Basketball To Business: Recent Episodes

Myson Jones

What's up!

Welcome to the Basketball To Business podcast.

This podcast is basketball fanatics who happen to love the sport of business, too.

I'm Myson Jones, your host.

In these episodes, you'll get complete transparency into what it's like to operate a basketball training business and you'll learn from some of the best business minds in the game of basketball!

Follow me on social to learn more IG - @mysonjones Twitter @themysonjones Facebook @mysonjones

What's up, basketball trainers?

In our podcast episode today, I had a great conversation with Justin Wakefield, a basketball trainer and educator, where we explored a range of topics related to coaching and player development. We discussed the importance of having thick skin as an educator, effective techniques for teaching players of all ages, the ideal training schedule, and the concept of "your body is your level" in basketball. We even reflected on our experiences in industries like sales and hardwood flooring and how those lessons have influenced our coaching styles.

The conversation also touched on key themes like time management in training, using basketball as a tool for growth beyond the game, the importance of relationships and networking in the basketball community, and the different cultures of the sport in various markets. And towards the end, we emphasized the value of showing love, being a good person in the industry, and staying true to yourself through perseverance while building a successful training business.

00:00 Introduction and Thick Skin in Education
04:02 Effective Techniques for Teaching Basketball
10:12 The Ideal Training Schedule
12:24 Playing Off the Ball in Basketball
15:26 Your Body is Your Level in Basketball
19:10 Exploring Different Industries and Gaining Perspective
24:20 Efficiency and Time Management in Basketball Training
25:19 Using Basketball as a Tool for Building
26:04 Building Relationships and Networking in the Basketball Community
31:23 Understanding Different Basketball Cultures in Different Markets
37:25 Showing Love and Being a Good Person in the Industry
43:14 Perseverance and Staying True to Oneself in the Basketball Training Business

Overall, it was a deep, honest conversation about what it takes to be successful in basketball training and beyond. I hope you guys took away some solid gems from this episode. Thanks for tuning in, and as always, keep grinding and keep growing.

Until our next podcast episode!

What's up, basketball trainers? Hope everybody had an awesome Labor Day weekend!

Appreciate you guys waiting for this final episode of our special podcast series with Coach Peter, Coach Tyler and Coach Micah.

In today's episode, we continue to explore the myths and challenges of being a training professional, discussing the importance of cultivating customers through valuable educational content, the role of social media in generating revenue, and the need to balance entertainment with education. We also touch on the different success between in-person and online training, highlighting the necessity of strong communication with online clients. And finally, we'll share share with you our aspirations to expand into other sports and our hopes for the industry's growth and coexistence.

Takeaways:

Developing customers is more important than having fans, and providing solid educational materials is crucial to attract clients.
Social media can generate revenue, but it requires finding the right balance between entertainment and education.
The trainers have different revenue ratios between in-person training and online services.
Communication and engagement are key to retaining online customers and ensuring they use the training programs.
Expanding into other sports can provide additional opportunities for growth in the training industry.

Thanks for tuning in to this special podcast series! We hope you enjoyed the discussion and gained some valuable insights.

Stay tuned, as we might bring these great coaches back for another podcast series for more meaningful takeaways and conversations.

Don't forget to subscribe and share this podcast with others who might find it helpful. See you next time!

What's up, basketball trainers?

Part two of our special podcast series with Coach Peter, Coach Tyler and Coach Micah is here.

In this episode, we explore the importance of building a personal brand and understanding the business side of training professional athletes, from setting boundaries with clients to navigating the challenges of getting compensated by NBA organizations. We also delve into the complexities and rewards of the basketball training industry, highlighting the need to consistently showcase your value.

Takeaways:

Building a brand and putting out content is crucial for basketball trainers to showcase their value and attract clients.
The economics of training pros can vary depending on factors such as opportunity cost and travel fees.
Trainers need to understand the business side of their profession and set boundaries and expectations with clients.
There is a perception that trainers should not be compensated for their time, which is not the case in other industries.
Getting paid by NBA organizations can be challenging and trainers need to be prepared for delays.

What's up, basketball trainers?

It's been a while since our last episode. And so, we're back with a special podcast three-part series, where we'll dive deep into the business side of basketball training. This series will be split into three parts, with the first part airing today.

For the second time around, we're thrilled to have with us coaches Peter Danyliv, Tyler Leclerc, and Micah Lancaster. Together, we'll explore a range of topics, from shifting focus from NBA players to younger athletes, to the challenges of monetization and dealing with agencies. Tune in as we uncover the myths of training pros and share valuable insights on building a successful training business.

Part 1: Shifting Focus and Valuing Your Craft as a Basketball Trainer

In this first episode, we debunk the myth that training professional athletes is the ultimate marker of success, revealing the often low expectations many pros have for their training. The conversation highlights the shift from focusing on NBA players to developing younger athletes, emphasizing the importance of valuing your craft and getting paid what you're worth. We also stress that success as a trainer comes from building credibility and reputation in the community, rather than simply working with high-profile clients.

Takeaways:

Trainers need to determine the lifestyle they want and focus on building their business accordingly.
Trainers should value their craft and expect to be paid for their work.
Training pros does not necessarily lead to financial success or increased clientele.
Building credibility and reputation as a trainer is crucial for attracting pro clients.
Many pro players have low expectations when it comes to training and are not focused on improving their game.
Trainers should prioritize helping athletes get better rather than just maintaining their skills.

What's up, basketball enthusiasts? I turned 31 yesterday, and I'm feeling one year wiser!

I had some quality time to recharge and reflect, so I thought I'd share a few "beyond the court" thoughts since it's been awhile:

Taxes, and how crucial it is to understand tax obligations, especially the differences between an LLC and an S-Corp.
Passive income is often misunderstood; the IRS defines and taxes passive income differently. Also, our training income is always considered active business income.
Using basketball training to build, not live
Recognizing and maximizing the flexibility we have in our business decisions.
Taking time to recharge, like I did on my birthday, is essential even though it made me feel guilty initially
Overcoming constraints in our business

And just to let you all know, I'm opening up spots for consulting to help other trainers avoid the mistakes I've made and succeed in their own businesses. If you're interested in coaching or advice, feel free reach out to me on Instagram.

Have a good weekend everyone!

What's up, basketball trainers?

I wanted to share how a series of seven emails, written by a highly competent high school senior intern, generated a couple of thousand dollars for our upcoming league.

Some takeaways from this short podcast:

Email Campaigns Can Be Profitable
The effectiveness of how an email list is used is more important than the size of the list. Segmenting the list and ensuring high deliverability and engagement rates are crucial.
Selling through email can increase earnings per hour since the effort to set up emails is minimal compared to the potential revenue generated.
Regularly sending out offers helps gauge audience interest and preferences, providing valuable data beyond just generating sales.
It's essential to fully utilize the features of email campaign tools to maximize their potential and benefit the business.
Finding and mastering tools that can be game-changers for the business, such as CRM, chat widgets, automation tools, and email campaigns, can significantly impact success.
Hiring capable and precocious interns, especially those with relevant interests and experiences, can greatly benefit the business.

By optimizing and mastering the tools we already have, we can make a big difference in our basketball training business.

Enjoy your week, everybody!

Hey everyone! I want to share some insights from books like "Essentialism," "Ultimate Sales Machine," and "The Four-Hour Work Week" that I've been exploring.

Although I haven't implemented all of these strategies myself, I find the daily questions they suggest to be really valuable for improving time management and productivity.

Here are seven questions I think are worth asking. Pick one of these to ask yourself each day:

If this was the only thing I accomplished today, would I be satisfied?
What will I say no to today?
Is this decision a "Heaven YES"?
What is the obstacle or constraint holding me back from what's important?
If I only had two hours of work this week, what would I focus on?
Should I apply the reverse pilot test?
Do I need to reset my calendar with a zero-based time budget?

These questions help me stay focused and prioritize effectively. I hope they can be useful for you, too!

What's up, basketball trainers? This podcast is long overdue, but surely worth sharing.

I’ve been reflecting on some insights from a few books I've listened to, and I want to share my thoughts:

First, the quality of the questions we ask can significantly impact our growth. For example, asking "What are my customers doing regardless of me?" can help us understand and ride the waves of demand in our industry.
It’s crucial to recognize that trends don't last forever, so while we capitalize on them, we should also prepare to transition off them when necessary.
Additionally, observing what customers are figuring out on their own can highlight areas for innovation. One standout idea for me is addressing frustrations with the traditional AAU setup by looking at successful foreign models, like the club culture in Europe.
I also plan to focus more on why our top 10% of customers buy, as understanding this can enhance our marketing and customer relationships.
It’s essential to consider the right size for our business to maintain flexibility and avoid unnecessary complications.
Lastly, reducing interruptions to foster deep work and considering contrarian thoughts like scaling down ambition to achieve more realistic goals can be beneficial.

I hope you'll find these insights worth implementing to see how they can improve our basketball training business.

Have a great week ahead everyone!

What's up, basketball trainers?

Today, I’m just giving you an update to maintain consistency and connect with you all.

We're currently down 30% in trainees and revenue year over year, which isn't great news. However, we're improving our skills, systems, and team communication, which I'm happy about. We've had some growing pains with our lease relationship, but we're moving forward.
If you own your own gym, kudos to you! I haven’t experienced those specific challenges, but I understand both sides have their struggles. Right now, our rent is increasing by 50%, and we just moved all our equipment out of the gym.
Despite these challenges, I feel a sense of peace and excitement to continue learning and improving.
One key thing I’ve learned is the importance of "hiring" to buy back your time, as Dan Martell suggests. For instance, hiring a high schooler interested in business can help you focus on growth. Big companies spend a lot to identify problems, as defining them is half the solution.
Our 30% decrease could be due to factors like inflation, less organic content, or increased competition. This shows the need to execute wisely and develop skills for future opportunities.
Communication is a crucial skill in this industry, and I'm working on honing it through various sales and communication resources.
I usually harp on how business and basketball are similar, but there are also key differences that I'm realizing more and more.
Lastly, the 10-80-10 principle is essential: start and end with your trainees, but let others handle the bulk of the training so you can focus on other areas.

I hope you find this update helpful. Have a great 4th of July!

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Hey everyone, thanks for tuning in to the podcast. If you're a basketball trainer, I hope you find some valuable insights here.

SN: If you're watching online, don't mind the Disney shirt—I'm recording all at once, so yes, it's the same shirt from Monday. I'm really fascinated by Disney from a business perspective because they generate $60 billion a year and their stories resonate with both kids and adults. But today, I'm not here to talk about Disney.

Instead, I want to share something unorthodox: my interest in ants. I was observing ants recently and reflecting on Proverbs 6:6-8, which teaches about diligence and preparation. Ants work tirelessly without a boss, stockpiling food for winter. This proverb reminds us to adopt good habits now to avoid laziness and prepare for tougher times ahead.

I see a parallel between ants and us. Like ants, we can achieve much more together than alone. This is why I'm keen on finding another basketball training partner with flexible hours—it's like the difference between hunting rabbits and deer. Together, we can accomplish more and handle greater challenges. Preparing now, during the summer, by working hard and smart, ensures we can be at peace during the slower winter months.

I've learned that having a strong work ethic and smart strategies is key. Bill Gates once said that lazy people find the most efficient ways to do things, but that's not my approach. I believe in working hard first to work smart later.

So, let's build good habits now and be as focused and diligent as an ant colony. This idea also comes from an interesting article by Andrew Exposito on LinkedIn.

Let's learn from the ants and have a productive day! Talk to you next time!

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What's up, basketball trainers?

In today's quick podcast, I want to share a challenge we're currently facing in our basketball training business, Hoops University. This season is usually peak time for us, with kids out of school, but we're not technically a higher learning institution despite our name. I recently realized, similar to how medical residents learn under supervision, we could adopt a similar model.

Instead of focusing solely on marketing and recruiting, our main constraint right now is having enough trainers to meet the demand. The idea is to transition from being owner-operators to just owners, by bringing in people who are eager to continue their basketball education under our guidance.

I've been thinking a lot about recruiting and training new trainers. Finding the right teammates can feel like college basketball again with the camaraderie and teamwork. However, it's crucial to ensure they meet our standards and are well-received by parents.

Inspired by Dan Martell's "Buy Back Your Time," I'm focusing on hiring to reclaim time, not just grow the business. This involves applying the 10-80-10 rule: handle the first 10%, delegate the middle 80%, and finish the final 10%. This approach allows us to focus on high-value tasks while ensuring our trainees get quality training.

My goal is to find the right fit and create a sustainable model that benefits both our trainers and business. Thanks for listening, and I hope you found this helpful! If you did, please share it with another trainer. See you next time!

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I was catching up with Daniel Fowler, reminiscing about our basketball days and how we've transitioned into new careers. We agreed that reliability and camaraderie are key in pickup games, values we learned at Furman University.

Daniel also shared his journey from being a basketball player to a financial advisor, highlighting the challenges and opportunities he faced.

Hearing about his intense financial exam studies and the personal financial habits he's developed as an advisor was inspiring, showing how the discipline and integrity from our basketball days continue to shape our lives.

Takeaways from this podcast episode:

Reliability and camaraderie are important in pickup games and can contribute to a positive experience.
Values such as caring, urgency, and diligence learned from basketball can be applied to business and other aspects of life.
Transitioning to a new career requires taking a leap of faith and being open to new experiences.
Studying for financial exams can be challenging, but perseverance and a disciplined approach can lead to success.
Becoming a financial advisor can lead to personal financial growth and a sense of responsibility in managing one's own finances.

