Persevere Podcast: Recent Episodes
Patty Post
The Persevere Podcast is for entrepreneurs and business leaders who set out to innovate and change the world with their ideas. Whether it’s fundraising your startup, product development, marketing, or scaling your business, this podcast is for you.
63: Flip the script and transform challenges into progress! If you’re a founder, you may already know of some things testing your small business. You’re not alone. In this episode, Patty inspires action to help you defeat complacency and overcome career hardships. Follow the UPersevere Podcast on Instagram here and on Facebook here. Follow Patty Post on Instagram here and on LinkedIn here. For more information about Checkable Medical head to the website here.
62: Virtual hug incoming. If you’re a startup business in full-blown fundraising mode, this episode is for you. Patty gets honest and motivating as she shares what she's learned: the good, bad and ugly of reeling in new and consistent capital.
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Follow the UPersevere Podcast on Instagram here and on Facebook here.
Follow Patty Post on Instagram here and on LinkedIn here.
For more information about Checkable Medical head to the website here.
61: It’s not easy, but it’s important work! From fundraising to launching to scaling a new business, there will come waves of challenges in your career. Patty opens up about her personal experience with rejection and how you can spin hardships to wins.
Follow the UPersevere Podcast on Instagram here and on Facebook here.
Follow Patty Post on Instagram here and on LinkedIn here.
For more information about Checkable Medical head to the website here.
60: She deleted the apps and was blown away by its impact. Patty reclaims her CEO drive by observing where her energy goes and how it best serves. It’s an inspiring episode about modern boundary management without sacrificing your professional development goals.
Follow the UPersevere Podcast on Instagram here and on Facebook here.
Follow Patty Post on Instagram here and on LinkedIn here.
For more information about Checkable Medical head to the website here.
59: Are excuses weighing down your personal development and career? Listen and lighten your load as host Patty Post gets raw and inspirational about intention. It’s the motivation you’ve been searching for to conquer your big picture aspirations. Follow the UPersevere Podcast on Instagram here and on Facebook here. Follow Patty Post on Instagram here and on LinkedIn here. For more information about Checkable Medical head to the website here.
58: What’s it like to be married to a bada$$ entrepreneur that’s disrupting an industry? Patty’s husband, Andy, is here to share his perspective. Patty and Andy get real and open about marriage, raising their three children, and deciding to move to North Dakota so that Patty could pursue Checkable. This is a raw conversation between two people that have been married for twenty years. We hope this episode inspires other couples out there to chase after your dreams while still prioritizing your family. Follow the UPersevere Podcast on Instagram here and on Facebook here. Follow Patty Post on Instagram here and on LinkedIn here. For more information about Checkable Medical head to the website here.
57: After raising millions herself, host and CEO of Checkable Health, Patty Post, is sharing some detailed wisdom on what she’s learned about investors. She talks about how many slides your presentation deck should be, why you need to tell investors how much money they’re going to make, and how to provide details to potential investors to increase the odds that they’ll invest. If you’re looking for investors in your company, this is the episode for you. Follow the UPersevere Podcast on Instagram here and on Facebook here. Follow Patty Post on Instagram here and on LinkedIn here. For more information about Checkable Medical head to the website here.
56: Have you joined the 4:00 AM club? Host, Patty Post, shares how she has optimized her time on Mondays, and every other day of the week as well. As goal oriented business owners and parents, we must be disciplined in order to achieve everything we want to. We live in a lazy society that doesn’t move our bodies enough and makes excuses for why we’re not being our best. A high performance life is totally attainable. You can do this. If you need a kick in the a$$ this episode is for you. Follow the UPersevere Podcast on Instagram here and on Facebook here. Follow Patty Post on Instagram here and on LinkedIn here. For more information about Checkable Medical head to the website here.
55: How do you get yourself on track, break bad habits, stop making excuses, stop self rationalizing your behavior?
This is something that host Patty Post has mastered. And she believes that anyone can be good at it.
In this episode of UPersevere, Patty explains that if you talk negatively to yourself and say "I could never...." then you're going to believe that story and never accomplish the goal. We’ve got to change our mindset first so that we’re telling ourselves we CAN rather than we can’t. And we must remember that when making big changes we have to commit for long periods of time and not quit if we don’t see substantial results in a few weeks.
So far in 2023, Patty has worked with a physician that specializes in hormones, prioritized working out while traveling for work (not just when she's home), and has hired a fitness trainer.
Take 20 minutes for yourself and listen to this episode to give you some specific actionable ideas on how you, too, can level up your life.
Patty’s Trainer: Farqad Jubouri - follow him on Facebook here.
Follow the UPersevere Podcast on Instagram here and on Facebook here.
Follow Patty Post on Instagram here and on LinkedIn here.
Who has a new name with the same great host? We do! The name, UPersevere, was inspired by how much we believe in YOU and your ability to persevere in business and in life. Going forward you can expect honest, authentic and inspiring episodes to support you through your professional journey.
This show is for ambitious women and men that hold their core values in high regard just like we do. Founder and CEO of Checkable and host of UPersevere, Patty Post, has so much to share with you from her own experiences in business. And she’ll even welcome some guests that have limitless value to offer when it comes to persevering in business and life.
Whether it’s fundraising a startup, product development, scaling your business, or leaning on your core values for both your professional and family life, this show brings it.
“I truly and sincerely believe that if you persevere in business that you can accomplish really great things.” - U Persevere Host and CEO at Checkable Medical, Patty Post.
Follow the UPersevere Podcast on Instagram here and on Facebook here.
Follow Patty Post on Instagram here and on LinkedIn here.
For more information about Checkable Medical head to the website here.
#53: We lost one of the good guys. In this episode, Patty pays tribute to a loved one, mentor and friend, Paul Ehlen. The founder of the Minnesota-based medical products company Precision Lens passed away when a vintage plane crashed shortly after takeoff at an airport in Montana. As charismatic as he was philanthropic, Paul was an early investor of the Checkable dream. His devotion to family, flying and entrepreneurship uplifted the Checkable vision and made accessible at-home testing a reality. Suffice to say, Patty and her team would not be changing the face of diagnostic health care if it wasn’t for his unwavering support and leadership. He did it all without expecting anything in return. Together we mourn. Together we honor. Together we persevere in his memory.Follow the UPersevere Podcast on Instagram here and on Facebook here.
Follow Patty Post on Instagram here and on LinkedIn here.
For more information about Checkable Medical head to the website here.
Could you imagine a vacation without alcohol? In our society, vacationing and alcohol has become synonymous, so if you are a drinker, the thought of going on vacation and not drinking may feel foreign.
This was Patty’s experience on her first vacation without alcohol. It felt odd and a little depressing. However, fast forward to now and Patty couldn’t be more happy with her decision as she gears up for her trip to Costa Rica with her husband Andrew.
In this episode you will hear how Patty started her journey vacationing without alcohol and how it’s going now, what she has learned from not drinking on vacation, the new experiences she plans to have on her vacation in Costa Rica, and how you can benefit from doing the same.
Removing alcohol from the equation has helped Patty connect not only with herself more, but with her husband through enriching experiences that she may not have had if she had been drinking.
The space created from vacationing without alcohol has brought in so much more life and she wants to share this with all of you!
Tune in for this and more!
Topics discussed in this episode:
- What Patty’s first vacation without alcohol was like
- How Patty feels about alcohol a year after that vacation
- Jay Shetty’s four E’s for the most enriching marriage
- Enriching experiences Patty and her husband have planned
- What Patty has gained from vacationing without alcohol
- The wedge that alcohol creates between connection
Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.
Check out our LinkedIn group: linkedin.com/groups/14133348/
Find Patty Post:
linkedin.com/in/patty-post/
instagram.com/pattypostceo/
facebook.com/patty.gaslinpost/
tiktok.com/@pattypostceo
This episode was produced by Podcast Boutique http://podcastboutique.com
What makes a successful entrepreneur? Today’s guest is Dr. Richard Brown and he’s sharing the core values and skills that helped him achieve his dream of becoming a surgeon.
Dr. Brown is a double board-certified surgeon, author, and owner of Brown Plastic Surgery Clinic, but his journey to becoming a doctor was not easy. In this episode, you’ll hear how he persevered through obstacles and self-doubt to create the life wanted.
Host Patty Post and Dr. Brown also speak about their life-changing experiences with the 75 Hard program, the role role of spouses in an entrepreneur’s life, and more.
If you’re struggling to push through barriers like imposter syndrome or lack of motivation, listen in to this conversation to be inspired!
Topics discussed in this episode:
- Views on TikTok/social media
- Dr. Brown’s unconventional path to becoming a doctor
- Making a commitment to plastic surgery
- Dr. Brown’s supportive relationship with his wife
- How Dr. Brown deals with controversy
- What you can learn from his book, The Real Beauty Bible
- Patty’s hopes for a future book
- Aligning business decisions with core values
- Benefits you can reap from the 75 Hard program
- The importance of empathy and embracing individuality
Learn more about Dr. Richard Brown and check out his book: www.drrichardjbrown.com
Visit the Brown Plastic Surgery Clinic website: www.richardjbrownmd.com
https://www.instagram.com/drrichardjbrown/
https://www.instagram.com/inbewellness/
https://www.tiktok.com/@therealtiktokdoc
Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.
Check out our LinkedIn group: linkedin.com/groups/14133348/
Find Patty Post:
linkedin.com/in/patty-post/
instagram.com/pattypostceo/
facebook.com/patty.gaslinpost/
tiktok.com/@pattypostceo
This episode was produced by Podcast Boutique http://podcastboutique.com
Most of us want to eat well, but there’s a misconception that healthy food is boring, lacks flavor, and requires maximum effort. Today’s guest has solved this problem with their ready to eat meal prep company, Power Plate Meals.
Haylee Houkom and her husband founded their brand in 2016 with the mission to provide their community with healthy, protein-packed, convenient meal options. Their passion for health and food is at the core of the business, and is reflected in their high standards and use of quality ingredients.
In this episode, Patty Post of Checkable Health is speaking to her about their journey from conception to multiple retail locations, and now expansion into wholesale markets. Haylee shares some of their challenges, why customers love their meals, and more.
Tune in to hear how Power Plate Meals has persevered through challenges in the market, and what they’re doing to grow and reach their goals!
