VENDO - Amazon & Walmart Growth Experts: Recent Episodes
VENDO
VENDO is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We grow your sales, protect your brand, and drive success through innotivative advertising, marketing, content creation, SEO, & more -- all of which are covered weekly on the VENDO Podcast.
In this episode of the VENDO Velocity Podcast, the VENDO team partners with The Trade Desk to explore the future of retail media and DSP. We’ll dive into the power of retail media, how to unlock retailer data, and why it’s a game-changer for brands in 2025. Tune in for best practices, key trends, and strategies to stay ahead.Topics Covered: What does The Trade Desk do? (1:34)What determines the level of data that each retailer gives to TTD? (3:24)What type of brands are best suited for Retail Media? (10:05)Best Practices for Retail Media Ad Campaigns vs D2C (13:35)Landscape of Retail Media moving forward (16:11)Speakers: Becky Gesswein, Retail Data Partnerships Director, The Trade Desk Matan Laredo, Lead Programmatic Advertising Manager, VENDO Chase Snider, Walmart Programmatic Specialist, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
In this episode, the VENDO team unpacks Amazon’s Transparency program—what it is, how it works, and why it matters for brand protection in 2025. From combating counterfeits to navigating the OPR process and understanding costs, we cover the key benefits, challenges, and strategic considerations for brands looking to stay secure and competitive.Topics Covered: - What is Amazon Transparency? (2:25)- Why Should Brands Care? (4:10)- Combatting Counterfeit and Unauthorized Sellers (7:08)- Cost of Codes (10:46)- Operational Performance Review(OPR) Process (11:37)- Transparency Dashboard (16:48)- Challenges & Considerations (17:55)Speakers: - Sneha Nisha, Lead Account Health Manager, VENDO - Delaney Del Mundo, Director of Amazon & TikTok Shop Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
In this episode of VENDO Velocity, the team dives into key Amazon FBA updates for 2025. From inventory placement fees to Amazon Warehousing & Distribution, we’ll break down what brands need to know to stay ahead. Tune in for expert tips on reimbursement policies, shipping best practices, and optimizing for tentpole events.Topics Covered: - Inventory Placement Fees (2:40)- FBA Inventory Reimbursement Policy (6:36)- Amazon Warehousing & Distribution(AWD) (10:30)- Adoption of AWD - Pros & Cons (12:43)- Successfully Tracking AWD Inventory (15:17)- Preparing During Tentpole Events (20:05)Speakers:- Laarni Lorenzo, Supply Chain Manager, VENDO- Delaney Del Mundo, Director of Amazon & TikTok Shop Strategy, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
In this episode, the VENDO team collaborates with Archer Affiliates Founder & CEO, David Katz, to explore the evolving affiliate marketing landscape. From Amazon vs. DTC programs to social affiliates, KPIs, and creator partnerships, we unpack the strategies brands need to drive traffic, boost visibility, and scale affiliate success in 2025.Topics Covered: - Amazon Affiliates v Direct to Consumer Affiliate Programs (4:10)- Reporting: KPIs & Rankings (9:50)- Amazon Associates & Creator Connections (12:03)- Competitor Targeting (18:07)- Best Practices (20:51)- Social Affiliates (23:22)- Driving External Traffic to Amazon (25:19)- Engaging with Affiliates (28:00)- Catalog Size (33:55)- Benefits and Resources (39:00)Speakers: - David Katz, Founder & CEO, Archer Affiliates- Jaclyn Carleton, Creator Marketing Manager, VENDO- Nicolas Martinez, SVP of Marketing, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
In this episode, the VENDO team dives into Instacart’s evolving landscape in 2025. We’ll explore unique strategies, ad impact, and platform features to drive sales and engagement. From behavior targeting to reporting insights, tune in for key strategies to maximize success on Instacart!Topics: - Instacart in 2025 (1:35)- Differences Between Instacart and Marketplaces (5:01)- Instacart is Retail Agnostic (6:35)- Customization Based Off Of Customer Behavior (8:45)- Behavior Targeting (10:14)- Category Sharing & Ease of Use (10:50)- Reporting Process (12:10)- Working with the Instacart Team (13:36) - Instacart's Carrot Network (16:10)Speakers: - Jordan Davis, Retail Media Advertising Manager, VENDO - Gefen Laredo, Senior Vice President Advertising, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join us for an exclusive webinar featuring Helium 10’s Bradley Sutton and VENDO’s Delaney Del Mundo as they unveil next-level keyword research strategies to elevate your brand in 2025!Topics Covered:- Keyword research and strategy- Decoding brand SOV- Understanding product innovation opportunities- TikTok Shop listing strategy Speakers: - Bradley Sutton, VP of Education and Strategy, Helium 10- Delaney Del Mundo, Director of Amazon Account Strategy, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join us for our latest VENDO Velocity Podcast episode as the VENDO team teams up with PickFu to explore mastering clicks in 2025. We’ll dive into visuals, testing, and omnichannel strategies across Amazon, Walmart, and TikTok Shop to boost engagement and conversions. Tune in for actionable insights and expert tips!Topics Covered: - Walmart vs Amazon Optimization & Best Practices (3:10)- A+ Content & Below-the-Fold Rich Media(7:11)- Walmart Buyers are Omnichannel Buyers (11:07)- Customers Acting Differently with Click-Tests?(13:24)- Understanding ICPs (15:05) - Using Instacart to See Where You Land in Catalogs Across Stores (17:54)- Utilizing Instacart to see Offerings (19:24)- Knowing Your ICP for TikTok Shop (22:36)Speakers: - John Aspinall, Brand Evangelist, PickFu - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join us for our first VENDO Velocity Podcast episode of the year! Tune in as the VENDO team discusses New Year, New You strategies and unpacks Amazon updates. Topics Covered:- New Year, New You Event Performance (2:05)- Maximizing Subscribe 'n Save (SnS) (4:20)- Brand Store Optimizations (6:45)- Customer Acquisition - SnS Coupons (9:45)- Discount Percentage on Average (11:00)- SnS Dashboard Updates (12:50)- Utilizing Brand Tailored Promotions (18:36)- Deal Recommendations for New Year, New You (24:00)- Testing your Deals to See What Works (30:27)Speakers: - Josh Hong, Senior Marketing Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join the VENDO as our team breaks down key strategies for the holiday season. Learn how to improve visuals, copy, ad spend, and post-purchase marketing, plus tips on affiliate marketing, mobile-first trends, and balancing short-term and long-term goals for holiday success.Topics Covered: - Brand Optimizations for BFCM(4:15)- Visual Strategies to Improve Listings for the Holidays (6:07)- Copy Challenges (7:10)- Importance of Improving Bullet Points (11:14)- Maximizing Deal Strategy (13:45)- Depth of Discount (16:35)- Deal Type Nuances and Recommendations (18:30)- The Halo Effect of Affiliate Marketing (22:36)- Trends with Longer Deal Periods (26:30)- Forecasting for the Month of November to Include BFCM (30:25)- Ad Spend & Strategy for BFCM (33:18)- Balancing Short Term CAC and Long Term LTV Goals (34:55)- DSP Strategies for Before & After BFCM (40:50)- Off-Platform Targeting (42:47)- Post-Purchase Marketing Strategies (44:13)- Mobile First Shift (48:19)- Team Tips to Optimize Success (51:38)Speakers: - Delaney Del Mundo, Amazon Account Strategy Director, VENDO - Gefen Laredo, SVP Marketing, VENDO - Karin Yang, Creative Director, VENDO - Josh Hong, Senior Marketing Manager, VENDO - Jennifer Kaba, Content Marketing Director, VENDO - Russell Hsu, Lead Data Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join the VENDO team as we dive into the latest updates in Walmart Advertising, covering everything from the growth of sponsored video ads to trends to watch for BFCM. We also explore Walmart brand shop updates and thoughts on day-parting during tentpole events.Topics Covered: - Walmart Advertising Growth (1:30)- Walmart Sponsored Video (2:38)- What Makes a Good Sponsored Video (4:34)- Creative Certification Program (7:53)- AI Involvement on Walmart.com?(10:03)- Display Updates (12:50)- Walmart Brandshop Evolution (17:24)- Trends Leading up to BFCM (20:04)- Dayparting (22:40)Speakers: - Sarai Aguilar, Senior Walmart Advertising Manager, VENDO- Delaney Del Mundo, Director of Amazon Account Strategy, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join the VENDO team as we discuss Walmart’s latest updates. We cover Walmart's earnings, the TikTok Shop Halo Effect, Walmart 1P, holiday deals, and site updates. Plus, we dive into advertising changes, VENDO’s DSP services, Seller Central UI updates, and tips for responding to product reviews.Topics Covered: - Walmart Earnings Recap (2:46)- Direct to Everything (DTE) (4:28)- TikTok Shop Halo Effect (6:18)- Walmart 1P (7:36)- Omni Assortment Recommendations (10:14)- Walmart Holiday Deals (12:10)- Site Updates (14:53)- Walmart Realm Shopping Experience (16:13)- Walmart Advertising Updates (16:51)- VENDO's DSP Services (19:13)- Seller Central UI Updates (20:01)- Responding to Product Reviews (25:00)Speakers: - Darren Saul, CEO, VENDO- Mark Jordan, Marketplace Growth Strategist, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join us as we recap Black Friday Cyber Monday across Amazon and Walmart! We'll cover Walmart's top-performing categories, pricing strategies across marketplaces, tile placements on Walmart.com, search volume trends, and how merchants are leveraging limited-time offers and exclusive products to boost sales.Topics Covered: - Walmart BFCM Performance (1:19)- TikTok Shop's BFCM Success (2:16)- Walmart Top Performing Categories (4:15)- Pricing Across Marketplaces (7:05)- Other Ways Walmart was Amplifying BFCM (11:56)- Tile Placements on Walmart.com (14:32)- Search Volume Trends (17:25)- How Much are Merchants Pushing for LTOs & Exclusive Products (19:35)Speakers: - Aireal Sakasegawa, Walmart Growth Strategist, VENDO- Delaney Del Mundo, Director of Amazon Account Strategy, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join the VENDO team as we discuss the premium beauty experience at both Amazon and Walmart! We'll cover Premium Beauty's growing importance, key consumer insights, emerging trends, getting selected for premium beauty and more! Topics Covered:- Why is Walmart Beauty Important? (2:56)- Walmart's Beauty Consumer (6:24)- Expanded Selection in the Marketplace (8:36)- Trends We are Seeing in Beauty Category (10:34)- Premium Beauty Launch (13:35)- Getting Selected for Premium Beauty (16:55)- Walmart Beauty Initiatives (20:26)Speakers: - Amber Lenington, Walmart Account Strategist, VENDO- Hayden Dressel, Walmart Account Strategist, VENDO- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join us as our Senior Director of People, Nicole, speaks about our VENDOCHELLA event and discusses VENDO's company culture in our last VENDO Velocity episode of the year! Speakers: - Nicole Goldman, Senior Director of People, VENDO- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join the VENDO team as we break down the latest insights from TikTok Shop advertising! In this episode, we explore the top ad types, where they serve both on and off the platform, and how to structure your campaigns for maximum impact. Discover how TikTok’s Creator Center and Symphony tools can elevate your brand’s strategy, along with tips for boosting product visibility and driving sales through targeted, interest-specific ads.Topics Covered: - Advertising Types on TikTok Shop (2:35)- Where do these Off Platform Ads Serve (5:45)- GMV Max (6:59)- Best Practices for Ad Type Structure (9:06)- Interest Specific Campaigns (11:16)- Tik Tok Creator Center (13:22)- TikTok Symphony (17:05)- How Brands are Incorporating TikTok in their Social Advertising Strategy(21:28)- Holistic Approach to Budgets (23:24)- The Importance Showing Your Product (26:28)- Tips & Tricks (27:33)Speakers: Greg Rudolph, Sr. Digital Advertising Manager, VENDO Delaney Del Mundo, Director of Account Strategy, VENDOBen Lee, Paid Social Advertising Associate, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join the VENDO team as we recap Amazon Accelerate 2024! We'll cover the latest AI tools, best practices for testing frequency, optimizing product titles, insights on brand-tailored promotions, and post-purchase analytics. Tune in to discover how these developments are revolutionizing the future of e-commerce!Discussing Project Amelia (2:18)- AI Powered Listing Updates (5:55)- A+ Content: AI Generated Content Support (8:58)- How Often Should Brands Be Testing? (10:06)- Product Titles and Key Word Rankings (12:26)- AI Powered Tools (17:00)- Evolution of Brand Tailored Promotions (21:20)- AI Image Generator (23:55)- Post Purchase Analytics (25:55)- Account Health Updates (29:25)- New Seller Central Interface (33:22)Speakers: - Matt Mahony, Amazon Account Strategist, VENDO- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join us as we break down the potential of streaming TV ads to boost your brand's visibility. In this video, we explore effective audience targeting, essential metrics for success, and creative tips for engaging content. Plus, learn how to leverage major events for maximum impact.Topics Covered: - What is streaming TV ads? (2:26)- How does it enhance brand's visibility? (4:40)- How granular can you get when it comes to audience targeting? (6:00)- What metrics should be prioritized? (8:50)- Common challenges when interpreting data (11:48)- Creative best practices (15:23)- How to know when a brand is a good fit? (18:10)- Running ads around tentpole events (21:50)Speakers: - Matan Laredo, Lead Programmatic Advertising Manager, VENDO- Delaney Del Mundo, Director of Account Strategy, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Interested in learning more about affiliate marketing? Join the VENDO team as we dive in to the world of TikTok Shop! On this episode, we will discuss TikTok Shop's growth potential, the power of affiliate marketing, and the Halo Effect that TikTok Shop has on Amazon. We will also break down concerns brands face, partnering with affiliates, and effective off-platform strategies for success. Check out our first video in the TikTok Shop Affiliate Marketing Series: https://www.youtube.com/watch?v=eHB16LcpgMg&t=551sTopics Covered: - TikTok Shop Opportunity and Scalability (1:38)- Halo Effect of TikTok Shop & Amazon (4:11)- Storage Fees (7:37)- Power of Affiliate Marketing (9:20)- Concerns Brands Have with Affiliate Marketing (10:47)- What Affiliates are Looking for When Collaborating with Brands(16:02)- Thinking in an Affiliate's POV (18:18)- Off-Platform Strategies for TikTok Shop (21:10)- Target Plans Best Practices (24:30)- Understanding Profitability (28:05)Speakers: - Sohun Sanka, TikTok Shop Lead, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Elevate your business strategy by joining VENDO and Walmart Business for an informative webinar! This session will offer crucial insights into harnessing Walmart’s B2B platform to boost your growth and access to incremental customer base. Explore how Walmart Business can transform your approach and unlock new opportunities for success.Topics Covered:What is Walmart BusinessWho are our core B2B Customers?How to Grow Your B2B Sales with Walmart Business Speakers: Jonathan Yin, Director of Marketplace, Walmart BusinessMark Jordan, Marketplace Growth Strategist, VENDOContact VENDO - mark@vendocommerce.com Contact Walmart Business - jonathan.yin@walmart.comWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join the VENDO team as we discuss change management and long lasting strategies for success. Learn how to prioritize, simplify processes, motivate your team, and adapt effectively. Watch for practical advice and strategies to make change successful!Topics Covered: - Prioritization when everything is urgent (2:47)- The simplicity of change (5:00)- How to effectively motivate people to be more open to change (8:30)- The Change Management Cheatsheet (12:15)- How much time is spent ideating? (15:30) - Leaders playing different roles in change management (16:40)- Training and Adapting (21:45)Speakers: - Theron Lalla, Director of Operations, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: / @vendocommerce ➡️ Spotify: https://open.spotify.com/show/4HXz504...➡️ Apple: https://podcasts.apple.com/us/podcast...📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Ready to excel in retail with Amazon, Walmart, and TikTok Shop? 🚀 Our latest video reveals key strategies for strengthening your brand, setting your products apart, and tackling platform challenges. Get insights on leveraging analytics and staying ahead of marketplace trends! Topics Covered: - Key Strategies to Establish Consistent Brand Presence (2:35)- Strengths of Different Platforms (4:22)- How Can Brands Better Differentiate Their Products Across Retailers (6:10)- Challenges Retailers Face When Synchronizing Platforms (10:35)- How to Overcome Platform Synergy Challenges (13:00)- Analytics and Market Research Optimizing Overall Retail Strategy (16:20)- How Marketplaces are Evolving (22:25)Speakers: - Matt Mahony, Amazon Account Strategist, VENDO - Ben Wilcox, Walmart Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Discover the key steps to thriving on Walmart Marketplace in our latest VENDO Velocity Podcast episode! We cover everything from eligibility and product evaluation to the application process and onboarding essentials. Plus, get valuable insights into ratings, reviews, Walmart Fulfillment Services, and important tech integrations. This guide will help you navigate the platform and boost your success.Topics Covered: - Eligibility Criteria for Walmart Marketplace (1:55)- Walmart's Suitability of Products Evaluation (3:52)- Application Process Timeline (5:40)- Key Next Steps in the Onboarding Process for New Sellers(6:50)- Ratings and Syndicating Reviews (9:00)- Review Accelerator Program (11:55)- Walmart Fulfillment Services (13:53)- Tech Integrations (16:40)- Seeing Brand's Baseline Build Up (18:42)- Walmart Support Available (21:08)Speakers: - Mark Jordan, Marketplace Growth Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Looking to master Retail Media Networks? Our new video has you covered! Learn about data utilization, targeting strategies, plus how to measure success and optimize your campaigns. Discover key considerations, emerging trends, and tips for effective collaboration with retailers. Watch now to enhance your marketing game! Topics Covered: - What are Retail Media Networks (RMN)? (2:20)- Data Utilization & Targeting (3:26)- Consumer Insights From Retail Networks (5:05)- Key Considerations When Planning Campaigns (6:30)- Measuring Success of Campaigns (9:19)- Creative Optimization (12:20)- Integrating Campaigns Across Marketing Channels (15:45)- Collaborating with Retailers (17:15)- Emerging Technological Trends (19:00)Speakers: - Gefen Laredo, Senior Vice President of Advertising, VENDO- Jordan Davis, Retail Media Advertising Manager, VENDO- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Curious about how the data from Prime Day can guide your future strategies? Our latest video dives into key datapoints from this year's performance, including lead-up trends, optimal deal types, and real-time adjustments. Discover actionable insights and data-driven strategies to maximize your next big event!Topics Covered: - Lead Up to Prime Day (1:26)- Comparing Prime Day Expectations (3:38)- What Deal Type is Most Optimal to Run (6:49)- Prime Day Badging and Reference Pricing(9:53)- Category Breakdowns (12:12)- Retail Comparisons (17:34)- Customer Acquisition (20:58)- External Traffic (24:43)Speakers: - Russell Hsu, Lead Data Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: /@vendocommerce ➡️ Spotify: https://open.spotify.com/show/4HXz504...➡️ Apple: https://podcasts.apple.com/us/podcast...📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Dive into the world of affiliate marketing with our latest video! Learn more about TikTok Shop affiliate strategies and its frictionless purchase process. Discover VENDO's approach to managing affiliate campaigns effectively and discover the importance of CRM and organic content for success. Topics Covered: - What is Affiliate Marketing (3:10)- TikTok Shop Affiliate Marketing (5:36)- Live Shopping (5:55)- Frictionless Purchase Process (6:45)- VENDO's Approach to Overall Management of Affiliate Campaigns (9:14)- Product Selection & Testing Phase (12:35)- How Important is CRM & Organic Content to the Algorithm/Success (15:14)- Creating Engaging Content (17:50)- Campaign Management (20:29)- Setting up Campaigns: Open vs Target Plan (22:30)- What Does Success Look Like? (25:33)Speakers: - Sohun Sanka, TikTok Shop Lead, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join us for an in-depth exploration of Walmart's powerful "The 5 Its" e-commerce strategy! The VENDO team delves into the essentials: Have It, Find It, Display It, Price It, & Deliver It. Discover how each "It" can propel your success on Walmart Marketplace.Topics Covered: - The 5 Its: Have It, Find It, Display It, Price It (2:55)- Have It: Focusing on Assortment (4:20)- Investing in Your Items (6:00)- Walmart DSV (7:10)- Find It (8:53)- Key Challenges with SEO (9:33)- The Importance of Content Scores (11:20)- Display It: Product Listing Fundamentals (14:00)- Walmart Review Syndication (17:05)- Price It: Everyday Low Prices (18:40)- Leveraging Promotions (20:20)- Competitive Price Matching (22:28)- Walmart's Deals Week (25:50)- Deliver It: Shipping (29:50) - Omnichannel Approach (32:15) Speakers: - Hiram Gonzalez, Senior eCommerce Walmart Strategist, VENDO- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Join the VENDO team as we uncover how to leverage Amazon's "Try Before You Buy" program for success! Learn essential tips, best practices, and strategies to maximize sales and enhance customer satisfaction.Topics Covered: - What is Amazon Try Before You Buy (1:35)- Seller's Perspective: Enrolling Products (4:07)- What Products are Eligible (5:08)- Once You are Eligible - What's Next? (6:20)- How it Works (8:08)- Will Return Rates Increase? (10:00)- Concerns Regarding Returns (12:02)- Fulfillment Centers (14:25)- Reporting Insights (15:30)- Benefits of Try Before You Buy Program (17:30)Speakers: - Mikki Singhal, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Discover the synergies of selling on Amazon and Walmart in our latest podcast episode! We delve into the strategic benefits of leveraging both platforms for brand building, optimization strategies, and maximizing marketing opportunities. Learn why integrating these giants together into your sales strategy can amplify your reach and revenue potential.Topics Covered: - Why Should You Also Be Selling on Walmart.com? (2:00)- At What Point Should You Join Walmart Marketplace? (5:05)- Walmart Data Accessibility (7:45)- Walmart Technological Developments (11:05)- Social Aspect of Walmart (15:03)- Key Elements That Merchants Look Out For (17:58)- Walmart's Tentpole Events (20:10)- Direct-to-Everywhere (22:40)Speakers: - Mark Jordan, Marketplace Growth Strategist, VENDO- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Looking to boost your Amazon CTR? Tune in to our latest podcast episode where we deep dive into A/B testing with PickFu Brand Evangelist, John Aspinall. Topics Covered: - What is PickFu? (0:55) - When launching a new product, when is the best time to utilize PickFu? (2:07)- How can you test as a new seller? (7:10)- The importance of packaging (11:42)- How often should you update your listing images? (17:15)- Understanding PickFu's suite of tools to improve CTR (19:30)Speakers: - John Aspinall, Brand Evangelist, PickFu- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Looking to learn more about Walmart Onsite and Offsite Display? Join us as we discuss Display Self-Serve, having a seat at the Trade Desk, Metrics and Reporting, and advantages when collaborating with VENDO. Topics Covered: - Key Differences between Walmart Onsite & Offsite (2:34)- Unique Advantages to using Walmart Offsite Display (3:03)- Walmart's Attribution Model (3:51)- How Does Display Self-Serve Work? (4:50)- Having a Trade Desk Seat when working with VENDO (5:40)- What is Walmart Connect & Best Practices (8:10)- Key Benefits & Advantages of Collaborating with VENDO (9:35)- What Creative Capabilities Do Advertisers (12:00)- Recommendations When First Starting (13:18)- Metrics & Reporting (17:39)- How Precise is Geolocation? (18:37)Speakers: - Steph Mai, Walmart Marketing Specialist, VENDO- Chase Snider, Walmart Marketing Specialist, VENDO- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Are you keeping up with Amazon seller updates? Tune in to our newest podcast episode as we review Amazon's latest platform updates, leveraging new tools, and utilizing available insights.Topics Covered: - Price Discounts (2:02) - Low Inventory Fees (4:55)- Boosting Amazon Posts Through Sponsored Brands (6:46)- Manage All Inventory Dashboard (8:42)- Variations (10:47)- Virtual Bundles Updates (13:01) - Connecting Amazon and Instagram/Meta Account (14:58)- Why is External Traffic So Important? (16:40)- Brand Awareness (19:09)- Amazon Recognition: AWS (22:11)Speakers: - Trevor Jackson, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Are you familiar with Walmart Luminate? Walmart Luminate is the newest reporting system for suppliers that provides sales data, inventory data, and customer shopping insights. Join the VENDO team as we discuss Luminate and how it can benefit your business.Topics Covered: What is Walmart Luminate? (2:39)How does Luminate Data Reporting Compare to DSS? (6:02)Luminate Modules Breakdown (8:00)Visualizing Differences between DSS vs Basic vs Charter (11:45)Reporting Across Platforms (15:02)How Readily Available & Built Out Are These Reports? (16:50)Can Anyone Use Luminate? (22:13) Approaching Merchants About Data & Insights (25:21)What Brands Would be a Good Fit for Charter? (27:05)Speakers: Sophie Brown, Omni Strategy Specialist, VENDO Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Is your Amazon brand store optimized for success? VENDO's Copy and Creative team will be discussing key strategies to maximize your brand store's visibility and sales. Tune in to learn more about customizing your brand store, insights & reporting, creative buildouts, and strategies for traffic & growth.Topics Covered: - Amazon Brand Stores Overview (2:15)- Key Strategies to Optimize Brand Stores (3:05)- Search Query Performance (5:28)- The Importance of Visuals (7:02)- Optimizing Your Homepage & Best Practices (8:10)- The Importance of Branding and Storytelling (14:10)- Lifestyle Imagery (16:40)- Defining Your Brand Voice (17:45)- User Experience Priorities(19:04)- Catering Your Content to Mobile (21:20)- Brand Store Updates: Insights (23:55)- Tactics to Stand Out in your Niche (26:40)- Emerging Trends (31:00)- Advice for Brands Looking to Update Their Brand Store (32:44)Speakers: - Emily Beauman, Lead Graphic Designer, VENDO- Elizabeth Autrey, Graphic Designer & Photographer, VENDO - Meg O'Brien, Lead Content Marketing Writer, VENDO- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe
Over the last few months, there have been many Amazon Updates from optimization updates to operational changes. Tune in to our next episode of the VENDO Velocity Podcast as we dive into Amazon's first quarter. Topics Covered: - FBA New Selection (2:25)- Product Listings with Generative AI (6:15)- Complimentary Product Sets (9:07)- Changes to the Dietary Supplements Category (13:54)- Born to Run Program - Dynamic Sell-Through Windows (15:45) - Returns Processing Fee (20:25)- Competitive Listings (23:04) - New SKU Economics Report (26:30)- New Coupon Pricing Requirements (28:57)Speakers: - Matt Mahony, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Are you selling hazmat items on Amazon? Join the VENDO team as we discuss Amazon's hazmat storage nuances. We will be going over capacity nuances, strategies to increase hazmat space, minimizing Amazon fees and more! Topics Covered: - Understanding Hazmat Restrictions and Space (1:50)- FBA Capacity Nuances (2:40)- Requesting for Space (5:08)- Planning Around Peak Velocity Events (8:40)- Monitoring Your Space (12:20) -Upcoming Mother's Day Prep(15:34)- Upcoming Father's Day Prep (19:46)Speakers: - Holly Swanner, Amazon Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Curious on how to leverage Helium 10 with a Product Launch Roadmap? We have a special guest joining us this week - Bradley Sutton, Director of Training and Chief Evangelist at Helium10. We will be discussing pre-launch marketing strategies, Amazon SEO & listing optimization, launch day execution, and post-launch optimization & growth! Topics Covered: - Helium 10 Pre-Launch Phase (4:24)- Looking at CPR Numbers (6:24)- Test Listings to Gauge Relevancy to Amazon (9:00)- Evolving as Amazon Prioritizes Generative AI (11:55)- Understanding CPR at a Keyword Level (16:11)- How are the Coupon Changes Going to Influence Strategy? (21:55)- Strategizing with the Buy Box (26:10)- Amazon's Updated Low Inventory Fee (32:16)- Helium 10 Tools to Keep Your Eye On (38:31)- Review Insights Tool (44:11) Speakers: - Bradley Sutton, Director of Training and Chief Evangelist, Helium 10- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Looking to learn more about Amazon Featured Offer & Subscribe 'N Save? Tune in to our latest VENDO Velocity Podcast episode where we break down strategies to win the Buy Box, elaborate on the Subscription Model, and discuss synergies between Featured Offer and SnS. Topics Covered: - What is Featured Offer (F.K.A. Buy Box)? (1:57)- How Does Amazon Determine Featured Offer? (3:00)- Key FBM Metrics That Sellers Need To Be Aware Of (6:19)- Shipping Time and Price Strategies (9:32)- Losing the Featured Offer - What Does it Mean and What is the Impact? (13:20)- Synergies Between Featured Offer and SnS (16:20)- Amazon Fee Updates (20:31)- Coupons - New Pricing Updates (21:18)- Preparing for Prime Day (24:20)Speakers: - Russell Hsu, Lead Data Manager, VENDO - Philip Hwang, Data Analyst, VENDO- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Are you up-to-date with Amazon's latest Supply Chain updates? Check out our latest podcast episode where the VENDO team will be discussing FBA fee changes, inventory placement fees, multi-channel fulfillment, and inventory strategy. Topics Covered: - Amazon FBA Inbound Placement Service Fees (1:25)- Premium vs Discounted Service (2:57)- How Does Amazon Determine Fees (3:58) - How Should Brands Strategize their Shipments? (7:48)- Inbound Defect Fees (10:42)- Low Inventory Placement Fee (12:53) - How Low Inventory Fees are Calculated (16:30)- VENDO's Game Plan with Inventory Updates (19:55)- Amazon's Multichannel Fulfillment(MCF) (24:10)Speakers: - Laarni Lorenzo, Supply Chain Lead Manager, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Looking to get started with External Ads? Our team will be discussing Amazon and external advertising synergies. Tune in to learn more about cross-channel reach & engagement, integrated strategies, and maximizing ROI.Topics Covered: Cross Channel Reach & Engagement (2:15) On-Amazon Ads Playing with External Ads (3:50)KPIs to Measure Impact (5:50)Amazon Attribution Program (8:14)Getting Specific with Key Word Targeting (9:50)Optimizing Spend Allocation Between Channels (13:38)Maximizing ROIs: Last Click Attribution (17:42)If You Are Looking to Invest in External Ads, Where You Should Start? (20:18)Optimizing Youtube Ads (22:31)Speakers: Gefen Laredo, Vice President of Advertising, VENDO Greg Rudolph, Digital Advertising Manager, VENDODelaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:www.vendocommerce.com/contact?utm_source=youtube&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=youtube&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
User-Generated Content (UGC) is taking the world by storm. Our team will be discussing UGC, channel strategy across platforms, and how to measure success. Topics Covered: - What is User Generated Content(UGC)? (2:28)- How We Execute UGC for Brands - 4 Step Process (5:00)- How Much Control Does a Brand Have?(7:44) - Channel Strategy Across Platforms (8:55)- Marketing Calendar Synergies (17:17)- Timing Behind Campaigns (20:16)- Driving Digital to In-Store (23:30)- Measuring Success (26:05)Speakers: - Nicolas Martinez, SVP of Marketing, VENDO- Sohun, Sanka, Marketing Operations Associate, VENDO- Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact ?utm_source=vendowebsite&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=vendowebsite&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Our team will be covering how to synergize your retail strategy! Ben and Delaney are here to help understand synergies between brand's retail strategies as they are looking to launch on different platforms. Topics Covered: - Brand Presence Across Marketplaces (3:30)- Competitive Landscape Between Retailers(5:30)- New Walmart Coupons (7:20)- Common Misconceptions & Things to Look Out For (11:10)- Walmart Search: Long-Tail Keywords(14:10)- Using Opposing Marketplaces for Market Research (16:43)- Syndicating Reviews (20:00)- How Can Retailers Adapt Their Strategies and Stay Competitive in The Space (22:28)Speakers: - Ben, Wilcox, Walmart Account Strategist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every Tuesday!➡️ YouTube: https://www.youtube.com/channel/UCr2V...➡️ Spotify: https://open.spotify.com/show/4HXz504...➡️ Apple: https://podcasts.apple.com/us/podcast...📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact ?utm_source=vendowebsite&utm_medium=social&utm_campaign=subscribe📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter?utm_source=vendowebsite&utm_medium=social&utm_campaign=subscribeProtect Your Brand & SELL MORE!™
Different retail marketplaces call for different advertising strategies. Join the VENDO team as we cover differences in Walmart vs. Amazon strategy, DSP Best Practices, External Advertising Capabilities & more! Topics Covered: - Different Strategies for different Marketplaces (2:15)- Diversifying Ad Spend Depending on Ad Capabilities (5:00) - Factoring Walmart In-Store Ad Spend (8:00)- Walmart DSP: How and Where Ads Will Serve (9:25)- Paid Search & Social on Amazon (10:52) - Importance of Creatives within Advertising (15:53)- Creative AI on Amazon (18:37)- Walmart AI Search: Grouping Search Terms (19:30) Speakers: - Gefen Laredo, Vice President of Advertising, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
Join the VENDO team as we cover Amazon Ads updates for 2024! We will be discussing vertical video options, Amazon video posts, international brand tailored promos and more! Topics Covered: - What is DSP? (2:00)- DSP Fee Concerns & VENDO's Approach (4:35)- Running Sponsored Display vs DSP (5:52) - Budgeting DSP (8:10) - Defining Benchmarks and Metrics (8:55)- DSP Attributions (10:40)- New Updates: Vertical Video Ads (12:15)- Interactive Videos (13:00)- Response of Ecommerce Ads (14:21)- Growing as a Company with DSP (15:58)- Maximizing Your DSP Campaigns (17:45)Speakers: - Jamie Grossman, Advertising Specialist, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2V...➡️ Spotify: https://open.spotify.com/show/4HXz504...➡️ Apple: https://podcasts.apple.com/us/podcast...📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
TikTok Shop is here! As an officially approved TikTok Shop Partner, tune in to our overview on TikTok Shop. We will be covering TikTok creator plans, marketing, advertising, user generated content(UGC), account health, and more! Topics Covered: - Getting Started on TikTok Shop (2:10) - The Affiliate Center (4:08)- The Creator Plans: The Open Plan & The Targeted Plan (8:15) - Analytics - Shop Ranking (11:25)- Promotion Opportunities (12:22)- Increasing Visibility Through Ads: Live & Video Shopping Ads (15:22)- UGC on TikTok Shop (18:30)- Shop Help (23:30) - Review Rates (24:30)- TikTok Shop v.s. TikTok Storefront (26:34)Speakers: - Greg Rudolph, Digital Advertising Manager, VENDO - Nicolas Martinez, Senior VP of Marketing, VENDO - Delaney Del Mundo, Director of Amazon Account Strategy, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
To kick off the New Year, the VENDO team will be discussing New Year, New You strategies to implement for 2024. Join us as we break down 2024 Advertising Changes, Walmart DSP Updates, Data Driven Insights and more! Topics Covered: - Amazon Announcing Fee Increases for 2024 (1:30)- Amazon Low Inventory Fee for Large Products (3:55) - Walmart Managed Service Fee (5:53)- Overview of Walmart DSP (7:40)- Driving Sponsored Brands Ads to Brand Shops & Shelves (8:45)- Amazon Labeling Products in Sponsored Campaigns (10:30)- How Should Brands be Preparing for New Year, New You (12:47)- Focusing on Display Self-Service (14:07)- Media Mix Breakdown (15:10)- Sponsored Brand Video Updates (17:04)- Utilizing New Year, New You (19:05)- Understanding Your Competition (23:30)Speakers: - Michelle Long, Director of Walmart Advertising, VENDO - Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
The biggest weekend in e-commerce has concluded! Join the VENDO team as we recap this year's Black Friday Cyber Monday. We will cover both Amazon & Walmart from a deals standpoint, badging & premium placement, key learnings, and December strategies. Topics Covered: - Cyber Weekend Performance Recap (2:09) - Walmart.com Deal Structure (3:15)- Amazon Deal Structure (5:25)- Walmart Sellers Had Highest Walmart.com Selling Days Ever During BF/CM (8:10)- Walmart's Marketing Tactics (11:57)- Amazon Sales Totaled $9.8 Billion Dollars (15:08)- Amazon Marketing Tactics (18:50) - Mitigating Returns (21:37)- Amazon Learnings (24:15)- Walmart Strategies to Hedge Against Price Matching (25:15)- The Importance of BF/CM Deal Badges (27:15)- Amazon Reporting (28:25) - WFS: Inventory Storage Strategies (29:35)- Tips for Sellers Managing Campaigns Before & After BF/CM (31:25)Speakers: Michael Smith, VP of Walmart Omnichannel, VENDO Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2V...➡️ Spotify: https://open.spotify.com/show/4HXz504...➡️ Apple: https://podcasts.apple.com/us/podcast...📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
Walmart Omnichannel continues to evolve - VENDO is here to update you on it's digital shift!Tune in to the VENDO Velocity Podcast to hear Allison, our Director of Walmart Omnichannel, discuss channel breakdowns, online pickup and delivery, Luminate, and updated content scores! Topics Covered: - Walmart's Channel Breakdown (1:40) - Online Pickup & Delivery (6:33) - Dot.com Penetration to Stores (10:01) - Walmart Luminate (11:31) - Walmart's Updated Content Scoring Model (15:45) Speakers: Allison Johnson, Director of Walmart Omnichannel, VENDO Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: / @vendocommerce ➡️ Spotify: https://open.spotify.com/show/4HXz504...➡️ Apple: https://podcasts.apple.com/us/podcast...📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
Discover how Alleyoop, a beauty brand specializing in multifunctional, multi purpose makeup products, realized the benefits of selling their products on Amazon. Learn from Alleyoop's story and find out why they chose VENDO to help them grow and scale their brand on Amazon! Topics Covered: - What made you choose VENDO? (0:10)- How have your sales been since working with VENDO? (0:35)- How has it been working with VENDO? (1:02)Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: open.spotify.com/show/4HXz504VRTo…9d57599ed19e4362➡️ Apple: podcasts.apple.com/us/podcast/vend…ts/id1512362107📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
With the holiday season coming up, now is a great time to review all of your existing content on Amazon to ensure everything is optimized. Join Jennifer, Director of Content Marketing, and Delaney, Lead Amazon Account Manager, as they break down what A+ content is all about, new features to implement, and how to optimize your content for success. Topics Covered:- Diving into A+ Content (2:37)- New Feature: Brand Story (3:58)- A+ Content v.s. A+ Premium (5:52)- A+ Premium Interactive features (6:30)- Layout differences between Basic A+ & A+ Premium (11:15)- A+ Premium Accessibility for Brands (11:53)- Adding Copy to Video (16:21) - How to Qualify for A+ Premium (19:15)- Keyword Research (23:38) - Following A+ Guidelines: Tips & Tricks (25:25)Speakers: - Jennifer Kaba, Director of Content Marketing, VENDO - Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
Join Justine Van Buren, GM of Walmart Marketplace Home, and Darren Saul, CEO of VENDO as they discuss the importance of Walmart Marketplace in a seller's approach to doing business with Walmart stores. Tune in to learn how sellers can leverage their online assortment for offline growth, and how to utilize Walmart Marketplace's Features for success! Topics Covered:- All About Justine (0:30)- Current Landscape of Walmart Marketplace (2:25)- How Should Sellers Leverage Their Online Assortment for Offline Growth? (3:40)- Leveraging New Marketplace's Features (6:40)- Walmart Fulfillment Services (10:10)- Upcoming Growth and Features (12:35)Speakers: - Justine Van Buren - General Manager, Walmart Marketplace Home- Darren Saul - CEO, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
Looking to succeed on Walmart Marketplace? Tune in to the VENDO Velocity Podcast where we interview Walmart Marketplace's very own Yoshit Taneja, Director of Digital Media & Events, where she shares tips and tricks for Walmart Marketplace sellers. Discover why your brand should be selling on Walmart Marketplace and learn about the successful opportunities and programs that brands on Walmart Marketplace are taking part in. Topics Covered:Why should sellers consider Walmart Marketplace (1:07) Walmart's growth via Q2 earnings (4:35)Key tools on Walmart Marketplace (6:46)All about the Pro Seller Badge (8:50)Walmart Connect and how it can help sellers (11:10)What advice do you have to succeed on Walmart Marketplace? (15:00)Speakers: Yoshit Taneja, Director of Digital Media & Events, Walmart Marketplace Mark Jordan, Marketplace Growth Strategist, VENDOMichelle Long, Director of Walmart Advertising, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: / @vendocommerce ➡️ Spotify: https://open.spotify.com/show/4HXz504...➡️ Apple: https://podcasts.apple.com/us/podcast...📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
Join us as we speak to Justin Maddahi, Chief Marketing Officer of Lumineux, a dentist-formulated and certified nontoxic oral care brand, and one of the biggest disruptors in the oral care category. As one of VENDO's oldest clients, we are Lumineux's Amazon specialists. Tune in as we break down Lumineux's evolution on Amazon, their Ad strategy, how they are turning their online success to offline sales, and more! Topics Covered: - All About Lumineux (1:46)- Evolution of Lumineux on Amazon (8:00)- Ad Strategy on Amazon (10:45) - Lumineux Online Success to Offline Sales(18:15) - What's Next for Lumineux (22:05)- Justin's Lessons Learned (24:00)Amazon Lumineux Case Studies: Share of Voice Package Strategy Helps Boost Brand's Sales on Prime Day: https://vendocommerce.com/share-of-voice-package-helps-boost-lumineux-sales-on-prime-day/A Pioneer in Oral Care Quadruples Conversions with Amazon's Brand Referral Bonus Program and Amazon Attribution: https://vendocommerce.com/a-pioneer-in-oral-care-quadruples-conversions-with-amazons-brand-referral-bonus-program-and-amazon-attribution/Speakers: - Justin Maddahi, Chief Marketing Office, Lumineux- Gefen Laredo, VP of Advertising, VENDO- Darren Saul, CEO, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
Looking to maximize in-store sales through paid search & social strategies? Nicolas Martinez, SVP of Marketing, Greg Rudolph, Digital Advertising Manager, & Delaney Del Mundo, Lead Amazon Account Manager, at VENDO provide valuable insights on leveraging omnichannel approaches to seamlessly connect online and in-store experiences while maximizing attribution. Tune in as we cover effective techniques for amplifying conversions through technology, data integration + acquisition, personalized customer journeys & more! Topics Covered:- Why Are Digital Landing Pages Vital For In-store Brands? (1:46)- How Are We Using Digital Landing Pages to Help Ads? (4:19)- Improving Conversions (5:10)- Allowing Better Attribution (5:38)- Connecting the Digital and Brick & Mortar World(6:25)- Different Methods to Attribute In-Store Sales (7:50)- Aisle... Platform (8:14)- Vizer Platform (10:45) - Differences Between Each Platform (14:05)- Ibotta Platform (16:27)- Cost Comparisons (18:09)- Strategic Best Practices for Driving Traffic (21:05)Speakers: - Greg Rudolph, Digital Advertising Manager, VENDO - Nicolas Martinez, Senior VP of Marketing, VENDO - Delaney Del Mundo, Lead Amazon Account Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=9d57599ed19e4362➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
Are you ready to launch a successful 360° omnichannel strategy on Walmart? Tatianna Mendoza Wilkie, Walmart.com Account Strategist, and Delaney Del Mundo, Lead Amazon Account Manager, from VENDO cover the top tips and tricks to successfully launch a 360 Omnichannel strategy. Tune in as we cover all things campaigns, content, organic search standings and more.Topics Covered:- Ecommerce Launch Requirements (1:30) - Review Campaign Lengths (4:35)- Content Quality Scores (6:05)- Rich Content & Why It's Important to Have at Launch (7:20)- Style Guides (9:25)- Optimizing for Organic Search (13:00)- Omnichannel Marketing(16:02)- Walmart Connect for New Brands (17:48)- External Marketing Tactics & Strategies (20:11)- Strategies for Promotional Sales Periods (22:58)Speakers: Delaney Del Mundo, Lead Amazon Account Manager, VENDO Tatianna Mendoza Wilkie, Walmart.com Account Strategist, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: / @ucr2vtsj1x3przwe97n-tdba ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast...📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™
As an Account Manager, success depends on knowing the ins-and-outs of managing accounts successfully. Delaney Del Mundo and John Miano, from VENDO’s Amazon Account Strategist team, will show you the best proven practices for success! Join us as we cover topics such as maintaining strong client relationships, problem solving with internal teams, monitoring performance metrics, and so much more. At VENDO, we understand what our account managers bring to the table and how they can help make your accounts thrive.
