Bill Caskey: Recent Episodes
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In this episode, Bill delves into the often misunderstood world of lead generation. He challenges traditional cold-calling methods and introduces a fresh perspective on building meaningful connections with prospects. Bill breaks down three crucial levels of connection: the Acquaintance Connection, the Contribution Connection, and the Shared Experience Connection. Whether you’re struggling with cold calls or […]
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In this episode, Bill explores the common tendencies that often hinder our personal and professional growth. Drawing from his extensive coaching experience, Bill identifies ten key behaviors that may be secretly sabotaging your success. From the fear of standing out to the habit of avoiding discomfort, he offers valuable insights on how to recognize and […]
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In this episode, Bill Caskey shares the five critical skills he believes all business owners, sales leaders, and sales professionals need to master in order to thrive in the future. Bill explains why these skills are essential for success in the evolving business landscape and provides guidance on how to start developing them. He encourages […]
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In this episode, Bill shares insights from his successful campaign that helped a company grow from $15 million to over $30 million in revenue within two years. He introduces the concept of the “$15 Million Skill Stack,” emphasizing that business growth comes from mastering multiple skills rather than relying on a single strategy. Bill focuses […]
The post The $15 Million Skill Stack: Mindset Shifts for Sales Growth appeared first on Bill Caskey.
In this episode, Bill shares five essential philosophies that can transform your sales approach and business growth strategy. He draws from his experience coaching CEOs and founders to reveal key insights on achievement, detachment from outcomes, and the power of personal branding. Bill discusses the importance of focusing on inputs rather than outputs, moving beyond […]
The post Beyond the Grind: 5 Truths for Smarter Business Growth appeared first on Bill Caskey.
In this episode, Bill Caskey explores the concept of “unique medicine” – the special combination of experiences, knowledge, and wisdom that makes you uniquely valuable to your audience. Bill breaks down a process to help you identify, package, and distribute your unique offerings. Whether you’re in sales, consulting, or any other field, this episode offers […]
The post Discovering Your Unique Medicine: How to Share Your Value with the World appeared first on Bill Caskey.
In this episode, Bill Caskey delves into 7 crucial dilemmas that CEOs, sales managers, and sales professionals face in today’s rapidly changing business landscape. Bill explores challenges such as nurturing top performers, balancing labor and processes, avoiding competitive mimicry, escaping the commodity trap, addressing self-image limitations, leveraging untapped assets, and breaking free from outdated orthodoxies. […]
The post Navigating the Crossroads: 7 Dilemmas Facing Sales Leaders appeared first on Bill Caskey.
In this episode, Bill shares his insights on creating a world-class sales team or becoming a top-tier sales professional. He outlines seven crucial elements that distinguish high-performing sales teams and individuals. Whether you’re a sales leader looking to elevate your team’s performance or an individual salesperson aiming for excellence, this episode offers practical strategies to […]
The post 7 Mindsets for World-Class Performance appeared first on Bill Caskey.
In this episode, Bill unveils the 5 critical systems every business professional needs to implement for exponential growth and success. Whether you’re a VP of sales, founder, CEO, or sales professional feeling stuck in the grind, Bill breaks down how to move beyond just “doing” to strategically growing your business. Learn about creating an effective […]
The post From Grind to Growth: 5 Systems Every Business Needs appeared first on Bill Caskey.
Recently I had a chance to be on a podcast out of Europe called Podcast Gurus. Not sure that’s how I would refer to myself, but Guillaume Jouvencel interviews people with podcast experience. I thought you’d like to see some of my answers to the questions. Interviewer: Podcasting seems to be a really powerful tool […]
The post From Local Radio to Global Impact appeared first on Bill Caskey.
In this episode, Bill Caskey challenges conventional wisdom by exposing seven common lies in the sales and business world. Bill offers fresh perspectives on achieving success without falling prey to outdated orthodoxies. He explores the importance of finding problems and possibilities, embracing digital strategies, and understanding the entire “kinetic chain” in sales success. Whether you’re […]
The post 7 Sales Lies Debunked: Rethinking Success in Business and Sales appeared first on Bill Caskey.
