Secrets To Scale: Recent Episodes
Tanner Scott
Secrets To Scale is a marketing and entrepreneurship podcast that revolves around hearing the stories of successful entrepreneurs and uncovering their secrets to scaling their businesses.Music for every episode of this podcast was written and produced by Treycen Clausse.
On today's episode of the podcast, Mike Alexander, CEO of Borboleta Beauty, joins me to talk about getting into retail. Retail is one of those things that a lot of brands really want to get into, but they don't really understand what it takes. Mike is an expert when it comes to retail, so stay tuned!
Connect with Mike:
On today’s episode of the podcast, Matt Putra joins me. Matt is the founder of EightX, which is a fractional CMO firm for e-commerce brands. Matt and I talk about managing cash flow for your business and what it takes to achieve profitability.
Connect with Matt:
- EightX
On today’s episode, Nikki Lindgren from Pennock joins me. Pennock is a paid media agency that Nikki runs, and she’s here to talk about TikTok ads. TikTok is a huge platform, and advertising on it has become increasingly important for brands. Nikki is super knowledgable when it comes to TikTok ads, so I think you'll find a lot of value from our conversation.
Connect with Nikki:
- Pennock.co
On today's episode of the podcast, Alex back, founder of couch.com, joins Tanner to talk about affiliate marketing. We believe affiliate marketing is going to be one of your most important channels in 2024. Alex knows a lot about affiliate, so stay tuned to learn how you can use it to grow your brand.
Connect with Alex:
- Couch.com
- alex@couch.com
On today's episode of the podcast, Ian Sells, the co-founder of Join Brands, joins me. We talk about influencer marketing and how you, as a brand, can really scale your UGC creation using their platform. UGC is really important if you're looking to scale, and it's becoming more and more important every day.
Connect with Ian:
- Join Brands
On today's episode of the podcast, Brian Holiday, owner of South Ninth Marketing, joins me to talk about e-commerce KPIs and which KPIs your brand should be focusing on, especially going into 2024. We talk about acquisition KPIs, retention KPIs, contribution margin, and much more.
On today's episode of the podcast, Gary Garofalo, co-founder of Loud Crowd, joins me to talk about influencer marketing. There are lots of tools out there for affiliate marketing, but the one we cover today will help scale your brand like no other. I really enjoyed my conversation with Gary, and he gives a lot of great advice in this episode.
Connect with Gary:
- Loud Crowd
I know a lot of brands are really struggling with copyright infringement, trademark infringement, and whether or not you should get a patent or trademark. Steve and I talk all about how you, as a brand, can protect yourself from anyone out there that rips off your products, and how you can be proactive in preventing it from happening in the first place.
Connect with Steven:
- sweigler@emergecounsel.com
- https://emergecounsel.com
Brenton and Tanner discuss AI’s strengths, limitations, and it’s role in e-commerce growth. Brenton Thomas is a seasoned digital marketer and founder of Twibi in Portland, Oregon. He is a featured speaker at conferences like BrightonSEO, with a track record of $20M+ revenue generation.
On todays’ episode, Megan Lazaro from SplitBase joins me to give everyone the rundown of how CRO actually works, how to best approach it, and how much traffic you actually need in order to run successful testing. We had a really great conversation so tune in to learn about how you can increase the conversion rate of your store.
Connect with Megan:
- SplitBase
- LinkedIn
Tools:
- https://cxl.com/ab-test-calculator/
- https://www.hotjar.com/
- https://clarity.microsoft.com/
- https://mouseflow.com/
- https://heatmap.com/
- https://www.omniconvert.com/
- https://www.convert.com/
- https://vwo.com/
- https://www.optimizely.com/
This week on the show, Sam Brand from Six Lava joins me to talk about branding. Most of you probably have a good idea of what goes into building a strong brand, but in this interview we get really deep into the weeds of what separates a good brand from a bad one as well as how to find the perfect alignment between your brand and customers.
Connect with Sam:
SixLAVA
sam@sixlava.com
This week on the show, Brandon Kleinman Founder and CEO of Birthday App joins me to talk about a recent study that he did on consumer gifting behavior for birthdays. I never realized that someone could be an absolute expert on birthdays but Brandon is definitely that guy. I found the insights extremely interesting and I think you will too. This is a really awesome episode and it should help you guys think about how you can incorporate gifting into your marketing.
Connect with Brandon:
- Birthday App
- brandon@birthday.app
- Brandon's LinkedIn
Matthew Holman, a good friend of mine, joins me on this week’s episode to talk about membership subscriptions. Matt is the head of growth at QPilot and he also runs Commerce Catalyst, where he puts on a lot of awesome events here in Utah where I live. Anyone that knows Matt knows that he’s the king of networking but he’s also an expert on subscriptions and e-commerce. In our interview, we chat about some cool strategies that you can use to offer your customers a membership subscription that adds value on both sides as well as product subscriptions. Subscriptions are very under-utilized by a lot of brands and rarely are they executed well, so let’s get into the episode.
Connect with Matthew:
- The Subscription Doc
- Matthew's LinkedIn
This week on the show, Noah Tucker, founder of Social Snowball, joins me to talk about affiliate marketing. For DTC brands, affiliate marketing is absolutely something you should be engaging in because in some cases, it can be a lot cheaper to acquire new customers compared to paid ads. If you’re struggling with high acquisition costs, affiliate marketing might be something that you need to master in order to scale.
