Digital Masters: Growth Marketing Strategy, Tactics & Technology: Recent Episodes

SGP Labs

Welcome to the Digital Masters Growth Marketing Podcast for professional service providers, agencies and consultants. Learn innovative strategy, tactics and the tech tools that marketers are using in the trenches today. Made by entrepreneurs for entrepreneurs.

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I was recently a guest on The Hive With Us Podcast with Daniel Martinez. We had a great conversation where we discussed:

✅Freedom

✅Impact

✅Purpose

Listen to the episode: https://open.spotify.com/episode/4Zow0HeBVoIPGiV8VLHEGd?si=lTMHv5xeSE2QuTtNZODpVw

Enjoy!

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In this episode I explain how to get customers from TikTok and more specifically how to get your first 1000 followers.

I also dispel some myths:

➡️  I don’t have the time

➡️  Isn’t it only for kids?

➡️  Do I have to dance?

Enjoy!

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I was recently a guest on Michal Bohanes’ Live show. We had a great conversation where we discussed

✅ marketing philosophy

✅ how I get my sheer volume of content done,

✅ whether I endorse any form of outbound or not,

✅ and what's the story of those two old school Jazz posters on the brick wall behind me (and where has it gone recently?!?)

Enjoy!

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I was on the Creator Money Podcast with Mike Rama where we discussed:

  • Content strategy
  • Repurposing
  • Content automation

Link to the episode: https://open.spotify.com/episode/72TIo1VnXxHAwIhxUvVp89?si=d3e2a70707684415

Enjoy!

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I was a guest on the Mastering B2B Marketing podcast with Jesus McDonald from JRM WebMarketing.

It was a great conversation where we discussed:

-How to optimize & streamline your content workflow

-How to grow on TikTok

Link to the podcast- https://open.spotify.com/show/7HJGI0BN2F0JF1ajSoZQnw?si=aeff73f6b2824ba3

Enjoy!

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I was a guest on the Boom! Podcast with Doug Lawson

Where we discussed how to grow on:

  • LinkedIn

  • TikTok

  • YouTube

Enjoy!

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Want $1K/month in passive income and the ability to serve people with your passion?

I’ll show you the same system I used to:

✅  Launch a new community in 4 days

✅  That generates $1K/month in revenue

✅  Help more than 150 people

I’ll show you step-by-step:

➡️  How I created the offer

➡️  How I tested the offer

➡️  How I sold the offer

➡️  The software I use to run it

➡️  How I grew it from there

PLUS (and maybe the most important), what I’ve learned about running a community (which to be honest was a bit nerve-racking). This isn’t a natural ability.

P.S. Much thanks and appreciation to all the existing members of the community for joining and helping me along!

Watch it on YouTube - https://youtu.be/hj8AsPPTeyU

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I was a guest on the Smarter Business Podcast with Neil Carroll

Where we discussed:

  • How to grow on TikTok
  • How to grow your YouTube channel
  • How to become more confident on video

And why all this is important in the digital age.

Enjoy!

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Have you thought about starting a podcast to grow your business?  

But got stuck on… what would it be about? 

How would I do it? 

Aren’t there a lot of podcasts already?  

Then check out this video where I’ll break down my thoughts on how to build a modern podcast (that drives revenue) for your business in 2022.  

I’ll talk in-depth on:  

✅ Why video should be a part of it 

✅ Why you should NOT do interviews 

✅ Why you should do it live 

✅ The strategy and tactics 

✅ Why community building is key  

Times have changed, it’s time to rethink how you do things if you want to stand out and grow your business with a podcast.

Watch it on YouTube - https://youtu.be/9YokLBd8Gqs

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Do you have questions about TikTok?  

Like… can it grow your business?  

Or, are your customers there?  

The answer: Yes and yes – those are two great questions – but there is more to learn.  

Join the experts, we’ll provide insights into TikTok and growing your business + answer your questions.  

