Party Like a Marketer: Recent Episodes
The Cannabis Marketing Association
The Cannabis Marketing Association presents their brand new podcast, Party Like a Marketer! Founder and CEO of CMA Lisa Buffo interviews marketing professionals across the cannabis industry and gets their insights on the industry and how marketing plays a role in it.
This podcast episode is pulled from CMA's annual State of Cannabis Marketing webinar conducted for CMA members. It is a comprehensive overview of the 2024 cannabis marketing landscape. It explores trends we’ve seen in 2024, the election, and predictions for next year.
Join CMA as a Member.
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Questions? Email membership@marketingcannabis.org
Emily Wells and Lisa Buffo discuss the evolving landscape of cannabis marketing as 2024 draws to a close. They explore significant industry changes, including Ohio's recent legalization of adult-use cannabis, the implications of upcoming political shifts, and the transformative role of AI in marketing strategies. Listeners will gain insights into new CMA resources designed to support marketers, upcoming events, and the future direction of cannabis marketing.
Discover how Courtney Mathis and her team at Companies Doing Good are working to change perceptions of cannabis businesses and position them as valuable community assets. Hear about their strategies for creating positive social impact.
Learn more and connect with Courtney & CDG:
https://www.linkedin.com/in/courtneymathis/
CDG:
https://companiesdoinggood.org
https://www.linkedin.com/company/cdgsocials/
https://www.instagram.com/cdgsocials/
https://www.facebook.com/cdgsocials/
https://twitter.com/cdgsocials
CIF:
https://cannabisimpactfund.org
https://www.linkedin.com/company/cannabis-impact-fund/
https://www.instagram.com/cannabisimpactfund/
https://www.facebook.com/cannaimpactfund/
https://twitter.com/CannaImpactFund
Jesse Tolz discusses his transition from agriculture to cannabis marketing and the unique challenges faced in New York's competitive market. He shares insights on building a brand that resonates with consumers while navigating regulatory complexities. Learn more and connect with the Cannabis Marketing Association:
- Cannabis Marketing Association: https://thecannabismarketingassociation.com
- Contact us: info@marketingcannabis.org
- Instagram: https://www.instagram.com/cannamarketing/
- Facebook: https://web.facebook.com/CannaMarketingAssociation
- Twitter: https://twitter.com/cannamarketing
- LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/
Learn how to overcome data integration challenges and leverage analytics to drive successful marketing campaigns in highly regulated markets. CMA Member Keri Branch, Director of Marketing at Vytal Options, shares insights on programmatic advertising, loyalty programs, and educating customers within compliance.
Uncover the power of branded search and the impact of brand reputation in the cannabis industry. Learn from Stella Morrison, Founder and Content Strategist at CannaContent about the importance of establishing authority and maintaining a positive brand image.
Connect with Stella on LinkedIn: https://www.linkedin.com/in/stellamorrison/
In this episode of Party Like a Marketer, Luna Stower, Chief Impact Officer at Ispire, shares her expertise on authentic marketing, social impact, and advocacy in the cannabis industry. Luna discusses the importance of storytelling, community engagement, and lobbying in shaping cannabis policy and building successful brands.She emphasizes the power of authenticity in personal branding and corporate communications, especially in an era of AI-generated content. Luna also provides practical advice on how individuals and businesses can get involved in cannabis advocacy and make a meaningful impact on the industry's future.
Learn more about Luna and connect with her at lunastower.com
Learn more and connect with the Cannabis Marketing Association:
- Cannabis Marketing Association: https://thecannabismarketingassociation.com
- Contact us: info@marketingcannabis.org
- Instagram: https://www.instagram.com/cannamarketing/
- Facebook: https://web.facebook.com/CannaMarketingAssociation
- Twitter: https://twitter.com/cannamarketing
- LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/
Kate Biggs, Senior Director of Ad Sales at LeafLink dissects the marketing strategies driving growth in the cannabis industry. Gain insights into effective advertising campaigns, compliance issues, and the role of technology in enhancing sales.