Connect with Noah:- https://socialsnowball.io/
- Noah's Twitter
This week on the show, Scott Ostermiller joins me to share his deep knowledge of Google Performance Max advertising with us. Scott was actually one of the very first people to test Performance Max, giving him arguably the most experience in this campaign type than anyone else out there. Whether you love Pmax or hate Pmax, it’s hear to stay and brands need to be embracing it or at least testing it out because you can get great results if you do it right.
Connect with Scott:
- LinkedIn
This week on the show, Dean Horsfield from 57th Street AI Marketing joins me to chat about storytelling and how brands can tell a story with their marketing in order to deliver a clear message. If you want to break through the noise out there and maximize the effectiveness of your marketing, you need to tell a story. Check out the episode to learn more about how to do that.
Connect with Dean:
- 57th Street AI Marketing
- LinkedIn
- Building a StoryBrand
This week on the show, Casey Hill from ActiveCampaign joins me to chat about Kickstarter and how it can be such a great way to launch new products. Using Kickstarter, you can crowdsource funds for your product without having to borrow money or find an investor. There is a ton that goes into launching a successful Kickstarter campaign so check out this week’s episode to learn everything you need to know about Kickstarter.
Connect with Casey:
- ActiveCampaign
This week on the show, Ben Leonard from Ecom Brokers joins me to talk about everything that goes into building a brand with the intent for a top dollar acquisition. Ben has a ton of experience building and selling brands so if you ever hope to build a brand or even sell your existing brand, this is the episode for you!
Connect with Ben:
Ecom Brokers - https://www.ecombrokers.co.uk
My site - https://www.benleonard.pro
Here is the book link we made for you:
http://www.quitstallingbook.com/scale
This week on the show, Nigel Thomas, CEO of Alpha Inbound, joins me to talk about building a brand using paid social advertising. Nigel and I had a wonderful discussion about social advertising and he even went the full mile to explain exactly what to test with your ads and how to find success with your ad accounts on platforms like Meta and TikTok. This episode is packed full of solid, actionable advice that you can use to grow your brand so check it out!
Connect with Nigel:
https://www.linkedin.com/in/nigelthomas-ai/
This week on the show, Rick Elmore, CEO of Simply Noted joins me to talk about how impactful handwritten thank you notes are when it comes to making your customers feel valued. Rick is taking thank you notes to the next level with his company and it’s going to absolutely blow your mind so check out the episode!
This week on the show, Moustafa Moursy, President of Push Analytics, joins me to talk about Black Friday sale preparation and what your brand should be doing right now to get the most out of your Black Friday promotions. With Black Friday only 2 months away, the time to start preparing is right now so hopefully our conversation helps you out!
This week on the show, Mark and John Cronin, founders of John’s Crazy Socks join me to talk about unboxing experience and why it’s so important for brands to get this right. Mark and John have been on the show before, but I knew I needed to have them back on the show for this topic because what they are doing is truly innovative and so many brands can learn a lot from them.
This week on the show, Adam Robinson, CEO of Retention.com joins me to talk about increasing cart abandonment sales. If you’re looking to bring back users that are abandoning your cart and get them to convert, then this is the episode for you!
This week on the show, Lamees Butt from Zoovu joins me to talk about using quizzes on your website to provide product recommendations to your customers. Today, e-commerce thrives on personalization and whether you’re recommending products on your website or though email, it’s important to have a vehicle in place to collect very important first-party data that will allow you to provide a personalized shopping experience for your customers.
This week on the show, Eric Melchor from OptiMonk joins me to talk about some strategies that you can take to increase the average order value of your store. Boosting AOV is one of the best ways to increase store revenue and profit in a time where customer acquisition costs are through the roof.
This week on the show, Tobi, CEO of Ocurate joins me to talk about a very important metric: your CLV:CAC ratio. For e-commerce brands, this metric should be your north star when it comes to acquiring new customers that are going to be profitable for your brand over time. These days, being profitable on the first order is getting harder and harder so you really need to understand this concept. I loved my conversation with Tobi and I know you will too.
This week on the show, Zach Frantz, founder of Wildland Coffee, joins me to talk about the advantages of in-house manufacturing compared to outsourced manufacturing to help you figure out what might be right for your brand. Wildland Coffee recently took all of their manufacturing in-house and Zach shares what that experience was like and how it has changed everything about his business.
This week on the show, David Perry, CEO of Carro joins me to talk about collaborative commerce and how that’s shaping the future of e-commerce. Collaborative commerce is really interesting to me, but it can actually help you boost your AOV by cross-selling products that you otherwise wouldn’t have access to. If you’re thinking about expanding your product offering, this is the episode for you!
This week on the show, Jeremiah Prummer, CEO of KnoCommerce joins me to talk about customer surveys and how your brand can benefit greatly from them. Understanding who your customers are should be your top priority when it comes to marketing so don’t miss out on this episode!
This week on the show, Ethan Song, Founder of RareCircles, joins me to talk about the importance of customer loyalty in an economic downturn. Loyalty is incredibly important in e-commerce. How many other options do your customers have when buying from your brand? Definitely stick around for this one if you want to learn some tactics for improving customer loyalty for your store.
This week on the show, Jake Larsen, founder of Video Power Marketing joins me to talk about how you can use YouTube Ads to grow your brand. Video is only becoming more and more important, so hopefully this is the push that your brand needs to start using video to grow your store sales.
This week on the show, Theresa Gardner, Co-Founder of Alyth Active joins me to talk about brick-and-mortar retail and how opening a physical store has actually had a profound impact on their e-commerce success. I thought this topic was so interesting at first, but success in e-commerce really does have everything to do with how you connect with your customers. In this episode, you’ll learn just how important connecting with your customers is and how you can do it too.