I hope this podcast gave you some value, not just in the basketball training industry but life, in general, too. 'Til our next podcast!

Hope you guys are having a great week so far :)

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What's up, basketball trainers?In today's episode, I discussed two intriguing topics: the similarities between pickup basketball and running a basketball training business, and a thought experiment about the replaceability of coaches versus trainers.

Reflecting on my early morning pickup game, where we lost by two points, I realized how both scenarios involve performing without an audience, emphasizing personal standards over external validation. This mirrors our backend work in training, where we strive to over-deliver despite fatigue or life's challenges.

Competing in pickup games is akin to our business approach—focusing on personal goals rather than competing against others, ensuring we provide high-quality training regardless of external pressures.

I also delved into the debate of whether it's easier to replace a coach or a trainer. While coaches might seem easier to replace due to their higher teachability and the less rigorous demands of running practices, trainers offer a more specialized skill set and often command higher fees.

Parents usually prefer seeing their children play in games, giving AAU organizations a slight advantage. However, the scrutiny and churn rate in AAU teams can be daunting, which is why I moved away from it.

Despite these nuances, I believe trainers are harder to replace due to their specialized skills and the high standards we maintain in our training sessions.

If you found this episode valuable, consider leaving a review to keep this podcast going. Your feedback is essential and much appreciated.

Have a good weekend everybody!

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What's up, basketball trainers?

For today's episode, I get the chance to have a conversation with Micah Lancaster, a well-known basketball skills trainer and the founder of "I'm Possible Training," an organization that provides innovative basketball training programs. He is renowned for his creative and effective training techniques, which emphasize skill development and attention to detail. His methods have gained widespread recognition and are used by players at all levels, from youth athletes to NBA stars.

02:07 Exploring the Limitations of the Constraint-Led Approach09:20 The Role of Defenders and Training Tools in Skill Development

15:11 The Problem with Blanket Statements in the Basketball Training Industry

28:57 Challenges Faced By Basketball Trainers

34:52 Investing in Knowledge and The Business Side of Basketball Training

I hope today's episode gave you valuable insights into the current landscape of the basketball training industry. Thank you for tuning in, and be sure to join us next time for more expert advice and in-depth discussions.

Have a great week y'all!

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What's up, basketball trainers?

I recently recorded one of my quickest podcasts ever, where I shared some thoughts on organic social media and how it intertwines with paid advertising. Lately, I've been reflecting on the importance of balancing day trading attention and leveraging platforms like Google My Business, Instagram, and Facebook. I'm learning that quality content tailored to each platform's audience—like parents on Facebook and athletes on Instagram—can effectively drive sales.

Additionally, I'm considering how to maximize the long-term benefits of platforms like YouTube, where content has an enduring impact compared to the fast-paced feeds of Instagram and Facebook. Our strategy involves prospecting through social media posts, using high-performing posts for Facebook ads to get the best return on investment.

Inspired by advice from Coach P and others, I see the value in creating and curating engaging content for our specific audience. This approach, though requiring more time and resources, is proving to be a valuable prelude to running paid ads.

Ultimately, our success hinges on our ability to create compelling content, acknowledging that curating ideas from others can enrich our offerings and better serve our audience. And organic content, especially during busy seasons, is key to building a repertoire of successful videos that can enhance our advertising efforts.

I hope this podcast has provided you some insights today. More podcast episodes for you guys soon. Have a good weekend everybody!

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What's up, basketball trainers?

Summertime is a busy period for us trainers, and unlike last summer, I'm aiming to work fewer hours while making more money. I believe it's crucial to give 100% to our trainees, even if we want to reduce our workload. Scarcity and urgency are still effective strategies in our business, and although we see some drop-offs due to travel and other sports, there's also an influx of new customers.

Right now, we're focusing on reducing expenses while maintaining the same number of clients. I'm revisiting the book "Gym Launch" and applying principles like offering fewer sessions, slightly increasing prices, billing on a 28-day cycle, and changing the teacher-to-athlete ratio.

Additionally, I'm looking at where we can cut 20% of our expenses without losing customers, which has been a fascinating exercise. Facebook ads didn't perform well in May, so we're pausing them for June, but Google My Business has been incredibly helpful. I'm also excited to apply strategies from Gary V's new book and get more advice on social media content from Coach P. We're using YouTube more to boost our search engine ranking, which is already number one in our area.

The summer season is a peak time for many of us, so it's crucial to maximize our availability. We recently had a mix of trainees coming and going, and we're tracking their behavior closely to use that data for future decisions.

Last week was hectic with a Nike camp, so I took some time to analyze numbers and make informed decisions. I'll keep you posted on our progress, and I hope these insights are helpful for you.

Y'all have a great day!

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What's up, basketball trainers? Hope y'all had a meaningful Memorial Day weekend!

As I get ready to assist with this Nike camp, I wanted to share some thoughts from a recent Instagram conversation with a basketball trainer about what it takes to be successful in basketball training. The answer is quite subjective; it depends on one's definition of success. For some trainers, success means having the flexibility to train a few times a week while keeping most of the profits. Others might own their facilities, managing hefty monthly fees, and love the challenge of a larger operation. Some trainers focus solely on online training and do quite well.

Personally, as the owner-operator of Hoops University, I am now more focused on recruiting teammates to help with training sessions rather than trainees or gym space. It's a grind and a hustle, but success varies for everyone based on their business model and goals.

What I've learned is that figuring out your business model is crucial. Some trainers integrate training into a team model, while others maintain separate training and team structures. I'll be discussing the pros and cons of these models with another trainer soon, possibly dedicating a full podcast episode to it.

Right now, the focus might be on different aspects like prospecting for trainees, finding trainers, or managing Facebook ads. With June's busy season upon us, balancing operational capacity with demand is key. There will always be churn, especially with athletes sticking to AAU teams, but it's all part of the exciting and busy journey of basketball training.

Thanks for listening, and I'm off to the camp!

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What's up, basketball trainers?

In this podcast episode, I dive into the world of business numbers, focusing on the concept of lifetime value (LTV) and how it relates to advertising, especially through Facebook.

My goal is to create a "money machine" that returns three to four dollars for every dollar spent. I reflect on my experience training kids from sixth grade to college and how understanding the cost of acquiring a customer through Facebook ads is crucial. It's not just about minimizing costs but also about acquiring high-quality customers who stay longer. I illustrate the complexity of calculating LTV by emphasizing the importance of considering the actual costs to provide a service, rather than a simplified formula of price times the number of purchases.

Tracking these numbers has made me realize the potential of focusing on private training clients who pay more and stay longer. The insights from LTV calculations have helped me determine how much to spend on acquiring new customers and how to grow our business efficiently.

Despite the numerous factors that affect costs and customer behavior, such as seasonality and changing expenses, the key is to aim for predictability and retention. By continually tracking data and adjusting strategies, we can enhance our business operations and better serve our clients, ultimately aiming for a higher return on investment in our advertising efforts.

Hope this helps you with your training business. Feel free to share your thoughts on today's episode on my ⁠IG account⁠ and I'll make sure to exchange ideas with you!

Have a great day everyone!

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What's up, basketball trainers?

I've been reflecting on the recent AAU tournament pricing issues. I noticed a tournament only offering day passes at $32.12, which sparked my curiosity about pricing elasticity in our industry. As basketball trainers or business owners, we have the flexibility to adjust our prices and gauge market demand. This pricing issue is particularly relevant now, considering my recent podcast discussing fairness and truth in these matters. Whether you're a parent or a tournament director, I hope you can see my effort to empathize with both sides and recognize that AAU offers benefits beyond just the basketball experience.

From a business perspective, I understand the challenges of running AAU tournaments and the tough decisions regarding pricing. The rising costs and the need to balance profits with customer satisfaction are significant hurdles. Prices for AAU tournaments have indeed increased significantly compared to when I played, and this has sparked debates about fairness and potential price gouging. While it’s not illegal, the economic pressures on both sides are evident.

As business owners, we must navigate this delicate balance and test our pricing strategies to find a sustainable model without alienating our customers. This exploration into pricing elasticity, understanding customer behavior, and making informed decisions will be crucial for our ongoing success in this competitive landscape.

Feel free to share your thoughts on today's episode on my IG account and I'll make sure to exchange ideas with you!Have a great week y'all!

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What's up, basketball trainers? I just got back from a mini retirement, or what some might call a vacation, and it got me thinking about how I work to grow my training business.

I've been trying to reframe my mind to understand that retirement doesn’t mean stopping work altogether, but rather focusing on the most exciting projects.

One thing I highly recommend is a time and energy audit—track your activities in 15-minute increments for two weeks, highlight what energizes or drains you, and mark how productive each task is. This has been eye-opening for me, helping me see what to delegate and how to maximize my efficiency.

Check more on this time and energy audit concept from Dan Martell's Buy Back Your Time and feel free to share your thoughts on my IG account.

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What's up, basketball trainers? As promised, here's the second part of our Half Time Break episode with Coach P, Coach Nick and Coach Tyler as we continue sharing our personal opinions about AAU and some real-life issues in the basketball training industry.

SN: You may hear some redundancies from our the first part of this episode, but surely you'll pick up some new thoughts about the same topic.

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What's up, basketball trainers? From our last episode, Coach Peter Danyliv filled us with his insights on some of the real-life issues in the word of basketball training industry.

This time, still with Coach P and together with two other basketball coaches who also have big time followings in the basketball space, Coach Nick Aldiero and Tyler Leclerc, we'll dig deep on some of our personal thoughts and opinions about AAU nowadays plus more riveting topics around the basketball training industry.

Thoughts on AAU and how it has developed overtime

00:47 Coach P's POV: No room for improvement for the Athletes

04:15 Coach Tyler's POV: The Goal of the AAU is Either Exposure or Development

06:10 Coach Nick's POV: Player's Goal in Joining AAU - Have Fun or Get Better

07:30 Middle Ground to Reduce the Potential Churn that Comes from AAU vs Training

08:58 Good Age That Kids Should Start Playing in AAU

Current Trend in AAU Coaching

09:15 Coach P: AAU Coaches - Skilled or Not?

10:30 Coach Tyler: School Coaches Making AAU Programs - For Money or For Athlete's Exposure

Myth: High Level Player can Turn Out to be a Good Basketball Coach/Trainer

12:02 Coach P: Being Able to Hoop Does Not Translate to One's Ability to Teach or Train

14:16 Coach Tyler: Teaching is a Completely Different Skill Than Playing

15:15:38 Coach Nick: No Correlation From Being a Good Player to Being a Good Coach

18:08 Coach P on Posting a Video of God Shammgod and Luca's Shooting Drills

19:27 Coach Tyler on Posting a Video of UConn's Shooting Drill

20:30 Correlation Causation Fallacy in Basketball Training

Difference Between Real-Life Training and What People See on Social Media

24:08 Coach P: IG and TikTok Contents are Different From The Actual Training (Personal note)

27:10 Coach Tyler: Blend of Showing To Social Media What Happens in the Actual Training + The Goal to Grow in-Person Business

28:30 Coach Nick: Personally Won't Trust Anybody Who Can't Communicate Effectively on Camera

Number 1 Constraint in Doing Online or Offline Basketball Training

34:20 Coach P: Giving Out Content for Years for Free

36:24 Coach Tyler: Basketball is a Very Limited Field

38:08 Coach Nick: Transitioning from Giving Out Free Contents to Promoting Paid Training

Ultimate Goal in Doing Basketball Training

40:40 Coach Tyler" Goal: To Be Done By 2030 and Then Move On To Something Else

42:12 Side Thought from Coach P on the Infamous Saying, "It's Not About Us (Trainers), It's About Them (Players)"

44:42 Coach P's Goal: To Make Money To Live a Good Life and Provide For His Loved Ones

45:34 Why Coach P Stopped Working/Training High Level Players

48:25 Coach Nick: Keep Doing What He's Doing To Eventually Help Other Coaches Build Their Training Business

Is There Really A Difference Between a Trainer and a Coach?

50:31 Coach P: Coaches Deemed To Be Always Right While Trainers Are Mocked For Charging Athletes Who Train With Them or For Training Them

52:20 Coach Tyler: Coaches Teach Athletes For Free, But Shouldn't Be the Same Case for a Trainer

55:45 Everyone's Thoughts on Payments for WNBA/W Basketball Players - It's All About Business and Basic Economics

Biggest Myths Coming Up as a Trainer

01:01:00 Coach P: Getting As Many High Level Players In The Gym Is What You Need...

01:02:08 Coach Tyler: People Get Into The Training Industry For The Passion Aspect Of it...

01:04:05 Coach Nick: You Need To Qualify Yourself To Everybody Else...

01:06:00 Coach Myson: You Need to Have a Huge Social Media Following to Have More Kids in the Gym and You Would Only Be a Successful Trainer If You Have Your Own Gym...

Resources That Help You Get Started In The Training Business

01:10:55 Coach Nick: Hired A Mentor

01:12:30 Coach Tyler: Book Called "E-Myth" by Michael Gerber

01:14:40 Coach P: Advice From His Dad

Apologies for the abrupt ending. This podcast a two-part series, so stay tuned for the second part on our next episode.

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Join me and Coach P as we talk about real issues existing in the world of basketball training industry, not to mention some interesting myths you might know of.

01:10 Use of Cones and/or Two Basketballs - Useful or Useless?

03:12 Use of D-Man (Defensive Mannequin) During Basketball Training

04:15 Two Ball Dribbling - Is this the most efficient way to learn ball handling?