Topics discussed in this episode:
- The mission of Power Plate Meals
- Starting the business and expanding into retail locations
- How they’re focusing on growth and their future goals
- Haylee’s personal brand and how it’s affected business
- How they persevered through COVID-19 challenges
- Partnering with businesses
Connect with Haylee Houkom:
https://www.instagram.com/hayleehoukom/
https://www.tiktok.com/@hayleeahoukom
https://www.facebook.com/Haylee.Swanson/
https://www.linkedin.com/in/haylee-houkom
https://www.youtube.com/channel/UCG7kgupisyE3T8v64hlWXHw
Follow Power Plate Meals:
https://www.instagram.com/powerplatemeals/
https://www.tiktok.com/@powerplatemeals
https://www.facebook.com/powerplatemeals
https://www.linkedin.com/company/power-plate-meals
Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.
Check out our LinkedIn group: linkedin.com/groups/14133348/
Find Patty Post:
linkedin.com/in/patty-post/
instagram.com/pattypostceo/
facebook.com/patty.gaslinpost/
tiktok.com/@pattypostceo
This episode was produced by Podcast Boutique http://podcastboutique.com
Have you ever scrolled through social media and discovered a creator so authentic and fun that you immediately felt a connection to them?
Patty Post of Checkable Health found today’s guest, Britney Crosson, on Instagram and fell in love with her online presence as a business owner. Her company, a social media and podcasting agency aptly titled Fun Love Media, was launched in 2019 and exemplifies her principles to inspire and work smarter, not harder.
Britney uses social media to grow her personal brand, and has awesome tips that can help you do the same. She’s proving that serious content isn’t necessary to make a serious impact, and being yourself will lead to success.
This is the episode for you if you want to learn how to start your social media journey and build your personal brand!
Topics discussed in this episode:
- Turning her love of social media into a business
- Britney’s content recommendations for your personal brand
- Her drive for authenticity and self-expression
- Advice to build your social media presence
- Utilizing hashtags to target your audience
- Why you should be repurposing content
- Services offered by Britney’s company, Fun Love Media
- How Britney balances career and motherhood
- Our mutual love for Peloton
- The Small Biz Social Society retreat
Connect with Britney Crosson:
https://www.instagram.com/britneycrosson/
https://bossladybio.com/britneycrosson/
Listen to Britney’s podcast, The Social Sunshine Podcast, for more tips on marketing, social media and more! https://socialsunshinepodcast.com/
Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.
Check out our LinkedIn group: linkedin.com/groups/14133348/
Find Patty Post:
linkedin.com/in/patty-post/
instagram.com/pattypostceo/
facebook.com/patty.gaslinpost/
tiktok.com/@pattypostceo
This episode was produced by Podcast Boutique http://podcastboutique.com
Our fearless leader, Patty Post, is the Founder and CEO of Checkable Health, a revolutionary company developing the first FDA-approved at-home strep test. On this episode of The Persevere Podcast, Patty shares how she raised almost $10 million for Checkable Health in less than four years. Although she admits that the process has been overwhelming, Patty talks about how she began fundraising to raise capital as a solo entrepreneur by focusing on the details and getting the business model down to a science to get the opportunity to grow Checkable Health.
From wellness supplements and educational resources to at-home diagnostics and a telehealth app, Checkable was born. Patty had to rely on the expertise of others to guide her through the hard journey ahead, and now she wants to share her knowledge with you! Tune in and take notes on the resources that helped her prepare for investor meetings, successful pitches, developing an elevator speech, and everything else that went into starting Checkable. This is a quick listen, but it's packed with information every solo entrepreneur should know!
Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.
Check out our LinkedIn group: linkedin.com/groups/14133348/
Find Patty Post:
linkedin.com/in/patty-post/
instagram.com/pattypostceo/
facebook.com/patty.gaslinpost/
tiktok.com/@pattypostceo
This episode was produced by Podcast Boutique http://podcastboutique.com
Are you constantly stressed out from the demands of being an entrepreneur or solopreneur? Is burnout inhibiting your success to grow? Hiring a coach may be the solution to your problems.
Dena Patton, entrepreneur coach and CEO of the Dena Patton Coaching and Training Company, is today’s guest on this first installment of our coaching series! Patty Post of Checkable Health is getting the breakdown of her coaching framework that helps high-level CEOs and leaders can push past their smallness mindset to achieve greatness and multiply their revenue.
Expect to learn the benefits a coach like her can provide, such as how to master your mindset, get out of your comfort zone, and reach every big goal. She shares her research and methods in her book, The Greatness Game, delving deeper deeper into topics just like these.
Dena also has free resources and advice for those who can't afford a coach. Tune in now to hear her message and spark greatness in yourself!
Topics discussed in this episode:
- Lessons from living and working in New York City
- Why Dena coaches entrepreneurs
- Making your business a well-oiled machine
- Dena’s three pillar framework
- Questions everyone needs to ask themselves
- The power of mindset
- Why self-care is important
- Dena’s resources to help you learn without a coach
- How long Dena works with her clients
Learn more about Dena Patton and her coaching services on her website! https://www.DenaPatton.com
Download Dena’s FREE self-care plan here: https://denapatton.com/free-downloads/
Connect with Dena Patton:
https://www.facebook.com/DenaPatton
https://www.instagram.com/denamariepatton/
https://www.linkedin.com/in/denampatton/
Connect with Ryan Margolin:
https://www.instagram.com/professionalhairlabs/
https://www.facebook.com/professionalhairlabs/
https://twitter.com/prohairlabs
https://ie.linkedin.com/in/ryanmargolin
Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.
Check out our LinkedIn group: linkedin.com/groups/14133348/
Find Patty Post:
linkedin.com/in/patty-post/
instagram.com/pattypostceo/
facebook.com/patty.gaslinpost/
tiktok.com/@pattypostceo
This episode was produced by Podcast Boutique http://podcastboutique.com
Starting your own business is a great option for building wealth, but becoming so successful that you can create a foundation for generational wealth is the dream.
Ryan Margolin, CEO of Professional Hair Labs, is joining host Patty Post of Checkable Health, to discuss the ups and downs of running a large family business. He shares what inspired his father to found the company in 1994 and their venture into manufacturing.
With a background in marketing and sales, Ryan helped revitalize Professional Hair Labs after a stagnant 15 years, putting the focus on branding and using a customer-first motto. He details his steps, the challenges they encountered on their journey, and how he dealt with the rise of counterfeit products.
Ryan also shares awesome tips for finding the perfect work/life balance and lessons he's learned through the company's growth.Tune in to learn how Ryan and his family have persevered over four decades!
Topics discussed in this episode:
- Founding and growing Professional Hair Labs
- Combating counterfeit products
- Operating a successful family business
- How to deal with the stress of work
- Getting the most out of networking events in a short amount of time
- Ryan’s TED Talk experience
- The influence of your circle
- A new focus on personal branding
- Taking on their own manufacturing
- Ryan’s tips for entrepreneurs
Learn more about Professional Hair Labs on their website: https://www.prohairlabs.com
Watch Ryan’s TEDx Talk here: https://www.ted.com/talks/ryan_margolin_the_blueprint
Connect with Ryan Margolin:
https://www.instagram.com/professionalhairlabs/
https://www.facebook.com/professionalhairlabs/
https://twitter.com/prohairlabs
https://ie.linkedin.com/in/ryanmargolin
Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.
Check out our LinkedIn group: linkedin.com/groups/14133348/
Find Patty Post:
linkedin.com/in/patty-post/
instagram.com/pattypostceo/
facebook.com/patty.gaslinpost/
tiktok.com/@pattypostceo
This episode was produced by Podcast Boutique http://podcastboutique.com
Financial independence opens up possibilities for our future, giving us the means to invest in our goals. Money equals options, and whether that means putting it towards another business venture, donating it to charity or spending it on a great pair of shoes, women especially need this freedom to take control of their lives.
During this episode, host Patty Post of Checkable Health is talking to another impressive female founder, Leslie Kuster. She is the CEO of Back from Bali, a women’s clothing brand that is thriving in the competitive arena of e-commerce.
Leslie shares that first spark of an idea that started her entrepreneurial journey, and how she expanded Back from Bali to become a multiple seven-figure business. Get a notepad ready because she has a ton of tips for scaling your business, making to-do lists, and investing in personal growth.
It’s Leslie’s self-belief and adherence to her core values that has helped her succeed, and she uses her experience to guide women through their own journey. Tune in and let her inspire you, too!
Topics discussed in this episode:
- Leslie’s path to entrepreneurship
- Founding and growing her first apparel business
- Back from Bali and breaking into e-commerce
- Inspiration for her book
- The decision to end one business in aid of the other
- Leslie’s business philosophy and personal values
- How to successfully take notes and write to-do lists
- Why women need financial independence
- Learning from our money stories
Find out more about Leslie Kuster on her website: www.lesliekuster.com
Get VIP access to her upcoming book, “7 Keys to 7 Figures: The Women Entrepreneurs' Guide to Money and Freedom,” at www.lesliekuster.com/book.
Learn the 7 mistakes women entrepreneurs make and what you should be doing instead in Leslie’s free eBook! www.lesliekuster.com/7mistakes
Connect with Leslie:
instagram.com/lesliekusterofficial/
facebook.com/LeslieKusterOfficial/
linkedin.com/in/lesliekuster
youtube.com/channel/UCBtp1gkqsNilja1ehn4NHHw
Connect with us at perseverepodcast.com, then head to testforstrep.com and checkablehealth.com.
Check out our LinkedIn group: linkedin.com/groups/14133348/
Find Patty Post:
linkedin.com/in/patty-post/
instagram.com/pattypostceo/
facebook.com/patty.gaslinpost/
tiktok.com/@pattypostceo
This episode was produced by Podcast Boutique http://podcastboutique.com
Running a business is no small feat, especially when you’re doing it all alone. Once employees are brought in, the hard work doesn’t end and there’s inevitably new challenges to face and overcome if you want to scale your business.
Speaking with Patty Post of Checkable Health on this episode of The Persevere Podcast is Amanda Shilling, the founder of Mint Brand Marketing. She ran her business alone for years before investing in her small team, allowing the business to reach new markets and expand its services.
Amanda achieved this growth by hiring the right people and finding the right partners, just a couple of the decisions she made by trusting her gut — or as she says, “women’s intuition.” Today, she also shares her thoughts on brand storytelling, the rise of AI in marketing, and the most underrated social platform.