Topics Covered: - Amazon Updates: Account Verification Through the Informed Consumers Act (00:48) - Amazon Updates: SIOC - "Ships in Own Container" (3:14) - Maintaining Strong Client Relationships (5:19) - Understanding Client Needs: Best Methods (6:08) - Strategic Guidance - Ways to Provide Strategic Advice & Recommendations (8:20) - Problem Solving - Collaborating with Internal Teams (12:43) - Monitoring Performance Metrics on a Daily Basis (16:35) - VENDO - What our Account Managers Bring to the Table (20:35)
Speakers: - Delaney Del Mundo, Lead Amazon Account Manager, VENDO - John Miano, Strategic Account Manager, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™
Are you an Amazon seller struggling to keep your account health in tip-top shape? We’ve got you covered. This episode will teach you the ins and outs of monitoring and managing your account health successfully. From the basics of what constitutes a healthy account rating to navigating advanced metrics like shipping performance, this video has it all! You’ll learn how sellers can proactively manage their accounts, avoid common mistakes, and handle any issues that arise gracefully. Don’t let account health violations ruin your business - watch our new video now and get back on track with confidence!
Topics Covered: - What is account health? (2:10) - How account health metrics are calculated (5:30) - Key metrics that affect your account health (6:23) - Shipping performance metrics (7:37) - How sellers can proactively manage their account health and maintain a good standing (9:35) - Common mistakes sellers make (13:45) - How sellers can handle account issues or violations if they arise? (16:22) - FBA vs FBM metrics (19:50) - Account health recent changes (21:43)
Featuring: - Sneha Nisha, Lead Account Health Manager, VENDO - Delaney Nicol, Lead Amazon Account Manager, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube:
/ @ucr2vtsj1x3przwe... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast...
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™
Get ready for the latest Walmart updates - you won't want to miss them! In this video, we'll take a deep dive into Walmart's Incubation Team and their cutting-edge approach to driving growth. Plus, we'll explore the world of Strategic Account Managers (SAMs) and what you need to know to work effectively with them. And that's not all - we'll give you the inside scoop on Sponsored Brand Flash Picks and how they can take your business to the next level. So sit back, relax, and get ready to learn everything you need to know about the exciting world of Walmart updates!
New Walmart Updates (1:30) New Site Merchandising Tactic: The Tile Takeover (3:55) Walmart Marketplace Traffic Updates (5:55) WFS(Walmart Fulfillment Services) Updates (7:10) How VENDO supports brands on Walmart Marketplace(9:40) Walmart Incubation Team (11:20) Working with Walmart Strategic Account Managers(SAMs) (15:48) Best Practices when working with SAMs (19:30) Collaborating with SAMs on Beta Programs (22:45) WFS - White Glove Service (24:15) Sponsored Brand Flash Picks (25:50) Closing Thoughts & Remarks (29:35)
Mark Jordan, Marketplace Growth Strategist, VENDO Hiram Gonzalez, Senior Account Strategist, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!
➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing #ecommerce #marketing #business
Have you ever heard of the Marketing Mix? It consists of 4 pillars that businesses use to influence the way that customers shop. The 4Ps are price, place, product, and promotion. Join us this week on the podcast as Shelby Smith, Senior Walmart.com Growth Strategist, and Delaney Nicol, Lead Amazon Account Strategist, do a deep dive of what the marketing mix is for both Walmart and Amazon! Topics Covered: - What is the Marketing Mix? (1:08)- How Walmart has evolved from a product standpoint (2:28) - Product from an Amazon standpoint (3:30) - Product opportunity explorer (4:05)- Pricing from a Walmart standpoint (5:05)- Pricing with Amazon and other (5:55)- Promotion Strategy: Launching a new product on Walmart (Omni & eComm) (7:50)- Promotion Strategy: Amazon 1P or 3P (10:36) - How to remain competitive during other large retail events(12:32) - Place: how it has evolved over the last few years(14:10) - Place: Which products are best for Walmart.com (15:00)- The importance of Walmart's country-wide placement (20:15)- Process: Walmart Ship-From-Store (21:14) - People: Sourcing influencers to help develop your brand(25:19)- People: Modulars in Walmart stores (27:24) - Physical Evidence: Aligning brand story, online presence, etc. to develop your brand (29:09)Featuring:- Shelby Smith, Senior Walmart.com Growth Strategist, VENDO - Delaney Nicol, Lead Amazon Account Strategist, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing #ecommerce #marketing #business
The Walmart Omni World continues to grow! Join us this week on the podcast as we dive into both the digital and brick & mortar sides of Walmart and how to use them together to create a strong shopper experience. Jen Carnes, Director of Sales at Team Direct Management, Shelby Smith, Senior Walmart.com Growth Strategist from VENDO, and Darren Saul, CEO from VENDO talk about how to bridge the gap between eCommerce and in-store shopping to maximize Walmart's ever-growing Omni Channel. Topics Covered: - Walmart Growth from Brick and Mortar to Omni (1:20) - VENDO's Role - Walmart Omni Channel: eCommerce Focus (6:50)- Team Direct's Role - Walmart Omni Channel: Brick and Mortar, merchant relationships (8:35)- Digital & Brick and Mortar Collaborating to Create a Strong Shopper Experience (11:40) - Advice for New Suppliers: Utilizing Walmart Marketplace (14:00) - Being an Expert in Your Category (17:37) - The Importance of Serving the Customer (19:18)- Omni Channel Strategies Moving Forward(21:22)Featuring:- Jen Carnes, Director of Sales, Team Direct Management- Shelby Smith, Senior Walmart.com Growth Strategist, VENDO - Darren Saul, CEO, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/watch?v=IKvFhRkPFVE&t=7s ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast...📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing #ecommerce #marketing #business
This week on the podcast, we continue with the 2nd part of our Retail Media Series! Jason Weilenmann, Head of Marketplace Advertising and Nicolas Martinez, VP of Marketing break down Retail Media's next generation offerings and discuss different retail media platforms, display and programatic advertising, social campaigns and more! If you haven't already, be sure to check out Part 1 of our Retail Media series: https://www.youtube.com/watch?v=TMmlasqc0aE&t=536sTopics Covered: - Display and Programatic Advertising (1:30)- Examples of Different Retail Media Platforms (2:10) - Using Retail Media Platforms: Best Practices (3:55)- Navigating Instacart (5:30)- Balancing onsite and offsite (9:30)- Finding and understanding your data (14:45)- Social Campaigns: Leveraging data to use on other retail media platforms (15:30)- What should brand owners be thinking about when planning their retail media strategy? (20:50)Featuring:- Jason Weilenmann, Head of Marketplace Advertising, VENDO- Nicolas Martinez, Vice President of Marketing, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing #ecommerce #marketing #business
Join us this week for the VENDO Podcast where we talk about Amazon Fresh! Delaney Nicol, Lead Amazon Account Manager and Holly Swanner, Amazon Account Strategist cover understanding your Amazon Fresh demographic, using SpartanNash as an inventory provider, and in-store promotions. Topics Included: All about the Amazon Fresh customer (2:10) Opportunities to cross-promote with Amazon Fresh (6:10)Utilizing DSP as a Fresh Seller (8:53) Inventory: Using SpartanNash (9:55)UWI (In-store Locations) & UFT (Online Locations) ( (16:40)Re-forcasting with minimum delivery fee (20:05)In-store promotions(23:50)Understanding your demographic(29:45)Featuring: Delaney Nicol, Lead Amazon Account Manager, VENDO Holly Swanner, Amazon Account Strategist, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing #ecommerce #marketing #business
This week on the podcast, we are covering how to drive Walmart.com conversions with backend optimizations. Join Daniel Rodriguez, Walmart Site Operations Associate and Delaney Nicol, Lead Amazon Account Manager as they dive in to the latest Walmart content and optimization updates! Topics Covered: - Walmart.com Style Guide (1:20)- Style guide main image suggestions (3:06)- Ensuring that online listings are fully updated and optimized(6:15)- Online Pickup & Delivery(OPD)(9:10)- Product Typing & Shelving Paths (11:00) - Advertising Side of Shelving Paths (17:15) - How can brands best partner with their Merchant (20:15)- Updating product types (22:05)Featuring:- Delaney Nicol, Lead Amazon Account Manager, VENDO - Daniel Rodriguez, Walmart Site Operations Associate, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing #ecommerce #marketing #business
This week on the podcast, Delaney Nicol, Lead Amazon Account Manager, and Michelle Long, Walmart Media Buying Lead will discuss analyzing the impact of sponsored brands, sponsored video, and brand stores on Walmart's Advertising Landscape.Topics Include: - New Walmart Updates - Using Sponsored Brands (Previously Known as Search Brand Amplifiers) (3:12) - New-To Brand Metrics (4:40)- CPCs and Sponsored Brands (5:31) - Self Managed Brand Stores (8:18) - Asking Your Walmart Rep for Growth Opportunities(11:30)- Sponsored Videos (11:57) - Variant Bidding (17:45)- Subscribe & Save (20:13) - DisplaySelf Serve (24:33)- Walmart Reviews & Building a Review Plan (25:28)Featuring:- Delaney Nicol, Lead Amazon Account Manager, VENDO - Michelle Long, Walmart Media Buying Lead, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Thursday!➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing #ecommerce #marketing #business
This week on the VENDO Podcast we will dive into all things Retail Media! This episode will be part 1 in our Retail Media Series. Jason Weilemann, Head of Marketplace Advertising, and Nicolas Martinez, VP of Marketing, will break down the basics of Retail Media: what is it, what are the benefits of using it, and how brands should implement it. Topics Include: - What is Retail Media (2:08) - Benefits of Retail Media (4:17)- How Brands Should Use Retail Media (7:19)- What's to Come on Our Retail Media Series (14:02) Featuring: - Jason Weilenmann, Head of Marketplace Advertising, VENDO- Nicolas Martinez, VP of Marketing, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday!➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing
This week on the VENDO Podcast we are covering Amazon DSP Updates. Join Matan Laredo, Head of Programmatic Advertising, and Gefen Laredo, Director of Media Buying, as they speak on DSP Console Updates and Maximizing Retargeting. Topics Include: - DSP Console Updates (2:14) - Twitch Inventory Addition(2:20)- OTT Advertising (3:45)- Segmenting Look-back Windows & Why it's Valuable (5:20)- How Do You Segment? (7:25)- Looking at Performance and ROAs (11:20)- Goals of Retargeting (12:30)Featuring: - Matan Laredo, Head of Programmatic Advertising, VENDO- Gefen Laredo, Director of Media Buying, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday!➡️ YouTube: https://www.youtube.com/@UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing
Over the past few weeks, Amazon has launched updates on their advertising platform. Join the VENDO Team as Gefen Laredo, Director of Media Buying, and Jason Weilenmann, Head of Marketplace Advertising, cover what's new on Amazon PPC.Amazon Advertising Updates: Broad Targeting (00:30) Wasted Spend (3:40) Progressing Forward with Broad Spending (4:55) Sponsored Display launching Mobile Carousel Ads (9:20)Featuring: - Gefen Laredo, Director of Media Buying, VENDO - Jason Weilenmann, Head of Marketplace Advertising, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: https://www.youtube.com/@VENDOCOMMERCE➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1➡️ Apple: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing
This week's episode of the VENDO Podcast breaks down the latest Walmart.com Marketplace News and Updates! Join us as Mark Jordan, Walmart Marketplace Growth Strategist, and Darren Saul, CEO of VENDO talk all things Walmart, covering their new business platform, Walmart Seller Center, Walmart Fulfillment Services and more! Topics Include: - Walmart Business (B2B) platform (1:00)- Review Accelerator Program (2:35)- New-Seller Savings (5:10)- Walmart Seller Center Updates & Best Practices (7:20)- Subscriptions on Walmart Marketplace (10:25)- Walmart's Incubation Team (12:38)- Walmart Fulfillment Services - WFS (15:26)- Purchase Order(PO) Reconciliation (18:32)Featuring: - Mark Jordan, Walmart.com Marketplace Growth Strategist, VENDO - Darren Saul, CEO, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday!➡️ YouTube: www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: open.spotify.com/show/4HXz504VRTo…oi0ywl9rHgw&nd=1➡️ Apple: podcasts.apple.com/us/podcast/vend…eavy_check_mark:📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing
Starting off 2023 strong, this week the VENDO Podcast features Christina Passmore, CEO and Founder of Christina Ink, and VENDO's very own Head of E-Commerce Content, Jennifer Kaba. Join in to learn all about building a content strategy as an Amazon Seller. Topics Include: - Content Marketing to Grow Your Amazon Business (4:10) - Leveraging Video Content on Amazon (7:05)- 6 Step Content Strategy (9:15)- Brand Voice & Persona (10:30) - Importance of Audience Personas (13:38)- Using Brand Analytics to Help Guide Your Audience Persona (15:12)- Content Pillar Formation (17:43)- 3 Tips to Consider When Repurposing Content (26:50)- Converting Your Content To Fit Amazon (28:53) - Commonly Flagged Copy (43:26)- Measuring and Track (48:51)- SEO (52:56) Featuring: - Christina Passmore, CEO & Founder, Christina Ink - Jennifer Kaba, Head of E-Commerce Content, VENDO - Nicolas Martinez, VP of Marketing, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday!➡️ YouTube: www.youtube.com/channel/UCr2V➡️ Spotify: open.spotify.com/show/4HXz504...➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing
This week on the VENDO Podcast, we sit down with Carbon6's, Community Ambassador, Clayton Atchinson and VENDO's Digital Media Buyer, Greg Rudolph to discuss tips and tools of driving paid social and paid search back to Amazon. Driving Google Ad traffic to Amazon is a great way to connect with potential customers and to increase brand awareness. Topics Include: - Overview on How to Create Profitable Off-Amazon Ads Through Paid Search (4:53)- Using PixelMe to Drive Traffic to Amazon (6:43)- Sending Off-Amazon Traffic to Amazon (8:00)- Driving Google Ads to Amazon for DTC Brands (11:56)- Pros and Cons of Using Landing Pages (16:10) - Driving External Traffic to Your Amazon Listing (19:12) - Using Amazon as a Marketing Platform (21:22)- Driving Google Traffic to Amazon & Organic Keyword Rank (23:40) Featuring: - Clayton Atchinson, Community Ambassador, Carbon6- Greg Rudolph, Digital Media Buyer, VENDO- Nicolas Martinez, VP of Marketing, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday!➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:📞 Contact Us:hello@vendocommerce.comwww.vendocommerce.com/contact📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletterProtect Your Brand & SELL MORE!™#VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing
This week's episode is crucial as we approach Black Friday and Cyber Monday. With a shift in Amazon restock limits, VENDO'S Strategic Inventory & Logistics Manager, Laarni, and Lead Account Manager, Delaney, discuss 5 tips to help combat inventory limits this holiday season. Topics Include: Shift in Amazon Restock Limits Overview (1:25)Tip 1: Using LTL Shipments & Amazon Partner Carriers (4:55)Tip 2: FBM Best Practices (6:40)Tip 3: Calculating Maximum and Minimum Restocking Limits (11:08)Tip 4: Having an Inventory-Minded Marketing and Advertising Approach For the Holidays (13:20) Tip 5:The Importance of IPI Scores (15:20)Featuring: Laarni Lorenzo, Strategy Inventory & Logistics Manager, VENDODelaney Nicol, Lead Account Manager, VENDOWant to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2V... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast... 📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing
We have a special episode on the podcast this week!💥 With marketplaces like Amazon that offer typically lower prices and faster shipping, DTC Brands are having difficulties competing for consumers. Join us as we speak with Helium 10 brand evangelist, Carrie Miller, as well as the Founder and CEO of Cahoot, Manish Chowdhary, as we discuss the pros, cons and methods of driving DTC traffic to Amazon. Topics Include: - The Benefits and Risks of Selling on Amazon for DTC Brands (02:48) - Driving DTC to Amazon Via "Buy With Prime" Program (11:06)- Driving DTC to Amazon Via a Link (16:08)- Not Driving DTC to Amazon (25:07)Featuring: - Carrie Miller, Brand Evangelist and Customer Advocate, Helium 10- Manish Chowdhary, Founder and CEO, Cahoot- Nicolas Martinez, VP of Marketing, VENDO - Josh Hong, Digital Marketing Manager, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for bi-weekly episodes every other Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing
💥We are just coming off 2 incredible back-to-back events: first, Amazon’s annual seller conference, Accelerate, and second, Helium10’s 1st ever Sell + Scale Summit, which covered Walmart as well.Invigorated, impassioned, and enthused, we thought what better way to have our 100th episode of the VENDO Amazon & Walmart Growth podcast! Our Allstar VENDO lineup unpacks both Amazon Accelerate AND the Sell + Scale Summit, recapping all of the top takeaways. With tons of actionable golden nuggets, this is an episode you don't want to miss! 🔑💡Topics Include: Amazon Accelerate Announcements and Updates (5:00-17:45)Tailored Audiences (5:05-8:48)Buy with Prime (9:07-11:20)Brand Analytics (11:20-12:30)Manage Your Experiments (12:30-13:25)Local Selling and Amazon Warehousing and Distribution (14:05-15:17)Sell + Scale Summit: Amazon Marketing Updates (18:50-26:17) Sell + Scale Summit: Walmart Walmart Marketplace Takeaways (27:20-34:10)Walmart Product Launch Takeaways (34:10-40:10)Walmart Advertising Takeaways (40:10-51:19)Sell + Scale Summit: Amazon Tips, Tricks and Hacks (51:45-55:00)Final Key Takeaways (55:00-1:00:28)Featuring: Darren Saul, CEO, VENDO Delaney Nicol, Lead Amazon Account Manager, VENDO Vinny Alvarez, Director of Amazon Account Strategists, VENDO Michelle Long, Walmart Media Buying Lead, VENDO Nicolas Martinez, VP of Marketing, VENDO Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-amazon-walmart-growth-experts/id1512362107📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact 📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™ #VENDO #ProtectYourBrand #SellMore #Amazon #AmazonFBA #Walmart #WalmartMarketplace #Ecommerce #DigitalMarketing
On this week's episode🎙, we are focusing on an easy and effective strategy to drive awareness to multiple products in your catalog on Amazon. Targeted Cross-Promotion strategy is a great way to use your hero💪products as anchors⚓️ to support new products. Join Nic and Josh as they discuss how this up-selling📈and cross catalog strategy can be used to launch new items, drive sales to complementary products, or breathe life into preexisting products. Topics Include: - Introduction of Targeted Cross-Promotion (1:03) - What it looks like on Amazon (3:15)- Case Study on Targeted-Cross Promotion (6:38) Featuring: - Nicolas Martinez, Vice President of Marketing, VENDO - Josh Hong, Digital Marketing Manager, VENDO
We'd like to welcome our very special 🙌 guest Jeremy Bell to the podcast this week 👏 👏, as he sat down with VENDO's fearless leader and Chief Executive Officer, Darren Saul 😎, to discuss Elevate Brands' thriving business model and the future of the aggregator industry 🛸 📈.