This week on the show, Caitlin Probst, Marketing Director at Zhou Nutrition, joins me to talk about upsells. Caitlin knows her stuff when it comes to upselling, so I knew I had to have her on the show. If you’re looking to boost AOV, and hear some really awesome upselling strategies that Zhou is using in their marketing, this is the episode for you!
This week on the show, Ben Fisher, Co-Founder of RODEO joins me to talk about using subscriptions as a tool to improve your customer retention. In this episode, you’ll learn how to properly approach subscriptions with your brand and how to ensure that your subscription program is set up for success by making sure you’re maximizing the value that you provide to your customers.
This week on the show, Jeff Greenfield, CEO of Provalytics joins me to talk about the cookie collapse and what we as marketers can do about it. Hopefully it isn’t news to you that 3rd party cookies will be obsolete within the next year or two, but now is the time to start preparing. Jeff is extremely knowledgeable on this subject and I really enjoyed our conversation, so if you want to make sure your brand doesn’t fall behind when this happens, don’t miss out on this week’s episode.
This week on the show, Andy Janaitis, CEO of PPC Pitbulls, joins me to talk about the importance of first-party data. First-party data is essential in e-commerce because it’s data that you actually own that you can leverage in any way that you want to. Collect as much of it as you can because it’s a huge asset for your brand and it will help you grow long-term.
This week on the show, Jordan West from upGrowth Commerce joins me to talk about gated product launches and how you can use them to build loyalty with your customers. You should be striving to build a community with your customers and this is a great way for a lot of brands to get moving on that. Gated product launches have helped Jordan tremendously with his brands and they can help you too, so don’t miss out on this episode!
This week on the show, Rachel Kwon from InstaBoost Media joins me to talk about attribution. If you’ve been involved in marketing for the last couple of years, then you know that trying to attribute sales to each marketing channel has been really messy. Even though it will never be perfect, Rachel shares some solid insights on how to look at different attribution models to determine what your customer journey looks like.
This week on the show, Johnathan Price, owner of Down4SoundShop, joins me to tell us how he has grown his e-commerce brand using YouTube. Johnathan shared some tips that you can use to use YouTube as a channel for your brand and I really enjoyed the conversation. Also, I would love your feedback! Do you like it when I have someone that’s running an e-commerce brand on the show as opposed to experts within specific areas of e-commerce marketing? Find me on LinkedIn and shoot me a message.
This week on the show, Michael Keeling joins me to talk about Amazon and how to create Amazon listings that will result in sales. At some point, your brand has or will consider Amazon as a sales channel. For brands that decide to push Amazon - there is a lot of opportunity for success even if the margins aren’t as great as selling direct. Amazon has quickly become quite difficult due to competition and this episode is going to help you navigate some of the obstacles that you’ll face when you first start selling on Amazon.
This week on the show, Sam Barati from Tapcart joins me to give everyone some tips on how to make sure your checkout process is optimized for transactions. Making improvements to your checkout process is going to make a huge difference to your bottom line and we had a great discussion that I think will help you get more sales!
This week on the show, Chase Insogna from Insogna CPA joins me to talk about some tax strategies that you can use for your e-commerce business. This one is for all of you business owners running an online store, but it’s also just as valuable for those that are thinking about starting their own e-commerce store as well. If you’re looking for some tax strategies to help your business pay less in taxes, stick around for this week’s episode!
This week on the show, Frederick Vallaeys from OPTMYZR joins me to talk about Google Shopping Ads. Every e-commerce brand should be taking advantage of Google Shopping Ads and Frederick is an ex Google employee that actually helped Google develop Google Ads so don’t miss out on this week’s episode!
This week on the show, Valentin Radu, CEO of Omniconvert joins me to talk about the importance of customer lifetime value as well as some tactics that you can use to increase it. With rising customer acquisition costs, CLV is THE most important metric that you can track and try to improve for your online store.
I have no doubt that you’ll get a ton of value from this episode, but if you want to learn more about how to increase your CLV, go to CLV Guide - Ranksey Digital Marketing to download a free copy of my eBook that goes into a lot more detail about specific tactics and strategies.
JJ Reynolds from Mediauthentic joins me on this week’s episode to talk with me about using data to make informed marketing decisions and the importance of knowing your customer acquisition costs. Without knowing your acquisition costs, you’re actually operating in the dark when it comes to campaign profitability. Data is a major tool in your marketing toolbelt so don’t overlook how impactful it can be!
This week on the show, Steve Kilberg from SKRP Media, joins me to let everyone in on some tips when it comes to selling your e-commerce business. Steve and I mostly talk about the steps you can take to make sure you get top dollar for your business as well as some things to avoid. I really enjoyed our conversation so don’t miss out on this week’s episode!
This week on the show, Julian Goldie from Goldie Agency joins me to talk about link building. Link building is arguably the most important part of SEO for your e-commerce website. Link building can be quite complex but we did our best to make it as easy to understand as possible. Whether you do your own link building or outsource it, it’s important to know how it works and ultimately what separates a good link from a bad link.
This week on the show, Yong-Soo Chung, founder of Urban EDC, joins me to talk about how leveraging community can help you grow your online store sales. Yong-Soo and I talk about leveraging existing communities, building your own community, and ultimately just some tips to help guide you. Community is a really powerful way to build a loyal customer base which I know a lot of e-commerce brands struggle with, so don’t miss out on this episode.
This week on the show, Leo Ebbert from Exact Click Digital joins me to talk about ROAS. ROAS is typically the number one KPI that gets reported on but most e-commerce brands don’t even know what ROAS they need in order to be profitable. Sure, higher ROAS is always better, but it’s essential to understand what you can afford to pay for a customer because the marketing dollars you spend today should be an investment for future growth.