Mint Brand Marketing has thrived on a foundation of core values, and it shows in its workplace culture and ability to succeed in multiple industries. Tune in to learn how Amanda was able to bring her personal authenticity into her business!
Topics discussed in this episode:
- Growing Mint Brand Marketing
- What clients Mint Brand Marketing works with
- The importance of storytelling and authenticity
- Brand management and Google reviews
- Staying authentic on LinkedIn
- How she’s persevere in motherhood and career
Connect with Amanda Shilling and Mint Brand Marketing:
Website
Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.
Find Patty Post:
TikTok
This episode was produced by Podcast Boutique http://podcastboutique.com
Pursuing any passion as a career can feel like a far-fetched dream, especially when you're past an age where it seems possible to start over.
On this episode of The Persevere Podcast, host Patty Post of Checkable Health is speaking with musician Gina Powers, who, after spending much of her life working in various industries, took the leap to go after her dream of singing and writing music. It took years of "perseverance", but Gina recently landed a record deal - and the story of how her label found her is a surprising one!
Gina takes us through the journey of songwriting, composing music with peers, and recording. She and Patty also discuss the skills required to be an entrepreneur, such as motivation and confidence, whether in front of a group of investors, clients, or a large audience at a show.
Gina also talks openly about the struggle to get where she is and the mindset shift that allowed her to celebrate her big win. Tune in to experience this joyride and Gina's happy ending because of her passion for music! Or maybe this is just her new beginning...Listen now!
Topics discussed in this episode:
- Gina’s journey in the music industry
- The surprising story of her getting a record deal
- Connecting with an audience
- Gina’s early love for music
- Taking the leap to follow your passion
Listen to Gina Powers on Spotify or Apple Music!
Connect with Gina Powers:
Website
TikTok
Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.
Find Patty Post:
TikTok
This episode was produced by Podcast Boutique http://podcastboutique.com
Don’t miss today’s interview with host Patty Post of Checkable Health and Sally Mueller, co-founder and CEO of Womaness, a company that makes innovative products for women in pre- to post-menopause. The obstacles and opportunity Womaness has experienced being in a newly developing market are plentiful, but they have persevered to reach both the retail and e-commerce markets.
During their conversation, Sally talks about the Womaness customer, and how they use data insights to tailor their marketing and business plans. She also discusses the hurdles they face as a new company with limited time, working in an industry with apparent stigmas.
You’ll also get the answers to these questions: How does Womaness reach their large target market when customers consume both digital and print media? When should you pay for PR, if at all, in the brand awareness journey? What’s needed to drive more e-commerce traffic to health and beauty products?
Listen to this episode to hear how Womaness landed in spaces like Target and Ulta, plus learn from Sally’s industry lessons!
Topics discussed in this episode:
- The Womaness customer
- Advertising in e-commerce and obstacles for Womaness
- How Womaness found their key opinion leaders
- Brand awareness and how to reach customers
- Moments of perseverance and lessons learned
- What it takes to be a successful startup
Join the Womaness private Facebook group, The Afterparty, here: https://www.facebook.com/groups/womanesstheafterparty/
Connect with Womaness:
Website
Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.
Find Patty Post:
TikTok
This episode was produced by Podcast Boutique http://podcastboutique.com
One way to start a successful business is to offer customers a solution to a problem, and today’s guest did just that. With no experience in product management, only a great idea and an entrepreneurial spirit that kept her motivated, Anissa Pfeifer invented the Whiskee Straw after yet another instance of spilling her drink when trying to mix it up on the go.
Patty Post of Checkable Health is talking to Anissa about her journey, including the struggles starting a business during the height of the pandemic. Ups and downs are expected in entrepreneurship, and she shares her missteps in product development, packaging and more.
Anissa also divulges her ambivalent relationship with social media, which platform is her favorite, and, of course, her viral reel. Plus, you’ll also hear her experience with business outreach, imposter syndrome, and growing a business from a small town.
If you’re doubting your own capabilities, tune in for inspiration from someone who knows the hard work it takes to achieve your dream!
Topics discussed in this episode:
- Balancing family and business
- The story of starting Whiskee Straw
- Hurdles creating a business during the pandemic
- Social media and her viral reel
- Imposters and imposter syndrome
- Anissa’s plans for 2023
- Business outreach and growing Whiskee Straw
- Being a role model for her children and community
- Uses for Whiskee Straw
Learn more about Whiskee Straw here, and keep up with them on Facebook and Instagram!
Connect with Anissa on Instagram and LinkedIn!
Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.
Find Patty Post:
TikTok
This episode was Post Produced by Podcast Boutique http://podcastboutique.com
If you're a first-time founder of a startup, then you know how hard and complicated it can be to secure capital and get your business going. From hiring the perfect staff to filing legal documents and strategizing, most entrepreneurs lack a good source of support for understanding topics like these.
One new fund offering this type of guidance is Tundra Ventures, and one of its managing partners, Adam Choe, is on this episode of The Perseverance Podcast. Adam has been coaching entrepreneurs and investing in startups using proven methods to build ultimate success. Listen to Choe as he shares how Tundra Ventures is filling in the gaps of early-stage investing, finding passionate investments, and helping investors in the most volatile stage of the startup process. Choe shares his knowledge on how to ride the bumps along the road to a startup.
Adam also discusses with Patty Post of Checkable Health the shift to customer-centric values in healthcare and the frustrations of investing in the healthcare market.
Tune in to learn more about Tundra Ventures and hear Adam and Patty's hopes for the future of healthcare innovation!
Topics discussed in this episode:
- What makes Tundra Ventures unique
- Mistakes Patty made in the beginning of her startup
- What Adam looks for in a founder
- Writing the first check
- What industries is Tundra focusing on?
- Tundra’s early investments
- Adam’s history with Patty
- Making changes in the healthcare field
- Problems with investments in healthcare
- What Adam has learned from starting a fund
Contact Adam Choe on Tundra Venture’s website here or through email at adam@tundravc.com.
Follow Adam:
YouTube
Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.
Find Patty Post:
TikTok
This episode was Post Produced by Podcast Boutique http://podcastboutique.com
Mistakes are inevitable when starting your own business, but what really counts is how you learn from them. When you are convinced that your business has more than enough potential for success, it's easy to push through these hardships and come out better.
Sali Christeson, founder and CEO of Argent, has done just this to take her company from an emerging to an established brand! Argent is a women's workwear brand that designs a variety of pieces appropriate for the workplace. Not only are they designing trendy work wear, but they focus on functional details like hidden pockets, bands to hold rolled-up sleeves, and more.
In her excitement to make Argent successful, Sali made some missteps during the interviewing and hiring process. Still, she shares how she implemented changes to create a better system for the future. She also talks about how Argent is highlighting the women who wear their clothes and building a community around their goals of gender equality and women empowerment.
If you're a dreamer, give this episode a listen to get inspired to take that leap of faith and go after your dreams!
Topics discussed in this episode:
- Patty introduces Sali and Argent, including why she loves her brand
- How Sali and her husband, Dave, started Argent
- Staying on trend with design and functionality
- Taking the leap into the fashion industry
- Dave’s role in the business and experience in marketing
- Argent’s Work Friend series and building a community
- Sali explains what a Scout Fund is and how they funded Argent
- Business missteps and what she’s learned from them
- Patty’s experience with hiring the wrong people
- Understanding the importance of equity
- What’s next for Argent after slowing down during the pandemic
- Patty on her favorite Argent pieces
Check out Argent here and get 10% off your order!
Follow Argent:
TikTok
Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.
Find Patty Post:
TikTok
Starting it in business is no easy feat—especially for women, who face a variety of challenges that their male counterparts don’t. Despite this, women founders have made massive strides, and the support of fellow female entrepreneurs is a great way to boost that growth even further.
Today, you’ll hear from Tammy Lee, who is the Founder and CEO of Xena Therapies, a US-based med-tech company that manufactures two brands of wearable cool therapy products: Opal and Onyx Cool, each featuring the company’s signature plant-based cooling technology.
Our conversation with Tammy traces her career trajectory and includes her perspective on fundraising and collaborative marketing. We also touch on the value of curiosity, why women’s health and related products are so often overlooked, and what Tammy has learned from her biggest missteps as a founder.
Tammy is passionate about helping women live their best lives, which is why she founded this company and why she encourages other women to take back their power, think bigger, and persevere as entrepreneurs.
Tune in today to learn more about the strength that other women entrepreneurs have to help lift you and your business up from rockstar CEO, Tammy Lee!
Topics discussed in this episode:
- How Tammy found herself in the wearable therapies category
- Insight into starting a new manufacturing plant from scratch
- The innate curiosity that many entrepreneurs have in common
- Determining whether your product is a good fit for QVC
- Making it or breaking it on Amazon
- Planning for a successful Q4 shopping season
- How to use gift guides to boost holiday sales
- Benefits of working together to promote women’s health products
- Fundraising tips from a serial CEO
- Reflecting on why women’s health is so underfunded
- Increasing awareness via word of mouth
- A lesson in how to stop, reset, and try again
Learn more about Opal Cool and Onyx Cool, and connect with Tammy on LinkedIn.
Catch Patty Post at HLTH 2022, from November 13 - 15, 2022.
Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.
You can also find Patty Post on LinkedIn!
As the proliferation of ads for men’s sexual health products suggests, men’s sexual health is well-researched and very well-funded, and it's something that is given great importance in our society. Unfortunately, as is often the case, the same cannot be said for women.
Today, we are joined by OB-GYN turned digital health entrepreneur, Dr. Lyndsey Harper, to address the disparity between the availability of sexual health information for men and women. Dr. Harper is the founder and CEO of Rosy, an award-winning women’s health technology company that connects women who have sexual health concerns with a supportive community and gives them access to research-backed solutions.
The Rosy app creates a personalized wellness plan for women of all ages and sexual preferences, using a holistic model to combine medical, mental, and social approaches to treatment.
Tuning in, you’ll gain some insight into the process of raising funds and awareness for Rosy and find out how Dr. Harper’s team is using the wealth of data they have collected to contribute to the collective body of knowledge about women’s sexual health.
For a pertinent and deeply powerful conversation about why we need to bring more awareness to women’s sexual health issues, plus some actionable advice for aspiring entrepreneurs from Dr. Harper, you won’t want to miss today’s episode of the Persevere Podcast!