Tune in for some useful tips on increasing your overall value 💸 as an eCommerce brand and how to garner the attention of companies like Elevate as an independent owner or seller in the space! 🔍 💪🏽
Topics Include:
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An introduction to Elevate (0:36)
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How to identify and evaluate a valuable prospect (03:19)
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Does Elevate have a niche? (05:23)
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Deal structures (07:08)
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How often do marketplace sellers join the elevate team? (09:33)
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Outsource or in-house? (10:50)
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Elevate's international presence (14:48)
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Brick and Mortar (17:17)
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What about media buying? (18:30)
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The future of the aggregate space according to Jeremy (19:40)
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What should brand owners and sellers focus on to be more valuable (24:05)
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Final thoughts (29:36)
Featuring:
Jeremy Bell Chief M&A Officer, Elevate Brands
Darren Saul, CEO, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
With the recent introduction of Second Price Auctions to Walmart's eCommerce platform, we thought it would be wise to shed some light 🔦 on the pros 👍 and cons 👎. Join two of our stellar 💥 Walmart Media Buyers Sarai and Pablo as they break down this new initiative, what has been observed since its launch 👀, and highlight the ways that it is affecting relevancy and bidding for brands within the space.
Topics Include:
- The introduction of second price auctions (00:34)
- What we’ve observed since it’s launch (04:10)
- Changes within relevancy and bidding (13:30)
Featuring:
Pablo Solar-Sanchez, Media Buyer, VENDO Sarai Aguilar, Media Buyer, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
Prime Day is fast approaching 🐎, and with this in mind we at VENDO decided that there would be no better way to help you prepare than by sharing some of our invaluable eCommerce knowledge on how to make the most of these highly coveted days with a big smile on your face. 😃
Join members of the VENDO team in this comprehensive webinar that examines some of the most crucial considerations we believe a business should be focusing on to ensure your brand’s ultimate Prime Day success 💸💰. This includes conversations about necessary Prime Day preparations every brand should be taking, handling inventory logistics, the importance of customer service and care, creative ways to optimize your content strategy, VENDO’s marketing roadmap and much more! 🤯 🔥
VENDO is a full-service eCommerce agency equipped with the people and strategies to help you and your business thrive 🌱. Don’t hesitate to reach out and inquire about how we might be able to assist you in growing your brand, whether it be for Prime Day, or any other day of the week! We’ve got you covered. ☂️🤙
Topics Include:
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Prime Day overview (00:32)
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How to prepare for Prime Day & deal deadlines (01:48)
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Inventory (05:51)
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Customer Service and Care (16:22)
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Optimizations (22:02)
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VENDO’s Marketing Road Map (26:35)
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Advertising, on and off platform (40:00)
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Establishing an effective brand story (55:02)
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Follow our store banners (01:01:00)
Featuring:
Leah Bicknell, Marketing Manager, VENDO
Nicolas Martinez, Vice President of Marketing, VENDO
Vinny Alvarez, Director of Amazon Account Strategists, VENDO
Sneha Nisha, Account Health and Channel Control Specialist, VENDO
Laarni Lorenzo-Patino, Head of Inventory and Logistics, VENDO
Gefen Laredo, Director of Media Buying, VENDO
Greg Rudolph, Digital Media Buyer, VENDO
Jason Weilenmann, Lead Marketplace Media Buyer, VENDO
Jennifer Kaba, Head of Copy, VENDO
Karin Yang, Head of Creatives, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
Ever slid on a slide board? Well, BRRRN has made it a workout must have! BRRRN, a fitness brand born during COVID quarantine and out of a need to rebrand, is taking the fitness craze by storm on Amazon. Watch Johnny Adamic, co-founder, share how he found success on Amazon partnering with VENDO.
Topics Include:
- Where was BRRRN as a company when they connected with VENDO (00:33)
- What were Johnny’s initial thoughts towards Amazon? (01:15)
- Pivoting in the Pandemic (4:00)
- How has it been working with VENDO? (5:30)
Featuring:
Johnny Adamic, Founder, BRRRN Yoji Cole, Director of Business & Development, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
A brand is only as strong as its ability to advertise, 💪🏽 and this logic applies tenfold in the eCommerce space! Given its current rate of growth 📈, our focus at VENDO is to carefully develop strategies that help our customers drive continued traffic and offer differentiated products in a meaningful way.
Join Nic, Greg, and Jason as they discuss key topics such as how landing pages 🛩 can benefit both you and your customers, as well as how magic links 🪄 can improve your relationship with influencers and increase your competitive edge with analytics 🔍📄.
Topics Include:
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Landing Pages (2:01)
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Magic Links (11:10)
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Closing thoughts (14:25)
Featuring:
Nicolas Martinez, Vice President of Marketing, VENDO
Jason Weilenmann, Lead Marketplace Media Buyer, VENDO
Greg Rudolph, Digital Media Buyer, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
On today’s episode of the podcast, we had the pleasure of hosting a very special guest 🕺. His name is Barry Turner, and he’s the founder of Lenny and Larry’s 🍪, a brand that has gained substantial traction 🏎 in the consumer-packaged goods market with the sales of their delicious Keto confections, and has been a pioneer in the industry since first launching their protein cookie in 1993.
Barry offers a unique story with an incredibly diverse professional background, which includes pursuing a career in baseball ⚾️, entering the world of professional wrestling 🤼♀️, being cast on the hit show American Gladiators, and actively operating within the real estate space 🏠!
Join us as Barry discusses his entrepreneurial journey, dives into some specifics about the Lenny and Larry's brand 🤿 🏊, and shares his perspective on strategizing positive social media practices 📲 💯.
This is episode 93 of the VENDO podcast!
Topics Include:
- How Lenny and Larry’s got its start (00:40)
- The accident (02:38)
- Selling the company (04:14)
- Real Estate (05:24)
- The company's substantial growth (06:08)
- Being conscientious about your LinkedIn presence (07:05)
- The importance of organic social media development (09:05)
- Lenny and Larry's current hero item SKU (10:37)
- The future of Lenny and Larry's (11:38)
Featuring:
Barry Turner, Founder, Lenny and Larry's Marty Laitre, Business & Development, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
Launching a new brand in the eCommerce space can be a delicate dance 💃 , with many crucial considerations to be made. Comprehensive due diligence and knowing where to focus your energy will ensure you maximize your potential for a smooth entrance to your chosen channel(s).
Today on the podcast we break down the launch process with Walmart and some of the key factors that can often make or break a brand’s success 🔐 . This includes knowing where to sell your product, understanding channels and picking the right product assortment. Then we peel back the curtain on VENDO’s relationship with Walmart and highlight the importance of positive merchant vendor relationships 🔍 .
eCommerce is exploding with popularity and becoming increasingly competitive 🌱. At VENDO, our team is fully equipped to help bring brands to market by developing sound launch strategies that are carefully prepared to meet our client’s needs 🚀.
Topics Include:
-
The importance of a brand and deciding if it’s suitable for Walmart - 00:42
-
What is Walmart merchant looking for in a new brand? - 02:52
-
What channel will your brand be most successful on? Knowing where to launch - 03:44
-
How does a merchant decide which brand belongs on which channels? - 06:25
-
Picking the right assortment, and how it can make or break your brand launch - 07:46
-
Other key considerations for the merchant after they decide to bring in a new brand - 09:20
-
The importance of a good merchant relationship - 10:05
-
Additional important focuses during brand launch - 11:59
-
The importance of launching with sponsored ads, search brand amplifiers, & reviews – 14:11
-
Walmart’s Relationship with VENDO - 16:40
Featuring:
Carmella Shillito, Walmart Strategic Account Manager, VENDO
Emily Bowman, Walmart Strategic Account Manager, VENDO
Breanna Cooper, Walmart Strategic Account Manager, VENDO
Michelle Long, Walmart Media Buying Lead, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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In this week’s episode of the VENDO podcast, we are very pleased to welcome Scott Allen from URL Genius. 👏 Today our special guest speaks with us about the ways in which this incredibly intuitive platform can benefit e-commerce brands with a specific focus on its applications in the Amazon marketplace. 🎯
Join us as Scott provides an informative demo of the platform to provide viewers with greater insights into what makes the application so effective and helps us better understand why making the move to URL Genius is the right move for you and your brand. 💣👌 One key example he provides is how it forces apps such as Amazon and Walmart to open when a link is clicked on mobile, rather than opening within the current browser. We will discuss how doing so provides for a more user-friendly customer experience thereby driving up sales conversions and increasing efficiency.
Topics Include: About URL Genius - 00:28 URL Genius with Amazon - 03:08 How to create a link in URL genius - 09:55 Link breakdown & details - 12:00 Why we use URL Genius - 14:28 Final thoughts - 16:45
Featuring: Scott Allen, Chief Marketing and Solutions Officer, URL Genius Josh Hong, Digital Marketing Coordinator, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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✨ FREE Prime Day 2022 Webinar: https://www.eventbrite.com/e/amazon-prime-day-prep-the-vendo-way-tickets-327421565717
With the introduction of mobile data analytics 🆕 🆕 to the Amazon marketplace sellers now have an increased potential to optimize 💪🏽 strategies and develop a more in-depth understanding of consumer trends and habits.
In this week’s episode of the podcast, we highlight 💡 🔍 what separates the newly introduced mobile data points from desktop analytics, as well as unpack what this means on a broader scale for the present and future of eCommerce. 📊 📈
Topics Include: What does the addition of mobile traffic data analytics mean for brands? - 02:22 How is this affecting our client conversations and strategies? - 07:25 Raw Data Analysis Example – 10:22 What are we seeing on the account management side of things? - 11:42 Final advice – 15:18
Featuring: Vinny Alvarez, Director of Amazon Account Strategists, VENDO Delaney Nicol, Amazon Account Strategist, VENDO Matt Bywater, Amazon Account Strategist, VENDO Russell Hsu, Senior Data Analyst, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace
The e-commerce space is growing increasingly saturated with competition, and “content is king” has never been a truer statement. Selling effectively can no longer be achieved by simply introducing a quality product into a given market and hoping consumers catch on. It requires brand development, strategic content, and diligent consistency.
In this week's episode, we dive a little deeper into what this means and highlight some of the key considerations that an online seller should be mindful of when launching a new brand, or product(s) to an online marketplace. Join content experts Pablo Solar-Sanchez and Daniel Rodriguez as they unpack what it means to optimize your brand’s e-commerce content, as well as offer some helpful tips and tricks.
Topics Include: Tips and tricks to increase overall content - (1:06) Navigating the Walmart style guide with efficiency - (04:00) Establishing consistency and standardizing your brand’s content - (05:25) The importance of your imagery and content & content scores - (07:50) How does content optimization impact your sales? - (11:00) Some final tips and tricks - (12:50)
Featuring: Pablo Solar Sanchez, Walmart Account Manager, Advertising Account Manager, VENDO Daniel Rodriguez, Content Associate Manager, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace
Whether you use the internet daily or on a very casual basis, chances are by now you have experienced a Sponsored Display Advertisement! 👩🏾💻🧑🏻💻
Think back for a moment to the number of times you have found yourself using eCommerce sites such as Amazon and were suddenly greeted with digital banners advertising products that seemed perfectly tailored to you. 😯🧐 It may have been a specific item you had viewed previously, or one that was left in your shopping cart prior to checking out. 🛒 👀 It could have even been an advertisement from a company where you had recently completed a transaction. These moments though seemingly convenient and coincidental to some, are in fact intentionally curated. 🤯 🤯 This curation is known as Sponsored Display Advertising, and with the increasing amount of time consumers are now spending browsing the online marketplace, its effectiveness and necessity have become undeniable. 💯 👌
On today’s podcast, Jason Weilenmann and Leah Bicknell discuss the importance of utilizing this concept to increase your sales and will help you better understand what makes this strategy stick.
Topics Include:
What are Amazon Sponsored Display Ads? (00:31) The difference between sponsored display ads and sponsored brands of products (01:18) Why brands should utilize sponsored display ads (05:46) Building out sponsored display ad campaigns (08:50) Tips & tricks for optimizing sponsored display ad campaigns (12:02)
Featuring:
Leah Bicknell, Marketing Manager, VENDO Jason Weilenmann, Amazon Advertising & Strategy, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace
Vanessa operates on the unsexy side of Amazon. She started transforming Amazon businesses in 2017 and has been a problem solver for many. Founder and CEO of Online Seller Solutions, Vanessa has helped many sellers free themselves from the pain that comes with managing and optimizing their Seller Central accounts.
Her passion is sharing knowledge about strategies and trends as well as offering helpful tips on how to start, scale, and transform eCommerce businesses with Amazon. This ultimately led her to public speaking and co-hosting a podcast called "Wizards of Ecom enEspañol." Join VENDO CEO Darren Saul and VENDO Director of Amazon Account Strategists Vinny Alvarez in this week's conversation, for an episode that is jam-packed with helpful insights and industry tips courtesy of our gracious guest Vanessa.
Learn more about Online Seller Solutions: https://www.onlinesellersolutions.com/
Topics Include:
- Vanessa's Background (02:00)
- Conversion Percentages (06:00)
- Data Science (11:55)
- Automated Spanish translation within Amazon (22:20)
- The importance of optimizing your translations (30:14)
- Final comments from Vanessa (39:35)
- Where to learn more about Online Seller Solutions (41:22)
Featuring:
Vanessa Hung, Founder & CEO, Online Seller Solutions
Darren Saul, CEO, VENDO
Vinny Alvarez, Director of Amazon Account Strategists, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107:heavy_check_mark:
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace
Simply put, CPC is the cost per click that any given ad receives. This crucial calculation applies to all sorts of ads, such as ones that appear on the results page of search engines, display ads, and ads that appear on social media too! 💻📲
It is essential for marketers to consider CPC because it measures the price for any given eCommerce brand’s paid advertising campaigns. 💰💰💰 The goal of marketers should be to reduce the price of clicks while simultaneously cultivating high-quality clicks, and conversions, for their customers. In today’s episode, Media Buyers Gefen and Matan Laredo help us understand how VENDO processes this important metric to offer a more competitive advantage for our clients. 🏄🏽♂️ 🏋🏿♂️
Topics: - Why are Amazon CPC costs rising? (00:45) - Where do we see these CPC costs rising within the landscape and how do we manage them? (02:16) - Branded Product Targeting and lowering Branded CPC (5:04) - Strategizing to lower CPC in the Non-Branded space (9:07) - Incremental bidding (15:40)
Featuring: Gefen Laredo, Head of Media Buying, VENDO Matan Laredo, Media Buyer, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2V... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast...
✔Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuild...
