking for new ways to collect, leverage, interpret, and act on your data! Don't miss out on gaining actionable advice from our guest!
Today we had an amazing guest on our podcast - Aleks Gollu, the CEO and co-founder of 11Sight. We discussed how important it is for businesses today to create engaging experiences around customer contact points as prospects expect higher engagement levels than ever before. We also learned how his technology is revolutionizing the sales process for companies around the world.
Aleks's innovative tool allows customers to video chat live with a sales rep, which greatly increases the speed to lead in today’s rapidly evolving market. He also shared some data showing how this new tool can significantly improve conversion rates, as well as tactics and strategies that businesses should consider when it comes to creating awareness.
We are always looking for ways to improve inbound buying experiences and Aleks provided great insights into why speed matters in the sales process. With 11Sight, customers have access to real-time communication with a sales rep, which leads to a better understanding of customer needs and enables faster decision-making.
This is an excellent episode packed with valuable insights from one of the strategic minds behind 11Sight’s success! It's a must-listen if you're interested in how you can use this innovative technology to boost the performance of your business.
Tune in!
Feeling uncertain about the future as a B2B marketer? Wondering what trends are likely to dominate in 2023? Let's start planning for the new year now!
In this episode of the Growth Marketers Podcast, we will explore emerging trends, technological advancements, and marketing strategies that are going to drive the B2B marketing space forward.
We'll also share our observations and pro tips on how to stay competitive in a digital world and provide insights into how these changes can be implemented efficiently at your company.
Tune in!
Watch a webinar: https://www.oneims.com/webinars/
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Today's Growth Marketers Podcast is all about marketing's future and how to prepare for it. Our special guest is Sam Kolbert-Hyle, President and CEO of Brandlive - a company that creates high-impact meetings and events that are dazzling, entertaining, and persuasive.
People now expect high quality and high production value from the content they consume, just like they would from their favorite TV show.
This shift has caused many B2B companies to rethink the way they do business. For some, that means injecting a little more soul into their content.
Brandlive is one example of a company helping other businesses do just that. They enable organizations to create high-impact meetings and events that are both dazzling and persuasive.
In this episode, Sam shares his own marketing strategy at Brandlive and what worked well for their company. He talks about how to create high-quality video content, how to engage audiences online, and why authenticity is so important in today’s market.
Thank you for joining us! Wherever you are listening, be sure to subscribe to keep up with the latest episodes.
Are you struggling to find a way to connect with your customers? Do you have all of your data scattered across different platforms and software? If your answer is YES, you'll get a lot of value from this conversation.
In today's episode of the Growth Marketers Podcast, we have Zach Wenthe with us as our guest. Zach is a CDP evangelist for Treasure Data, a customer data platform helping enterprises overcome the data disconnect.
We discuss what a customer data platform is and how it can be used to improve customer experience. We also dive into the meaning of "data" and "data points," and some great examples of how businesses are using data to connect with their customers.
This podcast is a great starting point if you're looking for ways to improve customer experience using data.
Learn more about Treasure Data at https://www.treasuredata.com/
Despite what some people may think, webinars are far from dead. In fact, they’re currently experiencing a renaissance of sorts as more and more businesses are beginning to realize the value that they can bring to the table.
In this episode of the Growth Marketers Podcast, We are joined by Melissa Kwan, co-founder and CEO of eWebinar - an automated webinar platform that combines pre-recorded video with real-time interactions and live chat. We’re going to take a look at why webinars have made such a comeback and how they’ve evolved in recent years.
You'll get a lot of valuable insights on how you can leverage webinars for your business as B2B marketer and some trends that we're seeing in both sales and marketing world.
You'll also learn how you can adapt your business to the way your customers are making buying decisions, as well as how you can use webinars to support them along their buyer's journey.
Tune in!
When your marketing and sales aren't aligned, how exactly does it affect your business?
It definitely inhibits growth because increasing revenue is the primary function of marketing and sales. There's no alternative. And it is impossible to predictably and systematically drive new business without it.
Unless you establish a process for consistently driving quality traffic and converting that traffic into leads, you have zero chance of getting new sales opportunities.
At OneIMS, we've created our proprietary business development formula: Acquisition + Retention = Growth. Besides using it to help our clients achieve their business goals, we also rely on it internally.
So what does this formula mean? How does it work? And how can you implement it in your company? Tune in for today's episode of the Growth Marketers Podcast!
Thanks for listening!
What is content marketing? Well, if you’re a digital marketing veteran, then chances are that the answer to this question is probably already clear.
But for those of us who may be newer or less familiar with what content marketing really means in practice, let's take it back to basics and dive into everything there is to be known about it.
So content marketing, at its heart, is really a strategic way to connect with your target audience by creating and sharing valuable content. The key word there is being valuable. So think about what topics or subjects your target audience would find interesting and useful.
Now, you don’t have to create new content every day. In fact, that can be pretty overwhelming and time-consuming. But you can certainly reuse and share your content on various platforms. The key is to make sure that the content you’re sharing is high quality and relevant to your target audience.
There are lots of different types of content you can create as part of your content marketing strategy. Some of the most popular include blog posts, ebooks, infographics, case studies, social media posts, and videos.
If you’re looking for a more strategic way to connect with your target audience, give content marketing a try. It may take a bit of effort to get started, but it can be well worth it in the long run.
Tune in for today's episode of the Growth Marketers Podcast for advice from the experts!
Thanks for listening
There are 5.6 billion searches a day, so if your goal as a marketer is to get in front of your audience, there’s really no better place to do that than Google. People actively use it 24/7.
So is SEO still relevant? Yes! But is it the right strategy for your business? It depends on many variables.
In this episode of the Growth Marketers Podcast, we'll outline our top 5 considerations every business leader needs to address before investing in SEO. We’ll also explain how to develop an SEO strategy and determine if it’s the right move for your organization.
Check it out!
Living through a pandemic has been the craziest experience any of us has ever had. And just when you think it's over, we're facing even more challenges.
As a result of global political turmoil, inflation is on the rise, and supply chains are experiencing shortages. The economic downturn is affecting every possible sector one can imagine.
At times like this, it's only natural that business leaders and marketers feel hesitant and anxious about how to move forward. Should they scale back their efforts and save some money, or should they go all in and use this opportunity to beat their competitors?
There's a lot of uncertainty around, but we wouldn’t be true marketers if we didn’t try to spin an economic downturn in our favor 😊
In this episode of the Growth Marketers Podcast, we’ve put together a list of 5 things marketers and business leaders can do to actually benefit from the recession.
Let's get into it!
Watch a webinar: https://www.oneims.com/webinars/ ►Subscribe to our channel here: https://www.youtube.com/user/oneims
Here at OneIMS, we've spoken to hundreds, if not thousands, of CEOs over the years. Every company thinks that its problems and challenges are unique. While there’s some truth to that, we still tend to hear the same misconceptions over and over.
In this episode of Growth Marketers Podcast, we examined the 13 most common excuses and false ideas about sales and marketing we hear on a regular basis and addressed them one by one.
If you have similar misconceptions, it probably is a good time to change your mindset. In this episode, we'll talk about how B2B companies use digital marketing to gain a competitive advantage.
Tune in!
You know it, your team knows it, and a couple of people who already tried it can confirm it. Your new product or service is great. But how do you get it across to the broader audience?
As revolutionary and outstanding as it is, no product can sell itself. And if it's brand new on the market, you'll need to work twice as hard to get it if found on Google.
In this episode of Growth Marketers Podcast, we examine issues and limitations that we see with search strategy and marketing overall for many companies.
They lose a lot of opportunities when they only focus on in-market buyers.
We talked about issues with demand, competition, search volume, and the best ways to overcome them.
Tune in for the episode!
