Mumbrellacast: Recent Episodes
Mumbrella
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
13 September 2023 Advertising industry salaries have been revealed, showing benchmark wages right across adland. What's this tell us about the industry - and how can you use it to get a pay rise? Also today:
The second coming of cinema advertising: surprising new research suggests Australian advertising preferences are experiencing a 90s throwback.
And have you ever seen a brand do more collaborations than Vegemite? We look at the marketing value on both sides of the deal.
Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
30 August 2023 The latest radio ratings are in: we look at the big winners, and why some of the results have got broadcasters questioning the numbers. Also today:
Prime Minister Anthony Albanese has announced the date for the Voice referendum - so now the campaigns to convince Australians will begin in earnest
Free-to-air TV has united behind the VOZ Streaming platform. What will it mean for BVOD in Australia?
Join Michael Thompson & Adam Lang for a look at everything under Australia’s media and marketing umbrella.
23 August 2023 Krispy Kreme dumped an offensive commercial this week after being alerted to the gaffe by Mumbrella. But how did it get through in the first place, and will it do lasting brand damage? Also today:
Outdoor advertising is on the up - we look at why
The best work perks in adland - what would draw you to your next workplace?
And a spike in magazine readership suggests the end is not yet nigh for offline media
Join Michael Thompson, Adam Lang & Sean Aylmer for a look at everything under Australia’s media and marketing umbrella.
16 August 2023 Australia's gone wild for the Matildas. Is this the turning point for women's sport in this country? Has it changed the way brands think about sport, and should the companies who backed them from the beginning be getting more praise? Also today:
Podcast and BVOD ad spends are rising, as the rest of the market sinks.
Seven West Media reported results today. We look at what it tells us about the market.
Mat Baxter, Huge CEO, has returned to Australia. Can he run a global advertising company from down under?
Join Michael Thompson, Adam Lang & Damian Francis for a look at everything under Australia’s media and marketing umbrella.
Join Sefiani boss Robyn Sefiani and Clarity Global Group's Sami McCabe on a journey of how and why the agency was acquired at the start of the year.
"What the fresh hell is this?" is a sentence many Twitter users may have uttered in the last 48 hours as they log into their accounts only to be hit in the face by a giant X. The team looks at the latest instalment of billionaire Elon Musk's rebrand execution for Twitter and examines what it means for ads on the platform (2:34). Then, News Corp's Dan Krigstein (10:33) and oOh!media's Cathy O'Connor (33:18) join the chat.
As the first game of FIFA Women's World Cup approaches, drama has emerged elsewhere in the sports world as the 2026 Commonwealth Games is now without a host – following Vic Gov's decision to pull out of its hosting duties. The team looks back on what turned out to be a big week of sports news (2:13). Then, a chat with Fear & Greed's co-founders, Michael Thompson and Sean Aylmer, on the business of business podcast (15:10).
As global results of media agency billings were released by insight company COMvergance, serious questions about its Australian figures remain unresolved (1:24). The team assesses the situation before reflecting on the first week of Meta's Threads, and if we should care about it (9:51). Then, a chat with Nova's chief growth officer Adam Johnson on its latest ratings (19:41) and Ogilvy PR's head of editorial Brian Corrigan on the agency's new B2B influencer offering (37:13).
In an extended news chat, the team discusses the recent rumours of Kyle and Jackie O returning to their old network SCA (1:52), before doing a mid-year check on the TV ratings of old guards and new formats so far (9:13). Then, a glimpse into the new Twitter rival, Threads, developed by Meta, about what we know so far and what’s to come (18:57).
The Australian advertising industry is on the verge of another drastic change, as a parliamentary inquiry into the state of online gambling ads has led to 31 sweeping recommendations, which, if adopted, could amount to a blanket ban for the category. The team discusses the news (2:00) before an audio campaign review with Connecting Plots' Tim Collier and CHEP's Amy Weston (12:09).
The team examines a new push for a junk food advertising ban from independent MP Dr Sophie Scamps and the resulting industry response (3:30), before looking at EssenceMediacom exec Pat Crowley's new in-house gig with long-time client, Commonwealth Bank (14:11). Plus, a chat with Rich Curtis on FutureBrand Australia's new B Corp Certificate and its meaning beyond sustainability (20:06).
Following Four Corners' investigation into the commercial deals between sports codes and betting brands, the team dissects the impacts of these arrangements on advertising (2:17), before a deep dive into GroupM's latest forecast figures on the global ad industry (10:27). Then, a chat with industry veterans James Greet and Steve Pollack on launching their new gig, The Payback Project, in Australia (17:29).
The team unpacks Victorian Government's message behind its decision to stop spending on print advertising (2:17), before discussing the launch of a new indie agency, Reunion, by ex-CHEP CEO Justin Hind (8:04). Then, a chat with CRA's Deb Hishon and ARN Media's chief executive, Ciaran Davis, on the revamped Total Radio measurement system, Radio 360 (12:12), and a sit-down with music festival promoter Casey Katz, of Untitled Group (26:12).
With dentsu now seemingly having its executive team in place, Darren Woolley, Damian Francis and host, Calum Jaspan discuss whether a holding group has splashed out on so many senior hires in a single year, and how that will play out moving forward (02:28). Plus, Initiative's chief strategy officer Chris Colter wraps 2022 in TV, who won, what media buyers are looking at, and what's getting ratings next year (27:35).
With the World Cup underway amidst a cloud of controversy, Damian Francis and Andrew Banks join Calum Jaspan to discuss whether sport has become the problem child of the ad world, before Avish Gordhan and Mandie van der Merwe chat about why Dentsu Creative is 'the lovechild of a traditional agency and a consultancy', and balancing a professional and personal relationship.
A year into one of the biggest roles in the Australian advertising industry, CEO of GroupM Aimee Buchanan and her latest executive hire, Mindshare's CEO Maria Grivas join Calum Jaspan to chat about the future focus of Mindshare, reshaping the group after some big changes, transparency, a cautiously optimistic approach to 2023 and Christmas parties.
In a festive Audio Campaign Review, 72&Sunny's Andy Flemming, CHEP Network's Katie Peacock, and Bear Meets Eagle on Fire's Toby Hussey join host, Calum Jaspan to chat about which Christmas spots hit the mark in what is the toughest brief out, and why brand codes should be thrown down the chimney for what could become Australia's 'Superbowl moment'.
In this week's Mumbrellacast, Kalila Welch and Calum Jaspan look at how Aldi's quirky creativity has helped it triple its market share in the past 13 years, and with Mark Richardson leaving, why Jenny Melhuish might be the right fit to carry on. Plus, Rose Herceg and Anathea Ruys chat about fixing ongoing stereotypes in advertising, and reflections on their own experience.
On the final Mumbrellacast upfronts special, SBS MD James Taylor and director of indigenous content Tanya Denning-Orman chat with host, Calum Jaspan about its bullish approach to 2023 as a 'premium destination', how it plans to cover a looming Voice to Parliament referendum, bringing First Nations stories into cultural consciousness, and why is does not see Nine, Seven, and Ten as its competition.
On this week's Mumbrellacast, the team discusses Visit Victoria's new deal with Netball Australia (02:11), COVID's impact on agencies as VCCP pulls out of the local market (09:15), SBS' Upfront (13:38), and the start of Christmas campaigns (22:27), before M&C Saatchi CEO Justin Graham chats behind the scenes on 'Come and Say G'Day', Woolies and M&C staying independent (24:57).
In the penultimate Mumbrellacast Upfronts special, oOh! Media's CEO Cathy O'Connor joins host Calum Jaspan to chat about last week's Outfront, which unveiled the outdoor company's new retail media outfit, Reooh. O'Connor runs through the playbook, while explaining why fewer words is more in outdoor creative, expanding programmatic, and the growing sports pillar.
On this week's Mumbrellacast: QMS hits pause on its 'communications pylon' City of Sydney rollout after complaints from Sydneysiders (01:38). Plus, some final notes on Seven's Upfront following an in-depth interview with sales bosses yesterday (13:17), before a look at sports sponsorships, in the wake of Netball Australia and Cricket Australia parting ways with fossil fuel partners - albeit for different reasons (23:16).
The next in line for the Mumbrellacast Upfronts Season stretch, Seven West Media’s Kurt Burnette and Natalie Harvey join host, Calum Jaspan to chat about not just relying on tentpoles to get you through the year, why Kyle ‘creates conversation’, how it is coming after social video’s slice of the pie, the value in retaining Australia’s number one sport and what happens if it goes without one in summer.
On this week's Mumbrellacast: how Tourism Australia is looking to use its new brand ambassador, Ruby the Kangaroo to bring the tourism industry back to its 2019, $60 billion level; whether TikTok should be brought under the News Media Bargaining Code; and Nine pulls print from Tassie. Plus, a chat with Kathleen Enright and Skye Lambley from recently launched (in Australia) creative sustainability consultancy, Salterbaxter.
On this week's Mumbrellacast, Andrew Banks and Emma Shepherd join host Calum Jaspan to discuss a busy Tuesday - three firms with their take on an Upfront. Then, The Guardian Australia's Gabrielle Jackson chats about their Ben Roberts-Smith vs the media podcast, before WeAre8 Australian CEO, Lizzie Young dials in from London to speak on the launch, and why brands should be advertising on the platform.
The second in the Mumbrellacast's Upfronts Series, Paramount ANZ's Rod Prosser and Dan Monaghan chat with host Calum Jaspan about the vast slate of programming set for 2023, its cross-platform sports offering (and how that could be expanded), ads on its SVOD services, and why the company leads on diversity.
On this week's Mumbrellacast, Andrew Banks joins host Calum Jaspan to discuss a potential new streamer in a much-touted match-up between Seven and NBC Universal. Meanwhile, ratings were down for the NRL Grand Final, and ad agencies turn their hands to art in this year's Rigg Design Prize. Also, an interview with Cummins & Partners new CEO Michael McConville, as he looks to put his stamp on the agency.
On this week's Mumbrellacast, Thinkerbell's Jim Ingram, Akkomplice's Glenn Dalton, and Kalila Welch join host, Calum Jaspan for another audio edition of Campaign Review, chatting about ads from AAMI, Toyota, Suzuki, and The Uluru Statement. Then, Think HQ's Jen Sharpe and Comms Declare's Belinda Noble discuss why agencies should work with clients that 'do good'.
In the first of Mumbrellacast Upfronts Series, Nine's Michael Stephenson talks through some of the main takeaways from the event, including why it devoted time to Stan if there are no ads to come, how the migration to Galaxy is tracking (and why the holdcos are leading that), why it will continue to be progressive in its presentation, and a deeper dive into more of Nine's updates.
On this week's Mumbrellacast, Kalila Welch and Andrew Banks join host, Calum Jaspan as Nine was the first cab off the rank in upfronts season, with the team dissecting any standouts from its presentation, plus the company's new employment bargaining agreement with its newspaper journos. Plus Al Crawford and Karina Keisler join the podcast to discuss the brand of the Royal Family, in a historic week following the passing of Elizabeth II.
On this week's Mumbrellacast, Kalila Welch and Andrew Banks join host, Calum Jaspan to discuss two major bits of news in the media and marketing industry, with the AFL securing a record $4.5 billion broadcast deal, and a number of changes at Clemenger Group, which sees a new Clemenger BBDO Australia agency emerge. Then, Cartology's Mike Tyquin joins the podcast to discuss the company's rapid growth and the booming retail media sector.
On this week's Mumbrellacast, Emma Shepherd, Andrew Banks, and Kalila Welch join host, Calum Jaspan at the Mumbrella Publish Conference to discuss a week of news in the media and marketing industry. Then, in a recording of a session from the event, Nine's James Chessell discusses the company's mastheads transformation from a print-focused to a digitally-led subscription model
On this week's Mumbrellacast, Kalila Welch and Emma Shepherd join host, Calum Jaspan to discuss the industry news, headlined by radio ratings survey five. Then, Private Media chairman Eric Beecher and Crikey editor-in-chief, Peter Fray chat about taking on Lachlan Murdoch and fighting for public interest journalism.
On this week's Mumbrellacast, a full house with Darren Woolley also joining host, Calum Jaspan to discuss a busy week in the Australian media and marketing industry, with topics including Lisa Ronson exiting Coles, Crikey facing off with Lachlan Murdoch, back to work debates, financials chats on SWM and the holdcos, and senior hires across the industry.
On this week's Mumbrellacast, Kalila Welch and Emma Shepherd join host, Calum Jaspan to discuss competing for market share in a growing streaming playground, and how new social media platforms in TikTok, WeAre8, and BeReal are shaping smartphone use and ad revenue. Plus, team Hatched join the podcast to discuss the year that was with the agency taking home Media Agency of the Year at last week's Mumbrella Awards.
On this week's Mumbrellacast, Andrew Banks and Kalila Welch join host, Calum Jaspan to discuss the week's news, which included a big appointment at Dentsu, and a big departure at Havas too. Then, Livewire co-founder and co-CEOs Indy Khabra and Brad Manuel join the podcast.
On this week's Mumbrellacast, Emma Shepherd joins host Calum Jaspan to discuss potential industrial action at Nine's print titles. Then, Accenture Song ANZ lead and The Monkeys CEO and co-founder, Mark Green joins the podcast.
In this special edition of the Mumbrellacast, Suncorp's Mim Haysom and Deloitte Digital's Nick Garrett join host, Calum Jaspan on stage at Mumbrella360 to discuss how the relationship between brands and agencies continues to change, and the parties need to bring each other into the conversation for both to thrive.
On this week's Mumbrellacast, the team checks in from Mumbrella360 to discuss a range of the biggest news stories of the week. Plus, interviews with Dr Norman Swan, Anne Parsons and Phil Hall, Margie Reid, and Nicky Sparshott.
On this week's Mumbrellacast, BMF's David Roberts and Howatson + Company's Dom Hickey join host, Calum Jaspan for another edition of audio Campaign Review. Then, the Advertising Council Australia's Tony Hale and Hannah Sturrock join the podcast to discuss the release of its Create Space Report and Action Plan, how it was devised, and how it hopes to change industry behaviours going forward.
On this week's Mumbrellacast, Emma Shepherd and Andrew Banks join host, Calum Jaspan to discuss hints of further integration across both Clemenger BBDO and Dentsu (02:17), as well as a look at a busy week for the networks with cricket and AFL rights take focus (12:35). Then, Vitasoy's Nick Bartram and Leo Burnett's Kate Silver discuss sustainability being at the heart of the brand (26:12).
On this week's episode, Kalila Welch and Andrew Banks join host, Calum Jaspan, with Half Dome's Lisa Lei and Catherine Smith popping by to answer your questions on their 'unlimited leave' policy, and the team discusses the Labor Government's decision to not push ahead with a media diversity Royal Commission. Plus, an interview with S4 Capital's Sir Martin Sorrell.
On this week's Mumbrellacast, host Calum Jaspan is in Cannes, and we hear from a range of industry figures about the event. Featured is Dentsu's Fred Levron and Kirsty Muddle, TikTok's Brett Armstrong, Snap's Kathryn Carter, Reddit's Roxy Young, Yahoo's Paul Sigaloff and Rachel Page, Gary Vaynerchuk, and Volodymyr Zelenskyy.
On this week’s Mumbrellacast, Emma Shepherd and Kalila Welch join host, Calum Jaspan to discuss the week ahead at the Cannes Lions festival, and a recent study on how Australians feel about sharing their personal data. Plus, Paramount ANZ chief sales officer, Rod Prosser joins the podcast.
On this week's Mumbrellacast. Kalila Welch and Emma Shepherd join Calum Jaspan to discuss this week's defamation ruling against Google (01:45), and to take stock on Australia's media agency market following two sets of recent rankings (11:22). Then, an extended interview with the global CEO of Huge, Mat Baxter (15:03).
On this week's Mumbrellacast, Cox Inall Ridgeway's Yatu Widders Hunt joins host, Calum Jaspan to discuss Reconciliation Week and representation in the media and marketing industry (01:49). Plus, Kalila Welch and Andrew Banks discuss the rising cost of streaming sports in a fragmented Australian market (14:38), and AAP CEO Lisa Davies chats about the new deal with Nine, and her time at the newswire service so far (22:30).
On this week's Mumbrellacast, Andrew Banks and Kalila Welch join host Calum Jaspan to discuss Dentsu ANZ CEO, Angela Tangas' imminent move to helm the UK&I operation. Plus, Dee Madigan joins the podcast to chat about leading the successful ALP campaign, as well as an interview with SBS's Mandy Wicks and David Hua on the new channel, WorldWatch.
In this week's Mumbrellacast, Emma Shepherd and Kalila Welch join host, Calum Jaspan to discuss the week's news, including an interview with Greens Senator Sarah Hanson-Young on media policy and reform, before an interview with UM CEO, Anathea Ruys.
On this week's Mumbrellacast, Andrew Banks, Kalila Welch, and Thinkerbell's Adam Ferrier join host Calum Jaspan for an audio edition of Campaign Review (17:55). Plus, Comms Declare founder and president Belinda Noble discusses agencies working with fossil fuel clients, as AGL reviews its advertising partners (01:46).
On this week's Mumbrellacast, Andrew Banks and Trinity P3's Darren Woolley join host, Calum Jaspan to discuss the industry trends emerging from the financial reporting season (01:22). Plus, interviews with NAB's head of brand, Faycal Ben Abdellaziz (11:38), and CHEP Network's Justin Hind (22:14).
On this week's Mumbrellacast, Andrew Banks, Emma Shepherd, and Kalila Welch join host Calum Jaspan to discuss Elon Musk purchasing Twitter (17:10), and how Australians' TV viewing habits are changing (25:41). Plus, in part one, GroupM AUNZ CEO Aimee Buchanan chats about the creation of EssenceMediacom and her busy first six months in charge (01:45).
In this special edition of the Mumbrellacast, Russel Howcroft joins Calum Jaspan to speak about the many feathers to his current hat, including 3AW, Sayers, The Grid, and AFTRS. Over the course of the extended discussion, he also speaks about his disruptive move to PwC, why consultancies have been a good thing for the Australian creative industry, the standard of advertising at the moment, and why Melbourne may wrangle back some head offices from Sydney.
On this week's Mumbrellacast, host Calum Jaspan is joined by an array of guests. Hugh Marks and Carl Fennessy chat about their new venture, Dreamchaser, and why they have set up the first Australian-owned production and distribution studio (01:41). The Guardian Australia's Matilda Bosely then discusses how she is getting young Australians engaged and informed on politics and news on TikTok (12:00), before a longer sit down with IAB Australia's Gai Le Roy (22:32).