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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In this week’s episode of the podcast, VENDO’s Digital Media Buyer, Greg Rudolph and Amazon Strategic Account Manager, Nnaemeka Alozie discuss some of the exciting new ✨ ideas that were presented at Expo West 2022 with respect to eCommerce and online selling. 🛍
The landscape is constantly evolving, with platforms such as Amazon and Walmart playing integral roles in shaping its exponential growth. 📈 That’s why at VENDO we pride ourselves on balancing ⚖️ a comprehensive understanding of the current eCommerce climate, with a firm attentiveness to the future of the market to ensure our clients see optimal success. 💰
Topics Include: - What changes we see currently taking place in the various e-commerce marketplaces (2:10) - How are we presently ensuring our clients succeed in preparing for these changes and the future (7:43) - Where do we see the market beyond 2022? (10:30)
Featuring: Greg Rudolph, Digital Media Buyer, VENDO Nnaemeka Alozie, Amazon Strategic Account Manager, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth #podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2V... ➡️ Spotify: https://open.spotify.com/show/4HXz504... ➡️ Apple: https://podcasts.apple.com/us/podcast...
✔️Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuild...
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace
At VENDO, we understand the intrinsic value that thought sharing offers our clients. 💸💰Consistent communication is integral in how we analyze trends and help our brands grow their businesses on both Amazon and Walmart Marketplace. 🚀 🚀
Join Leah Bicknell, Delaney Nicol, and Hiram Gonzalez as they examine key comparisons between Amazon and Walmart’s e-commerce strategies, explain how both giants are using innovation to command the digital retail space, and outline what a successful brand onboarding process looks like with either of these companies. 🔎 🏆🏆
Topics Include: - The necessity of inter-team cohesiveness. (00:28) - The key similarities and differences between Amazon and Walmart’s platforms (02:23) - What do the onboarding processes look like for both of these platforms? (06:43) - How innovations are enhancing the consumers' online experience (15:26) - Which of these companies is currently leading the e-commerce space? Will this maintain for the remainder of 2022? (21:19) - Advice for brands and retailers attempting to launch on Amazon and Walmart (25:55)
Featuring: Delaney Nicol & Hiram Gonzalez, Hybrid Account Strategists, VENDO Leah Bicknell, Marketing Manager, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️ YouTube (click "subscribe" above) ⬆️
➡️ Spotify: https://open.spotify.com/show/4HXz504...
➡️ Apple: https://podcasts.apple.com/us/podcast...
✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuild...
📞 Contact Us:
hello@vendocommerce.com
www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #NewYear #NewYou #Q1
Andrea Blieden is an e-commerce pioneer with loads of experience with several startups and digitally driven commerce platforms 👩💻. With multiple brands she’s worked with under her belt she became CEO of Lime Crime, your one-stop-shop for makeup, hair care, and hair dye 💄💋.
During the pandemic, the brand recognized that experimenting with self-expression became a huge trend 🌟. Guided by Andrea, Lime Crime stayed true to its values of individuality and uniqueness and began offering new hair color products 🎨.
With every company she works with, Andrea wants to ensure that her personal strengths align with the values and personality of the brand. Join Yoji as he sits down with the rockstar herself to dive deeper into what makes her career and Lime Crime special ✨.
Topics include: -What were the challenges she faced when beginning her role at Lime Crime? (00:01:06) -How did she build trust with her team? (00:02:50) -What opportunities did she see to broaden the Lime Crime consumer base? (00:04:44) -Did she always want to run a brand? (00:13:10) -How did she get to where she was? (00:15:44) -What innovations is Lime Crime working on right now? (00:19:00) -How does Lime Crime plan on expanding? (00:21:45) -What were the best pieces of advice she received throughout her career? (00:22:55)
Featuring: -Andrea Blieden, CEO, Lime Crime -Yoji Cole, Business Development Director, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️ YouTube (click "subscribe" above) ⬆️
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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VENDO #ProtectYourBrand #SellMore #CEO #LimeCrime
Walmart Marketplace is rivaling Amazon as the second most popular online marketplace 🏆. Much like Amazon, this top tier platform allows you to control your inventory, content, and orders more independently, AND you'll gain access to millions of buyers shopping on Walmart.com already 🛒🛍.
Today, Yoji and Mark are talking shop about the nuts and bolts of this incredibly lucrative sales channel 💰. Venturing into Walmart Marketplace can be overwhelming for brand owners, so partnering with VENDO can give you a leg up on the competition. We’ll give you a roadmap of ideas and execute them for you so you can build your customer base and skyrocket your sales 💥🚀.
Topics include: -What is Walmart Marketplace? (00:02:16) -How do I get approved to sell on Walmart Marketplace? (00:04:30) -What is the fee structure to sell on Walmart Marketplace? (00:06:17) -How do I handle imports for Walmart Marketplace? (00:07:10) -How do I partner with VENDO to manage how I sell on Walmart Marketplace? (00:08:04) -Anything else I should know about selling on Walmart Marketplace? (00:12:12)
Featuring: -Yoji Cole, Business Development Director, VENDO -Mark Jordan, Marketplace Growth Strategist, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️ YouTube (click "subscribe" above) ⬆️
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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VENDO #ProtectYourBrand #SellMore #WalmartMarketplace
This week we’re taking it up a notch by giving you a crash course on what goes into an Amazon comprehensive marketing campaign. 💥 By tapping into the potential of deals, discounts, internal promo, and external promo, you’ll strike a GOLD MINE of increased sales, traffic, and ranking. 💰💎
There’s a world of possibilities when it comes to marketing your products on Amazon, anything from optimizing your SEO 💻, to leveraging your influencers 🤳, to the ✨MAGIC LINK✨. Let’s just say you won’t want to miss out on that golden nugget at the end of the episode. 🤫
Join Josh and Nic as they talk shop and guide you through all of the latest digital marketing strategies that will make you into a top tier Amazon seller. 👑
Topics include: -Types of deals (00:04:06) -Internal promo: SEO and sponsored product keyword ads -Internal promo: Brand store landing page (00:07:50) -Internal promo: Manage your customer engagement (00:08:58) -Internal promo: Launchpad features (00:10:16) -External promo: Paid and organic social and paid search (00:12:50) -External promo: Email marketing (00:14:00) -External promo: Website promo (00:14:40) -External promo: Influencer marketing (00:15:00) -External promo: Livestreamers (00:16:30) -External promo: Ambassadors (00:18:00) -External promo: PR (00:18:49) -External promo: The magic link (00:20:05)
Featuring: -Josh Hong, Digital Marketing Coordinator, VENDO -Nicolas Martinez, Vice President of Marketing, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️ YouTube (click "subscribe" above) ⬆️
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #Amazon #Marketing #Campaign
From conception to exit and beyond, Giannuzzi Lewendon plays an active role in the lifecycle 🔄 of DISRUPTIVE consumer product companies. This week we sat down with Ryan Lewendon, Partner at Giannuzzi Lewendon, to explore his insights into the Consumer Packaged Goods (CPGs) industry.
The firm specializes in mergers and acquisitions, financing, product research and development, and much more. Ryan's word of advice is to focus on brand growth 🌱 and product improvement 🛠, as conglomerate acquirers are looking to scoop up mature brands.
Join Ryan and Yoji as they discuss what makes the CPG industry collaborative, resilient, and most importantly, disruptive. 💥💥
Topics include: -How Giannuzzi Lewendon helps to build brands (00:01:00) -Ryan Lewendon’s background (00:04:11) -Shifts in the CPGs industry (00:10:57) -Giannuzzi Lewendon’s plans for expansion (00:17:54) -Ryan’s insights on the CPGs industry (00:19:17)
Featuring: -Ryan Lewendon, Partner, Giannuzzi Lewendon LLC -Yoji Cole, Business Development Manager, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️ YouTube (click "subscribe" above) ⬆️
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #CPG
Matt Weir knows the first thing about having his plate full as a CEO. He founded Mambe Blanket 1999 to create waterproof blankets for any and EVERY indoor and outdoor activity. 🌳🏕
Over 20 years later, Mambe Blanket has expanded their product lines and Matt has become busier than ever. Learning the ins and outs of selling on Amazon while managing the rest of the business was a heavy weight but VENDO joined in to do some of the heavy lifting. 🏋️♀️
Join Yoji and Matt as they reminisce about leveling up Mambe Blanket’s brand presence on Amazon. 🚀
Topics include: -Facing issues with selling on Amazon (00:00:34) -Using VENDO as a secret weapon (00:03:39)
Featuring: -Matt Weir, Founder & CEO, Mambe Blanket -Yoji Cole, Business Development Director, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️ YouTube (click "subscribe" above) ⬆️
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #MambeBlanket #CEO
The name of the game for getting ahead of the competition on Amazon is (innovative) marketing STRATEGY. 🧠 Whether you want to increase your sales volume, visibility, or ranking, you have 4️⃣ surefire ways to ramp up the desirability of your products at your disposal. 🌟
Showcasing all the products in your catalog, pairing complementary products together, adding an upsell widget, creating virtual bundles, and (shameless plug) working with VENDO to expose your customers to more of your products can take your Amazon business to the next level. 📈 Always make sure to lean into the data so you know exactly how to use each of these tools to your advantage. 📊
VENDO recommends utilizing all these approaches at once to guide your customers to your offer. Join Nic to get clued in to even more tips and discover how to surge your Amazon sales. 🚀
Topics include: -Cross promotions (catalog) (00:00:48) -Cross promotions (targeted) (00:05:24) -Anything in the buy box or upsell widget (00:09:28) -Virtual bundies beta (00:11:19)
Featuring: -Nicolas Martinez, Vice President of Marketing, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️ YouTube (click "subscribe" above) ⬆️
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #NewYear #NewYou #Q1
Keep your friends close but your merchants closer 👫. You’ll gain a leg up on the competition on Walmart.com by taking advantage of merchant-controlled opportunities, or chances to get your brand and products featured in eye-catching sections on the site. 👀
Walmart.com recognizes that conversions are much more likely during Q1 when consumers have a “new year, new you” mindset. Capitalize on this trend by planning your budgeting and advertising well in advance so you can capture more sales. 📊
A word of advice from Michelle and Delaney is to be mindful of the relationships you forge with Walmart.com merchants and your strategies you utilize on the site. 🧠 It’s not too late to win this Q1, so join us as we discuss how you can surge your sales on Walmart.com. 📈
Topics include: -New additions to Walmart.com (00:00:44) -Advertising strategies and products to prioritize (00:06:09) -Updating content and creative for product displays on Walmart.com (00:15:08) -Researching keywords (00:16:39) -All about Walmart Connect (00:19:10) -Search brand amplifiers (00:20:10) -Tracking month over month with share of voice data (00:24:00)
Featuring: -Michelle Long, Walmart Advertising Manager, VENDO -Delaney Nicol, Strategic Account Manager
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️ YouTube (click "subscribe" above) ⬆️
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #NewYear #NewYou #Q1
Starting 2022 off on the right foot requires you to have a data driven mindset and a well-built plan. Luckily Vinny and Russell are giving you the low down on how to utilize data signals to structure your budget, pricing, inventory, and more. 📊
The year over year and month over month trends you see are the backbone of your overall selling strategy. Keep in mind that the more you know about the market, the better you can gain a competitive advantage. 💪
Tune in so you can turn out record breaking sales this new year. 📈🎉
Topics include: -Developing a forecast (00:02:34) -Understanding impression data (00:07:43) -Setting a pricing strategy (00:11:56) -Taking the subscribing and saving approach (00:16:38)
Featuring: -Vinny Alvarez, Director of Amazon Account Strategists, VENDO -Russell Hsu, Senior Data Analyst, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday! ➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1 ➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #Data #2022 #Forecast
New year, new you! ✨ With the new year comes the unprecedented opportunity to design a 360-degree strategy fueled by marketing to support your brands’ and products’ growth on Amazon. 📈
We teamed up with FounderMade to give you our best practices to enhance your optimization, ranking, budgeting, forecasting, brand presence, and more to deliver the best customer experience. 💪
Empowered customers make for loyal brand advocates and repeat sales, so make sure to apply these tools to bolster your customer relationships. 🤝
Start 2022 on the right foot by joining Darren, Nic, Vinny, and Gefen, as they walk you through actionable insights so you can CRUSH your Q1 goals on Amazon. 🚀💥
Topics include: -Best practices for Amazon, site merchandising, optimization, and ranking (00:05:18) -CPC trends in Q1 (00:08:48) -How to own the customer relationship on Amazon (00:13:11) -Deciding whether to use DTC or Amazon (00:20:08) and (00:46:58) -Budgeting and forecasting for Q1 and beyond (00:25:59) -Channel control and defense strategies against unauthorized sellers on Amazon (00:27:57) -Advertising categories (00:32:16) -Best in class, maximum brand presence, and building on Amazon (00:38:48) -What to do next after setting up your items, optimizing them, and forecasting (00:50:48) -Methods to increase followers on Amazon (00:52:48) -Advertising cost on Amazon (00:54:04) -Top marketing initiative tips (00:58:37)
Featuring: -Megan Stoeckel, Marketing and Audience Development Manager, FounderMade -Darren Saul, CEO, VENDO -Nicolas Martinez, Vice President of Marketing, VENDO -Vinny Alvarez, Director of Amazon Accounts, VENDO -Gefen Laredo, Advertising Manager, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
✅Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #Amazon #Q1 #Marketing #FounderMade #Ecommerce
Financing, marketplaces, and supply chains! Oh my! 😳 The world of financing can be complicated but SellersFunding simplifies the process of scaling your business.
Today, we picked the brain 🧠 of Felisberto, the Global Head of Partnerships at SellersFunding. SellersFunding is your one-stop-shop for finding financial solutions designed to grow e-commerce merchants. 💸
He’s here to offer insights 💡 into when and how a business can receive funding to escalate its revenue and how SellersFunding differentiates itself from its competitors. By finding the right timing and amount of funding, you can maximize your products’ proven ROI. 🚀
Tune in to hear how you can exceed your e-commerce goals in different marketplaces. 📈
Topics include: -How Leonardo got involved with SellersFunding (00:01:06) -Leonardo’s take on the overall market landscape (00:04:51) -SellersFunding’s options for financing and terms (00:09:22) -Signs that a business needs additional funding and what kind of funding is best (00:13:30) -What you’ll get out of working with SellersFunding (00:18:36) -Leonardo’s perspective on Amazon lending (00:22:30) -Example of how SellersFunding transformed a business (00:25:40) -Other marketplaces that SellersFunding supports (00:27:38) -Deeper insights into marketplaces across the world (00:30:40)
Featuring: -Leonardo Felisberto, Global Head of Partnerships, SellersFunding -Darren Saul, CEO, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️ YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
✔️Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #Amazon #SellersFunding #Marketplace
Turkey 5, as it's called, gets all the attention. 🦃
Hundreds, maybe even thousands, of new customers visit your product detail pages for potentially the first time. 🤯 With Amazon's newly built out Sponsored Display features, VENDO has developed a unique strategy to retarget these customers to keep the holiday spirit (and sales) alive. 💰✨
On this podcast, we will discuss how to retarget customers that showed interest in your products as well as competing products before and during Turkey 5, and how to move them down the sales funnel. 🌪
Topics include: -Benefits of sponsored display (00:03:30) -Placements of sponsored displays (00:06:00) -Overview of Amazon sponsored display campaign creation (00:06:40) -Stratified approach to product targeting (00:08:15) -Bidding strategies (00:09:00) -Audience targeting (00:11:45) -Customization of your creative (00:14:50) -Spend and budget limits (00:19:50) -Amazon’s recommendations for building out a funnel and other best practices (00:20:40) -New sponsored display features Amazon is rolling out in the future (00:25:55)
Featuring: -Gefen Laredo, Amazon Advertising Manager, VENDO -Matan Laredo, Advertising Associate, VENDO -Jason Weilenmann, Digital Media Buyer, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️ YouTube: https://youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞 Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧 Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #Amazon #SponsoredDisplay #Q4 #Holidays
Give your Amazon assets some holiday cheer! 🎄🕎
We'll go over content and design ideas to showcase the many different areas in Amazon where you can make your product look more festive to remind buyers of why your product is a great gift or stocking stuffer. 🎁 Or, even if your product isn't a gift item, we'll discuss how to be prepared with the most optimized listing to take advantage of increased traffic 📈 during the shopping season. 🛍
Topics Include: -Setting an early timeline for publishing your assets (00:01:05) -Deciding on which assets to optimize (00:01:35) -Holiday-izing your Amazon assets (00:02:30) -Perfecting your holiday call to actions (00:03:20) -Sprucing up your brand stores on Amazon (00:04:10) -Creating festive advertising and videos (00:07:00) -Making sure all your content is fully optimized for increased traffic (00:9:00)
Featuring: -Karin Yang, Head of Creatives, VENDO -Jennifer Kaba, Head of Content Copywriting, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️ YouTube: https://youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA
➡️ Spotify: https://open.spotify.com/show/4HXz504VRToYzafHcAhzke?si=5AVLZXLlRNGoi0ywl9rHgw&nd=1
➡️ Apple: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #Amazon #Creative #Assets #Q4 #Holidays
Optimizing item pages, generating reviews, and winning the buy box are key foundational pieces for advertising success on Walmart.com. ⭐️️ We’ll go over each of these along with understanding your category, and campaign structure in order to WIN on Walmart.com. 💪
Item selection 🛍, goal setting 🎯, and maximizing your budget 💵 will allow brands to take advantage of the high search traffic during the holiday season while maintaining profitability. 💰
Topics Include: -Following the Walmart.com style guide to boost your listing quality score (00:01:10) -Bulking up your product reviews (00:10:00) -Winning the buy box (00:11:45) -Reviewing Walmart.com site placements (00:14:20) -Using the Pacvue keyword research tool (00:18:10) -Sizing up the competition with the competition analysis tools(00:20:20) -Selecting your items, setting goals, and maximizing your budget (00:21:50)
Featuring: -Michelle Long, Walmart Advertising Manager, VENDO -Pablo Solar-Sanchez, Walmart Strategic Account Manager, VENDO
Want to stay up to date on topics like this? Subscribe to our Amazon & Walmart Growth podcast for weekly episodes every Tuesday!
➡️YouTube: https://www.youtube.com/channel/UCr2VTsj1X3PRZWE97n-tDbA ➡️ Spotify: https://podcasts.apple.com/us/podcast/vendo-podcast-protect-your-brand-sell-more/id1512362107 ➡️ Apple: https://podcasts.a
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
VENDO #ProtectYourBrand #SellMore #Walmart #Advertising #Q4
First, there’s Thanksgiving... then the notorious Black Friday, and then... the oh-so-tempting Cyber Monday! 😱 FIVE DAYS (aka "Turkey 5") of holiday shopping that your brand can BANK on for major sales. 📈💰
71% of consumers shopped Amazon this time of year in 2019 and last year, Cyber Monday was the BIGGEST U.S. ecommerce day EVER. Ensure you are prepared! 💪
And even if you’re locked in for the season, tune in for things you may have missed! We go over how to make your deals more enticing, which last minute marketing & advertising strategies you can employ, and how to monitor your gains. 💥⚡️
Topics include: -Data from past and present Black Friday and Cyber Monday (00:01:40) -Deal structure (lead-in, main event, and post-event) (00:10:05) -Discount types (00:14:57) -Amazon advertising (00:17:40) -Inventory management (00:29:15) -Driving off-Amazon traffic from organic and paid sources; i.e., social, search, email, influencers, affiliates, PR/editorials & more! (00:17:40)
Featuring: -Josh Hong, Digital Marketing Coordinator, VENDO -Nicolas Martinez, VP of Marketing, VENDO
Want a FREE audit of your Amazon or Walmart business ($1199 value)? Claim here and one of our specialists will be in touch: http://vendocommerce.hubspotpagebuilder.com/get-in-touch-with-vendo-0
📞Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
📧Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
VENDO #ProtectYourBrand #SellMore #Amazon #Walmart
On episode 65, we explored how effective Amazon editorials truly are at lifting sales. This week we’re taking it up a notch by investigating PR’s impact on driving conversions, organic ranking, and sales. 🚀💥
To jog your memory, Amazon Onsite Editorials are product-related content that gives customers deeper insight into what makes your products stand out, and they’re a game changer for generating authority and improving your product’s performance within the Amazon marketplace.