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Lots of businesses today rely heavily on digital marketing for their growth. Unfortunately, many industrial and manufacturing companies are slow to adopt this change.
We work with businesses that are thriving in the face of all the outside noise, and we also work with companies that are really struggling.
There's a real opportunity for explosive growth. It's just a matter of knowing how to use digital marketing effectively.
In today’s episode, we are going to take a closer look at the seven growth challenges and hurdles that manufacturing companies face today and walk you through the ways how to overcome them. We’ll specifically share the tactics and tips that we use while working with our clients and explain how we make that happen.
Tune in!
►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/Instagram: https://www.instagram.com/oneims/Twitter: https://twitter.com/oneims?lang=en
Welcome to another episode of the Growth Marketers Podcast!
Many manufacturers we work with struggle to break into the Healthcare space. Our today’s guest will explain us how to make it possible.
Meet Nicole Koharik - B2B Marketing Leader and Communications Expert currently working as a Senior Director of Enterprise Marketing and Corporate Communication at PartsSource.
PartsSource is a 20 year old Healthcare technology company that serves over 5000 Healthcare providers and 6000 suppliers, including all major OEMs around the United States.
A couple of points we discuss:
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How to organize effective internal communication;
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How to manage your brand as an industrial manufacturer;
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How to develop and execute a successful content marketing strategy as a B2B organization;
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How to distribute your marketing resources effectively;
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How to measure success, what KPIs to track, and much more.
Tune in!
►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/
LinkedIn: https://www.linkedin.com/company/oneims/ Instagram:
https://www.instagram.com/oneims/
Twitter: https://twitter.com/oneims?lang=en
As a marketing agency, we have worked with so many different businesses in various stages of their development. Some organizations had the established marketing departments, others were just starting out and building up an internal team.
Our role is usually not one of a contractor, but rather one of a CMO. We're bringing in senior leadership and support to help companies grow and scale. And over the years, we’ve develop a systematic process of how we integrate in those businesses.
In today's episode, we'll discuss what you should do in your first 90 days as a new CMO. If you are just beginning your new job in a new company and feel motivated and inspired to make a mark, tune in! Find out what we believe is necessary to be a successful CMO by following our 8-point checklist.
We'll talk about some pitfalls and mistakes we have seen over the years working with many businesses that have refilled this position. We'll also share our experience working with CMOs who have stepped into a new role and have been able to have immediate success and progress for their organizations.
►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/
LinkedIn: https://www.linkedin.com/company/oneims/ Instagram:
https://www.instagram.com/oneims/
Twitter: https://twitter.com/oneims?lang=en
Welcome to another episode of Growth Marketers Podcast! Our today’s guest is Ray Blakney - an award-winning Filipino-American entrepreneur who has over a decade of experience building (bootstrapping) and operating 6 and 7-figure location-independent businesses.
Ray and his businesses have been featured in magazines such as Entrepreneur, Forbes, The Boston Globe & other top publications.
He’s co-founder and CEO of a company called Live Lingua – an online learning platform for anybody who wants to learn to speak Spanish. And his most recent venture is a company called PodcastHawk, which is an automated way to get booked as a guest on a podcast. Ray is an extremely intelligent guy. He understands the impact of digital marketing in an organization because he has experienced it first-hand. We're sure you'll love this episode and get some good takeaways from his journey.
Tune in!
►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/
LinkedIn: https://www.linkedin.com/company/oneims/ Instagram:
https://www.instagram.com/oneims/
Twitter: https://twitter.com/oneims?lang=en
Marketing, especially in the digital age, is full of terminology, acronyms, and buzzwords. Some of the most common questions we receive each day have to do with understanding marketing terminology. Let's answer a couple of these!
In today's episode of Growth Marketers Podcast, we are going to unpack and explain a couple of terms that even marketing professionals sometimes misuse - inbound marketing, content marketing, and SEO. There is definitely a difference between them.
Let's explore it together and see what each of them really mean for your organization. What are the important nuances, and how inbound marketing, content marketing, and SEO work together?
Enjoy the episode!
Thanks for listening
Welcome to another episode of the Growth Marketers Podcast!
As you know, we work with a lot of manufacturing companies here at OneIMS. Over the years, we've found that digital marketing can make a real difference if done properly.
We've decided to start a series of conversations with manufacturing marketing leaders and innovators who did a great job in this area. Our goal is to show you what's possible in your business by telling some real success stories.
Our today's guest is Terry Arbaugh, the VP of Sales and Marketing at SEACOMP. Terry totally speaks our language. He has a deep understanding of the impact the digital can have on an organization.
In our conversation, he shares what they've been able to accomplish in his company and what impact digital marketing has had on their business.
Tune in!
The marketing landscape has evolved exponentially over the last couple of years, and we’ve been talking a lot about how to build an amazing marketing strategy, technical execution of ideas, tools, and technology. But what actually drives the marketing machine? It’s the team!
Whether it’s internal or external, freelancers or agencies, there are a number of different ways how you can build and structure your marketing department.
We’re not going to go too much into who you should hire, what you can outsource, and so on. That’s up to your company and your budget. But what we want to outline today is the skillsets you need to have in your team - step by step.
Companies that understand what it takes to be successful are already implementing the system we’re sharing in this podcast.
So who do you need to have as part of your marketing crew to build a powerful marketing machine that generates business? Let's dive in!
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
Welcome to another episode of the Growth Marketers Podcast! Today we dive into marketing technology.
There’s a whole slew of tools and technology you can use to execute your marketing strategies. You could go crazy just buying more and more of it. However, at the end of the day, tools are just tools. They are useless if you don’t know how to apply them effectively.
We want to provide a general overview of how to organize the MarTech products in your toolset and give you some guidance on how to figure out whether you need to add another product to your marketing tech stack.
We'll look into the most common categories and help you build what we call the marketer’s toolbox. What technologies and tools do you need to have in your marketer’s arsenal? How do you organize these tools? And ultimately, how do you prioritize which ones to invest in first?
Tune in!
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
Many organizations find themselves in the situation when they do lots of things, but never see the results.
We can also describe it as doing random acts of marketing, which essentially means executing ineffective tactics without a particular strategy.
We have seen this quite often in our experience, so this episode is about setting measurable and attainable goals within your marketing team.
For whatever reason, the marketing department doesn’t always have a framework or methodology in order to accomplish goals to the same extent that other departments do.
We share the strategy that we like to implement for ourselves as well as for our clients to fix this situation.
Lots of great information in this podcast so tune in!
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
Both lead generation and demand generation are integral parts of B2B marketing. But while most businesses are mainly concerned with lead generation, demand generation is often overlooked. This definitely should not be the case. To get to the leads, you must create demand first.
What is demand generation, and how can you measure its effectiveness? That's what we talk about in today's episode - the five essential metrics in your demand generation funnel.
What do we typically measure for our clients? What trends are we seeing among the leading companies in the B2B space? And what metrics you can look at as a key indicator of whether you are moving in the right direction?
Tune in!
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
Welcome to another episode of Growth Marketers Podcast! As we were planning for 2022, there was a lot of discussion with our clients - manufacturing companies in particular - all around the same topic.
How can they fill their pipeline? What can they do to close some business in Q1 of this year? Yes, marketing is a long game, but are there any quick wins they can have right now?
When it comes to marketing and sales, there's no silver bullet or quick fix - at least nothing that will be sustainable.
Sure, we can make some short-term plans, but we also need to set ourselves up for success in the long term so we don’t have to deal with this question every year.
In this episode, we want to dive into three areas of your business that you can tap into almost immediately to start building some pipeline.
We are not talking about spending a ton of money on marketing initiatives or trade shows. These are the things that already exist in your business.
Tune in!
Welcome back to another episode of Growth Marketers Podcast! Today we talk about budgeting for 2022.