On this week's Mumbrellacast, Emma Shepherd and Andrew Banks join host, Calum Jaspan to discuss early observations from the first two radio surveys of the year (01:23). Plus Trinity P3' CEO Darren Woolley joins to talk creative decoupling and in-housing after Woolworths partnered up with Hogarth (18:55), and national sales director at Seven West Media, Natalie Harvey chats about the network's key investment strategies across 2022 and 2023 (18:55).
On this week's Mumbrellacast, Kalila Welch joins host Calum Jaspan to discuss a big week for the nation's two largest retailers in what will be one of the stories to watch in 2022 (02:18), plus Private Media CEO, Will Hayward joins to chat about the publisher's upwards trajectory (18:05).
On this week's Mumbrellacast, Kalila Welch and Anna Macdonald join host Calum Jaspan to discuss misinformation and political spend in the imminent federal election (01:22), plus conversations with Tim Wood on storytelling in marketing (16:38), and the IMAA's Sam Buchanan on the two-year-old indie industry body (26:25).
On this week's Mumbrellacast, reporter Anna Macdonald and director and publisher of Broadsheet, Nick Shelton join host Calum Jaspan to discuss the #WaitingOnZuck campaign, plus a conversation with Mutiny's Henry Innis and Matt Farrugia.
On this week's Mumbrellacast, Kalila Welch joins Calum Jaspan to break down Henry Tajer's move and influencer marketing, while Dan Monheit joins from SXSW, alongside an interview with Howatson + Company's Chris Howatson.
Disney is introducing a cheaper, ad-supported subscription model for Disney+. Will this change the streaming market? (01:37). Phoebe Netto joins to discuss marketing responses to the crisis in Ukraine (17:20). Finally, Are Media's Jane Huxley discusses industry progress in light of International Women's Day (31:18).
This podcast presents a cross-industry discussion on pitching, with IAG's director of content and customer engagement, Zara Curtis, Thinkerbell Sydney GM, Katie Dally, and Trinity P3 founder and global CEO, Darren Woolley presenting their perspectives on the current state of play, what needs to change, and what a realistic starting point can be.
On this week's Mumbrellacast, Spinach's Ben Willee joins to discuss the financial reporting period (01:47), before interviews with Ken Cato (12:47) and new Dentsu Creative Group CEO, Kirsty Muddle (27:17).
Tourism Australia this week launched its new campaign targeting international tourists via CHEP Network, the team discusses the reintroduction of international tourism marketing (02:00). Super Bowl advertising after this week's blockbuster marketing event (10:28), and an interview with CEO of Bastion Transform, and former ABC director of news, Gaven Morris (21:24).
CEO of CHEP Network joins the Mumbrellacast to discuss the agency's new proposition and branding. (01:49) The team then discusses the year ahead in TV ratings following a hotly contested 2021, (13:28) before It's Friday founder and CEO, Pete Bosilkovski joins the discuss his new agency, market conditions for indies and reflections from his past few years leading agencies. (21:33)
In the first Mumbrellacast of 2022, the team looks at Rose Herceg's appointment as president of WPP Australia and New Zealand (2:24), as well as speaking to Nielsen's Steve Whately about brand exposure value during live sports (10.26), and an interview with Zenith Media's Nickie Scriven (21:33).
In the final Mumbrellacast episode for the year, the team looks back at some of the biggest storylines of the year across the media and marketing industry. (3;36) Following the discussion comes an interview with Publicis Groupe ANZ CEO, Michael Rebelo, where he speaks about the French holding group's year, which included client wins, new cultural initiatives, job opportunities stemming from growth, the group's approach to hybrid working and the reality of driving change in the industry. (31:32)
Media plays from Ten ViacomCBS, SCA and Racat Group (03:24)The Australian ad industry is again lagging on its sexist attitudes and behaviour towards women (13:19) Finally, an interview with Mindshare CEO, Katie Rigg-Smith (25:02)
On Monday morning, Mumbrella reported that Seven had reclaimed the title of Australia’s #1 television network, after being beaten out by Nine for two successive years, taking the highest audience share, as well as the best growth of any network, while Nine claimed a win in the key demos. (03:18) The Federal Government announced on Sunday that it would be introducing a bill to target anonymous online trolls and strengthen defamation laws in Australia. The proposed laws would put the onus back on the social media platforms and would require them to collect more information about their users, although it would still be possible for users to be anonymous on the front end of platforms. (13:28) Finally, head of content, Damian Francis speaks to group content director at Medium Rare Content agency, Nick Smith. (21:53)
The Sydney Morning Herald this week retained its spot as Australia’s most read news brand in new total news figures from Roy Morgan. The team did some research into how the metrics are tallied, so accuracy and whether media buyers see Roy Morgan's figures as being a trustworthy guideline for investment. (3:16) Another of the biggest stories of the week centred around a botched interview of singing superstar Adele by Seven’s Matt Doran. It provided another PR challenge for Seven and also provided an insight into how celebrity interviews are negotiated. (15:12) Finally, we interview The Hallway's partner and executive creative director, Simon Lee about the 'Boys Do Cry' campaign that launched this week. (23:27)
Omnicom Media Group appointed OMD managing director, Laura Nice, and OMD chief digital officer, Sian Whitnall as co-CEOs this week, ending several months of industry speculation around who would be replacing Aimee Buchanan who left the agency for GroupM. The big talking is whether or not co-CEOs will work for an agency of OMD's size? (02:57)At the start of the week, SCA released a very brief message announcing that Triple M Breakfast host Lawrence ‘Moonman’ Mooney had departed the show, soon after the departure of Mick Molloy a fortnight ago, with the station then announcing its slate of new ‘Rush Hour’ drive shows locally replacing Molloy. (14:39)Finally, Mumbrella's Olivia Kruimel talks to Flybuys head of digital, Katie James about dealing with more than a third of Australian's data, the challenges of COVID, learnings from the split from Coles and the importance of privacy. (25:02)
Tuesday saw GfK release radio ratings survey seven for 2021, in a round which produced results somewhat similar to the delayed ratings six just over a month ago. The team breaks down the major takeaways, as well as what to expect from the final survey, and the first out of lockdowns for the two markets next month. (03:49). With the end of the year fast approaching, this week has seen a significant amount of brands launching Christmas campaigns in the lead up to post-lockdown festivities Are advertisers tackling this years Christmas ads differently? And how are consumers expected to react as the year closes out? (15:36). Finally, head of content Damian Francis speaks to CarExpert founder and acting CEO, Alborz Fallah, following a recent focus on the automotive media outlet. (23:24).
In this special edition of the Mumbrellacast, Mumbrella editor-at-large and proprietor of Unmade, Tim Burrowes, presents chapter one of his book, Media Unmade.The chapter 'Greg and the Lost Cat' is the first of many to cover the story of Australian media's most disruptive decade, as told by Burrowes.
Early Monday morning, Seven West Media announced that it had entered into a conditional agreement to acquire Prime Media Group, in a deal worth $131.9 million and includes businesses and related assets of Prime. (02:58) Australia again delivered double-digit revenue growth according to the latest SMI figures, with ad spend for September up 15.5% on 2020 numbers. Q3 booking figures were also up 4.6% on 2019 levels. (12:54) Sky News Australia and Alan Jones are set to part ways, with Jones' last show to air tonight. (21:23) Finally, an interview with Omnicom Media Group's CEO Peter Horgan and Foundation's general manager, Liz Wigmore. (24:14)
Big tech was in focus this week, with both Google and Facebook dropping Q3 financials, as well as a focus on the Metaverse and Google's anti-trust case. (2:40) News Corp also released its annual report, with bumper profits, calling Foxtel and REA its prized Australian assets, with Foxtel also presenting its 2022 Upfronts. (21:28) After the news, an interview with Amplified Intelligence’s Karen Nelson-Field, Hatched Media’s managing director Jack Byrne and head of planning, Andrew Pascoe.(30:11)
Ten ViacomCBS presents its Upfronts for 2022, the third of the FTA networks to do so. (02:46)The team discusses the talent crisis facing the industry, how long it was in the making, and if there is a way out. (18:24) Finally, an interview with Ten ViacomCBS co-leads, chief content officer and executive vice president Beverly McGarvey and chief sales officer, Rod Prosser to discuss the upfronts, investment plans and more. (29:55)
On this week's Mumbrellacast, Tim Burrowes, Calum Jaspan and Emma Shepherd join host, Damian Francis to talk about this week's news.On Tuesday, Seven became the second free-to-air network to present its 2022 Upfront, with around 5,000 people tuning in to see CEO James Warburton and other group executives plus a range of on-screen talent reveal the year ahead.Nunn Media also revealed this week a deal to acquire digital performance agency Alley, in a move that founder and managing director Matt Nunn says gives the agency "full-service media integration", and capabilities no other indie media agencies have in the market.Finally, an interview with Ryancap majority shareholder and founder, Simon Ryan.
The sixth GfK metro radio survey of the year dropped this morning, with lockdowns again proving beneficial for AM radio. The team breaks down the full survey, as well as sharing some insights from Nine Radio's Greg Byrnes and ARN's Duncan Campbell.In a feature published this morning, Mumbrella's Calum Jaspan explored the topic of brands increasingly producing purpose driven marketing space. Are we about to see this trend increasing beyond just safer topics such as vaccines?Advertising spend is continuing to rise beyond pre-pandemic levels as the Standard Media Index described this month’s reporting figures as “extraordinary”.The team discus whether the momentum can be maintained?Finally, director of content Damian Francis talks to Resonance founders Ralph Van Dijk and Ramesh Sathiah about the process that delivered Mumbrella's new sonic identity, as revealed earlier this week.
This week, the Australian Competition and Consumer Commission (ACCC) report into ad tech highlighted concerns and likely harms to publishers, advertisers and consumers, as a result of Google's overwhelming dominance in the space.Another new business popped up this week, with local holding company, Ryancap launching its latest business, Tightrope, collaborating with old Konrad Spilva's Shadowboxer.TikTok also went live with its first TikTok World, a showcase of products it hopes to push brands and marketers towards, in order to get value from its vast and growing audience.Lastly, Mumbrella's Olivia Kruimel speaks to ANZ's senior manager, customer centricity and capability, Kate Young about the financial institutions marketing function transformation, why scaling personalisation has developed into a central mission for the bank, and how ANZ is future-proofing marketing staff into becoming top marketers.
Over the weekend there was the announcement of two new female CEOs in the advertising world, with Sheryl Marjoram returning to Australia from McCann London to join DDB Sydney and with Kirsty Muddle also stepping into the CEO role at Cummins & Partners.Earlier this week, Deloitte published its tenth edition of the Media Consumer Survey, while in a Year13 study, 32% of Gen Z respondents said they spend one-to-two hours on a streaming service daily. With Foxtel's new Flash service, the team discussed the state of streaming in Australia off the back of these reports, and what Foxtel is planning with its new service.Joan Warner, Commercial Radio Australia’s long serving CEO will step down at the end of March next year. So what does this mean for CRA? And who is likely to step into the role in 2022?Plus, Calum Jaspan interviews Nine’s chief sales officer, Michael Stephenson and head of content, production and development, Adrian Swift following last week's Upfront.
Squarespace's David Lee has turned the tech start-up's creative team into one of the world's most renowned in-house units in the world since he joined from TBWA Worldwide in 2013 as chief creative officer.Yet when speaking on the Mumbrellacast, he says that he doesn't believe in-housing creative is the path most brands should be taking.Later in the conversation, Lee also speaks about his observations from judging at this year's Cannes Lions, the stress of creating a Super Bowl ad, a shifting focus to international marketing and how the product inspires the creative for Squarespace's work.
This week Nine Entertainment Co hosted its virtual Upfront for 2022, and in doing so presented its content slate for the year ahead. Paired with its entertainment offering, there was major focus on technology - particularly Nine Galaxy moving to a CPM model, and a new deal will see Nine's Audience match integrated with Salesforce in early 2022, allowing clients to match and activate customer data to Nine's 14 million signed-in users.The week also began with the news that Commercial Radio Australia (CRA) and GfK will be changing its radio ratings system. The move will see a shift away from a sole reliance on paper diaries towards a new hybrid methodology, Radio360, which combine a mix of listeners wearing an electronic watch meter, e-diaries and live streaming data. Plus, Zanda Wilson chats to Jemma Enright, general manager of City of Sydney at QMS about dealing with the COVID-enforced delays to the rollout of the new City of Sydney infrastructure, the highly digitised nature of the new offering for advertisers and the vast array of brands looking to get in on the ground floor as City of Sydney launch partners.
Commercial Radio Australia (CRA) announced this week that it will adopt a new, hybrid methodology when it comes to measuring radio audiences, with a reliance on paper diaries finally coming to an end.CRA has worked with ratings data provider GfK on a new Radio360 system, which will include a mix of listeners wearing an electronic watch meter, as well as e-diaries, with paper diaries to be slowly phased out. Live streaming data will also be integrated into the multimillion-dollar system from 2022.In this special episode of the Mumbrellacast, CRA chief executive officer, Joan Warner, and GfK ANZ managing director, Dr Morten Boyer, join Mumbrella's Zanda Wilson to break down the changes in greater detail, and discuss the implications of the changes to both media owners and media agencies moving forward.
This week the High Court of Australia ruled media outlets that run Facebook pages are the “publishers” of third-party comments on the platform, dismissing the second round of appeals from the publishers. So where does this leave the defamation case brought against News Corp and Fairfax (now Nine).Former Clemenger BBDO CEO, Nick Garret, has joined Deloitte Digital, teaming up with Matt Lawson and Adrian Mills as the third partner in Deloitte Creative. Today is R U OK? Day - a harm prevention initiative founded by adman Gavin Larkin in 2009, which encourages people to stay connected and have conversations that can help others through difficult times in their lives. Plus, Zanda Wilson chats with Initiative CEO Melissa Fein and national managing director Sam Geer, about the ongoing talent drain facing the marketing industry.
The fifth GfK radio ratings survey dropped this week, delivering a significant boost for AM radio stations, particularly those in locked down cities where listener appetite for news has increased. But things might not be quite that simple.Virgin Australia was the latest airline to tap into a vaccine push in its new brand campaign, unveiled this week. So how does the campaign compare to last week's Qantas campaign, and we look at other new vaccine-based campaigns out now from Telstra and Woolworths.Plus, Calum Jaspan speaks with Havas Group Australia’s Virginia Hyland, Simone Gupta and Laura Aldington, about how the industry shapes up when it comes to diversity and inclusion, and creating better pathways and environments for those entering the industry.
The team breaks down Mike Sneesby's first financial year investor call and questions whether he is still enjoying confidence off the back of his good work as the boss of Stan, as well as why Nine's share prices fell immediately after the call.Ooh Media also revealed financial results this week, with Cathy O'Connor unveiling half-year results for the outdoor company that saw a 23% increase in revenue to $251.6 million. Those results were in line with the wider industry, so what does the back end of the year look like for Ooh Media, and who is going to take a bet on buying Junkee?Qantas has launched a new campaign despite still not having commercial international flights and while much of the east coast of Australia is in lockdown. The team dives into what Qantas and agency Brand+Story did well with this one.Plus, Zanda Wilson chats with Innocean chief executive officer Jasmin Bedir about some new account wins for the Korean agency including Korea Tourism and Supercars.
After taking home Creative, Full Service and PR Agency of the Year at the 2021 Mumbrella Awards, Thinkerbell co-founder Adam Ferrier and CEO Margie Reid spoke to Mumbrella's Calum Jaspan about being independent, the logic behind the full-service model, the "friends with benefits" relationship with PwC and more.
It's a financial reporting special this week on the Mumbrellacast. We break down results from media companies Seven West Media, Southern Cross Austereo, and Here There & Everywhere, as well as holding company Enero Group.This week Optus introduced a new content subscription and membership hub for customers, Optus SubHub. SubHub will complement the recently announced Optus Living Network, and The team discusses whether consumers will bite on SubHub and how much difference it will make for the average Australian household.Plus, Zanda Wilson chats with Meat and Livestock Australia's general manager, marketing and insights, Nathan Low.
Howatson + White co-founder Ant White is set to depart the agency he formed with Chris Howatson just six months after it launched. The team discusses what the implications of White's departure might be for the agency, including what it could mean for key clients.Are Media released its financial report for 2020 this week, showing that advertising revenue has declined but that revenue itself was up $35 million in total to reach $236 million. So how did the publisher manage to grow its revenue despite falling ad spend?This week, industry leaders came together to launch 'The Factsination', a platform designed to debunk myths surrounding the AstraZeneca vaccine and encourage Australians to get the jab. Special guest Dan Monheit of HardHat joins the Mumbrellacast to chat about the ins and outs of the platform, and what he hopes it will achieve.Plus, OzTam chief executive officer Doug Peiffer joins Zanda Wilson to chat about the recent launch of the Virtual Oz (VOZ) television measurement system.
ViacomCBS will launch its new streaming service Paramount+, this week on August 11. The platform will replace the existing 10 All Access, and represents a more serious attempt to compete with global and local entertainment streaming services than its predecessor.The company is led at a local level by chief content officer and executive vice president Beverley McGarvey, and chief operating and commercial officer and executive vice president. Jarrod Villani, who join a special episode of the Mumbrellacast this week.ViacomCBS has already promised a “guaranteed pipeline” of content from overseas, and there have already been local originals announced, and in October, Paramount+ subscribers will get to watch all matches of the A-League and W-League, as well as international matches.McGarvey and Villani dive into the ins and outs of the launch, how they'll measure success, and the points of differentiation for Paramount+ in an already-congested market.
Havas Media Group chair and founding CEO Mike Wilson will stand down at the end of the month. The team discusses what his departure means for the agency group, and whether it will impact future integration for Havas with its parent company, French entertainment giant, Vivendi.Weber Shandwick and Jack Morton Australia confirmed to Mumbrella this week that group managing director Helen Graney bought a majority stake in both agencies earlier this year. So why did the deal go under the radar, and what conclusions can we draw from this and other agency sell-offs by IPG both in Australia and across the Asia Pacific region?Google and Facebook have each unveiled new initiatives to support Australian news journalism. Google will team up with News Corp to create the Digital News Academy, which they say will provide digital skills training and new opportunities for young journalists. Meanwhile, Facebook launched its $15 million news fund and the expansion of its Facebook News product to Australia. The team wonders whether Google and Facebook are really the savours of news journalism, amid smaller publishers still struggling to strike deals under the News Media and Digital Platforms Mandatory Bargaining Code.Plus, Nine Radio managing director Tom Malone joins Zanda Wilson to reflect back on 18 months or so since Nine took over control of Macquarie Media. Malone speaks about recent radio ratings and why Ben Fordham's commercial appeal is more important than his ratings.