Meet the panel:  

Todd Clouser – How you can repurpose your TikTok videos to get 250,000 views and an additional 5000 followers  

Quentin Michael Allums – Insights from helping numerous creators get started on TikTok and growing his own account to 50K+ followers.  Lydia Allen – Lessons learned after exploding onto TikTok with ~ 100,000 followers and growing her business.  

Stephen Pope – Insights from helping multiple creators get started using TikTok to grow their business and doubling my own business using TikTok.

Check it out on YouTube: https://youtu.be/YFGkPrJoNW0

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How much time will it take to do a podcast?

It’s a great question, time is the only thing we can’t get back.

And we’re busy running our businesses, helping clients.

But you also know recording content, video, maybe a podcast is a great way to grow your business.

But how much TIME will it take?

Join me next Thursday at 11 am PST and I’ll break down the systems, processes and tech that enable me to do my show in 2 hours a week.

Specifically, I’ll show you how-to:

✅ Plan and record a podcast

✅ Do post-production

✅ Create clips for daily social media content

✅ Distribute it to 10+ places online

Watch it here: https://youtu.be/0FtDqtKgyNw

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Feel like your business could grow faster and scale if you were known and trusted as the go-to expert?

I’ll show you how by leveraging video, online marketing, and the power of content repurposing to generate revenue.

I’ll do live Q&A as well.

I’ll show you how-to:

✅ Capture attention online

✅ Build trust and credibility in your industry

✅ Get clients reaching out to work with you

Online marketing and video content can be overwhelming—Instead, let me show you how to get clear and focused on a simple plan that grows your business.

Like one of my clients that grew by $2 million in one year, or another that went from $40K/month to $120K/month in 11 months.

I’ll show you a simple marketing machine you can implement yourself.

Watch it on YouTube - https://youtu.be/0UwrjUGgjzc

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Want to generate revenue from TikTok?  

BTW, stop saying your customers aren’t there, they are.  

Ages 35 and older are the fastest-growing user base.  

I was even hired by a 5 billion-dollar company.  

So, if you’re still reading…  

Check out this video where I show you how to get started and generate clients and revenue. 

I’ll show the path I took to hit 23,000 followers over the last year, transform my business, and get way more creative with my video skills.  

I’ll screen share and go INSIDE THE TIKOTK APP ITSELF and show you how to record from my cell phone.  

I’ll be covering:  

✅ How to use the app to record 

✅ How to capture attention in the TikTok feed 

✅ Perspectives and insights to overcome limiting beliefs  

Like, do I have to dance? No 

Do I have to follow trends? No  

I’ll explain the logic and dispel those myths so you can take advantage of it before organic reach drops.

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Repurposing podcasts, live shows, webinars and video into clips is all the rage… but how do you do it?

In this episode I help you do just that with a tool called Descript.

I’ll be covering:

✅ How to create short clips

✅ How to create a transcription

✅ How to remove filler words “ums and ahhs”

✅ How to add a title to your clip

✅ How to add fancy captions

Plus I answer questions live.

You’ll be surprised how easy it is.

Like editing a video as if it were a word document.

If you'd prefer to watch the recording, I have included the video link as well.

https://youtu.be/NqAJ_1RWNSc

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Want your business to meet or exceed your goals in 2022?  

In this video I help you develop a killer plan to grow your business.  

And let’s be clear… when I say grow, I mean make more money so that you can live the life you want.  

I’ll be covering:  

✅ How you’ll drive traffic to your products/services 

✅ How to think about your website(s) 

✅ How to think about your products 

✅ How to develop your sales funnel 

✅ How to think through the “math” of your goals 

✅ How to think through your team 

✅ How to map out your goals  

I’ll be fully transparent with my 2022 goal and how I plan to hit $100K/month (profit) by 2023.  

https://www.sgplabs.com/subscribe

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Discover the Top 10 tools (software, hardware, etc) for creating content (with a lean towards video).  