06:50 Trainee's Imagination vs Use of Cones (Further Explained)

09:40 It's Not About An Individual; It's All about The Concept

11:40 Coach P's Experience with High Level Players

13:52 Advice To Trainers About Compensation When Training High Level Players

18:08 Interlude: Wanna Know One of Coach P's Pet Peeves?

20:25 In Continuum: Here's A Real Life Story Of It

22:17 Taking Credit For Your Player's Success and Failure

27:07 How To Win Your Audience thru Social Media Contents

32:40 The Concept of Competition from a Business Person's POV

34:20 Joining Basketball Conferences/Conventions - Worth it or Waste of Money?

39:22 What Makes A Basketball Conference Worth It For Trainers

42:13 Being A Selective Trainer With The Players That You Work With

47:32 What Makes Listening to a Podcast Unbearable

49:00 Being an NBA Trainer Doesn't Mean Much

If you have other taboo topics in the basketball training industry that really aren't discussed in this podcast, go ahead and comment them below.

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Sharing with you my personal experiences and gained knowledge about my journey from doing a 9-5 to being a full-time basketball trainer. Make sure you tag someone who's on this journey with you or you know who wants to get on this journey.

00:56 Two Thing to Make It Possible To Replace Your 9-5 With Basketball Training

01:26 Some Advantages of Having/Renting A Gym Space

02:09 My Personal Journey Replacing My 9-5 To Being A Full-time Basketball Trainer

02:49 Fear of Loss and Not Having Benefits At The Initial Phase

03:16 Seasonality in the Basketball Training Industry

03:51 What You Can Get from Reading "Profit First"

04:21 From Focusing on Hoops Institute to Establishing Hoops University

05:01 Is It Really Feasible to be a Full-time Basketball Trainer?

05:46 Here's A Hack in Replacing Your 9-5 With Basketball Training

06:08 From Profit First - Target Allocation Percentage

07:36 How To Pay Yourself as Owner and Trainer of Your Basketball Training Business

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Basketball trainers! Are you familiar with Alex Hormozi's $100M Offers? If yes, maybe you can share your takeaways on this podcast. If not, this book might be something that you'd like to check out.

01:16 One takeaway from reading the book: The demand has to flow. And once demand flows, cash flows, too.

02:55 A business strategy (I read from the book) that we recently did which gained result within the hour

04:05 From Joe Rogan: "Desire is a contract you make with yourself until you get what you want."

05:07 From Sean Hardin: "You have to appraise a diamond. You can find a diamond, but you also don't know it's worth until you appraise it."

06:26 People are gonna pay more for the same thing than they are originally were based on how they perceive the service itself.

07:04 Always trying to generate demand is tough.

07:33 What we do about our churn rate

08:00 Scarcity and Urgency To Increase Demand in Business

08:41 My Personal Takeaways

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What’s up, basketball trainers?

I know it’s been a while since our last podcast. Quick question for you guys: Are you having problems or challenges in growing your basketball training business?

Well, it’s Marketing Monday for Hoops Institute, and the founder of the renowned Bricks-To-Clicks® Marketing program has joined us to share his insights that could help us basketball trainers build and grow our training businesses.

Dr. James Barnes, a Mississippi State University professor and author of ‘5 Social Media Mistakes Your Business Should Avoid’, is also a Youth Basketball Coach for 20+ years now.

In this podcast, let’s all learn how we can market, and even run, our training business effectively, day-in and day-out. And with the current economic status, Dr. Barnes got something for us to look into to be able to thrive and survive as small business owners.

And trainers, is a Marketing Course really worth purchasing to help us out in the industry? You’ll find out!

Well, one thing we know that’s worthy is watching and listening to this podcast. Let’s go!

01:30 3 Magic Questions That Your Website Should Be Able to Answer

04:00 What really is “bounce rate”? And why is it important?

06:35 What Did Coach Myson do when he first watch Dr. Barnes video about the 3 Magic Questions?

07:16 What these 3 Magic Questions Really Can Do When Marketing Your Brand on Your Website

09:00 What Other Strategies/Tools That Could Help Businesses Survive

11:19 Knowing “The Problem” Is One Of The Key To Hook Potential Clients

14:57 How Positive Encouragement Relates To Marketing Your Business

17:28 How Can We Use Technology To Boost Brand Awareness?

18:30 How To Quantify Efforts Towards Brand Awareness To Thrive and Survive

24:45 How Outsourcing Can Help You Run Your Business More Efficiently

27:44 What To Do If You Feel Like Your Business Is No Longer Growing

31:56 What Small Business Owners Should Focus On In Terms of Economic Perspective

35:24 Everyday is A Competition In The Business World

37:30 Some Successful Business Stories You Need To Hear Today!

45:13 How Often Should You Communicate Your Brand To Your Prospect Clients (Consistency!!!)

50:06 What You Need To Know In Doing Advertising Campaigns

53:08 One Mistake That Everybody Makes When Checking Out Different Marketing Campaigns

54:50 Why is a Marketing Course Worth Purchasing?

Feel free to share any of your insights or comments on today's podcast. And if you want to know more about Dr. James Barnes and his Bricks-To-Clicks® Marketing program, just click on the links below:
https://brickstoclicks.extension.msstate.edu/

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⁠⁠Email Me!⁠⁠

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Yes, our Facebook accounts (personal and business) got hacked thru the Ad platform. Two problems because of this:

Compared to IG, it's in Facebook where our customers can swipe their cards to pay for our services
We've got a fair amount of leads from Facebook and we're gearing towards ramping up the advertising spins to get more customers

But, we're also taking this unfortunate event as a blessing in disguise because:

This gives us the idea to explore more on other marketing strategies such as Google Ads and there's nothing wrong with refocusing back on doing email marketing and other Gorilla marketing tactics which have been proven effective before the internet era
We are reminded to make sure to get email addresses, phone numbers and other contact info from our clients in case we lose access to our social media and other online accounts that we use in marketing our training business
May it be paid advertising or organic ways (flyers, business cards, etc.) to market the business, as long as we see it effective, then why not?

Our takeaways:

Be creative and diversify your marketing tactics for your training business.
Don't forget to secure all your social media and other online accounts all the time!

Hope this helps you out! Busy season is here, work hard, have fun!

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⁠Email Me!⁠

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I want to talk to you about a tool that is free+ and will help you manage your basketball training business better than you ever have before. Https://apps.apple.com/us/app/hoops-institute/id1642567806 --- Send in a voice message: https://anchor.fm/basketballtobusiness/message

First episode of the new year! If there is one thing that you should consider doing this year, It is reading one book…--- Send in a voice message: https://anchor.fm/basketballtobusiness/message

A lot of trainers have been recommending this to me and I don’t often say a book is a must-read, but "Profit First" definitely has earned it. This book focuses not only on the heath of your business, but making sure you have your ratios intact.

Also with Profit First, similar to the so-called "Envelope System", you've got pockets of:
- Operating Expenses (i.e. gym rental, teammate fees, marketing fee, etc.)
- Profit Account
- Tax Account
- Income Account
- Owner's Compensation Account

So, anyone running a basketball business should listen to this and I guarantee that it will change your perspective on your business' finances going into 2023.

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What's up, basketball trainers?

Coach Korey Harris is back to give us more insights about the "then and now" of the basketball training industry.

Discover Coach Korey's basketball journey and let's all learn how his personal experiences led him to becoming one of the great trainers in this industry.

And in case you've missed Coach Korey's previous interview with Hoops Institute, here's a link for you:

https://spotifyanchor-web.app.link/e/VhursbGCdvb

Want to get in touch with Coach Korey? Check him out on these links:

The Transition (Official Website): https://basketballcoachingconsulting.com

Instagram: https://www.instagram.com/koreyharris

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What's up, basketball trainers?

You're about to listen to a quick role play with Coach Joshua Mercado. He's a basketball trainer who's about to roll out a new service to an athlete's parent.

With role playing, it can help you figure out how to start and keep a good conversation with your prospect clients while marketing your training business effectively.

So, if you're a basketball trainer who's having a bit of a challenge in making a good conversation with your clients in rolling out a new training package, hopefully this video will help you out.

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You can connect with Coach Josh on Instagram: https://www.instagram.com/prime.by.design.training

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What's up, basketball trainers? In today's podcast, I will share with you some tips on how to earn revenue during the winter season.

Let's talk about:

Camps
Clinics
Operating Capacity
Coaching
Private Training Sessions
Training Beginners
Ancillary Services
Client Acquisitions

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For this week's Half-time Break Session, we're giving you Coach Korey Harris, Founder of Student of the Game Training Co., LLC and General Manager of Shoot 360. Coach Korey is a skill development coach who's aim is to offer elite skill training to basketball players and challenge them with the same teaching and concepts taught on the NBA, WNBA, and college levels.

In today's podcast, you'll hear from Coach Korey insights on:

The importance of being organized to succeed in your training business
The importance of strategy, and expanding your current skill set to continue attracting opportunities for consistent growth
What basketball trainers can gain from training high level players
How can you maximize your players' efficiency on the court

Let us know if you want a Part II of this podcast with Coach Korey and we'll make sure it'll happen!

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Another Quick Break session with Coach Myson. This time he talks about the two underrated tools to help basketball trainers manage their time better:

Calendar (Having a time budget is crucial)
Reminders (Having visibility towards all of those tasks and internal thoughts helps fill your calendar with important and urgent tasks).

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Another Quick Break session with Coach Myson. This time he talks about the two underrated tools to help basketball trainers manage their time better:

Calendar (Having a time budget is crucial)
Reminders (Having visibility towards all of those tasks and internal thoughts helps fill your calendar with important and urgent tasks).

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

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Another Quick Break session with Coach Myson this week as he shares his thoughts and experience on things that will help you improve your communication (sales) and grow your basketball training clientele.

Pay attention to signals in communication
Focus more on why customers buy over how to sell

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Another Quick Break session with Coach Myson this week as he shares his thoughts and experience on things that will help you improve your communication (sales) and grow your basketball training clientele.

Pay attention to signals in communication
Focus more on why customers buy over how to sell

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

The Basketball Trainer Mastermind Facebook Group

Email Me!

Myson Jones’ Instagram

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What's up, basketball trainers? Been a long time since our last podcast.

Today, Coach Myson will give you some communication hacks that can help you better market your basketball training business. Hope you'll find some gems here!

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What's up, basketball trainers? Been a long time since our last podcast.

Today, Coach Myson will give you some communication hacks that can help you better market your basketball training business. Hope you'll find some gems here!

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Coach Myson spreading some thoughts again before going back to the gym. This time, he’s gonna give you tips about basketball training business before the Q3 ends.

Adjust the capacity of your training sessions based on your goal size.
Track at least one of these metrics: Active client list and Operating Capacity.
Use school calendars per district as basis for skill clinic schedules.
Increase the value of the training service you’re providing.
Squeeze the heck out of the summer months!
Work backwards.
Pull out and update your budget.
You can save time in managing your training business by using some tools (like The Playbook).

_____________________________________________________________________________________________________________________________________

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If you don’t have a consistent clientele at the price point you’re charging, you’re probably charging too much. Simple as, here is a case as to why you should consider lowering your prices. It can even be temporary, but it’s worth the test.

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For our last CTTC Overtime Session, Ryan Fabela talks about cashflow, expenses and taxes and how you should structure your basketball training business as a simple trainer and as a growing trainer. If done properly, this will really help you save as much money as you can as you put your time, sweat, and even tears, in running and eventually growing your training business.

Watch til the end as these four coaches wrap up the CTTC Overtime Sessions. But in case you miss the first three sessions, check them out on here at Basketball to Business Podcast.

You can also visit our Youtube channel: https://www.youtube.com/c/HoopsInstitute

Thanks y'all!

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On to our next CTTC Overtime Session, Coach Myson Jones of Hoops Institute talks about stats, numbers, and business. According to him, two things that you need to start looking at in your basketball training business:

Number of active trainees (monthly basis)
Operating capacity

Learn more about these two metrics in detail and how it will help you grow your basketball training business.

And don’t miss the last CTTC Overtime Session and discover why you would need to have a Ryan Fabela in your training business!

PS: Please bear with this episode as some portions of it had a bit of technical issues. And you might want to watch it, too, on Hoops Institute Youtube channel for better understanding as Coach Myson did this episode while presenting a Google sheet.

Link here: https://youtu.be/eFbUxQKUEN0

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In this second CTTC Overtime Session, Korey Harris will share his processes and philosophies on player development, which are as follows:

Gather available films of the player and collaborate with the player and with people involve in this player’s development
Create evaluation videos of the player and use drills that build the player’s foundation
Use concepts and drills to challenge a player’s decision making ability
And more!

These may be common knowledge, but know that CONSISTENCY is the key here as a player development coach.

Watch out for the next episode as Coach Myson talks about STATS, NUMBER and BUSINESS!

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Hoops Institute, along with Phil Morrison, Korey Harris, and Ryan Fabela did an Extended workshop from the CTTC Conference, discussing business and answering any unasked questions. This will be a four-part overtime session, so make sure to watch out for the next three episodes after listening to this one.

We have Coach Phil on this first episode as he talks about what's called "The Trainer's Blueprint", sharing his insights on how to grow your training business in your community. Topics include:

How to price yourself as a trainer
How to secure gyms
How to gain more clients
How to leverage networking and social media
And more!

Next episode will be Korey Harris on Skill Development, so stay tuned!

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Calendars are more important for our Basketball Training business than we realize it. Here are my top three reasons why you should get a calendar if you do not have one!