Ryan Jon is a jack of all trades when it comes to content. While his day job is hosting mornings on KIIS 101.1 Melbourne, he's also a podcast host and producer, digital content creator, social media marketer, influencer and more.Joining the Mumbrellacast, Jon speaks about his current gig at KIIS in Melbourne and new brekky host Lauren Phillips, as well as his time on breakfast radio in Perth and the journey from regional radio to finally hitting the big time in a metro market.Since departing full-time radio, and before he got his current job, Ryan leaned hard into content creation and growing his sizable social following, and he chats about the benefits and burdens of leaving behind a full-time salary to become a freelancer.Join explains what brands do wrong when looking for an influencer to work with, and on the other side, why influencers shouldn't say 'yes' to every brand who gets in contact.
WPP has confirmed that OMD Australia CEO, Aimee Buchanan, will be taking on the role of GroupM CEO, after the role was vacated by Mark Lollback. The team dives into what the move means for both Omnicom Group and WPP AUNZ, as well as what OMG’s options are to replace Buchanan after her successful run as chief executive.The supermarket wars are heating up again, as Woolworths and Coles take their tussle to more environmentally friendly battlegrounds. Both companies released new brand campaigns over the past week, each with a strong sustainability focus. So which one is winning the battle, and have shoppers noticed the quick transition from plastic toys to long-term sustainability?Week one of the Seven Network’s Tokyo 2020 Olympics coverage has come to an end, and so far the event has been a huge ratings success. There have been teething issues and complaints on social media about the coverage and the 7Plus app, but are these born out of simply being spoilt for choice at these games?Plus, Calum Jaspan chats with BWM general manager for marketing, Tony Sesto, about the car manufacturer’s strategy and how they managed a sales boost throughout 2020.
New Zealand-hailing Hamish McKenzie co-founded Substack with the goal of helping journalists get paid for writing newsletters. McKenzie worked as a journalist in New Zealand, Hong Kong and the US, and is now based in LA. McKenzie - who has also worked for Tesla, and is the author of ‘Insane Mode’ about the arrival of the battery revolution - joins Mumbrella’s Tim Burrowes to chat about his departure from journalism and eventually creating Substack.
Substack is only 4 years old, but is already being talked about in the same way that journalists were talking about WordPress 15 years ago. Its valuation is already close to a billion Aussie dollars. McKenzie goes deeper on the Substack model, and why the platform doesn’t support advertising, something its founders have “no intention” of bringing in.
He also speaks about Substack Pro, the company’s international ambitions, and what happens if the founders sell out.
Australian television legend David John Leckie died this week at aged 70, with his family revealing the former Seven West Media (SWM) passed away after suffering a long illness. Leckie is widely credited with turning around Seven’s fortunes in the 2000s. Before joining Seven, Leckie led rival network Nine from 1990 to 2001. So what will his legacy be for television, and the media industry more widely?PwC has released the 20th edition latest Australian Entertainment and Media Outlook, looking back on how internet advertising, the gaming industry, as well as print and television, among others, fared in 2020. The team go behind the numbers, looking at the winners and losers, and asking whether the report is as impactful and effective as it was in the past.In the week coinciding with the Tokyo Olympics kicking off, Seven certainly didn't need the bad publicity that came from one of its reported Big Brother VIP housemates, far-right commentator Katie Hopkins, being deported from the country for failing to adhere to hotel quarantine rules. But will anything stop the Olympics from being a TV ratings bonanza? Zanda Wilson chats with Seven's director of sales Natalie Harvey as the Tokyo Olympics finally begin.
South Australian Tourism Commission (SATC) executive director of marketing, Brent Hill, was recently announced chief executive officer of Tourism Fiji.Before he joins Fiji’s National Tourism Office, where he will replace former CEO Matt Stoeckel, he joins Mumbrella’s head of content Damian Francis to reflect on his time at the SATC, dealing with being in a tourism role in the age of coronavirus, as well as what he’s looking forward to in his new role.One of the campaigns Hill is best known for is the ‘Old Mate’ campaign, which attracted widespread controversy and criticism over its tone. The spot features a sad old man seemingly regretting not having more fun in Adelaide in his younger years.Hill says he doesn’t regret the campaign, but admits he would change how the release and the communications were handled at the time.
This week the Australian Government released two COVID-19 vaccine campaigns aimed at increasing the rates of vaccination in Australia. The primary campaign, created by BMF, urged Australians to ‘arm yourself’ against COVID-19. Another featured a young woman in hospital suffering from COVID and was first rolled out in Sydney where cases are high and lockdowns have been extended. The team analyses both campaigns, and asks: does the government need a chief marketing office (CMO)?Nine announced on Tuesday that Chris Janz, one of the key players in the revitalisation of Fairfax (now part of Nine), is departing the media organisation. So what legacy does Janz leave Nine, and how will the organisation replace him?This week has seen significant moves and departures in the media and marketing industry. The Mumbrella team runs the rule over some of the key changes, and what they mean for the industry.Plus, The Brag Media CEO Luke Girgis joins Zanda Wilson for a chat about keeping on-top-of a rapidly expanding business, including the addition of an office in New Zealand. Girgis also goes into the impact of COVID-19 on The Brag's suite of publications, and speaks about launching Rolling Stone Australia magazine, why the magazine has surprised him, and whether Junkee would be a realistic acquisition for The Brag Media.
Siimon Reynolds became an industry personality for being the creative brains behind the 1987 ‘Grim Reaper’ advertising campaign, which warned the public of the growing threat of HIV and AIDS. He later went on to co-found Photon Group, now Enero (which owns BMF, the agency responsible for the Federal Government’s vaccine campaign), and recently returned to Australia after several years in the US.Reynolds, who is now the director of Accelerator, which has since rebranded as DPR&Co, recently joined e-commerce start-up BuyersCircle as chairman. In this episode of the Mumbrellacast he speaks with Mumbrella co-founder and editor-at-large, Tim Burrowes, about what BuyersCircle is, why he's back in Australia, and what's next on the agenda for the rest of 2021.During the chat, which took place before the Government released its new COVID-19 messaging, Burrowes also asks Reynolds how he would tackle the communications challenge of overcoming Australians’ confusion and hesitancy about taking COVID vaccines.
This week’s radio ratings saw an historic result in Sydney, with KIIS FM’s Kyle and Jackie O taking the title of the #1 breakfast show, breaking a 17-year streak held by 2GB’s Alan Jones and more recently, Ben Fordham. So what does the result mean for the media and marketing industry? The team dives into the latest GfK ratings survey, bringing perspectives from media buyers on all five metro markets, as we wonder: are the radio ratings really just one big confidence trick?QMS won Australia’s latest out-of-home advertising account, the City of Sydney, in 2020, but the changeover from JC Decaux’s existing assets to the new QMS street furniture has been delayed again. This time, QMS cited mitigation against potential delays of shipping new assets due to COVID-19, with September now the date for the changeover to begin. So what will the new assets look like, and what will the proposition for advertisers be once QMS’ gets its infrastructure in?Finally, Optus Sport’s VP of TV, content, and product development, Clive Dickens, joins Zanda Wilson for a chat about the platform’s content strategy. He reflects on the current broadcasts of the Euro 2020 and Copa America football tournaments and speaks about the importance of Optus’ sport content as a means of differentiating itself against competitor telcos.
This week’s long-form Mumbrellacast episode is something of a farewell, as departing founder and editor-at-large Tim Burrowes joins head of content Damian Francis to chat about his book, Media Unmade and spending more than a decade leading Mumbrella.Burrowes, who will leave the company he began in 2008 at month’s end, dives into the process of research and the extensive amount of interviews he conducted to create a patchwork of interlinked stories about the last decade in the media and marketing industry.With the full title of the book being ‘Media Unmade: Australian Media’s Most Disruptive Decade’, Burrowes admits that while every decade feels like the most disruptive, the 2010s and years surrounding genuinely saw several of the biggest shifts in Australian media history.As well as going behind the process of writing the book, and sharing anecdotes from the past decade, Burrowes looks ahead to the next ten years and predicts what is likely to drive change moving forward.Burrowes also recounts the highs and lows of leading Mumbrella through the disruption of the decade to the position it maintains today as the leading media and marketing publication in Australia.
Stan Sport has added a third sport to its content slate, announcing a multi-year partnership with football’s Union of European Football Associations (UEFA) to broadcast the Champions League and associated competitions. The news follows several recent rights deals for different football competitions snapped up by streaming services, as the sport fragments further. So what does it mean for Stan Sport, and what are the implications for the wider sports broadcasting landscape in Australia?2021 has seen many brands jump on the LGBTQI+ bandwagon, with 'rainbow washing' of logos and branding becoming more and more popular. In a preview of his feature on the topic, Calum Jaspan brings perspectives from Opr and Ogilvy Health CEO Richard Brett, and Getty Images and Istock head of creative insights Asia Pacific, Kate Rouke, about the mistakes brands make when it comes to rainbow washing, and why brands need to go beyond the rainbow and actually do something meaningful.As a new financial year begins, the team looked back at how ASX-listed media and marketing companies dealt with the first full year of COVID-impacted trading. The Australian sharemarket went up 24% the past 12 months, so how did the likes of News Corp, Nine Entertainment Co, Ooh Media, Seven West Media and Southern Cross Austereo and more, fare over the past year?Plus, Mumbrella's Olivia Kruimel chats with Foxtel group general manager, lifestyle, Wendy Moore, about the strength of lifestyle as a brand, COVID-19 driving audiences to the small screen, and how expectations around advertising timeframes have changed.
Paul Cowan, former leading ad-man in the UK, now turned client-agency consultant, joins the Mumbrellacast to talk about some of the mistakes still being made in the account relationship, and how to fix them.Over the course of the interview, Cowan touches on several chapters covered in his new book, 'Connecting with Clients', such as the optimism bias with which 'problem accounts' are viewed, as well as 'the forced relationship' which can be the cause of tension in the client-agency relationship.Cowan's time within agencies, and then working externally to pinpoint and solve some of the internal issues that crop up within these volatile relationships, gives him a unique perspective on how the industry has changed over the past few decades.The conversation also covers Cowan's views on how Covid has changed the momentum of the industry, whether creativity can be sparked from remote working, and what he would tell himself, were he starting out now.
It’s been a big week of movements in the media and marketing industry, with some key departures across the board. Leo Burnett CEO Melinda Geertz has announced her departure, and she'll be replaced by recently installed Sydney CEO Emma Montgomery. Meanwhile, Nikki Warburton has left the CMO role at Audi. The team dissects these key moves and what they mean for the wider industry.With the Olympics now less than a month away, the Australian Olympic Committee launched a new campaign with M&C Saatchi Sport & Entertainment encouraging kids to ‘Have A Go’. Meanwhile, Seven revealed the details of its ‘Favourite Ad Of The Games Campaign’, a contest aimed at creatives with a $1 million prize pool worth of spend across major Seven sporting events up for grabs.Trust and transparency are the traditional factors when choosing to go with an independent agency over larger, holding company-owned agencies. But with the establishment of the IMAA (Independent Media Association of Australia), and more direct digital media buying, is it still inevitable that brands will move to the big end of town once they reach a certain size to get value and scale when it comes to buying? The team looks at both sides of the topic, explored this week in this feature on Mumbrella.Finally, as part of Mumbrella's ongoing coverage of the development of a new measurement by the outdoor industry for digital out-of-home, Ooh Media CEO Cathy O'Connor tells Zanda Wilson how and why the industry is united with the OMA in its purpose moving towards MOVE 2.0.
VaynerMedia recently opened its doors in Australia under the watchful eye of business director Amy Bradshaw, who has been charged with getting Gary Vaynerchuk's marketing agency off the ground locally.Bradshaw has worked for VaynerMedia since 2017, in New York and London, and so her move to Australia presented a perfect opportunity to fulfill Vaynerchuk's previous assertions that it would only be a matter of time before the business was in operation here.In this chat with Mumbrella's Damian Francis, Bradshaw speaks about the disconnect between media and creative in many marketing agencies, and suggests that while some holding companies today are merging companies that offer media and creative, it's not the same as a truly integrated offering. She says that's why VaynerMedia's seamless integration of the two sides of its business will make it an effective agency in today's marketing landscape.Bradshaw admits there is pressure and expectation on entering a market that is crowded, hyper-competitive and quick-moving, but plans to make VaynerMedia's latest outpost a success by staying true to the company's global values.
iSentia is set to be taken over by Access Intelligence, after 12 months of the falling share prices for the media monitoring company. Software-as-a-Service (SaaS) solutions provider Access Intelligence will acquire 100% of the share capital in Isentia it does not already own at a price of A$0.175 a share. The team breaks down what this means for both iSentia and Access Intelligence customers, and what the takeover means for iSentia CEO Ed Harrison.Seven West Media has released a trading update, highlighting positive trading conditions in the fourth quarter of FY21, predicting that its digital earnings will double in FY22. Managing director and CEO James Warburton praised the company for making it through the "risky" part of its early-year slate. So, what should audiences expect from Seven for the rest of the year, and why is the network now expecting more 7Plus users by the time the Olympics rolls around than it originally anticipated? Plus, Zanda Wilson provides a brief rundown of today's virtual upfront for 10ViacomCBS as it looks towards the launch of Paramount+ and embraces younger audiences.News Corp majority-owned ASX-listed real estate offshoot, REA Group, is continuing to diversify, this week announcing a 34% stake in Simpology, a leading provider of mortgage application and e-lodgement solutions for the brokering and lending industries. The team looks at what this means for News Corp in general, and for REA Group ahead of its 100% takeover of Mortgage Choice Limited.Plus, Olivia Kruimel speaks with PureProfile CEO Martin Filz about how the company got back in the black by cutting debt and focusing on core services and how Pureprofile has responded to consumers waking up to the fact that they are really valuable to businesses. Filz also details how moving beyond third-party cookies and embracing first-party data is a challenge not limited to Australia, but one that the whole world is now facing.
Marketers need to stop allowing their brands to pander to purpose, chief marketing and technology officer for Koala, Peter Sloterdyk, has told the Mumbrellacast.Speaking to Mumbrella’s head of content, Damian Francis during Pride Month, Sloterdyk delivered a strong opinion on the growing regularity of brands attaching themselves to causes, particularly when it is without the necessary thought required to do justice to the strategy.Sloterdyk spoke to Francis for the Mumbrellacast over 45 minutes in a wide-ranging interview that touched on running the marketing for one of Australia’s most well-known startups from the other side of the world (Denver, Colorado), taking on the leadership of the technology side of the business as well as marketing, and toning down some of the messaging in order to appeal to a wider market while not losing the Koala authenticity.
Game one of the 2021 State Of Origin series showed a significant recovery in audience when compared with 2020’s first clash, with 1.911 million viewers across metro markets, making it the top-rating program of the year to date. So how did the first clash of the series compare to ratings from previous years, what impact is 9Now having on audience numbers, and what do media buyers think about it all?This week Hearst Magazines International announced that Harper’s Bazaar will relaunch its iconic glossy magazine in Australia. The debut issue of Harper’s Bazaar Australia, a special collector’s edition, will hit newsstands in September 2021. It has since been revealed that Eugenie Kelly will again take the helm as editor-in-chief. The team discusses whether magazines are really viable option in 2021 amid a declining print market.Independent agency Howatson + White has announced a string of appointments across both its Melbourne and Sydney offices. The appointments total 14 and include hires in the creative and strategy teams. The agency now has 40 staff and 10 roles out to market, but Howatson + White has non-compete with CHE Proximity, so where are the new staff coming from, and when will the agency announce new clients?Plus, Zanda Wilson chats with OMD chief executive officer, Aimee Buchanan. The Omnicom agency has started the year with some significant account wins including the Victorian Government master media account and Canva, and Buchanan reveals how will OMD look to continue its momentum in 2021, and explains why she won’t walk away from the CEO role lightly.
Former Dollar Shave Club VP and executive creative, Matt Knapp, is the latest guest on Mumbrella’s new weekly standalone interview series, and joins Damian Francis this week for an extended chat.In it, Knapp chats about pulling the pin on his US adventure when COVID hit hard in April 2020, and how he came to the decision to move back to Australia a year earlier than planned.He speaks about a desire to do new things beyond “worrying about how to sell razors”, and how that drove him to spread his wings beyond Dollar Shave Club, though he continues to freelance for the company and says he still has a lot of love for the brand.
The third GfK radio ratings of 2021 dropped this week, with Sydney providing the most noteworthy movers as 2GB continued its downward trajectory. Breakfast host Ben Fordham lost share too and now sits just above the ABC and KIIS 106.5's Kyle and Jackie O, who set their own personal best record share this book. Can Fordham hold on to #1 or will 2GB lose its grip on the position that Alan Jones held for almost two full decades?Interpublic Group has sold a majority of its stake in Australian creative agency 303 MullenLowe and a minority of its stake in sister media agency Mediahub, as revealed by Mumbrella. The purchaser is the fast-growing New Zealand-based holding company Attivo, which is led by Cam Murchison, a former Ogilvy and DDB executive. The Mumbrella team breaks down the implications of the move for IPG and how Attivo got the deal over the line.Industry stalwart Brent Hill has resigned from his position with the South Australian Tourism Commission (SATC), having joined the body in 2015. The SATC has appointed Erik de Roos as executive director of marketing in his place. Hill was widely seen as one of the most effective travel and tourism marketers while at SATC, with its campaigns largely acknowledged as being market-leading. He was even touted for the top job at Tourism Australia at one point, so what legacy does he leave the industry?Plus, Damian Francis chats with Fiftyfive5 director Estelle Goh about why local is wildly important for brands, how consumers have changed since the beginning of the global pandemic, and the big shifts and where society will settle.
Christian O'Connell was the host of a #1 national breakfast show in the UK before Australian Radio Network took a punt on bringing him to Melbourne's GOLD FM - a move that has paid dividends. In this chat with Mumbrella's Tim Burrowes, O'Connell goes behind the stories contained his new book 'No One Listens To Your Dad's Radio Show', to talk about the move itself, the impact on his family, and more.