Join financial expert Guillermo Rodriguez, Virtual CFO at Summit Virtual CFO by Anders, as he shares practical wisdom for navigating the unique financial landscape of the cannabis industry. From budgeting to profitability analysis, learn essential strategies for sustainable growth.
Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.
Explore the role of media relations in driving cannabis justice advocacy through storytelling and public relations with Stephen Post, Strategic Communications Manager at Last Prisioner Project. Join us as we explore PR tactics, media outreach strategies, and effective communication techniques for driving meaningful reform.
Explore the evolving landscape of retail media and its pivotal role in the cannabis marketing mix, as Jon Lowen, Surside Co-Founder and Co-CEO discusses best practices, common mistakes, and strategies for success.
Hear from Vib Gupta, Founder & CEO of CannMenus about how cannabis marcom professionals can bridge the gap between cutting-edge technology and innovative marketing strategies to navigate the ever-evolving landscape of cannabis advertising.
Learn more and connect with the Cannabis Marketing Association:
- Cannabis Marketing Association: https://thecannabismarketingassociation.com
- Contact us: info@marketingcannabis.org
- Instagram: https://www.instagram.com/cannamarketing/
- Facebook: https://web.facebook.com/CannaMarketingAssociation
- Twitter: https://twitter.com/cannamarketing
- LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/
Explore the potential impact of cannabis rescheduling with Jay Kotzker, Managing Partner at Holon Law Group. From changes in legal landscapes to interstate commerce challenges, learn how this shift could reshape marketing strategies and legal compliance for cannabis businesses.
Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Max Juhasz, CEO of DopeSEO and Co-Founder of Bud Plug, to discuss predatory website development practices, uncover concerns for dispensaries, and gain valuable insights into SEO strategies for cannabis businesses. Discover the impact of Google's algorithm changes on marketing strategies in the cannabis industry and explore the importance of owning and controlling your data.
Learn more and connect with the Cannabis Marketing Association:
- Cannabis Marketing Association: https://thecannabismarketingassociation.com/
- Contact us: info@marketingcannabis.org
- Instagram: https://www.instagram.com/cannamarketing/
- Facebook: https://web.facebook.com/CannaMarketingAssociation
- Twitter: https://twitter.com/cannamarketing
- LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/
Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down with Jason Smallheer, CEO and Lead Strategist of Elevated Growth Group to discuss targeted audience insights, data-driven tactics for limited budgets, and the impact of price competition.
Lisa Buffo, Founder and CEO of Cannabis Marketing Association sat down with Mary Shapiro, Founder & Managing Director at Evoke Law to discuss the complex landscape of IP rights, trademark laws, and the unique challenges faced by businesses within the cannabis industry.
Lisa Buffo, Founder & CEO of Cannabis Marketing Association sat down to present on the state of cannabis marketing for 2024, focusing on the holiday season. In this session, she explores the latest trends, strategies, and best practices for effective holiday marketing in the cannabis industry.
Lisa Buffo, Founder and CEO of the Cannabis Marketing Association sat down with John Shute, Founder and CEO of PufCreativ to chat about authentic strategies in cannabis marketing.
Lisa Buffo sat down with Julie Batkiewicz, Founder and Owner of Onward Content, to discuss crafting compelling video content.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tatiyana Brooks Director of Emerging Markets at Comprise Agency, to discuss Public Relations During Tough Economic Times.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Andy Gonzales, Marketing Account Executive at Townsquare Media, to discuss Radio Cannabis Marketing: Boom or Bust?
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Michele Ringelberg, Owner & CEO at ThrivePOP, to discuss Building a Winning Marketing Team from an Agency Pro.