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Are you stunting the growth of your 🏀 training business? Recognizing the friction points in your processes can free up capacity for you to expand & be more efficient trainers!

If you’re in need of a system but don’t have time to set them up then no worries. We got you covered by setting up everything for you with The Playbook 🔥

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Sharing some wisdom that Ganon Baker shared with us a few weeks ago. It rings true and is the new motto moving forward!

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What's up, basketball trainers?

Here are some pros and cons of Cash App and Venmo versus other payment service providers. Know that choosing the right payment software for your 🏀 training business is crucial for success!

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Consider this if you’re planning on training full-time, or if you’re considering going back to training part-time.

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10 Takeaways From The Committed To The Craft Conference (from Coach Myson’s POV)

00:46 - 1. Have a timetable with the goals and with the impact you want to have.

01:23 - 2. The solution is near to the pain point.

01:47 - 3. Everybody has a story. Master your own.

01:53 - 4. Train the player, not the name.

03:11 - 5. Your net worth leads to your network.

03:29 - Recap of First Five Takeaways

04:16 - 6. Be an expert.

05:03 - 7. Doing this for the money makes us miss the small interactions that show athletes that they matter.

05:28 - 8. We either coach it or we allow it.

05:45 - 9. Building relationships start on the court.

06:08 - 10. There is no balance.

Thanks to all the coaches, trainers and basketball enthusiasts who spent their weekend with us at the conference! Appreciate y’all!

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I’m not totally against Ca$h App and Venmo, I just don’t think that should be a basketball trainers main payment acceptance method.

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What would you go back and change to make you a better player? Your scholastic playing days could be over, but maybe we can implement them in our business instead.

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I love Jalen Brunson’s pace. It reminded me of the pace for our industry, and performing great in our current quarter while preparing for the next. They’ll be here before we know it.

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Kids are out of school or almost out of school. Have you prepared for that?

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In today's podcast, we have Tim Springer, an international basketball player development coach who has worked with NBA, WNBA and other international players. He is the founder of Spartan Basketball in the San Antonio area, with the vision of developing not only great players but leaders in society. Listen to this interview as Coach Tim gives some insights on how to grow your basketball training business by building an efficient website and with the help of The Playbook. And guess what? Coach Tim will be attending the Committed To The Craft event, too! If it's the first time you've ever heard of that conference, click on this link to know more: https://committedtothecraftevent.com/ Want to connect with Coach Tim Springer? You can visit his social media accounts! Facebook: https://www.facebook.com/coachspringer Instagram: https://www.instagram.com/coachspringer/ Twitter: https://twitter.com/coachspringer Youtube: https://www.youtube.com/c/TimSpringer ___________________________________________________________________________________________________________________________________________________ Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones’ Instagram

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This is a quick interview with Coach Martin Anderson, a former professional basketball player here in the US who also made his way overseas. Talk about Spain, Italy and some other countries outside the US. Listen to this podcast as he tells us a little bit of his journey entering the basketball training business.

Oh, and he's attending the upcoming Committed to the Craft Conference in Louisville, Kentucky! Maybe you'll be interested, too, once you hear from him why he's attending. Hope to see you guys there!

If you want to know more about Coach Martin, visit the links below:

Facebook: https://www.facebook.com/martinandersonbasketball/

Instagram: https://www.instagram.com/martinandersonbasketball/

Youtube: https://m.youtube.com/watch?v=LVaMIMZ0C7Q

Event website of the Committed to the Craft Conference:

https://committedtothecraftevent.com/

___________________________________________________________________________________________________________________________________________________

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It’s Deload week in our basketball performance training program. Which made me think of Parkinson’s Law. Our work contracts or expands based on the time that we allotted. If we only have five minutes to do it, it’ll take five minutes. This episode will hopefully help you improve time management and feel better about your productivity.

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We all need substitutes. Hopefully you’ve found him/her, are looking, or you are training that person!

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It’s marketing Monday so we’re talking about advertising, ideal customers, and how to qualify your prospects and buyers! It’s good stuff if I do say so myself ;-D

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I hope you all are making the best out of your basketball training business! Happy Friday to you.

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Here is an objective way to think about your pricing.

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Just here to give you some ideas on what business structure your basketball training business should have. This matters much more than we all realize. It could save you multiple thousands when it comes to tax season! Check with your CPA about this, because I’m not giving you accounting or legal advice, just something to ponder!

Disclaimer:

I am not a CPA or a tax advisor or a tax practitioner.

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Feedback is a gift, although it can be frustrating sometimes. Whether that’s a parents feedback or data from an important metric, it’s all useful.

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I used to always cringe when people said that there is an abundance and that they don’t compete against other basketball trainers. Now, I actually understand that and see why they say it.

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As basketball trainers, I’m sure you are familiar with skills clinic. With so many school districts (in your proximity) that don’t have school sometimes, lots of kids are willing to attend basketball trainings during these times and lots of parents as well who are willing to have their sons and daughters train.

Watch this short video of Coach Myson Jones as he gives some quick thoughts on skills clinics. You could also learn a thing or two on how you’ll prepare for your next skills clinic. This is something that you might want to take advantage of and maximize to increase your clients and grow your basketball training business. Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group Email Me! Myson Jones’ Instagram

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Today is Finance Friday, but I also want to talk about fulfillment, too.

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Seasonality is real. The game is a game full of runs. Hopefully you’re making a good run approaching peak season.

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Someone asked me “How do I know when it’s time to train full-time?” I didn’t do it the right way, but I have some thoughts as to how I would do it now if I were planning on quitting my job to train full-time. Hopefully this helps.

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Before we end this first quarter of 2022, we had a talk with Phil Morrison about the upcoming "Committed to the Craft" Conference, an event for basketball trainers and coaches. Listen to this podcast and hear for yourself why you guys should consider going.

But just to give you a brief background about Coach Phil, he is the founder of Hoops for Christ organization in Louisville, Kentucky. Concurrent to this, he is a NIKE Camp Director for Kentucky and is the Director of Basketball Training at MidAmerica Sports Center in Louisville. He, as well, has led camps and clinics internationally as a skills development trainer.

If you're interested to know more about Coach Phil and his professional basketball experiences, you can visit the links below:

Hoops for Christ Website: https://www.hoopsforchrist.org/

Youtube Channel: https://www.youtube.com/user/HoopsforChrist

Instagram: https://www.instagram.com/basketball_missionary/

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Shout out to my guy Ben Bader for helping us get back on track with focusing on the math behind the marketing. Any basketball trainer who wants to scale their online program needs to talk to Ben because he legit and gets results!

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There’s so much hypocrisy in the training space. I’m talking about the hypocrisy on the business side this episode. Specifically trainers who claim they have certain goals, but don’t do the work nor are willing to do the work to achieve it. Which is not a problem, just don’t say you want it if you’re not willing to work for it. Sound familiar???

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We got a 21% increase in clientele last week. Here’s what went into it and why I think it’s helpful to track your active clients on a consistent basis.

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You’re a superstar. But, how great would it be to have a solid team around you as well?!

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Get to know Coach John Hansberry, a 23-year old basketball trainer in South Florida who runs his own business called JQ Basketball Training.

In this interview, Coach John shares his basketball journey from being an enthusiast to being an athlete and eventually transitioned to being a basketball trainer. While he has a full-time job, he still manages to grow his training business day and night.

Listen to this podcast and learn insights about growing your basketball training business with the help of social media, balancing your time as a trainer and some encouraging words to continue your journey in the world of basketball.

If you want to know more about Coach John Hansberry and JQ Basketball Training, visit the links below:

Official Website: https://www.jqbasketballtraining.net/#/

Facebook: https://www.facebook.com/jqbasketballtraining

Instagram: https://www.instagram.com/jqbasketballtraining/

Youtube: https://www.youtube.com/channel/UCveYqp4q3AUafi30G5Pw9eg

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I think most basketball trainers should run paid advertising. Here’s why.

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This is not a comprehensive list of the pros and cons but some that stood out to me based on previous conversations from a few trainers. I hope this is a thought experiment that interests you and there is some value in this episode. Thanks for listening!

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Events are a a good marketing practice. We learn how to promote and build anticipation. But, some of us miss out on a huge opportunity by not taking advantage of the days that kids are idle because they are out of school. There are many days in their respective school district that they are out of school which could be a great opportunity for us.

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I met with someone who put me on game yesterday. In tomorrows episode I may share some of the notes I learned. But, it’s whatever Wednesday so this episode is a quick rant before it was time to return to work

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Today is about thinking, strategy, and creating standard operating procedures to free up some time to focus on the important things that need my attention.

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The Super Bowl taught me a few more getting lessons worth sharing. One in particular actually got a conversion out of me.

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Dope interview coming soon with John Hansberry. He shared good advice. One thing mainly with what he does on IG to get at least 1 new client each week.

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I love basketball training. I do think we get our horse blinders on at times and stop focusing on other areas that may interest us or help us reach personal goals. We work so hard for a vehicle that sometimes, just won’t be the vehicle that gets us to where we many want to go.

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I have been watching Undercover Billionaire and so far I have mixed feelings on it, but there are some pretty cool tips that I think apply to all of us!

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Coach Koran Godwin wants gave me some great advice. Use Basketball Training to build, not to live. I also talk about the business model of AAU versus 🏀 Training, and why I think 🏀Training wins nine times out of 10! Schedule a call with me if you are interested in the PLAYBOOK for your Basketball Training business. Https://hi.hpsini.co/ig

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This is a medley of thoughts. Sensors around continuous improvement, systems, hiring green or a hiring great and whatever that means, and inspecting what you expect.

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We had a Playbook user double his income. And another increase his revenue by 37%. Both in large part due to The Playbook. We want to be pack the gym, but do we have the systems in place to even have that type of growth, and do it while still providing good service?

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It is the perfect time to improve our communication and processes so that we can be prepared for our busiest quarter(s) of the year. I am pretty proud of this quick episode and think it represents marketing Monday very well. Hopefully it helps you out.

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Passive Income Doesn’t feel so passive right now. Our vehicle for it is Hoops Institute. I’m curious to know what yours will be.

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Giving you my thoughts on hiring and the couple of advantages of not having your own gym.

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For our very first podcast interview this Year 2022, we introduce to you Cristian, co-founder of The Durable Athlete. Coach Cristian is a Durability and Performance Coach in Austin, Texas. In this interview, we talk about durability personally and professionally. Plus, a bit of business financial management based on Coach Cristian’s personal experience that basketball trainers should take note of, especially since the tax season has just started. Trust us when we say that this video is worth listening to!

If you're interested to know more about Cristian and his training business, visit the links below:

Website: https://durableathlete.com/

Facebook: https://www.facebook.com/The-Durable-Athlete-110885526964357

Instagram: https://www.instagram.com/cristiangplascencia/

Twitter: https://twitter.com/CoachCristianGP

Youtube: https://www.youtube.com/channel/UCicuoOU-myrPUSkKzg8W3Eg

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

The Basketball Trainer Mastermind Facebook Group

Email Me!

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I can’t lie, I slightly wanted to come at basketball trainers out there who cap and let their ego use them to look good or tell a false story. It’s Finance Friday! Have a good time crunching some numbers.

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I like PJF’s course Durability Code. It has my body feeling pretty good. So, what’s the equivalent of that in my basketball training business? And in Hoops Institute? Also, I’m interviewing someone soon who I’m sure will have a great answer to this, too!

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There are depth charts and there are org charts. The org chart reminds me of the business version of a player depth chart. As we are “snowed” in, I am auditing and thinking about where I stand on the organizational chart and how to give myself a promotion.

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I want to finish up some thoughts on delegating, how you can get started incrementally, adding value, and word of mouth. Have a great weekend! Check out the Playbook for your 30-Day Free Trial at https://basketballbusinessmarketing.com/the-playbook

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There are pieces of wisdom that trainers have mentioned on this podcast that I have not bought into wholeheartedly and tried to apply to my business game. One of those is Jordan Lawley‘s wisdom on delegating. It is a very very big buzzword, but has a lot of nuances in details within it. Sounds like the game of basketball, right? Dive into this episode to learn A little bit more about my experiences with delegating.

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Some of us own a basketball training business and some of us have a job as a basketball trainer. I don't shun either one of them. I think they both have their benefits.

We are actually in-between right now. Where do you currently stand?

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It’s marketing Monday. Quick talk around skills clinics during each months off day, and The most successful Facebook ad that we have ran. Get our free course on how to get basketball training clients fast at https://www.basketballtrainersecrets.com/fast-5459

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Finance Friday is all about looking at our numbers and actually enjoying the process. The numbers tell a story often that we did not previously know. I also talk about this process of finding a gym facility and what I am learning. Lastly, I talk about two things that are really important as we make an annual plan within our Basketball Training business.

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It is that time of year to begin scheduling your spring and summer time for court reservation. We are not the only sport that uses an inside court, so get in early. And, it is worth spending at least one hour to find out what school district your athletes attend.

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We are two weeks into looking for a new space and here are the most important things that I am realizing right now.

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Another interview hosted by Coach Myson Jones of Hoops Institute will give you more insights about the basketball training business. This time, it is with Ben Teer, the owner of Teer Basketball Training which provides basketball training through Maine, New England, and the US.

Listen to this podcast interview with Coach Ben and understand topics about personal finances including the benefit of paying off your debt, gym contracts, price structuring, social media and more which basketball trainers should watch out, especially if you're aiming for a long-term business in the basketball training industry.