Putting together a marketing budget is one of the most common concerns of our clients in many industries, year after year. This is one of those marketing questions that has been around since the beginning of time.
Budget conversations usually start around Q3 - Q4 and no wonder! That's when the business leaders who are really proactive about their organizations’ growth start thinking about the near future.
We are going to share our observations of what we’ve seen in the B2B space and the manufacturing industry in particular. What are some budgeting do’s and don'ts in B2B marketing? And how can you as a manufacturing leader create a marketing budget using a systematic and science-based approach?
Let's make sure you reach your growth goals this year!
Thanks for listening
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
Welcome to another episode of the Growth Marketers Podcast! As we’re entering the new year, every organization is actively looking for ways to improve their business - manufacturing companies included.
As digital marketers, we worked with a ton of manufacturers. Many of them have been doing business the same way for 10, 15, or sometimes 50 years. But the technology evolves, buyer behavior changes. In an environment like this, we cannot keep doing the same thing and expect different results.
There are common tendencies among the companies that are not doing so well and struggling to take that next step in their business. But there are also common tendencies among the companies that dominate their respective fields and truly stand out.
So today’s episode is about what you can do as a manufacturing company to win in 2022. We share our observations from the past 5-10 years. What are the shifts and trends in the manufacturing space regarding sales and marketing? What is the key to success?
Tune in!
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
Welcome to another episode of Growth Marketers Podcast! We’re receiving a lot of marketing questions every day, and in today's episode, we’re taking them from our listeners! We can’t wait to answer as many as we can.
Coming up:
1 Are keywords still important for SEO?
It’s a common belief that keywords aren’t important anymore. Is that so? Do keywords still matter when it comes to your website? Let's figure out.
2 Which marketing metrics are the most important to track?
What metrics should I measure with my marketing campaigns? It comes down to the tactics and overall strategy. Let's explore this further. #3 What can you do in a short term to build a strong pipeline if you’re on a limited budget?
Unfortunately, there’s some threshold there depending on your industry, so it may be better to save your money or use them elsewhere. We’ll try to break it down.
4 What channel is best for a company that is just getting started?
A very common question among the new businesses is how to choose a marketing channel. There’s a lot of things you can do with a small budget. Tune in to the podcast for some ideas.
5 What should my first hire be in my marketing department?
Some marketers are strategists but they don’t have the execution skills. Others are doers but they don’t have the big picture thinking capabilities. Can you find someone who will do both? We’re also talking about it in the podcast.
We hope our answers are helpful! Thanks for submitting those questions, keep sendign them in. We’ll be happy to give our perspective on the marketing topics that interest you. See you in 2022!
If you enjoyed this podcast, give us a like, leave a comment, and consider subscribing to make sure you won’t miss the future episodes.
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
Welcome to another episode of Growth Marketers Podcast! Today, we'll talk about marketing channels. How to choose the best one and where does it fit in your marketing strategy? One of the most common questions we hear from our listeners and clients is, “what channel is good for doing XYZ?” Not the best question to ask, but extremely common.
The thing is that when business leaders come to us for marketing help, they tend to be self-diagnosed with what they believe is the problem. They even prescribe their own treatment, giving us recommendations on what we should do, as well as the channels that they believe are best for marketing their business.
Those conversations are very common among B2B organizations, so let’s use this podcast as an opportunity to define what a channel really is and explain why the channel is not a strategy.
We’ll walk you through our process of how we go about the channel selection. We'll also talk about the questions you should ask before you decide which channel is going to be most effective for a particular campaign or strategy.
Tune in!
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
Have you already started preparing for 2022?
Digital marketing is such a rapidly growing space. As we’re all planning the new year and new initiatives in terms of marketing and sales, it’s crucially important to know what tendencies are staying with us, what's arising, and what may never come back.
Today, we are doing our annual marketing predictions so we're sharing our ideas as to what to expect in 2022!
It's going to be our third time, so in this episode, we’re also going to look back at our marketing predictions from 2021 because it’s always fun to see what came true.
Tune in!
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
In today’s episode, we dive into the topic that is top of the mind for many of our listeners – short-term and long-term marketing efforts. We look at this from the perspective of sales activation and brand building, both of which might have the same end goal, but the way you go about them is entirely different.
Sales activation is just another word for "conversion". It occurs when a prospect decides it is finally time to make a purchase. Sales activation is all about moving from prospect to customer quickly, whereas brand-building is about attracting the prospect's attention and keeping it.
You might be holding yourself back from sustainable growth if you confuse sales activation tactics with brand building.
What is the right mix of those two types of strategies? How should you implement those ideas in your organization? And what are some commonalities between category-leading B2B organizations that are doing really well?
Enjoy the podcast!
Thanks for listening
In this episode of Growth Marketers Podcast, we dive into the idea of marketing technology - the topic that generates a lot of buzz and confusion around it.
Marketers and entrepreneurs often leverage it as a crutch. They either try to conform their marketing strategies to their technology or become so enamored with the latest tech stack that they sacrifice their results for it.
However, by investing heavily into a tool or technology without really looking into the right marketing strategy for your company, you're causing your business a lot of trouble.
The point we want to get across in today's podcast is that marketing technology is not a strategy, it’s a tool. You need a strategy in place so you can make the most of this tool.
What are some common misconceptions about mark tech? How can marketing and business leaders be more informed about their tech stack? And what role does it play in overall marketing strategy?
Tune in!
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
There’s a lot of misunderstanding and confusion around social media, especially in the B2B space. What platform is right for you, how to leverage it properly… All sorts of gurus are spreading different messages on this topic, so we wanted to get in the weeds and help other marketers to best look at social media as part of their marketing mix.
One thing that we get asked all the time is which social media channel is best. And we think it’s a somewhat flawed question. Whenever someone is looking for one solution for a lot of different problems – that’s not the way to go.
In this episode of Growth Marketers Podcast, we want to demystify some misconceptions and explain how we think social media should be used and leveraged.
We discuss the factors to consider when choosing a social media platform, how to measure success, and more.
Tune in!
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We all know that success doesn’t happen overnight, and obviously, you can’t build a big brand like Google or McDonald's after one campaign. However, we as marketers tend to fall victim to shiny objects syndrome.
We like to try anything new, we love adding advanced techniques to our campaigns, but in our endless quest for the magic pill that will take our businesses through the roof, we tend to overlook the basics.
Regardless of the size of your business, you need to understand the fundamentals of marketing, take a step back, and consider what goals you're trying to achieve here and how you're going to achieve them.
In this episode, we revisit a few things digital marketers should remember. We talk about three of the most common mistakes that we see business owners make and ways to avoid them.
Tune in!
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There’s a lot of conversations about what channel works best when it comes to attracting new customers. And without a doubt, word of mouth is by far the most effective way to reach customers and get people to buy. That said, it’s also one of the most unpredictable channels and you can’t really do anything to measure it.
In this episode of Growth Marketers Podcast, we want to get a little bit into this topic and talk about dark social specifically.
The term "dark social" refers to "invisible" sharing that takes place within messenger apps, but also through email and text messages. For example, if you visit the website of any company right now, pick a link, and share the URL with a friend through Snapchat or Facebook Messenger, you have shared it through dark social.
Even though you didn't type the entire URL into your browser, the share will still appear as "direct" for the company. Since they won't know where the link is coming from, dark social can be a source of referral traffic that is attributed to the wrong channel.
So how to amplify the word of mouth in the context of dark social and have better control of measuring whether it’s actually working?
Enjoy the episode!
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Did you ever catch yourself thinking that it’s extremely difficult to get in front of a technical audience? When it comes to anything a little bit more technical by nature, marketers tend to lose all hope due to a bunch of reasons.
People might say that it’s hard to market to this audience because of XYZ, but these are not the roadblocks that won’t let you market. These are the characteristics that make up their buyer persona. Understanding those characteristics should be the basis of your marketing rather than the excuse why you can’t reach them.