This week on the show, Jay Gibb from CloudSponge joins me to give us some tips on something that people rarely focus on when it comes to increasing their online store sales: word of mouth marketing. You have more control over word of mouth sales than you probably think, and with a high return on investment, word of mouth marketing is a great way to increase your sales
This week on the show, Marin from The Inspire Agency joins me to talk about how iOS14.5 changed e-commerce forever. We talk about what iOS14.5 was, what it changed, and how you can navigate these changes with your online store.
This week on the show, Giulia Marinescu from Garnet Social joins me to give you some tips on how to improve your messaging with your Facebook Ads. To find success with online advertising, you have to show the right message to the right person at the right time. Messaging is the number one reason why your website visitors don’t convert as well so stick around to learn some new tips!
This week on the show, Matt Ranta from Nimble Gravity joins me to talk about Paid Search and SEO to help you figure out which marketing channel is better for your online store. I really enjoyed this interview and Matt definitely knows his stuff, so don’t miss out on this episode!
This week on the show, Jodi Daniels CEO of Red Clover Advisors joins me to talk about data privacy and how your online store can avoid a privacy violation. Jodi is a privacy expert and it’s easier than you might think to stay within compliance and caring about your customers’ privacy can actually be a huge marketing asset for your brand.
This week on the show, Jeff Sauer CEO of Data Driven U, joins me to talk about marketing dashboards. Jeff and I talk about why marketing dashboards are important, how they save a ton of time, and how you can easily set up your own. If you find yourself looking at marketing data in more than one place, this is the episode for you!
This week on the show, Samir Balwani Founder/CEO of QRY, joins me to talk about important e-commerce marketing KPI’s and which ones you should be tracking for your online store. We cover everything in this episode and it should be of great value to you if you have a lot of e-commerce marketing experience or none at all.
This week on the show, Nathan Hall Cofounder of Ampry joins me to talk about conversion rate optimization tools as well as some tips to help you increase the conversion rate of your store and how to approach it. Nate really knows his stuff so I hope you learn something from this episode!
This week on the show, Carl from Accelerated joins me to talk about conversion rate optimization. If you own an online store, this episode should teach you a lot about how to approach improving your conversion rates. If nothing else, I hope this episode pushes you to at least start testing and trying to improve it!
This week on the show, Benjamin Davis CEO of TryNow joins me to talk about how small to medium sized e-commerce brands can increase their competitiveness with e-commerce giants like Amazon. Although it’s impossible to keep up with Amazon’s rate of innovation, there are definitely some things that you can be doing today to keep up with consumer expectations shaped by Amazon.
This week on the show, Avi Kumar founder of KUWARE, joins me to talk about choosing the right e-commerce marketing partner for your e-commerce business. This is a really important topic for e-commerce brands because it’s really easy to choose the wrong partner, but Avi and I have a lot to share with you on how to avoid a very costly mistake.
This week on the show, Leslie Kuster, owner of Back From Bali joins me to talk about her journey with scaling her clothing brand on Amazon and everything she’s learned while doing it. If you’ve ever thought about using Amazon as a channel to sell your products, this is the episode for you!
This week on the show, Sandy Donovan founder of The Email Lady joins me to talk about setting up automations for email and SMS marketing that will help you automate a good portion of your online store revenue. Email and SMS marketing are very valuable first party data channels that have a really high ROI and you’re leaving a lot of money on the table if you aren’t at least using email.
This week on the show, Eric Youngstorm, CEO of Onramp Funds joins me to discuss e-commerce supply chain and fulfillment. As a former executive at Shipping Easy, Eric has a lot of valuable insights to share about third party logistics, supply chain diversification, and shipping. If you run an online store, you’re going to love this episode!
This week on the show, Maxwell Drut from LyveCom joins me to talk about using livestream to increase your e-commerce sales. If you want to get more engagement from your customers, as well as grow your online store sales, this is the episode for you!
This week on the show, Andrew Wolgemuth, CEO of Wove joins me to discuss the direct-to-consumer experience and ways that e-commerce brands can improve their customer experience. Andrew and the Wove team have accomplished a lot in a very short time with their custom jewelry business so if you sell directly to consumers, you’re going to get a lot of value out of this episode.
This week on the show, Satyam Kantemneni from UX Reactor joins me to discuss the importance of optimizing your online store user experience as well as some ideas on what you can do to improve your store experience. User experience is essential to your online store, so don’t miss out on this one!
This week on the show, Ryan Maltbie founder of BBQGrills.com, joins me to discuss finding your niche in e-commerce. What Ryan has managed to accomplish in such a short time is nothing short of amazing and if you’re new to e-commerce, this is the episode for you!
This week on the show, e-commerce business coach Alvin Narsey joins me to discuss how e-commerce stores can maximize their store cashflow. It’s not a secret that having enough cash on hand can have a huge impact on your ability to grow or even survive in e-commerce. If you find yourself struggling with cash flow, this is the episode for you!
This week on the show, Chris Mercer from Measurement Marketing joins me to discuss how important making data driven decisions are to scaling your online store. There is so much value in everything that we talk about and I just love Chris’s energy. You can count on learning so many new things in this episode to improve your marketing and conversion rates.
This week on the show, James Hipkin from Red8 Interactive joins me to talk about Relationship Marketing and RFM Analysis as well as how using both of these tactics can help any e-commerce brand increase their customer lifetime value and customer loyalty. What James talks about in this episode absolutely blew me away so you definitely don’t want to miss out on this episode!