In this insightful episode, Bill is joined by Lisa McLeod, president and founder of https://mcleodandmore.com, to discuss the transformative power of selling with a “noble purpose.” Lisa explains how aligning your sales efforts with a deeper purpose of making a meaningful difference for your customers can dramatically increase your effectiveness, employee engagement, and overall success. […]
The post Selling with Noble Purpose: Aligning Your Sales Approach with Your Deeper Why appeared first on Bill Caskey.
In this episode, Bill Caskey shares a personal and eye-opening experience he had recently involving a minor heart incident. He candidly discusses how, despite considering himself fit and healthy, he ignored warning signs and failed to take action on a previous heart scan that indicated moderate to high risk. Bill emphasizes the importance of getting […]
The post A Life-Changing Wake-Up Call appeared first on Bill Caskey.
In this episode, Bill shares a powerful mindset shift to help you redefine your role in sales. Instead of seeing yourself as a traditional salesperson, Bill encourages you to embrace the role of a “guide” who leads prospects on a journey from their current state of pain or dissatisfaction to their desired outcome. He breaks […]
The post Become the Guide: Redefine Your Role as a Salesperson appeared first on Bill Caskey.
Bill answers a listener question from Jason on how to go beyond just working harder to achieve greater success in his career and income. He provides a framework for envisioning bigger possibilities, including journaling about your ideal outcomes over an extended period, examining how your thinking may need to change to reach those possibilities, and […]
The post Envisioning Bigger Possibilities appeared first on Bill Caskey.
Bill is joined by Rabbi Daniel Lapin to discuss the general well-being of society and how individuals can focus on what truly matters despite external challenges. Rabbi Lapin offers insightful perspectives on the differences between those who work with ideas versus those who work with tangible things, and how this impacts one’s connection to reality. […]
The post The Essence of Fulfillment with Rabbi Daniel Lapin appeared first on Bill Caskey.
Bill dives deep into the question of whether we are truly achieving at a level that matches our full potential. He identifies four crucial “links” that often hold us back from reaching our highest levels of achievement: spiritual discipline, psychological discipline, communication skills, and personal branding. He also challenges listeners to examine these links, identify […]
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In this episode, Bill Caskey dives deep into the insidious nature of doubt and how it can hold us back from pursuing our goals and initiatives. He draws parallels between doubt and the biblical story of the serpent tempting Eve, illustrating how doubt can creep in subtly and derail our best intentions. Bill shares personal […]
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In this episode, Bill explores the common misconceptions surrounding the sales profession. He argues that selling should not be about convincing or persuading, but rather a process of identifying the right prospects and providing them with valuable experiences. Bill emphasizes the importance of strategic thinking over just “doing” in sales, and shares practical tips for […]
The post Escaping the Baggage of Selling appeared first on Bill Caskey.
In this special episode, Bill does live coaching with Karine M., a business development manager who is trying to build a lead generation “machine” for her company. She shares her struggles with crafting an effective cold-calling script and approach. Bill provides valuable insights on principles like “meeting them where they are” and breaking things down […]
The post Breaking It Down: Live Coaching with a Client appeared first on Bill Caskey.
We’ve all heard the advice to “tell more stories” in sales and marketing. But how do you craft narratives that genuinely persuade? Bill’s guest is David Garfinkel, author of “The Persuasion Story Code,” who shares his systematic approach to constructing highly compelling micro-stories. David explains his simple 4-part framework for micro-stories that clarify your value […]
The post The Science of Selling with Stories with David Garfinkel appeared first on Bill Caskey.
In this episode, Bill sits down with Mariana Henninger, a documentary filmmaker turned branding expert. They discuss the importance of creating a personal brand video to build trust and connection with your audience. Mariana explains the different types of brand stories you can tell, like the “passion story” or “overcome story.” She provides tactical tips […]
The post Stories That Sell: How to Use Video to Build Trust with Mariana Henninger appeared first on Bill Caskey.