Offsite Editorials on the other hand, are another secret weapon that all Amazon sellers need to have in their toolkit. 🤫 Much like Onsite Editorials, this content spotlights your products, but on a publisher’s website.
We sat down with Kyle from Helping Brands Win (HBW), a technology, PR, marketing company specialized in connecting your brand with publishers. Kyle zeroes in on how Offsite Editorials allow you to leverage a publisher’s website ranking on Google to drive traffic to your product pages on Amazon.
The most critical thing to remember is to stay forward thinking so that you can consistently refresh your editorials, stay relevant to your customers, and beat out your competitors.
Join us as we give you the lowdown on fast tracking your product’s ranking on Amazon so you can always capture your customers’ attention. ⚡️
Topics Include: -HBW’s role in getting your products featured in publisher’s editorials 🤝 -Supplementing editorials with aggressive ad campaigns to build authority on Amazon 💪 -Criteria for getting your product placed in editorials on Amazon -Keyword selection process to boost organic ranking 📈 -Driving traffic back to your products on Amazon through the Offsite Editorial Program -Metrics for analyzing ad campaign, editorial, and keyword targeting performance 📊 -Process for refreshing your Amazon editorials 📝
Featuring: -Kyle Bosetti, Account Manager, HBW -Nicolas Martinez, Vice President of Marketing, VENDO
Amazon Onsite Editorials Pt. 1 – Launch & Research Process: https://www.youtube.com/watch?v=74o8sLe2zpg
Amazon Onsite Editorials Pt. 2 - Analyzing and Optimizing Performance: https://www.youtube.com/watch?v=TumC2OKVwII
145% Sales Lift in 30 Days After Launching Amazon Onsite Editorial: https://vendocommerce.com/145-sales-lift-in-30-days-after-launching-amazon-onsite-editorial/
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
On this episode, we had the pleasure of talking to Justin Chen, the Co-Founder of PickFu. As a self-service consumer research platform, PickFu streamlines users’ abilities to get feedback from hundreds of respondents on anything from product packaging, to copy, to infographics, and more. 🧠🗣
In PickFu’s early days, it was designed as a general-purpose tool, but over the years product image testing has become its most popular service offering.
VENDO has been using this miracle tool for several years. Our favorite part is being able to establish parameters and demographics for ideal respondents to receive lightning-fast feedback on their product choices. ⚡️
But what does Justin see as the trendiest features to add into your product listings? Well, anything that can provide the utmost detail for the consumers like visual representations of ingredients and product content layouts.
All in all, Justin, Nicolas, and Marlena agree that the more you pay attention to and test the fine details the better prepared you are to provide the highest quality customer experience. Join us, as we discuss the power of PickFu and how you can better tap into the minds of your consumers to convert like never before! 💥🚀
Topics Include: - The advantages of using PickFu to research consumer preferences 🧐 - The past, present, and future of the PickFu platform ⏰ - How VENDO uses PickFu to optimize clients’ product page performance on Amazon and Walmart 📈 - Best practices for optimizing images in product listings 👊
Featuring: - Justin Chen, Co-Founder, PickFu - Marlena Caswell, Strategic Account Manager, VENDO - Nicolas Martinez, Vice President of Marketing, VENDO
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Today we sat down with Ryan Rigney, the founding Partner of BoostRooster (an Amazon marketing suite of tools) & FiveRock (an exit accelerator partner that invests in brands), to dive into how you can create a thriving page 1 ranking Amazon campaign. 💥
With years of experience as an investor, founder, and e-commerce entrepreneur under his belt, Ryan knows the intricacies of what it takes to create a booming yet sustainable business on Amazon. 💪💰
From Amazon’s ranking formula, to PPC placements, to the best practices to drive organic and paid traffic to your products on Amazon, this episode is you one-stop shop for polishing up your campaigns.
Even more, Ryan shares some more unique approaches such as Facebook Groups, Email List Buys, and Instagram Reels.
Ryan predicts that products with real and consistent demand from customers willing to pay full price will be the future solution for guaranteeing first page ranking on Amazon. To create a long-lasting competitive advantage, Ryan recommends that you “focus on building real demand the right way”. 🧠
Join Nicolas, Jason, and Ryan as they discuss the tried-and-true methods for upgrading your Amazon campaign and surging your sales. 🚀
Topics Include: -The past, present and future of driving page one ranking on Amazon ⏰ -Other traffic sources: Organic and paid tools to expand your reach and sales 📈 -BoostRooster for simplifying and enhancing your campaign 💥 -Best practices for growing your sales and increasing your ranking on Amazon 📊
Featuring: -Nicolas Martinez, Vice President of Marketing, VENDO -Jason Weilenmann, Digital Media Buyer, VENDO -Ryan Rigney, Founding Partner, BoostRooster & FiveRock
Walmart.com is shaking things up with their recent changes to their site. The clear layout to its pages make for easier navigation, something that’s catching the interest of both customers and suppliers looking to capture more of the market. 👀
Today, Carmella, Pablo, and Chelsea are diving into the different channels you can use to launch your products on Walmart.com and the three best practices for distinguishing your brand in today’s competitive environment. 💥💪
When you combine high-quality core content in your product displays with exceptional advertising and strong product ratings, your brand will experience credibility and visibility that is unmatched by your competitors.
Whether you choose to use Walmart.com’s Owned, Drop Ship (DSV), or Marketplace channels, Vendo can help design your strategy so your conversions skyrocket once you launch. 🚀
We’ve got the lowdown on all the tricks for boosting your potential as a supplier on Walmart.com, so come along as we unravel what it takes to be a top supplier. 👆
Topics Include: -Recent Changes to Walmart.com 🔄 -The 3 Channels on Walmart.com: Owned, Drop Ship Vendor (DSV), Marketplace Three Essentials for Achieving a Successful Launch ✅ -Important Factors to Be Considered for Walmart.com’s Owned or DSV Channels 👊
Featuring: -Carmella Shilito, Strategic Account Manager, VENDO -Pablo Solar-Sanchez, Strategic Account Manager, VENDO -Chelsea Zhang, Strategic Account Manager, VENDO
On Episode 63, we tackled how to create and run a high-performing Amazon Onsite Editorial. This week we’re continuing the conversation by taking a closer look at exactly how they lift sales. 🧐
As a refresher, Amazon Onsite Editorials are product-related content that help customers discover new products, and they’re one of the latest secret weapons for optimizing your organic search rankings and boosting ad performance 🤫. And, if optimized properly, they can be an evergreen strategy that is an impactful piece of your overall Amazon growth plan.
Consistently monitoring your editorial’s performance is crucial for knowing when and how to refresh its content so that it remains relevant and appealing for customers.
Launching an editorial alongside marketing initiatives, like an event-based sale, will drive ranking and relevance for your product, leading to increased sales and return-on-investment! 💥
There’s a multitude of other best practices, so join Nicolas as he spells out what you can do to enhance the performance of your Amazon Onsite Editorial and maximize the likelihood of sales. 💰💸
Topics Include: -Examining KPIs to Assess Editorial Performance 📊 -Tracking Share of Voice/Placement % of an Editorial 🔍 -Refreshing Editorials to Maintain Relevance 📝 -Launching Editorials In Line with Event-Based Sales 🚀 -Setting Expectations for Amazon Onsite Editorials 🤔
Featuring: -Nicolas Martinez, Vice President of Marketing, VENDO
When it comes to advertising data visualization, Amazon is certainly moving the needle. Recently, Amazon launched exciting features that brands can use to optimize their advertising performance. ⚡️
Today we’re tackling the new data that you’ll find in your dashboard including Top Search Impression Share, Targeting, Budget Rules, and much more!
Collecting as much data as possible can make the difference for your brand. By extracting information from your data, you can expand your authority on the platform, increase organic placement in search results, and beat out your competitors. 🚀💥
Data points can be a bit intimidating at times, so join Gefen and Jason as they lay out exactly what these features do and how to use them to make actionable changes to your advertising.
Amazon is continuing to roll out new data points for its dashboard, so remember to stay up to date and check back in with us so that your brand can consistently dominate. 💪
Topics Include: - Examining your Top of Search Impression Share 🔍 - Setting a Daily Account Budget Cap 💸 - Exploring your Campaign Level Budgets 📊 - Creating Budget Rules 📝 - Scanning your Targeting Data 📈
Featuring: -Gefen Laredo, Amazon Advertising Manager, Vendo -Jason Weilenmann, Digital Media Buyer, Vendo
Since its relatively recent launch, Amazon’s Onsite Editorials program has become increasingly more prevalent, but many sellers still don’t quite understand how to get involved and what it takes to get an editorial live and running. 🧐
If you’re unfamiliar with the program, Onsite Editorials is essentially “PR-meets-Amazon” where Amazon takes product guides created by publishers and includes them in shoppers’ search results for certain items.
Having your product featured in an editorial can make it appear more credible and help you dominate the search results when paired with your other advertising initiatives.
Not only will this lead to more people clicking on your product in the short term, but it can also boost your organic sales and organic ranking as time goes on! 💥 🚀
Join Nicolas as he discusses the process of setting up editorials, optimizing keywords for your product to provide to publishers, Amazon’s review process, and how to maximize the likelihood of your editorial showing up in search results to maximize the likelihood of sales! 💰 🤝
Topics include: - Strategic product & keyword selection 🔍 - Review process of Amazon’s Editorial Moderation Team ✅ - How Editorials can boost your organic search ranking 📊 - How to leverage advertising to maximize sales boosts 📈
Featuring: Nicolas Martinez, Vice President of Marketing
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How to Get the Walmart Pro Seller Badge- Vendo Podcast Ep 62
Walmart.com is currently in a very similar position as Amazon in the mid-2010's. As the retail chain and household name aims to become a major competitor in the e-commerce space, we see how much untapped potential the marketplace has. 💪💥
Today, we’re going over how to become a PRO SELLER on Walmart.com, how to increase the viability of your products, and how to create a high-performance brand. 🚀
Join Nicolas and Hiram from our Walmart team as they discuss crucial tips for success in earning your pro seller badge. ✅ From reviews to ad campaigns, we’ve got the lowdown on all the directionals that get you into important selling programs and boost your metrics. Be a part of Walmart’s journey in revolutionizing the online shopping experience! ⚡️
Topics include: * Pro Seller badge verification ☑️ * Your performance metrics 📊 * How to set up new budgets * Improving listing quality score 🔢 * Walmart’s credibility in the marketplace
Featuring: - Hiram Gonazalez, Walmart Strategic Account Manager, Vendo - Nicolas Martinez, Vice President of Marketing, Vendo
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A recent development from Amazon is the new Sponsored Products Budget Report. You’ll find that this report is much smaller as it is a campaign report—don’t be alarmed! In today’s episode, we’ll walk through every column and cell on that Excel sheet so you can not only understand trends but strategize from them as well. 🧠⚡️
With this new report, you’ll get access to recommended budgets for your ad campaign, based on targeting time, how often you stay in-budget, and your number of impressions. 👩💻 This is an extensive sheet with real-time data that will enable you to maximize your investments when it comes to showcasing your catalog. 🌍👀
Topics include: * Managing your ad budget * Analyzing your report 📊🔍 * How to set up new budgets
Featuring: – Gefen Laredo, Amazon Advertising Manager, Vendo
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Amazon continues to add onto the selling experience through thoughtfully designed beta programs and last week they’ve introduced quite the game-changer: Referral Bonuses. 🤑 Not to mention new modules to improve store and customer engagement. Today we’ll give you the lowdown on how to use these updates to your advantage. 🚀
Join Nicolas as he speaks about how you can earn up to 10% bonus for any qualified purchase made via qualified traffic. 🚗 Help accelerate your growth and improve the efficiency of your non-Amazon marketing and advertising campaigns that drive your referral traffic to Amazon.
Topics include: * Brand Referral Bonus Program 💰 * Brand Store Engagement Beta 🛍 * Manage Your Customer Engagement Beta 👨💻
Brand Referral Bonus Rates by Category: https://sellercentral.amazon.com/gp/help/GL9HPJ34VBFP76HX?ref=brb_help_amtu
How to Generate & Implement Attribution Tags for Your Campaigns: https://advertising.amazon.com/dsp/help/amazon-attribution-c?ref=brb_tagchnl#GJ6T2ZUW5X79M7KR
Featuring: - Nicolas Martinez, VP of Marketing, Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Who knew what would be in store for Yanni after coaching college basketball? 🏀 Yanni Hufnagel is the founder and CEO of Lemon Perfect, a zero-sugar cold-pressed lemon water that’s full of flavor and packed with antioxidant vitamin C.
Inspired by visits to the local sports nutrition store, Yanni ventured deeper and deeper into the ketogenic diet. It all started with organic lemon water… which he hated. 😩 Tired of the bland taste and impractical preparation, Lemon Perfect was a solution that combined the natural, nutritional benefits of the simple drink and mouth-watering flavor. 🍋💥
Join Vendo's business development manager, Yoji Cole, and Yanni as he describes his journey of getting his product to market and the everyday, health-conscious consumer’s daily routines. High-spirited and relentless, Lemon Perfect was destined to innovate the nutritional beverage space.
Topics include: -Selling a dream and vision -Championing your product -Scoping out audiences and the current market -The science behind Lemon Perfect
Featuring: - Yanni Hufnagel, Founder & CEO, Lemon Perfect - Yoji Cole, Business Development Manager, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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WE MADE IT! Prime Day 2021? CHECK! ✅
A couple weeks ago, Nicolas left us with some last minute action items to maximize sales -- in the short and long term -- from this annual event.
This week, Vinny and John check out the numbers to see just how effective these techniques were given some new factors that were in play this time around.
From Prime Day being on a typically-low Monday/Tuesday to a Q2 sendoff, we go through this year’s successes and possible setbacks as well as an action plan for the rest of the year. 🏋️♀️🔍
Weeks of preparation went into strategizing with our brands. 🧐 Like an instant replay, we’ll go through highlights and unexpected events that we managed as the event went on.
Join us to discover if your brand underwent similar experiences and how we pulled off yet another amazing Prime Day in this waning pandemic. 🚀
Topics include: -FBA inventory and FBM 📦 -Exclusive discounting 🤑 -Budgeting and play-by-play ad strategy -Analyzing the catalog and BSR 📈
Featuring: – Vinny Alvarez, Director of Amazon Accounts – John Teall, Amazon Account Strategist
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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JUST IN: Amazon has just announced its latest feature on Seller Central that allows sellers to respond to negative and neutral feedback. In the chance that a brand gets 1 to 3 stars, they will now be able to engage with customers via templated emails. 📝
This is a major move towards more trustworthy buyer-seller relationships and brands enhancing their public image on the platform.
Furthermore, this is a long-awaited feature - especially for those accustomed to being able to do this via D2C - as it is granting brands more control and putting customer satisfaction at the forefront of their system.😄 No need for arduous, hard-to-strategize ways to win-back customers and contact them directly. In order to access this tool, you have to be brand-registered and the official seller of the product.
Topics include: - Amazon’s official announcement - Old-fashioned customer engagement 🤝 - Courtesy refund and replacement 💵 - New messaging features
Featuring: – Nicolas Martinez, VP of Marketing, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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It’s that time of the year again! 🎉 PRIME DAY—The opportune time to show off your brand in this annual celebration of fast shipping and hard-to-beat deals. Hopefully, you’ve been prepping for this major event but if not, don’t sweat! 😅 We’ve got helpful LAST MINUTE tips to help optimize your inventory, deal offerings, and bids for the boost in traffic and sales.
There are some last minute checks YOU MUST make before sending off for the big event. First off, inventory—you can expect your numbers to skyrocket around this time and you want to be ready to provide. 🤞
Having back up options ready to go to secure your deal status is also a way to combat suppression and ensure you’ve got ridiculously tempting offers that’ll be hard to refuse.
You’ll also find a jump in recommended ad bids so you’ll want to make multiple optimizations each day. Don’t let the ad budget run out!
And of course, promote off-Amazon. Social, paid search, website, email—the whole host of ways to capture your audiences! 🔧
Topics include: -Stock Up Inventory for both FBA and FBM 🎁 -Setup Deals & Check Deal Status 💸 -Ramp Up Bids & Budgets for on-Amazon Ads -Promote off of Amazon 🔌
Featuring: – Nicolas Martinez, VP of Marketing, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Last year, Amazon released the Onsite Associates Editorial Program beta. Through this program, participating content providers (i.e., publishers) earn affiliate commissions from Amazon for qualifying purchases. 🔑
It’s an extension of their Amazon Associates program, which was designed to utilize third-parties’ product-related content to enhance customer reach and product discovery. 👁🗣 These onsite editorial recommendations are a designated PR section on a keyword search result page that highlight accolades or important features of your product.
We’ve conducted our own case studies here at Vendo and have come to some hit-or-miss conclusions. However, when the program is its most effective, there can be some significant gains, such as a 50-70% lift within the first month.
Tune in to discover how to make the most out of this new program and innovate the way others see your brand! 🛠
Topics include: - Picking high authority products 📈 - Selecting impactful keywords 🔍 - KPIs and placement - Correlation with ad performance and organic ranking 📊
Featuring: – Nicolas Martinez, VP of Marketing, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Walmart.com continues to make major steps towards a more Amazon-esque ecommerce platform. 🔆 This past month, they had their beta launch for a search brand amplifier, which allows for the creation of a “collection page” much like the landing pages for Amazon brand store ads.
Advertising paired with carefully curated creative assets allows your brand to shine and voice why it is the best out there. Amplifiers allow branded content to boost presence and search ranking on related pages.
In addition to this, Walmart.com has implemented negative keyword targeting, which prevent seller's ads from being shown on the platform, narrowing down your product to only its most relevant searches. ❌
Michelle and Gefen go over all the ways these changes translate over to the Amazon space. Watch as they go through several examples for brand stores and sponsored headlines and explain the best practices for showcasing the best your products have to offer. 👁💡
Topics include: - Walmart.com vs Amazon practices - Creative real estate 🎨 - Web vs mobile ads 📱 - Analyzing page placement
Featuring: – Gefen Laredo, Amazon Advertising Manager, Vendo – Michelle Long, Walmart Marketing Strategist, Vendo
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A lot of times people think TikTok is not serious, but don’t be fooled by current viral videos on TikTok! They’re not just entertaining videos made by the Generation Z. 👯♀️ Did you know that TikTok has about 1 billion monthly active users? 🤯 Now is the time to outsmart the competition and reach those huge audiences. Much like advertising on any other platform, you have to learn the algorithm to maximize your presence and following. 📱⚡️ No two "For You" feeds are going to be exactly the same, due to the sheer number of factors and variations involved; as the name implies, these recommendations have been carefully curated for you.
Dariya will go through all her recommendations for landing on more "For You" pages, as well as other tips to get on this booming platform. Simply follow these guidelines: 1) Build your presence. 👋 2) Produce HIGHLY ENGAGING and entertaining videos. 🤣 3) Define your target audience. 🎯 4) Combine your audiences. 📣 Lastly, 5) Create shorter videos with trending effects. 🕺
Let’s get creative and SELL MORE!
