Rockstar CMO FM: Recent Episodes
Rockstar CMO
Does the world need another f'in' marketing podcast? Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I've met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you. Learn more, follow and get the show notes at https://rockstarcmo.fm.
We return after a week away, and Ian Truscott kicks off this episode with a thought about the imposter syndrome that haunts content creators worrying about whether all of their ideas have already been written. And, as our regular Rockstar CMO advisor, Jeff Clark is away this week, Ian's guest is Dilya Abushayeva, marketer, storyteller and founder of Mavuus. As Dilya shares in her bio: "I’m a lover of all things marketing – but if I had to choose a favorite, it would probably be storytelling. I love a good opportunity to thoroughly get familiar with a subject matter (a product, a person, or a brand) and then be able to paint an interesting story that truly engages and captivates the audience. Over the last 15 years, I’ve had the fortune to work alongside some of the most talented marketers out there – listening, learning, and observing from various fields of the monstrous marketing machine, including product, communications, and demand gen. I’ve learned that the power of marketing can’t be boxed in. It’s not all about leads, neither is it all about inbound or outbound. The true power of marketing lies in understanding how all the elements work together like clockwork to generate real results. Creativity is not a nine-to-five job, it can’t be timed, and it definitely cannot be forced. Great ideas are generated as a result of a clear mind and limitless inspiration. My inspiration comes from art, music, books, travel, and politics, to name a few." Nicely put, and as you'll hear, Dilya has a passion for our craft, and we recommend checking out the Mavuus platform. And as usual, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a great thought from a recent webinar he did with Optimizely's Dean Barker - Palaces of Innovation: The Impact of Platforms and Process on Creativity. Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Dilya Abushayeva on LinkedIn
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Ian’s Tuesday 2¢ Blog
Dilya's company - Mavuus
Robert’s company: The Content Advisory
Our mutual chum Deane Barker on LinkedIn
Roberts webinar with Deane Barker - Palaces of Innovation: The Impact of Platforms and Process on Creativity.
Robert’s latest book is available to preorder on Amazon.com
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss rebranding. No prizes for guessing what inspired this conversation, but it's not just about X, Jeff shares 5 steps for rebranding and what any of us should consider. And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on measuring if your marketing is broken. The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Ian’s Tuesday 2¢ Blog
Robert’s company: The Content Advisory
Robert's latest book is available to preorder on Amazon.com
The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Changes by 2Pac on YouTube
Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations. Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who returns from holiday to the marketing studio to discuss a new TLA from Forrester LRM (Lifecycle Revenue Marketing). And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on differentiation and appealing to the quantitive and subjective needs that drive a buying decision.
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Ian's Tuesday 2¢ Blog
Forrester's blog post about LRM - Lifecycle Revenue Marketing
Robert's company: The Content Advisory
The Experience Advisors Community
The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Wonderwall by Oasis on YouTube
Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them. Ian goes backstage with Keith Smith, Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. Keith is also the host of The Fuel Podcast which is focused on business development and features great guests from around the world of agencies and advertising. Ian and Keith chat about what he's learned from hosting that podcast, including creativity, diversity in thinking and AI. Finally, we wind down the week in the Rockstar CMO virtual bar, but as Robert is also away, Ian is joined by Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, who, as a branding expert, shares his view of Elon's recent rebrand of Twitter to X.
The people:
Ian Truscott on LinkedIn and Twitter
Keith Smith on LinkedIn or Twitter
Todd Irwin on LinkedIn and Twitter
As mentioned in this week’s episode:
The Nudge Podcast episode on card counting
Rockstar CMO Episode 6 – Interview with Keith Smith
The Advertist Ad: https://youtu.be/_foRlrcb6WI
Keith's podcast - The Fuel Podcast
Keith's company - The Advertist
Keith's cause - Stream Aid
Todd’s agency – Fazer
Mona's Bar in NY on Facebook
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Think (About it) by Patra featuring Lyn Collins on YouTube
Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
In a different format this week, Ian Truscott is following some advice to share a bit more of his perspective, especially while Jeff Clark (our resident Rockstar CMO strategy advisor) is away he flies solo sharing his view of the friction in sales that he calls FOFU; the Fear of F'in' Up and what marketers can do to overcome it. Continuing the theme of learning more about Ian, he shares a chat he had with Seth Goldstein, the founder and Principal Creative Director at Goldstein Media a full-service digital marketing agency located just north of Philadelphia in historic Doylestown, Pennsylvania. Seth's show Entreprenuers Enigma is part of the marketing podcast network and has featured some great guests, including Mark Schaefer, Jason Falls and Guy Kawasaki. You can learn more about Seth when Ian interviewed him for episode 130, and then back in April, Seth had Ian on his show, and we share that interview here this week. Finally, we get back on track, and we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, , who shares his thoughts on programmatic advertising and AI - does marketing ruin everything?
The people:
Ian Truscott on LinkedIn and Twitter
Seth Goldstein on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
From Ian's blog: Everybody is FOFU Fighting
Seth’s company: Goldstein Media
Seth’s podcasts: Entrepreneur’s Enigma
The original interview with Steh Goldstein
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Kung Fu Fighting by Ceelo Green on YouTube
Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott chats with Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and they share their best and worst experiences of B2B influences, both in their careers as analysts and as marketers at B2B technology vendors. Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, returns for a third visit to the show. Todd brings over 30 years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy’s, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies. Todd has developed a compelling methodology that delivers business-to-brand strategic alignment that positions companies more competitively in their market and returns for a third chat with Ian to discuss branding, specifically brand acquisitions. Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on what we can learn from the dramatic adoption of Threads and how we can take the same approach with our audience and products. The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Todd Irwin on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Todd’s agency – Fazer
The Content Advisory
The Experience Advisors Community
Robert’s podcast with Joe Pulizzi This Old Marketing
The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Bad Influence by the B52's on YouTube
Please get in touch if you have any thoughts or suggestions on the topics we discuss. Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Marketing Studio, Jeff Clark, our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and he shares what Jeff described as the "Five F’in Fundamental Faces of Our Personas". Ian then goes back backstage with Matthew Woodget, the business story telling guy, who last appeared on episode 112. Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you’ll hear he’s an author and he heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures. In this conversation, they discuss Matthew's agency, the value of storytelling, his book Storytelling for Action Playbook, and why he pulled it from publishing and rewrote it. Finally, we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, who shares a cocktail and a thought about marketing. This week when discussing facts becoming truths becoming facts, he shares his Point of View Architecture model. Enjoy! The Links The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Matthew Woodget on LinkedIn and Twitter
Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
Matthew's agency Go Narrative
Storytelling for Action Playbook
The Content Advisory
The Experience Advisors Community
Robert’s podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Do I Wanna Know? by Arctic Monkeys - on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' steps to creating personas. We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a chat about a topic that's on the lips of all marketing technologists; composability. Regular listeners will remember Cathy, who has over 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. And at The Content Advisory, Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technology. Finally, as usual, we wind down the week in the Rockstar CMO virtual bar with Cathy's colleague, Robert Rose, Chief Troublemaker at The Content Advisory, who shares a cocktail and a recommendation for sailing your marketing craft into today's economic headwind. Enjoy! The Links The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Cathy McKnight on LinkedIn and Twitter
Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
Robert and Cathy’s firm The Content Advisory
Cathy’s podcast: Uncharted Journeys
The Experience Advisors Community
Robert’s podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
If Everybody Looked the Same, by Groove Armada on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director in the Marketing Studio, where Jeff shares how to create your ICP (Ideal Customer Profile). Ian then goes backstage with Tim Ringel, a serial entrepreneur with the passion and drive to push past the status quo. This desire to make things work the way they’re supposed to has led him to the role of Global CEO of next-generation international advertising group Meet The People. Tim is a seasoned global CEO, a builder of multiple international agency groups, he's built an agency to more than 3,000 staff with 68 offices around the globe, run world-renowned Spring Studios and Reprise Digital, IPG Mediabrands’ digital global agency network. Tim has been a speaker at over 250 industry events, including talks at the United Nations, Cannes Lions, Google and Facebook, and he is an active supporter of entrepreneurial associations and charities. In this inspirational conversation, Ian and Tim chat about his rock star marketing career, starting with a fascination with code, growing and selling agencies, and a nomination for the Rockstar CMO Swimming Pool that we can all feel right now. We then wind down the week in the Rockstar CMO virtual bar where Robert Rose, Chief Troublemaker at The Content Advisory, shares a cocktail and his 3 i's for understanding your content audience; Inspiration, Implication and Initiation. Enjoy! The Links The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Tim Ringel on LinkedIn and bio on the Meet The People website
Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
Meet The People
The Rockstar CMO Swimming Pool
Robert’s website, that he said he’s ashamed of, take a look 😉 –> https://contentadvisory.net/
Robert’s Experience Advisors Community
Robert’s podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
I Want You, the Beatles - played by the Dave Matthews Band – on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares a model for measuring your brand, with some practical ideas. Ian then goes backstage with Mark Ordover, Chief Operating Officer at Evergreen Trading, a media investment firm that is powered by trade. Ian learns about how media trading works, as brands can trade real estate, aeroplanes, inventory and all sorts of assets for media, and Mark breaks down their model and provides insight into this fascinating part of the advertising business, running a 100% employee-owned company and gives us a COO's view of marketing. We then wind down the week with a cocktail in the Rockstar CMO virtual bar, where Robert Rose, Chief Troublemaker at The Content Advisory shares a cocktail and has some excellent advice for using ChatGPT in your content marketing strategy.
Enjoy! The Links The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Mark Ordover on LinkedIn
Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
Evergreen Trading
The Rockstar CMO Swimming Pool
Robert’s website, that he said he's ashamed of, take a look ;-) --> https://contentadvisory.net/
Robert’s Experience Advisors Community
Robert’s podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
The Pretender by The Foo Fighters – on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares his 5 f'in' fundamentals for campaign planning. Ian then goes backstage with Jill Jago, a futurist, entrepreneur and strategic communications consultant who has worked for global design firms, including NBBJ, Arup, AECOM, and B+H. She has dedicated her career to creating the circumstances that make more sustainable outcomes possible. After three decades in the design industry, Jill is now focusing on growing her own sustainable beauty company as the co-founder of Vermouth. In this fun conversation, Jill shares the story behind founding Vermouth, her career journey and some great advice for startup marketers. And the Ian winds down the week with a cocktail in the Rockstar CMO virtual bar where Robert Rose, Chief Troublemaker at The Content Advisory shares a great cocktail recipe and some sage advice for organizing content, asking Are You Optimizing Content for a Library or a Network? Enjoy! The Links The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Jill Jago on LinkedIn
Robert Rose on LinkedIn, Twitter and his website
As mentioned in this week’s episode:
Vermouth Beauty - on their website, Instagram and Facebook
The Rockstar CMO Swimming Pool
Robert’s article - Are You Optimizing Content for a Library or a Network? The Distinction Makes a Difference
Robert’s Experience Advisors Community
Robert’s podcast with Joe Pulizzi This Old Marketing
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
All I do is win by DJ Khalend – on YouTube
Drink by Alestorm (the pirate rock!) - on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Marketing Studio, our host Ian Truscott chats with Jeff Clark our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, about bringing ARTE (Awareness, Revenue, Trust and Enablement) to campaigns, following on from their previous conversations about personas.Richard Medcalf, the founder of Xquadrant, an executive coach and leadership consultant, returns to the show, going backstage with Ian to discuss his new book Making Time for Strategy and discuss the four key success factors that Richard has uncovered in his work with exceptional founders and CEOs and their teams - Tactics, Influence, Mindset, Environment (T.I.M.E.).Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought about differentiation, and how to find your purple ocean.Please get in touch if you have any thoughts or suggestions on the topics we discuss.Enjoy!—The Links (if you can’t see them, please stop by https://rockstarcmo.com)The people:Ian Truscott on LinkedIn and TwitterJeff Clark on LinkedIn and TwitterRichard Metcalf on LinkedIn, TwitterRobert Rose on Twitter and LinkedInAs mentioned in this week’s episode:Richard's company: Xquadrant, and his book: Making Time for StrategyExperience Advisors Mastodon The Content Advisory BlogRockstar CMO:Rockstar CMO on the web, Twitter, and LinkedInPrevious episodes and all show notes: Rockstar CMO FMTrack List:Piano Music is by Johnny Easton, shared under a creative commons licenseWe’ll be right back by Stienski & Mass Media – on YouTubePaint Me by the Ohio Players on SpotifyLearn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to Think Like a Brand, our mid-week shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t. Who are we? Liz High is an insight ninja, marketing strategist, speaker and author who has worked with some amazing brands and, more recently, has focused on supporting FinTechs, banks and credit unions to embrace brand thinking and is the co-author of Think Like a Brand Not Bank. And our host is Ian Truscott, who shares marketing street knowledge he’s picked up in his journey from techie to CMO. This week Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes a great brand, why this is important, and the concept from her and Allison Netzer's book "brand is the business case" Enjoy!
You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com — The links:
The Interband Global Brand Study
Ian Truscott on LinkedIn, Twitter and the web.
Liz High on LinkedIn and Twitter
Liz High’s book – on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank
Learn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at Think Like a Brand on Rockstar CMO
You can find Rockstar CMO on the web, Twitter, and LinkedIn
— Please say hello if you have any thoughts or suggestions for the topics we discuss. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Marketing Studio, our host Ian Truscott in the spirit of the holidays, asks Jeff Clark our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, if he would give thanks or no thanks to a bunch of marketing topics that have come up on the show recently. Ian then goes backstage with Alisa Groocock, who, as you’ll hear, has had a fantastic career as a marketing leader and analyst, most recently as Senior Vice President at Agent3, and before that as a VP, Principal Analyst at Forrester Research, where Alisa was responsible for helping hundreds of companies to build, execute and optimize their Account Based Marketing strategies. Prior to Forrester, Alisa spent over 20 years on the client side in field marketing roles at HP, Cisco and Informatica, where she worked closely with Sales to execute key account programs. They discuss Alisa's career, ABM (Account Based Marketing) and if it's still the hot thing for B2B marketers, her latest thoughts on what's next, and she has a great nomination for our portal to marketing hell, the Rockstar CMO Swimming pool. Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, for a Thanksgiving cocktail and a chat about putting the story in all of your content, however mundane. Please get in touch if you have any thoughts or suggestions on the topics we discuss. Enjoy! — The Links (if you can’t see them, please stop by https://rockstarcmo.com) The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Alisa Groocock on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Articles:
Writing Is Writing, Right? Not If You Want To Keep Your Content Creation Team
How a Spoonful of Story Helps Even ‘Boring’ Content Go Down
Robert’s links
Experience Advisors Mastodon
The Content Advisory Blog
Experience Advisors
Podcast: This Old Marketing
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Thank You (Falettinme Be Mice Elf Agin) by Sly & The Family Stone on Spotify
— You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to Think Like a Brand, our mid-week quick shot of the Rockstar CMO F’in’ marketing podcast, where we discuss thinking like a brand, specifically in industries that often don’t. Who are we? Liz High is an insight ninja, marketing strategist, speaker and author who has worked with some amazing brands and, more recently, has focused on supporting FinTechs, banks and credit unions to embrace brand thinking and is the co-author of Think Like a Brand Not Bank. And our host is Ian Truscott, who shares marketing street knowledge he's picked up in his journey from techie to CMO. This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic. Enjoy! You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com — The links:
Ian Truscott on LinkedIn, Twitter and the web.
Liz High on LinkedIn and Twitter
Liz High’s book – on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank
Learn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at Think Like a Brand on Rockstar CMO
You can find Rockstar CMO on the web, Twitter, and LinkedIn
— Please say hello if you have any thoughts or suggestions on the topics we discuss. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive back into the big topic of personas. Now we've defined them from the last episode, Jeff steps through 5 steps to apply personas to content and campaigns. Ian goes backstage with Robert Jordan, the co-founder of InterimExecs, an elite group of top executives who are experts at growing and fixing company after company. After founding and then selling the first Internet-coverage magazine in the world, Online Access, Robert began taking on interim CEO gigs. Multiple company sales and IPOs followed, and in 2007 he started an online network for interim executives from around the globe, expanding to 2,300 executives from 45 countries. Robert is also a best-selling author, publishing “How They Did It: Billion Dollar Insights from the Heart of America” and, as you’ll hear most recently “Right Leader Right Time: Discover Your Leadership Style for a Winning Career and Company”. Ian and Robert discuss advice for having a fractional or interim career, the inspiration for writing his latest book and the four leadership styles he identifies in that book; Fixer, Artist, Builder, and Strategist (FABS) and which of these best suits a rock star CMO. Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, for a marketing thought. This week, we discuss SEO and Content Marketing. Please get in touch if you have any thoughts or suggestions on the topics we discuss. Enjoy! — The Links (if you can’t see them, please stop by https://rockstarcmo.com) The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Robert Jordan on LinkedIn
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Bob's book website: Right Leader Right Time: Discover Your Leadership Style for a Winning Career and Company
Find out what kind of leader you are - Bob's Leadership Assessment
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Robert’s podcast – This Old Marketing
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Like to Get to Know You Well by Howard Jones on Spotify
— You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the big topic of personas in 7 steps and predictably don't cover it in twenty minutes! Ian goes backstage with Kelley Troia, who has the wonderful title of Chief Astonishment Officer at Clandestine Events. With over 20 years of experience leading branding initiatives for household brands like Walmart Stores and Whole Foods, Kelley now specialises in turning brand values into actionable event marketing. Fiercely dedicated and passionate about bringing people together, Kelley strives to make every Clandestine event the experience of a lifetime. Kelley and Ian discuss her career and the opportunity that sports event sponsorship offers. Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory for a marketing thought. This week, the topic for the bar is setting and tracking goals in this ever-changing world. Please get in touch if you have any thoughts or suggestions on the topics we discuss. Enjoy! — The Links (if you can’t see them, please stop by https://rockstarcmo.com) The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Kelley Troia on LinkedIn
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Book mentioned by Jeff: The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper
Clandestine Events on Linkedin, Twitter and the Web
Robert's book recommendation: Tools of Titans by Tim Ferris
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Robert's podcast - This Old Marketing
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Close to You by Maxi Priest on Spotify
— You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com Learn more about your ad choices. Visit megaphone.fm/adchoices
In this 7th special mid-week mini-episode, Ian Truscott and Liz High complete their dive into her book “Think Like a Brand, Not a Bank” and discuss her favorite of the five principles they've been discussing the last six weeks. They then broaden their discussion to look at an industry example - Marcus, Goldman Sachs's foray into digital retail banking, citing commentary from the Prof G Podcast and an article on The Financial Brand. Liz then shares examples of financial brands that have done a better job of thinking like a brand with their retail offering.
Enjoy!
You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com
The links:
Article on The Financial Brand - Marcus by Goldman Sachs Finds That Building a Retail Bank is Tough
The Prof G Podcast episode that discusses Marcus by Goldman Sachs - on Apple Podcast
Ian Truscott on LinkedIn and Twitter
Liz High on LinkedIn and Twitter
Learn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at Think Like a Brand on Rockstar CMO
You can find Rockstar CMO on the web, Twitter, and LinkedIn
-- Please say hello if you have any thoughts or suggestions on the topics we discuss. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester inspired by a Forrester webinar, discuss Marketing Qualified Leads (MQLs) and opportunities. Ian goes backstage with Ariadna Navarro the Chief Growth Officer at strategy and design agency VSA Partners, where she leads strategy, client engagement and business development. Acknowledging the connective tissue between what a brand is and what a brand does, Ari has a unique perspective on where markets are going, what clients need and how a brand can find a moment of differentiation in crowded markets. And you can find her working on projects from IBM to AT&T to Wayfair. VSA Partners is a strategy and design agency that blends consumer insights and data with human-centred design to activate meaningful, motivating and measurable experiences in an increasingly noisy world. With offices in Chicago, New York and San Francisco, VSA offers a full range of fully integrated capabilities—branding, advertising, data science and technology—all under one roof and is a proud member of Meet The People, an international family of independent agencies. For more than 40 years, VSA has delivered solutions for business and creative leaders at some of the world’s most respected brands and forward-thinking organizations, including Google, Nike and IBM. Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, for a marketing thought. This week, over a cocktail, Robert points out that it's not just the story but how you tell it. Please get in touch if you have any thoughts or suggestions on the topics we discuss. Enjoy! — The Links (if you can’t see them, please stop by https://rockstarcmo.com) The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Ariadna Navarro on LinkedIn
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Forrester Webinar - Goodbye MQLs! Hello Opportunities!
VSA Partners
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Opportunities by The Pet Shop Boys on Spotify
— You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com Learn more about your ad choices. Visit megaphone.fm/adchoices
In this sixth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and this week, they share the fifth principle discussed in the book: Coach and Compose. Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. In this episode, they discuss the need to help stakeholders and customers to understand your product, brand or great idea. Liz dives into some examples, such as Microsoft, Weight Watchers, ZiFi and Marstone.