Topics discussed in this episode:
- The process of raising money and awareness for Rosy
- Trading IRL patients for a virtual community of over 200,000
- Helping women feel seen, heard, and connected at scale
- How Dr. Harper fell in love with heart-centered leadership
- Insight into fundraising and building relationships with investors
- Building a collective body of knowledge about women’s sexual health
- Opportunities to influence long-term public health outcomes
- Dr. Harper’s advice for aspiring entrepreneurs: use your network!
Learn more about Rosy and Dr. Lyndsey Harper here, and be sure to download the Rosy app!
Catch Patty Post and Dr. Lyndsey Harper at HLTH 2022, from November 13 - 15.
Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com.
You can also find Patty Post on LinkedIn!
What lessons and philosophies were echoed in your childhood that you can apply to your entrepreneurial journey today? For Maartje Murphy, Founder of Cows & Co Creamery in Carrington, North Dakota, spending her childhood on a dairy farm set the foundation for an entrepreneurial future incorporating agriculture, family, and her Dutch heritage.
Wondering what more she could do with the rich resource she had in milk and cream, Maartje was inspired to create delicious, decadent gelato and cheeses like the ones she had in the Netherlands growing up.
Duchessa Gelato was born in 2018 and quickly put dairy farmers (and North Dakota) on the map when Maartje was included on the Forbes 30 Under 30 Top 100 Entrepreneurs list in 2020.
Today, on the Persevere Podcast, Maartje shares some insight into the early days of Duchessa Gelato and Cows & Co—from a tiny garage processing facility to a wedding gelato cart and beyond. Tuning in, you’ll find out why it’s difficult for dairy farmers to take a vacation, what it takes to quit your day job and become a full-time entrepreneur, and what you stand to learn from your mistakes as a founder.
Join us to hear the inspirational founder story of Maartje Murphy; from farm girl to entrepreneur!
Topics discussed in this episode:
- What the title ‘Farm Girl to Entrepreneur’ means to Maartje
- The vital role Maartje’s family plays in the business
- Insight into the heavy workload that comes with farm life
- A look at Maartje’s gelato journey
- Taking the leap to become a full-time entrepreneur
- The significance of making the Forbes 30 Under 30 list
- What you can learn from your mistakes as a founder
- Why it’s crucial to stay organized as a business owner
- What the future holds for Cows & Co
Visit cowsandcocreamery.com to learn more about Maartje’s delicious dairy products.
You can connect with Maartje on Instagram and Facebook. You can also follow the Duchessa Gelato journey on Instagram here!
Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to testforstrep.com and checkablehealth.com to learn how to get involved with Checkable Medical's journey to becoming the first FDA approved strep test.
You can also find Patty Post on LinkedIn!
According to Salesforce, the year of the pandemic spurned the largest number of small businesses created on record. The entrepreneurs have taken over, but how can they make their company stand out in a larger crowd?
Joining us on today’s episode to give her perspective is Kate Hawken, co-founder of Maxwell and Geraldine, a digital first fashion company that she started with twin sister, Beth, in 2020. Their company’s strong brand story and focus on ethical sourcing manufacturing and sustainability has only made customers love their classic, but stylish, dresses.
The age of social media has caused a surplus of fashion brands, so how do you make yours stand out? Kate is on the show to share the start, struggles, and triumphs of Maxwell and Geraldine. She talks about the pros of creating a niche fashion line, and how keeping perspective has helped them survive every curveball.
Tune in and you’ll also learn how they found an ethical manufacturer, and ways they’re using the digital space to keep growing. Plus, Kate and our host also discuss this burning fashion question: is less clothing actually more?
It can be hard (even impossible) to figure out how to start a business on your own, so get some answers and insights when you listen to this episode!
Topics discussed in this episode:
- The inception of Maxwell and Geraldine
- Finding an ethical manufacturer
- Kate and her sister’s background in public relations
- Story behind Maxwell and Geraldine’s logo and name
- Problems Kate has experienced as an entrepreneur
- Perspective and
- Managing virtual employees around the globe
- Making Maxwell and Geraldine a digital first company
- How they successfully market to customers
- Intentionally creating a niche dress line
- Maxwell and Geraldine fall collection
- High-quality, staple pieces vs. Lower-quality, trendy pieces
Find Maxwell and Geraldine:
Website
Read more about the power of perspective when you pick up Patty’s current read, Positive Intelligence by Shirzad Chamine.
Connect with us at perseverepodcast.com and our LinkedIn group! Then, head to https://www.testforstrep.com/ and checkablehealth.com.
You can also find Patty Post on LinkedIn!
Pursuing the balance of business, planet, and community to help create a sustainable world is no small feat. For Heather McDougall, this mission starts with Bogobrush.
Confounded with her brother, Bogobrush is a sustainable (and beautiful) toothbrush created using plant-based materials like coffee grounds and recycled plastic, that would otherwise go to a landfill.
As you’ll learn from today’s conversation, Heather believes in a vibrant, balanced world that thrives when we share and learn together. She describes herself as a global speaker, mentor, and social entrepreneur who is helping change-makers activate their missions for people and the planet.
In this episode, we take a look at how Heather is realizing this vision as she builds her personal brand. We also touch on some of the challenges that she has faced as a female founder in the tech space and how her message has evolved over the years.
You’ll also find out why Heather believes that learning to embrace your inner critic can help you overcome imposter syndrome, how you can benefit from investing in coaching, and some of the ways you can leverage your unique story to make an impact, plus so much more!
To learn more about the power of working together to move the system forward, make sure to tune in today!
Topics discussed in this episode:
- A look at Heather’s legal background
- How venture capital can push society and the planet forward
- Insight into the Bogobrush origin story
- Changing mindsets, one toothbrush at a time!
- Why consumers are willing to pay more for planet-friendly products
- The power of working together to move the system forward
- Adding value to byproducts by repurposing them
- Overcoming imposter syndrome as you build your personal brand
- How Heather’s message has evolved as she grows her business
- Challenges she has faced as a female founder in tech
- Learning to love your inner critic
- Why you should invest in coaching today!
- The art of leveraging your unique story to make an impact
- Inspiration versus desperation when confronted with your vulnerabilities
- Creating a mindset of abundance, even in times of scarcity
Learn more about Bogobrush here or stay up to date with Heather by visiting her website. You can also follow her on Instagram and TikTok!
Connect with us at perseverepodcast.com and checkablehealth.com.
What is holding your customer back from adopting your technology? What is the psychological understanding around your product and what your product offers that would benefit your customers?
These are questions our guest on today’s episode had to tackle when she took on the hearing loss space and presented a product in a market that is incredibly important, yet incredibly underserved.
Nicole Cadoret is co-founder and head of design at Lively. Lively is a hearing aid technology company based in New York and is paving the way in changing people’s perceptions around hearing loss in order to promote adoption of their cutting edge hearing aid technology.
Of the people who would benefit from hearing aids, only 20% receive them. This is why Nicole is so passionate about Lively in that she believes that if marketed correctly, more people would adopt hearing aids which would drastically improve their lives.
She has put a ton of time and effort into researching the psychology behind why people aren’t choosing hearing aids and has created her brand around that while putting customer service and ease at the top of her priority list.
Tune in to hear a story of how passion can be leveraged to not only build a successful brand, but to help make people’s lives better!
Topics discussed in this episode:
- When Nicole added members to the team after launching
- How Nicole did things differently when doing psychological research to market
- What Nicole learned about people’s perception of hearing loss and hearing aids
- How does brand play a role at Lively?
- How early should someone start researching and testing in a product life cycle?
- Importance of consistency of user experience from start to finish
- Nicole’s relationships with her former colleagues
Connect with Nicole:
https://www.linkedin.com/in/nicolecadoret/
Lively website: https://www.listenlively.com/
If you know of any female founders that we should interview, please direct message Patty Post on LinkedIn or Instagram and let us know about them!
To listen to more episodes, head to Apple Podcast!
Our children’s safety is our highest priority. From a young age we are immersed in every aspect of their lives, however, as they grow older, there is a piece that we have been shut off from, and that is the digital world of our children.
Everything is so easily accessible through our devices, and children are getting devices at such a young age. All that access can be great learning and social tools, but they can also be extremely dangerous to young people who don’t quite understand how they can experience danger virtually.
As parents it is our job to be involved in their digital life, but how do you do that when most of the parents parenting children these days haven’t experienced growing up with all this access to peers and the rest of the world?
Well, that's where Bark comes along! Bark is an online monitoring, blocking, and filtering system parents can use to keep an eye on their children’s social media presence and their lives online to help protect them from possible dangers. This tool has been proven to be extremely successful in being able to keep tabs on children’s online activity while still maintaining trust and autonomy with your child.
Who better to come and speak to us about this than Titania Jordan, the chief marketing officer and chief parenting officer at Bark Technologies. However, her most important title is Mom! Titania has been featured on every major news network, as well as a contributor to so many different publications, and is a renowned contributor in the digital parenting space.
Titania is extremely knowledgeable on the ins and outs of dozens of social media platforms and how they can affect your child. Whether it be cyber bullying or screen time, online predators, or even sexting, Bark has the ability to mitigate the risks of all of these.
Tune in to hear how Bark can help you and your children have a healthy and safe online experience
Topics discussed in this episode:
- What it means to be a contributor to the digital parenting space
- How bark helps parents rationalize what is happening with their children
- What kind of things does bark do to help monitor, blocking, and filtering
- The difficulties children face online
- How does bark function in a dual household
- Bark’s new phone
- Truth bombs about social media platforms
- What is Be Real?
- How to find balance in
- Products for schools to help protect students
- What has been uncovered by using bark
To learn more about what Bark has to offer, head to their website. Also, to learn more about Titania, you can check out her about page here!
Head to the Parenting in a Tech World Facebook page to connect with other parents navigating the world of tech!
In order to get on the waiting list for the new Bark phone, submit your email address by following this link.
To listen to more episodes head to Apple Podcast !
To view the full transcript, check out our website!
Connect with Patty:
Colleen Bordeaux is the Founder and CEO of Growth, Inc., which aims to close the confidence gap in women and encourage them to recognize their worth and reach their full potential. She is a co-founder and leader of Deloitte’s Workforce Experience by Design and her writings have been published in everything from the Huffington Post to the Chicago Sun Times. Her book, “Am I Doing This Right?” became an immediate #1 Amazon Best Seller.
In this podcast episode, Patty sits down with Colleen to discuss the confidence gap in women and how damaging it can be for a woman’s professional and personal development, and how her company, Growth, Inc. is aiming to change that.