This week on the show, Gil Bar-Lev from Home Roots joins me to talk about the challenges of international e-commerce and how e-commerce brands should approach it. We touch on some very important aspects of selling internationally that you’ll find value in even if you aren’t currently selling worldwide yet.
This week on the show, Kyle Stout from Elevate & Scale joins me to discuss how e-commerce brands can scale their email marketing sales channel without burning out their list. Kyle is extremely knowledgeable about this subject and shares some very valuable and insightful tips on getting a high return on investment with email marketing.
Secrets To Scale will now be renamed to E-Commerce Secrets To Scale. Future episodes will be 100% e-commerce focused.
This week on the show, Sean Castrina joins me to talk about why startups fail. There are a few main things that you need to do when you first start a business that will increase your chances of success. Stick around to find out!
This week on the show, Jim Padilla from Gain The Edge joins me to talk about a topic that so many founders struggle with - removing themselves from their own sales operations. If you’re looking for some tips on outsourcing sales, this is going to be a great episode for you.
This week on the show, Nick Foy from Silverdale Technology joins me to discuss why it’s so important to choose the right technology for your business vision. If your business is running on spreadsheets, you’re going to get a ton of value from this episode.
This week on the show, Steve Fredlund joins me to talk about leadership and how being a happy leader can have a profound effect on your team and your company culture. If you want your team members and employees to be intrinsically motivated, this is the episode for you!
In today’s episode, I sit down with Tim Fitzpatrick, owner of Rialto Marketing to discuss marketing fundamentals and why they are so important to every marketing strategy. If you’re unhappy with your marketing campaign performance, this is the episode for you!
This week on the show, Kelsey Johnson from Aweber joins me to discuss how to convert social media followers into email list subscribers. Kelsey is extremely knowledgeable about email marketing and how to grow an email list so I hope this episode is valuable for you.
In today’s episode, Paul Counts and Shreya Banerjee from Marketing Counts join me to discuss how to effectively market anything without falling for the trends. Paul and Shreya both have incredible marketing minds and I really enjoyed this interview. This is an episode that you won’t want to miss out on.
In today’s episode, Jeremy Slate from Command Your Brand joins me to talk about the power of podcasting and why starting a podcast can help you scale your business. There are actually a lot of benefits of podcasting other than growing an audience and monetizing it. Stick around to find out.
In today’s episode, Brandon Cockrell, founder of Linch Pin Sales Interactive joins me to discuss why it’s important to reach your audience where they are in 2022. If you want to learn some fundamentals about finding the right audience for your marketing efforts, this is the episode for you!
This week on the show, Marco Torres founder of Marketing Boost joins me to talk about why value-add incentives are better than discounting your prices. If you’ve ever cut your prices to increase sales, you may want to pay special attention to what other options you may have.
This week on the show, Chris Williams from Group Nation joins me to discuss the importance of prospecting and selling and why that should always come before anything else. Not only is it important to make sure there is demand for your product before you build it, it’s also just as important to get feedback from your target market to make sure the product is solving a real problem. Stick around for another great episode.
This week on the show, Max Fisch joins me to discuss how to identify resume fraud when hiring, specifically with virtual assistants. Although hiring non-domestic contractors is a very popular thing to do right now, keep on listening to make sure you understand what to look for when hiring so you don’t get burned.
This week on the show, Grant Lira from The Empathy Firm joins me to talk about everything you as a business owner need to know about press and public relations. PR affects all of us at some point in our businesses so stick around to become a master in PR.
This week on the show, RJ Grimshaw from Able Leadership joins me to discuss the difference between intrapreneurship and entrepreneurship as well as why every company needs to practice intrapreneurship in order to achieve a high level of success. I really loved this topic and RJ hits the nail right on the head about it so stick around!
This week on the show, Atlas Katari from Katari Creative joins me to talk about a really interesting yet effective approach to growing an email newsletter - using Reddit. Reddit is probably the last place you’d be thinking to grow your email list or for lead generation, but if you’re interested in learning how, don’t miss out on this week’s episode!
Tyler Leber, COO at Coconut VA joins me this week to talk about building a successful CEO/COO relationship. Tyler defines the roles that a CEO and COO take on within a startup and shares some his personal experiences when it comes to building and maintaining that relationship.
This week on the show, Mark and John Cronin join me to tell us the touching story behind John’s Crazy Socks. They have been very successful by focusing on customer experience rather than customer service within their business and you’re going to love everything about them.
This week on the show, Rick Girard from Stride Search joins me to discuss a new approach to hiring employees. He shares some really interesting advice that every entrepreneur out there will find useful. Whether you’re actively hiring or not, don’t miss out on this week’s episode!
This week on the show, Jason Vana from SHFT Marketing joins me to discuss growing your business using LinkedIn. It’s no secret that LinkedIn is a powerful tool for lead generation, and I highly recommend using it. Jason is absolutely killing it on LinkedIn so you won’t want to miss out in this week’s episode.
This week on the show, Donna Griffit joins me to discuss the 5 biggest mistakes that founders make when they are raising capital for their startup. If you’re currently raising capital, or you plan to, this is the episode for you!
This week on the show, Eric Espinosa from Coconut VA joins me to discuss how to become a delegation master by using automation software and virtual assistants. I really enjoyed this interview with Eric so stick around to learn how to work on your business rather than in your business.
This week on the show, Daniel Blue from Quest Education joins me to discuss a unique approach to getting capital to fund your business ideas. If you’re in need of some capital to chase your dreams, definitely give this episode a listen.