Enjoy!
You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com
The links:
Ian Truscott on LinkedIn and Twitter
Liz High on LinkedIn and Twitter
Learn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at Think Like a Brand on Rockstar CMO
You can find Rockstar CMO on the web, Twitter, and LinkedIn
-- Please say hello if you have any thoughts or suggestions on the topics we discuss. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester discuss the transition that technology companies need to make when they grow beyond selling to their network to needing a sales and marketing function and how they should approach that step. Ian goes backstage with someone very familiar to the Rockstar CMO community, Cathy McKnight, Chief Solver of Problems at The Content Advisory to discuss her podcast, Uncharted Journeys, which celebrates successful women, where Cathy asks each of them six questions about their careers and life, revealing some inspiring stories. Ian turns the table on Cathy and asks her those same questions. Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory for a marketing thought. This week, over a cocktail, Robert is a bit bah humbug about Halloween and discusses the problem with content that is just an "info dump". Please get in touch if you have any thoughts or suggestions on the topics we discuss. Enjoy! — The Links (if you can’t see them, please stop by https://rockstarcmo.com) The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Cathy McKnight on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Cathy's podcast: Uncharted Journeys
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Courage - by The Tragically Hip - on Spotify
Step It Up by Stereo MC's on Spotify
— You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com Learn more about your ad choices. Visit megaphone.fm/adchoices
In this fifth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and this week they share the fourth principle discussed in the book: Remember, product isn't what it used to be. Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. In this episode, they discuss values versus value and while a product is a vehicle for value, it does not convey the values of the organization, which Gallup research has shown is important to consumers today. They discuss Studio Bank, a bank for artists and creators who have understood this notion, focusing on the shared values and needs of their target niche and, of course, the poster child for brand purpose and values; Patagonia. Enjoy!
You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms or drop by https://rockstarcmo.com
The links:
Ian Truscott on LinkedIn and Twitter
Liz High on LinkedIn and Twitter
Learn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at Think Like a Brand on Rockstar CMO
You can find Rockstar CMO on the web, Twitter, and LinkedIn
-- Please say hello if you have any thoughts or suggestions on the topics we discuss. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott finds Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester, by the Rockstar CMO Swimming Pool, our portal to hell for all the bullshit, over-hyped trends and snake oil that plague the industry we love. Each week our guest makes a nomination for the pool, and Jeff is inspired by Liz High's nomination from episode 133; personalization - should it stay in the pool, or should we fish it out? We then go backstage with Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer. Todd has developed a compelling methodology that delivers business-to-brand strategic alignment that positions companies more competitively in their market. Todd brings over 30 years of brand strategy experience, helping big brands such as Coca-Cola, Nikon, Verizon, Walmart, Pepsi, Ann Taylor, Macy’s, Olive Garden, and The New York Times, as well as a host of SMBs and early-stage funded growth companies. Todd shares his secret sauce and approach to branding in this entertaining conversation. Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, Robert starts the Halloween holiday with a cocktail and the scary story that is marketing technology. Please get in touch if you have any thoughts or suggestions on the topics we discuss. Enjoy! — The Links (if you can’t see them please stop by https://rockstarcmo.com) The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Todd Irwin on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Interview with Liz High in episode 133
Todd's agency - Fazer
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Complicated by Avril Lavigne on Spotify
— You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com Learn more about your ad choices. Visit megaphone.fm/adchoices
In this fourth special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and they share the third principle discussed in the book: Cue the Remix! Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. In this episode, Liz discusses that not every idea needs to start with a blank sheet of paper and that the messages, products and services we have can be remixed around the needs of the customer as new offerings, markets, and kinds of consumers emerge. This could lead to creating a sub-brand that aligns with a new set of brand attributes and values, citing some great examples from her clients, from the gig economy, local banks and a new offering for ride-share drivers and the hustle economy. Liz also suggests an approach of making the decisions smaller, that this might not need a big tech investment or consulting firm, but smaller steps, remixing what you've got, busting the silos and thinking about what you could do with what you have. Enjoy! You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms. All the links (if you can't see these in your app - drop by https://rockstarcmo.com)
Ian Truscott on LinkedIn and Twitter
Liz High on LinkedIn and Twitter
Liz High’s book – on the web: Think Like a Brand Not a Bank, on Twitter: @Brand_B4_Bank and you can also buy it on Amazon
You can find Rockstar CMO on the web, Twitter, and LinkedIn
Please get in touch if you have any thoughts or suggestions on the topics we discuss. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester discusses Influencer marketing in B2B, why it's important and how to approach analysts and industry influencers. Ian Truscott goes backstage with Don Richmond, who is the Chief Marketing Officer of IngredientX, the film and software development studio specializing in blockchain, DeFi (Decentralised finance) and NFT technologies. And, as you will hear, Don the co-creator of Film.io, the world’s most powerful decentralized filmmaking ecosystem that places Hollywood decision-making onto the blockchain and into the hands of creators and fans. Don has had a splendid creative agency marketing career, with over twenty years of experience working with such notables as HBO, DIRECTV, ESPN, Barnes & Noble and Showtime. Including the launch and management of the DIRECTV Sports platform, working with sports legends like Kobe Bryant and Peyton Manning. Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, Robert suggests we do a skills audit and the importance of figuring out our strengths and weaknesses. Please get in touch if you have any thoughts or suggestions on the topics we discuss. Enjoy!
You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com
The Links (if you can't see them - stop by rockstarcmo.com) The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Don Richmond on LinkedIn
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Liz High's 5 Principles from Think Like a Brand not a Bank - on this podcast
Rockstar CMO indpendent sponsored thought leadership - The Long Plays
IngredientX on the web
Flim.io on the web and on Twitter
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Count on Me by Bruno Mars on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this third special mid-week mini-episode, Ian Truscott continues diving into the book “Think Like a Brand, Not a Bank” with its co-author Liz High. In this episode, they share the second principle discussed in the book: Embrace Tension and Create Contradictions. Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. In this episode, they continue the counter-intuitive thinking conversation from the last episode, encouraging marketers to embrace the tension, learn from other industries with examples from Liz's experience and clients and dare to be different. Enjoy! You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms. All the links:
Ian Truscott on LinkedIn and Twitter
Liz High on LinkedIn and Twitter
Liz High’s book – on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank
You can also buy it on Amazon
And you can find Rockstar CMO on the web, Twitter, and LinkedIn
Please get in touch if you have any thoughts or suggestions on the topics we discuss. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester is inspired by a webinar by Lux Research, "The Hidden Meanings Shaping Consumer Interest in Sustainability", with anthropologist Ujwal Arkalgud and talks about anthropology and feelings in marketing. Ian Truscott goes backstage with a previous guest and his former boss Grant Johnson, who is a serial CMO, currently the CMO of Emburse, he’s held the top marketing job in a string of B2B companies, including Kofax, Pegasystems, SDL and Cylance. You can learn more about Grant from when he first appeared on the show in episode 32, and this time around, they discuss the 5 C's of being a CMO from his new project CMO Mentor. Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, Robert suggests we need a plan for our story, learn from Hollywood and get a showrunner to help bring that to our audience. Please get in touch if you have any thoughts or suggestions on the topics we discuss. Enjoy!
You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms - or visit https://rockstarcmo.com The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Grant Johnson on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Lux Research
Hidden Meanings Shaping Consumer Interest in Sustainability" with anthropologist Ujwal Arkalgud
Grant's company: Emburse
Grant's 5 C's of being a CMO from his new project CMO Mentor
Drew Neisser's interview on this show and his book, which describes the CATS Framework
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Fame by David Bowie on Spotify or YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this second special mid-week mini-episode, Ian Truscott continues to dive into the book “Think Like a Brand, Not a Bank” with its co-author Liz High and in this episode, they share the first principle discussed in the book: Sometimes do the counter-intuitive thing. We first met Liz in episode 133, she has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is now focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. Enjoy! You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms. Please get in touch if you have any thoughts or suggestions on the topics we discuss.
All the links:
Ian Truscott on LinkedIn and Twitter
Liz High on LinkedIn and Twitter
Liz High’s book – on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank
You can also buy it on Amazon
And you can find Rockstar CMO on the web, Twitter, and LinkedIn
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his seven lessons for purchasing marketing technology with Ian Truscott in the Rockstar CMO Marketing Studio, as everything that glitters ain't martech gold. Ian then goes backstage with Max Koziolek, the founder and CEO of the Berlin-based startup Spectrm a conversational marketing platform that powers many of the world's leading chatbots. Marketing teams from disruptors to Fortune 100 companies rely on Spectrm’s platform, conversational AI and customer success to design experiences for their customers. Ian and Max explore what conversational marketing is, why brands need to care, some research that Spectrm have recently published and how this can be applied to B2B. Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, Robert discusses the relationship between marketing and the rest of the business and gives some advice on turning marketing stakeholders into investors. Enjoy!
You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms. Please get in touch if you have any thoughts or suggestions on the topics we discuss.
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Max Koziolek on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Jeff's article: Beware the Martech Industrial Complex
Spectrm conversational marketing platform
Research published by Spectrm: The State of B2C Conversational Marketing
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Gold by Prince on Spotify or YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this special mid-week mini-episode, Ian Truscott chats with Liz High an insight ninja, marketing strategist and author, who we met on last week's episode. Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. And she's written a book, Think Like a Brand Not a Bank, about it that we will be serializing here, in this first episode, Ian and Liz dive into some of the data that supports the case for building a brand and Liz's 5 principals for building a brand. Enjoy!
All the links:
Ian Truscott on LinkedIn and Twitter
Liz High on LinkedIn and Twitter
Liz High’s book – on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank
Kantar 2022 Most Valuable Brands Report
Edelman 2022 Trust Barometer
Rockstar CMO on the web, Twitter, and LinkedIn
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Rockstar CMO Marketing Studio, Jeff Clark, inspired by an article by our chum Forrester's Simon Daniels, gives a primer on Customer Data Platforms (CDPs), discussing why organizations need one and some advice on implementing a CDP strategy and tools. Ian Truscott then goes backstage with Liz High an insight ninja, marketing strategist and author. Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. Based in Seattle, Liz is a lover of the PNW, dogs, Chelsea FC, G&T and wine (not necessarily in that order) and they discuss Liz's new book - Think Like a Brand Not a Bank. Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, due to Ian being unable to press the right buttons in Outlook, we dip into the archive and share a great conversation from Episode 28, where Robert discusses buyers needs. Please get in touch if you have any thoughts or suggestions on the topics we discuss. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Liz High on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Simon Daniels - Customer Data Platforms Buy or Build
Liz High's book - on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank
Rockstar CMO FM - Episode 63 with Misia Tramp
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Put my To Work by Big Data – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Rockstar CMO Marketing Studio, Jeff Clark and Ian Truscott discuss Revenue Operations, resurrect our previous regular feature, and decide if it's a one-hit wonder or Wonderwall. Ian Truscott then goes backstage with Galina Sobolev the CMO of StyleScan and Founder/Creative Director at Single Los Angeles. As you’ll hear, Galina grew up in Ukraine, she learned to sew and crochet from her grandmother, developed a deep love of fashion, and studied at the Fashion Institute of Technology in New York City. She then pursued a career in high-end fashion, creating her own label, Single Los Angeles, a luxury collection for independent, stylish, and passionate women, and she was also a Fashion Designer Finalist on BRAVO's "Launch My Line." Seeing that the fashion industry was on the precipice of change, Galina recognized a new opportunity at the intersection of fashion and technology and joined StyleScan as CMO, seeking innovative ways for fashion brands to become more inclusive, sustainable, and consumer-centric. Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week we are transported to Cleveland and find out what his top takeaways are from this week's Content Marketing World. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Galina Sobolev on LinkedIn and Instagram
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
StyleScan on the Web, LinkedIn, Instagram and Twitter
Content Marketing World
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
I Ran by Flock of Seagulls – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Rockstar CMO Marketing Studio, Jeff Clark, former Research Director at SiriusDecisions/Forrester gives his advice on how to work with agencies. Ian Truscott goes backstage with Andrew Davies, who is the Chief Marketing Officer at Paddle a complete payments infrastructure for high-growth software companies, currently serving over 3000 customers. Previously Andrew was VP of Corporate Marketing at Optimizely (formerly Episerver), where he led global strategy for Demand Gen, Brand, Digital, ABM, and Content after they acquired Idio, the business he co-founded. Aside from being a co-founder, as Idio's CMO, Andrew helped build the company from scratch to a market leader in B2B content personalization. And as you’ll hear, during his time at Optimizely, they integrated five acquisitions and rebranded the entire company. Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory. Over a cocktail, Ian and Robert chat about how we approach content marketing like golf, over a classic cocktail. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Andrew Davies on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Andrew's company - Paddle
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Come Together by Marcus Miller – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week in the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester inspired by an article from the Forrester blog, discuss four tips on how product marketing can get off the marketing hamster wheel and focus on growth. Ian then goes backstage with Seth Goldstein, the founder and Principal Creative Director at Goldstein Media, a full-service digital marketing agency located just north of Philadelphia in historic Doylestown, PA. As you’ll hear, recovering journalist Seth specialises in helping start-ups and biotechnology/life science companies get found online using digital marketing strategies. Seth is the host of two podcasts, Entrepreneur's Enigma and Digital Marketing Dive, and for almost a decade has published the popular Marketing Junto newsletter. Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory. Over a cocktail, Ian and Robert chat about change in organizations and how teams should try something new. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Seth Goldstein on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Four Tips On Finding — And Spearheading — New Strategies For Growth - Beth Caplow, VP, Principal Analyst, Forrester
Seth's company: Goldstein Media
Seth's podcasts: Entrepreneur's Enigma and Digital Marketing Dive
Marketing Junto newsletter
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Solsbury Hill by Peter Gabriel – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss investing in our teams and marketing enablement. Ian goes backstage with accomplished marketing and communications professional Irene Nehrkorn-Kayn. If you are a frequent listener, you’ll have heard of Irene as we often mention her as she sends us suggestions and feedback, but what you may not know is that Dusseldorf-based Irene is a dynamic, creative, and goal-oriented international marketing professional with over 15 years of management/leadership experience in business development, marketing, and communications. Irene’s particular expertise is B2B marketing, working with mid-market, international matrix organizations and tech start-ups, where she combines strategic planning and thought leadership with decisive execution to drive growth and competitive advantage. Irene has recently written two straight-talking articles on the trouble with CMOs for our Marketing Street Knowledge blog, and Ian and Irene discuss the points she makes about trust between the CEO and the CMO, 5 CEO no-goes and whether senior marketers need to sell marketing and moderate their language in the C suite. Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory. This week, over a cocktail, he suggests how you execute your content marketing could be a differentiator, not just the content you publish. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Irene Nehrkorn-Kayn on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
The Trouble with CMOs (Part 1) - Irene Nehrkorn-Kayn
The Trouble with CMOs (Part2) - Trust Me, I'm a Chef - Irene Nehrkorn-Kayn
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Learn to Fly by Tom Petty and the Heartbreakers – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester review a nomination for the Rockstar CMO Swimming Pool from Tim Parkin from episode 117: "AI & algorithms are going to save you and replace marketing fundamentals”. Ian goes backstage with Leila Modarres, CMO at Apexon, a digital-first technology services company. Leila oversees Apexon’s global branding and communications, covering everything from market positioning and awareness-building to employer branding and demand generation initiatives. As they discuss, Leila has pioneered a marketing-as-a-service approach and they also discuss attracting and retaining talent, especially the next generation of marketing rockstars. Before Apexon, Leila headed marketing and launched Cumulus Networks, and was the VP of Marketing at DeviceAnywhere, establishing their category leadership and subsequent acquisition by Keynote Systems. Prior to that, Leila held key roles at emerging technology companies Virtual Iron (acquired by Oracle) and PanGo Networks (acquired by InnerWireless). Leila has also created the award-winning YouTube channel DTV, where she interviews customers, partners, and other luminaries to profile their thought leadership and digital expertise. She regularly speaks at events and has received industry recognition for leadership, marketing best practices, and mentoring of female leaders. She was recognized as a Woman of Influence by Silicon Valley Business Journal in 2020. Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory. This week he is inspired by Top Gun and feels the need for conversation, as he encourages marketing and sales to talk to improve content strategy and create content about the content. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Leila Modarres on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Interview with Tim Parkin on Episode 117
Marketers: Technology May Make Your Job Obsolete; Now Here’s The Good News – from The Forrester Blog
Three Mindflaying Facts About AI for B2B Marketers – from The Forrester Blog
The Marketing Book Podcast - Marketing Artificial Intelligence with Paul Roetzer
Leila's company Apexon
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Machine by Imagine Dragons – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the Marketing Studio it's planning season, and Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester are inspired by a blog post from Forrester - Four Common Strategy Mistakes B2B Marketers Make and discuss the difference between planning and strategy. Ian goes backstage with Joyce Yeung, Head of Marketing for 3D-printing start-up Seurat Technologies. As you'll hear, Joyce enjoys partnering with high-growth companies and founders to build their audience and narrative. She is fascinated by the many ways start-ups can evolve into world-changers and believes that people plus passion equals everything. Joyce gave us a wonderfully short bio, that is just a teaser to a splendid conversation, sharing insight into working with startups, and you need to hear her nomination for the Rockstar CMO Swimming Pool, excellent advice. Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a contrasting story of two clients, with two different marketing technology challenges. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Joyce Yeung on LinkedIn
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Four Common Strategy Mistakes B2B Marketers Make – article on The Forrester Blog
Joyce's company: Seurat Technologies.
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Heroes by Moby (planningtorock remix) – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss an article in The Media Leader that claims marketing is facing a talent crisis, and they examine why that might be and what marketing leaders need to do to solve it. Ian goes backstage with an extremely busy marketing leader, Katelyn Sorensen, President of B2B Social at Traject and CEO of social media platforms Loomly and Sendible, managing international teams having recently relocated to the UK. As you’ll hear, Katelyn has had a splendid career, spanning sales and marketing, quickly working through the ranks to Director of Demand Generation for Fierce Inc., a global leadership development and training company, before joining Traject to lead sales and marketing. Katelyn studied psychology and graduated with a cum laude from Whitman College. Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and an inspiring thought about inspiration. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Katelyn Sorensen on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Poor training, no purpose: why marketing faces ‘worst-ever’ talent crisis - article on The Media Leader
Why Marketers Need the Marketing Fundamentals - Jeff Clark on Rockstar CMO
Katelyn's companies - Traject, Loomly and Sendible
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Adult Education by Daryl Hall & John Oates – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the newly rebranded Marketing Studio, Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the process of naming a brand, whether it's a company, a product, or a new service that you offer. Ian chats with Michelle Andersen, a marketing communications professional with a career spanning more than 20 years that started as a music publicist, working with Lawrence Welk-owned Vanguard Records, and evolved through working with consumer technology brands from the dawn of the internet, a stint in philanthropy, and now deep into the next iteration of technologies like IoT and Web3. As you’ll hear, her work and career have been led by her passions, almost always involving music and technology. Michelle recently joined NextTech Communications, a women-led agency born from The Bliss Group, as vice president. And we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory, who transports us away with a cocktail to discuss how we are all exhausted, but need to raise the bar. If you have any thoughts or suggestions on the topics we discuss, please let us know. Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Michelle Anderson on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
How to Choose Your Brand Name in 5 Simple Steps by Katy French on Column Five Media
NextTech Communications
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back – Stienski & Mass Media – on YouTube
Firefly by The Black Angels – on Spotify
Pride (In The Name of Love) by U2 – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, as our guest postponed when their neighbor's contractor sliced through their internet, Ian Truscott talks about a recent article he wrote on the importance of brand building - Back to Brand based on a session with the Experience Advisors. In the newly rebranded Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss getting started with branding, what's different between B2B and B2C, and whether should we focus on product branding or company branding. And we round off the week in the Rockstar CMO virtual bar, where Robert Rose, Chief Trouble Maker at The Content Advisory, transports us away with a classic cocktail from his youth to ponder doing more with less. If you have any thoughts or suggestions on the topics we discuss, please let us know on the links below. Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Robert’s The Content Advisory Blog
Robert's latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Learn more about your ad choices. Visit megaphone.fm/adchoices
As regular guest Jeff Clark is away this week, Ian Truscott is joined by Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory. They discuss a presentation Cathy gave at the recent Content Tech event and how we need to consider breaking up with our website and taking a content-first approach to our storytelling. Ian's guest this week is Kurt Genden, the co-founder and managing partner of the full-funnel growth marketing firm TrueVoice, translating the “true voice” of their customers into a meaningful, targeted full-funnel marketing strategy that transforms marketing into an engine for growth. Part marketer, part data scientist and part digital anthropologist, Kurt is a seasoned executive with more than three decades of analytical, technical and management expertise. Prior to co-founding TrueVoice, Kurt served in executive planning roles at several global agencies, including Omnicom, Interpublic Group and Edelman. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose, Chief Trouble Maker at The Content Advisory, transports us away to discuss the sexy business of doing a content audit. The people:
Ian Truscott on LinkedIn and Twitter
Cathy McKnight on LinkedIn and Twitter
Kurt Genden on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Content Tech
Cathy’s podcast: Unchartered Journeys
The 4 C's Formula: Your building blocks of growth on GoodReads
Robert’s The Content Advisory Blog
Robert & Cathy’s latest project: Experience Advisory
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week as his regular guest is away, Ian Truscott is joined by Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory and they discuss the seven things to consider in building a bedrock for long-term digital success, based on a presentation Cathy gave at the recent Content Tech event. Ian’s guest is James Scherer, VP of Growth at content marketing agency Codeless. As you’ll hear he has been a writer, editor, and inbound marketer since 2013, and loves to see brands grow through content. They chat about his role as VP of Growth, content marketing and the pillar and post content strategy James implements with his clients. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose, Chief Trouble Maker at The Content Advisory discusses knowing what you don't know over a cocktail in the virtual Rockstar CMO bar. The people:
Ian Truscott on LinkedIn and Twitter
Cathy McKnight on LinkedIn and Twitter
James Scherer on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
Content Tech
Cathy's article Navigating the Content Iceberg
Cathy's podcast: Unchartered Journeys
The Johari Window Model on Wikipedia
Robert’s The Content Advisory Blog
Robert & Cathy's latest project: Experience Advisory
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media – We’ll be right back on YouTube
Lessons in Love by Level 42 on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a marketer. Ian's guest is Rebecca Biestman, the Chief Marketing Officer at Reputation. Rebecca has had a fabulous marketing career, holding B2B marketing leadership positions at Dialpad and RMS, prior to Reputation. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap. This is her third time on the show, we explored Rebecca’s impressive career in Episode 93, discussed successful CSR programs in Episode 99 and this week we chat about the role of marketing and brand when defining the corporate strategy. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose discusses an article from the Drum and discusses if we can do both growth marketing and do this with a purpose. The people:
Ian Truscott on LinkedIn and Twitter
Rebecca Biestman on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
The Hidden Brain podcast
Article by Robert - on the Content Marketing Institute website - Is Purpose-Led Marketing a Growth Killer?
