Basic Bananas Radio: Recent Episodes

Basic Bananas

The latest and greatest in marketing and business from the worlds leading small business experts

What if your next marketing campaign… made history? 🏆
Not metaphorically. Literally.

In this episode, Kevin sits down with Helen Taylor, co-founder of the Australian Book of Records, to unpack a wildly creative idea: using a world record attempt as a marketing strategy.

Sounds crazy? Good. Because crazy gets attention. 😉

Helen shares how businesses, yes even small ones, can create their own record attempts to generate media coverage, build community excitement, and craft a story people actually want to talk about.

And here’s the fun part…
Basic Bananas has already jumped in and now holds two world records, including the first AI-related world record set by a company. 🍌

In this episode you’ll discover
✅ Why breaking a record can be a powerful PR magnet
✅ How the Australian Book of Records makes record attempts accessible for small businesses
✅ How creative record ideas can spark media buzz and unforgettable brand stories
✅ The story behind the “We Are The Voice” record attempt supporting John Farnham

Think about it for a second…
Most businesses are fighting for attention with another Facebook post… another ad… another email.

But a world record attempt?
That’s a story.
That’s an event.
That’s something people want to share.

It turns marketing into a moment.

So the real question is…
If your business could break a world record, what would it be? 🎯

If you’d like to explore your own record-breaking idea, check out
👉 https://theaustralianbookofrecords.com.au/

Because sometimes the best way to stand out…
is to do something that’s never been done before. 🚀

Happy listening!

Ready to Grow Your Business?To discover more innovative marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (at no cost!):
https://www.basicbananas.com/virtualsummit

Or, if you are looking for more hands-on support, apply to join our popular Clever Bunch program to accelerate your business growth:
https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S16 E07: How Small Businesses Use Record-Breaking to Stand Out and Get Publicity with Helen Taylor first appeared on Basic Bananas.

What if our feelings could be measured as precisely as our physical performance? In this episode, Kevin dives deep into the rapidly evolving world of Emotion AI to explore the future of emotional intelligence with Nicole Gibson, the visionary founder of InTruth.

For far too long, emotional health and wellbeing have been treated as entirely subjective. It is often difficult to accurately gauge how we—or our team members—are truly feeling. However, the emergence of Emotion AI is bridging that gap, transforming the way we approach leadership, workplace wellbeing, and peak performance.

Key Highlights From This Episode: ✅ Turning Biometrics into Insights: Discover how InTruth leverages advanced technology to turn complex biometric data into a simple 0–100 emotion score, finally making emotional regulation measurable and actionable. * ✅ The Power of Emotion AI: Understand why emotional health has historically been too subjective to track—and how integrating Emotion AI changes the landscape for modern leadership and personal wellbeing. * ✅ The Vision for Predictive Coaching: Learn how real-time data is being used to proactively guide users toward the optimal emotional state before key moments, critical meetings, or performances. * ✅ Elevating Team Dynamics:* Find out how business teams can safely use emotional data to improve overall performance, communication, and culture without compromising individual privacy or trust.

This episode offers a fascinating look at the future of emotional intelligence—a space where hard data, ethical technology, and profound human awareness come together to help people lead, perform, and live significantly better lives.

To learn more about Nicole’s groundbreaking work, here is the link to her website: InTruth.

Happy listening!

Ready to Grow Your Business?To discover more innovative marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (at no cost!):
https://www.basicbananas.com/virtualsummit

Or, if you are looking for more hands-on support, apply to join our popular Clever Bunch program to accelerate your business growth:
https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S16 EPISODE 06: Making Emotions Measurable: InTruth, Emotion AI & Emotional Health with Nicole Gibson first appeared on Basic Bananas.

In this episode, Kevin is joined by Johnny Novak to explore mindset, elite performance, and how to consistently bring your best self in business and high-pressure moments.

Key highlights✅ The Boomerang Effect: a practical system to close the gap between knowing and doing.
✅ How words, thoughts, emotions, and beliefs shape consistent performance.
✅ The Pre-Shot Routine for pressure situations: analyse, decide, then execute with clarity.
✅ “Flush it to flush it”: simple reset tools using breath, body, and affirmations.
✅ Why consistency beats complexity when building elite performance.
✅ Using movement and presence to build resilience and momentum.

A grounded reminder that elite performance isn’t about intensity—it’s about presence, discipline, and applying simple principles consistently when it matters most.

Connect with Johnny Novak through any of these links on Linktree

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): https://www.basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S16 EPISODE 05: Elite Business Performance: Mindset, Pressure & the Boomerang Effect with Johnny Novak first appeared on Basic Bananas.

Thrive in Southeast Asia: Marketing Strategies & Finding Your Ikigai

Southeast Asia is one of the most dynamic and diverse regions in the world, with 11 countries, each boasting unique cultures, languages, consumer behaviours, and marketing preferences. From Singapore’s love of premium experiences to Malaysia’s obsession with freebies, and the Philippines’ emotional marketing hooks, there is no one-size-fits-all marketing strategy. In this episode, we dive deep into what it takes to succeed in Southeast Asia’s competitive digital marketing landscape while reconnecting with your ikigai — your reason for being — to bring clarity, purpose, and joy back to your business growth journey.

In this episode, you’ll discover:* ✅ Why Southeast Asia is a highly rewarding but complex region for marketers and business leaders. * ✅ How top brands like Grab have successfully localised their digital marketing campaigns to connect with diverse audiences. * ✅ The critical importance of understanding country-specific consumer behaviours, cultural nuances, and buying habits. * ✅ How to revisit and refine your business purpose using a simplified Ikigai framework, aligning passion, mission, profession, and market demand. * ✅ Techniques to rediscover joy, motivation, and creativity in your business by asking the deeper questions: “Who are you really?” and “What impact do you want to create?”

Why you should watch this episodeThis episode is perfect for small business owners, start-up founders, marketing managers, and regional marketing teams who want actionable strategies for:

Building meaningful connections with consumers across Southeast Asia.
Creating localised marketing campaigns that resonate with each country’s unique audience.
Scaling business growth while staying true to your purpose and values.
Aligning your business vision with your personal ikigai to boost motivation, clarity, and impact.

Connect with Derrick TaiLearn more from Derrick Tai, an expert in Southeast Asia marketing and digital brand localisation, by connecting on LinkedIn.

Take your marketing furtherJoin the next Marketing Ecosystem™ workshop to map out your one-page marketing plan — completely free:
https://www.basicbananas.com/virtualsummit

Or accelerate your business growth with the popular Clever Bunch program, designed for purpose-driven entrepreneurs:
https://www.basicbananas.com/cleverbunch

Stay inspiredWhether you’re running a start-up, scaling a small business, or leading a regional marketing team, this episode provides actionable insights into localised marketing, consumer behaviour, and purpose-driven business strategies to help you thrive across Southeast Asia.

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

Southeast Asia marketing, digital marketing Southeast Asia, localised marketing campaigns, consumer behaviour Southeast Asia, Ikigai business purpose, purpose-driven business, small business growth strategies, regional marketing, marketing insights, business purpose clarity, Southeast Asia digital marketing trends

The post S16 EPISODE 04: Understanding the SEA Market & Rediscovering Purpose with Ikigai with Derrick Tai first appeared on Basic Bananas.

In this episode, Kevin Bees sits down with Sammi Jaeger to talk about her new book, A Fuelled Up Life — unpacking burnout, boundaries, and how to define success without sacrificing your well-being.

Key highlights:
✅ Success isn’t success if it costs your well-being — define your own “Fuelled Up Life” across 8 life areas.
✅ Burnout often comes from over-investing in one area while neglecting the rest.
✅ Boundaries are a learnable skill, starting with: “That doesn’t work for me.”✅ The FUEL framework helps turn reactive choices into intentional decisions.
✅ Self-relationship matters: self-kindness, ownership, and self-worth beyond your role.
✅ Collaboration over competition through shared introductions and aligned partnerships.

A powerful reminder that sustainable success comes from alignment, not hustle and that protecting your energy is one of the smartest business decisions you can make.

If you want to reach out to Sammi or order her book, visit https://www.sammijaeger.com/.

PS: Want a chance to win a copy of Sammi’s book? 🎉 Just repost or share this podcast and tag @BasicBananas and @sammisomewhere on Instagram!

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): https://www.basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S16 EPISODE 03: From Burnout to Balance: Creating a Fuelled Up Life with Sammi Jaeger first appeared on Basic Bananas.

What do high-performing teams, artificial intelligence, and failing forward all have in common? They’re essential ingredients in building a future-focused business. In this inspiring episode, we’re joined by a seasoned entrepreneur with nearly 30 years of experience – David Anderson. He shares powerful insights on leadership, team dynamics, and why your environment matters more than ever in a rapidly changing world.

In this episode, you’ll discover…

Why the people around you must challenge you, not just agree with you.
How to foster psychological safety for a culture of experimentation and high performance.
The mindset shift is needed to truly embrace AI in your business.
Tips for hiring AI-savvy talent and mapping out entire workflows using new tools.
What business owners should really be focusing on.
Why failure is a necessary (and celebrated) part of innovation.

To connect with David Anderson, please visit dwleadership.com or his LinkedIn profile.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): https://www.basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S16 EPISODE 02: From Visionary Leadership to AI-Driven Teams with David Anderson first appeared on Basic Bananas.

Welcome to Season 16 of Basic Bananas Radio and welcome to 2026.

This kickoff episode is a special one. For the first time, all three co-directors, Franziska, Christo, and Kevin, come together to open the season and share what’s ahead for business owners this year.

After more than a decade on the mic, we’re more excited than ever about what’s possible. This episode sets the tone for the season ahead and what really matters in business right now.

Key highlights:
✅ How AI is reshaping business and why learning to work with it now matters
✅ Why creativity and human connection are more important than ever
✅ The role of strategy in making AI and tools actually work
✅ Why community is the core focus for Basic Bananas in 2026
✅ The personal themes guiding the year: uncapping potential, doing what matters, and bringing the creative

This season, our focus is simple — practical insights, clear strategies, and ideas you can act on straight away.

Come connect with us, join the community, and let’s make 2026 a year of real momentum.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): https://www.basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S16 EPISODE 01: Basic Bananas’ 2026 Game Plan for Smarter Business Growth first appeared on Basic Bananas.

What if every time you made a sale, something great happened in the world? In this powerful episode, we dive into the inspiring world of B1G1, a global movement enabling thousands of businesses to create positive impacts effortlessly.

In this episode, you’ll discover…

How this one question has created 300 million giving impacts and transformed 3,000+ businesses globally.
The philosophy behind “Businesses for Good” and how to integrate purpose seamlessly into your business.
The ‘egg theory’ and why the first 15 seconds of how people perceive your business matters.
How to go from standard to stand out, because you stand for something.
The wisdom of humility, curiosity, and making your future more powerful than your past.
One unforgettable question to ask yourself today: What’s your one egg?
When your vision becomes more powerful than your memory, your future becomes more powerful than your past.

To connect with Paul Dunn, please visit B1G1.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): https://www.basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 23: From Transaction to Transformation: How Purpose-Driven Businesses Change Lives with B1G1 first appeared on Basic Bananas.

AI is changing how people find businesses — and if you’re not showing up in AI recommendations, you’re invisible. In this episode, Kevin chats with Justin Meadows, founder of TunedWP, about the shift to AI SEO and how to position your business as one of the 3–5 recommended providers AI tools suggest.

Justin breaks down the essential steps: niching your message, building EEAT signals, and structuring your content in a way AI trusts.

In this episode, you’ll learn…

Why traditional SEO is fading and AI SEO is taking over
How to niche down so AI sees you as the perfect match
The EEAT formula for expertise, authority, and trust
How to create conversational, FAQ-style content AI prefers
The “Topic Domination” approach to becoming the go-to industry resource

Connect with Justin Meadows at TunedWP.com
Or on LinkedIn: https://www.linkedin.com/in/justin-meadows/

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): https://www.basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 22: How to Rank in AI Search: AI SEO Strategies with Justin Meadows first appeared on Basic Bananas.

What would you do if your business lost 75% of its revenue overnight? In this episode, Kevin Bees sits down with Alexis Sikorsky, a profit maximisation expert who not only survived the 2008 crash but went on to sell his software company for over $100 million.

Alexis shares the real, behind-the-scenes lessons on scaling, crisis management, and navigating private equity — the stuff founders rarely hear until it’s too late.

In this episode, you’ll discover…

Why every business needs a 9-month war chest
How to spot private equity red flags before signing the deal
Why long-term plans fail, and why 4-year strategies work
The surprising $40M exit target most founders should aim for
How virtual C-suite teams help $8-10M companies scale faster

Connect with Alexis Sikorsky at asikorsky.comOr on LinkedIn: https://www.linkedin.com/in/asikorsky/

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 21: How a 75% Revenue Collapse Became a $100M Exit with Alexis Sikorsky first appeared on Basic Bananas.

What’s really happening when your customers walk through your doors or call your team? You might think your service is on point, but without a clear picture, you could be losing sales without even knowing it. In this eye-opening episode, we’re joined by Jen Wells, a leading Mystery Shopping and Customer Satisfaction Specialist and the founder of Above Benchmark. With over 23 years of experience in this space, Jen reveals how businesses can boost revenue by mastering their customer experience.

In this episode, you’ll discover…

What mystery shopping really is (and it’s not just for fast food chains!)
How mapping your ideal customer journey can expose gaps in your customer experience
The three biggest challenges holding back growing businesses
Shocking real-life insights uncovered by mystery shoppers
Practical steps you can take today to improve your customer experience

To connect with Jen Wells, please visit abovebenchmark.com.au
Or connect with her on LinkedIn: https://www.linkedin.com/in/jenwells01/

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 20: How Mystery Shopping Can Skyrocket Your Sales with Jen Wells first appeared on Basic Bananas.

