#AskTheCEO Podcast's show: Recent Episodes
#AskTheCEO Podcast
Register for IBM Think and access on-demand sessions and replays here: https://ibm.biz/BdffCB
Joe Cropper is a senior technical staff member at IBM, supporting Power Systems and Hybrid Multicloud Solutions.
https://youtu.be/dy835X-P_ZM
https://soundcloud.com/asktheceopodcast/asktheceo135withjoecropper/s-OqWqyj1n1o2
https://bit.ly/33qialM
Contact Joe:
Twitter: @jwcroppe
LinkedIn: https://www.linkedin.com/in/joe-cropper/
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[00:41] As a result of businesses’ digital transformation efforts we now have more data than we know what to do with! To put things into perspective, Forbes stated in an article that 90% of the world’s data has been created in the past 2 years. However, that’s only part of the problem. According to a recent study from Forrester, 71% of businesses are gathering data faster than they can use it, and 66% of businesses say they constantly need more data than their current capabilities provide. And a major challenge that’s keeping people from fully utilizing their data is data silos, which are very common in today’s modern business world, especially in the case of mergers and acquisitions. The challenge here is that businesses that can leverage all of their data, place themselves at a major advantage over their competition. So, if you’re not leveraging all your data, your competition is. Joe, what are you hearing from customers in this space?
[01:45] Data is the crown jewel of organizations.
[02:35] The common thread is who can use the data most effectively.
[03:13] Let’s focus on security. During the past year, there have been numerous data breaches as well as an increase in ransomware attacks that have been shutting down schools, government offices, and even, unfortunately, hospitals! The increase in cyber-attacks has forced many businesses to prioritize their investment in data resiliency solutions. How is IBM helping their clients minimize disruptions and loss due to cyberattacks?
[03:42] CyberSecurity is a topic that’s front and center in the boardrooms.
[03:50] There is no room to compromise when it comes to Enterprise Security.
[05:44] Since we’re discussing resiliency, let’s discuss resiliency from a business continuity perspective. During the pandemic, businesses had to literally transform their IT Infrastructure overnight to enable people to access their workloads remotely. How is IBM making a difference for businesses requiring high availability and resiliency for their mission-critical infrastructure?
[06:38] IBM’s systems and platforms are running the world’s financial institutions, government agencies, healthcare organizations, and everything in between.
[08:42] Where can people go to learn more about the conversations businesses are having regarding IT Infrastructure Solutions?
Joe: Please visit: ibm.biz/BdffCB. On that webpage, you can register for the Think2021 event, or access the sessions on-demand after the event.
[09:34] How do people connect with you?
Joe: People can contact me via LinkedIn at https://www.linkedin.com/in/joe-cropper/. I’m always happy to connect with people and answer any questions.
[09:51] Do you have any parting words of wisdom to share with the audience?
Watch this episode on YouTube: https://youtu.be/dy835X-P_ZM
Joe Cropper is a senior technical staff member at IBM, supporting Power Systems and Hybrid Multicloud Solutions.
Contact Joe:
Twitter: @jwcroppe
LinkedIn: https://www.linkedin.com/in/joe-cropper/
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[01:27] The global pandemic put our current IT infrastructure to the test. It highlighted the fact that now, more than ever, we need to prioritize infrastructure refreshes. IBM just published the findings of an IT Infrastructure study conducted by Forrester Consulting, which addresses this topic in great detail. What challenges are you witnessing as businesses determine where to invest, and do you have any tips you have to overcome them?
[02:16] The biggest challenges are that companies are trying to figure out where to invest, how they can get their competitive edge to accelerate what they’re doing, and the sheer number of options.
[03:00] Public Cloud is important, but we also need a good strong on-prem infrastructure and refresh cycles.
[04:15] The Forrester Consulting study talks about some of the inherent challenges with public cloud, where 46% of those surveyed stated that public cloud doesn't meet security needs, and 56% of those surveyed stated that data resiliency is challenging for some apps. What are you seeing in the market with your clients?
[05:00] IBM is taking a lot of the concepts of Cloud, such as OPEX pricing, and applying it to on-prem solutions.
[07:45] Let’s talk a bit about vulnerabilities—including factors such as cybersecurity, compatibility, and availability. In the Forrester Consulting study, 70% of businesses surveyed delayed an infrastructure refresh more than once, within the last 5 years. What kinds of risks are businesses taking with this delay?
[08:15] Technology evolves at such a fast pace, yet infrastructure currency is absolutely a necessity when it comes to maintaining a good healthy posture for security.
[10:00] What risks are businesses taking from a cybersecurity standpoint by delaying their infrastructure refresh?
[12:18] Where can people go to learn more about the 2021 Forrester Consulting thought leadership paper commissioned by IBM on the “Importance of On-Premises Infrastructure For A Future-Ready Hybrid Cloud Strategy”?
Joe: Please visit: ibm.biz/asktheceoforresterstudy2021. That URL is case-sensitive, so be sure it is all lower-case. On that webpage, you can download the full study, view an on-demand webinar, read a blog recap from an external thought leader, and discover more hybrid cloud solutions and resources.
[13:05] How do people connect with you?
Joe: People can contact me via LinkedIn at https://www.linkedin.com/in/joe-cropper/. I’m always happy to connect with people and answer any questions.