In this episode, Bill Caskey shares three analog techniques to improve the effectiveness of your in-person sales meetings. He explains the importance of acknowledging the other person, having a mutual understanding of the meeting agenda, and crafting a clear “next step offer.” Bill provides examples of implementing each technique and explains why they are critical […]
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In this episode, Bill discusses how our egos, resistance to being told what to do, and strong work ethics can actually prevent us from implementing leveraged growth strategies in business. Bill makes the argument that we often reject efficient tactics because they seem “too easy” or threaten our self-image as hard workers. He encourages you […]
The post When Our Work Ethic Gets in The Way of Growth appeared first on Bill Caskey.
In this episode, Bill talks about how to use leverage to maximize your assets and scale your business. He explains that simply getting better at sales skills is not enough – you need leverage to truly grow. If you feel your business is stagnating and want to scale your income without just working more hours, […]
The post The Power of Leverage: Maximizing Your Assets appeared first on Bill Caskey.
In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of. Andy shares his methodology for identifying the old mindset versus the new, defining a “buyer mission […]
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In this episode, Bil shares 7 core philosophies that have helped sales professionals around the world improve their approach to customers and master the sales process. Learn why convincing and persuading customers is outdated, why you must create an atmosphere of truth and trust, the importance of having an upward path for growth, and more […]
The post 7 Simple But Powerful Sales Philosophies to Boost Your Success appeared first on Bill Caskey.
In this episode, Bill shares the story of his client Alan, a medical device sales rep who was converting only 15-18% of prospects. By implementing three simple but powerful rules around his role, handling “no,” and following a sales process, Alan doubled his closing rate to over 35% within six months. Tune in as Bill […]
The post Selling By the New Rules appeared first on Bill Caskey.
In this episode, Bill answers 3 questions from listeners of the podcast. He shares insights into how gratitude can enhance your sales approach by fostering genuine connections with clients. He also discusses his ongoing journey of digitizing his coaching business while preserving the personal touch he values. Bill concludes by exploring the impact of self-limiting […]
The post Balancing Gratitude and Ambition appeared first on Bill Caskey.
In this episode, Bill introduces a profound shift in perspective that can revolutionize the path to your future. Instead of the traditional focus on goal-setting and actions, Bill explores the importance of transforming your inner state of being. By being present, fearless, and helpful, you can naturally attract opportunities and manifest your aspirations. This episode […]
The post A New Path to Your Future appeared first on Bill Caskey.
In this episode, Bill takes you on a journey into the world of podcasting and its untapped potential for scaling leads. Say goodbye to traditional methods and hello to a direct avenue to your market. He breaks down the three podcast formats—solo, co-hosted, and guest—and guides you on equipment, recording, and editing. Discover how to […]
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In this episode, Bill Caskey sits down with James Mayhew, a culture and execution consultant, to delve into the world of building strong organizational cultures and fostering employee alignment. James, known for his expertise in transforming companies’ culture and enhancing employee engagement, shares his insights and experiences working with businesses of various sizes, from small […]
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In this episode, Bill he dives into the unexplored territory of beliefs. Just as stories define uniqueness, beliefs shape success. Bill uncovers the significance of examining your beliefs about potential and market value, sharing insights from his experience in mentoring high achievers. Discover the transformative potential of challenging and reshaping your beliefs, paving the way […]
The post Discovering the Power of Beliefs: From Potential to Value appeared first on Bill Caskey.
In this episode, Bill sits down with his long-time friend and fellow sales trainer, Matt Nettleton, to discuss the latest trends in sales and the skills salespeople need to develop for the coming year. They share insights on messaging, prospecting strategies, and the importance of building rapport with potential clients. They also dive into the […]
The post Sales Trends and Leading with Authenticity with Matt Nettleton appeared first on Bill Caskey.