How do luxury brands like Louis Vuitton and Gucci stay relevant in a fast-changing world? According to Ameen Nassiri, it’s all about understanding your customer’s evolving expectations and delivering unforgettable experiences. As the founder of SPS Worldwide, a full-service production powerhouse, Ameen has spent 24 years helping top-tier brands adapt to seismic shifts in consumer behaviour, from image-driven purchasing to the demand for authenticity and emotional connection.

In this episode, you’ll discover…

Why industry lifecycles matter and how to know when it’s time to evolve.
The shift from image to authenticity in luxury marketing and beyond.
How AI and tech are shaping the future of brand activations.
The power of micro-testing
Ameen’s top entrepreneurial lessons gained over 24 years of running a successful company.

To connect with Ameen Nassiri, please visit:
https://www.linkedin.com/in/ameen-nassiri-2178018/

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 19: Brand Activations, Industry Lifecycles & Creating Authentic Experiences with Ameen Nassiri first appeared on Basic Bananas.

Why do so many women feel uncomfortable talking about money? What if money didn’t have to be stressful?
In today’s empowering episode, we’re joined by Jen Richardson, founder of 123 Financial Group and Got Money Honey. Jen is on a mission to help business owners and women rewrite their money stories and create lasting wealth through financial literacy.

In this episode, you’ll discover…

How your early money beliefs may be holding you back and how to uncover those.
The impact of fear and how to go from financial anxiety to financial literacy.
Practical steps to take control of your finances (including the “running away from home” account!)
How to set up smart bank accounts for every part of your life.
Why financial literacy is the ultimate legacy you can leave for your loved ones.

To connect with Jen Richardson, please visit 123 Financial Group or check out the best financial literacy program for women, Got Money Honey.

Happy listening!

To discover more insights, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 18: Money Mindset Makeover: How to Build Wealth, Confidence and Financial Freedom With Jen Richardson first appeared on Basic Bananas.

Did you know your brain scans every single room you walk into, often in less than a second? From the colours on the walls to the scent in the air and even the beat of the background music, your senses are constantly influencing how you feel, think, and act. In this fascinating conversation, we explore the science and art of sensory wellbeing and how subtle tweaks in your environment can boost focus, creativity, and performance, both in life and business.

In this episode, you’ll discover…
🏡 The role of environmental psychology and how spaces shape our mood, focus, and energy.
🧹 Why clutter-free doesn’t mean empty and how the right balance of stimuli improves productivity.
🎼 How music tempo changes the way customers shop and clients feel.
🌿 Why simpler scents are more effective and how they can increase sales and engagement.
💡 Practical tips for creating spaces that energise, calm, and inspire.

Give your brain time to breathe, it’s in these moments of free-flow thinking that you’ll find solutions.

Make sure to grab a copy of Come to Your Senses by Ngahina Richards on Amazon now.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 17: Come to Your Senses – Mastering Sensory Wellbeing for Life and Business With Ngahina Richards first appeared on Basic Bananas.

Is your marketing turning heads, but not converting? In a world of flashy funnels and endless ads, the real magic happens after someone clicks. In this energising episode, we chat with Brendan Lee, founder of Be Digital Group and Freedom Bunch member, about the powerful intersection of numbers, narrative, and conversion. From tailoring lead magnets to qualifying leads, Brendan shares what it really takes to go from first click to raving fan.

In this episode, you’ll discover…

✨ How to map content to conversion with precision.
❌ What most businesses do wrong when it comes to A/B testing and how you can avoid wasting money.
💘 The “dating strategy” of marketing.
📩 How to choose the right lead magnets (and titles!) for your audience.
💡 Why ROI starts with clarity: How to reverse-engineer your results.

To connect with Brendan, please visit bedigitalgroup.com or connect on LinkedIn

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 16: How to Turn Clicks into Clients: Conversion Marketing with Brendan Lee first appeared on Basic Bananas.

Ever feel like you’re spinning your wheels, stuck in a loop of self-doubt and second-guessing? Suzy Jacobs has been there, and now she helps others break free. Self-employed since 19, Suzy transformed her own story and now empowers business owners to do the same. In this episode, she shares how to understand your story to get unstuck.

In this episode, you’ll discover:

The common roots of feeling stuck and how to identify them.
Why your personal narrative shapes your reality, and how to rewrite it.
Suzy’s four-step framework: Identify, Intercept, Anchor, Act
How to align your values with your actions for sustainable transformation.

Suzy’s book recommendations:

Personality isn’t permanent- Ben Hardy
The Brain that Changes Itself – Norman Doidge
Inward – Yung Pueblo
The power of story- Jim Loehr
Sapiens Yuval Noah Harari

To connect with Suzy Jacobs, please visit suzyjacobs.com or her LinkedIn profile.

Happy listening! 🎧

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 15: How to get unstuck with Suzy Jacobs first appeared on Basic Bananas.

Feeling overwhelmed by the constant pressure to be “busy”? 😩
Ever catch yourself reacting to emails and notifications instead of focusing on what actually matters?

In this energising episode, Kevin sits down with high-performance coach Jay Pottenger to blow up the myth that burnout equals success. You’ll get simple (and science-backed) habits to boost focus, ditch the stress spiral, and actually enjoy building your business. 🚀

In this episode, you will discover:✅ How to swap hustle-mode for purpose-mode
✅ The power of EQ in leadership
✅ A breathing technique to zap stress in 60 seconds
✅ Daily rituals of the world’s top performers

Connect with Jay on LinkedIn and EQ Minds.

Want to join us at The Experience Summit in October? RSVP here

Happy listening! 🎧

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 14: High-Performance Habits for Business Owners with Jay Pottenger first appeared on Basic Bananas.

In this inspiring episode, we explore why women often take a unique approach to building business relationships and business collaborations, how shared values can make or break a collaboration, and why regularly refreshing your strategy keeps you ahead of the game!

In this episode, you’ll discover:
🌱 The importance of adopting an abundance mindset when seeking collaborations
🤝 Why aligning values is crucial for successful partnerships
👩‍💻 How to effectively reach and engage a female audience
💬 The fascinating similarities between how women form personal and professional connections
🔍 How regular SWOT reviews focused on opportunities and threats can keep your strategy sharp

Here is the link to How to Network with Confidence.

Business in Heels mentor mornings run in Sydney, Melbourne, Geelong, Brisbane and online, ensuring women can access the affordable mentoring they need.

Connect with Lisa

Want to join us at The Experience Summit in October? RSVP here.

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 13: How to Build Powerful Business Collaborations and Reach the Female Market with Lisa Sweeney first appeared on Basic Bananas.

What’s your end game? Whether you’re aiming for a strategic sale, a financial windfall, or a smooth succession, this episode dives deep into the business exit process, packed with practical advice on how to exit with confidence and maximise value—and what happens post-exit.
In this episode you’ll discover:

How to define your end goal and the reputation you’ll need for a successful exit.
What criteria to set for your ideal exit, from capital requirements to involvement post-sale.
How to scale and optimise your business for exit with clean books, strong leadership, and solid processes.
What hurts valuation and how to avoid common pitfalls.

To connect with Bruce, you can find him on LinkedIn or via his website.

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 12: How to Plan a Successful Business Exit with Bruce Eckfeldt first appeared on Basic Bananas.

Still clinging to outdated B2B sales tactics that just don’t cut it? Most businesses are stuck following so-called ‘proven’ strategies that actually sabotage their success. In this episode, we shake things up with sales expert Richard Walton, who exposes the biggest sales myths, most costly mistakes, and the game-changing ways to fire up your team.
In this episode, you will discover:

The sales myths killing your deals—and what to do instead.
A bold ‘old-school’ approach that actually works.
How to ditch the sales pitch and become a trusted partner.
The secret to researching prospects so well they can’t ignore you.

To connect with Richard Walton, please visit: Outsell Sales

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 11: Mastering B2B Sales with Richard Walton: The Myths, The Mistakes, and The Motivation first appeared on Basic Bananas.

AI is no longer the future—it’s happening right now, in fact, it has been for years:-). From kids creating books with a few clicks to businesses saving hours with smart tools, artificial intelligence is transforming how we work, create, and connect. In this exciting episode, Franziska sits down with the brilliant Kevin Bees to explore how entrepreneurs can harness this revolution instead of getting left behind. Whether you’re already using AI or just dipping your toes in, this conversation will open your eyes to what’s possible.

In this episode, you will discover…

Why the term “artificial intelligence” might be misleading
Real-life examples of how kids (yes, kids!) are using AI to publish books
The biggest shifts in marketing, design, and content creation thanks to AI
The go-to AI tools our community uses to save time and scale faster
How to navigate the AI boom with confidence, curiosity, and creativity

To connect with Kevin Bees, please visit:Profit Hive

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 10: The AI Boom Is Here – What It Means for You as a Business Owner with Kevin Bees first appeared on Basic Bananas.

LinkedIn isn’t just a social media platform—it’s a 24/7 networking event that can transform your business. With over 52,000 followers, Joe Apfelbaum knows how to leverage LinkedIn to generate leads, make meaningful connections, and grow businesses strategically. In this episode, we’ll explore how to overcome the fear of posting, the power of AI in LinkedIn marketing, and the essential hacks that will save you years of trial and error.

In this episode, you’ll discover:

Why LinkedIn is the ultimate networking platform for B2B marketing.
Overcoming the fear of posting by focusing on serving your target audience.
The importance of strategic connections and high-value content.
The key to engagement: Hooks, main points, and hashtags.
The role of AI in optimizing LinkedIn marketing and sales automation.

To connect with Joe Apfelbaum, please visit:Joe Apfelbaum’s LinkedIn and check out
EvyAI – Sales Assistant for Your Browser

Happy listening!

To discover more marketing strategies, make sure you join us at the next The Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S15 EPISODE 09: The Real Way to Use LinkedIn for Business with Joe Apfelbaum first appeared on Basic Bananas.

How we show up in the world significantly influences our success as business owners.

Have you ever taken a moment to reflect and write down how you want to show up? Join us for an insightful discussion with Ana Lovera, who shares invaluable wisdom on topics such as courage, truth, imperfection, and embracing discomfort.

So many gold nuggets and transformative insights that can help you navigate the complexities of business and life with authenticity and resilience.

To connect with Ana, please find her on Linkedin.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 11: How to create a Pledge of Awareness with Ana Lovera first appeared on Basic Bananas.

Geofencing is a revolutionary marketing strategy that leverages GPS technology to set up virtual perimeters around specific locations. When potential customers enter these zones, targeted ads and notifications are sent straight to their mobile devices. This technique can be extraordinarily effective for various industries, driving foot traffic and increasing customer engagement.

Tune into a discussion with Barbara Wardell and Ernesto Cullari, the co-founders of Cullari and Wardell, an agency renowned for their expertise in geofencing advertising. Discover how they bring significant foot traffic to businesses using GPS data.

To connect with Barbara and Ernesto, please visit their website at Cullari and Wardell

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 10: How to Transform Foot Traffic with Geofencing Technology first appeared on Basic Bananas.

Join us as we decode the secrets to empowerment and conquer the chaos of modern life with Janine Zappini.

Say goodbye to the tired old notion of work-life balance and hello to the dynamic dance of juggling family, life, and business with grace.

Tune in to discover:

Why the 50/50 work life balance approach doesn’t work and how to find your own unique rhythm.
The power of creating family values.
How to apply your knowledge as a business owner to running your family, including monthly family review meetings.
The overarching theme: Communication

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 09: How to excel as the CEO of your family, life and business first appeared on Basic Bananas.

The Enduring Power of Podcasts for Business OwnersIn today’s fast-paced digital landscape, small business owners must continually adapt their marketing strategies to effectively reach and engage their target audiences. One medium that has stood the test of time are podcasts, proving its enduring viability as a powerful tool for businesses of all sizes. Here’s why podcasting for business owners should be on every entrepreneur’s radar:

Expanding Your ReachPodcasting offers a unique opportunity to reach a wide and diverse audience. With millions of listeners tuning in regularly, businesses can tap into this engaged audience base, transcending geographical boundaries to connect with potential customers worldwide.

Establishing Authority and Building TrustHosting a podcast allows business owners to showcase their expertise and knowledge within their industry. By discussing relevant topics, sharing insights, and interviewing industry experts, businesses can position themselves as trusted authorities. This not only builds credibility but also fosters trust with the audience, making them more inclined to choose your products or services.

Cost-Effective Content MarketingCreating a podcast can be remarkably cost-effective compared to traditional marketing strategies. With minimal initial investment in basic recording equipment and editing software, coupled with the availability of free or low-cost podcast hosting platforms, businesses of all sizes can leverage this medium without breaking the bank.

Fostering Personal ConnectionsPodcasts have a unique ability to create a personal connection between the host and the audience. The intimate nature of audio allows listeners to feel as though they are part of a conversation, fostering a sense of connection and loyalty towards the brand.

Enhancing Brand VisibilityConsistent podcast episodes keep your brand top-of-mind for your audience. By regularly providing valuable content, businesses can increase their visibility and maintain a strong presence within their industry, reinforcing brand recognition and encouraging repeat engagement.

Diverse Content OpportunitiesPodcasts offer versatility in content creation, allowing businesses to experiment with various formats such as interviews, panel discussions, solo episodes, and Q&A sessions. This diversity keeps content fresh and engaging, catering to different listener preferences.

Driving Traffic and Lead GenerationPodcasts can be a powerful tool for driving traffic to your website and generating leads. By including calls-to-action in your episodes and leveraging show notes and episode descriptions, businesses can effectively convert listeners into potential customers, enhancing their SEO efforts in the process.

Monetisation Potential

Beyond marketing benefits, podcasts can evolve into a revenue stream for your business through sponsorships, advertisements, and listener donations. These monetisation avenues provide additional income streams, offsetting production costs and contributing to the bottom line.

Flexibility and ConveniencePodcasting offers flexibility for both creators and listeners, allowing businesses to create content at their convenience and listeners to consume content on-the-go, increasing the likelihood of regular engagement.

Staying Ahead of TrendsAs voice search and smart speakers become more prevalent, podcasts are well-positioned to leverage these advancements. By staying ahead of these trends, businesses can maintain a competitive edge and ensure their content remains relevant in the future.

