Perspectives on Purpose

#Socialentrepreneur Phillip Ullmann (Founder Cordant Group, Revenues £900m) has been working up a series of concepts around Covenant – the idea that society is in a binding relationship with itself to share power, benefits and responsibilities to better opportunities for all. (seecovenantadvisory.com)

In his view, #purpose thinking must now permeate business and society more so than at any other time. It’s the cure to fix Capitalism’s broken model and can save businesses license to operate in a less trusting age. This podcast explores how purpose could be the new sun in a fresh Copernican revolution, shaping decisions across government and society.

Phillip has been advocating the case for #socialbusiness for the past few years, arguing for the distribution of profits to a broader range of stakeholders, reducing shareholder primacy, tackling inequality, and creating a fairer society.

Uniting the private sector’s #entrepreneurialism with the public sector’s talent and reach will mean more effective collaboration and co-creation at a critical time to revitalise the economy. This will provide opportunity to change the nature and behaviour of business, showing it can heal, not hurt, society.