In this episode, Bill shares five powerful strategies to create urgency and motivate your buyers during the sales process. Learn how to identify good prospects, be selective with your sales funnel, avoid common impediments, establish a well-defined sales process, and effectively communicate it to prospects. Elevate your sales game and close deals faster with these […]
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In this inspiring episode, Bill Caskey interviews the renowned author, speaker, and coach trainer, Andrea Waltz (https://twitter.com/GoforNo), who has revolutionized the way sales teams approach their work. Andrea shares her unique philosophy called “Go for No,” which challenges conventional sales tactics and empowers salespeople to embrace rejection as a stepping stone to success. Learn how […]
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In this thought-provoking episode, Bill sits down with Dr. Dan Pallesen, a renowned wealth manager and psychologist, to dive deep into the concept of money scripts. Together, they explore the unconscious beliefs and behaviors that shape our financial lives, discussing the impact of early money messages and the powerful role they play in our wealth […]
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Join Bill Caskey in the final episode of the five-part series on the Big Profit Amplifiers. As a CEO, founder, or CFO concerned about profit margins, learn how to leverage your sales department and team to improve profitability. Bill shares valuable insights accumulated over his 30-year career, focusing on instilling a premium mindset in your […]
The post How to Improve Your Company’s Profitability, Quickly – Part #5 appeared first on Bill Caskey.
Continuing his “Big Profit Amplifier” series, Bill shares three more powerful strategies to boost profitability in your business. He emphasizes the importance of conducting rigorous assessments for high-value, complex solutions. He also introduces the concept of expanding by penetrating existing clients. Rather than solely focusing on acquiring new customers, he encourages businesses to tap into […]
The post Big Profit Amplifiers – Part #4: New Client Acquisition appeared first on Bill Caskey.
In this episode, Bill continues his series, “Big Profit Amplifiers.” He shares three more powerful strategies to increase profitability in your company. Learn how to shift your sales team from sellers to guides, the importance of knowing your numbers, and how to build an irresistible message. Implement these strategies to amplify profit and achieve greater […]
The post Big Profit Amplifiers – Part #3: Stop Selling appeared first on Bill Caskey.
In this episode of The Bill Caskey Podcast, Bill shares three more powerful strategies that CEOs, presidents, and VPs of sales can implement to enhance profitability. Continuing the “Big Profit Amplifiers” series, Bill emphasizes the importance of shifting from thinking about prospects to building an audience. He explains how understanding your audience’s needs, struggles, and […]
The post Big Profit Amplifiers – Part #2: Strategies to Expand Profitability appeared first on Bill Caskey.
In this episode of The Bill Caskey Podcast, Bill introduces a brand new series focused on maximizing sales revenue and profitability for CEOs, VPs of Sales, and leaders in higher-level positions. These “Big Profit Amplifiers” will revolutionize your sales process and help you achieve remarkable results. Throughout the series, Bill will share 15 powerful strategies […]
The post Big Profit Amplifiers – Part #1: Boosting Revenue and Profitability appeared first on Bill Caskey.
In this episode, Bill dives into a critical issue faced by sales professionals and leaders alike: the challenge of reaching the right decision-makers within organizations. Bill shares five key reasons why salespeople struggle to connect with CEOs and strategies to overcome these obstacles. Whether you’re a VP of Sales or a CEO, this episode will […]
The post Why Your Team Is Calling on the Wrong Person (And How To Fix It) appeared first on Bill Caskey.
In this episode, Bill discusses the importance of having a checklist to build a personal brand. The episode emphasizes the importance of personal clarity, authenticity, and consistency in building a strong personal brand. To download the free document: “How to Build Your Personal Brand,” go to http://billcaskey.com/personalbrand Also, if you’d like to schedule a […]
The post Why You Should Be Building Your Personal Brand appeared first on Bill Caskey.
In this episode of The Bill Caskey Podcast, Bill dives into the importance of building your personal brand as a B2B sales professional. He addresses the resistance and misconceptions surrounding personal branding and encourages listeners to see it as a way of doing their customers a favor by making it easier for them to make […]
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In this episode, Bill discusses 10 beliefs that “million-dollar” sellers have that most people don’t. These beliefs are centered around the core of how we think and approach our prospects and our role in the buyer-seller dance. He provides valuable insights and practical tips on cultivating these beliefs to transform your business and personal well-being. […]
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In this episode, Bill delves into the challenge of hiring the right marketing person for your company. He shares his insights on why most marketing people are not worth much to the company, and what to look for when hiring a marketing person who can actually generate results. Bill stresses the importance of the marketing […]
The post The Marketing Person Dilemma: How to Hire the Right Person for Your Company appeared first on Bill Caskey.