So if your audience consists of engineers, architects, or manufacturers, this podcast is for you. We talk about some myths and ways to overcome that as marketers in order to get in front of that audience.
Enjoy!
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In this episode of Growth Marketers Podcast, we are talking about the missing piece in most B2B marketing strategies, which is the creative element of an ad campaign.
We see a lot of companies shifting their ad spend towards digital – digital marketing, digital ads, demand generation, inbound marketing – however you want to look at it, whereas the traditional marketing part of it is gone by the wayside. They are spending tons of money on data but not much thought goes into the real reason why these ads are supposed to work.
At the end of the day, the most important part of every ad is whether or not someone is going to stop once they see your ad. As marketers, we should not be forgetting about the creative side of the ads.
In today’s podcast, we dive into a couple of things you may not be considering in your marketing efforts and talk about the key ingredient in the B2B ads, which is often overlooked.
Tune in!
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As digital marketers, we see lots of companies that are focused on the bottom of the funnel. For some reason, brand building isn’t a part of the marketing plan in many B2B organizations, but we believe it should be.
If you think about it, some of the largest brands really take their time to establish a strong brand and get people to like them and trust them way before they become their customers. They are working hard to build brand affinity - an emotional connection between a brand and its customers. It’s a combination of brand awareness, credibility, customer loyalty, and creating distinction around your brand that makes you more preferable over the competition.
In this episode of Growth Marketers Podcast, we talk about what brand affinity means and how you can build it as a B2B company. We also give some actionable tips on what you can do as an organization to build that brand affinity in your area and your particular niche.
So tune in for the podcast and send in more digital marketing questions. We’re always happy to help you out.
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A lot of companies think they have a good approach to PR, but it is often not what it feels like. So we wanted to start from the basics and talk about why you need PR, what are some common mistakes in this area, and how organizations can avoid it.
In this episode of Growth Marketers Podcast, we dive into the idea of proactive PR and what it means to truly manage your reputation and manage your brand as an organization. We are also giving some advice on what we believe you should do as a company to build the reputation over time.
Tune in for the podcast. We hope you’ll enjoy it!
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In this episode of Growth Marketers Podcast, we are answering questions from our listeners about tracking and attribution, measuring success when it comes to marketing, different channels to use in B2B marketing, and more.
Here’s what we cover today:
►What tasks should I give to an agency and what tasks should I do in-house?
►MQL vs SQL: should I measure MQL?
►Does social work for B2B?
Those questions are very relevant to many of you guys and for us as an agency as well, so hopefully, you’ll get some value from this episode.
Tune in for this episode and send in more digital marketing questions. We’re always happy to help you out.
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If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
Five years ago, webinar marketing was the best trick from the playbook. Everybody was doing it for getting leads. And we still see webinar funnels now, but B2B marketers tend to have mixed feelings about it. Some people love webinars, others hate them. Why is there such a difference in opinions?
One reason is that putting together a webinar is a lot of work and not everyone is eager to do it. There’s also a fear that they might spend a lot of time on preparation and nobody shows up. Plus, from a marketing standpoint, it can seem like an outdated method of lead generation.
However, those who are really opposed to making webinars underestimate the other side of it. There are multiple benefits you might not even think about - opportunities you can easily miss. For example, you can have 8 one-to-one calls a day or get 40 people to show up to your presentation in one hour. What’s more efficient?
In today’s episode of Growth Marketers Podcast, we’ve talked about the idea of running a webinar specifically for B2B. We share a lot of insights and good strategies that we implement ourselves and use for our clients. We also talk about the thought process you should have when creating the webinar so that it’s not salesy, robotic, or boring.
Tune in!
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Today’s world dictates new rules. And as much as they’d like to stick to traditional marketing, many B2B companies are forced to tap into digital. The problem is, however, that they expect immediate results. But when it comes to digital marketing, this is not the best way to look at it.
In marketing in general it’s never a question of whether something will work. It’s a matter of how we can make it work. And oftentimes, performance tracking and micro KPIs are more important than immediate ROI and macro KPIs.
In today’s episode of Growth Marketers Podcast, we dive a little bit deeper into measuring the effectiveness of our marketing efforts - what it really takes to see results in digital marketing and whether or not this is the right question to ask. We will define efficacy vs efficiency and talk about what it means for us as marketers.
Hopefully, you will enjoy it.
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A lot of our clients that are starting a new line of business or breaking into a new industry want to know how to generate demand for new products or services. And there’s generally been a lot of talk around demand generation lately.
One of the best ways to do it is through the process that we call building thought leadership. It’s essentially positioning yourself, your brand, or your company as an industry expert and opinion leader.
In this episode of the Growth Marketers podcast, we want to break down that topic and talk about different ways to generate demand or build a brand. Important note: we're talking specifically about demand generation, not lead generation.
So hopefully, you’ll find some actionable insights into building a true brand and creating thought leadership in your industry.
Enjoy!
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Many companies treat their marketing like a salad bowl – a little bit of this, a little bit of that. But when they try to combine everything, it’s really not effective. The results turn out to be mediocre at best. And they kind of see it but they believe in this concept that something is better than nothing - a good old cliché we keep hearing everywhere. In marketing, however, such a mindset can be a mistake.
Why? Well, marketing is not a linear path, and you can look at every channel to find proof. Say, if you do one-tenth of an SEO that your competitors are doing, you aren’t going to get one-tenth of the traffic. Most likely, you’ll get nothing.
This idea that something is better than nothing makes sense in a lot of aspects of life, but not in marketing. In this episode, we are discussing various real-life scenarios we’ve seen in digital marketing over the years that illustrate how exactly doing something for the sake of it does not play out the right way. Enjoy!
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Today on Growth Marketers podcast, we are talking about the marketing technology landscape. As marketers, we’re used to measuring everything, from impressions to clicks to conversions. But did you ever wonder whether you have too much technology? Today, we dive into our obsession as marketers with tracking, attribution, and other technology and explaining why it is actually hurting us.
Because of this idea that everything in digital marketing is so visible and trackable, it’s very easy to allow your technology to drive your marketing strategy, not the other way round. But if you let that happen, you’re going to limit yourself to whatever the capabilities of that software you currently have.
Heavy reliance on available tools makes us throw out some of our fundamental values of marketing, including everything we’ve learned about what it means to be a marketer and what the actual role of marketing is. At the end of the day, having too much technology hinders our ability to market properly.
What we talk about today is what we believe in as marketers and what we’ve seen be effective. And a lot of it has to do with forgetting that doing too much tracking and too much attribution can also be a problem.
Tune in to this podcast. Hopefully, you guys will enjoy it! If you find it useful, let us know with your like, and don’t forget to subscribe to our channel to make sure you don’t miss future episodes.
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Welcome to another episode of the Growth Marketers podcast! Today we have a virtual guest, his name is Josh Wagner, and he is an Enterprise Account Executive at Lead MD. Josh has a pretty extensive background when it comes to entrepreneurship and growth in both marketing and sales. In this episode, we are having an interesting discussion about trends in B2B marketing, growth marketing tendencies, buzzwords, and terminology.
Very often, when it comes to marketing, businesses have no strategy whatsoever. Seems like every tool that comes up is to be tried out immediately. Josh and Taylor are talking about why it may not be the best strategy for a business. They also explain why you shouldn’t overemphasize the importance of the lead flow without understanding how that translates to the objectives of the business, and more!
So tune in for this, and many other great insights from Josh.
Hopefully, you will enjoy it!