This week Facebook Australia has reported that its 2020 advertising revenue collected in Australia was $712.66 million, up $3.2 million on the prior year. Only $155.34 million is taxable, however, with that figure down from $167.1 million in 2019. So how is Facebook able to take in more revenue but pay less in tax?A near-two year saga around the rights to Australia’s premier football competition came to a close this week when ViacomCBS signed a five-year deal with the Australian Professional Leagues (APL) to broadcast the A-League and W-League on Network Ten and also new streaming service Paramount+. The platform will launch on 11 August, so will football fans in Australia sign up to Paramount+ for $8.99 a month, and will it prove to be worth the reported $200 million investment from ViacomCBS?Clemenger Group is set to give staff who had a temporary pay reduction in 2020 and earn less than $200,000 a 5% pay increase, Mumbrella revealed this week. The decision to give staff the increased pay, to be paid monthly, was announced last week by the group’s management after Mumbrella reported significant unrest within the group following changes made to staff pay and hours, among other things in 2020. The team runs the rule over the latest news, as well as a report from Hays that found just under half of media and marketing employers do not expect to give pay rises this year.Plus, Vanguard's first-ever head of marketing, Louise Eyres, joins Mumbrella to chat about the investment management company's debut Aussie campaign, and why Vanguard chose to work with TBWA on the creative for the campaign.
Media monitoring company iSentia has made six redundancies and a number of staff changes to its commercial team as its share price and market value plummet. While the share price recovered slightly today, iSentia has had a tough time of it recently, having suffered a cyber attack in late 2020 which saw its financial revenue for the first half of the financial year suffer. So what does iSentia need to do to succeed, and is Ed Harrison the right person to lead the company forward?It was a week of developments in the world of paid streaming services, with Amazon Prime Video holding a showcase event and announcing a stack of new and original Australian content, while Network Ten owner Viacom CBS revealed it will launch Paramount+ in Australia to replace Ten All Access. The Mumbrella team breaks down the state of play among Subscription Video On Demand services at current and looks ahead to the rest of 2020 including where the A-League rights are going, and how anti-siphoning laws may be affecting new players entering sports streaming.And Hero's new chief operating officer, James Greet, joins Mumbrella's Damian Francis to chat about how the Australian media and marketing industry is being held back by agencies lacking clarity in their purpose. In this episode of the Mumbrellacast, Greet laments the current agency landscape which he says is not keeping up with media fragmentation, and questions how many media agency professionals had stepped foot inside of a creative agency to understand the creative development process.
The global pandemic had a significant impact on the Australian media and marketing industry, with many businesses forced to put staff on reduced hours and/or reduce pay on a temporary basis. Mumbrella was recently contacted by a group of “disheartened and angry” staff from Clemenger Group who voiced their frustrations at salary cuts, forced leave, and redundancies, particularly in light of the company going on to post a healthy profit for the 2020 calendar year. So should profit always the most important goal of a business, and how do you balance the needs of a business with the needs of staff?Coles announced this week that Samantha McLeod will join its marketing team as general manager of brand, digital and design, returning from the UK in September for the role. It follows the announcement that GroupM is bringing Seb Rennie back from Canada to be its CIO in Australia. The two are the latest in a steady stream of Aussies returning for executive roles in media and marketing, so is it just a COVID thing? And if not, what’s prompting Australians to head home en masse.And, Ticker CEO Ahron Young founded the streaming news service and website in 2019. With the business set to move into a bigger space for the second time since starting up, Young joins Mumbrella’s Zanda Wilson to chat about Ticker’s business model and why it went down a different path to a traditional television business. He also chats about the benefit of having more journalists and fewer salespeople on his team, and looks at the future of linear TV in Australia.
Verizon announced the sale of Verizon Media this week, with private equity firm Apollo Global Management Inc. for US$5 billion. The company will go forward under the name Yahoo with Verizon retaining a 10% stake in the company. The team looks at how the deal may affect the company's Australian outpost, led by Paul Sigaloff, as well as what it means for the future of telcos trying to become media companies, and vice versa.Things are looking up for the Australian ad industry, with Standard Media Index reporting an upward turn in spend for the month of March and a surge in forward bookings for April. So which sectors are looking rosy going into the rest of the year, and how do you measure ad spend year-on-year when looking at a lockdown-punctuated 2020?Also this week, Seven West Media became the latest publisher to ink payment deals with Google and Facebook, thanks to the introduction of the News Media Bargaining code. The team analyses the ins and outs of the agreements, and other recent deals, and Tim Burrowes provides an update on the state of Mumbrella's own potential deals.
This week Apple deployed iOS14.5 - a relatively standard operation for Apple when it comes to its update schedule for iPhones. But this one had some big ramifications for the media and marketing industry. The new operating system included Apple’s App Tracking Transparency updates that significantly change the relationship between users and the apps they use. The Mumbrellacast team dives into the implications for customers, as well as for advertisers.The game of musical chairs at WPP and GroupM continued this week, when news broke that MediaCom AUNZ CEO Willie Pang is stepping away from the agency to take a broader role across GroupM as managing director of GroupM services. Pang’s appointment follows the March departure of GroupM’s local CEO Mark Lollback, and with the search for the CEO is still underway, what's WWP's next move likely to be?Plus, Sunrise Weatherman Sam Mac jones a rare club of repeat guests on the Mumbrellacast, as he chats with Tim Burrowes to chat about his new book Accidental Weatherman. Mac talks about why his book "isn't an autobiography," in a chat that also covers what he loves about the magic of live television and his experiences interacting with viewers on social media.
Content Warning: This episode discusses the Government's 'Moving the Line' consent video, and touches on the issues of family violence and sexual assault. For those needing support, contact 1800RESPECT on 1800 737 732 or visit 1800RESPECT.org.au. In an emergency, call 000.On this week's Mumbrellacast, the team breaks down the multiple failures in the Government's Milkshake consent video. Launching at a time when the Coalition Government is surrounded by allegations of sexual assault within Parliament House, discrimination against female staffers, and sexual misconduct of its members, the Mumbrellacast team asks how no one twigged that the videos would completely miss the mark?And, WPP AUNZ is set to become a fully-fledged member of the WPP empire now that its minority shareholders have voted in favour of the takeover bid. Speculation is rampant in the industry about what's next. So who are the main players, and are their futures bright or shrouded in shadow?Plus, the Australian Influencer Marketing Council's (AIMCO) chair, Detch Singh, joins the Mumbrellacast after an eventful couple of months in the influencer marketing space. Singh reflects on the 'disappointment' of AIMCO that it was not contacted by SBS in its investigation of the industry for The Feed, and, fresh off the first case to be upheld by Ad Standards under the Australian Association of National Advertiser's new distinguishable advertising rule in the Code of Ethics, Singh gives his view on the regulatory bodies in place to police influencer marketing.
It is the 190th anniversary of The Sydney Morning Herald this month, and to mark the event editor Lisa Davies and head of subscribers and growth, Dave Eisman, joined the Mumbrellacast to chat about the enduring strength of the printed newspaper. Coming out of COVID-19 the pair also reflect on the effect the pandemic had on subscriber growth and the Herald's approach to journalism. And, just weeks after the cyber attack on Nine sent the whole business into a spin, Davies and Eisman give an insight on what happened at the Herald and how they managed to keep the paper rolling out the door.It's been a week full of significant events; Seven hit 100 days until the 2021 Tokyo Olympics begins, radio got a look at the second survey of the year, and the first case on an influencer breaching the AANA Code of Ethics' new rule about distinguishable advertising was revealed. Now that Seven is as confident as it will ever be that the Olympics will finally press ahead, what is in store for advertisers, aside from a State of Originality-esque competition for the best ad in class?And, with Ben Fordham losing 2.6 points in Alan Jones' old slot on 2GB, is the station on a downwards slope, or is this just a blip on the radar? 2Day FM was again struggling for share after falling back below 4%. Looking at the new shows still finding their footing around the country, the Mumbrellacast team chats about how long networks should give hosts time to find their tribes, and how long will be long enough for 2Day FM?
Pitch debate reignited this week after World Vision Australia's procurement agency was revealed to be charging interested parties in its media account tender $80 to view the pitch documents. The revelation is poor timing for World Vision and Procurement Australia, coming just a week after the Media Federation of Australia released best practice guidelines for the pitching process.And, are automotive marketers struggling to keep up with their industry? The Mumbrellacast team discusses why it appears marketing in the sector keeps returning to the 'same old, same old', despite sales figures climbing higher and higher.Plus, now that they are well settled as part of Accenture Interactive, The Monkeys' co-founders Mark Green and Scott Nowell discuss how agencies are repositioning themselves to compete with consultancies and the changing landscape of the creative industry. The pair also talk about what the new era of The Monkeys looks like following Justin Drape’s departure from the agency earlier this year.
It's April Fool's Day but have brands lost their edge? After an influx press releases declaring it's a prank before even revealing what the prank is, the team looks at the highs and lows of the day (here's looking at you 'Voltswagen'), and Tim Burrowes asks 'why does marketing spoil everything?'.Plus, the influencer marketplace which mistakenly signed the fake account of an SBS reporter from The Feed was revealed to be The Right Fit. But who is to blame when a phoney account slips through the cracks? Should social media companies be doing more to regulate fake followers or should agencies and marketplaces be cracking down on vetting?And, amidst the continued changes and sudden lockdowns the tourism industry is still chipping away at recovery. Tourism Australia's chief marketing officer Susan Coghill joins the Mumbrellacast to talk about the evolution of 'Holiday Here This Year' from bushfire response to COVID-19 recovery (20:56). Plus, have any opportunities arisen from the pandemic for marketers, and will 'Philausophy' be returning as talk of international travel heats up.
This week, Mumbrella's Brittney Rigby started a conversation about advertising's alcohol culture with an in-depth feature. In this episode, she discusses the key issues and gives an insight into how agency leaders have reacted to the piece.Over in TV, WIN's CEO Andrew Lancaster has gained a seat on the Nine's board in the wake of the companies' recent affiliate deal. Plus, Ten is taking a comedic look back at 2020... in April 2021. Is the idea past its prime?And, to mark the 10th anniversary of The Conversation, founder Andrew Jaspan reflects on founding the publication and the speed with which it grew. And, with publishers reaching agreements with Google and Facebook, Jaspan gives his view on the state of journalism in Australia as well as what the future holds.
Influencer marketing is in the spotlight again, with SBS' The Feed airing a four-part investigation into the industry. The team unpacks some of the shadier aspects of influencer marketing and discusses why it is so difficult to regulate.Plus, the team analyses the WPP AUNZ scheme implementation booklet as the takeover bid from WPP plc moves forward. Also at WPP this week, Group M CEO Mark Lollback departed. What's next for the group's media agencies while the search for his replacement is underway?News Corp and Nine struck news payment deals with Facebook, after weeks of the social media platform reportedly dragging its feet. The two major players join Seven, Schwartz Media, Private Media, and Solstice Media on the deals list, but the ABC still doesn't have an agreement with Facebook or Google.And, ahead of the 2021 season's launch, AFL Media's Julian Dunne gives a deeper insight into the return of the game to stadiums and what that means for the code as well as the brands and marketers that partner with it.
International Women's Day took place this week, and to mark the occasion Leo Burnett CEO Melinda Geertz joined the Mumbrellacast to talk about the importance of supporting women in advertising.By reflecting on her own experiences and who inspired has inspired her career, Geertz dives into the importance of fostering a culture understands the needs of women in the workplace and reflecting the diversity of the talent pool in the make up of an agency.The first radio ratings of 2021 also landed this week, which saw Melburnians change their radios back to FM while Sydneysiders stuck to AM and talk back. The survey also gave a glance at the performance of an abundance of new shows and re-branded stations across Australia. So, who do the Mumbrellacast team have their eye on?And, ACM head Antony Catalano made another play to boost his regional media empire by making a deal to purchase nearly 19 million shares in Prime Media Group at a cost of $4.245 million, from fellow media mogul Bruce Gordon. The move for Prime comes just over a year after its shareholders voted down a merger with Seven West Media. The question now lies about whether the Australian Communications and Media Authority will allow Catalano to actually take control of Prime.
It was a week of CEO appointments. Leading the pack was Mike Sneesby, Hugh Marks' successor for the chief executive job at Nine. Few in the industry were shocked about the news, but what does this mean for the internal execs who unsuccessfully applied? Can Sneesby succeed if the board is as fractured as Nine's own newspapers suggest? And, where does this leave Stan?Over in adland, UM, Ogilvy, Leo Burnett and Havas PR all also named new CEOs. The team chats through how each appointment indicates something different about the state of each business.And ahead of the first radio ratings survey of the year, Triple M's Mike Fitzpatrick give a preview of the network's status in 2021. From the launch of Triple M Perth - bringing Basil Zempilas on board - to the 'dynamic' sound of The Marty Sheargold Show, and the importance of regional radio, Fitzpatrick feels confident about 2021.
This week, Facebook backtracked on its decision to pull news sharing from Australian users and, with some amendments, the News Media Bargaining Code passed the senate. Everyone seems to have come out a winner... except the small publishers. It's hardly the end of this saga, so what's next?The media and marketing industry is in the throes of financial reporting season; first up on the podcast is Nine, which reported $1.2 billion in revenue and net profit up 79% to $182 million. It's the last results for outgoing CEO Hugh Marks, so the Mumbrellacast team dives into which parts of Nine were the most successful in the first half of the year, and speculate on who will take the chief executive crown.It was also a full-year report from WPP AUNZ, and despite a decline in sales and EBIT, the group was heartened by its results being on-par with market projections. COVID-19 cost cutting and the implementation of CEO Jens Monees' transformation plan saw the group also manage to significantly lower costs. With a potential takeover from WPP plc in the works, the team looks ahead to what's next for WPP AUNZ.And also in the news was the senate hearing into media diversity, triggered by a petition by former Prime Minister Kevin Rudd, which received 500,000 signatures. Joining the Mumbrellacast to chat through the issue was Media Diversity Australia's Antoinette Lattouf.
This week Pearman Media's Steve Allen joined the Mumbrellacast team to breakdown Google Showcase and what it means for publishers as negotiations in the News Media Bargaining Code roll on.As well as being the first major media brand to sign up to Google Showcase, Seven West Media revealed its significant debt pile had been slashed by 42% to $329 million and reported a net profit of $116.4 million in the first half of the financial year, meaning the company's $170 million cost savings program is on track. In a better position than expected, the results raise questions about the importance of the performance of its upcoming content slate and whether the company should consider paying back the Job Keeper benefits which reportedly saved 120-150 jobs.Plus, this morning Facebook announced it was pulling all news sharing from its platform, effective immediately. It wasn't just publishers that work up to find their pages blocked and content missing, but satirical sites, sports teams and the Bureau of Meteorology also got caught in the crosshairs. Now it's up to the Australian Government to move on the situation.
TV ratings returned this week, this time with the unusual inclusion of the Australian Open in the official ratings period. After doubt and quarantine crisis surrounded the tennis until its launch, how has the new schedule impacted programming on Seven and Ten? 2021 will be a big year in TV, but with the Olympic question remaining in everyone's minds, what will the landscape look like this year?And with the Super Bowl comes headline-grabbing ads. But how did the big game ads differ this year after brands continue to feel the impacts of the COVID-19 pandemic? And with the tennis in play and football on the horizon, how can Australian marketers make their mark in sports this year? Plus, Chris Maxwell and Andy Gibson talk all things in-housing off the back of launching new consultancy Lution. The pair dive into the benefits of in-house advertising teams for marketers, how it improves creative work and answer if it really does attract high-level talent to the client-side.
This week, how did Time Out pivot to Time In? Managing director Michael Rodrigues joins the Mumbrellacast to give insight into how a publication that celebrates experiences out and about navigates an era of sudden and sometimes prolonged lockdowns. With the News Media Bargaining Code on the top of all publishers' minds, Rodrigues also discusses where Time Out sits on the issue.The week also saw the battle for sports rights heat up as new entrants in the streaming market began to emerge. Telstra withdrew from streaming the AFL and NRL, with its customers now offered discounted access to Kayo's broadcast. Stan Sport announced the team that will lead its Super Rugby coverage, soon after announcing its streaming service will come in cheaper than Kayo. And Amazon Prime is making moves, picking up the swimming and presenting itself as a dangerous player in the periphery. In this quickly growing market, who will rise and who will fall?Plus, with Google threatening to pull out from Australia, Microsoft stepped in this week offering to fill the void. The Mumbrellacast team takes a look at how big a hole Google would leave in Australia and whether Microsoft really is up to the task.
It was a week of Google news, and fresh off the back of the Senate's hearing into the News Media Bargaining Code the ACCC released its interim report for the Digital Advertising Services Inquiry. Here, the team gives the rundown of its initial findings and chats about what the industry has to say now that agencies seem to be out of the woods.Three agency leaders also left in seven days. David Fox is off to Ogilvy Middle East and North Africa, while Justin Drape announced he was leaving The Monkeys and Colenso BBDO's Scott Coldham is simultaneously becoming the CMO of two different brands. Were any of these moves a surprise? And what is happening inside these agencies?Plus, Nick Keenan gives the team an insight into his experience taking over the leadership of Starcom while getting to know his staff working remotely. With transformation on the cards, Keenan chats about his learnings from the client side and the pivotal role talent development is playing in the future of the agency.
On the final Mumbrellacast for the year, the whole team pitches in to count down the top stories of 2020. Popular campaigns came from Menulog and Hungry Jacks, thanks to famous faces and famous burgers. But, by far the biggest story was the impact COVID-19 had on the media and marketing industry.The team looks back on the warning shot to the media industry that was News Corp's regional closures, the major talent redundancies at Ten, how brands handled challenging conditions, and reflect on what became of the industry as 2020 rolled on.To round out the year, the Mumbrellacast team reveals their picks for the biggest news story that came across the desk, from Hugh Marks' upcoming departure from Nine to Ben Lilley's purchase of McCann.
Ex-Isobar CEO Konrad Spilva joined the Mumbrellacast this week to talk all things, Dentsu, independents and his new business Shadowboxer. Taking a look back at the his departure from the Dentsu International-owned agency, Spilva reveals how he knew it was the right time to go and why a global job wasn't for him. And, in the new world of independent agency forces Spilva chats about what creative consultancy, Shadowboxer, has to offer the market.The week also saw the last radio ratings survey of the year. Who went out on top? And who has a lot to look forward to next year? The chaos of 2020 has particularly disrupted the radio industry, following the months-long pause in ratings in the middle of the year. The Mumbrellacast team takes you through what radio bosses had to say about 2020 drawing to a close and their plans for next year.Plus, the News Media and Digital Platforms Mandatory Bargaining Code bill has finally been introduced into parliament. The team runs through the key points in Treasurer Josh Frydenberg's speech and the industry's reaction.
