Digital Quarantime - Redefining Business as Usual: Recent Episodes
Sidnee Schaefer
The pandemic has changed our lives—and our business strategies—as we know them. Listen to discussions about business innovation and industry changes in the midst of a global pandemic. Hosted by Sidnee Schaefer, Schaefer Digital CEO. New episodes monthly.
I sit down with Scott Schaefer, my brother, and GM of Finance at Zappos.com. He’s been living and breathing ecommerce for over a decade.
In this episode, we discuss the future of ecommerce given the recent exponential growth in online retail. Scott and I talk about how Zappos has approached remote work and how they’ve adapted to changes in their industry.
For more information about Sidnee and the Digital Quarantime podcast, visit https://schaeferdigital.com
I sit down with Armin Ausejo, who you might recognize from our first podcast episode ever. He's a Global Digital Marketing Manager at Fluke Process Instruments and has been in marketing for over a decade.
In this episode, we discuss intent marketing - marketing based on a consumer's intent to purchase. Armin and I talk about approaches to cold and warm traffic as well as ideas for marketing to people at different stages of the marketing funnel. We also talk about our favorite conversion tactics and why.
For more information about Sidnee and the Digital Quarantime podcast, visit https://schaeferdigital.com
Sidnee has a conversation with Elliot Baldini, CMO of School of Rock, and a passionate marketer. Elliot shares his insight on the following topics:
- Moving music lessons online with School of Rock Remote
- Launching a brand new online offering in one week, including altering marketing planning and team impacts
- Freemarketingmetrics.com, Elliot's new free marketing resource site
In episode 5 of Digital Quarantime Sidnee discusses A/B testing, an essential step in creating fast, scalable revenue. A/B testing is the key to scaling businesses, from testing ads to landing pages to entire web experiences. If you're not doing it, you should be.
Sidnee shares her insights on the following topics:
- How to use A/B testing
- The benefits of A/B testing
- Developing testing ideas
- The best A/B testing tools
Sidnee has a conversation with Seth Waite, CEO of Handled and an expert in the moving industry. Seth shares his insight on the following topics:
- How Handled is changing the moving experience
- The current state of the moving industry
- What the future might look like for moving, post-COVID
Sidnee Schaefer talks with Laura Hobbs, Owner of Darling Creative, about how companies should approach communicating to customers on their social channels. Find out why you shouldn't use social media to sell, but connect with customers. Other topics discussed include:
- Changes to social strategy because of COVID-19
- Social media recommendations for small and large businesses
- Missed opportunities in social media communication
Sidnee Schaefer talks with Joey Montano, Digital Consultant and Founder of Spark9 Digital, about how companies should adapt their marketing based on changing consumer wants and needs. Topics discussed include:
- How to change your marketing strategy for COVID
- Companies creatively navigating the pandemic
- The future of marketing and business
- Recommendations for companies
Sidnee Schaefer talks with Armin Ausejo, Global Marketing Manager at Fluke Corporation, about navigating the changing business landscape and working from home during the pandemic.