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Today is a special episode as we have a super interesting guest in the studio! Meet Pete Maldonado, the CEO of CHOMPS - a high-quality and healthy protein snacks producing company. In this podcast, we dive into everything CHOMPS-related and everything Pete went through as a founder and as a CEO of a business specifically when it comes to marketing. What are some of the things they were able to do very early on in order to build a brand and build a following in a very saturated industry? And as of recent, what did they have to do in terms of shifts with COVID-19, how it affected their marketing, and how did they manage to scale at the same time? Tune in for a bunch of great insights. Hopefully, you’ll like the episode and find value in what we have to say.
Like what you hear? Subscribe to our podcast to make sure you don’t miss new episodes. Also, we’re constantly on the lookout for new topics to discuss, so if you have questions you’d like us to answer, let us know.
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Today we’re going to discuss a question that we get asked not just every day but multiple times a day. It’s backlinks. Do backlinks still matter? Are backlinks important? How are they going to help me? How do I get more backlinks? It’s an important topic for every marketer, so today, we’ve decided to tackle it to the best of our ability.
We’re going to share with you everything we’ve learned from conversations we’ve had and the data we’ve seen over the years of doing SEO for our clients. Tune in to discover how backlinks impact your search engine optimization, your website’s visibility, and ranking, and what you should consider when developing a strategy around building backlinks for your website. Enjoy!
Like what you hear? Subscribe to our podcast to make sure you don’t miss new episodes. Also, we’re constantly on the lookout for new topics to discuss, so if you have questions you’d like us to answer, let us know.
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We often talk to business owners and entrepreneurs, and the questions they usually ask are revolving around “how to get traffic to your website fast”. While it's perfectly understandable why people ask these questions, what we’ve found over the years is that traffic is not always the problem.
There's never too much attention when it comes to marketing, so even the companies that already have a decent amount of traffic often want more. However, many other variables impact whether or not your website is effective.
Every organization has its definition of what is “effective” and what is “successful”, but most businesses would agree that they are living to drive revenue. And that comes down to quality traffic and how it's going to interact with your website.
So what we mean by saying that “traffic is not your problem” is exactly that. Traffic generation is not the only job of marketing. Having more traffic for the sake of driving traffic is not going to solve anything. You have to get to the very beginning of how this traffic is finding your website. In this episode, we dive deeper into the idea of why traffic may not be your biggest issue when it comes to improving the performance of the website.
Hope it helps! Tune in!
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In today’s episode, we talk about planning, which is extremely important to us as marketers. We’re always planning for our own marketing, but we’re also building a lot of strategies and plans for our clients. Right now is the time of the year when most companies build out their marketing plans and strategies, and it’s typically done only on an annual basis. Or it may be the time when they first engage with an outside marketing partner. So in this podcast, we’re going to talk about how do you go about developing a plan? What is our methodology behind building long- and short-term plans? And what is a continuous planning process?
Tune in and enjoy the episode!
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Last year around this time, we made 20 marketing predictions for 2020, so today’s episode is the second annual edition of our digital marketing forecasts. We are reviewing our last year’s ideas to check how accurate we were, and then we are moving on to our expectations from 2021. If you’re a digital marketer of a business leader who’s looking to find what’s coming next, you’ll enjoy this episode. What marketing initiatives are going to be worth investment? What strategies are going to work? What should we expect from 2021?
Tune in for the podcast!
Tune in for the episode!
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In today’s podcast, we dive into something we are both passionate about. It’s the idea that progress is more important than perfection and that perfection is actually the enemy of progress. And it’s especially applicable to marketing because waiting until something is perfect may result in doing nothing at all. Why do we think that this idea makes a lot of sense for every marketer? What are the advantages and disadvantages of both sides?
Tune in for the episode!
Thanks for listening!
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progress
What we’re going to talk about in this episode is somewhat controversial because we are a marketing agency ourselves and we also write a lot of content for our clients. However, we believe that you probably shouldn’t use someone else’s help to do it. There’s a lot of things about your marketing campaign and marketing strategy that you can outsource, but creating great content requires the expertise and product knowledge only you have. Besides, average content brings average results, and average is what you are most likely to get with content outsourcing. In this podcast, we dive into why you shouldn’t outsource your content and how to manage content creation internally.
Enjoy!
Thanks for listening
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Cool tools used for this podcast: Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21 Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
GrowthMarketersPodcast #brand #contentmarketing
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This episode is a Q&A session with our listeners. We love your questions, keep them coming! What we'll be talking about today is, how fast should you react to changing trends and new platforms? How do you identify your competitors? Should you gate your content?
Enjoy the podcast!
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If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
Cool tools used for this podcast: Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21 Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
GrowthMarketersPodcast #brand #generatesales #Googleads #market #PPCtools #payperclick #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
In today’s episode, we dive into the idea that’s called “the 3% rule.” As business owners and salespeople, we all know how to answer someone’s questions and how to facilitate the sales process if someone is in the market and asking you about your product or service. These are typically 3% of people that are actively pursuing the solution. But what about the other 97%? Should we market to them? How do we get in front of them? And can we address all of them, or maybe some people aren’t a good fit for your solution?
Enjoy the podcast!
Thank you for listening!
DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com
And, if you have any thoughts about this episode, leave us your comments.
What should we talk about next? Please let us know in the comments below.
Cool tools used for this podcast:
Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21
Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
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This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
Today’s episode is going to be another digital marketing Q&A session. Many great questions have been coming in from previous podcasts, so we’ve decided to answer some of them live. How to build a keyword strategy? Do you put a price list on your company website? Should you outsource some business tasks or should you do everything internally? We hope our answers will be useful to a lot of our listeners. Enjoy the podcast!
Thank you for listening!
DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com
And, if you have any thoughts about this episode, leave us your comments.
What should we talk about next? Please let us know in the comments below.
Cool tools used for this podcast:
Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21
Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
GrowthMarketersPodcast #SEO #PPC #Facebookads #Googleads #market #PPCtools #payperclick #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
Today’s topic is branding, or more specifically, leveraging a brand as a demand accelerator to your marketing strategy. Every marketer admits that the brand is important. Salespeople love it when branding helps them close more deals. But how does it actually work? We dive into what “brand” really means, how to get the organization to buy in on the “branding” concept, how to implement some branding activities or branding strategy to your marketing, and what it means across all of your different marketing channels.
Enjoy the podcast!
Thank you for listening!
DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com
And, if you have any thoughts about this episode, leave us your comments.
What should we talk about next? Please let us know in the comments below.
Cool tools used for this podcast:
Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21
Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
GrowthMarketersPodcast #SEO #PPC #Facebookads #Googleads #market #PPCtools #payperclick #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
Today, we’re taking a slightly different approach from what we usually do. We’re doing a myth busters episode! Solomon and Taylor are going to tackle the eight common marketing myths that we hear all the time from either marketers or business owners. What are these myths? Where did they come from? Is there any truth in them?
Enjoy the podcast!
Thank you for listening!
DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com
And, if you have any thoughts about this episode, leave us your comments.
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Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21
Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
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This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
“I know I need to be creating content, I know I need to be active on social media, I know I need to be doing content marketing and demand generation, but I don’t have the budget. Or I don't have time for all of that.” Sounds familiar? What we walk you through today is the 8-step process that we follow for content marketing across our organization. You can borrow this approach to execute a content marketing strategy that is not only going to create a lot of high-quality educational content but will also bring more customers and loyal followers for your brand. Enjoy the podcast!
Thank you for listening!
DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com
And, if you have any thoughts about this episode, leave us your comments.
What should we talk about next? Please let us know in the comments below.
Cool tools used for this podcast:
Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21
Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
GrowthMarketersPodcast #SEO #PPC #Facebookads #Googleads #market #PPCtools #payperclick #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
If you’re developing a strategy, you need to understand your market. But what if the market does not exist yet? What if it’s something completely new and unique that no one has ever seen before? In this episode, we’re going to dive into this very topic. We’re talking about how to market a product or service that is unique or new: how to break into a new product category or new market, come up with a marketing strategy, how to execute, and so much more! Enjoy the podcast!