[13:32] Do you have any parting words of wisdom to share with the audience?
Watch this episode on our YouTube channel: https://youtu.be/q71xWwW1I9Q
Tyler Cohen Wood is the CEO of myConnectedHealth and a 20-year veteran of the cyber security industry, a well-known international cybersecurity influencer, successful keynote speaker, and 3-time published author. She worked for the United States Defense Intelligence Agency and the Department of Defense, as well as many other 3-lettered government agencies and the White House.
Contact Tyler:
Web:https://myconnectedhealth.net
Twitter: @TylerCohenWood
LinkedIn: https://www.linkedin.com/in/tylercohen78/
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[00:48] Tell me about your background, your journey from working at the DIA to become CEO of a health tech company?
[01:58] So, what gave you the idea for myConnectedHealth? I mean, that’s so radically different from security?
[02:04] 1 in 13 Americans suffer from a rare or diagnosed condition.
[02:04] Tyler shares the story of her personal journey of seeking a diagnosis for a rare, debilitating condition. She talks about the frustration of endless doctor visits, going from one specialist to another, to another, only to be told at the end not to even bother looking for a diagnosis, and just to learn to live with it. Tyler took charge of her situation and developed a chart that helped her discover a deficiency in a certain mineral in her body.
[11:49] There is no disease that does not have a cure. We just may not know what the cure is yet. And it’s through collaboration that we find the cures.
[12:40] “1 out of 13 people” means that you either have an undiagnosed illness, or you know someone that does.
[13:28] Our daily headlines are dominated by Covid-19; however, as you know, there is much more to health care than COVID. There are millions of people around the world that suffer from undiagnosed ailments on a daily basis, with no treatments in sight. What are the challenges health care providers face when it comes to diagnosing and treating people’s ailments?
[13:30] A big challenge healthcare providers have in diagnosing complex illnesses is that they operate in specialty silos. One specialist might not know the extent a certain illness and/or treatment affects another part of the body.
[15:14] There is a lot of bias in health care, especially against women, with whom many practitioners tend to be more dismissive.
[17:00] There is specialty siloing with insurance codes, as well.
[17: 37] We are so fortunate to be living in a day and age where we are blessed with the latest cutting-edge technologies, such as Artificial Intelligence and Machine learning. I know many healthcare leaders and innovators are leveraging these technologies to develop solutions that will drastically improve people’s lives, and I also know that your company, myConnectedHealth, is working on a first of its kind solution that leverages these technologies to completely revolutionize healthcare for people around the world. Can you share with us some detail about what your company is working on?
[18:05] myConnectedHealth is a global health care platform that uses data obtained from the patient crowd, all over the world.
[22:12] This is really exciting and sounds like it will completely change the world as we know it! What will it take to get this solution out to the masses?
[25:00] Our mission is to provide health care access to people who didn’t have it before.
[25:40] If you have a phone, you have health care.
[25:58] How do people connect with you?
Tyler: You can connect with me via my website https://myconnectedhealth.net. I’m also very active on Twitter at @TylerCohenWood, and on LinkedIn https://www.linkedin.com/in/tylercohen78/.
[26:35] Do you have any parting words of wisdom that you’d like to share with the audience?
Watch this episode on our YouTube channel: https://youtu.be/x7T9MW80YO0
Kai Hermsen is the Global Coordinator for the Charter of Trust with Siemens, where together with his team in the Central Cybersecurity department, he ensures internal implementation of the Charter of Trust and is driving Siemens external Cybersecurity engagements with Charter of Trust partners and stakeholders like the World Economic Forum.
Contact Kai:
Twitter: @HermsenKai
LinkedIn: https://www.linkedin.com/in/kaihermsen
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[00:41] Can you briefly summarize what is the Charter of Trust and where is it being used today?
[01:04] The Charter of Trust was founded as an initiative among companies that wanted to make an impact in the world of cybersecurity.
[01:49] Get away from the siloed mentality and work together to solve problems.
[02:33] 2020 has seen headlines dominated by cybersecurity. We’ve had data breaches in all sectors, by prominent brands, such as Microsoft, Facebook, Twitter, Honda, Zoom, Marriott, and so on. What’s worse is that hackers are shutting down hospitals with debilitating ransomware! The thing is, that many data breaches are caused, not by ineffective firewalls or cybersecurity protocols, but through human weaknesses that were exploited via social engineering activities, such as phishing. And before anyone passes judgment on the people that fall for these tricks, I myself have seen many of these emails, and they look pretty convincing. How can businesses better protect their consumers, and themselves, from these types of attacks?
[04:01] 2020 has taught us two important lessons in cybersecurity: (a) Cyber threats are real, and if you don’t protect yourself, you’re putting yourself at risk. (b) What happens online has an impact on the real world.
[04:37] Humans are the weakest link in cybersecurity. How can we turn that around and make it into a strength?
[04:59] Just like humans are the weakest link in cybersecurity, they’re also your front-line protection.
[05:13] Cyber security has the power to safeguard our digital business models and make them sustainable.
[08:16] Identity theft has become a business, and that’s why cyber literacy is so important.
[09:07] Let’s look at the same challenge from the perspective of the consumer. According to a market analysis by Digital Commerce 360, US eCommerce sales in Q3 of 2020 was 37.1% higher than the same period in the previous year. This shows that people are doing more online digital transactions than ever before. This type of activity requires a massive amount of trust.