Article from The Drum - P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard's speech at Vivatech - Brands for Growth and Good
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisory
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media – We’ll be right back on YouTube
Shout by Tears for Fears on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, take their monthly trip to the Rockstar CMO Swimming Pool, our portal to hell for all the BS, snake oil, and over-hyped trends that plague this industry we love. In this episode, they review a couple of nominations from Cathy McKnight and Harry Morton and discuss measuring the amount of content we put in the commoditized content sausage factory. This week's guest is Christopher P. Willis, Acrolinx's Chief Marketing Officer, who was last on the show in episode 85. Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Chris is a recognized thought leader in AI, DEI, and Content Governance. He is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Ian and Chris discuss his sales velocity metric, the role of the Chief Pipeline Officer, and the relationship between the CMO and CRO. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose tells a story about fish over a cocktail. The people:
Ian Truscott on LinkedIn and Twitter
Chris P. Willis on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week's episode:
Previous interviews with Cathy McKnight (Episode 106) and Harry Morton (Episode 116)
Last interview with Chris Willis
Chris chatting with Drew Neisser on Renegade Marketers Unite
Acrolinx
Robert talks about the fish in water story in the CMI Newsletter
Robert's The Content Advisory Blog
Robert's latest project: Experience Advisory
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media – We'll be right back on YouTube
Too Much by the Dave Matthews Band on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss a recent report published by LinkedIn - The 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness. Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory who returns for her fourth appearance on the show. Cathy has over 20 years of global experience and expertise in content strategy, content management, intranets, customer experience and the tech that help make these things happen. With this experience, she has helped dozens of companies realize their content, marketing and communication objectives, leading strategic business transformation initiatives and the detailed execution of enterprise technology implementations. This week they discuss her passion project, Unchartered Journeys, a podcast telling the stories of some amazing women. Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory. We stay close to home for a virtual cocktail as Robert shares five questions we should ask ourselves as we head to the middle of the year and shares a little bit about a new project - Experience Advisors. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Cathy McKnight on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
The 5 Principles Of Growth In B2B Marketing - Empirical Observations on B2B Effectiveness
Ian's interview with Irene Nehrkorn-Kayn
The revamped Rockstar CMO blog
Cathy's project: Unchartered Journeys
Robert's project: Experience Advisors.
Robert’s The Content Advisory Blog
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media – We’ll be right back on YouTube
Mad Men Theme - RJD2's Beautiful Mine on YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss 5 soft spots when implementing marketing technology, with something special when Jeff chooses this week's tune. Ian’s guest this week is Melissa Moody, Co-founder and Head of Marketing at Gated, a high-growth startup that reduces unwanted emails in your inbox and benefits charities. Melissa is a relentless advocate for user-first marketing and giving everyone the ability to focus, in an increasingly distracted world. Prior to Gated, Melissa spent 13 years at Google leading industry marketing and mobile web partnerships for some of the world's largest travel companies. Ian and Melissa talk about the Gated product that launched in March, her inspiration to choose marketing over teaching, her time at Google, and she has a fantastic nomination for the Rockstar CMO Swimming Pool. Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory and we are whisked away for a cocktail as Robert shares his take on finding your company why.
Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Melissa Moody on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
The revamped Rockstar CMO blog
The Gated website
Melissa and Gated on TikTok - FindYourFocus
Melissa at the Bay Area Content Marketing Meetup on Youtube
Robert’s The Content Advisory Blog
Robert’s podcast with Joe Pulizzi – This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media – We’ll be right back on YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss tackling the martech industrial complex, with 6 steps for evaluating your current marketing technology and need for new tools. Ian’s guest this week is Tim Parkin a global consultant, advisor, and executive coach. By applying more than 20 years of experience merging behavioral psychology and technology, he specializes in helping global brands and award-winning agencies optimize performance and accelerate growth. Tim has contributed to AdWeek, Forbes, MarTech and TechCrunch, among others, He is a member of the American Marketing Association, and the Society for the Advancement of Consulting, and was inducted into the Million Dollar Consulting Hall of Fame. Finally, Ian winds down the week in the Rockstar CMO virtual bar with Robert Rose, the Chief Trouble Maker at The Content Advisory for a cocktail and a thought for the week, which this week is about investing in brand awareness. Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Tim Parkin on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
The revamped Rockstar CMO blog
Tim's website
Robert’s The Content Advisory Blog
Robert’s podcast with Joe Pulizzi – This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media – We’ll be right back on YouTube
Machine by Imagine Dragons – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss Winning During Changing Times, covering Jeff's recent article he's published on our recently revamped Rockstarcmo.com. Ian's guest this week is Harry Morton, the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts. Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they tackle the challenge of this marketing age; personalization. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Harry Morton on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
Winning During Changing Times on Rockstar CMO blog
Harry's agency: Lower Street
Robert's The Content Advisory Blog
Robert's article on Content Marketing Institute To Date or Not to Date
Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Change Will Do You Good - Cheryl Crow - on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss a new kid on the acronym block - PLG, Product Led Growth, covering Ian's recent article on the topic. Ian's guest this week is Simon Severino who is an author and CEO of Strategy Sprints. He helps business owners in SaaS and Services run their company more effectively which results in sales that soar, by getting owners out of the weeds through his Strategy Sprints™ Method. His team is trusted by Google, Roche, Amgen, AbbVie and hundreds of frontier teams. Simon hosts his Strategy Sprints podcast, is a TEDx speaker, writes for Forbes and Entrepreneur Magazine and is now on Rockstar CMO FM! Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they discuss our dependency on data. Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Simon Severino on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
What F' is PLG - on the Rockstar CMO blog
Product Led Growth on Open Ventures
Product Led Growth article on Venture Beat
Simon's agency: Strategy Sprints
Simon's book (from Kogan Page) and podcast
Robert's The Content Advisory Blog
Robert's article on Content Marketing Institute To Date or Not to Date
Robert's podcast with Joe Pulizzi - This Old Marketing
Dennis Shiao on Twitter and his Content Corner Newsletter
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Smashing Pumpkins - Tonight Tonight - on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester take a dip into the Rockstar CMO Swimming Pool to review some of the nominations from our guests for our portal to hell for all the BS, snake oil and overhyped trends that plague this industry we love. Should we be fishing out ABM that Kerry Cunningham and Chris Lynch nominated in episode 105 and 102? Ian's guest this week is Lori Jones, the president and CEO of Avocet Communications has more than 25 years of experience in all aspects of marketing, advertising, PR, and social media bringing her strong understanding of today’s consumer and the marketplace and an attitude of resisting “business as usual” thinking to local and well-known brands. We discuss running her agency, which her father founded in 1980, the changes that she has seen in terms of the value agencies provide, managing agency relationships and her mantra of constantly learning based on advice that she feels is a gift from her father. Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they ponder whether we should date our content and is this the secret to making it evergreen.
Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Lori Jones on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
Discussing AMB with Kerry Cunnigham in Episode 105 and Chris Lynch in Episode 102
Lori Jones' agency: Avocet Communications
The Integrate & Insight Podcast
Robert's The Content Advisory Blog
Robert's article on Content Marketing Institute To Date or Not to Date
Robert's podcast with Joe Pulizzi - This Old Marketing
Dennis Shiao on Twitter and his Content Corner Newsletter
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Avril Lavigne - Head Above Water - on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, in a change to the usual setlist; Ian Truscott and regular guest, Jeff Clark, rockstar strategy advisor and former Research Director at SiriusDecisions/Forrester are joined by Simon Daniels a friend of the show, previous guest, marketing operations leader and co-host of the podcast What's MOps Got To Do With It and they discuss all things marketing operations (which you may recall is our 5th F'in' Marketing Fundamental) from defining its role, aligning with the business, the skills needed and what a CMO should not be asking their MOps team to do. And it wouldn't be Friday without Ian winding down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they ponder Elon Musk buying Twitter, how he's decided he no longer wants to rent that land and what this means for the rest of us. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Simon Daniels on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
What's MOPS Got to Do With It with Simon Daniels & Karla Wentworth
Simon on Episode 37
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Operation Blade (Bass In The Place) by Public Domain - on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott chats with our regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester as he shares some practical tips for brand research and measurement. Ian's guest this week is Matthew Woodget, a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. He heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures. He's a status quo challenger who is passionate about finding a better way to clarity. They talk about brand storytelling, his 3D model, how to simplify the process and some tips from his book "Storytelling For Action Playbook: The No BS Guide for Crafting Business Stories That Increase Demand and Accelerate Sales Velocity" Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they ponder the role of technology in content production. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Matthew Woodget on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
Matthew's agency - Go Narrative
Matthew's Storytelling For Action Playbook - available on Barnes and Noble (and others)
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
Robert's new series on YouTube with the Content Marketing Institute
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
The Pretender - The Foo Fighters - on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings a copy of the New York Times magazine to the penthouse. He and Ian discuss the article "A.I. Is Mastering Language. Should We Trust What It Says?" (subscription required) and how this impacts marketers. Ian's guest this week is Brand Marketing Director Jo Janssen. Jo has a fabulous marketing career, working in B2C and has driven over £20 million annual revenue increases for multiple foods and drinks businesses, including Nestlè, Cadbury, Walkers Crisps, Guinness, Foster's beer, and Jameson Irish Whiskey. Jo joins Ian for her podcasting debut to share her approach to collaborating with the business to drive performance through product innovation and the delivery of strategies that solve consumer challenges. Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar where, over a cocktail, they chat about listening while waiting to speak. Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Jo Janssen on LinkedIn
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
The story of the big fish from an Avis ad
The Pyramid Principle (a summary article on LinkedIn)
The Conversion Code
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
Robert's new series on YouTube with the Content Marketing Institute
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Walk like an Egyptian - The Bangles - on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our resident marketing sage Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings another book to the Rockstar CMO penthouse as we dip into another classic, "The Pyramid Principle” by Barbara Minto. He and Ian Truscott discuss this structure and approach to storytelling, whether for an email or your content strategy. Ian's guest this week is Chris Smith. Chris is the co-founder of Curaytor, a US real estate marketing solution that helps listing agents attract more listings and the author of The Conversion Code, a fabulous book that is taught at colleges like Johns Hopkins University, the second edition of which is out shortly. Unlike some theoretical marketers, Chris has drunk his own champagne and used the blueprint he shares in his book to quickly grow his own company to eight figures in annual recurring revenue without raising any venture capital. His work has been featured in Adweek, Forbes, Fortune, and many other publications, and he has been a guest lecturer at NYU. In an enjoyable interview, they discuss the practical tips in the book, and Chris has an excellent nomination for the Rockstar CMO Swimming Pool, our portal to marketing hell. Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory who transports the Rockstar CMO virtual bar to a fabulous location for a cocktail to discuss the challenge of managing up. Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Chris Smith on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
The story of the big fish from an Avis ad
The Pyramid Principle (a summary article on LinkedIn)
The Conversion Code
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
Robert's new series on YouTube with the Content Marketing Institute
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Walk like an Egyptian - The Bangles - on Spotify
This episode was supported by Storyblok and their new report - The State of Content Management Report. Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, return to the first F'in' Marketing fundamental, branding. Taking inspiration from one of Jeff's favorite books Eating the Big Fish by Adam Morgan they dive into being a challenger brand and the eight credos described in the book. In a change to the normal format, as Ian's guest couldn't make it, he shares three marketing thoughts from his week, inspired by:
An episode of Douglass Burdett's Marketing Book Podcast when he spoke to Nicholas Webb about his book - What Customers Hate
A webinar with Mark Ritson in which he talks about doing the swivel, taking a 180-degree turn to look from a customer's perspective
A chat fellow Marketing Podcast Network member Nick Westergaard had with former American speed skater Apolo Anton Ohno on his On Brand podcast
Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert talks about balancing getting tactical things done and finding time to do strategic planning.
Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
Douglass Burdett's Marketing Book Podcast
Mark Ritson Webinar (registration required)
Nick Westergaard chats to Apolo Anton Ohno on his On Brand podcast.
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
Robert's new series on YouTube with the Content Marketing Institute
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Sledgehammer - Peter Gabriel - on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, are inspired by listener Irene Nehrkorn-Kayn to talk about buying journey models including Gartner, AIDA Forrester and the Pedowitz Group. Ian's guest this week is Tim Hines, a.k.a. The Marketing Starter, an author, podcast show host, keynote speaker, and consultant who shows people how to harness the power of the entrepreneurial spirit to accel in all that they do. Tim specializes in developing omnichannel marketing programs within a variety of industries and partnering with startups to get their dreams off the ground. With nearly 20 years of experience, Tim has developed strategic marketing initiatives with a multitude of clients, including Dialpad, Tribune Media, Ticketmaster, and as you will hear, the CIA! Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert talks about getting to that all-important content from your subject matter experts (SMEs). Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Tim Hines on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
The State of Content Management Report - by Storyblok
AIDA on Wikipedia
Gartner B2B Buying Journey
Forrester/Sirius Decisions B2B
Forrester Buyers Journey
Tim Hines's website and book
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
Robert's new series on YouTube with the Content Marketing Institute
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Don't You Forget About Me - Simple Minds - on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, complete the Five F'in' Marketing Fundamentals series with a discussion about Marketing Operations. Ian's guest this week is Jill Ransome who leads the Jitterbit global marketing organization responsible for driving its growth strategy, demand generation, elevating brand awareness and consideration and, as you'll hear, a passion for creating differentiated customer experiences that result in client loyalty. Aside from CX, they have a fascinating conversation about marketing education, integration, marketing technology that concludes with a fabulous candidate for the Rockstar CMO Swimming Pool. Jill has more than 25 years of marketing and communications experience across technology, software and research brands. Before joining Jitterbit Jill held the CMO position at Tangoe and senior marketing positions at Exela and Questback, spending most of her career with high growth companies. Jill earned her Bachelor of Science in Global Marketing from Pennsylvania State University. Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert shares the struggle content marketers have with quantity and quality and a great story from one of his customers. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Jill Ransome on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
What's MOPS Got to Do With It with Simon Daniels & Karla Wentworth
Jitterbit
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
Robert's new series on YouTube with the Content Marketing Institute
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Smooth Operator - Sade - on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, diving into getting in harmony with our customer by understanding the customer journey. Ian chats with one of his favourite industry chums, Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory. Cathy helps organizations transform how they approach content technology to enable their business strategy and improve performance. Cathy has 20 years of global experience and expertise in content strategy, content management, intranets, customer experience and the tech that help make these things happen. With this experience, she has helped dozens of companies realize their content, marketing and communication objectives, leading strategic business transformation initiatives and the detailed execution of enterprise technology implementations. Aside from geeking out on content operations, Cathy and Ian discuss the recent acquisition of GatherContent by digital asset management vendor Bynder. Ian then winds down the week with Cathy's colleague and his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert shares a story of walking the tightrope of executing your content strategy.
Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Cathy McKnight on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Coverage of the acquisition of GatherContent by Bynder on CMSWire
Official PR from Bynder on the GatherContent acquisition
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
Robert's new series on YouTube with the Content Marketing Institute
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
I'll Be There for You - The Rembrandts - on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into communicating our story. Ian chats with former VP and Principal analyst Kerry Cunningham now with account-based engagement platform 6Sense. Aside from his seven years with SiriusDecisions/Forrester advising some great B2B brands on marketing operations and demand generation, Kerry has more than 25 years of experience in B2B demand generation and management. His experience spans a broad array of industries and markets, and he is considered a thought leader in designing and implementing demand marketing processes, technologies, and teams. Ian then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru, Robert Rose, the Chief Trouble Maker at the Content Advisory. Over a cocktail, Robert shares what we can learn from the pope in the pool story from screenwriting. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Kerry Cunningham on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
The Greatest Sales Deck I’ve Ever Seen - Andy Raskin
Matthew Woodget - GoNarrative
The 6Sense website
A Deep Dive into the Dark Funnel by Kerry Cunningham
Kerry Cunningham's work at Forrester | SiriusDecisions
The Pope In The Pool Story - Robert writing on Medium
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
Robert's new series on YouTube with the Content Marketing Institute
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Tell Me Something Good by Rufus and Chakka Khan - on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into market research or the muse for our marketing band. Ian chats with founders of Email Marketing Heroes Rob and Kennedy, who you might know as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite. Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy is a psychological mind reader (or mentalist as it would be called in the US). They have spent almost 18 years relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now, as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help grow your businesses by sending more emails that people love receiving. Ian then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru, Robert Rose, the Chief Trouble Maker at the Content Advisory. Over a cocktail, Robert brings some measurement to the Rockstar CMO virtual bar this week.
Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Kennedy on LinkedIn
Rob on LinkedIn
Rob and Kennedy on Twitter and on Instagram
Robert Rose on Twitter and LinkedIn
The mentions:
Email Marketing Heroes website
The Email Marketing Show podcast
The League of Email Marketing Heroes
Download Clicks and Tricks
The Email Marketing Heroes Facebook group
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Muse - Feeling Good - on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor continue the Five F'in' Marketing Fundamentals series, this week diving into branding or what kind of band do you want to be? Ian interviews Steffen Hedebrandt, the Co-Founder and CMO at Dreamdata, a B2B revenue attribution platform, which enables algorithmic decision making in marketing and sales. Steffen has a successful track record of scaling businesses and building teams, previously holding marketing and commercial leadership positions at Upwork and Airtame, as you’ll hear his startup and entrepreneurial experience means Steffen knows the pain points of rapidly scaling marketing and growth first hand. And aside from learning about Steffen's career, they geek out on the topic of measurement and attribution. Ian then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru, Robert Rose, the Chief Trouble Maker at the Content Advisory and over a cocktail, Robert shares a thought about making the content donuts. Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Steffen Hedebrandt on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Modern Product Marketers Roadies or Rockstars?
Dreamdata on the web, Twitter and LinkedIn
Time to make the donuts ad on YouTube
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Brand New Day by Sting on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor kick off a new series discussing five f'in' marketing fundamentals, and along the way flog marketing music analogies pretty much to death. Ian interviews Chris Lynch, the Chief Marketing Officer at Sales Readiness Platform, Mindtickle. Chris oversees all global marketing functions, including product marketing, demand gen, brand, and creative. As you’ll hear he has deep experience in product positioning and messaging, go-to-market strategies, and the alignment of marketing with sales objectives. Before MindTickle, Chris was the CMO at the direct-to-consumer apparel brand KUIU, where he built a team focused on data-driven strategies and customer engagement, was the CMO at Cision, where he led a global team and pioneered a new approach to messaging and campaign development, culminating in Cision’s IPO. And prior to that, Chris had senior marketing roles at Oracle, Badgeville, Tibco and Socialtext. Besides learning about Chris's career, what inspired him to become a marketer from his background as a journalist, we learn about sales readiness and enablement and Chris nominates a popular choice for our portal to marketing hell that is the Rockstar CMO swimming pool. Ian then winds down the week, with his content marketing guru, Robert Rose who is the Chief Trouble Maker at the Content Advisory and was once described as a likeable Mark Ritson. Over a cocktail, Robert shares a thought about a wicked problem. The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Chris Lynch on Linkedin and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Modern Product Marketers Roadies or Rockstars?