It all kicked off in adland this week. First came the news the WPP plc had made a takeover bid for the rest of the shares in WPP AUNZ. The move would bring the local business in line with the global operations and strategy, but the announcement wasn't a surprise to the market. If it were to go through the team speculates what happens to the original agencies that were part of the STW family, and what will become of CEO Jens Monsees?There will be a new independent player in town come February next year, following the announcement that CHE Proximity CEO Chris Howatson and chief creative officer Ant White are leaving the agency to open their own shop. How have they done it? Are there any clients involved? One thing is for sure, the industry is rife with gossip.And how did Special Group go about setting up offices in Melbourne and the US in the height of COVID? Founding partners Lindsey Evans and Cade Heyde gave an insight into the process, noting talent was everything when it came to setting the culture. With the agency going from strength to strength the pair looked ahead to the future of independent agencies and the talent bubble in Australia.
This week, the latest chapter in 2Day FM's quest for a breakfast team that sticks continued, as it was announced that Hughesy and Ed would be shifting from drive to the morning, accompanied by Erin Molan. After a series of hosts beamed into Sydney from other states, and brief reprieve with a music-only show from Jamie Angel, locality is the name of the game. The Mumbrellacast team breaks down the strategy behind this latest talent update.And, all eyes are on the ad market as the end of 2020 draws closer. Latest figures from the IAB showed growth in digital advertising for Q3, following positive early October numbers from the Standard Media Index. Market sentiment is high looking ahead 2021, but will we see a steady return to growth in the end?Plus, TikTok's Brett Armstrong took the team through what's on the cards for the content sharing and social media platform. Fresh off launching its first consumer marketing campaign Armstrong reflects upon making a name for TikTok in Australia, why it is an important tool for marketers, and how it's user demographic is very different than one would think.
This week's Mumbrellacast comes to you straight from Mumbrella360: Reconnected, featuring a chat with WPP AUNZ CEO Jens Monsees. Discussing the progress of his transformation plan for the business, Monsees described where the holding group has gone wrong in the past, how he is now steadying the ship and explained why he moved halfway across the world for this job in the first place.Consolidation of WPP AUNZ's agency brands is a key element of Monsees's plan for the holding company. Coincidentally, Monsees appearance at 360 comes as the business negotiates the new merger of AKQA and White Grey, as well as Geometry shifting into the VMLY&R network. The Mumbrellacast team breaks down what these moves mean for the group and how these diverse offerings will come together.And in the most unexpected news of the week, Nine CEO Hugh Marks announced his imminent departure from the business, set for the first half of next year. Stating that his mission of drawing Nine, Fairfax and Macquarie Media together into a digitally-based media company has now been achieved, Marks said he feels this is the right time to leave the business. The Mumbrellacast team runs through the market's response to the news and the search for a new CEO.
This week on the Mumbrellacast, Publicis Groupe AUNZ CEO Michael Rebelo stopped by to reflect on how the group navigated COVID-19. Luckily the business introduced flexible working with Publicis Liberté not long before the pandemic hit. Rebelo also chats through the measures the group took to save as many jobs as possible, because "one job made redundant is too many".And, looking forward to 2021 and beyond, Rebelo discusses the major changes made at the group this year - including the merger between Mercerbell and Performics - and how it will guide the group into the future.Plus, in the news this week, Nine has bolstered its position in the sports broadcasting market with the launch of Stan Sport. Stan Sport, with support from the commercial television network, has picked up broadcasting rights for Rugby Australia and Wimbledon. The move also marks a significant change in the streaming market as the local offering continues its focus on growth.And, Woolworths' retail media business, Cartology, has expanded its digital capabilities and services. It is the latest update to the way Australia's supermarket giants continue leveraging its consumer data to personalise customer experience and add value for brand partners.
This week it’s everything radio as the team look at the results from GfK radio ratings survey seven.
In Melbourne, Nine Radio’s 3AW blew critics away with another massive gain, while Sydney saw Kiis FM legends Kyle and Jackie O retain their FM crown. What should the industry expect from survey eight?
Media monitoring business Isentia had a rough week, dealing with fall out of a cyber security attack at its business Mediaportal. With rival businesses snapping at its heels and unhappy investors to appease, what does the future look like for Isentia? The team speculate over how much damage the loss will do to the business and whether it can recover when it still isn’t able to provide clear guidance.
And deputy managing editor Brittney Rigby sits down with PHD CEO Mark Jarrett. He stepped into the top position at the end of 2019, ahead of a year nobody could predict. How does one settle into their first CEO position when there’s a global pandemic raging and wreaking havoc across the media industry? And what impact has remote working had on PHD?
Over the weekend the AFL and NRL grand finals were played in back-to-back ratings hits. On this week's Mumbrellacast the team discusses the controversial change from an afternoon to night grand final for the AFL and Australia's push for a local Superbowl TV event. The networks would be overjoyed with the numbers but as the team points out, restrictions made viewing at home more common and viewing in pubs much harder - impacting the ratings.And, what do Australian brands have to gain from making jokes about US president Donald Trump? Just days out from the election, Grill'd is taking aim at Trump's dietary habits, saying 'You are what you eat'. Sportsbet has also launched the a specialised betting hub enabling punters to gamble on the president's unpredictable behaviour. The team discusses the delicate balance of politics in advertising.There’s change at ACM including the retirement of CEO Allen Williams after 30 years, and deals being made with IVE and realestateview.com.au. The team give their predictions on owner Antony Catalano's long term plan.And former GPC marketer, Diana Di Cecco, gives an inside look at Repco's name sponsorship deal with Supercars and this year's "intense" pitch which saw the business appoint Initiative to its media account.
This week, Seven rounded out the commercial free-to-air upfronts season, boasting ‘disruption, but in a good way’. After announcing last year it was time to refresh the content slate and being hit the hardest of all the networks in production by COVID-19, Seven is coming out swinging for 2021 with Holey Moley finally hitting screens alongside the revival of Australian Idol, a refreshed The Voice and Ultimate Tag.The Mumbrellacast is joined by chief marketing officer Charlotte Valente, chief revenue officer Kurt Burnette and director of network programming, Angus Ross, to discuss what Australia should expect from Seven in 2021.The week also saw the first Christmas ads emerge on TV. Michael Hill alluded to the tough times we've lived through, but Kmart invested in childhood joy. With very different approaches to the holiday season in a year like no other, the team discusses how to go about making a Christmas ad in 2020.And, with Group M's Nicola Lewis moving overseas to take up a job with its addressable TV business Finecast, the team analyses how the changes forced upon adland by the pandemic will change the talent pool over the next couple of years.
It was the week of Ten's upfronts, giving media buyers an insight into what the network will look like in 2021. Bachelor in Paradise won't be returning next year, but three new shows, including Amy Poehler and Nick Offerman's Making It, have been added to the slate. The Mumbrellacast team gives their impressions on how Ten's virtual performance went, and Brittney Rigby breaks down all the network has to offer with key executives Beverley McGarvey and Rod Prosser.Also this week, Gruen returned. Fresh off his success in the Melbourne radio ratings, Russel Howcroft joined the podcast to discuss why talkback radio deserves more ad spend, what keeps Gruen fresh, and how marketers and agencies should be preparing themselves for the continuing onslaught of market changes.And, Tourism Australia revived 'Holiday here this year' to kick off another domestic tourism push ahead of the summer holidays. Starring Hamish Blake and Zoe Foster-Blake, the campaign puts an upbeat spin on the cabin fever many Australians are experiencing. But, has it come at the right time? And what does it say about the tourism market more broadly?
"COVID basically has accelerated the digital transformation at the consumer level, at the media level... and then last but not least at the enterprise level."In this special episode of the Mumbrellacast, Mumbrella founder Tim Burrowes chats with S4 Capital founder and executive chairman, Sir Martin Sorrell.Up for discussion is Sir Martin's outlook on the economic climate, why the 'growth' model of S4 Capital outstrips those of traditional holding companies, how WPP is cannibalising itself, and the legacy of David Ogilvy. Sir Martin reflects on previous economic crises, offers his views on whether the 'quadrennial effect' of the Olympics and US election on marketing spend will actually take place in 2021, and explains why he is "quite bullish about next year".He also dives into holding group models; critiquing WPP's recent mergers of Wunderman and JWT, and Y&R with VML, analysing why traditional models need to be dismantled, and explaining why S4 Capital's growth strategy is built for this era.
This week, Ten's The Bachelorette delivered the lowest-rating premiere in the show's history. Despite the shake-up of the format with sister-bachelorettes, the Mumbrellacast team asks, do viewers still care about it?In agency land, the team weighs in on the industry opinion that it's time for independent agencies to shine once more, thanks to COVID-19. Ben Lilley finally put the 'independent' stamp on his McCann-led business, and Aden Hepburn compared starting up his indie, Akcelo, to his 15 years at WPP. As clients continue to demand more for less, is it time for them to look for a more nimble partner?And, Coles released new brand platform 'Value the Australian way'. Featuring Curtis Stone with a lamb chop in hand, plus some everyday Australians, the team might not believe it has reinvented the wheel of advertising, but it does mark an important investment into Coles' brand ahead of Christmas.Plus, Brittney Rigby spoke with Masterchef host, Melissa Leong, ahead of this weekend's launch of its Junior series. Leong gave an insight into what will make Junior Masterchef so charming, and how, off the back of a hugely successful season of the franchise, she thinks it will perform in the ratings.
"What's important to me is taking risks, because if we take the right risks, the rewards make it all the more worthwhile."This week the Mumbrellacast team was joined by Futurebrand Australia's CEO and new owner, Richard Curtis, to discuss the ins and outs of his takeover of the Interpublic agency.Noting his "favourite thing about this is that the media industry now has Ooh and Are", Curtis also offer his views on Bauer Media's rebrand. After being bought by private equity business Mercury Capital earlier this year, the industry knew a name change was coming, but is Are Media the fresh start it was expecting?The team also deep dives into Facebook's ban of a Modibodi ad that alludes to period blood with the colour red. Curtis says when utilising controversy, it has to make sense for the brand, and the team agrees this time it does. But with Facebook's 'higher set of standards' for ads operating on its own playing field are we about to see more bans of this sort?Plus, the content quotas for children's television have been relaxed in a move that was welcomed with open arms by TV networks and condemned by the screen and production industry. The team speculates on the future impacts of this decision and whether the decision was the right one.
Kicking off with a bang, Uber Eats and Special Group launched the famous 'Tonight I'll be eating' brand platform into the US this week with help from sci-fi icons Mark Hamill and Sir Patrick Stewart. Hannah Blackiston and Brittney Rigby reflect on the evolution of the brand platform, from getting blasted in the comments, to international success.And, keeping up with agency land, is Thinkerbell's Thrive@55 initiative for interns over 55 years old an obvious play for PR or a valiant move to meet the industry's ageism head-on?Plus, reflective of the tumult created in 2020, the sporting deal sagas keep going. Qantas broke up with Rugby Australia after 30 years, and Seven came back to Supercars, offering $40m less than Ten did five years ago. As sponsorship and broadcast rights dollars keep shrinking, where to from here for Australia's sporting codes?And, Tim Burrowes spoke with Eardrum's Ralph van Dijk and Song Zu's Ramesh Sathiah to announce their new dedicated audio branding venture, Resonance. Learn how change in the industry has driven the need for Resonance's services and what Mumbrella had to do with its origins.
In this week's Mumbrellacast, the team gives you everything you need to know about Nine's upfronts for 2021, including a chat with chief sales officer, Michael Stephenson.So, how exactly does it new audience targeting partnership with Adobe work? Is it really going to put Nine in competition with Google and Facebook? And, will we see more media companies developing their own defence against the cookies?And, what will content look like in 2021? The team was hoping for a shiny new TV show, but instead Nine will be putting a 'refreshed' Celebrity Apprentice Australia and Beauty and the Geek on air (so much for Seven trying to "revive yet another Nine show"). Is Nine just playing it safe in this world of complicated productions?Looking beyond the upfronts, small publishers spoke out against the ACCC's news media bargaining code in fear of Google and Facebook shutting down news in Australia, and industry watchdog Ad Standards upheld the first complaint under its new body image rules.
It was a week of controversy, and the Mumbrellacast kicks off with the king of FM radio, Kyle Sandilands. After last year's comments about the Virgin Mary, he received a slap on the wrist from ACMA. After comparing their own stories about interacting with Sandilands, the team debates how and why he always manages to slip through.Addressing the second big controversy of the week, the team debates whether the Sydney Morning Herald should have named a junior journalist from Domain who was found to have fictionalised quotes in their reporting. Is the fact they weren't caught sooner indicative of an ever-growing problem in the publishing industry? Or can the entire blame be placed at the journalist's door?And, ahead of the launch of the new season of Body Hack on Ten, Todd Sampson revealed what it was like to film in some of the most dangerous places on the planet, only to learn about the pandemic and be called home. The former adman also discusses why he decided to step away from advertising, whether he has one more executive role in him, and provides a glimpse into the audience-free Gruen.
Kicking off the week, Nova CEO Cathy O'Connor announced her upcoming move to Ooh Media, succeeding Brendon Cook, and seeing chief commercial officer Peter Charlton replace her. This game of thrones had some succession planning involved. Find out just how everything fell into place.The team debates Darrell Lea’s take on Cadbury, swapping its famous gorilla for an orangutan and a declaration about going palm oil free. Does the ad make a bold statement or is it just a copy that fell short?Facebook threatened to ban the posting of news in Australia, in the latest chapter of its epic battle against the ACCC and the saga of the news media bargaining code. If it follows through it will send publishers into a tailspin, but will it be detrimental to its own business?And, to mark 100 episodes of The Briefing, Tom Tilley stopped by to chat about the news landscape with Hannah Blackiston. How does delivering news on podcasts differ from live radio? How important is diversifying your audience? And where does he get his inspiration from?
This week, a COVID-19 outbreak on the set of Ten's The Masked Singer sparked a discussion about whether the entertainment industry should be exempt from lockdown restrictions. Is entertaining Australians constrained at home an essential service? The team debate if it’s worth the risk to keep Australia’s media and arts industry afloat.Elsewhere in TV, Seven and Nine released their financial results to the ASX this week. CEOs James Warburton and Hugh Marks are looking towards green shoots in the industry, but Ooh Media will just be happy when people can go back outside...And why would a marketer kill off a popular brand figurehead? Budget Direct's chief marketing and delivery officer, Jonathan Kerr, stopped by to chat about the evolution of the brand's public faces and his partnership with creative agency 303 MullenLowe.In agency land, there is one less independent playing the media field after Virginia Hyland sold her eponymous agency to Havas Media this week. The Mumbrellacast team asks, 'why sell?' and chats about the pros and cons of joining a holding group.
This week, Google took a stand against the ACCC's News Media Bargaining Code, saying the proposed agreement which would see it pay publishers for news content is a threat to consumers' free access to Youtube and Google Search.Free TV's CEO Bridget Fair said Google's open letter is an attempt to use its power to frighten people into supporting the tech giant when she stopped by to talk all things TV. Fair discusses how Free TV is taking the opportunity presented by the pandemic to negotiate changes in Australia's content quotas, and how the production industry is getting back up and running.Over in the PR world, a 'back to basics' course was set up by agency Romano Beck, based on their observations that graduates 'can sometimes have delusions of grandeur' about their role in the workforce. Are university courses falling short on training up new PR professionals? Is this course a bad PR move?And, it was insurer vs insurer this week with new campaigns from NRMA and AAMI. Two very different approaches, two very different strategies. Which one will sell more insurance?
In this week's Mumbrellacast, was it the right move for Ten to line up back to back Bachelor franchises? Sold to viewers as the biggest week in TV for the network, Bachelor in Paradise bowed out, The Masked Singer returned and The Bachelor kicked off - all to lower audiences than seen before. Behind the scenes, Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey were all axed by Ten in a move to restructure its news teams. The Mumbrellacast team asks if the cuts were just another phase in Ten's news identity crisis or whether, this time, it's permanent?Industry cuts also included the Coles catalogue, in preference for a personalised digital experience for its customers. Coles' CMO Lisa Ronson popped by to talk about why this decision was made, and the future for customers on Coles & Co.And, how does DDB's new global CEO, Marty O'Halloran, plan to bring the success of the Australian and New Zealand agencies to the world stage? O'Halloran joined Mumbrella's Tim Burrowes to chat about the legacy of Bill Bernbach - the B in DDB - industry burnout, and management across cultures.
How do you make a dating show in a pandemic? Osher Günsberg has the answer on this week's Mumbrellacast. Ten is prepping for a double launch of The Masked Singer and The Bachelor, both of which underwent serious changes in production due to COVID-19. Günsberg describes the upcoming Zoom dates on The Bachelor, and why The Masked Singer set is the safest place in Melbourne.Crikey's Peter Fray also stopped by to chat about the highs and lows of his career in publishing, experimenting with payment models and bringing young journalists into the industry. Fray also discusses how Crikey takes its role as the fourth estate very seriously - more seriously, he would say, than other outlets.Also this week, Publicis Groupe parted ways with its head of futures and insight, Tom Goodwin, after things kicked off on Twitter about the state of COVID-19 and how we measure the impacts of associated deaths. The Mumbrellacast team discusses the increasingly flimsy go-to excuse of "Tweets are my own opinion, not those of my employer".And an ad for Lotterywest was pulled for making light of a man breaching social distancing guidelines. Has the industry's watchdog, Ad Standards, gone too far? Or was it just a stupid move from the brand in the first place?
This week's Mumbrellacast features a chat with ex-ABC boss Michelle Guthrie, in which she discusses her take on the latest round of cuts at Australia's public broadcaster, why she believes the loss of ABC Life is a shame and how a business can balance audience demands with tight budgets.Sticking with the ABC, a COVID-19 scare on the set of News Breakfast this week sent hosts Lisa Millar and Michael Rowland into lockdown. It has been a tumultuous week for TV, but with the previous week's ratings finally recovered from the hold of ransomware hackers, Seven found out if Big Brother went out with a bang and how Farmer Wants a Wife fronted up against Nine's Australian Ninja Warrior.The tech giants are back under fire as congressional hearings kick off in the US with Google, Apple, Amazon and Facebook joining in on the heaviest Zoom call you could possibly cop an invite to. In Australia, the ACCC is suing Google for misleading millions of people by expanding its use their data. Will the tech giants ever be broken up by governments? How will the power be handed back to the people?Plus, Mikey Robins dropped by for a chat about his new book, his media career, and whether satire will ever get old.