In this episode, Lisa Buffo sat down with seasoned PR pro Rosie Mattio, Founder & CEO of MATTIO Communications. Rosie shares her journey into the world of cannabis PR, offering valuable insights into how clients can work with a PR firm and what to expect from the process. Lisa and Rosie explore the importance of crafting a compelling pitch, building a brand, and staying up-to-date with the latest trends in the industry. Rosie also shares advice for those who are doing PR on their own and want to work with reporters. Whether you're an entrepreneur in the cannabis space or just curious about the power of PR, this episode is sure to inform and inspire. Tune in and discover how effective media relations can help take your business to the next level.
Learn more and connect with the Cannabis Marketing Association:
- Cannabis Marketing Association: https://thecannabismarketingassociation.com/
- Contact us: info@marketingcannabis.org
- Instagram: https://www.instagram.com/cannamarketing/
- Facebook: https://web.facebook.com/CannaMarketingAssociation
- Twitter: https://twitter.com/cannamarketing
- LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/
Lisa Buffo sat down with Jeremy Johnson, Business Development Manager at Dispense to discuss how he got started in the cannabis industry and his contribution to building Dispense into a thriving business.
Lisa and Jeremy delve into the importance of starting small and growing conscientiously, as well as the differences between product-based SEO and iframe-based SEO. Jeremy shares his insights on what product-based SEO is and how it works, and highlights some of his favorite marketing tools.
Finally, the pair discusses the most important thing to consider when building a tech stack, and how this can impact the success of your business. Whether you are new to the cannabis industry or a seasoned veteran, this episode provides valuable insights and tips that you can use to grow your business.
Learn more and connect with the Cannabis Marketing Association:
- Cannabis Marketing Association: https://thecannabismarketingassociation.com/
- Contact us: info@marketingcannabis.org
- Instagram: https://www.instagram.com/cannamarketing/
- Facebook: https://web.facebook.com/CannaMarketingAssociation
- Twitter: https://twitter.com/cannamarketing
- LinkedIn: https://www.linkedin.com/company/cannabis-marketing-association/
In this episode, CMA Founder & CEO, Lisa Buffo and Membership Manager, Emily Wells, dive into the annual Future of Cannabis Marketing event and discuss why it's important for cannabis marcom professionals to stay informed and engaged with the industry's evolving landscape. We'll cover the various sessions offered at the event, including bundtender-centric marketing, experiential marketing, customer data ownership, sustainable packaging, and a surprise topic. Additionally, we'll preview what's to come for Cannabis Marketing Association in 2023 including our in-person Cannabis Marketing Summit, awards, and member programming. Visit our website to buy tickets, apply for a sponsored ticket, and learn more about sponsorship opportunities. The Early Bird special ends on January 30th at 11:59 pm MT, so don't miss out!
https://thecannabismarketingassociation.com/summits/future-of-cannabis-marketing-2023/
Connect with the speakers:
Johnathan McFarlane, Senior Director of Marketing, Roll Pros
Katherine Wolf, Chief Marketing and Operations Officer, Malek's Premium Cannabis
Naima Abdi, Digital Marketing Strategist, Above The Fray
Michael Diaz-Rivera, Business Owner, Better Days Delivery
Elizabeth Corbett, Vice President of Sales, AE Global
Establishing a Mission-Specific Brand with Corvain Cooper: https://thecannabismarketingassociation.com/podcast/episode-12-from-life-without-parole-to-establishing-a-mission-specific-brand/
From Prison to Brand Ambassador, Cannabis Marketing Summit 2022 Keynote with Corvain Cooper: https://thecannabismarketingassociation.com/podcast/episode-34-from-prison-to-brand-ambassador-fireside-chat-with-corvain-cooper/
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Bethany Gomez, Managing Director at Brightfield Group, to discuss Brand Health Insights: Matching Consumer Profiling with Messaging to Create Customer Loyalty.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Johnathan McFarlane, Director of Strategy at Hybrid Marketing Co., to discuss Reducing Friction in the Marketing Flywheel for Cannabis Brands and Retailers.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shawna Seldon McGregor, Founder & CEO at Maverick Public Relations, to discuss Winning PR Strategies For Cannabis Brands.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Luna Stower, Chief Impact Officer at Ispire, to discuss Growing Your Cannabis Brand Through Networking.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Matt Shait, Vice President of Operations at Surfside, to discuss Implementing programmatic advertising for cannabis brands.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Emily Wells, Membership Manager at Cannabis Marketing Association, to discuss Branding & SEO Stats for Cannabis Marketers.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Jacob Roland, Director of Sales and Marketing at Loud Labs, to discuss How to Leverage Emotion in Cannabis Marketing.