Mindtickle on the web, Twitter and LinkedIn
The Mindtickle Podcast
Article by Chris Lynch on BuiltIn: How to Align Your Marketing Content With Sales Needs.
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
The Fundamental Things by Bonnie Raitt on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week it's part two of Ian Truscott's interview with our regular expert, Jeff Clark (Principal, Strategic Advisory at Rockstar CMO). We pick up the discussion with Jeff sharing what he's learned from his time as a Research Director at SiriusDecisions /Forrester and the various CMO's he's worked for over his career. With some sage advice for new marketing leaders. This week's guest is Gordon Glenister who runs his own global influencer marketing programme helping individuals be the go-to person in their niche. He is a global leader on influencer marketing and has been featured in the Thinkers360 top global leaders on PR, is a highly regarded keynote speaker, host and panellist. Gordon is also the host of Influence the Global podcast and author of the best selling book Influencer Marketing Strategy. He has co-founded a number of trade associations including the Influence Division of the Branded Content Marketing Association, the Meetings and Events Support Association and Membership World. Gordon is an active blogger and writes for the London Evening Standard and numerous other publications. And, finally, we wind down the week in the Rockstar CMO virtual bar, where Ian finds Robert Rose, Chief Troublemaker at The Content Advisory and they discuss what we can learn from the film industry when directing our content strategy. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Gordon Glenister, on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Gordon's website
Influence Global podcast
Influencer Marketing Strategy book by Gordon Glenister
Robert's The Content Advisory Blog
Robert's appearance on the Scratch podcast with Eric Fulwiler
Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Questions 67 and 68 by Chicago on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we celebrate 100 episodes as Ian Truscott interviews our regular expert, Jeff Clark They discuss some priceless advice for new marketers from Jeff's career as a marketing leader for blue-chip B2B technology vendors and advising some fantastic B2B companies and brands as a Research Director at SiriusDecisions/Forrester Principal, Strategic Advisory at Rockstar CMO This week's guest is Ken Schwarz, the Managing Principal at PSP Enterprises. Ken is an enterprise software professional with a 30-year career spanning roles in engineering, sales, and marketing in software infrastructure companies with a speciality in competitive intelligence. Ken holds a bachelor's degree in East Asian Studies from Harvard College and lived and worked in Japan for seven years. Ian chats to Ken about the importance of win/loss analysis for B2B marketers, the insight it can reveal and how to do it well. And, finally where better to celebrate the 100th episode than the Rockstar CMO virtual bar, where Ian finds Robert Rose, Chief Troublemaker at The Content Advisory for a very special 100th celebration cocktail and a chat about a question Robert got asked this week: "How do you create popular content?". Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Ken Schwarz, on LinkedIn
Robert Rose on Twitter and LinkedIn
The mentions:
PSP Enterprises
Robert's The Content Advisory Blog
The Content Advisory on YouTube
Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Ghetto Story by Cham on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO). This week they discuss the marketing P's, based on a comment on the Rockstar CMO LinkedIn page from listener Irene Nehrkorn-Kayn. Our guest this week is Rebecca Biestman, the Chief Marketing Officer at Reputation. We explored Rebecca's impressive career in Episode 93, but Rebecca is not only a marketing leader but a passionate advocate and expert in Corporate Social Responsibility (CSR) programs that often end up in the inbox of marketing. We discuss her experience with setting up successful CSR programs and aligning them to the business's success. And we wind down the week in the Rockstar CMO Virtual Bar to join Robert Rose, Chief Troublemaker at The Content Advisory to be transported away for a cocktail and ponder if the facts really do speak for themselves. Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Rebecca Biestman on LinkedIn
Robert Rose on Twitter and LinkedIn
The mentions:
The 7 P's described on the Professional Academy
Irene Nehrkorn-Kayn on LinkedIn
Rockstar CMO Advisors
Interview with Rebecca on episode 93
Reputation on the web and Twitter
Robert's The Content Advisory Blog
The Content Advisory on YouTube
Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Pump It by The Black Eyed Peas on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices
An 80's remix of an episode this week as we lose all control of our guests and keep the party going way past closing time. We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discussing the 3 books that influenced their early marketing career. We hang out with two incredibly experienced, passionate and interesting retail marketers Ted Rubin and John Andrews as they discuss their book: Retail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world, And we retire to the Rockstar CMO virtual bar to be transported away with a cocktail and a thought about marketing with Robert Rose, Chief Troublemaker at The Content Advisory and we discuss building the marketing plane while you are flying it. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Ted Rubin on LinkedIn and Twitter
John Andrews on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Retail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world - Ted Rubin & John Andrews
Rockstar CMO Advisors
Robert's The Content Advisory Blog
The Content Advisory on YouTube
Robert's podcast with Joe Pulizzi - This Old Marketing
The books:
Ogilvy on Advertising - David Ogilvy
Marketing Myopia - Theodore Levitt
Eating the Big Fish - Adam Morgan
Tribes - Seth Godin
The Ultimate Question 2.0 - Fred Reichheld & Rob Markey
Managing Content Marketing - Robert Rose & Joe Pulizzi
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Everyday I Write The Book by Elvis Costello on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we kick off what we suspect will be a long-running series as our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discuss marketing education and they successfully avoid the obvious by not playing Pink Floyd Another Brick in the Wall as this week's track and Jeff has a good reason for that. Unfortunately our guest this week was unwell, so Ian takes to the Rockstar CMO F'in' Marketing stage solo, with a thought inspired by Dennis Shiao and his Content Corner newsletter. And we retire to the Rockstar CMO virtual bar to be transported away with a cocktail and a thought about marketing with Robert Rose, Chief Troublemaker at The Content Advisory as he asks - are you catfishing yourself?
Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
Dennis Shiao - on Twitter | Attention Retention | Content Corner
Drew Neisser chatting to David Koerner on the Renegade Marketers Unite podcast
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
I Can't Get No Satisfaction by The Rolling Stones on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
Good news, Jeff Clark fans, he's back! Former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO, Jeff has returned from his vacation for an authentic chat about empathy and takes on the tough job of choosing this week's track. For this week's guest, we have a doctor in the house! Stan Bernard, MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and best-selling author. He is the president of Bernard Associates, LLC and the creator of the Transcender System. A former senior fellow at the Wharton School of Business, Dr Bernard has been a consultant to leading businesses worldwide for nearly four decades, working with more than 150 companies across six continents. We discuss his book Brands Don't Win, which was named the #1 Business Book of 2021 by Firebird, the transcender system and the secret to why brands like Tesla, Peloton and Nike win. Finally, we wind down for the weekend with Robert Rose, Chief Troublemaker at The Content Advisory in the Rockstar CMO virtual bar, where over a cocktail, he recommends how we break down our big strategies for 2022 into manageable goals. Enjoy!
The people
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Stan Bernard, MD, MBA on LinkedIn
Robert Rose on Twitter and LinkedIn
Mentioned in this week's episode:
Rockstar CMO Advisors
Stan Bernard's book Brands Don't Win
Robert's The Content Advisory Blog
Robert's podcast with Joe Pulizzi - This Old Marketing
Rockstar CMO:
Previous episodes and all show notes: Rockstar CMO FM
We are available on all your favorite platforms, including Apple and Spotify
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
I Can't Get No Satisfaction by The Rolling Stones on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott shares some changes to this podcast as we join the Marketing Podcast network, and has an extended chat with Jason Falls, the man behind this marketing podcast supergroup. When he is not founding podcast networks Jason is an award-winning strategist and widely read industry pundit. Jason has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters and Tony Hseih. Jason is also the author of three books: Winfluence - Reframing Influencer Marketing to Ignite Your Brand, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing and The Rebel’s Guide to Email Marketing and also founded SocialMediaExplorer.com, once recognised as the top marketing blog in the world according to AdAge’s Power 150. In this interview, we learn about Jason's career, influencer marketing in B2C and B2B, the Marketing Podcast Network and a lot about Bourbon. Enjoy! The people
Ian Truscott on LinkedIn and Twitter
Jason Falls on Twitter and LinkedIn
Mentioned in this week's episode
Winfluence - Reframing Influencer Marketing to Ignite Your Brand by Jason Falls
The Cornett marketing agency and their cool team page
The Tagger Influencer Marketing platform
Music
Stienski & Mass Media - We'll be right back on YouTube
I've Got a Feeling by The Beatles on Spotify
Rockstar CMO
Show notes: Previous episodes and all show notes: Rockstar CMO FM
Subscribe - We are available on all your favorite platforms, including Appleand Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar. This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized digital content strategy and marketing experts. Robert is the author of three best-selling books, including Killing Marketing, Experiences: The 7th Era of Marketing, and Managing Content Marketing. For more than 10 years, Robert and his firm The ContentAdvisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. In this special holiday episode, Robert shares his favorite cocktail (which might surprise you), discuss Roberts career, what has inspired him, books, the story of content marketing and what he would throw into the Rockstar CMO swimming pool. Finally, we drop the track that gets his marketing mojo working. Enjoy!
The people
Ian Truscott on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week's episode
Marketing Myopia by Theodore Levitt (on Goodreads)
Different by Youngme Moon (on Goodreads)
Rita Gunther McGrath
Robert's books
Robert's Content Advisory Blog
This Old Marketing podcast
Music
Piano Music is by Johnny Easton, shared under a creative commons license
Bad Man's Song - Tears for Fears on Spotify
Rockstar CMO
Show notes: Previous episodes and all show notes: Rockstar CMO FM
Subscribe - We are available on all your favorite platforms, including Appleand Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou, founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on relationships mantra:
"Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become".
Our guest this week is Rebecca Biestman, the Chief Marketing Officer at Reputation. We discuss Rebecca's marketing career, Corporate Social Responsibility (CSR), and she makes an excellent suggestion for the Rockstar CMO swimming pool.
Rebecca joined Reputation last year from Dialpad, a business communications SaaS platform. Before that Rebecca held various marketing leadership positions for RMS, a risk modelling software company, where shelaunched the company's inaugural Social Impact program. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap, Inc.
Finally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over a cocktail discusses creative briefs that are neither brief nor creative.
Enjoy!
The people
Ian Truscott on LinkedIn and Twitter
Rebecca Biestman on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week's episode:
Demie Loizou and This Is Digital
The Ted Rubin podcast episode
Robert's Content Advisory Blog
This Old Marketing podcast
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
I Know What You Want - Busta Rhymes and Mariah Carey on Spotify
Rockstar CMO:
Show notes: Previous episodes and all show notes: Rockstar CMO FM
Subscribe - We are available on all your favorite platforms, including Apple and Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. We discuss using audio in marketing, Nora’s successful marketing career and she makes a fantastic suggestion for the Rockstar CMO Swimming Pool. Finally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over the noise of a mariachi band and a seal (yep) we discuss messaging strategy over one of his wonderful cocktails.
Enjoy!
The people
Ian Truscott on LinkedIn and Twitter
Nora Sudduth on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Hello Audio
Robert's books & The Content Advisory Blog
This Old Marketing podcast
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
The Pretender by The Foo Fighters on Spotify
Rockstar CMO:
Show notes: Previous episodes and all show notes: Rockstar CMO FM
Subscribe - We are available on all your favorite platforms including Apple and Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, it's peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he and Ian Truscott discuss Gartner's Top 10 Predictions for 2022 and Beyond. This week's guest is Melissa Sargeant, the CMO at Litmus. Melissa shares her story from a fantastic marketing career, her view of email marketing, and working with peer CMO communities as a founding member of Drew Neisser's CMO Huddles, which we discussed on the podcast with Drew two weeks ago. Melissa has a fabulous 30-year marketing career in the tech sector, applying her expertise in SaaS go-to-market strategy and execution, customer success, digital demand generation, and branding. Before Litmus, Melissa was the CMO at SugarCRM and e-commerce innovator ChannelAdvisor (ECOM) and has held senior roles with companies like Avalara, CA Technologies, Digitalsmiths (TiVo), Bluefire Security Technologies, and Guardent (VeriSign). Finally, we wind down for the weekend with Robert Rose, Chief Troublemaker at The Content Advisory in the Rockstar CMO virtual bar where planning is the topic over a cocktail and we raise a glass to 300 episodes of This Old Marketing, his podcast with Joe Pulizzi. Enjoy!
The people
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Melissa Sargeant on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Gartner's Top 10 Predictions for 2022 and Beyond
Litmus email marketing made better
Drew Neisser's CMO Huddles
Robert's The Content Advisory Blog
This Old Marketing podcast
Rockstar CMO:
Previous episodes and all show notes: Rockstar CMO FM
We are available on all your favorite platforms including Apple and Spotify
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Virtual Insanity by Jamiroquai on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are meeting the real you through your content.
Ian then chats with another Jeff, Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse, for a fascinating conversation about content, AI, and technology.
Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. At MarketMuse, he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a B2B technology publishing and lead generation leader.
Finally, our tradition, holiday or not, is to wind down from the week in the Rockstar CMO virtual bar. This week we find Robert Rose quoting Ellen Glasgow and suggesting we take a look at what we are doing, however successful our marketing is as "The only difference between a rut and a grave are the dimensions".
Enjoy!
The people
Ian Truscott on LinkedIn and Twitter
Jeff Coyle on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode: MarketMuse Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
"Smile Like You Mean It" by The Killers on Spotify
Subscribe: We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they focus on planing with a smaller budget and team.
As a fan of his work and his podcast, Ian is delighted to welcome Renegade Marketing's Drew Neisser as the guest interview this week. They discuss his incredible career, founding his agency, his podcast Renegade Marketers Unite, the CMO Huddles community, his book "Renegade Marketing, 12 Steps to Building Unbeatable B2B Brands" and its inspiration from conversations with over 400 marketers. Oh and CATS, the acronym that guides his work (being Courageous, Artful, Thoughtful and Scientific).
Described by Inc as one of the “sharpest minds” in marketing, Drew is a sought after speaker, writer and strategist and has helped dozens of CMOs build unbeatable brands. Ranked among the top CMO influencers, Drew has been featured as a marketing expert on ABC News, CNBC, CBS Radio, and Tony Robbins’s podcast, among many others. Besides a regular column for Ad Age, he’s contributed articles to FastCompany, Forbes, MediaPost and Social Media Today - and now Rockstar CMO FM!
Then, we kick off the weekend in the Rockstar CMO virtual bar and join Robert Rose, Chief Troublemaker at The Content Advisory who gives thanks for choices and he prepares for the Thanksgiving holiday.