Google Podcasts FarewellOn June 23, 2024, Google Podcasts will say goodbye, marking the end of an era for one of the popular podcast platforms. However, this doesn’t mean podcasts are not viable anymore. The medium continues to thrive across various other platforms, ensuring that businesses can still harness its power effectively.

In a rapidly evolving digital world, podcasts provide a dynamic platform for business owners to share their stories, expertise, and amplify their brand’s voice. By embracing the enduring power of podcasting, businesses can create meaningful engagement, drive traffic, generate leads, and explore new revenue streams, unlocking new opportunities for growth and success.

Sources:

Edison Research – The Infinite Dial 2022
Podcast Insights – Podcast Statistics
Buzzsprout – Podcast Hosting Pricing
Triton Digital – Podcast Listener Habits
Deloitte – Mobile Consumer Survey

For more invaluable marketing resources, visit Basic Bananas or join the upcoming Marketing Virtual Summit.

Stay connected with us on our social media platforms:

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LinkedIn
Pinterest

The post S14 EPISODE 08: Google Podcasts Saying Goodbye: Are Podcasts Still Viable? first appeared on Basic Bananas.

The Infinite Sales System by Julia Ewert reveals the keys to converting leads into loyal, revenue-generating customers. Marketing and sales are partners in growth, with marketing attracting leads and building interest, while sales steps in to nurture and convert those leads.

In this episode, we chat with Julia Ewert, sales strategist and professional negotiator, about…

her proven sales methodology and how it can revolutionise your sales approach..
what business owners generally get wrong when it comes to selling, some of the most important sales principles,
and practical sales tips that will make a big difference in your business.

To connect with Julia, please find her on Linkedin.

And her newest book From Pitch to Profit is available here.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 07: The Infinite Sales System first appeared on Basic Bananas.

Join us as we shatter the illusion of perfection and ignite the flames of action with Cesar Aldea. Learn to trust your instincts while weaving them seamlessly with strategic prowess, forging a path that’s uniquely yours.

Tune in to discover:

A discussion around the fear of failure.
Intuition vs strategy.
How our upbringing may impact how we run our businesses.

To connect with Cesar, please find him on Linkedin or check out his website.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 06: Confronting Fear and Intuition vs Strategy first appeared on Basic Bananas.

Prepare to revolutionise your understanding of health with our latest episode, where we delve into the groundbreaking realm of quantum biology with Anthony Hartcher, the founder of me & my wellness . Discover the three essential elements necessary to achieve peak vitality and unlock the secrets to optimal well-being.

Tune in to discover:

Quantum biology unpacked.
Why food only constitutes one third of our diet.
The underlying cause of all dis-ease.
How to supercharge your life by making small adjustments.

To connect with Anthony, please find him on Linkedin.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 05: Quantum Biology – Unconventional Health Hacks Every Business Owner Must Know first appeared on Basic Bananas.

Ever wonder what it really takes to wrap up your business journey with a win? In this cozy chat, Shivani Gupta is pulling up a chair to share the honest truths of her own exit story. 🍃 In this episode, Shivani isn’t holding back. She’s giving us a peek into the top three insights that helped her seal the deal on her business exit:

It’s about focus, plain and simple. Shivani reminds us to keep a steady gaze on what matters most in our business. It’s like keeping the ball in play during a tense ping-pong match—don’t drop it before the game is won.
Then, she gets real about the numbers. Let’s talk about making the most of our profits and cutting down on costs without cutting corners. It’s not just about squeezing out profits; it’s about smart, sustainable growth.
Lastly, Shivani shares a personal reflection about the aftermath of a business sale, and why sticking around for an earn-out might not always be the golden ticket we expect.

To connect with Shivani, please visit her website Ask Shivani or find her on Linkedin. Happy listening! To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/ Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/ Here’s to creating ripple effects of brilliance everywhere we go! The Basic Bananas Team

The post S14 EPISODE 04: How to set your business up for a successful exit first appeared on Basic Bananas.

In this episode, Christo Hall shares a simple process to move close to success in a systematic way.
It’s not about revolutionising an industry. There are simple steps anyone can take to move closer to success every day.

In this episode, you will discover:

The simple method to ensure growth activities are prioritised
The process the best sales people follow to implement high impact tasks
The main things people get wrong when it comes to marketing and how to avoid these mistakes

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 03: The Steps to Consistent Success first appeared on Basic Bananas.

Curious about the secret behind the resonance of your message with your audience?

Tune into this episode for insights on:

Crafting your business’ unique vocal imprint.
Overlooked aspects of audience research that can make a big difference.
Grasping the essence of your brand’s mission.
The critical inquiry to pose to yourself during the content creation process.

CJ’s philosophy is to ‘choose your words wisely!’ – a sentiment we wholeheartedly share!

To connect with CJ, please visit her website or listen to her podcast Full of Words.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 02: The art of words – how to connect with your audiences through aligned communication first appeared on Basic Bananas.

Understanding the difference between end goals and process goals or routines can help you accelerate your results exponentially.

End Goals:

Definition: End goals refer to the ultimate outcomes or achievements that a person aims to reach. They are the final objectives, the ‘destination’ you aim to arrive at after a certain period.
Characteristics:
- Outcome-Oriented: They focus on the final result, such as winning a race, getting a job, or graduating with honours.
- Long-Term Perspective: End goals often take longer to achieve and are set in the future.
- Motivational: They provide a clear target to aim for, which can be motivating.

Process Goals:

Definition: Process goals, on the other hand, are about the steps you take to reach your end goals. They focus on the actions and behaviours that you can control and manage on a daily basis.
Characteristics:
- Action-Oriented: These goals are about the ‘journey’, focusing on the behaviours and strategies you adopt.
- Ongoing: They are often set for shorter periods and can be repetitive or ongoing.
- Controllable: You have more direct control over process goals, as they are about your actions and efforts.

Make sure to also check out our upcoming masterclasses!

Happy listening!

To discover more marketing strategies! Join The Marketing Blast-Off Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S14 EPISODE 01: NEW SEASON – A big welcome! The difference between process and end goals. first appeared on Basic Bananas.

Nowadays most businesses have some form of ecommerce on their website. There are key metrics which ecommerce sites need to look at to be more successful and direct decisions.
Sometimes just the smallest change can make a huge difference and shift an ecommerce business from struggling to generating a healthy profit.
Each week at Basic Bananas we work with and review ecommerce websites to assist our members to generate better returns. This episode shares just some of the things you can implement immediately to generate better results.

In this episode, you will learn the following…

The key areas to measure and how to set targets for your ecommerce site to be effective.
Why traffic, conversions and delivery should be your priority.
How to get better conversion rates from your checkout forms.
How to maintain a sustainable ecommerce business.

Happy listening!

To discover more marketing strategies! Join The Marketing Blast-Off Workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 23: Ecommerce – How to create a more successful ecommerce store first appeared on Basic Bananas.

Incentive-based marketing can be a game-changer for many businesses. This strategy isn’t just a sales booster; it’s a relationship builder. Imagine customers buzzing about your brand and coming back for more, all thanks to those sweet incentives. It’s marketing magic in today’s competitive world.

Tune in as Franziska Iseli and John Dwyer discuss this strategy. John is also the founder of The Institute of Wow and Fun Escapes.

In this episode, you’ll discover…

How Jerry Seinfeld has helped a business grow exponentially
The exact steps to launch an incentive-based marketing campaign
An impressive case study using incentive-based marketing.

Happy listening!

To discover more marketing strategies, make sure you join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 22: How to get the most out of the holiday season using incentive-based marketing first appeared on Basic Bananas.

Most websites convert traffic to customers very poorly, so in this episode, Christo goes through an approach to review your website with the intention to get more sales.
Whether you’ve been in business for years or only just getting set up, you will get a lot of value from this episode and strategies which you can implement immediately.

In this episode, you will learn the following…

The balance between design and conversions
The main ingredients every website should have
How to reduce prospects from shopping around
Ways to include social proof
The most important next steps you should include for your customer experience
How to review your site to see how users interact with it

Happy listening!

Here’s the link to join HotJar: https://hotjar.com/r/r5689dc

To discover more marketing strategies! Join The Marketing Blast-Off Workshop to map out your one-page marketing plan. Register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 21: How to Get More Sales From Your Website first appeared on Basic Bananas.

We’re living in a world where our interactions with AI are becoming increasingly commonplace, be it a friendly conversation with Siri or Alexa, or a thrilling ride in Tesla’s autonomous vehicles. Sound like science fiction? Far from it! AI is already here, and it’s revolutionizing the way we do business! We are thrilled to engage in an enlightening discussion with Andrew Herbert, the visionary founder of Remap.ai, as we explore the exciting world of AI.

In this episode, you’ll delve into…

Understanding the transformative power of AI in streamlining your business operations.
The implications and benefits of AI integration for small business owners.
The detailed comparison between ChatGPT3.5 and ChatGPT4, and their optimal applications.
Strategies to leverage ChatGPT in generating relevant, timely content for your audience.

Looking to connect with Andrew? Find him on LinkedIn!
Tune in and enjoy this insightful journey into the world of AI! If you’re seeking more innovative marketing tactics, don’t miss out on our next Blast-Off Marketing Workshop, where we will guide you in assembling your one-page marketing plan. Register for free here: https://www.basicbananas.com/virtualsummit/ Alternatively, you can accelerate your business growth by joining our popular Clever Bunch program: https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 20: How to Transform Your Marketing with AI first appeared on Basic Bananas.

AI is moving so fast at the moment, that it’s hard to keep up. Business owners who embrace AI will reap the benefits of rapidly increased productivity. There are some very important lessons shared in this episode to make sure you don’t get left behind.

In this episode, you will learn the following…

How to leverage AI to your advantage in business
AI programs to use for practical business growth and productivity
The mindset required to leverage AI to your advantage
Ways to use AI moving forward and where it’s all heading

Happy listening!

Here’s the link mentioned to join the AI Masterclass: https://www.basicbananas.com/ai-bootcamp/

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): https://www.basicbananas.com/virtualsummit/

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch/

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 19: Artificial Intelligence for Business Growth first appeared on Basic Bananas.

The way you position your products and services will have a big impact on your sales results. In this episode, you’ll discover… How to structure and review the positioning of your different products and services What products to feature and how to feature them to generate more sales The magic numbers to use in your […]

The post S13 EPISODE 15: Structuring Your Products and Services to Maximise Sales first appeared on Basic Bananas.

Could Pinterest become one of your most powerful allies in the world of marketing? Pinterest is like a digital playground for your business to attract customers in a fun and engaging way. It’s a treasure trove of inspiration and creativity, giving you the power to showcase your products or services. With the right strategies, you […]

The post S13 EPISODE 14: Pinterest Marketing – One of the most underestimated channels in 2023? first appeared on Basic Bananas.

Running an Ecommerce business comes with its own set of challenges including finding the right products, marketing to the right audiences and driving a profit. Please meet Margaret Anderson from Paradiso Ceramics who shares some of her lessons on starting and running a product-based business. Some of the highlights of this episode include… How to find the […]

The post S13 EPISODE 13: LESSONS FROM AN ECOMMERCE BUSINESS – A FIRESIDE CHAT WITH MARG ANDERSON FROM PARADISO CERAMICS first appeared on Basic Bananas.

Running an Ecommerce business comes with its own set of challenges including finding the right products, marketing to the right audiences and driving a profit. Please meet Margaret Anderson from Paradiso Ceramics who shares some of her lessons on starting and running a product-based business. Some of the highlights of this episode include… How to Read more

The post S13 EPISODE 13: Lessons from an Ecommerce Business – A Fireside Chat with Marg Anderson from Paradiso Ceramics first appeared on Basic Bananas.

Many business owners just wing it when it comes to their marketing efforts which often results in a lack of customers and cashflow! In this episode, Franziska Iseli shares a framework you can use to bring structure into your marketing. She makes it super practical by sharing a case study of a fitness business we Read more

The post S13 EPISODE 12: [Case Study] The Marketing Eco-System™ to Map Out Your Marketing Activities first appeared on Basic Bananas.

Adam Bold runs a business called Points of Difference Travel and Events and in this episode, he shares his know knowledge and experience with marketing to the LGBT+ community. Some of the highlights of this episode include… Examples of different market segments and how to market to them Awareness of the communities within communities How Read more

The post S13 EPISODE 11: Welcoming the LGBT+ Community Into Your Business – Interview with Adam Bold first appeared on Basic Bananas.

How do you keep your business alive and flourishing for three decades?! Please meet Denise Neville from Tranzition Group, an executive recruitment and partnership firm passionate about the growth of companies and individuals who has been doing exactly that with her husband!

Some of the highlights of this episode include…

How to ensure longevity in your business. Tranzition Group was founded 30 years ago!
How to work with your life partner and understand the different thinking models.
Some of the best marketing strategies that are working in today’s market.
The importance of ignoring the nay-sayers.

Happy listening!

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 10: Lessons From a 30-Year Old Business – a Fireside Chat with Denise Neville from Tranzition Group first appeared on Basic Bananas.

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin

For business owners, adaptability is an amazing superpower. As change is accelerating in the world, it’s crucial for us to embrace it and increase our flow-ability rather than run away from it.

In this episode, you’ll discover…

Why courage is your superpower and an essential skill you can practise
How to increase your flow-ability to be comfortable in discomfort
How to surrender to flow instead of resisting it.

When you embrace flow, you are less likely to make room for fears to emerge because even if things don’t work out the way you’d like them to, you can course-correct around any obstacle, just like the flow of water.

Happy listening!

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 09: How to Increase Your ‘Flow-ability’ in Times of Change first appeared on Basic Bananas.

Jo Mendes from Espresso Services Plus

Most businesses sadly don’t make it past the first 3 years, let alone 10 years. Espresso Services Plus has been running for over 20 years! Please meet Jo Mendes, the genius behind the marketing and branding of this amazing business.

In this episode, Joana shares how her steady progress and consistent effort in implementing marketing strategies is paying off week by week.

She also shares practical tips for working with your life partner for over twenty years while staying happily married!

And most importantly the importance of having fun at work.