Unfortunately, you can’t trust everyone, and even the most trustworthy companies are vulnerable to phishing attacks like we discussed earlier. What kind of protection can we put in place to be able to sustain this kind of growth?
[11:45] Trust is not just about security. It’s principled behavior in all of digital.
[14:00] What protections are there for consumers to shop online and be protected from identity theft?
[16:42] Self-sovereign identities give the consumer the power to grant identities when they go online. It’s like having a virtual identity.
[18:34] What do you think is the next step for Siemens regarding the Charter of Trust?
[20:59] How can people connect with you?
Kai: The best way to reach me is via LinkedIn at https://www.linkedin.com/in/kaihermsen/. I’m also available on Twitter at @HermsenKai.
[21:33] Do you have any parting words of wisdom to share with the audience?
[21:39] The virtual world and the real world are completely interchangeable.
Watch this episode on YouTube: https://youtu.be/wchY963rIaA
In this episode, Jeannette Fackler turns the tables on me and interviews me on influencer marketing for B2B HighTech companies. Jeannette is the Co-Founder of J&L Marketing. She’s a tech translator who de-borifies tech marketing.
Contact Jeannette:
Twitter: @contentcharmer
LinkedIn: https://www.linkedin.com/in/jeannette-fackler-07331713/
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[00:42] Avrohom: Tell me, how do you "de-borify" tech marketing? I'd love to hear that because trust me, there's a whole lot we can talk about that.
Jeannette: Oh, yeah. You know what? I think the biggest thing that deborifies technology is actually thinking about human beings. Both, on the business side, the owners of the business, as well as the users. Users don't necessarily respond to "hey, Cloud saves you money", and "Cloud increases productivity", because everybody says that. Right?
Avrohom: Everybody saves you money! And everybody is the best!
Jeannette: [Laughing]
Avrohom: Everybody is number one!
Jeannette: Exactly. Exactly. We're gonna make your data more secure! And the thing is, the same technology tends to be available from multiple vendors. Right? So, you have to stop just blending in.
[00:52] The biggest thing that deborifies technology is thinking about human beings.
[01:38] You have to stop just blending in.
[02:10] One of the biggest ways to spice up tech marketing is to just bring real people into it.
[02:50] Speak like you’re talking to another person on the street. Don’t use 5-syllable words.
[04:07] Avrohom: How do people connect with you?
Jeannette: You can connect with me on LinkedIn at https://www.linkedin.com/in/jeannette-fackler-07331713/. I’m also on Twitter at @contentcharmer.
[04:55] What is Influencer Marketing?
[05:28] With Influencer Marketing, you’re getting someone who has a trusted name in the industry to talk about your products, and essentially endorse them.
[06:52] Do influencers just represent products of any company that’s willing to pay them money?
[08:41] Do companies work with influencers without them saying that we recommend this product?
[09:40] Is your primary channel for communication YouTube?
[13:16] How did you build up trust with your followers?
[22:10] You add value by helping others.
[22:13] First add value and then worry about yourself.
[23:46] What would your advice be for business owners that would like to increase their following on social media?
Check out this episode on YouTube: https://youtu.be/7cemyGqOX2w
Jay McBain leads Forrester's research and advisory for global channels, alliances, and partnerships.
Contact Jay:
LinkedIn: https://www.linkedin.com/in/jaymcbain/
Twitter: @jmcbain
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[00:58] 2020 has triggered many dramatic changes for businesses. We’ve seen many businesses rapidly shift to a work from home paradigm. We’ve also seen a paradigm shift to online or virtual events, among many other dramatic changes that took place this year. One significant change, that you mentioned in your article titled “What I see coming for the Channel In 2020”, is that Indirect sales will shrink every year for the next decade.” This is hard to take in because everything that I’ve learned over the years, is that you need a strong indirect sales team to scale and grow your business. Does this spell the end of the channel?
[01:45] There is actually a lot of opportunity for the channel; however, like any other mature industry, what’s happening on the transactional side of the channel is that it’s a race to the bottom.
[02:20] Professional services is where the margins are in the channel.
[04:00] Learn how Salesforce is structuring its channel partner organization to double its revenue from $20b to $40b within the next 4 years.
[05:58] In your article, you mentioned that the channel model is evolving what is known as a “trifurcated channel”, or in plain English, a model which is divided into three branches. When I think of a channel partner, I’m thinking of sales and service. Can you elaborate on this new model?
[06:34] 75% of global trade is done indirectly.
[07:24] It’s critically important that you build the 3rd part of the channel, the one that influences your buyers early and often.
[09:23] 76% of CEOs think that their current business model will be unrecognizable in 5 years. That means every single business! You’re going to become a subscription-based business. There is a high likelihood that you’re going to become a tech business.
[10:56] We’re all familiar with the term “Customer Experience”. You talked about a growing trend in the B2B channel, called “Partner Experience”. What does that mean, and why is it important?
[13:05] What does the future of marketing look like for B2B Emerging Technology companies?
[15:42] For our listeners who are channel professionals, or for those that might be considering working in the channel, what kind of future can they expect for their careers?
[17:08] How can people connect with you?
Jay: People can connect with me via Twitter at @jmcbain, or on LinkedIn at https://www.linkedin.com/in/jaymcbain/.
