The Speakeasy: Recent Episodes
Empowerfi
The Speakeasy Podcast brings a unique, humanized perspective on financial marketing trends, challenges, and insights. Hosted by two industry thought leaders, Kelly Hellickson and Hilary Reed, this is your exclusive source for all things financial marketing!
Jesica Carriaga from HFS Federal Credit union is back! We’ll hear all about what’s happened in the year since we talked with her last, including some tips and tricks on launching a new brand.
Billboards, Radio, OOH, OTT, Display Ads, Bus Wraps, OH MY! We'll talk with Todd Babish of Viamark Advertising about the top tips, tricks, and trends in media buying for financial institutions in 2022.
With consumers more aware than ever before about the companies they do business with, credit unions need to understand and embrace their role as change agents within the communities they serve. For MIT Federal Credit Union, it’s no longer just about the bottom line. In this episode, we talk with Rui Domingos, CEO, about creating relationships via social responsibility and how being a force for good makes for bigger brand impact.
Learn how Shalonda Dawkins of Southern Federal Credit Union moved from Marketing to CEO by thinking strategically and learning to speak the financial language of the C-Suite.
The design, layout and flow of a branch have huge impacts on how employees, members and customers feel about an organization. Join us as Mark Alguard and the team at Momentum share insights about how a FI’s physical space is changing!
On this episode, Kelly Hellickson welcomes Dawn Clark, Vice President of Marketing at We Florida, as they talk about transforming a credit union.
Join us to hear how Jesica Carriaga markets on Hawaii’s Big Island. You’ll get insights into how to manage changes in leadership and how to position yourself for taking on more responsibilities and advancing at your credit union.
In this episode, Hilary Reed and President and CEO of Evergreen Credit Union Jason Lindstrom explore growth through data, collaboration, and empowerment.
The Speakeasy - FT Career Momma Bear - SE 1
Featuring an inside view from The Chalkboard Mom:
In this episode, we're talking with Mrs. Dawson on the highlights (and lowlights) of ruling a classroom and a household whilst navigating twenty first century style speed bumps.... with style, grace and a little bit of retail therapy.
In this episode, JD and Kelly Hellickson discuss the benefits of reputation management - why it's important and how it works - where credit unions and banks are concerned. We'll talk about how progressive of a move it was for JD and his CEO David - to implement reputation management during the throws of a pandemic as well as all of the other improvements Alta Vista Credit Union has made in the last 18 months!
Cory Albert explains using AI to determine the best location to build branches post covid-19.
Jenny Bengeult LEED AP, NCIDQ® , CID #7271 discusses financial institution and branch build trends relative to employees.
Jenny Bengeult LEED AP, NCIDQ® , CID #7271 joins Kelly Hellickson to discuss financial institutions and branch builds throughout the pandemic relative to brands.
Jenny Bengeult LEED AP, NCIDQ® , CID #7271 discusses financial institution and branch build trends relative to the workplace.
Our previous episode on Reputation Management with Matt and Riley from Widewail focused on the importance of managing your online reputation. In this episode – we are going to school you on the product offerings, your options and help you navigate each of these with regards to customizing a platform that is unique to YOUR Financial Institution.
In today's fast-moving online environment of social media, it is becoming more important than ever to manage your online reputation. That's where today's guests on The Speakeasy bring their business expertise to manage this part of your reputation.
There’s no person better suited to appear on The Speakeasy than our guest, Christopher Morris. As a musician, artist, writer, and all around decent guy with great hair, Chris always brings his A game to the credit union world.
Brian Grytdal MBA joins hosts Kelly Hellickson and Hilary Reed to discuss how strategic planning and change management have shifted during the pandemic.
Erin Lutz joins hosts Kelly Hellickson and Hilary Reed to discuss what a project manager does, and tips on how to manage creativity within a marketing department.
In this three-person panel Kelly Hellickson, Hilary Reed, and Jen Fenton explain how to simplify your marketing needs.
In this three-person panel, Michael Fillios joins Kelly Hellickson, and Hilary Reed to discuss how small and medium-sized businesses have been affected by the challenges of COVID-19.
In this three-person panel, Kelly Hellickson, Hilary Reed and Amy McGraw discuss how to continue marketing during the pandemic and natural disasters.
In this three-person panel, Kelly Hellickson, Hilary Reed, and Sherri Stumpf discuss how to grow your assets.
In part three of this series, Riley Dickie joins hosts Kelly and Hilary to discuss how financial institutions are using AI.
In part two of this series, Riley Dickie joins hosts Kelly and Hilary to discuss how AI is transforming the banking industry.
In this three-part series, Riley Dickie joins hosts Kelly and Hilary to discuss Artificial Intelligence (AI) within the Financial Institution Marketing Space.
Mia Perez, Kelly Hellickson, and Hilary Reed discuss the importance of finding fulfilling work.
In the second part of the episode, Mia Perez, Kelly Hellickson, and Hilary Reed continue to discuss the importance of finding fulfilling work.
In the third part of the episode, Mia Perez, Kelly Hellickson, and Hilary Reed continue to discuss the importance of finding fulfilling work.
Hilary Reed and Kelly Hellickson discuss how to turn your business into 'essential' while also keeping members engaged.
Kelly Hellickson and Hilary Reed discuss how to continue marketing while working from home, and what it means for the future of CU marketing.
Kelly Hellickson and Hilary Reed discuss how to refocus and rewrite strategic plans and marketing strategies for the next 12-18 month time period.