In Joana’s own words: “I am here to say thank you for Basic Bananas’ existence!!! The last 2 years have been a fun ride with the marketing knowledge and awareness that the Clever Gunch program has provided me. Despite our limited resources, I have been slowly but surely implementing your lessons. We have seen results week after week, with new customers finding us and staying with us, old loyal customers loving us a little more, and Jason and I loving the work we do.”

Happy listening!

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 08: Practical Social Media Strategies from Australia’s #1 Broker first appeared on Basic Bananas.

Relationships are at the core of business (and life!). And the quality of our relationships determines the quality of our lives and the success of our businesses.

In this episode, we are chatting with Amy Islip, the founder of Think Better. Amy is a Registered Clinical Counsellor, Relationship Therapist and Educator known for her warmth, humour and extensive knowledge of relationship patterns. Following a love of philosophy and mindfulness, she spent four years studying with senior Buddhist monks and nuns, locally and internationally. She was one of the first laypeople in Australia to be invited to teach love and compassion practices for one of the largest Buddhist organisations in the world.

In this episode, you’ll discover…

How you can apply Buddhism philosophy in your business.
The one thing we all need to work on is to take our relationships to the next level.
How hiring a virtual assistant can be such a gamechanger in business.

We trust you love this episode as much as we loved recording it. Please share it with your business buddies!

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 07: Relationship talk with Amy Islip from Think Better first appeared on Basic Bananas.

Web3 Marketing is still a very foreign concept for a majority of people and there’s only a small audience of early adopters, yet it is important to understand the evolution of the world wide web so we can get prepared for the future.

In this episode, you’ll discover…

The evolution from web1 to web2 to web3
What web3 means for business owners
Two practical case studies of web3 in action – one a success, the other one not so much
The five core principles to come back to when it comes to marketing in any era.

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Happy listening!

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 06: An Update on Web 3.0 Marketing first appeared on Basic Bananas.

Gillian Cox and her partner Jack have grown a popular Jiu-Jitsu academy with a smart approach to differentiating and building community!

In this episode, you’ll discover how Gillian…

Raised her prices and didn’t lose any customers.
Adjusted her offerings to make her memberships easier for customers to choose and less work for her team.
Differentiates to stand out from other gyms with an approach many businesses could apply.

Happy listening!

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 05: How A Jiu-Jitsu Academy Has Grown with a Clever Approach to Marketing first appeared on Basic Bananas.

Should you write your own book? A question we get asked so often by brilliant business owners. The answer is not really ‘one size fits all’, but luckily we have an amazing author in our Clever Bunch community – Sue Kennedy, the founder of Author Academy. We asked Sue if she could share some of her insights on this show with you and she said yes!

In this episode, you’ll discover

How to get started with writing your own book.
How to figure out your chapter outline.
How to deal with writer’s block.
The whole book process is explained from start to finish.

Happy listening!

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 04: How writing a book can be both beneficial and therapeutic at the same time first appeared on Basic Bananas.

Innovation must be a part of every business strategy. In this episode, Christina Gerakiteys, renowned innovation strategist and the founder of UtopiaX and IdeaSparx shares her insights on how to make innovation a part of everyday business.

You’ll discover…

The two questions you must continue to ask yourself in business.
The importance of ‘colliding’ and where to ‘collide’.
Where to find inspiration daily.

To connect with Christina, please find her on Linkedin or visit UtopiaX.

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Happy Listening!

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 03: How to stay innovative in 2023 and be excited about the future first appeared on Basic Bananas.

Ed Bodkin from Video Skills Training has been in film and production for decades. He’s now focusing on assisting others to create their own in-house professional video content through his workshops.
In this episode, Ed talks through 5 steps which you can implement to create professional video content for yourself.

You will discover 5 steps to creating professional video content including what’s needed for…

Pre-production
Equipment
Production
Post-production
How to best share your video content

Ed also mentions Storyteller Tactics cards which are a handy resource to help you create engaging stories for your videos.

Learn more about Video Skills Training at https://www.videoskills.com.au

Envato Elements – https://1.envato.market/Aog9Vx

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Happy Listening!

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 02: 5 Steps to Creating Professional Video Content with Ed Bodkin first appeared on Basic Bananas.

Check Weight mobile caravan weighing was created by Jeff DeAth when his trip around Australia was cut short. He had always struggled with his caravan weights and realised many other people had the same challenge. Fast forward only 3 years and he’s already sold his first franchise with more in the pipeline.

In this episode, you’ll discover…

How a business idea was born
How Jeff sold his first franchise without spending a cent on advertising
The 3 key areas of business Jeff has focussed on to systemise and grow quickly

Learn more about Check Weight at: https://checkweight.com.au

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Happy Listening!

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S13 EPISODE 01: How a Successful Business Came from a Failed Trip Around Australia first appeared on Basic Bananas.

Self-managed super funds – we’ve got a slightly different topic to marketing for you today! In this episode, one of our business members, powerhouse woman Natalia Clack, founder of Easy Super walks us through all the ins and outs of having a self-managed super fund.

Natalia addresses questions such as:

What are the advantages of a self-managed super fund?
What kind of assets you can invest in, you’d be surprised!
How to get a tax break

And more!

We trust you love this episode as much as we loved recording it. Please share it with your business buddies!

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team

The post S12 EPISODE 23: All about self-managed super funds (not as boring as it may sound!) first appeared on Basic Bananas.

Beyond the viral challenges, voiceovers, and dances, TikTok has already reached one billion monthly active users. And with the TikTok user base continuously aging up (data via Comscore), it’s safe to say that TikTok is not ‘for kids only’ anymore.

In this episode, Jahan Kalantar, Sydney-based solicitor, university lecturer, and entrepreneur takes us through his TikTok strategy.

In this episode, you’ll discover…

How Jahan grew his TikTok following to over 300,000 and over 10 million likes
The content strategy to help build your brand and develop your following on TikTok
Who should benefit from being on TikTok

You can join our TikTok Masterclass held on the 8th December from 10am to 1pm Sydney time live via Zoom by registering online here.

We trust you love this episode as much as we loved recording it. Please share it with your business buddies!

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Or apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Here’s to creating ripple effects of brilliance everywhere we go!The Basic Bananas Team

The post S12 EPISODE 22: How to Scale Your Business Using TikTok first appeared on Basic Bananas.

Danny Fuentes is the founder of P & D Catering and a range of other businesses. P & D Catering has grown by 40% just in the last 12 months alone. In this episode, Christo interviews Danny about his amazing business and personal adventures.

In this episode, you’ll discover…

How P & D Catering generated 40% growth in the last 12 months
How Danny approaches business as part of an adventure he’s living
The importance of applying the right kind of marketing
Why a big goal is so important to business success

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Happy listening!

Here’s to creating ripple effects of brilliance everywhere we go!The Basic Bananas Team

The post S12 EPISODE 21: How P & D Catering Grew by 40% During the Pandemic first appeared on Basic Bananas.

With over 30 years of sales and executive experience, Jack Daly is possibly the world’s best sales trainer. He built six companies into national firms, two of which he subsequently sold to the Wall Street firms of Salomon Brothers and First Boston.

In this episode, Franziska and Jack share an open and invaluable discussion about all things sales. You’ll discover…

The three sins of sales management.
How to put together a sales playbook.
The four key personality types you must understand and how to connect with each of them.

During the episode, Jack and Franziska mention a lot of resources for you including:

Jack Daly’s website
Jack’s book Hyper Sales Growth available on Amazon and Audible
Jack’s latest book Jack Daly’s Life By Design
Book recommendation: Mindset by Carol S. Dweck
Book recommendation: The Platinum Rule for Sales Mastery by Tony Alessandra

We trust you love this episode as much as we loved recording it! Please share it with your business buddies!

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Happy listening!

Here’s to creating ripple effects of brilliance everywhere we go!The Basic Bananas Team

The post S12 EPISODE 20: A chat with Jack Daly, the world’s best sales trainer first appeared on Basic Bananas.

Hyper Sales Growth: Street-Proven Systems & Processes. How to Grow Quickly & Profitably.

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Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential

In today’s competitive market, a business needs to have both an appealing brand internally and externally in order to attract A-players, create a high-performing team, and be desirable for customers. Building engaged teams and creating a thriving culture isn’t about the free food, fancy parties or beer on tap (although that might help). It’s about Read more

The post S12 EPISODE 19: Mastering Culture – How to attract and retain a motivated and aligned team first appeared on Basic Bananas.

Paolo Ianigro is the founder of Pasta Gallery. He has grown the business and is loving the process. In this episode, Christo interviews Paolo about his remarkable business journey. In this episode, you’ll discover… How Pasta Gallery has more than doubled sales In 12 months Why fun is an important part of business How Paolo Read more

The post S12 EPISODE 18: How Pasta Gallery More than Doubled Sales in 12 Months first appeared on Basic Bananas.

In this episode, Christo shares some straightforward marketing hacks to help you get found by more potential customers. In this episode, you’ll discover… How to use Google Reviews be seen in more search results How to collect more Google Reviews How to respond to Google Reviews in a way that gets you seen by more Read more

The post S12 EPISODE 17: 3 ways to improve your SEO with Google Reviews first appeared on Basic Bananas.

Social media marketing is still incredibly powerful, yet also somewhat confusing for many business owners. What channels should you be using? What type of content could you be sharing? How often should you post? In this episode, Christian Stevens of Shore Financial reveals the best social media strategies that have helped him to become ‘Broker Read more

The post S12 EPISODE 16: Practical Social Media Strategies from Australia’s #1 Broker first appeared on Basic Bananas.

Please meet courageous, brilliant and clever businesswoman Karla Armas, owner and managing director of Nordic Fusion, a retailer on a mission to inspire creativity by curating extraordinary Scandinavian homewares and gifts. Karla and her team have worked hard on growing an amazing retail and ecommerce business even through a pandemic with 30% growth during COVID! Read more

The post S12 EPISODE 15: [Entrepreneur Spotlight] How to run a successful retail + ecommerce business first appeared on Basic Bananas.

The facts about plastic pollution are incredibly disheartening. The task at hand seems huge. Yet, there is something we can all do. Join us in a discussion about how to make your business more sustainable and avoid the use of single-use plastics. Also, check out the great movement Plastic Free July and join in! Every Read more

The post S12 EPISODE 14: [Sustainability] How to go plastic free in your business first appeared on Basic Bananas.

Please meet one of our incredible members, heart-centred entrepreneur Ana Lovera. In this chat, we discuss some of Ana’s favourite questions that have helped her grow a successful supply chain consultancy and recognisable personal brand. Continuously ask yourself high-quality questions such as: Who are my clients? What do they need (I can help with)? How Read more

The post S12 EPISODE 13: [Entrepreneur Spotlight] Wisdom from a heart-centred business owner first appeared on Basic Bananas.

Is email marketing dead? Far from it! Email marketing is very much alive if done right! Here are some strategies to help you get a much higher return from your email marketing efforts. In this episode, you’ll discover… 3 ways to grab attention with your subject line The simple little secret that keeps people subscribed Read more

The post S12 EPISODE 12: The best email marketing tactics in 2022 first appeared on Basic Bananas.

Your email database is the future of your business. Christo Hall shares the importance of having a database and the process to grow your database. In this episode, you’ll discover… How to structure your website to get more sales and leads How to position your opt in to grow your database more rapidly How to Read more

The post S12 EPISODE 11: How to Grow Your Database first appeared on Basic Bananas.

It takes courage to start your own business and even more so to invest in your business growth! Please meet Tamara, the brilliant founder of Studio Tamara, one of our Clever Bunch graduates who went from starting her own business and quitting a freelance job to working in her business full time within less than Read more

The post S12 EPISODE 10: [Entrepreneur Spotlight] From part-time start up to thriving business in less than 12 months first appeared on Basic Bananas.

Everyone can find more profit in their business and who wouldn’t love to know some tried and tested strategies to generate more with very little extra effort. Kevin Bees shares ways for you to generate more profit immediately. In this episode, you’ll discover… 7 ways to find and generate more profit in your business. The Read more

The post S12 EPISODE 9: How to stop leaking profits first appeared on Basic Bananas.

Business is a team sport! Or in the words of one of our favourite African proverbs: “If you want to go fast, go alone, if you want to go far, go together.” Scaling your business through collaborations is incredibly effective. In this episode, we are discussing how to go about collaborating with the fabulous Lisa Read more

The post S12 EPISODE 8: How to scale through collaborations with Lisa Sweeney first appeared on Basic Bananas.

The last two years have pushed many business owners to change their offerings to survive the rapid change in consumer behaviour. For some, there has been a huge opportunity to digitize their knowledge and add an additional revenue stream to their businesses. In this episode, you’ll discover… The exact steps to turning your knowledge into Read more

The post S12 EPISODE 7: How to turn your knowledge into products first appeared on Basic Bananas.

What’s one of the most important keys to succeeding as a business owner or entrepreneur? You guessed it right (maybe!) – your mindset! In this two-part series, our co-founders Franziska Iseli and Christo Hall share their favourite mindset principles with you. In this episode, you’ll discover… The importance of raising your own standard. What to Read more

The post S12 EPISODE 6: [Special edition] Mindset & Success Tips with Franziska & Christo Part 2 first appeared on Basic Bananas.

What’s one of the most important keys to succeeding as a business owner or entrepreneur? You guessed it right (maybe!) – your mindset! In this two-part series, our co-founders Franziska Iseli and Christo Hall share their favourite mindset principles with you. In this episode, you’ll discover… ‘Who the f*** is Bronco?’ The mindset principle most Read more

The post S12 EPISODE 5: [Special edition] Mindset & Success Tips with Franziska & Christo Part 1 first appeared on Basic Bananas.

Social media is not going away and when using socials to market your business, you want to maximise your returns in the shortest amount of time. Usually, we focus on grabbing people’s attention and building trust with them to then drive them off the platform. You’ll discover… How to approach social media from analytical and Read more

The post S12 EPISODE 4: Social Media for Business first appeared on Basic Bananas.