[17:41] Do you have any parting words of wisdom that you’d like to share with the audience?
Connect with DataVisor on the Azure Marketplace: https://azuremarketplace.microsoft.com/en-us/marketplace/apps/datavisor.datavisor_uml_for_insurance
Yinglian Xie is CEO and Co-founder of DataVisor, a company that is the leading fraud detection company powered by transformational AI technology.
As part of this discussion, we shared how their partnership with Microsoft, their use of Azure, and the Azure Marketplace has empowered them to scale and grow their business.
Contact Yinglian:
Web: https://DataVisor.com
LinkedIn: https://www.linkedin.com/company/datavisor/
Twitter: @DataVisor
Personal Twitter: @YinglianXie
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[00:54] Covid-19 sparked a major wave of digital transformation for businesses in every industry, which resulted in exponential growth of online transactions. Unfortunately, one of the byproducts of removing the human from the equation is an increase in fraud. After all, no one’s watching, right? Given that DataVisor specializes in fraud detection, what are the challenges that businesses struggle with regarding eliminating fraud when trying to go digital?
Yinglian: When we switch to the digital world, a number of things are different. The first is that we are dealing with the customers without being face to face. And that’s a significant switch. That the information we receive about the customer is through online transactions. In that case, some of the identifications of the users will be very different. And businesses may not be able to be ready to face that new change. And second of all, when you open up to online, you could potentially have a broader set of customers than you faced in the past. The demographics and the geographic locations of the customers could shift or change. And that makes companies not ready to prepare for dealing with the customers they have typically not worked with in the past. And the risk of profiles as well as the fraud risk might also be very different.
[01:50] During the pandemic the fraud rate increased significantly, compared to previous years.
[02:15] One of the drivers of online fraud is that transactions are not face to face.
[05:34] What can businesses do to overcome some of these challenges?
[05:42] We need a mindset change. We’re dealing with a different demographic of users online, and we’re dealing with a different type of fraud online when compared with offline transactions.
[07:53] DataVisor recently launched a new offering on the Microsoft Azure marketplace, called DataVisor AI-Powered Fraud Management Solution. Tell us about it and how it addresses some of the challenges we just discussed.
Yinglian: Using proprietary unsupervised machine learning algorithms, DataVisor restores trust in the digital era by enabling organizations to proactively detect and act on fast-evolving fraud patterns and prevent future attacks before they happen. Combining advanced analytics and an intelligence network of more than 4B global user accounts, DataVisor protects against financial and reputational damage across a variety of industries, including financial services, marketplaces, e-commerce, and social platforms.
[10:39] How do you protect yourself from insider fraud?
[13:37] How would a company use your solution with Azure?
[14:33] How can customers find out more about the DataVisor AI-Powered Fraud Management Solution, and procure it through the Azure Marketplace?
Yinglian: The best way to learn more about our solution is to go to the Microsoft Azure Marketplace and search for DataVisor.
[15:06] How has partnering with Microsoft helped DataVisor scale and grow your business?
[16:43] How do people connect with you?
[17:09] Do you have any parting words of wisdom that you’d like to share with the audience?
AskTheCEO With Yinglian Xie
Connect with Foxit Software on the Azure Marketplace: https://bit.ly/2MALLQS
Kai Wille is the Director of Strategic Alliances at Foxit Software, a company that helps insurance companies create efficient documents while reducing costs via industry-leading, enterprise-scale document conversion and compression technology.
As part of this discussion, we shared how their partnership with Microsoft, their use of Azure, and the Azure Marketplace has empowered them to scale and grow their business.
Contact Kai
Web: https://www.foxitsoftware.com/enterprise-automation/
LinkedIn: https://www.linkedin.com/company/100005/
Personal LinkedIn: https://www.linkedin.com/in/kaiwille/
Twitter: @foxitsoftwareea
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[00:34] When I think about insurance companies and documents, the image that comes to mind is rows and rows of files cabinets with lots of paper folders and paper documents. With a picture like this, you can only imagine what it takes to file and process an insurance claim! While this might have worked well in the past; nowadays, we’re generating data at an exponential level, so insurance companies really need to take a serious approach to their digital transformation strategy – and many of them are doing just that. On that note, what are the challenges that insurance companies struggle with when trying to go digital?
Kai: What we find is that most companies in the insurance space are somewhere along the way towards digital transformation. So, what I mean by that is that they absolutely, still have those rows of file cabinets, but at the same time they tend to have also already digitized millions of documents. The first challenge is lacking customer intelligence. And so, the problem here is that when your documents are still on paper, or maybe you've scanned them, and so now you have image files, like tiffs and jpegs that are not searchable. Then you really don't have access to the information in your documents. And so that means, any kind of modern AI and analytics applications to really know your customer, will be incomplete. And so that means, that organizations are potentially in danger of thinking they know their customer when they really don't.
[02:00] The challenge with just scanning and digitizing documents is that you don’t have access to the information it contains.
[05:05] An additional few seconds of opening files can cost large companies hundreds of thousands of dollars per year.
[09:06] Digital Transformation and AI are not a choice, because your competitors are already doing it.
[09:26] What can businesses do to overcome some of these challenges?
[10:04] When scanning documents, make sure they’re searchable so they’re usable by AI and analytics applications.