In this episode, Bill reveals the importance of creating a safe and comfortable environment for prospects in the sales process. Bill discusses the concept of “OK/NOT OK” and how it relates to our basic human need to feel okay. He shares practical tips on how to make prospects feel OK, such as not interrupting them, […]
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In this podcast, Bill interviews leadership consultant Karl Bimshas, bimshasconsulting.com. They discuss the challenges that leaders face in today’s world and strategies for effective leadership. Karl shares his background and experience in leadership and executive coaching, and they delve into topics such as communication, confidence, and imposter syndrome. Listeners will gain insights on how to […]
The post Strategies for Effective Leadership with Karl Bimshas appeared first on Bill Caskey.
In this episode, Bill shares valuable insights for territorial sales professionals who want to scale their business and learn how to generate customers more effectively. He tackles the question, “What would your business be worth if you were to sell your territory?” He also shares three important factors that sales professionals should consider in order […]
The post What’s Your Territory Worth? appeared first on Bill Caskey.
In this episode, Bill sits down with Tom Batchelder, author of Selling 180º. Tom works with companies in business development by challenging the way many of us think about traditional sales communication. They discuss what it means to be in sales today and why we should rethink our identity when it comes to sales. To […]
The post Rethinking Your Sales Identity with Tom Batchelder appeared first on Bill Caskey.
In a world where everything is about stories, do you know your company’s story? If you haven’t developed one, you are missing a huge opportunity to connect with your prospects. In this episode, Bill gives you a framework you can use to build your company story. It’s a simple framework, but it will help you […]
The post Why You Need a Marketing Funnel appeared first on Bill Caskey.
In this episode of The Bill Caskey Podcast, Bill gives you a replay from a recent LIVE that he did on Youtube, LI, and FB. In it, he discusses the value of taking inventory of your assets so that you can better serve others. He also discusses why every salesperson needs a marketing funnel and […]
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In this episode, Bill sits down again with Alan Allard. Alan is an expert in elite sales performance, and he shares some incredible insights on how to find fulfillment in your life and career. They discuss self-acceptance, false assumptions, and the dangers of self-criticism. This is a deep one you won’t want to miss! To […]
The post The Effects of Self-Criticism with Alan Allard appeared first on Bill Caskey.
In this episode, Bill shares a framework on how you can properly dissect any deal that you’ve been working on. He used this framework in one of his recent High Achiever coaching calls. When you dissect a deal, you can find out where you might have missed the mark and how to improve your process […]
The post Dissecting the Deal appeared first on Bill Caskey.
I just shot a quick video that teaches what I’ve been using with my clients entering my programs. It’s all about how to bet on yourself and get the most out of that bet. To download my FREE guide, “5 Reasons You Don’t Have Enough Clients”, just go to http://5reasonsclients.com!
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I was recently interviewed on a podcast where the host asked me why most salespeople are annoying. I thought my answer was so damn good I shot a video for you about it. In it, I share four ways you might be annoying your prospects, and you don’t know it. To download my FREE guide, […]
The post Are You (Accidentally) Annoying Your Prospects? appeared first on Bill Caskey.
Bill has a few things he needs to get off his chest, so why not record an episode about it? He reveals some of the curses of being a sales trainer and how that can help you avoid the same fate. He gets deep and gives you some actionable items that you can start using […]
The post Confessions of a Sales Trainer appeared first on Bill Caskey.
Are you up for some alternative growth strategies? I thought you might be. Therefore, I shot a video I thought you might like to see. In it, I share three alternative strategies to business growth in 2023. After all, you’re either a podcast listener of mine, or you’re on my email list, so I know you […]
The post Alternative Growth Strategies for B2B Sellers appeared first on Bill Caskey.
So often, a team will bring Bill in for coaching, and they are just looking for sales skills. But, the problem is typically much deeper rooted. It all starts with your inputs. If you get your inputs correct, your outputs will follow. In this episode, Bill gives you 5 inputs you must get right in […]
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I think everybody in sales should watch this video…it has to do with how to 3X your business simply by working on very specific conversion strategies. And I know it will help you, too. And that’s what I’m all about – helping sales professionals grow their skills – and their income. To download my FREE guide, “5 […]
The post 3 Simple Closing Strategies for B2B Sellers appeared first on Bill Caskey.