Working mums and mums-to-be, this one is for you! Do you often feel like you’ve got so much on your plate and you just don’t know how to fit it all in? Or are you expecting and wondering what work will look like after you have a baby? In this special episode, our co-founder Franziska Read more

The post S12 EPISODE 3: Special edition – An intimate conversation with Aga & Franziska about juggling business, work & babies first appeared on Basic Bananas.

One of the most confusing things about marketing is trying to work out if it’s actually working or not. Many business owners don’t really know if their marketing is working or not, which leads to a lot of wasted time and money, or even worse; it can lead to doing nothing. In this episode, Christo Read more

The post S12 EPISODE 2: How to Track Your Marketing first appeared on Basic Bananas.

Are you excited for this year? In this episode, our co-founder Franziska Iseli takes you through the five phases to kick off the year in style and get yourself motivated and excited. You’ll discover… The five phases every business owner should go through to have an epic year ahead How to stay motivated even when Read more

The post S12 EPISODE 1: Bring on 2022 – How to make this year an amazing one, with a clever plan and a bucket load of motivation first appeared on Basic Bananas.

In this episode Franziska Iseli shares her 4-part planning framework to get the most out of 2022. 1. REVIEW – Review last year Review journal, goals, notes etc. What did you learn? Write down your biggest revelations and lessons. 2. VISIONING– Creating a vivid vision Create a vivid vision in the 7 most important categories. Read more

The post S11 EPISODE 29: The 4-part epic planning framework to have the best year ahead first appeared on Basic Bananas.

In a small business, the most valuable resource to generate business growth is yourself. In this episode, Christo Hall discusses ways to assist with your energy and focus. In this episode, you’ll discover… How to reset your focus and get the highest impact tasks done. Ways to setup your environment to keep it feeling fresh. Read more

The post S11 EPISODE 28: Looking After Your Most Valuable Marketing Resource …YOU first appeared on Basic Bananas.

What’s sustainability? And how can we be more sustainable as business owners and leaders? In this episode, our co-founder Franziska Iseli shares her thoughts on sustainability including some of her very own sustainable practices. In this episode, you’ll discover… How to take advantage of the 80/20 rule when it comes to sustainability. Ten easy things Read more

The post S11 EPISODE 27: How to be more sustainable in your business and personal life first appeared on Basic Bananas.

Please meet Clare Sheng from The Fitting Room on Edward, Brisbane’s finest clothing alterations studio. Clare grew up around clothes but took a professional detour to pharmacy before joining her mother’s clothing alterations service in 2011. Over the last decade, Clare and her mum have grown the studio into the largest independent alterations tailor in Read more

The post S11 EPISODE 26: [Entrepreneurs in the spotlight] – How to deal with imposter syndrome, a smart blogging strategy and how to lead leaders first appeared on Basic Bananas.

Linkedin strategies part 2 with our dear friend Anne Miles is back! Make sure to also check out part 1 if you haven’t already. In this episode, you’ll discover… What type of content works well on Linkedin. How often and when to post content on Linkedin to get the biggest return on investment. The best Read more

The post S11 EPISODE 25: [Linkedin Strategies Part 2] The best Linkedin content strategies and technology first appeared on Basic Bananas.

Linkedin is such a powerhouse tool for business owners. In this episode, we’ve invited Anne Miles, one of the best Linkedin strategists to share her knowledge with you. We are so excited to have her. In this episode, you’ll discover… How to optimise your Linkedin profile with 4 practical tips. How to find the best Read more

The post S11 EPISODE 24: [Linkedin Strategies Part 1] What NOT to do with Linkedin messaging first appeared on Basic Bananas.

If you would like to improve sales and get higher returns for your efforts in marketing and sales conversations, then this episode will be super valuable. This episode will assist you to gain greater clarity when it comes to your customer journey and how to make sure it’s clear on all touchpoints. In this episode Read more

The post S11 EPISODE 23: How to Generate More Sales with Clear Entry Points first appeared on Basic Bananas.

How do the most successful business owners make some of their biggest and most courageous decisions? They tap into their intuition. In fact, intuition is one of our most powerful tools. And the good news is that we all have it. In this episode, you’ll discover… Why intuition can be your most powerful ally. What Read more

The post S11 EPISODE 22: The #1 tool every successful business owner uses and how you can too first appeared on Basic Bananas.

As business owners and marketers, one of the biggest challenges to constantly overcome is procrastination. We are usually the most valuable resource in our own businesses, so we need to make sure we complete the highest impacts tasks. We need to put ourselves to good use to ensure the most valuable resource (us) is not Read more

The post S11 EPISODE 21: How to Stop Procrastinating first appeared on Basic Bananas.

At different levels of business success, we will all face different challenges. In this episode, Christo discusses the different levels of success he sees business owners go through as they grow a successful business. You will discover the following levels of business success and why the challenging times are your greatest gift: Level 1) Optimism Read more

The post S11 EPISODE 20: Different Levels of Business Success first appeared on Basic Bananas.

There is a lot to think about when it comes to deciding how much you want to charge for your products or services. For business owners, it can be tricky to find a healthy medium between being competitive and making sure you’re generating profit. In this episode, Christo shares 11 important strategies to assist you Read more

The post S11 EPISODE 19: 11 ideas to help set the prices of products and services first appeared on Basic Bananas.

Please meet Cheryl Fafeita, the founder of Beau Gordon Hair, a stylish hair salon. Cheryl shares how she moved to a new country and in less than 3 years built her salon from zero connections and customers to a thriving business. In this episode, you’ll discover… How to do grassroot marketing to gain initial traction. Read more

The post S11 EPISODE 18: [Entrepreneur Spotlight] The power of digital marketing and automation first appeared on Basic Bananas.

Having worked with so many business owners over the years, we’ve recognised that there’s a lot of fear when it comes to raising prices for product and service offerings. If you’re uncertain about raising your prices and feel like you should be charging more than you currently are, then this episode will be gold for Read more

The post S11 EPISODE 17: How to overcome the fear of raising your prices first appeared on Basic Bananas.

Please meet Denise & Trevor Neville the founders of Tranzition Group, a recruitment and career consultancy for the biotech and healthcare sector. In this episode, you‘ll discover… How to automate a part of your marketing. The importance of specific wording when it comes to your lead funnels. What‘s working in social media land right Read more

The post S11 EPISODE 16: [Entrepreneur Spotlight] How consistent action leads to momentum and business growth first appeared on Basic Bananas.

There have been a lot of changes over the past year and one of them is that people have started working from home more. As business owners, you also have access to a much larger pool of talent if they are able to work remotely. But how do you build an amazing remote team? Read more

The post S11 EPISODE 15: How to grow a happy team in a remote world first appeared on Basic Bananas.

There are insights, which you can learn from Google to assist you with knowing exactly what to use in your marketing material. In this episode, Christo shares why this is important and how to find this information. You‘ll discover… Why you need to know this simple and powerful strategy. Where to look in Google Read more

The post S11 EPISODE 14: How to use analytics to improve your marketing first appeared on Basic Bananas.

Many business owners are looking at social media as the magic pill to growing their businesses, only to be disappointed. Social media may not be the magic pill, however, it is a very powerful tool if used correctly. Unfortunately, there‘s a lot of conflicting and confusing information out there. In this episode, our co-founder Franziska Read more

The post S11 EPISODE 13: The six common social media untruths every business owner must know first appeared on Basic Bananas.

Without a doubt, the past year has been a very trying time for many of us. A time of uncertainties, stress, unpredictability… it was also a time that reminded us of the importance of working on our ‘mental fitness‘. In this episode our co-founder Franziska Iseli and Jason Partington, the founder of Meditation for Read more

The post S11 EPISODE 12: How to Walk the Talk as a Leader and Encourage Mental Fitness in Your Business with Franziska Iseli & Jason Partington first appeared on Basic Bananas.

Many of the mistakes business owners make when it comes to marketing are wasting a lot of money and time. And they can easily be avoided by simply having awareness of them. In this episode our co-founder Franziska Iseli shares… The eight most common mistakes business owners make. The eight principles you must have in Read more

The post S11 EPISODE 11: The 8 Principles You Must Put in Place to Stop Repeating the Same Marketing Mistakes first appeared on Basic Bananas.

In this episode, Christo Hall shares how to create an online operations manual for your business and why you need one. In this episode, you‘ll discover… Why you need to have an online operations manual. The processes to record your activities. The free platform we use for our online operations manuals. Make sure to also Read more

The post S11 EPISODE 10: Creating An Operations Manual first appeared on Basic Bananas.

One of the most common questions we hear is “how to know when it‘s time to employ staff?” There are a few variables, which come into play in regards to hiring new staff, but based on our experience of working with hundreds of growing businesses there are a few signs which let you know it‘s Read more

The post S11 EPISODE 9: How to know when to hire staff first appeared on Basic Bananas.

Did you know that Instagram is one of the biggest traffic sources for eCommerce businesses? Many shoppers now use Instagram for shopping inspiration. But how can you get people to find your business? In this episode, our co-founder Franziska Iseli shows you how. You‘ll discover… Eight clever ways to grow your Instagram following. The Read more

The post S11 EPISODE 8: Eight brilliant strategies to grow your Instagram first appeared on Basic Bananas.

In this episode Christo shares ideas to generate more profit in your business. In this episode, you‘ll discover… How to get some quick sales in your business without spending a fortune on marketing How to build new processes to generate a better return from sales Some key areas to uncover hidden profit with Read more

The post S11 EPISODE 7: Ideas to Generate More Profit first appeared on Basic Bananas.

A very common question we‘re often asked in interviews is why do some people grow their business so much faster than others? This episode explains some of the characteristics of the most successful people we work with and how they continue to ensure they keep growing. In this episode, you‘ll discover… How to get the Read more

The post S11 EPISODE 6: Why do some business owners grow their business faster than others? first appeared on Basic Bananas.

There are two core elements every business needs to have a solid foundation in order to avoid getting blown over in a crazy storm (aka shaky economy). In this episode, you‘ll discover… The difference between a purpose statement and a vision. The four questions to ask yourself to create a compelling and engaging statement. How Read more

The post S11 EPISODE 5: The 2 crucial core foundations every business must have first appeared on Basic Bananas.

Are you still marketing like it‘s 1980? I mean, I like to party like it‘s 1980, but when it comes to marketing, we need to upgrade our strategies, systems and thinking. In this episode, you‘ll discover… The five key differences between old school and new school marketing The three common types of marketing approaches to Read more

The post S11 EPISODE 4: Old school vs New school marketing – What‘s working in today‘s world for business owners? first appeared on Basic Bananas.

If you are being paid by the hour for a service you provide then this episode will be priceless for you. Christo Hall shares 7 steps to turn your knowledge into information products. Basic Bananas have made millions in sales from selling their information products worldwide and in this show, you‘ll hear how it‘s Read more

The post S11 EPISODE 3: Turn Your Knowledge Into a Product first appeared on Basic Bananas.

Christo Hall interviews Peter Banki from Erotic Living about his business journey, his best ever marketing strategy, and his advice for other business owners. Please note this episode contains sexual content. In this episode, you‘ll discover a mix of business and relationship tips, including… Why it‘s so important to make friends, not customers. Strategies Read more

The post S11 EPISODE 2: [Entrepreneur Spotlight] How an events business grew by 35% in the middle of a pandemic first appeared on Basic Bananas.

We are so dang excited for 2021 and to have you on the journey with us! We are committed to supporting you as much as we possibly can. This is the first episode of season 11 with Franziska Iseli & Christo Hall, the co-founders of Basic Bananas welcoming you into the new year. In this Read more

The post S11 EPISODE 1: WELCOME TO 2021 first appeared on Basic Bananas.

In this episode, Christo Hall shares strategies to close more sales when a prospect isn‘t ready to make a commitment to purchase. You‘ll discover… How to make sure a prospect will choose you over your competitors even if they take a long time to buy. How to advance a sales conversation to a next step, Read more

The post S10 EPISODE 47: Sales Tip Part 2 – How to Close High-Priced Sales When Someone Says “I need to think about it” first appeared on Basic Bananas.

In this episode, Christo Hall shares a tip to close more sales without feeling like a salesperson. You‘ll discover… A natural process to ask for more sales. How to give the customer more reassurance and trust in you as a salesperson. What to do if you feel uncomfortable when asking for sales. For any person Read more

The post S10 EPISODE 46: Sales Tip Part 1 – How to Close High-Priced Sales Without Being Salesy first appeared on Basic Bananas.

In this episode, Franziska and Camille from The Brilliant Content Agency discuss the role of content marketing in your business. You‘ll discover… The 3 key parts to creating your own content marketing plan. What to put into your copy style guide to ensure consistency across all your channels. How to map out your next twelve Read more

The post S10 EPISODE 45: Content Marketing first appeared on Basic Bananas.

In this episode, Franziska takes you through a customer journey to help you revisit all of your marketing pieces. You are going to LOVE this one! A great episode to finish the year strong! You‘ll discover… How to map out your customer journey. How to rethink your positioning. The subtle ways to portray your brand Read more

The post S10 EPISODE 44: RETHINK – How strategy inspires your brand thinking first appeared on Basic Bananas.

Learn the key areas you need to continually measure to ensure your marketing is on track and heading in the right direction. For continual business growth, you should use this resource, which Christo Hall takes you through every ninety days. In this episode, you will discover… The marketing health check questions and resource to review Read more

The post S10 EPISODE 43: The Marketing Health Check first appeared on Basic Bananas.

Ezra Firestone is highly successful with his online businesses. In this episode, Christo and Ezra talk about ways to grow your online store and how he has made his online businesses so successful. Ezra openly shares how he continues to make his ecommerce businesses successful. In this episode, you will discover… All the steps from Read more

The post S10 EPISODE 42: Ezra Firestone – How to grow your ecommerce business first appeared on Basic Bananas.

Please meet Ana Lovera, one of our members, a brilliant business coach who is supporting aspiring entrepreneurs on their journey. Born and raised in Venezuela, Ana was forced to leave her home country due to its rapidly declining social, political, and economic situation. Ana not only moved her whole family to Canada but also quit Read more

The post S10 EPISODE 41: [Entrepreneurs in the spotlight] From moving her family to a new country to setting up a brand-new business first appeared on Basic Bananas.