Topics include: - Hashtags #️⃣ - User interactions and the algorithm 📈 - Using filters and effects - Integrating TikTok into other social media
Featuring: - Darıya Smailova, Senior Digital Media Buyer Manager, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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In previous episodes, there is no way you have heard Gefen and Michelle tackle advertising without mentioning Pacvue.
Vendo invites Sok Khann, Director of Customer Success at Pacvue, to expand upon what this powerful advertising tool can do for your Amazon and Walmart.com business. 🛠
We learn that people who are advertising on Walmart.com are also managing other channels. One thing to keep in mind is that Walmart’s ad auction adds an additional element to a successful advertising strategy. 📈✏️
Sok, Michelle, and Gefen give us the lowdown on options to boost your brand’s presence on various marketplaces.
Find out how to avoid overshooting bids and curate effective campaigns. Your game plan depends on various factors such as the product category, supply and demand, and targeting! We’ll also uncover similarities between Walmart and Amazon as the two compete to beat each others numbers! 🧮💵
Topics include: - Auction bidding 💸 - Budget parameters on Walmart.com 📊 - OPD releases - Advertising presence 🖼
Featuring: - Sok Khann, Director of Customer Success, Pacvue - Gefen Laredo, Amazon Advertising Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Today, we sit down with Helium10's Director of Customer Success & Training, Bradley Sutton. 👔 From qualifying as a sumo wrestler to starting his own car parts business at 19 years old, Bradley’s myriad of experience proves he’s always had the enterprise to drive one of the leading tools for Amazon sellers, Helium10, which provides that data and insights you need to increase product ranking, revenue, and more! 💪💰
Join Darren and Bradley as they discuss what a powerful engine Helium10 can be for your brand. They make it easier for you to scope out your competition—long gone are the days where you can get by without getting into metrics and keywords. 📈🔢 We lay down all the new features and how to use them to optimize your sales. Bradley also gives his take on brick and mortar business saying, “You have a higher chance of success if you have a long track record of online success already.” 🧠 Let’s help you dominate the buy-box and get your product on the market! 🚀
Topics include: - Bradley Sutton: Most Interesting Man🕴 - New Helium10 features 🔵 - Why you need tools to be successful on Amazon - Tracking keywords, reverse ASIN tools 🔎 - Brick and mortar vs. E-commerce 🖥
Featuring: - Bradley Sutton, Director of Customer Success and Training - Helium 10 - Darren Saul, CEO - Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Since 2010, Alex Dastmalchi and the Dastmalchi family of brands has been committed to creating everyday products worthy of your daily routine.
Driven by his humble and turbulent upbringing in war-torn Iran, Alex set out to become a successful entrepreneur. 🌠 Today, he owns and operates a collection of lifestyle, beauty, and wellness brands with products that aim to make the mundane feel exciting, and the basic seem brilliant.
Dastmalchi Brands’ philosophy is grounded in the idea that “feeling good is not a luxury but a necessity.” 💆♀️💆♂️✨
Join us today as Alex shares his inspiring journey to create these exciting line of products. 🧖♀️🧴
Featuring: - Alex Dastmalchi, Founder - Vanity Planet, Dastmalchi Brands - www.vanityplanet.com, www.dastmalchi.com - Yoji Cole, Business Development Manager - Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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We want Vendo to be an extension of your DTC brand. One of the concerns many of our clients face is Amazon becoming a cannibal for their brand. Woah, WHAT? 😱 Figuratively, a cannibal eats away at the organic growth and traffic of your brand outside of the Amazon marketplace. The goal is to strategically separate or synergize growth of multiple audiences from different traffic sources. There are many tricks to do so, which takes a bit of creative coordination. 🧠🔌⚡️
The answer is in the data. Magnifying your Amazon audience data and new audiences, while excluding your DTC audiences, is the best way to streamline a new sector of customers without it interfering with your DTC business. There are multiple ways of collecting data, whether its pre or post-purchase. Coupons, insert cards, and Amazon orders reports are just some of the solutions to build contact lists. 📨👩💻
Topics includes: - What is cannibalization? 👹 - Excluding or creating new audiences 👋 - Customer-matching - Coupons, insert cards, mailers 📮 - Utilizing data 📊
Featuring: - Leah Bicknell, Business Development Associate, Vendo - Dariya Smailova, Digital Media Buyer, Vendo - Nicolas Martinez, Senior Marketing Strategist
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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On this episode, we are joined by the CEO of Elevate Brands, Ryan Gnesin, who just closed a $55 million funding deal to acquire and scale Amazon businesses. 💰🤝
But what does that mean?
He’s here to explain the Aggregator Business Model, which is an alternative to the marketplace model we are typically used to with platforms like these.
Gnesin’s journey began by being a 3rd-Party seller at scale. 🧐 These “small businesses” were the heart of success without any sophisticated capital and so Gnesin decided to start acquiring some of these other businesses.
Now Elevate has a catalog of over 8,000 product SKUs and an average rate of 200% growth post-acquisition. 🚀Tune in to hear how third-party sellers are the heart of the “everything store.” 🏬
Topics include: - The Story of Elevate Brands - Generating revenue as a third-party - Sellers to aggregators - Scaling brands - Dealing with growing competition
Featuring: - Ryan Gnesin, CEO, Elevate Brands - Darren Saul, CEO, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Omni-channel Strategy for Walmart Marketplace - Vendo Podcast Ep 47
One of the things that makes Vendo special is our holistic approach towards the relationship between online retail and brick & mortar retail. 🌎For Walmart.com, we have worked closely with our Team Direct counterparts (who manage brick & mortar retail) to design an omni-channel strategy that grants customers a fully-sought out retail experience online and in-store. 🖥
We have optimized our account management system to a brick and mortar foundation, ensuring our clients get that one-on-one consultation and support. 🤝 Securing the vision of the merchant and best position of the brand requires us to go through a comprehensive checklist that also satisfies Walmart’s own seller’s requirements.
All of our efforts create a synergistic relationship between Walmart, suppliers, sellers, and the customers. ⚡️
Topics include: - Optimizing merchandise portfolios 📖 - Creating item pages and effective content - Listing requirements ❗️ - Matching the customer with the buyer ✅
Featuring: - Michelle Long, Walmart Marketing Strategist, Vendo - Shelby Smith, Strategic Walmart Account Manager, Vendo - Ryan Halford, Sales Team Leader, Team Direct
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Expert’s Guide to Amazon Marketplace - Vendo Podcast Ep 46
Here at Vendo, we are dedicated to delivering you up-to-date and insider info to help you optimize your sales experience on Amazon. ⬆🚀 It is our absolute pleasure to have Kevin King, e-commerce veteran and Amazon expert, share his wisdom about selling top products and catapulting your brand! He shares his insight on the new directions Amazon is headed towards and what this means for sellers. He does not miss a single point, from international growth to branded content. 🌍🤝
More about Kevin:
Kevin King has been involved in internet marketing and e-commerce since 1995. It's been 30+ years since he last received a paycheck from someone else. He’s traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal.
He sells millions of dollars of products on Amazon.com. He has been a recurring guest on over 30 FBA and e-commerce podcasts and is a highly-sought-after speaker at Amazon conferences worldwide (spoke at more than 30). He also mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit.
Topics include: - International marketplace 🗺 - Latest changes and rules ❗️ - Optimizing product listings - Diversifying your e-commerce knowledge 🧠⚡️ - The future of online business
Featuring: - Kevin King, E-Commerce Expert - Darren Saul, CEO, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Walmart sellers! Have you seen a change in your attribution numbers the past couple of weeks? 😱🧐 That’s because Walmart.com has changed their advertising attribution model and it can be pretty tricky to understand. We’ll get you up to speed on what this means for big-ticketed products and all those clicks you’re getting.❓
The fluctuation in numbers is Walmart’s attempt to up their own stats but it can have some serious repercussions on how we count ad views and their effectivity. 📊 As Walmart continues to adapt an Amazon-like model, you’ll find how some sellers are skeptical about the accuracy of the new data. Find out more about how this will effect your advertising strategy moving forward!
Topics include:
• Removed and added attribution services ❌ • Navigating keywords 🔍 • Return rates • Working for the long-term ⏳ • Ad comparison and strategy alignment
Featuring: - Gefen Laredo, Amazon Advertising Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Walmart Marketplace is a top tier platform that can skyrocket your business by adding an increasingly lucrative sales channel. Considering the fast-track it has been on the last couple years (rivaling Amazon as the 2nd most popular marketplace), it is important to understand why many companies flock to the American grocery-turned-retail mega-corporation to show off their products and how YOU can too. 💵
Today, we are talking to Raghav Mathur, Business Development Manager from the Walmart.com team to learn about the 3rd-party marketplace. 📰📈 Similar to Amazon in a lot of ways, but you'll be surprised how certain nuances differentiate and make Walmart a major competitor.
Topics include:
• Partnerships and integrations 🤝 • WFS (Walmart Fulfillment Services) 📦 • Eligibility for Walmart Seller credit • How to outcompete 💥🥊 • Controlling your content
Featuring: - Raghav Mathur, Business Development Manager, Walmart.com - Mark Jordan, Walmart Account Strategist, Vendo - Darren Saul, CEO, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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In their early 20s, entrepreneurs and brothers Sam Lewkowict and Alex Lewkowict saw that there was an untapped area in the beauty market -- straightforward skincare for a guy's chemistry 🧼🙋♂️.
So they dropped out of college, and took it head on, launching Black Wolf in 2018 with the vision that skincare should put simplicity and effectiveness at the forefront.
The brand was a DTC hit, and would soon catapult Sam's career to new heights and spots on the Forbes 30 Under 30.
Join us today as Sam speaks on the risks he has taken to harness the authenticity of his brand and why he does not look back. 💥🥊
Featuring: - Sam Lewkowict, Co-Founder & CEO - Black Wolf - www.blackwolfnation.com - Yoji Cole, Business Development Manager - Vendo Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
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Ever wonder where you’re getting your customers on Amazon? It is currently challenging for business owners to measure the success of external traffic sources from social media to email-based discovery. 📩📱 That is where Amazon Attribution comes into play!
Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. Learn and optimize how you target your key audiences! 🧐⚡️
Topics include:
• Amazon Attribution metrics 🔍 • Creating an attribution tag #️⃣ • Limitations of this feature • Cross-channel digital marketing 🌎 • Driving sales
Featuring: - Dariya Smailova, Digital Media Buyer
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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Your success on Amazon rides on how you work your way up the ranks — especially when it comes to BSR. The Best Seller Rank is filtered into its own page that highlights the best of small and large listing categories. 📖 That seemingly little number is a BIG marker that is essential in standing out in the multi-million product catalog that you are up against. 👀🥊
It is a really good indicator for the longevity and reception of your brand on the platform. 🌱 From inventory to portfolio drivers, here at Vendo we analyze the best of what your brand has to offer and make sure that’s captured on Amazon. 👍
Its holistic ranking system can be hard to crack but that’s why we’re here!
Topics include:
• Historical sales 📈 • Product pricing and inventory • Promotions 🤑 • How categories work • BSR vs Keyword ranking • Sales ranking in the long-run
Featuring: - Vinny Alvarez, Senior Strategic Account Manager, Vendo - Russell Hsu, Strategic Associate, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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Reviews & The Impact for Ecommerce (ft. Stephen George, CEO, Surkus) - Vendo Podcast Ep 40
We’ve done plenty of videos on how to garner more customer reviews, but now it’s time to delve deeper into the "why?". ❓🤝 What does former co-founder of Groupon, Stephen George, have to share about the importance of customer feedback? A marketing pioneer in his own right, George has gone on to found two innovative apps, Amaze and Surkus, both global experiential marketing platforms used by local SME’s to Fortune 500 companies. 💵👩💻
Join Nicolas and Stephen as they discuss the power of the consumer and how their reception can move e-commerce markets. Hear more about the Surkus app and how it is uniquely designed to convert more potential consumers at a much lower cost that traditional digital advertising. 💫💻
Topics include:
• The Importance of Connecting Brands with Real Customers • The Past, Present, and Future of Customer reviews on Amazon & Walmart.com • The Customer Connection: Brand Engagement, Loyalty, & Retention • Marketplace Sponsored Review Programs (i.e., Amazon Vine, Walmart Spark) vs. 3rd-Parties • Repurposing Reviews (i.e., UGC/User-Generated Content)
Featuring: - Stephen George, Founder & CEO, Surkus (www.surkus.com/) - Nicolas Martinez, Senior Marketing Strategist, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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It is vital for Amazon sellers to utilize various external media strategies to drive traffic. Without Snapchat or Facebook pixels, landing pages are the best bet for tracking attributions. 👩💻🔍 See all your views and watch your ad performance! Landing pages are used to promote Amazon products and offer stellar customer service. Making the most out of this will showcase your product or store in a new light! 💡🤩
Dariya gives us all the quick tips for creating your own landing pages, whether it be DIY or using a generator. Beautiful, optimized pages can lead to more conversions and be a major sales funnel. You can also collect more data with coupon promotions and calls-to-action. Make something that shows off the value of your product! 🎨⚡️
Topics include:
• Scarcity tactics • FOMO strategies • Optimizing buttons and calls-to-action • Ratings and reviews • Keyword and design optimization
Featuring: - Dariya Smailova, Digital Media Buyer, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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2021 Updates on Walmart Performance Ads - Vendo Podcast Ep 38
As we ring in a new year, it’s important that we get a refresher on what Walmart Performance Ads are. 🧠🏋️♀️ There have been plenty of updates to Walmart.com since our last episode on placement bidding, product sponsorships, and brand amplifiers. We are seeing many resemblances to the Amazon ad platform, so it sounds like Walmart is starting to realize how MAJOR ad space is for profit. 💰🖼
Gefen and Michelle discuss how Walmart has transformed in the past couple of months, and what we can expect in Q2 and Q3. ⏳Referring back to what we know about Pacvue and optimizing your ad strategy, we’re giving you all the essentials for making this a MONEY-MAKER of a year. 🤓💵
Topics include:
• Pick-up and delivery services • Brand amplifiers and sponsored products • Search terms and attributions • Negative targeting
Featuring: - Gefen Laredo, Amazon Advertising Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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Brand analytics offers great insight into how your business is doing recently and can be especially helpful for predicting the long run. We highlight 5 key points for using your data to plan ahead and optimize your strategies. Forecasting and historical data depends on attributions that help monitor your sales and spending. See the numbers and get into action! 📊🦾
Join us for the 3rd and final installment to Vinny and Russell’s Data Analytics series!
Today’s news: FORECASTING! Looks like high sales velocity with a chance of new customers. 😁☀️
Topics include: • P1 and P70s • Inventory and cataloging 📦 • Understanding performance trends 📈 • Quarterly growth 🌱 • Creating a motile business strategy 🏃♂️
Amazon and Walmart do not allow you access to an essential means of marketing your brand: costumer email addresses 🤔. To really win on these marketplaces, you have to get savvy about how you obtain customer contact info so that you can begin to develop long-standing relationships and promote your brand over the long-term.
While snail mail 🐌✉️ might seem outdated, postcard mailers are an EFFECTIVE means of communicating with consumers and giving them the freedom to communicate back, without the restrictions of Amazon or Walmart 🙌📑
Nicolas discusses how you can cultivate a direct communication channel with your customers. More likely than not, beautifully crafted branded material (via postcard mailers) that offer an enticing offer will catch their eye. Learn more about this unique way to engage with the online consumer!
Topics include: • Finding your customers mailing address 📦📊 • Postcard mailer content • Landing pages for acquiring contact info and/or reviews • Email follow up sequence to drive reviews • Text/e-mail marketing opportunities 📱📧 • Remarketing ideas 💡
Featuring: - Nicolas Martinez, Senior Marketing Strategist, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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It can be tricky to garner reviews and obtain that longstanding customer loyalty. 🙌 🤝 How can I drive customer contact acquisition in order to boost reviews & sales? 🤔 PRODUCT INSERT CARDS are a cost-effective and efficient solution. They are low cost as you're already shipping out items with them. Kill two birds with one stone! 🐦
Nicolas does an overview of both the traditional and more innovative uses for these customizable cards. ✏️ Tailor your insert cards to express gratitude, encourage reviews, and promote your brand to customers who you have already hooked so they keep coming back for more! 🤩
Topics include:
• Driving Reviews • Acquiring Customer Contact Info (i.e. emails & phone #'s) • Remarketing Ideas ♟ • Customer Service / Open Communication Channel 🗣🗣 • Cross-Catalog Exposure • Repeat purchasing ⏳ • Stylizing your insert cards ✨
Featuring: - Nicolas Martinez, Senior Marketing Strategist, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
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Apple has announced changes with iOS 14 that will impact how we receive and process conversion events from tools like the Facebook pixel. 📲 Businesses that advertise mobile apps, as well as those that optimize, target, and report on web conversion events from any of our business tools will be affected! Get a preview to these incoming changes before it complicates your successful ad campaigns. 🧐📈
Facebook’s Aggregated Events Measurement allows for measurement of web events from iOS 14 devices. Dariya demonstrates what you can do to prepare so that you can continue to deliver and measure the performance of your campaigns. 🏋️♂️💵
Topics include:
• The AppTrackingTransparency framework 🎯 • Updates for Facebook SDK • App Events API 📳 • Reporting limitations 📑 • Targeting limitations 🎯 • Dynamic Ad limitations
Featuring: - Dariya Smailova, Digital Media Buyer, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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Your advertising strategy reinforces the legitimacy of your brand and its expansion. 🌍 We break it down between the defensive and offensive tactics. Would you rather highlight only the best your brand has to offer and allow for more organic growth? 🔒👥 Or would you rather invest more into getting your brand out against the market competition? 💥🥊
We personally recommend a hybrid approach, but every brand is different! 👕🧼🎮🍜 For some, the most sales come from new customers; others, a regular customer pool. In this podcast, we go over how you can tailor your ads based on your budget, revenue from ads, and natural reach.
Gefen and Michelle share the best practices for using branded or non-branded approaches to your advantage. 🔑 They also compare the landscape of Amazon and Walmart.com, as well as how the platforms affect the need for certain ads. 🅰️🆚🅱️
Topics include: • Branded vs non-branded ads 🎯 • Allocating your ad revenue and A-costs 🏷 • Driving growth and retaining profitability • Conversion rates and sales velocity 💰📈
Featuring: - Gefen Laredo, Amazon Media Buying Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
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Data from your Amazon brand store can be a GOLD MINE of insight into your performance and audience traction. 🔑✨ Media buys such as brand sponsorships lead the customer to your store, generating stats that can be EYE-OPENING. 👁⚡️
After TURKEY 5 (Thanksgiving to Black Friday to Cyber Monday), we can see a change in numbers for different categories. 🦃 We’ll find out how the amount of page visits, purchases, and ad clicks pan out for the rest of the year. 🗓
Vinny and Russell put two brands side-by-side to compare their tactics and resulting analytics. 🅰️🅱️ Looking into the numbers, they’re able to point out the hits and misses, and show you how your brand can adapt. 🏹
Topics include: • Call-to-actions with brand stores ✅ • Page views and visitors 👀📱 • Traffic and sponsored brands 🏃♂️ • Organic placements
Featuring: - Vinny Alvarez, Senior Strategic Account Manager, Vendo - Russell Hsu, Strategic Associate, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter Protect Your Brand & SELL MORE!™
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CONGRATULATIONS! 🎉 🎉 🎉 You just survived one of the most jam-packed weekends of the sales year. BUT WAIT! The grind doesn't stop after Black Friday or Cyber Monday. 💪‼️ Even if you’re thankful for KILLER performance these past 5 days, you need to develop a lead-out strategy. What happens in these next 3-4 weeks?