For more resources, or to read the full transcript, check out our website.
Follow Patty on Instagram.
Follow Patty on LinkedIn.
Learn more about Growth Inc. on their website.
Follow Growth Inc. on Instagram.
Follow Colleen on LinkedIn.
Aisha Chottani is the founder and CEO of Moment, a beverage that replicates the feeling and benefits of meditation. She graduated with her MBA from Harvard Business School and before starting Moment, worked at McKinsey & Co. for 5 years, where she worked with other CPG companies to scale and optimize their operations.
In this podcast episode, Patty sits down with Aisha to discuss how Moment was started and how she persevered through the challenges of building a business in the competitive beverage industry from the ground up.
For more resources or to view the whole transcript, check out our website.
Follow Aisha on Linkedin.
Follow Moment on Instagram.
Shop Moment on their website.
Welcome back to the Persevere Podcast. Today, we have a new series for you called The Pitch. In this series, we create a hub for all that are seeking advice from other business owners and investors by inviting industry professionals to give feedback, ask questions, and give answers to founders. Here is where you will find answers to your pressing questions from industry professionals on how to get your company to the next level.
In today’s episode, we are discussing raising capital for an angel round of investors. Our guest today is Jess Azure, founder of Spadesso, a technology platform for spas and salons. Today’s two venture capitalists are Hannah Lange, venture financing manager of the North Dakota Development Fund, and Tim Weelborg, co-founder and managing partner of Homegrown Capital. Our venture capitalist experts sit down with Jess as she pitches Spadesso and asks questions you need to know prior to pitching to angel investors, and advice on when and how to receive funding.
If you are an entrepreneur like Jess looking for some guidance and experience with angel investors, this episode will give you the clarity you need to take the next steps.
Topics discussed in this episode:
- How Jess Azure is creating opportunity for Spas with Spadesso
- Are users of Spadesso searching for new practitioners?
- Explanation of Spadesso from the business end
- Will Spadesso become a subscription type model?
- When will Spadesso hit the market?
- What is Spadesso’s marketing strategy?
- Who is utilizing Spadesso?
- Future growth for Spadesso
- Type of investor Jess is looking for
- Is having a co-founder important for financing?
- When is a good time to invite an investor in?
- What investors would find valuable when looking at your company
- Benefits of being part of entrepreneur groups
- Advice on projections
- Importance of having confidence in your numbers when pitching to generalists
To learn more about Jess’ startup, visit her website.
Follow Jess on LinkedIn.
For more resources or to read the full transcript, go to our website.
Follow Patty on Instagram.
Follow Patty on LinkedIn.
To learn more about She Starts Week, visit their website.
To learn more about Tim’s work, visit Homegrown Capital’s website.
To learn more about Hannah’s work, visit North Dakota Department of Commerce’s website.
Shownotes:
If you are looking to jump start your life and persevere to beat the odds, this four part series is for you. Hear from Checkable Medical founder and CEO, Patty Post, as she shares personal experiences she's had navigating adversity. In this series you'll learn how facing self doubts and finding your inner strength allows you to take on any challenge.
Patty Post is the founder and CEO of Checkable Medical. On episode 3 of a four part series, Patty discusses her own negative experiences and anxieties surrounding travel, and how she turned those into positives that she can use to further push herself and improve her mindset.
Shownotes
If you are looking to jump start your life and persevere to beat the odds, this four part series is for you. Hear from Checkable Medical founder and CEO, Patty Post, as she shares personal experiences she's had navigating adversity. In this series you'll learn how facing self doubts and finding your inner strength allows you to take on any challenge.
Patty Post is the founder and CEO of Checkable Medical. On episode 2 of a four part series, she details the danger of making excuses and how you can stop making them so you can start accomplishing your goals. After all, as Patty puts it, “excuses only sound good to the one making them.”
Get connected with our community and learn more at https://checkablehealth.com
Transcript
0:00:00.0 S1: Hi, it’s Patty Post, the host of The Persevere Podcast. And today, and for the next few episodes, I'm going to share some stuff about myself. And, these things are things that I have accomplished, challenges that I've gone through, and I'm gonna do it in an interview style, so they're gonna be our little minisodes, and I hope you get to know me a little bit more. And really the goal of it is, I wanna share some things that I've worked through professionally and personally, and how it's helped me achieve and become a better version of myself, and I hope that it helps you as well. So it's super easy, digestible, nothing is like rocket science here, and a lot of you will probably think they're great reminders, that's what I'm hopeful of. And I hope you think of this as, “Okay, I can do that too. If she did it, I can totally do it.” That's what I want to inspire you, to have a mindset that anything is achievable if you put hard work, dedication and consistency to it.
0:01:16.3 S2: Welcome to The Persevere Podcast, powered by Checkable Medical, and hosted by Patty Post, a female founder, entrepreneur, wife and mother of three, doing all of the things. The strength to persevere in business is powered by passion, grit and hard work. The Persevere Podcast is for entrepreneurs and business leaders who set out to innovate and change the world with their ideas, whether it's fundraising your start-up, product development, marketing, branding, or scaling your existing business, this podcast is for you. We'll discuss everything it takes to persevere and build the business you've always dreamed of. Let's make it happen.
0:02:08.1 S1: Well hello everyone, this is Patty Post, your host of The Persevere Podcast. We are on mini episode number three, and, interesting topic today is, how to turn travel anxiety into a positive. I don't know if any of you know what travel anxiety is, but it's that nervous feeling that you get prior to going on your vacation, and it could be for fear of the unknown of where you're going, you've never been there before, or all of the things leading up to the vacation just makes you very stressed out, or maybe you need to pack for your family and yourself, and you get a little anxious over the outfits, and for a lot of women, we feel that way of, “Okay, what's my agenda for the week and what am I gonna wear?” That takes a lot to put that all in one bag, as well as I know my husband has a lot of anxiety just going through the airport, that is stressful for him. Getting his license out, getting the phone, where is he gonna sit, he doesn't like crowds. Leading up to vacation can be very stressful and anxiety-ridden, but it doesn't have to be a negative because you don't go on vacation to feel anxiety, so...
0:03:31.3 S1: Let's get into it. The main reason why we go on vacation is because we want to detach, we want to relax, we wanna spend time with the people that we love and experience something new and create memories, and as a founder, you definitely need to detach from your world, that is ever-chaotic, and you go on vacation to get away. How vacation serves us as founders in a positive way, is that when we get away from the day-to-day activities, we can focus on creativity, that allows us to let our mind wander. We get a break. If you think of pulling a band, if you just keep pulling, pulling, pulling, you're gonna snap. This allows us, that band, to come back together, so that's our brain, that's our bodies, that's our nervous system, a time for our batteries to recharge, and that's why vacation is positive, especially for those of us that are founders. Some of the goals that I set for myself when I returned home are, I'm going to block time every day for writing, or I'm going to start exercising, I'm going to start eating healthy, I'm going to... It's always a fresh start for me, it's sort of like a new year when I come back from the vacation, and it just is like a clean slate, even if you're going in February, which I end up going vacation in February…
0:05:17.0 S1: Every year, I look back on the first six weeks of the year and like, “Okay, did I even closely get to what I wanted to do in terms of consistency and discipline and goals in the month of January?” If I didn't, “Okay, where did I fall short?”, and intentionally write that down and I do it where I let my mind just bounce back and forth, and if I'm hanging on a subject, I know that I'm not at where I need to be, and that's something that I am going to activate when I get home, “Okay, I gotta do better at this, I've gotta get better at having intentional team meetings and allowing my team to connect, and I'm not hearing from Kayla, I don't know how she's doing, I don't know how her spouse is doing, I don't know how her life is going”. I think about those things, and if it comes up in my mind, then that means that there's a gap, and so I identify those gaps and then when I get home, I activate them and just in that first two weeks, I try to do that. So, I'm super intentional about it because in just a few days time, when I get back into the swing of things, I will completely forget about those feelings that I had while I was on vacation, so I activate on those thoughts right away.
0:06:47.4 S1: I would say the biggest anxiety that I have before I go on vacation is all of the work that I did leading up to vacation, that huge to-do list, and taking care of all of those loose ends and making sure that there aren't any loose ends. I think that's what I get the most anxiety about is the loose ends. It's like, “Oh my gosh, how did I forget that? What did I not do? Did I give that person direction, what if someone reaches out for me and I'm not there”, and those are the kind of things that give me the anxiety, but I've noticed what happens is day one and two, I don't even start relaxing because I'm still thinking about what's happening back at home, or back at the company, or back with the people that work for me. And, instead of continuing to hover over those items, my best practice is I have created a space that is just myself. And in my notes on my phone, I will go for a walk, and I just think about all of the things that come up in my mind that I didn't do 'cause those first two days, I'm thinking, I'm still back at home.
0:08:07.3 S1: So by doing that, I'm on my walk, I'm getting that energy out. I put the notes down and I label it, like random things from day one and two on vacation, and then I just write down the list. And then I'll put the little bullets next to it, so then when I get back, then I have this to-do list. It's almost like when you are wide awake in the middle of the night, the best practice is to one, take a melatonin from Checkable Wellness, two, is to write down what is going, running through your mind, what, get that hamster off of the wheel, and by getting them off of the wheel is writing down what you're thinking about, what's keeping you up, and sometimes it's sitting there for 45 minutes and writing it. So I will end up doing it a couple of times during the day, whether on my notes are just journaling, and those first two days, I don't allow myself to really think about anything of those to-do items. If I'm not intentionally thinking about it like, “Oh, I forgot about this, okay, I'm gonna grab my phone, I'm gonna write it down, and then I'm gonna close it.”
0:09:24.0 S1: And that's just the best practice for me, so then I can be present with my family or with my husband, or even with my girlfriends, if I'm on a girlfriend trip. There was a time in this last vacation that I took in October to Indian Rocks Beach with my family and I was wanting to get to the next level as being an executive, and there was so much going on with people at the company with raising money with product, we were just starting our clinical trial. I physically didn't have the time to sort of level up and leveling up to me is really being enriched in a book or a thought leader and taking in a bunch of information and just learning, like I can't go and get my MBA right now, I'm getting it while I'm working at Checkable. But what I did is, I heard of a great book by Jim Collins called BE and it's Be Entrepreneur 2.0, and what I did was every morning I walked for an hour and 15 minutes and I was gone for six days, and I told myself, I am gonna take the first day to just do my walk with no sound, and then for five days, I'm gonna get into this book and then I'm gonna read it on the plane, and that's it.