Thank you for listening!
DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com
And, if you have any thoughts about this episode, leave us your comments.
What should we talk about next? Please let us know in the comments below.
Cool tools used for this podcast:
Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21
Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
GrowthMarketersPodcast #SEO #PPC #Facebookads #Googleads #market #PPCtools #payperclick #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
When you’re running ads, it’s very hard to measure how effective they are. That’s why things can get quite stressful for business owners who want to see the ROI as soon as possible, especially given that the sales cycle may last for 6-8 months. Today’s episode is all about B2B marketing and understanding which metrics and analytics to track. We’re going to dive into leading indicators vs. lagging indicators and which KPIs you should be tracking as a B2B marketer for your own success and the success of your organization to see if you’re moving in the right direction. Enjoy the podcast!
Thank you for listening!
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Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
GrowthMarketersPodcast #SEO #PPC #Googleads #market #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
Today's episode is another Q&A session. We appreciate you guys, sending us all these questions!
We got specific questions mainly around SEO, migrating a website, duplicating a website, sub-domains, and so on. We also tackled the problem, how do we get backlinks? Which is huge!
So, give it a listen, and we hope it answers some of your doubts.
Keep sending us your queries, and we will do our best to answer.
Thanks for tuning in!
DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com
And, if you have any thoughts about this episode, leave us your comments.
What should we talk about next? Please let us know in the comments below.
Cool tools used for this podcast:
Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21
Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
GrowthMarketersPodcast #SEO #PPC #backlinks #subdomains #market #migratingwebsite #duplicatingwebsite #leads #conversions #smallbusiness #mediumbusiness #whitelabel #digitalmarketing
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth. https://www.oneims.com/
We get a lot of interesting questions from our listeners, so we thought, why not do a Q&A session today!?
For this episode, we chose three questions
- What is better SEO or PPC?
- How do you manage Facebook ad fatigue?
- What are the best PPC tools for SMB’s or Small/Medium businesses?
We have tried our best to shed light on these topics, and we hope you got some useful nuggets of information.
If you are looking for SEO services or Social media marketing, we are happy to help https://www.oneims.com/social-media-marketing/
We love questions like these, so keep asking us, and we will answer them in the following episodes.
Thank you for listening!
DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com
And, if you have any thoughts about this episode, leave us your comments.
What should we talk about next? Please let us know in the comments below.
Cool tools used for this podcast:
Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21
Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
GrowthMarketersPodcast #SEO #PPC #Facebookads #Googleads #market #PPCtools #payperclick #leads #conversions #smallbusiness #mediumbusiness #socialmediamarketing
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
Are you frustrated about low rates of conversions from leads? Talk to one of our consultants here https://www.oneims.com/
Everyone is generating content, and there are many misconceptions about what content is effective and what is not. Also, how to measure the effectiveness of the content.
It’s not just about leads and conversions. You need to go beyond analytics to see how the content is working for you. One view from the right person is more valuable than a hundred views from the wrong people.
It is tricky to determine how much value a particular content brings to a business. In this episode, Solomon and Taylor offer helpful suggestions to measure the success of your content.
If you have any questions, send us an email at GrowthMarketers@oneims.com
And, if you have any thoughts about this episode, leave us your comments.
DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
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Cool tools used for this podcast:
Rode RODECaster Pro Podcast Production Studio -https://www.amazon.co.uk/dp/B07M5LQ1YZ?tag=kitco0d-21
Shure SM7B Vocal Dynamic Microphone, Cardioid - https://www.amazon.co.uk/s?k=shure+sm7b+cardioid+dynamic+microphone&tag=kitco0d-21
GrowthMarketersPodcast #contentmarketing #marketingagency #marketingcontent #business #market #contentanalytics #contentwriting #leads #conversions #content #writing #marketingcopy
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
How do you select a marketing agency or a marketing partner for your firm? Today’s episode offers several tips to help you find the right marketing agency. It is a competitive market, and finding the right fit for you can be a grueling task.
You should be looking for a partner rather than a vendor for doing tasks!
Listen to Solomon and Taylor as they share their thoughts on finding the best marketing partner for you.
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GrowthMarketersPodcast #B2Bbrands #Marketingagency #Marketing #business #market
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
Do you get frustrated when you get a lot of bad quality leads? Most business owners are quick to write off inbound leads as poor quality as compared to other leads. In this episode, Solomon and Taylor talk about the quality of inbound leads. They offer suggestions on how to address this issue of poor leads. How can we improve the quality of leads from a strategic and tactical point of view? First, we need to understand a good lead vs. a bad lead. As it is a different process, the sales team must understand the correct method to manage and facilitate these leads.
As a marketer, are you reactive or proactive? In this episode, Solomon and Taylor explore the idea of being proactive vs. reactive, specifically when it comes to marketing strategy or marketing plan.
Most marketers deal with this as an outside marketing strategy. When an organization or somebody in the organization is at risk, most marketers think that they must always be reactive, putting out fires. This mindset must change.
Solomon and Taylor dive into some use cases and scenarios on how to be a more proactive marketer than a reactive one.
Highlights
03:36 – 03:42-Taylor – “There are lots of organizations that maybe unknowingly are reactive in the same capacity.”
04:53 -05:06 -
Taylor- “The shift to have a more proactive strategy…and change that so you have a plan in place, and you’re moving along in having some benchmarks along the way.”
06:13-06:27-Solomon – “There are just no resources put aside to think and plan and strategize; therefore, they end up being in a position of having to be reactive when there have nothing else that they could be doing.”
08:14-8:24- Taylor- “You do need to be flexible; you need to be agile; you need to be able to adapt to whatever the situation is. But you should have some scenarios played out.”
12:35 –12:39- Taylor - “You have to have some discipline to stick to the plan, and the only way to do that if you have a plan in the first place.”
12:40 – 12:48- Solomon – “Even though we don’t know what’s going to happen five years from now. We certainly can plan on how much money we like to be making in five years. So, we can work backward.”
16:31 -16:46 - Taylor – “The more proactive you are, then inherently the less reactive you have to be… The more reactive you are, it just compiles. All of a sudden, you are putting down fires all over the place.”
18:40– 18:47 -Taylor - “The whole reason that you are going to get that pressure and all of a sudden you become reactive is because we are looking at maybe the wrong metrics.”
19:01 -19:12- Taylor- “We need to have a bigger pipeline and multiple channels of lead and multiple sources of bringing in revenue, that going to relieve a lot of external pressure and the stress.”
20:00 –20:09- Taylor- “The proactive strategy would be how do we actually build the bigger brand so that we are getting more of those leads and not only are people just searching for a solution and finding us, but they are actually searching for our brand name.”
20:11 - Taylor- “We need to build a brand presence, and we are going to do that by continuously providing value to our audience, to our potential customers and help them see that using our solution, partnering with our company is going to be better for them.”
Key takeaways
For a business to be proactive, planning is critical. A proactive strategy includes building a brand presence and providing information to the target customer that using the business’s solution will be good for them. Also, provide value that is unrelated to the business’s services. Buy-in from the leadership will give the freedom to execute the plans. If the business focuses only on generating leads, it will get stuck in a reactive mindset.
If you have any questions, you know where to find us, www.oneims.com/podcast
We love to hear from you
Thank you for tuning in!
As a B2B marketer, how many touches does it take to convert a lead or a customer? From a marketing standpoint, how many interactions do we need to have with potential customers before they would become a customer?
We get these types of questions a lot, and in this episode of Growth Marketers Podcast, Solomon and Taylor sit down to dive deeper into the subject. We hope you might find some useful tips in there, enjoy!
Highlights
3:10- 3:20 - Taylor- “Just because it is possible that someone sits down, goes to google, performs a search, clicks on an ad, makes the purchase. That is an exception not, the rule.”