TIME STAMPS:

00:31 Ben’s Journey in the Basketball Training Industry

02:04 Ben’s Mission: Make An Impact On His Own State

04:03 Status of Player Recruitment Amidst Pandemic

04:58 Managing Parent’s Expectation: D1 VS D2 Player Category

06:17 Suggestions for Running a Great Basketball Tournament/Showcase

08:24 Not a Big Reader But A Huge Learner

10:36 The Quality of Your Questions Determine The Quality of Your Life

12:24 How Competitive is Coach Ben As a Player and As a Coach?

15:16 What does the Year 2022 Look Like for Coach Ben?

17:46 How Important Is Personal Finances For Trainers

19:38 Coach Ben’s Stand About “Opportunity Cost” (Balancing Time While Earning)

22:18 How Do Coach Ben View Social Media In the Last Couple of Yeas

25:48 The Challenge in Posting Social Media Contents To Grow Your Basketball Training Business

28:49 Factors To Consider To Get a Good Return on Investment

31:30 How Coach Ben Manages ALL His Training Sessions EFFICIENTLY?

36:02 Dealing With Gym Contracts

39:27 The “Tug of War” in the World of Basketball Trainers

46:20 Everything You Need To Know About Price Structuring (Computations Done For You!)

51:54 What’s More Important Than The Price of Your Training Sessions?

55:42 Coach Ben’s Advise to Basketball Trainers

57:37 Coach Ben’s Partnership With New Balance

If you are interested to learn more about Coach Ben and his basketball training business, visit the links below:

Website: https://www.teerbasketballtraining.com/

Facebook: https://www.facebook.com/teerbasketballtraining/

Instagram: https://www.instagram.com/coachbenteer/

Youtube: https://www.youtube.com/channel/UCQu-oWqGTedyU4BH8GlT1dA

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

The Basketball Trainer Mastermind Facebook Group

Email Me!

Myson Jones’ Instagram

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This is a brief topic that Ben Teer and I talked about during our interview. I don’t think we spent as much time on it as I wanted because we covered so many topics, but I had some more thoughts that I wanted to share based on this. It really is important and something that will help us be more realistic about our basketball training BUSINESS and its health.

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New Hack Alert! What habits do you want to begin for yourself in 2022? Which habits will be the most impactful for your training business? No matter what it is, habit stacking can help you make it more consistent. Shout out to James Clear and Atomic Habits, it’s a great read.

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Two big words, but mean a lot in this basketball training industry. Let’s talk economics in this quick rant!

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This is an honest convo I think A LOT of basketball trainers can relate with. I’m working through it. I didn’t even realize it was a thing still until todays clinic. Hopefully this helps you find out if you have this insecurity and helps you begin the process of overcoming it, too.

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In this podcast interview, get to know Coach Shane Hennen, Head Trainer at the Bartlett Basketball Academy in Sioux Falls. Coach Shane is one of the top trainers you should check out in the Midwest area. This coach has trained many of the top high school, college and professional players, including Charlie Westbrook. Discover Coach Shane’s personal journey in the world of basketball training and get some insights about having your own basketball training space - HOW, WHEN and WHY.

TIMESTAMPS:

00:06 - What You’ll Get in Listening to Hoops Institute Podcasts

01:36 - Where Does Coach Shane Get Some Insights About The Basketball Training Industry

04:35 - Coach Shane’s Screen Time

05:50 - How Can Basketball Trainers Make Money Thru Social Media

08:11 - One of Coach Shane's Inspiration

11:02 - Time Management in the World of a Basketball Trainer

13:18 - Time VS Revenue in the Basketball Training Business

14:56 - That Fulfillment When You Have Your Own Gym

16:25 - Story Behind Coach Shane’s Own Basketball Training Space

23:00 - Managing Simultaneous Training Sessions In One Gym

27:04 - Ideas About Pricing Basketball Training Sessions

29:18 - Coach Shane’s Basketball Training Packages

30:34 - How Much Does It Usually Cost To Put Up Your Own Gym

32:22 - What Young Aspiring Basketball Trainers Need To Know About Owning a Basketball Training Space

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This interview is packed with good information if you are a College Basketball player who is interested in basketball training. We talk about pricing, scheduling, and other ways to be more efficient and get started with your training business sooner rather than later.

Details of the Interview:

03:31 What To Consider to Determine Pricing of Basketball Training Sessions

05:08 Pricing: 1-on-1 VS Group Training Sessions

06:39 Discover a Software You Can Use For Scheduling Training Sessions

10:20 Scheduling Training Sessions

10:57 Learn More About The Playbook

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Talking with Coach Paul Easton is always informative and great. Coach Paul and Myson talk about stoicism, mental health, and what really matters as a basketball trainer. They also talk about how COVID helped put things into a different perspective in regards to what's important in life and basketball training. Details of the Interview:

00:08 - 04:40 Pros and Cons of the Pandemic to Basketball Trainers

05:20 - 06:15 It’s all about giving back

09:17 - 10:00 Giving Back VS In For The Buck

12:30 - 15:17 The Greatest Gain in Being a Basketball Trainer

19:44 - 20:50 How to Keep a Balanced Life as a Basketball Trainer

24:57 - 27:42 A Mantra That Basketball Trainers Can Use in Handling Basketball Trainees

29:34 - 29:59 The Ultimate Goal in Being a Basketball Trainer

37:51 - 38:57 What Basketball Trainers Need to Know To Get More Trainees

40:14 - 42:23 Learn About Equanimity in the World of Basketball

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I (We) sleep on prospecting so much. Yet, it’s exactly what has helped me get here in the first place. Only now am I realizing that prospecting needs to be done in so many areas, and can be exactly what helps us survive and then thrive

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This episode on more on the serious note. Sharing some thoughts about life and death.

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Thank God It's Monday! That's what Mike Dunn often says.

This is my second interview with him, and we talk about A LOT. Here are the highlights.

I hope you enjoy it.

02:20 What is Behind Coach Mike DM-ing His Clients

06:31 How Experiences in Working in the Corporate World Help You in Managing Your Basketball Training Business

07:48 What is common between marketing and basketball shooting?

09:55 Do you advertise to prospective trainees, to the parents, or both?

11:53 Is it worth it to manually reply to your clients?

13:57 About DotCom Secrets

17:55 Coach Mike's take on the IG Algorithm

19:13 What is Coach Mike's screen time?

20:45 Reading Habits of Coach Mike

22:23 Online Training vs In-Person Training

25:35 Why does Coach Mike prefer One-on-One training sessions than group sessions?

29:07 How does Coach Mike keep his (online) training personalized?

31:43 Manage Replies and Keep Up With Your Social Media Subscribers

34:07 Effective Communication Styles With Your Basketball Clients

37:45 Coach Mike's Transition from the Corporate World to the Basketball Training Industry

39:36 "The better you get at what you do, there will be no shortage of opportunities for you."

41:39 Tiny gap or big gap when shooting?

42:56 Basketball Training Strategy for High School Kids to Increase Shooting Range

44:40 How To Keep Your Trainees Focused and Not Bored At The Same Time

46:12 How Do You Measure Your Skills Progress?

48:47 Some Books and Resources For Basketball Trainers To Read To Become More Productive

56:22 No Small Sided Games for Coach Mike

57:22 Find out the hilarious question for Coach Mike from a basketball enthusiast :)

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What’s makes you different from the trainer down the road? What’s the value of your training? HOPEFULLY YOU HAVE THE ANSWERS, SWAY!

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If you’ve never had a client needs assessment done for you, please make it something you do in the future. It’s one of the best starting points you can have to gain clarity in your marketing.

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I truly believe most basketball trainers are pursuing some type of status in their basketball training career. I’m slowly becoming aware of it, and the thought experiment is liberating.

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Are you taking advantage of the opportunity to give and build a relationship with your local middle and high schools through sponsorships? If not, here are a few reasons as to why you should consider it.

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Are you a basketball trainer who likes business? Or a businessman that likes basketball training?

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Hopefully you’re attacking things as the year ends. I revisit an article that helped me out a lot in the past. It’s 7 tips from reputable and seasoned trainers who can have different perspectives on how to maximize the winter season of basketball training.

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The algorithm on these social media platforms is definitely making me improve my copywriting and step my game up with our messaging. Here is one way that I think is certain to help improve messaging and increase engagement. It’s my theory that I’ve read and am putting into action right now. So far, results have been good!

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If you are a new to the basketball training industry, you may be experiencing the toughness of the fourth quarter. Here are some tactical things that you can do to help you finish strong in the fourth quarter and prepare for a productive new year.

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I’ve been seeing an influx of trainers get their own facility. And I’m happy for them! But, here are a few reasons as to why you should feel too bad about missing out on this wave right now.

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It’s that time of year. Clients drop off because they’re busy. Either you bounce back or just take the hit until it magically picks up again during the next season. Here’s my goal to make up for the clientele we lost. Maybe it can help you, too.

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We all want a return on our investments. What if we considered our generosity as an investment? There is usually always a return on being generous. I am learning that more and more and Q4 is a perfect time to observe.

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You probably had a goal in regards to points per game or rebounds or assists per game. Yet, in our basketball training business, we throw that practice out the window. I just share some basketball math that I think all basketball trainers should consider for their specific program. Hope this helps!

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Some people would rather talk about sex than talk about their finances. In the basketball training industry, this is a topic that is not spoken on enough. I believe it is a slept on financial key to make sure you have longevity in the space.

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Not having clarity and setting expectations up front is like being blindsided by a screen that your teammate did not call.

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You may not listen to this podcast anymore after this episode. It’s real talk for my trainers out there who really want to make basketball training their livelihood or take it to the next level. Check this link out if the podcast resonated with you and you are ready to amp up your training business! Https://basketballbusinessmarketing.com/the-playbook

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In this podcast interview, Tyler Leclerc will give you so much inspiration on building up your Basketball Training Business from scratch to a whole new level. Given the timing of COVID-19, this did not stop him from doing basketball training, having his own gym, and eventually creating his own online training platform for both basketball athletes and trainers.

Get A 30-Day Free Trial Of The Best Website Platform For Basketball Trainers: https://basketballbusinessmarketing.c...

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Email Updates: https://hoopsinstitute.com/email

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Facebook: https://www.facebook.com/hoopsinstitute/

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It’s hard to find a court to rent these days. Make sure you lock down and love yours while you can. If you’re still looking for the one (court), this episode tells you what it’s really like to find it.

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If you want to maximize your summer, you’ll nail this process DOWN. It’s worth spending an entire week on. I promise.

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You won’t be training long if you don’t internally: this. ESPECIALLY if you want to train full time. It’s an adage that they say in the medical field, especially with non-profit hospitals, which is a billionaire dollar niche.

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Most Basketball Trainers say that they want to grow their basketball training business. In this episode I talk about the different terminology when it comes to business finances. Gross and profit are two different things. If you profit more, be certain that that means you will pay more in taxes. And also listen in for the two teammates that are critical to your business and financial success as a Basketball trainer.

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Gabe Macias is the founder of Game Time Elite Basketball Training.

His story is interesting. He's suffered from many injuries during his basketball playing career and eventually hung up the sneakers to focus on training. He shares how he's done better in the first 4 months of 2021 than he did in all of 2019.

Gabe and I talk about a few things:

His story growing up and how he managed to train full-time
His unique social media strategy that helped me grow to 50k+ followers
His thoughts on social media and how it impacts your business
The website that has helped him grow!

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There was great conversation in our group about the next steps if you don’t want to train beginners anymore. I think most trainers get to this point in their career. Some don’t mind training beginners while some don’t like it. Either way, here are a few options for you if you have reached that point.

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I spoke with Nick Aldiero the other day about his journey in the basketball training space.

We chop it up about a few specific things:

The perks of being a teacher and training as a side hustle.
Does posting on social media help his basketball training business
Why he is consistent with posting on social media, and what he learned from his business coach last year

If you enjoyed this episode, make sure to join us inside of our FREE group for basketball trainers who want to improve their craft and build la bigger business.

The Basketball Trainer Mastermind

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You probably have thought about it before. Posting a lot on Facebook or Instagram. Is it even worth it? Will it have an impact on your bottom line? I think this is a natural question to ask for Basketball Trainers, unless you have already built a size-able following. Maybe you have opposing thoughts? Maybe not. If you do, I’d love to catch you inside our basketball trainer mastermind to listen to your side - facebook.com/groups/hoopsinstitute/

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There is a shelf-life to basketball training, so let's talk about what you want life to look like when it's time to retire. Seth Deaver is a financial advisor at Signature Wealth Advisors and a former collegiate athlete who loves helping basketball coaches and trainers. Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

The Basketball Trainer Mastermind Facebook Group

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What do you do if you have different skill level in your training sessions? We usually talk about strictly business, but this is something that could impact your business if not handled the correct way. Listen in for four different options that will help you become a better operator.

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I have gone back and forth in my opinion about giving away free basketball training sessions. At this very moment, I am a fan of them after looking at the data. I know and I understand all of the arguments against free basketball training sessions, but I encourage you to listen to this episode two have a more informed decision as to whether or not you should offer free basketball training sessions.

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Camps and clinics can allow us to acquire a customers profitably. They take a lot of work to do well, but it’s well worth it. In this episode I give some practical tips to start your first camp or clinic and a strategy to help you grow your training business.

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I had a good conversation with Ryan Razooky. Some of you may know him as R2bball. We were talking about administration and software and it made me really think on the way he has his basketball training business set up for his membership plans. Price, quantity of trainees, and quality of training are very important. Usually, it’s hard to give all three, but I think Ryan and many others have all three and it is working really well for them. Maybe this insight from my conversation with Ryan will give you some ideas towards how you want your training business to show up to parents who are interested in or committed to your program. It could be the key to your growth.