0:10:52.8 S1: And I did that and I felt so good about it because I turned off all of my, told my team, I'm not gonna answer emails, I'm not gonna do any work, and I'm gonna focus, and that totally allowed me to, I vividly remember a lot of his advice from that book, and I also vividly remember reading some of these and listening, I listen to the book as well as I have the book, some of these case studies, and I put them into motion right when I got back, and I also was very intentional about my sleep, intentional about my alcohol intake, and just was really healthy, I didn't make a ton of unhealthy choices, and that was the most progress that I had made on a vacation personally with my family, and then professionally, intellectually on that vacation as well as distress. I came back absolutely rejuvenated, invigorated and totally ready to crush the last 10 weeks of the year, which we completely did, and I felt like a really great leader for doing it. And I recommend anyone that is going on vacation to intentionally put together something that will make you feel good that you're gonna level up using that time on vacation as well as getting some fun and getting your family time in, you can have it all…
0:12:36.3 S1: And to take a negative to a positive, that anxiety that holds us back and makes us feel icky and probably crabby with our family, turning it into a positive and putting in the work, you're gonna feel really, really good about it. My closing thoughts on this episode is vacation is worth it, and at Checkable we have a no vacation or an unlimited vacation policy, and unfortunately, it ends up where we don't take a lot of vacations, and that's something that I really encourage people to, even take the couples vacation, just a weekend trip somewhere, or some get away with your friends or even be by yourself and take that time. And it is good for your soul. It's good for the people that are around you, it's great for your company, and if you get that anxiety before you travel, anxiety is excitement and anxiousness is excitement. Nervousness is actually the same emotion as excitement, so take that and use it for a positive for your business, for your personal development, and make it holistic that you are going to come back, rejuvenated, excited and just ready to conquer whatever challenges that lay ahead of you after you go on your amazing vacation.
0:14:13.2 S1: So with that, please, if you're on vacation, even as you're listening to this, or if you're planning a vacation, tag us @checkablehealth. We would love to see where you're going on vacation. I think those are the most fun things on social media when we see people's destinations. And follow us, @checkablehealth and me, @pattypostceo on Instagram and TikTok as well as Patty Post on LinkedIn. We'd love to hear from you, and of course, five stars if you loved this mini episode and we would love to hear from you. So with that, have a great vacation, and don't let that anxiety get you down, turn it into a positive.
0:14:56.1 S2: Thank you for listening to The Persevere Podcast, powered by Checkable Medical. Head over to perseverepodcast.com for notes, links and additional resources from today's show. To continue hearing insights and gaining knowledge from those persevering, succeeding and making their dream a reality, be sure to subscribe through your favorite podcast app. Now go make it happen.
Reenita Das is an industry expert with over 25 years of healthcare marketing and consulting experience which include engaging with global clients and start ups to develop and implement growth strategies. Das currently serves as Transformational Health Partner and Senior Vice President and is the first woman Partner at Frost & Sullivan. In addition, she is the Founder of the Corporate GLOW (Growth and Innovation of Women) program.
In this podcast episode, Patty sits down with Reenita Das to talk about all things FemTech, women’s health research, the inequality between men’s and women’s health and how to make significant progress in funding the women’s health sector.
Key Takeaways:
The importance of FemTech and the focus on women’s health
The lack of funding for FemTech companies
Most research is done on male subjects or cells
More focus is needed on menopause and chronic diseases
How to make a change in the future of women’s health
For more resources, check out our website.
Follow Reenita on LinkedIn: https://www.linkedin.com/in/reenitadas/
Follow Reenita on Twitter: https://twitter.com/reenitadas
Patty Post is the founder and CEO of Checkable Medical. On episode 1 of a four part series, she shares personal experiences where she faced challenges where she reached a point and had to make the choice to preserver through reach her goal.
On this episode she shares her experience running a marathon in a mustard costume. Whether it be rain or shine or any other obstacles she faced, she shares how she kept her head in the game, trained her body and her mind, and ran the race.
Go to checkablehealth.com for more great content!
A native of Manhattan Beach, California, Tafoya graduated from the University of California at Berkeley with a degree, with honors, in mass communications. She also earned her master's degree in business administration from the University of Southern California. The Davie-Brown Index ranked Tafoya among the most likeable TV sports personalities, including “Biggest Trend-Setter.” Michele’s expansive career has earned her multiple Emmy awards. She was also a WNBA commentator on Lifetime from 1997-99, for which she won The American Women in Radio and Television Gracie Award for “Outstanding Achievement by an Individual On-Air TV Personality.” She would later win the same award for her sideline work on Sunday Night Football.
On this show she shares stories of her career as well as her new journey of dedicating herself and skills that she has acquired over the years towards the great state of Minnesota. Michele’s hopes are to make a difference for good as the co-chair of a political campaign for businessman and Army veteran Kendall Qualls, running as the Republican candidate for governor of Minnesota.
Karthik Suresh, co-founder and CEO of Ignition, is an expert marketer. He has experience working in big companies, startups and has been a founder. He loves the roll of Product Marketing Manager. Any organization which develops and launches products values an effortless flow and efficiency when it comes to launching a product.
Ignition is a platform that allows product marketing managers to have a centralized location to manage all of their different workflows. When it comes to launching a product, there are many different workflows from budgets to timelines to advancements .
Getting all of the communication talking and in one spot really helps in the flow from start to finish when it comes to launching a product, which is exactly what Ignition helps you do 10x better.
Also, learn how to overcome barriers and challenges founders face when it comes to launching products and how to solve them. Where should you put emphasis on with your dollars and your time.
Learn more about Ignition here: https://haveignition.com/
Stay connected with us at https://checkablehealth.com
If you have the burning desire to see your idea through to fruition. If that’s your mindset, then things are going to happen to allow you to make it happen. This feeling is what nudged Patty Post and her family to uproot from their home in Minnesota to make the move to North Dakota and start her company Checkable Medical.
Learn how moving to North Dakota has opened doors for her business and helped foster an abundant environment for both her family and her company to thrive.
SHOWNOTES
Learn more about Checkable Heath at checkablehealth.com
Join us in hearing about fellow founder and CEO of MarketBeat, Matt Paulson. Matt, and his partner Tim Weelborg are leading the way in making capital available to the midwest. Learn about their new fund, Home Grown Capital, out of Sioux Falls, South Dakota. Their experiences as angel investors and venture capitalists have helped them grow a sophisticated business helping founders gain access to much-needed dollars and to help move their businesses forward.
SHOWNOTES:
Checkable Health https://checkablehealth.com/
Home Grown Capital: https://homegrown.capital/
North Dakota is doing things differently when it comes to creating, implementing and sustaining an entrepreneurial ecosystem. An entrepreneurial ecosystem provides a networking of fellow founders to help support and encourage one another. Hear from Greg Tehven as he shares about his work with Emerging Prairie, which gives up and coming founders and start ups a platform to grow. Learn about Emerging Digital Academy, an accelerated learning program to learn how to code and get placed in a position in the ever-growing tech industry. Along with that, hear about Grand Farms, a research and innovation hub for technology which is present in the future of farming.
Shownotes
CHECKABLE MEDICAL WEBSITE checkablemedical.com
PERSEVERE PODCAST perseverepodcast.com
North Dakota is a state which gives unique opportunities to business owners. It supplies innovative programs, and is a state focused on economic development. this episode of our North Dakota series, we're featuring Dr. James Leiman, Commissioner at North Dakota Department of Commerce who is leading economic development. Prior to this position he had 3 years of director economic in finance. Leading the state and growing the state to improve the quality of life for the people. James overseas tourism, economic development, workforce development and community services. Join in the conversation to learn how North Dakota is investing in local entrepreneurs, ventures and projects. Also learn how North Dakota is paving the way as a leader in food and energy export capabilities on a global level. Hear how North Dakota is being transformed to have the highest GDP per capita in the nation.
SHOWNOTES | Learn more about Commerce in North Dakota: https://commerce.nd.gov/
Checkable Medical Website: https://checkablemedical.com
Checkable Medical Instagram: https://instagram.com/checkablemedical
North Dakota is a state which gives unique opportunities to business owners. It supplies innovative programs, and is a state focused on economic development. this episode of our North Dakota series, we're featuring Dr. James Leiman, Commissioner at North Dakota Department of Commerce who is leading economic development. Prior to this position he had 3 years of director economic in finance. Leading the state and growing the state to improve the quality of life for the people. James overseas tourism, economic development, workforce development and community services. Join in the conversation to learn how North Dakota is investing in local entrepreneurs, ventures and projects. Also learn how North Dakota is paving the way as a leader in food and energy export capabilities on a global level. Hear how North Dakota is being transformed to have the highest GDP per capita in the nation.
SHOWNOTES | Learn more about Commerce in North Dakota: https://commerce.nd.gov/
Checkable Medical Website: https://checkablemedical.com
Checkable Medical Instagram: https://instagram.com/checkablemedical
Erika Anderson, one of the founders of Proteus, where she has the privilege of working with clients all over the world; helping them improve their skills, define the future of their organizations, and work better together to achieve that future.
Erika has also been an author since 2006, producing 5 books, with her latest book being "Change From the Inside Out: Making You, Your Team, and Your Organization Change-Capable." Erika's 5 step approach helps leaders shift their mindset before bringing impactful change to your team and company. Erika's work strengthens leaders to help them achieve outstanding results.
In this episode:
- Get to know Erika's method to help integrate successful change
- Understand the psychology and emotions we go through when in the midst of change
- How to make a mind shift to think of change in a positive way
- 4 change levers to help people understand change
- 5 practical steps for leaders to implement as tools for successful change
- Becoming change-capable
- Learning to think differently about change in a way that serves
PERSEVERE PODCAST SHOWNOTES:
Learn more about Erika's book: https://proteus-international.com/books/change-from-the-inside-out/
https://www.perseverepodcast.com
CHECKABLE MEDICAL WEBSITE: https://checkablemedical.com
CHECKABLE MEDICAL INSTAGRAM: https://instagram.com/checkablemedical
Get to know Hint Water founder, Host of the Kara Goldin show and author of the book, Undaunted, which dives into her founder's journey building her business. Kara is a female founder who's gone through it all, including setbacks, innovation, being a mom and running a company. Kara set out to find balance between all of these pillars of life.