In this live with Juma Bannister we each share our 5 best tools and a bit about each of them.  

We also take live questions from the audience and get into specific solutions for you on the spot.  

https://www.sgplabs.com/subscribe

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Content creation is hard—get organized and automated so that you can do more with less and make more impact.

I’ll cover:

✅  How to develop and design a content workflow

✅  How to roll out software to support your workflow

✅  Cool automation you can do to reduce repetitive tasks

I’ll also answer all your questions live.

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In this video I cover 6 important steps you need to generate revenue from your content strategy.

  1. The needed skills and team

  2. Your point of view (what you’ll talk about)

  3. The content creation framework

  4. The post-production framework

  5. The distribution framework

  6. And how to gather audience insights

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  • How Ogilvy and Mather shaped his career

  • How do you write better copy

  • How do you uplevel your copywriting career

Get for FREE report, Copywriting from A to Z: 26 Ways to Increase Response at http://www.davidldeutsch.com/

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  • Content automation

  • How to use TikTok for B2B

  • Growing a YouTube channel in 2022

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  • When it comes to marketing what is the biggest barrier for CPAs and accountants?

  • The secret to a $9 million/year firm

Reach out to Kelly:

https://www.youtube.com/c/SummitCPAGroup

https://vcfoplaybook.summitcpa.net/

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  • Why will CEOs with social media skills dominate

  • The biggest objection to that point of view

  • How to balance the positive and negative aspects of social media

  • What if you don’t want to do social media?

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Key insights to build a 1,500+ member community and coaching program with 40+ people.

  • How did the idea start?

  • How did you get the first couple of people started?

  • How did the Idea move to initial traction

  • What was the critical mass that made it go big

Reach out to Rachel:

https://ecommercepartnerships.com

https://www.linkedin.com/in/rachelmjacobs/

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  • How email newsletters can work for you in 2021

  • How you can come up with something people will like

  • How to think through and design a lead magnet

  • How can I use paid ads to accelerate the growth of your newsletter

Reach out to Nicholas:

nicholas@growthmarketer.co

https://www.linkedin.com/in/nscalice/

https://growthmarketer.co

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  • Is TikTok really just a silly dance app or something to grow your business?

  • Tactical “tricks” people are using to grow

  • How do you find your own style on TikTok?

  • What is a good first milestone?

Reach out to Quentin:

https://www.linkedin.com/in/tagjustq/

https://quentinallums.com/

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  • What is content distribution

  • Why is distribution so important?

  • A look inside how TechSmith plans out each episode to maximize who can see the content

Rapid fire -- What is overrated/underrated?

  • Content marketing

  • Podcasts

  • Live shows

  • Clubhouse

  • YouTube

  • LinkedIn

  • TikTok

  • SEO

Reach out to Justin:

https://www.linkedin.com/in/justincsimon/

Or checkout their live show:

https://www.youtube.com/playlist?list=PLDyDYqoIde4DcclFyMH4sCeO3iFJER73p

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  • How an adventurous and trusting attitude can help you scale faster

  • How to handle the stress of scaling quickly, as a leader and for your team

  • How to make time for the important things when you’re scaling fast

Reach out to Tim:

keen@loop.club

https://loop.club

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  • How SEO and content marketing have helped them grow to a $9 million/year CFO firm

  • How did they know it would work?

  • How long till they saw results?

  • How is it paying off now?

  • Where do you see people get stuck?

Reach out to Jody:

jody@summitcpa.net

https://www.summitcpa.net/

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  • Developing the right mindset for content marketing

  • How do you get started with video marketing

  • How long to see results?

  • What is the minimum viable way to get started?

  • Why asking questions is vital to success

  • What kept you going when it was slow?

  • Why subscriber count doesn’t really matter

Reach out to Octavia:

octavia@sayyestoprofits.com

https://sayyestoprofits.com

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  • How do you become a community builder?

  • How do develop mission driven leadership qualities?