Christo Hall shares how to grow your business with YouTube advertising and the latest updates from YouTube to make your online video advertising more effective. The video advertising platform has been upgraded over the years and it has a lot of amazing functionality now for small businesses to leverage. In this episode, you will discover… Read more

The post S10 EPISODE 40: YouTube Advertising – How to grow your business using video advertising with Christo Hall first appeared on Basic Bananas.

Please meet the one and only fabulous Adam Bold, the founder of Points of Difference Travel & Events. With all the travel and events restrictions of late, Adam‘s business has been impacted very heavily. So… with a big smile and a ton of optimism he went on to reinvent himself and his business for the Read more

The post S10 EPISODE 39: [Entrepreneurs in the spotlight] How a business owner has reinvented himself 3 times in 5 years. first appeared on Basic Bananas.

The 4 CORE campaigns are a brilliant framework for you to grow your business leveraging digital advertising. This is part 2 of Facebook and Instagram advertising. Make sure to also tune into episode 36 to find out how to put together a social media advertising strategy using The Campaign Map. In this episode, you will Read more

The post S10 EPISODE 38: The 4 CORE advertising campaigns every business owner must have – Facebook and Instagram advertising – Part 2 first appeared on Basic Bananas.

Please meet Jess and Ellen, a mother-daughter duo and the founders of Bandicute, an amazing Aussie kids’ clothing label. They‘ve built a truly ‘talkaboutable‘ brand and moved their entire sales to e-commerce. In this episode, you will discover… The importance of a human approach to business. How to grow your list of prospects and customers. Read more

The post S10 EPISODE 37: [Entrepreneurs in the spotlight] How an Aussie kids’ clothing label become ‘talkaboutable‘ and moved their sales online first appeared on Basic Bananas.

Facebook and Instagram advertising can be very effective for small businesses, yet most business owners are wasting a lot of money on campaigns that don‘t work because they don‘t have a proper ad strategy in place. In this episode, you will discover… The Campaign Map to help you create an effective social media strategy. The Read more

The post S10 EPISODE 36: The Campaign Map – How to create successful Facebook advertising campaigns first appeared on Basic Bananas.

Please meet Peter Bickerton, serial entrepreneur, passionate scuba diver, generous soul, and the co-founder of Gungahlia First Aid and Supplies. His mission is to help more people and in this episode, he is doing exactly that! You will discover… Simple SEO tips to get found on the first page of Google without spending a ton Read more

The post S10 EPISODE 35: [Entrepreneurs in the spotlight] How to get your website onto the first page on Google first appeared on Basic Bananas.

Linkedin is one of the most under-estimated and under-utilized social media networks out there. Very few people know how to truly leverage Linkedin for business. In this episode, you will discover… How to use your Linkedin company profile to attract more customers. How to move a connection from online to offline. The best type of Read more

The post S10 EPISODE 34: How to grow your business using Linkedin – Part 2 first appeared on Basic Bananas.

Linkedin is one of the most under-estimated and under-utilized social media networks out there. Very few people know how to truly leverage Linkedin for business growth. In this episode, you will discover… How Linkedin could become one of your most powerful marketing tools. How to get the most out of Linkedin. The six steps to Read more

The post S10 EPISODE 33: How to grow your business using Linkedin – Part 1 first appeared on Basic Bananas.

Winemaker Xavier shares his story of growing their wine business and lessons from the ups and downs of their business journey. The wine industry in Australia is very competitive and he shares his two main focuses, which indicate that the business is constantly heading in the right direction for continual growth. Plus valuable lessons for Read more

The post S10 EPISODE 32: How we Compete in a Competitive Market with Winemaker Xavier from Terre a Terre first appeared on Basic Bananas.

The Big Shed Brewing Concern started as a half-drunk idea to brew beer and is now a multi-million dollar brewery and entertainment venue. Craig from Big Shed shares his experience of growing the business, moving himself and Jason from brewers to working more on the business side of things. In this episode, you will discover… Read more

The post S10 EPISODE 31: The Big Shed Brewing Concern – How a half drunk conversation resulted in a multi million dollar brewery first appeared on Basic Bananas.

Do you want to be cooler than your competitors? Then let‘s get cracking on refreshing your product names! There are many other ways to be cooler we‘ll cover in the future, but this is an easy fix! In this episode, you will discover… The importance of naming your products and services unconventionally. The three ways Read more

The post S10 EPISODE 30: Naming strategies – How to name your products and services to be cooler than anyone else first appeared on Basic Bananas.

Many small businesses can increase their sales by simply reviewing their pricing. Pricing should be updated every year at least to keep an eye on costs and to continually drive profits. In this episode, you will discover how to… Structure your pricing Ensure your customers feel that they get value for the prices they pay Read more

The post S10 EPISODE 29: How to Price Your Products and Services to Generate More Sales first appeared on Basic Bananas.

Please meet Will Centurion, who after twenty years of music theatre performance had the courage to start his own business to support creative minds through his counselling and life coaching practice. You will discover… The importance of not making marketing all about you. How to specialize without limiting yourself. How vulnerability, honesty, and realness have Read more

The post S10 EPISODE 28: Entrepreneurs In The Spotlight – From music theatre performer to successful business owner first appeared on Basic Bananas.

Most small businesses don‘t experience success with their online marketing because there is a hole in their process, people click their ads or interact with them on social media, but most of these leads never convert to a sale, so it‘s wasted energy and marketing spend. Learn How to make your online marketing success by… Read more

The post S10 EPISODE 27: The Leaky Bucket: How to make your online marketing successful first appeared on Basic Bananas.

What if you could tap into an abundance of ideas? In this episode, Franziska sits down with Nils Vesk to discuss a brilliant framework to help you re-invent any parts of your business. You will discover… How to use the SCRAMBLE method to re-invent your business. How to come up with an abundance of ideas Read more

The post S10 EPISODE 26: The SCRAMBLE Method to re-invent your business first appeared on Basic Bananas.

Please meet Heather & David, the founders of Exotique Lashes, a brilliant duo who have not only weathered the COVID storm with a smile but also made lasting positive changes in their business. You will discover… The importance of stepping away from the business to work ON it. Why putting on blinkers can be incredibly Read more

The post S10 EPISODE 25: Entrepreneurs in the spotlight – How to stay positive and focused throughout turbulent times first appeared on Basic Bananas.

The 10-degree shift is a brilliant model by Alexandria Joy based on the Blue Zones. In this episode, AJ talks you through the ten elements to shift your personal and professional life. You will discover… The ten-degree shifts on an individual, team, and company level. The keys to becoming the best leader you can be. Read more

The post S10 EPISODE 24: The 10 Degree Shift first appeared on Basic Bananas.

Please meet the brilliant founder of Diamond Pole Dance Jacinta Dudley! In this episode, Jacinta shares some of her biggest failures, lessons, and insights. You are going to love her kind heart! You will discover… The best motivators to reignite the team mojo. An example of a great multi-channel marketing campaign. The difference between transactional, Read more

The post S10 EPISODE 23: Entrepreneurs in the spotlight – Lessons from a pole dance studio owner first appeared on Basic Bananas.

A company handbook or culture book is one of the best tools to ensure your teams are aligned, engaged, and empowered to be your best brand ambassadors. In this episode, you will discover… How to structure your very own culture book. The importance of creating clear and concise team principles. The key elements of your Read more

The post S10 EPISODE 22: The Culture Book – How to grow an aligned, engaged and passionate team first appeared on Basic Bananas.

This is an awesome episode if you are someone who has a lot of knowledge on a topic and you want to turn this knowledge into a product, program or course, so you can generate revenue from your knowledge. This is an especially valuable episode for service providers who get paid by the hour and Read more

The post S10 EPISODE 21: How to Turn Your Knowledge Into a Product, Program or Course first appeared on Basic Bananas.

Many retail businesses have been hit hard during COVID19 with some having had to close shop. Meanwhile, others are adjusting fast and thriving thanks to increased online sales. Today we are speaking with Karla Armas from Nordic Fusion who gives us a behind-the-scenes look of her retail business. In this episode, you will discover… The Read more

The post S10 EPISODE 20: Entrepreneurs in the Spotlight – Behind-the-scenes of a retail business first appeared on Basic Bananas.

Do you sometimes feel like you are riding on an emotional rollercoaster ride? One day you are on top of the world, the next you are bawling your eyes out. You are not alone! Today we are speaking with Alex Shea from The Change Room about how to navigate through a time of uncertainty. In Read more

The post S10 EPISODE 19: Why feeling all the feels is better than avoiding them first appeared on Basic Bananas.

What do you do when you are forced to pretty much close your ‘business as usual‘? You freak out for a few hours and then you get to work! Please meet Michelle & Kevin, the founders of Legs Dance Studio as they share an honest behind-the-scenes look into their business. In this episode, you will Read more

The post S10 EPISODE 18: Entrepreneurs in the Spotlight – Behind-the-scenes of a dance studio first appeared on Basic Bananas.

Please meet Jamie, the co-owner of Cosmorex Coffee, a 3rd generation coffee roaster with a focus on customer experience. In this episode, you will discover… The importance of building a recognizable brand. How to make it through challenging times by prioritizing cash. How to make your team members your best advocates. Thank you for listening Read more

The post S10 EPISODE 17: Entrepreneurs in the Spotlight – Behind-the-scenes of a coffee roaster first appeared on Basic Bananas.

Expand your courage boundaries as Franziska shares two principles from her latest work The Courage Map. In this episode, you will discover… How to avoid the comparison trap. The power of momentary perfection. How non-attachment can lead you to take more bold action. To get your hands on a copy of The Courage Map and Read more

The post S10 EPISODE 16: The Courage Map – 13 Principles For Living Boldly Part 2 first appeared on Basic Bananas.

Please meet Hannah, the founder of Aura Studios – a clothing and jewelry business that has successfully adapted her product offering and marketing campaigns to reflect the current circumstances. In this episode, you will discover… How to find the right suppliers for your business. How to use storytelling to grow your audience on Instagram. The Read more

The post S10 EPISODE 15: Entrepreneurs in the Spotlight – The creator of kind bracelets first appeared on Basic Bananas.

Courage is a skill! Get a sneak peek of Franziska Iseli‘s newest book The Courage Map! In this episode, you will discover… The three levels of trust to support you in taking bold action. How to stay calm amongst the chaos. The fastest and most reliable way to make the right decisions. To get your Read more

The post S10 EPISODE 14: The Courage Map – 13 Principles For Living Boldly first appeared on Basic Bananas.

The way you communicate right now is so important! Unfortunately, many businesses are getting this completely wrong to the detriment of their reputation. In this episode, you will discover… Why your communication must be adapted to the current circumstances. The difference between your internal and external communication. WHAT, HOW and WHERE to communicate. Thank you Read more

The post S10 EPISODE 13: Your communications strategy in times of crisis first appeared on Basic Bananas.

In times of crisis, your teams and community need you to step up as a strong leader more than ever before. In this episode, you will discover… The four types of leaders and how to embrace the most effective leadership style Why inclusion and certainty is crucial in order to elevate your teams How to Read more

The post S10 EPISODE 12: The 4 types of leaders – which one are you? first appeared on Basic Bananas.

In this episode, Anthony Puttee from Fusemate and Christo Hall discuss ways to take your business to the next level online. You will discover… Ways to get clear about your online customer journey How to add more value to your prospective and existing customers How to create more leverage in your business online for both Read more

The post S10 EPISODE 11: How to take your business to the next level online first appeared on Basic Bananas.

Our elite coach Kevin Bees is back for part 2 of kicking big goals in 2020 and beyond! In this episode, you will discover… The one question that will help you uncover your limiting beliefs How to determine and move your financial set point The importance of consistency when it comes to defining yourself Thank Read more

The post S10 EPISODE 10: How to kick BIG goals with elite coach Kevin Bees – Part 2 first appeared on Basic Bananas.

We are well into a new decade, time to ramp it up a notch! Join one of our elite coaches Kevin Bees as he uncovers how to kick BIG goals in all areas of life. You will discover… The 5 stages of the entrepreneurial journey and how to navigate through them Understanding the success cycle Read more

The post S10 EPISODE 9: How to kick BIG goals with elite coach Kevin Bees – Part 1 first appeared on Basic Bananas.

I‘m so excited for you to meet one of our amazing business mentors, Joel Farmer. You will discover… The one ninja hack that can completely turn around your cashflow situation How to grow your team and have your business run without you The best apps and automation systems for business owners. Thank you for listening Read more

The post S10 EPISODE 8: How to increase your cashflow by getting paid for your work first appeared on Basic Bananas.

Amanda Abel from Northern Centre for Child Development shares the story of how she started her business and has now grown it to 12 staff and 2 locations. She shares some of the challenges and also what‘s assisted her to grow more rapidly in the last 2 years. You will discover… Why empowering yourself to Read more

The post S10 EPISODE 7: How Amanda Abel Grew Her Business from 1 to 12 Staff first appeared on Basic Bananas.

Please join Mandy Mason from Fit Learning as she is sharing her entrepreneurial journey including all the ups and downs with a big mission to support people with autism. You will discover… How to go from disliking to loving marketing and owning your results The importance of articulating your message concisely How a purpose-driven business Read more

The post S10 EPISODE 6: How one woman is making a huge impact for people with autism through entrepreneurship first appeared on Basic Bananas.

Michael Ossit is a productivity ninja and in this episode, he shares clever ways to manage your inbox to be more effective and get more done. You will discover… How to get your inbox to zero emails and use far less brainpower to manage your inbox The 4 options for every email that you should Read more

The post S10 EPISODE 5: How to Manage Your Inbox to be More Effective with Time first appeared on Basic Bananas.

Join our Basic Bananas USA co-founder Valerie Ontiveros to discover how to get the most out of your Instagram profile. You will discover… The best Instagram strategies for businesses How to gain more of the right followers How to work with influencers Thank you for listening in! Please say hi over at info@basicbananas.com. We love Read more

The post S10 EPISODE 4: How to get the most out of Instagram first appeared on Basic Bananas.