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These are a few thoughts, in no particular order, from the last few years as a full-time basketball trainer. Hopefully these thoughts help you in some way.

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This is for my basketball trainers who feel comfortable and confident that they have a consistent gym without a written lease. If this is you, this episode will be golden and will save you a lot of stress.

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I asked this question pretty often. I wonder if basketball trainers actually compete against each other like they have always done when playing the game of basketball. Some do, and some don’t. No matter which side you stand on, we can all make sure we compete in the operating capacity game. Listen to this game for a fun challenge that will lead to growing your basketball training business. Join our FREE community of DOPE basketball trainers! Facebook.Com/groups/hoopsinstitute/

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Tiktok has grown tremendously, it has built a platform not only where you can enjoy entertaining videos but also where trainers like myself can build an audience group and draw traffic.

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Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

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Hey go check out this principle I learned in the Go-Giver. It’s a great business philosophy to use in your basketball training business. Philosophy drives attitude and attitude drives actions. Hopefully this helps you like it helped me.

Myson Jones’ Instagram

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group

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As we get closer to the holidays, I wanted to share a few thoughts on gratitude and the opportunities I see that I’m not taking advantage, and that you may not be taking advantage of either.

Myson Jones’ Instagram Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group

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On this podcast I give some tips and thoughts on ways that you can increase your retention, by giving you multiple ways to stay in contact with the trainees families, and just show the families that you have the best intentions to help help him/her improve their game.

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I learned a few of my strengths on www.gallop.com after taking the strength finders test. I am actively working to deploy my strengths into my day to day life.

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Want to be a full-time basketball trainer? It sounds nice! But it can be TOUGH if you don't ask yourself a few of these questions.

Myson Jones’ Instagram

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When it comes down to hiring other co-workers keep a few core things in mind.

Myson Jones’ Instagram Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group The Basketball Trainer Mastermind Facebook Group

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This podcast is to thank you guys as the viewers but also to celebrate the 100th podcast episode, this is really amazing mark for us and we couldn’t have hit this mark with out you guys help.

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Earning 6-figures in any service-based industry is nice...to me! But, there's one question you need to ask whenever someone mentions 6-figures.

Or ANY figures for that matter.

Hope you guys enjoy the quick episode.

Check our Basketball Trainer Mastermind out. It's FREE!

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In the short podcast, I talk about how a Playbook User gained 70+ basketball training leads in 3 days.

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This short podcast I explain a topic that was brought up in our mastermind group, I share what me and a few other trainers had to say about better marketing yourself as basketball trainer.

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I share some insight for athletes/ trainers on the pros and cons of owning a basketball gym and what can help you start the process.

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The Basketball Trainer Mastermind Facebook Group

Email Me!

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Branding or Selling? Which one is more important?

And how can you do both in a basketball training business.

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The Basketball Trainer Mastermind Facebook Group
Email Me!

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We're all generous, but it's hard to give money away when you don't really have it.

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Skills clinics are where it’s at! They are fun and they are more fruitful financially. I go into detail in this episode about why I say that with conviction and why you should start running more skills clinics if you are able. Please share this with a friend if you think this episode was dope!

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Unless you have a massive Basketball Training following, I don’t think spending time on an Online Basketball Training program gives you a good cash ROI. And, even if you do have a massive Basketball Training following, I still think it is a tough call. Here is why...

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In this episode, i break down the key reasons and explain why attention is so important. Paying attention can improve yourself as a athlete or just a traditional business man/women, but in this podcast I chimed in on how it can help with your business.

During this podcast you'll learn how important paying attention is with running a business, either it being outside of sports or involved in the sports community.

You'll also learn about how businesses in the sports community such as gyms, can use the key factors of attention to increase their profit and numbers towards their gym. During this time kids are looking to train in their respected sports, I explain how certain events could help improve the gyms revenue but also give value towards the kids and help them in the sport of their choice.

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Shout out to Jeb Blount and his book Fanatical Prospecting. This is one of many principles that helped me quit corporate and train full time. Let’s work!

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Finances are not always the most fun topic. But, it really is what allows us to continue to do what we love to do. Here is some insight that will help us understand the health of our business and allow us to continue doing what we love!

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When we hooped, we had strengths, and those strengths opened up other opportunities. There is a correlation in business that I’m slowly tapping in to, and hope you can do the same.

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There are two main points that are spoken on in this podcast:

Acceptance of reality in business as a basketball trainer
How important to you is your Free Lancer Identity

Please excuse that the audio quality might not be the best due to recording in the car

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One of MANY ways basketball relates to this pandemic.

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0:00 - 5:30: Who is Amy Pecoraro

5:30 - 12:00: Career Life and Experience & Administrative Side of Peculiar

12:00 - 17:30: How To Differentiate Your Business From Other Providers In The Area & How Important Consistency Is

17:30 - 26:20: Social Media Impact and Tips & Talk about Marketing and Finances

26:20 - 36:54: How to Learn and Enhance Your Craft & Living Your Fear Out and Handling Failure

Amy Pecoraro Instagram

Peculiar Website

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Phillip Morrison and Myson Jones discuss how Phillip keeps Christ at the center of everything he does as a Skills Trainer & Coach.

Phillip Morrison is an ex-professional basketball player that is now using his platforms, such as Hoops For Christ Ministry, to Share Christ Through the game of basketball all around the world.

Here is what you will learn during the podcast:

0:00 - 6:00: Overseas and The Training Business, Networking, and Managing Different Groups

6:00 - 11:30: MJ Documentary Reflection, Leadership in Business, and Marketing and Value

11:30 - 19:00: The Ripple Effect through Social Media, and Consistent Content That Brings Value

19:00 - 25:00: Time with Ganon Baker and Different Training Styles That Are Used

25:00 - 33:00: Balancing Life while Training, Competition, Information on Sports Commission and Patron, and Ending Words of Wisdom

Phillip Morrison Instagram

Phillip Morrison Linktree

Myson Jones Instagram

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The Basketball Trainer Mastermind Facebook Group

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Akii Dean and Myson Jones discuss what Akii has gone through to become a player development specialist in the basketball training industry.

Akii Dean is one of the best player development specialist for the game of basketball. He has developed two NBA Lotto Picks in 2017 & 2018.

Here is what you will learn during the podcast:

0:00 - 12:00 Injury, Relationship Life, College Life, Podcast Goal, Strength and Weaknesses, Business Side Of Training

12:00- 21:00: Pride In The Training Industry, How to View Competition in this Space, How to Balance two realities

21:00 - 29:30: Handling Hate & Comparing different leadership styles

29:30 - 39:00: How do you manage the balance between Ministry and Business as it comes to processing basketball and working with your Wife in this industry.

39:00 - 50:00: Valuing basketball and the business aspect of it.

50:00 - 60:00: Website and Online Training & Humble Beginnings

60:00 - 68:00: Pricing breakdown and options. How to handle different group sizes and the demographic of clients.

68:00 - 75:00: How Social Media help's bring in more clients and Ending Words of Wisdom for Future Trainers.

Akii Dean's Instagram

Akii Dean's Linktree

Myson Jones' Instagram

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Chris Hyppa and Myson Jones discuss what Chris has gone through to become a well-known skill trainer in the basketball training industry.

Chris Hyppa is one of the Top WNBA & NBA Skills Trainer around the world. He has trained professionals recently such as Kelsey Plum and Nate Robinson.

Here is what you will learn during the podcast:

0:00 - 10:00: The Start Of Chris Hyppa

10:00 - 20:00: Chris Hyppa's Speaks On His Mindset, Techniques, Approaches, and Stories with Players

20:00 - 27:00: Social Media Presence, Inspirations, and Philosophy

27:00 - 30:00: COVID 19 Effectiveness

30:00 - 40:00: Ending words of Wisdom from Chris Hyppa

Chris Hyppa's Instagram

Myson Jones' Instagram

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The Basketball Trainer Mastermind Facebook Group

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Samuel Franklin and I have a conversation about his process of becoming a full-time basketball trainer one year after graduating from college.

I met Sam through a Damin Altizer camp, and have maintained a connection with him ever since.

Here's what you'll learn during our conversation:

8:00 - Why Sam got a cease and desist letter from the YMCA and what he did to bounce back from losing his gym space

14:00 - The challenge of training and working a part-time job

19:00 - Jordan Lawley's advice to Sam Franklin

26:00 - The benefits of being a middle school/high school coach and training simultaneously

Samuel Franklin's Instagram

Myson Jones’ Instagram

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The Basketball Trainer Mastermind Facebook Group

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Carlo White is a former hooper. He made the 7th grade JV team and played throughout high school. After college, he began playing in the sport of business. In 2004, he purchased a Nationwide Insurance agency and in 2016 he sold it. Now, Carlo is the CEO of WH Trucking, and leads a team of 45.

We talk about how to develop the mindset of a champion by remaining C.A.L.M and leading your team through this turbulence.

3:36 - Smooth seas don't make skilled sailors. What C.A.L.M. means to his company and how it's helping them operate.

5:30 - Why the sport of business has given Carlo an edge against his competition in the sport of business

7:41 - How to get out of the unknown of this pandemic

13:23 - What is the Carlo & Nika White Foundation and how did it come about?

16:34 - What is an entrepreneur to Carlo?

24:38 - The first step to becoming wealthy.

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group!

The Basketball Trainer Mastermind Facebook Group

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During the COVID-19 Crisis, I interviewed Mark Kinnebrew about his transition from owning a construction business to owning his own basketball training business. We also talk in-depth about implementing internet marketing principles into basketball businesses. If you're thinking of starting your own basketball training business, you'll want to listen to Mark's advice of what to keep in mind before going all-in! Timestamps: 1:58 - Episode Starts 5:03 - What about Micah Lancaster’s Talk was so Life-Changing? 7:28 – When did you find out basketball training was financially viable? 9:13 – Why did it take so long to start training full-time? 11:36 – What helped you improve selling your business? 14:03 – What does it take for you to keep acquiring knowledge? 16:12 – What is a Value-Stack? 21:18 – What was the process of moving into your current building? 24:35 – How are you using the extra space in the building? 26:34 – What are the numbers needed to “win”? 31:03 – Whats it really like training with the I’m Possible program? 34:41 – How do you combine training and playing? 38:04 – How can trainer’s reach you? Mark is in the Basketball Trainer Mastermind group. He's one of other verified basketball trainers who are willing to share their experiences to help those coming up in the training space. So, why aren't you in the group again?? Join at the link below: The Basketball Trainer Mastermind Facebook Group Mark Kinnebrew's Facebook Myson Jones’ Instagram

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0:25 - Who is Myles?

1:45 - How do you make up the gap of not “seeing” the scoreboard within business like you can in sports?

13:40 - How COVID-19 affects Myles' niche in real estate

17:27 - Advice for any athlete who wants to start a business as a young professional

20:38 - Does Myles work more in his own business than corporate?

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group. Want to learn more about Myles and his business? Follow and check him out!

Myles Daniel Instagram

Myles Daniel Linktree

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1:02 Why stats are important when competing in basketball and in business.

1:37 Why I started to dive deeper into the business's numbers.2:45 Explaining how session capacity (first metric) is vital for any basketball training business.

3:30 What I'm focusing on during the COVID-19 isolation.

5:24 Explaining how profit (second metric) is vital for any basketball training business.

8:25 Conclusion on the two main metrics and what the numbers are telling you for your personal basketball training business.

Make sure you join me and a community of other verified basketball trainers who give FREE advice in The Basketball Trainer Mastermind Facebook Group -facebook.com/groups/hoopsinstitute

The Basketball Trainer Mastermind Facebook Group

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During a stay-at-home order due to COVID-19, I had a chance to chop it up with Ryan Razooky, the founder of The Hoop House, a basketball player development company based out of El Cajon California.

We mainly discussed Ryan's journey to owning his own basketball training facility and lessons he learned along the way.

Here are a few of the highlights:

2:00 - How Ryan began in the basketball training space

5:45 - What helped Ryan get gym space before he owned his own gym

12:30 - One hack Ryan used to build his brand and gain exposure early on in his training career

20:00 - How Ryan purchased his gym

28:45 - The main difference between renting and owning your gym

34:00 - The liabilities and risks involved with owning your own gym

37:00 - How can you get to where Ryan is at?

Make sure you join Ryan and a community of other verified basketball trainers in The Basketball Trainer Mastermind Facebook Group - facebook.com/groups/hoopsinstitute

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Ryan’s Website

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As hoopers, we compare ourselves. And you know what they say, the comparison is the thief of joy.

But, it also makes us the competitors that we are.

I couldn't think of a better way to bring back the podcast after a long hiatus than interviewing a role model of mine since I was a kid. Marshall Moses is a professional in every meaning of the word.