  • Do you need a proof concept before building out a brand?

  • How do you build a brand identity, the video, the story, the visuals?

Reach out to Dale:

dale@thesalesrebellion.com

https://thesalesrebellion.com

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  • Where were you in life when you started RevGenius?

  • How did you get RevGenius off the ground?

  • How did you develop the skills of a community builder?

  • What type of content & programming drove the best interaction when you first started?

  • How did you encourage people in the community to spread the word?

  • How did you decide on a paid or free model?

  • How did you select the software? Slack vs facebook (or the million other choices?)

Reach out to Jared:

jared@revgenius.com

https://www.revgenius.com/

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  • How to get over getting on video?

  • Why did you decide to build a community?

  • What are the steps you went through to launch it?

  • How did you promote your community?

  • How did you pick the software for the community?

  • Free vs. Paid membership? How did you negotiate that with yourself?

  • What type of content can people find inside?

Reach out to Kris:

kris@krishughes.com

https://leapfrogcollective.com/

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  • How to get comfortable on camera

  • How TikTok has helped her business

  • Is TikTok just for kids?

  • How do you think through and plan out your TikTok content?

  • Advice for people that have thought about using social media to build their business but just haven’t done it

Reach out to Elisabeth Pickle:

elisabeth@themindfulcounsel.com

https://themindfulcounsel.com

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  • What are misconceptions about TikTok?

  • What are the opportunities with TikTok?

  • Planning out a strategy for TikTok

  • How do you balance social media and SEO?

  • Is SEO dead?

Reach out to Lauren:

https://www.linkedin.com/in/laurenapope/

https://lunarandlilac.com

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  • The challenges of growing a professional law firm

  • Why networking is critical

  • Tips for those that are joining a networking group

  • The importance of having a media presence

  • What impact has video had on your business?

Reach out to Cindy:

cindy@hacklerflynnlaw.com

https://hacklerflynnlaw.com/

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  • How to do customer research (and use it properly)

  • The ROI of building a brand

  • Developing a primary and secondary audience (or not)

  • Should CEOs be on LinkedIn?

Reach out to Chris:

chris@refinelabs.com

https://refinelabs.com

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  • The ROI and hidden benefits of podcasting

  • How to be a good podcast host

  • How to develop a good show

  • Interesting ideas for Clubhouse

Reach out to Justin:

jbrown@motionagency.io

https://motionagency.io

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  • The ROI of podcasting

  • How to think through a new show

  • What is the process for producing a show

  • How to distribute your podcast

Reach out to Tristan:

tpelligrino@motionagency.io

https://motionagency.io

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  • Building relationships on LinkedIn

  • What is the opportunity in Podcasting?

  • Podcasting teaches you vital basic skills

  • Podcasting isn’t all about subscribers

  • Podcasting helps you start conversations

  • How to get guests on your podcast

  • How podcasting helps you create micro-content

  • Providing multiple ways for your audience to consume your content

  • Using organic content before moving to paid ads

  • Being hyper targeted with paid ads

Reach out to Muhammad:

https://www.linkedin.com/in/mumarmoin/

https://inandoutdigital.com/

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  • Why linkedIn is a great place to build your business

  • Why having a brand, being scalable and virtual are vital for a modern services company

  • Balancing outbound sales and building your brand

  • Why converting cold leads provides so much information for your marketing

  • Why start a podcast? Hint: it’s more than just getting subscribers

  • How to think about an effective content strategy

Reach out to Michael:

https://www.linkedin.com/in/michaelly/

https://twitter.com/michael_ly_

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  • How do service based businesses get into Paid Ads

  • How to niche to increase profit in your service based business

  • Using Paid Ads to build brand awareness

  • Buying popular blogs to increase your SEO performance

  • How do smaller companies think about SEO

Reach out to Chris:

https://rankings.io/

https://www.linkedin.com/in/chrisdreyerco/

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  • The power of yet & mindset