4:47 – 5:01 - Taylor- “What we have seen is that it can take eight to ten to upwards, depending on the complexity of the sale, fifteen touches for you to really be remembered, be recognized, warm someone up and then educate them…”
5:46 – 5:55 -Taylor – “It is always a better idea to have more interactions, as long as those interactions are value-packed and value-filled interactions,”
5:56 – 6:04 - Taylor – “What you don’t want to do is just look at the metrics and dictate your strategy based on the data alone.”
8:24 –8:32 -Taylor - “Map that entire journey (customer’s journey) out, identify what those triggers are, what those points are where you can provide value “
8:44 – 9:03 - Taylor – “Anything that is valuable to your audience from the top of the funnel, all the way to the bottom of the funnel, build out marketing collateral for each one of those to provide value and then look at the channels and the devices that your prospects or your customers can be on, and that’s where you start touching them”
9:53 –10:03 - Solomon – “You shouldn’t care, how many touches it is going to take, you are not trying to make it into a scientific equation, that twelve and a half (touches) equals a deal. “
10:22 –10:27- Solomon- “You are helping somebody figure it out, and some people need more help than others.”
10:33 – 10:37 - Taylor – “The more touches do not necessarily mean more time, sometimes it means actually the opposite.”
16:26 – 16:36 -Solomon- “I think there is no right answer to the question how many.it is how many things can you actually create to add value to somebody who is actually looking forward to your products and solutions.”
Key takeaways
It is better to create as many touchpoints as possible and segment it to different types of audiences. So, if you serve three different industries, make sure that they do not see the same ads. Depending on the location, they should see different things.
Think about providing more touches that offer more value than showing off something that is not useful to the end customer. With this mindset, you will move in the right direction.
If you have any questions, you know where to find us, www.oneims.com/podcast
We love to hear from you
Thank you for tuning in!
We get this question all the time! In this episode of Growth Marketers Podcast, Solomon, and Taylor, sit down to discuss some exciting scenarios about this topic. Should you stop spending money on Google Ads if you are ranking well for your keywords in organic search? Listen to find out why!
We concluded that it is not wise to stop spending on PPC even if you rank on the first page of a search engine. If you have no capacity issues and want to grow your market share and brand awareness, you can adjust spending and strategy to invest in paid ads. You can use the wealth of data from paid campaigns to inform and to direct your SEO strategy for future campaigns, keywords, search terms.
If you enjoyed this podcast, share it with someone who needs to hear this!
DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review. What should we talk about next? Please let us know in the comments below.
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
Having trouble driving traffic to your content pages? The key is to understand methods of promoting content, including paid promotion on different platforms. In this episode, Solomon and Taylor talk about content marketing and strategies that they implement to increase the content’s visibility. Both Taylor and Solomon agree that one quality content, distributed across many platforms is better than a large amount of content distributed on one platform each. Some paid promotion options discussed in the talk are content discovery sites, long-tail search ads, carousel ads on Facebook and Instagram, promoted tweets, Reddit promoted posts, promoted pins, and Quora ads.
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In this episode Solomon and Taylor into the concept of 'Personas.' What is Persona? And what are the challenges that marketers go through when marketing to multiple personas? If you are selling to multiple personas, how do you evaluate that and adapt marketing strategy to accomplish your goals? All these questions and more on this podcast.
Key Takeaways
When you build your marketing plan, the first step is to identify your marketing persona. After that, you start looking at your buyers’ journey. A lot of times organizations look at the buyer’s journey and then try to apply personas and try to match them. This is the wrong way to go about it. So, first, map out the different personas. Also re-evaluate the market and what your personas might care about from time to time.
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In this episode, Solomon and Taylor talk about how and why your organization should shift from lead generation to demand generation. If you understand the difference between these two approaches, it will create a marked impact in the way you operate as a marketer.\
In Demand generation, you create awareness about your product/service by making valuable content that provides solutions to the customer's problems. Make the content easily available to the customer and promote it so that it reaches the right people. This will create qualified leads that have value.
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In today’s episode, Solomon and Taylor talk to special guest, Tony Burke, CEO of Pivot health advisors. They talk about the state of the market during the Covid 19 pandemic, from a logistic perspective as well as from a leadership standpoint. Tony reveals the strategies he employs for his clients, to improve leadership skills, and understand how to handle time of crisis.
If you are the leader of any kind of team, this podcast will be useful for you.
A leader is one who accepts and adapts to changes, and one who openly communicates in a genuine manner. Companies that look towards the future, investing in technology, and provide good end to end service even in times of crisis will come up better after the pandemic. As Tony said, “Who are you being as a company, who are you as individuals, and what are you delivering and why? all of it is part of a successful strategic direction.”
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This episode was all about going back to the basics. Solomon and Taylor dove into the topic of Inbound Marketing, sort of like an Inbound Marketing 101. What is inbound marketing? And how do you implement that in your organization?
An important point that came up during the talk was the need for marketers to create valuable content that attracts, engages, and delights the customer. Thereby making them more familiar with the brand. Ultimately, the companies that are doing well are those which provide better user experience to the end-user.
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In this episode, Solomon and Taylor talk about the Flywheel and Funnel, two mechanisms in business, in relation to the customer. They discuss the need to eliminate the funnel and focus on the flywheel. A funnel is a set of processes that a person goes through until he is a customer. There are sales funnels, marketing funnels, etc. Whereas, in a flywheel, everything revolves around the customer. Here, the customers are in the middle, and marketing, sales, and service around it. This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
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In this episode, Solomon and Taylor discuss how businesses can effectively navigate and stay afloat during the Covid 19 pandemic. They talk about what can be done from a marketing perspective and also offer insights and practical suggestions on how to come up better on the other side when the Covid 19 crisis is over.
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It’s a somewhat tabooed topic to talk about how much SEO costs because the idea is that the traffic is supposed to be organic and you’re kind of not supposed to pay for it. In this episode, we explain why it’s often necessary to pay for generating traffic, how much would that cost if you were to buy it, and why good SEO, at the end of the day, is the money well spent.
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ROI is a huge topic when it comes to marketing specifically, as people want to understand whether their investment is justified. And even though most agree that marketing takes time, they don’t really believe it. In this episode, we talk about what you can realistically expect from digital marketing and when you should see the ROI. Tune in!
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Many business owners are still not sure whether their website is an asset or a liability, but if done right, it can become a legit revenue-producing machine. In this podcast, we’re talking about the reasons why investing in your marketing and website is a positive change for your own team and your infrastructure. The organizations that go ALL IN with this idea are the ones that achieve true success. Enjoy the episode!
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In today’s podcast, we’re talking about PESO, which is an acronym for Paid, Earned, Shared and Owned media. PESO is a methodology used by a company, entrepreneur or cause in order to categorize their marketing initiatives. How can you implement and leverage this framework for your marketing strategy and what it can mean to your business? Enjoy the episode!
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In this episode, Solomon and Taylor are answering the second round of your FAQs! Tune in for more great questions every marketer and business owner might have at some point in their career, which are related to SEO, digital PR, business growth, and other important aspects.
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In today’s episode of Growth Marketers podcast, we bring over some guests to share their business success story with you. Meet Bill and Keith Daubmann, a father-son team from My Shower Door, which is a glass manufacturing business based in South-West Florida. In this conversation, we cover a wide range of great topics, from personal to business, finance to marketing. Tune in for some inspiration and valuable insights!
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Samuel Thimothy joins us again on this episode of Growth Marketers, and we talk about his five-point checklist when analyzing a client or company's performance.
Today we cover a topic that any business owner comes across– and this is how much should I be spending when it comes to marketing?
Today we answer a few burning questions from some of our listeners. On this episode, we cover SEO, PR, and hiring internally vs externally when it comes to marketing.