Kara's journey began in 2004 when she was struggling with her own health issues, including acne, low energy and weight gain. She reached a point where she decided to see a doctor, where they discovered the main culprit, diet soda. She realized the problems within the diet industry, and set out on a journey to do something different, and create a product that set out to help people.
- Get to know her founder's story
- Get inspired to explore your curiosity and passions
- How to create a mission to solve a problem that you're passionate about
- Understand what is possible
- How to relentlessly pursue something
- Find the courage to face your fears
- Embrace stepping stones in life to get to help move you forward
PERSEVERE PODCAST SHOWNOTES:
https://perseverepodcast.com
CHECKABLE MEDICAL INSTAGRAM: https://instagram.com/checkablemedical
CHECKABLE MEDICAL WEBSITE: https://checkablemedical.com
Fulfillment is an inside out job, which means you fill yourself up by what you give to others. It's not about all the accolades you acquire, instead it's what you give to others that matters most. You feel good about yourself, you show up in the world differently, and ultimately if you want to be happy, that is a huge part of it. In this episode, hear how our guest, Simon Mainwaring builds his business around purpose and doing good. Simon is the founder and CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. The best selling author is a is a thought leader and keynote speaker.
Key Takeaways
How to build a purpose-driven brand
Learn the importance of having a giving mindset
Reframing our language and reframing our behavior
How we can use stories to change our vision
Find fulfillment in making a difference through business
PERSEVERE PODCAST SHOW NOTES: https://perseverepodcast.com
CHECKABLE MEDICAL INSTAGRAM:
https://www.instagram.co/checkablemedical
CHECKABLE MEDICAL WEBSITE: https://checkablemedical.com
When it comes to taking on tough challenges, mindset is key. Patty sat down with Kevin Bjerke, veteran, yoga instructor and cancer fighter to discuss how he is using the diagnosis of his cancer to live a life of purpose and drive. In this episode you will learn how mindfulness in action can help you control your reactions despite your circumstances. You'll learn how optimism can help you heal from anything as well as tactics on how to invite optimism into your every day.
Key Takeaways:
How to live a life of meaning
How to guide your reactions to hard circumstances
How to find ways to release negative emotions and feelings
The importance of healthy social connections & support network
The importance of values and how to align a life around them
How incorporating intermittent fasting can benefit your body
Whether you are going through something difficult in your personal life or professional life. This podcast shares how you can get through anything with a strong mind, body and spirit.
PERSEVERE PODCAST SHOW NOTES: https://perserverepodcast.com
CHECKABLE MEDICAL INSTAGRAM:
https://www.instagram.com/checkablemedical
CHECKABLE MEDICAL WEBSITE: https//www.checkablemedical.com/
At the core of every business is its people. Patty sat down with Erik and Peter Stenehjem of First International Bank and Trust to discuss how their family business has created a concrete culture that supports the individual employee and the organization’s growth. In this two-for-one, episode you will also learn how to interact and establish a relationship with your bank to help fund your startup and business.
Key Takeaways:
- How to treat your people not like a number
- How to build a learning culture
- Why hire for attitude and train for skill
- How to communicate with your banker
- What you should think about before asking for a loan
- The difference between working with a community bank and a corporate giant
Whether you need to rethink your hiring process or seek funds to help support your hiring and growth, this episode has it all. Hit play now!
PERSEVERE PODCAST SHOW NOTES: https://www.perseverepodcast.com
CHECKABLE MEDICAL INSTAGRAM: https://www.instagram.com/checkablemedical/
CHECKABLE MEDICAL WEBSITE: https://www.checkablemedical.com/
In this episode of the Persevere Podcast, Patty chats with Chris Berg, a media host, and personality about what it takes to succeed in business and life.
Chris Berg has found success in many different aspects of life, from a star quarterback at Stanford to traveling the nation with Tony Robbins to being a well-recognized TV Show Host, more recently seen on the Chris Berg Show. But as Chris puts it, “Speaking into the hearts of men is what really matters.”
Patty and Chris discuss how the core of business is about relationships and communication. In today’s volatile landscape, it’s important to communicate your message calmly and clearly to get your message across. Even if the listener has opposing views, this allows for a mutual understanding of one another's beliefs and a level of respect.
Patty and Chris also discuss key practical steps for overall success and how he creates intentionality with what he puts into his body in his morning routine.
If you are ready to start living life to its fullest, tune into Episode 14 of the Persevere Podcast to be inspired and motivated to change your world for the better.
PERSEVERE PODCAST SHOW NOTES: https://www.perseverepodcast.com
CHECKABLE MEDICAL INSTAGRAM: https://www.instagram.com/checkablemedical/
CHECKABLE MEDICAL WEBSITE: https://www.checkablemedical.com/
In this episode, Patty chats with Mel Stanley about personal branding and setting yourself apart as a confident woman in the business world.
Mel is the founder of FirstWoman, a Personal Brand and Marketing strategist, CMO, and Board Director, helping ambitious, professional women and Founders achieve success, recognition, and reward by developing a captivating Personal Brand which does the selling and self-promotion for you. She works exclusively with aspiring women who want to be successful on their terms without compromising who they are, their values, and principles.
Key Takeaways:
- How to create visibility and confidence with personal branding
- How to be inspired to stand up and use your voice
- How you could be using self-sabotaging language without even knowing it
- How to own the physical and virtual room confidently
- How to show confidence in your digital messaging and demeanor
- What words to remove from your digital and verbal vocabulary
As Mel states, personal branding is the difference between being known for something and not being known for anything. So make yourself known and hit play on Episode 13 of the Persevere Podcast!
Connect with Mel on LinkedIn or via her website.
PERSEVERE PODCAST SHOW NOTES: www.perseverepodcast.com/persevere-podcast-episode/ep-13-personal-branding-how-to-establish-and-own-your-personal-brand
CHECKABLE MEDICAL INSTAGRAM: https://www.instagram.com/checkablemedical/
CHECKABLE MEDICAL WEBSITE: https://www.checkablemedical.com/
In this episode of the Persevere Podcast, Patty discusses the passion and purpose behind products and brands with Erin Newkirk, the VP, Head of Global Brand Strategy at Caribou Coffee.
Key Takeaways:
- Knowing the why behind what you are doing
- Finding a true need and providing a solution that stands the test of time
- Why what you do inside a company is what you should do outside a company
- How to set up a life you don’t want to escape from
- The core foundations of a founder
Find your brand’s passion, purpose, and direction by hitting play now!
PERSEVERE PODCAST SHOW NOTES: www.perseverepodcast.com/persevere-podcast-episode/ep-12-branding-doing-good-and-keeping-it-personal
CHECKABLE MEDICAL INSTAGRAM: https://www.instagram.com/checkablemedical/
CHECKABLE MEDICAL WEBSITE: https://www.checkablemedical.com/
In this episode, Patty and Justin Izzo discuss using analytics to build your pitch deck and fund your startup. Justin Izzo is the Content Marketing Manager at DocSend, a secure file-sharing platform with real-time control and insights. DocSend helps startup founders and venture capitalists who are raising money. Real-time analytics provide data on how users engage with files and how founders can successfully tailor their approach to fund their business.
With DocSend’s reporting process, startup founders and their team can gain insights into their company data and the data across the DocSend platform.
Key Takeaways
- The average length of a pitch deck (it’s not what you think)
- Where investors spend most of their time on pitch decks and how it correlates with the chances of being funded
- The most critical information to include in your pitch deck and the fool-proof order to place them in
- How much time investors spend looking at your pitch deck
- How gender, minority, and team makeup play a role in funding
- What sectors have seen the most growth in investments in the past year
Ready to start hitting your fundraising goals? Hit play on episode 11 of the Persevere Podcast now!
Connect with Justin on LinkedIn!
Can’t wait to join DocSend? Sign up for DocSend now!
PERSEVERE PODCAST SHOW NOTES: https://www.perseverepodcast.com/
CHECKABLE MEDICAL INSTAGRAM: https://www.instagram.com/checkablemedical/
CHECKABLE MEDICAL WEBSITE: https://www.checkablemedical.com/
In this episode of the Persevere Podcast, Patty interviews Jack Coborn Ellis to discuss the nitty-gritty details of pitching and crafting a story that not only gains the attention of your audience but convinces them to become a supporter as well.
As a four-time individual national finalist in speech and debate, Chief of Staff for an incredible healthcare organization, and a coach for dozens of executive speakers, Jack knows a thing or two about the winning points of public speaking.
If you have been left asking, how do I pitch myself? How do I pitch my business? Or, if you are afraid of public speaking (don’t worry, you aren’t alone!), this episode has your name all over it.
Key takeaways:
- Questions to ask before you even begin
- Building a structure around your story
- A sure-proof structured method to use if all else fails
- Script creation and PRACTICE
- The perfect pitching stance
- How to pitch virtually
- The dos and don'ts for attire (dress to impress - always!)
- Why hiring a coach is more important than making your pitch deck look good
Ready to feel confident in your speaking abilities and gain traction where it matters most? Tune into the Persevere Podcast now!
Connect with Jack on LinkedIn, Twitter, and via email at jackcobornellis@gmail.com!
In episode 9, Patty chats with Tom Lemberg, the CEO of Curebase, a leading software platform for decentralized clinical trials.
Tom’s platform takes medical research out of the traditional academic setting and brings it to patients everywhere so that they can participate at home and with their own doctors. The model dramatically accelerates the pace of research while expanding diversity and increasing equal access to ground-breaking medicines. The platform guides patients through the entire clinical trial and reinvents clinical trial software for a model that puts patients first and uses real-world health data. Much like what Checkable Medical is doing by creating a company that allows patients to get care from wherever they live and eliminate the unnecessary roadblocks in getting the right care at the right time.
Key takeaways from the podcast:
- How Curebase is changing the game of healthcare and clinical trials
- How access everywhere allows for diversity in patients and better statistical outcomes
- How virtual clinic trials help with retention for longer studies
- Why it’s important to put patients first
- How COVID helped with Curebase’s Series A raise
- Why it’s important to think about a hiring plan before a raise
- Why you should be open to hiring good talent located anywhere in the world
- How creating an engaged team and shared culture promote company growth and innovation
Put on your headphones to become inspired and learn more about how Tom and his Curebase team are changing healthcare and impacting lives!