The people
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Drew Neisser LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Renegade Marketing
Drew's podcast: Renegade Marketers Unite
CMO Huddles
Drew's book: Renegade Marketing, 12 Steps to Building Unbeatable B2B Brands"
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Pat Benetar - Hit Me With Your Best Shot on Spotify
Subscribe: Available on all your favorite platforms including Apple,
Learn more about your ad choices. Visit megaphone.fm/adchoices
We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget. For the first time in 88 episodes, the perils of delivering fresh guests on a weekly show have caught up with us, we've been struck by the global just-in-time supply chain issues and the delivery of the guest we promised in last weeks show has been delayed, we'll hopefully connect with Melissa Sargeant CMO of Litmus in early December. So, that gives us a chance to slip into the Rockstar CMO virtual bar early, Robert Rose, Chief Troublemaker at The Content Advisory is there and he has a quote from a poem to share, and a conversation he had with a marketer, wishing they could start again, but is it true that the only way out is through, or could she do that? The people
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Poem by Robert Frost - A Servant to Servants
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Pink Floyd Money on Spotify
Subscribe: We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it's the quiet ones we need to watch and become comfortable with having an audience that might not be known to us. Ian catches up with Eric Fulwiler, former CMO and CCO at 11:FS, who we were introduced to on episode 30, who has just founded a new marketing innovation consultancy Rival. They chat about the challenge of starting a new business, as well as the focus on growth, innovation and how large organizations can adopt a startup mentality to drive that growth. Finally, we retire to the Rockstar CMO virtual bar, with Chief Troublemaker at The Content Advisory, Robert Rose, discusses the challenge of setting corporate goals. The people:
Ian Truscott on LinkedIn and Twitter
Eric Fulwiler on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
1000 true fans by Kevin Kelly
The What's MOPs Got to Do With It? Podcast
The Tilt content creator community
Interview with Eric Fulwiler on episode 30
Eric's agency - Rival
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Bjork - Oh So Quiet - on Spotify
Subscribe: We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss managing change, especially when implementing new technology.Our guest this week is Anne-Marie Twigge, the MD of The Next Women, a global movement of ambitious women and progress-driven companies. Anne-Marie has had a fascinating career, she has a BA in Business Administration and an MA in Artistic Research has been an artist in residence, a creative director, serves on the UN Women Advisory Board, and founded TJIGX a web channel focused on promoting diversity.We discuss the challenges facing women entrepreneurs, marketing advice for entrepreneurs, how to support The Next Women, the problems with creative briefs, and the assumption of the best intentions marketers have. Finally, we retire to the Rockstar CMO virtual bar, where, as we start to wrap up the year, Robert Rose discusses assessing strengths and weaknesses over a warming cocktail. The people: Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Anne-Marie Twigge on LinkedIn
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
The Next Women
TJIGX
Strengths-Based Leadership Book- on Amazon
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music: Piano Music is by Johnny Easton, shared under a creative commons license
Sheryl Crow - A Change Would Do You Good - on Spotify
Subscribe:We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people. Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Chris is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell - The Rockstar CMO Swimming Pool. Finally, we retire to the Rockstar CMO virtual bar, where, as we start to wrap up the year, Robert Rose, prepares us for change over a warming cocktail. The people:
Ian Truscott on LinkedIn and Twitter
Chris P. Willis on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
Backstage Q&A on Rockstar CMO
Acrolinx
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Des'ree You Gotta Be - on Spotify
Subscribe: We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advice on procuring marketing technology, this week he focuses on gathering requirements and three ways to approach this process. Our guest this week is Ilaria Severi who is the Head of Marketing and Communications at Creative Clicks, a performance marketing agency in Amsterdam. Illaria is an Experienced Marketer and Communication Strategist with a passion for helping brands understand the digital marketing world, build their own identity and reach the desired audiences. Fluent in 5 languages, Ilaria is responsible for online and offline communication with all stakeholders, including social media management, employee branding, events organization, PR and content marketing. Having connected at The Next Web event in Amsterdam, we discuss the positives of events opening up, advice for young marketers and she makes an excellent choice for what we should chuck in our portal to marketing hell; the Rockstar CMO Swimming Pool. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose , inspired by a classic episode of Seinfeld discusses creating differentiation through content. The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Ilaria Severi on LinkedIn and Creative Clicks
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
Ilaria Severi on CCTalks Podcast
The Seinfeld movie phone episode on YouTube
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Technical Difficulties by Julien-K - on Spotify
Subscribe: We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you crave. Ian Truscott welcomes back Dennis Shiao, to get his perspective on last week’s Content Marketing World event in Cleveland, Ohio, and the session he hosted discussing email marketing and he shares his tips with us. If you don’t know Dennis, he runs an independent B2B marketing consultancy Attention Retention. He is a content marketing, product messaging, and social media marketing expert and is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute and runs the Bay Area Content Marketing Meetup and publishes the Content Corner newsletter. After a week away Robert Rose, Chief Troublemaker at The Content Advisory is back in the virtual Rockstar CMO bar and discusses how much content a B2B buyer really needs and maybe they really need something more helpful. The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Dennis Shiao on LinkedIn, Twitter, and Attention Retention
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
Dennis's CM World blog post - Return on Humanity
The Bay Area Content Marketing Meetup
The Content Corner Newsletter
Content Marketing World
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Winning by Santana - on Spotify
Subscribe: We are available on all your favorite platforms including Apple, Google, Spotify and
Learn more about your ad choices. Visit megaphone.fm/adchoices
After suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester to discuss Corporate Social Responsibility and how to avoid appearing to be greenwashing and trying to look cool with the millennials - spoiler alert - you just got to do the work. Ian has been to Amsterdam, and he shares what he learned at The Next Web Conference, a huge European marketing and technology event, where he joined Stephan Grad, Strategy Director at global agency Overdose, and Dominik Angerer, CEO of Headless CMS vendor Storyblok for a panel discussion moderated by Louise Doorn, an experienced CMO and now leading HelloMaaS, a Marketing as a Service agency in the Netherlands. The discussion was about the role of the CMO, their relationship with the CEO, and of course, marketing technology and Louise asked us to share some f**k ups they’d seen along the way. Enjoy! The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Mentioned in this week’s episode:
AWS has their own Power & Utility group - and Carbon Lighthouse
The Global Reporting Initiative
NYU Stern School on Social Responsibility
The Next Web
Scott Brinker - ChiefMartec
Rockstar CMO Episode 65 - with Richard Medcalf
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Sheryl Crow - Soak up the Sun - on Spotify
Subscribe: We are available on all your favorite platforms, including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott is joined by Jeff Clark, Rockstar CMO Advisor and former Sirius Decisions/Forrester Research Director who is inspired by last weeks discussion with Christina Del Villar and they chat about the evergreen topic on this show - marketing technology and he chooses a classic track to accompany as we wonder how did we get here? David Rodnitzky, CEO and founder of 3Q Digital returns to the show. In episode 75, we chatted about his book Unfair Marketing and his fascinating journey from law school to a senior marketer at various silicon valley internet companies, this week inspired by an article he wrote for his Inside the Double Bubble newsletter we discuss whether all marketers are liars. We catch Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, on his way to Content Marketing World and we chat about epic fails, outcomes, and outputs. The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
David Rodnitzky on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
Episode 75 with David Rodnitzky
David's agency 3Q Digital
David's Double Bubble Newsletter on LinkedIn
Content Marketing World
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Once in a Lifetime by Talking Heads - on Spotify
Subscribe: We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams of his two passions marketing and looking after our planet as we discuss the role we can play as marketers in contributing to sustainability. We complete our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of what G.R.I.T means and we round off with T for Tools and Technology a hot topic here on Rockstar CMO and she shares some wonderful insight. Robert Rose Chief Trouble Maker at The Content Advisory is back on his virtual Rockstar CMO bar stool, we chat about being a big picture thinker or a detail-orientated marketer, really interesting conversation as he shares how the latter could see you being passed over for promotion. The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Christina Del Villar on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
Christine Del Villar's website and book
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
What's going on by Marvin Gaye on Spotify
The brief "jaunty organ music" was Joe Pontano from Youtube
Subscribe: We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog “To Build A Better Marketing Plan, Revisit Your Approach To Planning” and we discuss it and how to align this with being Agile. We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of what G.R.I.T means, and in the third of our four-part series, we discuss the I in GRIT, which is for intentional. If you are a Robert Rose fan, I’m afraid we have bad news in the Rockstar CMO virtual bar, his presence is heard, but it’s not what you expect and Ian Truscott shares his thoughts on personalization. The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Christina Del Villar on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
To Build A Better Marketing Plan, Revisit Your Approach To Planning by Marcia Trask
The Agile Rhapsody on YouTube
Christine Del Villar's website and book
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music: The wonderful Piano Music is by Johnny Easton, shared under a creative commons license Subscribe: We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing waste, the 8 things we can learn from lean manufacturing, and matches it with a classic 70’s tune about a place we could certainly waste some time in. We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of G.R.I.T and we continue with R for RPM. And, we finish the week in the Rockstar CMO virtual bar where we find Robert Rose, Chief Trouble Maker at The Content Advisory who wonders how long we should spend planning to sharpen our ax. The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Christina Del Villar on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
Christine Del Villar's website and book
Episode 64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Jimmy Buffet: Margaritaville on Spotify
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Subscribe
We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing planning, focusing on the importance of understanding customer needs and balancing planning with execution, especially for new marketing leaders. We kick off a mini-series with Christina Del Villar who appeared on episode 64 of the show, talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy and we dive into the detail of what G.R.I.T means, starting with the G - Go-to-Market. If you missed the last time Christina was on the show, Christina is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for new product launches, acquisitions, and IPOs, particularly for high-growth companies. We finish the week in the Rockstar CMO virtual bar where we find Robert Rose, Chief Trouble Maker at The Content Advisory thinking about how we need a proper job. The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Christina Del Villar on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
Christine Del Villar's website and book
The music video promoting the book on YouTube
Episode 64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode
Robert's The Content Advisory Blog
The "Swimming Pool Guy" that we couldn't remember the name of - Marcus Sheridan
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Need you Tonight by INXS on Spotify
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Learn more about your ad choices. Visit megaphone.fm/adchoices
As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys). This week our guest is Maureen Blandford who has been obsessed with making B2B a rational place for more decades than she’d like to admit. A B2B agency owner in the US prior to moving client-side (and Europe) to lead marketing for tech companies on both sides of the Atlantic, Maureen is a tireless advocate for rooting out the nonsense and is devoted to closing the gaps between sales and marketing. Her most recent book was published in February 2021: Moats & Drawbridges | The Current State of B2B Cross-functional Insight Sharing.Maureen is currently Managing Director at B2B Unleashed and explains why we need to be unleashed, in a fun, impassioned conversation and if we repeated some of the curse words in our Twitter feed, our ban on advertising on the platform would no doubt be lengthened. Maureen shares her passion for B2B, bad demos, marketing to the searchers, or more importantly the "not searchers" and she has an excellent suggestion for the Rockstar CMO Swimming Pool.We finish the week, in our usual haunt, the Rockstar CMO Virtual Bar, where we find Robert Rose, Chief Troublemaker at The Content Advisory who shares how we need to give our marketing gifts. The people:
Ian Truscott on LinkedIn and Twitter
Maureen Blandford on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
Maureen's book: Moats & Drawbridges | The Current State of B2B Cross-functional Insight Sharing
Maureen's company website - B2B Unleashed
Maureen's personal website website
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Firestarter by The Prodigy on Spotify
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back and we dive into what you need to start your marketing plan.David Rodnitzky, the founder of 3Q Digital is our guest and discusses his book Unfair Marketing and we dive into the five areas marketers can find an unfair advantage; data, knowledge, access, brand, and money. David also talks about his path into marketing, from studying law at the University of Iowa College of Law, his early career, experience, and success with performance marketing to founding 3Q Digital in a coffee shop in Pacifica, CA, in 2008. Since then the agency has grown to more than 300 employees in ten offices across three continents, managing more than $1.5B of media spend. As usual, we wind down the week with a trip to the Rockstar CMO virtual bar, where we find Robert Rose, Chief Trouble Maker at The Content Advisory contemplating thinner diapers and coordination over a cocktail.The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
David Rodnitzky on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
3Q Digital
Unfair Marketing - available on Amazon and other good book stores
David Rodnitzky speaking at the Bay Area Content Meetup
David's Double Bubble Newsletter on LinkedIn
The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Makin' a Plan by Semisonic on Spotify
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Learn more about your ad choices. Visit megaphone.fm/adchoices
In my thought for the week, I ask who is driving your marketing bus? Is it a robot, your competitor, the marketing accountant, HIPPO, LOUDEST PERSON IN THE BUSINESS, a hamster, a people-pleaser, a squirrel, a strip club baller, the feature creature, the cookie-cutter, a shamen, the outsourcer or the customer? Or maybe none of them? My guest this week is Steve Wiideman, of Wiideman Consulting Group, who considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. For over 20 years, Steve and his team have worked with Fortune 500 companies and start-ups alike and have played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Honda, Skechers, Applebee's, IHOP, Dole and others, with emphasis on strategy, planning and campaign oversight.Steve has been mentioned and featured in a number of popular publication including: CNN Money, Entrepreneur Magazine, Marketing Sherpa, National Journal, Response Magazine, on CNBC and Fortune Magazine - and he presents at various conferences and tradeshows internationally, both virtually and in-person and is a frequent panelist at online marketing events and speaks at many California Meetup groups and networking events.Really good conversation, I think you'll like it and finally I retire to the Rockstar CMO virtual bar, to wind down for the weekend with a cocktail with my friend and content marketing guru Robert Rose and we discuss organizational change, a topic that is increasingly associated with content marketing. And, there's a parrot. The people:
Ian Truscott on LinkedIn and Twitter
Steve Wiideman on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
Wiideman Consulting Group
The Academy of Search - register with the discount code "seosteve" to get access to the courses for free (normally $599)
The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license1
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, like an '80s Frankie Goes to Hollywood remix, we go long, as we have three great conversations to share this week. We take a deep dive into campaign planning and how to drive this across global marketing teams with Jeff Clark, former Research Director at SiriusDecisions/Forrester, and Rockstar CMO Advisor.Our guest interview is with Kirsten Allegri Williams, the Chief Marketing Officer for Optimizely, a modern Digital Experience Platform, where Kirsten leads global marketing, communications, and sales development. Before Optimizely, Kirsten was the CMO for SAP SuccessFactors, the world's leading technology solutions provider for Human Resources. And her career has included rebranding and relaunching the digital presence of Ariba, another of SAP’s global software businesses, and led partnerships with the United Nations to help businesses everywhere forge sustainable supply chains. Kirsten is also an advocate for women’s equality and empowerment in the workplace. Kirsten has been honored by many organizations, including The Internationalist as a “Next 50” top marketer. She is a graduate of Santa Clara University with a B.S. in Political Science and a B.A. in Music. She received her Master of Music degree from the Manhattan School of Music in classical voice and sustained a career as a critically acclaimed mezzo-soprano. In our broad and fascinating conversation, Kirsten shares her marketing inspiration, a behind-the-scenes view of Episerver's acquisition of Optimizely, the decision to rebrand the new organization as Optimizely, despite Episerver being an established brand in its category, creating art as marketers and the future of events. This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, talking about “the illusion of explanatory depth” as we explain the art of explaining. The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Kirsten Allegri Williams on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
Optimizely
Episerver Becoming Optimizely
The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in a new series that discusses marketing planning. In this episode, he shares his 7 step plan.We discuss marketing data and web metrics with Michael Loban, the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. He is also the co-author of Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and author, with work published in Forbes, AdWeek, and CIO Magazine.This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, talking about the story of two generals and marketing processes. Oh, and there is an elephant. We hope you enjoy this episode; here are all the links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Michael Loban on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
Michael's book: Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform
The Two Generals problem
The Content Advisory Blog
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao. Dennis runs an independent B2B marketing consultancy Retention Attention, and is a content marketing, product messaging, and social media marketing expert. He is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute, he runs the Bay Area Content Marketing Meetup and the Content Corner newsletter. In this episode, Dennis discusses his advice, insight, and experience of personal branding and what benefits paying a bit of attention to our online presence can bring, even if you don't want to be the next Gary V. Inspired by a discussion on the This Old Marketing podcast, Ian Truscott dives into the folly of thinking about a marketing budget as a percentage of revenue, following a report by Gartner that it had dropped to 6.4% across all sectors, that was featured in an article in Marketing Dive.Robert Rose returns to the Rockstar CMO virtual bar for a cocktail and shares his insight on making customer stories more engaging by dropping in a cow.Hope you enjoy this episode.The people:
Dennis Shiao on LinkedIn, Twitter, and Attention Retention
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Host: Ian Truscott on LinkedIn and Twitter
Mentioned in this weeks episode:
The Bay Area Content Marketing Meetup
The Content Corner Newsletter
Generate Sales Leads from Virtual Events book by Dennis Shiao
Dennis on Content Strategy Collective Live by MarketMuse
Marketing Myths by Grant Leboff
The Marketing Dive article that discusses shrinking marketing budgets
This Old Marketing Podcast episode discussing marketing budgets
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton is shared under a creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall. Keith Smith is the Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. As you’ll hear, he is also the host of The Fuel Podcast which is focused on business development and great guests from around the world of agencies and advertising. Ian Truscott talks about the opportunity of free content in an age when everything is going behind a registration page or a paywall. And while Robert Rose takes a break this week from the Rockstar CMO bar, we dip into the archives and enjoy a cocktail that celebrates American independence and how we should take the time for big content ideas. We hope you enjoy this episode; here are all the links:The people:
Keith Smith on LinkedIn or Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Host: Ian Truscott on LinkedIn and Twitter
Mentioned in this weeks episode:
Rockstar CMO Episode 6 - Interview with Keith Smith
Keith Smith chats to Ted Rubin on The Fuel Podcast
The Advertist
The Fuel Podcast
The latest insight from Robert Rose on The Content Advisory blog
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton is shared under a creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and turns the brand purpose discussion on its head as we discuss turning a purpose into a brand.Our guest this week is award-winning marketer Margie Agin who helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in the Washington, DC area, and as you’ll hear author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality.Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University. This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, and over a fancy cocktail, we discuss whether best practice really is best and maybe you should consider doing it the way you've always done it. Or... maybe not. Hope you enjoy this episode, here are all the links:The people:
Jeff Clark on LinkedIn and Twitter
Margie Agin on LinkedIn, Twitter, and Centerboard Marketing
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Host: Ian Truscott on LinkedIn and Twitter
Mentioned in this weeks episode:
Margie Agin's book: Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality
The latest insight from Robert Rose on The Content Advisory blog
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton is shared under a creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss defining brand purpose and specifically the hackneyed term "innovative". We've been saying at the end of the last few episodes that next week our guest will be Julia Bennett, the brand new CMO of global law firm Brown Rudnick. Well, finally schedules were aligned, the technology worked and Ian Truscott got to chat with her. As the Chief Marketing Officer, Julia Bennett leads Brown Rudnick’s business development, marketing, public relations, and communications strategy and initiatives for the Firm’s offices worldwide. Julia is a trained lawyer and before joining Brown Rudnick, Julia was the Senior Director of Business Development at a major law firm, overseeing the business development and sales enablement, client expansion, research, and competitive intelligence teams. Julia shares advice for new CMOs and, having joined the firm during a pandemic, how she was hired remotely, and some thoughts for team leaders entering an organization that is geographically dispersed, with her teams across the US and Europe. This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, and his content marketing tip this week is inspired by a trip to the dentist's chair.Hope you enjoy this episode, here are all the links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Julia Bennett on LinkedIn
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
Cathy Miller's article 25 Overused Business Words
The article featuring Julia in the American Lawyer
Julia's firm Brown Rudnick
Joe Pulizzi and Robert Rose: This Old Marketing podcast
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton is shared under a creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to discuss brand purpose. The topic for the interview this week is voice marketing, and we are joined by Preston So, a product architect and strategist, a digital experience futurist, a developer advocate, and a three-time SXSW speaker. Preston is also an editor at A List Apart, a columnist for CMSWire, a contributor to Smashing Magazine. He is the author of three books, including Voice Content and Usability, which we discuss, based on his experience working with voice design since 2016. This week, our visit to the Rockstar CMO virtual bar finds Robert Rose, Chief Trouble Maker at The Content Advisory, encouraging us to embrace our flaws and not to fall in love with our content. Hope you enjoy this episode, here are all the links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Preston So on his website, LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
Preston's book: Voice Content and Usability
Preston's writing on CMSWire
More from Preston on A List Apart
Joe Pulizzi and Robert Rose: This Old Marketing podcast
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton,shared under a creative commons license.
Learn more about your ad choices. Visit megaphone.fm/adchoices
We start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie, former VP Research Director from Sirrius Decisions/Forrester Research; this week, we discuss brand messaging. This week's interview is with Thomas Peham, VP of Marketing at Storyblok, a headless CMS vendor built for both the developer and the marketer. As you’ll hear, Thomas is a respected SaaS marketing expert, and he’s run his own 'CMO as a Service' consultancy, is the former Head of Growth at Usersnap, where he helped grow revenue by 10x and Dynatrace that successfully IPO’d in 2019. We talk about the challenges of bringing B2B SaaS solutions to market, content management, and advice for marketers looking to create their own freelance consultancy.Our visit to the Rockstar CMO virtual bar this week finds Robert Rose, Chief Trouble Maker at The Content Advisory, with a content marketing lesson from Hollywood. I hope you enjoy this episode, and please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Julie Ogilvie on LinkedIn and Twitter
Thomas Peham on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
Julie's website: ChubbyCouple.media
Headless CMS vendor: Storyblok
Our previous episode discussing Storyblok funding with Cathy McKnight
Joe Pulizzi and Robert Rose: This Old Marketing podcast
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton,shared under a creative commons license.
Learn more about your ad choices. Visit megaphone.fm/adchoices
We kick off the episode with former VP Principal Analyst for Forrester Research Julie Ogilvie who returns to dive into her marketing greatest hits and pet peeves from her fabulous career; this week, we discuss influencer marketing for B2B.Something different this week as we get the perspective of the CEO and the C Suite, as my guest this week is Richard Medcalf founder of Xquadrant, an executive coach & leadership consultant to exceptional founders & CEOs and their teams. As you’ll hear, his clients are elite performers who've already achieved incredible things and still have the ambition to achieve more in terms of their impact and influence. After a Masters Degree at Oxford University, Richard started his career in a premier strategy consultancy, where he rose to become the youngest-ever Partner. He then spent 11 years at tech giant Cisco, firstly elevating Cisco’s relevance in the C-suite of its Fortune 100 customers before being selected for an elite team set up by the President and CEO to catalyze strategic partnerships & new business models. Keen to marry the disciplines of strategy and leadership in service of his clients, he qualified as a senior leadership consultant and executive coach before founding Xquadrant in 2017.My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory with a suggestion to add some mystery and magic to our content marketing storytelling. I hope you enjoy this episode, and please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Julie Ogilvie on LinkedIn and Twitter
Richard Metcalf on LinkedIn, Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
Julie's website: ChubbyCouple.media
Richard's website: Xquadrant
Richard's blog post: 4 Pitfalls of High Performers
Richard's podcast: The Impact Multiplier CEO Podcast
Richard's eBook: The 5 Influencer Killers
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton,shared under a creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst for Forrester Research, and she returns for a dive into her marketing hits and pet peeves. My guest this week is Christina Del Villar who is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale. With 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for new product launches, acquisitions, and IPOs, particularly for high-growth companies. She leverages her experience and industry perspective to take them to the next level.Christina’s GRIT Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient, grow revenue, and improve overall company performance. And we discuss her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, which is due out shortly.My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, thinking about how we create content at scale. I hope you enjoy this episode, and please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Julie Ogilvie on LinkedIn and Twitter
Christina Del Villar on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
Julie's website: ChubbyCouple.media
Christina's book: Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton shared under a creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" to discuss marketing orchestration, inspired by a tweet. Is it a hit or a miss? This week’s guest is Misia Tramp, VP Strategy & Insight at Metia. A British-born, Seattle adoptee, Misia is a 20-year veteran of using data to drive strategy and innovation, I’ve known Misia for a decade she is my go-to expert on such things. Misia is a successful entrepreneur and was one of the early adopters of gaining insight through social data, helping organizations become data-led – since the dawn of these platforms – when her researcher instincts were quickly alerted to the value of what we are all sharing. Misia has advised them all, from big corporates to non-profits, and has a career built on studying the trends we see playing out in the media today and today she shares her insight into how to measure content marketing.My visit to the Rockstar CMO virtual bar this week finds my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, feeling neighborly over a cocktail and we discuss measurement and some new research from the Content Marketing Institute. Hope you enjoy this episode, and, please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Misia Tramp on LinkedIn, Twitter, and at Metia
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
The marketing orchestration Twitter thread that inspired the chat with Jeff
A Content Resonance System case study with Microsoft
David Allison's book on Valuegraphics: We Are All The Same Age Now
Latest Content Strategy research by the Content Marketing Institute
Robert's This Old Marketing Podcast
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton shared under a creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to join me for "One to Watch, One Hit Wonder or Wonderwall" and discusses Intent Marketing. Is it a hit or a miss? This week’s guest, Darren Guarnaccia, the SVP of Product at Hootsuite, the global leader in Social Media management. He leads the company’s product management, product strategy, and product marketing functions. Darren has over 20 years of experience in marketing technology leadership roles, having previously been Chief Product and Strategy Officer at CrownPeak. He was the CMO at Lytics, a leading independent CDP vendor, and before Lytics, he held several senior roles over a 10-year career at Sitecore, including Chief Strategy Officer.We get his perspective sitting at the intersection of product, strategy, and go-to-market and how he focuses on customer outcomes in these roles.As is our tradition on this podcast, we round off the week with a trip to the Rockstar CMO virtual bar where I find my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, who this week shares his thoughts on brand and trust, over a fancy cocktail. Hope you enjoy this episode, and, please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Darren Guarnaccia on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this weeks episode:
Kronos sales and marketing strategy coverage on Adage
Kronos Forrester case study (requires subscription)
The Hootsuite Blog
Backstage interview with Darren in Rockstar CMO web publication
Digiday Article: How the pandemic intensified the content role of CMOs
Robert's This Old Marketing Podcast
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton shared under a creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, "One to Watch, One Hit Wonder or Wonderwall" returns. As my co-host, Jeff Clark, is taking a week off, David McGuire, Creative Director and Co-Owner of Radix Communications, returns to the show to fill Jeff's virtual hot seat, and we discuss A.I. writing content. If you are into content marketing or strategy, then you will know or maybe should know this week's guest, Margot Bloomstein, internationally acclaimed speaker, author, and one of the most prominent voices in the content strategy industry. She’s the principal of Appropriate, Inc., a brand and content strategy consultancy, and we discuss her new book Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap.We round off the week with a trip to the Rockstar CMO virtual bar, where I find my friend and content marketing guru Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, transports us away to discuss one marketing thought for the week. This week, we are allowing ourselves time to go from good to great. Hope you enjoy this episode, and, please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
David McGuire on LinkedIn, Twitter, and at Radix Communications
Margot Bloomstein on LinkedIn, Twitter, and at Appropriate Inc.