We can all agree that the first call is extremely important in the sales process. The first call is where you set the stage to be the guide on your customer’s journey. If you fail to do that, you’re doomed from the start. In this episode, Bill gives you a sure-fire method on how you […]
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A couple of episodes ago, Bill discussed “The Model.” Simply put, your thinking determines your strategy, your strategy determines your actions, and your actions determine your results. But how can we change our thinking? In this episode, Bill does a deep dive into your thinking. He gives five categories of thought you need to reexamine […]
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As we begin our 2023 year, we all have goals we have set out before us. It might be to grow your income, increase your closing percentage or make more calls. But, it can be easy to fail to accomplish your goals unless you have a proper framework to succeed. In this episode, Bill gives […]
The post A Simple Framework to Solve Every Sales Problem appeared first on Bill Caskey.
It’s a question I get everywhere: “Yes Bill, I know you want me to communicate my uniqueness but how do I find it?” In this episode I’ll give you a simple four-part framework for helping you unlock what’s unique about you in your market. This audio is from a live YouTube video that Bill did on […]
The post How To Unlock Your Uniqueness (4 Steps) appeared first on Bill Caskey.
In this episode, Bill shares a personal story about muscle recovery after an injury that applies every bit as much to you in sales or leadership. Are you strengthening the right muscles? The fact is that we can only be good at some of the things that our job demands. So, how do we accommodate […]
The post Are You Working Out The Correct Sales Muscles? appeared first on Bill Caskey.
In this episode, Bill receives a question from a listener who is worried about being able to cover a larger territory. Bill gives him some ways to reach a much larger client base without working harder or longer. And the answers might not be what you think! If you’d like to have, your question answered […]
The post How to Cover a Large Territory appeared first on Bill Caskey.
So often, I get questions from podcast listeners or clients who miss the root problem hiding under the surface. It’s easy to only see a problem at face value, but I want you to look deeper. In this episode, I take a listener question who is having a problem after he gives his presentation to […]
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In this episode, Bill sits down with Kathy Caprino, a world-renowned speaker and coach with a background in psychology. Kathy works with men and women worldwide on business frustrations and motivation. You can find out more about her and her work at https://kathycaprino.com/. This is part of our ongoing guest expert series, where we dive […]
The post How Do You Deal With Overwhelm and the Blues? appeared first on Bill Caskey.
Do you have a code of conduct? A lot of companies or organizations have one, but do you have a personal code you live by? In this episode, Bill gives you 5 codes that he believes should be part of the way you conduct your life. These are all from The High Achiever Mentoring Program […]
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We’ve all heard the mythological tale about Icarus using wax wings to fly but failed because he flew too close to the sun. But are you afraid to fly too close to the sun? In this episode, I discuss a problem that I have seen time and time again with my clients, the fear of […]
The post What Your Buyer Really Wants appeared first on Bill Caskey.
If you think the buyer only wants what you’re selling, that’s a huge mistake. In this episode, Bill gives you four things that your buyer really wants from life. And, they probably aren’t what you think. These things will help you better tap into their true desires and in return, help you better solve their […]
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Do you ever feel like you are out of control in the sales process? Sure. We all have it from time to time. Or, maybe you feel it all the time? This podcast is designed to help you. In this episode, I teach you how to take control of the Buyer/Seller dance and, in return, […]
The post Changing the Buyer/Seller Dynamic appeared first on Bill Caskey.
In this episode, I interview Brent O’Bannon (http://brentobannon.com) who is a high-performance coach. His philosophy is quite simple: Success awaits those who are crystal clear on their personal strengths and how those strengths match up with their career responsibilities He answers the question, “Why do some people succeed while others fail even though they have […]
The post Do You Recognize Your Personal Strengths? appeared first on Bill Caskey.
Everyone in your company is in marketing. Everyone. It is not a department any longer. That all changed with the internet. So what does that actually mean? In this episode, I’ll tell you. I’ll also give you some ways you can become “marketing minded” and give yourself an advantage in the market. Can this […]
The post Is Your Company Sales AND Marketing Minded? appeared first on Bill Caskey.