Kirsten Moore, the founder of Heart for Hearing shares the two marketing strategies that have helped her go from one to 210 clients in twelve months. You will discover… How to ditch cold-calling and triple returns with warm-calling The one-to-many business growth model The power of resilience For more information about Heart for Hearing, please Read more

The post S10 EPISODE 3: From 1 to 210 clients in twelve months first appeared on Basic Bananas.

Margo Aaron, the creator of That Seems Important, shares her strategies on writing emails people actually want to read. You will discover… The most important questions to ask yourself when writing emails. Why you want your emails to fill like an insider joke. Why your customers are not your colleagues. Three of the best email Read more

The post S10 EPISODE 2: How to write email newsletters people actually want to read first appeared on Basic Bananas.

Happy New Year! A new decade is upon us and oh are we so excited to have you join us on this journey! In this episode, our founders will share… Why creativity is not just a fancy buzzword. How customer-centric businesses are going to take the lead in 2020. How to capitalize on societal and Read more

The post S10 EPISODE 1: Welcome to a new year and a new decade first appeared on Basic Bananas.

Davina from Black Finch Jewelers shares their business story including some of the challenges, scary moments and how her shift in focus leads to doubling the business in the last 12 months You will discover… Where to focus to generate the fastest business growth The personal resistance and fears we all face in business and Read more

The post S09 EPISODE 33: How Black Finch Doubled their Business in 12 Months first appeared on Basic Bananas.

Pricing strategies are important and not only influence your sales but also who you attract to your business. You will discover… Why you don‘t want to use the ‘sushi train‘ approach to pricing The power of precise pricing Why you don‘t need to discount The #1 thing that can crush your sales Thank you for Read more

The post S09 EPISODE 32: Pricing Strategies – Re-thinking your pricing model first appeared on Basic Bananas.

In this episode, Christo talks to Cindy Randall from Hats Off Copywriting about a very creative lumpy mail campaign which she did to generate new business. You will discover… How to use lumpy mail to get the attention of customers, alliance partners, and journalists to grow your business What you need to know to create Read more

The post S09 EPISODE 31: How to use Lumpy Mail to Get the Attention of Anyone first appeared on Basic Bananas.

Promotional products can backfire on a business if they are useless or don‘t fit into their brand strategy. Do you really need another fridge magnet or coffee cup? You will discover… The ‘purpose before product‘ method to finding the right promotional products How to come up with clever messages to tie in with your products Read more

The post S09 EPISODE 30: How to use (the right, useful!) promotional products to delight your customers first appeared on Basic Bananas.

As a business owner, you are often working at capacity and can‘t even think to fit in more tasks. Yet you know that you need marketing in order to grow. It‘s a catch 22, or is it? Instead of working longer hours, build a smart team around you to help you grow your business sustainably. Read more

The post S09 EPISODE 29: How to build a smart marketing team with minimal resources first appeared on Basic Bananas.

Please meet Tony Cox, a brilliant business owner and the founder of Tenacity Health Coaching. In this episode Tony shares… The one big shift that changed his entire business. How to do a regular pulse check to realign your offering. Why understanding your customers is so crucial to growing a business. Thank you for joining Read more

The post S09 EPISODE 28: Entrepreneur’s story – The big shift first appeared on Basic Bananas.

Retargeting ads can increase the return from everything you‘re already doing. Christo discusses a range of different ways to use retargeting to improve your bottom line. You will discover… A big list of ways to grow your business with retargeting way beyond just following people around with ads for a product or service. Which platforms Read more

The post S09 EPISODE 27: Retargeting Strategies to Grow Your Business first appeared on Basic Bananas.

Do you have to always hunt for new prospects? Or does your marketing attract and retain a constant flow of customers? The lack of a clever nurture strategy has many businesses leaving money on the table. You will discover… Why you must have a nurture strategy to get the most out of your marketing. How Read more

The post S09 EPISODE 26: Your nurture strategy first appeared on Basic Bananas.

Planning for 2020 already? Yup! Let‘s get ready already to stay ahead of your competitors and finish the year strong. You will… Discover how to finish the year feeling accomplished. Find out how to map out 2020 and beyond in a way that will support you in achieving your targets. Learn how to elevate all Read more

The post S09 EPISODE 25: The Purposeful Planning Method first appeared on Basic Bananas.

Basic Bananas team share their favourite apps for business and life. The BB team shares the following apps and how they use them… Happy Cow Goodreads Waze Stocard The Work Emoji.muan.co Lightroom Uber Eats Time Buddy Blinkist Evernote Seabreeze 1password Bonjoro Thank you for joining us! Please email your questions, thoughts, and ideas to info@basicbananas.com Read more

The post S09 EPISODE 24: Our Favourite Apps first appeared on Basic Bananas.

In this episode, you will discover how to do your own search engine optimisation to ensure new customers can find your website. You will discover… How to get your website to show up for more search results on Google. Where to put your keywords on your website to get more traffic. How many phrases to Read more

The post S09 EPISODE 23: Search Engine Optimisation first appeared on Basic Bananas.

In this episode, you will discover how to get your business listed within Google and showing up on Google Maps. You will discover… How to use Google My Business. How to increase trust with prospective customers with your Google listing. What information to include within your Google My Business listing and how to get more Read more

The post S09 EPISODE 22: Get More Customers with a Google Listing first appeared on Basic Bananas.

In this episode, you will discover why so many businesses struggle with online marketing. You will discover… The 4 biggest mistakes most people make when marketing online and how to avoid them. Why you must always keep an eye on your strategy. How to avoid the leaky bucket. Thank you for joining us! Please email Read more

The post S09 EPISODE 21: The truth about online marketing first appeared on Basic Bananas.

In this episode you will find out why you must invest in creating a fun work environment to build a happy and engaged team. You will discover… Why happiness leads to higher levels of productivity. The F-factor trifecta. Why hiring friends could be a good idea. Thank you for joining us! Please email your questions, Read more

The post S09 EPISODE 20: The F-word that attracts and engages team members first appeared on Basic Bananas.

In this episode, you will hear from the brilliant Libby Allaway from Let‘s Connect Women who shares the five keys you must know when it comes to connecting with other business owners. You will discover… How to make networking a breeze. The one question you can always ask someone. The mantra that will help you Read more

The post S09 EPISODE 19: How to truly connect with others and make networking a breeze first appeared on Basic Bananas.

What should you put on your ‘about‘ page? Many business owners struggle to write about themselves. Struggle no more. In this episode, you will receive an effective framework that will help you to write the best ‘about‘ page you have ever seen! You will discover… The five key ingredients your ‘about‘ page must-have. How to Read more

The post S09 EPISODE 18: The five key ingredients for your ‘about‘ page first appeared on Basic Bananas.

Are the latest Instagram changes going to affect your business? In this episode, you will find out what the latest updates entail and how they may impact you. You will discover… Why the quality of content is even more important now than before. How to measure your audience‘s engagement. Why smaller accounts will have a Read more

The post S09 EPISODE 17: The latest Instagram changes – How will they affect your business? first appeared on Basic Bananas.

In this episode, you will discover how to optimize your sleep with special guest Anita Chaperon. You will discover… Why the right kind of sleep is so important to perform at your best The top sleep hacks that will transform your sleep quality Bedroom dos and don‘ts Bonus resources: Self Evaluation Quiz (free) – https://tinylittlebusinesses.com/products/bio-upgrade-method/manifesto/page-2/ Read more

The post S09 EPISODE 16: SNOOZE – How to optimize your sleep for increased productivity first appeared on Basic Bananas.

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MIT is regularly voted as the #1 university in the world. Join Franziska as she shares four lessons from MIT you can apply in your business. In this episode, you will discover… Why MIT is voted #1 university in the world How clear selection criteria can help you attract the right customers MIT‘s real selling Read more

The post S09 EPISODE 15: Four things you can learn from MIT first appeared on Basic Bananas.

In this episode, Christo shares why you need to use social proof in all of your marketing to gain more trust and therefore gain more customers. You will discover… different types of social proof for businesses to use how to get social proof and where to use it 4 questions to ask your customers to Read more

The post S09 EPISODE 14: How to gain trust with effective social proof first appeared on Basic Bananas.

In this episode, Franziska is coming to you live from the United Nations Headquarters in New York City to share how you can make your business more impactful. Why your business must make a positive impact in order to thrive. How to attract the best talent and customers. How to address UN‘s sustainable development goals Read more

The post S09 EPISODE 13: Why social entrepreneurship is not only good for your conscience but also for your team… and your bottom line first appeared on Basic Bananas.

As you grow your business one of the biggest challenges can be growing your team. In this episode, Christo covers ways to structure your team and processes for business growth. In this episode Christo discusses: How to structure your team for growth How to make sure each team member is hitting targets How to make Read more

The post S09 EPISODE 12: How to Structure Your Team for Growth first appeared on Basic Bananas.

In this episode, Christo shares a way to attract more customers by getting clear on entry product or services, which your prospective customers are looking for, then using those to generate better returns from your marketing spend. In this episode Christo discusses: Why entry products and services will save you time and money while generating Read more

The post S09 EPISODE 11: How to Attract More Customers with an Entry Product or Service first appeared on Basic Bananas.

In this episode, Franziska & Christo, the co-founders of Basic Bananas share their lessons from riding motorbikes along the Silk Road from Switzerland to Kazakhstan. How to kick goals while still staying fluid in your approach The assumptive close – ane of the best sales strategies Why doing your research is crucial Thank you for Read more

The post S09 EPISODE 10: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 2 first appeared on Basic Bananas.

In this episode, Franziska & Christo, co-founders of Basic Bananas share their lessons from riding their motorbikes from Switzerland to Kazakhstan. How to overcome failure with this one shift in perception. Why pit stops are important in your business. How to get comfortable with the uncomfortable. Thank you for joining us! Please email your questions, Read more

The post S09 EPISODE 9: The Road Less Travelled – Business Lessons from a Motorcycle Trip Along the Silk Road – Part 1 first appeared on Basic Bananas.

In this episode, Christo answers this listener‘s question and shares insights to improve your brand including: Why you need to position your brand above your current market to have happy customers. How pricing impacts the perception of your brand. What big brands do to create a perception of quality. Thank you for joining us! Here Read more

The post S09 EPISODE 8: Should I create a separate brand for high-end customers? first appeared on Basic Bananas.

Hiring a virtual assistant can be a super smart way to grow your team in a low-risk way. In this episode, you‘ll discover… The benefits of using a virtual assistant. How to hire a virtual assistant and keep them engaged as a team member. How to keep your quality of work super high by all Read more

The post S09 EPISODE 7: How to grow your team using virtual assistance first appeared on Basic Bananas.

The purpose of taglines or slogans is to position your business and attract the right customers. In this episode, you‘ll discover… Some of the best taglines in the world. How to craft a powerful tagline. The secret ingredient to make your tagline appealing. Thank you for joining us! Here is to creating ripple effects of Read more

The post S09 EPISODE 6: Do I need a tagline? first appeared on Basic Bananas.

In this episode, you‘ll discover… Why community is so important when you run a business Different types of communities How to find or build your own community If you‘d like to join us at one of the workshops, please visit your country‘s link: USA – basicbananas.com/usa AUS & NZ – basicbananas.com/blast-off CANADA – basicbananas.com/canada SWITZERLAND Read more

The post S09 EPISODE 5: The Importance of Community first appeared on Basic Bananas.

Discover the nine marketing principles you must know to create better marketing campaigns. In this episode, you‘ll discover… The hunting versus farming approach to marketing How recency and frequency can help you dominate your industry How to lead with value and infuse generosity across different touch points Thank you for joining us! Here is to Read more

The post S09 EPISODE 4: The 9 Marketing Principles Every Business Owner Must Know first appeared on Basic Bananas.

In this episode, the founders of Basic Bananas share their strategies to have an abundance of energy throughout the day. In this episode, you‘ll learn… How to stay energetic and productive throughout the day The one natural ingredient to boost your energy instantly How to start and finish the day right Thank you for joining Read more

The post S09 EPISODE 3: Pump it up! first appeared on Basic Bananas.

In this Episode, Christo interviews Mark Pesce. Mark has done a series of podcasts on the future of cars, and crypto currencies. Hear Mark‘s opinions on the future of these topics in this episode. In this episode, you‘ll learn… Where the future of cars is heading What impacts that changes to fuel will have What‘s Read more

The post S09 EPISODE 2: The Future of Cars, Fuel and Crypto Currencies! first appeared on Basic Bananas.

We are super excited to launch into season 9 of this show! Join maverick entrepreneurs, mad adventurers and leading marketing strategists Franziska Iseli & Christo Hall for the latest and greatest business gold nuggets! In this episode, you‘ll learn… How to put the f-word back into business How to find the best talent for your Read more

The post S09 EPISODE 1: Welcome to season 9! first appeared on Basic Bananas.

Since this is the last episode for the year, we thought we‘d do something a bit differently. Meet some of our wonderful team members who share their own highlights and lessons from 2018 with you! We are taking a break over the holidays before we launch season 9! Get ready for an impactful 2019. Thank Read more

The post S08 EPISODE 45: Lessons for 2018 from your Basic Bananas Team first appeared on Basic Bananas.

One of the quickest and most profitable ways to increase your revenue without increasing your expenses is to do a reactivation campaign. In this episode, you‘ll discover… How to re-engage your prospects and customers How to make the most of downtimes in your business A clever way to increase your profits without increasing your expenses. Read more

The post S08 EPISODE 44: How to increase your revenue without increasing your expenses first appeared on Basic Bananas.

The end of the year is a great time to put the pedal to the metal as most of your competitors are slowing down. In this episode, you‘ll discover… Four strategies to maximize the holiday season and get a cash injection How to not be silly in the silly season Why the holidays are the Read more

The post S08 EPISODE 43: How to make extra cash over the holiday period first appeared on Basic Bananas.