This week on the show, Jody Milward from Social Charlie joins me to talk about some advice that she has for new entrepreneurs using Facebook Ads to scale their businesses. Even if you’re not a new entrepreneur, there is a lot of value in this episode if you’re trying to grow and you’re thinking about utilizing Facebook Ads.
This week on the show, Tom Kaeding from Wunderkind joins me to talk about managing the up’s and down’s at a startup. Tom is the CFO of Wunderkind and has been with the company since the early days. Tom is truly amazing, and he has some really amazing insights so don’t miss this week’s episode.
This week on the show, Sebastian Schug joins me to discuss what you should do when your business is failing. Starting a business is a risk, and it doesn’t always work out. Speaking from his experience, Sebastian tells me his story about his publishing business failing and more importantly how he responded to it. We all have something that we can learn from Sebastian’s experience so stick around.
This week on the show, Pete Mohr from Simplifying Entrepreneurship joins me to discuss the 4 P’s of Business - a framework that he developed and uses in his consulting business. Listen in on this week’s episode to find out what they are and how they can have an impact your business.
This week on the show, Saunder Schroeder, CMO at Disruptive Advertising joins me to discuss using paid media to scale. Saunder is extremely knowledgeable on using paid media to scale brands and he shares some of his actual strategies with us. If you’re trying to grow your business, this is the episode for you!
This week on the show, Gunther Mueller from Dream Life Masters joins me to discuss his 5-step magnetic mind method that can teach you how to create the life that you want and the life that you’ll love.
This week on the show, Pieter K de Villiers, CEO at Macanta CRM, joins me to discuss curing the cancer of two-minute tasks. We’ve all been there, it’s really easy to spend all of your time doing those quick and easy tasks. But guess what? All of those could be automated, saving you precious time. Stick around for this week’s episode if you want to find out how.
This week on the show, Jarod Spiewak from Comet Fuel joins me to discuss how to make your marketing campaigns more profitable. Jarod has some really actionable insights for business owners that want to improve their marketing efforts. Stick around, you won’t want to miss this episode.
This week on the show, Tristan Wright from Evolve To Grow joins me to discuss maintaining work-life balance. Tristan has some really great insights about how he balances life and work that I think are really valuable. And at the end of the day, we started our businesses so that we could work less, right? If you want to work less, and find success in your personal life as well as your business, this is the episode for you.
This week on the show, serial entrepreneur and business coach Henry Daas joins me to talk about the main obstacles that new entrepreneurs face and how that has changed over the years. We also talk about what it was like for him starting his own business as a side hustle. I really enjoyed my conversation with Henry and I’m sure you will too.
This week on the show, Joseph Fung from Uvaro joins me to discuss startup culture - how to define it and how to scale it. Culture is something that a lot of people get wrong, and Joseph has a really amazing perspective on the subject. You really can’t afford to have a toxic or undefined workplace culture so definitely stick around for this episode.
This week on the show, Daniel Beck from 401GO joins me to talk about marketing your company to prospective employees. Daniel has some really awesome insights on how to attract the best talent for your business. This is a very important topic right now as many businesses are struggling with hiring and I really enjoyed my conversation with Daniel so stick around!
This week on the show, personal development coach Brian Lovegrove joins me to talk about the difference between being busy and being productive and how to go from being busy to being productive. Brian also has an interesting perspective on time management. If you’re struggling with removing distractions from your work, this is the episode for you.
This week on the show, Steve Wible from Credit Suite joins me to discuss how to get started with business credit and how to get credit for your business without a personal guarantee. Credit is really important for cash flow in any business so definitely stick around for this one!
This week on the show, Wayne Washington from Grow Company profits joins me to discuss different ways that we can keep an eye on the overall health of our businesses, how to keep employees engaged, and how to implement changes within our operations. Wayne is an awesome guy, you’re going to love this episode.
This week on the show, Steve Wiideman joins me to talk about the importance of marketing to users on mobile devices. Marketing to mobile users is more important than ever, especially in the B2C space. Plus Steve and I are both SEO geeks and we talk about how much SEO and digital marketing in general has changed over the years. If you’re actively marketing your business online, this episode is for you.
This week on the show, Jeff Chastain with Admentus joins me to discuss the four areas that drive profits in a growing business. Jeff is a business transformation coach and this interview was one of my favorites on the show so far. There’s a ton of value in this episode, and really just a great discussion about how to scale a business, so stick around.
This week on the show, Ken Lundin from Ken Lundin & Associates joins me to discuss the role of technology in scaling a business. It’s no secret that tech plays a huge role in scaling, but there are still a lot of businesses out there that are under-utilizing it. Definitely stick around for this episode, you won’t want to miss it.
This week on the show, Justin McGill, CEO and Founder of LeadFuze joins me to talk about using cold email techniques to scale your business. Justin is a cold email expert – he shares how to get started in cold email, how to get quality outbound data, as well as some messaging tips. If you’re looking for a better way to boost your sales, this episode is for you.
This week on the show, speaker and author Paul Ross joins me to talk about changing your selling mindset. Paul has some really insightful tips on how approach sales in a way that keeps your prospects engaged – you won’t want to miss this episode so stick around.
This week on the show, Mike Harvey from Business Growth Domination joins me to talk about building a leadership team. If you want to hire an executive team to run your business for you and ultimately get the freedom that you started your business to get in the first place, then this episode is for you.
This week on the show, Bostjan from Hustler Marketing joins me to talk about how email marketing helps businesses scale by increasing customer lifetime value. If you’re an e-commerce business, this is the episode for you. Otherwise, it’s also really interesting to understand the strategy behind the emails that you get from online stores.