Robert Rose on Twitter, LinkedIn and The Content Advisory
Mentioned in this weeks episode:
The Twitter thread about AI copy that David referred to
Sensation Smith on Spotify
Rockstar CMO Podcast #53 that featured David
Margot's book - Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap
Robert's This Old Marketing Podcast
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
The wonderful Piano Music is by Johnny Easton shared under a creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, we return to "One Hit Wonder or Wonderwall" with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester, we give it a little remix and discuss Customer Journey Orchestration.This week's interview is with Russ Powell, Founder, and MD at Sharper B2B Marketing and we discuss his career with B2B brands like Dell, Fujitsu, Atos, what marketing has in common with his career as a stand-up comedian, humanizing B2B and he makes a splendid recommendation for our portal to marketing hell, the Rockstar CMO Swimming Pool.Finally, Robert Rose, Chief Trouble Maker at The Content Advisory transports us away for a marketing thought over a cocktail in the Rockstar CMO virtual bar. This week a good lesson in creating communities, building trust, and let’s not be too quick to leverage or monetize that. Hope you enjoy this episode, and, please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Russ Powell on LinkedIn
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
Alexander Low interview on episode 59
The Julie Ogilvy interview on episode 58
Sharper B2B Marketing
Paul Cash, Rooster Punk - Humanizing B2B
The Content Advisory
Robert Rose at The Content Marketing Institute
The #FridayConcoction
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, we continue to discuss 'Privacy: The Marketers Dilemma' as I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester and we talk about gaining trust along a customers journey that often starts without us. We talk a lot on this show about the relationship between marketing and sales, so this week's interview guest is Alexander Low who has over 15 years of business development experience, has spent the last 4 years helping sales and marketing teams understand how to build social media and the behavior changes required, into their go-to-market strategy. Recently he joined a good friend of the show Kate Bradley Chernis at Lately an A.I. driven content creation, scheduling, and amplification technology company, where he heads up their enterprise business.Finally, I escape lockdown in the Rockstar CMO virtual bar for the 50th time, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss the myopia of deciding a content strategy from search data.Hope you enjoy this episode, and, please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Alexander Low's Linktree (with all the links)
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
Forrester's 2021 B2B Buyers Survey
Alexander Low's podcast Death of a Salesman
Lately - an A.I. driven content creation, scheduling, and amplification tool
The Content Advisory
Robert Rose at The Content Marketing Institute
The #FridayConcoction
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, in our ongoing 'Privacy: The Marketers Dilemma' segment, I chat with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester about how brands need to earn trust with consumers who are increasingly savvy and cynical about sharing their data. For this week's interview, we stick with the Forrester alumni as Julie Ogilvie is former VP Principal Analyst for Forrester Research and we discuss Marketing Metrics: The Drunkard’s Search and how marketing today has become so dependent on data. Julie's career in marketing has spanned three decades and innumerable business trends and transformations. She’s an unapologetic generalist, having worked in communications, brand, events, content, and digital marketing roles in both b2b and consumer businesses. She was a part of the marketing team that launched the wildly popular Iomega Zip Drive in the mid-90s, spent eight years as the VP of corporate marketing for e-learning leader SkillSoft, before finishing her career at Forrester Research. Finally, I escape lockdown in the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss the challenge of implementing change. Hope you enjoy this episode, and, please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Julie Ogilvie on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
Julie's article: Marketing Metrics: The Drunkard’s Search
The Tyranny of Metrics by Jerry Z. Muller
Julie's website: Chubby Couple Media
Andy Raskin: The Greatest Sales Deck I've Ever Seen
The Content Advisory
Robert Rose at The Content Marketing Institute
The #FridayConcoction
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, we join the conversation about Google's decision on 3rd party cookies, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.This week's interview is with Sarah Greesonbach, the founder of B2B Writing Institute, where naturally talented writers learn how to break into business writing and create impactful marketing content. Since 2013, she’s also operated B2B Content Studio, a freelance consultancy that helps agencies and Fortune 500 technology companies in the HR, retail/e-com, and higher education space.Finally, I escape lockdown in the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we get transported to the big country to discuss big ideas and setting realistic goals, Hope you enjoy this episode, and, please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Sarah Greesonbach on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
How can personalization and data privacy co-exist? by Mark Schaefer
Website Engagement in a Changed World report from SoloSegment
Sarah's companies - B2B Content Studio and B2B Writing Institute
The Content Advisory
Robert Rose at The Content Marketing Institute
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we change things up just a little bit as we start a new series, discussing Privacy, the Marketers Dilemma with Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester.I give a three-way interview a try for the first time and welcome two guests, Dr. Christine Bailey and Jeremy Bevan. Both of whom are extremely experienced and award winning marketers who have recently started new ventures and we discuss marketing insight, data, asking why and the importance of purpose. Finally, I get transported away from lockdown to the Rockstar CMO virtual bar, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss pausing to listen with our content marketing and understand what our audience are telling us in what they consume.Hope you enjoy this episode, and, please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Dr. Christine Bailey on LinkedIn and Twitter
Jeremey Bevan on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
The Age of Surveillance Capitalism by Shoshana Zuboff
How can personalization and data privacy co-exist by Mark Schaefer
Purpose Rocks Ltd
Sophia Marketing
The Content Advisory
Robert Rose at The Content Marketing Institute
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management (MRM), and ask if it's a one-hit-wonder or Wonderwall while shoehorning in an excuse to quote Monty Python.My guest this week is Dusseldorf based Irene Nehrkorn-Kayn, is Director, Marketing at Exactag, a marketing attribution technology company that transforms the way marketers evaluate, measure, and optimize their campaigns and respective budgets. We talk about marketing attribution, her career from studying at the University of Wales, and what she would like to see us chuck into the Rockstar CMO Swimming Pool, our portal to hell for all the BS, snake oil, and hype that we don't like about this industry we love. Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss why some content is successful, how you rate successful content while sipping one of his Friday concoction cocktails. I hope you enjoy this episode!And, please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Irene Nehrkorn-Kayn on LinkedIn
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
Exactag
The Content Advisory
Robert Rose at The Content Marketing Institute
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.Photos of Irene used in the promo by Michael Rutta: https://ruttagrafie.myportfolio.com --You can subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the theme of marketing technology and managing content, this week's guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category. Ed is an accomplished marketing and software executive with over 15 years of business transformation and marketing experience, much of it working through the ranks of Aprimo. We talk about the journey of Aprimo from an independent company, to being acquired by Teradata to being divested and back as a brand, making acquisitions themselves. And I discover another rockstar CMO whose marketing inspiration has its roots in being in a band. Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss whether post-pandemic will be the roaring twenties or will some of the conservative habits we've developed over the last year remain. I hope you enjoy this episode. Please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Ed Breault on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
Aprimo
The Aprimo careers page
The Content Advisory
Robert Rose at The Content Marketing Institute
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture, but I've had pretty much a 50/50 split of male and female guests over the year of doing this, and I'm committed to being more purposeful in continuing that. I chat to Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director, about outsourcing your marketing brain, and if some of this outsourcing is a one-hit-wonder or Wonderwall and the tune this week may just stick in your head. David McGuire, Creative Director at Radix Communications, is my guest. We wax lyrically about the joy of being in a band and the value of having a good case study program. I very much enjoyed meeting David, and I will definitely have him back. And, as is my absolute pleasure, one thing that has helped me through lockdown over the last year, I again join Robert Rose as we close the week with a cocktail in the Rockstar CMO virtual bar.I hope you enjoy this episode... Please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
David McGuire on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Irene Nehrkorn-Kayn on LinkedIn
Mentioned in this weeks episode:
Being called out on Twitter
David's agency - Radix Communications
The Stone Cutters Story - article by Robert Rose
The Content Advisory
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired by a Mark Riston Twitter rant, with former Forrester Research Director and Rockstar CMO Advisor Jeff Clark. Ian catches up with Ian Lowe, who returns to discuss his new role as CMO at eSSENTIAL Accessibility, and they discuss accessibility, a topic that should be of interest to any business or marketer. And finally, in the Rockstar CMO virtual bar, Chief Trouble Maker at The Content Advisory, Robert Rose, shares his latest thoughts on how much content is enough content and how to avoid the emotional turmoil of witnessing the editorial redline blood bath. Enjoy!---The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Ian Lowe on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
Essential Accessibilty
One of the many Tweets from Mark Ritson about marketing qualifications
Tuesday 2¢: Trusting the redlines
The Content Advisory
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with Jeff Clark, Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to decide if a marketing tune, topic, technique, or trend that everyone is talking about is a one-hit-wonder or Wonderwall. This week they discuss Data-driven marketing. This week’s interview is with Christoph Trappe, a rock star content marketer, author, and speaker. They discuss his 4th book, Going Live, his journey from journalist to content marketer, and some advice from his many client engagements. And finally, to escape the lockdown in London and to kick off the weekend, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, and they pour a cocktail, transport themselves to San Francisco and discuss the perils of zoom fatigue and what you can do about it. // LinksThe people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Christoph Trappe at Authentic Storytelling, LinkedIn and Twitter
Robert Rose at The Content Advisory, on Twitter and LinkedIn
Mentioned in this weeks episode:
Joe Pulizzi and Robert Rose on Clubhouse - Big Content Marketing Trend; Buying Media Companies on March 3rd
The At Home Digital Summit
Going Live by Christoph Trappe
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week, it's our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular "One hit wonder or Wonderwall" segment. They discuss if all that glitters in Account-Based Marketing (ABM) is marketing gold. In the interview segment, we learn about "The Favouribility Journey" by Leor Franks, a marketing and business development leader in the legal and professional services industry , currently Business Development & Marketing Director at Kingsley Napley. Could this be the marketing Midas touch?Finally, we think you'll agree Robert Rose provides the gilding on our show, and this week he shares what content marketers can learn from the Roman empire and "The Commanders Intent".Enjoy, and let us know if our 50th attempt at podcast alchemy has given us gold. // LinksThe people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Leor Franks on LinkedIn and Twitter
Robert Rose at The Content Advisory, on Twitter and LinkedIn
Mentioned in this weeks episode:
The Favouribility Journey by Leor Franks on YouTube and LinkedIn
They Don’t Know Who You Are – or They Don’t Care. That’s a Problem from Robert Rose's CMI Newsletter
Content Strategy and the Commanders Intent - article by Robert Rose
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
It's Valentine's weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-wonder or Wonderwall segment and decide if a marketing trend or technique is marketing true love.Inspired by a hearted tweet by a friend of the show Dennis Shiao, Cathy McKnight joins Ian for a discussion about Headless, the latest buzzword that the marketing technology world seems to be crushing on.And finally, the bromance continues as Ian joins Robert Rose in the Rockstar CMO bar, where over a cocktail they chat about the channels we should choose for posting our customer love letters. Happy Valentines!// LinksThe people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Cathy McKnight on LinkedIn and Twitter
Robert Rose at The Content Advisory, on Twitter and LinkedIn
Mentioned in this weeks episode:
The tweet from Dennis Shiao that inspired our conversation
The story from Techcrunch - Headless CMS Storyblok raises $8.5M Series A funding
The huge US cyber-attack reported as being from Russia
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
It's Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long personalization pass they might fumble. The half time show features music and B2B marketing trends in an interview with Pete "DaFeet" Morgan, VP Demand at Metia. There are no wardrobe malfunctions or Oreo moments, but they talk about his music, his inspiration to become a marketer, and Metia's annual B2B Marketing Trends report that he authors. The show enters the 4th quarter with cocktail receiver Robert Rose in the Rockstar CMO virtual bar, as he talks about calling a timeout on some of our marketing activities.That's enough of our terrible American football references, enjoy!Links
Rockstar CMO on the web, Twitter, and LinkedIn
Jeff Clark on LinkedIn and Twitter
Pete Morgan on LinkedIn and Twitter
Pete Dafeet / Lost My Dog Records on YouTube and Spotify
Metia B2B Marketing Trends for 2021 (registration required)
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The This Old Marketing Podcast
The #FridayConcoction
The Rockstar CMO FM previous episodes and show notes
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the Sales Sequence Optimizer, Jeff Swan, and again joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.---A full setlist starts with Ian talking about personalization with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, as they decide whether it's a One Hit Wonder or Wonderwall. This week's guest is Jeff Swan, founder of RevUp90, he is a 15-year sales and marketing veteran who loves to geek out on all things email, cold calling, sequences, and tech. He is passionate about turning SDRs and sales reps into prospecting machines with data, messaging, tools, and support. And, as you will hear, he clearly has a long-held passion for marketing.And finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about why other marketers complain about us using the word "content".Enjoy!---Links
Rockstar CMO on the web, Twitter, and LinkedIn
Jeff Clark on LinkedIn and Twitter
Jeff Swan at RevUp90 , LinkedIn and Twitter
Jeff's article on creating a virtual sales floor when working from home
Robert Rose at The Content Advisory, on Twitter and LinkedIn
Ian Truscott: Yes it's called content
The This Old Marketing Podcast
The #FridayConcoction
The Rockstar CMO FM previous episodes and show notes
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott debates whether growth marketing is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.---Another packed show this week. Ian is in discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, as they decide whether growth marketing is a One Hit Wonder or Wonderwall. This week’s interview guest is Cathy Mcknight, VP of Strategy and Consulting, and Chief Solver of Problems with The Content Advisory. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. At The Content Advisory Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technology Cathy is a frequent speaker at events such as ContentTECH, Content Marketing World, CMO Summit Europe, and the Gilbane Conference on Content, Technology, and Customer Experience. And finally, Ian joins their mutual friend Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about the value of content, which may make you wonder, what's your content worth? Enjoy!---Links
Rockstar CMO on the web, Twitter, and LinkedIn
Jeff Clark on LinkedIn and Twitter
The growth marketers are taller tweet
Cathy McKnight on LinkedIn and Twitter
Cathy's post on the Sitecore 1.2bn investment
The Content Advisory
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The This Old Marketing Podcast
The #FridayConcoction
The Rockstar CMO FM previous episodes and show notes
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or technique is a "One hit wonder or Wonderwall" with Jeff Clark, he chats with business and success coach Caroline Kay and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.---We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, inspired by a Mark Ritson article in Marketing Week they discuss whether Digital Marketing is a One Hit Wonder or Wonderwall. This week’s interview guest is Caroline Kay, a business and success coach who works with creative and service-led business owners to grow fast to make a bigger impact on the world.Caroline has devised business development strategies for the world’s biggest brands and creative agencies. She now lives in Italy and runs her coaching business from London, York, and Rome, where Ian spoke to her. Caroline first appeared on the podcast in July, and they catch-up on what lessons she has learned from her clients in 2020, some valuable advice for 2021, and they talk about her "Snippets of Genius" podcast. And finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about raising our thought leadership game, to not just answer the potential customer's questions, but stimulate the next ones.Enjoy!---Links
Rockstar CMO on the web, Twitter, and LinkedIn
Jeff Clark on LinkedIn and Twitter
Mark Ritson: Want a job? Pretend you believe in ‘digital marketing’
Rockstar CMO Advisors
Caroline on LinkedIn and Twitter
Caroline's first appearance on the podcast in July
SAVERS The Hal Elrod 5 Minute Miracle Morning
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The This Old Marketing Podcast
The #FridayConcoction
The Rockstar CMO FM previous episodes and show notes
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.---We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director and Principal Analyst Jeff Clark as we decide if marketing attribution is a One Hit Wonder or Wonderwall. Ian interviews Anita Brearton, Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need. As you’ll hear, Anita has had a fascinating career, as a long-time tech start-up marketer working with companies from the early stage to IPO and acquisition, she co-led Boston Golden Seeds, an angel investment group that invests in women-led businesses, and she continues to be an active member of the Boston start-up ecosystem.And finally, Ian retires to the Rockstar CMO virtual bar. He joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a discussion about marketing change, planning, and goals. Enjoy!--Links
Rockstar CMO on the web, Twitter, and LinkedIn
Jeff Clark on LinkedIn and Twitter
Rockstar CMO Advisors
Interview with Grant Johnson, CMO of Emburse
Anita Brearton on LinkedIn and Twitter, her company CabinetM and LibraryM
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
The Rockstar CMO FM previous episodes and show notes
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called "One hit wonder or Wonderwall" and welcomes the new year in the virtual Rockstar CMO bar, with content marketing guru Robert Rose.---Ian talks about a project Andy Didorosi, VP Marketing at Basecamp and former podcast guest is doing, as he is literally burning email with the email dumpster fire contraption they have built.Ian starts a new series with former SiriusDecisions/Forrester Research Director and Principal Analyst, Jeff Clark and they decide if a marketing topic, trend, or technique is a One Hit Wonder or Wonderwall. And finally, Ian welcomes the new year with Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO bar, for a conversation about content marketing and we should be considering for the new year.Enjoy!--Links
Rockstar CMO on the web, Twitter, and LinkedIn
Email dumpster fire - http://www.dumpsterfire.email
Jeff Clark on LinkedIn and Twitter
Rockstar CMO Advisors
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
The Rockstar CMO FM previous episodes and shownotes
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our resident straight-talking CMO, author, connector and provocateur, and CMO of Photofy. And again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ted Rubin is a leading Social Marketing Strategist, International Keynote Speaker, CMO of Photofy, author, connector, provocateur. In his usual energetic, straight-talking style Ted shares his experience, what attracted him to marketing, working with Seth Godin, the relationship between marketing and sales, the power of social media, what he means by Return on Relationship (#RonR) and looking people in the eye digitally.Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar, for a boxing day conversation to round off the year's last episode.Enjoy!---Links
Rockstar CMO on the web, Twitter, and LinkedIn
Ted Rubin's website, Twitter and LinkedIn
The Photofy app
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the last dip into her new book. He chats to Piet Saegeman, the founder of marketing consulting firm Yamazoni. He again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ian Truscott again joins Rockstar CMO marketing doctor, Christine Bailey, the awarding-winning CMO at Valitor, in the last of their 4 part series that dips into her new book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing" published last month by KoganPage.(You can catch-up with the first episode of this little mini-series here.)This week's interview is with Piet Saegeman, a strategic messaging consultant and founder of YAMAZONI. Piet helps founders, CEO’s, and sales & marketing leaders build better strategic messaging with scientific insights. Piet is active in his native Belgium, the UK, and the US, and is a regular speaker at marketing technology conferences worldwide. An incorrigible enthusiast, and as you’ll hear, Piet is passionate about marketing, technology, and neuroscience. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar, where Robert shares some ideas from his Content Marketing World keynote and The Service Profit Chain by James L. Heskett. Enjoy!---Links
Rockstar CMO on the web, Twitter, and LinkedIn
Dr. Christine Bailey on Twitter and LinkedIn
Christine's book: Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing
Piet Saegeman on LinkedIn
Piet's video on Brain Science and Marketing
Robert Rose at The Content Advisory, on Twitter and LinkedIn
James L. Hesketh - The Service Profit Chain
The #FridayConcoction
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats to Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.
This week the doctor is again back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a third dip into her book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing" and they discuss insights for customer acquisition and retention. This week's interview is with Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions and now part of the band at Rockstar CMO Advisors. They talk about the role of the CMO, how to become more strategic and Jeff suggests an excellent candidate for the Rockstar CMO Swimming Pool. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar where they discuss what it means to partner, especially in marketing. Enjoy!---Links
Rockstar CMO on the web, Twitter, and LinkedIn
Dr. Christine Bailey on Twitter and LinkedIn
Christine's book: Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing
Jeff Clark on LinkedIn and Twitter
Rockstar CMO Advisors
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.Please subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another dip into her new book. He chats to Xenia Muntean, co-founder, and CEO at Planable, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.
