Digital Marketing Today: Recent Episodes
SyncLab Media
A SyncLab Media produced video blog featuring tips and advice on best video-centric digital marketing practices.
Creative Director: Mark Neace,
Executive Producer: Scot Duke
What is this all about? We're here to:
-Up to date report on all of the latest digital marketing trends.
-Offer up tips on the best digital marketing practices.
-Take a look at the FUN side of digital marketing.
-And directs you to where you can get sound advice to make the most of this powerful form of marketing.
Why is Digital Marketing quickly becoming the 'Go To' marketing in today’s business world?
Well according to Branding Bricks - The average person now spends more time online than with TV and all other media combined! That includes media like newspapers, magazines, radio, yellow pages. Is there anybody who still let their fingers do the walking?
The CMO Survey is predicted that Spending on digital marketing will grow by 12% in in 2017, while budgets for traditional (non-Internet) advertising will fall 2%.
And...Business2Community is forecasting that Digital marketing spend accounted for 35% of total marketing budgets in 2016.
Ok, so why watch Digital Marketing Today?
What are the benefits?
WIIIFY? What is in it for you?
At, Digital Marketing Today we are going to focus on the three pillars of Video-Centric Digital Marketing: Online Strategy, Content Production and what we call an M4 Digital Marketing Support System.
DMT is going to help you make fewer mistakes as you take more opportunities to increase and monetize your digital footprint.
Did you know that according to Hubspot:
-One-third of all online activity is spent watching videos.
-90% of people online say product videos are helpful in their decision-making process
-And 59% of executives would rather watch a video than read text.
We at DMT know that Digital Marketing with video is powerful and we are going to focus on that so you can make the most of your digital marketing.
DMT can only share so much in these short episodes and sometimes it is BETTER and less intimidating to get professional assistance in the ever growing and evolving world of digital marketing.
Plus, if you ever begin to feel overwhelmed, you are more than welcome to contact us at SyncLab Media. We are here to help.
Links are listed below on how you can get in touch with us, learn more about all the great ways SyncLab Media can help you reach the right audience, with the right message, at the right time using video-centric digital marketing.
https://synclabmedia.com
DMT@synclabmedia.com
Welcome to this week’s Digital Marketing Today, broadcasting from Venture X Dallas by the Galleria. Our guest this week is David McKay with BlackBoxStocks. Our featured artist this week is CJ Cowden and the artwork is titled Genesis 1:1. Today’s program is produced and sponsored and produced by Synclab Media. Please enjoy and let us know what topics or types of businesses you would like to see feature at live@synclabmedia.com.
Welcome to this week’s Digital Marketing Today, broadcasting from Venture X Dallas by the Galleria. Our guest this week is Lila Smith with Say Things Better. Our featured artist this week is CJ Cowden and the artwork is titled Stratosphere. Today’s program is produced and sponsored and produced by Synclab Media. Please enjoy and let us know what topics or types of businesses you would like to see feature at live@synclabmedia.com.
Welcome to this week’s Digital Marketing Today, broadcasting from Venture X. Today Mark Neace of Synclab Media LLC will be presenting on video marketing best practices for shared workspace business leaders and owners/francisees. Our featured artist this week is CJ Cowden and the artwork is titled Parallel. Today’s program is produced and sponsored and produced by Synclab Media. Please enjoy and let us know what topics or types of businesses you would like to see feature at live@synclabmedia.com. #videomarketing #videopodcast #videoproduction #livestreaming #venturex
Welcome to this week’s Digital Marketing Today, broadcasting from Venture X. Today we have Fanny Dunagan of PathLynks, LLC. Our featured artist this week is CJ Cowden and the artwork is titled Genesis 1:1, represented by David Call of David Call Designs. Today’s program is produced and sponsored and produced by Synclab Media. Please enjoy and let us know what topics or types of businesses you would like to see feature at live@synclabmedia.com
Welcome to this week’s Digital Marketing Today, broadcasting from Venture X. Today we have Kyle Burt, Technology Advisor and host of the Dialed In live podcast show, reach out to him at http://catchkyle.com. Our featured artist this week is @Rob Denton and the artwork is titled “When Paul Met Willem”, represented by David Call of David Call Designs. Today’s program is produced and sponsored by Synclab Media. Please enjoy and let us know what topics or types of businesses you would like to see feature at live@synclabmedia.com.
Welcome to this week’s Digital Marketing Today - Part 1, live from Venture X Dallas by the Galleria. Today we have Traci Litts with SRAX Digital speaking about how to reach 99% of US digital audiences across all platforms and BIGtoken, the first platform that allows consumers to monetize their data with 100% transparency. Our featured artist this week is Rob Denton and the artwork is titled “Will To Meaning”, a tribute to Viktor Frankl, and is represented by David Call Designs. Today’s program is produced and sponsored by Synclab Media. Please enjoy and let us know what topics or types of businesses you would like to see feature at live@synclabmedia.com. #consumerprotection
Welcome to episode 10 of Digital Marketing Today. Todays guest is David Ezell of The Lanyap Group at http://thelanyapgroup.com. Our discussion will focus on branding, messaging and website tips. Today's program is sponsored by SyncLab Media. Enjoy, and please give us feedback on future guests and topics you would like to see. Would you like to have your own LIVE show? Visit http://synclabmedia.com/live for more info
This episode of Digital Marketing Today features Katie Wallace of Hux Sustainables, LLC and our discussion about Marketing Content That Engages and Converts. Katie has earned great success as LinkedIn content creator and influencer, and she offers many valuable insights and tips on how to be an effective content creator for your brand. This episode was filmed LIVE at Venture X. Contact us at LIVE@synclabmedia.com to learn how you can leverage the power of LIVE video blogging and podcasting with our new Small Business Video Marketing Subscription.