[14:25] Foxit Software recently launched a new offering on the Microsoft Azure marketplace, called Foxit Document Transformation Services. Tell us about it and how it addresses some of the challenges we just discussed.
[16:00] How would a company use your solution with Azure?
[17:48] How can customers find out more about Foxit Software, and procure it through the Azure Marketplace?
Kai: You can access it via this link: https://bit.ly/2MALLQS.
[18:21] How do people connect with you?
[18:57] Do you have any parting words of wisdom that you’d like to share with the audience?
AskTheCEO With Kai Wille
Connect with Instanda on the Azure Marketplace: https://bit.ly/2AKxo9W
Greg Murphy is the Executive Vice President, North America of Instanda, a company that provides core insurance capabilities through a SAAS based digital platform that focuses on ease of product creation and dynamic distribution to multiple channels.
As part of this discussion, we shared how their partnership with Microsoft, their use of Azure, and the Azure Marketplace has empowered them to scale and grow their business.
Contact Greg:
Web: https://instanda.com/us/
LinkedIn: https://www.linkedin.com/company/instanda/
Twitter: @instandaF2X
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[00:43] Over the past several years, businesses have gone through a process that we call digital transformation. For those that have been slow to adopt new technology, the crisis of Covid19 forced their hand, so to speak, in terms of this digital transformation. Your company, Instanda, serves the insurance industry, which is extremely complex and highly regulated. What are some of the challenges that insurance carriers struggle with as part of their digital transformation experience?
Greg: Well, there are, I would say four things that come to mind on this topic. The first one is really, challenging companies to really, truly be transformative. I can't tell you the number of times that I've worked with companies that will say they're trying to be transformative, and the executives are very passionate about this, and have really, really, great ideas. But when you get right down to exactly what are we going to do, a lot of times we're repaving the cow path, so to speak. We're doing the same things we've done before, but with just different technologies. Right? So, really that truly being transformative, I would say, is the number one piece of that. And you have to figure out exactly how do you get into a transformative mindset? How do you think differently? How do you think outside the box?
[04:35] What can businesses do to overcome some of these challenges?
Greg: Businesses should re-envision the way products and technology are used in the company's value chain.
[06:00] Build a solid business strategy first before throwing technology in to fix problems.
[07:14] Instanda recently launched a new offering on the Microsoft Azure marketplace, called Instanda. Tell us about it and how it addresses some of the challenges we just discussed.
Greg: Instanda delivers immediate product design solutions with the ability to distribute digitally on multiple channels simultaneously.
[10:19] How would a company use your solution with Azure?
[11:40] How can customers find out more about Instanda, and procure it through the Azure Marketplace?
Greg: You can access it via this link: https://bit.ly/2AKxo9W.
[12:18] How has partnering with Microsoft helped Instanda scale and grow your business?
Greg: Because Instanda is a Microsoft partner, the delivery of complementary capabilities through logic apps and power BI is seamless.
[13:49] How do people connect with you?
Greg: You can always connect with us via our website, https://instanda.com/us/. We are also very active on social media. A great way to interact with us is via our LinkedIn page, which is https://www.linkedin.com/company/instanda/. You can also connect with us via Twitter at @instandaF2X.
[14:25] Do you have any parting words of wisdom that you’d like to share with the audience?
AskTheCEO With Greg Murphy
Connect with ZettaLabs on the Azure Marketplace: https://bit.ly/2Ag7mLK
Eliud Polanco is the CEO and Co-Founder of ZettaLabs, a company that creates software that simplifies and automates the processes of organizing, cleaning, and creating analytically-ready structured data inside Data Lakes, at petabyte scale.
As part of this discussion, we shared how their partnership with Microsoft, their use of Azure, and the Azure Marketplace has empowered them to scale and grow their business.
Contact Eliud:
Web:https://www.zettalabs.com/
LinkedIn:https://www.linkedin.com/company/zettalabs
Twitter: @zettalabs
Facebook: https://www.facebook.com/ZettaLabs-349320402331435/
Microsoft partnership opportunities for companies with Financial Services solutions: FSiIndExp@microsoft.com
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[00:45] If there is one thing that Digital Transformation has resulted in, it’s the deluge of data for every business in every industry. Your company, ZettaLabs, serves the Financial Services industry, which is highly regulated and extremely vulnerable to Cyberattacks. What are the challenges that Financial Services companies struggle with regarding managing and securing their sensitive data?
Eliud: Many Financial Services firms have poor data quality - the data is created and managed in silos, data is missing or is inaccurate and does not reconcile, etc. This leads to downstream degradation of business capabilities e.g. firms can't trace customers across all of their product relationships, can't fully capture all risk exposures across all of their counterparties, fully reconcile information between front, middle and back offices (Risk has different competing information about positions compared to Finance), etc. The impact is missed cross-sell / up-sell opportunities, business decisions made on bad/stale information, and regulatory actions, penalties, and fines. In order to mitigate these risks, a sizable amount of the IT budget (~20%, which can be about $450m per year in a Tier 1 Global Bank) is required to be allocated just to data and controls, which crowds out spending on revenue-producing initiatives.
[01:31] Banks have created more data in the last three years than in the past 50 years combined!
[02:18] ZettaLabs recently launched a new offering on the Microsoft Azure marketplace, called ZettaSense. Tell us about it and how it addresses some of the challenges we just discussed.