This week the doctor is back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a second dip into her book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing". You can catch-up with the first episode of this little mini-series here. This week's interview is with Xenia Muntean, the founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens, and the United Nations. For the past four years, she has worked with hundreds of marketing teams, helping them collaborate efficiently from across the room or across the globe. Xenia was recognized on Forbes 30U30, has spoken at Cannes Lions, and has been a guest on Growth Marketing Today, Social Geek, Social Minds, and many other podcasts. As they discuss, she also published an ebook – The Manifesto on Content Marketing Teams and has recently launched her own podcast – People of Marketing. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar where, over a martini, they discuss the career path for content marketers. Enjoy!---Links
Rockstar CMO on the web, Twitter, and LinkedIn
Dr. Christine Bailey on Twitter and LinkedIn
Christine's book: Customer Insight Strategies, How to Understand Your Audience
Xenia Muntean on LinkedIn and Twitter
The Manifesto on Content Marketing Teams
Planable.io
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.Please subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey to dip into her new book. He chats to entrepreneur, investor, and content agency founder Raj Goodman Anand and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---This week we have a doctor in the house, as Ian chats to Dr. Christine Bailey, the CMO at Valitor. Christine is a previous guest of the show and regular contributor to Rockstar CMO, sharing her extensive experience in B2B marketing, including leading European marketing functions for Hewlett-Packard and Cisco Systems and several advisory boards. Christine has a doctorate (DBA) in customer insight from Cranfield School of Management, Recently Christine has added author to her list of achievements, publishing Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing that Ian and Christine dip into, for part 1 of a 4 part conversation.Ian also chats with Raj Goodman Anand, the founder of Goodman Lantern, who provide marketing content writing services that help businesses sell better and grow faster. An engineer by profession, Raj has founded three startups, raised capital, and taken one venture from zero to acquisition. In 2007 Raj won Business Week’s Europe’s Young Entrepreneur. In 2009 was named in Revolution Magazine’s 50 Most Influential People in Digital. He has spoken at various venues, including the Foreign & Commonwealth Office, British Library, and several universities, including LSE. Raj and his entrepreneurial ventures have had coverage in The Telegraph, Guardian, BusinessWeek, and Observer. And now, of course, Rockstar CMO! Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a Thanksgiving cocktail.Enjoy!---Links
Rockstar CMO on the web, Twitter, and LinkedIn
Dr. Christine Bailey on Twitter and LinkedIn
Unconventional Career Advice, a TEDx talk by Christine Bailey
Christine's book: Customer Insight Strategies, How to Understand Your Audience
Raj Goodman Anand on LinkedIn and Twitter
Raj's company: Goodman Lantern
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.You can subscribe through Apple Podcasts, Spotify, and many others. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats to Simon Daniels about MOPs and fractional help, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.
This week Ian dips into the Rockstar CMO Swimming Pool, our portal hell for all that's wrong in marketing and suggests we take a look at Amber Osborne's suggestion The Crap Other Marketers on the Internet Tell Me to Do This week's interview is with Simon Daniels, of Percassity Associates, who is a Marketing Operations consultant advising marketing leaders on the challenges with data technology and process, they talk about MOPs and hiring fractional marketing talent. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail. They discuss content operations and how to create a strategy around your content marketing.Links
The Swimming Pool Series on Rockstar CMO
Amber Osborne The Crap Other Marketers on the Internet Tell Me to Do
Simon Daniels on LinkedIn and Twitter
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe on all good podcasting platforms (and some rubbish ones too), including Apple Podcasts | Spotify | Stitcher | Many others Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to Rockstar CMO regular Dennis Shiao and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.
This week Ian Truscott shares what he learned from the Marketing Book podcast by Douglas Burdett who recently interviewed Seth Godin. In that interview, they discuss his latest book, The Practice, being intentional and designing with purpose, and Ian shares what that means for him in content marketing. In keeping with this month's theme on Rockstarcmo.com of building brands on rented land, this week's interview is with Dennis Shiao, a marketing consultant, and a regular contributor to Rockstar CMO and they discuss how he is building a content marketing community. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail, and they discuss that you don't need to run faster than a bear; you need to run faster than the friend you are with.Links
The Marketing Book Podcast interview with Seth Godin
The Practice by Seth Godin
Connect with Dennis Shiao on LinkedIn and Twitter
The Content Corner Newsletter by Dennis Shiao
Rent or Build? Finding a Happy Medium by Dennis Shiao
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe on all good podcasting platforms (and some rubbish ones too), including Apple Podcasts | Spotify | Stitcher | Many others
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole he finds in the virtual pages of Rockstar CMO, chats to the CEO of Dynamicweb Christian Beer, and again joins Robert Rose in the virtual Rockstar CMO bar. -- Ian's flick through the virtual pages of the latest Rockstar CMO issue has him landing down the rabbit hole of Alice in Wonderland as Keith Smith, Managing Director of The Advertist, quotes Lewis Carrol as he explores the topic of this month’s issue. If you’re a regular listener or reader of our publication, you’ll know that this month we covered the question of whether it’s better to build on rented land, pinning your content strategy on big tech and social media. Keith is a regular contributor, bringing a pithy view of sales to each month's topic. This month was no different, and Ian shares excerpts from his article Jam tomorrow and jam yesterday – but never jam today. This week's interview is with Christian Beer, CEO of Dynamicweb, a cloud-based Digital Experience Platform that combines Content Management, Digital Marketing, eCommerce, and Product Information Management. Christian co-founded Dynamicweb in Denmark in 1999. He is a data and marketing focused CEO and his vision and knowledge have been instrumental in turning Dynamicweb into a global player within this space. In a fascinating discussion, they discuss Christian's experience as a founder, starting the company to buy beer, managing the company during a pandemic, the trends in eCommerce today, and what he would chuck into the Rockstar CMO Swimming Pool. Finally, Ian joins Robert Rose, Chief Trouble Maker, at The Content Advisory in the Rockstar CMO bar for a cocktail. Robert opens a wonderful bottle of Brunello di Montalcino, and they discuss dealing with change. Links
Featured article: Jam tomorrow and jam yesterday – but never jam today
Connect with Christian Beer on LinkedIn and Twitter
Christian's company: Dynamicweb
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe on all good podcasting platforms (and some rubbish ones too), including Apple Podcasts | Spotify | Stitcher | Many others Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Director of Copy House Ltd, and joins content marketing guru Robert Rose for a cocktail and a chat in the virtual Rockstar CMO bar.---In keeping with this month's theme on Rockstarcmo.com, building brands on rented land, Ian Truscott, Editor of Rockstar CMO, opens this episode talking about Quibi, the failed short-form mobile video platform. Talking about what we can learn from it as content marketers as it was built on rented content. This week's interview is with Kathryn Strachan, the Managing Director of Copy House, a content marketing agency specializing in technology and FinTech content. Kathryn launched Copy House in April 2019 after working in-house at digital agencies and then successfully running a freelance copywriting business. As you will hear in the interview, her copywriting business quickly transformed into a content marketing agency with globally renowned clients, including Klarna, Travelex, Cigna, and Lloyds Bank.They discuss content marketing, the changes in content during the pandemic, running an agency and what she would chuck into the Rockstar CMO Swimming Pool. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail, and they discuss Links
Build or rent? Ask Quibi - article on Rockstar CMO
Connect with Kathryn Strachan on her website, LinkedIn and Twitter
Kathryn's company: Copy House
Robert Rose on Twitter and LinkedIn
Robert Rose at The Content Advisory
PNR With This Old Marketing Podcast
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe on all good podcasting platforms (and some rubbish ones too), including Apple Podcasts | Spotify | Stitcher | Many others Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares what's new in the publication, chats with Sabrina Chevannes, Founder & MD of Complex Creative, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ian opens the virtual pages of the latest issue of Rockstar CMO and points us at The Life for Rent Issue as our house band of marketing writers and Rockstar CMOs discuss building their brands on the rented land of big tech social media channels or building an audience on something they own. This week's interview is with Sabrina Chevannes, Founder & MD of Complex Creative, and she shares her experience of founding an agency, her background studying law and medicine, chess, managing an agency during a pandemic, and the age-old question - is WordPress a CMS?Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail and they discuss the leading questions in marketing and brand storytelling. Enjoy!Links
Sabrina on LinkedIn and Twitter
Sabrina's company: Complex Creative
Robert Rose on Twitter and LinkedIn
Robert Rose at The Content Advisory
PNR With This Old Marketing Podcast
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe on all good podcasting platforms (and some rubbish ones too), including Apple Podcasts | Spotify | Stitcher | Many others Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---After opening his RSS reader for the first time in a couple of years and realizing how many of his former favorite blogs have gone quiet or cease to be, Ian gives a hat tip to all those bloggers that keep showing up. This week's interview mainstage is Grant Johnson, CMO of Emburse, a hugely accomplished and experienced CMO, who has held the top marketing job for many well known B2B vendors after starting in B2C with Toshiba. This is a must-listen, as it fulfills the brief of why we started Rockstar CMO. Grant gives some insight into how they have been engaging customers through the pandemic, has some fantastic advice for marketers who are starting out and looking for a CMO career, has some simple advice for Brand and Content Marketers and finishes with a great nomination for the Rockstar CMO Swimming Pool. No spoilers here; it's a great listen. Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail and a conversation about when are the stats enough? By the way, you can read more about that on Robert's blog: Set Your Marketing Goals for Tomorrow, Not Today. Enjoy!Links
Grant Johnson on LinkedIn and Twitter
Grant's company: Emburse
The Emburse House Band: The Bad Receipts
Robert Rose on Twitter and LinkedIn
Set Your Marketing Goals for Tomorrow, not Today
Content Marketing World 2020
Robert Rose at The Content Advisory
PNR With This Old Marketing Podcast
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe on all good podcasting platforms (and some rubbish ones too), including Apple Podcasts | Spotify | Stitcher | Many others Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, interviews Rachel Eisenhauer, VP of marketing at SundaySky, and retires for the weekend with a cocktail with Robert Rose.---This week Ian Truscott encourages you to explore the Top Ten articles on Rockstar CMO over the last 90 days, including articles from Jane Scandurra, Ted Rubin, and Jasmine Martirossian. And backstage interviews with Eric Jan van Putten, VP Marketing at Dynamicweb, Sally Yates, CMO of Xceptor, and founder and CEO of Lately, Kate Bradley Chernis.On the mainstage for the interview, this week is Rachel Eisenhauer, VP of Marketing at SundaySky a video customer experience platform; we learn about delivering personalized video content, the importance of video during the pandemic for brands expressing empathy, and how, as a marketer, Rachel is tired of the question "can we get some PR on this?". Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar; they talk football, the new trailer for Dune, and remixing your content. Enjoy!Links
Top Ten articles on Rockstar CMO
Rachel Eisenhauer on LinkedIn and Twitter
SundaySky
Robert Rose on Twitter and LinkedIn
Content Marketing World 2020
Robert Rose at The Content Advisory
PNR With This Old Marketing Podcast
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe on all good podcasting platforms (and some rubbish ones too), including Apple Podcasts | Spotify | Stitcher | Many others Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about hope, interviews Eric Fulwiler, COO at 11:FS, and retires for the weekend with a cocktail with Robert Rose.---This week, inspired by Joe Pulizzi's Content Inc. podcast Ian talks about how "hope is not a strategy" and recommends reading Ahmed Hasan's article "Don't stop the marketing music, change the tune".This week's interview is with the former EMEA head of Vayner Media Eric Fulwiler who is now COO of 11:FS, a challenger consultancy that builds and launches next-generation digital propositions for some of the biggest banks in the world. It's a fascinating conversation. Finally, we are back in the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they discuss the perennial favorite topic of content marketers, whether we should gate our content. Enjoy!Links
Joe Pulizzi's Content Inc. podcast
Ahmed Hasan's article Don't stop the marketing music, change the tune
Eric Fulwiler on LinkedIn and Twitter
11:FS
Robert Rose on Twitter and LinkedIn
Robert Rose at The Content Advisory
PNR With This Old Marketing Podcast
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license--You can subscribe on all good podcasting platforms (and some rubbish ones too) including Apple Podcasts | Spotify | Stitcher | Many others Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats to John Pawlik, an interesting bloke and retires for weekend with a cocktail with Robert Rose.--- This week we talk goldfish, inspired the Marketing Book Podcast, by Douglass Burdett and his conversation with Stan Phelps author of Purple Goldfish 2.0, not the usual old goldfish rubbish about attention span, but the 5 things that make a big goldfish and how we can apply that to business. This week;s interview is with Johnny Pawlik, CEO of Mantra Media Ltd who Ian was introdcuced to by Phil Lewis, from Corporate Punk who regular listeners might remember from episode 23 and 24, Phil introduced Johnny as "an interesting guy who runs a properly ethically led agency, has a really interesting point of view about the application of Japanese business philosophy in a western context and he’s a provocative and interesting bloke". And as you will hear, he was right! Finally, we are back in the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they discuss using controversy in marketing. Enjoy! Links
Rockstar CMO
Tuesday 2¢: 5 steps to a bigger goldfish
The Marketing Book Podcast
Purple Goldfish 2.0
Johnny Pawlik on LinkedIn
The Mantra Media podcasts
Robert Rose on Twitter and LinkedIn
Robert Rose at The Content Advisory
PNR With This Old Marketing Podcast
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license--You can subscribe on all good podcasting platforms (and some rubbish ones too) including Apple Podcasts | Spotify | Stitcher | Many others Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige O'Neill, the CMO of Sitecore, and retires for the evening with a cocktail with Robert Rose.--- This week's dip into the virtual pages of Rockstar CMO features The Sample, a regular series where we spin the dial on the interwebs and sample what we hear based on the theme for this month's issue. The theme this month was the blurry lines between work, home, and social media, and for The Sample, we found some gems on this topic from Andrew Birmingham on Which-50.com, John Nemo (a LinkedIn classic from 2014), Mike Robbins writing for The Greater Good Science Center, and some grown-up research and article on what to wear for Zoom calls from the Harvard Business Review of all people. This week's interview is with Paige O'Neill, the CMO of Sitecore, a digital experience platform highly rated by industry analysts. We hear about her journey to the marketing top job, what tune gets her Monday morning mojo working, and what she would chuck into the Rockstar CMO Swimming Pool. Finally, we are back in the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they discuss the wants and needs of buyers. Enjoy! Links
The Sample
Paige O'Neill on LinkedIn and Twitter
Paige's video series - Starting the Conversation
Sitecore
Robert Rose on Twitter and LinkedIn
Robert Rose at The Content Advisory
PNR With This Old Marketing Podcast
Content Marketing World
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license--You can subscribe on all good podcasting platforms (and some rubbish ones too) including Apple Podcasts | Spotify | Stitcher | Many others Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Editor of Rockstar CMO, takes us into the Green Room, a regular series on Rockstar CMO, chats to Danish entrepreneur, podcaster, and founder of Sleeknote Emil Kristensen, and retires for the evening with a chat and a cocktail with Robert Rose. --This week's dip into the virtual pages of Rockstar CMO features The Green Room. A regular series on Rockstar CMO where we return to some of the CMO's we've interviewed in the Backstage Q&A Series and ask them for their opinion and advice on the topic for that month's issue. This month the topic was the blurry line between our work and personal lives, especially on social and Ian shares the advice given by four CMO's, David Howland, Christine Bailey, Wendy Bryant Beswick, and Ian Lowe. This week's interview is with Emil Kristensen, the CMO, and co-founder of Sleeknote: a company that helps e-commerce brands turn their website browsers into buyers without hurting the user experience. He also hosts a marketing podcast in his native Danish that has reached 2 million downloads called The Marketing Brief and, until recently, was an external university lecturer on email marketing. We discuss eCommerce, the forgotten art of good email marketing, and why so many great entrepreneurs and tech companies come out of the Nordics.Finally, we are back in the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they return to the topic of the dependency marketing has on technology and the question - can you get an app for that?Enjoy! Links
The Green Room - A bit of a blur
Emil Kristensen on LinkedIn and Twitter
Sleeknote
Robert Rose on Twitter and LinkedIn
Robert Rose at The Content Advisory
PNR With This Old Marketing Podcast
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license--You can subscribe on all good podcasting platforms (and some rubbish ones too) including Apple Podcasts | Spotify | Stitcher | Many others EOopkBvaLJ7vEdgS3qmk Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Editor of Rockstar CMO, discusses the latest issue of the publication, chats to Ian Lowe, VP Marketing at Crownpeak, and joins Robert Rose in the virtual bar for a cocktail. This week saw the launch of the September issue of Rockstar CMO and Ian suggests we take a look at that. 2020 has been a bit of a blur, many people talk about how lockdown has changed their routine to the point they are unsure what day, week, or even month it is, and our work and home lives have become blurred. That’s the theme for this month's issue and a dozen of our wonderful community of CMOs, senior marketers, and writers provide their advice for dealing with it. As we name each issue after a classic album and with this theme, the album chose itself, it had to be the 1997 album Blur by The Blur, the British Britpop act. So, welcome to The Blur Issue. This week's interview is with Ian Lowe who leads marketing technology software provider Crownpeak’s marketing and communications as VP Marketing. He’s a marketing executive with 20 years of marketing and technology experience, and we chat about his journey from technologist to becoming a marketer, how his team has worked during COVID, and a surprising nomination for the Rockstar CMO Swimming pool.Finally, we are back in the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they chat about scaling content marketing.Enjoy! -- Links
The Blur Issue - Rockstar CMO
Backstage Q&A with Ian Lowe on Rockstar CMO
Ian Lowe on LinkedIn and Twitter
Crownpeak
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under a creative commons license Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into the publications virtual pages and suggests something to take a look at, he chats to the CMO of Recorded Future Tom Wentworth and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. --The story plucked out of the pages of Rockstar CMO this week is by Robert Rose The Ordinary Seat at the Extraordinary Table where Robert encourages us to pay less attention to the hustle of creating new and different and get mindful about the ordinary to be extraordinary. In the interview section, Ian chats with Tom Wentworth, CMO of Recorded Future. They start the conversation reminiscing about programming as kids on a TI99/4a and typing in games form the back of the early computing magazines. Tom reveals the dirty secrets of being a sales engineer in the early days of selling content management solutions or digital experience platforms as the cool kids call them now. They chat about The Record a web publication he's just launched at Recorded Future and the power of research in content marketing, that he believes is the superpower of his marketing team. And finally, he throws marketing technology into the Rockstar CMO Swimming Pool. Robert Rose keeps it simple with the cocktail in the virtual Rockstar CMO bar and they discuss bringing content marketing in-house and getting the balance right working with agencies. Enjoy!-- Links
The Ordinary Seat at the Extraordinary Table - Robert Rose
Backstage Q&A with Tom Wentworth on Rockstar CMO
Tom Wentworth on LinkedIn and Twitter
The classic TI/99a computer
Nice article about Compute magazine on Arstechnica
The Record by Recorded Future
Recorded Future
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under creative commons license Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into its virtual pages and suggests something to read, he chats to the MD of Corporate Punk Phil Lewis in the second part of his interview, and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. -- Recently Mark Schaefer shared an article "How I was saved by my personal brand" that talks about his recent experience contracting coronavirus and his business bouncing back when he recovered, that he believes is due to his personal brand.Which inspired this week's pick from the Rockstar CMO virtual pages "Post-pandemic personal branding: Turn it up to eleven" by Jane Scandurra, from The Club Classics Volume 1 Issue. In which she writes about the importance of maintaining our personal brands that includes three tips for not being "out of sight and out of mind" while we are all working remotely. Very worth a read . This week's interview is part two of the conversation from last week with Phil Lewis, the MD, founder & Principal at Corporate Punk described as a management consultancy that isn't. They continue to chat about the role of the CMO and why CMO's are often overlooked for the top job as CEO. Ian then starts his weekend in the virtual Rockstar CMO bar with his content marketing guru Robert Rose as they transport you to a faraway place and one marketing thought to finish the week. Robert is zoomed out and this week they talk about the transition of events to virtual and what's next? Enjoy!Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks referred to in the show:
Ian Truscott on Twitter
Rockstar CMO
How I was saved by my personal brand - Mark Schaefer
Post-pandemic personal branding: Turn it up to eleven - Jane Scandurra
Phil Lewis on LinkedIn
Corporate Punk
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under creative commons license Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, plucks something from our publication he suggests we take a look at, he chats the MD of Corporate Punk Phil Lewis. He then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. The article that Ian suggests we take a look at is by Keith Smith, The Advertist, and host of The Fuel Podcast. The article is called "There ain't half some clever bastards" inspired by Ian Dury (the actual punk), and Keith writes about marketing qualifications, takes a cheeky swipe at Mark Ritson, and makes a fantastic music based analogy about creativity.This week's interview is with Phil Lewis, the MD, founder & Principal at Corporate Punk, described as a management consultancy that isn't and a regular contributor to Forbes, sharing his opinions and experience on leadership. Specifically, how to lead businesses that can thrive in a world of endless change. They chat about the role of the CMO and why CMO's are often overlooked for the top job.Ian then starts his weekend in the virtual Rockstar CMO bar with his content marketing guru Robert Rose as they transport you to a faraway place and one marketing thought to finish the week. Enjoy!Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks referred to in the show:
There ain't are been some clever bastards - by Keith Smith
The Fuel Podcast
The Advertist
Phil Lewis on LinkedIn
Corporate Punk
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under creative commons license Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO story about selling cigarettes, an interview with Dr. Christine Bailey, CMO of Valitor, and finishes with a cocktail in the company of content marketing guru Robert Rose.Ian dips into the virtual pages of Rockstar CMO to suggest something you might like and this week he plucks out the backstage interview with Oliver Pilgerstorfer, CMO of IFS. How he figured out the 4P's of marketing in the school playground, it's a great story. The interview segment is with Dr. Christine Bailey, CMO, and Managing Director, SMB UK & Ireland, for Valitor, an international payment solutions company. Christine is familiar to the readers of Rockstar CMO, as she regularly shares her experience in our Green Room series. Based in the UK, Christine has extensive experience in B2B marketing in technology/payments, including leading European marketing functions for Hewlett-Packard and Cisco Systems, as well as smaller companies. A respected thought-leader and motivational speaker with a TEDx Talk 'Unconventional Career Advice', she has been voted #1 Woman in Tech by B2B Marketing and #3 female influencer in UK B2B Marketing by Onalytica. She has a doctorate (DBA) in customer insight from Cranfield School of Management and serves on several advisory boards.Ian and Christine talk about her career, running her team during the pandemic, her upcoming book and what it takes to do a marketing doctorate.And finally, we kick off the weekend with The Chief Troublemaker at The Content Advisory, Robert Rose, for a cocktail, and one thought to ponder as we wind down from the working week. Enjoy!Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks referred to in the show:
Backstage with Oliver Pilgerstorfer, CMO of IFS
Dr. Christine Bailey on LinkedIn
Dr. Christine Bailey on Twitter
Backstage with Christine Bailey on Rockstar CMO
TEDx Talk - Unconventional Career Advice by Christine Bailey
SCIPAB - The “Situation, Complication, Implication, Action & Benefit presentation technique
Valitor
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
FridayConcoction
-- The wonderful Piano Music is by Johnny Easton shared under creative commons license Learn more about your ad choices. Visit megaphone.fm/adchoices
This is our 21st episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO and we come of age with an interview with one of our Rockstar CMO house band, making her podcasting debut, Lauren Bowden. We make a visit to The Green Room and start the weekend with a cocktail in the virtual Rockstar CMO bar.Our visit to the Green Room has Ian recommending the most recent addition to this regular series, where we get the opinion of 6 CMOs on the value of a marketing education and what role it plays in their hiring process. Ian interviews Lauren Bowden an independent freelancer, and Chief Content Creator (FinTech) at The Comms Crowd, a specialist PR, AR, social media and content marketing agency focused on B2B tech and fintech companies. She specializes in translating complex ideas into compelling content for multiple purposes and audiences.And finally, we kick off the weekend with The Chief Troublemaker at The Content Advisory, Robert Rose for a cocktail and one thought to ponder as we wind down from the working week. Enjoy!Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks referred to in the show:
The Green Room
Lauren Bowden article - We don't need no education, right?