Our host Dean Lindsay interviews Lissa Duty, Director of Strategic Initiatives at Advice Local and the Founder/CEO of Rocks Digital, from our on-site studio at the 2017 Rocks Digital Conference in Addison, Texas.
Lissa talks about the value of re-purposing content to get better engagement and results over time and the importance of creating evergreen content that will help you build a loyal audience.
http://advicelocal.com
http://rocksdigital.com
Produced by SyncLab Media from 2017 Rocks Digital Conference
http://synclabmedia.com
Director/Editor - Mark Neace
Production Manager - Scot Duke
Host - Dean Lindsay
When it comes to marketing, there are two things we know for sure.
Hello and welcome to Digital Marketing Today.
So here’s the deal with marketing
1: You have to do it.
2: It costs money. Sometimes more than others.
Now, that cost might not matter so much if you’re, say, Nike.
But if you’re one of the millions of small businesses in America you’re probably watching every penny of your budget.
So, how do you market your business effectively on a reasonable budget?
At SyncLab Media we spend most of our time helping local companies utilize the latest marketing strategies to do just that. And for some, an effective method is Facebook Advertising.
We all know that social media can have great benefits for business, and Facebook is an extremely popular social network. So, if your digital strategy, message, and audience align with the platform, Facebook ads can be successful.
Here are a few quick things to remember about Face Ads:
They run on the same pay-per-click/impressions idea as most online ads.
They allow you to get very detailed with your targeting.
They can be surprisingly affordable.
They provide real-time analytics to see how well your ads are performing
So how do Facebook Ads add up when it comes to ROI? Let’s take a look.
Success and failure with Facebook Advertising aren’t black and white. However, a lot of failures happen for two reasons.
1. The business in question didn’t have a solid strategy in place
2. They approach Facebook Ads with the wrong intentions.
In our experience, we’ve found that the most effective uses of Facebook Ads for small businesses are:
Increasing brand awareness & social exposure
Capturing and nurturing leads
In this respect, the success of your campaign is better measured in something called Social ROI.
Social ROI is an analysis of how well your audience engages with your digital marketing efforts, and it’s measured by a number of metrics:
Impressions
Reach
Likes
Shares
Comments
Frequency
Click Through Rate
Page Likes
Digital marketing, including social media, is a must for any business, but especially small and local businesses. If you’re on a tight marketing budget, Facebook Advertising can be one of the most affordable and effective ways to market your business. Setting up an Ad Account is relatively easy, and there’s tons of great information available on creating great ads.
Hey that’s it for this episode of Digital Marketing Today. If you want to explore how Facebook Ads might fit in your digital marketing strategy, get in touch. Visit http://synclabmedia.com and sign up for the latest digital marketing info, and subscribe on YouTube, and connect on your favorite social media network. I’m Dean Lindsay, thanks for watching Digital Marketing Today.
Let’s PHATten up your digital marketing!!
Hello and welcome to Digital Marketing Today. How big, how powerful, how PHAT is your digital marketing footprint.
No, not f A T fat, PHAT phat.
PHAT is a hip hop acronym for Pretty, Hot and Tempting and that is exactly what our companies digital marketing, Pretty, Hot and Tempting. Whether it is a blog post, a Facebook Ad or an upbeat educational video...They must be helpful, useful, interesting at the least. People must be tempted to read, watch, click, like, share, refer, interact, sign up, call, buy! We here at Synclab Media agree with Rand Fishkin, the Founder, and CEO of MOZ, who wisely said, ‘The best way to sell something: Don’t sell anything, earn the awareness, respect, and trust of those who might buy.”
The way to earn the awareness, respect, and trust of those who might buy is to build a series of Progress-Based Digital Marketing impressions into your digital marketing strategy. Here is the way I see it, in fact, I wrote about it in my book, The Progress Challenge. All successful marketing, including Digital marketing, comes down to showing how we, our products and services offer what I call the six Ps of Progress. Pleasure, Peace of Mind, Profit, Prestige, Pain Avoidance, and Power. The more we successfully do this in our digital marketing, the PHATer, more attractive we become.
We would love to help you get PHAT, and if you think we might be able to, and you want to… Visit http://synclabmedia.com and be sure to sign up for the latest digital marketing info and be sure and subscribe on YouTube. I’m Dean Lindsay, thanks for watching Digital Marketing Today.
Support your digital marketing! Support your digital marketing!