One of the most important things for cannabis brands to do is create an amazing product. But what about the ideal buyer persona?
How does the consumer ultimately have a positive experience with your brand and make the decision to buy?
This podcast talks about how cannabis retailers collect information on their users through point-of-sale data collection, follow-up marketing emails, and in-store promotions. Rick and Lisa also touch on how databases have evolved through online customer reviews and in-person testing of products so that customers could make well-informed decisions as they shop for their favorite cannabis products.
Cannabis Marketing Association: CMA Website Contact us: info@marketingcannabis.org Instagram: CMA Instagram Facebook: CMA Facebook Twitter: CMA Twitter Linkedin: CMA LinkedIn Rick's LinkedIn: Rick's LinkedIn Lucid Green: Lucid Green Website
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Corvain Cooper, Brand Ambassador, at 40 Tons, to discuss everything related to Cannabis.
Corvain Cooper is Brand Ambassador at 40 Tons, Black, a Woman-owned premium cannabis, clothing, and accessories brand in Los Angeles, California. Corvain grew up on the east side of South Central Los Angeles.
Drawing from his experience navigating the legacy market, also a background in apparel, fashion, and brand building, Corvain is an avid Public Speaker, activist, and advocate for bringing awareness to 40 Tons and the causes it serves.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Edward Montanus, Senior Advisor, at The MediaJel Foundation, to discuss Identifying Best Advertising Practices for Cannabis Brands.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Wesley Williams, Co-Founder, and CEO at KND Infusions, Inc., to discuss Best Business Practices to Increase Customer Loyalty.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Katherine Wolf, Chief Marketing & Operations Officer at Malek's Premium Cannabis, to discuss How Brands Are Using Cannabis NFTs.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Catherine Merritt, CEO at Spool Marketing & Communications, to discuss Growth Marketing Strategies for Cannabis Entrepreneurs and Marketers.
Jordan Lang, Content Coordinator of the Cannabis Marketing Association sat down with Lisa Buffo, Founder, and CEO of Cannabis Marketing Association, to discuss All About The Cannabis Marketing Summit In Denver This June 7-9.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Rebecca Maestas Sincere, Executive Director of Marketing at Clear Cannabis Inc, to discuss In-Person Events Changing the Dynamic of the Cannabis Industry.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Shannon Reed, CMO at Omura, to discuss Understanding Cannabis Consumers to Drive Sales.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Sadie Thompson, PR Coordinator at Proven Media, to discuss How to Leverage PR for Cannabis Brands.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Dmytro Syvak, Head of Business Development at MJSeo Agency, to discuss the Best Strategies for Improving your Cannabis SEO.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Tiffany Watkins, Director of Sales and Marketing at The People's Ecosystem, to discuss Using Your Voice in the Cannabis Ecosystem.
Lisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Elizabeth Corbett, Vice President of Sales at AE Global, to discuss Innovation and Sustainability in Cannabis Packaging.
Lisa Buffo, Founder, and CEO of Cannabis Marketing Association sat down with Carl Izzi, Founder & Managing Director at ARSENL Digital Agency Miami, to discuss the opportunities that cannabis marketers have regarding paid advertising.
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Marcus Naramore, Director Of Marketing And Business Development at Edgemont Group (Leafwerx & Full Spec) to discuss the benefits of using creativity in cannabis marketing.