Connect with Tom on LinkedIn, Twitter, and via email at tom@curebase.com!
In this episode, Patty chats with Jimmy Slagle the founder of Trend Z, a TikTok marketing service provider.
Jimmy shares the stories of his successful ventures in high school and how he started his schooling at the University of Minnesota by declaring himself as a finance major. After an internship at a large bank, he discovered that he wanted to make a bigger and more direct impact.
Slagle dispels some of the misconceptions about the TikTok platform. He then lays out some of the differences in methods and results for advertising on Instagram, TikTok, and other platforms. Next, Jimmy describes how and why many of the brands doing well on TikTok are not big fortune 500 companies. He suggests that brands advertising on TikTok be creative, embrace cringeyness, and try different campaigns to see what works. Finally, he explains how Trend Z can help companies market on TikTok and why influencer marketing is so successful.
Want to know more about TikTok and how it can drive your bottom line? Hit play now!
Connect with Jimmy on LinkedIn!
In episode 7 of the Persevere Podcast, Patty talks with Kevin Houlihan, President, and CEO of ImageMover, about the critical need for a product manager within your organization.
Kevin is a dynamic, data-driven sales and product leader with a passion for building true partnerships, strong products, and memorable customer experiences. He has a proven track record in sales, engineering, and product management. He can move from strategy to execution while creating alignment between stakeholders from the C-Suite to the front line.
Key takeaways from the podcast are:
- Product managers (PMs) need to work closely with leadership and the CEO, so key messages are shared throughout the entire organization.
- PMs need to explain the same message in different ways to improve communication across the organization.
- PMs need to connect with all stakeholders and personality types.
-
When hiring a PM consider the following:
- Someone comfortable with the sales process and engineering
- Someone who can understand the product better than anyone
- Someone who is a good listener
- Someone who is not afraid to interact with customers
- Someone who continually asks questions to get a better understanding
-
Why is it important to hire a PM?
-
Time optimization - to make sure the track you lay down is the right track to be on and you can make progress collaboratively.
Take a listen and get inspired to hire a product manager to take your company to the next level!
In Episode 6 of the Persevere Podcast, Patty welcomes Berk Tas to the program. Berk Tas is currently the CEO of SentiAR, whose flagship product, CommandEP, is a holographic Augmented Reality (AR) technology providing physicians with a single source of truth during interventional procedures.
Berk discusses his team’s mission of making interventional (sometimes trans-catheter) procedures more accurate and efficient. They aimed to connect physicians directly to their digital environment via a wearable headset. By giving them a real-time, interactive, 360-degree view of the treatment they’re delivering, CommandEP enables physicians to provide better care for their patients. The technology also delivers better training to physicians and education to patients because procedures can be modeled, explained, and understood more easily.
Berk believes the healthiest things for a startup are to be obsessed with the customer and prioritize learning above all else. In a learning culture, there is no fear of mistakes or time wasted trying to polish something that isn’t right, and thus the team becomes more focused on the customer and the mission.
Patty and Berk celebrate SentiAR’s Series A fundraising round closing, where they raised $5.1 million and FDA clearance for CommandEP. With significant excitement and demand for their technology, the company’s next step before going to market will be to gather more data to validate and improve the product in clinical applications.
Berk and Patty relate on the hardest parts about being a CEO (at a startup) and memories of their parts in interesting pitches to investors. Berk shares how important it is to be vulnerable as a leader. By being vulnerable, Berk opens the door for his mentors and support system to help him through many hurdles of running a company and reassure him that he is on the right path. And finally, Berk shares his thoughts on the factors and milestones that a company must experience to determine if the company will be built to exit or to scale.
SHOW NOTES: www.perseverepodcast.com/persevere-podcast-episode/ep-6-foundational-strategies-for-startup-ceos
In this episode, we welcome Hannah Lange to the Persevere Podcast. Hannah shares the story of how her path led her to be the Venture Financing Manager of the North Dakota Chamber of Commerce’s Development Fund.
Starting at NDSU in 2016, she quickly found a spot for herself in the Bison Fund and eventually became its COO. On numerous industry trips, she realized that not many women were involved in the financial pursuits in which she was interested. Hannah and a friend started an organization at NDSU called Women in Business. By gaining connections with students and community leaders in this group, she co-founded a venture capital fund under NDSU that raised over $100,000 by the time of her graduation. Throughout all of these experiences, she has challenged herself to persevere by making herself uncomfortable and trying new things.
Hannah discusses how the Development Fund is an economic tool of North Dakota to bring new jobs, industries, and businesses to the state. The Development Fund offers venture financing, loans, and other unique financial tools to incentivize business investments in the state. The fund also connects companies to private banks, venture capital firms, community leaders, economic development agencies, and the state bank to find ways to bring more economic activity to North Dakota.
Hannah shares her love for North Dakota’s business, education, and banking culture. She explains how easily people can make connections in the state and that everyone is interested in seeing the state’s economy flourish.
Hannah dispels the myth that North Dakota is interested in only agricultural ventures. She explains how North Dakota and the Development Fund are striving to build a sustainable economy through diversification into medical technology and many other industries.
Listen in to learn more about Hannah and how North Dakota may just be the perfect place to start your own business!
Connect with Hannah on LinkedIn: https://www.linkedin.com/in/hannahlange1/
In this episode of the Persevere Podcast, we welcome Cynthia Yee to the show. Cynthia has an extensive background in venture financing and capital investment in the medical device field. In her roles, she has worked with companies through all stages of evolution. At Vensana Capital, Cynthia helps companies tell their story, identify their strengths and weaknesses, and achieve their full potential.
Cynthia gives her take on how entrepreneurs can best prepare for fundraising. She encourages entrepreneurs to do their due diligence to find the appropriate fund partners for their company and start building relationships with them as soon as possible. Cynthia discusses the pros and cons of IPOs, mainly how they can be a distraction for young companies, and she guides us through various approaches for constructing term sheets in venture capital deals.
Cynthia also gives insight into how Vensana conducts its due diligence process and why Vensana prefers to be the lead investor in deals. Cynthia then explains how detailing the path to revenue can be more significant than financial projects for an early-stage company.
To learn more about Vensana Capital, visit https://www.vensanacap.com/.
In episode 3 of the Persevere Podcast, we welcome Matt Smyth of Headland Law. Matt is Checkable Medical’s patent attorney and general counsel. As an electrical engineer, Smyth designed hardware for telecom companies. He later decided to go to law school because of his interest in patent law. He then worked for a large intellectual property (IP) firm, Fish and Richardson, for many years before spending a decade at Honeywell’s legal department managing their global patent portfolios. Matt decided to repackage his law experience and engineering skillset to help medical startups set their foundations in IP. With this goal, he founded Headland Law & Strategy (headlandlaw.com).
Patty and Matt start the conversation by discussing why a statement of work is important when working with contractors. The bottom line, it’s clarity. Clarity around what the startup wants and what the service provider will deliver, on what timeline, and for how much. Patty shares her experience about how difficult it has been to work with contractors to define a scope of work for something that has never been done before or isn’t completely defined. Matt suggests having a solid team of advisors to help a founder define the different phases of a project and all milestones that can be reached. Breaking projects into small pieces allows for each party to clearly understand each phase of the project and a smoother working relationship with the contractor.
Matt weighs the pros and cons of hiring on a fee structure versus hourly structure. He believes a hybrid model (combining hourly work and fixed fees) is the best way for the founder and contractor to equitably share any risks.
Matt also explains what working on retainer means. He details the two ways retainer engagements usually work and how problems can occur when there are not clearly defined milestones in the work engagement.
Matt and Patty both agree that spending the time and money to establish a legal foundation for the startup early in a company’s journey is a great idea and prevents many future problems.
In the final segment of the episode, Smyth explains what a swimlane diagram is, how it can help designers of software/processes, and how it can help define a working relationship with a contractor.
In Episode 2 of the Persevere Podcast, Patty welcomes Todd Taylor, Checkable Medical’s corporate attorney and co-founder and partner of Avisen Legal in Minneapolis, Minnesota. Todd and his team of business lawyers specialize in providing legal services for entrepreneurs and business owners. Todd himself specializes in corporate governance, contracts, and financing.
Patty and Todd discuss how business leaders can benefit from quickly developing an open, honest, and trusting relationship with a lawyer. A partnership with a good lawyer who understands the company’s goals will help guide all legal decisions of the business and prevent issues from turning into problems. Patty and Todd share stories and relate to some of the common mistakes founders make when establishing a company. They have found that cheap can be expensive; not taking the time to calculate legal decisions can be costly. Both agree taking the time to evaluate decisions with your lawyer will pay off for the company in the long run.
Patty opens up about her experience in fundraising for Checkable Medical and her past ventures. She has feared low valuations and dilution but has gained great perspectives and confidence from Todd. Todd has seen companies fold because they chose not to accept money, so he coaches entrepreneurs to not worry about dilution as much as what can be done with the money raised. Funds raised can lead to faster increases in company valuation. In Patty’s case, funds raised for Checkable Medical helped her hire a great team, thus increasing output and company valuation.
You can visit Avisen Legal’s website at avisenlegal.com and contact Todd at 612-325-5036 or ttaylor@avisenlegal.com.
In this episode, founder and CEO Patty Post shares her background and passion as an entrepreneur in multiple industries and the path that led her to form Checkable Medical.
In her experiences working as a medical device executive and as a consultant in a Clinical Research Organization (CRO), she found opportunities to reduce healthcare burdens (for the system, the consumer, and the payers).
Patty discusses the difficulty of being a nurturing mother and a career woman at the same time. In caring for her children's illnesses, she experienced the frustration of taking time away from work, spending hours at clinics waiting for a diagnosis. Patty knew there had to be a better way; at-home diagnostic tests could reduce friction for patients/caregivers and lower the burden on the healthcare system. With this vision, Checkable Medical was born.
Checkable Medical offers simple, rapid at-home diagnostic tests and a state-of-the-art digital platform to connect patients with healthcare (telehealth) providers and pharmacists. The platform also provides treatment management to help patients complete treatment regimens so that re-infection is less likely.
Patty discusses the many phases of getting a medical product to market: fund-raising, clinical validation, analytical validation, FDA approval, engineering, consumer surveys, human-factor validation, marketing, and white-labeling.
Listen in to learn more about the Checkable Medical story and the heartbeat of the company.