In this interview, you'll listen to an artist, a professional basketball player, a husband, father, and learn some GOLD that will bless your SOUL. Interview Notes:

2:41: Marshall and Myson talk about Marshall's upbringing and how it shaped him in his journey in pursuing basketball, music and other things. Talks about moving out at a young age to be in a better position to be more successful in his hoop dreams

5:55: the two delve into his recruiting process and how and why he chose OSU

10:50: Marshall explains how his "failure" as a freshman actually was the starting point to a lot of his future success and how important mindset is in whatever a person wants to be and "who" you are

13:53: Myson sparks a deep convo relating mindset in basketball and how it relates to your mindset in life with a simple statement "you aren't the 30 point game and you not the 0 point game"

19:17: Myson hones in on the topic of love that Marshall mentions and how it ties into his 20/20 vision for 2020. Marshall dives in on mind control and influence, God being you and in you, etc...at 20:57 Myson has some confusion which leads to Marshall explaining in more depth or a "rant"

26:24: Focusing on what led to this unorthodox way of thinking Marshall starts to tie it all together after Myson asks when the journey he is on now started

29:36: Myson steers the conversation towards the misconceptions of the overseas ball and how Marshall's own challenges with landing the right gig and how he finds "peace" within those challenges

32:42: Marshall clarifies any challenges and how you have to overcome them and have the right mindset, to any aspiring overseas ballers a must listen

39:02: What does Marshall identify with? He expounds on every level and brings the convo full circle in a way that everyone should hear, even if it's to disagree

44:40: Conversation closes with the relationship between habits and how you identify with yourself becoming the YOU that you are creating. He talks briefly on the relationship with Dez Bryant as well.

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No cap, you'll love this interview. I sit back and let Dorian Lee talk.

He's the Founder of Bball101 Elite Player Development based out of Atlanta, GA.

He's definitely one of the OG's (in my eyes) in the training space. He's got a ton of knowledge to share if you're in the process of starting or growing your basketball training business, so make sure you listen up and SHARE this with someone.

2:00 - The job that helped Dorian transition into training full-time after losing $3million.

9:00 - How did Dorian Lee's corporate background help him build the business he has today?

27:00 - What advice would Dorian give trainers who are building a business and caring for a family?

38:00 - The comments Dorian made about Drew Hanlen

1:20:00 - Dorian's ultimate goal in life

Check out @bball101epd. Instagram is his playbook, and follow him on his personal Facebook page for the non-politically correct Dorian.

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Disclaimer - The skill of trading items of unequal value will get you what you want without it costing as much... or anything. For me, it’s helped me get more help and more teammates. What it DOESN’T do is guarantee retention. Nothing does... but follow-up and inspecting what you expect helps. Nonetheless, trading items of unequal value in my opinion is the quickest way we can get what we want without having to pay nearly as much. Hopefully you experience its benefits.

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Many player development programs don’t get the help they want because founders usually don’t live by this law of leadership. If lived by, its save a TON of money. If not, it can cost you time, money, and sanity.

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Learn the best shooting advice I’ve ever heard and how it can help you score more as a trainer.

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How did a private school principal and head coach go from working 70 hours a week to running a business full-time with two of his friends?

It was common for Coach Daniel Thompson to work 70+ hours per week. After reviewing 40 Hallmark movies on a Wednesday and Sunday night, the “Deck The Hallmark” podcast skyrocketed. So much so that he quit his job to run the podcasting company full time.

Listen in to hear his journey and more importantly, take nuggets away to help you on yours.

2:00 - The work that has to happen when going viral

7:00 - Working 70 hours a week and hustling on the side

13:00 - How Coach Daniel knew the podcast could provide a full-time income

16:00 - How they missed out on $75k 24:00 - The distribution strategy that helped them grow to 2-3k podcast listens per day with $0 in advertising.

26:00 - The hardest sell as a basketball coach. “If you can sell this, you can sell anything.”

32:00 - Key indicators for his 1-3-1 Defense and podcasting business

36:00 - Coach Daniel’s advice if you have a side-hustle

Follow @hallmarkpodcast on Twitter and Instagram and visit www.deckthehallmark.com to follow their live shows!

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Being a good teammate helped me live out my dream. Simple, but true. I believe I can and will be the same for you.

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Do you remember the player that always sprinted on the court during pickup? They set screens, sprinted back on defense, and ran the floor, but never knew exactly what they were doing? That’s how it feels in business at times (at least to me), until I/you take a step back to create space and think about our purpose and offensive philosophy, we won’t get the results we want later in the game.

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Quitting your job and going full-time is one of the most fun and scary things you can do. Changing jobs is literally one of the 6 most stressful events in life (marriage, divorce, new baby, death, and moving are the other five). So, what are a few things you need to keep in mind before making that leap? I talk about them VERY BRIEFLY in this episode. If you’d like more of a deep dive into what quitting your job to become a full-time trainer looks like, message me on IG @mysonjones. Godspeed to ya!

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Let’s talk about rest - I’ve heard it’s a part of the training regime and business building regime. But, it’s easy to get into a “if-down-do” mode where you work when you’re supposed to rest. We don’t exert much energy during timeouts, or breaks, so, what is the balance here? Maybe it’s just me. Maybe the analogy is a stretch. But, it resonates for me. Hopefully it does for you, too.

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I’m having to be the strategist and the practitioner early on in my career. But I’m thankful for the lessons and the help that’s here now. I hope this episode makes you think about your over

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I briefly talk about being polar and why it’s a key to your engagement on social. And I talk about my first dosage of public skepticism (or what some call “hate.”)

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We talk 50/50 basketballs and how they relate to us small business owners. I also tell you about my Coach Up ad that is doing pretty well!

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Listen to my conversation with Devin Williams about his sleep schedule, Nipsey Hussle, brand, networking, basketball training, and more. It took me FOREVER to release this. And I apologize. So, I’m attempting to do the next right thing and sponsor someone’s access to the academy for the remainder of the year. All you have to do is message me on IG @mysonjones with one question you’d like to ask Devin. The best question will win access to The Academy! Start asking!

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B2B 61 - What It Takes To Be A Full-Time Trainer • 2 Revelations That Are Bringing So Much Peace In This Journey Of Making Training A Career

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The #1 piece of advice that I’d give new trainers who want to train more kids this summer. Forgive me for the background noise. I was on the road!

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A few thoughts about debt, training, knowing your numbers as a player and also as a business owner, Facebook and Instagram, and den some.

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Taxes and insurance costs can catch you by surprise if you’re not prepared. At the end of the day (in a cheesy way) we are our own insurance agents, who write our own policy and bust our butts to make it happen - which is exciting and scary. Hope you enjoy this rant and prepare much better than I did.

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Are we trainers if we don’t really train ourselves? I’m learning the value of training in its entirety. On the court and in the office.

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This is Sean Hardeman's second time on the podcast. Check out my first episode with Coach Hardeman here. He's helped a handful of basketball trainers make basketball training their career! One of the most-known being Pat The Roc. And, he's invited trainers to see how he operates. Secure your business bag by listening to Coach Hardeman's wisodm! Contact Coach Hardeman through www.ball-hard.com Show Notes 2:00 - Why seeing your partner as competition is a dangerous mindset 4:00 - Moving goals and courts 5 times 6:00 - What drives Coach Hardeman every single day of his life 11:00 - What going 2 years without making any money did for him 19:00 - Getting kicked out of the gym by Travis Mays, Joey Wright, and Lance Blanks 22:00 - What competition really does and really is 28:45 - Your chance to make basketball training a career and lifestyle

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People say “speed kills,” but forget there are two meanings to the saying. How does pace on the court relate to pace in our basketball training businesses?

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Coach Jared Shand has been in the training business for 6 years, on and off.

After losing his parents, getting a divorce, and entering into rehab, he found a few life codes that helped him change his life around.

While serving tables, he began rebuilding his training business to become fully sustainable.

Now, Coach Jared considers himself a "life coach for kids who uses basketball as a conduit to deliver the lesson."

If you've been looking for a few philosophical changes, THIS is the conversation you need to listen to.

ANNND check out the bonus part of this conversation. You may enjoy it more than the first portion!

2:00 - The one book he read in rehab that began changing his life 4:00 - The one story in your mind that determines whether a client or trainer will fail 8:15 - Unorthodox ways to get trainees into excited states 9:00 - What a player development coach has to do in order to lead 12:40 - The Hailey Van Lith story 14:00 - Cracking the codes to life 24:00 - Bonus convo

Follow Jared Here:

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If you have the bandwidth, I think you should run as many events as possible. It’s good practice and can have a lot of other benefits that I’ve recently found. I share some of them in this quick episode.

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This has been THE #1 reason why I’ve had the luxury of being a full-time basketball trainer for almost 2 full years. Don’t take pride in how well you know this though, take pride in how well you do it. It’ll pay off!!

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Did you look at your stats every game as a hooper? What about your stats as a business professional? Knowing the numbers can really be freeing for your game (business).

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Some quick thoughts on using both platforms. This is just the beginning of a topic that I think is worth the discussion. I’ve barely scratched the surface on this quickie.

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If you like basketball and business, then you'll like this episode with Brian Hershman.

He's the CEO of Indihoops basketball, a company that is all about leveraging technology to improve the youth basketball experience.

Brian helped me see why pulling from your experience as a basketball player can help you in your business endeavors... if you pull from it.

I'm curious to know what you enjoyed most about this episode.

Follow me on IG and let me know! Instagram -> @mysonjones

Also, be sure to follow Brian for some pretty cool updates that he has coming soon with Indihoops!

Instagram -> @indihoops

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Hear about a program that we’re rolling out that gives the best of both worlds: Serving athletes at a high level, but also keeping you out of the gym 15 hours every day. Make sure to follow our mastermind on Facebook, the Basketball Business Mastermind.

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B2B 48 - The Problem With The Basketball Training Business Model. Don’t get me wrong. I’ve seen trainer businesses work. But, it takes a certain wiring to make it happen captain!

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If you’re a basketball trainer, what is your end goal?

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If You are a basketball trainer, you are probably familiar with competition. So, do you take your competitive habits into the business world? Join the conversation: facebook.com/groups/hoopsinstitute/

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Sometimes a hiatus is NEEDED!

Check out this quick episode. It'll be the catalyst to a lot of good stuff coming soon.

And thank you all for helping me get back on it!

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I sit down with Stephen Bardo and talk about what it's like to be a broadcast journalist for the WNBA, Big Ten basketball, work for espn, and how basketball can pay you for the rest of your life - if you love it.

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Everyone wants to have the clearest roadmap to their success right?
Well I came across this concept of a 90 Day year. It's literally helped me fast track my success in this last year of basketball training.
Check it out, it may fast track your success, too.

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Had fun talking with my guy @seemikedunn about Instagram's algorithm (the thing that determines whether your audience will see your video or not), and his passion for the basketball training industry, and more specifically, a shooting coach.

You'll be amazed at what time he wakes up every morning in order to be a husband, great shooting coach, and manage a full-time job.

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This is by far the #1 way to get more clients for your basketball training business. I don't do enough of it, and you probably don't either.

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Is the growth of your basketball training business slow and steady? Here's what I'm learning about really "scaling" a basketball training business.

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In this Instagram post a lot of trainers gave their opinion on this comment by Coach Dave Williams:

"Breaking News, college & NBA coaches want players to get to the rim in 2 (maybe 3) DRIBBLES at the most! All this 10 dribbles between your legs and nin dribbles behind you back is garbage! Trainers are teaching tricks.... we need trainers to teach conciseness!

Do you agree? Why or why not?

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Something that has helped me raise my prices in 2018. I didn't understand the value of what I was doing until I grasped this concept.

I hope it helps you truly charge what you're worth.

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Here is my one year recap. It's officially been one entire year since I've had an employer. And basketball training has been my means of supporting myself and paying the bills.

In this episode, I'm giving thanks for all of you who continue to help me along this journey!

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Hey, if you're a basketball trainer or aspiring basketball trainer, I'm willing to bet that you've messed this one thing up.

I'll tell you what that is, and one way that you can fix it in this short episode!

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Coach Koran Godwin has been a mentor to me in this basketball training space. And I couldn't be more thankful for him for showing me some of the ropes. I debated on charging for this information, but I finally decided not to.

Here is some of the wisdom he's given me that I thought I'd share with you.

Koran Godwin Instagram - https://www.instagram.com/coachgodwin/?hl=en

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Interview with Sports Writer Jeff Eisenband

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I get to talk with one of my FAVORITE trainers in this space. Not only is he rocking it in an actual location, he's at the top of the game when it comes to online branding, too.

Listen to how Jordan Lawley's journey to becoming an international trainer.

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I give an update after my little 3 week hiatus.

Updates!

I'm on the I :heart: Basketball Team. I tell you briefly how that happened.

My thoughts after 10 months in this space.

My rant on why I doubt you'll ever be a business owner if you can't spend $100/month on something that's going to help you grow your business.

There's a shelf life to basketball training.

Do you have a plan when basketball training ends?

And more...

Thank you all for your help and listening ear!

Got a lot of good stuff planned for you in 2018!

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If you're a 20-something year old basketball trainer, or have aspirations of becoming a basketball trainer, you're going to want to listen to Coach Fui.

Everytime I speak with him, he's grown since the last conversation.

A LOT more clients.

More employees.

More equipment.

You name it!

You'll want to listen to this to learn the hustle it took Coach Fui and sacrifices he made in order to establish his business in the Miami, Florida area.

Make sure to follow Coach Fui on IG and tell him how much you enjoyed this episode!

Coach Fui IG - https://www.instagram.com/coach_fui/

Kinda like this podcast?

Be sure to leave us a review! It's the only way I can keep inter

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On this episode, I share 7 tips that some of the brightest trainers I know have given me.

Honestly, I was nervous about the Winter, and most of my students being too busy to train.

But, I feel much better now because of these tips.

If you're wondering how to keep things going this winter without too much of a setback, you'll want to listen to this episode and download these 7 tips.