This week on the show, Josh Little, CEO of Volley joins me to talk about improving communication in the workplace and how asynchronous communication is the answer. Josh and the team at Volley are doing some awesome things, stick around!
This week is the third episode of our 3 episode series with Mike Poledna from Sales Lab Consulting. In this series, we’re going to cover something that almost every business owner struggles with and that’s sales. In the first part of the series, we covered when you should hire your first sales rep and in the second part of the series, we covered how to hire the right sales rep. To wrap things up, we’re going to cover how to coach your existing sales reps for higher levels of performance.
This week is the second episode of our 3 episode series with Mike Poledna from Sales Lab Consulting. In this series, we’re going to cover something that almost every business owner struggles with and that’s sales. In the first part of the series, we covered when you should hire your first sales rep. To follow that up, we’re going to cover how to hire the right sales rep for your business with the second part of the series.
This week is the first episode of our 3 episode series with Mike Poledna from Sales Lab Consulting. In this series, we’re going to cover something that almost every business owner struggles with and that’s sales. In the first part of the series, we’re going to cover when you should hire your first sales rep and how to know when your business is ready to start building a sales team.
This week on the show, Brian Springer from Launch 2 Legacy Consulting joins me to talk about taking a napkin idea and turning it into a business. I really loved this interview and Brian has some really awesome ideas that he shares with us.
This week on the show, Tara Spalding, Managing Director at BoomStartup, joins me to talk about the transition from a pre-startup to startup as well as some awesome stories about her experience working in the Sillicon Valley startup culture.
This week on the show, I have Matthew Holman, marketing director at Q Pilot. Matt and I talk about user experience and why that’s so important to find success in e-commerce. Matt is an awesome and an amazing marketer – let’s get right into this week’s episode.
This week on the show, I have Tiffany Peterson, founder of The Lighthouse Principles. Tiffany is a business coach and keynote speaker and we talk about what it’s like starting and growing a business without a lot of resources as well as power habits that will make you successful in all areas of your life. Tiffany is an amazing person and you’re going to get so much value out of this episode.
This week on the show, I have Jesse Randall, CEO of Sweater, a Fintech company aimed at creating a VC fund for retail investors. Jesse and I talk about pitch decks and raising venture capital. Jesse is extremely knowledgeable on this subject, I hope you love this episode.
This week on the show, I have Bianca Collings, Executive Director of Marketing at Skipio. Bianca and I talk about SMS marketing as well as her experience downsizing the company by about 80% while achieving a 10x increase in sales at the same time. Bianca is amazing, you’re going to love this episode.
This week on the show, I have Rachel Haley, Co-Founder of Clarus Designs. Rachel and I talk about why creating processes is so important when it comes to scaling a business. Rachel is awesome, you’re going to love this episode.
This week on the show, I have Landon Ainge, the Managing Director of Assure Syndicates to talk about venture capital. Landon and I talk about how early-stage founders can not only get access to venture capital, but how to choose the right investor. If you’re thinking about raising capital, this episode is for you.
This week on the show, I have Brent Weaver, the CEO and Founder of UGURUS. Brent is a successful, serial entrepreneur. Brent and I talk about the strategy behind creating a successful Facebook group for your business as well as what not to do. I think you’ll find a lot of value in this episode, so stick around.
This week on the show, Nikhil, Co-Founder of Topic joins me to talk about how businesses can scale with great content as well as a better process for creating content. This episode is full of awesome advice so stick around.
This week on the show, I have Greg Shuey, Co-Founder and CEO of Stryde – a digital marketing agency that specializes in e-commerce. Greg and I talk about how e-commerce businesses can scale – with or without a large budget. Greg is great, he is very knowledgeable and passionate about e-commerce. You’re gonna love this episode.
This week on the show, Jennifer Christensen, Co-Founder of Beacon Media + Marketing joins me to talk about social media marketing. Jennifer and I talk about what goes into crafting a social media strategy as well as how business owners can improve their social media performance. Jennifer is amazing, you’re going to love this episode.
This week on the show, I have Jason Randall, Content Manager at UpCity. Jason and I talk about content marketing – what it is, how it can help you grow your business, and what goes into developing a content marketing strategy. Jason is an awesome guy, full of energy. You’re going to love this episode.
This week on the show, Ashley Smith from AGS Law joins me to talk about how early-stage founders can protect themselves from legal problems when forming partnerships. Ashley has some amazing advice for what needs to be included in an operating agreement and common mistakes that a lot of entrepreneurs make when forming partnerships. This episode has a ton of value, so stick around.
This week on the show, Eden Bidani a conversion copywriter joins me to talk about the role of copywriting in digital marketing and how good copy can have a profound effect on the success of your marketing campaigns. Eden is an expert in copywriting and she shares a ton of valuable tips on how to make sure your website actually converts users into customers
This week on the show, Logan Mallory, VP of Marketing at Motivosity, joins me to talk about arguably the most important thing to scaling a business – establishing an amazing workplace culture. Logan and I talk about precisely what you need to do to build a culture that allows your business to scale. I absolutely loved this interview so stick around.
Lindsey Ivie, Business Development Manager at Via joins me on the show this week to talk about the power of SMS marketing. SMS marketing is a relatively new technology that more businesses should be taking advantage of with insanely high open rates and low opt-out rates.
This week on the show, I have Isaac Barlow who is a serial entrepreneur in the construction industry. Isaac shares his story of how he managed to scale his businesses in such a short amount of time. Isaac’s story begs the question: “Is it possible to scale to quickly”?