After successful average increases, it’s time to solidify those gains and use ‘em as the new baseline going into 2021. From rankings to sales, it’s all about the LONG GAME, BABY! 🏃♂️🏋️♀️
Nicolas gives you tips on how to truly reap the benefits of a successful Black Friday/Cyber Monday. Wielding those levers ensure you do not back out of competition and maintain that edge! 🤜👜🥖
Topics include: • Lead-out promotions 🧾 • New customer engagement 👋 • Remarketing • Using BFCM data to revise your advertising strategy and budget 💸 • Inventory management 🗃
Featuring: - Nicolas Martinez, Senior Marketing Strategist, Vendo
Contact Us: hello@vendocommerce.com www.vendocommerce.com/contact
Subscribe to our email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses: www.vendocommerce.com/subscribe-to-newsletter
Protect Your Brand & SELL MORE!™
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First, there’s Thanksgiving... then the notorious Black Friday, and then... the oh-so-tempting Cyber Monday! 🤯🦃 FIVE DAYS (aka "Turkey 5") of holiday shopping that your brand can bank on for major sales. 71% of consumers shopped Amazon this time of year in 2019. As social distancing discourages in-person shopping, you can expect that number to GO THROUGH THE ROOF in 2020. 🚀
Amazon’s Turkey 5 is quickly approaching and we’ve got all the last minute tips to you need to be prepared. Even if you’re locked in for the season, tune in for things you may have missed! ☑️
Nicolas goes over how to make your deals more enticing, which last minute marketing & advertising strategies you can employ, and how to monitor your gains. It’s crunch time but Vendo is here to help these next five days generate more 🤑🤑 and less 😱😱.
Topics include: • Discount Types 🧾 • Deal Structure • Amazon Advertising • Inventory Management & FBM Backup 📦📪 • Driving off-Amazon Traffic from Social, Email, & More!
Featuring: - Nicolas Martinez, Senior Marketing Strategist
Amazon is allowing access to EYE-OPENING data that can give owners better insight as to the brand’s reach, consumer behavior, and discovery. 👁🔑 These are all aspects of your brand that should be watched carefully and can be used to develop new strategies and campaigns. 🗒🔍♟
Repeat purchasing, demographics, and item comparisons are just some of the vast analytics you are able to find on Amazon, all organized in helpful seller’s modules. Dig deeper into conversions and competition to MAXIMIZE your performance. 🚴♂️🚴♂️
Vinny and Russell guide you through all the widgets you need to understand your brand inside and out. Analyze those numbers and trends like a PRO. 💪🏋️♀️
Topics include: • Navigating tools: Where it is, what it is 🗺 • Archiving practices • Essential metrics: glance views, conversion rates, traffic diagnostics, and MORE! 📊 • Stocks, buy box, and real time data analytics 💸 • Search-term and categorical data ⌨️ 🔍
Facebook ads are one of the most powerful external traffic sources for Amazon sellers. 🤳📱A successful Facebook Ads campaign will benefit you by way of increased sales velocity, which leads to a higher BSR, better keyword rankings and more profit.
The Facebook community continues to grow everyday with over 2 billion daily users. 👥With an average 35 minutes of use time per user, the platform is a hot spot for B2C and B2B advertising. Don’t let a single minute go to waste and get your brand on more screens! ⏱️💻
Dariya offers her top advice on mastering Facebook targeting. Hone in on your audience with one of the most popular platforms to-date. 🗣️🗣️🗣️
Topics include: • Targeting lookalike and custom audiences 🎯 • Nurturing leads and building loyalty with Facebook Custom Audiences 😄🤜🤛😄 • Getting super granular with Layered Targeting options
Featuring: - Dariya Smailova, Digital Media Buyer, Vendo
Amazon’s new communication guidelines for buyer-seller messages into full effect on November 6th! ⏰ Get ready for these changes with an overview on seller requirements for indirect and direct communication with customers. Messaging is CRUCIAL for keeping correspondence with third-party buyers and improving customer experiences. 💳
From order status messages to product review requests, communication ensures you provide the BEST costumer service along with your products. 😊👍
Nicolas goes over all the updates you need to know to be a proactive seller and gain helpful feedback from reviews. Keep those customers HAPPY! 🙏🙏🙏
Topics include:
• How to use permitted and proactive permitted messages to your advantage 💬 • New rules and things to avoid when talking to your buyers ⛔️ • Return/related messages • Non-permitted messages ❌ • Styling guidelines 📝 • Other mandates and recommendations for using Amazon’s messaging service 📨
Featuring: - Nicolas Martinez, Senior Marketing Strategist
Official Updated Communication Guidelines from Amazon: https://m.media-amazon.com/images/G/01/rainier/help/legal/Communication_Guidelines_English_US_090820.pdf
Google is still the TOP place shoppers go when searching online for product information before making a purchase. 📲
63.2% of online searches in the US took place on Google, and 93% of mobile searches in the US used Google!
Dariya teaches you how Google and Google ads can amplify your reach and get your products in front of more eyes. If you’re on Google AND Amazon, they’ll most likely want to buy from you. 👀 👀 👀= 💰💰💰
Even if you are not on Amazon, you can most definitely get views on Google! 🤳
Topics include:
• Driving traffic and data collection from target audiences 🎯 • Google Ads with Zapier • Keyword strategies 🔠📨 • Campaign organization 📫 • Landing pages and calls-to-action • Video ads to connect with potential customers 🎬
Featuring: - Dariya Smailova, Digital Media Buyer, Vendo
Business owners should get into the habit of “buttoning-up,” 👔 which means getting filled in on all platform updates and revising your strategies accordingly. And you can expect PLENTY of updates with Walmart.com and their latest efforts to enhance the merchant experience.
Mark and Darren perform their routine CHECK-IN with what’s happening on the platform and how you can get ahead of the game. 🏀💯 Stay informed to stay ON TOP.
They share their opinions and predictions for what these changes may entail for sellers in the future. Find out what you now can and cannot do, and never miss a beat on business essentials. ☑️
Topics include:
• Omni merchant updates • Item 360 tool rollout and how to use it 🛠 • New strategies for item optimization • Leveraging reviews ⭐️ • Reviewing product presentation (copy and visuals) 🖼🎨 • Importance of understanding a Walmart.com content quality score 🔢 • How to smoothly transition into new system changes 🧘♂️📆
Featuring - Mark Jordan, Walmart Account Strategist, Vendo - Darren Saul, CEO, Vendo
A lot of you might be thinking—MORE software?! 🙀⁉️ Why do I need more than what’s already provided to me as a Walmart.com seller?! Well, what if we told you Pacvue allows you for better, more EFFICIENT advertising than the platform itself?
Gefen and Michelle show you how to track where your ad dollars are going and get more fulfilling consumer data using PACVUE. 🏈🏆
Pacvue is an algorithm optimizing software designed to improve eCommerce ad campaigns with holistic performance data and automation. 🤖💰 Save money AND TIME! ⏱
Topics include:
• What is Pacvue and how to navigate it 💻 • Building brand awareness 👁‼️ • Gaining a competitive advantage by dominating shelves • How to leverage your performance data 📊 • Optimizing your ad frequency with your investments 💳💸 • Integrating everything into the WPA platform
Featuring: - Gefen Laredo, Amazon Media Buying Manager, Vendo - Michelle Long, Walmart Marketing Strategist, Vendo
Content is KING! 👑 Amazon Launchpad offers various modules enhance your brand’s presence in the market, through optimized advertising, user experience, and of course—creative content. 🎨👨🎨
Vinny and Nicolas will give you an in-depth tour of the program and show you ways that this will be a GAME-CHANGER for your brand. 🏈🏆
From Premium A+ content to product placement that’s a cut above the rest, Vendo is here to help you shape your catalog for success. 🌟🌟🌟🌟🌟
Topics include:
• How to navigate Launchpad 💻 • Eligibility requirements for the program • Taking advantage of your creative real estate • Using Premium A+ content to stand out ✨ • The new Launch Merchandising Package (LMP) 🚀 • How to make the front page of Amazon marketing initiatives • Being a part of Amazon’s Ad Network 🤝
When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media that aren’t backed by ad dollars is still low. 📉
But with these 8 tips, watch your insights SOAR on Facebook, Instagram, and Twitter. Find your audience and establish an attention-grabbing presence on social media. 👀👀
Behind every successful ad campaign is a consistent and creative social media presence that strengthens brand, relationships, and trust. 👥📈
In this podcast we go over how you can stay on top and get your creative juices flowing. 🧠⚡️
Topics include: • Best practices for each social media platform • Post optimization (i.e. demographic analysis, caption-writing, stories, filters) 😻📲 • How to build a social media strategy 🤝 • Giving your content value • Consistent media presence • Navigating your analytics 🔢📊
Prime Day is right around the corner even if the official dates have not been confirmed yet (ahh, you gotta love Amazon 🙄).
SO, are YOU ready?!
If you're like a lot of Amazon sellers out there, you have probably been confused by the constantly changing deadlines to submit deals, dates for the event, etc. But that's okay, that's why you have Vendo! 🤓
In this podcast we go over how you can nail the last minute prep for the biggest event of the year on Amazon (did you know 25% of U.S. households made a purchase on Prime Day last year?!).
Topics include: • Promotional Structure: Pre-Prime, Main Event, Post-Prime • Goals & Discounts • Deal Types (🚨 Prime Exclusive Discounts are due this Friday, 9/25!) • Boosting Sessions & Conversion Rate • Inventory Management • Amazon Ads • External Marketing & Ads (i.e. social media, paid search, email, influencers, & more!)
Learn about Amazon Posts, a relatively new beta program that enables sellers to post content on a social media like platform in order to grow brand awareness, target competitors, drive traffic, and of course - drive sales! And to top it off, it's FREE to use.
We go over: • Why You Should Participate • Where Amazon Posts Show Up • How You Setup & Create Amazon Posts • Types of Posts • Tracking/Data Analytics
Featuring: - Nicolas Martinez, Senior Marketing Strategist Subscribe to our channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
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Learn about a very important topic that a vast majority of Amazon sellers do not utilize: how to best leverage Facebook ad types in order to drive quality traffic to Amazon. We discuss the different ad types that will help boost sales velocity, leading to an increased Best Seller Rating (BSR) and higher search rankings. We also go over the 3 main objectives of Facebook ad campaigns: awareness, consideration, and conversions. So why wait?! Listen to this podcast and start growing your Amazon business today!
Featuring: - Dariya Smailova, Digital Media Buyer
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COVID-19 is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to find opportunities that will help them build personalized and lasting relationships with their audiences from a safe distance. Unprecedented times call for adjustments to your online advertising, and we can help.
We’ve compiled 6 strategies for running Facebook and Instagram ads effectively during the pandemic:
(1) Stay consistent and extend your high-performing ads (2) Build brand awareness with your online audience (3) Find new leads and build your email marketing list with lead ads (4) Focus on remarketing campaigns (5) Test new ad creative and audiences (6) Try Facebook and Instagram Live
Featuring: - Dariya Smailova, Digital Media Buyer - Nicolas Martinez, Senior Marketing Strategist
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In this podcast, we take an in-depth look at how to get setup as a new brand/seller on the Walmart Marketplace, as well as discuss some of the changes that have made headlines in the last few weeks.
Topics include: best practices to launch on the platform, logistics recommendations, omni-channel restructuring of the Walmart dot com team (laying off of hundreds of category specialists), the transition from a 1P business model to a more self-service 3P model, and more!
Featuring: - Mark Jordan, Strategic Account Manager, Vendo - Darren Saul - CEO, Vendo
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Disclaimer: Vendo has no affiliation with Walmart
Learn what the top 1% of Amazon sellers are doing to crush the competition. From the more traditional objectives of product inserts such as providing customer service and product information, to more complex objectives such as acquiring reviews and customer contact information, we go over why product inserts cards have never been so powerful for driving growth on Amazon and Walmart.com. Be sure to listen until the end, as that is where you will get the biggest golden nuggets.
Featuring: - Nicolas Martinez, Senior Marketing Strategist, Vendo
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In this podcast, we conduct an overview of the the 3rd largest Amazon Marketplace: Japan. After speaking with Amazon and launching brands internationally, we have some key highlights we are excited to share with you. For example: lower referral fees, a growing customer base, a points reward system, unique marketing events, and more!
So sit back, turn up the volume, and listen as we demystify Amazon Japan!
Check out this full Amazon Calendar of Japanese Holidays! https://drive.google.com/file/d/1xOYUioYkKr1qKYgYlB5ZW1Hcg9XFM2OD/view?usp=sharing
Featuring: - Vinny "Mr. Worldwide" Alvarez - Senior Strategic Account Manager, Vendo - Darren Saul - CEO, Vendo
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In this podcast, Vendo's newest teammate and former Walmart dot com category specialist and account manager, Mark Jordan, discusses the latest Walmart marketplace updates and best practices with Vendo CEO, Darren Saul.
From the emergence of Walmart+ (a competitor to Amazon Prime), to the integration with Shopify, it is an exciting time for the Walmart marketplace.
Featuring: - Darren Saul, CEO, Vendo - Mark Jordan, Strategic Account Manager, Vendo
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Disclaimer: Vendo has no affiliation with Walmart.
🔥AMAZON ADVERTISING HOT TOPICS FT. JEFF COHEN OF SELLERLABS 🔥
What happens when two Amazon advertising leaders get together to talk Amazon? Golden nuggets are dropped! 🔑 You don't want to miss out on this one.
Topics include: ➡️ Sponsored display advertising pros/cons ➡️ New sponsored display product targeting feature ➡️ Sponsored brands + Video (video in search) and rising CPC’s ➡️ Dynamic bidding efficacy and high CPC ➡️ & More!
Featuring: - Jeff Cohen, VP of Marketing, SellerLabs (https://www.sellerlabs.com/) - Gefen Laredo, Advertising Manager, Vendo
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HOW TO MAXIMIZE YOUR AMAZON BRAND STORE
Did you know you can create your own mini-website/store on Amazon? And you can even give it your own branded URL?
In this episode we talk about the plethora of ways you can go about leveraging Amazon Brand Stores.
Topics include: - What brand stores are - Best practices: creating brand awareness, boosting social proof, leveraging seasonality, incorporating video content, cross-promoting your catalog, and boosting the performance of on-Amazon sales promotions - On-Amazon ads to brand stores - Off-Amazon ads to brand stores - Off-Amazon marketing (i.e. organic media & email marketing) - Tracking sales attribution when driving to brand stores - New Features: shoppable images, bulk product uploads, hiding out of stocks, and more!
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Featuring: - Vinicio Alvarez, Senior Strategic Analyst - Vendo - Nicolas Martinez, Senior Marketing Strategist - Vendo
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Learn how to get Amazon reviews and drive consistent review velocity so that you can reach top of page 1 search ranking!
Some topics covered include: Early Review Program, Vine Review Program, Amazon Review Request Button, and Email Marketing.
We also touch on some of the more innovative initiatives to get reviews pre and post purchase, such as leveraging product insert cards, postcards, landing pages, and paid media.
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Featuring: - Nicolas Martinez, Senior Marketing Strategist - Vendo
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Learn how to better leverage your Instagram in order to drive growth for your Amazon and Walmart.com business.
We'll take you through the most up-to-date ways to build your engagement and audience, as well as some specific tools and strategies for driving that traffic back to your product pages and brand stores.
Topics covered include content creation tips, hashtag optimization, influencer marketing, brand partnerships, recent trends, and more!
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Featuring: - Dariya Smailova, Digital Media Buyer - Vendo - Nicolas Martinez, Senior Marketing Strategist - Vendo
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In this episode, Vendo's Digital Media Buyer and Senior Marketing Strategist explain that TikTok is not just the latest craze amongst Gen-Z consumers, but it is also a refreshing way to showcase the versatility and fun of your brand. They'll take you through various ways to build your engagement and audience so that you can make the most out of this highly-downloaded platform in order to build brand awareness and boost your sales!
Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
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Featuring: - Dariya Smailova, Digital Media Buyer - Vendo - Nicolas Martinez, Senior Marketing Strategist - Vendo
Protect Your Brand & SELL MORE!™
If you have ever tried driving traffic and sales from off-Amazon channels (i.e. paid media, organic media, email, etc.) back to Amazon, then you probably know there is not a one-size-fits-all solution and data and sales can get lost along the way.
In this episode, Vendo's Digital Media Buyer and Senior Marketing Strategist explain the different strategies and tools for tracking sales and analyzing data when driving traffic from off of Amazon onto Amazon.
Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
Contact Us: hello@vendocommerce.com https://vendocommerce.com/contact
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Featuring: - Dariya Smailova, Digital Media Buyer - Vendo - Nicolas Martinez, Senior Marketing Strategist - Vendo
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In this episode, Vendo's Amazon Adverting Manager and Senior Marketing Strategist take a deep dive into 2 of Amazon's prominent self-service advertising campaigns: Sponsored Brands and Product Targeting.
Learn the various tips & tricks on how to leverage these campaign types so your products can move up in the rankings and see both long-term and short-term increases in both paid and organic sales!
Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
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Featuring: - Gefen Laredo, Amazon Advertising Manager - Vendo - Nicolas Martinez, Senior Marketing Strategist - Vendo
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In this episode, learn how to sell internationally by using Amazon's variety of tools and services that help simply the process.
We will go over how to decide what products to sell, what marketplaces to sell them in, the launching in EU checklist, ongoing management, and much more!
Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
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Featuring: - Darren Saul, CEO - Vendo - Vinny Alvarez, Senior Strategic Account Manager - Vendo
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Disclaimer: Vendo has no affiliation with Walmart.
Yoji and Nicolas introduce you to Vendo's game-changing 6-Step Channel Control strategy, which can help your Amazon business grow by keeping unauthorized resellers off your product pages, increasing your buy box percentage (learn how to keep it at or near 100%!), and protecting your brand image, among other benefits.
Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
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Featuring: - Yoji Cole, Business Development Manager - Nicolas Martinez, Senior Marketing Strategist
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In this episode we discuss Walmart.com's advertising platform, which is looking to rapidly catch up to Amazon’s success in the advertising sector. We take a look under the hood and see how to set up, manage, and succeed with Walmart advertising.
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Featuring: - Darren Saul, CEO - Gefen Laredo, Advertising Manager - Korey Betts, Vendo Team Leader - Walmart.com
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Overview of external marketing & advertising strategies to help grow your Amazon business on the following platforms: Google, Facebook, Instagram Pinterest, YouTube, & Snapchat.
Topics from acquiring customer contact info, ManyChat Messenger flows, and sales attribution tools, among others, are covered.
Tune into future podcasts for a more in-depth look at each of the different plaforms!
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Featuring: - Nicolas Martinez, Senior Marketing Strategist - Dariya Smailova, Digital Media Buyer
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Learn how can better manage you Walmart.com business in the middle of the COVID-19 pandemic. We'll fill you in on new changes and tips so you don't miss a beat while you're at home.
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Contact Us & Subscribe to our Newsletter : hello@vendocommerce.com https://vendocommerce.com/contact Protect Your Brand & SELL MORE!™
Featuring: - Darren Saul, CEO - Korey Betts, Head of Walmart.com, Vendo
Join us in our very 1st episode of the Vendo podcast. Let us introduce ourselves to you and share our story, as well as what to expect with future podcast episodes. We will also give you some important information regarding how you can navigate your Amazon business during the COVID-19 pandemic.
Subscribe to our YouTube channel & email newsletter to learn more about how you can optimize your online Amazon and Walmart businesses!
Contact Us & Subscribe to our Newsletter : hello@vendocommerce.com https://vendocommerce.com/contact
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Featuring: - Darren Saul, CEO - Nicolas Martinez, Senior Marketing Strategist