This week, TV ratings came under attack... from ransomware. It's particularly bad timing for Seven as it has not yet learned how the finale of Big Brother performed. Slipping through before Nielsen's OzTAM was struck were the finales of Nine's The Voice and Ten's Masterchef. Rolling into the next reality TV race, what are the Mumbrellacast team watching and looking forward to?And will the bad news for magazines ever end? The eight Bauer titles that were paused at the start of the pandemic will close. The team analyses how Bauer accelerated the decline of the print magazine industry, and unceremoniously farewells the Bauer family from the Australian market.Big moves took place in adland this week too. Australia's Marty O'Halloran will step onto the international stage following his promotion to global CEO of DDB Worldwide. And, ECD Andy Dilallo is set to depart TBWA Sydney with Clemenger BBDO's Evan Roberts to take his place. The change is surrounded by conspiracy theories about COVID cost cutting, but are they true?And, we chat about Australia's newest trade publication, Cannabiz, founded by Mumbrella's co-founder and former CEO Martin Lane. Tune in to hear about how the cannabis business is turning heads in the medical industry and what happens if it doesn't get legalised.
This week, Foxtel's new entertainment streaming service Binge opened a competition for TV fans to write reviews of its content with the opportunity for it to be published across News Corp Australia's titles. In light of the thousands of redundancies made in publishing over the last four months, the competition hasn't been received well. The Mumbrellacast team debates whether this is exploitative of people's time and thoughts, or if journalists are just too sensitive?Triple M's Mike Fitzpatrick joined to chat about the network's mental health initiative, No Talk Day, and how he plans to expand it internationally. Plus, is controversial talent a risk or a ratings winner? Fitzpatrick discusses the network's high retention of on-air talent, and working with Eddie McGuire.Also this week: Ten revealed 10 Shake, it's new multichannel harbouring the ViacomCBS treasure trove of MTV and Nickelodeon content; Prince Harry's feud with the royals resurfaced in an ad for Dominos; and the team analyses TikTok's very public response to calls for it to be banned.
Adland made a lot of noise this week: Ben Shepherd resigned from CHE Proximity, Kieran Moore left WPP AUNZ, and Ad Standards released its list of the most complained about ads of the year so far.Interpublic sold off another Australian agency to its boss with Richard Curtis taking ownership of Futurebrand five months after Ben Lilley bought McCann. Is this the indicator for something bigger to come? Plus, Publicis Groupe admitted 34 jobs were at risk due to the impacts of COVID-19. The team agrees it is more sad news for the industry but admirable that the business has made it until now to take drastic action.Seven's chief revenue officer Kurt Burnette joined the team to chat about how the network was navigating COVID-19 and what's coming up in the second half of the year. He alluded to what success will look like for the stable of upcoming reality shows, and how Seven is keeping brands involved with Big Brother.And finally, Pauline Hanson was dropped from The Today Show following comments she made about Melbourne residents forced into isolation in public housing towers. But should Nine have been shocked that its controversial contributor made controversial comments?
This week, Junkee Media's co-founder Tim Duggan joined the Mumbrellacast to chat about the week's news and his new book Cult Status.First up, do you see a golden wattle or a golden COVID? That was the question posed to the marketing industry this week when Australia's new brand was revealed. What is it about logos that attracts so much criticism? Why, as Duggan says, are Australians are our own worst clients?Ad spend for May was down 40.4%. Is the world 'Fukt' like the AFR once (accidentally) declared? Who is brave enough to go on record with a prediction about when the market will recover? Certainly not the Mumbrella team - although they do think the worst may have passed.The verdict was handed down this week regarding Geoffrey Rush's defamation case and its subsequent appeal. Mumbrella's Brittney Rigby and Duggan discuss what this means for the media industry.And, Duggan recounts the day he and Neil Ackland sold Junkee to Ooh Media, gives the secret for producing content for young people and provides insight on his writing process.
It was a sad week for the ABC. Up to 250 job cuts, the loss of ABC Life and the 7:45 news broadcast. Shadow minister for communications, Michelle Rowland, joined the Mumbrellacast and weighed in on the implications these cuts will have on Australia's media landscape and its access to diverse and regional content.Some big moves took place in media agency-land, including Hearts & Science acquiring an agency and a restructure in Carat's strategy team. For Carat, it is one of the biggest moves from CEO Sue Squillace since she stepped into the role last September. Will this be what gets the agency back in the game after a tough couple of years?The team debates Tik Tok marketing. Is it worth it? How do marketers do it? Is the platform just a fad?
This week on the Mumbrellacast: the job ad creating waves throughout the industry. What started as Dr Mumbo diagnosing problematic language in an ad for a “senior executive assistant / office manager / professional governess” at Ultimate Edge Communications, became an industry discussion about discrimination and burnout. Mumbrella's Vivienne Kelly goes behind the scenes on her interview with Aleisha McCall.Over in publishing, the Bauer Media saga is almost coming to a close after it was sold to Mercury Capital earlier this week. Following a merger with Pacific Magazines, hundreds of job cuts and with a number of its print titles on hold, the team wonders what the future will hold for the business.Mamamia's group director of marketing and commercial partner solutions Rob Farmer and editor Clare Stephens join the Mumbrellacast to explore how the publisher has navigated content and commercial opportunities throughout COVID-19.
In this week's Mumbrellacast, the team asks has Australia's media industry missed its Me Too moment? The topic comes about after it was announced NOW Australia, the organisation created by Tracey Spicer to assist victims of workplace sexual harassment and indecent assault, is shutting down. The team looks back on 2018, the promises made and allegations revealed, and analyses what went wrong.The AFL is returning in one of the biggest weeks for Seven this year. The network is promising record-breaking ratings to its advertisers, but will it live up to the hype? The hopes of Foxtel and its sports streaming service Kayo are also on the line, with football a huge draw card for attracting subscribers to both.Luckily, Kayo's chief commercial officer Ant Hearne joined the Mumbrellacast and weighed in on how much the sports streamer has learned about subscribers during lockdown. Alongside Louise Crompton, chief marketing officer of new entertainment streaming service Binge, the pair also discussed the launch of the latest venture and how they plan on cutting through the cluttered streaming market with the first campaign and 'cheeky' branding.
This week, Marc Fennell dropped by the Mumbrellacast to talk about his latest podcasting venture with Audible, Nut Jobs. He describes his adventures in the USA to explore the illegal nut trade, explains Audible's interest in storytelling, and ponders if there really is a podcast for everything?Over in adland, a couple of big leadership changes took place. Wunderman Thompson CEO John Gutteridge announced he was stepping down with Lee Leggett taking over. Gutteridge was the last WPP AUNZ CEO to oversee one of its famous creative agency mergers, closing another chapter in the holding group's saga. The team also analyses the slow introduction of a new leadership team over at Clemenger BBDO Melbourne.The week in media saw News Corp announce the closure of women's content network Whimn. Was it purely a branding decision? Or is this the latest cost-cutting measure? This was soon followed by a slump in readership of news.com.au and the ABC firmly holding first place. And, how did the first weekend of the NRL fare in the TV ratings?Also, ahead of its return to Australian screens on Monday, Sonia Kruger spoke with Mumbrella's Vivienne Kelly about the new-look Big Brother. What kind of housemate would Kruger be? And what's it like facing a COVID-19 scare on set?
It's been called the darkest day in Australian media - News Corp has closed 100 print titles, with 14 to close permanently and what is speculated to be near 1,000 job losses. The Mumbrellacast team breaks down the social, political and financial implications these closures will have on regional areas and wonders what the future is for the industry.The Hallway CEO, Jules Hall, revealed on Mumbrella earlier this week that his agency will continue working from home indefinitely, sparking a conversation about the value of maintaining an office. With benefits including saving on costly real estate and creating more flexibility for staff, plus overcoming the impracticalities of socially distant commuting, the only question is - how do you create and continue company culture?M&C Saatchi's new CEO, Justin Graham, weighed in maintaining the agency's culture while it continues to work from home when he joined the Mumbrellacast to discuss the ins and outs of taking over an agency in the midst of the pandemic. With clients like Commonwealth Bank, Woolworths and Tourism Australia, Graham describes what it's like responding to very different business needs throughout the COVID-19 crisis.
Just days after celebrating its second birthday, 10 Daily announced it would be closing at the end of this week. It is another sad piece of news for the industry, but despite an email from Ten boss Beverley McGarvey saying it was part of a wider strategic move from Viacom CBS, the Mumbrellacast team can't help but wonder if the closure is shrouded in COVID-19 revenue struggles.Also in publishing, the latest chapter of the Bauer Media saga is its push for some positive PR, announcing that its magazine subscriptions have increased by 60%. Is this a very faint light at the end of the very long tunnel for magazines?Alan Jones received one last strike from ACMA, ruling that his infamous comments about New Zealand Prime Minister Jacinda Ardern breached broadcasting decency rules, but he was let off with a slap on the wrist due to his impending retirement.And in fortuitous timing, Jones' replacement on Brisbane's 4BC Neil Breen joined the Mumbrellacast alongside head of content for Nine Radio Greg Byrne to talk about the fresh, local strategy Nine Radio is taking in the Queensland capital, and whether politics should shape talk back radio
In this week's bumper edition of the Mumbrellacast, the team bids farewell to 2GB's breakfast radio king, Alan Jones. From the on-air announcement of his retirement, the cultural and commercial impact he had on radio, and the comments of support from Nine's managing director of radio Tom Malone one question must be answered: did he jump, or was he pushed?Ten's chief content officer Beverley McGarvey and chief sales officer Rod Prosser joined the team to give insight into the goings-on at the network. With a new mysterious channel on the horizon, the successful launch of a refreshed Masterchef and operating within a merger and pandemic, it's been a busy couple of months at Ten. McGarvey and Prosser also give a hint at what the rest of 2020's content will look like.Also in media, the team mourns the loss of Buzzfeed following an announcement to staff this week that the business would be withdrawing its Australian editorial arm. It is another sad development in Australia's rapidly shrinking media landscape, and as recent data from Seek shows, job listings in advertising, media, communications and marketing have declined by 60%. The team also debates whether it's appropriate for brands to keep advertising, despite their entire marketing team being stood down, following a new version of Peter Allen's 'I Still Call Australia Home' for Qantas.Plus, Vivienne Kelly chats with former Triple J breakfast hosts, Matt Okine and Alex Dyson, about their shift to a commercial network and podcasting with All Day Breakfast.
This week saw WPP AUNZ lift the bonnet at its annual general meeting, but don't worry about new CEO Jens Monsees. Despite the fact he stepped into the leadership role just before a global pandemic, he promises Mumbrella's Brittney Rigby he's 'doing fine', even facing a potential $10m loss for the group from H1 CY20.Foxtel hung on to the exclusive rights to HBO's content in Australia. It's a massive win for the pay TV provider, with shows like Succession, Big Little Lies and the upcoming reboot of Gossip Girl a huge drawcard for consumers. The deal has put the launch of streaming service HBO Max on the back burner, but how long will it last?And how many magazines will hit newsstands when publishers come out the other side of COVID-19? Just days after Bauer Media took ownership of Pacific Magazines, 60 staff were cut from the business. As it stands, 140 Bauer and 100 Pac Mags staff have been stood down or made redundant and several titles have been suspended. How will the business piece together its magazines with so little staff? And which ones will make it through in the long term?
Straight off the back of revealing the acquisition of Red Engine SCC, entrepreneur and creative chairman of McCann Worldgroup Australia, Ben Lilley, joined the Mumbrellacast to discuss his industry homecoming. Lilley discusses his return to McCann as its owner, his long-term acquisition strategy, and whether a creative classic, like 'Dumb Ways To Die', will emerge in the near future.Across the industry, we've seen the loss of the Logies, further job cuts and salary sacrifices at Bauer Media, Southern Cross Austereo, Domain and IPG Mediabrands, and Princess Cruises named the most trusted cruise brand. It's hard to go a week without mentioning the impacts COVID-19 has had, although some organisations (here's looking at you, NRL) are insisting on forging ahead in 2020.The week in ads saw humans hypnotised to believe they are tigers. The team debates the merits of hypnotism and using people in the campaign instead of real tigers - Netflix's Tiger King may have come into play. Plus, is a rugby tackle on the street an act of violence? Industry watchdog Ad Standards has an answer.
This week on the Mumbrellacast, the team reflect on the state of Australia's media industry after it sank to 26th place on the World Press Freedom Index for 2019. Following the raids on the ABC headquarters and News Corp Australia journalist Annika Smethurst and the closure of AAP newswire, is Australia's reputation as a respected home of democratic journalism at risk?The week in adland saw industry watchdog Ad Standards ban a couple of ads. Despite its best efforts to redefine the term 'whipped', frequent flyer Sportsbet copped a ban for an ad suggesting that Prince Harry was pussy whipped by Meghan Markle. And, an ad for Coles' Stikeez collectables caught the attention of the community panel over the question of whether it amounted to pester marketing.And, what is the value of a pre-recorded radio show? Highlights of the Christian O'Connell show will now air nationally on weeknights, and Stevie Jacobs will be hosting breakfast with his links pre-recorded and inserted into the music programming. As budgets have been tightened, is this the future of entertainment on a shoestring?
Masterchef is 'Back to Win' and back with a vengeance in the TV ratings. Was it the lack of MAFS? The familiar faces on screen? COVID-boredom? Or, just the perfect storm for Ten to take out the colossal win? The team chats through how no one came close to guessing the 1.268m metro viewers launch on Easter Monday, and the pay off from Ten's programming decision.Also in TV, the team was joined by Nine's head of content production and development Adrian Swift to chat through the 2020 launch of last year's smash hit, Lego Masters (39:21). He talks through what the TV landscape will look like now that COVID-19 has put a production on hold, what Australians can expect from Lego Masters' latest season and what ratings figure for the launch will have him doing a jig. And, the week also saw the government introduce a relief package for the media industry which suspended some content quotas for Australian content across free-to-air and subscription television for 2020, tax relief for commercial TV and radio companies, and much needed assistance for media businesses in regional Australia. However, is it enough?
This week saw the ultimate game of chicken being played by Bauer Media and Pacific Magazines. Rumours had it that Bauer was ghosting Pac Mags over its impending $40m acquisition. Pac Mags took Bauer to court, then told the ASX 'Everything is fine'. 24 hours later the deadline for the sale was pushed back a month. The Mumbrellacast team discusses what is really going on.And, as is the sad reality of the industry right now, more cuts took place at Foxtel, ARN and WPP AUNZ. While lower paid staff face heavy implications, the team took a deep dive into the salaries of WPP execs to determine who really needs to take a pay cut. And why is it that on-air talent at ARN aren't having their hip pockets hit as hard as behind-the-scenes staff?Plus, Trinity P3's Darren Woolley joined the Mumbrellacast to talk through the changing nature of the client-agency relationship (53:01). He reveals that, surprisingly, a number of marketers have enquired about running a pitch, what a self-isolation pitch even looks like, and what marketers should be focusing on if they are to emerge on the other side of this crisis with a successful brand.
It was another big week in the media and marketing industry: print was the latest victim of the coronavirus-economy, more pay cuts and redundancies were rolled out, April Fools’ Day was cancelled and Easter, would you believe, is on the horizon.This week Mumbrella investigated the rights and responsibilities media employees have when it comes to protecting their incomes. With job and pay cuts continuing to roll out across the industry, the team chats through the implications of standing employees down, and really giving them no choice but to accept less money. Is it employer versus employee, or are we all in this together?Plus, Bauer Media closed its New Zealand operation, a week after the ACCC cleared its acquisition of Seven’s Pacific Magazines. Given the tough economic conditions created by coronavirus, the team speculates on Bauer’s local future. Meanwhile, News Corp suspended 60 community newspapers and Nine paused many of its lifestyle print sections.And, Ad Standards CEO, Fiona Jolly, joined the Mumbrellacast this week to discuss how the industry body is rolling on through the COVID-19 crisis (39:53). She gave a behind-the-scenes view of a community panel deliberation over ad complaints, how rulings will come about in the age of social distancing and an update on the Kinder Conditions campaign.
It's been the hardest week the modern media and marketing industries have ever seen. Media owners and agencies are fighting to protect their staff and businesses as COVID-19 has brought Australia to a standstill. Redundancies, forced leave, pay cuts and trading halts: is the industry that is meant to lead in creativity being creative enough [...]
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This week's Mumbrellacast comes to you from three different suburbs of Sydney (and San Francisco's Golden Gate Bridge) as the team has started working from home and experimenting with recording video conferencing. Content director Tim Burrowes and editor Vivienne Kelly chat through the Mumbrella events that have been postponed over the next six months as [...]
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This week's Mumbrellacast comes to you from the lunch hour at Mumbrella's Travel Marketing Summit, when the team sat down to talk through the week of media and marketing. Ten CEO and Viacom CBS ANZ VP, Paul Anderson, announced he was stepping down, with his role not to be replaced. Chief content officer, Beverley McGarvey [...]
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This week on the Mumbrellacast, head of Telum Australia and New Zealand David Skapinker joins reporter Brittney Rigby and head of Mumbrella's professional division Damian Francis to weigh in on the closure of the Australian Associated Press (AAP). The trio discuss the implications the shuttering will have on the wider industry, and how media owners [...]
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Mumbrella's outgoing co-founder and CEO, Martin Lane, makes a very special appearance on this week's Mumbrellacast just one month out from moving on to his next project. Martin reveals the worst decision he made at Mumbrella, the process of building and selling businesses and how the media, marketing and advertising industries have changed over the [...]
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This week Wavemaker CEO Peter Vogel joined the Mumbrellacast to talk through the media agency's focus for 2020, the 'fresh eyes' of WPP AUNZ CEO Jens Monsees, and the energy new clients such as Mondelez bring to the agency. Vogel also joined the team to talk through the news of the week, including the new [...]
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This week, it was 'revealed' that the industry was at risk of becoming a 'predominantly male, middle-aged, white workforce'... which was not particularly shocking. The Mumbrellacast team breaks down why the gap between men and women in this industry remains so significant, and what the data tells us. Plus, News Corp execs declared cricket was [...]
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This week saw the each of the commercial TV networks launch a tentpole reality program, marking the start of the 2020 ratings battle. In a move that surprised none of the Mumbrellacast team, Nine's Married at First Sight has come out on top, meanwhile Seven's revamped My Kitchen Rules has not proved the competitor it [...]
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This week the Mumbrellacast team picks apart MLA's Australian-but-not-Australia Day lamb ad. They discuss whether the Cambridge Analytica scandal is still relevant for the campaign's 'Lambalytica' play on words, who the campaign was targeted at and the motivations behind MLA's push for a 'summer campaign' rather than its traditional Australia Day ad. The promised battle [...]