Ed Chaffin is the king of modern leadership content. He’s an author that I was blessed to have time to interview for this week’s episode. His new book is called “Uncommon Leadership for the New Reality.” And, I was immediately drawn to it when I got a copy of it. In our interview, Ed addresses the […]
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There’s no doubt that we are on the brink of a recession. But, we think it’s possible that you can avoid the adverse effects. In this episode, Bill gives you 3 tips on how to start pivoting your business and ultimately make it recession-proof to withstand anything that happens in the market. He also shares […]
The post Can You Recession-Proof Your Business? appeared first on Bill Caskey.
A special guest joins Bill on this episode of the Podcast, Brynne Tillman. Brynne is a LinkedIn expert and CEO of Social Sales Link. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. They discuss the power of using LinkedIn […]
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In this episode, Bill shares a clip from one of my clients who has completely shortened his selling cycles and eliminated price resistance in the sales process by making one big change, his brand. He started focusing on his personal brand and people now seek him out as the go-to person in his industry. Bill […]
The post How To Eliminate Price Resistance appeared first on Bill Caskey.
The guest on this episode is Alan Allard, author of ‘Seven Secrets to Enlightened Happiness.’ Alan is an expert in elite sales performance and he shares some incredible insights on how to find fulfillment in your life and career. Alan takes on a few listener questions regarding fulfillment and happiness and he gives you some […]
The post Does Performance = Happiness? appeared first on Bill Caskey.
I received a great question from a client last week regarding being the guide and how explicit we should be with our potential clients about that guidance. As you know, on this podcast I talk a lot about changing the mindset that we operate within. Being the guide is one of those mindsets. In this […]
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My guest this week is Dacia Coffey. She’s the author of a new book called “Corporate Caffeine” where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function. This is part 2 of a two-part series. Today we discuss some tactical ways you can […]
The post Using Tech to Improve Your Sales Process appeared first on Bill Caskey.
My guest this week is Dacia Coffey. She’s the author of a new book called “Corporate Caffeine” where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function. This is the first of a two-part series. Today we talk about alignment and next episode […]
The post How To Align Sales & Marketing (The Right Way) appeared first on Bill Caskey.
Why do we spend so much time on how to handle prospect objections and resistance? I think it’s a fool’s game. It’s a losing mentality. I prefer to handle any and all objections upfront, prior to them being a problem. Show Notes: How to be the guide that your prospects WANT to follow. Why we […]
The post “Never Handle Objections Again” appeared first on Bill Caskey.
The fact is that today, you want to create conditions in the market where you are in demand. This avoids the burden of you doing all of the outreach. With digital tech, there’s no reason you can’t make the phone ring. This episode tells you how to start thinking differently about your sales process. Show […]
The post How To Be “In Demand” In Your Market appeared first on Bill Caskey.
This is a 5-part series on 20 things you can do to 2X (or radically improve) your revenue in the next 12 months. There is also a document that goes along with this series. You can download the FREE guide here, http://billcaskey.com/podcastfreebie Each week I will walk you through the details of each of the […]
The post How to 2X Your Revenue – 5 Part Series appeared first on Bill Caskey.
This is part 2 of our four-part series on 20 things you can do to 2X (or radically improve) your revenue in the next 12 months. There is also a document that goes along with this series. You can download the FREE guide here, http://billcaskey.com/podcastfreebie Each week I will walk you through the details of […]
The post How to 2X Your Revenue – Part 2 of 4 appeared first on Bill Caskey.
I recently posted an article on LinkedIn outlining a training opportunity that I fell short on and lost the deal. In this podcast, I go a little bit deeper into what really happened and four lessons that you could take from my loss so that you can benefit from my failure. Also, if you’d like […]
The post What You Can Learn From a Deal I Lost appeared first on Bill Caskey.