  • Using yourself as your first client & testimonial

  • The power of observation

  • Investing in & buying courses for self development

  • Applying DiSC to relationships

Reach out to Michael:

linkedin.com/in/michael-benjamin-a0

https://www.instagram.com/michobenjamin/

https://bite.teachable.com/

https://anchor.fm/bookideatoexecution

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  • How to be creative with your Brand

  • How live streaming fits into COVID and 2020

  • How to streamline content creation with live streaming

  • The secret sauce of repurposing content

  • Live show concepts

  • Why being vulnerable is the new currency

  • Why not to think too much with your content

  • What’s going on with LinkedIn video?

  • Don’t fight changes on social media

Reach out to Travis:

https://www.linkedin.com/in/travislachner/

https://thebeastnode.com/

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  • Everything is mindset

  • How sales and mindset go hand in hand

  • How mindset affects your everyday life

  • How the world of sales evolved

  • How to get away from the sales script

  • How to connect with a prospect

Reach out to Ajay:

https://www.linkedin.com/in/ajayshankr/

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  • Why consistent effort is key to LinkedIn success

  • Why LinkedIn is the best (and safest) place to be

  • Why posting everyday is important

  • How long does it take to get business?

  • Engaging with your “champions”

  • It’s not just about posting, but also growing your network

  • You need to keep it human

  • Why LinkedIn is a community (word of mouth) at scale

  • Why interacting on other content is important

  • Don’t treat LinkedIn as a lead generation tool

  • KPIs for LinkedIn

Reach out to Becky Daniels:

becky@danielsbusinesssolutions.com

https://www.danielsbusinesssolutions.com

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Reach out to Camille Trent:

https://www.linkedin.com/in/camillehansentrent/

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  • How to articulate ideas
  • A framework to build frameworks
  • Why marketing your idea is critical
  • Why community is important to thought leadership
  • How to drive revenue with thought leadership
  • Using thought leadership to stay top of mind

Reach out to Bill:

https://www.linkedin.com/in/bill-sherman-274a02/

https://thoughtleadershipleverage.com/

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  • Why you don’t need results to get started on your brand
  • Social media lets you talk straight to your customers
  • Why even 500 views on a post is a lot
  • Why marketing skills are critical for social media
  • A mindset for introverted people starting a podcast

Reach out to Justin

justinwelsh@hey.com

https://www.theofficialjustin.com/

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Reach out to Darrel:

https://www.linkedin.com/in/darrelgriffin/

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Reach out to Doug:

https://www.linkedin.com/in/doug-lawson-emails/

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- How services are different from B2B products

- How to approach a marketing strategy

- Building a holistic demand generation strategy

- Running a Facebook ad campaign to generate awareness

- Why your story is important

- Building a content machine

- Reach out to Nemanja:

nemanja@funkymarketing.net

https://funkymarketing.net/

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  • How to use cold email to convert new customers

  • How to maximize your LinkedIn Video

  • Why video titles are important

  • Text vs Video posts

Reach out to Marc:

marc@clarityfirst.co

https://clarityfirst.co/

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  • Why relying on referrals is a bad idea

  • Mastering one channel before moving onto another

  • How to use LinkedIn for outbound prospecting

  • When and when not to use automation

  • How to measure your outbound efforts

  • Building an inbound+outbound process for Facebook

Reach out to Lloyd:

lloyd@attractandscale.com

https://attractandscale.com

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  • How to rank #1 for a major keyword like “copywriter”

  • How to think about user intent and SEO

  • The difference between top of funnel vs mid or bottom

  • The magic of keyword research

  • When (and why) you should hire an SEO consultant

  • The best tech tools for SEO

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  • Why execution time matters in marketing

  • Digital marketing has become a scam

  • Everything is marketing (even an invoice)

  • Service providers have so much opportunity in today's world

  • Marketing isn't about you

  • Running Facebook ads with geofencing