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In this week's Mumbrellacast, Hannah Blackiston and Brittney Rigby sat down with Sydney Morning Herald photojournalists Nick Moir and Wolter Peeters to discuss capturing the frontlines of Australia's bushfire crisis and broadcasting it to the world. Moir and Peeters shared their stories from the last few months and explained the process behind shooting inside an [...]
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On this week's Mumbrellacast the team breaks down the latest changes at Dentsu Aegis Network, following the announcement of Rebecca Tos' departure from Merkle as ANZ managing director. Still in the wake of former DAN CEO Henry Tajer's restructure, the team discuss if there's more streamlining to come and what 2020 will look like for [...]
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In the first Mumbrellacast of 2020, the team looks at the efforts made by businesses and individuals in the media and marketing industry to lend a hand with the catastrophic bushfire crisis. Unfortunately, with the great actions of some, comes a lot of sniping and prolific 'fake news' on Twitter. The team discusses the growing [...]
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It was a big week for Seven, as its plans to sell off Pacific Magazines to Bauer Media and merge with Prime Media both experienced road blocks. The ACCC won't oppose the Prime merger, but, as predicted, The Cat and Bruce Gordon (amongst several other shareholders) stood in the way of the merger and the [...]
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This week, the Morrison government abolished the Department for Communications and Arts, shifting communications into the Department for Infrastructure, Transport, Regional Development and Communications and not acknowledging the arts at all. The Mumbrellacast team talks through what this means for the media marketing and advertising industry, including why some of the biggest media bodies in [...]
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This week, radio company Southern Cross Austereo was forced into mass redundancies, with around 90 roles cut from across the business. It has been a tough end to the year for SCA, after posting a warning to its shareholders on the ASX in October noting weak media and advertising markets, but the Mumbrellacast team doesn't [...]
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This week, Trimantium GrowthOps founder, Phillip Kingston, joined Mumbrella's Vivienne Kelly and Tim Burrowes to chat through the company's share price, and why he remains confident in the business' future. Kingston outlines what the business hopes to achieve with its house of agencies, debriefs on last year's IPO, and discusses GrowthOps' finances and new board. [...]
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This week, Mumbrella's Hannah Blackiston sat down with M&C Saatchi CEO, Jaimes Leggett, to discuss the blowback from 'Philausophy' - the line the agency developed for Tourism Australia - which he says has been taken entirely out of context. Leggett also spoke about the current standard of Australian creative compared to the world stage and [...]
The post Mumbrellacast: M&C Saatchi's Jaimes Leggett, Rolling Stone Australia is back and the Disney+ launch appeared first on Mumbrella.
It's almost the end of the year, and that means (more) Christmas ads, GfK's seventh radio ratings survey of the year, and Nine's AGM. What more could we wish for? First up are the cracking Christmas campaigns, with Woolworths, Myer and Australia Post taking their turn. Woolies got 80% of the way there and could [...]
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On this week's Mumbrellacast, the team compares and contrasts the Christmas campaigns for grocery-giants Coles and Aldi. Aldi was first off the blocks, launching its 'Miracle Ham' last week with a message of value. The story of the ham that feeds an entire town taps into the common experience of feeling like your Christmas ham [...]
The post Mumbrellacast: Has the Melbourne Cup lost its shine with viewers? Coles vs Aldi, and Optus on the future of sports streaming appeared first on Mumbrella.
On this week's Mumbrellacast, editor Vivienne Kelly sits down with host of Ten's The Amazing Race, Beau Ryan, to discuss if it's possible for the show to generate controversy, clout and column inches without falling back on casual racism. They chat about the diversity of the cast, whether or not viewers will be offended and [...]
The post Mumbrellacast: The Amazing Race's Beau Ryan, big changes at Macquarie Media, Foxtel's loyalty program, and what is a 'Philausophy?' appeared first on Mumbrella.
Australia and New Zealand CEO of the Denstu Aegis Network, Henry Tajer, joined the Mumbrellacast team this week to talk through the week in Seven, the MFA EX conference and whether or not he has an 'impossible job' in rebuilding the holding company. Seven's Upfronts took place this week, announcing an unexpected highlight in Mega [...]
The post Mumbrellacast: DAN CEO Henry Tajer and all things Seven - Upfronts, Pac Mags and Prime appeared first on Mumbrella.
This week was all about Nine. Powered's Liana Dubois and program director Hamish Turner joined editor Vivienne Kelly in the Mumbrellacast studio to chat about what's to come for Nine in 2020. They discussed the consistency of Nine's 2020 programming slate, how its broadcast video-on-demand service, 9Now, will come up against the streaming giants, and [...]
The post Mumbrellacast: All about Nine in 2020, ARN re-signs Kyle and Jackie O, and Foxtel undergoes another restructure appeared first on Mumbrella.
In this week's Mumbrellacast, editor Vivienne Kelly sits down with this year's Bachelorette Angie Kent to chat about the transition from Goggleboxer to reality TV mainstay. They also discuss leveraging TV appearances into media careers, whether the Goggleboxers have become too media trained, and if she cares about The Bachelorette's ratings. In the news chat, [...]
The post Mumbrellacast: Ten in 2020, big CMO moves, 'Wang Watch', and we sit down with Bachelorette Angie Kent appeared first on Mumbrella.
It's been a big week for Seven. The Mumbrellacast team sits down to discuss the ins and outs of the recently announced restructure which will see reporting lines in to CEO James Warburton narrowed down to eight people. The network also axed current affairs program Sunday Night, and there are rumours that Big Brother will [...]
The post Mumbrellacast: What is going on at Seven? Jens Monsees starts at WPP AUNZ, radio ratings and hope for the ad market appeared first on Mumbrella.
On this week's Mumbrellacast, we ponder: Can we all just get along with Facebook? The discussion comes off the back of Lizzie Young from Nine questioning if investment into Facebook exclusive content deal was worth it. It's been a dicey time for publishers and platforms, following the ACCC's report into digital platforms. Senior media reporter, [...]
The post Mumbrellacast: Why can't we all just get along with Facebook? Plus Foxtel Media, The Masked Singer and Old Mate appeared first on Mumbrella.
This week, industry watchdog Ad Standards dismissed over 600 complaints about Libra's #bloodnormal campaign. The complaints accused the campaign of being 'offensive', 'degrading', 'confronting' and 'explicit'. The team ponders whether the ad was as confronting as some consumers made it out to be, or whether viewers remembered it as more graphic than it was. Content [...]
The post Mumbrellacast: Kurt Burnette on Seven's future, plus 600 complaints for a Libra ad, and Sam Armytage vs the tabloids appeared first on Mumbrella.
This week, Foxtel announced three more 'revolutionary' changes, including Multi-Channel Network's rebrand to Foxtel Media, four new Fox-branded channels and shorter ad breaks. Editor Vivienne Kelly and senior media report Hannah Blackiston sit down to chat about "the world's most enthusiastic CEO", Foxtel's Patrick Delany's, presentation on how these changes will take the subscription TV [...]
The post Mumbrellacast: Foxtel revolutionises yet again, the industry reflects on R U OK? Day, plus Shutterstock's Lou Weiss appeared first on Mumbrella.
On this special episode of the Mumbrellacast, editor Vivienne Kelly sits down with Roxy Jacenko, ahead of the premiere of I Am Roxy during Ten's Pilot Week. During the unfiltered chat, Jacenko talks about ignoring the traditional public relations model, upsetting her competitors, and how she feels about the criticism she attracts from the media [...]
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This week on the Mumbrellacast, TV Blackbox editor and former Studio 10 executive producer, Rob McKnight joined the team to discuss the best and worst of the morning program. He discussed Studio 10's 1000th episode, Brussels sprout-gate, the time he "almost killed" Ita Buttrose, and his sacking from the network. Also in TV, Saturday Night [...]
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In this week's Mumbrellacast, Alan Jones makes a return appearance: Should CommBank be applauded for taking a stand, or are they even taking a stand at all? Pill Testing Australia has certainly taken a stand in its latest emotional campaign, putting a human face to the pill testing debate; the team talks about the ad's [...]
The post Mumbrellacast: Rove is back (for now), CommBank's weak Alan Jones stance, radio ratings highlights and CHE Proximity on Curing Homesickness appeared first on Mumbrella.
This week, a host of brands announced that they would be withdrawing their advertising from 2GB's breakfast program with Alan Jones, after he made comments on air the previous week about New Zealand Prime Minister Jacinda Ardern. The team sat down to discuss if the advertisers were really gone for good, and if Jones would [...]
The post Mumbrellacast: Alan Jones vs advertisers, Kellogg's finally finds media, plus The Guardian visits the studio appeared first on Mumbrella.
This week Tim Burrowes sits down with Gary Vaynerchuk - AKA Gary Vee - to talk about the rise of his media and marketing empire. They discuss whether Gary would ever debate Mark Ritson on the principles of modern marketing, the industry perceptions of Vayner Media, and what would happen if he died tomorrow? Plus, [...]
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Easily the biggest news this week was the departure of Clemenger BBDO Melbourne and Sydney CEO Nick Garrett from the business after nine years with the BBDO network. Tim Burrowes shares his thoughts on the impact of the news on the future of the two agencies, and what might be next for the adland giant. [...]
The post Mumbrellacast: Nick Garrett departs Clems, Seachange returns to screens and IAG's Brent Smart appeared first on Mumbrella.
This week on the Mumbrellacast, Hannah Blackiston sits down with Triple J breakfast hosts Ben Harvey and Liam Stapleton to talk about their worst ever interview out at Mount Isa with a certain prolific Queensland Senator, and Breakfast on Breakfast - the best segment they have ever done. The pair also discussed their comparison to [...]
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It was a big week in TV and the Mumbrella team takes time out during the Finance Marketing Summit to talk it all through. George Calombaris was caught out yet again for underpaying his staff. Ten decided to stand by him, but then he, Gary Mehigan and Matt Preston decided not to stand by Ten [...]
The post Mumbrellacast: George Calombaris and the whole damn thing, plus Mark Humphries on what went wrong with Pointless appeared first on Mumbrella.
Coles' Little Shop collectables campaign is back this year, bringing with it its single-use plastic, disposable packaging, trading frenzy and massive profits. Under the leadership of new CMO Lisa Ronson, the team asks if Coles was right to bring back the successful yet controversial campaign, or if they would have been crazy not to? It [...]
The post Mumbrellacast: Coles' Little Shop returns, Instagram hides your likes, and SCA's Brian Gallagher on Boomtown appeared first on Mumbrella.
On this week's Mumbrellacast the team talk radio after GFK's fourth ratings survey for the year was released. The embattled Sydney 2Day FM breakfast team of Ed Kavalee, Grant Denyer and Ash London dropped to a 3.1% audience share. Senior media reporter Hannah Blackiston asks editor Vivienne Kelly a loaded question: Is Grant Denyer ratings [...]
The post Mumbrellacast: 2Day FM in trouble again, SCA rebrands, and Pac Mags CEO chats redundancies appeared first on Mumbrella.
On this week's Mumbrellacast, Tim Burrowes sits down with Gold 104.3 Melbourne breakfast radio host Christian O'Connell to discuss his move from national radio in the United Kingdom to one of Australia's most competitive markets. They chat about finding a new audience in Melbourne, creating content when you know nothing about AFL, and the 'arranged [...]
The post Mumbrellacast: Christian O'Connell on transitioning to Aussie radio. Plus did Gleeson break the Logies? And missing out on the Barty Party appeared first on Mumbrella.
Our news topics bleed into each other in this week's episode of the Mumbrellacast. There's talk of defamation law in the Dylan Voller case, leading to media bosses demanding defamation law reform at their National Press Club appearance. News Corp boss Michael Miller, who appeared on the Press Club panel, chimed in with his support [...]
The post Mumbrellacast: Should we allow anonymous comments? Plus defamation law (reform), Go Fund Me and BWS' branding moves, and Ten's Beverley McGarvey appeared first on Mumbrella.
In this week's Mumbrellacast PHD CEO Mark Coad joins us in the studio to discuss whether he's ready to sign up to #ditchthepitch, what it takes to say no to a pitch, deteriorating payment terms, and why 'culture', often a muddy, hard-to-pin-down beast, starts at the top. Coad stuck around to also unpack the week's news, [...]
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This week, we bring you a special Mumbrellacast featuring the full-length Hugh Marks interview from Mumbrella360 (26:31). If you couldn't make it to the session with Nine's CEO in person, consider this a second chance. Marks discusses the future of content on Stan, cuts from the newsroom floor, and what staff really think of him. [...]
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Mat Baxter. Mike Wilson. Adam Ferrier. Three adlanders who turned the media agency landscape in Australia on its head at the helm of Naked. Naked made headlines. Made careers. Made a difference. Made an impact. And now, in this special episode of the Mumbrellacast, recorded live at Mumbrella360, the three founders reunite to talk about [...]
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This week, the Mumbrellacast team was joined in the studio by Mr Fame himself, Max Markson. He spoke about his high-profile client list, the Instagram influencer market, and who he would never work for. Markson stayed in the studio to tackle some of the big news topics of the week, including two controversial ad campaigns: [...]
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This week, the team is talking everything television on the Mumbrellacast, and not just because they haven't recovered from the Game of Thrones finale. MCN boss Mark Frain joins them in the studio to talk about the how the business is overcoming a challenging advertising landscape, the reputational issues facing Sky News and the potential [...]
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It was a big week for agency news: CHE Proximity appointed PwC's Ben Shepherd as chief media officer and Naked merged with BMF. Senior content journalist Abigail Dawson returned to the Mumbrellacast to chat about if the Naked news was a surprise and what all of this means for the creative landscape. In television Lego [...]
The post Mumbrellacast: The end of Naked, CHEP recruits Ben Shepherd and harassment at adland awards nights appeared first on Mumbrella.
This week on the Mumbrellacast, Bill Shorten has taken aim at The Daily Telegraph, and the team discusses whether this is bold, brave or just plain silly. Also on the topic of News Corp, its joint venture with Nine, Your Money, has officially come to a complete end three weeks after Mumbrellacast discussed the closure [...]
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The Mumbrellacast is 50. In this special episode, live from the Audioland conference, HT&E's CEO Ciaran Davis joins us to talk all things radio ratings, the future of the Australian Radio Network (ARN), and why nobody has been able to topple Kyle and Jackie O in the FM battle in Sydney. Plus there's a curveball [...]
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This week on the Mumbrellacast, the team ponders whether recruiters are to blame for the issues recent mothers face in attempting to return to adland, and theorises about the possibilities - and perils - of Australia's free-to-air networks coming together to fight the Netflix beast. There's also some debate about the significance of News Corp [...]
The post Mumbrellacast: Do adland recruiters have a woman problem? Plus the BVOD dilemma, and Ladbible in Oz appeared first on Mumbrella.
What does the TV landscape look like now that Married at First Sight is finally over? Can Ten win back some audience share? Can Pedestrian maintain its voice with the founders exiting? Will WPP be able to reach gender parity by 2021? What's going on at Domain? All these questions and more are discussed and [...]
The post Mumbrellacast: Life after MAFS, Pedestrian founders depart, plus IAB's Gai Le Roy appeared first on Mumbrella.
On this week's Mumbrellacast, we cast our minds back to a time two decades ago, when Nick Mercer and David Bell were planning the launch of their shiny new customer experience agency (18:19). They named it Mercerbell. In the news chat, we discuss Accenture's next creative acquisition in the form of Droga5, give our take [...]
The post Mumbrellacast: Accenture buys Droga5, adland's pregnancy problem; Meet Mercer and Bell appeared first on Mumbrella.
In this week's Mumbrellacast, the team unpacks Air Asia's unfortunate Get Off In Thailand ad, New Zealand's call to ban Facebook Live, and DDB's new branding. Plus, Paul chats to Free TV CEO Bridget Fair about (among other things) the potential for more media mergers ahead, the younger generation switching to Netflix, and... Ghandi. In [...]
The post Mumbrellacast: Get Off In Thailand ad banned, DDB rebrands, Nine shakes up sales appeared first on Mumbrella.
On this week's Mumbrellacast, Speed's Ian Perrin chats to us about slow-moving media agencies, the history of Naked, and the importance of stuffing up (25:48). In this week's news chat, we cover the broadcast of the Christchurch terrorist attack, which is currently being investigated by ACMA. Plus, we dig into Woolies' new stand-alone media business [...]
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In this week's Mumbrellacast, the team tackle the Alan Jones rumour mill in an attempt to uncover what's really happening at Macquarie Media. There's also the wrapping up of the Boss trademark dispute between Ten and Nine, the Federal government making a move on Wicked Campers and Ten winning the Rugby World Cup broadcasting rights. [...]
The post Mumbrellacast: Jones stays put, Wicked Campers attacked, plus the DDB team joins us appeared first on Mumbrella.
In this week's Mumbrellacast, we chat to ex-McCann CEO and SMART founder Ben Lilley (21:34) on founding a business with no experience running one, why the young Ben was difficult to manage, and the problem with big agencies. We also delve into the details behind the merger between Publicis Group's Spark Foundry and Blue 449. In [...]
The post Mumbrellacast: Ex-McCann CEO Ben Lilley on the problem with big agencies appeared first on Mumbrella.
On this week's Mumbrellacast, we discuss the government's decision to appoint Ita Buttrose as ABC chair, and attempt to figure out where things went wrong for Ten's Changing Rooms. Plus, we break down this week's major analysis of five years' worth of radio data, including average and cumulative audiences. Zoe tells us how - and [...]
The post Mumbrellacast: ABC picks Ita, Ten's Changing Rooms flop, plus Pure Profile's Nic Jones appeared first on Mumbrella.
On this week's Mumbrellacast, we're knee deep in financial results season and Seven, Nine and SCA are in. There's also our take on Nine and News' fight over the Daily Telegraph's coverage of the Today Show ratings, plus Google and Facebook are on the defensive against the ACCC - but what does it all mean [...]
The post Mumbrellacast: Nine and News fight over breakfast, Google and Facebook battle the ACCC appeared first on Mumbrella.
On this week's podcast, the team discuss lots of exits - namely Buzzfeed's Simon Crerar, Marcel Sydney's David Nobay and IPG Mediabrands' Danny Bass. Plus, we'll be talking to Jamie Angus, the director of BBC World Service Group, about the problem with paywalls, setting the agenda and 'the soggy middle'. (22:21) In the news In this week's news roundup, the [...]
The post Mumbrellacast: LadBible lands in Oz, everyone is departing, plus BBC's Jamie Angus appeared first on Mumbrella.
On this week's Mumbrellacast, the team dissects the details behind the Australian Competition and Consumer Commission's investigation into the outdoor advertising sector, Vice's round of global redundancies and what the banking royal commission's report means for adland. (The discussion was recorded a few hours before the resignations of NAB chairman and CEO Ken Henry and Andrew Thorburn.) [...]