Merriam-Webster dictionary defines Support as: A. to promote the interests or cause of; B. to uphold or defend as valid or right; C. to provide with substantiation
Believing in, getting behind and supporting your digital marketing is truly mission critical and that is why I encourage you to adopt a M4 Digital Support System created by the pros at SyncLab Media.
M4 stands for:
Merge - creating a truly integrated marketing approach
Maximize - increasing search visibility and ranking with the right wording and tagging (we will talk tagging in future episodes).
Manage - interacting with engaged audience members that interact with your content
Measure - defined outcome success with both social ROI, more opportunities to be of service and more business.
SyncLab Media created the M4 Digital Support System and I am sure they would be happy to share more details so visit http://synclabmedia.com and be sure to sign up for the latest digital marketing tips and tricks.
Here at Digital Marketing Today, we will be digging deep into their M4 Digital Support System as well so subscribe on YouTube and connect with us on your favorite social media.
Host - Dean Lindsay, dean@synclabmedia.com
Director/Editor - Mark Neace, mark@synclabmedia.com
Executive Producer - Scot Duke, scot@synclabmedia.com
My name is Content, and I am King
Content is why search began on the world wide web and all content must be produced. But do not think just any digital content will get you positioned correctly in the minds of your prospects and clients. As the legendary basketball coach, John Wooden said, “Don't mistake activity with achievement.”
Quality online content that gets results is based on a well thought-out strategy and is created using quality production. I strongly suggest using video for sharing your digital content. We have all heard the saying a picture is worth a thousand words, well Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words!
Consider a tiered video content production strategy
Tier 1 is your Brand Identity, it should be professional and broadcast ready.
Tier 2 is your Brand Voice, as a regular video blog.
Tier 3 is your Brand Reputation, it should be conversational and topic-driven like FB live or on the fly cell phone video.
SyncLab Media is here to help and we’re always putting out the latest trends and tips on digital marketing. So, subscribe on YouTube and visit http://synclabmedia.com to sign up for the latest info about Digital Marketing Today.
If you know you need to up your digital marketing game but don’t know where to start, this is the episode for you, today we talk strategy.
Sun Tsu, the legendary Ancient Chinese Military strategist and author of the Art of War is quoted as saying: “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”
Here are the first steps in developing a solid workable online digital strategy:
First, you need to decide you need a strategy. You say ‘Duh Dean. Of course, we need a strategy.” I say “I agree, duh, Dean” but according to Smart Insights out of the UK, 50% of the organizations that surveyed were doing digital marketing with NO digital marketing strategy.
Then, you need a defined goal based on your vision of success.
Once, your goal is defined, it is vital that your online digital marketing is supported with quality engaging, yes entertaining video content. According to Hubspot, enjoyment of a business’ online video content increases purchase intent by 97% and brand awareness by a whopping 137%. Marketing with video is not about advertising. It is about educating, entertaining and interacting with consumers.
When executed correctly, digital marketing including video creates priceless engagement with your target audience.
We are going to talk about strategy a bunch here at Digital Marketing today because we know a well thought out strategy is key to delivering the right message to the right customers at the right time.
Hope you’re ready, It’s Digital Marketing Today!
What is this all about? We're here to:
Keep you up to date on all of the latest digital marketing trends,
offer up tips on the best digital marketing practices,
Take a look at the FUN side of digital marketing,
And direct you to where you can get sound advice to make the most of this powerful form of marketing.
Why is Digital Marketing quickly becoming the Go To marketing in today’s business world? Well according to Branding Bricks - The average person now spends more time online than with TV and all other media combined! Other media (newspapers, magazines, radio, yellow pages.) Is there anybody who still let their fingers do the walking? The CMO Survey is predicted that Spending on digital marketing will grow by 12% in the next year, while budgets for traditional (non-Internet) advertising will fall 2%., and Business2Community is forecasting that Digital marketing spend will account for 35% of total marketing budgets in 2016.
Ok, so why watch Digital Marketing Today? What are the benefits? WIIIFY? What is in it for you? At, Digital Marketing Today we are going to focus on the three pillars of Video-Centric On-line Digital Marketing: Online Strategy, Content Production and what we call a M4 Digital Marketing Support System. DMT is going to help you make fewer mistakes as you take more opportunities to increase and monetize your digital footprint.
Did you know that according to Hubspot one-third of all online activity is spent watching videos, that 90% of those online say product videos are helpful in their decision-making process and that 59% of executives would rather watch a video than read text. We at DMT know that Digital Marketing with video is powerful and we are going to focus on that so you can make the most of your digital marketing.
DMT can only share so much in these episodes and sometimes it is BETTER and less intimidating to get professional assistance in the ever growing and evolving world of digital marketing. And if you ever begin to feel that way, you are more than welcome to contact us at SyncLab Media. We are here to help.
Links are listed below on how you can get in touch with me, learn more about all the great ways SyncLab Media can help you reach the right audience, with the right message, at the right time using video-centric digital marketing.
Until next time… I’m Dean Lindsay, thanks for watching Digital Marketing Today.