In today’s episode, we talk about leveraging contacts for businesses that are trying to market. There is more to it than just a list of names, and we will be discussing the in’s and out’s of it on this podcast.
As we know, B2C companies are always on the cutting edge of marketing– on both good and bad– pushing the envelope, pushing the limit, on enticing their customers. On today's episode, we talk about what we can learn from these companies and what we can implement behind our own B2B brands.
In any industry, there are two completely different ways that you can operate your business. You can operate in a red ocean, or you can operate in a blue ocean. Listen to today's episode to hear what these two styles are and how you should consider operating as a business.
Not every industry grabs the attention of consumers. Consulting firms, industrial corporations, medical products– these are all businesses with huge operations but may have a tough time building a brand. In today's episode, we talk to Samuel Thimothy on how you can build brand awareness and loyalty in unsexy industries.
Capturing quality leads for your company is crucial to winning new business in the digital age. However, if your conversion rate is lower than you would like, there may be some friction in your funnel that's stopping you from getting more leads. On this episode of Growth Marketers, we discuss what the friction points could be and how you can fix them.
In the past decade, marketing has changed completely from where it started. We have seen tons of innovations, new techniques, and industries that have changed entirely because of different trends in digital marketing. On this episode of Growth Marketers, we discuss 20 B2B marketing predictions for 2020 that we expect will start the next wave of digital marketing.
On today’s episode of Growth Marketers, we talk all about podcasts and why you may want to start one for your business. Podcasts are an incredible and underrated way for your business to target new audiences and expand your reach even further. If you or your company has thought about starting a podcast, or looking to launch one but just not sure where to start, then this episode is for you!
Video has become an unstoppable force in today's world of marketing. Authenticity, relatability, and emotion are all powerfully captivated through video. If your business does not use video in some form or fashion, it's time to start doing so! On this episode of Growth Marketers, we cover tons of ways your business can start implementing videos, from marketing, sales, and even HR.
There’s always talk that the riches are in the niches. So whether you’re a business, online or brick and mortar, or a blogger, yes– it’s important to know your niche, but it’s also important to not out-niche yourself. So, are you ready to nail your niche?
When it comes to B2B marketing, content marketing plays a huge factor when it comes to campaign success. It's not just about posting on social channels– it's about the lifecycle of that piece of content and how you promote it.
The term backlink– it is coined quite frequently in the marketing industry, and can seem very foreign to many. What is a backlink? What is link-building? How do you go about getting backlinks? Why are backlinks important for your company's SEO? We discuss this and much more on this episode of Growth Marketers!
On this episode of Growth Marketers, we talk about the philosophy of survivorship bias. The thought behind survivorship bias can make or break the success of your business– including your marketing efforts. Listen in to learn how you can catch survivorship bias and avoid it from hurting your company.
Is writing content for the sake of writing content worth your time and effort? How do you measure the impact of it in your business? We cover this and much more in this episode of Growth Marketers.
ABM, or Account Based Marketing, has become a critical strategy for B2B marketers. In this episode of Growth Marketers, we cover what ABM is, why it is so popular, and why it can change the course of how you execute your marketing.
Email is a tool that's often forgotten when it comes to marketing. In this episode of Growth Marketers, we discuss when it is a good time to begin email marketing for your business, the strategies you should use in your campaigns, and why email has the best ROI when it comes to your organization's marketing.
It's the age old saying– jack of all trades master of none. When developing your marketing message and launching your ad campaigns, how should you determine if you should cast a wide net or target a specific audience? On this episode of Growth Marketers, we cover how to target as a marketer.
Starting out with Facebook Ads can be quite tricky. It can be difficult to set up a campaign and prove ROI. We're always asked, how can I spend $1 in ads to generate $100 in new business? In today's episode of Growth Marketers, we cover tips, tricks, (and secrets!), that you should keep in mind when developing your Facebook Ad campaigns.
In any business, when it comes to marketing, it's important to understand what metrics to track, measure, and execute on. Check out which SEO metrics your business should be measuring on this episode of Growth Marketers!
When it comes to marketing for a manufacturing company, there is no "one size fits all" approach. However, these are strategies that can be put into place for any manufacturer to see growth in their business.
In today's episode of Growth Marketers, we answer some common misconceptions that our listeners have when it comes to digital marketing. Listen in to learn what the reality is in the world of marketing!
**Expectation: New campaigns should see immediate results
Expectation: Social Media is Magic**
Expectation: SEO is dead
Expectation: We need one message that speaks to our entire audience
Expectation: I will buy top of the line tools, and my team will be fine.
Expectation: There is a lot of work upfront, then you can go on autopilot
Expectation: I can’t compete with my competitors budgets on adwords
Expectation: A website is all I need for marketing. If you build it, they will come.
Expectation: More Traffic = More conversions
Expectation: I results will be greater if I work with someone locally
Expectation: All I’m missing is SEO
Expectation: I only post on one social platform - my audience is not on Facebook.
Expectation: We’ve been in business for 50 years without any Google. So we’ll just keep doing what we’re doing.
Expectation: Google is free, why should you pay for it.
Expectation: We get far too many spam emails - I don’t want to do email marketing for our company
What is conversion rate optimization? What is it on your website that you should be testing? How can you improve your conversion rate? What tools and technologies should you be using? We cover this and much more on this episode of Growth Marketers.
Today, when we talk about marketing, we often think of social media, blogs, SEO, and what not. However, one of the most forgotten marketing strategies is PR. On this episode of Growth Marketers, we discuss Digital PR and what makes for an effective PR strategy.
On this episode of Growth Marketers, we talk about B2B marketing! We have been in the B2B marketing space for over a decade, and today, we will be covering every aspect of the funnel when it comes to B2B companies.
In today's episode of Growth Marketers, we dive into LinkedIn Ads. When thinking of ad platforms, LinkedIn is often forgotten compared giants like Google and Facebook. In this episode, we discuss the advantages of LinkedIn Ads and whether it be would be a good fit for your company's campaign.
The amount of business who want to get into Facebook Ads have exploded in popularity. Today on the Growth Marketers Podcast, we we dive into why Facebook Ads is powerful, insights into creating campaigns, and why you should start diving into Facebook Ads for your business.
In this day and age, social media has changed entire industries and changed the way we look at the world. With all of these platforms, social media also has the power to influence buyers. Learn how you can use social media to drive more business to your company while also building a brand to showcase to the world.
Pay-per-click (PPC) marketing campaigns drive fast traffic. On this episode of the Growth Marketers Podcast, Solomon Thimothy and Taylor Rowe are talking about how you can get the most ROI from your next AdWords campaign without spending money on keywords that don't convert. They also share the secrets to taking your campaigns to the next level and optimizing for leads. Discover how to set your PPC goals and work backwards from them to increase the lifetime value of each campaign.
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If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
In this episode, we’re going to introduce you to one of the most important strategies of digital marketing - Search Engine Optimization (SEO). Chances are you’ve already heard of the term ‘organic traffic, which is driven to your website directly from search engines. SEO, as a digital marketing strategy, increases the visibility of your business on search engines and puts it in front of potential customers who’re naturally looking for a service or product you’re offering. You’re going to learn basic concepts of on-page and off-page SEO and ways to increase rankings and organic traffic to your website.
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
Thank you for listening! DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.
If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast
Globalization provides us with unlimited ways to put our businesses in front of a targeted audience and convert potential customers. In our first episode, we’ll discuss the basic concepts and impacts of digital marketing on your business results. We won’t jump straight in details, but rather provide you with a general view of different aspects of digital marketing. Learn how your business can thrive and which digital marketing strategy might be the best choice for you.
This series is brought to you by OneIMS - Integrated Marketing Solutions that fuel explosive business growth.
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If you have any questions, send us an email at GrowthMarketers@oneims.com or visit oneims.com/podcast