The post Mumbrellacast: Why the ACCC is looking at outdoor, NAB's nightmare, Vice's job cuts, the problem with vegans appeared first on Mumbrella.
Buzzfeed's announcement that it would be cutting 15% of jobs globally has made headlines around the globe this week. In our latest episode of the Mumbrellacast, we ruminate on what it all means for the local market and the future of digital publishing (1:17). Our guest this week is Mamamia's head of podcasts, radio host and [...]
The post Mumbrellacast: Buzzfeed axe swings, reality TV returns, plus podcast guru Rachel Corbett joins us appeared first on Mumbrella.
In this week's Mumbrellacast we tackle everything from Henry Tajer's return to agency side, to toxic brands which agencies won't even pitch for. Client-agency relationship expert Darren Woolley joins us to break down a bunch of new industry marriages: Is it a match made in heaven for Tajer and DAN? Can Clems Sydney effectively rebrand [...]
The post Mumbrellacast: The breakdown of agency-client relationships, how to tackle a problem like Australia and Tajer's latest big move appeared first on Mumbrella.
This week's Mumbrellacast is all about advertising as a flood of controversial ads hit our TV and computer screens. From Charlie Sheen's debut in Ultratune's latest ad to Gillette's "toxic masculinity" viral commercial to Sydney Beer Co's rather familiar ad, the Mumbrella news team share their thoughts on the controversy and the creative. Meanwhile, WPP's [...]
The post Mumbrellacast: Hungerithm vs Sydney Beer Co, Gillette's controversial campaign and VMLY&R's first big win appeared first on Mumbrella.
It's our first Mumbrellacast of the year and there's already a lot to reflect on from the first (not even) two weeks. The first people moves of 2019 are in, and between agencies, brands and publishers, there is already a lot happening. From Tourism Australia CMO Lisa Ronson's resignation to join Coles,the promotion of Publicis' [...]
The post Mumbrellacast: Adland's leadership shuffle, Today Show's new line-up, and Australia's rebranding appeared first on Mumbrella.
It's the final Mumbrellacast of the year. Before we head into the new year, it's time to look back at the big events, moments, campaigns, shake-ups, mergers, controversies and successes that shaped 2018. It's been such a busy year for media and adland, can you even remember what happened six months ago? If you can't [...]
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In our penultimate Mumbrellacast of the year, we wrap up the year's most complained about ads, along with waxing lyrical on Karl Stefanovic's Today Show exit. Following the audience selecting its favourite campaign of the year, we speak to Simon Lamplough, managing director of Clemenger BBDO Melbourne - the agency behind Myer's award-winning naughty or nice [...]
The post Mumbrellacast: The year's most complained about ads, Stefanovic brothers exit, radio's big 2018 appeared first on Mumbrella.
It's the last week before the industry goes quiet for the summer break, but that hasn't stopped the news cycle turning at a rapid pace. This week was Nine's first trading on Fairfax media assets, and there were a few changes afoot. Nine consolidated Allure into Pedestrian, with several jobs affected, including CEO Jason Scott. WPP [...]
The post Mumbrellacast: Nine synergises, WPP restructures and Ten caves on Boss appeared first on Mumbrella.
It's that time of year when the industry is in full party swing, while at the same time, deadlines are looming and pitches are still being won and lost. It's a time when many of us are feeling burnt out, tired, and counting down the days to the holidays. But should we really be feeling this [...]
The post Mumbrellacast: Solving adland's drinking problem, Optus takes no prisoners, and who won the TV year? appeared first on Mumbrella.
Joining us in the studio for this week's Mumbrellacast are the brains behind one of Australia's most celebrated rebrands: designer Hans Hulsbosch and ex-Woolworths marketer Luke Dunkerley (17:00). Dunkerley and Hulsbosch worked together on rebranding supermarket giant Woolworths, including the famous green 'W'. Ten years on from the big launch, we speak to the pair to [...]
The post Mumbrellacast: Why WPP keeps merging its agencies, and the men who rebranded Woolies appeared first on Mumbrella.
The Nine and Fairfax merger was in the news again this week, as Fairfax shareholders voted in favour of the Nine takeover. Senior media reporter Zoe Samios, who was in the room at the time, fills us in on what happened on the day in this week's Mumbrellacast. We also discuss the ASIC case against [...]
The post Mumbrellacast: OMD's big year, Fairfax merger unpacked, ASIC's case against Harold Mitchell appeared first on Mumbrella.
Ultra Tune has been in the headlines after it announced it would be bringing controversial actor Charlie Sheen on board for its latest commercial. In this week's Mumbrellacast, we ask: is it time we forgive and forget its bad ad sins? The penultimate radio ratings survey of the year is in, and things are looking [...]
The post Mumbrellacast: The verdict on Charlie Sheen's cameo, Christmas campaigns, Oath's Aussie launch and radio ratings appeared first on Mumbrella.
This week, the Nine-Fairfax merger hopped over one of its biggest hurdles - the ACCC's approval. But in this week's Mumbrellacast, we ask: do the 'synergies' to come point at a wider media recession? With so many mergers ahead, and possibly a declining ad spend, are there actually going to be any jobs left? And [...]
The post Mumbrellacast: Are we heading into a media recession? appeared first on Mumbrella.
This week, Ten's programming and sales bosses Beverley McGarvey and Rod Prosser join us (24:40) to discuss the network's most recent rebrand, including the relaunch of multi-channels One and Eleven to Boss and Peach. The duo also talk to us about their experience with pilot week, and how they see themselves compared to rivals Seven and Nine. [...]
The post Mumbrellacast: Ten talks rebrand, Sintras quits SBS, Facebook revenue jumps, did VW plan to get banned? appeared first on Mumbrella.
If you've been wondering why Ten is rebranding its multi-channels One and Eleven to Boss and Peach... that makes five of us. In this week's Mumbrellacast, we plead with Ten to prove our assumptions about awkward gender stereotypes wrong. Only next week's upfronts will tell. We also provide some suggestions for the vacant top job [...]
The post Mumbrellacast: Boss and Peach baffle, WPP plummets, Rush in court, MCN rebrands appeared first on Mumbrella.
Nine's upfronts saw history repeating itself this week, with the resurrection of late '90s family drama SeaChange and the renewal of several of 2018's most successful formats. But repetition isn't necessarily a bad thing, something Nine execs Lizzie Young and Michael Stephenson explain in this week's Mumbrellacast interview (19:31). Also this week, Cosmo Australia was given [...]
The post Mumbrellacast: SeaChange resurrected, Cosmo killed, Foxtel marketing reborn... and a Jesus ad appeared first on Mumbrella.
This week, a huge promotion for The Everest Horse race was beamed onto the sails of the Sydney Opera House ahead of the race on Saturday. In the latest edition of Mumbrellacast, we break down exactly why the entire advertising community had something to say about it, and assess if the slippery slope argument might [...]
The post Mumbrellacast: The Opera House debate, Ten's reality pickle and Google+ is dead appeared first on Mumbrella.
You've probably already heard about Hedley Thomas' podcast, The Teacher's Pet. His revelations about the disappearance and presumed murder of wife and mother Lynette Dawson in the 1980s has been downloaded tens of millions of times, and has been hovering around the top spot in the iTunes podcast chart for months. But what you might [...]
The post Mumbrellacast: The Teacher's Pet creator joins us, plus anti-vaxxer ads, radio ratings, Footy Show axed appeared first on Mumbrella.
On Monday the board of the ABC fired its managing director Michelle Guthrie. And by Thursday, chairman Justin Milne had walked the plank too. In this week's Mumbrellacast, the team analyses the twists and turns and asks: where do we go from here? There were big developments in adland this week too, with WPP consolidating [...]
The post Mumbrellacast: ABC crisis, the Lisa Messenger battle, VMLY&R twists tongues and guest Michelle Rowland appeared first on Mumbrella.
In this week's episode of Mumbrellacast the team tackles Ten's woeful Sunday night TV ratings, the fall out from Ikon's legal battle with former client Advangen and why NAB's Andrew Hagger is the first casualty of the banking Royal Commission. As well as the most talked about stories of the week, former reality TV star and [...]
The post Mumbrellacast: Sam Wood debunks stolen recipe claims, Ten's dire ratings and Ikon's legal battle appeared first on Mumbrella.
In this week's Mumbrellacast, the editorial team unpacks the Herald Sun's controversial Serena Williams cartoon, Alan Jones' defamation loss and Ikon's battle with the courts. In creative corner, we dissect MLA's new product-focused Spring Lamb campaign, Budget Direct's absent Captain Risky, 13cab's attempt to "modernise" its brand and Bankwest's plea to win over Australians. The team also [...]
The post Mumbrellacast: Herald Sun's cartoon controversy, Ikon vs the client, is Alan Jones a liability? appeared first on Mumbrella.
Em Rusciano recently announced she would be leaving her breakfast show at 2DayFM. Has it been a bit of a long time coming? On this week's edition of the Mumbrellacast, the team unpacks the situation, all topped off with an anecdote about Viv and Zoe's Uber driver's love of Kyle Sandilands. We also discuss Seven's unremarkable [...]
The post Mumbrellacast: Em Rusciano exits, Take Me Out fizzles, Nike stands with Colin Kaepernick appeared first on Mumbrella.
In this week's edition of the Mumbrellacast, the team discuss what Facebook Watch really means for Australia's publishers (0:48), and attempt to get our heads around this week's Foxflix announcement from Foxtel (5:27). Plus, we wrap up the most recent radio ratings survey (11:56) (but mainly ponder what's going on with Kyle Sandilands). Plus, we examine Amazon's most [...]
The post Mumbrellacast: Kyle and Jackie O dethroned, Facebook Watch hits home, Amazon's big Australian hire appeared first on Mumbrella.
For this edition of Mumbrellacast our very own bespoke editor, Adam Thorn, joins us to unpack his four-part expose on illegal journalism internships and the future for young journalists in the industry. In addition, the editorial team discusses the biggest campaign of the week - Qantas' Stand Up for the Spirit of Australia "virtue signalling" ad - as [...]
The post Mumbrellacast: Illegal internships exposed, financial results dissected and Marcel CEO's exit appeared first on Mumbrella.
This week Mumbrellacast packed its bags and made its way to Seven's Pyrmont offices to chat to CEO Tim Worner (15:20), along with chief revenue officer Kurt Burnette, chief digital officer Clive Dickens and programming director Angus Ross. The executive team discuss everything from becoming tabloid fodder, why TV became uncool and why TV ratings [...]
The post Mumbrellacast: Tim Worner talks, plus Fairfax's final results and Foxtel's 4K future appeared first on Mumbrella.
In this week's Mumbrellacast, it's all about battles: Ten versus News Corp, the IAB versus Nielsen, Andrew Bolt versus the Press Council, and Sky News versus, well, a lot of people. The team dissects the complicated world of online video measurement as the IAB pulls its support for Nielsen's metric. What does this mean for [...]
The post Mumbrellacast: Sky News, Nielsen, Press Council and News Corp all in the firing line, plus was Seinfeld a waste of time? appeared first on Mumbrella.
In this week's edition of Mumbrellacast, Think TV's CEO Kim Portrate joins the team to discuss the controversial #MeToo panel at Advertising Week, the future of TV ratings and Ten's split from MCN. Plus we unpack this week's biggest news in media and marketing. In our 12th episode, the news team discusses the shock departure of [...]
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On one of the most significant days for Australian media in at least a generation, the Mumbrella team unpack everything you need to know about the Nine and Fairfax merger in handy audio form. From the survival of regional journalism to what this all means for Fairfax CEO Greg Hywood, we cover it all in this [...]
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Kyle Sandilands recently announced he would be returning to our television screens in a Judge Judy-style show called Trial by Kyle. In this week's edition of the Mumbrellacast, we discuss if Ten and Kyle have gotten over their bad blood after he was fired from Australian Idol back in 2009. Plus, we've got our best [...]
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Joining us on the Mumbrellacast this week is PR industry veteran Kieran Moore, as we discuss tales of PR princesses, Thai caves and the ongoing battle for the ABC. We also chat to Kieran about PR's creative turning point, and how the boundaries between paid and earned media are growing ever blurry. In the news [...]
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In this week's Mumbrellacast, RGA's social managing director Kyle Bunch stopped by the press room (22:27) to detail the dangers of having a good username, and explains why Trump "could have entered [his social media strategy] at Cannes and won a whole bunch of stuff to a chorus of boos." Kyle also predicts what lies ahead for [...]
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In this week's edition of the Mumbrellacast, AANA CEO John Broome and Media Scope founder Denise Shrivell join us to chat all things advertising (19:28). Tune in to discover how we manage to fit transparency, gender stereotyping and the poo jogger into one interview. We also attempt to cover all things outdoor (and believe us when we [...]
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On this week's Mumbrellacast the team discuss why telcos should stick to what they're good at, JC Decaux's $1.1 billion bid for APN, Michelle Guthrie's lacklustre defence of the ABC, plus we make the case for why APN Outdoor was wrong to ban Aboriginal Victoria's Deadly Questions ads. How the CDO became the CEO Despite joining MediaCom [...]
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In this week's special Mumbrella360 Mumbrellacast, we're bringing you a conversation with two of adland's finest minds: Adam Ferrier and Margie Reid from Thinkerbell. Plus, there's an exclusive listen to the Wheel of Truth session from Mumbrella360, and you don't even have to pay for a ticket. The panel discuss Australian adland's #metoo problem, the [...]
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On this week's Mumbrellacast, we speak to Aussie comedy legend Shaun Micallef (25:45) about the revival of Talkin' 'Bout Your Generation on Nine, his thoughts on the future of Australian drama, and what it's like to put a show like Mad As Hell together every week. Shaun also walks us through the time he went completely [...]
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In this week's Mumbrellacast, we sit down with ex-breakfast radio show host Jules Lund (16:04) to figure out how he runs a tech marketing company "without knowing anything about tech, marketing, or running a company". (His words, not ours). Jules also reminds us how it's almost impossible to make a profitable business in the tech space, [...]
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It's that time again: Mumbrellacast's latest episode is here. This week, you'll hear publishing industry and tech start-up veteran Ben Sharp describe his run-in with the cops, avoid questions about his two-week stint with industry body ADMA, and reveal what it takes to go viral. The Mumbrella team also uncovers an outdoor bidding war of [...]
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Mumbrellacast the Second is here. Take a listen if you a) like Vice's bizarre documentaries, b) have been wondering how Australia's publishers are doing post-Facebook algorithm change, or c) often find yourself worrying about Australia's gender stereotyping problem. Plus, we discuss David Warner's sordid ball tampering childhood, and Tim does some very quick maths. In the [...]
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It's the moment you've all been waiting for: after six long years, we've finally relaunched Mumbrella's weekly podcast: Mumbrellacast. Each week we will be bringing you a round up of the week's biggest news stories from the world of media and marketing, followed by an interview with one (or several) of the industry's most interesting [...]
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In this week's Mumbrellacast: Conroy goes medieval on Google and Facebook For the love of the iPad 3D fever Best football ads Google TV Featuring Mumbrella editor Tim Burrowes, deputy editor Camille Alarcon and House Party PR' s Scott Rhodie. Production by Georgina Pearson. You can also subscribe to The Mumbrella Podcast on iTunes and [...]
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In this week's Mumbrellacast: Jetstar's marketing switch to social media Nova's mid-air comedy stunt CommBank's old marketing boss opens fire MasterChef reveals its sponsors The TV ratings week The future of SBS Digital radio takes over the internet... apparently Those banned Carlton Draft ads...again And Heineken's soccer gotcha Featuring Mumbrella editor Tim Burrowes, deputy editor [...]
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In this week's podcast with Mumbrella editor Tim Burrowes, deputy editor Camille Alarcon, House Party PR' s Scott Rhodie and guest Paul Robinson, managing director of KidsCo TV. KidsCo TV managing director Paul Robinson on Generation Multi Task. Why Telstra pulled the plug on Second Life Google's new mapping earner Goodbye Vega; hello Classic Rock [...]
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In this week's podcast with Mumbrella editor Tim Burrowes, deputy editor Camille Alarcon, House Party PR' s Scott Rhodie and guest Ann Lewnes, Adobe global marketing president: Lewnes talks about Adobe's plans and social media The PR who got busted for hiring actors for A Current Affair's "news" story Ads on the ABC's YouTube [...]
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In this week's Mumbrella Podcast with editor Tim Burrowes, deputy editor Camille Alarcon and House Party's Scott Rhodie: Tony Kendall, News Limited's director of sales, talks up its strategy to attract more national advertisers Why does Australia lead the world in social media? The advertising industry - suffering from a lack of women creatives You [...]
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In this week's Mumbrella Podcast with editor Tim Burrowes, deputy editor Camille Alarcon and House Party's Scott Rhodie: • We look back at the year in television • Flossie's sudden exit from the online display ad market • News Ltd's online gaming plans - a good strategy? • Westfield Facebook application - irritating or effective? [...]
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In this week's Mumbrella Podcast with editor Tim Burrowes, deputy editor Camille Alarcon and House Party's Scott Rhodie: The Australian Idol final - where was the audience? After The Apprentice - will Nine bring it back? Now it's Masterchef the magazine Favourite newspaper headlines of all time Ten's regrets over The Spearman Experiment Amnesia's departures Bye-bye [...]
The post Mumbrella Podcast: The Apprentice; Oz Idol; Best headlines ever; How to use LinkedIn; PRing bloggers; James Boag ad reviewed appeared first on Mumbrella.
The Mumbrella Podcast has risen to number five in the iTunes Australia list of most subscribed to business podcasts. The weekly show features editor Tim Burrowes, deputy editor Camille Alarcon and Scott Rhodie of House party PR discussing the week's Australian media and marketing news. This week's edition: You can subscribe to the podcast here.
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In this week's Mumbrella podcast, Mumbrella editor Tim Burrowes and PR Scott Rhodie discuss: Is the future of journalism going to be like hiring a private detective? The ABC's arts landgrab Best Job's awards glory run Cheap and nasty Freeview boxes Seven's new digital channel How bad is Optus' Dutch's Destiny? PR lessons of the [...]
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Mumbrella today launches a weekly audio podcast. It features Mumbrella editor Tim Burrowes and is co-presented by Scott Rhodie, appointed this week to head HotHouse's new PR and social media practice. In the first, half hour, edition: FlashForward's fast-tracked success and The Apprentice's ratings struggle The Hey Hey race row Online video's time comes Good news [...]
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