Most of the time, little attention is paid to the philosophies we hold in certain areas of our lives. But, are you aware of how your philosophies can affect your results? In this episode, Bill gives you 5 of his philosophies that you can take with you to help you accel to the level you […]
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Recently, Bill did a webinar for high performers specifically about the dilemmas that they face in their world. In this executive summary episode, Bill reviews a few of those dilemmas. The fact is we are all wanting to get from point A to point B, and he gives you a 5 step process to help […]
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Everyone talks about achieving your True Potential, but is it really something you can acquire? In this episode, I challenge you to look at your potential in a completely different way. What do you need to let go of in order to reach it? The answer can sometimes be uncomfortable, but in order to really […]
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Where would you go if you wanted to double or triple your income? Well, Michael came to me. And the great thing about being in the coaching business is that some people see me as a vehicle to help them build income and wealth. In this episode, I’ll give you the prescription I gave him. […]
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You have an obligation to share your story. OBLIGATION…a powerful word but think about it. We all say we want our customers to succeed…yet we are reluctant to share our story. To share our value. To inquire as to whether we can help them get to their vision. High performers MUST re-embrace obligation. It frees […]
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The word ‘transformation’ is thrown around a lot these. Typically what it means is, work harder, do more, make more calls. But, to truly grow your business, you can’t keep doing the same things over and over. In this episode, I’ll give you 5 ways you can truly transform yourself and immensely grow your income. […]
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I was recently interviewed on a podcast, The Root Of All Success, episode coming soon, and was asked a question that I wanted to share with my listeners. The question was basically, “why did I become a sales coach”? I share my response and go a little deeper into what motivated me to start and what […]
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If you’ve ever wondered what a coaching call with Bill sounds like, this is the episode for you! Bill shares a preview of a coaching call he recently had with a client. This client has recently moved into a sales manager role and was looking for some help with how to coach her own team. Bill […]
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On this episode of The Bill Caskey Podcast, I take your listener questions and give you my best answers. The questions include: How do I motivate my team? How do I stay detached from big deals? How do I better understand the concept of detachment? How do I generate more leads in a micro-niche market? […]
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When I say the word “skill,” you typically would think of a personal sales skill like questioning or probing, or closing. But what if we expand the scope of what ‘skills’ really were? I think we should as we head into the next few years. We all know that the world of professional selling is changing and […]
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In this episode of The Bill Caskey Podcast, Bill discusses what it will take to be successful in 2022. The old ways that got you where you are will not be the skills to get you where you want to go. And, he gives you 5 skills that are absolutely essential for this year. […]
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This might be one of the most neglected metric in selling today: Closing percentage. That percentage of deals that you quote compared to the # of deals closed. Here’s a quick video I shot where I give you three areas that might be affecting your closing percentage and hopefully will help you to improve it. […]
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This is a common problem with professional sellers: Everything going well, or at least you think it is…and presto, there it is…the email from the prospect. “We’ve decided to go a different direction.” Yuck!!! I hate to say this – but it might have something to do with HOW you took your prospect through the […]
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This is a common problem with professional sellers: Everything going well, or at least you think it is…and presto, there it is…the email from the prospect. “We’ve decided to go a different direction.” Yuck!!! I hate to say this – but it might have something to do with HOW you took your prospect through the […]
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Tension can come from all areas of our life. But, how we handle this tension can create harmony or create disharmony in ourselves. In this episode, I’ll give you some of the tensions to pay attention to and how you can handle them properly. To download my FREE guide, “5 Reasons You Don’t Have Enough […]
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Changes happen all the time and it’s often difficult to navigate them. The way we do it is through Clarity. In this episode, Bill gives you several areas of your business and life that you need to develop clarity in and just how you can do it. To download my FREE guide, “5 Reasons You […]
The post Creating Clarity in Your Business appeared first on Bill Caskey.
Do you feel stuck? It could be in your business, in your career, or really in any area of your life. Stuckness always seems to creep in, doesn’t it? As we approach the end of the year and we start planning what the next year will look like, we should pay close attention to this […]
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The WSJ just published an article in October ‘22, that suggested there are 700,000 sales jobs open right now in the US. My observations are congruent with that. In my client base, EVERY CLIENT is looking for sales help. EVERY. ONE. And with 7,000,000 unemployed (and going higher every month) it strikes me as odd […]
The post If you want a successful career in sales, do these 5 things. appeared first on Bill Caskey.