[08:32] How would a company use your solution with Azure?
[09:44] How can customers find out more about ZettaSense, and procure it through the Azure Marketplace?
[10:35] How has partnering with Microsoft helped ZettaLabs scale and grow your business?
[12:30] How can people find out more about Microsoft partnership opportunities for partners with Financial Services solutions?
Eliud: For more information you can send an email to FSiIndExp@microsoft.com.
[13:00] How do people connect with you?
[14:42] Do you have any parting words of wisdom that you’d like to share with the audience?
AskTheCEO With Eliud Polanco
Connect with DataDx on the Azure Marketplace: https://bit.ly/3aYRTwC
Kate Othus is the CEO of DataDx, a company that provides the insights medical practices need to achieve long-term and sustainable business results.
Kate is interviewed by Tyler Cohen Wood, an 18+ year veteran of the Cyber Intelligence industry and healthcare entrepreneur.
As part of this discussion, we shared how their partnership with Microsoft, their use of Azure, and the Azure Marketplace has empowered them to scale and grow their business.
Web: https://datadx.com/
LinkedIn: https://www.linkedin.com/company/datadx/
Twitter: @DataDxInsights
Instagram: @DataDxInsights
Azure Marketplace: bit.ly/3aYRTwC
Contact Tyler:
Web: http://www.tylercohenwood.com/
Twitter: @TylerCohenWood
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[00:41] When it comes to digital transformation, we typically think of large enterprises and global corporations. But really, every sized business is going through a digital transformation in their own unique way. Since your business focuses on individual medical practices, what are some of the challenges that doctors and small and medium healthcare providers face when trying to go digital?
Kate: That's a great question, Tyler. Healthcare, in general, is experiencing significant challenges, especially right now. Predicting volumes and effectively managing operations to meet those changes is a struggle. Having appropriate cash and inventory reserves to sustain any changes in practice patterns, is another. And in addition, there are a lot of clinical initiatives that are changed, due to policy regulations and whatnot. And sometimes, even the thought of a digital transformation is quite daunting and quite expensive for healthcare businesses. So, they struggle to afford it.
It does force them; however, to continue to operate on antiquated, and sometimes, even analog systems. Those issues end up compounding into one pretty incredible issue, which is, the inability for healthcare at large to predict and calculate the cost per unit of care. So, as patients, when we go to consume care, we often walk in not knowing what it's going to cost. Whether that's to the doctor or for a hospital visit.
[02:57] DataDx recently launched a new offering on the Microsoft Azure marketplace to address some of the challenges we just discussed. Tell us about it.
[06:36] What are the key drivers for success in a pediatric practice?
[08:06] How would a healthcare provider use your solution with Azure?
[08:30] How can customers find out more about the DataDx solution, and procure it through the Azure Marketplace?
Kate: You can access it at https://bit.ly/3aYRTwC.
[09:01] How has partnering with Microsoft helped DataDx scale and grow your business?
[10:12] How do people connect with you?
Kate: You can connect with us on our website at https://datadx.com/. We’re also on social media. You can connect with us on LinkedIn at https://www.linkedin.com/company/datadx/ and on Twitter and Instagram at @DataDxInsights.
[10:39] How can people find out more about Microsoft partnership opportunities for healthcare partners?
Kate: For more information, you can send an email to HealthcareIndExp@microsoft.com.
[10:58] Do you have any parting words of wisdom that you’d like to share with the audience?
[12:12] What inspired you to build DataDx?
AskTheCEO with Kate Othus
Learn more about Microsoft's Commercial Marketplace: https://aka.ms/SellThroughMarketplace
Paul Maher is the general manager of the Industry Experiences team at Microsoft, a group that helps partners drive technology innovation moving to the Microsoft Azure cloud and enabling online sales by using the Microsoft commercial marketplace as a new distribution model.
As part of this discussion, we shared how a partnership with Microsoft, the use of the Azure cloud platform and services, and the commercial marketplace, empower Microsoft partners to innovate, while scaling and growing their business.
Web: https://azure.com
Twitter: @PaulJFMaher @Microsoft
LinkedIn: https://www.linkedin.com/in/pauljmaher/
Microsoft's Commercial Marketplace: https://aka.ms/SellThroughMarketplace
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[01:12] Cloud is a big buzzword nowadays, and everyone is jumping on the cloud bandwagon. However, the benefit of building solutions in the cloud is not just about technology innovation, but also the ROI from a business perspective. As someone who manages a team focused on industry, can you share some more information on the business ROI of building solutions in the cloud?
[02:34] The driving force behind cloud.
[02:47] Data is growing to 44 zettabytes by the end of 2020 and will grow to 163 zettabytes per year by 2025.
[03:15] Analysts predict analytics to be a $200M global market by 2020.
[03:31] 2020 will see $1T in IT spending related to cloud.
[04:38] The business benefits of cloud: Cloud provides businesses with operational agility, quicker time to market, security, and reliability.
[07:51] Cloud eliminates hardware refreshes and its associated maintenance costs.
[08:25] Tell us about Microsoft’s online distribution model called the Commercial Marketplace.
[09:15] B2B buyers prefer to gather their own information online and not interact with a sales rep.
[10:22] The online marketplace is a distribution model for partners to see their software and services.
[10:40] There are 2 storefronts. The first is called Azure Marketplace which is predominately suited for IT professionals looking for technology building blocks, like API’s, etc.