Lauren Bowden Consulting
The Comms Crowd
Nudge Stock
Metia Group
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
FridayConcoction
The wonderful Piano Music is by Johnny Easton shared under creative commons license Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of Rockstar CMO, chats to a business development expert and coach Caroline Kay, and retires to the virtual Rockstar CMO bar with a cocktail with Robert Rose. In the latest monthly drop of Rockstar CMO, The Miseducation of Lauryn Hill Issue, the theme was "Do good marketers need a marketing education?" and Ian riffs a little on this, before pointing us at the expert opinion that comes from our house band of CMOs and marketing writers. This week's guest is Caroline Kay, a Business and Success Coach that works with creative and service led business owners to grow fast so that they can make a bigger impact on the world. Caroline has devised business development strategies for the world’s biggest brands and creative agencies, she now lives in Italy and runs her coaching business from London, York and Rome. Which is from where Ian spoke to her. Ian again finds Robert Rose, Chief Troublemaker at The Content Advisory in the virtual Rockstar CMO bar, he suggests a cocktail to get our weekends going and one marketing thought we might consider while you sip it in a dream location. Enjoy! Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks:
appropingo
Rockstar CMO
The Miseducation of Lauryn Hill Issue
Caroline Kay
Caroline Kay on LinkedIn
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
FridayConcoction
Piano Music by Johnny Easton shared under creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a look at in the virtual pages of Rockstar CMO, brings us an interview with a rockstar marketing expert, and retires to the virtual Rockstar CMO bar with a cocktail.The article Ian suggests you take a look at is an interview with Richards Shotton, author of The Choice Factory, in the Tales from The Tour Bus series. Aside from sharing some comments about the article, Ian talks about Richard's book The Choice Factory, one of his favorite marketing books from last year.This week's guest is Emily Binder, the Chief Strategist of Beetle Moment Marketing, a voice-first consultancy. Voice is a hot topic and it's a fascinating conversation, that was not just about voice but we get some really good insights from her marketing career.Ian again finds Robert Rose, Chief Troublemaker at The Content Advisory in the virtual Rockstar CMO bar, he suggests a cocktail to get our weekends going and one marketing thought we might consider while you sip it in a dream location. Enjoy! Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks:
appropingo
Interview with Richard Shotton
The Choice Factory
Emily Binder
Beetle Moment Marketing,
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
FridayConcoction
Piano Music by Johnny Easton shared under creative commons license. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, takes a flick through the virtual pages of Rockstar CMO, suggesting an article to take a look at. He chats to Jasmine Martirossian, VP, Marketing at TÜV SÜD Americas and then retires to the virtual Rockstar CMO bar to meet Robert Rose, author, speaker, and Chief Trouble Maker at The Content Advisory. This week as we move tentatively out of lockdown, at least in the UK, Ian is drawn back to Jane Scandurra's article, "Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)." Written in May, but is so relevant for what is happening in the world today as marketers we balance the need to build trust in going out while being sensitive to FOGO, which is different from person to person and place to place.In the interview segment, Ian chats to Jasmine Martirossian, the Vice President of Marketing at TÜV SÜD Americas. You may never have heard of TUV SUD, but they are a huge global organization based out of Germany that focuses on inspection, testing, and certification. Jasmine is responsible for all areas and aspects of marketing in the region, from strategy to implementation, with a focus on the United States, Canada, Mexico, and Brazil. Finally, Ian starts the weekend in our virtual Rockstar CMO bar with Robert Rose, Chief Trouble Maker at The Content Advisory, with a Friday cocktail, and one marketing thought we should take us into the weekend.Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks:
Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)
Jasmine Martirossian on LinkedIn
TÜV SÜD
12 Steps to Keep Coronavirus At Bay Infographic
Our Professional Pooches
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
FridayConcoction
Piano Music by Johnny Easton Shared Under Creative Commons License Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to Sally Yates, CMO Xceptor, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.comThis week Ian suggests taking a look at articles on Rockstar CMO by our anonymous agency insider Adnonamau5, specifically his most recent article about the dependency some executive teams have on expensive external consultants. The interview this week is with Sally Yates, CMO Xceptor, they ride a number of B2B marketing hobby horses, from analyst relations, being data-driven, and talking in a language the C suite understands. And we discover what this experienced in-house and agency marketer would Finally, Ian starts his weekend in our virtual Rockstar CMO bar with Robert Rose, Chief Trouble Maker at The Content Advisory, with a Friday cocktail and one marketing thought we should take us into the weekend.And special thanks to Dennis Shiao for offering to start a GoFundMe page on Twitter to improve Ian's liquor cabinet.Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks:
appropingo
Adnonamau5: In the Land of the Blind…the Consultant is King
Sally Yates on LinkedIn
Sally Yates on Twitter
Xceptor company website
Robert Rose at The Content Advisory
FridayConcoction
Dennis Shiao on Twitter
Piano Music by Johnny Easton Shared Under Creative Commons License Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to L.Michelle Smith, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.comThis week Ian recommends you take a look at the Tales from The Tour Bus interview with Sydni Craig Hart, CEO of Smart Simple Marketing, that shares some interesting statistics of the value of diversity marketing. The interview this week is with L. Michelle Smith, author, speaker and certified executive and business coach who develops leaders and brands that thrive and succeed at the intersection of culture, technology and business. Michelle is the founder of no silos communications that provides, content, coaching, consulting and strategic communications. Michelle has more than 25 years of experience as an award-winning communicator and integrated marketer at global agencies, her own boutique agency and a Fortune 10 technology, telecom and media company. The interview discusses the current social unrest in the US, the black lives matter movement and her journey as a diversity and communications leader. Finally, again Ian eases into the weekend with Robert Rose, Chief Trouble Maker at The Content Advisory, with a Friday cocktail and one marketing thought we should take away after a couple of cocktails with him.Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks:
Tales from The Tour Bus interview with Sydni Craig Hart
L. Michelle Smith
no silos communications
Leading through the movement by L.Michelle Smith
13 Steps Brands Must Take To Improve Diversity & Inclusion
Robert Rose at The Content Advisory
What's now, it's not what's next - Robert Rose
FridayConcoction
Piano Music by Johnny Easton Shared Under Creative Commons License Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the pages of Rockstar CMO. He chats to Jane Scandurra, a senior marketing professional with more than three decades of experience working in technology, internet/online services, life sciences, and advertising and again joins Robert Rose for a cocktail.This week Ian recommends you take a look at the Rockstar CMO Write For Us page and pitch an article idea, or recommend a Rockstar CMO you know, or a marketer or agency we need to get on The Tour Bus with so that he can take a break from all the spam. The interview this week is with Jane Scandurra, personal branding, social selling, and marketing expert. She’s an advisor and coach to many senior executives and shares some of her insights. As a native New Yorker, the conversation moves at quite a clip, and they cover being helpful, personal branding, social selling, employee engagement, finding your strengths, and being around at the birth of the Blue Man Group. Finally, again Ian eases into the weekend with Robert Rose, Chief Trouble Maker at The Content Advisory, with a Friday cocktail and one marketing thought we should take away after a couple of cocktails with him.Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks:
Rockstar CMO Write for Us
Jane Scandurra
Gallup Strengths Finder
Mark Manson's blog
The LinkedIn Profile Challenge
Robert Rose at The Content Advisory
FridayConcoction
Piano Music by Johnny Easton Shared Under Creative Commons License
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the latest issue of Rockstar CMO, he chats to Wendy Bryant Beswick, CMO of Service Credit Union and again joins Robert Rose for a cocktail.From the latest issue of Rockstar CMO, Ian suggests a look at The Green Room feature where this month 5 of our Rockstar CMO's talk the Crisis Keepers, those things they've learned from the crisis around the pandemic that they will take forward after this crisis subsides. Summed up nicely by a reference to a quote from the Marketoonist, Tom Fishburne – “We’re not going back to work, we’re going forward to work.”Wendy Bryant-Beswick, CMO of Service Credit Union, joins Ian in the interview segment, and they discuss the challenges facing marketing today, pivoting and educating her team. They also revisit their Backstage Q&A conversation from The Nevermind Issue, specifically how essential company values are and what we would throw into the Rockstar CMO Swimming Pool, our portal to hell for all the snake oil, bullshit, and doublespeak from our industry. Finally, Ian eases into the weekend with Robert Rose, Chief Trouble Maker at The Content Advisory, as he shares a Friday concoction and one marketing thought we should take away after a couple of cocktails with him.Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks:
The Latest issue
The Green Room
Crisis Keepers
Wendy Bryant-Beswick on Twitter
Wendy Bryant-Beswick on LinkedIn
Robert Rose at The Content Advisory
FridayConcoction
Piano Music by Johnny Easton Shared Under Creative Commons License Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from our publication, he chats to marketing leader David Howland and again joins Robert Rose for a cocktail.In light of the current events in the US, if you are looking to do more than just publish a social post with a black background Ian suggests you check out a previous issue of Rockstar CMO: The People Are People Issue. This issue is named after the Depeche Mode song "People Are People" and is focused on diversity. It contains some great advice from our contributors, in particular, the work of L.Michelle Smith and Sydni Craig Hart, in promoting diversity, black businesses, and minority entrepreneurs, and he recommends Michelle's culture soup podcast. In his catch-up with David Howland (who we first interviewed last year for a backstage Q&A), we learn about what inspires this CMO, from his first job as a cabinet maker, through leading a digital marketing transformation at Nasdaq and his role as CMO at Longview solutions. And, why he wants to chuck "That Marketing has never led to a single closed-won deal? Or that often repeated critique of marketing and brand awareness as ineffective and soft" into the Rockstar CMO Swimming Pool.And finally, we unwind with a cocktail with Robert Rose, Chief Trouble Maker at The Content Advisory, who's one thought is about creativity and the upcoming Content Tech Summit.And please get in touch if you have any feedback - @rockstarcmo on Twiter or through this contact form. Enjoy!---Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks:
The People Are People Issue
Tuesday 2¢: What we all do matters
Tales from the Tour Bus with Sydni Craig Hart
L.Michelle Smith's Culture Soup Podcast
Backstage with David Howland
David Howland on LinkedIn
David Howland on Twitter
Robert Rose at The Content Advisory
The Content Tech Summit
FridayConcoction
Piano Music by Johnny Easton Shared Under Creative Commons License Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests one thing we should take a look at from the latest issue. He chats to the new Head of Marketing at Basecamp Andy Didorosi. And, takes a trip to the bar with The Chief Troublemaker at The Content Advisory, Robert Rose.The article featured this week is by Ted Rubin, which encourages us to use the current crisis to hit the reset button and shares some great examples where retail can use this to improve the relationship with their customer.We hear how Basecamp, after 20 years in business, hired Andy Didorosi to head up marketing. In chatting to him, we learn about his approach of marketing without a playbook, his view on not using big tech, and label him a "petrol head" for his love of motorcycles, racing cars, and starting the Detroit Bus Company. And, of course, what he would throw into the Rockstar CMO Swimming Pool.Robert Rose whisks us away with one of his famous Friday concoctions and leaves us tottering around Zwolle in the Netherlands with one thought to take back to our hotel.Enjoy!---Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks:
Ted Rubin on Rockstar CMO
Basecamp
The book: Remote: Office Not Required
Andy Didorosi on Twitter
The Detroit Bus Company
Robert Rose at The Content Advisory
FridayConcoction
Piano Music by Johnny Easton Shared Under Creative Commons License Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, talks about a regular feature on Rockstar CMO, the Backstage Q&A, which is pretty much why we do what we do, to share marketing street knowledge from those doing it. We've learned an awful lot about the backstory of a successful CMO, from karaoke, climbing Kilimanjaro, selling cigarettes in the playground to a former life as an opera singer.The interview this week is with John Andrews, CEO of Photofy, a mobile content creation platform used by individuals, enterprises, and small businesses to scale their influencer reach. Ian and John talk about Employee Content Creation (ECC). As John has a long career as a marketer, specifically in retail, they discuss his predictions for that industry as we recover from the crisis and, they discuss his nomination for the Rockstar CMO Swimming Pool - "Push Marketing.Ian again joins Robert Rose, Chief Troublemaker, at The Content Advisory in our virtual bar. Ian asks Robert what he's drinking, and we are transported to New York, where he shares his #fridayconcoction, and we learn the one thing we would take from a conversation with Robert after a couple of his cocktails this week. Enjoy!Please subscribe: Apple Podcasts | Spotify | Stitcher | Many othersLinks:
John Andrews on Twitter
Photofy
Backstage Q&A with John Andrews
Push Marketing goes into the Swimming Pool
Reopen it and they won’t come – John Andrews on LinkedIn
Rockstar CMO Backstage Q&A’s
Robert Rose at the Content Advisory
Piano Music by Johnny Easton Shared Under Creative Commons License
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Founding Editor of Rockstar CMO dips into the latest issue, suggests article you might want to take a look at, he finally gets to chat with Amber "Miss Destructo" Osborne and joins Robert Rose in the virtual bar and asks him what he's drinking. The article we feature this week is Getting a buzz from virtual events from Dennis Shiao, who attended a virtual event about events and shares some of that experience. Forbes ranked Amber Osbourne as the second most influential CMO on Twitter, and we learn her story, from selling music merch to being a serial startup tech marketer and AR/VR evangelist and expert. We also learn about karaoke and what she would chuck into the Rockstar CMO Swimming pool. In the last segment, we join Robert Rose, Chief Troublemaker at The Content Advisory in our virtual bar, and ask him what's drinking, as he shares his #fridayconcoction and what we would be the one thing we would take from a conversation with him after a couple of his cocktails. Enjoy! Links
Getting a buzz from virtual events by Dennis Shaio
Backstage with Amber Osborne
Amber's entry for the Rockstar CMO Swimming Pool
The local pub in VR
Miss Destructo does karaoke (yes!)
Amber Osborne's website
The Content Advisory
Subscribe
Apple Podcasts
Spotify
Stitcher
Others on Podcast homepage
Piano Music by Johnny Easton Shared Under Creative Commons License Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue of Rockstar CMO, he chats to Ahmed Hasan who regular listeners will remember from our earlier episode and led the digital strategy at Spark44 and their client Jaguar Land Rover and we have a new segment as we ask what Robert Rose is drinking. The article highlighted from Rockstar CMO is by Jane Scandurra, where she suggests that we as marketers will need to be sensitive to a consumer that is moving from FOMO (fear of missing out) to FOGO (fear of going out) and she quotes Mark Manson, author of the bestselling book, The Subtle Art of Not Giving a F*ck. You can read that here. Ahmed and Ian chat about consumer interest and intent, the role of marketing in sales, and why CMO's are being replaced by CGO (Chief Growth Officers and the evolution of marketing post-COVID. In the last segment, in what we hope will be a regular spot Ian is joined by Robert Rose and his "Lockdown Libation" as we forget the "new normal" and enjoy a cocktail. Enjoy!Links
Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)
Adnonamau5
Ahmed on LinkedIn
Robert Rose Friday Concoction on Instagram
The Content Advisory
The Weekly Wrap
This Old Marketing
Subscribe
Apple Podcasts
Spotify
Stitcher
Podcast homepage
Piano Music by Johnny Easton Shared Under Creative Commons License
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of RockstarCMO.com chats to Jenni Young, CMO of Tappit, a contactless payment platform. Jenni shares her journey from auditor to Fintech marketing leader, via the PR world of Ab Fab (Absolutely Fabulous - and, if you are familiar with this UK sitcom, no Jenni would not be drawn on whether she was Patsy or Eddy!). Ian digs a little deeper into the Backstage Q&A conversation they had in one of the early issues of Rockstar CMO. We learn why her motto when taking up a new marketing gig is to "listen, listen, listen", her tips for staying sane in lockdown, and what she would chuck into the Rockstar CMO Swimming Pool (you might be surprised by that one). Enjoy!Links:
Tappit
Absolutely Fabulous
Backstage Q&A with Jenni Young
Jenni Young on Twitter
Subscribe:
Apple Podcasts
Spotify
Stitcher
Podcast homepage
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of RockstarCMO.com catches up with Kate Bradley Chernis, Co-Founder & CEO of Lately, an A.I. powered social media marketing platform. Kate’s hugely popular Backstage Q&A has been regularly in our TOP TEN most popular articles as her story clearly caught the attention of you guys, our readers. In this conversation, we learn about Kate’s path to marketing, from reaching 20 million listeners as Music Director and DJ at Sirius/X.M. to building products and her own agency (working with Walmart no less). Kate is a serial entrepreneur, and aside from starting as a DJ, her journey is far from typical, it started with sexual harassment, some fatherly advice, and 9 pages of a book that was a gift from her husband (The Furnace) – intrigued? You ought to listen. They also dig into what we, as marketers, can learn from being a radio D.J. The influence of Bryan Karmer and the idea of marketing H2H (Human to Human) and, of course, discuss what she would like to throw into the Rockstar CMO Swimming Pool, our portal to hell for all the bullshit and snake oil of the marketing business. A fun, inspiring, and insightful conversation. Enjoy! Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, Managing Director of The Advertist the only independent UK B2B business development platform. Aside from helping agencies with business development with The Advertist platform Keith represents sales and business development in the Rockstar CMO house band with his regular entertaining articles and has recently started The Fuel Podcast, focused on business development. Keith shares with us his advice on sales and marketing in the current climate, the good and bad he's seeing, the reason to start a podcast, the lasting impact of the current crisis, data versus creativity and what he'd throw into the Rockstar CMO Swimming Pool. With all that to pack in, you can see why this episode went a little longer than usual. Enjoy!--- A quick apology, Ian says Bill Wyman when he meant George Harrison Links referred to in the show:
The Advertist
The Fuel Podcast
Keith Smith on LinkedIn
The Fuel Podcast episode with Alex Kirkpatrick
Ian's blog post: Time to be Prince
Prince performing at George Harrison induction to Rock and Roll Hall of Fame
Hogarth - Gin Lane
Yougov study that only 9% of UK want to go back to normal (Sky News)
Learn more about your ad choices. Visit megaphone.fm/adchoices