To download these 7 tips, go to https://hoopsinstitute.com/winter-tips/

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You'll hear from Adam Linkenauger, founder of Authority Online, and I Love Basketball, the largest online basketball training business in the world with billions of views and more than 1 million YouTube subscribers.

We talk about the process of building the largest online basketball training in the world and how they got to over 1 Billion views.

A lot of great trainers are hindered by the lack of marketing knowledge.

Adam helps build 6 and 7 figure passion businesses.

Check out the topics we cover:

05:00 - The funk he went through from ACC champion and Olympic trial athlete to popping his hamstring
07:00 - Why you shouldn't compete against other trainers
15:00 - The culture of the I Love Basketball Channel
20:00 - How Adam met Rock Ullah, his business partner
27:00 - What makes some clients of Adam's more successful than others
33:00 - How Much $$ Adam Started I :heart: Basketball and how he grew it organically
3

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Adrian Woodard, founder of Reach And Teach Basketball Training in Newark, New Jersey.

We discuss terms and non-negotiables full-time trainers should ask for when considering coaching during the fall and winter high school basketball season.

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Think you have the hottest tweets?

Check out @DaminAltizer on twitter and think again.

I got a chance to read my favorite tweets from Damin's Twitter account in the last 3 months and he elaborates on what he REALLY means.

He shares stories about Tim Grover, his thoughts on the "trendiness" within the basketball training space, and much more.

Last But Definitely Not Least:

Let's Support #KateGoesLeft

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*Hey, please keep the families involved in Hurricane Harvey and Irma in your prayers

Coach Moran, Owner of Miami Hoops School, is very likely to be the most chill basketball trainer I've spoken with.

Be a fly on the wall and listen to Coach Moran discuss his journey to becoming one of Miami's most well-known basketball trainers and the HUGE benefits of making connections in the basketball training industry!

Follow Coach Moran on Instagram at http://instagram.com/miamihoopschool

Coach Moran was referred to me by someone who thought he would be a great guest.

If you'd like to hear a particular basketball entrepreneur, make sure to DM me on Instagram at http://instagram.com/mysonjones

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I interview Coach Paul Easton, Founder of Drills and Skills Basketball.

This guy is a TEACHER. He's the first to admit that he probably won't beat you in 1-on-1, but you won't out teach him.

A lot of trainers like to demonstrate, but it's another ball-game when you talk about having the chops to teach it.

He's unique, in that he's grown a very big Instagram following of about 194K followers.

He talks about balancing his day-time job with basketball training online and offline.

4:00 - How Coach Paul made his way to America from Scotland

6:30 - How Coach Paul got his first clients

11:00 - How Coach Paul got his style of marketing on Instagram and how he got a big following without paid advertising

14:00 - The difference between free content and paid content

15:00 - Balancing a 9-5pm with growing his Basketball Training

16:00 - Coach Paul's editing equipment

18:00 - Coach Paul coaches trainers on how to gro

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If you don't know who Coach Koran Godwin is, you may need to check your hooper card.

No, but really, he's one of the TOP in the basketball training and basketball entrepreneur space.

He has a ton of wisdom to share on this entire basketball training space.

Personally, he's saved me YEARS of stress just from his guidance.

And I was selfish at first. I wanted to charge you for these gems.

But here they are... free!

4:00 - The mindset needed to embrace new strategies in your brand

4:45 - Branding on the court 7:15 - Branding yourself online 13:00 - How to stay consistent with putting out content on social media 15:00 - How Koran Godwin got 40k+ followers on Twitter 17:00 - Whether or not you need a lot of followers on Instagram or Twitter 27:00 - The philosophy of marketing that has helped him gain a mas

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In this interview, I speak with Rich Walton, Founder of Skill Development Coach.

If you're a trainer or coach that wants to give your players a customized plan for their development as a player, then you should check out Skill Development Coach.

I've personally been inside the platform and I really like the concept Coach Walton has created with his Periodic Table of basketball skills.

And it doesn't hurt that you get a very sizable commission for every athlete/coach/trainer that you refer.

Check Rich and Skill Development Coach out at www.skilldevelopmentcoach.com

And on Twitter @skilldevcoach

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This is an old interview that I'm just now sharing.

Coach Thomas is one of the very first player developers that I got to speak with when I was starting to train full-time.

If you've been in the game for awhile, then you know Chris Thomas and the great guy that he is.

He talks about going after his passion even while feeling selfish doing it.

Here's the fast track to the good stuff:

2:00 - How he knew it was time to leave his financially stable job

6:00 - How he still did basketball training twith a 14-hour day job

9:00 - Creating a dream world and feeling selfish for going after his passion when family needed stability

10:00 - How to push yourself through hard times

13:00 - Why basketball was therapy for CT and landing gym time

19:00 - Biggest challenge with growing his business

22:00 Biggest mistakes basketball trainers are making

27:00 - Nike, Jordan, Kobe, Lebron and other opportunities C

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Ryan Buhain of 2handsbasketball talks about the transition from the Philippines to America and how he found peace as a basketball trainer even after career-ending injuries. We also talk a little about the I'm Possible Training methodology, too.

Check this quick but good episode out!

[3:00] - The injuries that held Ryan back from playing in college

[5:00] - Being around the game, but not playing the game

[8:00] - The trainer that made Ryan jump into the training world

[12:00] - How Learning From some top trainers has helped his business

[14:00] - Ryan's best tips for growing a bigger social media following

[17:00] - What's the point of online advertising if you don't have an online program? Is it worth it?

Follow Ryan on Instagram!

Ryan Buhain @2handsbasketball

Other trainers mentioned in the podcast:

Ben Teer @teerbasketballtraining
Pat Tha Roc @pattheroc
Jordan Lawley @jlawbball

Join Our

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Associate Head Coach for Duke Women's Basketball, Hernando Planells brings wisdom to the podcast from an actor/athlete perspective.

He's had a chance to work with some great actors from "Coach Carter", "Spider-Man3:, "The Longest Yard" and top athletes on how to maximize communication and performance.

We talk about:

-His career as an actor and what he's learned from observing Adam Sandler, Will Ferrell, and Drake.

-How to shortcut success by truly following the process.

-Part Time v. Full Time as a basketball trainer. Which should you do?

-His friendship with Driven co-founder, Damin Altizer

And more!

Follow Coach Hernando's work at alwaysbecontagious.com

Instagram: https://www.instagram.com/coachhpjr/

Twitter: https://twitter.com/hernandojr

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Are you a professional basketball player in the states or overseas and thinking about starting a business in your downtime?

Listen to this interview with Coach Augie Johnston on how he started his online basketball training business in his downtime while he played overseas basketball.

And how his online skills have helped him with his offline training.

[3:21] How posting on YouTube helped his local business

[5:45] Maximizing downtime while overseas

[10:00] Why every trainer needs an email list

[17:00] Trainers in it for the flash

[21:30] Why do you play basketball?

[24:00] How much should you charge and is it wrong to have high prices?

[27:30] Communicating your "why"

[30:26] How to get kids to fall in love with the game

Check Augie out on his YouTube channel

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If you're a basketball solopreneur (in business by yourself) and you like learning how to be the graphic designer, copywriter, video editor, and do other functions, you'll relate with Coach Jesse.

Listen to Jesse explain the amount of work it takes upfront to have a successful online business in the basketball training industry and more importantly...

Why it's worth it.

P.S. if you aren't in the group with Coach Jesse and other successful trainers, be sure to join !

bit.ly/hifacebookgroup

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Do you know one of those skill developers that isn't really huge on social media, but has an actual business that is THRIVING?

That's Sean Hardeman of Ball Hard.

Along with 12 patent pending basketball tools, the man handles biz. We talk about contracts with other gyms, and

You'll want to hear how I actually got introduced to Coach Hardeman and why I respect him so much.

0:00 - My rough introduction to Coach Hardeman

15:00 - Seeing basketball training as a competition

18:00 - Ugly language in contracts and what to watch out for when negotiating with other gyms

27:00- The danger of not having a business plan or a contract

29:00 - The main way he grew his business

43:00 - Question of the day

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Coach Altizer is one of the most well-known skill developers on the east coast.

He was definitely a fan favorite for the podcast episode, and I saw why.

Coach Altizer considered these parts to be the "good stuff", so enjoy!

35:30 -- Egos in Skill Training

42:00 -- Advice for launching a skill training business

19:00 -- Evolving as a skill trainer

22:20 -- Mental and Physical Preparation for workouts

32:00 -- How DR1VEN Was Created

If you want to join Coach Altizer and other basketball skill developers in great conversations about the basketball training industry, click here.

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If nothing else, you'll want to listen to the intro of this podcast and hear why Tyler Relph was invited in the first place.

He had a post on Instagram that stuck out to me.

It basically called out trainers who hate on other training methods.

In this interview, Tyler and I talk about...
- The future of the basketball training industry

Some of his challenges coming up in the game
His big break that has helped him blow up
Relationships in this industry and how important it is
And then some...

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I usually don't use the term "overnight success." But it almost gets used when I think about Ben Teer.

He's only been in the basketball training industry for 2 years, and has over 50k

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Would you rather perfect mediocrity or messy success?

Procrastination
Perfectionism
Paralysis by Analysis

In this episode, check out the 3 P's that have been holding me back mentally and in my business and my remedy for them.

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So, I left the safety net of a job about 2 months ago to grow a basketball training business from the ground up and document the process along the way.

Here are a few lessons I'm learning that I wanted to share with you.

Want to know how to never run out of content to post on Instagram or Snapchat?

Here's a hint: Stop creating.

Extras in this episode:

How I got Jordan Lawley to join me on an interview
The Basketball Trainer Summit is coming back soon!

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Recently, I ran a Facebook ad in about a 50-75 mile radius of my location.

I was curious to see what basketball parents wanted for their kid when it came to basketball.

Some of these answers are expected.

The trick here is not to hear these parent's answers and say "I know that."

The trick is to hear these parent's and ask "how well do I communicate that."

What you'll learn in this episode:

What parents want
How using the pain points and desires of parents can help you get more results in your writing, social media, and other content

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I have the privilege to talk to some pretty successful basketball trainers.

Ones who have a successful family life, successful basketball training business, and...monetarily, they aren't hurting for cash.

But, the only reason they're able to do so much, yet not seem so busy is because of a S.Y.S.T.E.M. that saves time, energy, and money.

That what a S.Y.S.T.E.M is!

Learn 3 ways that basketball trainers are using this system to create more time and freedom to do the things they want.

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Why parent's buy is more important than how you sell.

It's taking me a while to get this through my box head.

So, I ran a research advertisement asking parents a few questions about their child's goals, fears, and trouble.

In this episode, you'll learn those answers, and even more importantly, what to do with them!

**Don't say to yourself, "I already know that. Ask yourself, "how well do I do that?"

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People use systems for one reason usually. To give a little more freedom to do what they love to do.

And freedom to do the things that actually produce revenue and give enjoyment.

I'm really preaching to myself on this one.

Hoops Institute is hiring, so we have been documenting every single step of our processes so there's no confusion on what needs to be done.

In this episode, you'll learn...

The biggest difference between a big training business like I'm Possible and yours

- Why you need to begin setting up your system...even if you don't want a big business

2 common traits of successful trainers who implement systems

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One of the biggest hold-ups with basketball trainers is marketing.

A lot of them just don't think it is worth their time.

They usually justify the fact that they don't want to learn marketing or are scared of social media by saying it's not worth their time and that word of mouth works fine.

Listen to this episode to hear why that is the wrong thinking, and two ways that you can easily start to use word of mouth online to get more training clients.

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Anthony Bathalon, the founder of One Dream Elite, began his training career charging $5 workouts and only being able to afford hot dogs and macaroni and cheese.

Now, he trains across the world.

Learn how did it in this episode.

Some show highlights:

10:00 - The attitude that keeps basketball trainers stuck

13:00 - What made Anthony start to push even harder

20:00 - The difference between entrepreneurs and 9-5 jobs

23:00 - Where to start if you are stuck

28:00 - What allowed Anthony to focus on training without getting a job

35:00 - How to stay humble after having a lot of accomplishments

If you want to learn more about Anthony's story, check him out at www.anthonybathalon.com

To learn more about basketball trainer marketing and how you can grow your business, visit www.hoopsinstitute.com

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It still hasn't completely settled in yet, but Donald.. excuse me, President Trump, has taken over the White House.

Like it or not, it's reality, and support trumps (no pun intended) division.

After you let your emotions settle, take some time to learn from what REALLY happened, and see what tactics you can apply to your basketball training business to increase your brand and sell your way into your biggest opportunity yet... Kinda like Mr. Trump did.

Note - This is just an observation of one sales guy to another. Not an endorsement or support message, although it wouldn't matter at this point

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I haven't met many trainers with an abundant mindset like Padraig O'Brien. He's a world-traveling entrepreneur and the founder of Give n Go Hoops.

He grew up in a small town in Minnesota where he got his start as a player developer working late nights for next to nothing, living in a house with no heat and $650/month to spend.

Fast forward to today and Padraig is traveling around the world to places like London, Shanghai, and Spain.

Note - Padraig ended up replacing these trips for a trip to Israel to see Travis Peterson and Amare play

I hope you enjoy this interview as much as I do.

A few highlights from the interview:

2:40 - The grinding days and his experience with Dennis

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All meat, no potatoes in this quickie.

No intro, no outro, just raw facts.

In this brief episode, you'll learn a few things:

-What Basketball to Business podcast is about

-Our Vision for the Show

-How Often You Can Expect These

And more.

To learn how you can scale your training business, visit hoopsinstitute.com

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