Innovation has to play a big part in your business in order for you to keep elevating and improving your customer experience. In this episode, you‘ll discover… The two questions you must ask your customers How to get your team involved and taking ownership How to avoid stagnation in your business Take some time to Read more

The post S08 EPISODE 42: Innovation sessions – How to get customer feedback first appeared on Basic Bananas.

Most of your success results from the top 4% of your decisions and actions. As a business owner, you must have clarity on your 4%ers in order to keep progressing. In this episode, you‘ll discover… The power of the Pareto principle in business and life The 9 questions to help you make progress How to Read more

The post S08 EPISODE 41: The 4% strategy – How to continuously progress first appeared on Basic Bananas.

Shayla Strapps caught the attention of the Basic Bananas team for being an amazing implementer. While running three businesses she seems to be progressing and getting more done what most with only one business! In this episode, we pick her brain to explore how she gets so much done! In this episode, you‘ll discover… How Read more

The post S08 EPISODE 40: How to Stop Perfecting and Start Implementing first appeared on Basic Bananas.

Michael Ossit from Strand Property Group assists people to buy investment properties. He‘s got a wealth of experience and knowledge. This episode is great for anyone interested in buying their next investment property! In this episode, you‘ll discover… The right kind of property to look for to reduce risk Why it‘s always a great time Read more

The post S08 EPISODE 39: Property Investing for Business Owners first appeared on Basic Bananas.

Perception is everything when it comes to marketing and having a high-end offering is a great way to create a perception of quality and a nice contrast between your different products! In this episode, you‘ll discover… The benefits of a high-end product Product ideas for service and product based businesses Why you will get more Read more

The post S08 EPISODE 38: How a High-End Product Will Generate More Sales first appeared on Basic Bananas.

The most effective marketing campaigns are the ones that are targeted and relevant for your audience. Database management segmentation will help you to tailor your messages to your customers. In this episode, you‘ll discover… How to segment your database effectively The three categories every business owner must have How to tailor your message to get Read more

The post S08 EPISODE 37: Database Segmentation – How to increase your ROI through targeted campaigns first appeared on Basic Bananas.

Courage is not about being fearless, it is about taking action despite the fears. As a business owner, you are often faced with tough decisions, the ones that require courageous action! In this episode, you‘ll discover… How to recognize and rewrite the stories that are holding you back The transformation cycle to reshape your belief Read more

The post S08 EPISODE 36: Courage – How to tap into courage and make bold decisions first appeared on Basic Bananas.

In today‘s fast-changing world we need to stay agile, be flexible and come up with brilliant ideas to stay ahead of the game! In this episode, you‘ll discover… Six ways to come up with an abundance of ideas The importance of creating space for ideas to be born into How to recognise your creativity patterns Read more

The post S08 EPISODE 35: How to generate an abundance of ideas first appeared on Basic Bananas.

Brand consistency is crucial if you want to grow a business people trust in and choose to buy from. In an increasingly competitive market, brand consistency is what will help you keep thriving. In this episode, you‘ll discover… How to put together a simple style guide for your business Why brand consistency is key to Read more

The post S08 EPISODE 34: Everything you need to know about brand consistency first appeared on Basic Bananas.

Ben Greenfield is a New York Times bestselling author, he has been regarded as America‘s top personal trainer and as one of the world‘s top 100 most influential people in the health industry! In this episode, you‘ll discover… How to improve your work environment to increase your health, energy, and focus Ways to ensure you Read more

The post S08 EPISODE 33: Ben Greenfield – How to Improve Your Work Environment for Improved Health, Energy & Focus first appeared on Basic Bananas.

Investing time to understand your target audience beyond demographics will help you create marketing that is engaging, effective and attractive! In this episode, you‘ll discover… How to go beyond the demographics to create powerful campaigns How to use psychographics to come up with marketing angles The two types of emotional triggers Thank you for joining Read more

The post S08 EPISODE 32: Demographics vs Psychographics first appeared on Basic Bananas.

Heather Davis has recently grown her business by adding 10 franchise offices, she‘s ranking on the top of Google and has been generating free media! In this episode, you‘ll discover… The critical mindset shift to focus on being a ‘marketer first‘ to grow your business What kind of time should be dedicated to marketing How Read more

The post S08 EPISODE 31: How I‘ve Grown by 10 Franchises – Interview with Heather Davis first appeared on Basic Bananas.

The Customer Journey framework is one of our all-time favourites to get your customers raving about you. This will also help you create a loyal following! In this episode, you‘ll discover… The four-step framework to become talkaboutable How to add fairy dust in your business and wow your customers How to make the customer journey Read more

The post S08 EPISODE 30: The Customer Journey first appeared on Basic Bananas.

Why are we not learning how to set goals properly in school! Having the right framework helps you to achieve so much more in business and life. In this episode, you‘ll discover… How to increase your focus and productivity The goal-setting framework that actually works How to make your goals more digestible by distillation (sorry, Read more

The post S08 EPISODE 29: The Goal Setting Framework That Works first appeared on Basic Bananas.

Building your team culture is one of your businesses most important assets. With a happier team, you will have a more productive and positive work environment! In this episode, you‘ll discover… Why you should run a team retreat The benefits we see from running team retreats How you can run a team retreat and activities Read more

The post S08 EPISODE 28: Why You Should Run a Team Retreat and How We Do It at Basic Bananas first appeared on Basic Bananas.

Getting free media exposure can be one of the quickest ways to grow a business and attract more customers. And it‘s easier than you think! In this episode, you‘ll discover… How to come up with an abundance of ideas to pitch to the media Eight story angles the media loves Why getting free publicity is Read more

The post S08 EPISODE 27: The Eight Story Angles To Get Free Media Exposure first appeared on Basic Bananas.

Every successful marketing campaign needs an engaging copy! For many business owners, writing can be a daunting task. It is so much easier when you can follow a proven framework! On this episode, we are joined by Alvin Lo from Projects Beats who has applied the marketing strategies learned in the Clever Bunch program, to Read more

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In this episode, Rusty Lynch customer relationships rockstar at Basic Bananas and Christo Hall discuss the most common traits they see within the business owners who grow their businesses the most rapidly. After working with thousands of business people at Basic Bananas we have recognised similarities amongst those who grow their businesses faster than others. Read more

The post S08 EPISODE 25: Common Traits of Highly Successful Business Owners first appeared on Basic Bananas.

In this episode, Shandra Moran is interviewed by Christo Hall. She shares her approach to money coaching and how to change your relationship with money to generate more and enjoy the process. In this episode, you‘ll discover… How your relationship with money is impacting your results How changing your relationship with money will impact other Read more

The post S08 EPISODE 24: How to Change Your Relationship with Money first appeared on Basic Bananas.

You are faced with choices every single day and as a business owner, you carry most of the responsibility to make big decisions. It can be quite overwhelming to stand at a crossroads and not rationally knowing which way to go. In this episode, you‘ll discover… The five steps to making the right choices for Read more

The post S08 EPISODE 23: Crossroads – How to make the right choices in business and life first appeared on Basic Bananas.

To help increase sales and enquiries on your website you could start using Facebook messenger as a live chat tool. This will make people more likely to choose you over your competitors if they have the chance to chat and resolve any objections. In this episode, you‘ll discover… How to use the Manychat Growth Tool Read more

The post S08 EPISODE 22: How to Use Facebook Messenger as Live Chat on Your Website first appeared on Basic Bananas.

Discover how to get great results on any marketing, business or branding project by creating the perfect project brief. The work from other people frustrates many business owners and marketers, but often their instructions were poor. This episode will give you a framework to ensure the job gets done right. In this episode, you‘ll discover… Read more

The post S08 EPISODE 21: How to Create the Perfect Design Brief first appeared on Basic Bananas.

Jordan Harbinger is a social dynamics expert and the host of “The Jordan Harbinger Show”. Learn his approach to building your business relationships to grow your business! In this episode, you‘ll discover… Ways to create deeper connections and approach others to grow your network The right kind of events to attend to grow your network Read more

The post S08 EPISODE 20: Jordan Harbinger – Building Relationships and Your Network to Grow Your Business first appeared on Basic Bananas.

Many business owners don‘t like selling. In fact, they dislike it so much they get nervous when having a sales conversation. The purpose of sales is never to convince someone of your products or services, but to add value and help them make the right decision. In this episode, you‘ll discover… The five questions that Read more

The post S08 EPISODE 19: The Five Questions You Must Have Up Your Sleeves When It Comes to Selling first appeared on Basic Bananas.

Not everyone is a born leader, but everyone can work at becoming an outstanding leader. In this episode you‘ll discover… The #1 leadership style Basic Bananas has adopted Five strategies to build your dream culture How to get your team to drive and maintain your workplace culture Thank you for joining us! Here is to Read more

The post S08 EPISODE 18: The #1 leadership style to build your dream culture first appeared on Basic Bananas.

One of the quickest ways to gain instant credibility in your market is receiving customer testimonials. In some industries you are legally not allowed to use testimonials. In this episode we share many other ways to receive social proof. In this episode you‘ll discover… Three key strategies to gain instant credibility 17 different ways to Read more

The post S08 EPISODE 17: 17 strategies to gain instant credibility in your market first appeared on Basic Bananas.

Dr John Demartini is a specialist in human behaviour who has written over 60 personal development books and shared the stage with the likes of Sir Richard Branson, Deepak Chopra, Stephen Covey and Wayne Dyer. In this episode you‘ll discover… How to be more fulfilled in life How to break through personal barriers to take Read more

The post S08 EPISODE 16: Dr. John Demartini Interview on how to be more fulfilled and increase revenue first appeared on Basic Bananas.

Running a successful business requires a continuous journey of improvements in order to stay relevant and fresh for your customers. In this episode you‘ll discover… Where to get the best insights How to involve your customers Epic examples of companies that staying relevant Thank you for joining us! Here is to creating ripple effects of Read more

The post S08 EPISODE 15: How to keep your business relevant first appeared on Basic Bananas.

Company culture is one of the most important aspects when it comes to having an engaged, happy and productive team. In this episode you‘ll discover… How to align your company culture across different continents How to ensure your team are engaged and living your culture Amazing strategies which you can implement in your business immediately Read more

The post S08 EPISODE 14: How to maintain company culture with an international team first appeared on Basic Bananas.

Instagram is currently one of the most powerful social media tools for small businesses, however not many accounts get the full benefits of using this channel.

In this episode you‘ll discover…

How to create content for your Instagram channels to engage your audience
The best Instagram tools on the market
How to gain more followers

Make sure to also check out our Instagram channels @basicbananas, @the_businesshood and @oceanlovers.global

Thank you for joining us!

Here is to creating ripple effects of brilliance everywhere we go!

For more resources, visit Basic Bananas

The post S08 EPISODE 13: The hottest Instagram tips and tools first appeared on Basic Bananas.

Working with hundreds of businesses we get all sorts of questions.

In this episode we answer some common questions related to fear of growth.

You‘ll discover answers to the following questions…

How do I grow my business without sacrificing quality?
I‘m not sure I want to grow my business, because I don‘t want to sacrifice my lifestyle. What should I do?
What if I get too many customers and I can‘t handle it?

Thank you for joining us!

Here is to creating ripple effects of brilliance everywhere we go!

For more resources, visit Basic Bananas

The post S08 EPISODE 12: How do I grow my business without sacrificing quality and lifestyle? first appeared on Basic Bananas.

Building a marketing team is essential to scale up your business. This is one of the most common questions we are asked, ‘how do I build a marketing team‘.

In this episode you‘ll discover…

How to build up your marketing team
What your role becomes as you build out your team
How to ensure marketing is done to your standard
Why and how to measure results of all marketing activities

Thank you for joining us!

Here is to creating ripple effects of brilliance everywhere we go!

For more resources, visit Basic Bananas

The post S08 EPISODE 11: How to Build a Marketing Team first appeared on Basic Bananas.

Competition is ever increasing and small businesses continuously have to figure out ways to attract customers without breaking the bank. Luckily there are some ways to do just that even on a small budget.

In this episode you‘ll discover…

How to compete with the big guys
The power of micro-targeting and tapping into people‘s aspirations
Why you need to simplify your message and use your customer‘s language.

Thank you for joining us!

Here is to creating ripple effects of brilliance everywhere we go!

For more resources, visit Basic Bananas

The post S08 EPISODE 10: How to compete in a highly competitive market first appeared on Basic Bananas.

Amazon is one of the most incredible businesses in the world right now so we sat down with one of their leaders to discuss the 14 leadership principles every employee at Amazon knows, lives and breathes.

In this episode you‘ll discover…

The 14 leadership principles that drive Amazon
The one key principle that brought Amazon huge success
How Amazon has become the largest retailer in the world.

Thank you for joining us!

Here is to creating ripple effects of brilliance everywhere we go!

For more resources, visit Basic Bananas

The post S08 EPISODE 9: The Amazon Way – the 14 Leadership Principles first appeared on Basic Bananas.

Unless you are a superhuman, you‘ve most likely faced failure more than once in your lifetime! And as much as there are plenty of great motivational quotes out there to tell you that ‘there is no failure, only feedback‘, motivating you to get back up and dust off your pants, failure still doesn‘t feel amazing.

In this episode you‘ll discover…

How to leverage tough love
Why you are never ever a failure, you are only experiencing failure
How to become more resilient to failure

Thank you for joining us!

Here is to creating ripple effects of brilliance everywhere we go!

For more resources, visit Basic Bananas

The post S08 EPISODE 8: The Six Key Strategies to Face Failure first appeared on Basic Bananas.

Branding is not just a fancy word, it is something every entrepreneur needs to understand! Now more than ever you have to build brands that stand out in a crowded market and attract the right people to your business.

In this episode you‘ll discover…

The chosen colour of the year
The latest branding trends
How to become the hottest business around town

Thank you for joining us!

Here is to creating ripple effects of brilliance everywhere we go!

For more resources, visit Basic Bananas

You can also check the recording of our “Your Brand Map Webinar“

The post S08 EPISODE 7: The latest branding trends you need to know first appeared on Basic Bananas.