This week on the show, I have Rich Kahn, CEO and Founder of Anura.io, a firm that specializes in identifying and blocking advertising fraud. Rich and I talk about what ad fraud is and why it’s important to be able to identify when it’s happening and how to stop it.
This week on the show, I have Kate Strong, and she is the CEO of Nugent Magazine. Kate and I talk about why having a positive mindset as a leader and a business owner is super important to scaling your business. I truly believe that life is all about your mindset. So, if you’re lacking some positivity, this is the episode for you.
This week on the show, I have Maresa Friedman – she is a business and marketing strategist. Maresa and I talk about some insights she has learned as well as some opportunities that a lot of business owners are missing out on with state funding.
This week on the show, I have Jeff Erickson, Director of Business Development at Carta. Jeff and I talk about how he built and eventually sold his business as well as some tips for early-stage founders on raising venture capital. Jeff is an awesome guy; you’re going to love this episode.
This week on the show, I have Tanner Charlesworth, Director of Marketing and Sales at Rustica Hardware. Rustica Hardware manufactures and designs custom barn doors and Tanner and I talk about the success they’ve had with influencer marketing. Tanner has some awesome insights on how to run a successful influencer marketing campaign so stick around.
This week on the show, I have Todd Astill – Founder and President of Nerve Park City out of Park City Utah. Todd and I talk about building a business based on referrals and how great customer service can make that happen.
This week on the show I have Steve Glick, CEO and founder of xClosure. Steve has a very successful track record when it comes to mass marketing products, specifically with TV infomercials. Steve and I talk about how to run a successful infomercial campaign. He has a lot of amazing insights that you won't want to miss.
This week I have Benjamin Reece on the show. He founded a high-end video production agency named Deltree and went on to produce videos for big names like DC Comics and G-Eazy. We talk about the hard part of entrepreneurship as well as what goes into producing a viral video. You won't want to miss this episode.
This week on the show, I have Priscilla Blanchot from Carte Blanche. Priscilla is a branding expert and we talk about how to build a strong brand - this includes logo design, color selection, product marketing, etc. I really enjoyed this episode and I hope you do too.
This week, I have Chris Federer on the show. Chris Federer is a consultant that helps businesses innovate through facilitation workshops. One of the ways he helps businesses is through a methodology called Design Thinking. Chris and I talk about Design Thinking - what it is, how it works, and how businesses can benefit.
This week on the show, I have Calvin Correli. He is the CEO and founder of Simplero. Calvin and I talk about bootstrapping a SaaS business and why bootstrapping is so important in order to preserve the founder's original vision.
This week on the show, I have Scott Paul and his wife, Natalie Paul Scott, and Natalie are very successful entrepreneurs and angel investors. Scott is the founder and CEO of Wooly, which is a platform aimed at connecting businesses with their customers. Natalie is the co-founder of a capital investment firm called hyper-active capital. Together, they have over 40 investment businesses in their portfolio that they have invested in so far. They are just truly amazing people that truly care about giving back to the community here in Utah.
This week on the show, I have Joyanne Hawkins. She is the founder and CEO of Sterling Sky. Sterling Sky is an agency out of Toronto, Canada that specializes in local search and Google My Business Optimization. Joy and I talk all about Google My Business and touch on everything that should be important to you as a business owner and how to optimize your Google My Business Listing.
This week I interview Earl Foote, CEO of Nexus IT Consultants, an IT and cybersecurity firm based out of Park City, Utah. Earl and I talk about building community and networking and how that can benefit your business.
This week I interview Victor Gill, CEO and Co-Founder of STRT. STRT is a new startup based in Salt Lake City that is really focused on creating a community of entrepreneurs and giving them the tools they need to become successful.
This week I have Chris Wirthlin, founder of Wirthlin Inc. on the show. Chris is a serial entrepreneur and we talk about how he runs several businesses and also why surrounding yourself with the right people will help you find success.
This week on the show, I talk with James Rose, co-founder of Content Snare out of Australia. James and I talk about using automations to become more efficient and ultimately help scale your business.
This week I have John Hill on the show from Adapted Growth. John and I talk all about sales and how creating a sales process can help you business scale so much faster.
Music for this podcast was written and produced by Treycen Clausse.
This week I have Dennis Guillan on the show, he is a mental health advocate. Dennis and I talk all about why mental health is so important for business owners and why it's so important for business owners to take care of themselves. And not only themselves, but their employees as well.
Music for this podcast was written and produced by Treycen Clausse.
This week I have Daniel Budai, he is the founder of Budai Media out of Budapest, Hungary. Daniel is an expert in retention marketing and we are going to talk all about how eCommerce stores can grow their revenue by about 20-30% just by re-targeting their existing customer base with emails, texts, and Facebook Messenger.
Music for this podcast was written and produced by Treycen Clausse.
This week I have Jared Carrizales, founder of Heroic Search. They are a SEO agency that specializes in link building. Jared and I talk all about how SEO can help business scale.
Music for this podcast was written and produced by Treycen Clausse.
This week on the show I have Michael Stolarczyk on the show. He is the Senior Vice President of Sales over at Cakeboxx Technologies. We talk all about culture in the workplace and why it's so important for us to get culture right if we want to use it as a competitive advantage.
Music for this podcast was written and produced by Treycen Clausse.
This week I interview Natasha Golinsky, she owns On Purpose Projects, a web design agency in Vancouver, Canada. The way she scales her business is by utilizing a team of freelancers instead of your usual W2 employees.
Music for this podcast was written and produced by Treycen Clausse.