[10:55] The second one is called Appsource, which is focused more on line of business software solutions.
[14:55] Can you share a few stories that highlight how businesses have become extremely successful by partnering with Microsoft?
[21:09] Covid-19 has impacted everyone, and we’re now living in what’s called the “new normal”. Can you share with us some of the work you’re doing to help partners succeed in today’s “remote only” world?
[26:06] I’ve really enjoyed hearing the success stories about the Commercial Marketplace. For people considering joining the Microsoft Partnership, how transformative is the Commercial Marketplace in helping people scale and grow their businesses?
[26:40] The Commercial Marketplace is as transformative for businesses as cloud is being from a technology perspective.
[30:19] Where can people go to learn more about the Commercial Marketplace?
Paul: They can go to https://azure.com and https://aka.ms/SellThroughMarketplace.
[31:00] And how can people connect with you, personally.
Paul: You can connect with me on Twitter at @PaulJFMaher and on LinkedIn at https://www.linkedin.com/in/pauljmaher/.
[31:18] Do you have any parting words of wisdom to share with the audience?
AskTheCEO with Paul Maher
Connect with Cloudticity on the Azure Marketplace: https://bit.ly/2WlyNg9
Gerry Miller is the founder and CEO of Cloudticity, a company that helps health care organizations innovate fast on the cloud while staying HIPAA compliant.
As part of this discussion, we shared how their partnership with Microsoft, their use of Azure, and the Azure Marketplace has empowered them to scale and grow their business.
Web: https://www.cloudticity.com/
Twitter: @cloudticity
LinkedIn: https://www.linkedin.com/company/cloudticity
Personal Twitter: @GerryMiller
Personal LinkedIn: https://www.linkedin.com/in/gerrymiller
Microsoft partnership opportunities for healthcare partners: HealthcareIndExp@microsoft.com
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[01:09] The healthcare industry is in the midst of its digital transformation, with many companies moving their mission-critical applications to the cloud. What are some of the challenges that healthcare organizations face when starting out on their journey to innovate on the cloud?
[01:56] The only viable way to consume, store, and process large quantities of data is with Cloud.
[02:06] The pandemic has driven the acceleration of cloud migrations, with work from home and the extra strain on the healthcare industry, in particular.
[02:17] Working in the cloud is very different than working in the data center.
[02:46] As you know, healthcare is one of the most regulated industries in the United States, with regards to security and compliance around data privacy. It’s also the most at-risk and vulnerable to data breaches and ransomware attacks. I saw a statistic where health care data sells on the black market for $250 a record, as opposed to a little over $5 for something as relatively innocuous as credit card data! How do healthcare organizations deal with this kind of security risk when going to the cloud?
[04:35] About 60% of small healthcare organizations will experience successful cyberattacks in any given year, of which 90% of them will be put out of business within the year.
[05:06] Cloudticity recently launched a new offering on the Microsoft Azure marketplace, called Cloudticity Oxygen for Azure. Tell us about it and how it addresses some of the challenges we just discussed.
[05:25] Cloudticity Oxygen is a managed services, managed security, and managed compliance environments for healthcare organizations on Microsoft Azure.
[06:05] How would a healthcare organization use your solution with Azure?
[09:58] How can customers find out more about Cloudticity Oxygen, and procure it through the Azure Marketplace?
Gerry: You can access it via this link: https://bit.ly/2WlyNg9.
[11:05] How has partnering with Microsoft helped Cloudticity scale and grow your business?
[12:26] How can people find out more about Microsoft partnership opportunities for healthcare partners?
Gerry: For more information you can send an email to HealthcareIndExp@microsoft.com.
[12:39] How do people connect with you?
Gerry: You can visit our website at https://www.cloudticity.com. You can also follow us on Twitter at @Cloudticity, or on LinkedIn at https://www.linkedin.com/company/cloudticity. If you'd like to reach me, personally, you can connect with me on Twitter at @GerryMiller, or on LinkedIn at https://www.linkedin.com/in/gerrymiller.
[12:52] Do you have any parting words of wisdom that you’d like to share with the audience?
[13:23] Cloud is the best enabler for being able to do what healthcare does best.
AskTheCEO with Gerry Miller
Connect with P360 on the Azure Marketplace: https://bit.ly/3cSzUJ6
Anupam Nandwana is the CEO of P360, a company that powers the life-sciences industry with solutions for pharmaceutical sales and marketing enablement, clinical trials, patient journey, analytics, and more.
As part of this discussion, we shared how their partnership with Microsoft, their use of Azure, and the Azure Marketplace has empowered them to scale and grow their business.
Web: https://p360.com
Twitter: @P360_Solutions @SwittonsIoT
LinkedIn: https://www.linkedin.com/company/p360
Personal Twitter: @anupam_nandwana
Personal LinkedIn: https://www.linkedin.com/in/anandwana
Microsoft partnership opportunities for healthcare partners: HealthcareIndExp@microsoft.com
Contact Tyler:
Web: http://www.tylercohenwood.com/
Twitter: @TylerCohenWood
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[01:13] Every business is experiencing disruptions during the public health crisis of Covid19, and healthcare is no exception. A critical supply-chain that must continue during this time is the physician/pharmaceutical relationship. Doctors need to continue getting their supplies, and people need to be able to get their medicine, regardless of what is going on in the world. What are the challenges pharmaceuticals and biotech companies are struggling with, regarding maintaining that critical supply-chain relationship with physicians during a major public health crisis?