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Lavall Chichester, Founder and CEO of Flavor Fix, to discuss SEO's impact on brand visibility and accessibility within the cannabis space.
“Marketing Through The Numbers: Using Data to Reach Consumers,” is the 16th episode of Party Like A Marketer. In this episode, host Lisa Buffo, Founder and CEO of Cannabis Marketing Association, is joined by Claire Kaufmann, Director of Client Services at Brightfield Group — an industry-leading CBD and cannabis market research firm. Claire takes listeners on a data-focused journey through the cannabis industry, highlighting key takeaways and essential research-based findings to encourage marketing in the cannabis industry. Utilizing data is another tool cannabis brands can use to reach their consumers.
Listen to episode 16, “Marketing Through The Numbers: Using Data to Reach Consumers,” with guest Claire Kaufmann to learn about industry data trends and ways in which cannabis brands can use this information to expand their consumer base. For more information, visit: TheCannabisMarketingAssociation.com/party-like-a-marketer-podcast-cannabis-marketing-podcast/
Follow us on instagram:
https://www.instagram.com/partylikeamarketer/
https://www.instagram.com/cannamarketing/
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Kristi Price, Founder and CEO of Black CannaBusiness Magazine to discuss the ways in which cannabis brands can leverage online media. For more information, visit TheCannabisMarketingAssociation.com.
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Zane Bolen, Creative Director for Wandering Creative, to discuss essential brand-building strategies for cannabis marketers.
For more information, visit https://thecannabismarketingassociation.com/
Lisa Buffo, Founder and CEO of Cannabis Marketing, sat down with Corvain Cooper, Chief Brand Ambassador at 40 Tons, to talk about his story and the best ways to elevate a mission-specific brand. Corvain was recently granted clemency from a life sentence without parole for a non-violent cannabis offense.
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Durée Ross, Founder and CEO of Durée & Company, Inc., to discuss utilizing a PR toolbox, in order to achieve company goals within the world of cannabis marketing.
Lisa Buffo, Founder and CEO of Cannabis Marketing Association, sat down with Mary Pryor, CMO of Tonic CBD and Co-Founder of Cannaclusive, to discuss core values for cannabis brands and their overall influence within the industry.
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Nicole Katsin, Associate Attorney at Evoke Law, to discuss considerations designed specifically towards intellectual property, which later can help cannabis marketers flourish in the industry. For more information, visit: https://thecannabismarketingassociati...
Follow CMA:
Instagram: https://www.instagram.com/cannamarketing
Facebook: https://www.facebook.com/CannaMarketi...
LinkedIn: https://www.linkedin.com/company/cann...
Twitter: https://twitter.com/cannamarketing
Follow Evoke Law:
Website: https://www.evoke.law/
Facebook: https://www.facebook.com/EvokeLaw
LinkedIn: https://www.linkedin.com/company/evok...
Twitter: https://twitter.com/EvokeLaw
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Darius Kemp, Head of Equity & Community Change at Eaze, to discuss the ways in which marketers can actively use their resources to promote social equity within the cannbis industry.
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Durk Price, Founder and CEO of eAccountable, to discuss the ways in which affiliate marketing and e-commerce can influence the traffic of a brand, particularly in reference to CBD brands.
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Evan Nison, Founder & President of NisonCo, to discuss how PR can positively impact cannabis advocacy.
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Hope Wiseman, Founder & CEO of Mary and Main to discuss one of the biggest resources in dispensary marketing -- community building.
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Chris Day, VP of External Relations at Marijuana Business Daily to discuss the world of public relations and external relations in the cannabis industry. For more information go to: https://thecannabismarketingassociation.com/
Lisa Buffo, Founder & CEO of the Cannabis Marketing Association, sat down with Phil Parrish, Co-Founder & Managing Director at PrograMetrix to discuss all things programmatic advertising in the cannabis industry. For more information go to TheCannabisMarketingAssociation.com