Anupam: There is a growing gap between physicians and pharma. As an industry, pharma has historically allowed any customer journey. Additionally, the delay in moving to digital transformation and adopting newer technologies such as IoT and AI has created a major gap between pharma and physician relationships. This situation has worsened with coronavirus, where field sales are restricted from calling on physicians. There will be a new normal post-COVID, which will require a change in how pharma connects with physicians.
[01:58] The health-pharma-physician relationship is paramount to everything that happens in our healthcare system.
[04:50] Healthcare has significantly changed since Covid19.
[05:12] What can pharmaceuticals and biotech companies do to maintain their relationship with physicians during times of disruption?
[06:22] One challenge to overcome is that doctors aren’t used to delivering remote services.
[07:24] Another challenge we need to overcome is that we might be living in the era – not of a lockdown, but rather an era of frequent lockdowns or shutdowns.
[08:24] P360 recently launched a new offering on the Microsoft Azure marketplace, called Swittons. Tell us about it and how it addresses some of the challenges we just discussed.
[11:53] How would a healthcare organization use your solution with Azure?
[16:32] How can customers find out more about Swittons, and procure it through the Azure Marketplace?
Anupam: You can access it via this link: https://bit.ly/3cSzUJ6.
[17:30] How has partnering with Microsoft helped P360 scale and grow your business?
[19:30] How can people find out more about Microsoft partnership opportunities for healthcare partners?
Anupam: For more information, you can send an email to HealthcareIndExp@microsoft.com.
[19:51] How do people connect with you?
[20:24] What inspired you to build P360?
[23:02] Do you have any parting words of wisdom that you’d like to share with the audience?
[23:12] Covid19 has brought about an acceleration of digital transformation.
AskTheCEO with Anupam Nandwana
Connect with ezDI on the Azure Marketplace: https://azuremarketplace.microsoft.com/en-us/marketplace/apps/ezdiinc.nlp
Chetan Parikh is the CEO of ezDI, a company that helps health care organizations unlock the power of their unstructured data and is revolutionizing the healthcare industry by extracting valuable information, from unstructured texts, at a very high level of accuracy using their state-of-the-art natural language processing (NLP).
As part of this discussion, we shared how their partnership with Microsoft, their use of Azure, and the Azure Marketplace has empowered them to scale and grow their business.
Connect with Chetan:
Web: https://ezDI.com
Twitter: @ezDIInc @chetanparikh
LinkedIn: https://linkedin.com/company/ezdi-inc/
Microsoft partnership opportunities for healthcare partners: HealthcareIndExp@microsoft.com
Contact Avrohom:
Web: https://asktheceo.biz
Facebook: AvrohomGottheil
Twitter: @avrohomg
Instagram: @avrohomg
INTERVIEW HIGHLIGHTS:
[01:08] With the advent of Electronic Health Record systems, also known as EHR, health care organizations officially entered the digital world.
And with that new status, comes a new set of challenges. It's one thing to collect data. It's another matter, entirely, to actually get useful information out of it.
What are some of the challenges that healthcare organizations face regarding extracting actionable intelligence which is trapped in the form of unstructured raw data?
[02:26] The most important interaction in healthcare is when the physician meets with the patient.
[03:42] One major problem in healthcare is that the data is siloed.
[05:30] The reason why it has been difficult for healthcare to get electronic communication between providers, payers, and pharma is because each organization has a different requirement for their data.
[06:03] The problem in healthcare is that we are data rich but information poor.
[06:24] The reason why it has been difficult to solve this problem is that healthcare organizations are not technology experts. They are most knowledgeable in finding the right treatments for their patients.
[07:12] ezDI recently launched a new offering, on the Azure marketplace targeting healthcare organizations, called NLP as a Service. Can you share with us some information about this solution, and how it will help health care organizations extract useful information out of their unstructured data?
[09:01] What is NLP?
[09:35] How do you teach AI to understand context? You use a knowledge graph.
[11:18] Azure enables bridging the gap between different siloes by adopting an industry-standard format for data called FHIR.
[11:57] How would a healthcare organization use your solution with Azure?
[13:51] How can customers find out more about the ezDI solution set, and procure it through the Azure Marketplace?
Chetan: Customers can find more about our solution on our website: https://ezDI.com/azure. You can also procure it on Azure by going to https://azuremarketplace.microsoft.com/en-us/marketplace/apps/ezdiinc.nlp?tab=Overview and subscribing to our solution.
[14:39] How has partnering with Microsoft helped ezDI scale and grow your business?
[15:33] How can people find out more about Microsoft partnership opportunities for healthcare partners?
Chetan: For more information, you can send an email to HealthcareIndExp@microsoft.com.
[16:42] How do people connect with you?
Chetan: People can connect with us via email at sales@ezDI.com or call us at +1 (866) 473-5655 / +1 (502) 498 4590. They can also visit our website www.ezDI.com or follow us on LinkedIn at https://www.linkedin.com/company/ezdi-inc/ and on Twitter at @ezDIInc and @chetanparikh.
[16:47] Do you have any parting words of wisdom that you’d like to share with the audience?